I recently attended WordCamp Canada, a community gathering of WordPress enthusiasts, where I gave a presentation on the pitfalls of your About page. But that's not what today's episode is about. Instead, I want to discuss a fascinating concept I picked up from another presentation on email marketing. Today's episode, titled "The Two Sides of a Solopreneur Designer," is inspired by the idea that, as solopreneurs, we wear two distinct hats: the CEO and the employee. Each role has its own responsibilities, from planning and strategizing for the CEO to executing tasks and dealing with clients for the employee. I'll explore how mentally separating these roles can help you better manage and grow your business. So, let's dive in and learn how taking time to step away and switch into your CEO hat can make a world of difference for your design business. Stay Creative!

Welcome to another episode of Resourceful Designer. I'm your host, Mark, and today, I've got an interesting topic inspired by a friend’s podcast. You know, it's funny how ideas for podcast episodes can come from the most unexpected places. Sometimes, I meticulously plan out a topic, but other times, like today, a random sentence can spark an idea. Today, we’re discussing the importance of asking specific questions, especially in our design businesses. This concept hit home for me through my TV show podcasts like Under the Dome, Orphan Black, and The Expanse. When I started asking targeted questions to my listeners, feedback soared from a handful to dozens per episode. It was a game-changer! So, how does this relate to design? Well, asking clients broad questions like, "What do you think?" rarely yields useful feedback. Instead, be more precise—ask about colour choices, font styles, or layout. This approach makes it easier for clients to provide constructive feedback, helping you create designs that truly meet their goals. Stay tuned as I share insights and tips from my podcasting journey that you can apply to enhance client interactions and improve your design process. Let's get started!

In this episode of Resourceful Designer, I share a cautionary tale about losing generational clients and the critical lesson I've learned from my mistakes. Whether you're dealing with family-run businesses or companies with long-standing leadership, you'll discover the importance of building relationships with the next generation to ensure client loyalty. Listen as I recount personal stories and offer valuable insights to help you avoid falling into the same trap. Don't miss this crucial episode that could save your client base in the years to come!

In this episode of Resourceful Designer, I delve into the crucial aspect of redefining your introductory hook to capture clients effectively. I discuss the significance of crafting a compelling introduction on your website and other marketing materials that resonates with your target audience's "What's in it for me?" mindset.  By analyzing examples of website hooks, I emphasize the importance of conveying the value you offer to potential clients right from the start. Join me as I explore the power of a well-crafted hook in attracting and retaining clients, helping you grow and succeed in your design business. Find the episode and shownotes on the website at https://resourcefuldesigner.com/episode342

Welcome back to another insightful episode of Resourceful Designer, where today's message is all about the art of engagement over trivial chatter. I'm your host, Mark Des Cotes, and in episode 341 we dive deep into the importance of engaging more and talking less. We explore how the wisdom of an elementary school teacher, who emphasizes understanding her students to truly elevate their learning, can be a powerful lesson for us as graphic designers in our own client interactions. I'll share with you how critical it is to connect with clients on a level that goes beyond flaunting our design skills. We discuss why it's paramount to focus on bringing a client's vision to life, rather than overwhelming them with our technical prowess. In this episode, we'll delve into the pitfalls of design platforms like Fiverr, where lack of communication often leads to less-than-ideal results. We also talk about the golden moments of design that come from a genuine exchange of ideas, the transition from transactional to transformational conversations, and the art of using strategic silence to uncover a client's real needs, adopting techniques used by great salespeople and interviewers like David Letterman. So before you speed ahead to your next client meeting ready to showcase your portfolio, remember to pause and truly listen. The insights you gain may very well unlock the potential for your greatest design work yet. Stay tuned as we navigate together the journey of growing and running a successful design business with community, creativity, and a keen ear for our clients' stories. Join the Resourceful Designer Community as we support each other in our goal to prosper, all this and more for just $15 a month. Let's dive into the episode!

Welcome to episode 340 of Resourceful Designer. Today we're diving into an intriguing question: Are your design clients time or money minded? We'll unpack the significance of understanding whether your clients value their time over their money or vice versa. I'll share some personal anecdotes, like the time I decided to replace my wife's car backup camera myself to save money, and on another occasion, when purchasing a course on Facebook ads, valued my time more. We'll explore how this distinction applies to your design business, how it affects the way you position your services, and ultimately, whom you attract as clients. Do your clients often haggle over prices or seek discounts? Or do they prefer paying more to ensure quality and save time? By delving into these differences, I'll help you understand the importance of marketing yourself effectively to attract the right kind of clients for your business. Are you ready to shift your perspective and potentially the trajectory of your design business? Stay tuned as we discuss how being a problem solver for your clients goes beyond just design work—it's about addressing their deeper concerns with money and time. Let's get started.

In this episode of Resourceful Designer, I delve into the topic of accepting credit card payments from clients. I received an email from Phil, thanking me for the podcast's impact on his transition from working for an employer to running his own business. Phil's client asked to pay by credit card, and he was unsure how to proceed. I share the simplicity and speed of credit card payments and elaborate on the various options available, from PayPal to Stripe and other accounting software. I discuss the fees involved and the ways to incorporate them into pricing strategies, emphasizing the convenience and tax deductibility. Join me as I break down the process of accepting credit card payments and provide insights for design business owners looking to streamline their invoicing and payment processes.

Have you ever been in a sticky situation where a client has asked for your working files? In this episode of Resourceful Designer, I delve deep into the topic of whether or not to hand over working files. Join me as I share personal experiences and insights to help you navigate this common dilemma in the design industry. From legal considerations to negotiating with clients, I offer practical advice to help you make informed decisions and protect your creative assets. Tune in to discover the nuances of sharing final files and gain valuable tips on handling such requests in your design business.

On this episode of Resourceful Designer, I delve into the critical topic of backups. Through two poignant real-life stories, I stress the importance of not solely relying on web hosts for backups. I share a scenario where a client's website was lost due to an overlooked credit card update and the absence of off-site backups. I emphasize the significance of using plugins like Solid Backups for WordPress or services like Backblaze for complete cloud-based backups. I underscore the need to protect valuable data, whether for personal memories or business assets. Join me to understand the pivotal role of backups in safeguarding your design business and creative work.

Hey there, it's Mark, and in this episode, "Persistence Will Pay Off," I want to talk to you about the challenges of running a design business. Whether you're just starting out or have been in the industry for years, finding clients can be tough. I've been there myself, going through long stretches without new projects coming in and questioning if my business was sustainable. But I made it through, and so can you. I'm here to share some words of encouragement and actionable tips to help you stay motivated and push through the tough times. From staying persistent and believing in your talent to refining your portfolio, exploring new niches, expanding your skills, and never stopping networking, I've got you covered. So, let's dive in and navigate the ins and outs of running a design business with a positive mindset and a focus on success. Let's get started!

In this episode of Resourceful Designer, I discuss a common mistake designers make when presenting their work to clients. Drawing from my own experience, I delve into the significance of presentation and its impact on a design business. Sharing insights from my college days to my current approach, I highlight the practice of presenting designs to clients with crucial information included. I explain how this method not only enhances professionalism but also leverages client sharing to attract potential leads. Join me as I reveal how this simple adjustment in presentation can make a substantial difference in your design business' growth. 

In this episode of Resourceful Designer, I share my journey as an entrepreneur and the pivotal role delegation has played in shaping the success of my business. From initially shouldering every responsibility solo to embracing the power of collaboration, I delve into the transformative impact of outsourcing tasks beyond my expertise. By strategically investing in external help, whether through hiring specialists or utilizing online platforms, I've been able to optimize productivity and focus on growth-oriented activities. Through examples from my own experience, I highlight the importance of recognizing the value of time and leveraging it effectively to propel business growth. Whether it's mastering the art of delegation or making strategic investments, this episode offers insights into empowering your business through collaboration and outsourcing.

Exploring Design Trends: A Dive into FreePik's 2024 Trend Report Click here to see the trend report: https://www.freepik.com/visual-trends-2024 Join me as I delve into Freepik.com's 2024 trend report, highlighting key design trends predicted for the year. Freepic.com, a platform known for offering high-quality design resources for free, reached out to discuss its latest trend report, sparking my interest in exploring the upcoming trends. With full transparency, it's noted that while Freepik.com approached me for the discussion, there was no compensation involved. I begin the episode with a reflection on the reliability of future trend reports, drawing a comparison to Logo Lounge's trend reports backed by substantial data. However, skepticism arises concerning Freepik.com's ability to predict upcoming trends without disclosing their methodology or data sources. I then proceed to dissect the 15 trends outlined in Freepik.com's report, offering insights and personal reflections on each. Trends range from floral and botanical motifs to futuristic holographic shapes, 3D fonts, vibrant colour schemes, and vintage-inspired engraving styles. Some trends, like grainy gradients and glass morphism, are recognized as existing techniques while others, such as "Neo Brutalism," are met with skepticism. I encourage you to explore the report yourself and share their thoughts on the predicted trends. 

Welcome to this episode of Resourceful Designer, where I explore the topic of thick skin in the world of design. Reflecting on my 30+ years as a designer, I share the often unspoken truth about needing a resilient attitude to thrive in this industry. I draw from personal experiences, offering valuable insights on handling criticism, difficult clients, and managing expectations, particularly when running your own design business. Join me for a candid conversation about the realities of being a designer and the resilience required to navigate the challenges of this creative profession. 

Welcome to Resourceful Designer, the podcast where I explore the ins and outs of running a successful design business. In today's episode, titled "6 Pricing Hacks To Land Hesitant Clients," I share valuable strategies to influence clients into accepting pricing offers. I delve into 6 pricing hacks. From eliminating commas in large pricing to offering three-tier pricing options, I provide actionable tips to make your pricing more appealing and increase the likelihood of client agreement. Tune in as I discusses real-life examples and practical strategies to help you land those hesitant clients and grow your design business.

Welcome to episode 330 of Resourceful Designer, where I explores the concept of reclaiming lost time through a "time audit." J Listen as I delve into the benefits of identifying and eliminating time-wasting activities to make room for more meaningful endeavors. In this episode, you'll discover practical strategies for optimizing your schedule, from setting time limits on client meetings to evaluating networking commitments. Learn how to conduct your own time audit, gain insight into the Eisenhower Matrix method of analyzing your time, and find inspiration to prioritize self-improvement in the new year. Stay tuned to discover how to regain control of your time and make 2024 your most productive year yet.

A look back at 2023 and a look ahead to 2024. Thank you for your continued interest in what I do at Resourceful Designer. I appreciate you more than you know. Many great resources are available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of the year is my Look Back, Look Ahead edition. It’s where I reflect and share my year as a design business owner. Then, I’ll look ahead at what I want to accomplish in 2024.

In this episode of Resourceful Designer, I explore the concept of pitch work as a powerful tool for growing your design business. I explain the difference between pitch work and spec work, detailing how pitch work involves presenting work to a client they didn't ask for, potentially for free or at a discount.  Through personal experiences and anecdotes, I outline how pitch work has helped me grow my design businesses, including entering a new niche and building my portfolio.  I present various scenarios where pitch work can be beneficial, from offering discounted services to approaching potential clients with innovative design ideas. My practical insights and real-world examples make this episode a must-listen for designers looking to leverage pitch work for business growth.

Welcome back to Resourceful Designer! In today's episode, titled "10 Steps Toward Design Business Success," I have an incredible lineup of tips and strategies to share with you. Whether you're just starting in the design industry or looking to take your established business to new heights, there are ten critical factors you need to consider. I will dive into each step. These steps are crucial in ensuring the growth and success of your design business. So, grab your notebook and get ready to take your business to the next level! Let's dive right in.  

Welcome to episode 326 of Resourceful Designer. In this episode, I highlight the importance of informing your clients about your full range of services. Drawing from my own experiences, I emphasize how clients may not be fully aware of everything you are capable of. By sharing my own revelations and successful strategies for informing clients, I shed light on opportunities for designers to expand their businesses and nurture existing client relationships. Join me as I revisit the valuable insights from episode 2 and explore the impact of effectively communicating your capabilities to your clients.

Welcome back to another episode of Resourceful Designer! In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch. We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients. We discuss its features, customization options, and how it can prevent mistakes in copying and typing color codes. We also explore the benefits of Logo Package Swatch, including its integration with Adobe Illustrator and the ability to find the closest Pantone color matches. Additionally, we discuss Logo Package Express and Logo Package Portal, two other products that streamline the logo export process and provide easy access for clients.  So, whether you're a designer looking for better color organization or a client needing an efficient logo package management system, this episode has something for you. Don't forget to use the exclusive discount code "RESOURCEFULDESIGNER" for a 20% discount on any Logo Package product (excluding Portal subscription)! Sit back, relax, and enjoy this episode of Resourceful Designer. Let's dive in!  

Welcome to episode 324 of Resourceful Designer, titled "You Are An Expert." In today's episode, I share a personal story that taught him a valuable lesson about business. It may not be a story about design or web development, but it's one that you should hear. Join me as I recounts being stopped at a police roadblock and the unexpected expert status I discovered. Stay tuned to learn how knowing just a little more than someone else can make you an expert in their eyes. Let's dive in!  

Welcome back to Resourceful Designer! In today's episode titled "The Most Important Question You Can Ask Your Design Client," I reveal a simple question that can transform your design projects. The question that toddlers ask incessantly can unlock new possibilities and strengthen client relationships. Join me as I explain how asking "why" can clarify client needs, guide project direction, and save you time and money. Stay tuned to discover the power of this fundamental question in the design process. Let's dive in!

In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business. From the importance of showcasing your work and emphasizing value over features, to building trust and creating memorable experiences for your clients, I break down the key points in Beckwith's book and applies them specifically to the design industry. Tune in to this episode to gain valuable insights to help you succeed in your graphic design business.  

On today's episode of Resourceful Designer, I discuss the pitfalls of hourly rates for designers. Inspired by a conversation in a design-related Facebook group, I explore the common practice of billing by the hour and the negative impact it can have on a designer's income. Using personal anecdotes and insights, I explains how charging by the project or value-based pricing can lead to more successful and lucrative design work. So, if you're a designer who is tired of being stuck in the hourly rate trap, or if you're curious about alternative pricing strategies, then this episode is a must-listen. Get ready to go beyond the clock and discover a new way to earn what you're truly worth. Welcome to Resourceful Designer!

Hey, design enthusiasts! In this episode, we're diving into the world of pro bono design work for nonprofits and charities. We'll demystify the differences between nonprofits and charities, debunk the budget myth, and explore the pros and cons of offering your design skills for a good cause. I'll also share my personal criteria for selecting projects, including the "Three's the Magic Number" rule. Plus, I'll spill the beans on a clever tax receipt strategy that benefits you and the organization. Tune in for tips on making your pro bono endeavors a win-win for everyone involved!

In this episode, I'm diving deep into a topic that hits close to home for many of us in the design world: the Curse of Knowledge. I'm sharing personal experiences, like insider knowledge and navigating design jargon, to shed light on how it can lead to misunderstandings with clients. But don't worry, I've got your back! I'll be dishing out practical tips to help bridge that gap, ensuring every conversation is crystal clear. So, join me on this journey as we master the art of transparent communication and strengthen those all-important client relationships. You won't want to miss it! Full show notes and a transcription of this episode can be found at https://resourcefuldesigner.com/episode319  

Welcome to Resourceful Designer, the podcast that helps designers thrive in their creative careers. In today's episode, titled "You Can't Read The Label From Inside The Jar," host Mark delves into the importance of seeking feedback and involving others in your design process. Mark reflects on the metaphor of not being able to see the bigger picture when you're too close to something and how this applies to our work as designers. He emphasizes the need for honest feedback from individuals with our best interests at heart to grow and improve as designers. Mark also shares his philosophy of learning something new with each design project and discusses the value of having a community or team to bounce ideas off of and receive critiques. So, if you're ready to step outside your perspective and take your design work to the next level, stick around for this insightful episode of Resourceful Designer.  

In this episode of Resourceful Designer, I'm joined by special guest Ian Paget of LogoGeek, author of the new book Make A Living Designing Logos. Ian shares the story behind writing his book and how it can benefit anyone in the design space, even if you don't design logos. I was granted a sneak peek of the book, and I can assure you that it's as good, if not better than we make it out to be during the interview. Ian also shares a heartwarming story of wanting to teach his four-year-old daughter what he does and how this led to a second book for toddlers, My First Little Logo Book. Enjoy the interview. And be sure to back Ian's Kickstarter campaign and get a special edition of his book, only available for backers. Links that are mentioned in the episode. Ian's Blog Post: How I Wrote My First Logo Design Book. Kickstarter Campaign for Make A Living Designing Logos Children's Book: My First Little Logo Book Logo Geek Podcast Episode 100 Ian's Twitter Account Transcript of the episode audio. Transcription will be available soon on the website at https://resourcefuldesigner.com/episode317

Resourceful Designer is going on a short hiatus. Please stay subscribed for when I return with more great tips, advice and resources for starting and growing your design business. Stay Creative

It’s the beginning of spring here in Canada. And with spring comes a desire to put all the messes of winter behind us and clean things up as we prepare for summer. That’s where the term Spring Cleaning comes from. However, today, I’m not talking about packing away your sweaters and pulling out your shorts. Nor am I referring to cleaning the yard or washing the grime off the windows. Although, it is time to do all of those things. No. I’m talking about doing some spring cleaning of your design business. More specifically: Cleaning Your Computer Cleaning Your Office Cleaning Your Business Cleaning Your Branding Cleaning Up Your Computer. Spring is an excellent time to review your computer and see what you can clean up. Clean up your Backups. The first thing I suggest is examining your backup strategy. Are you doing everything possible to ensure your important files are adequately backed up? Do you have a good in-house as well as an online backup strategy? The price of hard drives is one thing that doesn’t seem to be affected by inflation. You can get large-capacity hard drives for great prices these days. Paired with Time Machine on Mac or an equivalent solution for Windows or Linux can ensure you always have your backups on hand. I recommend Backblaze, a much more reliable backup system for online backups than Dropbox, OneDrive or Google Drive. And priced as low as $65US per year makes peace of mind very affordable. Speaking of backups. When was the last time you double-checked to ensure your backup files were backing up? You’d hate to have something happen only to discover your most recent backup is months old. Whatever backup strategy you’re using, take a few minutes to ensure the backups are functioning and are current. Clean up client files. Clients come and go. So do design projects. After a while, you tend to accumulate a lot of outdated and even redundant files on your computer. Take some time to review your client files and see if you can get rid of anything. Delete or move files off your computer for any client who isn’t in business anymore. If you want to keep something for nostalgia, keep the finished files which are often smaller. There’s no reason to keep large working files for something you’ll never use again. The same is true for old projects from active clients. If you don’t think you’ll ever need them again, get them off your computer. And all those stock images files you accumulate. Did you know that once you acquire them from a stock image site, you can re-download them anytime without paying again? So there’s no reason to keep them on your computer. Clean up your Client List. One thing that can get out of hand in our business is our client list, especially if you do a lot of one-off projects. Depending on the system you use to keep track of your clients, you may want to divide them into Active and Inactive categories. It makes managing it much easier if you don’t have to scroll through dozens or hundreds of inactive clients to find the one you’re looking for. Clean up your email mailboxes. You may not realize how much hard drive space email takes up, especially in our field, where attachments weigh in at multiple megabytes. Chances are you save any attachments you receive to their respective client folder. It’s the smart thing to do. But that means you have two copies of that attachment on your computer. One is stored in the client folder, and one is still attached to the email message. The same goes for attachments you send to clients. On a Mac, a duplicate copy is stored in the Library folder for your mail client. You can easily clean this up by highlighting a group of emails and telling your email client to delete the attachments. Clean up your Mail Lists. Another thing you may want to clean up is the email lists you’re subscribed to. It’s gotten to the point where you can’t enter your email anywhere online without being subscribed to some email list. Take a few minutes to see what’s in your inbox that you don’t need, and unsubscribe from them. If you want to make it easy, look at unroll.me. Sign up to quickly unsubscribe from email lists you’re no longer interested in. And get an easily consumed digest of the ones you want to keep. Clean up your Fonts. The next thing you may want to do is clean up your fonts. As of last year, Adobe software no longer supports PostScript version fonts. If you’ve been in this business for a while, you’ve probably accumulated many PostScript fonts. Since they’re no longer usable, either get rid of them or convert your old PostScript version fonts to OpenType fonts using TransType 4 from FontLab. Clean up the rest. You can clean so many other things this spring on your computer. Take a few minutes to review your applications folder and delete any you don’t use. Remove seldom-used icons from your Dock. Cull down your bookmarks. And update any passwords that need updating. And although it’s not your computer. When did you last take inventory of the apps on your phone? If you’re anything like me, there are probably a few you can eliminate. Cleaning up your Office. This one is probably the easiest since it’s mostly visible. Although, in my case, not necessarily the quickest. Look around your office space and see what you can clean. What do you have on your desk, shelves, and other exposed surfaces? Do you need all of it? There’s a fine line between well-decorated and cluttered. I know. I cross it all the time. That’s why one of my biggest spring cleaning projects this year is cleaning my office. But it’s not just about what you can see. How well organized are your closets, cabinets and drawers? Do you toss things into them to get them out of sight? If so, now may be the time to go through and organize what you need to keep and get rid of what you don’t. And, of course, once the clutter is taken care of. A good dusting and maybe washing of windows can help keep your office space as a place you enjoy being in. Man o man, just looking around my office. I have a lot of work to do this spring. Cleaning up your Business. There’s no time like spring to look at your business and see where you can tidy up. Clean up your Resume. If working for yourself isn’t your goal, then refreshing your resume is something you may want to look at. Clean up your Portfolio. What about your Portfolio? The one on your website, or perhaps Behance or some other online platform? Are the projects you’re showcasing up to your current design skills? If not, take them out and replace them with newer work. Clean up your expenses. Is there anything you’re paying for that you don’t use? Now is a great time to look at your expenses and see if you can cut back on unneeded expenditures. Do you need to pay for all of Adobe Creative Suite if Photoshop is the only application you use? What about your web hosting? Are there better options out there you can move to? BTW, feel free to use my SiteGround affiliate link if you decide to move there. It’s where I host mine and all my clients’ websites. Look at what you’re paying monthly or yearly and see where you can save money. Clean up your Branding. It’s pretty standard for designers to neglect their branding. After all, you spend all day working on other people’s projects. You don’t always have the energy or desire to work on yours. But if you neglect your branding, you may lose out on potential clients. Take time to review things like your website. Besides the ordinary things like updating themes and plugins, you may want to check for broken links and ensure you’ve done everything you can for SEO. It’s also an excellent time to review your content. Does the wording need refreshing? Read Building a Storybrand by Donald Miller. It’s a great book to help you compose your brand story. Is your about page giving the proper impression? For more on creating a great about page, listen to episode 52 of the podcast. What about your social media profiles or profiles on Upwork, Fiverr or any other platform? Does your profile photo need updating? What about your description? Sometimes a minor tweak can make all the difference. You’ll feel better after you clean. So there you have it—Spring Cleaning for Your Computer, Office, Business, and Branding. Of course, there are many more things you can clean. And everyone’s environment is different. But you get the idea. Spring is in the air, and the desire for freshness comes with it. And that can start with a little bit of cleaning on your part. Ensuring your workspace is a clean and enjoyable place to work and go a long way in helping you succeed. So get cleaning.

Have you ever thought of turning your design style into a niche? You’re lying to yourself if you say you don’t have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different. Have you ever thought of how you came by your design style? Did you go to school for design and develop your style from what your teachers taught you? Did you learn your style by following design influencers? There are tons of great designers out there you could follow and learn from. Have you studied the history of design? You know, the Industrial Revolution, Art Nouveau, Bauhaus, Art Deco, Postmodernism, etc., have these periods in design history influenced your style? Did you come by your style from another artistic endeavour? I know of graphic and web designers who have fine art degrees. I bet that influences how they think about design. Do you sculpt, make pottery, paint, sew, craft or express yourself in any other creative outlet that may appear in your design style? Or maybe something else from your life is reflected in the projects you produce. There are so many things that can influence your graphic design style. And since no two people are the same, it is understandable that no two designers design the same way. And if you can figure out what makes your style unique, you can carve out a very lucrative business based on it. What is a design style niche? I got the idea for this podcast episode after Lauren joined the Resourceful Designer Community. Whenever someone joins my Community, I look at their website and portfolio. It helps me learn where they are in their design journey and how the Community can help them. Lauren told us when she joined the Community that she has a background as a creative director. So it’s no surprise that her portfolio is top-notch. But what I loved most about perusing through her work is how different it is from mine. Reading Lauren’s About Me page, I learned that she grew up on the streets of New York City and loves punk, emo and metal music. And I could see that influence in her design style. There’s something edgy and wild about her compositions. And I found myself not just admiring them but studying them, trying to figure out how she did certain things. And trying to imagine her thought process as she worked on each design. You see, Her design style is foreign to me. It’s not a direction I would ever take on a project. It’s not that it’s wrong, far from it. There’s nothing wrong with her creations. It’s just not in my design repertoire to do something similar. Sure, I could probably copy it if I needed to. But even though I consider myself an excellent designer. If you gave me a blank canvas, I couldn’t develop something in that style without reference material. At least nowhere near as well as Lauren can. Lauren’s design style is unique to her. And that individual style is something she could niche into. Creating a design style niche. I’ve talked about niches on the podcast, but mainly from the point of the clients you target or the work you produce, such as targeting the school branding niche with Craig Burton, where he shared how he’s built a very lucrative business designing logos and other branding material for schools in New Zealand and beyond. Or how some people, such as Ian Paget of Logo Geek, specialize in designing logos. That’s his niche, and he’s widely known for it in the UK. I’ve shared how I knew a designer who designed websites exclusively for dentists and was killing it. I know another designer who only designs rock and metal band T-Shirts, and he’s in high demand. These are all niches. And as the saying goes, the riches are in the niches. When you niche down, people automatically start viewing you as an expert in your niche and are willing to pay more for that expertise. That’s precisely what I’m doing with my Podcast Branding business. I specialize in the podcast niche, and people recognize me. But what if you turn your design style into a niche instead of going after a specific target market or focusing on a particular design project? Lauren could easily promote herself as a designer specializing in punk/grunge-style design. I don’t know if that’s the right word for her style, but you get the idea. Maybe you like creating futuristic-looking designs, something very robotic or technical. You could embrace that style and promote it. Or what if you have a very illustrative style? Andrew, another member of the Resourceful Designer Community, is a great illustrator, and it’s reflected in his portfolio. These days, strong yet feminine styles are in high demand. And although I’ve created some strong feminine pieces before, I’m probably not the first designer people think of for that design style. What about specializing in a country-western design style? There’s a big call for that in certain areas. I mentioned Craig Burton earlier of School Branding Matters, he’s based in New Zealand, and the New Zealand culture surrounding him heavily influences his design style. How about retro? There are always people wanting a 50s, 60s or 70s style look. And sure, clients could always ask their regular designer to design something in one of these styles. I’ve done country-western, robotic-tech, 1960s and 70s looks, and even strong feminine designs. But none of them are a specialty of mine, and I don’t feel natural designing in these styles. If a designer isn’t comfortable with a style, they won’t produce work as good as someone specializing in it. But what if the client doesn’t have a regular designer and is looking for one online? Imagine someone typing “country-style graphic designer” into Google. Or “Retro vintage designer.” If that’s your niche style, there’s a good chance you can rank for that term, and that client will find you. And when they realize you specialize in exactly what they’re looking for, they have no reason to continue their search. What I’m saying is if you can figure out your unique style and it’s something you want to lean into. You could start marketing yourself as a specialist in that design style. It’s another way of niching. Combining Niches. What if you combine some of my previously discussed niche ideas with this one? Imagine setting yourself up as a logo designer specializing in retro-style logos. Or a web designer who specializes in punk or grunge-style websites? What about a poster designer who specializes in a country western look? If you can corner a particular niche, you can find yourself in high demand and could charge prices reflecting your specialty. By segmenting yourself, you automatically become an expert in your niche to those seeking your skills. You may be saying, but Mark, I don’t want to be pigeonholed into one niche. I want to be able to work on different types of projects. To that, I say nothing is stopping you from doing that. If a non-school related client approached Craig Burton saying they admire his style and want to hire him, he wouldn’t say, “you’re not a school, so I can’t work with you.” Of course not. I know Craig, and I’ve seen him create some amazing non-school-related pieces. Just because you target a niche doesn’t mean you are stuck doing only that type of work. Look at me. I started Podcast Branding in 2019 as a side gig to go after the podcast niche. However, I’m still running my other business, Marksman Design which isn’t niched. And even within the Podcast Branding side of my business, I’ve done non-podcast-related projects. One of my biggest Podcast Branding clients is a podcaster. That’s how they heard about me. But he didn’t need anything regarding his podcast. Instead, he hired me to design a website for his company that is entirely separate. In this case, a client heard of me through the podcast space. He liked what I did and trusted me enough to work on something non-podcast-related. So you can always create a second company for a particular niche. Or start a second brand and work as a DBA as I do. I run Podcast Branding as a division of my other design business Marksman Design. How to attract clients in a niche. So let’s say you decide to pursue this option of entering a niche. Be it a target market, particular design pieces like logos, posters or t-shirts, or a niche using your design style. How do you go about attracting clients? It all comes down to portfolio 101. Showcase the type of work you want to work on. If you claim to be in the country-western niche, you’ll confuse clients if your portfolio contains high-tech and art deco-looking projects. No matter how well those projects turned out, they have no space in your portfolio. I mentioned how my work for my biggest Podcast Branding client isn’t about podcasting. That’s why you won’t find any of it on my website because it’s irrelevant to clients looking for someone to help with their podcast’s visual needs. If you want to start a niche in the retro logo design space, all your portfolio pieces should be logos with a retro look. The next thing to do to attract clients is to network within your niche. Let people in that niche know who you are and what you do. I go to podcast conferences because that’s where my target market is. I talk and hand out business cards to as many people as possible. The more people in my niche who know what I do, the better my chances of getting clients. On my order form, I ask clients how they heard about Podcast Branding and me. On an order I received this week, the client mentioned hearing about me from someone I’ve never heard of. That can only happen because of networking. Remember, it’s not who you know that will help grow your business. It’s who knows you. And in this case, someone out there knew enough about me to pass my name on to someone who needed my services. So if you’ve ever considered niching but didn’t know what direction to take, you may want to consider looking at your design style. Embrace whatever makes your design style unique. You may be sitting on a great niche idea people seek.

This is a throwback episode, replaying episode 17, Being A Freelance Graphic Designer Could Hurt Your Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode17

This is a throwback episode, replaying episode 195, Design Hacks To increase Productivity. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode195

The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right. Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel adequately compensated for your work. Getting paid $200 for a logo design is a great accomplishment for some designers. In contrast, other designers won’t consider a logo design project for under $2000. It all comes down to the value you feel you bring and the impression you give your clients. But let’s look at this from the client’s point of view. From their perspective, what’s the difference between a $200 logo and a $2000 logo? You may say it’s the value. It’s the experience of the designer, their skills and their knowledge. And I can’t argue with you there. More experienced designers do tend to charge more. But does that mean the experienced designer’s $2000 logo is ten times better than the $200 logo from a less experienced designer? Maybe, and maybe not. The less experienced designer may end up creating a better logo. So why would a client hire a $2000 designer over a $200 designer? It can be summed up in one phrase. Price equals expectations. Let’s look at another industry. Say you’re going on vacation and need a place to stay. Your destination has two options (It’s not a popular vacationing spot.) Those two options are a $49 per night motel and a $200 per night hotel. Not knowing anything about or seeing photos of either of these two places beforehand, what do you think your expectations are? Both the motel and hotel offer a bed for sleeping. Both include a TV and free Wifi. Both have breakfast included. They even both have positive online reviews. So you would expect the same experience at both places, right? Wrong! The fact that one of the places charges four times the price of the other creates a higher expectation. For $200 per night, you expect the beds to be more comfortable. You expect more offerings on TV and faster Wifi. You expect a more inclusive breakfast. You expect more from the hotel because they’re charging a higher price. Even though, in the end, both places give you precisely what you need, a place to sleep at night. The same goes for graphic design services. The more you charge, the more clients expect from you. And I don’t mean deliverables. However, that may be part of it. What I mean is your clients expect better communication from you. More professionalism. More attention to detail. And a more take-charge attitude. The more you charge, the more the client expects that you can get the job done with minimal involvement on their part. These expectations breed trust. And when you’re clients trust you. They give you the freedom to do your work in the manner that suits you best. The less you charge, the fewer expectations they have. Which means lower trust. I speak from experience, and many designers can attest that the less you charge for your services, the more clients want to dictate exactly what you do. They don’t want your knowledge or your experience. They only want to fork over a few dollars for your skills. It’s almost like you’re a rental designer. These are the type of clients who say, “I have an idea. I need you to create it for me.” They expect less from you because it’s what your prices tell them. Would a client hire a $2000 logo designer and say, “Here, I drew up this rough sketch of an idea. Can you clean it up for me?” No. That’s because price equals expectations. Clients will treat you differently depending on how much you charge. Clients willing to pay more for design services expect higher service, expertise, and attention to detail. They expect you to understand design principles and are current on design trends and technologies. These clients will likely have more complex and demanding design needs and want to work with a designer who can deliver exceptional results. Designers who charge higher rates can expect to be treated more respectfully and professionally. They will also need to deliver a higher level of service to justify those rates. The more you charge, the more your clients expect. Price equals expectations. On the other hand, clients looking for more affordable design services are usually willing to sacrifice some level of expertise and customization in favour of a lower price point. It’s up to you to decide whether to be a higher-rate designer or an affordable designer. But remember that setting too low rates can harm your business in the long run. While clients may be attracted to lower prices initially, they may also be wary of working with a designer who charges significantly less than their competitors. That trust between you and your clients never reaches the level it does with higher-priced designers and their clients. Setting your rates too low can make investing in your business and growing your skills and expertise challenging over time. Because the lower you charge, the more clients you need to make ends meet. In the scenario presented above. The lower-priced logo designer must find ten clients to make the same amount of money the higher-priced designer earns from just one. This means the higher priced designer can focus more of their thoughts and energy on one client instead of dividing it among many, which helps them meet and exceed their client’s expectations. How to justify higher prices. One of the first things clients do when considering a graphic or web designer is looking at your portfolio. They want to understand your style, capabilities, and the types of projects and clients you’ve worked with. It’s essential to have a portfolio that showcases your best work. One that highlights your strengths. Something that shows you’re worth the prices you charge. Case Studies can help justify higher prices. Where a portfolio piece shows what you’re capable of designing. Case studies illustrate the who, what, and why of the designs you created. A case study that shows how you think and approach design problems can demonstrate why you’re worth your higher rates. But besides portfolios and case studies, it all comes down to confidence. You need to feel confident in the prices you charge. And that’s something that can take time. However, you can get there if you slowly build up to it. The next time someone asks for a price, quote them a bit higher than the last similar project you did. And keep doing this until you reach a price point you’re happy with. I charged $500 for the first website I designed. The next one was $700, then $900 and so on. Nowadays, I rarely do a custom website for under $5,000. And the clients I have respect my abilities and trust me to provide them with attention to detail that befits my professionalism. I meet the expectations of clients looking for a $5,000 and more website designer. Whether you charge higher rates or more affordable prices, the most important thing you can offer your clients is high-quality work that meets their needs and builds strong relationships. Although, if you deliver high-quality work to your clients, you might as well make a bunch of money doing it. After all, price equals expectations.

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to learn more. Tip #2 Never tell a client that you "Should" something. "I should be able to start your project next week, " or "I should have something to show you by Friday." etc. Instead, tell them you "plan." – "I plan to start your project next week." or "I plan on having something to show you by Friday." Saying "Should" instills doubt. It tells the client you are unsure of your abilities. Using "plan" instills confidence while not guaranteeing anything in case you cannot fulfill what you say. Using "plan" instead of "will" is also a good idea for the same reason. Planning on doing something but not succeeding is forgivable. Saying you will do something and not following through harms your reputation. Semantics can go a long way in helping you become a better business person.

Are you running or considering starting a graphic or web design business? If so, let me tell you, you’re in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference between success and failure. In this Resourceful Designer episode, I’ll look at some common challenges you will surely encounter. Here are four of the most common challenges you may face. Finding Clients. Finding clients is one of the most challenging aspects of running a graphic or web design business. You may be a very talented designer with the most fantastic portfolio in the world, but that doesn’t do you any good if you can’t get work from clients. To find clients, you’ll need to focus on networking and marketing to increase your chances of success. Attend as many networking events as possible, especially when your business is young. Ask friends and family to refer you to people who can benefit from your services. Reach out to potential clients via email, social media, and other platforms. Whatever it takes. Clients can’t hire you if they don’t know who you are. This industry is all about connections and relationships. It’s not who you know that will help you succeed. It’s who knows you. Another great way to find clients is to build relationships with other designers or people in the industry. Working with other designers allows you to exchange ideas and resources and can lead to referrals and more business opportunities. Designer groups like the Resourceful Designer Community can help with this. A good client of mine reached out when his church was looking for a logo. I was in the middle of several large projects and couldn’t take this on. But I knew that Ciera, a member of the Resourceful Designer Community, had shared several church branding projects she had designed. Thinking it was a perfect fit, I introduced her to my client, and now his church has a new logo they can be proud of. This is just one example from the Resourceful Designer Community of how connecting with other designers can benefit you. Finding clients is challenging, but you can make the task more manageable if you put in the effort. Staying Up-to-Date on Trends. The graphic and web design industries are constantly changing and evolving. What worked yesterday may not work today, or there may be a new and better way of doing it. You’ll need to stay up-to-date on the latest trends and techniques to stay ahead. Devote time to reading graphic and web design blogs, articles and publications. Listen to podcasts and watch courses and videos. Try to attend conferences and workshops if you can afford them. Follow design influencers on social media to keep up with what’s new in our field. You’ll also want to stay abreast of the latest software and hardware developments. Tools and technologies are constantly changing. Take time to learn what’s out there and how to use them effectively in your business. Staying up-to-date on trends will help you stay ahead of the competition and make you a more efficient designer. And allows you to provide your clients with the best possible work. Managing Time and Money. Time and money management are essential in the graphic and web design industry. You’ll need to learn to manage your time to ensure you complete projects on time and within budget. This means setting realistic expectations and deadlines and charging enough for the work you produce. Don’t undervalue yourself to land a client. You’ll only regret it. Communicating realistic deadlines, schedules, and fair pricing with your clients will help things move smoothly. You’ll also need to budget for overhead costs like software, hardware, and marketing. And don’t forget the fees for design resources and subscriptions you may require. Everything from stock imagery to website hosting costs money and will eat your profit. Your monthly credit card bill shows you how much you need to make to cover the various expenses associated with running your business. You must learn how to price jobs accordingly to cover these expenses. You’ll also need to manage your finances, both personally and professionally. Create a budget for yourself and your business, and track your income and expenses. You need to know how things stand if your design business income supports your business and personal expenses. Being organized and staying on top of your finances will help you remain profitable and ensure the success of your business. Finding Balance. Running a business can be incredibly rewarding, but it can also be stressful and time-consuming. To maintain a healthy work-life balance, you must be conscious of the time and energy you devote to each. It’s so easy when working for yourself to lose track of time and put in 12 or more hours of work in a day. Yes, hustling is part of running a business, but doing it consistently will impede your health. Schedule regular breaks during the day and week. Take vacations. Making time for yourself will help you stay motivated and productive and can even help you think up new ideas and solutions. I can’t tell you how many times a winning idea came to me after stepping back from a project for a while. You’ll also need to make sure you don’t neglect your personal relationships. Make time for family and friends, and continue to pursue your hobbies and interests. Your business will still be there when you get back. Doing things besides design work will help you stay inspired and energized and can help you avoid burnout. The Rewards Outweigh the Challenges. Starting a graphic design business can be an exciting and rewarding experience but also challenging. Starting my design business is one of the best decisions I’ve ever made. Many designers have told me the same thing. To increase your chances of success, you must be prepared for the hurdles you will encounter. Finding clients, staying up-to-date on trends, managing your time and money, and finding balance are all critical aspects of running a successful graphic or web design business. Being aware of these will help make your journey easier. If you’re prepared for the challenges of running your own business, you’ll be well on your way to becoming a successful entrepreneur.

Page Redirects. I know. Sound boring, right? I mean, how much can one talk about page redirects? After all, as the name implies, they redirect one web page to another—end of the story. Not so fast. Yes, Page redirects do redirect one web page to another. But there’s a lot more power to them that you may not have thought of. When used correctly, page redirects can help attract clients. They can show authority. They can strengthen a website. They can even steal visitors from the competition. Yes, there’s much more to the lowly page redirect than what it lets on. And maybe you can use one of these ideas for yourself. 1) Redirect alternate domain extensions. A page redirect is used to redirect one web page to another. Those two pages don’t have to be on the same domain. Page redirects can be used to redirect one domain to another. The best use of this is with domain extensions. For example. I live in Canada, and many businesses use the .ca extension for their domain. It’s highly encouraged, especially for companies that deal exclusively in Canada. But we all know that .com is the most popular domain extension. When in doubt, most people try the .com first. That’s why I always recommend my clients purchase multiple domains, including the .ca and .com. Then, using a redirect, they can send people who type in the .com domain to the website with the .ca extension. Or vice-versa, depending on which extension they want to use. This also prevents someone else from registering and competing with the other domain extensions. 2) Redirect alternate spellings or misspellings. Alternate spellings or misspellings are also excellent for page or site redirects. For example, a food truck business called 2 Brothers In A Food Truck wants a website. Due to the possibility of mistyping their name, they may want to register multiple domains, 2brothersinafoodtruck.com twobrothersinafoodtruck.com toobrothersinafoodtruck.com They can then pick the one they want to use and redirect the others. Here’s another example. Let’s say your name is Shawn Johnston. And you start a business called Shawn Johnston Consulting. While talking to people, you tell people to visit your website at shawnjohnstonconsulting.com. But how do you spell that? Is Shawn spelled S-H-A-W-N, or is it S-E-A-N? What about Johnston, is that Johnson without a T or Johnston with a T? You can spell it out every time you say it. But there’s no guarantee that someone else will spell it out when referring to you. A better option is to register the multiple spellings and redirect them to the correctly spelled domain. shawnjohnsonconsulting.com > shawnjohnstonconsulting.com seanjohnsonconsulting.com > shawnjohnstonconsulting.com seanjohnstonconsulting.com > shawnjohnstonconsulting.com 3) Redirect an old site to a new site. Redirects are extremely useful when building a new website either under the same or a different domain. Every website will accumulate what we in the industry call “Google Juice” over time. Google Juice is a way to measure the SEO power of a webpage. When building a new website or changing a website’s domain, you don’t want to lose that accumulated Google Juice and start from scratch. If you’re changing a page’s URL, you want to create a 301 redirect that tells the search engines that the old page is no more, and they should now assign its Google Juice to this new page. For example, Franklin & Barton Law office may have the URL franklinandbartonlaw.com. Beth Barton gets married and changes her name to Beth Jackson. She wants to change the company’s name to Franklin & Jackson Law office and the URL to franklinandjacksonlaw.com. Changing the domain on a website is fairly easy. But if they don’t want to lose their current search engine rankings, they need to redirect every page URL from the old site to the new one. franklinandbartonlaw.com redirects to franklinandjacksonlaw.com franklinandbartonlaw.com/about redirects to franklinandjacksonlaw.com/about franklinandbartonlaw.com/service redirects to franklinandjacksonlaw.com/service franklinandbartonlaw.com/contact redirects to franklinandjacksonlaw.com/contact And so on for every page on the original website. This ensures the new domain retains the power of the old domain. 4) Redirect to shorten a URL. We all know that the shorter something is, the easier it is to remember. Let alone tell someone else about it. The show notes for this podcast episode can be found at the difficult-to-remember URL https://resourcefuldesigner.com/8-Uses-For-Page-Redirects-rd312. That’s why I use a redirect and tell you the show notes can be found at https://resourcefuldesigner.com/episode312. Which one do you think is easier? Easier for me to say and easier for you to remember. And it’s not only for super long URLs. The URL for the Design Resources page on Resourceful Designer is https://resourcefuldesigner.com/design_resources. But I also have a redirect so that I can say https://resourcefuldesigner.com/resources. It’s only one word shorter, but it’s still easier to say and remember. BTW, that page is where I list various design-related tools and resources you can use for your business. Check it out. 5) Use redirects when sending someone off-site. Instead of giving someone a different external URL, redirect them from your website. It gets them where they want to go while strengthening your brand. For example. Are you interested in joining the Resourceful Designer Facebook Group? I could tell you to visit facebook.com/groups/resourcefuldesigner, but that’s wordy, and it’s sending you away from my website. Instead, I have a redirect set up. If you want to join the group, visit https://resourcefuldesigner.com/group. The destination is the same. But in the second one, you subconsciously associate the destination with my domain, which is never bad. 6) Use redirects for affiliate links. An affiliate link is a unique URL that, when used, informs the destination where you came from for them to pay a commission. For example, I’m an affiliate of Logo Package Express. An amazing Adobe Illustrator plugin that makes it highly efficient to package up logos to hand off to clients. If you haven’t tried version 3, what are you waiting for? It’s much better than version 2, which was already a great product. The link you need to use for me to receive a commission on the sale is long and complicated. It’s full of numbers and symbols, making it too easy to get wrong. That’s why I created a redirect of https://resourcefuldesigner.com/lpe20. Not only does that take you to the Logo Package Express purchase page, but that link also gives you 20% off the purchase price. You should do this for all your affiliate links. Want another one? Try using https://resourcefuldesigner.com/amazon. It redirects you to Amazon’s website, and if you make a qualifying purchase, I earn a commission on the sale. 7) Redirect the competition. At the beginning of this episode, I mentioned how you could use redirects to steal clients from the competition. Back in tip #1, I talked about redirecting different domain extensions. In tip #2, I spoke about redirecting different spellings. And in tip #3, I talked about redirecting old sites to new ones. You can combine these three methods to steal clients from the competition. I’ve helped several clients do this with great success. For example. Let’s say you are creating a website for a new local Mexican restaurant. There are two other Mexican restaurants in town your client is directly competing with. Check if these competing Mexican restaurants registered all the possible domain extensions. Or check if there are domains with alternative spellings available. You could help your client register and redirect them to their website if you find any. This way, should someone looking for a competitor’s website type the URL wrong, there’s a chance they end up on your client’s website instead and decide to give them a try. I’ve done this for several clients over the years and have tracked hundreds of visitors landing on my client’s website using these “wrong links.” As for old websites. If a competitor closes for whatever reason, you could ask to purchase their domain name or wait for it to expire and register it yourself. Then redirect it to your or your client’s website and take advantage of the competitor’s Google Juice by adding it to your own. 8) Create authority using redirects. Redirects are a great help when it comes to networking. Imagine these two scenarios. Scenario 1: You’re at a networking event, and a new entrepreneur asks if you know of a business lawyer. You mention Beth Jackson from Franklin and Jackson Law Office. You even give them the domain franklinandjacksonlaw.com for them to contact her. Scenario 2: You’re at a networking event, and a new entrepreneur asks if you know of a business lawyer. You mention Beth Jackson from Franklin and Jackson Law Office. Then you hand them your business card and point out your web address. You tell them to visit yourdomain.com/lawyer, which will redirect them to Beth’s website. Which of these two scenarios sounds more genuine? Which one comes off as the better referral? I hope you’re thinking of the second one. In the first scenario, the new entrepreneur has no idea about your relationship with this lawyer. For all they know, you’ve never dealt with them. You’ve only heard about them but don’t know if they’re good. You should be sharing their name so as not to sound naive. In the second scenario, having a link on your website redirecting to this lawyer’s website shows the entrepreneur you’re confident in Beth’s skills. They’re much more likely to trust your opinion of her. You can do this with lawyers, accountants, or any professional or service you may recommend. You establish yourself as an authority by sharing a redirect link from your website. Other benefits of using redirects. There are several benefits to using redirects beyond what I’ve shared with you today. Redirects are easy to track. If I shared Logo Package Express’s URL, I could not know how many people use it. By sharing https://resourcefuldesigner.com/lpe20, I can see that over 500 people have used my link. I do the same for internal website links. Any time I share a past podcast episode with you and tell you to visit https://resourcefuldesigner.com/episode#, that’s a trackable link, I get to see how many people use it. Another good thing about redirects is that you can change them should the need arise. If, for some reason, you want to start referring a different lawyer, change the redirect destination of the URL you share. So where yourdomain.com/lawyer used to point to Beth Jackson, it now points to whatever new lawyer you want. This is what I do with Resourceful Designer. Suppose you ask for my recommendation on web hosting. I’ll tell you to visit https://resourcefuldesigner.com/hosting, which redirects you to SiteGround’s website, the web host I currently recommend. Before I started using SiteGround, that URL pointed to HostGator. But I started having issues with HostGator and decided to switch to SiteGround, and I couldn’t be happier. And now https://resourcefuldesigner.com/hosting redirects to SiteGround because I trust and stand behind their service. How to set up a redirect. There are several ways to create redirects. My preferred method is the PrettyLinks WordPress plugin. And to show you once again the power of the redirect. Since you use Pretty Links to create a pretty link, I set up links using both the singular and plural versions. So both https://resourcefuldesigner.com/prettylinks with an S at the end and https://resourcefuldesigner.com/prettylink without the S redirect you to the same page. Pretty Links does have a free version. But I use the premium version for the extra feature. There are other redirect plugins, but I have no experience with them. You can also create redirects by adding them to the .htaccess file of your website. However, I don’t recommend doing this unless you’re sure of what you’re doing. It’s easy to break a website when messing with the .htaccess file. If you know how to code, there are ways to create redirects using PHP or JavaScritp, but those methods are beyond my abilities. For domain redirects, most domain registrars offer free redirects. I use this to redirect different domain extensions to the one I want to use, in most cases, the .com extension. Different types of redirects. There are various types of page redirects, but you should concern yourself with only two for what I’m talking about today. 301 and 302 redirects. 301 redirects are permanent. This indicates that the URL has been moved permanently from its original URL to a different URL. You use these when redirecting a page from an old website to a new one because the old page will never be used again. 302 redirects are temporary. This indicates that the URL has temporarily moved to a different page, and the original URL may be used again later. Temporary redirects are suitable for affiliate links that may change, such as my hosting link that switched from HostGator to SiteGround. It’s temporary since someday I may change it to something else. Conclusion These are just some uses for page redirects. I’m sure there are many more reasons I did not cover today. I wanted to discuss this topic to get you thinking about what you could do with redirects. I hope you’ll continue to ponder this when the podcast is over. And please, let me know in the comments for this episode if you have different uses for page redirects. I would love to hear them.

This is a throwback episode, replaying episode 52, How A Great About Page Can Attract Design Clients. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode52

This is a throwback episode, replaying episode 202, S.W.A.T. Analysis For Designers. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode202

Monetizing Your Design Skills: Making money without clients. Do you dread interacting with clients? Have you ever considered monetizing your design skills to make money without working for clients? Since starting Resourceful Designer in 2015, I’ve received many emails from designers worldwide seeking advice. People have sought my opinion on everything from naming their design business to my thoughts on specific tools. The most popular questions I’m asked are about working with clients. It turns out, which should be no surprise, that many designers are introverted. And in some cases, these introverted designers have anxiety when dealing with clients. I can’t tell you how many people say they want to start their own design business, but dealing with clients is holding them back. I’ve said it before, and I’ll repeat it. Working for yourself as a home-based designer, or as some people call it, a freelance designer isn’t for everyone. It takes a particular ability, personality and willpower to run your own business. And not everyone has what it takes. There’s no shame if you don’t fit that mould. You can have a long and prosperous career working for someone else. Besides, working for someone else is usually less stressful than working for yourself. But what happens when a designer reluctant to interact with clients starts their own business? Maybe they do it willingly, knowing their shortcomings. Or perhaps they’re forced due to no fault of their own. Such as after a layoff? Either way, these designers need to make money now and working for themself is their only option. These designers have three choices. Temporarily push through their anxiety while searching for a job working for someone else. Face their fears and learn to interact with clients. Monetize their design skills and find a way to make money without working with clients. It’s the third way I want to discuss today. Putting your design skills to work for yourself instead of for clients. Let me preface this by saying most of the things I will mention take time. Working on client projects is your best option if you need money soon. But let’s say you do have time. Or, you want a way to supplement the income you get working with clients. Perhaps in the hopes of one day being able to forgo client work. What can you do? 11 Ways to monetize your design skills and earn money without working for clients. There are several ways you can monetize your graphic design skills and can make money without working for clients. Here are 11 I came up with that you could try: 1) Design premade layouts, templates and design assets. Suppose you like making logos, icons, and other graphics. Or you enjoy creating layouts for business cards, resumes, and social media posts but don’t like dealing with clients. Why not create and sell them on marketplaces such as Creative Market or Etsy? There’s a massive market out there for premade layouts and graphics. What’s great about this is that once you create them, they can be sold multiple times, providing a passive income stream with little effort. Are you familiar with Cricut machines? They’re becoming more and more popular. People use them for everything from creating custom birthday cards to printed t-shirts. Many Cricut owners rely on premade designs for their creations. I know one designer whose entire income is from selling Cricut designs on Etsy. 2) Selling merchandise via print-on-demand. As a designer, you can create graphics for merchandise such as t-shirts, mugs, phone cases, tote bags, etc. You then sell them through online print-on-demand platforms such as Redbubble, Zazzle, Society6 or TeeSpring. I have many designs across several P.O.D. platforms that earn me monthly money. 3) Create a course or write a book. Are you particularly good with specific software programs, or perhaps there’s a particular design topic you know a lot about? Why not create and sell a course on platforms such as Udemy or Skillshare and teach others what you know? The same goes for design-related books. It’s so easy these days to self-publish a book or ebook and sell it on platforms such as Amazon Kindle. Put your skills and knowledge to use in helping others. Once the product is created and marketed, it can continue to sell for years to come, providing passive income. 4) Sell stock photography, illustrations, graphics, videos and more. Have you considered selling stock Images? There’s a massive demand for stock photography, illustrations, graphics, video and more. This is similar to the premade layouts and templates I mentioned earlier. Put your creative skills to use and come up with all sorts of designs and concepts you can sell online. If you’re good at working with video, there are plenty of opportunities to earn income by creating YouTube intros and transitions where all someone has to do is add their logo to an existing file. Once your creations are licensed, you can earn money from them without additional effort. Shutterstock, iStock, Envato and many other stock platforms are always looking for new items to add to their catalogue. Why can’t they be yours? 5) Create a typeface. The funny thing about typefaces is that no matter how many are out there, there’s always room for one more. Tools and resources are available to help you develop typefaces of your own. Then it’s just a matter of selling it on the many online font sources. 6) Sponsorships, Affiliates and Advertising. Share your knowledge through a blog, podcast or YouTube channel. Then monetize it through sponsorships,  affiliates and advertising. That’s what I do with this podcast. I’m an affiliate for many of the products I mention and make a small commission any time someone purchases one using my link. And I recently had a sponsorship deal with StickerMule where they paid me to talk about their product. The more you put yourself out there, the more people trust you and your recommendations. 7) Create an authority website. Are you a web designer with a passion for something other than design? Maybe it’s motorcycles, woodworking or field hockey? Why not use your web design skills by creating an authority site on that topic? Combined with affiliate links and advertising, you can earn a good income. Check out sites like nichepursuits.com or authorityhacker.com to learn how. 8) Create and sell mobile apps or games. If you know how to program, you could put your skills to work creating apps. Who knows, maybe you can create the next Angry Birds or Wordle and make a lot of money. 9) Develop a plugin or extension. Put your coding skills to use and develop a website plugin or software extension people will use. Look at Michael Bruny-Groth. He’s a designer who got tired of gathering all the logo variations to give to clients. He saw a problem and came up with Logo Package Express as a solution. Arguably one of the best Adobe Illustrator Extensions to come out in years. It’s now his primary source of income. 10) Website layouts and themes. There’s a lucrative market for website layouts and themes. Whether they’re stand-alone or for use with page builders such as Divi or Elementor. Marketplaces such as ThemeForest or TemplateMonster always look for new products to sell. Not everyone that needs a website can hire a designer. Many of them rely on pre-built layouts and themes. If you have the skills, why not give it a try? 11) Offer your services in online design marketplaces: Even though designers don’t like talking about them, there’s no arguing that people are making money on marketplaces such as Upwork, Fiverr or 99designs. You earn income from the design projects you complete. This one is a bit on the fence since you are doing client work. But the interaction is very minimal, which even the most anxious introvert should be able to handle. What are you waiting for? So there you have it. Eleven ways you can monetize your design skills without working with clients. It’s worth noting that while these methods can provide a passive income, they often require a significant amount of time and effort to establish. Still, once you have established a reputation or built an audience, they can generate passive income for years. Do you have another way you’re using your design skills while not working for clients? I would love to hear about it. Leave a comment for this episode at https://resourcefuldesigner.com/episode311

This is a throwback episode, replaying episode 61, 12 Random Graphic Design Tips. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode61

I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients. I’ll share his insights in a minute. But before that, I want to talk to you about technology. We live in an amazing time. As I write this, people use tools such as artificial intelligence to create previously undreamed things. Respected media outlets publish articles generated using automated technologies. And they acknowledged the fact with a disclaimer that the article was written by AI and edited by a human. Earlier this week, I needed an illustration for a design project. Instead of turning to stock imagery or hiring an illustrator, I used an AI Art generator to create the individual elements I required. Then I combined them in Photoshop to create the illustrated scene I needed. It makes me wonder what the future holds and how I can embrace it for my business. And I don’t just mean artificial intelligence. Visit a site like AppSumo, and you will see dozens of innovative tools to help you achieve amazing things. Advancements in technology, both AI and otherwise, allow people to reach heights they would have never dreamed of. It seems that no matter what problems you face. There are tools on the market to help you overcome them. For the right price, of course. It’s a fantastic time to be an entrepreneur. However, this abundance of available tools can also be a roadblock. Back to that business coach. He told me about his experience dealing with his clients and discussing it with other business coaches. He’s noticed a recurring issue holding a lot of business people back. He said that many people have a terrible habit of finding solutions to problems they’re not facing. And it takes up so much of their time that they should be spending more effectively on their business. Call it FOMO or Shiny Object Syndrome, but many people become enthralled with the abundance of tools available. The marketing of these tools makes them so desirable that you have to have them even if you don’t currently need them. I know I’m guilty of this. I look at my AppSumo purchase history and see many “great deals” I bought and never used. I purchased them with the best intentions, but, as the business coach said, I purchased a solution to a problem I wasn’t facing. Don’t get me wrong. I’m not dissing AppSumo. I love the platform. I’ve bought many tools from them that I use regularly. And just because there are some I don’t use doesn’t mean they aren’t great tools. People spend a lot of time and effort developing these tools because there is a need for them. Just not a need that I have. All of these tools were created to solve one problem or another. However, the possibility of one day facing said problems is not reason enough to waste time and money on a tool. No matter how enticing it is. This reminds me of a couple of episodes I did several years ago about Just In Time Learning. Episode 8 and Episode 94 if you’re interested. The premise of Just In Time Learning is only to learn something when you require knowing it. There’s no reason to watch a Photoshop tutorial on adding woodgrain to type if you don’t have a project that calls for a font with woodgrain. You may be saying, but knowing how to add woodgrain to a font might be helpful. And I can’t disagree with you. However, it’s just as beneficial knowing there is a tutorial, should you ever need it. So bookmark it, or save it to watch later. Suppose you watch the tutorial video now when you don’t need it. You’ll probably end up watching it again when you do. So why not wait until you need it to watch it and use your time now for something better? That’s the premise of Just In Time Learning. And it’s the same thing with these tools I’m talking about. Why buy a tool on the off chance you may need it someday? Or why buy something that sounds amazing if you’re not currently facing the problem it solves? For example. There’s no sense in researching the best client management software if you only have a handful of clients to manage. Wait until your clients become too numerous and tedious to manage using your current method, and then research available solutions. Because that sparkly new system that looks so enticing today may be replaced by something better when you need it, even a lifetime deal is a waste of money if it doesn’t help you now. So think hard before you purchase your next tool. Just because it’s a great deal is not reason enough to buy it. Anyway, this business coach told me that he’s seeing more and more people searching for “that right tool” instead of concentrating on what they should be doing—running their business. He told me there are only three tools businesses need to succeed. And they’re the same three tools enterprises have used for ages. A to-do list A calendar A way to take notes That’s it. Think about it. With these three tools, you can run a successful design business. Of course, I’m leaving things out like the Adobe programs or WordPress. Yes, you may require these tools, but they’re used to perform your work as a designer, not to run your business. To run your business, all you need are... A to-do list To keep track of the projects and tasks you’re working on and the things you need to do. I use Plutio to manage my design projects and AnyList to manage all my other to-do lists. A calendar To keep track of appointments, schedules, deadlines, and other important dates and times. Every computer system available has a built-in calendar you can use. I use iCan myself. But you can use whatever calendar you wish. A way to take notes To keep track of things, so you don’t forget anything. My life is organized in Evernote. With these three tools, you can run a successful business. The proof is in every business dating back hundreds of years. Long before Artificial Intelligence, the internet, or even the phone. Savvy business people relied on these three things to run and grow their businesses. I’m trying to say that you work hard for the money you earn. There’s no reason to spend it needlessly on tools that solve a problem you’re not currently facing. And who knows, if you face that problem in the future, a newer or less expensive tool may be available. And you’ll have a good reason to buy it then. I enjoyed my conversation with this business coach. It made me think of the tools I use and, more importantly, those I don’t use. And the money I wasted on them. And made me cognisant of how I’ll act in the future. So the next time you see a great deal on something, or you’re mesmerized by the flashing marketing on some new innovative tool. Take a step back and ask yourself... Am I burdened with the problem this tool solves? If you have to think about your answer, or if your answer is not an immediate yes, I’m facing that problem now. Then save your money and get back to work. You’ll thank me later. My Voice-Over Guy. The amazing Wayne Henderson of MediaVoiceOvers.com performs the Resourceful Designer podcast intros. Wayne is available to help you with any voice-over work you require.  

Please fill out my survey and help me determine the future of Resourceful Designer. https://resourcefuldesigner.com/2023

A look back at 2022 and a look ahead to 2023. Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. Many great resources are available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of 2022 is my Look Back, Look Ahead edition. It’s where I reflect and share my year as a design business owner. Then I’ll look ahead at what I want to accomplish in 2023. A Look Back at my 2022 goals. At the end of 2021, I set these goals for myself. FAIL: Talk at more conferences. Even though we were on the downslope of the pandemic, I chose not to travel in 2022. Therefore I wasn’t able to talk at any conferences. I also made the decision not to speak at any virtual conferences. I’ve presented at virtual conferences and found the return wasn’t worth the time commitment to prepare and give my talk. EVEN: Grow the Resourceful Designer podcast audience. Since the pandemic hit in 2020, my podcast listenership has dropped, but the total number of downloads has increased. I attribute this to older listeners giving up on the podcast while new listeners discover it and download multiple episodes. ACCOMPLISHED: Grow the Resourceful Designer Community. The Community is my pride and joy. One day, when I’m no longer doing the podcast, I’ll look back at everything I did with Resourceful Designer, and I’m sure the Community will be my proudest accomplishment. The friendships formed and all the freely given help is more than I could have ever hoped. If you’re looking for camaraderie with fellow designers and are not a Community member, I highly suggest you check it out. ACCOMPLISHED: Do more consulting work. Several clients paid for my consulting service, both in and outside the podcast space. I added podcast brand audit as a service under Podcast Branding which brought in several consulting clients. ACCOMPLISHED: Grow Podcast Branding. What started as an offshoot of my main design business has become my main business focus. Podcast Branding is earning me more money than my main business ever has, with much less effort. Some of my numbers from 2022 Resourceful Designer I released 30 podcast episodes. The lowest in a calendar year since I launched the podcast. As my Podcast Branding business increases, it’s become harder to make the time to produce the podcast. It reached over 710k total episode downloads in 2022. That’s an 80k increase over last year. Resourceful Designer released on Gaana, Boommplay, Deezer, JioSaavn and Resso. Resourceful Designer has listeners in 120 countries around the world. My design business NOTE: I didn’t actively promote my design business in 2022. Instead, I concentrated on growing my other business, Podcast Branding. I continued working with existing clients but made no effort to attract new ones. Worked on 43 design projects for 22 different clients (one fewer client than in 2021) Gained one new client in 2022. I lost one client due to closure. I sent out 27 invoices in 2022 (down from 41 in 2021) Revenue increased over 2021. Podcast Branding My Podcast Branding business was my moneymaker this year. Worked on 66 different projects for 47 different clients (more projects but fewer clients than in 2021) Revenue increased by 27% compared to 2021. Primarily due to websites. Launched 12 new websites for clients. (up from 9 in 2021) I appeared as a guest on three podcasts to discuss podcast artwork and websites, increasing my exposure. Podcasters hired me for projects outside the podcast space. A Look Ahead at my 2023 goals. My previous goals will continue to carry over in the new year. Continue to grow the Resourceful Designer Community. Concentrate more on Podcast Branding and so forth. New Goal for 2023. Create new partnerships to grow what I offer at Podcast Branding. Expand the Resourceful Designer Community to include even more offerings than now. Do more consulting work. Explore video as a content platform for Resourceful Designer and Podcast Branding. Increase the number of website clients on my web maintenance plan. What about you? Did you accomplish your goals for 2022, and What are your goals for the new year? Are you a student getting ready to graduate? What are your goals once school is over? Are you still relatively new to the design world? What are your goals for honing your skills? Are you a veteran designer like I am? What are your goals for continued growth? Are you a designer working for someone else? Maybe you enjoy your job; perhaps you don’t. Either way, what are your future goals? Or perhaps you’re already a home-based designer, a freelancer if that’s the term you use; what goals do you have to grow your business? Wherever you are in the world, your skill level, and your situation, please take some time to look back at 2022 and think about your accomplishments and shortcomings. Did you stop after your accomplishments? Or did you plow through them, happy with yourself but reaching even further? What about your shortcomings? Did they discourage you or create a sense of want even higher than before? Think about what prevented you from reaching those goals. So long, 2022. As 2022 comes to an end. I encourage you to reflect. Think about everything you’ve learned. Your struggles, the things you fell short on (be it your fault or just the state of the world) and your accomplishments. And come up with a plan to make 2023 your year of success. I once heard a saying: “It’s easier to know where you’re going if you know where you’ve been.” This aptly applies to growing a design business. Knowing and reflecting on where you came from will help you get to where you want to be. To help with your planning, perhaps you should listen to episode 55 of the podcast, Setting Goals For Your Design Business. These past few years have been tough on all of us. I hope that we never have to endure something like this ever again. But you know that old saying, what doesn’t kill you only makes you stronger. Remember the lessons from these past few years, and use everything you’ve learned to make 2023 and future years even better. I’ll be back in 2023 with more advice for starting and growing your design business. Until then, I want to wish you a Merry Christmas and a wonderful holiday season. And, of course, no matter what goals you set for yourself in the new year, always remember to Stay Creative. What are your goals for 2023? Let me know by leaving a comment for this episode.

Before I start, let me preface this by saying I am not an expert in AI-Generated Art. These platforms are still in their infancy, and nobody knows what the future holds for them or their effect on the graphic design industry, but I doubt they’ll ever replace graphic designers. I’ve experimented with various platforms, read articles, and watched videos. I’ve seen both sites of the debate argued. Some people don’t see AI-Art as a threat to our industry, while others are all doom and gloom, saying designers should start applying to work at McDonald’s as flipping burgers will soon become more lucrative than designing things. I don’t see AI-Generated art as a threat to the graphic design industry. And I’ll get to why in a bit. However, I’m not so sure about artists and illustrators. If that’s your profession, I suggest you pay close attention to how AI-generated art matures, as it will affect those creative people much more than it will designers. As I said, I’m no expert here. And these AI Art Generators are evolving fast. So what I say today may change soon. Who knows? I also haven’t tried all the various platforms nor used the ones I have tried to their fullest potential. So some of what I say today may be wrong. If that’s the case, if you know something I don’t, please reach out to me at [email protected]. I would love to be educated more on the subject. First, a story. Before I begin my discussion on AI-Generated Artwork, I want to tell you a story that will help put my beliefs into perspective. I entered the three-year Graphic Design program at my local college in 1989. The first two years were spent learning and applying design principles to our projects. We learnt things like design history, colour theory, using grids, layout hierarchy, typography and more. And we were taught the different tools of the trade, most of which are no longer in use and are considered archaic by today’s standards. It wasn’t until our third year, once we were familiar and comfortable with what being a graphic designer was, that we were granted access to the computer lab. Computers were still new to the industry back then, and very few design agencies used them. When I started working at the print shop after graduation, the first two years of my employment were spent designing everything by hand before I convinced the owner to invest in Macintosh computers. I don’t remember what year it was, but during school, a few of my classmates and I made a trip to Toronto for a graphic design trade show. It was the largest show of its kind in Canada and the third largest in North America. All the big names were there, including Adobe, Quark, and Microsoft, to name a few. I remember overhearing a conversation between two design agency owners at a demonstration put on by Adobe. They were talking about the introduction of computers to the design industry. Both were concerned that computers would harm the design industry by minimizing what they considered a particular skill set, that of a graphic designer. To them, computers took the “Art” out of being a “Graphic Artist.” With today’s mindset, It’s kind of crazy to think that back then, design agency owners thought computers would harm our industry. You can easily argue that computers have made the industry better. Having lived through that period, I can tell you that even though computers didn’t harm our industry, they did change it. Drastically, in fact. QuarkXpress, Photoshop and Illustrator replaced the standard tools of the trade, such as wax machines, no-repro blu pencils and Letraset rub-on type. And I know a few designers who left the profession because they couldn’t grasp the use of computers. So computers were introduced, the industry evolved, and the graphic design industry persevered. Microsoft Publisher Fast forward a few years, and personal computers are becoming more popular, with Windows-based machines outselling Apple. And Microsoft released a program called Microsoft Publisher that introduced an affordable means for anyone with a computer to “design” their material. Quark and Adobe software costs thousands of dollars which weren’t feasible for most people. But Microsoft made Publisher affordable. And what do you think happened? The graphic design industry started to panic. With “design” software now available to the masses, designers would lose their jobs. But you know what? Microsoft Publisher was introduced, and some people changed their thinking about design, yet the graphic design industry persevered. WordPress. Around that same time, an innovation emerged called the World Wide Web. Businesses started embracing the idea of having a website—a way for people to find them over the internet. Computer programmers created the first websites. They were functional but lacked design aesthetics. And graphic designers worldwide took notice and realized an opportunity to apply their skills to something other than paper. Some learned to code, while others embraced WYSIWYG software, allowing them to build websites without coding. A whole new side of the design industry was created. And then WordPress arrived. This new platform allowed people to build websites using pre-built templates called Themes. The arrival of WordPress sent web designers into a panic. If people could build websites using a pre-built template, our design skills would no longer be needed. WordPress was going to kill the web design industry. But you know what? WordPress stuck around, designers evolved and changed their view of the platform, and the graphic design industry persevered. I’d say most web designers these days design using WordPress. 99 Designs. Fast forwards another few years, and 99designs is introduced to the world. For a small fee, clients could submit a design brief to the platform, and multiple designers would compete by submitting their designs and hoping the client chose theirs. The selected designer would win the contest and be paid for their work. The others received nothing. 99Designs was all the talk back then. It was an industry killer. Why would anyone pay hundreds, if not thousands, of dollars to a single graphic designer when they could pay a much smaller fee and have multiple designers compete for them? Many designers worldwide tried to offset this intruder by lowering their rates, hoping to lure clients back from the dark side. But you know what? Designers quickly learned that to attract clients, they needed to sell the value and the relationship of working with them, not just the design deliverables. Because the designers on 99Designs didn’t care about the client, they only cared about the subsequent contest they could enter. In fact, 99Designs helped weed out the most undesirable clients making it easier for the rest of us to grow. The graphic design industry persevered. Fiverr. Not long after that, Fiverr was launched, putting our industry into another tailspin. Whereas a design from 99Designs might cost $100 or more. Fiverr’s claim to fame was that all tasks were only $5. It didn’t matter if you need a logo, a poster, a web banner, or a booklet. Everything was $5. How was a graphic designer supposed to compete with that? The design industry was doomed. And yet, 12 years after its launch, Fiverr is still around. However, nowadays, people on the platform are charging much higher than $5, and graphic designers worldwide are still thriving despite the “competition” of Fiverr. The graphic design industry persevered. Adobe Creative Cloud In 2013 Adobe launched Creative Cloud, replacing their Creative Suite platforms. Whether you like the subscription model or not, there’s no arguing that Adobe changed the creative landscape when it introduced Creative Cloud. Software that had previously cost thousands of dollars to own was now available at an affordable monthly rate, making programs such as Adobe Photoshop, Illustrator and Indesign, the bread and butter of most people in the design industry, accessible to the masses. Designers were no longer a unique breed with our special tools. Adobe opened the floodgates. Now anyone who wanted to tinker with their programs could do so. This created a whole new breed of graphic designers who lacked formal education. Even kids as early as kindergarten started learning Photoshop. For all our education and skills, being a designer didn’t seem as prestigious as it once was. Clients would no longer need our expertise since anyone with a computer could be a “designer.” And the industry started to panic. But you know what? Giving people access to tools doesn’t make them an expert. Clients appreciate the years of dedication and knowledge we have when it comes to design. It shows in the work we produce. So even though these tools were available to everyone, the graphic design industry persevered. Canva. A couple of years later, Canva emerged. It was touted as yet another graphic design killer. Canva not only makes it easy to create beautifully designed materials, but you can use it for free if you don’t want to pay for their premium offerings. And there’s a lot you can do on the free plan. Whenever you see a social media or forum post where someone inquires about hiring a graphic designer, you will find at least one comment suggesting they do it themselves on Canva. Did Canva steal potential clients from designers? Yes, it did. But did it kill our industry? Far from it. I’ll argue that Canva made clients appreciate us more. I’ve had numerous people hire me after dabbling in Canva and realizing their creations lack that professional touch. So even Canva, the closest thing to a design industry killer, hasn’t made that much of a dent in our industry. We still persevere. BTW, Canva recently announced their own incorporated AI Art generator. There will always be new design industry killers. It seems like something new comes out every few years, making designers panic. Do these things affect some designers? I’m sure they do. Just like everything else, there will be some people affected. But none of these things have made an impact on our industry. Or at least not in the way the nay-sayers believed they would. You can almost argue that these things have made our industry better. Can you imagine what it would be like if computers were never introduced? Or WordPress? And I’m sure many freelancers couldn’t afford thousands of dollars for Adobe’s software if they hadn’t switched to a subscription model. This mentality dates back to Guttenburg’s invention of the printing press. I’m sure caligraphers of the time panicked that this new invention would ruin their industry. But graphic design perseveres. The only people it ruins are those unwilling to evolve with the times. Now back to AI-Generated Art. By this point, you probably know my stance on AI-Generated Art. This innovation may seem like an industry killer. But only if you allow it to affect you. I see Artificial Intelligence as another opportunity for our industry to evolve. It’s up to us to embrace these tools as just that, tools. I already see designers putting AI-Generators to good use. Katie, a Resourceful Designer community member, recently shared how she needed an abstract pattern for a background of a design she was creating. Instead of searching for a stock image or making one herself, she turned to AI. She told it what she wanted, and it produced something she could use. Katie also used it as inspiration for an annual report project. She asked it to produce a report cover design using blue and yellow triangles. It gave her a few options that she used as inspiration to create something herself. And these are just a couple of examples. As for creating full designs using AI, I think the technology is still a long way off. And no matter how good it gets, it will never be able to replicate the emotions we designers bring to a project or the empathy we feel towards our clients. I like to meet every client I work with. If I can’t meet them face to face, I at least want to get on a video call. I do this because I want to get to know them. I want to see their personality and understand how they act and think. Because these things will help influence my design decisions. No artificial intelligence can do that. At least, as far as I know. And that’s why AI will never replace a live graphic designer. And don’t forget relationships. How often have I stressed the importance of building relationships with your clients over the years? Not only does it help you understand your clients better, which allows you to design better things for them. But relationships build loyalty. It keeps clients coming back to you, regardless of your price. AI-Generated Art has limitations. At this point. I see too many limitations with AI-generated design to affect us as an industry. Since every piece of generated art is uniquely created, it’s tough to replicate should you need to. Say you’re working on a marketing campaign and need several images. You ask an AI-Generator to create an illustration of a rocket ship flying through space, and it produces something you like. But now you need a different image of the same rocket ship landing on the moon. And maybe another of it returning to Earth. Every time you enter a prompt in an AI Generator, it creates a unique image, so there’s no way to ask it to use the same rocket ship in future creations. The rocket ship will look different in each image. Even the style of art might look different. Plus, these prompts, the instructions you type into the generator telling it what to create, are very subjective. These two prompts “An elderly man is sitting on a park bench feeding pigeons.” “An old man is feeding pigeons in a part while sitting on a bench.” To you and me, they both mean the same thing. But to the AI, they could be vastly different. How does artificial intelligence interpret “elderly man” vs. “old man”? The smallest detail can drastically affect the output. Also, from what I can tell, It’s tough, if not impossible, to adjust an image. Say you like the AI-generated photo of a woman sitting on a chair with a cat on her lap. But you decide you want it to be a dog instead. None of the systems I tried would let you make that sort of change. The best I could do was change the word “cat” to “dog” and rerun my prompt, producing a new batch of images with different women and chairs. There was no way I was getting the same woman in the second set of images. Again, maybe this is possible, but I couldn’t see it. Conclusion All of this to say. Don’t panic. There are people out there leaning on both sides of the fence. Some say our industry is doomed, while others say we have nothing to fear. I’m just one voice. But I don’t think we have anything to worry about. And I have the history I just shared with you backing me up. Fiverr, Canva, WordPress, Creative Cloud. These “design industry killers” are now part of my design toolbox. Instead of taking work away from me, they allow me to do better work and do it more efficiently. I see AI-Generated Art as no different. I plan on embracing it and using it in any way I can. And don’t forget—no matter what new “things” come out. Clients will always appreciate what a good designer can do for them. You can be that designer.

Scan the news these days, and you’d be hard-pressed not to come across a story about price increases. The price of gas has gone up. Rents are increasing, and groceries are at an all-time high. It’s depressing, I know. But that’s the world we live in. And your business should be no different. At some point, you’ll have to raise your rates if you want to remain solvent. The one benefit of inflation is that people are getting used to price increases. So it won’t be as much of a shock when you announce you’re raising your rates. Be that as it may, you still want to do it the best way possible to soften the blow for your clients. So what’s the best way to announce a price increase to your clients? Let me share some methods with you, along with some points that will make the task easier for you and make your clients more receptive to the news. Signs you should increase your prices. Before I get to how to increase prices, here are four signs indicating it’s time for you to increase your rates. 1) Your operating costs are increasing. As the cost of subscriptions, software and other expenses go up. You need to raise your rates to offset the economy’s effect on your business. 2) You’re consistently busy. Suppose you have an abundance of projects that never seems to end. Or you find yourself turning down work because you don’t have time for it. Raising your rates can help you offset things and enable you to engage the help of subcontractors to ease the burden. 3) You’re prices are too low. Some clients won’t take you seriously if your prices are too low. If you want to attract a higher level of clientele, you need to raise your rates. 4) You’ve increased your value. Over time, you’ll gain experience and knowledge. As the value you offer increases, so should your prices. So now that you’ve deiced to raise your rates. Here’s how to inform your clients of the price increase. Keep it short. Announcing a price increase is a serious matter, and you want to ensure your clients take notice. Keep it short and to the point, if you tell your clients via email. There’s no reason to include any fluff or to go into the philosophy behind the price increase. If possible, announce the increase alongside more pleasant news, such as new or improved services you’re offering. It will help soften the blow. And make sure you give the clients a way to contact you should they want to discuss your new rates. Tell only affected clients. Nobody likes to hear about price increases, even if they don’t affect you directly. You may not be in the market for a new car, but hearing about rising automobile prices still leaves a bad taste in your mouth and may even affect your perception of the various auto manufacturers. Don’t give your clients a reason to think negatively about you. If you’re increasing the price of a business startup package you offer, there’s no reason to notify already established businesses because it doesn’t affect them. Suppose the price of your website hosting and maintenance is going up. Notify the clients already paying for your plan. There’s no reason for you to tell clients whose websites you are not maintaining since it doesn’t affect them. If you’re raising your hourly rate, only notify those clients you charge by the hour. And there’s no reason to notify clients of a price increase if you’re not currently working on a project for them. They’ll find out the next time you give them a quote. Only notify affected clients of these price increases. And if this means advising different clients about price increases for various services, so be it. Send out one letter to your web maintenance clients. Another note to your retainer clients. Another to your hourly rate clients, and so forth. Ensure your clients are notified only about the price increases affecting them. Don’t give your clients a reason to think negatively about you if your price increase doesn’t affect them. Give clients enough of a warning. The more time you give a client to accept and adjust to new prices, the better. Clients will resent a sudden price increase far more than a price increase that will occur in the future. The more time they’re given to think about it, the easier it will be for them to accept the increase. Don’t forget some clients may require time to adjust their budgets. More prominent companies may need approval from higher up the corporate ladder. The idea is to give clients time to come to terms with your higher rates. And if you’re worried about losing clients due to a price increase, remember that it’s much easier for them to pay your higher rates than finding someone new to deal with. The chances of losing clients are slim. But should it happen, the increased revenue you’ll now receive from your other clients should make up for it. Giving enough warning also allows clients to place new orders before your prices go up. Don’t make excuses or apologize for a price increase. Notifying your clients of a price increase is not the time to sugarcoat things. Be confident and direct, and inform them plainly that your rates are increasing. Be as straightforward as possible. Say your prices are increasing. Don’t say you’re adjusting your prices or bringing them in line with your services. This will only confuse your clients. They all know what an increase means. Do be empathetic with them. Tell your clients you appreciate their business. Thank them, and let them know it’s because of them you’ve been able to grow. Show your clients that your appreciation for them goes beyond the money they spend with you. Justify your price increase. Justifying the reason behind your price increase gives the client something to understand and relate to. It shows your clients that your decision to raise prices isn’t only to increase your revenue. They’ll appreciate your transparency and will be more open to the change. Explain in your own words why you’re raising your rates. Don’t use jargon or corporate speak. Be specific without going into too much detail. Have you increased or improved the services you offer? Have you undergone any new training or acquired new equipment or software that will improve overall results? Have your existing tools increased costs, causing you to raise yours? Explain the increase in a way that highlights the value to your client and ties the price increase to the benefits they’ll receive by continuing to work with you. After all, if they now have to pay you more, it would be nice for them to know why your rates have gone up. Remind clients of your value. Your clients initially chose to work with you for a reason. Now’s a good time to remind them of that decision and what they can expect from you. You may want to offer your clients a deal as an added value to accompany your price increase. You could offer them more deliverables along with the increase. Such as adding social media banners to your business startup package or free domain registration with your website maintenance plan. For example, you could offer a free month of your website maintenance plan. Your prices are increasing for everyone on your maintenance plan. But as a long-time valued client, you can offer them the first month for free. Small incentives will soften the blow associated with the increased expense. Ensure your clients feel appreciated. First off, personalize your email. Don’t write one email to send to all clients. Personalize your message by referencing the client and the work you do for them. Explain the value the client is getting, not the pain points you and your business are experiencing. Higher prices should either mean better value for them. Or give you the ability to maintain the same high quality they’ve come to expect from you. You could even offer them a deal to lock in current prices for a fixed period. Prices are going up next month, but you can lock in the current price for the next six months if you pay in advance. Whenever possible, inform your clients of a price increase in person or over the phone. They’ll appreciate the personal dedication and feel better about paying the new rate. Keep your clients happy while notifying them of a price increase. You’ve worked hard to be where you are today. And you deserve to be financially compensated for what you do. You’re only doing yourself a disservice if you don’t raise your rates. Announcing a price increase is never fun. But following the tips I provided should make it easier to communicate the change to your clients and ease the transition for them. Get what you deserve. You’re worth it.

One of the perks of running your own design business is the freedom it provides. You have nobody to answer to but yourself. Ok, sure, there are the clients. You do have to answer to them, to a degree. But it’s your business, so you can dictate how you respond to them. If you don’t want to work Friday afternoons, you can take them off. Nobody is stopping you if you want to try a new design technique or different software. And you get to decide how much you charge for your services and can change your rate any time you like. The freedom of working for yourself is one of, if not the main reason people choose the life of, and I’m going to say it, even though I disagree with the term, the life of a freelancer. It felt dirty just writing that. Want to know why? Listen to episode 17 of the podcast titled “Being a Freelance Graphic Designer Could Hurt Your Business.” It will make you rethink calling yourself a freelancer. But where was I? Ah, yes, the freedom of running your own design business. For many of us, it’s the ultimate dream. I will never work for an employer again. And I know many who feel the same. But, just because you’re working for yourself, running your own business, doesn’t mean you’ve made it. I hate to burst your bubble, but the purpose of every business is to grow. A business that doesn’t grow will eventually fail. Many business studies have proven this. And your business will never grow to its full potential because of one thing holding it back. And that one thing is you. Yes, without you, there wouldn’t be a business. However, you are also one of your business’s most significant liabilities. How can that be? It’s because of your limitations. Your limitations may include skills you lack. It may be a lack of time, the time to do things or learn things. Your knowledge may be limiting you. You can’t expect to know everything. Or it could be any number of things. Don’t feel bad. I’m not singling you out. Everyone has limitations. What will help your business grow is knowing your limitations and finding a way to overcome them. And one of the best ways for business owners to overcome their limitations is by working with people who offset those limitations. In other words. Your business will grow when you learn to outsource and hire subcontractors to do what you can’t or shouldn’t do. I know this may seem like a foreign concept. The whole point of going at it alone is just that, to be alone. But being alone will only get you so far. You need a team if you want to grow beyond your limited capabilities. I speak from experience. I ran my design business for several years, all by myself. In my mind, it was my business. Therefore I had to do everything myself. My clients were hiring me, after all. I didn’t take on the project if a client asked for something I couldn’t do. I was limiting my growth. I once turned down a $50,000 website project because I wasn’t confident in my skills with PHP and MySQL. I kick myself to this day for that one. But I couldn’t do it, so I said no. And I kept at it, Trudging away, taking on only the projects I could do and passing on the ones I couldn’t. At the time, I was making decent money and thought I was doing well. But my business wasn’t growing. Year after year, my income was pretty much the same. It wasn’t going up as needed for growth. I had reached what I like to call now, my solo limit. I could only take my business so far on my own. I didn’t know it then, but I was holding my business back. It wasn’t until I started reading more business books and listening to business-related podcasts that I realized that most successful entrepreneurs don’t work alone. They have a team that works with them to accomplish their business goals and help them grow. If I wanted my business to grow, I would have to build a team. Now I didn’t jump in with both feet and hire a bunch of people. I took it slow. The first job I outsourced was when I ran into an issue with a client’s e-commerce website. I wasn’t sure how to handle the problem. Given enough time, I could probably fix it, but I had no idea where to start or how long it would take. Instead of spending hours researching and troubleshooting it myself. I hired a sub-contractor online who was an expert in that e-commerce platform and paid them to fix it for me. It cost me $100 for what I’m sure would have taken me an entire day’s work to accomplish, if not more. Plus, I could charge my client a premium fee for the fix and profit from it. That’s the case with most contractors. Sure, you have to pay them, but you mark up that expense and make a profit when you charge your client. So there’s no downside to paying a contractor. That was my first experience in hiring a sub-contractor. And it was such a good experience that I started looking for other ways outsourcing to subcontractors could help me. Fast forward several years, and now I have an expanded team of contractors I can turn to for all sorts of situations. And through them, I’ve almost tripled my income compared to my pre-outsourcing days. I removed myself as a liability to my business by hiring people to help me. Building your outsourcing team. To clarify, I’m not referring to employees when I say hire. I’ve never had an employee, so I can’t help you with that. I’m talking about hiring subcontractors. These are people you outsource work to on an as-needed basis. When a situation arises where you require help, you hire someone for the task. You’ll work with some contractors regularly, and some you’ll only work with once or twice. You should constantly look for people to add to your team. When you meet or hear of someone with a particular skill, file away that information for when you need it. This team you’re forming is just for you. You don’t even have to tell the people on your team that they’re part of it. They’ll find out when you hire them. All you’re doing is building a personal database of people whose skills may be helpful someday. That’s your outsourcing team. What subcontractors can you hire? So what kind of subcontractors can you hire for your business? The possibilities are endless, but here’s a short list of the more common people designers outsource to. Photographers Hiring a photographer, instead of relying on the client to provide photos, allows you to control and get the exact images you need for your design. To learn more about dealing with photographers, listen to episode 3 of the podcast, where I talk with Brett Gillmore, an award-winning commercial photographer in Calgary, Alberta, here in Canada. Illustrators For those of us lacking in this particular talent, hiring someone is the only way to include custom illustration work in your designs. Even if you’re an accomplished illustrator, you may need someone with an illustration style or technique outside your comfort zone. I have several illustrators on my outsourcing team for this very reason. One specializes in caricatures, another in technical drawings, another is good at watercolours, and another is good with markers. I have people with different illustration styles, such as Japanese manga, vintage looks, and modern cubism. I even have one who makes people look like the Simpsons characters. The idea is to know as many illustrators as possible should I need their skills. Copywriters Unless you have a degree in journalism or another writing discipline,  you should consider working with copywriters whenever possible. Copywriters do with words what we designers do with pixels. They turn simple sentences into compelling messages. When designers and copywriters work together, it creates magic. And that magic allows you to charge much more for your services. Including a copywriter on a website design project can increase its value from $5,000 to $10,000. Clients who understand the importance of a good copywriter are more than willing to pay a premium price for them. Web Developers/Coders Websites are versatile, and the ecosystem is ever-expanding, so it’s understandable that one web designer can’t do everything. Outsourcing parts or even entire projects to web developers allows you to offer much more to your clients. In most cases, you hire a developer to do things you don’t know how to do. But there are also times when you may want to hire a developer to help speed things up if you believe they can complete a task more efficiently than you can. In most cases, it’s more beneficial to pay a sub-contractor for three hours of work than it is for you to spend six hours doing the same task. And while the sub-contractor tackles whatever task you give him, your time is freed up to work on other things. So even though you’re paying for the subcontractor’s services, you’re making more money than if I didn’t hire them since you can charge the client for their time while you’re making money doing something else during that same time. It’s almost like double charging. Outsourcing possibilities are endless. I can go on and on with people you can hire. Some people specialize in SEO, Social Media, Online Advertising, Sales Funnels, Building Email Lists, Translators, etc. Sometimes you outsource to someone for something you don’t want to do. Such as removing the background on over 300 product photos for a catalogue. I’d rather pay someone to do this than sludge through it myself. Every one of these people can help grow your design business. What to look for in a subcontractor. When looking for someone to outsource work to, you want to find someone with the skills you seek that are reliable, trustworthy and easy to deal with. In my limited experience, you are better off finding multiple subcontractors who each excel in a particular skill than finding one person with a general knowledge of various skills. Someone with a specialized skillset may charge more, but their expertise is worth it. You are better off paying a bit more for someone specializing in a specific area. Where to find subcontractors. There are many places where you can find subcontractors to outsource your projects. However, the best place, in my opinion, is through your existing network. It’s much easier to work with someone you already have a relationship with or with a subcontractor vouched for by someone you know. The subcontractor that helps me with website projects is someone I met through the Resourceful Designer Community. One of the illustrators I’ve used over the years is someone I went to school with. Another developer I’ve used was recommended by a designer I know. When my first copywriter took a job that prevented her from doing side work, she recommended a fellow copywriter I could hire. These types of hires are always the most lucrative in my experience. But if your network doesn’t have the people you need, there are plenty of places online you can turn to for outsourcing help. My favourite places to find subcontractors are Upwork.com, toptal.com, freelancer.com and fiverr.com. These platforms often offer you two options when hiring subcontractors. You can either post a job posting that lists the position or skill you’re looking for, along with how much you’re willing to pay and let those interested apply. Or you can search these platforms for people with the talent you’re looking for and reach out to them individually to see if they’re interested in taking on your project. I’ve had success with both methods. However, I prefer to approach them myself. Considerations when outsourcing to a subcontractor. Some things to consider when hiring a subcontractor are where they’re located, their familiarity with the language you speak and, of course, price. Time Zones. These online outsourcing portals connect people from around the world. It’s not unheard of if the perfect person for your project lives on the other side of the globe. You must consider if time zones are an issue. Are you ok working with someone who is going to bed as you start your day? In most cases, it probably won’t be a problem. However, if deadlines are pressing, knowing your contractor won’t see your instructions for 10-12 hours may be a problem. If that’s the case, you may want to refine your search to people geographically closer to where you are located. Most platforms allow you to do this. Language Barriers. Be wary of language barriers when hiring someone to outsource to. Understanding a language and being fluent in it are two different things. You don’t want issues because of a misunderstanding in communication. Some online platforms will indicate what languages a subcontractor is fluent in. Keep that in mind when hiring. Rates and Price. Rates and prices on these platforms vary significantly. Due to the various living costs worldwide, contractors charge different fees for their services. Typically, you’ll pay higher for a subcontractor in North America than someone in an Asian country. Is it worth paying more to work with someone in a closer time zone who speaks your native language? Only you can decide. You must consider all these things when hiring someone. Where they are located, their comfort level with your language, and the rate they charge for their services. Weigh each of these and choose the perfect subcontractor for you. Build your outsourcing team. There is so much more when it comes to hiring a subcontractor. Entire books are dedicated to the subject. But I hope my little scratch of the surface gives you an idea of how and what to look for when outsourcing and expanding your team. I know it’s in our nature to do everything ourselves. It’s tough to relinquish control. But I want you to remember something. Clients don’t hire you to do a job. They hire you to get a job done. And sometimes, the most efficient, practical and cost-saving way to get a job done is to outsource it to someone who can help you. Your clients will appreciate your ingenuity. So the next time you are unsure how to handle a task or find yourself with too much to do and too little time to do it. Or maybe you don’t feel like doing a particular job yourself. Remember that you are not alone. There’s a world of people ready to join your team and help you grow your design business. Don’t be the liability that holds you back from growth. Learn how to outsource.

This is a throwback episode, replaying episode 11, Pricing Strategies For Your Graphic Design Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode11

This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client. You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore you must keep as many clients as you can. For the first few years of my design business, I had less than a dozen clients, and less than a handful of those clients kept me busy on an ongoing basis. According to Invesp, the probability of existing clients giving you work in the future is 60-70%, while the likelihood of getting work from new clients is 5-20%. So it’s easy to see why client retention is so necessary. Clients know a talented graphic or web designer when they find one. But it takes more than being an excellent designer to keep them returning. I’ve said this many times on the podcast before. Clients prefer to work with a good designer they like rather than an amazing designer they don’t like. The best way to keep your clients happy and coming back is to ensure they like you. And you do that by providing excellent service and building relationships with them. It’s best to do everything possible to ensure your clients feel valued, appreciated, and satisfied with your services. Here are nine tips for doing just that and keeping your clients returning. And you’ll notice repetition as I go through them, as many of these tips play off each other. Here are nine ways to make clients love working with you again and again. 1) Be Proactive Make sure your clients understand what they should expect from working with you. Be proactive and set expectations upfront, so there aren’t any surprises down the road. Being proactive shows your professionalism and positions you as a leader instead of an order-taker. Clients will appreciate this and quickly learn to trust you. Think about the entire relationship—you’re trying to land a client, not just a design project. And if you can change your mentality and think of them as partners instead of clients, you’ll find the relationship even easier to build. Don’t fall into the trap of viewing client projects as transactional, one-off projects. Instead, think of them as long-term relationships. Being proactive may also mean learning about your client and their industry. Do some homework and learn a little about them and their industry before meeting with them. Clients will appreciate your effort and are more likely to trust you with their project. Don’t forget to keep in touch after the current project ends, as I discussed a couple of weeks ago in episode 303 about following up with dormant clients. If you do a good job setting expectations at the start, many clients will return to you for future projects. 2) Be Honest It’s easy to tell clients what they want to hear, but delivering on those promises is much more challenging. A good designer is honest with clients about their limitations and how they plan to work within those constraints. It’s ok to tell a client you don’t know something. It’s even better to show the client how you’ll overcome those shortcomings. A good designer should be reliable enough to stick to their commitments. However, If you encounter any issues or setbacks during a project, be honest and let the client know. Clients want to work with someone they can trust and who will be truthful with them. If you are not honest with your clients, they will not return. So be honest with them from the start. This means being upfront about your prices, services, policies, limitations and timelines. You should also be honest about any problems or concerns your clients may have. If you are honest with your clients, they will appreciate it and will be more likely to come back to you. After all, honesty is the best policy for running a successful business. 3) Be Timely If you’re a freelancer, you know how important it is to be timely. Deadlines are critical; you will not get repeat clients if you’re not meeting them. That’s why ensuring you’re always meeting your deadlines is vital. If you’re consistently meeting your deadlines, then clients will take notice. They’ll see that you’re reliable and that they can count on you to get the job done. This will keep them coming back to you time after time. So if you want to keep your clients happy (and keep them coming back), ensure you’re always meeting your deadlines. It’s the best way to ensure their satisfaction and ensure that they keep coming back for more of your great work. 4) Be Flexible You need to be flexible with clients. If you’re unwilling to adapt to their needs, you will lose them as a client. Yes, It’s your business, and you set the ground rules for how clients deal with you. That’s part of being a professional. But it’s not worth holding your ground if it means possibly losing a good client. For example, if a client insists on using their project management software instead of yours, or the deal is off, you must decide if this is something worth taking a stand on or if you can be flexible to appease the client. In today’s ever-changing world, designers must adapt to their client’s needs, or they will quickly become outdated. Clients hire you for your expertise, but they expect input as well. If their contributions fall on deaf ears, they won’t enjoy working with you. And you know the outcome when that happens. After all, you aren’t as experienced in their field as they are. Learn from your clients by talking and listening to them. Being flexible and adaptable shows that you are a business willing to change and eager to meet your client’s needs. This is key to keeping your clients happy and returning for more. 5) Be Organized For clients to keep coming back, you must be organized. It’s easy to lose track of things when you work alone, but if you want to be successful, you must be organized. Here are a few tips to help you stay organized: Make a list of everything you need to do so nothing gets overlooked, and tackle one task at a time. Invest in a good physical or software planner to keep track of projects, tasks, deadlines, appointments, and other important dates. All your important dates and times should be viewable in one location. Keep your work area clean and clutter-free. It will help you focus and be more productive. I often struggle with this, even though a clean desk allows me to work better. Take breaks throughout the day to clear your head and relax. This will prevent burnout and help you stay fresh. Delegate tasks whenever possible, so you don’t feel overwhelmed. The more organized you are, the more professional you’ll appear to your clients, which will keep them coming back. 6) Be Professional I’ve already mentioned being professional several times so far. Maybe I should have moved this one closer to the top. As a business professional, and that’s precisely what you are, you always want to ensure that you put your best foot forward. This means dressing appropriately and acting professionally at all times. If you are unsure what attire is appropriate, err on the side of caution and choose something more conservative. Remember that first impressions are important, so take the time to present yourself in the best light possible. In addition to dressing and acting the part, it is also essential that you provide a high level of service to your clients. This means being responsive to their needs, meeting deadlines, and following through on promises. If you consistently provide a positive experience for your clients, they will be more likely to come back to you. Lastly, be careful with jargon. Using industry words may make you feel more professional, but it could alienate your clients and create misunderstandings that may create a wedge between you. Dropping jargon allows you to communicate clearly and effectively with your clients by putting you on the same page. 7) Be Reliable Clients will come back again and again because they trust you. They know you won’t let them down. And they know you’ll deliver quality work on time. If you want your clients to keep coming back, they must know they can count on you. Whether it’s showing up on time for appointments or completing the work you promised, being reliable is key to maintaining a good relationship with your clients. When your clients trust that you will do what you say, they are more likely to continue working with you. 8) Be Trustworthy One of the most important traits you can possess as a business owner is a trustworthiness. If your clients don’t trust you, they won’t come back. It’s as simple as that. Here are a few ways to make sure you stay trustworthy in their eyes: Always be upfront about costs and fees. Don’t try to hide anything from your clients – they’ll appreciate your honesty, which will build trust between you. Follow through on your promises. If you tell your client you’re going to do something, make sure you do it! This will show them that they can rely on you and trust what you say. Be transparent in your dealings. This means being honest about the quality of your products or services and providing accurate information about pricing and availability. Additionally, you should be clear about any deadlines or expectations for your clients. Being transparent in your dealings with clients will build trust and goodwill that will keep them returning. 9) Be Responsive When it comes to keeping clients, responsiveness is critical. If you want returning clients, you must be responsive to their needs. This means being available when they need you, within reason, of course, and being able to address their concerns promptly. You need to adapt to changing circumstances and respond quickly to new ideas. You should be willing to adjust your habits and designs as required. Please take advantage of your client’s feedback and learn from their opinions. This will help you hone in on the areas that matter to them. Being responsive shows your clients that you value their business and are invested in their success. It builds trust and rapport, which are essential for any lasting business relationship. So if you want to keep your clients coming back, ensure you are always responsive to their needs. It might take some extra effort, but it will be worth it in the long run. Turning new clients into recurring clients shouldn’t be complicated. Keeping clients coming back, again and again doesn’t have to be complicated. Remember, clients, don’t want to look for another designer. It’s as much trouble for them as finding new clients is for you. They’re hoping you’re “the one” they can stick with for the long haul. So it’s up to you to become that person. By following these nine simple tips, you’ll create long-lasting relationships that will benefit you and your clients by providing them with excellent customer service, going the extra mile, and making them feel special. And you can ensure that your clients will be happy, satisfied, and loyal to you and your design business for years to come.

Google. Very few brands have transitioned beyond their original intent. But Google is one of them. What started in 1998 as a small company launched by two Stanford U students to promote their new search engine has grown to become one of the world’s largest conglomerates. Not only that, but the name Google has evolved to become a noun, an adjective and a verb. Don’t believe me? Google it for yourself. And even though Google now offers a wide gambit of technological solutions to improve people’s life. At their core remains the search engine. Did you know that there are over two trillion Google searches every year? It’s hard to fathom how big two trillion is, so let me put it in perspective. There are over 5 billion searches on Google every day. That’s 228 million every hour, almost 4 million searches every minute. That’s a lot of searching. With an entire planet using them to satisfy their curious minds, Google must ensure its platform is easy to use. Easy enough for young children and seniors alike. You type in what you’re looking for in the search bar, and Google provides you with possible answers. It’s that easy. Of course, Google’s results aren’t always what you’re looking for. But they make it very easy to try again with another search. But what if I told you some simple tricks could help you get better results on the first try? Here are 16 search hacks to help you find things faster on Google. 1) Use quotation marks (“”) in your search. Enclosing your search term in quotation marks will return results with that exact phrase. For example, searching for “How to start a graphic design business” will only show results with those words in that exact order. Using quotation marks in your search makes it easy to find precisely what you’re looking for. NOTE: Using double quotations (“““") tells Google what’s inside them MUST be in the search results. 2) Use a minus sign (-) to exclude words from your search. If your search produced nonrelevant results, try eliminating words by placing a minus sign in front of them. For example, if you want to know the top speed of a Jaguar, the cat, not the car. You could search for “jaguar speed -car” This will eliminate searches about the jaguar motor vehicle. 3) Use Site: only to show results from a specific website. Not every website has a search bar. But that doesn’t matter if you know Google’s site search function. Adding Site: followed by the website you want to search, along with your search term, will return results only from that website. For example, to find out how many computers you can install Photoshop on, you could search for “Site:adobe.com how many computers can I install Photoshop on?” The results will only give you answer from the Adobe website. 4) Use an Asterisk (*) as a wildcard in your search. An Asterisk is a star-looking character you get by pressing Shift-8 on your keyboard (*). Replace a word in your search with an Asterisk to see results with multiple possibilities. For example, if you’re planning a trip to Disney land. Searching for “best * at Disney Land” will return results for the best food at Disney Land, the best rides at Disney Land, the best hotels at Disney Land, the best shows at Disney Land, etc. You get the idea. The Asterisk is very useful when combined with the Site: operator. For example, if you want to find results only from government websites, include site:*.gov in your search string, and you’ll only get results from websites with a .gov extension. 5) use OR or AND in all-caps to find multiple results. Using OR or AND returns results from both sides of the operator. OR can be used to find multiple results. For example, you could search for “Christmas decorating ideas in blue OR Green.” You’ll get results showing blue ideas and results showing green ideas. AND can be similarly used to combine results. Searching for “Christmas decorating ideas in blue AND green” will show you results with ideas that combine blue and green. 6) Use Intitle: to find results from a web page’s title. The Intitle: operator can be very useful in narrowing down your searches by only displaying results that include your search term in the web page’s title. For example, if you search for intitle: “communicating with your design clients,” Google will show you two results. Episode 284 of the Resourceful Designer podcast on https://resourcefuldesigner.com and the same podcast episode on YouTube. That’s because no other web page in Google index has “communicating with your design clients” in the title. Intitle: is very useful for finding relevant pages specific to your search and not just mentioning your search term somewhere in the body. 7) Use Allinurl: to find results from a web page’s URL. The Allinurl: operator is similar to the Intitle: operator, except this time, the search term is in the URL of the website instead of the title. For example, typing “Allinurl: Resourceful Designer niche” will return every web page containing the words Resourceful Designer and niche in the URL. 8) Use Filetype: to find specific files. This is one of my favourite Google hacks. Using Filetype: lets you find specific file types such as .doc, .png or .pdf. Say you want to find a user manual for something you bought second-hand, such as a treadmill. Searching for the treadmill’s brand name and model number and including Filetype:pdf in your search query will show you results of PFD files of your treadmill’s user manual. This is one of my favourite Google Hacks. I use it all the time to get vector logos from companies in combination with the site: operator I mentioned earlier. For example, say I’m designing a poster for a local event, and I need to include sponsor logos on it. Contacting each sponsor to find a vector version of their logo can be tedious. But if they’re a well-established company, you can sometimes search their website for pdf files and extract the vector logo yourself. Just search for site:[the company’s website] Filetype:pdf. This will show you a list of all the PDFs on that company’s website. It’s then easy to look through them and find one that has a logo you can extract. Filetype: has saved me countless hours over the years. 9) Use Related: to find similar websites. I find this one useful when doing research. By typing related: and entering a website URL, Google will show you websites it thinks are similar to the one you entered. For example, searching for related:shutterstock.com will show you websites Google believes are similar to Shutterstock. 10) Use Cache: to see a website’s cached version. Cache: is helpful if the website you are trying to visit is down. Or if you want to buy a domain and see how it was used before. I used this recently after an Instagram ad and purchasing something from the resulting website. The item I received wasn’t at all as described in the ad. And when I went back to the website, it was gone. Luckily, I found a cached version of the site using Cache: and the site’s domain name and managed to find their contact information. After several back and forths, they agreed to return my money. 11) Use Link: to find pages that link to another page. This one is useful if you are interested in website backlinks and where they originate. Enter Link: followed by a URL; the search results will show you all the sites that link to that page. This is an excellent way of finding out who links to your website or a competitor’s website. 12) Use the Plus Sign (+) to include specific websites or terms in your search results. You can use the Plus sign (+)similarly to the Site: operator. Searching niche+resourceful designer will show results containing both niche and Resourceful Designer. You can also use it as a quick way to narrow down a search. For example, you can search for “famous quote+Henry Ford,” and you’ll get results containing quotes from Henry Ford. 13) Us a Tilde (~) to find approximate words. The tilde is the wave-like line usually found on your keyboard’s key to the left of the number 1. Press Shift to type it. Tilde is helpful if you are unsure of the spelling word’s spelling or if there are multiple spellings of a word. For example, since I’m in Canada, I spell the word colour with a “u.” But while searching for a new printer, I would get the best results by typing “best ~colour printer.” This way, I’ll get results showing the best COLOR printers and COLOUR printers. 14) Use brackets () in your search to isolate parts of your search string. Brackets allow you to combine multiple methods I’ve shared above in a single search string. Similar to a math problem, such as (2+3) x 2 = 10, where you solve what’s in the brackets first and then the rest of the equation, adding brackets to your search string can help focus your search. Here’s an example of a search combining multiple methods and using brackets to separate them. Site:aiga.org (conference OR workshop) AND (Photoshop OR Illustrator) 15) Search a range of numbers using two dots (..) If you want only to see results between a range of numbers, use two dots between the numbers. For example, typing “who won the Super Bowl 1996..1999” will show results containing the Super Bowl winners from 1996, 1997, 1998 and 1999. 16) Use @ to find something on social media If you’re searching for something and only want results from social media, include @ and the social media platform. For example, “Taylor Swift @twitter” will return results containing “Taylor Swift” found on Twitter. Google can do so much more. There you have it, 16 hacks to improve your Google searching and help you find things faster. And that’s only scratching the surface. Google has so many other uses as well. Need to figure out a math problem? Type it into Google search. Need to do a quick conversation from Fahrenheit to Celcius or miles to kilometres or convert anything else? Type it into Google search. Need to know how much your money is worth elsewhere? Do a quick currency conversion in Google search. Are you planning a trip? Search [City Name] to [City Name] to get flight costs from multiple airlines. Need to know what time it is anywhere in the world? Type “Time in [city]” to find out. Don’t know what a word means, type define before the word to learn its definition. You can also type etymology before a word to find its origins. Google can also be used to translate languages, get stock prices, find weather forecasts, and so much more. It is a wonderful tool. And I hope that after reading this, you’re now more proficient in using it.

Episode Sponsor: StickerMule How often do you follow up with dormant clients? I’m not talking dormant like they haven’t replied to an email in a few days. However, following up is always a good idea when you don’t receive an expected reply. I’m talking about following up with dormant clients months or even years after you’ve completed whatever project you did for them. In episode 72 of Resourceful Designer, I discussed getting new work from existing clients. It’s proven that getting new work from existing clients is much easier than landing new clients. After all, you don’t have to worry about the awkward introductory phase since you already know each other. You have a proven track record, so you and your client know what to expect. And yet, even though it’s much easier to get new work from existing clients. Many designers don’t actively seek out that work. Why is that? You may be thinking to yourself. “I don’t want to bother them. The clients know me. If they have more work for me, they’ll contact me.” But that’s not always the case. I’m not saying they won’t contact you when they have more work. They probably will. The problem is clients don’t always realize they have work for you. What? What are you talking about, Mark? No, it’s true. It’s a case of “out of sight, out of mind.” Your dormant client isn’t thinking about you; therefore, they aren’t thinking of the work they could be sending you. I want to run an experiment with you right now. Last week I went to the dentist for a routine checkup. I’m happy to say they found nothing wrong with my teeth. I take dental hygiene seriously, so I scheduled a new appointment for a cleaning in 9 months. Now, let me ask you this. Did you think about your dentist and your next appointment? Chances are you did. Maybe you thought about an upcoming appointment. Or perhaps it made you think you should make an appointment if you don’t already have one. Regardless, I’m pretty sure, even if only briefly, you thought about your teeth. Why is that? It’s because of triggers. Triggers. Triggers, the verb, not the thing you squeeze to fire a gun, are something that can connect one event to another. The mention of my dental appointment triggered your thoughts about your dental hygiene. If I say I recently changed the tires on my car because they had worn-out threads. You probably just started wondering about the tires on your vehicle. If I say, I have no idea what I’m having for dinner tonight. Now you’re probably thinking about your next meal. All of these are because of triggers. Our day is full of them. Most of the time, you don’t even realize they’re there. But triggers influence you in many ways. Triggers are often the correlation between one thing and another. Triggers and Dormant Clients. That brings me back to following up with dormant clients. Remember when I said the problem is clients don’t always realize they have work for you? It’s because they don’t have anything with which to correlate that work. And that’s very easy to fix. Just like me mentioning my dentist made you think of your dentist. Reconnecting with a client can trigger them to find new work for you. Remember, “out of sight, out of mind?” When the client isn’t thinking of you, they’re not thinking of projects you can do for them. The solution is to get them to think of you. You can do that by following up. Triggers in action. Resourceful Designer Community members are beta testing a weekly accountability group where we share long-term and short-term goals. We meet once per week for 10-15 minutes. Each person shares one thing they want to accomplish before our next meeting. This goal could be small, like adding a new case study to their website, creating social media posts, or getting organized for a presentation. The object is to share something to which you want to be held accountable. Because the following week, you have to share whether or not you completed that goal. My goal two weeks ago was to reach out and reconnect with four dormant clients. I ended up emailing six long-standing clients. Their dormancy ranged from six months to a couple of years since the last project I did for them. When I sent my email, I didn’t ask them if they had any work for me. Instead, I asked them how they were doing, and in a couple of cases, I wondered if they were happy with the last project I did for them. Over the following few days, three of these dormant clients replied with new design projects for me. One wanted an update on a flyer I created for them a few years ago. Another asked me to refresh their website with updated text and photos. The third wants to meet next week to discuss a new project. All three thanked me for reaching out and said they wouldn’t have thought of these projects if I had not sent them my email. But my message triggered an interest in these projects. Of the other three clients, two thanked me for reaching out and asked me to contact them in January at the beginning of their new fiscal year. And the last one said times were tough, and business wasn’t going well. But that he appreciated me checking in. So, six emails, three new projects and possibly two others in the new year. Not a bad return for the few minutes I spend composing six emails. And it was all because of triggers. Receiving an email from me triggered something that made them realize there was work they could give me. Funny how that works. How do you follow up? As I said, when I reached out to these clients, I didn’t ask them if they had any work for me. I made the email about them. Not about me. For one client, I asked how the website I designed worked out for them. Was it bringing in the business they hoped? They’re very pleased with the site and happy I reached out. They asked me to make some changes to the site. One of the clients is a retail outlet affected by the pandemic. I asked them how things were going now. He said things are finally picking up. He’s the one that wants to meet with me next week. Another is a local membership association. I hadn’t talked to them in almost two years, so I inquired how the pandemic had affected them. They’re the ones that want me to update their flyer. Clients appreciate it when you think about them. If you email them asking if they have work for you, they’ll see right through that. It sounds pleading. But if you make your message about them without asking for anything in return. They’ll genuinely appreciate the thought behind it. That’s how you build relationships. And we all know those client relationships are essential in our business. That’s how you get more work from dormant clients. It doesn’t matter if it’s been a couple of months or a few years. Reach out to old clients and ask them how they’re doing. Show them you care. You might get some work out of it. Triggers. It’s funny how they work. Now go and make that dental appointment.

Here’s some valuable advice to help make you a more productive graphic or web designer. Stop wasting time on time management. I’ve been in the graphic design space for over 30 years. I’ve been running my own home-based design business since 2005. And I’ve been publishing the Resourceful Designer podcast since 2015. In all that time, I’ve had the opportunity to talk to many designers. Be it graphic designers, web designers, UI and UX Designers. I’ve spoken with generalists and specialists, such as those focusing on specific niches. I’ve talked to design strategists, consultants, directors, and even design influencers. Two answers come out on top whenever asked what their biggest struggle is. Finding new clients. And Time Management. It’s that latter one I want to talk to you about today. What is Time Management? According to dictionary.com, time management is the analysis of how working hours are spent and the prioritization of tasks to maximize personal efficiency in the workplace. Sounds simple enough. You analyze how you spend your time and then prioritize what you need to do to maximize efficiency. But if time management is that simple, why do so many people struggle with it? I mean, if time management were so easy, there wouldn’t be thousands of different “solutions” addressing it. A search on Amazon returns over 70,000 books covering the subject. YouTube has over half a million videos on Time Management. And Google has over 80 million search results. Time Management is such a popular topic because EVERYONE has problems with it. Let me share a revelation with you today. Time is impossible to manage. Contrary to confusing movies such as Tenet. Time moves in one direction at a steady pace. So you’re not trying to manage time. You’re trying to manage how you go about your day while time continues at its own pace, totally ignorant of your plight. If you’re looking at your fellow designers and thinking, “They seem so organized. I don’t know how they do it.” I’ll let you in on a little secret. They’re thinking the same thing about you. Everybody wants tips, tricks and techniques to be able to get more things done. To do things faster, to be more productive, more efficient and to work better. But the truth is that stressing over these things makes you slower, less productive, and less efficient and impedes your work. In my opinion, the only people who succeed with Time Management, and I don’t mean succeed AT time management, but WITH time management, are those with something to gain from it, which means the authors of all those books on Amazon. The creators of those YouTube videos. And the writers of all the articles found through Google. It’s what they say. If you want to make money, find a solution to a widespread problem. That’s what these people are doing—offering a solution in order to make money. But are they addressing the problem? I doubt it. Because if they did, then time management wouldn’t be such a prevalent issue. And you know what? I guarantee you that the people who created these time management assets still struggle with time management. It’s inevitable. Why is that? It’s because of this little thing called LIFE. I’m sure you’ve experienced it. It’s like the military saying, “No plan survives contact with the enemy.” Similarly, no time management plan can survive contact with life. You can have the best laid-out plan. You have everything organized and scheduled down to the millisecond. And it all goes out the window when “life” happens. You’re kid’s school calls because they’re feeling sick. You get a flat time on the way to a meeting. A storm knocks out your power. Your dog gets sprayed by a skunk. Your magic mouse dies in the middle of the day, and you can’t work while it’s charging. Why Apple, Why? Life has a way of interfering with your best plans. So you just have to learn to live with it. What to do about Time Management? So far, I’ve been pretty bleak. I haven’t been very helpful if you started reading this because you’re struggling with time management and were hoping for a solution. So let me talk a little bit about your options. First, there is no one solution to getting the most out of your time. Again, if there were, then time management wouldn’t be an issue for most people. Every individual is different. And that includes you. You learn differently. You process information differently. You go about completing Your tasks differently than anyone else. That’s why there’s no Time Management system you can shoehorn to fit everyone. You have to figure out what works best for you, and the solution that ends up working for you may come from many different time management options. And believe me, the many different options and opinions regarding this topic can leave your head spinning. Just look at this list of popular time management solutions. Eisenhower Matrix Getting Things Done, or the GTD method Time Blocking Autofocus Iceberg Method Pomodoro Technique Agile Results Kanban System Bullet Journalling Time Tracking And this is just a tiny sampling of some of the more popular time management solutions people share. So, where do you start? Start small with baby steps and combine options. The best advice I can give you is to start small. Trying to jump in feet first and embrace any of these systems in their entirety rarely works. In most cases, the person who tries gets overwhelmed and gives up. You must tackle time management in baby steps over an extended period—even years. I’ll even go as far as saying your time management strategy should be ever-evolving. So first. Find one thing you can implement into your routine and test it out. For example, you may create daily to-do lists of the tasks you want to complete. If you find this works for you, embrace it and move on to the next thing to build out your personalized time management plan. If it doesn’t, then try something else. It’s ok and even encouraged to mix and match strategies from different systems to find a plan that works for you. Perhaps you can try Time Blocking next. Time blocking is when you block certain times of the day to perform specific tasks. Such as saving all your invoicing for Friday mornings. After that, you may want to dabble with the Agile Results method, where you identify three tasks from your To-Do list as priorities for today. Or the Eisenhower Matric method that divides tasks based on their importance. It doesn’t matter what you try. Keep experimenting until you find something you feel good sticking with. What you’re essentially doing is building a system that works for you. And this process will take time, as it should. And don’t be afraid to adjust and tweak your system as you go. Don’t worry about what others are doing. Steal ideas from them if you want. But ultimately, you need to do what works for you. For years, I managed my client projects in a leather-bound notebook. I found it very efficient. The more organized I was, the better I could manage my time. Then one day, I tried Plutio, a client management system, and I found I liked it. Now it’s what I use. My system evolved. When I set up my appointment scheduler, I had it open five days a week from 9 am to 5 pm. Those were my business hours, so those were the hours I should be available to meet with clients. Or so I thought. It didn’t take me long to realize that having meetings scheduled every day of the week impeded my productivity, making it very hard to manage my time regarding projects. So I blocked off Mondays and Fridays. Allowing Tuesday, Wednesday and Thursday as my possible meeting days. I set up my scheduling software with one-hour buffers between meetings. When someone selects a meeting time, the software blocks off the hour before and after that meeting so nobody can book an appointment that might overlap. Then one day, I found myself with meetings scheduled for 9:30 am, 11 am, 1 pm, 2:30 pm, and 4 pm. It pretty much ruined my day for anything else. There wasn’t enough time between meetings for me to get into the flow of designing. Any time management I had went out the window. So I tweaked my scheduling software again. I shortened the buffer to 30-minutes between meetings and the availability window to Tuesday afternoons, Wednesday mornings and from 9-11 am and 3-5 pm on Thursdays. This new option opened up my schedule for me to work on projects for more extended periods while still being able to meet with clients. Do what works for you, and keep adjusting it. A time management system should never be written in stone. It needs to be something flexible that you are constantly moulding. Is Time Management the solution? Let me ask one last thing. Why do you need to manage your time? Is it because you’re feeling overwhelmed? Is it because you have trouble prioritizing the things you do? Is it because you feel stressed running your business? Do you believe managing your time better will help you with any of these? Maybe other things are affecting how you work besides time. Is that a possibility? Working by yourself from home can be isolating. And what could at first appear to be a time management issue may have to do with your mental health. If trying various methods doesn’t seem to be helping, you may want to consult someone to see if there’s an underlying issue affecting how your work. The stigma regarding mental health is not what it was 10-20 years ago. It’s entirely ok to seek help should you need it. You’re worth it. Never forget that. So as I said at the beginning. Everyone suffers from time management issues—even the so-called experts on the subject. Life sees to that. I’ve been in this business for over 30 years and time management still gets the better of me more often than naught. So don’t feel inadequate if you’re suffering from it as well. You’re in good company.

Episode Sponsor: StickerMule I want to talk to you about your tools (software). But first, I want to tell you a story. A couple of weeks ago, my daughter invited her mother and me for dinner, and we arrived mid-afternoon. As is always the case, Mother and daughter had lots to do and talk about, which left me to my own devices. So I turned on the TV, launched Disney+ and started scrolling through the menu to find something to watch. I knew there was the possibility they might need my help with something, so I didn't want to choose a show that would require my full attention. After some time, I decided to watch the Pixar movie UP! I hadn't seen it since my kids were young, but I remember it as a fun, feel-good movie. Plus, I wasn't concerned about missing part of it for whatever reason. In UP!, there's a character named Dug. Perhaps you're familiar with him. Dug is a dog that the two main characters meet along their journey. Dug wears a special collar his master made that allows him to talk. Now, I don't want to spoil too much of the movie if you haven't seen it. But let's say that Dug, like most dogs, is easily distracted. This is evident in the film every time he sees a squirrel. He might be mid-sentence explaining something important when suddenly, SQUIRREL. He's distracted. If you've ever heard the term Squirrel Syndrome to describe someone who is easily distracted, it came from Dug. A close sister to Squirrel Syndrome is Shiny Object Syndrome. Shiny object syndrome (SOS) is a continual state of distraction brought on by an ongoing belief that there is something new worth pursuing. According to Wikipedia, Shiny object syndrome is a psychological concept where people focus on a new and fashionable idea, regardless of how valuable or helpful it may ultimately be. While at the moment, it seems to be something worth focusing one's attention upon, it is ultimately a distraction. People who face a fear of missing out are especially susceptible, as the distraction of shiny objects in themselves clouds judgment and focus. I have a confession to share with you. For a long time, I suffered from Shiny Object Syndrome regarding software. Any time I saw or heard of a new tool, especially software, that might somehow make my life easier, I wanted it. Even if I had no idea how or why I would use it, it was FOMO, the fear of missing out. The pitch, ad, or recommendation made the software sound so helpful and desirable that I just had to have it. Someone would mention, or I would read, how this new software was the be-all, end-all of software. Using it can save you 10 hours of work per day, and your clients will start mailing you envelopes full of cash for all the fantastic features you can offer them because of it. It sounds too good to be true. But what if it isn't? And if I act right now, for a limited time, I will only pay $99 instead of the regular price of $9,000. What a deal. How could I pass that up? Ok, you know I'm exaggerating. But you also know there's some truth to what I'm saying. Looking through my Applications folder, I see several tools, and BTW, I'm using the terms tools and software interchangeably. Still, I see several tools I bought and never used or used for a short time before consciously giving up on them, or sometimes, just forgetting about them because it was not as helpful as I thought. I fell for the hype. And that's not counting all the online tools, memberships, subscriptions and communities I paid for and never used. We work hard for the money we make as designers. And we must be careful not to waste that money on tools we don't need. Case in point. Have you ever heard of Doodly? It's a tool that lets you easily create whiteboard animation videos. You know, the kind where you see a hand with a marker that quickly draws the animation. They're great for explainer videos. A few years ago, I saw a Facebook ad promoting a lifetime license for Doodly. It usually costs $39/month. But for a one-time purchase of $67, I would have access to it for life. There's no arguing. That's a fantastic deal. The problem is, I've never used it. The ad pitch for Doodly made it so appealing. I thought to myself. This would be an excellent service to offer my clients. And they hooked me in. I never considered that in my 30+ years in the design space, I've never needed to create a whiteboard animation video. Not once did I ever think, "you know what? A whiteboard animation video is exactly what this client needs. I wish I knew how to make them." The possibility of this tool blinded me. But in the three years since I fell for this deal. The opportunity to create a whiteboard animation video has never come up. So even though it was a fantastic deal. It was a waste of my money. Don't get me wrong. There's nothing wrong with Doodly. I still think it's a great tool. It just isn't a tool I need. Sure, the lifetime deal means I have it should I ever need it. But why spend money on something you may or may not ever need? Nowadays, everywhere you look, there's some tool or software that can benefit you and your business. I'm a big fan of AppSumo. I'm even an affiliate of theirs. If you're not familiar with AppSumo, it's a website that offers software products at amazing deals. Often lifetime deals where you pay once and own the software forever. AppSumo does a fantastic job at making these deals seem irresistible. How owning them improves your life and streamlines the way you work. In other words, they're great at marketing the products they promote in a way that makes you want them. And AppSumo is just one site. PitchGround, MacHeist, MightyDeals and many other websites offer lifetime deals for great-sounding products. And if you buy something, A lifetime deal is the way to go. After all, why pay monthly for something if you can pay once and use it forever? I've bought many lifetime deals for software I still use daily. And they've saved me a ton of money. Plutio, my project management software, costs $39/per month. I paid $49 for a lifetime license. Billwaze, is my invoicing software, although when I bought it, it was called EZBilling360. The plan I have costs $99.99/month. I paid $59 for a lifetime license. SocialBee is what I use to schedule and recycle social media content. It costs $39/month. I paid $49 for a lifetime license. Book Like A Boss is my appointment scheduler. The plan I have costs $15.83/month. I paid $49 for a lifetime license. And that's just a few. So you can see how buying a lifetime license is worth it. But that's provided you use the software. I've also purchased many lifetime licenses on these sites and elsewhere for tools I don't use. I was a culprit of shiny object syndrome. My problem was I would buy a great-sounding tool without knowing why or how I would use it. And I wasted a lot of money because of it. Don't get me wrong. I'm not saying the products sold on these sites are not good. Many of them are. And they do help a lot of people. But just because they help a lot of people doesn't mean they're going to help you. In fact, my AppSumo purchase history is four pages long and dates back to 2015. And you know what? Looking through those pages, I can see a pattern. Every piece of software I bought and still use today is something I bought because I needed it at the time. Equally, almost every piece of software I purchased but didn't have an immediate use for, I don't use anymore, if I ever did at all. Just because something might be helpful to you someday is not a good excuse to part with your hard-earned money today. Owning many different tools doesn't make you a better or more efficient designer if you don't or can't use them. Remember, you're what makes you a designer. It's not the tools you use. Just like a photographer is a photographer regardless of the camera or lenses they use. Just because they buy a new lens doesn't make them a better photographer. Sure, it might allow them to take photos they couldn't take before. But that only helps them if they take the kind of photos the lens is designed for. A portrait photographer doesn't need a high-power zoom lens. So buying one is a waste of money. As a design business owner, you must be careful about your purchase of tools. That's why, to help fight my shiny object syndrome, I started to apply filters and question every tool I'm considering buying. It helps me stop wasting money on tools I don't need. And you should do the same. Don't ask yourself whether or not a tool will be helpful because, in most cases, it could be helpful. Look at Doodly. It's a beneficial tool if you need to create whiteboard animation videos. Instead, ask yourself whether or not it's something you need right now or in the foreseeable future. Are you in a situation or know of an upcoming situation that could benefit from owning that tool? If you can't think of immediate use for it, don't buy it. Now, sometimes you feel tempted by a tool because you feel it will help fast-forward something that might be difficult you're trying to avoid or get through. Take a CMS, for example, a Client Management System. There are hundreds of options out there you could use to manage your clients and projects. And hearing how someone is successfully using a different system may make you question your current system. But buying a new CMS may not be the answer. Maybe your frustration comes from a lack of understanding of your current CMS. And buying a new one is an easy way to avoid dealing with it. How does that saying go? "The grass is always greener on the other side of the fence." Even though a tool is working well for someone else, it may not be the answer to your problem. New is not always better. Instead, embrace what you already have and make it work for you. I mentioned how I use Plutio to manage my projects. Is it the best tool for the job? I have no idea. It might not be. Many designers use other tools that work well for them. However, I invested in Plutio, so I'm making it work. And think of this. Tools that claim to make things easier or more efficient, or ones that say they'll save you time, may attract you because you don't want to do those things. You're looking for an easy way out. What sounds like a great deal may be nothing more than a bandaid covering up what you really should or could be doing on your own. I  talked earlier about lifetime deals and how they can save you a lot of money, which is true. But be wary. The offer of a lifetime deal makes it easy to get roped into purchasing something you don't need. My AppSumo purchase history is evidence of that. It lists many lifetime deals I've purchased that I never used. I bought them because I thought the price was too good to pass up for something that may come in handy someday. In other words, they were a waste of money. I didn't apply my filters. I didn't have an immediate use for them, so I never should have bought them. But what about tools with monthly fees? How many tools do you have that you pay a monthly fee for? How many of them do you get your money's worth from? I had an aHrefs subscription for over a year. Ahrefs is a fantastic platform to help track, analyze and grow websites. It's excellent with keyword research. It enables you to analyze and monitor competition, track website backlinks, and much more. If you're trying to build and grow websites, aHrefs is the tool to have. But it comes at a cost. My subscription was $127 Canadian per month. And every month, when I saw that charge on my credit card statement, I questioned whether it was worth it. The tool is excellent, but I wasn't using it as much as when I first subscribed. Was I getting $127 per month worth out of it? When I concluded that the answer was no, I wasn't; I cancelled my subscription. Why pay $127 a month for a tool I only use occasionally, no matter how much I like it? If I find myself in a situation where I need it again, I can always re-subscribe. But in the meantime, that $127 can be used elsewhere. I recently did an audit of all my monthly subscriptions and cancelled several of them that I no longer felt I needed. In all, I'm now saving over $300 per month. These days, I apply a filter, as I mentioned earlier, whenever I consider a new tool if I see an ad for something interesting on Facebook, Instagram or YouTube. Or maybe a podcaster I trust or a colleague recommends something I could use. In the past, I might buy it, no questions asked. But now I try to disconnect myself from the idea that the tools are the answer that will take me to the next level. The tools are simply a way to become more efficient at something. The tools are a means to an end. They're there to support and help you with the things you are trying to do. Once again, you're who makes you a designer. Not the tools you use. In many cases, these tools become a distraction and pull us away from the things we're trying to do. And they cost money and can become dangerous for you because they're masked by the idea that they'll make your life easier. But you don't need all the tools. I want you to make an audit of all the tools you're currently using and figure out which ones are necessary. This can save you money. It can save you time. And it can bring you back to what's vital for you and your business. And stop paying for those tools that aren't necessary. Think back to the photographer analogy. A photographer who buys a new lens every time they want to take a different kind of photo will soon find themselves with a hefty camera bag, just like all the tools we have to deal with as designers. Imagine that photographer making decisions now. They have over a dozen lenses to choose from, and it will become harder and harder for them to decide which one to use. This works against them and makes them less efficient photographers because they don't have the time to master each lens. Be honest with yourself. The tools you have right now. Are you using them to the best of your ability? Are you maximizing the investment you put into them? Tools are not magic buttons. You can't just buy something and all your problems go away. That's not how it works. So do that audit. Figure out which tools are necessary for what you do. Next, figure out which would be great if you actually used them. Then decide if you want to commit to using them. If not, stop paying for them. Finally, determine what you don't use or need and eliminate them. Open up your wallet and mind for the tools you will use. I did this episode as much for me as it is for you. I've failed at this before, and I want to hold myself accountable to be better at it in the future. Every time I see a new tool come across my screen, I need to ask myself. Do I need this right now? Will this actually help me? Or is it just distracting me from what I know I need to do? More often than not, it turns out I don't need the tool, regardless of how good the deal seems.

I need to put the Resourceful Designer podcast on a short hiatus. Episodes will return on October 17th, 2022. In the meantime, if you watch the new The Rings Of Power television series on Amazon Prime Video, please check out my new podcast. The Rings Of Power Podcast - Tales From Middle Earth. http://theringsofpowerpodcast.com/

When first starting in graphic or web design, firing a client may seem like a foreign concept. After all, isn’t the whole point of building a business to increase your number of clients, not reduce it? But money is money, and as long as clients pay, they’re worth having. Right? If you’re strapped for cash and don’t have a choice, then I say, sure, get every client you can. But as your client list grows and things become more stable, you’ll inevitably notice that some clients are easier to work with than others. Or maybe it’s not the client. It might be that you enjoy working on specific client projects more than other client projects. Like many of us, it’s also possible that you may find yourself dealing with clients who frustrate you for one reason or another. These are the clients that make you sigh or groan every time they contact you. Dealing with them is more complicated than with your other clients. You can put up with these clients for a while. But if something isn’t done to resolve whatever issues you have with them, the solution may be to let them go. Not every reason to let a client go is a negative one. As you’ll see from the situations described below, there are times when you may want to let a client go because it’s the right time to do so. You’ll grow over time, as a designer and as a business person. This growth may lead you to pivot your business and perhaps narrow down on a niche, making some existing clients no longer a good fit for you. Whatever the reason, you will be faced with walking away from a client at some point, hopefully, in a way that minimizes the impact on your business. Here are 11 signs that it’s time to let a client go. The client has unreasonable demands or is abusive. If you ever feel like a client is mistreating you or is outright abusive, it’s time to let them go. Some clients expect you to behave like an employee. They want you at their beck can call, doing their bidding whenever they want. Just because they are paying you does not give them the right to treat you unprofessionally. You’re a business person just like them, not their employee. Any Abusive behaviour or verbal attacks against you or your business should never be tolerated, regardless of the cost of a design project. This may sound like common sense, but many designers put up with unreasonable and abusive clients because the money is good. Let them go. You’ll find better clients to replace them. The client negatively impacts your bottom line. Some clients are notorious for expecting special favours. Maybe they want special rates or discounts or expect you to provide services above and beyond your typical offerings. If your relationship with these clients no longer feels like a good business decision, let them go. The client refused to work your way. Any client who refuses to follow your guidelines or work the way you outline should be a concern for you. If you cannot resolve the issue with them, it’s a sign they are not a good fit for you. Let them go. The client asks you to do the same monotonous work over and over. Some design projects often become repetitive. I had a client years ago that wanted their product photos to be on a white background. So all I did for them was close crop photos. It was easy money initially, but the work became tedious after several months. I realized the client didn’t require anything else from me other than this dead-end project. I let them go and devoted my time to other client projects. The client has payment issues. Having to deal with a client who is consistently late with payments or wants to negotiate on every project isn’t fun. Hopefully, a well-written contract will alleviate these problems. But if not, it’s probably in your best interest to let the client go. After they pay you, of course. The client is not someone you enjoy working with. Not everyone gets along. That goes for designers and their clients as well. It’s not necessarily because the client is a difficult person. Sometimes personalities just don’t mesh. If you find yourself in a situation where you don’t enjoy working with a particular client, it might be time to let them go and find someone better suited to you. The client expects more than what you agreed upon. You can’t blame a client for trying to get the most from their investment. However, if a client keeps requesting additional work beyond the original agreed-upon project, and isn’t paying for your extra effort, then there’s a problem. Scope creep is quite common in our industry. It’s best to put a stop to it right away before things escalate. If the work you are doing for your client keeps increasing, but they are not compensating you for it, it may be time to let the client go. You’ve outgrown your client. At some point, you may decide that a client is no longer a good fit. Maybe your business grows to the point where you don’t want to deal with smaller-budget clients. Perhaps you narrow your focus on your services, and existing clients no longer meet your criteria. Any time you outgrow a client, let them go and find new ones which suit you better. The client is inconsistent. Some designers prefer to work with clients who can guarantee consistent work. This is a perfect business model for retainer agreements which I’ve discussed in episodes 32 and 255 of the podcast. If a client only offers you the odd project here and there with no guarantee of steady work, you may consider letting them go and focusing your energy on clients with recurring projects. The client doesn’t respect you as a professional. It’s a fact that many people don’t take designers seriously as business professionals. But that doesn’t mean you shouldn’t yourself. Suppose a client disrespects you by consistently cancelling, postponing or not showing up for meetings. Or if they take forever to reply to your emails or phone calls. Or if they disrespect you in any other way, let them go. As a business professional, you don’t have time to deal with people who don’t respect what you do. The client isn’t paying your current rates. As time goes by, you will inevitably raise your rates as you grow your design business. You may start at $30/hr or $150 for a logo design, but you’ll want more at some point. Raising your rates isn’t hard to do. You decide what your new rate is and charge it. All new clients pay the new rate. But what about old clients who are used to paying your old rates? In my experience, most clients will understand and accept your new rate. I’ve never lost a client because of a rate hike. But, should a client not be able to or is unwilling to pay your new rates. Take it as a sign that it’s time to part ways with them. Some clients can afford you, and some can’t. That’s Ok. It’s the same for every business. There you have it, 11 signs that it’s time to let a client go. As you can see, sometimes you should let a client go not because they are a lousy client but because you’ve evolved beyond them. Regardless of why you let a client go, it would be best if you did so in a professional manner. Whenever possible, try to come up with a solution that will prevent you from having to let a client go. But if it comes to parting ways, always try to leave on good terms. Leaving on good terms can strengthen your relationship with the departed client. There’s no telling what the future holds. You never know. A client you let go of today might be in a different situation down the road and in need of someone with your talents. If you parted on good terms, you might be able to pick up and continue that relationship. Even a lousy client may one day see the light. So don’t burn bridges if at all possible. I’ve talked on this show many times about how any design business’s success is built on the relationships you form with your clients. Ending a relationship can be challenging, especially one you’ve had for a long time. Remember, you are running a business. As such, you need to do what is in the best interest of that business. Sometimes, that means letting clients go. They’ll respect you for it.

Find something to distract your creative mind. Nobody tells you when you get into the design industry that regardless of whether you’re doing this part-time or full-time or how many hours you devote to working each day, being a graphic or web designer is a 24/7 job. The curse of creativity. Let me know if this sounds familiar to you. You’re out doing errands. Maybe it’s grocery shopping or going to an appointment. It doesn’t matter. Whatever you’re doing has nothing to do with design work. And yet, for some reason, you find your mind churning away at design-related things. It starts contemplating a problem your having with a client website. Hmm, what’s the best way to accomplish that? Or it starts generating ideas for that new logo you’re designing. What if I play around with using an abstract star in the logo? It could be something as mundane as imagining colours. I like the blue on the cereal box. I wonder how this blue would look on that poster I’m designing? Even though you’re “off-the-clock,” your mind keeps designing. You may be watching TV and only half paying attention to what’s playing because part of your brain is crunching away at some design problem. Or worse, you’re lying in bed in the pitch dark, wanting to fall asleep, but your brain has other plans. Have you ever found yourself in any of these situations? Call it the curse of creativity. Those gifted with it know that creativity can pop up at the most inopportune times. Now, don’t get me wrong. I wouldn’t have it any other way. I love how my mind works and all the creative things it comes up with. However, I could do without the sleep deprivation. But even that’s a small price for something I love doing. But even though I embrace this wild creativity we designers possess. Sometimes it would be nice not to have my mind wander towards some design problem when I’m not working. Because letting it do this over and over can lead to burnout. If all we think about is our jobs as designers, we may end up resenting what we do for a living. A creative solution. Now there are various solutions to this “problem.” Some people practice meditation to clear their minds. And I’m sure it’s beneficial for them, but meditation isn’t my thing. Some people listen to music or podcast. But just like watching TV, I find your mind can still wander away from these intended distractions. I can’t tell you how often I found myself listening to a podcast or audiobook only to realize my mind started wandering, and I have no idea what was said over the last several minutes. Some people turn to exercise, which is never a bad thing. But I’m not sure how effectively it curbs a wandering creative mind. It doesn’t take a lot of brain power to count repetitions. I found that the best way to stop a creative mind from wandering is to give it another creative outlet. That’s right, fight creativity with creativity. Now I’m far from being a brain expert. But I think many of these scenarios I’ve mentioned don’t require a lot of brain processing power. Walking down a grocery ails and picking out a cereal box doesn’t need your undivided attention. Nor does putting one foot in front of another while out running. This “brain idling” leaves a significant portion of your mind with nothing to do. And what do most sentient things do when they have nothing to do? They get bored, and they start to wander. And that’s why creativity is the best weapon against wandering creativity. It’s kind of like fighting fire with fire. Or maybe it’s not. I don’t know. The best way to stop thinking about your job as a designer is to occupy your mind with another creative task. Since creativity uses a lot of brain power, it’s difficult for your mind to think of two creative things simultaneously. So it focuses on the more immediate one. The creative outlet you choose is irrelevant. Maybe, instead of listening to music, you create music. Maybe, instead of reading, you try writing. Perhaps you try a sport instead of going to a gym to exercise. After all, most sports require creative thinking. Or it could be knitting, sculpting, dancing, scrapbooking, or even basket weaving if that’s your thing. It doesn’t matter, as long as it requires creativity. When it comes to creative outlets, there are unlimited choices. My creative outlet. My favourite creative outlet is woodworking. I may have mentioned it before on the Resourceful Designer podcast, but I love woodworking. If I hadn’t become a designer, I probably would have become a carpenter or something in the woodworking field. I even have battle scars to prove it. Last year, while building a plant stand for my wife, I caught the tips of two of my fingers on my table saw. Luckily the damage was minimal. A couple of tiny scars are the only evidence of the mishap. But the dangers of woodworking aside, I love taking raw pieces of wood and creating something new and unique out of them. This past weekend I created a food cage for our cat. Don’t worry. It’s not as sinister or cruel as it sounds. We recently got a new puppy, and we don’t want him to eat the cat food that we leave out. Our cat is getting old, so making her jump up to areas that are out of the dog’s reach wasn’t a great idea. So I designed and built a cat food cage. It’s a wooden cage with an opening on one side that we place over the cat’s food bowl. We place the cat food cage in the corner of our bedroom, close enough to the wall so the cat can squeeze beside it and get in through the opening, but the dog can’t. Problem solved. The cat can eat in peace whenever she wants, and all the dog can do is sit outside the cage and watch. It took me a weekend to design and build this cage. Not that it was difficult, but I had to give time for the wood glue to dry. Let me tell you, the entire time I was conceptualizing and working on this cage, I did not think about any of the websites, podcast artwork or other design projects I have on the go. And that felt great. It felt great not to be a graphic or web designer for that short period and instead be a woodworker. That’s my creative outlet. Whenever I need to give my mind a break, I go to my workshop and build something. And I always feel refreshed and energized after doing so. It’s as if taking a break from thinking about design makes me more eager and excited when I start back up. Woodworking recharges me. What creative outlet do you use to escape from being a designer? I firmly believe that having one, if not more than one, will make you a better designer. Think of it as exercising your creativity. Just like you don’t do the same routine each time you go to the gym, changing up your creative outlets will make you a healthier and more rounded creative person. Your mind and your clients will thank you.

In episode 89 of Resourceful Designer, I discussed checklists and your design business. As a bonus to that episode, I offered my WordPress Website Setup Checklist. That was five years ago, and things have changed. In that time, I've grown and expanded as a web designer. The tools I use to create websites have also grown and expanded. Here is an up-to-date list of the tools I regularly use to design and build WordPress websites. Don't build in WordPress? Don't worry. I share a few things that may help you regardless of the platform where you design websites. Conceptualizing the website. Before I get down to designing and building a website, I want to know what I'm building. These are the tools that help me in the conceptual stage. Dynalist: Dynalist is a great outlining app that helps you get work done. I use Dynalist to outline the structure of every website I build. I like to know what pages a site will have and where they sit in the hierarchy. Dynalist helps me do this. Coolors.co Coolors.co is a super fast colour palette generator. I use it to choose colours for a website before the build starts. It's also convenient for finding great colours to go along with a client's existing brand colours. Setting up the website. SiteGround SiteGround I host all my and my client's websites at SiteGround. They're inexpensive, reliable, easy to work with and score well in web host comparisons. What more could a web designer ask for in a web host? Siteground has a very convenient one-click WordPress install feature that gets me up and designing quickly. Their installation registers me as the site admin using my email address instead of the default "Admin," usually generated by WordPress. If your web host doesn't have this feature, then I suggest the first thing you do upon installing WordPress is create a new Admin user and delete the default one named "Admin." During installations, Siteground installs two of its own plugins, SiteGround Optimizer and SiteGround Security. These are great plugins; however, I disable them until I finish building the site. Assets and tools I use on just about every website. Envato Elements Envato Elements is the first place I look for any stock images, icons or graphics I may need during a website build. Their low monthly subscription allows unlimited downloads, which comes in handy while experimenting. Depositphotos Depositphotos is another excellent resource for stock images and vector graphics. They're inexpensive, and their quality matches higher price stock image sites. Grammarly Grammarly ensures my website copy is error-free and written most effectively. I've been using it for years and won't compose anything without running it through Grammarly. Squoosh Squoosh.app is a handy website that does one thing very well, it optimizes images. Every image I upload to a website passes through Squoosh first. Screenflow Screenflow is only available on Mac (sorry, windows users). It's a screen recorder that makes it very easy to create tutorial videos explaining to clients how to use their new website. Screenflow is also a powerful video editor which I use any time I need to do minor edits to a video before uploading it to a website. Handbrake Handbrake is a free video conversion tool. It allows you to change the format of a video which is very useful in reducing a video's file size. Building the website. Divi Theme Divi by Elegant Themes is the world's most popular WordPress page builder and is trusted by hundreds of thousands of website creators. Divi takes WordPress to a new level by allowing you to build a website visually. With Divi, there's practically nothing you cannot create. Divi Marketplace The Divi Marketplace: is a one-stop shop for everything Divi, including layouts, child themes and extensions. If you need a website to do something special, chances are the solution can be found in the Divi Marketplace. Divi Booster Divi Booster allows you to customize Divi without adding extra code. This plugin adds 100s of new configuration options to Divi. Divi Express Divi Express is a vast library of Divi layouts, sections, headers & footers, sub-pages and more that you can import into your Divi website. Using Divi Express has drastically reduced my website design time. Divi Supreme Divi Supreme Is an All-in-One Divi Plugin that adds over 50 new Modules and eight extensions to Divi. Divi Supreme eliminates the need to customize things with a ton of CSS, saving you time. Divi Extended Divi Extended offers over 50 Divi Child Themes and 11 unique plugins. Their Divi Plus plugin adds over 50 new Modules to Divi. I love their Divi Blog Extra and Divi Blurb Extra plugins. Divi Life Divi Life also offers Layouts, Child Themes and Plugins. My favourite plugins from Divi Life are the Divi Overlays and Divi Bars plugins that I've used on several client websites. Divi Engine Divi Engine also offers plugins and extensions for Divi. However, it's their one plugin Divi Machine that excites me. With Divi Machine, you can create dynamic content with Div and Advanced Custom Fields. Learning about Divi Machine has changed the way I imagine websites. Plugins I use during the build. Gravity Forms Gravity Forms is the ultimate forms plugin as far as I'm concerned. Even though Divi has forms built in, the ease and versatility of Gravity Forms make it a must-install on every website I build. PrettyLinks PrettyLinks makes it easy to create prettier and easily sharable URL links for your pages directly from within WordPress. SEO Plugins Yoast and Rank Math are the two SEO Plugins I'm most familiar with. Yoast has been an industry leader in website SEO for years, but I've recently seen great results with Rank Math. Both are highly recommended, so research to see which one is best for you. Once the website is built. These are the plugins I install once I've completed a website build. These add functionality to protect and make the site more efficient. iThemes iThemes Security Pro: iThemes Security Pro is arguably the best WordPress Security Plugin available. I don't take chances with website security, and that's why I rely on the best. iThemes BackupBuddy makes it easy to create and store backups of a WordPress website. Over 1 million WordPress sites trust BackupBuddy, and so do I. iThemes Sync: I install this plugin on every website. iThemes Sync allows you to update and manage multiple websites from one location, making it very easy to perform weekly maintenance. SiteGround Optimizer and SiteGround Security: I deactivate these two plugins while building websites and reactivate them once the site is complete. SiteGround has created two great plugins that I've come to rely on. Google Analytics for WordPress by Monster Insights: This plugin makes it very easy to monitor your website traffic.

I have a confession to make. I’m not perfect. Even though I’ve released 297 episodes of the Resourceful Designer podcast, a show I created to share tips and strategies for running a graphic and web design business. I still don’t have all the answers. And even though I consider myself a successful entrepreneur. After all, I’ve been running my home-based design business for 17 years. Plus, I started my niche side business, Podcast Branding, just over three years ago, and it’s doing better than I ever imagined. And yet, I still struggle. I don’t struggle much with finding clients or design projects. I’ve been fortunate in that aspect. What I find myself struggling with from time to time is motivation. Feeling lazy. Some days, no matter how many things are on my to-do list, I don’t feel like working. I feel lazy. I’ll sit at my computer in the morning with the best intentions, having thought of everything I wanted to work on that day. But at the end of my work day, I look back and realize I didn’t accomplish any of them. Sure I answered some emails. I read a few business-related articles. I watched some tutorials on YouTube. But actual work, the thing that makes me money, not so much. Not enough to compensate for an 8-hour work day. Luckily, one of the perks of working for yourself is you don’t have to answer to anyone. As long as you get the work done, it doesn’t matter how or when you do it. And everything would be fine if this was a sporadic occurrence. But that’s the problem. Sometimes it isn’t. When I get in a rut like this, it could last days. I’ll chastise myself at the end of the day for my lack of drive, my laziness. And tell myself I’ll work twice as hard tomorrow. But then tomorrow rolls around, and, for some reason, it happens again. Sure I’ll get some small things done. But not nearly enough to satisfy me. A few weeks ago, I needed to start a website project. I intended to begin it on Monday. It was a big project, and I planned to get ahead of the timeline. But for some reason, I found other things to do. A lot of them non-productive. So Monday went by, Tuesday, Wednesday, and Thursday, and I still hadn’t started the website. To me, Friday is never a good day to begin something new. So I told myself I would finally start it on Monday. A week later than I initially wanted. And you know what? I didn’t start it on Monday either. It’s as if I knew how much work was involved with designing and building the website, and the laziness that had overcome me wasn’t motivated to get started. I don’t know what depression feels like. And honestly, I don’t think that’s what was happening. I honestly believe I was feeling lazy. But whatever it was, I was in a rut. When you're in a rut. Rut, what a funny word. I just looked up its meaning. A Rut is a habit or pattern of behaviour that has become dull and unproductive but is hard to change. That’s exactly what I was going through. I had gotten into the behaviour of pushing off the big things on my to-do list because I was feeling lazy and unproductive. Maybe I should have called this post “Starting Is The Hardest Part.” I know now, as I knew then, that everything would be fine once I started the website. Once I worked on it, I would find the motivation to keep going. Newton’s first law of motion says, “An object at rest stays at rest, and an object in motion stays in motion.” There’s more to Newton’s law than that, but we’re talking about laziness and work motivation here, not physics. However, the principle still applies. As long as I didn’t start the website project, leaving it be was easier. But once I did start, I kept going and saw it threw to the end. Do you ever feel this way? Lazy, I mean? Do you ever stall or delay getting things started for no good reason? And I’m not talking about procrastination. I feel that procrastination is something different. I’m a notorious procrastinator. It used to drive my manager crazy when I worked at the print shop because I often waited until the last minute to start a project. But that was a conscious decision. And I still do that today. If I have a deadline in three weeks and know that it will only take me a couple of days to do the task, I’ll often put it off until that third week and then plough through it. I like to think I work best under pressure. But these ruts I’m talking about are not the same. I’m not consciously deciding to put things off or procrastinate. It’s the opposite; I want to start these projects. But somehow, I don’t. At least until I don’t have a choice because I’m running out of time. To me, that’s a rut. And ruts come in spurts. I’ll go months, if not years, where everything runs smoothly. And then, I find myself in a rut for no apparent reason. As I said earlier, I found myself in such a rut a few weeks ago. And what’s worse is I knew I was in a rut, and it annoyed me. But being annoyed by my behaviour wasn’t changing the fact that I felt lazy. I got so annoyed that I googled “How to get out of a rut.” I found a good article on Forbes.com titled 6 Ways To Get Out Of A Rut. Here are the six steps the article recommends. 1) Acknowledge The Problem I had already done this, hence my google search. 2) Break Things Down Into Steps Which said to make a to-do list and chip away at it one task at a time. I already work with a to-do list, so this wasn’t anything new to me. 3) Done is Better Than Perfect. Which talked about not getting hung up on perfectionism and that you should be satisfied with a project’s completion, even if it’s not perfect. This didn’t apply to me since my issue wasn’t finishing a project but starting one. 4) Get Some Fresh Air. I was already going outside when I should have been working. So this step didn't apply to me. 5) Get Some Exercise. This is a good idea for someone feeling stressed or anxious. But I wasn’t feeling either of those. 6) Talk to Someone. This was good advice. And yet I didn’t do it. I have a group of colleagues I could talk to in the Resourceful Designer Community, yet I didn’t for some reason. Not because I was embarrassed or anything. I think it was because I felt it was something I should be able to overcome on my own. After all, I’ve been in ruts before, and they never last. I guess I failed on this last step. I should have opened up to someone. So even though this was a great article, It didn’t help me. Or at least I didn’t feel like it helped me at the time. I mean, after all, I am talking to someone about it. You. A bit after the fact, but I still think this counts. What got me out of my rut. Do you want to know what finally got me out of my rut? Believe it or not, it was a to-do list. And what’s funny is I got this idea from a different article, not on getting out of a rut, but on productivity. Which I guess go hand in hand. The article’s title that helped is The Counterintuitive Secret To Get More Done Every Day. In her article, the author explains that you should create a to-do list with two sections. In the top section, you write down one to three things you must accomplish that day. Then draw a line across the page. Below that line, write all the things you want to do that day but are not critical if you don’t. The trick is not working on anything below the line until the item(s) above the line are complete. I know, it sounds silly. But I decided to give it a try, and it worked. The following day I wrote two things above the line. Set up WordPress for the new website and install Divi and starter plugins. Start designing the website header. Below the line, I wrote other items from my to-do list that I wanted to do that day. I wanted to do these things, but it wasn’t crucial that I get them done that day. And you know what happened? As I began my work day, I received an email from a client asking for a small change to their website. Something that would take less than 5-minutes to complete. Most days, I might do it to get it out of the way. But I looked at my list and added it to the items below the line. And then I got to work starting the website. I did the same thing each morning until momentum picked up, and I no longer felt like I was in a rut. This happened a few weeks ago. That website is complete, and my client is pleased with what I made for them. I also made that small change to the other client’s site, but only that afternoon after completing the above-the-line tasks. Everything is back to normal. I’m happy to report that things are going well right now, and I’m keeping on top of things. I’m no longer in a rut, and my business is again running like clockwork. Do I still use this to-do list hack? No. I’ve gone back to how I did things before I was in the rut. But I’ve been at this long enough to know there will be more ruts. They don’t happen often, but they do. And when I notice I’m in the middle of the next one. I’ll think of this little trick. And hopefully, like it did this time, it will help me out of my rut and get back on track much faster. I wanted to share this with you because I’m sure I’m not the only designer who experiences ruts like these. And I want you to know that you are not alone if this happens. Feeling lazy happens. It’s normal, we all experience it, and it’s ok. Providing it doesn’t affect you long term. I mentioned how I brushed off the idea of depression because I’m confident that wasn’t what was affecting me. However, depression is serious and not something you should be ashamed of if you think you may be depressed. If you feel lazy, in a rut, lul, or anything else that seems to be stealing your motivation to work and can’t get out of it on your own, don’t be afraid to talk to someone. You can contact me via email at feedback [at] resourcefuldesigner.com. You don’t have to go through it alone.

Has this ever happened to you? A new client contacts you looking for a designer. Their project sounds fun, and you seem to hit it off well with them. They verbally agree to your terms, and since everything sounds encouraging, you send them a formal proposal. And you wait in anticipation for them to approve your proposal and give you the go-ahead to get started on their project. And then you wait and wait, but you don't hear back. You send follow-up emails but don't receive any replies. The client has ghosted you. If you're not familiar with the term "ghosted," it's when someone ends all communication and contact with another person without any apparent warning or justification. Subsequently, they ignore any attempts to reach out or communication made by the person they're ghosting. And by that definition, this client is ghosting you. And it's not only with new clients. Sometimes an exiting client may ghost you in the middle of a project. You send them a proof and don't hear back. Or you ask them a question or for content you need, and you don't get a reply. This is any time you don't hear back from a client for whatever reason, even after several failed attempts at contacting them. What do you do? You send them The Magic Email, that's what. The Magic Email. What is The Magic Email, you ask? According to Blair Enns, Author and CEO of Win Without Pitching, a sales training organization for creative professionals. The Magic Email is a message you send to raise deals from the dead. That's its purpose, to solicit a response from someone who has been avoiding you. According to Enns, you must resist the temptation of sending an overly polite email. He suggests you do the opposite. Don't make excuses for your client's behaviour. And don't go soliciting a yes or any other answer from them. Enns suggests you strip away all emotions and let your prospect go matter-of-factly. And you that that with the following Magic Email. Within the last existing email thread, you had with your client, hit reply, change the subject to "Closing the Loop," and then write the following. Hi [FirstName]; I haven't heard back from you on [project/opportunity], so I'm going to assume you've gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future. Regards, [You] That's it. Enns says this removes the emotional reasons for the prospect to continue avoiding you. You are stripping out your neediness by no longer feigning politeness, by not asking how they've been or by being anything other than completely practical. This Magic Email says, "I can read between the lines, and you have decided we are not doing business together. No hard feelings – it's just business. You can call me if things change." What to expect after sending The Magic Email. You can expect one of three things to happen when you send The Magic Email. 1. Silence. Silence is the least likely scenario where you don't get a response at all. There's no longer any reason for the client not to wrap things up. All they have to do is send you a one-line acknowledgement email to remove this stress from their own lives. 2. Thank You. The client will send you a reply acknowledging that they have decided to cancel the project or they've moved in a different direction. This gives you closure and allows you to stop wasting energy over something that wasn't going to happen and move on to other clients and projects. There's no need to sulk about it. The deal was already done, probably a long time ago. The client just didn't tell you. 3. No, Wait! This is the response you're hoping for. According to Enns, by retreating unemotionally, where you might otherwise be inclined to advance, you suddenly become the one that might get away. The client stops seeing you as the predator that keeps sending them emails, to the prize they're about to lose. There's a psychological effect of this unemotional retreat that can be staggering in its effectiveness. And any resentment the client had over you harassing them turns into guilt about not replying to you earlier. This gives you the upper hand emotionally, and you suddenly become much more attractive to the client. You can learn more about all of this on Blair Enns site winwithoutpitching.com Variations of The Magic Email. Variation by Kai Davis We recently had a discussion in the Resourceful Designer Community about The Magic Email. Particularly about the different variations. Kai Davis of kaidavis.com adapted his Magic Email from Blair Enns' He says he split-tested it, and his version works better. His version is to send this one-sentence email. "Since I have not heard from you on this, I have to assume your priorities have changed." That's it, nothing else. Davis says it works because it's simple, intentionally vague, and effective. People are loss averse. Meaning their natural inclination is to reply immediately to keep you from walking away. You are taking back control of the situation by declaring it's over. Davis goes on to say that you may find this email rude. And that's the discussion we had in the Resourceful Designer Community. But he says it's not rude, just direct. It's the client who doesn't answer your emails that is rude. The person has already ignored you for weeks, so you have nothing to lose. It's just business. To learn more from Kai Davis' use of The Magic Email at themagicemail.com Variation by Chris Voss You can find another variation of The Magic Email in former FBI negotiator Chris Voss's book Never Split The Difference. Voss' variation is a simple message that provokes a "no" response, which gives the other party a feeling of safety and the illusion of control while encouraging them to define their position and explain it to you. This is how it works. Reply to an existing email thread. Change the subject line to a "no-oriented question." such as "have you given up on this?" In the body of the message, write the same or a very similar sentence. Don't add details or explanations. One short sentence is all you need. For example. "Have you given up on this project?" or "Have you moved in a different direction?" According to Voss, this is not a trick or technique. It's a respectful approach that gives the other party the freedom to respond truthfully to you without pressure. Which variation would you use? What version of The Magic Email would you use? We had our discussion in the Resourceful Designer Community, but I would love to know your thoughts. Leave a comment below and let me know how you approach clients who are ghosting you. Nobody likes to be ignored. And it's a waste of time and energy pursuing someone ghosting you. It's frustrating. So the next time something like this happens to you, try sending a variation of The Magic Email and see what happens. Who knows. You may light that fire under the client and get your stalled project back on track.

There are two things I started doing that have helped me provide a better service to my clients. Which, in turn, makes me a better designer as far as they are concerned. I've been doing one of them for quite a while, while the other I only started doing a few years ago, and much more so since the pandemic began. What are these two things, you ask? Contemplation and Revision. Take time to contemplate after a design project. When you have a busy schedule, it's easy to finish one design project and immediately jump to the next. After all, with deadlines and clients to satisfy, you need to stop diddle-daddling and start that next project. If this is how you work, you are doing yourself a disservice. Some of the best insight you can gain is by taking time to contemplate after finishing a project. Think about the ups and the downs. What went right with the project? What went wrong? Were there any parts of the project that slowed things down or helped things along? Take the time to think about all aspects of the project and ask yourself, what could I have done to make things better? Is there anything I can learn from this project that I could use to improve my SOP, Standard Operating Procedure, so that future projects go smoother? If you have a team, talk it over with them. Ask your team if there's anything that could have made their part easier? Do this after every design project, and you'll quickly learn ways to make your life easier. I do things differently now than the way I did things when I first started my business. Heck, the way I do things now is different from how I did things a few months ago. All because I regularly take the time to contemplate how I've been doing things and if there's anything I can do to improve upon the way I work. Now I know you're probably thinking. I already do what you're suggesting automatically. If something works on a project, I'll implement it on future projects. That's well and good. And we should all do the same thing. But that's not the same thing as what I'm suggesting. Discovering something new and implementing it on future projects is great and should be automatic for you. But what I'm saying is that by dedicating 15, 30, or 60 minutes, depending on the size of the project, to contemplate the ups and downs of how the project went, you can learn valuable insights you may otherwise gloss over. Perhaps the way you've always done things isn't the best. Only by contemplating what you do can you spot areas for improvement. You get the idea. It's hard to remember and even harder to try and fix problems if you don't think about them again once a project is over. The same can be said of things that go well. If something goes very well with a project, you should figure out if there's any way to implement it in future projects. Contemplation: Dedicating time after completing a design project to figure out what went well, what didn't and how what you learn can improve your SOP on future projects. I've been doing this for years, and I can honestly say I'm a better designer for it. Record your conversations. The second thing I wanted to talk about that helped me become a better designer is recording my conversations with my clients. This one kind of started by accident. When I first started my side business, Podcast Branding, I began interviewing clients over Zoom in a quick discovery meeting. And even though I took notes, I would often need to follow up with a client for clarification. After doing this a few times, I started recording my Zoom meetings. And this became a game-changer for me. Now, If there's something I can't remember or I'm not quite sure of, I can rewatch our Zoom call and find the answer most of the time. Sometimes it might be a few days between when I talk to a client and start their project. I now make a point of rewatching the Zoom call before starting every project to ensure I do not forget anything. As I rewatch our meeting, I follow along with the notes I took. Sometimes, I'll pause or rewind to add to or clarify my notes. And I'll often catch something I may have missed during our live meeting, or maybe I didn't fully comprehend it at first but listening back helped me understand. Yes, relistening to your meetings adds more time to a project, but you would be amazed at how much it makes working on the project easier. Not just that, but listening again with fresh ears allows me to create better artwork that better meets the client's needs. And the clients appreciate how diligent I am, especially when I refer back to our conversation. It helps you become a better communicator. The other benefit of recording your conversations is you'll be able to pick up on things you said or didn't say and how you communicate with your clients. Listening to yourself on a recording will help you improve your communication skills. Did you sound confident? Were the questions you asked easy to understand? Did you answer your client's questions to the best of your ability? The more you listen to yourself, the more you'll improve. I've been doing it for years with my podcasts. I hear every episode three times. Once while recording the episode, again while editing it, and yes, I listen to it a third time after it's released. And I think I'm a better podcaster and communicator because of it. Record all meetings. Recently, since we can now meet people face to face again, I've asked clients if I can record our conversations in person. I use the Voice Recorder app on my iPhone for this. I put it down on the table between us and press record. I explain to the client that I'll refer back to the recording should I need clarification on something I may have missed during our conversation. Plus, it gives us a recorded record of what was said during the meeting. Which eliminates the "I thought you said this" scenario. So far, I haven't had a single client refuse to let me record them. Ask for permission before recording someone. In most places, it's illegal to record someone without their consent. Luckily, Zoom notifies participants they are being recorded before they join a call. By joining, they consent to be recorded. During in-person meetings or on the phone, the best practice is to ask for permission first, and once given, press record and ask for permission again, so you have it on record. Once I have the client's consent for my meetings, I press record and open with this statement. "Today is [date], and I'm with [name of the client(s)]. Do you consent to be recorded for this meeting?" and have all parties present say yes. Since I started recording client meetings, I've found it so much easier to work on their projects. I no longer have to ask silly questions such as, "I can't remember. Did you say you wanted this or this?" I just listen back to the recording. And through listening, I'm becoming a better communicator, which will benefit me in my next client meeting. I know these two things; contemplating after a project and recording your meetings sound simple, and maybe you're already doing them. If so, good for you. But I can tell you that these two things have helped me become a better designer, and I know they can do the same for you. After your next design project, dedicate time to contemplate the ups and downs of the project and note how you can do things better the next time. And during your next client meeting, ask if you can record it. Your clients will appreciate how diligent you are at understanding their needs. Do these two things, and you too can become a better designer.

One of the best things about being human is our ability to make choices. If you’re in the mood for a hamburger but also in a rush, you still have options. Do you go to Mcdonald’s, Burger King, Wendy’s or one of the other fast-food burger joints? If you’re in the market for a new car, do you look at Ford, Dodge, Toyota, or Honda? Need a new computer? You can choose one of the many models of Pcs or go with a Mac. Regardless of your choices, the ultimate decision is still up to you. But how do you go about choosing? You do so by looking at what makes each option different and how those differences appeal to you. We all know that not all hamburgers are equal. McDonald’s has consistently stated that “Great Taste” makes them different. I know, that’s very subjective. But it is a recurring marketing slogan they’ve used over the years. Burger King claims it’s the flame broiling that makes them different. At Wendy’s, it’s the fact that their meat is never frozen, so it taste’s fresher. Ultimately, you decide which one of these differences appeals to you the most. And that’s where you get your burger. This same concept of what makes something different can equally apply to designers. What makes you different from the other designers in your town? What would make a client choose you over one of them? If you can figure out this question and use it to your advantage, you may outpace your competition with more work than you can handle. So what makes you different? Culture and Heritage. Maybe your culture or heritage makes you different. People find it easier to deal with people similar to them or who understand them. It’s currently the middle of May, which is Asian Heritage Month. As a white person, I would never expect someone to hire me to design a campaign for Asian Heritage Month. It’s not that I don’t think I could do a good job. It’s just that I feel that an Asian designer is better suited for the project. After all, they can relate to the subject matter better than I ever could. Whatever your heritage or culture is, you should embrace it and find a way to use it. A member of the Resourceful Designer Community is an indigenous Canadian woman. She’s using this to her advantage by marketing her design business to companies, organizations and groups run by First Nation people. And she’s killing it. She had to halt a recent marketing campaign because her available time quickly filled up for the rest of the year. Wouldn’t you like to be booked entirely for the rest of the year? She’s become so busy that she’s in the process of hiring another designer to help with the workload. How is this possible? Is it because she’s terrific at marketing her services? That may be part of it. But her marketing message alone isn’t what’s bringing in so many new clients. It’s who she’s marketing to. First Nations people, just like everyone else, need help when it comes to design and branding. And when given a choice, they are more likely to choose someone like them who is a member of a First Nation. Someone who understands their culture doesn’t need to be educated on what works and what doesn’t for them. In other words, it means they are comfortable working with her because she understands them. And this makes it easy for them to choose her over another designer who isn’t a member of a First Nation. Perhaps you can apply a similar strategy. Are you Hispanic, Asian, or a person of colour? Have you ever thought of marketing yourself to people of the same ethnic background? It may give you an advantage over others in your field as clients may prefer you over someone who isn’t of the same ethnicity as them. It’s worth a try. Gender and Orientation. There has never been so much discussion over gender and orientation as there is today. And that’s a good thing. The more we talk about it, the more it will become accepted. And when it comes to your business, your gender and orientation could be an excellent opportunity for you to attract clients. If you are part of the LGBTQ community, you have an advantage over those of us who aren’t. Like-minded people prefer to deal with like-minded people. It makes them feel safe and understood. And it’s no different when it comes to business. I know it’s not design-related, but I recently heard of a podcast editing company that only deals with LGBTQ clients. They’ve created a place where LGBTQ podcasters can feel safe and unjudged for the podcasts they make. The same concept can be applied to a design business. An LGBTQ entrepreneur may feel more comfortable working with a designer from the same community. The manager at the print shop I used to work at is gay. And I know we had many LGBTQ clients because they felt comfortable dealing with him. And when we talk about gender, it could be as simple as a female designer opting to work with women-led businesses. I’ve heard of several designers who do just this. They only work with companies that are run by other women. And they have plenty of work to keep them busy. Niches But what if you’re someone who can’t embrace your culture or heritage, or your particular gender or orientation doesn’t help? Then maybe you want to look at niching. Choosing a niche makes you different than other designers who don’t specialize. Take Craig Burton, for example. I interviewed him back in episode 174 of the Resourceful Designer podcast. Craig’s design company is called School Branding Matters. And you guessed it; he designs brands for schools. That’s what makes Craig different. That’s what makes him stand out. And it’s helped him land clients around the globe. Not bad for a solo graphic designer from New Zealand. But any time a school needs new branding searches for a designer, there’s a good chance they come across Craig’s website. And when given a choice between a generic designer and one who specializes in school branding. The choice is pretty simple. After all, chances are they won’t have to explain to Craig the intricacies of the school ecosystem and how a brand would be incorporated. So yes, niches are a great way to make yourself different. You can hear more about niching in episode 54 and episode 93 of the podcast. Other ways to be different. Are there other ways to make yourself stand out from other similar designers? Sure there are. Take Ian Paget, for example. You may know him as Logo Geek. He’s a logo designer from Manchester, the UK and has a popular podcast of the same name as his business, Logo Geek. Ian specializes in Logo Design, but so do a lot of designers. So how does he stand out? I just mentioned he has a logo design podcast. So that gives him some authority in the space. Ian has also judged logo design competitions. And he’s written articles about logo design for some well-established publications. All of this gives Ian credibility and has earned him some prestigious clients. He’s been hired to design logos for universities, big corporations, large conferences, etc. His credentials differentiate him from all the other logo designers around. So he uses it to his advantage. And it’s working. Small things can make a difference. Finally, I want to mention that you don’t have to do much to be different. The things I just talked about are significant steps. But there are little things you can do to set yourself apart. Take me as an example. As you may know, a few years ago, I started a second design business called Podcast Branding, which specializes in podcast cover artwork and websites for podcasters. Other businesses in this niche specialize in podcast cover artwork beside me. Even though I know I’m priced higher than most of my direct competition; I have a thriving business. So what did I do to make myself different? For one, I established that not only am I a designer, but I’m also a podcaster. I’ve been podcasting since 2013, and that lays a strong foundation for my credibility in the space. I get podcasting. Any designer can design a square piece of art. But the fact that I’m familiar with the podcast industry helps me stand out. The other thing I do that makes me unique is offer a one-on-one meeting with every client. Most of my competitors provide a questionnaire for clients to fill out. They then take the client’s information and design a podcast cover. On the other hand, I get on a Zoom call with every client to discuss their podcast. I ask why they’re starting a podcast. What do they hope to accomplish with it? What format will it be? Will it be just them, or will they have a co-host? Will they interview guests? I find out everything I can about their new show. I do this for two reasons. I need to know about the show if I’m going to design artwork for it. And I want to get a feel for who the podcaster is. Their personality will affect what I create for them. If a person is very serious and formal, I may design their cover one way. However, if they come across as joyful and bubbly, I’ll probably create it differently. These 15-minute meetings make a massive difference to me. And I’ve been told over and over it’s the reason why a client chose me over someone else. Even when I’m the more expensive option, they felt my way of doing things is more personal than a questionnaire. Conclusion We all know that finding new clients can be difficult, especially when you’re just starting. We also know that word of mouth is the most common way designers get new clients. I talked about this in length in episode 281 of the podcast. Word of mouth spreads quickest among like-minded people. Why is that indigenous member of the Resourceful Designer Community doing so well? It’s because indigenous people talk to other indigenous people, and when she does a good job with one, the word spreads. The same applies in all communities, whether it’s an Asian or coloured community, an LGBTQ community or even a school or podcaster community. Like-minded people talk to like-minded people. And when you do a good job helping one of them, they’ll spread the word. Especially if they know you specialize in people of that community. So what’s unique about you. What can you do to make yourself stand out from the competition? What can you do differently that will make clients choose you? Figuring the answers to these questions can mean the difference between looking for your next client and being completely booked for the rest of the year. Worth thinking about, isn’t it?

It’s so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don’t live in the same world as we do. Our clients don’t see the world through a designer’s eye. When they look at a billboard, they see the message. When a designer looks at a billboard, not only do we take in the content and message. But we also take in the layout, the hierarchy, the use of negative space and the colour pallet. We note what fonts are used and what imagery they chose to relay their message. When we see something that isn’t kerned correctly, we feel the need to point it out. We feel almost obliged to mention every stock image we recognize out in the wild. "See that photo of that happy family in that car insurance ad? I saw that exact photo on Depositphotos." And we stop to admire displays, posters, cards and everything else we think is well designed. After all, when you see something that you feel is well designed, don’t you secretly start cataloging pieces of it away in your mind so you can “borrow” the idea for something you create in the future? As designers, our brains are just wired that way. We see the world through a designer’s eye. But sometimes, we forget that non-designers don’t see the world the way we do. My wife has perfected the eye roll she uses whenever I start talking design about something I see. Sometimes she’ll feign interest, but I know that she doesn’t care that the line spacing on the restaurant’s menu is too tight. She just doesn’t get it because she’s not a designer. But neither are our clients. That’s why they hire us for their projects. And sometimes, it’s easy to forget that they don’t have the same knowledge as us, nor the same interests. And they view the world through a different set of lenses than we do. That’s why it’s a good idea that before you say or present anything to a client, you try to consider it from their point of view. Case in point. A designer shared an intro packet PDF in a design group I belong to, asking for advice. The PDF is to give prospective website clients to explain what a CMS is, a Content Management System. She went into great detail, outlining everything there is to know about CMSs. I how thorough she was. However, I and several others pointed out that it wasn’t suitable for clients. She explained how databases work, with columns and rows and entry IDs. and how you can edit a database directly with tools such as phpMyAdmin. Then she explained how she builds a custom portal for each client that allows them to easily add, delete, and edit posts in the database. And finally, she explained how the items in the database end up displaying on the web page. She even showed examples of the PHP code required to make it all happen. Nothing was wrong with anything she presented, except that most of them are redundant to clients. A client doesn’t need to know how databases work or how the info from the database ends up on a web page. All the client needs to know is their website will have a CMS with an easy-to-use interface allowing them to add, delete and edit the content of their site. Remember, these are perspective clients. Meaning they haven’t committed to working with you yet. You don’t want to scare them away before they’ve had a chance to work with you. Donald Miller, the author of Building a StoryBrand, said it best. “If you confuse, you’ll lose.” Consider your marketing message from a design client's perspective. Let’s say you specialize in logo design, and you showcase your three-step process on your website. Step 1) I start with a meeting. I have a list of over 50 questions I ask you, covering everything from how your company got started, to your mission, to where you see the future going. This allows me to get to know you and your business. Step 2) I take the answers you gave me and start the research process. I take a close look at what your immediate competition is doing. I examine your industry as a whole to determine if there are any trends we may want to follow. I may conduct focus groups to learn more about what your clients think of you. I then gather all this information and begin the concept stage, where I brainstorm and develop several different ideas. I then narrow it down to the most promising ones and fine-tune them until I’m satisfied. Step 3) I present you with the best ideas. If required, we then enter the revision process, where you are allowed three sets of revisions to tweak your logo until you are satisfied. Once done, I’ll create a brand guide that outlines the rules for using your new logo and supply everything you’ll need in various file formats. This shows a comprehensive process. And a designer may think this is perfect for showing the client why they’re worth the price they’re charging. However, it may have an adverse effect from a client’s point of view. "50 questions? I just want a logo for my new business. Why does it have to be so complicated? Maybe I should find another designer." Imagine a client’s perspective if they saw this on your website. Here is my three-step process. Step 1) I take the time to get to know you and your business. Step 2) This is where the magic happens as I develop the perfect logo for your business. Step 3) I present you with the best concepts for you to choose from. Don’t worry. You’ll be allowed to suggest minor adjustments to tweak the logo until you’re 100$ satisfied. Now, this a client can understand. All the other information is redundant or can be relayed once the person becomes an actual client. Presentation and mockups. If you are not using mockups in your presentation, you are doing yourself and your clients a disservice. I can tell you from experience that mockups make a massive difference in a client’s decision-making process. Many clients are not visual thinkers like designers are. Their creativity isn’t honed like ours to imagine how things will look in different situations. A logo presented on a white background doesn’t have the same effect as a logo shown on a storefront, a shirt or a vehicle. A tri-fold brochure displayed flat may look good. But it doesn’t have the same oomph as a mockup showing what it looks like when partially folded. I’ve had several clients over the years tell me they were hesitant about a logo design I presented until they saw the mockups. Once they saw the logo “in action,” they saw its full potential. That’s because clients often can’t picture it on their own. Asking them to imagine the logo on the side of a delivery van is nowhere near the same as showing them the logo on a delivery van. When you prepare your presentations, thinking like a client can help you close more deals. Showing confidence, a client's perspective. You know the way you can sometimes tell when a person isn’t sure of themself. It’s offputting. Try to think about how you come across when dealing with clients. From the client's point of view, do you show confidence? Think about it. As you’re pitching yourself to a potential client, They’re looking at you and considering whether or not you’re someone they want to work with. And that decision may have nothing to do with your actual pitch. From the client’s point of view, they want to see someone who shows confidence in themself and their ability to do the work. You want every encounter with a potential client to end with the prospect thinking, “This is someone I want to work with.” Let’s talk pricing from a client's perspective. Once again, thinking from a client’s point of view. Are your prices too high or too low? Is a client willing to invest in you? There’s no right or wrong answer regarding how you price yourself. It comes down to the type of client you want to work with. Think of it this way. Let’s say you’re in the mood to go out for a steak dinner. You can find a restaurant that serves a $20 steak. Or, you can go somewhere else and get a $200 steak. What’s the difference? The difference is how much you’re willing to spend on a steak. People who opt for the $20 steak might never consider spending $200 for a similar meal. However, some people regularly go out for $200 steaks and would never consider a $20 cut of meat. Now for all we know, both steaks came from the same cow. But that’s beside the point. The person who opts to spend $20 on a steak and the person who opts to pay $200 have two different mindsets. Neither is right or wrong in their decision. It’s just the way they are. The same thing applies to design clients. Thinking again from their perspective. Most clients who consider Fiverr a good place to get designs made would probably never consider paying thousands of dollars for a freelancer. And there are just as many clients who are willing to spend thousands of dollars which would never consider ordering from a cheap designer. So who are you marketing to? Do you want low-paying clients to say you’re their person? Or do you want high-paying clients to think you’re the perfect designer for them? Figure that out, and then target yourself to go after that group of clients. In this case, thinking like a client can help you land the clients you want. I could go on and on about how thinking like a client can benefit you. But I think you get the idea. Most clients are not designers. They don’t think like designers, nor do they see the world around us the same way designers do. Don’t let that become a gap between you and them. Before everything you do, ask yourself, “How would a client experience this?” And if you’re successful at doing this. There’s no reason why your design business shouldn’t be successful either.

Ask any designer, and they’ll tell you that their number one way of landing new design clients is through word-of-mouth referrals. If you do an excellent job on a client’s project, there’s a good chance they’ll pass your name along should they hear of someone requiring services you offer. I’ve built my entire business on this model. And chances are, so have you. But does that mean you should only rely on word-of-mouth referrals? No, it doesn’t. Are you familiar with the term diversify? In short, it means “using different options.” Such as “you should diversify your investments,” meaning you should have multiple investments. If one of them isn’t doing well, your other assets can help make up for it. Diversification can also apply to your income stream. If all your work comes from one client, and that client suddenly has financial difficulty and stops sending work your way, you’ll be in trouble. That’s why it’s best to have multiple clients. If one stops sending you projects, you can still make a living from the rest. But I want to talk about diversity concerning how you obtain new clients. As I said, word-of-mouth is the most popular method in our field. But word-of-mouth has limits. That’s why you shouldn’t rely solely on it for your clients. This is how word-of-mouth works. Imagine a tree. The tree trunk s one client. You design a project for this one client. They may refer someone else to you via word-of-mouth if they like what you did. That someone else is now a limb on that tree. Again, you do a good job, and that someone else, the limb, tells another person about you. That new person becomes a branch on your tree, and so on. Every limb and every branch can trace itself back to the trunk, the first client. Now you have a big tree of clients, all somehow connected back to that initial client. And that’s great. But there’s more than one tree in a forest. This means many people could use your services but have zero connection to anyone in your tree of clients. And if they have zero connection to your existing clients, they’ll never hear about you through word-of-mouth. That’s why you should diversify how or where you find clients. Because every client you land that isn’t connected to your other clients starts a new tree for you. Now there are many resources available on how to find clients. Searching the phrase “How to find graphic design clients” will produce more than 247,000,000 results. Have fun reading through all of them. But today, I want to share six unconventional ways you can find design clients. And just a note, I’ve successfully landed new clients using 5 out of 6 of these methods. And it’s not because one didn’t work. I just never tried it myself, but I know others who have. Also, note that some of these methods may require a small investment. So let’s get started. Placing business cards in books. Leaving your business card in a book is a great way to introduce yourself to someone who may not know you. Look at your local library or book store for books on starting a business and insert your business card. If there happens to be a chapter on branding or marketing, place your card there. Should someone read the book, they’ll come across your card at the point in the book where they’re learning about the type of services you offer. This method worked for me recently. A client contacted me saying, “I found your business card in a book I bought.” BTW, you could leave a business card as I did. Or, if you want to get more creative, you can have a special card made for just this purpose. Imagine someone reading a “How to start a business" book and coming across a card that reads, “Are you thinking of starting a business? I would love to help you with your website.” Join a board of directors or committee. As I mentioned above, some of these methods require an investment on your part. This one isn’t financial. It’s time. We all know that networking is one of the best ways to become known for what you offer. After all, if someone doesn’t know about you, there’s very little chance they’ll hire you. But networking doesn’t have to be just at conferences or special events. You could join a local board of directors or a committee for an organization. What’s good about this is you’re not just meeting people once. You regularly interact with people when you’re on a board or committee. This gives them a chance to get to know you. These relationships make it very easy for someone to consider you when they need a designer. Don’t do this with the mindset of landing clients. If you're going to invest your time, it should be with an organization you believe in, even if it doesn't produce any clients. Advertise your design business on T-shirts. I’ve talked before about how when I first started my business. I had a T-shirt made with the message “Hi, I'm a website designer. Is your site working for you?” on the back. I wore this shirt to local events and trade shows. It landed me several new clients. But wearing a T-shirt advertising your services isn’t what I wanted to talk about today. Over the years, I’ve designed T-shirts for various organizations, events and festivals in our area. Not only do I design the image for the shirts, but I broker the screen printing as well. Whenever I give a client a quote for a T-shirt project, I offer them two prices. A regular price and a discounted price if they allow me to put my name and logo on the back of the shirt. If it’s for an event and they want a list of sponsors on the back, I’ll ask to have my name and logo on the sleeve instead. Most clients jump at this opportunity to save money. And since I’m brokering the deal, I make sure I’m still making a profit either way. I’ve had my name and logo on shirts for sporting events, festivals, concerts, charity events, etc. Each of them is an opportunity for someone to find out about my business. And over the years, it's brought in new clients. Sponsor your kid’s activities. Another option to get your name out there is sponsoring your kid’s activities. If you don’t have kids, you can still reach out to local youth groups or leagues and inquire if you can help them. Growing up, my daughter played competitive soccer and volleyball and danced on a competitive dance team. I found a way to advertise my business with each organization. For soccer and volleyball, I approached the teams with a fundraiser idea. I created a T-shirt not for the athletes but for the parents, grandparents, friends and siblings who watch the game from the sidelines. I designed a graphic with the team name and “Sideline Support” on the front. On the back, I put my business info. My daughter's team sold the shirts to family and friends of every team in the league. And all proceeds went to my daughter’s team. For the dance team, my daughter was on. I offered to design their yearly dance recital t-shirt in exchange for a full-page ad in the recital program. I’ve had several clients discover me through that ad. Advertise your design business on your vehicle. Another way to get your name out there is simply by putting your information on your vehicle. Vinyl letters, a wrap or even a car magnet, create a moving billboard advertising your services. This is the method I haven’t tried myself. But I know a few designers who have their business information on their vehicles, and they’ve told me it brings in many leads. Include an ad for your design business in any proposal involving ads. You’ll get to work on projects that involve ads from time to time. Maybe you’re asked to design a magazine. Or a program for a local event. It might be a sponsor board or a t-shirt with sponsor logos. Maybe a website client wants you to incorporate space for ads on their new site. Whatever the project is, always ask for one ad spot to be reserved for you as part of the proposal. If it's a sponsor board, request to include your logo as a sponsor. Try to have your ad or logo on everything you can whenever possible. There's more than just word-of-mouth. Word-of-mouth is, and will always remain, the best way for you to land new design clients. But it shouldn’t be your only way. Try as many of these unconventional ways to land design clients as you can. Who knows what will happen. After all, people aren’t going to hire you if they don’t know who you are. The more you diversify how you find clients, the more trees you'll have in your forest.

Let me ask you something. How confident would you be buying a meal from a food truck that is so rusted and smoke-stained that you can’t make out its name on the side? Or how confident would you be staying at a motel where the paint was peeling off the doors, siding was missing on the building, and duct tape held the cracked windows together? Or how confident would you be buying a car from an auto dealer whose windows were so dirty you couldn’t see through them and whose sign was missing a couple of letters? I bet your confidence wouldn’t be very high in those situations. How do you think a client would feel if they came across a website that contains errors while looking for a designer? I bet they wouldn’t feel too confident in hiring that person. That’s what I want to talk about today, making sure your messaging doesn’t contain errors. Let me give you a bit of background here. I decided to talk about this today because someone sent me a message earlier this week. Now, if you’ve ever contacted me for whatever reason, there’s a good chance I looked at your website. It’s just something I do. Any time someone emails me or contacts me on social media, I’ll try to find their website to see how they present themself. So, someone sent me a message earlier this week, and when I found their website, the first thing I saw was a spelling mistake. The very first line of the website was “I Designs Websites.” Other places on the website included passages that lead me to believe this person is not a native English speaker. But I’ll touch more on that later. And even though it was a beautifully designed website, and this person had a fantastic portfolio, those spelling and grammar mistakes made me question the quality of this person’s work. Now imagine I was a client looking for someone to build a website for my new business. Those errors may be enough to make me second guess this person and move on to another web designer. Be careful with jargon. But it’s not just spelling or grammatical errors that can hinder your chance of landing clients. Another section of this same website described their services and how they work. They mention that the first thing they do is build a wireframe to show the client before making their website using WordPress. Elsewhere on the site, it said their web hosting includes a CDN. You probably understand what I just said if you're familiar with websites. Imagine a client with no knowledge of websites other than knowing their business needs one. “Wireframe,” “WordPress,” and “CDN” don’t mean anything to them. Reading these things may cause them more confusion, which may make them look elsewhere for a web designer. I talked about Jargon in episode 217 of the podcast. Jargon is common terminology in specific industries but maybe not so common outside of them. I’m a web designer, and I remember wondering what wireframes were the first time I heard someone use that term. It wasn’t until I understood what a wireframe was that the word became part of my vocabulary. I’m not saying you shouldn’t use these jargon terms in your communication. But if you do, you should add some clarity for anyone unfamiliar with them. For example: “We start by building a wireframe, a mockup layout of your website for you to approve before we start building the real thing in WordPress, a popular website platform, powering over 60% of the world’s websites.” “Our web hosting includes a CDN, a content delivery network that improves the efficiency and speed of your website and helps you rank higher in search engines.” Even if a client doesn’t recognize the jargon, they can still understand what you’re saying because of the descriptions. A designer's job is communication. As designers, people think our job is to make things look good. And in part, it is. But more importantly, a designer’s job is to ensure a message is told clearly and understandably. Design is about communication. And if the communicated message is confusing, then the person, company or organization behind that message will appear less competent. But what can you do? The first suggestion I have is simple. Spell and grammar check your work. A spell and grammar checker can help eliminate most problems, but only to an extent. They can identify misspelled words but are not as good at finding incorrect or better words. For that, I use a tool called Grammarly. I’ve been using Grammarly for years. Not only does it find spelling and grammar errors, but it helps improve my writing by suggesting alternatives. It helps me be a better writer by making me sound better. It’s well worth the small price. Be wary of mistakes in headlines. I read a report that said there were more errors per capita in newspaper headlines than in the body copy. It said that, on average, there was one error for every 1000 words of body copy compared to four errors for every 1000 words of headline copy. Most people don’t read headlines; they skim them—even the proofreaders whose job it is to find errors. Don't only rely on spell checkers. The other thing about spell checkers is they won’t help you identify jargon. For that, you need to have someone else read over your text and tell you if there are problem areas. We do this all the time in the Resourceful Designer Community. People share their work, and others point out any problem areas they detect. Then the designer can choose whether or not to make a change. Having someone else read your work is especially important for anyone where English isn’t their first language. This is probably the case with the website I looked at this week. The person wrote the copy themself to the best of their ability, but the fact that they are not native English speakers is evident. And this may turn away potential clients. The more precise and accurate your writing, the more professional you’ll sound, and the more willing clients will be to work with you. Different dialects for different regions. And it goes beyond just language. Regional dialects also come into play. For example, if you’re targetting clients in North America, you may say something such as. “I design custom logos.” However, if you’re targetting clients in Europe, you may want to write “I design bespoke logos.” Both words mean the same thing, but “Custom” is more common in North America, whereas “Bespoke” is used more often in European countries. Colour is another example. You’re going to spell it c-o-l-o-r if you're talking to Americans and c-o-l-o-u-r for most other parts of the world. I’m in Canada. And any time I’m looking for a printer or supplier, I’ll take note of the spelling on their website. If I see "color," I’ll know it’s an American company, and I may continue my search to find someone in Canada. Make it count. You only get one chance to make a first impression. And if you fail at that first chance because of poor writing, there’s not much you can do to regain someone’s trust. So I suggest you take some time and closely go over your website and other marketing material. Or have someone else do it for you. Identify any problem areas or areas that could be improved and make changes. The better you sound, the more professional you’ll appear, and the better the chances are that a potential client will hire you. Don’t lose out because of poor writing.

Hi there, it’s Mark here. I’m sorry, but there won’t be a typical podcast episode this week. But I will be back next week with more great content to help you with your design business. In the meantime, I have a proposition for you. If you know anything about website ranking and SEO, you know the importance of good quality backlinks. How would you like to get a backlink to your website from a very well-established site in the design space? I’m talking about https://resourcefuldesigner.com If you visit the Resourceful Designer website, you’ll notice that it’s divided into two sections. The podcast, and the blog. I started it that way with the best of intentions of maintaining both. And although I’ve done a great job of putting out new podcast content over the past 6 years.  The same cannot be said of the blog section. And I’d like to remedy that.  However, I don’t have the bandwidth to produce a podcast and write a blog post every week. That’s why I’m reaching out to you. I’m opening up the Resourceful Designer blog to guest authors and I’d love to give the first opportunity to listeners like you. If you have an idea that would benefit designers who are starting or running their own design business and want to write an article about it, please reach out to me at [email protected] and I’ll send you the specifications to get started. I’ll give you full credit for your article, including a do-follow link back to your website in your author bio. If you’re interested, please reach out at [email protected]. Thanks for your time. I’ll be back next week with another great episode of Resourceful Designer. Until then, stay creative.

The local tourism board where I live, a client of mine, in partnership with one of the local newspapers, produces a 72-page visitor guide every year for people visiting the area. The tourism director hired me to design a countertop display stand for these guides that they will place in various stores and businesses in the region. These visitor guides are an odd size. So I started researching companies that produce custom cardboard countertop display stands. And let me tell you, I was super impressed with one company I contacted. While browsing their website to see if they offer what I need, a chat bubble popped up saying, “Hi, I’m Frank. I’m available right now if you need to chat about anything.” I took Frank up on his offer and asked what my best option was for the display stand I needed. He replied by requesting my phone number and asking if it was ok for him to call me, as it would be easier to discuss my needs over the phone. I agreed, and I was on the phone with him a minute later. Frank listened to what I needed, made a few suggestions and said he would email me a price by the end of the day. In my opinion, Frank and his company went above and beyond to impress me, a potential new client. But it didn’t end there. Within a couple of minutes of hanging up the phone, I received a welcome email from Frank thanking me for agreeing to talk to him. In the email, he briefly outlined what we had discussed. And he attached an intro packet outlining the company for me to read. This intro packet upped my impression of the company tenfold. A couple of hours later, I received another phone call from Frank. He tells me he just emailed me the quote and asked if I have time to go over it with him. At this point, I felt like royalty. I was so impressed with the way they were treating me. I had never heard of this company before, and now I couldn’t wait to tell everyone about them. Frank walked me through the various charges involved with my project, such as the price for a custom die, among other things. But when we finally reached the cost per unit, it was higher than I had hoped. Not overly so, but still more than I wanted to pay for them. When he asked me what I thought, I hesitated for a moment. And that’s when Frank goofed up. Offer excellent customer service. Before I get to what Frank said, I want to emphasize the importance of excellent customer service and how it affects you and your design business. You may think of yourself as a designer, but designing is a small portion of what you do if you’re running your own design business. And it might not even be the most critical portion. If you’re working for yourself, your most important skill is the ability to sell yourself. Running your own design business requires you to be a good salesperson. Every client who agrees to work with you does so because you successfully sold them on you and your ability to do the job. They agreed to your price, had confidence in your skills, and trusted you to complete their project because you sold them on these things. This ability to sell goes way beyond the monetary aspect and is part of every interaction you have. It’s what makes people like and what to work with you. Sometimes, even despite the price. If you lack this ability to sell yourself, you will be hard-pressed to find clients. I’ve said it many times before. Clients would prefer to work with a good designer they like, then work with an amazing designer they don’t like. And it all comes down to your ability to sell yourself. What you should never do. Anyway, back to Frank. So as I said, the price per unit he quoted me was a bit higher than I hoped. And Frank sensed my hesitancy. And what he said next changed my impression of this company. When Frank sensed my hesitation, he told me, “Don’t worry. All prices are negotiable.” And at that point, the pedestal I had placed this company on crumbled. Frank had presented me with a reasonable price for what I needed, although higher than expected. But now he was telling me that price was negotiable. In other words, he was admitting that his company could do the job for less. So I asked him about it. My response was something like, “Are you telling me that the price you’re showing me is not the best price you could have given me for this job? That you inflated your quote hoping that I would be gullible enough to agree to it?” Frank quickly went on the defensive, saying no, this is how much the job costs. However, if I wanted to negotiate, he would hear me out. I replied, “You’re telling me that you would consider lowering the cost if I negotiated with you. That tells me that this price isn’t really what this job costs and that you could easily do it for less. Otherwise, why tell me the price is negotiable? And even if you agree to take 5, 10 or 15 percent off the price, I will still wonder if you’re conning me, and I could have gotten it for even less.” At this point, I thanked Frank for the quote, told him I would get back to him if I had any questions and then ended the call. All the fantastic work this company did to win me over as a client went down the drain. What’s the big deal about negotiating price? You may be wondering, what’s the big deal? People negotiate prices all the time. This is true. In fact, I love haggling over prices. It’s a skill I learned from my mother, and it drives my wife crazy when I ask for a discount or rebate from anyone. The way I see it is there’s no harm in asking for a lower price. If they say no, I can still purchase whatever it is at the displayed price. And if they agree, I feel good about my actions because I got a better deal. But this situation is different. I wouldn’t be upset if I were the one who had asked if the prices were negotiable and Frank had said yes. But the fact that he presented me with the price and immediately told me they were negotiable means he didn’t have my best interest in mind. Frank was trying to get the most out of me he could. And when I showed hesitation on the price, he tried to save the sale by offering to negotiate. This company that I thought was so amazing now makes me wonder if I should consider working with them. Your prices are non-negotiable. But what does all of this have to do with you and your design business? You don’t want people to think you’re taking advantage of them. But any time you offer a discount or agree to lower a price, that’s precisely what you are doing. If you lower your price just one time, that client will forever question any future price you give them. They’ll always wonder if you’re trying to take advantage of them. And even if you provide them with another discount in the future, they’ll wonder if it’s the best discount, or could you have offered more? Think about anything you’ve ever bought on sale. In your mind, if you purchase a $399 item on sale for $249, is it worth the sale price you paid for it or is it worth the original price? Most people feel the sale price is its actual value. You never want your clients to think your services are not worth as much as you charge because you offered a discount. Let’s use hourly rates, for example. If you usually charge $100/hr and offer a client a discount of $70 per hour. They’ll feel resentful should you ever charge them your standard rate in the future because they’ll know you can do it for less. When are discounts ok? This is not to say that you should never offer discounts. There are times when lowering your prices is in your best interest. Pro-bono work Pro-bono work is an obvious example. Offering free or discounted work for a charity or non-profit you believe in doesn’t diminish your perceived value. I highly suggest you invoice the charity for your services showing the total price with an applied 100% discount. Or better yet, and this is what I do, I charge the charity the total price for the project. And agree to donate the entire amount back to them after they’ve paid. This way, they get to claim the project as a business expense since they’re paying for the work, and you get a tax receipt for the donation you make back to them. An added benefit of invoicing for your charity work is that should staff at the charity change; any future person will know the value of what you provided them because of the invoice. Friends and family Friends and family are also acceptable recipients of discounts. Doing something for a friend at a discounted rate or even for free shows them you care. Again, let them know the total price and that you’re discounting it. My rule of thumb for family and friends is to offer more significant discounts for personal work. Offer smaller discounts for businesses they own. And no discount for companies they work for or if they own it with a partner. I don’t mind cutting a deal for someone I care about, but there’s no reason for collateral people to get a discount because of them. Retainer agreements And, of course, discounts are a significant selling factor with retainer agreements, where you presell your time or deliverables at a discounted rate in exchange for guaranteed monthly income. Other than these three scenarios, charity work, friends and family and retainers. There’s no reason for you to offer a discount. What if a client questions your price? What do you do in a situation where a client questions your prices or asks if they can get a discount? This scenario is bound to happen to you at some point. You give a client a fee, and they ask if there’s any way you can do the job for less? First things first, your price is never wrong. You chose whatever price you presented because you believe that’s how much the project is worth. If you thought to yourself, “there’s no way anyone would pay this much.” you would never present that price. So stick to it. Tell the client you’re sorry they feel that way, but that’s the price for what they’re asking of you. However, if you think you may lose the client, offer to negotiate. Never on price. Instead, negotiate the scope of the project. Offer to cut out parts of the project to lower their cost. On a website, for example, Instead of every offered service having a landing page, offer to create one “Services” page that lists everything they do. This makes less work for you and can shave off a bit of the price. If it’s a printed booklet you’re designing, You could suggest they reduce the number of pages to bring the price down on both design and printing. Or suggest they have it saddle-stitched instead of perfect bound. Anything you can do to reduce the scope of a project will, in turn, lower the price, which may help the client with their decision. And, it doesn’t compromise the value you bring to them. By showing clients how much they can save by eliminating options, they learn the value of those options and feel less conflicted about paying for them. My personal experience is that most of the time, the client will appreciate the effort but decide to stick to the full scope at the price you originally quoted. Think of it in terms of buying a new car. How would you feel if the dealer said they could offer you the same make and model vehicle at a lower price, but it won’t have air conditioning? The original price won’t seem as bad anymore if you want air conditioning. So allow your client to lower the price by reducing options on their project. If they accept the lower price, you’re still getting paid for your work at the price you deserve. And if you’re lucky, they’ll decide they don’t want to lose those options and choose to pay your original cost to keep them. What if you can’t reduce the scope of the project? For projects such as logo design, where you can’t reduce the project’s scope, I suggest using the three-tiered pricing system. Offering three different price options, each with an expanded scope gives clients a choice and minimizes their chances of going elsewhere. You must be ok with losing clients. I must point out that you have to be prepared to lose clients. There’s always the possibility that the client doesn’t like your price, and instead of asking for ways to lower it, they decide to go elsewhere. And you know what, that’s ok. Any client that doesn’t see the value in what you do isn’t worth having as a client. Again, think of cars. Many people buy Toyota Corollas, while others prefer to drive a Mercedes-Benz. Some design clients can afford your services, while many can’t. It’s up to you to focus your energy on those who can. One last tip on clients who think you’re too expensive. If a client ever tells you your price is too expensive, you may want to respond like this. “I’m sorry you feel that way. I understand that for some people my prices may seem high. But I assure you, I charge what I’m worth, and I have many repeat clients who are very happy paying for the services I provide them. I know, that hiring a designer is a big investment. And not everyone can afford my prices. No hard feelings if you would prefer to find a less expensive designer.” You’d be surprised when you answer in this manner how many people will decide to work with you anyway. All of this to say, your prices are non-negotiable. You deserve every cent you charge and more. So never compromise your principles or values just because a client is hesitant about the price you present them. It’s your business, after all, and you know what you’re worth much more than they do.

I had a conversation recently with fellow designers over how we refer to ourselves. This conversation started when one designer asked another why they referred to themselves as a freelancer? We then talked about the impression and stereotypes associated with the word freelancer. In the end, the designer acknowledged that it was in their best interest not to use the term freelancer anymore when referring to themself. And it would be best if you did the same. Stop calling yourself a freelancer. Why you should stop calling yourself a freelancer. There’s a stigma associated with the term Freelance or Freelancer. In episode 17 of the Resourceful Designer podcast, I discussed how calling yourself a freelance graphic designer could hurt your business. I shared a story of when a company approached me for an in-house position. I turned them down, but I shared the name of a designer I knew would be perfect for the job. The company’s CEO later told me the designer I told them about had all the right qualifications. However, The title she used on her resume was Freelance Graphic Designer, and they were looking for someone more serious than that for the position. She didn’t get the job because she listed herself as a freelancer. I know it’s crazy, but it’s true. You see, the term freelancer is popular among designers. When I was in school, my classmates and I talked about how great it would be to be a freelancer. But outside of our sphere of peers in the design industry, the term freelancer is not as familiar. Or maybe I should say it’s not as “prestigious” as we like to think it is. The term freelancer is akin to being quick and cheap, which reminds me of episode 71 of the podcast Good Design, Quick Design, Cheap Design. Pick Two. For many business people, freelancers are people you hire if you want something done fast and for a reasonable price, not necessarily if you want something designed well. For this reason, I tell designers who work for themselves to stop calling themselves freelance designers and instead say they run a design business. Even if you only do it as a side gig. In an article titled Stop Calling Yourself A Freelancer, author Andrew Holliday says that a company commands more respect than freelancers. And that freelancers are perceived as commodities. Meaning they’re interchangeable. If you need a quick design job, hire a freelancer. In the future should you require more design work, you could hire the same freelancer, or you can hire someone else. It doesn’t matter because freelancers are interchangeable. Anyone will do. And usually, the cheaper, the better. Hiring a freelancer is kind of like purchasing fuel for your vehicle. You know that all gas or petrol stations are basically the same, so you pick and choose where to fill up based on price. That’s how many business owners perceive freelancers–as commodities. However, if you want a partner to help you develop your brand and marketing assets, someone you can work with long-term, then hire a design company, even if that design company is just one person. Holliday made another interesting point in his article that freelancers often fight for hourly work. Whereas companies typically get paid by the project. And therefore, your earning potential is much higher if you refer to yourself as a business owner and not a freelancer. But don’t take his or my word on it. Earlier this week, I posted a poll in a large entrepreneur community where I’m a member. It’s a community made up mostly of solopreneurs to mid-size business owners. In other words, the type of people you want as design clients. Here’s what I asked. Who would you prefer to hire for design work: A: A graphic designer who runs their own design business? B: A freelance graphic designer? I know. It’s a trick question since both answers are the same, but I wanted to see what people would say. Two hundred four people responded. 176 (86%) chose A: A graphic designer who runs their own design business. Compared to only 28 (14%) who chose B: A freelance graphic designer. What’s even more interesting are the comments on my poll. Aren’t they the same thing? But if I had to choose I would pick A. It sounds more professional. I would hire a freelance graphic designer. I’m just starting out and don’t have a large budget and option A sounds more expensive to me. If I knew exactly what I wanted and just needed someone to implement it for me I would choose B. If I needed someone to help me develop new ideas I would choose A. Isn’t hiring a freelancer kind of like hiring an employee who doesn’t actually work for you, so it’s less paperwork? I think the difference between the two is confidence and trust. I could trust that a design business owner is competent and knows what they are doing because they took the time to start a business. I know they’ll be around for a long time should I need them again in the future. I wouldn’t feel the same way about hiring a freelance graphic designer. I have a background in design, and I choose A. Most freelancers I know are only doing it until they can find a full-time job. And there were many other comments just like these. And they all came to a similar conclusion. If you want someone cheap, someone you can tell what to do, and you’re not interested in building a working relationship with them, then hire a freelancer. However, if you want someone knowledgeable, someone who can help you solve the problems you’re facing, and someone reliable who will be around for a long time, hire a designer who runs a design business. I think these people make my point for me. Stop calling yourself a freelancer. Let me simplify it. Let me simplify it by creating another distinction between a design business owner and a freelancer. If the projects you work on are for someone other than the person or company paying you, you are freelancing. For example, if an agency contracts you to work on projects for the agency’s clients, you are working as a freelancer. They may or may not have in-house designers, but they need to hire you to fulfill their commitment to their clients. It doesn’t matter if you work directly with the client or deal with someone at the agency as a go-between. If the end client is not the one paying you, then there’s a good chance you’re freelancing. However, if a client hires you to do work for them and pays you directly for your services, you are not freelancing. You are running a design business. Take my Podcast Branding business, for example. Podcasters hire me to design their artwork and websites. That’s not freelancing since the client is paying me. But I’m also the designer for a large podcast agency. This agency sends their clients to me for their podcast artwork. In this case, I’m working as a freelancer for the agency since they pay me to create artwork for their clients. Another thing to consider is if you charge fixed, project-based or value-based pricing, then you are running a design business. Since freelancers typically charge by the hour. And finally, If you don’t plan on ever being employed or working for a boss. Then you are running a design business. It’s up to you. In the end, you can call yourself whatever you want. It’s your career, after all. But I hope I’ve given you something to ponder. I know I was surprised by the response I got from the poll. I figured Design Business Owner would prevail over Freelance Designer, but I didn’t know by how much. And if those who responded are the people who represent our ideal design clients, then why not heed what they are saying. Call yourself a freelancer if you want. But if you take yourself seriously and, more importantly, if you want others to take you seriously, then why not drop that moniker. Stop calling yourself a freelancer.

On Monday, when I sat down to start my week, I had an email in my inbox from a client giving me their approval to launch their new website. I anticipated this, and the site was live within an hour and a half. Satisfied with another completed project, I opened Plutio, my project management software of choice, to see what I was to work on next. And what I found was nothing. I had no website projects. I had no podcast cover artwork to design. My to-do list of client work was blank. I can’t remember the last time this happened. I didn’t even have proofs out with clients that may come back. I had nothing, nil, nada, zip, zilch and whatever other ways I could say it. I had no client work. It’s now Friday afternoon as I write this, and not a single new project came in this week. For the first time in over a year, an entire week went by without a single order from my Podcast Branding website. For the first time in an even longer period, I didn’t have a client website on the go. This lack of work is a situation that many self-employed designers may face. It doesn’t only happen to new designers trying to grow their business. It can happen to anyone at any time. Maybe it’s how the planets have aligned, or Lady Luck decided to take a vacation. I don’t know, but it happens. It just happened to me. And it can happen to you. But experiencing a lull like this shouldn’t make you worry. I’ve been in this line of work for a long time, and I can tell you, lulls never last. Give it a little time, and once again, you’ll feel overwhelmed from having too much on your plate. What to do when facing lulls. The best way to face lulls is by embracing them. Please take advantage of the time they provide you because it won’t last. This past week was one of the most productive for me in a while. I had no client work to hold me back, allowing me to accomplish many things. On Tuesday, my daughter asked if I could build her a website. She has an Etsy store but wants to move off that platform to one of her own. What she wanted was very simple. And there was no rush. She told me I could get to it whenever I had the time. Well, guess what? I had the time. So I got right to it, and in a matter of hours, I had completed her new eCommerce website. I did say what she wanted was very simple. So it didn’t take long. And the look on my daughter’s face when I showed it to her that same day was priceless. You got to win those parenting points whenever you can. Am I right? But that wasn’t all. I met with a client the week before this. They’re looking for a website redesign and expect a proposal from me. I have a multi-page website proposal template, which makes submitting proposals very easy. I open the template, update the information about whatever project I’m proposing, save it as a PDF file and send it to the client. Easy peasy. I’ve been using this template for a few years now, and it was getting a bit dated. But I never had the time to update it until now. It would typically take me 20 to 30 minutes to complete a proposal like this one. Instead, I devoted a couple of hours to redesigning my proposal template before sending it to the client. I’ve been thinking of redesigning it for a long time, and because of this lull, I was able to scratch it off my to-do list. I also had the opportunity to look at my Podcast Branding website and make many minor changes. I changed some wording here and there and updated a few of the images on the site. I also decided to eliminate one service I wasn’t keen on doing anymore. And I added some clarification to the other services to increase conversion. I closed many of the browser tabs I had opened by reading articles I was “saving for later” or watching tutorial videos for various things. And I didn’t feel guilty about any of it because I wasn’t taking time away from client work. After all, I didn’t have any. And of course, I did take the time to reach out to several old clients that I haven’t heard from in a while, to get in touch and let them know I’m still here should they need me. Every day this week, I worked from 9-5, and I wasted none of that time even though I had no client work. I didn’t feel self-pity or down in the dumps. Because I knew this lull wouldn’t last, and I wanted to take advantage of every minute of it. We often put off working on our own business. And then we forget about it when we have a bit of time we could devote. I usually say you should treat your own business as a client and block off time to work on it. But a lull is the perfect opportunity to get as much of it done as possible. It helps if you have recurring revenue. I would feel much worse if I didn’t have recurring revenue streams in this situation. In episode 216 of the podcast, I talked about offering website maintenance to earn extra income. This service provides peace of mind for my clients since they don’t have to worry about the security or maintenance of their websites. If they have a blog or podcast, all they have to do is publish new posts or episodes, and I do everything else. I have a virtual assistant who handles the weekly maintenance for me, so other than checking in once per month; I only need to get involved when there’s an issue. And to be honest, that rarely happens, thanks to the many preventative measures I have in place. But this also means that even though I had no client work this week, money was still flowing into my bank account. Retainers are another form of recurring revenue that could help you get through lulls. I don’t currently have any retainer clients, but it will help you get through slow times if you do. Check out episode 32 and episode 255 to learn more about retainer agreements. Lulls are a normal part of running a design business. Lulls will happen. In your early years, you may experience them more often. As your reputation grows and you gain more and more clients, you’ll experience fewer lulls. But that doesn’t mean you’ll never experience any. I hope you don’t. But that’s the reality of our industry–There’s no guarantee of steady work or income. But in my opinion, that trade-off is worth it so that you and I can do what it is we love doing, designing. So the next time things slow down, remember these five things. Lulls offer an excellent opportunity to reconnect with past clients They allow you to work on what you’ve neglected in your business. They allow you to catch up on the many to-do items you keep putting off. They give you the time to improve your design and business skills. And most importantly, remember that lulls don’t last. So please take advantage of them when they present themselves. Just because there’s no client work doesn’t mean you should stop working.

Don’t you hate that feeling when you can’t find what you’re looking for? It could be anything. You can’t find your wallet or your car keys. Have you misplaced your phone? Maybe it’s that scrap of paper you scribbled that critical information on that you can’t find. Regardless of whatever it is you can’t locate, you’re left with an empty feeling inside—a feeling of unfulfillment. A similar feeling occurs when you land on a website only to see those three words – No Results Found. It’s so frustrating. Maybe you clicked a link in an article you were reading, anticipating a solution to a problem you’re facing, only to be disappointed by where it brought you. Perhaps you used the search field on a website hoping to find something only to come up short. Or it could happen while navigating a website, and you have no idea how you got there. Regardless of the circumstances, you’ve landed on the dreaded 404 page. A page that mocks you with those three words – No Results Found. It might as well say - ha, ha, you lose, we don’t have what you’re looking for. It’s so frustrating. Then what do you do? Do you go back and click the link again, hoping that you get better results this time around? Do you randomly start clicking around, hoping to stumble upon what you were looking for? Or, do you shrug your shoulders in defeat and close the page, or go looking elsewhere for your answer? It doesn’t matter when or why. Landing on a No Results Found page is never fun unless the person who designed the website makes it fun for you. You can customize the 404 page. The 404 page is something that every website in the world has, whether the site owner knows it or not. And it’s a page that’s landed on more often than you would think. And yet, very few websites take advantage of this “popular” page. And you should take advantage of it. Whether it’s your website or sites you create for your clients. You may or may not know this, but you can customize the 404 page on a website. If you’re a Divi user, it’s as easy as creating a new page layout in the Divi theme builder and assigning it to the 404 page. That’s how I do it for the sites I build. Other WordPress themes and builders, as well as platforms such as Squarespace Wix, Weebly, etc., should allow you to do so as well. If not, you can install plugins that will enable you to edit the 404 page. Why should you customize the 404 page? But what’s the point, you may ask? The fact is, the default 404 page is a stepping-off point for some visitors. When someone arrives at the No Results Found page, it’s a signal for them to leave the site. And no website owner ever wants visitors to leave their site unsatisfied. But if you customize the 404 page, you can improve visitor retention by giving them something to do other than leaving the page. And this goes for your website too. Do you want visitors to your site who happen to stumble upon your 404 page to leave? Of course, you don’t. So give them an incentive to stay. Look at the Resourceful Designer 404 page, for example. I’ve designed the 404 page to capture visitors’ interest in the site. Upon landing on the 404 page, the first thing they see is a whimsical “Oops” image. Followed by the heading: “Looks like someone forgot to proofread.” The paragraph below says, “The page you are looking for is nowhere to be found. Not to worry, there are plenty of other great pages for you to see. Here are some popular posts that may interest you.” A list follows, showing three popular podcast episodes and three blog posts that may interest visitors to the site. I also ask them if they want a copy of my Four Week Marketing Boost and provide a way to acquire it. So even though someone arrived on this page because the content they were looking for isn’t available, they still have something to engage with. And you know what? It works. I track where people sign up for my Four Week Marketing Boost, and many of them came from my 404 page. I made it a bit simpler on my Podcast Branding website. The page shows an image of a man, seen from behind, scratching his head in confusion. The heading reads, “Uh oh!” followed by “I don’t think this is what you were looking for, was it? No worries, if you’re starting a podcast or you’re looking for help with your show’s visual branding, you’re in the right place, just not the right page. Why don’t you click this button to see how Podcast Branding can help you?” Then, a button labelled “LEARN MORE” takes them to the home page. It’s simple, and it works. Do you get my point? You can make the 404-page look however you want. The point is to give visitors something to do instead of simply leaving the site. I like to have fun with these pages by making them whimsical. I put a photo of an older woman holding her hand up to her ear on a hearing aid website as if she couldn’t hear. The heading reads, “Say that again, I didn’t quite catch it.” Followed by a search field. On a tech and electronics site, I wrote, “It looks like we have a broken circuit.” and provided a few links visitors could click. Give visitors something to do other than leave the site. Visitors are already frustrated when they land on a 404 page since they’re not finding what they wanted, so why not inject a bit of fun and give them something to do. If you don’t customize the 404 page on your or your client’s websites, you’re doing the site visitors a disservice. Create something that will engage them, and make them want to stay on the site. After all, isn’t that why you built the site in the first place? Did you customize your 404 page? Show it to us by leaving a link in the comments for this episode.

Wants and needs. What an interesting juxtaposition. I want a new sword for my collection. But I don’t need another sword. I want a cheeseburger and poutine for supper. But I don’t need all that fat or those calories. I want enough money to do whatever I want in life. However, I only need to make enough money to cover my expenses. Wants and needs. They govern a lot of our decisions, don’t they? Your clients’ wants and needs. What about you and your design business? How do wants and needs factor into what you do for your clients? As a design business owner, your goal is to make money. After all, a business that doesn’t make money doesn’t remain a business for very long. Sure, it’s great to do some pro-bono work from time to time, but I don’t know of any designer who cherishes working for free. No, you want to make money so that you can pay your bills, support your family, take vacations, and perhaps indulge yourself from time to time. To make money, you need to charge your clients for the services you offer. And the more clients you have and the more design work you do, the more money you earn. As a design business owner, it can be tempting to simply give clients what they want in order to make a sale. Like when a client comes to you with an idea in mind and asks if you can design it for them. You know you can, and it would be easy money. And so many designers across the globe work this way. They do exactly what the client wants. But the problem is, clients don’t always know what they want, or what they think they want isn’t the best option because they don’t know any alternatives. Adopting this strategy of doing what your client wants is not conducive to growing a successful design business. You may get work. Maybe even lucrative work. But your business will eventually reach a cap if all you ever do is what your clients ask you to do. To be successful, you need to figure out how to deliver what your clients need, not just what they want. How do wants differ from needs? Now don’t get me wrong. You’ll have clients whose wants and needs are in line with each other—those who are business savvy and understand what is required for their businesses to grow. You’ll enjoy working with those clients because you’ll be able to communicate with them on an even level. However, many clients don’t understand that their wants and needs may differ. I find this especially true with newer entrepreneurs–people who have left corporate life to start their own businesses. They’ll often get their ideas from what others are doing and falsely think they’ll experience the same success if they do the same thing. They see someone else grow their business by sending out postcards, so they believe they should send out postcards as well. That’s not the proper way to think about or grow a business. Giving clients what they want might make them happy in the short term, but they’ll eventually realize that it doesn’t solve whatever problem they’re trying to fix. And clients always come to you, a designer, to fix a problem, whether they know it or not. That’s what we do as designers. We’re problem solvers. Just doing what a client wants can lead to unfulfilled expectations and frustration on the client’s part. “I spent good money on these postcards; why aren’t they working?” It’s because postcards weren’t what the client needed. Your job as a designer is not to fulfill your client’s every desire or cater to their every whim; it’s about understanding their needs and addressing them in a way that meets those needs and exceeds their expectations. When you give your clients what they need, you are helping them achieve their goals and solve their problems. When you manage that, your clients will view you in a whole new light, and they’ll want to work with you more. Do you ignore what a client wants? Does this mean you ignore what the client wants? Of course not. The key is to balance what the client wants and what will work best for their business. For example, a client may want you to redesign their website because they’re not getting enough traffic and low sales. They think that getting more traffic to their site will increase sales and solve their problem. When more traffic isn’t the solution, better-qualified traffic is. Having 1,000 random people visit a website probably won’t increase sales as much as attracting 100 targeted visitors. The client wants more visitors, but what they need is better-targeted visitors. And it’s your job to explain this to them. My own experience. One of my clients is a hearing aid clinic. When they first opened and were trying to build up their client list, they wanted to get as much exposure as possible. One of the marketing strategies they wanted to explore was placing ads in local magazines. The salesperson they contacted at a nearby distributor represented several magazines. He convinced them that they would get the most exposure by placing an ad in a local outdoor life magazine that covered hiking, bicycling, canoe and kayaking, snowshoeing etc. It was a newer magazine with a circulation of over 500,000 copies delivered every month. He told my client that it was a new magazine, and they were offering special discounted prices on ads. He assured them it was a fantastic once-in-a-lifetime deal to put their name in front of half a million local people. The clinic asked me to design a full-page ad, excited about all the exposure it would give them. When I received the ad specifications from the distributor, I saw on the sheet that the exact specs were used by other magazines the distributor represented. One of them was a senior living magazine. For the fun of it, I contacted the distributor, not telling them who I was, and asked for details on placing a full-page ad in the senior living mag. I found out that the distribution for this magazine was 100,000 copies, and the price they quoted me was almost the same price that the hearing aid clinic was paying for their ad in the outdoor life mag. I then called my client and explained that according to the documentation I received, the outdoor life magazine targeted people ages 18-40 who enjoyed an active outdoor life. The senior living magazine was geared towards people 55 years and older who still want to get the most out of life. I explained to my client that yes, the senior living mag had a distribution of one-fifth the size of the outdoor magazine, so they wouldn’t be seen by as many people. However, those 100,000 people who received the senior living magazine were probably in or at least approaching the target market of people who require hearing aids. In contrast, most of the outdoor life magazine’s target market won’t be interested in hearing aids for many years to come. The client wanted me to design an ad for an outdoor life mag, but I convinced them that they needed an ad in the senior living magazine. And they agreed. And you know what? Within weeks of their ad appearing in that senior living magazine, their phone rang off the hook with new clients saying they saw their ad. Listen to your client to figure out what they need. It’s essential to listen to the client and understand what they think they want. This will help you to figure out what they need. Then it’s up to you to explain to them that there’s something else they need that they don’t see. I had another client who started a subscription box that offered science experiments for kids ages 3-8 years old. It was two moms, and they wanted me to design their marketing material. The sketches and layouts they presented of what they wanted me to create were juvenile. When I asked about them, they said they wanted something that appealed to young children. They had even asked their own kids’ opinions on their sketches. I asked them how many 3-8 years old could afford to spend their allowance on a monthly subscription box? They looked at me like I was crazy. Then one of the ladies explained that the kids weren’t paying for the subscription box. Their parents are. To which I replied, “Exactly. So why are you marketing to the kids when you should be marketing to the parents?” Instead of explaining to young children how much fun they’ll have doing these monthly science experiments, they should explain to mothers how their subscription box offers something constructive for kids to do. It’s an educational pastime that doesn’t involve kids looking at a screen. It’s a bonding experience between them and their child. And it will improve the child’s knowledge of science which will help them in school. You know what? They had never considered marketing to parents and thought it was a brilliant idea. Now imagine if I had simply designed what they originally wanted when they first approached me? What clients want and what they need are often two different things. What clients want and what they need are often two different things, especially when it comes to graphic design and website development. Clients often come to you with an idea of what they want their finished product to look like. They might have images or a style in mind, but that’s usually where their ideas stop. It’s often hard for clients to see the bigger picture. They may want a flashy website that is all about them, or they see something on another website and want it on theirs, but they may not need all of the bells and whistles. As designers, we need to interpret what our clients want while still giving them what they need. And often, what clients need is someone like you who can take their vague desires and turn them into a functioning reality. Sure they want an attractive website, and you can do that, but what they need is a website that functions for their business. This means striking a balance between the two and creating something that meets their wants and needs. It can be a challenge, but it is essential to create a successful final product. It’s not always easy. With some clients, this will be easy. With others, it might be more difficult. Sometimes it’s as simple as suggesting different fonts or colours than they originally had in mind. I recently designed podcast work for a client and submitted two different ideas. He liked the layout of option one but preferred the font I used in option 2. He asked if I could use the font from option 2 in the first one. I told him no. The font from option two wouldn’t fit the layout of option 1. What he wanted wouldn’t work. Or you might need to steer a client away from using too many images, making their website too busy or convincing them to eliminate things that don’t help them. Other times you may need to suggest alternative or innovative ways to accomplish something the client might not have thought about. A recent website client wanted me to create a page on their site to list all the books they recommend. They wanted a page they could edit whenever they wanted to add a new book. They would add the latest info and format it to look like the rest. Instead of doing what they wanted, I added custom fields to the website and created a section to enter book information quickly. Now, whenever they want to add a new book, all they have to do is click a “Create Book” button I made for them, fill out a simple form, and the information will automatically show up on the page already formatted. The client can’t believe how much easier this method is than what they were doing before and has thanked me several times for designing it that way. It wasn’t what they wanted. But I figured it was what they needed. And I was right. The point is that you need to adapt your designs to fit the client’s needs, not the other way around. That doesn’t mean you never have to do what the client wants, though. It is a compromise. And on some occasions, if you’re lucky, what a client wants and needs turns out to be the same thing. Conclusion When you give a client what they need, especially when it’s not something they considered initially, they are more likely to be satisfied with the work you do for them. They’ll appreciate your out-of-the-box thinking. They’ll feel like you took their needs into account and over-delivered. Remember, good graphic designers and website designers take the time to learn about their clients and what they’re looking for before starting any project. Use your skills and experience to figure out what your client needs and deliver on it. This helps ensure that the client is happy with the final project. This may be harder for newer designers. Knowing what clients need comes from experience. Often, ideas for new clients come from interaction with past clients. The more you work at this, the easier it will become. At that point, you truly become a problem solver, and not just a “yes person.” meaning someone who simply follows orders. And that opens up a whole new opportunity for your design business. Remember, your goal as a design business owner is to make money. And when word gets out that you can take what a client wants and turn it into what a client needs, clients will be lining up to work with you, and the money will start flowing in.

NDAs or Non-Disclosure Agreements is a very popular topic here on Resourceful Designer. The previous episode I did on NDAs is one of the most searched posts on this site. I recently had the privilege of talking NDAs with attorney Gordon Firemark. Gordon practices entertainment law in California, the USA, where he helps artists, writers, producers, and directors achieve their dreams in the fields of theatre, film, television and new media. But what does that have to do with graphic or web design, you might be thinking? Well, every theatre production, film and movie, television show and other forms of new media such as YouTube and podcasting, at some point require the expertise of a designer. And many times, those designers are brought into the mix long before the entertainment product is ready to go public. And of course, the person hiring said designer wants to protect their intellectual property. That’s where Non Disclosure Agreements come into play. They help protect their IP by setting the boundaries of what the designer can say or not say about the projects they’re working on for their clients. To learn more, be sure to listen to the episode. Here are some topics we covered. What is an NDA (Non-Disclosure Agreement)? Is an NDA a separate contract? In what situation would you be asked to sign an NDA? Are your contractors covered by an NDA you sign? What should you look for in an NDA? What should you look out for in an NDA? What is covered under an NDA? When should an NDA end? Are NDAs negotiable? When is it ok to break an NDA? What are your obligations to materials provided to you under an NDA? When should you ask a client to sign an NDA for you? Is a Non-Complete Agreement the same as an NDA?

Communication: According to the dictionary, communication is the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. But that definition doesn’t do it justice. Communication is so much more than that. Without communication, conflicts could escalate. Governments would collapse. Businesses fail. And loved ones may never get together. Communication is one of the most crucial reasons for our species survival. I know. I’m getting a bit heavy here. But I want to emphasize the importance of communication. Your design business will grow or fail based on communication. How you interact with your design clients can drastically impact your success. But is there a right or wrong way of communicating with your clients? The short answer is no. I don’t believe so. But there may be some ways that are better than others. Better for both you and your client. Let’s list some ways of communicating with your clients to get started. Email Telephone Text Social Media DM Chat Apps (WhatsApp, Messenger) Video Chats Video Messages CRMs Mail In-Person I’m sure I’m missing some, but you get the idea. There are many ways of communicating with your design clients. This past week, I posted several polls in the Resourceful Designer Facebook Group asking various questions about communicating with design clients. I know this isn’t a very scientific study, but I figure you may be interested in the results nonetheless. Phone Calls Let’s start with phone calls. I bet that most designers have a phone of some sort at their disposal. But there are different types of phones and various phone services you can use. According to my poll 50% of those who responded use a cellular phone for personal and business use. 33% Use cellular phones but have a separate business phone number through a third-party service or app, such as Google Voice or eVoice. 12% have a dedicated landline for their business 5% responded that they don’t use a phone at all. Personally, my cell phone is for friends and family only. The only clients who have my cell number were people I was acquainted with before they became clients. I still have a landline for personal family use, but I also have a dedicated business number that rings through my landline. It’s a service called Ident-A-Call offered through Bell Canada. When someone calls the home number, my phone rings like usual, ring, ring, ring, but if they reach the business number, it rings differently, ring-ring, ring-ring. These distinctive rings let my family know who the call is intended for and whether they should answer it or not. The service comes with two voice mailboxes. When someone calls, they have the option of pressing 1 to leave a message for the Des Cotes family or pressing 2 to leave a message for my design business. This system has worked well for me for over 15 years. I like having a separate phone number for my business that I can ignore if I want. Although if I were setting things up today, I would probably take advantage of my iPhone’s dual SIM option and have two different cell numbers, one for family and one for business. On the Facebook poll, Dustin said he uses Hubspot to forward his landline to his cell phone, which I think is pretty cool. And Col said not only does he use a landline for his business, but it goes to his virtual assistant. Then his VA decides if he needs to take the call. Text Messages With the invention of smartphones, text messages, or texting as it’s commonly called, surpassed phone calls as a way of communicating. Heck, sometimes I think my kids forget they can make calls on their phones. But what about clients? Do you text them? I do not text with my clients. It makes sense. If I don’t share my cell number with them, there’s little chance of them texting me. But according to the Facebook poll, I’m in the minority. 58% of respondents said they communicate via text message with their clients. 24% said they don’t 12% said they communicate using Watsapp. 4% said they do use text messages but with some exceptions. 2% said they don’t use text messages except for a few exceptions What are those exceptions, you ask? Suzanna says she tries not to but does have a few clients who use text. However, she never accepts work over text. Tammi, on the other hand, uses both text and WhatsApp. She likes the quicker responses as compared to waiting for an email. Greg said absolutely not. It’s too easy for vital communication to get lost or forgotten. Plus, he likes to unplug from work, and if clients can text him, he’s never truly away. Minja said not for changes, pricing, or other project-related things. But texts are ok for other communications, such as scheduling meetings or sending verification codes. I feel you, Minja. Verifications codes are the bane of all web designers. How do you accept changes or approvals? Next, I asked how people accept changes or approvals for design projects from their clients. This time around, I allowed them to select multiple answers. 54% accept changes or approvals via Email 21% use marked-up printouts 6% use Video Chat 5% over the phone Text Message, Face to Face and CRMs such as Basecamp, Asana and Trello tied at 4% each. Finally, 2% use Social Media DM. I’m with the majority for this one. I only accept changes or approvals via email. My clients are welcome to tell me over the phone, video chat or in person, but I always ask them to write down their thoughts and email them. And like Nick, Rafael and others in the comments pointed out. They like email because it’s easy to find and refer back to in the future. How do you prefer presenting to your clients? I also asked about presenting concepts or proofs to clients. This would be for print work such as logos, posters, business cards etc., not websites. Once again, I allowed people to select three options from the list I provided. Coming in first with 35% was emailing a PDF or JPG of the design to the client. Second, 30% is presenting over a live video chat. Third, 17% prefer presenting in person. Next at 13% is emailing a PDF presentation explaining your designs. And finally, with 4% of the votes, sending a pre-recorded video to the client. My favourite way to present to a client is in person. I like to be in the room with them when they first see the design. This lets me see their reaction and interject should I see any doubt in them. When do you allow a client to see a web design project My next question was in a similar vein except for websites. I asked when do you allow clients to view a web design project. With 72% of the votes, setting predetermined stages during the design process wins this one. A distant second with 20% showed the client a mockup or wireframe before starting the actual website and then at predetermined intervals during the build. And rounding things out with 4% each were Showing the client a mockup or wireframe and then again at the end of the build. Allowing the client full access throughout the entire build process. Troy posted a comment that mirrors my method. I show my clients their site once I’ve completed the home page. Once they sign off on it, and If it’s not that large a project, I finish the entire thing before showing it to them again. If it is a big site, I may show it again once large sections are complete. The one thing I would never do is allow a client full access throughout the build. That seems like asking for trouble. I know they would keep critiquing stuff I was not done working on, and it would cause more problems than it’s worth. Do you use a CRM? The final question I asked is whether or not you use a CRM, a Customer Relationship Manager. A platform that lets you communicate with clients. You may be able to send proposals and invoices, and most of them allow you to share files with clients. 77% of respondents said they do not use a CRM 15% use a CRM but only for internal use. Clients do not have access to it. And only 8% said they use a CRM to communicate and share things with their clients. I use Plutio as my CRM. I use it to keep track of all the projects I have in progress. Plutio allows me to grant access to my clients, but I don’t use that feature. I use it as a replacement for the old leather-bound notebook I used to use to keep track of projects I’m working on. Col mentioned that he uses Basecamp. Fraser said he’s currently setting up SuiteDash as his CRM. Zack, a member of the Resourceful Designer Community, also uses SuiteDash and likes it. Minja, who’s in New Zealand, uses Workflow Max, which according to them, is quite popular among New Zealand businesses. There’s no right or wrong answer. As I said initially, there’s no right or wrong answer when it comes to how you communicate with your design clients. As you can see, many people do different things. The one thing I want to point out is consistency and limiting options. If you use text messaging, WhatsApp, or a CRM to communicate with your clients. Be consistent. This way, you will always know where to look if you need to refer to a conversation. What you don’t want to happen is a client emailing you one day, communicating via your CRM the next, all the while texting you while they’re on the go and later messaging you via social media. This could get very confusing, very fast. When you finally sit down to work, you’ll be stuck searching through various communication methods to find the one where the client asked you to do a particular thing. And what happens if they text asking you to change something to blue and then later send you a DM on Instagram telling you to make it green? How are you supposed to keep track of which one to implement? My suggestion is to set boundaries right from the start. Let them know you would prefer to receive changes or approvals via email. If you don’t want to communicate with a client in a certain way, inform them of your preferred method. Every time she has a new project for me, I have a client who reaches out to me over Facebook Messenger. That’s fine, but I ask her to take the conversation to email as soon as she does. This is the whole point. To get you thinking about how you communicate with your design clients. Because the easier it is for both you and your clients to communicate, the easier it will be for you to do your job. And in the end, isn’t that what matters? Resource of the week I’m not sure if you know this, but Adobe PostScript Type 1 fonts stopped working in Photoshop 2021, and Adobe announced that they will stop working in other Adobe apps in 2023. This could potentially leave you with dozens, if not hundreds, of fonts you can no longer use in your favourite design apps. Luckily, there is a solution. TransType 4 from FontLab works on both Mac and Windows to easily convert legacy Postscript Type 1 fonts into rock-solid, high-quality modern Open Type fonts that you can use in any app for years to come. TransType 4 makes it so easy. I’ve been using it to convert fonts for the past few months. Whenever I discover a font that doesn’t work in Photoshop, I launch TransType 4, drag the Postscript Type 1 font onto it, and voila, I have a new Open Type font I can now use. TransType 4 does more than just this, but this feature alone is worth the purchase price.

Last week, I talked about how you should view your worth. How you are a one-person team. I gave the example of a website project you might start where you take on the role of salesperson, researcher, UX and UI designer, developer, bookkeeper, etc. and how each one of those "people" should be compensated accordingly. That episode relayed a precious message that many designers don't understand. That message is that you are worth more than you think you are, and you are probably not charging your clients enough for what you do for them. Because, if you needed to hire each one of those people individually, chances are you would pay them more than what you are charging your client for the same services. But what if the situation wasn't figurative? What if you did have to hire each one of those people? Would you know how to go about it? That's what I want to talk about today, building your team. I know that many designers are not comfortable hiring contractors. I know, I used to be one of them. I used to have the mentality that my clients hired me; therefore, I needed to do the work myself. I even turned down projects because I didn't know how to do parts of them. I've shared before how I turned down a $50,000 website project because I didn't know how to code in PHP. I kick myself now for that decision. But that was my mentality back then. If I couldn't do it, it wasn't a project I could take on. A couple of years after that, I stumbled upon a line in some self-help book. I wish I could remember which one, but I don't. But I do remember the line that stuck with me. Client’s don’t hire you to do a job. They hire you to get a job done. And there's a vast difference between those two statements that many designers don't get. You're job, the reason clients hire you is that they have a problem they can't solve themselves. In many cases, you, with all your skills, can solve it for them. But there are some situations where your skills alone are not enough. Or your skills are not the most proficient option. Or perhaps you don't have the time to do everything yourself. That's where building a team comes in—a team of people who possess the skills required to complete the job for your client. Do you think the head chef at a restaurant cooks and prepares every meal all by themself? Of course not. There's no way one person could do that. A Chef has a sous-chef, station chefs, junior chefs, and other people working with them. They all form a team that prepares the meals they serve their guests. And yet, people still visit fancy restaurants because of the reputation of the head chef. They want to experience what it's like to eat one of their meals even though many other people are involved in preparing those meals. Think of yourself as a head chef. Everyone on your team is there to help you prepare what your clients are served. But, even with this knowledge, many designers still worry about what their clients might think if they "farm out" work. I have news for you. Your clients won't care. Remember, they didn't hire you to do a job. They hired you to get a job done. Think of it this way, would you be upset if you brought your car in for repair and the mechanic told you he traced the issue to your transmission, so he brought in a transmission specialist to work on it? I'm going to hazard a guess and say no, you wouldn't be upset. You wouldn't say, "no, I brought my car to you; therefore, I want you and only you to work on it." You would probably be grateful that your mechanic knows someone who can do the job in the best and most proficient manner. That's how your clients will react when you tell them about your team. They'll think it was an intelligent decision to hire you because you know how to get the job done. Teams are a powerful thing. Teams allow you to take on more work. Teams allow you to take on bigger and better projects Teams will enable you to offer services you couldn't provide alone. Teams can help your design business grow and go further. There's an African proverb that says, "If you want to go fast, go alone. If you want to go far, go together." That's what having a team can do for you. It can help you go far. How do you build a design team? It's one thing to know you should build a team. It's an entirely other matter to put one together. To be clear. When I say a team, I'm talking about contractors, not employees. Sure, you can hire employees to be on your team, but that's a whole other conversation with additional complexity involved. I'm talking about contractors or freelancers that you hire on an as-needed basis. Some of them you may repeatedly use, while others may be for a single one-off job. Simply put, your team is a network of people you can call upon should the need arise. First, let me break down the type of people you may want on your team before I get into how to find them. Since there's no way I could list or even know all the types of team members you may need, I'll use the ones I've hired myself as examples. Illustrators: I've used several illustrators over the years. Some I've hired only once, while a couple I work with on a fairly regular basis. Illustrators widely vary in styles, so it's a good idea to have several you can call upon when needed. Copywriters: Copywriting is one of those services that can set you apart from other designers. While many designers only use the text provided to them by the client, designers that offer copywriting and design are viewed as a premium service and garner more respect, which means you can charge more. Like illustrators, copywriters range in styles and niches, so it's best to know a few. In some situations, you may need a copywriter who writes in a particular field, such as medical or technology. Translators: Depending on where you live or what clients you work with, you may need to design in multiple languages. On many occasions, your client might only have the text in one. Where I live, it's prevalent to display things in both English and French. I have a translator that can provide me with a French copy should I need it. Graphic Designers: I know it sounds crazy, but sometimes you may want to hand off a project or part of a project to another designer. Either free up your time or because it's something you don't want to do. Having a designer you can trust for this is an invaluable teammate. Web Developer: I've said it before. Other than HTML and CSS, I don't know how to code. And even with HTML and CSS, I find myself Googling how to do things more often than I used to. So any time I need coding done that I can't manage with a plugin, I hire a developer. SEO Specialist: If you're not comfortable doing SEO or want to give a website an extra boost, you may want to consider hiring an SEO specialist. I did this at the request of one client, and we saw great results. Virtual Assistant: The fact is, just about every specialty I just talked about could be considered a virtual assistant. A virtual assistant is just that, someone who assists you virtually. But a VA can help you with so much more than the skills I mentioned above. I've hired several VAs over the years. My main VA does repetitive tasks, so I don't have to worry about them. Every Monday, she logs into my iThemes Sync account and makes sure all the themes and plugins of every site I manage are up to date. This updating is a service I offer my website clients as part of my maintenance agreement. But I have better things to do than click on "update plugin" several dozen times. So I pay someone to do it for me. I've also hired virtual assistants to do research or data gathering for me. I hired one recently to go back over every episode of the Resourceful Designer podcast and create a spreadsheet listing the episode number, the episode title and the resource or tip I shared if there was one. Before the pandemic, I was trying to get more speaking gigs, so I hired a VA to create a list of every graphic or web design program offered by a college or university in the province of Ontario. I asked him to find out who was in charge of each program and include their email address. I then asked him to email them on my behalf, asking if they would like me to come to talk to their graduating class about the realities of working in the real world. This is just a small list of the type of people you may want on your team. How do you find people for your design team? A couple of weeks ago, I talked about networking. Well, that's a great start. Several of my team members are people I happened to meet through casual networking conversations. One of my copywriters I found through a friend who mentioned he knew a journalism graduate looking for work. I reached out to her and asked if she could do some copywriting for me. After overhearing him talking with someone about a project he was translating, I discovered my translator at a restaurant. I introduced myself asked for his business card, and we've worked on several projects together since. I've hired illustrators I discovered at local comic cons. There are always vendors at comic conventions selling their illustrations. I pick up their business card and reach out if their style of artwork is what I need for a particular design project. Each of these people was added to my list of potential team members to draw upon should the need ever arise. I have many that I've never used. But I know who they are, just in case. Last week I hired Brian, a member of the Resourceful Designer Community, to help me with a website. Brian had done a presentation for us a couple of months ago, and one of the things he showed us was something I could use on a site I was starting on for a client. I intended to take the info from Brian's presentation and learn how to do it myself. You know, improving my web skills, making myself more valuable. But, when I got around to working on that part of the website, I didn't have the time to fiddle around with something new. So I asked Brian to do it for me. I explained what I needed, and he completed the work by the next day. As easy as that. I'm sure if I had tried doing it myself, it would have taken me over a week to complete. Hiring Brian saved me time, which translates to money. But what if you need someone for a job and you don't have a person in mind? If you need someone with a particular skill, and you don't already know anyone who can fill the role, the first thing I suggest is asking the people in your network. Like how people find graphic and web designers through referrals, you should do the same when finding your team members. If you need an illustrator with a particular style, ask people in your network if they know anyone. Need a web developer to help you with a web project? Ask around and see if anyone has a suggestion. A referral from a trusted source can go a long way in finding the right person. But what if asking around comes up dry? When all else fails, turn to the internet. There is no shortage of people for hire online. Places like Fiverr and Upwork are great resources. I've hired multiple people from both platforms. TopTal is another excellent source to find freelancers. I've never used them myself, but I know of several people who have and were very pleased with the talent they hired. Virtual Assistant marketplaces contain hundreds of talented people looking for work. Just search "Virtual Assistant" on Google, and you'll find plenty. Things to consider when hiring a teammate. What are some of the things you should consider when hiring someone? The top three, in my opinion, are location, language, and price. Location A talent marketplace such as Fiverr and Upwork allows you to work with people from around the globe. One of the illustrators I use lives in Indonesia. But sometimes, you may want to hire someone closer to home. Time differences can potentially cause problems if you need to ask a teammate something and it's the middle of the night where they are. These delays can add up, which doesn't bode well if you're on a deadline. Language Language can also be an issue. The language someone uses to communicate with you may not be their first language. This may cause miscommunication issues should they not fully understand the instructions you provide. In some cultures, people are raised not to question instructions from those who employ them. So if they interpret something a certain way, that's how they'll do it. Even if it doesn't make sense to them or there's a better way. You want to make sure the person you hire can work beyond just the instructions you provide. So making sure there isn't going to be a language barrier should be a consideration. Price Location and Language may dissuade you from hiring someone abroad. However, the price may make you change your mind. There are places in the world where you can hire highly talented people for a fraction of the price you would pay closer to home. A few years ago, I had a client using an eCommerce platform called PrestaShop. When the client accidentally broke their website, I had no idea how to fix it. So I turned to Upwork and hired a PrestaShop expert. They lived in a country with a much lower cost of living than here in Canada and quoted me $10 per hour for their services. I knew he would be working while I was asleep. And his English wasn't that good. I had to message him several times before he understood what I needed of him. But the time difference and language constraints were worth it because of the low price. It took him 16 hours to fix the problem. I paid his $160 invoice, and in turn, I charged my client 16 hours at my then hourly rate of $80/hr. I made an $1120 profit, and I never touched the site. Weigh your options It's entirely up to you who you hire. In some cases, finding an inexpensive option is your best choice. Other times, spending a bit more is the right move. Building relationships with your team. The trick with this whole team-building thing is to find people you can trust to do the job right. There may come times when someone you hire doesn't work out. Either they don't perform to your liking, or you find some other reason things are not working. The downside of building a team is that you may find yourself in a situation where you have to let someone go. Luckily these are not employees. So sometimes, letting go is as simple as never hiring them again. But other times, you may have to fire them if they're not performing to your satisfaction and find someone else. It can be tricky, and you may have to eat that cost yourself. That's a chance we take when we hire people. That's one of the reasons I always try to hire from within my network before turning to online sources. That website I told you about last week that Brian helped me on. I could have easily hired someone on Fiverr or Upwork to do the same thing for me and probably save some money. But I hired Brian because I already have a relationship with him, and I trust what he can do. It wasn't about the cost. It was about making sure the job got done. Working with a team is a wonderful feeling. It makes you feel special. It makes you feel necessary. It makes you feel more professional. When you get to this point in your career where you have a team of people working with you, you'll truly understand what it means to be an entrepreneur. And you'll see that the opportunities when you have a team you endless. If you want to go fast, go alone. But if you want to go far, to together. After all, your clients didn't hire you to do a job. They hired you to get the job done.

I want to start with a story. A business coach client hired me for a design project about a dozen years ago. He had just finished writing his second book and wanted me to design and format it for him for publication. The project also included an accompanying bookmark and a small website related to the book. I had given him a quote for the project, which he readily accepted, and we got underway. Once the project was completed and paid for, this business coach told me how impressed he was working with me. He said everything went so smoothly that he would have paid three times the amount for the great work I provided him. Now I brushed this statement off as hyperbole from a grateful client. I mean, how many times have you received excellent service somewhere and thought, "I got more than I paid for?" But then he said he wasn't exaggerating and proceeded to explain why he thought that way. And what he said next changed the way I looked at pricing my projects from that day forward. How do you determine your pricing? I'll get to what that business coach told me in a moment. One of the most challenging tasks freelance designers or design business owners have is determining what to charge for their services. I mean, how much does a website or a logo cost? It's as arbitrary as asking how long is a piece of string? It never fails. Whatever number you come up with for a design project, you will always wonder if it's too little or too much. Let me put your mind at ease on one of those fronts. "Too much." is never the correct answer to that question. And I'll explain why in a bit. Coming up with applicable fees is difficult because many factors are to consider. Your level of experience will influence what you charge. The quality of the work you do is also a factor. The type of clients you work with can significantly affect your pricing. Where you live, city, state or province, country all play a part in your pricing structure. Even culture may play into it. With everything to consider, no wonder pricing is such a debated topic among designers. One designer may think $2000 is a lot for a website, while another won't consider a web project for less than $10,000. I'm saying that there are no right or wrong answers regarding how much you should charge for your design services. You charge what you think you're worth. But that's what I want to talk about, what you're worth. Because there's a good chance, you're undervaluing that number. Let me ask you a question. How much do you think it would cost if you had to pay someone else to do your job? If you think it would cost more than what you charge, then there's your answer. You're not charging enough. However, you might think that it would cost a very similar or maybe even a lower amount to what you charge your clients. And that may be true. It's hard to tell. But let me rephrase my question. How much do you think it would cost if you had to pay individual people to do everything you do for your clients? Now it gets more complicated. Let's take a website project, for example. We tend to group all our services into one easy-to-explain package called a "website design" and slap a price on it. But what exactly goes into a website design? Let's break it down. Of course, everyone will have their way of working on a website, so this is just a simplified example. For a website project, You'll probably start things off with some form of discovery meeting to determine what the client needs and the problem the website will solve. With what's entailed determined, you and the client need to settle on a proposal and sign a contract. Once that's out of the way, you'll do some research. You'll look into what others in the industry are doing, especially your client's competition. You may research adjacent sectors as well. You may search for new and innovative ways to meet your client's needs. Next, you may start wire-framing or thought mapping out the website with all this info in hand, figuring out the best structure and hierarchy to use. Then you'll start with the design: Colour palette, font choices, styles, image aesthetics and all the other visual elements that go into a website. Maybe you'll need animations or videos. After all, the client wants the website to POP, don't they? Next, there's development. The nitty-gritty of connecting all the pieces together, so you have a functioning website. This may involve more research as you look into plugins and third-party solutions to help with your build. Sales funnels, eCommerce platforms, email lists, calendar scheduling tools are just a few things you may have to incorporate into the build. Then, the client wants the website to be found, so you'll do your best at implementing SEO strategies to help with find-ability. Finally, you'll send your last invoice and get paid for the project once the website is complete. Whoa, good job. You worked your butt off, and everything worked out great. The client got the site they wanted and paid the fee you quoted for this website project. But back to my question. How much do you think it would cost if you had to pay individual people to do everything you just did? Let's see; you would have had to hire a salesperson for the initial contact, proposal and contract signing. Next, you'd need a researcher for the discovery and other investigating you did. Then there are the UX and UI Designers you would have to hire. One to design the feel of the website, how it flows and how easy it is to navigate. The other to develop the aesthetics of the site. How natural and attractive it is. After that, you'll need a developer to put everything together. Someone who knows how to take what came out of the UX and UI Designers' minds and put it into action. Along the way, you'll need an SEO person to make sure all the "T" s are crossed and "I" s dotted to give the website the best chance to be discovered by those searching the web. And then, you would need a bookkeeper or accounts person to handle the invoicing and payment processing. And on top of all of these people, you would also need a project manager to oversee them all and keep things on track. Wow, that's a good group of people. Eight if my math is correct. So how much do you think it would cost if you had to hire eight individual people to work on this job instead of you doing it yourself? Chances are it would cost way more than what you charged your client for their website project. And hold on, I haven't even considered the profit for your design business. After all, you took on this project to make money, didn't you? So after paying all these people, there needs to be some leftover for you to make a profit. Do you see where I'm going with this? When your client hired you to design a website, they, in effect, hired all these people. You acted as a project manager, a researcher, a UX and a UI designer, a developer, and an SEO person. Plus, you took on the roles of sales and account person. So why should your client get such a good deal just because all of these people encompass one body, yours? The answer is they shouldn't. And that's the big mistake so many freelancers and design business owners make. When determining their prices, they fail to consider every specialty they are bringing to the table. Think of yourself as a team of individuals, each with their unique skills, and you can see why you should be charging much more for your services. And that's what that business coach client told me all those years ago. For his first book, he had hired a page layout person to format the pages of his book. He also hired a graphic designer to design the cover for the book and the bookmark. And he hired a web designer to create the website. Each of these people did their part and got paid separately. And the total for the three of them came up to almost three times what I charged him to do everything myself. So when he saw my quote, he knew he was getting a steal of a deal. He told me that by lumping everything I do under one umbrella of "it's all part of designing." I was doing myself a disservice. I was undervaluing all the individual skills I brought to the table. Only when I started thinking about what, or perhaps who is required for each part of a design project, will I start realizing how much value I bring and start charging accordingly. Because every small part of a project you do, there's an individual out there that specializes in doing that one thing. And they're billing for it. From that day forward, I started charging more for what I do. Before I go, I'd like to ask you to do something for me. Think of the last design project you did for a client and how much you charged them. Now take out a pad and pencil and break down that price into the individual roles you performed to complete their project. How much did each "person" get paid? And don't forget to leave enough for your profit. I have a feeling that if you do this small exercise, you'll realize that you are not charging enough for what you bring to the table. And I'm hoping this is incentive enough for you to stop undervaluing yourself and start charging what you're worth.

Networking is all about getting your name out there. It's not about selling or pitching. It's about gaining recognition, building a reputation, if you will. Networking is the building block to every successful design business. Networking can take place anywhere and everywhere. You don't need to be at a conference, trade show or special networking event. Nor does it have to be with a particular sort of person or even a potential client. Every person you talk to, including family, friends and strangers alike, is a form of networking. And the more you do it, the better at it you'll become and the more successful you'll be. It's no secret that the number one way a graphic design business grows is through word-of-mouth referrals. And for word-of-mouth referrals to happen, people have to know four things about you. 1. Who you are. 2. What you do. 3. Your reliability. 4. Your likeability. When someone knows these four things about you, there's an excellent chance they will share your name with others. Now you'll notice how I didn't mention how good a designer you are. Believe it or not, your skills as a designer have little impact on the referrals you get. Some fantastic designers rarely get referred. Like some questionable designers are referred all the time. Why? It all boils down to those four elements. So let's break them down. 1. Do they know who you are? This one is self-explanatory. If someone doesn't know you, There's zero chance they'll share your name with others. Now luckily, you have two avenues to remedy this: yourself and your business. As long as one of these two is known, there's a possibility someone shares it. A person may not know who you are, but they may know your business. Or vice versa, they don't know your business, but they know you. In either of these situations, they have the opportunity to spread the word based on what they know. If they don't know you or your business, the chances of referring you are zero. 2 Do they know what you do? Someone may know who you are, but they won't recommend you to others if they don't know what you do. And don't confuse "what you do" with "the career you have" someone may know you're a graphic designer, but graphic design is an extensive term, so it doesn't tell them what you do. It's like saying someone is a mechanical engineer. That tells you their career, but it doesn't explain what they do. Two mechanical engineers can have two completely different skillsets and work in different industries. They are mechanical engineers with the same degree, but neither does the same work as the other one does. Graphic design is the same thing. For example, some graphic designers work with video. Other graphic designers don't know anything about video. Some are illustrators; others aren't. Some designers design for the web, and some design only for print. Titles such as UX Designer, Multimedia Designer, Production Designer, etc., are great for people in the industry. But for the general client, titles like this don't explain what a designer does. The idea here is to know what you do; people need to know more than what career you have. 3. Are you reliable? To pass your name on to someone else, people need to know if you are reliable. Or maybe more accurately, that they know that you are not unreliable. If someone asks you for a recommendation and you know of someone suitable for the task, you'll probably share their name even if you know very little about them. However, if the person you're thinking of is unreliable, you probably won't share their name because it will reflect poorly on you. A few episodes ago, I shared a story about my roof needing new shingles and my problems with the person I hired. Well, to give you an update. That was November, and he promised he would do my roof before winter. It's now the end of January, there are several feet of snow outside, and my roof still isn't done. Now, if someone asks me if I know anyone who does roof repair, you know I won't be sharing this guy's name because he's shown himself to be unreliable. So even though I know who he is, and I know what he does. The fact that I think he's unreliable stops me from referring him. The same applies to you. If you do something that makes people think you are unreliable, they will not refer you. 4 Are you likeable? I've said it many times on this podcast before. Clients would prefer to work with a good designer they like than with an amazing designer they don't like. Think about it. When was the last time you wanted to work with someone you didn't like, regardless of how good they were at what they do? The more someone likes you, the more they'll want to work with you and the more they like you, the more they'll be willing to share your name with others. So these four things: 1. Knowing who you are. 2. Knowing what you do. 3. Knowing that you're reliable. 4. Knowing that you're likeable. These are the four key ingredients to getting referrals. How do they work? Now that we have a clear idea of the four ingredients, how do you ensure people know these four things about you? Well... by communicating with them. And that's where networking comes in. As I said at the start, networking occurs any time you communicate with someone. Every conversation you have, be it in person, over the phone or video, or in writing, brings that person closer to knowing these four key ingredients about you. Whenever possible, talk to everyone you meet. I know this can be hard for a lot of people. Designers tend to be introverted, and to an introvert, the thought of striking up a conversation with a total stranger is like asking them to stick their hand in a bee's nest. But it doesn't have to be that hard. You're not trying to relay each one of the four key ingredients with every conversation you have. This isn't a pitch for work. You're making progress if you show someone just one of the four points. Let it build up over time. Letting people know who you are is the first and easiest of the four key ingredients. All you need to do is introduce yourself. After all, they can't refer you if they don't know you. So make sure you tell them your name. And if the conversation merits it, tell them your business name. They only need to remember one of the two to refer you. Next, Tell them what you do. An elevator pitch is great for this. I talked about crafting your elevator pitch back in episode 116 of Resourceful Designer. But in a nutshell, your elevator pitch should briefly and concisely explain who you are, what you do, who you do it for and what results you produce. In other words. Hi, I'm (your name). I'm a (your title) who does (insert what you do). I help (type of people) to achieve (the outcome you provide). For example: Hi, I'm John Smith. I'm a web designer, and I build fast and functional websites that turn visitors into paying customers. I help small businesses grow their revenue by increasing their online sales. Do you see? Short and precise. It tells people who you are and what you do. If this interests them, they'll ask you to explain more. And if it doesn't engage them, that's ok. They've learned enough information to pass your name along should they have the chance. In my case, my elevator pitch might go something like this. Hi, I'm Mark Des Cotes. I'm a Brand Consultant who develops visual branding for podcasts. I help podcasters look more legitimate and gain more traction by offering them professionally designed band assets, including cover artwork, social media graphics, websites and more. All of which leads to better exposure and more downloads for their show. A simple elevator pitch can go a long way to explain what you do to someone. As I said earlier, just saying you're a graphic designer doesn't explain what you do. It would be best if you lay it out for them. And don't take it for granted that someone you know is familiar with all the services you offer. Never presume a client, a friend, a family member, or anyone else knows what you do. I talked about this way back in episode 2 of the podcast, where I shared a story about my brother-in-law. Who knew me before I even became a graphic designer and someone who I've designed many things for over the years. He asked if I knew anyone who could create a rack card for him one day. I thought he was joking, but he wasn't. It had never come up, so he didn't know that I could also design rack cards on top of everything else I do. So whenever possible, share specifics of what you do with others. FYI, a newsletter is a great way to do this. Once per month or once per quarter, send something out to your clients and all your contacts, letting them know what sort of work you've been doing. I guarantee you that someone will reach out saying they had no idea that you did that sort of thing. And then there are the final two ingredients. Reliability is something that takes time. Showing up on time for a scheduled meeting or promptly returning an email or phone call shows that you are reliable. Completing a job or project on time and to a client's satisfaction shows that you are reliable. Offering helpful advice or suggestions shows that you are reliable. Everything you do that creates a positive impression helps build that notion that you are a reliable person. And that brings us to likability. Once again, time is your friend here. Is it possible to instantly like someone? Sure. But if you're looking for referrals, and that's what we're talking about today, you need that impression of you to grow over time. Getting people to like you shouldn't be that difficult. I mean, you're a great person, aren't you? What's not to like? But seriously, simple things such as greeting everyone you meet, regardless of who they are, help solidify your likability. For example. Whenever I have a meeting at a corporate office, not only do I try to get there 10 to 15 minutes early (which shows my reliability). I make a point to talk to as many people there as possible. The doorman, the receptionist, the assistant, everyone. Not just about why I'm there. But simply to talk. I'll ask the receptionist how his or her day is going. I'll ask if they're looking forward to the weekend. If I know anything about their family life, possibly from a previous conversation, I'll ask about their spouse or children. These short 1-minute conversations add up over time and help someone form a good impression of you. When our local shopping mall was one of my clients, every time I went there to meet with the marketing manager, I made a point to stick my head in the Managing director's office to say hi. Sometimes it was a quick wave. But other times, we would have a short conversation. Not about design or why I was there, but about life. We were both fans of the Toronto Maple Leafs hockey team, which gave us common ground to talk about. When he decided to run for political office, he hired me to design his campaign material. That might not have happened if I had not made a point of connecting with him. I would also talk to the receptionist during each visit. A shopping mall receptionist is used to dealing with upset mall shoppers over everything from the lack of baby strollers to lost and found items to taking complaints about one store or another. They welcome a conversation with someone who doesn't have an agenda with them. Over many small conversations with that receptionist, including some, where I shared what I was working on for the mall. She knew who I was. Through our discussions, she learned what I did. My punctuality showed her I was reliable. And my taking the time to talk with her led her to like me. 1, 2, 3, 4. All four key ingredients checked off. And you know what? When that receptionist left her job at the mall to work at a financial firm and heard her new employer was looking for a designer, she recommended me. I had never worked with her directly, but she had learned the four key ingredients about me during her time working at the mall, and that was enough for her to mention my name. And for me to get a new client. You see how it works. Referrals can come from anywhere and anyone. Some even come from the least likely people. But they all have one thing in common. The person who refers you knows who you are; they know what you do, think you are reliable, and to some extent, like you. Or, at the very least, have no reason not to like you. The title of this episode says it all. When it comes to networking, it's not who you know; it's who knows you. And networking happens with every interaction you have. From interactions at a business conference to talking with the cashier at the grocery store. From attending trade shows to having a conversation with the person who cuts or styles your hair. From talking with your doctor to email correspondence with your clients. Every interaction plays a part. The more someone knows about you, the better the chances of referring you. And when they know who you are and what you do. And they know you're reliable and like you. That's when the magic happens. And that magic turns into new opportunities for you and your design business to grow. Networking: It's not who you know. It's who knows you.

A look back at 2021 and a look ahead to 2022. Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. There are so many great resources available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of 2021 is my Look Back, Look Ahead edition. It’s where I reflect, and of course, share, what my year was like as a design business owner. Then I’ll look ahead at what I want to accomplish in 2022. A Look Back at my 2021 goals. At the end of 2020, I set these goals for myself. FAIL: Talk at more conferences. For obvious reasons (hint, there was a pandemic), I failed at this one. I talked at two virtual conferences at the beginning of the year, but I didn’t enjoy the experience and opted not to apply anymore. FAIL: Grow the Resourceful Designer podcast audience. When the pandemic hit in 2020, my podcast listenership took a big hit like many other podcasts. A lot of people listen to podcasts on their commute. And with the elimination commutes, people didn’t have time to listen as much. I was hoping that the numbers would tick back up this year. But I’m still way below what I used to get before the pandemic hit. ACCOMPLISHED: Grow the Resourceful Designer Community. The Community is my pride and joy. One day, when I’m no longer doing the podcast, I’ll look back at everything I did with Resourceful Designer, and I’m sure the Community will be my proudest accomplishment. The friendships formed and all the freely given help is more than I could have ever hoped. If you’re not a member of the Community and you’re looking for camaraderie with fellow designers, I highly suggest you check it out. Registration will open up again in February 2022. ACCOMPLISHED: Grow Podcast Branding. I think I made the pivot this year from Podcast Branding being a side business to my main business. I know financially, it’s much more lucrative than my long-standing design business. Some of my numbers from 2021 Resourceful Designer I released 41 podcast episodes. The lowest in a calendar year since I launched the podcast. The number is down because I took several weeks off this summer after my father passed away. Reached over 630k total episode downloads in 2021 (Over 63k of which were in 2021) Resourceful Designer released on Samsung devices. My design business COVID-19 continued to affect my business in 2021. I lost several clients due to closure. And many who remained were affected financially and didn’t ask me for anything. Worked on design projects for 23 different clients (up from 9 in 2020) No new clients in 2021. I sent out 41 invoices in 2020 (up from 14 in 2020) Lost five long-standing clients due to various reasons but mostly COVID-19 related. Started consulting work with our local Business Enterprise Centre. NOTE: I didn’t actively promote my design business in 2021. Instead, I concentrated on growing my other business, Podcast Branding. Podcast Branding My Podcast Branding business was my moneymaker this year. Worked with 64 different clients (up from 51 in 2020) Launched nine new websites for clients. (down from 16 in 2020. However, revenue from those nine websites was more significant than the 16 last year.) It was featured as a guest on two podcasts that brought in new business. A Look Ahead at my 2020 goals. My previous goals will continue to carry over in the new year. Continue to grow the Resourceful Designer Community. Concentrate more on Podcast Branding and so forth. New Goal for 2020. Create new partnerships to grow what I offer at Podcast Branding. Expand the Resourceful Designer Community to include even more offerings than now. Do more consulting work. What about you? Did you accomplish your goals for 2021, and What are your goals for the new year? Are you a student getting ready to graduate? What are your goals once school is over? Are you still relatively new to the design world? What are your goals to hone your skills? Are you a veteran designer like I am? What are your goals for continued growth? Are you a designer working for someone else? Maybe you enjoy your job; perhaps you don’t. Either way, what are your future goals? Or perhaps you’re already a home-based designer, a freelancer if that’s the term you use; what goals do you have to grow your business? Wherever you are in the world, whatever your level of skill, whatever your situation is, I want you to take some time to look back at 2021 and think about your accomplishments AND your shortcomings. Did you stop after your accomplishments? Or did you plow right through them, happy with yourself but reaching even further? What about your shortcomings? Did they discourage you or create a sense of want even higher than before? Think about what prevented you from reaching those goals. So long 2021. As 2021 comes to an end. I encourage you to reflect. Think about everything you’ve learned. Your struggles, the things you fell short on (be it your fault or just the state of the world) and your accomplishments. And come up with a plan to make 2022 your year of success.  To help with your planning, perhaps you should listen to episode 55 of the podcast, Setting Goals For Your Design Business. These past two years have been tough on all of us. I hope that we never have to endure something like this ever again. But you know that old saying, what doesn’t kill you only makes you stronger. Remember the lessons from these past two years, and use everything you’ve learned to make 2022 and future years even better. I’ll be back in 2022 with more advice for starting and growing your design business. Until then I want to wish you a Merry Christmas and a wonderful holiday season. And of course, no matter what goals you set for yourself in the new year, always remember to Stay Creative. What are your goals for 2022? Let me know by leaving a comment for this episode.

Make the most out of print brokering. In episode 49 of the Resourceful Designer podcast, I talked about offering print brokering as a means to supplement your design business. If you do print design and do not offer print brokering, you’re losing out on a lot of potential income. I made over $1,000 from three different print jobs this past week alone. And that’s not counting how much I charged for creating the designs themselves. One of those three jobs was reprinting an existing flyer for a client. It took me less than 3 minutes to find the print file, send it to the printer along with specifications for the order, including instructions to deliver the finished job to my client. Then I sent an invoice to my client. That 3 minutes of work earned me over $300 in print brokering commission. What is print brokering? If you are unfamiliar with print brokering, it’s when you act as the middleman between your client and the printer. In some cases, you mark up the printing price to invoice your client, and in other cases, you get a discount from the printer and charge your client the non-discounted cost, keeping the difference for yourself. Clients like it when you offer this service because they don’t have to deal with the printer directly. Printers like this setup because they get to deal with someone who understands how things work. Listen to episode 49 of the podcast to learn more about print brokering. Today I’m sharing ways to augment the money you make by print brokering. And not simply by increasing your markup. However, that is a way to do it. No, I’m talking about ways to improve your revenue, and at the same time, your client feels like they’re getting a better deal. Upselling and Cross-Selling. Let’s start with upselling and cross-selling. What are they, and what’s the difference between the two? Upselling is when you offer more of the same thing. Think of McDonald’s when they offer to upgrade your medium drink to a large for only $0.25 more. That’s an upsell. You get a larger drink, and they get more money. Cross-selling is when you offer an additional thing. When you order a burger and drink, McDonald’s will always ask you if you want to make a combo? That’s a cross-sell. In this case, you get something else, fires, and they collect more money. Upselling and Cross-Selling Print Brokering. How do you use these two concepts in print brokering? Upselling. You can upsell a print job in many different ways. But the easiest is through the paper stock and printing options. Printing on a specialty paper stock will improve the look and appeal of a printed job, which may interest your client. It will also increase the cost, which in turn increases your profit. Printing using spot colours is a great way to improve the look of some printed pieces. I have a client who is a lawyer. She insists on using spot colours for her business card. We could accomplish a similar result using CMYK, but she likes the flat look of the spot colours and is willing to accept the higher printing costs to get the look she wants. And in turn, I make more money on every print run. Novelty stocks are a great upsell. Do you have a client who’s a window washer? Suggest clear business cards. How about a client in the construction or industrial industry? Suggest laser engraved metal cards. A client in the outdoor space may be willing to spend more on wooden business cards. Embossing foil stamping die-cutting rounding corners Gilded edges specialty folds laminations or special coatings. These are all printing options you can upsell to your clients. Another way to upsell is to suggest larger quantities. Most of the operating costs in a print run occur in the setup stage–pre-press, printing plates, press set up, ink, etc. After that, all that’s left is paper and time. That’s why in most cases, the more you order, the less per unit the printing costs. Five hundred business cards may cost $50. Doubling the order to 1000 cards may only be $65. That’s an easy thing to sell a client on. They get more for their money spent. And you get more as your commission. Cross-selling. Like the McDonald’s combo, cross-selling a print order involves additional items. When a client comes to you for business cards, you may want to suggest additional items such as thank you cards. If you’re asked to design invitations for an event, you could offer table cards or place cards. If it’s for a wedding, you could also suggest thank you cards and perhaps gift tags the couple can attach to whatever gifts they’re handing out to their guests. Many designers offer stationery packs or bundles that include business cards, letterheads and envelopes. The bundle is less expensive than ordering each individually, which is great for your client. But it’s also usually more than what they initially thought to order. I can’t tell you how many times I’ve convinced a client to order envelopes to go with letterhead or maybe an invoice or other form. And it all means more revenue for me. Another way to cross-sell is to suggest multiple print runs for various languages. I did this just recently.  A client hired me to design coasters for a local campaign. When they gave the information for the coasters, I noticed it was all in English. Our local area is bilingual in English and French, so I asked if they would like me to design a French coaster simultaneously, which they agreed to. This doubled the print run and doubled my profit. Create opportunities for more print runs (more profit). So far, I’ve been talking about increasing your revenue by printing more at a time–either larger quantities or more items. But another way to earn more money from print brokering is by designing something that has an “expiry date” which will require them to be printed more often. I have a client that attends trade shows throughout the year. He includes his prices on his flyers. Every year as he increases his pricing, he asks me to update his flyer and have more printed. Some products change appearance over time. If you include a photo of the product on the printed piece your client may be more inclined to update the photos as newer models come out, requiring new printed pieces. I talked earlier about how larger print runs can save a client money in the long run. But sometimes they just don’t have the budget for a larger run. Smaller print runs will allow them to get by until they can afford to have more printed. And you make money each time. Include dates on recurring events. A yearly festival could get away with using the same flyer and poster year after year. But if you include the date or any information specific to this particular year, they are forced to print new ones each time. Another great way to increase your print brokering income is by keeping track of your client’s anniversaries. Designing an anniversary logo for a client is always a fun project. Suggesting they include the anniversary logo on all their print material is even better. One of my clients is celebrating its 60th anniversary in 2022. We’re in the process of adding the anniversary logo to the many print pieces they have. That means a huge printing order. All to showcase their special occasion. The following year they can continue using their current stock of printed material that doesn’t include the anniversary logo. If you know when an anniversary is coming up, you can make the suggestion ahead of time and get the ball rolling. Your client will appreciate your thoughtfulness, and your business will appreciate the added income. Two final tricks. I want to share two more “tricks” with you that have helped me earn more money with print brokering. I always tell every client who orders business cards through me, to never hand out just one card. Business cards are a networking tool. When you hand them out you should always give two or three at a time. You tell the recipient to keep one and hand the others out to anyone they know who could use your service. Clients love this idea. But it also means they run out of cards faster and need to reorder. And finally, whenever possible, convince your client to include their photo on their business card. Again, it makes a great networking tool. A card with a photo makes it much easier to remember the person. It also creates a subconscious connection. When you see a photo of someone, seeds of trust start to germinate immediately. Knowing what a person looks like makes it easier to connect with them. Why do you think so many real estate agents put their photos on their For Sale signs? Because if you know who the person is, you’ll trust them more, regardless if you’ve met them or not. But how does a photo on a business card help you as a print broker? People change. Maybe it’s their hairstyle. Maybe they shaved their facial hair or grew some. Maybe they never liked their old photo. Whatever the reason, they may want to update their photo. And they won’t care if they have half a box of cards left. They’ll gladly discard them for new ones. A couple of weeks ago one of my clients contacted me for business cards for a new employee. I replied back asking if any of their current employees wanted to update their cards with a new photo. That one order turned into four orders, which in turn, means more money for me. If you’re smart about it. There are always ways to increase your print brokering sales. And not in a slimy salesperson way. One last thing. Make sure you follow up with your client after the fact. Following up lets you know if your client liked their print purchase. Hearing their comments is a great opportunity to learn what worked and what didn’t. And you can use those lessons when dealing with other clients. How do you increase your profits from a print brokering job? Leave a comment below.

Don't confuse clients with rates that don't match your brand. I’d like you to imagine this scenario. There’s a neighbourhood in your city that you love. It has beautiful homes with big yards and lots of green space around. It’s close to amenities like schools and shopping. And the internet infrastructure is state of the art, which we know is a must for what we do as designers. It’s the type of neighbourhood that you occasionally drive through and think to yourself; I would love to live here. The problem is, home prices in this neighbourhood are way out of your budget. You figure you can afford maybe $350k. Perhaps you can push it to $400k. But unfortunately, homes in this neighbourhood typically sell for over $700k. But you can dream, can’t you? Then one day, while driving through the neighbourhood, you see a FOR SALE sign in front of what could be your dream home. You’ve admired the homes in this neighbourhood for a long time, but always from the outside. But here’s your chance to get a peek on the inside because there are sure to be photos on the realtor’s website. When you get home, you fire up your browser to take a peek. As you’re navigating to the page, you play the guessing game in your head. You guess its listing price at $795K. But when the page loads, that beautiful house, the one you’ve been admiring for years, is listed at $295k. What do you think your first thought would be in this situation? Or maybe second thought after you realize you can afford it. You would probably start wondering, what’s wrong with it? Why is it listed so low? What mess would you be getting yourself into if you were to make an offer? I’m sure you’ve experienced this feeling before. Maybe not with a house. But perhaps with a car, or something else. Especially when the item in question is something previously owned, what’s wrong with it that’s making the seller offer it for such a low price? It’s not just houses. Something similar happened to a designer friend of mine just a couple of weeks ago. He was at a business conference, and on one of the days, they divided people up into small groups—kind of a Mastermind format where each person in the group had time to present their business. Being prepared as only designers can be, my designer friend had a presentation ready and walked everyone through his business. He showed them what he does, how he does it, his processes, and his annual billing and 3-year financial snapshot. It was a business conference, and he was very transparent in everything he shared. After his presentation, One of the attendees, a woman he had met earlier at the conference, approached him to talk. She told him that after the 5-minute conversation they had when they first met, she thought, “this guy knows what he’s doing, but there’s no way I can afford him.” But after seeing his numbers on paper, she told him she could easily afford him. And that’s not good a good thing because his prices conflict with the brand image he’s putting out. Do you do this? You’re a designer, you’re proud of what you can do, and I’m sure you like to showcase the best of it in how you present yourself. After all, you know that if you only put in a half-baked effort, you’re doing yourself a disservice. But what happens if the brand image you present to the world conflicts with the prices you charge for your services? Just like the house in my opening story, people may wonder, what’s wrong with you. They may be hesitant to hire you because the prices you charge seem too good to be true compared to the skills you showcase. And you know that when something looks too good to be true, it usually is. Could this be happening to you? Could it be that you’re not getting enough work because you’re not charging enough for the talents you possess? My own story. About a year or two after I started working from home, I was working for a department of the Canadian government located in town. They were pleased with my work, so they passed my name up the chain. It wasn’t long before I had the chance to bid on a big federal government project. I received the RFP (Request For Proposal) and read it over several times to ensure I understood what was involved. I then calculated every aspect of the job. I figured out how long it should take me, what assets I may need to purchase, and what contractors I may need to hire. I then added in time for revisions, and, like all good designers, I added in some padding for anything unexpected that may come up. The price I came up with was $8,000. It was going to be my biggest project to date. Satisfied with my quote, I submitted the proposal, already designing the project in my head. But a week later, I found out I didn’t win the project. Reaching out to my contact at the local government office, I asked if she knew how much I was outbid by. But to my surprise, she found out that I hadn’t been outbid. I was, in fact, the lowest quote. The issue was my price was too low. The government agency had received four bids in total for the project. The other three ranged in price between $12,000 and $14,000. When they saw my $8,000 proposal, they thought it was way too low, which meant I must have misunderstood what was involved with the project. Not willing to take a chance, they discarded my proposal and chose the lowest of the remaining three. Was my bid too low? Had I misunderstood the RFP? No, my price was accurate. Accurate for me, that is. You see, the other three bids came from design agencies in Toronto. And Toronto is a much more expensive city than where I live. Where my hourly rate at the time was $50, theirs were closer to $200/hr. They also carried way more overhead than me, a solo designer who works from home, and they needed to compensate for it in their bids. But none of this was transparent to the person or people who reviewed the four submitted bids. All they had to go by was the price. And my much lower price did not give them confidence in my ability to complete the project. It’s how we’ve been raised. Since a young age, the world has conditioned us to associate excellent quality with a higher price. It’s the “you get what you pay for” way of thinking. The more you spend, the better the quality. The less you spend, and you’re taking chances. I know someone who has several eBooks for sale on Amazon. She originally listed her books for $1.99 each. And every month, she sold roughly half a dozen books. Then she read a report saying that $9.99 eBooks consistently outsell $1.99 ebooks on Amazon. The study determined that pricing it at $1.99 diminished the book’s perceived value no matter how good the content was. People didn’t believe that a $1.99 eBook could help them or was worth their time. So she decided to raise the price of her books to $9.99. And you know what? Sales immediately went up. Instead of selling only a handful of books per month, he started selling several copies of each book per week. Are you hungry? Let’s look at it another way. You have many options if you are hungry for a hamburger. You can get one at McDonald’s for $2, or you can choose to go to a fancy restaurant and order an $18 hamburger. I guarantee the $18 hamburger will taste better and be more satisfying. Because if that $18 burger tastes like a Mcdonald’s hamburger, you’re going to be mighty upset with your purchase. That’s what clients think about you if you’re presenting yourself as the “Fancy Restaurant” of the design world. When they hear you talk or visit your website or see your other marketing material, they will imagine a price range based on the quality of what you present them. That “$18 Hamberger,” if you will. But if you then present your prices and they’re more in the “$2 hamburger” range, something will not feel right to them, and clients will second guess their decision to work with you. You’re lower prices may be impeding your business. More proof. If you’ve been following Resourceful Designer for a while, you know that I started a side business designing for the podcast niche a couple of years ago. There are many options available for people looking for podcast cover artwork. My site podcastbranding.co is one of the more expensive ones. And yet, I receive new orders every week. And when I ask why they chose me over any other option, they tell me it’s because of the professional look I put forward and how they thought it was worth the higher price. Does that mean that everybody wants to work with me? Of course not. I know that many people see my prices and immediately leave my site. But it’s not because my prices are too high. A business coach once told me there’s no such thing as being too expensive. Just that you may be unaffordable to some people. And that’s OK. But to those who can afford you, your prices will be just right. Don’t fall into that rut where the brand image you’re putting out there says one thing about your business, but your prices say another. All you’ll be doing is confusing your potential clients. And when you confuse, you lose. Take this time, and review your rates. Are they in line with your brand image? If not, then you should consider raising them.  And you know what? I’m releasing this at the end of November, which means that the new year is just around the corner. And the new year gives you the perfect opportunity to introduce your new pricing. Make sure your rates don’t conflict with your brand.

The reason to use checklists. I first talked about checklists way back in episode 89 of Resourceful Designer. In it, I shared various types of checklists you can use for your business. I even shared my now outdated checklist for starting a new WordPress website. Today, I’m not going to share checklist ideas with you. Instead, I want to talk about the importance of using checklists. To emphasize their importance, I want to start by telling you a story. I heard this story while listening to an audiobook called My Best Mistake, Epic Fails and Silver Linings written by Terry O’Reilly. It’s a great book of stories about failures that led to amazing things. Check it out if you have the chance. One of the stories O’Reilly tells in the book inspired is what inspired what you’re reading here. It’s estimated that the average American undergoes seven surgeries in a lifetime, and surgeons perform over 50 million surgeries annually. That’s a lot of operations. In 2009, roughly 150,000 patients died immediately after surgery—3 times the number of fatalities from road accidents. What’s scary about that number is that half of those deaths were completely avoidable. That number caught the attention of Doctor Atul Gawande, a Boston surgeon and professor at Harvard Medical School. It’s the 21st century. How can all these complications happen despite the accumulated knowledge of professionals? Gawande wondered if there was a way to reduce the number of operating room errors that resulted in these deaths. To find an answer, Gawande looked at other fields for ideas. Back in 1935, The U.S. Army was looking for the next generation of long-range bombers. They held a competition between top airplane manufacturers to come up with a new design. Although the issued tender was fair for all involved. It was a known fact that Boeing’s technology was miles ahead of their rivals Martin and Douglas. Boeing’s new Model 299 could fly faster than any previous bomber, travel twice as far, and carry five times as many bombs as the Army requested. The Army was prepared to order sixty-five of the aircraft before the competition was even over. The big brass of the Army Air Corps gathered for the first test flight of the Model 299. The impressive machine took to the sky with its 103-foot wingspan and four gleaming engines (instead of the usual two found on most planes.) It was quite a sight to see. As the plane took flight, it climbed to three hundred feet, stalled, and crashed in a fiery ball of flames. Two of the crew died that day, including the pilot who was the Army Air Corps’ chief of flight testing. The Army decided to award the contract to Douglas instead. And Boeing almost went bankrupt. However, The follow-up investigation revealed that there was nothing mechanically wrong with the plane. And it was determined that the crash was due to pilot error. But how could that be? How could the chief of flight testing, one of their most experienced pilots, make a mistake that would lead to the crash of such a sophisticated plane? As the investigation showed, the Model 299 required the pilot to monitor the four engines. Each one requiring its own oil-fuel mixture. He also had to attend to the landing gear and wing flaps, adjust the electric trim to maintain stability at different airspeeds and regulate the constant-speed propellers with hydraulic controls. And that was only a few of the things on which the pilot needed to concentrate. It turns out that while attending to all of these things, the pilot forgot to release a new locking mechanism on the elevator and rudder controls. It was a simple oversight that led to the crash. Boeing was ready to scrap the plane, but a group of pilots believed the Model 299 was flyable. So they got together to find a solution. When they later approached Boeing, they didn’t request any mechanical changes to the plane. Nor did they think pilots needed to undergo extended training on how to fly it. Instead, they came up with a simple and ingenious solution. They created a pilot’s checklist. They made a list that was short enough to fit on an index card. It covered all the mundane step-by-step tasks required for takeoff, flight, landing and taxiing. In other words, the checklist covered all the dumb stuff. With the new checklist, pilots flew the Model 299 over 1.8 million miles without one single accident. To distance themselves from the previous failure during the test flight, Boeing changed the name of their new plane to the B-17. The Army ordered 13,000 of them, which gave the Air Corps a decisive advantage in WWII. All because of a checklist. Since the 1960s, nurses have relied on charts, a form of a checklist, to know when to dispense medicine, dress wounds, check pulse, blood pressure, respiration, pain level, etc. And although doctors would look at these charts when visiting a patient, they viewed these checklists as “nurse stuff.” In the late 90s, a study determined the average hospital patient required 178 individual actions by medical staff per day. Any one of which could pose a risk. The researchers noted that doctors and nurses made errors in only 1% of these actions. But that still adds up to almost two errors per day, per patient. When you multiply that by every hospital worldwide, it means millions of people around the globe are potentially harmed by the very medical staff assigned to help them. In 2001, a doctor at Johns Hopkins designed a doctor’s checklist for putting in a central line; a tube inserted in a large vein used to administer medication. It’s a standard procedure that just about every doctor is familiar with. It was also a widespread cause of infection in patients. So this doctor devised a simple checklist listing the five steps involved in carrying out the procedure. He then asked the nurses to observe the doctors for one month and record how often they carried out each step. They found that in over 1/3 of all patients, doctors omitted at least one of the five steps. The following month, hospital administration instructed the nurses to insist doctors follow each of the steps. The doctors didn’t like being told what to do by the nurses, but the nurses had the backing of hospital administration, so they grudgingly complied. When the new data was later tabulated, they thought maybe a mistake had been made. The infection rate for central lines dropped from 11 percent to zero. They continued the study for longer, to be sure, but the results were the same. It was estimated that a simple checklist had prevented 43 severe infections and possibly eight deaths in that one hospital, saving $2 million in costs. And yet, even with this evidence, many doctors refused to grasp the importance of this precaution. They were offended by the very suggestion that they needed a checklist. They already had so much to do that they didn’t want one more sheet of paper to worry about. To prove his point, the doctor who wrote the checklist introduced it to other hospitals in Michigan. There was pushback, but in just three months, the rate of bloodstream infections dropped by 66 percent. Many of the test hospitals cut their quarterly infection rate to zero. A cost savings of nearly $200 million. All because of a simple little checklist. All checklists have an essential function. They act as a “mental net” to catch stupid mistakes. In 2005, the director of surgical administrator in a Columbus, Ohio hospital created a checklist for operating rooms. It contained simple things such as verifying they had the correct patient on the table and the right body area prepared for the surgery. This little addition improved surgical success rates by 89%. There’s a lot more to this story. In his book, O’Reilly shares stories of how more and more hospitals started implementing checklists for various things, but I’m not going to bore you with them. Back to the original story. In 2008, after conducting his research, Atul Gawande devised a checklist to be tested by a group of pilot hospitals worldwide. Some operating rooms embraced it, while others protested it as a waste of time. During a knee replacement surgery to be performed by one of the checklist’s most vocal critics, it was discovered while checking the boxes that the prosthesis on hand was the wrong size. If they had started the surgery, the patient might have lost his leg. That surgeon became an instant checklist evangelist. In all the hospitals using the checklists, surgical teams began working better together, and the surgical success rates soared. Complications fell by 36 percent, deaths by 47 percent and infections by 50 percent. And patients needing return visits to the operating room fell by 25 percent. What’s amazing about using checklists is that they dramatically improved an outcome without increasing skill or expenditure. Instead of adding rigidity to their lives, checklists free people by getting the dumb stuff out of the way. Today, 90 percent of hospitals in North America and 70 percent worldwide use a checklist. And you want to hear something funny. When Gawande’s original pilot project was completed, doctors were asked to fill out an anonymous survey. Seventy-eight percent said the checklist had prevented errors. But there was still 20 percent who didn’t like the checklist saying it took too long to implement and didn’t think it was worth it. However, when those 20 percents were asked if they had to undergo surgery, would they want the checklist to be used? Ninety-three percent of those who opposed the checklist said yes. I hope you found these facts as interesting as I did. Now you may be saying, sure, a checklist in a plane or an operating room makes sense. It can save lives, after all. But I run a graphic design business, so I’m good. I don’t need checklists. I used to think that way as well. But remember, checklists are freeing because they help get the dumb stuff out of the way, which frees you up for the more important things you do. I remember a couple of years ago. I was doing routine maintenance on one of my websites I had launched a couple of years prior. While verifying and updating things, I noticed something that almost made my heart stop. The little checkbox next to “Discourage search engines from indexing this site.” was still checked. Meaning, for close to two years, my website was telling search engines, “I’m good. Don’t pay any attention to me. Go look somewhere else.” That’s a stupid mistake that I could have avoided with the use of a pre-launch checklist. Today, I have several checklists I use regularly. I now have a website pre-launch checklist. A WordPress install checklist. A first client contact checklist. A podcast client checklist. A Resourceful Designer podcast checklist. And many more. As I said earlier, these checklists help ensure the dumb stuff gets done so that you can concentrate on the more important things without worrying. If you are not already using checklists in your business, I suggest you start now. And if you think that your checklists are in your head, remember the story about doctors putting in a central line. There are only five steps involved, steps that every doctor knows. And yet, when observed, nurses noted that over 1/3 of all patients, doctors missed at least one of the five steps. Your memory is failable. A checklist is not.

Be wary of your reputation. Let me tell you a story. It is a story that has nothing to do with graphic or web design, but it is relevant to running a business, and I'll tie that into running a design business if you stick around to the end. We built our house in 2005. Or, more accurately, we had someone build our home in 2005. If you've ever built your own home or know of someone who has, you know that it's a long and gruelling process. When you buy a pre-built house, you get what's there. Sure, you can renovate it. But until then, what you buy is what you get. But when you build a home, you're starting with a blank slate. Think of it as opening a new document in Photoshop, Illustrator or InDesign, or starting with a fresh installation of WordPress. What you do with it is entirely up to you. Building a home is like that. When you build a home, you get to choose how many rooms it has and the size of each room. You get to select floorings such as tile, wood, or carpet. You get to choose the light fixtures, the plumbing fixtures, the windows, the door, etc. You decide everything that goes into your house. My wife and I did that when we started the process for ours. One of the aspects we had to choose was the shingles for the roof. It sounds simple, but there are thousands of varieties and colours of shingles to select from. My wife and I took many drives around different neighbourhoods, looking at roofs then trying to match those we liked with samples our contractor supplied us. In the end, we chose a nice brown multi-hued asphalt shingle that gave our home character. We loved it. A couple of years ago, we started to notice these little grain-like substances appearing on our back deck. At first, we thought it was dirt. But we soon realized that it was debris falling from our shingles. There wasn't a lot of it, so we shrugged it off as peculiar. Then last summer, the debris pieces started getting bigger and fell more often. And when we looked at our roof, we noticed the shingles were starting to turn up at the corners. We weren't happy about this but didn't know what we could do about it. So we let it go as a nuisance. Well, this spring, when the snow melted, we were shocked to see a layer of dark brown debris on our deck, and our shingles curved and cracked much more than last summer. So I finally decided to take action. I started by calling the contractor who built our house. When I explained the situation, he immediately knew what I meant. He had dealt with several other people facing the same problem. It turns out the singles on our roof had a defect. A big enough one that there was a class-action lawsuit filed and won against the manufacturer. Our shingles have a 25-year warranty. According to the settlement, we're entitled to compensation for the unused portion of that warranty. The only specification is we have to replace them with a newer shingle by the same manufacturer. I'm upset that I hadn't looked into the issue when we first discovered it. I could have received a more considerable compensation. But I'm glad there's something we can do. Not knowing how to proceed, I asked my contractor for advice. He retired several years ago, but he gave me a name of a contractor he recommended who is familiar with the process. He suggested I contact him for a quote on redoing my roof, which I need for the claim process. He also recommended I talk to his old foreman, who oversaw most of the homes he built, including mine. I called the foreman for advice. It turns out he's also retired, although more recently. He told me he had handled many of these shingle claims on behalf of other clients. And although he no longer does that, he would help me however he could. He told me the first step was to get a quote from a qualified professional roofer. And the person he recommended was the same one my contractor had given me. The foreman had worked with him several times and was currently engaging him to build his new house. Having received the same name from two trusted sources, I called this new contractor and left a message for him to call me back. While waiting to hear back from him, I looked him up online. I read the Google and other reviews had nothing but good things to say about him, which boosted my confidence. I was eager to get the process started. But several days passed, and the new contractor didn't return my call. So I called and left another message, and then a few days later another. Finally, a week later, he called and apologized. He said the pandemic had taken a toll on his business. He lost several employees leaving him to juggle more than he usually did. This is understandable. The news is full of companies suffering due to staff shortages these days. I explained my situation and what I required, and he agreed to stop by the next day to look at my roof. But he never showed up. Two days later, I called him, and once again, he apologized, saying he would be here the next day. To his credit, he showed up. He spent almost an hour on my roof measuring and taking photos of all the problem areas for me to submit with the claim. Once done, he said he would send me the images and have a quote ready by the end of the week. My wife and I are also thinking about adding a screened-off area to our back deck next summer, so while he was there, I asked him for a quote on that as well. He said I would have both quotes by Friday. But the end of the week came, and I didn't hear from him. I waited until Wednesday the following week before calling. Once again, he apologized for the delay and said, once again, I would have the quotes by Friday. Do you see a pattern here? Friday came and went. On Monday, I called him, asking where my quotes were. He told me he couldn't send them because he didn't have my email address, which I had already provided him. I gave it to him again, and the following day I received the photos and the quote for my roof. The second quote for the screened-in porch was nowhere to be seen. With the roof quote and photos of the damaged areas in hand, I filled out all the information required to submit my claim, including the material list the contractor supplied me. Upon submission, I learned it could take up to 120 days before I get a response. In the meantime, no work was to be performed on my roof, in case they needed to send someone to inspect it. I called the contractor, and I told him we couldn't move forward for possibly up to 120 days. But I would still like to book him for the job when the time comes. He told me it was not a problem. He could pencil me onto his schedule for the fall. All I had to do was let him know when we could proceed. I also reminded him that he owed me another quote, to which he replied I would see it soon. Now you may be thinking. This guy doesn't seem too reliable. Why not get someone else? Well, during the process, I did get two other quotes from other roofers. One I found online, and the other I remembered seeing when a neighbour had his roof done. Both were more expensive, and their online reviews were not as good as the contractor I was already dealing with. My neighbour even told me he wouldn't hire the same guy again. Plus, given the time frame of a 120-day wait, neither of them would guarantee they could repair my roof before winter. Now true to form, it took exactly 120 days before I heard back that my claim was approved and I could move forward with the roof repair. I immediately called the contractor and left him a message saying we were good to go. And then I waited. Three days later, I called and left another message and waited some more. Now I'm starting to get worried. Winter is fast approaching Eastern Ontario, and no roofing will be done once the snow starts falling. And my roof has deteriorated significantly over the summer to the point where I don't think we could last the winter without possible water damage. Finally, a few days later, I heard from the contractor. He told me not to worry, he still has me on his schedule, and my roof will get done before winter. The next step is to choose what new shingles we want. He said he would drop off samples that afternoon. He never showed up. That was Tuesday. On Wednesday, I called him. He apologized and said he would drop them off on Thursday morning before heading to his current project. He never showed up. Today is Friday. I still don't have the shingle samples. And I no idea if or when he'll do my roof, even though he says not to worry, it'll be done before winter. At this point, there's nobody else I can call. I have no choice but to rely on this person that I've lost all faith in. I'm keeping my fingers crossed that my roof gets repaired before snowfall. So why did I share this with you? A story about my roof that has nothing to do with graphic or web design. It's because I wanted to share with you how NOT to run a business. I had two people I trust recommend this guy. And his online reviews were great. So I had no reason to suspect the frustrations I would experience dealing with him. But at this point, he could do the most fantastic job on my roof, and even if he offered me a discount because of the troubles, I would still never recommend him to anyone. His reputation is tarnished beyond repair. That's the message I want you to take away from this story. It doesn't matter what sort of work you do for your clients. What matters is how you treat them. You may be a great designer, an amazing designer, in fact. But never forget that you're not the only designer around. When a client calls or emails you, make sure you reply promptly. Even if it's only to say "thank you for the message." so they know you received it. That simple acknowledgement can go a long way in building trust. If a client asks you to do something or send them something, make sure you follow through. If you're afraid you might forget, set a reminder on your phone or add it to your calendar. You can even stick a Post-It note to your monitor. You want to build lasting relationships with your clients so they come back to you over and over again in the future. You'll never be able to do that if your reputation is tarnished. Because once you lose their trust. It's almost impossible to gain it back. --- You won't believe this. As I was wrapping this up, the contractor showed up at my door with the shingle samples. He didn't even apologize for being late this time. He did, however, assure me that he would do my roof in three weeks. It's on his schedule, and I shouldn't worry. But you know I'll worry anyway, at least until the work is complete. As for the quote for the screened porch for the deck? I still haven't seen it. But at this point, I don't care anymore. Once he's finished my roof, I never plan on hiring this guy again. I hope none of your clients ever feel that way about you.

Do you know how to give a good critique? One of my professors made us critique our classmates’ projects at the end of every college assignment. Once we completed a design project, he would place everyone’s design at the front of the class, and one by one, he would select students and ask them to critique one of the projects. The reason he did this was twofold. He wanted us to develop an eye towards examining other designs to both learn from them, which makes us better designers and seek aspects of the designs we would have done differently. The other reason he held these critiques was to thicken our skin. As designers, we have to learn to take criticism of the works we create. If you are easily offended or don’t take well to people critically evaluating your creations this way, then maybe being a designer is not for you. Besides, what better way to learn than by hearing our fellow students dissect our works. I can tell you that I learned a lot from hearing my classmates tear apart my work. But this exercise we conducted at the end of each project had another effect. You see, the professor wasn’t only evaluating our design work. He was also evaluating our critiques. He would point out when our comments were not helpful or ask us to expand on our observations to convey better what we were saying. Even though every student dreaded these critiquing sessions, looking back, I’m grateful for them. It made me look at design through a different lens. It taught me the difference between giving a critique and offering constructive criticism. And that’s what I want to discuss with you today. As you may be aware, there’s a Resourceful Designer Facebook group. In this group, or any other design group for that matter, including the Resourceful Designer Community. Designers often post their designs “for review.” Sometimes they are looking for advice. Sometimes it’s for validation. And sometimes, they’re looking for nothing more than an ego grab. Regardless of their reasoning for posting their work, I can’t help but shake my head at some of the comments they receive. Comments which supposedly come from experienced designers, and yet, they’re of no value to the person posting their design. So I want to talk to you about my method of critiquing. Is my method the proper right way of offering critiques? Of course not. I’m not saying what you’re doing is wrong, and you should do it my way. I’m hoping that after hearing what I have to say, you may take an extra moment to contemplate your response the next time someone asks you to critique their work. When to ask for critiques. Let’s start with when you should be asking for critiques. In my opinion, there are four stages of a design project when you should ask for critiques. During the initial concept stage. If you hit a roadblock. Before presenting your design to the client. Before sending the design to print or launching it. Let’s break those down. 1. Ask for critiques during the initial concept stage. The beginning of a design project is when the work is most fluid. It’s the point when the design could take off in any direction. If you are working on a logo project, you may sketch out dozens or hundreds of concepts before narrowing it down to the ones you want to develop further. During this stage, it’s not uncommon to show your favourite concepts to someone to get another opinion. You’re not asking for critiques of the actual designs, but more of the overall direction you are taking. It’s a great way to validate that you are starting on the right path before getting too far down the road. Another set of eyes can help spot the stronger designs and weed out the weaker ones. It is beneficial for someone who has been staring at them for a long time which diminishes your objectivity. So asking for critiques during the initial concept stage can quickly help you determine what direction the rest of the design project will take. 2. Ask for critiques when you hit a roadblock. We’ve all been there, you’re designing away on something you initially thought was great, but all of a sudden, you doubt yourself. Something about the design isn’t sitting right with you, but you can’t figure out what. This is the perfect opportunity to get another set of eyes on it. Sometimes, another uninvested designer can look at a design and spot the flaws that you’ve become blind to. So any time you hit a roadblock or start to doubt something about your work, ask someone to critique it. 3. Ask for critiques before showing your work to the client. You’ve completed your design. You’ve polished it up and are ready to present it to your client. Now is the perfect time to show it to others first, just in case there’s something you’re not seeing. It’s not a good feeling to tell a client after presenting something to them that you need to make a change. It tarnishes the mantle of “expert” they’ve placed over you. It’s even worst if the client points out any flaws to you. To prevent this, it’s a good idea to ask for critiques before presenting your work to the client. 4. Ask for critiques before sending a design to print or launching it. There is potentially a lot of money involved in a print run. You do not want to find out after the fact that there was an issue with your design. If you’re a solo designer, I highly suggest you find someone or a group of people like in the Resourceful Designer Community that can review your work before you hand it off to the printer. Digital work isn’t as critical since it can always be corrected after the fact. But it still reflects poorly on you if you published something with errors or flaws. To prevent this from happening, ask for critiques before sending a project to print or launch. Those are the four times when you should be asking for critiques of your work. That doesn’t mean you should limit it to those times. At any point during a project, you can ask someone to look over what you’ve done. But even if you’re confident in what you are doing, these four critique points should not be ignored. How to ask for critiques. Let’s look at how to ask for critiques. Posting a design and asking “What do you think?” is not the right way. Without any context, you’re just opening yourself up to a bevy of unhelpful answers. What do you think? I think you can do better. What do you think? I think it should be blue instead of green. What do you think? I’m not crazy about the font. What do you think? I don’t like it. Not useful answers. What you want to do is make it easy for the person to critique your work. After all, you are asking them to devote a bit of their precious time to help you. The least you can do is make it easier for them to offer their assistance by giving you the advice you can use. A tiny bit of effort on your part will benefit both you and the person critiquing your work. The proper way to ask for critiques involves three key elements. A short brief of the project. The parameters you faced in the design. What you are looking for in the critique. Let’s look at each of those. 1. Give a short brief of the project. If you are asking me to critique a logo, it would be nice to know, at minimum, in what industry the client works. Is “Bluebird” the name of a restaurant? Is it a bus line? A band? A children’s clothing line? Without this context, how am I supposed to give you a proper critique of your design? You don’t have to provide an in-depth project brief. But a short description of who the client is, their location, what services or products they are offering and who their target market is will help me greatly when offering my opinion on your design. 2. Mention the parameters you faced in the design. Was there anything that limited what you can or cannot do with the design you’re creating? Did the client insist you use a sans serif font? Were you limited to specific corporate colours? Was there a particular element you needed to incorporate into the design? Knowing these things will help people form their critique. If I know you were limited to sans serif fonts, I won’t recommend a serif font. I won’t comment on the colours if I know you had no choice but to use the ones you did. And if I know the client wants a nautical theme; I won’t recommend you use a train in your design. Knowing what parameters you face will help people give you a better critique. 3. Mention what you are looking for in a critique. Finally, if you want an overall opinion of the design, great, say so. But if you want to know about a particular aspect of it, let people know. If all you’re interested in is whether or not the size of the icon is appropriate to the size of the logotype, then say that’s what you are looking for. There’s no sense in someone dissecting the rest of the design if that’s all you want to know. Suppose you are designing a poster and want to know if the visual hierarchy is working. Ask people to list in order what they think are the most critical areas of the sign. There’s nothing wrong with wanting a critique of an overall design. But if all you need is for someone to verify one aspect of your project, then save both of us some time by saying so up front. Giving Critiques And now the good part, giving critiques. Critiques are a learning experience for both you and the person you are critiquing. It helps hone your design skills by spotting ways you think a design can be improved. It may also show you things you may not have considered before. And it helps the person receiving the critique by offering them a different approach to their design. Design is subjective. No two designers think the same way. Just because it’s not how you would design it doesn’t necessarily mean it’s wrong or doesn’t work. It just means that you would have done it differently. As the title of this episode states. A good critique should offer constructive criticism: meaning, the suggestions you make. And keep in mind, a critique is just that, suggestions. The suggestions you offer should have a reason behind them. Here are four key ingredients to a good critique. Identify what you believe can use improvement. Explain why you believe the current way is lacking. Offer suggestions on how you would do it differently. State why you believe making your suggested changes will improve the design. That’s it. If you can offer these four things when giving a critique, you provide helpful advice to the person asking. Let’s look at each one. 1. Identify what you believe can use improvement. It’s tough to offer a good critique of an overall design. Most likely, whatever you have to say pertains to a particular part of the design. Therefore, the first thing you should do is identify what part of the design you refer to. Say you think the website header, or logo icon, or newsletter masthead needs something. Pinpointing areas of a design allows you to break up your critique into actionable sections. This is what I think of the icon This is what I think of the logotype This is what I think of the sizing This is what I think of the colours. Critique individual elements, not the design as a whole. 2. Explain why you believe the current way is lacking. It’s much easier to convince someone to change something if you can explain what you believe is wrong with the way it is now. For example: Explaining how the connecting letters in a script font are hard to make out and could be interpreted in the wrong way will go a long way in helping you convince them to change the font in their design. Or pointing out that the colours of the font and the background it’s on are too similar in hue and may cause legibility issues for visually impaired people. It helps strengthen your argument towards changing the colours in the design. So whenever possible, please explain why you believe the current way is lacking before you offer suggestions on how to change it. 3. Offer suggestions on how you would do it differently. Remember how I said that no two designers are the same? That means that what you think is the right way may not be what the next designer thinks is right. Sure there are some things on which most of us agree. But innovative designers have successfully challenged tried and true design principles. It’s how design evolves. Do you know the saying “Blue and green should never be seen except for inside a washing machine”? There was a time when no designer would use blue and green together. And yet, nowadays, it’s a common combination. So just because you think something doesn’t look right doesn’t necessarily mean it’s wrong. I’m personally not a fan of the street art grunge style of design. But that doesn’t mean it’s not a viable design choice. Just not something I would choose. Keeping that in mind, form your opinions as suggestions when critiquing someone’s work. Let them know how you would do it differently. Then let them decide if it’s something they want to pursue. And don’t be offended if they choose not to listen to you. After all, no two designers... 4. State why you believe making your suggested changes will improve the design. Finally, state why you believe making your suggested changes will improve the design. The best way to win an argument is by offering your opinion and explaining why it’s so. No designer should change their design without a good reason. And “I think it would look better in red” is not a good reason. Explaining that red is a more passionate colour that encourages people to make spur-of-the-moment decisions is a convincing argument for why they should change the colour. You don’t have to get philosophical with your answers. Sometimes the “Why” behind your suggestion is simple. Increasing the space between the text and the underline will make it easier to read when reduced. Simple. So whenever possible, state why you believe making your suggested changes will improve the design. Conclusion Critiques are hard. Both receiving them and giving them. But critiques are also how we improve. If nobody ever critiqued your work, you would never get better at what you do. And if you never take the time to critique another design, you’ll never learn new things. In fact, I bet you critique other designs all the time. I know I critique every billboard, website, bumper sticker, t-shirt, etc. that I see. I’m always thinking of how I would have done it differently or mentally filing away a good design idea so that I can steal it for a future project. I can’t help it. I’m a designer. You probably do the same. Critiques. They’re the bane of our existence and the fuel that propels us. We wouldn’t be designers without critiques. But always remember, Critiques are just suggestions. As I mentioned several times already, no two designers think the same way. So, just because someone says a design element should be changed doesn’t necessarily mean you should change it. You need to weigh what you know about the project, about yourself as a designer, about the client, and what you know about the person whose recommendations you are thinking of following. The best and most valuable critiques come from people you know and trust. If a stranger says something should be green, however, your trusted design colleague thinks it should be blue. Chances are you’re going to lean towards making it blue. That’s why being a part of a design group like a Facebook group, or even better, the Resourceful Designer Community, can be such a benefit. Listen to and learn from the people you know.

Are you getting enough activity? In episode 105 of the podcast Coping With Isolation When Working From Home, I discussed how isolation is a significant concern for anyone running a home-based design business. Spending day after day with minimal contact with other people can take its toll on someone. In that episode, I gave recommendations for overcoming that feeling of isolation. One of those recommendations was having a pet. Having a pet in the house can be very therapeutic. Petting a dog or is proven to reduce stress and anxiety. Dogs are great listeners. When you talk to them, they give you their undivided attention. And best of all, it’s without judgement. For the past 17 years, we’ve had at least one dog in the house. For several years we had three, and then two, and for the past three years, just one, Whisper, our Shetland Sheepdog. This past Saturday, we had to put Whisper down. So for the first time in 17 years, we don’t have a dog in the house. I’m not telling you this to gain your sympathy. However, your thoughts and well wishes are appreciated. I’m telling you this because it’s essential to what I want to talk about today. I’ve been running my design business full-time from home for over 15 years. Meaning this is the first time I’m working without a canine companion by my side. I’m recording this on Friday. It’s been six days without a dog; five of them have been workdays. And already, I notice how it’s affecting me. I’m not talking about feeling sad that Whisper is gone. I mean, yes, I’m sad. But that’s not the effect to which I’m referring. I’m talking about my work habits and how things have changed in just a few short days. For those of you who are not pet owners, let me paint a picture for you of a day in the life of a dog dad. Or at least the way it was for me. Every morning after my wife left for work; I would feed the Whisper. She would get all excited as I prepared her dish and then gobble up all the kibble once I put it down. Then I would go about my morning routine to get ready for my day. Once done, and enough time had passed, I put the dog out. Sometimes I would go outside with her, and sometimes not. I would use this time with our previous dogs to take them for a walk around the block. But Whisper had medical issues that prevented her from walking for long distances. She was content to mosey around the backyard at her own pace. When she was ready to come in, she would bark. At that point, it was time for me to get to work. Sometimes, later in the morning, she would bark to go outside again. I’d get up from my computer, walk to the back door and put her out before returning to work, keeping an ear out for when she barks to come back in. At lunchtime, after eating my meal, I would often go outside with her to walk around. Shetland Sheepdogs are herding dogs, so I would walk around the backyard or sometimes around the house in random patterns, and Whisper would slowly follow me. I would do this for half an hour or so before coming back inside to work. Then, sometime around 3 pm, which was doggie snack time, Whisper would let me know she wanted a treat. I’d get up from my computer, go to the kitchen and select one of the many varieties of goodies we had for her. I’d make her do some small trick to earn the reward, give her the treat, and then put her out again. Once she was back inside, I was pretty good for the rest of the day until my wife got home. That was pretty well my daily routine. But this past week, without Whisper to take care of, things changed a lot. After my wife left in the morning, I got ready and immediately got to work. I sat at my computer until 12 to 12:30, when I finally got up to eat. I spent maybe 15-20 minutes preparing and consuming my lunch before going straight back to work until my wife came home. This was my new routine every day this week. In fact, except for a quick appointment on Tuesday, where I was back home within the hour. I have not stepped foot outside my house this week. I know that many designers are introverts, myself included. And you may think the idea of not going out sounds great. But it’s not sustainable. At least not if you want to remain healthy. On Wednesday, when my wife got home, she commented on what a beautiful day it was. I hadn’t realized it. I don’t even know if I looked out the window throughout the day. Now I don’t know if this is because of the extra workload I currently have. I’ve taken on several new projects this month, and it’s caused me to fall a bit behind on my design work. And this past week has been exceedingly hectic. I’m hoping that’s all it is because I’m already seeing the effects after just one week. I’ve been trying to lose weight. My blood pressure is a bit elevated, and I’m hoping that losing some weight will help get it back under control. And yet, when I weighed myself this morning, I was 3.25 KG or just over 7 lbs heavier than I was at this time last week. So not only did I gain weight this week. But I gained more this past week than I have any other week over the past year. I know my eating habits haven’t changed. If anything, I ate less this past week because I wasn’t grabbing snacks throughout the day whenever I got up from my computer. But my activity level sure has gone down. It wasn’t like I was doing heavy cardio before. But no longer getting up from my computer a few times a day or spending 30 minutes walking around the yard with Whisper shows its effect. And I need to change things and change them fast. Yes, we will eventually get a new dog. But until then, I’m going to have to consciously make an effort to get up and move throughout the day. Maybe it’s paying closer attention to my Apple Watch will help. It reminds me every so often to stand up. But I long ago conditioned myself to ignore that prompt. I know I can turn it off in the settings if I don’t want to see it, but that defeats the good intentions even if I don’t follow through. But I have to do something. If I don’t, I’m afraid the time and effort I’ve put into losing the weight I have so far will have been for naught. This adds one more reason for me to look forward to our next dog. But this isn’t just about me. You may be in a similar situation. If you’re lucky, you have a dog to remind you to get up and move from time to time. But if not. What are you doing to motivate yourself to do so? There are many ways isolation can take a toll on you both physically and mentally. I talked about them back in episode 105. But until this past week, I had never experienced this sedentary lifestyle. At least not to this extent. And there’s a danger in that. As home-based designers, we need to take responsibility for our health and well-being. And that includes a certain amount of activity during your day. Seeing that jump on the scale this morning emphasized this problem for me. It’s only been a week. What if I had waited a month before weighing myself? How bad would the damage have been then? Is it possible that the scale would have gone up even if I was still following my routine of taking care of Whisper? Sure, it’s possible. But I’m not too fond of the coincidence. You need to sacrifice a lot of yourself if you want to run a successful design business. There’s your time, of course. There are also your relationships with family and friends that may suffer to an extent. Your sanity may take a toll, depending on the clients you work with, and so on. But that investment in your business shouldn’t come at the cost of your health. I didn’t realize how the little bit of activity I did each day could add up. Or the effects of eliminating that activity would have on me. And I’m glad it only took me a week to realize it. Now that I know. I can remedy it. As soon as I finish this, I plan on going for a walk around the block. It looks like a nice day outside, so I might as well take advantage of it. But what are you doing to help yourself? How many hours do you spend at your computer or workstation without getting up? What can you do to increase your daily activity level? It doesn’t take much, you know. So make an effort. Whatever you’re doing now, try to do more tomorrow, the next day and so on. Because the healthier you are, the longer you’ll be around to run your design business. So it will pay off in more ways than one. I don’t have the one true answer to this question. I wish I did. Every person, including you, has to find their solution to this problem. But it should be searching for something. And if you do have a solution that works for you, please share it with me. Let me know how do you remind yourself to stay active, especially during the workday. Please send me a message.

Which personality do you use most often? Let me ask you a question. Does being a designer, either graphic, web, UX, UI or whatever, qualify you to run your own design business? Some people may say yes. After all, are there any differences between designing something for an employer or an employer's clients and designing something for your own clients? Not really. I'll concede that the design skills you use are the same in both instances. However, just because the design skills are the same doesn't qualify a designer to run their own design business. Does education play into it? Is someone who attended design school somehow more qualified to run their own design business than someone who learned their skills on their own? The school-taught designer may have some business credits under their belt. But arguably, educational background or lack thereof doesn't qualify or disqualify a designer from running their own business. No, in my opinion, and I do understand that my opinion may be wrong, but it's still my opinion. Is that what differentiates a designer who is qualified to run their own design business and one who isn't is their personality. Or, more accurately, personalities. Last week, I told you there were two roles to running a design business: a designer and a business owner. That's a very simplified approach, and it worked for last week's episode. But the truth of the matter is, there are way more than just two roles to running a successful design business. To do it right, you need to have many personalities. And I'm not just talking about the obvious ones. Layout artist Typesetter Proofreader Illustrator Colour picker Photo retoucher Coder Art director and so on and so on. Being a designer means you should be somewhat proficient or have a working knowledge of some if not all of these skills. I'm not an illustrator. But that doesn't mean I can't draw. I can; I'm just not that good at it. My drawing skills are marginal at best. But they've gotten me out of several pinches over the years. Skills like these are something every designer needs to be acquainted with, regardless of whether they are working for someone else or self-employed. When I say that a design business owner has to have many personalities, I'm thinking much deeper. In most situations, a self-employed or freelance designer will develop a much deeper relationship with their clients than someone employed as a designer. That relationship is deeper because it's their client. When I used to work at the print shop, I worked with many regular clients. Most of them I got along with exceptionally well. But regardless of how well we worked together, they weren't my clients. They were the print shop's clients. When I left the print shop to start my own full-time design business, almost all of the clients I worked with remained there and were assigned a new designer to work with them. Only a handful of clients followed me to my new business. And you know what? The relationship we had formed at the print shop grew exponentially once they were MY CLIENTS. Why did our relationship grow? It's because I was invested in those clients in a way that I never was at the print shop. For one thing, when I was at the print shop, if something went wrong with a client's project, I might get some of the blame. But it's the print shop's reputation that took the major hit. And if something went right, for example, if a design won an award which happened on several occasions. The designer would get a mention, but the print shop got most of the recognition and glory. Once I was on my own, and they became my clients, I was much more invested in them because anything that went wrong reflected directly on me, which could affect my business. And anything that went right meant more recognition for me. But I'm starting to drift back towards the design part of the job. And once again, that part can be done by any designer. The business side, however, that side requires something special. It requires the designer to put their many personalities to use, building and strengthening the relationships with their clients. You're probably wondering what the heck I'm talking about. So let me describe some of the many personalities a design business owner must-have. Psychologist. Just like how a practicing psychologist is trained to assess and diagnose problems in thinking, feeling and behaviour to help people overcome or manage their problems. A freelance designer must do the same with their clients. It's your job to assess and diagnose and find a way to overcome the problems your clients are facing. In many cases, the problems your clients think they are facing may not be the actual problem. You must use your psychology skills to weed through and decipher everything the client tells you to figure out the root of the real problem. Only then can you offer them the proper solution. Many designers will give a client what they want. It would be best if you strived to do better by giving the client not what they want but what they need. Your psychologist personality can help you with that. Mediator. A mediator's job is to facilitate a conversation between two or more people to help them resolve a dispute. A mediator is trained to establish and maintain a safe, confidential, communicative process and help participants reach an agreement independently. If you've ever had to present a proposal to a committee, I can almost guarantee that your mediator personality was front and centre. As a mediator, your job is to ensure that all involved parties agree on how a project proceeds. This may involve getting clients to compromises on specific aspects of a project and convincing them to let go of particular ideas. Without this agreement between all parties, any design project will struggle. It's your job as the designer to ensure that everyone is satisfied. Your mediator personality can help you with that. Negotiator. As the mediator, a negotiator's job is to communicate with clients to negotiate and establish sales. All while building positive relationships in the process. Your negotiator skills will come in especially handy when pitching larger projects. A client may love your ideas, but not so much the price tag associated with those ideas. As a negotiator, it's your job to show the client why your proposal is worth the investment on their part. And should the price of a project remain a deciding factor, your negotiating skills will allow you to cut back on details of your proposal in a way that still satisfies the client's needs and, more importantly, meet the client's budget. Your negotiator personality can help you with that. Salesperson. A salesperson's job is to find prospective clients, identify their challenges and needs, and ultimately find them a solution. Any time you correspond with a potential new client, it's your salesperson personality that's talking. This personality's job is to build trust and ultimately convince a potential client of the benefits of working with you. This personality is the one that should be front and center any time you are out networking or any time someone asks what you do for a living or inquires about your business and services. The more adept you are with your salesperson personality, the more successful your design business will be. Babysitter. You usually think of a babysitter as someone in charge of taking care of someone else's child or children. Their responsibilities include making sure the children are safe, getting the care and attention they deserve, and adhering to their parent's standards. Think of the assets a client bestows you as their children. Because in a way, they are. Their logo, their images, their brand assets and styling, are all entrusted to you. You are responsible for ensuring they are taken care of, kept safe, get the attention they deserver, and adhere to the client's standards. In some cases, you are the one who developed those standards. But often enough, you will be entrusted with your client's "children" and expected to take care of them. Your babysitter personality better be up to the task. Researcher. A researcher's job is to collect, organize, analyze, and interpret data and opinions, explore issues, solve problems and predict trends. Sound familiar? If you've ever held a discovery meeting with a client or have investigated a client's target market and competition, you were using your researcher personality. Nurturing this personality is crucial to your growth as a designer and as a business owner. The more you can learn about your clients, their strengths and weaknesses, the markets they're in, the hurdles and challenges they face, the competition they're up against, the benefits they offer and how they can differentiate themselves, the better equipped you will be to do your job. Not to mention the higher prices you'll be able to charge. It was Abraham Lincoln who said, "If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe." Think of research as that first 45 minutes. The better you do it, the easier the rest of your tasks will be. That's where your researcher's personality comes in. Educator. A teacher is someone who instructs. Their job is to ensure someone knows the outcome of whatever it is they are teaching. An educator, on the other hand, is someone who gives intellectual, moral and social instructions. In other words, an educator not only wants you to know the outcome, but they also want you to understand the reasons for the outcome. It's the difference between telling a client their idea won't work and explaining why a different approach might be a better option. The more you can educate a client in how design works, the better they will become as clients. Not only that, but the more you educate your clients, the higher they'll regard and trust your opinions. Don't teach them; educate them if you want to build a deep and lasting relationship with your clients. They'll thank you, or should I say your educator personality, for the knowledge. Many more personalities. I could go on and on. There are so many personalities involved with running a design business. Some days you may have to be a coach and some days a councillor. You regularly need to be a tactician to keep on track of your ever-evolving schedule. And at times, you become an advisor or consultant to your clients. And if you're lucky, a confidant. Now, of course, you don't actually switch between one personality and another. they should all be present in some capacity in every client dealing you have. They're what make you who you are. Your goal should be to nurture each one of these personalities to become the best, most rounded design business owner you can be. With all of these personalities behind you, you become a force to be reckoned with. And clients will be begging to work with you. I started by saying that what qualifies a designer to run their own business are these many personalities. And I hinted that designers who work for someone else might lack these personalities and therefore not make good design business owners. But that's not true. I believe everyone has these and many more personalities within them. It's only a matter of accessing and nurturing them. Just like a muscle, if you don't use it, it will atrophy. So will these personalities. If you work at an agency and someone else deals with the clients while you do the design work, you'll have little chance to practice your selling skills. You'll probably never get an opportunity to negotiate with a client or mediate a committee. I want you to be aware that these are skills you will need should you ever want to become a freelancer. And if you are not used to using these skills, you may have a difficult time at the start. But just like a muscle, the more you work it, the stronger it becomes. And it's the same for running a design business. The more you work at it, the better you'll become. After all, you have to start somewhere. And that's where your optimist personality comes in.

As a freelance designer, you will face peaks and valleys while running your business. I've said it before, and I'll repeat it. There's nothing better than working for yourself. From deciding who you want to work with to how much you want to charge for your work. Being your own boss is, well, liberating. As your own boss, you get to set your own hours. Want to waste time during the day and work at night? That's your prerogative. Feel like getting away for a few days? Go ahead. You don't need permission to take time off. When you're working for yourself, you get to chose where and how you want to work. If you feel like spending the day at a coffee shop working away on your laptop, you can. If you feel like hunkering down at home to avoid all distractions, go for it. As a self-employed designer, a freelancer if you will, you have the freedom to make your destiny. I don't think there's any better career than that. However, I will give kudos to one aspect of working as a design employee for someone else—a steady paycheque. With all the restrictions, limitations and handholding that may come with being an employee, the one bright light is the knowledge that every week or two, on schedule, a predetermined amount of money gets deposited into your bank account. This money shows up regardless of how busy or not busy you were. This steady paycheque may be the only way that being a designer trumps being a freelancer. It's true. As a self-employed designer, a freelancer, you never know when or where you'll get your next payment. Nor how much it will be. And that can cause a lot of stress in your life, especially if you are the primary breadwinner in your household. Because even though your income may be unpredictable, your monthly expenses are not. They show up right on schedule regardless of the balance in your bank account. I wish I could tell you there's a simple solution to this dilemma, but there isn't. Ask any self-employed designer, and they'll let you know of their experiences navigating these peaks and valleys. Peaks when work, and of course income is in abundance. And valleys when they become scarce. There is no solution if you want to remain a freelancer. However, there are ways to mitigate the problem so peaks and valleys even out over time. Here's what's worked for me and some other methods I've heard work for other designers. Recurring revenue. Recurring revenue is as it sounds. It's revenue (or income) that recurs regularly. Retainer agreements. The best way to acquire recurring revenue is by offering a retainer to your clients. I talked about retainer agreements in episode 32 of the podcast and again in episode 255. The gist of a retainer agreement is offering an ongoing service to your clients that they pay for regularly. In some cases, you may have to sacrifice some income for the guarantee of this recurring revenue. For example, If your hourly rate is $100, you may want to offer a retainer where, if a client guarantees to pre-purchase 10 hours of your time per month, you'll only charge them $90/hr for them. Or if a client asks you to design social media posts regularly. You could offer a retainer agreement where they guarantee to pay a fixed fee for a certain number of graphics every month. Since retainer agreements are guaranteed recurring revenue, they act as a regular paycheck similar to what you'd get as a design employee. Some designers work exclusively on retainer agreements, allowing them to predict how much money they earn each month. There's a lot more to retainer agreements than just this. I suggest you listen to episodes 32 and 255 of the podcast if you want to learn more about them. But suffice it to say, retainer agreements are a great way to even out the peaks and valleys. Website maintenance agreements. Another form of recurring revenue if you're a web designer is to offer a website maintenance agreement. A website maintenance agreement states that you will secure, update and take care of a client's website for a fixed monthly fee. It's kind of an insurance polity for their website. Website maintenance agreements require very little time and effort on your part and offer peace of mind to your clients. Selling digital products. Another form of recurring revenue, although not as steady or predictable as retainer agreements or maintenance agreements, is selling digital goods and products. You are a designer, a creative visionary. Why not use the design skills you offer your clients and put them to use for yourself? There are many platforms such as Creative Market or Design Cuts where you sell your creative wares. These offerings are available for purchase by other creatives and people who need certain assets but may not have the skills to create them themselves. I've created dozens of designs that I sell on various print-on-demand platforms. I get paid any time someone buys a t-shirt, coffee mug, phone case or sticker with one of my designs on it. This is another form of a digital product. For me, it's not enough to make a living. At least not with my few dozen designs I sell. But every month, I receive anywhere between $70 - $120 for my designs. Some of them I created years ago, and I'm still collecting money from them. And I'm sure if I dedicated the time to make more of these designs regularly, I could generate a more considerable recurring income. To learn more about selling digital products, listen to episode 155 of the podcast, where I talked about this exact topic with Tom Ross, the founder of Design Cuts. So, all in all, recurring revenue is a great way to even out the peaks and valleys you'll encounter as a freelance designer. Promote when you're busy. There are other things you can do to help ease the peaks and valleys situation. One of the best pieces of advice I've ever heard is "Promote your business when you're busy." It's a case of don't wait until you're thirsty to dig a well. It sounds crazy. When you're pulling your hair out because you have too many projects on the go and deadlines quickly approaching, the last thing on your mind is drumming up more work. But believe it or not, that's precisely the time you should be promoting your business. Why? Because marketing takes time to germinate.  The more you promote your business while you're busy and experiencing one of those peaks in workload, the less deep the valleys will be that you'll have to navigate once the work rush dies down. If you do this right, you may be able to raise those lulls to the point where instead of peaks and valleys, you'll be cruising across an even plain. I know what you're thinking. If I'm that busy, how will I find the time to promote my design business? To that, let me say: Promoting your design business doesn't require a massive advertising campaign. All it takes is sending off a few emails to idle clients to ask how they're doing and if there's anything you can do for them. It doesn't take much. And if you do it right, your peaks and valleys won't be that severe. Draw a salary from your business. There's another way for you to lessen the impact of peaks and valleys. Remember when I said the one benefit of being a design employee is the regular paycheque? Want to know a little secret? You can make yourself a design employee of your own freelance design business and have the best of both worlds. What? No way! Yes, way. I know many designers who do just this. They treat themselves as an employee and draw a regular paycheck from their own business. Here is how it works. All revenue earned from design work, recurring revenue, and selling digital products belongs to your design business. It all goes into a business bank account and gets treated the same way any other company treats its capital assets. From that pool of money, you, the designer, draw a salary. Running your company this way puts the burden of dealing with the peaks and valleys on your business and not on you, the designer. As far as you're concerned, those peaks and valleys even out because you draw the same salary every week regardless of the business' income. This method spreads out your income evenly over time. Let me give you an example. Let's use some round numbers here and say you make your salary $500/week. One week you take on a $1200 web project. That $1200 is deposited into your business's bank account, and from it, you withdraw your weekly $500 salary, leaving $700 in the bank. The following week things are slow, and the only work you get is a $300 poster design. That $300 is deposited into the bank, bringing the balance up to $1000. At the end of the week, you withdraw your $500 salary, which leaves $500 in the business bank account. Enough for your next week's salary should no work come in. Here's the fun part. At any point, as the funds in the business' bank increase, you can always pay yourself a bonus. The other benefit is since the business has this money, it's available for business purchases such as new equipment or subscriptions and doesn't have to come out of your pocket, which lessens the hurt of spending it. I know many designers who use this model. In most cases, those designers run their businesses as LLCs or some other form of corporation. I have my business set up as a sole proprietorship, so it's not easy to separate the business from myself. I even know some designers who use a third-party employee payment service to prevent them from dipping into the business' bank account. The best thing you can do is check with your accountant to see if this is a good model for you. It may offer tax benefits for you as well, especially if your business is incorporated. Raise your rates. The last idea I want to share with you has to do with the rates you charge. Many designers who switch from full-time employment to freelancing use their full-time salary to base their freelance rates. Don't. As a freelancer, you are expected to charge more.  If you were making $25/hr working for someone else, you should be charging your clients double or triple or even more for your services. As a self-employed designer, you have to pay for your own benefits. Three are no sick days or vacation pay, or parental leave. You have to make sure you are compensated for the risk of lost income due to anything from medical emergencies to vacations in the tropics.  Call the higher rates you charge a form of self-insurance. You should make sure the money you earn today when things are going well will get you through the times when work dries up. You do this by charging enough to make sure your future is covered. Not sure how to raise your rates? Luckily for you, I wrote a blog post on this exact topic. It's up to you to deal with the peaks and valleys of freelancing. These are some ideas for dealing with the peaks and valleys of a freelance income. It may sound daunting and stressful. And knowing about these peaks and valleys may have you thinking that working for someone else is looking more appealing. But if you can learn how to manage the fluctuating income of running your own design business. Chances are you'll not only outearn your employed counterpart. But you'll enjoy greater job security, autonomy and flexibility. A 2018 study by Upwork shows that nearly three-quarters of full-time freelancers report earning more than when they had a full-time job. And 87% are optimistic about their future careers. In fact, more than half of respondents say no amount of money would get them to switch back to being full-time employees working for someone else. I know that's how I feel. Remember, running your own design business is two jobs–a designer and a business owner. When you're pursuing your passion, it's easy to get caught up in the former and forget about the latter. If all of your focus is on your design work, you're only doing half your job. It's that business owner side that needs to do whatever you can to ensure those inevitable valleys you'll face are not as deep as they could be. You do that by following the advice I just shared with you. One last thing. I've been talking about these valleys as if they are a terrible thing. Something you should try to eliminate if at all possible. But when they do happen, and they will, try to enjoy those slower times. Use them to your advantage. Get out there and network. Contact old clients you haven't heard from in a while. Work on personal projects you've been neglecting. And make sure you use those slow times to work on your business. You know, all the things you told yourself you'd get to one day. Heck, You can even use some of that slow time to relax and enjoy life. After all, when you're in a valley, it just means there is another peak on the horizon.

Earlier this week, a member of the Resourceful Designer Community was seeking advice. A potential client contacted her asking if she designs book covers, which she does. Before replying to this unknown person, she decided to investigate who they were. She discovered that this potential client is an author. And the subject they write about is something the design is strongly against. The Community member wanted our advice on how to proceed. Should she turn down the client, or should she wait to hear more about the project before deciding? As always, when someone asks a question in the Community, she received lots of great advice. The consensus was she should hear them out before deciding what to do. After all, their new book might not have anything to do with the subject of their previous books. But this posed a bigger question. What reasons are there to turn down a lucrative design project? In episode 133 of Resourceful Designer, I shared 12 Red Flags For Spotting Bad Design Clients. Most of those Red Flags only become visible after you’ve started working with a client. Stuff such as the client being rude to you or inconsistent communication. In the episode after that one, episode 134, I shared ways to turn away clients politely. It included sample scripts you can copy and paste for yourself. You may want to refer to that episode after you’ve finished listening to this one. Some of those scripts apply to today’s topic. It’s one thing to spot the red flags once you’ve started working with a client. But how can you avoid ever working with them in the first place? And why would you want to turn them down? After all, we’re in this business to make money. And when you’re first starting, it may seem like a foreign concept to turn down a paying gig. What I can tell you is that after 30+ years of working with design clients, knowing when a client isn’t a good fit and how to turn them down becomes a top priority whenever you meet a potential new client. You’re better off putting your time and energy into finding better clients to work with. If you’re a long-time follower of Resourceful Designer, you’ve heard me many times before say that you don’t work for your clients. You work with them. You need to consider every client relationship as a partnership. At least for the duration of the project. That may be only a couple of days or weeks. But it could also turn into something much longer. So you need to ask yourself every time you meet a potential new client. Is this someone I would like to partner with, yes or no? Reasons why you shouldn’t work with a client. There are many reasons why you shouldn't work with a client. Some of them are nefarious reasons. They want you to do the work for “exposure.” They have an unreasonable deadline they want you to meet. They undervalue you and want to pay below your regular rate. They’re unclear of exactly what they want or need. They’re asking you to do something unethical or illegal. They’re not comfortable signing a contract. There could also be legitimate reasons for not working with a client. These reasons have nothing to do with the client persé and more with you. You have current obligations to existing clients and don’t have time for this new project. The project they’re asking you to design conflicts with your values. The services you offer are not a good fit for their project. Their budget is too small. All good reasons to turn down a client. But, ultimately, the biggest contributing factor to whether or not you should work with a client is your gut. Trust your gut. It’s seldom wrong. Mike, a founding member of the Resourceful Designer Community, gave the best answer to the original question. Whenever Mike finds himself in a situation where he’s uncertain about a potential client, he asks himself three questions. 1. Am I giving up anything that I am more passionate about or that would be more profitable if I choose to take on this new project? Think about that. Any time you say yes to something, it means you’re inadvertently saying no to something else. There’s always something that has to give, even if it’s your personal or family life. If taking on this new project means neglecting another client’s project, it may not be a good idea, especially if the existing client’s project is more profitable. Likewise, if taking on this project means you’re going to lose out on time with your spouse or kids, it may not be a good idea. The extra money may be nice, but is it worth it if all your child remembers is mommy or daddy missed their game, their performance, their school outing? Only you can weigh the options. 2. Will the new project be harmful to others? You may recall a story I’ve shared on the podcast before. I had a huge client I had worked with for years. They owned many different companies ranging from restaurants to car washes to a telecommunication company. During my time working with them, they ended up acquiring a tobacco company. According to a study by an anti-smoking organization, the biggest demographic increase in smokers was among girls between 12 to 18. My client wanted to use that information to their advantage and asked me to design a poster depicting their cigarettes that would appeal to girls in that age range. I refused. There was no way I was going to be complicit in enticing young girls to start smoking. The client threatened to pull all their work from me and find another designer if I didn’t comply. So I fired them. If a design project will be harmful to others. Turn down the job. 3. Will taking on the project jeopardize an existing and valued relationship. Think about that. Are you willing to put an existing client relationship at risk to earn some money from a new client? I hope not. Of course, this one is a bit tricky. There’s a fine line between what could jeopardize a relationship and what wouldn’t. To some, having two clients who are competitors might not be a good idea. To others, it's not an issue. In my opinion, the best way to interpret this third point is on moral grounds. For example, a designer with ties to the health industry may not want to take on a design project that discourages people from getting vaccinated. It’s not worth jeopardizing that relationship. It's up to you. I encourage you to copy down and remember Mike’s three rules. Am I giving up anything that I am more passionate about or that would be more profitable if I choose to take on this project? Will the new project be harmful to others? Will taking on the project jeopardize an existing and valued relationship. If a project fails any of these three criteria, it’s not worth taking on. Brian, another member of the Resourceful Designer Community, also had a good suggestion. If a project is something you would be ashamed to have on your monitor if a child walked by, then it’s not worth taking. I’ll add to Brian's statement by saying if it’s not something you would want to tell your mother you’re working on, then maybe you should take a pass. Should you ever find yourself having to turn down a client or a project. Remember to look at episode 134 of Resourceful Designer, where I shared different scripts you can use depending on your situation.

We’re lucky that we chose a profession where confidence beats knowledge. Before I dive deeper into that, we first have to look at what confidence is. According to disctionary.com, Confidence is the belief in oneself and one's powers or abilities. Confidence is what’s center stage when you say, “I can do this.” Confidence is what’s driving you when you say, “I can figure this out.” Confidence is the ladder you climb when you say, “I can succeed.” Without confidence, your goals, your intentions, your ambitions might as well be called dreams. Because that’s all they’ll ever be if you don’t believe in yourself and your abilities. I fully believe that without confidence, you cannot succeed as a design business owner. I’m not talking about being a designer. Many designers lack confidence in themselves. I know and have worked with designers who fall into that category. I’m talking about running your own design business. Being a freelancer if that’s what you want to call yourself. But I digress. Confidence. If you want to succeed in this business, you need confidence. But what about knowledge? Don’t you need knowledge to succeed? That’s a trick question. The definition of knowledge, according to dictionary.com, is an acquaintance with facts, truths, or principles, as from study or investigation. Acquaintance. What an interesting word to use. Most of the time, when you think of acquaintances, you think of people you know of but don’t necessarily know. I consider Betty, the cashier at the grocery store I go to, as an acquaintance. She knows me by name, and we exchange pleasantries whenever I’m in her checkout line. If we run into each other in town, we’ll smile at each other and say hi, but that’s the extent of our interaction. We’re acquaintances. Merriam-Webster defines knowledge as The fact or condition of being aware of something. Being aware of something? According to this dictionary meaning, that’s all that’s required to have knowledge. So, according to two reputable sources on the meaning of all things. Knowledge doesn’t mean intimately knowing something. It just means being acquainted or aware of something. When you think of the definition in that way, you realize that you don’t actually need to know something to succeed. What you need is confidence in your ability to seek knowledge. And that's why confidence beats knowledge. Now don’t get me wrong. There are plenty of times when knowledge trumps confidence. If I’m about to have surgery, yes, I want a confident surgeon, but I hope their knowledge of the procedure they’re about to perform supersedes that confidence. If I’m about to take a trip, I’m less interested in how confident the pilot is and more concerned that they know how to fly a plane. But when it comes to design or to run a design business, confidence beats knowledge. You probably don’t remember, but there was a time in your life when you were very young when you didn’t know how to walk. You crawled around on all fours. Or maybe you were one of those butt dragging babies. Regardless, one day, after spending your entire life so far on the ground, you got up and walked. At one time, you didn’t know how to ride a bike. Then one day, you did. You didn’t know how to swim. Then one day, you did. This applies to hundreds, or should I say thousands of accomplishments in your life. You didn’t know how to do something until you did. I remember when my kids were young. Any time they would get frustrated and say, “I can’t do it,” I would calmly correct them by saying, “It’s not that you can’t do it. You just don’t know how to do it yet.” And once they learned, I would remind them how they felt before their accomplishment. But what does Confidence beets Knowledge mean? It means that you don’t need to know how to do something before taking on the task of doing it. You just need to be confident that you’ll figure it out. I admit I didn’t always feel this way. Back in 2006, I was approached by our local library to design a new website. They had heard good things about me from several people and had decided I was the one they wanted to work with. This was going to be a huge project. In fact, I was a bit intimidated when I found out their budget for the website was $50,000. That was more than I made in a year back then. The library wanted their new website to be connected to their catalogue of books. They wanted visitors to the website to tell what books they carry, if they were available for loan or already checked out. And if the latter, when they would be back. They also wanted members to be able to reserve books for pickup and put holds on books. All the typical things you expect of a library’s website today. But in 2006, not many libraries had integrated catalogues on their website. I knew enough about websites to know that it was way beyond my capabilities. At that time, I was hand-coding websites in HTML and CSS. However, this website would require a database and therefore PHP and MySQL. The problem was, I didn’t know PHP or MySQL. And even though I tried to learn it in a hurry, I just couldn’t wrap my brain around the concept. Where HTML and CSS were so easy for me. PHP left me stumped. No matter how many books I read or courses I took, I just couldn’t grasp it. Maybe it was the pressure I was under to learn it quickly to start on the website. I don’t know. But in the end, I gave up. Now you may be thinking, you gave it a good shot, Mark, but at least you could hire someone to do the coding for you. Well… I kick myself to this day for not thinking of that. No, that’s not right. I did think of it. I just didn’t have the confidence back then to follow through. I didn’t know what to do. I realized I didn’t have the skills required for the project, but I didn’t know how to find someone to help me. I knew what I needed to do but not the confidence to follow through. Upwork’s former halves Elance and oDesk were around back then, but I wasn’t aware of them or any other online platform I could turn to. So, backed into a corner, I did the only thing I thought I could do. I contacted the library and told them I couldn’t take on the project. I turned down a $50,000 job. Several months later, their new website was up and running, I talked to my contact at the library, and he told me who they had hired to do the job. I was taken aback. I knew the person they hired. And I also believed their knowledge of web design wasn't much more than mine. So how did they pull it off? I ran into them shortly after that and asked them. You guessed it, they created the design look for the site but had hired someone to do the actual coding. It cost them $12,000 to hire a developer to complete the site for them. Presuming they were being paid the same $50,000 I had been offered, that meant they made $38,000 just for designing the look of the website. And I lost out on that money because of my lack of confidence. That lesson taught me a lot. 1) I was an idiot for not thinking of hiring someone myself. But most importantly 2) I lacked confidence from the moment I was presented with the website project. I figured I didn’t have the knowledge and, therefore, couldn’t handle the job. If I wanted to succeed in this business, I would need to rectify that. I would need to be more confident in what I could get done. Since that fateful day, I have never turned down a job for lack of knowledge. When a client asks me if I can do something that I’m unsure of or flat out don’t know how to do. I answer them with confidence that I can get the job done. And then I figure out either how to do it or who to hire to do it for me. Confidence beats knowledge. Be your own guinea pig. It’s great to be able to hire a contractor when you need one. We’re lucky that there are so many options with good talented people available to us. But nothing beats learning how to do something yourself. You know that old saying, give a man a fish, and he’ll eat for a day. Teach a man to fish, and he’ll eat for a lifetime. Providing he likes fish, that is. But the same concept applies to us as designers. I love hiring contractors to help me. But given the opportunity, I would much prefer to learn the skill and do the job myself. There are ways you can do just that while working on client jobs. Not sure how to do something the client is asking for? Chances are there’s a blog article or YouTube video that will walk you through it. But sometimes, it’s a good idea to be your own guinea pig. If you’ve been following Resourceful Designer for a while, you know that I design websites in WordPress. Specifically using the Divi Builder from Elegant Themes. However, I just told you how I was hand-coding websites for clients. I remember in the early 2010s, fellow web designers telling me I should try WordPress. But I had a strong aversion to WordPress. To me, the fact that WordPress used predesigned themes was an afront to designers. There was no way I would build a website for a client using someone else's design. But in 2013, I was getting into podcasting and was told that I needed a WordPress website to generate the RSS feed for the show. Very reluctantly, I installed WordPress and bought a theme called Evolution from Elegant Themes. This was before they came out with Divi. In fact, the friend who was helping me get started in podcasting had an affiliate link to Elegant Themes. Hence, as a way to repay him for his kindness, I bought a lifetime deal through his link, even though I only needed one theme and had no plans on building any WordPress websites beyond my own. That decision to buy the lifetime deal may have changed the course of my life—more on that in a moment. So I built my WordPress website and had to admit that there was a lot more flexibility in it than I originally believed. The theme did restrain me somewhat, but at least I could control how each part of it looked, even if I had no control over the layout itself. That was in June of 2013. December of that same year, Elegant Themes released Divi. And it changed my view of WordPress. Since I had a lifetime deal with Elegant Themes, it cost me nothing to test Divi out. I installed it on a dummy site I didn't care about and really liked how it worked. Divi was a game-changer. Here was a theme that gave me full control over how each element of a website looked and how each element was placed out on the screen. I could make a website look like how I wanted it to look. Not like how some theme designer wanted it to look. The next time I had a client website project to work on, I used my newfound confidence in my ability to make WordPress work for me and switched to WordPress and Divi. And I haven’t looked back. If I hadn’t used myself as a guinea pig and tested out WordPress on my own website and then Divi on a dummy site, I probably never would have made the switch to what I do today. Since then, there have been many times when I used myself as a guinea pig to test things and build my confidence. Be it new software or new features in existing software. Offering services I had previously never offered. Taking on projects I had never done before. Working on stuff for myself gave me the confidence to then use those skills on client work. Even today. I recently started building a website for a personal project I’m doing. And even though I’ve been a devoted Divi fan since day one, I decided to build my new website using Elementor. Why? Because I know the day will come when a client will ask me to take over a website built using Elementor. So why not get my feet wet on a project of my own choosing. So When the time comes, I’ll have a better understanding of what I’m working with. So all of this to say, without confidence, I don’t believe you can get very far as a design business owner. It’s nice to have the knowledge, but confidence in yourself and what you do with that knowledge will propel you. Look at any successful freelancer you know, and you’ll see that they exude confidence. That’s the secret to their success. Confidence always beats Knowledge. Or at least, almost always. Tip of the week Let me ask you a question, is an email a contract? Last month, a Mississippi court took up an interesting case looking at what it takes to make a contract by email. Spoiler Alert: Not Much. As you know, a contract is just another word to describe an agreement. So when you exchange emails with someone and come to terms on a deal you both agree on, you ARE making a contract. In the Mississippi court case, the two parties had done just that... agreed on terms for the sale of some equipment in a series of emails. Now here’s the tricky part. One of the parties, Jordan, had proposed the initial offer from his computer’s email, which included his name and contact details in the signature. The other party, Parish, then countered the offer. But when responding to the counteroffer, Jordan used his iPhone to seal the deal with a “Let’s do it.” reply.  The trouble is that the message had no signature from his iPhone other than “Send from iPhone.” Jordan later sold the goods to another buyer at a higher price. Parish sued for breach of contract, but Jordan claimed that there was no valid signature to his email and, therefore, the exchange was not enforceable as an agreement. The trial court agreed, and an appeals court affirmed. But the Mississippi Supreme Court found the state’s Uniform Electronic Transactions Act (UETA) permitted contracts to be formed by electronic means such as emails. Then, the Court stated that the determination of whether an email was electronically signed according to the UETA was a question of fact that turned on a party’s intent to adopt or accept the writing and is, therefore, a question for the finder of facts. So, because there exists a genuine factual question about Jordan’s intent, the Court reversed and remanded for further proceedings. Anyway. That’s a lot of legal talks. But the takeaway is. Emails can be the basis for an enforceable contract. So be careful in wording your messages. Even something as simple as “sounds good” could be deemed sufficient to bind you. If you consider your emails merely preliminary to a formal, written contract on paper, SAY SO. Add something to the signature of your emails, such as “this email message is preliminary and shall not constitute a binding agreement, which may only be made in a formal, written memorandum executed by all parties.” Adding a simple line like this can save you a lot of trouble should a client ever try to hold you accountable for something mentioned in an email. It makes you think.

I’m happy to announce that this week is, in fact, the final part of my Psychology of Pricing series, where I share research-proven tactics to make the most out of the prices you display. If you haven’t listened to the previous parts in this series, I suggest you go back and do so before continuing with this one. I'll still be here once you’re done. These pricing tactics are great to use in your design business. But the real gem here is they can make you look like a pricing guru to your clients. Imagine improving their conversion rate simply by manipulating the way you display their prices. They’ll be throwing money at you. As in the previous episodes. All of these tactics I’m sharing come from Nick Kolenda. Specifically, an article on his website nickkolenda.com titled appropriately enough The Psychology of Pricing. The Psychology Of Pricing - Part 6 In the previous five parts of this series, I shared various ways to manipulate how a price is displayed to improve sale conversions. In this last part of the series, I’m going to share how to use discounts properly. According to Nick, if not used properly, discounts can actually harm your business. In fact, some people suggest you should never use discounts. That may be a bit extreme. Discounts can prove useful if you know how to use them properly. But how can offering a discount backfire? For one, if you offer discounts too frequently, customers will become more price-conscious and wait for the next discount. Offering discounts can also lower the reference price of a product. I’ve talked about reference prices in previous parts of this series and how they create the bar by which consumers judge other prices. Offering a discount can lower the reference price, causing people to purchase less in the future when the price seems too high. So reducing the frequency and depth of discounts helps. But there are a few other tactics you can put to use that will help you as well. Tactic 46: Follow the “Rule of 100.” In a previous episode, I shared how people can perceive different magnitudes for the same price, depending on the context. For example, changing the words that appear next to a price from “High Performance” to “Low Maintenance” can reduce the magnitude of the price, making it appear smaller. Discounts are no different. When offering a discount, you want to maximize the perceived size of the discount so that people feel like they are getting a better deal. Consider a pair of pants selling for $50. Which discount seems like a better deal: 20% off or $10 off? If you do the math, you’ll see that the discounts are the same. But at first glance, 20% off has the advantage by seemingly being larger than $10 off. That’s where the “Rule of 100” comes in. If the price you are discounting is under $100, you should always offer the discount as a percentage. Saving 10% off a $20 item sounds much better than saving $2 off a $20 item. Don’t you agree? However, as soon as the price you are discounting goes above $100, you should switch to an absolute price discount instead of a percentage. So for a $250 item, offering $25 off creates a higher perceived magnitude than offering 10% off. Tactic 47: Mention the Increase From the Discounted Price. This tactic also relies on magnitude. When a price is reduced, the emphasis is placed on the decrease—Now, 20% Off.  However, a way to once again increase the perceived magnitude of the discount is by reversing the way you announce it. Instead of saying “Now 20% Off,” try something like “Was 25% higher.” It will make it more persuasive because it shows a higher numeral. Tactic 48: Provide a Reason for the Discount. To maximize the effectiveness of a discount, explain why you are offering it. For example, stores may offer a discount because of inventory surplus. Or maybe it’s to clear out outdated stock. Clothing retailers do this all the time. When the new season’s fashions arrive, the previous season’s inventory goes on sale. Or perhaps you can say you are passing on a discount you received from the supplier. Wal-Mart does this all the time with their Rollback pricing. It conveys the message that the cost savings they are receiving are being passed on to the customer. If you offer print brokering as one of your design services, you may be able to increase orders by passing on any discount your printer offers you. By providing a reason for the discount, you reinforce that this is a temporary or provisional thing. This will make it less likely for people to latch onto the discounted price as a reference price. And make it more likely to pounce on the discount before it’s gone. Tactic 49: Offer Discounts in Round Numbers. I don’t even know why this one is on the list. If you recall, specific prices, such as $21.87, seem smaller than rounded prices. Keeping that in mind, you should follow the opposite approach for discounts by using round numbers since they appear larger. Using round numbers as discounts also makes it easier for customers to calculate the discount. As I said, I don’t know why this one is on the list. I don’t think I’ve ever seen someone offer a non-rounded discount. Have you ever seen a store advertise something like “Save $8.67"? No, it’s either save $8 or $9. I can say about this tactic that you should try to ensure that discounts are easy to compute. You don’t want to confuse people by offering a 23% discount on a price of $37.89. If they need to take out their calculator to figure out how much they are saving, you are missing the point. Tactic 50: Give Two Discounts in Ascending Order This is useful for those occasions when more than one discount is applied. Say, for example, a store offering 20% off all purchases, including already discounted items. A 1979 study showed that offering two combined discounts is often preferred to a single lump sum discount. Saving 20% off an already discounted item by 10% seems like a better deal than if the item was marked at 30% off. Whenever possible, arrange these discounts in ascending order. So 10% off, then 30% off. a 2019 study showed that this creates an ascending momentum, making the total discount seem larger. Tactic 51: Offer Discounts Towards The End Of The Month. Remember that Pain of Paying thing? Well, as your budget gets smaller, paying for things becomes more painful. You’re more likely to buy a product and be more satisfied with your purchase when you have more money in your budget. Offering discounts towards the end of the month, as monthly budgets are nearing exhaustion, is more effective because people seek ways to save money. Bonus Tip: If you have clients who offer free trials, you may suggest they do so at the beginning of the month. Because people have a full budget at the beginning of the month, the offer of a free trial will seem more appealing to them. Of course, this assumes the consumer uses a monthly budget. You should always consider the target customer and plan your promotions accordingly. Tactic 52: Arrange Discounts in Tiered Amounts. Suppose you or your client launch a promotion where customers save $50 when they spend $200. In this scenario, people need to spend $200 – which might be difficult for some people to imagine. To make this discount more enticing, you need to strengthen the mental imagery of spending $200. How? By offering tiered discounts. Such as... $50 off when you spend $200 $25 off when you spend $150 $10 off when you spend $50 $5 off when you spend $30 A customer might struggle to imagine spending the full $200 to get the biggest discount. However, spending $30 to get $5 off is easy to imagine. And this is the brilliance of this tactic. Once a client can imagine spending $30, it becomes much easier to imagine spending $50. Then it becomes easier to imagine spending $150 and finally $200. You provide a sequence of images that transform that highest threshold into a feasible reality by offering tiers. This is the same reason the three-tiered pricing system works so well. When clients compare the first price in your three tiers to the second, they realize how much more value the second tier is, even if it’s higher than they originally wanted to spend. And once they are entertaining that second tier, the third one doesn’t seem like a big stretch, and they may go for it. This tactic might also be used to sell bigger retainer agreements. For example, if you normally charge $100/hour for your design services, you could sell retainer agreements such as this. $70/hour if they buy 20 hours per month. Total $1400 $80/hour if they buy 10 hours per month. Total $800 $95/hour if they buy 5 hours per month. Total $475 Tactic 53: End Discounts Gradually. Traditionally, marketers use two types of pricing strategies: Hi-Lo Pricing, such as putting a $99 product on sale for $79 for a week and then putting the price back to $99 once the sale is over. Alternatively, some use EDLP or the Everyday Low Pricing method. They take a $99 product and list it permanently at $89. A 2010 study found benefits in a new strategy: Steadily decreasing discounts (SDD for short). Instead of dropping a price and then putting it back. This SDD strategy suggests you drop a price and gradually increase it until you’re back at the original price. So a $99 product might be discounted to $79 for one week, then $89 for an additional week before returning the price to its original price of $99 on the third week. The researchers found positive outcomes on multiple metrics. This new SDD strategy led to. Higher revenue Higher willingness to pay Greater likelihood of visiting a store. During a 30-week trial, the researchers alternated between the three strategies and found that the SDD method produced the highest overall profit margin. With the SDD method, consumers learned that they had to get to the store early if they wanted the best deal. However, if they could not make it on time, there was still a chance for them to save money before the price returned to full. Tactic 54: Don’t Discount Premium Products. Remember at the beginning of this episode when I said that discounts could be harmful. This is especially true when you discount premium (AKA expensive) products. It’s harmful because people may choose to hold off on purchasing until there’s a new discount when the discount ends. Or worse, they may choose to shop at a competitor. When a discount is retracted on a premium product, demand shifts towards lower-priced products, however, when a discount is retracted on lower-priced products, the demand remains the same. This boils down to that if you are competing on price, it’s ok to give discounts. But if you’re competing on quality, you should avoid discounts that emphasize price and focus on the attributes and quality of the product. Have you used any of the tactics I've shared in this series? Let me know by leaving a comment for this episode.

This is week five of my Psychology of Pricing series. Where I share research-proven strategies to help the prices you display convert into sales. Some of these pricing tactics work great with your design business, and many of them are perfect for helping your clients get more sales. So if you haven’t read or listened to the previous parts in this series, I suggest you do so before continuing with this one. The tactics I’m sharing here are taken from a very in-depth article called The Psychology of Pricing by Nick Kolenda. You can find it on his website. Let’s get on with the list. Tactic 35: Place Low Numerals After Right-Facing Digits. As a designer, you know how to create flow in a design. For example, If a person is looking to the right, you want to put their photo on the left of a layout. If they’re facing the left, you want them on the right of the layout. This creates flow in the direction you want people to focus on. There are many ways to create flow in a layout besides which direction a person is facing. One of the ways you can do it is with numbers. A 2007 study determined that certain digits face particular directions. 2,3,4,7,9 face the left. 1,8,0 face centre. 5,6 face right. Rightward digits 5 & 6 push attention towards the right. When used in a price, they push attention towards the digits that follow them. Since customers tend to round numbers up or down, you’ll want to place a lower number next to a right-facing digit causing customers to round down the price. Conversely, leftward digits, 2,3,4,7 & 9 push the attention towards the left. This means that customers may ignore a large number placed to the right of them. Tactic 36: Insert Alliteration into Prices. Alliteration is the repetition of similar initial sounds within a group of words. Such as Karl craves coconut cookies with a repetitive hard "C" sound. There’s something about alliteration that feels good. It feels right. And that feeling can be misattributed towards another context. A 2016 study found that customers were more likely to buy products when alliteration was used. For example, “Two T-Shirts for $20.” The repetitive “T” sounds make the purchase feel right. Tactic 37: Use Round Prices in the Right Context. Rounded prices, those that don't display cents, should be used for emotional purchases. Non-rounded prices, those that display cents, should be used for rational purchases. There are three contexts when you should consider using round prices. 1) Emotional Purchase. Because round prices “feel right,” they are good for emotional purchases over rational purchases. A 2015 study found that customers prefer buying something such as a bottle of champagne for a rounded price such as $40. Whereas when buying something such as a calculator, they would prefer a non-rounded price of $39.72. 2) Convenience Purchases. Round prices that “feel right” also trigger an “easy” sensation. Making a transaction seem easy and a good choice. A 2016 study found that using round prices on point-of-sale items at a checkout counter increased sales. 3) Social Benefits. Customers prefer round prices for social products. Since round numbers are easily divisible, people confuse numerical connectivity for social connectivity. For example, charging $457.99 for a four-day conference may seem expensive to someone because they see it as a high price for one social benefit. However, charging $400 for a four-day conference makes it easy for people to think of it as $100 per day, which may sound more reasonable to them. Tactic 38: Distinguish the Most Expensive Option. This tactic works great with the three-tiered pricing method when quoting design projects. In a previous part of this series, I said you should sort prices from high to low. But there are ways around that. As designers, you know that design can have a hierarchy. A good designer knows how to lead a viewer's eye from one design section to another in a predefined path. So instead of putting the highest price first, you can achieve the same effect by adding visual distinction to the most expensive option. You see this all the time on websites with pricing pages where one price is highlighted as the “best option.” By making something stand out, you set it up to be viewed first, creating a reference price in the viewer's mind. And if that first price they see is the highest priced option. The lower prices will seem much more appealing to them. Tactic 39: Attribute Discounts to Emotional Products. Face it. We like buying emotional products. I mean, nobody needs a cupcake, but that doesn’t stop you from wanting one. The problem with emotional purchases is you often feel guilty after you’ve spent the money. A 2010 study showed that attributing a discounted price to the emotional product reduces the guilt associated with the purchase. For example, a restaurant may sell salads and cupcakes individually for $3 each. But they have a special offer where you can get a salad and cupcake together for only $4. Saving $1 off each item is a great deal. However, they can make the deal seem even more appealing if they word it as buy the two together and save $2 off the cupcake price. Associating the discount with the emotional product, in this case, the cupcake reduces the guilty feeling of buying it. Tactic 40: Encourage Customers to Budget Early. Budgeting is a good thing, right? Well, not always. In fact, budgeting sometimes increases spending. Why is this? Budgeting separates you from your money. It’s put away for a specific purchase, and the farther removed it gets, the less pain you feel spending it. A 2021 study showed that students spent more money on a class ring when they budgeted early for it. When a client tells you they don’t have the money right now for a website redesign, you could suggest they start budgeting for it now so they can afford it when the time comes. Who knows, you may end up with a bigger project this way. Tactic 41: Make Sales Prices Look Different From Original Prices. A 2005 study showed that adding a visual distinction to a sales price, such as colour, point size and even the font used, increases sales. It’s called contrast fluency. It’s a trick they often use in infomercials. When an infomercial shows a person struggling with their problem, the colours are usually dull and muted. Then things clear and brighten up when they show the person using the product they’re selling. With contrast fluency, your brain misattributes visual distinctions to abstract distinctions: Hmmm, this sales price feels different. Which must mean it’s a good deal. Tactic 42: Add Space Between Discounted Prices. A 2009 study showed that placing more space between an original price and the discounted price creates cognitive confusion, causing people to interpret the visual distance for numerical distance. The further apart numbers are visually, the further apart they appear to be numerically. Add space between the original and sale price so that the numerical gap seems larger. Tactic 43: Place Sales Prices Below Original Prices. A 2013 study found that customers perceive a larger discount when the sale price is positioned below the original price. This is because it’s easier to subtract two numbers when the larger number is first and the smaller number second. If you don't have enough room to put the sales price below the original price, you can place the sales price to the right of the original price for the same effect. Tactic 44: Reduce Every Digit in the Discounted Price. Unlike words, people read numbers in a digit-by-digit manner. A 2008 study showed that reducing every digit in a sales price increases sales. Suppose the original price is $85; you’ll want each digit to be reduced by at least one. So the sales price might be $74. This tactic works great with larger numbers. A product that sold for $9799 might be reduced to $8650. Tactic 45: Offer Discounts With Low Right Digits. When the left digit in both your original and sale price is the same, using a low right digit will make the discount seem larger. For example, if you take two different sales. Item 1: Original price $19–Sale price $18. Item 2: Original price $23–Sale price $22. Even though both items are on sale for $1 off, item 2 seems to offer a larger discount. This is based on numerical cognition. We compare numbers in relative terms. $10 off a $50 product is more appealing than $10 off a $500 product, even though the money you save is the same. This same mental process occurs when you compare small numbers with large numbers. A 2007 study found that because the number 3 is 50% greater than the number 2. It’s perceived as a greater gap than the difference between 7 and 8, which is only a %14 difference. Therefore, dropping a number from 3 to 2 seems like a much better deal than dropping from 8 to 7. The same 2007 study showed that even when an actual larger discount was applied to prices with large right digits, people perceived the discount to be less than when a smaller discount was applied to prices with small right digits. It’s amazing how the mind works. If you find that hard to comprehend, try looking at it this way. And this is me saying this, not Nick. The way I see it. Numbers between 6-9get rounded up, and numbers between 1-4 get rounded down. Therefore using a low number as your right digit will lower the perceived price. $17 will be rounded up to $20 $13 will be rounded down to $10.

This is week four of my psychology of pricing series. Where I share research-proven strategies to influence people to part with their hard-earned money, some of these pricing tactics work great with your design business, and many of them are perfect for helping your clients get more sales. If you haven’t listened to part 1, part 2 or part 3 of this series, I suggest you do so before continuing with this one. Let’s continue with the series. As previously mentioned, I took the tactics I’m sharing here from an article by Nick Kolenda on his website nickkolenda.com on the psychology of pricing. Nick has links to many of the studies I mention in these episodes. Let’s get on with the list. Tactic 29: Create a Payment Medium. If you’ll recall the last episode, I talked about the Pain of Paying. That feeling we get when we have to part with our hard-earned money. Tactic 29 offers a great way to reduce that pain by creating a payment medium between the money spent and the purchased product. What is a payment medium? Casino chips are a great example. When gambling at a casino, it's much easier to place a $10 or $20 chip on the table than it would be if you had to put a ten or twenty dollar bill down. Casino chips act as a buffer between your wallet and the act of betting, which reduces the Pain of Paying. Another way this works, and possibly a way for you to incorporate this into your design business, is with advanced payments. If you charge clients by the hour, Instead of offering a monthly retainer agreement, you may instead offer a discount if a client pays for a pool of hours upfront, to be used at a later date. For example, if your regular rate is $100 per hour, twenty work hours should cost $2000. However, you could offer clients twenty hours of work to be used later for $1900. Your client would get 20 hours of your time banked for future use at a discounted price. The next time they have a design project, it won’t cost them anything because your time is already paid for. This creates a payment medium reducing the pain of paying. Should the client have a design idea they want to explore, it will be much easier for them to justify spending hours they’ve already paid for than it would be for them to justify spending the money on their idea even though it works out to the same thing in the end. Another thing to consider is a refundable deposit. Someone starting a venture that requires people to open an account to make purchases may require them to make a $50 refundable deposit when opening their account. This $50 can be used for future purchases or returned should the purchaser decide to close their account. Since the money required to open the account is refundable, there will be less resistance to depositing it. More importantly, the deposit now acts as a payment medium. People will be more willing to spend it on a purchase since it doesn’t feel like money coming out of their pocket. Tactic 30: Avoid Language Related to Money. This tactic works great when combined with tactic 29 above. Instead of referring to deposited money as money, you may want to refer to it as something else, such as credits. For example: Instead of clients buying 20 hours of your services. You have them buy 20 design credits, where each credit is worth up to 1 hour of design time. Then, when a client asks for a quote on a new design project, you can say it will cost them X credits. A 2004 study showed that using credits creates an off-balance conversion between the money and the value. This conversion creates a payment medium that is more effective as it’s more difficult for the customer to convert the values. A client with 20 design credits is likely to be more willing to spend 3 credits on a new project than spend $300 on it. Even though the two are essentially the value. Tactic 31: Emphasize the Inherent Costs of Your Product. People don't just care about the perceived magnitude of a price, for example, whether it’s high or low. They also care about the perceived fairness of a price. Even if you price something low, people could still perceive it to be unfair. The opposite is also true. People could perceive a high price to be fair. It all depends on your pricing method. Cost-Based Pricing or Market-Based Pricing. Cost-Based Pricing: Prices based on cost factors such as the cost of the materials. Market-Based Pricing: Prices based on supply and demand or the competition. Most people view cost-based pricing to be fairer than market-based pricing. And you can increase the perceived fairness of a price by emphasizing the inherent cost of the product. Since consumers don’t know the actual cost and markup of an item, making the relevant cost and quality information transparent helps them make their purchase decision. How does this work? It’s quite easy. Emphasize the product's “top-of-the-line” materials or any other cost-based input. Instead of advertising a new beverage as Delicious, say something like this new beverage uses naturally sourced organic ingredients. Including this information triggers a more empathetic perception of the price, causing people to imagine it's worth more. This will translate into more people willing to buy it. Tactic 32: Add Slight Price Differences to Similar Products. Whenever you have multiple options for a single product, you create a Paradox of Choice. When presented with multiple options, people feel less likely to choose an option. That’s because once they choose an option, they lose the benefits offered by the other options. This loss aversion causes them to hesitate or postpone their decision. This feeling increases as more options become available. In a 2012 study, two groups of participants were asked if they wanted to purchase a pack of gum. Each group had two options. Group 1: Two different packs of gum priced at $0.63 each. Group 2: One pack of gum priced at $0.62, and a different pack of gum priced at $0.64. Surprisingly only 46% of people in group 1 chose to purchase a pack of gum. Compared to 77% from group 2. Why did this happen? It’s kind of weird. When the two packs of gum shared the same price, people perceived them to be less similar. However, adding the small price difference increased the perceived similarity of the two packs. This happens because when the two packs of gum are priced the same, people can’t distinguish between the two based on price. As a result, they look for other differentiating characteristics making the two products less similar. But when the prices were slightly different, people felt less need to compare the characteristics between the two packs of gum because they could differentiate them based on price. Since the people in group two focused less on the differences between the two packs of gum, both packs maintained a higher degree of similarity, making it easier for them to choose a pack to purchase. This tactic is used a lot on Amazon. Items that are available in different colours are priced differently depending on the colour option chosen. Tactic 33: Use More Frequent (Yet Smaller) Price Increases. Out of all the tactics I’ve shared with you, this is the one that I find mostly relates to designers. The idea behind this tactic is to control price perception when it comes to price increases through what is called JND (Just Noticeable Differences). Just Noticeable Differences: The minimum amount of change that triggers a detection. In other words, a difference that is just noticeable. Increasing your hourly rate from $50/hr to $55/hr will be less noticeable than if you increased it from $50/hr to $80/hr. Obviously, people take more notice of price increases when they are larger. Unfortunately, most businesses, including designers, are guilty of avoiding price increases until it’s necessary. The problem with this is once you reach the point when it's necessary to increase your prices, chances are a tiny amount won’t help much, and you’ll need to increase it noticeably. Many designers I know still charge the same rate as they did five or more years ago. As the price of everything increases with inflation, they are still making the same amount of money. When they finally decide to raise their rates, they’ll need to increase them significantly to catch up with inflation. This tactic states that you should increase your rates or prices more frequently but in smaller amounts. My suggestion is to increase your rates every January. Your clients might not even notice a small increase. And those who do won’t be too concerned with a small increase as they would if you increased your rates significantly. Tactic 34: Downsize a Feature Besides Price. The concept of Just Noticeable Difference can be used in other ways as well. It's used all the time in the food industry. Instead of raising the price of something, they reduce the size instead. For example: Instead of raising the price on a 500g bag of chips, the chip company will instead use the same size bag at the same price but reduce the contents to 450g. This saves them money, and most customers won’t notice they’re getting fewer chips in the bag. A variation of this tactic can be used when negotiating prices with clients. If a client thinks your price is too high. Offer to reduce it by removing a feature from the project. And make sure the feature you remove is worth more than the amount you reduce the price by. More to come. Next week I’ll conclude this series with the final tactics in the psychology of pricing.

This is week three of my psychology of pricing series. Where I share research-proven strategies to influence people to part with their hard-earned money. Some of these pricing tactics work great with your design business, and many of them are perfect for helping your clients get more sales. If you haven’t listened to part 1 and part 2, I suggest you do so before continuing with this one. Let’s continue with the series. The Psychology Of Pricing - Part 3 As I mentioned in the previous parts of this series, these tactics were taken from a very in-depth article by Nick Kolenda on the psychology of pricing. Have a look if you want to read through it yourself. Since you’re here right now, I’ll presume you want me to continue summarizing each pricing tactic. So let’s get on with the list. Tactic 19: Raise the Price of Your Previous Product. This tactic applies whenever you or your client introduces a new, more expensive version of a product. Although under certain circumstances, it may also work with the services you offer. If you’re introducing a new, more expensive version of a product, what do you do with the old version that’s left? Many people would lower the old one to sell the remaining stock as soon as possible. But a 2010 study suggests raising the price of the old product might be a better idea. If you lower the old product's price, you’ll be reinforcing the lower reference price, which makes the new product seem more expensive, making people question if it’s really worth it. Let’s say the old product originally sold for $100, and the new product is priced at $130. If you drop the price of the old product to a clearance price of $80, people are going to wonder if it’s really worth spending $50 more for the new product. However, if you raise the old product's price, you also raise people’s reference or anchor price, which enhances their perceived value of the new product. So instead of dropping the original product's price from $100 to $80, you raise it to $110. Now, people who compare the old and new versions will favour the higher-priced new version that is only $20 more than the old one. And those looking for a deal will be happy to save $20 by purchasing the old version. Tactic 20: Sort Prices From High to Low. A study conducted in 2012 showed that, on average, customers chose a more expensive option when products were listed in descending price order from highest to lowest. This study was conducted in a bar over the course of 8 weeks. The researchers regularly alternated the sequence of the beer prices. Sometimes the beers were listed from the lowest priced beer at $4 down to the highest-priced beer at $10. Other times they reversed the list putting the $10 beer at the top. The researchers discovered that, on average, the bar generated more money in beer sales when the higher prices were listed first. Why does this work? Once again, it comes down to the ever-important anchor price. Whenever someone looks at a list of prices, the first few prices create their anchor price. If the initial prices are low, it creates a low anchor price which creates an aversion to spending money on the higher-priced items lower on the list. If someone wanted to splurge a bit, they might opt for a $5 or $6 beer instead of the base $4 beer, but they probably won't be interested in the highest-priced beers at the bottom of the list. However, if you reverse the order by placing the highest prices at the top to act as the anchor price, each lower price on the list seems like a better deal. Instead of spending $10 on a beer, someone might decide to save a bit of money and opt for a $7 or $6 beer instead. They feel good about saving money but still spent more than in the previous example. As a species, we have an aversion to losses. When we see a list of ascending prices, meaning from low to high. We subconsciously see each price as we descend the list as a loss. Our motivation to minimize that loss causes us to chose a lower-priced product from the top of the list. But when we see a list of descending prices, meaning from high to low, we see each item as we go down the list as a loss in quality. And since we don’t want to lose quality, we are motivated to purchase the higher quality, and hence more expensive product. So if you're putting together an eCommerce site for a client, you may want to put the higher-priced items first in the hopes of increasing the average revenue from each sale. This might also work with the Three-Tiered Pricing System I’m so fond of. I show my three price options from lowest to highest. It might be worth reversing it and showing the most expensive option first. You never know. Tactic 21: Position Prices to the Right of Large Quantities This tactic applies to products sold in bundles. A study conducted in 2012 shows that listing prices to the right of large quantities convert better. 70 items for $29 is better than $29 for 70 items However, the study showed that two conditions must be met for this tactic to work. Condition 1: The unit price calculation must be difficult. Meaning it shouldn’t be easy to figure out the individual unit price. The tactic works well with "70 items for $29" because it requires a somewhat difficult calculation to determine how much each item costs. However, "10 items for $10" is too easy to figure out for this tactic to be effective. Condition 2: The item quantity must be larger than the price. Following this condition, "70 items for $29" works, but "3 items for $29" doesn't. This brings us back to anchor prices again. "70 items for $29" works because, as Tactic 18 states, exposing people to any high number creates an anchor that makes the lower price seem more favourable. So $29 seems more favourable when placed to the right of "70 items." Tactic 22: Add Visual Contrast to Sale Prices. When you compare a price to a higher price, people are less likely to shop around for a comparable price. This is the same trick that works with the three-tiered pricing strategy. By showing three prices, you reduce your client's chances of comparing you to another designer since they already have various prices to compare together. Tactic 22 takes another step and optimizes that comparison by visually distinguishing one price from a reference price. As shown in a 2005 study, changing the colour of a sale price triggers a fluency effect. Customers will misattribute any visual distinction to a greater numerical distinction. By listing the original price in black and the sale price in colour, you create a greater numerical distinction making the sale price seem more favourable. Combine this with Tactic 3: Display prices in small font sizes for a double whammy. So not only should you change the colour but also make the sale price smaller to bring home the sale value. Tactic 23: Offer a Decoy Option. We’ve discussed using your own products as reference prices to prevent clients from looking elsewhere for comparison prices. Tactic 23 says you should consider adding a “decoy option.” Back in 2008, Economist magazine did something that many people thought strange. They offered three subscription options. Web Only: $59 Print Only: $125 Web and Print: $125 What? Print Only for $125 and Web and Print together also for $125? That had to be a mistake. Why would anyone chose "Print Only" when they could get "Web and Print" for the same price? That was the point. Further investigation revealed that without the "Print Only" option, people couldn’t accurately compare the other two subscription options. How much should a "Web and Print" subscription be? Who knows? Most people had no idea and therefore chose the "Web Only" option. In fact, 68% of people subscribed to the "Web Only" option. But when Economist introduced the “Print Only” option, it helped people compare the other options. Because "Print Only" was the same price but a worse version of the “Web and Print” option, people could now easily recognize the value of the "Web and Print" subscription. With the "Print Only" option available, subscription purchases suddenly shifted, with 85% of people buying the "Web and Print" option. Economist magazine generated 43% more revenue simply by offering a Decoy Option. By offering a similar, yet worse, version of a more expensive product, you influence the comparison process making the more expensive product more appealing. How could you use this tactic for your design business? When submitting a proposal, you may decide to offer a logo package for one price, a website for another price and a combined logo and web package for a very similar price as the website alone option. It might be worth testing out. Motivating people to buy. So far, we’ve been talking about ways to make prices more appealing. These next tactics are not about making the price look better but more about giving people a little nudge and motivating them to buy. The idea here is to reduce the “Pain of Paying.” That feeling you get when you have to part ways with your hard-earned money. This “Pain of Paying” comes in two factors. One: The pain we feel when our money leaves our hands. Two: The pain we feel when we pay after we consume. Uber, the ride-sharing service, does a great job of countering these. With a normal taxi, you see the price meter go up and up with each kilometre you ride which causes stress. Plus, you’re forced to pay once you reach your destination heightening the Pain of Paying. Uber, on the other hand, is almost pain-free. You pay for your ride in advance, and their app is connected to your credit card, so you barely notice the money leaving your hands. Offering credit card payments for your design business and charging upfront are both ways of reducing the Pain of Paying and motivating people to buy from you. Tactic 24: Remove the Currency Symbol. A 2009 study showed that the Pain of Paying could be triggered pretty easily. Just seeing a dollar sign (or Euro or Yen or whatever currency symbol) reminds people of that pain and could cause them to spend less. Removing the currency symbol can help reduce that pain for them. However, don’t start leaving the currency symbol off without considering the clarity of your price. We often need the currency symbol to show that a number is, in fact, a price. Only use this tactic where people expect a price to appear. Such as on restaurant menus. Tactic 25: Charge Customers Before They Consume. Whenever you can, charge people before they use your service or product. It’s a benefit to everyone involved in the transaction. By charging first, you know you’ve already been compensated for the work you do, so you won’t be worrying about getting paid. And chances are your client will be happier with your product. A 1998 study shows that people are happier with a product or service when they prepay for it. This allows them to focus on the benefits they’re receiving, which numbs the Pain of Paying. If they’ve already experienced the benefits before paying, such as a taxi ride, spending the money becomes much more painful. This tactic works great for designers who offer retainers. Make sure you charge your retainer clients at the beginning of the month for the services they will receive. Not at the end of the month for services already rendered. Tactic 26: Attribute Bundled Discounts to Hedonic Products. To be honest, I don’t understand this tactic. Plus, I had no idea what the word "Hedonic" meant. So I looked it up. Hedonic is Something relating to or considered in terms of pleasant (or unpleasant) sensations. In other words, attribute bundled discounts to pleasant (or perhaps unpleasant) products. Even knowing the definition, I still don’t fully understand how this tactic works, so I’m not going to try and explain it. If you’re curious, you can read the full description of Tactic 26 in Nick's article. Tactic 27: Don’t bundle Expensive and Inexpensive Products. The tactic is self-explanatory. Avoid bundling expensive and inexpensive products because the inexpensive products reduce the perceived value of the expensive products. A 2012 study asked people to chose between a home gym and a 1-year gym membership. The results were an even split, with 51% choosing the home gym. But when the researchers bundled the home gym with a fitness DVD, only 35% of people chose the bundle, the rest opting for the 1-year gym membership. The inexpensive fitness DVD reduced the perceived value of the home gym. Tactic 28: Shift the Focus Toward Time-Related Aspects. Try to avoid references to money when describing a product. Instead, focus on time: A much greater benefit. An experiment conducted in 2009 had a lemonade stand where the researchers alternated three different signs advertising the product. Sign One focused on TIME: “Spend a little time and enjoy C & D’s lemonade.” Sign Two focused on MONEY: “Spend a little money and enjoy C & D’s lemonade. Sign Three was NEUTRAL: “Enjoy C & D’s lemonade.” Shoppers were told they could pay whatever they wanted between $1 to $3 for a glass of lemonade. The results were unanimous. Not only did the “TIME” sign attract twice as many people to the stand, but those people paid more for their glass of lemonade than the other patrons. Whenever you write sales copy, emphasize the enjoyable time people will have with your product or service over the money they may save. The added benefit is that not only will focusing on time make your offer more appealing, but it will also lessen the Pain of Paying. More to come. Next week I’ll conclude this series with the final tactics in the psychology of pricing.

Last week I shared the first nine psychology of pricing tactics from Nick Kolenda's article. This week I continue the series with more great pricing tactics. Tactic 10: Position Low Prices Toward the Left According to a 2002 study, when designing a layout, you should position prices on the left if you want them to appear smaller. Here’s the reasoning. Research shows that people associate directional cues with certain concepts. Up is usually associated with good, whereas down is usually associated with bad. You give a thumbs up to things you like and a thumbs down to things you don’t. In the Christian faith, good people go up to heaven, and bad people go down to hell. This notion of up being good and down being bad triggers a spatial association. A 2004 study found that people recognized positive words faster when those words are positioned at the top of a layout. They recognize negative words faster when positioned near the bottom of a layout. This same principle applies to numbers, including prices. When people conceptualize numbers, they imagine a horizontal like with numbers going up from left to right. The smaller numbers on the left, the larger numbers on the right. Since people associate smaller numbers as belonging on the left, positioning prices on the left side of a layout can trigger someone to associate it with a smaller value. The opposite works with larger numbers. If you want a number to appear large, position it on the right of a layout. For example: for a message saying, “Receive a $20 credit for every person you refer.” you’ll want to place the $20 towards the right of the layout so that those seeing it will associate it with a large number making the offer more appealing. The whole point of this tactic is to change the perception of a fixed price.  If you want $20 to seem like a great low price, position it accordingly. Whereas if you want $20 to seem like a nice high reward, position it accordingly. Because of these directional cues associated with spatial concepts, the optimal position for your prices is the bottom left of a layout if you want it to appear as a low price. And the upper right of a layout if you want the price to appear higher. Tactic 11: Expose Customers to Two Multiples of Your Price My first time reading this tactic, I thought, “c’mon, this can’t be true.” but the more I think about it, the more it makes sense. A 2011 study showed that customers exposed to two multiples of a price reacted more favourably to the price. Let me explain this. Nick’s article shows four ads from Pizza Hut, a popular pizza chain you may be familiar with. All four ads offered a deal costing $24. The first ad is for 3 Medium pizzas with unlimited toppings. The second ad is for 4 small pizzas with unlimited toppings. The third ad is for 3 medium pizzas with up to 8 toppings each. And the fourth ad is for 4 small pizzas with up to 6 toppings each. The study conducted showed that customers were more favourable to ads 3 and 4. The two ads that limited the toppings. Then they were to the first two ads that offered unlimited toppings even though the first two ads were an economically better deal. Why is that? It’s because ads 3 and 4 incorporated multiples of the price. 4 small pizzas with up to 6 toppings each for $24. 4 x 6 = 24 3 medium pizzas with up to 8 toppings each for $24. 3 x 8 = 24 I know it sounds crazy, but psychology can explain it. As children, we were drilled with simple math problems where an association develops between operands. For example, if I say 2 x 6, you immediately think 12. You don’t actually have to do any math. It’s been ingrained into your brain. You just instinctively know that 2 x 6 is 12. Because of associations like these, your brain processes them more fluently than if we actually had to figure out the sum or product. Back to the Pizza Hut ads, Because ads 3 and 4 contained multiples of the $24 (4 x 6 and 3 x 8, respectively), customers could process the $24 more easily. The price feels right to them. This tactic can be used with small and large prices. A product could be on sale for $15. Next to the price, you could indicate a 3-Day Sale for $5 off (3 x 5 = 15). Someone could offer 4 weekly 30-minute coaching calls for $120 (4 x 30 = 120). A webinar might sell a training course for $500, and as a reward for signing up before the end of the webinar, you’ll get 5 bonus eBooks (a value of $100) (5 x 100 = $500) Tactic 12: Use the Right Amount of “Roundedness Instead of using a non-rounded price, such as $97.76, use the rounded price of $98. A study done in 2015 found that round prices are processed fluently, whereas non-rounded prices are processed disfluently. This tactic seems to contradict tactic 9 that I shared with you last week. Tactic 9 said to use precise numbers instead of rounded numbers because people assume rounded prices are artificially higher as if you plucked them from thin air. However, there is a time when round numbers are preferred. And that’s when emotion plays a part. It turns out that rounded prices because they are fluently processed, work better for emotional purchases. The opposite is true for non-rounded prices, causing people to use more mental resources to process the numbers. These are good for rational purchases. So if you’re trying to appeal to someone’s emotions, such as donating to a charity or supporting a fundraiser, remove the cents and round to the nearest dollar. However, if you want someone to make a rational decision, such as buying life insurance, include the cents in the price. Tactic 13: Tailor Prices Toward Names and Birthdays. This tactic is a bit weird, but there is a lot of scientific research to support it. However, I’m not quite sure how you would put it to use. A 2014 study found that customers prefer prices that contain the same letters in their name or birthday. For example, someone named Frank is more agreeable to a product priced at fifty-five dollars because fifty and five both start with F, the same first letter as his name. This principle is called implicit egotism. It causes us to subconsciously gravitate towards things that resemble ourselves, including our names and the numbers on our birthdays. I can’t argue with the birthday thing. My birthday is on the 26th, and I know that I notice the number 26 whenever I see it. So maybe the next time you submit a quote to a client, adjust the price to suit their name? $55 for someone named Frank, $66 for someone named Sam. Tactic 14: Show Prices at the Optimal Time Unlike the previous tactic, this one makes a lot of sense. It asks what you should display first, your product or your price? A 2015 study found that the order in which a product and price are displayed influences the buyer's criteria when making their decision. When a product is displayed first and the price next, buyers base their purchase decision on the quality of the product. When the price is displayed before the product, buyers base their purchase decision on the product's value. Put the Product before the price, and people ask themselves, “Do I like this product?” But put the price before the product, and these same people ask themselves, “Is this product worth it?” So how do you put this into practice? The same study determined that if you consider what you sell as a luxury product or service, you want people to base their decision on the product or service quality. Therefore you show the product before the price. A good example of this is a jewellery store. A jewellery store wants customers to focus on the product before they see the price. Hopefully swaying their purchase decision. The opposite is true for utilitarian or economic products, such as flash drives or batteries. You want to display the price first so that customers see the economic value of the purchase. Tactic 15: Display Red Prices to Men This is another tactic I’m not 100% sure of. Probably because it makes men, of which I’m one, seem simple-minded. (Ladies, stop nodding your heads) A 2013 study found that men are more likely to buy something when the price is displayed in red. This study noticed that men process ads less in-depth and use price colour as a visual heuristic to judge the perceived savings offered. Meaning, men are less likely to compare the product's other attributes when presented with a red price. They diminish the importance of the photos and listed features and focus on the red price. Studies have proven that the colour red increases arousal, so maybe that explains it. Tactic 16: Start Negotiating With a High Precise Number. In my opinion, this tactic applies more to products than it does to services, but I suppose you could get it to work. The trick is to use a higher anchor price to drive up the selling price. You’ll see this tactic often used with higher-priced items such as cars and furniture. It’s often referred to as the MSRP or Manufacturers Suggested Retail Price. When you buy a new car, the sticker on the vehicle will often display two prices: the price the manufacturer suggests and the price the dealer is selling the car for. I can guarantee you that the dealer price is always lower than the MSRP. That MSRP creates an anchor or established value, making the dealer price seem like a great deal. I suppose you can use this if you offer packages to your clients. For example, you may offer a package of services for $800, but next to it, mention that it’s a ($1000) value if they were to buy each service individually. A 2004 study of eBay sales showed that auctions with a higher reserve price – the price that needs to be met for the item to sell. Higher reserve prices create an anchor towards the higher end of the price spectrum, resulting in more people bidding and the seller making more money. Another study done in 2008 found that using a precise value as the anchor price also produced better results. When people were asked to estimate the actual price of a plasma TV based on the suggested retail prices of $4,998, $5,000, or $5,012, the researchers found that the average estimated price was much higher for the two prices that were not rounded. Tactic 17: Expose People to Higher “Incidental” Prices. I just talked about anchor prices and how setting a high anchor price can make the actual price seem like a good deal. That tactic works great with higher-priced items. But what if you’re using lower prices? A 2004 study showed that items could sell at a higher price when placed next to higher-priced items. For example, a clothing store sells belts for $15 each. When the belt rack is placed near a rack of $25 pants, the store sells very few belts. However, when they move the belt rack next to a rack of $80, pants belt sales increase. If you’re offering a service, it might be a good idea to mention some other higher-priced services you have to make the current selection seem like a great deal. Tactic 18: Expose People to Any High Number Continuing on the topic of anchor prices. This same tactic can be used with not only prices but with any number. A 2003 study did a test with rare wines. They asked participants whether they would purchase a bottle of wine for the dollar amount equal to the last two digits in their social security number. After receiving a YES or No answer, the researchers asked the participants to state the exact dollar amount they would be willing to pay. Remarkably, they found a direct correlation between the purchaser’s social security number and the price they would pay for the wine. Those with Social security numbers ending in 00-19 were willing to pay $16 for the wine. Those with Social security numbers ending in 20-39 were willing to pay $26 for the wine. Those with Social security numbers ending in 40-59 were willing to pay $29 for the wine. Those with Social security numbers ending in 60-79 were willing to pay $35 for the wine. Those with Social security numbers ending in 80-99 were willing to pay $56 for the wine. Obviously, you’re not going to ask your customers for their social security numbers to come up with a price. But you can expose them to a high anchor number just the same. For example, on my podcast branding website where I sell podcast artwork for $295. I could list below the price that I’ve designed artwork for over 400 podcasts. Even though 400 isn’t a price. It still acts as an anchor, which psychologically affects their perception of the $295, making it seem lower. Check back next week for even more ways to use psychology when displaying prices. Tip of the week How not to miss anything when updating a project. Whenever I have to update or make changes to a previous client project, the first thing I do is colour every element of the project MAGENTA. I colour the text, the lines, and for photos, images and graphics I colour or add a magenta frame to them. Then, as I make the necessary changes or determine that a section doesn't require any changes, I recolour it back to what it should be. Once I’m done, I can quickly look over the project to see if there are any magenta sections I've missed.

Use these psychological tactics to change how people see prices. I recently read a very in-depth article by Nick Kolenda on the psychology of pricing. I was so fascinated by what he revealed that I immediately changed some of the ways I display prices for myself and the things I design for my clients. I thought I would save you time by summarizing the 42 research-proven psychological tactics in Nick's article in a podcast series. I’m sure you’ll find it very useful in your design business. All studies I reference are linked to in Nick's article, in case you're interested. As Nick puts it, At the end of the day, price is merely a perception. Nothing more. Nothing less. In fact, you can change that perception of how people interpret a price simply by changing the visual traits of the numeral. It’s a given. The number 5 is greater than 4. And 6 is greater than 5. But using these psychological pricing techniques, you can actually make prices seem lower - without reducing the actual price. According to a 2002 study, most people don’t remember exact prices. Rather, they remember general prices. Have you ever looked at a price, and later when asked about it, only have a general idea of how much it was? When I get home from the grocery store and my wife asked me how much it cost. I don’t always remember the exact price. Was it $131 and change, or was it $138 and change? So I might tell her it cost "$130 something dollars." Because humans have such a hazy memory regarding prices, we can use certain psychological tactics to influence people into seeing smaller prices than they realize. Let me get right down to the actual tactics. Tactic 1: Reduce the Left Digit By One You’re probably already familiar with this tactic. Reducing the left digit by one creates a perception of a lower price. $199 is viewed as a much better deal than paying $200. Gumroad's conversion rates study shows that pricing things at $0.99 instead of $1 or $2.99 instead of $3, or $5.99 instead of $6 conversion rates increase by 2-3%. According to a 2005 study. Our brains encode numbers so quickly that we register the size of the number before we finish reading the entire number. When reading $1.99, our brain registers it as a dollar something which is lower than $2 something making it more desirable. Nick offered a bonus tip to this tactic. Superscripting or minimizing the digits after the decimal places more emphasis on the number before the decimal. So $1 with a small 99 next to it appears smaller than $1.99 all the same size. Tactic 2: Use Prices With Fewer Syllables I'm a bit skeptical about this tactic. But according to a 2012 study, the more syllables there are, the more mental resources we need to process the information. The same principle applies to numbers. If we spend more mental energy reading a number or price, we falsely perceive that price as larger. The fewer syllables involved, and we perceive that price as smaller. It doesn’t matter that you are not saying the number out loud. Your brain does it for you. This same study found that a slightly higher price with fewer syllables was more favourable to people than a lower price with more syllables. For example. $27.82 has 7 syllables. $28.16 has only 5 syllables. There’s only $0.34 between the two prices. But people were more inclined to spend the higher amount. As I said, I’m skeptical about this one, but the studies do show it to be true. Tactic 3: Display Prices In A Small Font Size. This one applies to what we do as designers. According to a 2005 study. Human brains conceptualize size with value. If you display the price in a smaller font size, people will perceive the price to be smaller. Another trick is to position larger elements around the price to create a visual hierarchy. The larger elements will make the price visually smaller, which in turn makes the perceived price smaller. The revers works for discounts. Display discounts larger to emphasize their large value. Tactic 4: Remove The Comma. I really like this tactic. According to a 2012 study, removing the comma from a price makes it seem lower. This one ties into tactic 2 of having fewer syllables. A price displayed as $1,499 reads as one-thousand four hundred and ninety-nine–10 syllables. Whereas a price displayed as $1499, without the comma, reads as fourteen ninety-nine–5 syllables. I may be skeptical about the syllables thing. But I cannot argue that $1499 sounds like a better deal than $1,499. Tactic 5: Use Words That Indicate a Reduced Magnitude. According to a 2005 study, the words associated with a price influence people’s perceptions of that price. For example. Two identical pairs of inline skates are selling for the same price. Both packages list the same features and benefits. However, one pair emphasized “High Performance” while the other pair emphasized “Low Friction.” The pair that emphasized “Low Friction” outsold the other pair. The wording associated with the price caused the perception of the price to change. How can you incorporate this into your design business? Maybe you can promote low-maintenance websites as opposed to high converting websites? I don’t know. But it might be worth doing some A/B testing. Tactic 6: Separate the Shipping and Handling. According to a 1998 study, people are more likely to use the base price when making comparisons. By partitioning your price, meaning separate the price into multiple components instead of offering a total price, you lower the base price, which creates a perception of the offer being more affordable. A 2006 test run on eBay showed auctions with an opening bid of $0.01 and a shipping cost of $3.99. Outperformed auctions for the same item with an opening bid of $4 with free shipping. The total prices were identical. And yet, the first one received a lot more traction. Tactic 7: Offer Payments in Installments By offering people an option to pay in smaller increments rather than one lump sum, you anchor their perception on the smaller price. Let’s say you are pitching a new website design to a client. Instead of quoting them $6000, quote them three installments of $2000 each. Don’t get me wrong. Client’s are not stupid. They know that three installments of $2000 are $6000. But by offering installments, you taint their comparison process. Even though the client knows your total price is $6000, if they compare it to another web designer who quotes a total of $6000, you’re lower installments will feel much more appealing to them and have a good chance of influencing their decision towards you. Tactic 8: Mention the Daily Equivalence. You see this tactic often used by charities and non-profits. Instead of mentioning the monthly or yearly cost, they share the low daily price. A 1998 study proved that using a daily price creates a perception of an overall lower price. This doesn’t mean you shouldn’t mention the regular price. In fact, it should still be the primary focus. However, mentioning the daily equivalence anchors people towards the lower end of the price spectrum. For example. Being a member of the Resourceful Designer Community is $14.95/month. That works out to $0.49 per day. Is having a group of fellow design peers who are able and eager to help you grow your business not worth $0.49 per day to you? If so, join today. A bonus tip: if you can’t reframe your price into a daily cost, a 1999 study shows that the same thing can be done using petty cash expenses, such as the cost of a cup of coffee. Tactic 9: Be Precise With Large Prices This is one of my favourites out of all of these tactics. It’s also the first one I started implementing. When dealing with large prices, people are willing to pay more money when a price is precise instead of rounded. For example,  A website project costing $6834 as opposed to a website project costing $6000. Why is that? A rounded price is more suspicious. A client may question how you came up with a nice round price of $6000. Did you pick it out of thin air? Did you calculate the actual cost at $5700 and decided to round it up to $6000? However, a precise number, such as $6834, leaves little room for suspicion. If you are quoting a precise number, clients will readily believe it's the actual price of the project. This thought pattern makes people much more agreeable to the price. A 2007 study analyzing 27,000 real estate transactions showed that home buyers were willing to pay more, often thousands and even tens of thousands of dollars more, for a home listed at a specific price compared to a home listed at a rounded price. These same people were also less likely to negotiate, or if they did, they would negotiate in much smaller increments than those bidding on a home with a rounded asking price. By providing a specific price, such as $6834 for a website instead of $6000, the client is much more likely to trust what you are selling them and be agreeable to the price. As I said, after reading this one, I immediately stopped quoting rounded prices to my clients. It’s still too early to tell how it’s going, but so far, so good. Want more tactics? Tune in to next week's episode Resource of the week Chrome Application Shortcuts A convenient way to turn a website into a desktop application is by using Chrome Applications Shortcuts. This is especially useful for browser-based tools such as invoicing/bookkeeping and Customer and Project Management Software. Instead of searching through dozens of open browser tabs for the right one, create an application shortcut and treat the webpage as a desktop application. To create a Chrome Application Shortcut, open the website, you would like to turn into an application in a browser tab. On the far right of the address bar, click the three vertical dots. Select “More Tools” > “Create Shortcut” Name the application in the pop-up window and be sure to check “Open as Window.” then press Create. A new Application icon will appear in the Chrome Apps folder within your Applications folder. You can now use it just like you would any other application. You can add it to your Dock. You can create Aliases from it. And you can easily switch between it and your other applications via the Control Centre. Give it a try and let me know what you think.

Do you want to know the secret to a satisfying design career? Let’s face it; it’s impossible to be completely happy and satisfied with whatever career choice you choose. I mean, even being a professional chocolate taster has its drawbacks. But out of all the gazillion different things you can do with your life. Being a graphic or web designer, at least in my opinion, is one of the more satisfying options out there. Then again, I may be a bit biased. But just like every other career choice out there, being a designer has its ups and downs. You get to make money using your creativity. You get to design things that change peoples’ lives. Your creations are displayed for everyone to see and admire. But there’s the flipside. Clients don’t always have the same vision as you. Some people are demanding to work with. And don’t get me started on taxes and all the administrative work involved with being a designer. As I said, ups and downs. Luckily, and I’m sure you’ll agree, the life of a designer is filled with more ups than there are downs. That’s what keeps us going. But what if I told you that you could increase the number of ups you experience? What if I told you there’s a very simple secret that will allow you to have a happier and more satisfying design career? That secret boils down to four words. But hold on, before I tell you those four words, I want to share a scenario with you. Something you’ve probably experienced yourself at some point in your design career. And if you haven’t, give it time. I’m sure you will. Let me know if this sounds familiar. You’re hired to design a logo for a client. Being the good designer, you are you hunker down and get to work sketching out dozens, if not hundreds, of different ideas for the logo. Most of these will be dismissed almost as soon as you make them. Some of them you know even before you make them that you won’t use them, but you have to get the idea out of your head. Or am I the only one who does that? After a while, you are drawn back to a handful of your ideas that show merit. Some of them you play and tweak, trying this and that until you realize they won't work and discard them. But there are a few that are promising. So you concentrate all your talent and design skills on making them just right. In the end, you are left with two or three logos ideas. You then create a nice presentation, including various mockups to showing how each one would look in real-world situations. Then it's off to present to the client. Even though all three ideas are good, you secretly have your favourite from the bunch. You know, The one you’re already picturing in your portfolio. The one you can’t wait to show off and let everyone know, “Hey, I designed this logo.” Yes, you always have your favourite. Then, of course, there’s your second favourite. You don’t like it as much as the first one, but still, it’s a damn nice logo. Not that there’s anything wrong with the third logo. After all, you wouldn't present a logo to a client that you didn’t think was good enough, would you? I didn’t think so. But logo number three, even though good, doesn’t compare to logo one or even logo two. You present your three designs to the client. You may even try to upsell your favourite logo a bit more than the other two. There’s no harm in doing that. And then you sit back and wait for the client’s decision. You know where I’m going with this, don’t you? Regardless of your effort and your desires, the client chooses the third logo. You put on your happy face as you pretend to share in the client’s enthusiasm, but in your gut, you feel let down. How could they choose logo number three? Can’t they see how great the first logo is? Or even logo number two would have been fine. But no, they chose logo number three. I’m sure this exact scenario is why some designers practice the one-concept approach. They don’t offer their client’s any options. Instead, they offer them one concept-take it or leave it. If that’s how you work, then more power to you. But that’s not the way I do things myself. Why did I share this scenario with you? It’s because I was hoping you could think about how you would feel in that situation. You were so sure the client was going to fall in love with the same logo you loved. And they didn’t. You feel confused. You feel torn. You feel let down. You feel dejected. Remember I told you that the secret to a happy and satisfying design career came down to four words? Well, here they are. IT’S, NOT, ABOUT, YOU. It’s not. It has never been, and it never will be. A happy and satisfied designer knows that everything they do is about the client. When you embrace this concept, your design career becomes so much easier. You may have liked logo number one better, and that’s fine. But that wasn’t the client’s choice. To them, logo number three is the best one. And you know what? They’re right. At least for them. It’s not about what you think. It’s about what they think. The client is more than happy with their decision to chose the third logo. And so should you be. After all, they hired you to create something for them, not something for you. Sure, you wish they had chosen the first logo so you can showcase it on your social media and in your portfolio. But it’s not your logo; it's theirs. Once you move on to the next design project, you’ll give their logo very little thought. On the other hand, the client is going to embrace and live with your creation for hopefully a very long time. So regardless of your preferences, it was never about you. It was always about the client. Remember that. But “It’s not about you” doesn’t only apply to client preferences in logos. It applies to many aspects of your business. The RFP (Request For Proposal) you submitted gets turned down. The person reviewing it had their reasons for saying no. Maybe you didn’t match their criteria. Maybe someone else submitted a better proposal. Maybe the person judging the RFP already had a preference in mind, and the process was just a formality. Regardless, It’s not about you. A client turns down your website proposal stating the price is too high. Did you overprice the project? No. You priced it where you thought it should be. The fact that the client thinks it’s too expensive is not about you. It’s about them. It’s about their expectations. Now you do have some control over client expectations. The way you present your proposals, the way you explain the value you bring, the way you show how much of a benefit working with you can be. All these things can help sway a client’s expectations. But ultimately, it’s not about you. It’s about them. They make the decision they think is right for them. And even if you feel it’s the wrong decision. It’s still not about you. It’s all about them. If you remember that it’s not about you. It will make every hurdle in your design career much more palatable as long as you do the best that you can. As long as you present the best options. As long as you’re sincere and honest in your dealings. Then the results will never be about you. You can be satisfied that you’ve done everything possible. The final decision is in their hands, and therefore, it’s all about them. Hopefully, you'll learn something from the process, take note of it for next time, and then put the whole thing behind you and move on. “It’s not about you” applies to smaller things as well. The client doesn’t like a suggestion you make. It's not about you. The client doesn’t like the colours you chose. It's not about you. The client doesn’t like the font you used. It's not about you. The client doesn’t like the web feature you added. It's not about you. None of these are about you. And therefore, there’s no reason to get upset about them. And even if the client does agree to your price and hires you. Even if they love your choices and ideas, even if the client praises your designs, it’s still not about you. You may feel good about it, and you should. But It’s still all about them and how they feel. When you learn to embrace an “it’s not about you” attitude and learn to let go of all the little things that may upset you about this career. You will notice that your life as a designer will be much happier and much more satisfying. Always remember, your goal as a designer is to make the client happy. You’re there to serve them to the best of your ability. In the end, it doesn’t matter what you think, because it’s not about you. And when your clients are happy with what you do for them. When they come back to you over and over again with more design projects. When they tell everyone about the great services you offer. When they treat you as a trusted partner, well, at that point, maybe it is a little bit about you. Resource of the week Backblaze There are not many tools on my must-have list. Even Divi, my ultimate choice for building WordPress websites, isn’t a must-have. But one thing everyone with a computer should have is a backup strategy—a way to safeguard all those precious files you have. And an extra hard drive is not enough. And that’s why I believe that no backup strategy is complete without BackBlaze. Backblaze is a cloud backup solution that gives you peace of mind, knowing all of your precious files are safe and secure, regardless of what happens to your computer. You may be thinking, I don’t need Backblaze. I have DropBox or Google, or One Drive. Let me tell you that those platforms were never meant to be a backup solution. They’re great for storage and file sharing but not for backup. For a true cloud backup solution, you need something that was build just for that purpose. And that’s Backblaze. I’ve had Backblaze installed on every computer I’ve owned for the past decade. And it’s well worth the low yearly cost of the service. Give it a try. You won’t be sorry.

Have you ever worked with a bad client? Ok, I have a confession to make. Obviously, bad clients are a thing. I chose this title to get your attention. And it worked. You’re here, aren’t you? The title I should have chosen is If you do your job right, you should never have to deal with bad clients. But it just doesn’t have the same ring to it. I bet if I asked you to recount an experience with a bad client, it wouldn’t take you long to think of one. Heck, there are entire websites dedicated to stories of bad clients designers have had to endure. Be warned. Once you start reading the stories, it’s hard to stop. What is a bad client? Every designer has their own definition of what makes a bad client. To some, it’s their personality. They’re demanding or obnoxious. “This is how I want you to do it” or “That’s not what I asked for. What’s wrong with you?” Or they’re too timid and uncommitting, never able to give a firm opinion. “I can’t decide. What do you think?” Maybe it’s their inability to visualize. For example, “I have no idea what I want, but I’ll know it when I see it.” or “can you try it like this, and like this, and like this and perhaps like this so I can see what each way looks like?” Bad clients also come in the form of people who reluctantly or flat out don’t pay. They don’t realize, or they don’t care, that as a freelancer or small business, you rely on every bit of income to make a living, and their refusal or tardiness in paying can drastically affect your way of life. Then some clients want something for nothing. They assure you that the exposure you’ll get from working on their project will be more valuable than any sum of money you would charge them. The list of bad clients continues with clients who change scope midway through a project. Some do it innocently, asking you to add on small extras, not thinking anything of it. “Can we add an extra page to the website that talks about all the philanthropic work we do?” And some do it not so innocently, trying to squeeze in extras without paying for them. "While you’re making the header for our website, can you also supply us copies to fit our Facebook Page, LinkedIn Profile, Twitter and YouTube headers? It’s a simple matter of resizing what you already have.  It shouldn’t take you any time at all." Don’t forget the clients who make strange demands. You know the “can you make the logo bigger?” type clients. Or those who expect too much “I searched for ‘car dealership’ and our brand new website isn’t showing up on the first page of Google, what are you going to do about it?” Some clients think they know more about design than you do. Some clients wait until the last possible minute to supply the content you've been waiting months for and still expect the project to be delivered on time. And some clients are so disorganized that you don’t know how they’re still in business. I could go on and on. There are no shortages of “bad clients.” However, there are ways you can minimize, if not eliminate, your interaction with this less than desirable clientele. It all comes down to experience. Minimizing bad clients requires experience. When you first start in the design field, you will encounter bad clients. It’s inevitable. Call it an initiation or rite of passage. Treat these bad clients as a learning experience. You have to experience bad clients to be able to spot bad clients. Whenever you work with a bad client, make a mental note of what was undesirable about working with them. Then use that knowledge to help your future self. This could simply be adding a new clause to your contract or starting to use a contract if you’re very new. Or you could use that knowledge to spot the red flags and weed out potential bad clients before you start working with them. If you find yourself working with the same type of bad clients over and over again, you’re doing something wrong. And that something wrong is not learning from your mistakes. With enough experience and by putting that knowledge to use, you should be able to spot a bad client a mile away and steer clear of them. Turn bad clients into good clients. Don’t get me wrong, not all clients who appear bad are actually bad. Some, and I would even hazard a guess that most are uneducated clients. That is, uneducated in the ways of working with a professional designer. Many clients don’t understand what creative professionals do, and they don’t realize why their requests are so crazy. In these cases, instructing the client on how you operate can turn a potentially bad client into someone who is a pleasure to work with. If you haven’t already, I suggest you listen to my seven-part Client Onboarding series. In my Client Onboarding series, I explain the entire process of acquiring a new client, explaining how you operate and laying the foundation for a strong and ongoing relationship with them. Following the steps I outlined in that series can help steer a client from the dark side and turn them into a great client. You're there to help. When a client hires a designer, they have a goal in mind. But they don’t necessarily know how to reach that goal and sometimes not even what that goal is. That’s where you come in. Through proper communication and an understanding of their problems, the two of you together can set out on a plan to reach a solution. Show the client you understand what they want, and let them know what you need to make it happen. Some clients will get it right away, and others will require a bit of handholding before they understand. Either way, you need to draw clear lines so that both parties know what they’re getting into. Remember, most clients don’t think like a designer. They don’t have the same creative process you have. That puts you in the unique position to lead and educate them on a process that works and results in success for both of you. In the end. Any client who lets you do your work, no matter how demanding, impolite or fussy they are, and who pays you fairly for the work you provide, is a good client. Not every project can be creatively satisfying. Sometimes even the best clients give you boring and mundane projects, and there’s not much you can do about it. Unfortunately, that’s par for the course. What you can do, however, is chose who you want to work with. Through acquired experience and knowledge gained over time, the day will come when you’ll be able to weed out and pass on the less desirable clients who approach you and identify those who need to be educated on how the process works. That should make what you do all the more satisfying. Remember, the only truly “bad clients” are the ones you take on despite your better judgement. Trust your gut. It won't let you down. Resource of the week Nested Pages. Nested Pages is a simple and yet useful WordPress plugin that provides a simple and intuitive drag and drop interface for managing your page structure and post orders. It allows you to add multiple pages and posts to a site quickly. And, if you want, it can automatically generate a native WordPress menu that matches your page structure.

Have you ever given a presentation? This Bootstrap Advertising series is to help give you ideas to use to gain exposure for your design business. Because after all, people won’t hire you if they don’t know about you. So far in this series, I’ve covered Bartering Your Services For Exposure, Promoting Yourself On Client Projects and Getting Free Media Exposure With Press Releases. But in my opinion, one method trumps all of those, and that's making presentations. Making presentations is one of the best ways to get exposure and actually land new design work. Almost every time I make a presentation, I end up with at least one new client. I’m not talking about design pitches or presenting to your clients. I’m talking about getting up in front of a group of people and presenting on a topic that is beneficial to them, AND paints you as an expert when it comes to that area. Did I lose you? I know that many designers are introverts, and the thought of getting up in front of a group of people sounds terrifying. However, if you can find it within yourself to conquer that fear, I can almost guarantee it will be worth it. Save your trepidations for now and hear me out. Who knows, I may convert you. Why Presentations? Presentations are a great way to educate people on the part of the business industry that you are familiar with—design. It may be branding, marketing, advertising, online presence through websites or social media, or any other design aspect that the average business owner might find useful. Regardless of what aspect of design you decide to present, just the fact that you are presenting it gives you credibility in the eyes of those watching. The fact that you are presenting to them, that you are educating them, that you are bestowing valuable knowledge that will help improve their businesses elevates the way they see you. They may have known you before as just another graphic designer, but you graduate to becoming an expert once you present. And as an expert, you become someone they admire and look up to. And when it comes to hiring a designer, who do you think they’ll consider? One of the many designers from your area? Or, the expert designer they admire because you gave them valuable advice during a presentation? It sounds strange, but it’s true. In March of 2020, I was at a podcast conference in Orlando, Florida. A few of us designers met up for an impromptu get-together in the hallway outside the conference rooms. We had a very in-depth conversation on the impact good design has on the success of a podcast. As with any conference, several other attendees, non-designers migrated their way to our conversation. They were curious as to how design could help their shows. My fellow designers were very knowledgeable, and we had a great discussion. It was obvious to anyone listening that each one of us knew what we were talking about. During our conversation, I mentioned I was presenting the following day on the importance of good podcast cover artwork to help grow a show. When we were done, and we parted ways, several podcasters stopped me to ask questions. The other designers walked away unaccosted while I had a small gathering around me. These people chose me because I was a presenter at the conference. I hadn’t even presented yet, but the fact that I was, was enough to elevate my status above the other designers as far as these podcasters were concerned. The conference had chosen me to present; therefore, I must be someone worth listening to. That’s the power of presenting. It elevates you in the eyes of those you talk to. And you know what? A couple of those people hired me to help brand their podcast. And I gained several more new clients after my presentation. It works. Where can you give presentations? You may be thinking, "That’s easy for you Mark, you started a podcast branding business, so it makes sense for you to present at a podcast conference. But I don’t have a niche like you. So where am I supposed to present?" I’m glad you asked. You don’t have to travel to big conferences with thousands of people in attendance to present. There are many opportunities for you around where you live. In fact, presenting close to home is even more beneficial because you have the bonus of word of mouth afterwards. “You’re looking for a designer? I heard so-and-so present recently, and they really knew what they were talking about. So you should give them a call.” Places you can give presentations. Chamber of Commerce. Special events. Small business month (October) Business trade shows Business Associations Municipal Business Associations (Downtown, Waterfront, Central, etc.) Women's Business Associations People of Colour Business Associations LGBTQ+ Business Associations. Business Enterprise Center Small business startup presentations Entrepreneurial help presentations Municipal Events Lunch and a talk Business growth seminars Local Library Themed Presentations All sorts of presentations Networking groups Local Networking Groups National Networking Groups Co-working spaces Business Growth Sessions Schools Present to Business Students Present to Marketing Students Present to Design Students If you look around, I’m sure you can find places or venues around your area that would love to host your presentation. And don’t just look for existing opportunities. Make them. Approach your Chamber, library, Business enterprise center, etc. and ask them if you can put on a presentation. Many of them would be happy to accommodate you. What to present? The idea behind any good presentation is to keep it simple and keep it focused. How much you present is determined by the time allotted to you and to whom you’re presenting. In most cases, pick one topic to talk about. The broader your presentation, the more confusing it will be. The more focused it is, the more memorable it will be. The best presentations provide 2 to 3 pieces of actionable advice at the most. But, of course, one piece of actionable advice is even better. Instead of giving a presentation on branding a business, which entails a lot. Give a presentation on choosing a colour palette. The idea is to narrow down the topic so as not to confuse people. Possible presentation topics include: How Landing pages can help increase website conversions. How to focus on benefits instead of features in your marketing material. How to understand Web analytics. The importance of consistency with your visual assets. Who you’re presenting to will help you decide on what topic to chose. For example, if you’re talking to a group of retailers, you may want to talk about increasing sales by marketing with floor decals. Or how different colours on a website can increase conversions. If you’re talking to a group of new entrepreneurs, you may want to talk about using visual assets to help build a brand. Or the importance of creating visual assets that appeal to their target market, not just the business owner. If you’re talking to a mixed group of businesspeople, you may want to talk about the importance of branding in social media. Or how to identify your competition. That’s actually a good one. Unfortunately, many new business people don’t know how to identify their competition. The skies the limit to the number of topics available to present. And if you find yourself unable to narrow down your topic, maybe consider doing a series of presentations instead of just one. Whatever works. Making presentations works. In my opinion, presenting is one of the best ways to garner exposure for your business without spending anything. Not only that, but there’s an excellent chance that you pick up some work from it. It's worked for me time after time. Over the years, I’ve made presentations at: Chamber of Commerce events. At a Starter Business seminar put on by our local Business Enterprise Centre. A business series put on by our local library. At several local schools. At networking events. At trade shows. At conferences. And more. And almost every time I gave a presentation, I gained new clients from those who attended. So try to get over your fear if presenting is not something you’re used to doing. It helps to start small and work your way up. Like anything else, the more you do it, the more comfortable you’ll become. As you get better at presenting, you'll discover people will invite you to speak at their events. Who knows, maybe someday you’ll actually get paid to present. Now wouldn’t that be nice? Until then, try to settle with the new clients that come your way from those you help. Presenting, it’s worth looking into if you’re not already doing it. Remember, the idea behind this Bootstrap Advertising series is to get your name out there. To get as much exposure for your business without having to spend anything doing it. I believe in you. So go out and do it. Resource of the week Swatchos.com Swatchos is a deck of 130 cards to help you choose colours for your design projects. Each card has one clour on the front and six on the back. The front is the primary colour, and the back shows darker and lighter versions of the colour on the front. That’s 903 colours in total with millions of possible combinations. Each colour shows the CMYK value and the Hex Code. And because they’re cards and not in a book, like the Pantone swatch books, they’re really easy to mix and match to find that perfect colour combination. And once you do find that perfect combo. Use the downloadable swatch files for Adobe CC and pick the colours within your favourite applications. I bought my deck through a Kickstarter campaign. But you can get yours by visiting swatchos.com. There’s a link at the top of the page to where you can purchase your deck.

Use Press Releases To Get Media Exposure. In parts one and two of this bootstrap advertising series, I talked about bartering your design services for exposure and promoting yourself on your client projects. Two great ways to get your name out there. After all, the more people there are who know about you and the services you offer, the more successful you will be. Both bartering for exposure and putting your name on client projects are great methods of spreading your name. But that’s all they do. They don’t offer any form of credibility or positioning. Sure, people can’t hire you if they don’t know about you. But just knowing about you doesn’t guarantee they’ll contact you when they need a designer. Especially if all they know about you is your name. Media coverage, on the other hand, gives you credibility. It means you’re “important” enough to merit mentioning. And that publicity can mean the difference between someone just knowing about you and someone hiring you. When combined, these different forms of exposure leave a powerful impression that can lead to more business. But how do you get media exposure? Send out press releases. The easiest way to get media coverage is by submitting a press release for each of your accomplishments. A press release is sometimes called a "press statement," a “news release," or a "media release,” which is an official way to inform the media about something you deem important. Media could be newspapers, radio or tv stations. It might be blogs, magazines, podcasts, social media channels, YouTube channels or industry journals. Any platform people visit for current information is considered media. And most media outlets are constantly looking for new stories to cover, especially on slower news days. Press releases are a great way for media outlets to add “filler content” to their platform. Then, if they deem the press release to be newsworthy, they’ll write or report on it. It’s that simple. Don’t forget other places that may be interested in your special announcements. If you’re a member of your Chamber of Commerce or similar associations, send them your press release. They may publish it in their newsletter. If you attended design school, send your press release to the school. Most schools love hearing and sharing the good news about their alumni. Lastly, reach out to any industry-specific platforms related to the announcement you are making. For example, if you designed new signage for a local law office, send your press release to any law-related publications or outlets that may cover your story. The purpose of a press release isn’t just for recognition and publicity; although it is the principal reason, most media outlets that run your story will also include a link to your website. And every backlink to your website, especially from recognized news outlets or schools, helps to boost your position in the search rankings. What merits a press release? Any time you do something somewhat “newsworthy,” you should send out a press release. This includes any time you... Offer a new service Complete a big project Win an award You are recognized for an achievement You reach a milestone If you take on a partner Any exciting news you would share with family, friends and peers might be worthy of a press release. When Resourceful Designer was a finalist for a People’s Choice Podcast Awards, I sent a press release to my local media. It must have been a very slow news day because my story appeared on the front page of my local newspaper. All because I sent a press release. When my local Chamber of Commerce told me the cover I designed for their printed club directory won an award at a national Chamber of Commerce event, I sent a press release. The story was covered by two local newspapers and one of our radio stations. When I was awarded the contract to design the event program to unveil a new Canadian National Heritage site, I sent a press release, and several media outlets shared the story. When I launched my secondary design business, Podcast Branding, I sent a press release to everyone who covers news in the podcast space. Many of them mentioned my new business. Sending out a press release is an amazing way to get media exposure for your design business. How to write a press release. A press release is usually one page, two at the most, with succinct information on what you want the media to know. The idea is to give the reader the details so they can, in turn, write or compose their own story. Rarely will the media publish your press release word for word. Instead, in some cases, they’ll compose something based on what you submit, and in other cases, they’ll contact you for an interview or perhaps invite you to appear on their program. The generally accepted format for a press release is as follows. 1. Title. Your press release title is important. The more irresistible you make it, the better your chances of it being picked up. If required, you can use an italicized subheading to summarize the news you’re sharing. Make your titles stand out. For example, instead of “Designer builds a website for local business,” which is pretty boring. Write something like “Business hires local designer and sees online revenue soar.” That’s something people want to hear about. 2. The body. The body of your press release has to grab whoever is reading it. Chances are the person reading your release gets dozens, if not hundreds of them each day. So the quicker you grab their attention, the better your chances of them using your story. It’s customary for your first paragraph to start with the city you are in so they know where the story relates to. In my case, I would start the first paragraph of my press release with – Cornwall, Ontario: and then introduce my story. Your first paragraph needs to cover not only who you are but the what, why, where, and how of whatever it is you’re telling them. Please keep it to the facts without any fluff. They should know everything they need to know about your story after reading that first paragraph. Once you’ve set the scene with your first paragraph, the rest of the paragraphs in your release help fill in the details and give them any other pertinent information with greater detail that will help them paint a picture of what they can write. How has what you’ve done made an impact? How has it changed the client? How will people benefit from it? What makes it newsworthy. If applicable, provide a direct quote they can use in the story they write about you. For example, when I submitted the press release about the Canadian heritage site, I included a quote something like this. “it’s an honour to be chosen for this project out of the many talented graphic designers from across Canada.” The writer assigned to my story used my quote in his article. You should also provide any background information on the press release subject, such as why you undertook the project or what you won the award for. The reader already has most of the vital information they need. Don’t provide superfluous facts or such about you, your company or the announcement. Remember, a press release needs to be concise. But do offer any details that strengthen your narratives, such as any creative ways you accomplished your announcement or any struggles you had to overcome. If you can, comment on the future implications of your announcements. For example, in the case of a new client website, you may want to say the company expects to double their income with their new online sales. Just make sure the information is factual. 3. Your last paragraph. The last paragraph of your press release should summarize who you are and what you do. In plain English, list your company name, your name and title, the full URL to your website, and your email address and phone number should they need to contact you. Follow that information with pertinent details such as how long you’ve been in business, What you offer, for example, “Graphic and web design services,” and any awards or recognition you’ve received. 4. Photos It’s a good idea to include a headshot of yourself and a photo that relates to the announcement. When my Resourceful Designer story was published on the front page of our newspaper, I included a photo of me sitting in front of my microphone with the press release. Attach any photos to your press release if you're submitting them by email. It’s also a good idea to upload them online and include a URL link where the reporter can download them. Just in case something happens to the attachments you send. The very last thing on your press release should be three octothorps. Or as you may know them by Hashtags or Number signs. ### This is the traditional way to mark the end of a press release and is still appreciated by the media. It informs the reader that there is no more information to read. Tips to submitting press releases If you know a specific journalist, try sending your press release directly to them instead of the general news@ address. You’ll have a much better chance of having your press release seen. Give them enough time. Most media outlets release stories at specific times of the day. TV news, for example, often airs at noon, 6 pm and 11 pm. So send your press release early enough for your best chance to get in on the next news cycle. And lastly, if your announcement does get picked up, be sure to share it as much as possible to help spread the word.  Keep the buzz going for as long as you can. That’s how you submit a press release. Just because you submit a press release doesn’t mean they will use your story. If you’re lucky and it’s a slow news day, there’s a better chance they’ll use your press release. But it is hit and miss. However, when they are used, the media exposure you get from it is a great form of publicity. As I said initially, when someone sees, hears or reads about you in the media, it increases your clout. It strengthens the mantle of the professional that you are. And it gives you credibility in the eyes of those who see or hear it. And all of that is great exposure. And it doesn’t cost you a cent. For more information about press releases, read this great article by Hubspot. It includes a free press release template kit for you to download. Resource of the week Designers Available Simply put, Designers Available connect social justice organizations with pro bono designers. Let me stress, this is not a platform for getting paying clients. This is an opportunity for you to put your design skills to work for causes you can get behind. As stated on the website, Designers Available is an opportunity for designers to use their skills and abilities to support the work of community organizations, non-profits, social causes and movements. Upon submitting your name, you will be included in a member network that receives regular calls for designers to be matched with organizations. If this sounds like something you would be interested in please visit designersavailable.com

Get your name out there. In part one of this Bootstrap Advertising series, I discussed bartering your services to get exposure. This week I’m sharing more ways to get exposure by promoting yourself on client projects. Exposure means making people aware of your design business. After all, People cannot hire you if they don’t know you exist. So the goal here is to get your name, business name, and logo in front of as many people as possible. This form of promotion is called a shotgun approach. There’s nothing scientific or targeted about it. Instead, you hit the masses and hope that someone who sees it needs or knows someone in need of your services. This “spray and pray” approach doesn't cost you anything and is a great method of bootstrap advertising. If you’re not familiar with the term bootstrap or bootstrapping, it means promoting or developing by initiative and effort with little or no assistance. In other words, bootstrap advertising is getting your name out there with minimal effort and practically zero expense on your part. Let me share two methods you can promote yourself on client projects. Put your name on everything project you design. My stance is if I design something, my name deserves to be on it, from websites to posters, brochures, car wraps, wedding invitations and more. If I can get away with it, I put my name on it. I’ve learned over the years that, as the adage goes, “it’s better to ask for forgiveness than it is to ask for permission?” If you ask a client if it’s ok to put your name on their project, there’s a 50/50 chance they’ll say no; they’d prefer you don’t. And many times, they’ll ask if they get a discount if your name appears on their project. However, if you include your name on the initial project proof without asking, only one in twenty clients will ask you to remove it. That’s why I never ask a client if I can put my name on their project. Instead, I present the work with my name and sometimes logo already there. Should the client ask me to remove it, I’ll take it off without a fuss. But in my experience, there have been very few clients who have asked me to take it off. My name or logo appears in small inconspicuous corners of the project for printed work—kind of like an artist's signature. On a poster, I include it in the bottom corner. I try to include it on the back cover of a brochure, sometimes running vertically along the spine. If it’s a book or booklet, and I can’t put it on the back cover, I’ll try to include it on the inside front cover somewhere. Over the years, I’ve included my name on Posters brochures, flyers and rack cards books and booklets door hangers reports pocket folders event tickets invitations stickers and decals Vehicle wraps Window signage Banners and many more items I can’t think of right now. I’ve even included my name and logo on trade show booths. I’ve designed several pop-up or roll-up banners as well as many backdrop walls for trade shows, and I’ve included my name and logo on the bottom right corner of all of them. For websites, the obvious place is the footer, or sometimes on a separate bar below the footer. Divi makes this really easy. Sometimes, when I do T-Shirts, I’ll have my screen printer add my logo to the sleeve with my client's permission. My screen printer is a great guy, and depending on the size of the order, he'll add my logo to the sleeve at no extra cost. Think about it. Everyone walking around wearing one of these shirts has my name displayed on their sleeve. So whenever possible, I try to include my name on every printed piece I design. Showcasing yourself via an ad. I’m a bit surprised how well the following method works. Have you ever designed something for a client that includes boxes for ads? I've designed event programs, maps, placemats, pocket folders, magazine layouts, and more for clients. What all of these had in common were advertising spots the client could sell. Take a program for a local theatre company, for example. The program contains information about the theatre company, the play their performing, the cast, perhaps upcoming plays, etc. The theatre company then sells the extra space in the program as ad spots to cover the printing costs. The way these sort of projects work is the client has the program designed, and once all the pertinent information is in place, they are supplied with a PDF to see how much available space is left for ads. When I present the client with this initial proof, I include an ad for my business in one of the spots. I tell them it's so they can show potential advertisers what an ad may look like. And you know what? 75% of the time, the client leaves my ad in the program. Of course, I’ll gladly remove my ad if they ask me to, but they rarely do. And not once have they ever asked me to pay for my ad spot. Over the years, I’ve had ads show up for free in programs for theatre productions, sporting events, entertaining events, fairs and festivals and other things. In addition, I’ve had my ad appear on local maps, paper diner placemats, on the back of pocket folders that real estate agents and mortgage brokers hand out to their clients, and even in a couple of local business magazines. All because the initial project proof included my ad, and the client never asked me to remove it. Funny story, one client actually apologized, saying they had oversold the allotted ad spots and asked if I would be willing to give up my spot to accommodate it. Of course, I said yes. These were all free advertising opportunities gaining good exposure for my design business. All because I took the time to include an ad in the initial proof. I designed a website for a local association that includes three ad spots on the home page. They planned to sell these ad spots to association members to promote their businesses. When I designed the website, instead of leaving the three spots blank, I included my ad in one of them. That was in 2017, and even though I’m not a member of the association, my ad is still there. The other two ads have changed over the years, but they’ve never removed mine. When given the opportunity, present the proof to your client with a “temporary” ad, and cross your fingers that they don’t remove it. These are two great ways to get free advertising for your design business without spending anything. Why it works. The idea behind this is to get your name out there. If people don’t know about you, there’s zero chance they’ll hire you. By putting your name on as many things as you can, those who see it will take notice. Imagine a new entrepreneur looking for a designer to help brand their new business. They remember seeing your name on a store poster, in an event program, on their kid’s dance recital t-shirt and in a local magazine. They’re going to think, wow, this person must be good since I see their name everywhere. A lot of people must trust him/her. That confidence, along with repeated recognition, is good enough for them to reach out and hire you for their project. All because you included your name on everything you could. I’ve been doing this ever since I started my design business, and I can tell you, it works. The more people who know about you, the more successful you will be. Isn’t that what you’re going for? A side benefit of putting your name on everything is that the contact people you deal with at your clients may change. Sally may retire, and Jason takes her place. Maybe Sally forgot to inform Jason who their designer is. Luckily for you, you’ve included your name on everything you’ve designed for that client, making it very easy for Jason to know who to contact. That’s yet another reason to put your name on everything. Resource of the week pixsy.com This week’s resource of the week is a great tool for photographers and illustrators to keep track, or should I say, stay on top of who is using their images. If you sell your images through any stock image platform, you’re often left wondering what people are doing with the images they purchase. Pixsy.com allows you to discover where and how your images are being used online. It’s also a great resource for battling image theft. Find out who is using your copyrighted material and use Pixsy’s tools to help you resolve the issues. Best of all, you can start with their free plan and only upgrade if you need to take advantage of one of their premium features, such as issuing a takedown notice. As I said, if you are a photographer or illustrator, you’ll want to bookmark Pixsy.com and take a stand in the battle over Copywrite theft.

Do you ever barter for exposure? Working for exposure. That thought is the bane of most designers. A client asks you to use your valuable time and skills to benefit them. And in exchange, they’ll tell everyone they know about the great services you offer. It’s a win-win for both of you. They promise you fame and fortune if only you do this project for them... for free, or at a vast discount. It’s a crock full of s**t if you ask me or any other designer who’s ever been presented with a similar offer. Those clients don’t care about you. And they will never be advocates for your services. If they do tell someone about you, it will be in the context of “offer them exposure, and they’ll give you a great deal.” Is that really the reputation you want as a designer? of course it isn’t. You should never agree to a request to exchange your services for exposure. But that’s not the same thing as you bartering for exposure. Let me ask you a question. You’ve probably spent some if not a great deal of time stuck at home during the 2020 pandemic. During that time, did you ever order out for a meal? How many times did you order from a restaurant you had never heard of before? I don’t mean a place you recently found out about through family, friends or colleagues. How many times did you order from a restaurant you’ve never heard of? Of course, that’s a trick question. If you’ve never heard of a place, how are you supposed to order from them? The same applies to your design business. Nobody is going to hire you if they don’t know you exist. Sure they can google designers in your area and stumble across your website. That might be all they need to reach out. But there has to be some intent for that to happen. The person needs to be seeking a designer. But how can you let that person know about you and your services if they are not currently seeking a designer? The only way is through exposure. What is exposure? According to the Merriam-Webster dictionary, the definition of exposure is: Exposure: the fact or condition of being exposed: such as the condition of being presented to view or made known. In other words, getting exposure means making people aware of your design business. And once people are aware of you and what you can offer them. They are much more likely to think of you the next time they need a designer. Think about it. If you wanted to order a pizza and, for some reason, your regular place is closed. Wouldn't you order from the next place you’re most aware of? Would you order from a pizza joint you had never heard about and just found through a google search? Or would you choose the pizza place whose ads you’ve seen over and over, who’s commercials you’ve seen or heard, who’s delivery vehicles you’ve spotted around town? Chances are you would choose the one you are most familiar with, even though that familiarity is only perceptual since you’ve never eaten one of their pizzas before. You would choose them because you’ve been exposed to them. There’s a whole industry based upon this principle of exposure. It’s called advertising. Needless to say, the more you get your name out there, so people become familiar with you and what you do, the more successful your design business will become. But how do you get your name in front of people without spending a truckload of money on advertising? You barter for exposure. I talked about bartering in episode 47 of the podcast. In that episode, I talked mostly about bartering for goods. For example, I acquired my custom-built desk through bartering. I designed a website for a woodworking client in exchange for him building my desk. As a result, I only had to pay for the wood. That’s bartering. Exchanging one good or service for another without the exchange of money. Bartering for exposure works on the same principle, except instead of getting a physical product or service back, you are compensated for your time and effort through exposure. That exposure can come in many forms, but they all come down to a form of advertising. Case study #1 Every year I design a T-Shirt, free of charge, for a local children’s dance studio. I make money by brokering the printed shirts, but I have never charged her for the design on the shirt. In exchange, I get a full-page ad in their yearly dance recital program. This gives me exposure to hundreds of people every year. We’ve had this arrangement ever since I started my design business. Without fail, in the weeks following the dance recital, I’m almost guaranteed to get at least one and oftentimes several inquiries from parents of the dancers saying they saw my ad in the program. Case study #2 Our city used to host one of the largest hot air balloon festivals in North America until it folded a few years ago. The festival was one of my biggest clients. I did all sorts of design work for them, and it paid very well. One of the arrangements I made with them early on was that I would offer them a discount for being listed as one of the event sponsors. As a sponsor of the event, my logo was prominent in all their marketing. It also appeared on the fence surrounding the festival grounds, and it appeared on the baskets of one of the hot air balloons. Every time that ballon went up, you could see my logo on the basket. It was giving me exposure. Case study #3 Every year our local fire hall hosts a firefighter challenge. Firefighters from all over the region come to compete. When they hired me to be their designer, I suggested a deal. I would max their bill at five hours of work, regardless of how much time I actually spent on their job. In exchange, I would be listed as a Bronze sponsor of the event, which meant my logo showed up on all their promotional material, giving me more exposure. Case study #4 A few years ago, I was asked to design something for a charity Christmas fundraiser. They had a dozen or so fully decorated Christmas trees they were auctioning off. They didn’t have a lot of money and were asking for a discount. However, it was a good cause, so I suggested that they place a sign in front of one of the trees listing me as the sponsor for that tree in exchange for my services. They thought it was such a good idea that they found sponsors for all the trees. I have no idea how much they charged for the spots, but mine didn’t cost me anything but my time. And it gave me great exposure. Case study #5 The last story I want to share with you is about a local theatre company. I built their website and designed the posters, ads, tickets and other marketing material for every play they put on. I was brokering all the print material. When I noticed the theatre company's tickets were only printed on one side, I made them an offer. I asked them to allow me to put an ad for my design business on the back of the tickets In exchange for free website hosting. I agreed to pay the difference in print costs which worked out to nothing since I made money on the print brokering. For every play they put on, every ticket holder saw my ad. Over the years, I gain many new clients through that exposure. Get Exposure I think you get the point. In each of these cases, I took advantage of a way to get my name in front of more people. The more people who saw it, the better the chance they would call me the next time they needed a designer or the better the chance they would pass my name along the next time they heard of someone needing a designer. Just like for a restaurant to succeed, people have to know about it. So likewise, your design business cannot succeed if people aren’t aware of you. And one of the easiest ways to gain exposure is to take advantage of your current clients and barter a way to get your name out there. Even if each method only brings in one or two clients, they are clients you wouldn’t have had otherwise. And the more you do it, the more it adds up. So whenever you have the opportunity, I suggest you barter for exposure. Resource of the week MailChimp A great way to gain exposure is through a newsletter. Exposure isn’t just for people who don’t know about you. Exposure helps those familiar with you keep you top of mind for the next time they require your services. My favourite tool for creating a newsletter is MailChimp. I won’t lie. I like them because their free plan lets you have up to 2000 contacts, which means you can go a long way into building your mailing list before it starts costing you anything. Although many options are not available on MailChimp’s free plan, I think it’s a great way to start. When you eventually outgrow the free plan, you can then decide if you want to upgrade to one of MailChimp’s paid plans. Or if you want to export your list and move to a different email marketing platform.

Do you remember every design job you've ever done? Please think of this as a PSA, a public service announcement from me to you. Remember what you’ve done. This week’s topic came about after three separate incidents this past week. I don’t know if it was a coincidence, but after the third time, I just knew I had to talk about it. Incident #1 The first incident happened this past weekend. My son asked me if I had a certain Tom Clancy book. Rainbow Six, to be exact. He’s looking for something to read and wanted to give it a try. So I told him I’d have a look. I keep most of my books in rubber storage bins in my basement. I have a tough time parting with books I've enjoyed and have several large bins full of them. So one night this week, I went digging through our storage area in hunt of this novel. We don’t just have books stored downstairs. There are all sorts of things down there in bins. As I was sifting through them, I came across a plastic bag. Inside was a baseball cap with an embroidered logo I had designed for a client. It was a logo for an over 50 beer league hockey team. The team was called the Old Timers. The logo I designed was an old-style alarm clock. You know, the kind with the two bells on the top. The clock face was one of an old man. And the clock had legs and arms and was using a banged-up hockey stick as a walking cane. Seeing that logo brought back so many memories. I designed it 15 or 20 years ago. And I had completely forgotten about it. So much so that if you had asked me before that if I had ever designed a logo for a hockey team, I would have only thought of one. The one I created for our local minor hockey league. I would never have remembered that old-time hockey logo. Remember what you've done. Incident #2 The second incident happened a couple of days ago. I was on my way back home from Walmart when I saw flashing lights ahead of me. It looked like a big accident, and I could see cars making U-turns and coming back my way. Instead of driving up only to be forced to turn around, I decided to turn off and use side streets to go around the accident. This took me through a part of town I hadn’t been in for several years. As I pulled up to a stop sign, I noticed a business on the opposite corner. A storage facility where you can rent units to store your things. It had a double horseshoe logo that caught my eye. There was something familiar about it. Then I realized it was familiar because I designed it almost 25 years ago when I worked at the print shop. Trust me. It's not a logo to be proud of. In fact, I might have based the two horseshoes off a stock image I had found. Here again, within just a couple of days was another design I had completely forgotten about. Remember what you've done. Incident #3 The third incident happened yesterday. I have a filing cabinet in the corner of my office. I use it to file away receipts, insurance papers and whatever else you store in file cabinets. Yesterday I was filing away some investment reports when one of the sheets slipped back and fell behind the bottom drawer. I don’t know if you’ve ever tried to remove a drawer from a filing cabinet, but it’s not that easy to do. Especially when it’s full. But after tugging and grunting, I finally managed to get it free. As I retrieved the sheet of paper, I saw something else on the bottom of the cabinet—a book. As I picked up the book, a flood of memories came back to me. The book is titled Of Curds And Whey. And it’s a history of cheese factories from our area. Not real a page-turner, I know. But as I flipped through the first couple of pages and there it was. Copyright 2005. Cover and interior design by Mark Des Cotes. I spent the next 20 minutes or so flipping through that book, remembering the time I designed it. Once again, within the span of a few days, there was something from my past that I had completely forgotten I had done. Remember what you've done. These three incidents got me thinking. What else have I forgotten over the years? This leads me to dig out an old hard drive containing client files from 2010 and older. I spent time going down memory lane. I found logos, and websites and print jobs that I hadn’t thought about in years. Many for people or businesses who are no longer around. It actually made me a bit sad, wondering what else don’t I remember doing? I spent 15 years designing stuff at the print shop. And I don’t have a written record of what I did back then. How many great projects have I designed that are lost to memory? Thinking back, I wish I had kept a record of them. I know for websites, I used to keep a bookmark folder of all my client sites. Even if the site was gone, I kept the bookmark as a reminder. But for some reason, I haven’t added any bookmarks to it in a long time. I think I’m going to start again. But what about other work? How do I keep track, so I don’t forget all the amazing projects I work on? I really don’t have an answer. We used to print out and frame every logo we designed and hang them on the wall for everyone to see at the print shop. But once we ran out of room, we stopped adding new ones. I’m not going to do that here. But I would like to find a way to keep track so that 20 years from now, I can look back and see everything I’ve created. If you know of a good way to keep track of your work, I would love to know. Or better yet, leave a comment below for everyone to see. Take this as a warning. You are creating amazing things. Things that deserve to be remembered. What are you going to do so that 5, 10, 20 years from now, they don’t fade from your memory and are forgotten? Do something today so that you can remember what you’ve done.

Have you ever had to chase delinquent clients for money? The life of a home-based designer, a freelancer, is a precarious one. You spent a lot of time learning your craft. Whether you went to school or learned on your own, you invested a lot in yourself to get you to where you are today. Now clients hire you to design wonderful and functional things for them. You spend hours, if not days working on and perfecting each project until you and the client are satisfied. After doing all of that, you expect to be compensated accordingly. So you send your invoice to the client feeling good about your accomplishment. And then you wait and wait, and wait some more, but no payment is forthcoming. Has the client stiffed you? Have they simply forgotten to send your payment? Are they purposely delaying things? Did they even get your invoice, to begin with? These are all things that go through your mind when a client fails to pay your invoice within the allotted time. Luckily this is the exception to the norm. 99.99% of clients will pay you for your work. But it’s almost inevitable that at some point in your design career, you’ll have to deal with a delinquent client. In the 16 years I’ve been running my design business, there have only been three invoices I was unable to collect. The first was a local embroidery shop. It was in my first or second year of business, and the owner of the shop hired me to vectorize images for his embroidery machine. We had an agreement where he would send me images throughout the month, and I would keep a tally and invoice him at the end of each month. It was an easy and well-paying gig. Then one day, the owner called and asked me to hold off depositing his $300 cheque. He told me there was a mixup at the bank and needed to wait until the following week to deposit the cheque. He was a good client, so I thought nothing of it. The following week I called to see if It was OK for me to bring his cheque to the bank, and he informed me that he had declared bankruptcy. The cheque I had was no longer any good, and he would not be paying my last invoice. What could I do? He had declared bankruptcy, and I was out $300. The second time I was unable to collect on an invoice is a bit of a mystery. The client was a chef who owned a local restaurant. His 10-year-old son had died a few years prior, and he asked if I could photoshop his son’s head onto an image of a young boy in a chef outfit. He wanted to frame and display the photo in his restaurant. We agreed to a price of $100, and once done, I emailed him the digital file and an invoice. A few days later, he called to say I could drop by the restaurant any time, and he would write me a cheque. However, when I stopped by a couple of days later, the restaurant was closed. I tried several more times over the next couple of weeks, but it was never open. One day as I was driving by, I noticed someone inside, so I stopped and knocked on the door. The woman who answered told me the chef was her brother and he had disappeared a few weeks earlier and nobody has seen him since. They found his wallet and keys in his apartment, and the police were investigating. I saw the framed photo of the chef’s son on the wall, but there was no way I was going to ask his sister to pay the past due invoice. I never found out what happened to him. The third delinquent client was the owner of a paintball field my son frequented. While talking to the owner, I mentioned in passing that I was a graphic and web designer. He asked me if I would offer suggestions for his old, outdated website. I took a look and offered to build him a new one for $600. This was back around 2007-08 when I was charging low prices for websites. He agreed to the price, and I got to work. I transferred his domain to my registrar and moved his old website to my hosting server. A couple of weeks later, I presented him with a brand new website. He loved it, and everything seemed fine. But when it came time to pay, he kept delaying things and giving me excuses as to why he hadn’t sent the money yet. This went on for a few months to the point where I took down the website and told him I would put it back up once I received payment. I even threatened legal action if he didn’t pay my invoice. He called my bluff and told me to go ahead and take him to court. I mentioned this to my accountant, and he told me $600 wasn’t worth the time and effort to go after, and I was better to write it off. It was this third instance that convinced me to start using contracts for design projects. The point of telling you these three stories is to say some clients won't pay their bills for some reason or another. I was lucky that I only lost $1,000 between these three clients. And all three of them occurred within the first three years of my business. They taught me a lesson, and I’m happy to say that I’ve never failed to collect an invoice since then. But that doesn’t mean I haven’t spent time chasing down payments over the years. I hope you’re never in that situation. But in case you ever are, I want to share ways to get delinquent clients to pay. First, let me emphasize that different clients, especially larger ones, have their own internal payment policies. This doesn’t mean they are not paying, just that they have a longer than normal payment window they work in. When I did work for our local shopping mall, I learned to expect a 90 day wait until I received payment. My local municipal government has a 60-day payment policy. Some companies send out payments at the end of the month. So if you invoice them on the 25th, you’ll get your payment in five or six days. But if you invoice them on the 1st, you can expect to wait the full month for your money. These are not delinquent clients, just clients with longer than normal payment policies that you’ll have to learn to live with. But what if payment policies are not the issue? Protect yourself in advance. The best way to deal with delinquent clients is not to have delinquent clients to begin with. Lay out some groundwork to protect yourself from situations like these. Make sure you have every client sign a contract. Make sure your clients understand your payment schedule. Make it easy for clients to pay you by using an online payment portal. Whenever possible, get paid upfront. Don’t Assume Anything. When payment doesn’t arrive as expected, it’s easy to jump to the conclusion that the client is delaying payment for some reason. But until you know the situation, don’t assume anything. Just because you sent an invoice doesn’t mean your client received it. Even billing software that tracks when a client opens an invoice sometimes registers a false positive. It's also possible the client did receive your invoice but didn’t see it. Have you ever clicked on an email, realized it’s not the one you were looking for and clicked on another without giving it a second thought. That first email is now marked as "Read," even though you never looked at it. Maybe that's what happened with your client. Before jumping to conclusions, send a reminder message saying you just wanted to make sure they received your invoice. Confirm the recipient. If you’ve emailed the client and haven’t heard back, try picking up the phone and calling them. Don’t feel bad about checking up on a past due invoice. You never know. Maybe the person you emailed it to is on vacation or maternity leave and didn’t set up an out-of-office response. Or maybe your contact is no longer at the company, and nobody is checking their email. Any time you call a company about a past due invoice, always ask for accounts payable. This gets puts you in contact with the person in charge of sending out payments. Be understanding but firm when you explain the situation, and hopefully, it can all be handled right there. Decide if it’s worth pursuing. At some point in this process, you need to ask yourself if going after the money is worth the hassle. Yes, what you do is valuable, and you deserve to be compensated for your work. However, sometimes you could end up spending more time chasing the money than it’s worth. Figure out if the amount owed to you is worth pursuing. Offer a payment plan. If, for some reason, your client is hesitant or straight out tells you they are unable to pay. Before getting angry or threatening them, perhaps you can offer a payment plan. A client who wants to maintain a good relationship with you might agree to an option of paying by installment. This is a great way to build client loyalty. They’ll remember your understanding once they’re back on their feet. Offer a discount. Depending on the situation, you may want to offer a discount. If it sounds like the client is hesitating, you may want to offer them a deal if they pay their invoice immediately or within the next couple of days. A limited-time discount may entice a strapped-for-cash client to pay the bill now to save some money. It’s better to lose a little of what’s owed than risk losing all of it should the client not pay at all. Seek a legal solution. Before starting legal action, send a letter warning of legal action. This will inform the client you plan on seeking legal action without actually starting anything. Give them a deadline to submit payment and if it isn’t met, Follow through. Do not threaten legal action if you don’t plan on going through with it. Oftentimes the mere mention of legal action is enough for clients to find enough money to pay your invoice. When all else fails, your last resort is to seek a legal solution. Let me emphasize. Seeking a legal solution should only be used when nothing else has worked. Even offering a discount is preferable to taking a client to court. If nothing else worked and the amount owed isn’t too big, you can take the client to small-claims court. This will require you to take time away from your business, so weigh the option against the amount owed and decide if it’s worth it. If you are going after a larger sum, a letter from an attorney may be all you need. The thought of litigation is not something to take lightly, and most clients will want to avoid it when at all possible. Be careful of going after larger clients in this way. If they have an attorney on staff or retainer, they may be willing to battle your complaint. Communication is key. If you’re lucky, your situation won’t escalate to the point where lawyers get involved. Your best option is to communicate clearly with the client and work out a satisfactory solution for both of you. Don’t stress over it. If, for one reason or another, you never receive the payment owed to you. Try not to stress too much over it. Your time is better spent working with your paying clients and trying to land new ones than it is fretting over your loss. No matter what the sum is, it’s only money. You’ll make more of it. And one day, you’ll look back and realize it wasn’t as big a deal as you made it out to be. Get advice If you find yourself in an unfamiliar situation, don’t be afraid to ask for advice. Many people have been in similar situations before you, and they’ll be more than willing to offer their advice. Remember, clients, are rarely being underhanded or petty. Most of the time, they don’t pay your invoice because they simply forgot or hadn’t gotten around to it yet or perhaps they needed to delay payment for a very valid reason. It’s extremely rare to have to go to extremes to collect what’s owed you. But it’s nice to know the options are there should the need arise.

Do you pitch retainer agreements to your clients? In the Resourceful Designer Community Slack group, we have a channel called #Bragging-Rights. It’s a place where community members share their most recent wins. Things like Katie telling us her client approved the logo she asked us to critique a few weeks ago. Or Brian sharing the completion of a huge website project with an extremely tight deadline. Or Mike sharing yet another signed design proposal. Whether it’s landing a new client or having their design business showcased in a magazine, everyone in the Community is genuinely happy for the person sharing the good news. That’s what being part of a community is. But nothing seems to garner more congratulations than when someone says they’ve landed a new retainer client. We don’t even have to know the details. The fact that it’s a retainer client is huge and worth celebrating on its own. You see, having a client on retainer is considered the pinnacle of client acquisition. What is a retainer agreement? So what does having a client on retainer mean? It means guaranteed work. It means guaranteed income. It means a fixed schedule. And most importantly, it means better clients that you can create long-lasting relationships. A retainer means your client pays you in advance, regularly, in exchange for whatever work you outlined in the retainer agreement. You see. One of the drawbacks of being a freelance designer is the unpredictability of income. You don’t work a 9-5 at a set hourly rate. Nor are you working in a salaried position with a guaranteed income. There’s no predictable paycheck arriving on a fixed schedule. That’s one of the sacrifices we home-based designers make for the freedom of working for ourselves. But a retainer brings us closer to that predictable, guaranteed income. It creates a steady cash flow you can count on. This is great since you know how much money you are guaranteed every month, which helps with monthly expenses. Not only that. But a retainer helps provide both stability and consistency in your work instead of learning how to deal with new clients every project. It reduces the need to pitch and win new design projects constantly. On top of all that, Retainer agreements attract better clients and allow you to build a deeper relationship with them. Plus, clients treat designers they have on retainer with more respect and as an expert and professional. These clients understand the long-term benefit of working with you. They are not looking for the least expensive designer. No, they’re looking for someone who can consistently contribute to their business. They want an expert and are willing to invest in one. Another benefit of retainers is your schedule. In most cases, you know in advance how much work you will have from your retainer clients every month. This makes it much easier to plan your schedule. If you’re contracted to create a weekly blog post image and want to take a two-week vacation. You know in advance that you need to create three images the week before you leave. Knowing your schedule in advance allows you to manipulate it when needed. How does a retainer work? A retainer is a contract between you and a client that states the service or deliverable you will provide them regularly in exchange for how much. Most retainer agreements work monthly. A client pays you a fixed fee every month in exchange for what you provide to them. You can also have a yearly retainer payment where the client agrees to pay for the full year in advance. Or a lump-sum payment where the client pays you a certain amount, and you work it off or supply deliverables until the money runs out, at which time the agreement is ended or starts over. Retainer benefits to the client Why are retainer agreements appealing to clients? Oftentimes, retainers have built-in discounts that make them more appealing for the client. For example: If your rate is $100/hour, you might offer a retainer of $900 for 10 hours of work each month. Your client saves $100 each month, and you sacrifice $10/hour in exchange for the guarantee of payment. If you don’t charge by the hour, you can set up retainers for deliverables. For example, you agree to create four blog post images and 16 social media images every month for a fixed rate of, let’s say, $500 per month. The client can then budget $500 every month knowing you will deliver the images. It gives them peace of mind knowing it’s taken care of. How do you pitch a retainer to a client? The idea of pitching a retainer to a client can seem scary if you’re not used to it, especially if the client came to you with only one project in mind. The trick is to determine what value you can provide to the client beyond the project they brought to you. What service or deliverables can you provide them regularly that benefit their business? Some things to consider could include. Monthly newsletters Marketing campaigns Social media imagery or posts Blog post images The list is endless. Website maintenance plans are a form of retainer. You agree to update, backup, protect and upkeep the client's website for a fixed monthly fee. Web maintenance plans are a great form of a retainer and guaranteed income. For any retainer to work. The client needs to understand the value and be able to explain it to others within their organization. Get to know the client. Before you pitch a retainer to a client, you need to get to know them and their business and figure out how you can use your skills to advance their interests. Luckily, getting to know the client is part of any good project brief and discovery meeting. While you are prepping your project proposal, you should also be looking for ways to help the client beyond the project. Do they have a monthly newsletter? If so, is there any way you can help them with it? And if not, could they benefit from one? Are they active on social media? If so, who handles it for them? If it’s an employee, could you take that off their hands and allow the employee to be better spent their time on other aspects of the business? The more you understand about the client and their business, the easier it will be to figure out how a retainer agreement will benefit them and convincing them you’re the person to have it with. The retainer pitch Once you’ve figured out how you can help the client on an ongoing basis, it’s time to pitch your retainer idea. Some designers like to pitch the retainer idea as part of the project proposal. In comparison, some like to bring up the idea after pitching the project. There is no right or wrong way to do it. I prefer to do it at the beginning myself. I personally think it helps build some credibility by showing the client you’re not just in this for the one project, but you are willing to build a long-term relationship with them. This works especially well with website projects. You can show that you will understand the client and their needs by the end of the web project, allowing you to better support the website you build for them and provide some ongoing support to help them grow after the launch. Bringing up the retainer agreement at the end of the project also works since the client has had a chance to get to know you and see how you work and can see the value you can bring to their business. So there’s no right or wrong way as long as you do it. How to structure a retainer agreement The two most popular forms of retainer agreements are for deliverables or hours. A retainer agreement for deliverables means the client pays you a certain amount in exchange for a fixed number of deliverables, such as social media images. This allows you to bill for the value of the actual work you create, not your time. When using this method, it’s important to clarify a fee should the client require more than the allotted number of deliverables or what happens should the client not require the full amount that month. The second option is a retainer agreement for a fixed number of hours per month. When choosing this method, it’s important to determine what happens should you need to go over the allotted hours or what happens should you not use up the allotted hours. Are extra hours billed at a discounted rate or your standard rate? Are unused hours lost or rolled over to the next month? There is a third form of retainer that is not as popular. That’s for a client to pay a monthly fee for priority access to you. This puts you at their beck and call. Meaning they pay you to drop whatever you are doing and work on their project any time they need you. I don’t recommend this third option as it could jeopardize your relationships with other clients, especially if you end up missing a deadline because your retainer client needed you. A Retainer Agreement is a contract. A retainer agreement with a client is a contract of its own and should be signed separately from any project contract you enter into with the client. A retainer agreement contract needs to clearly define the work expected of you to prevent scope creep. It also needs to outline exactly what happens should extra work be needed or not enough work in a given month. The agreement also needs to outline what is not covered under the contract. If your retainer agreement states you provide social media images and the client asks you to design a brochure, for example. Is there a condition for additional work? Or does your agreement stipulate that additions work requires a new contract? The agreement should also stipulate timelines. If you agree to provide 16 social media posts per month, is that 4 per week or can you provide all 16 by the end of the month? Retainer Agreement Time Frame An essential part of your retainer contract is establishing a time period for the agreement. This can be anything you and your client agree upon 1-month, 6-months, 1 year, or more. Whatever timeframe you chose. Your contract should indicate when you can renegotiate or terminate the agreement. Perhaps you raise your rates every year. Or you realize the work is more involved than you expected and want more compensation. Or, you decide after a time that you no longer want to be doing this kind of work. Make sure you have it in your contract when you can renegotiate or get out of the agreement. Stipulating a payment schedule for the retainer agreement. The whole point of a retainer agreement is a guaranteed steady income. To accomplish this, you need to state a payment schedule. Will the client pay a lump sum upfront, monthly, quarterly? Or perhaps they pay a fixed price per delivery. For example, the client agrees to pay you a certain amount for every 10 blog images you create for them regardless of the time frame. Introduce retainer agreements to your design business. That’s retainer agreements. As I said at the start, they’re the pinnacle of client acquisition. Having several retainer clients can give you peace of mind, knowing you don’t have to spend as much time trying to acquire new clients. Instead, you work with a small handful of clients regularly as you build long-term relationships with them. It’s a win-win for both sides. One last thing to remember, Any time you enter into a retainer agreement with a client, there are three parties to consider. How does it affect you? How does it affect the client? And, how does it affect your other clients? Before you enter a long-term agreement with someone, make sure the work and time commitment won’t interfere with your existing clients and commitments. The next time a client approaches you with a new design project. Take some extra time to figure out how you can help them long term and pitch them on the idea of hiring you on retainer. You never know what will happen. Resource of the week Lambdatest Lambdatests offers Cross-browser compatibility testing tools. Perform live interactive cross-browser compatibility testing of websites and web apps on the latest mobile and desktop browsers, different operating systems and even differing resolutions. You can also test geolocation from over 27 different countries. These are not screenshots. Lambdatest lets you take control of whatever browser you want on whatever system you want. Their free plan offers 60 minutes of real-time browser testing per month. For unlimited testing, they offer a $15/month billed annually plan. No more guessing or calling your friend that has that specific Android phone and asking them to check a website for you. You can do it all from the comfort of your own chair with Lambdatest.

Do you suffer from Imposter Syndrome? I don’t know if it’s the pandemic, the stress of everything we’ve had to endure over the past year. But lately, I’ve seen more and more designers struggling with Imposter Syndrome. I’ve seen it in the Resourceful Designer Community. In Facebook groups. And just talking with people, I know in the design space. I don’t know what’s causing so many people in our profession to doubt themselves and their abilities. But if you’re one of them, let me tell you a little secret that may make you feel better. Although everyone feels Imposter Syndrome at one time or another. It’s most often felt by high achievers who have trouble celebrating their success, no matter how large or small. So if you suffer from Imposter Syndrome, there’s a good chance you’re a high achiever. That’s a good thing and something that should make you feel a bit better. In case you are unfamiliar with the term Imposter Syndrome, it refers to an internal experience of believing that you are not as competent as others perceive you to be. In other words, you don’t think you’re as good as other people think you are. Imposter Syndrome An internal experience of believing that you are not as competent as others perceive you to be I suffer from Imposter Syndrome when it comes to illustrations. If you’re a long-time follower of Resourceful Designer, you’ve heard me on several occasions say that I am not an illustrator. And yet, the truth is, I can draw. I’ve been drawing my whole life. Maybe not regularly; I haven’t honed my skills, but it’s not like I’ve never doodled before with some degree of success. And I’ve had many people over the years tell me I’m good at it. But in my mind, I’m not. I look at what others like Andrew or Kat, or Krista from the Resourceful Designer Community can do, and my skills pale compared to theirs. In my mind, the only reason people tell me I’m good at illustrating is that they don’t want to make me feel bad by telling me the truth. That’s Imposter Syndrome. And you know what? In this case, it’s ok. It’s ok because I’ve never wanted to be an illustrator. So if I don’t think I’m good enough, so be it. I’m ok with that. But that’s not the issue I’ve seen lately among fellow designers. Imposter Syndrome becomes serious when it involves what you are trying to do to earn a living. What I’m seeing is a lot are people with the skills, talent and knowledge to do something well but who feel they are not good enough to be compensated for what they’re offering. People who are competent web designers but don’t think they’re good enough to charge $5,000 or $10,000 or even $50,000 for a website. Or people who are talented logo designers who have never charged more than a couple of hundred dollars for a logo project. That’s Imposter Syndrome. These people have this idea in their head that if they charge that much, others will think they’re a fraud, and they’ll be exposed. These people are afraid to approach clients they really want to work with because they don’t think they’re good enough to work with them. Is that how you feel? Are you unable to internalize your success because you’re afraid of being outed as an unqualified fraud? Let me tell you something. You are not alone. In fact, everyone battles imposter syndrome at one point or another—even those who seem to have it all. Actors Tena Fey, Emma Watson and Tom Hanks have all said in interviews that no matter how well they do, they always feel inadequate and that at any moment, someone’s going to find out they are not good actors and don’t deserve the success they’ve achieved. Best-selling author John Green, who’s won several literary awards and whose books have been turned into major motion pictures, says he feels like a fraud all the time. He’s said that he doesn’t feel like he knows how to write a novel and doesn’t think he ever will. He finds pleasure in the process of writing, but he thinks everything he writes sucks. If talented, successful people such as this suffer from imposter syndrome, what chance do you have? The truth is, you have as much chance as them and as everyone else. To overcome that feeling, you have to realize that everything you’ve done in your life so far, every achievement you’ve achieved, no matter how small, was something you were not qualified to do before you actually did it. You weren’t able to walk - until you did. You weren’t able to ride a bike - until you did. You weren’t able to use the software you use daily - until you did. You weren’t able to complete a design job for a client - until you did. You are the person you are today because you’ve successfully achieved thousands, if not millions, of things you were previously not able to do. That’s life. It’s how we grow. It’s how we mature. And that means that everything that you don’t think you’re qualified for right now is just something you haven’t achieved yet. I want to share something with you, and I wish I could remember where I first heard it to give credit where credit is due. But I heard this many years ago, and it changed the way I look at life. Somewhere, right now, there are people who are less skilled, less talented and less knowledgable than you are, doing the exact thing that you don’t feel you’re qualified for. Think about that. Regardless of your abilities, there are designers out there who are not as good as you, who are succeeding at the thing you want to be doing. When I first heard that statement, it changed the way I look at life. It helped me breakthrough my inhibitions and become the person I am today. I no longer look at obstacles as something I’m not good enough for. I look at them simply as things I have not achieved yet. That mentality has helped me grow and achieve things I once thought impossible. I faced Imposter Syndrome before starting the Resourceful Designer podcast. I thought, “who am I to be talking to you about running a design business? Many other designers are much more successful than I am.” But I pushed through anyway and launched this show. And even though I know I’m not the most qualified person to instruct you; I still have something to share. And the thousands of people who listen to each podcast episode must think so as well, or they wouldn’t keep listening. And neither would you. You don’t have to be the best at something to overcome Imposter Syndrome. It just means you have to be willing to try. There is no such thing as perfections. What there is, is good enough. Nobody can ask any more of you than that. If you can design a $200 logo, there’s no reason why you can’t design a $2,000 logo. If you can design a $1,000 website, there’s no reason why you can’t design a $10,000 website. It’s not because you are not qualified. It’s simply that you haven’t done it yet. Work, just like life, should be a challenge. You need to reach if you want to get anywhere. Because you too can succeed. And you know that’s true, because of all the less qualified people than you who are doing just that. Succeeding. Don’t let them show you up. And you know what? If you try something, and you fail. Chalk it up to a learning experience and then try again. You’re only human, after all. Remember, feeling incompetent isn’t the same thing as being incompetent, and I know you’re not the latter because if you were, you wouldn’t be reading this right now. If you’re feeling Imposter Syndrome. Find someone to talk it out with. Sometimes, all it takes to overcome Imposter Syndrome is to talk it through with others. Especially people who understand you. That’s where places like the Resourceful Designer Community are great. We’ve all been there and know how it feels, and we’re more than happy to guide you through it. In case you are suffering from Imposter Syndrome right now and what I’ve said so far hasn’t helped you, I want to share something from Valerie Young, an internationally recognized expert on imposter syndrome. As Valerie puts it in her TED Talk. The only difference between people who feel Imposter Syndrome and those who don’t is that the same situations that trigger imposter feelings in some trigger different thoughts in others. That’s it. That’s the only difference. So The only way to stop feeling like an imposter is to stop thinking like an imposter. For example, someone who suffers from Imposter Syndrome might think they are not as good as the others in their group and be afraid they’ll be discovered as a fraud. Whereas those who don’t suffer from imposter Syndrome know that even if they are not as good as the others in their group. That’s OK. They can’t be the best at everything, after all. Valerie has literally written the book on Imposter Syndrome. I highly encourage you to watch Valerie’s TED Talk. It’s only 6 minutes long and well worth the time. And here's a link to Valerie's 10 steps to overcome Imposter Syndrome, which you might find interesting to read. But if you take one thing from this today, I hope it’s what I shared with you before. The statement that made such an impact on my own life. Somewhere, right now, there are people who are less skilled, less talented and less knowledgable than you are, doing the exact thing that you don’t feel you’re qualified for. So get out there, and do it.

Their competition might not be who they think it is. Have you ever heard the term “The Curse Of Knowledge?” According to Wikipedia, The Curse Of Knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. Curse Of Knowledge: A cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. You see this a lot with instructors. The instructor is so familiar with a subject that they forget the person or people they are instructing don’t have the same background and therefore might not understand their teaching them. Like a web designer giving a presentation to a group of fellow web designers and falsely assuming they all know CSS. Where in fact, some of the web designers may use Wix, Squarespace, GoDaddy Web Builder or Webflow. Platforms where knowledge of CSS is not necessary. Why am I talking about the Curse of Knowledge? It’s because, as graphic and web designers, we sometimes take for granted that our clients know what we know. Especially when it comes to identifying the competition. But let me tell you. Many, if not the majority of clients, don’t have the background and knowledge that we do and therefore fail in their competition identification. Case in point. I'm a member of a grant approval panel for my local Business Enterprise Centre. Every year, our BEC receives government funding and hands out grants to help new businesses start and get off the ground. The grant process requires each applicant to have a business plan, a three-year financial forecast, and a presentation to the grant approval panel saying why they believe they should receive a grant. Over the past couple of years, I’ve seen dozens of these presentations. For my part, I read every applicant's business plan and follow up their presentation with questions to ascertain their merit regarding the grant. Part of their business plan requires a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Under the Threats part of the SWOT analysis, each applicant identifies their competition. After sitting through dozens of these grant presentations, I've learned that most startups don’t know who their competition is. Some do a good job, but on average, the bulk of them don't realize who they are competing with. Most of them don’t realize that every business has two types of competition. Direct Competition. Meaning those who sell or provide the same or very similar product or service that they do. And Indirect Competition. Those who might not sell or provide a similar product or service but are still competing for the same target market. It’s this second one where almost all of them fall short. That’s why I brought up the curse of knowledge earlier. I’ve been in the design field long enough, and I’ve dealt with enough clients over the years that it’s become second nature for me to not just think of direct competitors but the indirect ones as well. Let me give you an example. One of the presentations I sat through was for a couple who were in the process of opening up an escape room business. If you don’t know what an escape room is, it’s an entertainment venue where you and a group of friends are locked in a room or group of rooms and have a deadline to figure out puzzles to get out. So you’re up against the clock as you all work together to decipher the clues you find in your surroundings. If you’ve never tried an escape room before, you should really give it a shot. They’re a lot of fun. Anyway. This couple was in the process of starting an escape room business. They leased a building, and construction had begun. They applied for the grant to help offset the cost of building supplies. I noticed something while reading their business plan and hopped they would clarify it during their presentation. But instead, they excitedly said they were sure they were going to succeed because escape rooms are becoming more and more popular AND they have no local competition. The closest escape room is over 100 km away. They stressed this point. After their presentation, I called them out. I pointed out their direct competition being over 100 km away. But then I asked about their indirect competition. The response I got was, “what do you mean?” I asked if they had conducted any analysis on their local indirect competition, such as the local movie cinemas or the theatres where they put on plays. I asked about the dance clubs, the bars with live entertainment, the local miniature golf course, etc. They looked at me confused and said, “We’re not competing with them.” I asked the applicants how they can think they are not competing with them? They're starting an entertainment business. It offers a fun outing for groups of people that lasts 1-2 hours. So does every other venue I mentioned. When a group of friends figure out what to do on Friday night, they better believe they're competing with all of those other places and many more for that group's attention. One person in the group might want to see a movie. Another might want to spend time outside at the mini-golf. Another might suggest they go to a club that offers a live band. The couple opening the escape room business didn't realize they were competing with every option that might prevent someone from choosing their escape room for their fun. And that was just one of the grant applicants. A massage therapist failed to see she was competing against not only fellow massage therapists but also chiropractors, acupuncturists, and physiotherapists. Not to mention electric neck or back massagers you can buy at various stores. The one that really got me was the craft brewer who thought his only competition was other craft brewers. He completely failed to realize that he’s making beer, and therefore he’s competing with all the big beer labels as well. As a designer, a problem solver as we like to call ourselves, our job is to not only design amazing things for our clients. But to also help them identify their shortcomings. And that means making sure your client understands not only who their direct competition is, but even more importantly, who their indirect competition is. You’re not just designing marketing material in the hopes that someone will pick your client’s escape room over another escape room. You’re designing marketing material trying to persuade people to chose your client’s escape room over any and every other entertainment they could choose. The same principle applies to identifying target markets. There are direct target markets, and there are indirect target markets. Some clients don’t know who they are targetting. Several years ago, I designed a logo for a client starting a science kit subscription box for kids ages 5-12. Each monthly box would contain fun science facts and a couple of experiments the kids could do around the house. When I received the written copy for their brochure and website, I immediately questioned the material. When I asked the client who they were trying to target, they told me their target market is young boys and girls ages 5-12 who enjoy doing things like learning about bugs or digging through dirt. The client completely missed the point. I explained that their box might be geared to 5-12 year-olds, but their actual target market was the parents who would subscribe for their kids, not the kids themselves. The wording they had provided me was written for the kids and not the parents. There was also a secondary target market they could target in grandparents and aunts and uncles who may want to send a monthly subscription box as a gift to the young ones in their lives. This client had failed to identify their actual target market through all their research, just like my previous examples had failed to identify their competition. What I’m trying to say is don’t become a victim of the curse of knowledge. Don’t assume your clients have done their homework and identified their competition. Or their proper target market, for that matter. A few years ago, I thought only a small percentage of new businesses got it wrong. But my time sitting through dozens of grant presentations has taught me that what I take for granted is not something most people think about. I’d estimate less than 40% of the businesses I saw truly understood who they were competing with. Take it upon yourself to educate your clients. It will show them your value, and they’ll appreciate you all the more for it. Help them in identifying the competition. Resource of the week Gravity Forms I’ve been using Gravity Forms for several years, and I love it. It’s the easiest, most trusted tool for creating advanced forms on your WordPress website. Packed full of time-saving tools and features, Gravity Forms is more than just a form creation tool; it’s a form management platform. Build and publish simple or complex WordPress forms in minutes. No coding or guesswork required. Simply choose your desired fields, configure your options and embed the form on your website. It’s that easy. And with so many built-in integrations with some of the most popular partners on the internet, Gravity Forms makes it extremely easy to connect your website to platforms such as PayPal, MailChimp, Dropbox, Freshbooks and so many more. I install Gravity Forms on every single website I build. What else can I say?

It's OK to have one of those days. Wednesday this past week started like any other day. I got up around 7:45 to see my wife off to work, then went to the kitchen to feed our cat and dog before going to the living room and turning on the TV. I fast-forwarded through SportsCentre, which I record every day at 4 am. I watch the hockey and soccer highlights and then usually skip through most of the other sports. Once done with SportsCentre, I switched on a Canadian morning news show called Your Morning. As a designer, the show's logo drives me crazy, but I like the hosts, and they usually cover some interesting topics. It’s been part of my morning routine for years. This takes me to 9 am when I normally start my day. But on Wednesday, when Your Morning wrapped up, instead of turning off the TV, I sat there as Live with Kelly and Ryan started. I don't usually watch this show, but I decided to sit through their opening dialogue. After 20 minutes of this, I realized why I rarely watch the show and turned it off. I made my way to my office, which is only 10 steps away from where I was and sat down to begin my day. I had an issue with a website the day before and had sent an email to the support team at SiteGround to see if they had any ideas. I normally don’t look at my email first thing in the morning, preferring to wait until noon to read through them. But I checked it on Wednesday morning and found the anticipated reply email from Siteground waiting for me with the info I had been hoping for. I made the necessary adjustments to the website and then sent an email to my client saying the problem was fixed. With that out of the way, it was time to look at my To-Do list. I had seven things on my list, Design podcast cover artworks for client A. Design podcast cover artworks for client B. Start a new website for client C. Finish website for Client D. Create social media header images for Client E. Perform a podcast brand audit for Client F Read and reply to an RFP (Request For Proposal.) None of them had a pressing deadline, and none seemed very appealing at the time. I couldn’t decide which one to tackle first. Instead, I decided to have a shower. 45 minutes later (I lost track of time standing under the showerhead,) I was back at my computer. I saw my email program was still open and decided what the heck, and went through my inbox, which killed about 30 minutes and brought me to 11:30 am. Looking again at my to-do list, there was nothing there that would only take the 30 minutes I had until lunch. Let me interject here. I’ve been doing IF, Intermittent Fasting for the past couple of years. It’s a way of managing my weight without actually dieting. The way I do it is to only eat between the hours of 12 noon and 6 pm. I can eat anything I want, within reason, of course, as long as it falls within that window of time. From 6 pm until noon the next day, all I have is water. That means that by noon each day, I’m hungry. And the idea of starting a new project 30 minutes before my eating window opened was not very appealing to me. So instead, I decided to go for a walk. We’ve had an unusually mild week this past week, and I decided to take advantage of the nice weather and get some exercise. I walked around the block, a 2.5 KM loop or 1.55 miles for you Americans, before arriving back home in time for lunch. During lunch, I turned on the TV again and switched to Netflix. I’ve been watching Suits lately and am really enjoying it. I was halfway through season 2, so I put on an episode while I ate. This episode had a guest character that I recognized but couldn’t remember where I had seen before. You know how it is. You know the person but can't place them. It keeps nagging at you. So when the episode was over, and I went back to my office, I opened up the trusty IMDB and looked up that episode instead of getting to work. The actor was Scott Grimes, and the show I recognized him from was The Orville, where he plays ship pilot Gordon. That was one nagging thing satisfied. But now I was wondering when The Orville would return. So I searched for that. I couldn’t find any definitive answer as to when The Orville will return, but in my search, a couple of the websites I visited had sidebar mentions of the new Disney plus show WandaVision, which I had watched the first 4 episodes on the weekend. The links were talking about all the Marvel Easter eggs in the series. Curiosity peaked, I clicked through to a YouTube video that went over episode one. Now I’m not going to go over all the videos I ended up watching, but needless to say, YouTube is a rabbit trail, and I was there for much longer than I planned on. Luckily, I had set myself a 10-minute reminder for a video chat I had scheduled at 2 pm with a new podcast artwork client. After refilling my water bottle, I set up my equipment and launched Zoom. The guy showed up right on time, which was nice. Plenty of them schedule a meeting and then show up several minutes late. Anyway. These meetings normally last between 15-20 minutes, where we discuss things about the podcast they’re starting. Things such as what their topic will be? What makes them qualified to talk on this topic? What is the purpose of starting a podcast? Who is it for? What format are they going to do (Solo, interview, mixed)? And so on. As I said, these meetings normally last between 15-20 minutes, but this guy seemed very eager but also very naive to all things podcasting. So I started asking him questions that had nothing to do with the artwork he was hiring me to design. We ended up talking for 45 minutes before ending the call. It was now 2:45 pm, and I decided it was time for a snack. I stuck my AirPods in my ears, started up a podcast and when to the kitchen to find something to stuff my face with. I chose a 30-minute podcast and decided to finish it before getting back to work. When I finally did, the first thing I did was open up Facebook and check in on the Resourceful Designer group. I read through the various posts, leaving comments whenever I deemed them. Then I checked a few other groups I belong to before saying enough is enough and shut it down. Then it was back to checking my email and replying to a few. Then checking in on the Resourceful Designer Community on Slack. Right around this time, Andrew, one of the members, asked an innocent question. "How many browser tabs do you have open right now?" Of course, I had to check. The answer was 51. I then decided to go through them all and see what I could do to lower that number. I read several articles I had been saving so I could close the tabs. I made bookmarks for a few of them and saved a few to Evernote for later review. I managed to get it down to 37 open tabs before I heard the garage door open, indicating my wife was home and it was time for me to end my workday. My to-do list still had seven unscratched items on it. Why did I tell you all of this? I shared this story to tell you that it’s ok. It’s your business, your entitled to do what you want with your time. I didn’t realize it at the time. But when I left the TV on that morning, instead of turning it off at 9 am like I normally do. It was an indication that I was not in a creative mood. The projects on my to-do list, projects I’m very enthusiastic about, I might add, didn’t appeal to me that day. I didn’t feel like working, and that’s OK. Creativity is not something you can turn on or off at set times. If I was under a deadline, could I have created something for my clients in the state I was in? Absolutely. I’ve been under that crunch before and have always come through. But knowing that none of the items on that list were pressing gave me the freedom to say, nope, not today. I’m just not feeling it. And that’s OK. Looking back at that day, I managed to solve a client's web issue first thing in the morning. I build a great foundation for a client relationship by turning a 15-minute artwork meeting into a 45-minute strategy session. And I managed to catch up and read several articles I had wanted to get to. So the day was not a total loss. Did I do any of the to-do items I had planned for the day? No. But once again, that’s ok. It’s your business. You’re entitled. Don’t feel guilty when you have one of those days. We all do from time to time. Just don’t make a habit of it. If you start feeling this way more often than naught, it might be a good idea to seek help. It may be a sign of mental health issues. And that’s not something you want to brush under the rug. The stigma of mental health has come a long way in the past decade. There’s no shame in asking for help. But if it’s something that happens once in a blue moon, don’t worry about it. As I said, it’s your business. You’re entitled. Take a day to sack off, and then double down and get back to work the next day. You deserve it. In case you’re wondering, today is Friday. Two days after this happened. And I’m happy to say all seven items on that list have been scratched off. I obviously haven’t finished the new website in two days, but my list only said to start it, which I now have. Even the most disciplined of us are entitled to a personal slack off day from time to time, including you.

Where would you spend your extra money? In the Resourceful Designer Community, we recently discussed the question, "what would you do if you had extra money to invest in yourself and your business?" There were many great ideas on how to use the extra money and, just as importantly, how not to use it. It was such a great conversation that I thought I would share my thoughts here on Resourceful Designer. Before I go any further, I must state that I am not a financial planner or financial advisor, nor do I play one on TV. In fact, I have absolutely no expertise when it comes to this stuff. As far as I know, experts who see this may tell you what I'm saying is completely the wrong approach. These are my thoughts on what I would do if I had extra money to invest in myself or my business. So here goes. Imagine you had extra money sitting around. Anywhere from a few hundred dollars to several thousand. I know, it’s a nice thought. But you never know. Maybe you had a favourable tax return. Or you inherit a sum of money. Maybe you won a cash prize in some lottery or draw. Perhaps you had an outstanding quarter and have money left over once all your monthly bills and expenses are paid off. Whatever the reason, you have extra money and try to figure something practical to do with it other than blowing it on a vacation or other luxury. No, you want to use that money as an investment of some sort. But what? This is the order of preference for how I would invest the money. Investing in your future. I believe the most important thing any business owner can do is invest in their future. That future could mean next year, or it could mean retirement in many years. The idea is to use the money to help you down the road. As a solopreneur, your income relies on your ability to work. In most cases, if you are unable to work, you don’t make any money. That’s why I believe padding your future is one of the most important investments you can make. This may mean putting money into a savings account to act as a three to six-month buffer in case things get tough and business slows down. Work in our field is never guaranteed, and even the best of us experiences lulls from time to time. This buffer can help tide you over and help cover your expenses until work picks up again. Or maybe an accident or illness will force you to take a medical leave. Having a buffer to get you through that period may mean the difference between staying afloat and being forced to close your business. And then there’s retirement to think of. Saving for retirement is something you should start doing as soon as possible, especially if you want to continue living the good life in your later years. The longer you wait, the harder it will be to save up. I don’t know about you, but as a creative person, it’s hard to think I’ll ever retire. I believe I will be creating and designing things until the day I die. But the fact is, one day I may not want to spend 8-10 hours a day in front of my computer anymore. And that means less money will be coming in. Not to mention that even though designers are like a good wine, we get better with age; some people may not want to hire a 65-year-old to design the brand for their hip new startup. These two reasons alone. For short absences such as dips in work or medical leave and retirement are why I believe investing in your future is the first thing you should do with your money. I know it’s hard when you have bills and debts to pay. But even a few dollars here and there will add up over time. If you do come into some extra money, this is where I suggest you invest it. In your future. Investing in your present. Next on my list is investing in your present. Investing in your present means putting money to use towards immediate self-improvement. Learn a new skill. Invest in is things such as tutorials, courses and programs to learn new skills or improve your existing skills. These may be design-related, or they may be business-related. There are many great places to learn new skills, such as Udemy Skillshare LinkedIn Learning Creative Live Let's say you design Wix websites and have had to turn down several clients because they wanted a WordPress site. You may put your extra money to good use by learning WordPress and expanding your service offerings. Or you may want to take a course or webinar on growing your business through social media. Or learn more about SEO or Google Analytics. The possibilities are endless when it comes to learning new things. Not only can you learn something to grow your business, but you may learn a skill you can offer to your clients to make more money. Invest in yourself by reading books. Invest in business and self-improvement books that will help you grow. I prefer listening to self-improvement audiobooks. I just recently finished listening to The War of Art by Steven Pressfield and next up I have Mark Manson’s The Subtle Art of Not Giving A F*ck. But if you don’t have time to sit and read a book. Audiobooks are a great way to still learn from the experts while out and about. If you’ve never tried an audiobook, you can get one free book of your choice when you sign up for a trial Audible account. If you decide it’s not for you, cancel without paying anything, and they let you keep the free book you downloaded. Join Networks. Join networking groups or communities such as the Resourceful Designer Community to grow as a designer and business person. Or join a group such as Toastmasters who can help you fine-tune your presentation style when pitching to clients. If you have extra money, after you’ve invested in your future, that is, I suggest using it to improve your current situation. The little bit you spend now can bring exponential growth for you and your business. Your future self will thank you for it. Side note: I know I just said you should invest extra money in tutorials and courses and such. But don’t go looking for things to learn just because you have money to spend. It’s never a good idea to spend money on courses and such just for the sake of learning something. Only invest in things you want or need to know. Otherwise, invest the money in your future instead, as I mentioned earlier. If you’re unsure if it’s important enough to learn now, go back and listen to episode 8 and episode 94 of the podcast. In both of those episodes, I talked about Just In Time Learning which plays right into what I’m talking about today. Investing in your business. The final category on my list is investing in your business. This means putting your extra money to use by improving the infrastructure that helps you perform your job. Update your computer and equipment. Purchase software and design resources. Update your brand Update your website and marketing materials. Update your working environment However, just like with investing in your present, there’s no point in spending money on a new computer or equipment unless you actually need it. You are better off saving the money for when you do. Invest in growth. There are more ways you can invest in your business. Use the extra money to hire outside help, such as photographers, copywriters, developers, etc., to help with your own promotional materials. Hire a virtual assistant to help you with certain tasks and activities. I speak from experience that hiring my VA is one of the best investments I’ve made for my business. If you haven’t done so already, use the extra money to register a trademark for your business name and visual assets. It’s always good to protect yourself. And finally, Spend the money on growing your business through marketing, advertising, sponsorships and networking. Remember, the more people who know about your business, the faster you will grow. When in-person conferences were cancelled in 2020 due to COVID, many of them went the virtual route. I took the money I would have spent on travel, hotel and expenses to attend PodFest Multimedia Expo and instead invested that money to become a sponsor for their online event. That opportunity put my brand, Podcast Branding, in front of thousands of people in my niche and helped boost my business in ways that attending the conference in person could have never done. So after you’ve invested in your future and your present, it’s a good idea to invest in your business. Bonus Here’s a bonus afterthought. If you’re satisfied that you’ve covered the three categories above, you can always use the extra money to thank your clients. Sending a gift basket or special gift to a client, or even sending a client something as simple as a coupon for a free pizza, can go a long way to strengthen your relationship. Imagine creating a new logo for a client and then sending them a glass mug with their new logo etched on the side?  That sort of thing can go a long way. You can never go wrong when you invest in your client relationships. As I said at the start, I'm not a financial expert. However, I believe you can't go wrong if you use any extra money you have to invest in your future, your present and your business. It's how you grow. Where would you spend any extra money? Let me know by leaving a comment for this episode. Tip of the week Refine search results by excluding unwanted domains If you're searching for something on Google or other search engines and are tire of unwanted results such as Pinterest pins or YouTube videos showing up, you can refine your search by adding "-Pinterest" or "-YouTube" to the end of it. Doing so tells the search engine to not display any search results pertaining to those platforms. Give it a try.

If you change the way you think, you'll win more clients. Not long after I went full-time with my design business, I met with a fellow local designer for lunch. I was somewhere between six months to a year into my entrepreneurial journey, and my business was growing fast. My clientele was increasing, and most people who contacted me ended up hiring me as their designer. Fifteen years later and I still win more clients than I lose. The guy I had lunch with was a very talented designer. I knew him through the print shop where I worked before going out on my own. He would bring in projects to be printed for his clients, and his work was always beautiful. He started his design business several years before I began mine. And when I was at the print shop, I thought he was living the dream. He doesn't know this, but he was an inspiration in helping me make the leap to solopreneurship. During our lunch, he mentioned how much he was struggling. He was finding it harder and harder to win over new clients. He said that no matter how hard he tried to convince clients to work with him. Only a small percentage ever did. In fact, I learned during that conversation that several of my clients had contacted him before eventually hiring me. I didn't tell him that. What I also learned, which is the focus of this post, is that he and I had two completely different approaches to acquiring new clients. Where he was trying very hard to win each new client. I, on the other hand, was trying not to lose them. When you consider those two concepts, you'll realize that my way is much easier. Let me ask you this. Which is easier. Acquiring $100 or holding onto the $100 you already have? I think you'll agree that it's much easier to hold onto $100 than it is to acquire $100. That's the mentality I take when dealing with new clients. And that's what made me different from that other designer. Where he was doing his best to win each new client. I was doing my best not to lose them. Because in my mind, I had already won them the moment they contacted me. Let me tell you a secret. Are you ready? Clients don't enjoy looking for a designer. In fact, they would much rather be doing countless other things instead. So when a client emails, calls or meets you in person, they are hoping you are the right person for the job. They want you to be the solution to their problem. Think about that. No client will ever contact you, hoping you're not a good fit for them. None of them are saying, "I'm going to contact so and so designer about this project. I really hope they're the wrong person and waste my time." No, every client who contacts you wants you to be the last designer they contact. When you take that concept into consideration, it means you are starting off every new contact with a client in the position that the job is already yours. Your position from that point forward is not to convince them to hire you. But to convince them, there's no need to look for anyone else. And that completely changes the way you communicate with the client. Does that make sense? Let me repeat it. You are not trying to convince the client to hire you. You are trying to convince the client they've made the right choice in contacting you. This is how I've started every new client relationship since I started my business. As soon as the client and I introduce ourselves, we are working together until one says otherwise. If you approach each new contact with that in mind, you'll find yourself winning more clients than you lose. How does this work in practice? It's simple. You have to have the mindset that every time you speak with a potential client, you are working with them. From the moment the conversation starts, you are working together until you or they decide otherwise. Here are some pointers. Always speak to the client as if you are already working together. "I understand your situation. Here's how we'll tackle it." "We'll look at what your competition is doing and figure out a way for you to stand out." "The new brand we'll create will be a strong foundation for you in your market." Do you see the way I've structured those sentences? I'm not saying, "if you hire me, we'll look at your competition." or "I would love to create a new brand for you." No. I talk to the client as if they've already made the decision to hire me. "This is what we'll do." "I'm going to do this for you." After all, as I said earlier, the client is hoping you're a good fit for them before they even contact you. So show them they were right. When it comes to conversing with the client, you must take the initiative by leading the conversation. This proves to them that you know what you are doing. Clients want a designer who shows initiative. Someone who can take the lead. Someone who can work independently and get the job done. Clients have enough on their plates. They don't want to dictate or micromanage what you do. That's why they're looking for an expert to handle their project. Now we all know those people who do try to micromanage or dictate things. My experience shows that once you take the initiative and prove you know what you're doing, most of them will be happy to hand you the reins and back off. Anyone who doesn't isn't worth working with. When talking to the client: Listen attentively to what they are saying. This shows you care. Ask pertinent questions. This shows you're interested. Show you understand the situation. This shows you're knowledgeable. Show your willingness to help them. This proves you're a professional. Try to identify their pain points, their problems as early as possible. This shows you're an expert. Offer solutions. This shows you are confident with their project. If you can do all of this, there's little chance the client will look elsewhere. Create a sense of urgency. Whenever possible, create a sense of urgency for the project. The more urgent the project is, the less time the client wants to spend finding a designer and the higher the chance they hire you. Plus, if you can show them you're on top of things, they'll trust you even more. Ask the client if they have a deadline. Then backtrack from their deadline to now. If a client needs a package design for their new product that launches in 60 days, work backwards. Two preferably three weeks at the printer. One week for prototyping. Two weeks to develop concepts and get the designs approved. Add one week as a buffer in case of emergencies. That's seven weeks total. Since the deadline is 60 days (eight weeks), you must start the project within the next seven days to meet the deadline. Showing this sort of initiative and expertise proves to the client they made the right choice. Of course, you can't do this with every project. But the more you exhibit a confident "take charge" attitude. The more the client will appreciate you. Set Expectations Another way to ensure the client they're making the right choice in hiring you is by setting expectations from the start. Let the client know how often you will be updating them on your progress. How will you be communicating with them? Will it be via weekly phone calls, emailed progress reports, a client portal using a CMS, or what? Clients don't like to be kept in the dark. So if you show them from the start how interacting with you will be, they'll have more confidence in you. Explain what the whole process looks like. Explain each stage from research, concept and designing, right through to final approval and production if needed. Remember, a client contacts you because they are hoping you are the right person for the job. Don't give them a reason to think otherwise, and 9 times out of 10, the project is yours. All of this to say, your attitude plays a massive role in whether or not a client decides to hire you. The client wants you to be the right person for the job. They don't want to be forced to contact someone else. They want their project off their plate and in the hands of an expert, like you, who will see it through. Keep all of this in mind and stop trying to convince the client you're the person they should hire. Instead, start showing the client they made the right choice by contacting you, and there's no reason for them to look elsewhere. Stop trying to convince them to hire you. That's how you win more clients. Resource of the week Google Advance Search This is a simple little trick that has helped me out of a jam many times over the years. If you find yourself in need of a certain company's logo and don't want to jump through hoops trying to get it. Use this trick. In the Google Search Bar type “site:companywebsite.com” followed by “filetype:pdf”. What this does is return search results displaying all PDF files at that particular domain. Open the PDFs one at a time until you find one with a good-looking logo (you can usually tell by zooming in). Download the PDF and open it in a program such as Adobe Illustrator. If you're lucky you will have a perfect vector logo you can use. You can also accomplish this by visiting Google's Advance Search page, but I find simply typing the parameters into the regular search bar is much faster.

Without these skills, your design business will struggle. It sounds so easy. You’re good at designing, so why not start freelancing or start your own design business? For the record, my definition of a freelancer is someone who does design work on the side while working another job in or possibly not in the design space. If you design things for clients on your own, and it’s your only source of income, meaning you don’t have an employer elsewhere, you are not freelancing; you are running a design business. But regardless of whether you call yourself a freelancer or a design business owner. Working for yourself requires a different skill set than simply being a good designer. You could have the most amazing portfolio of design work. You could be a wiz in Photoshop or Illustrator or InDesign, or maybe WordPress, Webflow or whatever tool you use. It doesn’t matter what skills you have as a designer. If you want your business to succeed, you have to run it like a business. And to do that, you need business skills. There are numerous business skills that will help you get ahead. Most of them, such as file management, you can learn along the way. However, there are five essential skills you need to succeed. Skills that the most successful designers use, be it freelancer or owner of a design business. They know the importance of these skills, and they know the success or failure of their business depends on their ability to master them. If you don’t possess these skills, you need to develop them ASAP if you want to ensure your endeavour's success. So what are these all-important skills I’m talking about? Communication skills. Building Relationships. Thinking Strategically. Time Management skills. Money Management skills. 1 Communication Without good communications skills, your business is doomed to failure. The ability to communicate properly is one of the most important skills you can have as a business owner. Every client you talk to, every design proposal you write, every pitch or presentation you make will succeed or fail based on your communication skills. Not only are good communication skills required to articulate and understand ideas. But clear communication can also save you and the client time and money. The better you are at communicating, the more comfortable clients will be working with you. The better you are at communicating, the more professional you will appear to people. The better you are at communicating, the easier it will be to build and foster relationships with your client. Plus, good communication skills can help you when dealing with different personalities or when discussing difficult topics. Many designers are introverts. Myself included. But being an introvert doesn’t mean you can’t have good communication skills. You might have to work harder at it than an extravert does, but that’s easily accomplished. Improving your communications skills will help you stand out from other designers who lack this skill. Not only will you be seen by your clients as a good designer, but also as a strategic partner and problem solver. How to Improve your communications skills. Use a tool such as Grammarly to check your written communication. Reading books such as Dale Carnegie's How To Win Friends and Influence People. Join ToastMasters or hire a speech coach. Record your conversations and play them back, listening for areas you can improve on. (you need a client’s permission to record them) Improving your communications skills will go a long way to ensuring your business’s success. 2 Building Relationships. Have you heard the saying, it’s not what you know, but who you know? Relationships are one of the key elements to any business’s success, even more so for service-based businesses like yours. The most successful designers out there know the importance of building relationships. Not just with clients but with everyone they meet, including fellow designers. Every person you meet is an opportunity to start a relationship. Why is this important? Because every connection you make can lead to referrals, new clients, new projects, friendships, maybe partnerships and who knows what else. If you’re a people-person, this should be fairly easy for you. But even if talking to people comes naturally to you, you have to learn to do it with purpose. Stay professional while you build your rapport. Building relationships takes time. But the payoff is enormous. My Podcast Branding business grew to what it is today because of the relationships I’ve made in the podcasting space. You never know when one of the many relationships you’ve nurtured will lead to a new client or project. So keep building them. Even when a relationship isn’t working out, it should still be nurtured as you back away. That means being cordial and considerate, even while turning down a client. You don’t want to burn any bridges because if you think good word of mouth spreads, let me tell you, bad word of mouth spreads so much faster. How do you build relationships? Do it slowly by making small connections with people. Try to remember small details about a person and bring them up in conversation. Ask about their kids or their recent holiday. Keep in touch with your clients, even when you have no active projects with them. Attend networking events and meet new people. Read How To Win Friends and Influence People. It may sound scary, but building relationships is a skill every good business owner needs to master. 3 Thinking Strategically Being able to think strategically can transform an average freelancer into an extremely successful business owner. Thinking strategically is the ability to envision the future and plan accordingly. It will help you spot trends. It will help you understand how your client is different from their competition. It will help you contemplate ideas and directions your clients may not consider. Thinking strategically will help you with your business and the work you do for your clients. Strategic thinking is what differentiates a designer who designs logos from a designer who creates brands. Any brand strategy requires strategic thinking. Thinking strategically will help you develop goals for yourself and your business by envisioning your future. Where do you want to be 6 months, a year, five years from now? Strategic thinking is going to help make the decisions, make adjustments, and tell you what you need to do and what not to do to reach your goals. How do you think strategically? Regularly take time to envision your future and figure out if you’re on the right path. Make time to work on your business strategy. Instead of waiting for the next new client to show up, figure out how you’re going to get your next 10 clients. Read books and listen to podcasts that talk about building a business. Oh wait, you’re already listening to Resourceful Designer, aren't you? If so, you’re off to a good start. 4 Time Management As a business owner, you have nobody to answer to but yourself. Nobody is breathing down your neck, telling you to get back to work or making sure you’re getting the job done. All of that falls on you, and if you want to succeed, you need to master time management skills. Your Time management skills or lack thereof will make or break you. When you’re fortunate enough to have several clients with multiple projects on the go, all with varying deadlines, your success in dealing with all of it will depend on your skill at managing your time. And Time management isn’t just about managing client projects. You also have to worry about running your business and making sure you have time for yourself. Otherwise, your stress level will increase, and burnout becomes a possibility. Time management comes down to four things. Self-motivation, the ability to get going and keep yourself going Self-discipline, the ability to focus on the work at hand and avoid the many distractions associated with running a business, not to mention the distractions of life in general. Self-management is the ability to govern yourself by setting your own timelines, breaking down tasks, and delegating when needed. Self-care, the ability to take breaks and time off. Making sure you are eating well and staying hydrated. If your health falters, there’s nobody to help you out. So take care of yourself. How to improve your time management skills Plan your day ahead of time with to-do lists Prioritize your tasks by order of importance and do the most important ones first. Use a clock or timer to help you keep track of time. 5 Money Management Skills The final important skill I want to talk about is money management. Unlike employed designers who receive a weekly paycheque. Freelance and design business owners are at the whims of their clients when it comes to income. Mastering skills 1 through 4 above should help you build your clientele to the point where you always have projects on the go. However, unless you’ve set up your business so you collect a salary, money management may not be top of mind for you. When it comes to money skills, many freelancers are of the mindset that the money comes in, and the money goes out. They don’t give much thought to managing that flow of income. How you budget your business earnings affects every aspect of your business. Good money management skills will help you set your rates and prices, so you remain profitable. Money management skills will help you determine which projects to take on and which are not worth it. Money management skills will help you maintain your business by making sure the funds are there should there be a dip in your workload or should you have to purchase a new computer. A business can generate a lot of money, but if that money isn’t managed well, it can still fail. And you don’t want your otherwise successful design business to fail because you lack the skill to manage your money. How to learn money management. Separate your business money from your personal money, including bank accounts. Know your overhead, the cost of running your business so you know if you’re making a profit or not. Learn basic money management skills through books, podcasts, and budgeting apps. Talk to your bank or financial advisor. Good money management skills will ensure you are rewarded for all the hard work you do. Master these five skills to succeed. These are the five skills that will help you succeed as a freelancer or design business owner. As I said at the beginning, there are many more skills required to run a business. But these five are essential if you’re in this for the long term. Do you have these five skills? Let me know by leaving a comment for this episode. Resource of the week Grammarly I first purchased Grammarly on a whim a few years ago during some ridiculous sale they were having. It was probably one of the best purchases I've made in recent years. Not a day goes by that Grammarly doesn't help me out. What is Grammarly? Simply put, it’s a spelling and grammar checker for your computer and web browser. But it’s so much more than that. As they say on their website, Grammarly leaves outdated spelling and grammar checkers in the dust. Grammarly helps me whenever I fill out online forms, when I'm designing in WordPress and when I'm posting on social media. Anywhere I write, Grammarly is there to make sure I write well. Grammarly doesn’t only correct, it teaches. It tells you if you are using repetitive words, warns of things like weak adjectives, and so much more. According to their website 85% of people using Grammarly become stronger writers. I've seen it in my writing. It can be set for American or British spelling and is available for both Mac and Windows.

Follow the 10-20-30 Rule for great presentations. Have you ever heard of the 10-20-30 Rule? It’s more often called the 10/20/30 Rule of PowerPoint, but the principle applies elsewhere as well. This Rule was coined several years ago by Guy Kawasaki, a venture capitalist who sat through dozens of presentation pitches regularly. It was his job to listen to people pitch their business ideas, and after years of this, he noted that the best presentations, the ones that are more likely to close the deal, all followed a similar format, which he coined the 10-20-30 Rule. And this Rule is simple. • 10 Slides • 20 Minute Presentation • 30 Point minimum size font. That’s it. According to Kawasaki, this setup gives you the best chance to impact the person or people you’re presenting positively. Kawasaki was talking about people pitching business ideas to venture capitalists. But the same principle applies to you, a designer pitching your ideas to clients. Let’s break it down the 10-20-30 Rule. Rule #1: 10 Slides. Kawasaki pointed out that it’s tough for someone to comprehend more than ten concepts in a meeting. If you try, you’re more than most likely to confuse them. Follow the KISS principle (Keep It Simple Stupid.) Limiting your presentation to only 10 slides or 10 sheets or pages does just that. Break your presentation down into 10 points, one per slide. Maybe something like this. • Slide 1: Your interpretation of who the client is. • Slide 2: Identifying the client’s competition. • Slide 3: The Problem the client is facing. • Slide 4: The Solution you are proposing. • Slide 5: How your solution solves the client’s problem. • Slide 6: Examples of your solution in place. • Slide 7: Projections and outcomes from Implementing your solution. • Slide 8: Timeline for the project. • Slide 9: Cost of the project. • Slide 10: Summary and call to action.  This example uses a maximum of 10 slides, but you can do it in less, then all the better.  Rule #2: 20 Minutes. It doesn’t matter if you are allotted 30 minutes or an hour. Your actual presentation should take no more than 20 minutes. If you can’t present your idea within that time frame, you’re doing something wrong. Have you heard of TED Talks? Did you know that TED Talks have a maximum length of 18 minutes? TED organizers chose this time length based on neuroscience research that says 18 minutes is long enough for a speaker to flesh out their idea and short enough for a listener to take it in, digest what they are hearing, and understand all of the vital information. Not only that, but they know that shorter presentations require you to edit things down to the most important and relevant material.  If you have more time allotted to you, use it for introductions and setting up your equipment. You should also leave time for Q&A after your presentation. Plus, you never know when an emergency might arise and cut the meeting short. 20 minutes is the ideal time to keep someone’s interest in what you are showing them. Longer than 20 minutes, and you risk their mind wandering to other things and possibly missing critical points you’re trying to make. Rule #3: 30-Pt Font. As a designer, I trust you know that slides or presentation papers are most effective when they contain very little wording. I’m hoping I don’t have to explain that to you. This 10-20-30 Rule was written for people pitching a product or business idea, not for experienced designers. But just the same, it’s something to remember when you create your presentation slides or handouts. Using a larger point size forces you to cut back on unnecessary verbiage. The only reason to have a smaller type on a slide is to cram on more text. But by doing so, your client may think you’re not familiar with your material and that you need your slides to act as a teleprompter. And that, in turn, may make them feel like you are not invested in them. Not to mention, the more type you have on a slide, the more the client will focus on reading it and not listening to what you’re saying. You know what I mean, we’ve all done it before—reading ahead while ignoring the presenter. Avoid this by using 30 point or larger fonts. Forget the bullet list and instead, tell your clients the key points. It will mean much more coming out of your mouth than words on a screen or sheet of paper. As a comparison, Steve Jobs, a great presenter in his time, insisted on a 96-point type on all his presentation slides. If it’s good enough for a multi-billion company, it should be good enough for you. Bonus As a bonus to his 10-20-30 Rule, Guy Kawasaki also said that the most persuasive presentations he’s sat through, typically used white type on a black or dark coloured background.  The way he puts it is, anyone can put black type on a white background. It’s the default in all programs. However, white type on a dark background is something you have to conscientiously, and shows that you’ve put effort into your presentation. Not to mention that white type on a dark background looks classier and is easier to read. Don’t believe me? Think of movie credits. How often do you see black credits on a white background? Hardly ever. You can learn from that. Do you follow the 10-20-30 Rule? Let me know by leaving a comment for this episode. Tip of the week Capture Full-Screen websites on your iPhone. If you are an iPhone user there's a nifty feature you may not know about. The ability to take full-page screenshots of webpages. In Safari, take a screenshot of any webpage. Edit the screenshot. At the top of the page, you can toggle between "Screen" and "Full Page". Selecting "Full Page" allows you to save the entire webpage as a PDF to your Files folder. This is a quick and easy way to capture the mobile view of any webpage.

Are you missing out by not charging your clients for everything you can? Running your own design business or freelancing as a graphic or web designer seems like such an easy gig. A client asks you to create something for them, and they pay you for what you design. Simple right? For thousands of graphic and web designers around the world, that’s exactly how they do it. A Client brings them a project. The designer designs the project. The Client pays for said project. And the cycle repeats. What if I told you many of these designers are leaving money on the table? How they could and should be charging much more to their clients than they currently are. I’m not talking about design rates. I’m not saying these designers are worth more than the rate they are charging. Although they probably are. No. What I’m getting at is there are many aspects of what you do as a designer that you could be charging your clients for. And yet, many designers don’t. And as such, those designers are missing out on money they could be earning. Are you one of them? Case study. Imagine a client hires you for a new project. To design a poster for an upcoming local festival. Many designers will figure out how much to quote for a poster design. They may base it on an hourly rate. Maybe offer a flat fee. Or perhaps base their price on the value they’re providing, regardless of what pricing strategy they use. The price they quote is based on designing the poster alone. And that’s wrong. You’ll notice most successful designers refer to what they work on as projects. They’re not working on a poster for a local festival. They’re working on a project for the local festival that involves designing a poster. You see, a design project consists of multiple tasks. And not all of those tasks involve actual designing. Let me break this down. A client calls you on the phone to see if you’re interested in designing a poster for their festival. You say yes and set up a time to meet their organizing committee to go over what is required of you. You meet with them to discuss the festival, who it’s for, where it’s happening, when it’s taking place and how long it’s lasting. You go over what the festival's brand and message entail, and of course, what sort of information they want on the poster. Once you’re satisfied, you go back home or to your office and prepare a quote. Maybe they have some follow-up questions that go back and forth before they agree on your price and you finally get to work on their project. Your design process may include researching similar festivals from other areas to see what sort of posters they did. It may include browsing stock image sites to find the perfect images to compliment the festival's theme as well as your design. It may include contacting a local printer to ask about different paper stocks or finishing options. It may include coordinating with the festival’s web designer, if that’s not you, to make sure the poster and website follow a consistent brand. Then, once you’ve designed the poster, you need to present it to the client. Perhaps you place your poster design on situation mockups to help the client visualize it in place. Then you email them a PDF, or maybe you present it to them in person. Once the client approves your poster design, you prepare the final print files and hand them over to your client to bring to the printer. Unless you are also brokering the printing for them, but for this example, let’s say you aren’t. Then you prepare the invoice, send it to the client, and take care of the payment and bookkeeping once it's received. Only then is the project over. Out of all of that, for how much of it did you charge the client? Did you charge them for the initial phone call? Did you charge them for the travel time to and from any in-person meetings? Did you charge them for the time those meetings lasted? Did you charge them for the time it took you to prepare the quote and answer any follow-up questions? Did you charge them for the research you did or the time you spent browsing stock image sites? What about the time you spent discussing the festival’s brand with their web designer or the time you spent discussing paper stock with the printer? How about the time it took to present the poster to the client? Or the time it took to prepare the mockups and final files for the printer? And what about the time you took to prepare the invoice and handle any payment you received? Did you charge them for any of that? Or did you only charge them for designing the poster? Most inexperienced or struggling designers probably did the latter. Charge for only the poster. But that's wrong. The poster design is only one small part of the overall project you were hired to do. A project that started when the client called you and finished the moment you received the final payment. Everything in between is billable. Your time is valuable. You shouldn’t be giving it away for free. Think like a lawyer. Have you ever received an invoice from a lawyer? Make fun of lawyers as you will, but designers can learn a thing or two from how a lawyer runs their business. Lawyers keep track of every phone call. Every sheet of paper they print out. Every email they send. And every minute a client spends with them. And they bill the client for all of it. Why? Because lawyers know every little bit of it has a cost or value associated with it. And since it was all done on behalf of a client, that client should be paying for that cost or value. I’m not telling you to charge for every piece of paper or every paperclip you use. But, you would be in your right if you wanted to. How I charge my clients. Let me explain how I charge my clients. In my case, the initial email or phone call from a client is free. Providing that call doesn’t last more than 15-20 minutes. 15-20 minutes should be enough time to propose their project and for me to ask some initial questions. If it goes on longer than 15-20 minutes, I’ll make a note of it and incorporate the extra time into my project cost. But normally, if it looks like the conversation will go long, I’ll ask them to schedule a time with me to discuss their project in greater detail. I charge my clients for any travel time as well as the time I spend with them. That time could be for presenting a proposal, conducting a discovery meeting, making a presentation, or whatever reason I'm with the client. Once I’m back in my office working, I keep track of the time I spend doing research for their project. That may include learning about the client and their industry or browsing stock image sites. I use a tool called Clockify to keep track of the time I spend on a project. Clockify makes it very easy to turn timers on and off, assign them to a project and keep track of how much time I spend working on it. So before I start any research or anything to do with the project, I turn on the timer. Just a side note here. Most of my projects these days are quoted using either project-based or value-based pricing. So I’m not billing by the hour. But I still like to keep track of how much time I spend on every project for my own benefit. That way, I get to learn how much time it takes me to do certain tasks. If a client calls me while I’m working on a different project, I’ll switch the timer to their project for the call duration. Again for my benefit. And I also know from experience how long it takes me to prepare and send out an invoice. All of this is taken into consideration when quoting on a project. Of course, most of this is speculation and guesswork. But it’s accounted for. How many trips will I have to make to the client’s office, and what is the average duration for these meetings? What’s the travel distance to the client's office? Will I need to coordinate this project with another designer, printer or other third parties? How much research do I anticipate having to do? Etc. All of this is worked into the quote. Because my time is valuable, and if it’s spent on behalf of the client. Then the client should be paying for it. If I only charged for the actual designs I create, my business would not be as successful. There are plenty of other aspects of what you do you could be charging for. Consulting I receive lots of inquiries from people wanting to “pick my brain” about design or branding. "Mark, I have an idea for a new mail campaign for my business. I want to get your opinion on it." Or "Mark, my wife is opening a new business, and I was wondering if you had any ideas of what she needs branding wise to get started?" You know the types of questions I’m talking about. Sure they may turn into paid work, but most of the time, they’re innocently looking for free advice. Once in a while is not a big deal. But when this starts happening regularly, it eats into your valuable time. The time you could be spending working on projects you are being paid for. It got so bad at one point that I implemented a consulting fee. Now, whenever someone calls or emails to ask for my advice. I tell them I would love to help, but I can’t right now. And then provide a link to a webpage where they can schedule a time with me. The page I direct them to is titled One-On-One Consultation, and it allows them to book a 1-hour time slot at the cost of $100. And you know what? 9 out of 10 times, they follow through and book a time with me. I used to get asked these questions and ended up spending my valuable time offering advice free of charge. Now I’m being paid for my knowledge. I’m an expert. That’s why they’re reaching out to me. So why shouldn’t I be paid for that expertise? And so should you. I use a service called Book-Like-A-Boss for booking. But there are many other options you could use to set up your own consulting schedule. Charging for add-ons. Another thing you should charge for is add-ons. Add-ons include WordPress plugins or perhaps stock images—basically, anything you need to purchase to complete the client's project. Every web designer that works with WordPress uses themes and plugins to enhance the sites they build. Many of these themes and plugins are free. But oftentimes, a premium plugin is required to get the job done. Premium plugins come at a cost. And in some cases, those costs should be passed on to the client. For example, I love Gravity Forms for creating custom forms on websites. But not every website needs a custom form. In most cases, the default form that comes with Divi, the page builder I use, is good enough. However, I have several clients who need something more than basic, and that’s where Gravity Forms comes in. Gravity Forms is a premium plugin. It costs $59/year for one site.  So there’s nothing wrong with me charging my clients $59/year for the use of that plugin. I’d just be passing on the cost to them. The same cost they would pay if they were designing their site themselves and purchased the plugin. However, I pay for an Elite license, which allows me to install Gravity Forms on unlimited websites. But why should I incur that expense for something that benefits my clients? If it were a single client, I would pass the cost on to them. So why not do the same thing with multiple clients? Every client that uses Gravity Forms pays $59/year for the use of the plugin. For the record, my website maintenance plan includes premium plugins. So if a client signs up for my maintenance plan, the cost of all premium plugins is included, which is another great selling feature for the maintenance plan. Stock Images. I mentioned Stock images above. There’s nothing wrong with charging your clients a small fee for any stock image you use on their project. Include them in your quote or itemize them as extra items on your invoice. Think of stock image sites as image wholesalers. Meaning it’s OK to mark up the costs of the images you use. Every year I stock up on DepositPhotos credits when they come on sale at AppSumo. The deal works out to $0.50 for each stock image I download. However, if the client bought the images themselves, without the benefit of AppSumo credits or a DepositPhotos subscription, they would pay between $5-$10 per image. So five stock images are used while designing a poster, why not charge the client $25-$50 for them? There's more you can charge for. The whole point I'm trying to get across is to help you realize there are things you do for your clients that you could be charging for. It’s nice to think these things are just the cost of doing business. And in most cases, they are. But why should that cost come out of your pocket when your client is the one benefiting from them? It’s OK to charge your client for all the extra things you do beyond the actual design you create for them. Don’t believe me? Try to think of the last down on his luck starving lawyer you’ve seen. Designing might be your passion. It is for me. But passion doesn’t pay the bills. If you want to run a successful design business, you need to treat it as a business. And that means charging your clients. What sort of things do you charge your clients for? Let me know by leaving a comment for this episode. Resource of the week Logo Package Express 2.0 Logo Package Express automatically generates and exports logo packages from Adobe Illustrator with blazing speed. Packaging logos is boring and complex. First, you have to know what formats to provide your clients, then you have to make them. Manually. One at a time. It takes hours and is a real pain. Logo Package Express turns that dreaded task into a breeze by pumping out 200+ logo files in under 5 minutes. It's truly one of the greatest additions to the design market in a while. Save $20 off the purchase of Logo Package Express 2.0 with this link. Already own Logo Package Express version 1? Click this link, log in and purchase the updated version 2.0 for only $20.

This is a cautionary tale on how not to treat your clients. Several months ago, I quoted on a branding and web design project for a client. This was an existing client who was starting something new and wanted my help. I gave her a price, she agreed. I sent her a contract, which she promptly signed and returned along with her deposit. Because of the nature of the project, which I’m not going to get into, we had to wait a few months before starting. But a couple of months ago, the client contacted me to cancel the project. The nature of her business involves large gatherings of people, and with the pandemic affecting things, she informed me that she was putting the project on indefinite hold. According to my contract, deposits are non-refundable. However, I did tell her that should she revive the project within six months. I would honour the original quote and the deposit she had given me. And that was that. Or so I had thought. Earlier this week, the clients contacted me. As it turns out, the project wasn’t put on indefinite hold. What happened was another designer who happens to specialize in this client’s niche contacted her and offered to do the project for almost half of what I had quoted. I’ve talked about niching before on the podcast. How niching gives you an advantage because you are perceived as an expert in that niche. Which is true. It works. And it worked in this instance. The client couldn’t pass up this opportunity to work with a designer specializing in her industry and at a lower price than I quoted. So she cancelled with me and hired this other person. I don’t blame her. It sounded like a great deal. Now back to the phone call I received this week. The client contacted me and told me why she cancelled our agreement. Then she proceeded to tell me how much of a nightmare this other designer was to work with. The project was completed, but not to her liking, and she wanted to know if I would be willing to take over the project from now on. Here’s what happened. The client told me the designer seemed like a perfect fit for her project. So was impressed when they talked and she liked his price. She paid him half up front, with the second half coming due upon completion of the project. She gave the designer her credit card number, which you should never do, but she did. And the designer started the project. A few weeks later, the client received her credit card statement and noticed that the designer's payment was converted from US funds. Both the client and the designer live in Canada, so naturally, the client thought the quote was in Canadian dollars. Nowhere on the invoice says US funds, and she doesn’t remember the designer ever saying anything about charging in US Dollars. When she questioned the designer, he told her that all web designers charge in US Dollars (which is not true), and that’s just the way it is. She should have done her homework before hiring him. The US/CAN exchange rate means the client pays roughly 30-35% more than she expected for the project. But at this point, the designer had already designed a logo, which the client liked and had started on the website. So taking the loss, things with the project proceeded, and everything continued to go well with the project. It wasn’t until the client started asking for changes that the designer's true demeanour came out. The client asked the designer to move a few things around on the website, but the designer refused to make any of the changes she requested. He told her that she’s not a designer and therefore doesn’t know what she’s talking about. She should leave designing to the expert. When the client expressed a dislike for the colour palette, the designer chose for the website. He told her he wasn't going to change it. He had a vision for the brand, and he was going to stick with it. He told the client the colours would grow on her and not worry about it. They never did. When the client saw a proof of the website, including copy the designer had written himself, she decided to log into WordPress and edit some of the wording. The designer had a fit, accusing the client of trying to sabotage his vision. The designer sent her a message saying, “Will you please stop making changes to the website. If you start messing around, you’re liable to muck things up, which is just more grief for me. You’re not a web designer, so why don’t you stick to things you know and let me handle the website.” He then revoked the client’s access to the site until he was finished with it, saying any changes she wanted had to be done by him. But as stated earlier, the designer refused to make any changes that went against his vision. And to make it worse, when the client complained that he wasn't listening to her, he replied, “I received your input, but I’m the designer. I’ve been doing this for a long time and know a lot more about designing websites than you do. Please keep your opinions to yourself unless I ask for them.” This brings us to now. The client is not happy with the completed website and doesn’t want anything to do with the designer anymore. That’s why she’s reaching out to me, someone she’s worked with before and someone who has always treated her well. The saving grace is the designer didn’t use a contract. So she’s not on the hook to stay with him once she pays her final fee. Things still need to be finalized, but it looks like I’ll be taking over this project very soon. I wanted to share this experience with you to illustrate how not to treat a client. Yes, as designers, we are experts. Especially if you focus on a niche. However, being an expert doesn’t mean you’re better or above your client or that a client’s opinion isn’t valid. A designer/client relationship is a partnership. One where you work together to complete the project. A designer may know more about designing than the client, but they will never know more about the client's business than they do. Abusing this is a great way to lose clients. Maybe this designer doesn’t care. Maybe he’s laughing and thinking how smart he is. He got paid for the project, and now he never has to hear from the client again. But you know what? This client is an influencer in her space. The same space this designer specializes in. What do you think will happen when she starts telling other people in her industry about her experiences? Was it really worth it for that designer to get his way? In the long run, I don’t think so. I wish him luck because if that’s how he treats his clients, he’s going to need it. No matter how good you are, your business will not succeed if you drive your clients away. I've said it before. Clients prefer to work with a good designer they like than an amazing designer they don’t like. That’s how NOT to treat your clients. I know you know better than acting like this. But it’s always good to hear these kinds of stories to make you appreciate the relationships you have with your clients. Treat them well, and they’ll treat you well. What more can you ask for? Resource of the week ScreenFlow This week’s resource is something I've shared before, ScreenFlow screen recording software. It has helped me streamline my graphic design business so much that I have to share it again. Using ScreenFlow has saved me so much time and headaches. Instead of teaching clients how to use their new websites and then helping them again a month or so later when they’ve forgotten, now I just record a short instructions video showing them what to do. If they need a refresher or need to train someone new, they have access to the video and they don’t have to interrupt me for help. For that reason alone I highly recommend ScreenFlow.

Would you like to get more design clients? For your graphic or web design business to succeed, you need to find clients willing to work with you. Without clients, it’s a given that your business will fail. But with so many designers to choose from. How do you get clients to pick you over the competition? If you’re a long time listener of the podcast, you’ve heard me say before, “Clients prefer work with a good designer they like than an amazing designer they don’t like.” That’s what it comes down to. If a client likes you, they’ll be more inclined to hire you.> But how do you get someone to like you? Especially if you only have a few short minutes to make an impression? My father was an amazing salesperson. He worked for several companies in the electrical supply industry before retiring, and he made a great impression on every one of them. In fact, he won numerous salesman of the year awards and then several managers of the year awards when he was promoted to sales manager.  Every company my father worked for credited him for their increased sales and growth. He had a natural gift for landing new clients. Even the competition had high praise for my father. They may not have liked him because he kept landing clients they wanted, but they respected him and, as far as I know, never talked ill of him. And that’s because everyone liked and trusted my dad. I didn’t understand that while growing up. Or more like I didn’t pay much attention to it. My dad had an uncanny ability to run into people he knew. It seemed that everywhere we went, someone would recognize him, and he obviously made enough of an impression for them to go out of their way to come say hi. And it didn’t matter if we were in a restaurant or mall downtown or halfway across the country. There was bound to be someone there my dad knew. I remember taking a summer road trip with my parents when I was young. We were driving through the State of Maine in the USA when my dad pulled into a gas station. While filling up, another car pulled in. And when the driver got out, he turned to my father with a big smile and greeted him by name. It turned out to be someone my dad had met at an electrical convention several years prior. They had only talked for a few minutes, but my dad had made enough of an impression on the man that he never forgot him. The first time my family and I visited Vancouver, British Columbia, which for those who don’t know, is on the other side of Canada, some 4700 KM away from where I live. My dad ran into not one, not two, but three different people he knew while we were there. My mom and I would just shake our head dumbfounded. Not only at how many people my dad knew, but how happy they always seemed to see him. This seemingly magical skill my father possessed always amazed me. It wasn’t until I was older and starting my career at the print shop that my dad let me in on his “little secret.” One day, shortly after graduation from college, I was sitting down with my father, and he told me the following. He said "Mark if you want to do well in business, you have to work hard. Never complain unless it’s absolutely necessary. And most importantly, you need people to like you. You see, the more people who like you, the easier it will be for you to succeed in whatever venture you set out to do." And then he told me his trick. And although my father didn’t break them down into steps, for the benefit of the podcast, I will. Step 1) Always smile when you greet someone. A smile is a natural diffuser.  When you smile as you greet someone, it shows that you accept them and are genuinely interested in talking with them. It makes them feel welcome. A smile creates positive energy and sets people at ease. Making it easier for them to open up to you.  It’s a lot easier to trust someone who smiles than someone who doesn’t Step 2) Always say hello with a firm handshake as you look them in the eye. A handshake tells a lot about a person. A week handshake gives the impression of doubt and lack of confidence. A strong, bone-crushing handshake gives the impression of overconfident and trying to assert authority or dominance.  You want to be in the middle, offering a firm handshake that instills a sense of confidence, as well as respect for the person you’re shaking hands with. On a side note. I know with the World Wide pandemic still going on. A handshake is frowned upon right now. I’m confident that once all of this is behind us, the handshake will make its return. And you should be ready to start offering them again. A handshake is something my father was never stingy in offering. In fact, I remember my friends in high school telling me how much they liked my dad. Every time they came over, he would get up, smile and shake their hands and ask them how they were doing. Unlike the other kid’s fathers, who never paid much attention to us, mine always made my friends feel welcome. I also remember my father getting down on one knee to shake young children’s hands whenever someone he knew introduced their kids. It made a big impression on the kids as well as their parents. My dad never missed the opportunity to shake someone’s hand. And I’m proud to say it’s a trait I picked up from him. And I look forward to the day when I can start doing it again. Step 3) Try to use the person’s name in conversation as much as possible. From birth, we’re conditioned to the sound of our own name. We react to it in a way we don’t react to anything else. Our name is one of the most precious sounds in the world to us. I know personally, I pay special attention whenever a character in a book, tv show or movie is named Mark. I remember feeling extra special as a kid when I found out the actor that played Luke Skywalker had the same first name as me. Whenever you use someone’s name in conversation, you’re telling them you care about them. That you find them important and that you respect them enough to use their name. Now, this can be tricky. Especially if you’re not good with names. I know I’m not nearly as good as my dad. But I try my best. And something to remember, you should never be ashamed to tell someone you forgot their name. In fact, by saying you don’t remember and asking them to repeat it, you’re telling the person you care enough about them to want to know their name. Just don’t make a habit of forgetting their name, or it will backfire on you. I know that any time I answer the phone, the first thing I do is write down the name of the person calling. That way, I can refer back to it while talking to them. And if they don’t offer their name, it’s one of the first questions I ask before continuing the conversation. And then I make sure to use it. After all, what do you think sounds more personable. “I’d love to work with you on this project. I’ll send you a quote by the end of the day.” or “I’d love to work with you on this, Sarah. I’ll send you a quote by the end of the day.” Most good salespeople use this tactic because it works. And so can you when talking to clients. Step 4) Show interest in the person you’re talking to. Ask any dating expert, and they’ll tell you that one of the most attractive features in a date is someone who shows more interest in you than in sharing about themselves. Now chances are you’re not seeking any romantic relations with your clients. But the principles are the same. The more you talk about and express interest in the client, the more inclined they’ll be to like, trust and want to work with you. The easiest way to accomplish this is by asking questions.  Most conversations involve two or more people, each sharing their own views. This is why questions are great attention-grabbers. Questions disrupt the normal flow of a conversation by focusing what you say on the other party. According to the Journal of Personality and Social Psychology, the best type of question to ask is a follow-up question. Not only does a follow-up question refocus the conversation on the client. But it shows them that you were paying attention and that you were interested enough to want to know more about what they were saying. And questions don’t have to be specific about the topic of the conversation. In fact, the best questions are unexpected ones. If the client says, they got an idea while out camping. Ask them about the camping trip. It’s basic human nature. We like to feel important, to feel special. And by asking questions, especially follow-up questions, you make the client feel special. And when you make someone feel special, they’ll be much more inclined to like, trust and want to work with you. Now, of course, I expanded on what my father originally told me. But these four steps are the cornerstones of sales success. Always smile when you greet someone. Always say hello with a firm handshake as you look them in the eye.  Try to use the person’s name in conversation as much as possible.  Show interest in the person you’re talking to. When put together, they create a powerful impression on the person or people you’re dealing with. Imagine you walk into a car dealership, and the salesperson sees you and calls out from across the showroom floor. "Hi, Can I help you with anything?" "Yes, I’d like to see the newest model SUVs you have." "Sounds good. Follow me over here, and I’ll show them to you." Compared that to a salesperson who responds this way. You walk into the car dealership, and the salesperson gets up from behind their desk and approaches you with their hand held out. "Hi, I’m Chris." And he shakes your hand as he waits for you to reply. "Hi Chris, I’m Mark." "Nice to meet you, Mark. What can I help you with today?" "I’d like to see the newest model SUVs you have." "Sound good. Tell me, Mark, have you ever owned an SUV before?" he asks as he leads me to where the SUVs are. I don’t know about you. But even though It’s such a small difference, that second guy leaves a much better first impression. And if I had to go on just that initial greeting. I’d chose him to deal with over the first guy. The same things apply to clients. Remember, they would prefer to work with a good designer they like than with an amazing designer they don’t like. But their ideal choice is working with an amazing designer they also happen to like. And that’s where you come in. The more you can get people to like, trust and want to work with you. The faster your design business will grow and succeed. So smile, shake hands (once we can again, of course), look people in the eye. Use their name and ask questions, especially follow-up questions. If you do this, you’ll be on the road to landing more clients. Do you follow these four steps? Let me know by leaving a comment for this episode. Resource of the week Art Text Create artistic text effects with Art Text 4. A Mac-based application for creating stunning headlines, logos and more. Art Text lets you turn any text into a work of art. Create realistic looking metallic, wooden, gel, paint, even chocolate looking text. All of it is fully editable with unrestricted preset. The only limit is your creativity. You can adjust the textures, surface maps, light spots and shadows, and other settings to come up with your own unique materials. And that’s not to mention the 3D modelling engine that helps convert any text, symbol or pictogram into 3D. There’s just too much to talk about in this little program. I’ve been using Art Text since version 1. I thought it was great back then. Well, version 4 is so much better. It’s my secret weapon when it comes to creating amazing stylized text. Imagine doing a poster for a coffee shop and writing the headline in coffee beans. Or a bakery with a headline that looks like a frosted donut. Or an autobody shop with text that looks like rusted metal. You get the idea. At only $29.99 US Art Text pays for itself the first time you use it.

Are your indulgences impeding your productivity? People often ask me how I can manage so many things at once, so many spinning plates, if you will, while only working 9 AM to 5 PM? Ask most designers, and they’ll tell you of the many late nights or weekends they work to get the jobs done. I, on the other hand, rarely work late and hardly ever on weekends. So how do I do it? How do I manage this podcast, my other television show podcast, two design businesses, the Resourceful Designer Community, and a few personal “work-related” projects I have on the go? All within a 40-hour workweek? I don’t always. In fact, I’m recording this podcast episode on Saturday because I ran out of time during the week. But this is a rarity for me. Normally, I get all my work done between 9 AM and 5 PM, Monday to Friday. So how do I do it? I learned many years ago that my time is valuable. I only have so much of it, and I have to figure out the best use of that time for me. I constantly ask myself how can I get the best ROI for my time. And the biggest help was learning to cull my indulgences. What do I mean by this? First, let me tell you a story. As you may or may not know. My wife and I have two kids, both of which are now in their 20s and no longer live with us. Since the kids moved out, Kim and I have had to adjust to the lives of being empty nesters. One of those adjustments is finding television shows we can watch together. Kim loves comedies, dramas and romantic shows. In comparison, I prefer science fiction, fantasy and action-adventure programs. It wasn’t a problem when our daughter was still here. She and Kim enjoyed the same things, so they would put on one of their shows, and I would slip down to the basement to watch one of mine. But with the kids gone, Kim and I try to find shows to watch together. A couple of months ago, we started watching a show on Netflix called The Order. It’s a young adult-oriented semi-romantic drama that includes witches, warlocks and werewolves. So it checked off both our interests. Over the course of two weeks, we would watch an episode here and an episode there until we finished season 1. It wasn’t the best show we’d seen, but it was entertaining and enjoyable. A few weeks later, season 2 came out, and we decided to start it. That first episode was kind of meh, so it was a few days before we decided to watch another one which didn’t turn out to be much better. When watching episodes 3 and 4, we were questioning if there was something else we wanted to watch instead. After the fourth episode, we both decided the season wasn’t worth finishing. Our time was too valuable to waste on a program we were no longer enjoying. Now, this may not be the best example, since the time we saved by not watching The Order, we still ended up spending on the couch watching something else. But the point I’m trying to convey is, your time has value. And it shouldn’t be wasted on things that don’t contribute to that value. Let’s get back to how I manage my days and get everything done. As I said earlier, I learned a while back that to be the most productive person I could be; I needed to cull my indulgences. What does that mean? It means that whenever something catches my eye, whenever I come across something that might be a distraction, I ask myself this. “Would I be any worse off if I don’t indulge in this?” Would I be any worse off if I don’t listen to this podcast episode? Would I be any worse off if I don’t watch this YouTube video? Would I be any worse off if I don’t read this article? Would I be any worse off if I don't learn this tutorial? Don’t ask yourself if you would be better off if you indulge because the answer will often be a misleading yes. Misleading because knowledge, in general, makes you better, regardless of what that knowledge is. Listening to a podcast, watching a YouTube video, and reading an article will benefit you somehow, even if it’s minute. But asking if you would be worse off by not indulging gives you a completely different perspective to judge by. For example, if I come across an article reviewing new features in Adobe Illustrator. I ask myself, “would I be any worse off if I don’t indulge in reading this?” The answer is yes. I use Illustrator regularly. If there are new features that can speed up my workflow and make what I do easier, and I don’t lean them. I’ll be worse off. However, if I come across an article titled “The top 10 design trends to avoid in 2021.” The answer would be no. I might gain some knowledge and benefit from reading the article. But I’m not going to be any worse off if I don’t read it. I tend to do my own thing and not follow trends anyway. So why waste my valuable time reading that article. No matter how curious I am. Now in some cases, putting off instead of dismissing is an option. And article titled "The 10 most powerful characters in the Marvel Universe." Oh, this one hits me at my geeky core. As a huge Marvel fan, I want to know if this list coincides with the one I have in my head. But would I be any worse off if I read it and found out? Surprisingly, the answer is yes. I would be. Not because of the knowledge I would gain. But because reading the article would take up valuable time when I should be working. So the smart thing to do is not indulge. However, the geek in me really wants to know. I mean, who do they have at number 1. Is it the Hulk? Thor? Captain Marvel? Someone, I’m not thinking of? I think it’s Captain Marvel. It has to be Captain Marvel, right? In this case, instead of dismissing the article altogether. I put it aside to look at when I’m not working. You see, Outside of the hours of 9 to 5, the value I associate with my time diminishes drastically. When I’m not in my office, I allow myself to indulge in these things. I mean, you have to enjoy life, right? But during working hours. I try to use my time most productively. In some cases, I encounter an indulgence that I would be worse off if I didn’t read or watch it. However, I wouldn’t be worse off right now. For example. I like the Divi Blog Extra module by Divi Extended. But I only need it for a couple of websites. In most cases, the default Blog module that comes with Divi is good for the sites I build. So if an update for Divi Blog Extra is released with new features, not only would I benefit from knowing about them, but I might also be worse off by not knowing about them. However, as I said, I only use Divi Blog Extra on a couple of websites, and they’re working fine as is. Whatever new features the module has is of no consequence to me in regards to those sites. And If I’m not currently working on any new sites that require the module, there’s no reason for me to learn about the new features now. This goes back to one of the first episodes of the podcast titled Just In Time Learning. Just In Time Learning is a mindset that makes you more productive. The theory behind Just In Time Learning is there’s no point learning something now if you are not going to use it now. Because chances are, by the time you do need to use it, you’ll have forgotten most of it and have to refresh yourself anyway, doubling the time you spent learning it. Instead, you put it aside, make a note, and go back to it when you need to learn it. Just In Time Learning became a huge time saver for me. I have tons of tutorials and articles put aside. I use Evernote to keep track of all of them. They're all there, easily searchable for the day I might need to review them. They’re all cases of things that I may need to know. But I’m not worse off by not knowing them now. So in Divi Blog Extra's case, until I need to use it on another website, there’s no use learning about the new features. My time can be used for better things right now. Earlier I mentioned coming across an article listing new features in Adobe Illustrator and how, because of my use of Illustrator, I would be worse off if I didn’t read it. However, I can apply this same principle within an article. As I skim the article, I ask myself, “Would I be any worse off if I don’t know about this particular feature?” If it has to do with things such as the Pathfinder tools or the Appearance panel, then yes, because those are things I use all the time. But I can pass on the part about embedding cloud documents from Photoshop because I have no use for that feature. So I wouldn’t be any worse off if I don’t read that part. Am I getting my point across? You’d be amazed at how much time you spend throughout your day or week, indulging in things that are not pertinent to your business, or at least not now when your time could be spent on things pertinent to your business. So ask yourself, “Would I be any worse off if I don’t indulge in this?” and see how much time you get back. And use it on everything: articles, tutorials, YouTube Videos, even podcasts. I may be shooting myself in the foot by saying this. But if I put out a podcast episode and you would be no worse off by not listening to it, then don’t. If it doesn’t apply or is of no use to you. Don’t bother. I’m subscribed to over 60 different podcasts. Do you think I listen to every episode? Of course not. I judge each episode and decide if it’s something I need to listen to. If it isn’t, I delete it. Now I’m hoping you don’t do that with Resourceful Designer. But I’m also hoping I’m not causing you to waste time you could be spending growing your design business. Now I’m not saying this idea is foolproof. I still get sucked down the rabbit hole now and again. That’s just life. Sometimes, curiosity or that shiny object gets the better of us. But the more disciplined you are, and the more time you can free up from these indulgences, the more time you’ll have to invest in running and growing your design business. That’s how I can do two podcasts, run two design businesses, partake in the Resourceful Designer Community, and manage all my personal “work-related” projects and more. All while sticking to a 9-5 schedule. And you can too. Just ask yourself, “Would I be any worse off if I don’t indulge in this?” Resource of the week Dynalist.io Dynalist.io is a great organizational tool for mind mapping that you can access from any platform. Think of it as an organization or a bullet list on steroids and so much more. For example. If you’re laying out the structure for a new website project. You can create a list with all your main menus, then their sub-pages, then categories, then perhaps tags. And so forth. It sounds pretty basic. It’s one of those things you have to try in order to truly appreciate what it can do. Working on a social media campaign? Dynalist will help make sure nothing gets overlooked. I love its easy move feature. No cumbersome copy, find the right place and paste. Moving an item is as simple as selecting the item and then telling it where to move to. As I said, you have to see it to appreciate it. Dynalist does have a $7.99 monthly plan. But I don’t think you’ll need that. I use their free plan and it does everything I need it to do. So if you’re looking for a great free resource to help keep you organized. Check out Dynalist.io.

Are you ready to grow your design business by letting go of what's holding you back? Let me start with a story. A young boy is visiting his grandparents' house with his mom and dad. As young boys will do when in an environment not meant for young boys, they explore and sometimes get into trouble. Well, this young boy just so happened to be walking around with an antique vase, a precious family heirloom. When his mother spotted him, she immediately told him to put the vase down before breaking it. But the boy replied that he couldn’t, his hand was stuck inside. A little frustrated, the mother takes the vase and tells the boy, “If you were able to get your hand in the vase, you could surely get it out.” But as she pulls on it, there’s no give. Hearing the commotion, the father comes in to help. He, too, tugs on the vase, but the boy's hand is firmly stuck. He tugs and tugs until the boy says it’s hurting him. The grandmother, in her wise old ways, suggests using butter to help the hand slide out. But alas, it has no effect. Completely perplexed, with the mother still tugging on the vase, the father throws his hands up in the air, stating, “I’d give 50 dollars just to get your hand out of that vase right now.” The young boy's eyes opened wide with excitement. “Really?” he exclaims. Suddenly, they hear a clinking sound, and the boy’s hand slides out of the vase. In disbelief, the mother looks into the vase then upturns it, and a quarter falls into her hand. The young boy explains that it’s the quarter grandpa gave him when they arrived. He had put it in the vase, but when he reached in to grab it, his hand got stuck. But when his dad said he’d give him $50 if he got his hand out of the vase, he let go of the quarter. Now I’m sure you’ve heard this or a variation of this story before. So you probably knew the outcome before I ever reached it. But I wanted to tell it anyway as a kind of analogy to your design business. Many designers who run their own business tend to hold on to that metaphorical quarter when they should be letting go of it for bigger and better things. This is the first episode of 2021. And I don’t have to tell you what kind of year 2020 was. You were there. But with all of that fiasco behind us and light of better things to come finally peeking through at the end of the tunnel. Now is the perfect time to take stock of your business and figure out what you need to do to help it grow and succeed. What are you going to do more of? And what, if anything, can you let go? No business, design or otherwise can grow without making changes. Restaurants change their menus. Telecommunication companies change their phone plans. Governments elect new officials. Changes are a natural precursor to growth. And every successful business does it. By grow, I don’t necessarily mean taking on more design work or more clients, although that may be the case, and it still counts as growth. What I mean by grow, is making progress, expanding while focusing on your goals. You do have goals, don’t you? Without them, how will you know if you’re making progress? If we take 2020 out of the equation and compare this upcoming year, 2021, to your previous years, you should be striving to not only make more money but also to be more satisfied with yourself and your business than you’ve been in previous years. At the very least, you should aim to stay on par as in previous years. What you don’t want is to step backward. If you make less money or aren’t as happy, you’re doing something wrong. And chances are, it’s because you’re holding on to that metaphorical quarter and not letting go. Growing your business and making more money doesn’t necessarily mean doing more work, which, in turn, could increase your stress level. In fact, you can grow your design business and make more money by doing less but smarter work. The easiest way to do this is to raise your rates. But to raise your rates, you have to let go of the notion that you’re not worth higher rates. Or that your clients won’t pay higher rates. Thousands of designers have already debunked that theory when they started charging more money for their services, and their business didn’t fail. Myself included. I make more money today, putting in 10 hours of work than I did five years ago doing 30 or 40 hours of work. How? It’s because I let go of the notion that an hour of my time is worth X amount of dollars. When I started charging clients based on what I thought their project was worth and not how much time it would take me to complete it, I started making a lot more money. And you know what? The only clients that objected to my price increase were the clients I didn’t really want to work with, to begin with. Those clients who didn’t object were the clients who truly valued what I do for them. And you know what? When I raised my rates, they started bringing me bigger and better projects. They stopped sending me simple things to design and started sending me entire campaigns to work on. It’s that perceived value I talked about a few weeks ago in episode 240 of the podcast. The same service I provided was perceived as much more valuable to these clients because I was charging more for it, and they are willing to pay me much more for those services and trust me with bigger jobs. Want another way to look at it? Consider a Rolex watch and a Timex watch. Both timepieces fit nicely on your wrist. Both tell time. And both can make you look pretty darn good fashion-wise. And yet, the Rolex is worth so much more than the Timex. Why is that? Is what they’re made of? There may be a price difference in the actual materials each watch is made of, but I doubt it’s enough of a difference to justify the huge difference in each timepiece's cost. Is it craftsmanship? Both are precision instruments. They both need to be finely crafted to function. Is it the mechanics? I don’t think so. As far as I know, watch mechanics haven't changed much since they were first invented. So what is it? What’s the real difference between a Rolex and a Timex? The true difference is not the watches themselves. It’s the companies behind the watches. They’re the ones who create the value. Rolex markets itself to the elite, the A-listers, and therefore has an elite price tag to match. Whereas Timex markets itself to the general populace, the everyday person, therefore, has a price to match. Their value is exactly where they’ve set it for themselves. Both companies are very successful. However, and I’m just speculating here, but I bet Timex has to sell a whole lot more watches than Rolex does to stay in business. You have a say in how your design business is perceived. Which, in turn, dictates how much clients are willing to pay for your services. Do you want to take on dozens and dozens of small paying projects? Or would you prefer to work on a few high paying projects? Are you a Timex, or are you a Rolex? In my Podcast Branding business, for example. Time and time again, clients tell me they chose my business, one of the more expensive options in the podcast space, because I looked the most professional, and I instilled a sense of confidence in them that I know what I’m doing and they would get quality work from me. Because of that, they are willing to pay more for my services than for any of the less expensive options. So let go of the notion that you’re not good enough or not worth enough because it’s not true. Even the most inexperienced designer, a student fresh out of school, is worth more than they know. I’ve been talking a lot about prices, but there are other ways you can let go to grow your design business. Look at the services you offer. Are there any that you’re just not that keen on doing? If so, why do you offer them? Even a general, all-purpose graphic designer can set limits on what they do. When I started my Podcast Branding business, I offered social media graphics but quickly realized I didn’t like doing them. So I eliminated the service. I still offer to create the branding for my client's social media platforms, but I no longer create graphics for their individual social media posts. Just because every designer around you seems to be offering website design doesn’t mean you have to as well. If you don’t like designing websites, even if you know how, you don’t have to. Let it go and concentrate on the things you do, like designing. Not every designer enjoys designing logos. And not every designer is good at it either. If you don’t like it, stop offering logo design as a service. It’s OK to let these things go and concentrate on the things you are good at and enjoy doing. In a way, it’s kind of like niching down. I’ve talked about the benefits of niching before on several episodes of the podcast. Culling your design services is a form of niching. In fact, it could set you apart from other designers and make you more desirable to clients. Look at Ian Paget from Logo Geek. His entire business is focused on designing logos. The first thing you see when you visit his website is the phrase “I Design Logos.” If you know Ian, you’ll know that his background is in designing websites and yet nowhere on his current site does he mention that. Why? Because it’s not what he wants to do. Ian is passionate about logos, so that’s what he offers. He let go of everything else he knows how to design to focus on one thing. And now he’s killing it in the logo design space. I’m not saying you have to go to that extreme, but it’s a great example of how letting go can help propel you forward. One thing to note. Removing a service doesn’t have to mean never doing it. Ian, for example, still offers other design services to his clients besides logo design. He doesn’t advertise it because it’s not his passion. In my case, If one of my clients asked me to create a social media post for them, I can say yes if I feel like it and do it for them. Nothing is stopping me from doing it. I don’t advertise it as a service anymore. It’s OK to let things go in the name of progress. In fact, it’s somewhat necessary if you truly want to succeed. Ask any successful designer running their own business if they’re doing the same thing today as they were five years ago, and the majority, if not all of them, would answer no. You have to evolve if you want to survive in this industry. If you don’t, then you’ll lose when those around you do. Don’t get your hand stuck in the vase grasping a quarter when there are much bigger things you could be going after. That’s my 2 cents. What are you going to let go of this year? Let me know by leaving a comment for this episode. Resource of the week Chrome Browser Groups In episode 239 of the podcast, I shared how to turn Chrome browser tabs into desktop apps. I got so many responses thanking me for that tip that I thought I’d share another Chrome tip. If you have a bunch of related browser tabs open, for example, you may have several tabs open for different stock image sites. Or, if you’re a web designer, you may have tabs open for each of your client’s websites. An easy way to organize this tab chaos is with Tab Groups. In Chrome, right-click on any tab and select “Add to New Group.” If you already have a tab group, the menu changes to “Add to Group” with a pop-out for you to choose an existing group or create a new one. When creating a new group, you can name it whatever you want, such as Stock Images or Client Websites. You can also assign it a colour, which makes it very easy to navigate. Once a Tab Group is created, simply right-click on any tab to add it to the group. A Tab Group appears in your Tab bar like any other tab. The difference is you can open and collapse a tab group. So if you have 10 client sites in a Tab Group, clicking it will expand to show you all 10 tabs, and each one will be underlined with the colour you assigned the group, making it very easy to see which tabs are part of the group. When you’re done looking at the client sites, simply click on the Group Tab, and all 10 client website tabs collapse into the one Group Tab, freeing up your browser window and making it much easier to navigate. This is a great solution for anyone who likes to keep dozens, if not more, tabs open at once. One thing to note if you’re testing this out, you cannot collapse a tab group until you have a tab that is not part of the group.

A look back at 2020 and a look ahead to 2021. [sc name="pod_ad"]Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. There are so many great resources available for learning and growing as a designer, and I'm humbled that you choose to spend a bit of your valuable time with me. I'm continuing the tradition of making the final podcast episode of the year a form of a retrospective where I look back a the year that's coming to an end and look forward to the year ahead. I bring you A Look back, A Look Ahead 2020 Edition. A Look Back at my 2020 goals. At the end of 2018, I set these goals for myself. ACCOMPLISHED: Talk at more conferences in 2020. Surprisingly, although not as many as I expected, the two conferences I talked at in 2020 were more than I did in 2019, so mission accomplished. FAIL: Grow the Resourceful Designer audience. The 2020 pandemic took a big toll on podcast listenership, and Resourceful Designer was not immune. With fewer people commuting to work, I saw my download numbers dip during COVID lockdowns. The end of the year saw a rise in downloads but not enough to view it as a growth from the previous year. ACCOMPLISHED: Grow the Resourceful Designer Community. The Community has quickly become a place where friendships form and help is freely given. It's even more wonderful than I anticipated. ACCOMPLISHED: Grow Podcast Branding. My niche design business focusing on the podcast industry saw huge growth in 2020. With so many people stuck at home, many decided to start a podcast and needed visuals to go with it. Some of my numbers from 2020 Resourceful Designer Released 47 podcast episodes Reached over 550k total episode downloads in 2020 (Over 125k of which were in 2020) Resourceful Designer released on Gaana and Amazon Music. My design business My design business took a huge hit from COVID-19, with many of my clients being affected by lockdowns. Worked on design projects for 9 different clients (down from 29 in 2019) Two of those clients were first-time clients. I sent out only 14 invoices in 2020 (down from 57 in 2019) Lost 7 long-standing clients due to various reasons. Podcast Branding My Podcast Branding business saved me from a horrible year. Worked with 51 different clients (up from 18 in 2019) Launched 16 new websites for clients Mentioned in an article on how to create stunning podcast cover art. A Look Ahead at my 2020 goals. My 2019 goals carry forward. I want the listenership of Resourceful Designer to continue growing. I want to speak at conferences (I'm already booked to speak at one in March). I want to build the Resourceful Designer Community. It's such a fantastic place right now, but I know it can be even better. New Goal for 2020. Keep going the podcast listenership. Keep growing Podcast Branding to become THE place for podcast websites and branding. Keep growing the Resourceful Designer Community What about you? Did you accomplish your goals for 2019, and What are your goals for the new year? Are you a student getting ready to graduate? What are your goals once you’re done school? Are you still relatively new to the design world? What are your goals to hone your skills? Are you a veteran designer like I am? What are your goals for continued growth? Are you a designer working for someone else? Maybe you enjoy your job; maybe you don’t. Either way, what are your future goals? Or perhaps you’re already a home-based designer, a freelancer if that’s the term you use; what are your goals to grow your business? Wherever you are in the world, whatever your level of skill, whatever your situation is, I want you to take some time to look back at 2019 and think about your accomplishments AND your shortcomings. Did you stop after your accomplishments? Or did you plow right through them, happy with yourself but reaching even further? What about your shortcomings? Did they discourage you, or did they create a sense of want even higher than before? Did you reach the goals you set out for yourself and your design business in 2019? If yes, were you happy with the outcome? If no, think about what prevented you from reaching those goals. So long 2020 As 2020 comes to an end (good riddance). I encourage you to reflect on this past year. Think about everything you’ve accomplished and those things you fell short on. And come up with a plan to make 2021 your year of success. To help with your planning, perhaps you should listen to episode 55 of the podcast, Setting Goals For Your Design Business. I’ll be back in 2021 with lots more advice for starting and growing your design business. I’m Mark Des Cotes wishing you a Merry Christmas and a wonderful holiday season. And of course, that no matter what goals you set for yourself in the new year, the one thing you have to remember is to Stay Creative. What are your goals for 2021? Let me know by leaving a comment for this episode.

There are so many things you can do to improve your design business. Here are 5 tips to help you along the way. Tip # 1) How do you get people to pay attention to you? How do you get people to pay attention and be interested in what you have to say? Be it at a networking event, during presentations, in the emails you send, on a landing page or other marketing material? Start by identifying the problem you solve. As a designer, you are a problem solver. That's your superpower. But nobody cares about a solution if the problem hasn’t been identified. Our brains are wired to go from problem to solution, problem to solution. If you only offer the solution, nobody will care what you have to say. For example; When someone asks what you do for a living, don’t just say, “I design websites for startup companies.” Try it, and you’ll see just how fast someone’s eyes can glaze over. Instead, start with a problem like this. "Do you know how hard it is for a new startup company to compete online these days? With people’s patience and attention spans getting shorter and shorter, it can seem like an impossible task to get noticed. What I do is create great looking and high-converting websites that help new startups quickly gain traction, catch up to and eventually surpass their competition." A problem, followed by a solution. Now you have their attention. Tip # 2) Be confident in your calls-to-action. Every good website, including your own website for your design business, needs a call-to-action (CTA). Without one, what’s the point of the site? Sure, you want people to know more about you. Sure, you want people to know what services you offer. Sure, you want people to see your work portfolio. But ultimately, what you want is for people to hire you. The best way to do that is with an assertive CTA. A passive CTA such as “Learn More” or “Get Started” just don’t cut it. What they actually do is instill doubt in the client. It’s as if you’re not sure about your business and are afraid to ask the client to commit. So instead of asking them to hire you, you’re asking them to learn more about you in the hopes you can convince them. Or to get started, and if they don’t like what they see, we can stop. No. What you want to do is be bold and show confidence that you can help the client and show it in your CTA. Be direct and use CTAs like “Hire me,” “Schedule a Call,” or “Order Now.” The more direct you are with assertive CTAs, the better the chance someone will hire you. 3) Get paid faster by sharing the value you provided on your invoices. Wouldn’t it be nice if clients paid your invoices as soon as they receive them, and you didn’t have to sit there wondering when or if the money would ever come in? What if you could make one small change that would actually encourage your clients to pay your invoices faster? You can. By sharing the value, you provided directly on the invoice. If your invoice looks something like this... Item 1) Designed website = $xxx Item 2) Designed Logo = $xxx Item 3) Designed brochure = $xxx Total = $xxx Then you’re missing out. Use a description field or add a footnote reminding your clients of their purchase value, not just the cost... the value. Item 1) Designed website with clear and concise messaging, which will produce a good conversion rate, translating to increased sales. Item 2) Designed Logo that shows the brand's quality and longevity and stands out amongst the competition. Item 3) Designed brochure to showcase the client's premium services and instill an air of confidence in people hiring you. Show the client that you provided more than just a website, logo or brochure. You provided something that will help their business grow and succeed. When they see and are reminded of that, they will be much more willing to pay your invoice quicker. Tip # 4) Go from being a good salesperson to a great salesperson. We don't’ like thinking about it, but a major part of running a design business is being a salesperson. Otherwise, we wouldn’t ever get new clients. The number of clients who hire you is directly related to how good a salesperson you are. If you want to go from being a good salesperson to being a great salesperson, you need to remember two things: empathy and authority. Empathy Empathy is showing that you understand the problem the client is coming to you with. “I understand how you feel.” “I get where you’re coming from.” “I know exactly what you’re talking about.” When a client feels you have an empathetic connection with them, they are much more likely to hire you. Authority Authority is showing you’re not only confident you can help them, but that you have the experience to back up that confidence. “I’ve helped other clients with similar problems.” “That’s a common issue that I know we can solve.” “Here’s what we can do to solve that.” Think of the power when you combine Empathy and Authority. “I understand how you feel. Rest assured, I’ve helped other clients with similar problems before.” “I get where you’re coming from. That’s actually a common issue that I know we can solve.” “I know exactly what you’re talking about. Here’s what we can do to solve that.” Tip # 5) Avoid being cute or trying to be clever in your marketing. When done right, cute and clever can be a huge success. Unfortunately, the majority of the time they are not done right. And there’s no way for the person who’s developing the campaign to know if it’s done right or not because they’re too close to it. The problem with trying to be cute or clever is a lot of people won’t get it. They’re not in your head. They’re not part of the discussion that comes up with the campaign idea. And therefore, they won’t understand the message. That idea that you think is so cute or clever is completely lost to them. And if a potential client feels confused about your message. You’ve lost them as a client. For any marketing campaign to be successful, the message needs to be clear. Clear what the message is and clear what you want them to do. "Do you need a professional graphic designer to develop your new company’s brand? Book a call to discuss your project." Concise and Clear will win out over cute and clever every time.   Resource of the week Evernote Evernote is, in my opinion, one of the best organization and note-taking applications there is. I use it on a daily basis to keep track of everything from podcast and blog topics, to business contacts, websites I need to revisit, and so much more. Evernote's ability to sync across all my devices means I can access it no matter where I am. It's become one of the most invaluable tools in my arsenal. If you are interested in giving it a try visit evernote.com

Do you understand what perceived value is? Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently. I thought I would do something different by telling you a story to get the point across. Here goes. A lesson in understanding perceived value. Once upon a time (I know, it’s a cliché way to start a story, but I’m going with it.) Once upon a time, there was a young graphic designer by the name of Tom. Several months ago, the large corporation Tom worked at was acquired. As part of the merger process, the new company dissolved the design department where Tom worked, and he lost his job. Tom was upset, of course, but he decided to see this as an opportunity. With the help of his severance money, he decided to do something he had been dreaming of doing for quite a while, open his own home-based design business. One day, on his way back from a client meeting, Tom decided to stop in and see his father. “Hey, Dad! Where are you?” “I’m in the attic.” Tom made his way up to the attic, a place he seldom saw, even when he lived in this house with his parents. “What are you doing up here?” he asked. His father was sitting amid several open boxes, “I was taking out the holiday decorations when nostalgia got the best of me, and I decided to go through some of these old storage bins. Some of these haven’t been opened in decades. What are you doing here?” “I had a meeting this morning with a new client not far from here, and I thought I’d drop by before heading home.” “How’d the meeting go?” Asked his father. Tom sighed, “I got the job.” “You don’t sound that happy about it,” replied the older man. “Dad, sometimes I think I made a mistake starting my own design business. It’s not as easy as I thought it would be. Take this new client, for example. He’s a handyman who does odd jobs for people. He’s looking for a logo he can put on the side of his truck and business cards.” “What’s wrong with that?” Asked his father. “Price,” replied Tom. “He only has a budget of $150. That’s not a lot of money for a logo.” “You know,” continued Tom, “I read articles, I watch videos, I listen to podcasts, and they all say how graphic and web designers should be charging more money for their services. But I don’t see how. I mean, I’m lucky this guy is willing to pay me $150. Do you know there are services online where you can get a logo designed for under $10? How are designers these days supposed to compete with that?” The father looked at his son, thoughtfully. Then he nodded inwardly to himself and said, “Thomas, that’s a tough situation you’re in, but I’m sure you’ll work it out.” Changing the subject, the father asked, “Hey, look in that bin over there. Do you see that wooden box? Take it out.” Tom looked in the bin and pulled out a small ornately carved wooden box. With a nod from his father, he opened it. The box was lined with old black felt. Resting on the felt was a very old watch. The gold on it was tarnished. The glass was cracked and fogged a bit, and the well-worn leather band looked dry and cracked. “What’s this?” asked Tom. “That my son is a family heirloom. Your, let’s see now, a family gave your great-great-grandfather that watch when he helped them during the Civil War. He called it his good luck charm. He passed it on to his son when he enlisted in World War I. Who then passed it on to your grandfather, who wore it during World War II. When grandpa passed away, the watch was passed to me. And one day, it will be yours. It doesn’t work anymore, but it’s part of our history.” “That’s pretty cool,” replied Tom. “Why have I never seen this before?” “To be honest,” said the father, “I had all but forgotten it until today when I found the box. Hey, do me a favour, on your way home, can you stop by the pawnshop downtown? I don’t want to sell it. But I’d be curious to know what they’d pay for it.” “Sure, Dad, why not.” Replied the son. A little while later, Tom called his father. “Dad, I just came out of the pawnshop. They offered $20 for the watch. They said it looked old so that somebody may be interested in it, but since it’s not functioning, that’s the best they could do.” “That’s disappointing,” replied the father. “Humm. There’s an antique store two blocks from where you are. Do you have time to ask them what they think?” “Yes, I could do that,” replied Tom. Later, Tom called his father again. “Guess what? The lady at the shop was intrigued by the watch. She said a watch that old is a rare find and offered $300 for it.” “That’s a lot better.” Said the father. “Do you have time for one more stop? Take it down to the museum on the edge of town and show it to the curator.” Tom hesitated a bit but then agreed. Later that afternoon, Tom burst into his father’s home. “Dad, Dad, you won’t believe it,” he said excitedly, “The museum curator was so impressed when I showed him the watch. He said a piece like that would be a wonderful addition to their collection. He offered to buy it for $50,000.” Tom’s father looked at his son for a moment, then asked, “So what does that tell you about the watch?” “It tells me that the guy at the pawnshop and the lady at the antique store had no idea of the true value of the watch.” “That’s where you’re wrong, my son.” replied the father. “All three places you visited were correct in their valuing of the watch. For the guy at the pawnshop, it’s just another watch. Sure it may be old, but that doesn’t matter to him. He sees watches come and go all the time. If you had accepted his $20 offer, he’d add it to the other watches for sale without a second thought and forget about it until someone showed interest in it. And since you didn’t accept his offer, it’s not a big deal to him. There will always be someone else with another old watch to sell him. So there was no real value in it for him. The woman at the antique store saw a bit more value in the watch because she’s used to dealing with old things. She could appreciate it as rare antiquity and valued it as such. But to her, it’s still just an old watch to display amongst all the other old things in her shop. So even though she valued it more than the pawnshop owner did, it was still only worth $300 to her” “Now, the museum curator, on the other hand, that guy saw more than just a watch. Sure, it would be just another museum piece for people to admire as part of their collection. But it goes beyond that. What he saw was not the value of the watch itself, but the value the watch could bring by improving the museum’s display. Adding that watch to their collection would enhance the experience of the people who visited the museum. It would give them another story to tell. It would give them something new to expand upon. To the museum curator, that enhanced experience visitors would receive because of the watch is a lot more valuable than the watch itself. That’s why he was willing to offer so much more for it. Not for the watch, but for the experience the watch brings. All three people you showed it to saw the exact same watch. But each one had a different perceived value based on their circumstances. And none of them were wrong. Tom, son, the same principle applies to your design business. That handyman you told me about this morning, he doesn’t really care what his logo looks like. He knows he needs one. As long as people can read it and recognize it, he’ll be happy. That’s why he only wanted to spend what he did. He has a low perceived value of what you can do for him. Let me ask you, does your knowledge as a graphic designer or are the skills you use to design logos any different weather a client pays you $150 or $1500?” “No,” replied Tom. “Do you think that the designers who charge thousands of dollars for logos are that much better at what they do than you?” asked his father. Tom replied again. “No” “No,” Agreed his father. “The difference between you and designers charging a lot more is they’re positioning themselves to go after clients who see the value in what they do. Clients that understand a logo as more than just a pretty graphic picture. They understand the value a well-designed logo can bring to their company. Just like with the watch. There are clients out there who want the cheapest design option available to them. Some clients understand that good design matters and therefore costs money. However, to them, it’s still an expense they can afford only to a certain extent. And then some clients know that design goes beyond the designed piece itself. When implemented right, good design can drastically affect their bottom line positively. To them, the design is an investment with a projected ROI. And that’s why they assign so much more value to it. So, Tom, you’ve told me that what you do is no different than what those other high-end designers do. Is that correct? “I did,” Tom replied. “Then, son, be confident in what you do because you are an amazing designer. You need to decide what type of clients you want to spend your time working with—the ones who don’t appreciate your value or the ones who do. And Tom?” “Yes, Dad?” His father smiled at him. “Don’t get any fancy ideas about that watch. I’m holding on to it. You can do with it what you will once I’m gone.” The End. So there you have it—understanding perceived value. I know telling a story like this was a very different approach. Still, I hope it showed you how different people could assign a different value to the same thing. Just like the watch in my story, what you offer as a designer will be perceived by different people as worth different amounts. It’s up to you to figure out who the right people are and find a way to offer your services to them. I read a quote recently that is the perfect way to end this post. There are people out there who are less qualified than you doing EXACTLY what you have always wished to do. The only difference is that they chose to believe in themselves. Words every graphic and web designer should live by. What do you think of my story? Let me know by leaving a comment for this episode. Tip of the week Google Alerts If you are running a design business, you should set up Google Alerts to notify you any time your business name is found by Google. Google Alerts is a great way to be alerted whenever someone online mentions your business. It allows you to thank them for their positive comments or get on top of things should their comments be less positive. To set up your own Google Alerts visit https://google.com/alerts

Do you have what it takes to run a design business from home? If there’s one positive takeaway from the 2020 Pandemic, it’s that a lot of people got to experience what it’s like to work from home. Some realized right away that it’s not for them. They need people around them and an office environment to be productive. In contrast, others got a taste of what being a home-based business owner is like. And they like it. But to run a design business from home, full-time, permanently, you need to know what you’re getting into. Some designers think that working from home is an easy life and that once you set up your design business, new clients and projects will just flow in. But it doesn’t work that way. This is not Field Of Dreams. Just building it does not guarantee they will come. Running a successful design business takes more than design skills. For your design business to succeed, you need solid skills in business development, lead generation, marketing, communication, leadership to work with your team, and of course, sales. Being a designer and owning a design business are two completely different things. So how do you make the most of it? How do you set yourself up for success? How do you ensure that you can sustain this lifestyle long term? The answer–you need to plan. How does that saying go? “By failing to prepare, you’re preparing to fail.” So prepare yourself. Because chances are, it’s going to be a rocky start. Step 1: Create an environment you’re comfortable in. The first step in feeling like you’re running a home-based business is to treat your working space as your business office. Having a place in your dwelling where you can transition from home life to business life is key. If you have a separate room that you can designate as your office, all the better. But if that’s not the case, pick a corner and set it up to be your working environment. Get yourself a good office chair and set up your computer so that it’s ergonomically comfortable to work at. Then fill the space with everything you need to work productively. The more your environment feels like your “working space,” the more productive you’ll be. Step 2: Keep your overhead to a minimum. Everyone dreams of making big bucks and living the dream. But that’s not the way you should be thinking. Remember, it’s not how much money you make that’s important, but how much of the money you keep and what you do with that money, especially at the start. Even though a good office chair is important, don’t spend $1000 on one if you don’t have the money to invest yet. Keeping your overhead low is important. You want to keep your expenses to a minimum to benefit more from the money you make designing. A wise man once said you could save 100% of your money by choosing not to buy something. So even though I’m a proponent for things such as lifetime deals. It’s only a deal if you can afford it and if you’re going to get enough use from it to cover the cost of the deal. Especially when you’re just starting, be careful what you spend. Step 3: Work on your business, not in your business. One of the biggest mistakes freelance designers make is focusing all their time and energy on the projects they do for their clients. Yes, you want to give 100% to your clients. But that 100% doesn’t have to mean all of your time. There’s a big difference between working in your business and working on your business. You must make time to work on aspects of your business as well. Like finances, to make sure you’re keeping your overhead low and doing the most with the money you’re earning. Then there are marketing plans to figure out how you’re going to reach out to new clients. There are also processes and systems you need to develop for your business to succeed, like how you will communicate with your clients and your team? How are you going to organize all the assets you acquire? Don’t forget your goals. Goals are your destination. Where you want to be a year, two years, 5 years from now. Without goals, you have no way to measure your success. Just because you’re an office of one, making money from the few clients you have, don’t think you can avoid treating what you do as a business. And for any business to succeed, it needs to evolve with the times. So make time to work on your business, and not just in your business. Step 4: Be proud of your home-based business. Never shy away from the fact that you are working from home. There was a time when working from home was looked down upon. But not anymore. It’s the end of 2020, and if there’s anything this year has taught us, is that working from home is a viable option. It no longer has the negative stigma it once had. In fact, many people will be envious when you say you’re working from home. Take the attitude that you are working from home, not working at home. There’s a difference. You are running a business, just like every brick and mortar business out there. It just so happens that your business is situated in the same location you call home. Step 5: Look the part. Just because you’re working from home is not an excuse to be unprofessional. How you present yourself and your business is vitally important to your success. I’m a T-Shirt and jeans kind of guy, but any time I meet with a client, either in person or virtually, I make sure to dress up, shave and look presentable. If you present yourself as a starving artist, your clients won’t take you seriously. If you need an actual business environment to meet with clients, look into daily office or conference room rentals at local co-working spaces. Looking professional also applies to your visual brand. Your logo, your website, your social media, etc. You’re a designer; I shouldn’t have to tell you the importance a good brand can have on a business. The same applies to you. Step 6: Be honest with yourself. All of this may be well and good, but you have to be honest with yourself before you get too far down this path. Not everyone is suited to working from home. Nobody knows you better than yourself. Do you have the work habits required to do this all alone? Do you have the discipline to work unsupervised and not be distracted by the things around you? Can you remain happy and motivated after doing this for a long time? Are you capable of dealing with the isolation of being alone every day? This last one is important. Isolation can lead to depression, which can lead to poor working habits and bad business decisions. Which, if left unchecked, can result in a failed business. Find something to help with isolation. Join groups and communities to help combat isolation. The Resourceful Designer Community is a great place for this. Or find local groups where you can interact in person. Not only will these activities aid your social mindset, but they can also enhance your business and quality of life significantly. Think about it before you try it. So there you have it, six steps to running a business from home. If you’ve already taken the plunge and are currently running a home-based design business, make sure you have everything in place to ensure your success. Remember, A goal without a plan is just a wish. And the last time I checked, wishes don’t put food on the table. How much thought have you given to working from home? Let me know by leaving a comment for this episode. Tip of the week Chrome Application Shortcuts A convenient way to turn a website into a desktop application is by using Chrome Applications Shortcuts. This is especially useful for browser-based tools such as invoicing/bookkeeping and Customer and Project Management Software. Instead of searching through dozens of open browser tabs for the right one, create an application shortcut and treat the webpage as a desktop application. To create a Chrome Application Shortcut, open the website, you would like to turn into an application in a browser tab. On the far right of the address bar, click the three vertical dots. Select "More Tools" > "Create Shortcut" Name the application in the pop-up window and be sure to check "Open as Window." then press Create. A new Application icon will appear in the Chrome Apps folder within your Applications folder. You can now use it just like you would any other application. You can add it to your Dock. You can create Aliases from it. And you can easily switch between it and your other applications via the Control Centre. Give it a try and let me know what you think.

Do you know when to use Cloud Backup vs Cloud Sync? You know how important it is to backup your computer. Should the unforeseen happen, your backup is all that stands between you getting back to work after a short delay or having to explain to your clients how you’ve lost everything you’ve designed for them and have to start over. In the old days of computing, a backup consisted of storing files on floppy disks. Then we graduated to things like Zip drives or Jaz drives. Then CDs and DVDs became the preferred method for backing up files. Depending on your organization's size, and of course, your budget, you could also back up to digital tape. These were the easily transportable backup methods—the ones you could take with you or store safely off-site. You also needed to back up to external hard drives. Expensive, bulky things that were great for backing up your entire computer, but you needed a couple of them for a true backup solution. Constantly swapping them with one backing up in-house while the other was safely stored off-site. Things have come a long way since those days. The price of hard drives has come way down, making backup much more affordable. And you can now store hundreds of thousands of files on a drive smaller in size than a stick of gum. So there’s no excuse for not having a backup solution in place. Out of these methods, the one flaw in most backup strategies has always been the off-site backup. Most people start with the best intentions. Moving a fresh backup off-site every day. Then, as time went by and nothing catastrophic happened, those daily off-site backups became weekly backups, and then monthly backups, until you had to check a calendar to figure out when the last backup was made. Whether your backup was daily, weekly, monthly or more didn’t make much difference... until your main system failed you. Boy, oh, boy, did it make a difference then. It’s bad enough if you lost a day's worth of work, but to lose a whole week or more? That’s catastrophic. For anyone around computers in the 90s and early 2000s, you’ve heard the horror stories of crashed computers without backups. Hopefully, those stories were not about you. Introducing The Cloud And then The Cloud was born. The mysterious digital cloud. A place... somewhere, where you can store your files safely, offsite, without having to take a hard drive or disks anywhere. Ok, that’s enough of a history lesson. It’s 2020 as I'm typing this, and I’m hoping you've heard of the cloud and how to use it to back up your files. But just in case, the cloud is simply a group of computers somewhere in the world, managed by some company. These groups of computers are also known as data centres. When you sign up for a cloud syncing or cloud backup service, you are in effect renting storage space in one of these data centres. Sorry if I ruined your idea of The Cloud being a magical storage space floating around in the sky. Even though cloud sync and cloud backup use similar data centers, they are different in how they function. There’s a common misconception that they’re the same thing, but they’re not. In fact, if you want to go by today’s standard backup practices, you should be using both sync and backup. If you’re not, you may be compromising your backup strategy. The difference between Cloud Sync and Cloud Backup. Cloud Sync. In essence, Cloud Sync are services such as Dropbox, Google Drive, OneDrive and many others who work by designating specific areas of your hard drives such as a single folder or a group of folders and “synchronizing” the contents of those folders to their data center. This syncing service allows you to access your files from different locations and using different devices. Let's say you save a design file to your sync folder on your iMac. That file becomes available to you on your laptop's sync folder, making it easy to show clients while visiting their office. While with the client, you can make changes to the file, knowing those changes will sync and be available on your iMac once you return. If you need to get a 3rd party contractor involved, such as a copywriter, share the synced file with them, and any changes they make will be reflected on your file as well. As long as the file is in the sync folder, it can be opened, worked on and saved from anywhere. What’s important to note is that only files stored in the synced folder are accessible from everywhere. If it’s an Adobe InDesign file, InDesign needs to be installed on your iMac, your laptop and on any third party’s computer who needs to access the file. However, things like fonts and any digital assets used by the file stored in the synced folder are not available from everywhere. If you forget to put it in your sync folder, it won’t get synced. Most syncing services charge you based on the amount of data you store with them. If you need more room, they always offer a bigger and more expensive tier you could purchase. One of the downsides of cloud sync services is that should something happen to the file on one device, it happens everywhere. For example, say the copywriter accidentally deletes the file. It’s deleted on your computer as well. Depending on what level you are paying for, some syncing services offer a version history feature, so you can go back and recover a file that was accidentally deleted up to a certain point. One more thing to note. Should your computer be compromised with a virus or get hacked and the synced folder on your computer be affected, having your files synced to the cloud won't help because they will also be affected. Cloud Backup. A Cloud Backup service, such as Backblaze or Carbonite, works in the background. In most cases, once you set it up, you don’t even realize it’s there. It monitors everything on your computer and backs up any new or changed data it finds to the cloud. Usually, you pay one fee for unlimited cloud backup storage space. There’s no tiered pricing. Most cloud backup solutions offer version history, so if a file on your computer gets corrupted, or if after working on it for a while, you decide you liked the previous version instead, you can access an earlier version from the backup. It’s very similar to Apple’s Time Machine or other similar services, but it’s in the cloud. Because Cloud Backup is automated, there’s no need to put your files into a dedicated syncing folder. Your entire computer is backed up, so you know that everything is protected, your files, applications, fonts, everything. Unlike Cloud Sync, you are not working directly on the files in the cloud. Any changes you make to a local file are not automatically reflected on your other devices unless you are also storing them in a Cloud Sync folder. You can still share cloud backup files with someone else, but once downloaded, any changes they make to the file will not show up on your end. Cloud backup is there to protect you should something happen to your computer, and not just should something happen to certain dedicated files and folders. Best-case scenario The best-case scenario is you use both a Cloud Sync and a Cloud Backup solution. That’s what I do. I use both Dropbox to house files I need to access from multiple devices or share with others. And I use Backblaze to make sure everything on my computer is safely backed up to the cloud. Recovering your data from Cloud Sync or Cloud Backup. Should you need to recover your cloud data, there are some differences to note between the two services. Retrieving all your files from Cloud Sync can be cumbersome and take a long time, especially if you pay and use one of the higher tiers. It could take several days to download everything, and you better have unlimited internet, or else you’ll be paying an arm and a leg for overage fees. A Cloud Backup service such as Backblaze also allows you to download your files over the internet, but Backblaze has a service where for a fee, they’ll overnight ship you a physical USB hard drive of all your backed up files. This allows you to quickly copy all your files to your computer without worrying about download issues. You can then return the HD to Backblaze for a refund. Which Cloud service is right for you? Now that you know what each service does Let me tell you that you should be using both Cloud Sync and Cloud Backup. And that’s on top of a physical in-house backup to an external hard drive. It’s a 1-2-3 approach that gives you at least three copies of your data. The more places your data lives, the less chance you have of losing it. Don’t think of Cloud Sync and Cloud Backup as using one or the other. Allow both services to work in conjunction with you. It’s the only way you’ll know your data is truly safe. What cloud-based solution do you use? Let me know by leaving a comment for this episode. Resource of the week Divi Marketplace Divi is amazing on its own, but it's also backed by a growing community of developers and designers! The Divi Marketplace is the place to find tons of free and premium extensions, layouts and other products that complement Divi and will help you build unique websites.

Learn the power of psychological reactance. Have you ever heard of the term Psychological Reactance? According to Wikipedia, Psychological Reactance is unpleasant motivational arousal (reaction) to offers, persons, rules, or regulations that threaten or eliminate specific behavioural freedoms. Reactance occurs when a person feels that someone is taking away their choices or limiting the range of alternatives. This last part is what comes into play in today’s topic. When a person feels that someone is taking away their choices or limiting the range of alternatives, in other words, say they can’t have it, and they’ll want it even more. Just look throughout history. People are constantly doing things they’re told they can’t or shouldn’t do. Books that are banned by school systems quickly become some of the most sought after books around. When a song is banned from television or the radio, it soon tops the charts. When the USA introduced prohibition in the 1920s banning the production, importation, transportation and sale of alcoholic beverages, what happened? More alcohol was produced and distributed than ever before. When you tell someone they can’t have something; they want it even more. That’s Psychological Reactance. So how does this apply to running a design business? Simple, tell a client they can’t have something or something isn’t for them, and they’ll want it even more. What do I mean by this? Let’s say a client is looking for a logo design, and they only have $500 to spend. Using the three-tier pricing method, a pricing strategy where you offer three different options to a client, each one consisting of a slightly better “package” at a slightly higher price, you may present something like this. Option # 1: Design a logo for $500 Option # 2: Design a complete branding package including a logo, stationery and social media branding for $1000 Option # 3: Same as option #2 plus additional assets and a brand style guide for $1500 This pricing strategy gives the client options to choose from. It reduces the chance of them shopping around for other design prices. And it shows them the value of the different product tiers. This pricing strategy is great for upselling to your clients, but it works even better when combined with psychological reactance. Even though the client told you they have a $500 limit, you present options outside their budget. Show them what's available if only they had more to spend, for example. Here’s a proposal I prepared for you showing various options I can provide. Please look at options two and three. I know you can’t afford them according to the budget for this project, but at least they'll give you ideas for when you can afford it. When you present your three pricing tiers, you can do so in a way that the client feels their choices are being taken away. By telling a client they can’t afford something, you make those options more desirable. They'll feel like their choices are being taken away, and they'll look at those two options even closer. I can’t tell you how many times clients told their maximum budget was X only to end up agreeing to one of the more expensive and more valuable options I presented them. Sometimes they chose options that are double or triple their original max budget. Somehow, the money is there. This is not swindling or conning the client. You are simply presenting in a way that makes them feel like their choices are limited, which makes them want it more. People want the freedom to choose for themselves what they can and cannot do or have. A good salesperson knows how to take advantage of that. Putting Psychological Reactance into practice. The way it works is to use phrases such as. “You probably can’t afford this...” “You’ll probably refuse this idea...” “This may not be for you...” “You probably won’t agree to this...” “You may not be the best person for this...” Anything that tells the client they’re not a good fit for whatever you are offering. Another great way to present something is to say. “Do you know someone who may be interested in... or, who may be suitable for...” This last example subtly tells the client they are not suitable or not a good fit. You're not actually saying it, but it’s implied, and they may look more closely at what you are offering. The best way to get new work from old clients is not to ask them if they have any work for you, but to ask them if they know anyone who may need your services. Dear Jill, I hope you're satisfied with the website I built for you. I know you don’t need anything else from me right now, but I would be grateful if you would give them my name and contact information if you know anyone who does. By telling the client they don't need anything from you, you're subconsciously making them feel left out. And since nobody likes to feel left out, they may think of something else you can do for them. This method not only makes clients more receptive to what you are offering, but it actually gives them an out by giving them the freedom to choose for themselves. If they truly cannot afford it or are not a good fit, no harm was done. The client can move along without feeling affronted. However, if that’s not the case, if their budget is more flexible than they told you or they are more open than they led to believe, they may decide to hear you out. And in most cases, that seals the deal allowing you to make a bigger sale. Congratulations. Do you use this method in your business? Let me know by leaving a comment for this episode. Resource of the week FontOfWeb.com Ever want to know what fonts are being used on a website? Fontofweb.com to the rescue. Just enter the URL of the website in question, and Fonttoweb.com will present you with a nice list of all the web page's fonts and how they are being used. Everything from which ones are bolded or used in spans to what weight, line height and point size each header tag is using.

Are you ready to take your side gig full-time? Many home-based designers started off freelancing as a hobby or as a side gig before ever going full-time. It’s the way I did it. I worked at both the print shop and evenings and weekends at home for about a year before I made the leap to solopreneurship. And even though I knew I wanted to do it from the start, I remember the uncertainty of it all was scary. In hindsight, I can tell you it was one of, if not the best business decision I ever made. I only wish I had done it sooner. Ask most full-time home-based designers, and they’ll tell you the same thing. But thinking about making the leap and actually doing it are two different things. Maybe you have a cushy design job working for someone else. Or perhaps your full-time job isn’t even design related, and designing is something you do in your spare time. How do you know you’re ready to do this, on your own, full-time? I’m not going to talk about the physical aspect of it. Whether you have the right environment or the right equipment. Or even if you have the financial means to do so. But I hope I can help you with the mental side by sharing 4 signs that indicate you’re ready to take your side gig full-time and embrace the life of a design business owner. 1) Are you willing to be persistent at it? Designing on the side can be fun. And earning a bit of extra spending money is always a good thing. But turning your “hobby” into a full-fledged business is a completely different matter. It requires a daily commitment and a persistent effort to sustain it and work at growing it. As a business owner, you'll be faced with deadlines, acquiring and dealing with clients, working on projects and tasks you may not be that interested in, and just overall dealing with a whole new form of stress you may not be used to. Not to mention it could take a while before you start earning a profit. Success is not guaranteed. Especially instant success. Take a reality check and know before you start whether or not you are willing to stick it out for the long haul as you strive to turn your “hobby” into something successful and profitable. If you’re willing to do just that, you’ve passed indicator number 1. 2) Are people willing to pay for your work? A key indication that you can turn your design skills into an actual business is knowing you can earn a living at it. It’s one thing to create an invitation for your grandmas 80th birthday. It’s a completely different thing to create an invitation for your city’s business awards gala. Are your design skills good enough that people are willing to pay you to do it? A good indication is when people start asking you to design things without you offering first. If people you know are approaching you for design work, there is an excellent chance other people, people you may not know, are willing to pay for your services. If that’s the case, it’s a clear indication that there’s potential to expand beyond your “hobby” into a full-fledged design business, and you’ve passed indicator number 2. 3) Do you understand what’s involved in running a business? Turning your design side gig into a design business doesn’t simply mean you’re designing all day, every day. If you start a full-time design business, you will be expected to do what it takes to run a business beyond just designing. This includes marketing your business, acquiring clients, answering emails and phone calls from potential clients. You'll be Invoicing clients, chasing payments, keeping your books up to date, filing your taxes. Understanding how to run a business is just as important as your skills as a designer. Most home-based design businesses that fail do so not because they are bad designers but because they’re bad business people. Your design talent will only get you so far. If you don’t take time to learn the basics of running and scaling your business, you won’t succeed. Regardless of how much you think you know about running a business, you’ll want to put in some extra time to understand better all it entails—everything from the principles of managing your finances, to time management, to client relationship building. Once you grasp what it takes to start and run a design business, you’ve passed indicator #3 4) Are you willing to make sacrifices for your business? Starting a home-based design business will often require some sacrifices, especially financially. Until your business is up and running and you have clients bringing you design projects, there will be no money coming in. Are you willing and able to put in the effort every day knowing there’s no money coming in yet? It can become very stressful. Starting a home-based business is also a major lifestyle change. Can you cope with the isolation of working all by yourself every day? Do you have the discipline to sit at your workstation and actually work without being distracted by anything? Are you able to separate your work life from your family life when needed? All “hobbies” that are turned into businesses require sacrifices of time, money and work-life balance. Possibly even sleep. You have to be sure that whatever sacrifices you make for your business to succeed won’t compromise other essential aspects of your life. Suppose you are someone with a career in a different field and designs on the side. You have to realize that this “fun hobby” you enjoy so much may start to feel less enjoyable and more like work as you spend your time growing your business. If you believe you can proceed without any of these things affecting you, then you’ve passed indicator #4. Evaluate your opportunities If you can acknowledge and say for certain, you’re comfortable with each of the four signs. You are willing to be persistent at it. People are willing to pay for your work. You understand what’s involved in running a business. You’re willing to make sacrifices for your business. Then you are in the right mindset to turn your “hobby” into a legitimate full-time design business. Take the time to fully evaluate the opportunities presented to you and create a plan for you to follow. You can turn your hobby or side gig into one of the most enjoyable things you will ever do to earn a living. As most of us who previously followed this path to varying degrees of success will tell you. We can’t imagine doing anything else. Our only regret is we didn’t start sooner. Resource of the week Squoosh.app Squoosh.app is a website that allows you to drag and drop images you want to optimize for web use. The image appears in a full browser window with a slider in the middle. Your uploaded image is on the left, and the optimized image on the right. You drag the slider left and right to compare the two images. Options allow you to resize the image as well as reduce the colour pallet. You can also adjust the type of compression and quality of the image until you are satisfied and are ready to download your newly optimized image. I don’t know how they do it, but I’ve been able to take optimized images out of Photoshop and cut their file size in half without any noticeable degradation of the image. Check it out; I'm sure you'll find the site useful.

Are you a print designer who wishes you knew how to design websites? There are many graphic designers who don't offer web design services. Some have no desire to do so. While others would love to add web design to their list of skills. However, they feel intimidated by the notion of tackling a new medium. What they fail to realize is that although the usage between print design and website design is different, the design principles required to make both look good are the same. At their core, the foundation principles that govern what is good design are the same regardless if you are designing for paper or screen. I got into web design in the mid-90s when having a website was a novelty for most businesses. At that time I was offering something unique. Most websites in the early to mid-90s were built by computer programmers, and at the time, most computer programmers were not very adept at design. My sales pitch was to ask clients if they wanted an ugly website with beautiful code, code that nobody sees. Or if they wanted a great looking website with not so perfect code but still functioned perfectly. Most clients sided with a good looking website. As a web designer, I offered the aesthetics of good design. I took the skills I learned as a print designer and applied those skills to web design. And I do the same today. If you are a print designer who would like to learn web design, the process is not as difficult as you may believe. Because of your design knowledge, you are already halfway there. It's just like learning to drive a second vehicle Think back to when you first learned to drive a car. There was an awful lot of information you needed to learn. The rules of the road Street sign meanings When you're allowed to change or not change lanes. How much distance to keep between you and the vehicle ahead of you. Which vehicle has the right of way when multiple vehicles arrive at a four-way stop simultaneously. These are just a handful of the many, many rules you needed to learn. On top of the rules of the road, you also had to learn how to operate a vehicle. The amount of pressure on the accelerator required to get the car moving. The force required on the brake pedal in order to stop the car where you want it to stop. How much you have to turn the steering wheel in order to direct the car around a curve or corner. When during a turn do you start straightening the wheel in order to proceed in the desired direction. Using your turn signals. Looking in your mirrors. Checking your blind spots. and so on, and so on. When you think of every small aspect of learning to drive, there was an awful lot you needed to know. Now, imagine as an experienced car driver, you want to learn how to drive a motorcycle. You’re going to have a much easier time learning to drive a motorcycle than someone who is learning to drive for the very first time on a motorbike. Why is that? It's because of the foundation you already know. The fundamentals, the principles of driving are the same whether you are driving a car or a motorcycle. The street signs are the same. The rules of the road are the same. You’re still going to use turn signals. You’re still going to check your blind spots. The accelerator and breaks on a motorbike are different than those on a car but your previous knowledge will help you get accustomed to them much faster. If you already know how to drive a car, learning to drive a motorcycle is so much easier than if you didn’t know how to drive a car. The same applies to a print designer learning web design. The foundation of good design, the principals you follow on every print piece you create apply just the same on a web page. You want to create a visual hierarchy, You want to create a flow for the eye to follow. You want to pair fonts that work well together. You want to use colours, photos and other design elements that complement each other to create a visually pleasing layout. etc. etc. The principles of design are the same. What’s different are the tools you use and the medium you’re creating on. Think back to when you first started as a print designer. Photoshop, Illustrator, Indesign all seemed very daunting. But slowly, through experimenting and practice, you learned how to use them. It’s the same thing with web design only the tools are things like WordPress, Squarespace or Wix. And I’m not talking about coding. There was a time when coding and web design went hand in hand, but that’s not the case anymore. There are plenty of web designers, making a good living designing websites for clients, who don’t know anything about code. And if for some reason you do end up needing code to accomplish something on a website, Uncle Google is always there to help you. It’s not that intimidating. Just like learning to drive a motorcycle is so much easier if you already know how to drive a car because the same driving principles apply to both vehicles. Learning web design is so much easier if you already know the principles behind what makes good design. Start off small, get a Wix or Squarespace account if WordPress intimidates you too much. Then once you get comfortable designing websites, branch out and give WordPress a try. Themes or page builders like Elementor or my preference Divi are very intuitive and easy to learn and allow you to build amazing looking and functional websites without having to code. You know what they say, anything is easy once you know how to do it. Well as far as web design goes, if you’re already a print designer, you’re more than halfway there. So don’t be afraid, give it a try, and before long, you’ll be adding web design to your list of design services.

How are you standing out from your competition What do you think of when you hear the word “pencil”? I bet that one of the images that flashed through your head is of a yellow-painted piece of wood with a graphite center. The quintessential yellow pencil found the world over. A Medium article by Melissa Gouty titled “Why Pencils Are Painted Yellow" got me thinking about the parallels between a yellow pencil and your design business. I'm going to paraphrase Melissa's article for the sake of my comparison. The common yellow pencil that we take for granted helped spark the renaissance. Before the invention of the pencil, quill and ink were the only means of writing, and they were reserved for the elite. The invention of the pencil allowed common people to record knowledge and write whenever and wherever they wanted. The discovery of graphite was so valuable that the English government guarded it and controlled its distribution. People took to smuggling graphite around the known world, and innovative individuals devised ways to use it for writing. In 1565, A Swiss man named Conrad Gessner came up with the idea of encasing graphite in wood and the pencil industry was born. This common instrument familiar to every schoolchild, which you probably have strewn around your home, was a valuable commodity back then. To own a pencil made you special. But like most things, time and wider availability diminished the pencil’s appeal. Over the next 300 years, the thrill of owning a pencil fizzled out. This marvellous invention was no more than a boring piece of brown wood with graphite in the middle, until 1889, that is. In 1889 the World Fail was held in Paris, France. It attracted more than thirty-two million visitors and showcased exhibitors from around the world. One exhibitor was an Austrian-Hungarian company by the name of Koh-I-Noor Hardtmuth. They had been in business for over 100 years and were knows for producing high-quality art and drafting supplies, including pencils. But really, how is one pencil better than another? Koh-I-Noor came up with an idea. You might even say it was one of the first things to go viral. At that time, the largest diamond known to exist, coincidentally named The Koh-I-Noor Diamond, was about to be inset to the crown of the Queen of England, Elizabeth II. So the drafting supply company did something nobody had ever done before. Since the name Koh-I-Nor was getting so much publicity, they gave their pencil the same name. They called it the Koor-I-Noor Series 1500. But naming their pencil wasn’t enough. They had to somehow make their pencil different. That’s when they came up with the idea of painting their pencils yellow. They put a lot of thought and energy into selecting the perfect colour. Settling on their particular shade of yellow for three reasons. The best graphite, the same they used in their pencils, came from China, and in China, yellow represents prestige and royalty. The Koh-I-Noor Diamond has yellow flecks in it. The crowns on the Austria-Hungary flag depicted yellow crowns. So at the 1889 World Fair in Paris, France, the Koh-I-Noor Hardtmuth art and drafting supply company introduced their new Luxury pencil, the Koh-I-Noor Series 1500. This "Luxury" version of the common pencil quickly became associated with wealth, power and prestige. Soon, nobody wanted to be seen with a plain brown pencil, and Koh-I-Noor cornered the pencil market, selling a more expensive "Luxury" version of the same product everyone else was offering. Back then, there was nothing stopping others from following their lead, and soon, pencel manufacturers around the world were painting their pencils yellow as well. But for a short time, one company figured a way to corner the pencil market by making their product more desirable than what their completion was offering. The Yellow Pencil and Your Design Business So what does the story of the yellow pencil have to do with running a design business? Think of all the services and products you offer and how similar are they to your competition? You design logos. They design logos You design business cards. They design business cards. You create websites. They create websites. We are all designers, and to an extent, we all pretty much offer the same thing. Take a cue from what one company did 140 years ago, and do something different that makes what you offer unique compared to everyone else. What are you doing to stand out from your competition? How are you offering the same services they do in a manner that will entice clients to chose you over them? I can’t give you the solution, but I can encourage you to pursue your own answer. Figure out what may work for you. Become the “luxury” option that clients will covet. How do you stand out from your competition? Let me know by leaving a comment for this episode.

Being diligent today will make you more productive tomorrow. Last week I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks. Today's post is all about setting up for a more productive tomorrow. And to do that, you need to start today. For as long as I can remember, my nightly routine before bed has included looking and preparing for the next morning. Call it my shutdown ritual if you will. I like to know before my head hits the pillow what’s on my schedule for the following day. Getting things ready the night before allows me to hit the ground running and start my next day with a purpose. There's no wasted time in the morning figuring out what projects or tasks I need to do. It eliminates me from looking through emails, creating a to-do list, and getting myself organized because it’s already all done for me. When I sit down at my computer at 9 am, I can immediately get to work on whatever task or project takes priority on my to-do list. If you don’t have a proper plan of attack, you could find yourself wasting the better part of an hour accomplishing nothing as you try to figure out what you need to do. Do that every morning, and it can add up to several days worth of time by the end of the year. But what's the difference between organizing yourself in the morning, compared to doing it the night before? The difference is, the night before, or at the end of your workday, you’re pretty well spent already. The time you take preparing for the following day is time you probably wouldn’t have gotten much accomplished in anyways. However, in the morning, you’re much more energized. Even if you’re still groggy from sleep, you still have more “gung-ho” than you do at the end of a long workday. So why waste that energy on prep work? If you know ahead of time how you're going to spend your day, you’ll be much more productive and much more efficient in doing so. I usually do my prep work before going to bed. It’s one of the last things I think of at night and allows me to mentally work out my next day’s plan of attack as I nod off to sleep. But maybe you don’t want to do this right before going to bed. Maybe you fear it will get your mind racing on work-related issues, and you won't be able to fall asleep. If that’s you, then I suggest you set aside a few minutes at the end of your workday. 5 to 10 minutes is all you need as you wrap things up to plan for the following workday. 3 steps to a more productive tomorrow. Step 1 If you combine last week’s topic with this one, you should be working on your non-negotiable tasks every day. If you have the time, you also tackled some procrastinatables and maybe even some optionable tasks. Take the time at the end of your workday to review and reflect on what you managed to accomplish that day. Take satisfaction in the projects and tasks you completed, no matter how small. They’ll help motivate you for the following day. Research has proven that keeping track and acknowledging your progress actually helps boost your working morale and creates a better outlook in your overall life. Step 2 Start a new to-do list. Do not use the same list as the day before. You may think that seeing previously scratched tasks off will motivate you, but they won’t. In fact, studies have shown that our brain has a hard time differentiating checked or scratched off items on a list from the unchecked ones. All that registers is a long list of items that could be discouraging. That’s why most digital to-do lists automatically hide completed tasks. It’s not to subconsciously discourage you. So start with a fresh list. Take note of those projects and tasks you didn’t complete that day and add them to your new list for tomorrow. Organize them using last week's method. Remember that what might have been a procrastinatable task today might need to be a non-negotiable task tomorrow. Once you have tomorrow's list, determine the two or three most important tasks and mark them as the top priorities. These will be the ones you’ll tackle first thing in the morning. Then look at the other items on the list and mentally rank them in order of importance. Try to imagine how your day will unfold. What will you do first thing? What will you get done before lunch? What will you do after lunch? How do you plan on finishing off your day? Having a good mental picture of what you need to do will go a long way towards allowing you to accomplish it. Step 3 Prep your space. Declutter your workspace and get it ready for the morning. Put away papers and files. Organizing your tools and take out anything you may need for tomorrow’s tasks. This also means getting your computer ready for the next morning. Quit any open applications that won’t be needed the next day. I like to quit my Mail app and Slack every night, so I'm not tempted to check them as I sit down at my computer. I also close any browser tab with Facebook, Twitter, LinkedIn or any other social media that could be a distraction to me in the morning. There will be plenty of time to check email to see what’s happening on social media later in the day once I’ve accomplished something from my to-do list. The last thing I want is to waste time at the start of my day by sifting through junk mail or scrolling through meaningless social media posts. All of that can wait until later. If there’s a real emergency, my clients know my phone number, and they can always call me. That’s the 3 step process. That’s pretty much my process. It’s how I end every day and how I’m ready to hit the ground running every morning. It’s also how I can juggle so many things every day. I set priorities, figure out which ones to do, and get to them. It’s that simple. If you want to give it a try and see if you can be more productive, why don’t you take 5 to 10 minutes at the end of the day today and follow my three steps? Step 1: Reflect and feel satisfied with what you’ve accomplished today. Step 2: Start a brand new to-do list, including new tasks and projects, as well as anything you didn’t finish today. And prioritize them. Step 3: Prepare your working environment, both your physical space and computer, so you’re ready to hit the ground running tomorrow. I bet, if you do this, you’ll soon discover how much more productive and efficient your time will be. Are you going to give it a try? Let me know by leaving a comment for this episode.

The Perfect To-Do List + Time Management = Success. If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists. I like Anylist for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is Evernote (get a free month with this link). I have Evernote fine-tuned with different notebooks for every part of my work life. But it doesn’t matter if you use a digital tool or pencil and paper if you don’t understand the fundamentals of the perfect to-do list. For a to-do list to function at its best, you need proper time management along with your to-do list. When the two work hand in hand, your to-do list becomes much more achievable. Writing the perfect to-do list. To write the perfect to-do list, you must determine what to put on it and in what order. You must also decide what not to include on your list. If you put too many things on your to-do list, it becomes unmanageable and discouraging. A good to-do list has three sections. 1) Nonnegotiables Nonnegotiables are things that absolutely have to get done on time. These are priority items such as scheduled appointments or tasks with a fixed deadline. If you don’t get them done promptly, it will be too late. 2) Procrastinatables Procrastinatables are things that absolutely need to get done, but are not as time-sensitive as nonnegotiables. It would be nice to get them done soon, but if you don’t manage to get to them today, tomorrow or the following day will do fine. Be careful putting them off; procrastinatables will eventually become nonnegotiables if you don't get to them. So try not to ignore them for long. 3) Optionables Optionables are all the projects and tasks that you would like to do, but have no priority as to when, or sometimes if you should do them at all. Optionables are tricky. You need to figure out how each one aligns with your goals. For example, if there’s a recording of a webinar you missed, but it's only available for a few days, you need to figure out if watching the recording will help you achieve your goals. If yes, then make the time on your to-do list to watch it. If you determine the webinar doesn't align with your goals, let it go and forget about it. Once you have your list of optionables, rank them in descending order of priority and tackle them in that order. How to tackle your to-do list. Once you have a to-do list with the three sections mentioned above, it’s time to get to work. Mark Twain is credited with saying, “if you’re tasked with eating two frogs, it’s best to eat the biggest frog first." In other words, look at your to-do list and figure out the biggest and possibly the task you're dreading the most and get it done first. Not only will you feel good crossing off the biggest and most dreaded task, but it will also make the rest of the list easier to get through. HINT: Whenever possible, try to complete as many items from your to-do list before checking your email or social media. Email and social media have an uncanny way of disrupting your day and often add to your to-do lists. Avoid to-do list overload by completing a few things before you end up having to add to your list. Listen to your body clock. The perfect to-do list composed of nonnegotiables, procrastinatables and optionables is your guide to get through your day. However, the order your list is written in isn’t necessarily the order you need to complete it in. Tackle your list according to your body clock. If there are certain times when you feel the most creative, use that time to work on the creative projects on your to-do list. When you feel less energetic, such as first thing in the morning or late in the day, tackle the to-do list items that don't require much brainpower. To-Do lists and time management To make the most of your perfect to-do list, you should have a rough idea of how long each item on your list will take and plan your routine accordingly. If it takes you an hour or so each morning fully wake up, choose tasks that fit that time. Don't start a mundane task that requires three or four hours if it's going to eat into the more focused time of your day. Try not to block to-do list items into 15 minutes, 30 minutes or 1-hour time blocks as most calendars do. Most tasks are not structured that way. What you think will be a 30-minute phone meeting with a client may only take 8 minutes or could end up being over an hour long. If it finishes early, you have extra time to take on something else from your list. However, if it goes long, you won't feel stressed for the call eating into the time block of the next task. Of course, time management and to-do lists are not as cut and dry as this. Brain fog and high creative periods can't be scheduled, so your days need to be fluid and flexible. Plus, there's always the unexpected you can’t plan for. The school calling saying your child is sick. Or a client in a panic because their website suddenly went down. Life can’t be perfect. It would be nice if it were, but that’s unrealistic. But hopefully, by writing the perfect to-do list and taking control of your nonnegotiables, procrastinatables and optionables, you’ll add a bit of peace and order to your daily life. Resource of the week Logo Package Express 2.0 Logo Package Express automatically generates and exports logo packages from Adobe Illustrator with blazing speed. Packaging logos is boring and complex. First, you have to know what formats to provide your clients, then you have to make them. Manually. One at a time. It takes hours and is a real pain. Logo Package Express turns that dreaded task into a breeze by pumping out 200+ logo files in under 5 minutes. It's truly one of the greatest additions to the design market in a while. Save $20 off the purchase of Logo Package Express 2.0 with this link. Already own Logo Package Express version 1? Click this link, log in and purchase the updated version 2.0 for only $20.

Are you producing any of your design projects in-house? I got the idea for this episode of the podcast when a member of the Resourceful Designer Community shared her new toy with us in our Slack group. Laura bought a Roland VersaSTUDIO Desktop Sign Maker BN-20. It’s an eco-solvent printer she plans on using to produce stickers, vehicle graphics and apparel graphics, among other things. This new piece of equipment will allow her to produce materials for her clients in-house. She also plans on using it to make pieces to sell through her Etsy shop. This got me thinking about different ways designers can produce things in-house. Now for the record, I don’t produce anything in-house myself. I had the opportunity years ago, which I’ll share with you a bit later, but I chose to focus my time solely on the design part and not production. But if you’re into it, producing in-house can be a very lucrative income stream for your design business. Years ago, a designer I knew lost her job and opened up her own home-based design business. When I later ran into her, she told me getting laid off was one of the best things to happen to her. She had purchased special equipment and was now serving clients she loved and happily producing printed materials for them in-house. Items like posters, business cards, postcards and wedding and party invitations, That was my first exposure to the idea that a home-based graphic designer could also produce material in-house. When I started my home-based design studio, an office supply representative offered me a high-end office copier for zero dollars. All I had to do was agree to purchase copier toner through him and to pay a small fee of $0.12 per sheet printed on the machine. The offer was very tempting. But then I started thinking of the time involved running the copier, cutting, folding, and everything else involved with producing in-house, and I decided it wasn’t for me. I prefer to do the design part and let others handle the production part even if it costs me more to farm out these projects. But many designers love producing their materials. And not just sheets of paper. Home-based designers can produce things such as: Stickers/decals Heat transfers for garments and apparel Posters Banners Vehicle graphics Foil stamping Laminating Embroidering Die-cutting using circuit makers Screen printers Block print Letterpress 3D printing There are so many options you can choose from. It might be hard to decide what sort of products you want to produce in-house. What if you can’t afford the equipment? What if you can’t afford the equipment required for producing in-house? It might be easier than you think to acquire them. New equipment is a tax expense. Keep in mind that any equipment you purchase for your business claimable on your taxes as a business expense. Check with your accountant to find out how to claim the equipment. Purchase second hand or refurbished. Second hand or refurbished equipment can often be just as good as purchasing new, except you pay much less. There’s always someone out there selling old equipment. It’s just a matter of looking. Purchase floor models or demo units. As new models of equipment are released, stores and distributors must sell their current inventory to make room. These units are often available at great sale prices. But for a more significant discount, ask if they have a floor model or demo unit for sale. These units have minor usage and often come with the original warranty. Look for grants or low-interest loans to fund your purchase. Ask your local economic development group or business centre if they know of any grants or low-interest business loans available for small businesses wanting to expand or purchase equipment. You may be surprised at the amount of money available for anyone who knows where to ask. Grants are great because you don’t have to pay them back. But they often require a lot of paperwork and jumping through hoops to get. But free money may be worth the hassle. And some “expansion” loans for small businesses are available at 0 or very low-interest rates, which allows you to purchase equipment and pay it back over time. Open a line of credit. If you qualify, a line of credit is a good option for purchasing new equipment. Lines of credit often have much lower interest than loans or credit cards. Most, however, do require collateral to secure them. They’re easier to get if you’re a homeowner and not a renter. Incentive from seller Lastly, contact the seller or distributor of the equipment you want and see what sort of deals they can give you. As I said earlier, I could have had a high-end office copier for zero money. All I had to agree to was purchasing the toner through the supplier and a fixed fee per copy. If you can convince a supplier you’ll be purchasing enough supplies through them; they may offer you a great deal on the equipment. Producing in-house: Pros and Cons. Pros of producing in-house You can make better profits compared to farming out projects. You can compete better by charging lower prices than your competition. You control the entire process from design to production. You can produce projects much faster than farming them out. Make extra money by producing for other designers. Cons of producing in-house The equipment takes up space in your house. You need room to store supplies. You must make sure you have supplies on hand to produce projects. Equipment can be noisy and interfere with your family’s life. You are responsible for repairs should the equipment break down. Producing in-house is time-consuming. Conclusion I made the decision years ago that producing in-house was not something I wanted to do. But I’m not you. Maybe this is just the thing you need to expand your design business and take it to the next level. This might be the niche that will set you apart from your competition. If you think producing in-house is something you would like to do, then look into it.

Do you farm out design projects? Finding yourself overwhelmed with too many design projects is a sure sign that you are not charging enough for your design services. Don’t turn clients away. Instead, raise your prices and start farming out design work. The following is a post from the Resourceful Designer Facebook Group. Hi guys So I'm turning away a lot of work at the moment, as I have my day job, and seem to have very little energy in the evenings and weekends to take on many freelance jobs. Seriously, I'm feeling so burned out, have been for a while now. I do the odd freelance jobs here and there for previous clients that I'm friendly with, but I still get a lot of requests, despite not advertising or putting any vibes out there that I'm available. I usually just recommend one or two other designers, and they really appreciate the work coming their way, but I also sometimes wonder if I'm being too kind? Would this be reciprocated? Could I charge a % from the jobs I recommend? Would outsourcing them take too much energy if I still need to be the person in-between the client and the designer? Has anyone else been in a similar situation? I’m sure the original poster is not the only designer facing this problem. At some point in your design career, you will find yourself burdened with more work than you can handle (trust me, it will happen). When faced with this situation, the first thing you should do is review your design rates, because chances are you are not charging enough for your services. The same applies to all service-based industries. Too much work coming in is a sure sign that prices are too low. Raising your rates will reduce the number of inquiries you receive, and those inquiries that come in will come from higher-quality clients. It’s a fact experienced by designers the world over. The more you charge, the better calibre of clients you receive. Raising your design rates can be scary. Raising design prices scares many designers. What will your current clients think? Will they leave you for a less expensive designer? Will clients stop referring you if you charge more? Will the influx of new design work dry up? In my experience, and from others I’ve talked to, nothing drastic will happen when you charge more, other than you making more money. Yes, there is a possibility of losing some clients. But the increased income from remaining clients will make up for the losses. Plus, with fewer clients, you’ll have more time to devote to projects, which means you’ll probably do a better job, one worthy of the higher prices. Raising rates usually rectifies work overload. However, what if there are still too many projects for you to handle? In the original poster’s situation, quitting their day job to run their design business full time is an option. But what if that’s not feasible? The solution is farming out design work. Referring clients to other designers doesn’t help you. And asking for referral fees or commissions from other designers becomes complicated and seldom works. Instead, you should retain the clients and farm out any design projects you cannot handle. Hire other designers to work for you and earn a percentage of the project cost. Be an “art director” and farm out design projects. When you start farming out design work, you act as an “art director.” Your job is to talk to the client, figure out what they need, possibly sketch out some rough design ideas and pass all this information to another designer to complete the work. This lets you satisfy the client without devoting all your time to the project. It’s a win-win for everyone. How to farm out design work. To farm out design work, you first need to find capable designers. Inquire within your network of design acquaintances if anyone is available to freelance for you. If you don’t know any capable designers, you are sure to find some on platforms such as: upwork.com toptal.com peopleperhour.com freelancer.com workhoppers.com guru.com fiverr.com Once you find a freelance designer, you act as the go-between. You talk to the client, figure out what they need. Maybe come up with some rough ideas and then get these other designers to complete the work for you. In some cases, you may give these designers creative freedom to develop their own ideas based on the information you provide them. In other cases, you may dictate exactly what they should design. It will depend on the project and the capabilities of the designer. Once the freelance designer completes the work, you present it to the client. Saving you time. Farming out design work allows you to take on more projects with minimal time commitment on your part. A 10-hour design project may require only one or two hours of your time. Do this several times a week, and you can bill your clients for a full week’s worth of work, even though you’ve put in less than a day’s work yourself. Once a design project is complete, you pay the designer from the money you charged the client. The difference becomes your income. Many designers farm out more work than they take on themselves. They meet with the client, go through the whole discovery process, brainstorm ideas, and then farm the actual work out to willing designers who charge them less than they charge their clients. Farming out design work allows you to keep clients. Farming out design projects allows you to make money from projects you couldn’t otherwise handle yourself. The clients remain yours and will return to you the next time they require design services. In the future, should you have more time available, you can do the work yourself. So the next time you feel overwhelmed by the amount of design work you have, consider raising your rates and farming out any design work, you can’t or don’t want to handle yourself. Do you farm out design work? Let me know by leaving a comment for this episode.

If you want to succeed as a designer, you must invest in yourself. Have you heard the quote, “it takes money to make money?” The same concept applies to growing your design business as well as improving yourself as a designer. If you don’t invest in yourself, you’ll become stagnant, outdated, and eventually overlooked. Clients hire graphic and web designers because they want fresh ideas and skillsets to implement them. These clients will quickly tire of someone if all they ever produce are the same old things. No business or person, for that matter, can do the same thing over and over and expect to succeed. Sure they may thrive in the short term. But if I were to hazard a guess, I would say you have long term goals for yourself and your business. The only way for you to achieve those goals is to invest in yourself. To prosper and be successful as a designer, as well as live a content life. You must make sure you are always moving forward. Think of yourself as a shark. Certain species of sharks must keep moving if they want to breathe. If they stop moving for any length of time, they’ll die. Try to have a similar mentality as a shark. To flourish in this business of design, you can’t sit still. Keep learning, improving, acquiring, and more. I graduated from college in 1992 from a three-year graphic design program. It was only during the second half of our third year that we were introduced to computers. That means most of my design education was done using archaic methods compared to today’s standards. I learned how to use: Proportion wheels French curves blue non-repro pencils Rubylith or Amberlith Letraset rub-on type PMT cameras Waxers Xacto blades and the list goes on There’s no way I could have built a successful design business and gotten to where I am today without investing in myself. The skills I learned in school just wouldn’t cut it in today’s world of design. Here are seven ways you can invest in yourself. 1) Invest in equipment I always say that creativity comes from the designer, not the tools he or she uses. Just like a skilled carpenter can still make beautiful furniture with old tools. But let’s face it. The creativity may come from the designer, but having newer devices sure helps a lot. That’s why it’s worth investing in the equipment you use as much as possible. I hate spending money on new equipment, but when I do, I make sure I get the best bang for my buck. If that means paying more money upfront for a better option that will last longer, so be it. I’m a Mac guy. One of the most heard complaints about Macs is their price. But to me, it’s worth the investment for the peace of mind of knowing my computer will run flawlessly for years to come. I used my previous 2010 iMac from the time I bought it new to 2017 when I upgraded it for a new model. That was a good investment. Of course, there’s other equipment you need besides your computer. Purchase each one with the knowledge that it’s an investment. And the idea behind investing is to get the best return for your dollar. 2) Invest in software and online resources The software you use to run your design business, as well as the online resources that support your business is all investments. Without them, you couldn’t run your business or earn a living. Invest in things such as web hosting, plugins, fonts, graphic resources from sources like Design Cuts or Creative Market. Tools like Logo Package Express or Services for creating mockups are all essential for your success. Don’t forget project/client management software, bookkeeping and invoicing software, and so much more. There are plenty of free options for you to run your design business. Gimp, for example, is a free design software alternative. But most designers choose to invest in tools such as Adobe CC because it makes their lives easier. TIP: If you think you are going to use a software or online service enough, and the option is available, I suggest you purchase a lifetime deal. It costs more upfront, but it pays off big time in the long run. 3) Invest in learning Remember what I said about my college days? The only way I got from then to now was by taking courses, watching tutorials, attending webinars and conferences, reading books, and any other way I could learn. Times are different now than they were even a few years ago. If you want to learn something new, you can usually find someone on YouTube teaching it. However, YouTube and other free online resources are no substitute for taking a course. I learned HTML and CSS by taking courses on the old Lynda.com (now LinkedIn Learning). I also tried to learn PHP that way, but my brain didn’t grasp that one. Over the years, I’ve bought courses on Udemy, Skillshare, and many courses offered by private individuals or companies. The difference between a paid course and something you can find for free online is enormous. Both the quality and the content is so much better in most cases. Not to mention, the people behind paid courses want you to like their product so you’ll share it with others and possibly purchase more from them in the future. Therefore, they make sure you get the best information possible for your money. When it comes to learning something new, you can start with YouTube. But if you’re serious, find a paid course and invest in yourself. 4) Invest in networking/conferences Ever since I got into this profession, I made a point of going to conferences and networking events. It’s not just about what you learn at these events. It’s about the people you meet. Have you heard the saying, “It’s not who you know, but who knows you?” This statement should be the foundation of your business. If you want to build a name for yourself, you need to get out there and meet people. Conferences and networking events offer perfect opportunities to do just that. Plus, you have the bonus of leaning things at the same time. If you work in a design niche, consider attending conferences for that niche. I attend podcast conferences every year, which has allowed me to grow my Podcast Branding business quickly. There are many design-related conferences you could attend. Here are just a few. Adobe Max South by Southwest AIGA WordCamps Design Thinkers Attending conferences may be costly, but you should make an effort to attend as often as you can, even if it’s only every few years. If attending conferences is out of your budget for now, why not consider joining online communities. The Resourceful Designer Community is a perfect place for you to meet fellow like-minded designers on a similar path as you. And it’s much less expensive than attending an in-person conference. There are other paid communities you can join as well. I belong to several paid podcaster communities. I also belong to a paid entrepreneur community. And there are others I’m looking into because I know that each one is an investment in myself. 5) Invest in a team I made a massive mistake in the first few years I ran my design business. I tried to do everything myself. And I know I’m not alone in this. I believe that many new entrepreneurs make this same mistake. It’s your business, after all; therefore, you want to do everything. Only after I let the notion that I had to do it all go, and starting hiring outside help for various tasks, that I truly learned what it is to run a business. A team is not the same as having employees. A team is a group of specialized individuals you can call upon should you need their skillet. My team is made up of: My accountant My layer My business advisor My virtual assistant Photographers Illustrators Programmers Copywriters Translators and probably more that I’m forgetting. You use these people to help grow and operate your design business. In point #3 above, I talked about investing in learning. But one thing all great entrepreneurs need to know is when to learn and when to delegate. Plus, having a team means you have more time on your hands to do the things you are good at doing. So investing in a team is investing in yourself. 6) Invest in your environment Whether you rent office space, or you work from home as I do. You want the room you spend your days to not only be practical but also to reflect who you are. Take the time and invest in turning your working space into a place you enjoy hanging out. It will make those long workdays that much more enjoyable. As I look around my office, I see some of the swords from my collection on the walls. I see various dragon figurines on my shelf. As Well as lots of geeky bobbles and nick-knacks I collect. All of these reflect who I am. If you know me and came into my home, there’s no mistaking that this office is mine and mine alone. So invest in yourself by investing in your environment. If you are someone who likes listening to music while working, then invest in a good set of speakers. Invest in good lighting, so you don’t strain your eyes. And invest in a good chair. Please, do not skimp when it comes to the seat you’re going to park your butt on for hours upon hours for the foreseeable future. Make your workspace your own. Invest in it. 7) Invest in your health As a designer, you spend a lot of time sitting down in front of a computer, to the point of neglecting yourself. Don’t let your love of design impede your health. Remember to takes breaks, get exercise, eat healthily even though that pantry full of junk food is so easily accessible. See your doctor and dentist regularly. Get your eyes checked. Every point I made before this one is no good if you don’t take care of your health. So if you’re going to invest in yourself, I suggest you start here, with point #7. How do you invest in yourself? Let me know by leaving a comment for this episode.

Contrary to popular belief, print is not dead. There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well. As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design. Offering website design allowed graphic designers to help clients on two fronts—both digital design and print design. But as time moved along and the world moved closer to being a "paperless society" (it still hasn't reached what people predicted), more and more designers shifted away from print design to concentrate more on the digital side of the design industry. Nowadays, it's common to find designers who only design websites. And there's nothing wrong with that. But contrary to popular belief, print is not dead. There is still a vast market out there for printed design. In fact, it's become even more critical in today's world. With the popularity of websites, landing pages, social media, online advertising and everything else digital, printed material is still a very viable form of marketing. You can almost say that printed marketing can help a business stand out from its digital competition. Not to mention, print can be a very lucrative part of your design business. Not only are you paid for your design work. But you can also earn a commission on the cost of the print run if you offer print brokering as a service. Sometimes, those print commissions can make you more than what you charge for the design itself. You might charge a client $1,000 to design a brochure and then earn an additional $2,000 commission if the client opts for a large print run. Print can play a good part in rounding out your design business. Here are five reasons why you should offer print design. 1) Print is effective. People are bombarded every day with digital advertising to the point where they become blind to it. If you checked your social media accounts today, you were probably exposed to a minimum of a dozen ads. Can you name a single one of them? Digital ads, although effective, are also considered digital noise by most people and can easily be lost among the other pixels on the screen. Printed material, however, stands out. People trust print. The low cost of digital advertising allows anyone to start with minimal risk. Print, on the other hand, requires more significant thought and more investment. So when someone sees a printed marketing piece, they tend to trust it more than a digital equivalent. Tests run by MarketingSherpa show 82% of people trust print ads over digital ads when it comes to making a purchasing decision. In addition to the trust factor, print regularly outperforms digital when marketing to a local audience. Posters, yard signs, banners, vehicle graphics are great ways to present your message out to a local audience. This is evident during election campaigns. But even outside of elections, print is an excellent way to reach your target audience. A printed brochure captures a person's attention in a way that a website can't. Studies have also proven that it's easier to recall information seen in print form than when viewed digitally. So if you're designing for local clients, why not include print design as part of your services. Your clients will see you as someone who does it all, print and digital. Plus, you could use print to promote your design business and stand out from your competition. 2) Print brings in big profits. As mentioned above, you can make extra money by offering print brokering as a service. But even if you don't, designing for print provides excellent income opportunities for designers. There's a particular belief among the public that most graphic designers offer both print and web services, but web designers don't do print. Don't limit yourself. By offering both print design and website design, you expand your potential client pool and creates an additional revenue stream. Many smaller local businesses continue to use print design as their primary means of marketing. 3) Print allows you to upsell and cross-sell. Offering both web and print allows you to upsell and cross-sell your services to your clients. This is especially useful when combined with the three-tier pricing strategy. This strategy involves presenting three prices to your clients. Each pricing tier is offering a higher degree of service. Offering print design is a great way to supplement your tiers. A client looking for a website may choose a higher-priced package that includes a flyer and business card design. Or a client looking for a brochure may be willing to pay extra if you package the brochure with a landing page. Upselling and cross-selling offer more options to your clients and extra income for you. 4) Designing for print is tangible. Graphic design is known as a visual medium. As designers, we create things that are aesthetically pleasing as well as functional. But design is so much more where print is concerned. Different paper stocks or printing methods can convey a meaning on their own. Some papers look and feel cheap, while others give a sense of quality and prestige. Embossing, die-cutting, stamping, special coatings are all part of the print design process, which can increase the perceived value of a marketing piece. The University of Oxford did a study that shows that consumers generally value physical goods more than digital goods. Meaning they are willing to pay more for something they can touch. Designers can use this to their advantage. Designing something that will be physical increases its perceived value allowing you to charge more for it. 5) It takes a different creative mindset to design for print. When designing a website, the page automatically becomes longer to accommodate more content. Digital ads don't require much copy because they link to a landing page with more information. Print, however, requires advanced creative thinking. A piece of paper has fixed dimensions. A designer must be creative in the use of that limited space. What's the best way to include all the necessary information on a poster, a postcard, a billboard? What are the best typefaces to use, and at what size? How will colours interact with each other on paper? How will folding the piece affect the design? When designing for print, you must stretch your creativity and find the best way to create something that not only looks good but serves its purpose, all while conforming to the restrictions imposed by the medium and printing process. Conclusion If you are one of the countless new generations of designers specializing only in digital media, I hope this episode whet your appetite for print design enough to give it a try. As someone who started in print, then moved to the web and now offers both, I can tell you designing for print is quite fulfilling in a creative way. So believe me when I say, print is not dead. Do you offer both print and web design? Let me know by leaving a comment for this episode. Resource of the week Catchafire.org Catchafire strengthens the social good sector by matching professionals who want to donate their time with nonprofits who need their skills. If you are a new designer looking for a way to create meaningful work while building your design portfolio, Catchafire may be a great option for you. Check them out and see if there's a design project you would like to volunteer your time on.

Do you vet potential new design clients? How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you? In the past, I’ve covered what to ask during a discovery session, 50 questions to ask every new design client, and four vital questions to ask your design clients about their projects. Almost all of the questions covered in those episodes are for building relationships with your clients after you’ve decided to work with them. But I don’t think I’ve ever talked about that first contact with a potential new client before. First contact. The first contact refers to those times your phone rings with an unknown number, or emails you receive from unknown people or the conversations that start when someone finds out you’re a designer. How do you determine during those initial first few minutes of contact if this potential new client is someone worth investing your time and energy? Because as a designer, you will hear from people who you don’t want anything to do with. So what do you do? You conduct a quick, impromptu interview. First contact questions. Here are some questions I like to ask before getting too deep into a conversation. If I’m not satisfied with the answers, I politely end things before I waste too much of my valuable time. 1) What can I help you with? Cut to the chase. There’s no reason to have a conversation with someone if you cannot help them. The first thing you should do is ask the client what it is they need your help with. Many people don’t know what graphic or web designers do. In the past, I’ve had people ask me if I could redesign their restaurant’s floor plan, create blueprints of their new building, develop software or apps for them, design 3D prototypes in C.A.D. and many more things I’m not capable of doing. So before wasting your time, find out if this person does indeed require your skillset. 2) How do you expect me to help? Once you’ve determined the client can benefit from your skillset, the next step is to find out what they expect from working with a designer and if it’s worth your time. Some clients are not looking for your design or creative skills. They’re looking for a person who can take the idea they already have and recreate it on paper or pixels. Some designers don’t mind that kind of mindless work, but I don’t. If the conversation starts with “I know exactly what I want, but I need someone to do it for me.” then there’s little chance I’ll end up working with that client. I went into business for myself so that I can work WITH clients, not FOR clients. Now I understand that you may not be in a position to turn down work. If that’s the case, I suggest trying to turn the conversation towards how you can offer more to the client than being a simple instruction follower. 3) Is there a deadline for your project? To grow and prosper in this field of design, you must form relationships with your clients, which is difficult if you’re working on a tight deadline. For existing clients, it’s not as big a deal since you already know them. But the first time you work with a new client, you should take the time to get to know them, their business and how best to assist them. Of course, deadlines are subjective. A two-month period for a small website project allows ample time for relationship building. However, if they say they need their site launched by next Wednesday, I suggest you pass. Regardless of how simple it sounds, if they’re that rushed and under pressure, that stress will be passed on to you. Determine if the deadline is a constraint you’re comfortable working within. 4) What’s your position regarding this project? I ask this question because I want to know if the person contacting me is the one I’ll be dealing with for the project. I’ve agreed to too many projects in the past only to find out later the person I thought I was working with turned out to be a middle person, and once the project started, I was dealing with someone different. I don’t like is to find out after I’m hired that the person that I talked to is now out of the picture, and I’m left dealing with someone else that I haven’t vetted. If I’m going to be working with the Owner, CEO, Chairman or whoever, I want to know, and I want to meet or talk to them before I agree to anything. 5) What budget did you have in mind? I know, budget is not a topic you like bringing up. But wouldn’t you rather get it over with now, instead of later during a discovery or pitch meeting after investing your valuable time? I like to know right from the start if a client can afford me. If their budget is $500 for a website or $150 for a logo design, I can politely end the conversation, wish them all the best and get back to whatever it was I was working on when they called. Of course, I’m being harsh here. I don’t merely brush a client off because their dollar sign is low. I explain why I charge the prices I do, and on some occasions, the person is convinced and realizes that increasing their investment is beneficial to them. But most times, after explaining why their budget doesn’t fit my prices, we part ways. If they can’t afford me, they can’t afford me. That’s just the way it is. 6) Are they able to pay my deposit? The last interview question is about payment. Depending on the project, I insist on at least a 50% deposit before starting any work. I’m strict about this. “The check is in the mail.” Or “it’s going through our accounting department” are not good enough excuses. I need the money in hand before I start on anything. If the client makes excuses or complaints about paying a deposit before we begin, I can only imagine how the rest of the project will go. In these cases, it’s best to turn down the project. Interview the client before hearing them out. Of course, there are many other questions you should be asking a new client before agreeing to work with them. The purpose of the interview is to vet the client and quickly determine if it’s worth spending any more time discussing their project. In some cases, even vetted clients don’t work out. But most occasions, you can save a lot of valuable time, and possibly some big headaches by asking questions and quickly determining if the conversation is worth prolonging. What questions do you ask to vet potential new design clients? Let me know by leaving a comment for this episode. Thank you to Wireframe for supporting this episode of the podcast. Check out the new season of Wireframe by Adobe – Wireframe is a podcast all about how UX can help technology fit into our lives.

How are you going to take your design business to the next level? “What got you here won’t get you there.” I’ve heard this phrase a few times over the past couple of weeks, and it got me thinking about my life, my design career and my business. This is not about Marshall Goldsmith’s book of the same title. Although I hear it’s a great book. It’s about the phrase itself and how it applies to you and your design business. At its core, “What got you here won’t get you there” is such a simple statement, and yet it holds so much truth. You can only get so far in life if you stick with the status quo. To advance and grow further, you need to expand yourself and do things you’ve never done before. Otherwise, you’ll never be more successful than you are right now. Are you ok with that? To never be more successful than you are right now? I know I’m not. Thinking back over my career, I can pinpoint specific times when pushing myself, learning new things, or just taking a leap propelled me to bigger and better things. I started working in the design department of a commercial printer straight out of college. I was one of several designers, all of which had attended the same design program I had, but graduated many years before me. Most had been working at that printer ever since. Being the new guy, I was at the bottom of the hierarchy. My education had gotten me where I was, but it alone wouldn’t propel me any further. That was up to me. While the other designers were satisfied grinding away, day after day doing the same work, I wasn’t. I didn’t want to be doing the same thing day in day out. And without even realizing it, I started following the “what got you here won’t get you there” principal. I read books, subscribed to magazines, attended conferences and training seminars—all to better myself. Soon, the “new guy” was teaching all the veteran designers new ways to do things. As the years went by, I kept expanding my skills and my knowledge until I was the go-to person in the design department. But was I satisfied? No, I wanted more. In the early 90s, I heard about this new thing called the World Wide Web. It was amazing. It had these pages built by programmers that you could visit with a computer to get all kinds of information. An article I read in one of my design magazines said the World Wide Web was a new frontier for graphic designers, and I was keen to conquer it. My graphic design skills had gotten me to where I was, but they wouldn’t be enough for me to tackle this new avenue of design. I needed to learn how to design websites. At the start, computer programers ruled the WWW, but they made very clunky, and frankly ugly websites. Without realizing it, they were leaving the door wide open for graphic designers to build aesthetically pleasing websites that people preferred. Sites that not only easy to use but pleasant to look at and easy to use. I wanted to do that, but learning how to program would be a long and tedious road. Luckily there was this new software by Adobe called PageMill that allowed people like me to design websites without coding using a WYSIWYG interface. They later released Adobe SiteMill, then Adobe GoLive. I used these tools to build good looking websites. Before I knew it, I started a side gig designing websites from home while still working at the print shop. It was the best of both worlds. I got to design print stuff during the day and web stuff in the evenings. However, my web clients weren’t as happy. They didn’t relish the idea of dealing with me at the print shop for their printed material and then waiting until evening to discuss their website. If I wanted to rectify this problem, I needed to make some changes. What got you here won’t get you there. I didn’t know how to be an entrepreneur. But I knew it’s what I needed to do if I wanted to take my career to the next level. So I left the print shop and started offering both print and web design under my own business. Now I’m not going to continue through my entire history. But suffice it to say, there are many times since starting my business that I needed to leap to “get me there.” At some point, I stopped creating “pretty websites” and started offering “strategic websites.” I stopped trying to do everything myself and began hiring freelancers and contractors to help with projects. This opened up a whole new world for me and allowed me to grow my business. I no longer had to turn down work I wasn’t capable of or comfortable doing. Instead, I could continue to offer excellent services to my clients by farming out those parts I couldn’t handle myself. I grew my team to include programmers, illustrators, photographers, designers, copywriters, translators, etc. Then at some point, I realized that charging an hourly rate for my services was not a sustainable model for growth. The only way to make more money that way was to either work longer hours, which didn’t sound great. Or substantially raise my hourly rate, which wouldn’t go over very well in my small town. What got you here won’t get you there. So I changed my pricing strategy and started billing by the project and then later using value-based pricing. Over the years, I implemented discovery meetings, brand strategy sessions, a client onboarding process and started using contracts. All of these things helped me grow my design business. At each stage, everything I had done up to that point was not enough to get me to the next point. I had to take a leap and move beyond what I was currently doing. Are you happy with your career right now, today? Can you imagine continuing as you are right now, for the rest of your working life until retirement? If you’re like me, the answer is no. You probably want bigger and better things in your future as well. What got you here won’t get you there. Where do you imagine yourself in one year, two years, five years, ten years from now?  What steps do you need to take today, tomorrow, next week, next month, to propel your design business to that next level? A good business person, heck, a good person in general, should never be satisfied with there current situation. They should always be striving for more. To better themselves, to grow their business, to accomplish bigger and better things. So what’s stopping you from reaching that next level? Remember, what got you here won’t get you there. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Ryan How do you handle written content on your client projects. I was wondering if you hire that out to another company, if you write it, or do you require the client to write their own content? I'm having a hard time with content for my clients websites and thought your perspective would be helpful in my decision. To find out what I told Ryan you’ll have to listen to the podcast. Thank you to Wireframe for supporting this episode of the podcast. Check out the new season of Wireframe by Adobe – Wireframe is a podcast all about how UX can help technology fit into our lives.

Are you creating systems to help your design business? Mike, a member of the Resourceful Designer Community, posted in the Community Slack group his frustrations with one of his clients. Mike built, manages and updates an eCommerce website for a client of his. His frustration is that every time his client wants a new product added to the site, he fails to provide Mike with all the necessary information, requiring Mike to contact the client, sometimes more than once, for the rest of the info. Mike’s situation reminded me of a similar one I had with a client several years ago. And how my frustrations forced me into creating systems to address the issue. Around 2010 a new client hired me to build an eCommerce website. This site would sell a wide and often unrelated assortment of products – everything from baseball bats, sunglasses, headphones, plastic shelf brackets, night lights and car seat warmers. And it was up to me to add every item to the site. After I launched the website, I quickly realized the process my client wanted was not going to work. He started calling me at all hours of the day and on weekends with new products to add even though I explicitly told him I work Monday to Friday from 9 am to 5 pm. And similar to Mike’s situation that I mentioned above, any time my client had a new product for me to list, I would have to fight with him until I had all the content I needed to add it to the site. I know this sounds like a toxic relationship. The only caveat was that even though I was charging my client by the hour, and you can imagine how the hours would add up, he never questioned my prices, and he paid his invoices on time. I was making good money, but this client was quickly becoming a pain to deal with. A few weeks after the site launched, I finally put my foot down, and I created some systems to save my sanity. The first thing I did was alter the way I charged him. Instead of billing for my time, I started charging him $50 for the first product and $30 for each subsequent product he sent me on a given day. This change immediately stopped the random emails and phone calls. To save money, my client started saving up products and submitting them to me in bulk. The second thing I did was to create an online submission form that contained fields for all the information I needed to add a product to the website. Things like product name, description, selling price, shipping costs, size, colours, attributes, variations, etc. I made most of the form fields mandatory, so my client couldn’t submit it until he had filled it out. In some cases, I included YES/NO radio buttons asking questions like, “Does this product come in different colours?” If my client chose YES, he would then have to fill out another field listing the colours. Finally, there was a way for him to attach product photos to the form. Putting these two systems in place is what turned a nightmare of a client into someone I enjoyed working with. Plus, once I implemented these systems, my client started taking me more seriously. Unfortunately, my client was not a very good business person, and his business failed, and we shut down the site after two years. But that project taught me the value of creating systems. Of course, there are other types of systems. I use all kinds these days. Questionnaires Marketing and sales funnels Social media strategy and calendars Even my daily work process and routine All of these can be called systems. Not only do they make my job easier, but they drastically speed up my tasks, AND they make it very easy for me to delegate work to others. Creating systems for delegation. Systems are a great way to teach others how to do things the way you need them done. I have a system for preparing a new WordPress website before I start designing it. It’s my step-by-step process for configuring the WordPress settings and installing and configuring the theme and plugins. I follow the same procedure on every website design I start. I also have a system for launching a site to make sure nothing is forgotten. Before a website goes live, I make sure to check off every item on my list. These two systems are the way I want things done. And because I have them set up as systems, I can easily pass off these duties to a virtual assistant and know that everything will be as I expect. I have a system for my podcast artwork clients. It’s a questionnaire, but it’s still a system I use to gather the information I require to work on their project. Every time I meet with a new client, I pull out my list of questions and make sure to address each one during our conversation. It makes my job easier, and I never have to contact a client afterwards, saying I forgot to ask them something. If I ever hire a project manager for my Podcast Branding business, they could use my questionnaire and get the same information I’m currently collecting. Because of the system I have, I know they won’t miss anything. Creating systems makes you more efficient. The systems I’ve created make me a more efficient designer and business person. They help streamline what I do and free up my time for other things. And creating systems can do the same thing for you. I bet if you think hard, you already have systems in place. You’ve probably just never thought of them as systems. But now that you have, maybe you’ll start creating more systems that could help you become a more efficient person. What systems do you use? Let me know by leaving a comment for this episode.

My strategy for securing WordPress websites. The internet is filled with unscrupulous people. Are you doing everything you can to ensure your clients’ portion of it is safe by securing their WordPress websites? I recently published a podcast episode and article on earning extra income by offering website maintenance plans. Part of that strategy is making sure the websites you manage are secure. I received many questions afterwards asking how I secure my clients’ WordPress websites. There are many ways and many tools available for securing a WordPress website. Here is the method that works for me. WordPress Security. Those two words, “WordPress Security” may sound intimidating to the uninitiated. Let me assure you they’re not. If I can learn how to do this, so can you. I’m not a programmer. I’m not even a developer. I’m just a WordPress user who figured out a security strategy that works for me. What is WordPress Security? WordPress security involves putting measures in place to decrease the chance of someone compromising a website. If you sell WordPress Security as part of your website maintenance plan, be sure to tell your clients there are no guarantees. If a skilled hacker is determined to gain access to a website, they will, and there’s not much you can do to prevent it. The purpose of Website security is to make it as difficult as possible for them, so they leave your site alone and go in search of an easier target. Most hacking attempts are easily preventable with a few simple measures. Here’s what I do. Securing Account Login. By default, every WordPress installation provides easy access for administrators to gain entry to a site through the URL domainname.com/wp-login.php. This default makes the WordPress login page the most attacked part of any website. So how do you secure the account login? Hide the backend I use iThemes Security Pro to hide the backend of every website and replace the login page with something else. If anyone tries entering the site via the /wp-login.php page, they’ll be taken to a 404 page not found page instead. This is more of security by obscurity, and is not a very strong strategy, but if it helps prevent automated bots and such, then why not do it? iThemes Security Pro > Security > Settings > Advanced > Hide Backend Force the use of a strong password. The stronger the password, the harder it is to crack. Forcing a strong password makes it more difficult to gain access to a site. iThemes Security Pro allows me to force the use of strong passwords. New site users must enter a strong password to create their account, and existing site users are forced to update their weak password when they next log in. iThemes Security Pro > Security > Settings > Password Requirements Prevent the use of compromised passwords. One of the main vulnerabilities of passwords is their reuse. Many people think up a good password, but then they use it everywhere. All it takes is for one database breach containing their user name and password, and a hacker can gain access to wherever the two are used in combination. iThemes Security Pro connects to the haveibeenpwned API and refuses any compromised passwords. As part of this prevention method, I recommend all my clients use a Password Manager such as 1Password to create strong, unique passwords for every site they visit. iThemes Security Pro > Security > Settings > Password Requirements Limit Login Attempts. Even a strong password may be guessed if given enough time. So as an extra measure, I turn on Brute Force Protection in iThemes Security Pro to prevent the number of failed login attempts. I have it set so that three failed login attempts will lock a user out of the site for 15 minutes. After their third lockout, it bans the IP address from even viewing the website. iThemes Security Pro > Security > Settings > Local Brute Force Protection Two-Factor Authentication. Two-Factor Authentication, sometimes called 2FA, adds an extra step to the login process. The way it works is after entering a username and password; users must enter a temporary six-digit code to gain access to the site. This code can be obtained from a predetermined list, one that’s emailed to the user, or, my preferred method, using an App on a smartphone such as Google Authenticator. Google Authenticator generates a new unique code every 30 seconds. When logging into a website with Two-Factor Authentication, you must enter the code from the app and press the login button before the code expires. The only way to gain access to a website protected by 2FA is to have the user name and password, plus have access to the smartphone tied to the account. iThemes Security Pro > Security > Settings > Two-Factor Authentication (This is a PRO feature) Passwordless Login I want to mention Passwordless Login as a security option, but note that I don’t use this method myself. I explain why, later. Passwordless login is a way to gain access to a website without entering a password or a 2FA code. To use Passwordless Login, you enter your email address on the login page then check your email for a “magic link” that grants you access to the website. No password or Two-Factor Authentication code required. Passwordless login is secure because it requires access to the email account associated with the site. Although Passwordless Login is very secure and works great for clients, I don’t use this method. I sometimes need to access to a client’s website through their account instead of my admin account. I wouldn’t be able to access a site with Passwordless Login since I don’t have access to my client’s email account. iThemes Security Pro > Security > Settings > Passwordless Login (This is a PRO feature) WordPress Site Monitoring Now that the account login is secure, the next thing I turn to is site monitoring. I want to know when something happens to one of my client’s website. Security Logs WordPress security logs are an excellent resource for seeing what is happening with a site. If a website gets hacked, the security logs will have the best information to help you recover. To be honest, I don’t understand most of what the security logs contain. But I know where they are, and how to download and share them if I need to get an expert involved in fixing a compromised site. iThemes Security Pro > Security > Logs Monitor File changes iThemes Security Pro allows me to monitor when files on a website change. This is a great way to know when someone had gained access to a site. Be warned; this feature will also notify you of every change and update you make to the site. iThemes Security Pro > Security > Settings > File Change Detection Scanning for Malware iThemes Security Pro regularity scans and notifies me if it detects malware on a website. This has saved me in the past when a client’s site became compromised. I was able to fix the issue before it escalated. iThemes Security Pro > Security > Settings > Site Scan Scheduling (This is a PRO feature) Themes and Plugin Management Delete unrequired and inactive themes and plugins. It’s much easier to hack into a website if it has outdated themes and plugins installed. The first step in theme and plugin management is to deactivate and delete any unrequited or unused plugins. You can always reinstall a plugin should it be needed. Also, make sure you acquire your plugins from reputable sources. I’ve seen some questionable WordPress Plugin bundles recently offering thousands of dollars worth of premium plugins for next to nothing. These plugins may work, but they may also be compromised. It’s not worth risking your business or reputation over. Keep active plugins and themes updated. As far as security is concerned, when it comes to the WordPress Core, Themes and Plugins, the best rule of thumb is to keep everything updated. Many updates are to patch security vulnerabilities. iThemes Security Pro has a nice feature called Version Management that allows a site to automatically update itself as new versions of the WordPress core, themes and plugins are released. Although handy, I leave almost all of this feature off. I prefer updating plugins myself. Should something on the site break during an update, I want to know right away. The only option I turn on is the “Auto Update if Fixes Vulnerability” option. This allows updates only if it fixes a security issue. iThemes Security Pro > Security > Settings > Version Management (This is a PRO feature) Manually updating the WordPress Core, Themes and Plugins. For updating my client website, I use iThemes Sync, a WordPress manager. iThemes Sync allows me to monitor and update all my clients’ websites from one dashboard. iThemes Sync sends me daily emails telling me what plugins and themes have updates available. I can log into iThems Sync and perform all the updates from the one dashboard without having to log into each website individually, saving me time. The basic version of iThemes Sync is free for up to 10 websites. Domain security. Whenever registering a domain, I highly suggest you include domain privacy. Some hosts include domain privacy while others charge an extra fee. Domain Privacy hides the domain owner’s contact information from the public. Without domain privacy, a domain owner’s email address, mailing address and phone number are available for anyone to see. Since it’s common to use the same email address to register a domain and access the associated website, without domain privacy, you’re handing hackers half of the login information they need. That’s my WordPress Security plan. That’s it. That’s what I do to secure my clients’ WordPress websites. This is not meant to be an add for iThemes. There are many tools you can use to do the same things I do. Some of them possibly better and maybe less expensive than what I use. But I’ve been using the iThemes programs for several years, and I know, and I trust them. And so far, knock on wood, they’ve worked for me. What's your strategy for securing WordPress websites? Let me know by leaving a comment for this episode.

If only I knew these things before starting my design business. You know that saying, hindsight is 20/20? It means that it’s always easier to see things when you’re looking back than when you’re looking forward. Before I decided to leave the print shop where I worked as a graphic designer to start my graphic and web design business in 2006, I had a preconceived notion of what to expect. Some of what I imagined turned out to be accurate and some of what I believed was way off. For example, I imagined how much I would love running my own business, spending my days designing beautiful things for great clients. It turns out I love it even more than I anticipated. However, I do spend a lot less time designing than I thought I would. I didn’t know many designers in 2006 who were running their own business. There were a few who used the print shop I worked at for their client’s print work. But they were more of what I call freelance designers. Meaning, they had other sources of income and did design as a side-gig. So there was nobody for me to emulate. I did have one friend, Jason, with a successful design business in Toronto. I talked to him quite a bit before deciding to go it on my own. But even with those conversations, there was still a lot I didn’t know or wasn’t expecting when I did eventually jump ship. So here are ten things I wish someone had told me before I started my design business. 1) You don’t need a lot of clients to run a successful design business. Before starting my design business, I thought I would need 50 to 100 clients for my new business to be sustainable. Boy, was I wrong. I quickly learned that a solo designer could make a good living with only a handful of clients. In fact, during the first two years of my business, I only had 11 or 12 clients. Clients come and go, but on any given basis, a dozen clients is a good number to aim for. More than that and you risk overloading yourself with work. 2) You’ll spend a lot of time on things other than design. Running your own business is a lot of work. And a lot of it is considered non-billable time. Things like invoicing and bookkeeping, keeping track of expenses and taxes, writing pitches, contracts and proposals. And so much more. I thought I would be spending my days in creative bliss, designing beautiful things for grateful clients. But there have been days when I’m too busy running my business to design anything. 3) You need to become a time management expert. When you work for someone else, they tell you when to take breaks, go for lunch, and call it quits at the end of the day. When you’re running your own design business, there’s nobody prodding you along but yourself. Learn to take breaks and find time to eat—set boundaries between your work and non-work life. Otherwise, you’ll burn yourself out by working days, evenings and weekends, and you’ll start to resent what you do. Running your own business means a flexible schedule, but you need to learn how to manage your time effectively. When you make your own schedule, you have the freedom to go to the grocery store on a Wednesday morning or to cut your day off early so you can bring your kids to their karate class or their soccer game. That’s the benefit of working for yourself. But you also need to be able to juggle multiple design projects with overlapping deadlines and clients who are not always on time delivering the content they promised you. Conquering time management is the only way to stay sane in this business. 4) The rejections and criticisms will never stop. Just because your the boss doesn’t mean clients won’t find fault with your work. But don’t worry, that’s a good thing. It doesn’t matter how long you do this work or how good you become. There will always be room for improvement. Clients will reject your proofs or decide not to work with you at all. I’ve been a designer for over 30 years, running my own business for half that time, and I still have clients turn me down or tell me they don’t like certain things I design. Learn to embrace failure, because there’s a lot of it when you’re on your own. The trick is to learn from them and grow as a designer and as a business person. When the rejections stop is when you need to worry, because that means you’re either the best designer in the world and you’re way undercharging for your services. Or you’ve stopped putting yourself out there, and there are no more clients to complain. 5) Fake it until you make it. You can’t succeed in this design business if you’re timid or hesitant or if you come off as self-conscious about the way you handle yourself. You need to present yourself as a solution to the client’s problem. Their best option at success, even if you’re not sure of yourself. Confidence comes with experience, but it also comes in the form of self-motivation. If you tell yourself you can do the job, then nobody else will doubt you. The way to make it in this business is to continually go after more prominent clients. Ask for more money than your previous design jobs, pursue larger projects than you’re used to. If you keep aiming high enough, soon you’ll believe it’s where you ought to be. 6) Find a mentor. If you try to run your design business all by yourself without any help, chances are you’ll fail. Not because you’re a bad designer, nor because you’re a bad business person. But because you don’t have the support you need to succeed. You’re lucky that it’s 2020. You have a cornucopia of resources at your disposal to help you start and run your design business. Take the Resourceful Designer Community, for example. The community is home to a great group of designers who love helping fellow community members. In a way, we’re all mentors to each other. When I started my design business in 2005, there were no Facebook groups or online communities. What got me through the beginning of my solopreneurial journey were the mentors I followed. People like Jason, who I mentioned earlier. Or Shari, a fellow local designer who helped me get my first clients. Without people to model myself upon or to ask questions of when I needed help, I don’t know how my journey would have turned out. Find yourself a group of peers that can help and guide you. It will make your journey so much easier. 7) The respect given to you is a reflection of how much you charge. Clients will never stop trying to take advantage of you. But the level of pushback you receive is closely associated with how much you charge. The higher your rates, the more you’ll be viewed as an expert. The more clients see you as an expert, the more they’ll appreciate your opinion and the less pushback you’ll hear. When I used to charge $100 or $200 for a logo design, clients would try dictating what they wanted me to do. “Move that there,” “make that bigger,” “use a different colour,” “try another font.” But as I raised my prices, the less “dictation” I received, and the more freedom I had to design the way I saw fit. Trust me, when you’re charging thousands of dollars for a brand identity, clients are much less likely to micromanage you. The more you charge, the more your clients will respect you. 8) Don’t put all your design eggs in one basket. You should never rely on one or two clients to sustain your design business. If there’s anything I learned over the years, it’s that clients can vanish in a heartbeat. Just like investments, you need to diversify where your design work comes from. It’s great to have big clients with big budgets, but make sure you have enough smaller clients to diversify your income. I’ve had several big clients over the years, from huge festivals to big shopping malls, to government agencies that have all gone away. The festival shut down. An investment firm with an internal design team bought the shopping mall. And the government agency amalgamated with another division who did work with another designer. I survived the loss of these clients because I had other smaller clients to sustain me following their departure. 9) You can make a lot more money doing a lot less work. Before leaving the print shop, I was working 40 hours per week at $21 per hour. That works out to $840 gross per week and roughly $550 net once the government took their deductions. When I started my design business, I chose $50 as my hourly design rate. I no longer charge by the hour, but that’s another story. Since there are no deductions for the self-employed, for me to make the same weekly income from my old salary, I needed to work 11 billable hours every week. That was it. I mentioned earlier how one of the things I didn’t expect when starting my business was how much time I would spend not designing. There are plenty of non-billable hours in the workweek, but it’s ok because designers can make an excellent income designing just a few hours each week even while billing by the hour. 10) The riches are in the niches. When I started my design business, I didn’t know what a design niche was. It wasn’t until a few years later, when I met a designer specializing in the dental industry that I leaned about niching. And to be honest, I didn’t give it much thought because she told me how much he hated it. This designer was making good money in her niche, but she had no passion for the dental industry. It was merely a lucrative niche she had stumbled upon. In fact, when I met her, she was planning on getting out of it to do what she called “normal design work” that had nothing to do with dentists. It wasn’t until much later that I started hearing about niching again and started to appreciate this specialized approach to design. I recently branched out my design business to focus on the podcast niche. And let me tell you, it’s pretty good. The trick is finding a niche your passionate about. That was the problem with that designer I mentioned. She had no passion for the dental industry and grew bored with the work she was doing. So there you have it. Ten things I wish someone had told me before I started my design business. I hope you find these things helpful–especially if you’re at the start of your business journey. And if you already have an established design business, maybe I’ve shared something that will inspire you to look at what you do differently. What do you wish you had known before starting your design business? Let me know by leaving a comment for this episode. Tip of the week Strong Passwords Have you ever heard of Password Entropy? It’s the measurement of unpredictability in a password. A password like LMNOPQR is much more predictable and easier to crack than something like L8?X49[. That’s why randomized passwords are considered the strongest. Passwords should be composed of upper case letters, lower case letters, numbers and common ASCII characters. When combined, each digit in a password has 92 possible options. Here are the estimated times it takes to crack a password using a four-core i5 processor computer. You can see that the number of characters in your password matters! 7 characters will take .29 milliseconds to crack. 8 characters will take 5 hours to crack. 9 characters will take 4 months to crack. 10 characters will take one decade to crack 12 characters will take two centuries to crack. How secure are your passwords?

Find local design clients to grow your business. If you want to grow your design business, your best chance is to find local design clients to work with. After all, it’s much easier to find a client among the people who know you. Of course, as your design business grows, you’ll want to expand your reach and acquire clients farther and farther away until you have a global range, that’s the dream. But never forget where you started, because, in a pinch, your local client market is where you’ll find the most help and the most work. When I first started my design business, all of my clients were within 20 kilometres from me. As my business grew, so did the radius of my client base. 20 kb became 100 km, then 200 km and soon it was all of Canada. Then I started acquiring clients across the USA. Now, I work with people around the globe. But even with that wide-spanning net of clients, my closest connections and best relationships are with my local design clients in my area. And I’m not alone. Ask any successful designer, and they’ll tell you there’s something special about working with local clients. For one thing, it’s easier. When working with distant clients, there’s so much you need to learn about them and their environment. Where are they located? Where are their target market located? What’s their local environment like? What’s their local competition like? And so forth. But with local design clients, you have the inside scoop. There’s a good chance you’re already familiar with where the client is located. If not, it’s easy for you to become familiar. You know the local environment. You know or can quickly determine their competition. All of this “inside knowledge” of your local area gives you an advantage over designers from outside your local area. Plus, you can sit down and talk face-to-face with local design clients, which can only deepen that oh-so-important designer-client relationship. From a local client’s perspective, I’m sure they would prefer to work with a local designer rather than someone they can only interact with over the phone or the internet. Not to mention, most people feel good when they support local businesses. Focusing locally is more important now than ever. It’s now more important than ever to embrace a Shop Local mentality. COVID-19 has taken its toll on businesses everywhere. I’m sure your local economy took a hit. Nobody knows how long this will go on, but as companies start opening up again, it’s essential to support them however you can. Those business clients think the same way. If they need the help of a graphic or web designer, their first thought will be to focus locally for someone before looking elsewhere. That designer should be you. Make it easier for local design clients to find you. Here are some tips to help you get noticed in your local area. 1) Your marketing should have a local presence. Make sure your website prominently displays your address. Clients searching locally for a designer will look for your address to confirm you’re local. Clients who are not searching locally won’t care what your address is and won’t bother looking at it. Carry business cards with you everywhere you go and leave one or two behind at opportune moments. 2) Join local organizations. Organizations such as your local Chamber of Commerce and other business groups are great ways to spread the word about your design services. You can also get involved with local charities. Join their board of directors to committees. Your child school might have a parent committee you can join as well. Business networking groups are another excellent opportunity to get your name out there. Remember, It’s not who you know, but who knows you. 3) Submit your business to local directories. A great way to be discovered is to be listed in as many local directors as possible. Local municipalities, chamber of commerce, business groups, newspapers, etc. often host directories of local businesses. Find out how your business can be included. Make sure you are listed in Google My Business so you can be found in local online searches. 4) Do local SEO You know the importance of SEO. However, not everyone knows the importance of local SEO. Local SEO requires a different strategy to ensure you’re not only found by local searchers but that you show up as close to the top as possible. 5) Pay for locally targetted ads. Platforms such as Facebook, Instagram, LinkedIn and Google all offer a way to target ads to your local area. Take advantage of this feature and promote your business to those around you who can benefit from your services. Local design clients are there if you look. There are many local design clients and local businesses in your area that can use someone like you. And even though it’s great to work with clients around the globe, you shouldn’t neglect the ones in your own backyard. When it comes down to it, they’re the ones that are more likely to remain loyal when times get tough. They’re more likely to refer you to others. And they’re most likely to support a fellow local business. Make sure you’re doing everything you can to get yourself and your services in front of local design clients and businesses. How much effort do you put into finding local design clients? Let me know by leaving a comment for this episode. Resource of the week LBGT+ Chamber of Commerce LBGT+ entrepreneurs and business owners have a great resource in the LBGT+ Chamber of Commerce. Similar to all Chamber of Commerces, these ones aim to help businesses run by LBGT+ community members. There are many LBGT+ Chamber of Commerces around the world. Check your local area to see if there's one nearby. Here are links to the Canadian and American national branches. Canada's LBGT+ Chamber of Commerce National LGBT Chamber of Commerce

Uninterrupted time can help you become more productive. If you want a more productive design business, arrange your schedule to have periods of uninterrupted time. Time that is free of notifications and distractions, allowing you to focus all your energy on the task at hand. If you’re anything like me, you have a million things on your mind, and a good number of them are on your to-do list. But no matter how efficient you think you are, there are only so many hours in a day, and never enough time to get things done. But what if I told you there is a way to get more hours out of your day? Ok, not really. Nobody has come up with a way to slow down or stop time yet. Or at least not that I know of. But there is a way for you to FEEL like you have more time and for you to be more productive. The trick is uninterrupted time. That means no distractions, a span where you focus 100% of your mental and creative energy on the task at hand. Have you ever had one of those days where you feel like you accomplished so much? Chances are, you felt that way because you were less distracted that day. One hour of uninterrupted time is equal to three hours of a regular workday, so it’s no wonder you felt like you accomplished so much. How can one hour of uninterrupted time equal three hours of regular time? Let me explain. The University of Illinois and Microsoft did a joint study on the impact of disruptions on the workforce and recovery time after those disruptions. They tested a pool of workers, monitoring their work habits and how they were affected by typical, everyday distractions such as email notifications, text messages, social media DMs and phone calls. They deduced that the average worker takes nine munites to return to a task after an interruption. NINE MINUTES. They’re not saying that it takes nine minutes to reply to an email or a DM. But that most people, when distracted, will take a bit of extra time before getting back to the task they were distracted from. Replying to a Facebook Message may only take a few seconds. But while distracted from their primary task, they might as well check to see if anyone liked or commented on their most recent post. Or after replying to a text message, they may as well see if any new emails came arrived. Or they may decide to take the time to refill their coffee before getting back on track. So, on average, simple distractions like a social media DM can take you away from your primary task for up to nine minutes. And that’s just time away from the task. There was a study a while back that said it takes roughly 10-20 minutes of working on something to become entirely focused on the job. You may be thinking, “I don’t take nine minutes to get back to a task after a distraction.” The test subjects in the Microsoft and University of Illinois study thought the same thing. However, when interviewed after the study, almost every one of them was surprised by how long their distractions lasted. Most of them thought they were away from their primary task for only a minute or two, when in fact, they were away from it for three to five times longer than they thought. Even if you ignore your notifications, leaving them for later, they’re still a distraction. If you don’t click, the distraction still breaks your focus and interrupts your work. Which means it will take longer to complete that task. A study on people’s work habits conducted by RescueTime said the average person couldn’t go six minutes without checking some sort of communication platform. Once you add in other forms of distractions and 40% of people, never get more than 30 minutes of uninterrupted work time per day. How does this apply to your design business? We live in a world of communication overload. I’m sure that like me, you’re bombarded with messages and notifications every day. But what you need to remember is that You Are In Control. You have the power to turn your distracting notifications off. You’ve probably heard about successful business people getting up at five or six in the morning to get an early start on their day. They often say it’s the most productive time for them. The reason is there are no distractions during that time since most people are still asleep. If you’re a morning person, you may want to try starting work early. Work from 6 am to 9 am and then take a break for a couple of hours to take care of all the emails, text messages and check in on your social accounts. Or perhaps you’re a night owl. Try finding some uninterrupted time by working late at night after your family is in bed. But even if early mornings or late at night are not your thing and you work traditional business hours from 9 to 5, there’s still hope. You’re in control. You can choose to eliminate distractions from your workspace. Quit your email program. Turn off notifications. Set your computer to Do Not Disturb. Put your phone in airplane mode. If you eliminate all distractions and work for a few hours uninterrupted, you’ll be amazed at how much you can get done. Your concentration will improve. You’ll be more focused on the task at hand. Your creativity will increase. And problem-solving will be easier. Without distractions, you’ll feel like a better designer. Aim for three hours of uninterrupted time. Another study said the optimal amount of uninterrupted time is three hours. Three hours is enough for you to get involved with the task you’ve started and then slowly build your focus and creativity until you’re in a zone where the outside world almost disappears. All your concentration is on your task. I’m sure you’ve experienced this “Focused Zone” before. Being so focused on what you’re doing that, you lose track of time and forget things like lunch. The study claimed that focused times lasting longer than three hours might lead to fatigue, causing you to lose focus. The more engaged your brain is, the more calories you burn. And just like a physical workout, the longer you concentrate on a single task, the more drained you’ll feel afterwards. So uninterrupted time is excellent for productivity, but too much of it and you may feel drained for the rest of the day, which becomes counterproductive to the whole process of trying to get more work done. Another study took place with young children at a Montessori school. They observed that when left alone with a task of their choosing, the children would focus for the first hour to an hour and a half. A 15-20 minute period would follow where the children would seem a bit restless as if they were losing focus on their work. The researchers thought the kids were becoming disorderly, losing interest in what they were doing. But it turned out to be what they dubbed “False Fatigue.” After this short period of restlessness, the kids became even more focused for another hour as they continued to work on their projects. The kids were so focused that a lot of them became oblivious to their surroundings and ignored distractions introduced by the researchers. After roughly three hours, the kids lost interest and stopped. But they looked delighted with their accomplishments. The same principles apply to adults, including designers like you. Times may vary for you, but three hours of uninterrupted time to set as your goal. Finding uninterrupted time with kids in the house. Perhaps three hours of uninterrupted time while your children busy themselves unsupervised is unrealistic. But what about one hour? Is that not feasible? Mommy Blog Practical, By Default, shares a hack for getting uninterrupted work time without feeling “Mom Guilt” (the same solution works for dads as well.) The hack involves using a timer to teach young kids that while the timer is counting down, it’s not ok to interrupt Mom or Dad. Even young kids can learn to watch a timer. When the timer rings, you give your kids your undivided attention. It doesn’t matter what you’re in the middle of doing. There’s no “just a couple of more minutes.” You need to follow your end of the deal if you expect your kids to leave you alone during your uninterrupted time. Be sure to read the blog for full details. It’s up to you. If you want to feel and be more productive, the easiest thing to do is turn off the communication overload. Limit distractions and get some uninterrupted time to focus 100% on your work. You’ll be amazed at how much you can get done in such a short period of time. Do you add uninterrupted time to your schedule? Let me know by leaving a comment for this episode. Resource of the week TinEye.com TinEye is an image search and recognition company. They are experts in computer vision, pattern recognition, neural networks and machine learning. Their mission is to make your images searchable. TinEye delivers image search and recognition solutions to the industries where searching images is mission-critical. TinEye's image recognition is used by millions of people and powers billions of searches across a wide range of industries.

What are you doing to stand out? I was listening to a podcast recently, and the guest on the show said something about how businesses need to stand out from its competition. To which the host replied, “That’s for sure, you don’t want to be a penguin.” Sometimes, the most mundane things that I see, hear or read spark an idea for a podcast topic. Well, that phrase did it for me – Don’t be a penguin. What do I mean by – Don’t be a penguin? First, let me ask you, have you ever seen a large group of penguins? Maybe at a zoo, in the wild or even on TV? How do you differentiate one individual bird from the rest? I have no idea. And I suspect, unless you have an affinity for penguins, neither do you. Unless one of the penguins has some form of distinguishing feature, they all look pretty well the same. So if I asked you to pick out one penguin from the bunch, you might have a hard time deciding since they all look the same. You would probably look harder for that distinguishing feature to make your selection easier. It’s much simpler to choose something that stands out from the rest, than something that blends in. Think of your design business. I want you to think of your design business in terms of those penguins. Or more on point, I want you to think about a client looking for a designer. To a client, unfamiliar with the design space, we’re all penguins. As far as they’re concerned, we’re all the same. So how do you expect them to choose you out of all the other design businesses out there? You need to be different. Your design business needs that distinguishing feature that will help clients chose you. I recently had Col Gray on the podcast. Col’s business, Pixels Inc, is growing because he stands out. I’m not talking about Col’s Scottish accent. Sure, that’s a distinguishing feature in most parts of the world. But it doesn’t help him in his home country of Scotland. I’m pretty sure most of the other native designers he’s competing with locally have a similar accent. No, Col stands out because of the personal brand he’s developed, Including his look. If you don’t know Col, he has a very distinct look. He’s almost always wearing black. He has a very long beard that grows down below his chest level that he often ties it with hair elastics. On top of that, you never see Col without a ball cap. And not just any ball cap. It’s either black or red. So visually, Col stands out. If a company asked multiple designers to pitch them, they’d remember Col. In fact, I’m sure they’d remember him months or even years later. Col is not a penguin. Niching. Do you remember Craig Burton, who was on the show a while back? Craig’s design business is called School Branding Matters. One look at his website or even just hearing his business name and you know right away how Craig’s design business is different. Imagine a school principal or school director looking to rebrand their institution. If presented with three or four different designers to choose from, which one do you think will stand out as the best choice? The three designers who have practically the same message on their website just worded in different ways? Or the one designer whose website says he helps schools craft compelling visual brands? Do you get my point? The penguin that stands out is the one that gets picked. Even niches have penguins. Even within a niche, you don’t want to be a penguin. Take my Podcast Branding business. I know several other people in this niche that offer podcast cover artwork as a service. I also know I’m one of the more expensive options. Some of them charge a fraction of what I do. And yet, I get new orders every week. Why is that? Because I stand out. I ask every client who hires me why they chose Podcast Branding? Most of them say it’s because the other options all looked the same, and they couldn’t tell which was better. But my business looked different. I presented as the most professional, and even though I cost more, I seemed more trustworthy, and I looked like the one that could help them the most. I’m also the only podcast cover artwork service, as far as I know, who insists on meeting and talking with each client before I design anything for them. I’ve had several clients tell me that was the clincher. They felt that personal touch meant I would take better care of them than any of the other services that wanted them to submit their information via a web form. So you see, It doesn’t matter who’s the better designer. It doesn’t matter who’s the fastest designer. It doesn’t matter who’s the most affordable designer. What matters is which designer stands out from the others because the one that stands out is the one chosen most often. How can you stand out? What can you do to stand out? You could try embracing a uniquely personal look as Col has. But that strategy could take years to develop. Or you could try narrowing down and focusing on a niche like Craig, and I have. Niching automatically sets you apart from all-purpose designers. But what if you don’t want to go to those lengths? What if you don’t want a unique look or to niche down? What you need to do is figure out what makes you unique and embrace it. Emphasize it for everyone to see. Be unique. I knew a web designer who exuded personality on his website. For example, this is how he described part of his design process. “Once I know the scope of your project, I’ll present you with a proposal. I can do this over video, but I much prefer to do it in person. We can meet at my office or yours, but whoever’s office we chose is responsible for supplying the cookies.” His site was full of small nuances such as that. And you know what, he told me that most clients he pitches to have cookies waiting for him. I also remember this headline on his website. “I’m a Scottish Web Designer, and I’m very good at it. Web Design, that is, I’m only so so at being Scottish.” Upon landing on his site and reading that line, you knew he was different. Some people might be turned off by his presentation, but chances are those weren’t clients we would have wanted anyway. Those who did like it saw his uniqueness as different than the other designers and hired him because of it. Don’t be a penguin. So ask yourself, what am I doing to make my design business stand out from my competition? What can I change or do better to improve my chances of being the chosen one? What can I do differently so that I’m not just another penguin in the rookery? That’s something for you to ponder. Resource of the week ShortPixel ShortPixel improves website performance by reducing image sizes, resulting in smaller images that are no different in quality from the original. The results mean faster loading web pages, which translates into better user experience and better search engine rankings. ShortPixel can be set up to compress images as they're uploaded to your website or as a way to batch process your existing media library. ShortPixel offers a one-time purchase or monthly plans depending on how many and how often you need to optimize images. They even have a free plan if you only need to optimize up to 100 images per month.

If you don’t tell them, they won’t know. Before I launched the Resourceful Designer podcast on September 30, 2015, I sat down and wrote a list of over 50 topics I could discuss on the show. I wanted to be sure before embarking on this journey that I wouldn’t run out of things to say. Almost five years later, and 219 episodes in, I still haven’t covered all 50 of those original topics. The ideas behind many of my episodes come from my own experiences in the week or weeks before recording. Maybe I’ll read something in a book, or an article or on social media that gets me thinking, and those thoughts emerge into an episode topic. Or perhaps something I hear on another podcast or TV sparks an idea. And of course, my interactions with my design clients often turn into teaching moments for the show. All of this to say, I’m never genuinely lacking for content. But back before I started Resourceful Designer, I wasn’t so sure I’d have enough discussion material. That’s why I wrote my original list. To prove to myself, I had enough things to discuss. I remember when I was getting ready to start the podcast, looking at that list and wondering which topics I should cover first. There were a lot of good ones, after all. In the end, I settled on what I thought was one of the most important topics a home-based designer should know and “Do Your Design Clients Know What You Do?” became the first topic I shared with my audience. It’s an episode devoted to telling your clients what it is you do, because, believe it or not, most of them don’t know. I know it sounds strange, but it’s true. Most of your clients don’t know what services you offer beyond what it is you currently do for them. And almost five years after recording and releasing that episode, the situation hasn’t changed. Earlier this week, a client I’ve been working with for over 20 years, dating back to my days working at the print shop, asked me to send him a copy of his logo in vector format. Curious because most clients don’t know what a vector is, I emailed him questioning why he needed a vector of his logo. To my surprise, he told me he hired a designer to create a flyer for his clinic. I immediately called him on the phone and asked if I had done something wrong that made him look elsewhere for a designer instead of asking me? It was then his turn to be surprised. He told me no, not at all, we have a great relationship, and he loves working with me, but I do websites, and he needed a flyer. A bit of back story. Before I continue my story, let me give you a bit of history between myself and this client. I designed this client’s logo almost 20 years ago. I also designed his business cards and the rest of his stationary. The signage outside and inside his clinic, that was me. I’ve also created rack cards, postcards, posters and probably other printed material I can’t recall. That’s not counting his original website back in 2005 and the two re-designed sites I made for him over the past 15 years. Back to my story. When I reminded my client of all the things I designed for him in the past, he tried to dispute it. He told me his logo, business card, etc. etc. were all created by the print shop where I used to work. Which is correct, I designed all of them when I was working at the print shop. However, even though he remembers me working at the print shop before starting my own business, he doesn’t remember me being the one who designed his stuff. He remembers dealing directly with the shop owner on every project. Not the designer who worked on his projects. This admission surprised me even more. He has one of the most recognized brands in our community, something I’m incredibly proud of, and yet he doesn’t remember that I designed it for him. Talk about bursting my ego. He then proceeded to tell me he’s had several print-related projects designed over the years by various designers. When I questioned him on why he never asked me for any of them – I worked at a print shop after all and know a thing or two about print design – he told me he thought I left the print shop to get into web design. I didn’t realize I still do print design. I’m not blaming my client for his shortsightedness. This situation falls wholly on my shoulders. In hindsight, it was stupid of me not to realize that in the 15 years I’ve been running my own design business, this client has only ever contacted me for his website. What kind of company goes 15 years without needing print design? So this is on me, not him. He had a preconceived notion of what I do, and I never corrected him. But you see, that’s the issue. I never thought I had to educate this client because of our history together. In my mind, I had designed all sorts of print material for him. So it only made sense that if he needed anything else, he would come to me. But in his mind, I was his “web guy,” and he never considered me for any of his print projects. Unfortunately, he signed a contract and gave a deposit to the other designer for the flyers. So I’m out of luck there. But he did assure me the next time he needs something he’ll let me know. What’s even more frustrating is he’s referred several web clients my way over the years. This makes me realize how much I probably lost because he wasn’t referring me for print design. I can only shake my head at the situation. Silver Linings. Fortunately, there is a silver lining to this story. When this happened earlier this week, and I knew I would use the experience to create a podcast episode, I went back and listened to that first episode I released. In it, I shared similar frustrations. But I also shared a strategy I used that helped—something about which I completely forgot. When I recorded that episode, I was used to sending quarterly emails to all my clients, letting them know what sort of fun projects I had completed recently for other clients. I would make sure to include a variety of web and print jobs, including t-shirts, trade show booths, vehicle wraps, etc. It was a way to showcase my work and inform my clients what I was capable of producing. And it worked. Clients would often contact me after receiving my email asking for information on one of the projects I mentioned. They would inquire if I could do something similar for them. Their messages would often contain lines saying something like, “I didn’t know you did that.” So I had the solution to this problem. And then I forgot about it. As life would have it, what started as a quarterly email became less frequent until it eventually drifted off my radar altogether. It’s been a few years since I sent one out, but I now plan on reviving the practice ASAP. In the meantime, after this enlightening conversation with my client, I did send personalized emails to my clients. I personalized each one with details about the client’s business, our relationship and their industry, but before editing each email, I composed a base email to use. Here’s the base email I wrote. Hi [client’s name] As we approach the far side of the pandemic lockdown, and life slowly gets back to the “new normal,” more and more businesses are being allowed to reopen. A lot of people are wondering how their past routines will be different as we emerge from isolation. Now is the perfect time to let your clients know what to expect from you. If you require new or updated marketing material, please let me know. Here are some ideas for you to consider that may help your marketing effort. Posters postcards flyers T-shirts Signage (interior/exterior) Display stands Vehicle wraps Digital Ads (Google, Facebook, Instagram, etc.) Website updates Trade Show Supplies If you require any help designing these or any other print or digital material, please let me know. I’d love to help. I wish you all the best in your return to operation. Sincerely, Mark Des Cotes As I said, I added to or altered the content for each client. I didn’t want them to think it was a blanket email I was sending out to the masses. I wanted each client to think I was writing just to them. And you know what? I already got my first hit. A website client read my email and contacted me to design a postcard for her shop. Not only had she never considered a postcard until she read my email, but she also forgot I did print design since I was her “web guy.” Let your clients know what you do. All of this to say, don’t take for granted that your clients know what services you offer because there’s a good chance they don’t. It doesn’t matter if you list your services on your website, you showcase different projects in your portfolio, or you explain them in your marketing material. Because chances are, your existing clients are not looking at that stuff. After all, they already know you, or so they believe, so they have no reason to look into what you do. Unless you keep reminding your clients what services your offer, there’s a good chance they’ll only know you for that one project they hired you to do. So take this time to reach out and inform your current and past clients about all the things you can do for them. Who knows, you may get lucky and pick up some new work from it. How do you let your clients know what you do? Let me know by leaving a comment for this episode. Resource of the week Gravity Forms I’ve been using Gravity Forms for several years, and I love it. It’s the easiest, most trusted tool for creating advanced forms on your WordPress website. Packed full of time-saving tools and features, Gravity Forms is more than just a form creation tool; it’s a form management platform. Build and publish simple or complex WordPress forms in minutes. No coding or guesswork required. Simply choose your desired fields, configure your options and embed the form on your website. It’s that easy. And with so many built-in integrations with some of the most popular partners on the internet, Gravity Forms makes it extremely easy to connect your website to platforms such as PayPal, MailChimp, Dropbox, Freshbooks and so many more. I install Gravity Forms on every single website I build. What else can I say?

Have you ever considered YouTube as a way to market your design business? Ask any marketer, and they'll tell you that if you're not doing video, your missing out on a massive part of the market. In the past couple of years, revenue generated through video marketing has outpaced all other forms of promotion. And of course, YouTube is the number one place to be if you're using video. But how do you use YouTube to promote a graphic or web design business? I'm no expert when it comes to YouTube. I would consider myself an absolute novice. But as you know, when you want to learn something, your best option is to learn from someone who's doing it successfully. In today's episode of the Resourceful Designer podcast, I'm talking to designer Col Gray, owner of Pixels Ink, a logo and brand design studio in Dundee Scotland. We discuss how he's making significant strides with his YouTube channel, Pixels Inc, as a means to market his business. In this episode you'll hear us discuss: How Col got started on YouTube. The strategy he decided to embrace. Why he chose business people instead of other designers as his target audience. How he finds topics for his videos. How YouTube is a long term marketing strategy. His experience in getting his first client through YouTube. What makes a video engaging. What equipment you need if you're just starting. The equipment Col uses to optimize his show. His video process Equipment and software mentioned in the episode: Rode Smart Lav Mic Canon G7X camera Davinci Resolve Adobe Premiere Camtasia ScreenFlow Tube Buddy Morning Fame What's your experience with video and YouTube? Do you have a YouTube channel for your design business? Please share it in the comments for this episode.

Communicate clearly and jargon-free. Pixels. Bleed. Wordmark. Hero Image. SSL. White Space. I imagine, as you read each of those words, your mind quickly thought of each one’s meaning and how you use them. To you, a designer, deciphering these words uses up the same amount of brainpower as reading the words eggs, horse, car, or house. There’s no need to burn brain calories contemplating them since they are second nature to you because you’re familiar with the jargon of the design industry. You wouldn’t be much good as a designer if you didn’t know what pixels or bleed or a wordmark, etc. were. But you deal daily with people who are not in our industry. That’s why they hire you, after all, because of your creativity and knowledge of all things design. But sometimes, that knowledge can become a crutch—especially when dealing with clients who don’t know what we know. I recently had a Zoom chat with a new client looking for podcast cover artwork. The gentleman was in his 80s and starting a podcast about the commonalities between creationism in religion and science. He’s a retired professor of quantum physics with an in-depth knowledge of string theory. He’s no dummy. Some may even consider him a genius. However, during our discussion about his podcast cover artwork, he asked me what a pixel was. He had read how podcast cover artwork should be 3000px by 3000px square. He was unfamiliar with the term but rightly surmised that pixels are a form of measurement. But he had no idea how big or small a pixel was because, in his vast knowledge of the inner workings of our universe, pixels had never come up. This goes to show you that even the brightest minds don’t know everything from every field. And nor should they. Maybe you’re thinking, “The guy was in his 80s, so that’s understandable. However, most people these days know what a pixel is.” And I’ll concede that point. I, too, believe most people know what a pixel is. However, if you ask a non-designer how wide 300 pixels are, they probably couldn’t answer. You, on the other hand, could probably make a reasonably accurate guess as to how wide 300 pixels are. That’s because you’re familiar with them. You work with pixels daily and therefore have a good idea. For the rest of the world, there’s no reason for them to know how wide 300 pixels are. Let’s get away from pixels. What I’m getting at is jargon is an excellent way for us to learn, for us to share information and communicate with our peers, and for us to instruct the next generation of designers. But jargon has no place when communicating with our clients unless you explain what you mean by the terms you use. For example, I never tell a client I’m installing an SSL Certificate on their website because they have no idea what that means. Instead, I say I’m installing a security certificate because most people understand the word “security.” I then further explain, in terms they know that a security certificate encrypts the communication between a visitor’s web browser and their website. So when the browser and website are exchanging information, it’s like that information is put in a sealed envelope and handed to someone to deliver it to the other side. Nobody can see what’s in that envelope until it reaches its destination, and the appropriate party opens it. Without a security certificate, it’s as if that information is delivered back and forth on sheets of notepaper that everyone can read. When explained in these terms, a client can understand the importance of an SSL Certificate without knowing the jargon. When you’re talking with your clients, be conscious of the terminology you use. If you need to use jargon, make sure the client understands what you are saying. If you’re not sure, ask them. For example, “I think a wordmark would suit your brand. Do you know what a wordmark is?” Don’t presume the client knows what you’re saying. Give them a chance to learn during the process by asking. They’ll appreciate and trust you more for it. Clients are guilty of using jargon as well. Communicating with our clients is not the only time jargon comes into play. Our clients are just as guilty of this when they deal with their clients or customers. Industry speak, another word for jargon is seen in marketing material everywhere, mucking up the message it’s trying to relay. Your job as a designer isn’t to create pretty designs for your clients. It’s to ensure your designs tell a precise and accurate message, a message that provides a solution for your clients. One that those who see it will understand. One of my clients is a Chiropodist (foot doctor). When he acquired a new state of the art laser unit to help him treat various foot ailments, he asked me for a new brochure to help him spread the word. Rightly so. It was a great addition to his clinic. However, the way he wanted to spread the news was all wrong. He sent me the text for the brochure he wrote himself. Copy that included all sorts of technical information about his new laser, information full of jargon that only other chiropodists would understand and find appealing. I could have taken the information he supplied me and designed a beautiful looking brochure that would have ultimately failed. It would have failed, because his target market, people with foot problems would be confused by the industry jargon and not understand the benefit they’d receive from the new laser unit. Instead, I sat down with my client to discuss not what the laser does or how it works or the technology behind it. But how it benefits his patients, what it means as far as their treatments go, how it speeds up the healing process requiring fewer and shorter visits, how it’s safer than the older traditional methods for treating different foot conditions. We eliminated the jargon and explained in easy to understand terms why people suffering from foot problems should book an appointment with him. And you know what? After distributing his brochures to doctor’s offices and clinics around the area, he saw a spike in new patients asking about his new laser treatment. I’m convinced that replacing the jargon with easily understood copy is what made that project a success. Your job is to ensure your client is thinking about their project from their target’s point of view. It doesn’t matter what your client thinks or likes, just as long as it appeals to their target market. Convincing your clients. It’s not always easy to convince clients to think in terms of their target market. I know. I’ve been a designer for over thirty years, and I still have trouble doing it. But here’s something you can try. Ask your client to imagine that a grade-schooler is doing a research project on their brochure, website or whatever it is you’re designing for them. With the information provided, do they think a grade-schooler would understand it? If not, then they should change the wording of the message. If they argue that their target market isn’t grade-schoolers, remind them that according to studies, when interpreting instructional or informative texts: 49% of the global population have basic or below basic reading skills. (In the USA that number is 52%.) 12% of the global population read at a grade 9-10 level or lower. That’s the same percentage in the USA. Only 2% of the global population read at a grade 11 level and up. What this means is, people have a hard enough time comprehending the instructions or information they read that you shouldn’t complicate it by adding jargon to the mix. There are some exceptions when jargon is beneficial. I recently built a new website for an engineering company that manufactures control systems for industrial plants, hospitals, hydro dams, airports, etc. Any business requiring industrial automation. My client didn’t need this website to attract new clients. They needed it for recruitment. The problem they faced was weeding out the skilled and capable engineers amongst the hundreds of resumes they receive every month. So in their case, we used all sorts of industry jargon that only the most qualified candidates would understand. Since its launch, they’ve received few resumes, but the quality of candidates increased. So there are some instances where jargon can be beneficial. But in most cases, jargon should be saved for conversations amongst your peers. When talking to your clients, you should make a conscious effort to minimize the jargon you use or at least explain it in terms your clients will understand. And don’t be offended if they ask you to clarify something. There are no dumb questions when posed by the uninformed. If you take care of your clients, they’ll be more impressed and more loyal to you. Resource of the week Coolors.co Coolors.co is a super fast colour scheme generator. Press the spacebar and create beautiful colour schemes that always work together. Coolors.co also allows you to pick colours from uploaded images. You can adjust and refine colours by temperature, hue, saturation, brightness and more. You can also save your pallets for easy future access. They also offer an IOS and Android app as well as an Adobe Add-on for Photoshop and Illustrator to display all your pallets in your programs.

Do you offer Website Maintenance to your web clients? [sc name="pod_ad"]Offering Website maintenance is a great way to make extra money while putting in minimal effort. It’s right up there with print brokering as a way to supplement your design income. Way back in episode 9 of the podcast, I shared 12 ways designers can earn extra income. On that episode, I mentioned making extra income by offering to host your client’s websites. Since then, I’ve made a few changes to the way I operate. I no longer provide web hosting on its own. Instead, I offer website maintenance, and I make a lot more money doing so. And so can you. The typical lifecycle of a web design project. A client approaches you to design and build their new website. You agree on a price, get the contracts signed and receive your deposit. You get to work on their site. When it’s ready, you present your client with their new website. You make any requested adjustments until they’re thrilled with what you did for them. They pay the balance owing to the project, and you launch their site. The client is happy with their new website. You’re pleased with the money you earned—end of the story. Once this process is over, you may or may not hear from that client again until they need a new website in a few years. That’s providing they don’t meet another web designer between now and then. If they do, then all bets are off. But it doesn’t have to be that way. By offering a website maintenance plan as part of your web design services, you retain that client on the books, and chances are when they need new web work in the future, they’ll turn to you because of your ongoing relationship. Plus, wouldn’t it be nice to earn a recurring monthly income that gives your clients piece of mind while costing you very little in return? If you are not offering a website maintenance plan as part of your services, you’re leaving easy money on the table. Offering a website maintenance plan doesn’t require much tech knowledge. The best part of a website maintenance plan is if done right, you don’t need much tech knowledge. I didn’t know much when I started. And to be honest, there’s still a lot I don’t know. But I don’t have to know much for my plan to work. What a website maintenance plan looks like. Website maintenance plans differ from designer to designer. However, let me break down what my website maintenance plan looks like. When I started offering website hosting in 2005, I charged my clients $12/month. When I switched from hosting static HTML sites to hosting WordPress websites, I raised my hosting fee to $35/month. Then I attended WordCamp Ottawa and met a fellow designer whose business was very similar to my own. However, instead of just hosting his client’s websites, he was offering a website maintenance plan. After hearing about his success, I immediately implemented it in my business. I raised my price to $69/month and expanded my offering from simple hosting to a full-fledged website maintenance service. Some web designers may find $69 per month expensive. But it’s not. I know designers who charge much more than I do for their website maintenance plans. Look at it this way, if you’re building $500 or $800 websites for clients. Then yes, they’ll find $69/month expensive. However, a client who pays several thousand dollars for a website, won’t hesitate to pay $69 or more each month to keep their investment safe. That’s what a web maintenance plan offers, safety and peace of mind. My website maintenance plan consists of: Managed WordPress hosting (I have a shared hosting plan that I divide and resell to my clients.) Premium licence fees for themes and plugins. Unlimited email accounts for the client’s domain name. An SSL Certificate for their site. Malware Scans. Weekly WordPress Core, Theme and Plugin updates. Daily website backups to an offsite storage location. Enhanced Website Security. Uptime Monitoring. In return for these monthly services, my clients get a stress-free website. They don’t have to worry about their website getting hacked. They don’t have to about keeping their site updated. They don’t have to worry about evolving security measures. They don’t have to learn how to manage their own website. Instead, my clients can concentrate on growing their business, knowing that I’m taking care of their website for them. Over 90% of my website clients see the value in my maintenance plan and sign up without hesitation. Variations on website maintenance plans. Some web designers offer a certain number of non-carryover hours as part of their monthly plan that allows a client to request small updates to their site. I don’t provide this. If a client wants changes to their website, I bill them extra. Some web designers offer to maintain their client’s website regardless of where the site is hosted. I don’t provide this either. If one of my clients wants me to manage their site, I insist they host it with me. This way, I’m familiar with the web host, which makes it easier to fix any problems that may arise. A website maintenance plan is not a lot of work. Maintaining a WordPress website doesn’t require a whole lot of effort. Other than keeping WordPress, the theme and the plugins updated, there’s rarely anything to do. Most of the work is done before launching the site and continues working month after month without any input required. I use SiteGround to host my clients’ websites. They help me set things up, and their 24/7 support means I can count on them should I need help with anything. Here’s what I install on every client website I maintain. SSL certificate (Your web host may be able to help you with this). A backup plugin (I use BackupBuddy from iThemes) A security plugin (I use iThemes Security Pro) Malware scanning (I use both iThemes Security Pro and SiteGround for this). Uptime monitoring. (I let SiteGround monitor the site uptime for me.) Should anything go wrong with a website, If it crashes during a plugin update, or gets hacked, I can quickly restore it by reverting to a previous backup and have it up and running again in less than 30 minutes. That’s it. There’s nothing else for me to do. Except collect $69/month from the client. It’s that easy. How to start offering a website maintenance plan. The first thing you need to offer website maintenance is a web host. There are many great web hosts you can choose from, but as stated previously, I recommend SiteGround. A good web host can help you with most of the hard work. When taking over an existing website, a good web host can help you migrate it to their platform. A good web host can help you install SSL Certificates. A good web host can help you update and add DNS Zone records as required. A good web host can help you troubleshoot site issues that may arise. Basically, a good web host will help you do the things you’re not comfortable doing. Once you've chosen a web host, the next thing you need are plugins to manage your security and backups. I prefer iThemes plugins for this, but there are many other good ones you can choose. Finally, if you want to get serious and maintain a growing number of websites, you'll want a way to minimize your time. iThemes Sync is the platform I use to maintain all my client websites. From one dashboard, you can monitor, update, backup and restore all the sites you manage, saving you precious time every month. Website maintenance doesn’t require a lot of time. On average, I spend less than 5 minutes per month, maintaining each client’s website. Of course, not all of the $69 I collect goes into my pocket. I have to pay for the hosting fees, the SSL certificates (if they require something other than a free one.) Theme and premium plugin licenses, etc. So maintaining ten client websites takes less than one hour per month at $69 each, which turns into a great hourly rate. But what if something goes wrong? I suggest you put a small percentage of your monthly fee aside in case of an emergency. In the rare case that something goes wrong with a client’s site that is beyond your abilities to fix, you can easily hire an expert to handle it for you. What to look for in a web host. Here are some things to look for when searching for a web host for your clients’ websites. Dedicated WordPress server: Shows they understand WordPress. Reputation: Look at reviews. Cost: Get the best bang for your buck, but be careful of dirt-cheap hosting services. Performance: What servers and OS are they using? Scalability: Can you upgrade or grow should the need arise? Uptime: Look for 99% uptime or higher. 99.9% is best. Nobody can guarantee 100% uptime. 24/7 Customer Support via phone, chat or email. Help/Training Resources: Document library to help you learn or get out of a jam. Security: Good to have, but doesn’t replace a premium security plugin. Bandwidth: Make sure they don’t limit you based on site traffic. Storage: Unlimited websites doesn’t mean as many as you want. Read the fine print. Domain Names: Good if you don’t already have a service for managing domains. Email: If you offer email as part of your website maintenance plan. Site Migration: It makes it easy to move a site from another host. Ease of Use: An easy to use backend. CDN: Servers web files from various locations around the globe. File Access: FTP or File Manager for when you need to poke around. Exit Strategy: Easy to leave should you want to migrate to a different web host. Additional Services: Backups, Malware scanning, Updates etc. As I’ve already mentioned several times, I recommend SiteGround as a great web host with all of these features. Website maintenance is the best form of passive income for web designers. Offering a website maintenance plan is a great way to supplement your design income. I estimate between 30%-40% of my annual income is from monthly website maintenance payments. This recurring income allows me to continue earning money while on vacation or at a conference. You can do the same. You’re already designing the websites for your clients. Why not go the extra step and offer them the peace of mind of a worry-free website by providing a website maintenance plan? Both you and your clients will benefit from it. You can thank me later.

Is your side gig a hobby or a business I had a conversation with a fellow designer recently who works full-time for an ad agency and periodically takes on small design projects on the side. He called it a hobby. That got me thinking, what is a hobby and does what he’s doing qualify? Hobby vs. Business Standard disclaimer: I’m not a lawyer, accountant, tax expert or business advisor. The following is solely my opinion. Hobby: A hobby is an activity done for enjoyment, typically during one’s leisure time. A hobby encourages the acquisition of skills and knowledge in that area. Business: Business is the activity of making money by producing or selling products such as goods and services. Simply put, business is any activity or enterprise entered into for profit. By those definitions, any design work you do where you get paid should be considered a business venture. At least you would think. When does a hobby become a business? According to the IRS, a hobby is an activity that an individual pursues without the intent of generating a profit. “Intent” is the keyword here. Meaning it’s ok to make money pursuing your creative hobbies as long as it wasn’t your intent, to begin. For example, let’s say you have a screen printing machine and print yourself graphic T-Shirts. If someone sees one of your shirts and offers you money to make one for them, it’s still considered a hobby, because it wasn’t your intent to sell the design or shirt when you created it. However, if you designed and printed the shirt with the hopes of selling more like it, then it’s a business. An artist who paints for the joy of it, and sells the odd painting to cover the cost of supplies is considered a hobbyist. But as soon as that artist decides to showcase their paintings, in the hopes of selling them for a profit, it becomes a business. If you create something because you want to help a friend, a family member, your church, a local organization or charity you support or your kid’s sports team, and they offer you money for your generosity, as long as you intended to help them and not of making a profit, then it’s not a business dealing. However, if that friend, family member, church, organization or charity asks you to create something for them in exchange for payment of some kind, then your acceptance is based on the knowledge you will be making a profit. Therefore it’s a business transaction. Why is the distinction between hobby vs. business important? The distinction between hobby vs. business is essential for tax purposes. Yup, blame it on the government. If you are making a profit from something, they want their cut. But that could be a good thing. If you are making money from your “hobby” or “side gig” you should want the taxman to take a cut. Why? Because as a hobby, you can’t deduct losses and expenses on your tax return. But once you’re hobby is classified as a business, you are entitled to the same tax advantages other businesses enjoy. Including home business expenses or additional costs that don’t typically apply to income from your day job. Who knows, declaring your hobby a business, may even end up saving you money on your taxes. Check with a professional. Rules may differ depending on where you live, so check with a professional in your area to see if your side gig or hobby qualifies as a business. Keep in mind; you have to be actively seeing to make a profit for what you do to be considered a business. But be careful. Even if you are actively seeking to make a profit, don’t just declare what you’re doing as a business without checking with a professional first. There are stiff penalties for claiming business expenses on your taxes if you don’t qualify for them. What the IRS is looking for in declaring a venture a business. The IRS has a vague outline for determining the state of your earnings. However, here are some rules that may help you achieve business status with your hobby. You engage in your activity with continuity and regularity. You’re taking actions to improve profitability. You keep accounting and business records. You consult professional advisors to help improve profitability. Officially declare yourself a business. The easiest way to get the IRS or any government tax agency to view what you do as a business is to make it official. Name and register your business. Open a business banking account Begin collecting sales tax if applicable Hire a CPA and other advisors. There are no guarantees the IRS or whatever taxing agency there is in your country will consider you a business. But if you officially register as one, chances are they’ll agree with your assessment. Is your design business registered? Let me know by leaving a comment for this episode. Resource of the week Savvy Social School If you’re looking for a simple, easy (and fun) way to use social media as a tool to grow your design business, the Savvy Social School takes you from wasting time to feel confident that you’re making the right choice for you and your business. Savvy Social School is the BEST training and coaching resources for entrepreneurs wanting an online presence who are tired of GUESSING and STRESSING about social media. I’ve been a member of the Savvy Social School for almost a year now, and it has helped me grow the social media presence for my business, which in turn has translated to paying clients. You can do the same.

Are you a Pixel Pusher or a Design Thinker? Do you exude confidence when dealing with your design clients? If you answered no, you could be losing out on valuable business. Designers usually fall into one of two categories: PixelPushers, and Design Thinkers. Pixel Pushers rely mostly on instructions to do their job. A client or art director tells them precisely what they need, and the designer uses his or her skills to create it. Pixel Pushers can be amazing designers. Capable of turning those simple or vague instructions into something beautiful. However, Pixel Pushers tend not to exercise their creative powers as much, since they let other people do the conceptual thinking for them. Design Thinkers, on the other hand, not only know how to use the tools at their disposal to create stunning designs, but they also have the skills to imagine and conceptualize those designs from scratch. They think up vague ideas, the smallest of thoughts and massage and expand on them until they turn it into something amazing. Now, of course, I am harsh with these distinctions. There is no hard line separating Pixel Pushers and Design Thinkers. Pixel Pushers do require design thinking skills to turn someone else’s ideas into reality, just as Design Thinkers need the technical expertise to turn their own ideas into reality. In fact, in most cases. Design Thinkers started their careers as Pixel Pushers. Following the instructions of someone more experienced than them. Think of your path. Were you ever a junior designer? Did you ever follow the instructions of a more senior designer? That’s how I started. The print shop hired me straight out of college, and without any experience working with real clients, I relied upon the other, more knowledgable designers around me for guidance. It’s how most of us start and grow as designers. Some designers are content with that life, content with the limited creative freedom they have, as they design things based on someone else’s ideas. There’s nothing wrong with that. I know several designers who enjoy what they do, while recognizing the pressure of the design concept, dealing with the clients, the success or failure of a design campaign, is all on someone else’s shoulders. But for people like you and me, being a Pixel Pusher isn’t fulfilling enough. We want more. We want to deal directly with the clients. We want to come up with the design ideas ourselves. We want to manipulate those pixels and bring the images from our head to life. We want to revel at the successful campaigns we design for our clients and learn from the failed ones because that’s what makes us better designers. But how do you go from being a Pixel Pusher to a Design Thinker? One word, confidence. Confidence in your skills. Confidence in your knowledge. And confidence in your ability to do what it is you do, without the need for instructions from anyone else. You’re probably reading this because you either run your own part-time or full-time design business or you’re dreaming of one day starting one. So chances are, you fall into the Design Thinker category. Congratulations, and welcome to the club. But, just how much confidence do you have? There’s a wide range of Design Thinkers, and where you stand among them is mostly determined by your confidence level. That’s why you see some self-employed graphic and web designers who are struggling and barely getting by, while others are hugely successful. It’s not their design skills that separate them. It’s their confidence level. Their confidence when they deal with clients. Their confidence in their abilities. Their confidence in what they charge. All of this adds up to greater success. Think about it. How much confidence would you have in a lawyer who tells you they’re not sure about your case? How about a surgeon who says they’ve seen the procedure they’re about to perform on you many times, but have never done it themselves? What about an auto mechanic who says, “sure, I’ll have a look at your car, but I have no idea what I’m looking for?” Your trust in them would be very low, giving you second thoughts about proceeding with them. Now imagine your interactions with your design clients. From the client’s perspective, how are you coming off? Are you exuding enough confidence for them to know you’re the right person for their project? If you quote with confidence, clients are more likely to accept your price and hire you. If you present your project proposal with confidence, clients are more likely to trust your instincts. If you submit your design concepts with confidence, clients are more likely to agree with your ideas. So, how do you exude confidence? Here are my thoughts combined with a few ideas I read on articles about confidence in business from entrepreneur.comand wisdomtimes.com. Stop waiting to feel confident. Confidence is a state of mind that grows the more you practice. You don’t have to feel fully confident before starting anything. Start small and expand on it. Begin by “acting confident,” even though you don’t feel it. The more you practice this, the more your mind will shift, and soon you’ll stop acting and actually start to feel confident. Keep in mind that a little fear and nervousness are healthy. Even the most confident people still experience these emotions. Don’t let them stop you from feeling confident. Focus on the benefits to your clients. A great way to grow your confidence is by focusing on the benefits you bring to your clients. Concentrate more on how your work will help your client and less on how you’re going to accomplish that work. If you show confidence and make it clear what the client is getting by working with you, you’re halfway to getting them to agree with you. Be direct. Tell your clients exactly how it is and how it’s going to be. This is your price. This is my proposal. Here are my designs. Clients will appreciate your directness and see you as a professional. Learn to accept rejection. If you want to be confident, you need to be able to accept NO as an answer and move on. Every time someone says no to you, think of it as one step closer to getting a yes response. If you confidently give a quote and the client rejects it, move on. If need be, use what you learned and adjust your price on the next similar project to quote. Package yourself for success. To show confidence, you should look the part. Dress well for the client. Wear formal attire for corporate business clients and something clean, casual and yet still professional for more relaxed clients. Correct your posture. Your posture is a clear indication of your confidence level. If you’re slouching, you come off as insecure, lazy or disinterested. The straiter you sit or stand, without looking stiff, the more confidence you’ll exude. Do your best, and worry less. Stop worrying about what others think of you. If you doubt yourself, people will sense it. Focus on the things you do well and learn and grow from your mistakes. If there are things you don’t do well, hire someone else to do them for you. Focus on your future. Gain confidence by focusing on your Vision Statement.Your business’ Vision Statement will help guide you towards your long term goals and give you confidence in your decision making. It will help you refocus on what is the most important moves for you and your business. Proceed with confidence with anything that enables you to reach that destination. Embrace positivity. The more positive you are, the more confidence you’ll exude. When dealing with clients, look for the positive aspects in their criticism. Focus and expand on what they liked about your design, and put aside and forget the things they didn’t like. Let go of small mistakes. Nobody is perfect; we all make mistakes. Don’t dwell on small errors. Don’t obsess over what you did wrong, Instead, take responsibility, apologize if you need to, fix the mistake if you can and move on. Practice and continue to grow and improve. The more you know, the more your skills improve, the more confident you’ll be. Confidence is like a muscle; it gets stronger the more you use it. So keep practicing it in your day to day life. Try acting more confident with family and friends and everyone you deal with on a day to day basis. You’ll soon see a positive change in the way they react to you. Invest in yourself and your business will grow. Don’t be afraid to ask for advice. One of the best ways to show confidence is by admitting you don’t know something. Let your client know with confidence that what they’re asking is beyond your abilities, but you’ll find someone with the required skills for their project. Conclusion. If you want to be a highly successful design business owner and not a struggling artist, you need to show confidence in all your business dealings. The more confident you are, the more money you can charge. The more confident you are, the more focus and dedication you’ll put into your work. The more confident you are, the more your clients will trust and enjoy working with you. The more confident you are, the more your clients will refer you to others. The more confident you are, the less stressed you’ll be while running your design business. So go out there and be confident in everything you do. How confident are you in your business? Let me know by leaving a comment for this episode. Resource of the week SiteGround SiteGround, in my opinion, is one of the best website hosting companies out there. I have several of my own as well as clients' websites at SiteGround. They offer easy 1-clickWordPress installation and allow multiple domains and websites on one hosting package. And if you are already hosting your site elsewhere you can take advantage of their free migration tool to have your site moved from your old host to SiteGround.

Do you have a vision statement for your design business? I heard this quote on a podcast recently. Vision without action is a daydream. Action without vision is a nightmare. I looked it up, and it turns out this is an old Japanese proverb. It means if you have a vision, but you don’t do anything to achieve it, it’s nothing more than a daydream. However, if you take action, without any sort of vision to guide you, the results can be chaotic and possibly catastrophic. I know that sounds kind of dire. But many new businesses, including graphic and web design businesses, never achieve their full potential due to a lack of vision. That’s why having a vision statement is essential. The difference between a Mission Statement and a Vision Statement. What is a Mission Statement? The purpose of a Mission Statement is to define the what, who and why of a company at the present moment. It’s kind of an action-oriented instructional roadmap for how a business operates. It defines the purpose of a business; it’s function and objectives. What is a Vision Statement? A vision statement, on the other hand, defines where the company, in this case, your design business, wants to be in the future. It guides you in your decision making when it comes to setting goals to reach an eventual destination. When comparing the two, a Mission Statement is a journey, one you take to reach your destination, the Vision Statement. As Jessica Honard, co-owner of North Star Messaging + Strategy, a copywriting and messaging company, puts it “A mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” In most cases, a Vision Statement is shared within an organization, while a Mission Statement is shared with the public. Why do you need a Vision Statement? The primary purpose of a Vision Statement is to give you focus. Many business owners, including designers, start businesses without any focus. And without focus, you can end up all over the place. You know you want to start a design business, but what does that entail? Finding clients and designing projects for them? But what else? Do you want to be still doing the same thing 3-4 years from now that you’re doing today? Do you want to be working for the same types of clients? Do you want to be doing the same kinds of design projects? Do you want to be making the same income? Without a proper vision to follow, you may end up being very busy but not accomplish anything. A vision statement creates a clear picture of the future of your business 3-4 years from now. What’s the difference between a vision and a goal? Think of a vision as a mindset, a position to strive for in the future. It’s something you want to achieve, but it isn’t as measurable as a goal. For example, your vision might be to become a recognized design influencer. Your goal to achieve that vision might start with talking at 30 regional and national design conferences within the next three years. Visions are more abstract, something to dream of. Goals are more concrete, something you can measure. Having a Vision Statement makes it easier to create goals. Goals that help achieve your vision. A Vision Statement for your design business. If you don’t have one already, you need to write a Vision Statement for your design business. Figure out a destination, a place you want to be in three to four years from now. Then figure out how to get there. The purpose of a Vision Statement is to inspire you, encourage you, to push you. What do you need to do to fulfil your vision? What do you need to stop doing because it’s preventing you from achieving your vision? What do you need to learn that will make it easier for you to reach your destination? Who can you partner with to help you realize your vision? Without a vision for your future, it’s easy to get bogged down by the day-to-day details of running your business. It’s like you’re on a boat in a river without oars. You’re making progress, but you have no control over the direction you’re going. You have no idea how far you’ll get, you have no idea where you’ll end up down the river, and you have no idea when you’ll get there. Do you see why it’s essential to have a Vision Statement for your business? Writing your Vision Statement. There are no templates or plans to follow when writing a Vision Statement. It can be as short as one sentence or several pages long as long as it outlines what you want for the future of your business. Things to consider. Set it in the future but write it in the present: Your Vision Statement shouldn’t reflect what you are doing now, but where you hope to be 3-4 years down the road. However, you should write it in the present tense as if you’ve already achieved it. It will help encourage you. Make it challenging: Your Vision Statement needs to challenge you; otherwise, what’s the point? Make it attainable, but it shouldn’t be so easy that you lose focus over time. Make it clear: Focus on one or two goals for your future. That’s all you need. Don’t stuff your Vision Statement full of grand ideas. They’ll only distract and possibly confuse you. Make it general: Your Vision Statement, although defined, should be general enough to offer direction but not instruction. Meaning, it should say where you want to be, but not how you’re going to get there. Make it inspiring: There’s no point setting a vision for yourself if it doesn’t encourage you to work hard to achieve it. Infuse some passion in what you write and allow it to inspire you. Keep it short: Your Vision Statement should be simple, easy to read, without any fluff. Something you can memorize and repeat to your self as you work towards achieving it. Examples of Vision Statements Here are some visions statements by companies you may know. Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Amazon: “To be Earth’s most customer-centric company where customers can find and discover anything they might want to buy online.” Ben & Jerry’s: “Making the best ice cream in the nicest possible way.” Habitat for Humanity: “A world where everyone has a decent place to live.” Walgreens: “To be America’s most loved, pharmacy-led, health, well-being and beauty company.” Southwest Airlines: “To become the world’s most loved, most flown and most profitable airline.” Do any of these inspire you? How to use your vision statement. Once you’ve written your Vision Statement, use it as a guiding light in everything you do with your business. Your Vision Statement will help you decide what clients and projects to take on and which ones to pass on. Your Vision statement allows you to identify distractions from opportunities. The better your vision, the more productive you’ll be because you know where you’re going. Use your Vision Statement as part of your strategic plan, share it with your partners, contractors and clients to communicate where you envision your future. A vision statement can change. Your vision statement is a destination. Sometimes destinations change. It’s nice to know where you want to be 3-4 years down the road, but a lot can happen in that time. New opportunities may come your way that will change your vision. Or you may encounter roadblocks that force you to change your plans. And maybe, as you and your business grow, your priorities may change, and you’ll want to review and alter your vision statement to fit your changing needs. Trust your gut. If it’s telling you your vision of your future needs to change, then do so. It’s your business, after all. A Vision Statement should not be a set of blinders to the world around you. Don’t let it limit your opportunity to grow your business in a different direction than initially intended. But have one nonetheless. All the best companies have vision statements. Don’t you want to be considered one of them? Do you have a Vision Statement for your design business? Share your Vision Statement with me by leaving a comment for this episode. Tip of the week Emoji Shortcut Here's an easy way to type Emojis on your desktop computer. From any text box, press this key combination to open up a pallet of Emojis for you to choose from. Mac = Control + Command + Space Bar Windows = WIN key + "." or ";" (depends on your version of Windows)

Do you have enough of these? When it comes to running a home-based design business, there are some things you can never have enough of. Here's a list of twelve you should consider. 1) Printer supplies You should always make sure you have spare ink cartridges and extra paper on hand. It's never fun when you need to print something, and you can't because one of your ink cartridges is empty of you ran out of paper. 2) Input devices It's always a good idea to have a spare input device for your computer. Perhaps an extra mouse, trackpad, trackball or pen and tablet to operate your computer. Should something happen to your primary instrument, you'll be glad you had a spare. 3) Digital storage space When it comes to graphic/web design, you can never have enough storage space for your digital files. The price of hard drives keeps dropping, so there's no reason not to have extras on hand. As for cloud storage. You are always better off purchasing more storage space than you believe you need. Chances are, you'll end up glad you did. 4) RAM Whenever you purchase a new computer, you should try to maximize the amount of RAM you get. The more RAM you have, the longer your machine will last as software and operating systems become more demanding on memory. The extra cost upfront will be worth it if you can get an additional year or two out of your computer. 5) Backups It's better to be safe than sorry. And that means having backups of your backups. When disaster strikes, you'll be glad for the redundancy. Services such as Backblaze make it extremely easy to backup your computer and physical hard drives. BackupBuddy by iThemes is my plugin of choice when it comes to backing up WordPress websites. 6) Business cards I don't understand people who don't have business cards for their design business. They make a great marketing tool. And at such a small cost to produce, the return on investment is well worth it. 7) Cables You can never have enough cables. Power cables, charging cables, connection cables are just some of the various wires you should have on hand. You never know when you'll be required to connect a new device and not having the proper cable can cause unnecessary delays. 8) Connection ports Most computers come with a limited number of connection ports. I'm talking about USB, Thunderbold, Video, Audio, etc. Devices that add extra ports are convenient in avoiding having to juggle your connections. 9) Internet Bandwidth When it comes to graphic and web design businesses, the faster your internet, the better. Don't skimp on your internet plan. You'll be glad for the faster speeds. Plus, you get to write it off on your taxes as a business expense. 10) physical storage space Your home office should have sufficient storage space to keep all your "stuff." Drawers, shelves, cabinets and closets are a must to keep your work area organized. 11) Suppliers contractors Try to keep a list of people who could help you with your endeavour. Web and graphic designers should keep lists of copywriters, photographers, developers, illustrators, translators, printers and anyone else you may need to call upon for future projects. Even if you have your go-to people. It's good to know others just in case. 12) Peer support Working from home can get very lonely. To battle the isolation, you need to build a community of peers you can connect with regularly. Join clubs, organizations and networks that keep you connected to what is happening in your local area, your niche and your industry. What can you never have enough of for your design business? Let me know by leaving a comment for this episode. Resource of the week Udemy As graphic designers, we need to keep our skills and knowledge in peak form. Udemy is one of the best places to learn new skills or brush up on rusty ones. Udemy offers a wide variety of courses for all stages of your career. I've personally bought courses on SEO, Google Analytics, Facebook Ads and more. Have a look today and see what you're going to learn next.

Are you nervous about video chatting? Without proper video chat etiquette, you and your design business can come off as amateurish and unprofessional. Not the impression you want to present to your clients. I work with design clients from around the world. As such, video chatting is a practice I take for granted as part of doing business. But right now, the world is isolated at home to flatten the curve on the Coronavirus. That means that many people, perhaps yourself included, are only now discovering the intricacies of video chatting. Allow me to share my experiences and make this new practice more comfortable for you and allow you to present yourself in the most professional manner possible. Scheduling a call You should always allow your client to choose a time that suits them for your video chat. However, you should dictate the times you’re available. Online scheduling software works really well for this. They show your availability and allow the client to chose the time they want to talk. Here are a few scheduling options you may want to try. Book like a Boss Calendly Schedule Once Appointlet MeetFox If you don’t have a calendar booking tool, email your client a range of times you are available and let them choose a time that works best for them. Be sure to let them know approximately how long the video chat will be so they can choose a time appropriately. Once you agree on a time, add it to your calendar and set two reminders, one a couple of hours before to remind you of the upcoming call, and a second reminder five or 10 minutes before so you can get ready. If you plan on recording the call, which I suggest you do for later referral, let your client know in advance. In most places, it’s illegal to record someone without their consent. Your equipment To video chat, you need a computer or a mobile device. Although most modern devices have a camera built-in, you may want to use an external camera for better quality. The same goes for the microphone. The one built into your device is acceptable for infrequent video chats. But if you plan to implement regular video chats into your routine, you will want to invest in a better microphone. If you are using a mobile phone or tablet for your video chatting, a stand or tripod will help you keep the camera steady and at a proper hight. The next thing to consider is your lighting. Natural light is preferable but not always available. There are several desktop options for lighting your call. With hardware taken care of, you should next consider your software. There are numerous platforms for video chatting, including the following. Zoom(what I use) Skype Facetime GoTo Meeting Your environment You should video chat from a quiet, well-lit area. Before the meeting begins, make sure your lighting is in place and turned on, and turn off anything that makes noise, including washing machines, furnaces, fans, etc. Close your windows to prevent distracting noises from outside. Examine your background. The person you are video chatting with can see what’s in your room behind you. It’s ok to have a busy background, so long as it’s not messy. If you’re unsure about your background, try hanging a drape or curtain of some sort to act as a backdrop. Your setup If you are using a laptop, make sure it’s plugged into a power source. Video chatting uses a lot of CPU power. If you’re running on battery, your laptop will heat up faster, and your noisy fans will run longer. If possible, plug your computer directly into your modem or router. You want the best internet connection available, and WiFi can be unreliable when video chatting. Close all unnecessary running software during the video chat. Some software connects periodically to the internet without your knowledge and could interfere with your connection. If you are unsure, try restarting your computer and only opening the required software. Turn off all notifications. All those pings and beeps can distract you while video chatting. Set your camera as close to eye level as possible. If not elevated, a laptop camera will force your guest to look up your nose. For best sound quality, external microphones should be as close to your mouth as possible. If you are using your phone or tablet, set it horizontally. Portrait mode is fine for Facebook and Instagram stories, but most video chatting takes place on a computer where landscape mode is preferable and professional looking. If you plan on sharing your computer screen with your guest, clean up your computer’s desktop and close unnecessary windows. Preparing yourself When preparing yourself for a video chat, you should dress in the same manner you would if you were meeting your guest in person, including your grooming. Just because you are video chatting from home is not an excuse for not shaving. Be sure to check yourself in a mirror before getting on the call. You don’t want to find out afterwards that you had food stuck in your teeth or worse. Depending on your lighting, you may want to remove your glasses as the light reflection in your lenses can be distracting for your guests. Conducting yourself on the video chat When video chatting, you should act as if you were meeting the client in person. Sit up straight, don’t fidget and look directly into the camera, not the image of the person on the screen. If you’re finding it difficult to look into the camera, try minimizing the video window and placing it at the top of your monitor so that you’re looking at the person just below the camera. Avoid looking at distractions outside your window or in other parts of the room outside of the camera’s view. Your guest can’t see what caught your attention and may feel like you are ignoring them. If you must cough or sneeze, or make any other sound, mute your microphone beforehand. After the video chat It’s good practice to follow up with the person after a video chat. Send them an email thanking them for their time and outlining what you discussed. If you recorded the video chat, save the recording in your client file for future reference. You may need to watch it later for clarification on something that was said or as proof in case of a dispute. Conclusion Until the Coronovirus pandemic is over, video chatting will be the norm in our industry. And who knows, once people get used to it, it may become a routine for you in the future. If you follow these suggestions, your clients will appreciate you as they come to know you as not just a professional designer, but as a business person, able to conduct themselves professionally. What's your video chatting procedure? Let me know by leaving a comment for this episode.

Want to use your illustration skills to earn extra income? A conversation I had with Andrew, a member of the Resourceful Designer Community, inspired me to write this post. Andrew is a very talented illustrator and designer. He’s created many illustrations for his clients as well as illustrating and publishing his own children’s book Heyward the Horse! In his book, children follow along with Heyward, a carriage horse from Charleston, South Carolina, as he takes them on an illustrated tour of local landmarks. Andrew and I were discussing various ways he could use his illustration skills to earn extra income. After our conversation, I started thinking, Andrew is not the only designer with illustration skills. So why not use our discussion as a starting point for a podcast episode? Just to preface, you do not need to be an illustrator to benefit from what I’m about to share. I am not an illustrator, and yet I’ve generated a decent amount of passive income over the years by putting my design talents to use on things other than client work. Also, these are not ways to earn money quickly. That’s not the point of all of this. What I’m sharing today are ways to put things into motion to generate a form of recurring income down the road. Be it a year from now or even ten years from now. Earning extra income. I’ve always believed that creative people should never lack for work. A creative person has the skills to make money from their creations. As graphic and web designers, you earn your primary income by completing projects for clients. But there are numerous other ways you could make money with your skills. We’re living in an unprecedented age for creative people. There are more opportunities today than there has ever been before. Take Etsy, for example. Before platforms like Etsy, a craftsperson could only sell their wares in local bazaars or craft shows. Now, they can reach clients around the globe. The same opportunities are available for illustrators and designers. Here are some ways for you to use your creative skills to earn extra income. Talent Marketplaces Talent marketplaces such as Fiverr or Upwork have a bad reputation amongst designers. However, these are perfect marketplaces for illustrators. Many people search these platforms for illustrators for both small and large projects. If you are an illustrator, you should create an account on talent marketplaces to showcase your services. Don’t think of these marketplaces as cheap discount services. You can charge whatever you like for your illustrations. Showcase your portfolio of work, and even if your prices are higher than other illustrators on the platform, clients who love what they see will find it within their budget to hire you. If you’re not on these platforms, there’s zero chance of being discovered. Stock Image Sites Earn extra income by digitizing and uploading your illustrations to sell on stock image sites. A friend of mine has been doing this for years. He’s uploaded hundreds of illustrations to various stock image sites. He doesn’t make much money on each sale, but the volume of sales adds up to a nice income. Stock image sites are one and done platforms. Meaning you create something, upload it to the platform, and forget about it. Allowing you to draw your next illustration as the first one earns you money with each sale. The trick to earning extra income through stock image sites is diversification. While some images will sell very little, others will bring in a steady earning each month. The more images you have for sale on these sites, the better your chances of a monthly payout. Add in compounding by uploading the same image to multiple stock sites, and you increase your return for that one image. Design Marketplaces Design market places such as Creative Market and Design Cuts offer a platform for designers and illustrators to sell digital products. Fonts, digital brushes, and illustration bundles, amongst other digital products, provide various opportunities for creative people to earn extra income. Designers and other creative people frequent these marketplaces looking for ways to simplify their process. Make money by offering a solution to their needs. Unlike stock image sites that sell individual images, the benefit of design marketplaces is the bundles they offer. Bundles contain many similarly themed illustrations packaged together for one price. An example of a bundle might be a collection of illustrations of farm animals all drawn in the same style. Floral packages are also trendy. Whatever you enjoy illustrating, try to find a way to turn it into a product to sell. If you’re not an illustrator, you can create brochure templates or logo templates that people can use as a starting point for their projects. Print-On-Demand Print-on-demand services allow you to upload your image or design and sell it on merchandise in their marketplaces. Popular merchandise includes T-Shirts, mugs, phone cases, stickers, pillows, leggings, notebooks, wall art, and so much more. You don’t have to be an illustrator to make money on these platforms. A well-designed image or a word or phrase written in a beautiful font can also sell very well on merchandise. Not sure what to design, consider Fan Merchandise. Platforms such as Redbubble, CafePress and Zazzle have license agreements with entertainment properties that allow you to create and sell merchandise without infringing on intellectual property. Design merchandise for popular movies such as: A Christmas Story Elf: The Movie Dumb and Dumber the Matrix National Lampoon’s Vacation movies The Exorcist, The Hangover movies The Wizard of Oz TV Shows Amazing Race Big Bang Theory Black-ish Breaking Bad Flintstones Friends Grey’s Anatomy How I met Your Mother Westworld Star Trek You can also design merchandise promoting the U.S. Military. U.S. Air Force U.S. Marine Corps U.S. Army U.S.Navy Here are links to available licensed fan properties on each platform: Redbubble, CafePress, Zazzle. It’s a long game. If you decide to put your illustration skills to use on any of these services, keep in mind this is a long game. You probably won’t make much money this week, or this month or possibly for months to come. You are doing this to generate extra income down the road. These platforms work because of compounding. You start slow, with maybe one or two images per week, or possibly even per month. And over time, if you’re persistent, you’ll end up with lots of designs that bring you money regularly. Even if the payout from each platform is small, they all add up over time. Wouldn’t it be nice to know your monthly car loan or mortgage payment was taken care of through the work you created long ago? It only takes time. You’ve heard the saying, “you need money to make money?” In most cases, that’s true. However, for everything I’ve talked about above, the only investment on your part is time. If you’re willing to put in a little bit of time now, it can pay off tenfold in the future. And there’s something satisfying when you see that first $1 come in because some random person, somewhere in the world, purchased an image you created. That’s when you know you’ve got something. Because if one random person thought what you created was good enough to spend money on, there must be others out there as well. That feeling should encourage you to keep on producing and uploading. Who knows, maybe one day, you’ll be able to retire and live solely off this passive income you’ve created with your creative skills. Let me know how you earn extra income with your creative skills. Let me know by leaving a comment for this episode. Resource of the week Four Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer the best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan, you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients.

Will your design business survive the 2020 Pandemic? Are you worried your graphic or web design business won’t survive this 2020 pandemic? With so many clients forced to temporarily close their doors due to social distancing, it’s no wonder designers around the globe are lacking for work. We’re living in an unprecedented time, and people are reacting and being affected in different ways. As a home-based designer, isolation is part of daily life. We chose this lifestyle for ourselves. And the longer this pandemic goes on, the more evident it becomes that this lifestyle isn’t for everyone. Many people are not taking well to being cooped up. Others are embracing this new way of working and may decide it’s something you want to continue doing once life gets back to normal. Only time will tell, and only you can make that decision for yourself. But there’s a difference between voluntarily working alone and being forced to stay at home day in, day out. For many, the isolation is too much. And unfortunately, the typical remedy for isolation of getting out and being amongst other people is not a solution right now. Even for someone like me, who is used to staying home, it feels strange. But like all things in life, this too shall pass. I heard a great quote today. “In order to appreciate a beautiful sunrise, you first have to live through the darkness.” Stay strong and stay the course. You’ll get through this. But what about your design business? Is your design business suffering right now because of the coronavirus? Are your clients and projects drying up? Over the past week, I’ve seen designers at both ends of the spectrum. Some are busier now than ever, while others are desperate for work. How are you going to weather this storm? State of the world today. Around the globe, almost all businesses except for essential services are shut down. And with so many companies temporarily closed, it’s no wonder work is drying up for graphic and web designers. Government aid packages created to help businesses affected by COVID-19 may not be enough. Many of the businesses forced to close due to the coronavirus will never reopen. Financially, this is the nail in their coffin. Without money coming in, there’s only so long a business can hang on. No matter how much aid is offered. I know this sounds grim, but I assure you, there is a silver lining to this. Back in 2008, when the last big recession hit, almost all businesses suffered. Many of them forced to close, except for designers. in 2008-09, design businesses saw a boom. How can that be? When businesses shut down, their employees start looking for jobs elsewhere. But when multiple companies in the same industry shut down, there are not enough available jobs for the number of people searching for work. This leads to a large number of those people deciding to start their own business. I saw this myself in 2008, especially in the trades field. Layed off electricians, plumbers and construction workers started their own business. Other people started businesses based on their areas of expertise, their hobbies, or other skills they had. All of these people needed a logo, a website, and other branded material to get their business started, and designers everywhere saw an increase in work. I anticipate the same thing will happen once this pandemic has passed. With the inevitability of businesses closing, many of their employees will decide to start their own business, and they can use your help. Pivot your design business. To take advantage of this influx of new entrepreneurs, you may have to pivot the way you do things. 1) Forget about niching. I’ve talked before about the importance of finding a niche for your design business but now is not the time. Right now, you should focus all your efforts on getting as many new clients as you can, regardless of niche. 2) Focus locally. These new business people are not seasoned entrepreneurs. They don’t know about the various resources available to them online and abroad. They don’t know about Fiverr or 99designs. What they do know is they need help, and when someone needs help, the first place they look is close to home. And that’s why you should be focusing all your marketing effort locally. Create landing pages on your website to attract these new clients. Focus on local SEO and speak to them in a way that shows you understand what they’re going through. Use locally targetted online ads to attract clients. Google AdWords, Facebook, Instagram, Twitter, and LinkedIn all offer the ability to create ads targeted to your local area. Increase your social media presence and post local content. Use popular local hashtags in your posts. Join your Chamber of Commerce and other local business groups. You may not be able to meet people in person right now, but there are still benefits and exposure to be gained by being a member. List your design business in Google My Business. You can also contact your local business center and let them know you’re available to help anyone who is starting a new business. Do whatever it takes to get your name out in your local market. 3) Review your prices. Raise your prices, raise your prices, raise your prices. So many people who talk in the design space are continually encouraging you to increase your rates. I usually agree with that 100%. I’m always saying that whatever you’re currently charging for your design services, you’re worth more than that. However, now’s not a good time to raise your prices. In fact, and I can’t believe I’m saying this, If your design business is suffering right now because of the pandemic, this may be a time to offer discounted pricing. I usually discourage discounts because I believe that discounts lower the value of the service you provide. But these are not regular times. Perhaps you could offer a discount to clients who are starting a new business. Packages. I’m not a fan of design packages, but you may want to create special packages for new business owners. Try anything it takes to get clients on board. And once the world gets back to normal, your design business can get back to normal. Hopefully, with all the new clients you picked because of the crisis. This will pass. You will get through this. You may need to pivot your design business to weather the storm, but you will get through this. And if you’re lucky, you may look back and say, 2020 was your best year to date. Remember that quote I said earlier. “In order to appreciate a beautiful sunrise, you first have to live through the darkness.” Good luck. What are you doing for your business to survive the pandemic? Let me know by leaving a comment for this episode. Resource of the week Your local library. Have you checked what services your local library offers lately? Many libraries offer free subscriptions to learning platforms such as Lynda.com or Skillshare.com. You can also download audiobooks and eBooks free of charge. Libraries have come a long way since the days of only carrying books. It might be time for you to get or renew your library card and check them out.

What structure are you planning for your design business? In this final instalment of The Definitive Guide To Starting A Home-Based Design Business, I'm covering your business structure. If you haven’t heard the first three parts of this series, I suggest you go back and listen to them. Part 1 - Is Self Employment For You? Part 2 - Business Plan and Your Workspace Part 3 - Legalities and Marketing Once you know what you’re going to do with starting your business. You need to decide what form or structure it will take. Sole-Proprietorship, Partnership Cooperative Corporation Your business structure will determine how and when you pay taxes. It may affect how you deal with banks, especially if you are applying for a loan or line of credit to help you get started. Different insurance rates may apply depending on your business structure. I’m not a business expert. I highly suggest you talk to your local business center, your accountant, your lawyer and seek their professional advice on the structure that is right for your design business. Plus, the information in this article is based on Canada and the USA. Rules and regulations may differ where in the world you are and may even vary depending on what state or province where you live. That’s why it’s important to seek the guidance of someone in your local area. Also, your business structure can change over time. It’s possible that you start off using one model today, and switching to a different structure down the road. The four business structures. Sole Proprietorship A sole proprietorship is the simplest way to structure your business. A sole proprietorship is a business that is owned and operated by one person, you. Advantages Easy and inexpensive to set up. Flexible - there are few regulations to comply with. The business is directly controlled by you, the owner/operator.   Business losses can be deducted from other personal income. Disadvantages The owner is personally liable for all debts of the business. The life of the business is confined to that of the owner. All business income is taxed as personal income. If you are running a sole proprietorship under a name other than your own name, you are required to register the name with your government business registry. Partnership A partnership is an agreement between two or more parties where they combine their skills and resources and share ownership in the business. Advantages Reasonably easy and inexpensive to set up. It allows a group of people to pool their skills and resources without the expense of incorporating the business. Reasonably easy to add or remove partners from the business. More people means more sources of capital. Business risks are shared by all partners. Disadvantages Each partner is personally liable for all business debts. Each partner is responsible for the actions of the other partners, which affect the business. Profits are personally taxable. Slow decision-making and conflict resolutions because the approval of all partners is required. Cooperative (Co-op) A cooperative is an enterprise, or business, owned by a group of people or companies seeking to satisfy a common need. The initial capital for a business cooperative is raised by member shares, and personal liability is limited to the value of each member’s share. All members have one vote, regardless of the value of their shares. Advantages More sources of capital due to members’ contributions. A higher volume of production and service possible because there are more people involved. Members provide mutual support and pool skills. A relatively flexible structure allows for changes in membership and responsibilities. Disadvantages Members may have trouble making decisions together and resolving conflicts. Some banks don’t like lending to cooperatives, so individual members may have to arrange their own financing. Corporation A corporation turns your company into its own legal entity. Meaning the company has the same rights as an individual. It can acquire assets; it can go into debt; it can enter into contracts, etc. A corporation is the most expensive and most complex business structure to set up and operate. However, the majority of big businesses, as well as some smaller ones, are incorporated. In Canada, you have the choice of incorporating provincially or federally. In the USA, a business can be incorporated at the state or federal level. For a home run design business, if you want to incorporate, you’re probably going to do it at the state or provincial level unless you regularly do business in a different state or province. For example, if you live in northern Florida and often travel to Georgia to meet clients in person, you may be better off incorporating on a federal level. As an added benefit, if you incorporate on a federal level, you’re ensured that no other design business in your country can operate under the same business name. If you incorporate at the state or province level, there’s nothing stopping someone in another state or province from using the same business name as you. Advantages Owners are not personally liable for the debts, obligations or acts of the company. There are tax advantages to incorporating, talk to your accountant about them. Capital may be easier to raise, and loans may be easier to obtain for a corporation than the other business structures. The company exists independently of individual shareholders. I most cases, you the designer. Funds can be raised by selling shares of the business with little effect on you as the business manager. Disadvantages Corporations are the most expensive business structure to set up and do require a lawyer. Depending on where you live, the costs could be in the thousands of dollars to set one up. Additional paperwork, including recordkeeping, regular reporting to the government, and corporate tax returns that may result in more expensive accounting fees. Corporations are taxed differently than other businesses and implications vary depending on where you live. Despite limited liability, financial institutions may ask for personal guarantees on business loans. Any time you see the words “Limited,” “Ltd.,” “Incorporated,” “Inc.” or “Corporation” you know that the business is a corporation. It is possible to incorporate it on your own. Still, the paperwork and regulations can get very complicated, so it’s advisable to hire a lawyer to help you through the process, especially when it comes to the division of and types of shares involved. Plus, you’ll need to set out bylaws for your own business, stating how your corporation will operate, how “officers and directors” are chosen, how the business accounts will be maintained, etc. In other words, incorporating can get complicated if you don’t have help. Conclusion The majority of home-based designers are individuals who want to run a business all by themselves. For them, a sole proprietorship is all they need. However, if you want the extra protection, and you don’t mind the extra work and expense, then incorporating is the way to go. And if you plan on working with someone else, you have the option of starting a partnership or a co-op. Once again, let me stress that you should seek business advice from a professional before making this decision. Good luck. What business structure did you choose? Let me know by leaving a comment for this episode. Resource of the week 101 Ways to get freelance design work & clients looking for websites. If you are looking for innovative ways to get new clients, this article by Flaunt My Design has you covered. They even used my T-Shirt idea.

Is the coronavirus (COVID-19) fording you to work from home? This past week, sports organizations around the world have stopped play to minimize the spread of the coronavirus (COVID-19). Broadway closed down all performances. Disney World, Disney Land, Disney Paris and Universal Studios shut their doors for the rest of the month. Even Mount Everest shut down to climbers for the rest of the year. When one of the most remote places on earth shuts down, you know the situation is serious. In light of this global pandemic, many businesses are asking their employees to self-isolate and work from home. If you are not a self-employed designer and instead work for an employer, one who is asking you to work from home here is some advice to help you through this temporary job relocation. 1) Create a work from home schedule. Working from home is very different than working in an office environment. Without a formal structure, it can be easy to lose track of time and become less productive. A schedule helps you stay on track and get your work done. And the good thing is your home schedule doesn’t have to follow your regular work schedule. You can adjust your home schedule for the times you’re most productive. If you’re not a morning person, then shift your schedule an hour or more. If your morning commute typically starts around 8 am to be at work for your 9-5 shift, why not start working at 8 am and finish at 4 pm. Eliminating the commute gives you two extra hours per day. Of course, you need to work the hours that your boss needs you to work. And be conscious of what times you may need to communicate with clients, contractors or co-workers. 2) Make a to-do list. Since working from home is out of your element, and since there’s nobody there keeping an eye on you, the best thing you can do is make yourself a to-do list and adhere to it. Identify what you need to accomplish each day and check off each task as you complete it. You’ll feel a sense of accomplishment at the end of the day, and it will hold you accountable and make sure you are using your time productively. 3) Find a dedicated work area. Find a dedicated space in your home and designate it as your “work area.” Your bed or sofa doesn’t count. Lounging on the couch with your laptop on your lap may sound pleasant and relaxing, but it doesn’t lead to productivity. In this case, your kitchen or dining room table is acceptable as a workspace if you don’t already have a desk. The more you make the area feel like a work environment, the more you’ll feel like working. Inquire if your company has any allowance or budget to help you with expenses. Sitting at a kitchen chair all day is not comfortable. Your employer may be willing to purchase or rent you a chair to use while you work from home. Or they may ship one to you from the office. The same goes for computer equipment or whatever else you need to do your job. Your employer is paying you to be productive, even when you’re working from home. They might be willing to invest a bit to ensure you can do the work properly. 4) Handling meetings while working from home. When working from home, any regular office or client meetings will most likely take place over video. Here are some tips. When in a conference call with several people, make sure you acknowledge your presence. Let people know you are there. Sure they can see your avatar or your video, but letting them know you are there tells them you are focused on the meeting. You should also acknowledge the others who are on the call. If you would typically say hi to everyone before a live meeting, do the same on a virtual one. If you are not familiar with video conferencing platforms, two that I use are Skype and Zoom. All Resourceful Designer Community chats take place over Zoom. You can also try Loom, which allows you to send video emails to people. It’s great for presenting things to your boss or clients that you would generally do in person. 5) Dealing with isolation. For someone not used to working from home, it can get lonely, especially if the situation lasts for several weeks. Here are some tips to help you deal with isolation. Go outside. Even if there’s nobody around, just getting out of the house can help ease that feeling of isolation. Move your workspace. Work for a couple of days in the kitchen, then move to the living room. Changing up your environment, even if it’s within your own home, can help you feel less isolated. Keep in touch with your co-workers and colleagues. Find out what they’re working on and update them on your progress. Have the same conversations you would be having if you were back in the office. There’s no reason to stop just because you’re working from home. Engage on social media, or, better yet, become part of an online community like the Resourceful Designer Community. Members of the Resourceful Designer Community talk to each other daily. It’s one of the ways we cope with the loneliness of working all by yourself day after day. And finally, and I know this may sound crazy, but try talking to yourself. Sometimes hearing a voice, even if it’s your own, can help ease the stress of being alone. 6) Dealing with kids while you work from home. There’s a good chance your children’s school will close during this pandemic. Which means you have to deal with kids at home while trying to work. Explain to your kids that even though you are home, you are working, and they must allow you to work. This may not be the best parenting advice, but let your kids watch tv, play video games, if possible, get them to read a book. Try different things to distract them and let you get your work done. Make sure to check in on them regularly. Less so with older kids, but you may have to check on younger kids every 20-60 minutes if they are not within eyesight. Make time in the schedule I talked about earlier. Set “breaks” throughout the day and spend some quality time with them before getting back to work. Show interest in what they’re doing. Be sure you let them know how much you appreciate them allowing you time to work. If keeping your children entertained and happy means extending your workday by an hour or so, it may be worth it. 7) Avoid distraction Working from home is fantastic. I wouldn’t change my lifestyle for anything. But one of the fallbacks to home-based working are the many distractions that come with working in the same place you live. You may want to do a load of laundry, empty the dishwasher, or take the time to prepare a big lunch. These are things you wouldn’t be doing if you were at the office, so try avoiding them while working from home. Treat your work time and home time differently, even if they both happen at the same place. 8) Turn working from home into a learning experience. Take advantage of this opportunity. If you want to dress casually while working at home, or even stay in your PJs, then go ahead. Don’t feel like shaving, doing your hair or putting on makeup; it’s not a big deal unless you have a video call. Want to catch up on one of your Netflix show during your lunch hour. Why not. Use this opportunity to learn what it feels like to work from home and figure out if it’s something you can picture yourself doing permanently in the future. Who knows, this pandemic may turn out to be a blessing in disguise and propel you to a future life of entrepreneurship. You never know. Are you being forced to work from home? Let me know by leaving a comment for this episode. Tip of the week Create a coronavirus (COVID-19) poster for your clients. In the middle of this global pandemic, many businesses are making an effort to inform their employees, clients and customers of how they are handling things. This is the perfect opportunity for you to design a poster for them to use. Create a single poster with all the information about the outbreak, and offer it to each of your clients with their own branding on the top. Be sure to include your own branding and contact information on it as well. Offer this for free during this trying time and your clients will appreciate you all the more for it.

Are you legally allowed to run a business from home? [sc name="pod_ad"]By this point in the Definitive Guide To Starting A Home-Based Design Business series, you’ve determined that you want to start a home-based design business, you’ve written your business plan, and you’ve figured out your workspace situation at home. If you haven’t done any of that, go back and listen to Part One and Part Two of this series. Now that the ball is rolling, and you’ve figured out precisely what you want to do and how to go about getting it all started, it might be a good time to see if you are allowed to run a business from home. Legal restrictions. Are there any restrictions that may prevent you from starting your home-based design business? Depending on where you live, there may be certain rules and regulations in place dictating what is allowed and what is not allowed when it comes to home-based businesses. Some municipalities and communities require all home-based businesses to have a business license. Some require a home occupation permit, and some may require a regulatory license depending on the business model. Contact your local government to see what licenses and permits your business requires. These licenses and permits cost money and, in some cases, may take time before they are approved. Some of them are one-time fees, while others must be renewed on an annual basis. All permits and licenses are tax-deductible as a business expense. On top of the licenses and permits, you must check if there are any municipal or even neighbourhood by-laws that may prevent you from running a home-based business. For example, the neighbourhood I live in has a by-law preventing me from seeing clients regularly in my home. Something else to look into is whether or not you might require license and permits from nearby municipalities. For example, if you live in one municipality but regularly commute to a nearby municipality to do business, you may require a license in both places. No employees. Many municipalities have by-laws prohibiting home-based businesses from having employees other than family members residing in the home. In most cases, this won’t be a problem for a home-based design business. However, if you are starting as a partnership or want to hire a salesperson or anybody else, you may not be allowed to depending on where you live. I suggest you contact your local municipality to find out exactly what you need to run your business in your area legally. You can also contact your local business center and your chamber of commerce for their advice as well. Employment Contract. If you are starting your home-based business on a part-time or casual basis while you work another job for someone else, be sure that your main job doesn’t have restrictions against employees owning or working at another business. If you signed a contact at your current employer, review it and make sure nothing in the contract prevents you from moving forward. Insurance Another thing to think about is insurance. Both on your business and your property. Your home insurance premiums may increase if you are operating a business from your home. And some insurance companies may void your coverage altogether, so be sure to check yours. Some municipalities require proof of insurance before issuing you any business permits. When reviewing your insurance policy, consider increasing your liability coverage. This protects you should anyone come to your home for business purposes and are hurt while on your property. You may be thinking you don’t’ need extra liability coverage because you don’t plan on having clients over. But what about delivery people? If you order a new printer or computer and the delivery person slips and falls on your steps, and your insurance company discovers they were delivering goods for your business, they may decide not to cover you. Also, as a sole proprietor, you are personally liable for all debts. If you order a $10,000 print job and your client fails to pay. You are liable to the printing company. You may also want to acquire business interruption insurance in the event of a fire, theft, etc. It can help cover the costs of getting things up and running again. Permits, licences and insurance may not be fun, but they are something you need to think about when starting your home-based design business. Marketing Let’s talk briefly about marketing your business. As you know, marketing is key to any business’s success. It ensures that your services are put in front of people who need them. Because all businesses market themselves differently, and that includes design business, home-based or not, you must decide how you plan on promoting yours. Your skill levels, knowledge, experience and resources will help determine who your clients will be and how you will promote your services to them. A business that’s just starting should ask both existing and potential clients what they should be doing to promote their business. Start conversations, interview clients and potential clients, hand out questionnaires, and use the valuable information you get back to determine the best way to market your services. Networking. Networking is a significant part of marketing. Every established designer in the Resourceful Designer Communityattributes networking to the success of their business. And it’s the same everywhere. Design is mostly a word-of-mouth industry, and you cannot rely solely on your clients, spreading the word. You need to get out there and pound the pavement and let people know that you’re open for business. Networking should be a big part of your marketing plan, especially at the start. Failure to develop a strong marketing plan is one of the reasons most new businesses fail. Pricing your services Defining your target market, Methods for promoting your services, including a website, brochures, maybe ads and trade shows. All of this is part of your marketing plan. Your website. Build a website first. If you are not a web designer, hire someone else to design one for you. In episode 149 - Starting A Design Business From Scratch, I mentioned how if I was starting over, the very first thing I would do is build a website for my business. I have a website for my side business Podcast Branding that brings me several new design projects every week. Don’t underestimate the power of a well-designed website. When done right, it can become your most valuable client acquisition tool. In part 4, the final installment of this series, I’m going to talk about the advantages and disadvantages of the different business structures you can choose and a few other odds and ends as I wrap up this definitive guide to starting a home-based design business. Make sure you’re subscribed to the podcast, so you don’t miss it.   Tip of the week Asking for critiques When asking people for critiques, don’t ask what they think about the design, instead ask them how they would improve the design. You'll get much better and more useful responses from them.

Part 2: Business Plan and Workspace In the previous episode, I talked about whether or not running a home-based business is for you as well as things to consider before deciding to start one. This episode I’m making the assumption that you’ve decided to go ahead with your plans and discuss the next steps in the process. Some startup advice. There is a cost involved with starting any business, even one run from your home. You may not be paying to lease office space, but you will still need to fork out money to get your design business started. Some of the costs may include a separate phone number to keep your business and personal communications separate, preferably a plan with voicemail and call display. You’ll need a computer and design software required to do your work. And then there are things such as a desk and chair, bookshelves, maybe a file cabinet. Don’t forget your internet. If web design is part of your services, or you'll need to upload and download large print files you may want to increase your internet plan for more bandwidth. Other costs include business cards, We may be living in a digital world, but you really should have business cards. And maybe you’ll want a printed flyer or brochure to help spread the word of your new endeavour. An Intro Packet might be a good idea as well. Plus, there’s the fee involved with business licenses and permits, the cost of accounting and legal fees, and memberships, clubs and communities to help you get started. It all adds up. Sure, starting a home-based design business is the least costly option to begin your entrepreneurial life, but there’s still a start-up cost involved. And that's not taking into account the cash buffer you should have to tide you over as you build up your clientele, start designing and wait to get paid. Suggestions to help with costs. You should set long-term goals to acquire some of the above-mentioned things which allow you to spread out the costs. Buy only what you absolutely need right now. Buy used or refurbished to save money, or purchase lesser models until you can afford top-of-the-line equipment. Make do with what you have and grow along with your business. For the first two years of my business I sat at a desk I picked out of the trash bin at the printer I used to work for. I had to replace one leg with a 2x4, but It got me by until I was able to barter a better desk by exchanging services. Even though you’re starting a home-based business, there will be costs involved in the beginning so do what you can to save money. Let’s talk about business plans. A business plan is a written document describing the aspects of your proposed business. Although not absolutely necessary to start a business, a business plan can help you when it comes to business decisions and keep you focused on the right path. A business plan is a worthwhile exercise because it helps you think through your ideas, focus on what needs to be done, and identify what information or assistance you still need. A business plan will improve your chances of success by setting out realistic goals and financial projections that you can measure your progress against. Plus, if you plan on securing a start-up loan or applying for any grants, you will need a business plan. There are various ways to write a business plan, and if you’re doing this just for yourself then whatever way you choose is fine. However, If you are applying for a loan or grant, I suggest you reach out to the organization and ask them what their preferred format is. It will save you time and trouble in the long run. There are plenty of online resources, some free and some paid, that can help you write a business plan. But here are the general elements that should be included. Background Information: Your business concept: Describe the services you plan on offering in your design business. Perform a SWOT analysis of your business. Operations: Describe your working environment. List the equipment and supplies you already have, as well as those you need to acquire. Be sure to mention the costs involved. List any suppliers and contractors you’ll be working with. Marketing: Describe the industry and target market you’re going after. Talk about how you plan on selling your services. Mention your marketing strategy to gain clients. Finances: A Business plan should include a financial statement showing the startup costs, projected sales forecasts, financial projections, how much you’re investing in the business and how you plan on paying yourself. There’s a lot more that goes into a business plan, but I wanted to give you a quick idea of how to lay one out. Your WorkSpace. Let's talk about your actual workspace. If at all possible, your workspace should be a separate part of your home dedicated solely to your business. Having a designated area will help you feel like you are “going to work” and at the end of the day like you are “leaving work”. Keeping the two separate makes it much easier to designate between your work and family life. You can do things such as ignore your business phone when it’s not “office hours”. Your important papers and materials won’t get mixed up with family or personal things and possibly get misplaced or lost. Your family will know that when you’re in your “office” you’re at work and shouldn’t be disturbed. It makes it very easy comes tax time if you have a dedicated office space, as you get to claim the square footage as a business expense. More things to consider: Does your office space have a phone jack if you plan on using a landline for your business? Are there enough electrical outlets to accommodate your equipment? Will your furniture fit the locations? Is there proper lighting for you to work? How noisy will the area be? Is there enough room to spread out your work? Is there enough storage space or will you need to get more? Is your workspace ergonomically designed to prevent a sore neck or back, or eye strain? Is the place suitable for client visits if you plan on inviting them to your office? These are just a few things you might want to consider as you’re setting things up. In Part 3 of this series,  I’m going to talk about the legalities of running a business from home as well as touch briefly on marketing your new endeavour. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Cynthia I have one semester left of design school and am starting to get commissions here and there. I plan to work for someone after I graduate and then I'd like to start my own freelance. I was wondering if you have or could point me in the direction of a generic graphic design contract? I'm not really sure where to start with that. To find out what I told Cynthia you’ll have to listen to the podcast. Tip of the week Business Grants Whether you're starting out or you are planning on expanding your business, it's a good idea to inquire if there are any special grants you may qualify for. Contact your local municipality, business centers and Chamber of Commerce and find out what's available. Grants are "free money" to aid you in your business. Every little bit helps.

Can you imagine anything better than doing something you enjoy while in the comfort of one of your favourite places - your home - and making money while doing it? Starting a home-based design business is the dream of many designers. The idea of giving up the daily commute, of no longer sitting through rush hour traffic, and nobody looking over your shoulder while you work sounds desirable. Plus you get to choose your hours, dress however you want and be there for your family whenever they need you. It’s very tempting. These and many other perks sound very appealing to designers dredging away at their daily 9-5 job. It’s a perfect life. Or is it? Before you take steps towards setting up your own home-based design business, you should first do a self-assessment of yourself and your situation to determine if the solopreneur life is for you. Is Self-Employment for you? When it comes to running a home-based design business, there are three options; casual, part-time and full-time. Casual: A casual business is one where you spend less than 10 hours per month on your venture. Perhaps it’s doing small odd projects for only one or two clients. The income you make while working casually gives you a little bit of extra spending money or helps pay a bill or two as it supplements your other full or part-time income. Part-Time: A part-time design business is one where you dedicate between 10 to 40 hours per month. You might have a hand full of clients, and the money you earn adds nicely to your overall household income. You can run a part-time business while working another part-time job or even a full-time job if you’re devoted. Many designers start a part-time business while on maternity or paternity leave. It’s a great way to stay mentally active and socialize with other adults while caring for your new bundle of joy. Full Time: A full-time design business requires your full attention daily. You should be spending as much time on your full-time business as you would if you worked 9-5 for someone else. As your main source of income, you should be working with several clients, and when you’re not designing for clients, you should be devoting your time to acquiring more clients. Those are your three choices for running a home-based design business. But before you jump in, you need to determine if you have the self-discipline to work in an unstructured environment. You also need to determine if you are willing to take on the financial and personal risk of starting a venture that may not work out, especially if your new design business is your only source of income. Things to consider before starting a home-based design business. Is your family behind you? If you’re on your own, this might not matter as much. However, if you have a family, you must realize that starting a home-based business is not only a significant adjustment for you but them as well. You need to speak with your family members about your need to dedicate yourself to starting, growing and eventually succeeding in this venture. If you don’t discuss this with them beforehand, they may believe that since you are at home, you have the time to do extra little tasks around the house. This “added benefit of working from home” may seem harmless, but these things tend to add up and take time away from your business and impede your success. Do you have the self-discipline to manage your time and working hours? Anyone who works from home will tell you that it’s easy to get distracted. The lawn needs mowing; the dishwasher needs emptying, the new season of that great show just dropped on Netflix. Do you have the confidence and self-discipline to devote your time to work in the face of all the distractions you’ll face daily? Also, if you’re a workaholic, do you have the self-discipline to say “enough’s enough” and stop working? Working day and night may seem like a great way to grow a business, but it’s no way to live your life. It’s great to hustle, but not if it leads to increased stress, health issues and self-neglect. Do you have a dedicated workspace? If you’re working casual or part-time, you may be able to get away with working from the kitchen table. But that’s no way to run a full-time business. It’s impossible to concentrate on your work if family members and other distractions are constantly hindering you. By dedicating a designated work area in your home, you make a statement saying you take your undertaking seriously. A dedicated work area provides the atmosphere needed for you to fully concentrate on your work and have the quiet and privacy necessary for important business calls. If a dedicated work area isn’t possible, you must explain and make arrangements with your family to not disturb you while you are working. This may mean keeping the volume low on music and the TV or even moving their activities to other areas of your home while you are working. Does your business fit a home base? Resourceful Designer is aimed at graphic and web design business, but I also know there are plenty of other types of creative endeavours you may want to start. If your creativity revolves around other creative arts, such as pottery, sculpting, stain glass creations, sign making, T-shirt printing or vehicle wraps, you may want to consider operating your business in a venue other than your home. Yes, there will be other things to consider, but not all creative businesses are suited to be home-based businesses. Will you be meeting with clients? Most home-based designers I know, myself included, chose to meet clients at their own offices or some other location such as a coffee shop. However, if for some reason you must meet clients in your home office, you need to consider if your home is set up to receive clients. If your office is in the basement, will the client need to navigate through a cluttered kitchen or areas strewn with children’s toys to reach your work area? It doesn’t create a professional image and could impede your growth. If meeting in your own home is your only choice, such as for moms or dads on parental leave, try to find a neutral area in your home that you can keep clean and clutter-free to meet with clients. Do you have room to expand? A desk in the corner of your bedroom may be all you need for now. But what about a year or two years from now? Do you have the room to grow should you need to add filing cabinets or scanners and printers to your mix? Will you be happy working from home? Humans are naturally social creatures. Even introverts need some time around other people. Most people satisfy this itch through their work environment, but not so with people who work from home. When you run a home-based business, there’s nobody stopping at your desk to chat about their weekend or the new movie that just came out. There’s nobody to take your coffee or lunch breaks with, and nobody organizing after hour staff get-togethers. If you are the type of person that craves regular social contact, you may quickly find the isolation of working from home too much. If this sounds like you, consider joining social and professional organizations or take part in other social activities outside your home to keep you in touch with other people. How will you keep up with change? Something often overlooked when contemplating working from home is the outside world. There’s no gossip or industry news to hear when you’re working by yourself. So how will you stay on top of new tools, resources and developments in the industry? You need to make an effort on your own to seek these things out. Subscribe to newsletters, magazines, blogs and YouTube channels. Make friends with other designers and keep in contact with past co-workers. Just because you’re working all by yourself doesn’t mean you need to isolate yourself from the world. Conclusion There are so many benefits to starting a home-based design business. Low startup costs Minimal overhead and monthly expenses. No commuting time Freedom and flexibility and plenty of tax deductions, to name a few. And although I continuously push this endeavour. I know that it’s not for everyone. You’re the only person that can answer the question. “Is running a home-based design business for me?” In Part 2 of this series, I discuss writing a business plan and dive deeper into planning your workspace. Tip of the week Identify yourself when answering the phone. If you want to sound professional, you should always answer your business phone by naming your business and then who you are. For example, you could say: Acme Design Studio, John speaking. This eliminates any potential confusion clients may have as to who they are calling. They may not realize you are a one-person business working from home.

Design Selling 101 Newcomers to the freelance life often believe that the success of a graphic or web design business lives or dies with their design skills. This is partially true. After all, if you are not a good designer, you’re going to have a hard time being successful on your own. But the truth of the matter is, your skills as a designer are second to how good a salesperson you are. Because if you cannot sell, you might as well give up your freelance dreams. Get hired somewhere and earn an hourly salary to design all day, while someone else handled the selling part. There’s nothing wrong with that scenario. Many designers spend their entire career working for someone else, and they’re delighted doing so. Running a home-based design business is not for everyone. However, if you do give it a go, you better feel comfortable selling because your business will depend on your skills as a salesperson. Have you ever heard the saying, “Good marketing can sell a bad product, but bad marketing cannot sell a good product?” The same applies to home-based or freelance design businesses. Someone good at selling, but a mediocre designer can still make a living as a freelancer. However, a fantastic designer that has no sales skills will have a difficult time staying afloat. Become a good seller. So how do you become a good seller? Like with everything else, it comes with practice and experience. Although being a people person does help. Let’s break it down. First, you need to get the notion out of your head that selling is about making a sale. It’s not. The sooner you realize this, the better you’ll be at sales. Selling is not about the exchange of money for services, it’s about giving a client relief and lowering their anxiety when it comes to spending their money. Clients come to you because they need something. It’s that “problem” that your job as a designer is to provide a “solution.” However, even though the client realizes they need something from you, they feel a reluctance to part with their hard-earned money to get it. If you can put them at ease with that notion and make them realize what their money is buying, they’ll be more willing to spend what is necessary. Putting the client at ease. How do you put a client at ease? The core principle of successful selling is making the client feel cared for and appreciated. When someone feels cared for and appreciated, they let their guard down and open up, and become much more receptive to ideas. If you offer a client a solution to their problem, and you make them feel cared for and appreciated in the process, it becomes much easier to lead them through the sales process. The sales process. Let’s break the sales process into basic components. Imagine the sales process as a video game. In a video game, you can’t just turn on the game, jump to the final level and expect to win. Video games are designed, so every level along the way equips and better prepares you for that final level and victory. The same principle applies to the selling process. You can’t win over a client by jumping to the final level of the sales process (which is price by the way). Before you discuss price, you need to lead the client through the various levels of the sales process. Think of these levels as objection points. Obstacles to overcome before moving on to the next level of the “video game sales process”. Level one is: Trust. If you cannot get a client to trust you, there’s no point moving forward because you’ll never make the sale. Think about it. What was the last thing you purchased from someone you didn’t trust? I can’t think of anything. However, I can think of several things I did not buy because I didn’t fully trust the person doing the selling. It’s the stereotypical used car salesman. No matter how much they smile and say the right things, you always wonder what they are not telling you. So the first level of the sales process is getting the client to trust you. How do you do that? There are many, many ways to get someone to trust you. Here are the two most important ones, especially when pressed for time, such as on a phone call. 1. Listen more, talk less. Trust is about focusing on what is important to the client and less on what’s important to you. If you can prove to the client that you care about their concerns and genuinely want to help them, they’ll trust you more. 2. Address their pain points When a client comes to you with a design project, they imagine it will fix the overarching problem they’re facing. However, there may be many pain points to that overarching problem you need to address. A client may say they need a website to promote and sell their services. But there’s sure to be some underlying issues they may not be talking about. Things like. a lack of brand awareness for their services increased competition negative publicity low conversion rates dwindling sales As you’re listening to the client, try to pinpoint their various pain points and be sure to acknowledge and comment on them. Clients will appreciate the added attention and quickly realize you care about them, and not just the sale. Level two is: See if you’re a good fit. Once you’ve established trust, it’s time to move to the second level and see if partnering with this client is a good fit. Just because you’ve helped other clients with similar problems doesn’t mean you are the right person for this particular client, or that this client is the right fit for you. Establishing your compatibility continues the trust-building process. Tell the client that before you proceed any further, you need to determine if you are the right people to work together to solve their problem. Ask them questions in a mini discovery process sort of way, learn more about them and their business. Find out what results they are expecting from you and from the services you are to provide. How will they deem the project successful? A great question to ask is, what might prevent them from seeing the results they expect if you provide them exactly what they’re asking for? This sort of question forces them to look internally. What happens if you design the perfect logo, website, poster, etc. and yet they still don’t see the expected results? Asking this question shows them you care, and are more interested in their success than you are about making the sale. Questions like these help both of you determine if you’re a good fit to work together. If you can show you’re a good fit, they will be more open to whatever you propose going forward. Level three: Objections. Level three and beyond is where things get a bit more challenging to explain. Once trust is established by showing the client you care for and appreciate them, and you’ve proven that you are a good fit to work together, It’s time to dive into the project itself. Up until this point, your conversation was mostly about the client and their business and a tiny bit about the services you can offer them. If you followed the sales process correctly, you should find it much easier to discuss the design project because you’ve established a level of trust and a connection with the client through levels one and two. Your job is to now lead the client through whatever “objections” they may have regarding their project and your services and putting them at ease for each one. Because every client and every design project is different, I can’t guide you through level three. Sticking to the video game analogy, there are no “cheat codes” for this part. But by openly listening to your client, determining their pain points, and their concerns, you should be able to address any objections they may have as you discuss how you can help them achieve their desired goals. The Final Level: Price. That brings us to the final level, price. This is where the video game analogy falls apart because, unlike a video game, this last level is the easiest. By this point, the client should be fully engaged and ready to work with you. They’ve developed trust in you. They know you understand their situation. They believe you have the solution to their problem. They know you care for them and have their best interest at heart. They view you as an asset and a wise investment. Price is now just a formality. Provide the client with a reasonable quote for their project and chances are they won’t hesitate to accept because you’ve shown them the value of your partnership. That’s the power of the sales process. Conclusion What have we learned? People have been conditioned not to trust salespeople. So the trick to good selling, it to not sound like you’re selling. If you can establish yourself as an asset to the client, an investment and not just an expense, you’ll have a much higher chance of closing the sale. I read this quote on an article written by Scott Hoover, he credits it to someone named Steve: “Sales is leading people to a solution favourable to you, via a solution that is favourable to them.” And that translates to a successful sale is a win for both parties involved. You complete the sale by building trust and showing the client you appreciate and care for them and their success. And they return the favour by accepting the price you present them. As a bonus, when done correctly, these selling tips can help transition you to a value-based pricing strategy because the client will see the value in hiring you and will be willing to pay for the investment. What does your sales process look like? Let me know by leaving a comment for this episode. Tip of the week Matching addresses If you pair a website with a Google My Busines listing, make sure the address is written exactly the same way on both platforms. If the address is 123 North Main Streeton Google my Business, don't write it 123 N. Main St.on the website. The two need to be identical in order to take advantage of Google's ranking algorithm and place higher in the search results.

If you ever created a business plan, you’re probably familiar with the term SWOT Analysis, but here’s how designers can use it for their projects. SWOT stands for Strengths, Weaknesses, Opportunities, & Threats. It’s a process first developed at Harvard Business School in the early 1950s. To run a SWOT Analysis requires four “areas,” such as four pads of paper or perhaps a board divided into four quadrants, each labelled Strengths, Weaknesses, Opportunities, & Threats. Regardless of the medium you use, the process goes like this. By asking questions, you place the answers under one of the four categories. The first two categories, Strengths and Weaknesses, are internal matters you can control. The second two, Opportunities and Threats are external matters that are out of your control. SWOT Analysis for a freelance web design business. Here are some example questions and answers you might use when doing a SWOT Analysis for a home-based web design business. 1) Strengths: Questions you could ask: What are the strengths of the business? What advantages does the business have? What does the business do well? What resources does the business have? What do other people think of the business? Possible answers: The designer running the business is fast and proficient at creating web sites. The designer can use many different design applications. The designer is very experienced with WordPress. The designer knows some coding languages. The designer is great at time management. The business has many connections with writers, photographers, coders, etc. 2) Weaknesses: Questions you could ask: What disadvantages does the business have? What improvements can the business make? What skills is the designer lacking or knows but isn’t very good at? Are there any parts of web design the business should avoid? What objections might clients have towards the business? Possible answers: The designer lacks development skills. English is the designer’s second language, which may complicate communication with clients. The designer has weak administrative skills. The designer is Introverted. 3) Opportunities: Questions you could ask: What options are there for the business to grow? Are there new technologies emerging you can take advantage of? Is there a shift happening in the economy? Are social patterns changing? Possible answers: Few talented web designers in the local area. Knowledge of a particular field or industry can allow the business to niche. Clients are seeking sustainable products with low environmental impact. 4) Threats: Questions you could ask: What risks or potential hurdles does the business face? What obstacles does the designer face? What is the competition doing? Will new technologies threaten your business? Possible answers: Inexpensive DIY website builders can potentially lure clients away. More people learning web design could become competitors. Services offered by competitors may lure clients away from the business. Of course, this is a very simplified SWOT Analysis of a freelance web design business. If you were doing this for your own business, I would expect many more items listed under each section, but you get the idea. Once you’ve filled out the four categories, you can then use the information to form a strategy for your business to grow and succeed. And who knows, your SWOT Analysis may inspire a change in direction you might not have considered before. That’s the power of performing a SWOT Analysis. But a SWOT analysis isn’t just used for business plans. You can apply it to products, services, design strategies, and so much more. Using a SWOT Analysis as part of your design strategy. As a designer, you can use SWOT Analysis for many things, such as. Determining if a client is a right fit for you. Figuring out how to tackle a design project. Vetting potential candidates to hire as contractors. During design strategy sessions with clients And many more. Let’s look further into how a SWOT Analysis can help with design strategy sessions. Let’s say a new startup company hires you to develop their branding. Your first step is to hold a discovery meeting and ask questionsto get to know the client and their new company. Compose your questions in a way that allows you to place the answers in one of the four SWOT categories. For example: Strengths: What are the advantages of the new company’s product or services to their customers? What are the advantages this new company has over its competition? What makes this new company unique? Weaknesses: What areas of the new business can be improved? What issues need to be avoided? What limits does the new business face in providing their product or service? Opportunities: What opportunities are there for the product or service? Are there peaks or trends the new business can take advantage of? Can the business’s strengths be turned into opportunities? Are there any changes in the industry that could lead to opportunities? Threats: Who are the existing or potential competitors? Are there any factors that could put the company at risk? Are there any potential threats to the product or service? Is there any possible shift in consumer behaviour that could affect the product or service? Once you have this information divided into the four categories, it becomes easier to figure out a strategy or direction to take when it comes to designing. You want to build upon the strengths, address the weaknesses, seek out and explore the opportunities, and monitor and defend against the treats. As a designer, a SWOT Analysis of a design project allows you to dig deeper and uncover opportunities for your clients. With the information you gather, you’ll be able to highlight your client’s needs and create an effective design campaign that takes their strengths, weaknesses, opportunities and threats into mind. This is an added value your clients will appreciate and pay more for. But I’m just a designer. Maybe your thinking to yourself, this all sound good, but all my client wants is a website. I don’t need to know any of this stuff. You’d be wrong in thinking that way. Clients often know what they want, but it’s your job as a designer to supply them with what they need. Performing a SWOT Analysis can help you find areas to focus on to produce better design results. By getting to know your client better as you go through this procedure, you build a relationship with them, which allows you to make recommendations they’ll listen to. Clients will see this as a useful tool they can use internally beyond the creative designs you provide. That’s valuable to them. A SWOT Analysis gives you a foundation to stand on should your client not follow your advice. It’s a kind of “I told you so” that shows your expertise to the client. No matter how big or small, or what the design project is, you should perform a SWOT Analysis to help you with your decisions. Get your client and their team involved — the more people who participate in a SWOT Analysis, the better the results. But even if you do it on your own, you’ll appreciate the insight it offers you. Analyze your competition A great experiment is to run a SWOT Analysis of your competition. You’ve should have already done one for your own design business to help you position yourself. But doing one of your competition can help you even further as you learn new ways to improve your business. Run a SWOT Analysis and then ask yourself. Can you match your competition’s Strengths? Can you offer a service that makes up for their Weaknesses? Can you snatch away their Opportunities? Can you do a better job at fending off whatever Threatens them? Conclusion I hope you see why a SWOT Analysis can be relevant to everything you do. Including your own business and every design project, you take on. It helps you develop new strategies for your designs to tackle. It increases your value, allowing you to charge more for your services. And It saves you time on future projects for the same client. A proper SWOT Analysis should take anywhere between 1 to several hours and should be performed with multiple people when possible, especially those higher up in a company. Plus, it looks great on a proposal when presenting your idea to a client. They’ll be impressed by your effort, which will increase their opinion of you, and allow you to charge higher rates. Have you ever performed a SWOT analysis before? Let me know by leaving a comment at https://resourcefuldesigner.com/episode202. Have you ever performed a SWOT Analysis before? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Kat After listening to the episode about raising your prices, I wondered how you get local price comparisons? I was just doing a local competition survey and only one person listed anything pricing related on their website To find out what I told Kat you’ll have to listen to the podcast. Tip of the week Join Groups You’ve heard it time and again, as designers, we’re problem solvers. And that doesn’t just apply to design. It also applies to the processes we use while creating those designs. If we can’t figure something out, we tend to want to tinker with it and try to find a solution. While this is a great way to learn. Sometimes, it’s a waste of time. When faced with a problem, it's always more beneficial for you to seek help in order to find the solution quicker.

Are you charging enough for your design services? Many home-based designers don't charge high enough for their services. They undervalue their work and struggle to find meaningful relationships with great clients. And although it might sound counterintuitive, when you find yourself in this situation, the solution is to raise your prices. It's been proven time and again that the more you charge, the better and more appreciative your clients will be. But when should you raise your design prices? Below are ten indicators to let you know it's time to increase yours. But before we get to them, here's a quick way to determine your hourly rate. For the record, I don't believe you should be charging by the hour. The following just gives you an idea of where you stand. Calculating your hourly design rate. Say you want to make $60,000 per year, a realistic number for a freelance designer that allows for comfortable living. As an employee working 9-5 for someone else, you would need an hourly rate of $28.85 to make $60K annually. But you're not an employee getting paid for an 8 hour day, five days per week. You're a home-based designer, a freelancer if you want to use that term, and there's nothing steady about a freelancer's income. To make $60,000 as a home-based designer, how much do you need to charge as an hourly rate? Let's do the math. There are 260 weekdays per year. Let's eliminate 25 days for vacation and other miscellaneous days. (3 weeks vacation plus sick days, medical appointments, children's activities, etc.) That leaves us with 235 working days per year. During an 8 hour workday, freelancers average 4.5 billable hours. This adds up to 1057.5 billable hours per year. So $60,000 per year, divided by 1057.5 billable hours, equals $56.74/hour (let's round it up to $57.) $60,000 ÷ 1057.5 hours = $57/hour (rounded up) Although you shouldn't be charging hourly for your design services, knowing your hourly rate helps you figure out if you are charging enough per design project. 10 Signs You Should Raise Your Design Prices 1. You're super busy and starting to feel overwhelmed. All the big business sites (Forbes, Entrepreneur, Inc., Business Weekly) all say the same thing, having a back-log of projects or a waiting list of clients or just being super busy all the time is a sign that you are not charging enough for your services. The strategy here is that raising your rates, and being more selective in who you work with, will lessen the fell of overwhelm, but the higher prices you're charging will make up for any loss incurred from having fewer clients. 2. You're attracting undesirable clients. Are you attracting the type of client that doesn't put much value in what you do? Clients that want it all but are not willing to pay much for it? Clients, that micro-manage you complain and criticize your work, or tell you how to do your job? Clients that would leave you in a heartbeat for a competitor to save a buck? If this sounds like the type of client you're currently working with, raising your rates should fix the problem. Those clients will stop bothering you and go looking for a less expensive solution. Your new rates will attract new clients who are willing to pay higher prices. Plus, they'll trust and value your services and are likely to stay loyal, even if a lower cost option presents itself. 3 You're not landing your ideal clients. If clients are reaching out to you but not hiring you, it might be because your prices are too low. When someone is expecting to pay a certain amount for a project, and you quote a price lower than they expected, red flags go up, and they start wondering if perhaps you're qualified or experienced enough for what they need. They'll imagine all sorts of deficiencies to justify your low prices. So if you're losing more clients than you're landing, consider raising your prices. 4. You start offering a new service. Have you learnt a new skill such as video editing or 3D animation and have added it to your services? New skills and services make you more valuable to clients, and your rates should reflect it. The convenience of getting more services from you instead of needing to hire additional people is worth the extra expense to clients. 5. You're price-matching your competition. A strategy used by many freelancers is to price-match their competition or even undercut them. This only works if the service you offer is equal to, or inferior to what your competition offers. If you believe you are a better designer than your local competition, then indicate it with higher prices. From a client's perspective, a designer charging $3,000 for a website must be a better web designer than one charging $2,000. Many clients want to work with the best and won't hesitate about the price. 6. Your competition charges much more than you. On the flip side of #5, if your prices are much lower than your competitions' prices, then you'll develop a reputation as the cheapest designer around, which is not a good thing. If you're viewed as the cheapest design, clients will never take you seriously. 7. The cost of doing business has increased. Face it; inflation is as sure a thing as death and taxes. To remain profitable, you must match the inflation rate with the money you bring in. Keep track of your business expenses year over year, and if you notice your expense costs going up, make sure to compensate for them with a price increase. 8. You haven't raised your price in over a year. The best strategy you can employ is to raise your price a little bit every year. If you wait too long before increasing your rates, your clients will feel the impact. It's much easier for a client to accept a small 5% yearly increase in your price than to accept a 25% price increase after five years of paying the same rate. 9. You've niched down. By choosing a niche, you're establishing yourself as an expert in that area. And as an expert, you deserve to be paid more for your expertise. It's the reason doctors with a specialty make more money than general practitioners. It's their expertise and perceived value. Clients are willing to spend more to hire someone who understands them. 10. You tried charging a higher rate and got the job. A perfect way to see if a rate increase is to test it out. If you usually charge $600 for a logo design, try charging $800 the next time someone asks. If the client agrees, it's a good indication that a price increase is in order. Conclusion What it comes down to is this. If you are not charging what you are truly worth, you are doing your clients a disservice. Being the lowest or second-lowest designer in your market has no advantages to you. It's great for the cheap clients looking to hire from the bottom of the barrel, but that does you no good. In fact, it could dig you into a hole that will be very difficult to get out of. You should be pricing yourself above average if not closer to the top when it comes to your local competition. If you're not there now, do something about it. Don't worry about increasing your prices; everybody does it. In fact, if you don't increase your prices, you'll be falling behind as the price of things like fuel for your car, utility bills, groceries, clothing and all your day to day necessities go up. Benefits of raising your prices. 1. Higher rates attract higher-quality clients. It's a case of "you get what you pay for," and some clients are willing to invest in the best. 2. Your clients will better value your work. Lower priced designers are simply a body for hire, easily replaceable. When you charge premium prices, clients will treat you with respect and trust your authority. 3. Your clients will get better results. Designers who charge more tend to work with fewer clients, allowing them to devote more time and energy to each project, producing better results for their clients. 4. You build better relationships with your clients. With fewer clients who better value your work, and who see better results from dealing with you, it's inevitable that you'll build better relationships. And better relationships mean more recurring work and more referrals. 5. Charging higher prices boost your confidence and self-worth. Once you start charging premium prices and start landing new clients, you'll feel great about yourself. That confidence and self-worth will be evident when it comes to networking, promoting and marketing your services. People will take note and want to work with you. What are you waiting for? Raise your rates today. What's your experience with raising your design prices? Let me know by leaving a comment for this episode. Tip of the week: Aliases (Mac), Shortcuts (Windows) Aliases are an often overlooked feature of the MacOS. Aliases act as a link or portal to its original counterpart on your computer. Opening an Alias of a file will open the original file, Opening an Alias of a folder will take you to the original folder. To create an Alias, Right-Click on a file or folder and select "Make Alias" (Create Shortcut on Windows). You can place your Alias files anywhere on your computer for easier access to the original file/folder. Listen to the podcast episode to hear how I use Aliases to help with file management and to improve my productivity.

Words of wisdom for designers. Welcome to the 200th episode of the Resourceful Designer podcast. In celebration of this milestone, I’m going to try something a bit different. For this episode, I’m going to be succinct and to the point as I share 100 wise words with you, in the hopes that some of them will help you grow as a designer and help your business succeed. Before I get to my 100 words of wisdom I want to take this opportunity to thank you for being a part of my journey in reaching episode 200. Maybe you’ve been with me from the start, or have gone back and listened to each and every episode I’ve put out. Perhaps you discovered this podcast somewhere over the past 4+ years, and picked up from there and keep listening. It could be that you’re a casual listener and only listen to certain episodes depending on the topic. Or, this might be your very first episode of Resourceful Designer. Regardless of how much or how little you've listened, I just want you to know how much I appreciate you. YOU are the reason I keep doing this. I love helping designers like you. If just a small portion of the things I talk about on this podcast each week, helps you to become a better designer and a better business person. Then I’m a happy guy, I’ve accomplished what I set out to do when I published episode 1 of this podcast four and a half years ago. And I’ll keep doing what I’m doing, as long as there are people like you who are willing to take the time to listen and to grow. So once again, thank you for being part of my journey in reaching 200 episodes. And now, 100 Wise Words To Designers Everywhere. 100 Wise Words To Designers Everywhere. 1. Save your work, often 2. invest in a comfortable chair 3. learn how to give a good handshake 4. splurge when buying your computer. it will last you longer 5. raise your prices. you’re worth more than you think 6. look people in the eyes when talking to them 7. learn keyboard shortcuts 8. make the time to stretch 9. look at application preferences. You may find settings to turn on or off that will make your job easier 10. If you're not sure how to improve a design, try simplifying it by taking something away from it 11. Clean your keyboard 12. Get out of your comfort zone 13. Password protect your computer and other devices 14. Never show a client a design you're not proud of. 15. name your layers. you’ll be grateful whenever you revisit your file in the future. 16. create another user accounts on your computer. never let anyone use your own 17. don’t forget to take breaks 18. turn off distractions 19. avoid open drinks or messy food near your computer. it's called an accident for a good reason 20. smile. it releases endorphins, and that's a good thing. plus, people can hear it in your voice 21. charge for it. you do enough non-billable things. make sure you charge for everything you can 22. step back from your work. literally. stand back several steps. you may notice small details you might otherwise miss 23. eat well. a healthy body creates a healthy mind 24. creative blocks will happen. you will get over them 25. don't forget to drink. it’s harder to concentrate when you’re dehydrated 26. don’t rely on bevels or drop shadows, they rarely make a design better 27 know a good lawyer 28. hire a good accountant 29. find a dedicated place in your home to work 30. claim everything you’re allowed to on your taxes 31. be daring. trends are started because someone dared to try something no one had done before 32. understand the license for whatever you use. know what it allows you to do and what it doesn't 33. empty your trash 34. befriend other designers 35. trust your gut. it often knows better than you do 36. always use a contract. even for free work 37. buy lifetime deals. they're more expensive up front, but they'll save you money in the long run 38. proofread. don't rely solely on spell-check. this goes double for headlines, they’re were most errors are missed 39. make time for exercise 40. doodle whenever you can 41. always under-promise and over-deliver 42. network every chance you get 43. get to know your suppliers and contractors 44. meet clients face to face whenever possible 45. keep a list of people with unique skills you may someday have use of 46. don't fret about your business name. you can always rebrand yourself 47. study the designs of others. it's a great way to learn 48. don't steal. but feel free to borrow ideas 49. it's ok to ask for help 50. never stop learning 51. decide if you want to market yourself as I or We. And then own it 52. diversify. don’t stake your business on a couple of good clients 53. repurpose old ideas and unused designs 54. find a hobby that is not design related 55. get to know your clients 56. give criticism constructively 57. don’t neglect family and friends for the sake of the job 58. remember to thank your clients, suppliers, contractors 59. ask for criticism from your peers. it’s the best way to grow as a designer 60. time your work. you’ll be surprised just how off your guesses are 61. it’s ok to admit you don’t know something. just don’t let it stop you from finding out 62. use we when discussing a project. where we refers to both you and your client. they’re part of it after all 63. upgrade whenever you can 64. get enough sleep 65. have your eyes checked on a regular basis 66. consider everything a client tells you as confidential 67. you only get one chance to make a first impression. make it count 68. apologize beforehand whenever possible. it’s much easier than after the fact 69. hold yourself to your highest standards 70. never discuss a design project over text message 71. admit when you’re wrong 72. find a niche 73. don’t wear fragrances to client meetings. you want them to remember you, not how you smell 74. your biggest competition today is the future designer you will become. crush that competition 75. don’t answer emails after business hours 76. update your portfolio as often as you can 77. don't follow design trends. use them as inspiration to design something unique 78. rules are meant to be broken. know when to and when not to follow design rules 79. be wary of anything free 80. work with good lighting 81. once you’ve made your pitch, stop talking 82. silence your phone when meeting with clients 83. the client is always right, except when it comes to design. that’s why they hired you 84. If you don’t understand something the client is saying to you, ask before it’s too late 85. make both short and long-term goals for yourself 86. as a designer you can never have too many fonts 87. advertise while you’re busy so that you have less times that you’re not 88. when you find yourself in a creative slump walk away and refocus 89. buy insurance. it’s better to be safe than sorry 90. it’s ok to ask a client for their budget 91. identify yourself when answering your phone. even if you work alone 92. software is but a tool. it’s you, the designer that creates the magic 93. using stock imagery as part of your design is acceptable. using stock imagery as your design is not 94. it’s good practice to have someone else look at your work before showing it to your client 95. some clients will like your work, others won’t. that’s the nature of the design business 96. farm out mundane work and concentrate on the fun projects 97. it’s ok to show off the work you’re proud of 98. sometimes you have to let the client go 99. be a good listener 100. never stop creating There you have it, 100 Wise Words To Designers Everywhere. I know this episode was very different, but I hope you enjoyed my departure from what I normally put out. Let me know by leaving a comment below.

Do you do retention marketing? You already know that for any business to grow, people have to know about it. After all, if someone doesn’t know a business exists, there’s very little chance they’ll interact with it, let alone purchase from it. And the process for letting people know about a business is called Marketing. When it comes to marketing, there are hundreds and hundreds of strategies you can choose for promoting a business. But, when narrowed down to its two fundamental principals, There are only two forms of marketing. Growth marketing, which is all about attracting new customers. Retention Marketing, which is all about retaining existing customers. Today we're looking at that second one, retention marketing. As a designer, people must know about your design business before there’s any chance they’ll hire you. Don't you agree? That's why companies put so much effort into growth marketing. They want to attract new clients. However, while most businesses are marketing to attracting new clients, only 16% of them make any effort at marketing to their existing clients. They ignore the people who are already familiar with their services. A study published in the Harvard Business Reviewstates that acquiring a new client requires a minimum of five times more effort than retaining an existing one. And research done by Bain & Company says that if you can increase the number of returning clients by 5%, your profits will go up by at least 25%. Therefore, marketing to your existing clients is a valuable strategy when it comes to growing your design business. Your current client base is a priceless treasure trove of future opportunities. That’s why you need to focus effort on retention marketing, meaning marketing to your existing clients for them to bring new projects to you. You may be thinking "my clients already know what I do. They were happy with the last project I did for them. The next time they need my design services, they'll know how to get a hold of me." Don’t be so sure of that. Clients who "spread the wealth." I've designed dozens of things for a local jewellery store over the past fifteen years. They keep telling me how much they love my work. And yet, in all that time, only once did they contacted me to initiate the project. Almost every project I’ve designed for this client was initiated by me when I contacted the client to see how things were going. During those conversations, the owner would sometimes ask me if I was interested in working on a design project for him. I guarantee you, if I had not initiated those conversations, I wouldn’t have gotten those projects. I know this because every time I go into his store, I see things that I didn’t design for him. And everything I inquire about was created by a different local designer. You see, this particular client likes to spread the wealth amongst local designers. He wants to make everyone happy, so he gives his next design project to the next designer he sees. That’s why part of my retention marketing strategy when it comes to this client is making sure I reach out to him regularly. You snooze, you lose. Taking “the client will contact me when they need my help” approach could hurt you. I lost a long-standing website client last year. This client was in bad need of a website refresh, and he knew it, but he didn't have the money in his budget. I understood and asked him to contact me when he was ready to proceed. The client knew my services; he knew I was familiar with his business and eager to work with him on their new site. Plus, I manage his domain name for him. So I had nothing to worry about. The client would contact me when he was ready. Or so I thought. Then one day, out of the blue, I received an email from someone asking me to change the nameservers for the client’s domain. Confused, I called my client, asking what was going on, and he told me he had hired a different local firm to design his new website. When I asked if there were any issues with the service I provided him, he said no. It was just that this newer company had mailed him info packages, had reached out by email and had visited the store to talk with him. My client said he was impressed by their dedication and decided to reward this new design firm with his new website project. Because I was too confident that my client was loyal and didn’t bother doing anything to retain him, I lost him. I learned a valuable lesson that day. Don’t take your existing clients for granted. No matter how good you believe your relationship is, you still need to make an effort to keep that relationship going strong. It’s just like healthy friendships. The friends you keep in contact with are the ones that will ask if you want to get together. The friends you don’t stay in touch with are less likely to do so. The same happens with clients you don’t keep in contact with. Maybe If I had put in the effort to keep in contact with my client, he would have turned down the new company. But he didn't, because they were there, and I wasn’t. How to do retention marketing. The best advice I can give you is to stay in touch with your clients. As stated earlier, it requires at least five times less effort to market to an existing client than it does acquire a new client. After all, current clients already know you and the services you offer, so that part of marketing is already taken care of. Building a relationship The best kind of marketing you can do with a client is to provide them with a fantastic experience when working with you. My free 7 part Client Onboarding Serieswalks you through the process of getting to know a client, introducing them to your services, navigating them through a design project, and parting ways in a manner that encourages them to come back for more. Part 7 of that series covers The Goodbye Packet. The Goodbye packet is a way to build client loyalty after the completion of a project. It’s an excellent foundation for retention marketing, but there are other ways to stay in touch as well. Keep in contact. It's a good idea to reach out to clients periodically to see how they’re doing. Don't use this as an opportunity to pitch your services. It’s merely a way of staying in touch. That’s how I keep getting work from that jewellery store client. Call or email an old client, tell them you were thinking about them for some reason and thought you’d reach out to see how things were going? If the conversation turns towards work, that’s great, but it’s not the reason for the call. Relationship building is essential here. So pretend you’re a couple of friends who got busy with things in life and now you’re catching up. Start a newsletter. Resourceful Designer Communitymember Andrew has a newsletter he sends to his clients. It’s a wonderful tool for keeping in touch and letting his clients know what he’s been up to. Even if it’s not a personal letter, just having it show up in his clients' inbox keeps Andrew top of mind, which hopefully means his name will be the first person they think of the next time they need a designer. Another designer I know told me that he often receives replies to his newsletter with new projects. Receiving his newsletter jogged something in the client’s brain that made them take action, hit reply and send a new project his way. So a newsletter is a great form of retention marketing to remain in your client’s lives while between projects. Connect on social media. It's a good practice to follow your clients on social media. When possible, do so from a business account and not your personal profile. There’s a good chance your clients will follow you back, and you don’t want them seeing photos of your family vacation or random pics of your dog. The retention marketing strategy with social media is similar to a newsletter. You want your client to know your still around. Reply or comment on your client’s posts. If there’s something special going on with one of your clients, consider sharing or reposting it and mention they’re a client of yours. Make sure you tag your client in any post that's relevant to them. That simple gesture ensures that they remember you and what you do. Send them something. Sending a client something tangible is the easiest way to get them to think about you. I recently received a handwritten card in the mail from the instructor of an online course I took. It immediately made me think of her again and even encouraged me to place a new order from her. That’s retention marketing at it’s best. She probably wouldn’t have made that sale if she had not sent me that personalized card in the mail. A card or postcard is one of the easiest physical things you can send. Not sure what to write? Listen to episode 59of the podcast, where I talk about using holidays to build your graphic design business. Just imagine the reaction you would get if you sent a client a “Happy national donut day,” or "Happy wear two different colour socks day" card. I think they would remember you after that. Of course, cards are not the only tangible things you can send. Gift baskets and flowers are great for special occasions, such as marriages or new babies, just to let them know you're thinking of them. The ideas you can come up with are endless. Retention Marketing One of the best ways to grow your design business is by getting more work from your existing clients. And to do that, you need to practice retention marketing. I only talked about a few of the methods for doing so. I didn’t touch on any actual marketing you can do, such as informing existing clients of new services you now offer or reminding them of services they may or may not know of or remember. What it all comes down to is making sure your clients don’t forget about you and making sure they don’t feel like you’re ignoring or forgetting about them. That’s what happened with my web design client. I gave them space, and they decided to hire the company that was currently paying attention to them. As I said, retention marketing takes a lot less effort than growth or acquisition marketing. So there’s no reason for you not to do it. Look through your client list today. Identify clients you haven’t been in contact with for a while and reach out to them. Rekindle your relationship. How is retention marketing working for you? Please, let me know what you did and how it goes. Send me an email at feedback [at] resourcefuldesigner [dot] com or better yet, leave a comment for this episodeso everyone can see. Resource of the week SiteGround SiteGroundin my opinion, is one of the best website hosting companies out there. I have several of my own as well as clients' websites at SiteGround. They offer easy 1-clickWordPress installation and allow multiple domains and website on one hosting package. And if you are already hosting your site elsewhere you can take advantage of their free migration tool to have your site moved from your old host to SiteGround.

Is working from home for you? Designers fall into one of three categories, those who work from home, those who long for the ability to work from home, and those who don’t want to work from home because they don’t realize how great working from home can be. Ok, maybe that’s a bit of an exaggeration. Even though working from home is great, I admit, it’s not for everyone. In past episodes of the Resourceful Designer podcast, I’ve shared numerous excellent reasons for working from home. Still, I always cautioned you to examine your lifestyle before taking the entrepreneurial plunge, to make sure this life is for you. If you are an introvert or someone who likes to do things at your own pace, then the idea of working alone, without anyone looking over your shoulder sounds terrific. Plus, of course, there are all the benefits. No commute time You get to set your hours Tax benefits More freedom and flexibility when choosing design projects. The list goes on and on. That’s why, as we start this new decade, more and more people, designers included, are opting to work for themselves by starting a home-based business. But what many of these people fail to realize is, as I stated earlier, working from home is not for everyone, and you may fall into that category. You see, even though working from home has plenty of perks, there’s a downside to it as well that I don’t touch on very often on this podcast. For one thing, you may be the type of person who will get bored being by yourself all day, every day. There have been entire weeks where I haven’t seen another human being other than my family. That may seem fine to you at first, but will you be ok as time goes by and your life becomes more and more monotonous? Work-Life balance goes out the window Anyone who works from home will tell you that inevitably, your work-life balance will be affected. Unless you have strict structures in place, the freedom that working from home gives you could cause you to falter and become lazy. If you don’t set guidelines for yourself, you’ll start putting things off, and procrastination will become a problem. And before you know it, all your good intentions go out the window, and you become more interested in binging the newest Netflix series than working on that crucial website for your client. Why not? There’s nobody there to stop you. Being all alone, without anyone to hold you accountable, can lead to your downfall. When you’re alone, it becomes easy to lose track of time, to forget to stop for meals, it can cause you to neglect your health. I know, I’ve been there myself. There have been days when my wife walks in at the end of the day, asking about supper, and I realize I never even stopped for lunch. I remember seeing the school bus pull up at 3 pm to drop off my kids and sprinting to the bedroom to get dressed because I was still in my bathrobe. And I can’t tell you how many times over the years my wife has asked If I was planning on shaving soon because I hadn’t bothered for a few days. Why should I? I wasn’t leaving the house. When you work from home, things that people with 9-5 jobs would never think of suddenly become the norm for you. To some people, this might sound great. But to others, it’s self-neglect, and self-neglect once started, can grow and grow. Coping with isolation When you work in an office environment, you get to interact with your coworkers. You talk about your families, your vacations, the latest sports scores, television shows you’ve watched and of course office gossip. When you work from home, there’s none of that. Talking to your family members is not the same as interacting with others. And even the most introverted individuals need some interaction with others. I did an entire episode on dealing with isolation If you're interested in learning more.  Unlike the rest of the world, people who work from home need to schedule social time consciously — time to interact with other human beings. When your family members get home at the end of a long day, they may want nothing more than to curl up on the couch and watch tv. That’s great for them, but you’ve been alone all day, so you don’t need to unwind as they do. In fact, contrary to what they desire, you may want to get out of the house. That’s one of the reasons I do the groceries for our household. At the end of a busy day, my wife has no desire to go shopping. Me, on the other hand, I want to get out. I love going to the grocery store, even if the only person I talk to is the cashier I’m still out and among people. A study done by the University of Iowa found that the average office worker has face-to-face interactions, a conversation of more than a few words with 20-28 people per day who are not members of their family. For a remote worker, such as a home-based designer, that number drops to 0.8 interactions per day. Translates to 71 days per year that a remote worker doesn’t interact with another human being. Depression is a possibility. For some people, that lack of social interaction from being isolated all the time can affect their mental health and lead to loneliness and possibly depression. Which, if not caught early, can spiral out of control. People suffering from depression rarely want to interact with others. And therein lies the problem. A lack of interaction can lead to depression, and depression can make people isolate themselves from others resulting in a lack of interaction. Sure some of this can be alleviated by interacting with people on social media or in online groups such as the Resourceful Designer Facebook Group, or even better, the Resourceful Designer Community. But interacting online is never the same as interacting with someone face-to-face. I know that this is a very dark thought compared to most of my podcast episodes, but I don’t want to hide the fact that there is a less glamorous side to working from home of which people don’t often talk. What can you do? What can you do if you start to feel any of what I talked about above? The first thing to do is consider whether or not working from home is for you. Some people thrive better in a social environment, and there’s nothing wrong with that. Maybe you gave it a go and decided working from home is not for you. That’s OK. Use the experience you’ve gained to help you in your next position. But if you are determined to give working from home a go, here are some steps you can take that may help. Work where there are other people. Consider working from a co-working space, the library or a coffee shop. Even if you don’t talk to the people around you, simply being around others will improve your mental state. Set a schedule and stick to it. Most people work a 9-5 job, so why don’t you? A fixed schedule can help maintain your work-life balance. Plan your day. Writing down your daily tasks is a great way to stay productive, and it wards off procrastination by starting your day, knowing what you need to accomplish. Schedule networking events. Find out what events are happening in your community and make a point of attending as many as you can. Even if it doesn’t lead to more work, it will contribute to your mental health by being around others. Join a community. If you start feeling Isolated and lonely, reach out to people. Join a community, as I mentioned earlier. A live in-person one would be best, but even an online community can help alleviate that sense of isolation. And if you start feeling depressed, please seek help. Depression is no small matter, and if left unacknowledged can lead to some dark places. Is working from home for you? What I've talked about is part of the reality of working from home. And unfortunately, it’s not for everyone. However, if you are ready to face the challenges and can overcome and persevere through this less glamorous side of freelance life, the rewards are numerous. As many home-based designers will tell you, myself included, I have never regretted my decision to work from home, and I will never go back to a regular office job. What "less glamorous" side of working from home have you experienced? Let me know by leaving a comment for this episode. Resource of the week Vectoraster Vectoraster is a macOS and IOS graphics utility by LostMinds for creating vector-based raster patterns and halftones based on images or gradients. Create halftones with different point shapes including circles, polygons, and even font characters. You can even import your own custom vector shapes to use. You can also create circle and straight or curved line based halftones. You have full control over the size of the points, the spacing between the points, the distribution pattern of the points and more. And once you’re happy with the look of your pattern or halftone you can export it as a vector to EPS or PDF, or you can save it as a raster JPG, PNG or TIFF file. Have you ever seen one of those photos that’s made up of paragraphs of text with different thicknesses of letters? When you look at the paragraph as a whole you can see the photo of a person or something? You can create that effect in seconds with Vecoraster. If you ever wanted to create a halftone gradient or use an image effect making a photo look like it was printed using large halftone dots, then Vectorraster is for you. I’ve had this program in my toolbox for years. And although it’s not one I use very often, when I do, it comes in very handy.

When a value is perceived, presentation trumps price. In February of 2019, I launched a new side business called Podcast Branding. I started this side business because I wanted to put into practice the advice I shared in episode 54and episode 93of the podcast, as well as my interview with Craig Burton in episode 174 on niching down your design services. Before starting Podcast Branding, I had been designing artwork and websites for podcasters for several years. Still, I was but one of the hundreds of general designers who dabbled in the podcast space. At the beginning of 2019, I decided to take that dabbling more seriously and focused my efforts on becoming known as a designer specializing in the podcast space. How did I do it? Did I take specialized courses to become a podcast design specialist? No. Did I undergo podcast design certification? No. Did I hire a podcast branding coach to show me the way? No. All I did was launch a new website and start telling people in the podcast space that I specialize in podcast branding. All of a sudden, people that knew me started passing my name around more and more often, and shortly after that, people who didn't know me but had heard of Podcast Branding started sharing it whenever someone asked about podcast artwork or websites. This proves how valuable niching can be. People are sharing my name not because I'm a designer who can help, but because I'm a designer who specializes in podcasting. Presentation Trumps Price In October of 2019, a very respectable podcast hosting company released a great blog article on how to design stunning podcast cover art. The author knew that not everyone would be comfortable creating their own cover art, so he listed five sources people can use to have podcast artwork designed. Podcast Branding was one of them. The other sources listed were Fiverr, 99designs and three “independent” designers, including Podcast Branding. Side note: This is another benefit of niching. The author included Podcast Branding in his article because I focus on the podcast space. If I had a generic graphic design website, it wouldn’t have made the list. Since that article came out, I’ve seen a spike in cover art orders through my website. The order form on my site asks the question, “How did you hear about Podcast Branding?” and over a dozen people so far have told me it was through that blog article. When the author listed the five design sources, he included the price each source charges for podcast cover art, of which Podcast Branding is the most expensive. But if I'm the most expensive, why have I received over a dozen orders for podcast cover art in the past two months? I asked each new client that exact question. Of the five services listed in the article, why did you chose Podcast Branding? Do you know what they said? Of the five services, my website looked the most professional and gave them the most confidence. Over a dozen people were willing to place an order, knowing I was more expensive than the other four services, solely based on how my website looks. It's my presentation. It’s the perceived value they get from ordering through me. The clients told me why. Here are some of the comments I received from these new clients. “I wanted to deal with a professional, and I got that from your website.” “I wanted to work with someone who understands the podcast space, and your site clearly indicated that you do.” “Your website looked more professional than the others.” “I wanted to deal with a real designer, not someone on Fiverr or 99designs and your website impressed me more than the other two designers listed in the article.” Even though I’m the most expensive service listed, the perceived value of what I offer was enough for over a dozen people to invest a bit more of their money with me to get their artwork designed right. I have no way of knowing how much new business the other four sources received from the article. Maybe they got more than me. But I don’t care about them; I care about me and my business. And I’ve proven to myself that what I’m doing is working. The point I’m trying to get across here is that even if your prices are higher than others, people are willing to invest in you for the perceived value of what they will get in return. So how are you presenting yourself? Are you making sure you portray your professionalism? Do you instill confidence in your abilities? Take a bit of time and look over your website and marketing material and see if there’s anything that can be improved. And while you’re at it. Why not raise your design prices. If you present yourself as worth the value, people will be willing to pay your higher rates. Resource of the week Resourceful Designer Community January is the perfect time of year to take charge of your design business future, set goals for yourself, create a visual path to follow, acknowledge your career ambitions and figure out how to reach them. The start of a new year, heck, the beginning of a new decade is the perfect time to get that ball rolling. And the Resourceful Designer Community is the ideal group to help you achieve your dreams. The Resourceful Designer Community is a small, intimate group of designers dedicated to growing their respective design business AND helping fellow community members grow theirs. Not a day goes by that community members are not sharing ideas, asking for advice or offer help. And we love sharing in the achievements of others, whether it's the approval of a small design job by a difficult client or the success of a design presentation ending with a contract. We’re there for each other. And we can be there for you as well. If 2020 is going to be your year of growth, then why join a community of people willing to help you grow. Visit, resourcefuldesigner.com/communityand become a member today.

A look back at 2019 and a look ahead to 2020. Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. There are so many great resources available for learning and growing as a designer, and I'm humbled that you choose to spend a bit of your valuable time with me. Last week in the Resourceful Designer Community, we held a video chat where we shared our goals for next year. We also listed our goals in the Personal-Growth channel in our Slack group so we could refer back to them as the year progresses. Sharing my goals for 2020 reminded me that at the end of last year, I did a podcast episode titled A Look Back, A Look Ahead, where I talked about what I had accomplished in 2018 and my goals for 2019. I thought it would be fun to turn the idea behind that episode into an annual tradition. So, as my final instalment of 2019, I bring you A Look back, A Look Ahead 2019 Edition. A Look Back at my 2019 goals. At the end of 2018, I set these goals for myself. ACCOMPLISHED: Narrow down my niche: In February of 2019, I launched podcastbranding.co, a new endeavour where I focus on visual identities for podcasters. It's growing strong. FAILED: I wanted to talk at more conferences in 2019, but I ended up not having any speaking engagements at all. ACCOMPLISHED: Grow the Resourceful Designer audience. A change in the way podcast audience size is calculated makes this one hard to measure, but from what I can tell, I do have more podcast listeners now than I did at this time last year. ACCOMPLISHED: Create and grow the Resourceful Designer Community. The Community has quickly become a place where friendships form and help is freely given. It's even more wonderful than I anticipated. Some of my numbers from 2019 Resourceful Designer Released 50 podcast episodes Reached over 430k episode downloads in 2018 Resourceful Designer released on Pandora and Deezer My design business Switched to Plutio, a digital project management system. Worked on design projects for 29 different clients in 2019 Seven of those clients were first-time clients. I sent out 57 invoices resulting in income in the high five figures. Podcast Branding Launched a new website Worked with 18 different clients Mentioned in an article on how to create stunning podcast cover art. A Look Ahead at my 2020 goals. My 2019 goals carry forward. I want the listenership of Resourceful Designer to continue growing. I want to speak at conferences (I'm already booked to speak at one in March). I want to build the Resourceful Designer Community. It's such a fantastic place right now, but I know it can be even better. New Goal for 2020. Grow Podcast Branding to become THE place for podcast websites and branding. What about you? Did you accomplish your goals for 2019, and What are your goals for the new year? Are you a student getting ready to graduate? What are your goals once you’re done school? Are you still relatively new to the design world? What are your goals to hone your skills? Are you a veteran designer like I am? What are your goals for continued growth? Are you a designer working for someone else? Maybe you enjoy your job; maybe you don’t. Either way, what are your future goals? Or perhaps you’re already a home-based designer, a freelancer if that’s the term you use, what are your goals to grow your business? Wherever you are in the world, whatever your level of skill, whatever your situation is, I want you to take some time to look back at 2019 and think about your accomplishments AND your shortcomings. Did you stop after your accomplishments? Or did you plow right through them happy with yourself but reaching even further? What about your shortcomings? Did they discourage you, or did they create a sense of want even higher than before? Did you reach the goals you set out for yourself and your design business in 2019? If yes, were you happy with the outcome? If no, think about what prevented you from reaching those goals. So long 2019 As 2019 comes to an end. I encourage you to reflect on this past year. Think about everything you’ve accomplished and those things you fell short on. And come up with a plan to make 2020 your year of success. To help with your planning, perhaps you should listen to episode 55 of the podcast, Setting Goals For Your Design Business. I’ll be back in 2020 with lots more advice for starting and growing your design business. I’m Mark Des Cotes wishing you a Merry Christmas and a wonderful holiday season. And of course, that no matter what goals you set for yourself in the new year, the one thing you have to remember is to Stay Creative. What are your goals for 2020? Let me know by leaving a comment for this episode.

Speed up production with these design hacks. [sc name="pod_ad"]If you spend a long time in the design profession, you tend to pick up a few tricks here and there. Methods that help make your job easier. Design hacks to increase productivity. Here are some design hacks I’ve learnt over the years. Perhaps you can put some of them to use and become a more productive designer. Be sure to listen to the podcast episode where I share stories on how you can put these design hacks to use. Design Hack #1: Get the files you require. Clients are often confused as to what files you require in order to work on their projects. Stop wasting time explaining filetypes and resolutions to them. Instead, contact their head office and ask to speak to the marketing department. Chances are the people there will understand and be able to provide what you need. If your client doesn't have a head office, you can try acquiring the assets you need by extracting them from PDF files the client already has. This is an excellent design hack for finding good quality vector files for logos and graphics. Design Hack #2: Search websites for PDF files. The easiest way of finding PDF files (other than your client supplying them) is to find them on your client's website. To find PDF files (or any file for that matter), you can use this search query. In the Google search bar type: site:nameofsite.com filetype:pdf  The search results will only display the PDF files found on the domain you entered. NOTE: You can search for other file types as well, such as jpg, png, doc, etc. Design Hack #3: Remove unwanted formatting from text. Copying text from word processing software such as Microsoft Word for use on websites can sometimes produce unwanted results. The reason being, the formatting the text received in the word processing software can often remain. There are many tools to eliminate unwanted text formatting, but a quick and easy method is to create a new blank email message and convert the message to "Plain Text." Now, all text pasted into that email message will be stripped of all formatting. You can then copy it back again for use on a website. Design Hack #4: Creating autoflow documents for print. Autoflow documents are an easy way to add sequential numbering to tickets or names to certificates. After setting up your master page, all you do is take your list of numbers or names and paste them into the first ticket or certificate. The software will automatically create additional pages until the list runs out. Here's an example of how to do this in InDesign. Design Hack #5: Use Find and Replace to remove poor formatting. If a client ever gives you poorly formatted text for a design job, you can use Find and Replace to remove the poor formatting. Easily remove cases of tab, tab, tab, tab, or worse space, space, space, space, space, by searching for the multiple infringements and replacing them with your desired results. For example: Find all cases of "tab, tab" and replace them with a single tab. Keep running the search until there are no more double tabs. Do the same for double spaces, excessive carriage returns or any other formatting you want to fix. Design Hack #6: Find inspirations from a colour palette. An easy way to find ideas and inspiration for a project is by uploading the project's colour palette to a Google Reverse Image Search. In the search results, click on the "Visually similar images" link and see hundreds of ideas that use the same colour palette you uploaded. Design Hack #7: Find the flaws in your designs. One of the easiest ways to find any flaws in your design is to look at them upsidedown. By changing the perspective, your eye stops focusing on familiar things such as photos and text copy and instead sees the overall design. This allows you to spot inconsistencies or areas of your project that need attention. Looking at large bodies of text upside down can help you spot typography faux-pas such as rivers in the text. What design hacks do you use? Let me know by leaving a comment for this episode. Resource of the week Clockify Clockifyis a free tool for creating timesheets and tracking the time you spend on projects and tasks. Clockify allows you to create separate timers for every part of your work. Track your time with a handy timer, log your time in a timesheet, categorize your time by project and mark your time as billable or not. Clockify also allows you to create shareable reports breaking down your time. Clockify works across all devices, both desktop and mobile so you can track your time from anywhere, and it's all synced online. Did I mention that it's FREE? Visit clockify.me to learn more.

These applications are One Trick Ponies. A One Trick Pony is a person or thing with only one unique feature, talent or area of expertise. In the scope of today’s episode, a One Trick Pony is an application that only does one thing, but it does that one thing very well. Here are sone One Trick Ponies I regularly use that could help you with your design business. 1) 1Password (Mac + Windows) 1Password is an application for managing passwords on Mac, Windows, IOS and Android. 1Password allows you to store all your strong hard to remember passwords in a secure location. All you have to do is remember one single password and let this password manager do the rest. 2) Squoosh (Web-based) Squoosh.app is a useful website to optimize and shrink the file size of your images without compromising quality. Drag an image onto the browser window, adjust the settings if needed, and download the smaller image file for use. 3) BackBlaze (Mac + Windows) BackBlaze is a set-it-and-forget-it backup solution for your computer. Install it and let it do its job unhindered and rest assured that your computer is continuously backed up. Should you ever need to restore your computer, you can easily do so from the online backup, or order a physical hard drive containing all your data shipped to you. 4) Carbon Copy Cloner (Mac only) Carbon Copy Cloner creates bootable copies of any hard drive. Create manual backups or schedule automated backups of any drive. Smart Updates saves time by only backing up files that have been added or modified since your last backup. Windows users, here are some alternatives to Carbon Copy Cloner. 5) Disk Inventory X - (Mac) Disk Inventory X is a free disk usage utility for Mac. It shows the sizes of files and folders in a unique graphical way. Quickly determine what is using up the most space on your hard drive. Disk Inventory X is based on WinDirStat for Windows. 6) Font Doctor (Mac + Windows) Diagnose and fix common font problems automatically with FontDoctor, FontDoctor locates and eliminates hard-to-find font issues that can cause problems on your computer. 7) Grammarly (Mac + Windows) Compose clear, mistake-free writing that makes the right impression with Grammarly's writing assistant. Grammarly works in all your favourite web browsers and applications. 8) Little Snitch (Mac Only) Little Snitch makes invisible internet connections visible so that you remain in control of who your computer is talking to. Keep track of your computer's network activity and take charge of who it does or doesn't communicate with. Windows users, here are some alternatives to Little Snitch. 9) MAMP (Mac + Windows) MAMP creates a local server environment on your Mac or Windows computer allowing you to run WordPress locally. MAMP is available in a Free and Pro version to match your needs. 10) Paparazzi! (Mac) Paparazzi! is a small Mac utility for taking screenshots of entire webpages, even the portions not visible on the screen. Enter the URL and tell Paparazzi! what format you want your screenshot, PNG, JPG, TIFF or PDF. Google Chrome screenshot feature. On Mac 1.Opt + Command + I 2.Command + Shift + P On Windows/Linux/Chrome OS 1.Ctrl + Shift + I 2.Ctrl + Shift + P These keyboard shortcuts will open Chrome's developer menu. Then Type "screenshot," and you'll see options for capturing portions of or the full webpage. Chrome will automatically save the screenshot to your Downloads folder! 11) PDFKey Pro (Mac + Windows) PDFKey Pro lets you easily unlock password-protected PDF files allowing you to open, edit and print them. 12) TNEF’s Enough (Mac) TNEF's Enough allows Mac Users to extract and read Microsoft TNEF stream files, often received as windmail.dat attachments. 13) VLC (Mac + Windows) VLS is a free cross-platform multimedia player that plays most multimedia files as well as DVDs, Audio Cds and VCDs. What One Trick Pony applications do you use? Let me know by leaving a comment for this episode. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan, you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients.

Your mobile phone is so much more. There are many uses for your mobile phone besides the obvious. Sure, you can text people, take photos and videos, peruse your social media accounts, watch YouTube, listen to music and podcasts, browse the web and even make phone calls. But there are so many other uses for your mobile phone that can help you with your design business. Here are 12 ways to use your phone to support your design business. 1) Two-factor authentication Two-Factor Authentication is an easy way to add extra security to a website. Apps such as Google Authenticatorturn your phone into a security key by generating a constantly changing number that is required to log into a website in addition to a user name and password. 2) What The Font App Quickly identify fonts while you are out and about your day with What The Font App. Launch the app on your mobile phone, point your camera at a line of type, and What The Font will show you the closest matches in its database. 3) Pantone Color Studio Pantone Colour Studio uses your mobile phone's camera to capture and identify colours. Discover the Pantone number for colours in everyday objects and share them with your Creative Cloud account. You can also use the app to generate colour pallets and test colours on 3D-rendered materials and designs. 4) Testing mobile versions of websites Another use for your phone is to check the mobile-friendliness of sites. Many web design platforms and page builders, such as Divi, let you simulate what a website will look like on a mobile device. But it's never the same as actually visiting the site on the phone. Use your phone to spot problems before releasing a website to your client. 5) Time Tracking/Mileage Tracking Stop guessing your time spent, or distance travelled. Your mobile phone is an excellent tool for keeping track of time and mileage associated with a design project. 6) Invoicing/bookkeeping/banking Your mobile phone makes it easy to manage all your finances while on the go. Send and check the status of invoices, verify your accounts and do your banking, all from your phone. 7) Passwords Use a password manager like 1Passwordor LastPass to access all your passwords in one convenient location securely. With the app on your phone, you never have to worry about not being able to access an online portal. 8) Project management/File Management With Project Management software, your mobile phone allows you to keep track of your design projects regardless of where you are. Software like Trello and Plutioare perfect tools to manage your projects. Your files can also be conveniently management through services such as Dropbox, Google Drive or OneDrive. 9) Make lists Use your mobile phone to create all sorts of lists for your business and everyday life. Apps such as AnyListand Todoistmake it easy to create lists for anything and everything. 10) Set alarms and reminders Never forget an appointment or meeting by setting alarms and reminders on your mobile phone. It takes just seconds with Siri or a similar mobile service. 11) Calendar Keep track of your schedule and appointments by accessing your calendar on your mobile phone. Create different calendars for your business and personal life and always know what you have coming up. 12) Take written or audio notes Jot down important details or record things you don't want to forget so that you can review them later. Use your mobile phone's voice recorder to record meetings to capture everything you discuss with your clients. What else do you do on your mobile phone? Let me know by leaving a comment for this episode. Resource of the week Streamline icons Streamline Icons boast over 30,000 icons. That’s Over 10,500 in three different weights. Fifty-three categories, 720 subcategories, and over 30,000 something in total. These icons are great for UI designers. They have different pricing categories depending on if you want all three weights or just one of them. They also offer 100 icons in all three weights for free.

Network without a face-to-face meeting. Networking is an essential element to grow your business. In part 1 of this two-part series, I shared advice for getting out and interacting with people face-to-face to promote your design business. But to many people, the thought of networking is intimidating. That’s why I suggested you don’t think of it as networking, but instead think of it as relationship building. When you adjust your mindset, it alleviates a lot of the burden that comes with trying to grow your business. However, meeting people face to face isn’t the only way to network. There are other ways to build those relationships. Here are some less intimidating methods of reaching out to people. Network with Email You may not realize it, but every time you send out an email, you’re building relationships. And since relationship building is a crucial element in your business’s growth, you should consider upping your email game, especially when you’re just starting. The best advice I can give you as a new design business owner is to email everyone you know. Not just family and friends. I’m talking Former co-workers Former bosses Other designers Printers Former classmates Your neighbours Email everyone in your contact list. Let them know you’ve started your own design business and explain how you’re helping people solve their problems through your design services. Then ask if they know anyone who could benefit from working with you. That’s a secret trick to networking. Don’t ask if they need your services, ask if they know anyone else who does. This way, you’re asking for their help, which goes much further towards relationship building than asking them if they need a designer. It’s implied that if they need a designer, they can hire you. Email is also an excellent way to grow an established design business. It can never hurt to reach out to people. Just change your message from “I started a design business” to “I’m looking for new clients for my design business.” Don’t just ask them if they know anyone who could use your services, ask them for that person’s contact information so you can reach out to them directly. Most people won’t give you that information, but it shows them you’re serious, which will make them less likely to delete your message and instead ponder your question and possibly forward it on to someone. Network with Social media Networking is all about building relationships, which is the driving force behind social media. The trick to networking on social media is to interact with people positively. Join groups and communities where the type of people you want to work with hang out and help them. If you work in a niche, then you’re all set. Join niche related groups and start engaging. If you don’t have a niche, try to figure out the type of client you want to work with and go to where they hang out online. Once you find a group, start interacting. Answer people’s questions whenever you can. Leave comments on people’s posts. Post useful information and tidbits that will benefit people. Let people know you're there. For example, as a designer working in the podcast niche, I’m part of several podcast-related communities. I scan those communities regularly for people asking questions about podcast artwork, or websites, and I try to answer them in the most helpful way I can. I don’t offer my design services unless it’s directly related to their question. Instead, I offer advice free of any sales pitch. I’m building relationships. On Instagram, I comment when people post their new podcast artwork. My comment usually goes something like this. “Hi, I just wanted to let you know how much I like your new artwork. I design podcast artwork and websites, but you obviously don’t require my services. Good luck with your new podcast.” Why do I bother when they already have artwork? Because maybe that person has their cover art done, but they still need a website. Seeing my comment may make them check out my website and hire me. That’s what happened with one of my clients. She saw a comment I left about her friend’s new podcast artwork and reached out to me for help with the social media branding for her show. The other reason I do this is that from time to time, someone will ask a question on facebook or LinkedIn such as “does anyone know where I can get my podcast cover artwork designed?” Inevitably, someone usually ends up mentioning my name before I get a chance to reply. Why? Because they’ve gotten to know me through my interactions in the group. And when the person who asked the questions receives a dozen different designer names, I’m hoping they recognize my name from all the times I’ve helped other people in the group. I’m building relationships. And you can too, all it takes is a tiny bit of time and the willingness to help. Network with a Newsletter Another great way to build and strengthen relationships is with a newsletter. Andrew, a member of the Resourceful Designer Community,has a fabulous newsletter he shares with his clients. In every issue, he shares useful business advice that may or may not relate to his services. He also shares some personal information about what he’s been up to lately and talks about a project or two that he’s recently completed. He always finishes his newsletter with a question. This question allows him to engage with his clients should they answer it. A newsletter is a great way to keep in touch with current and past clients, which in turn will keep you front of mind should they hear of someone who is looking for a designer. Networking with printed material If you're running a design business, you should have a business card. I know, I know, we’re living in a new world where you can tap a button on your phone and someone’s contact information is instantly added to your contact list. Don’t get me wrong. I love how easy to use our phones. When I was at WordCamp Ottawa, a presenter asked us to open LinkedIn, and with the press of a few buttons, I connected with over 40 WordPress enthusiasts in attendance. But still, there’s nothing like having a conversation with someone and then handing them your business card. Or better yet, giving them several cards and asking them to share the extra with people who would benefit from working with you. Let them do the networking for you. Business cards are not the only way to network with printed materials. You could try postcards, door hangers, pens and such. Anything that can be picked up is a form of networking, relationship building. Get out there and build relationships. So there you have it, four ways to network without having to meet people face to face: email, social media, newsletters and printed materials. Get out there and spread the word. Build relationships and watch your design business grow. What's your experience with networking? Let me know by leaving a comment for this episode. Resource of the week Font Macherator According to the FontSpring website, The Macherator is the most robust font detection tool available. It offers powerful technology and features under the hood and allows you to match OpenType features. Something WhatTheFont doesn’t provide. I’ve been using WhatTheFont for years. I have the app on my phone and have used it several times while I’m out and about and spot an attractive font. However, WhatTheFont is not infallible. There are several times it couldn’t identify a font for me. That’s why it’s nice to have Matcherator as a new player in the game for font identification. If you want to give it a whirl, visit https://www.fontspring.com/matcherator Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How do you feel about design business networking? For some people, networking comes naturally. Put them in a crowd and watch them work their magic. But to other people, the thought of walking up to a stranger and starting a conversation fills them with dread. I know, I was that guy. Growing up, I was as introverted as they get. Unless I was with my small group of friends, I preferred to be by myself. I was quiet, shy, and tended to avoid eye contact whenever possible, especially with those of the opposite sex. I was not one of the popular kids at school. Then I got a job working at Sears and met my friend Mike. Mike and I worked together throughout high school and college. We didn’t work the same departments, but since we were the same age and had the same breaks and lunchtime, we started hanging out. Mike was the complete opposite of what I was. I was quiet and kept to myself. Mike was loud and outgoing and treated everyone like they were great friends, even if they had just met. From the day we met, Mike set a goal to get me out of my shell. And he eventually did to an extent. I’m by no means a converted extrovert. I still prefer to be by myself than spend time in large crowds. A small dinner gathering with a few friends, I’m in. A large party or gathering with dozens of people, I may take a raincheck on that one. But I am much more outgoing than teenage me was. I have no problem striking up a conversation while in the checkout line at Walmart, or asking a perfect stranger for advice at a store. But stick me in a large gathering of people and tell me to go network, and I still feel that apprehension creep back. Therein lies the problem for many designers, the apprehension towards networking. However, to grow your design business, you need to get out there and talk about your design business. You can’t just sit at your desk all day and hope the work comes to you. You can’t keep your fingers crossed and hope that your SEO efforts pay off, and clients start arriving in droves. It doesn’t work that way. Or at least for most designers, it doesn’t. If you want your business to grow, you need to get out there, meet new people and talk about what you do. So how do I get over the apprehension towards networking? I stopped thinking of networking as “networking.” Instead, I try to think of it as “relationship building.” I don’t attend gatherings with the intent of getting new clients or growing my business. Don’t get me wrong. That is the desired outcome. Otherwise, why do it at all? But I don’t set it as a goal. Instead, I set a goal of starting and building relationships with people. I’m not there to win them over or sell them. I’m there to get to know them. Removing the burden of being a salesperson makes it much easier for me to interact with perfect strangers. I present myself as an interested bystander as I get to know people. You see, Landing a new client is a byproduct of building relationships. Not the other way around. I’ve talked many times before on the Resourceful Designer podcast about the importance of building relationships with your clients. And yes, you should be trying to build a relationship with every client you have. But relationship building isn’t exclusive to existing clients. Relationship building can be a strong precursor for someone to become a client eventually. I do work for a media agency. I got the gig because I had built a relationship with the owner of the agency. Because of that relationship, when it came time for him to find a designer, I was the first person that came to mind. But how does that help you at networking events? It doesn’t, but it does show you the power of relationship building. So what if you’re an introvert and the thought of networking or relationship building still terrifies you? Here are some tips to help you network. Start with people you know. It’s a lot easier to have a conversation with someone when you’re familiar with them. Talk with your doctor and dentist, the mechanic who services your car, your landlord, parents of your children’s friends. Old schoolmates. Anybody with whom you’re already familiar. Have conversations with them and be sure to mention small tidbits about what you do. Find small gatherings. You don’t need to attend large conferences to be successful. Start building relationships at a small gathering. If you have kids, try talking with other parents at their school events. Don’t have kids? Look in your local area and attend events where you can meet people. Check Facebook for events happening near you, or try meetup.com. Check to see if there’s a WordCamp near you. It’s a great place to meet people, and you’ll probably learn something while you’re there. Listen and ask questions. The best part of building relationships as opposed to networking is instead of trying to sell yourself; you’re trying to get to know people. Ask them questions about where they work and what they do. Then listen and follow up with more questions depending on how the conversation goes. Be sure to mention what you do, but don’t’ try to sell yourself. Set a “People quota.” Before attending an event, set a goal for yourself to meet a certain number of people. Tell yourself I want to meet X new people today. And once you’ve accomplished that goal, permit yourself to leave if you feel inclined. Attending large conferences. Before attending a large conference, join in the community. If there’s a Facebook group or such associated with the conference, become a part of it and get involved. Follow the conference hashtags on Twitter or Instagram. Use the hashtags yourself. Take note of other people who are also excited about the conference and ask them if they would like to meet up once there. It will give you a reason and a base to talk to people. The best thing about conferences is the people you meet. Given a choice, I will always skip a session or speaking panel to keep a great conversation going with someone I just met. Get out there and do some design business networking. So there you have it, tips to help you get over the fear of meeting new people and growing your design business. I know this can be difficult, especially if you’re an introvert. But if you want to grow your design business, you need to get out there and talk about it. But like everything else in life, if you take it one step at a time, you’ll manage. You may never become entirely comfortable having a conversation with a stranger. But hopefully, that feeling of apprehension will diminish, allowing you to give it your best effort. Have a look in your local area and choose an event to attend. There’s no time like the present to get started. What's your experience with networking? Let me know by leaving a comment for this episode.

No matter how nicely a client asks, don't cut prices. [sc name="pod_ad"]Does this sound familiar? You present a quote for a design project, and the client responds with, “Is there any way you can cut your price?” If you haven’t heard that question before, or something similar, it’s only a matter of time. It’s almost a right of passage for home-based designers. Because you work for yourself, some people think they can haggle with you as if you were selling your services at a yard sale. So what do you do when someone asks you to lower your price? My advice is never lower your price. On Resourceful Designer 113, I talked about offering discounts. In that episode of the podcast, I shared six valid reasons for providing a discount, and three times you shouldn’t offer one. Can you guess where “Because the client asked for a discount” falls? If you lower your price, you’ll be setting future precedences. Once a client knows they can negotiate with you, they’ll never take you, your services, or your prices seriously again. You’ll become a discount designer. Even worse, the client may start spreading the word that your prices are negotiable, which is not the kind of reputation you want when trying to grow a business. Hopefully, you’re in a good enough financial situation that you’re ok with possibly losing clients if you don’t cut prices. But what if your financial situation isn't stable? What if times are tough and bills are piling up? Or you just started your business and money hasn’t started flowing in yet? Or for whatever reason, you cannot afford to turn down clients. What then? That’s a conundrum. Lowering your prices may bring in a bit of money now, but it’s bad for future business. Whereas not cutting your prices may drive away clients, which is bad for your present business. So what’s the solution? Don't cut prices, lower your offering instead. What does this mean? It means you can appease your clients and meet their lower price expectations, but only if you equally lower the service you’re offering. Look at it this way. Imagine a contractor gives you a quote of $9,000 to completely renovate your bathroom. You think that price is a bit high, so you ask if there's any way he can do it for less? The contractor replies he can do the job for $7,000, but only if you choose a laminate countertop instead of granite, and choose a ceramic tile for the flooring instead of marble. He lowered the price by reducing the offering. You can do the same with your design services. Don’t cut prices. Instead, offer fewer services for a lower cost. For example, If a client thinks a web design project is too expensive, offer to lower the price in exchange for a three-page website instead of a six-page site. If a client thinks your logo price is too high, offer to lower it by providing only two initial concepts instead of three, and allow only a single round of revisions instead of two or three. Whatever the design project is, lower the price by offering fewer services or features. This way, the client gets a lower price, but you also reduce the amount of work required to complete the project. The client will appreciate you accommodating them, but they won't think they are getting a discount since they're still paying full price for the reduced services you are offering them. And you know what? When you lower your offerings to lower the price, many clients will decide to stick with your original higher price for the extra value. This is a similar concept to Three-Tier Pricing. Implementing a three-tiered pricing strategy is a great way to prevent people from asking you to lower your price because it’s built right in. A three-tier pricing strategy works by offering a client three price options, the middle price being the one you hope they choose. The lower price option cuts back on the provided services, and the higher price option adds in extra perks and bonuses that may not be necessary. The reason a three-tier pricing system works so well is that the human brain is wired to compare things to the first item it sees. If you go into a store to buy a new shirt, and the first shirt you pick up has a price tag of $40, then subconsciously, you will compare every other shirt in the store to that first one. A $60 shirt will seem expensive by comparison, and a $30 shirt will look of lesser quality compared to the $40 shirt. This is why you see three-tiered pricing so often used for online purchases. In most cases, the middle price is labelled as “Best Value” or “Most Popular.” It’s a way to subconsciously embed that middle price as the focus element in the viewer's mind. When they see it, their brain automatically registers it as the base price. The higher price on the right may seem too expensive, and the lower price on the left won't feel like a good deal compared to the middle one. The other benefit of three-tiered pricing is that instead of the purchaser wondering what other options are available elsewhere, they often use the three prices in front of them to make their decision. But even if you don’t use a three-tier pricing model, it’s a good idea to use the lower-tiered strategy to lessen your services or options to reduce the cost should a client asks if you can do something for less. Hopefully, you won’t be at this stage for too long, and your business will be successful enough for you not to have to cut prices. Instead, you can reply, "This is the price for what I'm offering.” and leave it to the client whether they want to work with you or find another designer. If they decide to hire you great. If not, no worries, you have plenty of other clients vying for your services. Hopefully, you understand that lowering your price is never in your best interest. You have nothing to gain from doing so. You're now prepared not to offer a discount, but offer a lesser service that is more in line with what the client is willing to pay. Don't cut prices. Lower your offering instead. Do you use this strategy? Let me know by leaving a comment for this episode. Resource of the week A good office chair You can get by as a home-based designer with old computer equipment and inexpensive software, just don’t cheap out on your office chair. On average, a home-based designer spends between 8-10 hours a day sitting in front of their computer. If you’re going to spend that much time sitting in front of your computer, you really should invest in a good quality, ergonomic chair. Something comfortable for long periods. Trust me on this one. Your health, especially your back, will thank you for it. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

These four questions will change your design business. [sc name="pod_ad"]Your job as a designer is to solve problems, not to create pretty designs. When you embrace the notion that your job is to provide a solution to whatever dilemma your client is facing, a few things will happen. You’ll start to understand your client’s needs better. Your clients will show more respect for what you do. You’ll be able to charge more money for your services. After all, a solution to a problem is much more valuable than a pretty picture, no matter how well designed that picture is. Before you can find the perfect solution, you need to figure out precisely what the problem is your client is facing. The only way to do that is to ask questions, lots of questions. In episode 15 of the Resourceful Designer podcast, I shared 50 questions you can ask before every design project. Those questions cover a wide variety of topics, including: Questions about the company hiring you. Questions about their target market. Questions about their current brand. Questions about their design preferences. Questions about a project’s scale, timeframe and budget. What I didn’t get into on that episode are the four most valuable questions you can ask your design clients. Questions that will get to the root of the problem for which they need your services. Questions that can either change or narrow down the focus of a project. Questions that may allow you to charge higher rates because as I said earlier, solutions to problems are much more valuable than pretty designs. Here are the four most valuable questions you can ask your design clients. Question #1 - Why do you need this? The power in asking, "Why do you need this?" is that the question is unexpected. When was the last time you tried to buy something, and the salesperson asked you why you wanted to buy it? I can’t remember either. That’s why this question is so powerful. It gets the client thinking, and it gets them to open up. It doesn’t matter if a client is coming to you for a logo, a website, a poster or a trade show display. And it doesn’t matter if you think the reason is apparent, ask your client why they need this? And then listen carefully to what they say for some real gems. The deep insights that could completely change your way of thinking about the project or help you narrow down your focus to one small area. Question #2 - What results do you expect from this project? The results a client is expecting can often change the direction of a project. As a designer, you may see better options to reach those results than what the client is expecting. For example, your client may be asking you to design a poster for an upcoming event. However, you can explain to them, based on their expectations, that a postcard may produce better results. Listen to the podcast episode to hear my story of how this question helped me deliver a better solution for one of my clients. Question #3 - How will you judge the success of this project? This is another great question that can change the direction of a project. If you’re building a website for a client, you may make different design choices depending on how a client will judge the site successful. If the client is looking for increased website traffic, you may design it one way. If sales measure success, then you may create it differently. And if it’s to elevate their brand image, then you may design it a third way. How a client judges a design project successful can have a significant influence on how you tackle the project. For example, You're hired to produce a poster for a local school’s drama club. Will success be measured by ticket sales, or by the awareness the production brings to the school's drama program? In one case, you will design a poster with emphasis on how and where to purchase tickets, with only a little focus on the school itself. In the other case, you will design a poster with more emphasis on the school and keep only a small portion of the poster for ticket information. That’s why asking, “How will you judge the success of this project?” is so important. The most important question of all. Question #4 - And What else? "And what else?" The power of this simple question is endless. Why do you need this? Ok, great, ok... And what else? What results do you expect from this? Mmm, mmhmm. And what else? How will you judge the success of this project? Perfect, that’s great, I understand. And what else? Use this short and yet amazing question during any conversation you have with your client. Tell me about your target market. And what else? What marketing approach have you tried in the past? And what else? Do you see the power of this question? By asking “and what else?” you are; Showing your interest to your client, which helps build your relationship. Getting them to open up to you, making them feel more comfortable talking to you. Getting additional information your client wouldn’t have offered freely. Asking, "And what else?" will give you valuable information you can use to shape the perfect solution to your client's problem. After all, don't you wish you had more information before tackling any problem? Four questions. When you put these four questions to use, you'll find not only will your clients appreciate you more. But you’ll be able to create much better designs for them because of the information you’ve gathered from asking them. Do you use these four questions? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jade I have a huge predicament! Im in the midst of drafting a rebrand. Im doing drafts for 2 different reps (2 different contracts repping the same company) that know each other has contracted me for their design ideas. Both paying out of their own pockets. Essentially they will be presenting these designs to a board to make a decision. Now the board themselves have been involved with one of the reps, contacting me directly to further refine ideas. My questions is.... should I just can both original contracts and redo one with the company itself, that way everyones ideas go through the same avenue? Or continue the way it is and feel like s**t cause Im charging everyone for the same rebrand? To find out what I told Jade, you’ll have to listen to the podcast. Resource of the week Dual Sim Phones If you are looking for a way to manage both home or mobile phone number along with a business phone number, you may want to think about getting a dual sim phone. A dual sim phone allows you to receive text messages and phone calls from two different phone numbers on a single mobile phone. Here are some popular dual sim phones iPhone XS, XR and 11 Huawei P30 Pro OnePlus 7 Pro Samsung Galaxy Note 10 or S10 series. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Less about you and more about your clients. Graphic and web designers tend to have visually striking websites. However, where they excel in visuals and usability, they often lack in their marketing message. A lot of designers don’t know how to market themselves properly. Have you ever heard the statement, “The best marketing in the world can’t help a bad product?” The same is true of the opposite. Bad marketing can harm a great product or service. That’s what many designers are doing to themselves — bad marketing. Flip your marketing message. Want to know a secret? Clients don’t care about you; they don’t care where you got your education; they don’t care what awards you’ve won; they don’t care what big-name clients you’ve worked with before; they don’t care about your processes and procedures. What the client cares about is whether or not you can help them with their problem. As a designer, you’re a problem solver, and that’s all the client cares about, whether or not you can come up with a solution to whatever problem they are currently facing. No business person wakes up in the morning, thinking, “I want to hire a designer today.” What they actually think is, “I need a logo, or website, or marketing material, etc. for my new business, and to get that, I’ll have to hire a designer today.” It's the end product that will help their business that's important to them, not the designer. They don’t care about you. They care about whether or not you can provide what they need. When it comes to their marketing message, a lot of designers are not putting the client’s needs first and foremost in their marketing. So what’s the trick? Stop talking about yourself and start talking about the client when promoting your services. Put your clients' needs first. It all comes down to your wording. Let me give you two hypothetical examples. Designer #1has this statement on their home page. “Need a designer? I’m an award-winning designer with over 15 years experience and I would love to work with you. If you would like to diacuss your project, please schedule a time via my contact form.” Designer #1's statement is all about themself. There’s no incentive for the client to hire them. The client may be impressed by the credentials. But there’s nothing in the statement telling the client what’s in it for them. Designer #1 delivered a very brief resume for the client to contemplate. Almost as if they were applying for a job position instead of being a professional business for hire. But if we reworded the same message? Designer #2  “Do you have an idea that requires a designer? You’ve come to the right place. For over 15 years I’ve been helping people just like you with their creative needs. I look forward to working with you on your design project. Please let me know the best time for us to discuss your project via my contact form." Do you see the difference? Let’s dissect both statements from a client’s point of view. Opening statement: Designer #1“Need a designer?” Designer #2“Do you have an idea that requires a designer?” Remember, a client never needs a designer, what they need is something designed, and someone to do it for them. The design itself is more important to the client than the designer. So Designer #2 wins the opening statement because they appeal to the actual needs of the client. They talk about the problem. The body: Designer #1“I’m an award-winning designer with over 15 years experience, and I would love to work with you.” Designer #2“You’ve come to the right place. For over 15 years, I’ve been helping people just like you with their creative needs. And I look forward to working with you on your design project." Once again, Designer #1 is talking about themself, whereas Designer #2 is saying the same thing but from the point of view that takes the client's needs into account. Closing statement: Designer #1“If you would like to discuss your project, please schedule a time via my contact form.” Designer #2“Please let me know the best time for us to discuss your project via my contact form.” These two statements are almost identical, yet Designer #1 still manages to make it about them by telling the client, "here's when I'm available, pick a time." Designer #2, on the other hand, is asking the client to pick a time that is most convenient for them, making the client feel in charge. Both designers may have the same time slots available on their calendars. But the difference in wording changes the emphasis from the designer to the client, creating a subtle difference that could persuade a client to choose Designer #2 over Designer #1. The power of putting your client first. These examples use one small paragraph. Imagine if you used this same marketing message strategy across an entire website. A client visiting a site with a marketing message talking about them and their problems would quickly start to feel like the designer behind that site gets them, understands their challenges and their needs. When that happens, the client will start thinking, “I need to work with this designer.” Isn’t that the goal of your website? To entice clients to want to work with you? So stop explaining your skills and your accomplishments, and start weaving those same facts into your narrative as you tell clients how their problems will be solved by working with you. In the end, that’s all that matters to the client. P.S. Once you learn how to create a marketing message that focuses on the client. You’ll be able to incorporate this same process into websites you build for those clients, creating high converting sites they will love. Does your marketing message talk more about you or your client? Let me know by leaving a comment for this episode. Resource of the week Divi 4.0 The Divi Theme Builder is a fully-featured website templating system that allows you to use the Divi Builder to structure your site and edit any part of the Divi Theme including headers, footers, post templates, category templates and more. Each Theme Builder template consists of a custom Header, Footer and Body layout. These three areas can be built and customized using the Divi Builder and its full set of modules along with Dynamic Content. Click here to learn more about Divi 4.0 and to purchase your copy. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you having trouble choosing a name for your design business? [sc name="pod_ad"]How much trouble are you having choosing a name for your design business? Do you already have a name picked out or are you wracking your brain thinking up and then discarding dozens of names hoping to find one that suits you? One of the hardest decisions entrepreneurs face is choosing a name for their business. In a previous episode of Resourceful Designer, I talked about the pros and cons of using your name as your business name compared to using a unique made-up name. Consider this episode a sequel to that one. Why choosing the right business name is important. Why is the name you choose for your design business so important? It’s important because word of mouth is and always will be a design company’s most lucrative avenue for acquiring new clients. Ask any home-based or freelance designer, and they’ll tell you that the bulk of their work comes from word of mouth referrals. Therefore, choosing a good, memorable name could help propel your company by making it easier for clients to spread the word about your services. Whereas, if you choose a poor, hard to remember name, you could impede your company’s growth. Imagine someone asking a friend about web design. – "Do you know where I can get a website made?" – "Yes, I heard of this place called 'The Web Design Studio,' you could try there." OR – "Do you know where I can get a website made?" – "Yes, I heard of this place called... 'Stellarific Web Design'? or maybe it was 'Synergific Web Design'? 'Stunningific'... I don’t know, it started with an S and had 'ific' at the end of the name. Sorry I can't be more helpful." Yes, your business name matters. A process for choosing a name for your design business Make the process of choosing a name for your design business easy on you by starting with a procedure you should be familiar with. Chances are every design project you start begins with a design brief. It might be a multi-page document with a detailed analysis of what the design project needs to accomplish. Or it might be a 5-minute conversation where a client briefly explains what they are looking for. Either way, you have a brief to work from to create your designs. Use the same method for choosing your business name. Create a naming brief. Ask yourself some standard brief questions to help guide you in choosing a name. 1) Who is your target audience? If you are targeting a niche, it might make sense to choose a name for your business that fits in well with that niche. If you are targetting small to medium size law offices, then a name such as Rock On Designs may not be suitable. However, if your target market is people in the music industry, then Rock On Designs may be a perfect fit. If you plan on targetting a niche, you may want to consider a name that suits that niche. For example, Craig Burton's design company is called School Branding Matters. Can you guess who his target market is? 2) Descriptive or Abstract? Do you want a descriptive name, something with meaning like Reliable Design Services? Or do you want something more abstract like Peacock Creative Agency? 3) Real or Made Up Words? Do you want a business name that uses real words like Solid Core Creative? Or do you want to create a new word like Ryjo Design Services? Rember that word of mouth is a key source of new design clients. If you create new words, make sure they’re short, easy to remember and easy to pronounce. Be careful with the fad of dropping vowels from words. It may be cute and the "In thing," but it could also confuse your target market. How many times do you think Chris Do has to say, “That’s 'The Futur' without an “e” at the end.” I’m sure that can become tedious very fast. There are no right or wrong names for your business. Names are subjective, just like designs are. What one person likes another won’t. Make sure you choose a name that feels right for you and the design market you are targetting. Criteria for choosing a name. Here are some criteria you can use to determine a name's effectiveness. Create a grid with potential names listed on the left and these criteria listed along the top. Then assign a score of 1 to 5 under each criteria for each of the names. Once done, add up the scores for each name, and the one with the highest score is probably the best choice for your design business. Assign a score from 1 to 5 for each of the following criteria. Distinctiveness (How distinct is the name? Ex. Joe’s Design Studio probably ranks a 1 or 2, whereas Joe’s Emporium of Creativity ranks a 4 or 5) Emotional Impact (What emotional impression does it give clients? Joe's Design Studio doesn't enlist much of an emotional response, but Amazing Creations Design Studio does.) Clarity (Do people know what the business does just by hearing the name?) Pronounceable (Is the name hard for people to say?) Memorable (Is the name easy to remember?) Trademarkable (Can the name be trademarked?) Do Your Research Once you come up with a solid list of potential names for your design business, it’s time to do your research. The problem with discovering the perfect name for your business is, if the name is that good, chances are someone thought of it before you. Before you get too excited about a name, do some research to see if you can use the name. Start by Googling the name and see what comes up. Are there any other design businesses using it or a very similar name? Make sure you search broadly enough. There may not be another graphic or web designer around with the name you like. But what about interior designers, fashion designers, or even cake designers? If you are in the USA, try searching through the U.S. Patent and Trademark website. It’s an excellent place to see if anyone has already registered the name you like. Companies in different industries can sometimes have the same names providing there is no chance of mistaking one company for the other. For example, "Crowd Pleaser Creative Services" and "Crowd Pleaser Pool Installations."There is little chance a client will mix up these two companies. Just because another design company has the same name as you doesn’t necessarily mean you can’t use the name. It all depends on where they registered the name. A name registered in the USA doesn't prevent someone from registering the same name elsewhere, such as in Canada or Australia. Contact your local municipality's business resource center and get their advice on registering your business name. They’ll be glad to help. I highly suggest you get a lawyer involved when it comes time to register your business name. It’s good for you to do your research, but a lawyer who specializes in business law will have more resources available to make sure the job is done correctly. Hire a lawyer to vet your name before you spend money trying to register it. Simple names are not always the best names. Something else to avoid is using common words or popular "keywords" when naming your business. Earlier I used an example of a web design business called The Web Design Studio. In reality, The Web Design Studio is not a very good name for a business because it will be almost impossible to rank for it in search engines since it's a term used by many web design businesses. What it comes down to The name you give your design business is one of the most critical touch points for anyone encountering your business. You can update logos and branding reasonably quickly, but not so much with a name. However, your business name, although important, is only one facet of your business. A great name won’t guarantee success, just like a less than ideal name doesn’t ensure failure. It’s up to you to ensure that the business you are running creates a strong foundation for your business name to live up to. As long as the name you choose reflects your brand and values, you should be good. How hard was it for you to come up with your business name? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Pauline When you're brand new in business, should you price a little lower at first, or are you storing up trouble for later? To find out what I told Pauline, you’ll have to listen to the podcast.

How do you answer the question, "What do you do for a living?" Does this sound familiar? You meet someone for the first time, and they ask, "What do you do for a living?" and you reply that you’re a graphic designer or a web designer or a UX Designer or whatever form of designer you identify as. Then one of two things happen. The person you’re talking to replies with “that’s great” and then immediately changes the subject. Or, they show a mild interest and ask you to explain more. Perked up by the inquiry, you stumble through your repertoire that you design logos and websites and posters and brochures and t-shirts and tradeshow booths, etc. etc. etc. Pretty soon, the person you’re conversing with is smiling and nodding with a glassy-eyed expression that indicates they regret asking you for more details. That’s the problem with our industry. Most people have heard of designers, but unless they’ve dealt with one of us before, they have no idea what it is we do. And when they do find out, they quickly realize they don’t care. Saying you’re a graphic designer is not the same as saying you’re a firefighter, or an electrician, or a dentist, or an accountant. All these professions have a distinct image in people’s minds. Sure, there are many different types of accountants, but regardless of what branch of accounting someone works in, most people understand that an accountant spends their day working with numbers. That's the acknowledged impression of who an accountant is. But when it comes to designers. Most people don’t know what you do on a day to day basis, nor do they care. And the reason most people don't care is that most designers are not clarifying their brand message when it comes to presenting themselves. The proper way to respond when someone asks you, "What do you do for a living?" is not to talk about yourself; instead, you should be talking about your ideal client and how you solve problems for them. The idea for this topic came to me after reading an article on Medium titled Stop Calling Yourself A Freelancer, written by Andrew Holliday of Special Sauce Branding. If you’ve been following Resourceful Designer for a while, you’ll know that I don’t like the term freelancer, I find it demeans what we do as designers. The connotation behind the term freelancer is someone who is flighty and doesn’t take what they do seriously. I've never called myself a freelancer. I’m an entrepreneur, a business owner. And the business I chose is design. While reading Andrew's article, I found myself agreeing with his statements, especially on how people perceive freelancers as interchangeable commodities. Then one part of his article jumped out at me. A section titled “Clarify Your Message.” In his article, Andrew states that the easiest way to clarify your brand message, one that connects with your ideal client and doesn’t just sound like spewed blabber about yourself, is to write a brand script and memorize it. And it’s so easy to write a branding script. All you have to do is complete these four sentences. My client is... They struggle with... I help them by... The one thing that makes me different is... That’s all there is to it. By completing these four simple sentences, you’ll have a script that provides structure for your business, your brand, AND all your marketing for your design business. It identifies your ideal client, it defines their problem, it solidifies your solution, and it states why you are the perfect design partner for them. Now, maybe you’re thinking, “I'm not going to say all of that when someone asks me, "What do you do for a living?” and you’d be right not to. It’s overkill. This script is meant to clarify your brand message for YOU. When it comes to the “What do you do for a living?” question, you need to simplify your script to a single sentence. As Andrew put it, it’s your brand one-liner. Your brand one-liner is something you’ll be able to use on your website, your social media accounts, your marketing material, AND in every conversation you have where you talk about what you do. Especially when asked, “What do you do for a living?” Here's how you shorten your script down to a single one-line sentence. You take what you composed for your four-line script and break it down to this. I help _______________ to _______________. For example, I help small businesses to grow their customer base with a strong brand image. Or, if you want to be a bit more creative, I help small businesses to clobber their competition with comprehensive sales funnels that drive sales through the roof. Now those are conversation starters that are sure to peak interest, especially if the person you're talking to is a small business owner. Once you have your brand one-liner figured out and memorized, you won’t be stumbling over an answer the next time someone asks you, “What do you do for a living?” If you are interested, Andrew, who wrote the Medium article inspiring today's topic, has a worksheet to help you craft your brand script. What's your brand one-liner? Do you already have a brand one-liner, or are you now planning on writing one? Please share it in the comments for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Pauline How do you manage holidays/vacations, both in terms of responding to initial inquiries, and/or making progress on current projects? To find out what I told Pauline, you’ll have to listen to the podcast. Resource of the week BackBlaze Never Lose a File Again with the World's Easiest Cloud Backup. Backblaze gives you peace of mind knowing your files are backed up securely in the cloud. Just set it up and forget about it. Backblaze works in the background and automatically backs up new and modified files. With their Version History feature, Backblaze allows you to quickly revert to a previously saved version of files you have backed up. 30-days of Version History is available on all plans. For a small monthly fee, Version History can go back as far as 1-year or more. The Map Your Computer feature allows you to track your computer via an IP address or even the ISP it's using. Perfect in the event your computer is misplaced or stolen. Coordinate with the police and get your hardware back. Hard drive crashes are only one thing you need to worry about. Your files are also vulnerable to hardware theft and natural disasters such as floods, fires, earthquakes etc. With Backblaze, you can rest at ease, knowing your business files are safe no matter what happens. Backblaze works on Mac or PC and starts at just $55/year.

When pitching, do you position yourself as an Investment or an Expense? I've covered a similar topic to this in a past episode of the podcast. This time around, I don't want you to think like a designer. Instead, I want you to put on your entrepreneurial hat, and think like a business owner. As a business owner, what is your number one goal? If you answered anything other than growing your business, you need to rethink your priorities. Any business owner who’s first goal isn’t to grow their business, might as well throw in the towel and find a job working for someone else. Don’t get me wrong; according to Entrepreneur.com, there are plenty of reasons to start a business. To provide a needed service To help people The Freedom it gives you The pride of ownership Allows you to follow your passion Gives you more flexibility Lower taxes However, regardless of why someone starts a business, if their priority, once the business is running, isn’t growth, then failure is almost a sure thing. Because in the business world, standing still is the same as going backward. With that in mind, what is one fundamental way to grow any business? Let me give you a hint. To make money, you need to... SPEND MONEY. For any business to succeed, the owner has to spend money on the company’s behalf. And there are only two types of spending when it comes to business — spending as an investment or an expense. What’s the difference between spending as an investment or an expense? The difference is ROI, Return on Investment. When spending money on a business the owner needs to determine whether or not there is an expectation of return from that spending. With an investment there is. The same cannot be said of an expense. Have you ever heard the term ROE - return on expense? I haven’t. An article on the website Ratchet and Wrench states “you can recover an expense, but only by identifying it and reframing it as an investment” So with an expense, a return is not expected. However, there is a return expected with an investment. The very definition of an investment is “to allocate money in the expectation of some benefit in the future.” So once again, thinking like a business owner, what do you think will help you grow your business faster? Spending money on an expense or spending money on an investment? The obvious answer is as an investment. The tricky part is knowing how to identify which is which. Investment vs. Expense. How do you know when an expenditure is an investment or an expense? Is a building an expense or an investment? What about a vehicle? Office furniture? Decore? Association or Memberships fees? Training? It can sometimes be challenging to identify because many spendings could fall into either category. A business owner needs to be able to identify, which is which and try to minimize expenses while spending on investments to grow their business. Ok, you can take off that entrepreneurial hat and start thinking like a designer again. As a designer, whenever you pitch an idea to a client, be it a logo design, a new website, a car wrap, or a trade show booth. Are you consciously positioning yourself as a business expense or as a business investment? Are your clients wondering how much your services will cost them, or do they imagine how much your services will earn them? Do you see the importance of that distinction? As soon as you flip that switch, and get clients thinking about the ROI, the return on their investment with you, then the price you charge isn’t an issue anymore. When done right, the client will think you are not charging nearly enough and sign your contract before you come to your senses. How to position yourself as an investment. The way to position yourself as an investment is by showing your client the value you bring them. For a logo design project, you want to explain how the new logo will be memorable, increase client retention and familiarity with the brand and grow the customer base. More customers sound good to any business owner. Plus, a new logo can rank at the top of the market and possibly even surpass the competition’s brand imagery. How much is it worth to a business to be seen in higher standards than their competition? $1,000? $5,000, $10,000? There’s much more to successfully pitching a branding project, but you get the idea. Your part of the selling process is much easier when the client sees you as an investment. For a web design project, never agree to a web project simply because "the client needs a website." It's a given that every business needs a website, but there's much more to it. Why do they need a website? If a client's only reason for a new site is because everyone else has one, then what you are offering is an expense for the client. However, by positioning the website as a client acquisition tool that, once again grows its customer base, increases their sales rates, brings more awareness to their brand, etc., etc. Suddenly the cost of the website changes from an expense to an investment. So many designers struggle with pricing. They are afraid to let the client know how much a project will cost, for fear of losing the job. Don't be like them. Prepare your clients by showing them how hiring you is an investment and not an expense, and the cost often becomes a moot point. When taking the ROI of their investment into consideration, most clients will think you are not charging enough. When done correctly, you will discover just how easy it is to land design projects. How are you positioning yourself? Let me know by leaving a comment for this episode.

Do you claim all the business expenses you're entitled? [sc name="pod_ad"]Are you aware of all the things you can claim as business expenses when running a home-based design business? You've heard the saying, "You need to spend money to make money"? People quoting that often neglect to inform you that some of the money you spend running your design business, can be recuperated as business expenses. If you are running your own design business, you really should enlist the help of a professional when it comes to filing your taxes. If not, you could be losing out on entitled money. The cost of hiring an accountant or bookkeeper is a wise investment when it comes to doing business. With that said, I am not an accountant or bookkeeper. I'm going to share some often overlooked expenditures that may qualify as business expenses for you. Please verify with whoever prepares your business taxes if you are allowed to claim any of the following. People In the course of running your design business, you may need to hire external help. The money you pay these people may qualify as business expenses. Virtual Assistants Business Coaches Contractors (illustrators, programmers, developers, designers, etc.) Massage Therapists / Physio Therapists (after those long days sitting in your chair) Counseling Accountant / Bookkeeper Subscriptions As a designer, there are plenty of reoccurring expenses when it comes to your design business. You can claim many of them on your taxes. Design Software Wordpress Plugins Software Addons Membership / Club fees Magazine subscriptions Business Expenses You can claim the costs involved with running and promoting your design business as business expenses.  Advertising fees Delivery and Shipping Costs Legal, accounting and professional fees Tax prep Bank fees Processing fees Travel Expenses You can claim business-related travel expenses, whether it's to a conference or to see a client, on your taxes as business expenses Conferences costs (travel, hotel, ticket fees, meals) Networking event fees Travel Expenses (fuel, parking, rental, car wash, maintenance) Vehicle expenses, including interest on loan or lease payments. Home Office Expenses Office Decorations Work Clothes (must be branded to your business) Cleaning (house, yard) Office Supplies Personal Expenses Computer Glasses Cellular phone Computer Tablet Smart Watch Training / Courses Child Care These are only a few of the hundreds of things that may qualify as business expenses. In some cases, you won't be able to claim some of these items. It all depends on your situation, your business, and where you live. Check with your accountant. They'll know what you can and cannot claim. I go into more detail on each item on the podcast. Be sure to listen to the episode for the full story. What unusual item have you claimed as a business expense? Let me know by leaving a comment for this episode. Tip of the week Entrepreneur Mindset I heard someone quote Tony Robbins on a podcast recently. To paraphrase the quote, "Being an entrepreneur is 80% mindset and 20% mechanics." I couldn't agree more. Without the confidence and proper mindset, you will not succeed. And when you do have the appropriate confidence and mindset, the actual running part of your business should come easily. As Henry Ford put it, "If you think you can, or you think you can't, you are right." So when it comes to running your design business, make sure you have a "CAN" attitude. It will make things so much easier. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook, and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

There's wisdom in all of us. I chose the title "With Age, Comes Wisdom" for this episode not because I believe I’m very wise, but because it’s inevitable that as time passes, all the ups and downs, the successes and failures, the roadblocks and overcome hurdles all add up. And whether you realize it or not, each one of them helps in its own way to shape you into the wise person you are now. As I approach my 50th birthday, I can’t help but reminisce and ponder the choices I’ve made in my life, the paths I’ve followed, and of course the journey that’s still ahead of me. And I’ve come to appreciate better something I’m sure you've known for a long time. And that is, that with age comes wisdom. And what use is wisdom if you can’t share it with people? I’m not talking about being a know it all. Please, don’t be a know-it-all. I’m talking about using the knowledge you’ve gained over time, whether you’re 20, 50 or 80, to help the people you serve. Including your family, your friends, people in communities you frequent, and yes, your design clients as well. I've said it before on the podcast but let me repeat it. No matter what stage you’re at in your design career, to everyone out there who knows less than you, you’re a professional. Even if you’re fresh out of school and have never worked on a real client project, when it comes to designing, you are a professional compared to the majority of people out there. Hold on to that thought every time someone questions your prices or tries to negotiate a “special deal for exposure” with you. You are wiser than that, because of the time you’ve put in to get to where you are. Nobody can take that away from you, and nobody has the right to devalue what you’ve learned during that time. Have I ever told you that Resourceful Designer is the third name I chose for this podcast? I first came up with the idea of doing a graphic design podcast in 2014, shortly after I turned 45. I had just passed the threshold of the early 40s to late 40s. I know there’s the whole mid 40s thing but face it, once you hit the five mark, you’re on the downward side of that hill. As I realized I was in the latter part of my 40s, I started looking at my future. I began having thoughts in my head saying, “who’s going to want to hire a 45-year-old designer, let alone a 50, 55 or 60-year-old designer?” Especially with all the tremendous young design talent that is emerging these days. Not to mention the up and coming generation that's seeing business owners, managers, CEOs in their early 30s if not their 20s. Wouldn’t they want to partner with someone closer to their own age? Luckily I didn’t stay in that funk for too long. sIn fact, it didn’t take me that long to appreciate that at 45, I had accumulated a lot of useful knowledge and skills. Wisdom if you will, that could be very useful to that same younger generation of businesspeople. I had 15 years of experience working at a print shop, plus another nine years running a successful design business. At that time, I had already been podcasting about TV shows, so I knew what I was doing, so I decided to start a design-related podcast. I was going to call it The Aging Designer.I even designed the logo and website. I was going to use the podcast as a platform to talk to 40, 50, 60-year-old designers and remind them that we still have a lot to share with the younger generation. I recorded an introductory episode but never published it. I sat on that podcast idea for quite a few months, not doing anything with it because something didn’t feel right about the whole concept. I ended up sharing my frustrations with some trusted podcast friends, and they told me that the knowledge and wisdom I wanted to share, although useful to people my age and older, might better serve a broader audience. That’s when I switched gears from how to survive as an ageing designer, to how to grow and thrive as a home-based or freelance designer. So with renewed enthusiasm and a clearer path for the podcast, I renamed the show The Wise Designer (I never designed the logo). However, I soon started thinking that calling the podcast The Wise Designerpeople might think I was pretentious. So after some more contemplation, I settled on Resourceful Designer, and I’m glad I did. The word "resourceful" has helped me stay on track and navigate the direction of the show. The podcast allows me to share my experiences and knowledge, you can call it wisdom if you want, with designers like you. I'm talking to you, designer to designer. I don’t know how old you are. I don’t know at what stage of your design career you're at or what discipline of design you are pursuing. I don’t know where in the world you live, your background, your heritage. None of that matters in the context of Resourceful Designer. What does matter is that you’re a designer who cares enough about your current or potential business to listen to my podcast. That’s what counts. Since I launched Resourceful Designer, I’ve probably gained more value from doing it than you have from being a listener. It keeps me rejuvenated. It keeps me curious. It keeps me informed. And it makes me feel relevant. I’m turning 50 this week, and I’m ready to embrace it. I’m prepared for whatever lies ahead on my journey. Those doubts I felt turning 45 are way behind me. I have more today to offer as a designer than I have at any part of my career to date. And I hope you feel the same way, no matter what stage of life or your career you’re at right now. Embrace ageing. Appreciate the skills you’re accumulating, the knowledge you’re gaining, and package it all up in that ball we call wisdom. And use that wisdom to benefit those around you. Even if it’s just to explain to a client why making the logo bigger won’t help. What do you think? Let me know by leaving a comment for this episode. Resource of the week Resourceful Designer Community The Resourceful Designer Community is an active community of designers with a common goal, a goal of improving and growing their design business. The Community is for designers of any levels. Current members include designers just starting their business, members with agency experience, members with knowledge of web design and print design, all willing to share what they know. The Community interacts via a private and very active Slack group, with new conversations happening every day. There are also regular video meetings. These video chats are where the magic happens. By seeing each other’s faces and interacting directly with each other, members become closer and more invested in what each of their fellow members is doing with their business. If a member can’t make the live video chats, they can view the recording which is archived for members to watch at their convenience. If have your own design business or are thinking of starting one, regardless of your skills as a designer, and you are looking for a tight-knit group of designers to help you by being mentors, confidants, and friends, then you need to be part of the Resourceful Designer Community. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

When was the last time you updated a piece of software? Think about the last time you updated a piece of software. Whether it was an app on your phone, a website plugin or theme or an application on your computer. When you updated it, did you look at why it was being updated by reading the release or change notes? There are three main reasons why a piece of software requires an update. Bug Fixes Security improvements New Features and Functionality Do you know which of these reasons each update you perform is for, and why it was released? We've been taught to update without thinking about the reason. It’s become so easy these days to update software. Our phones have a convenient “Update All” button, so we don’t have to scroll and update each app individually. There are convenient services that allow you to manage and update multiple WordPress websites from a single dashboard. Even the software on your computer makes it easy. Most of the time, a popup will appear informing you of a new update and asking if you want to update the program right away or do it later. In some cases Later will happen in the background without you needing to be there. What added new features and functionality do those apps, plugins, and software you download offer? By not paying attention to why there's an update to a piece of software, are you being left behind? Are you missing out on functionality that may improve your processes and your abilities as a designer? I remember back in the day when physical floppy disks or CDs were required to update software. In those days, software companies would mail you promotional material showcasing all the great new features they were adding to their program hoping you would purchase it. I also remember reading magazine articles leading up to the new releases describing how each new feature would make my life easier. With today's subscription models, software companies don't need to sell us with the hype of new features, they already have our money. I remember reading about the upcoming version 3 of Adobe Photoshop with the introduction of great new features, including one called Layers. I just had to have it, no matter the cost. By the time I received and installed the latest versions, I knew every new feature available to me and whether or not it was something I would use. Nowadays, there isn’t as much fanfare with software releases as there used to be. We've been conditioned to automatically click when we see a little red dot without giving it much thought. Maybe it’s just me not being on top of things or following the right blogs or social media accounts, but I don’t think I’m the only one in the dark. Are you’re like this too? It makes me wonder what other features programs such as Adobe Illustrator and Photoshop have that I don't know about that could benefit me. Adobe regularly releases a major update for all their programs each October. Many Adobe users, myself included have absolutely no idea what new features Photoshop, Illustrator and all the other CC programs will have. There are probably articles highlighting what new features to expect. But unless you search for them, there's a good chance you'll update your software without giving it much thought. What will you be missing out? If you want to improve your productivity, increase your skills, and add to your toolbox, the next time you update an app, plugin, or software, read the changelogs or release notes. Learn why the update was released and what possible new features and functionality they offer. So let me ask you again, when you perform a software update, do know why? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from a member of the Resourceful Designer Community I have a website project that has stalled out and has been dormant for several months. My client is unable or unwilling to provide me what I need to complete the site. The copywriter I hired is demanding full payment for her services even though there’s still some outstanding copy to be written that’s dependent on what the client still needs to provide me. Should I be paying the copywriter her full fee even though not all the agreed upon copy was written? To find out what I told them, you’ll have to listen to the podcast. Resource of the week Careful Cents article on Lowering Invoicing Fees Do you use PayPal as part of your invoicing process? Are you aware of the fees you are paying to use the service? Would you like to lower those fees and keep more of your hard-earned money? Decrease PayPal Fees: 5 Ways To Lower Invoicing Feesis an article on Careful Cents that may be able to help you do just that. Sure, transfer and processing fees are the costs of doing business. But lowering those fees by even half a percent could save you thousands of dollars each year and put more money in your pocket. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook, and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you moving the needle and growing your design business? Let me ask you a question. What have you done today, this week, this month that will help propel your design business? How are you moving the needle towards future growth and sustainability? Isn't that a funny saying; "Moving the needle"? It means making a significant difference, having a measurable statistic that will change as a result of an action. So let me ask you again, how are you moving the needle for your graphic or web design business? What actions are you taking that will produce a measurable change in the statistics of your business? Statistics such as: Getting more clients. Increasing your revenue Streamlining your processes. What are you doing to move your business forward?   Businesses are like sharks. Just like a shark can't sit still or it will die, for a business to prosper, it needs to make advancements. it needs to look forward towards the future, It needs to evolve. Think of car companies such as Ford or Honda. They don't just develop a new car and let it be. No, every year they make advancements and evolve each one of their models. The 2020 Ford Edge or Honda Civic is better than the 2019 models which were better than the 2018 models. Subway, the biggest restaurant chain in the world, even larger than McDonalds, did not get to where they are by riding the status quo and always offering the same sandwiches.  No, all these companies grew, because they evolved with the times, they experimented, they introduced new options and features. These companies are continually moving the needle. Now I don't expect your design business to compare on the same levels as Subway, Ford or Honda. But if you're not consciously trying to improve your business, there's a good chance others who are will surpass you. Even if you are happy with the current state of your business, if you're lucky enough to be making a decent living and you have plenty of clients to keep you busy, that doesn't mean it will always be that way.  If it did, your town or city would have a family run general store instead of a Walmart or other big-box chain. No matter how great your design business may be right now, you can never forget that even the best clients can shut down, reduce their design budget or even find another designer. New technologies and software are always emerging, that makes our jobs easier, but they also make it easier for clients to do things on their own, requiring less and less of our services. And as time goes by, you'll need to adjust your income to accommodate your ever-changing lifestyle, not to mention inflation who's steady pace seems to be a sprint. It's great to be happy with the current state of your business, as long as you don't get complacent. Avoid getting into habits and routines that keep you in the status quo. If you do, you'll find that eventually you'll become out of the loop and be outdated. So how do you move the needle? Make sure you stay up to date with technology and trends.  Learn a new skill that makes you more valuable to your clients.  Find new avenues to promote your business. Become more involved with your existing client's business. Streamline your process and become more efficient. Build a team that can help you evolve and grow. Once again let me ask you. What are you doing to move the needle for your design business? Take one step today that'll help you in the long run. That's what moving the needle is all about.  Growing a business is a journey; you need to do it one step at a time. Even a baby step still counts. How do you plan on moving the needle for your design business? Let me know by leaving a comment for this episode. Tip of the week Professional Head Shots Clients always prefer dealing with a person over a faceless company. Having your photo visible on your website creates that sense of intimacy clients seek when hiring a designer. Seeing your face gives them comfort that they are dealing with a real person. Since you only get one chance to make a first impression, why not give it the best shot you can by having your photo taken by a professional photographer. Not only will a professional photographer capture the best you, but visitors to your website will see that you take your business seriously enough to invest in professional photos. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you have a YES attitude when it comes to accepting design projects? If you want to grow as a designer, you need to embrace a YES attitude when it comes to dealing with prospective design projects. I’m hearing more and more designers, both graphic and web, who turn down projects because the job doesn’t fit their skill set. It frustrates me when I hear this. It frustrates me because I’ve been there and I’ve done that. When my design business was still relatively new, I turned down several projects and several clients because I didn’t know how to do what they were asking. I turned down a $50K website project because I wasn’t comfortable enough with my knowledge of PHP and MySQL. I wasn’t sure I was capable of doing the job and was afraid to try. I’m not an illustrator, so when projects requiring illustration came my way, I would turn them down. It frustrates me now knowing how much work I turned away, and how many possible great clients I ended up not working with because I didn’t have the skills for the job, so I turned them down. I wish I knew then what I know now. Running a design business as a solopreneur, all by yourself doesn’t mean you have to do everything yourself. Yes, you should take every opportunity to learn and expand yourself as a designer, but in some cases, the best option is to team up with someone proficient in the skills you lack. Every independent designer requires a team. In episode 77 of the Resourceful Designer podcast, I talked about how being a self-employed designer requires a team effort, how every independent designer needs to have an arsenal of peers and associates with complimenting skill sets to fill in the gaps that they have.  That’s where embracing a yes attitude comes in. And it’s simple. When a client asks you if you can do something, say yes even if you don’t know how to do it. Saying yes to one of these projects can open incredible doors for you. If it’s doable, use the project to learn the skill you are lacking and add it to your repertoire. If it’s not something you can or want to learn, find someone who can do it for you. When I started embracing a yes attitude, it propelled my design business by leaps and bounds. I embraced a yes attitude and stopped turning down jobs on the pretense that I wasn’t sure I could do them. This doesn’t mean you should take on every single job presented to you. There are still plenty of valid reasons to turn down design projects. What I’m saying, is to embrace a yes attitude for projects that sound great but that you’re not sure how to do. Then figure out how to do them yourself, or figure out who can do them for you. Grow as a designer. Since embracing a yes attitude, I’ve had a client ask me if I could add their logo to a photo and make it look like a neon sign. I’ve had a client ask me if I could create a realistic-looking 3D type heading and make it look like it was on fire, with realistic flames. I’ve had a client ask me to create a title heading for their poster with the words made out of stacked ice cubes. I didn’t have the foggiest idea of how to do these things when I took on the jobs. But when they asked me I readily said yes, I could do that. And you know what? I figured out how. You don’t need to know how to do something beforehand to get it done. Learn along the way. Grow your design entourage. Since embracing a yes attitude I’ve had clients ask me for e-commerce websites, I’ve had clients ask me for illustrations, for video. In each case, I found someone who could do those things for me and delivered the job. Saying yes to a client doesn’t mean you have to do it yourself. It just means you can get the job done. Solve the problem. Remember, as a designer; you’re a problem solver. It’s your job to provide a solution to what your clients want or need. Solution, that’s the keyword. A solution indicates that the answer is unknown and you must discover it. This challenge applies to every design project. So the same way the answer is unknown, the skills and knowledge required to complete a project may be unknown at the start as well. Part of finding that solution may be trying to figure out how you’re going to get something done that you don’t know how to do. Say yes, and then find the solution. When you say yes to one of these design projects, you end up adding to your skill set, your repertoire, possibly to your portfolio, and of course, to your reputation. Clients will appreciate you. I know some designers feel like this is being deceitful to their clients. However, a client doesn’t care if it was you or someone you oversaw that completed the work as long as they are happy with the outcome. Think of it this way, whenever someone is having surgery, they want to know who the doctor operating is. But surgeons never operate alone. They have a team assisting them and doing things the doctor can’t or shouldn’t be doing themselves. The same goes for your design business; you’re the “design surgeon”; the client is hiring you. They don’t need to know who your team is because they’re putting their trust in you. As long as you deliver, they’ll be happy, and they’ll keep coming back. All because you embraced a yes attitude. What was the last project you took on that you didn' have the skill set for? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Christie I have a question. Many times when I’m asked to do a new project, there are elements of the project that I don’t know how to do. One guy needs a video along with his marketing, another needs illustration, etc. My experience is designing websites, brochures, email, mailers and I don’t feel I’m very good with logos. I also don’t know video, have a great camera or know how to do the backend of a website. All of these things would have been done for me at companies I’ve worked at before, and my freelance projects have been so random that I’m continually learning new skills. It’s nice, but sometimes I don’t know what to do in those scenarios since I don’t know a lot of other freelancers. Can you recommend some resources or best practice? I’m just starting out. To find out what I told Christie you’ll have to listen to the podcast. Resource of the week Your Local Library Your local library can be an excellent opportunity for you and your design business. We often forget all the great resources libraries offer. Libraries are great for learning, getting inspiration, self-improvement, hosting presentations, and so much more. Enquire with your local library to see what services they offer that you could incorporate into your life. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Finding clients at niche conferences I had planned a different topic for this week, but after attending Podcast Movement last week, I want to share my experiences hoping they can help with your design business. Here’s a little background. I’ve attended five out of the six years Podcast Movement has been around. The first year I couldn't attend, but I did purchase a virtual ticket so technically I've been part of all of them. The first one I went to was in Fort Worth, Texas, in 2015. That was before I launched Resourceful Designer. At that time I was a TV Show Fan podcaster, in fact, I still am. If you’re a fan of the science fiction television shows Killjoys or The Expanse you can check out my fan podcasts on my network at Solo Talk Media. In 2016 I attended Podcast Movement as both a TV Show fan podcaster and as host of Resourceful Designer. But my attendee badge still listed me as Mark Des Cotes from Solo Talk Media. I changed that In 2017 and 2018. When I attended those conferences, I made sure Resourceful Designer was front and center since it was my main podcast.  Attending the conferences as the host of Resourceful Designer started to get my name out there as a designer. After all, I was doing a podcast related to the design industry, so I must be a designer, right?  What started happening was whenever the topic of podcast artwork or websites came up, my name got passed around. It would be in the context of, “you need artwork, or you need a website? Mark is a designers, maybe he could help you.” Sure, my name was shared, but so was every other designer out there. A change of strategy. This year I did something different. In February 2019, I launched Podcast Branding; a company focused on providing professional design services to podcasters. I’ve talked about niches in episodes 54 and episode 93 of the Resourceful Designer podcast. Not to mention my interview with Craig Burton in episode 174 where we talked about his work in the School Branding niche. I decided to take my advice and started a company that focused on the podcast niche. Podcast Branding was born. Attending the conference. At a podcast conference, the icebreaker question whenever you meet someone new is, “do you have a podcast?” After all, the majority of attendees either have a podcast or are thinking of starting one. So at Podcast Movement, when someone asked me, “do you have a podcast?” I answered, “Yes, but I’m here promoting my company Podcast Branding,” and the rest of the conversation focused on their branding needs and the services I offer. Before I knew it, my name was being passed around to anyone interested in podcast artwork or websites. People were tapping me on the shoulder, saying, “so-and-so said I should talk to you.” In some cases, I didn't even know who the "so-and-so" who referred me was.  These conversations usually ended with them asking me for my business card so they could reach out to me after the conference. Throughout the four day conference, I quickly gained recognition, not as Mark, the graphic designer who can possibly help you. But as Mark, the guy who specializes in artwork and websites for podcasters. I was the "podcast designer." It just goes to show you that being available to a niche and actively focusing on a niche are two different things. For years, I was available to podcasters for their design needs. It wasn’t until I decided to focus and target podcasters that things took off. And for the record, I landed several new clients at the conference, and even more emails with “Hi Mark, I met you at Podcast Movement." are starting to come in. I put my money where my mouth is and took my advice. I attended a conference where my target market was. I promoted a business that focuses on that target market, and my name is now slowly spreading amongst that market as THE person to talk to when it comes to their branding needs. It could work for you. If you target a particular niche, even as a side gig, the best thing you can do is go where your target market is. After all, what better place to network, than a large gathering of your ideal target market? Find a conference in your niche market and try to attend. Before you know it, your name may become known as THE designer for that niche. Clients know the added value of working with a designer who specializes in their industry and are willing to invest more in hiring them. Have you ever attended a conference to pick up clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Juliane I'm curious if you have any resources on how to charge sales tax for prints? To find out what I told Juliane you’ll have to listen to the podcast. Tip of the week Dealing with stubborn or difficult clients. Sometimes, it’s easier to make a client happy by doing what they ask, even if it goes against your better design judgement. It's not worth arguing with them and possibly pushing them away just to make your point. The client is always right, even when you secretly know how wrong they are. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you promoting your design business through social media? [sc name="pod_ad"]Many designers don't know how to use social media to attract design clients. They post their work hoping to attract business, but all they get is a following of fellow designers. Does this sound familiar? I'm by no means an expert on social media. That's why I invited Andéa Jones of OnlineDrea to join me and help clear the confusion of attracting clients via social media. Andréa is a social media strategist who helps businesses build their online presence through targeted social media and content marketing solutions. Andréa is also the founder of the Savvy Social School, where she shares her proven strategies for succeeding on social media. Savvy Social School helps businesses to stop wasting time on social media and finally get more attention, leads, and sales from their online community. Through the strategies she teaches, you learn to build a following of people who will hire you for your design services. As a Resourceful Designer listener, save $20 off the monthly membership fee. Here are some of the topics you'll hear us discuss in this episode. Building your social media presence. Social media platforms should you use. The Power of LinkedIn. Narrow down or diversify your social media presence. How much time to devote to social media. Attracting and converting followers into clients. Best times to post to social media. What content works best for social media. What language to use in your posts. Using #hashtags. Turning a sigle case study into multiple social media posts. Are paid social media ads worth it. And so much more. Here are the tools Andréa recommends for managing social media. Social Report Later Cyfe Asana Are you successfully using social media to grow your design business? Let me know by leaving a comment for this episode. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you competing with discount designers? Let me start by saying that I've never lost a client to discount designers. I've had clients question my higher prices, but in the end, they ended up hiring me. I know that many designers have difficulty justifying their costs to their clients so I thought I would share what I do when a client asks "Why should I hire you when I can get that designed cheaper elsewhere?"  This is a follow up to last week's episode - Stop Competing On Prices. In it, I explained why lowering your design prices to compete with discount designers is not a sustainable way to run a design business. If you haven't listened to that episode, I suggest you do before continuing with this one.  I don’t have a ready-made checklist or prepared response for when a client questions my prices compared to discount designers. Instead, I follow these guidelines. Encourage the client to inquire about discount design sources. I never tell a client with my true feelings about these discount design services. Doing so would seem petty and expected. After all, of course, I want their business, so why wouldn’t I badmouth the “competition?” Instead, I encourage my clients to look into whatever service they mentioned. Even if it’s another local designer. Here’s something I might say: “I think you would be better off with me because I’m going to take the time to get to know you and your business before designing anything for you. By getting to know your business and its pain points, I’ll be able to direct my creative energy to find the perfect design solutions for your problems. I understand if you need to consider your budget and decide to look into (insert cheap designer source here), however, if you do decide to hire them instead of me, I want to make sure you get what you truly need.” This response shows the client that I have their best interest in mind even if it means losing them as a client. Coach the client on what to look for. If I were to send a client off without any instructions, I would probably lose them on price alone. After all, why pay multiple times the price for what you believe is the same service. However, by coaching the client on what to look for and what to look out for, I help them make a more informed decision. Here’s a conversation I might have with them: As you’re looking into (discount designers platform) for your design project, here are some things you’ll want to know before deciding who to hire. 1) Are they using clip art? According to most licenses, clip art is not allowed to be used in logos. Not all, but many of the discount designers on these platforms use clip art to speed up their process and keep their costs down. You can run into legal problems if the designer you choose uses clip art. Don’t take their word that they don’t. Once you see the initial proof of your job, it’s your responsibility to check it against the various clip art catalogues to ensure you can legally use the design. 2) Is it copyrighted material? Clip art isn’t the only thing you need to watch out for. Make sure that whatever they design for you is not stolen from someone else, or that there isn’t something almost identical out there that could again, lead to legal troubles. Some of the designers on these platforms have been known to steal other people’s designs and pass them off as their own. 3) What files are they providing? Make sure you are getting the proper files and resolutions for everything you need now, and for everything you may need in the future. Some discount designers only supply you a screen resolution JPG file. You’ll want to ensure you choose someone who will also provide you with hi-res and/or vector files. 4) Are they willing to talk to you? For a designer to do a good job, they need to know their client. Try to have a conversation with the designer you want to hire so they can fully understand you and your business. You’ll know a good designer because they’ll want to get to know you a bit before designing anything for you. Anyone who doesn’t want to talk with you first, doesn’t care about you or your business, all they care about is pumping out a design as fast as possible, because the quicker they can do it, the more money they make and the quicker they can forget about you and move on to the next client. 5) Do they charge for extras?. Be careful of prices and add ons. A lot of discount designers advertise inexpensive designs and then charge you extra for things that professional designers include at no additional charge — items such as vector files or higher resolution files needed for print. In the end, you may end up paying multiple times what you thought it was going to cost. Make sure you find out all the prices upfront and ensure you are getting everything you need. If you keep these things in mind when you’re choosing your designer, you shouldn’t have a problem. I’m here if you have any questions. Good luck. By providing this list of things to look out for, I'm helping the client make a better decision and ensuring they are not losing out. It shows that I have their best interest in mind. Results As I said at the start, I’ve had several clients question my prices and bring up Fiverr or 99 Designs. And yet I’ve never lost a client to those or any other discount design platform. The trick is to be helpful and even encourage them to have a look.  If you take a defensive position and start bad mouthing discount designers, the client won’t take you seriously. They’ll think you’re only saying those things because you want their business. Which they are correct in their thinking, regardless of how truthful you are about those discount graphic design services. You do want their business, after all. But by being helpful, and encouraging them, they see that you have their best interest at heart, and that is a HUGE influencer in their decision-making process. A known relationship, even an unstarted potential one, is way stronger than an unknown faceless person at the other end of a text chain to who knows where. In all my years, I’ve only had one client follow through and try to get something done on 99 designs. A couple of months later, he hired me after his failed experiment. For everyone else, they quickly dismissed the idea and hired me. Maybe I scared them with all the things to look out for, or perhaps they just appreciated the way I handled myself. Regardless, they all became my clients in the end. So that’s how I usually handle the question of “why should I hire you when I can get this done cheaper over there?” How do you handle it with clients challenge your prices vs. discount designers? Let me know by leaving a comment for this episode. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan, you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients.

Lowering your prices can hurt your design business. I was talking to a fellow designer recently who is concerned about competing on prices. He asked me what I do if a client says they can pay less for a logo at Fiverr, Upwork, 99 Designs, or any other discount design platforms. This isn't the first time I've heard this concern from a designer. You may have experienced this exact thing with your clients questioning your prices compared to discount design sources. The fact of the matter is, competing on prices is a no-win scenario. There’s no way that you can compete with the prices these places offer. Ok, maybe that’s not true. Sure you could lower your price to their level, but what would it accomplish? You would be selling your services for a pittance, and cementing yourself in a rut that would be difficult to escape. Competing on prices is not a sustainable way to run, let alone grow, your design business. I’m going to make this a two-part series. Next week I’m going to explain how I respond to clients who say, “I can get it cheaper elsewhere.” For now, I want to explain why competing on prices is a harmful and unsustainable way to run your business. It all comes down to this. If you offer rock bottom prices, you will never be taken seriously as a designer, let alone a business owner. If you try to match the pricing found on places like Fiverr or Upwork or 99 Designs, You’ll end up developing an unfavourable reputation that will be extremely difficult to overcome. You'll have a tough time trying to raise your prices in the future, which you will need to do if you plan on making a decent living at this design life. Are you familiar with the concept of a “dollar store”? There’s probably at least one, if not many around where you live. The premise of a dollar store is that just about everything they sell costs between one to three dollars. They're known as cheap discount stores. Dollar stores have a reputation for selling cheap merchandise. Not just in price, but in quality as well. After all, just how good can a $2 butcher’s knife or a $1 mini speaker be? And These stores are ok with that reputation. They make no claims that they are anything but what they are. Dollar stores don’t make their money by selling quality products; they make it by selling quantities of products. They make their money one dollar at a time. Could you imagine if all of a sudden a dollar store decided to sell a crystal wine decanter for $50? Their customers would question the validity of that product. There must be something wrong with the decanter, or it must be sub-par in some way. Nobody would take them seriously, let alone believe the decanter is worth $50. It’s a dollar store, after all. And their reputation for selling cheap merchandise for low prices would hurt them. That’s what happens to your design business when you try to compete by lowering your prices. Nobody will take you seriously as a designer, especially if you later decide to raise your rates. So how do you deal with discount designers taking clients away from you? The answer is easy; stop competing with them. In fact, and this may sound weird to you, but if you feel discount designers are your direct competition, the best solution is to raise your prices. Wait; what? How can raising prices help in this situation? I’m glad you asked. I talked about this in an early episode of Resourceful Designer. In it, I explained how Raising your prices can lead to getting better graphic design work and more committed clients. Recently I was listening to Tom Ross’s Honest Entrepreneur podcast, episode 87, to be specific. Tom is the founder of Design Cuts. He was on episode 155 of Resourceful Designer where we talked about supplementing your income by selling design products.  Tom mentioned an excellent point in episode 87 of his show. The biggest issue with pricing low is that the lower your price, the more designers you’re competing with. Tom permitted me to use this image, depicting his idea.   Looking at this hypothetical chart, would you want to be competing against 10 million designers for a client that will pay you $10? Or would you prefer to compete against 50,000 designers for a client that will pay you $1,000? Because there are so many designers charging lower prices, a client has more leverage over you. If they’re not happy with what you’re offering, they can very easily find a different designer for the job at the same or even lower price. And since the cost is so little, the client doesn't care where they get it from, as long as they get it. However, clients with a $1k or $10k budget have much fewer designers from whom to choose. So when they find one they like, they tend to stick with them. As you can see, offering low prices not only diminishes your income, but it drastically increases the number of designers you’re competing with. Why would you want to be in that situation? By ignoring all the discount designers and raising your prices, you diminish your competition, increase your income, and you earn the respect of those clients who hire you. Paraphrasing what Tom said on his podcast, “Increasing your prices goes way beyond just earning more money; it makes everything else about running and growing your design business easier.” Now you know why you shouldn’t be competing on prices, and why, if you find yourself doing so, the answer is to raise your design prices. Unfortunately, your clients don’t always understand these same reasons. Next week, I’m going to share how I handle it when clients bring up the option of discount designers. And I’ll give you a little tease. You may be surprised by what I tell them. Have you ever raised your prices and discovered you had less competition and better clients. Let me know by leaving a comment for this episode. Resource of the week Resourceful Designer Community The Resourceful Designer Community is an active community of designers with a common goal, a goal of improving and growing their design business. The Community is for designers of any levels. Current members include designers just starting their business, members with agency experience, members with knowledge of web design and print design, all willing to share what they know. The Community interacts via a private and very active Slack group, with new conversations happening every day. There are also regular video meetings. These video chats are where the magic happens. By seeing each other’s faces and interacting directly with each other, members become closer and more invested in what each of their fellow members is doing with their business. If a member can’t make the live video chats, they can view the recording which is archived for members to watch at their convenience. If have your own design business or are thinking of starting one, regardless of your skills as a designer, and you are looking for a tight-knit group of designers to help you by being mentors, confidants and friends, then you need to be part of the Resourceful Designer Community.

Turning down design work. The idea may seem foreign to you. Especially if you’re relatively new to running your design business. If you’re at a stage in your freelance career where you’re trying to establish yourself, you’re trying to get your name out there; you’re trying to make ends meat and pay your bills, then you might not be ready for this concept. Turning down design work may not be in your best interest right now. However, if you plan on growing your design business to be more than a commodity, more than selling your time for money, then there will come a time when you will need to stop and think, “Is this a design project I want to take on?” You see, the goal for most home-based designers is to become successful enough to be in high demand. The type of demand where you are booking new clients and new design projects weeks, possibly months in the future. The kind of demand where a client is willing to wait several weeks for you instead of finding a designer that can start on their project sooner. When I was hand-coding websites, there were times when I was booking two to three months ahead. I don’t see that as much these days since WordPress makes it much quicker to design a website, but demand is still there. And when there’s demand, it means there’s an abundance of work coming in. And when there’s an abundance of work coming in, you can afford to be choosy in the type of projects you take on, and which projects you turn down. But how do you choose? I’m going to give you three criteria. Each criteria is made up of a few simple yes or no questions. Asking yourself these questions can help you decide “is this a design project I want to take on?” Criteria # 1 Yes or no? Does this project sound fun or interesting? Will it be challenging? Will it push me? Will it make me learn new skills? Is the project to design an event poster for a new upcoming festival, or is it to format a company’s 80-page code of conduct manual? One of these two projects sounds fun and challenging and can push you to learn new skills. The other, not so much. You need to decide if the project is a YES or a NO. Criteria # 2 Yes or no? Will this project get me a foot in the door? Will it lead to other work? Will it lead to more interesting work? Will it connect me with people I want to connect with? What will the future hold for you by taking on this project? If it’s an entry to bigger and better things, then it’s a definite YES. Otherwise, it’s a NO. Criteria # 3 Yes or no? Is this project profitable? Will I make money on it? Will it bring me recognition or reward? Is it worth my time? Note: Being profitable and making money are not always the same thing. Profitable can mean the project is advantageous, or helpful to you in some way besides monetary income. If you’re trying to break into a particular niche, maybe adding a niche related project to your portfolio is worth more to you right now than the money you’ll make on the project. Adding up the answers. Ask yourself these criteria questions before every new design project. If you answered YES to all three criteria, then the design project sounds like a dream job and you should accept it. If you answered YES to two of the three criteria, then you should highly consider taking on the project. It sounds like an ideal job for you. If you answered YES to only one of the three criteria, you should be leary of the project. Chances are, it’s not a project worth taking on. And of course, if you answered NO to all three criteria, take a hard pass on the project, it’s not for you. Go with your gut. These three criteria to accept or decline design work are just guidelines. Always follow your gut when it comes to working with clients and on new projects. If you’re hesitating about a job, even one that passes two or even three of the criteria, then the best course of action is to turn it down politely. Never take on a project you don’t feel right about. Are you in a position where you can afford to decline design work? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Julie. Should I use different branding for my photography business or I should include it as part of my design business? To find out what I told Julie, you’ll have to listen to the podcast. Resource of the week WordCamp.tv If you can attend a WordCamp in your area, I highly suggest you do so. However, if attending WordCamp is not feasible for you, fear not, the sessions and presentations from all WordCamps are available for viewing, free of charge at wordcamp.tv. If you are a WordPress designer or developer, attending WordCamp should be a regular part of your schedule. WordCamp is a place for WordPress enthusiasts and novices to gather and share their knowledge. Sessions and presentations accommodate all levels of WordPress skills, so everyone benefits from attending. 

Have you ever considered designing in a particular niche? Have you heard the term "The Riches Are In The Niches"? It shouldn't come as a surprise that the more focused you are on a particular sector, the more familiar with it you become. And the more familiar with it you become, the more you are perceived as the expert in that particular sector. Graphic and web design is no different. Designers who focus on a particular sector become knows as experts and command more respect and earn more money from clients in that sector. I've talked about niches before on the podcast. In episode 54; Should You Find A Graphic Design Niche, I explained what a niche is and the benefits of choosing one, as well as not having to limit yourself when you choose a niche. In episode 93; Targetting A Design Niche, I teach you how to go about finding and marketing to your particular niche. In today's episode of the Resourceful Designer podcast, I'm talking to Craig Burton, owner of School Branding Matters, a New Zealand based branding agency that specialises in helping schools craft compelling visual brands. Craig found his niche and has spent the past ten years building his company and inspiring journeys in school branding. In this episode you'll hear us discuss: How Craig stumbled upon his niche. Hint, he didn't look for his niche, his niche found him. The early days of developing his niche What worked and what didn't in the process Working within his niche before defining it as his niche. What came first, his niche or his business focusing on the niche. How Craig learns about and creates unique brands for similar and yet very different institutions in his niche. Conflicting branding ideas for different schools. How Craig attracts clients ten years into his business. Repeat clients, branding is more than a logo; it's a journey. The Pros and Cons of working in a specific niche. How working in a niche requires a passion for that sector. Competing with non-niching designers Working with non-niche clients. How Craig has changed as a designer over the past ten years. What's your experience with working in a design niche? Do you work in a design niche? Let me know what your experiences are by leaving a comment for this episode. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you thought of your contingency plans? [sc name="smartpress" ]So you're running a graphic design business. You're plugging away day after day, week after week, engaging with clients and designing amazing things for them. Life is great, and you’re living the dream. But what if the unexpected happened? Are you prepared? What would you do in the event of a national disaster that destroys your home? What would you do if all of a sudden, without any warning, you lose all your office equipment? What would you do if something happened to a loved one and you had to drop everything for who knows how long to be by their side? What if you were hit by a car on the way home from the grocery store and end up in the hospital for several weeks. What would you do? Any of these events could happen and prevent your business from functioning. That’s where a contingency plan comes into play. What is a Contingency Plan? The easiest way to define a contingency plan is to refer to it as a “plan B” for your business in the event of a setback. A contingency plan creates a clear path, a course of action to get your business through a hardship. All of the scenarios I described above are pretty harsh, but a contingency plan doesn’t have to be. It just needs a bit of time and foresight to prepare. Here are some steps to help you with yours. Identify triggers that could affect your design business. Imagine different scenarios that could affect your business. I’ve shared a few with you already, but there could be many more. Each situation will require it’s own contingency plan. What will you do if you lose your office or all your equipment? What will you do if a loved one requires you and you can’t work? What will you do if you are incapacitated and cannot work? What will you do if a trusted contractor suddenly disappears? What will you do if your electricity goes out or the internet goes down? What will you do if, for one reason or another, your business has a setback? You need to identify these triggers before you can figure out a plan to cope with them. Discuss this with family and friends; they may think of something you haven’t. Create a contingency plan for each trigger. Once you identify the various triggers that could impact your design business, the next step is to figure out what actions you will need to take to get over the hurdles. No one’s contingency plans are identical, but there are a few things you should consider including in yours. Your plan to notify clients of your situation. Your plan to deal with approaching deadlines you can no longer meet. Your plan to reach out to fellow designers if you need someone to take over a project for you. Your plan to acquire new equipment for your office if it needs replacing. Set a timeline to help you carry out your plans. What steps will you need to take in the hours, days and possibly weeks after your contingency plan is triggered? Who to involve. If you have business partners, they should be involved in the creation of your contingency plan since your absence affects them. Make sure they have all the information they need to handle your side of the business until you are back. In the event of an emergency, you should have someone you can trust to contact your clients on your behalf and inform them of the situation. The last thing you want to be doing during an emergency is talking to clients. Protecting yourself before anything happens. There's already enough to worry about with whatever scenario you’re dealing with, and the last thing you need is more hardship that could affect your business. Protect yourself as best you can by setting the following in place beforehand. Protect yourself in your contract. You should have a clause in your contract that states any natural disasters, acts of god or family emergency that affects your ability to fulfil your end of the agreement automatically negates the contract. You can also offer a full refund to the client should you need to enforce this clause. Insurance to cover your office equipment. You probably have home/tenant insurance to protect your dwelling but does it adequately protect your business assets if you are running a home-based design business? Most home insurance companies will reimburse you for the value of your loss, not the amount it will cost to replace that loss. The money you will receive from the loss of a five-year-old computer will not be enough for you to purchase new equipment. Talk to your insurance company and see if you can include a rider on your policy that will reimburse you the current replacement costs of your losses. Emergency Line of credit. A line of credit can help you purchase new equipment or replace lost income due to an unforeseen business shutdown. A line of credit will allow you to pay your bills and make any needed purchases while you are waiting for insurance money to arrive. Off-Site Backup. In the event of a natural disaster or theft, and off-site backup is crucial for maintaining your client and personal files. Services such as Dropbox, Google Drive, and Backblaze are essential for all home-based design businesses. Safety deposit box. A Safety deposit box is useful for storing backup drives and essential documents about your business. And you can claim it as a tax write-off. Create your contingency plans Creating contingency plans for something you hope never happens is not fun, but if you take the time to plan for the worst, it could mean the difference between your business failing or your business surviving in the aftermaths of whatever unforeseeable event you face. Think about the various events that could affect your design business and come up with your contingency plans to get through them. Do you have contingency plans for your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Kristy Before I went off on my own, I used to work as an in-house designer at a local print shop. I got along very well with everyone except one person who would continually go out of his way to cause huge problems for both myself and others. After I left, there was apparently a huge fight between him and the boss and he ended up walking out. Now, he is asking if I still do design work and if can design business cards for him. I need a polite way to tell him that I absolutely do not want to work with him in any capacity that will hopefully end the conversation without further discussion. Thanks in advance! To find out what I told Kristy you’ll have to listen to the podcast. Resource of the week Amazon Prime Day If you are searching for equipment for your design business, Amazon Prive Day offers the perfect opportunity to acquire what you need at a discounted rate. Here's a list of just a few of the items you may be interested in. [easyazon_link keywords="computer monitors" locale="US" tag="resourcefuldesigner-20"]Computer Monitors[/easyazon_link] [easyazon_link keywords="USB 3 Hubs" locale="US" tag="resourcefuldesigner-20"]USB 3 Hubs[/easyazon_link] [easyazon_link keywords="phone charging cables" locale="US" tag="resourcefuldesigner-20"]phone charging cables[/easyazon_link] [easyazon_link keywords="Printer ink" locale="US" tag="resourcefuldesigner-20"]Printer ink[/easyazon_link] Note: Resourceful Designer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon products. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you ever feel like a fraud? In a previous episode of the Resourceful Designer podcast, I talked about Superhero Syndrome. It's when someone takes on more responsibilities than they need or should take on. Sometimes doing things they are not qualified to do instead of doing the logical thing and finding someone qualified for the task. Today I’m talking about the opposite of Superhero Syndrome. And that’s Impostor Syndrome. What is Impostor Syndrome? Impostor Syndrome is a collection of feelings of inadequacy that persist even in the face of information that indicates that the opposite is true. It is experienced internally as chronic self-doubt and feelings of intellectual fraudulence. In layman's terms, Impostor Syndrome is the belief that you're an impostor and not qualified to do the things that are asked of you, even though you are qualified. Several years ago, I talked about impostor syndrome on an episode Stuff I Learned Yesterday, another podcast that I shared hosting duties. That was the first time I had heard about Impostor Syndrome, and I had to do a lot of research before recording that episode. Since then, the term, and unfortunately the suffering, has become more popular. Before choosing this topic for today’s episode, I decided to do a bit more research into the subject. After reading several articles and blogs on the topic of Impostor Syndrome, I've come to one conclusion. Impostor Syndrome is B.S. Not the syndrome, that's real, and I believe that many people, especially designers, suffer from it, including myself. I release a new podcast episode every week. I do this to help you with your design business. But there are plenty of times when I think to myself. “who am I to be advising the people who listen? Why should anyone care what I have to say? I’m no superstar designer. I don’t have hundreds of thousands of followers like Chris Do does.” That’s Impostor Syndrome. And even though I know what it is, the feeling is still there. We all suffer from it at some point. As designers, we’re expected to create things from nothing using only our imagination and creativity. Businesses stake their growth on the ideas we dream up for them. That’s a daunting task. What if we’re not up to it? That’s what I'm calling B.S. on, that view that people suffering from Impostor Syndrome have about themselves. Am I the most qualified person to talk about the 170 plus topics I’ve shared with you on the Resourceful Designer podcast? No, of course not. There are plenty of designers more qualified than me. But that doesn’t mean I’m not qualified in my own way. I have over 30 years of design experience, 14 of which I’ve spent running my own design business. Everything I’ve learned over that time and everything I’m still learning, that’s what I’m sharing with you, and there’s nobody better suited to share my experiences than me. I’m the designer, and the person I am today because of the time I invested in myself. When I start feeling Impostor Syndrome, I remind myself that you’re there listening to me. You’ve decided to press play on my podcast. You’ve determined listening to me is worth your time. And that gets me through it. But what about you? Do you ever feel like you’re a fraud? An impostor? If you do, then I'm telling you to stop. If you are at the point in your design career where you are working with or thinking of working with clients, trust me, you earned that right. Chances are, if you weren’t ready yet to work with clients, you wouldn’t be trying to. It's a common belief amongst impostor syndrome sufferers that they only got to where they are by pure luck, or by somehow deceiving others into thinking they're more skilled and competent than they believe themselves to be. No matter the evidence of their competence, those with Impostor Syndrome remain convinced that they are frauds and don't deserve the success they have. Again, it's all B.S. I don't want to sound mean or come off as impassive. What I'm trying to say is, unless you're trying to pass yourself off as a designer but never designed anything before, then you’re not an impostor. An impostor would be someone offering to create a website, but they've never done one before, or someone charging to design a logo without any knowledge of what a logo is. Chances are you got to where you are in your design career because you deserve to be there, wherever “there” is. I believe a lot of designers should have more confidence in their abilities than they do. It’s that the self-doubt that gets to them. You've earned that degree that says you’re a designer. When you were in school, you did the same projects and took the same tests as those around you. Sure some of your classmates may have done better than you, but that doesn't mean you didn't earn your passing grade. If you didn’t go to school for design, then chances are you’ve spent time honing your skills and learning the necessary programs and techniques to be a designer. Don’t think for one second that just because you didn’t attend design school that you are not a designer. The same goes for your career if you’re working somewhere as a designer. You were hired for your design position because you were the best candidate. Nobody hires a designer out of pity. They hire a designer because they see the desired traits, skills and qualifications they need. Keep pushing yourself. As long as you continue to learn and push yourself, you can never call yourself a fraud. Are there people better qualified than you? I can almost guarantee there are, but that doesn't mean you are not qualified yourself. Not every player on a team can be the star player, but everyone one of them made the team on their own merits. So stop looking at other people’s successes and keep working on developing your best self. Impostor Syndrome is not a mental disorder, nor is it a personality trait. It's only a reaction to certain stimuli and events, and you can overcome it. Henry Ford once said, "Whether you think you can or whether you think you can't, you're right." You know the term “fake it until you make it”?. That term applies to every designer who ever lived. Even the best designers in the world keep learning and improving themselves because they know they can be better. They keep learning because, in their mind, they’re not as good as they want to be. I know that’s why I keep learning. Because I’m not the designer I want to be. I don’t think I ever will be, and that’s OK. It keeps me going. You need to get out there, do your best, keep learning, and you’ll be ok. What can you do if you suffer from Impostor Syndrome? If you think you suffer from Impostor Syndrome here's something you can try. A conventional therapy I found in several articles says that keeping a journal of your accomplishments can help you associate them with reality. By keeping track of those accomplishments, you'll alleviate your sense of inadequacy. Keep all those “Great Job!” and “This design is amazing!” emails and comments you receive. They make great testimonials for your website and promotional material, but they also act as a reminder that you’re good at what you do. They let you know that people appreciate what you do and that you're not a fraud. Another thing you could try when you’re feeling insecure is to find people with whom you can talk. Best of all, other designers who know what you’re going through. The Resourceful Designer Community is a great place to share your thoughts and build confidence in yourself. You’re not alone. In my research, for today's episode, I came across a lot of famous people that suffer from Impostor Syndrome. Actress and Comedienne Tina Fey often feels people will realise she's not that funny. Michelle Pfeifer is constantly afraid that people will find out she's not very talented. Kate Winslett wakes up some mornings thinking "I can't do this. I'm a fraud." Even Tom Hanks suffers from Impostor Syndrome, in an interview he said ‘I still feel sometimes that I’d like to be as good as so-and-so actor,’ he continued. ‘I see some other actors’ work, and I think I’ll never get there. I wish I could.’” Even someone as talented as Tom Hanks who is recognised as one of the top actors in Hollywood sometimes thinks he's not good enough. And yet he has the awards to prove otherwise. You may not be as famous as those people, but that doesn't mean you don't deserve to be where you are. If you feel this way about yourself, if you think you may suffer from Impostor Syndrome, let me tell you this. You've played a significant role in your success. It wasn't those around you, so stop comparing yourself to them. Nobody belongs where you are more than you do. You've earned your position. You are not a fraud. You didn't get to where you are by luck. Your accomplishments are yours and yours alone. Once you realise this, there's no telling what you can achieve. So don't hold back. If you do, you're only robbing the world of the value you can bring. Do you suffer from Impostor Syndrome? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tracy How do you separate life and work? To find out what I told Tracy you’ll have to listen to the podcast. Resource of the week The Logo Package Express The Logo Package Express is an Adobe Illustrator extension that allows you to create, export and sort hundreds of logo files in under 5 minutes. What would typically take an hour or more to do can now be accomplished in minutes. Think of all that time you can put to better use. Do you want to see it in action? Here's a demo video I recorded using The Logo Package Express.

What's holding you back? [sc name="pod_ad"]September 30 will mark four years that I've been releasing episodes of the Resourceful Designer podcast. During the time I’ve received hundreds of emails from people thanking me for what I do. They tell me how much I’ve helped them, inspired them and motivated them. There's no way for me to express how this makes me feel, knowing that me, a designer, working out of my home office in small-town Ontario, Canada is having such an impact on designers from around the globe. It’s truly humbling, and I cherish every message I receive. But over time, I’ve noticed a common theme with many of the messages. Web and graphic designers write to me saying that after listening to Resourceful Designer for so long, they've finally started their own design business. I'm happy for them, but I can’t help wonder what was holding these people back from starting sooner? Why did it take them so long of listening to the podcast, in some cases years, before starting their business journey? Does this describe your situation? Have you started your design business yet? I understand those people who tell me they’ve lost their job for one reason or another and have decided with my inspiration to start their own graphic or web design business instead of looking for new employment. But what about those who tell me they’ve finally built up the courage to begin working with clients as a side gig while still employed somewhere? These people have a steady income at their current job, so the fear of not being able to support themselves isn’t a factor. What was holding them back? What hesitation was stopping them from trying it sooner? If you’re in a similar situation, where you haven't started your business yet, why haven’t you? Don't get me wrong; I’m not encouraging you to quit your current job. I don’t need that responsibility. Yes, some people have told me that I’ve given them the courage to do just that, quit their job and start their own design business. That’s a huge leap, and a lot of things need to be in place before someone does that. However, in most cases, quitting your day job is not required if you want to start a side gig. Let me ask again. If you are listening to this podcast because of your dream of running your own design business, but you haven’t started one yet, why not? Is it fear? Is it imposter syndrome? What factor is preventing you from moving forward? Whatever is holding you back, maybe I can help give you one more little nudge. The 80/20 rule. Have you heard of the 80/20 rule? It states that 20% of your effort will produce 80% of your desired results. For example, 20% of a sports team’s players will contribute 80% of the goals they score. 20% of an investment portfolio will produce 80% of the profit. 20% of a retail store's client base will purchase 80% of its products. 20% of your design clients will result in 80% of your income. Let's get your design business started Let's use the 80/20 rule to make it easier for you to finally start your design business. Write down ten things you need to do to start your business. Of those ten things, I want you to select only two of them. Choose the two that will create the most positive impact toward helping you reach that goal. Following the 80/20 rule, Those two things, the two most important ones from your list of 10, should bring you 80% of the results you need and bring you closer to having your own design business. Even if those two things are not enough, they will put you further along the path than you are now. Small steps, taken regularly, will lead to progress. It’s just like finishing a marathon is accomplished by putting one foot in front of the other. It’s called progress. Every step you take towards entrepreneurship will get you closer to that goal. Break down everything you need to do into small manageable tasks, and you’ll find it easier to get things done. Maybe this might mean finding your first client. That may be all it takes to get you started. Remember, you can be a freelancer before you become an entrepreneur. The pieces will follow. Some people think they need to have everything in place before they can start a design business. I Can’t start yet; I don’t have a business name. I Can’t start yet; I don’t have a website. I Can’t start yet; I don’t have business cards. I Can’t start yet; I haven’t registered my business. I Can’t start yet; I haven’t figured out invoicing. I Can’t start yet; I don’t have a contract. Etc., etc., etc. Sure, these are all things you will eventually need, but they are not things you need to start your business journey. All that’s required for you to get started are your skills as a designer and the willingness to find your first client. The rest can follow. I want you to remember; you define your business; your business doesn’t define you. Meaning, you can get started now, and let the business grow and evolve around you over time. If the reason you have not started on the journey of working for yourself is that you are waiting for all the puzzle pieces to fall into place, I want you to know that it will never happen. Ask any business owner, and they'll tell you, There will always be learning and improving, and innovating and growing. In other words, there will always be more puzzle pieces to add to the picture. When should you start? So when is the perfect time to start your own web design business or graphic design business? Even if it’s not an officially registered business yet? Why not today? You already have the knowledge and skills after all. That knowledge and those skills are all a client cares about when it comes to hiring a designer. Clients don't care about your business name, or if you have a fancy invoice. All a client wants is a designer that can produce a design solution for them. There’s no reason you can’t do that right now — the rest of it, all the business stuff, that can come later. If your goal is to start your own design business, either it full-time or part-time, what’s holding you back? You can’t accomplish anything without starting. What makes you hesitate before taking business leaps? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from John Have you ever been in this situation: There’s a perfect client you really want to work with. Someone you see over and over again at social gatherings and such and you keep pitching them your services in the hopes they’ll eventually bite? Then one day they contact you with a project and you’re super excited and feel like you’ve landed a million dollar client? You Start working on their project and everything is going really well. Then, a few days into the project you start to lose that fire you had. The fire that made you crave working with this client. You start slacking off, you don't reply to their emails as fast as you should, your mind starts drifting to other projects because you’re not excited anymore about the client or their project. You still provide them with great work but the passion isn’t in it anymore. Do you ever have episodes like this and what do you do in such a case? To find out what I told John you’ll have to listen to the podcast. Tip of the week Upgrade your 32-bit applications (Mac Users) Mac Users: All 32-bit applications on your computer will cease to function when you update to OS Catalina Update. If you've noticed this warning messages when opening an application “Application Name” is not optimized for your Mac and needs to be updated. It's your computer warning you that it won't support that application in future updates. To see which applications on your computer need to be updated, select About This Mac > System Report > Software > Applications. The right-hand column will show if an application is 64 bit or not with a simple Yes or No. If you click on the title at the top, it will sort the list with all the Yes and No together making it easier to view. Look through all the applications marked NO and determine if it’s something you still need. If not, you can delete it. It won’t work after the next OS update anyway. If it’s something you do want to keep, find out if there’s an update available and update it. Make sure all the applications you do use are 64 bit before updating to OS Catalina. Otherwise, you won’t be able to use them anymore.

Don't waste time when you're not busy. Wouldn’t it be nice to have so much design work that you don’t have time during your work day for anything else? Come to think of it; I don’t know if I’d like that. I enjoy a bit of downtime now and then, and I’m sure you do too. Downtime, when your brain isn’t working at one hundred per cent concentrating on some important task or churning away pumping out those creative juices. You need time to give your brain a rest. It’s that old proverb “all work and no play makes Jack a dull boy”. Downtime is good. But downtime doesn’t have to be wasted time. Downtime can be put to good use and become productive time, benefiting your business while still giving your mind a break. The next time you feel that pull from the rabbit hole that is YouTube or Facebook, I want you to think of productive things you could be doing instead. To help you, I’m going to share ten productive things you can do when you’re not busy. Let me first state; If you are not busy because you don’t have any projects to work on, then you should ignore this list and concentrate your time on client acquisition. Your first concern as a business owner is to find work that pays the bills. If you can’t pay the bills, then you won’t have a business for long. What I’m talking about here are those non-busy times between projects. Those times when you complete something 30 minutes before lunch and don’t want to start a new project on an empty stomach. Or Friday afternoons when you know you should be working, but it’s the end of the week, and the design spirit isn't in you. Instead of wasting those moments doing something mundane and useless, try doing something productive with that time such as: 1) Organise your bookmarks. If you’re like me, you bookmark a lot of websites that at the moment, seem important, but over time, become redundant. And again, like me, you probably rarely take the time to clean our or organise those bookmarks. Downtime is the perfect time to look over your bookmarks and clean them up. 2) Clean out your email. Those times when you are not busy are the perfect times to look through your email inbox and delete unnecessary messages. You know the ones, the emails you put aside to look at later that you know you'll never read. Or funny jokes from friends that you'll never pass on. If your email client allows them, use smart mailboxes to sift through your email and delete anything that is no longer needed. This downtime is also the perfect opportunity to review your email subscriptions and determine which ones are worth keeping and which ones you should unsubscribe. 3) Watch a tutorial. I’m sure there are things you would like to know but never find the time to learn. If you’re going to immerse yourself in YouTube, why not make it a learning experience? Find tutorials and training videos that will benefit your business. If you're a proponent of Just In Time Learning look for interesting video tutorials and put them aside for viewing in the future. 4) Read business articles and books. Running your own design business means you are not only a designer but a business owner. And being a business owner is not something they teach in school. Use your spare time to brush up on your business skills. Thirty minutes is plenty of time to read an article or a chapter in a book. You’ll be expanding your knowledge and benefiting your business. 5) Organise your office. I don’t know any business owner that doesn’t have something in their office that needs organising. Most likely it’s that “catch-all” place. In my case, it’s the second drawer on my desk. It’s the place I put things when I don’t know where to put them. It’s my catch-all drawer. If you have a drawer or a place like that in your office, why not use your 15-30 minutes of downtime to sift through it and start organising its contents. 6) Research potential new clients. If you don’t feel like doing something physical such as organising a drawer, why not spend some time researching potential new clients? I’m not talking about client outreach, although if you have the time, then why not do some. I’m talking about research into who could be the right person to reach out to when you have more time. Try a local search for new businesses and start a list of people you may want to contact when you do start your outreach. 7) Organise your computer files. Is your computer is a mess? My desktop alone is covered with over a hundred files and folders, and my Downloads folder currently contains 1931 files. Both are in desperate need of some cleanup. If you are in a similar situation, why not take the time while you are not busy and organise your fonts, client projects, downloads, applications, stock images, etc. Downtime is the perfect time to do some computer file management. 8) Update your portfolio and website. If you’re trying to attract new clients, you need to make sure your touch points are in order. A crucial touch point is your website, particularly your portfolio. Take some time to review it and see if it needs updating. While you're at it, look over the rest of your website to see if any other pages need updating. Check out this past podcast episode on creating the perfect About Page. 9) Update your software. Isn’t it annoying when you’re in the middle of a project, and all of a sudden your software starts updating? Why not take the time between projects to check if any of your software has updates available. 10) Update your social media profiles. Most people set up their social media profiles when they first open their account and then never look at them again. Does that sound like you? Take a few minutes to look at your profiles on Facebook, Twitter, Instagram, Pinterest, LinkedIn, or whatever social networks you frequent. Make sure all your information, including your profile photo, is current and creates the best impression of you. Bonus Tip: Reboot your computer. Computers are finicky instruments, and as such, can develop glitches and problems over time. What’s the tried and true #1 remedy for any problem with an electronic device? You got it, Turn it off and on again. Reboot your computer, your external hard drives, your internet router, even your tablet and phone. You have the time after all, so why not refresh your devices and give them a clean slate for the next time you use them. Use your downtime productively If you use your downtime, the time you’re not busy to do productive tasks instead of wasting your time watching movie trailers or cat videos on YouTube, you’ll be benefiting yourself and your business. Plus you’ll get a little boost of endorphins that will make you feel good about how you are spending your time, even if your not spending that time making money doing design work. What productive things do you do when you're not busy? Let me know by leaving a comment for this episode. Resource of the week Resourceful Designer Community The Resourceful Designer Community is an active community of designers with a common goal, a goal of improving and growing their design business. The community is for designers of any levels. Current members include designers just starting their business, members with agency experience, members with knowledge of web design and print design, all willing to share what they know. The Community interacts via a private and very active Slack group, with new conversations happening every day. There are also regular video meetings. These video chats are where the magic happens. By seeing each other’s faces and interacting directly with each other, members become closer and more invested in what each of their fellow members is doing with their business. If a member can’t make the live video chats, they can view the recording which is archived for members to watch at their convenience. If have your own design business or are thinking of starting one, regardless of your skills as a designer, and you are looking for a tight-knit group of designers to help you by being mentors, confidants and friends, then you need to be part of the Resourceful Designer Community.

How do you charge for design work? [sc name="pod_ad"]Do you offer fixed prices to your clients or is hourly billing your pricing strategy of choice? I'm not interested in how you come up with your rate or your price. What I’m asking is, do you or don't you know how much a design job will cost before beginning the project? Today I want to share my opinion on why you should stop billing by the hour and start offering fixed prices instead. Changing my pricing strategy. When I started my design business in 2005, I prided myself on the fact that I didn’t offer fixed pricing. Everything I designed was billed by the hour for the exact amount of time it took me to complete the project. It was my most prominent marketing feature. I landed plenty of clients because unlike other designers who were charging “outrageous” fixed prices for the work they did, I only charged for the actual time I spent on a project. For years I traded my time for money. And it worked. In no time at all, I grew my business to dozens of recurring clients. I thought I had made it big. Now, however, when I look back, I realise I was doing a disservice to both myself and the design industry because I was treating myself like a commodity. But you can understand my thinking, can't you? Most service industries bill by the hour after all. And lots of business people, the people who hire freelancers think in those terms as well. It’s familiar to them. They pay their employees by the hour so why shouldn’t it be the same with you? It took me a few years before I realised that creative people like you and I, we aren’t selling our time. No, we’re selling our talent, our skills, our experience and of course, we’re selling the final creative product that we’re providing to our clients. We're not selling the processes involved in creating those designs. For a business person used to paying people by the hour, it may seem logical that the faster you can produce your designs, the less it should cost them. However, it’s false to think that designers should be paid based on how long a project takes to complete. Instead, you should be paid for how much the final design you deliver is worth. It has nothing to do with how much time you spend on it. I’ve spent days working on a logo concept before getting it right, and other times, I’ve designed the perfect logo in less than an hour. Why should I be paid less just because inspiration hit at the start? I shouldn’t, and neither should you. Hourly billing causes opposing interests. Charging by the hour for your design services creates a designer/client relationship with opposing interests. If you are billing by the hour, it’s in your best interest to take your time. Sure, you need to take the necessary time to complete the project to the best of your abilities, but you still know that the longer you take, the more money you’ll make. The client, on the other hand, has conflicting interests. The client wants the best work you can deliver, but at the same time, they want you to complete it as fast as possible, so it doesn't cost them as much. Why fixed prices are better. Charging a fixed price for your services alleviates this burden of opposing interests because the final price is set at the start and agreed upon by both parties. The client is no longer worried about how much extra it will cost them with every revision. By agreeing on a price beforehand, it puts both of your interest in perfect alignment. You know how much you are money you are making, and the client knows how much it costs them. Time, the conflicting notion with hourly billing, is no longer part of the equation, and you and your client can work unencumbered by conflicting interests. With fixed prices, the faster you come up with and execute your idea, the better. You end up getting paid more for your time, and the client receives their design more quickly, at the agreed upon price. You’re both happy. Should you end up taking longer than expected, you get paid less for your time, but you still know how much you are making. And the client is ok with the extra time since it doesn't cost them any more. The trick with fixed pricing is determining a price that is acceptable to the client and yet still covers you should a project take longer than expected. Removing conflicting interests strengthens relationships. When I stopped charging my clients by the hour and switched to charging fixed prices, I felt the relationships I had with my clients deepen because there was no more give and take from both sides wondering what the final cost of a design project would be. Justifying your fixed prices When offering fixed prices, you are sure to be asked questions such as "why are you charging $800 for a logo when services are offering $20 logos?" Here's what you can tell your clients to justify your prices. When you design something, you are creating from a marketing perspective. In other words, you are developing a marketing tool for your client, a tool that will represent them for years to come and help them grow and generate income. Those offering inexpensive design services are only providing pretty images with no thought or research behind them. That’s it. Those people don’t care about the client beyond wanting to make something cute for them, collect their money and move on to the next client and project. Marketing tools created by professional designers, especially those around branding, involve a well-developed strategy and therefore cost more. To create the right piece for a client, you need to take the time to get to know that client, what they represent, how they operate, and how they think. This discovery process is the real value behind the design process and is not something offered by cheap design suppliers. Cheap design suppliers don’t take that time because they don’t care about the client; they only care about pumping out designs as fast as they can. If your client questions your prices, ask them what they think their business is worth? Their company's representation starts with its branding and continues with every marketing piece and design they put forward. If they feel that representation is only worth $20, so be it, you are not the designer for them. However, a professional, well thought out design that is a good representation of the company and everything it encompasses should be worth more than that. Do you charge by the hour or do you offer fixed prices? Let me know by leaving a comment for this episode. Resource of the week Adobe Color Adobe Color is an excellent resource for choosing colour pallets for your design project. You can create your perfect palette by selecting a base colour and apply their various colour rules. Once you have your pallet, you can convert it to Pantone swatches and then download it for use in your desktop applications. To check it out visit https://color.adobe.com  

Do you use Cold Emails to attract clients? Equivalent to Cold Calling, Cold Emailing is when you send unsolicited email to someone without prior contact. A Cold email is a very effective way to reach out to potential new clients. So effective in fact that it’s been in use since the first businesses were around. OK, maybe not cold emailing, but cold calling has been. Even before phones were invented business people would knock on strangers doors trying to sell their wares. It was their version of cold calling. It’s a practice that has worked for generations and can work for your design business as well. Sending cold emails is not the same thing as sending spam emails. A cold email is a one-to-one personalized message sent to a specific individual. Its purpose is to start a business conversation with that one person rather than to promote your services to the masses as spam emails do. Email, a force to be reckoned with. Did you know that email, in the form that we know it today has been around since the mid-70s? In terms of technology, that’s archaic. And yet, even in today’s world of social media platforms, direct messaging, video chats and the likes, email still reigns. Facebook, the world’s largest social media platform boasts over 2.2 billion users worldwide. But there are over 3.8 billion email users, that’s almost double the number of Facebook users. Over 500 million tweets are sent every day, but that’s just a drop in the bucket compared to the 281 billion emails sent each day. Face it, business is built on email. If you want to get ahead in your design business, knowing how to write effective and compelling emails is something you shouldn’t ignore. Especially when sending out cold emails. If you cannot capture someone’s attention with your first email contact, what chances do you have of starting a working relationship with them? 10 tips that will help your cold emails convert. 1) Self-Awareness The problem with the written word is everybody interprets it differently. Your meaning could be misconstrued and not come across the way you intended. Think of this simple sentence “I can’t wait”. Does it mean you’re looking forward to something or does it mean time’s up and you can't wait any longer? In order for your words to come off the way you want them to, you need to be self-aware of what you are writing. Meaning you need to imagine yourself in the recipient’s shoes and try to understand how they will receive your message. Make sure what you write is straight forward and only has one meaning or interpretation. 2) Length Be efficient. The less you write, the more chances of your message being read. I’m subscribed to several email lists. I read almost every short message I receive but rarely do I read any of the ones that are several pages long. And that’s from people I’ve asked to send me stuff. Imagine how people will react to a message from a complete stranger? A 2018 study done by Hubspot said that only one in three messages longer than 2500 words receive a reply. Their study concludes that between 50 and 125 words, the length of a small paragraph is the ideal length when sending unsolicited emails. People are busy, some receive dozens if not hundreds of emails every day. Increase your chances of being read by keeping your message brief. 3) Be Clear Short messages are not good enough if the message isn’t clear. Skip the niceties and get directly to your point. Messages that come across as boasting or too academic in writing makes it difficult to understand and can hurt your odds of getting a reply. The company behind the Gmail add-on Boomerang found that emails written at a third-grade reading level are 36% more likely to receive a reply than those written at a college reading level. Don’t try to sound smarter than you normally do. Excessive formality, complex sentences and long-windedness won’t impress anyone. 4) Be specific Be very specific in why you are emailing this person and what you are expecting from them. Don’t list every design service you offer. Instead, mention the one service you think this client is in most need of. Let them know how you can help them with that service and let them know how to get in touch with you should they want your help with that service. Once you get the conversation started you can mention your other services, but in this cold outreach, you should stick to one specific topic. 5) As a question. According to the Hubspot research I mentioned earlier, emails that ask one to three questions are 50% more likely to receive a reply than emails without questions. A question is your call-to-action. It informs the recipient that you are expecting a response from them and will increase your chances of receiving one. 6) User soft language. Cold emails are sent to people that don’t already know you. You don’t want their first impression of you to be harsh. Don’t overstep your bounds or come off as too forward. Avoid this by using friendly, more suggestive language. Instead of saying something like “Call me to discuss this more”, say something softer like “If you’d like to discuss this more, call me.” It’s friendlier and more inviting to a reply. 7) Use short sentences. This is a secret that copywriters use. The longer the piece of text is that they are writing, the shorter the paragraphs they use. Shorter paragraphs create more white space, making them easier to read. As a designer, you know the importance of white space. Use short sentences in your cold emails 8) Read your email before sending it. We’re all busy, and sometimes it’s easy to simply write an email and send it off without a second thought. But that’s a mistake. You should never do this when composing a cold email or any email for that matter. Take the extra time to read over your email. Better yet, read it out loud. Doing this will help you catch typos, weird language, excessive verbiage and anything else that may hurt your credibility if you sent an unpolished message. 9) Add the email address last. One of the worst feelings is accidentally pressing send on an unfinished email. It makes you look like an amateur and very unprofessional. Especially if this is the first time you are reaching out to someone. Avoid this feeling by doing everything in steps 1 through 8 BEFORE adding the recipient’s email address to the message. 10) Follow up, and follow up again. If you don’t hear back from someone you sent a cold email to, don’t give up, follow up. These people live busy lives and can’t answer every email they receive from strangers. However, if you follow up they may take notice and take action. Statistics show that 80%of inquiries require multiple follow-ups before an action is taken. And yet, 44% of people give up after the first follow-up. This is where you can succeed where other designers have failed. Follow the 2:1:1 rule for your cold emails. Wait two days after your initial email to follow up. If you don’t hear back, follow up again after one week. If you still don't receive a reply follow up again after one month. This strategy will allow you to get through to people who might have been having a bad day and ignored your initial email, or those who may have been away at a conference or on vacation. If you are offering something the recipient needs they will be happy you followed up. Rules when it comes to unsolicited cold emails Depending on where you live and where the recipient of your cold emails live you may fall under certain legislation and laws restricting how you proceed. Regulations such as: GDPR General Data Protection Regulation) CCPA (California Consumer Privacy Act) CAN-SPAM Act Canada’s Anti-Spam Legislation (CASL) Australian Spam Act New Zealand - Unsolicited Electronic Messages Act For the most part, as long as you are targeting one individual, you are not collecting, storing or selling any of their data, and you abide by their request to not contact them anymore, you should be safe. Cold emails are a communication tool that can greatly increase your client base and revenue and they’re much easier to implement than cold calling over the phone or in person. If you apply these strategies you should see your return on cold emails drastically increase. Do you use cold emails as part of your marketing campaign? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Will Have you ever looked into becoming Adobe Certified? Other than personal education, I am wondering whether clients ever consider this when choosing a designer. To find out what I told Will you’ll have to listen to the podcast. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you worry about your eyesight? Do you worry about your eyesight? As a designer, there’s pretty much no escaping being in front of a screen. If you’re like me, between the computer, phone and TV, you probably spend more time each day with your eyes staring at a screen than you do sleeping. Face it, we’re slaves to our tech displays. Did you know that this constant exposure to one screen after another throughout the day can cause strain, and even damage to your eyes? The issue is ultraviolet blue UV light emitted by all these devices. Although researchers are at odds on whether screen use can cause permanent damage or not, they do agree that prolonged exposure to blue UV light does affect your eyes. Dr Ritesh Patel, an optometrist with the Ontario Association of Optometrists here in Canada, describes the problem. Our eyes are sensitive to a narrow band of light frequencies called the "visual light spectrum”. In that spectrum, blue light has the shortest wavelength causing it to emit the most energy. Traditionally, ultraviolet blue UV light comes from sunlight. It’s why you’ve been told all your life to protect your eyes with UV protecting sunglasses. However, unless you’re an MTV rapper trying to look cool, or you’re playing in the World Series of Poker, chances are you don’t wear sunglasses indoors. That’s a problem because all these screens we stare into each day also emit blue UV light. That’s not taking to account the LED lighting in our homes and offices which also put out blue light. Blue light is known to suppress the sleep hormone melatonin, causing an artificial feeling of wakefulness and disrupting sleep patterns, which can add to eye strain and affect your life in general. But it goes beyond just the blue light. Some screens today have built-in features to alter the light spectrum and reduce the amount of blue light they project, but they can’t eliminate it altogether, and it doesn’t change the fact that you are staring at a screen. How screens affect your eyes. A Canadian study reports that one-quarter of Canadians spend over 2 hours per day staring at their phones. Staring at a screen for hours at a time puts a heavy strain on your eyes, so it’s probably not a big surprise that doing so can put your eye health in jeopardy. Researchers are linking exposure to blue light to macular degeneration, one of the leading causes of blindness. This research is referencing the blue light from the sun. These same researchers are not confirming a connection between screen time and blindness, but it’s a scary thought nonetheless that the same outside light they’re worried about is also being emitted by that device in your hand. According to a study done by Weill Cornell Medical College in New York: 93% of American adults spend two or more hours per day in front of a screen. 61% spend five or more hours in front of a screen. 30% spend more than nine hours in front of a screen. Chances are, as a designer you fall in that 30% bracket spending more than nine hours per day in front of a screen. Does that concern you? It should. Other studies say between 50%-90% of people who work all day in front of a computer screen experience symptoms of what doctors call Computer Vision Syndrome (CVS). CVS is not one specific condition, but rather a term used to classify a multitude of problems caused by prolonged computer use. Things like: Blurred Vision Double Vision Dry, Red Eyes Eye Irritation Headaches Neck or Back Pain People with existing vision issues are even more at risk to Computer Vision Syndrome. Eye strain isn’t only annoying, it can lead to health issues. Not to mention that when your eyes start bothering you your performance drops, you slow down, you become less creative. Not good for a designer. Smartphones are just as bad as computer screens. A study out of the United States predicts that 2 out of every 3 Americans will experience eye strain caused by excessive use of their phone. I'm sure the same applies in most countries around the world. Eye strain is a growing concern. Did you know that until the 1960s, the majority of the world’s population was farsighted? But since the 60s the table has shifted and now there are more nearsighted people in the world than people with farsighted vision. The 60s is when the television gained in popularity as a form of daily family entertainment. When I was in grade school back in the 70s, there were maybe two or three kids in my entire school who wore glasses. Nowadays, it’s hard to find a single classroom without at least one child with vision problems. Just look around you and you’ll see evidence everywhere of how people’s eyes are getting worse. As a graphic designer or web designer, someone who relies on your vision to make a living, you should be taking precautions to protect yourself. What can you do to protect your eyes? Fortunately, there are steps you can take to drastically reduce the risk of eye problems in the future. 20-20-20 Rule The first thing you should do is start giving your eyes regular breaks. Have you ever heard of the 20-20-20 rule? Every 20 minutes you look away from your screen and spend 20 seconds looking at something that is 20 feet or more away. This will alleviate strain on your eyes. Blue UV Light Glasses Something else you can try is blue UV light filtering glasses. These special glasses are coated with a blue UV light filter to help protect your eyes. This coating is available on prescription glasses but there are also a wide variety of non-prescription glasses available to protect your eyes from blue UV light. Humidifier Installing a humidifier in or near your office will help keep your eyes moist. Working all day long in dry air is really bad for your eyes. A humidifier can help eliminate that dryness. Artificial Tears Eye drops can help moisturize your eyes. If you do use eye drops, avoid the ones that “get the red out”, they work great for a quick fix, but did you know that your eyes become even redder when you stop using them? Regarding your screens: Screen brightness Turn down the brightness on your phone and tablet. Most people have their brightness set much higher than necessary. Reducing the brightness will make it easier on your eyes. Plus, it has the added benefit of conserving your battery life. Increase Text Size If you find yourself squinting to read your phone or computer, try making the default font size larger. Press Command/Control and “+” to increase the font size in any web browser making websites easier to read. Screen position Position your computer screen at arm's length or more away to avoid excessive eye strain, and place your screen so that your eyes are at the top edge of the screen looking at a downward gaze towards the monitor. This will lower your eyelids slightly and help protect your eyes. Blink The average person blinks 15-20 times per minute, but when looking at a computer screen that number drops by up to half. It may sound crazy, but consciously blinking will help keep your eyes moist. Take care of your eyes You are a designer. You chose this profession because you love the creativity and challenge it brings you each and every day. Don’t let Computer Vision Syndrome affect your ability to do your job to your fullest. Take precautions to protect your eyes and you'll enjoy a long career. Do you wear protective glasses when working at your computer? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Adam I’d like to ask for some advice in regards to a dilemma I've found myself in recently. I have a client I acquired when I bought out the client portfolio of another web designer who decided to close up shop. This client’s site is ugly and uses poor design technique. I met with the client a few weeks ago to discuss designing a new website for them. This meeting was not predicated on the client's recognition of any problem with their site, but rather because I informed them of the issues with their site. They understood the gravity of the problem and agreed to consider a new website for their next budget year. Then, we talked about their logo... Oh boy, this logo is atrocious, and I'm quite certain that it was actually designed in Word or Powerpoint. I quickly learned that there is some personal stake in this design by the organization's Director, and that she actually dictated this design to the designer, who obliged her design. This logo is not only ugly, but it doesn't really represent the business. The Director gave me her explanation of what the logo means, but admitted that her target audience likely did not understand its meaning. My suggestion of a re-design was quickly met with a loud and clear "off limits." I've been sitting on this proposal for a few weeks because I'm simply not comfortable with designing a new website that incorporates that hideous logo. At least not in its current state. I'm trying to set myself apart from my competition as a premium web design, hosting and management service. I'm afraid that to use this logo on my website design does not reflect well on my business. Am I wrong to feel that way? I'm tempted to tell the client that I can't design a website for them if they want to continue to use that logo, but I'm not sure that's really reasonable. It feels like holding them for ransom just to get more design work. I'm considering offering the client to at least clean up the current logo design so that it doesn't look quite so bad. I've even considered offering to do this at half my normal rate because it seems silly to kick an existing client to the curb and give up a several thousand dollar website design over a few hundred dollars work to their logo. How would you handle this set of circumstances? Thank you for taking the time to consider my question; any advice would be greatly appreciated. To find out what I told Adam you’ll have to listen to the podcast. Resource of the week Elementor Elementor is a WordPress Page Builder that works seamlessly with almost any theme and plugin. Similar to the Divi Page Builder, it allows you to drag and drop elements making it extremely easy to build and customize beautiful responsive websites. With over 80 design elements, and more being added on a regular basis, Elementor offers a complete set of dedicated tools that help you generate more traffic, leads and conversions. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

The Goodbye Packet Last week I told you about Client Offboarding, the process of finalising a design project and preparing a client for working together again in the future. Offboarding is a way of informing a client that you’ve completed the work they’ve paid you for, and any additional work from this point forward will be considered a new project, incurring further fees. In this last part of the Client Onboarding series, I’m talking about the Goodbye Packet, a way to collect and package up all the offboarding information in a convenient package to hand over to your client. What is a Goodbye Packet? A Goodbye Packet is a document informing a client their project is complete. It lets them know that any additional work you do will incur extra charges. You can also use it as a transition phase between your web design contract and your maintenance package. If a client continues to ask for changes after the completion of a web design project, it’s a good indication that you should sell them an ongoing maintenance package if you haven’t already done so. In brief; a well put together Goodbye Packet should accomplish the following: Informs the client of the completion of their project, stopping them from asking for more changes. Thanks the client for choosing you as their designer showing how grateful you are. Instructs the client how to access their deliverables such as downloading asset files or logging in to their website and any other relevant accounts. Teaches the client how to use their website. Relays essential details about their design project. Encourages the client to hire you for more design work in the future (or right away if you can manage it) Answers common questions most clients have at the end of a project. Shows the client how professional you are, which will make them more likely to refer you to others and to use you again in the future. Unlike the Intro Packet, which is a document about you and your business, a Goodbye Packet is all about the client. It’s about making it easy for the client to transition to using whatever it is you created for them. Where the intro Packet is handed out to all clients showing them your services and design skills, the Goodbye Packet is a document customised to each specific client. There are pieces of it you can reuse again and again, but overall, it should be unique to the client receiving it. How to create a Goodbye Packet A Goodbye Packet is a document you create for your client. It could be a printed booklet, a Word document, A PDF, A dedicated page in a password protected client area of your website, or even something as simple as an email. The platform you use to create your Goodbye Packet is not as important as the information that goes into one. However, no matter the platform you use, do make it look good. You are a designer, after all. Some sections of your Goodbye Packet can be reused from client to client with minor changes. Creating templates for them can save you time and save you having to create each one from scratch — website login instructions, for example. The instructions to log into a website are the same for all sites; it’s just the URL, Username and Password that changes. Contents of a Goodbye Packet Think of your Goodbye Packet as a small booklet, whether it’s printed, a PDF or a web page. Here's what it should contain: Cover:The Goodbye Packet is all about the client and should be recognisable as such. Design the cover with the client’s colours and branding. Introduction:Give an overview of what information the client will find in the packet and why it’s crucial they hold onto it. Access Info:Provide login information for websites or any other accounts you created for the client. Make sure they know to keep this information safe. Better yet, provide them with a temporary password and instructions on how to change it. Quick Reference:A cheat sheet if you will. This section should contain information such as font families, Colour codes/values, Image guidelines for the website, branding do’s and don’ts. Think of this as a mini style guide. Tutorials:Provide links to online resources or written or video tutorials you’ve produced yourself showing the client how to use their new product. Additional Services:Remind the client that you are available for further work should they need you. Also, remind them of other services they may not be aware you offer. FAQ:Provide answers to commonly asked questions. Such as the importance of keeping a website updated (if they haven’t hired you to maintain it for them). Or when to use different file formats. Conclusion:You should end your Goodbye Packet by thanking your client for hiring you and letting them know you are there for them should they require your services again. Don’t forget to ask the client for a testimonial. Why use a Goodbye Packet? Why take the time to dress it up when you can send a simple email with this information? It’s all about exceeding the client’s expectations, a crucial part of building a long-lasting relationship. A Goodbye Packet is a simple extra step that most businesses don’t provide. Your clients will notice and appreciate it, which means they will be more inclined to spread the word about the great services you offer. It’s a great way to mark the finish of a project, minimise revisions and questions, and finally, set your client up for success. So what are you waiting for? Get working on your Goodbye Packet ASAP The Client Onboarding Process So there you have it, the Client Onboarding Process: The Intro Packet The Client Meeting The Design Proposal The Design Contract Client Offboarding The Goodbye Packet When combined, they form a proven recipe for success when it comes to turning potential clients into long term paying clients. I hope you found value in this Client Onboarding series and that you see growth in your design business by implementing it. Does your Client Offboarding process include a Goodbye Packet? Let me know about your Goodbye Packet and your overall Client Onboarding/Offboarding process by leaving a comment for this episode. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan, you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Client Offboarding [sc name="pod_ad"]Client Offboarding is the final step in building that oh so meaningful client relationship that will keep them coming back to you time and again with more design projects. For the past few episodes, I’ve walked you through the various steps of Client Onboarding — everything you need to do to turn a potential client into a paying client. But once the client is onboard and you have their project, is that the end? Of course not. The whole purpose of Client Onboarding is to create relationships with your clients. What kind of relationship would it be if it ended once the project is over? Acquiring new clients is hard work, especially the type of clients you want to work with and that pay well. But what’s even more important is having those clients come back in the future with even more projects. They say it takes roughly five times more time and energy to land a new client than it does to keep an existing client. If you can get even 5% of new clients to come back, you should be able to increase your profitability by 25-125%. That’s huge. The best way to keep an existing client is to impress them with good work and by exceeding their expectations. All the steps in the Client Onboarding process, The Intro Packet, The Client Meeting, The Design Proposal and The Contract are all used to impress good clients with your organisational skills and the thoroughness you bring to your profession. By setting high standards from the start, you create a powerful impression that will encourage clients to come back again and again. But to hit the ball out of the park, you need to have a good Client Offboarding strategy. What is Client Offboarding? Client Offboarding is the process of finalising a design project and handing over everything you’ve promised to the client. It informs the client that their project is now complete. Should the client require your services again in the future, you would be happy to help them under the umbrella of a new project. Where client onboarding was all about turning a potential client into a paying client, the point of client offboarding is to transition them from being a current client to a future returning client. What does Client Offboarding do? Client Offboarding defines an end to a project and prepares your client to bring you future projects. Have you ever finished a project, only to have the client linger on, asking for adjustments or more work? This is especially bad with websites. The client contacts you weeks after it’s launched asking for fixes and changes. Do these fall under the original project or is this considered new work? Without proper offboarding, it’s kind of a grey area. Client Offboarding clears up this confusion by informing the client that their project is completed and all future work will be considered a new project. In the process, it makes the client feel welcome to bring you more work. It’s another way of showing your professionalism. The Client Offboarding Process. Just like the steps involved in Client Onboarding, you’ll have to adjust your offboarding process to work for you and your business. But generally, the process should look something like this. You’ve finalised your revisions; the client is pleased with the work you’ve presented them, and they give their final approval. Now it’s time to begin the Client Offboarding Process. Project review: Go over the final project with the client. Review the website or other deliverables and make sure the client knows and understands what it is you are giving them. Go over any expectations that were in your initial proposal or contract. For example, I allow 14 days after a website launch for fixing any bugs or small errors. After 14 days, any requests are considered a new project. The client was told this information at the beginning of the project, but I remind them again during the offboarding process, so there's no confusion. Provide deliverables: Package up logos and other design material and deliver it to the client in an efficient matter. If a style guide was part of your package, this is when you present and explain it to your client. Launch websites, publish content, deliver printed materials, hand over whatever you are expected to give your client. Provide access information: Provide usernames and passwords your client will need to access their website, analytics, emails or whatever. I usually record a short screen capture video walking a client through how to use their website. It's a great way to reduce any follow-up questions once the project is over. Send Invoice / Request payment: If your payment terms stated full or partial payment upon completion of the project now is the time to request it. Send your final invoice or payment reminder and ensure the client complies as per your agreement. Some contracts state that payment in full must be received before any deliverables are turned over to the client. Offer more services: The client offboarding process is the perfect opportunity to once again explain to your client what other services you offer. Be sure to ask if there’s anything else you can do for them. Don’t presume the client knows what other services you offer. Thank the client: Thank your client for choosing you for their project. They could have used any designer, but they decided to hire you. Make sure they know you are grateful. Consider sending them a handwritten note. A personalised card delivered in the mail is much more memorable than an email or phone call. If they were a good client, consider sending them a thank you gift. Unexpected gifts are a fun way to make the client feel important and valued. Followup and ask for feedback: Follow up with the client after a predetermined amount of time to make sure the client is satisfied with the way the project turned out. If the project was for an event, inquire how the event turned out. If the client is satisfied with your work, be sure to ask them for a testimonial about your services and their experience working with you. Ask for referrals: The perfect time to ask your client for referrals is when the positive experience of working with you is fresh in their mind. If the client enjoyed working with you, they’ll want others to experience what they did and will be more open to spreading the word about your services. Don’t presume clients will talk about you. Permit them to. Celebrating the project: You did good work for your client, show off what you did by sharing your design work on social media. Make sure to tag your client in your posts. If you add the project to your portfolio, be sure to inform the client so they can share it with their audience as well. Cutting your offboarding process short. Everything up to this point presumes you enjoyed working with the client. However, There may be times when you don’t feel a client merits the full offboarding process. Maybe, after working with the client for a few weeks, you realise the two of you are not a good fit after all. In cases like these, you want to provide only as much information as to satisfy the client that their project is complete. In these instances, you can forgo the client retention parts of the process. That’s not to say the client won't come back in the future. You did do a fantastic job on their project, after all. But you can minimise the encouragement you offer them. If they do come back, you’ll need to decide if it’s in your best interest to work with them again or not. Things to remember. Let me state once again that your offboarding process needs to be personalised to you and your business. The whole purpose of client offboarding is to prepare the client for the next go around and to encourage them to make that sooner rather than later. If you do a good job, clients will be eager to work with you again. What is your client offboarding process? Let me know by leaving a comment for this episode. Resource of the week Dribbble's Hang Time Dribbble’s Hang Time takes place on June 6 at NYC’s Hammerstein Ballroom at the Manhattan Center. It’s a one-day inspiration fest tailored to designers. It’s a full day of connecting, learning and community. There’s going to be several speakers offering hour-long sessions fielding questions about tips, tricks and best practices that working designers can utilise as they get ready to take the next leap in their careers. Hang Time attendees can also expect designer showcases, live drawing, workshops, discussion panels, case studies, fireside chats, and personal stories of living creatively—each in an intimate, limited-seat setting for a meaningful conference experience. The day is capped off by a networking after-party where you get to hang out with other designers and design celebrities. Dribble is offering $100 off the price of tickets for listeners of Resourceful Designer if you use the code resourceful at checkout. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

The Design Contract The Design Contract is the final part of the Client Onboarding Process. This vital part confirms that a potential client is now a paying client. In this series, I talked about the Client Onboarding Process as a whole before breaking it down into the individual components, the Intro Packet, the Client Meeting and the Design Proposal. Each of these different elements helps win over potential clients encouraging them to hire you, which brings you to this next step, the Design Contract. In the last episode, I shared a statistic with you; 48% of designers don’t use a contract. I find that number mind-blowing. Not only does a contract establish you as a professional business, but it’s your protection against anything that may go wrong with the project or the client. Have you ever been part of a design forum or online group where someone mentions an issue they are having with a client? What is the #1 response or comment they receive? “Did you have a design contract?” If you are part of that 48 %, I hope you take note and add a contract to your client onboarding process right away. Before I go any further, let me state that I am not a lawyer. Do not take anything I mention here as legal advice. My advice is for you to either have a lawyer draft up your contract or at least create one yourself and have a lawyer review it. If you don’t have the budget to consult a lawyer, please find yourself a ready-made contract and start using it today. A quickly written, non-lawyer verified contract is still better than no contract at all. Then, once you have the means, consult a lawyer. As Mike Monteiro, co-founder of Mule Design Studio said. “You need a lawyer when you decide to stop being a design amateur and decide to start being a design professional.” Here are two sources for free design contracts you can modify for your needs: Stuff and Nonsense - Contract Killer AIGA Standard-Agreement What is a Design Contract? A Design Contract is a legal terms and conditions document that defines the expectations of a project for both parties. A design contract should contain: An overview of who is hiring you, what they are hiring you to do and for how much. The respective responsibilities agreed to by both parties. Specifics listing everything included and not included in the scope of the work involved. What happens should one of the parties change their mind about anything pertaining to the project. An overview of liabilities and any other legal matters. In other words, Your design contract needs to cover your process, what the client can expect, what you can expect from the client, time frames, payment details, technical details and any other legalese you deem fit. Everything in your contract should be explicitly stated and agreed upon by you and your client before a project begins. Do you really need a design contract? Maybe you're thinking “if 48% of designers don’t use a contract then how can it be so important?” Let me tell you. A contract is the only surefire way to protect you and your business’ interests while working with a client. So the answer is it's crucial. You should use a design contract for every client and every project you take on. In the case of disputes, a signed contract will quickly establish if anyone is at fault, and what actions should be taken to remedy the conflict. With that said, you need to be reasonable. If your mom or sister wants you to design an invitation for their annual poker tournament, you don’t need her to sign a contract. Friends and family are exempt, most of the time that is. My rule is; If what I'm designing will be used to generate money then I have them sign a contract, even if it's family. This includes charities, fundraisers and non-profits. When money is involved, it's better to protect yourself. Contracts prevent problems. You want client relationships to go smoothly, don’t you? A contract can help by preventing problems before they start. A Contract protects for both parties: A good contract should benefit both parties signing it. Not only does it protect you but it should protect your client as well. A Contract shows your importance: The goal of any client relationship should be to see each other as partners. A contract establishes this. Without one, a client may think you are working FOR them instead of WITH them. They will treat you differently if you get them to sign a contract. A Contract makes expectations clear: When both parties understand their roles, the whole project will move smoothly. When do you present your contract? A great time to present your contract is as soon as you finish your Design Proposal. Everything is fresh in the client’s mind, and they are receptive to moving forward. You can even use it as a stepping stone or launchpad to land the client. “That was my proposal for designing your new website. If you would like to move forward to the next step, here's a contract we can go over and sign together before beginning working on this project.” Presenting your contract may be all that’s needed to push the client to hire you. If the project doesn’t require a proposal, you can email your contract to the client and request they sign and return a copy of it. Make sure your contract is clear that you will not start on a project until you have the signed contract in hand. Don't fall for a "The contract is in the mail so go ahead and get started." line. As a side note: If a client brings their lawyer to the meeting, you will want to have your lawyer present as well. Never discuss your contract with a client’s lawyer yourself. Not all Desing Contracts are the same. Drafting a Design Contract takes time, and lawyers cost money. Although tempting, it is not advisable to create a single contract that covers every type of project you undertake. Some sections of your contract may be reusable, but most need to be flexible enough to adhere to the scope of a given project. For example; a contract for a logo design should include a transfer of Intelectual Property clause upon completion, but a contract for website design has no such requirement. It’s best to have variations of your contract for each type of design work you do. What goes into a design contract? Here are different sections you will want to include in your design contract. Define the parties: Name yourself and your company as well as the individual you will be dealing with and their company name. Make sure you mention your contact person by name. It can save you having to deal with multiple people at the client's company. Project Basics: Outline the scope of the job, what project(s) the client is hiring you for and what process you will take to complete said the project(s)? Client responsibilities: List the client's responsibilities at each stage of the project (providing content, providing logins and passwords if required, proofreading). Deliverables:  Define what the client will receive from you at the end of the project, as well as what you don't provide. For example: who is supplying the images and copy for the project? Do you offer layered working files at the end of the project, or do you only provide final JPGs or PDFs? Also, be sure to talk about storage and archiving. How long do you retain files once the project is complete? Is there a charge should the client ask for files in the future? Procedures: Mention the processes you follow, such as the number of proofs you will provide and the number of revisions the client is allowed. You can also state your use of third-party contractors if you use any. Timelines and deadlines: You should both agree to realistic schedules and deadlines for the project. How long should each stage take? How much time will the client have to review each step? Also, remind them of your acceptable contact schedule and contact methods, so you don't get interrupted late at night asking how the project is going. Payment details and terms: List the total cost of the project. Also, mention any payment stages or breakdowns. Include penalties for late payments as well as fixed or hourly fees for additional work outside the scope of the defined project. Confidentiality and NDRs: Because of the nature of most design projects, and how we are privy to information before it becomes public, it’s a good idea to state in your contract that all sensitive information provided to either party is confidential. You can also indicate your willingness to sign a non-disclosure agreement should the client request one. Intellectual property: As the designer, you automatically own the rights to anything you create. If an IP transfer is required, state when and under what conditions this will happen. Also, be sure to mention what you do and what you don't include in the IP transfer. If you are licensing your IP to the client, what are the terms of the licensing agreement? Promotion and credit: Include a clause giving you permission to promote and share the work you create, including intellectual property you’ve signed over to the client. Have an allowance in your contract that allows you to use the work for self-promotion and to submit the work for competitions and display. Also, include any information for the client to appropriately credit you for your hard work. Include the exact language you would like them to use when crediting you in press releases, in awards and competitions. Cancellation: State what happens if either party needs to end the project for some reason. What happens to any payments you've received or fees that are pending? Are there different cancellation policies for different stages of the project? Force Majeure: Also known as “Acts of God”. You should specify what happens should any unforeseen situations beyond your control make you unable to complete the project. Can the project be salvaged through extra time? What happens to payments? Liability: Make sure you cover yourself should something go wrong. You don’t want to be held responsible for problems down the road. Legal jurisdiction and legal fees: Should you have to enforce the contract in small claims court, state that all legal proceedings take place in your local jurisdiction and that all legal fees are the responsibility of the client. Personal guarantee:(Most clients will ask you to remove this section): Should for some reason the client company fail to pay you, this permits you to go after the person who signs your contract for payment. Signatures: This is the most crucial part of the contract. It’s the part where both parties agree to the terms within. Signing the contract makes it legally binding. When things go wrong I hope it never comes to this for you, but should a situation with a client turn ugly; your contract is what will protect you. A good design contract will allow you to quickly and easily sort things out and possibly salvage the relationship with your client. Should any disputes arise, get on the phone or meet the client in person. Talking directly to the client can often deescalate a situation before it becomes a big mess. Calmly remind the client of the terms of your contract and what they agreed to. Not reading or not understanding something in a contract is not an excuse that holds up once they’ve signed it. If you can’t solve the issue through conversation, get your lawyer involved. It’s their job to handle situations like that. Use your time to concentrate on the next client and project. Keys to remember Your contract has to fit your workflow and policies. Even if you find a ready-made contract template online, you need to alter it to apply to your personal needs. Find a lawyer: I’ve already mentioned it but it merits saying again. You really should consult a lawyer about your contract. It’s cheaper to craft your contract and have a lawyer review it than it is to pay one to write it up from scratch, but either way, it should be seen by a lawyer, so you know that it’s legit. Keep in mind that the contract you found online may not be suitable for your jurisdiction. Ever Evolving: A contract is a living thing. You should always be improving it by adding details from each experience you face. If you run into a difficulty with one client, alter your contract to prevent it from happening with future clients. Let the client read it: You want to present your proposal, but let the client read your contract on their own. Offer to answer any questions they have about it, but allow them to absorb it at their own pace without any pressure from you. Be as detailed as it needs to be: Because it’s an evolving document, it’s OK to have a long contract. The more you cover, the more you protect yourself. Contracts are negotiable: It’s ok to negotiate the terms of your agreement with a client. Just make sure that the newly negotiated terms benefit you. There you have it: Design Contracts, the final part of the client onboarding process. Next week I’m going to finish off this series with client offboarding, an essential part in solidifying your client relationship. I hope you’ll join me for that one. Have you ever had to enforce your contract with a client? Let me know by leaving a comment for this episode. Resource of the week BEEFree BEEFreeis an easy, quick way to design elegant, mobile responsive emails. Over 1,000,000 people have used the BeeFree email editor. BEE aims to be the best drag-&-drop email builder for designing mobile-responsive emails, quickly and easily, anywhere. Check them out. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Continuing the client onboarding process with the design proposal. Part 4 of the Client Onboarding Process is the Design Proposal. A tool you use to convince clients that you are the designer for their project. Last week I told you all about the Client Meeting. The part in the process where you learn about the client and about the project they are presenting to you. After a successful client meeting, you should know whether or not you want to take them on as a client and tackle their design project. You should also have a good feel for whether or not the client is inclined to hire you. The client onboarding process is all about finding the right clients that fit your business and goals. If after the client meeting you’ve decided you're not a good fit, then there’s no need for a proposal. Simply thank the client for considering you and inform them that you are not the right person for their project. However, if you think you are a good fit, and you would like to work on their design project, the next step is the proposal. Is a design proposal required Before I dive any further into design proposals let me state that unlike and Inro Packet, which is an important advertisement for your services, or the client meeting, which is required in order to figure out what the client needs from you, not every design project merits a design proposal. If you are bidding on a website worth thousands of dollars, it makes sense to create a proposal. However, if a client has an existing logo and they're asking you to design a business card, or they have a powerpoint presentation already done and they just need you to “make it pretty” for them, then there’s no need for a design proposal. Weigh the pros and cons of creating a design proposal against future returns from the project in question. Is it worth spending an hour, 2 hours, 10 hours or more working on your proposal in the hopes of landing a design project? It all depends on the possible returns you will get on that investment. It’s up to you to decide whether or not a design proposal is the proper next step. The Design Proposal Too often, designers, especially freelance designers work without any kind of protecting documents in place, documents outlining the parameters of a design project. Industry statistics suggest that 48%, almost half of all designers don’t protect themselves with a contract. Without any such documents, agreed upon by both the client and designer, what’s to prevent issues such as scope creep or missed payments from happening? Proposals and contracts are a designer’s best friends. Not only do they protect you and establish the groundwork for a smooth project, but they can help you close the deal, and land more design work. Don’t confuse the design proposal with the design contract. A proposal isn’t always required whereas a contract should be. Some designers combine the two but know that a proposal and a contract, although often used together, are in fact two different things. I’m going to talk about the contract in the next episode. What is a design proposal? A design proposal is a document you present to a potential client outlining details pertaining to their particular design project in order to convince them to hire you. The content of the design proposal is generated through the information you acquired during the client meeting. Just like an intro packet, a design proposal isn’t just a tool to present project details, it’s a tool to show off your talents. Create your design proposal in a way that showcases your skills as a designer. It needs to look professional since it’s a representation of you and your brand. Wow the client with your presentation and they’ll be itching to see what you can design for them. Once you’ve created your first design proposal you should be able to reuse its layout for future clients with minimal alterations except of course for the content pertaining to the client and project in question. As a freelancer, a designer running your own business, you need to get comfortable with presenting design proposals if you want to continuously get bigger and better clients. In time, you will become so good at preparing design proposals that it will become second nature to you. The structure of a design proposal. A design proposal should be well presented to show off your skills as a designer. It should also contain pertinent information leading the client to want to work with you. What a proposal shouldn’t be is a novel. Nobody wants to read through a dozen pages regardless of how highly they think of you. Aim for a one or two page document containing five sections plus an introduction and conclusion. Your content should say as much as you can with as few words as possible. Just like designing, simplicity wins. Every proposal should have an introduction, a body and a conclusion and it should show the client the value you bring to the relationship. Introduction: The introduction should be a brief overview of what you discussed during your client meeting. Outline what you learned about the client and what their goals are pertaining to the project in question. You can even mention how the work you will create for them will help them achieve their goals. Be sure to also state why you are excited to work on their project and why you are the perfect person for the job. Always assume the client is considering other designers so use this opportunity to sell yourself. The Body: The body of your design proposal should be divided into 5 sections. Define the client’s problem. Offer a solution to the client’s problem. Highlight the benefits over features of your solution. Present your price(s) and terms. Ask the client for a decision (CTA). 1. Define the client’s problem Most clients don’t care about you or your business; they care about their own business and whether or not you can solve whatever problem they are facing. As a designer, your job is finding solutions to problems presented to you by clients. You can’t find those solutions unless you know what problems your clients are facing. Use the information you gathered at the client meeting to identify the problem and define it at the beginning of your design proposal. Be specific, use any data, stats and figures to illustrate the gravity of the client’s problem. This will not only show the client that you understand their situation, but that you care and are approaching it seriously. Don’t define the problem in an abstract way the client may not understand: “The problem is the client needs a better brand” Instead, define it in a way the client will recognize and appreciate: “Over the past few years, the client company has faced stiffer competition from newcomers in their space and feel like they are losing ground. One of the reasons is because the client company doesn’t have a strong brand they can incorporate across their marketing material. Client company requires a new brand image that will allow them to create a unique and memorable identity that can compete in their industry. This new brand should be unique and create a strong presence for their marketing and advertising campaigns.” The more you make recognizable to the client, the more they’ll think “this designer understands us”. 2. Offer a solution to the client’s problem. Up until this point, the potential client has suspected that you are the right designer for their project. This is your chance to stick the landing. Confirm their suspicion by offering them an outline to your solution for their aforementioned problem. Keep in mind. It doesn’t matter how good a designer you are, if the client doesn’t believe you can offer a solution to their problem, they won't hire you. Make sure you explain in your proposal how the course of action you plan on taking will solve their problem. However, don’t offer the solution itself. Remember, at this stage, the client still hasn’t hired you yet. Let them know what you can do for them without going into specifics. For example, tell them how their new website will convert more visitors into customers but don’t tell them what plugins or methods you will use to help you convert that traffic. Your solution should include: A course of action outlining the steps involved in achieving the solution. Reasons supporting why those actions will produce a solution. An explanation of how the solution will solve the client’s problem Show the client that not only do you have a plan to tackle their problem but that your solution has a reasonable chance of success. Don’t present a solution such as: “I’ll design a new brand or a new website for the client” Instead, present something more on these lines: “For Your company to increase its foothold in your industry an updated brand image is required. Achieving this new brand image will first require extensive study of both the target market as well as what is currently working for your competition. From this study, new visuals and text will be developed that clearly convey your message and tangibly represent your brand, which in turn should help your garner a greater market share for your company.” Again, play to the client’s needs. If you do a good job with this section, the rest of your proposal might not even matter. The client will want to sign on the dotted line right there and then. 3) Highlight benefits over features. On top of just offering a solution to the client’s problem, you should identify the benefits the solution will bring to the client. How will the solution give them an edge over their competition? Briefly talk about the features of your solution and then concentrate on what benefits those features will bring. You have a much better chance of closing the deal with the client if you can accomplish this and show them what they will get from their investment. “As I work with you to create a new and unique brand image. I’ll also create a style guide for you to follow, that will allow you to keep a consistent brand image across all platforms both online and in print. Through use of this guide, you will be able to consistently apply your new brand to create memorable visuals and help you attract a larger market share in your industry.” Use this section to show the client that your job as a graphic designer goes beyond simply creating pretty images. This is where you prove your value to them. 4) Present your price(s) and terms. The main purpose of a design proposal is to encourage the client to make a final decision and hire you. They can’t make that decision if they don’t know how much of an investment is required. Outline your prices and terms in a clear concise matter and let the client know what they should expect. Avoid itemizing your prices such as for a website: Home page $1500, Services Page $500, About page $300, Contact Us Page $200 Doing so makes you seem like a commodity. Instead, offer one price for the project: Website $2,500 It all comes down to confidence, clarity, and transparency in what it is you are offering to the client. Even if you are a new designer, remember that you wouldn’t have started on this freelance journey if you didn’t believe that you are good enough to be paid for your services. Don’t be afraid to ask for the money you deserve. The design proposal is a great way to present your three-tier pricing strategy, showcasing what the client receives for each option. As for terms and conditions: Make sure you indicate things such as how many revisions you offer, remind them how and when it’s appropriate to communicate with you, and any other details you think they should know. Make sure you also mention when the “working relationship” on this project begins. The client might think you’ll start working on their project as soon as they sign your contract. If that’s not the case be sure to let them know in your proposal. 5) Ask the client for a decision (CTA). The design proposal is the final step in pitching the client, giving them all the information they need to make a decision. Close the deal by making it easy for the client. Lead them down the path of what you need them to do next in order to accept your proposal and move forward. In other words, ask them to commit. Ask them to Approve the proposal Pay the deposit and sign your contract provide you with the necessary content and deliverables to get the project started. Be sure to mention in this section how excited you are to work with the client and how you can’t wait to solve their problem. This goes a long way in assuring the client they’re making the right choice in hiring you. However, don’t presume the client will just sign away without encouragement. You don’t know if they are also entertaining proposals from other designers. So ask them for a commitment. The Conclusion By this point, you’ve already said everything there is to say, so keep the conclusion brief. Once again thank the client for their time and how you look forward to working with them and how you hope this is the start of a long relationship. If you’ve done your job right, the client should accept your proposal. All that’s left is for them to sign the contract which I’ll talk about in the next week. Protect Your design proposals The design proposal is a valuable document. It outlines the strategy for a design project and borders between consulting and proposing. Be careful about who you share proposals with. If you are unsure about the client's intent to hire you, you are best to not share your proposal with them until you are almost sure they are on board. Just like the client meeting, you should always present your proposals in person, over video or on the phone. Never email your proposal, never mail your proposal, in fact, never print out your proposals. For some large projects, you may have spent hours preparing your proposal so you want to make sure it is received properly. If the client asks you to email your proposal to them, simply tell them your policy is that all proposals are presented. Always present it to the decision maker. Insist that all parties that need to sign off on the project are present during your presentation. You do not want your proposal to be translated to someone via a middleman who may not have understood you and has no interest in whether or not they hire you. Insisting on presenting to the decision maker will affirm your position as a professional, plus it protects you from clients receiving your proposal and then never hearing from them again. Don’t leave your proposal with the client. You are presenting your ideas on how to solve the client’s problem. That's valuable information that you’ve invested time developing. Until the client has signed your contract and given you a deposit, that valuable information should remain yours. If you leave your proposal behind you are inviting the client to use your hard work to shop around for a more affordable designer. The design proposal is a process Creating a design proposal might sound like a daunting task. In fact, It can be an entire design project in itself. But rest assured, you’ll get better and quicker the more of them you do. Think of your design proposal in terms of quality over quantity.  It’s not about sending out tonnes of proposals, it’s about sending out quality proposals. One well-designed proposal could be the difference between acquiring a high-quality, high paying client, or not. Take the time to do it right and it will pay off in the long run with better jobs, higher paying clients and longer relationships with them. Plus, you can take pride in knowing that by using a design proposal you are presenting yourself as a true professional designer, and as such, someone who merits to make the money your skills and expertise deserve. Do you use a design proposal as part of your client onboarding process? Let me know by leaving a comment for this episode. Resource of the week The Logo Package Express Saving out logo files for clients is really boring. The Logo Package is an extension for Adobe Illustrator that makes exporting logos very easy. I’m super excited to start using it! Logo Package Express automates the colouring, exporting, and sorting of logo files. This is going to save hours and hours of time. Watch my demo of The Logo Package in use. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you ready for your next client meeting? In part 2 of the Client Onboarding process, I told you all about the intro packet and how it’s the foundation for setting expectations going forward with your client relationship. If the intro packet is the foundation, then the client meeting is the framing, or structure if you will. Think of the client meeting like a job interview, which in a way it is. You are interviewing the client, and the client is interviewing you. This meeting is less about the design project and more about discovering if this client is someone with whom you want to have a working relationship. Both parties need to feel comfortable working with each other before anything else can proceed. Don’t mistake this first client meeting for a discovery meeting. Don’t get me wrong, you'll get a lot of answers to your discovery questions during this first client meeting, but that’s not the purpose of this meeting. The real discovery process comes after you've received the signed contracts and deposits. The client meeting is the part with the nitty gritty, the part when the client explains what it is they are looking for and why they reached out to you as a possible candidate for the project. It's not a deep dive into their design project. It’s a fact-finding mission. The client meeting is your chance to gather information so you can prepare a proposal for the project. Remember, at this stage of the game, you and the client are not working together yet. If you gave the client an intro packet as I talked about in the last episode, then you have the benefit of going into the client meeting with established ground rules and a potential client that knows how you work and wants to proceed to the next step. That’s always a good place to start. Meeting with a potential client for the very first time can be both exhilarating and terrifying. Exhilarating because it’s a fresh slate. They are presenting you, and possibly entrusting you with a brand new design project. At this stage the possibilities are endless. If this first meeting goes well, it can be the start of a long and lucrative relationship. It’s exciting. However, it can also feel a bit Terrifying. The client is potentially entrusting you with the responsibility of finding a design solution that works for whatever problem they’re trying to solve. That can be a lot of weight on someone’s shoulders. If you don’t impress them during this first meeting, there’s a good possibility that your relationship will be over before it has a chance to start. What can you do during this all-important client meeting part of the client onboarding process to sway things in your favour and convince the client that you’re the one for their job? That’s what this episode will teach you. Every client meeting is different. Of the entire client onboarding process, the client meeting is the one with the most variables. Every client is different, and no two design projects are the same. It only makes sense that every client meeting will be different as well. Here is a simple guideline that will hopefully give you the best chance of success. Because until the contract is signed, the client can always walk away. So let's do our best to prevent that outcome. How to meet with a client. There are many ways two individuals can communicate. But when it comes to an initial meeting with a potential client, there are only three methods that matter. In order of importance they are: Meeting the client in person. Meeting the client over video. Talking to the client over the phone. No matter how busy you are, or how busy the client is, your first meeting should never take place via text (email or any messaging service). Most meetings with your client even beyond this first one should be face-to-face in person or over video or on the phone. The written word can be interpreted in different ways. It’s easy to take something out of context and inadvertently change the meaning of what the writer intended. Plus, personality seldom comes through in the written word. And personality plays a huge role in that ever important relationship building. Try to have at least your first client meeting face-to-face or over the phone. Preparing for a client meeting. Remember how I said the client meeting is like an interview? You wouldn’t go into an interview without doing some research on the company you were interviewing with, would you? The same goes for a client meeting. You want to know things about the client before meeting them. Google the client and their company. Read through their website if they have one. Quickly look up their competition. A little bit of time spent researching the client can go a long way in impressing them. The client will appreciate that. Just like an interview, you do not want to be late for a client meeting. Make sure to double check where the meeting is taking place, the route to get there and how long it takes, and who exactly you are meeting. Preparing yourself physically for a client meeting. Have you ever heard the term “Dress for Success”? Unfortunately, when running a design business, your abilities and skills as a designer are not always enough to land you a client. In some cases, physical appearance can play a factor in whether or not a client hires you. It’s sad to say, but it’s true. If you show up to a client meeting with a bank manager or a controlling partner of a law firm dressed in ripped jeans and a graphic T-shirt they probably won’t take you seriously. Before your meeting, try and get a feel for who the client is and dress appropriately. In a lot of cases a "business casual" look is all that’s required, but sometimes, to win the client you may have to clean up a bit more. Always err on the side of caution, it’s better to be awkwardly overdressed than it is to create a wrong first impression by being underdressed. And unless you’re Chris Do or Aaron Draplin, leave the ball cap at home. Sure we creative types love the freedom to express ourselves. But save it for your other outings, not for client meetings. Preparing yourself mentally for a client meeting. Preparing yourself mentally before a client meeting is crucial to your success. You need to think positively about the outcome of the meeting. Henry Ford is famous for his quote. “Whether you think you can, or you think you can't – you're right,” If you go into a client meeting thinking “I don’t have a chance of getting this project” then there’s a good chance you’ll fail. Remind yourself that you are there for a reason. The client asked you to meet with them because they think you have what it takes to take on their project. You are capable. You know what you are doing. You have the skills needed to get the client’s job done. Skills that the client and everybody they work with don't have. So own it. Make your first impression count. When you first meet the client, you want to create the best first impression you can. Don’t slouch and try not to look nervous (no matter how nervous you are). Walk into the meeting with an air of confidence. Stand tall, look the client in the eye and smile. Take the initiative and offer to shake their hand before they offer theirs. And please make sure you have a firm handshake. If you are not sure, find a practice partner. Nothing deflates an air of confidence like a limp handshake. Finally, just for etiquette allow the client to sit before taking a seat yourself. What do you talk about during your first client meeting? Before diving into the reason for the meeting, it’s always a good idea to engage in a bit of small talk to get comfortable with each other. Remember, this is the first stage of building a relationship with the client. Keep the conversation about positive things. DO NOT complain about the weather or traffic or anything else that may make you sound easily annoyed. It could turn the client off. Be confident, but not overbearing. Try to act the same way you would on a first date. Would you give a second chance to someone who sounded desperate? Of course not. You want the client to think that you don’t need the work, that you are busy, that you’re in demand, and it will make them want to work with you even more. I’ve said it many times before on the podcast, but it merits repeating it. Clients prefer to work with a good designer they like, then an amazing designer they don’t like. Use this opportunity to show the client you are likeable. Once the small talk is out of the way, it’s time to get down to business. You can start by asking the client what they thought of your intro packet and if they have any questions about it — following that you should ask about their project and their business. If the chance comes up, ask about their family, or anything else that presents itself. Use this opportunity to get to know the client. The idea here is to make the client comfortable in dealing with you. Make sure to tell them a bit about yourself as well if they ask, it’s a two-way streak after all. Let the client talk as much as they want. They’re the ones that wanted to meet with you. You’re busy and in demand after all. Let them explain why they contacted you. Be attentive, focused, and interested in what they have to say. Throw in a few words or gestures to show them you understand and let them feel comfortable talking to you. And take notes, even if you don’t need them. Clients like it when people take notes while listening to them. It makes them feel like you value their information more. Once the client is done talking, and you have a better grasp of their project, it’s time for you to ask questions about their design project and show them why you are the perfect candidate for the job. Ask open-ended questions that require more than a yes or no answer. Talk about possible solutions without going into too much detail. Use this opportunity to flesh out the details of what the client needs so you can write up your proposal. Also, use it as a chance to show them your experience and how much you care about their business. Make sure to use examples of past successes you’ve had. Clients love to hear case studies, especially those that closely match their situations. Finally, ask the client for their budget. I know it’s a touchy subject, but it’s a necessary one before you can write your proposal. The client's budget will determine the solution you provide them. If they are looking for a website, a budget of $10,000 will get them a much different site than a budget of $3,000. It’s an uncomfortable conversation to have, but if you ask with confidence like it’s just another step in the process, they’ll feel more inclined to answer you. Before wrapping up the meeting, make sure to ask if the client has any more questions. It’s a good sign when they do. It means they are considering hiring you. Clients who have decided you are not the right person will seldom ask followup questions. But don’t worry if they don’t have any more questions. It may be because you did such a thorough job during the meeting. Keep in mind while answering their questions that it's ok to say “I don’t know” or “I can look into that”. Then take note of their questions, and follow through with an answer as soon as you can. Key pointers to remember. Relax and enjoy your conversation with the client. Remember that you have nothing to lose and everything to gain since they are not your client yet. Be confident. Even if this is your first client meeting, pretend like you’ve done it countless times before. It will help you come across as a seasoned professional. Talk to the client like you are partners. Use terms like “We” and “Us” when talking about working together. Use the client’s first name when addressing them. Using their first name sounds more personal and creates that impression of a relationship. Act as if you’ve already won the contract. Say things like “this is how we’ll do it” or “I’ll do this” when discussing the project. If you are meeting with more than one person try to determine who in the group is in charge and present to them directly. Don’t ignore the others in the group but present mostly to the person in charge. Practice beforehand. Stand in front of a mirror, present to a friend or family member, practice in the shower. The more prepared you are before the meeting, the better the meeting will go. If you are meeting at a neutral location like a restaurant or coffee shop, insist on buying their meal or drink. Keep the receipt and deduct it as a business expense. Ending the meeting. Once all the questions have been asked and answered it’s time to end the meeting. Use this last opportunity to leave a positive impression on the client. Smile and be confident. Let them know how much you’ve enjoyed meeting them. Thank them for their time. Leave your business card and any other material you want to leave behind, and let the client know that should they have any more questions they can contact you. If the client asked for a proposal remind them when they can expect to receive it. If they didn’t ask for one, let them know they can contact you if they want to proceed any further. After the meeting, make sure you follow up on anything you said you would. Followup If you haven’t heard back from the client within a week or so, follow up with a phone call or email. Let them know you are available if they have any questions about their project. The chances are that after such a successful meeting the client will decide to hire you, but if they choose to use a different designer, don’t take it personally and don’t let it hurt your confidence. Even the most experienced designers in our industry lose out on clients. Just chalk it up to a helpful learning experience and start preparing for the next client meeting. How comfortable are you at client meetings? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Scott As a full time local newspaper ad print designer for 23 years and freelance designer when the opportunity comes up what is the best way to boost my clients from social media or otherwise? Most of my jobs come from word of mouth. Any direction in form of podcast episodes or otherwise would be greatly appreciated. To find out what I told Scott you’ll have to listen to the podcast. Resource of the week Focus Music If you are someone who enjoys listening to music but finds it distracting while working you may want to try listing to what is called "Focus Music". Focus Music is downbeat instrumental music with a soft, slow tone that is perfect for filling the silence. It's the type of music that will not distract you while you work. Search for the term "focus" in your favourite music app and find a playlist that suits your tastes. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you have an intro packet for your design business? An intro packet is a tool you use to land new clients and facilitate the client onboarding process. It can either be a dedicated page on your website, a detailed PDF or better yet, a well designed and nicely printed piece to hand out to potential clients. An intro packet is a great way to create a good first impression of who you are and what you do. It answers basic questions, sets expectations and gives clients a first look at what it will be like working with you. It’s also a good tool to filter out clients that are not a good fit for your business. In the last episode of the podcast, I told you all about the client onboarding processand how having a good onboarding process is crucial to landing new design clients. A good intro packet is the foundation of that important onboarding process. What’s in an intro packet? Think of your intro packet as well designed piece containing all the introductory information you normally give to potential clients. Not detailed information like what goes into your proposals and contracts. Instead, the intro packet contains an outline of what you do and what it will be like working with you. Your payment policies Time frames How you work What you expect from your clients etc. It answers those basic initial questions a client needs to know before they start discussing their project with you. The intro packet should be the very first thing you present to a client before agreeing to talk to them about their proposed project. Its purpose is to outline the big picture of what working with you will be like. It also saves you time by providing clients with answers to the most asked questions you receive saving you having to answer them personally. When should you send an intro packet? The intro packet should be one of the first steps in the client onboarding process right after the initial client inquiry. Your onboarding process should look like this: Client contacts you Send them your intro packet Meet the client to discuss their design project Proposal and contracts are sent Send the client a welcome packet (more on this in a future episode in this series) Start the project. Whenever a client emails you, fills out a form on your website or contacts you by phone, your first response should be to send them your intro packet and ask them to look it over before you schedule a meeting with them. This will accomplish one of two things. 1.It will ensure the client they’ve made a good choice in reaching out to you and strengthen their resolve to work with you. 2.It let the client know that you are not a good fit and save you both a lot of time and possible headaches. The purpose of an intro packet. An intro packet serves multiple purposes. It introduces clients to who you are and sets expectations as to what they can expect when working with you. This helps alleviate fears or anxieties they may have and make them more confident in working with you. It saves you both time. Presenting your process in a well-organized manner makes future communications between you and your client both faster an smoother. It establishes you as an expert and authority in your field. It also helps strengthen the brand image you are developing for your design business. It creates a great first impression that shows clients you are organized, thorough, capable and professional. It helps you screen potential clients before having to talk to them. After reading your policies and learning how you work a client may decide not to work with you, which saves you the time involved in figuring that out yourself, or worse not figuring it out until it’s too late. It gives you a chance to show off your skills because your introductory packet isn’t just a sheet of paper with info on it. It should be a well-designed piece to wow potential clients with your skills as a designer. Imagine this scenario. A client needs help developing a brand for a new restaurant he's opening. He chooses three different local designers and emails them in order to get a feel for each one before deciding on who to hire. Designer #1replies to the email saying they would love to sit down and talk with him about his project. When could they meet? Designer #2calls the client and tells him all about his design services before trying to schedule an in-person meeting with the client. While on the phone he explains his work process, how payments work and anything else he thinks the client should know. The designer thinks he did a thorough job and feels good about his chances of landing the client. However, the client can’t remember half the details after hanging up the phone. Plus now he's committed to a meeting a designer he's still unsure about. Designer #3Calls the client and thanks him for considering her for his project. The designer expresses an interest in working with the client and offers to send him her intro packet. The designer explains to the client that the intro packet contains all the information he needs in order to make an informed decision of whether he would like to work with her on his project. She suggests he look it over, and if he has any questions he can call her back and she would be happy to answer them. If the client thinks they’ll be a good fit he can set up a meeting with her to discuss the project more thoroughly. Which one of these scenarios do you think leaves the best impression on the client? The first designer barely deserves a second thought. Designer #2 sounded good, but the client is a little overwhelmed and is starting to forget most of what they talked about. Designer #3 however, conducted themselves in the most professional manner, provided the client with all the information they required in the form of a well-designed info packet showcasing her design skills. This gives the client the chance to review her information on his own terms, letting him decide without any pressure if he wants to set up a meeting with her to discuss his project further. If the client decides to move forward with designer #3, he does so with the knowledge of what he's getting into. Should he decide to use a different designer, then designer #3 only lost a few minutes of her time in the initial communication. They say it costs five times more in time and effort to acquire a new client than to simply keep an existing client. The best way to retain clients is to properly set expectations from the beginning and then meet, or exceed them. An intro packet is a perfect tool to help with this. It makes sure you are not wasting time and energy on bad clients and helps you make favourable impressions on good clients. By setting high standards from the first contact and following through with great service, you are sure to keep your clients coming back for more. How to create your intro packet. When creating your intro packet you want it to be thorough enough to inform your clients and answer their basic questions, but you also want it to be generic enough to work for all clients regardless of their project. The same intro packet could be used regardless of who the client is. A mom and pop looking for a logo for their corner store, or a 5 partner law firm opening up downtown will both receive the same intro package. However, if you offer multiple design services such as web and print design, you may want to create different intro packets for each one. There will be a lot of crossover for the common areas such as how and when clients can contact you. Your intro packet should include: Cover:This is your chance to show off your design skills. Make the cover interesting and professional looking but not too wild. Introduction:There’s a good chance the client already knows who you are and what you do, but an intro packet is a good place to showcase your skills and talents to round out their impression of you. Contact info and contact policies:Set the rules of how you communicate with clients and when it’s OK for them to contact you. What is your process:In this section, you explain how you work and what the client will receive from you at the completion of a project. List special features you may include. List the steps that take place before, during and after a project. You can also use this section to explain what is not included in your process. Make it clear to the client what it is you do AND what you don’t do. What is expected of the client:This section tells the client what is expected of them. Make it very clear that if the project requires the client to supply content such as images or copy, that it is expected in a timely manner. Timeline:Explain how you work and how long certain processes take. If you need three weeks for discovery to research target markets and competition, let the client know so they don’t expect to see results in a week. Payment:This section explains your pricing policy. Do you require partial or full payment up front? When is the balance due? Do you have a minimum price the client should know about? This section is very useful for weeding out clients below your required budget. Cancellation policy:This section explains what happens should the client cancel a project once started, or should the client go dormant for a certain period of time. FAQ:Use this section to answer frequent questions you receive from clients that don't fit in any of the other sections. Conclusion:Use this section to thank the potential client for their interest in working with you. Encourage them to contact you if they have any questions or concerns and let them know what steps are required if they want to proceed and hire you. Remember, the client onboarding process is your opportunity to convert potential new clients into paying clients. Your intro packet is the first step in that process. Keep your wording compelling enough, but don’t presume you will be working with the client because you might not. Be vague, but use a language inclusive to building a relationship with them. The intro packet is a vital part of the client onboarding process. Make sure yours is up to par. Do you have an intro packet? Let me know how your intro packet is working for you by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from John Do you have any clients that listen to your podcast and if they do are you worried that they will get upset if you mention your business with them? To find out what I told John you’ll have to listen to the podcast. Resource of the week Palettte.app Palettte.app is an interesting way to explore and create colour palettes for use in your design projects. Check it out and let me know what you think. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What is Client Onboarding? Client onboarding is the process of turning potential clients into paying clients. It’s the process of introducing them to your business, addressing their questions and concerns, and ensuring they understand the services you offer and your processes while providing those services. Onboarding is all the steps from the initial contact with the client until you start working on their design project. It’s your chance to explain to a client; What they should expect from you. What their part is in the relationship. How communication between you should happen. When and how you are to be paid. And more Over the next few episodes of the podcast, I’m going to dive into specific parts of the client onboarding process, but for today, I’m going to talk about the process as a whole. Why is Client Onboarding important? Let’s look at the process from two angles. From the client's point of view: The Onboarding process plays a vital part in building and nurturing the relationship between you and your client. It’s a way of ensuring you’re all on the same page when it comes to working together. Clients don’t often know how partnering with a designer works. It’s nervewracking for them to trust you, someone they may not know, with this vital part of their business's future. With proper Client Onboarding, you give the client a glimpse of what it will be like working together and hopefully leave them feeling confident that they’ve made the right choice in hiring you. For your point of view: The Onboarding process is a way for you to grasp the scope of the project the client is presenting you with, as well as a chance to get to know the client. You learn their communication style which allows you to address any concerns you may have right at the start, so they don’t become problems later on. And it allows you to show the client your "plan of attack" for tackling their project, letting them know what you expect of them. The onboarding process is also a great way to weed out potential bad clients. At this point, you have not agreed to anything with the client. Use this time to determine if they are someone with whom you want to work. Finally, the onboarding process is a great opportunity for you to show the client just how awesome it will be to work with you, hopefully putting them at ease and solidifying in their mind that they’ve chosen the right designer. To sum it up, Client Onboarding is all about keeping the client happy, because a happy client will come back for more. That’s how vital the onboarding process is. Ignoring the process. Client Onboarding is a process. As a process, it has a structure that over time you will become intimately familiar with and comfortable using. Once you get used to an onboarding process, you will find it much easier to land clients. If you receive inquiries from potential clients but with very few of them converting into paying clients, then you need to evaluate your client onboarding process. Whenever you meet a potential new client, you can’t just start throwing random information at them and expect them to come on board immediately. It’s overwhelming for them. And yet, that’s precisely the strategy many designers take. They give as much information as they can without taking the client’s point of view in mind, which is probably why they find client acquisition difficult. Onboarding involves not only informing the potential client of what they need to know but listening to them and answering their questions and concerns. It’s about making the experience of hiring a designer as smooth as possible for them. If you don’t do it right, you’ll leave the client with the wrong impression, and the chances of them hiring you or coming back are slim. However, If you do it right, the client will come to believe that there is nobody else they want to work with but you. Part of running a design business is being a salesperson. And as all good salespeople know, having a good onboarding process in place is half the battle to winning over clients. When should Client Onboarding start? The onboarding process should start as soon as a client reaches out to you. There are various steps to the onboarding process that I’ll cover in the next few episodes of the podcast. But just know that Client Onboarding is ongoing from the first contact until project start, and sometimes beyond. Client Onboarding gives you direction. Any time you start working with a client, both sides usually have a sense of enthusiasm towards the new project. Ideas go back and forward, people get excited and before you know it, decisions have been made without any form of direction. Client Onboarding gives you that direction. Part of the process is to create a schedule and a plan for the project. This allows you to set out roles by determining who will be doing what and when. How long the process should take and what is expected from all parties. This way nothing is left up in the air and there are no surprises. Design projects go so much smoother when everyone involved knows what to expect. Managing client expectations. I mentioned earlier how a lot of clients don’t know how partnering with a designer works. Onboarding can help alleviate this by managing client expectations. Part of the Onboarding Process is to make sure clients know what they can expect, and also what not to expect from you when it comes to your processes and how you work. Take scope creep for example. It’s the bane of many designers. However, Most clients don’t realise the problem when they ask you to do “just one more thing.” To prevent scope creep, outline your policies in the onboarding process and let clients know by; Defining exactly what is involved with their project. Explaining what is allowed and what isn’t allowed within that definition. Letting them know the costs involved with additional work. Making sure the client knows what they are paying for. Setting them straight on the way you work and the processes you use is a key ingredient to a successful project and a long and prosperous relationship. Show your clients why choosing you was the right choice. Client Onboarding isn’t just about preventing potential problems. It’s also about showcasing what it is you can do and how much value you can bring them. This is important because, as I mentioned earlier, at this stage the client is excited to get their project started. That excitement lends well to you introducing other creative ideas and services to them. While they are most receptive take the opportunity to bring up other creative ideas or services you offer. The results of good Client Onboarding. When you’re successful with your client onboarding, you will not only increase the percentage of potential clients that convert to paid clients. But those clients will: Stay with you longer and be more loyal. Order more products and services from you. Become ambassadors and advocate for your company and services. Spreading the word and helping you grow your design business. And that’s why you should have a client onboarding process for your design business. Do you have a client onboarding process in place? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Fanis My name is Fanis, and I am from Greece. By reading about Graphic Design process, I always turn out to the same issue. What if I live in an island and most of my projects are about tourism, like hotel brochures, maps, rental brochures etc.? How can I define my client goals and who may be my client competition? To find out what I told Fanis you’ll have to listen to the podcast. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients.

Understanding Priorities will help grow your design business. Whether your design business is still new or you’ve been doing this for many years, I'm betting you started it feeling greedy. Meaning you took on any design work that came your way. That's OK. Not many designers just starting their freelance career are picky about the type of work they take on. I’m not talking pricing. Just because you have a new business isn’t a reason to accept $25 logo jobs. You still have to have your principals after all. What I’m talking about is the type of work you take on; logos, brochures, postcards, websites, banner ads, powerpoint presentation, etc. If you started a web design business and a client asked you for a logo, and the money was good, chances are you took on the project and designed a logo for them, even if it didn’t align with your business model of running a web design business. You have to pay the bills after all, and money is money. Understanding priorities become essential once the ball is rolling, money is coming in, and your business is out of the infancy stage. At some point, you need to take a measure of what it is you are doing with your design business, compared to what it is you want to be doing with it and ask yourself, "am I saying yes to stuff I probably shouldn't be saying yes to?" The answer to that question should come easily once you understand your priorities. What is important to you? What type of design business do you want to run? The options are endless. Do you want to be a branding specialist? Do you want to focus your talents on print design? Do you want to create product packages? Is building websites your passion? Or is coming up with the best ways for users to interact with things what excites you? Whatever direction you want to take your business, you need to streamline your process to match it. Figure out what aspect of the design space you want to focus on and make all future decisions with that goal in mind. Once you know what to focus your choices on, it will become much more transparent and easier for you to see what you should be saying yes to, and what you should be saying no to. Choosing where to take your design business. Think of everything you are currently doing in your design business. Of all of those things, what can you clear out? Here’s an exercise in understanding priorities that will help you weed out the yes's and no's for your business. Take out a pad of paper (Post-it notes works great for this) and follow these steps. Compile your list of tasks. On each sheet of paper, write out ONE thing you are currently doing with your business. For example, write out all the different types of design jobs you take on (logos, brochures, websites, magazine ads, etc.). Then write out all the peripheral tasks associated with those design jobs. Such as photography, photo editing/manipulation, copywriting etc. Don't' forget to Include things like discovery research, file handling, backups and archiving. Every single thing you do, write each one on a separate piece of paper. Next, write down all the administrative tasks you do in your design business. Things like invoicing, bookkeeping, client followup, taxes, outreach, marketing etc. Write down as many items as you can on as many sheets of paper or post-it-notes as you need. Separate your tasks into two piles. Once you’ve written down everything that you do in your design business, it's time to start separating them into two piles. Look at each note and ask yourself these two questions. Does this bring me joy or Do I like doing this one particular thing? Am I good at this particular thing? If you answered yes to BOTH questions, put it in pile number one. If you cannot respond yes to both questions, put it into pile number two. Separate your collection into these two piles. Continue separating. Now, look at pile one, the tasks you enjoy doing or bring you joy AND that you are good at, and ask yourself one more question. If I continue doing this thing or offering this service, will it help my business grow in the direction I want it to become? Make two new piles, one pile containing the tasks that will help your business grow and one pile containing the tasks that won’t. In the end, you will be left with a small pile that: You enjoy doing or bring you joy. You are good at doing. Will help your business grow. The items in that pile are the things you should prioritise for your business. Those are the things you should be marketing to potential clients. Those are the things you want to hone your skills even further. Those are the things that will let you achieve your business goals. What about the other piles? What about the other piles that don't meat all three criteria? It all comes down once again to understanding priorities. Here’s what you do. The pile with tasks you enjoy doing and are good at, but Don't help your business grow, these are the items and services you continue doing when needed. You don't have to list them under your services but if a client asks if you can do them feel free to say yes. After all, these are things you are good at and enjoy doing, so don’t cut them out just because they don’t help grow your business, just don't prioritise them. Dividing the rest. Divide your original second pile, the things that don’t bring you joy or you are not very good at, into two more piles — ones that will help your business grow and the ones that won't. The pile that will help grow your design business becomes the stuff you offload. Meaning those are the tasks you hire other people to do for you. These are the things that you don’t like doing, or you are not good at, BUT you know they are necessary for your business to grow. Find people who both enjoy doing those things and are good at them and let them help you to build your design business. Finally, the pile of tasks you don’t like doing, you're no good at and won't help your business grow, stop doing them. They’re a waste of time and resources on your part. They’re not even worth the hassle of farming out. Remember, it’s OK to say no if a client asks you if you offer a particular service you don’t want to do. Understanding priorities when it comes to your business is the key to its growth. Concentrate on the things that bring you joy, you are good at, and help grow your business, and you will be on your way to success. Once you master this tactic, your business will have nowhere to go but up. What do you think of this strategy? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Greg Love the podcast, although I'm opting to start from the beginning, so I'm still only about 45 episodes in. I've been running my own design business for a number of years, but I went to school as an opera singer, so I've been in "fake it 'till you make it" mode and it's great to hear about this stuff from someone who actually knows what they're doing! I had a question for you! I've been doing this now for about 10 years (mostly web design), but it's only been in the last year or so that I've actually started trying to make it a main source of income. I had a decent talent for design, and have become a pretty good web developer over the years, but because I only did it on the side and I wasn't really immersed in the design world, whatever "talent" I had went un-trained and un-refined. As a classical musician I know first-hand that that is never going to get my skill to where I want it to be. Now that I'm trying to "level up," as it were, I'm finding that I'm rarely happy with my designs anymore. I dove in to learning about design, which I think has significantly upgraded my taste, but now I look at even my most recent designs and think "Yeah, this is fine but it's not amazing." It's been hard making money, not because I have any trouble finding clients, but because I don't feel confident about my work and I end up under-charging or "waiting until I'm better" before looking for new clients. In trying to figure out what's wrong, I've come to think that my designs would have been great 10 years ago, but now the "go-to" design aspects that have worked for me for years look dated and un-polished. At the same time, I get tired of seeing websites that all basically look the same. Menu at the top, hero section with giant photo and CTA overlay, usually three columns below, then some centered content, blah blah... So, my current struggle is figuring out how I can design things that are unique, but still look modern and polished. To some degree I know I just need to practice and learn more, but my question for you is: After all these years of doing what you do, how do you update your "style"? Are there resources you go to that talk about design trends or do you just let yourself evolve as you go, and if so, is it just a matter of trying things until you figure out what you think works? Do you have ways of deciding which styles, techniques, design principles, etc., no longer work well? Are there other aesthetics that you look to, like fashion or music, that help you creatively connect to the modern world? To find out what I told Greg you’ll have to listen to the podcast. Resource of the week BNI BNI is a global networking organisation that helps members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals. Through weekly meetings and exclusive resources, BNI helps you build a strong network that fuels professional growth. The best way to find out more about how BNI works is to go to a local chapter meeting and see for yourself what it’s like. To learn more, or to find a chapter near you visit the BNI website. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What does a designer do on April Fools Day? This week's release happens to fall on April Fools Day. The one day of the year where tomfoolery, shenanigans and levity abound. A day when you put all seriousness aside and let out your inner practical joker. I thought of trying to pull one over you by starting off saying something like “I’ve decided to end the podcast, and this will be my last episode” But then I thought, what if someone is reading this or listening to the podcast for the very first time. That person might not realise it’s an April Fools joke and leave. Or what if a regular listener took me seriously and unsubscribed from the podcast? Not to mention, since my episodes are mostly evergreen, someone may be listening to this episode later in the month, the year or perhaps even years from now. Instead, I decided to use this episode to share some of the “design” related practical jokes I’ve been part of over the years. I put "design" in quotation marks because I'm not talking about creating fake designs as a joke (although some of that does come into play) I'm mostly talking about pulling pranks on unsuspecting coworkers. If you’re here for advice on your design business, I’m sorry, but you probably won't get much out of this episode. However, if you're looking for something to liven up your day, then keep on. I’m a big proponent of working from home. I can’t imagine going back to office life working for someone else. But with all the perks of being self-employed, one of the drawbacks is not having coworkers to have conversations with, share ideas OR pull practical jokes on. That’s one of the things I miss since leaving the print shop. Pulling practical jokes on my wife or kids is fun. But it’s not the same as pulling a good one past an unsuspecting coworker in the middle of a busy business day. In honour of April Fools Day, I thought I would share some of the things I’ve pulled on my unsuspecting peers in years past. I describe all of these in detail on the podcast episode, so if you are here reading this, I suggest you press play and have a listen instead. They get better as you read. Unscrew the top of the salt shaker or switch the salt and sugar Saran wrap on the toilet seat (funny, so long as you don't have to clean up the mess afterwards.) Turn the lights off in the bathroom via the circuit breaker leaving the victim to finish their "business" in complete darkness. Turn Brightness off on monitors to make people believe their screen is turned off. Remove balls from mice (was fun before optical mice became the norm) Swap left and right mouse buttons, or change the tracking and scrolling speeds via System Preferences. Reroute computer wires, so keyboards and mice control the wrong computers (pre-wireless devices). Rearrange keys on a keyboard. Especially fun when used on people that need to look at their keyboard while typing. Put all phone lines on hold and tell someone there’s a call for them. Let them worry about picking up the wrong line. Up until now, I've shared some of the typical harmless pranks I've done. Now it gets more fun. Upsidedown screen: Find someone's desktop/wallpaper image and rotate it 180 degrees in Photoshop. Watch their confusion when they turn on their monitor and see the image upside down. Screenshot of a messy desktop. For someone who keeps a messy computer desktop, Take a screenshot of their desktop. Put all the files and folders from their desktop into one folder. Change that one folder's icon to a 1px by 1px dot and rename the folder to a single character. Place the folder at the bottom of the screen so that the name is off the screen. This leaves only the 1-pixel square "visible". Replace the background/wallpaper of the now clean desktop with the screenshot of the messy desktop. Watch and laugh as the person tries clicking on files and folders not knowing they are part of their background image. Scary warning message This was probably the best prank I pulled on my coworkers. Take a screenshot of a coworker's desktop. Take a screenshot of any warning or confirmation box that your computer displays. In Photoshop, crop the warning or confirmation box and alter the message to read something like "Warning: Proceeding with this option will result in the deletion of the hard drive.” Create two realistic looking systems buttons. One that says "Cancel" and one that says "Continue" but make the "Cancel" button greyed out. Place your new "Warning" message over the screenshot of your coworker's desktop. Replace your coworker's desktop image with your new creation. Sit back and enjoy. Watch as your coworker panics at the message on their screen. They will try to press the Cancel button, but of course, it won't work. Plus you made it greyed out to look like its not clickable. They'll be afraid to do anything else in case they inadvertently delete their hard drive. Let them worry for a while before letting them in on the secret. Then watch your back, because they will want to retaliate after this one. What’s the best design related practical joke you’ve ever pulled off or been the recipient of? Let me know by leaving a comment for this episode. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How much thought do you devote to protecting your WordPress website? [sc name="pod_ad"]I want to share something that happened to me this week. I came home from a nice lunch with friends to both an email and urgent voicemail message from a client saying someone had hacked their website and their URL redirected to a porn site. This is a relatively large client of mine that gets a decent number of visitors to their website each day, so there was a good reason for the panic. When I heard the message and the panic in my client’s voice, my only thought was to get this problem fixed ASAP. But I wasn’t worried because I know I have measures in place for exactly this sort of thing. But more on that later. WordPress is the most popular CMS in the world. That popularity also makes it the most popular choice for hackers. Fortunately, WordPress is on the ball and releases regular updates to patch any new and existing security holes. But, security as a whole is a reactive process. Patches are only issued once a security vulnerability is known. At its core, WordPress is incredibly secure, but the massive ecosystem of plugins and WordPress themes makes it more vulnerable to security holes. That’s why you should have measures in place for protecting your WordPress Website and those of your client. It’s not good enough to rely on what your web host provides as part of your hosting package. You need to have your own measures in place. Those measures need to include both a security plugin and a backup plugin. Step 1: A WordPress security plugin By installing a WordPress security plugin, you’ll get access to additional features that WordPress doesn’t have right out of the box, including things such as: Site, file, and malware scanning Protection from brute force attacks Regular security scans, monitoring, notifications Site firewalls Overall security hardening Sadly, a lot of site owners don’t think about security for their WordPress website until it’s too late. And once a WordPress site is compromised, there’s not a lot they can do besides notify visitors and try to clean up the mess if possible. If only there were something they could’ve done to prevent the site from being hacked in the first place. Oh, there is. Installing a top-ranked WordPress security plugin is the first step in securing your WordPress website. Top-ranked WordPress security plugins All In One WP Security & Firewall Wordfence Sucuri Security SecuPress Free iThemes Security Pro (This is the plugin I use on all my sites) Google Authenticator - Two Factor Authentication Although not a security plugin, the Google Authenticator plugin is a great addition for protecting your WordPress website. It's something that should be installed on every website. Google Authenticator adds an extra level of security by adding Two Factor Authentication every time someone logs into the WordPress website. iTheme Security Pro, my security plugin of choice comes with Google Authenticator as part of the package. I'm unsure if the other security plugins mentioned above also include Google Authenticator. Step 2: A WordPress backup plugin Every WordPress installation should also have a backup solution. Not one provided by your web host, but one you implement and control yourself. There are too many instances where web host provided backup solutions either take days to provide you with the backup of your website, the backup is outdated, or in some cases, it's corrupted. Don't take any chances with your WordPress backups and install a top-ranked WordPress backup plugin such as one of these. Top-ranked WordPress backup plugins Duplicator BackWPup BlogVault VaultPress(part of Jetpack) BackupBuddy (This is the plugin I use on all my sites) So how did my story end? First off, let me tell you that I wasn’t surprised that my client's site got hacked. I had seen increased login attempts on it lately numbering in the 10,000s. If a determined hacker wants into a website, there's only so much you can do to stop them. So I wasn’t surprised when it got hacked, but I also wasn’t worried. The first thing I did was wipe the site. I logged into my cPannel, went to File Manager, found the directory for my client's website and deleted everything in the folder. That immediately solved the first issue of the site being redirected to the porn site since there wasn't a site anymore to do the redirection. Then it was a simple matter of downloading the most recent backup from the cloud drive I send all my client site backups to and using BackupBuddy, reinstalled the entire site from the backup. In all, it took me less than 10 minutes to get the site back up and running. After reinstalling the site, I changed the password for the database as well as all User passwords and made sure WordPress, the installed theme and all plugins were updated. Only then did I call my client. When he answered and immediately started asking what can we do about the problem, it felt so good being able to tell him that everything was already taken care of and his site was back up and running. Please, don’t delay, and don’t rely on your web host's security and backups to handle this for you. If you are not already protecting your WordPress website with security and backup plugins get to it ASAP. Don’t wait until it’s too late. Are you protecting your WordPress website the way you should be? Let me know by leaving a comment for this episode. Questions of the Week I didn't answer a question of the week in this episode, but I would love to answer one of yours. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Building Client Loyalty = Repeat Business I have to preface today’s topic of building client loyalty by saying everything I’m going to talk about here won’t help you if you are not a good designer. You don’t have to be an amazing designer, simply being a good one will do. As long as you know what you are doing, then you will benefit from today’s topic. Face it; if you are not a good designer, there’s not much you can do to get repeat business from clients. Other than practice and get better that is. But I’m guessing by the fact that you are here right now, that you are serious about your design business and therefore must know what you are doing when it comes to design. So let’s move on. The idea here is to build relationships with your clients. Building relationships is the main ingredient in building client loyalty. I’m not talking about designer/client relationships, but relationships on a more personal level. No, I’m not suggesting you start dating your clients to keep them coming back. Although that might work. I don’t personally have any experience on that front, but hey, if it worked for you drop me a line and let me know. What I’m suggesting, is to get to know your client on a more personal level beyond the design projects you work on together. I’ve been following this principle since I got into the industry 30 years ago. Even more so since I started my own design business in 2005, and I must say, my track record is pretty darn good. The majority of my clients become repeat clients, and the majority of those repeat clients, keep coming back over and over again with more design jobs for me. I have a special mailbox in my mail app where I keep “praise” messages that clients have sent me over the years. Let me share a few lines from some of them. “There's nobody else I'd rather work with.”  “I can't imagine working with anyone else.” “I feel like you're a part of our company.” “You get me, I don’t know how, but you get me.” So how did I end up building client loyalty like this? Is it because I’m a world-class designer? Because I'm not. I consider myself very good at what I do, but I'm nowhere near world-class status. The reason I receive this sort of praise from clients is because of the relationships I’ve built with them over the years. Think about it. Relationships are built on two principles. Trust and how much you like someone. If you don’t trust someone, chances are you won’t have a relationship with them. Same if you don’t like someone, chances are you won’t have a relationship with them. Now the trust part is easy. Create good design work and deliver that work on time and chances are your clients will trust you. The other half of the equation is getting them to like you. Think about this: Clients would prefer to work with a good designer they like, than work with an amazing designer they don’t like. My strategy for building client loyalty Here’s my strategy for building relationships with my clients and getting them to like me. Are you ready for it? I listen, AND I take notes. That's all there is to it. No, seriously, that’s the magic of it. Listening and taking notes. The goal is to get clients to like you. The more you know about your clients, AND the more your clients realise that you know about them, the better the likelihood of those clients liking you. Let me elaborate, whenever a client comes to me, for whatever project. Not only do I want to know about their organisation and how the particular design project fits in, but I want to know about the client themself, their personal life, their family, etc.. And I build up this knowledge over time through conversations. How? Through idle conversations and chit chat and by asking the right questions when the opportunity arises. Don't be too forward by directly asking personal questions. Instead, ask indirect questions that will allow you to gain knowledge about your clients. Let me give you an example. Let's say a client I'm working with calls me on the phone. Me: Hello? Client: Hi, it's Mike, I need to talk to you about the project." Now's the perfect time for me to gain some personal information about Mike, my client. Instead of getting right into it, I might try stalling for some chit chat. One method I like to use is telling the client I need to save what I'm currently working on before talking to them. In doing so, I might respond with something like this. Me: "Hi Mike, just give me a couple of seconds to save this file I'm working on." During the pause, I'll add"Do you have any plans for the weekend?" While Mike is waiting for me to save my file so we can begin our conversation about his project he'll probably answer my question. Mike: "My wife and I are going to our daughter's piano recital this weekend." Knowledge bomb! I now know that Mike is married and has a daughter who plays the piano. This opens me up to asking followup questions such as asking how old his daughter is, how long has she been playing the piano, does she get her musical talent from him or his wife?. This is information I can use in the future to help build my relationship with Mike. The next time I talk to him, I can ask how his daughter's piano recital went. That's the sort of question that makes the client think "wow, this person cares enough to inquire about my personal life. I like that about them." Building a client information database The first part of my strategy for building client loyalty is to gather as much personal information about them as I can (without getting creepy and stalking them). The second part of my strategy is to organise that information so I can easily access it in the future. To do this, I use my Contacts App since it syncs between my computer and mobile devices, so I always have it at hand. Most Contacts Apps allow you to enter information such as the name of their spouse, children, birthdays and more. Any information that doesn't have a dedicated field goes into the Notes filed. I also have a dedicated calendar on my Calendar App specifically for client information — things like birthdays, anniversaries and all other occasions I might want to remember. I do the same with their business information by keeping track of trade shows, launch dates, special events their business is holding. I try to gather as much information about my clients as I can. What do you do with this information? I use the information I've gathered through various conversations to build relationships with my clients. If I know their birthday is soon, I might bring it up in conversation "Isn't your birthday coming up?". If they told me they were going to Paris for vacation, I might ask them about their trip afterwards. If I know their son plays baseball I might inquire about the upcoming baseball season. Anything that helps connect on a personal level builds the relationship and forms a bond with the client. This bond will increase the likelihood of the client liking you, and as I stated earlier, loyalty is based on trust and how much someone likes you. Get to know your clients. I go into much more detail on the podcast so please listen to this episode for more examples if you want to know more about building client loyalty. Make sure you take the time to get to know your clients. Learn about their business and the work they do, but also learn about them, their personal lives, their family, etc. The more you know about your clients, the closer of a connection you can have with them. And when that connection becomes solid, the client won't imagine working with anyone else but you. Building client loyalty makes clients for life. Do you learn everything you can about your clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Scott I love the idea that a design should not be quoted based on time but how do you come up with a price ? And what can you answer when a client asks you for justification for a price? To find out what I told Scott you’ll have to listen to the podcast. Resource of the week abc.useallfive.com abc.useallfive.com is an online tool that shows you how ADA (Americans with Disabilities Act) compliant your colours are in relation to each other. By adding your colours on the right, you can generate a chart to see how they can be used together for accessibility, and find similar colours that work better. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever considered selling digital products? Selling digital products is a great way to put your design skills to the test. Not only will you challenge yourself to come up with great ideas, but if you're successful, you can make excellent money doing it. I've never tried selling digital products myself so on this episode of Resourceful Designer; I'm happy to be joined by Tom Ross, the founder of Design Cuts, one of if not the best place for acquiring and selling digital products online. Listen in as Tom, and I discuss everything there is to know about selling digital products so you can hit the ground running and do it right. In this episode you'll hear us discuss: How to determine what product you want to create Choosing quality over quantity Ways to promote your digital product Creating sample and preview images for your digital product The difference between designing for clients and designing for a marketplace Income possibilities And more Whether you are contemplating selling digital products or you are an old pro at it, you're sure to gain some valuable knowledge from this episode. Be sure to share it with all your design friends. What's your experience with selling digital products? Let me know by leaving a comment for this episode. Questions of the Week There's no QotW this week, but I would love to get one from you. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Resource of the week The Honest Entrepreneur Show The Honest Entrepreneur Show is a new podcast and YouTube channel by Tom Ross, founder of Design Cuts. Each episode is 10-20 minutes long and contains zero fluff and zero B.S. Just real, candid insight into modern entrepreneurship. Tom covers topics such as dealing with mental health, to burnout, to behind authentic. You can watch The Honest Entrepreneur Show on YouTube, or listen to the podcast on Apple Podcasts on Google Podcasts or Spotify. Be sure to follow Tom on Instagram at instagram.com/tomrossmedia

Do you have an organization strategy? I was recently leafing through an old business magazine from the early 2000s, and I came across an article on organization skills. Specifically, organization skills to help you regain control over your schedule, your environment and your life. Although this article wasn’t about design, I found a lot of what it said still applies to today’s businesses and us as designers. Here's my spin on the article with some of my knowledge to bring you four basic organization principles to help you as a designer. Clear out the clutter In today's society, it's not uncommon to feel overloaded. We deal with too much stuff. Too many obligations, too many tools and resources, too much information. Clearing out the clutter means doing away with anything that is unnecessary. Clutter takes up time, space, energy and money. Make yourself a plan to clear out as much clutter from these areas as you can. Tackle them one at a time and free yourself. A place for everything The number one reason for clutter is not having a set place for stuff. In order to be organized, you need to have a system in place to organize your things. That may be hanging file folders in a drawer, a file cabinet or even a cardboard storage box. It also means having an organization strategy for your client files and folders on your computer. Whatever it is, having a clearly designated area for your “stuff” will make it more likely that your “stuff” will end up where it belongs. And when stuff is where it belongs, it will make it much easier and faster to find it in the future. That’s the time-saving part of an organization strategy. Develop systems I talked about organizing your “stuff” but what about your time? You can go about your daily activities in one of two ways. You can either do things randomly, meaning you have to figure out how to do things each and every time you do them. Or, you can work systematically, where you have a set way of doing those things each time you need to do them. Systems can apply to any activity you do, from designing logos or websites to invoicing clients, to collecting your tax information at the end of the year. When you have systems in place, you end up spending less energy figuring out how to do things. Instead, it becomes automatic. I have a system I follow for building websites. It’s a step by step list of everything I need to do in order to set things up to get started, such as installing Wordpress and plugins. Laying out the structure of the website. Figuring out the content of each page, putting those pages together, and finally testing the site to make sure everything is hunky dory. When you have systems in place, you can spend your time and effort focused on completing the task instead of figuring out how to do the task. Which in turn allows you to finish it much more quickly. Review and revise your systems Having systems in place is wonderful. They definitely help you become more organized. Providing they are still effective. If you are using the same organization systems you put in place 5 years ago there’s a good chance they are not as effective as they were and they could actually be impeding you. Don’t fall in the rut of doing things only out of habit just because it’s how you’ve been doing them for so long. Every once in a while you should ask yourself these three questions about your familiar routines. 1) Does it even need to be done? Don’t let “busywork” dictate your time just because it’s a habit. 2) Is this something that needs to be done by you? Can it be deligated? 3) Is this the most efficient way to do this? Is there an easier or quicker way? Get your life in order and you’ll not only be happier, but you’ll be more productive. And if you’re more productive, there’s a good chance your business will grow. Develop good organization strategies. What's your organization strategy? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Antonio Hi Mark, I’m studying graphic and web design. I’m from Spain and I start to listen your podcast for homework. After so many years in the business, what advice would you give to someone who is just starting in the industry? To find out what I told Antonio you’ll have to listen to the podcast. Resource of the week Securitycheckli.st Securitycheckli.stis an open source checklist of resources designed to improve your online privacy and security. Check things off to keep track as you go. It covers interesting things such as how to encrypt your text messages — reviewing your social media privacy settings — reviewing permissions such as location services and even your camera setting.

Do you have a business plan for your design business? Did you make a business plan when you started your design business? If you did, then you are in the minority. Most designers who freelance or run their own design business don’t bother creating a business plan unless they are required to do so by a bank or such. I’m lucky; my bank asked for one when I first approached them for a business account. At the time I thought it was a nuisance, but in hindsight, I’m glad they made me do it. It gave me direction and made me think about what I wanted to accomplish with my design business. So if you don’t already have a business plan, even if you’ve been in business for a while, you may want to take some time to come up with one. Here are seven common business plan mistakes to avoid. 1) Putting off writing a business plan. Most designers don’t bother with a business plan unless they’re asked to create one. Once their business is up and running most think they don’t need one, or that they are too busy running their business to make a plan for how to run it. That’s a big mistake. The busier you are, the more you need a plan. Have you heard the term “work on your business, not in your business”? A business plan will help you accomplish that by helping you focus on the things you need to do to work on your business. 2) Fearing the business plan. The thought of writing a business plan is much scarier than actually creating one. A business plan is not a thesis paper or a novel. It’s a simple guide for you to follow that will help your business to succeed. There are plenty of great resources online and in your local municipality, such as small business development centres, libraries, banks etc. that can help you with your business plan. 3) Ignoring cash flow. Most designers think in terms of profits and not cash. Profits are your sales minus your costs and expenses. Unfortunately, you don’t spend profits; you spend cash. And that’s where a business plan can help you. When you are running a home-based design business, there are plenty of things that require payments that go beyond the business — things like utilities, property taxes, home maintenance, and so much more. An essential part of a business plan involves creating a cash flow table showing you exactly how much of your profits get converted into spendable cash. 4) Establishing vague goals. A business plan is not about the dreams you have. You don’t write “I want to be the best designer in my area” in your plan. That stuff is all hype. The objective of a business plan is to generate results for your business. And for results, you need to be able to track and follow up. S.M.A.R.T. goals are a great way to look at a business plan. Your plan should contain specific dates, the responsibilities you need to take on, and the budget you are allotting to those responsibilities. Then set milestones so you can follow up and check your progress against your business plan. No matter how well written your business plan is, it’s meaningless if it doesn’t produce results. 5) Copying someone else's plan. There is no one size fits all when it comes to business plans. The resources I mentioned above can help direct you in writing your plan, but it has to be tailored to your specific business and needs. Remember, a business plan is a sales plan, a detailed action plan, a financial plan, a marketing plan and even a professional growth plan. A business plan is essential for starting a new design business, but it’s also useful for running and growing your business. You can bet that big design agencies such as Pentagram or Landor not only have a business plan but regularly review and revise it as their business grows. 6) Diluted priorities. A business plan is meant to be a focused strategy for your design business. Therefore you need to focus on the priorities in your plan. A plan with 20+ items to keep track of is not very focused and will be much harder to adhere to. Each section of your business plan should have only three or four essential items you are working towards. Remember, the more items you are focusing on, the less importance and less attention you can devote to each one. A short, precise business plan has a much higher chance of success than a long diluted one. 7) Not reviewing your plan. Hopefully, you're convinced of the importance of having a business plan, no matter how small or large your design business. But having a business plan isn’t very helpful if you don’t review it on a regular basis. Set annual reminders to review your plan and make amendments to it to help your design business grow. Doing so will help keep you focused and show you the direction to take to achieve to achieve success. Do you have a business plan for your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Rosey How do you balance multiple priorities? It causes me a great deal of anxiety to leave things unfinished. In a perfect world, for me, I would only have one thing to do at a time and could just work from beginning to end, but that never happens. If you're working on 4 things at the same time, and none of them are finished (that's me right now). How do you know when is the right time to stop working on one thing, and pick up working on another? To find out what I told Rosey you’ll have to listen to the podcast. Tip of the week resource name I received a concise email from my copywriter this week. It went like this. Hi Mark, Here is the brochure copy. Let me know if there are any changes you would like me to make. Pam It’s that second line that gave me pause. “Let me know if there are any changes you would like me to make.” In a way, she was encouraging me to make changes to what she wrote. I opened the attached Word document with the thought in my head to look for things to change. I didn’t find any, the copy was perfect, but the idea was there. This got me thinking about all the conversations I hear, where designers are complaining about the number of revisions clients ask for. The usual solution I hear is to limit the number of revisions you offer. Or Charge for revisions beyond X number. Maybe the problem is these designers are inviting their clients to make revisions by asking them if there are any changes they would like the designer to make. Instead, the designer should be asking their client what they like and don't like about the design. If the client wants something changed they will ask without being prompted, so what’s the point of encouraging them to look for things to change? If you are guilty of this, maybe you should alter your wording and see if it somehow reduces the number of revisions you’re asked to do. It’s just a thought. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Designing for family and friends is the bane of many designers. Opinions vary amongst designers regarding designing for family and friends. Some are firmly against it and for others, it's no problem. I fall into this latter group. A couple of weeks ago I released an episode on starting a design business from scratch. My second step in the process involved reaching out to family and friends to help spread the word about your new design business. After all, who better to spread the word then the people who know you best, your family and friends. And chances are one of them will become your first design client. I go into much more detail and share personal experiences in the podcast episode. Be sure to listen to it for the full story. Here is a rundown of what I covered on the podcast. Setting ground rules for family and friends. Because family and friends are familiar with you outside of a work environment, you need to set ground rules before agreeing to work with them. If you state the terms of your business relationship with them up front, your dealings should go much smoother. Here is the process that has worked for me over the years. Keep in mind that everyone's family and friends are different so what works for me may require some adjustments to work for you. A family member's or a friend's business is still a business. A business operated by a family member or a friend is still a business, and you should treat it as such. Your relationship with them should not change the way you operate your design business. You need to treat family and friends like you would any other client. Follow your standard procedure by sending proposals, making them sign a contract and issuing an invoice once the project is finished. Family and friends should not be exempt from good business practices. The only exception I make is offering them a "Family and Friends Discount" of 30% off my design services. I charge full price for all expenses such as printing or web hosting. Even if you are doing the work for free, you should still use a contract and issue an invoice with a 100% discount. This will teach your family member or friend to value your time and skills by showing them how much you would typically charge for the services you are providing them. Dealing with personal projects from family and friends. Family and friends will sometimes approach you with a personal project that has nothing to do with business. They're hoping that the bond between you is strong enough for you to volunteer your time and skills. How you handle these requests is entirely up to you but keep in mind that it's perfectly ok to say no to them. One option at your disposal is bartering, getting something in return for your services. Family and friends are a great resource for a "favour for a favour". The way I handle these situations is to determine if the project in question is personally for my family member or friend. If it's something specifically for them, I'll do it, as a favour to them. However, if they are asking on behalf of someone else or a group they belong to I will treat the project as a business dealing and determine if it merits a discount or not. Mom's are exempt. When it comes to your mom, everything I mentioned above goes out the window. The woman put up with all your nonsense growing up the least you can do it offer your skills and time to whatever she asks of you. You probably owe her way more than you'll ever be able to pay back anyway.   How do you deal with family and friends? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Kayla In a past episode I remember you saying that you upcharge print materials (i.e. you've designed a brochure and the client wants 500 more of the exact same design. You simply send it to print again). How do you suggest upcharging? A flat rate? Or a percentage? To find out what I told Kayla you’ll have to listen to the podcast. Resource of the week Facebook Groups Facebook groups are a great way to stay connected with our industry and a great source of information when you need help. There are various Facebook Groups for just about any topic. Here are a few I belong to that may interest you. Resourceful Designer Group Logo Geek | Logo Design Community This Design Life Divi Theme Users Divi Web Designers   Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Don't ruin your design business, avoid the following. [sc name="pod_ad"]Think of your design business like climbing a mountain. To climb a mountain, you require willpower, perseverance, skill, knowledge, stamina, patience and concentration. All these traits come together to allow a mountain climber to make their way up a mountain. You need these same traits to run a design business. Sure, you use them differently, but they’re the same traits nonetheless. And similar to maintain climbing, one slip can mean disaster. Luckily, slipping up on your design business won’t result in death like falling off a mountain will. But it could ruin your reputation, which in turn will ruin your design business. That’s why it’s good to stay on your guard and avoid these 12 ways to ruin your design business. Doing these could ruin your design business 1) Failing to communicate - taking too long to reply to emails.   You are not expected to drop everything you're doing to reply to each new email. It's standard business practice to respond within an acceptable window of time. However, that window shouldn't stretch several days long. It can become increasingly frustrating for the person waiting for your reply. Do this often enough, and clients will lose confidence in you and take their business elsewhere. If Gmail is your email platform check out Boomerang that allows you to set follow up reminders, so you never miss replying to an email. If you don't use Gmail, setting reminders is easy using Siri on your Apple device, your Amazon Alexa or Google Assistant. Simply set a time for your device to remind you to reply to the email.  2) Missing deadlines. Missing deadlines is a sure fire way to ruin your design business. Miss more than one and there's a good chance your clients won't bring you any more design projects. Missing deadlines is usually a case of bad time management and biting off more than you can chew (see number 4). Whenever possible try to pad your deadlines, meaning once you figure out how long a project will take, add on a few days or weeks to act as a buffer, just in case. If you go over your estimated time that buffer will keep you within the deadline. And if you manage to finish on time, your clients will be that much more impressed with you.  3) Showing a lack of confidence in your skills. Nothing turns off a client more than showing a lack of confidence in your abilities. If you show any doubt in what you present to your clients, they will start having doubts about hiring you. Even if you are unsure, you need to present with confidence. Your client will let you know if your designs are not right for them. Never ask a client what they think about the designs you present them. You can ask them what they like or don't like, but not what they think. Asking them what they think is a way of saying you are unsure of what you are presenting and you are seeking their affirmation.   4) Biting off more than you can chew. Don't be afraid to turn down work or to delay working with a client because of your heavy workload. Being in a situation where you cannot take on any more work is a great position to be in. If a client wants to work with you, they will wait their turn. The worse thing you can do in this situation is accepting the work anyways. It's a sure fire way to missing deadlines (see number 2). The same goes for projects with scopes larger than you can handle. You should have a team you can call uponin certain situations, but some projects are just too big for solo designers, no matter how much you'd like to take them on. Don't be afraid to pass on them.  5) Overreacting to criticism. If you can't take criticism, you shouldn't be a designer. It's the nature of our industry that not everyone will like what you do. You need to learn and grow from the criticism you receive, regardless if you agree or disagree with it. Responding to criticism with a strong emotional reaction is an excellent way to alienate your clients. Keep your hurt feelings to yourself.   6) Over-promising and under-delivering. Over-promising and under-delivering is another way to ruin your design business. Examples are missing deadlines (see number 2) or biting off more than you can chew (see number 4). However, sometimes you might be tempted to over-promise your skills and abilities. Telling a client, you can do something, when in fact you are not sure how to do it can lead to disaster. Never promise a client you will/can do something unless you know you can follow through.  7) Don't take time to learn and experiment. This relates to you as a designer. Our industry is continuously changing with new tools, new platforms and new trends. If you fail to keep up your business is doomed. Clients hire designers to help them compete in their market. For that to happen, you need to know how to design things that can compete. Nobody wants a designer who is behind on the times. 8) Don't take time to be inspired.  You are a creative person; it's why you became a designer. Feed your creativity by seeking out things that inspire you. Visit museums, read art magazines, watch documentaries or study the world around you. Inspiration can be found in everyday things if only you take the time to look. Not finding ways to fuel your creativity is another way to ruin your design business. 9) Commenting negatively on a client's previous designs. No matter what you think of a client's previous designs, you should never tell them they are bad (unless you are the one that designed them. In that case you are ok). You don’t know the history behind the piece. The client may have created it themselves or had a friend or relative design it for them. The client may be very proud of the work. If you tell a client their previous designs are bad, you may be insulting the client and ruining your chance to work with them. Instead, tell the client how you will do things differently. How you will modernise the look. How you will use innovative new approaches to produce great work for them. Just don't tell them how bad their old stuff is.  10) Talking carelessly about clients. Once you've been at this for a few years, you'll build up a library of weird, funny, strange, and possibly horrible stories about clients. There's a whole website dedicated to lousy design clients. Even though they make great conversation topics, you should be very careful about what you say and to whom you say it when talking about your clients. You never know if someone listening may know and report back to the client. Talking about a client behind their backs will not only ruin your design business but ruin your reputation as a designer. 11) Lying to a client I shouldn't have to explain this one to you. Lying to clients is not good. Never tell a client you are "almost done" a project you have not started yet. Never tell a client you "didn't receive their email" (they may have Read Receipt turned on). Never tell a client... you get the idea. Don't lie to clients. Getting found out is a definite way to ruin your design business.  12) Passing off other’s work as your own Another one I shouldn’t have to explain. However, I'm not talking about stealing another designer's work. There's already enough of that happening on crowdsourced design sites. I'm talking about taking credit for stock images you use in your designs or taking credit for something you contracted out. Clients understand that you cannot do everything yourself. Let them know when you've gotten help. It's your reputation on the line. Your business and design reputation plays a very important role in people deciding to hire you and whether or not they keep working with you. Building a relationship with your client is the best way to ensure a long term commitment from them. By avoiding these twelve things, you are taking the proper steps to ensure you don't inadvertently ruin your design business. What did you think of this week's topic? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Kevin I have a question about closing deals. At times potential clients reach out to me with an interest of having a website designed for them. They will usually reach out to me by email telling me the basic details for the website, such as page structure, features colors, etc. I realized that when replying to their first email, most of them never reply back. So how would you go about responding to a clients email? Do you tell them your pricing straight up? Do you ask them to tell you their budget for the project? To find out what I told Kevin you’ll have to listen to the podcast. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost! is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Micro Goals are the key to achieving your goals. [sc name="pod_ad"]For your design business to succeed, you must set goals for yourself, and for those goals to be reached you need to break them down into micro goals.  I've talked on a previous podcast episode about setting S.M.A.R.T. goals for your design business, goals that are Specific, Measurable, Achievable, Relevant and Time-Related. But even S.M.A.R.T. goals fail sometimes. That's where micro goals come in. You need goals to measure your personal and professional success. Without them, it's much harder to know when you’ve reached a milestone or level of success. There’s a certain satisfaction in accomplishing goals. It has even been scientifically proven that accomplishing goals releases dopamine, a bodily chemical associated with happiness. Unfortunately, plenty of goals go unaccomplished. Mostly due to a lack of urgency. This happens when a person concentrates too much on reaching an end goal and not on the steps required to get there. Micro goals are the day to day steps needed to achieve those loftier end goals.  For example, a person wanting to lose 100 pounds may feel like it's a daunting task. However, it will seem much easier to accomplish if they set micro goals to lose two pounds per week throughout a year. Micro Goals give you a path. The path to reaching a future goal isn't always clear. Micro goals act as stepping stones that help you along the way by showing what needs to be done tomorrow, today, or even right now. Since they are easier to concentrate on, there’s less chance you’ll lose focus on your micro goals. If your goal is to start your design business within three months, what will you do between now and then? Perhaps some of your micro goals will look like these. Choose a name for your business Complete and file business registration papers Acquire a domain name Set up email accounts for your new business Design a logo for your business Build a website Have business cards printed Open a business bank account Choose and set up an invoicing system These micro goals act as reminders of the steps you need to take each day until you open your design business. Micro Goals give you a reminding push. Because micro goals are small and easy to accomplish, they encourage you to start doing things now that may otherwise get pushed off. They act as reminders that these things need to get done to make progress towards your end goal. Micro goals are also reminders of the progress you are making as you complete each one. Without micro goals, you may fall victim to procrastinating. You may feel that a goal that is still months away isn’t a priority and you may delay working on it for another day, week or month. Micro goals keep you on track and help build momentum.  Do you want to hear something funny? That momentum you gain by completing micro goals makes you feel good about each accomplishment and pushes you to do even more. That's the dopamine effect. Your body releases dopamine whenever you experience a pleasurable sensation, such as completing a micro goal. This effect is associated with your body's reward system motivating you to crave it even more. And that means a greater motivation to tackle the next micro goal to feel good again. According to Psychology Today, “everything from making your bed to doing all the dishes will give you the ‘ding-ding-ding’ feeling of having completed a task. Neurobiologically the satisfaction of completing a task creates internal rocket fuel that energises you to keep working towards your larger goal.” And according to Teresa Amabile and Steven J. Kramer of the Harvard Business Review "The more frequently you experience that sense of progress, the more likely you are to be creatively productive in the long run,” It doesn’t matter how much is left to reach your end goal. Making these little strides can make a huge difference in how you feel and perform today. Isn’t the human body a fantastic thing? Micro Goals help with time management Most of us have more than one long term goal. Sometimes those multiple goals compete for our attention, and it’s hard for us to prioritise them. With our limited time available each day, on which goals should you concentrate? Because Micro goals have small time frames associated with them, they allow you to cut through that confusion by letting you work towards multiple end goals at once. Spend an hour or two on one, a few minutes on another, and an afternoon on yet another goal. By the end of the day, you will have made progress on multiple end goals, and you’ll feel good about yourself. How Micro Goals Work To get started with micro goals you need to ask the question "What individual steps, once accomplished will bring me closer to my end goal?" Write out those steps and start working on and checking them off. You’ll quickly learn to appreciate all these minor accomplishments, and you’ll feel good about the progress you make towards your end goals. Examples of micro goals If your goal is to double your design business revenue, here are some micro goals you could try: Call clients you haven’t talked to in a while and inquire if there’s anything you can do for them Send out an email to your clients asking for referrals. Read one chapter per day of a business or marketing book that could help with business growth. Review and update your pricing strategy.  These are just a few examples of micro goals you could use to double your revenue. Get started today What goals do you have for your future? Break them down into the smallest possible actionable units and get working on them. Pick a micro goal, finish it, and move on to the next one. Repeat this over and over, and before you know it, you will be reaching the goals you’ve set for yourself and your business. And don’t forget to enjoy the dopamine hit along the way. Do you consciously set micro goals for yourself? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Vincent I am just starting to get my business going and already have some good traction with some local churches that have asked for quotes. I am encountering a decent amount of questions about these services like ChurchCo (thechurchco.com) that will create a custom (on demand) website for you and are charging $20-40 per month for the service. I would assume that you have come across some of these. Do you have any advice on how to show the value proposition of going with a true web designer vs. a service like this? To find out what I told Vincent you’ll have to listen to the podcast. Resource of the week remove.bg Remove.bg is a free service to remove the background of any photo. It works 100% automatically: You don't have to manually select the background/foreground layers to separate them - just select your image and instantly download the resulting image with the background removed! Currently, the resulting image is limited to 500px by 500px but they say they are working on increasing the size. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Here are nine steps I would follow if I were starting a design business from scratch today. Since launching Resourceful Designer in 2015, one of the biggest struggles I’ve seen from my audience is starting a design business and finding clients. I realise that I've never actually said what I would do if I had to start a design business from scratch. Until now. Over the past 148 podcast episodes and via countless conversations on Facebook, I've shared plenty of advice on growing and starting a design business. This is advice I’ve garnered through my own experiences and what I’ve learned from other’s who have gone through a similar journey. Every week I receive messages from listeners thanking me for that advice. They tell me how I’ve helped them start their own design business. Some even credit me with giving them the courage to leave their full-time job to pursue their dream. I'm glad that they find my advice helpful, but I also know that I’m far removed from where these listeners are in their careers. I have a successful design business. I don’t need to go looking for clients; they come to me. I’m at a point where I can turn down projects and clients that don't interest me. I don’t even have a website for my business. And yet, I’m prospering. That’s because I’m 14 years into this. Plus I have another 15 years before that working at a print shop. All these years have helped me build my brand, my reputation, and the client loyalty that I talk about so often on the podcast. I know what I did to get to where I am today, and I share a lot of that with you. But I also know that I started at a time when "social media" wasn’t a common phrase. When most people hadn’t heard of Facebook. When YouTube was just getting off the ground and wouldn’t become mainstream for several years. And talking about podcasts would be met with blank stares. Things were different then. When I decided to start a graphic design business I never dreamed that I would have clients all over Canada, the USA, some in Scottland, Australia, Hong Kong and more. Back then, I was just hoping to get a handful of good local clients to keep me busy. I built my business on that principle.  But what about today? I’ve been thinking a lot recently. What would I do if I had to start a design business from scratch today, without the benefit of 30 years experience? Here are the steps I would follow if I were starting a design business today. Please keep in mind that I’m talking about starting a design business, not becoming a designer. In this scenario that I already know how to design. Step 1: Build a website The very first thing I would do while starting a design business is launch a website. I know it's ironic considering I don't have one for my current business. But a site is crucial to growing any business today. It’s the hub where people can find out about you and your business. I’d Start small with just the basics and a small portfolio, and build upon it over time. But I would launch a website ASAP. Step 2: Tell family and friends about your design business The next thing I would do is start spreading the word that I’ve started a design business. I would tell my parents, siblings, aunts and uncles. I would reach out to cousins I haven’t seen since so and so’s wedding a decade ago and tell them that I've started a design business. The purpose isn't to get business from them, although if I did it would be nice. I would reach out hoping they will spread the news. You never know when one of your relatives may know of or hear about someone who needs a designer. I would then go through my email contact lists, my Facebook friends etc. and send them a message, even if I hadn’t spoken to them since high school. Again, I just want to spread the word. The more people who know I’m running a design business, the better the chances of me picking up clients. I would say something like this. Hi Lisa, It’s been a while, hasn’t it? I hope life is treating you well. The reason I’m reaching out is to let you know that I’ve started a graphic and web design business. Here’s my website (URL). If you or anyone you knows needs a graphic designer I would be grateful if you would pass on my name. Thanks and take care, Mark Step 3: Join the Chamber of Commerce After contacting family and friends, I would join my Chamber of Commerce. Not only would I join the Chamber, but I would set up a meeting with whoever the director is and get to know them. I would inquire if they have any events or projects coming up that may require my services. Then I would go through the Chamber's membership directory and reach out to every person on the list, introducing myself to them, and once again. Asking them to pass on my name if they know anyone that needs a designer. Step 4: Contact suppliers who may need design work done. Once my business was set up, I would visit every printer, screen printer, design agency, sign company, trophy shop, promotional marketing supplier, embroidery shop, etc. and let them know who I am and what I do. These types businesses sometimes need a designer but not enough to have one on staff. I would try to get my name on their contact list for when they do. Step 5: Contact the tourism bureau. Next, I would reach out to my local tourism bureau. The purpose of a tourism bureau is to attract visitors to your area, specifically to the events and attractions of the tourism bureau's members. I would ask the tourism bureau if they need any help in promoting the area. I would also ask them to pass on my name should any of their members need a designer. I wouldn't stop there; I would look at the tourism bureau's calendar of upcoming events and contact those people directly to see how I could help them. Step 6: Contact local theatre companies. Almost every community has at least one theatre company who needs to attract spectators to their productions. I would contact whoever was in charge of my local theatre companies and offer them my services. Step 7: Promote my services at networking events This is a trick I actually did use when I started my business 14 years ago. I attended as many networking events, trade shows, get-togethers, or anywhere with a crowd of people and walked around with a T-Shirt that read "Hi, I’m a graphic designer, Let’s Talk". It worked in 2006 and I know it still works because DaJaniere, one of my listeners sent me a photo of herself in her own “I’m a graphic designer, let’s talk” Tee and told me how she wore it to a women’s empowerment conference in Detroit, and people were going up to her and inquiring about her services.  It works and I would do it again. Step 8: Go door to door. It's not the most glamorous option but it is tested. I would pick an area in my community, do a bit of research on the businesses there and then approach them asking if they need help improving their marketing material or website. I would especially target any business with an unsecured website, those with an http:// instead of an https://. It's a great conversation starter. I would explain to them how Google is penalizing unsecured website and what it does to their search engine ranking. I would also make sure to offer my services as a solution. Once I exhausted one area of my community, I would move on to another until I’ve gone door to door everywhere I wanted to. Step 9: Leverage Linkedin. A lot of designers swear by Instagram, and of course, there are the popular Twitter and Facebook. The problem with these social media platforms is most people visit them to get out of a business mindset. They’re there for the social connections and camaraderie. Except for Linkedin that is. Linkedin is a very business-oriented social platform. Most people use it with business purposes in mind, and it's a great place to pick up new clients.  I would start off by writing a few short articles about how design affects business decisions. Perhaps topics such as: How to use colour as a marketing strategy. How a rebrand can boost a businesses exposure. How most businesses fail when it comes to their brand. Once I published these articles on LinkedIn I would start reaching out to people, probably people in my local area and once again, ask if they need design services. Those articles will act as social proof that I know what I'm talking about when they view my profile. It’s all about the Ask, Do you see the pattern here? Ask family and friends to refer you. Ask the Chamber and Chamber members if they need your services. Ask printers, agencies, supply shops if they need any help. Ask the tourism bureau. Ask theatre companies. Attend networking events wearing a T-shirt asking if people need a designer. Go door to door asking businesses if you can help them. Finally, reach out to people on LinkedIn asking if you can help. It all comes down to the ask. When you are starting a design business, you can’t simply sit back and wait for clients to come. That may happen later but not in the early stages. No, you have to persistently ask people if they, or if they know anyone who could use your services. It may seem daunting, but that’s how you grow.  Keep in mind that all these steps are geared toward landing your first clients. You don't need many clients when you are starting a design business. In 2006 when I quit my job at the print shop and went full-time on my own, I had less than 10 regular clients. Those few clients were enough to help me get started and grow to where I am today. So there you have it. What I would do if I were starting a design business from scratch in today’s market. I hope if you are still new to running a design business that this episode gave you some motivation and some ideas that you could try right now in order to grow your business. If you stick with it, I’m sure you’ll do fine. What strategies would you use if you were starting a design business from scratch today? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Steve Hi Mark, you often refer to your "Virtual Assistant" who helps manage your websites on a monthly basis. Can you tell us more about using a "virtual Assistant" and where we should look to hire one? To find out what I told Steve you’ll have to listen to the podcast. Resource of the week Trim View in Adobe Illustrator A feature in Adobe Illustrator that many have been asking for for years, is finally available. Trim View (View>Trim View) hides the part of any item or element that hangs off the artboard in Illustrator. Anything that touches the grey area around the artboard is hidden from view when Trim View is turned on. This allows you to view only the "active" part of your design. No more making masks or special layers to hide those items. Thank you Adobe for finally implementing this long sought after feature. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

You can't get worse by practising [sc name="pod_ad"]Every skill you try to learn has a learning curve to it. Sometimes that curve is small, and sometimes it’s very long. And in some cases, that learning curve is never-ending. Such as with design skills. The title of this episode is Progress Over Perfection. That’s because perfection is an unattainable goal, which is a good thing. Think about it. What if you designed the most fantastic logo or website, one that every single designer in the world acknowledged as being perfect. How would you follow that up? How can you improve on perfection? You can’t. And that’s a good thing. It’s what keeps us creative. If you attained perfection, there would be no more motivation to carry on because everything after that point would be a step-down. That’s why I choose the title Progress Over Perfection. Because perfection is unattainable, your goal should be to make progress instead by continually improving your design skills. You do that by practising. There will never be a time in your life when you don’t need to improve your design skills. Even famed designers such as Michael Bierut from Pentagram or Kate Moross from Studio Moross continue to practice their skills. Carolyn Davidson designed the Nike swoosh when she was a student at Portland State University. It’s one of the most recognisable brands on the planet. But do you think Carolyn stopped learning or trying to improve her skills after that success? The answer is no. These designers, as well as every other designer around the world, continue to improve their design skills by practising their craft. And by practising, I mean doing things over and over again with the intent of becoming better. It’s a long road. I’ve been in this business for 30 years and the skill level I want to be at as a designer is still far beyond the horizon. That’s why I continue to practice my craft every day. Have you ever watched an Aaron Draplin teaching logo design? He doesn’t merely pick up a pencil or his mouse and design an amazing logo. No, he tests out idea after idea, discarding some and expanding on others. He keeps doing this 50, 100, 200 times until he begins to narrow down the ideas to one concrete logo design. Even then, that final logo design may get discarded for something completely different. That is practising. Call it brainstorming or brain-dumping or experimenting or whatever you will; it’s still practising. When my daughter was a young teenager, she played on a competitive soccer team. One day, they had one of the women from Canada’s Women’s National Team help them out at practice. She was one of the players from the 2012 Olympic bronze medal team. She told my daughter’s team that if you want to get good at soccer, you need to touch the ball over and over. Not kick it, or dribble it or bounce it on your knee, although those do help. Just keep moving it with your feet over and over and over again, and you will become a better soccer player. Every time a soccer player touches the ball, the ball reacts. They touch the ball with their foot one way the ball behaves in a certain way. They touch the ball another way, and it responds differently. Every time the ball reacts to their touch, they are learning what to expect. After doing it a thousand, ten thousand, a hundred thousand times, they will come to know exactly what to expect from the ball. That is called practising. It’s not as glamorous as practising penalty or corner kicks. Or as fun as dribbling the ball through an obstacle course of orange cones but it’s practising nonetheless. And the more they do it, the better they will be on the soccer pitch because that practice will help them understand how the ball reacts to their touch. To stay at the top of their game, they need to continue practising. Amazing players such as Renaldo or Messi or Canada's Christina Sinclair don’t stop practising just because they’re at the top of their game. If anything, they need to practice even harder than before. The same goes for design. Every doodle you make, every sketch you make, every ill-conceived design concept you come up with, every logo, poster, banner, or website that gets rejected by a client should be considered as practice in the journey to make you a better designer. Every design you make will help you better understand how certain elements interact with each other, how things align, how colour combinations work or don’t work, how fonts complement each other. What things create flow and what things break it. Every design you make is practice to become a better designer. There are no fast solutions. There are no books, tutorials, online courses or school programs that will magically make you a great designer. The only way to become a great designer is by learning new skills and practising those skills over and over and over again. This goes for both new and veteran designers. We all need to keep practising. The better you get at design, the more you’ll understand the importance of practising. Remember, Progress over Perfection. Don’t be discouraged if you’re design skills are not improving as fast as you would like them to. Or the critiques you receive from your designs are harsher than you expected. Renaldo didn’t become a superstar of soccer overnight. He spent years and years honing his talents. Practising every chance he got. If you do the same, if you devote your time to practising your design skills, there’s no reason you can’t become a superstar of the design world. You can’t get worse by practising. How much time do you spend practising your design skills? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Victor You mentioned before how it's good to get to know designers in the community so you can hire or pass work on to them. Do you think it would be a good idea to introduce myself to studios in my community as a freelancer? My thought was that if I could do this with freelancers in the community, why not studios? To find out what I told Victor you’ll have to listen to the podcast. Resource of the week Squoosh.app Squoosh.app is a website that allows you to drag and drop images you want to optimise for web use. The image appears in a full browser window with a slider in the middle. Your uploaded image is on the left and the optimised image on the right. You drag the slider left and right to compare the two images. Options allow you to resize the image as well as reduce the colour pallet. You can also adjust the type of compression and quality of the image until you are satisfied and are ready to download your newly optimised image. I don’t know how they do it, but I’ve been able to take optimised images out of Photoshop and cut their filesize in half without any noticeable degradation of the image. Check it out; I'm sure you'll find the site useful. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you taking measure of your design business? Whether you are running your design business full-time or part-time, you probably started it with a vision of how your ideal business should look.  How does it measure up? Are you exceeding your expectations or are you falling short? If you are exceeding your expectations, do you know how you're doing it? What is contributing to your success and can you sustain it and continue to grow your design business? If you’re falling short of your vision of an ideal design business, do you know why? Knowing why your falling short is a significant step in rectifying your situation. I’m publishing this during the first week of 2019. I know it’s cliché but the beginning of a new year is the perfect time to look at your design business and see if it measures up to what you imagined it would be. It’s also the perfect time to make any needed changes to realign and get back on track if it isn't. For most people, the beginning of a new calendar year also means the beginning of a new fiscal year. If you've been in business for more than a year you can take some time and compare the past year over the previous ones to see how things stand. A new year also means you have a clean slate to build upon going forward.    Taking measure of my own business, I see that I didn’t grow in 2018. I made about $2,000 less in 2018 than I did in 2017.  In the grand scheme of things, $2,000 isn’t that much, so I’m not worried about it. But it is the first time since I started my design business that I haven’t seen growth from the previous year. So what went wrong? I invoiced for more design work in 2018 than I ever have. So that’s not the issue. Looking at my accounting books, I see that revenue from the print brokering service I offer declined. Design revenue went up, while print brokering went down. Please don't take that the wrong way, there’s still a significant amount of money to be made in print brokering if you’re thinking of getting into it. I believe I can pinpoint the decline in print brokering revenue to three clients. I had two clients who went completely digital and decided not to have printed versions of their annual report last year. A third client, a yearly festival had some financial difficulty and drastically reduced the number of booklets, pamphlets, posters and other printed material I handled for them. Between the three of them, I lost several thousand dollars in printing revenue. Considering this, I need to take the time to figure out how I can make up for the decline in print brokering revenue going forward should the trend continue. Should I concentrate on promoting my print brokering service more, or should I focus on getting more design work? That’s up to me to decide. What you need to decide is what it is you want to accomplish with your design business this year. I don't know your particular situation so I can’t tell you exactly what you need to do, but I can offer some suggestions that may help your business grow.  Improve your touchpoints Touchpoints are the avenues potential clients come in contact with your business. They consist of things like your business cards to your website to the way you answer your phone. My free guide, the Four-Week Marketing Boost can help you with this. As the old saying goes, "You only have one chance to make a first impression." so why not make it the best first impression you can. Review your contract and proposals Take a few minutes to review your contract and proposal templates. Do they protect both you and your clients as thoroughly as they should? Make sure any new services you offer are listed and remove anything that is outdated. Raise your prices The beginning of a new year is a perfect opportunity to raise your rates. Especially but not limited to anything you charge for by the hour. Raising your prices not only increases your income, but it can elevate the quality of clients who seek you out. Expand your services Did you learn anything new last year that you could add as a service you offer? SEO, Google AdWords, Facebook Ads, Print Brokering and so much more can become new services that can increase your income. Niche down Have you considered specialising in a niche? Narrowing your focus and concentrating on one industry is a great way to be seen as an expert in your field. The beginning of a new year is a perfect time to start targeting a new niche. Set goals for your business. Of course, January is the perfect time to set goals not only for yourself but for your design business. Determine what it is you want to accomplish this year. Having a goal makes it much easier to track your progress, and it becomes much more satisfying when you reach it. Any time of year works No specific time of year is best for reviewing your design business, but January seems like the most popular time for taking measure of things in your life. However, even if you are listening to this episode in April or in July, you can still take a bit of time for taking measure of where things stand with your design business and make whatever course corrections you need to make. What did you find after taking measure of your design business? Let me know how things are working out for you by leaving a comment for this episode. Resource of the week Four Week Marketing Boost The Four Week Marketing Boost!is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOSTto 44222. Improve your business' image and create the best first impression possible to attract more clients. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

A look back at 2018 and a look ahead to 2019. I want you to take a look back at what you accomplished and at what you failed to achieve in 2018. With that in mind, what are you going to do to make 2019 even better? I don’t know your situation. I don’t know your family dynamics. I don’t know your level of education. I don’t know your current work situation. Maybe you’re a student still learning design. Perhaps you’re a new designer still getting your feet wet. Perhaps you’re a veteran designer like I am. Maybe you work for yourself, or maybe you work for someone else. Whatever your situation, I want you to take some time to look back at 2018 and think about your accomplishments and your perceived failures. I say "perceived failures" because they are only failures if you've given up on them entirely. Like most people, you probably had some goals for yourself and your design business. Perhaps it was to start your own design business or to land that first paying client. Maybe it was a financial goal you set for yourself — a specific dollar figure you wanted to reach in revenue. Did you reach those goals? For those goals you accomplished, where you satisfied with the outcome? Thinking back, are there ways you could have made reaching those goals easier for yourself? If there are goals you didn't reach, what prevented you from reaching them? Have you given up on them or are you working even harder to achieve them in 2019? My 2018 I want to share some of my accomplishments from 2018 with you. Resourceful Designer Released 46 podcast episodes Over 200k episode downloads in 2018 New Amazon Alexa Skill for Resourceful Designer New Resourceful Designer App for IOSand Android Resourceful Designer released on Spotify. My design business Started calling myself a Design Consultant. Switched to fully value-based pricing Implemented Three-Tier Pricing Streamlined my To-Do List. Worked on design projects for 27 different clients in 2018 Nine of those clients were first-time clients. Sent out 93 invoices resulting in income in the high five figures. My 2019 goals I have big plans for 2019. First off, I’m thinking of narrowing down my niche. Or, at least concentrating more on a particular niche while continuing with what I’m doing now. I want to speak at more conferences. In 2018 I had two public speaking engagements, and I would like to do more. I want to grow the listenership of Resourceful Designer. I know there are many more designers out there searching for answers for their design business. I want to be the source of those answers if possible. You can help me achieve this goal by helping spread the word about the podcast. Let your fellow designers know they can listen on Spotify, Google Podcasts, Apple podcasts or download the App. And of course. I’m looking forward to engaging with you in the new Resourceful Designer Community.  So long 2018 As 2018 comes to an end. I encourage you to reflect on this past year. Think about everything you’ve accomplished and those things you fell short on. And come up with a plan to make 2019 even better. To help, I suggest you listen to episode 55 Setting Goals For Your Design Business. I look forward to helping you in 2019. What are your goals for 2019? Let me know by leaving a comment for this episode. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Try this pricing strategy for your design business. I learned of the three-tier pricing strategy many years ago, but I never gave it much thought in regards to the design industry. Until recently that is. A few months ago I came across it again while reading a business book. A day or two later I was watching a YouTube video, and a designer mentioned using a three-tier pricing strategy in his design proposals. Maybe there's something to this I thought and I decided to give it a try. And you know what? It works. I’ve used it on several proposals recently with great results. What is a three-tier pricing strategy? A three-tier pricing strategy is when you offer three different pricing choices for essentially the same service or product but with different options which increases the value for each one.  Look at this example of a fictional web hosting company using a three-tier pricing strategy. A web host may offer three different hosting package. A $4.99/mo package that is good for 1 site and offers basic security A $9.99/mo package that is good for 3 sites, offers advanced security and monthly site backups and a free Basic SSL Certificate. A $49.99/mo package that is good for unlimited sites, offers Super advanced security including daily malware monitoring, plus daily backups and the free Wildcard SSL Certificate. I know you’ve seen this type of pricing strategy before. You’ve probably also noticed that companies usually highlight the middle price as the “recommended” or “most popular” one according to the seller. That’s because it’s the option they are hoping you will choose. The other two are there to help you come to that decision. Why a three-tier pricing strategy works There are two main reasons why this type of pricing strategy works. It gives the purchaser options to choose from, which makes them feel more in control of what they are buying. It showcases the value of what the purchaser is buying making their choice easier. In the above web host example, the buyer sees three options. One that’s good for one website, another for three websites and a third for unlimited sites. It also shows escalating value options at each tier. Tier 2 offers more advanced security plus backups and an SSL Certificate where Tier 1 doesn’t. Tier 3 offers super advanced security PLUS daily malware monitoring. It also provides daily backups instead of only monthly and a Wildcard SSL Certificate over a standard SSL Certificate. By offering these three options to a potential client, the hosting company is altering the purchaser's mindset. Instead of giving the client one option and having them ponder “is this a good value for me?” they are given three options and instead ask themselves “which one of these is the best value for me?” A single pricing option requires a yes or no decision. But by introducing the variables in three-tier pricing, you force the client to contemplate their decision making them feel more in control of their buying choice. And when a client feels in control of their buying choice there's less chance of them deciding to shop elsewhere. The other benefit of the three-tier pricing strategy is how it educates the client on the value of what it is they are buying. They see what their money is getting them. The client came to the website looking for web hosting for their one site. But now they are shown that there are different values available to choose from when it comes to hosting a website. Even though tier 2 allows up to three websites, the added value included with that option may persuade the client to choose it even though they only have one site to host. You can almost predict the outcome The great thing about a three-tier tier pricing strategy is that you can practically guarantee what option a client will choose. Why do you think so many sites highlight the “recommended” or “Best Value” option? It's because they made it the most tempting of the three. Some people call that middle tier the "anchor price" or the "pillar price". You base your entire strategy on that price. How a three-tier pricing strategy works This pricing strategydoesn’t work very well if you charge an hourly rate based on your time. For it to work, you should be using fixed, project-based or value-based pricing. You start by figuring out a price for your ideal proposal and what benefits/value to offer with it. That's your anchor price. It should be the best value for the price. Once you’ve determined your anchor price, you create a lower priced option with fewer benefits/value. Make this more economical option close in price to your anchor price. You wan the client to look at the first two options and come to the conclusion that tier 2 is the better deal even though it costs more. For Tier 3, you set the price significantly higher and offer a lot more value with it. But most clients can usually do without the added benefit offered in Tier 3. When a client looks at the three tiers, there’s a  good chance they choose Tier 2, your anchor price. Most people will see the cost vs value of Tier 2 as the better bang for their buck. Most will skip over Tier 1 because they don’t want to be the person who chose the cheap route. It’s a prestige thing. Tier 3 is there to show the client there are more expensive options, making them feel like they are getting a bargain by choosing Tier 2. Automobile manufacturers embrace this strategy. Most cars are available in three models. A base model, a deluxe model, and a Luxury model. Which model do you think sells the most? It's the deluxe model — the one in the middle. There's nothing wrong with the base model vehicle. It will get you from point A to B just fine. But even though the deluxe model cost more, it comes with extra options. All those bells and whistlesare usually enough to get people to choose the deluxe model.  That’s three-tier pricing at it’s best. Not many people will choose tier 3, The luxury option, but embrace those who do, they really want to work with you. Also, keep in mind, you do not want to underprice Tier 1. Make sure that if a client does choose that first option, you are not losing money on it. Trust me; those car manufacturers are still making good money any time they sell a base model vehicle. Implementing a three-tier pricing strategy for your design business So how does this apply to your design business? Let’s look at two examples using website and logo design. Keep in mind that you can apply this same principle to any design project. When quoting on a website design, you may want to offer something like this. Tier 1) $1,500  Design a website based on the content and material provided by the client and install it on the server of their choosing. The client will be responsible for all maintenance and upkeep of website after launch. Tier 2) $3,000 + $600/year for maintenanceDesign a website. Provided content will be edited by a professional copywriter ensuring maximum SEO impact. Submit website to Google and other directories for faster indexing. Provide site security and manage monthly updates, maintenance and backups. Tier 3) $9,000 +$2,400/year Everything from Tier 2 plus Keyword monitoring and SEO rank tracking. The idea here is to show the client how much value you bring when you partner with them. If all they want is a website, you’re happy to design one for them and be done with it. However, if the client wants a partner that has their best interest in mind, someone who will make sure their website keeps performing optimally and help their business grow, they can have that for nominal extra investment. When quoting on a logo design, you may want to offer something like this. Tier 1) $750 Design a logo and provide it in colour and B&W in the necessary file formats. Tier 2) $1,500 Everything from Tier 1 plus a style guide showing how to strategically use the logo to build a cohesive brand across the entire company.  This style guide will help the company create a positive brand recognition strategy as a foundation upon which to build their business. Tier 3) $5,000Everything from Tier 2 plus a full day strategy workshop presented at the client's place of employment. This workshop will explain the new brand to the company’s staff, teaching them the proper use of the new brand to achieve brand synergy throughout all levels, from part-time employees all the way up to top management. When you look at all three tiers, you can see that the best value is Tier 2. A Logo and Style guide. The idea here is to illustrate the value the client receives by working with you. They should be hiring you for more than just a logo design. But if a logo is all they want, you’re happy to design one for them. Give it a try. I hope you can see the value in implementing a three-tier pricing strategy. I can tell you that of the last dozen proposals I sent out using this strategy, three clients decided not to hire me. From the nine who did, one chose my Tier 1 and eight chose my Tier 2. One was ready to choose Tier 3 for their website design, but I convinced them after further review that Tier 2 was a better choice for them, I don’t believe they need the service I was offering in Tier 3. But I did tell them we can review it again in the future. They appreciated my honesty very much. Are you using a three-tier pricing strategy? Let me know if you plan on implementing a three-tier pricing strategy. If you already use this strategy, I would love to know how it's working for you. Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Christopher On several episodes, you mention the "discovery phase" where you ask questions and do research on your potential client. Can you elaborate on what kinds of research and the types of questions to ask? As I only do web design and not logo/graphical design, I would appreciate a focus on web sites. To find out what I told Christopher you’ll have to listen to the podcast. Tip of the week Ask cold calling clients if you can add them to your email list. Sometimes cold calling doesn’t work because the client doesn’t need your services at that time. But there's no way to know for sure. One thing that may help is by asking the prospect if you can add them to your email list to keep them informed of exciting projects you're working on. If the prospect agrees you'll know they have an interest in you and could become a client in the future. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Avoid these common mistakes freelancers make. To the uninitiated, running a design business sounds easy. You find clients, create designs for them, they pay you, repeat. Freelancers, however, know there is so much more to it than merely designing. And yet, even armed with that knowledge there are still several mistakes freelancers make when it comes to running their business. 1) Not using downtime productively  One mistake freelancers make is not taking advantage of downtime. When things are slow, you should be using any spare time you have on something productive to advance your design business.  Use downtime to: Update your website Attend networking events Take a course/tutorial to learn a new skill Experiment with your software Use the time to grow your business and to make yourself a better designer. Just because you are not at a 9-5 job doesn’t mean you shouldn’t be putting in a full day worth of hours into your business. 2) Not building a team (copywriter, illustrator, VA) In episode 77of the Resourceful Designer podcast, I talked about the importance of assembling a team around your business. To serve your clients, you should align yourself with people who have skills you don't or are more suited to performing specific skills than you are. Your team can consist of: Copywriters Illustrators Programmers Developers Translators Social Media Experts Photographers Virtual Assistants more I made a mistake when I first started my business in thinking I needed to do everything myself. If I couldn’t do it, then I didn’t take on the project. I missed out on some great jobs and clients because the projects they presented me with were beyond my ability. Then I learned that it’s ok to ask for help. Since then I’ve expanded my circle to include many talented people that allow me to offer services I couldn't provide if I were doing everything myself. 3) Not taking advantage of extra income opportunities The bulk of a designers income should come from client design work. But many peripherals can earn you money as well. Things like: Print brokering Web hosting/maintenance Selling design resources (Photoshop/Illustrator brushes, patterns, fonts, other design resources) Merchandising (T-shirts, posters, etc.) more You’re a creative person. Put that creativity to work by looking around and finding innovative ways to supplement your income. 4) Not spending time working on your outreach when you're busy. There are hills and valleys when it comes to running a design business. Some weeks you have barely anything to do, while other weeks you can’t believe how much work you have. To minimise this up, down, up, down effect you need to figure out how to fill in those valleys. The problem is, most people wait until things start to get slow before trying to drum up new work. But the time to promote yourself is when you’re busy. When you're at the top of a "hill". If you do it right, you’ll drum up work while you’re busy that will fill in those valleys and even out the terrain for you, creating a much more balanced working life. 5) Not saving money As a home-based designer, you probably don’t have a steady paycheque. Nor do you have any guarantees of how or when money will come in. If you do a good job on point number 4 and work on your outreach when you're busy you’ll minimise those slow times when money isn’t coming in, but that’s not a guarantee of income. That’s why you should be putting aside a fixed percentage of all your income for those “just in case” or “What if” situation. You should be saving for those unexpected times when a "valley" stretches out longer than expected. Start putting money aside for: Slow Periods Emergencies Unexpected expenses Known expenses (taxes, licences, etc.) Time off (vacation, medical, etc.) Retirement There will come a time some day when you decide to stop, or you’re forced to stop working and then how will you provide for yourself? 6) Calling themselves Freelancer  Long time listeners of the Resourceful Designer podcast know that I don't like the term Freelancer. Back in episode 17, I shared a story of a designer I know who missed out on a  job opportunity because she called herself a freelancer. The potential employer told me he was looking for someone who took the job more seriously than that. He’s not alone. People often associate the term freelancer with temporary or in transition designers. Designers who are willing to work with you until something better comes along. You and I know that’s not the case. But that’s how many people in the business world, people who are your potential clients think about freelancers. Consider this before deciding what to call yourself. A freelancer is a designer looking for a boss. If you imagine yourself working FOR your clients, then feel free to call yourself a freelancer. However, if you imagine yourself working WITH your clients, partnering with them to solve their design problems, then you are not a freelancer, you are a designer who runs your own design business. Don't sell yourself short. Avoid these mistakes freelancers make You already have enough on your plate. There's no need to cause yourself more stress. If you avoid these common mistakes freelancers make, and you'll be on your way to having a successful and fulfilling design business. Are you guilty of making any of these mistakes? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Chris Do you have any advice for those who are starting a business focused on 3D? Have you done much work with 3D artists? Do you know of any niches that a 3D graphic designer might pursue? To find out what I told Chris you’ll have to listen to the podcast. Link to the article I mentioned in my answer. Resource of the week iThemes iThemes makes some of my favourite WordPress plugins and add-ons. Including BackupBuddy for managing site migration and backups. iThemes Security for keeping nefarious individuals out of your website. And iThemes Sync for managing multiple WordPress websites from one easy dashboard. Until the end of 2018 iThemes is offering 40% off all of their products. Here's my affiliate link if you plan on purchasing. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

10 Money Saving Tips For Freelancers Freelance designers rarely know when they'll get their next paycheque. That's why it's wise for us to hold on to the money we do have for those times when income slows down. To help you, I have 10 money saving tips for freelancers you should consider adopting. Have you ever heard the saying a penny saved is a penny earned? It means that any money you save by not spending it is similar to the money you earn. I know there can be various debates about that, but you can't argue that any money you don’t spend on something is money in your pocket that you can put to use somewhere else. Chances are you didn’t become a designer because you wanted to become rich. You chose to become a designer because of your creativity and a love of designing.  Sure, there are designers out there living the good life racking in significant dollars for their services. But for the majority of us. We’re happy earning a decent, comfortable living doing something we love. If this latter one describes you, then money is probably not something you have to throw around. And since money is one of the gages used to determine success. It makes sense to avoid unnecessary spending and keep as much of your hard earned money for yourself. And for the record. I use every one of these 10 money saving tips for freelancers in my business to keep as much of my own hard earned money as I can. Freelancer money saving tips 1. Cancel recurring expenses you don't use Take an audit of all your subscriptions, memberships, software, services, plug-ins, etc. that incur an ongoing regular monthly or yearly payment and cancel any that you seldom use or don't get your full money's worth. 2. Buy Refurbished Save money by purchasing refurbished products whenever possible. Refurbished products are just as good as new ones, including coming with warranties. They can save you a lot of money on a product you were going to buy anyway. 3. Hire an accountant Accountants are like magicians with numbers. They know all the tricks that can save you money during tax season. Letting an accountant handle your books and taxes can save you more money than the cost of hiring the accountant. Every freelancer should have one. 4. Ask for discounts from suppliers You can't get something if you don't ask for it. Contact your internet, cable, phone, etc. suppliers and ask them if there's any way they can offer you a discount or do something to reduce your expense. You would be surprised how often they will compromise with you and save you money. 5. Use reward-based credit cards You're probably using a credit card to pay for some of your business expenses. Take advantage of reward-based credit cards like those that offer cash back or those that let you collect points for travel or other rewards.  6. Get a low-interest line of credit Banks and credit unions provide lines of credit at much lower interest rates than credit cards. Use your line of credit to pay off high-interest credit cards whenever you can't pay them off that month. Don't be penalised by carrying over unpaid balances. 7. Save on heating/cooling Stop heating/cooling your entire home while you're working. Adjust your thermostat to save you money and use a fan or heater to adjust the temperature in your office space. Warm sweaters can also help during the cold season. 8. Use coupons or discount codes Before making an online purchase, do a quick Google search to see if there are any coupons or discount codes available for the product/service you're buying. Many companies will offer coupons or discount codes to certain groups which are also usable by the rest of us if we take the time to find them. 9. Shop around for better prices When shopping for fonts, stock images or design resources be sure to check multiple websites before making your purchase. Prices on identical products can vary drastically depending on the source selling them. 10. Wait for sales Whenever possible wait for a holiday or special deals to make your purchases. Black Friday, Boxing Day, Amazon Prime Day and similar occasions offer amazing discounts if you can wait for them. A penny saved is a penny earned You work hard for your money. Don't spend any of it unnecessarily if you can avoid it. Use these 10 money saving tips for freelancers to keep as much of your income in your pockets as you can. Do you have any money saving tips for freelancers you would like to share? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Kevin I've been running my web design business for almost half a year now. My current problem is reaching out to new potential clients. What is your take on cold emailing and how would you go about it? To find out what I told Kevin you’ll have to listen to the podcast.

Do you have any gift ideas for Christmas? It’s November, and that means the holidays are just around the corner and everyone is looking for gift ideas for friends and family. I don’t know about you, but every year I dread the question “what do you want for Christmas?” I don't know what to say when someone asks me that question. Are you like that too? In case you are, I’ve come up with ten things you could ask for, that are very useful for designers and are not that expensive. 1) Luna Display Luna Display is brought to you by the team behind AstroPad. AstroPad is software that allows you to mirror your Mac’s display on your iPad. Luna Display is their new hardware solution that turns any iPad into an actual, wireless second display for your Mac. It’s available as both a USB-C or Mini DisplayPort device. All you have to do is plug it into the port on your Mac, and your iPad becomes a second monitor. It only takes seconds to set up and works over your existing Wi-Fi. Luna Display is excellent for MacBook users who could use more screen real estate. 2) Amazon Echo Dot. The smallest of Amazon's Alexa devices, The Echo Dot is your small office assistant. Use it to set alarms and reminders, add items to your calendar, look up things, do calculations, play music and so much more. The Amazon Echo Dot can also be used to control smart devices in your home. I have mine set up, so all I have to say is "Alexa, turn on/off office lights". You can check out the Echo Dot and Amazon's other Alexa enabled devices through this link (affiliate) resourcefuldesigner.com/amazonecho 3) Amazon Prime If you’re not already an Amazon Prime member, you really should be. Amazon Prime membership gives you access to great content such as Prive Video that gives you access to thousands of movies and TV series, including Prime Original series like Jack Ryan, which was terrific by the way. Prime Reading, with exclusive free and discounted eBooks each month, Prime Music so you can listen to all your favourite songs. And of course, fast and free shipping on over 100 million items for sale on Amazon. The savings on shipping alone are worth the price of membership. Plus, with subscriptions, you can save money on purchases you make on a regular basis. Receive a discount when you subscribe to stuff like toilet paper or laundry detergent. Just set it up by telling Amazon how often you need to replenish, and it will show up at your door on schedule. Try Amazon Prime free for 30 days(affiliate link)  4) Whiteboard with dot grid Whiteboards are staples in many offices. They’re easy to use, highly visible, and a great way to organise your day to day business activities.  But if you’re like me, the top left of your whiteboard looks nice and tidy, but as you move down and to the right, the lists and writings become more and more crooked until the stuff written on the bottom right is way out of skew. My son recently bought a dotted whiteboard, and when I saw it, I thought, what a brilliant idea. The dots are printed directly on the whiteboard in a grid pattern. They’re very light, so they’re visible up close but not so much from farther away. Those dots help to keep your writing, lists, and drawings straight and aligned. 5) Daylight light bulbs One of the benefits of working from home is not having to commute to work. But on the flipside, that benefit does have some drawbacks because people working from home spend less time outdoors and therefore have less exposure to the much-needed Vitamin D you get from being in the sun. Especially in the winter when it gets dark earlier.  A lack of Vitamin D can cause all sorts of health issues. You can take pills to help, but another option is to equip your office lights with bulbs that mimic daylight. It’s not the same as being out in the sun, but it can help you get through those dreary winter months. 6) Monitor Stand Back in episode 118 of Resourceful Designer, I explained how the optimal height of your computer monitor is to have the top edge of the screen level with your eyes. I’m 6’2”, and even with a 27” iMac I look down at my computer. After a long day of work, my neck kept getting sore. Then I bought a monitor stand to raise my monitor, and it made a huge difference. Now my computer is at the right hight, and the stand I got looks good, plus it provides me with some extra storage space below my computer. I bought the VIVO height adjustable monitor stand for iMac. The foot of the computer sits on an adjustable shelf so that you can set it to the hight that’s most comfortable to you. 7) Phone/tablet stand A stand for your phone/tablet helps keep your device facing you which surprisingly helps eliminate distractions. When my phone beeps with a notification, I can quickly glance at it to see if it’s anything I need to deal with without having to pick up my phone or bending over my desk to see what the notification is. I do suggest you turn off all notifications, so you’re not distracted, but there are certain things you can’t turn off. With so many variations of these stands to choose from you're sure to find one that suits your office. They make a great inexpensive gift idea. 8) Pantone Colour Books If you’re a designer, especially if you design anything for print. You should have your own Pantone Color Guide. I prefer the Fan Books myself, and the one I recommend is the Color Bridge Set. It shows you the colours on both coated and uncoated paper and the differences between the spot colours and CMYK equivalents. The guide also shows you the Hex and RGB values. At $300, it's the most expensive gift idea I’m sharing, but in my opinion, it’s a must-have for all serious designers. 9) Wireless charging pad Another great gift is a charging pad for your wireless devices. If you have a phone or tablet, or maybe wireless headphones that can be charged wirelessly, then you should have a charging pad on your desk. There are so many great looking options when it comes to charging pads. And at various price ranges, they make a great gift idea for any budget. 10) Second monitor A second monitor is a big boon to any design office. I added a second monitor to my workstation this past year. I immediately realised what I had been missing out on for all those years I worked on just my iMac. I can’t imagine how designers working solely on a laptop manage with such a small screen. A second monitor gives you so much more desktop real estate. You can have your email and web browser on one screen while you work on your primary monitor. I spent 12 years working with only one monitor thinking that a second one would be a luxury I don’t really need. Now that I’ve experienced it I know that if mine ever dies, I will be replacing it immediately. There you have it, 10 gift ideas for designers. I hope this gives you some inspiration the next time someone asks you "what do you want for Christmas?" What design-related gift ideas are you asking for this year? Let me know by leaving a comment for this episode. Questions of the Week I don't have a question of the week for this episode. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Design Business + Chamber of Commerce = Success [sc name="pod_ad"]One of the best marketing tools available to your design business is your local Chamber of Commerce. If you are not taking advantage of how this organisation can help you grow, you are missing out. Big time. What is a Chamber of Commerce? A Chamber of Commerce sometimes called a “board of trade”, is an association or a network of businesses and business people formed with the purpose of promoting and protecting the interests of its members. The Chamber of Commerce is not a new idea. The very first one was founded in France in 1599. The first one in the USA was started in New York in 1768. Nowadays, you can find them in almost every country and most cities around the world.  One of the primary roles of the Chamber of Commerce is to debate, promote and lobby for or against municipal, state/provincial and even federal policies and laws that affect businesses in your area. They have no direct role in creating laws or regulations, but they are very effective in influencing people who do create them. At the municipal level, your Chamber of Commerce is there to advocate and promote its members. That’s why you should join your local Chamber of Commerce. What benefits do Chamber members receive? There are many benefits to joining your Chamber of Commerce. Although some benefits will differ from Chamber to Chamber some common ones are: Your business listed in its member directory. Receiving deals and discounts from other chamber members. Your business gets promoted in your region. Having a voice in shaping local business policies in your area. Free or discounted admission to exclusive events such as networking and social events, guest presentations, trade shows, etc. Being a member adds credibility to your business. Why you should join your Chamber of Commerce. The main reason you should join your local Chamber of Commerce is for the support of like-minded business people that can help you succeed. You know that networking is a critical element of growing your design business. If nobody knows who you are, how are people going to know to hire you? Joining your Chamber of Commerce gives you an opportunity to meet and network with other local business owners, the company decision-makers, the people who hire designers like you. Imagine the Chamber of Commerce as an exclusive club. Many members take this club very seriously and will often look to fellow Chamber members whenever they need help with something. Including looking for design services like yours. I have several good clients that initially contacted me because I'm a fellow member of the Chamber of Commerce. Some met me at a networking event; some saw my business in the member directory, and the Chamber referred me to others. The Chamber of Commerce itself also requires design services for the many events and promotions it puts on throughout the year. Who do you think they will turn to for these designs? Chamber members who are designers of course. Free Marketing for your design business As a member of your Chamber of Commerce, you also get free marketing for your business. Let me repeat that; FREE MARKETING. This free marketing may come in the form of exposure through physical or electronic newsletters, the Chamber's social media posts and other forms of publications. The Chamber loves spreading the word about its members because it helps them attract more members who want the same attention. Have you designed a new logo or website for a fellow Chamber Member? Let the Chamber know, and they’ll tell everyone about the great work you've done in their next newsletter. On a side note; once you are a Chamber member, please make sure you read your Chamber’s newsletters. The Chamber of Commerce is often the first one to break the news of new business starting in or coming to your area. Often, at the very earliest stages of those businesses. Talk about an excellent opportunity to get your foot in the door and introduce yourself to people who need your services. How people view the Chamber Many people, whether they are a chamber member or not, see their local Chamber of Commerce as an authority when they are searching for products and services. New businesses starting or relocating to your area will turn to the Chamber of Commerce for help and guidance in finding the local talent they can hire. That authority means people TRUST their opinion when the Chamber recommends a business to them. And if there is a Chamber member that offers the sought after product or service, that’s who the Chamber of Commerce will recommend before anyone else. Look at these numbers compiled by American Business Magazine. 44% of consumers are more likely to think favourably of businesses who are members of their local chamber. 51% of companies are more aware of businesses who are Chamber members than businesses who are not. 63% of consumers are more likely to buy products or services from businesses who are members of their local chamber. 57% of consumers view Chamber of Commerce members as trustworthy and are more likely to believe their products or services are better than competitors. There's a 63% increase in the likelihood that someone who doesn’t require your services now, will use you in the future knowing you are a member of your Chamber of Commerce. Those numbers alone should be enough to convince you that joining your Chamber of Commerce is a good move. A wealth of contacts I mentioned above that one of the perks of joining the Chamber of Commerce is to be listed in their member directory. That directory is available to the public. Since the Chamber of Commerce has a reputation for promoting good business, by association, having your name or company listed in their directory gives the perception that you too are a good business to deal with. As a result, clients will have a more favourable impression of your business and trust you more. The Chamber's member directory is also an excellent tool for you. Use it as a contact list and promote your services to fellow Chamber members on your own or through one of your Chamber’s promotional avenues. What a fantastic icebreaker for cold calling. “Hi John, I was looking through the Chamber dirctory and noticed that you’re a fellow Chamber member. I was wondering if you had time available for us to meet and discuss your overall brand strategy to see what we can do to grow your businesss?” Merely mentioning that you are a fellow Chamber member may be all you need for the client to say yes to meeting you. You could even offer them a deal, discount or bonus exclusive to Chamber members as an incentive. You should view your Chamber of Commerce as your business partner. It’s a valuable tool for any business owner and if fully utilised, can help you grow your design business. Every Chamber is different Every Chamber of Commerce is unique in its way. They offer various benefits, resources and opportunities to their members. However, their end goal is the same. They serve as an influential voice for the well-being of the local business environment. Including helping to promote and improve the growth of local businesses. Joining your Chamber of Commerce will grant you access to opportunities that will allow you to make connections, meet potential new clients and gain exposure for your design business. Joining Chamber(s) I’ve been talking about your local Chamber of Commerce. But most Chambers allow members from outside their immediate area, providing you do business in their community. Meaning, you can join a Chamber of Commerce outside of your community. If you live in an area that is not served by a Chamber of Commerce, or if you live in a smaller community with a less active Chamber of Commerce. Look into joining adjacent or nearby Chambers where you would like to do business. Do your part I probably don’t have to say this but, merely joining your Chamber of Commerce is not enough. You can’t just pay the membership fee then sit back and wait for new clients to come calling. You need to take advantage of what the Chamber offers and partake in the events they organise if you want this partnership to help you. People still need to know who you are and what you do before they will hire you and the Chamber needs to know who you are before they recommend you. By involving yourself in your Chamber of Commerce, your chances of success are much higher than if you tried doing all of this on your own. And just in case you need any more incentive to join your Chamber of Commerce, your Chamber membership fee is tax deductible. Are you a member of your local Chamber of Commerce? Let me know how being a Chamber member is working for you by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Penn Hi Mark, I have a question for you regarding web/graphic design. I graduated with a degree in graphic design 10 years ago, but during all that time, I never really pushed myself to get involved in web design and learn to do it well. Now I've come to the point in my career where I need to start doing extra work on my own time, but I realize that clients need web and mobile design more than ever before, and perhaps more than most other types of design. As a result, I'm using online learning to try to get familiar with html, css, and other web design essentials in order to be able to serve new clients with these skills. Could you explain on a podcast episode the steps you take in actually designing and building a website? I'm sure I'm not the only graphic designer who listens to your podcast facing this problem, but if I am, then any helpful insights or resources that unveil some of the mystery surrounding this process would mean a whole lot! To find out what I told Penn you’ll have to listen to the podcast. Here's a link to the WordPress Plug-in checklist I mentioned in my answer. Resource of the week Onepixel Onepixelis a stock photo site offering beautiful images by professional photographers for the low price of $1 each. There are no subscriptions, no credits, no hidden fees and no minimum purchases. Every photo is only $1. All photos are royalty-free and legally cleared for commercial, editorial and personal use, meaning they’re 100% safe for you, your organisation or your client to use for any creative project.  Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

What if you looked at design from a different perspective? Sometimes, all it takes to improve your designs or to break out of a creative slump is to alter your perspective on how you go about designing. For the past fourteen years, I've vacuumed the house starting at the South end and working my way North. A couple of weeks ago I took out the vacuum as I usually do only to discover that my wife had chosen that time to groom our two dogs in the living room near the South end of the house. Instead of waiting for her to finish so I could pick up all the excess dog hair and nail clippings, I decided to start at the North end of the house figuring by the time I reached her she would be done. In vacuuming the house from this different direction, I experienced a whole new perspective to our living quarters. I came at familiar areas from a new angle and in some cases discovered that it was much easier to reach those areas from this new perspective. What does this have to do with designing? Sometimes, changing up your regular design routines can change the way you perceive a design. Getting out of your comfort zone can alter your perspective on a project. I always start a logo design project by choosing various fonts that I think will suit the logo. I then design the symbol or icon that accompanies the type before putting the two together and figuring out colours. Last week with my vacuuming adventure still fresh in my mind, I decided to change things up for a logo I was designing. Instead of starting with the font, I dove right into creating the icon. Usually, the font I've chosen influences the icon I design. This time was the opposite. I picked the font based on the icon. In doing so, I decided on a font I might not have chosen otherwise. By changing my perspective on how I approached the design I came up with an idea I don't think I would have reached if I had followed my normal routine. And the client loved it. What did I learn from this experiment? Routines are good, but sometimes they can prevent you from seeing things you might not have otherwise. Changing your perspective can help you find a new solution to a hard design problem. Have I changed the way I design things because of this? No. My routines are established, and they’ve worked for me for so long that I won't change them. But that doesn’t mean I can’t tweak them from time to time or ignore them altogether whenever I’m in a creative slump or merely need a new perspective on an idea. Try changing your perspective every once in a while and see what happens. You might like the outcome. For the full story be sure to listen to the podcast episode where I go into much more detail than I just did. Have you ever tried breaking from your normal design routines? Let me know by leaving a comment for this episode. Questions of the Week I don't have a question of the week for this episode, but I would love to answer one of yours. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Tip of the week Minimalistic business cards I was recently handed a business card that had the gentleman's name and title of "web designer" on one side, and only his website on the other side. He told me that as a web designer, he wanted to ensure that people saw his work before contacting him. His business card forced people to visit his website if they wanted the rest of his contact information. In the process, they could look at his services, his portfolio, the type of clients he works with and gets a feel for who he is before deciding if they want to work with him. This gentleman told me that since he started handing out his new cards, a much higher percentage of people who contact him convert into clients. If you are a web designer, you may want to give this idea a try. If you do, please let me know how it turns out. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you freelancing as a side gig? I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig. Maybe you work for a design agency, or you’re an in-house designer dreaming of going at it alone. Perhaps you’re like Jose, one of my listeners. Josee is a full-time firefighter with a spark for creativity. He started by designing posters and things for his fire hall. When his coworkers saw how good he was, they started hiring him to create stuff for them. Eventually, word spread and now Josee runs a part-time design business on the side but has no intentions of leaving the fire service. You might be a student, taking on a few side projects to earn some extra spending money while still in school learning the trade. Or you could be a student exploring your options for after you graduate. Maybe you haven't started any side hustle yet. You are reading this because the idea of working for yourself appeals to you. It’s something you would like to do shortly or maybe far down the road, but you’re not there yet. Regardless of your situation, know that many designers are in the same boat as you. To help you along, here are four things you need to take into consideration when freelancing as a side gig. 1) Time Management. When you’re running your own business full-time, you are in complete control of your schedule; you have 24 hours every day to divide up how you see fit. If there’s a networking event at 10 am on Thursday you want to attend, no problem, work your schedule around it. If the forecast calls for rain later today and the lawn needs mowing, do it now and put in an extra hour tonight if you need to. If you're burning the midnight oil to complete a project, no worries, you can make up for it by sleeping in a bit tomorrow. When running your own full-time design business, your schedule can be as flexible as you need it. However, when you have a full-time or part-time job, and you're running your design business as a side gig, it diminished that flexibility drastically. You will have fewer hours in your day to devote to your side gig. That may translate into sacrificing leisure time or sleep, especially when you have deadlines to meet. Clients don’t care if you run your business full or part-time, as long as they get their job when they need it. To meet those deadlines, you may have to give up relaxation time or time with family and friends. It’s not that bad if you’re single, but if you have a significant other or children, your partner or kids won’t like playing second string to your design work. Figuring out how you are going to manage your time is crucial if you are freelancing on the side. 2) The scope of the design projects you take on. One solution to the above mentioned time management issue is the scope of the projects you take on. If your design time is a couple of hours in the evenings and a few on the weekends, you might want to avoid taking on any large projects with tight deadlines. Running a part-time, some may even call it casual-time side gig requires you to know your limits. How much time do you have, or better yet, how much time don’t you have to devote to design projects? Sure you can hire help with big jobs, but doing so requires time devoted to overseeing the parts of the project you hand off. Sometimes it’s not worth the stress of taking them on. 3) Extra income from your side gig. One of the biggest fears holding designers back from becoming full-time entrepreneurs is the uncertainty of income. There are no guarantees of income when you are working for yourself. And giving up a steady paycheck is scary. One mistake people often make is thinking "Once my side gig income equals my current job’s income I’ll be ready to quit my job and work full-time for myself." This scenario is fine, as long as you don’t spend any of the money you earn from your side gig. If you put it all into savings and continue to live off your regular paycheck, you should be fine. When you decide it’s time to leap, you’ll have a nice financial cushion to hold you over during the transition period. The mistake people often make, is in using their side gig income as extra income alongside their regular paycheque. If you make $25,000 per year in your day job, and you work up your side gig to the point where you are making $25,000 per year there as well, you are actually making $50,000 per year. When you quit your day job, you are cutting your income in half. That can come as quite a blow, especially if you’ve grown used to having that extra income. I’m not saying you shouldn’t use or spend your side gig income. I want you to be aware that if your goal is to build up your side gig until it can replace your new full-time job, be aware of the consequences before quitting. 4) Conflict of interests If you are working for a design agency, studio, a commercial printer, or any other business in the design sector, be aware that starting a side gig may be a conflict of interest. Some companies make you sign documents when you are hired restricting you from starting a business on the side. Even if they don’t, starting a business on the side that is, in essence, a competitor to your employer is not a good thing to do. If you work at a design agency that only handles print design, you may be OK starting a web design business as your side gig. However, if your web design clients ask you to design logos for their websites you may have a conflict of interest if the design agency you work for also creates logos. Watch out for conflicts of interest between what you are doing in your side gig and what your employer offers. You should also ensure you haven't signed any documents granting ownership of anything you design to your employer while in their employ. If you do, then those websites or logos you develop on the weekends belong to your employer, and they could demand compensation or refuse to transfer ownership rights of the designs to your client. Even if you didn’t agree to anything in writing, make sure what you do at home isn’t potentially taking money away from the company where you work. I’m not a layer, but they may have grounds to sue you if it does. Start your side gig Enjoy your freelancing side gig for whatever it is. A simple side hustle to bring in a bit of extra income. A lucrative past time to unleash your creative side. A toe dip in the water to see if the entrepreneurial life is for you. Or a stepping stone to your new career as a full-time home-based designer. If you are not already taking on design projects on the side, I highly encourage you to give it a try. Start slowly with small jobs for family and friends and then move on to acquiring real clients. I have a feeling that once you give it a go, you’ll be hooked. Are you running your design business part-time? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Landon I was just wondering how you select a color palette for a website/brand. I'm aware of a boat-load of tools out there, but are there some rules of thumb I should keep in mind? To find out what I told Landon you’ll have to listen to the podcast. Resource of the week Coolors.co Coolors.co is a super fast colour schemes generator. Press the spacebar and create beautiful colour schemes that always work together. Coolors.co also allows you to pick colours from uploaded images. You can adjust and refine colours by temperature, hue, saturation, brightness and more. You can also save your pallets for easy future access. They also offer an IOS and Android app as well as an Adobe Add-on for Photoshop and Illustrator to display all your pallets in your programs. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Design Contract Failure In this week's episode of Resourceful Designer, I share a case study where a poorly written design contract cost a web designer her fee for the client site she built. Be sure to listen to the podcast for the full story as I go into much more detail in the episode than I will here. Earlier this week a long-standing client of mine called about a bind she was in. Convinced by a friend that she could save money by using Wix for her new website, she hired someone inexpensive in the Wix Arena to build it for her. Not liking the completed site and confused about the terms and jargon the Wix designer was using my client swallowed her pride decided to call me, her old web designer for help. What I discovered was a very poorly designed website and a bunch of inaccuracies in the correspondence between the "designer" and the client. Such as the "designer" offering SEO Search Engineering Optimization and a free CSS Security Certificate for the website. Or the "designer" saying the client would have to pay extra if she wanted the website to be mobile friendly. (who doesn't design websites to be mobile friendly in 2018?) The "designer" also offered to set up a Wix account for my client FREE OF CHARGE. All my client had to pay was the annual hosting fee of $299US. The strange thing is the account she was going to set up for my client is priced at $120US per year on Wix's website. After a quick perusal, I determined that the person my client hired may have been a Wix site builder, but they were definitely not a designer, and there were too many red flags in their correspondence for my liking. My client asked me if there was any way she could get out of the deal she made, so I took a look at the contract she had signed. That's when I spotted a big failure in the design contract. Here's how it was written. Investment for the website design: $800.00* *(300.00 ahead + 200.00 on publishing and 300.00 30 days after publishing).If our company does not make your website, we will refund it completely.If you do not pay for the total amount the website will be out of work. In case of cancellation after starting service, there is no refund for the ahead payment of 300.00) As per the contract, my client had given the "designer" a $300 deposit before the start of the website. But from what I was reading, that was the only amount my client had to pay if she decided not to continue with this "designer". The contract clearly states the next payment of $200 is due upon publishing of the website, which never happened. The last line of the contract's payment clause indicates that "In case of cancellation after starting service, there is no refund for the ahead payment of 300.00". Technically, regardless of what stage the website was currently at fell within the parameters of "cancellation after starting service". Meaning my client could cancel their agreement at any time and all she would lose is her initial $300 deposit. My client informed the "designer" that she would not be continuing with her services and thanked her for the work she had done. Crisis averted (minus a $300 learning lesson). So why am I telling you this story? A contract is meant to protect all signing parties. In this case, it didn't protect the "designer". All she would have needed is to include something to the effect of "...and payment will be due for any work completed up to the time of cancellation." added to the end of the paragraph. With that simple sentence, she could have demanded full payment for the website she had completed for the client. Take the time to read over your contract and make sure it's written in a way that it protects you as much as it protects your client. I feel bad for the "designer" because she did complete the work. But in this case, I was looking out for my client and took advantage of this design contract failure. I have a new website project. In case you are wondering, yes, I’m now designing the website for my client. She tells me she shouldn't have listened to her friend and she should have just hired me in the first place. She tried to save a bit of money, and it ended up costing her $300. I feel bad for what she went through, so I'm designing her site for the same $800 the Wix "designer" quoted her. It's much lower than my standard minimum website fee, but sometimes you do what you can to help people out. However, I will not be using Wix. I'll be building her website on WordPress using the Divi Theme and hosting it on my servers. When was the last time you verified your contract? Don't let design contract failure affect you. Let me know your contract stories by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jordan Do you charge for the time it takes a file to load/save/render/process? I’m curious how others handle this. I’m currently working on a massive project that takes about an hour to load/save/render between edits. Edits only take a few minutes. But I’m not able to work on anything else while it’s processing. My specs are maxed out. So it’s not a “need more RAM” issue either. To find out what I told Jordan you’ll have to listen to the podcast. Resource of the week Werner's Nomenclature of Colours by P. Syme Designer Nicholas Rougeux put together a beautiful web page showcasing Werner's Nomenclature of Colours By P. Syme. A recreation of the original 1821 colour guidebook with new cross-references, photographic examples, as well as some beautiful posters designed by Rougeux himself. Here's the write-up on the original guide. Before photography became commonplace, colorful details were often captured by the written word and Werner’s guidebook served as one of the best guides for classification. Charles Darwin even consulted it for reference during his voyages on the HMS Beagle while researching natural history. In the late 18th century, German mineralogist Abraham Werner devised a standardized scheme for classifying colors which was later adapted and revised in the 19th century by Scottish painter Patrick Syme. Syme enhanced Werner’s original guide by including painted swatches for each color based on Werner’s precise descriptions and examples of where to find the colors in the natural world. The first edition was published in 1814 later in 1821 with minor revisions and some additional observations in the preface for how color classification systems are used in various areas of scientific study. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

How do you motivate yourself to avoid burnout? Running a home-based design business is stressful work. It takes motivation and dedication to avoid burnout. But what do you do when that motivation and dedication is waning? As a solopreneur, you are probably a very busy person. You’re either spending a good amount of your time trying to get new clients or spending it trying to please the clients you have. Probably a bit of both. But doing it all by yourself can take a lot out of you. Having a team to pick up some of the slack can help, but not for everything. Face it. You embrace the freelance lifestyle because you want to be your own boss, to make your own rules and do things your way. That’s one of the best things about being a home-based designer. You’re in charge, and you get to decide how things work. But being in charge and doing everything yourself can become overbearing at times. Especially when your business is busy, and you are feeling overwhelmed and stressed. I want to share 8 Tips with you to help you avoid burnout and motivate yourself to keep going, even when things get tough. Please listen to this podcast episode. In it, I dive deeper into each of the following tips more than I do in this article. 1) Find Inspiration. Without inspiration, your creativity will stagnate and fizzle out. Look for things around you that will rejuvenate your creative juices. Make time to do things that get you excited. Visit a museum. Try a new recipe. Take a course and learn something new. Talk to a coach or mentor if you have one. Watch or listen to YouTube videos, Podcasts or TED Talks that motivate you. Whatever source of motivation you choose, make the time for yourself and do something that energises and excites you and helps you move forward reinvigorated. 2) Relax and Recharge. If you are a "go, go, go" kind of person, you need to learn to slow down and take some time to relax every once and a while. Take a few hours, or better yet a day or more and forget about your business, your clients and ongoing design projects. They'll still be there when you get back, ready for you to pick up where you left off. Turn off your computer and your phone. Disconnect from your email and social media and all the other anchors tying you to your business and do something calming. Read a book, take a walk, spend time with friends and family, anything to take your mind off work, even if it's just for a little while. If you don’t take regular breaks to relax and recharge, you’ll end up hitting a wall and feeling crushed by the weight of everything on your shoulders. You need some "Me Time" to avoid burnout. Separate yourself from the stress of your business and take the time to enjoy the life you are working so hard to have. 3) Appreciate your accomplishments. Sometimes, when you are working for yourself trying to get by day by day, it’s easy to forget everything you’ve done to get to where you are. Take some time to appreciate everything you’ve accomplished in reaching where you are and feel gratitude for those who have helped you get here. Appreciating applies to both the big and the small. Think about everything you’ve done since you began your journey as a designer. What and who motivated and helped get to where you are today. But also think about the little things that have happened recently to help you get to here and now. Such as the small tasks and to-dos that you’ve checked off in the last few days. All of it plays a part in how you ended up where you are right now and deserves to be acknowledged and appreciated. 4) Look at the big picture. Take a few minutes to review the goals you set out for yourself and your business. Examine and reassess what is still important and what isn’t. Are your goals still relevant? If you want to change your trajectory, now’s the time to adjust your goals accordingly. Revisiting your goals will help you focus on what is essential for yourself and your business and allow you to realign yourself for better future success. 5) Stop doing everything. One of the problems with being a solopreneur is the overwhelming feeling that you need to please everyone and need to do everything. Learn how to say no. Especially if what you are being asked to do doesn’t align with the goals you set out for your business. You can’t do a good job when you are trying to do everything, so stop spreading yourself too thin and learn to become selective of which projects and clients you take on. 6) Audit your client ROI. Before you get to the point of feeling unmotivated and are on the cusp of burning out you should run an ROI (Return On Investment) audit on your business and get rid of anything that doesn’t fit with your goals. Examine which clients and which projects are the ones you enjoy the most and are bringing in the most money. Spend your energy focusing on them. For the clients and projects you don’t enjoy or are giving you the least ROI on your time, try raising your prices to bring them in line and make them worth your time, or let them go altogether. Losing motivation and feeling burnout happens most often when you are forced to work on projects you don’t enjoy and those that bring in very little return for your time. 7) Identify and eliminate bad habits. Bad habits can often lead to feeling overwhelmed and burnout. Are you checking your email or phone too often? Do you get distracted by every notification you receive? Are you repeatedly hitting the snooze button in the morning to avoid starting work? Are you eating unhealthy foods that make you feel tired and sluggish? These bad habits and more can lead to a lack of motivation. Identifying them and working to eliminate them can help you avoid burnout. Doing so will help keep you motivated and productive. 8) Get out of your comfort zone. Try doing something different for a change. If you have a laptop, try working from a different location for a change. Either within your home or go someplace else entirely. If you usually work 9-5 try changing your schedule and work 11-7 or 1-9 for a few days and see what happens. Different people have different times of the day when they feel the most productive. Some thrive on mornings, other’s peak in the afternoon and some people are most alert at night. Figure out when your most productive time of the day is and schedule your most important work during that time. A change of scenery or a change to your schedule can make a world of difference and completely change your outlook on things. Getting out of your comfort zone stimulates your mind and causes your brain to reassess your surroundings. Those extra mental juices will help channel inspiration and make you think more creatively. You can avoid burnout. Running a home-based design business is stressful work. It takes motivation and dedication to avoid burnout. Knowing what to look out for is the first step in your success. These 8 tips will help you stay focused, keep your creative juices flowing and allow you to be a more productive designer and entrepreneur. What do you to stay motivated and avoid burnout? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Amy I listened to your Spring Cleaning podcastwhich was helpful, as usual. I have this question for you. After eliminating all the unneeded data from my hard drive, do I need to run some sort of program to defragment (as in the old days) or something else? Or is it simply good-to-go after emptying the trash? And if I do, how do I do that? To find out what I told Amy you’ll have to listen to the podcast. Resource of the week 4-Week Marketing Boost The Four Week Marketing Boost!is a free guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that comfortably fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost for free by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOSTto 44222. Improve your business' image and create the best first impression possible to attract more clients. Listen to the podcast on the go. Listen on Apple PodcastsListen on Google PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How much should you charge for your design services? How many times have you asked yourself that question? It doesn’t matter if you are new to the design life or a veteran designer, that nagging question is always around. How much should you charge for your design services? There are many things to take into consideration when you ask yourself that question. Such as what pricing strategy you want to use for your design business. But regardless of which approach you choose, be it charging by the hour, by the project, or based on value, you still need to figure out how much to charge for your services. But where do you start? How do you know if you should charge $20 an hour, $50 an hour or $100 an hour? For project-based pricing, do you charge $500, $5,000 or $50,000 for a website? Figuring out how much to charge can get confusing. I'm going to share one way for you to look at things that may help you calculate what you should be charging as well as help you figure out what type of clients you should be going after. Look for the sweet spot The trick to figuring out how much you should be charging for your design services is to find that sweet spot between how much you charge your clients and how many clients you need to sustain the lifestyle you want to live. The first step is to figure out how much money you want to make annually as a designer. You could pick a number at random and say you want to make $30,000 a year, or $80,000 or even $200,000. Or you can try calculating your business and personal expenses, including savings plus money for leisure things, and come up with an annual salary to cover that number. Regardless of how you come up with the annual amount you want to make, once you know it, it’s time to look at your design rate versus your workload. For example, let's say you want to make $48,000 per year. $48,000 per year is $4,000 per month or $1,000 per week (based on four weeks per month. The extra days are your vacation days). At a regular 40 hour per week 9-5 job, your wage would be $25 per hour to achieve this. But as a home-based designer, you are not working a 40 hour per week 9-5 job. Chances are you are not working 40 billable hours per week either. You may be working 40 or more hours per week, but they are probably not all billable. To figure out how much to charge your clients and how many clients you need to take on, we have to do some calculations. There are several ways for you to make $4,000 per month such as. 1 client that pays you $4000/month 2 clients that pay you $2000/month 4 clients that pay you $1000/month 8 clients that pay you $500/month 16 clients that pay you $250/month 20 clients that pay you $200/month 40 clients that pay you $100/month Every one of these bullet points will earn you $4,000 per month. But if you imagine them like a bell curve, you will find a sweet spot somewhere in the middle that will be much easier to attain and maintain. That sweet spot is where you have the right number of clients paying you the right amount of money to earn your desired monthly income. While at the same time having a number of clients that is sustainable. Let’s look at those numbers again. One $4,000 client each month. Finding one client every month that will pay you $4000 may prove difficult for some designers. It will take a lot of work to acquire and onboard a new $4000 client every month. Not to mention that $4000 clients will demand a lot of you which could be stressful for you. Failing to sign a new client every month could leave you financially strapped. Forty $100 clients each month. At the other end of the scale, procuring forty $100 clients every month will also be very difficult and stress-inducing. You will need to spend a lot of your unbillable time trying to acquire 40 clients each month. Then, after onboarding all of these clients, you still need to find the time to produce 40 pieces of design work that month. That’s 2 completed design pieces per business day. Not to mention, lower paying clients are usually the most demanding clients. Sounds like a nightmare to deal with, doesn’t it? Your work will probably suffer because of the high workload, and there is a good chance of burnout on your part. You couldn’t sustain this for very long. Finding the sweet spot. Somewhere in the middle of this bell curve is the sweet spot where you get a good amount of money per client. The task of finding new clients isn’t as difficult, and managing your client list and completing the design projects is easily doable. Looking again at the bullet points above, It will take a lot less effort to land eight $500 clients or ten $400 clients every month than it does to find one high paying client or forty low paying clients. With eight to twelve clients you should have the time to properly interview them, do your discovery, come up with ideas and complete their design projects without overstressing yourself. You’ll also be producing better quality design work because you will have the proper time to devote to each project. Which in turn will help grow your portfolio and attract even more clients. Once you know what price range you want to go after, it’s just a matter of finding enough clients in that budget range. How much should you charge? Thinking again of that bell curve and the range of the right number of clients at the right budget, you can then calculate an hourly rate. I’ll use ten clients as an example because it’s a nice even number to do the math with. If you have ten clients per month, each paying you $400, you will make $4,000 per month. That works out to two and a half clients per week bringing in a total of $1,000. Figure out your billable hours In order to find out how much to charge your clients, you need to know how many billable hours you would you like to work each week. Let’s say you put in a 40 hour work week. Roughly 15 of those hours will be spent finding new clients and managing your business. Those 15 hours are not billable, leaving you with 25 billable hours per week. Those are the hours you actually spend designing. 25 billable hours per week, divided by 2.5 clients, gives you 10 hours per client per week. If each client is paying you $400 that works out to an hourly rate of $40. So if charge $40 per hour for your design services, you need 10 clients per month, at 10 hours each in order to earn $48,000 per year. Reality break. Let’s be realistic. There’s no way you will ever have exactly 10 clients each month, each with a project that takes exactly 10 hours to complete. It would be great if life was that predictable but it isn’t. But it does give you a base to start with. If you charge $40 per hour, you need to work 25 billable hours per week to make $48,000 per year. But what if you only want to make $30,000 per year? If that’s the case, you can still charge $40 per hour and drop your billable hours to roughly 15.5 per week. Or you can work 25 billable hours but only charge $25 per hour. Do you see where I'm going with this? The whole point of this exercise is to show you that there’s a correlation between what you charge your clients, how many clients you have, and how hard it will be to find those clients and sustain your business. In reality, you need to average out these numbers over the course of a year. Some weeks you will work more hours and some weeks less. Some months you will have more clients and some you will have less. But if you use your own numbers and look at the bell curve, you should see that somewhere in there is that sweet spot. The spot where the number of clients you need to get each month is realistic and attainable and the average price you need to get from each one is also realistic and attainable. By doing these calculations, you can set yourself a goal to aim for and have a good idea of what you should be charging your clients to attain that goal. That sweet spot is where you should aim for your business. Have you ever calculated how many clients or hours you need to sustain your business? Let me know by leaving a comment for this episode. Questions of the Week There is no question of the week this time but I would love to answer yours on a future episode of the podcast. Submit your question by visiting the feedback page. Resource of the week Elegant Themes Blog I've mentioned before that I'm a big fan of Elegant Themes' Divi Theme. What I haven't shared before is the excellent blog that Elegant Themes puts out with articles covering not only Divi but all aspects of web design. Not only can you read about new Divi features, but you can find great tips and tricks from experts on how to do amazing things in Divi. You can also learn valuable information about WordPress and website design in general. If you haven't done so already, I highly suggest you check out the Elegant Themes Blog. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Failure Is Always An Option I love that line “Failure is always and options”. I first saw it on a T-Shirt worn by Adam Savage of Mythbusters. In his case, it applied to science and engineering, but it applies just as easily to the world of design. Failure is what lets us learn. Failure allows us to improve, to expand, and to grow. If you fail badly enough at something, you probably won’t repeat the same mistake. In your case as a designer, when I say failure, I’m talking about your designs being rejected by clients. That excellent logo design you created that wasn’t accepted by your client, no matter how hard you worked on it or how much you loved it. Or that cutting edge poster you did that was “too wild” for the event it was promoting. The designs may have been great in your mind, but they were still rejected, making them failures. Who knows why? Maybe the client has different tastes than you do. Perhaps the market isn’t ready for your innovative approach. Or, and I’m just putting this out there as a possibility, maybe your idea stank. Whatever the reason, your design failed. In researching this podcast episode, I looked up some famous quotes on failure. Here are some great ones that could apply to designers. Failure is simply the opportunity to begin again, this time more intelligently. – Henry Ford You have to be able to accept failure to get better. – LeBron James One of my favourite ones is from Winston Churchill who said Success consists of going from failure to failure without loss of enthusiasm. – Winston Churchill As a designer, you can’t let rejections get you down. And yet I see it all the time in design communities. Designers mopping because a client didn’t like their idea. It happens, don’t fret on it. Pick yourself up and get back at it and try again. Think of your draft process when you’re designing something. Chances are you don’t just come up with one idea and present it to your client. If you do, then I think I found the reason why clients are rejecting your designs. If you're like most designers, you go through dozens if not hundreds of ideas and incarnations of those ideas before settling on a design you think is presentable to your client. If you look at those earlier design drafts, most of them are very poor compared to the presented version. Each one of those earlier drafts was a failure that led to improvements. Those failures allowed you to progress to the next version or next idea which was an improvement over the last one. When a client rejects one of your designs, you shouldn't look at it as a failure. Instead, see it as one more step in the process. Maybe you showed it too soon. Maybe there are more variations to explore or refinements to make. Perhaps you hadn’t stretched your creativity enough to come up with the next, even better idea. It’s all part of the creative process, and you shouldn’t view it as a failure. Doing so is not productive. If a client turning down your design pushes you to create something even better, then nobody will remember your previous unsuccessful tries. Don't get attached to your designs. The trick to getting past failure as a creative is not to become overly attached to your ideas and concepts. I know, it’s tough. You work hard to create something that you think is amazing. Something you know will blow the client's socks off. And then you're shocked when it doesn’t. You feel defeated because, in your mind, it was the perfect design. That’s the problem. When you become so enamoured with your design that it blocks your creativity and prevents you from improving your idea. You’ll never progress as a designer if you allow that to happen. Don’t get me wrong. Being proud of your work is ok. But those great pieces you create are still just stepping stones to even better ideas yet to come. If you want to be a successful designer you need to learn to brush off rejections. Use the failure as a learning experience to improve your skills and abilities and become a better designer. One more thing. Just because a client rejects, a design doesn’t mean it’s a bad design. If you like it, put it aside and recycle it in the future if there’s ever use for it. Maybe, after time you’ll start to see the flaws in it you couldn’t see before. Or, if it still holds up, you can adjust it and present it to another client who will appreciate it. Remember that design is subjective. Not everyone has the same idea of what looks good and what doesn’t. When you present something to a client, no matter what you think of the design, the client has the final say and failure is always an option. What stories about failure do you have? Share your stories about design fails you've had by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Mark What is your policy on sharing the source files with your clients? Some years ago I created a series of packaging labels for a small coffee roaster. Years later, a person I did not know e-mailed me, mentioning that he was now doing a project with the client and needed the photoshop files. Although this was an easy task for me to do, it just didn't sit right with me. I contacted the client to verify this person and they told me they were working on an advertising campaign and that person was in marketing. In the end, I sent the marketer (flattened) psd files and interestingly enough, I ended up working with him on a future project. I have had discussions with others about openly sharing source files with clients. Some say they (the clients) paid for them by paying you for your service while others say absolutely not. What do you say Mark? To find out what I told Mark you’ll have to listen to the podcast. Resource of the week Podcasts In honour of International Podcast Day on September 30th (and the third anniversary of the Resourceful Designer podcast) I encourage you to 1) find new podcasts to listen to. 2) Encourage others to try podcasts. Podcasts are a great way to learn, discover, laugh and be entertained, With over a half billion podcasts available there's sure to be one for whatever hobby, interest and curiosities you have. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How to politely turn away clients Are you afraid to be stuck with a client from hell? If so, knowing how to turn away clients politely is a skill you better learn. In the last episode of the Resourceful Designer podcast, I shared 12 red flags for spotting bad design clients. You should be familiar with them before continuing to read. Unfortunately, spotting a bad client is only half the battle. The next hurdle is turning them away. I go into much more detail in the podcast. For the full story be sure to listen. But what if you're wrong about a client? They may have raised one or more red flags, but that doesn't mean they wouldn't have turned out to be a great client after all. Just in case you have the opportunity to work with them again someday, you need to turn away clients in a way that doesn’t burn any bridges. Script templates you can use to turn away clients. Feel free to copy, use and reword these script templates whenever you need to turn away clients. Just be sure that your final draft is as polite as possible and that you don't insult the client. After all, you never know what the future holds. Clients you want to avoid. In most cases, this first script will be all you need. From the red flags I shared in the last episode, this one covers clients with a bad reputation, clients with inconsistent communications, clients who complain about previous designers, those who flirt with you and clients who for whatever reason, give you a bad feeling. All of these fall under clients you want to avoid. The best way to avoid going any further with them is to send them a message like this. Dear (client’s name) Thank you for considering me (or your business name) for your (insert kind of design project here). It sounds like an exciting project. Regrettably, due to my current workload, I am not taking on any new projects at the moment. Thanks again for considering me (or your business name). I wish you success with your (insert project name). Regards, (insert your name) That’s it. That’s all you need to say. Politely tell the client you are unable to take on new projects at this time and you wish them the best. No other excuses or explanations are required. If the client asks when you will be available for new projects, tell them your work calendar is full for the foreseeable future. Client rudely challenges your fee. Challenging your fee is expected. It's called negotiation. However, when a client starts to get rude or obnoxious about it, you need to remove yourself from the situation with a message like this one. Dear (client’s name) Thank you for considering me (or your business name) for your (insert kind of design project here). I know my (fee/rate/price) is not for everyone. I’ve spent many years developing my craft as a designer, and I’ve positioned my fees to reflect the level of service I provide to my clients. I understand you are looking for something in a lower price range. Perhaps you can contact (insert list of designers who may take on the project). I believe (he, she or they) may be able to help you where I cannot. I wish you success with your (insert project name) Regards, (insert your name) If you don’t want to provide a name or list of designers, you could switch paragraph three to this. I understand you are looking for something in a lower price range. I believe you would be better served by a designer whose services are not as involved as mine are. This paragraph reaffirms that your prices are higher for a reason. Should the client not be satisfied with another designer they may return and accept your higher rates. A client wants you on call 24/7 or to micromanage you. This client still has potential. If you don’t want to work with them, you can use the first script above. However, if you wish to try and save this client but curb their overbearing ways, you may want to try something like this. Dear (client’s name) Thank you for considering me (or your business name) for your (insert kind of design project here). It sounds like an interesting project that I would love to work on with you. Before we get started I’d like to share how I operate. My business hours are (insert your working hours). I expect all communications between us to be via email or phone during my business hours. All correspondence regarding your design project is to be by email. Email documents our communications, so we each have a record of what we discussed in case we need to refer to it in the future. I will try to respond to email promptly. I am reachable by phone during my business hours. However, I do not accept any project changes, updates or approvals over the phone. Any changes or approvals must be sent by email. If you would like to move forward with this project let me know and I will forward you my contract. Thanks again for considering me (insert client’s name) as your designer. Warmly, (insert your name) Include other vital points such as how often you provide updates or how many revisions you allow. Stating these things up front gives you grounds to part ways with the client should they not oblige. If they agree to these terms, be sure to repeat all of them in your contract. That way, if they do start to become overbearing, you can refer back to the agreed upon document. A client doesn’t want to partake in your discovery process. A client who doesn’t want to partake in discovery is not only dismissing your abilities as a designer, but they are doing themselves a disservice by not providing you with everything you need to do your job. A message like this one may help. Dear (client’s name) Thank you for choosing me (or your business name) for your (insert kind of design project here). Design is more than a pretty image or layout. When done right, design solves a problem. The possible problems I’m facing with your (insert project) are (list possible problems). To pinpoint your exact problem and come up with the perfect design solution, I need to find out everything I can about you, your company, and your clients. Only then can I create a design that will work for your needs. To accomplish this I go through what’s called a discovery process in which I ask you questions that I need you to answer honestly. Only then, once I get to know you and your business will I see the direction your project will need to take. Let me know when you will be available to talk. Regards (insert your name) A client wants you to steal or copy another designer’s work. In a case when this happens, and it will happen at some point in your career, you should educate the client on why you cannot do what they are asking with a message like this one. If they still insist your only option is to walk away. Dear (client’s name) Thank you for considering me (or your business name) for your (insert kind of design project here). Regrettably, I am not able to take on your project as described. What you are asking of me not only breaks copyright law but it infringes on ethical standards. Designers are skilled professionals who deserve to be paid for their expertise. You are asking me to steal the work of another designer and pass it off as my own. This I will not do. What I can do for you is create something unique that will represent you in the best possible way. If you wish to discuss this possibility further, please contact me. Thanks again for considering me for your design project. Sincerely, (insert your name) A client doesn’t want to sign a contract. A client not wanting to sign a contract is a terrible sign. You must insist on a signed document before any work is to start. Sending them an email like this may help. Dear (client’s name) Thank you for choosing me (or your business name) for your (insert kind of design project here). I’m really excited to start working on it. I’m just waiting for you to sign the contract before any work can begin. Once I receive the signed agreement I can start working on it. Thanks again for choosing me (insert client’s name). Regards, (insert your name) A client wants you to work for free, on spec or for exposure. It's too bad that some people don't believe designers are worth paying. The best you can hope for is to educate them enough that they change their ways. Dear (client’s name) Thank you for considering me (or your business name) for your (insert kind of design project here). It sounds like an exciting project. Regrettably, without proper monetary compensation, I will not be able to take it on. I’ve spent years developing my skills as a designer and although I appreciate the offer of (insert their offer of exposure, references, a portfolio piece.). However, such offers are a gamble, and there’s no way to guarantee the sustainability of my business by taking it on. I’m sure you can appreciate that just like any other profession, I use my expertise as a designer to make a living. I cannot do that if I am not compensated financially for the work I provide. Thanks again for considering me (insert client’s name). I wish you success with your (insert project name) Regards (insert your name) Build your client list Dealing with clients like the ones mentioned above is frustrating. The good news is there are a far greater number of clients who appreciate you and your talents. Over time you will build a list of great clients with whom you'll enjoy working. Appreciate them and build relationships with them. By doing so, you will ensure a happy and successful design career. Do you have a script to turn away clients? Do you have your own scripts you use to turn away clients in any of the above-mentioned situations? Please share them with me by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Audry My question is regarding logos and what files sizes to give to clients. I understand the file types (PDF, SVG etc.), but just don't know which ones to provide a client that doesn't know ahead of time where their logos will be placed. So how can I be safe and provide them with all the right sizes and file types they'll ever need? I just want to make sure I cover all the necessary formats for where it could possibly be going (pens, letterheads, vehicle wraps, billboards, etc.). To find out what I told Audry you’ll have to listen to the podcast. Resource of the week Porkbun.com Porkbun.comis a great place to purchase speciality domains. You can purchase standard domains such as .com and .net at Porkbun.com but they specialize in domains such as .art, .boutique, .consulting, .gallery, .marketing, .photography or .photos plus many more. Porkbun.com prides themselves on being the #1 ranked registrar for lowest registration and renewal prices. On top of low prices, every Porkbun.com domain also comes with Free WHOIS Privacy and Free SSL Certificates making them an even better deal. I own several .design domains and if you would like to own one I highly suggest you give Porkbun.com a try. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

12 Red Flags For Spotting Bad Design Clients Bad Design Clients can ruin a business and destroy your love of design. Luckily there are certain Red Flags to help you spot bad clients before things go too far. In past episodes of the Resourceful Designer podcast, I talked about reasons for passing on design projects from both existing clients as well as from new clients. This time I focus on the clients themselves, specifically bad clients you want to avoid. Maybe you’re just starting out, or perhaps you’re a struggling designer, and the thought of turning away clients is entirely foreign to you. Not to mention that telling clients you can’t or won’t help them is not only uncomfortable, but it goes against human nature to want to please people. Plus there’s the fear that turning a client away may backfire and you may lose future opportunities. These are all real fears. But to run a successful design business, and also be happy in the work you are doing, there will be times when passing on a client is the right thing to do. Not every client out there is a good fit for you and some you plain don’t want as a client. In the years I’ve been running my business I’ve had a few clients I wish I had turned away at the start. Not every client out there is right for you and some you just plain don’t want to work with. By being selective in your client selection you are not only helping yourself, but you are also helping the client who deserves to work with someone who is better suited to serve them. So how do you spot the red flags letting you know when you should pass on a client? Start by studying the client Before you can decide whether or not to accept a new client, you need to try and get a feel for what it will be like working with them. Only then will you know if you want to invest your time in building a relationship with them. Start by asking the client about themselves and their business before ever asking about their project. Get to know them a bit first. Once you start discussing the project make sure you ask them what it is they expect from you as a designer. Not just the designs deliverables you will be providing, but what experience do they expect from working with you. Through your initial conversation, you should get a small feel for what it would be like working with the client. Over time you’ll develop the ability to quickly feel out potential clients to decide whether or not you want to work with them. One thing you could do is hold off agreeing to a project on the initial call or meeting. Always offer to send a proposal to the client outlining your discussion before taking on their project. You will accomplish two things by doing this; It will give you time to think about the client and research them if needed. Should you not spot any red flags and start working with the client only to discover later they are a bad client; you will have the initial proposal in writing to fall back on in case of any disputes. 12 Red Flags to watch for to spot a bad client. 1. The client has a bad reputation. You might be unfamiliar with the client, but that doesn’t mean you can’t do some research before agreeing to work with them. A quick Google search of their name or business can turn up all sorts of red flags with information that may help you make a decision. If you know of anyone the client has worked with before, contact them and ask how it was to work with the client. 2. Inconsistent communication. Clients who contact you in a rush to have something designed but then take forever to give you details or to respond to a proof. Or clients who harass you looking for quotes or proposals but don’t respond to you when you follow up afterwards. These are red flags that can help you see how communications will go during the project phase. Inconsistent communication while working on a project can be a real pain. Spotting this red flag early could save you a lot of headaches. 3. The client rudely challenges your fee. It’s normal for a client to question your price, as long as they do it in a professional manner “that’s more than I was expecting to pay, my budget was closer to X.” What isn’t right if when a client rudely scoffs at your prices and replies with “who do you think you are charging this much?” or “you're working from home without any overhead, you can give me a better price than this” or “this price is ridiculous, I can get the same thing done much cheaper elsewhere". Scenarios similar to these are akin to bullying. Any client that starts off the relationship this way isn’t work keeping. 4. A client expects you to be on call 24/7. Some clients expect daily progress updates or to be shown every step of the design process. Some want to be able to communicate with you at any hour of the day. Some clients may expect super fast turnarounds, or for you to be “on call” at the drop of a hat whenever they need you. There are also the clients that will send you an email, then a text telling you they sent you an email and then follow up with a Facebook PM letting you know they emailed and texted you. If that’s not how you want to work, then don’t work with this client. 5. The client wants to micromanage you. Clients who micromanage don't’ respect your skills and experience as a designer. They think they know best and want you to follow their lead. Remember that working with a client is a partnership, not a dictatorship. You are not their employee. You do not work for them; you are working with them. There are few things worse than working with a bossy client. If you feel your authority in the partnership may be minimised, pass on the client. 6. A client doesn’t want to partake in your discovery process. Some clients think the discovery process is a waste of their time. "You’re the designer, just design something". They don't understand why you need to know all these things about them and their business. Without proper discovery to learn about your client, there’s no way for you to design the perfect piece to solve their problem. If a client refused to partake in discovery, there’s a good chance you will fail to please them with your work since there’s no way for you to know what problem you are trying to solve with your design. 7. A client wants you to steal or copy another designers work. This Red Flag doesn't need an explanation. If a client asks you to copy something and change the name on it to theirs or build a website identical to someone else's but maybe with different colours and text, there are only two things you can do. Educate the client on why you cannot do what they are asking of you (Ethical reasons, copyright laws) and that they are hiring you to design something unique to represent them in the best possible way. If they don’t want to listen, walk away. They are a bad client to have. 8. A client complains about previous designers. No good can come from working with a client who complains about previous designers they’ve hired. 95% of the time there was nothing wrong with the former designers, it was the client that was the problem. You're taking a risk by trying to be the design saviour they want. If you fail to meet up to the standards they are looking for; they will be bashing your name and reputation in the future as well. Get away from this bad client while you can. 9. The client doesn’t want to sign a contract. Run away, run away fast. Some clients will try anything not to sign a contract. “Go ahead and get started, I’ll mail the contract to you tomorrow” or “There’s a tight deadline on this project, why don’t you get started and we can iron out about the contract later.” This red flag isn’t always the end all of a client relationship. If you firmly but politely tell the client you cannot get started without a signed contract there’s a good chance they will concede, and you can move forward. However, if they push back at all, you should kindly pass on the client. 10. The client wants you to work for free, on spec or for exposure. In this day and age, I shouldn't have to explain why you should be compensated monetarily for your work. Unfortunately, there are people out there who don’t see what you do as a real job and therefore don’t feel the need to pay you like a real business. If a client offers to work with you in exchange for: The exposure you will get once people see your work. A project that will make a great portfolio piece. The promise of referring you to others. A design that if they like it, they will pay you for it. It’s your duty as a professional designer to inform them that you deserve proper payment for your time and services. If they can’t pay you, then you can’t work with them. 11. The client flirts with you. Some people are natural flirts and don’t even realise they are doing it. Others use it as a manipulating tactic to get what they want. Unfortunately it’s not always easy to distinguish between the two, and either way, it could leave you feeling uncomfortable if you are not receptive to the flirting. Be wary of this client. There may be nothing wrong with them, and they may turn out to be a perfect client. But if their flirting makes you feel uncomfortable then pass on them. 12. You have a bad feeling about the client. You can’t explain it. The client has an excellent project for you, they accept your terms, they’ve agreed to your price, and for all intent and purposes, they seem like the perfect client to have. And yet you have a bad feeling about them. I don’t want to compare design clients to people in dark vans offering candy to kids, but some people can appear perfectly normal, desirable in fact, all the while hiding who they really are. If you ever encounter a client that for some unknown reason just doesn’t fit right with you, listen to your intuition. Human beings have relied on it for millennia to keep them safe. Save yourself the stress and possible future troubles and pass on this client. Weed out these Red Flags and build a great client base. Life is too short to deal with undesirable people. If you keep an eye out for these Red Flags to weed out bad clients and build a great client base of wonderful people you enjoy working with, there's no reason you shouldn't have a successful design career. You should love the work you are doing. Don't let bad clients ruin it for you. What Red Flags do you look for in a potential new client? Let me know what Red Flags you look out for or what bad client stories you've experienced by leaving a comment for this episode. Tip of the week Check your Inode limit. I recently had an issue where all of my client's websites failed when I tried updating or installing a plugin or theme, and I was unable to add any new images to the media gallery. It turns out I had gone over my Inode limit on my shared hosting plan. My hosting provider informed me that even though my plan includes unlimited websites and unlimited disk storage space, there was, in fact, a limit to the number of Inodes I could have. What's an Inode? I asked the same thing. It turns out an Inode is a file (why they don't call it a file I don't know). So even though I have unlimited storage space, there is a limit to the number of files my hosting plan allows, and I had exceeded it. They offered me two options, 1) Purchase a new hosting plan and migrate some of my client sites to it to reduce the number of files (Inodes) on my first plan. Or 2) Delete files on my current hosting plan to drop my total Inode count below my limit. Luckily there were a couple of websites still on my hosting plan that were old and no longer live. Deleting them freed up enough space to allow me to continue working on the site I was building for a client. I will be purchasing a new hosting plan for future client sites. Hosting is inexpensive, so it's not a big deal. However, I did learn something from this experience (not just what an Inode is), read the fine print. Unlimited disk space sounds great, providing there isn't some other cap in place. I don't begrudge my hosting provider. If they didn't put a limit on the number of Inodes, there would be nothing stopping me from hosting hundreds if not thousands of websites for a small monthly hosting fee. All of this to say, check with your hosting provider to see what your Inode limit is so you don't encounter the same problem I did. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected].

When clients view design as an investment, you win. Whether or not a potential client decides to work with you relies heavily on your pitch to them. If they like the presentation but view the cost of hiring you as an expense, they may choose to look for more affordable options. However, if they consider the cost of hiring you as an investment, there's a good chance they'll decide to work with you. Not promoting the investment opportunity is a critical factor that holds so many designers back from charging what they are truly worth. One of the most significant concerns over raising design rates is that clients can get design work done cheaper elsewhere. Yes, it's true, but only for clients who view design as an expense. Something to shop around for the best deal. For clients who see design as an investment, the price isn’t usually an issue. Nurturing an investment mentality in your clients. How can you get clients to view design as an investment? Change how you make your pitch to them, and it will make a difference in your proposal success rate. It all comes down to semantics. When you tell a client their new website will cost them $8000, they hear the price and imagine it as an expense they need to justify. They may feel reluctant to move forward and may want to shop around for a better deal. However, if you explain to a client that by working with you they receive much more than just a website, they receive a strategic partner that focuses on their business success, the same $8000 suddenly becomes an investment in the future of their business. If you can get a client to think about the return they will receive after paying your fee; they will be much more inclined to work with you. The trick is to expand beyond the receivables you are providing the client and explaining what they can accomplish with those receivables. A well-designed logo can bring them better exposure and brand recognition and make them stand out amongst their competition. A well-designed website can generate more traffic, get them a better market share, help them monitor trends and visitors through analytics and increase their conversions. When you explain what the client gets beyond the designs, they are much more inclined to appreciate what you offer them and invest in you. You can even change the wording on your proposals from Total Cost or Total Price to read Total Investment. It’s such a subtle shift, but if it clicks with a potential client, then that client becomes loyal to you. An investment is something people want to do, whereas an expense is something people try to avoid but know it's sometimes inevitable. If you can convince clients you are offering the first one, there’s a good chance they hire you. I've talked in past episodes of Resourceful Designer about building client relationships and how you want them to see you as their strategic partner and not just a design supplier. Clients are much more willing to invest in a partner because they feel like they will get something out of it. What if the client still questions the price? If you present your proposal as an investment and the client still questions your price, you should try explaining it to them in business terms more familiar to them. If a client has a storefront, look at its location. Is it in a busy downtown area? Is it in a shopping centre?  Ask them why did they choose that location instead of opening in a cheaper location on the outskirts of town. If the client runs a service based business and relies on their vehicle for work, ask them why they didn't choose an older model vehicle that would have cost them less money? The reason clients choose premium locations or newer vehicles is that they are thinking of them as investments and not merely an expense. Yes, you could argue that mortgages, leases and loans are expenses according to accounting practices. But they are investments when it comes to the success of the business. Store owners will pay more for a better location because of the exposure it gives them. Service businesses are willing to pay more for their vehicles because of the perception it instils in people who see them. The same should apply to design. Clients can get websites, logos, and marketing material designed cheaper than what you are offering. But if they genuinely want what is best for their business, they should be willing to invest more to get something that will impact their business beyond just the design, and that’s where you come in. To paraphrase author and business leader Michael Hyatt. If a design seem cheap, dated or confusing, potential clients will think the business is cheap, dated or confusing. No business can afford to be percieved this way. The best way to avoid being viewed as cheap, dated or confusing is to hire a professional designer who will work closely with the business to ensure their success. That's where you come in. So if you are not already doing it. Change the way you pitch yourself to clients. Stop telling them how much things will cost them and start telling them how much of an investment hiring you will be. Do your clients know they are investing in their business by hiring you? Let me know your thoughts on this topic by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Ursula How do you approach Project Proposals? I feel like I spend a lot of time and energy on proposals, and I always wonder how much of them I could have prepared ahead of time to make the processes faster for my (potential) clients, and cost effective for me in terms of my time. But I feel like I should be approaching each project with a clean slate so that my proposal is individualized for them. There must be a better way. Can you share your process or other best practices in this area? To find out what I told Ursula you’ll have to listen to the podcast. Resource of the week BackupBuddy BackupBuddyby iThemes is the easiest way to backup, restore, migrate and relocate a WordPress website. With BackupBuddy you always have peace of mind knowing that your website is safe and if ever the need arises, can be restored with just a few simple clicks. Do you design client websites locally or in a designated sandbox? BackupBuddy makes it easy to move and deploy the site to its permanent domain once it's complete. BackupBuddy is the first plugin I install on every WordPress site I build. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected].

Do you focus on the Features or the Benefits of working with you? I love visiting graphic and web designers' websites. I love looking at their portfolio of projects to see the work they produce. But even more than looking at portfolios, I love studying how these designers promote themselves to potential clients. One of the things I’ve noticed while visiting these sites is the different focuses presented to visitors. Some focus heavily on the features and services they offer to clients, while other sites focus on the benefit a client receives from working with that particular design studio. After visiting hundreds, if not thousands of designer sites over the years, I've concluded that the ones most likely to convert visitors into clients are the ones who list the benefits. The ones who let potential clients know what's in it for them. Don't get me wrong. You should list your features and services on your website. Many clients are looking for a designer for one project and don’t even realize that they offer other servicesas well. However, your features and services shouldn't be the primary focus of your message. They should be secondary to the benefits a client gets from deciding to work with you. Here’s an example from a website that focuses mostly on the features they offer: Why work with us? Whether you need a website, an event poster, or to add graphics to your vehicle, we can create the designs that will direct your potential clients back to you. We create designs for you that are aesthetically pleasing, modern and relevant within your industry, with a simple and clear message. With creativity and clarity, we develope your branding through custom graphics that you and your customers will appreciate. We offer services in: The message goes on to list the features and services this design company offers. This is good information for the client to have. But It doesn’t show the benefits for the client from choosing this company. Here’s an example of a company focusing on benefits: We want to work with you. When you partner with (name redacted) to develop or expand your brand, you not only get a team of experienced designers and marketers who have helped hundreds of businesses just like yours excell. You get a team of devoted people whose focus is on your success. When you look good, we look good. Our aim in working with you is to develop a connection and learn everything we can about your business. This partnership will allow us to develop a personalized branding strategy that fits your budget. If you are ready to expand your business then so are we. Click here to set up a call to discuss your business and the services we can offer you. Do you see the difference? Sentences like "When you partner with..." or "You get a team of devoted people whose focus is on your success." or "Our aim in working with you is to develop a connection...". These all show a benefit to the client. It shows that the design company cares about their clients' success. It shows that choosing this company is choosing a partner in developing your brand and not just a supplier. This website did list their features and services on a secondary page reachable with a "Learn more" link for potential clients who want to know more about this company. Listing your features and services is a good idea. It helps expand who you are, and It does work in attracting clients. Visitors are interested in what it is you can offer them. But it should be secondary to your main message. When you focus on the benefits, you are reaching the client on a personal level, and that makes it much easier for the client to decide to work with you. Developing your message strategy When it comes to creating your marketing material; your website, brochures, advertising etc. you need to keep your target audiences' behaviour in mind. How will they react to the message you put in front of them? Is your message more knowledge-based, meaning it focuses on the features? Or is it emotion based, focusing on the benefits? Remember that clients want to know “what’s in it for them?” If you can trigger an emotional response from a potential client, you are already most of the way there to winning them over. This subtle shift in how you word things can make a world of difference in the growth of your design business. Do you explain the benefits to your clients in your marketing material? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Stian My main focus is webdesign and development. So I will get loads of logins to FTP servers, web clients, web services, I even make new ones for my clients. And on top of this there is the contact information to each client. Do you have a tip to organize this ? Like a software where I can store passwords and usernames safe, and other client information. I am not looking for some sort of billing system. To find out what I told Stian you’ll have to listen to the podcast. Resource of the week SetApp.com SetApp.comis a subscription service for Mac apps. Starting at $5.99 per month for students and teachers and $8.99 per month for everyone else, SetApp gives you access to over 120 Apps for Mac OS. These are full version apps with no in-app purchases. Plus you get free updates and upgrades as they are released for every app. You also automatically get access to new apps as they are added to the SetApp package. Some of the apps included are CleanMyMac - free up disk space and speed up your mac iStat Menus - monitor your mac’s health Flume - Use Instagram on your Mac Chronicle - Financial organization MacGourmet Deluxe - for discovering and managing recipes. Gemini - Remove duplicate files from your Mac Plus so many more apps ready for you to use as part of your subscription. SetApp categories include Maintenance apps, Lifestyle apps, Productivity apps, Task Management apps, apps for Developers, for Creatives, for Writing & Blogging and apps for Education and Research. Check out SetApp.com to see if it's something you are interested in. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you tried downselling to win over design clients? Building client relationships is one of, if not the most important thing you can do as a designer. One of the best ways to build relationships is by downselling to your design clients. In a previous episode of the Resourceful Designer podcast, I talked about Upselling to increase your design revenue. In it, I mentioned how upselling is an excellent way of delivering more value to your clients which in turn will make them think higher of you. Upselling is a great way to build relationships with your clients while also increasing your revenue. However, downselling is another great skill you should practice to not only build client relationships but to win over clients that otherwise would not have hired you in the first place. Downselling is vital in building your company’s reputation. What is Downselling? Downselling is when you offer something of lesser value to win over a client. Usually, once the client has indicated, they won’t be proceeding with your original proposal. For example, you could offer to build a smaller website for less money by eliminating some of the features a client requested. Downselling can also be used when you believe a client is asking for more than what they need or want something that is wrong for them and you counter with something of lesser value that suits them better. This is more of an ethical decision. Sure you can design what the client is asking for and charge them accordingly. But if you downsell them on a lesser idea because it’s the right thing to do, they will realise you have saved them money and possibly misery, and they will become big fans of yours. For example, after looking at their content, you may suggest designing a more economical postcard or rack card instead of an expensive tri-fold brochure. Anything you do that helps the client achieve their objective and save them money will raise their impression of you and strengthen your relationship. When should you downsell? The best time to downsell is once you realise a client isn’t going to move forward with what you are offering them. However, be careful of downselling too early. Sometimes a client simply needs more time or more convincing before agreeing to your initial proposal. But if there are indications that the client is not buying what you are offering them, then a downsell can work. How do you downsell? The best way to introduce a downsell is by acknowledging that your initial offer was too much for the client or that what the client is asking for is more than what they need. “James, I understand that my website proposal is more than what you budgeted for. How about we go over the scope of the job once more and see if there are any areas we can rework in order to cut costs.” In this example, the client was rejecting a quote for an eCommerce website to sell their new product. The downsell is to offer them a simple site with a purchase button hooked up through PayPal, it accomplishes their objective at a more economical cost. When it's a case of the client wanting more than they need it could be something like: “Jennifer, I would love to design the souveneir program for your upcoming concert tour. You mentioned how expensive it is to put on this tour. May I suggest going with a saddle stiched program instead of having it perfect bound? Your fans will enjoy it just as much and it will save you a lot of money on the production costs.” Clients like Jennifer will appreciate your honesty and realise that you have their best interest in mind and your not just viewing them as another source of income. What not to do when Downselling One thing you should never do when downsellng is just lowering your price. Dropping your price is not downselling, it’s informing your client that you typically charge more for what you do than what you think you are worth. Trying to win over a client by dropping your prices will have the opposite effect to what you are trying to achieve. The client will always second guess your future dealings. If you can’t offer an alternate product or service of lesser value that will still benefit the client, you are better off to let the client walk away. Other ways to downsell Sometimes budget or needs are not the issues. Sometimes it’s the resistance of working with someone new for the first time. Downselling can help in these situations. When a client is showing hesitation because they don’t know you or are unsure of your work, you can downsell your services by offering to take on a single part of a more massive project for them to get to know you better. “Charles, I understand how hard it can be to trust your entire marketing campaign to someone you just met. Here’s a proposal, what if we start with just the post card design. If you like what I design for you then we can discuss the rest of the campaign.” This "foot in the door" strategy is a great way to downsell a hesitant client and to build an excellent foundation for the relationship you are starting with them. Downselling pays off In my experience, there is no downside to downselling. Your clients will appreciate your honesty and will be inclined to bring you more projects in the future and to refer you to others. After all, a satisfied client is the best marketing strategy you can have for your design business. Do you practice downselling? Share your experience with downselling by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tiana I just started out in this business and I’m finding it difficult to figure out invoicing and how to charge my clients. Do you take a deposit up front or do you charge for the entire job once it’s done. To find out what I told Tiana you’ll have to listen to the podcast. Resource of the week Depositphotos DepositPhotosis a great stock photography site that offers a reverse image search. No more struggles to find words to describe the right stock image; now you can show DepositPhotos what you want. Upload your photo to reverse image search, and choose from lots of similar high-res images. You can either upload a picture from your computer or copy/paste the URL of a photo you saw online into the search bar. Reverse image search uses image recognition to analyse all components of the photo and provide similar image options in just a few seconds. If this is something that interests you, please check out DepositPhotos Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Nine Situations when you should say No to your clients. How does that old joke go? “Business would be so much easier if I didn’t have to deal with clients.” It’s funny but unrealistic. Without clients, you wouldn’t have a business. So thank you to all the design clients out there that keep designers like you and me in business. Yes, clients are great. However, some of them can be difficult to work with at times, and others, let’s say they can be a real pain in the ASSumption that we’ll bend over backwards to work with them. Sometimes one of the best skills you can have is knowing when to say NO to your clients. Having to say no to your clients can be very stressful. But sometimes the situation you find yourself in requires you to put your foot down and do just that. In episode 42 of Resourceful Designer, I discussed how it’s OK to say NO to graphic design work. In that episode, I talked about how and why you should turn down design work or design clients. Here are nine situations where you should say no to your existing clients. 1) Scope Creep The dreaded scope creep. You’ve already agreed with your client on what a project entails, hopefully via a signed contract, but your client keeps trying to push things beyond what you initially discussed. A little bit of scope creep is expected, but you’ll know when enough is enough and that's when you need to say no to your clients. Let them know the project is growing beyond what you initially agreed upon, and you either cannot accommodate their new demands, or you need to renegotiate the terms of the project. Clients will try to get whatever they can from you, but they will respect you when you say no. 2) The project is beyond your abilities When a client asks you to do something that is beyond your skillset, you can say no. There’s no shame in showing your boundaries. In fact, the client may appreciate your honesty. In some situations, if what a client is asking is beyond your abilities you can still take on the project and have someone else work on it. In that case, you can say yes to them. However, sometimes what is asked of you is beyond your comfort zone, and you don't want anything to do with it. In those cases just say no. Your client won't think any less of you. 3) Difficulties with previous projects Some clients are difficult to work with. If at some point you decide that they are too much trouble you can choose to say no the next time they approach you with a project. Remember, "NO" is a complete sentence. It doesn’t require an explanation. Simply saying “I’m sorry but I won’t be able to take on that project” is good enough. 4) Negotiations Everyone likes a good bargain, and design clients are no exception. Some of them like to haggle for the best deal. Nip this in the bud right away and say no to your clients. Your fees are what they are because you deserve to be paid that much. Tell those clients you don’t negotiate. 5) Micromanaging, or “Too many cooks.” Some clients want to decide everything by committee, and that’s their prerogative. However, you can demand to have only one point person that you deal with. When anyone else on their committee contacts you directly tell them no, you can't deal with them. If they need you to do something they have to go through the point person. Save yourself time and headaches by never dealing with committees without an assigned point person. 6) Impossible timelines There are times when it’s just not possible to do what your client wants in the timeframe they want you to do it in. Maybe you're overloaded with work (good for you). Perhaps you’re getting ready to go on vacation. Whatever the case, if you can’t do something in the timeframe required, it’s your job to say no right away. 7) It’s not worth your time For all those jobs that you don’t want to do there’s nothing wrong with you just saying NO to them. Clients may ask you to design something mundane like an invoice or packing slip. Those things are boring and tedious, and you probably don’t want to do them. If that's the case, just say no. Plus at the rates you should be charging for your services why would your client want to pay you for something just about anyone can do. 8) Bad design choices A client may ask you to do something with their project that you think it’s a bad design idea. If this happens, tell them you think it's a bad idea, and you won't do it. Maybe it’s filling up every bit of white space with copy, or making the logo bigger for no reason. Whatever they want you to do, let them know that it will affect their design in a negative way. If they insist you can say no, you won't do it. You'd be amazed that when you take a stand on design how all of a sudden clients will take you more seriously and listen to what you have to say. 9) Something compromises your Design Principals Similar to bad design choices when a client asks you to do something, but in this case, it's something that could ruin your reputation as a designer. Maybe they want you to use a script font in all caps. Perhaps they are asking you to use too many different fonts on a project. Or it might be an innocent request to add a hit counter to the bottom of their new website. If what they are asking will reflect poorly on you as a designer, or on the design profession in general, then you must say no to your clients. What other situation would you say no to your clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Amanda When a client's corporate font is one that they’ve purchased, can they send you the font file? Or, does the designer need to purchase the font in order to use it to design their projects? To find out what I told Amanda you’ll have to listen to the podcast. Resource of the week A Dedicated Mailbox If you are running a business out of your home, I highly suggest you get a get a dedicated mailbox from someplace like The UPS Store to use as your business mailing address. There are several reasons to use a mailbox for your business other than your home address. Protect your home and family by not sharing your home address. Packages can be delivered to a safe location when you are not home. A convenient location for clients to drop off items for you without showing up at your home. Makes your business look more legitimate and professional. Some residential areas frown upon home-based businesses. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected].

You can't grow your design business if you rationalize the value of what you do. Most designers don’t get paid what they’re worth. The reason they don’t is that they rationalize the value of the service they provide. What I mean by this is they try to justify why they are charging the price they do for their designs by itemizing what’s involved in their creation process. A logo will cost this amount of dollars because it will take me X hours of research, and another Y hours of development and finalization. Since my hourly rate is Z, the cost of the logo is (X+Y) x Z Cost of design = hours invested X hourly rate. This formula works for many designers and they're happy with running their business this way. But the problem with this scenario is you're trading time for money. Yes, it’s a tried and true method used across many industries. But it shouldn’t be used for design. Or at least it shouldn’t be the sole method of calculating what you charge your clients. How much you earn running your graphic design business should not be related to how many hours you put in. It should be connected to the value you provide. Face it; we live in a world where we assign a dollar amount to most services. A haircut costs this much. A cab ride downtown costs this much. Having your car serviced costs this much. But even simple things such as these have variations based on value. My daughter changed her hair colour recently. It’s not the first time she’s changed the colour, but this time she decided to go to a different salon. One that charges almost double what her usual salon does. Why? Because the man running the new salon has a reputation for excellence and the perceived value of the service he provides is worth that much more to those who go there. In the end, my daughter paid a much higher price for her new hair colour than she used to. She loves her new look and is getting compliments left and right so in her mind it was well worth it. It's a perceived value. The same scenario applies to cars. When you have a problem with your vehicle you can take it to a privately owned garage, maybe a national chain such as a Walmart garage or you can have it serviced at the dealership. From my experience, the dealership is always more expensive. But think of it from a value perspective. If you drive a Honda, who is more equipped and more knowledgeable about your car than the Honda dealership? That perceived value is why some people are willing to pay more to have their car serviced by the dealer. What does this have to do with your design business? The services you provide as a web designer or graphic designer are not commodities like haircuts or oil changes. There is no one price fits all. Or at least there shouldn’t be. A logo for a local bricklayer should not cost the same as one for a regional airline because they bring different values to each client. The representation the logo brings to each client affects them each differently. You may design a great logo for the bricklayer but what’s he going to do with it? Stick it on the side of his truck and his business cards. That may be it. Most of his work will come via word of mouth referrals and through contractors. What his logo looks like may not have that much impact on his business. The airline, on the other hand, is going to showcase their logo on everything to bring awareness to their business. It will be on their planes, their building, their uniforms, their tickets, even on the cups and napkins they serve on their planes. And that’s not counting the vast marketing campaign they will use it on. Their logo will be displayed everywhere, and over time the logo you designed will come to represent an excellent, reliable airline, that offers quality flights with courteous, friendly staff. For that reason alone the airline’s logo should cost way more than the bricklayer’s logo. It doesn’t matter that both logos took you the same amount of time to design. Their value is different. And yet many designers would still charge for both logos solely on the time they spent designing them. When you start trying to rationalize what it is you do by focusing on things like time and effort, you lower the value of the service you provide. This rationalization devalues what design is all about. Designing is all about vision. It’s about emotional impact. Giving a visual voice to what the design represents. It’s about problem-solving. Both the bricklayer and airline needed a logo, but the problem that logo is solving for each company is vastly different. Instead of rationalizing your pricing to your clients by explaining every little thing you are charging for, or how much time a project will take, you need to explain to your clients how they will benefit from your designs. How design is an investment and not just an expense. When done right and with proper focus, a well-implemented design can skyrocket a company’s growth. When explained this way, a client will begin to see the value you bring. Will there be a backlash if you do this? Of course, there will be. Some clients will counter with “You're crazy. I could have someone on Fiverr design my logo for a fraction of your price.” Yes, they absolutely could. And what would they get back in return?  Maybe a hastily-designed image. Something that uses stock imagery and may or may not be similar to many other logos out there. There is one thing to be sure; it will fulfil their rationalized expectations of getting a logo for as cheap as possible. What they won't get from places like Fiverr is the conviction a well thought out design generates. A design that represents their company’s voice, the tone they want to present to the world. Something that will truly represent them and everything their company does. they will be missing that value. Don't rationalize the value of your designs. As a professional designer, and that's what you are, it's your job to explain to your clients how that extra value goes beyond how much time it takes to design something. It's that overall value that you should be charging to your clients. The logo itself is only part of the overall picture it represents. Show your clients the value you provide them. Show them how you are focusing on the desired outcome they want to achieve with the design and not just on the design itself. When you can successfully convey that message to your clients, they will stop questioning your prices. They’ll know that whatever they pay you is an investment they are making in their business and not simply a purchase. If you want to grow your design business, you need to stop exchanging your time for money. Stop rationalizing value. Do you agree or disagree? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Adam I've recently quoted for a Web Design & Development job. After the project is finished, I've quoted a monthly fee that covers ongoing content updates and design consultation, plus domain, web hosting, and 7 custom email addresses. The client is stating my price is a bit too high and is wondering how I "calculated" my price. I don't necessarily "calculate" my price numerically, but rather set it based on value to the client and what I believe my services are worth. The client's mentioned that July-Dec is typically quite slow for content updates, and so, would like to see a reduced price for the 2nd half of the year. What do you think? Any suggestions are appreciated. To find out what I told Adam you’ll have to listen to the podcast. Resource of the week resource name Resource Description Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Avoid these 10 things to grow your design business. To run a home-based freelance design business you need to know what to do for it to succeed. You also need to know what to avoid doing so as not to fail. You’ve done it. You’re running your own design business. It’s a fantastic feeling, isn't it? The freedom and the power it brings you. The counterweight is the responsibility and pressures you face because everything is now on your shoulders. When done right, running your own business can be the most satisfying occupation there is. Just ask any successful entrepreneur. But if things go wrong, you have nobody to blame but yourself. When it comes to starting a home-based freelance design business, most people research how to go about starting one. They read up on the things they need to get. They make lists upon lists of what they need to do to give themselves the best chance of success. That’s how you should do it. However, what often happens along the way is you pick up bad habits that can affect you and your business negatively. Here are 10 things you need to avoid while running your freelance design business. 1) Avoid Slacking Off One of the most significant obstacles to overcome when running your own design business is the illusion of the freedom it brings. Don’t get me wrong. Setting your hours and taking time off whenever you want without having to ask for permission is a definite perk when it comes to freelancing. However, I said the illusion of freedom for a reason. Freelancing doesn’t mean fewer hours and less stress. It’s the opposite in fact. You are running a business on top of designing for your clients. That doubles your responsibilities. This holds especially true for new businesses. You may find your social life suffering as you devote countless hours to get things off the ground. Avoid slacking off. 2) Avoid A Lack Of Direction Maybe running your own home-based design business was always your dream. Perhaps you ended up here unexpectedly through lack of employment. Regardless of why you are doing it, you need to have goals if you want to succeed. What do you want to accomplish with your business? Do you want to conquer a particular niche? Do you want to become known for a specific skill? It’s nice to have design work that pays the bills, but if you don’t have goals and you don’t push yourself towards those goals, you will not improve as a designer. As a design professional, you should have a mindset that design can change the world. Set goals to grow your business and to grow as a designer and don’t get left behind. Avoid a lack of direction. 3) Avoid Isolating Yourself From Other Designers As a freelance designer, you spend a lot of time by yourself, sitting in front of your computer designing amazing things for your clients. But how do you expect to improve as a designer if you’re not communicating with other designers? There’s only so much you can learn from articles, videos and yes, even podcasts. You need people you can bounce ideas off of and get real criticism from. People who are not afraid to tell you when you’re going in the wrong direction. Clients don't count. Sure clients give you valuable feedback on what you’re doing. But they will never be able to view your work with the critical eye you need to improve your skills as a designer and business person. I’m talking about your peers. Other designers. People who not only understand what it is you do but how you do it. People in the same trenches as you. One of the biggest mistakes Freelancers make is not keeping in touch with other designers. Find people to discuss design ideas with, to get critiques from, to solicit business advice. The more designers you are in contact with the more you'll grow. Avoid isolating yourself from other designers. 4) Avoid Being Exploited One of the problems of running a home-based design business is that many people don't see it as a real business. They imagine you as an unemployed designer who sits at home binge-watching Netflix and occasionally designing something whenever someone calls upon you. To them, it’s like designing has become your hobby and you’re lucky enough that some people pay you for it. Because of this perception, friends, family and acquaintances may ask you to design for them as a favour. If they do offer to pay you, it's rarely what you merit. After all, you're not doing anything, and it shouldn’t take you long. Plus, they’ll help you out by spreading the word of what a great designer you are. Maybe they're hoping this exposure will lead to employment for you. Don’t fall for it. Sure it’s OK to design your sister’s baby announcement cards as a gift. But if your brother, your uncle joe or your old college roommate asks you to design a logo for a new business, they need to pay you. Give them a discount if you want, but let them know you’re not at their beckon call. You are running a business, and they will treat them as clients. Not sure where to draw the line? Look at it this way. If they are asking you to design something that could directly or indirectly bring in money for them, and this includes charities raising funds, then they should pay you for your services. Avoid being exploited. 5) Avoid Being Under Paid Another issue when starting your own design business is not knowing how much to charge. In most cases, designers undersell themselves and it ends up hurting them and the industry as a whole. Even if you are a new designer fresh out of school, your skills and knowledge are still valuable. Seek the compensation you deserve. Find out what other designers and design studios in your area are charging and try to fit in line with them. Remember, it takes a lot less effort to land one $60 per hour client than it does to land four $15 per hour clients. Avoid being underpaid. 6) Avoid Taking On Every Project It’s human nature to want to please others. When a new client comes along or an existing client has a new project for you. You welcome them with open arms. This gimme, gimme, gimme attitude is great when you are just starting out and can use all the work you can get. But as you grow and take on more clients and more work you will realise that not every client or design project is a good fit for you. You need to be comfortable turning down work. It may sound like a foreign concept to you, but you need to determine if the project offered is right for you or not. If it isn’t then it’s OK for you to turn the job down. Avoid taking on every project. 7) Avoid Rushing As a home-based designer working by yourself things can get stressful when jobs start to pile up. Instincts will tell you to pump out as much as you can to lighten the load. But in doing so, you are compromising your creativity. Design concepts take time to germinate. The more time you take thinking about them, the more variations will come and go from your mind helping you narrow down your focus and creating the perfect solution to the problem. To allow yourself the time needed to do the job properly you could always pad the timeframe you tell a client. If you think a project will take you three days, tell them it will take five. It will allow you extra time if you need it. And If you complete it within three days, your clients will appreciate you even more. Yes, there will be projects you will need to do in a short time. But remember episode 71 of the podcast titled Good Design, Quick Design, Cheap Design, Pick Two? If you rush a project, you are either producing sub-par work, or you need to make sure you are being compensated financially for the extra burden of turning a job around quickly. Your best bet, avoid rushing. 8) Avoid Being Over Accessible Unlike traditional 9-5 jobs, home-based designers are almost always home. That knowledge will often lead to clients expecting you to be available whenever they need you regardless of the time or day. It’s OK if you want to work evenings and weekends but do you want clients reaching out and expecting replies during those times? You need to set boundaries from the start. Let clients know when they can contact you and how they can contact you. If you have a business phone, it’s not OK for clients to contact you on your home phone. Same goes for email. Clients should not be contacting you on your personal email. Remember, this is your business. Your clients are just that, clients. You work on your terms, and you get to decide when it’s appropriate for clients to communicate with you and how clients should contact you. Avoid being over accessible. 9) Avoid Overworking At the top of this article, I talked about how you should avoid slacking off. The opposite is true as well. Without the regiment of a 9-5 job, many freelancers or home-based designers tend to overwork themselves, working more extended hours than an agency or in-house designer. Working long hours adds extra stress and could compromise your creativity and lead to burnout. You need to step away from work on a regular basis. A healthy social life is vital if you want to be a happy and healthy designer. Enjoy your evenings and weekends. Spend time with family and friends. Separating your work and private life will help both your business life and personal life success. Boost your motivation and avoid overworking. 10) Avoid The Status Quo Designers by nature are critical people, and I presume you are no different. You never settle for what is good enough when you know you can do better. It’s what makes you great at what you do and It’s the the reason clients keep coming back to you. You are a problem solver. But the key thing to remember is that problems are not always correctly defined. Meaning the problem a client comes to you with may not be the actual problem they are trying to address. A client may tell you they want more visitors to their website when in fact the problem is they need better visitors to their site. There are two options for every design problem presented to you. Give the client what they want, or give the client what they need. Giving the client what they want is the easy route, but it doesn’t help you stand out from all the other designers out there. By digging deeper and giving the client what they need you will be making a name for yourself which will help the success of your business. Question every design problem you face and see if there’s something more you can provide. Don’t limit yourself by just following orders and following the briefing word for word. Running your own home-based design business opens up a whole world of possibilities for you. Take advantage of your position and avoid the status quo. Are there other things you should avoid while running your design business? Let me know by leaving a comment for this episode. Questions of the Week My mailbag is empty, so there is no question of the week this week. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Resource of the week Daily Logo Challenge Like the title says, each day Daily Logo Challenge send you an email with a fun new logo design challenge for you to try. These are not real projects. These challenges are to inspire you and expand your abilities as a designer. You can share your design for community feedback to help you grow as a designer. Signing up at https://www.dailylogochallenge.com will get you 50 days of design briefs. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

When Life Interferes With Your Design Business Running a home-based design business is the best thing any designer could do. At least that’s my opinion, but I could be biased since I’ve been doing it for over 13 years now and I love what I do. But running a home-based design business does have its drawbacks. Such as when life interferes with your plans. Running a home-based design business is great. You can set your hours and work as much or as little as you want. You decide how much you want to charge and if you wish to charge by the hour or by the job. You also get to choose what clients you want to work with or not. Meaning you have the option of turning down any jobs that don't interest you. Plus, you have nobody to answer to since you work from home all by yourself. OK, you have to answer to your clients. But at least you don’t have a boss breathing down your neck to get the job out, or else. Yup, being a home-based designer is great. However, there is one major drawback to running a home-based design business. And that’s when life interferes. Life has a way of messing with you in unexpected ways. Some days are good, some are bad, and some can send you into a panic. I'm talking about the latter one. When life throws something in your path that grinds your design business to a halt. I'm talking about sickness, accidents, family emergencies, even death. There are also grand scale emergencies like natural disasters such as floods, hurricanes or earthquakes. And don't forget uncontrolled events such as power outages or having your equipment stolen. All of these can have a negative impact on your design business. Don’t get me wrong, not everything that affects your business is a bad thing. Marriages, births, vacations, etc. also affect your business. Life interferes, and the status quo of your business changes. So what can you do when life interferes with your design business? Prepare for expected breaks In some cases, such as vacations, marriages, births (to some extent) and even things like surgeries can all be scheduled. Advanced knowledge of these events gives you an opportunity to prepare for the time your business is affected. In some cases, your business may be shut down for a few days, but it could also be affected for several weeks or months. When you know a break is coming, you should warn your clients well in advance of these shutdowns. To help ease the pressure, you can try to get things done before your time off. Or you can tell your clients you cannot work on their project until after a specific date. I never start any new projects during the two weeks leading up to a break. This buffer could cause problems for some clients, but you'll have to live with your choice. Yes, you may lose some work because of it. But that’s life. Prepare for unexpected breaks What do you do when life interferes with your business in unexpected ways? First things first, when life interferes in an unexpected way, notify your clients. They will understand. No client will respond with  “sorry about the death in your family, but I have this job I need you to finish by Thursday, can you handle it?”. Your clients knew you were a home-based designer when they hired you. They knew the benefits of working with you also came with some risks. One of those risks is the possibility of you needing unexpected time off. There may be deadlines, and yes, you may feel bad about missing them, but you might be surprised how many deadlines you can miss without any ill effects. Unless there’s a firm date in place, such as for scheduled events most deadlines have flexibility built into them. Once you’ve notified your clients, try to figure out if there’s anything you can do. Maybe it’s providing a list of compatible designers your clients can use in your absence. In cases of natural disasters or equipment failure, you could try and find ways to get back up and running while trying to minimise your time away. Even if it’s merely so you can get the most pressing things done? Get Help from other designers If you are running a studio as I talked about in episode 125, you may have people on your team that can handle the work for you. If you don’t have contractors in place, you may need to turn to a friend or colleague and see if they can take on some of your work while you are incapable. There’s always a risk any time you direct a client to a new designer. The client may like the other designer and decide to stick with them. You’ll have to take that risk and rely on the relationship you’ve built up with your client to bring them back. If you are worried, you could try to minimise the risk with a contract between you and the other designer saying they will not poach your clients. But if you’re in a pinch due to some emergency situation, worrying about a contract is the last thing you want to be doing. Besides, chances are if your client realises they like working with a different designer better than you, there’s not much you can do about it. Long-term hiatuses In the worst scenarios, you may have to scale back or shut down your design business for an indefinite amount of time. Sometimes, when life interferes, the only option is to accept it. There’s nothing wrong with shutting down your business and wishing all your clients well. If your situation eventually changes you can always start up again. You built up your design business once. There’s nothing stopping you from doing it again. Life is unpredictable. I don’t want to sound negative, but part of life is dealing with things outside our control. How you deal with those situations, and how you come out the other side will determine your success in life. Don’t worry if you have to shut down your design business for a few days, weeks, months or even longer when life interferes. You’re a designer; I’m sure you’ll find creative ways to make it through. Have you ever had to close your business unexpectedly? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Ken I love listening to your podcast on my way to work, a lot of the topics have been really intriguing. I have always had an interest in the arts and I recently started my own design business in December designing Print Templates. I love the idea of design consulting and helping people not just make pretty designs but help their entire business using design but I'm not even sure how to really get started with finding clients. Also, in yours and other podcasts I always hear that you have to educate your clients on the importance of design, but just getting started in this kind of business I'm not sure everything to say. Can you give me some kind of idea what some of these conversations look like? Thank you for your time! To find out what I told Ken you’ll have to listen to the podcast. Resource of the week Google Data Studio (beta) Google Data Studio (beta) turns your analytics data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions. Create unlimited Data Studio custom reports with full editing and sharing. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Freelancer or Design Studio, which is best for your home-based business? I talk a lot on the Resourceful Designer podcast about running a home-based design business. In fact, it’s why I started the podcast in the first place. Like my catchphrase says, I’m doing this to help designers like you streamline your business so you can get back to what you do best, designing. I’ve covered many topics in the previous 124 episodes over the past few years. Things like pricing strategies, attracting new clients, coping with the isolation when working from home and many more. However, I’ve never talked about what options you have in the type of design business you run. Deciding what type of home-based business you run is important because the direction you take could determine the kind of clients you attract and the growth of your design business. Including how much money you can potentially make. The options I’m talking about are whether you define yourself as a Freelancer or Design Studio. There is a third option available, a Design Agency. The reason I’m omitting Design Agency is that by definition, a Design Agency is made up of several people, all with different talents working on all aspects of client projects and usually all working under one roof. Perhaps you fit that category, but as I stated earlier, Resourceful Designer was created to help home-based designers, and I don’t think many home-based designers run agencies. That leaves two options, Freelancer or Design Studio Calling yourself a Freelancer According to dictionary.com, a Freelancer is a person who sells work or services by the hour, day, job, etc., rather than working on a regular salary basis for one employer. Cambridge Dictionary defines Freelancer as someone who works on different projects with different companies instead of being a company employee. And finally, Merriam-Webster says a Freelancer is a person who pursues a profession without a long-term commitment to any one employer I’ve never called myself a Freelancer. I’ve always found the term derogatory and noncommital. I always viewed the term as a kind of fly-by-night thing where the client will never be sure if the Freelancer will be there for them. Remember the Merriam-Webster definition was someone who pursues a profession without a long-term commitment. Not to mention my business is registered, so in a roundabout way, I can say that I’m an employee of my own company, therefore, as an employee, I cannot be a Freelancer. But that’s neither here nor there. For this article, a Freelancer is merely a one-man band when it comes to design services. As a Freelancer, you are everything from an art director, to a designer, to a coder, to handling accounts receivable and payable, etc. You do it all, and there’s nothing wrong with that. When I first started my own home-based design business, I did precisely that. I handled everything. I was a one-man band. And if I didn't think I could do something in a project, I didn’t take on the job. Defining yourself as a Freelancer, meaning it’s just you, limits the type of clients you can take on by the skills and services you offer. If you’re not a web designer, you don’t take on web clients and vice versa. Freelancers tend to attract smaller clients such as Start-Ups or the "quick" clients. Those who call you up and need something done this week, or worse yet, they need it tomorrow. The average freelance designer takes on clients and jobs in the $500-$5000 range. Calling yourself a Design Studio Remember above when I said a Design Agency is made up of multiple people working together under one roof? A Design Studio is similar to an agency in that is offers a wide variety of skills and services, but some of those skills and services come from third-party contractors. As a Design Studio, you still run your home-based design business like a Freelancer does, however, rather than offering a full range of services under one roof like an agency, you subcontract the parts of a project that you can’t or don’t want to handle yourself. Things like photography, coding, copywriting, illustration, etc. Being a Desing Studio allows you to take on larger clients with more significant projects and spread out the work to get jobs done more efficiently. With a Design Studio, everything is processed through your business and clients deal directly with you instead of dealing with multiple businesses. You take on the role of art director and manage the subcontractors working on the projects with you. Design Studios tend to attract small to mid-sized companies as clients. Companies that may have a marketing department but don’t have an in-house creative team. The Design Studio acts as their creative team. Clients seeking Design Studios often have budgets ranging from $5,000-$20,000 or more. Freelancer or Design Studio, what’s right for you? Choosing between a Freelancer or Design Studio is a matter of choice. The difference between the two is your willingness to work with subcontractors to complete design projects. Neither Freelancer or Design Studio is a more favourable choice. I ran my business as a Freelancer (even though I don’t use that term) for several years before switching models and redefining as a Design Studio. I still do most design work myself. But I now have a list of illustrators, copywriters, coders, etc. that I can call upon should I need their skills and talents for a project. I don't suggest one option as being better for you over the other. It’s entirely up to you how you run your business. If you’re fresh out of school or still new to the industry, maybe you want to work as a Freelancer for a while until you get the hang of things. Perhaps you don’t want the extra responsibilities of overseeing subcontractors. That’s OK. Many designers spend their entire career working as Freelancers. If you are comfortable handling larger projects and directing various people to complete specific tasks then maybe a Design Studio is right for you. This article is simply to give you an idea of what’s possible depending on how you define what you do. So are you a Freelancer or a Design Studio? Do you consider yourself a Freelancer or Design Studio? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Allison Hello, I love your podcast and have enjoyed getting some great advice on my freelance business from it. I was wondering if you had any recommendations for font subscriptions. Fonts are so expensive, I don't know how designers can afford to purchase so many unique fonts and was wondering if a font subscription would be the way to go. To find out what I told Allison you’ll have to listen to the podcast. Resource of the week Sharpen.design This week's resource was shared with me by Resourceful Designer listener Naomi. It's the website https://sharpen.design. Sharpen.design produces random design prompts to challenge you to think outside the box. With over a million possibilities you are sure to find an interesting project you can tackle to grow your skills and portfolio. This website is an excellent resource for students or anyone new to the design industry who needs ideas of what they can design. Give it a try. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Referral Partners 10 People to get Design Referrals From It's confusing for wannabe entrepreneurs to start a business. Their confusion creates an excellent opportunity for you, as a designer to team up with referral partners and not only help these entrepreneurs get started, but it also helps grow your and your referral partners' businesses. Starting a business is a daunting task. You don't just get out of bed one morning and think to yourself “What should I do today? I know, I’ll start a business.” That's not how it works. There are so many steps involved in starting a business that it’s difficult to know where to start. That’s why most people wanting to start a new business seek guidance, help and advice in their endeavour. Since there’s no Start Here button to push whenever someone wants to start a business, that guidance, help and advice they seek out can come from anywhere and anyone, including you, their designer. If you want to help these new entrepreneurs to the best of your ability you should have referral partners that can lend a hand. What is a referral partner? A Referral Partner is as simple as it sounds. It’s partners that refer to each other. If someone comes to you for advice on starting a business, you refer them to the partner that would best help them, and vice versa, whenever someone goes to one of your partners, and they require design services, your partner refers them to you. That's all there is to it. Choosing your referral partners. A referral partner should be someone integral in the development of new businesses that complement what you do as a designer. Here is a list of 10 people you should approach to become referral partners. Industry suppliers Industry suppliers include printers, sign makers, vehicle wrappers, and anyone else within your industry but who don't compete with you for design. When a new startup hires you to design their new logo, you can refer them to these people to get the rest of their branding and marketing material produced. When a client contacts one of these partners asking about their services, the partner can send the client your way for design and web work. Lawyers A lawyer may be the first person contacted when someone is thinking of starting a business. Partner with them and they can refer these new business people your way. When a new client comes to you at the start of their business journey you could recommend them to the lawyer. Accountants Just like a lawyer, some people will talk to their accountants before deciding on a course of action for their business. Team up with one and send clients both ways. Financial Institutions Financial institutions include banks, credit unions, financial advisors, money lenders, venture capitalists or anyone involved with financing business. Financial institutions make great partners. Local business offices Most places require businesses to register their name, obtain a license, submit a business plan etc. Partner with these places to get more clients. Chamber of Commerce Most communities have a Chamber of Commerce. They make great referral partners. You may have to become a member to partner with them, but it's well worth the cost to gain more clients. Local business groups Municipalities often have private business groups made up of local business people that handle specific areas of a community. For example, a Downtown Business Group, or Waterfront Business Group. Contact these groups and ask them to refer any new businesses in their area to you. Commercial real estate agents Partner up with commercial real estate agents and send growing clients their way when they need to expand and ask them to refer similar businesses back to you. Business schools Contact local schools to see if they offer business classes or workshops for new entrepreneurs. Ask to speak to the class about the importance of good branding. You can also ask them to refer students your way. Unions Approach Union offices and ask them to refer any union members who are thinking of starting a business. How to reach out to referral partners Becoming a referral partner with someone is easy. Send them an email or better yet drop in and talk to them. Explain the mutual benefit. How from time to time your clients ask for advice that they would be better-suited providing and you could refer your clients to them. In exchange, when they have a client that is in need of design services you would appreciate them giving out your name. It’s that easy. You can have more than one referral partner in an industry It’s ok to be referral partners with multiple people in the same industry. Give your clients various options when referring them to someone. Be sure to tell your client to mention you, so your referral partner knows the client came from you. You should also send an email to your referral partner letting them know that you gave their name to someone. That way your partner will know you are helping them out even if the client never contacts them. Have you ever partnered with someone for referrals? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Joshua Hey Mark, I have recently found your podcast, and love listening to it, it awnsers any and all questions that I thought I had and didn't even know I had. However I have yet to start freelancing, for I am still in school, I'm a junior in a graphic design program In the states, and am very weary on how I should start freelancing. In your opinion should I wait to finish school to start freelancing, or should I just go ahead and start? This is something I have thought about for a while, but still am 50/50 on wether or not I should. To find out what I told Joshua you’ll have to listen to the podcast. Resource of the week 4-Week Marketing Boost I put this guide together in the hopes to encourage you to look at your brand and image. The daily tasks in my guide require only 15-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected. After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A., you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Using Google AdWords to Attract Design Clients Any time designers get together in person or online on platforms like Facebook, LinkedIn or Reddit, you’re sure to hear someone ask how to attract more clients. It’s one of, if not the most significant problem faced by designers. Without clients, your business fails. It doesn’t matter how good a designer you are if you don’t have people paying for your services your business will not survive. There are many ways you can attract new clients. Last week I shared 12 inexpensive ways for you to promote your design business. A couple of years ago I wrote a blog post where I shared 10 proven ways to attract design clients. All methods I’ve used myself to gain clients. Today I want to talk about a great way to attract clients that for some reason, not many graphic designers or web designers are taking advantage of. Google AdWords. How do clients find you? Ask most designers, and they will tell you the number one way they gain new clients is through word of mouth referrals. Referrals are great. But what if you don’t have a large catalogue of clients advocating for your business? Let's look at it from a client's perspective. Let's say you need a plumber. Who will you call? Your first choice would be to call a plumber you know, or at least one you've heard of before. Your Second choice would be to ask family, friends, co-workers and associates who they would recommend. That’s the referral part. If it doesn’t work, you would probably turn to a search engine and look for plumbers in your area. Design clients do the same thing. They contact a designer they know or have heard of before. That’s where brand awareness comes in. Second, they ask family, friends, colleagues, associates etc. That’s where referrals come in. But when that fails, clients will turn to the internet and search for a designer online. And chances are they will formulate their search to look for someone in their local area. That last part is a huge benefit for you, especially if you are using Google AdWords to get in front of them. If you’re already familiar with how AdWords works, you’re probably nodding your head right now in agreement with me, but I’m going to continue with the assumption that you are not familiar with Google AdWords. Forgive me if I'm wrong. For the record, Yahoo and Bing also have similar advertising platforms, but since the majority of people use Google, I’m going to concentrate on it. So how does Google AdWords work for attracting design clients? Let me break it down into the simplest terms using only three steps, You figure out what keywords people are searching. You create an ad that Google puts in front of people actively searching for those keywords. You pay Google for the people that click on your ads. That’s all there is to it. The best part about Google AdWords is you only pay when your ads are working, and people engage with them. If they don't click, you don't pay. Now of course, “when your ads are working” is a relative term. In this case, it means when people click on your ad. Whether or not they become a client after clicking on your ad is not Google’s concern. A deeper dive into AdWords. I won't go into the technical nitty gritty of setting up a successful AdWords campaign. There are plenty of other resources where you can learn the ins and outs of fine-tuning your ad campaign to get the most bang for your buck. I will, however, elaborate on the three steps I mentioned above. Create an AdWords Account The first step is creating a free AdWords account and telling Google how to charge you for your ads. They have to make their money after all. Once your account set up, you can create your first ad campaign by choosing the type of ads you want to run. There are several options, but in my opinion Search Ads are the best ones for attracting new design clients. Next, you select the campaign type. I suggest you choose website traffic and don’t include Google Search Partners or the Ad Display Network. Both are good for driving traffic to a product or resource, but your goal is to attract clients. Set up the delivery What makes Google AdWords such a valuable marketing tool is the ability to pick the geographic location where your ads will appear. If you live in Cleaveland Ohio, you can set up your campaign so that only people in Cleaveland will see it. There are several reasons to limit your search to particular geographic regions. Top among them is the amount of competition you face the broader your target area. If you set your campaign to all of the USA you are competing with every other designer across the whole country. It is possible to win in that scenario, but since a kind of bidding/auction system is used to determine ad placement, it could get costly. Of course, there's a lot more to the whole thing that I'm not getting into which is why I suggest you take an AdWords course before starting. But basically, targetting an entire country is just too difficult for someone just starting out. By narrowing down your geographic area, you are narrowing down who you are competing with and the effort required to get your ads in front of potential clients. Set your budget You need to set a budget for your ad campaign. It can be as high or as low as you want. There are several options for choosing how to invest your money in your campaign. What I suggest is using the standard delivery method since it gives you better analytical data on your ads. For the bidding method. I suggest Clicks over Views. With Clicks, you only pay when someone clicks on your ad whereas with Views you get charged every time your ad is displayed regardless of whether or not someone interacts with it. The final part of setting your budget is choosing a start and end dates of your campaign. I suggest starting out with short campaigns until you get the hang of it. Choose your keywords. Choosing keywords is the fun part. You get to decide what keywords you want to target with your ads. These are the words you think people will type into the search engine to find you. Start off with common sense terms like; web design website design web designer logo design logo designer etc. You can narrow down your keywords even further by adding a location such as "web designer Cleveland." Choosing keywords is easy, choosing the right keywords is a bit more tricky. Targetting "website designer" may bring you a lot more traffic than "web designer" or vice versa. There are tools to research what keywords are more popular than others, or how often specific keywords are searched. Google’s Keyword Planner is a popular free one. I use software called Long Tail Pro for my keyword research. Create your ads Finally, you need to create your ads. There is an option to create banner style ads, but for finding design clients, all you need is standard search results ads. These show up as the first few listings when you do a Google search. They have a small [Ad] next to them. Then it's just a matter of choosing the right title and wording to attract clients to your site, launching your campaign and waiting for clients to come calling. How to get the most out of Google AdWords. Google AdWords is very easy to learn. However, there is a learning curve if you want to get good at it and not end up wasting money. Here are some tips to help you get the most out of your AdWords campaign. 1) Build landing pages. AdWords campaigns work best when linked to a dedicated landing page and not your home page. Google give each ad a rank that helps determine it's placement (along with other factors) vs the competition. The page your ad is linked to plays a significant factor in your ad rank score. If your ad is for logo design. Make sure it’s linked to a landing page that is just about logo design. 2) Study what your competitors are doing Figure out what keywords your competitors are targeting and what ads they are displaying and try and outdo them. Keyword tools like the one by Google can help you figure out the best keywords to target, but they also allow you to enter a competitor’s URL and see what keywords they are targetting. 3) Split test Google AdWords is not a set it and forget it system. You should study the performance of your ads and adjust things on the go. If you are getting a lot of traction with the keyword “web design” but not much with “website design” then you should adjust your campaign to push more of your budget towards the keyword that is performing better. Split testing ads for a single keyword also works well in figuring out which ad copy is earning more clicks. 4) Link your Google AdWords and Google Analytics Accounts. AdWords has some excellent tracking info, but it only tells you what happened with your ad up until the point it is clicked. By linking your Google Analytics account to your AdWords account, you can follow along and see what happens after your ad is clicked. 5) Start small and grow as you get more comfortable creating ad campaigns. Although AdWords is easy to learn, there are a lot of things that influence the success or failure of an ad campaign. Until you are comfortable, I suggest setting short campaigns and starting with a low budget until you learn the nuances of the platform. "Hacking" Google AdWords I mentioned above that one of the best things about Google AdWords is the ability to target geographic areas because it narrows down the competition. But what if you live in a large metropolitan area with lots of competition? In my example, I used Cleveland Ohio. Let's say there's a lot of competition for web designers in Cleveland and the cost of running your AdWords campaign is getting high. Nothing is stopping you from targeting other areas instead. There are plenty of smaller areas around Cleveland that you could target. Places like Bedford Heights, Euclid, Olmstead Falls, and others. Nothing is stopping you from choosing keywords targetting those smaller communities. Chances are the competition will be much lower so your budget will go much farther and clients there shouldn't be opposed to working with a web designer in Cleveland. And the best part is if it doesn’t work out and nobody clicks on your ads, it doesn’t cost you a cent. Give Google AdWords at try So many designers are struggling to find design clients, and yet this inexpensive way to target exactly the people you want to work with is at your disposal. It doesn't matter where in the world you are; Google AdWords can help you attract design clients because it's putting your ads directly in front of the people actively looking for your services. If you are not already taking advantage of search engine advertising, I highly suggest you look into it soon. What is your experience with online advertising to attract design clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Shaun Hi Mark. Only started listening to your podcast recently, I really enjoy listening. You give us some really good advice and it sounds like you really enjoy your job and lifestyle. keep up the good work! I am from South Africa and I am currently working for the government as a Graphic Designer, work is very repetitive and boring. I am stagnating at the moment and would like to make a move...I am thinking about freelancing on the side. I am currently busy learning app development. I heard you mention 99 designs and am currently doing some designs...I feel like I am lacking in creativity and skill. But this wont get me down... What would you suggest for someone that is in a creative rut? any exercises that one can do? to get back on the horse? Just wanted to say Thank you for your advice and what you are doing. Keep it up! To find out what I told Shaun you’ll have to listen to the podcast. Resource of the week BackupBuddy Deployment With BackupBuddy’s Deployment feature, you can push or pull a WordPress site’s database, media files, plugins and active theme back and forth between a Staging Site (or Test/Development Site) and a Live Site. BackupBuddy allows you to develop on one site and then push changes to another, so you never have to develop on a live site again. Deployment now supports setting the deployed site’s Search Engine Visibility option to either visible, not visible, or no change. A default for this setting can be set in the Deployment settings. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

You need to promote your design business if you want it to grow. Just like any other endeavour, if you don't promote your design business you are drastically impeeding its chance to grow. It's called brand recognition, which you being a designer should know. The idea is that when someone is in need of a service, you offer, there's a good chance they will choose to work with someone they know, or at least someone they've heard of. It's up to you to get your name out there so that the "someone they've heard of" is you. I've put together a list of 12 inexpensive or free ways you can promote your design business. I go into much more detail on each one in the podcast. Be sure to listen for the full story. 12 Inexpensive (or free) ways to promote your design business. Newsletters/Bulletins Many organizations, service clubs, churches, charities and such put out electronic or printed newsletters or bulletins for members and followers. If you belong to any such organization, you should reach out to them about advertising your business in their newsletter or bulletin. Most organizations would be happy to promote a member for a small fee. Recipients of these newsletters and bulletins are often inclined to support fellow members and use your services when needed. Sponsor a Team or Club Local sports teams and clubs are often looking for donations to fund their events. In exchange, your business name becomes associated with the team or club and is mentioned along with them in news articles. By sponsoring a team or club, you are not only helping your community, but you are spreading the word about your business and the goodwill associated with your donation. As an added benefit, some teams or clubs will offer you a tax receipt so you can write off the donation as a business expense. Promotional Events Businesses, non-profits, charities, and organizations will often put on an event attracting a gathering of people. These events often include draws, prizes, giveaways or some other form of incentives for attendees. Offer a discount or coupon towards your services to be included amongst the incentives. For example; offer a free business card layout design with every logo design project or one year of free website hosting with every website project. Silent Auctions Similar to promotional events, silent auctions are a way for an organization to raise funds. Most items in a silent auction are provided by local businesses. Offer a coupon towards a service you offer showing the value of the offer. For example, $300 off design services or a free year of web hosting (a $xxx value). The people who bid on your service are people who are in need of your help. Those who don't bid will at least see your item in the auction and hopefully remember your brand should they ever need it. Business Card Boards Have you ever been to an establishment that has a board or wall filled with peoples business cards? Why not add your own. It doesn't cost you anything, and if someone who requires your services spots your card, there's a good chance they contact you. Wear a T-Shirt Promoting Your Services When I first started my business, I had a T-Shirt made that said "Hi, I'm a web designer. Is your website working for you?". I wore that shirt everywhere potential clients might be. I was amazed how many people approached me with questions about their website or asking about my services. Many become clients. If you want to try this yourself, I created a couple of T-Shirts you can purchase at http://resourcefuldesigner.com/tshirt Claim Your Online Local Listings If you haven't done so already, you should claim your free local business listing on Google Places, Yahoo Local and Bing Places for Business. Sign up and be found in your local areal. Warning, you have to enter an address to claim your listing. If you work from home, you may want to think twice before proceeding unless you have a separate business address you can use. Community Sites and Local Directories Search for online directories in your area to list your business. Some such as your local Chamber of Commerce business directory may require a membership but other directories, such as your local municipality may be free. Car Magnets If you use your vehicle for both business and personal use, you may not want permanent signage affixed to it. Car Magnets are a great way to promote your business while out on business errands and are easily removable during your time out with family and friends. Press Releases Sending out press releases is a great way to get free promotion for your business. Send out a press release any time you or your business does something newsworthy. Have you won an award? Are you offering a new service? Have you been involved in promoting some local event or charity? Send out a press release every time you have news to spread. News outlets may not publish every press release you send out, but those they do will be free promotion for your business. Run a Workshop You are a professional designer. As a professional designer, you have knowledge and skills most people don't. Run a workshop in your area teaching local business owners information they can use to improve their businesses. Contact your local library, College, Chamber of Commerce, Business Service Center or Economic Development Center and ask to put on a workshop covering your expertise. Reach out to business networking groups. They are always looking for people to talk at their meetings. Present at your local College Many colleges and adult learning institutes offer entrepreneurial and business startup courses. Contact them and ask to present to the class the benefits of proper branding or having a well-built website. Most of the students attending these classes could become future clients. Promoting your design business There are thousands, if not millions of ways to promote your design business. The idea I wanted to share with you is that it's important to get your name out there. People may not need your services right now but should they in the future there is a greater chance of them turning to someone they are familiar with. Let that someone be you. How do you promote your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Silas I noticed your resource section is full of very powerful tools, but just about all of them are way out of my price range as a recent graduate. Is there anyway you can suggest some free tools? For example, I went out to find an alternative to Suitcase Fusion because as much as I loved it, it was not in my budget. I found a program called FontBase for free that works similarly. To find out what I told Silas you’ll have to listen to the podcast. Resource of the week Enlarge an image without losing quality From time to time you may need to enlarge an image in Adobe Photoshop beyond what is considered good practice. There are many third party options to do this but most cost money and enlarging an image may not be something you do on a regular basis. Here is a link to a quick tutorial showing an easy way to get the best out of your image enlargements in Photoshop. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Most Design Clients Are Ignorant When I say that most design clients are ignorant I'm not trying to be mean or derogatory. I'm simply stating a fact. The definition of "Ignorant" is someone who is lacking in knowledge or information as to a particular subject. That description is a perfect fit for design clients who often don't understand what it is you do, or how you do it. Design clients don't understand how the creative process works. They don’t know how much effort goes into even the simplest of designs. They have no idea of what is involved in maintaining a website. In some cases, they don’t understand the language or terms you use. In all of these areas, design clients are ignorant. It's OK if your design clients are ignorant because It’s not their job to understand what you do. Their job is to hire someone to handle the things they don't understand and on that part they're brilliant because they hired you. And your job is to make sure that even though your clients are ignorant of what you do, they should not be confused by what you do. You have to put them at ease, so they know that hiring you was the right decision. There’s a comedian by the name of Dane Cook that does a routine about dealing with auto mechanics. In his comedy routine, Cook says that when an auto mechanic explains what's wrong with a vehicle, most people smile and nod while hearing a little voice in their head saying “this guy could be feeding me B.S. and I wouldn’t know the difference.” Don't be the designer that clients listen to and think "this guy could be feeding me B.S. and I wouldn't know the difference." Learn how to talk to design clients One area that could confuse clients is the way you talk. Just like any industry or sector, you have a language as a designer filled with jargon and acronyms that most clients have never heard or don't know what they mean.. Clients are not designers; you shouldn’t expect them to think like designers. The best way to avoid this is to minimize or even eliminate the jargon, acronyms, and other industry words that could confuse them. Or, you need to educate them on the meaning of those confusing words and terms. Terms we take for granted like SEO, Keywords, Back-end, Dashboard, SER, CMS, Bleeds, Plug-ins etc. need to be explained so that your client clearly understands what it is you are saying. If you can explain design jargon and acronyms in a way that makes a client feel comfortable and doesn't make them feel ignorant, they'll appreciate you for it. If you can communicate in a way that they understand what it is you are telling them, they will feel comfortable dealing with you and are much more inclined to hire you for the job. Learn how to listen to design clients Sometimes a client comes to you with a clear idea of what they need. However, many times, the client doesn’t even know what it is they need or why they need it. A client may contact you saying they need a website but when you ask them why, their answer is because everyone says they need a site. That's not a good reason. In the last episode of the podcast, I talked about the Discovery Process and how the purpose of design is to solve a problem. Many clients don’t know what their problem is. Some don’t even realize there is a problem. Those that do may know there’s a problem, but they’re often looking for a solution to the wrong thing. Your job as a designer is to get to the core of the problem and to provide the best solution. Does your client need a website to bring awareness to their brand? Do they need one to automate service calls? Sell their products? Advertise an event? Sometimes a client may think they want one thing when something entirely different might be a better solution. A client comes to you looking for a folded brochure may not realize that their minimal text is better suited to a rack card. A client wanting a payment system on their website to accept multiple currencies may actually need a way to display their pricing in a visitor's native currency while still conducting the transaction in the client's currency. That’s why discovery is so important. It allows you to converse with the client to discover the exact purpose of the item or feature it is they are asking of you. Because design clients are ignorant, sometimes what they are asking for isn’t what they need. It won’t solve their problem. Part of your job as the designer is pinpointing their actual problem and communicating to them what can be done to address it. When in doubt, ask for examples. It can be difficult talking to clients. Especially when both sides think they are discussing the same thing while both are imagining something completely different. A "modern" looking design could have two entirely different looks depending on who is imagining it. The easiest way to understand what a client is telling you is to ask for examples. Don’t leave things up to chance. Your homework is the discovery process. Give your client homework as well. Ask them to provide examples of the things they mention to you. What does "modern" or "edgy" or "rustic" look like to them? Getting examples from your client will help you in your design direction and save many miscommunication headaches down the road. Learn the proper way to communicate with ignorant design clients, and you will go a long way to earn their trust and build a relationship with them. Do you ever feel like your design clients are ignorant? Let me know how you handle yourself when your design clients are ignorant to what it is you do. Leave me a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Alyssa In web design I'm used to crediting myself via the footer and internal comments in the code. How do you give yourself credit for graphic design? Adding a watermark would limit how the client can use the design. When you share your designs for comments from others, how do you prevent theft? To find out what I told Alyssa you’ll have to listen to the podcast. Resource of the week Daisy Disk Regain precious hard drive space with Daisy Disk, While working on your Mac you create and download lots of files, but rarely delete anything. At some point, you find that your startup disk is full. What to do? A larger disk will cost you a few hundred dollars. Yearly fee for cloud storage is about the same. Or simply get DaisyDisk at a fraction of the price and make plenty of space by removing old junk. Daisy Disk is easy. Just scan a disk and see all of your files and folders as an interactive visual map. Find an unusually large file. Preview its content, and delete if you don’t need it anymore. It's that simple. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How in depth is your Discovery Process? The Discovery Process is kind of like dating, or at least what I can remember from my dating days. It’s done at a point in your client relationship when you want to get to know them better. What are their goals, what makes them feel good, what frustrates them, what do they like, dislike? Why do they want to work with you? This conversation reveals the thoughts and feelings your client has towards their business, product or service. Larger agencies have people who are responsible for the discovery process. They meet with the clients, define the strategy and goals of those clients, and create a creative brief, or a project plan for a design department will follow. All the designer has to do is read the detailed brief and start designing. As a freelancer or home-based designer, you don’t have that luxury. Sure some clients may give you a design brief, but can you trust it to be what you need to create the best designs for them? No, when you’re on your own, the discovery process, as well as the design process, is all your responsibility. What is the Discovery Process? The Discovery Process is a fact-finding mission. A way to learn more about your client and to learn what they expect from hiring you for their design project. Discovery should be the cornerstone of every new relationship with a client and of every new design project you do for those clients. Discovery not only helps you learn what you need to know before starting a design project, but it’s also an essential step in building relationships with your clients. During a discovery process, you will learn your client’s needs, you’ll learn their challenges, and you’ll also learn the results they’re expecting from you. Discovery should be a two-way streak. Not only will you learn what you need to know about your clients and their projects. But your clients will learn about you as well. How you work, your thought process, how you tackle a problem, and so on. More importantly, they will learn things about themselves they may not have thought of before. All of this is vastly important because to design without the proper focus is a waste of time. When it comes to any design project, designing is one of the last steps of the process. As you know Design solves a problem, and if you don’t know for sure what problem it is you’re facing, how are you suppose to create a design that addresses it? Before you can define the problem that your designs will solve you need to go through a discovery process. A process that takes into account analytics, brand standards if they exist, goals for the project, and many other things to figure out what direction your creativity will take. Plus, keep in mind that while you make the required steps during your discovery process to find solutions to a given problem, you may trigger additional insights or even more questions about the problem that might lead you in whole new directions. That’s why the discovery process is so important. Steps in the discovery process. 1- Define your client’s goals. The first step in the discovery process is to determine what your client’s goals are. This is a two-way conversation between you and the client. The trick is narrowing down those goals to SMART goals (Specific, Measurable, Achievable, Relevant/Realistic, Trackable/Time-Related). Ask your clients lots of questions and listen carefully to what they tell you. Because sometimes what they say isn’t really what they mean and they don’t realise it. Your client may think their problem is they need to generate more leads but in reality what they need is better leads that convert into sales. Designing something to get more leads is entirely different to designing something to get better leads. Determining not only what your client says, but what your client needs, could take the design you create in a whole different direction. Your job in defining your client's goals is to ask the right questions to get to the heart of the problem they hired you to solve. Speaking of questions, I’ve put together a list of questions you could use in your discovery process while talking with your clients. The list is too long for me to go over during this podcast, but if you are interested you can get it by visiting resourcefuldesigner.com/discovery 2 - Study your client’s competition. To find the solution to your client’s problem, you will need to know more about their industry. What they do, who they serve, how they go about doing it. The best way to learn this is to study the competition. Things to look for when studying the competition might be. What makes your client different from their competition? What would make people choose your client over them? What hurdles do customers face when dealing with the competition that your client could address? How does your client’s pricing compare to the competition? What marketing strategy is the competition using and is it working? What are people saying, both negative and positive about the competition? Studying the industry and the competition is a vital part of the discovery process. 3 - Auditing your client's marketing assets. For existing clients look at what they are currently doing to promote themselves or have done in the past. What has worked for them? What hasn’t? Look at everything from their logo, business cards, flyers, website, social media presence, advertising, etc. If analytics are available for their website, be sure to study them to see how people interact with their site. Find out what parts of the site gets the most traffic and what parts get barely any. Depending on how much you are charging for your discovery process. And yes, you should be charging for your discovery process, Remember, Your clients are paying you for the entire package, not just the finished designs you will provide them. Depending on how much you are charging for your discovery process, you may even want to do an SEO analysis on both your client and their competitors. Look to see what keywords each is ranking. Is the competition ranking for any keywords your client isn’t targetting? Keyword research will go a long way in improving your client’s visibility in the search ranks. By studying your client's marketing assets, you should be able to spot their weaknesses and strengths which will help you set a path for your project. If your client is a startup, then talk to them about what they were thinking of doing. Ask them what they like that other businesses are doing. Provide ideas and guidance for them. You may have thoughts they hadn’t considered. I love helping startups because you’re starting with a blank canvas and you know that you will do everything the right way. 4 - Examine your client from a customer’s perspective. If you want to understand your client and their brand you need to experience it from the perspective of their customer. If you already are their customer then great. You know first hand what dealing with them is like, and you can put that knowledge to work for you. But if you are not already their customer you can go out an buy their product or service as if you are a member of their target market. Ask your family and friends for their opinion just like you would with other purchase you might make. Read online reviews about them. Learn whatever you can, just like if you were a real customer. Talk to the salespeople online or in store. Ask questions about their product or services and ask what other customers have said about them. If you can’t afford or don't need their product or service, you can still go through the process without making the purchase. By becoming a customer, you can fully see what it is your client wants you to achieve. Your experience will be precious for your designs as well as useful information for your client. Put it all together. Those are four steps to a sound discovery process. Now, of course, every client and every design project will require particular steps in their discovery. Some general questions won't be required every single time, and some unique questions may be useful in some instances. Only you will know how in depth you will need to go. On some projects, discovery can take an hour or two, while on other projects it could take weeks to learn everything you need before starting the actual design stage of the project. The discovery process as a stand-alone project. If the first project you will be working on for a new client is an expensive one they may be a bit hesitant without knowing more about you. Offering a discovery project as a way to “break the ice” is a great option. If they're still not sure after all the questions and research you've done then maybe the two of you are not a good fit. You can part ways, and all they will owe you is for the discovery process. They can take the information you gathered and use it themselves or even pass it on to another designer if that’s what they want to do. But chances are, if you've done your job right, they will see the value in sticking with you and decide to proceed with the project. Remember, Discovery is like dating. Your job is to give a good enough impression that you get asked out on a second date. How does this all add up? When the time finally comes for you to start the design process, you should not be asking “Will this design work?” What you should be asking yourself is “Do I have enough knowledge to know if this design will work or not?” If you did your discovery process well, the answer to that question should be yes, and you will be on your way to creating a winning design for your client. What is your Discovery Process? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Brianna Is there an online course you'd recommend for best practices in developing/redesigning an existing Wordpress site? All courses seem to assume you are building a whole new site from scratch. I can do that in my sleep, but more often than not a designer is tasked with redesigning something that already exists. Navigating somebody's else's code structure is a pain at best and I break out into a cold sweat whenever I am tapped for something like this. I almost always outsource the development because I just don't know what those best practices are -- even though I have a very similar skillset to those I outsource to. I'd love to get a handle on this type of project, as I have a huge Wordpress site redesign coming up over the summer and would much rather keep all the work "in-house" so to speak. To find out what I told Brianna you’ll have to listen to the podcast. Resource of the week Resourceful Designer App Resourceful Designer now has its very own App to make the listening experience even better. Look for it on the IOS, Android and Amazon App Stores. Benefits of using the new Resourceful Designer App? Easily find old episodes Listen by downloading or streaming Rotate your phone for convenient Car Play mode Highlight your favourite episodes to make it easier to find in the future Convenient for people who don't know how to listen to podcasts. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How effective are you when you work? I don’t know if it’s because it’s springtime or if there’s some national or international initiative going on, but a lot of podcasts and blogs have been talking about productivity lately. Covering things such as ways to get things done more proficiently. Ways to make your job easier. Ways to not only do more but do more in less time. These articles and podcasts also talk about the wide variety of apps, journals and other tools to help increase your productivity. These resources are a great help because after all, being productive means getting a great deal of work done in a relatively short period, and by using as little resources as you can. Many of those podcasts and blog articles had such great advice on being more productive that I wrote quite a few down so that I could talk about them in future episodes of the podcast. But one of the things I noticed while reading or listening to what they had to say is that a lot of energy and effort is going into teaching you how to be more productive. But unless that information is pointing you in the right direction, it can be downright ineffective. You see, being productive is only a good thing if you are also effective during the process. How to be effective while being productive. Have you ever worked hard on a project, maybe a logo design or a website, only to discover that you’ve wasted your time because your client doesn’t like what you did? Have you ever told a client that you would provide 3, or 5 or maybe even ten different design ideas from which they can choose? How effective do you think that is? You may feel like you poured your heart and soul into your creativity and felt like you delivered great design ideas to your client, only to be bewildered as to why your client is indecisive or outright rejects your designs. Chances are, you were very productive during the design process, but you were not effective. Being effective doesn’t mean getting a great deal of work done in a short period. It means getting the right work done in the time you spend doing it. To be effective, you need to do a thorough job beforehand researching and ascertaining the actual goals and objectives of each project. Because without laying down that initial groundwork, without starting your creative process on a solid foundation. It doesn’t matter how productive you are because that productivity probably won’t be effective. Your job as a designer is not to create great designs for your clients. It's to create the right designs for your clients. Thinking back upon all the productivity tips I’ve been hearing and reading lately; I’ve concluded that merely being productive without the proper alignment of goals, without a purpose behind what you’re doing, without a focused vision of what your client wants, is an easy way to be ineffective. You need to do your absolute best to tune yourself into the vision behind the goals set out for you by your clients. Not just once, but on every project, you take on. Only that way can you indeed be effective in your use of all the productivity tools, strategies and advice that are at our disposal to make our lives easier. The next time you are whipping along in a design frenzy, feeling very productive, I want you to take a quick break to stop and ask yourself. I'm very productive, but just how effective am I right now? How do you balance being effective vs being productive? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Phill What are some strong points of advice for an early 20s individual who wants to move from an industrial manufacturing work place to the world of web design/development? To find out what I told Phill you’ll have to listen to the podcast. Resource of the week Wordpress 5.0 Gutenburg Wordpress 5.0 Gutenburg will be released in a few weeks and from what I've seen the newly revised editor will make our jobs as web designers easier. But don't take my word on it, have a look at what web242.com has to say. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you suffer from back or neck pain? The other day at dinner during some idle chit-chat with my wife she mentioned a presentation she attended about ergonomics and how to minimise back and neck pain from sitting at a computer all day. The following morning at breakfast I found presentation handouts she had left on our kitchen table, and I started skimming over them. Before I knew it, I had read them all. They were so informative that after breakfast I came into my office and made some adjustments to my workspace. Then I thought to myself if this information is useful enough for me to make changes. Then I’m sure you could benefit from this as well. After all, as designers, we spend most of our time sitting in front of a computer or staring at a smartphone or tablet. I go into much more detail in the podcast so be sure to listen to this episode to learn more. Setting up your workstation to minimise back and neck pain. Adjusting your chair Your chair and how it's adjusted is a significant factor in minimising back and neck pain. When you are sitting in your chair, the ideal position should follow the 90/90/90 principle throughout your body. Meaning your back should be at a 90-degree angle to your hips. Your thighs should be at a 90-degree angle to your legs and spine, with your feet flat on the floor. Your elbows should be at your side, and your upper and lower arms should make a 90-degree angle with your wrists parallel to your forearms. Adjust the height of your chair or keyboard tray so that your arms remain at this neutral position while typing. If your chair has armrests, adjust them to this level as well. If you have short legs, you may want to get a footrest. The 90/90/90 principle is the ideal position to minimise strain on your joints and muscles. The critical thing here is to have a good chair. I know it’s sometimes hard to justify spending money on an expensive chair. But try to remember, you will be sitting in it every day week after week, year after year. It's worth investing in something that is not only comfortable but something that will support you adequately. Setting up your computer. It doesn't matter what setup you use as your workstation there are ways of optimising it to minimise back and neck pain. Here are a few different scenarios. Laptop Users Laptops are very convenient for people on the go. However, if you use one as your regular workstation here are some things you should consider. To prevent neck strain, you should position your laptop so that the top of your laptop screen is at your eye level. You may need to use a laptop pedestal or something to raise it up to the right level. Even a few reams of paper or books can act as a pedestal. Naturally raising your laptop will make it difficult to type so you may want to get a separate keyboard and mouse that you can connect directly to the laptop or a docking station. Desktop users Desktop users should follow a similar plan to laptop users. The top of your monitor should be at eye level. There are stylish stands available to raise your computer or monitor to the proper level. Ideally, your screen should be at arm's length away. Meaning you should be able to fully extend your arm and touch it. If need be, adjust the resolution or magnification so that everything is easily readable. Tablet Users If you use a tablet on a regular basis, such as an iPad a Surface or any other Drawing Tablet, you may want to look into a stand or easel that will hold it at the proper position to minimise neck strain. Looking down at a tablet can create the equivalent of 27kb (60lbs) of stress on your neck and spine. Standing Desks If you are someone who uses a standing desk, it's a good idea to get a footstool and alternate elevating one foot at a time to relieve stress on your back. Remember to Use A Neutral Position When Working A lot of this sounds like common sense, but the fact is we don’t always follow what common sense tells us. After reading these papers, my wife left behind I made some adjustments to my chair and workstation. In the days since I’ve already noticed some differences. Don’t forget to stretch Setting up a proper workstation is only half the solution. Our bodies are made to move. Don't let it seize up by sitting in your chair for hours at a time. Set yourself a reminder to get up out of your chair at least once an hour. Even if it’s just to stretch your body and sit back down. Yes, it's common sense but how many people do it? What do you do to minimise back and neck pain? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Chris I'm a young kid (16) and I would like to do some volunteer work for graphic design. I have a small portfolio of "personal projects" and i've practiced graphic design for the last 4 years and am ready to delve into client work. How would you recommend finding volunteer graphic design work for a young student? To find out what I told Chris you’ll have to listen to the podcast. Resource of the week Wordmark.it Wordmark.it used to sample all the fonts you have installed on your computer and makes it extremely easy to choose the perfect font for the project you are working on. Simply visit the site, type in a word or phrase of your choosing and click “load fonts”. In no time flat, you will see your word/phrase displayed in every font you have installed. You can use various filters to adjust the size, case, and readability of the fonts. Simply click the fonts you are interested in and then view only the ones you selected. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What's in a title? Since the inception of the design industry we designers have struggled with what title to give ourselves. I started my career calling myself a Graphic Artist. Later I changed to Graphic Designer and stuck with it until just recently when I took on the title of Design Consultant. Even though the bulk of my work these days is web design I’ve never called myself a Web Designer unless I paired it with Graphic Designer. As in, I'm a Graphic/Web Designer. In my experience, the title Graphic Designer encompasses a broad array of work, possibly including web design. However, the title Web Designer limits you skill wise to only web design. Graphic Designer and Web Designer are but two of the many titles designers call themselves. Some others include; Creative Designer Visual Designer Visual Artist Artistic Designer Communication Designer Multimedia Designer Commercial Artist Commercial Designer As well as some more focused titles such as; Logo Designer Brand Identity Designer Motion Designer Video Designer Package Designer UX or UI Designer Shouldn't your work be more important than your title? I always thought the title you used wasn't as important as your portfolio of design work. After all, isn't that why clients hire you? Then something happened recently, and I realised how people perceive you based on the title you use. For the longest time, whenever I would meet someone new and our conversation would inevitably turn to what we did for a living. I would answer the question saying I’m a Graphic Designer. The most often reply to this is, “what sort of things do you design?” To which I would go into my long-practised routine of telling them that I design everything from logos, business cards, posters, magazine ads to websites and online advertising etc. Most of the time the response I would get would be something along the lines of “That sounds interesting” before whoever I was talking to quickly changed the subject. Sure, on some occasions the person was interested and ask me to elaborate. Sometimes those conversations would lead to a proposal and maybe even a design project. But most of the time the discussion about what I did for a living just stopped there. The effects of calling myself a Design Consultant. A few months ago, I was at a local gathering, and I met someone who asked me that oft-asked question, what do you do for a living? Instead of my standard response of "I'm a Graphic Designer", for some reason, on a whim, I told them I was a Design Consultant. The reaction I received was noticeably different than previous encounters. Instead of asking what type of things I designed, the person asked what a Design Consultant does. I quickly made up an elevator pitch on the spot. I told him I help businesses fine-tune their brand strategy through the proper use of graphic and web design which helps them attract more clients. To find out more about elevator pitches and how mine has evolved since that meeting, listen to episode 116 of Resourceful Designer  After blurting out the random title of Design Consultant and giving an impromptu elevator pitch, the person took me by surprise by asking how much I charge for a design consultation. I wasn't prepared for that question so I blurted out the first thing that popped into my head. $200 for a 1-hour session. The guy handed me a business card and asked when I was available to meet to go over his company's brand strategy. To make a long story short. I set up a meeting to go over his company's brand identity and current marketing material. He’s now hired me to not only refresh his website and print material but to act as a design advisor to ensure he keeps on track with his brand strategy going forward. I genuinely believe I landed this client because of the title I gave him when he asked me what I did for a living. My new title as Design Consultant is not a fluke. Since that day, I've been using the title of Design Consultant, and I've discovered that what transpired with that gentleman is repeatable. Every new client I’ve met with since then has agreed to my fee to meet with them and go over what could work for their business. The best part is, clients are now interested in discussing their entire brand strategies, not just logos, business cards and websites. We examine everything including uniforms, vehicle colours, office decorations and more. Things that are not graphics or web related, but do play a part of their overall brand strategy. For me, this translates into clients with bigger initial budgets. In fact, since implementing my new title, I’ve landed clients with bigger starting budgets than most clients I've worked with in the past. Weeding out undesirable clients. Another benefit of calling myself a design consultant and charging a consultation fee for our initial meeting is it weeds out clients that would otherwise take up my precious time. I’ve had a few people say they can’t afford my consultation fee. If they can’t afford my consultation fee then they certainly can’t afford my design rates. An added benefit for me. Something I had not foreseen is people that want to hire me just for the consultation. I’ve had a few people hire me just to get my advice on what they can do themselves to help their brand. These are people who don't have a budget to hire a professional designer but still want to know the best way to build their brand. It’s a win-win for me. Since changing my title, every person I’ve met with has paid me. Not all of them have become clients, but I was paid for the consultation regardless. Will calling yourself a Design Consultant grow your design business? I would love to say outright that yes, changing your title will grow your design business but that would be naive on my part. I know I have almost 30 years of experience behind me and I have a lot of confidence when talking to people. Both of which help me sell people on hiring me as a design consultant. If you have the experience, knowledge and confidence to be a design consultant then maybe it will work for you as well. If you're not at the point in your career where you can pull this off, you should keep it in mind for the future. Maybe, down the road, you'll be ready to take your design business to the next level by offering your services as a design consultant. What title do you use? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Laurie Hello! I love your podcast By the way, you came to me at the perfect time as I just became an LLC running my own graphic design business. I had a question about the non disclosure agreement episode. I have a graphic design agreement done but is an NDA recommended? To find out what I told Laurie you’ll have to listen to the podcast. Resource of the week Resourceful Designer Facebook Group I would love to see you in the Resourceful Designer Facebook Group. Join many designers just like you as we share our experiences of running a design business. It doesn't matter at what level of your career you're at I would love to have you as a member. Be sure to answer the three question that pops up after clicking the join button. See you on Facebook! Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you have an elevator pitch? Imagine running into an old high school classmate at the airport. Someone you haven’t talked to in years. After exchanging some pleasantries, you realise they would be a perfect design client for you. They ask you what you do for a living, and as you start thinking of the best way to pitch your services to them, their flight is called, and you’ve lost your chance. That’s where having an elevator pitch could have helped you. What is an elevator pitch? An elevator pitch sometimes referred to as an elevator speech, or elevator statement is a short persuasive speech you give to people that explains who you are in such a way that it sparks an interest in the listener. It typically explains what it is you do, who your services are for, why the people may need those services and how you go about completing those services. Your elevator pitch needs to be interesting, succinct, memorable and it needs to describe how you are unique amongst all the other designers out there. It also needs to be short. An elevator pitch of around 20-30 seconds works best. When to use an Elevator Pitch. You should use your elevator pitch any time you are talking about yourself and your business. Use it whenever you meet a new potential client. Use it whenever you are introduced to someone, and they ask what you do for a living. Use it as an introductory paragraph on your website. You should use your elevator pitch every chance you get. How to construct an Elevator Pitch. Your Elevator Pitch will evolve and may change depending on who you are talking with. You may even have more than one Elevator Pitch depending on the situation. Regardless, it should follow these basic rules. 1) Explain who you are. Start off by introducing yourself and your business. If you’re already acquainted with the person you are talking to you may skip this part for obvious reasons. 2) Explain what it is you do. For an elevator pitch to succeed, it needs to explain what it is you and your business does. Remember, an elevator pitch should be interesting and memorable. Don’t say that you design websites or logos or flyers. Those things are boring to everyone but you. Instead, explain what sort of problems you solve for your clients. Give the listener something to remember about you. For example. Instead of saying “I design responsive websites”. You could say something like “I design websites that let my clients communicate to their target market in the most efficient way possible regardless of what device they are using.” Isn’t that more interesting than just saying "I design responsive websites"? If what you are saying doesn’t excite you, then it certainly won't excite the person listening to you. Your pitch should make you smile. The person listening may not remember everything you say, but they will remember the enthusiasm in your voice when you said it. 3) Explain your Unique Selling Proposition. A Unique Selling Proposition often referred to as a USP, is what makes you different from all the other designers competing for the same clients. It needs to be something that will make the listener take notice and want to work with you. For example, you could say something like this. “When it comes to websites, I take the time to research and get to know my client and their target market before ever sitting down to design their site. This allows me to create something that not only looks great, but something that appeals to the site visitors and truly represents the core of who my client is.” 4) Finish by asking the listener a question. The whole point of an elevator pitch is to start a meaningful conversation. To do that you need to make sure you finish your pitch with a question that gets the person thinking and forces them into a discussion with you. Make sure you ask a question that cannot be answered by a simple "Yes" or "No" answer. You might ask something like “What kind of return are you getting from your website?” 5) Combine everything together When you put all these previous steps together, you should have a solid 20-30 second elevator pitch to impress potential clients. Time yourself. If it’s too long, you risk losing the person’s interest. Find ways to shorten it. Here’s how the examples I gave earlier come together. “I design websites that let my clients communicate to their target market in the most efficient way possible regardless of what device they are using.” “When it comes to websites, I take the time to research and get to know my client and their target market before ever sitting down to design their site. This allows me to create something that not only looks great, but something that appeals to the site visitors and truly represents the core of who my client is.” “What kind of return are you getting from your website?” See how it all works together? 6) Practice, practice, practice. Your elevator pitch needs to sound natural, not rehearsed. How you say it is as important as what you say. You may have to edit it a bit since we often write differently than we talk. Say your pitch out loud repeatedly and on a regular basis. As you practice, you may end up changing parts of your pitch so that it sounds more natural to you. The more you do it, the better it and you will become. Here’s my elevator pitch. This is the elevator pitch I currently use in my business. It has evolved many times over the years, and I'm sure this will not be its last incarnation. "I help businesses and organisations fine-tune their brand strategy and give them a better chance of success. Unlike a lot of designers, I invest my time in building a relationship with my clients in order to help them reach their goals. I accomplish this through the proper use of graphic design, web design and other marketing means. In other words, I help businesses reach their target market. How are you attracting your clients?" What's your elevator pitch? Do you already have an elevator pitch or have I convinced you to create one? I would love to hear it. Leave it as a comment for this episode, and I'll let you know what I think of it. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Diego Hi Mark! My name is Diego I'm from Uruguay and I'm an art librarian. That’s right, I’m not a designer, but I did take some courses in my teens. Now I’m 26 years old and I’m trying my fit back in at the University again. I see all the other kids at school with their amazing drawings and I just don’t feel up to their level. I'm feeling discouraged, like I’m trying to catch up. I would really like some advice. Is it important to have the artistic skills to be a designer? Are there any course you recommend I should look into? Not on how to use Photoshop or how to create a logo in illustrator. But basic design things. Thanks, I Love your podcast. Diego. To find out what I told Diego you’ll have to listen to the podcast. Resource of the week Canva Colors Canva Colors is a great source for discovering colours for your next design project. Their Design Wiki on Colors teaches you everything you need to know about specific colors, their meanings, their history and the color combinations that will hopefully give inspiration to your next design! Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Design should not be a commodity. I recently saw a conversation in a Facebook group discussing price lists on design websites. The consensus was that including fixed or package prices on your site diminishes the value of your services as a designer. This got me thinking. Are designers who include price lists positioning themselves as a commodity? What is a commodity? Let me share three definitions of a commodity that I found online. A commodity is a physical substance, which is interchangeable with another product of the same type. A commodity is a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price. A commodity is a good for which there is demand, but which is supplied without qualitative differentiation across a market. Do any of those pertain to design? Are the designs you create easily interchangeable with designs from other designers? Are the services you offer so widely available from other designers that it diminishes the importance of your skills on every level other than price? Are the services you provide without qualitative differentiation from those of other designers? If you answered yes to any of those questions then maybe you’ve positioned yourself as a commodity. If you have, I’m telling you right now that you need to change the way you think about your skills and your services. Especially if you offer your services as “package deals” or fixed prices based on the services you provide because all that does is diminish the value you bring to your clients. What is Design? Without getting too philosophical, design is simply a solution to a problem. Clients come to you because they have a problem to solve. They need an identity for their business. They have a product they need to market. They need to generate leads, they need to increase awareness for their brand, they need to convert sales. These are all problems your clients face. Your job as a designer is finding the most appropriate solution to those problems. You know the saying “think outside the box”? That’s where you are, and it's why clients hire you. Because you are “outside their box”. You have a different perspective then they do about their business, and they are looking to you for solutions to their problems. There’s a catch. When it comes to design, there is no one solution. Every designer out there will come up with their unique solution to any giving problem. That means that the solutions vary in quality and price depending on what designer a client chooses. It’s a case of “you get what you pay for”. Back in episode 71 of the podcast, I talked about Good Design, Quick Design or Cheap design and how you can only offer two at a time to a client. How are you supposed to provide solutions to your client’s unique problems if you limit yourself to the cost of a predefined design package? When you do, you’ve already chosen one of the three options, cheap design. Design should be a consultancy process. As a designer, your job is not to do what the client asks you to do. Your job is to get to know your client, understand their business, find out what their goals are, study their products, learn their process. Once you know everything you need to know about your client, your job then shifts to providing designs to your client that specifically addresses their problem. Making a visually pleasing website that’s also user-friendly, or making a brochure that stands out amongst the rest is icing on the cake. It’s a byproduct of everything you do for your clients. Your primary job should always be to help your clients succeed in their goals, whether that’s generating leads, or generating conversions. You do that by using your skills as a designer to help your clients. Clients are not hiring you for a logo, a brochure or a website. They may think that’s why they are hiring you. But in fact, they are hiring you for your knowledge, your experience and your ability to help them with their problem through the use of proper design. Your design skills are merely the tool you use to complement those goals. When you start thinking about yourself and your business in this way. You’ll realise that Fixed pricing or package deals are not a way to grow a successful design business You are worth more than you give yourself credit. Design is like a fine dining experience. Think of going to a nice restaurant. The cost of your meal is more than merely the food you eat. You are also paying for everything from the time it took to prepare, to the skills of the chef or cook, to the presentation of the plate, to the atmosphere of the restaurant, to the service and experience they provide you from before you walk in their door to long after you leave. The same applies to your designs. Your client isn’t just paying for a logo. They’re paying for everything that goes into the designing of that logo and everything they will get out of that logo design. Continuing with the analogy, fixed pricing, package deals, cheap design, or crowdsourced designs are akin to fast food restaurants. The meals are fast and cheap, and yes they fill an immediate hole by satisfying one’s hunger. But what’s missing when you get fast and cheap? You're missing the GOOD. There is no long-term benefit to fast food. In fact, there are many proven negative impacts to eating fast food. The same goes for any time design decisions are based on price and price alone. The designs may fill an immediate hole, but they will fail to satisfy long-term growth for a business. Clients who make their design purchases based on price have no idea about the process that goes into good design, or it’s potential contribution to their business strategy. They see design as a commodity. What is Creativity? Here are two definitions of creativity that I found online. Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing. Creativity is the ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. Do you hear those words? Innovative, Original, New, Imaginative, Artistic. These are not words that associate with a commodity. Creativity and Design allow every designer to create qualitative differences between their works. It’s inevitable. That’s the exact opposite of the definition of a commodity. The challenge facing you is how to teach that to your clients. Unfortunately, clients often don’t know what good design is. Therefore, how can they understand the value in it? Here’s the issue, bad designs stands out like a sore thumb to the point where even non-designers take notice and recognise what bad design is. However, when something is designed well, it becomes so seamless that it often goes unnoticed. In other words, the better your designs are, the more natural they will feel, and the more natural they feel, the more they will go unappreciated. Take a well-designed website for example. People who visit the site don’t often notice the aesthetics or user experience. That’s because a lot of thought and design went into those sites to make them feel natural to the user. What visitors will remember is how easy the site was to navigate and how they felt while visiting it. But they don’t attribute that to design. Visit a poorly designed site on the other hand, and visitors will notice every little thing that bothers them. Only when design gets in their way will people take notice of it. That’s why it’s so hard to explain to clients the value of good design. They’re not used to seeing the value in good design because when it’s done correctly, it goes unnoticed. When a client fails to see the value of your services, when they can’t see the difference in what you can offer them compared to the next designer, then to them, design becomes about price. It becomes a commodity. As a designer, you need to find a way to point out this flawed logic to your clients. You need to make them understand the value you’re offering them. We live in a world where it is so easy to get a decent design. Not necessarily good design but at least decent design. Sites that offer design contests, crowdsourced design or easy DIY designs are popping up everywhere. Almost every part of the design process can now be outsourced or done cheaper. Like it or not, there will always be someone, somewhere that charges less than what you charge for design. To most clients, who don’t understand the value of good design, paying less for a decent design sounds like a great way to save money. Once again, They are viewing design as a commodity. Don’t people often judge things by the packages they come in? Doesn’t the perception of something being better often lead to the belief that it is better? Have you ever chosen something a bit more expensive from the grocery store shelf just because the packaging made it look like it was better quality than the other similar items? That’s proof that design does matter, which means that it’s outside the realm of commodity status. As more and more design sources become available to clients, many of them will make their decisions based on cost. This will lead many designers to compromise their skills, their experience, their knowledge, and compete based on price alone. Believe it or not, that’s a good thing for you. Let those designers fight over who can do it cheaper. Let them diminish what they do and compete as a commodity. As they do, you position yourself as a designer that does more than produce pretty pictures for a small fee. Position yourself as the expert designer that you are. As the solution to your client’s problems. Show clients how good well thought out designs outperform bad designs every time. Show them the value it delivers, and they will become loyal clients for life. Charge appropriately for that value you provide them. Even if you charge more than the other designers around you. When you show your clients that design is an investment in their business and not just an expense like the paper in the copier, the lamps on their desks or the coffee maker in the break room. When they view it as an investment, that’s when you will find them investing in you, regardless of the cost. Have you ever thought of design as a commodity? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Meg I'm thinking about taking a fast track graphic design course this summer. The course teaches Adobe Photoshop, InDesign and illustrator as well as printing and publishing. Once completed you're given a certificate of achievement. The course sounds really good  to me because I enjoyed using Adobe during school. But I worry once I complete the course, I won't be able to find a job in graphic design. Or if I do find a job, I worry that I'll be stressed or anxious under pressure! Do you think it's possible for a graphic designer to be successful if they can't come up with a design without inspiration first? To find out what I told Meg you’ll have to listen to the podcast. Resource of the week Brandmark Tools This week's resource is a suite of tools by Brandmark. Their free AI-powered design tools help you with colour and font ideas and a few other things. Logo Rank The Logo Rank Tool allows you to analyse any logo and gives you a rating based on uniqueness, legibility, colour/contrast as well as an overall score.It’s also useful for telling you how close it matches to any stock icon or image. Font Generator The Font Generator Tool shows you font pairings for Google Fonts. Find a font to match the one you already have or find pairs that work well together. Logo Crunch The Logo Crunch Tool lets you shrink a logo for use as a favicon or App icon while doing some impressive “fixes” to it. AI Color Wheel The AI Color Wheel tool automatically colour your graphics for you, allowing you to test out various colour pallets. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise Centre. They decided this time around that adding a "graphics" related seminar would be valuable to new business owners and they asked if I would be interested in presenting. The seminar I presented was advertised with the title “Graphic Design Basics” but, with permission from the person in charge of the seminar series I changed it to “Branding Your Business”. I knew I could provide more value to new entrepreneurs by teaching them the importance of proper branding over simply giving them graphic design tips, although I did interweave some into my talk. My decision to change the direction of the seminar proved the right one as the engagement and feedback I received both during and after presenting was all positive. In fact the Business Enterprise Centre asked me after the seminar if I would like to become a permanent speaker for all their future seminar series. I'm not writing this to pat myself on the back. Even though I was the one teaching these new entrepreneurs the value of proper branding I learnt a few things myself that designers can use when dealing with new clients. I go into much more detail on the podcast so be sure to listen for the full story. New entrepreneurs are often new to the business world One thing I noticed during my presentation is that of the couple dozen people in attendance, almost all of them had zero business experience before becoming new entrepreneurs. Talking to them, I realised just how naive they were when it comes to marketing their business. This got me thinking about all the times I hear of designers struggling to attract new clients. If you are trying to build your design clientele all you have to do is put in a bit of effort and you will be rewarded. There are hundreds, if not thousands of businesses all around you that are in need of your services if you just educated them on why they need you. What talking to new entrepreneurs taught me Here are a few of the things I picked up while presenting to this group that I believe could help you in landing new clients. Choosing a business name The majority of the people I talked to told me that they had trouble choosing a name for their business. Some of them even delayed starting their business because they were not happy with the name they had chosen. This is a real issue with some people. If you as a designer offered a service that helps people with choosing a business name you can attract clients at the foundation of their business and them help them build upon that foundation with proper branding going forward. New entrepreneurs don't think beyond the logo At the start of my seminar, I asked how happy the audience was with their brand identity. Most of them said they were satisfied with what they had chosen. After my presentation on Branding Your Business, I asked the same question again with different results. Almost everyone who was satisfied at the start admitted that they were going to revisit their brand strategy and find ways to improve it. There is a huge opportunity for you as a designer to work with new entrepreneurs if you showed them the effect proper branding can have on their business success. Colour pallets were not even a thought Almost all of the attendees I talked to had not considered a colour pallet for their business. They may have selected specific colours for their logo, but they hadn't thought of incorporating those colours into the rest of their marketing materials. You know that the key to a good brand is consistency. Lucky for you most new entrepreneurs don't. This creates the perfect opportunity for you to educate them and become vital to their overall brand strategy. Trademarks, copyrights and other legalities When it comes to the dos and don'ts of the design world, new entrepreneurs don't have the knowledge or experience you have. By talking to them about what they can and cannot do in regards to photos, slogans or, borrowing design elements from others, you can save them from the legal troubles ahead. Once they realise there is a line they shouldn't cross they may find it easier to let you handle all the design decisions for them. Design is a burdensome expense Many new entrepreneurs think of design as a burdensome expense. They think they are outsmarting the system and saving money by creating their own marketing material. As a designer, this is the perfect opportunity for you to educate them on how design should be viewed as an investment in their business, not simply an expense. Once they realise this, they will be much more open to working with you. Why invest in a website when Facebook is free? I missed this in my presentation. It was afterwards when some of the people came to talk to me that I realised there is a consensual mentality amongst new entrepreneurs that they don't need a website. They believe they can run their business with just a free Facebook page. If you teach these people the flaw in that logic, you are setting yourself up for having a great client for the future. New entrepreneurs need you From my presentation, I learned that new entrepreneurs are ripe for the picking. Most of them have no prior business experience and are perfect canvases for you to groom. Back in episode 69 of the podcast, I talked about presenting yourself as an expert in the design field. By doing so, you create an opportunity for yourself to attract these new clients once they realise the value of hiring a designer. Share your thoughts on this topic. Let me know what you think of this topic by leaving a comment for this episode. Questions of the Week There is no question of the week this week, but I would love to answer yours in a future episode. Submit your question by visiting the feedback page.   Resource of the week Resourceful Designer Alexa Skill Resourceful Designer now has it's very own Amazon Alexa Skill! It's available in the USA (Canada and other countries coming soon). If you are in the USA and have an Alexa device all you have to do is say "Alexa, enable Resourceful Designer" then whenever you want to listen to the podcast you can simply tell Alexa to "play Resourceful Designer." Here are some things you can do. "Alexa, tell Resourceful Designer to play the newest episode." "Alexa, tell Resourceful Designer to play episode X." "Alexa, tell Resourceful Designer to fast forward X minutes." "Alexa, tell Resourceful Designer to rewind X seconds." "Alexa, skip" plays the next episode "Alexa, tell Resourceful Designer to skip ahead X episodes." "Alexa, tell Resourceful Designer to go back X episodes." If you are in the USA and you to enable the podcast on your Alexa device, please let me know what you think. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Should you offer design discounts to your clients? Let me start off by saying I'm not a fan of offering discounts for design services. And by the looks of it, I'm not alone. In preparing for episode 113 of the Resourceful Designer podcast, I read a lot of articles about the pros and cons of offering design discounts, and almost all of them said it was a bad idea. The main reason is that offering a discount lessens the perceived value of you, your services and the overall brand you are building for yourself. By offering a discount people will start to view you as a discount designer. Once you've been given that label, it's hard to escape from it. However, that's not to say you should never offer discounts to your clients. Here are six situations that may merit design discounts. When to offer design discounts. There are occasions when offering a discount can strengthen your perceived value and your brand. 1) Passing on a discount. Passing a discount you receive from a supplier onto a client is a great way to build loyalty towards your business. This works great for things like registering domain names or website hosting. As well as physical things such as T-Shirts or print runs. If your supplier is having a sale or is offering you a discount, think about passing the savings onto your clients. They'll appreciate you more for it. 2) Recurring revenue. Anything that helps you earn recurring revenue is a good thing, including offering a discount. Offering a discount on items like monthly web maintenance packages or design retainers can be the deciding factor in signing up clients. A monthly recurring maintenance package may be easier to sell if you offer either a free month or a monetary discount if the client pays for a full year in advance. Discounts for early renewals are another great way to ensure your clients stick with you. 3) Larger Print orders. This isn’t a discount but it will save your clients money, and they'll appreciate you for it. Whenever ordering printed material, you get better prices by ordering greater quantities. When a client requests a print job through you, ask them if they have anything else to be printed. Let them know that you can save them money if they increase their quantities. For example; ordering 1000 business cards for a new employee may cost them $100. But if three other employees are running low on cards, and you combine their orders with the new one, the print job will cost $80 per 1000 cards. Your client will appreciate the money you are saving them. 4) Your client is a reseller. Whenever you are working for a reseller/wholesaler, you should be offering a discount for your service. This will allow them to charge their client a similar price that you would have charged them directly. Designing for a reseller/wholesaler usually means more and consistent work. Therefore the design discounts you offer are offset by the volume of work they are bringing in. 5) When the client merits it. I know I said that I'm not a fan of offering design discounts. But sometimes the client does merit it. For example, I recently met with a new client to discuss an overall brand refresh for her business. The project will encompass many areas of her business including a new logo design. During my meeting with the client, I got a feel for who she is, what she stands for and the image she wants to portray to her clients. By the end of the meeting, I already had a very good idea of what her new logo should look like. Before leaving, she handed me a  rough sketch she had drawn of the type of logo she thought would suit her business. To my surprise, it was very close to the vision I had in my head. I told her as much, and then I offered her a discount on the logo portion of the project. After all, I didn't feel right charging her my full rate for a logo design considering it would be very close to her idea. 6) When you feel like giving a discount. This is the one time I agree that a design discount is in order. Discounts are fine as a special gift, not as an umbrella deal. Meaning, it’s fine to offer a single client a discount for a special reason. For example, a loyal client that brings you regular work asks you to design invitations for his daughter's wedding. You might consider offering him a discount as a form of thank you for the past and future work he sends your way. When not to offer a discount. There are certain times that may merit a design discount, but there are also occasions when you should not be offering a discount at all. 1) When a client asks for it. Some clients will try to pressure you into giving them a discount. Don't be lured into this trap. Remember what I said about being perceived as a discount designer? That's precisely what will happen if you give into a client's demands. Any client that threatens to seek design services elsewhere if you don't lower your price is not worth having as a client. 2) Additional design services. This relates to designing something at your regular rate and then offering a discount to design additional items. Such as designing a logo and then offering a discount to design business cards. There is no reason for you to offer any of your services at a discounted price. Once again it diminishes your perceived value and positions your business as a discount design service. This scenario includes "design packages" where a client saves money by ordering packages of multiple items. Such as a stationery package that includes designing business cards, letterheads and envelopes. 3) Different rates for different services. Not quite a design discount but some designers offer different rates depending on the service they are performing. For example; charging a higher rate for design services and a lower rate for page layout services. Your time is valuable regardless of the services you are performing. Remember, a client is hiring you, not the service. Alternatives to design discounts. Offering a design discount may sound like an easy way to build client loyalty, but in fact, it may be doing more harm than good. Alternatives you could try include offering rewards or incentives for being a loyal client. Send a gift card to someone who referred a new client to you. Buy dinner or send flowers to a client after completing a large project with them. Rewards and incentives will be remembered much more than a discount ever will. Clients will appreciate them more and will think highly of you for thinking of them. Another option is to go above and beyond in your services. Clients will remember the little things you do for them, especially if they were unexpected. Such as hand-delivering a print order to make sure everything is ok with it. Merely showing your appreciation towards a client is sometimes all they need. Monetary discounts are quickly forgotten but doing something special will be remembered and appreciated. Do you offer design discounts or do you have an alternative solution? Let me know by leaving a comment for this episode. Questions of the Week There is no question of the week for this episode, but I would love to hear yours. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Resource of the week resource name Google Alerts, found at google.com/alerts, is the way I use to keep me up to speed on all sorts of topics. It's extremely easy to set up alerts. Simply enter the search terms on the page and Google will email you the results daily, weekly or as they come out. It's just like doing a search engine search, but the results are delivered to your email inbox. You can filter the search by language, region, sources. Google Alerts is an easy and free way to stay on top of things. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Stitcher Listen on Android Listen on Google Play Music Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Taking your design business international. There are many ways to attract international design clients. You can travel the world and talk to people about your business. You can invest in an international marketing campaign. You can become an SEO wizard and draw clients from around the world to you. Or, you can do what I did and give something away for free. My first international client, without even trying. If you listen to the Resourceful Designer podcast, you may have heard me mention bits and pieces this story, but I don’t think I’ve ever shared it all in one place. I started podcasting in 2013 doing TV Fan Podcasts for some of the television shows I enjoy. I have podcasts covering the TV shows Under The Dome, Orphan Black, Killjoys, and The Expanse. You can find all of them on my podcast network at solotalkmedia.com Unbeknownst to me, the journey that led me to have international design clients started with my podcast for the television show Under The Dome. While making that podcast, I met Wayne Henderson from California and Troy Heinritz from Illinois, two friends who were podcasting together about the same Under The Dome TV show. You might think that two podcasts talking about the same TV show would become rivals but the podcasting world is different. Podcasters are mostly outgoing people, and we like to help each other out, even when our shows are on the same topic. It didn't take long for Wayne, Troy and I became friends. In fact, Wayne is the man with the sultry voice you hear at the beginning of every episode of the Resourceful Designer podcast. How does this relate to designing for international clients? I'm the type of designer that doesn't like creating things without purpose. Any time I test out new software, buy a new Photoshop or Illustrator plugin, acquire a new font, or obtain anything else, I like to test them out on real projects. Often those projects are current client projects but if I don't have a client project suitable for me to "experiment" on I will find something else that may need a redesign and experiment on that. Even if it's not something I was hired to do. Like many podcasters, Wayne had multiple podcasts. One of those podcasts was on the subject of Voice-Over Artists. I don't want to sound mean towards a friend, but the artwork for Wayne's podcast was horrible. So when I purchased a Design Cuts bundle and acquired a fancy new font with multiple variations for each character, I decided to experiment with it by designing a new logo for Wayne's podcast. My goal wasn't to design a new logo; it was just to experiment with the font. But if I ended up creating something I liked, it might as well be something useful, and that's what happened. After experimenting for a while I liked what I had created, so I decided to spend a bit more time fine-tuning the design. The artwork was useless to me so I offered it to Wayne free of charge and told him he could use it if he wanted to, no obligations. Wayne loved the artwork and immediately replaced his old artwork with my new design. Not just that, he was so grateful for the unexpected gift that he started telling everyone in the podcasting space about the great artwork I created for him. A month or so later, I subscribed to the stock photo site GraphicStock (now StoryBlocks). While searching through the stock images, I saw one of a football on turf that caught my eye. A design idea popped into my head, and I downloaded the image. By coincidence. Wayne and Troy have another podcast together for their favourite NFL football team, the Green Bay Packers. Once again, the artwork wasn't the greatest. So using the stock image as inspiration, I designed new artwork for that podcast and gave it to them. Again, with no obligation for them to use it. Both Wayne and Troy were so pleased that once again they started sharing what I did on social media and the two became ambassadors for my design business. After that, every time they saw a post in a Facebook group where someone asked a question about a design they would share my name. I would get a notification that my name was mentioned, and I would join the conversation. Most of the time I would just help the person out with advice or give my opinion on a design they already had. I didn't try to sell my services. After a while, people started to notice that every time there was a design related question, I would provide a useful comment. It didn’t take long for one of those people to reach out to me to have something designed. The first was a woman from California. I created podcast cover art and a website for her. She was so pleased that she started sharing my name on both her podcast and on social media. I was then contacted and hired to create podcast cover art by a couple of her listeners who heard her talk about me with high praise. One of them was from Hong Kong and another from London, my first overseas international clients. The client in Hong Kong liked working with me enough that he hired me for another project of his that was not podcast related. This project was in partnership with someone he knew in Japan. A couple of months later the man from Japan asked me to design something for a side project he was starting. And so on and so on. Most designers agree that the bulk of their clients come to them via word of mouth referrals. That's precisely what happened to me but on an international scale. I've now worked with clients on every continent except for Antarctica. Most of them stem from those first two artworks I did for free for a couple of podcasting friends. This all started in March of 2015. At that time almost all of my clients were local except for a couple in the USA. Now, over 80% of my clients are international. Half of them are linked somehow to the podcast space. What exactly did I do? Instead of wasting time experimenting with design, I chose to experiment by designing something useful. Even though I was experimenting, I made sure to produce good work. Designs I could be proud of. I gave the design away for free to people who would appreciate it. Please keep in mind that doing free work is not the same as working for free. I can guarantee you that if Wayne or Troy had come to me asking for the artwork, I would have charged them for it. I provided good work that people appreciated, and it made them want to spread the word about me. Now, three years later. My name is recognised in the podcast space as that podcasting graphic designer who understands the podcast industry. And who do people turn to when they need a designer? Someone they know, someone they’ve heard about, someone who understands them. Times change. We’re lucky that we live at a time where it’s so easy for someone in California to have a conversation and share knowledge with someone in Scotland, Brazil or Australia. We're also lucky that boundaries have been broken. It wasn't that long ago that people were fearful of hiring someone from outside their borders. Now, most people do it without a second thought. How does this apply to your design business? How does this apply to you? Easy, if It worked for me, I don’t see why it wouldn’t work for you. In episode 54 and episode 93 of Resourceful Designer, I talked about Niches and how they can help grow your design business. That’s what I did without even realising it. I went after the podcast niche. It took me three years to get to the point I'm at now, and no, not all my clients are in the podcasting space, but by ingraining myself in that niche I've built an international design business, and it keeps gaining traction every day. Now I've partnered with a podcast production company who contracts me every time they have a new client that requires either podcast cover art, social media branding, website or any other design work. This method can work for you. If you have a passion or a hobby, I encourage you to get involved with others that have the same passion or hobby. Attend events related to your hobby, follow them on social media, join facebook groups or sub-Reddit groups, even forums if they still exist. Get to know the people in your space, help them out if you can, let them know what you do but don't sell yourself. By offering valuable information and showing that you know what you're talking about, I’m sure that eventually, you will get work from it just like I did. Gary Vaynerchuk has a book called [easyazon_link identifier="006227306X" locale="US" tag="resourcefuldesigner-20"]Jab, Jab, Jab, Right Hook.[/easyazon_link] In his book, Gary explains that you will be more successful at selling yourself if you've continuously offered help before. Be helpful, and when the time comes people will repay you for that help. As I said at the start, there are many ways to attract international design clients. This is the way that worked for me. It took three years but it was well worth it, and I can't wait to see what my client list will look like three years from now. Be helpful, Do good work, Treat your clients right and be patient. It will work out for you as well. How do you attract international design clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s entire episode was based on a question I received from Nayda. This is what she asked. Recently I listened one of your podcast in which you said that most of your clients are not locals in Canada. That’s why you set as one of your 2018 goals to gain more local clients. I was wondering, how do you find overseas clients? Recently I stumble upon the “Upwork” platform. In Puerto Rico, where I am from, they developed something similar after Hurricane María hits us. It’s called “Shop & Hire”. Did you use a platform similar to these to get your overseas clients? Also, what are your thoughts about the use of platforms such as the one I mentioned? Have a great day! Nayda This article is part of what I discussed on the podcast. Listen to the episode for the full story. Resource of the week Backblaze Never Lose a File Again with the World's Easiest Cloud Backup. Backblaze gives you peace of mind knowing your files are backed up securely in the cloud. Just set it up and forget about it. Backblaze works in the background and automatically backs up new and modified files. Hard drive crashes are only one thing you need to worry about. Your files are also vulnerable to hardware theft and natural disasters such as floods, fires, earthquakes etc. With Backblaze, you can rest at ease knowing your business files are safe no matter what happens. Backblaze works on Mac or PC and is just $50/year. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What makes up good impressions? The impressions you leave on your clients determine their willingness to work with you in the future. When good impressions outweigh bad impressions, clients will want to do business with you again. So how do you ensure you are making good impressions while dealing with your clients? Let me tell you a story About a year ago something happened to our washing machine. Every time we tried to do a load of clothes the washer would start up and then stop. Lights on the front panel would start flashing but nothing else. I tried the first trick in the book and banged it a few times, but it didn't help. It was time to make a service call. I called an appliance repair guy I had used in the past only to discover he had retired. He was kind enough to give me the names of several people I could contact, and I dialled the first one on the list. A woman answered the phone and seemed confused when I started talking. She interrupted me, asked me to "hold on" and put the phone down for what seemed like minutes before a man finally picked up. I told him what my problem was and made an appointment for the next day at 10 am. The following morning at 11:20 am a rusty pickup truck with a magnetic sign on the door advertising the repair business pulls into my driveway. A couple of minutes later a middle-aged gentleman walked up to my door wearing sweatpants and an old Van Halen T-shirt. His branded sweat-stained baseball cap confirmed what the tuck said. This was the repair guy. The first thing out of his mouth was an apology for being late. Apparently, there was a long lineup at the drive-through coffee shop that put him behind schedule and then he got lost trying to find my place. I invited him in and showed him the washing machine. The first thing he did is start a wash cycle that ended with the same results I had been getting. He then proceeded to press a certain combination of buttons that put the washing machine into a diagnosis mode which allowed him to see what error codes the machine was generating by what lights flashed on the console. He then pulled out a sheet of paper and compared the flashing lights on the washer to their error code on the sheet. At that point, I asked him what his thoughts were, but he told me he still had to run more tests before deciding. I let him get back to work without any more interruptions. After watching him for several minutes, I started to understand what he was doing even though I didn't understand what the flashing lights meant. Finally, after several minutes he told me that it was the same error code that kept coming up. This confused me since I was seeing different lights flashing every time he did something. But I'm not an appliance repair guy, so I took his word for it. He then told me the error code indicated a faulty motherboard and on a machine as old as mine he didn't think it was worth repairing. I thanked him very much. He wrote me an invoice. I gave him a check and sent him on his way. For some reason, I wasn't feeling confident with his assessment. So I called my wife, explained the situation and told her that before we run out and purchase a brand new washing machine, I would like to have someone else come in and look at it. It may cost us a bit more, but I would feel better after a second opinion. I went back to the list of names my retired appliance repair guy gave me and called the second one on the list. This time a man answered and introduced himself as Dave from, and he mentioned his company name. I explained my washer problem, and he asked a few questions. He then told me he was booked up for the week but his last appointment for that day wasn't that far from where I live, and he could stop by afterwards if that were OK. At 5:05 pm Dave called me to confirm I was still home and told me he would be there in 15 minutes. At exactly 5:20 pm a white van with professionally applied graphics of Dave's logo and contact information on the side, pulled into my driveway. When I opened my door, Dave was there wearing blue work pants, work boots and a blue button shirt with his logo embroidered on the pocket. Before stepping into the house, he took out a pair of disposable booties and put them over his work boots so not to damage my floors. I showed Dave the washing machine, and he started doing the same thing the first guy had done. Except, Dave didn't have a paper to refer to, and he explained everything he was doing to me. He described how diagnosis mode worked and what each flashing light we were seeing represented. He then explained how he had to press a specific button combination to reset the machine after each test. Otherwise, it would give him random errors codes, and he wouldn't be able to diagnose the problem. To my knowledge, the first repair guy never did that. After only a couple of minutes looking at the machine, Dave told me he thought a drum sensor that was causing the problem. He explained to me that there’s a sensor under the drum that measures RPM and from what he could tell it was sending out false information. Dave went out to his truck and returned with a new sensor. He replaced it and tested the machine, and it started working again. He then told me that he was 99% sure the new sensor fixed the problem but we wouldn't know until the machine had gone through an entire wash cycle and he wasn't going to wait around for it to do so. So Dave took the old sensor and put it in the box the new sensor had come in. He then told me to run the machine for a few days. If everything turned out fine, I could dispose of the old sensor, and he would send me an invoice. However, if it turned out that the problem was more than just the sensor, he would replace the new one with the old one again, and he wouldn't charge me for it. We shook hands and Dave left. A few days later he called to see how things had worked out and I told him the washing machine was working fine. A few days after that I received an invoice in the mail for $75. $40 for the new sensor and $35 for the 30 minutes Dave spent at my house. Our washing machine is still working today. Good impressions vs bad impressions. Think about the story I just told you. According to my old retired repair guy, everyone on the list he gave me was an experienced and competent appliance repairman. From what I was able to discover while Googling contact information for both repair guys, each had been running their appliance repair business for over 15 years. Both had good ratings on Google, and the reviews for both were favourable showing past satisfied clients. I don't dispute that each one knows his craft. Sure the first guy misdiagnosed the issue, but nobody's perfect. I'm confident that in his mind the problem was a faulty motherboard. It's not their skill I'm questioning. It's the impressions they left on me. The first guy left a bad impression. Staring at his vehicle to his attire to his demeanour. The second guy, on the other hand, left a good impression on me. From the moment he pulled into my driveway to the moment he left. How good impressions affect decisions. Fast forward to this past weekend. My wife and I woke up Sunday morning to a fridge that wasn't working. Luckily the cold weather at this time of year in Canada was in our favour. We were able to save all our food by putting it on our back deck in coolers and plastic bins, but I knew we couldn't last like that. I needed to have a repair guy look at our fridge as soon as possible. Who do you think I called? Even though it was Sunday and I knew Dave worked Monday to Friday 9 am to 5 pm I decided to call and leave a message for him to get Monday morning. I dialled his number, and when his answering machine picked up, I proceeded to leave the following message. "Hi Dave, It’s Mark Des Cotes here. I don’t know if you remember me, but you repaired my washing machine last year. I’m calling because there’s something wrong with our fridge…” At that point in my message, I hear the phone pick up, and Dave say “Hi Mark, Dave here, what’s the problem with your fridge?” I was stunned. I wasn't expecting anyone to pick up and I told Dave as much. He said to me that he can listen when people leave messages and that his ears perked up when I mentioned that I was a past client. And then when he heard me say I was having a problem with my fridge, he decided to pick up. Dave told me he wasn't busy that afternoon and offered to come by and have a look. I was about to give him my address when he told me he remembered where I lived and he would see me at 1:00 pm. More good impressions. Dave tested a bunch of things, explaining to me the whole time what he was doing. Unfortunately, unlike the washing machine, we both agreed that the investment required to repair the fridge wasn't worth it. We had to get a new one. With all the good impressions Dave had left on me through our two encounters, I didn't question his assessment. Good impressions and your design business. So what does my story have to do with your design business? Simple, Good impressions make a difference. You can be the best designer around, but if you don’t make good impressions on your clients, you could be losing them to lesser quality designers that do make good impressions. How do you make good impressions? Be courteous Don't just listen to your clients speak, hear what they have to say. Involve the client in your conversations, shake their hand every time you see them. Look them in the eye when talking with them. Be punctual Show up when you say you will. Deliver when you say you will. If for some reason you can’t be punctual, let your client know in advance. Apologizingafterwards is too late. The bad impression damage is already done. Be Presentable Unless your clients are part of the corporate world wearing a suit or fancy dress may not be necessary, but you should still look clean and presentable. Wear professional looking clothes. Be conscious of your grooming. If you wear fragrances, make sure they are not overpowering. Don’t show up to a meeting with a backpack, carry your things in a good looking case or portfolio. Act professional Have answers to your client's questions. If you don’t have the answers, offer to find them and get back to your client. Answer your phone in a professional manner. Reply to your emails in a professional manner by always addressing the person you are talking to and signing the message, so there's no question as to whom it came from. All of these things will make good impressions. If you do it right, you’ve already won half the battle when it comes to landing and keeping clients. If you have design skills to match, you have nothing else to worry about. What are your experiences with bad or good impressions? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Joshua I have been on my own for the last year and I am struggling to decide where to spend advertising dollars. What is the most efficient way to gain new clients? Working with the local chamber of commerce, FB or IG ads, or some other avenue. My clients have been good at referring to me but since I am new I do not have a giant book of business to pull from. Any ideas would be great! To find out what I told Joshua you’ll have to listen to the podcast. Resource of the week Four Week Marketing Boost The Four Week Marketing Boost! is a guide I created that will help you strengthen your marketing position, boost your brand’s awareness & social presence and ultimately ensure you are in tip-top shape to offer a best first impression to potential new clients. This guide is divided into 20 short actions that easily fit into your regular day and are designed to take as little time away from your client work as possible. Although you can complete these exercises quickly, it is recommended you tackle only one per day, spending no more than 30 minutes per task. After 20 days you should be in a comfortable position to present your most favourable image to potential clients. And yes, this guide is free! Get it by visiting marketingboost.net Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What Is Value-Based Pricing? Value-based pricing is a way to not only get paid for your time and expenses but a way to get paid for the value of the services and products you provide to your clients. Value-Based Pricing = Time + Expenses + Value. With hourly pricing and project-based pricing, you are compensated only for your time and expenses. This way is ok for newer designers just starting out. But once you’ve established yourself and start to build a reputation as a skilled designer, you become more valuable to your clients than merely the time you spend on a project. At that point, you may want to consider switching your pricing method to value-based pricing. After all, If that new website or logo your designing will help your client’s business grow and perhaps earn them a half million dollars over its lifetime, that’s a great value to them, and your prices should reflect it. Establish a baseline price. Before you start using value-based pricing, you need to establish a baseline price. Your baseline price will be different depending on the scope of each project, but they all start off the same way. When submitting a quote using value-based pricing, it’s important to remember the formula: Value-Based Pricing = Time + Expenses + Value. To start, you need to estimate how long you think a project will take and multiply it by your hourly rate. Make sure your hourly rate reflects your skills as a designer. Once you have your time figured out, estimate your expenses for the project. Not just project specific expenses but business expenses as well. Business expenses are something many designers overlook when quoting. How much electricity will you be consuming while working on the project? If you are renting space, you should know how much per hour it costs you and include it as an expense. How much does your Adobe Creative Cloud subscription cost per hour of use? All of these are considered expenses and you should bill for them. Just because it’s a business expense doesn’t mean you can’t charge your clients for it. Remember that besides your time, you should be charging enough to keep the light on and keep your business running as well. Taking all of this into consideration, you will have a different baseline price for every project. A website will take more time to develop than designing a business card will. Don’t forget to add a buffer to your baseline price. We all know about scope creep so compensate for it in advance by adding anywhere from 5-20% or more to your baseline price. Once you’ve determined your baseline price for a project, you can then adjust your quote based on the projected value of the project to your client, that's value-based pricing. Determining the value of a project Determining the value part of value-based pricing is tricky. Through back and forth conversations with your clients, you need to figure out what sort of return they expect to achieve with what you provide them. Only then can you figure out a percentage of that amount as the value part of your price equation. When first starting out with value-based pricing it's normal to offer lower prices as you get used to the concept of how much value design can provide. Over time as you practice and gain experience, you will get better at determining the true value of a project. The trick is to try and let your clients estimate the value for you by asking lots of questions about their business. Be more than a designer When you first start your business, chances are you'll run it more like a technician. A client tells you what they want, you design it for them, and they pay you. Many designers continue using that model their entire career. And there’s nothing wrong with that. But If you want to use value-based pricing you need to do more. You need to establish yourself not only as a designer but as a design consultant. As a designer, most of the communication goes in one direction. From the client to you. As a design consultant, communication evens out or even tips in the other direction with you directing the project more than the client does. To establish yourself as a design consultant, you need to be inquisitive about a client's business. Ask them questions like “What sort of growth do you anticipate for this upcoming year?” or "How do you think this proposed design project will affect your bottom line?" or “How much money are you willing to invest to ensure the success of your business?” By asking these types of questions from the start, questions that have nothing to do with the actual designing of the project, your clients will realise that you bring much more to the table than merely your design skills. You deliver insight and value that will continue long after you’ve completed their project. If you establish yourself as a problem solver, which is what a consultant should be, and you approach clients with confidence, you will build trust with them, and they will be much more willing to open up to you about their business. Once you have that trust and your clients see the knowledge and value you bring to them, they will be ready to invest more with you. Several of my clients use me as a sounding board to ask my opinion on business matters. Matters that have nothing to do with design. That’s because of the trust and value I've provided them over the years. Those clients value me more than just for my design skills, And that means I can charge them more for my services based on that trust and value. The tricky part is putting a price tag on that value. Maybe that value is $5,000, or perhaps it's $50,000. Unfortunately, there is no magic formula to figure it out. You will need to judge for yourself what you think the value of each project is to your client and then present your value-based price with confidence. It is trial and error. But with practice, you will get the hang of it, and start to know when you can charge more for a project based on value and when you can’t. Before long, you will feel comfortable and confident in asking for what you are worth. I remember years ago when I used to design websites for $400-$700. The first time I quoted $1000 for a website I was very nervous, but I believed the value I was providing was more than what I had been charging. My clients must have agreed because they accepted my quotes, and soon $1000 became my new base price for a basic website. Later, recognising even more value I was bringing, I raised my price to $2000 wondering if clients would laugh in my face. They didn't. They agreed, and $2000 became my new base price. Every time I raised my prices and asked for more money, based on the value I was providing, I kept thinking I was asking too much and I would never hear from those clients again. But you know what? It never happened. Let me tell you what did happen. When I was asking $400-$700 for a website, I had a lot of clients say it was too expensive or they couldn't afford it. I was winning one out of every four or five quotes I submitted. But now that my starting price for a basic website is several thousand dollars, I rarely have a client turn me down. Most clients are referred to me by someone they trust, and they've heard of the value I provide beyond a simple website. With that knowledge, they are willing to invest in my services even though I charge much more than the next guy. You are a professional designer, that’s why clients are coming to you in the first place. If a client doesn’t like your price for their project, if they don’t see the value in hiring you, then you don’t want them as a client. There are no bad clients, only bad design choices. Before that statement makes you stop reading let me explain. When I say bad design choices I don’t mean a designer's skills, I mean their people perception filters. If you end up with clients that are rude or disrespectful, clients that micromanage you or are stingy with their money, it's not the clients' fault; it’s yours for agreeing to work with them. Unless you are just starting out, you should have enough experience in recognising demanding clients to be able to turn them away before ever having to deal with them. The money may be tempting, but the headaches are not worth it. By using value-based pricing, by establishing yourself as a design consultant, a professional in your field, you will project a higher sense of worth which will allow you to charge the prices you deserve for the value you provide. Clients will respect you more and will understand that what you do is much more than just an expense for them. It’s an investment. Don’t worry about the designers on Fiverr or similar platforms or the ones in your community that are charging less than you. Your prices are not intended to be competitive; they’re meant to reflect where you are in your career and the value you provide to your clients. Your goal is to distinguish yourself by showing the uniqueness you can bring by showcasing a positive track record of successful projects. Use your portfolio and case studies and let them speak for themselves. They will prove that the value you provide is worth every penny. Niche Down Niches are a perfect avenue for value-based pricing. Whenever you serve a niche, you are automatically established as an expert and can charge much higher prices for your work. When your business is new, you need to diversify your services to have many sources of design income and to build your portfolio. You may design logos, websites, business cards, posters, you name it. The object is to build up a portfolio that will gain trust from your audience and eventually allow you to work with the clients you want. By taking on all these projects and doing them well, you will allow your reputation, your professionalism to grow organically over time. Eventually, you may want concentrate on a niche. Niching down can be scary because doing it correctly means turning down potentially good clients outside of your niche. But if you look at the bigger picture, I’m sure you’ll agree, that one $15,000 project in your chosen niche more than makes up for several $1000 projects you turn down from clients outside your niche. What usually holds designers back is the fear that those $15,000+ projects are far out of reach. How can a solo designer, working from home charge those kinds of fees? You can once you've built up a reputation of someone who provides value beyond the design. If you concentrate on building your business the right way and don’t compromise on design projects, you can reach that level. High paying clients are looking for you You are not a factory worker on a production line, so don’t run your design business like you are. I read a great line in an old article by Dina Rodreguez that I’m going to steal. What would happen if you hired a doctor and then told them how to operate on you? As a designer, you’re no different. You are a professional in your field, and you should be treated like one. Clients should not be telling you what to do, you should be telling them what they need. Be the problem solver. Be confident in your skills and your work. Price yourself accordingly based on the value of the work you provide. If you do this, you will notice over time that less and less of those thrifty “shopping around” clients will be contacting you, and more and more big-budget clients will be knocking at your door. Remember, Don’t base your prices on what those around you or online are charging. Recognize your true potential and realize the value you bring to your clients. Then pursue your passion without hesitation. Price yourself as a professional, not a commodity. What are your thoughts on Value-Based Pricing? Let me know your goals by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Rich I’m curious about if you use something like WHMCS (Web Host Manager Complete Solution) management software for invoicing and do your clients have sandboxed account logins or do you manage all your client’s within your hosting account? I was thinking about starting out managing client sites from within my unlimited site shared hosting account and moving to the full “reseller” account as demand increases. It sounds like a WHMCS managed reseller account might be vital for automating invoicing, service tickets and other account related actions. Thanks again, your content has been so helpful. To find out what I told Rich you’ll have to listen to the podcast. Resource of the week iThemes Security This week's resource is the WordPress plugin iThemes Security, specifically the plugin's feature that allows you to change the URL of a site's WordPress login page from /wp-login.php or /wp-admin to anything you want. This makes it harder for bots and hackers to gain access to the site since they don't know what the login URL is. Simply click on the iThemes Security advanced settings, chose Hide Backend and change the URL slug to anything you want. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How much thought do you give client loyalty? When it comes to your business, everything you do and everything you don’t do tells your clients how they should feel about you and your business. Being a great designer isn’t enough to garner client loyalty. There are plenty of great designers out there. So why should someone choose you over any of them? It’s even more difficult in today's market with all the inexpensive crowdsourced or contest oriented design options available to clients these days. Not only do you need to prove you’re a good designer, but you also need to show you are worth the money you're charging for your services. You need to do everything you can to prove to your clients that their money is better spent with you. When you achieve that, you’ll be rewarded with a client that is loyal to you and your design business. So how do you accomplish this? Here are seven tips to help you build client loyalty. 1) Do What You Say You’ll Do The ability to follow through on your commitments is extremely valuable when it comes to client loyalty. When you tell a client you’re going to do something, follow through and do it. Clients hear your comments as promises. So if you don’t do what you said you would do, it’s like you broke a promise with them and they will lose trust in you. It doesn’t matter how long you’ve been working with a client, or how much trust you’ve built up. Failing to follow through on something you said you would, will ruin all the goodwill and client loyalty you’ve been building up. It’s very hard to recover once someone loses trust in you. If for some reason you are not able to follow through on something you told your client you would do, give your clients ample notice. Most clients will understand if you let them know in advance that you can't hold to your word. Apologizing after the fact is too late. Remember, actions speak louder than words. Follow through on what you say you’ll do. 2) Share your discoveries. In your line of work, you get to talk to a lot of different people in various fields. Some of the conversations you have or the news you hear may not be of interest to you, but it may be of interest to your clients. Whenever you hear something you think one of your clients might be interested in, pass it along. Merely passing on information is a great way to stay in touch with your clients and it shows them that you care about them. This will go a long way towards building client loyalty. 3) Get to know your clients Building client loyalty is all about building relationships, the cornerstone of any great partnership. Designer and client included. It’s so important that I’ve talked about client relationships on over 25 episodes of the podcast. To build a client relationship you need to learn things about your client. Find out when their birthday is. Learn who their family members are and what they do. Discover what hobbies and interests your client has. Later, when talking to your client, bring up some of this information in the conversation. Ask about their daughter's recital. Inquire how a family member is doing since they had surgery. Find out how their son's team is doing. Just by discussing things that are related to your client’s personal life, you too, become part of their personal life. This shows your client that you care about them more than just on a working basis and it will make them think twice before every hiring a different designer. 4) Provide added Value Go above and beyond if you can. Tip #1 I was about keeping promises. What if you promise to deliver something by Friday and you give it to your client two days early on Wednesday? To your clients, this is an added value they will appreciate, and it didn’t cost you anything. Another thing you can do is provide little extras that other designers don’t. Create short instruction videos using software like Screenflow to show your clients how to use their newly launched website. Teach them how to log in, how to create or edit posts, how to upload media files, etc. Not only does this go above and beyond to provide added value to your clients. It also lessens your workload because your client won't be contacting you asking “how do I do that again?” If you design a logo for a client, include a PDF explaining all the different file formats you are providing them. List each one and explain when and why each format should be used. This could be the same PDF you share with all your clients. To them, it's an added value. Anything you do to create added value goes a long way to strengthen client loyalty. 5) Engage your clients and give them a reason to come back Once a project is over, it doesn’t mean your communications with your client should be over as well. Keep in touch with them. Let them know of new or improved services you offer. Are you getting into the Facebook advertising game? Let your clients know about it. Have you discovered a new supplier that provides some new and innovative marketing dohickey? Mention to your clients how they might benefit from using it in their promotional campaign. Did a client ask you to design something you’ve never done before? Show it off to your other clients and offer to do the same for them. By letting your clients know about the new and exciting happenings with your company you build momentum with them, and it makes them somehow feel involved and builds loyalty towards you. 6) Get Feedback from your clients A great way to build client loyalty is to ask them for their opinion on your business and services. Were they happy with their most recent dealings with you? Did the service you provide meet their expectations? Ask them if there is anything you could have done to make the experience better. Asking your clients for their opinion is a great way to show you care about what they think and that you are listening to their concerns. 7) Show your appreciation. As a child, your parents taught you to say Thank You whenever someone gives you something. Your clients are giving you work they could have taken elsewhere. Once a project is over show your client you're grateful for it by saying thank you for the business. This simple gesture is something rarely seen in the service industry, and your clients will take note and remember you for it, increasing their loyalty towards you. If you follow these seven tips to increase client loyalty towards you and your business, not only will you be ensuring a long-lasting relationship with your clients, but you will be growing your business as well. Because loyal clients are more apt to talk about you and spread the word about the great work and excellent service you provide. What do you do to build client loyalty? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Miranda Hi Mark, I was wondering if you ever worked in a small design agency, and if you had any tips for a Graphic Designer with about a year of professional experience. I’ve worked in a big agency and small design businesses. I’d love your feedback on how to get a small design agency better quality work. My boss is kind of old school so some of the work is not branding our clients it’s more production work. We have branded clients and have some great clients we’ve branded. But I wanted your take on how to get better clients and how to navigate them to understanding how important their brand is. Thanks so much! Would love to hear from you! To find out what I told Miranda you’ll have to listen to the podcast. Resource of the week Running SEO This week's resource is Running SEO, a website that offers free instant website reviews and SEO audits. With their in-depth website analysis, you can learn how to improve your website rankings & online visibility through SEO, social media, usability and much more. Running SEO doesn't just tell you what's wrong with your site, it says you how to fix it. Their competitive analysis function gives you a side-by-side comparison between your site and your competitor. Find out what they are doing better on their site and implement it on your site. Running SEO is also great for landing new clients. Run an analysis before meeting a new client to show them what needs improving on their website. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you looking to become a freelance designer? At one point or another, every designer wonders what it would be like to become a freelance designer. Maybe you’re a student dreaming of tackling the world after graduation. Perhaps you’re an in-house designer tired of working 9-5 designing similar things for the same company year after year. Maybe you work for a design agency as part of a larger team of experienced designers, and you feel like you are not being used to your full potential. Regardless of where you are in your design career, the thought of becoming a freelance designer, to run your own business from home, to be your own boss, might be something going through your head. I’m a big advocate of freelancers. I’ve focused Resourceful Designer specifically on helping home-based designers. But I’m also the first person to say that not every designer is suited to freelancer life. That’s why I put together this list of 5 things you should consider before deciding to become a freelance designer. Why do you want to become a freelance designer? The first thing you need to ask yourself before handing in your resignation letter is why do you want to become a freelance designer? Is it for the flexible schedule? Is it for the ability to choose your clients and projects? Is it for the tax write-offs? Is it for the ability to work in your pyjamas at any hour of the day? Is it simply to be your own boss? Whatever your reasons, make sure they are good ones before you make the leap and start your design business. Here are five things to consider before deciding to become a freelance designer. 1) How will you deal with the isolation of working from home? Working from home can get lonely. In fact, it’s one of the main reasons designers give up the freelance life and go back to a 9-5 job. It’s a big enough issue that there's an entire episode of Resourceful Designer where I talk about coping with isolation when working from home. Ask any home-based designer, and they will tell you that isolation is a real issue. If you are someone who enjoys talking face to face with colleagues throughout the day, it's something to keep in mind. Before you decide to become a freelance designer make sure you can handle the loneliness that comes with being by yourself most of the time. 2) How good are you at time management? When you are an employee, chances are someone is telling you, or at least directing you in what you need to do on a daily basis. Once you become a freelance designer, you won’t have someone telling you what to do anymore. Some people see this as a benefit, but you need to make sure you are disciplined enough to not only create a work schedule for yourself but to stick to it. It’s not as easy as it sounds. Not having a boss looking over your shoulder and keeping you in check can lead you astray. Without someone making sure you’re working on what you are supposed to be working on when you're supposed to be working on it makes it very easy to get caught up on tangents. Before you know it, you’re spending way too much time on YouTube or Facebook, or succumbing to the temptation of that brand new season of your favourite show that just dropped on Netflix. Make sure you know how to manage your time and make sure you know how to stick to a schedule, even one you made for yourself. 3) Can you plan for the future? Running your own design business is not about the here and now. It’s about the future. When you are an employee, chances are there’s someone else worrying about the future of the business where you work. But when that business is your own, it’s your responsibility to ensure for your future. No matter how good your clients are, or how big the projects your working on become, there is no guarantee they will still be around in a few months. You need to be able to look ahead and prepare for slow times by continuingly looking for new projects and new clients to sustain your business. A home-based designer’s life is full of ups and downs when it comes to projects. The trick is to minimize those downward curves by preparing ahead for them. 4) Can you be your own boss? When you become a freelance designer, you don’t give up a boss. You become the boss. But are you boss material? Are you able to keep yourself accountable to not only get the design work done but to handle the other day to day activities that running a business requires? Designers thinking about freelancing don't often think about everything involved. Running your own design business is much more than just designing. If you want to know what else is involved in running a home-based design business, listen to episode 38 of Resourceful Designer: The Many Hats Of A Home Based Graphic Designer. 5) How good are you at finances? One of the many hats you will need to wear after you become a freelance designer is that of an accountant. Freelancing is not a financially stable profession. You don’t get a steady paycheck every week. Some months lots of money may come in and other months barely a cent. Especially when you first start off. You need to be able to handle your income in a way that is sustainable for you. That means making sure that not only are you covering your bills but that you have enough saved up for those times when work is slow. Is the freelance life for you? Many designers think that life would be so much easier if they started their own design business. The truth of the matter is that freelancing is very difficult and requires a particular type of person to succeed at it. You might be that type of person. But ask yourself these five questions before you quit your job to become a freelance designer. Do you have what it takes to become a freelance designer? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Shenai I know some universities have classes that cover some of the legal issues with designing but mine did not offer this. If you have advise on when you should trademark designs, or other ideas of design protection - I would love to hear that episode! In a time where everyone is marketing themselves on social media, I have a huge fear of being ripped off and really don't know at what lengths to go to cover my bases. To find out what I told Shenai you’ll have to listen to the podcast. Resource of the week Coolors.co This week's resource is the website Coolors.co. Coolors.co is a super fast and super easy way to create, save and share colour pallets for all your projects. Choose from a gallery of readily made pallets or create your own from scratch or based on some pre-selected colours. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected].

If you want more design clients you need to follow-up. It requires many hats to run a successful home-based design business. Beyond being a designer, you need to wear the hat of a bookkeeper, a receptionist, a marketer, a salesperson and many more. Often it's the salesperson hat that scares people away, but it's one of the most important ones you will have to wear. To have a successful design business, you need to be a competent salesperson. You don’t have to be great. You don't even have to be that good at it. Just being competent is all you need to succeed. I know that being a salesperson has a certain stigma to it. Salespeople are often depicted on TV and the big screen as annoying, slimy people. But the fact of the matter is, everyone is a salesperson in one way or another. If you've ever convinced your spouse to go out for Italian food when they were in the mood for Mexican, you're a salesperson. If you've ever told your kids they can get a dessert if they eat all their vegetables, you're a salesperson. If you've ever sold your design services to a client, you're a salesperson. Being a salesperson One thing all good salespeople have in common is persistence. Without persistence, they would never make a sale. As the salesperson for your design business, you have to be persistent when searching for new clients. That persistence requires you to follow-up with someone after your first contact with them. All salespeople know that the majority of successful sales happen during the follow-up. The same applies when you are pitching new clients. Rarely will a potential client hire you the first time you meet them. But if you are persistent and follow-up with them, you drastically improve your chances of winning them over. When to follow-up You need to follow up any time you meet a potential client for the first time. Some of these situations may include; Cold calling (email, phone or in person) Client presentations (When a client ask you to meet them for the first time) Pitches (When you are one of many designers pitching a proposal to a client) Request For Proposals (Either RFPs you've been asked to submit or those you've discovered yourself) If you don’t follow up, you are leaving things open for someone else to sweep in and use your initial effort as traction to win over your potential client. Your follow-ups should continue until you establish a conversation with the client or they decline your requests for further communication. More on that last part later. How to follow-up There are many ways to follow-up with someone, and there are different stages to the follow-up to which you should adhere. Work your way through the follow-up stages until you establish a communication with the client. Here are a few things you can try. After your first in-person meeting or phone conversation. Within two days of the meeting, you should thank them for taking the time to talk to you. Nothing more. One to two weeks after the meeting, Send them a message asking if they have had a chance to think about what you had discussed. If you do not get a response after your second follow-up, you could send them a message saying you understand they may not be ready to proceed with anything now, but you can follow up again with you in a few months. Mark your calendar and follow-up again after the time you specified in step 3. After sending a first contact email or voicemail. Usually, this falls under the scope of cold calling. You send a potential client an email or leave them a voicemail message introducing yourself. Don't worry if you don't immediately hear back from them. Follow these steps for more engagement. After a few days, call or email them again and ask if they received your first message. After one or two weeks contact them again and politely tell them you have not heard back from them and you were just wondering if your messages were getting to them. If they still don’t respond, you can follow-up by saying you understand they are busy so you will reach out to them again in a few months. Mark your calendar and follow-up again after the time you specified in step 3. Keep following up until you hear "no." Remember that the trick to being a good salesperson is to remain persistent until you either get the sale, or you're offer is rejected. Most people, even if they are interested in your services, won't respond to the first contact. It takes several tries before they are ready to commit. If you are not following up you are missing out on a lot of opportunities in gaining new clients. That’s why following up is essential. You will get a higher number of people responding to your second and third contact request. By showing them your persistence, you are proving your value and dedication, both useful traits in someone worth hiring. Keep trying until they tell you they are not interested or have no need for your services. Until they decline, you should continue to treat them as potential clients. Pick another fish If you are trying to land a large corporation as a client and you don't hear back from the person you are trying to reach. Try reaching out to somebody else in the company. Sometimes someone won't respond to you because what you are offering isn't part of their job description. After several failed attempts try moving on to someone else in the company. It's a waiting game To many people, this tactic feels intrusive and bothersome but’s it’s all part of the selling game. Since the dawn of time salespeople have been earning a living through persistence and following up. The tactics are no different for your design business. Keep at it, and you will land those clients you thought were out of reach. You can be the best designer in the world, but if you don’t practice your skills as a salesperson, you’re going to have a tough time growing your design business. How often do you follow-up with potential clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. I don't have a question this week, but I look forward to answering yours in the future. Clarification of the week. This week instead of a resource or tip I want to clarify something I've been noticing lately. Many people have been messaging me about episode 11 of the podcast about pricing strategies. These people are confused between Project-Based Pricing and Fixed/Flat Rate Pricing. Project Based Pricing is when you look at the scope of a project and give the client a quote based on the work involved to complete that project. With Project-Based Pricing, every job is priced according to its scope. For example; You might quote $150 for a logo for a local charity run and $800 for a logo for a new law firm. Both are logos, but one will probably require more work. Fixed/Flat Rate Pricing is when you advertise a certain price to do a specific task regardless of the scope of the job. For example; you promote that you design logos for $250. It doesn't matter if it's for a charity run or a law firm. All logos are $250. I did not talk about Fixed/Flat Rate Pricing in episode 11 because I don't feel it's a viable method of pricing. Unless your fixed prices are very high, there's a good chance you will lose money on the majority projectsn. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Make a little progress every day to reach the next level. Building a successful design business isn’t easy. It takes skill, it takes time, and it takes effort, a lot of effort. Think of your design business’s success as a journey. One where you strive every day to make progress towards that next level of success. Every business starts off new, with all the potential in the world. To grow your business, you need to have a destination in mind of what next level you want to reach. Then you get to work and make progress towards that goal. Maybe that destination is to land that first paying design client. Maybe it’s to see something you designed in print. Maybe it’s hearing from your client that they’ve made their first sale on a website you built for them. Whatever your destination is, you need to work hard until you reach it. Of course, reaching that destination is not the end. It's a new beginning. Once you've reached that destination and achieved that goal, the next step is to progress to the next level. You do that by setting a new destination for yourself and setting off on that path. Maybe your new destination is to get your second client. Maybe it's to design something portfolio worthy. Maybe it's to see your design on store shelves. Whatever your goals are, or whatever path you take, you get there by putting one foot in front of the other until your next destination is reached. Overcoming doubt. Like any journey, there will be bumps along the way that may cause you to doubt yourself. Am I a good enough a designer to be doing this? Why would someone hire me instead of one of the other talented and more experienced designers offering similar work? Can I create a design that truly reflects who the client is? Am I charging too much or too little for my work? These are all normal questions to be thinking. Some designers don’t even realize they doubt themselves by asking them. But it's ok; all designers do it. And you know what? Doubting yourself is healthy. If you didn't doubt yourself, there would be nothing to keep you in check. Nothing to cause you to stop and think is this the best idea or direction. Nothing stopping you from taking a wrong path that leads you away from the destination you set for yourself. The trick is to use that doubt to help you navigate to that next level. This goes for whether you’re just starting out in your design business or you’ve been doing this for many years. The next level is still the next level. It’s the place you haven’t been before with your business. Another step on the road to success. One of the big challenges of reaching those next levels is self-doubt, the uncertainty and the lack of clarity about how to get there. We all experience it. There have been several times over the years when I wasn’t sure about what I should do next, or how I should proceed with my business either. I doubted myself. When I switched from hourly billing to fixed and value-based billing, I wondered if it was the right move. When I went from charging hundreds of dollars for a website to charging thousands of dollars I was worried that nobody would hire me anymore. When I decided to give up hand coding websites and focus solely on building Wordpress websites I was worried that I wasn't being true to my design roots. Heck, when I was thinking of starting the Resourceful Designer podcast I had doubts. I didn’t know how the show would be received. Would people like you enjoy it? Would you find the topics I talk about interesting and informative? Would you even bother listening to someone like me who isn't a big name in the design world? All of these were next levels in my design career that I chose as destinations to reach. And I reached them by getting over my self-doubt. Maybe you don’t have your own design business yet. Maybe you’ve recently started one and are in the process of growing it. Maybe you are running a part-time freelance business while working a full-time job. Or Maybe you’ve been at this a long time and already feel successful. Regardless of where you are in your career, there will always be a next level to reach. Reaching the next level. If you want your design business to progress towards a next level, you have to be clear on what that next level is. Then do whatever you can to avoid distractions as you work towards it. Remember, How you get to the next level isn’t as important as what that next level is. If your goal is to build $20k websites, maybe you decide to give up everything besides designing websites. You give up designing logos, posters, brochures, trade show booths, mobile apps, etc. and focus just on websites. You spend all your time working on one website after another, going from one client to another building up your skill and reputation until you land that big fish, the $20k website. Or, maybe you decide to take it in smaller steps by building long-term relationships with your clients. You spend time helping them develop their brand and grow their business over months and years until they are big enough to pay you $20k for their next website. There’s no right or wrong way to do it because how you get there isn’t as important as what your next level is. Making progress Once you know your destination, that next level, the trick is to make consistent incremental progress towards reaching it and being completely dissatisfied when you’re not making progress. In other words, make progress every day. It should be your standard method of operation. It doesn’t matter if it’s just a little progress, like learning a new trick or shortcut to make something easier for you. As long as you make progress every day. Can a brand new unproven web design business charge $20k for a website? There's nothing stopping them. However, they may find it difficult without any experience to show potential clients. Especially clients with deep pockets. But a new unproven web design business with a focused goal in mind of one day designing $20k website, which spends its time working towards that goal every day. Month after month, year after year. There's nothing stopping them from eventually reaching that goal. Remember that progress builds up over time. If you make a little progress every day, with a clear idea of where you’re going, you’ll be amazed at how easy it is to stay focused and reach your goal. Don't quit. The final thing I want to say is, never quit. Most designers, whether they are running their business as a side gig or as a full-time business, most of the ones that end up failing, they do so because they quit too soon. They set up their business thinking they would simply run it one day at a time and see what happens. Those designers didn’t have a clear vision of what they wanted to achieve, and they didn’t know how to progress towards those next levels to reach their goals. Yes, times may get tough. You may decide that putting food on the table is more important than trying to land that big fish client. Sometimes life’s situations may force you to seek other forms of income. And that’s OK. But that’s not a reason to give up on your goals. Remember, a successful design business is a journey. And journeys take time and patience. I know it’s easy to become discouraged when things are not working out. But you need to look beyond that. Maybe that discouragement you may be feeling can be overcome with some good advice about how to tweak what you’re doing and get back on track. Maybe that discouragement is coming from your self-doubt of what you are capable of doing. Find a business coach or mentor program to help guide you. Find places like the Facebook groups with people willing to listen and help. The answers are out there if you take the time to look for them. We all have these doubts from time to time that we need to overcome before progressing along our journey. If you’re feeling discouraged or you doubt yourself, you need to figure out why that is and address it. There are limitless opportunities out there for you to grow a successful design business. Don't let anything stop you. What are your thoughts on this topic? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Anees Hi Mark! I hope you are doing well preparing more content for us :). Well my question may be not new but I want to hear from you. What's the difference between good and great design. To find out what I told Anees you’ll have to listen to the podcast. Resource of the week Front-End Checklist This week's resource is a website called frontendchecklist.io. Front-End Checklist is perfect for modern websites and meticulous developers! This site shows you all the different aspects of a website build with items divided into low, medium and high priority and allows you to check them off as you complete them. Filter the checklist into sections such as SEO, security, accessibility, performance, CSS, Javascript and more. If you develop websites, I think you will like this resource. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you worry about isolation while working from home? Isolation is one of the major concerns when running a home-based design business. Spending day after day, week after week having minimal contact with other people can take its toll on some people. That's why working from home is not for everyone. When asked about working from home most people will give one of two responses. I wish I could do that. Be my own boss, work my own hours with nobody looking over your shoulder. I don't think I could do that. It would drive me crazy being by myself all the time. The type of person you are will determine if isolating yourself to run a home-based design business is right for you. After all, to live a healthy and fulfilling life you need to have close, interpersonal relationships. Which isn't always easy for home-based designers. Before I go any further, let me just state that I am not a qualified therapist or health professional. If you are feeling the effects of isolation to the point where you are feeling lonely or depressed, please seek professional help. Ways to cope with isolation when working from home. Create a happy work environment A key factor to a pleasant work at home experience is working in a space you enjoy. If at all possible, have a dedicated room in your home for your workspace. If your living arrangements don't allow for this try dedicating a corner of a room with a desk and other things you need to run your business. Liven up your workspace with artwork and mementoes that make you feel good. Work with music if that's something you like, or if you find music too distracting you can try soothing sounds of nature. And make sure you have good lighting. Natural light from a window is best, but a good daylight lamp will suffice if need be. If you like your working environment, chances are you will feel less isolated when you spend time in it. Get out for a bit Whenever you start to feel isolated, it may be a good time to take a break and get out. Go for a walk in a park or spend some time at a mall. Just being around other people, even if you don't interact with them will help alleviate some of your feelings of isolation. Move your workspace If you work on a laptop or tablet why not take it to a coffee shop or some other place with wifi. You could also try a shared workspace. Many cities now offer short-term office space rentals. Think about renting a space for a couple of hours once per week. Shared office paces give you the opportunity to work on your business while still being around others. Simply being around other people can have a therapeutic effect when you're struggling with isolation. Become part of a community Try joining groups or clubs in your area. Joining a group or club is a great way to meet new people and give you a chance to interact outside of a work environment. Check your local community centre for recreational sports leagues or other social gatherings. For a quick fix from feeling isolated don't discount the power of social media. Being part of an online community can help take the stress out of your busy work life. Mastermind and networking groups are another great way to interact with like-minded people. See if there are any in your area you could join. Sometimes, all it takes to get over that feeling of isolation is to share your thoughts and experiences with other people. Get a pet This might not be for everyone, but having a pet in your house can help you feel less alone. Pets are very therapeutic and have been proven to reduce stress and anxiety. Dogs are great listeners and give you their undivided attention when you need it, and cats have a way of knowing when you need a little affection. If cats or dogs are not an option, perhaps you may want to try a fish or some other less demanding animal. Simply having another living being in your house can help curb that feeling of isolation. Talk to yourself I know, it sounds crazy. But when you're in a pinch talking to yourself can be a way of feeling less alone. Simply hearing a voice, even if it's your own can relieve stress and soothe you. After all, who better to discuss your design and business issues with than the person who knows you best, you. There are far worse things you can do than have a conversation with yourself when you are feeling isolated. Working from home can be a wonderful experience. It does take discipline and willpower, but if you can get over the isolation, you shouldn't have any problems. How do you cope with isolation? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Shenai I'm listening to episode 93 and you just hit on a problem that I've been struggling with. Having a main business and then a separate brand for a niche. I have been struggling back and forth with the idea of using my own name or a business name that I already have picked out. I would like to keep it personal with my local clients but also have my own designs and plans of printed materials that I would rather have a business name attached to. (for marketing and also privacy) Should I do both? Or just pick a route and stick to it? How would you recommend setting up banking and such for these different brands to keep it less confusing? To find out what I told Shenai you’ll have to listen to the podcast. Resource of the week Fontreach.com This week's resource is fontreach.com. A fun site that shows the popularity of various fonts being used by the top one million websites. Want to know how many of them use Arial, or Helvetica Neue? Simply type in a font, and the site will tell you. Or you can view a list of the top fonts being used. As I said, this is a fun site that you may want to check out the next time you're deciding on fonts for a web project. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you failing on your To-Do list? One of the biggest mistakes people make on To-Do lists is mixing projects with tasks. A To-Do list should only contain tasks, items that require you to do only one thing to complete them. Projects, on the other hand, should be on a completely separate list. By separating the tasks from the projects, you make it much easier to organize, and your To-Do list will seem much less daunting. I talked about To-Do Lists, Tasks and Projects in episode 66 of the podcast titled "Tackle Your To-Do List With Tasks and Projects". If you haven't listened to that episode yet, I suggest you do before continuing with this one. The Project List Your project list is where you keep track of the various routines, responsibilities and of course, projects on your schedule. These items may be one time projects or recurring routines and responsibilities you don't want to forget about. Example of Projects Design new website for Good Sole Shoe Company Create a Facebook Ad campaign for Pump-R-Up Fitness and Spa. Update brochure for Sullivan and Sullivan Law Office with the new location and new partner bios. Design T-Shirt for the Heart & Stroke Foundation charity marathon. Examples of Routines and Responsibilities Send out weekly invoices and statements Check client websites and update themes and plugins Write weekly blog post for website Attend bi-weekly networking meeting The purpose of a Project List is to have one place that lists everything you need to do or work on. As new projects, routines and responsibilities arrive you add them to the list. The Project list should be checked at least once per day if only so you can decide what tasks to add from it to your To-Do list. The To-Do List Your to-do list is where you keep track of the individual tasks that need to be done to wrap up the items on your Project List. You should be referring to this list every time you complete a task to know what needs to be done next. Each task on the list should require only one action to complete. That action may take only a couple of minutes or it could take several hours to complete but it is still only one action. Examples of a Task on a To-Do list. Chose possible fonts for Heart & Stroke Foundation T-Shirt Choose number of colours for the T-Shirt design Decide what type of image to use in the T-Shirt design Decide size of design to go on T-Shirt Iron clothes for networking meeting Choose topic for blog post Touch up and crop photos of Sullivan and Sullivan Law Office new partners. Each one of these items requires only one thing to do on your part before you can check them off the list. To help prioritize, you can divide your To-Do list into things that need to be done today, tomorrow, this week, or whenever. Having a well-organized system composed of a Project List and a To-Do list will make you a more productive designer as well as a more productive business person. As a more productive person, you will find that you waste less time trying to figure out what needs to be done next. Which translates into more tasks being completed, which means more projects finished, which means more money coming in for you. So take control of your Project list and To-Do list and get back to work. How do you organize and keep track of your workload? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jax I’m considering an occupation change to graphic design. But I’m a beginner. Like just leaning the basics on Adobe Illustarator beginner. I’ve always been very artistic and I love creating so I think over time I’ll be able to make the occupational transition. My question is, what steps should I take and what suggestions do you have for a newbie? What are things I should be working on and how to I start building a portfolio? To find out what I told Jax you’ll have to listen to the podcast. Tip of the week Highlight sections that need editing? This week I want to share a tip. This is something I've been doing for years that has helped me get jobs done more quickly and make sure I don't miss anything. Whenever I create a template for a job, or I use a previous version of a project for a job, the first thing I do is change the colour of the text in all the sections that will need editing. In my case, I usually change the colour to magenta. This way, whenever I open the document, I can immediately see what parts of it require new information and what parts I don't have to bother with. This method works great with my design contact. There are parts of the contract that remain the same regardless of who the client is or what the project is. Not having to read or verify those sections is a time saver when writing a contract for a new project. All I have to do is make changes to the sections where the font is magenta, and I know it's done. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you looking for opportunities to grow your business? [sc name="pod_ad"]It's a given, you want your design business to succeed. To accomplish that, you need to find opportunities to grow. Some of those opportunities take time and money and are well worth the effort. But some opportunities to grow are so small and simple that they are often overlooked. On this episode of the podcast, I share five such opportunities you can implement today to help grow your design business. Be sure to listen to the podcast for the full story, but here's a sample of what I discussed. 5 Overlooked Opportunities To Grow Your Design Business 1) Your Email Signature Most people's email signature consists of their name, title, perhaps their business name and contact information. If this sounds like your email signature, you are missing out on an opportunity to grow your design business. Include a short sentence or a bullet list mentioning the services you offer. Be specific. Go beyond simple print and web design and mentions things like trade show displays, T-shirt designs, Facebook and Google Ads, vehicle wraps, signage and anything else you may offer. You never know when someone might see it and think "I didn't know they did that. I should contact them about it". 2) Your About Page The About Page on a website is something many people get wrong. Don't be one of them. An About Page is not there for people to learn about you, it's there to help people decide if you are someone they want to work with on their next project. If your about page isn't formatted correctly, you are missing out on a HUGE opportunity to grow your business. To learn more about the proper way to construct an about page listen to episode 52 of the podcast titled How A Great About Page Can Attract Design Clients. 3) The Back Of Your Business Cards Why do people leave the back of their business cards blank? It's such a waste of valuable real estate and a lost opportunity to help grow their business. Face it, most of your clients don't know what you do for a living. They hired you for one thing, and as far as they know, that's the only thing you do. The back of your business card should be used to list your services so naive clients can see everything you offer and perhaps give you more work. Whenever you hand out a business card, make sure you mention your list of services on the back. You never know who will end up with one of your cards and contact you because of a service you list on your card. Don't miss out on this opportunity to grow your business.  4) Your Social Media Profiles Just like your email signature and the back of your business cards, you are missing a huge opportunity if you don't list your services on your social media profiles. Every social media platform allows you to write a description of yourself. Simply saying you are a graphic and/or web designer isn't good enough because it doesn't mean anything to a lot of people. Use this space to list your services. Your social media posts should speak for themselves. But if the person viewing them wants to know more about you, don't make them jump through hoops. A link to your website or portfolio is a must in your profile but listing your services is an even better way to attract people's attention. Many designers find new clients via social media so don't neglect this opportunity to grow your business. 5) Your Out Of Office Reply A typical out of office reply looks something like this; Hi, thank you for your message. I’m out of the office and will not be replying to emails until my return. If a reply is required I will get back to you the week of [week of return] Thanks, If this is the type of out of office reply you are using you are missing out on a huge opportunity to grow your business. Use this space to interact with the person emailing you and start a conversation you can continue upon your return. Something like this; Hi, thank you for your message. I can’t wait to talk to you about ways to improve your website’s search engine rankings. Unfortunately I’m out of the office right now and won’t be replying to emails until my return. I’m back the week of [week of return] and I’ll get back to you then and we can discuss your website or anything else you want to talk about. Thanks, I recently used this as my out of office reply with amazing results. 75% of the people who received this message asked me about search engine rankings upon my return. 25% of them converted into new website projects. Best of all, none of the people who received my out of office reply was contacting me about their websites. It just goes to show you that there are opportunities to grow your design business where you least expect them. What overlooked opportunities to grow are you using? Let us know what small and simple things are growing your business by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Ismael I am a full-time Government employee in the U.S and currently attending Full Sail University pursuing my Graphic Design degree. I am only 5 months in. The reason I am reaching out is because I am a bit nervous. I have never been very good at drawing and being creative. As you progressed through your education how did you feel? I am 35 years old, not very young. I plan to eventually start my design business on the side while I continue to work in my current profession until hopefully I just have to dedicate more time to it. Some general life advice as to how you became self employed with a family may be useful. Thanks again. You are doing us all a great service by providing this content. To find out what I told Ismael you’ll have to listen to the podcast. Resource of the week Battery Life App This week's resource is a smartphone app that helps you monitor the condition of your phone's battery. Smartphone batteries deteriorate over time and with each charge. The longer you own your phone, the faster you'll see your battery charge deplete. That's because your battery doesn’t hold as much of a charge as it used to. Using a Battery Life App allows you to keep track of the life expectancy of your battery, so you know if it's worth replacing or not. Some of these apps also give you insight into what installed Apps and Services use the most energy on your phone causing your battery to discharge faster. There are many such apps to be found in the Apple, Google and Windows App stores. Simply search for Battery Life and download the one you like the best. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How do you retain your design clients? As a designer, you know how much work goes into acquiring new design clients. However, you also need to put some effort into retaining your existing design clients, or they may be taken away from you. The design industry is not like the retail market where people walk into a store, browse around and then decide if they want to make a purchase. Nor are we like other service businesses such as plumbers or auto mechanics. In those businesses, their clients call upon them whenever they have a problem that needs fixing like a leaky toilet or a car that won't start. Unfortunately, when it comes to the design industry, things are not so cut and dry. There are many businesses that would benefit from working with a designer, but they don’t because they don’t see the value in hiring a professional like you. They don't understand how a professional designer can help boost their business. Even worse, they do know the value of good design, but they are either misled to believe that cheep crowd designed alternatives are just as good as working one on one with a professional designer. Or they think their branding and marketing material is something they can handle themselves. I wish there was an easy way to show these businesses the benefits professional designers bring to the table and how hiring you could help their bottom line. But, there isn’t. That’s why it’s so important that when you start working with a new client, you do everything you can to retain that client once the project is over. In this episode of the Resourceful Designer podcast, I share tips and tricks to increase your chances of retaining those design clients. Here's an overview of what I talk about but for the full story be sure to listen to the episode. Better yet, subscribe to the podcast and never miss a single episode. Retaining your design clients requires effort. Just like any business It takes a bit of marketing to ensure your existing clients remain your clients. In essence, you need to stay in contact with your clients even when you are not working on projects for them. Because if you are not staying in touch, you are opening the door for someone else to step in and sway those design clients away from you. Think of it this way… Do you always bring your car to the same place for service? Most people do. They find a service shop they like, and they stick with it. They go there for minor things like oil changes and tire rotations as well as bigger things like transmission problems and engine issues. But what if another shop offers you a more convenient option for oil changes? Maybe they are less expensive. Maybe they offer a faster turnaround; Maybe they don't require an appointment so you can go whenever you have 30 minutes to spare as opposed to your current garage that tells you when it's convenient for them to take you. Would any of these options entice you to go to this new place? It's only an oil change after all. You can still get your other services done at your normal garage. What has your garage done AFTER you've left their establishment to maintain your loyalty? Chances are they haven't done anything. They just expect you to keep coming back time after time because you always have. But without their even realizing it, you've found a new place to have your car's oil changed. And now that you've made that first step it will be much easier for you to go elsewhere when another shop offers you a convenient option for a different service. The same can happen with your design business. Just because you’ve done multiple jobs for a client doesn’t necessarily mean they will bring their next job to you. You have to stay in touch and keep working on retaining those clients if you want them to keep coming back to you. How to retain your existing design clients. Open communication Encourage open communication with your clients by requesting feedback and suggestions from them. Reach out to them after each project and ask them what they thought. Ask them if there were any steps in the process that could have been handled better? Establishing a communication like this will make the client feel closer to you and make it harder for them to leave you for someone new. Send follow-up notes Shortly after a project is finished you should reach out to your client with an email or better yet, a handwritten thank you note thanking them for allowing you to work on their job. Be sure to mention what you liked about working on that project and with them. If you learned a new skill along the way be sure to mention it. Clients love knowing how they helped contribute to you and your businesses growth. Don't forget to take this opportunity to offer related services you could do for them. Mention a few other things they could get from you or services you offer that they might not know about. Trust me; most clients don't know all the services you can offer them. Feature your clients Did you design something really good for a client? Make sure you share it on your social media and be sure to tag your client in the post. There's a really good chance the client will see it and either respond and/or repost it themselves. This creates great social proof of what you are capable of doing and could lead to even more clients in the future. You could also share any client testimonials you receive or any success stories your client has that comes from something you designed for them. Reach out on special occasions. If you know your clients birthday, their work anniversary or the month their business was established, send them a note or greeting card congratulating them. This is such a simple thing to do, but it is huge when it comes to building relationships with your clients. Add any special dates to your calendar and set reminders a few weeks ahead of time, so you know when to mail things out. Create a newsletter You're probably thinking "who has time to send out newsletters?". The real question is who can afford not to send out newsletters. You, that's who. A newsletter is a very simple way to stay in contact with your clients. Even if they don't take the time to read it, the fact that you are reaching out to them will keep you front of mind when they next need a designer. Newsletters don't have to be complicated. Yes, they are a great way to showcase your design skills, but even a plain and simple divided email will suffice. In your newsletter, you should include a "useful news you can use" section with tips and tricks to make your client's life easier. Perhaps advice on how to create better social media posts or a unique way to promote their website. You should also pick one or two recent projects to showcase. Talk about what you did for a client and the results. The client being showcased will appreciate the exposure and your other clients may get ideas from it and contact you with more work. Don't forget also to mention services you offer such as trade show banners or Facebook ads. Remember what I said earlier, there's a good chance your clients have no idea what you do other than what they hired you for. So mention unique things that may interest them. Start a retainer program Working with a business on retainer is almost a guaranteed way of retaining them as a client. Why would they shop around for design services if they are already paying you up front? A great way to get clients to sign up for a retainer is to offer them a discount on their first-time sign-up. You can then keep enticing them by offering a similar discount if they renew the agreement before the current one expires. I talk more about retainer agreements in episode 32 of the podcast. Socialize with your clients I'm not saying you should take your design clients out for drinks, although it wouldn't hurt. What I'm suggesting is for you to attend trade shows and events where your clients are, Just by being there you are showing your client that you care about them. Follow and interact with your client on social media Social media is a great way to build relationships with your clients. Commenting on and sharing their posts is sure to be noticed and appreciated by your client. They will be less likely to use someone else's design services if they see you interacting with them online. It's all about the relationship Retaining your design clients is all part of building relationships with them. The closer they feel to you, the less likely they are to wander off and find a new designer. In my example above, the auto repair shop could have retained their client if they had just put a bit of effort to make that client feel important to them. I want you to make an extra effort this year to keep in touch with your design clients and build relationships with them. They’ll thank you for it by remaining loyal to you. What do you do to retain your design clients? There are so many more ways to build client relationships and ensure client loyalty. What methods do you use? Let me know by leaving a comment for this episode. Questions of the Week I don't have a question this week, but I would love to answer one of yours in an upcoming episode of the podcast. You can submit one by visiting the feedback page and then keeping an ear out for my answer. Tip of the week Set a goal for your design business. It's January as I write this, so it's the perfect time of the year to set goals. I'm not talking about losing those extra pounds you need to get rid of, I'm talking about goals for your design business. Ways to help you grow and prosper. Without goals, there's no way to measure your achievements. In episode 55 of the podcast I talked about setting goals for your design business, you may want to go back and listen to that one. But the simple matter is if you want to succeed you should be setting goals. Are you in the "I'm thinking of it" stage of starting a design business? Set a goal to have something up and running by a certain date. Are you a new and growing design business? Set a goal to gain X number of clients by a certain date. Are you an established design business? Set a goal to expand into new markets and start working towards achieving it. Are you losing focus? Fine a niche you are passionate about and focus on it. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you have the 3Cs required to run a successful design business? There’s a lot more to running a successful design business than just being a good designer. In fact, being a good designer may be the least important thing for your design business. Don't get me wrong. If you're a bad designer chances are your business won't succeed. However, I know many great designers who don’t have what it takes to run a successful design business either. There’s nothing wrong with working for an employer throughout your design career. Just like are some chefs are destined to run their own restaurants while other chefs are content working in someone else's kitchen. But if you are a designer who wants to run your own design business, it will take skill, determination and perseverance. Plus a little thing I like to call the 3 Cs. Be sure to listen to the podcast where I go into more detail on each of the following. Curiosity. As a designer, you need to be curious. Curiosity is what will keep you growing as designers. Curiosity is what helps you to keep up with trends or learn from the past. Curiosity is what keeps you in the know on new software, apps and gadgets to help you in your work. It’s your curiosity that ensures you don’t get left behind. Competence. You have to have a level of competence if you want to succeed as a designer and as a business person. It's not necessary that you be a great designer to run a successful design business, but it sure helps. Competence is what helps you grow and master your craft. You may be good at what you do, but imagine how much better you can be if you continue to pursue it and get better at it. That takes competence. Confidence. If you have unwavering confidence in yourself, chances are you are going to succeed. Having confidence means that even when you fail you succeed because you have the confidence to learn from your failure and become better for it. Look at Thomas Edison, the man who said he failed himself to success. In his quest to invent the light bulb he had many failures before succeeding. In fact, there’s a famous quote by Edison that goes. “I have not failed. I’ve just found 10,000 ways that won’t work." Seeing failure as an opportunity to learn takes confidence. The same goes if you want to run a successful design business. When a client doesn’t like a design or a direction you are taking. Don’t see it as a failure. See it as a learning opportunity and grow from it. Even the greatest designers in the world get it wrong more often than they get it right. But when they do get it right, it’s great. It’s all part of the process. Having confidence in yourself and your abilities will go a long way in ensuring your business’s success. The 3Cs There you have it. The 3 Cs to a successful design business. Curiosity Competence Confidence When you have all three, your road to success will be almost guaranteed. How are you with the 3Cs? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Rich I am starting a website design and media company and I want to offer reseller hosting. It seems like I have heard you say that you offer hosting to your clients but I haven't heard any specifics. Do you have any specific/detailed advice for getting started with reseller hosting? To find out what I told Rich you’ll have to listen to the podcast. Resource of the week BackupBuddy I've shared BackupBuddy as a resource before. The reason I'm doing so again is that iThemes just released an update to this great WordPress plugin that makes it even easier for web designers to work between staging sites and live sites. The new and improved Push & Pull features means never having to make changes on a live site again, potentially breaking it. With BackupBuddy you simply pull the most recent live site to your testing server. Make and test the changes, and then push them out to the live site. It's that easy. Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Celebrating 100 episodes of Resourceful Designer. [sc name="pod_ad"]To celebrate this 100 episodes milestone, I want to do something a bit different and share with you what being a graphic designer means to me. Please listen to the episode to get the full story. But before I do that, I want to take a quick moment to thank everyone who has helped Resourceful Designer become what it is. Wayne Henderson for his great podcast intro clips. Justin for the amazing job he does editing my shows. And of course, you, for being a loyal listener. Without you, there would be no Resourceful Designer. In case you don't know my history you can read it here. But the short version is, I didn't always want to be a graphic designer. I fell into this profession by accident and never looked back. My life as a graphic designer Graphic designers look at the world differently than everyone else. Most people see a billboard on the side of the road and either acknowledge the message or don't. However, being a graphic designer allows me to look at the world differently. Whenever I see a billboard, I examine the font to see if it's easy to read. I do a word count to see if I can get the full message in the short time the billboard is visible to me. I look at the overall message being presented and try to determine if it's effective. And so much more. Who else but a graphic designer would look at a billboard that way? The same goes for junk mail. Most people simply throw it out. I do the same, but not before examining the layouts, colour usage, font choices, etc. It's still junk mail, but even junk mail has a design beauty worth admiring. Whenever I go to a restaurant, I can't help but examine the menu. Not just for the food choices, but for the design choices. A well-designed menu can tell you a lot about a restaurant. Chalk sidewalk signs are another thing. I don't have the skill to create those beautiful attractions myself, but as a designer, I can appreciate the craftsmanship that goes into each stroke of a letter, the precision layout to make everything fit on the board and the creativity involved. Everywhere I look my designer's eye sees things to admire, examine, break apart and learn from. So many opportunities to learn As a designer, there are so many opportunities to learn new skills, techniques and ideas all around me. From examining ads in old waiting room magazines to the window dressings in shopping malls. Everywhere I look there is something to admire and learn from. Things that non-designers don't appreciate. I look at these things with a distinctive designer's eye. I examine layouts and learn from them. I examine font usage and pick up tricks. I examine background imagery and wonder how the designer made it and try to figure out how I would go about recreating it. Walking through a bookstore opens up a cornucopia of designs for me to look at. I love browsing the aisles at a bookstore examining the different cover designs, title treatments, colour choices and type pairings. Almost everywhere I look there is something that was thought up by a designer. Magazines on the rack, graphic t-shirts on the people around me, greeting cards handed out on special occasions, the products on grocery store shelves. All of these can be admired and learned from. There are some drawbacks to being a designer Of course being a designer isn't all unicorns and rainbows. There's the frustration when a client doesn't see the vision in an amazing design I create for them. There's also the way seeing a bad design choice can affect me more than it does non-designers. Something like bad kerning will stand out like a sore thumb to me when others won't even notice it. There are the time losses I experience while emersed in a design project. Before I know it it's dinner time, and I realize that I never even had lunch. How many other professions experience any of these? There are other drawbacks, but never enough to unbalance my love of being a graphic designer. I share even more reason of why I love being a designer on the podcast so be sure to listen to this episode. We're lucky to be designers We’re lucky. There are not a lot of professions out there that allow someone to make a living from their creativity. Whether it’s designing for clients or doing something like designing and selling T-Shirts to make money on the side. We have options. And no matter how advanced technology becomes and how easy it is to push pixels across a screen. There will always be a need for designers to make things look good. It takes more than just talent to succeed in this business. It takes a passion for design which I know you have. Because you’re taking the time to read this, and hopefully to listen to the podcast as well. Why else would you be doing that unless you too are passionate about your career path? So once again thank you for being part of Resourceful Designer, Thank you for reaching out and sharing your journey with me. And thank you for giving me the motivation to continue with mine. Until next time, I’m Mark Des Cotes wishing you all the best with your design business. And as always, reminding you to Stay Creative. What does being a graphic designer mean to you? Let me know by leaving a comment for this episode. 100th episode contest. I shared a contest in episode 100 of the podcast. If you think you know the answer please leave a comment for this episode with your guess. I will announce it here as soon as a winner is determined. Good luck. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Does your community promote "Shop Local"? A "Shop Local" campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. The city of Cornwall Ontario where I’m from is 1 hour from Ottawa Ontario, Canada’s capital, and 1 hour from Montreal Quebec, one of the largest cities in North America. With both of these metropolises so close, Cornwall is constantly encouraging its citizens to "Shop Local". Their marketing campaigns explain things like: The convenience shopping locally offers. Getting to know the people you deal with on a first name basis. Developing a sense of pride in supporting your community. Sure, these "Shop Local" campaigns are more geared towards retail stores, encouraging people to buy their groceries, clothing, and household items nearby. But these same principles are also adopted by many local businesses. It’s inevitable that as a designer, whether you do print design, web design or any other type of design, you will be approached by local people wanting to hire you because they want to shop locally. This creates a great opportunity for you if you live in a small community where you don’t have a lot of competition. You can become the go-to person for anything design related. However, there is a problem when a client takes the whole shop local thing a bit too far. That's when they want you to deal locally as well. That’s what I really wanted to talk about today. When "Shop Local" tethers your ability to do your job. I’m talking about clients that insist any help you get or any products you source are acquired locally. Maybe you offer print brokering as part of your business. In my business, I have a few local printers available to me. However, I get much better prices from printers that are not in my local area. The same goes for things like T-Shirts. Sure I can get them printed locally but at almost double the cost of my non-local supplier. So what can you do when your client insists you shop locally? You have two options. Use the local talent and charge your clients accordingly. Or, you can explain to your clients that they have nothing to worry about because by dealing with you, they are shopping locally. Just like a local caterer is not required to source their food locally, you shouldn't be required to source your products locally either. Where the people on your team are located or where you get your supplies from shouldn’t matter to your client. Simply by dealing with you, they are shopping locally and reinvesting in their community. After all, your business is part of their community. If you explain it to your clients this way and show them how you can possibly save them money along the way, you should be able to convince them that hiring your local business is in their best interest. Have you ever had issues with clients wanting you to shop locally? Let me know how it worked out for you by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Elly I've been having some problems with meeting new design clients in a neutral location. If we've only spoken on the phone or by email, they don't recognise me and walk right past! I often intercept clients speaking to other people in a café asking if they're me, and it's embarassing, let alone not creating a proffessional first impression to the client. I'm young and prehaps I don't look like the clients' idea of a graphic designer. How can I get clients to recognise me when I'm meeting them? To find out what I told Elly you’ll have to listen to the podcast. Resource of the week WhatTheFont Mobile App The new WhatTheFont Mobile App version 2.0 is a game changer in font identification. Made by myfonts.com and available on both IOS and Android, this new version of the app makes identifying fonts as easy as point and click. To know more about this new App you can read the article I wrote about it. Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

How good are your Touchpoints? You know the saying you’re only as strong as your weakest link? When it comes to the success of your design business, you’re only As Strong As Your Weakest Touchpoint. What is a touchpoint? Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere. It doesn't matter how good a designer you are, if you have touchpoints that fail, you may be losing potential clients before they even get a chance to discover how great you are. Take inventory of your touchpoints. There are many touchpoints to ever business. They include everything from your website to business cards, flyers, any blog posts you write, and any advertising you do. They also include your voicemail message, your tradeshow presence, and the clothing you wear. Touchpoints include anything a potential client comes in “touch” with before, during and after they meet you. Simply having touchpoints is not good enough. Each one of them must properly represent your brand because they are where potential clients will form opinions of you and your business. In order to evaluate your touchpoints, it may help if you take a step back and look at your brand from an unbiased perspective. You are used to seeing your business from your side. But how does the world see you and your business? All touchpoints matter. When it comes to your business, every touchpoint matters. But if every touchpoint matters, then how do you manage each touchpoint so that it properly reflects your brand? The answer can be found in a three-step process. List Evaluate Take Action Managing your touchpoints through this formula will make sure each touchpoint is optimized, satisfies its need, and is inviting to clients. Step 1) List your touchpoints Start off by listing all of the current touchpoints you can think of. The key word here is "all." Include things like; your website your emails address and email signatures your marketing material including business cards and stationery Any advertising you do your voicemail and phone greeting your vehicle your office space your personal appearance any others you can think of Once you’ve listed all your touchpoints, you then need to evaluate each one based on your brand. Step 2) Evaluate your touchpoints Once you have your list, you need to evaluate each touchpoint individually. It might be easier if you have someone else do this for you because the goal is to find the weaknesses in your touchpoints. If you do it yourself you may tend to overlook any failures. The purpose of this discovery phase is to help you to find the opportunities so you can make improvements. Remember, a touchpoint may not be bad, but it may have room to improve. Step 3) Take Action Once you've discovered which touchpoints are your weakest links, you can now take the necessary steps to improve them. Keep in mind that any deficits you found are actually opportunities to better your brand image. The smallest details can influence someone’s decision on whether or not they want to work with you. Evaluating touchpoints is an ongoing task Now that you have your list of touchpoints, set yourself reminders to revisit them on a regular basis to see if there are new ways to improve them. As technology changes, so will the effectiveness of each touchpoint. Some helpful, powerful tools you can use are customer evaluations and site surveys. Ask your current clients for help evaluating your touchpoints. Remember that this is not about a single touchpoint, but about all of them. Take the time to evaluate them individually and as a group. When it comes to marketing yourself and your design business, every touchpoint is an opportunity to attract new clients and grow your business. When was the last time you evaluated your touchpoints? Let me know your thoughts on this subject by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Summer When I am designing logos and need to purchase a font for it, do I buy the license for myself or do I buy it for the client the logo is for? I would not be giving the font to the client, only an outlined vector file of the final logo (plus jpeg, png and so forth). In these situations, who should own the license? To find out what I told Summer you’ll have to listen to the podcast. Resource of the week Peek by UserTesting UserTesting.com provides qualitative research by real people when testing your website, app, prototypes, wireframes, email campaigns and more. You can even test your competitors’ sites. Tests are performed by real people in the right target market and provide valuable insights on how people interact with your products. After the test, you get video, audio and written feedback that can help you spot inadequacies you wouldn't otherwise know about. UserTesting has a free service called Peek that gives you a short 5 minutes sample of the power of UserTesting. Get your free 5-minute evaluation at peek.usertesting.com Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Do your clients understand who their target markets are? As a designer, you need to know what target markets you are going after if you want your design campaigns to succeed. Every design campaign should have a type or group of people to target. Maybe you're designing for women between the ages of 25-35 with a toddler at home. Maybe it's balding men over the age of 50. It could be weekend warriors who like to surf. How about black businessmen between the ages of 22-35 who like driving fancy sports cars and jetting off for weekend parties in Las Vegas? All of these are target markets. Whatever target markets you are designing for, it's your job to get into the heads of those people and design something that appeals to them. But what happens when the marketing message your client wants you to create is more geared towards them than their target market? In this episode of the Resourceful Designer podcast, I discuss your position as the designer and how it's your job to educate your clients on what will and what won't work for their marketing campaign. Be sure to listen to the podcast for the expanded story. Some clients don't understand the difference. Some clients have a hard time distinguishing between what interests them and what interests their target market. A new restaurant owner is probably very interested in what brand of pots and pans they use in their kitchen, whether they have a gas or electric stove, where they get their meats, produce, spices. All of these things contribute to a successful business. Patrons of the restaurant, on the other hand, don't care about the pots and pans or where the spices came from. They're interested in a good tasting meal eaten in a good atmosphere. Both sides are interested in the restaurant, but they are interested in different things about the restaurant. It's your job as the designer to weed through the information provided to you by your clients and pick out those bits that are of interest to the target markets. Changing the message but keeping the meaning. Sometimes, the success of a marketing campaign all comes down to the wording used in the campaign. Hiring a copywriter or wordsmith can help focus the message, but budgets don't always allow for them. Look at the information provided by your client and try to determine the impact it will have on its target market. Adjust the information if needed to appeal to the target markets you are going after. A paint shop that advertises "We can match any colour with a 95% accuracy" isn't as appealing as a paint shop that advertises "Show us a colour and we can match it almost perfectly". Both messages mean the same thing, but to a customer wanting a special colour paint, the second one is more likely to get them to purchase their paint at that store. Explaining it to your clients. Some clients understand the concept of target markets naturally. But for those who don't, it may seem like a daunting task to explain it to them. You may be inclined to simply use the information they provide you and create their marketing campaign as is. If you do that, you will be doing your clients a disservice. Point out the differences between what they think is important in their business and what their target market thinks is important. Use the restaurant analogy from above if it helps. If you can get them to understand, it will make it much easier working with them going forward. If you point out the miscommunication between your client and their target markets you can improve the message they want to get out. Not only will you be creating better-focused marketing material, but you are also building a bond between you and your client that could last for many years. The next time that clients need something they will trust your judgement more. Have you dealt with clients who didn't understand target markets? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Elly My question for the podcast is about internships; would you take on an intern in your business as a home based designer? What would you look for in an intern? How importat do you think internships are in building a successful design career? I'd love your view on internsips both as a business owner and a former design student who has built a succeesful career. To find out what I told Jordan you’ll have to listen to the podcast. Tip of the week Sales Running a graphic design business can get expensive. Not only is the hardware required very pricey, but some software has recurring pricing which becomes a monthly or yearly expense. Taking advantage of special sales such as Black Friday, Cyber Monday and Boxing Day sales can save you a lot of money. Even if your subscriptions are not due at that time of year, you can probably extend them by purchasing or upgrading during a sale. Pay now to save later. After all, every cent you don't have to spend means more money in your pocket. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Are you leveraging trade shows to your advantage? One of the most asked questions I receive here at Resourceful Designer is "how do I find design clients?" I want to share one way with you today and that's trade shows. Below is the general outline of the episode but I go into greater details in the podcast so be sure to listen. For the purpose of this topic, I'm using "Trade Shows" as an all-encompassing term meaning any organized gathering where businesses get to showcase themselves to the masses, such as network events or convention. These gatherings may be niche specific or they may be more general, such as a spring or fall show. What they all have in common is a gathering of interested people looking for information. Trade shows happen just about everywhere, small cities have them and so do large metropolises. If you're lucky there may be a venue close to where you live that specializes in trade shows and offers them on a regular basis. Trade shows are a great place to drum up new clients. Those attending are there to either discover something new or to find ways to improve something to do with their current situation. That something could be you. Attending Trade Shows There are two ways you can leverage trade shows for your business. By attending as an exhibitor or by attending as a guest. Attending as an Exhibitor One of the bests things about exhibiting at a trade show is potential clients come to you. If someone is in need of your services they will stop by your booth and talk to you. Anyone who does is genuinely curious about your business and are good targets to become clients. When someone stops by your booth you only have a minute or two to explain your value and why they should work with you. To make the most of this sparse time, pay attention to what they say and compose your comments and question towards them. If you show them you have answers to their problems It will go a long way to winning them over. Drawbacks of being an exhibitor at trade shows Trade shows are a great place to meet new clients. Unfortunately, having a booth at a trade show costs money, sometimes a lot of money. You need to make sure the cost justifies the results and that you can attract enough new clients to cover that cost. One option is to share booth space with someone else to cut down costs. Reach out to peers in a related field and split the booth with them. Attending as a guest Attending trade shows as a guest gives you more freedom to come and go as you please and move around freely talking to whoever you want. Conversations can go longer since there are no pressures to move on to the next person in line. Find booths of companies you would like to work with and make your pitch to the owner or manager. If the owner or manager isn't there ask for their name and contact information and then take some time to learn a bit about the business. This knowledge will be valuable when you do talk to them. Be sure to leave your business card for them. Another option is to talk to fellow attendees. If you can, listen to the conversations they have with exhibitors to learn a bit about them and then approach them if you think they may be a good fit as a client. Drawbacks of being a guest at a trade show In order to pick up clients as a guest attendee, you have to be proactive. This may be difficult for introverted designers. As an exhibitor, you have the convenience of people coming to you asking about design. As a guest, you have to make the effort to put yourself out there to be noticed. Etiquette when attending trade shows Whether you are attending a trade show as an exhibitor or as a guest there are certain things to be aware of when presenting yourself to potential clients. Use approachable body language by standing at your booth, never sit. Make sure you smile, and keep your hands at your sides, not in your pockets or folded at your chest. Stay attentive. Don’t look at your phone or laptop. Don’t solicit guests in the aisles. Let them show interest by arriving at your booth. Be prepared to answer basic questions but make sure you listen and offer solutions to any problems you detect.  Don’t be afraid to say “I don’t know” and offer to get back to them. Don’t eat or drink at the booth. Hide food, trash, and supplies behind a backdrop or under a skirted table. Dress appropriately, and avoid wearing too much or too little. There is nothing worse than freezing or sweating at a trade show. Dress in comfortable layers that you can easily add or remove as needed. Be aware of your personal hygiene. Use mints or gum to keep your breath fresh and avoid overpowering fragrances. Avoid gaudy jewellery and flashy clothing. You want to be remembered for your personality and conversation, not what you're wearing. Trade shows are a great place to meet new clients. If you approach the day with these things in mind you may come out of it new and exciting design work. What's your experience with Trade Shows? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Andrea In an effort to get more local clients, how do you approach businesses with no prior relationship? how do you word your introduction/pitch?  Even with a strong elevator pitch, I always feel overly sales-y approaching businesses and asking if they need graphic design. To find out what I told Andrea you’ll have to listen to the podcast. Resource of the week Pretty Links Pro Pretty Links enables you to shorten links using your own domain name (as opposed to using tinyurl.com, bit.ly, or any other link shrinking service)! In addition to creating clean links, Pretty Link tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, os and host. Pretty Link is a killer plugin for people who want to clean up their affiliate links, track clicks from emails, their links on Twitter to come from their own domain, or generally increase the reach of their website by spreading these links on forums or comments on other blogs. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

NDA and how it affects your design business NDA stands for non-disclosure agreement, a legal contract between at least two parties outlining information that is shared between the parties that must remain confidential. A non-disclosure agreement (NDA) can also be called a confidentiality agreement (CA), confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement (SA), Regardless of the term used, it is a contract through which parties agree not to disclose information covered by the agreement. As a designer, you may be asked by your clients to sign an NDA before receiving information required to work on their design project. In this episode of the Resourceful Designer podcast, I discuss what goes into an NDA and how it affects your design business. I go into much more detail on the podcast so please listen to hear the full story. When should you agree to sign an NDA? There are many instances when you may be asked to sign an NDA, but the main one is when your client needs to share valuable information with you and wants to ensure you don't steal or use that information without their approval. Here are some examples of when you may be asked to sign an NDA. You are asked to design something that will be used to present to potential partners, investors or distributors. You will be designing something that includes financial, marketing and other sensitive information that could hurt your client if that information got out. You are asked to design something that is to be kept confidential until a certain date or a fixed amount of time passes. You are asked to design something that will give you access to sensitive, confidential or proprietary information. Mutual and Non-Mutual NDAs There are two kinds of NDAs, mutual and non-mutual. As a designer, you will most likely be dealing with the non-mutual version. A Mutual NDA is used when both parties will be sharing confidential information with each other. A Non-Mutual NDA is used when only one of the parties will be sharing confidential information with the other party. What are the key elements of an NDA? An NDA doesn't have to be complicated. In fact, an NDA could be written in just a few paragraphs. Regardless of its length, an NDA should contain the following key elements. Identification of all parties involved. If you work with a team or any third parties will be involved with the project you will want to ensure that any NDA you sign allows for you to share the confidential information with them. Definition of what is deemed to be confidential. The NDA should state what information is deemed confidential. Your client may want all shared information to be included, but you should request clarification as to exactly what you are and are not allowed to divulge. Stating your obligations are after signing the NDA. You are responsible for making sure the information in your care doesn’t get out. This includes any information shared with your team since you are responsible for them under the NDA. You are also obliged to refrain from using any information shared with you for your own ends. What is excluded from the NDA Information that is too broad or too burdensome for you to keep confidential should be excluded from the NDA. Also, any information that you already knew before taking on the project such as information that is public knowledge or information provided to you by a third party who is not under an NDA. Any requests to obtain the confidential information presented to you through a legal process should supercede the NDA. Terms of the agreement. The terms of the agreement should state the duration of the NDA, and what you can do after the NDA ends. As a designer, this section is important as it should state if and when you may be able to use your designed pieces in your portfolio and whether or not you can claim a working relationship with the client. An NDA is a contract Since an NDA is a contract, it can be negotiated. Don't be afraid to question any parts of the NDA or to request changes if you find parts of the NDA are not in your best interest. An NDA offers protection for all involved parties so make sure your interests are covered. Consequences of breaking an NDA Because an NDA is a contract, breaking it can have severe consequences. Not only can you lose the project and the client if you break an NDA, but the damage to your reputation as a designer and business person could be irreparable. More severe consequences can include a court-ordered cease and desist, being sued for damages by the client and even prosecution depending on the sensitivity of the information involved. Issuing your own NDA Up until this point, I've been talking about NDAs issued by your clients. However, as a designer and business owner you may find it necessary to issue your own NDA to contractors, team members, and third parties for certain projects you are working on. Everything discussed above still applies but from the point of view of the issuer instead of the recipient. Protect yourself An NDA is made to protect all parties involved. Signing one is not a scary ordeal. In fact, you should view it as an honour that your client trusts you enough to share sensitive information with you. It's one more step in building a solid client relationship. Sample NDA Want to see what an NDA looks like? You can download a sample NDA along with other business forms at https://www.allbusiness.com/forms-agreements Have you ever had to sign an NDA? Let me know your experiences with NDAs by leaving me a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Emma Adobe has a lot of software available, including a lot of new ones like Dimensions, Spark and Muse, but which would you advise learning to boost your design capabilities above the usual Photoshop, Illustrator and InDesign? Alternatively, is there a software outside Adobe that you would recommend learning? To find out what I told Emma you’ll have to listen to the podcast. Resource of the week A Mailbox This week's resource is a bit different. It's not an App or software to even a tool to help you with your designing. But it is a valuable resource for your design business. If you are a home-based designer, you may be tempted to share your home address with your clients. Let me share with you a couple of reasons why this may be a bad idea. Sharing your home address may put your family and loved ones at risk. Informing your clients that you will be away on holiday also informs them that your home will be vacant. If you ever move, you will need to update your address everywhere which could be burdensome. A better idea is to get a mailbox at a local postal outlet or UPS Store. This has the added benefit of ensuring your mail is taken care of regardless of whether you are home or not. The UPS Store has the added benefit of calling their boxes "suites" instead of Post Office Boxes. Many companies will not ship to a P.O. Box but will ship to a "suite" at a UPS Store. Plus, employees at The UPS Store are available to sign for packages on your behalf, so you never miss a shipment. And don't forget, you can write off a mailbox as a business expense. Episode Sponsor Thank you to this week's sponsor, Storyblocks. Save on Millions of stock photos, vectors and more at Storyblocks. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you practice Just In Time Learning? I first talked about Just In Time Learning in episode 8 of the podcast. If you haven't heard that episode I suggest you listen to it before continuing with this one. In case you’re not familiar with the term, Just In Time Learning essentially means you only learn things that you will need for your next task at hand. Learning things you don’t need right now is a waste of time. There are only so many hours you can work in a day. No matter how good you are at time management, there will never be enough time to get everything done. That’s a fact. In order to make the most of your time, you should be spending it on what makes you the most productive and what brings in money. There are many things that take up your time during a typical workday. Things that are not considered productive or that don’t generate money for you. In this episode of the podcast, I talk about just one of them, learning. Whether you're learning something new or you're brushing up on a seldom used skill, learning can take up a lot of time. Often, it's time you don't need to spend learning. To get the full story from this episode I recommend you listen to the podcast where I go into more detail than what is written here. Learning can be done in many ways. You could read books, manuals and magazines You could take a class at a learning institute You could take a free or paid online course You could watch a webinar You could read blog posts You could watch tutorial videos You could learn from a mentor or peer. And I’m sure there are many others I’m missing. Learning can take up only a few minutes of your time, or it could take several hours, days even. The time you spend learning is time you are not spending running your design business and earning money. Don’t get me wrong. You need to learn. Learning is what keeps you current. Learning helps you develop your skills. Learning helps you broaden yourself as a designer and as a person. I’m not at all saying you shouldn’t be spending your time learning. What I’m saying, is you should be spending your learning time wisely. That’s where Just In Time Learning comes in. As I stated earlier. Just In Time Learning means you only learn the things that you need when you need them. Let me give you an example to put this in perspective.  You stumble upon a YouTube video teaching how to create a wonderful effect in Photoshop. You think to yourself, that looks cool, I'd love to know how they did that. So you spend the time watching the 20-minute video teaching you how to create that effect. Great. Now here’s the issue. You don’t have any projects you’re currently working on that require that effect. In fact, you may never have a need for that effect at all. But you spent 20 minutes learning it and you’re happy. Chalk up one more thing you know how to do in Photoshop. A year later you find yourself working on a client project that could use some sort of effect on it. You remember that video you watched and think that effect would be perfect. The problem is, you don't remember how to do it. So you go back to YouTube and search for that video. If you’re lucky you’ll find the same one you watched, or perhaps another one teaching the same thing. You watch it again and complete the effect much to the delight of your client. So in hindsight, what you did was spend 40 minutes learning something that should have only taken you 20 minutes to learn. Learning what instead of how The trick with Just In Time Learning is not to learn how to do things when you find the instructions, but to learn what can be done and file it away to learn when the time comes and you do need it. In other words. You didn't need to learn how to create that effect in Photoshop a year ago. At the time all you needed to learn was that that effect is achievable in Photoshop. Then, if or when you ever need to achieve that effect that's when you learn how to do it. Just In Time Learning, it’s that simple. A library of future knowledge What do you do when you come across an amazing course or tutorial for something you think may be useful but isn't something you need to know right now? You add it to your library of future knowledge. A library of future knowledge is a place where you keep track of all the tutorials, manuals, courses, instructional videos and links to useful material that you may need to know someday. I use Evernote for this but I'm sure there are other programs or Apps you could use. Every time I come across a blog post, an online course, a YouTube video or anything that I think contains useful knowledge, I tag it and add it to Evernote for the day I may need it. That day may never come, but if it does I'll be ready. Evernote allows you to create Notebooks for storing information. I have Notebooks for Photoshop, Illustrator, WordPress, CSS, Divi and many other programs and areas I may need to learn more about. Every time I come across an interesting link on how to do something I add it to the appropriate Notebook. I make sure to tag the link with any appropriate tags which will make it easier to search for in the future. Then, should the time ever come, I can quickly look in Evernote to find the tutorial or course I need for the task at hand. There are other ways you could do this. Creating a bookmark hierarchy in your browser. That's how I used to do it before Evernote. You could also create a folder hierarchy on your computer and include links to all the sites you want to keep. Whichever way you choose, you should have some way of organizing them for the future. Picking and choosing from within Not every tutorial or course needs to be put off for the day you may need it. Sometimes you simply want to take a course, watch a tutorial or read a book in order to learn something new so you can gain general knowledge or add a service to your business. Maybe you read books in your off hours in order to become a better business person or simply to be inspired. The information may not be immediately usable by you right now, but knowing it will improve your chances of getting better work in the future. Even in these circumstances, you could take a hint from Just In Time Learning. A book on starting a business may be a great read if you are considering opening up your own design business. But if you plan on working by yourself from home, there's no need to read the chapter on hiring employees. Gain knowledge from the areas you need and skip those that don't apply to you. If one day your design business grows to the point where you need to hire people that will be the time to gain that knowledge, not now. You get the idea I hope you get the idea. There’s so much involved with running a successful design business, and there never seems to be enough time to do it all. So why waste your time on courses and tutorials that don’t help you right now. Instead, make note of them in something like Evernote and should the need ever arise for you to know those things, that's when you take the time to learn them. Do you follow the Just In Time Learning method? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Randy I have a question regarding opening up a personal or business account. As a sole proprietor, should I open a personal account or a business account (Backblaze, Paypal, CashApp, etc.) To find out what I told Randy you’ll have to listen to the podcast. Resource of the week Evernote Evernote is, in my opinion, one of the best organization and note taking applications there is. I use it on a daily basis to keep track of everything from podcast and blog topics, to business contacts, websites I need to revisit, and so much more. Evernote's ability to sync across all my devices means I can access it no matter where I am. It's become one of the most invaluable tools in my arsenal. If Evernote sounds like something you could use sign up for their free plan and give it a try. Episode Sponsor Thank you to this week's sponsor, Storyblocks. Save on Millions of stock photos, vectors and more at Storyblocks. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you service a design niche? According to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. “Many people talk about ‘finding’ a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense,” she says “Good niches don't just fall into your lap; they must be carefully crafted.”  Back in episode 54 of the Resourceful Designer podcast, I talked about what a design niche is and the benefits of working in one. If you haven't listened to that episode yet I suggest you do before continuing. But just to elaborate a bit more on the subject, a design niche and a field are not the same things. If you specialize in designing for the medical industry you are targetting a field. However, If you specialize in designing websites for dentists, you are targetting a niche within the medical field. There’s nothing wrong with focusing on a field instead of a design niche. I just want you to know the difference. And remember, you can do both. Even if you specialize in designing websites for dentists, there is nothing stopping you from taking on a chiropractor as a client. It's ok to have more than one niche or to branch out and take clients outside your niche. It’s your business after all. All of this is discussed in greater detail on this episode of the podcast. Please listen to get the full story. Now you may be wondering, "If I can work with anyone even though I'm targeting a niche, what’s the point of even having a niche?" I discussed this in episode 54 but here are the main points of why you may want to have a niche. It’s easier to identify potential clients. You become a sought out expert in the niche You get better referrals within the niche There will be less competition in the niche You can have more focused marketing material Increased chance of repeat business So how do you choose a design niche to target? Determining your niche. What type of client do you want to design for? Be very specific. Identify things like geographic areas, the types of businesses or customers you want to target. If you are not sure whom you want to work with, it will be a lot harder to make contact with them. The smaller and more focused the design niche is the better your chance of succeeding within it. Targeting Startup companies may be too broad a niche. But aiming at startup companies that create green, eco-friendly products out of bamboo is a better goal. Keep in mind that it’s always best to find a niche that you are familiar with and possibly have a passion for. Look at your interests and hobbies. Maybe there’s something there you could target. Marketing to your niche. Marketing to a specific design niche is easier than marketing to a non-niche. All of your marketing material, be it your website, brochures, Facebook ads, business cards, can be designed specifically to appeal to that niche, which will make them easier to spot by people within that niche. Look to see what type of visuals and wording is already being used in your target design niche and structure your marketing material to follow suit. Present relevant work in your portfolio. The best way to win over a client is to showcase work that appeals to them. If your target niche is yoga studios, you don’t want your portfolio to showcase the website and poster you designed for a monster truck show. If you're going after a niche within the design space such as Logo Design, then you better have some good logo designs to show off. And perhaps remove any unrelated projects such as car wraps and websites from your portfolio. Anything that distracts from your skills at logo design should be minimized. Remember, you can have more than one design niche, so save that other work for a different portfolio on your website, or better yet, on a completely different website. You’ll have a much better chance of being hired if you showcase projects that are similar to the niche market you want to work in. Start promoting yourself. Now that your marketing material is in line with the design niche you’re targetting it’s time to start promoting yourself. This is the grunt work that will lead to your success. Create social media accounts that are consistent with the niche you are targetting. Drop by and introduce yourself to related businesses in your area. Do some research, Invest in some stamps, and mail out brochures, postcards, business cards, to anyone who may be a potential client. This is a great opportunity to use a virtual assistant as I explain in Episode 62 of the podcast: How to use a virtual assistant for your graphic design business. Find out where people in your target niche meet up and go see them face to face. Imagine a convention for restauranteurs. Everyone there owns a restaurant and is there to learn ways to grow and improve their own restaurant. They may be interested in other attendees but there's little they can actually gain from them. Now imagine you introduce yourself as a graphic or web designer who specializes in marketing for restaurants. That might just garner a bit of attention for you. Especially if your marketing material follows suit. Start hunting for clients. There are potential design clients everywhere. In your hometown, across your state or province, and across the globe. All you need to do is look for them. Find businesses in your targetted design niche that are in need of a rebrand or a new website and approach them. Drop by in person if you can or introduce yourself by phone or email. Explain how you found them, who you are and suggest some ways you could work together to benefit their business. Don’t alienate them. Focus on what you think is working well with their current material and then suggest ways to improve upon it. If you start off by critiquing what they are currently using you may turn them off before giving yourself a chance. Especially if they are very attached to their current designs. Show your interest in your chosen design niche. To succeed in the niche game, you have to have the knowledge and a general interest in your chosen niche. If you don’t, it will quickly become transparent to your clients. Remember that one of the benefits of choosing a design niche is to be viewed as an expert in that niche. To be viewed as an expert you need to be able to show your knowledge to potential clients. That’s why choosing a niche you are already familiar with is often your best choice. Clients would much rather pay premium prices for a specialized designer that already understands their business, their hurdles, their competition, and their target market, instead of having to educate a different designer on all of that. By showing potential clients how much you know about their industry, you automatically start to align yourself with the company, and they will immediately start viewing you as a valuable asset they want to work with. Be patient but persistent. You know the saying “Rome wasn’t built in a day” well neither will your portfolio of dream clients. It will take time an effort on your part. But if you persevere you will have a much better chance of success. Just because a client turns you down doesn’t mean it’s the end with them. Some companies, especially very large ones are always changing and developing new strategies and ideas. Keep reaching out to them every few months by showing them projects you’ve done for other clients and asking if they have any projects they would like to discuss with you. You never know. The time may come when they decide your services are just what they need. Niche marketing is a constant flux. Niche marketing is not a fixed approach. There are many different ways to go about finding those dream clients. Stay flexible for opportunities and listen to client feedback, and then fine tune to discover more and more about what you are passionate about and the best at. One last thing... If you are a new designer or a recent design school grad, don't’ worry about it. Create some sample designs within your target design niche that show off your creative skills. It doesn’t matter if you haven’t specifically designed anything in that niche before. As long as you're passionate about it it will show through in your designs. Do be honest however and indicate that you are showcasing sample projects to show your skills, then replace your sample projects with real ones as you produce them. How do you market to your design niche? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Florida-Boy Thank you for all that you share. It helps encourage us that are looking to forward our own business's growth. I'm personally looking to venture into my own business. I was wondering, you mentioned in a previous podcast that you use a virtual assistant, and they can be used for whatever kinds of tasks you may need them to do...To what extent do you think a lone designer/business owner should be answering the phone or using the virtual assistant to take your calls and/or messages? Also, how do you balance working/designing with marketing yourself to new clients and taking care of business paperwork all when you are the only person to do everything? Thank you so much for your response! To find out what I told Florida-Boy you’ll have to listen to the podcast. Resource of the week Four Week Marketing Boost. I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 15-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected.  After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Is your design life and personal life balanced? Face it, being a home-based graphic designer is challenging enough without having your design life interrupted by the personal life that surrounds you each and every day. Not only do you have to deal with clients and deadlines but you also have to deal with family and friends who for some reason think that since you work from home, you must be available whenever they need you. It’challengingng to say the least. The problem is When you work from home, not only are you always at home, but you are also always at work. So keeping that work/life balance is not an easy task. I go into greater detail about all of this in the podcast so be sure to listen. Here are the four tips I discuss to help you maintain some semblance of balance. Set Boundaries between your personal and design life. No matter what your family and friends may think, the fact of the matter is even though you are at home, you are still at work. You need to set boundaries for them, so they recognize the difference and ask them to respect your workday. That means limiting phone calls, pop-in visits, social nudges, requests to go out, etc. Everything they do that can become a distraction from your work. Divide your living space and workspace I talked about having your own workspace in episode 88 A Designer’s Home Office Essentials, and I’m going to talk about it again today. When you are working from home it’s imperative you have a workspace that is separate from your living space. Your dining room table isn’t good enough unless that the only thing it’s used for, and everyone in your household knows it. Having a separate room with a door is even better. Choose a room or a section of a room specifically to use as your design studio and only use that space for your work. This is especially important if you have children. Having a dedicated workspace will accomplish two things: Whenever you enter your workspace, you will know you are at work. You’ll instantly have that work mindset that allows you to focus on the projects at hand. And then, when you get up and leave your workspace you will know you are no longer at work. Having a dedicated workspace will teach your family members to respect your space and your time. If you’re sitting in the living room with your laptop on your lap, your family doesn’t know if you are working or simply checking out the latest gossip on social media. But if you go into your designated workspace there’s no question about what you're up to. Even young kids can be taught not to disturb mommy or daddy when they are in their workspace. Take Breaks If you worked at an office or agency, you would be reminded to take regular breaks, and you would be given a designated time for lunch. Don’t forgo these perks just because you’re working from home. Sometimes, working in isolation can be a distraction in itself for the important things. I’m guilty of this as well. The fact of the matter is, It doesn’t matter how busy you are at work, it's important that you take breaks. Stop for lunch, stop for snacks, stop just to stretch. Get out of the house if you can. Take your dog for a walk. Stand on your front porch or balcony and breath in some outside air. Go out for a coffee if that’s your thing. Taking breaks is good for you both physically and mentally. It get’s your blood flowing, and it clears your head which helps your creativity. Enjoy family time outside your design life Family time is very important. It doesn’t matter if you are still living with your parents, you bunk with a boyfriend or girlfriend or you’re married with kids.  It’s important that you spend time with the people that are important in your life. When you’re working from home, it’s very tempting to hunker down and spend as much time as you can on that big project you’re working on. It’s easy to ignore everything that is going on around you. The problem is, it’s not healthy to do so. You need to leave your office space and live a life outside of your design life. My working hours are from 9-5, just like if I was working for an agency or design studio. I suggest you do something similar and let your clients know these boundaries. If you have clients in different time zones or around the world, clearly define to them what hours you can be reached by phone or email. Yes, there will be times that you'll need to burn the midnight oil, and being a home-based designer makes that very convenient, but it should be an exception, not a regular occurrence. Plus, there is no reason for your clients to know what time of day you are working on their projects. There you have it, balancing your design life and your personal life. Set boundaries with family and friends, define your workspace, learn to take breaks, and be sure to enjoy your personal life outside of your design life. If you can remember these four things, you will be a much healthier and happier designer. How do you balance your personal and design life? Let me know by leaving a comment for this episode. Questions of the Week I don't have a question of the week this week, but I would love to answer yours in a future episode. Submit your question by visiting the feedback page. Tip of the week Two Factor Authentication Two Factor Authentication is a simple way to add valuable security to a website. Two Factor Authentication adds one extra step to the WordPress login process making it that much harder for hackers to gain access to the website. I use iThemes Security Pro for my Two Factor Authentication coupled with the Google Authenticator App (available on IOS and Android). Every time I log into one of my client's websites I'm asked to input a time-sensitive authentication code. I open the App on my iPhone, choose the appropriate client website and retrieve the six-digit code to complete my login. Each code has a lifespan of only 30 seconds so if it takes me too long to enter it on the login screen the login attempt fails and it asks me for another code. The time sensitivity of the activation codes is what makes Two Factor Authentication so secure. Hackers only have 30 seconds to try and guess a 6-digit code before they have to start again. And that's only after they have successfully guessed the username and password for the site. Hence the added security. If you have a WordPress website, or you manage your client's websites, I highly suggest you look into some manner of implementing Two Factor Authentication. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you heard of the Zeigarnik Effect? I read an article recently about the Zeigarnik Effect. The article I read was aimed at writers and not graphic designers but I found a lot of it relates to what we do as designers. Here's a quick background on the Zeigarnik Effect in case you've never heard of it before. Back in the 1920's Psychologist Kurt Lewin noticed that a waiter at a local restaurant remembered all the orders from each table until the bill was paid. Once the bill was paid, he couldn't remember the orders anymore. Bluma Zeigarnik, a student of Lewin, studied this phenomenon. Her research explored the idea that a task that has been started but not completed creates a task-specific tension in our mind and allows us to focus more clearly on it. In other words, when you start a task, your mind is set in motion and a tension builds until that task is completed. This explains why we feel good when we finish some tasks. Finishing things like crossword puzzles, a good book, an exercise routine or a design project brings us a sense of joy and satisfaction. Get started on that design You may have never heard of the Zeigarnik Effect, but I’m sure you’ve noticed that when it comes to designing, starting the design is often half the battle. If you want to design something, the most important thing you can do is start designing it. Even if your ideas are not concrete and you don't know what direction you want to take. By simply putting things down on paper or on a computer you get your mind thinking about it in different ways. This is when the Zeigarnik Effect kicks in, by creating a kind of tension that your mind wants to satisfy so it devotes more power to it, boosting your ideas and creativity. Simply get the ball rolling by jotting down anything and everything you can to start the design process. Tension accumulates Sometimes, when we have a lot of design projects to work on we start to feel overloaded. The Zeigarnik Effect states that that overloaded feeling comes from too many unfinished tasks that your mind wants to finish and forget about. Your brain doesn't really distinguish between the amount of time a task takes. Whether it's emailing a client, finding a stock image, updating a name on a business card, or designing an entire website. Your brain doesn't know one task requires more time than another, it just knows you have a bunch of things that are not done. In episode 66 of the Resourceful Designer podcast, I discussed how to Tackle Your To-Do List With Tasks and Projects. In it, I explained how every project can be broken down into either smaller projects or individual tasks. By completing those individual tasks you are able to check off more items from your To-Do list and feel better about yourself. At the time of that episode I hadn't heard of the Zeigarnik Effect, but in hindsight, it's exactly what I was talking about. Completing a task eliminates the tension associated with it and frees up your mind for other things. Eliminate tension If you find yourself with too many things to do, one solution is to simply eliminate some. Get better at ditching, delegating and doing the little things quickly so you have the mental space for the important projects. Tackle the quick items first. Delete unimportant things from your To-Do list. Hire someone such as a Virtual Assistant to take on some of the work for you. And remember the Zeigarnik Effect. Once a task is completed, or no longer on your To-Do list, your mind is free to forget about it and concentrate its creative juices on the remaining tasks at hand. Did you know about the Zeigarnik Effect? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sunil This is Sunil from India, I have started a design consultancy as a soal-pruner currently. I have boldly dropped my regular job as a senior graphic designer after 12+ years of experience with handling top notch brands on a large scale, from design to execution. Here’s my question. Even after serving as a senior Graphics designer and having 12+ years of experience, there is some kind of fear in me that is stopping me to move ahead. Kindly help me in removing/getting out of this barrier of fear to move ahead and also when meeting the clients? To find out what I told Sunil you’ll have to listen to the podcast. Resource of the week Paparazzi! Simply put, Paparazzi! is a simple application (Mac only) that allows you to take screenshots of an entire webpage, even the parts not visible in your browser window. Simply enter a URL in Paparazzi! and save the page as a PDF, JPG, PNG or TIFF file. It's as simple as that. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What peripherals do you use for your design business? Peripherals, often forgotten until they are needed, are an essential addition to any graphic design business. In episode 88 of the Resourceful Designer podcast, titled A Designer's Home Office Essentials, I covered some items you should have in your home office. This is kind of a sequel to that episode with a few more things to consider. I go into more detail on the podcast for each of the following items so be sure to listen for the full story. UPS (Uninterrupted Power Supply) An Uninterrupted Power Supply, also referred as a UPS is an essential peripheral for your business. A UPS provides a constant steady stream of power for your electronic devices through the use of a rechargeable battery. Think of it as a glorified power bar. Because your computer and other devices are powered via the UPS's battery you don't have to worry about power dips or spikes that may harm your equipment. Even a power outage is not an issue. The battery gives you sufficient time to save your work and power down your equipment in a safe manner. Surge Protector If you are not plugged into a UPS, then a surge protector is an absolute must. Most power bars have built-in surge protectors but double check before purchasing one. Surge protectors act as a buffer between a power outlet and your electronic devices protecting them against power surges. Should a surge occur the fuse or breaker in the surge protector will trip saving your devices from harm. Pantone Color System A Pantone colour book is essential for a print designer. The ability to choose and match colours is an integral part of our business. Recognized worldwide, using the Pantone colour system ensures you get the perfect printing results every time from every printer. External Hard Drives External Hard Drives are another great peripheral to have for your business. They allow for easy backup and storage of less often accessed files. External Hard Drives should not be your only solution for backups. For off-site backups I recommend Backblaze. Tablets Many designers use tablets such as iPads, Microsoft Surface, or those by Wacom in their business. If you are a designer who enjoys the hands-on feel of designing then a tablet may be the perfect peripheral for you. Webcam Many computers and laptops come with built-in webcams. However, these cameras are not always practical. A USB webcam such as the Logitech HD Pro C920, the one I use, allows you to position the camera at the ideal spot for best picture and lighting. Powered USB Hub Peripherals are great, but most computers can only accommodate so many at a time. A Powered USB Hub increases your USB port real estate so you can connect more devices. I suggest a powered port to accommodate multiple devices that draw their power via the USB connection. Line Gage A Line Gage can refer to many different tools. The one I'm talking about is a clear piece of mylar or plastic with useful measurement tools printed on it. A line gage allows you to measure things like font size, line spacing (leading), stroke thickness, etc. I designed my own Line Gage years ago and use it on a regular basis. If you want to see what I'm talking about you can download a PDF of my Line Gage and have one made for yourself. CD/DVD Burner Sure DVDs are going the way of the dinosaurs, but until they do it might be a good idea for you to have a way to read and burn disks. Some computers have a CD/DVD reader/burner built in, but companies such as Apple have done away with them. USB CD/DVD Burners are not very expensive and are a great peripheral to have on hand should you need it. Dedicated Phone Number I talked about phone numbers in episode 7 and episode 14 of the podcast. The fact is, if you are running any sort of business from your home, be it full-time, part-time, or just doing casual freelance jobs, you should have a dedicated phone number for your business. Contact your phone company or look into services such as Google Voice or eVoice and get a business number. Extra Cables Don't throw out those old cables when you upgrade your devices. you never know when you may need to connect something to your computer and require one of them. I personally have a box containing many different kinds of connector cables that I can pull out should a client supply me with an external hard drive or camera or whatever. Computer Glasses If you wear glasses for reading you may be pleased to know you can get special computer glasses that are specifically adjusted to the distance you sit from your computer screen. These glasses will reduce eye strain as well as back strain from having to lean in towards the screen in order to see it clearly. You can also get a special coating on the glasses to prevent eye strain by the blue light emitted by computer monitors. This blue light can cause headaches as well as interrupt your sleep if you look at your monitor too close to bedtime. Inquire wherever you get your glasses if computer glasses are right for you. What peripherals do you use? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Joseph I'd like to hear your option on mobile creative devices like the iPad Pro 2 and Microsoft Surface tablets? Do you use one of them and if so how do you use them for design work? To find out what I told Joseph you’ll have to listen to the podcast. Resource of the week Grammarly I first purchased Grammarly on a whim over a year ago during some ridiculous sale they were having. It was probably one of the best purchases I've made in recent years. Not a day goes by that Grammarly doesn't help me out. What is Grammarly? Simply put, it’s a spelling and grammar checker for your computer and web browser. But it’s so much more than that. As they say on their website, Grammarly leaves outdated spelling and grammar checkers in the dust. Grammarly helps me whenever I fill out online forms, when I'm designing in WordPress and when I'm posting on social media. Anywhere I write, Grammarly is there to make sure I write well. Grammarly doesn’t only correct, it teaches. It tells you if you are using repetitive words, warns of things like weak adjectives, and so much more. According to their website 85% of people using Grammarly become stronger writers. I've seen it in my writing. It can be set for American or British spelling and is available for both Mac and Windows. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Do you use checklists in your design business? What does your morning routine look like? Do you follow mental checklists to prepare yourself for the day? Do you get out of bed and immediately take a shower? Do you head to the kitchen for your morning coffee? Do you turn on the TV or pull out your phone, tablet or computer to get caught up on the news from around the world? Whatever your morning routine is, chances are you do just about the same thing every day. Without even thinking about it, you’ve created a mental checklist for yourself which you subconsciously check off items as you progress through your morning routine. The same goes for your design business. We all use mental checklists to keep on top of what we have to do so things don’t get out of hand. You probably have a mental checklist for the first contact with a new client, a different one for putting a website together, another before submitting a proof to a client, and a very important one before sending a job to be printed. Checklists are a must for running an efficient design business. If you can manage your checklists all in your head than kudos to you. But let me get back to your morning routine and ask you a question. Have you ever left the house and later realized you forgot to brush your teeth? How could that have happened? You followed the same mental checklists you do every day. And yet you somehow forgot to brush your teeth. It’s not that big a deal; you can always rub your teeth with your finger or tissue. Maybe chew a stick of gum. It’s not the same as brushing your teeth, but you can still make it through the day. But what happens if you forget something from one of your businesses mental checklists? What if you forgot to spell check a document before sending it to be printed? Or you launch a website without verifying all the links are working? These kinds of mistakes can hurt you financially, as well as hurt your reputation. That’s why I’m a strong believer in physical checklists. If you had a piece of paper with your morning routine on it, you would never forget to brush your teeth because you would see it was still unchecked. Now I’m not suggesting you create checklists for your daily life. But some parts of your design business could benefit from a digital or physical checklist. Things like Web Design Client questions Proofing jobs Invoicing clients Contracts Getting files ready for Print Handing over completed projects These are all areas that could benefit from checklists. Web Design Checklists Let’s take web design for example. I have a checklist I use each and every time I begin a new web design project. It includes all the steps I do when I install Wordpress. The settings I change, including deleting the default Admin user and creating a more secure one. It also includes all the default plugins I install. I have a list of certain plugins that I install on every single website I design. Every time I start a new web design project I pull out my checklist and go through it one by one, so I make sure nothing is overlooked. Once my list is completed I can then start designing the site. Click here to download my checklist Client Questions Back in episode 15 of the Resourceful Designer podcast, I went over 50 questions to ask before every new design project. In it, I covered categories like... Questions about the company hiring you for a design project Questions about the company's target audience Questions about the company's brand Questions about the company's design preferences Questions about the design project's scale, timeframe and budget All of these questions could be made into checklists to ask clients when discussing a new design project.  Proofing Jobs I mentioned spell checking earlier, but there are many other things to look out for when proofing a job. You should be looking out for things like... Orphans Widows Rivers in your text. Line spacing Font Styling Colour spaces These are just some of the things that need to be checked. Creating checklists for these things ensures you never forget an important step. Invoicing clients Keep an itemized list of everything you do on a client project and check them off as you add them to the final invoice. Contracts Have a checklist of all the sections in your contract that need to be updated before sending it to a client. You don't want to be embarrassed by sending a contract that still has placeholder text on it. Getting files ready for Print Before sending any print project to the printer, you need to verify that everything is in order. Create a checklist to make sure nothing costly is overlooked. Things like... Trapping if needed Rich black RGB-CMYK, Low Res images RGB converted to CMYK Low-Res images replaced Hi-Res versions. Handing over completed projects Once a project is completed, and it's time to hand everything over to your client. Have checklists on hand to ensure nothing is forgotten. Some items to include are... Signed copies of rights ownership transfer sheets. Digital files are provided in the right formats Assets such as photos and fonts are included if need be. Checklists for everything When it comes to your design business, you shouldn't take any chances. Any project or task that could potentially have something go wrong with it can benefit from having checklists to go over. What checklists do you use in your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Nayda ¡Hola Mark! I'm Nayda from Puerto Rico. I've been listening to your podcast since this summer. It's been super helpful, so thank you. I have been working for around 10 years as a Graphic Designer. As a freelancer and as, right now, an employee with a Government agency. I wonder about you opinion in a matter that always worries me. For my freelance clients I work from my 27" iMac and I love it. As for right now It's my only device aside from my iPad. I constantly worry that I have no extra computer in case something happens to mine. Do you happen to have a spare computer in case your principal broke down? Or you prefer to have just one and have money saved up in case you need to buy one in a emergency. In other words, how do you handle a situation in which you computer broke down but it can be fixed? Because sometimes there's no need to buy a new one. Although it may take time to repair. Thank you for your time! To find out what I told Nayda you’ll have to listen to the podcast. Resource of the week Bonus content for Patrons of Resourceful Designer I have decided to thank everyone who is supporting Resourceful Designer through Patreon by creating bonus episodes just for them. These bonus episodes will be in the form of 30-minute consulting calls with fellow Patrons of the show. Twice a month I will randomly select a Patron for a 30-minute call to discuss their design business. With their permission, I will record these calls and make them available only to Patreon members. These episodes will be great learning experiences as we discuss ways to grow and improve real-life design businesses. For as little as $1 per month, you will have a chance to talk to me directly about your business and to learn from others like you. Become a Patron today. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What's in your home office? A home office is essential if you plan on running your graphic design business for any length of time. Sure the kitchen table can make due in a pinch, but if you're serious about your business, you will want to carve out a bit of that home real estate and claim it as your own. But once you've planted your flag and claimed the space in the name of your graphic design business what do you do with it? In this episode of the Resourceful Designer podcast, I go over some essentials to make your home office reflect you and your business. Be sure to listen to the episode for the full story. Better yet, subscribe and never miss an episode. Essentials for your home office space A dedicated room A dedicated room in your home devoted solely to your home office will solidify the feeling of running a business. Not to mention that having a dedicated home office makes it much easier come tax time for calculating deductions you can claim as a home based graphic design business. A door Sounds crazy but being able to close a door while you are working can establish not only your working space but your working hours. The rest of your family will quickly learn not to disturb you when the door is closed. A door also helps you focus by cutting you off from the rest of the household. A good environment Make sure the room you choose has proper ventilation and good lighting. You will be spending a lot of time in your home office, so it's essential to make it as comfortable as possible. Essential equipment for your home office A good computer This one is a given. As a graphic designer, your computer is your main tool when it comes to earning your living. Whether you choose a laptop or desktop, Mac or PC, be sure to choose a computer that will be powerful enough for the projects you will be working on and one durable enough, so you don't have to replace it too often. A desk Unless you're a fly-by-night freelancer who likes to sprawl out on the living room couch with your laptop, you're going to need a desk. A desk is a long term purchase so choose one that will fit your needs. Keep storage space in mind when shopping for your desk. There are some beautiful minimalistic styles out there, but they are not very practical for someone who will be using it every day. An office chair Do not skimp on your chair! Your chair could be one of the most important investments you make in your business. You will be sitting in your chair for hours on end, day after day so choose one that is comfortable for you. Spend some time trying out different styles and find the one that fits your body type. A desk lamp Face it, as a home-based designer you will probably find yourself working at all hours of the day. A good desk lamp is essential when burning the midnight oil. Choose one that is not too harsh, and that won't affect the way you see colours in your room. Printer/Scanner A printer/scanner is something every office should have. Depending on your needs, you may be able to get away with one of the less expensive models available. Filing cabinet I mentioned storage space earlier. A filing cabinet is a great way to keep track of papers and remove clutter from your room. A paper shredder Depending on your clients, you may come into possession of some sensitive documents. When it comes time to discard of them, a shredder is the only way short of burning them. Essential home office supplies File Storage Every office should have disposable storage devices such as DVDs or flash drives for giving files to clients. Do not always count on cloud based storage systems. Some clients will want something physical they can hold. Spill proof mug Staying hydrated is important for your health so expect to drink throughout the day. However, liquids and computer equipment don't get along very well. Invest in a spill proof mug or bottle and never worry about knocking it over. Wire organizers Face it, between your computer, external drives, phone wires, charging cables and who knows what other wires. The space behind your computer probably looks like a spider's web. Purchase inexpensive wire organizers and keep your wires nice and tidy. Miscellaneous essentials If you're like most home-based designers, you will spend more time in your home office than any other room in your house (awake that is). So it's essential that you make this space your own. Decorate it with things that inspire your creativity such as books, artwork, knick knacks, plants, etc. Anything and everything that makes you feel good. Having a happy environment will make you a more productive designer. If you share your home with little ones, either children or pets, be sure to include a space for them so they can be close to you without getting in your way. A pet bed or a bean bag chair can go a long way to satisfy young hearts. What essentials do you have in your home office? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Lora I'm new to your podcasts and was introduced to you from the Print Brokering one. I look forward to listening again--interesting and rich in information. I am a graphic designer and design instructor. After teaching graphic design full-time for 15 years, I started Orangish design last year, and teaching design again, part time. It's proving to be a great balance, business is slowly picking up and could use the bonus cash from print brokering you talked about! I've always thought about print brokering but was concerned, if I'm honest, afraid, of paying the printer up front. Your explanation makes perfect sense and you make it sound so easy--invoice the client, they pay you, then place the print order. Here is My Question: I use an online printer, Moo.com, and now plan to work with them as a print broker. When you say: "You can make a good income by adding a hefty markup to their prices.", how do you add that markup to online printer invoices, yet present the marked-up invoice legitimately to your clients? My clients always want to see quotes 1, 2 and 3. Clients are pretty darn savvy these days. To find out what I told Lora you’ll have to listen to the podcast. Resources of the week: Two Design Podcasts This week I share two resources in the form of podcasts. I listen and enjoy both these shows, and I think you will too. Logo Geek is a podcast produced by Ian Paget. Ian interviews influential designers to discuss all things logo related. If designing logos is part of your business this podcast is a must listen. This Design Life is produced by Chris Green. Chris also interviews designers, but he focuses more on the life they live. Asking them questions like what inspires them and why they choose to become designers. It's always fun to hear how other designers live and produce the wonderful works they do. Both of these podcasts offer small glimpses into the lives of talented people just like you. I encourage you to give them a try. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What is Emotional Intelligence? According to Psychology Today; Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It’s the capacity to be aware of, control, and express your emotions, and to handle interpersonal relationships judiciously and empathetically. In other words, Emotional intelligence impacts your thinking and behaviour when dealing with your clients and is a crucial part of building client relationships. In this episode of the Resourceful Designer podcast, I discuss how to be aware of your emotional intelligence and use it to grow your design business. Be sure to listen to the podcast for the full story. Emotional Intelligence and your design business. It’s a given that client satisfaction and their repeated business is based on their emotional connection to you the designer. If a client likes you, they are more likely to hire you again for future projects. That’s why Emotional Intelligence is something you should be aware of at all times. There are many different aspects involved when building relationships with your graphic design clients. Emotional Intelligence plays a major role in that process. Being aware of your Emotional Intelligence means being aware that emotions can impact your behaviour and can impact other people’s behaviour, both positively and negatively. Learning how to manage those emotions, both your own and those of other people, is a key part of building relationships with your design clients. Here are a few tips for improving your emotional intelligence: Learn to be self-aware of your own emotions. Think about how your emotions have affected the way you react in various situations. If you are the type of person who is always on the defensive you need to learn to recognize and control these emotions. Take responsibility for your feelings and behaviour. When criticized or challenged, rather than taking offence ask yourself, “What can I learn from this situation?” If you lash out it will affect your client’s emotions. Likewise, if you hurt someone’s feelings, offer a sincere apology. Learn how to respond to a situation rather than react to it. Reacting typically involves an emotional behaviour, whereas, responding involves deciding how you want to behave. All client interactions should be conducted in a technology-free environment. Avoid distractions from text messages, emails, and voicemails, and give customers your undivided attention. Distractions create negative emotions in your clients. Take a moment to consider your actions before speaking or acting. This can help you manage your emotions and help you be more thoughtful and less emotional when responding to a situation. It also makes you look more impressive when your client sees you take the time to ponder their questions and comments. Increasing your empathy can go a long way in relationship building. Practice understanding why someone feels or behaves in a certain way and communicate that understanding to them. Practice makes perfect If the above is something you struggle with, try scheduling a couple of minutes at the end of the day to reflect on your daily actions and how you handled yourself. We all learn through actions. Think back on your client interactions and try to identify areas you could have done better. The relationships you build with your clients are the most important part of your design business. As I said in episode 85 of the podcast which was titled Reel in Repeat Clients, a client would much rather work with a good designer they like, than work with a great designer they don’t like. If you learn to identify and master your Emotional Intelligence you will become the designer your clients like. Do you struggle with your Emotional Intelligence? Let me know your goals by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Travis I just finished the episode on hourly rates, and you brought up the niche topic. I target the church/ministry niche, personally, and have several years' experience in this niche. However, it's a niche that typically is not willing to pay standard rates (because they are usually non-profit). The idea of charging more in this niche seems impossible. Do you have any experience with working for non-profit clients, or any feedback on how to develop good quotes for those in the non-profit sector? Recently I've been asking them first to let me know what they have budgeted, but they often have no idea what to expect, or simply don't know what to budget. I try to help them come up with a good number, and then I adjust how much time I spend on the project accordingly. To find out what I told Travis you’ll have to listen to the podcast. Tip of the week Hand Written Thank You Cards. A great way to solidify your client relationships is by sending them a hand written thank you card after a project is completed. Not only are hand written cards a great way to stand out and be remembered, but they offer another opportunity for you to show off your design skills to your client. Most people are not used to receiving personal correspondence through the mail anymore. This simple tip will go a long way to establishing your business as one that goes that extra step. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How do you handle criticism? As a designer, you will receive criticism on your work. How you deal with that criticism will determine what kind of designer you are. In this episode of Resourceful Designer, I discuss why criticism is essential to your growth as a designer. Listen to the podcast for the full story. One of the advantages of attending a design school is the opportunity to experience criticism from your teachers and classmates. It's not fun, but it does prepare you for the real world where clients don't hold back their feelings about your work. We all have blind spots we can't see. Through criticism, you learn to identify those blind spots and improve on them, which moulds you into a better designer. Perfection is unattainable My brother was an artist. After watching him sign his name to a painting he just completed I asked him how he knew it was done? He replied to me that it wasn't done and it never would be done. He signed his name to it not because the painting was done, but because he was done with the painting. The same goes for design. At some point, you simply have to say the design is complete and move on. Remember, the design you create is not for yourself, it's for your client. They are the ones that will see and use it on a regular basis. They are the ones that have to be happy with the design. So listen to the criticism they give you. Impart your design knowledge upon them if you find their suggestions don't align with your idea but ultimately, they must be satisfied with what you give them. After a time, you will come to know your client's likes and dislikes. As your relationship grows, you will receive less and less criticism from them. When that happens, you will know you have become a better designer. In the meantime, embrace all the criticism directed your way and use it to grow as a designer and as a person. What's your experience with handling criticism? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Antony I am just starting off graphic and web design here in Kenya and have been thinking of doing this as a business. Most of my questions have been addressed in the podcasts I have listened to but there is one area on which I would like advice on. What are the best terms of payment when doing graphic design work? What works for many service businesses over here is asking for a deposit and the rest paid after the work is delivered. What is your take on this and what has worked for you? To find out what I told Antony you’ll have to listen to the podcast. Resource of the week Backblaze Never Lose a File Again with the World's Easiest Cloud Backup. Backblaze gives you peace of mind knowing your files are backed up securely in the cloud. Simply set it up and forget about it. Backblaze works in the background and automatically backs up new and modified files. Hard drive crashes are only one thing you need to worry about. Your files are also vulnerable to hardware theft and natural disasters such as floods, fires, earthquakes etc. With Backblaze you can rest at ease knowing your business files are safe no matter what happens. Backblaze works on Mac or PC and is just $50/year. If you are currently using CrashPlan as your backup solution you may want to consider switching to Backblaze. CrashPlan announced that they will no longer provide consumer backup services. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Turn all clients into repeat clients. Your goal as a designer is to turn all your clients into repeat clients. But you can't do that unless you build a relationship with them. Many new designers worry too much about the designs they create than they do about the relationships they build with their clients. Don't get me wrong, good design skills are a key element in building a strong graphic design business. But they're only one part of the equation. You could even say that your ability to build client relationships is more important than being a great designer. After all, clients would much rather deal with a good designer they like, than a great designer they don't like. I cover this topic in greater detail in the podcast so be sure to listen. Here is some of what I talked about. What's the big deal about repeat clients? You may be thinking "what's the big deal? If a client likes what I do they'll come back." Unfortunately, that isn't always the case. Clients don't want to work with someone they don’t like no matter how talented you are. And if they do end up working with you and discovering they don't like you, the chances of them becoming repeat clients once that first project is done are very slim. However, if they enjoyed working with you, they are much more likely to come back to you instead of looking for a new designer. After all, time is money and if they don't have to spend time looking for a new designer then you saved them money. After all, time is money and if they don't have to spend time looking for a new designer then you saved them money. What are the benefits of repeat clients? Once you build relationships with your clients it becomes much easier to pitch new ideas to them. They become much more receptive to your ideas and directions. Trust is another key factor. If your clients don't have to explain their business to you before every job, they are more likely to give you more freedom in your design choices. Not to mention the money. Would you prefer work on a $5k job for a one-time client, or on a $1k job for a client that comes back with more work every few months? In the long run, you’d be better off with the second client. That’s why you should be trying to get repeat clients. Your business success depends on it. How do you turn clients into repeat clients? The formula is quite simple really. If you do good design work and treat your clients well, there’s a very good chance they become repeat clients. It's that simple. Think about any restaurant you've visited. If you enjoyed the food and had great service, wouldn’t you go back? On the other hand, if either the food or the service was subpar there's a good chance you would avoid that restaurant in the future. But treating your clients well goes beyond simply doing what they ask of you. In episode 84 of the podcast, I talked about being more than a "Yes Man or Woman" and becoming a problem solver for your clients. You need to become more than just someone your clients like. You need to become someone they value. If you do it right, you may even become someone they can’t imagine not working with. The best way to turn clients into repeat clients is to let them know what other services you can offer them. You need to make suggestions for things they haven’t thought about. Be a Problem Solver. The best problem solvers find solutions to problems the clients didn’t know they had. If you can do that, you’ve won yourself a repeat client for life. What's your strategy for getting repeat clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Barbie When is the best time to ask your clients for testimonials and what is the best way to ask them? To find out what I told Barbie you’ll have to listen to the podcast. Resource of the week: Coming Soon Page & Maintenance Mode This week's resource is a Wordpress plugin I install on each and every website I build. It's called Coming Soon Page & Maintenance Mode by SeedProd. This plugin has two functions. The first allows you to display a customized "Coming Soon" page on a domain while the site is being built. The second allows you to create a custom "Maintenance Mode" page to display any time you are doing work on a live site. I always design these custom pages with the site company's logo and contact information so that even with the website down visitors are still able to get a hold of the company. It's also very handy for blocking out curious eyes while a site is under construction. When it's time to show your client something you simply turn it off and allow them to look. You can then turn it back on again to continue working in private. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever heard the term "Yes Man" or "Yes Woman"? A Yes Man or Woman is someone who follows orders without questioning them. Whatever is asked of them is what they do. A good designer can't be a Yes Man or Woman. As a designer, you are also a problem solver. Your job is not to do what the client asks without question, but to question what the client asks. Your job is not to do what the client asks without question, but to question what the client asks. When a client presents you with a brief for a new project you need to be able to examine the outline and explain to them why something will or won't work. And if something won't work, you need to be able to provide alternative solutions. You need to solve the problem. Some clients have no idea what it is they want or need. That's why they come to you. As the problem solver, they are trusting you to have the solutions. If you can provide those solutions you become much more than just their designer. You become a valuable asset to their business. And that translates into a loyal client for life. For a more in depth discussion on this topic please listen to episode 84 of the podcast. How have you been a problem solver for your clients? Let me know what problems you have solved for your clients be leaving me a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Joseph How do I introduce a design that I feel like a company really needs? Details I went to a vegan restaurant and noticed their menus are homemade or crafted by Fiverr’s finest. I really want to give them the menu they deserve and maybe need. I’m a designer who’s still in college pursing my design degree. The problem is this will be my first time pitching. I usually just get a referral for work so this is new to me. I'm not shy or nervous with people but some tips for the approach would be great. To find out what I told Joseph you’ll have to listen to the podcast. Resource of the week 21 Stock Image Sites Every Designer Should Know About Love 'em or hate 'em, stock image sites are the backbone of any graphic design business. As such, every graphic designer should have a repertoire of good quality stock image sites in their toolbox for when the need arises. I've gathered 21 such stock image sites that I believe every designer should know about. Some are premium sites, some offer inexpensive stock photos and images and some are completely free. All offer quality stock images that can be used for commercial use by your graphic design business. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What's your hourly design rate? What you should charge as your hourly design rate is an often debated topic amongst designers. Everybody seems to have their own opinion as to how to calculate what you should charge. I guess I'm no different because on this episode of the Resourceful Designer podcast I do just that. I give you my opinion of how you may want to choose your hourly design rate. One of the biggest issues I see is designers undercharging for their services. They're either not confident enough in their skills and abilities and are afraid to charge a high enough fee. Or they feel they can't charge higher fees because they're only designing part time. Regardless of how long you've been designing or the amount of time you currently spend designing you're probably not charging enough for your services, but that's the topic for another day. Today I want to share why you need an hourly design rate and ways to determine the rate that's best for you. Why you need an hourly design rate. Even if you normally use project based or value based pricing you still need to know how much you are worth per hour. Even if it's just to know whether or not you are under or over charging on your projects. You also need to know how much you're worth if someone asks you for your time. Perhaps as a design consultant. Without knowing your hourly rate how will you know what to charge for your time? What determines your hourly design rate. Your hourly design rate depends on many factors and differs for each designer. Where you live, what sort of clients you're going after, your experience, your skill all play factors in determining what you should charge. Specializing in a niche can also play a factor. A designer who specializes in a certain industry should command higher prices than a designer not familiar with it. All of these things should be taken into considering when determining what your hourly design rate will be. Determining your hourly design rate. Ok, here's the nitty gritty of it. Ways for you to determine exactly what you should charge per hour. You will need to decide which method, if any, is best suited to your situation. Guess It sounds crazy but guessing is actually a pretty popular method used by many designers. I'm not saying it's a good method, just that it's a popular one. Some designers simply pick a number out of thin air and use it as their hourly design rate. Most of the time the number they choose is much lower than they should be charging but guessing is a viable option for choosing. Spy on your competition Tried and true for generations, spying on your competition is an easy way to judge what the going market is for designers in your area. Simply call them up, or have a friend do it for you, and request quotes. Use those quotes to determine what they are charging and to set a baseline for your own pricing. Adjust as needed for experience and skill and then start hunting for clients. Research industry averages There are many organizations that compile design salaries around the globe. The AIGA and RGD are great resources in North America. Research what designer in your area are making and base your hourly rate to match. Calculate your hourly rate Probably the most accurate way to determine your hourly design rate is to calculate it yourself. Add up all your expenses including general expenses and labour expenses, savings, etc.. Then estimate the number of billable hours you expect to work each week. Divide the first number by the second number to determine your hourly design rate. For example: Your monthly expenses including mortgage, utilities, car payment, fuel, groceries, medication, etc. = $4000/month A spending allowance for things like movies, restaurants, treats, etc. = $400/month Money you put aside in savings = $400/month Total $4800/month Billable hours you want to charge per month = 80 (20/week) Remember that billable hours and working hours are two different things. You will only be able to bill for some of the hours you spend working each month. Divide your monthly expenses by the number of billable hours to determine your hourly design rate. $4800 ÷ 80 hours = $60 per hour. In this example, the designer needs to charge $60 per hour and work a minimum of 20 billable hours per week in order to cover their expenses and savings. Keep in mind that this is just a base and is intended to give you an idea of where to start. You do not need to use this number as your hourly design rate. Your personal situation will also factor into this equation. If you're a student living with your parents you may not have as many expenses as someone renting or paying a mortgage. What should you do? I can't tell you which method is best for you. Only you can decide that. I can tell you that establishing an hourly design rate will help you regardless of whether or not you bill by the hour. If you don't have one yet, I highly encourage you to determine your hourly rate as soon as possible. How did you determine your hourly design rate? Let me know your goals by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jonathan I am looking to start a web design business while I am a full time employee. I've been doing a lot of research and wondering your thoughts on a sole proprietorship vs. llc. I feel like the business side of the business is preventing me from starting the business before it's even been made. I'm not completely sure its worth setting up an llc if I am starting a business on my free time. (ex: quarterly taxes) Any help you may have is greatly appreciated. To find out what I told Jonathan you’ll have to listen to the podcast. Resource of the week Screenflow This week’s resource is something I've shared before, ScreenFlow screen recording software. It has helped me streamline my graphic design business so much that I have to share it again. Using ScreenFlow has saved me so much time and headaches. Instead of teaching clients how to use their new websites and then helping them again a month or so later when they’ve forgotten, now I just record a short instructions video showing them what to do. If they need a refresher or need to train someone new, they have access to the video and they don’t have to interrupt me for help. For that reason alone I highly recommend ScreenFlow. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Legacy Plans help build client loyalty What are Legacy Plans you ask? Legacy Plans are when someone continues to pay a certain price when everyone else is paying more for the same service. Physical fitness gyms do this best. When you join a gym chances are your monthly fee is fixed for life. As long as you remain a member your fee will never go up. But if you let your membership expire and then decide to come back, you will be forced to pay the same higher fee newer members are paying. In this week's episode of the Resourceful Designer podcast, I discuss ways to use legacy plans with your design business. Be sure to listen to the episode for the full story. How to use legacy plans with your design business When you raise your design rates. The best time to introduce legacy plans in your design business is any time you raise your design rates. Every time you raise your rates you have an opportunity to lock in your current clients at your old rate. I don't suggest you do this with every client. But good recurring clients who would benefit from the discount are perfect candidates for legacy plans. By placing good clients on legacy plans you send them a message that you care for them. This builds loyalty and trust which translates into more business and referrals from your clients. Maintenance plans Maintenance plans are another opportunity to introduce legacy plans. Informing your clients that you've raised your monthly maintenance fee for managing their website is never fun. But if you tell them you've raised your rates but they're locked in at the old rate they'll appreciate your services that much more. Retainer agreements Legacy plans and retainer agreements go hand in hand. Informing a client that your retainer rates are going up but it doesn't affect theirs for as long as they keep paying is a great way to build client loyalty and guarantee your steady retainer income. Knowing their retainer rate will go up if they stop paying it is a great incentive for clients to keep sending you money month after month. Even if they don't have work for you. Things to keep in mind with legacy plans Make them feel special When informing your clients about their legacy plans be sure to make them feel special. Tell them not all your clients are being offered this special deal. By showing the scarcity of the plan you show your clients how important they are to you. Have an escape clause. You can set an expiry date for any legacy plan, telling your client it will expire in one, two or three years at which point they will be billed your going rate. You could also leave the end date open. Let your clients know that you don't know how long you will keep these legacy plans going but you will let them know well in advance should you decide to do away with them. The last thing you want is to start resenting a client years from now because they're only paying you $20 per hour when everyone else is paying you $100. So make sure you leave yourself a way to end the plan on your terms. Do you use legacy plans with your design business? Let me know by leaving a comment for this episode. Questions of the Week There's no question to answer this week but I would love to answer one of yours. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Tip of the week Outlining Text in Adobe Acrobat This week's tip was shared by Dana in the Facebook Group. If you've ever had to extract some design element from a PDF file you've probably encountered the dreaded "font missing" message. Your choices are to accept a substitute font or try to match the original with the closest font you have available. Neither is the best scenario. This week's tip offers another work around. By following the steps mentioned on this page you can create a new PDF file with the fonts outlined, making it possible to extract your needed elements the way they are meant to look. Give it a try. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever been burned due to proofing errors? Proofing errors are the bane of all graphic designers. Anyone who has been in this business long enough knows that clients will almost always try to blame you when they find errors on their project. You can’t really blame them, it’s human instinct to try and pass the blame. We’ve been doing it since we were young. Even a toddler who sneaks a cookie might try to blame it on one of his siblings or maybe even on the family dog. It’s because of this instinct that we need to protect ourselves. Because when it comes to proofing errors on graphic design jobs, especially when printing is involved, there’s a lot more at stake than a simple reprimand for eating a cookie. It’s not as big a deal when it’s a website or some other digital piece. Those errors can easily be fixed. But fixing an error on a printed job could cost thousands if not hundreds of thousands of dollars. And you don’t want that on you. On this episode of the Resourceful Designer podcast, I discuss ways to protect yourself from proofing errors. Be sure to listen to the episode for the full story. How do you protect yourself from proofing errors? You can't. Proofing errors are going to happen. It’s the blame you need to protect yourself from and it all starts with your contract. Your contract may be full of unintelligible legalese but all that bloated wording is there for a reason, to protect you. On your contract, you must include a clause absolving you of any blame once the client approves and signs off on a job. Once they sign off, it’s in their hands and you are clear of any blame. For this reason, you should NEVER ACCEPT an approval from your client that says something like “we approve this job with this one small change”. No matter how trivial the change is, you need to have it viewed and approved by the client. You may think to yourself "that paragraph that's missing a period at the end isn’t a big deal. I’ll just add the period and send the file to print." Don’t do it. Every time you touch a project there’s a possibility of something going wrong, something shifting, something changing. So don’t take any chances. Get the client to approve every change they ask for. Even if it means delaying a deadline to get that approval. Here's an example of how a simple revision could go wrong. A client tells you the job is approved once you change "S. Thompson" to "Steve Thompson" on page 3. You go to page 3, find "S. Thompson" and charge it, as requested to "Steve Thompson" and send the job to print. But unknown to you, "S. Thompson" appears 2 times on the third page. The client wasn't specific and you didn't realize there were multiple occurrences and only changed the first one. What started out as a simple change turns into a costly error that could have been avoided if only the client had seen the revision before it went to print. Regarding your contract. Your contract should state that the client is fully responsible for making sure every aspect of the job is satisfactory to their liking. This includes layout, text, copy, images, colours, folding, etc. Your contract should also state that the client is ultimately responsible for any errors, EVEN IF THE COPY THEY SUPPLIED YOU WAS CORRECT. This is a very important one. Clients will often proofread their copy before providing it to you and think they don't have to proofread it afterwards. You need to make sure the client still proofreads it to make sure nothing has changed between the time they supplied it and the time they approve it. Remind your client that you are not responsible for any errors should the client not proof the job carefully. Beyond the contract Even with a clause in your contract absolving you of any errors due to improper proofing, you should take it upon yourself to remind the client with every proof you supply them. A simple statement told to them or a small paragraph in an email stating once again that you are not responsible for any errors or omissions once they sign off on the job. The more you remind them, the less chance they come after you should an error be found afterwards. Things that could help prevent errors. Don't forget to use your computer's Spell Check/Grammar Check features. It's such an easy thing to forget to do but it could save you many headaches down the road. Proofread your work. You are not responsible for spelling errors but they still look bad on a piece you designed. Read everything yourself to see if you can spot any problems. Tip, read from right to left, one word at a time. This will force you to read each word individually and you’ll catch more spelling errors that way. The mind is a wonderful but weird tool. You can easily overlook misspelt words that are right in front of you as you are reading. Have you ever seen this paragraph before? Every word is misspelt. The first and last letters are correct but the middle letters are mixed up. And yet you can still read the paragraph easily enough. This goes to show you just how hard it is to spot spelling error while reading. I cnduo't bvleiee taht I culod aulaclty uesdtannrd waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, huh? Yaeh and I awlyas tghhuot slelinpg was ipmorantt! See if yuor fdreins can raed tihs too. What's the takeaway? Graphic designers are human. Just like everyone else, we make errors. And that’s OK. Things happen. fast typing fingers might miss a beat and type something wrong. Accidental mouse clicks can shift things on a page. Copy/paste might miss something that wasn't highlighted. Face it. Errors will happen. there’s nothing you can do about it. So you might as well protect yourself as best you can so that the blame for those errors don't fall on you. Do you have any stories about proofing errors you would like to share? Let me know your goals by leaving a comment for this episode. Questions of the Week There's no question this week but i would love to get one from you. Submit your question to be featured in a future episode of the podcast by visiting the feedback page.   Resource of the week Coolors.co Coolors.co is a super fast and super easy way to create, save and share colour pallets for whatever job you’re working on. Choose from a gallery of ready made pallets or create your own from scratch or based on some pre-selected colours. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you explain why you took the direction you did when presenting designs to your clients? If you belong to any graphic design groups on Facebook or Linkedin you've seen people post their work for critique. Why not, it's a great place to get the opinion of fellow designers. However, one problem that happens over and over when people explain their work is they usually explain how they designed it when what they should do is explain why they designed it. That's the topic I cover in this week's Resourceful Designer podcast. Be sure to listen to the episode for the full story. Explain why you designed it, not how you designed it. Face it, clients hire you for one reason and one reason only. Your ability to get the job done. They don't care how you get it done. All they care about is the finished product. As long as you can produce good quality work in a timely fashion they will be happy. Think of a carpenter hired to build a cabinet. The client doesn't care what tools the carpenter uses. Nor does he care what skills or techniques he employs. All the client cares about is having a well crafted and functional cabinet. The same goes for design work. It's the finished product that matters, not the journey you took to get there. Explain why and avoid going back to the drawing board. Client's don't reside in our world. They don't live and breath design the way we do. Because of this we sometimes forget that clients may not see our designs the same way we do. If you take the time to enlighten the client and explain why you designed something a certain way, there's a good chance they will appreciate the design much more and you avoid having to go back to the drawing board to change a perfectly good design. Present in a way that allows you to explain why. Obviously, the best way to present your designs to a client is in person. Unfortunately, it's not always possible to meet face to face with them. Therefore it's up to you to present your designs in a way that allows you to talk to the client as they're seeing the design for the first time. Set up a video or phone call and email or provide a link to your design for the client to see while you're talking to them. Record a screen capture video explaining your design to the client and send it to them. However you can manage it, try to be present when your client sees the design for the first time. Explain what they are seeing and explain why you chose to design it that way. Your explanation will go a long way in showing the client the value in the design. How do you explain your designs to your clients? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jordan I was wondering what types of content I can post for my business on social media? I've started creating blog posts. But, I know brands are about 70% content 30% selling when it comes to social media. If you're a potato chip company for example... you can post a picture of your potato chips and say "Have a great summer with acme potato chips". If you're an music entertainment company you can post "It's Miley Cyrus' birthday today. #HappyBirthdayMiley". But, I'm at a loss for what content would be valuable to clients of a graphic design/web developing business and not just targeting other graphic designers, developers, and creatives who aren't my clientele. To find out what I told Jordan you’ll have to listen to the podcast. Resource of the week; Four Week Marketing Boost. I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 15-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected.  After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you get word of mouth referrals for your design business? Growing your design business takes a lot of hard work. Especially when first starting out. Word of mouth referrals are and always will be the most effective way of achieving this growth. Back in episode 67 of the podcast, I shared a proven strategy for getting design referrals. That episode was more geared to designers working in a specific niche. I received a lot of great feedback on that episode but one question kept coming up. How do I get design referrals if I don't have a niche? Hence this episode, be sure to listen to the podcast for all the details. As designers, we work in a world of marketing, advertising, promoting, social sharing and so much more, but nothing beats an evangelist who spreads the word about you and your services by word of mouth. When you break it down to its core elements, there are only two main ingredients to garner word of mouth referrals. You need to offer great designs to your clients You need to offer great service to your clients That's it. If you can offer both of those you are on your way to getting word of mouth referrals. It all comes down to client relationships. The better the relationship with your client the better the chance they will refer someone to you. Why is word of mouth so important? Here are some stats I came across while researching this episode. 92% of consumers are influenced by word of mouth. This means 92% of potential clients will choose a designer based on what they are told over what they see or read in advertising. 76% of consumers refer a company they trust. This means 76% of your clients will refer you to someone else providing they have a good relationship with you. 59% of business will ask their peers for advice before making a purchase This means 59% of business owners, your potential clients, will ask other business owners their advice before choosing a designer. With these numbers already in your favour, why not give them a little push. Don't sit back and wait to see what will happen. Be proactive and take charge of your own word of mouth campaign. How you should promote word of mouth referrals Be proactive. Don’t wait until after the project is done to ask for referrals. Ask for referrals up front. Tell your clients from the start what services you will be providing them and ask that they share what you’re doing with others. Tell them that if they’re happy working with you, you would be grateful if they would pass on your name to friends, family and colleagues who might require similar work. Be sure to mention other services you do that they could refer you for. Who knows, you may even get more work from them. Offer an expiring incentive for referrals. Even with the best of intentions clients will probably forget to refer you when the chance arises. But if you offer them an incentive, especially one with an expiry date, they will be more inclined to think about who could use your services. Offering a gift card for every referral they send your way is nice. However, offering a gift card for every referral they send your way within the next 30 days gives them a lot more incentive to talk about you. Give them an easy way to make referrals. The easier you make it for them the more chance they will refer you. Give them extra business cards to hand out. Provide them with your social media profiles to share. Create a referral form on your website they can use to introduce potential clients to you. Thank them and keep on thanking them. As soon as you hear from a referred client, even if they don't hire you, you should thank the person that referred them to you. Letting your client know how much you appreciate the referral will go a long way to garner even more referrals. If the referred client does hire you, let the client that referred them know how the project turned out. You can even send them a thank you gift afterwards regardless if you gave them a referral incentive or not. The bigger the project the more personal the thank you should be. It's all up to you. By taking advantage of these simple tools you will become more visible, gain the trust of your clients, build better relationships with them, and increase your bottom line. Start your word of mouth campaign today! How have you promoted word of mouth referrals for your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from James Thank you for your article on retainer agreements. I had a question. How do you handle the assignment of rights for the artwork. What if it is likely that one will be designing logos or original characters under a retainer agreement? To find out what I told James you’ll have to listen to the podcast. Tip of the week The Golden Ratio I'm not going to go into the mathematics of the Golden Ratio (or Golden Spiral). Simply put, it's a formula that appears in many places in nature. Many believe it's the formula that adds beauty to the things we see around us. By incorporating this formula into your design work you can create designs that are much more appealing to the eye. Have a look at these YouTube videos on how to incorporate the Golden Ratio into your design work. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever heard of upselling? Upselling is the process of getting someone to upgrade their purchase or getting them to add things to their order at the time of sale. Most predominant in the fast food industry where you will often be asked if you would like to increase the size of your drink or if you would like fries with your order. Upselling is a great way for a business to increase revenue.  Many people believe "upselling" is a dirty word. A way of manipulating clients into spending more money. But upselling can actually help clients get more value from their purchase and in turn, help your business get more loyalty and revenue from the client. When done correctly, upselling can help build deeper client relationships. Don't view it as a sales tactic, view it as a client happiness tactic because of the extra value you are providing them. In this episode of the Resourceful Designer podcast, I discuss ways you can use upselling to your advantage. Be sure to listen to the episode for the full story. How upselling applies to your design business. Every time a client discusses a new design project with you, it opens a window of opportunity for upselling other services and products you can offer them. For example, while discussing a new web design project you can offer additional services such as hosting, website security, backup, upkeep and more. You could also offer to design their social media profiles so they match the new website. These are things the client may not think of. By upselling them on these services you are providing them with added value while also increasing your revenue. Designing a logo for a new company is the perfect time to upsell them on stationery, signage, vehicle wraps, social media branding and so much more. Even something as simple as offering stickers with their logo on them is an added value for the client. Do you offer print brokering? Print brokering is a perfect opportunity for upselling. Clients often don't realize that printing costs decrease exponentially as quantities increase. So a print order that costs $200 for 1000 items might only cost $275 for 2000 items. Paying an extra $75 to double their order may be worth it for the client. You are providing them with an extra value while also increasing your profit margin on the print order. Do you work on retainer? Not only do retainer agreements provide you with a guaranteed steady income, they can provide immense value to your client. A retainer agreement in itself is a valuable upsell for your client that uses your services on a regular basis. Especially if you offer them a discount on your rates in exchange for the guaranteed income. Give it a try Upselling to design clients has been happening since the inception of the design industry so why not take advantage of it to provide extra value to your clients while also increasing your revenue? It's very easy to do. Simply offer the client more than they expected while discussing design projects with them. Not only will they appreciate the added value, but it will make them more loyal to you and strengthen the important client relationship you are building. Both parties win and there's nothing dirty about that. Upselling, give it a try. What examples of upselling have you used? I would love to know how you use upselling to increase your design revenue. Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Florida Boy Hello Mark! I've listened to a lot of your podcasts, and while at this moment I'm not looking to make a leap just yet into becoming a solopreneur, I am very much inclined to doing so. In multiple podcasts, Mark, you mention that although we are alone, we do not need to go about conducting business alone; it's OKAY to have help. I have over a decade of experience with Print media, shirts, signs, etc., but what if, instead of only contracting out specific things, I contracted, say, ALL the work out and focused on maintaining relationships with the customers and designers and all the marketing aspects? Does it seem like too much to not have a handle on? I would really love to hear your thoughts on this. Thank you and keep up the great work on all your podcasts! To find out what I told Florida Boy you’ll have to listen to the podcast. Resource of the week Missinglettr Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post. I've been using Missinglettr for several months now and am very pleased with the results I'm getting. Missinglettr is a simple way to create social engagement without taking up too much of your time. If you have, or you know someone who has a blog, Missinglettr might be the solution to help spread it to the masses. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Who do you have on your Design Team? Have you ever heard the term it takes a village to raise a child? Basically what it means is that a person is a sum of the people around them. Those people around them mould and form them into the person they become. The same can be said of you as a designer. You are the child in the village. As such, you require a team to make you the most well-rounded designer your clients can hire. That team needs to be made up of people that can help your business succeed. In this week's episode of the Resourceful Designer podcast, I discuss who should be on your team and how to find them. Be sure to listen to the episode for the full story. Here's a brief outline of what I talked about on the show. Who should make up your team? Your team should be made up of people with skills to complement the services you offer. People with skills you either don't have yourself, skills you are not that good at, or skills you simply don't want to do. People to consider adding to your team. Photographers Illustrators Copywriters Programmers Translators Print designers web designers Developers Facebook ad expert Email marketing expert Sales funnel specialists SEO Experts etc. There are much more people you can have on your team but you get the idea. Where do you find team members? Good places to find team members are on websites like toptal.com, upwork.com or even fiverr.com. But don't limit yourself to these resources. People to include on your team can be found everywhere if you keep and eye out. Pick up business cards whenever you can. Write down names you hear on podcasts or read on blog posts. Take note of people mentioned in magazine articles, people you see on social media, people you meet at conventions and gatherings. People referred to you by family, friends and peers. Basically, anyone with a skill you may end up needing some day should be added to your team. They don't need to know they're on your team. Building your team is mostly a one-way streak. It's great if you can get to know someone before adding them to your team but it's not necessary. All that is necessary is that you know what they can provide to you and your business. Team members don't even have to know they're on your team. In fact, they don't even have to know who you are to be part of your team! If you hear of a great architectural photographer in your area you could add them to your team of photographers to call upon should the need arise. When the time comes and you need architectural photography you'll already know someone to contact. That's the reason to build a team. Plus, when a client asks if you can take photos of their building you can say yes, knowing you have a great photographer you could hire for the job. Team members to make your life easier. Besides people with design related skills, you may need you should also have team members to help you run your business. Bookkeeper Lawyer Accountant Virtual Assistant Business Coach Mentor Networking groups Your Peers And don't forget to include your family and friends. You need their support more than anyone's if you are going to succeed in your business. Who do you have on your team? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Mrs. Flowerpot How do you politely decline clients who requests part of your intellectual property. ie. suppliers details, how I created a particular graphic and more specific questions about my practice that has taken me years to gather the knowledge for. These incidences have happened to me in the past and in trying to be helpful, I have in fact allowed them to take work and fees from me. Am I holding my knowledge too tight? How much should we share? How do we decline their questions without the conversation becoming awkward? To find out what I told Mrs. Flowerpot you’ll have to listen to the podcast. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you made the transition yet from employee to entrepreneur? This week's podcast episode is a bit different. Instead of answering a listener's question at the end of the episode like I normally do, I chose to create an entire podcast episode to answer a great question I received. Here is the question I received from Dave. I work full-time as a graphic designer/prepress operator and have wanted to start my own freelance business for some time. I have also been learning web development to broaden my skills, which I usually try and work on at weekends along with juggling life as a new dad with a 5 month old son. I am at the stage where I want to take on small design jobs to build my client base before eventually being a home based designer full-time. So my question is how did you approach the transition of moving from the print shop to working for yourself? how long did it take? and do you have any insights for someone who is very time poor that wants to make the leap into self employment? Thanks again for everything you do through the podcast, it has answered so many questions for me already. keep it up!!! kindest regards, Dave I thought this question merited more than just a couple of minutes at the end of the show. My Story To fully answer Dave's question I need to tell my story of how I made the transition from employee to entrepreneur. I'm not going to go into everything here. If you want to know my full transition story you'll need to listen to the podcast. The short version is when the print shop I worked at decided web site design was a service they no longer wanted to offer I took my skills and knowledge home with me and started a part-time business in the evenings. It didn't take long for web clients to start asking me to design things that were a direct conflict of interest with my day job. After discussing it with my wife I made the decision to start working towards the day I could leave the print shop and work full-time for myself. One year later I handed in my resignation and never regretted the decision. Of course, there's a lot more to the story so be sure to listen to the podcast. My advice for those getting ready to transition from employee to entrepreneur. Create a business Freelancing on the side doing the odd job here and there is great. But if you are planning to someday work for yourself full-time you should start a business now. By registering an official business you will have a much easier time in setting things up when it comes to dealing with banks, credit, suppliers, and so on. Not to mention all the tax write-offs you can claim through a business. Create a buffer Unfortunately, some people are thrust into the transition situation without warning through business closures, downsizing or any other number of reasons. But if you have the time to set things up I suggest you create a cash buffer to get you buy the slow times, because there will be slow times, especially at the beginning. Saving up six months worth of salary is usually a good buffer. Build up a client list If at all possible, try to form relationships with the clients you work with at your present job before transitioning. If you're lucky they may follow you when you leave. Or they may refer new clients your way if they know you're a trustworthy and skilful person. Tell your employer The first thing you should do is make sure you don't have any agreements with your current employer saying you cannot start a business on the side. If no such agreements are in place then you should let your employer know what you are doing. They don't need to know you eventually want to leave, but they should be aware of what type of business you are running after hours. They may even encourage and help you out. The last thing you want is for your employer to discover your side business through some third party. Don't burn bridges When the time finally comes to part ways from your current job, do so in an amicable way. No matter what you thought of your boss or the company you should part on good terms. You never know when you might require their services in the future or whether or not they may refer clients your way. Being an entrepreneur is a wonderful thing I love working for myself from home. I could never see myself working for someone else again. However, self-employment isn't for everyone. It takes a certain type of individual to have the drive and discipline to make it work. If you think running your own graphic design business is something you want to do I highly encourage you to start setting the pieces in place today for your transition. Mark your calendar and get working towards the day you make the leap from employee to entrepreneur. Best of luck on your transition. How did your transition go? I would love to hear how your transition from employee to entrepreneur went. Let me know by leaving a comment for this episode. Resource of the week Udemy As graphic designers, we need to keep our skills and knowledge in peak form. Udemy is one of the best places to learn new skills or brush up on rusty ones. Udemy offers a wide variety of courses for all stages of your career. I've personally bought courses on SEO, Google Analytics, Facebook Ads and more. Have a look today and see what you're going to learn next. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Does your design website have dedicated landing pages? One of the most asked questions I get is how do I attract new design clients? I wrote a blog post a while back sharing 10 proven ways to do just that but today I decided to do a podcast episode on another way, landing pages. Be warned, this isn't a quick way to attract new design clients. Landing pages are a slow burn meant to work over time but they do work. Below are some of the points I cover in the podcast. Be sure to listen to the episode for the full discussion. What is a landing page? Technically speaking, any web page someone lands on after clicking a link is a landing page. But when it comes to marketing the term "landing page" has taken on a new meaning. A landing page is a webpage with only one marketing purpose in mind, to generate leads and sales for your business. What makes a good landing page? A good landing page should be a standalone page without any distractions except for its primary goal, getting visitors to click on your call-to-action. The best landing pages have no sidebar, no footer and possibly no header or menu. The whole purpose of the page is to relay your message and allow your visitors only one option, to follow through on your CTA. A good landing page should have a pleasant, flowing design including compelling copy, appropriate imagery and a very easy way for visitors to interact with it, either a button or simple form allowing them to contact you for more information. At the bottom fo the landing page, almost as an afterthought, you should include a single line of text and a text link inviting visitors back to your website to learn more about you. How to use landing pages for your design website. Way back in episode 2 of the podcast I talked about how your design clients may not know everything you are capable of doing and how you should be informing them every chance you get. I also talk about this and how to get new work from existing clients in episode 72. But when using landing pages to attract new design clients you need to flip that concept around and concentrate on only one service at a time. I presume you already have a website for your design business and on that website you list all the services you offer. Things like logo design, business cards, trade show displays, posters, t-shirts, websites, social media profiles and so much more. It's great that you list all those services but the problem is, so does ever other designer in your area. That's where landing pages come in. You should be creating a landing page for every service you offer. Logo design should have its own landing page, website design should have its own landing page, wedding invitations should have its own landing page, you get the idea. Every one of those landing pages will focus on that specific service and nothing more. Not only that, but they should be composed in a way to entice visitors to want to work with you. Think about it from a potential client's point of view. When they google "poster design [add city name]" the search results will display a bunch of designers in your area capable of designing posters. But what will be more impressive to the potential client, a design site simply mentioning they design posters, or a dedicated landing page specifically talking about posters? Imagine them landing on a page with text something like this... Are you in the [city name] area and looking to have a poster designed for your business or upcoming event? If so, you've come to the right place. Here at [company name], we've been designing business and event posters for over xx years and we would love the opportunity to design your next poster." Again, what would be more impressive to the potential client looking for a poster design, a design site that mentions poster design amongst many other services or a simple landing page dedicated solely to poster design? Now, imagine if your site had landing pages for poster design, T-shirt design, ticket-design, etc. etc. You get the idea. Landing pages improve your design site's SEO I've talked about the benefit of landing pages from a potential client's point of view, but don't overlook the benefits to your website's findability. Adding dedicated landing pages to your site will improve its SEO ranking in Google, especially when it comes to Google's local search results. Google is much more likely to rank a page completely dedicated to logo design higher than a page that simply mentions logo design once on the page. I just mentioned Google's local search which allows local pages to rank higher than non-local pages. Take advantage of this by specifically mentioning your city or area on your landing page. You can also take advantage of other areas by creating multiple landing pages for each service by targeting different cities or areas. For example; build landing pages for wedding invitations in Toronto, Ottawa, Montreal, etc. Each landing page is a potential gateway to attract new clients. Build it and they will come As I mentioned at the beginning. This isn’t a strategy for getting new clients fast. It’s a long-term strategy. It may take months or maybe even years before it pays off. But all it takes is one person to one day Google something like "event poster design" and your hometown and the effort will have paid off. And you know what? As the concept of landing pages for online marketing becomes more and more popular others will be looking for landing pages for their own websites. So you can even build a landing page advertising that you build landing pages. How meta is that? So go get building your own landing pages. have you ever used landing pages before? Let me if you've used landing pages before or if it's something you plan on implementing. Leave me a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Chloe At what point should you start charging a client you started off doing volunteer work for. I offered to do a bunch of smaller design jobs for them to help out as my values and interests aligned with theirs. They are a smaller organisation without much money I wanted to offer some services for free as I really like their brand and would value having them as a client/for my portfolio. How do you bring this up without damaging the relationship and then how do you go about increasing your hourly rate over time as the workload increases and becomes more regular? To find out what I told Chloe you’ll have to listen to the podcast. Resource of the week: LeadPages Leadpages integrates with many popular platforms and services to give you the best landing pages and lead generation tools available. Their very simple creation tools have allowed everyone from Fortune 500 companies to first-time entrepreneurs, people in every industry to take control of their marketing and get better results. Leadpages is what I use here on Resourceful Designer to deliver all my special content including my free 4 Week Marketing Boost guide. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How often do you feel that afternoon crash? You know what I’m talking about don’t you? That crash you feel somewhere around 3 pm? You were productive all morning, you had a good lunch and came back revigorated but somewhere mid-afternoon it hits you. The Afternoon Crash.  Some say it’s caused by low blood sugar, some say it’s your body’s natural sleep cycle, others blame diet or being mostly inactive during the day. Although I can’t make you suppress those afternoon yawns, I can offer some tips and advice on how to avoid the dreaded afternoon crash and remain productive until the end of the day. For full details be sure to listen to the podcast but here is a brief rundown of what I talk about in this episode. Tip #1, Take Short Breaks You’ve heard how sitting for too long isn’t good for you? Well, One of the best suggestions I have for you is to incorporate short breaks into your workday to get up and walk around. Getting up and walking around will help clear up your mind so you can remain focused when you return to whatever task you were working on. Not only that but it’s also good for your long-term health. Just like your body gets tired and needs rest to recuperate, your brain gets tired as well. All it takes is a couple of minutes of getting up and walking around and you’ll be surprised how much better you’ll feel. Tip #2, Eat Well One of the perks of being a home-based designer is that we have the entire kitchen at our disposal when it comes to snack and meal time. One of the cons of being a home-based designer is that we have the entire kitchen at our disposal when it comes to snack and meal time. What you choose to eat during the day plays a big part in how productive you’ll remain. Having the whole kitchen at our disposal makes it very easy to grab the wrong things when we’re “in the groove” and don't want to take too much time away from our desk. It’s a lot easier to grab a few cookies and get back to work than it is to peel and cut up a carrot. Last night’s leftovers make a great lunch, providing you eat a lunch size portion. If you pack on your lunch plate like it’s dinner time you’ll only be contributing to that afternoon crash as your body uses up energy to digest the large meal. Eating healthy and in proper portions will help you remain productive when you really need it. Tip #3, Get Organized Every designer has their own way of handling tasks and projects. To learn more about how to do this listen to episode 66 of the podcast Tackle Your To-Do List With Tasks and Projects. Keeping your to-do list organized and up to date helps you organize your time and balance your workload. And when you have a balanced workload it makes it easier to focus on the tasks at hand, even when your brain starts to feel that afternoon crash coming on. When you feel that fog approaching, turn to your to-do list to keep you on track. If you’ve organized it well, you’ll know exactly what it is you have to do next. Tip #4, Limit Distractions In order to work most effectively, you need to limit the number of distractions around you. This will allow you to remain focused on the task at hand. Studies prove that it takes roughly 15-20 minutes to recover from a small distraction and get fully back into the task they were doing before being distracted. Every one of those distractions saps away at your energy and contributes to that afternoon crash. Email is the biggest culprit. I talked about how to handle email in episode 43, A Don’t Do List For Your Graphic Design Business. Emails distract you with every new email notification. If you stop what you’re doing to check your email every time you hear the new email chime go off, you’re going to find it hard to keep your concentration up for the entire day. Instead, you should set aside certain times of the day for checking and replying to emails. Or at least wait until you complete your current task to check them. Better yet, turn off your email when you are not using it and you’ll notice a big difference in your work habits and energy. Email isn’t the only distraction. Social media, internet browsing and many other things can distract you and sap the energy you need to get through your afternoon without experiencing a crash. It's up to you Everyone has a different working style and what may work for one person might not work for another. But if you follow these simple tips you’ll find yourself with enough energy to avoid that afternoon crash and overall you’ll be more productive. What do you do to avoid that afternoon crash? Let me know your strategy by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Andrew I know you are wildly successful, so I'm surprised when I hear you talking about smaller jobs that you take on here and there. Do you take on everything that comes your way no matter how small? Do you have guidelines about what you will and won't take on? To find out what I told Andrew you’ll have to listen to the podcast. Support The Podcast If you've been enjoying the Resourceful Designer podcast and are looking for a way to give back, you can now become a Patron of the show. For as little as $1 per month, you can show your support. There are also several perks for those who wish to donate more. Visit http://resourcefuldesigner.com/patreon for more details and to start supporting the show. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you dread pricing design jobs when you don't know how long they'll take? Have you ever had to quote on a design job but you have no idea how long it will take to complete it? If you're familiar with Project Based Pricing or Value Based Pricing then it isn't really an issue. But if you're one of the many designers who bill by the hour you may dread this scenario.  In this episode of the Resourceful Designer podcast, I talk about what you can do when you have no idea how long a project will take. Be sure to listen to the episode for the full story. Pricing design jobs by the hour. It takes a lot of practice to correctly guess how long a design job will take to complete. Notice I used the word "guess"? Because that's what it is, a guess. If you guess wrong you could loose a lot of money on the job. The only way to protect yourself if to pad your guess by overestimating which isn't good for your client. But what if there's another way that works for both you and your clients? Actual time billing. When the scope of a design project is such that there's no way to determine how long it will take, offer to bill for the actual time you spend on the job. Many clients will accept a contract stating you will bill them your hourly rate for the total time you spend working on their project. This is the easiest method and it benefits both you and your client. You know you won't loose any money on the design project, and your client knows they won't overpay on the job. But what if the client is worried you'll take too long? If your client is hesitant to sign your contract, you could offer a maximum price for the project. You bill them by the hour for the time you spend working on the project up to the maximum price, providing the scope of the job hasn't changed. This option should satisfy worried clients and make you look good when you come in under the maximum price. Just be sure the maximum price you set is enough to cover any unforeseen complications that may arise during the project. How do you handle pricing design jobs with undefined time lines? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tim How many works/projects/clients do you normally allow yourself to take in simultaneously within a week? To find out what I told Tim you’ll have to listen to the podcast. Tip of the week Get your Clients to pay for it. When it comes to hardware, software, plugins, fonts etc., If you need to purchase something for a specific project then you should be charging the client for it. Even if it's something you will be able to use in the future for other clients. There is nothing wrong with telling a client you require something to complete their project and including it on your invoice. You can then use that item as a selling feature or service you offer for future clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Where do you look for new work? One of the most asked questions I’ve heard over the years is “how do I get new design clients?” It’s a valid question. But let me turn it around and ask you, why do you need new design clients when your existing clients have plenty of new work you could do for them? In this week's episode of the Resourceful Designer podcast, I discuss how you can leverage your existing clients to get new work. Be sure to listen for the full story. Your clients already know you. Wouldn’t it be easier for both you and your client to work on new projects together since you already have a relationship started? It would be so much easier than starting from scratch with a new client. "But if my clients had new work for me they would surely let me know." Unfortunately, this isn't always the case. In fact, your clients may be coming up with all sorts of great design projects and not thinking about you at all. There are so many jobs and projects that go on in a business that would be perfect for you but for some reason your name never comes to mind. Things like display and presentation boards, facebook ads, internal handouts and so much more. It’s not because the client doesn't want to spend the money, it’s simply a case of them not realizing it’s a job for a skilled designer. Why don't they ask me to do it? The answer may be as simple as your client not knowing the full scope of what you are capable of. To learn more, listen to episode 2 of the podcast. If your client hired you for web design they may not know you also do print design or vice versa. Just because you designed a logo for a company don't presume they know you can also design their business cards and stationary unless you've told them. A lot of clients don't think that way. Telling a client you can design everything for them isn’t enough. Because your client may not know what “everything” entails. How do I get new work from existing clients? The answer is simple, make sure they don't forget about you. In other words, make sure you have a good relationship with them. Because people don't forget those they have good relationships with. And if they have a good relationship with you, they will think of you when new work comes up. How do you build a good client relationship? The trick is to keep in constant contact. No, I don't mean you should stalk your client. Just make sure they don’t forget about you. You have plenty of tools at your disposal you could use without seeming overbearing. Email or e-newsletter. Email or E-newsletters are great ways to stay in contact with your clients. Use them to let your client know what you've been up to. Let them know what interesting projects you've done for other clients. Let them know what new skills you've acquired. Let them know what new products or suppliers you've started using. Let them know what new services you're offering. Let them know anything and everything that may peak their curiosity. Your clients may find something you write about interesting and ask you to do a similar project for them. Don't forget to send personal emails to congratulate your clients on anniversaries, events, new products, accomplishments, and anything else of interest. Congratulating them via email is much more personal than doing so over social media. Any reason you can find to reach out to your clients and remind them you are there is a good thing. Who knows, they may just reply to your email with some nice new work for you to do. Phone Email is good, but hearing your voice is so much better. Follow the same examples as above but do so over the phone. They will appreciate it more and remember it longer. Not to mention that having you on the phone makes it much easier for them to ask your advice and possibly send some new work your way. Social Media Follow your clients on social media and interact with them. Comment on, like, and share your client’s posts. They take notice of who is following them and will remember you for it when they have new work that requires a designer. Visit them in person The above methods are a great way to improve client relations. But nothing beats a face to face meeting to drum up new work. Even if it's just popping in unannounced to say hello while you're in the neighbourhood. The fact that you took the time to stop in shows that you are serious about your relationship with them. Plus, there’s something about having you right there in front of them that can spark a client’s memory which can easily lead to you leaving with new work to do. A wealth of opportunities exist. We spend so much time worrying about attracting new clients that we sometimes overlook the wealth of opportunities available from our existing clients Reach out to them. The worst that can happen is you build a better relationship with them which could lead to new work in the future. And that’s never a bad thing. How have you leveraged your existing clients for new work? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Ruel I'm starting to offer design services for payment. In the past I didn't charge. I'm at a point where I utilized a stock image from a service called Shutterstock.com. Since the service charges for license, how would you go about charging for a design project that uses licensed material like a photograph? Would you pay for the photograph license and include that cost for the overall job? Would you have the client pay for the photograph license separately and charge for the design job without it? To find out what I told Ruel you’ll have to listen to the podcast. Tip of the week Payment Fees This week's tip is more of a warning. If you are charging your clients an additional fee when they pay by credit card or through services like PayPal you are probably breaking the law. According to the terms of agreement with these companies, you are not allowed to pass the service fee you pay on to your clients. If you are caught doing so you could loose the privilege of accepting payments that way. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you heard the concept of Good, Quick, Cheap? I first heard the concept of Good, Quick, Cheap on The Real Brian Show podcast. I was so fascinated with the concept that I decided to explore how it affects the graphic design industry. In this episode of the Resourceful Designer podcast, I expand on the concept and talk about Good Design, Quick Design and Cheap Design. To get the full story you'll need to listen to the podcast but here's a breakdown of what I discuss in the episode. The dream client Wouldn't it be nice if our clients had unlimited budgets, gave us all the time in the world to work on their projects, and allowed us to design it any way we wanted? We can dream, can't we? The truth of the matter is, there are very few clients that have both the budget and the time we would like to have on a project. If you manage to find one of these elusive clients, latch on to them for dear life and don’t do anything to compromise that relationship. The realistic client More realistically clients want you to design something good, quick and cheap. But therein lies a problem. You see, good, quick and cheap are all possible but only two at a time. Pick two The concept behind Good, Quick, Cheap is that not all three are available at the same time. Your client can only choose two of them. If they want a Good and Cheap Design, they won't get it quickly. If they want a Cheap and Quick Design, it won't be any good. If they want a Good and Quick design it won't be cheap. It all comes down to perception, need and value. Your client needs to decide which one they can do without, Good, Quick or Cheap. Be sure to listen to the podcast episode for the full story. Have you ever thought of the Good, Quick, Cheap concept before? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Michael Do you turn down work that does not align with your personal values and morals? If so, how do you "let them down gently" To find out what I told Michael you’ll have to listen to the podcast. Resource of the week iThemes Sync It's important to update WordPress, both for the security of your site and to take advantage of the latest features and improvements. But updates to WordPress core and any plugins or themes installed on your sites can happen pretty frequently. If you're managing multiple WordPress sites, keeping them all updated can take up a lot of your valuable time. iThemes Sync is an easy way to manage updates for all your WordPress sites from one place. Instead of logging in to each site individually, you have one place to view and install available updates, making WordPress maintenance easy. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Did you know your design business has a reputation? Have you ever thought about your design business’s reputation? What both your clients and more importantly potential clients know about you? Having a good reputation for your design business will not only enhance those important client relationships. But it can also increase your overall revenue and profit. So it’s vital that you do everything to avoid a negative reputation and make sure everyone sees you in a positive way. In this episode of the Resourceful Designer podcast, I share tips for improving your design business's reputation. Be sure to listen to the podcast for the full story. Here are some tips to manage your design business’s reputation Timely responses Provide timely responses to all inquiries, comments, complaints or requests you receive. It doesn’t matter if it’s on social media, by email, a phone call, even an old fashion letter. Getting back to someone in a timely manner will help your reputation. Handle criticism well Negative feedback and criticism can be harsh. How you handle it will influence your reputation. Reply to these comments politely and constructively, and use this feedback as a way to improve yourself and your business. You are a designer after all. Hopefully, you’ve developed a thick skin in dealing with criticism. Promote your clients Promote customer testimonials, success stories, and customer references on your website and print promotional materials. Clients like thinking they’re special. Show them off and your work along with it to your other clients. Create a client referral program One thing you may want to try is creating a customer referral program. It could be a discount on future orders or a gift card to a popular store or restaurant. Doing so will encourage happy customers to spread the word about you and your services. In the process, your reputation will grow. Ask clients for reviews and testimonials Encourage happy clients to write reviews and testimonials about their experience dealing with you. Having a client say good things about you will go a long way to increasing your positive reputation. Be sure to share them as mentioned above. Share with your clients Create newsletters, blogs, and even vlogs to keep your clients informed about new products or services you offer as well as industry news, and other helpful tips or resources. If you show you care about your clients they will care about you. Follow your clients Show you care about your clients by following them on social media. If they mention an event or a milestone congratulate them and share their message. To make this easier Set up social management tools and Google alerts so you can track and respond to client mentions on the web. Don't forget things like birthdays, anniversaries, events, etc. Better Business Bureau Set up a BBB (Better Business Bureau) profile so consumers can check your credibility. This will go a long way in improving your reputation. Customer appreciation Create customer appreciation events that are focused on thanking your customers for their loyal business. Community involvement Nothing makes you or your business look better than showing that you care about your community. Sponsor local organizations and teams, or donate time, money, or services to a charity to show your community support. Ask for advice Create customer surveys and offer a valuable coupon in exchange for your customer's time and input. Letting them know you care about their opinion will go a long way to helping your reputation. How do you manage your design business's reputation? Let me know your goals by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jerome I am a young student and I am into graphic design. I need help choosing a name for my business. To find out what I told Jerome you’ll have to listen to the podcast. Resource of the week Four Week Marketing Boost. I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 20-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected.  After completing this four-week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are you an expert graphic designer? Have you ever felt uncomfortable being referred to as an expert graphic designer or expert web designer? Can I ask you why you felt that way? I’ve seen it over and over, designers cringing at the title of expert because they don’t feel they deserve it. In this week's episode of the Resourceful Designer podcast, I share a little secret with you. You are an expert. Don’t believe me? The Webster Dictionary defines Expert as follows: An Expert is someone having, involving, or displaying special skill or knowledge derived from training or experience. With this official definition in mind, let me ask you again. Are you an expert? I hope you said yes. I'm guilty myself. I must admit. I used to be guilty of this as well. I felt uncomfortable when people would say something like... “Hi Mark, so and so told me I should talk to you because you’re a web design expert” or “Hi Mark, I need a logo for my business and I’m told you’re the expert” It used to make me uncomfortable. But once I realized we're all experts in someone's eyes I started embracing it. Now if someone asks me if I’m an expert I proudly say yes, yes I am. Allow me to shower you with my expertise. OK, maybe I don't say that last part, but I don’t shy away from the title anymore. Why does being called an expert bother designers? I’ll tell you why. Because as designers we’re creative people, and being creative people we’re constantly learning to improve our skills and knowledge. But if we’re constantly learning to improve our skills and knowledge, and there’s always so much new to learn. how can we be experts? It doesn't make sense. The fact of the matter is, we are experts to everyone not in our industry. To everyone who doesn’t understand the workings of a website. we are an expert. To everyone who doesn’t understand the intricacies of proper branding, we are an expert. To everyone who doesn’t understand the nuances of type manipulation and colour usage and page layout, we are an expert. Because we have skills and knowledge they don’t possess we are experts in their eyes. It doesn’t matter if you’ve been a designer for many years like I have, or if you’re just getting into this profession. To everyone who relies on our skills and design knowledge, we are experts. So embrace it. Trust me, you want it this way. How do you think your business would be doing if your clients didn’t see you as an expert at what you do. I don’t think I have to tell you the answer to that one, do I? How do you feel when someone calls you an expert? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Audrey My name is Audrey and I'm from Sydney  I've been working as a graphic designer for 1 year. I'm an in house graphic designer for a fashion brand but I do freelance web design work outside of my daytime job. I have question about how you do web design. Do you show your client a wireframe or just a high fidelity mock up and do you code as well to build a website? Like html and css. Or do you work with a developer to build a website. Also lastly what's the difference between web design and UI&UX? To find out what I told Audrey you’ll have to listen to the podcast. Resource of the week Espresso This week's resource is a web editor called Espresso by MacRabbit. I've been using Espresso since it first came out for all my HTML, PHP and CSS coding. I've created over 50 websites using this application. It's very well laid out and very simple to use. Here's the description from their website. Espresso is for people who make delightful, innovative and fast websites — in an app to match. Espresso helps you write, code, design, build and publish with flair and efficiency. Sophisticated text features, amazing Live Preview with Browser Xray, CSSEdit tools, the Navigator, Dynamo auto-building, and Server Sync. Whether you're starting from scratch or tweaking a live site, Espresso has you covered. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Would clients stick with you if you take advantage of them? I was thinking recently how our design clients rely on us when it comes to their branding and marketing material. How easy would it be to take advantage of that trust and make a few extra dollars on each project we bill them for. This reminded me of a joke I heard not too long ago. A young boy enters a barber shop and the barber whispers to his customer, "This is the dumbest kid in the world. Watch while I prove it to you." The barber puts an old crumpled dollar bill in one hand and two brand new shiny quarters in the other, then calls the boy over and asks, "Which do you want, son?" The boy takes the quarters, thanks the barber and leaves. "What did I tell you?" said the barber. "That kid never learns!" Later, when the customer leaves, he sees the same young boy coming out of the ice cream store. "Hey, son! May I ask you a question? Why did you take the quarters instead of the dollar bill?" The boy licked his cone and replied, "Because the day I take the dollar, the game is over!" The moral of this joke can apply to our design businesses just as easily. I’ve talked before about pricing strategies for your design business, as well as how raising your prices can actually attract more design work. But one thing I haven’t talked about before is our ability to take advantage of our clients. We work in an industry without standardized pricing. Someone could literally pay $5 for a logo or fifty thousand dollars. We’ve seen it happen both ways. And paying more doesn’t necessarily mean you’re getting a better product for your money. With this wide pricing range available to us, it could be tempting to take advantage of our clients for a few extra dollars here and there. it would be so easy to pad your time if you’re charging by the hour. After all, your client doesn’t know how long you actually spent on their project. If you bill by the project you could easily pad that price as well in order to put some extra dough in your bank account. I’ve seen it happen before. I’ve seen designers boast about it. They get greedy and if it works once they try upping it again next time. But just like the kid in the joke, if you take more for your services than they merit, your game could soon be over. I knew a designer who priced himself beyond what his market could afford and he suffered. In fact, a couple of my clients are with me for that exact reason, their previous designer got greedy and started charging too much. I’m not saying you’re not worth your rates. In fact, most designers I talk to are not charging enough for the services they provide. What I’m saying is know what your rates are and stick to them. This applies to all levels of business. I know some designers who won't take on projects under $5000, and that’s fine. There is a market at that level of work. But the same rules apply to them as to those who do less expensive work. If they charge $10,000 for a corporate website that’s only worth $7,000 it could come back and bite them. This doesn’t only apply to cost. The same goes for services and features. There’s a term that started in the restaurant industry but has migrated across all business. It’s called the upsell. If you’ve ever been asked if you would like to turn your meal order into a combo, that’s an upsell. They are trying to persuade you to purchase something that sounds like a great deal. A fry and a drink for an extra $1? What a bargain. You'd be crazy not to take it. What they did was get you to spend an extra dollar, money you weren’t planning on spending to begin with, on something that cost them only $0.30. They didn't have your best interest in mind. They were simply trying to make an extra $.070 off you. The same applies to your business. If all a client needs is a very simple $500 website don’t try to sell them a $1000 website full of features they don’t need. Again, I’m not saying upselling is wrong, providing what you add is of value to the client and isn't just there to increase your bottom line. There are times that the client won't think of everything. In fact, most times the client doesn’t think of everything. That’s part of what we do as designers, offer solutions to their problems, even if they don’t see the problem yet. But again, don’t sell them on something they don’t need just to make a buck. There’s a local web design company in my area that doesn’t like me because I’ve stollen so many of their clients away from them. I didn’t seek out to steal them. Those clients came to me when they found out they were being charged for services they didn't need and were not even using. That web design company was taking the dollar bill instead of the two quarters. There’s a big difference between being greedy and charging an honest price no matter how expensive it is. And clients are not that dumb not to realize it. They may be fooled for a bit, but not forever. If you get greedy and start charging more for your services than what they are worth, the game will be over for you as well. Have you ever been taken advantage of? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Michael I've been a professional graphic designer for 8 years this August, but I'm just now transitioning from general graphic design to doing mostly web design. What are some resources you can recommend for an easier wire-framing and design mockup process. I'm aware of a couple applications like Sketch, and Adobe XD. Have you had any experience with either of those and if so what has your experience been thus far? To find out what I told Michael you’ll have to listen to the podcast. Tip of the week; prevent wrist pain Many designers suffer from wrist pain. Sometimes it can get so bad that surgery is the only solution. This week I would like to share a tip that a doctor gave me many years ago when I was suffering from chronic wrist pain. Tilt your keyboard backwards. Positioning your keyboard so that the number keys at the top are lower than the spacebar at the bottom forces your wrists into a more natural position and removes the strain that often is the cause of wrist pain. Since I changed the angle of my keyboard my wrist pain has gone away completely. That was over ten years ago. Invest in a [easyazon_link keywords="keyboard tray" locale="US" tag="resourcefuldesigner-20"]keyboard tray[/easyazon_link] that allows you to tilt your keyboard backwards. Your wrists will thank you. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Can you use more design referrals? We are graphic designers. We have the know-how and creative ability to promote our own business like no other businesses can. We can tweak our websites to get the absolute most out of them. We can go out and network until the cows come home, (whatever that means). And yet, even with all of our know-how and ability to promote ourselves, nothing feels better than getting a call from someone looking for a designer and hearing that you were referred to them by a satisfied client. I don’t know the actual statistics, but I can almost guarantee that when it comes to freelance and home-based designers acquiring new work, referrals is the number one way by far. Maybe you’ve been in business for several years like I have and have an established client base. Or maybe you're just starting your graphic design business. You chose the perfect name for it. You’ve designed a bunch of marketing material to help you promote it, including a stunning website with a great About Page. You’ve even figured out what your pricing strategy will be. Then you go out into the world, or more likely your local area and land yourself those first few elusive clients.  After creating some stunning designs for them you sit back and keep your fingers crossed that they'll spread the word about your amazing talents and start sending referrals your way. In this episode of the Resourceful Designer podcast, I discuss one strategy to get people referring you. A strategy that I’ve used recently for getting design referrals with great success. How to improve your chances of getting design referrals. This strategy works best if you are part a niche you want to work in. Preferably something you know a lot about. A hobby, group or interest of yours. It’s not absolutely necessary. However, it will work better if you are. Go to where like-minded people in your niche hang out. It may be in person or it could be online like in Facebook Groups or on Reddit. The first thing you want to do is make friends and start creating relationships with them. Then offer help the people in that space by sharing your knowledge. Try to solve people's problems by answering questions about design and websites you come across. Over time this will create social proof that you are an expert in your field and people will start to recognize you. Then, when they require someone with your skills they’ll know who to turn to. What I did to expedite this strategy. Here’s the strategy that has been a game changer for me and the reason I’m getting so much work in the podcasting space, my niche of choice. Offer design work at no charge. No, I am not suggesting you should work for free. If someone contacts you asking for free work turn them away quickly unless there’s a very valid reason why you should work for free. What I’m saying is offer a completed design to someone who could use it even though they never asked for it. Let me explain. As graphic designers, we are constantly learning new things, expanding our skills, and exploring our creativity. Whenever you decide to test out some new technique or tutorial, try out some new Photoshop plugins or actions you just acquired or play around with a new font. Instead of just fooling around with them, try designing something for someone who needs it and offer it to them at no obligation to use it. Don’t tell them their current design is bad. Simply tell them you were trying out a new technique or such and decided to use their “brand” as a gunnie pig. Since you can't use the design for anything yourself, they might as well have it. Here’s the payback. The person you offer it to will either love it and tell everyone about it. Or they will thank you but decide not to use it, but they will still be grateful nonetheless that you thought of them and tell everyone about it. The next time they hear of someone who is looking for a designer you can almost guarantee they will mention you. The bonus thing is you didn't waste your time designing the artwork since you used that time to learn a new skill or technique. Keep in mind. Do good work Face it, If your work isn’t good you won't get any referrals from it. Create a relationship This strategy works best if the person you offer the free artwork to already knows you. That's where offering help and advice to those in the niche pays off. The more you participate the more your name will spread amongst the community and become better known which is another benefit that will help garner referrals. Don’t be afraid to ask for referrals. Once you finish a project for a client and you know they’re satisfied, ask them to refer you to anyone else they think could use your services. If you’re not comfortable asking them outright here’s something you can do. Set yourself a reminder for two weeks after you either finish the project or two weeks after the event the artwork was designed for took place. When that time arrives, send your client an email asking them either how the event went, or how the project you did for them is working out. Mention that you enjoyed working on the project with them and ask them to contact you when (not if) they have more projects for you. Then tell them, in the meantime, to please feel free to refer you to anyone they think could use your services. What this does is put you fresh in their mind again. If they do know someone that could use your services they will let them know. Plus it has the added benefit of building that relationship with them. You didn’t forget about them or their event once the project was done. The next time they have a project they’ll remember your effort and contact you. If you do all of these things an amazing thing can happen. People will start referring you. What’s even more amazing is some of those referrals may come from people you didn’t even work with. Especially if you’re focusing on a niche where people like to share and help each other. So whatever your hobby or passion is, be it motorcycles, line dancing, butterfly collecting or basket weaving, connect with other like-minded people online or in person and offer design-related advice whenever you can. Build those all important relationships. If you follow this strategy the time will come when you will be rewarded with all the referrals you could dream of. What strategies do you use to get design referrals? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sulley Sulley has a question about working online as a freelancer. I easily get overwhelmed when presented with a job offer such as designing a logo for a company. Mainly because I try to take the professional approach and I don't know where to begin. When is the right time to give a questionnaire? When do I create a mood board? How does a proposal come to play and how do I submit finished works? I'm still learning to be a good designer. I started working for people sometime in the last year and I don't feel like I'm taking a professional approach which might hurt my design works in the future. Any advice from you will be of great help to me. Thanks for taking time to read all these. Hope you have a wonderful day. To find out what I told Sulley you’ll have to listen to the podcast. Tip of the week: Update your email signature. I mentioned back in episode 2 of the podcast how it's possible that your existing clients don't know everything you can do for them. Help ease that confusion by including bullet points or a short sentence in your email signature briefly explaining what services you offer. If you're lucky you may just pick up some new projects because of it. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How Productive is your to-do list? Do you ever look at your to-do list and feel overwhelmed? Do you ever find yourself procrastinating on certain jobs on your to-do list because you’re not sure where to start? Do you ever look at your to-do list at the end of the day and feel like you haven’t really accomplished anything? If you answered yes to any of these questions there’s a good chance you’re not using your to-do list correctly. Have no fear, on this episode of the Resourceful Designer podcast I share with you the proper way to use a to-do list. Or more accurately to-do lists. Projects and Tasks If you’re having problems tackling your to-do list it could be because you’re putting projects on the list instead of tasks. There is a difference. When you start looking at each one separately you will see just how easy it is to get things done. The basics behind the projects and tasks to-do list method A task is something that can be accomplished in one session. A project is made up of multiple tasks. It’s really that simple. If what you want to accomplish requires you to do more than one thing it’s a project. If it only required you to do a single thing it’s a task. The trick to being productive is to know which is which and only put tasks on your to-do list. What do you do with projects? Keep a separate list for projects so you can keep track of what you’re working on. But it’s your to-do list of tasks that you will keep referring to on a regular basis. To start off, look at the list of projects you are currently working on. They may be for clients or they could be for yourself. Now identify all the tasks that make up that project and write them down on your to-do list. Remember, a project can be divided up into either smaller projects or into individual tasks. But tasks cannot be divided. A task can take as little as a couple of minutes or it can take several hours. But to accomplish it you should only have to do one thing. I give examples of this in the podcast. Here's an example of dividing a large project into smaller projects and tasks. A branding project could be divided into these smaller projects. Logo design Business cards and Stationery Flyers Posters Signage and banners Website Social media identity Other marketing material Each one of these sub-projects can then be divided into even smaller projects or into tasks. Take Logo Design for example. It could be divided into the following tasks. Choose fonts Choose colours Choose a design style Design the iconography Etc. Designing a website can be broken down into these tasks. Register a domain name Choose and set up hosting Instal a CMS such as Wordpress Choose and install a theme Instal basic plug-ins Choose a colour scheme Choose fonts for the site. These individual tasks are what should be on your to-do list. They are simple and only require one action on your part. As you complete each of them check it off your to-do list. This will make you feel like you’re accomplishing things and making progress. If all you have on your to-do list is design a website you would be seeing it day after day and you might not feel like you’re getting anywhere even though you've accomplished several tasks. Accomplish more with simple tasks Make tasks as simple as possible in order to accomplish them. Especially tasks that you're not too keen on doing. Such as those you keep putting off or finding excuses not to do. Preparing your taxes is a prime example of an undesirable project that really needs to be broken down into smaller tasks. Gather receipts, gather income reports, gather expenses. All of these can be done individually as tasks and checked off the to-do list one at a time. The hardest part of any project is just getting started. You’ve heard the saying “every journey begins with a single step”? That’s what this idea of projects and tasks is all about. Taking that single step. Once you get used to this method you'll find that it’s really not that hard. The objective here is productivity. But productivity can be a tricky concept. You can spend an entire day working and feel like you haven’t accomplished anything. That’s why, by creating a to-do list of tasks instead of projects. You'll feel satisfaction with every item you scratch off your list. So make as many tasks as possible. Break them down into their smallest possible components and then tackle them one by one. If you try this method I guarantee at the end of the day, instead of feeling like you haven’t accomplished anything. You’ll look at your to-do list and think to yourself “I rocked it today! Look at everything I got done". Projects and Tasks, it’s how we do it. Do you break your projects down into their individual tasks? Let me know how you manage your to-do list by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Hannah I am currently working for a real estate company in the USA as their marketer/graphic designer. I began working for them fresh out of college and have been with them for 3 years now, learning a lot in the process but would like to start the transition to a home based designer at some point. However, leaving the consistency of the corporate world and into freelancing will be a major hurdle. Do you have any tips on establishing a relatively steady income without the help of a spouse/family member's income? To find out what I told Hannah you’ll have to listen to the podcast. Resource of the week: Udemy  Udemy is a great online source of courses related to the graphic design industry. They offer everything from basic to advance instructions in popular topics such as logo design, typography, colour theory, plus courses on all the popular software we use. Sign up for their email list to receive special discounts and to be notified when their courses go on sale. I recommend Udemy to everyone who wants to learn to be or to better themselves as a graphic designer. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

When was the last time you evaluated your graphic design business? You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us. This is a great philosophy for life but it's also a great lesson for business. In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of what I talked about. When to evaluate your graphic design business. Whether you're just starting out or you’ve been in business for several years. Now is a great time to evaluate your graphic design business. Evaluating your graphic design business will help you focus on your strengths, identify your weaknesses and streamline your workflow and make you a more efficient graphic designer. How to evaluate your graphic design business. What sort of things do you look for when evaluating your graphic design business? It differs with each person and each business so you’ll have to develop your own evaluation but here's a good starting list for you to consider. I've also listed past podcast episodes covering each topic in case you want to learn more about them. Your business structure: Freelancer, Sole Proprietor, Incorporated Your Business name - Listen to Episode 41 - Naming Your Graphic Design Business Your Rates - Listen to Episode 26 - Raise your prices to get better graphic design work Your pricing structure - Listen to Episode 11 - Pricing Strategies For Your Graphic Design Business Are you using your time effectively? - Listen to Episode 4 - Superhero Syndrome Are there tasks you're doing that others could do for you - Listen to Episode 62 - How To Use A Virtual Assistant for Your Graphic Design Business Is your marketing material up to date? Can someone in your house do some of your chores? Even if they don't do them your way? - Listen to Episode 45 - It's OK for Graphic Designers To Ask For Help Is your hardware and software sufficient for your job? Is there any part of your business that you no longer want to do - Listen to Episode 42 - It's OK To Say No To Graphic Design Work Is there a new direction you want your graphic design business to take? - Listen to Episode 54 - Should you find a Graphic Design Niche We only have a fixed number of hours in our lives. By evaluating your graphic design business you can identify the areas that are working and those that need to change and free up some of those wasted hours. By evaluating your business, you will become a much better business person as well as a better graphic designer. Have you ever ran an evaluation on your graphic design business? Let me know how it worked out for you by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sarah Hi. For the last 10 years, I've worked for myself as a freelance writer and communications consultant, usually with a basic design work thrown in the mix. In the last couple years, I've started to do a lot more document layout, which definitely incorporates design, and I want to get more into the design side of things. I'm trained in indesign although I've never had any formal graphic design training. I plan to take some courses in the next year to improve my skills. I live in a small town so there are only a few people here who have these types of skills. But it's been a very natural progression for me to do writing, editing and design. I'm just wondering how common you think this situation is. Are there other designers out there who also do writing and other communications services. And vice versa? Also, where does document layout fit into the graphic design world? Any info would be much appreciated Thank you! Really love the show. To find out what I told Sarah you’ll have to listen to the podcast. Tip of the week: Compare multiple stock image sites This week's tip is more of a warning when dealing with some of the more expensive stock image sites that offer "exclusive" images. If you find that "perfect image" on a premium stock image site, take a bit of time to search less expensive sites for almost exact or very similar images. You could save yourself a lot of money. I recently found the perfect stock photo for a project I was working on. The photo would have cost me roughly $40 but I was able to find an almost identical photo on another image site for $1. The photos were taken by the same photographer at the exact same location. The only difference between the $40 photo and the $1 photo was that a single item in the photo was moved. This allowed the premium site to offer their version as "exclusive" since it was different than the much less expensive shot. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Fuel your creative juices with personal projects. We graphic designers are creative people. It's in our blood, it's who we are. And as creative people, we need an outlet for our creativity. We get some of it through client work but limitations and restrictions hold our full potential back. The only way for us to truly unleash our creativity is by working on personal projects for ourselves.  I talk in length on this topic in this episode of the podcast so please listen for the full story. Below are some takeaways from the episode. Make time for yourself and your personal projects. Just like the mechanic that never has the time to work on his own car, most designers don't take the time to work on the projects we want to work on. We spend our time every day (and some nights) fulfilling our clients wishes so why don't we do the same for the things we want to work on? You need to learn how to set time aside for your own personal projects. Set goals for yourself and make deadlines. The only way to ensure you have the time to work on personal projects is to set goals for yourself and make deadlines. For example, if you like to paint, set yourself a goal to complete one painting by the end of the month and then make the time to work on it. Instead of setting deadline you could also set a time commitment such as committing five hours per week to painting. Simply set aside a certain time period every week to work on your personal projects. It's no different than the time you schedule for your clients. If need be, delegate or delete things from your calendar to make room for your personal projects. After all, we are trustworthy to our clients. Why not be trustworthy ourselves as well? Personal projects help your creativity. Working on personal projects allows you to stretch your creativity much more than you can on client work. It allows you to experiment, it gives you release and creates a sense of peace within you that will show through in your client work. Take it one step at a time. Pick one project you would like to start and commit to it. you'll be better off for it. What personal projects do you work on? Let me know what personal projects you work on by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Liz I have a question regarding volunteering time and work. I am a home-based designer who lives in a smaller community in Vermont where everyone is somehow connected to everyone. Word of mouth has been great, but once you are "discovered" you continuously get hit up for volunteer projects or asked to join various committees and boards. I certainly want to give back to the community but I fear I am often asked because they want free design work out of the deal. Do you have any advice on how to go about this whole can of worms? I wouldn't object to offering up some knowledge or volunteering some unrelated skills or tasks, but at this point I really can't do all my design work for free. I have an instance in particular right now where a client I did some fundraising event marketing material work for last year is asking me to join the planning committee this year. I would consider but only if I could still get paid for the work. However, I fear that might be a conflict of interest. To find out what I told Liz you’ll have to listen to the podcast. Tip of the week. This week's tip of the week is to get yourself a mailbox that is not at your place of residence. If you are a home-based designer you may want to consider renting a mailbox locally for your business. Your clients don't need to know where you live or work. There are several safety reasons for this. Especially if you are a female working alone from home. But also in the case of a disgruntled client. Plus if you have a family, you probably don't want your children dealing with strangers ringing the doorbell if you're out. There are other benefits to having a rented mailbox. It's a convenient place for your clients to drop things off for you. You can have things shipped there and know there's someone there to sign for the package. Not to mention it adds a bit of legitimacy to your business. And don't forget, a rented mailbox is tax deductible. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

8 Simple steps to winning over design clients ace it, we live in a dog eat dog world. Not only are we competing with other designers in our local area, we’re also competing with design contest sites, crowdsourced design as well as very cheap alternatives where people are offering design services for as little as $5. What are we to do? Don’t fret, there’s still plenty of work to go around and there are lots of people and businesses out there looking for a designer just like you. But how do they know you’re the right designer for the job? Simple, you show them. It all comes down to "subliminal warfare". Subconsciously whenever you meet someone there’s an internal battle that goes on between you and the person you are meeting. Each of you sizes up the other in order to form a first impression of them. What does the person look like? How do they act? How do they compose themselves? What do I like about them? What don’t I like about them? Is this someone I can get along with? All these questions and more go through both your heads while you are conversing. So while you are weighing up your “opponent”, it’s up to you to provide favourable answers to their similar questions about you. Winning over clients I’ve put together a few tips to help stack the odds in your favour and improve your chances of winning over design clients whether you are talking to them over the phone, through video or meeting them face to face. Tip 1: Dress for success Dress professionally but appropriately. this does not mean wearing a suit to every client meeting. In fact, dressing too nice could loose you some points. Have you ever felt intimidated by someone dressed better than you? You don’t want the client to feel that way. Research your client if you can and coordinate your attire to match their preferences. Are you meeting the CEO of an investment firm, wear a suit. Are you meeting the inventor of a new electric skateboard? Dress casual but still professional. If you dress appropriately you've already won half the battle. Tip 2: Call them by their first name I know, I know, we're taught to respect our elders and call them Mr. or Mrs. But I want you to remember, you are both business people, and as such, you are on eaqual ground. The goal is for the two of you to work together, not for you to work for them. Using their first name puts you on even ground. Tip 3: Learn the names of the people the client works with. Using someone’s name can be very powerful. It shows you made the effort to remember them. It makes that person feel good about themselves and it makes them take notice of you. Always try to learn the names of the client's support staff. Their receptionist, their doorman, their delivery driver. You never know when the boss might ask one of them what they think of you. Tip 4: Put your hand out first Shaking someone’s hand is an age old tradition when greeting someone. (depending on where you live of course). Don’t wait for them to offer. Put your hand out first. It shows a sign of confidence and authority. And it shows that you’re serious about meeting them. A lot can be learned by a handshake. So learn how to shake hands properly. This goes for both men and women. Remember when I mentioned "social warfare"? Having a week handshake can harm you more than you think. Tip 5: Anticipate questions and answer them before they are asked When preparing for your meeting try to think of any questions the client may have and answer them during your presentation before they come up. It shows that you are knowledgable and a thinker. Have answers ready for questions you don’t address as well, If you don’t know an answer, offer to find out and get back to them. There is no shame in saying I don’t know. Tip 6: Use "we" instead of "you" and "I" Talk to the client as if they've already hired you. Never say "if you hire me" or "if I get this job", instead use something like "once we're working on this" or "when we're working together". If you demonstrate from the start that you already view the relationship as a partnership, you will have much more success with the client. Tip 7: Use "will" or "would" instead of "can" or "could" I learned this trick from a parenting book. Trust me it works great on teenagers and equally well on clients and suppliers. I don't remember if it was [easyazon_link identifier="0060930993" locale="US" tag="resourcefuldesigner-20"]John Gray - Children are from heaven[/easyazon_link] or [easyazon_link identifier="0060014318" locale="US" tag="resourcefuldesigner-20"]Barbara Coloroso - Kids Are Worth it.[/easyazon_link] Regardless, the trick is when requesting things use "will" or "would" instead of "can" or "could". The latter questions their ability and has the potential for a negative response. Using "will" or "would" doesn't invoke that same response and is much more accepting in the recipient's view. Would you send me the files is much more inviting than could you send me the files. Don't you agree? Tip 8: Smile No explanation required. A smile can go a very long way. What tips do you have for winning over design clients? Let me know your tips by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Suvi Does it matter where I buy my domain names from? I live in Australia and some Australian domain name sellers are very expensive, and sometimes I feel tempted to go the cheaper route, for example Go Daddy. Does it make a difference where I buy the name from, if I already have hosting elsewhere? I am especially talking about those extra domains with similar spelling to my domain, that I would like to register. To find out what I told Suvi you’ll have to listen to the podcast. Resource of the week Website Grader Website Grader is a simple but effective tool to see how a website stacks up performance wise. It measures the overall performance, mobile performance, SEO and security of a site and gives you advice on how to improve them. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever thought of hiring a Virtual Assistant? Back in episode 45 of the podcast, I talked about how it’s OK for graphic designers to ask for help. After all, there’s only so many minutes in a day, and once they’re gone, they’re gone. So why not use them as wisely as you can? I covered things like finding help with house and yard work, so you have more time to devote to your business and family. I also talked about hiring someone to take on mundane non-design tasks for your business. Pay them a small fee and use the time they save you for designing and earn a larger fee. If you haven’t heard that episode or if you think you need a refresher, you should go back and listen to it. Today I want to talk about one aspect of hiring help. And that is a Virtual Assistant or a VA. What is a virtual assistant? Simply put, it’s someone that assists you from a remote location. Be it at another business location or from their home. Someone next door or half way around the world. They work with you virtually. If you’re running your own business and you’ve ever hired another designer, a coder, a web developer, a copywriter, an illustrator or any other such person, you have in effect hired a virtual assistant although we don’t usually refer to these people as such. These people are great. And they form a solid foundation for your “design team”, but that’s not what I’m talking about today. The Virtual Assistants I’m referring to are the ones that may not be in the design space. Instead, they help you with the mundane tasks of running a business so that you can free up your time. How could you use a virtual assistant? Think of a typical week and all the small tasks you do that don’t fall under the umbrella of designing. Many of those could easily be delegated to someone else. Design related Update plugins Online research Review/test a website Writing/Editing/Proofreading Translations Text/Database entries Project Management Business-related Invoicing/bookkeeping Cold calling Late payment follow up Organizing client meetings Marketing Manage social media for you and your clients. Managing feedback forms inquiries What does my Virtual Assistant currently do for me? Plugin management Blog/podcast research Discovery research Website testing I’ve also used VAs in the past for Database entries Photo manipulation Proofreading Typing What if you can’t afford a virtual assistant. It’s a valid concern. But look at it this way. Time is finite; you need to use it wisely. Only you can make your business grow. Even if money is tight, you are much better off paying someone to do your simple tasks and use that time to work and grow your business. Hiring a virtual assistant isn't as expensive as it sounds. If you can scrape together $10, you could gain an hour of time to invest back into your business. After all, wouldn’t you be better off attending networking events, meeting with clients, even working on your own promotional material? It’s worth considering don't you think? I’ve never heard anyone who has hired a virtual assistant say it was a mistake to do so. Perhaps the person they hired didn’t work out, but the position itself wasn’t a mistake. In fact, most people say afterwards that they wish they had done it sooner. "But I like doing those tasks." Even if the tasks are something you LIKE to do, it might be better to delegate them and us the time for something you NEED to do. In episode 4 of the podcast, I talked about Superhero Syndrome. It's what happens when we feel the need to do absolutely everything ourselves. The problem is, we can't do everything well. We should concentrate our time on the things we do best and leave the rest to people more qualified. In episode 38 of the podcast, The Many Hats of a home-based graphic designer, I go over the many parts of running a graphic design business there are beside designing. Many of those tasks can be delegated to a virtual assistant. There’s an awful lot involved with running a successful design business beyond designing. If you try to do it all it could lead to burnout and then where will you be? Where can I find a virtual assistant? The easiest thing to do is hire friends and family, but that could potentially lead to problems. You'd be better off paying someone else. Look for people to hire on. fiverr.com upwork.com virtualstafffinder.com globalava.org And don’t forget, hiring a virtual assistant is tax deductable. Have you ever used a virtual assistant for your graphic design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sean If a prospect wants to change your contract, should you be open to it? If a prospect asks to up-price your quote, does this mean that they are trying to use your quote to show a competitor for a cheaper price? To find out what I told Sean you’ll have to listen to the podcast. Tip of the week Any time you put up a temporary website for yourself or a client, be it a "Coming Soon", "Under Construction" or "Undergoing Maintenance" page, be sure to include a short description of the site as well as contact information for anyone who lands on the page. It would be a shame to loose a potential client because they couldn't figure out how to get a hold of you or your client. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Here are 12 random graphic design tips to improve your business. I'm trying a different approach to this week's podcast. Instead of talking about a single subject related to running your home-based graphic design business, I'm going to share 12 random graphic design tips with you. Even if you already know these tips, I'm hoping that talking about them will jog your memory and get you thinking about them again. Here is an outline of the graphic design tips I cover on this episode. For the full discussion be sure to listen to the podcast. Tip 1: Find the real deadline When a client tells you there's a deadline to submit artwork to a third party, you should contact that third party to find out how strict their deadline is. In most cases, those deadlines have been padded to accommodate potential problems with artwork submitted by non-designers. Since you are a professional designer they may allow you to submit the artwork at a later date. Tip 2: Get the proper file you need In last week's podcast episode I mentioned how to find and extract logos from PDF files from specific websites using Google's Advanced Search. This tip is simply to contact a company's head office for the files you need. It's much faster for you to talk to them than getting your client to do it. If your client doesn't have a head office you could instead contact the sign company they used to make their storefront or to put their logo on their vehicle. Tip 3: Get a client's honest opinion of a design If you want a client's honest opinion on a design, show it to them in black and white. Showing it to them in colour could influence their opinion one way or another. Showing the design in black and while will allow them to look at the design itself. Once they are satisfied with the design you can move on to colourizing it. Tip 4: Stop explaining things over and over If you find yourself having to explain to clients over and over how to do things on their website's CMS you should think about recording short videos of the tasks. This way you only have to do it once and if the client forgets they can simply re-watch the video. To do this I use software on my Mac called ScreenFlow. Tip 5: Deal with only one contact person Keep a strict chain of command. When dealing with clients that are made up of a committee or a board, insist you deal with only one person from the group. If anyone else contacts you for any reason simply redirect them back to the contact person. Tip 6: Set your own meeting schedule Don't allow your clients to set the times for meetings. Instead, you should give them a few time options to choose from. A client will be less likely to cancel a meeting if it was set to your schedule. Plus, by setting the schedule you are letting your client know that you are in charge of this project, not them. Tip 7: Get a leg up when meeting a new client If you ever meet a client at a bar or restaurant to discuss work, insist on buying their drink and food. This will subconsciously put them in your debt and could help in their decision making regarding you and their project. Tip 8: Quickly remove formatting from text Sometimes when you copy text from a word processor into another program you may end up with some strange characters or coding. To eliminate this problem, open a plain-text email, paste the copied text into the email, then select and copy it again. All the strange characters or coding will now be removed. Tip 9: Use Find/Replace to your full advantage Find and Replace is an often overlooked powerhouse when it comes to formatting text. Learn the advanced techniques for this tool and you could save hours of mundane text formatting on future page layout projects. Tip 10: Cover all bases with domain names Suggest to clients that they register multiple variations of their domain name as well as multiple domain extensions and redirect them all to the one main domain they plan on using. For example; The Ant & Aardvark Club may use the domain antandaardvarkclub.com as their primary domain. But they should also register variations such as theantandaardvarkclub.com, antaardvarkclub.com, antandaardvark.com, antaardvark.com, etc. Good practice would be to also register the .net, .org. .ca and any other pertinent extensions for all variations of the domain. Tip 11: Hijack competitors with variations of their domain names. Similar to Tip 10: Look at competitor's domain names and register the variations yourself and point them towards your own website. If anyone types in one of the variations they end up on your site instead of your competition. Do the same for your client's sites. Tip 12: Order extras or tag on orders for yourself. If you are ordering anything for your client that you may find useful, order extra for yourself. For example, if your client ordered t-shirts printed ask the company to send you a couple of extra shirts without any printing. You could also tag on personal orders with client orders to save yourself some money. If you design a postcard for a client, design a second one for yourself and order them together. Some printers will charge less when multiple orders are combined. Charge your client the regular price and use the discount for yourself. Do you have any tips you would like to share? Let me know your tips by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Crystal How do you schedule clients who are in different time zones? I have clients all over the United States and Canada, and none of them are in the same time zone as me. I find myself working late just to accommodate my clients who are 4.5 hours behind me. Is there a functional way that I can schedule my clients so I don't have to work until midnight? To find out what I told Crystal you’ll have to listen to the podcast. Resource of the week Awwwards.com Awwwards.com is an inspirational site I use to see what innovations people are doing in web design. Awwwards.com states they're a meeting point, where digital design professionals from across the globe find inspiration, impart knowledge and experience, connect, and share constructive, respectful critiques. Give them a look the next time you want ideas for your next web project. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What exactly is a design portfolio? If you want to get super technical, a design portfolio is a flat case, preferably made of leather, that is used for carrying, drawings, artwork, photographs and other designs. At some point in history, the paper contents of these flat cases took on the verbiage of the container and they too became know as an artist’s portfolio. Nowadays, with the advent of online galleries and such, a design portfolio is simply a collection or a sampling of an artist’s work, regardless of the means or medium used to present them. What is the purpose of a design portfolio? Taking it down to it’s most fundamental level, a design portfolio is simply a way to say “look at me, see how great I am, you should hire me”. A design portfolio is a way to showcase what you are capable of doing in the hopes of impressing potential clients to want to work with you. Let’s face it. You may want to deny it, but deep down we all know, we designers are a conceded bunch. And that’s OK. If we didn’t think we were good enough we wouldn’t be in this profession. Nobody says “I don’t think I’m a good designer but I’m going to start a design business anyway” No! We’re all doing this because we believe we’re good at what we do, and we like having people confirm that assumption. Why else would we showcase our work for everyone to see? And what better confirmation than having a client hire us for a job. We’re no different than the proud peacock displaying his plumage in the hopes of attracting a mate. We just do it to attract work. That’s it, really, there are no other reasons to have a portfolio. Do you need a design portfolio to be successful? The short answer is no, you don’t. I use myself as an example. My own business website has been “Coming Soon” for several years now. During all that time I have not had a visible portfolio, and yet I’m running a very busy and successful design business mostly through word of mouth referrals. In fact, during the past year, I can count on one hand how many times I was asked to provide samples of my work before a client hired me. Could I attract more work with a visible portfolio? I’m sure I could. But I just want to point out that a design portfolio is not the be all and end all of your marketing efforts. It’s a great tool to have, but it’s only one of the many in your toolbox. What goes into the perfect design portfolio? I hear this question a lot. Especially from newer designers just entering the field. And it’s a valid question. Even if a portfolio isn’t a requirement to be successful, it sure does help to establish yourself, especially at the start of your career. And it can help you attract clients. Whether you have a physical or a digital portfolio, and if you want my recommendation you should have both, the contents within should represent your best work. The culmination of your skills and talents. But where does that work come from if you're new and don’t have any clients yet? This answer is simple. It comes from anywhere and everywhere you can get it. Remember when I said that a portfolio is a way of saying “look at me, see how great I am, you should hire me”? That means your design portfolio should contain things that showcase how good you are. A portfolio shouldn’t be a showcase of “look who I’ve done work for”. Although there’s nothing wrong with name dropping well-known clients, providing the work is actually worth showcasing. What potential clients are looking for when they look at your portfolio is whether or not you have the ability to help them. They’ll be able to judge that regardless if the samples you show are for real or fictional companies. You see, the work within your design portfolio should display your diversity as a designer. It should demonstrate the skills you possess. It should show your knowledge of good layout, colour theory, and design technique. It doesn’t matter if the work you’re showing was something you did for a client, something you made in school, something you did for fun for yourself, or something you designed specifically to go into your portfolio. As long as it demonstrates what you have to offer, it’s good. And yes, you can showcase work you did while working for a previous employer as long as you don't have an agreement with them stating otherwise. Showcase what you have, when you have it. As your career progresses and you design newer and better things, you simply replace the older pieces in your portfolio with new ones. or in some cases age isn’t what matters, you replace your previous good designs with your newer great designs. It’s as easy as that. Don’t go overboard with your design portfolio The best design portfolios I see are the ones that are sparse in what they show. When building your portfolio. Show only a handful of your best work in each category. Be confident in the few you display and keep a few more aside in case a client asks for them. The worse thing you could do is to show too many samples. Showing a few samples invites the viewer to admire what you have to offer. Showing a large number of samples invites the viewer to criticise your work and find flaws in what you have to offer. Keep it simple. I the client wants to see more let them ask for it and then tailor the extra samples specifically to their needs. What to leave out of your design portfolio Simply, don’t display anything you don’t want to do! If you don’t enjoy designing logos, then don’t include logos in your portfolio. If you’re not into web design then don’t display any websites you’ve created. This should go without saying, but unfortunately, I see this all the time with new designers who include almost every school project in their portfolio regardless of their lack of desire to do many of them. If you’re an artist who draws robots and science fiction scenes.  Don’t include the cutesy teddy bear drawing your mother guilted you into doing for your cousin Millie’s baby announcement. Because if you do, it’s almost guaranteed that’s the kind of work you’ll be asked to do. What’s in your portfolio? When was the last time you looked at your portfolio? Could it use updating? Have you designed anything really good lately that should be included? Why not take some time this week to go over it? It might just help land the next client that looks at it. What are your thoughts on design portfolios? I’d love to hear about it. Leave me a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Marselo Can I Buy Adobe Photoshop outright? I want the Adobe software but honestly I am a bit lost with all the monthly payment options and extras that are offered. So what is the "common practice"? or what are most freelancers doing in general? At the moment I am using Photoshop, Illustrator and Premier Pro but I ideally would like to buy all of them as you know we are continuously expanding and experimenting with new things as we never know what the future holds. To find out what I told Marselo you’ll have to listen to the podcast. Tip of the week Google Advance Search This is a simple little trick that has helped me out fo a jam many times over the years. If you find yourself in need of a certain company's logo and don't want to jump through hoops trying to get it. Use this trick. In the Google Search Bar type "site:companywebsite.com" followed by "filetype:pdf". What this does is return search results displaying all PDF files at that particular domain. Open the PDFs one at a time until you find one with a good looking logo (you can usually tell by zooming in). Download the PDF and open it in a program such as Adobe Illustrator. If you're lucky you will have a perfect vector logo you can use. You can also accomplish this by visiting Google's Advance Search page, but I find simply typing the paramaters into the regular search bar is much faster. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you thought of using holidays to build your graphic design business? Sounds crazy, doesn’t it? Using Holidays to Build Your Graphic Design Business. But bare with me. I’m not talking about drumming up business while on your family vacation. Although if you can, more power to you. I once gained a client while on vacation. The owner of the campground where my family and I were staying mentioned how he wanted to increase his marketing. I offered my design services and I ended up doing work for him for a couple of years until he sold the campground. But I digress, When I say you should use holidays to build your graphic design business, what I’m talking about is promoting the actual holidays themselves. You see, holidays are a great way to promote your business and excite your clients. And it’s not that hard to do. Christmas is obviously an ideal holiday. Most people and businesses send out greeting cards and have special promotions around that time of year. If you can get in on the action you can make yourself a nice little income around just that one season. Then there’s Valentine's day. Mother’s and Father’s Day, St. Patrick’s Day. Think about it. Is there an Irish Pub in your area? Why not see if they would be interested in a direct mail campaign to send out Happy St. Patrick’s Day cards to everyone in their area? Include some coupons and their business could be booming. But there are many other holidays throughout the year that get overlooked. And if you are creative enough in your pitch, it’s not that hard to convince new or existing clients to try something a bit different. For example. President’s Day in the USA or Victoria Day celebrating the British Queen. Businesses sometimes do special promotions around these days and they all need material designed. What about Remembrance or Memorial Day depending on where you are in the world. It's a special day to remember fallen soldiers and to honour all who serve. Maybe you could design a poster for your clients so they can thank soldiers for shopping at their establishment. Now maybe your thinking, Mark, that’s crazy, I’ve been designing for years and none of my clients have ever done anything for Memorial Day, or Family Day, or Labour Day, or whatever day. That may be true. But here’s the trick. You need to remind them to do it. Most businesses are not thinking that far ahead. By the time Halloween, or Easter or Independence Day rolls around it’s too late for them to do anything. So it’s your job to remind them in advance. Create a calendar or spreadsheet listing all the holidays and send out notices 6-8 weeks before any given one to remind your client of the upcoming day. Make sure you ask them if they need your help getting their material ready. Don’t forget to contact other businesses as well, ones that are not already your clients. If you contact someone asking if they need anything designed for, let's say, Dia de los Muertos the Day of the Dead. First off, you are reminding them of the upcoming holiday. And second, you are introducing yourself and letting them know about your services. Even if they already do work with a designer, there’s a chance they may agree to work with you because you brought the idea to them. Sometimes, the best way to attract new clients, or get work from existing clients, is to tell them they need work from you. It can be that simple. Time to get creative Now, this isn’t really a new idea. Special promotions and handouts around popular holidays have been done for years. This is why you need to get creative. You see, there are A LOT more holidays or special days than just the main ones I’ve been talking about. In fact, there isn’t a single day that goes buy that doesn’t have some significance to it. Don’t believe me, visit  Days Of The Year and spend a few minutes looking through their calendar. For example. Thursday, February 9th, the day I’m releasing this episode is considered, Pizza Day, Toothache Day, Read in the Bathtub Day and Safer Internet Day. Take a second to ponder those occasions… Do you have a client that could have done something for Pizza Day? Any dentists in the area that might have sent out a special promotion on Toothache Day? There are literally hundreds of interesting, innovative and crazy days you could promote. Here are just a few. World Smile Day in October. Hot Dog Day in July Talk Like A Pirate Day in September Star Wars Day in May Pina Colada Day in July New Home Owners Day in May The riches are in the niches If you or one of your clients works in a special niche, you can probably find a bunch of days suited specifically to that market. Take for example anyone working in the dog niche. Such a person may be interested in. Dog Day International Guide Dogs Day Bulldogs are Beautiful Day Purebred Dog Day Sled Dog Day Pet Obesity Awareness Day Assistance Dob Day Lost Dog Awareness Day International Dog Biscuit Appreciation Day Walking the dog day Puppy Day Take your dog to work day Hug Your Hound Day I have a client that runs a hearing aid clinic. I’ll be sure to let them know about May 31st which is Save Your Hearing Day. Maybe I can design a newspaper ad, or a window poster, or a mailer helping them promote it. Can you see the possibilities? Don’t forget the longer stretches like Credit Education Month, Hobby Month, Get a balanced life month. Childhood Cancer Awareness Month, Native American Heritage Month or Human-Animal Relationship Awareness Week. As you look through the Days of the Year calendar you’ll see many weird and fun days to take advantage of in order to build your graphic design business. So look at the calendar and pick a few fun occasions. Then contact both new and existing clients and let them know about the special days coming up and offer them your design services for... Posters Post Cards Stickers Landing Pages Social Media images Or anything else they may need This year, why not use holidays to build your graphic design business? Have you ever designed something for one of these fun and crazy days? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Andrew Mark, you're very knowledgeable about so many aspects of being a home-based graphic designer and obviously very good at running your own business (not to mention the podcast). Tell us what you're not good at? ;) To find out what I told Andrew you’ll have to listen to the podcast. Resource of the week Brand Colors Brand Colors offers the official Hex Code colours for the world’s biggest brands. Companies like Amazon, Android, British Airways, Dribbble, PayPal and so many more. So the next time you are looking for colour inspiration of are in need of matching a top brand, have a look at what Brand Colors has to offer. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

When talking to clients, be careful what words you use. Every industry has its own language, design is no different. When talking to clients we have to remember that they’re not part of our industry and if we’re not careful we may scare them away. I remember the first time I realized this. A potential client called to discuss a possible job. We spent about 30 minutes on the phone talking about the project and figuring out the best way to go about it designing it. I gave him some ideas and he pitched in his thoughts. At the end of the conversation, the client said he wanted to move forward with me and we made an appointment to meet in person to iron out the details. Before hanging up, the client told me how different it was talking to me compared to the other designers he had contacted. He told me the other designers made him feel dumb because he didn’t understand half of what they said. But with me, it was like having a conversation with a friend. He understood everything I said and could picture exactly what I meant. In the end, it wasn’t the price that made him choose me, in fact, I wasn’t the cheapest bid, it was the way I talked to him that was the foundation for our new relationship. We completed that project and that client is still with me today. There’s a valuable lessen there. If you try to make yourself sound important by using industry jargon all you’ll end up doing is alienating your client, making them feel dumb and they may not want to work with you. Let me tell you a story. Our washing machine recently went on the fritz. It would go through the wash and rinse no problem but when it came to the spin cycle it just stopped. After a while, the washer would say the load was done but the clothes were still dripping wet. I called a repair guy, someone I’ve used successfully several times in the past. He came in, diagnosed that it was some actuator or something or other that was causing the problem and ran some diagnostic tests. He replaced a part that I couldn’t even pronounce and said a bunch of mumbo jumbo that left my head spinning. The part didn’t fix the issue so he put mine back in and told me I needed a new motherboard (finally a word I understood), and that it wasn’t worth replacing, I would be better off purchasing a new washing machine. The repair guy left and I had no idea what the issue was other than it was going to cost me a lot of money. The guy made me feel dumb which I didn’t appreciate. And I didn’t know if he had spouted all of that jargon specifically to confuse me or not. Either way, I lost my confidence in him and called a second repair guy to come have a look. The second guy came in and had a look. He pointed out the same suspected faulty part but he told me it’s a sensor that reads the rotations of the washer drum. Every time the drum spins that part registers how fast the turn took and relays that information to the computer. Once a certain number of rotations have completed it tells the computer to stop spinning to complete the cycle. He then proceeded to explain to me, in words I understood, the processes involved to complete the wash cycle. He replaced the same part the first repair guy did and explained that in order to make sure it worked properly he had to run it through several cycles first, something the first guy hadn’t done. After a calibration and a few successful cycles he told me to test out the machine for a few days and if it continued to work he would bill me for the part and his labour. If the machine failed, he would remove the part and not charge me for it. Long story short, the machine is now working fine and I understand exactly what the second repair man did because of the way he explained it to me. As for the first repair guy, he may have thrown a lot of big words at me which made him sound like he knew what he was doing but it also caused me to second guess him and seek out a different opinion. The same thing can happen to us if we’re not careful when talking to clients. Take a minute to think of all the design related words we use in our business. Words we take for granted because we use them on a regular basis. If a client contacts you for a 64-page booklet you may want to ask him the following questions. Will it be perfect bound or saddle stiched? Is it self cover? 4 /4? 4/1? Something else? Will there be spot colours? Matte, Satin, Semi, or Gloss stock? Lamination, Varnish, Aqueous or UV coating? Will it bleed? What’s the gutter size? What about creep? Do we worry about it or does the printer? What about pagenation? Is the printer setting up the signatures or are we responsible for that? If you design for print, you probably understood all of that. But to a client, it’s a foreign language. You need to learn how to say all of this in a way they will understand but also without sounding condesending. Do you want the book to be folded and held together with staples or do you want it to have a flat spine with the pages glued in? Do you want the cover to be a thicker stock than the inside pages? Will there be colour photos or images inside. If so, will they be on all pages? Do you want the images or photos to run off the edges of the paper or should there be a white border around the page? Clients will be much more appreciative if you use a language they understand. It’s the concept they need to know, not the industrie’s terminology. If a client contacts you for a new website you may want to ask him the following questions. I presume you want it responsive? Static is no longer recommended so is it ok if we go with a Dynamic site? Do you require multiple landing pages? Do you have your domain already? What’s the URL? What you’re asking will require some custom JavaScript. Will you be doing any eCommerce? Now let’s talk about SEO, have you given any thought to your backlink strategy to increase your page juice? Again, this could leave a client’s head spinning. It might give them the impression that you know what you’re doing, but it won't give them the confidence to hire you. I’m an advocate for builing relationships with your clients. It’s the best way create loyalty which in return brings recurring work and referrals. Now think about your every day life. Do you have any meaningful relationships with people who make you feel dumb because you don’t understand half the things they say? Of course you don’t. Your business shouldn’t be any different! The next time you find yourself talking to a potential new client, be conscious of the words you use, or if you do use industry jargon, make sure you follow it up with an explination, not talking down like you’re explaining something to a child, but simply explaining a concept to a collegue. If you use the right vocabulary when talking to clients you may find a lot more bids and proposals ending in your favour. Have you ever found yourself in a situation where you didn’t understand what was being said to you? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tyler In high school I combined graphic design and videography to discover the wonderful world of motion graphics. I then moved away to go to school to learn as much as I could about the industry. 4 years of tutoruals, playing in programs, and going to classes where I was ahead of the curve and I find myself in a unique situation. At the beginning of last year I felt ready to dive into the industry, I found a paid internship working for a government agency doing all of their media, design, photo and video work. After a year of interning they hired me on a 1 year contract. I have found that where I live, there is a market for what I've been doing for this government agency and I think it would be a viable business. My biggest concern is simple, I am afraid I don't have enough experience to start an undertaking like this. I know that I have the grit, and I would like to think I have the skill, but I am fairly young and I know that could scare business away. What do you think? To find out what I told Tyler you’ll have to listen to the podcast. Resource of the week: Think With Google's Test My Site Test how mobile-friendly your site is with Test My Site by Think with Google. Find out how well it works across both mobile and desktop devices. The site provides you with three basic scores out of 100. Mobile Friendliness, Mobile Speed and Desktop Speed. You can then request a free detailed report by email or you can click the provided links to get a basic idea of what needs to be looked at in order to improve your site’s speed. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you use "We" or "I" in your marketing material? In this week's episode of the Resourceful Designer podcast, I tackle the longtime debate on whether or not you should use the pronoun "We" or "I" on your marketing material. For the full discussion be sure to listen to the podcast. I don’t know if you’re like me, but ever time I come across a URL for a graphic designer I just have to check it out. We’re such a creative bunch and I love seeing the wide variety of approaches when it comes to our business, our skills and our communications. Besides looking at the structure of the site, reading the about page and looking at the portfolio one, of the main things I look at is the voice that was chosen for the page. When I say voice, I’m talking about whether the site uses “We” or “I” in the copy. I then play a little game, if the site uses the pronoun “we”, I try to figure out if the site really is a “we” or if it’s in fact, an “I”. I recently came across a designer's website that used the pronoun "we". My first thought was that he had decided to go the plural route to make himself seem bigger. However, upon reading the About page, I saw that there was, in fact, a business partner that occupied the role of Project Manager. So in this case, using the “We” pronoun was the right choice. But I’m not talking about businesses like this one. In most cases, as a home-based graphic designer, you’re running your business all by yourself. And choosing “We” as your pronoun doesn’t necessarily reflect the business it’s trying to describe. But does that mean it’s wrong? What is the best pronoun for a graphic design business? First, let’s look at the hard decisions between choosing “We” or “I”. Some people believe that If you’re all by yourself and you choose “We”, you are misrepresenting yourself. But will it make a difference to your potential clients? What are they expecting of you and your business? Will they be willing to spend more money on a “We” as opposed to an “I”? Let’s look at both individually. Choosing “We” for your business. What does using the pronoun “we” do for your business? First off, if you ever work with partners or subcontractors then you aren’t really misrepresenting your business by using “We”. You could simply explain that you have a team of professionals at your disposal to handle the various portions of a design project. Hense the “We” “We” also give your business a more established feel. “We” makes you sound more corporate. “We” may help you land clients who prefer working with companies over an individual person. Keep in mind that If you use “We” a client may ask to speak with someone on your team which could cause problems for you. Choosing “I” for your business. What does using the pronoun “I” do for your business? The biggest return for using “I” is that it focuses more on you instead of your business. This makes you sound more personable and accessible. If the client is happy with the work, you and not the company gets the credit for it. You’ve heard me talk many times about creating relationships with clients. Using “I” in your marketing copy is the first step in building that relationship since viewers establish a connection with you from the start. Using “I” creates a sense of flexibility, giving a sense of ease to clients who may believe that as an individual, you will be more open to listening to what they have to say instead of dictating like a company might do. Using “I” will attract clients who want to deal with a person rather than a company. They know the money they spend is benefiting you, someone they have a relationship with, and not a company where it will be distributed who knows how. People who are not familiar with graphic design might also feel an individual will be more affordable than hiring a design firm. Your clients will also be more flexible to your personal needs. In last week’s Question of the Week, I mentioned how clients can be very accommodating in times of family emergencies, whereas if they hire a company they would still expect the work to get done even if you’re not available. Other things to consider. The name of your company could play a part in the pronoun you choose. If you use your own name for your business, like Mark Des Cotes Design, it only makes sense to use “I” in your marketing material. If the word Agency is part of your business name it would make more sense to use “We”. In some cases, such as when you have a business partner, using “We” is the right choice. But there are still ways to make you sound more personable. Instead of always using “We” or “us” use your names. Instead of saying something like “give us a call” say “give Ben and Nick a call”. Or instead of “We look forward to working with you” you could say “Ben and Nick look forward to working with you. You may need to change from first to third person to pull this off. Another way is to assign someone as the face of your marketing. For instance, make either Ben or Nick the spokesperson and say something like “Nick and I look forward to working with you”. This method covers both bases as it establishes you as more than just an individual but it also paints you as individual people. What do I use? I personally use the pronoun “I”. Yes, I operate under a business name but call me selfish, when all is said and done I want people to remember me for the work, not my company. Plus, as you know, I’m all about building relationships and that’s definitely all about Me. There’s no We involved. What pronoun do you use for your graphic design business? Let me know your goals by leaving a comment for this episode. Questions of the Week I didn't have time to answer a question this week. But I would love to answer yours. Submit your question to be featured in a future episode of the podcast by visiting the feedback page. Resource of the week Fontpair.co This week's resource is a fun site to help designers pair Google Fonts together. Fontpair.co offers a gallery of Google font combinations for you to look at. You can narrow down your search by clicking on one of the menus to view just Sans-Serif/Serif combos, Serif/Sans-Serif, Cursive/Serif, Cursive/Sans-Serif and many other combinations. Not every Google font is listed but there's enough of a variety to give you a good starting point for your next project. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever been in a productivity slump? It’s nice to think we’ve got everything under control. That we’re on top of our game. That our business is running like a well-oiled machine. Unfortunately, this isn’t always the case. There will be times when everything just piles up. You feel tired, overwhelmed and have no idea how you got to that point, or how to get out of the hole you're in. You feel stuck with no obvious path out. You’ve found yourself in a productivity slump. You see, the problem with running a business is you want it to succeed. I know that sounds strange. If only we all had the problem of a successful business. Right? But success is addictive. The more we succeed the more we crave it. To the point where we take on so much work that it tips the balance and all of a sudden, success is no longer an option. It’s at that point that things fall in on us and we experience that feeling of being overwhelmed and we're unsure what to do next. Oftentimes that feeling of not knowing what to do next leads to a productivity slump and you end up not doing anything at all. Perhaps you can’t relate to that scenario. Perhaps your business is doing well, but you haven’t yet reached that level of success I’m talking about. That doesn’t mean your immune. Sometimes a productivity slump hits us for no particular reason. You sit down at your computer, or tablet or easel, but you just don’t feel motivated enough to actually work. Instead, you doddle around for a bit, look to see what’s happening on Facebook, watch a few Youtube videos, you use every excuse you can to avoid work. This is also a productivity slump. Maybe you're taking on too many projects all at once, causing some of them to fall behind or take longer than you originally anticipated. This can also lead to a productivity slump. Regardless of the path that led you there, being in a slump is no fun. And if you don’t find a way out of it the problem could compound. So what do you do? Here are my suggestions. First off, in order to get out of a productivity slump, you need to know exactly what got you there in the first place. Take out a pencil and paper and write down everything that is contributing to the problem. Every project that feels out fo control, every task that needs doing, absolutely everything, including other parts of your business other than working on client projects. Don't forget to write down priorities from your personal life as well that may be adding to the issue. Are there bills that need to be paid? Do the kids have medical appointments you need to make? Does the car need an oil change? The more you write down, the easier it will be to sort through everything. Now look at your list and categorize it. Is there anything on the list that you can simply forget about? If so delete it. Is there anything on the list that can be put off until a later time? If so reschedule it. Is there anything on the list that someone else could do instead of you? If so delegate it. Don’t forget, just because you can do something doesn’t mean you should do it. Find someone equally as good, or perhaps even better than you and have them do the task for you. Back in episode 45 titled "It’s OK for Graphic Designers To Ask For Help" I discussed this exact scenario of finding help. I myself have a virtual assistant that helps me with simple things like making sure all the plugins and themes of my clients' WordPress websites are kept up to date. Passing this task on to her has freed up so much of my time to do other things. Once you've completed your list and narrowed it down. All you should be left with are the things that you need to concentrate on. Prioritize them from most to least important. Now, look at each item on your list, and break it down into smaller tasks. Things that can be done in one sitting. If you can’t complete it in one sitting then it’s not a task, it’s a project. Big projects can be broken down into smaller projects, and those smaller projects can be broken down into individual tasks. The trick is to break them down and make them more manageable. You need to realize that most of the time, a productivity slump happens when we’re feeling overwhelmed. Which happens because we’re thinking too big. We’re looking at projects as a whole instead of their smaller tasks. Once you start looking at the individual pieces it becomes much easier to knock them off your list one by one. Say for example you’ve been hired to brand a new startup company. The client wants a logo, stationery, marketing material, a website, and a whole bunch of other things. That’s a big project. Thinking of it as a whole can feel overwhelming. But each part of it is a smaller project within the larger project. If you look at them that way, they suddenly seem more manageable. Now, let’s look at the logo design as it’s probably the first one you’ll work on. How can you break the logo design project into smaller tasks? You need to choose a font. You need to decide how to use that font in the design. You could design an icon or symbol to go with the logo. There are colours to consider. And so on and so on. When I design a logo, I almost always start by determining the font. I’ll spend an hour or more sifting through my font library, writing down the ones I think would best fit the logo. Once I have the fonts chosen I type out the logo's text in Adobe Illustrator, duplicate it, and apply each font to one of them for me to compare. This allows me to view all the fonts I chose in one document and helps me narrow down my selection until I'm left with just two or three fonts to use in the logo design. That’s one task I can scratch off my list. Choosing the font. I’m now one step closer to completing the logo. I can then move on to the next task in that same project or move on to a completely different task from a different project. Simply work at each task one by one until you climb out of your productivity slump. "That’s great Mark, but what if looking at all those smaller tasks still leaves you feeing overwhelmed?" I’m glad you asked. Here are some tips for you. Change your environment: If you work on a laptop, try a different location to work for a while. Maybe play some music or try a different style of music. If you don't use a laptop you could still try completing tasks away from your computer. Searching for stock images for a client job is just as easy on an iPad as it is on your computer and you can do it anywhere. Change your routine: Do you do the same thing every day? Get up, have breakfast, catch up on some news and social media, then get to work? Try changing it up a bit. Go out for a walk before work. Do some chores around the house. Heck, watch a movie before getting to work. That’s the great thing about being a home-based designer. If your routine is part of the problem, simply change it up. We have that privilege. Simply remember that where or when you finally sit down to work, choose one task to work on and don’t get up until you’ve completed it. Once it’s done, scratch it off your list and move on to the next one. I promise you, you’ll feel both physically and mentally lighter with each task you scratch off. Just like any good battle plan, the simplest strategy is to divide and conquer. So go divide your projects into manageable tasks and start conquering them one by one. What's your way of getting out of a productivity slump? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from an anonymous designer, they ask... My business has come to a stop because of my mothers health issues and I have found myself having less and less time to attend to my business. This is really out of my control and once I was self sufficient financially , now I am finding there is no income coming in. I really do not have much options as far as having someone help with my mothers illness, currently into my 4th month visiting her in the hospital in a different town. I can go on and on, but what do you think one can do to pickup business or return to what it was. My friends tell me nothing is forever I know many business owners do not talk about their weaknesses but possibly this topic is something that many people are facing and your opinion would be valiable. To find out how I answered this question you’ll have to listen to the podcast. Resource of the week The Productive Woman podcast This week's resource is The Productive Woman podcast. A podcast intended to help busy women find the tools and encouragement they need to better manage their lives, their time, their stress and their stuff, so they can accomplish the things that matter to them. However, don't be fooled by the title guys. Laura McClellan, host of The Productive Woman offers great advice that we can learn from as well. In fact, it's one of my most anticipated podcasts to listen to each week. Check it out by visiting theproductivewoman.com Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you set goals for your design business? [sc name="pod_ad"]In this week's episode of the Resourceful Designer podcast, I'm talking about setting goals for your graphic design business. I'm not talking about resolutions. I know it’s January when I'm releasing this episode, the time of year for setting resolutions, and that’s all fine. But what I’m talking about are goals. Whereas resolutions are more ongoing, like becoming a better illustrator or improving your coding skills. Goals, on the other hand, have a set target to achieve. When is a good time for setting goals? How about right now? I'm not saying this because it's January, the time of year many people are setting goals. What I'm saying is now, no matter when now happens to be, is a great time for setting goals. In fact, you should be setting goals for your business on a regular basis. How else are you going to measure your progress going forward? Why is setting goals important? Setting goals is one of the most important things you can do to stay on track and prosper. Goals keep you motivated, they give you focus, they give you direction, and they hold you accountable. Without goals, it's much harder to measure progress. How to go about setting goals. Have you heard the term S.M.A.R.T. goals? Much of what I'm discussing here is based on that concept. However, I'm taking it one step further and making it S.M.A.R.T.E.R. goals. Which stands for Specific, Measurable, Achievable, Relevant, Time-Related, Evaluate, and Reward (or Repeat if you like that one better.) Here's how it works. SPECIFIC Your goals need to be precise, if not you won't be able to focus your efforts to achieve the goal. When making your goal, try to answer these questions: What do I want to accomplish? Why is this goal important? Who if anyone is involved? Which resources are required to complete the goal? Example of a Specific goal: I want to complete three new website redesign projects over the next three months. This goal is very specific. You know exactly what needs to be accomplished in order to reach it. MEASURABLE If your goal isn’t measurable how are you going to track your progress? Knowing your progress is essential in motivating you to do well. It can also set a fire under you if you realize you're not doing well. Assessing your progress helps you to stay focused, meet your deadlines, and in the process, you’ll feel the excitement as you get closer to achieving your goal. A measurable goal should address questions such as: How much? How many? How Long? How will I know when it's accomplished? Example of a Measurable goal: I want to design15 brand new websites this year. This goal is measurable. you simply need to count the number of websites completed to know how you're doing. ACHIEVABLE The goal you set for yourself needs to be realistic and attainable in order to be successful. In other words, it should be something that makes you stretch your abilities but still remains possible. An achievable goal will usually answer questions such as: How can I accomplish this goal? How realistic is the goal? Example of an Achievable goal: I want to help create brands for three new startups this year. Over the course of 12 months, it's not inconceivable that you could brand three new startups. It's an achievable goal. Wanting to brand 50 new startups would be very difficult to achieve and therefore isn't a good goal. RELEVANT This step is all about making sure your goal matters to you, and that it also aligns with other relevant goals you’ve set for your design business. It's important that your goal strengthens your business. A relevant goal can answer "yes" to these questions: Does this seem worthwhile? Is this the right time? Does this match my other needs? Am I the right person to reach this goal? Is it applicable to my current business? Example of a Relevant goal: I want to master the newest features in Photoshop. This is a relevant goal for a graphic designer who works a lot in Photoshop. On the other hand, learning a new coding language such as PHP might not be a relevant goal if you're business doesn't focus on web design. TIME-RELATED All goals need some sort of targeted end time. Without one, you have no deadline to keep you focused and something to work toward. This is the most important part of setting S.M.A.R.T.E.R. goals. Without and end time to keep you in check, you may come down with the “I’ll do it tomorrow” syndrome. Wether you’re a procrastinator or not, you need a way to track your goals against a deadline if you want to achieve them. A time-related goal will usually answer these questions: When do I need to work on things to achieve this goal? What do I need to do now, six weeks from now, six months from now? What can I do today? Example of a Time-Related goal: I want to create a new marketing brochure to hand out at the upcoming Trade show. This is a time-related goal because there is a fixed time you need to complete it by. EVALUATE This is where we add on to S.M.A.R.T. goals. As you progress towards accomplishing your goals, you need to stop from time to time to evaluate the progress you've made so far. Evaluating where you stand in relation to your goals reveals whether or not you’re still on track to achieve them. While evaluating your goals you should ask these questions: Do I need to adjust anything about my goal to ensure success? Is there anything I can change or do differently to reach my goal? Example of Evaluating your goal: You forgot when you set your two-month goal that you would be taking a vacation during that time. Can you adjust to goal to accommodate your time away? Or is there anything you can do differently to achieve your goal knowing you have two fewer weeks to work on it? Evaluating your goals on a regular basis is crucial to ensuring their success. REWARD YOURSELF Achieving or completing your goal should be a reward in itself. However, depending on the scope of the goal it may help motivate you if you set a special reward for getting there. After all, don’t you deserve something more than a simple pat on the back for your hard effort? A special reward can be a great motivator in helping you achieve your goal. Ask yourself these questions while choosing a suitable reward. Is the reward realistic if I accomplish my goal? Is the reward enough of a motivator to help me achieve my goal? Example of a motivating reward: If I increase my profits by 15% this year I will take my family on a tropical vacation. This is a very motivating reward. Especially if you share it with your family. Afterall, you don't want to let them down, do you? REPEAT (instead of, or on top of a Reward) If you succeeded in reaching your goal, why not try again with either the same goal or a harder one? Did you succeed in gaining three new clients this month? Then why not try for four next month? If you failed to achieve your goal, reassess, regroup and restart. There is no shame in not reaching your goal. Only in giving up on it. Reassess your S.M.A.R.T.E.R. goals and make any needed adjustments to help you succeed the second time around. After all, as Henry Ford said, "Failure is simply the opportunity to begin again, this time more intelligently." What goals have you set for your graphic design business? Let me know your goals by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Jordan Should I charge a different rate for my web design compared to my graphic design? Resource of the week Free, Fee or Flee? This week's resource is a website put out by RGD called Free, Fee or Flee? http://freefeeflee.ca This is a website to help you decide whenever you are asked to do some work for free. Should you agree? Should you be charging? Or should you be walking, or even running away? This fun website will guide you through various questions to help you make a decision. They also provide you with suggestions of how to respond to help explain where you stand. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Have you ever considered a niche for your graphic design business? Working in a design niche can be very rewarding as well as very profitable. Many graphic designers make a very good living by only servicing a very small demographic of clients. In this week's episode of the Resourceful Designer podcast ,I discuss various niches, the benefits of working in one, and how not to limit yourself to just one market. I go into much more depth in the podcast but if you want to know some of what I talked about read on. What is a niche? According to the Merriam-Webster dictionary, a niche is A distinct segment of a market. A place, employment, status, or activity for which a person or thing is best fitted. So what does that mean for us as graphic designers? A niche in the graphic design industry can be defined in three different ways. Design Niche A design niche is when you specialize in a particular section of the design industry. Like a designer who only designs logos, or one who specialises in direct mail campaigns, or one who only designs trade show booths. All of these specialize in their respective design niches. Client Niche A client niche is when you specialize in a certain demographic pertaining to the sector you serve. Examples are designers who only design for restaurants or those who specialize in designing for medical clinics, or musicians, or sports teams. The demographic you serve makes up the niche. Location Niche A location niche is the most common and many designers fall into this category without even thinking of it. A location niche is when you promote your services in a defined geographic location. A designer who promotes websites for Chicago-based businesses is in a location niche. Benefits of working in a graphic design niche You become the expert: The main benefit of working in a graphic design niche is how you are perceived. If you service a particular niche, you are automatically viewed as being an expert in that niche. Knowledge gained: By servicing a niche you gain valuable knowledge about the topic it covers. This knowledge can greatly help you and your clients when working on design projects. Better referrals: Clients often talk to colleagues in their niche and referrals passed between them carry a lot more weight than normal. You could charge more: As an expert in your niche, you can charge premium prices for the value you bring to your clients. Imagine a dentist who wants a website for the new dental clinic she is opening. She looks for a web designer by asking her friends, family and peers for referrals. A friend recommends a great designer who created his music store website, while at the same time a fellow dentist recommends a designer who specializes in creating websites for dentists. Which one do you think would pique her curiosity more? Now let's say the dentist decides to interview the two designers. The first designer listens to what the dentist needs and makes a few suggestions based on his knowledge and experience designing websites. The second designer listens to what the dentist needs but then uses her knowledge and experience dealing with the dental industry to suggest things the dentist hadn't even considered. Which one do you think would impress the dentist more? When reviewing the two submitted quotes, the dentist takes into consideration her impression of the two designers and the value each can bring to her new dental clinic. Even if the second designer's quote is more expensive, there's a very good chance the dentist will still pick her because of her expertise in her niche. So you see how choosing to work in a niche can be beneficial? What if you don't' want to limit yourself? Let me tell you a secret... are you ready for it? Keep this to yourself mind you. You can work in more than one niche. WOW, Mindblowing isn't it? There is nothing stopping you from specializing in more than one niche. Perhaps you specialize in creating websites for dentists. Maybe you can use that knowledge to also specialize in websites for chiropractors, or hearing clinics. Much of the knowledge is interchangeable considering they are all medical clinics of some sort. You could also specialize in completely different niches. Like designing for dog breeders as well as designing for motorcycle racers. There's nothing stopping you from having more than one speciality. Break one niche into multiple niches for more exposure. Sometimes, the farther you niche down the more of an expert you appear to be and the more you can charge for your service. Perhaps your niche is designing T-shirts for sports teams. You could break that down into several smaller niches by marketing yourself as a designer who designs T-shirts for hockey teams, a designer who designs T-shirts for football teams, basketball teams, soccer teams. Each one of these niches could have its own landing page on your website. Or better yet, have their own website. Think about it. If someone with a football team wants a T-shirt and does an online search for suppliers. Chances are your football T-Shirt website will be much more appealing to them than a general sports T-shirt website. So there you have it. Choosing to work in a specific niche can be a great choice for a graphic designer. Just make sure you are passionate enough about the niche to make the most of it. If so, you could make a killing by servicing a small portion of the market. After all, as the old saying goes, the riches are in the niches. Do you work in a particular niche? Let me know your thoughts? Please leave a comment for this episode. Questions of the Week This week's question came from Don; Do you work with dual monitors? At what point does multiple screens become nonsense. To hear what I told Don, you'll need to listen to the episode. I would love to answer yours in a future episode of the podcast. Submit your question by visiting the feedback page. Resource of the week CreativeLive CreativeLive is a great resource for expanding your design knowledge. They offer a wide selection courses and classes at reasonable prices related to graphic design. CreativeLive also offers FREE Live and On Air classes on a regular basis. Simply register for the class you want and watch it for free when it's offered. At the time I'm writing this they have upcoming free classes on Designing a Proposal, Hand Lettering, Graphic Design Fundamentals, Building Infographics, as well as courses for many of the Adobe Creative Cloud programs. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What gifts do you get a graphic designer? Have you ever been asked the question "what gifts do you want for the holidays?" and you couldn't think of any ideas to say? In last year's holiday edition of the podcast I talked about graphic design gifts for your office. This time around I share gift ideas you can share when that ever so popular questions comes up.  Software/Apps Gift Cards Face it, we live in a computerized world and as designers, we spend a great deal of our time in front of one screen or another. So why not take advantage of it and ask for gift cards that will allow you to buy software and apps. Apple, Microsoft, Google all have app stores with great software for graphic designers. Education Gift Cards As graphic designers, we need to stay up to date on the latest software and design trends. What better way to do so than by taking courses. Places like Lynda.com, CreativeLive, Udemy are great places to learn. You could ask for gifts of knowledge via a gift cards. Gift Cards for "the other stuff" Face it, running a graphic design business costs money. Wouldn't it be nice to cover some of your expenses with gift cards from places like Amazon, BestBuy, or Walmart? Notebooks/Sketchbooks Creative people need an outlet. Most of us, regardless of our skills, like putting pencil to paper for all kinds of inspirational reasons. A nice notebook or sketchbook can help keep those creative sparks alive by organizing them all in one space. Ask for your favourite notebooks or sketchbooks as gifts. Magazine Subscriptions I mentioned in episode 50 of the podcast how one of the perks of running a graphic design business is the free magazine subscriptions you can get. However, there are some great design related magazines that you can't get for free. Why not ask for subscriptions as gifts that keep on giving the whole year long. Creative Cloud Photoshop, Illustrator and InDesign are staples in the design industry. They are also an expense graphic design business owners have to deal with. Ask for a Creative Cloud gift card to help cover the costs. Graphic Design Books There are hundreds of great graphic design related books out there. If you're like me there are a few you would love to have but don't want to spend the money on. Now's the time to ask for them as gifts, or put a bookstore or Amazon gift card to good use and finally get the one you've been eyeing. Coffee Shop Cards If you're a home-based graphic designer you've probably opted at one time or another to meet a client at a coffee shop instead of at your house. Coffee shops are also a great change of scenery when you need to think through projects through. If someone doesn't know what to get you as a gift, suggest a coffee shop gift card to them.   What gifts do you think are good for a graphic designer? Let me know by leaving a comment for this episode. Questions of the Week There is no question this week. You can submit yours by visiting the feedback page. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How Good Is Your About Page? The About Page or About Me page on your website is arguably the most important page on your site. And yet, it's so often neglected when people create a website in order to concentrate more on the "meat pages" of the site. Pages like their portfolio, or the services they offer. The About Page is often just an afterthought. You know you need one, so you whip one up quickly and move on. But if you look at the analytics for your site you will probably see that your About Page is one of your most visited pages. Chances are you have a link to your About Page in your menu bar, and when someone lands on your site, regardless of the page they land on, they will probably click on that link to learn more about you. If you don't have a well-crafted About Page you could be turning visitors off and leaving potential business on the table. What makes a great About Page? People often fail in their About Page because frankly, they're talking about themselves. You would think that's what an About Page is for. But in truth, visitors really visit an About Page not to learn who a person or company is, but to find out why they should care. What's in it for them? they're there to determine if they should be interested in you and to figure out if you can help them. If not then why bother looking at the rest of the website. How do you make a great About Page? How long should an About Page be? There is no right answer to this. The length of your About Page should be long enough to get your message across and nothing else. Every business's About Page will be different so it's imperative that you test different things to see what works for you. You've heard about A/B testing? The About Page is a great candidate for such testing. Parts of a great About Page. Part 1: Your About Page should have a hook. Something that immediately grabs the attention of visitors and lets them know they've found the right person or business for them. Here's an example of a good hook. "Welcome to my site. Are you wondering how to promote your business? Do you have a great idea but don't know how to present it to the world? Are you tired of your current brand and want something more exciting? If you're asking yourself any of these questions, then you've come to the right place. The hook gets into the head of your potential clients. The hook tells them that you know what they need help with and that you have the solution to their problem. Trust me, if they think you have the solution to their problem, they'll be begging to work with you. It's a very basic concept but it's super effective. Figure out what questions your potential clients have and list the most popular ones. How do you figure this out? By asking your clients questions. Over time you will learn what common questions come up, what problems they're seeking help with, and you'll be able to address them here on your About Page. If you open with a great hook, your visitors will want to keep reading. Part 2: Share the benefits people get by working with you. Not the services you offer, but the benefits they get. What will they get if they decide to work with you? An example can be something like this. "Allow me to use my vast skills and experience as a graphic designer to create something amazing, something that is truly unique to you. I have a knack for capturing the personality of a company and creating designs that will reflect not only who you are, but designs that lets you connect with your target market on a personal level. In other words, I create designs you can be proud of. You see? This second part kind of describes you a bit, but in a way that benefits the viewer. Part 3: Share social proof. This is a great place to display an image of yourself so your clients have a face to associate you with. Share your accomplishments, not to gloat, but to prove you're the right person for the job. In my case, this is where I would mention being in the design industry since 1989. That I've helped brand 100s of successful companies. Where I've had my designs featured and what awards I've won. A little name dropping also adds social proof as to why someone should hire you so list any well A little name dropping also adds social proof for why someone should hire you. List any well well-known companies you've worked with. They may be local, national or global companies. If you think it will help, mention them here. Another great way to share social proof is to include one or two testimonials from clients praising your skills and partnership with them. People visit your About Page to learn about you. What better way to learn, than by hearing what others have to say about working with you? Be cautious in part 3. Don't include too much in this section or you might come off as too overbearing and smug. Don't talk about awards you won 10 years ago. They have no meaning to today. You only want to share enough to assure people that you are capable of helping them. Part 4: This is where you finally get to talk about yourself. You could mention where you went to school and how you got into the business. Limit it to just a couple of paragraphs. Enough for people to get to know you a bit better. Imagine you are meeting someone face to face for the first time and they ask you why you became a designer. Part 4 of your About Page is the answer you would give them. In my case I would tell them I had no intention of becoming a graphic designer. I only enrolled in the course as a stepping stone to something else I wanted to take in university. But once I started, I fell in love with graphic design and immersed myself fully in the program, graduating at the top of my class. If you want, you can include a few fun facts here about yourself in this section. Hobbies, likes & dislikes, family information you don't mind sharing. Stay away from controversial subjects like religion and politics. Myself I would mention my love of podcasting. That I'm a dog owner. I might also mention how I'm not a coffee drinker, which goes against the typical stereotype of the graphic designer. Use this section to really show off your personality. Remember, your About Page can also weed out people who wouldn't work well with you. If they don't care for your personality, chances are you wouldn't work well together. Part 5: This is probably the most important section and yet it's also the most overlooked. Include a direct link for visitors to contact you. A contact form works best, but any method that allows them to contact you is imperative. Include some sort of call to action letting them know you're anxious to hear from them. They just spent the time learning who you are and how you can help them, so make it easy for them to get a hold of you to start a working relationship. There you have it. A great About Page. Will following these steps guarantee new clients? Of course not. But every bit helps. And there's no reason your About Page shouldn't be given as much, if not more, attention than the other pages on your website. Don't leave potential business on the table because you have a weak About Page. What does your About Page look like? Leave a comment for this episode telling me your formula for a great About Page and I'll make sure to link back to it. Questions of the Week This week's question came from Michael. He asked... I'm a staff designer at an established agency. The leadership here does allow us to take side (for lack of a better word) freelancing jobs to help us grow our skills and creativity. As long as it's not a direct conflict of interest with the company. I'm struggling to gain traction in finding work. I have good set of personal clients that I work with already but nothing to add any substantial amount to mine and my wife's income. Just odd jobs now and then when my skills are needed. What is your method to finding new work/clients? Which ones have you found most effective and which methods would you recommend I stay away from. To hear how I answered Michael's question you'll have to listen to the podcast. I did however share this link with him. 10 Proven Ways To Attract Design Clients I would love to answer your question on a future episode of the podcast. Submit your question by visiting the feedback page. Resource of the week Who Stole My Images FaceBook Group This is not a resource I'm familiar with myself but when I heard about it I thought it would be great for my audience. It was shared by Molly in the Resourceful Designer FaceBook Group. Who Stole My Images is a group that helps creative people when their intellectual property has been stolen for illicit gains. If you sell your designs anywhere on the internet there's a good chance that someone copied your artwork and is selling it as their own. It's not always easy to stop these people and that's where this FaceBook group comes in. The members have experience and are willing to share their tips and tricks to help you target the thieves. If you find yourself in such a situation simply ask to join the group. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are your design presentations great? Whether it's in front of just one person or in front of a board of directors, giving design presentations to your clients can be scary, even for the most seasoned graphic designer. In this episode of Resourceful Designer, I share 12 steps you can use to make your design presentations great. Please listen to the podcast to hear me act out two fictional presentations to show you the difference these 12 steps can make. The 12 Steps To Great Design Presentations. 1 Practice your presentation It doesn't look good if you stumble on your words, or you don't come across as knowing what you're talking about. It doesn't matter if you're presenting in person or via video, you need to come across like you know what you're talking about. After all, you should know what you're talking about. If you need to, write out your presentation in full or point form and study it. It will help you know your material inside and out. Plus, should your client interrupt you with questions, you'll know your presentation well enough not to be thrown off track. 2 Be punctual This one should be obvious. Make sure you show up for your design presentations on time. If you don't show up on time you already have a strike against you regardless of what you present. The client may love your design, but as far as future projects are concerned, designers are replaceable and they may not consider you if they think you are not punctual. 3 Dress for success I'm a T-Shirt and Jeans kind of guy. But I would never go into a meeting dressed that way. when you're doing your research for your design (you are doing research aren’t you?), also find out what type of client you have. If they all wear suits and ties to work, you should do the same. If they wear khakis and Hawaiian shirts, dress better than them. Don't be afraid to be overdressed. It's better than looking underdressed. 4 Have handouts People like holding things, but don't give them out before the meeting. You want their eyes on you as you lay out the story of the design. If you give them handouts they will be more focused on what's in their hands and not on you. By the time you reach the grand finale of your presentation, they will have already seen it in the handout. 5 Show Confidence If you show confidence people will be more inclined to trust you and engage with you. You've been hired to do a project, so don't act as if you're applying for the position. Act like someone who is already familiar with the position. You also show confidence with the words you choose. Never use words like "I think you'll like this" or "Maybe we could do this". Instead show your confidence in your abilities by using decisive words like "You'll like this" or "We should do this". Don't give your client a chance to consider if you are right or not. Use your words with confidence and they'll know you are right. 6 Use keywords Work recognisable keywords into your presentation. Use keywords like brand recognition, brand awareness, customer loyalty, increased sales, better exposure, growth. Terms that will leave a positive impression on your client and make them more inclined to go along with what you say. 7 Refer to the brief Whether you were provided with a formal brief for the project or it was just a casual email conversation, make reference to it. Not only does this show that you were paying attention but it shows that you take what the client has to say seriously. 8 Talk about the research you did Your client doesn't know what goes into designing something. All they know is what they are paying you. Give them some peace of mind by explaining the type of research you did. Give details so they know the money they are paying you is worth it. Plus, talking about your research gives them insight into the type of person you are and they will appreciate you that much more. 9 Explain before showing anything The best presenters use a system. They tell the audience what they are going to see, then they show the audience, and finally they tell the audience what they saw. Your presentation should be done the same way. This three step approach will help you client retain the information you are giving them and they will feel you've given a very good presentation. 10 Anticipate questions and answers them before they are asked This one is tricky. When preparing your presentation try to think like your client and anticipate any questions they might have. Then address them in your presentation. You'll come across as someone very knowledgeable and help put them at ease. 11 Plant seeds for future work you can do for them This might be just one project. But there's no harm in planting the seeds for future work. Try to work into the presentation other things you could do for them. Mention other services you offer. Things they may not have even thought about. The best thing to do is include them in the process. Don't say things like "This new design will help you grow your business" instead say "Together, with this new design we can grow this business" 12 Follow up after the meeting Don't wait too long. Call or send an email the next morning asking if there are any new questions that came up that you could answer. In fact, let them know during your presentation that you will be following up the next day in case they think of any new questions. This way they know to expect your call. A few days later follow-up if you haven't heard from them to inquire if they've reached a decision. Do you follow these steps? Let me know what you do for your presentations? Please leave a comment for this episode. Questions of the Week Due to time constraints, I didn't answer a question this week. But I would love to answer yours in a future episode of the podcast. Submit your question by visiting the feedback page. Resource of the week Selling The Invisible by Harry Beckwith SELLING THE INVISIBLE: A Field Guide to Modern Marketing is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

There are some great perks to running a graphic design business. There are many benefits to running your own home-based graphic design business. In episode 24 I covered some of them, including getting to choose who you work with. Making your own hours. Deciding how much you want to charge and other things like the tax breaks you get and being able to work in your bathrobe if you want to. All of these are great reasons to want to run a graphic design business, especially from home. But in this episode of the Resourceful Designer podcast, I'm talking about perks. The little things that go a bit beyond the benefits. 7 Perks to running your business. Free Stuff When you register your business you are put on a list that becomes available to anyone who wants to purchase it. I know that sounds scary, but in fact, it's a good thing. Because many of the people who purchase that list want to send you FREE STUFF! Mostly promotional items like pens, mugs, keychains etc. usually with your company name on them. They hope that you like their stuff enough to either buy them in bulk to hand out yourself or to become a reseller for them. Another perk is free magazine subscriptions. There are many graphic design related magazines that offer free subscriptions to businesses in the industry. Visit your favourite magazine's website to see if they offer this. Credit Card Points When you run a business you need to buy things. You might as well get some extra perks in the process. Use a credit card that offers some sort of reward. It could be travel, goods and services, or simply cash back. Make all your purchases using this card and watch how quickly your points accumulate. Just make sure to pay off your card each month. The extra perk isn't worth it if you pay interest on your balance. Access To Credit Owning a business allows for easier access to credit. Many banks and financial institutions are much more willing to lend money to businesses than they are to individuals. If you're in a bind and you need some extra cash, this is one perk you'll be glad your business provides you. Networking Face it, it's much more impressing to say you own your own business than it is to say you work for someone else. Not only will it open more doors for you, but the quality of the interactions will be better as well. Not only that but the knowledge you gain from these interactions can greatly benefit your business. Education Another perk of running your own graphic design business is the chance to learn new things when you want to learn new things. If you want to take a course or watch a tutorial you have the option to do so. There's nobody to stop or hold you back. The same goes for things you're not interested in. If it's not something you want to learn you don't have to. You have the option of hiring someone to do it for you instead. Work/Life Balance Creating your own work hours is a perk in itself. But the big bonus when you run your own business, is the ability to step away from your business whenever you want to. There's no need to schedule personal appointments around work hours. Instead, you can schedule your work hours around your personal appointments. If your doctor only has an opening at 10am it's not a problem for you. If your child has some special event you want to attend, there's no one you need to ask permission of for you to go. Your Businesses' Personality One of the biggest perks of running your own graphic design business is your ability to personalise it however you want. If you want it to have a formal corporate look, do it. If you prefer a fun joyful look, then do that. Your business has a personality that reflects who is behind it, you. The freedom to mould that personality into anything you want is probably one of the most powerful perks you have. Express yourself, there's nobody holding you back. What perks do you enjoy from your business? I would love to know what perks your business allows you. Let me know what they are by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sean I have a few questions about budget and pricing. Your pricing podcast was amazing. Here are some questions you can include in a future podcast. 1) How to ask a client for a budget? 2) Should it be in the project questionnaire 3) Should it be in the contact form 4) How about a pull down menu of price ranges 5) Would it be better to allow prospect to enter their own amount rather than selecting a price range? 6) How about showing prospects minimum project price for any given job. This is the starting price and the quote would reflect the price quote from thereon. 7) How about showing three price ranges after questions are all asked. 8) Majority of designers do not negotiate or wish to discuss pricing if it does not agree to the prospects budget. Should we be open to that considering this is a business first then design? To find out what I told Sean you’ll have to listen to the podcast. Resource of the week is TopTracker This resource was shared by Dan in the Resourceful Designer FaceBook Group. Here's what he had to say about TopTracker. I know Mark uses Billings Pro, but I don't use a Mac currently so I searched around for an alternate. I checked out a few and decided that there's a better one for me. I've been using TopTracker to track my time. It's excellent, easy, flexible and can spit out a tonne of different reports for you to prove your time if you need it. And best of all, it's free forever for freelancers. According to the website TopTracker offers; Effortless Time Tracking From Any Device Centralized View Of All Projects Full Privacy Control For Freelancers Detailed Productivity Reports 100% Free and No Limits There are no superficial limits on the number of projects or users you can configure. Available on Windows, Mac OS X, and Linux. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Print Brokering, it's easy money. Is print brokering part of your graphic design business strategy? If not, it should be. We spend hours upon hours putting our creative skills to use for our clients. But if at the end of a design project we simply hand the printer files over to our client then we're leaving money on the table. With the addition of print brokering to your services you not only increase your value to your clients, but you can also drastically increase your income. It's not as scary as it sounds Getting into print brokering isn't that daunting a task. You don't even need to know anything about the print industry. You only need to know how to set up a proper print file, which you should be doing already. Then, instead of handing those files over to your client, you send them to the printer on your client's behalf. So what's the point? Let me illustrate it for you with an example. Let's say you design a 4-colour tri-fold brochure for your client. You spend several hours creating it until it's exactly what your client wanted. You send your client the final file along with your invoice, and you get paid a few hundred dollars. Good job! Now let's say you've added print brokering to your services. Instead of sending the final file to your client, you contact two or three printers for quotes on printing the brochure. You then show those quotes to your client, decide together which is the best one, and send the file to the selected printer. Once the job is printed and delivered to your client, you send them an invoice for both the design and the printing. In return, you receive an invoice from the printer MINUS your commission for bringing them the job. Did you catch the keyword in that last sentence? Commission. That's right; you receive a commission for sending the job to the printer. Depending on the cost of the printing job that commission could be several hundred, or perhaps even thousands of dollars. That's the point! So, how do you start print brokering? Contact local commercial printers. The easiest thing to do is contact your local commercial printers and ask them if they have special deals for graphic designs which bring them work? Chances are they already do. If that's the case, you simply have to let them know who you are and start earning income from print jobs you send them. If they don't have some plan already in place here's one you could suggest to them. Ask if they are willing to give you a flat discount on all print jobs you bring to them. 15% is a good place to start. Whenever you have a print job to broker, the printer would supply you a quote for the full printing price. This quote is what you share with your client. Then, once the print job is finished, the printer invoices you, including your 15% discount. Your client pays you the full price of the quote, and you, in turn, pay the printer the discounted invoice, keeping 15% of the printing price as your commission. This way, your client is not being taken advantage of since they are paying the same price they would have if they went directly to the printer themselves. The benefit to them is you now handle that part of the job for them. The benefit to the printer is unlike their regular customers who doesn't understand printing files or printing, once they train you how to supply files to them the way they want them, they never have to worry about your jobs again. This means faster turnaround through their pre-press department which translates to more profit for them. Of course, the benefit to you is the added income you get from the print brokering. Copy shops Copy shops are a bit different. They don't have the same profit margins as print shops and can't offer the same discounts. However, most copy shops offer tiered pricing. Meaning the price per copy drops with the more copies ordered. A deal you could offer them is to pay a certain amount in advance. Like a retainer of $500 or $1000 for example, in exchange, they would charge you their lowest rate for copies you order regardless of the quantity. They simply deduct your copies from the "retainer" you've provided them. Trade Printers Trade printers are similar to commercial printers except they only deal with clients "in the trade" which includes graphic designers. Trade printers offer wholesale like pricing, so unlike the commercial printers mentioned above, you simply mark up their quotes by whatever margin you want to make before giving the price to your client. Online Printers Online printers such as ePrintFast offer low prices because they bulk print their jobs. Your business card order is printed on the same sheet as many other business card orders, lowering the cost for each of you. Even with shipping costs, the prices are great. That's how they offer prices that your local commercial printers can't compete with. You can make a good income by adding a hefty markup to their prices. Search online for similar printers near you. Print brokering isn't just for paper You can take your print brokering service beyond the printed page. Screen printed t-shirts, ball caps, coffee mugs, pens, pins, etc. You name it. If it can be printed on, you can make a profit from it. Do you use print brokering to supplement your business? I would love to know if you offer print brokering as part of your business. Let me know what they are by leaving a comment for this episode. Resourceful Designer is one of the 12 best graphic design podcasts! Resourceful Designer is #2 on a list of the 12 best graphic design podcasts put out by Creative Bloq. Here's what the article had to say. Want to nail the business side of design? Hit up Mark Des Cotes for top advice If you're interested in the business side of graphic design, Mark Des Cotes' Resourceful Designer is a must. With 48 episodes recorded so far, it's aimed at helping home based graphic designers and web designers streamline their business, with plenty of advice, tips and resources to help you get things right. Each episode covers a specific theme, such as how to save money, dealing with deadlines and what to do when you mess up a a project and much more. And as well as the podcast, Resourceful Designer also has an in-depth blog plus a useful list of design resources. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Stacie Why do we need a Pantone color book and which one should we buy? What's the difference between printing in 4 color and spot colors? And is it affordable for a client to print in more than 4 colors? To find out what I told Stacie you’ll have to listen to the podcast. Resources of the week iloveimg.com offers an array of tools for compressing, resizing, cropping, and converting image files from other formats to JPG, or from JPG to png or gif. Modify all your images en masse in one place. It takes just a few clicks with their easy-to-use tools. Everything your clients need for their image work is there, and it’s all free! iloveimg not great for compressing images since they don’t give you much control over the quality of their compression. Instead, I suggest optimizilla.com. This online image optimizer uses a smart combination of the best optimization and lossy compression algorithms to shrink JPEG and PNG images to the minimum possible size while keeping the required level of quality. Again, completely free. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Before starting your home based graphic design business. It sounds easy, doesn't it? You have your skills and a computer, so why not start a graphic design business from your home? Go for it I say. However, there are certain things you need to do before starting on your new journey. In this episode of the Resourceful Designer podcast, I go into detail on what you should do before starting your own home based graphic design business. Be sure to subscribe to the podcast so you never miss an episode. Required research before starting your business. The first thing you need to do before starting your home based graphic design business is research. Being prepared for what's to come is the key to success. Here are a few things you should look into. Choose your type of business You have the options of operating as a sole proprietor, a partnership with someone, or one of the many forms of corporations. Choosing your business structure lays the groundwork for what you will do next. Study up on tax laws It's a good idea to learn what you can about the tax laws where you live. What can or can't you claim as business expenses? What tax loopholes can you take advantage of? Do you need to collect taxes from your clients when you invoice them? Be aware of zoning laws Zoning laws differ depending on where you live. Check with your city or county to see what affects you. Depending on where you live you may be limited to how you can run your graphic design business. Size up your competitions It's always a good idea to know who you're up against. Find out who is offering similar services in your area and figure out how you plan on carving out your own corner of the market. What you need to get before starting your business. Write a business plan A business plan will help you stay focused and keep you on track to succeeding as a business owner. Not to mention they are a requirement if you plan on incorporating your business. Register your business name Find out the requirements in your area and register your business name. This will protect you in the future should someone else try to operate under the same name as you. Obtain a business permit Even home-based businesses require a business permit to operate legally. Contact your municipal government for instructions on obtaining your business permit. Get business insurance Just because you're working from home doesn't mean you're covered. Homeowner's insurance doesn't cover your business. Contact your insurance company to find out what options are available to you. Get help before starting your business. Where to look Search your local or nearby communities and contact the Chamber of Commerce, the Economic Development Board and the Business Education Centre. These organisations often offer free advice to help you start your business. Look for business incubators in your area. They may offer classes and/or resources to help start your business. Visit your local library. Most libraries offer resources to help small business owners. Find professional help Hire a business lawyer to help with things like contracts and incorporating your business. Hire an accountant for financial advice and to help with your bookkeeping and tax returns. Visit your bank manager to discuss your best options for a business account and other ways the bank can help you. Additional help Take business courses or workshops at a local college to improve your business knowledge. Contact your local college or university for interns to assist you with writing your business plan. Visit the US Small Business Administration website for podcasts, webinars, and basic information about starting and growing a business.   Are you ready to start your graphic design business? What research and prep work are you doing before starting your business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Daniele I have a recurring issue that I need to solve as I do not want to face it anymore. The issue is how to properly store bookmarks of helpful websites, web aps, articles and so on. We spend most of our time online and we use some great resources. We need to keep a track of them and store safely for a later use. I have hundreds of bookmarks on Google chrome divided in folders, whilst Chrome does a good job on offering a search bar for a quick lookup, I have found myself looking for an extended length of time as I would not remember how I called that folder or link. So, I wonder if there is a better way than just saving bookmarks on Chrome? To find out what I told Daniele you’ll have to listen to the podcast. But I'll give you a hint. I recommended she get the book Evernote Essentials. Resource of the week is Have i been pwned? Have i been pwned? is a free resource for anyone to quickly assess if they may have been put at risk due to an online account of theirs having been compromised or "pwned" in a data breach. A "breach" is an incident where a hacker illegally obtains data from a vulnerable system, usually by exploiting weaknesses in the software. All the data in the site comes from website breaches which have been made publicly available. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

Have you ever considered bartering your design skills? Like it or not, money rules our world. Without it, businesses fail, economies collapse and people suffer. However, money isn't the only commodity when it comes to doing business. Thousands of years ago, long before currencies were introduced, people relied on bartering in order to survive. If you had a field of wheat but no meat and your neighbour had a herd of cattle but no grain, the two of you would barter the goods you had in exchange for those you required. Everybody was happy in the end. Bartering still remains a viable way of conducting business and there's no reason why it wouldn't work for your graphic design business. In this week's Resourceful Designer podcast I share examples of how bartering can help your business. Be sure to have a listen, or better yet, subscribe to the podcast so you never miss an episode. What is bartering? According to Merriam-Webster Dictionary. Barter means to trade or exchange commodities (such as products or services) for other things instead of for money. Have you ever seen a classified ad where someone has a boat and is looking to trade it for a car? That's bartering. It's a trade in which both involved parties feel like they are getting a good deal. Maybe even the better deal. The idea behind bartering is for you to trade something, such as your graphic design services for something you find more valuable in return. The power of bartering Have you ever heard of Kyle MacDonald? He's a Canadian blogger who in 2005 started with one red paperclip and over the course of one year, bartered 14 different trades with the final trade making him the owner of a two-story farmhouse in Saskatchewan Canada. All without any money ever exchanging hands. This story alone should prove to you the value of bartering. Bartering and your graphic design business So how does bartering relate to your business? Simple, trade your time and skills for goods and services in return. When I first started my home based graphic design business I had an old used desk I purchased off my old employer. It was wobbly and didn't look very nice, but it did the job it was required to do. Then one day I was asked to quote on a new website for a master woodworker. The price I quoted was too expensive for him but he asked if I would be willing to build it for him in exchange for a custom made wood desk. We agreed that I would purchase the required wood, and he would build the desk at no charge to me. In exchange, I would build a custom website for him. All he would have to pay was the hosting fee. In both our minds we were getting the better deal. He was getting a new website, something he couldn't afford and was incapable of doing himself. I was getting a solid wood desk, built to my specifications, that I would never have spent the money on otherwise. Perceived value. The appeal of bartering all comes down to perceived value. Both parties involved perceive the value of the goods or service they are receiving as more valuable than those they are providing. You design for a living so spending a few hours in front of your computer creating comes naturally to you. But to someone else, the idea of doing that seems daunting and beyond their capabilities. The same goes for you. Your client may have a skill or product that you can't produce on your own. So to you, it's perceived as more valuable than your few hours in front of your computer. Bartering is truly a win-win scenario. Bartering ideas Are you a parent with active kids? You could barter your services in exchange for your child's membership in a club, group or organisation. Do you have a hobby? Barter your skills with other enthusiasts in exchange for whatever you need to grow in your hobby. Do you need anything for your home or office? Barter with clients for the things you need. The possibilities are endless when it comes to what you can get through bartering. Why don't you give it a try? Have you bartered your services before? I would love to know how you bartered your design services. Please leave comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tyler I live in an area that has a deeply rooted DIY mentality. As a result, I am struggling to sell local businesses on the value of my marketing and design abilities. Do you have any recommendations to break businesses out of this mentality, and show them the value of professional services? To find out what I told Tyler you’ll have to listen to the podcast. Resource of the week ScreenFlow This week’s resource is something I've shared before, ScreenFlow screen recording software. It has helped me streamline my graphic design business so much that I have to share it again. Using ScreenFlow has saved me so much time and headaches. Instead of teaching clients how to use their new websites and then helping them again a month or so later when they’ve forgotten, now I just record a short instructions video showing them what to do. If they need a refresher or need to train someone new, they have access to the video and they don’t have to interrupt me for help. For that reason alone I highly recommend ScreenFlow. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

What happens to your business if you don't take care of yourself? Running a home based graphic design business offers you the freedom and flexibility to work when you want and the way you want. But what if you don't take care of yourself and you get sick? What becomes of your business? In this episode of the Resourceful Designer podcasts, I discuss how you need to take care of yourself if you want your graphic design business to prosper. As designers, our clients rely on us to give their projects our undivided attention. But how are we suppose to do that if we're dashing to the washroom every few minutes or if we have a headache so bad that we can't look at our computer screens? The answer is we can't. Face it, when we're under the weather our business suffers. So what can you do about it? Have you ever heard the term "prevention is the best form of medication"? It holds true for us designers. If we take care of ourselves both physically and mentally we won't have to face this dilemma that often. Although there is no guaranteed way to keep you from getting sick. There are things you can do to help minimise the occurrences. Try to eat healthier meals and snacks. Drink lots of water to stay hydrated. Exercise to keep your body fit. Make sure you get enough rest. Wash your hands! It's not rocket science. We've heard all these tips many times before. But if we don't follow them, they won't help. We graphic designers often feel that so much depends on us that we neglect our own needs. Don't' make yourself sick because you're trying to please everyone else. Working too much can make you sick. There's nothing wrong with working long hours or working all hours of the day. Setting your own hours is actually one of the benefits of running a home-based graphic design business. However, problems start when you do it every day and all the time without setting time aside to take care of yourself. Set time aside during your busy workday for yourself. Get up and stretch. Look out the window. Go for a walk. If you can afford it, be a bit more creative and go for a massage or get a manicure. The point is to rejuvenate and refresh yourself. Because if you run yourself into the ground you won't be able to accomplish anything and your business will suffer. If you find it too hard to make time throughout your day, try setting larger periods of time aside each week. Take Friday afternoons off or break up your week with a Wednesday morning sabbatical. But I don't have time to take time off. Trust me, it's more important to take care of yourself than it is to check things off your to-do list. Your health forms the base of your business. If you're not healthy it suffers. And when you are suffering nothing gets done on your to-do list. Even if you don't have the time you can still take care of yourself by starting your day with a good breakfast. Why not schedule a workout or meditate before starting work? Not a morning person? lunch time is a perfect time to exercise. Not only will it help you stay fit, but it will also give your brain time to process what you did that morning and prepare it for the afternoon tasks to come. When you're healthier and stronger, you'll be able to better serve your clients and family. And don't forget what I talked about in episode 42. It's OK to say no to things that take up all your time. You don't need to do every little task that family and friends ask of you. Determine what really needs to be done and say no to the rest. How do you take care of yourself? What do you do to stay healthy and ensure that your business isn't interrupted by sickness? Leave a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sara My pricing packages state that printing or other vendor expenses are charged separately. How do you best charge for those items after the hours have been used? Do you also give a list of hours to the client of how they were used? When you give estimates, just give them in hours? To find out what I told Sara you’ll have to listen to the podcast. Resource of the week the Resourceful Designer podcast To celebrate the one year anniversary of the Resourceful Designer podcast on September 30th, which is also International Podcast Day, this week's resource is the podcast itself. If you know any designers that could benefit from the show please share it with them. Simply send them to resourcefuldesigner.com/subscribe where they can subscribe via their favourite platform. If they ask you what a podcast is, take the opportunity to introduce them to this wonderful medium of podcasts by showing them how to subscribe and listen to the show. And make sure you tell them to leave a review for the show in iTunes once they've listened to it. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

It's OK for Graphic Designers To Ask For Help What's the one thing every business person struggles with, regardless of their occupation? The answer is time. No matter how hard you work there just never seems to be enough time in the day to get everything done. So what's the solution? Ask for help. You see, the problem is time is finite. Once it's gone, it's gone. So you have to make the best use of the time you have. This applies to life in general but in this week's Resourceful Designer podcast, I'm talking about how it applies to your graphic design business. About all the time you spend struggling or fiddling with client projects as well as other aspects of your business. You'll never get that time back. So why waste it in the first place when all you have to do is ask for help with it.? I said I was going to talk about your business, however, there are things you could ask for help with that are not necessarily related to your business, but can still help benefit your business. Consider getting help with things like housekeeping, childcare and yard maintenance. Even having your groceries delivered to you. By hiring someone else to complete these tasks, you are freeing up your time for more productive things. Why would you hire someone to do all these simple things you could easily do yourself? Efficiency, that's why. Think about it. A housekeeper or yard worker may charge you $10-$20/hr. You, on the other hand, make up to 5 times that amount when designing. So why not use your time to do the work you get paid higher for, and hire someone else to use their time to do the other work. Ask For Help For Your Graphic Design Business One of the easiest ways to ask for help is to outsource the things you are not capable of or the things you really shouldn't be doing. This will free up your time to do the things only you can and should be doing. There are certain parts of your business you can't or shouldn't outsource. When it comes to promoting your business, designing for your clients or networking you need to be front and centre. But things like invoicing, bookkeeping and banking can all be handled by someone else. Ask for help in these areas. Spend money to save money. An old adage in business is that you need to spend money in order to make money. Don't be afraid to spend money to hire people to help you. It may cut into your profits on that job. But it will free up your time to work on other projects. Meaning you'll be increasing your overall profit because your business will be completing two projects at the same time. Where To Ask For Help. Build a community. The best place to ask for help is in a community you've built for yourself. Collect a list of Writers, developers, illustrators, proofreaders, UI experts, social media experts etc. that you can call upon whenever you have need of them. You can find these people locally, at meetups, in Facebook Groups, on sites like UpWork, or ask fellow designers for recommendations. Don't feel guilty if you ask for help Nobody can do everything. We're not expected to. That's why agencies are made up of teams. If there's a task that one person can't do, then another team member is called in to handle it. Just because you work by yourself doesn't mean you have to suffer. There's no reason to feel guilty if you ask for help. Any good business owner, even those running fortune 500 companies will tell you that to run a highly profitable business you need to surround yourself with competent people. People who support you in the areas you're not proficient in. You may not be running an agency, but there's no reason you can't have your own team. Be confident in the skills and abilities you bring to the table and focus on them. Ask for help from others and let them focus on the skills and abilities they bring to the table. Together you have a much higher chance of succeeding. Don't fall into the procrastination rut If you find yourself procrastinating on certain jobs, it may be a sign that you should ask for help. Procrastination is often a sign of not having confidence in your own abilities. It can occur because you are seeking perfection that you don't know if you're capable of, or you simply have a fear of failure. Asking for help can overcome these hurdles. Look at your past accomplishments to build your confidence in what you’re capable of and focus on that. Take stock of your unique abilities, whatever it is you bring to the table. And then seek unique abilities in others to help you accomplish your goals. Remember, you are the only you there is. Nobody else can be you. So Be you and do the things you are good at. Then ask for help and let others do what they're good at in order to help you. Do you ask for help when it's needed? There are many tasks in a graphic design business where a designer can ask for help. What are some of the ones you've reached out for? Leave a comment for this episode. Questions of the Week Sorry, no question this week. Submit your own question to be featured in a future episode of the podcast by visiting feedback page. Resource of the week 10% Off The Ultimate Divi Bundle If you use the Divi theme by Elegant Themes, you're going to want to check out The Ultimate Divi Bundle. It consists of 5 of the best Divi plugins there are. These plugins were developed specifically to enhance the already amazing Divi theme. The 5 plugins included are: Divi Booster: With a really easy to use interface, Divi Booster accelerates your Divi development by allowing you to make powerful changes to your Divi website. edit footer info, change the look of a sidebar, alter some of the module features, and more. All the little things that you wish you could do with Divi are now possible. Divi Switch: Adds over 50 toggle switches to your WordPress Dashboard to quickly and easily turn certain Divi features on or off without having to go searching through Options. Aspen Footer Editor: The one part of Divi that lacks the finesse of the rest of the theme is the Footer. This plugin opens that up and allows you to easily change the look and style of any Divi footer. Divi Dashboard Welcome: Allows you to customise the Welcome screen whenever you or your client logs into WordPress. Add a contact form, leave a special note for your client. Write custom instructions. It's all possible with this plugin. Divi Ghoster: Allows you to white label your Divi site. Allowing you to hide the fact that you used Divi to build the site from your clients, theme detectors, and everyone. This bundle normally sells for $60, but if you use my link you'll receive an additional 10% off your purchase. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

From time to time, every business will have hurdles to overcome. Have you ever had one of those weeks that you just want to sweep under the rug and forget ever happened? Me too. In fact, that's how last week went for me. But instead of letting it go, I've decided to share my hurdles with you in this episode of the Resourceful Designer podcast. My week from hell My week started off like any other until I received a phone call from a website client. There was a problem with their site. Members couldn't log out. I had recently migrated their website from a Windows server to a Linux server and thought perhaps something had happened in the move. I told them I'd look into it and got to work. This should have been a warning sign but it took me roughly 5 hours to find and fix the problem. A problem that should have only taken me two minutes if I had just looked. I spent hours combing through code trying to find the issue when it turns out the Logout button had the wrong URL associated with it. Other than some wasted time that issue wasn't so bad. Then on Wednesday I received an email from a client asking me when their new website would be launched. This one took me by surprise because I thought I had already launched it two weeks prior. But then I remembered that I had encountered a database error while migrating their site from my staging server to its permanent home, and had decided to put off the launch until the next day. Somehow it slipped my mind the following morning, and two weeks later I'm being asked by the client for an ETA. I quickly launched their site, but in the process, I forgot that this particular client runs their own internal email server and I didn't update the proper MX records to account for it. To make a long story short (I go into all the details in the podcast), I broke their email and it took several hours the next day to get it working again. Unfortunately, this client relies heavily on email for their business and having it down for several hours cost them thousands of dollars in revenue. All because of my mistake. Needless to day, I felt terrible. Sick to my stomach in fact. But what could I do? The damage was done and I had to move on. Overcoming Hurdles Sometimes in business things will derail you. It's up to you to decide how you'll proceed. Will you stop? Or will you overcome those hurdles? You have to realise that these hurdles are only a drop in the pond when you look at your business as a whole. They may seem scary when they happen but in the long run they won't affect your business as much as you initially think they will. What Hurdles Have You Overcome? What hurdles have you encountered in your business? Let me know by leaving a comment for this episode. Resource of the week the Divi 3.0 The new Divi 3.0 theme by Elegant Themes is a real game changer when it comes to website design. The new Visual Builder allows you to create and make changes to your website… on your actual website! Meaning you actually get to manipulate the website as you see it! Want to change some text, simply highlight it and type in the new text. Highlight and adjust the font and style as well. Don’t like where an element of the site is? Simply drag it to a new location. There’s no need to preview or refresh the page because all your changes happen in real time right on your page. You can try out the new Divi 3.0 theme but visiting resourcefuldesigner.com/trydivi and for a limited time get 20% off any membership at Elegant Themes. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Regain valuable time by creating a Don't Do List. Every day we spend needless time on tasks, routines and distractions just because they've become habits. We also spend valuable time doing things just to please others. Even if it doesn't benefit us at all. If you take back some of that wasted time you'd be amazed at how much more efficient your business can be. That's where a Don't Do list comes in. Let me ask you a question. Imagine this fictional scenario; you are a busy graphic designer with multiple client projects on the go. You win a great proposal and are  awarded a new 40-hour project to complete within a tight deadline. Unfortunately, due to personal issues, you are only able to devote 4 hours per day to your business for the foreseeable future. What would you eliminate from your daily tasks and routines to make your life easier? What would you include on your Don't Do List? Create a Don't Do List By creating a Don't Do List for your graphic design business you are able to hold yourself accountable and take back some of your wasted time and put it to better use. In this episode of the Resourceful Designer podcast, I share 10 items that are on my own Don't Do List. Your list may look different and that's OK. Please share in the comments below what you would include on your Don't Do List. My Don't Do List For more details on each item in my list please listen to the podcast. Don't schedule client meetings in the morning. Don't look at email until I've done at least an hour of work in the morning. Don't treat emails from people I don't know as if they're urgent. Don't answer the phone or reply to text messages in the morning. Don't check my social media in the morning. Don't listen to music with words which could interfere with my creativity. Don't eat a sugary breakfast in the morning. Don't turn on the TV in the morning before work. (I'm bad at this one) Don't start my morning without already knowing what I'll be working on. Don't leave my email or social media programs open all day. Turn off Email and social media notifications. Set my mobile phone's do not disturb to end later in the morning. What's on your Don't Do List? Is there anything you would include on your Don't Do List that I don't have on mine? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Norman I have a question about dealing with clients that refuse to pay, or extremely drag there feet. I Recently had a client who asked for a 3 page list of changes to her website, I believed there would be no issues as I had no issues with this client not paying in the past, however this list turned out to be an 11+ hr job which was the biggest bill I ever sent her. She received the invoice and said she mailed my check, So after hearing that, and in good faith based on our relationship thus far, I committed a cardinal web design sin, I uploaded the site changes BEFORE I actually received the check. To make a long story short, the check never arrived, 1 week later, when asked about it she told me to meet her at her studio to pick up a new check and she would cancel the missing one. I showed up but she was nowere to be found, when I finally heard from her she gave me some lame excuse that she was in a meeting running late. So I sent her a digital invoice via PayPal that she could pay. She never replied so I sent her this message: "Considering you told me that you would be able to meet me at 2 I expect the invoice to be paid by 2 or you can meet me somewhere closer in town with a check, either way if payment is not received by 2:30 today I will unfortunately have no choice but to take down the updates made to the site until payment has been received. Thank you for understanding" She immediately wrote back a very long message filled with excuses and finger pointing, also saying that she would pay the invoice within a few minutes. 2:30 comes around and still no payment, I wait another hour to give her the benefit of the doubt, until at 3:30. When I still did not receive payment I removed the updates. It is now the following day and still no payment. Did I do that right thing by following up and taking down the updates until I received payment or should I have given her more time or approached it differently? To find out what I told Norman you’ll have to listen to the podcast. Resource of the week is DepositPhotos DepositPhotos is a great stock photography site that now offers reverse image search. No more struggles finding words to describe the right stock image; now you can show DepositPhotos what you want. Upload your photo to reverse image search, and get lots of similar high-res images to choose from. You can either upload a picture from your computer or copy/paste the URL of a photo you saw online into the search bar. Reverse image search uses image recognition to analyse all components of the photo and provide similar image options in just a few seconds. If this is something that interests you please check out DepositPhotos Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

If you don't want to do it, just say no. As human beings, it's in our nature to want to please others. So when a client comes to us with a new graphic design project we have a desire to take it on even if it's not in our best interest. As a graphic designer, you have to determine if the project affects you in any negative way. If it does, just say no to it. In this episode of Resourceful Designer, I discuss the various reason, implications, and outcomes when you say no to graphic design work. Pless play on the podcast player to listen to the episode. No is a complete sentence. Why do we insist on coming up with excuses or feel the need to apologise when we say no? Saying no in itself is a complete sentence. There's no need to follow it with any form of reasoning to justify it. "I'm too busy", "there isn't enough time", "I'm already committed to something else". These are some of the excuses we use when we say no. Why do we insist on justifying ourselves? How do you say no? It's harder to say no to existing clients for fear of losing them. However, if you've built a good relationship with your client like I discussed in episode 20, you have nothing to fear. In fact, your client will probably be the one afraid of losing you as their designer. So saying no to an existing client is as simple as saying "thanks for thinking of me but I'm going to have to pass on this job". If they question you, be honest as to why. They'll appreciate you more for it. When it comes to new clients, especially those that give you a bad vibe, simply say "Thank you for considering me but I won't be able to take on your project" and leave it at that. It's a polite way to just say no without any other explanation is required. Say no to compromises. At some point in your graphic design career, someone will ask you for discounts or possibly free work. In some cases, you'll agree but in most, you'll just say no. Say no to discounted rates Say no to haggling over prices Say no to promised publicity for your business Say no to promises of future work. Just like a fancy restaurant won't serve you a $28 steak for half price just because you asked for it, or because you promise to recommend them to your friends. You shouldn't offer discounted prices for any promises from clients. Family and Friends I go into more detail in the podcast about family and friends, but keep in mind that just because you are close or related doesn't mean you can't say no to them as well. Charities and Non-Profits I share some tips and tricks for dealing with charities and non-profits you'll want to listen to but the main point to remember is most of these groups do have the budget to pay for your work. So don't feel bad when you say no to working for them for free. Do you have any instances when you said no to a client? I would love to hear your stories. Please leave a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Deana My question is about clients you don't want to work for. Lets say you know a client is difficult to work with, and they have come to you with a job request. How do you NOT take on that work? Do you tell them you are too busy? Refer them elsewhere? This entire episode was devoted to answering questions like this one from Deana. Please listen to hear what I had to say. Resource of the week Pencil and Paper I know. A bit lame. But I'm always amazed by how many people don't use these simple instruments in their business. There's nothing like the feel of pencil on paper to get the creative juices flowing. Whether you are doodling, drawing out ideas, jotting down notes and reminders there are no easier tools to use. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Trouble naming your graphic design business? Forget colours, forget logos, forget layouts, one of the hardest things you will face when starting out on your own, is naming your graphic design business. Colours can be changed, logos can be updated, layouts can be tweaked, but your business name is something that will endure for the life of your business. That's why it's so important to get it right the first time. In this episode of the Resourceful Designer podcast I go over the PROs and CONs of working under your own name vs. coming up with a unique business name. I talk about a lot of different considerations and problems that could arise when naming your graphic design business. I hope you find this episode helpful. Here are a few of the things I covered in the podcast. Naming your graphic design business with your own name PROs It makes you look more affordable It makes you feel more transparent and approachable People remember you and not a business Your name is recognisable to people who know you No worries about trademarks CONs Makes you seem less experienced Can make you seem too approachable Companies may treat you like an employee instead of a business contractor Harder to grow or sell your business. Naming your graphic design business with a business name PROs People are willing to accept higher prices from a business It makes you seem more established Allows for easier future growth Easier to sell your business. CONs Less personal than using your own name People automatically think you're more expensive People don't remember your name Can run into trademark or other legal issues. Problems that could arise Besides the PROs and CONs of naming your graphic design business with your name or a business name, there are other problems to consider. Names that are hard to spell or pronounce Common names; if they're too common you may get lost in the crowd. Famous names; people may not take you seriously Maiden names; may confuse people Names with alternate meanings such as Wood, Steel, Silk. Be wary of abbreviations and confusing acronyms Inventing words when naming your graphic design business Invented names don't mean anything so they are harder to remember. Combining partner names may cause problems should the partnership ever end. Other considerations when naming your graphic design business Are there multiple ways to spell the name which could confuse people? Are there silent letters that people might not notice? Does the name or pronunciation have other meanings internationally? Is the name future proof? (will it still be a good name 20 years from now?) Is the name regional and will it impact clients decisions? More things to consider Is the name available? Do a registry and trademark search. Are domain names and social media names available to match the business name? Finally... This is more my personal preference so take it as you will. But trying to get cute by changing the spelling of real words isn't always a good idea. Adding "Grafix" or something similar to your business name will just confuse people. Don't forget... There's nothing wrong with having a business registered under a business name and also running a side business under your own name. Some designers create multiple businesses in various niches to target certain clients. Flaunt My Design has a fun questionnaire to help you determine what type of name to choose when naming your graphic design business. Did I anything? Did I miss anything when it comes to naming your graphic design business? If so please leave me a comment for this episode. Questions of the Week The podcast was a bit long this week so I didn't answer any questions. If you have something you would like to ask please submit your question to be featured in a future episode of the podcast by visiting the feedback page. Resource of the week namechk.com Use Namechk.com to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with Namechk. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do you show courtesy for whoever will work on your files once you're done? Chances are while you're busy working away on your client's latest design project the last thing on your mind is who might one day be working on your files. Or what will happen when you need to open these same files a year or two from now. Don't worry, I don't think about it either. However, I do take it into consideration the convenience of properly organised files and how much easier they are to work with. So should you. In this week's podcast episode, I talk about simple things you can do while creating your files that will make it easier for yourself or perhaps another designer to someday down the road work with your files. I go in depth on this topic but here are some of the points I cover. Use the right tool Take into consideration what kind of project you're working on and what application you will design it in. Adobe Photoshop is great for manipulating images but not so good at laying out type. Look at your design toolbox and choose the right tool for the job. Courtesy when creating vector files When creating vector files, be it in Adobe Illustrator or some similar software, learn to use groups and layers properly and make sure you label them for easy referencing. Nothing is more frustrating than opening a file with hundreds of layers named "layer 1, layer 2, etc." or finding similar or related objects in the file that are not grouped. Don't forget to outline the fonts before passing the file on to the printer or another designer. Courtesy when using Photoshop Unless it's absolutely necessary, whenever giving a Photoshop file to someone, flatten the layers so you are assured that the file will remain exactly the way you designed it. If you do need to provide layered Photoshop files you may want to rasterize the fonts and combine any layers that can be combined. And please, delete any unused or unnecessary layers from the file. It's frustrating opening a file and wondering if the hidden layers are important or not. Courtesy when using page layout programs A pet peeve of many designers is opening an InDesign or Quark Xpress file only to find the creator used their return key several times to create spaces between text or their space bar to indent type. Learn to use the tab key and the various options built into these programs to manipulate and position your text. It's what they were designed for. And please, don't use multiple text boxes when one single box will do. PDF Courtesy I only have two points of courtesy when creating PDF files for others. One, embed the full font, not a subset. Embedding a subset means any type character that isn't in your document doesn't get included. So if someone ever needs to make a change to the document like adding the word WOW, and the original document didn't have a letter "W" in it, the new designer is out of luck. My second point is simply, make sure your images are in the proper colour space before creating the PDF. For example, if the PDF will be used for print, ensure the image files are CMYK. File Management Finally, learn to use an organised file/folder structure so that nothing gets lost and it's easy to figure out what file does what. Label the client approved file as the final file. Separate working files/images from those used in the final file. And when sending files to a printer use the collect for output option to make sure nothing is missed. Did I miss anything? Have some courtesy for those handling your files after you. Did I miss anything in the podcast that I should have mentioned? Let me know what they are by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tyler I was listening to one of the recent podcast episodes. You mentioned that you are building websites for two direct competitors. How do you handle ethical dilemmas like, for example, working for competitors? To find out what I told Tyler you’ll have to listen to the podcast. Resource of the week is Prisma Prisma transforms your photos into artworks using the styles of famous artists: Van Gogh, Picasso, Levitan, as well as world famous ornaments and patterns. A unique combination of neural networks and artificial intelligence helps you turn memorable moments into timeless art. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedbackFollow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are all your clients grouped into one basket? This week's podcast episode comes after a conversation I had with an old classmate from college. For the purpose of this episode let's call him "Bob". During my conversation with Bob, he made mention of his boss. I immediately took note and asked him about it because I knew that Bob ran his own design business. It turns out that when Bob's three major clients all left him within a few month period he found himself unable to sustain his business. He enjoyed designing so much that he neglected the marketing and salesmanship side of the business and didn't have enough clients to fall back on. Bob had kept his design work in one basket and it came back to bite him. That conversation led me to record this episode about diversifying your client base so that what happened to Bob doesn't happen to you. What do you mean by basket? In the context of this podcast, a basket is a metaphor for a demographic, industry, market segment or anywhere a client may fall into. For example, if all you do is create websites for dentists what happens when you run out of dentists in your area to design websites for. Or what happens if the dental industry creates a centralised website hub for all its dentists to use? If dentists are your only basket, then your business is in trouble. You need to use more than one basket. If you want to run a sustainable graphic design business you need to have a diverse client base so that if something happens to one group of clients you can continue with the rest. Hense the "more than one basket" The way to accomplish this is to never stop selling yourself. Just because you have a few well paying clients is not an excuse to relax on your self-promotion. In fact, the opposite it true. When you're doing well is the best time to attract new work. Trust me, when you sitting in front of your computer twiddling your thumbs because you have nothing to do and no money coming in is not the time to start thinking of your marketing. The best thing is, if you do this right, you'll never encounter any downtime at all in your business because you'll have so many clients that all you need to do is find a project from a different basket. The trick is to find clients in different industries, different market segments and different demographics. Spreading your clients so that some are in one basket and others are in a different basket helps ease the burden should one industry collapse and you loose its business. It may hurt you financially but it won't break you. What do you think of my basket metaphor? Do you agree? Disagree? Leave a comment for this episode and let me know what you think. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Gabriel There are many tips already given for someone wanting to break into the freelance design industry when going the self taught route such as creating self initiated design work and using that in a portfolio while continuing to learn. What about finding a design mentor when going the self taught route? Is it possible to find one and manage that relationship online or is it only possible in person? How would a self taught beginning designer persuade a mentor to teach them? To find out what I told Gabriel you’ll have to listen to the podcast. Resource of the week LibreStock.com LibreStock is a meta search engine that scans and indexes the stock photos from 40+ different websites. They provide the biggest searchable database of free high-quality stock photos on the internet. All the photos indexed on LibreStock are licensed under the Creative Commons Zero (CC0) license. this means you can use these pictures freely for any legal purpose. Free for commercial & personal use, You can modify copy and distribute, No attribution required Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How many hats do you wear in your graphic design business? If you run a home-based graphic design business, the title of this podcast episode, "The Many Hats Of A Home Based Graphic Designer", shouldn't be much of a mystery.  However, if you are not running your own business yet, the many hats I talk about may come as a surprise. Let me ask you a question. When did you decide to become a graphic designer? Did you know from a young age? Did you know another graphic designer and aspired to follow in their footsteps? Did you enjoy art class in high school so much that you decided to pursue a career in the arts and chose graphic design? Maybe this is your second career. Maybe you got tired of the mundane job you were doing or maybe your company got downsized and you decided to look for something different. Maybe you didn't even go to school for graphic design. Maybe you or a friend had some event to organize and you decided to make the poster or flyer for it yourself. After doing so you thought "I like doing this" and decided to have a go at it on a permanent basis. Regardless of how you got here, you are a graphic designer. And if you are also running your own design business you know that you are also so much more. The story of how I became a graphic designer, even though I had no intention of becoming one, is on the About Page so I won't retell it here. What I will tell you is that after graduating I worked for 15 years at a local commercial printer in their design department. While there the bulk of my job was, you guessed it, designing. It wasn't until I left there and started my own graphic design studio that I realized just how many hats one has to wear to run a successful business. When I was at the printing company there were people there to answer the phones, collect payments from clients, pay bills, make sure the delivery van was serviced, make sure supply levels were always up to stock and so on. My role was to sometimes talk to clients about their jobs, and to design them. In an 8 hour day, I could potentially spend 6-7 hours of it designing. You probably know where I'm going with this. When I finally started my own graphic design business there was nobody but me to do all those extra tasks. All of a sudden all those many hats were on my head and it was a little overwhelming. So for the benefit of those who haven't started a business yet, I'm going to list a few, but definitely not all, of the many hats we home based graphic designers have to wear. For a more in-depth description of the following list please listen to the podcast. The Many Hats of running a home based business General Manager Accountant Secretary/Receptionist Logistics Cleaning The Many Hats of procuring new clients and work Sales person Public speaking Marketing Estimator Interviewer Human resource Sounding board The Many Hats of dealing with clients Art director Presenting IT Support Customer Support Troubleshooter Delivery man The Many Hats while working on design jobs Graphic designer Web Designer Researcher Page Layout Code Writer Search Engine Optimizer Copywriter Editor/Proofreader Time Tracker The Many Hats after completing a design job Bookkeeper Archivist Customer Support Networking and Follow-up These are just a few of the many hats we home based graphic designers have to wear. Running a home-based business is not for everyone. It takes a lot of hard work and dedication to make it succeed. But the rewards are tremendous. And, in the end wearing the many hats involved justifies itself. When I was working at the printing company I was making an hourly wage working 8 hours a day. When I started my own business and charged my own rates all it took was 3-4 billable hours per day to exceed the salary I was previously getting. And that left me lots of extra time to try on all those many hats. Did I miss any hats? Are there any hats you wear in your graphic design business that I didn't list? Let me know what they are by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Gretchen A question that's been bouncing around in my head for quite some time now, is how can I determine the results of my work aside from being a 'nice design.' It's a little easier to quantify when creating things such as websites, but I mainly do print design. It seems like there are just far too many variables. I would like to add something more concrete to my portfolio descriptions. To find out what I told Gretchen you’ll have to listen to the podcast. Resource of the week the Four Week Marketing Boost The Four Week Marketing Boost offers quick and simple tasks focused on improving often overlooked or neglected parts of your marketing material. After completing this four-week plan you will be in a better position to win over new clients. And yes, this guide is totally free! This is another way Resourceful Designer helps you streamline your graphic design business and allows you to get back to what you do best, designing. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Did you ever think you would be pinching pennies in order to save money? Some people view the life of a graphic designer as exotic and full of creative wonder. They see us portrayed on TV and in movies as smart, responsible people who, although not necessarily wealthy, do manage a pretty good living. For some reason, those fictional graphic designers are rarely shown struggling to make a living and trying to save money on every purchase they make. Truth be told, graphic design is not a profession you get into if you have aspirations of being rich. Don't get me wrong, there are some very wealthy designers out there, and the average designer can make a very good living. But for some of us, especially those working from home, living a simple but comfortable life through careful spending and creative ways to save money is what we can expect. With that said, I thought I'd share the knowledge I've gained over more than 25 years as a graphic designer of various ways for us to save money. Be sure to listen to the podcast for full details and much more than what's writing in this post. 7 Ways for Graphic Designers to Save Money.   1- Hold Off Upgrading We all want the newest gadgets, the newest toys, the newest fads, but when it comes down to it, there's probably nothing wrong with what we currently have. Save money by keeping your current computer, software and services a bit longer until there's a reason to justify the upgrade expense. 2- Buy in Bulk Buying in bulk is a great way to save money. Whether it's ink for your printer, ordering new business cards, or purchasing credits at your favourite stock photo site. The more you buy, the less expensive they'll be. The same goes for bundles such as software bundles or font bundles. Save money by purchasing the software you need as part of a bundle and you also gain access to other great programs in the process. 3- Pay More Now To Save Money Later It sounds crazy that I'm telling you to pay more for something in a podcast about ways to save money. But sometimes in order to save money, paying more up front is the best option. Look for things like developer licenses, or lifetime access where you pay a bit more but never have to pay again. You can also use this strategy when purchasing hardware. Spend a bit more on your new computer today, and chances are it will last you longer. 4- Find Ways To Cut Costs in your business This one's a no-brainer. If you want to save money, find creative ways to spend less whenever you make a purchase. Examples of cutting costs to save money are... Shop around for best prices. Don't assume the last place you made a purchase still has the best price. Shop around each time you need to make a purchase. Buy refurbished. When you buy refurbished you get the same great item including a full warranty at a discounted price. Take advantage of student discounts if you can. Many hardware and software companies offer special student prices. Buy old versions of software and then upgrade. It's usually cheaper than buying the newest version outright. Hire cheap help. Foreign developers, artists, programmers etc. are just as good as local talent but at a fraction of the price. Wait for special days to make your purchases. You can save money by waiting for Black Friday, Boxing Week and even Mother's & Father's day to make your purchase. Use less expensive alternatives. Serif DrawPlus & Serif PhotoPlus or Affinity Designer & Affinity Photo are affordable alternatives to Adobe Illustrator and Photoshop. 5 Become an Early Adopter For many things, the earlier you get in the less expensive it is. Membership groups, associations, beta versions, conference tickets, even Kickstarter campaigns all offer discounts for those who show an early interest. Take advantage of the low prices by purchasing early. 6 Collect Points/Credits Many companies offer points to loyal customers. Save money by using these points to pay for things. Collect travel rewards on your credit card to pay for trips. Refer people to the software or stock image sites you use and collect credits towards future purchases/upgrades. 7 Take Advantage of Freebies There are so many companies and services vying for your hard earned money that offer freebies as incentives. Look for free fonts, images, software betas, and trial versions. Sign up for newsletters that send you easy links to weekly free downloads. You could also use free software such as GIMP instead of paying for Photoshop. Tip of The Iceberg These are just some of the ways you can save money as a graphic designer. The tip of the iceberg if you will. I'd love to know how you manage. Be sure to leave a comment below with your creative ways to save money. Questions of the Week Visit my feedback page and submit your question if you would like it answered on a future episode of the podcast. This week’s question comes from Michael I'd love to hear your thoughts on creative placement agencies and if it would be a good idea to work with one to find jobs or would I be better served flying solo and try marketing myself as a freelancer or potential employee. I'm sure there are pros and cons to both sides. Thanks in advance. To find out what I told Michael you’ll have to listen to the podcast. Resource of the week is Creative Market Creative Market is a platform for handcrafted, mousemade design content from independent creatives around the world. They''re passionate about making beautiful design simple and accessible to everyone. Visit Creative Market to purchase and sell great designs. And be sure to sign up for their newsletter with weekly freebies. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Even graphic designers need to do some spring cleaning? Just like everything else in life, things seem to pile up in our graphic design business. That's why I recommend taking a little time to do some spring cleaning. I know, not a fun thought but trust me, it will make you more efficient. So let's get started with three spring cleaning sections. Your computer, your office and finally your business. By the way, I go over most of what I talked about in the podcast right here on this page, but if you don't listen you're missing some great additional content, such as my tighty-whity story in this episode. Not to mention that it's so much easier to consume a podcast than it is to read a blog post. Click one of the subscribe buttons above to get started. Spring Cleaning Your Computer Old client files: Do some spring cleaning on your client files. Get rid or archive anything that you don't anticipate needing in the foreseeable future. Get yourself an external hard drive or some cloud service and free up some valuable space on your computer. Mail Mailboxes: Your mail program can use some spring cleaning as well. Get rid of unused mailboxes and clear out old emails from mailboxes you keep. Mail Attachments: Mail attachments are usually duplicates of files you already have on your computer so why keep them. In Apple's Mail.app select everything in your Inbox or Sent Items mailbox, then go to the Messages menu and select Delete Attachments. They're just taking up HD space for nothing. Did you know that if you double click on an attachment in Mail in order to open it, your computer makes a copy of the file first. That copy stays on your computer even after you delete the email or save the file to a different folder. To get rid of these duplicate files go to User>Library>Containers>com.apple.mail>Data>Library>Mail Downloads and delete it's contents. Every folder in there contains a duplicate file that was created when you opened something directly from within mail. Mail Lists: We all receive emails from places that we somehow became subscribed to. Try unroll.me to manage all your email subscriptions. You can easily unsubscribe to those you don't want and request a digest email for those you keep. Fonts: Your computer fonts are in desperate need of some spring cleaning. Try Font Doctor from Extensis to identify and fix corrupt and missing fonts. Application Updates: Don't you find it annoying when you launch an application only to see a window asking if you want to update it? Spring cleaning is the perfect time to get all those updates done in one shot. Open each application in your Applications folder and check them for updates. Don't forget to update your OS while you're at it. Dock & Dashboard: Get rid of any icons in your dock that you don't use. The applications will still be there when you need them but they don't need to be in your dock. Also, turn off any dashboard widget that you don't use. They're using valuable CPU resources for nothing. Bookmarks & Apps: It wouldn't be spring cleaning if you didn't purge a bit. Look at your bookmarks, delete any you no longer need, and rearrange those you keep for easier access. Do the same with the Apps on your mobile devices. Get rid of any you don't need. Update Passwords: It's not necessarily spring cleaning, but it's still a good time to update your passwords. Make sure to create good strong ones for security reasons. Use an app like 1Password to keep things organized. Your Office Clean Filing Cabinets/Drawers/Shelves: These things tend to attract clutter. Take some time to go through them and get rid of anything you no longer need. I'm notorious for keeping multiple samples of past client print jobs when all I really need is one. Organize Your Wires: Untangle and gather all the wires in your office. Use elastics, paper clips or whatever to keep them all neatly together. Use tape or stickers to label your wires for easier access later. Do a Traditional Spring Cleaning: It wouldn't be spring cleaning without a little elbow grease. Take some time to dust/polish/vacuum and everything else. You'll feel better after you do. Your Business Update Your Resume: If you're freelancing while looking for a full time gig at an agency, take some time to update your resume. Make sure to include any new software you're familiar with and any new course you've taken. Update Your Portfolio: Spring Cleaning is a great time to swap out some of your portfolio pieces. Get rid of old, outdated stuff and add in your fresh new designs. Not only on your online portfolio, make sure you have printed pieces in case you're asked at an interview. Clean Up Your Website: You should be on top of this one, but in case you're not, spring cleaning is a great time to not only update your themes and plugins but to also look at your website and see if it needs sprucing up. Take special notice of your About Page. It's usually the most outdated page on your website. For a guile to all the things you need to change in order to put out the best possible first impression you can, get a copy of my Four Week Marketing Boost at marketingboost.net Check Your Social Profiles: When was the last time you looked at your Facebook, LinkedIn or Twitter profiles? Have a look and make the necessary changes. And if you're on job sites like Upwork.com or 99designs.com update your profile there as well. Weed Out Bad Clients: Do some spring cleaning on your client list. Decide right now which clients you don't want to work with anymore and let them know the next time they contact you. Freshen Your Goals: What are your goals for your business? Now is the perfect time to look over them and figure out the best way to achieve them. What do you think? Did I leave anything out that you do during your spring cleaning? Let me know by leaving a comment for this episode. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Fredrik, A question that has come to my mind many time is the general design process and how to stick with it. When I'm in the flow of designing a website, I usually end up pushing things too fast and ultimately have to go back to the drawing board because I skipped some important steps along the way. I lack a proper structure when working, and I end up jumping between areas instead of completing one at a time. How does your design process look like, from start to finish, and do you have any advice on how to be a more efficient designer? To find out what I told Fredrik you’ll have to listen to the podcast. Resource of the week is Pretty Much Everything by Aaron James Draplin I just got my hands on Pretty Much Everything by Aaron James Draplin and I absolutely love it. I thing every graphic designer needs to own this book. Here's the description of it from Amazon. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How do you manage when you feel overwhelmed? Face it, we've all been there. Not knowing what to do next because there's just so much to do. Wanting to pull your hair out over the stress you feel. Feeling overwhelmed isn't fun but it is part of of the job. The trick is figuring out how to plough through it and move on. I go into greater detail in the podcast. (click the orange button above and have a listen). But if you don't have time to listen, here's the gist of what I said. The feeling of being overwhelmed can be caused by so many things. Maybe you have too much work on your plate, or too many deadlines approaching. Or maybe you don't have enough work coming in but you're overwhelmed with bills to pay. Perhaps you're feeling overwhelmed by all that is involved with growing a successful graphic design business. All of this doesn't take into account your life outside of being a graphic designer. Everything just keeps piling up until the weight of it all overwhelms you. What do you do when you feel overwhelmed? Baby steps The best way to get over the feeling is with baby steps. Like so many things in life you just need to clear your head and take it one thing at a time. So pick one task and complete it before moving on to the next. If you start off in the morning with a dozen things on your to-do list and work a little bit on each one throughout the day, you will be making progress but at the end of your day you will still have 12 things that are not finished. However, if you pick one item on your list and work on it until it's finished before moving on to the next, at the end of your day you may only have 7 or 8 things that still need finishing. You'll feel much better about your accomplishments that day and wont feel as overwhelmed with the work that wasn't done. Those remaining items can simply go to the top of your list for tomorrow. How to prevent feeling overwhelmed. Organization is key It's simple, make lists. Your mind already has enough to worry about. Don't add keeping track of everything to the burden. Write a list of what you need to accomplish each day and you will have a better understanding of how to divide your time. I like to make my lists on paper. That way I can scratch items off when I finish them, which I find much more satisfying than simply pressing a checkbox in an app. Now if paper is not your thing, there are may great apps for managing your to-do lists. Clear, Daylight and Evernote come immediately to mind. But I personally don't like it when the items I check off disappear from my list. I know it's to help you focus on what still needs to be done, but I like to see all the scratches on my paper showing me what I've accomplished already. It makes me feel good. My strategy is every evening before gong to bed I come to my office and write a new to-do list for the following day. I take everything that wasn't scratched off today's list and put it at the top of the new list. I like doing this the night before because I can think about it while I'm in bed and plan my day. In the morning I can get straight to work because I already know what needs to be done. Longer deadlines If at all possible, assign longer deadlines for your projects. Instead of telling your clients that you will have something to show them tomorrow, tell them it will be in two days, or by the end of the week. If you get it to them sooner great, they'll be impressed, but if you don't manage it they wont be disappointed in you. Get help If you have repetitive or menial tasks that need doing, find someone to take on the task. Why should you spend hours copying and pasting hundreds of names and contact info onto that new business card you just designed for that big corporation? Hire someone (students are great for this) to do this for you. It will free up your time for other things and you wont feel so overwhelmed. Do something for yourself Sometimes it isn't your workload or the job at all. Sometimes it's you. Do yourself a favour and get some exercise. Do something creative that isn't for work. Go visit a museum, or simply go for a walk.  Sometimes all it takes is stepping away for some "me time" in order to refocus yourself to overcome that feeling of being overwhelmed. You're not alone We all feel overwhelmed at times. It's human nature and it's part of being a graphic designer. Just know that you will get through it and it will make you a better person and designer when you do. And getting through it will help you the next time you feel overwhelmed. What do you think? What do you do when you take some time off from your graphic design business? Let me know by leaving a comment for this episode. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Haya, I've been designing for a while for the company I work at. I took some classes in the beggining but I'm mostly self taught, I find that I am missing some basic rules in design what makes my work kind of amateurish. I really would like to take design to the next level, but the tutorials and content that I find on the internet are more how to use photoshop, or any program and less about concept and design. I cannot go back to school of design so I would love to hear your input on where can I learn more on my free time.? To find out what I told Haya you’ll have to listen to the podcast. But I'll give you a hint. I mention Linda.com, Creativelive.com and Udemy.com Resource of the week is Google Alerts Google Alerts, found at alerts.google.com, is the way I use to keep me up to speed on all sorts of topics. It's extremely easy to set up alerts. Simply enter the search terms on the page and Google will email you the results daily, weekly or as they come out. It's just like doing a search engine search but the results are delivered to your email inbox. You can filter the search by language, region, sources. Google Alerts are an easy and free way to stay on top of things. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Dealing with deadlines, what type of designer are you? Before I get into dealing with deadlines let me first define what a deadline is. According to Webster Dictionary a deadline is a date or time when something must be finished : the last day, hour, or minute that something will be accepted. I know I didn’t really need to give you the definition of a deadline. You’re a graphic designer, you know all too well what a deadline is. But what I really wanted to touch on is not what a deadline is, but instead, how a deadline comes to be. What I’m getting at is, who decided that the project you are working on needs to be done at a specific time? Did your client tell you? Or, did you tell the client? One of the biggest problems I’ve encountered, especially amongst newer or inexperienced graphic designers is their mistaking a client’s enthusiasm as a desire to have the job done quickly and then self impose a deadline. When I worked in the design department at a commercial printer our Production Coordinator did this all the time. I would be discussing a new project with a client, getting all the specs and details, and at the end of the conversation the client would ask something like “how soon before I see a proof?”. My Production Coordinator automatically interpreted this as “the client needs this in a rush” and would tell him a proof would be ready within a day or two, forcing the design department to rush on the project. What was maddening is oftentimes the client would respond to this by saying something like “wow, I wasn’t expecting it that fast. I thought it would take at least two weeks but 2 days is great!” As I said maddening. What’s even more maddening is that I’ve seen this happen over and over again. Just because a client asks when, or how soon they can see a proof doesn’t mean they are in a rush to get it. Let the client dictate the actual deadline if there is one instead of assigning one yourself. Setting interim deadlines. Once you have a true deadline assigned to the project. You’ll need to do some backtracking to figure out what YOUR actual deadline is. Let’s say you’re designing a brochure that your client needs for a trade show at the end of the month. There are several factors to keep in mind; Where is the trade show? Will the client need time to ship the brochures? How long will it take to print? Contact the printer as soon as you get the job. They'll give you a deadline to submit your files by in order to print, trim, fold, bind and package the brochures on time. How long will revisions take after the client reviews the initial proof? How long will the client require after receiving the proof before sending those revisions? Finally, add in some padding for anything unforeseen that may delay the project. By calculating all of these things you’ll be able to determine your own deadline for submitting a proof to the client. Now what? Now that you have your deadline, how will you go about working on the project? Dealing with deadlines is all about balance. If you can't learn that balance you will forever struggle between doing the job well and getting it done on time. Imagine you're sitting down for a holiday feast surrounded by friends and family. A very large plate of delicious looking food is placed in front of you. Maybe there's turkey, and ham, mashed potatoes, some stuffing, steamed vegetables, cranberry sauce, pasta salad, coleslaw and maybe even some home made meatballs, the ones that only grandma can make. Everything looks so good and you can't wait to dig in. But there's so much on your plate and you're not sure you can eat all of it. So what do you do? Do you make your way around your plate sampling everything until you're full? Do you pick a little of this and a little of that, leaving your favourite part for last so you can eat it all and savour the taste? Or, do you immediately dive into your favourite just in case you run out of room? After all, you wouldn't want to leave that delicious morsel on the plate because you're too full. How you decide to eat your meal all depends on what type of person you are. The analogy may be a little slim, but dealing with deadlines isn't much different. When it comes to dealing with deadlines there are really only three kinds of graphic designers. The Racers: Designers who tackle the project right away and try to get it done as quick as possible with lots of time to spare, and then move on to the next one. The Coasters: Designers who work on the project slowly but diligently, in little chunks from the time it's assigned until the deadline arrives. The Slackers: Designers who wait until the deadline is almost upon them before finally starting. In this case, slacker doesn't mean lazy. More like someone who is often viewed as a procrastinator. Now, there are many arguments as to which method is best, but what it really comes down to is you, the designer, and how you handle the pressure of dealing with deadlines. Now I want to give you my own personal opinion on these three types of people. I know My opinion can be wrong, but this is the way I see it. The Racers, those who tackle the project as soon as they get it are doing themselves a disservice. First off, they are not spending enough time thinking about the project before starting their design. Because of this, I feel they are not putting out their best possible work. The design they come up with may be spectacular, but think of how much better they could have made it if they had spent more time on it. Now obviously with more time left before the deadline they could go back and revisit and expand on their design. But chances are they've already moved onto the next project and have put this one out mind. The Coasters, those who deals with deadlines by working on the design steadily but in chunks. These designers are also doing themselves a disservice. Sure this method allows them to work diligently on the project and not feel the pressure of the deadline looming over them. But by breaking up their time this way they are constantly disconnecting themselves from the project, splitting their focus between different design projects which could hurt their overall vision and design. By now I'm sure you've managed to guess what type of designer I am. I truely believe that The Slacker, the designer who waits until the deadline is almost upon them before starting is the one producing the best work. Let me tell you why... You're a creative person. Obviously, you wouldn't be in the graphic design profession if you weren't. That creativity means you are able to visualize things in your mind. Play with layouts, fonts, colours and everything else, all within the confines of your head long before putting those visions to paper or pixels. You know what I mean. Just think of those phone calls you get from clients describing a project to you. If you're like me, you start visualizing in your head how the project will look even before the client finishes describing it. It may not be what the final design turns out to be, but there's definitely something brewing in your head. By the time you hang up the phone you already have a good idea of where you're going to start. Of course all three types of designers start out this way which is to be expected. It's what they do afterwards that separates them. The Racer starts right away developing that idea and doesn't alway explore other possibilities. The Coaster starts developing their idea and then comes back to it later. They may have some revalations along the way, but they're mostly tackling the problem knowing they've already taken some steps along a certain path and their more inclined to remain upon it. Finally the Slacker, the one who hasn't put anything to paper or pixels yet. His ideas have been brewing in his mind since he first received the project. Changing, evolving, ideas come and are dismissed, others are picked apart and rearranged into something different, better. New directions are explored, some working out and others not so much. All of this is happening in his head as the deadline is approaching. When the time finally arrives to actually produce the design the Slacker has a very clear picture of what he wants to do and is able to spend a much smaller amount of time implementing it than the first two designer types spent on theirs. And chances are his design will be a much better thought out concept than theirs were. It was Abraham Lincoln who said; "Give me six hours to chop down a tree and I will spend the first four sharpening the axe" That concept hold true in graphic design, especially when dealing with deadlines. The longer you spend thinking about your design before starting, the faster you'll be able to design it and the better the design will be. I know it's not always easy to do. I've found myself hanging up the phone with a client and being so exited about their project that I've dropped everything to get started on it. I also know those are the projects that I've wasted the most time changing and revising before being satisfied enough to show it to the client. If I would have taken the time to reflect on my ideas I probably could have saved myself a lot of time and come up with the same design or maybe even something better. So what I'm saying is give yourself time to think about your design before diving in. If you don't deal well with the pressure of deadlines then don't wait until the last minute. Give yourself enough time to get the job done but also give yourself enough time to know you're doing the job right, and to the best of your ability. Dealing with deadlines is all about balance. Learn to master that and you're on your way to becoming a better and more proficient graphic designer.   What do you think? What do you do when you take some time off from your graphic design business? Let me know by leaving a comment for this episode. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Amie, Hi Mark! My name is Amie. I am from Pensacola, Florida. I am opening a graphic design studio and I am so grateful to have found your podcast. Thank you for all of your invaluable content!!! I was wondering if you could share a little about profit margin. What is the typical profit margin for a small boutique graphic design studio? We won't be offering any web services at first, just traditional print design/branding stuff. Any insights you could share? Thanks so much! To find out what I told Amie you’ll have to listen to the podcast. Resource of the week is Pretty Link Pro Pretty Link enables you to shorten links using your own domain name (as opposed to using tinyurl.com, bit.ly, or any other link shrinking service)! In addition to creating clean links, Pretty Link tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, os and host. Pretty Link is a killer plugin for people who want to clean up their affiliate links, track clicks from emails, their links on Twitter to come from their own domain, or generally increase the reach of their website by spreading these links on forums or comments on other blogs. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Be So Good... That Nothing Else Matters! Running a graphic design business isn't an easy task. There's a lot more than just being a good graphic designer involved. You need to build relationships with your clients, find the best suppliers for your business, seek out help for the tasks you can't handle. Not to mention the day to day tasks that go into running any business. Invoicing, bookkeeping, banking, paying bills etc. So how is a single graphic designer, running his or her own business expected to compete with every other graphic design company out there? Simple, be so good that nothing else matters. This week's podcast is a little different than my past episodes. It's more on the motivational side than the norman educational pieces I've put out. Leave me a comment letting me know what you think of this one. Be So Good... With everything required of you and your business, it's hard to be the best person out there for clients to choose from. But maybe being the best is aiming too high. I'm not saying you shouldn't strive to be the best. What I'm saying is whoever the "best" is can be subjective. How do you even determine who the best is? You can't really, and neither can your clients. So instead you should strive to be so good that it doesn't matter who is best. In the eyes of your clients Be so good... that they know you care about them and their business. Be so good... that they think of you as a friend and confidant. Be so good... that they trust your opinion and follow your lead. Be so good... that they measure other designers by you. Be so good... that they treasure your work, your experience and your expertise. Be so good... that they feel fortunate to have met you. Be so good... that they don't question your prices. Be so good... that they're willing to pay more, pay extra and in advance for your services. Be so good... that they're willing to wait for you when your busy. Be so good... that they seek your opinion in non graphic design matters. Be so good... that you are the first person they think of when needing business advice. Be so good... that they bring up your name in conversations with their collegues. Be so good... that they refer you, even when nobody asked them for a referral. Be so good... that they know you're there for them when they need you. Be so good... that they can't imagine running their business without you. In the eyes of your Competitors Be so good... that they try to copy or even steal what you do. Be so good... that they come to you seeking advice. Be so good... that they refer their clients to you when they can can't service them. Be so good... that they want to partner with you. In the eyes of your Critics Be so good... they criticize your work because they can't compete with it. Be so good... that your critics just strengthen your resolve and your drive to do even better. Be so good... that their criticism doesn't bother you. Be so good... that others come to your defence and stand up for you. In conclusion Be so good... that your customers revere you for making their lives so great, your competitors become your collaborators and your critics, well, who cares about the critics. You're so good that you don't need to worry about them. What do you think? I would love to know what you thought of this episode? Let me know by leaving me a comment. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Norman, How do you handle working with clients from out of town or city? How often would you go to meet these clients in person, before or after the project has started? To find out what I told Norman you’ll have to listen to the podcast. Resource of the week is CushyCMS CushyCMS is a truly simple content management system that allows your clients to safely edit their own website, and allows you to pick and choose what parts of the website that have access to. CushyCMS is extremely easy to use. There's no software to install and only takes a few minutes to setup. Simply add a special class tag to the sections of the website you want your clients to be able to edit and give them access. It's that easy. Your client makes their desired changes and CushyCMS updates the website. And it's all standards compliant and search engine friendly. CushyCMS is free to use for up to 5 websites. You could also pay a monthly fee for additional sites and options, and for the ability to use your own branding on the site. If you build websites and want to allow your clients to edit only certain areas of the site, CushyCMS is for you. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Is a retainer agreement part of your pricing strategy? Back in episode 11 of Resourceful Designer I talked about pricing strategies for your graphic design business. In it I talked about how value based pricing is the Holy Grail of all the pricing methods. In that episode I didn't cover the retainer agreement because I don't really view it as a pricing strategy. It's more of a payment method. But if I was to include it in all the ways you can be paid I think it comes in a close second. What is a retainer agreement? Simply put, a retainer agreement is a way to be paid in advance for work you'll do in the future. It's an agreement between you and your client stating that for a fixed amount of money paid up front on a regular basis, you agree to provide a predetermined amount of work for that client. Why should you use a retainer agreement? There are several reasons why a retainer agreement will benefit your home based graphic design business. First and foremost it creates a steady stream of income. Anyone running a graphic design business knows that it's not a profession of absolutes. There are no steady paycheques to be collected every other week. Instead we live off the whim of our clients and their schedule for paying their bills. Having a client on retainer creates a small piece of dependability where you know for a fact that money is coming in. It's like receiving a paycheque on a regular basis. Another benefit of using a retainer agreement is it allows you to plan your work in advance. Knowing that you have to work on a certain job every week, or that you have to devote a certain amount of time to a client each week allows you to set a schedule and be more productive with the remainder of your time. Don't forget, when you have a client sign a retainer agreement with you, it's a guarantee that they will come to you for their work and not look elsewhere for a graphic designer. What are the Pros and Cons of a retainer agreement? Pros Steady Pay: As long as your client pays according to the agreement, you know when and how much income you can expect. Better Clients: Entering into a retainer agreement is a big commitment. It takes a client with whom you have a good relationship with to agree to it. Since the relationship is already there, entering into a retainer agreement with them solidifies their loyalty to you. Retainer Agreements Benefit the Client: There are many benefits to the client to sign with you. The client solidifies their relationship with a graphic designer and wont have to shop around each time they have a project to do. And the client knows in advance how much they are spending, allowing them to create more focused budgets. Cons Scheduling Conflicts: Although it's nice to know how much work you will be doing for the client each week. It may be hard to schedule other clients around this, especially if they have tight deadlines for their projects as well. Dependence Issues: Relying solely on clients with retainer agreements may seem great as far as your income goes, but it can be dangerous if you don't diversify your work with non retainer clients. If a client with a retainer agreement decides to end the contract and leave you, there goes a good chunk of your income. Potentially Less Pay: One of the things clients like about retainer agreements is the chance to acquire your services at a discounted rate. This, along with the scheduling conflicts I just mentioned could mean putting aside higher paid work in order to complete the work for the client under contract. You could potentially loose out on better paying jobs because your time is tied up due to the retainer agreement. What type of work do you do under a retainer agreement? The best type of work for a retainer agreement is anything that is done on a regular basis. Reoccurring work is perfectly suited for this scenario. Work such as website maintenance, newsletters, advertising, consulting, strategic planning. Don't forget emergency issues. Some clients may want to pay you a small amount on a monthly basis just in case they need you for something. Type of retainer agreements. There are may ways you can set up your retainer agreement. This is something you and your client will need to work out. But here are some of the more popular options. Paid to work a fixed amount of hours in a given time frame Paid to work a fixed number of jobs in a given time frame Paid a fixed amount of money you need to "work off". Usually within a given time frame. Paid to be on call or to give the client preferential treatment. Discussing a retainer agreement with your client. When approaching a client about a potential retainer agreement you should keep the following in mind: Remind the client how dependable you are. Remind the client how much money they are regularly spending on you. Discuss the benefits to BOTH of you if you enter a retainer agreement. Discuss possible bonuses to the client. What to include in a retainer agreement. The amount of money you'll receive and the amount of work expected of you. The date you are to be paid and how often What type of work is expected of you. How much notice will you be given for the work. How much time will you have to complete the work. What happens if you go beyond the agreed upon terms (do not offer discounts for additional work) Who pays for expenses incurred while doing the work. Specify that there is no carryover of unused time money at the end of the specified period. What is required and how much time is required to end the retainer agreement. Include an end date or a renegotiation date so you have a scheduled point when you can raise your rates if need be. I want to include a special note about working beyond the specified time/amount of you retainer agreement. You may be inclined to offer a discount to your client should you go over the time/amount specified. I strongly advise against this. Consistently exceeding the agreement shows that the specifications were not realistic and gives you the opportunity to renegotiate the agreement. If you offer a discount for time spent beyond what is in the agreement the client will be less inclined to negotiate a new agreement. Don't get complacent It's nice to have a steady income you can rely on and that's exactly what a retainer agreement can offer you. But don't get complacent while working on retainer. You need to continue to grow your business and look for more work because you never know when or why a client will decide to end the agreement and leave you with a smaller income stream. What do you think? What do you do when you take some time off from your graphic design business? Let me know by leaving a comment for this episode. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Caitlin, I've been lucky enough to gain my first handful of web design clients, which is extremely exciting. But as each contract comes to a close, I'm always flooded with a variety of other services I know I could offer the client, such as content marketing designs or eBook designs. How would you recommend turning web design clients into retainer clients? Even if the retainer is simply website maintenance. I'd love to hear your thoughts on the subject, how you've handled this issue in the past and what services you tend to offer your clients on a long standing basis after the website design is complete. To find out what I told Caitlin you’ll have to listen to the podcast. Resource of the week is WhatTheFont Whatthefont.com is a website I've been using for many years to help me identify fonts used on designed pieces by simply uploading an image of the font. The site uses OCR to identify the characters, allowing you the option to fix the selected character if it chose wrong. Then the site uses it's vast library of fonts to try to identify or provide you with fonts that closely match the one you provided. This site has saved me countless hours over the years I would have spent scrolling through my font library looking for that elusive font. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Nominate Resourceful Designer for The People's Choice Podcast Awards! Become a partner to your clients, not just a graphic designer. Over the past 25 years I've seen many graphic designers start their own business and fail. In most cases it wasn't because they weren't good a graphic designer. It was because that's all they were. They were JUST a graphic designer. If you want to succeed at running your own graphic design business you need to think bigger than being just a graphic designer. You need to establish yourself as a go-to person for all creative, marketing, promotional and branding ideas. You need to establish yourself as a business partner, a sounding board, a problem solver to your clients and not just a supplier of design. If you fail to establish this sort of relationship with your design clients you are dooming yourself to an on call status. Becoming someone your clients call only once they have an established idea and need someone to execute it. How do become more than just a graphic designer? The answer is quite simple. Talk to your clients about their projects. Don't become yes men (or women), who simply do what the client asks of them. That's the easiest way to become just a graphic designer and doom your business. Instead, try to bounce ideas off you clients. Suggest alternatives to what they're asking. Think outside the box. Learn more about their business so that you can suggest things they may not think about. In episode 20 of Resourceful Designer I talked about the importance of building relationships with your design clients and how doing so can propel you into becoming a strategic partner for them. Someone they come to when they need advice or want a second opinion on. That is exactly what I'm talking about when I say don't be just a graphic designer to them. Become someone important to them. If you do establish that kind of relationship, you can count on good quality projects from them for years to come. Tell your clients what you can offer them. One of the biggest problems when dealing with clients is their lack of knowledge of what exactly it is that we do. I discuss this in length in episode 2 of Resourceful Designer. The gist of it is, unless you tell your clients what you can do for them they may look for those services elsewhere. My own brother-in-law took the logo I designed for him and had business cards designed elsewhere because he "didn't know I also designed business cards". Have conversations with your clients about their business. These conversations are the perfect opportunity to suggest things or offer services to help them that they don't know you offer. Your ultimate goal is to become a strategic partner. You will know when you've succeeded with a client when you become a partner of theirs. When I say partner I don't mean in a sense that you own part of their business. What I mean it you become someone they rely on for more than just design. You become a strategic partner when your client counts on you for ideas and advice in running and marketing their business. You become a strategic partner when your client stops giving you direction on the designs you create, and gives you free range to create as you see fit. You become a strategic partner when your name is the fist thing off their lips when your client meets someone else with a business problem. Once you reach that level in the relationship you will be way more than just a graphic designer and your business will have nowhere to go but up. What do you think? Do you agree that building these relationships is vital to the success of your own business? Let me know by leaving a comment for this episode. Questions of the Week If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Teri, I have some vacation time coming up and I was wondering, how do you handle things while you are out? Inevitably it seems like a client will always have an unexpected revision they ask me to do or need a file from me out of the blue. Do you have any experience in this at all and if so, how do you handle such situations? To find out what I told Teri you’ll have to listen to the podcast. Resource of the week is Photos For Life Wordmark.it is a wonderful new site I just discovered. It's used to sample all the fonts you have installed on your computer and makes it extremely easy to choose the perfect font for the project you are working on. Simply visit the site, type in a word or phrase of your choosing and click "load fonts". In no time flat you will see your word/phrase displayed in every font you have installed. You can use various filters to adjust the size, case, and readability of the fonts. Simply click the fonts you are interested in and then view only the ones you selected. I only just discovered this site but I've already used it for a couple of projects and I expect it to become a regular part of my design resources. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Whose fault is it when YOU mess up? Sounds like a silly question doesn't it? If YOU are the one to mess up, then shouldn't it be your fault? That's what I thought. However, after reading through the heated discussion in a Facebook group about graphic design, I realize that some people aren't so sure about what constitutes a mess up. I was so perturbed about what I read that I decided to devote this podcast episode to this one topic. Here's a bit of context: In a graphic design Facebook group I came across a question posted by a designer seeking advice. The gist of his story when something like this. He designed a flyer for a client who then took the artwork to a printer to have the flyer printed. Towards the end of the design stage the designer had sent a proof for the client to sign off on. Instead of signing off on the job, the client told the designer that everything looked good, however they decided to change one word in a heading and would sign off on the job once the designer supplied them with a new proof with the requested change. The designer made the change, sent a new proof to the client for verification and promptly received their signed approval. The designer then produced the final PDF files for the client to supply to the printer. End of job. Or so the designer thought. A couple of weeks later the client contacted the designer saying there was a mess up on the flyer and they couldn't use what they had. They needed the error fixed and they wanted the designer to pay for the reprint. Now I know what you're thinking. The client signed off on the proof so it's their problem, not the designer's. The designer even had a clause in his contract stating that he wasn't responsible for any errors in the artwork once the client signs off on the job. So why the issue? Here's where things get interesting. It turns out the proof the client did not sign off on when they asked for the word change in the heading was 100% ok everywhere else. They had had it proofread and verified by several people. Somehow, when the designer changed the word in the heading, something else must have happened to mess up a completely different section of the flyer and nobody noticed. When he sent the client the final proof they did not verify the entire flyer again, they only verified the word change and then signed off on the job. So after this long explanation (which was even longer in the Facebook group) The designer asked the group whether or not he was at fault. Who is responsible for the mess up? Maybe it's my old fashion ways, but I was surprised at how divided the discussion was. Half the people said it was the designer's responsibility because he had messed up something unrelated to the one change the client requested. The client had no reason to look over the rest of the flyer again after determining that it was OK. The other half said it was the client's responsibility because they signed off on the proof with the mess up on it. They should have verified everything again before signing off on it. The discussion got pretty heated. Much more so than I thought the topic merited but everyone involved wanted to hold their ground. I decided not to get involved in the discussion, and I don't know what the designer ultimately decided. I do know that he mentioned arguing with his client over the matter, which is why he was asking for advice. When you mess up, you should man up to it (or woman up to it). My stand on the topic is that the designer is ultimately responsible. Not only for the mess up, but for his integrity and his reputation. Should the client have rechecked the entire flyer? Perhaps, and they probably will on the next project. But ultimately they had no reason to. What would have happened if instead of asking for a new proof, the client had instead signed the first proof and told the designer the project was approved with one simple word change. I know this has happened to me many times. "Mark, here's the signed approval, just add a period to the end of the second paragraph and everything is good." If the client had done something like that instead, the mess up would clearly be on the designer. But because he showed them that he had changed that one word, the question of responsibility is now up in the air. It's not worth it. I don't know how many flyers were printed with the mess up. I have no idea if it was a $200 job or a $20,000 job. Regardless I hope the designer makes the right decision and takes responsibility for it. Not just because I believe he's at fault. But because of the possible repercussions for his business. The designer mentioned that was was arguing with his client over the matter which is never a good thing. It's ok to have disagreements with clients, or difference of opinions. But arguments should never enter into the equation. I can almost guarantee that even if the designer takes responsibility for the mess up, the damage has been done and the client will be looking for another designer for any future projects. And what of the designer's reputation? When word gets out in the business community of how he handled the situation it wont look favourably for him and could make it harder for him to find future work. Do you disagree? Who do you think was ultimately responsible for the mess up? Let me know by leaving a comment for this episode. Questions of the Week I have another Question Of The Week to answer. If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Toby, Hey there Mark I have a question for you that hopefully you may be able to shine some light on. I check up on my clients sites fairly often just to make sure everything is up and running and in working order, and just recently I noticed that a particular plugin that I have used for multiple clients pages is no longer functioning as the provider has changed their API, essentially breaking the plugin. I have said all that to get to my question which is how do I handle explaining to my client's (some of whom may not be understanding) that it is broken and is not my fault? I have not informed any of them yet as they are past clients I have not worked with in a few months, but seeing as when I handed the site over to them everything was working as it should and now it is not due to something out of my control, if they notice and then come to me for a fix would I be in the wrong to charge them to fix this? Thank you so much for the knowledge and help! To find out what I told Toby you’ll have to listen to the podcast. Resource of the week is Sync by iThemes It's important to keep WordPress sites updated, both for the security and to take advantage of the latest features and improvements of themes and plugins. Updates to WordPress core and any plugins or themes installed on sites can happen pretty frequently. And if you're managing multiple WordPress sites, keeping them all updated can take up a lot of your valuable time. iThemes Sync is an easy way to manage updates for all your WordPress sites from one place. Instead of logging in to each site individually, you have one place to view and install available updates, making WordPress maintenance easy. You can set up and manage up to 10 sites for free by visiting http://resourcefuldesigner.com/sync Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Proud of your graphic design awards? Great, pat yourself on the back and get back to work. There's always a good feeling that comes with winning awards. Wether it's recognition from your peers at some formal gala, or a gold star from your third grade teacher. Awards represent achievement, prestige, and of course give you some bragging rights. But when it comes to our business, do graphic design awards translate to better and more work? Now I realize that this is my own personal opinion. I didn't look up any studies, nor did I conduct any surveys. But if you ask me, I would have to say NO. Entering in graphic design competitions and winning graphic design awards don't really do anything for your graphic design business. Disagree? Have a story to prove me wrong? Leave your opinion in a comment below. Types of Graphic Design Awards There are a ton of graphic design competitions that offer a variety of graphic design awards. That's not what I want to talk about. I'm referring to the different "categories" of graphic design awards available to you. Graphic Design Awards For Students. There are probably more graphic design competitions aimed at students than there are aimed at professionals. And that's OK. In fact, graphic design students are the ones that can benefit the most form winning graphic design awards. They look great on resumes and could be the deciding factor in an employer choosing one young designer over another. Unfortunately graphic design awards won while you're a student have short life spans. They look good for the first few years of your career but after a while the loose their wow factor. It's kind of like the local theatre awards some Hollywood A Lister won before they made it big. They were great at the time, and may have helped them land their first acting part, but nobody cares about those awards now. Professional Graphic Design Awards If you do covet graphic design awards these are the ones to go after. I wont name any names here but there are some very prestigious graphic design competitions in our industry. Unfortunately most of these competitions require you to pay a fee in order to submit a piece of work. Some of those fees can be expensive. Without a guarantee that your piece will make it on the final ballot the price involved with these graphic design competitions is just too much for most graphic designers, especially those running their own business. Don't get me wrong. I fully understand why these graphic design competitions charge hundreds, sometimes thousands of dollars just to submit your work for consideration. If they didn't they would be flooded with thousands of submissions from every wannabe designer looking for a leg up. The problem however is that only those who can afford the entry fee are recognized. Meaning they may not necessarily be the best graphic designers, they are simply the ones with money to spend. Niche Graphic Design Awards. Niche graphic design awards are fun to win, but don't really mean much. A niche design award is usually offered by some industry or group to recognize achievement within their ranks. For example, a fire department my win an award for having the best department crest out of all fire departments in the state. Or a book publisher may offer an award for the best book cover design out of all the books they published in the past year. Most of the time it's your client that is the one being recognized and not you the designer. In the examples above, the fire department and the book author would win the award. However, by proxy you can claim some recognition for having designed the winning piece and have every right to brag about it any way you like. Graphic Design Inclusions. Not so much an award since there are no graphic design competitions involved. Inclusions is when your work is recognized in some compilation of work. This is when a logo you designed appears in a book of "Best Logo Designs" or if a website you built appears in a list of the "top 100 websites". You haven't actually won any awards for your design but you can still brag about it's inclusion nonetheless. Do Graphic Design Awards help your business? My short answer is NO. Graphic design awards look great on a resume when you're applying for a job. But as far as your own business goes, they're nothing but fluff. Continuing with comparisons to the film industry, a film director or producer my benefit from having an Oscar winner starring in their movie, but how that translates to the viewing audience depends on how good the movie is. After all there have been many box office bombs that starred previous Oscar winners. The same goes for the graphic design industry. Having an award on your resume may be coveted by the employers you're interviewing with. But when it comes to running your own business, your clients are much more concerned with what you can provide them, not some award you won for something you did for someone else. Should You Bother Listing Your Graphic Design Awards? Of course you should. You won them after all so why not brag about them. Just don't expect your list of awards to translate into more business or better clients. Unless you payed some big bucks to enter your project in some prestigious graphic design contest that is. In that case let me know how it goes for you because I have absolutely no experience with that. One Last Thing About Your Graphic Design Awards. If you do decide to list your awards somewhere, like I just told you you should. I have one suggestion for you. Leave off the dates. If you won the "John Smith Award For Outstanding Achievement In Graphic Design" back in 2012. Don't list that you won it in 2012. You're only opening it up for the question "what happened since then? Why haven't you won anything since?". Simply list that you are the "Winner of..." or "Recipient of.." and then list the award. Nobody needs to know when you won it. Same goes if you won multiple awards. Instead of saying you won the award in 2010, 2011 and 2012, simply say "Three Time Winner of..." In conclusion, don't let the success of winning a graphic design award define you. Concentrate on your portfolio. Strive to do your best on every project regardless on it's worthiness for graphic design competitions. After all, the loyalty of a good client is worth way more than any award. What do you think? Do you agree with my take on graphic design competitions and graphic design awards? Let me know by leaving a comment for this episode. Questions of the Week I have another Question Of The Week to answer. If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Norman, Hey Mark, hope all is well, I had another quick question for you. Now you mentioned in a previous podcast episode that you were lucky enough to have a majority of your previous clients from referrals from another local designer so you may not have much hands on with this topic, But my question is about cold calling potential clients, and if you have any experience with this over the years how did you over come the potential anxiety associated with picking up the phone and calling these people? Thanks again Mark! Keep up the awesome work. To find out what I told Norman you’ll have to listen to the podcast. Resource of the week is Evernote Essentials You've heard me talk before about the application Evernote. I use Evernote to organize my business, my podcasts and my daily life. I started using Evernote a few years ago but didn't become serious about it until I discovered Evernote Essentials, the guide written by Brett Kelly. Evernote Essentials is the user's guide that should come with Evernote. When I first started using Evernote I found it a bit complicated and only used it for a few basic functions. Evernote Essentials taught me how to use this robust program to it's full potential and now I rely on it daily to keep by business, and life running smoothly. Wether you already use Evernote or are thinking of trying it out. I highly recommend getting this guide. You wont regret it. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Shhh, They're secrets. Don't tell your clients. Every good business person knows that there are certain things you share with your clients and others that are secrets. As a graphic designer running your own home based graphic design business you should be no different. There are some things you should share and others that should be secrets you keep from your design clients. What kind of things merit being secrets? There are many things you may not want to divulge to your clients. The fact that you sometimes design in your underwear, or that you spend time each day looking at cat videos. Just like the parts of your personal life that you don't share with others, your graphic design business has it's share of secrets you don't want known as well. But that's not what I'm talking about here. I'm talking about secrets that help you run your business and that could harm it if they became known. 9 Secrets you should keep from your graphic design clients. 1) Your Home Phone Number: I believe your home phone number is one of the secrets you should keep from your clients. If you are running a serious business you should have a special phone number associated with it. Why? To keep your personal and business life separate. It may not be that big a deal if you live alone but if you have a family, the last thing you want is your four year old answering the phone when a potential client calls. Contact your phone company to see what options they offer, or use a service like eVoice.com, the service Wes McDowell of The Deep End Design recommended when I interviewed him in episode 14 of the podcast. Regardless of what method you choose your home phone number is a secret you should only share with friends and family. 2) Your Home Address: Running your business from home offers a lot of freedom. But one of those freedoms shouldn't be clients coming and going as they please. Your home address is another one of the secrets I strongly recommend you keep from your clients. In this day and age it's possible to never meet a client face to face. And if you do need to, you could always meet them at their office or at some other meeting place such as a coffee shop. I personally have a mailbox at my local UPS Store that I use as by business address. This not only allows me to ship and receive mail there, but it gives my clients a place to drop things off for me without me needing to be there. Not to mention the anonymity of my clients not knowing where I work from. Why is this important? Maybe you live in an area with a bylaw preventing you from running a business from home. These bylaws don't prevent you from working from home, they just prevent you from seeing clients at your home. There's also your insurance. It may not cover any liabilities should a client be injured on your property if they were there on business purposes. And don't forget security. If you are single and living alone you may not want your clients to know where you live. Especially if a client mistakes your friendly nature as flirtatious. If at all possible, keep your home address a secret from your clients. 3) Vacation Time: We all need to take vacations to unwind, destress, and recharge our creative juices. I look forward every year to the time I take off with my family. Although you may be tempted to spread the word about the amazing trip you are about to take. Your vacation time is one of the secrets that is a good idea to keep from your clients. Why? Because when you run a home based graphic design business and you announce that you will be away on vacation, You are telling everyone that your house will be vacant with all your expensive equipment ripe for the picking. You may be thinking "I trust my clients so I'm not worried" and that's great. But you have no control over who your clients may inadvertently inform of your departure. So don't take the chance. If you are taking a vacation inform your clients that your office will be closed but don't give them reasons why. Saying the office will be closed leaves the possibility that you are home but just not working. It's much better than saying I'm away for a few days, come on in. 4) Your Political or Religious standing: What are the two most common catalysts for conflict? You guessed it, politics and religion. Unless your are designing for a political candidate or are working on a project for a church group, there is no reason for your clients to know how you stand politically or your religious beliefs. Who you voted for in the last ballot has absolutely no bering on your abilities as a graphic designer. Nor does your faith. In fact you could potentially loose more business by divulging how you stand, than by keeping these two secrets. Don't give a potential client a reason to not work with you before they know what you can do for them. 5) Your Working Schedule: Being a home based graphic designer means you have the freedom to work any hour of the day you choose. If you have young children, being able to put in a few hours after they go to bed may be the only way to keep your business afloat. However, regardless of what time of day you work, you should still keep regular business hours for your clients and keep your actual working hours a secret. Why? Design agencies and marketing firms operate under standard business hours. Most commonly 9am - 5pm. You should run your graphic design business the same way. Correspond with your clients during this time regardless of when you actually work. If your client finds out that you worked on their job at 10pm on night, they may expect it from you the next time they have a rush job for you. As long as you get the job done, it's no business of your client what time of day you worked on it. 6) Your Associates: Every good designer has a team of associate they call on for special tasks. Be it illustrators, developers, copywriters, etc. Who you get to help you on a project should not be important where your client is concerned. They are hiring you to get their project done and as long as you complete it they should be happy. How you complete it isn't important. You may be wondering why your associates should be secrets to keep from your clients? In some cases a client may hire you because they have a strong tie to the community and you are a local business. Knowing that some of their project may be worked on by someone outside the community may cause them to hire someone else. In other cases, a client may decide to bypass you, whom they see as the middle man, and deal directly with your associates on future projects. So unless absolutely necessary, keep your associates secret. 7) Your Suppliers: Similar to your associates, your suppliers are more secrets to keep from your clients. If you find a really good supplier for printing, web hosting, specialty products, or whatever, you want to keep that to yourself. As long as you can supply good quality products at a good price to your clients, it doesn’t matter where you get them from. Plus, if you don't divulge these secrets, there's no chance your competition can get wind of it and start using the same supplier. 8) Your markup and costs: This one should be a no brainer. There is no reason for you to share these secrets with your clients. How much you are marking up a job or what something costs you is none of their business. Nor should you tell them if you are getting a discount somewhere. I use various printers depending on what the project is. Take business cards for example. The printer I use for business cards will sometimes have a sale. Since I charge a standard fee to my clients for business card printing, I don't tell them when there is a sale on. The discounted price works to increase my profit on the job. 9) Your Other Clients: This one is a bit different. After all most of us proudly display our work in our portfolio so who we work for are not necessarily secrets. However, there are some circumstances where you don't want one client to know you're working for another client. There is nothing wrong with working for two competing clients. A good designer will find a way to create compelling material for each of them. However if your clients knew it could cause some tension. Especially if they thought you were devoting more time and energy to the other one. This could lead to one or possibly both clients taking their work elsewhere. So in situations like this it's best to keep who you work for a secret. What do you think? So there you have it. 9 secrets you should keep from your graphic design clients. Is there anything I forgot? Let me know by leaving a comment for this episode. Resource of the week is Adobe Color CC. Adobe Color CC offers an easy way to make custom pallets to keep track of the colours you use on client projects. Every new project I begin starts with a visit to this site where I choose the colours I will use on the project. Adobe Color CC offers several colour rules to choose from. Analogous, monochromatic, triad, complementary, compound and shades. Each colour rule allows you to select the perfect colours that work together. Once you have your colours selected the page gives you the values in CMYK, RGB, LAB, HSB, or HEX. If you have a Creative Cloud account you can save the template for future reference, making it easy to keep track of a client's colours for all future projects. If you are not already using Adobe Color CC I highly recommend you give it a try. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

The best remedy for stress is taking time off. Being a graphic designer can be a very stressful profession. Especially if you run your own home based graphic design business. Not only do you have the demands of being creative, you also have to deal with the day to day tasks involved with running a successful business. There will inevitably come a time when the stress will start getting to you and the best thing you can do it take some time off. Luckily, if you run your own graphic design business it means you are your own boss and you can take time off whenever you want. When I say take some time off from your graphic design business I'm not talking about vacation. Yes, we all need vacation time in order to relax and unwind, but what I mean by "time off" is simply stepping away from your daily routine for a while. Be it a day or just a few hours. It's amazing how taking a little time off, some "me" time if you will, can recharge your mental and creative batteries and allow you to dive right back into work at 100% efficiency. How do you take time off from graphic design? Get out of the office. There are various ways for you to take time off from designing. The simplest way is to get out of your office. Find some chores or house work that needs to be done and go do it. If that's not good enough for you, try getting out of the house. Go for a walk, run some errands, go visit a museum. This last one is especially good at getting your creative juices flowing. Tackle often neglected office tasks. If you can only take a couple of hours off and don't feel like leaving the house, consider tackling those often neglected tasks around your office. Clean your desk and your drawers. Update your computer's OS, software, RAM, hard drive. Run some maintenance programs to help speed up your computer. You could also take some time to purge unwanted files and applications, or archive old client files that don't need to be taking space on your computer. Clean out your e-mail inbox or organize your fonts. My software of choice for this last task is Suitcase Fusion by Extensis. Find other ways to be productive. If you are feeling too guilty to take time off but are still feeling the stress, take some time for self improvement. Try experimenting with some of the less used applications on your computer. You know, the applications you purchased as part of some graphic design bundle. You may of bought the bundle for one or two specific programs but that's not to say the others couldn't be put to good use if you knew what they did. Destress by taking the time to learn those applications. You could also improve yourself by watching webinars or taking courses. A great place to learn about design and business is through Lynda.com. Lynda offers a wide variety of professionally produced courses that could really help you and your graphic design business. A way to get out of the office and still be productive is to go visit some clients. Just stop in to say hi and see how they're doing. What's great about this idea is sometimes by seeing you, the client will remember some project they were thinking of and ask you to take it on. I've walked away from several surprise client visits with new projects to add to my schedule. Taking time off is all about improving your work. I'm always dumbfounded when someone thinks graphic designers sit around all day drawing pretty things. People don't realize how stressful our lives can be. We potentially hold the success or failure of companies in our hands depending on the branding we create for them. That's a lot to place on an individual. It's no wonder the pressure sometimes gets to us. Luckily, graphic designers tend to have short reset times and simply taking some time off is all we need. Even if that time off is a single day, an afternoon, or just an hour, when we finally get back to our work stations, we're eager to dive right back in and get creative. What do you think? What do you do when you take some time off from your graphic design business? Let me know by leaving a comment for this episode. Questions of the Week I have another Question Of The Week to answer. If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Sean, Should you ask a client for their budget in the initial project questionnaire? To find out what I told Sean you’ll have to listen to the podcast. Resource of the week is Photos For Life Photosfor.life is a “charity photo bank” where all the stock photos are created by cancer patients and survivors and for other cancer patients. Each of the models you see in the images was personally affected by cancer in their own lives. “They love their lives and want to show it to the world!” the website says. Prices range from $8 for non-commercial use up to $850 for use in an advertising package. What makes Photos for Life different from other stock photo services is that 100% of the proceeds from the photo sales are used to finance therapies for other cancer patients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

You need to to raise your prices if you want better work. Sounds strange doesn’t it? The idea that if you raise your prices you'll get better graphic design work. It kind of goes agains the whole "undercut your competition" idea that is predominant in most industries. But when it comes to graphic design, charging more means better work for you. I first covered this topic in a blog post titled It's Time To Raise Your Design Rates. In this episode of my graphic design podcast Resourceful Designer, I expand on the topic and tell you how I first discovered the connection between higher prices and better work and I explain how if you raise your prices you'll be better off as well. Make sure you listen to the podcast for the full story. Pros and Cons if you raise your prices Let's start off with the cons since there really aren't that many. Con - Harder to land work. Con - May loose clients That's about it. These cons may be areas to concern yourself with but they are the only two cons, and chances are you won't have to worry about them. So let's move on to the pros. Pro - More money for less work Pro - Higher end clients with bigger budgets Pro - Higher perceived value for your work Pro - Clients who can afford your higher prices will probably have more work for you as well Pro - You will be taken more seriously as a designer Pro - The ability to compete with other high priced designers Pro - More interesting projects to work on Pro - Less one time clients and more recurring clients As you can see, there are way more pros than there are cons, and I only listed some of the pros. As for cons, I Googled it and those were the only two I found. The fact is, after your raise your prices you will be in a better position to attract higher end clients with bigger budgets and recurring work. It all comes down to perceived value and people taking you seriously. A large corporation looking to rebrand will have more confidence in a graphic designer that changes them $8,000 than one that charges them $800. It's perceived value. Both designers may have identical skills, but the higher priced designer will be taken more seriously. It's just like layers. Would you prefer have a high priced attorney represent you or the appointed public defender? The high priced attorney of course. Why? Because of the perceived value. The public defender may be just as competent as the high priced attorney but he/she will never be taken as seriously as the high priced layer. The same theory applies to graphic designer. Do pricing strategies matter? No. It doesn’t matter if you charge by the hour, the project, or by value. If you raise your prices you will project an image of having more value to your clients. And if it looks like you offer more value for your clients you will attract bigger and better clients. Why do you think companies like Pepsi Cola pay so much when they create a new brand? It's not because the designers or agencies they hire spend tens of thousands of hours on the project. Nor is it because the designers or agencies are more talented and more creative than you are. It's because the designers or agencies have created a higher perceived value for themselves that make large companies trust them more and take them more seriously and in return large companies like Pepsi Cola are willing to pay a premium price for them. You can accomplish this as well. Maybe not land a client like Pepsi Cola, although never say never. But you could land some very lucrative accounts and get the ball rolling. Because once you land one large client more tend to follow suit. Do you tell your clients when you raise your prices? This is entirely up to you. The few times I've raised my own prices I didn't tell my clients and they didn't question it when I sent them an invoice billed at my new higher rate. People are used to prices going up and wont be as surprised by an increase as you think they will. Now if you feel this is a little back handed then go ahead and inform your clients when you raise your prices. Chances are you wont hear anything negative from them. And if you do end up loosing a client because of the increase, they were not loyal clients to begin with and you are better off without them. What do you think? When was the last time you raised your prices? How did it work out for you. Let me know in the comments section for this episode. Questions of the Week I have another Question Of The Week to answer. If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Norman, Hi Mark, Hey Mark I'm loving the podcast since my discovering it a few weeks ago. I've learn a ton! My question for you is how did you find/get your first leads and clients, aside from the obvious strategy of working within your current social group or doing work for family/friends, but the first time you had your eyes set on a client that you wanted to work with and how did you go about approaching them? Thanks a ton Mark for all the knowledge and help! To find out what I told Norman you’ll have to listen to the podcast. But I'll give you a hint. In my answer I refer to my blog post on attracting new clients. Resource of the week is HostGator HostGator in my opinion, is one of the best website hosting companies out there. I have several of my own as well as my client's websites at HostGator. They offer easy 1-clickWordPress installation and allow multiple domains and website on one hosting package. And if you are already hosting your site elsewhere you can take advantage of their free migration tool to have your site moved from your old host to HostGator. If you want to see what HostGator has to offer please visit http://resourcefuldesigner.com/hosting and use the coupon code RESOURCEFUL25 to receive a 25% discount on your hosting plan purchase. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

The Client Isn't Always Right. The idea for this episode's topic about selling your idea to your client came about because of a Facebook group I'm part of. Recently a graphic designer posted a logo she was working on for critique. The logo was an acronym, a single common word with each letter separated by a period. General consensus in the group was that she should loose the periods and the designer agreed. The hard part was convincing her client. After several days she posted a new refined logo saying she was able to convince her client that the periods were not working. Everybody loved the new logo. A week or so later, the graphic designer let us know that the project was finished and the client had once again changed her mind and ignoring the designer's suggestion, decided to go with the period version as the final logo. This is not an isolated case. Every graphic designer that has been around for a while has dealt with clients who wouldn't heed their advice. Unfortunately it's part of our profession. We may have the skills, the knowledge, the expertise and experience but convincing a client to go against their own vision is sometimes a loosing battle. In this episode of my graphic design podcast Resourceful Designer, I share some past experiences of both failing and succeeding in selling my idea to my own clients. Make sure you listen to the podcast for the full story. So what is the best way of selling your idea to your client? It all comes down to confidence. The best way of selling your idea to your client is to show them how confident you are in those ideas. You need to remember that your client hired you because you are an expert at design. You may not consider yourself and expert, but in their eyes you are, and  you need to live up to that mantle. When selling your idea to your client you should present it in an affirming and non dismissive way. And word your proposal in a manner that makes the client think they're part of the idea. Use phrases like "why don't we do this?" or "We should do this instead". Instead of phrases like "What do you think of this?" or "Maybe we should try this." Don't make your idea proposal a question. If you say "Maybe we should try this" you are instilling some doubt about your idea and giving the client the opportunity to shoot it down. By saying "We should do this" not only are you including your client in the process by saying "We" which makes them feel like they're part of the decision, you are also minimizing the chance of a negative response because it's not a question. You are the expert after all. If your client feels your confidence in the idea they may second guess any doubts they have with it and proceed with your vision. Show your graphic design client why they hired you. As a graphic designer you have a vast knowledge stored in your head of design principles, colour theory, font usage, layout techniques and so much more. Use that knowledge to affirm your client's belief that you are the expert they see you as. When a client comes to you with what they think is a great idea. but you know otherwise, use your knowledge to explain to them why their idea isn't as good as they think. Explain design principles to them. Explain why ten different fonts on a flyer isn't a good idea, explain why bevels, gradients, and drop shadows on a logo limit it's ability to be reproduced. Reming them that you are the expert and you know what you're talking about. Clients get ideas from things they see around them and want you to incorporate them into their designs. I had a website client many years ago that insisted that every line of type on his site either flash, blink, scroll, flip, rotate, you name it. He had seen all these things on various websites and thought that including them all on his site would create more "action" and make it more memorable to visitors. It took a lot of convincing on my part, to the point of threatening to tear up the contract before I convinced him that just because it can be done, doesn't mean it should be done. Sometimes a little shovelling is needed when selling your idea. Clients often question decisions you make. It's not to second guess your work, it's to affirm their decision in hiring you. They know you are the expert and they want to know why you chose to do what you did. Unfortunately some of your decisions they question may not have a good answer. Sometimes the decisions you make are done on a whim. You chose the colour blue for no other reason than it's what you felt at the time. You chose a san-serif font because you just finished a logo for another client that used a serif font and you wanted to try something different. These are good enough reasons for you, but not good enough for your client. You need to be able to explain your decisions in a way that will convince your client of them. And if this requires a little BS on your part, so be it. Now I'm not telling you to lie to your clients, I wouldn't condone that. But you should have enough design background and experience to explain your decision in a logical way that makes sense. Even if that's not why you did it in the first place. Why did you choose a san-serif font? Because of it's modern look. Because of it's uniform line width. Because you liked the shape of the letter "e". All of these reason could be true and your client will understand them better than telling them you were tired of working with serif fonts. Remember, selling your idea means convincing your client, not yourself. In the end, it's the client who pays the bill. No matter how experienced you are, or how much design knowledge you've accumulated, sometimes there's just no way of selling your idea to your client. You shouldn't view this as a failure. Some clients have an idea in their head and there's nothing you can do to change it. All they want from you is someone with the skills to transfer their idea to paper or pixels. In cases like this you need to bite your tongue and do what the client wants. It may not end up in your portfolio but it will help pay the bills. What do you think? Do you have any stories of clients who's minds you've changed. Or stories of clients you just couldn't convince to go along with your ideas? I would love to hear them. Please leave your story in the comments section for this episode. Resource of the week is BackupBuddy BackupBuddy lets you move a WordPress site to another domain or host easily. This is a very popular feature for WordPress developers who build a custom site for a client on a temporary domain or locally (like a sandbox or playground site) and then want to move (or migrate the entire site with themes, plugins, content, styles and widgets over to a live client domain. With Deployment, you can set up a staging site and connect it with your existing site using BackupBuddy so you can push or pull changes in as few as two clicks. The restore function in BackupBuddy is quick and simple. Upload the ImportBuddy file and your backup zip, and it walks you through the steps to restore your site: your themes, plugins, widgets and everything else. In your WordPress dashboard, you can also restore individual files from a backup instead of having to replace everything together. This is great for replacing an old stylesheet or a couple templates that you want to revert back to. To learn more about BackupBuddy visit http://resourcefuldesigner.com/backupbuddy Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

I will never work for someone else again. That's how I feel each and every day that I sit down in my home office and get to work. I spent over 15 years working as a graphic designer at a commercial printer. It was a wonderful place to work. The people I worked with were great, even my bosses. I wouldn't be the graphic designer I am today if not for my time spent there, but I wanted more. In the summer of 2007, after a year of running a part time web design business in the evenings, I handed in my notice and took the plunge into full time entrepreneurship and never looked back. Running a graphic design business, especially a home based graphic design business has offered me freedoms I couldn't imagine before. When people ask me if I ever miss working for someone else I can honestly say no. After being on my own for so long I don't think I could ever go back to being someone's employee. But running a home based graphic design business isn't for everyone. In the previous episode of Resourceful Designer I talked about the dangers of running a home based graphic design business. And although I used the word "Danger" in jest, it is true that this work environment isn't for every designer. However, if you don't have a problem being all alone every day, then the benefits of running a home based graphic design business greatly outweigh the isolation you'll need to put up with. In this episode of Resourceful Designer, my graphic design podcast to help you run your own business, I cover the benefits that anyone thinking of running a home based graphic design business can embrace. Listen to the podcast for the full discussion. Business Benefits Choosing your clients: One of the first benefits you'll discover after starting your own graphic design business is the level of clients you get to work with. Being in charge means you can turn down the clients and jobs that don't suit your needs, leaving you with quality clients to create relationships with. I realized myself that after 15 years at a printing company, designing things for people who were there to have something printed, I was finally dealing with clients who truly know the benefits of working with a graphic designer. Clients seeking your services will respect your skills and abilities much more and listen to what you have to say. Being a business owner puts you at their level and allows them to view you as an equal. Work hours and money: One of the fears designers have about starting a graphic design business is the lack of a steady paycheque. Working at an agency or as an in-house designer guarantees you a weekly salary. Whereas working from home means your income is dependent on the clients you engage and the work you produce. What these fearful designers sometimes fail to recognize is that the rates they can charge are much higher than the hourly salary they earn as an employee. When I started my own business I made the calculations and realized that I only needed to work 12 billable hours per week to bring in the same salary I was earning working 40 hours at the printing company. That freedom allows a home based designer to spend part of their week working on self promotion and attracting new clients. Overhead and Write Offs: The benefits of working from home create so many tax breaks and write offs that drastically help your bottom line. I already covered tax deduction you can claim as a home based graphic designer back in episode 18 so I won't go over them again. But I can tell you that they make a huge difference. Fuel savings alone for not having to drive to and from work each day is a huge benefit in itself. Home Benefits There are many benefits to working from home that don't have to do with your business. The fact that you spend your days in the place you live, gives you the opportunity to do things you couldn't do if you were working somewhere else. Doing chores: Taking a few minutes during the day to do a few chores can free up time later to spend with your family. There are many times when I knew the weather was going to turn bad that I decided to mow my lawn during the day and make up for it by putting in a few hours of work in the evening. This is something I couldn’t do if I didn’t work from home. Meals: Not only do you have access to your entire kitchen during the day to prepare yourself some nice healthy lunches, but also being able to get dinner started for the family is another huge time saver. Sometimes all it takes is turning on the oven and putting in a casserole. Your family will appreciate it. Sick days: If you work somewhere else and you wake up one day not feeling well you need to call in sick. Depending on your employer you may need to take it as a vacation day or a day without pay. But if you work from home chances are you can still put in a few hours of work without worrying about infecting anyone. Family Benefits Kids: One of the biggest benefits of working from home, at least for me, is being there for my kids. My wife and I saved several hundred dollars a month by not having to pay for after school or summer daycare. And being able to spend quality time with my kids between jobs means I've created precious memories that I never would have had otherwise. Time off: Being your own boss means you don't have to ask permission when you want to take a vacation or simply take some time off for an appointment. If you do have children you know how doctor appointments, dentist appointments, eye appointments all add up. Because you run your own business you can go to these appointments and make up for lost time later. Pets: Working form home also benefits your pets, letting them keep you company while you're working instead of waiting all day for you to come home. Mental Benefits Satisfaction: Running a home based graphic design business gives you a sense of satisfaction knowing this is your company, you are in charge. It makes you proud for what you do. When a client appreciates what you do they share it with others, and they're talking about you, not some agency or printing company, you. When this happens you can't help but be overcome with a feeling of "I did it" I'm an entrepreneur, I'm a business owner, I'm a graphic designer and people know about me. Wardrobe: I don't know about you, but I'm most comfortable in jeans and a T-shirt. Running a home based graphic design business means you don't have to worry about what you wear unless you are going out to meet a client. You can even work in you pajamas if you want. You don't even have to shave on the days you're staying home if you don't want to. Laziness: Laziness was covered in last week's "danger" episode, but it can be put to good use. There will be days that you just don't feel like working. Being your own boss means you can take a lazy day and not have to answer to anyone. Just don't make a habit out of it. What are your benefits? What do you think are the best benefits of running your own home based graphic design business? There are hundreds of benefits I didn't cover and I would love to know what you think. Please leave a comment and let others and me know. Resource of the week is Evernote Evernote is, in my opinion, one of the best organization and note taking applications there is. I use it on a daily basis to keep track of everything from podcast and blog topics, to business contacts, websites I need to revisit, and so much more. Evernote's ability to sync across all my devices means I can access it no matter where I am. It's become one of the most invaluable tools in my arsenal. If you are interested in giving it a try visit evernote.com Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Running a home based graphic design business isn't all fun and games. There are some dangers involved. There have been many times when I've told someone what I do for a living, and they've replied that they could never do what I do. I'm not talking about being a graphic designer, although for some people that would be an acceptable reply. What they mean is they could never work from home like I do. Now being the person that I am, I have a hard time imagining how anyone wouldn't want to be their own boss, work their own hours and create their own rules. But the fact is, there are many people who just can't handle the dangers of running a home based graphic design business. Dangers you ask? Well perhaps "dangers" is a bit too harsh a word. But there are certain aspects of running a home based graphic design business that are too frightening for some. In this episode of Resourceful Designer, my graphic design podcast to help you run your own business, I cover five "dangers" that anyone thinking of running a home based graphic design business should consider before taking the plunge. Listen to the podcast for the full discussion. Mental State One of the biggest dangers faced by home based graphic designers is isolation. We live a life of solitude. Designers working at an agency or in a design department at some company have the benefit of social interaction with the people around them. Home based graphic designers on the other hand spend most of their time alone. You need a strong mental state to combat the stress of isolation, of boredom and possibly fight off the laziness that can manifest itself due to the lack of accountability and supervision. Home based graphic designers require a willpower to persevere in the absence of social companionship and the ability to self motivate in the absence of others. Not everyone is capable of doing this. By the way, if you do experience boredom while waiting for more work to come in, you may want to give my FREE Four Week Marketing Boost a try. Use it to create the best first impression you can and attract more design clients. Environmental Dangers In this case dangers is synonymous with distractions. When running a home based graphic design business you are surrounded by distractions that agency designers don't face. I'm talking about your TV, Your video game console, your fridge and pantry, even unfinished chores from around your home. All these "dangers" can taunt you and lure you away from your work. With nobody watching over you, it would be so easy to turn on Netflix and finish that show you started binge watching on the weekend or go mow the lawn so you wont have to do it on Saturday. Everything that pulls you away from work are environmental dangers. Once again willpower comes into play. Home based graphic designers must learn how to ignore these distractions or they can lead to the demise of your business. Work Strategies One of the benefits of running a home based graphic design business is we get to decide how and when we work. If we don't feel like starting until noon we have that option. As long as we're aware of what we're doing it's ok. The dangers however is that without the supervision that agency designers have we can sometimes find ourselves overtaxing ourselves which could lead to burnout. It's not unheard of for a home based graphic designer to get into a "creative zone" and loose track of time. Concentrating so much on the work at hand that he forgets to take breaks, forgets to eat and drink and even forgets to stop at the end of the day. On the flip side, another danger involving work strategies is the use of social media. Sites like Facebook, Twitter and Youtube are great for social interaction but if not used correctly during working hours they can turn into huge time drains that suck the productivity right out of you. Youtube is especially bad for this. You may have a legitimate reason for watching a video during working hours. Perhaps it's a Photoshop tutorial or you're watching review videos for software your thinking of buying. The problem is all the extra content that YouTube throws at you, taunting you to watch "just one more video" until suddenly you realize that a couple of hours has gone by. Agency designers have people watching over them and don't have to worry about these issues. Security Let's get a bit more serious here. Security can be a real danger if you're not careful. You're working from home so it's possible your clients will know where you live. Hopefully this will never become an issue but it is something to keep in mind. I myself have a mailbox at my local UPS Store I use for work and it's that address on my business cards. If a client wants to meet with me I try to do it at their place or I meet them at a local coffee shop. I rarely share my home address with a client and when I do it's with clients I really trust. I know a woman that lived by herself and ran a home based graphic design business. One of her clients mistook her kindness and easy going personality as flirtatious and started stalking her, showing up at her home at all hours of the day. She had to file a restraining order to get him to stop. Now this case was a bit extreme but it just goes to show you that there could be some dangers with working from home. If you do allow clients into your home be sure your insurance covers any liability should they injure themselves on your property. Some home policies wont cover work related incidents so check with your insurance agent. Well Being The last topic I want to discuss is your personal well being. Dangers you may want consider before starting a home based graphic design business are the possibilities of you getting hurt while you're home alone. What happens if you fall and hit your head? Or you choke while eating something, or even suffer a stroke or heart attack? For some people, these dangers are the deciding factor preventing them from starting a home based business. At an agency there are people around that could help. But at home they may not be so lucky. Sorry for finishing on a down note. I started with the word "dangers" more out of jest but I wanted to show to you that there really are some dangers to consider when working from home. Did I miss anything? I would love to hear your thoughts. Leave me a comment and let me know what dangers you considered. Resource of the week is Audible I recently published a blog post where I shared non design books every graphic designer should read. If you found some of those books intriguing but don't really have the time to sit down and read, you may want to consider an audiobook. Audible offers over 180,000 books in their library including almost all of the titles in my blog post. You can download a free audiobook when you sign up for a free 30 day Audible trial. If you decide before the 30 days are up that Audible is not for you, you can cancel your membership and still keep the free book. Simply visit resourcefuldesigner.com/audible to try it out. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

The Amazing Task of File Management! A little to enthusiastic? Oh well, can't blame a guy for trying. The fact is file management is probably one of the most boring tasks we do as graphic designers. Boring, but necessary if we want to run an efficient and streamlined business. After all, the less time we have to spend searching for some file we haven't touched in several years the better. A good file management system will make your life as a designer so much easier. So although file management isn't the most glamorous topic to cover in a graphic design podcast, it is what I choose to cover In this week's Resourceful Designer. Different areas of file management In order to try and make this week's podcast episode a little more interesting I decided to break it into seven different sections of file management Resources Client Files Logos Fonts Training/Education Material Bookkeeping Backups Resources Resources cover everything you may use that helps you be the wonderful graphic designer that you are. I'm talking, image libraries, application plugins, Photoshop actions and styles, website themes, Wordpress plugins etc. Anything that you can use in the design process. If you're like me you've probably purchased a few design bundles at some point (or many, don't judge). Design bundles are a great way of acquiring resources for your work. The thing with design bundles is they often come with way more than what you're actually interested in at the time. However, some of those pieces are worth saving for that "someday" you may need them. Having a Resources folder makes it easy to find all those often used or seldom used pieces to help you in your designing. My Resources folder contains many different folders for all of the above. For example; we all know that sometimes a good background can complete a design project. In my Resources folder I have a Backgrounds folder that contains every image file I own that can be used as a background. The folder is divided into sub-categories to make it easier to find what I want. Metal, stone, leather, paper, wood are a few of those sub-categories. If I'm ever working on a project and I think a nice wood background is needed I know exactly where to look for one. That's good file management. Also in my Resources folder is a Stock Images folder. In it I have the original copy of ever single stock photo and image I've ever purchased. I have this folder subdivided as well into Photos, Vectors, and Illustrations and each of these is also subdivided. For example, my Photos folder is divided into People, Landscapes, Vehicles, Interiors, etc. and each of those is subdivided further. People is divided into Women, Men, Couples, Seniors, Families etc. Every time I purchase a new stock image I make sure to put it in the right category. If it could go into multiple categories I make aliases of the file (Shortcuts in Windows) and put them in each category they fit into. This makes it extremely easy for me to search through specific categories and quickly find what I'm looking for. There are other ideas for the Resources folder I talk about on the podcast. Client Files File management of client files is a must. Otherwise you could spend hours searching for things when an old client contacts you down the road. On my computer I have my client files organized like this. I have one main folder that I call "Jobs In Progress". The title is a bit misleading since not everything in the folder is "in progress" but that's the name I gave the folder over 10 years ago and I just never bothered changing it. Inside my Jobs in Progress folder I have a separate folder for each client I have. There are two special folders in there as well called "Old Clients" and "Inactive Clients". Old Clients is for any client I know will never come back. Businesses that have closed or have been bought out. That sort of thing. From time to time when I need to clear up HD space I will move these clients to an external device but for the most part I leave them there. Why? I've learnt over the past 25 years that just because a client doesn’t exist anymore doesn't mean you wont need their files anymore. It's happened more than once that someone came looking for something and I was glad I has saved them. My Inactive Clients folder is for any client that I haven't heard from in over 2 years. They're still around but either they've found someone else to design for them or they haven't had need of me. That leaves the rest of my Jobs In Progress folder that contains a folder for every client I've worked with over the past two years. Opening any one of the client folders shows folders for each project I've done for them. Stationary, Flyers, Billboards, Website etc. Now what's found in each of these changes depending on the client. Clients that I do a lot of work for I may divide their folders by year, month and date if need be, others just by year. Regardless of that hierarchy, once I get down to it, every single client project folder I have is built the same way. Inside the project folder is the actual layout file (QuarkXpress or InDesign), or the website files. There are also four folders in every project folder. Working; for all the .psd and .ai files pertaining to the project. Images; for all the completed images that are actually used on the project. Supplied; for all file that the client has supplied me. Final; The final approved file to be sent to the client, printer, etc. If there are common elements such as graphics or photos that are used across all marketing material I store these in a special "Images" folder at the root level of the client folder. Logos Now you may be wondering why logos don't fall under the images folder for the individual clients? I discovered many years ago that it's much easier to save each and every logo I have on my computer in one centralized location. In my case I have a Logos folder in my Resources folder. In it I have all my clients logos as well as every single logos I've accumulated over the years. The reason i do this is for those time when you need to include "sponsor" logos on some poster or website for a client. Trying to remember if, or on what project you may have used some obscure logo a few years ago isn't fun. Since I started keeping all my logos in one place I've never had this issue. Listen to the podcast for a fun story about my logo storing method. Two Tricks For Acquiring Logos Sometimes it's a real pain to get good, usable logos from a client. Especially if they don't understand what it is you need. I have two tried and true methods of acquiring good quality logos quickly and easily. But you'll have to listen to the podcast to hear them (hint, it's at the 27 minute mark) Font Management Fonts are another thing we graphic designer tend to amass over time and it can be a real pain to sort through them to find just the right one. That's why I think everyone should have some kind of font management software to help organize the chaos. I can't speak for all the various options but I can tell you about Suitcase Fusion by Extensis. I've been using Suitcase Fusion since before they added the Fusion to it. This font management software integrates with all the design software we use to turn fonts on and off as we need them. This way you don't bog down your system with unnecessary fonts. Suitcase Fusion is a great way to organize your fonts and make it easier to find that perfect one for the project you're working on. In the application you can create sets to organize your fonts. I have mine set up alphabetically as A, B, C, D etc with each font in it's appropriate folder. I also have special folders for Celtic Fonts, Script Fonts, Hand Drawn Fonts etc. The best thing about Suitcase Fusion is the ability to assign styles and/or keywords to fonts. This makes it so easy to narrow down your choices. Looking for a slab serif font? Eliminate all fonts that don't fit that category and your search just became that much easier. Training/Education Perhaps not file management in the technical sense, but I've found that keeping all your training material in one place is a big help. Any eBook, video, guide, manual, web clip etc. should be in easy access for when you do need it. I have my Training folder divided into Web, Photoshop, Illustrator, (plus other applications) etc. Any time I download a guide or manual I store it in the appropriate place. Any time I stumble upon a good tutorial page or video I I grab the URL, label it as what it is, and put it in my Training folder for later access. Having this resource has saved me many hours searching online for something that I remember seeing some time in the past. Bookkeping This is a simple one that I use. The numbers on every invoice I send out begin with the current year. This January I opened my invoicing program, I use Billings Pro by Marketcircle, and I changed the numbering to start with 16-xxxxx. This makes it easer down the road to know exactly when a certain job was done. Backups Now backing up really has nothing to do with file management. But, what's the point of implementing a great file management strategy if you end up loosing all your files due to some unforeseen circumstance? There are things in this world beyond our control. Fire, flood, tornadoes, theft are just a few. On-site backup via Apple Time Machine or some other external device is a must for all graphic designers. But off-site backup is something we should all be using as well. For this I use a company called Backblaze. Backblaze is a set it and forget it solution. It works in the background backing up your files so you never have to worry should a natural disaster ever happen. There are other solutions available but Backblaze is the one I'm familiar with. Another form of backup you should look into is website backup. Most hosting providers offer site backup but they don't say how often. Some are every 30 days, 60 days, even 90 days. That's fine for a static website. But for any site that is updated on a regular basis it wont do. My preference for website backup is BackupBuddy by iThemes. BackupBuddy offers real time backups of your site. As soon as something is changed on the site it gets backed up. I have all my and my clients' sites backed up this way. So there you have it. File Management in a nutshell. I hope that wasn’t too hard to get through. I would love to hear your comments. Share your strategies by leaving me a comment. In next week's episode of Resourceful Designer I'm going to talk about the dangers of working from home. Questions of the Week I have another Question Of The Week to answer. If you would like me to answer your question in a future episode please visit my feedback page. This week’s question comes from Teri, Hi Mark, I have just started listening to your podcast in the past month and am really enjoying it! Thanks for all the fantastic advice! I have been working in the industry for about 7 years now here in Atlanta, Georgia. After the birth of my daughter a year and half ago I have started working from home part-time (which I love) and it has been keeping my quite busy! I was wondering if you had any advice on passing off work to other designers? Is there a good network you use or how do you build that network? I also feel that part of my value as a designer is that I know the clients and what they are looking for, thus it is difficult to explain that to another designer, especially with a super fast turn around. To find out what I told Teri you’ll have to listen to the podcast. Resource of the week is BackBlaze One of the scariest things you can think of as a designer is what would happen if disaster strikes and you loose all your computer files. What would it mean for your business? Backblaze offers a simple unlimited online backup solution for your design business for less than $5/month. And it’s so easy. You just set it up and forget about it. Backblaze works in the background automatically backing up your files. And if you ever loose your data for whatever reason, you wont have to worry because you’ll know everything can be restored from Backblaze. If you’re interested in finding out more about Backblaze’s online backup solution and trying a 15 day free trial, visit resourcefuldesigner.com/backup Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

It was fun while it lasted. Or, maybe it wasn't. Either way, ending relationships with your graphic design clients is part of the job. If you've been at this long enough you've probably come across a client or two that just rubbed you the wrong way. Maybe they were too demanding. Maybe their personality clashed with yours. Maybe they took forever to pay their bills. Or maybe they wanted you to do something you weren't comfortable with. Any number of these or more can lead you to ending relationships with said clients. Although you should try everything you can to nurture and continue your dealings, sometimes ending relationships is what's best for everyone involved. In this episode of Resourceful Designer, my graphic design podcast. I touch on various reasons why ending relationships with clients is the best option for your business. Here's a summary of what I talk about. Ending relationships before they start. Sometimes, when you meet a new potential client for the first time, you get a certain feeling in your gut that tells you this isn't for you. Maybe the client is giving you bad vibes or has a way about them that grates on you. No matter the reason, there's something about the situation that's telling you not to proceed any further. You need to remember, this is your business. You are in charge and you get to decide who you want to work with. There is no shame in politely telling a potential client that the project they're describing isn't for you. Or that their budget is too small for you to consider the project. Turning down work is not the same as ending your relationship. Keep in mind that you can turn down work from new or existing clients without ending your relationship with them. Being too busy, leaving on holiday, too small a budget, and conflict of interests are just a few viable reasons for turning down work. As long as you do it diplomatically your relationship with the client should remain intact. Ending existing relationships This one is obviously harder. After all the time and effort put into building a relationship with a client it seems a shame to part ways. You should do your best to save the relationship. Unfortunately it's sometimes best for both of you to walk away. Money is often the number one reason for ending relationships with clients. Face it, you're running a business. If a client isn't paying their bills there's no reason to keep them around. But there are many other reasons for ending relationships as well. Only you can be the judge on wether or not the situation has escalated to that point. Bowing out gracefully Regardless if it's a new client or an existing one, you should never burn any bridges when parting ways. You never know when things may change in the future and your paths may cross again. Not to mention that we often deal with one contact person when designing for a company. You may have issues with that contact, but they may not always be the face of that company. Don't give the company a reason to not want to work with you when it's the individual who is the problem. How have you dealt with ending relationships with your clients? Leave a comment and let me know how you handled this situation when you encountered it. Questions of the Week I'm introducing a Question Of The Week section to the podcast. If you would like me to answer your question in a future episode please visit my feedback page. This week's question comes from Jessica, I currently do in-house print design work for an insurance company. I am approaching the idea of starting my own business, and I'd like to offer web design. However, I've never done any web design in the past. I'm wondering if you could advise where to start in the learning process? I'm looking at Lynda videos, but I don't even know what I should focus on- Wordpress, HTML, CSS? Or should I work on the front-end design of a webpage and partner with a web developer to handle the coding and backend design? I have never grasped writing code and am not sure if it's necessary to do myself. To find out what I told Jessica you'll have to listen to the podcast. Links mentioned in my answer. Linda.com Elegant Themes Resource of the week is TextExpander TextExpander is a huge timesaver in allowing you to create text shortcuts for longer pieces of type you use on a regular basis. I've created shortcuts for all my email addresses to save me time when typing them out and to make sure I don't make any errors. TextExpander is also a huge help for web designers. I've used it to store often used bits of HTML and CSS that I can call up with just a few keystrokes. At the time i'm releasing this podcast episode, TextExpander is on sale through MightyDeals for $22. That's half off! The sale only lasts a few days so get it now. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Building Relationships With Your Graphic Design Clients. How do you define your relationships with your clients? I'm not talking about the graphic design work you do for them or their promptness to pay their bills. I'm talking about a true relationship. Outside of the actual projects you work on together, what sort of relationship do you have? Do you know anything personal about them? Could you hold a meaningful conversation with them that didn't involve work? Building relationships with your graphic design clients is a key element in running a successful graphic design business. I'm not suggesting you take them out to a movie or a weekend at the beach. But taking the time and getting to know them beyond your professional relationship will go a long way in establishing your future with a client. Why? Because having a relationship instills trust, loyalty, understanding and so much more. Now I know It's not possible to build a relationship with each and every client. Some of them come to you for a one time jobs and then you never hear from them again. Others have no interest in building relationships and only want you for your skills. But regardless of the client, it's your obligation to at least make an effort in building a relationship with them. Because when you do, it pays off a hundred fold. In this week's episode of the Resourceful Designer podcast I discuss this topic in length. Here is a brief description covering some of what I talked about in this episode. Benefits of building relationships Having a good relationship with your client means you've gone beyond just being their graphic designer. It means you've become the person they can go to for advice, get ideas from, or just vent. And when you've become that person chances are they wont look elsewhere when it comes to a service you can offer them. When you have a relationship with a client both of you benefit. Not only do you gain an understanding of their business and how they work but they also learn how you do things which can help you in future projects. You each gain a comprehension of the strategies and methods you use that will help you when brainstorming ideas. And most importantly, when you have a relationship with a client, you build trust and loyalty towards each other that goes beyond the projects you work on together. Remember, people use people they like. So if your client likes you, there's no reason for them to shop around elsewhere. How do you build relationships? Building relationships with clients isn't that different than dating. Imagine your going on a blind date with someone you don't know much about. What do you do to get them to like you? The key component is communication. You need to have an open dialogue that goes both ways. If you were on a blind date and they did nothing but talk about themselves you would be put off. Same goes for clients. Give them the opportunity to talk and express themselves. Show Respect. Let your client explain things, even if you already know what they're talking about. If your blind date starts telling you all about a movie you've already seen you wouldn't tell them to stop because you already know the movie. You would let them talk. Give the client the same opportunity. Be Honest. If a client ask you something that you don't know or are unsure of, don't be afraid to tell them so. Honesty can go a long way in building relationships. Tell the client you don't know, but follow up that you are eager to learn or discover the answer. Show interest and they will appreciate you for it. Be Patient. Some clients have a hard time getting their ideas across. Especially if they are unsure of the direction they want to take. Be patient and let them gather their thoughts as they try to explain things to you. Offer your advice and opinions only once they're done. The following two are the most important factors in building relationships with clients. Listen. Listen to EVERYTHING the client has to say. Not just about the project you are discussing but everything they talk about. The parts of the conversation not related to the design project are sometimes more valuable to building relationships than the project talk. Learn what you can about your client during these conversations. If they talk about their children or mention an upcoming vacation, take note and bring up the topics in future conversations. Asking a client the next time you talk how his weekend at the cottage went shows him that you cared enough to remember that detail and ask about it. Ask Questions. You should be asking questions about the project you are working on, but there is nothing wrong with asking questions not related to the project in order to build your relationship. If you're at a client's office and see a photo of kids, a dog or a vacation spot on their desk, ask about them. If you also have a dog talk about it. Knowing you're a fellow dog lover can help solidify the relationship you are building. If you work on these skills you are on your way to building a relationship. The results Building relationships take time. But the time invested is more than worth it in the long run. Building relationships with clients is one of the best things you can do for your graphic design business. It's a wonderful feeling knowing a client relies on you so much that they couldn't fathom going to anyone else. I would love to know what you though of this episode. Please leave a comment below. Resource of the week is Lynda As graphic designers we need to stay on top of things and keep on learning and building our skills. One of the best resources for continuing our education is Lynda. Lynda offers over 3000 professionally produced courses to teach you many of the skills required to run a successful graphic design business. For a 10 day free trial to access to each and every course. visit http://resourcefuldesigner.com/lynda Four Week Marketing Boost I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 20-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected.  After completing this four week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Are Your Communication Skills Scaring Away Design Clients? When it comes to running a graphic design business, It's not just your creativity or your design skills that determine if you succeed or not. Your communications skills play a major role in the outcome of your business. Communications skills that are required when dealing with potential design clients. The fact is, without good communications skills, you'll have a hard time finding and retaining graphic design clients. I recently read a blog post by Felipe Mandujano titled Finding clients may not be your biggest problem. In it Felipe tells us how, by looking closely at himself, he was able to discover the flaws in his communication skills and address them over time. Felipe's article gave me the inspiration for the podcast episode. Please listen to the episode as I dive much deeper into the subject than I do in this post. Why is it that finding new design clients comes easier to some designer than others? Let me ask you a question. Do you consider yourself an Introvert or and Extrovert? If you said Introvert, you're not alone. Did you know that the majority of graphic designers are introverts? Remember, being an introvert doesn't necessarily mean that you're shy, just that you're more comfortable being along. Because of that desire to be alone, you may not have developed the communication skills necessary to really succeed as a home based graphic designer. That's what I discuss in this podcast episode. If you replied Extrovert to the above question I encourage you I stick around and listen to the podcast anyway. You may gain some insight that will help you in your business as well. Being an introvert. One of the issues with being an introvert is that you don't like to venture too far out of your comfort zone. You can easily immerse yourself at your computer, your sketchpad or easel. but when it comes to dealing with clients you're not that comfortable. That's why you see many design teams, where one team member designs while the other has the communication skills to deal with the clients. Each member has their own skill sets and works within them. But not ever designer has the benefit of working with a business partner who can handle the clients for them. Most home based graphic designers are like me, running the business all alone. And that is where the problem lies if you're an introvert. If you have trouble expressing yourself and communicating with clients it can come across as a lack of confidence. If a client ask you a question and you hesitate or hum and haw about the answer, they may think you don't know what you're doing and decide to look elsewhere for answers. It doesn't matter how good a designer you are. Clients don't want to deal with someone who appears to lacks self confidence and doesn't have the communication skills to talk to them. If you ever feel this way yourself I have some good news for you. You can overcome this and develop the communication skills necessary to succeed. It does require you to step out of your comfort zone but it is doable. Here's some homework to improve your communication skills. I want you to play a little game. The next time you find yourself at a checkout counter, I want you to say hi to the cashier before they say it to you. That's all there is to it. Beat them to the greeting. Cashiers have been trained to greet each customer they see so you know as you approach them that a "hello" is coming. So why not initiate it yourself? Believe it or not, but taking the leap and saying "hi" first will boost your confidence the more you do it. If you want to take this game to the next level continue the conversation with what comes naturally after the greeting. Ask the cashier about their day before they ask you. It's an insignificant conversation but doing this over and over will boost your communication skills. For an even bigger challenge, say hi to people in line with you, or in the elevator with you. Anytime you find yourself next to someone with a few seconds to spare say hi to them instead of just standing there in silence. You don't even have to go beyond the greeting and converse with them. The process of greeting someone is a great way to over come the fear and self doubt when dealing with strangers. And the more you do this, the more comfortable you'll be the next time you talk to a potential client. Other things you can try. Participate in design groups like the ones on Facebook or Linkedin. Talking with other designers online may be more comfortable for you and will help build your communication skills. Find yourself a colleague or mentor you can talk to. Someone you can share your fears and insecurities with. Talking about them will go a long way in overcoming them. Old design school classmates make great sounding boards for this. Read books to develop your communication skills. It may sound funny that reading will help you better talk to people but the authors of these books know what they're teaching. Put their works to the test and see what happens. Keep an eye out on my blog post as I'll be releasing a list of non-design books for graphic designers very soon. Remember, when clients are looking for a designer they are looking for more than just creative design skills. They are looking for someone to create a relationship with. Someone they can have confidence in and someone they can trust to understand them and get the job done. If you work on and develop good communication skills you'll be much closer to running a successive design business. Resource of the week is my Free Four Week Marketing Boost I put this guide together in the hopes to encourage you to look at your own brand and image. The daily tasks in my guide require only 20-30 minute of your time and focus on the parts of your marketing material that are often overlooked or neglected.  After completing this four week plan you will be in a better position to present yourself to, and win over new clients. You can download the Four Week Marketing Boost by visiting marketingboost.net. Or, if you are in the U.S.A. you can text the word MARKETINGBOOST to 44222. Improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Tax Deductions For Home Based Graphic Designers It's that time of the year again. The holiday season is behind you and the calendar has reset once again. Your New Year's resolutions are made, some of which you may have already broken. And you've gotten back to the grindstone running your graphic design business. It can only mean one thing. Tax season is almost upon you. Running a home based graphic design business has many perks. You are your own boss. You make your own hours. You choose the clients you want to work with. You can work in your Pjs if you want to. But one of the often overlooked perks associated with running a home based graphic design business is all the tax deductions you can claim. In this week's episode of the Resourceful Designer podcast I talk about various tax deductions for home based graphic designers. There are many things that designers don't realize are tax deductible. Such as house plants or your Netflix subscription (you did watch that design related documentary didn't you?) You can find tax deductions all around your home if you know where to look. Here are just a few of the ones I share with you in the podcast. Home Office Your home office or design studio as I like to call mine is filled with tax deductions. Everything from your desk and chair, the carpet, filing cabinets and even the artwork and knick knacks that decorate the space. And don't forget to deduct any renovation or improvement costs you incur for your work space. Home Expenses Since you spend a good part of your day working from home it only makes sense that you can claim tax deductions for some of your home expenses. Include things like Mortgage/rent, utilities, insurance, phone service, cleaning service, and even your property tax, yes, you can claim a tax deduction on the tax you pay. Office Supplies Everything that fills up your graphic design studio and helps you work qualifies as tax deductions. Pens, pencils, paper, printer ink, white boards, recordable media such as blank DVDs are all deductible. If you can produce a receipt for it, you can claim it. Office Equipment Office equipment consists of the bigger, non consumable things such as computers, external storage devices, printers, cameras, scanners and the like. Software Tools As graphic designers we use a lot of different software tools. Some of them directly in our design work such as design or font management software and some in running our business like file transfer services. Don't forget mobile apps that you use in your business, they are tax deductions as well. Personal Growth Keep receipts for every conference, webinar, class, course or whatever you attend in order to become a better designer or business person. Make sure you include travel and meal expenses incurred in your pursuit of knowledge. You can also claim tax deductions for any book, magazine, membership site, or any clubs or organizations you belong to. Branding and Self Promotion All your marketing material from your business cards to Facebook ads are tax deductions. So are any thank you gifts or prizes you give away in the course of business. And don't forget your website, themes, plugins etc. Production Costs All costs incurred in the completion of a design project are tax deductions. Proofs, stock images, the fee paid to contractors or freelancers. Auto Expenses Beside the cost of purchasing or leasing a vehicle you can also claim tax deductions for roadside assistance, insurance, fuel, parking and so much more. Household Supplies It may sound crazy, but you can find tax deductions in many of your regular household supplies such as tissue paper, soap, vacuum bags. As long as you use them during working hours or as part of your office they can be deducted. Other There are so many other things you can claim as tax deductions as well. Such as physical therapy, headache pills, eye drops and counselling fees. You really need to sit down with your accountant or whoever prepares your tax return and discuss all the things you can do to get the most return on your taxes. I would love your comments Do you have any fancy tax deductions you use? Leave a comment below. Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resource is HostGator my go to source for website hosting. HostGator makes it so simple to install, manage and maintain any WordPress site. Resourceful Designer is hosted on HostGator. Save 25% when you sign up for one of their hosting plans by using the code RESOURCEFUL25 I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Being A Freelance Graphic Designer Could Hurt Your Business   Do you call yourself a freelance graphic designer? Freelance web designer? Or freelance web developer? If you do I suggest you stop right now. I could be hurting your business. Let me share an email conversation (names withheld) I had with a potential client before the holidays... Mark, As you may or may not know, (graphic designer's name) is undergoing surgery in January and will be off for 3 months. I would like to know if you are available to cover for him while he's away. To wich I replied, Thank you for thinking of me. I hope all goes well with (graphic designer)'s surgery. Due to the nature of my business and my commitment to my clients I wouldn't be able to take leave for 3 months. I do however know a graphic designer that would be perfect for you to contact. She is from this area but has spent the last few years working in Montreal. She recently moved back to town and contacted me to let me know she was looking for work. Here is a link to her resume website with all her contact info. To my surprise this is the reply I got. Thank you Mark for your prompt reply. I fully understand that you could not abandon your business for 3 months. Thank you for the tip on (designer's name). I looked over her resume, and although she looks to have the qualifications we need, she calls herself a freelance graphic designer. I'm looking for someone who takes the job more seriously than that. Regards, I couldn't believe what I read. This woman was perfect for the job but he wouldn't consider her because she called herself a freelance graphic designer. What is a freelance graphic designer? According to Merriam-Webster the definition of a freelancer is: A person who acts independently without being affiliated with or authorized by an organization. This person pursues a profession without a long-term commitment to any one employer. Isn't that what we are? The answer is yes. Unfortunately the word freelance has a stigma to that makes it an unfavourable word for potential graphic design clients to accept. Some businesses even have a not freelancer policy when it comes to hiring contractors. Freelancers are often seen as being rebels, risky, lazy, overly proud and hard to get along with. Some potential clients even associate the term freelancer with amateur. Something you don't want associated with your business. Being a freelance graphic designer means you are replaceable. You are one in a long list of graphic designers a company could turn to in a pinch for a quick one time job. Why do we burden ourselves with this title? There was a time when being a freelancer was something exotic, mysterious even. When working for yourself was something that set you apart from the masses. But nowadays, more and more people are going into business for themselves and the novelty has worn off. There are many professions that follow the same format that we graphic designers do but don't use the term freelancer. Can you imagine trusting your money to a freelance financial planner? Would you trust your locks to a freelance hair stylist? I didn't think so. What should you call yourself? When someone asks you what you do, just tell them. You are a graphic designer, a web designer, a web developer or whatever it may be. If they are interested they will ask who you work for. At which time you can explain that you run your own design business. As a graphic design business owner you can explain how you help your clients find solutions to problems they face, which justifies the amount you charge. By stating you are a business owner you are giving yourself instant credibility and proof that you take what you do seriously. It also establishes you as a professional. No matter how you refer to yourself, your livelihood doesn’t depend on how you see yourself, but on how your graphic design clients see you and your work. So don't be afraid to tell people you are a graphic designer and a business owner. Just leave the "freelance" part out of it. I would love your comments How do you refer to yourself? Leave a comment on the show notes page. Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resources is GrapicStock.com my suggestion to anyone looking for low cost stock images. Use my link and get you code for a one year subscription for only $99. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]   http://www.merriam-webster.com/dictionary/freelancem 'http://www.merriam-webster.com/dictionary/freelance

20 Questions Your Design Clients Should Be Asking You Choosing a graphic designer can seem like a scary task for some design clients. Some are approaching you with a clear vision of what they want, hoping you can deliver on their vision. While others are contacting you because they don't have any idea of what they want. Regardless of why they're reaching out to you, the graphic designer, they need to make sure that you're not only someone with design skills, but someone they can trust with the reputation of their company. They only way they can gain that trust is by getting to know you. And to do that, they ask questions. And if you're not prepared for those questions it can mean the difference between getting the job or getting a "don't call us, we'll call you" answer at the end of your conversation. Here are some questions you can expect. 1. Will you tell me a bit about yourself? This is probably the first question they will ask. Be precise and short in your answer. Sell yourself without bragging. If you've done any work for big name companies or people now's a good time to mention them. If at any time the client looks lost, wrap up your answer. You don't want to scare them away. 2. How long have you been in business? Easy answer, mention how long you've been a graphic designer. 3. Do you have an office or are you home based? I get asked this one a lot because of my mailbox at the UPS Store. Be honest, Mention that working at home let's you keep your costs down and pass that on to your clients. Offer to go meet them at their location if you can. 4. How many people work with you? Best answer is that you have a number of people you can call upon for various tasks involving a design project but you don't have any employees, another way you keep the cost down. 5. What is your specialty? If you have one mention it. Hint, if you do websites, mention that you're a graphic designer not a computer coder. Your job is to make the site look good not the code. This has helped me land many website jobs over the years. 6. Have you worked on this kind of design project before? Again, be honest. If you haven't but have done something similar mention it. If not, tell them that you've always wanted to and you would love the opportunity. 7. How much do you charge? If you work by the hour feel free to tell them your rate. If you work by the project you can tell them you'll work out a price after discussing the job with them. 8. Can you give me a ball park figure. If you do, be broad and make sure you tell them that you can be more precise once you know the scope of the work. 9. How long will the job take. In my experience, estimate longer and see what they say. If you can get it done sooner it will make you look good. If it takes longer than you thought they won't know. 10. What do you need from me? This is where you ask for things like their files, Pantone colours, previously used photos. As well as their commitment to following your schedule for proof returns etc. 11. Who will work on my project? Assure your design clients that you will work on their project but you may need to use the help of other, more experienced people for the parts you don't excel at. Such as copywriting, photography, illustration etc. 12. What is included in my completed project? This is where you negotiate with your design client about rights to use your final design, layered PS files, etc. 13. What if I'm not happy with the design. This is a tough one. Sometimes a client just can't be pleased. Make sure you have something in your contract stating the terms should one party of the other walk away. 14. What services do you offer after the project is done? Here you discuss website maintenance, SEO services etc. for websites, and other design related projects for print designs and logos you create 15. Do you have any references? You should have a list of previous design clients you've already asked permission of, should your new design client ask for references. 16. What happens if you go out of business? It's a scary thought to design clients. Assure them that should something happen to you, all files, images, etc. pertaining to their design project will be turned over to them. Give them piece of mind. 17. Can you send me samples? Send them previous samples that you don't already have displayed on your website. Curate them to match the kind of design project you are bidding on. 18. Can I see a sample of your idea for my job before I sign the contract? NO! They can decide by viewing your portfolio and samples if you are right for their job. Don't do any work for free. 19. Why should I hire you? This one is up to you. I wish I could give you the perfect answer to tell your design client, but at this point they've probably already decided if they're going to hire you or not. Use this question to put a bow and make yourself irresistible to them. As you can see I only have 19 questions. I made a mistake when numbering and somehow skipped the number 13. This is what happens when you don't have your work proofread carefully. Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resources are whatthefont.com (part of myfonts.com)& Identifont.com. I use both these resources any time I need to figure out what a particular font is. Whatthefont.com allows you to upload and image of the font in question and uses it to guess what font it is. Identifont.com lets you Search by name, similarity, picture or designer/publisher or my favourite, by appearance where it asks you a bunch of questions about the font to narrow down the possibilities. Check them out. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

50 Questions To Ask Before Every New Design Project What makes you stand out as a graphic designer amongst the many "contest" sites that are springing up, is your ability to converse in detail and ask questions of your clients before every new design project. By asking questions you not only show that you are a professional, you also inspire confidence in your client. Questions put them at ease and let them know that you are viewing their design project seriously. By putting your clients at ease and bestowing the confidence in them that they've chosen the right person for the job, you also show them that you are worth every cent you are charging them. In this week's Resourceful Designer I'm covering 50 questions you can ask whenever you're faced with a new design project. I don't expect you to ask all of these questions. But pick and choose the ones right for your design project, and in the process come up with questions of your own. Remember, no design project ever failed because the designer knew too much about the company that's hiring them. I've decided the questions into five sections. Questions about the company hiring you for a design project Questions about the company's target audience Questions about the company's brand Questions about the company's design preferences Questions about the design project's scale, timeframe and budget To facilitate the conversation I'm using "company" as a global replacement for the client. The same questions can be asked of individuals, service clubs, organizations, charities, events, etc. Questions about the company hiring you for a design project. What is the name of your company? Can you describe what your company does? What services or products do your company produce? How long have you been in business? Why was this company started? How big is the company? Are you a local, national or international company? Who is your competition? How are you different from your competition? How are your competitors marketing themselves? What are the long term goals of your company? Can you describe your company's strengths? Can you describe your company's weaknesses? Questions about the company's target audience Can you identify and describe your target audience? (Age, gender, social class, location) Are you focusing just on this market or are you trying to hit other markets as well? How do you think your target audience describes your company? How does your target audience currently discover your company? How do you connect with your target audience? Questions about the company's brand Does your company use a specific colour palette? Are there any design elements associated with your company? (fonts, icons, images, etc.) Does your company have a mission statement? What current and pass marketing material have you used? What did you like or dislike about your past marketing material? Why are you looking for something new? Do you have a company slogan? What feedback have you received on your past marketing material? Do you consider your brand material to be more traditional or modern? Is your brand associated with high end or cost-effective products and services? What would you like your target audience to think of when they see your marketing material? Questions about the company's design preferences What colour palettes do you prefer? Will this project be used in print, on the web, etc. Is there anything from your past marketing material that you want incorporated into the new project? Are there any restrictions or limitations to consider when designing this project? Are there any new design elements you would like to try in this project? Are there any design styles you do not like? Questions about the design project's scale, timeframe and budget Do you have a budget for this project? How many different concepts would you like to see? What material will you be providing me for this project? Are there any deadlines associated with this design project? (Are these preferable or firm deadlines?) Who will be my primary contact on this project? Who is involved in the approval process? Are there any third parties involved in this design project? Who will be dealing with involved third parties? What services are you expecting from me? What do you expect from me regarding this design project? What material do you require from me at the completion of this design project? Is there anything else you would like to discuss that we haven't already covered? Bonus Questions Are there any other design projects I can help you with? Is there anything I asked you about that you need help with? Do you know anyone else that may require my services? And finally... The last questions you should always ask, When do you want me to get started on this design project? Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resource is PDFpen. A Mac only software used to sign, fill out, correct, complete, edit and alter PDF files. I've been using PDFPen for several months now and it has quickly become my go to software whenever I need to work with PDFs. Keep and eye out as PDFpen is often included in software bundles or at a reduced price on it's own. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Moving Your Graphic Design Business Life is unpredictable. At some point in your career you may find yourself moving your graphic design business for one reason or another. Moving across town isn't that bad. You're still local and can continue meeting face to face with your clients if you need to. But what if you end up moving your graphic design business across the country? I've never had to move my own graphic design business, so on this episode of Resourceful Designer I invited special guest Wes McDowell of The Deep End Design and one of the hosts of the popular The Deeply Graphic DesignCast to join me. Wes recently moved his graphic design business from Las Angeles, California to Chicago Illinois. He shares how he's continuing to serve his L.A. client while he works on his SEO to try to crack the Chicago market. I'm hoping you will learn valuable information that can help if you ever end up moving your graphic design business. Join my E-mail list Join my E-mail list to receive news, updates and deals about Graphic Design. As a bonus you will receive my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Design Resource This week's resource was brought up by Wes McDowell during his interview. If you want to look more professional by having a business phone number but you don't want to use your home or cellular phone. Check out eVoice.com. You save time and money when you let their system answer, route, and manage your business calls. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected] Moving Your Graphic Design Business

Graphic Design Gift Ideas For Your Office It’s that time of year again, when everyone is touched by the festive spirit. I can’t help think back to when I was a young lad and I would write out long lists of gifts I would like to find under the tree. Now that I’m much older I no longer write out lists, but that doesn’t mean I don’t have a secret wish list of graphic design gift ideas I wouldn’t mind unwrapping. In honour of the season I posted a question to various graphic design groups on Facebook and LinkedIn. In it I asked “Other than a new computer or software, If you could ask for one thing this season to improve or enhance your graphic design office what would you want?” I received some great answers to my question, and in today’s episode of Resourceful Designer I’m going to share them with you. In no particular order, here are the Graphic Design Gift Ideas I received. Wacom Cintiq. This was the most submitted graphic design gift idea I received. Not just the Wacom Cintiq but Wacom tables in general. It seams that many graphic designers are itching get their hands on one of these this holiday season. White Boards / Cork Boards Another popular graphic design gift idea was white boards and cork boards. These are staples in many design studios. White boards are great for quickly working out problems, writing down reminders, or just recording important notes. Similarly, cork boards are a great way to organize notes, bills, photos and inspirational items. Graphic Design Books You can’t go wrong giving a graphic designer a book about design. It’s like a badge of honour to show off your collection whenever another designer pays your studio a visit. A few books that are on my list are… Steal Like An Artist Burn Your Portfolio Hand-Lettering Ledger Work For Money, Design For Love Organizers It seams most graphic designers are more organized than I am. Or at least they aspire to be. That’s probably why office organizers were a very popular answer to my graphic designer gift idea question. Most notably shelves and drawers. I myself really like the Ladder Style Book Shelves and the Winsome Halifax 7 drawer cabinet. Ergonomic Chair Every graphic designer needs a good chair. And from the answers I received a few are looking to upgrade theres. I’m kind of partial to the Viva Office, High Back Bonded Leather Office Chair although I wouldn’t turn down a Herman Miller chair if it was offered to me. Standing Desk Standing desks are a great way to relieve the pressure on your back while still working. Varidesk have some great options to choose from. If you’re on a tighter budget you can always opt for an sit/stand adjustable keyboard tray that allows you to use it standing up. Heater / Fan I never would have thought of these but they are graphic designer gift idea. If your office is in the basement or a cool place a heater would be a big help. And in those hot summer months a fan in the corner could help ease your day. Studio Photography Lighting For the photographers amongst us, good lighting is a huge help. There are many affordable lighting optionsthat will allow you to take great photos. Learning Courses Some say there’s nothing better than the gift of knowledge. If you are one of them you may be interested in what Lynda.com has to offer. Thousands of great courses with many of them geared to the graphic design industry. If you use this link you can Try Lynda.com For Free For 10 Days. Drafting Table / Light Pad These are two items that bring back fond memories of when I first started off as a graphic designer. I started by doing pasteup and used light pads and drafting tables on a daily basis. Not as popular as they once were but some designers still have uses for them. Pantone Color Guide This one’s a must. If you don’t already have a Pantone Color Guide it should be at the top of your graphic designer gift idea list.  They are pricy but they make our jobs so much easier. Other items mentioned Better office lighting Second monitor Apple Pencil Advance Keyboard Electronic Cutting Plotter New Camera 3D Printer Digital Laser Cutter Plants Action Figures Inspirational Posters Honourable Mentions An Assistant to help with the work burden A door to keep the kids out of the studio. What would I want for myself? More action figures and knick knacks to show off the geek that I am More Swords to add to my collection More practically, a second monitor and a new chair. Four Week Marketing Boost – FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business’ image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn’t easy. If there are any struggles you face running your design business please reach out to me. I’ll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]  

6 Ways To Boost Your Creativity. Are you looking for ways to boost your creativity? If you're anything like me you sometimes suffer from a lack of creativity. Sometimes it's just a slump and sometimes it's a full on block. Wouldn't it be nice if there was a way to boost your creativity during these times? Unfortunately there is no magical on/off switch or throttle we can use to increase our creative output. There are however, ways you can help boost your creativity. In today's podcast I share six ways that I use to help me when I'm in a slump. Here is my list of ways to boost your creativity Put it down on paper or screen Step back and have a look Occupy your mind with something menial Change your perspective, literally Change your diet Ask for help Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resource may not sound at first like something you would use in your graphic design business. But it has helped me streamline my graphic design business so much that I have to share it. It's ScreenFlow by Telestream. Using ScreenFlow I've saves so much time. Instead of teaching clients how to use their new websites and then helping them again a month or so later when they've forgotten, now I just record a short instructions video showing them what to do. If they need a refresher or need to train someone new, they have access to the video and they don't have to interrupt me for help. For that reason along I highly recommend ScreenFlow. And if you decide to purchase it before November 30, 2015 you can save 30% during their Black Friday/Cyber Monday sale. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Pricing Strategies For Your Graphic Design Business. One of the hardest things to figure out when starting your graphic design business is what pricing strategies to use. There are so many options to consider; your location, your skill level, your reputation, your competition and many more. Hopefully after todays episode of Resourceful Designer you'll have a better understanding of the various pricing strategies you can use to run your business. Here are the 5 Pricing Strategies Discussed 1) Hourly Rate Pricing Hourly Rate Pricing is the easiest pricing strategy to implement. You simply determine your rate and then charge it to your client for each hour or part thereof spent on their job.   2) Cost Plus Pricing Cost Plus Pricing isn't as popular in the graphic design industry as it is in others but it does prove useful if you're also acting as a broker for printing or other services. In Cost Plus Pricing you determine the full cost of a job and then mark up that cost by a certain dollar amount or percentage in order to make a profit. 3) Competitor Bases Pricing Competitor Based Pricing is great for new and inexperienced graphic designers when they first start their business. You determine your competitions' pricing strategies and then base your price on theirs. Either matching or beating their price. Once your business is established you should abandon Competitor Based Pricing for one of the other methods. 4) Project Based Pricing Next to Hourly Rate Pricing, Project Based Pricing is the most common in the Graphic Design profession. With Project Based Pricing you determine through experience and guessing what a job will cost. It is suggested you pad your estimates in case you encounter unforeseen hurdles along the way. If you complete the project faster than you had estimated you make a bigger profit. 5) Value Based Pricing Value Based Pricing is the Holy Grail of the pricing strategies. With Value Based Pricing you ignore the actual cost of the job and instead determine a price based on the perceived value your client will get from he project. Some clients will are willing to pay premium prices for that perceived value. Value Based Pricing is the most advanced of the pricing strategies and should be approached with care. However, when done right, Value Based Pricing will produce your highest profit. When you succeed with your chosen pricing strategies you'll... Attract better design clients Have a better return on your time Be able to devote more time per project Have less trouble dealing with your clients If I missed any pricing strategies please leave a comment at resourcefuldesigner.com/episode11 Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resource is the font management software Suitcase Fusion from Extensis. I've been using Suitcase Fusion to manage my fonts for over 15 years and I have never thought about switching to another option. Suitcase Fusion allows you to organize your fonts and activate/deactivate them as you need them. You can tag your fonts with provided styles or create your own allowing you to easily search through and find the font you need amongst the thousands on your computer. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

How To Deal With Design Clients Who Have Tunnel Vision It's happened to all graphic designers. A client asks you to create some wonderful design but when you're given the information you realize that your client is designing this piece for their own needs and not the needs of their clients. I call this tunnel vision. When the client isn't looking beyond themselves. Tunnel Vision can also occur when a client has a design idea in their head, and wants you to create it exactly how they picture it. They are not open to other, often better ways to communicate their idea. Regardless of what type of tunnel vision they have, our job as graphic designers is to educate our clients on what is good design. We need to be able to give them what they need and not necessarily what they want. If you nurture this sort of association with your clients you can look forward to a long and prosperous relationship.  Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource One of the scariest things you can think of as a designer is what would happen if disaster strikes and you loose all your computer files. What would it mean for your business? Backblaze offers a simple unlimited online backup solution for your design business for only $5/month. And it's so easy. You just set it up and forget about it. Backblaze works in the background automatically backing up your files. And if you ever loose your data for whatever reason, you wont have to worry because you'll know everything can be restored from Backblaze. If you're interested in finding out more about Backblaze's online backup solution and trying a 15 day free trial, visit resourcefuldesigner.com/backup I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

12 Ways To Earn Extra Income As A Graphic Designer. No matter how good a graphic designer you are there will be times when work is slow and you find yourself with some extra time on your hands. These times are perfect opportunities to put your design skills to work and earn extra income. Methods to earn extra income discussed in this episode Become a print broker Become a media host Create designs to sell on merchandise Create and sell website themes. Sell your design leftovers. Create and sell designs to stock image sites. Design a font/typeface. Create and sell a Photoshop action or Illustrator Style. Manage a client's social media accounts Teach a workshop/course locally or online Build and monetize a niche website Write a book/ebook There are many more ways for a graphic designer to use their skills to earn extra income. Those I talk about in this episode are the ones I have experience with and am comfortable talking about. Links mentioned in this episode. List of sites you can use to earn extra income as a graphic designer.   Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource If you are looking for a web host for yourself or your clients I suggest you visit resourcefuldesigner.com/hosting and check out Hostgator. I've been using them for several years now and have been very pleased with their service. If you decide to sign up you can use the discount code "RESOURCEFUL25" to get a 25% discount on your purchase of a hosting package. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Just In Time Learning And Your Ongoing Design Education! We work in a profession that is constantly changing. If we don't keep up with our ongoing design education we can quickly fall behind and become obsolete. In this episode of Resourceful Designer I talk about the concept of Just In Time Learning. Just In Time Learning is something I first heard about a couple of years ago and it drastically changed the way I look at courses, tutorials, guides and everything else involved in my ongoing design education as both a graphic designer and web designer. The principal behind Just In Time Learning is to only learn what you need to know for the next task you are undertaking. We all suffer from F.O.M.O. or the Fear Of Missing Out. Whenever we come across a new feature is something or a new tutorial on how to do something we immediately want to dive right into it and expand our knowledge. The problem is, many of these things we spend time learning are not, and may never be important or useful to us. So why are we waisting our time learning them? In this week's episode I give some examples of how Just In Time Learning has helped me and I share ways to create a learning toolbox where you can save all the tutorials and courses for future reference should you ever need them. Links mentioned in this episode. Evernote Essentials, The only Evernote guide you'll need. Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's Design Resource is Lynda.com. This is a great resource to learn software, skills and techniques to better yourself. I learned HTML and CSS by taking courses at Lynda.com. I wouldn't be the web designer I am today if not for them. You can try Lynda.com free for 10 days with access to every one of their courses. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Considerations When Starting A Graphic Design Business. Starting a graphic design business is a big step in your design career and not one to take lightly. There are many things to consider before jumping in with both feet. In this episode of Resourceful Designer I go over several topics that you may want to consider before, during and after you've started your graphic design business. Things to Consider... Before Starting A Graphic Design Business Do you want to work in a specific niche of graphic design? Do you want to work from home or have an office away from the house? What type of business do you want to start (Incorporated, Sole proprietor)? Do you have enough savings to invest in a new business? How will you deal with friends and family looking for designs from you? How will you name your business? While Starting A Graphic Design Business What type of computer will you use? Will you use your home address for your business? What will your working hours be? What will your rates be? What phone number will you use for your business? How will you communicate with your graphic design clients? How will you accept payment from your graphic design clients? You need to acquaint yourself with your bank, accountant and layer. How will you handle requests for pro-bono work? After Starting A Graphic Design Business You will need to market your business any way you can. You must join clubs and business groups in your area. Including your Chamber of Commerce. Contact other local designers for possible partnerships and work trade. Contact local printers and suppliers and try to work out discounts for bringing them work. You must continue your education and grow as a graphic designer. You must take care of yourself both physically and mentally so you don't burn out. There are many more aspects involved when starting a graphic design business. These are just a few that I came up with that I thought I would share with you. If you can think of more that I missed, add them to the comment section at resourcefuldesigner.com/episode7   Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week I shared three great resources for selecting and managing colours for your clients. I've only recently discovered them but have found them a big help already. ColorSnapper 2 Spectrum Colors Pallete Generator   I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

8 Myths About Starting A Home Based Design Business. If doesn't matter if you're a graphic designer or a web designer, it's all the same when it comes to starting a home based design business. To some, the thought of starting their own home based design business can seem quite daunting. In this episode of Resourceful Designer I cover 8 myths that often holds people back from taking the leap in their entrepreneurial journey. The 8 Myths You need a lot of clients to make your home based design business viable. It's hard to give up a steady pay cheque. How will I make ends meat with a home based design business? It's complicated to set up a home based design business. It's expensive to purchase the hardware required to run a home based design business. I can't afford all the software needed to successfully run a home based design business. I'll be able to work on whatever projects I want once I'm running my own home based design business. I'll make a tone of money running my own home based design business. Once I'm running my own home based design business I'll have plenty of time to relax and enjoy life. I'm sure there are many other myths I could have covered but these are the ones I hear most often. Links mentioned in this episode. Adobe Creative Cloud QuarkXpress Adobe Photoshop Alternatives Gimp (Free, Windows, Linux, Mac) Affinity Photo ($57.99, Mac) Sketch ($99, Mac) Pixelmator ($29.99, Mac, IOS) Acorn ($29.99, Mac) Corel PaintShop Pro ($79.99, Windows) Adobe Illustrator Alternatives Affinity Designer ($45.99, Mac) SVG-Edit (Free, web browser) Inkscape (Free, Windows, Linux, Mac) Serif DrawPlus (Free, or £39.99 paid version, Windows) Sketch ($99, Mac) Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Contact me Send me feedback Follow me on Twitter and Facebook Design Resource If you are involved in Wordpress web design in any way you need to check out Elegant Themes. With 87 themes plus 6 very useful Wordpress plugins all for a low price. You can't go wrong. I've been using Elegant Themes for a few years now and can't say enough good things about their products and Customer service. Don't forget to sign up for their newsletter to receive 10% off your order. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Don't Compromise Your Principles For Your Design Business. We've all experienced it. That little voice in our head telling us that what our client is asking us to do may not be a good idea. In this episode of Resourceful Designer I talk about how compromising your principles, either moral, ethical, or design can affect your graphic design or web design business. Subjects covered When a client asks you to do something against your moral principles. When a client asks you to do something you are not comfortable with. When a client asks you to do something against your design principles. How turning down work will benefit your design business in the long run. I share some experiences from my business where I had to make these decisions, followed my principles and how it affected me. Links mentioned in this episode. Subscribe on iTunes Subscribe on Stitcher Send me feedback Follow me on Twitter and Facebook Design Resource The program I've used for the past 10 years to keep track of my clients, my time spent on each project and all my estimates, invoices and collections is Billings Pro by Marketcircle. Try it FREE for 30 days. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Superhero Syndrome and Your Design Business. Wouldn't it be cool if we had super powers? The ability to fly, teleport or turn invisible. Unfortunately none of these are possible. However, some entrepreneurs, creatives in particular are often affected with something called Superhero Syndrome. It's when we want to wear all the hats in our business which could lead to burn out. Symptoms of Superhero Syndrome include  Trying to save money by doing everything yourself If something needs doing and you don't know how, you teach yourself. You think your ideas and concepts are far better than anyone else's Sound familiar? Don't worry, there are ways to deal with Superhero Syndrome and I discuss them in this episode of Resourceful Designer. So enjoy and try not to fret to much about your design business. Linda mentioned in this episode. fiverr.com Upwork.com virtualstafffinder.com Virtual Freedom by Chris Ducker Four Week Marketing Boost Design Resource If you are a web designer check out DomainBrain the easy application for managing website, mail and database access. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Dealing With Photographers Interview with Brett Gilmour In this episode of Resourceful Designer I'm joined by award winning photographer Brett Gilmour as we discuss things to help designers when dealing with photographers. Brett specializes in location photography of architecture, people and places. His images have been featured in advertising campaigns and magazines around the world and he’s been honoured with three Gold Nugget Awards for Arcitectural Photography, the highest honour in North America. He’s shot photos for General Electric, Shell, Estee Lauder and Chevron just to name a few. In the interview we discuss questions to ask when hiring a photographer, specifically what are the responsibilities of the designer and what are the responsibilities of the photographer. How to deal with contracts. What equipment the photographer needs. What the designer should expect before, during, and after the photo shoot. If you enjoy the interview and want to learn more about Brett, please visit his site Gilmour Photography Photographer Cheat Sheet I put together a simple one page cheat sheet of questions you should ask when dealing with photographers based on what Brett talked about in the interview. You can download it at http://resourcefuldesigner.com/photographercheatsheet I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]

Do Your Design Clients Know What You Do? As graphic designers and/or web designers you're always looking for ways to find new clients. After all, they are your bread and butter. Without design clients you're out of a job. But finding new clients can be a challenge. I wrote a blog post that may help titled 10 Proven Ways To Attract Design Clients that goes over simple ways that I myself have used to get new clients. But should all your focus be on attracting new design clients or on attracting new design work? Because there's a wealth of potential projects waiting for you with your existing clients if you just ask. Because the fact is, your design clients don't know what you do. Sounds crazy I know. But the fact is, they became your client because they needed you for a specific project and you delivered. But when the next, slightly different project comes along will they think of you? The answer is not unless you tell them you can do it. In this episode of the Resourceful Designer podcast I share a simple trick I use that keeps winning me more projects from my existing clients. Some of them projects my clients didn't even know they had until I told them. Face it, as a designer you have a lot of skills. Some you use on a daily basis and others you don't get to stretch out as often as you'd like. But those skills are there when you need them. You need to inform your clients of those skills so that when the time comes they will know what you do as a designer. Backblaze online backup solution One of the scariest things you can think of as a designer is what would happen if disaster strikes and you loose all your computer files. What would it mean for your business? Backblaze offers a simple unlimited online backup solution for your design business for only $5/month. And it's so easy. You just set it up and forget about it. Backblaze works in the background automatically backing up your files. And if you ever loose your data for whatever reason, you wont have to worry because you'll know everything can be restored from Backblaze. If you're interested in finding out more about Backblaze's online backup solution, visit resourcefuldesigner.com/backup

Welcome to the very first episode of the Resourceful Designer podcast. I'm Mark Des Cotes, graphic designer, web designer and host of this podcast. I'm super excited that you decided to take the time to listen to my show. The fact that you are tells me a couple of things about you. 1) you're either a graphic designer or web designer (or perhaps both) and 2) you're passionate about your design business. Why else would you press play on a podcast about running a graphic/web design business? I think we'll get a long just fine. My goal is to help you explore ways to streamline your graphic design and/or web design business so that you can get back to what you do best... designing. In each episode Resourceful Designer I'll explore different aspects of what happens behind the scenes of a design studio. All the nitty gritty that your clients never see but are necessary to keeps your business not only running but competitive. From software and hardware, to dealing with clients and suppliers, to balancing home and business life and so much more. I'm stoked that you are joining me for this journey. Who is this podcast for? Resourceful Designer is aimed at solopreneurs, especially those of you running a design studio out of your home. But that's not to say that those of you not working from home won't benefit from the show. A lot of what I'll discuss can be used or modified for larger design studios and can be helpful to designers working at larger agencies. Just keep in mind that my main focus is helping the small one designer studios. Who is this guy? I've been in the industry for over 25 years, the last 10 of which have been spent running my own design studio out of my home. Before that I worked for 15 years in the design department at a commercial printer. I'm also an experienced podcaster. I run Solo Talk Media where I host several TV Fan podcasts. I'm also one of the hosts for the Stuff I Learned Yesterday podcast by Golden Spiral Media. I started Resourceful Designer to share my knowledge, and the knowledge of my guests with you. To help you streamline your design business. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at [email protected]