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PT Profit Podcast Profile

PT Profit Podcast

English, Finance, 1 season, 307 episodes, 2 days, 2 hours, 44 minutes
About
PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging. beverleysimpson.substack.com (https://beverleysimpson.substack.com?utm_medium=podcast)
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How we Habit Stack for Ourselves and for our Clients with Amy Lang

Today, we're chatting with Amy Lang about "Habit Stacking for Ourselves and Our Clients." We'll hear Amy's story of switching from tech to health and fitness and dive into her book "Thoughts are Habits Too." Amy's got some great tips on managing emotions, changing mindsets, and a fresh take on dieting. So, join us for a down-to-earth talk about making healthier habits for us and our clients with Amy Lang. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestAmy Lang is an author and master health coach, known for her book "Thoughts Are Habits Too" and her podcast "Happy & Healthy with Amy". Formerly in the tech industry with companies like Netscape and Yahoo, she shifted to health care, founding Moxie Club, an online coaching business, in 2019. Lang's focus is on sustainable weight loss and self-care habits, leveraging her experience in health and fitness since 2003. In her personal time, she enjoys traveling, tennis, and spending time with her partner and pet.Links: https://www.thoughtsarehabitstoo.com/https://www.instagram.com/habitwhisperer/https://www.moxie-club.com/start-hereJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/12/202455 minutes, 43 seconds
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Business Contradictions: The Truth About Volume

In this episode of PT Profit Podcast, I explore the nuanced world of volume in business. I delve into how volume affects visibility, profitability, and revenue, especially in the fitness industry. I share insights on the importance of understanding volume in various contexts, such as niche recognition and strategic ad use. Balancing volume with quality and developing sustainable sales systems are key themes. Join me as I blend practical tips, personal experiences, and my unique perspective on volume's role in a thriving fitness business. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/10/202416 minutes, 50 seconds
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Signs Your Offer Is Broken and Preventing You From Scaling

In this episode of the PT Profit Podcast, I, Beverley Simpson, explore the intricate reasons why your business might not be scaling as expected, with a focus on the nuances of your offer. We dive deep into understanding the significance of clear communication, proper expectations, and the right client engagement, revealing how these factors can make or break your business's growth trajectory. Join me as we unravel the uncommon yet pivotal elements that could be hindering your progress towards achieving consistent 100K months and beyond. Expect insightful discussions on data-driven decision-making, client satisfaction, and the art of simplicity in business. Whether you're a fitness professional, trainer, or clinician, this episode is a must-listen for anyone aiming to refine their business strategy and reach new heights of success.  Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/8/202438 minutes, 44 seconds
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Transforming Fitness: Aram Grigorian's Journey from Finance to the Forefront of Coaching

Episode 306 features Aram Grigorian, a notable fitness coach who transitioned from finance to fitness. Grigorian, who organized the Real Coaches Summit 2024 in Las Vegas, emphasizes servitude in business, sharing his journey from personal training in Connecticut to remote coaching in California. His philosophy revolves around transforming clients' mindsets and identities for sustained change, rather than focusing solely on physical aesthetics. This approach is evident in his advocacy for understanding individual motivations and maintaining personal connections, even in scalable business models.The Real Coaches Summit 2024, scheduled for March 11-12, 2024 at Virgin Hotels Las Vegas, is an event for both coaches and enthusiasts. It provides over 20 hours of masterclass level education, with topics covering various aspects of coaching. The summit aims to enhance participants' skill sets and includes macro-friendly meals, top-shelf happy hours for networking, and a focus on practical knowledge without the pressure of VIP tickets. This event aligns with Grigorian's ethos of serving clients better and building trust and relationships in the business.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestAram Grigorian is a dedicated fitness coach known for his holistic approach to body and mind transformation. Originally from Russia, he moved to the U.S. in 1989. Grigorian worked in finance before being laid off, which led him to pursue a career in fitness. He began as a certified trainer, eventually establishing a successful nutrition coaching business. His coaching philosophy emphasizes food quality, exercise intensity, rest, mental health, and personal responsibility. Based in California, Grigorian focuses on remote nutrition coaching and also co-hosts the Other Side Lifestyle podcast. Additionally, he organizes The Real Coaches Summit, an educational event for fitness professionals.Linkshttps://www.realcoachessummit2023.com/tickets/p/presale-tickethttps://www.instagram.com/4weeks2thebeach/https://www.4weeks2thebeach.com/https://www.sleepcoachcourse.com/real-coaches-virtualJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/5/202457 minutes, 37 seconds
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The Subconscious Self Sell for Overcoming Objections

In this episode, I'm sharing a training I created on effectively communicating and addressing resistance in the enrollment process. This training emphasizes the importance of selling without being pushy or sleazy and highlights the five phases of communication: setting the frame, information gathering, permission to present, addressing resistance, and presenting the offer. This training also provides strategies for overcoming objections and fears, and emphasizes the need to communicate through resistance to help clients say yes to themselves. If you enjoy this episode, rate us 5 stars and leave us a review or reach out on social @bsimpsonfitness ! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/3/20241 hour, 2 minutes, 25 seconds
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3 Phases of Business Growth - Phase II How to Grow from $10k - $50k

In this episode, I discuss the challenges that fitness professionals in the multiple six-figure range face and share insights on how to scale from $10K to $50K per month. I emphasize the importance of belief, strategy, structure, skill, focus, and understanding profit and loss (P&L) in achieving this growth. I share my personal experiences and the lessons I learned while scaling my own business, highlighting the necessity of scalable offers, systematic lead generation, and a profitable P&L. I also stress the significance of hiring the right team members and effectively delegating tasks.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/1/202438 minutes, 6 seconds
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Using NLP to Rewire the Brain and Transform Health and Business with Megan Blacksmith

Megan Blacksmith, co-founder of Zesty, shares her journey from focusing on women's hormone health to diving deep into the power of the subconscious mind and NLP. She explains how she discovered the profound impact of subconscious reprogramming and hypnosis on her own health and how it led her to help others overcome physical ailments and limiting beliefs. Megan discusses the importance of intuition and how to tap into it, as well as the role of NLP in behavior change. She also explores the concept of radical honesty and the power of communication in relationships.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestMegan Blacksmith is the co-founder of Zesty, a company that specializes in training coaches, practitioners, and leaders in neuro-linguistic programming (NLP), subconscious reprogramming, and hypnosis. Megan and her business partner, Dr. Alex, have helped countless individuals overcome health challenges and transform their lives through their unique approach to healing.Links:https://becomingzesty.com/https://www.instagram.com/becomingzesty/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/22/20231 hour, 35 seconds
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Business Contradictions: The Truth About Visibility

In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of prioritizing time over money and offer strategies for increasing visibility, including establishing authority, using ads, collaborating, and consistently posting content. I encourage listeners to be honest with themselves about their resources and preferences and to choose a visibility plan that aligns with their goals.  Want to learn more? Head to the links below or reach out on social @bsimpsonfitnessHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/20/202315 minutes, 37 seconds
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3 Phases of Business Growth - How to Grow in the $0-$10k Per Month Stage

In this episode we discuss the first phase of business growth: how to grow from zero to $10,000 per month. It's important to understand the basics of business building and the need to attract people with a problem and sell them the transformation using your solution. Three components of business growth are: self, strategy, and skill. In the zero to 10K range, it is crucial to work on your relationship with money, belief in yourself, and speed of comeback rate. When you tune in, you'll also hear about the common mistakes people make in this phase, such as strategy hopping and mismanaging expectations. Get ready to learn insights regarding the invisible components of strategy and skill, including being visible, improving communication, and focusing on value, volume, and the sales process. Lastly, it's important to understand the purpose of protecting profit margins and prioritizing time over money to help you create the career you want. Was this episode helpful? Let us know by reaching out on social @bsimpsonfitness! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/18/202337 minutes, 28 seconds
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Mastering Client Acquisition and Time Management for Business Success

Welcome to a landmark episode of the PT Profit Podcast. It's Episode 300! Today, in an episode featuring Chris as guest host, we dive deep into the transformative journey of the last 100 episodes, extracting invaluable lessons for anyone passionate about growing a successful business in the health and wellness space. Our conversation unfolds powerful insights on client acquisition, retention strategies, and the mindset shifts necessary for growth and resilience. We also explore the nuances of time management, the impact of social media presence, and setting visionary goals for the future. This episode is not just a reflection but a treasure trove of practical advice and motivational stories. If you're looking for a blend of strategy, inspiration, and real-world experience, you're in the right place. So, grab a seat, tune in, and don't forget to share your thoughts and takeaways with us. Tag @bsimpsonfitness on social media to share your favorite takeaways! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/15/202349 minutes, 41 seconds
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Business Contradictions: The Truth About Experience Continued

In this episode of the PT Profit Podcast, we delve into the intricate dynamics between experience and business success. Experience is a double-edged sword: it's invaluable but can lead to decisions driven by emotion or an increased fear of failure. We explore the emotional aspects of change and how fear influences data-based decision-making. It's also crucial to acknowledge the cumulative benefits of new skills gained through experience. Embracing your current expertise as a unique strength, rather than comparing yourself to others, is a key focus of our discussion. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/13/202316 minutes, 56 seconds
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What To Do Instead of Giving Your Best Stuff Away For Free

In this episode of the PT Profit Podcast, I discuss why giving away your best stuff for free might not be the best strategy for growing your business. We go over the importance of having a healthy relationship with selling and money, as well as understanding how potential clients evaluate value. One of the things I talk about is that in the current age, it's not about providing information, but about demonstrating implementation and the speed of achieving desired outcomes. While it's important for coaches to give their best content away for free, it's equally important to also create a clear path for clients to take the next step and avoid overwhelming them. By providing clarity, exposing real problems, and helping clients achieve their first win, coaches can show the value of their programs and services. If you enjoy this episode, rate us 5 stars and leave a review on Apple Podcast.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/11/202327 minutes, 9 seconds
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Mastering Podcast Growth and Optimization with Courtney Elmer

Courtney Elmer shares her journey of personal transformation and how it led her to start her own business in podcasting. She discusses the importance of having a niche and a problem to solve, as well as the power of using your voice to create meaningful change. Courtney also explains her process for launching and growing a podcast, including the importance of creating binge-worthy content and leveraging your email list.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestCourtney Elmer is not just a sought-after consultant, host, and keynote speaker—she's your go-to guide for turning your voice into a catalyst for positive change. With over 7 years of expertise in marketing and business psychology, she's known as the leading authority on the science behind what makes podcasts succeed (or fail).As the voice of the globally-ranked podcast, "Insider Secrets to a Top 100 Podcast," and the brains behind PodLaunch®, Courtney and her team have helped over five dozen coaches, consultants, and business leaders learn how to launch top-ranked podcasts and go from unheard experts to sought-after thought leaders in their niche, all while using their voice to build their legacy.Links:https://www.instagram.com/thecourtneyelmerhttps://www.theeffortlesslife.co/https://www.linkedin.com/in/courtneyelmer/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/8/202350 minutes, 49 seconds
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Business Contradictions: The Truth About Experience

In this episode, I discuss the truth about experience and how it can be a double-edged sword. I explain that experience can lead to informed pessimism and put individuals in a rut. Additionally, experience can lead to misconceptions that what worked in the past no longer works. However, I emphasize that it is important to recognize that every experience is new and fresh, and to approach each sales conversation with a reset mindset. I also highlight the importance of optimizing deliverables in a scalable way and not discarding what has worked in the past. I provide actionable steps for listeners to evaluate their experiences and make data-driven decisions to increase performance. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/6/202311 minutes, 48 seconds
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Giving Your Best Stuff Away for Free is the Worst Way to Grow Your Business

In this episode, I discuss why giving away your best stuff for free might actually hinder the growth of your business. I emphasize the importance of generating revenue to help more people and highlight the need to shift the perspective on money. I explain that constantly giving away valuable content for free can make you sound like noise in the echo chamber of social media. It can also overwhelm your prospects and make them feel like they can do it on their own, leading to disappointment when they don't achieve the desired results. Instead, I suggest strategically empowering people with information, demonstrating the power of implementation, and positioning yourself as the go-to expert to help them reach their goals faster.  Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/4/202316 minutes, 38 seconds
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Foundations for Success: 30 Key Questions for Fitness Professionals with Chris Liddle

In this episode of the PT Profit Podcast, guest host Chris Liddle discusses the foundations for success in the fitness industry. He shares insights and lessons he has learned he has learned that have correlated with the takeaways of key books, including "Psycho Cybernetics" by Maxwell Maltz, "Atomic Habits" by James Clear, "Daring Greatly" by Brene Brown, "Good to Great" by James C. Collins, and "The Leader Who Had No Title" by Robin Sharma. Chris answers 30 key questions related to fitness professionals' success, covering topics such as vulnerability, comfort zones, legacy, active listening, positive communication, continuous learning, teamwork, authenticity, and more. If you enjoy this episode, be sure to share it and tag us on social media!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/1/20231 hour, 21 seconds
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Business Contradictions: The Truth About Time

In this episode I explore the contradiction surrounding time in business. On one hand, people say that time is an illusion, while on the other hand, they claim that growing a business takes time. Both statements are true in their own ways. While the experience of time can vary, it is necessary to acquire the skills and reps needed to build a successful business. However, it is important to focus on what can be controlled, such as consistent communication of value and showing up regularly, rather than trying to speed up the process of convincing potential customers. This episode also covers the disappointment that can arise from unmet expectations and the importance of emotional regulation and personalizing the journey. Key takeaways for listeners is to release attachment to outcomes, increase conversations and conversions, and prioritize effectively to expedite results. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/29/202313 minutes, 7 seconds
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How to Make Sales Everyday without Launching

In this episode of the PT Profit Podcast, I delve into the secrets of achieving daily sales without the need for constant launching. Drawing from my personal journey of setting lofty goals and crafting evergreen sales systems, I reveal the pivotal role of showcasing expertise, providing value, and enhancing visibility for steady sales generation. I also unravel the intricacies of the macro and micro cycles of content, demonstrating their power in nurturing leads and transforming them into loyal customers. Through this discussion, I aim to guide business owners towards establishing a relaxed yet effective sales system that consistently drives revenue each day.Want to make a interact with the show? Submit a submission here for a chance to be part of a future episode go to the form.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/27/202334 minutes, 49 seconds
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How To Make 10k Fast

In this episode, I share my strategy for making your next $10,000 quickly. I emphasize the importance of brainstorming all the ways you can help people and determining if that aligns with what your audience wants. I also discuss the value of current relationships and how they can lead to referrals and affiliate opportunities. I encourage removing distractions and staying committed to your goals.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/20/202335 minutes, 59 seconds
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How to Alchemize Disappointment with Penny Hounsome

This episode is a live coaching call with Penny Hounsome where we discuss how to alchemize disappointment and maintain a positive mindset when faced with challenges in business. We explore the importance of recognizing patterns, staying in momentum, and caring about everything and nothing at the same time. This episode also provides insights on how to speak to clients who are ready to level up and how to let go of those who are not. The conversation highlights the need to focus on the right audience and communicate effectively to facilitate transformation.  Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/17/202343 minutes, 4 seconds
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How to Address Resistance with Cameron Puls

This episode is a live coaching session with past client, Cameron Puls on how to address resistance when presenting a plan of care or transformation program to clients. We discuss the importance of understanding the client's desires and the real problem they are facing. We also explore strategies for addressing resistance without being pushy or sleazy. The key takeaways include identifying the client's urgency, exposing the real problem, and addressing objections before presenting the price.If you enjoy this live coaching format of the podcast, we'd love to hear from you! Let us know on social @bsimpsonfitnessHelp Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/15/202330 minutes, 42 seconds
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End-of-Year Strategies: Boosting Your Business Without Traditional Selling Techniques

BEST OF PT PROFIT PODCAST: In this insightful episode, we’re taking some footage from the vault to help you close of 2023 with some serious momentum.Based on insights directly from the accelerators we’re working with and the metrics here at BSimpson Fitness, we will reveal the intricacies of engaging in sales discussions without resorting to traditional pushiness.In this episode, we will debunk common myths about sales calls and equip you with the tools needed to effectively reduce resistance.I also highlight the importance of empathy and active listening in sales, and break down the three key types of resistance you might face – process, personal, and resource-based – and demonstrate how to skillfully navigate each.This episode is a crucial listen for anyone aiming to finish the year strongly, equipped with practical, empathetic strategies for business success.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/13/202319 minutes, 34 seconds
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Building Strength, Overcoming Challenges, and Finding Success with Brandon Mancine

Brandon Mancini, a personal trainer and coach with over 20 years of experience, shares his journey in the fitness industry and his passion for helping parents and business owners prioritize their health. He emphasizes the importance of focusing on the basics and building strength to improve overall health and longevity. Brandon also discusses the impact of his own accident on his perspective and approach to fitness. He highlights the principles of success, including having a clear vision, being honest with oneself, and prioritizing what truly matters.  Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Brandon Mancini is a personal trainer, coach, and business owner with over 20 years of experience in the fitness industry. He has worked in big box gyms and branched out on his own in 2014. Brandon is passionate about helping parents and business owners prioritize their health and fitness so they can better serve their families and businesses. He believes in the importance of focusing on the basics and building strength to improve overall health and longevity. Brandon has an incredible story from his recovery from a debilitating injury that could have left him unable to live an active lifestyle. His perseverance to show what was possible is nothing short of inspiring. https://www.instagram.com/coachbrandonmancine/https://www.instagram.com/bmfcoach/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/10/202348 minutes, 40 seconds
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Overcoming Resistance with Dr. Jite Lark

In this mini series episode, Dr. Jite Clark joins me on a live coaching call to discuss strategies for overcoming resistance and objections in sales conversations. We talk about the importance of understanding the different types of resistance and objections that clients may have, such as resistance to the process, resources, and fear of self. I also provide practical tips for effectively addressing objections and moving clients through the sales process without being pushy. In this episode, I demonstrate how to handle objections and guide clients towards making a decision. Enjoying this mini-series format? Let us know @bsimpsonfitness! Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guests Dr. Jite Clark helps professional ladies lose weight, get fit and healthier without diets or extreme exercise. https://drjitelark.com/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/8/202342 minutes, 16 seconds
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The Zero Call Close - Selling without Selling

In this episode, I discuss the concept of the zero call close and how to sell without selling. I highlight the importance of understanding your offer and who it is for, as well as addressing resistance and volume in your sales process. Lastly, I provide practical tips for selling without getting on the phone and highlight the need for effective communication and connection with potential clients. Looking to learn more? Let's connect on social. Find me at @bsimpsonfitness!  Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/6/202324 minutes, 29 seconds
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Elite High Performance Coaching Techniques and Achieving Personal Goals with Emanuel 'Coach Pow' Parris

In this episode, Emmanuel Parris aka Coach Pow discusses his unique approach to high-performance training, which combines hypertrophy training, strength training, and mobility work. He emphasizes the importance of addressing areas like ribcage and pelvis mobility and incorporating gait into exercise selection. Coach Pow also highlights the significance of strength and mobility for maintaining movement quality and navigating through life. He shares his assessment process for creating training programs and common goals that clients come to him with. Coach Pow also touches on the importance of understanding the language of the individual and tailoring coaching to their needs.This episode highlights some of the industry greats, and we really hope you enjoy tuning in!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Coach Pow is a high-performance coach and consultant who works with professional athletes, including NHL players, as well as the general population. He has a background in sprinting and has competed in the Olympics and Commonwealth Games. Coach Pow is known for his emphasis on strength, mobility, and carefully selected exercises to improve movement quality and performance.Learn more about Coach Pow here:IG: @therealcoachpowYoutube Channel: @CoachpowTik Tok: @therealcoachpowJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/3/202345 minutes, 2 seconds
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Final 2 Reasons You Might Not Be Where You Want to Be

In this episode, I talk about how crucial support and managing our emotions are when it comes to finding success in business. I underline how vital it is to have coaches and mentors in our lives to give us that much-needed boost and to point out the things we might not be able to see by ourselves. I also discuss the perils of getting stuck in the "valley of despair" and basing our decisions on our emotions. I open up about my own journey and share the valuable lessons I've picked up throughout my experiences. I'd love to hear your takeaways. Send me a message @bsimpsonfitness!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/1/202322 minutes, 4 seconds
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Demystifying SEO for Fitness Professionals with Chris Liddle

In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's problems. Chris provides tips on optimizing meta tags, leveraging LinkedIn for increased visibility, and incorporating video marketing. He encourages fitness professionals to continuously improve their writing skills and not be afraid to collaborate with others in the industry. Chris also discusses the concept of keyword cannibalization and the importance of monitoring keyword performance. Like this episode? Let us know by reaching out! Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/30/202343 minutes, 26 seconds
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How to Cultivate Authenticity and Heart-Centered Coaching with Penny Hounsome and Lisa Balsdon

In this episode, Penny Hounsome and Lisa Balsdon discuss their journey in the health and wellness industry and how they have evolved their coaching business over the years. They emphasize the importance of personal development and continuous growth as coaches. They also share their experiences as expatriates living in Costa Rica and how it has influenced their coaching and personal lives. They discuss the challenges their clients face and how they facilitate transformation by helping them overcome imposter syndrome and learn from their own experiences. They also highlight the importance of being honest with oneself and staying emotionally regulated as a coach. Overall, Penny and Lisa provide valuable insights into the coaching process and the impact it can have on both coaches and clients. You're going to love this one. If you give it a listen, tag us all on social @bsimpsonfitness, @pdhealthcoaching, @lisabalsdonliveinmotion Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guests Lisa BalsdonI was a competitive bodybuilder in my early to mid 20’s, which later on switched over to Adventure Racing that led me into a Career in Health & Fitness. At an early age team sports gave me a horrible negative image of myself and trashed my self-esteem and self-confidence which redirected my desire to compete by myself because I felt it was more fun! But with the consistent schedule of dieting to prepare, getting lean, and stage ready is where my body dysphoria kicked in damaging my own self-image.For years my inner critic showed up in people pleasing, needing outward validation and a voice that felt trapped because I felt that I had sacrificed my own dreams and desires. My personal growth started about 10 years ago and I’ve been on my journey of transformation ever since.With the aid of Coaches, many personal development books, journaling, and deep inner work I pushed myself out of my comfort zone to live the life I truly love and desire. https://www.facebook.com/lisa.balsdon.54https://www.instagram.com/lisabalsdonliveinmotion/https://www.facebook.com/groups/healthandlifestylesolutionsforwomenPenny HounsomeI was a competitive athlete for most of my life that started with Ballet and Figure skating and ended with racing Olympic distance triathlons. My whole identity was wrapped up in what my body could do and my self worth was locked into how my body looked. Sports gave me many gifts but it was also a way to numb out the emotional pain of my childhood by focusing on outward success.At a young age I learned to measure my worth with the size of my clothes and to “look the part” on the outside while hiding my trauma on the inside.My inner critic developed into a loud, angry constant companion and it took many years of opening up, working on releasing & honouring my pain. I started my personal growth with the book, “What do happy people know” to heal my past trauma and I’ve been on a journey of transformation ever since.Penny Hounsomehttps://www.facebook.com/penny.hounsomehttps://www.instagram.com/pdhealthcoaching/https://luxliferetreats.ca/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/27/202355 minutes, 50 seconds
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Why You May Not Be Where You Want To Be: Messaging

In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the true nature of the pain they're experiencing. I also stress the importance of testing and assessing messaging to see what truly resonates with clients. Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/25/202316 minutes, 25 seconds
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Can You Make 10k Per Month With A Low Ticket Offer

In this episode of the PT Profit Podcast, I break down whether it is possible to make $10,000 per month with a low ticket offer. When creating your offer, it's important to be convicted in yourself and your products, and clear on determining the market you want to be in. It's important to value what you bring to the market. I also explain how to calculate whether you are working in the red and provide strategies for creating low ticket offers that are accessible and valuable to clients.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/23/202323 minutes, 20 seconds
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How to Know When to Quit with Nick Snow

In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value of networking and building relationships in the fitness industry.If you enjoy this episode, be sure to tag us on social media and leave us a review!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Nick Snow is a personal trainer with a degree in nutrition & dietetics. He has been in the industry for nearly a decade and has spent the last 7 years building his own business called Snow Personal Training, which is based out of South Beach Miami, FL.Instagram: @snowpersonaltrainingWebsite: snowpersonaltraining.comFacebook: Nick Snow Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/20/202350 minutes, 8 seconds
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Why You May Not Be Where You Want To Be: Your Offer

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/18/202311 minutes, 11 seconds
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The Paradox of Success

In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/16/202338 minutes, 22 seconds
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Organic Lead Generation: Strategies for Success Without Social Media with Chris Liddle

In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your services and forming strategic partnerships with other businesses. He suggests structuring your life to be more visible in public and creating a walking club in your community. Chris concludes by encouraging fitness professionals to schedule regular meetings with new people and hold themselves accountable.If you enjoy this episode, tag us on social media! Find Chris @christianliddleWant to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/13/202337 minutes, 9 seconds
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Why You May Not Be Where You Want To Be, Reason Number 5: Skill

In this episode, I discuss the importance of skill acquisition in overcoming the struggles coaches face. I emphasize that while I can provide strategies and directions, the real-time experience and challenges can only be truly understood once you begin implementing them. Skill acquisition is a continuous process requiring resourcefulness, acceptance of circumstances, and decision-making outside your comfort zone. I encourage listeners to identify necessary skills and seek mentor support for growth Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/11/202315 minutes, 38 seconds
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How to Stand Out In the Fitness Space without Re-inventing Biomechanics

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/9/202323 minutes, 20 seconds
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How to Train for Performance with Justin Jones

In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, managing volume and intensity, and the importance of nutrition. Justin provides insights into the mental challenges athletes face during training and races and how to prepare for them. He also discusses the differences in training for different sports, such as ultra running and Ironman, and the importance of incorporating cardiovascular training for overall health and performance.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Justin Jones is the owner of Assemble Performance, a company that focuses on helping athletes and individuals increase their performance in sports, lifting, running, and triathlon. Justin has always been interested in performance and has a background in running and CrossFit. He is passionate about helping his clients live fuller lives through increased performance.Learn more about Justin:https://www.instagram.com/justinsjones/https://assembleperformance.comhttps://assembleperformance.com/linksJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/6/202345 minutes, 16 seconds
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Why You May Not Be Where You Want To Be, Reason Number 6: Volume

In this episode, I discuss the importance of volume in growing a coaching business. I explain that for growth to occur, three key elements are required: visibility, value, and volume. While being visible and adding value are crucial, volume is an aspect that is often overlooked. I emphasize the need for consistent content creation and generating the touch points necessary for potential clients to make a buying decision. Additionally, I highlight the importance of practicing detachment and not attaching meaning to outcomes. By focusing on volume and taking consistent action, I believe coaches can significantly increase their chances of success. Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/4/202317 minutes, 33 seconds
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5 Unique Ways for a Cash Injection in the Final Quarter of 2023

In this episode, I share five unique cash injections that fitness professionals can use to finish out 2023 and set up Q4 for success. I emphasize the importance of hitting reset and refocusing in order to overcome creative blocks and disappointment. I provide practical strategies for increasing revenue, such as raising prices, creating bundles, affiliate marketing, and offering exclusive back-end upsells. I also encourage you, the listeners, to take action and trust yourselves to achieve your goals.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/2/202328 minutes, 52 seconds
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How To Help Men Get Into The Best Shape of Their Life with Lucas Robinson

Coach Lucas Robinson, a former college athlete turned fitness coach shares his journey from struggling with alcohol and weight gain to helping men in their thirties, forties, and fifties live strong and lean lives. He emphasizes the importance of starting to make changes even when you don't feel like it and envisioning yourself as the person who achieves the desired results. Lucas discusses his approach to programming, which includes full-body workouts three times a week and focusing on high-volume food and basic habits. He emphasizes the importance of repetition and consistency in achieving lasting results. Lucas also addresses the concept of moderation and how it can be challenging for many people to execute. He highlights the need to choose what you want most over what you want now and the importance of prioritizing food for weight loss. Lucas concludes by discussing the different coaching approaches for clients with different goals and phases of their fitness journey.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Lucas Robinson is a men's body composition coach. After struggling with alcohol and weight gain, he made a commitment to help men in their thirties, forties, and fifties refuse to be average physically. He focuses on helping them live strong and lean lives through changing their approach to food and exercise.Learn more and connect with Lucas here:https://www.lucasrobinsonstrength.com/https://www.instagram.com/lucasrobinsonstrength/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/29/202346 minutes, 49 seconds
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The Truth About Action: Lesson Number 7

In this episode, I discuss the truth about taking action and how it can impact your success. I emphasize the importance of being responsible for your actions and not getting caught up in the pursuit of success. I also highlight the role of fear and how it can hold you back from taking action. I encourage you to integrate fear and move through it faster in order to achieve your goals. Additionally, I share my own experience of being comfortable in the chaos and how it hindered my progress. I advise you to be honest with yourselves about your actions and make decisions based on what aligns with your goals. I conclude by challenging you to consider what actions you are not taking and to tap into the resources available to you to move forward.Want to learn more? Let's Connect! Find me at @bsimpsonfitness Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/27/202315 minutes, 46 seconds
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How to Add Value Without Sacrificing Clients

In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for clients to take the next step and ask for more engagement and action. By following these strategies, fitness professionals can add value and build trust with their clients. Love this episode? Share it on social and tag me @bsimpsonfitness! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/25/202333 minutes, 17 seconds
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How To Help The General Population With Athleticism with Gerard Friedman

Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highlights the importance of self-awareness and mindfulness in becoming a better professional and person.If you enjoy this episode, be sure to share it with a friend and leave a review on Spotify and Apple Podcasts. Thank you for listening!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience working with the athletic population, Gerard has transitioned to working with the general population and adults. He focuses on helping his clients achieve their goals, whether it's getting stronger, losing weight, or preparing for an older age. Gerard is passionate about incorporating both training and health coaching to create a well-rounded approach to fitness and wellness.Learn more about Gerard:https://www.instagram.com/bellhouse_fitness_/https://www.bellhousefitness.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/22/202339 minutes, 53 seconds
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Mini-Series: Reason #8 Why You May Not Be Where You Want to Be and What to Do Instead

In today's episode, I delve into the tricky subject of quitting versus persevering. I can't stress enough how crucial it is to understand the fine lines and nuances that come with the decision to quit something. Throughout my life, I've had my own struggles with quitting, so I'm coming from a place of personal experience.I've spent time analyzing my own patterns of quitting and have realized the pitfalls of what I call the 'reinforcement theory of quitting.' Basically, every time you quit and feel relief, it becomes easier to quit the next time you face difficulty. That's why it's so important to make decisions based on objective data and not just emotional reactions or impulses.To help you with this dilemma, I offer three barometers you can use to evaluate whether you should quit or keep going:* Imagine a future version of yourself. Would that future 'you' regret giving up?* Start whatever you're contemplating and evaluate your emotional and rational responses as you go along. Does it feel right? Are there insurmountable obstacles or is there room for growth and adaptation?* Take a hard look at the context. Is your desire to quit based on transient conditions that are likely to change, or is it based on factors that are unlikely to change and will continue to be roadblocks?At the end of the day, you should trust the data you collect and aim to make decisions from a place of clarity, rather than letting your emotions cloud your judgment.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/20/202322 minutes, 47 seconds
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The Hidden Costs of Business That No One Talks About

In today's episode, I dive into the hidden costs of running a business that people often overlook. Believe me, understanding the math behind your business is not just an option; it's a necessity for ensuring profitability.One mistake I see all too often is pricing based on commodity. That approach is fundamentally flawed. You need to recognize the value of your time and services, not just the market rates for similar commodities. When you get this right, it's like turning on a switch that illuminates your path toward profitability.But profitability isn't just about pricing. It's also about how you allocate your time. I share some of my personal strategies for task optimization, which are essential for running a lean operation. Knowing when and how to delegate is equally crucial. If you're like me, giving up control can be difficult, but it's absolutely necessary for scaling your business.And let's not forget the customer. Enhancing their experience doesn't always require a big investment, but it does need thoughtful planning and execution. From the first touchpoint to the final sale and beyond, make every interaction count.So, join me as we explore these often neglected aspects of business operation. Trust me, your bottom line will thank you for it.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/18/202330 minutes, 2 seconds
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The Power of Podcasts and Interviewing with David Stark

David Stark, head of sales for Expert VR and host of the Athletes Podcast, shares his journey and the three pillars he works within: software simulation development, podcasting, and a female athlete sports agency. He emphasizes the importance of time management, having a strong team, and being deliberate with one's time. David also discusses the challenges of managing multiple businesses and the need for patience and persistence. He highlights the importance of starting a podcast out of genuine interest and passion, and advises new podcasters to be consistent and patient with their growth. David also recommends putting podcasts on YouTube for additional exposure and shares tips on repurposing content for the platform. He emphasizes the power of podcasting in providing in-depth conversations and storytelling compared to radio shows and sports commentary shows. David discusses the lessons he has learned from interviewing professional athletes, including the importance of knowing oneself, being disciplined, and visualizing success. He also emphasizes the need for access to resources and support in achieving optimal performance. If you enjoy this episode, be sure to tag us on social with a screenshot of the episode!  Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest David Stark is an entrepreneur and the head of sales for Expert VR, a software simulation developing company. He is also the host of the Athletes Podcast, where he interviews professional athletes, coaches, and nutritionists. Additionally, he is a co-founder of a female athlete sports agency, aiming to provide exposure and brand awareness for female athletes.https://www.theathletespodcast.com/https://www.instagram.com/davestark1/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/15/202349 minutes, 13 seconds
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10 Reasons You're Not At Your Goal and What to Do Instead

In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be coming out on Mondays, Wednesdays and Fridays so if you're tuning in now or have been for a long time, thank you so much for supporting the PT Profit Podcast and if you want to see the show grow please share it with a friend or share it in your story on social media and tag @bsimpsonfitness so that we can repost! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/13/202339 minutes, 55 seconds
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How to Use Video in Your Email Marketing to Generate New Leads with Connor Haakenson

In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Connor Haakenson is the head of sales for Orbit Reach, a tool designed to create personalized video presentations. With a background in sales and a passion for providing value to clients, Connor has extensive experience in using video in email marketing to increase deliverability and generate new leads.https://reachmorewithorbit.comhttps://www.instagram.com/chaawks/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/11/202351 minutes, 57 seconds
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How to Upgrade Your Confidence as a Powerlifting Coach with Weston Hirschauer

Weston Hirschauer is a powerlifting coach based in Boulder, Colorado. He shares his journey from being overweight in his youth to losing 70 pounds and becoming passionate about fitness. Weston explains how he got into powerlifting and coaching, and how he built his business in a new state. He emphasizes the importance of serving the local community and building relationships with lifters. Weston also discusses the challenges he faces as a coach, such as managing warm-up rooms and making accurate attempt selections. He shares his coaching philosophy of building confidence in his athletes and teaching them how to fish rather than just giving them the answers. Weston also talks about the importance of communication and trust in the coach-athlete relationship. He shares his strategies for staying engaged and interested in the work, such as always looking for ways to improve and not getting complacent. Weston also discusses his own lifting journey and the challenges he has faced with the deadlift. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Weston is a powerlifting coach based out Boulder, Colorado. Weston got his start in powerlifting coaching after joining his university powerlifting club at Iowa State University and helping multiple lifters on the team to successful performances at the local and national level.Weston's coaching style is based around finding the training approach that will work best for each individual athlete. Due to the struggles he faced in his own training, Weston dedicated himself to learn from every resource he could in order to drive progress. This has led him to developing a large pool of powerlifting knowledge which he uses to help his athletes succeed no matter how stubborn their training has been in the past.Weston's coaching philosophy centers around building confidence in his athletes. Not only athlete's confidence in their own abilities, but also for each athlete to know that he is confident and believes in them. Weston understands the power the mind plays in performance and what having a strong support system can do for an athlete's success. The coach-athlete relationship is something Weston takes very seriously and does everything in his power to help his athletes be successful both on and off the platform.Links:https://goodliftperformance.com/https://www.instagram.com/goodlift_weston/https://www.youtube.com/channel/UCPZAky-DSDhhVKVUXtOjpMQ/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/11/202349 minutes, 48 seconds
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How to Grow Your Business When You Hate Selling

In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for clients to say yes to themselves. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/8/202318 minutes, 12 seconds
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How to Build a Customized Plan based on Pain and Posture with Cory Payne

Online coach Cory Payne shares his personal journey of overcoming pain and how it led him to specialize in helping others improve their movement and build their bodies for life. He emphasizes the importance of addressing the body as a whole and not just focusing on specific areas of pain. Cory's approach focuses on shifting the center of mass backwards and creating a sense of safety in the body. He highlights the need for clients to take responsibility for their own movement and emphasizes the importance of retesting to track progress. Share this episode with someone that would benefit from Cory's story and tag us on social!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Corey Pain is an online posture and movement coach who specializes in helping clients overcome pain and improve their movement. He has a background in powerlifting and bodybuilding and has experienced his own journey of overcoming pain and limitations. Corey is passionate about helping parents and individuals with kids build their bodies for life so they can stay active and keep up with their children.https://www.instagram.com/corypaynetraining/cpaynetraining.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/3/202351 minutes, 16 seconds
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What to say when you hear "I need to think about it, talk to my partner, or can't afford it."

In this episode, I discuss the common mistakes and misconceptions around sales calls and enrollment conversations. I emphasize the importance of removing resistance to making a buying decision and focuses on overcoming objections related to money, time, and fear. I also break down a three-step framework for effectively communicating through resistance, including getting clear on the objection, leaning in and acknowledging it, and then getting the person back to a "yes" conversation. Listen to the end for our exciting "Cold to Sold" program that will help YOU build a powerful enrollment process. Any questions? Reach out on socials @bsimpsonfitnessHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/1/202347 minutes, 47 seconds
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How to Build a Powerlifting Community with Max Hall

Max Hall, an online personal trainer and gym owner, discusses his journey into powerlifting and the opening of his new facility. He emphasizes the importance of creating a space that supports powerlifters and encourages strength training. Max also shares his strategies for client adherence in his online coaching business, including using a coaching app and weekly check-ins. He plans to host powerlifting meets in his facility to grow the powerlifting community and provide more opportunities for lifters to compete. Max is motivated by inspiring others and showing them what they are capable of in powerlifting and in life. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's Guest Max Hall is a dedicated advocate of sustainable life training and firmly believes in teaching people to embrace lasting fitness and strength for a lifetime, rather than just fleeting moments. He places significant emphasis on exercise as the key to gaining control over both mental and physical health. Throughout his life, Max has faced challenges with his mental health, but he discovered that through exercise and fitness, he could overcome difficult times and experience more frequent and enduring periods of positivity by taking care of his physical well-being.Max's main objective in his work with clients is to instill the principles of self-care and self-love through strength and conditioning training. As a trainer, he aims to empower others, helping them adopt a comprehensive approach to health that not only cultivates physical strength but also nurtures mental and emotional well-being.Links:https://www.youtube.com/@maxhallfitness1921https://www.instagram.com/maxhallfitness/https://www.tiktok.com/@maxhallfitness/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/27/202348 minutes, 5 seconds
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The Invisible Components to Exponential Growth with Megan Yelaney

Megan Yelaney, a business coach and mindset expert, joins the show to discuss the importance of mindset in building a successful business. She shares her journey from network marketing to starting her own company and how she helps online coaches and service professionals build sustainable businesses. Megan emphasizes the need to separate personal worth from business outcomes and offers practical tips for managing mindset during challenging times. She also highlights the importance of honesty and transparency in building trust with your audience.  Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestMegan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allows them to build wealth without sacrificing what's most important to them. She is an expert as unique framework development, something that makes her clients stand out to their niche by being their 100% authentic self. She's built three successful businesses in the last 10 years, the latest to over $3Mil. Meg is a also a wife, fur mom to her mini goldendoodle Luna, soon to be twin mom, actress and singer, and die hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves & their families in a way that lights them up every single day.Links:Listen to the #PrettyAwkward Entrepreneur Podcast here: https://www.meganyelaney.com/podcastInstagram: https://www.instagram.com/meganyelaney/Website: https://meganyelaney.com/Take my Unique Coach Approach Quiz: https://meganyelaney.com/quizJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/25/202344 minutes, 6 seconds
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The Cues to Help Your Clients Move Better with Logan Dubé

Logan Dubé, Director of Education for the Pain-Free Performance Specialist Certification, discusses their journey from athlete to trainer and educator. The certification serves both new and experienced trainers, focusing on addressing pain and helping clients navigate their fitness goals. Logan emphasizes the importance of understanding pain as information and empowering clients to take an active role in their fitness journey. The certification covers screening, assessing, coaching, cueing, and programming movement, with a focus on individualized approaches. Logan also highlights the role of effective coaching in helping clients learn and progress in their fitness journey. Connect with Logan on Instagram at @logan.3dfit and learn more about the certification at getppsc.com. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestLogan Dubé is an Instructor for the PPSC and Functional Training Specialist based in Canada. Dubé is currently working as Director of Fitness Education for Fitness World Canada as well as serving as Director of the BC Personal Training Institute which has certified over 1500 personal trainers since 2013.With over 20 years of experience as a coach and trainer, Logan retired from a varsity & pro soccer career and has since worked through all levels of the fitness industry from training young athletes all the way up to advanced aged clients, and has worked through a wide range of business formats from running a studio business all the way up to multi-unit leadership for a large commercial gym chain. In addition to PPSC, Logan is also a master instructor for TRX, RIP trainer, Trigger Point and Hyperice and curated 15+ CEC-approved courses via internal education for SNFC.IG @logan.3dfitEmail: [email protected] the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/20/202353 minutes, 5 seconds
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The Truth About Objections How to Overcome them without Pressure

In this episode, I discuss the importance of addressing objections and resistance in the sales process. It's important to note that objections are a natural part of the decision-making process and should be seen as an opportunity for us to help clients overcome their fears and doubts. I emphasize the need to listen to clients and understand their concerns, while also providing them with support and guidance. Additionally, I address common misconceptions about sales calls and offer strategies for effectively communicating through resistance. My overall goal in a sales call is to assist my clients in making an informed decision and saying yes to themselves. If you find this episode helpful, share it with a friend or send a message to @bsimpsonfitness on all platforms with your biggest takeaways!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/18/202335 minutes, 52 seconds
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The Power of Powerlifting with John Sheridan

 John Sheridan, owner of Burley Strength gym in Canberra, Australia, shares his journey from powerlifter to coach. He emphasizes the importance of creating an inclusive environment and offering a third gender division in competitions. John also organizes novice competitions to introduce people to powerlifting and discusses the positive impact of training on his own life. He highlights the value of coaching and the need to be adaptable and empathetic to clients' goals and needs. John reflects on the transition from athlete to coach and discusses his current training for a 24-hour mountain bike race. Follow John on Instagram for updates on his training and journey.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestJohn is the owner & head coach at Burley Strength. He has been coaching since 2011 and added the title of gym owner to his resume with the opening of Burley Strength in 2016.John is passionate about strength and training for performance in all areas of life. John first stepped foot in a gym at age 14 to improve his performance on the Rugby Union field. After 10 years in the front row, he discovered the sport of powerlifting. The rest, as they say, is history.Since 2010 John has competed as an athlete at a high level in both raw and equipped powerlifting with multiple national titles and national records including being 1 of only 2 athletes who’ve squatted 400kg+ in 2 separate weight classes.After making the decision to turn his passion for training into a career John has spent the last 10 years refining his knowledge and skills to provide a comprehensive approach to training for athletes of all shapes and sizes. John prides himself on offering an inclusive service that welcomes anyone who’s willing to put in the work to pursue their goals.https://www.burleystrength.com/https://www.instagram.com/justsherro/?hl=enJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/13/202358 minutes, 27 seconds
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How to Make Your Enrolment Process More Effective

In this episode of the PT Profit Podcast, we break down how to make your enrolment process, also known as sales calls, more effective. We address common resistance to sales calls and explain why they are essential for building a profitable business. I share a six-step framework for creating an empowered enrolment process, emphasizing the importance of context, asking powerful questions, and providing clarity. We also discuss the misconceptions around sales calls and the value of deep connection and customization. If you're a coach or fitness business owner, this episode offers valuable insights for those looking to improve their enrolment process and generate more impact and revenue.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/11/202342 minutes
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Continuing Education, Movement Variability, and Mental Health with Mike Woodby

In this episode Mike Woodby shares his unique approach to coaching, centered around trust and connection with athletes. With a focus on individualization and customization, Mike delves into the intricate details of biomechanics, movement patterns, and injury history to unlock an athlete's true potential. Drawing from a diverse range of viewpoints and groundbreaking training methods, he explores the significance of psychology and hormones in achieving optimal performance. In his 12-week internship program, Mike encourages creativity, teaching coaches to step outside strict systems and embrace continuous learning through practical application. Discover the transformative power of personalized training, communication, and understanding an athlete's goals, motivations, and limitations. If you enjoy this episode, be sure to tag us on social media!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestMike Woodby is a Performance Coach & Director of Staff & Intern Development at Optimal Performance Training Center in Jenison, Michigan. He also owns Grizzly Performance, an online coaching service dedicated to helping regular people set ambitious goals and find passion in exploring various forms of physical expression. Outside of work, he enjoys activities like kayaking, camping, bouldering, and trail running with his wife Jadee (JAY-dee) and their dog Alfie.Learn more about Mike:https://www.instagram.com/gp.hybridcoaching/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/15/202350 minutes, 49 seconds
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How to Build Your Authority Online - What to do When You Don't Feel Ready

Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help you establish yourself as a trusted figure within your industry, someone whom others look up to and seek guidance from.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/13/202318 minutes, 16 seconds
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The Truth Behind Contrast Training with Patrick Coyne

In this interview, Patrick Coyne shares his journey from being a professional athlete to becoming the owner of Black Sheep Performance. He discusses the founding pillars of his gym, the ssa method, and how he creates a culture of inclusivity for his clients. Patrick also talks about the importance of inducing healthy stress, building resilience, and the role they play in the training process. Additionally, he discusses his new business venture, Contrast Studio, which aims to help people with mental health issues through biohacking. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestPatrick Coyne is a Cincinnati native who started out his athletic career at Hamilton Badin High School. He was awarded the number two quarterback ranking in the state, locking in the number ten spot in the country, which opened many doors on the next level. Coyne decided to stay home and attended The University Of Cincinnati playing Quarterback and winning two Big East Championships. Due to a coaching and position change, he transferred. Coyne was plagued with a number of injuries which included another serious concussion that would end up being the final factor in his decision to close out his football career. After realizing he could no longer play the game he loved, Coyne immediately started helping players of all levels reach their fullest potential. This is where Black Sheep Performance came to life. While injuries did play a big role in ending his career, he noticed that what he did off the field played just as big of a role as what he did on it.Learn more about Patrick:https://www.trainbsp.com/https://www.instagram.com/patrickcoyne_/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/8/202342 minutes, 32 seconds
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The Systems and Structures Behind a Multiple 6-Figure Business

In this episode, we dive deep into the essential factors that drive business growth. It's not just about the numbers; it's about gaining clarity on what it truly takes to succeed.Join me as I break down the crucial systems and structures that need to be in place for sustainable growth. Along the way, we encounter ceilings and bottlenecks in resources, time, energy, and effort. But fear not, because I reveal how to make strategic decisions on resource allocation to maximize your return on investment.One common misconception is that as we reach new levels of success, we face entirely new challenges. But the truth is, it's the same challenges dressed in different forms. I'll show you how to navigate these challenges with confidence and trust in your decision-making abilities.In the previous episode, I shared a specific process for measuring the math behind a six or seven-figure business. If you haven't tuned in yet, I highly recommend checking it out first for a solid foundation.We'll also discuss the importance of leveraging your resources and optimizing profit margins. In the online space, a healthy profit margin ranges from 40% to 60% of revenue, while brick and mortar businesses should aim for 20% to 40%. I'll guide you through assessing your business needs and finding the right balance.Furthermore, we'll explore the different phases of business growth. Whether you're just starting or looking to scale, I'll help you identify the right phase for your business. We'll uncover strategies for crafting premium offers, testing their effectiveness, and scaling up when the demand exceeds your capacity.Remember, business growth is not a one-size-fits-all journey. I'll provide valuable insights and practical tips to help you determine the best approach for your unique circumstances. Whether it's cash or capital, we'll find the solution that aligns with your goals.If this episode helps you, please share it with someone who might be on the same journey as you and to help the show grow. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/6/202325 minutes, 51 seconds
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How to Do Deep Work With Your Clients with Kait Ann-Michelle

Dive into this deeply insightful episode of the PT Profit Podcast, where I have the pleasure of chatting with Coach Kate-Ann Michelle. Kate provides us with a unique exploration into the transformative power of her 'deep work'. Sharing her own personal journey, she reveals how this practice has made a lasting impact on her life and the lives of her clients.As a coach with a rich background in health, fitness, and personal development, Kate works with a diverse group, from busy moms to top-tier athletes. She shares her unique approach of catering to those needing more personalized health and fitness solutions.Kate's story of resilience, following a career-ending basketball injury, is truly inspiring. She opens up about her struggles and the self-discovery that followed. Learn how she challenges her clients to confront their limiting beliefs and develop effective stress management strategies.Hear from Kate herself about her personal rituals for emotional processing and clarity, underscoring the importance of movement, writing, and introspection. Join us for this enriching journey into the world of deep work, providing valuable insights for fitness professionals and anyone on the path of personal development.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestKait Ann-Michelle has a master of exercise science, she's a speaker, previous D1 athlete, and CEO of LevlUp currently pursuing her clinical psychology degree. She's been coaching since 2015. She's worked with people from all different backgrounds each with their own obstacles to overcome. As a previous division 1 athlete and a current national-level bikini competitor, discipline and resilience are constantly a part of her day-to-day operations.Overcoming her own struggles, pursuing higher education, and learning from the best in the business has lead her to transforming many clients all over the world inside and out.Fitness is much bigger than an aesthetic or goal weight and Kait's goal as a coach is to leave a greater impact on the clients she gets to work with that will stay with them as they continue to evolve.Learn more about Kait Ann-Michelle:www.levluptraining.comhttps://www.instagram.com/kaitannmichelle/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/1/202352 minutes, 10 seconds
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How I Turned My Business into 500k with Just 2k Followers

In this enlightening episode, I'm excited to share my journey - how I escalated my business to $500K and a now scaling to a million dollars in revenue, all with a tight-knit community of just 2000 followers.Join me as we delve into the critical importance of expertise and credibility, and how it plays into the success of your business. I'll break down how you don't necessarily need high-ticket items to thrive and how strategic planning, batch creating, and meaningful conversations can ramp up your revenue.We'll start from the basics, understanding the blueprint of a profitable business - solving problems that customers are willing to pay for. I'll stress the significance of having a solid support system and how it's vital to recognize that the bigger the problem you solve, the larger the potential return on your investment.In this talk, I'll remind you that business, at its core, is simple yet complex: you need to provide swift and efficient solutions to people's problems. However, beware of the common pitfalls, like trading dollar-for-hour - because your customers aren't buying your time, they're investing in transformations and experiences.I'll share vital tips on setting boundaries and expectations with your clients, managing cancellations and reschedules, and how to keep improving your services and skills while staying confident. Importantly, I'll debunk a widespread myth: that only high-ticket offers can bring substantial income, and show you how even low-ticket offers can result in $10K a month. So come along for this episode packed with practical tips and experiences on scaling your business effectively.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/30/202325 minutes, 31 seconds
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A Healthy Way to Release Fat with Brooke Rosenfeld, RD

In this inspiring episode, we dive into the journey of Brooke, a registered dietician who revolutionizes weight loss by debunking traditional dieting norms. Brooke's mission goes beyond short-term weight loss; she aims to equip her clients with the knowledge and tools necessary to confidently navigate their own nutrition and adopt sustainable lifestyle habits. Her inspiration stems from her mother, who served as a shining example of balanced nutrition and exercise. Reflecting on her childhood, Brooke discusses the invaluable lesson her mother taught her—never restricting certain foods. She expresses her gratitude for this freedom, particularly as she faced the challenges of managing her health after being diagnosed with ulcerative colitis at a young age. This life-altering experience shifted her focus from history to nutrition and health, and she now only relies on a daily regimen of four pills.Join us as Brooke candidly shares the difficulties she encountered being surrounded by peers who had already been influenced by their mothers' dieting indoctrination, while all she craved was a simple sandwich. Through her personal and professional insights, Brooke challenges the conventional notions of dieting, empowering listeners to embrace a balanced approach to achieve weight loss and overall well-being.Tune in to this episode and be sure to tag us on social with a screenshot of the episode when you listen!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestBrooke is a Connecticut-based Registered Dietitian-Nutritionist that helps people lose weight without giving up their favorite foods. Born and raised in New York, she is Co-Founder, Director of Nutrition and Client Relations at Step Bite Step, LLC. She has been a practicing Licensed Registered Dietitian-Nutritionist since 2011.Brooke has a strong clinical background in both inpatient and outpatient settings where she has helped manage their nutritional programs. Brooke also has her own virtual private practice and consulting service. She holds a Bachelor’s of Science from Rutgers University School of Environmental and Biological Sciences (SEBS). Master’s of Science degree from CUNY Lehman, is Precision Nutrition Certified and Certified in Weight Management by the Academy of Nutrition and Dietetics.Brooke is highly skilled in fat loss, flexible dieting (because you CAN and SHOULD eat the foods you love - all foods can fit), geriatrics, disease management and specialized diet plans. Brooke has helped hundreds of clients achieve their fat loss goals. When Brooke’s not coaching, she loves to walk her paw-tner in crime, Luna, spend time with her hubby, family and friends, lift weights, eat ice cream (vanilla soft serve with rainbow sprinkles is her jam), and listen to her favorite music.You can learn more about Brooke at:www.instagram.com/wellbalancedwithbrooke/www.stepbitesteprds.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/25/202349 minutes, 28 seconds
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3 Common Traps Coaches Get Into with Their Messaging

In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/23/202314 minutes, 56 seconds
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Is Fat Loss Part of Being Healthy? with Jonny Landels

In this episode we talk with Jonny Landels, a UK-based online health coach who specializes in helping those with disordered eating practices, low self-esteem, and low body image. He himself has struggled with his own weight and confidence, often turning to strict calorie tracking and intense exercise to find a solution. This led him to discover what disordered eating means, as well as the concept of intuitive eating and having a positive body image. Jonny works to help others develop a healthy relationship with themselves, food, and exercise. When you listen to this episode, be sure to screenshot it and tag us on social media so that we can help more people. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestJonny Landels is a seasoned fitness professional with a passion for helping individuals achieve their health and fitness goals. He started his career as a CrossFit™ coach while studying Musical Theatre. Inspired by his own fitness journey, Jonny became a certified nutritionist and introduced flexible dieting to his clients. However, he realized the limitations of strict calorie tracking and shifted his focus to sustainable habits and skills. Jonny believes in promoting self-compassion, building a positive body image, and improving overall health without fixating on weight. His coaching approach prioritizes long-term well-being and empowerment.Learn more about Jonny:https://nextstepnutrition.co.uk/home/https://www.instagram.com/jonnylandels/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/18/202347 minutes, 56 seconds
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How to Know if a Process Will Work For You

In this episode we're talking about the importance of client results and case studies. I dive into how case studies can increase revenue and encourage listeners to obtain case studies of their own to demonstrate the effectiveness of their services. It's important to be able to prove that the services offered make a difference in clients' lives. We also go over some tips for how to gather case studies. If you find this episode valuable, share it with your industry friends. You never know who may benefit from working on this part of their business.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/16/202317 minutes, 44 seconds
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The Power of a Positive Holistic Approach with Laura Murray

In this episode, we have the pleasure of chatting with Coach Laura Murray, who joins us all the way from Dublin, Ireland. Laura shares how her personal fitness journey served as a catalyst for a career shift, and we dive into how the pandemic unexpectedly propelled her business into the online arena. She also imparts invaluable insights into working with clients and the lessons learned from navigating failures and obstacles as an entrepreneur. Be sure to tune in and tag us on social media - you won't want to miss it!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestLaura Murray, an online women's health coach, personal trainer, nutritionist & podcaster based in Dublin, Ireland who helps women to transform their mindset, to improve their health and wellbeing, build their self belief and confidence and ultimately become their strongest, fittest, happiest version.Learn more about Laura here:https://www.instagram.com/murraylola/www.poweredbypositivity.ie Powered by Positivity Podcast:Email: [email protected] the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/11/202348 minutes, 43 seconds
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How to Price Your Products and Services

In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/9/202311 minutes, 53 seconds
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On Training and Being Relatable to Your Clients with Jackie Lindal

Jackie Lindal is a Canadian personal trainer who truly understands the struggles of busy women who want to prioritize their health and fitness goals. In this episode, she shares how she helps her clients achieve their desired results without overexerting themselves with too much cardio or strict carb-cutting diets. Jackie's own fitness journey started early on, growing up on a farm, playing sports, and practicing jiu-jitsu. However, it was after attending a wrestling seminar led by two strong and knowledgeable women that she gained a desire to take her fitness to the next level. Join us for this awesome episode as we dive into Jackie's fitness experiences and uncover valuable insights on how to make the most of your workouts and achieve a healthier, happier you.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestJackie Lindal is Certified Personal Trainer and Owner of Fit Like a Girl Personal Training. She grew up on a dairy and beef farm in rural Alberta, Canada with her parents and four siblings.  She lived the typical country life, helping out on the farm, and lived an active lifestyle for most of her life.  She always participated in gym class and played basketball in high school.  She joined jiu-jitsu at the age of 12 and has been practicing ever since.  She currently holds her second-degree black belt (called a NiDan) and teaches and competes alongside her husband Ernie.   In 2019 & 2022, we welcomed our two daughters into the world and since have been navigating the life of personal training as a business owner and mom.Jackie's mission is to empower women to see the strength in themselves and see that they are strong, confident and can accomplish their goals. Learn more about Jackie:website: www.fitlikeagirl.caIG: https://www.instagram.com/jackie.fitlikeagirl/TikTok: @jackie.fitlikeagirlJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/4/202347 minutes, 45 seconds
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How to Decide What to Give for Free and What to Charge

Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that information is abundant and can't be the only differentiating factor. Tune in to learn how to properly make these crucial decisions for your business.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/2/202319 minutes, 4 seconds
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The Fastest Way to Help You Get Your Clients Moving and Adhering to the Program

In this podcast episode, George Pagan III, a personal trainer from Miami, shares his experiences in sports, networking, and the world of continuing education. He speaks about how he helps entrepreneurs and small business owners achieve their fitness goals. He also discusses how he uses the Miami weather to encourage clients to go for walks and explore the city's parks and bridges. George shares valuable insights on how coaches should connect with clients and listen to them before correcting any mistakes. Tune in to this episode for game-changing fitness tips. Remember if you tune in, share it on social and tag us so we can chat about your favorite takeaways. Help Ups Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/13/202342 minutes, 47 seconds
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What I'd do to Get to 100k

In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/11/202336 minutes, 16 seconds
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The Impact of Cancer with Dr. Joe Zundell

For many of us in our industry, the reason we do what we do may be because of something that happened within our own lives. For Dr. Joe Zundell, he was greatly impacted by the cancer diagnosis his mom received. Joe takes us through what we should be considering in our programming and coaching style when we're working with people who are battling cancer. His research is extensive and will evidently help the many many people impacted by cancer to have a greater understanding of how to help more people. You're really going to want to tune into this episode.   Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest  Dr. Joe Zundell received his PhD in cancer biology through the University of the Sciences and The Wistar Institute in Philadelphia, PA. As a cancer biologist he has over 10 years of cancer research experience. Much of his published research has focused on finding new therapies for the treatment of many different cancer types upon epigenetic and metabolic characteristics of cancers. Currently, he is a Research Scientist at a biotherapeutic company near Philadelphia where he is examining Immunotherapies for treating cancers. Joe aims to develop and characterize therapies to enhance cancer patient outcomes. Secondly, he aims to produce educational tools to enable better scientific understanding and instructing. Thirdly, and lastly, he aims to have his own lab with his own projects to progress cancer research.Learn more about Dr. Joe Zundellhttps://www.instagram.com/dr.joezundell/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/2/202355 minutes, 46 seconds
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Taking the Leap: Embracing In-Person Continuing Education

Chris Liddle Guest Hosts an episode talking about why you should definitely be embracing in-person continuing education after we've had years where travel was restricted. With the value you gain in your network or friends and colleagues as well as the advancement in your skillset and level of experience, your investment will always be well worth it.If you want to join us at Fit Biz Live, or if you're listening to this later and want to be in the loop about future opportunities, message @bsimpsonfitness to learn more!  Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/28/202319 minutes, 55 seconds
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Programming for Runners with Dr. Angie Brown

If you've ever worked with an injured runner, this is an episode for you! This amazing conversation with Dr. Angie Brown focuses on the current medical system and the need to shift from a reactive system to one that focuses on managing health instead of disease. While we're finding there is a shift happening, there is still a lot of work to be done in order to raise the standard in the industry. In this episode, Angie points out that many professionals are confirmation-biased and that this can lead to a lack of understanding of the importance of proactive health management. People tend to surround themselves with like-minded individuals and this can have an impact on the shift towards proactive health management.If you tune into this episode, tag us and share it on social! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest  Dr. Angie Brown, DPT is a mom, wife, entrepreneur, coach, and physical therapist that is the founder of the Real Life Runners Training Academy and Real Life Runners podcast that she hosts alongside her husband, Kevin Brown. She loves helping runners to run faster and longer without injury so they can have more energy, be strong, healthy, and fit, and have more freedom in their lives. She holds her doctorate in physical therapy, specializing in runner-specific strength and conditioning, mobility, and injury prevention for runners and also holds a certification in nutrition to help her clients integrate healthy eating to complement their training and overall health goals. She has a passion for health, wellness, food, fitness and helping to educate people on the importance of healthy lifestyle changes, in order to live an active, vibrant life, both now and as we get older.Website: https://www.realliferunners.com/Apple Podcasts/iTunes:Spotify:Email: [email protected]: https://www.instagram.com/realliferunnersFacebook: https://www.facebook.com/realliferunnersJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/23/202349 minutes, 32 seconds
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The Truth About What it Actually Takes to Grow a Profitable Business

In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email [email protected] to learn more.This episode also goes over the importance of creating a powerful self-selling enrolment process. We also reveal the truth about what it takes to grow a profitable business and why many people fail to achieve overnight success. It's important to have the right strategies, and take consistent and persistent action.If you enjoy the episode, don't forget to share it with a friend and tag us on social! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/21/202353 minutes, 12 seconds
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Driving Program Adherence with Matthew Ibrahim

You're going to want to tune into this episode with Coach Matt! This conversation with Matthew Ibrahim explores the importance of providing a practical component to education on athletic performance. Matt expresses that students should not simply memorize information, but rather be challenged and apply concepts through hands-on activities. Matt discusses that, in order to be certified, a practical component should be required. This idea of practicality is the driving force behind Athletic Performance University, an 8-week online mentorship program. The goal of the program is to ensure that students are equipped and prepared to enter the field of coaching, personal training, and fitness.If you enjoy the episode, screenshot it and tag us on social media. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Matthew Ibrahim is an experienced Strength & Conditioning Coach with a demonstrated history of working in the high-performance setting since 2007. He is a College Professor of Exercise Science at Quincy College (full-time) and Maryville University (part-time), the Director of Strength & Conditioning for Gold Standard Basketball Training (part-time) and a Ph.D. student in Human & Sport Performance (part-time).Matthew is the founder of Athletic Performance University (APU), an online mentorship course helping Strength & Conditioning Coaches and Exercise Science students improve in career cornerstone skills: coaching, creating and communicating. Currently, he is in the midst of writing a book through Human Kinetics on the topic of training for athletic performance.As a public speaker, Matthew has presented nationally in over 20 U.S. states, highlighted by his presentations at the National Strength & Conditioning Association (NSCA), Perform Better, Sports Academy (formerly Mamba Sports Academy), EXOS inside Google Headquarters, UFC Performance Institute, Stanford University, Duke University and Equinox, in addition to several international presentations throughout Europe.His work has been featured in Exxentric, Future, HoopStudy, Men’s Journal, Science for Sport, StrengthCoach.com, T-Nation, TrainHeroic and TrueCoach.Learn more about Matt here:Facebook: https://www.facebook.com/MatthewIbrahimCoach/Instagram: https://www.instagram.com/matthewibrahim_/LinkedIn: https://www.linkedin.com/in/matthew-ibrahim/Twitter: https://twitter.com/matthewibrahim_YouTube: https://www.youtube.com/channel/UCkU4ohyN8VMn8UhJ8aeZFAQJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/membershipPT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/acceleratorThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/16/202348 minutes, 36 seconds
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What to do in a PR Crisis with Molly McPherson

Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice.  Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience.In addition to hosting the podcast "The Indestructible PR Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.Connect with Molly!TikTok: @mollybmcphersonTwitter: @mollymcphersonInstagram: @molly.mcphersonYouTube channel: @MollyMcPhersonMolly's Website: https://mollymcpherson.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/14/202349 minutes, 51 seconds
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The Human Component to Programming with Brandon Schultze

Brandon Schultze is an online coach and owner of Atomic Performance and Educator for Pre-Script® which is a principles-based education company dedicated to pushing the boundaries of human performance by forging better coaches and creating better athletes. During the interview he discusses the human component to coaching and programming, and how he got to where he is now. He started in the industry about seven years ago, initially as a personal hobby and love for working out and training. He has since developed a course around breathing and training. He shares his knowledge and skills to a younger training crowd as well as to people looking to improve their job. He talks about the importance of understanding the human component to training and programming.Highlights QUOTE #1What are some of the ways that you have continued to stay motivated and continued to educate yourself?QUOTE #2And that's kind of the fitness industry as a whole. It's like we kind of look in these directions that like, oh, my knee can't get over my toe so it must be my ankles that are the problem.QUOTE #3If that exercise that I'm prescribing isn't making a positive change to some other area of their fitness that I'm specifically implementing that exercise for. Like, if I'm implementing a squat or a split squat, like front foot elevated kind of goblet hold to help.QUOTE #4And so when it comes to making the decision to pivot and to measure performance, what are some of the baseline metrics that you keep in place? Meaning how do you determine whether or not it is stay the course type of performance or you need to pivot performance?QUOTE #5Right, but that active mobility or active range is going to be more applicable to your work with that client. So when they're moving in front of you, when you're prescribing exercises, getting an idea of how they move and their sort of default mode of moving is important for just prescribing exercise in general. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Brandon Schultze is an Edmonton-based Pre-Script® strength coach, and owner of Atomic Performance. His course specializes in breathing and its applications in training. He believes that it's the small things compounded over time that contribute most to performance. By breaking down the way each individual moves, we can expose areas of opportunity that when worked on, will give you the most out of your training and life.Learn more about Brandon Here:https://www.instagram.com/brandon.schultze/https://www.atomicperformance.ca/https://www.pre-script.com/breathing/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/9/202342 minutes, 20 seconds
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Maximize Your Time: Proven Strategies for Effective Time Management

Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day.  HighlightsSo if you're programming workouts, you want your workouts to take an efficient amount of time, and you want it to be a consistent quality every time. So you want to set up the environment that allows it to happen.And so for them, taking breaks might be like professional development. Maybe they're diving into a professional development podcast. Maybe they're looking at taking like an art course or a graphic design course.So you want to create structure in your work life that allows you to dial it back while still staying on track with your goals. So keeping that end goal number in mind, then that means that you might need to do semi private training or small group training.When you are really focused on a task, you want as few distractions as possible. You can't necessarily have your phone open next to you, you can't necessarily have messaging systems active and notifying you, because if they are, then you're going to have to stop what you're doing, then restart.Unless you are fully booked and you have other employees serving your people, if it's just a one person show and you are looking to get more clients in that capacity, I would put your energy into bettering the service that your clients are getting and then looking at leveraging those happy people as part of your marketing plan. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/https://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/7/202322 minutes, 42 seconds
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Industry Power Players: Insights from Top Online Business Innovators

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.Highlights"Now what I didn't realize at the time, it was an irresistible offer because out of the 137 people, 125 of them gave me their personal details to follow up. I had a little fishbowl jar that I got from the 99 cents store at the back , but . I literally had 125 pieces of paper with people's names and details on that.So I followed it up and, and did a whole bunch of like free coaching. And from there I ended up signing 12 full-time paying clients. So I went from zero to hero in my own mind of like do it building my coaching business. Four days later a director from HP calls me and says, love the presentation. Can you come and speak at our next global training day?""one of the key things to distinguish yourself amongst other professionals at that level is how well effectively and confidently you can communicate""most of my clients don't pay anything out of pocket to see me. I bill their health insurance companies and health insurance companies pay me, which is very, very cool.""my official title is Director of Creative Strategy. Now, what that means is part marketing, part facilitating, I teach our workshops. I do our mentoring online, one-on-one coaching. So I have my hands in a little bit of everything and I've had to learn pretty much any skill.""I ran a gym, a gym in Edmonton, Alberta, Canada, called KPC Self-Defense for 15 years. And through that platform, I jumped international. And now my full-time job is public speaking and talking to people all around the world about self-defense, self-protection, and mostly my focus is all of the skills that lead up to a physical encounter and ways to deescalate ahead of time because the people I serve are not just martial athletes and fit people. Self-defense is for everyone. So whether you are 75 years old or 13 years old, your self-defense strategy shouldn't rely on being a young fit human.""if you're someone who's brand new to making videos, if you're someone who has no idea what to do, the number one reason most people get crippled is because they're like, I have to have the perfect plan. I have to have the right lighting. I have to have the right camera. Like you have an iPhone, you have a Samsung, whatever you wanna say. Like, these cameras are machines now these phones are machines. You have something in your pocket to start making content.""When you live an unhealthy lifestyle, you eat lots of processed junk foods, you don't, you know, you're not exercising. How that factors into you as a human and you as a father, as a mother, and you as a spouse, you as a business owner, you know, and all your relationships. And how it all stems from living a, a, a, an unhealthy physical lifestyle and how that carries over into other aspects of your life. Because a lot of people don't realize that." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/2/202353 minutes
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How to Optimize Your TikTok for Business and Audience Growth with Wave Wyld

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized she could help other business owners use TikTok as a tool for social media marketing and she decided to go deep into this niche. There has been a lot of demand for this knowledge and it has been a blessing.Wave discusses the differences between TikTok and other social media platforms, such as Instagram and Facebook. She notes that on TikTok, users can be more authentic and there is an emphasis on entertainment and having fun. She explains that the algorithm tailors content to users based on what they watch and consume, and that you don't have to dance to be successful on the platform. She notes that Instagram is a more curated platform and that users don't have to show up in full makeup or with professional lighting and camera equipment on TikTok.HIGHLIGHTSWe know on social media it's not the whole picture. So you have to really recognize when you start comparing yourself to other people and stop. Believe me, I've been through all this stuff and this is why.My colleagues because why me? Yeah, stay in your own lane. I had a business coach years ago tell me, like, you need to stay in your own lane. And I even do this now because I don't want to be influenced by what other people are saying.You care about the quality of those followers. You don't want just any followers. Followers who could potentially become customers. So I teach more of a quality approach, and it doesn't intimidate people who are new as much who feel like pressure.People want more content ideas and they want to know what the newest content ideas are. So they're going to follow me to get more of them because I want more of this content.I teach content pillars, also known as content buckets or content categories, like other social media. You do that on Instagram, you would do that on TikTok too, right? You do the same thing.Don't forget to leave a review on Apple Podcasts.About Today's Guest Wave Wyld is a TikTok and Social Video Expert. She specializes in helping people who feel confused and overwhelmed with the TikTok platform to create the kind of account that creates loyal, raving fans, positions you as the expert and makes you more money in your business. Learn more about Wave here:www.wavewyld.comhttps://www.instagram.com/wavewyldhttps://www.tiktok.com/@wavewyldhttps://www.youtube.com/@WaveWyldJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/31/202344 minutes, 54 seconds
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How to Live a Limitless Life with Andy Ramage

Coaches, want to live a limitless life and help your clients do the same?Andy Ramage is an advocate for the alcohol-free community. He stopped drinking 10 years ago and it changed his life for the better. Now he wants to inspire others to do the same. In this episode he defines a middle lane drinker as someone who drinks averagely, heavily, moderately or not at all, which is around 70% of the adult population in the Western world.Andy believes that taking a break from alcohol can have a transformative effect on one's life. The conversation in this episode is about the fitness industry's all-or-nothing mentality and how it relates to alcohol. Andy shares about how he started drinking at 13 in order to fit in and how that led to a problematic relationship with alcohol. He explains how it felt like an elixir to fit in and how society's marketing and adults in their life made it seem like a great thing.After getting injured at 20, he fell into the world of the stock market and without competitive sports in his life, he felt that alcohol was his go-to for settling social anxiety. This connection between social settings and drinking stayed strong throughout his life. This conversation is about the influence of social environments on drinking habits. Andy explains how he found himself in a very social drinking environment when it came to  entertaining clients, as well as spending time with friends and family. Though it was not excessive compared to his peers, it was still too much to lead a limitless life as he does today.He emphasizes that what many people consider normal or moderate behavior is far from acceptable in terms of alcohol consumption. He explains that his story is important and should be heard by the 70% of the adult population who are in the middle lane of drinking, which means sometimes drinking moderately, sometimes heavily, and sometimes not at all.You are going to love this episode!HIGHLIGHTSAnd so for me, I want my kids to be around an environment where they have to really go the extra mile to make that conscious choice where the choice becomes so conscious and it's not accidental.The alcohol-free revolution is now you are gonna look like you are miles ahead of the game, even now miles ahead of the game by introducing this into your coaching, into your training.If you are interested in, in performance and wellness, for me, foundationally a break from alcohol's gotta live in that package, hasn't it? It's gotta be in there with your meditations and your ice baths and your exercise and your nutrition.You want the, the best performance, you wanna get the best results and, and this is the secret sauce for any of the trends listening. All of your clients will get better results.In terms of the training side, I think if you can live and breathe that message, and again, it has to be part of your story, but if it is part of your story, live and breathe that message and see the results that you get and talk about the consistency that you now have, I think is a great place to start.Don't forget to leave a review on Apple Podcasts.About Today's Guest Andy is a former professional athlete, who following an injury which cut short his career, went on to co-create two multimillion-dollar city brokerages. But after achieving traditional “success” Andy was left feeling broken. He was unfit, unhealthy, overweight, stressed and unhappy.Andy believed there had to be another way to be successful while staying super fit, healthy, maintaining a happy home life and doing it with a smile on his face. So, 10 years ago Andy went on an adventure to study the art of behavioural change and elite performance.The techniques Andy uncovered transformed his mind, body, business and most importantly his relationships. Inspired, Andy firstly co-founded a world-leading behavioural change platform (OYNB) OneYearNoBeer.com which is a 28,90 or 365-day alcohol-free challenge, inspiring over 100,000 people to transform their relationship with alcohol. And his latest venture, Seneca Performance is revolutionising corporate wellness through its unique mind, body and lifestyle management program for elite business professionals.Andy is also the author of two best-selling books and is one of only a few coaches to hold a Masters degree in coaching psychology and positive psychology. Andy’s unique background, education and experience make him one of the world’s leading behavioural change experts and performance coaches. He also regularly speaks about behavioural change and peak performance.Learn more about Andy Here:https://andyramage.com/https://www.instagram.com/andyramageofficial/https://www.areteway.com/https://aretewaycoach.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/26/202353 minutes, 19 seconds
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Unleashing the Potential of AI In Your Business

In this episode of the PT Profit Podcast, guest host Chris Liddle discusses how Artificial Intelligence (AI) technology can be leveraged in the fitness industry to help trainers and clinicians stand out. He identified five ways AI can help with content creation: content generation, content curation, content optimization, content scheduling, and reverse engineering captivating content. AI can be used to generate written content such as blog posts, articles, and product descriptions. It can also be used to analyze large amounts of data to identify relevant content for a target audience and optimize content for maximum impact and reach. AI can also help schedule content publishing at the optimal time based on user engagement patterns and audience demographics. Ultimately, AI can be used to reduce time spent on content creation and increase personal trainer's reach, helping them stand out in the fitness industry.HighlightsYou can extract clean data from every relevant source on the web with no code. So this is basically like having a supercharged assistant that helps you get through things that you would be looking at anyways, but helps you get through it more efficiently.You can use it for business intelligence, basically looking at your market, spending less time in collecting information and more time analyzing the data and making informed decisions. You can use it for competitive marketing, product availability, content aggregation, staying on top of the latest news, updates and research.And on the note of personalized artificial intelligent videos, there is also another platform called B-Human AI. So if you have ever bought a product or service and gotten a personalized message from it, maybe it was from the coach that you worked with, maybe it was from the founder of the business that you just purchased.So if you go to Tome app is essentially generative storytelling on demand. So where Tom could be useful is if you have to story tell and present on a topic and you need visuals and you need key points and you need it to be concise but also deliver what you're trying to say.It is a little bit of a learning curve going from one video editing software to the other. But what I would say is Descript is very user friendly, meaning that as you are starting to learn things, they're going to be easy to figure out just because of the platform and being very easy to find the features, find the buttons, and get help as needed with Studio Sound. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/24/202332 minutes, 13 seconds
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Getting Stronger Faster in Pregnancy with Erica Ziel

Erica started experiencing knee pain when she was five and the doctors told her it was growing pains. When she stopped growing at 14, her parents took her to the Mayo Clinic and the specialists there told her she needed to strengthen her legs. This was the turning point for Erica and she began her journey into strength training at a young age. She found success in her training and eventually became a specialist in the field. Erica shares her story with Beverley on the show.Erica experienced the power of movement to heal the body at a young age and was fortunate enough to learn how to do Olympic lifting with a great coach. She went on to study exercise science and Pilates, which further opened her eyes to the world of movement and healing the body. She was able to get rid of her own knee pain by the time she was 21 and continues to help her clients with their own movement and healing.Erica is a serial entrepreneur and Pilates instructor who started exploring fascia and pelvic floor function. She found that many of her clients, particularly moms in their late twenties and thirties, were experiencing aches and pains and being told by doctors that they would either have to have surgery or suffer with the problems for the rest of their lives. Erica realized that through fascial training and addressing pelvic floor function, she could help her clients. She switched her certifications to understand the techniques and verbiage used in the fitness world and found that focusing on the fundamentals of movement could help eliminate the pain and dysfunction her clients were experiencing. This led her to create her own instructor training.Erica gives an overview of his signature program, Core Rehab, which is designed to help people, even those without physical dysfunction, to learn more about the importance of balance and strength. She also created a pre and postnatal exercise specialist course to help instructors better understand the body and labor during pregnancy.Erica explains that she has seen that pregnant women can become stronger faster during pregnancy, but they should still be cautious and get their doctor's approval before beginning any exercise program. She emphasizes the importance of understanding the core and how to engage it properly, as this will help a pregnant woman use her core with every movement. HIGHLIGHTS"Those are like three common things that we see a lot of and are taught a lot of in fitness, still taught in fitness. And my first thing is, and I educate them on why I don't, I want them to start to be aware that we need to start breaking those habits.""How are you measuring performance? How are you changing the experience so that moms, so that your clients and, and, and you know, and important, how are you communicating as an instructor? To really shift expectations and help clients see that they're having progress.""Or he has to have energy and connection up through the entire body, feeling a light pelvic floor, lower belly, all the way through the top of the head, like with that full lift.""So, and a lot of women, especially a lot of moms, they talk their pelvis because it was a way to help compensate during pregnancy. I am, oh, I am untucking pelvis.""It causes us to lose space in our hips, causes us to use our back too much, and it causes massive imbalance in the pelvic floor. And so then if we have a tucked pelvis and we're going up and down in a squat in more of a tucked pelvis way, and we've got it loaded with a heavy weight and we're really not focused on lengthening through our body, we're not focused on finding the movement through our pelvis."Don't forget to leave a review on Apple Podcasts.About Today's Guest Erica Ziel, mom of three, received her Health and Human Performance degree from Iowa State University, is a Functional Diagnostic Nutrition Practitioner, Board-Certified Holistic Health Coach, personal trainer, Pilates instructor, deep core and pre/postnatal exercise specialist whose mission is to help women live a healthier, active life and heal their body through movement, breathwork, and gut health. Erica is the founder and creator of Core Athletica®, The Core Rehab Program, Knocked-Up Fitness® brand, Pre/Postnatal Exercise Specialist Course, and host of The Core Connections Podcast. She believes that anything you want to improve about your health and life, you can!Connect with and learn more about Erica:https://www.instagram.com/ericaziel/https://www.instagram.com/knockedUpFitness/https://www.facebook.com/EricaZielFitnessericaziel.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/19/202346 minutes, 32 seconds
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The NEW Way to Niche

Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to get specific in four different areas.The first of these areas is getting specific with the problem that the business is trying to solve. The second is to create a unique solution or process. The third is to get specific in one's target audience and the fourth is to get specific with the language used. This is a way to connect with one's ideal client and cut through the noise.If you enjoy this episode, please leave a review and 5-star rating on Apple Podcasts and send me a message on IG @bsimpsonfitness to share your biggest takeaways!Highlights"But when you start layering in your context your unique mechanism based on principles, you start to transcend into a new market, a market of one and its specificity. And you'll be able to communicate that type of specific process way of solving the problem and you'll start to cut through the noise and stand out.""And then the second way that you can niche is start to get very specific in your process. So you're going to create your own unique solution, your own unique mechanism.Release trying to find your niche and instead get specific in one or more of these categories, and you will subconsciously connect with your ideal client, and they'll raise their hand and say, yes, you're for me.""And when you are general, you are running the risk of speaking to no one and running the risk of leaving revenue on the table because your ideal client doesn't realize that you're for them." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/17/202319 minutes, 57 seconds
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The Nuero Side of Training with Jessica Raaum Foster

In this episode, Jessica shares her journey about how she came to find Z-Health, and how that has been pivotal in her being able to help people achieve their movement goals. She was instantly intrigued by the idea of using neuroscience to help people improve their movement. After becoming a certified Z-Health coach, she began to see amazing results with her clients and decided to become a master coach so that she could help even more people.  TIMESTAMPS0:02:17  How to Improve Performance0:03:58 Z-Health for Singers, Dancers, Actors: How One Workshop Changed My Life0:05:38 How Z-health Helped Her Improve Her Squatting Technique0:08:06 Z-Health and the Nervous System: A Conversation with Master Trainer Aaron Alexander0:10:09 A Program for Improving Motor Outputs0:13:58  The Benefits of Neuro Performance Coaching0:15:33  The Benefits of Vestibular Rehabilitation0:17:08  The Benefits of Neuro Movement Training0:23:01  The Benefits of Z-Health for Pain Relief and Hope0:24:37 The Benefits of a Sensory Lifestyle 0:27:40 The Benefits of Communicating with Your Nervous System0:29:25 The Impact of Parasympathetic and Sympathetic Tone on Athletic Performance0:30:57 The Importance of a Good Baseline in Your Self-Care Practice0:32:53 The Benefits of Exercise for Brain Health0:34:25 The Neurology of Presence: How to Feel Things Better0:38:23 Conversation between two women about chronic illness and how they found help.0:40:10 The Benefits of a Gut-Brain-Body Connection0:44:47 The Different Ways We Process Information and What Works Best for Each of Us0:46:33 The Power of PresenceHIGHLIGHTS"So that gut feeling you get is literally your brain body connection. And that for me, the changes that matter the most to me all kind of fall under that category.""And then also, what about things like the fats for the brain, at least for the developmental portions of the brain, not necessarily how the brain uses glucose for energy, but what about ketones and the fat components of our brain?.""Really waking up all of our senses and participating in the more the more we pay attention to something, the higher the load on the brain. And that's my business name, is the Neurology of Presence.""But the basics for the brain, the brain needs oxygen, it needs glucose and it needs nutrients. And if you're missing any of those things you were talking about this woman that kept tanking her fuel.""If there's an appropriate balance of parasympathetic and sympathetic tone, the breaks are off and I'm ready. I describe it as, like, cool. So I can measure that based on how well do I reassess?."Don't forget to leave a review on Apple Podcasts.About Today's Guest Jessica Raaum Foster is a highly sought-after neuro performance coach, and she is passionate about helping people reach their movement goals. She helps people get out of pain and improve performance by teaching them how to play with their brains. She does this by using practical tools and techniques from cutting edge neuroscience that can help people understand and then overcome obstacles in the nervous system itself that may be blocking them from achieving their health or performance goals.Jessica got certified in Pilates about twelve years ago, largely to stop waiting tables. She fell in love with it though, and realized that it could help her with her balance issues. She then decided to use her knowledge to help others improve their performance. Learn more and connect with Jessica here:https://www.instagram.com/jessicaraaumfoster/https://www.facebook.com/theneurologyofpresencewww.NeurologyofPresence.comNeurologyofpresence@gmail.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond. https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling. https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/12/202348 minutes, 59 seconds
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How to Know When to Scale Your Business

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business forward is the most important thing to do.In 2023, many service providers are still set up to fail, due to trading dollar for hour instead of growing their businesses. It is important to focus on tasks that will actually grow the business, such as content creation, which is a free way to connect with potential customers. If you enjoy this episode, let's connect! DM me @bsimpsonfitness and leave a review on Apple Podcasts.Timestamps0:02:04Scaling Your Business: What Does It Mean and When Is the Right Time?0:04:04The Importance of Leverage in Growing a Profitable Business0:09:00The Benefits of Delegating Social Media Tasks0:11:41Scaling Your Business: How to Maximize Your Leverage and Your Offer0:12:49The Benefits of Offering Tangible Outcomes to Clients0:14:32The Importance of Crafting a Profitable Offer0:18:48The Importance of Performance Metrics in Business0:20:19The Math Behind A Six or Seven Figure Business0:23:49The Scary Place of Making Decisions: What to do When You Need to Scale0:25:16How to Know When to Scale Your Business0:28:57The 5 Telltale Signs You're Ready to Scale Your Business0:30:43The Power of Trusting the Process0:32:09The Benefits of Taking on Risk in Your Business0:37:25The Different Ways That Millionaires View Their Business Problems0:39:05The Invisible Markers of Knowing When to Scale Your Business0:40:58The Benefits of Failing Highlights"This is a huge telltale sign about where you are in your business growth and where you are in the phases. People who are at the scale, it phase and the automated phase that's the fourth phase when they start to work themselves out of the business is that they start to view problems and challenges in their business differently.""Business growth happens in stages, both in the tangible and intangible. And what I mean by intangible is in my mind, in the way I think about my content, think about my business, and think about growth.Is your offer converting? Have you maximize your leverage?. Can you offer stack to increase profitability?. This is when you're going to know whether or not you're ready to scale.""So it's a balance between finding what is that threshold for you, for your market that you feel excited to serve on? Because if you start under charging for your services, you'll start to resent your clients, which is one of the worst things that you can do for your business.""The trouble is, the level of investment is not for me to decide. I can't tell you how many times I do Live Free experiences trainings, and I have hundreds of people register, and then five show up." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/10/202342 minutes, 51 seconds
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The Truth About Building Durable and Resilient Humans with Ed Williams

Ed Williams is a coach and teacher who helps people build durable and resilient humans. He believes in a contrarian approach to self-care and pushing oneself in a way that is fun, safe, and helpful. Ed shares his story of how he got into this work, as well as how he serves his clients.Ed Williams has been in the fitness industry for over 21 years and serves as an educator for personal trainers and coaches.He is also passionate about helping high school athletes recover from injuries. He believes that fitness is about being resilient and finding ways to be strong and durable.In order to build a resilient human, it is important to have a positive outlook and to be truthful. It is also important to learn and continue to evolve in order to be successful. Ed believes that people are more resilient than they give themselves credit for, and that strength training is a positive tool for building strong, resilient people. He also believes that the message of people being weak and fragile will never work in the space of helping people, especially when it comes to strength training.HIGHLIGHTS"That's our biggest challenge as coaches, young or seasoned. Part of that is pushing people past that first perceived barrier to get them believe and get some buy into what it is that you're actually going after that people are capable of far more than they think.""I've been around the industry long enough to see that pendulum and have seen it swing back and forth violently hoping that it would come somewhere in the middle. And clearly we're still swinging the pendulum back and forth.""If I can't push you outta your comfort zone enough to raise your ceiling of where you understand that you are, then there is no purpose. If you can just go do that by yourself. So if me as a coach, I'm not pushing outside your comfort zone, making you tap into places and realize that you can do things you didn't think you could do. And that doesn't have to be super scary, right? We're not throwing you off the cliff, off a bridge somewhere. It's no, you can be tired when you take two more steps. Those two more steps for somebody that really didn't think they could take another step. Hopefully the gate for the next 5, 6, 7, 10 steps because you break through that ceiling.""You're weak, you're gentle, you're frail. These kinds of things. All of a sudden when they realize that no, I am strong, physically strong as well, it just builds something very different in terms of empowerment for most people, especially women. I've watched that transform personalities, attitudes.""So the kids falling down and getting back up they're determined to walk, and if those of you that have not been around kids, if you help them up too often or you make a big deal out of their fall, you stunt their growth."Don't forget to leave a review on Apple Podcasts.About Today's Guest Ed Williams is a Strength Coach and Educator who has trained athletes and consulted with coaches in the industry for over 2 decades. He's a husband and a father of four kids and prides himself in making people realize how strong they are.Follow Ed on Instagram:https://www.instagram.com/edstrengthacademy/  Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/5/202349 minutes, 25 seconds
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Lessons of 2022 for 2023

In this episode, we talk about some of the biggest lessons I learned in 2022 and how I'll be using them to grow my business in 2023. I share that it is important to document your journey and to look back on your accomplishments in order to see how far you have come.I talk about the importance of focusing on your wins and not letting the frustration of the journey get in the way of your success. We're going to reflect on the power of the New Year and how it can be used as a time to reset and focus on goals. It's important to look for the wins and lessons from the past year in order to move forward in a positive way. This episode also discusses the importance of setting resolutions, and argues that people often don't set them because they don't want to disappoint themselves. The truth is, that honoring your word is more important than being perfect all the time, and that setting resolutions can help you achieve your goals.This episode is about integrity and goals. If you enjoy this episode, please share with someone you think needs to hear it and leave a 5 star review on Apple Podcasts!HIGHLIGHTS"Then I realized that it kind of goes back to integrity and really being back to my word and looking at the areas of opportunity for me. So it was this time last year, so it's officially been a full year where my Instagram has completely shut down.""I'm going to mess with my mental game on it, but I couldn't even walk up to go to the bus stop without dying and coughing. I mean, I joked about how I probably have a ripped six pack underneath me because first of, the shivers when I had fevers for five days, and then second, because I couldn't stop anyway COVID it really put me on my back.""So that was one of the biggest lessons I learned. So now remember, I said in the event, I'm laughing because I listen, I really do live my life. These are the lessons I'm going to learn and that I need to learn.""When you can start making data driven decisions instead of what I'm doing emotional driven decisions. And then I realized that I was throwing the baby out with the bathwater and if I had just taken a closer look, it would have changed the game.""This isn't a lesson that I learned in 2022, but it is a lesson that I've learned in my life. Sometimes the answer is not on the outside view. You have all the answers inside of you."Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/3/202348 minutes, 31 seconds
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Conscious Fitness with Fit2Fat2Fit Drew Manning

You've likely heard of Fit2Fat2Fit over the years and the reason being is that he's gained a substantial amount of weight over a short period of time and lost it all on purpose not only once, but TWICE! First in his 30's and then in his 40's to gain deeper understanding of other people's experiences. Drew Manning joins us on the podcast to talk about the insights these life experiences gave him. Being able to understand the emotional aspects that can make weight loss difficult better equipped him to teach people how to love themselves instead of starting their journey out of self hate. You're going to love this episode! Don't forget to leave a review on Apple Podcasts.About Today's Guest Drew Manning is a NY Times Best Selling Author of the book, Fit2Fat2Fit and is best known for his Fit2Fat2Fit.com experiment that went viral online. He's been featured on shows like Good Morning America, The View and many more. His experiment has become a hit TV show, called Fit to Fat to Fit, airing on A&E and Lifetime. Drew also has a very successful podcast called The Fit2Fat2Fit Experience and has reached over 1.7 Million downloads. Since his self-experiment went viral, Drew has become known as “The Keto Guy”, his online 60 Day Keto Program has had over 200,000 downloads. Because of his message of living a vulnerable and authentic life, Drew has helped thousands of people learn to live a healthy lifestyle and completely transform their lives.Learn more about Drew:https://www.instagram.com/fit2fat2fit/https://fit2fat2fit.com/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/29/202254 minutes, 41 seconds
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Set Goals for 2023 You Actually Achieve

Are you a goal setter? Have you accomplished all the goals that you had set out for 2022? It's important to take time at the end of each year to reflect, celebrate and create a plan for the year ahead. Going through a goal setting process is much more likely to lead you to success than to just hope for things to happen.Join us in this episode as we go through an exercise to set goals for 2023 that set you up for success.Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/27/202225 minutes, 20 seconds
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Community, Connection, and Team Building with Amanda "Wheels" Wheeler

The people you surround yourself with and whom you build your business with are game changers. Whether you're finding the people that allow you to grow or finding the people who will grow your business, it's important to know what to look for.This episode has a lot of takeaways for those looking to reach bigger goals their brick and mortar business as well as those looking to find the right person to add to their online business. We talk about everything from having Standard Operating Procedures to choosing a person you can trust and have the right conversations with.You're going to love this episode with Wheels! Don't forget to leave a review on Apple Podcasts.About Today's GuestAmanda "Wheels" Wheeler has been in the fitness industry for over 15 years. In that time she has been a manager, fitness director, gym owner, and business mentor. Her clientele span a broad range from professional athletes, Broadway stars, bodybuilders, powerlifters, older adults, youth athletes, and the “not stoked about fitness, but I know I should do it and need accountability” gym goer. In coaching land, she is a Certified Strength and Conditioning Specialist with a strong suit in program design and delivery of the experience from the start of the session to the end. Her real passion lies in leading teams. She loves psychology, managing humans, establishing trust, creating buy-in, and making sure everyone is rowing the boat in the same direction. When she’s not doing fitness things, you can find her applying chapstick, playing with her pitbull, and experimenting with art. Follow Wheels here!https://www.instagram.com/wheelssnacks/https://www.tiktok.com/@wheelssnacksJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/22/202249 minutes, 58 seconds
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Upgrade your Video Content with Enrico Incarnati

Have you ever felt that your content didn't get the reach that it deserved? You're going to want to tune into this episode with Rico. This episode is geared for everyone that's looking to get better at video. Whether you're just starting out or have been doing it for a while, Enrico shares with us a lot of the trends and important key takeaways that all business owners should be aware of when growing an online business.  Don't forget to leave a review on Apple Podcasts.About Today's GuestEnrico specializes in helping Health & Fitness Professionals, Online Fitness Coaches, and Fitness Business Owners grow their attention and audience on social media. He's a Media Strategist and Videographer with experience working with some of the most widely recognized fitness professionals on social media including Jordan Syatt. He has an impressive collection of limited edition Oreo cookies and has an obsession with espresso. You can connect with Rico here:https://www.instagram.com/rico.incarnati/https://www.tiktok.com/@ricoincarnatihttps://www.facebook.com/groups/401316581284121/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/20/202257 minutes, 57 seconds
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On Violence - The Human Experience with Randy King

What are the first things that you think of when it comes to the topic self defense? Randy King has a wealth of knowledge around avoiding and reducing violent or dangerous situations. Whether for the safety of yourself or loved ones, his insights are incredible and full of value. The way in which we communicate can determine the situations we find ourselves in. This can play a huge role in how we experience different situations in our life both personally and professionally. This episode is incredibly educational. Let us know what you think when you tune in!Don't forget to leave a review on Apple Podcasts.About Today's GuestRandy King is a highly respected authority on conflict management and violence prevention. He has taught in 10 countries and over 60 cities, and his work has been featured in media outlets around the world. He is the president of 80:20 Conflict Management Strategies, a company that provides training and consultancy services in the field of conflict management and violence prevention. Randy is also an internationally recognized self-protection specialist who has been involved in martial arts for over 30 years.Randy is a man with an interesting perspective. In 2002, his perspective and confidence were shattered when he survived a stabbing while attempting to deescalate a violent situation. This experience led him on a journey to understand human behavior.He soon realized that the old ways did not serve as a functional platform.Randy has always been fascinated by conflict. What makes people tick? How does the mind work in high-stress, life or death situations? This quickly changed his desire for technical expertise into a hunger to demystify the psychology of violence through evidence-based research.Combining his growing knowledge with practical experience, he built KPC Self Defense, a highly successful local gym that he carved out of Edmonton’s inner city. KPC’s mandate was to train and empower today’s most vulnerable members of society - working alongside at-risk youth, victims of abuse, and the general population As an instructor, Randy quickly realized that one size does not fit all. He took great care in understanding each individual's needs and motivations; adapting his teaching style so that students could learn effectively and apply what they had learned in their own lives.His innovative and progressive methods gave people a realistic, easy to digest set of tools that helped propel him onto the world stage. He's been invited all around the globe to share his unique perspective on training with others in hopes they can use this knowledge for their own personal gain too!Randy is highly sought-after as an educator and consultant in the area of conflict management and violence prevention. His clients and colleagues appreciate his insight, practicality, and dedication. Randy has a unique ability to make complex topics easy to understand, while maintaining a focus on the practical applications of the material. He is known for his personable demeanor, making him an excellent choice for keynote speeches or workshops.He continues to teach people how to protect themselves both physically and emotionally. He is a highly sought-after speaker and coach, and his work has helped countless people live happier, more fulfilling lives.Learn more about Randy here:https://www.randykinglive.com/https://instagram.com/randykinglive/https://tiktok.com/@defencetalkswithdadJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/15/20221 hour, 5 minutes, 43 seconds
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The Fastest Way to Grow Any Health and Wellness Business Online

Do you feel like you're ready to quit? You might not be alone. A lot of businesses in this industry never make it past the first 18 months. It's important for you to know for yourself how you are measuring your effectiveness and what areas you may need help with.As we reflect on the past few years, it's clear that a lot of what used to work in marketing and growing a business has changed. With the rise in AI tech, short form content and digital connection people's needs and wants are changing. With that said, if you're in this industry helping people, there will always be people who value your service. They may just not know who you are yet. Ready to start making bigger leaps as we go into 2023? Tune in to hear more. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/13/202231 minutes, 31 seconds
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Building Strength for All Bodies with Lee Boyce & Melody Schoenfeld

When it comes to training people, we can often find that we need to gain experience before we can truly see the nuance in lifting styles. If your client's goals are simply to lift more than they used to and be as healthy as possible, there's a wide variety of exercise selections that will help them get there. In this episode, Lee Boyce and Melody Schoenfeld talk about their new book that just released and is available internationally, Strength Training for All Body Types: The Science of Lifting and Levers"Every person’s body is different. Short, tall, or big all over, training should be designed to accommodate an athlete’s different joint angles, bone lengths, and overall body structure. In Strength Training for All Body Types: The Science of Lifting and Levers, Lee Boyce and Melody Schoenfeld have teamed up to create a unique resource that explains how different bodies manage various exercises and how to best take advantage of physical attributes to optimize those movements."You're definitely going to love this episode. It was amazing to have these two legends on the show!Don't forget to leave a review on Apple Podcasts.About Today's GuestsAbout Lee BoyceLee Boyce is a strength coach and educator based in Toronto, Canada, working with clients and athletes since 2007. He’s developed international recognition as a trainer and as the most prolific fitness writer in the world working today. His expertise has seen him published over 1200 times and counting by some of the largest publications in the world of fitness and lifestyle media, including Men's Health (US and UK), Oxygen, Inside Fitness, SHAPE, The Wall Street Journal, The Huffington Post, Esquire, and The National Strength and Conditioning Association's Personal Training Quarterly journal.A former university level sprinter, long jumper, and Kinesiology major, Boyce attributes this blend of theoretical and practical experience to his depth of understanding of the human body, to help people simplify difficult concepts. As a public speaker, he delivers lectures, workshops and seminars around North America and abroad, to share innovative troubleshooting guidelines for trainers looking to improve professionally. As a part-time college professor (Fitness and Health Promotion diploma program in the Faculty of Health Sciences and Wellness at Toronto's Humber College) he encourages critical thinking to escape the confines of one-size-fits-all, rule-based exercise science advice.Follow him on Instagram @coachleeboyceAbout Melody SchoenfeldAt 5’0” and 100lbs of vegan fury, Melody Schoenfeld is a certified, highly educated personal trainer with almost 20 years of training experience in many different disciplines. Melody is a Certified Strength and Conditioning Specialist with the NSCA, a level 2 RKC, a CK-FMS, a Certified Nutrition Specialist, a Certified Indian Clubs Specialist, and is Z-Health R, I, S, and T Phase certified. She is also a CAMTC Certified Massage Therapist specializing in a hybrid of trigger point, myofascial release, and Thai massage. Melody is currently in the process of obtaining her master's degree in traditional Chinese medicine. Melody clearly has a severe education addiction for which she probably needs a support group.Melody owns and operates Flawless Fitness, a personal training and massage therapy company located in Pasadena, California. You may have seen her writing in such publications as VegNews, Pasadena Magazine, Pasadena Star News, the Chicago Tribune, Rose Magazine, and the NSCA’s Strength and Conditioning Journal.When not writing, Melody loves deadlifting, swinging kettlebells for unreasonably long periods of time, pushing her strength limits, hitting things with sledgehammers, bending steel, hiking, traveling, language-learning, vegan cooking and raw chocolate-making, doting on her dog and cats, performing with her 80s rock cover band (she’s the lead singer), and telling really, really, really bad jokes. You can find her website at Flawless Fitness and her blog at Melody Schoenfeld. And if you’re in a health- or fitness-related education class, there’s a very good chance she’s in the room.Follow her on Instagram @5ftfury1Buy their book on AmazonJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/8/202259 minutes, 48 seconds
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12 Days of Building an Audience of Customers

Are you getting setup for 2023? If you look at some of the most successful businesses, they're strategizing well in advance to secure their goals for the year. In this episode we reflect on the last month and look at some of the things that are going to be important in building an audience of customers. If you want your business to support your livelihood and be your career you need to have a system in place to ensure your business isn't just a side hustle. If that sounds like you, you're going to want to tune in!Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/6/202229 minutes, 13 seconds
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Building Rapport in Your Gym and Business Through Validation with Lucy Hendricks

If you're looking at building retention and creating an atmosphere that fosters a successful in-person training business that will survive any challenge, this is going to be an episode you'll want to listen to.Lucy talks about the work she's put into herself as a coach to become a better communicator to her clients. In the show, she talks about some resources that have been really valuable to her including Love Skills by Linda Carroll and I Hear You by Micheal S. SorensenThis is Lucy's return appearance to the show! If you want to go back and listen to her first appearance on the podcast, check it out hereDon't forget to leave a review on Apple Podcasts.About Today's GuestLucy Hendricks is a gym owner from Lexington, Kentucky. Where all the people who once were terrified of walking into a gym, give it a try, and then never leave. It's a thriving business that has grown by word of mouth.Over the years she's worked with coaches internationally to help them have greater success with their clients. She's a member of the Business for Unicorns, and a Speaker and Mentor.To learn more about Lucy, you can follow her on Instagram here:https://www.instagram.com/lucy_hendricks/Or go to her gym's website here:https://www.enhancinglifegym.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/1/202252 minutes, 43 seconds
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Relationship Building in Your Career and Beyond

Nobody can truly be successful without a community of like-minded people. If you've ever been curious about how to make strong connections in the industry, this episode expands on some of the many opportunities there are to meet people that you can learn from and further establish yourself in your career.Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify! About Today's Guest Chris Liddle is part of the BSimpson Fitness Team and is also an in-person trainer and online coach based in Edmonton, Alberta, Canada.Learn more about Chris here:https://www.instagram.com/christianliddle/https://invigoratetraining.com/links/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/29/202236 minutes, 12 seconds
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Taking the Leap inside Your Business with Sam Tardif

In this episode with Sam Tardif, we really dive deep into the communication skills that can be a catalyst in your career. Whether you're providing feedback or receiving it, how you communicate and how you listen will make a huge difference in your outcomes. If you're ready to bet on yourself and start your own business, this episode comes with some key takeaways that will be very valuable for you. Tune in and let us know what you think!Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!About Today's GuestSam Tardif is a Certified Personal Trainer and Strength & Conditioning Coach with a passion for helping people discover their potential.He is a firm believer that everyone has the ability to do great things with the right mindset and willingness to work hard for it. Sam takes time to truly connect with the people he works with to create the best outcome possible. As an athlete with a busy career himself, he understands that life isn't always conducive to strict periodized programming. Learn more about Sam on Instagram:https://www.instagram.com/sam_tardif_/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/24/202244 minutes, 12 seconds
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The Biggest Lessons from 6 and 7 Figure Business Owners

As you reach new levels in your business, you're bound to encounter some lessons along the day. In this episode, I share with you my experiences that have taken me to where I am, as well as the lessons learned by many of my mentors and colleagues who are currently 7 figure business owners.  Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/22/202236 minutes, 10 seconds
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How to Coach Women Over 40 with Steph Gaudreau

Knowing when to pivot in life is key to having a rewarding career in any industry. In this episode, Steph shares a little about how she made the shift from working as a teacher in the classroom to working as a coach online. She also talks about what helped guide her to working specifically with women over 40. You're going to find that there are a lot of key talking points to listen to if you are someone who works with women or is looking to better your health as an athlete. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!About Today's GuestSteph Gaudreau helps women athletes over 40 fuel themselves better so they get stronger, increase their energy, and perform better in the gym.She’s a Nutritional Therapy Practitioner with an emphasis in sports and performance nutrition, Certified Intuitive Eating Counselor, author, nutrition and fitness coach, and podcaster.Steph has written three books. Her newest book The Core 4, is a #1 Amazon best-seller. It shares her Core 4 pillars of health (HarperOne). Her award-winning book, The Performance Paleo Cookbook: Recipes for Eating Better, Getting Stronger & Gaining the Competitive Edge (Page Street Publishing, 2015) and the best-seller The Paleo Athlete: A Beginner’s Guide to Real Food for Performance (self-published, 2014).  Steph has a popular weekly nutrition and fitness podcast, Fuel Your Strength, sharing how athletic women over 40 can learn how to eat, train, recover, step into their strength, and feel like badasses! To date, it’s had over 4 million downloads. She’s also the creator of Strength Nutrition Unlocked and the Women’s Strength Summit.Steph’s an accomplished strength coach (USA Weightlifting Level 1) and is the creator of fitness programs like Dynamic Dumbbells, Made Strong, Basic Barbell, and Oly Lifting Basics. She coached Olympic weightlifting at CrossFit Fortius in San Diego for almost 4 years and earned numerous CrossFit certifications.In addition, Steph’s an international speaker on the subjects of nutrition and strength training, giving talks at the Ancestral Health Society and the Ancestral Health Society of New Zealand. Steph’s been recognized in the media by publications such as MindBodyGreen, Outside Magazine, Triathlete and SELF, has appeared on ESPN Radio, and her blog was named by Greatist as one of its 15 Must-Read Health and Happiness blogs of 2016. Scroll down to see more media appearances.She lives in San Diego with the loves of her life, her Scottish husband Z and her cat Ellie. When she’s not lifting heavy stuff, you can find her tending to her garden, standing on the dining room table to get the perfect food photo shot, practicing Brazilian jiu-jitsu, and reading about how to be a better human.Learn more about Steph Here:https://stephgaudreau.comhttps://instagram.com/steph_gaudreauhttps://instagram.com/fuel.your.strengthJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/17/20221 hour, 1 minute, 2 seconds
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Growing an Audience and Monetizing a Podcast with Chris Liddle

If you're a podcast host or looking to start a podcast, this episode is for YOU! Chris takes you through a series of key points in being a podcast host. Everything from diving into why you want to start a podcast and what's possible for you as a host. Whether you're looking to grow the audience or find ways to monetize, this episode is packed with information that will bring you value.Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!About Today's GuestChris Liddle is part of the BSimpson Fitness Team and is also an in-person trainer and online coach based in Edmonton, Alberta, Canada.He has many roles within the fitness and media realm that have given him a great deal of first hand experience when it comes to the podcast space.Learn more about Chris here:https://www.instagram.com/christianliddle/https://invigoratetraining.com/links/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/15/202248 minutes, 14 seconds
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The Whole Brain Approach To Pain Management with Trent McEntire

Coaches, are you considering the impact your senses might have on your movement? You might be leaving opportunities for progression on the table.In this episode with Trent McEntire, we talk about how he lived his youth without knowing he had Cerebral Palsy until adulthood.Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovered to repair his own body also became the foundation for what would be his life’s work.It's an amazing conversation can't wait for you to dive in!Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!About Today's GuestFor more than two decades, Trent McEntire has been helping people gain back their mobility – a story he knows well. Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovered to repair his own body also became the foundation for what would be his life’s work.Trent attended Western Michigan University where he received a BFA in Dance, requiring in-depth Movement Science and Training including Feldenkrais, Laban Movement Analysis, Bartenieff Fundamentals, Kinesiology and Anatomy. Trent was awarded the Presidential Scholar while attending Western Michigan University and in 2015-16 was named Distinguished Alumni for his innovations.Upon graduation, Trent pursued a career as a professional dancer where he performed on stages throughout the country and abroad. Throughout his professional dance career, Trent continued to leverage his methods to repair his own movement limitations and also helping other professionals to overcome their injuries. Helping others is what eventually led Trent to opening his own studio where he focused on teaching movement therapy and rehabilitation.For more than 20 years, Trent’s transformational methods and tools have changed thousands of lives for movement professionals and clients -- children who struggle with focus; seniors who have lost their balance and mobility, individuals experiencing neurological conditions; and athletes who have suffered concussions and injuries. Trent’s transformational methods and tools are now used across the globe.Today, Trent’s mission is to deliver his methods and tools out to everyone who needs help with moving past physical and brain-related limitations. The Fire Up Your Brain program was created by Trent as a fun, engaging, and affordable way to support this mission. In addition to his professional teaching, Trent spends his time problem solving and educating the world through his AskTrent Live programming, building a network of BrainSpeed Coaches, and facilitating speaking engagements to further educate the public on enhancing brain performance.Learn more about Trent:https://www.fireupyourbrain.com/https://www.facebook.com/fireupyourbrainhttps://www.mcentirepilates.com/https://www.instagram.com/mcentire_pilates/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/10/202250 minutes, 55 seconds
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Using Your Voice to Grow Your Business with Katherine Beck

Your voice and how you use it matters in your business. Have you ever thought about how you could be perceived on an international scale through the way you speak? In our constantly changing industry where more and more coaches and businesses are working with people internationally, it's important to take these things into consideration.Katherine Beck shares some of her insights on using your voice in this episode! You're going to want to tune in to learn more. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!About Today's GuestKatherine Beck is a Voice Coach, Voice Actor & Host to two Globally ranked Podcasts.Born and raised in Chicago, her dream was to be an actress.  She refused to go to traditional sleep away camp and instead, she attended summer camps that specialized in acting like Interlochen Arts Camp and Carnegie Mellon University.   When she was 17, after begging and pleading with her Mom for years, she finally got her first agent.  The auditions started, there were callbacks and she was hooked. Before she knew it, she was on a plane heading for the bright lights of Hollywood.As soon as she landed in Hollywood her acting career quickly shifted into voice acting as she fell in love with creating characters with her voice. All she could think about was becoming the next iconic cartoon character.But in a split second everything changed when she randomly met an Australian one night in LA. Before she knew it she was getting married and moving to Australia.So what does an American actress do in Australia? Learn the Australian accent to continue to work. It was challenging but she did it and she started to book roles in an Australian accent.And that's when she started getting asked by other Actors to teach them how to sound American. And that was the beginning of her journey into voice coaching.Learn more about Katherine:https://www.katherinebeck.com/https://www.instagram.com/katherine_beck_/https://www.tiktok.com/@katherine_beck_Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/8/202254 minutes, 6 seconds
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The Journey to 200 Episodes and What's Beyond Guest Hosted by Chris Liddle

Episode 200! We've made it a long way since the start of the PT Profit Podcast back in 2020. There's a lot to reflect on and celebrate for this episode and so we've set it up with Chris Liddle as the guest host interviewing Beverley.Within this episode, there's a lot of takeaways around important career lessons and some of the realness that comes with going after a business goal. No matter what industry you're in, if you're a high performer, you will likely find yourself in a situation where you've either lost momentum in your physical and mental performance. This often happens as the outcome of your focus to increase your business metrics.We've probably all been there. With great success comes learning moments and moments where we learn what we need in life in order to be at our best. The important takeaway is that being surrounded by likeminded people and having someone to give you feedback can be incredibly powerful.  In celebration of Episode 200, we are encouraging our listeners to head over to Apple Podcasts and review the podcast. You can review this episode or any past episode of the show. Take a screenshot of your review once you've posted it and send it to [email protected]. BSimpson Fitness will be donating $20 to Children of the Night for every review of the PT Profit Podcast all the way until the end of November 2022.It's a month about generosity and this cause is incredibly important and deserving of support. To learn more about Children of the Night, you can head here.You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/3/202256 minutes, 57 seconds
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4-Ingredients Every Successful Fitness Business Has to Scale Beyond 6-Figures

Are you a coach or business owner? This episode is actually from a live call we did in our Online Marketing for Fitness Professionals group. Whether you're trying to reach your first 6-figures or taking it to that next level, the fundamentals of staying in alignment are the same. If you're listening to this on November 1st, we've got a live training today at 12:00 PM EST. Sign up here! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSimple Scaling FREE Training (November 1st - 12pm EST) - Health Pros, turn your science skills into sales, even with just a handful of followers without being pushy or feeling sleazy and stressed about 12-14 hour work days. https://www.bsimpsonfitness.com/simplescaling PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/1/202221 minutes, 19 seconds
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Mace Training with a Scoliosis and a Fused Spine with Teresa Teuscher

Coaches, just a reminder, you don't have to let an obstacle define you. You are capable of success! You're going to feel empowered after this episode.Teresa Teuscher is the perfect example of resilience and determination having been diagnosed with scoliosis and living with a fused spine. Through consistent effort and patience, she found a way to help people through the obstacles she's overcome in her own fitness journey. Now she works with a diverse group of people helping them achieve feats of strength they were never able to do before.If this episode inspires you, we'd love to hear about it. Tag us on social when you screenshot the episode and let us know what message stood out to you.Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's GuestTeresa Teuscher is a native New Yorker who grew up in a theatrical family. As a young girl, she studied ballet at The American Ballet School & Joffrey Ballet. At the age of 10, she was diagnosed with Scoliosis which would lead to surgery. Due to limited post surgery physical therapy treatments, she developed her own exercises & methods on how to move.This would result in her keen interest in the body & exploring the most effective techniques & principles of her physical well being, while coming to terms with the emotional challenges of her body's limitations.After her daughter was born, she became a personal trainer & group fitness instructor. She works with a diverse group, ranging from teenagers (including her daughter who was diagnosed with Scoliosis), adults & mature adults.Some of her specialties include being able to relate to her clients who are emotionally challenged by their physical limitations.Her mission & goal is to empower people to move safely & pain free. She customizes effective, challenging and fun workouts of strength, mobility & flexibility training using different modalities. When you work with her, you will learn how to use kettle bells, free weights, body weight (perfect for traveling) & have fun.Learn more about Teresa:https://www.instagram.com/t3fitt/https://www.t3fitt.com/https://www.tiktok.com/@teresat3fittJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/27/202252 minutes, 33 seconds
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Reduce Your Content Creation Time By Half

Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. You know what they say, work smarter not harder. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/25/202216 minutes, 27 seconds
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Understanding Power Skills with Ali Kershner

This episode with Ali Kershner is amazing for honing your soft skills aka power skills. Whether you're just getting started in the industry or working towards the next step with your growing business, there are takeaways that are transferable for everyone. We all work with people, we all utilize power skills.The ways we show up and communicate have a huge impact on the outcomes in our business. Ali is a deep thinker and loves to get to know people and you'll get to know more about how she does that and the strategies she uses as you dive into this amazing conversation.To help the show grow, share the episode in your story or send it to someone you think might really value this conversation.Let us know what you think and tag us on social so we can chat about your takeaways!Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's GuestAli Kershner is the Director of Creative Strategy at Art of Coaching where she oversees education, marketing and content creation while co-facilitating workshops and live-events.Prior to joining Art of Coaching, Ali was the Associate Sports Performance Coach for Stanford Women’s Basketball and Women’s Golf. While at Stanford, she helped the Cardinals to a PAC-12 Regular Season and Conference Tournament Championship (2021) as well as an NCAA National Championship (2021).Before Stanford, Ali was an Assistant Sports Performance Coach at The University of Kansas where she worked with women’s soccer, women’s basketball, swimming and women’s golf. Ali also earned her Master's in Exercise Physiology from Kansas and is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.Learn more about Ali:IG: @kershner.ali Twitter: @alikershner Website: artofcoaching.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/21/202249 minutes, 20 seconds
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How to Upgrade Your Visual Brand on Social with Ula Kaniuch

WOW! Coaches and business owners, this episode is a must-listen for anyone looking to upgrade their visual brand online. Ula joins us to talk about everything from the pillars of a brand to how and why to choose colors. Whether you're a brand new or well-established business, you're going to want to tune in. Let us know what you think and tag us on social!About Today's GuestUla is a self-described creative swiss army knife. Ula shapes and defines the lens of how your brand is perceived. A digital sleuth, she crafts clever and effective storytelling strategies that are essential to your brand’s success. She is also a photographer, designer, and social media manager, that supports her clients through the ups and downs of building a brand in an increasingly digital world. She documents her life through photography and is lucky enough to support brands by bringing their visions to life. Her work supports content libraries, websites, social channels, in addition to the occasional instance where she is on sight for events. Ula has a background in graphic design and brand engagement, with a degree in Visual Communication Design from the University of Alberta.Her focus is photography that shares brand stories. She thrives when she gets to work with passionate business owners, marketing teams with visions, and those open to working collaboratively. In her downtime you can find Ula running, practicing or teaching yoga, exploring with her partner in their blue van, and telling her own story on Instagram @avibrantmind. She is also obsessed with her dog Indy, consumes endless podcasts, and has a jungle of plants in her home.Learn more about Ula:https://www.instagram.com/avibrantmind/www.avibrantmind.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/19/20221 hour, 1 minute, 11 seconds
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Intentional Progression of Serving with Meghan Callaway

Coaches, why do you do what you do? Are you here to be of service to others?Meghan talks about that and more on this value-packed episode. We talk about the importance of finding good people in and out of the industry and how consistency wins when it comes to progression and reaching your goals.Meghan is a highly experienced and truly genuine and kind human. You may know her from her series of Ultimate programs or from her content on social media. Meghan sets a high standard for clear communication and loves to find light bulb moments for the people she works with. Meghan also hints about some upcoming offerings in 2023 that you're going to want to know about. Want to learn more? Let's dive into this episode! About Today's GuestMeghan Callaway is an internationally recognized coach whose created programs such as the The Ultimate Pull-Up Program, The Ultimate Push-Up Program, The Ultimate Lower Body And Core Program, The Ultimate Pistol Squat Program, and The Ultimate Landmine Program.She's been a coach for nearly 2 decades and was exclusively in-person for the first 14.5 years of her career. She uses a "3 E" approach where she wants her clients or people who follow her work to feel EDUCATED, EMPOWERED, and EXCITED. This approach has been a game changer for her as a coach and as an educator.As a life-long athlete, Meghan played competitive soccer for 27 years and also grew up playing ice hockey and baseball on boys teams. Meghan is a HUGE Blue Jays fan which went full circle because she's actually worked with the president/CEO of the Blue Jays with her training offerings. Despite the obstacles that can be faced in this industry, Meghan has found ways to consistently develop herself and achieve success. This has led to many opportunities in helping other coaches with their coaching and their business. When Meghan's not working, she loves spending time with her cats Bailey and Erik, she's a voracious reader,  loves music, and has been learning Swedish for 2+ years while refreshing her fluency in French. To learn more about Meghan, you can go here:https://www.instagram.com/meghancallaway/https://meghancallawayfitness.com/New FREE Training Starting October 17th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/13/20221 hour, 3 minutes, 15 seconds
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How to Add Value to Your Products and Services

Coaches, if you want to get to the next level in your business, this episode is for you! Knowing how to add value requires you to know what value looks like to your target audience. Is it the speed of the service or the level of connect? Is it convenience or is it the transaction process.Adding value is less about needing to use sleazy sales tactics to change people's minds. In fact, it's nothing to do with that. Adding value is taking obstacles out of the way of your client reaching the goal they have in mind. You're either making it easier or faster for them to get from A to B.Love this episode? Leave us a review on Apple Podcasts! New FREE Training Starting October 17th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/11/202219 minutes
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Building a Career You Love with Dan Feldman

Dan Feldman joins us for an incredible episode talking about balancing out your career, building a lucrative business, and breaking through brick walls. He shares with us how he became a Registered Dietitian, and the many passions and pursuits he has in his life.You're going to get a lot of takeaways from this episode so be sure to screenshot and tag us so that we can chat about what it.Remember to leave us a review on Apple Podcasts.About Today's Guest Dan Feldman is a registered dietitian with a private practice and competitive powerlifter. He has a passion for nutrition, research, lifting weights, and helping people. In his downtime he also enjoys learning language and honing his musical skills on guitar and piano.Dan earned his Bachelor of Science in Dietetics in 2016, and his Master of Science in Human Nutrition in 2018, both from the University of Delaware. He went on to complete his dietetic internship at Long Island University (Post), an ACEND-Accredited program, in 2019.To learn more about Dan, you can head here:https://www.instagram.com/powerlifterdietitian/https://danfeldmanrd.com/New FREE Training Starting October 10th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/6/202251 minutes, 41 seconds
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How to Be Polarizing and Kind

Coaches, do you want to know how to stand out in the space? You don't have to be polarizing in a way that says one person is wrong. You can be polarizing in a way that shows your conviction in what you are here to do for your clients and people you serve. Finding the ways that are true to you, to take a stance regarding what you have to offer for people is important. As mentioned in the episode, here is the link to  Building Financial Freedom & Affluence with Mel AbrahamIf you have any questions about this episode, reach out on social! Take a screenshot of THIS episode and tag @bsimpsonfitness and we can chat about where you're at or where you want to be by the end of Q4.Remember to leave us a review on Apple Podcasts.New FREE Training Starting October 10th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/4/202219 minutes, 24 seconds
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On Getting Your First Pull-Up with Angela Gargano

Coaches, this episode with Angela Gargano is SO POWERFUL! She shared with us about tearing her ACL on national television and how she believes in going back to basics to help people master a movement. Whether you're a new coach or a seasoned professional, you're going to want to tune in! Remember to leave us a review on Apple Podcasts.About Today's Guest Angela Gargano is a fierce athlete, coach, international fitness model, and speaker. Before becoming  a full-time multi-passionate entrepreneur, Angela worked as a biochemist at Brown University. Since throwing in the lab coat and goggles in 2013 to open her own gym in Cranston, Rhode Island, Angela has truly lived multiple lives in the athletic and entrepreneurial space, defying odds and setbacks to become an authentic and relatable voice to the public eye. Angela has now competed on American Ninja Warrior 4x, won the Title of Miss Fitness America 2016, and created an online fitness empire for women called Strong Feels Good,  where she teaches women to ditch the scale and focus on strength and feeling as a way to measure progress. She has also helped over 500 women conquer their pull-ups with her online program, Pull-up Revolution. In summer 2021, Angela appeared all over the world as the Oxygen Magazine Covergirl, where she spoke about tearing her ACL on the Ninja Warrior course and coming back 11 months later stronger than ever. Angela is a huge advocate for speaking about body image, as she was made fun of growing up for her “manly” arms and build. She would hide in a sweatshirt daily at school to avoid being made fun of, and was rejected by many fitness modeling agencies. But this didn't stop Angela from now having 3 magazine covers and becoming an international fitness model in some of the world's biggest publications: Women’s Health, Shape, Strong Fitness Magazine, and Popsugar Fitness.Angela is strong, both mentally and physically, and she teaches you to love the body you are in. She is real, relatable, approachable, and down-to-earth. With Angela, there is fun and smiles, and there is grit, determination, and sweat. She is easy to understand and great to work with.Angela’s mission is to revolutionize the way people feel about their bodies through identifying their inner strength and embracing the powerful body and mind that they have been gifted.Her vision? To continue to expand the Strong Feels Good Community, speak at large events to spread her message and work with conscious, authentic brands who feel the same - the ones who truly want to help and impact the lives of their end consumer.Instagram: @angela_garganoTiktok: @angelagargano       Email: [email protected]: www.angela-gargano.com/strong New FREE Training Starting October 10th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/29/202248 minutes
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How to Grow Your Audience, Why Some People Struggle and Others Don't

Are you struggling to get to the number of followers it takes to make an impact? What if I told you that the number of followers you have isn't the answer?There are massive accounts with thousands of followers and minimal leads for their business. Then there are tiny accounts with dozens of followers who are all ready to make the next step.Want to know more how to set yourself apart? Let's dive in!Remember to leave us a review on Apple Podcasts.New FREE Training Starting October 10th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/27/202235 minutes, 12 seconds
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Increase Your Endurance in the Fitness Industry with Leanna Carriere

Coaches, are you wanting to reach new heights and go after what you want in your career? In this episode, Leanna Carriere talks about just that. As a mother, athlete, coach, and business owner, she has been in the industry for nearly 2 decades. Through first hand experience she's learned what it takes to go after goals her goals. If you are interested in learning how she plans to cycle, packraft, swim and hike from Alaska's High Arctic to the southern tip of South America, you'll want to tune in. If you enjoy this episode, take a screenshot for your story and tag @leannacarriere and @bsimpsonfitness on Instagram!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Leanna Carriere is and endurance adventure athlete and a personal trainerShe's been in the industry for over 15years, has a 5year old daughter, and started a chocolate company for adventurous souls called 7 Summits Snacks. She's an Ironman athlete, and ran the Mt.Everest marathon this year.Her and her partner Timm are about to launch an initiative that will see us cycle, packraft, swim and hike from Alaska's High Arctic to the southern tip of South America.Leanna uses her past experiences to help her inspire and support others. As a former Track and Field athlete she was an Internationally ranked Women's Pole vaulter, and Canada's first Female Decathlete. She was also a recipient of the Women of Vision Award in 2016For more about Leanna, you can check out these links:https://leannacarriere.com/https://www.instagram.com/leannacarriere/https://www.instagram.com/7summitssnacks/https://www.instagram.com/flyway_heroes/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/22/202249 minutes, 1 second
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How to Increase Your Income Online

Hey Coach! I created this episode to help you on the days that it gets hard. Whether you're just starting out or you're a seasoned business owner it can get difficult to stay positive and motivated. When you listen to this episode you'll get some valuable takeaways that will help you to get back to the drawing board and closer to your goals than you once thought was possible. If you find this podcast helpful, take a screenshot and share to your social media. Tag @bsimpsonfitness so I can repost you and chat about your biggest takeaways!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/20/202224 minutes, 6 seconds
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Finding the Ease with Tonal with Tim Landicho

Tim is a passionate fitness professional who coaches and writes for Tonal. His infectious energy and strength for helping people find who they're meant to be in life is what has enabled him to grow his career and live a fulfilling lifestyle.When you listen to this episode, you'll get to hear how Tim has worked on his skillset over the years. Tim talks about the ways in which working for himself benefited him when he transitioned to working for Tonal. He also breaks down what Tonal is, and who it could help the most, while also highlighting many of the people that use it to compliment their existing routine.You're going to love this one! Be sure to tag @bsimpsonfitness and @timlandicho on Instagram with a screenshot or story share when you tune in. We'll repost and we can chat about your takeaways.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Tim Landicho is a New York City-based trainer & coach who has been in the fitness industry for over five years. He is currently a coach at Tonal, which is a digital fitness strength training platform that is revolutionizing strength training through the use of adaptive digital weight. His prior experiences involve athletic strength & conditioning, semi-private training, 1-on-1 personal training, group fitness, and most recently (prior to coaching Tonal), running his own online coaching business, where he focused on programming, nutrition coaching, and helping his clients create long-lasting behavior changes for their health.You can find Tim & work with him on Tonal! https://www.tonal.com/He's also a regular contributor to a number of Tonal's editorial articles https://www.tonal.com/blog/https://www.instagram.com/timlandicho/TikTok coming soon!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/15/202254 minutes, 53 seconds
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Pivotal Career Moments with Cameron Puls

Whether this is the year you take a leap of faith in yourself or perhaps you never considered the possibilities of what you could do with your specific skillset, this is the episode for you.The future is very bright and full of promise for smart and passionate fitness professionals. Cameron shares with us how trust and communication skills have shaped his career and helped him to surround himself with mentors and inspiring colleagues alike. Cameron's insights into the gaming and ESports world give us a look into what the future could like with regards to the need for physical therapists and strength coaches in more than just the traditional sports settings. There are a lot of powerful moments in this episode so we can't wait for you to tune in. When you do, please screenshot and share it and tag @bsimpsonfitness and @cameron_puls.pt on Instagram. We'd love to know who you are and chat about your takeaways!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Dr. Cameron Puls is a Physical Therapist and Strength Coach. He graduated from Husson University with a Bachelor’s in Kinesiology and a Doctoral Degree in Physical Therapy.He then completed a 1-year mentorship at Baystate Franklin Medical Center in Greenfield, Mass. with a focus on Orthopedics and Sports Medicine followed by a 2-year manual therapy (hands-on therapy) fellowship in Woburn, Mass. at the Institute of Orthopeadic Manual Therapy.Cameron is a board-certified orthopedic specialist (OCS), a certified strength and conditioning specialist (CSCS), and an orthopedic manual therapist (OMT).One of the co-organizers of the 1st professional special interest group (specifically in orthopedic manual therapy) Maine Chapter of the American Physical Therapy Association, he has also helped instruct at Husson University in the PT program.Learn more about Cameron here:Website: https://performancetherapyinstitute.com/IG: cameron_puls.ptTikTok: cameron.puls.ptFacebook: https://www.facebook.com/PTINortheastJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/13/20221 hour, 17 minutes, 31 seconds
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The Truth About Your Nutrition Scope as a Coach with Adam Ross

Coaches! This episode will delve into the nuances that come up around the topic of nutrition. We go through the factors that help you get better results with your clients as a fitness or nutrition coach through aligning with a registered dietitian and staying in scope.If you're a registered dietitian yourself, you'll find Adam's approach to communicating concepts refreshingly clear.Adam has a gift with simplifying concepts that can empower people to achieve a more nutritious lifestyle. He shares his backstory playing on the farm team for the Montreal Canadians, growing up in Alberta and moving to MassachusettsIf you want to help more people and bring a higher standard of service to your clients, this episode is a must-listen!Tag us on social! Screenshot or share the episode in your story and tag @bsimpsonfitness and @adam_ross_rdDon't forget to leave us a review on Apple Podcasts.About Today's Guest Adam Ross is a Registered Dietitian and nutrition coach who helps active people sky rocket their energy levels, burn more fat, and build more muscle by enhancing their metabolism with an improved nutrition and lifestyle approach for better results in the gym, and an improved quality of life!Adam is a private nutrition coach that helps people achieve their health and fitness goals by using his metabolic enhancement formula, and working specifically with each individual person to develop their ideal dietary strategy along with the routines and habits needed for long term, sustainable success!Learn more about Adam HereInstagram: adam_ross_rdTikTok- @adamross_rdWebsite- www.arnutrition.netJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstart PT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/8/202253 minutes, 17 seconds
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6 Common Traps Struggling Coaches Get Into

Whether you're a business owner or a coach, this episode is all about some of the common traps that a lot of brand new professionals, brand new business owners, or even experienced business owners find themselves in. In order to learn the lessons and gain skill acquisition, sometimes you need a new perspective. Practice makes permanent. Are you practicing the skill you want to make permanent or are you focussing on the gap between where you are and where you want to be?When you listen to this episode, tag @bsimpsonfitness on social with a screenshot of the episode and let's chat about your takeaways or follow up questions!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstart PT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/6/202246 minutes, 11 seconds
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Being a Critical Thinker in the Digital Age with Tyler Tanaka

A lot of Physical Therapists are going to resonate with the perspective that Tyler brings to this episode. Here's the thing though. Showing up on social media is hard. If you're a coach or trainer subscribed to this podcast, some of what Tyler shares in our conversation will be helpful for you too.This episode has takeaways for any individual at any stage in their career.Have you ever been misunderstood in your content, or had something taken out of context? Does it make showing up on social media more intimidating or challenging?Is the idea of "what will other people say" the biggest thing that holds you back from showcasing your business on social media? Sometime it's best to remember who we are, and who we serve. The rest is just noise.When you listen to this episode, you'll get a greater understanding for what to focus on when it comes to creating your content and what you don't need to be as concerned about.If you professionally help people with their quality of life, uphold a high standard of care, and you have a sustainable approach in your practice, it doesn't matter what the welder who power lifts says on your posts.You'll love this episode. When you tune in, be sure to tag us on social!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Tyler Tanaka is a Doctor of Physical Therapy and strength and conditioning coach who specializes in chronic pain, high-performance training, and system dysfunction. He is one of 215 clinicians around the world certified through the Postural Restoration Institute (PRI) which allows him to help those who have failed through traditional PT. He is also the only Postural Restoration Certified practitioner in Eugene.Tyler is originally from Hawaii and was an ‘Iolani Raider. He then attended Springfield College in MA where he was a two-time NCAA Div III National Champion as a member of the men’s volleyball team. After PT school, he lived in the Boston area where he worked at a small private-practice orthopedic clinic that had an integrated model of rehab and training. He’s now a Eugene transplant and has fallen in love with the PNW.Tyler has experience working with a variety of orthopedic conditions in people ranging from age 8-98. He uses an integrated approach with strength and conditioning to empower his patients to regain control of their lives after living with chronic pain. He also has experience working with athletes of all levels in both the rehabilitation and performance realms. When Tyler lived in Hawaii, he did an internship with Tactical Strength and Conditioning where he worked with athletes ranging from professional UFC fighters to middle school baseball players. Learn more about Tyler Here:https://www.instagram.com/tylertanakadpt/https://www.convergencept.com/http://instagram.com/convergencept/https://www.facebook.com/convergencept/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstart PT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/1/202245 minutes, 18 seconds
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How to Be a Better Coach with Rachel Duffy

This episode is packed with value for anyone. We talk about the important aspects of our connections and communication with others. That could be within your family or friend circle or within your client roster.No matter what stage you're at in your career, Rachel will be able to help you get clarity on some of the things you may be encountering as obstacles. This is an episode you'll want to re-listen to later in the year to reflect and reassess so be sure to save this one. If you enjoy the episode, tag us on social! Tag @bsimpsonfitness and @rachelduffyhere on IG and let us know your biggest takeaways!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Rachel helps fix every relationship in your family. She works with parents to help them raise kids without bribing, constantly rewarding or yelling, threatening or ending the day feeling guilty so you can finally build deep connection, harmony and find ease in your family life.She is both a Trauma Informed Coach and a Certified Conscious Parenting Coach, with a JD in Family Law. With over 2 decades of combined experience as a Family Lawyer and Parenting Coach, Rachel has spent her entire adult life in the trenches with families.Rachel uses a proprietary combination of practical and tactical tools alongside deeper trauma informed healing modalities, spiritual growth and a good dose of wisdom. Unlike traditional coaching models that rely on quick fixes to put out fires, Rachel helps you create life lasting change by showing you how to identify and address the root causes of draining relationships in your family.www.unscrewyoupodcast.comwww.instagram.com/rachelduffyhere/www.linkedin.com/in/sagacitylab/www.facebook.com/groups/powerfullygroundedparentsJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/30/202250 minutes, 53 seconds
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How Every Obstacle Became a Super Power with John A. Brink

If you feel like you're not ready to chase your dreams, or that you haven't always been a star in the classroom setting, this episode is for you. In 1965, John A. Brink left the Netherlands for Canada equipped with only a single suitcase and $25.47 in cash. He had no connections, he didn’t speak the language, and he’d never finished elementary school, yet he was convinced he could make his dream to build his own sawmill come true. John competes in bodybuilding at 82 years old. He has multiple successful companies, owns and rides horses and when he's not busy with everything else, he also flies planes. John has learned that the key to success is uncovering your super power, leveraging it, and surrounding yourself with people who have the right attitude in life.If you hate your job, something needs to change. As someone who lives with ADHD, John sees his ADHD diagnosis as an asset and not a liability. However, it wasn't always this way as he struggled academically as a kid. John shares some insights and lessons from his life that can be explored further in each of his 2 books, with a third one coming out in the new year. You're going to love this episode with John! Don't forget to leave us a review on Apple Podcasts.About Today's Guest John A. Brink is a World War II survivor, Canadian serial entrepreneur, nationally ranked body builder at age 81, public speaker, dressage rider and author of two books: Against All Odds and ADHD Unlocked.You can connect with and learn more about John here:www.johnabrink.comhttps://www.tiktok.com/@john.a.brinkhttps://www.instagram.com/john.a.brink/https://www.facebook.com/johnabrinkceoJohn's book "Against All Odds" is available in audio on all major podcast platforms.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/25/202238 minutes, 5 seconds
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The Truth About Your Offer

Coaches and Business owners often find it tricky to keep consistent income when they aren't working for someone else.Here's the thing. Do you know the problem you solve? Do you know who suffers from the problem you're referring to? Do you know how your client can tell that they've made progress?All of this is important when it comes to the performance of your business. Ready to learn? Let's get started!Don't forget to leave us a review on Apple Podcasts. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/23/202234 minutes, 55 seconds
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Becoming More You with Ashley Pardo

In this thought provoking episode with Ashley, we unpack the different perspectives a fitness professional may have amidst the leap of starting their business. Ashley is able to share her views and experiences within the business space to provide context that could empower someone to make that first step.It's important that we are aware of the over arching goals and the actions we can take within each day to getting there. Knowing that our styles may be different than that of our mentors or friends can be one of the most empowering realizations you have in your career.Intrigued to hear what else we talked about? Only one way to find out! Share it on social media by tagging @bsimpsonfitness and @ashleykpardo!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Ashley Pardo is a nutritional therapist, business coach, and former private chef here to help you become your best and live a life of freedom.www.instagram.com/ashleykpardowww.ashleypardo.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/18/20221 hour, 9 minutes, 3 seconds
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The Complete 10k Per Month Blueprint

Coaches! You asked and we listened!Whether you're looking to make 1K per month, 10K per month or 100K per month it starts with the fundamentals.The takeaways in this episode and the resources we've put together were specifically designed to set you up for success.Over the last several weeks, fitness professionals in the PT Profit community have been asking how to know where to start, how to find clients and how to create content. Are you ready? Let's get started. Click here for your FREE Consistent 10k Blueprint!Don't forget to leave us a review on Apple Podcasts. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/16/202241 minutes, 22 seconds
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Upgrading Your Programming and Financials with Jared Aquilina

Have you ever struggled during tax season? Your business requires you to profit, and your lifestyle requires you to make an income for you to pay your bills. The ins-and-outs of money and wealth are essential and yet they make people upset when we try to talk about making more money.Jared talks to us about his programming experience from his 14+ years as a coach as well as his passion for financial literacy. You'll be able to gain knowledge from this conversation that will help you live out a rewarding career in the fitness and wellness industry.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jared Aquilina is the Owner of Aquilina Strength Training. He's a Personal Trainer, Program Design Specialist, & Financial Coach. Jared has a B.S. in Exercise Science. He is an ACE Certified Personal Trainer. During his time studying at Temple University, he also interned for Villanova as a Strength and Conditioning Aide to the 2009 FCS Championship Team.Jared has competed in local weightlifting competitions and enjoys all exercises with a barbell. In high school, Jared played Junior Varsity and Varsity Basketball. Despite having an athletic background, Jared had to overcome early teenage obesity through his own teachings and self-discipline. This experience inspired him to become a fitness professional and motivate others, of all ages, to achieve their health related goals.https://www.instagram.com/jared.aquilina/https://aquilinastrength.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/11/202246 minutes, 40 seconds
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The Power of How and What You Say with Jenny Rearick

There is no doubt that speaking and presentation skills will come up countless times in your career.The more refined yours are, the further you'll go! This episode is for anyone looking to reach their goals personally and professionally. You can expect to gain executable takeaways around how you present to an audience, how you speak to a client, and how people perceive you in your content and your presence. Ready to get started? Let's roll that interview!If you listen, tag @Fit_To_Speak and @beverleysimpson in IG! We would LOVE to hear your feedback on this episode.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jenny Rearick is a communication & presentation skills coach as well as a trainer. She founded Fit To Speak, which is a business dedicated to teaching fitness, sport, and health professionals no-nonsense communication strategies so they can share messages that matter.www.Fit-To-Speak.comInstagram: @Fit_To_SpeakTwitter: @Jenny_RearickBlog: fittospeak.substack.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/9/202257 minutes, 46 seconds
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How to Optimize Your Health Over 40 with Kim Schaper

Have you ever wondered if there was a more optimal way to lead your life? Are you finding yourself feeling yourself losing energy as you get older? There are so many valuable talking points in this episode that you'll be able to relate to. Often times we might find ourselves wondering if there's more to health than what we're experiencing in the traditional systems and that's where Kim shines in this episode.Dive into this conversation as we talk about how to optimize your health over 40!When you listen, share the episode on social! Tag @bsimpsonfitness and leave a 5 star rating if you listen on Spotify.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Kim Schaper is a speaker, holistic wellness coach, certified personal trainer, and women’s hormone expert. With clients ranging from professional triathletes to busy lawyers and mompreneurs, she speaks to the successful woman who has built an incredible life for herself, yet suffers from stress, health and hormone issues. When Kim’s doctors told her to, “Just drink more coffee,” to overcome her fatigue, Kim knew that there had to be another way, and didn’t rest until she found it. As a result of Kim’s expertise and customized coaching style, hundreds of women have brought their hormones back into balance, lost incredible amounts of weight, reclaimed the gift of a good night’s sleep, and traded in their chronic stress for a regular state of relaxation.Learn more about Kim here:https://www.kimschaper.com/https://www.facebook.com/KimSchaperFitnesshttps://www.instagram.com/kim.schaper Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/4/202243 minutes, 21 seconds
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How to Speak to Sell Using Conversion Stories with Colin Boyd

Smart coaches and professionals make an incredible impact on their clients and community through the work they do. There is no doubt. Have you ever wondered what it is that sets the most successful business owners apart from those that struggle?It often happens at each point of contact. Presentations, speaking events, podcast appearances, discovery calls to name a few.Instead of sharing the stories that resonate with a small group of people who know them personally, those business owners have learned to story tell their conversion story.Are you intrigued? You're going to love this episode! We talk about speaking to an audience, showcasing how you got here and more.Colin Boyd has worked with multiple highly successful businesses from multiple industries. As you listen to this conversation you'll get a first-hand look at why he's been so successful and worked with high performers across the world.You can now review your favourite podcasts directly on Spotify. If you're tuning into this episode, it would be amazing if you could leave a 5-star rating for the show! Thanks for listening!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Colin is obsessed with helping experts and entrepreneurs to grow their businesses through virtual and live stages. He keynotes at conferences around the world on the topic of persuasive communication.Colin is a CSP, NLP practitioner, ICF certified coach and his clients include Coca Cola, Suncorp, Fuji Xero and Hewlett Packard to name a few.His signature program Sell From Stage Academy® helps people create and deliver presentations that connect with their audience and convert them into clients. He's an Aussie who now lives in Newport Beach, California with his wife and two little kids. Learn more about Colin here:http://colinboyd.co/http://sellwithstoryguide.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
8/2/202244 minutes, 1 second
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Helping Women Manage Life and Movement with Dr. Sarah Duvall

This episode is incredibly relatable for moms. Also, if you coach, train, or work with moms you're going to want to get to know Dr. Sarah Duvall!We hold nothing back in this conversation about women's health, the things women experience in their bodies leading up to and after pregnancy, training, recovery and pelvic floor health.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Dr. Sarah Duvall is a wife, mom and adventure sports athlete. Sarah is a women's health and fitness specialist. As founder of Core Exercise Solutions – a center for continuing education and online programs – Sarah is passionate about empowering individuals to learn and grow in their own journey of healing. When she is not hanging off the side of a mountain, Sarah enjoys writing and presenting at http://www.CoreExerciseSolutions.com and figuring out how her patients can continue to pursue their dreams and lead strong, adventurous lives.https://www.coreexercisesolutions.com/https://www.instagram.com/drsarahduvall/https://www.facebook.com/coreexercisesolutionsJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/28/202254 minutes, 15 seconds
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The Best of PT Profit Podcast This Year

You are definitely going to want to tune into this episode! Guest Host (and past guest) Chris Liddle is going to walk you through some clips we pulled from some of the our top episodes of 2022. Guests featured on this episode include:Dr. Andy ChenAlex McBrairtyAndrew HannonDr. Christine LiGavin McHaleJake BolySharelle Grantand Jason LeenaartsThis episode is full of takeaways, and will help you connect the dots as you grow your career and business. When you tune in, take a screenshot and tag @bsimpsonfitness on IG so we can chat about your biggest takeaways!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/26/202244 minutes, 4 seconds
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Growing an Inclusive Community with Jason Leenaarts

This episode is incredibly genuine. You're definitely going to enjoy listening no matter what stage you're at in your career.Jason reflects on how he entered into the fitness industry, his motivation to grow his business and the way in which he's able to relate to his clients and the greater community.We talk about his inspirations in the industry when it comes to creating a sense of community within a brick and mortar business and we talk about his new endeavours in the online coaching space. Jason is truly someone you can talk to for hours and you will understand why as soon as you tune in!If you enjoy this episode and listen on Spotify, hit the 5 stars to help the show grow!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jason Leenaarts, is extremely well-loved by his peers in the industry. You will see his RevFit shirts on other fitness professionals all over North America with their last names on the back. He's the host of a podcast called Revolutionary You - where you can find hundreds of amazing conversations he's recorded up until recently where he's had to shift to make space for his other career achievements. He's the owner of Revolution Fitness & Therapy, he's a published Author, and he is a Coach for Dr. Spencer Nadolsky’s Big Rocks Nutrition CoachingLearn more about Jason below: www.jasonleenaarts.comwww.revfittherapy.comwww.facebook.com/jason.leenaartswww.instagram.com/jasonleenaartswww.facebook.com/revolutionaryouPurchase his book, "A Revolution A Day" here:www.amzn.to/2R9LarxJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/21/202257 minutes, 51 seconds
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How to Standout in the Fitness Space without Re-inventing Biomechanics or Copying

Are you feeling as though there is no way to stand out without echoing what other people are saying? Do you feel like the only way to get ahead is to create a method that reinvents the basics?It's simply not how it has to be. We talk about all that and more on this episode of the PT Profit podcast. It's important to understand that who YOU are is what makes your business successful. To try and copy or reinvent what already works or what someone else is already doing will only slow you down.Ready to learn more? Let's dive in!Tell us what you think of the show by tagging us @bsimpsonfitness on IG so we can chat about your biggest takeaways!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/19/202237 minutes, 24 seconds
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From Midwife to Growing a Fitness Business with Sharelle Grant

Do you feel like you never had a role model that resonated with you when you were just getting started? Are you looking for continuing education that speaks to the population that you serve?Sharelle Grant and I talked about her entry into the fitness industry and her experiences with midwifery and nursing. We reflect on the moments where she found herself learning more about women's health and how that's highlighted the importance of empowering other women with challenging science-based strength programs and continuing education.We talk about how women's fitness isn't just the 3lb pink dumbbells that have been portrayed in articles online and in print and we discuss the direction we want to see the industry go in the years to come.This is a great episode! You're going to love it! Be sure to tag us on social when you tune in!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Sharelle Grant is a Registered Nurse, Midwife, Personal Trainer and Online Coach. She's a Women’s Health advocate and World Beauty Fitness & Fashion (WBFF) Professional! Her mission is to educate and empower women to be in control of their own body, mind & soul, and evolve into the healthiest, strongest, most resilient version of themselves.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/14/202253 minutes, 31 seconds
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Tik Tok Growth with Rachel Pedersen

This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.Don't forget to leave us a review on Apple Podcasts.About Today's Guest  Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the radical change in her personal life.Rachel helps business owners break through the ‘glass ceiling’ of opportunity. Her campaigns bring results that change the narrative, such as achieving 7134% growth for an organic skincare company, generating $3 million in one year for a fitness company, and reaching over 12 million people for a coach.Rachel’s passion for helping others change their life stories is apparent in the energy and wisdom she brings as the founder of Social Media United, the leading online education platform for social media managers. With more than 1100 students from 70+ countries worldwide, Pedersen’s platform supports and trains students - predominantly stay at home parents, single moms, and college dropouts - how to develop and leverage their skills to become successful social media managers.Rachel regularly impacts the world around her by raising support for 90+ single mothers and their children with food and gifts at Christmastime.Rachel also raised funds to bring water and light to those affected by Hurricane Maria in Puerto Rico and supports Operation Underground Railroad, a non-profit dedicated to rescuing children from sex slavery.Pedersen has landed global coverage in print and digital outlets, including the Today Show, Cosmopolitan, The Daily Mail, The Huffington Post, Funnel Magazine, and Content Marketing Institute.She is a proud wife and loving mother to three children.https://rachelpedersen.com/https://www.instagram.com/themrspedersen/https://www.facebook.com/the.mrs.pedersen/https://www.facebook.com/the.mrs.pedersen/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/12/202227 minutes, 37 seconds
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Finding the Perfect Athletic Fit with Jake Boly

Jake and I had a lot of fun with this one and you're going to want to tune in.If you are a consumer of shoes and apparel, this episode is a must listen! Jake brings his years of experience in writing and his credentials as a coach into his work every day.You might find that shoe and apparel reviews are hard to filter through because you never see anyone actually use the product for its intended purpose, Jake has created something better. Perhaps you notice the reviews you've seen don't reference the features that might be helpful for specific tasks. It might appear like all the reviews you've seen in the past are incentivized so you don't feel like you can trust anything anymore. Jake is changing the game! Learn about the importance of being able to back up the context of content as a means to raise the standards of the industry. By supporting content that's created with integrity, we get more resources that can make things easier as fitness professionals.If you listen, be sure to share it on social and tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jake Boly is the Founder of That Fit Friend, a training shoe and apparel resource, and a Certified Strength and Conditioning Specialist based in Denver, Colorado. He holds a Masters in Sports Science and a Bachelors in Exercise Science.He has two dogs, he was a college cheerleader that won two national championships, and he's danced shirtless on Live with Regis and Kelly. Learn more about Jake Here!https://www.instagram.com/jake_boly/https://thatfitfriend.com/https://youtube.com/c/jakebolytraining/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/7/202251 minutes, 33 seconds
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How To Close More Sales Faster

Put yourself in your client's shoes. Imagine you’re at the mall to buy a pair of jeans, how does that sale happen? Do you say yes to the first person that has jeans, or does it take time to get used to the idea that you need them? Are you inclined to get a shirt that matches? Is that something you'd be more likely to get if someone suggested it?How many times have you had a problem you wanted to solve but when someone tried to give you the solution, you didn't know how it was going to help you?We talk about all this and more in this quick solo episode. Share it on social if you found it valuable! Tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
7/5/202215 minutes, 18 seconds
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The Power of Connection with Andrew Coates

If you're just starting out in your business or looking to grow your career this episode is for you. Andrew Coates has over a decade in the industry. Based in Edmonton, Alberta, Canada he's built an amazing community of friends and colleagues from travelling to conferences, interviewing industry leaders and engaging in continuing education.Some people may not realize that Andrew actually started his training career a bit later in his adult life. Despite this fact, he's seen tremendous growth in his business, and social reach and has achieved career accomplishments that he's incredibly proud of. Andrew's attitude towards controlling what he can control in challenging situations has led to well-earned opportunities in writing and presenting at conferences. Andrew has also been mentoring many other professionals in the industry and finding ways to empower others to achieve their career goals as well.  In this episode we talk about Andrew's genuine joy for working with people in person, his desire to train people well into retirement age as well as his passion for learning from the best in the industry and connecting the dots among peers to create more opportunities in the industry. If you enjoy this episode tag us on social media! You can tag @bsimpsonfitness and @andrewcoatesfitness on IG.Don't forget to leave us a review on Apple Podcasts.About Today's Guest  Andrew Coates graduated from Memorial University of Newfoundland with a Bachelor of Commerce(Co-op) Honours. He grew up as a competitive cross-country skier, basketball player, and dabbled in many other sports. Became a die hard fitness enthusiast in his early 20’s. He began my career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta. He is the host of The Lift Free and Diet Hard Podcast and Fitness writer for major fitness publications including T-Nation, Generation Iron, and more. He has a fluffy black cat named Ozzy who’s the star of his Instagram.Get to know more about Andrew hereFollow Andrew on IG at https://www.instagram.com/andrewcoatesfitness/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/30/202254 minutes, 6 seconds
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How To Recession Proof Your Business

Fear and uncertainty is a very normal feeling to have in any business. With everything happening at the time of this recording (June 2022), it's expected that a smart coach would feel a bit of uncertainty. For a value-packed 10 minutes, we are going to unpack some things that can help you start to feel financially secure so you can bullet proof your business. If this episode helps you, please share it with the coaches in your network.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/28/202210 minutes, 9 seconds
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Community Building Inside A New Gym With Matt Ferrara

Coaches, do you value a sense of community with the people you work with? It's a big part of building a business. Whether you're working with clients online or in person, you are going to love this episode with "Coach Matt" aka Matt Ferrara who is co-owner of Ascent Training and Performance in Concord, New Hampshire with his Fiance Anna Duncan.The atmosphere they strive for at Ascent is one of inclusivity, belonging and connection. If you aren't typically one who socializes with the group, this is a community that helps you find your voice while also being the strongest version of yourself.This was a great conversation filled with takeaways for any passionate coach in the industry. Tag us on social and let us know what you think!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Matt loves coffee, dogs, and being outdoors.He originally got into training as a way to battle his own inner demons and hasn’t looked back since. From then on, it has been his passion to help people build the strongest version of themselves both inside and outside of the gym.He received his bachelors degree in Exercise Science from Bridgewater State University, where he also met his lovely fiance Anna Duncan. During his time there he was exposed to the collegiate level of strength and conditioning with an internship at Bryant University. Although grateful for that experience and all of the knowledge that came with it, he realized that this career path wasn’t for him.Instead, he struck out into the private sector hoping to make a difference in the lives of everyday people. He began by sleeping on a friend's couch while commuting into Boston to work, before eventually moving into the highly competitive training environment of the city. If you throw a rock in Boston you will hit a great trainer, and he will always be grateful for the level of coach that it pushed him to be.Once reaching the peaks of coaching in Boston, he realized that something was missing from his life. he grew up in the Berkshires working on a farm over the summers to pay for college. He missed the openness and the freedom of the outdoors, and he and Anna decided to move out of the city and north to Concord, New Hampshire.It is Matt's passion to deliver the best possible coaching experience to his clients and to teach them the tools to build strength in all aspects of life.Learn more about Matt and his fiance Anna here!Ascent Training and Performance Website@_ascent_training on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/23/202239 minutes, 49 seconds
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How To Start And Scale A Profitable Business

Are you measuring your time? Are you measuring your money? In this episode we break down how we can maximize our time and money to build a successful business. Have you ever wondered how you would recover from losing a client unexpectedly? Have you ever wondered how to set up your life so that you can be with your loved ones?We go through all of this and more in a step-by-step process. Want to learn more about these topics? Join us in the Free Facebook Group! Online Marketing for Fitness ProfessionalsDon't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/21/202225 minutes, 59 seconds
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The Power Of Yes With Gavin McHale

Coaches, this episode will light you up! Are you someone who wants to deliver outcomes for your clients without taking time to develop yourself first? Give this a listen.Are you scrambling to find more business without working on what you have to offer your clients? There’s a lot that will resonate when you tune in.Gavin talks about his experiences as a coach and what he's learned through the years and through the guidance of his mentors and coaches he's hired and been mentored by.If you're just getting started with your business, save this episode - you'll want to revisit it later. There are lots of takeaways that might just become relevant again in a few months.In addition, if you are a fan of the NHL, Gavin had the once in a life time opportunity to dress as the backup goalie for the Washington Capitals. He tells us all about it and the story is truly amazing.When you listen, don't forget to leave a rating and share a screenshot on social media. Don't forget to leave us a review on Apple Podcasts.About Today's Guest Gavin McHale is a Winnipeg-based personal development coach who helps people work on themselves so that they can pour value into their business and grow their career. He brings nearly a decade of experience as a trainer as well as his experiences within the hockey world. He works with coaches, trainers, and therapists to help them become confident business owners. He has personally written for and worked with many notable professionals in the greater industry and is always open to the possibility of developing himself as he develops others.You can find Gavin on Instagram at https://www.instagram.com/gavinmchale1/You can check out his book at https://www.maverickcoachingacademy.ca/buy-my-bookJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/16/202248 minutes, 57 seconds
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3 Content Hacks To Increase Your Client Inquiries

If you've ever been someone who wonders how to start the conversation... If you've ever felt like people are inundated with fitness accounts...If you have someone you look up to in your field, who you would be nervous to reach out to, this episode is for you.Not only do we unpack some of the key concepts you will need to focus on to being a successful coach, we also break it down into a step-by-step process that you can apply in the next week.Want to know more? Tune in!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/14/202217 minutes, 23 seconds
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How to Train Golfers with Andrew Hannon

Have you ever found yourself in a spot where you needed your client to trust the process? To know that good things take time?Andrew Hannon trains highly competitive golf professionals AND everyday people. He's worked closely with brands like Adidas as well as worked with a number of elite golfers on the PGA & LPGA tour.Among his experiences, he's had a lot of instances where a client sees something on Instagram and asks "why aren't we doing that?" In a scenario like this it's a high level of communication and context that sets him apart. Andrew has built his following on IG through clearly demonstrating innovative exercise selection consistently over many years. While it might not always be exercises he's used with all of his clients, it's his willingness to show up on the platform consistently that's paid off over time.Andrew values being able to empower people with a sense of trust in the process. Giving others a sense of ownership over how to progress enables his clients to benefit from working with him consistently.Having worked with some of his people for 6+ years, they've had to be able to see the progress in their game and take ownership that strength training isn't about quick fixes, it's about building a foundation and progressing over time.As a new dad, Andrew has experienced his time and energy priorities shift. For any parents out there, this episode will resonate with you as Andrew takes great pride in his role as a father.You're going to love this episode with Andrew Hannon!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Andrew started as an athlete in a small town in Kansas where he participated in three sports in high school. His sports career continued at Baker University where he played baseball and basketball. During that time Andrew began to find his true passion for fitness and performance. While majoring in Exercise Science his knowledge on fitness and health continued to grow. Throughout his athletic career at Baker, he realized his strength performance goals could be reached by getting into weight lifting. After he graduated he knew that he wanted to share the knowledge he learned to help other people, and that’s where his personal training career started.What Andrew loves about personal training is the fitness industry is always expanding and there is always something new to learn. The mindset and heart of an athlete, he continued to look for opportunities to continue his education with health and fitness. He embraced the learning and concepts of golf fitness and performance. He believes that the general public can benefit from the techniques and concepts of golf fitness training through mobility, flexibility, dynamic movement while throwing a twist with traditional strength and athletic movements. Andrew views health and fitness is not necessarily about looking ripped or toned year round with high intensity workouts, but about a life style change through active habits, maintainable nutritional choices, and a healthy mind set of self-worth.Andrew loves working with all types of people, and enjoys creating valuable interpersonal relationships that can help clients exceed their goals. He enjoys learning about his clients to ensure a fun, motivational and fulfilling workout.Want to learn more about Andrew?Connect with him here:https://www.instagram.com/ando_pfs/https://linktr.ee/ando_pfsJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/9/202245 minutes, 51 seconds
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5 Ways To Grow An Online Audience In 2022 Starting From Nothing

Coaches, you may not know it yet, but you are recession-proof.This also means that you can overcome the plateau's that happen on social media. That's another one of your super powers you'll unlock with the right help.If you don't show up for your people, know that someone else will. In this episode we pull back the curtains and explain social media through the lens of a 16K follower IG account and a 147 follower account.It's incredibly important that as a highly skilled, well-educated coach, you need to go all-in on yourself.Come along for the journey, there will be follow up episodes with focuses on specific platforms and styles of content. If you find this episode helpful, share it with a friend, and come join the Facebook group to connect with more coaches who are on the same journey.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/7/20221 hour, 6 minutes
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The Truth About Procrastination with Dr. Christine Li

Dr. Christine Li is a powerful guest! Inside this episode she is going to be sharing with us over 20 years of psychology experience. She shares her shifts in her personal journey, the truth about moving through procrastination and more!If you consider yourself an over thinker you are going to LOVE this episode! Don't forget to leave us a review on Apple Podcasts.About Today's Guest Dr. Christine Li has been working as a New York-based clinical psychologist for the past 20 years; more recently she has been taking her work online as the “Procrastination Coach.”  She helps people who are struggling with underperforming at work and at home to work smoothly and with high levels of productivity.  Her unique coaching process is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have when we treat ourselves with love and good self-care.  Dr. Li is the author of the book “5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Your Goals” and the host of the podcast “Make Time for Success.”  Follow Dr. Li to learn how to ditch the guilt, judgment, and self-sabotaging and unhelpful habits so that you can feel focused and fulfilled in your life!Website      |      Instragram       |      Facebook        |      Twitter        |      PinterestJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
6/2/20220
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4 Things I Wish I Learned Faster When I Started My Business

Gaining perspective and taking time for reflection is one of the best things you can do when you're building your business.Have you ever taken what you've learned and applied it to a new attempt? Did it help you realize that there is value in imperfection?This episode is packed with takeaways and value, you'll walk away with insights as to how I work with my clients and how I lead by example.If you listen, please share this episode on social media!Don't forget to leave us a review on Apple Podcasts. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/31/202225 minutes, 4 seconds
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A Holistic Approach To Wellness with Jill Sanford

Have you ever felt like your questions in healthcare were left unanswered? It's not uncommon to forge your career path in the wellness industry through your own personal health journey.Join us for an episode with Jill Sanford where she talks about the different health obstacles she's encountered both in her own life and with the people she works with.Jill takes a very holistic approach to working with her clients. While still setting important boundaries to look out for herself, she works on the lifestyle and wellness needs of her clients in the ways that suit them best. There is so much that we can be aware of with our health, you're going to love this episode with Jill!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jill is a Holistic Nutrition Practitioner, Fat Loss Coach and Certified Personal Trainer based out of Edmonton, Alberta, Canada. In her downtime, she's an oat milk latte lover, dog mom & weekend adventurer. She co-hosts a podcast called Latte's & Lifting.Find her here! https://www.instagram.com/jill_aprilfitnesshttps://www.tiktok.com/@jill.aprilhttps://www.jafitness.ca/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/26/202251 minutes, 3 seconds
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What Should Be Paid and What Should Be Free

Have you ever worried about giving away too much information and how it could negatively impact your business?Have you ever attended an in person event and heard the presentations of guest speakers who are paid for their time?There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events.Being able to understand the intricacies of your career will help you stand out in whatever direction you're going. Being able to see the value in what you bring as a coach and being able to see the value of being in the right room at the right time.You're going to love this episode and I hope it helps you refine your process and harness a demand for your service.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/24/202226 minutes, 24 seconds
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The Psychology of Connecting with Clients with Alex McBrairty

Coaches looking to grow into the career you never imagined you'd have, this episode is for you!Alex McBrairty uses his psychology background within his coaching style to build stronger connections with people. As he's built his online business, A-Team Fitness, he's paid close attention to the personality types and communication styles of his clients.Through high level communication, collection of feedback and integration of app-based technology, Alex is finding ways to reach his career goals while helping his clients live the lives they used to dream of.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Alex is an online fitness coach with A-Team Fitness based in Ann Arbor, MI. Obese as a child and teenager, he blends fitness and psychology to help his clients discover their own hidden potential.He has a bachelor degree in psychology from the University of Michigan, where he managed a research team in the study of motivation.Alex’s has written articles for fitness industry leaders like Tony Gentilcore and The Personal Trainer Development Center. He’s also contributed to publications like Muscle & Fitness, USA Today, Men’s Fitness, and more.WEBSITE     |      INSTAGRAM     |       FACEBOOK      |      SUBSTACKJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/19/202254 minutes, 1 second
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The Personal Side of Training with Chris Liddle

If you are new to the fitness and wellness space or just starting your own business, this episode might be for you.Today our guest is Edmonton, Alberta based, Chris Liddle. What stands out most about Chris is how he has leveraged his personality and authentic presence on social media to not only grow his professional network in ways that have benefited his personal development but also to connect with new clients and have strong connections in remote coaching.Chris is a very values-based coach that cares deeply about the people he works with and models himself after mentors who lead by example. There will be a lot you may relate to in this episode but the thing that might stand out to you most is that while it feels good to impress your colleagues, at the end of the day the person you owe your energy to is your clients and the people who support you directly.Enjoy this episode and be sure to share it with a friend!Don't forget to leave us a review on Apple Podcasts.About Today's GuestChris is a certified personal trainer and nutrition coach. His active certifications are CFSC and PN. ​Host of The Lifestyle Chase Podcast (where Beverley guested back in 2020), Chris has been networking with and learning from people all over the world for several years now. ​Based out of Edmonton, AB, operating his in-person business out of Evolve Strength South, Chris offers 1 on 1 personal training as well as partner training and group training and events. ​Chris works well with people as young as 12 to as old as 70 and has a very diverse client base.​In addition to training people locally, Chris also works with a handful of people remotely, delivering customized programs with video demonstrations and weekly check ins.Chris is also involved in a few other businesses at the moment.He is a social media contractor for an Edmonton social media company, an Online Coach and Podcast Producer for A-Team Fitness in Ann Arbor, Michigan, and he's a creative director with our team here at Beverley Simpson Fitness!WEBSITE     |      INSTAGRAM     |       LINKEDIN      |      SUBSTACKJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/12/202259 minutes, 27 seconds
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How to Step Into 100k Months

If you are a passionate and hard working coach, this episode is for you. Inspired by conversations with clients, we talk about what it takes to become more efficient, refine your skills, and outsource as needed in order to grow. Getting past the resistant feelings that come up in business and stepping up to that next level of income. Whatever that looks like for you If you feel like you’re doing all the right things and not making fast enough progress this episode will challenge you to reflect on areas of your work that you might be getting in your own way.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/10/202226 minutes, 13 seconds
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How to Upgrade Coaching Skills with Timothy DiFrancesco

Coaches and Fitness professionals listen up! You are going love this episode!Doctor Tim DiFrancesco from TD Athletes Edge joins us for this powerful episode. We got insight on his time as the Head Strength and Conditioning Coach of the LA Lakers (2011-2017). During that time, he was also working on building his business online. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team.Tim's past experiences and processes gives a greater understanding of what has helped him to grow professionally and with his business.You will also learn how he manages his time as a professional and business owner. The best way to learn and master things in our work and life is to put in the reps.  Don't forget to leave us a review on Apple Podcasts. About Today's GuestTIMOTHY DIFRANCESCODoctor Tim DiFrancesco is the President & Founder of TD Athletes Edge. He graduated from Endicott College in 2003 with his B.S. in Exercise Science & Athletic Training. He went on to the University of Massachusetts Lowell where he earned his Doctorate of Physical Therapy in 2006. Upon graduation, Tim spent 3 years working as a physical therapist in the outpatient sports medicine clinic setting.From 2009-2011, Tim held the position of Head Athletic Trainer and Strength & Conditioning Coach with the Bakersfield Jam of the NBA-Developmental League. In December of 2011, he was named the Head Strength & Conditioning Coach of the Los Angeles Lakers in the NBA. While traveling with the Lakers for over 6 seasons from 2011-2017, Tim built TD Athletes Edge. It all started as a series of online channels for top fitness and health guidance. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team. TD Athletes Edge is nationally renowned for its evidence-based and scientific approach to training, nutrition, and recovery for athletes and fitness enthusiasts.WEBSITE    |     PODCAST     |    INSTAGRAM      |     FACEBOOK    |    YOUTUBEJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/5/202253 minutes, 53 seconds
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Master the Art of Selling without Selling

I understand that most fitness professionals are not comfortable selling or don't even know how to package and sell their services. It may be you are just not into it or you just don't want to get embarrassed about how bad you are at presenting offers or selling your services.Well, in this episode I will be going through things about The Art of Selling without Selling, and here you'll get to know what type of a seller you are so that we can take the right action for you to become magnetic. You'll also get tips on how to avoid being an annoying seller and step into your space as an appealing seller.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
5/3/202230 minutes, 26 seconds
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Strength in Pole with Dimitry Politov

When you think of breakdancing, you think of coolness, hipness, trendiness, and style, but when you combine it with another kind of art that we've all been hearing about recently, pole dancing, you've got something else entirely. It's strange to conceive about breakdancing on a pole! I mean, how creative can people get?In this episode, we have Dimitry Politov, the World Pole Sport Champion, on the podcast, and we spoke about his life, from breakdancing to breakdancing on a pole! Isn't that ridiculous? To go through the pole, he'll need a startling amount of abilities and tactics. To say the least, the power he must gather to pull off all of those maneuvers, as well as the injuries he may get while doing those stunt-like acts, is mind-boggling. Dimitry also discusses how he learns the abilities to do such movements, how he trains, and how he heals from injuries. All that in this episode.[CASTOS HERE]   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDimitry Politov is an 8-time World Champion pole dancer, a Cirque du Soleil artist, and online instructor. He has a background in break dancing and parkour, and after seeing a video of German pole acrobat Rémi Martin in 2011, he began training on lampposts, trees, streets signs – pretty much anything that stood vertical.In 2012, he purchased his first pole to continue his training. That year, he won two championships in Russia (International Pole Sport 2012 in St. Petersburg; Mr. Pole Dance Russia 2012 CFO in Moscow) and took 1st Place at Mr. Pole Dance Russia Final 2013. His 1st Place achievements elsewhere are numerous – ranging from competitions in London, Beijing, and Brisbane.Dimitry has also made it to the semifinals twice on both Ukraine Got Talent and Russia Got Talent and teaches pole abroad often.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT P This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/27/202255 minutes, 37 seconds
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Three Main Reasons Why You're Not There Yet

Yes! I know. You did everything, and you worked the hardest. But still, you have not seen the fruit of your labor? This episode is for you.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/26/202239 minutes, 2 seconds
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Improving Movement Quality with Dr. Andy Chen

Dr. Andy Chen bringing his sincere appreciation for learning, movement, and bettering the world in todays episode.We can't deny that our world, and, of course, social media, are filled with pretentious individuals. Most of us can identify to Andy's genuine life experiences and personal struggles, which formed the core of his current business.Andy shares his experiences in this episode with how to provide the greatest service to clients and establish rapport, which he then uses to generate new leads.Andy also talked about how he operates his company, how he creates content, and how to engage with his potential clients on various social media platforms.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Andy Chen, PT, DPT is a NYC native born and raised in Queens, NY. He received his Bachelors in Psychology from the University at Buffalo and his Doctorate of Physical Therapy from the University of St. Augustine. His experiences ranges from youth athletes to weekend warriors to Olympic and professional level athletes. When he isn’t in the gym, you can find him reading, traveling, and drinking an ice cold IPA.Links here:WEBSITE    |   INSTAGRAM     |  YOUTUBE Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula&nbs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/6/202248 minutes, 16 seconds
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Exploring the Quantum with Enrique Delgadillo

As high achievers, we tend to be the harshest critics. We tend to be hard on ourselves and push ourselves to burnout and breakdowns just to get what we want.In this episode we have the famous motivational speaker, Enrique Delgadillo, and here we talked about a lot of things that always lead to self-contentment. In some of Enrique's words, "Don't fight it and don't resist it." What you have right now is what you signed up for. You are meant to experience it, whether you like it or not.This episode is so jam-packed with life lessons that will definitely make you a better version of yourself. You will be reminded of how important the journey is rather than the goal or the achievement. What's the real meaning of karma? Why word quantum is included in this interview? How important is it to be thankful for what you have.For your reference:00:00 Intro02:15 About Enrique Delgadillo05:24 The awakening of my calling06:48 How mentorship molded me to be what I have become.10:26 Karma and Dharma16:46 Enjoy the process or journey and learn from it.24:27 How to be aware and be content in the moment.29:56 The Quantum34:03 Being Grateful40:04 Where does self-lack come from and how to fight it?45:29 Difference between Feeling and Emotion    Don't forget to leave us a review on Apple Podcasts.About Today's GuestEnrique Delgadillo is a famous Motivational Speaker, who was born on December 28, 1981 in Mexico. Self-help author and motivational speaker who’s risen to fame online. His Live Incredibly brand is aimed at human betterment thought thought process adjustment and sells online courses in his techniques.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post a This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
4/5/202250 minutes, 7 seconds
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Uncovering Underlying Issues with Dr. Zac Cupples

What are the root causes, underlying issues, signs and symptoms? How to detect them and what are the ways to determine and deal with them?Dr. Zac Cupples joins us on the show to help us guide on what his ways are to diagnose and support his clients.In this episode, Zac and I started talking about the struggles that most fitness professionals get into. How he used his personal struggles to better himself and be good at what he was doing, which leads us to discussing his way and processes of determining the underlying issues of his clients. We also talked about how he managed to help himself fill out the gaps that our medical system is missing. We also talked about the signs and symptoms of sleeping disorders.For your reference, you can check out this topic:00:00 Intro10:20 The common struggle you see in most people that they get into.13:51 How do you see the ROI in an exercise?16:57 Numbers don't lie. Why are some people not using important metrics to help their business?21:01 What are the challenges that you have encountered and how did you manage to get out of them?28:14 The personal struggles that lead you to being passionate about32:34 The process of determining an underlying issue38:24 What are the questions you use to establish underlying issues.43:06 How do you manage to fill the gap that our medical system is lacking.46:02 Sleep underlying issues.      Don't forget to leave us a review on Apple Podcasts.About Today's GuestZac Cupples is a physical therapist and performance coach. He graduated from St. Ambrose University’s Doctor of Physical Therapy program in 2011 and  orthopedic residency in 2013.He's worked in just about every setting, from worker's compensation to pain management to the NBA (Memphis Grizzlies) to cash pay.His goal is to take all the information he's learned in this field, including the 80+ continuing education courses he's been to, and teach the fam the most simple and effective methods in the easiest way to understand possible.  Currently, Zac runs zaccupples.com, which offers remote movement consultation, mentoring, and training. He also teaches the movement seminar "Human Matrix" across the world. And just for kicks, He's also the Physical Therapist and Education Director for Elevate Sports Performance and Healthcare in Las Vegas, NV, working with everyday and professional athletes alike, including golf, basketball, football, and mixed martial arts.Links here:website  |     This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/31/202253 minutes, 1 second
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What I Would Do If I was Starting Over

There is no certainty, and everything moves constantly, whether we like it or not. The same goes with our businesses. We really can't predict what is coming, so we will just have to equip ourselves with what we need in order for our business to survive and thrive even more.In this episode, I share what I would do if I was starting over with my business because the truth many of the challenges you're facing now, you'll also be faced with no matter what stage you are at. These things that I will be talking about in the episode will help you get better at dealing with problems that you will encounter as you move your business to success.In this episode, you'll get to hear a detailed experience of these things that I built myself around to make my business shock proof:1. Get your mind right.2. Make a decision.3. Get really clear on your personal policies.4. Answer all of the remaining how-to questions.5. Skill acquisition6. Get support.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/28/202231 minutes, 37 seconds
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Programming Clients for the Long Game with Annie Miller

Coaches, today I am so pumped to have training and business coach Annie Miller joining me. She is a strength coach navigating the space that is entrepreneurship. After graduating with her degree in Exercise and Sport science, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, she found her calling in the online world of health and fitness.Six years, thousands of instagram posts, and a lot of lessons later, you see the half-million dollar business that is, Annie Miller Concepts. Annie has helped hundreds of women rekindle their love of the barbell through her year long membership, Built By Annie. And now, she gives coaches the tools they need to build sustainable online health and fitness brands via her signature program, FitsPRO Foundations.   Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.     This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/17/202251 minutes, 21 seconds
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How I Sold $40k in One Day with Ten 15-Minute Calls

Success, business, and coaching are all funny things. They are, in essence, living things.They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking about the various aspects of how it is all presented and then digested lately. Doing so has led me come up with a fantastic new way to release the Formula program in a way that will benefit each coach going through the process.Today I unpack:- Why I am reevaluating how I teach my clients.- The cohesive bond that forms within group coaching programs and masterminds.- How having zero qualms selling helps me close sales....and so much more. Join my private Facebook group for Online Fitness Marketing Professionals for additional content and more information on my courses and programs.   Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/15/202257 minutes, 10 seconds
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The Simple, Straight-Forward Path to Success with Miguel Aragoncillo

Businesses originate in all kinds of ways.And coaches, once you start seeking out and taking on clients on your own...you have created your own business. You have become an entrepreneur.Fitness journeys vary as well. Mine began when I was still acting and singing and on the path to becoming a successful musical theatre actress. Once I began helping folks attain their dreams and health goals, however, I fell in love with this diverse, enriching industry that has so many nuances and ways to enter it, thrive, and continue to learn and grow.I am pumped to have Miguel Aragoncillo joining us today on the PT Profit Podcast to talk about his journey not only in fitness but also in building his business. He talks to me about how he found his "in" into the fitness industry, continued pursuing his education and built a business. Now he has clients all over as well as a wealth of knowledge that continues to increase. It was fantastic getting to know Miguel and introduce him to you all.Miguel and I talk about:- Persevering through rejections and setbacks.- How truth advances your clients because that's what gets results.- The easiest path being the hardest to pursue.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMiguel Aragoncillo is a strength coach and licensed massage therapist as well as the founder of the Performance Cypher, a private performance and athletic company.Based in Massachusetts, Miguel previously worked at Cressey Sports Performance from 2014-2018 followed by another private performance and physical therapy training facility from 2018-2021. In both regions, he performed performance and movement assessments for athletes of all ages, ranging from youth through adult professionals. When working with athletes and clients of all skill levels, he prioritizes ensuring that quality movement is pursued along with optimal exercise selection for each individual.Miguel holds a Certified Strength & Conditioning Specialist (CSCS) certification through the National Strength & Conditioning Association and Health Fitness Specialist certification through the American College of Sports Medicine. He received his Bachelor’s in Kinesiology with a concentration in Exercise Science from Temple University in Philadelphia.Miguel AragoncilloMiguel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/10/202251 minutes, 29 seconds
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Is Your Business at Risk? featuring Ryan Barrett of ORAM

It's 2022, and we are all wired in.Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real.If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a dedicated server. Being that dialed in, however, means that you might be particularly vulnerable...unless you have the know-how.Today I have the pleasure and the privilege of having Ryan from ORAM join me to talk all about how we can defend ourselves from the nefarious actors out there who might be spying on our email accounts and businesses. While that might sound like a storyline out of the show 24, businesses get attacked every day, and if you are caught off-guard, your employees and clients could be the ones paying for it.Don't miss this important and practical episode.Ryan and I break down:- How small is too small in terms of businesses that might be targeted.- The liability that a leak of medical information can bring.- Various types of nefarious actors that cause the Spidey Sense to tingle.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRyan O'Ramsay Barrett is the Founder and Chief Executive Officer of Oram Corporate Advisors (ORAM).Barrett has spent the majority of his career consulting to organizations whose data is critical to their business. While working as a consulting with various companies over the past 15 years, he has seen technologies evolve into one of the most critical components to ensure a reliable and scalable operation. Barrett has worked in many different facets of IT, from ISP and financial institutions to biotechnology, education, and more. With his years of expertise in project development, network design, domain migration and upgrades, email, security, and storage area networks, Barrett understands corporate needs and customizes his solutions to meet his customers' needs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/8/202240 minutes, 28 seconds
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How To Understand Movement Complexity with Dr. Jeremy Paster

If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.Today, Jeremy & I talk about:- Assessing and working with patients who come to you after working with another PT.- The lack of precision that some clinicians offer due to their work environment.- How he pushes himself to always keep learning and how intuition sometimes plays a part in treating his patients.Jeremy's Game Changer Experience takes place on March 19th & 20th, 2022, Register today by visiting www.gamechangernj.com/live/.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Jeremy Paster is the owner of Game Changer Physical Therapy in Freehold, NJ. Jeremy also provides professional mentorship as well as his continuing education course, Game Changer Experience.Jeremy is passionate about improving the quality in the field of physical therapy as well as the patient experience. He focuses on a full body approach to assessment and treatment to maximize patient outcomes and expects his patients to take an active approach in their own rehab process. Jeremy's long-term goal is to continue to see his business grow with the focus on unmatched patient outcomes and experience.Game ChangerJeremy on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale you This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
3/3/20221 hour, 13 seconds
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The Math Behind 6 & 7 Figures

Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.Money should never be your master.One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.Are you ready?Let's dive in.Today, I talk about:- Understanding how the three pillars of performance work synergistically together.- Price points and why you cannot be your own barometer of what is and is not expensive.- Shifting belief.Want to check out the free training mentioned in the podcast? Head on over to Simple Selling, and grab your free instant access now. Simple Selling dives deep into some of the bigger components that this training touches upon.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/15/202246 minutes, 13 seconds
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Program Design After Passing the CSCS with Dr. Matt Casturo

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight changes in workouts that can still help clients progress as well as different ways to program blocks.Matt and I talk all about:- The benefits that a physical therapist will see from taking the CSCS.- Progression, plateaus, and buy-in.- Where Matt finds inspiration for areas of research and content creation.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Matt Casturo, DPT, CSCS is a strength coach, youtuber, and physical therapist. He earned his Bachelor's degree in Exercise Science and Doctorate of Physical Therapy from The Ohio State University. Matt has worked in high school strength and conditioning, corporate fitness, and personal training. Matt created The Movement System, an educational platform with the mission to Make The World Stronger. The Movement System helps fitness professionals pass the CSCS exam and learn about Strength and Conditioning.The Movement SystemThe Movement System on FacebookStrength and Conditioning Study Group on FacebookMatt on InstagramThe Movement System on YouTube This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/10/202253 minutes, 38 seconds
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Focusing on "Know, Like & Trust" is Killing Your Business

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.No one wants to remain the internet's best kept secret.However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. Today I'll unpack ideas such as:- You are not your business.- Relating to your client' needs should take precedent over trying to be popular.- What the trust factor actually means in that component trio.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/8/202220 minutes, 18 seconds
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The Pre/Postnatal Athlete with Kim Perry

As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs.The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding. Thankfully prenatal workouts have come a long way, and pregnant people have more great choices than ever before.Joining me today to unpack that fit pregnancy journey the industry has taken is Kim Perry. Kim is a mom of three, and we dive into all sorts of myths and expectations that pregnant women face when it comes to both health and wellness as well as navigating the fitness industry. It was my pleasure and privilege to invite her on, compare our fitbiz journeys, and hear how she helps expectant mothers stay fit and healthy.Kim joins me to talk about:- The wide variety of options pregnant people have nowadays in everything from nutrition to exercise to how they go through labor.- Having easily attainable goals while pregnant and how important those become during some of the more challenging times.- How stretching can make all the difference heading into labor.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestKim Perry is an entrepreneur, fit pregnancy coach, mom of three, and strong believer that new and expecting moms can be both fit and happy. After becoming Pre/Post-Natal Certified, she began to share her workouts online and slowly built a close knit community. She went from recording and editing videos in her basement at 5am before work to eventually quitting her full-time teaching job.Kim PerryKim on InstagramKim Perry's Fit Mamas Facebook GroupJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals g This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/3/202249 minutes, 22 seconds
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The High Ticket Evergreen System with Rose Radford

Launching a product can be stressful.We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.Rose talks with me all about:- What a customer journey is like for her client-base.- The power of having your materials readily available and on-demand.- The ease of selling high ticket vs the difficulty of selling low ticket items.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRose Radford is a business strategist and coach. After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online. Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025. Since building a multi-6-figure business herself, Rose discovered only 12% of female-led businesses ever reach this level of financial success. In fact, the income gap between female- and male-led businesses is bigger than the gender corporate salary gap! Through her private mentorship, programs and speaking, Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients. Before taking the leap to start her own company aged 25, Rose worked in Kenya supporting new entrepreneurs in creating businesses with minimal resources, then went on to serve CEOs and leaders within global companies and Government to help them solve their most difficult problems as a Strategy Consultant at McKinsey & Co. When Rose isn't helping women unlock their earning potential, she's bungee jumping, diving with sharks, jumping&nb This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
2/1/202250 minutes, 46 seconds
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Justin Janoska on the Autoimmune Revolution

It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults.Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work.If you're a return listener, then you know I love unpacking the invisible components of business, training, care, and health & wellness, and Justin and I dive deep into both big T and little T traumas today. Justin talks me through his work with his company, the Autoimmune Revolution, and how such trauma can translate into autoimmune disorders. Justin unpacks the various ways exposure plays a part in shaping our proclivity to these conditions in modern day and how that exposure starts while we are still in the womb.This is a deep episode that really peels back how outside influence affects not only our health but our entire being.Justin and I talk all about:- His process on helping his clients identify traumas and unburden themselves.- The healthcare industry and why seeking a variety of opinions can be a good thing.- The importance of awareness and taking ownership of your story.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestJustin Janoska is on a mission to help revolutionize the way we recover from autoimmune disease after watching his mother suffer from incapacitating symptoms of Hashimoto’s for over two decades. Hence, the birth of his company, The Autoimmune Revolution where he guides women to regain control of their body, discover a sense of wholeness and remember what it feels to be alive. He holds a Master’s in Human Nutrition and has spent the past 3 years doing post-graduate work studying mind-body medicine and trauma.What he has found is that once pockets of pain and untouched traumatic wounds have been reconciled, even the most seemingly insurmountable autoimmune diseases are able to be tamed. Transformation and transcendence is within anyone’s grasp if we are only willing to face painful truth and step outside of the conventional medical model. As a wounded healer himself, he supports clients to acquire a deeper understanding of their life story, how they got here, and guides them to come home to their authentic self. Justin and his team of trauma-informed autoimmune experts have transformed hundreds of humans who possess Hashimoto’s, Psoriasis, Lupus, Inflammatory Bowel Disease, Multiple Sclerosis, PCOS, Infertility, Anxiety, Eating Disorders and Trauma.The A This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/27/202245 minutes, 30 seconds
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The Life & Business of Coaching with Lindsey Heiserman

If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal impact that coaching has.Today, you'll hear all about:- How the one thing you might be afraid to teach is the one thing that could make the biggest impact. - How you can make group coaching sessions comfortable for all involved.- Lindsey's recommendations for coaches who have just gotten certified....and more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestLindsey Heiserman is a personal trainer and life coach with over a decade of experience working with a wide variety of clients. She completed her undergraduate degree at Truman State University with a focus in exercise physiology and emphasis in psychology. Over the last nine years she has held a variety of positions including a leadership role as an assistant department head, she has taught group personal training classes, and connected with clients in individual sessions. In 2013, she graduated from Adler Graduate School with a Master's in Psychotherapy and an emphasis in Career Coaching. She also holds a Professional Life Coaching certification and is a National Academy of Sports Medicine Certified Personal Trainer.When not working with clients you can find her training for obstacle course racing, adventuring and traveling around the United States, hanging out with her fur babies, drinking coffee, and hunkering down for the upcoming cold Minnesota winter.Lindsey Heiserman CoachingMind Muscle and Movement Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/25/202240 minutes, 56 seconds
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Build Your Breakthrough Year in 2022

Coaches, I know it's Fitness Thursday, but let's mix things up a bit.I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.Today I dive into:- The importance of being present.- Persevering through fear and discomfort to push your business to the next level.- Being enough.PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and say yes to yourself, your business, and the revenue you deserve.   Don't forget to leave us a review on Apple Podcasts.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/13/202234 minutes, 24 seconds
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Bringing the Personal Back to Personal Training with Semaj Hunter

The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on.Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking.Thankfully today I have my friend and PT Profit Formula member Semaj Hunter joining me to talk about cutting through all of that to remain authentic. We have a fantastic conversation about remembering who we really are and the importance of treating human beings like humans.We also discuss why your individuality is worth compensating. As you build your business and market what sets you apart, you should not be afraid to charge for those special s only you can bring your clients.In addition to fitness, Semaj is a passionate traveller, and we dive into the importance of consistent exercise and fitness in your daily life. It can be easy to let your fitness goals slip through the cracks while working or traveling, but Semaj strives to make sure each of his clients is able to meet their needs despite their hectic schedules and busy lives.Semaj joins me today to talk about:- Missing and invisible components within the fitness industry.- Learning how to pivot and evolve when you hit a point of resistance.- Authenticity and the steps you can take to make sure you convey it.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestSemaj Hunter is a Remote Fitness and Nutrition Coach currently based in Mexico. He works with clients who are ready to let go of the stories they have been handed for what fitness and nutrition are and helps them develop their own framework for achieving their goals.Semaj has been in the industry for almost 10 years and continues to find passion for the work he does with each client. He is constantly on the move but will regularly stop for a good meal, a stiff drink or to make meaningful connections.Semaj Hunter on InstagramSemaj on TwitterJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/6/202252 minutes, 53 seconds
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Determining Your Value and Pricing Your Services with Jen Gitomer

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.An increase in cost? Forget about it! Why would you want to scare off your existing clients.No. No, no, no! Let's reset that mindset ASAP, coaches.Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not be afraid to announce that and tell potential customers when asked. Or even before you are! You can't be afraid to sell unless you want to stay the best kept secret.You do not want to miss this empowering episode, especially those of you who have an uncomfortable relationship with sales.Today, Jen and I talk about:- The potential trade-off between increasing cost and losing customers. (Spoiler: Sometimes it balances out.)- The intense power of belief and how that translates to pricing and purchases.-  How important testimonials are.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestJen Gitomer is obsessed with helping service professionals, coaches and entrepreneurs like you make more money.After selling millions of dollars throughout her 15+ year career in sales, writing a best-selling book on sales, and growing 3 businesses, she knows exactly what it takes to grow your business from just barely surviving to thriving.But it wasn’t always easy. Jen had a defining moment that changed everything. There she was, on the ground, consciously aware that she had just blacked out.  From the outside, it looked like she had built a successful career, but on the inside, she felt like she was no longer living - she was existing. Realizing that your financial success does not have to be dependent on working 100 hours/week and that your mind, body and spirit deserve more, Jen’s business and her life.Your biggest breakdown may be the catalyst for your biggest breakthrough. And that breakdown was just the break she needed.Jen has made it her mission to help female entrepreneurs make a lot of money without having to work ALL.THE.TIME.Jen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
1/4/202231 minutes, 5 seconds
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Heart-Centered Coaching NBA Athletes with Mike Guevara

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about how someone can be resourceful getting their younger athletes beneficial training and inspire their kids to be the best athletes and people they can be.In this episode, Mike and I discuss:- How proper training makes a true impact...which includes properly preparing your own child in grade school sports.- Compliance, trust, and the importance of interpersonal communication.- Why you should not do personal training solely for money.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike Guevara started coaching in the performance field in 2008. Upon graduating from Cal State Northridge with a B.S. in Exercise Science in 2010, he worked as a performance intern and ultimately a coach at The Factory Training for 5 years. He was then offered ownership and served as Director of Performance at The Factory Training where he oversaw and serviced multiple NFL, NBA, and MLB athletes along with youth, high school, and college athletes.In late 2011 to 2013, Mike received an opportunity to work and travel with Belarusian pro tennis player Victória Azárenka as her personal Performance Coach. After 2 1/2 years, Victória captured 51 weeks of a world #1 ranking and two Australian Open Titles among many other career accomplishments. He was asked to return to the team in Jan 2016 and helped her achieve the “Sunshine Double” which only two other woman in WTA histo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/30/202155 minutes, 17 seconds
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4 Ways to Quantum Leap Your Business

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.In today's episode, you'll hear me:- Unpack goal setting and how to gauge the reality of your goal.- Address the curse that business decisions can sometimes feel like the necessity of stepping back and letting the chips fall as they might once you make a choice.- Dive into the need for answers and strategy.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months. Let's make 2022 your breakthrough year!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or celebrate your wins with us.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/28/202126 minutes, 1 second
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Pre-hab for Dancers with Richelle Stevenson

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. Ricki shares with us:- The importance of symbiotic cross-training.- Ways to navigate the nuanced conversation of pain vs discomfort.- How readily available medical access is changing the overall trajectory and longevity of dance careers....and so much more! Richelle If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRichelle "Ricki" Stevenson is a licensed athletic trainer (LAT), certified Pilates instructor and professional ballet dancer.  In 2015, she graduated summa cum laude from Grand Canyon University with a bachelor’s degree in athletic training and a minor in dance education. While in college, Ricki competed nationally in dance and graduated with honors through the National Honors Society of Dance Arts (NHSDA). She has several years of experience in sports medicine caring for athletes of all ages, covering emergency situations and developing rehabilitation programs. Ricki joined Ekklesia Contemporary Ballet in 2017, and is now the Assistant Director.  The company regularly tours using dance to initiate discussion about ecojustice, mental health and caring for the community.  She and her husband now live in Connecticut with their dog, Kiira, and cat, Islay (I-lah).Ricki founded The Barre and Beyond, LLC to bridge the gap in healthcare between injury recovery and fitness, helping dancers and non-dancers a-like. Her numerous certifications and skills include Therapeutic Cupping, Instrument Assisted Soft Tissue Mobilization (IASTM), Pilates Mat Certified & Pilates Reformer, Kinesiology Taping, Concussions RTP (return to participation), Sports Medicine, and Dance Medicine.The Barre and Beyond This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/16/202149 minutes, 34 seconds
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What's the Difference Between Group Coaching and a Mastermind?

There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself. You'll hear me discuss:- The importance of community support.- The pros and cons of different coaching types.- The brand new PT Profit Accelerator program.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lif This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/14/202124 minutes, 20 seconds
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The Invisible Components to Patient-Centered Care with Kristi Barker

Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab.We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk about the importance of staying on the same page as your client so that they do not become lost or overwhelmed by what you are saying or doing. We then tapped into the invisible component that we the health and fitness professional should know and practice. Today, Kristi and I unpack:- The impact powerful education has.- Improving client care and accessibility.- How striving to be truly patient-centered benefits both the professional and the client.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestKristi Barker has a Masters of Physical Therapy from the University of Saskatchewan. She treats in-person at Stapleford Health and Rehab Center in Regina, Saskatchewan.Kristi created Reach Rehab during the pandemic with the goal of increasing access to physiotherapy and educating others on injury prevention. Prior to becoming a physiotherapist, she played Division 1 volleyball, and was a personal trainer. She is passionate, driven and focuses on keeping her patients active throughout their rehab journey. Kristi believes every individual is an athlete and prioritizes the treatment plan around their goals.Reach RehabKristi on InstagramKristi on TikTokKristi's YouTube ChannelJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Pro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/9/202145 minutes, 27 seconds
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5 Reasons Why Some Coaches Get Successful Faster

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.You'll hear:- Decision making.- Owning your worth.- Releasing attachment.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
12/7/202142 minutes, 30 seconds
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How To Be a VIP in Your Business

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).Today you'll hear:- The #1 component of a successful business.- How to be influential.- Convincing yourself to be the authority.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 fo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/23/202121 minutes, 37 seconds
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Nutrition Fundamentals with EC Synkowski

On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work with people having hard time eating fruits and vegetables as well as why it's hard for people to manage their nutrition properly.EC also talked to me about FODMAP, what that is, and how it affects your body. We break down the difference between Conventional Medicine and Functional Medicine, and lastly, EC talked about children's nutrition and how she helps parents guide their children to a healthy lifestyle.You'll hear:- Why people find it hard to manage their nutrition.- Addressing food anxiety.- Helping parents improve their children's nutrition.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestEva Claire "EC" Synkowski is the Founder of OptimizeMe Nutrition, which delivers B2B and B2C educational nutrition programs without the dogma and gimmicks that saturate the current nutrition market. She holds a BS in Biochemical Engineering as well as two MS degrees (in Nutrition and in Functional Medicine). Additionally, she is a Certified Nutrition Specialist and Licensed-Dietician Nutritionist. EC has been a TEDx speaker and hosts The Consistency Project Podcast. She's also the Founder of the #800gChallenge, in which users add a healthy-daily dose of fruits and veggies each day without any diet eliminations. Yes! Nutrition can be simple, sustainable, and effective. Over 900 gyms have run the challenge for members and more than 15,000 individuals have participated.OptimizeMe NutritionOptimizeMe Nutrition on FacebookEC on InstagramThe Consistency Project Podcast"An El This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/18/202155 minutes, 13 seconds
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10 Fundamentals of Growing a Fitness Business in 2022

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020!There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date tips that I would utilize myself within my business. On this episode I will be unpacking topics such as providing your offer's Transformation, your messaging and market research, and what to do after your launch is done.You'll hear me dive into:- One of the biggest mistakes that I made when I started my business.- Copy and how it can help your business.- How clients evaluate the perceived value....and so much more!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/16/202157 minutes, 28 seconds
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The Truth About Pilates with Alexa Idama

On this episode, Low Impact Fit's Alexa Idama joins me to talk all things pilates. She walks me through a number of misconceptions about the fitness system, including its common comparison to yoga. Alexa unpacks the differences between the two for us, pointing out various factors that set them apart. Alexa and I also discuss the types of pilates as well as who can do pilates and how often. Pilates can supplement other areas of fitness as well, and we dive into the pros and cons of group classes vs private sessions. In this episode, Alexa and I talk about:- Difference between Reformer and Mat Pilates.- How pilates works with other forms of exercise.- The variety pilates offers.    Don't forget to leave us a review on Apple Podcasts.About Today's GuestAlexa Idama has been working in the health and wellness industry for 18 years. She was a Certified Personal Trainer, Yoga teacher and Group Fitness Instructor before being introduced to Pilates by a colleague. From her very first session she was hooked! All the missing pieces she had not been able to find with other forms of movement finally came together. Joint issues that she had struggled with for years just went away. Her body finally moved as a whole with more awareness. She decided to become a certified Pilates teacher so that she could share her passion for and the benefits of Pilates with others. Alexa believes that every body is unique and strives to focus on the individuals needs and what works best for them. Her goal is to help as many people as possible become the healthiest version of themselves in mind, body and spirit.Originally from Cameroon, Alexa now lives in Atlanta with her husband and two sons. Apart from doing Pilates she loves cooking healthy foods, hiking and restoring/creating pieces made from wood.Low Impact FitAlexa on InstagramLow Impact Fit on YouTubeJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/11/202148 minutes, 57 seconds
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Million Dollar Low Ticket Memberships with Allison Hollinger

You're going to love this episode, coaches. Allison Hollinger sits down to talk to me today about beginning with zero followers and building to a community of 35,000 strong. She shares tips of how to keep up with the game, which is constantly changing in this online space and dives into how she stays relevant on social media platforms that introduce new functions left and right. In addition to discussing how she built her community, we also talked about how she was able to manage that growth, and she also shared her tips on how she was able to find the right team to help run her business.You'll hear Allison talk with me about:- Adapting and staying relevant in the ever-changing social media landscape.- How to set pricing on your service.- The importance of having a support team to spark creativity.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestAllison Hollinger is a healthy recipe creator and founder of Plan to Nourish, her signature meal prepping program, where she teaches busy moms how to make meal prepping and feeding their families easy, healthy and affordable. She’s a proud mom of 3 and devoted military spouse and has been a teacher her entire life. After receiving her Masters in Special Education from NYU, she was a Special Educator in both New York City and Los Angeles. Once Allison had children, she retired from teaching to be a stay-at-home entrepreneur and launched her successful live cooking show on Facebook. You can catch her live each week sharing her favorite recipes and meal prepping tips on her business page.Allison HollingerAllison on FacebookAllison on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/9/202148 minutes, 40 seconds
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Yoga for All Bodies with Natalia Tabilo

On today's brand new episode of the PT Profit Podcast, Natalia Tabilo joins me to talk all things yoga. Natalia is the founder of Yoga For All Bodies, and she shares with me how Yoga impacted her mental health and ignited a passion that led to her becoming an instructor for all types of people. She tailors her classes so that she is able to instruct everyone, regardless of their body type or experience level. With Natalia, no one will be left behind.Natalia talks to me about researching yoga and about some of its misconceptions. She also tells me about the obstacles that she has encountered as an instructor. We also dive into her preference for using "variations" rather than "modifications." It was wonderful getting to chat with Natalia.Natalia and I discuss:- Why it is important to be specific about what kind of yoga is being taught.- The difference between modifications and variations.- The impact of Yoga as a coach and to the clients.    Don't forget to leave us a review on Apple Podcasts.About Today's GuestNatalia Tabilo is a Body Positive 500 RYT yoga teacher, journalist, and the founder of Yoga for All Bodies. She was made in Chile and now lives in San Francisco, CA. Yoga has helped her become friends with her mind and body, and that’s why she wants to share it with others.After feeling left out and unseen in yoga classes, she decided to create Yoga for All Bodies, an inclusive and accessible practice based on variations, sensations, and freedom to meet and enjoy your body and mind, where you are today. She loves Yoga props, and in all of her classes, variations (not modifications, because everything is a 100% Yoga) are offered using them!To fulfill the promise of sharing Yoga for All Bodies, Natalia is certified in Vinyasa, Yoga for All, Accessible Yoga, Yoga for Seniors, Prenatal and Postnatal Yoga, The Roll Model Method, Restorative, Yin, Yoga Nidra & Meditation, Somatics, and Trauma-Informed Yoga.Yoga for All BodiesYoga for All Bodies on FacebookYoga for All Bodies on InstagramYoga for All Bodies on YouTubeJoin the Facebook community! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/4/202153 minutes, 1 second
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An Offer a Day Keeps the Debt Away

Coaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thing your business should have that will make it profitable.Today I dive into:- Common mistakes that struggling entrepreneurs make.- Running an evergreen and a launch business strategy.- Components of running a profitable business.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSimple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
11/2/202150 minutes, 34 seconds
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Training Mobility Athletes with Dr. Nicole Woodard

Today I have the wonderful Dr. Nicole Woodard joining me, and we talk all about Mobility Athletes, what it is all about, and how she came up with it. We dive into how she was able to discover the points that connects the fitness and health industry, which is the basis of the Mobility Athletes program. We also talked about the very thin line of radical responsibility for both clients and coaches.Nicole also unpacked the Movement Pyramid and its different levels. We also talk about how the mind affects our movement and why that can be a problem!Today, you'll hear:- Key points that link the fitness and health industries.- The responsibilities of a coach vs a client. - Radical responsibility.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Nicole Woodard is the founder and physical therapist of Mobility Physical Therapy and Wellness LLC, a fully online Telehealth and wellness platform that serves Triathletes, runners, and Crossfit athletes.Her clients include Olympic triathletes, hurdler, and shot-put athletes; Crossfit Games athletes; Professional Crossfit Elite Sanctional Athletes; Ironman and 1/2 Ironman athletes; Boston Marathon Elite Qualifiers; Kona Finishers; Moms, Dads, Friends, CEOs, Coaches, and others that care about their bodies and want to be athletes NOW not just in their glory days.Before devoting her work full time to Mobility Physical Therapy and Wellness, Nicole was a physical therapist at a Division I university serving their sports teams in conjunction with athletic trainers and physicians. Nicole created and served as Sports Performance Coordinator at a local rural hospital, brining multiple health care and fitness professionals together to best serve middle and high school athletes as well as the community.Nicole has written for Impact Magazine and been featured in multiple podcasts and YouTube channels. Nicole most thoroughly enjoys bringing her innovative practice model to others through mentorship in the physical therapy, Crossfit gym, and triathlon club arena. She has sponsored several events including local triathlons, Illiana Multisport, ultra-marathon events, and has culminated with a co-branded event, The Elite Experience with Power Branding LLC. The Elite Experience is an exclusive Crossfit Sanctional and Games recovery and social media coverage event for high level athletes and will be hitting the ride in June 2021 for Ride Across America.In addition to being a positive force in physical therapy world, Nicole mainly enjoys spending time with her husband and son in their rural country home. She is also a recreational runner, triathlete, and Crossfit athlete completing 4 70.3 distance triathlons and several half marathons and local Crossfit competitions. She loves spreading positive energy, personal development, and giving away books and Refocus bands with empowering messa This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/28/202144 minutes, 46 seconds
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How To Price Your Product with Vince Del Monte

Today we have a superstar in the online fitness industry joining us. I am so pumped to bring you all Vince Del Monte, who shares with us invaluable insights into the running an online business. Vince and I dive deep into pricing, the strategies you need to know, and what you can do to scale up your business once you identify the root cases of the problems you may be having. This episode was such a treat for me to record. Vince shares with us what it has been like running his multiple 7-figure business, how he manages to pass through the "Messy Middle," and talks to us about the Red Spot Syndrome.You'll hear:- Ways to work your way out of the Saturated Market, past Stiff Competition, and through Impostor Syndrome.- The pieces of building a business that can't be faked.- What you need to know about scaling a business.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestVince Del Monte is a 7-Figure Fitness Business Results Coach who helps to transition fitness coaches to the online coaching space, building 6 and 7 figure businesses. Vince is a Best-Selling Author, former WBFF Pro Fitness Model, an Online Fitness Business Coach, but most importantly he’s a father of 3, and loving husband to his wife Flavia. For the past 12 years, he’s helped thousands of people transform their physiques through his coaching and online programs. Vince has built his present business coaching organization with the intention that if he could help fitness coaches build thriving, ethical businesses that delivered enormous value, then that in turn would positively impact all the clients that the coaches were serving.He is living proof that you can scale a fitness business without a sacrificing your soul, or time with your family.He is the only fitness business coach in the world who has built four different 7- Figure generating businesses over the past decade and now he is dedicated to teaching how he’s done it. There is a lot of noise in the marketplace, which can be overwhelming at every level of business growth. Vince first takes people through the C6 Protocol: 6 Steps to Building a 6-Figure Business in 6 months. Vince would like to gift your subscribers with the free Masterclass here: https://www.6figurecoach.ca/replayVince’s vision is to “build the fitness industry’s most elite and premier fitness business Mastermind to deliver the straightest & shortest path to CONSISTENT SUCCESS for your Fitness business — for any size team, at any stage, and every income level... so You START HITTING 10...20...50 And Even 100K Months In As Little As 1 YEAR!”Vince has also contributed to Askmen.com, Espn.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/26/202152 minutes, 9 seconds
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How To Optimize Your Health from the Inside Out with Nicole Vienneau

Today I am talking to the incredibly compassionate Nicole Vienneau of Blue Monarch Health. She tells me about being a Registered Nurse and shared her incredible experiences within the world of nursing and fitness. We talked about things happening in our health care system and how she is working hard to close the gap between a hospital nurse who is bound to hospitals' rules and a compassionate nurse that extends a helping hand to those that really need the help. We also talked about how she discovered Nurse Coaching and the potential it has to help prevent and manage chronic illnesses.Today, Nicole and I dive into:- Compassion fatigue and burnout.- Things you can do to prevent or manage chronic illness.- What clinicians can do to connect with patients....and so much more.It was a pleasure and a privilege getting to talk to Nicole for this episode, and I hope you enjoy listening as much as I enjoyed recording it.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestNicole Vienneau, MSN, RN, NC-BC, left the one-size fits all healthcare industry that has lost the ability to see the unique individual needs of each human seeking help after two decades as an Intensive Care Nurse caring for the sickest of patients.Nicole knew she needed to stop the cycle of dis-ease, and created Blue Monarch Health, PLLC.  Here, she partners with the Active Aging population, those 50+ and beyond, helping them turn overwhelm into courage by teaching them to be the authority of their own health and vitality through actionable wellness plans they can really do in their life.Nicole achieved a Master’s in Nursing Science from the University of Arizona, and a board certification in Nurse Coaching from the American Holistic Nurses Credentialing Corporation.  She is a personal trainer, yoga teacher, group fitness instructor and retired Reebok sponsored fitness athlete, and enjoys healing in nature while hiking the Pacific Northwest trails with her husband or lounging in the sun with her crazy-cat babies.Blue Monarch HealthBuild Your Health - a free tool by Blue Monarch HealthBlue Monarch Health on Facebook This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/21/20211 hour, 15 minutes, 37 seconds
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Shifting Your Identity with Adam Kiddoo

"It was all rooted in fear, doubt and scarcity, and when you work from a place of fear, doubt, and scarcity, you are bound to scarce results."In this episode, Adam Kiddoo joins me to talk all about shifting your identity. Adam was a coach of mine and was responsible for helping shift my perspective and allowing me to see things from a different lens. In our interview, we dive into intuition, facing your fears, finding your identity, and other insights that you can use for your personal life and for your businesses.You'll hear us discuss:- Finding your Identity and the qualities of masculine and feminine energies.- How to tell if you are inspired or overthinking.- The pros and cons of being a giver....and so much more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestAdam Kiddoo is motivational speaker and personal coach who transforms passive entrepreneurs into Heart Centered Leaders. He is on a mission to help reduce the amount of stress in the world because stress is an absolute killer. Collectively, he has made over $1,000,000 in sales for his mentors James Wedmore, Jim Fortin, and Brandon Lucero.Adam KiddooThe Adam Kiddoo PodcastAdam on FacebookAdam on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSimple Selling Live  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/19/20211 hour, 34 seconds
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The Neuroscience of Dance with Sophia Martins

Coaches, today we have Sophia Martins, a neuroscientist and dancer, joining us to talk all about neuroscience and how it can help athletes, dancers and our clients. In this episode, Sophia shared her detailed knowledge on what happens to a performer's brain when experiencing memory lapses. She also discussed how she as a neuroscientist helps performers and dancers in fixing their performance anxiety in a very simple and fun way, a tool that could be used for anyone nervous about going to the gym.You'll hear:- How neuroscience can help the dancing community.- Neurological impairment.- What happens to a brain when experiencing memory laps.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestSophia Martins is an international neuroscientist, dancer, performer, and dance teacher.Through her postgraduate studies in neuroscience, she joined her passions by doing her research thesis on the brain mechanisms beyond dance, having worked with one of the most influential researchers in the field. Her research has been published in the "Dance Data, Cognition, and Multimodal Communication" Routledge volume and presented at various international conferences/summits.She trained in dance therapy, butoh and somatic practices, has a double degree in Psychology and Forensic Psychology and did her postgraduate studies in Brain Sciences. Apart from her experience in fraud prevention and crime prevention at Lloyds and the Scottish Government, she is a certified suicide first aider and worked as a mental health practitioner for 4 years. During those 4 years, she counseled adults (including dancers) with anxiety, depression, bipolar, schizophrenia, eating disorders, OCD, PTSD, personality disorders among others. Her passion and skills in mental health are intertwined with her being.Through her Neuroscience of Dance project and Dance Integrated Healing Method, Sophia provides neurocognitive and dance healing tools. She has been helping dancers and dance teachers all over the world for the past two years through 1-1 sessions and various workshops with the following key aspects: dealing with injuries, neurological recovery, overcoming struggles (memory, equilibrium, learning difficulties), improving dance environments and teaching techniques, improving mental well-being, improving dance skills, and using dance for healing purposes. Seeing people improving, recovering, falling in love with dance fuels her drive to do more for others. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/14/202147 minutes, 40 seconds
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How To Measure the Metrics that Actually Matter

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.Today I unpack:- What a KPI is.- How to decide which KPI to use.- Detaching your emotions from results.    Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSimple Selling Live - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. Register now for access to the upcoming session!Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/12/202116 minutes, 33 seconds
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The Truth About Pole Dancing with Dalijah Amelia

Today's guest and I coincidentally worked at the same gym in Manhattan, just at slightly different times! I am so thrilled to introduce you all to Dalijah Amelia. We have a fantastic discussion about her journey in movement that led to a pole class that changed her life.In this episode, we talk all about Pole Dancing and all about body confidence. We all know that there is stigma attached to pole dancing, so Dalijah dives into some misconceptions about it for me and added that it's a very rewarding thing to do. More and more people are getting to know pole dancing as a creative outlet and fitness regimen, and pole dancing has allowed her to travel across the world. Dalijah also shares her knowledge on why people are interested in pole dancing as well as information about some tricks and more challenging moves.You'll hear:- Misconceptions about pole dancing.- Difference between a pole dance for fitness and pole dance competition- Things to pay attention to when you are a beginner.    Don't forget to leave us a review on Apple Podcasts.About Today's GuestDalijah Amelia Franklin is a dancer, anatomy nerd, lifestyle blogger and entrepreneur from Ohio and now based out of New York City. Movement has been a part of her life for as long as she can remember. A graduate of Ohio State University, she stumbled across a pole dancing class over a decade ago, and life has never been the same! She is a pole instructor and coach, competitive pole dancer and creator. Fitness for the pole has not only built her body physically but also built her confidence in herself as a woman.Dalijah AmeliaBlack Girls PoleDalijah on InstagramBlack Girls Pole on InstagramDalijah on FacebookKeke & Ali Try Pole Dancing with DalijahJoin the Facebook community! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/7/202146 minutes, 49 seconds
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The 6 S's of a Successful Fitness Business

Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. Today I dive into:- Some of the lessons I learned from this launch.- Why I'm bumping up Studying to the first S over Serving.- Alignment and intention.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksCreate Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
10/5/202136 minutes, 6 seconds
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A Ballerina's Journey with Strength featuring Diana Sorokova

Diana Sorokova is a ballerina and strength trainer, and in today's episode, she joins me to talk about her journey and experiences, how she got into strength training, and how she helps others do the same. We also talked all about dancers and how she is able to help them get better with regards to being strong and being healthy as well since being a performer can be very demanding both physically and mentally.We also broke down the types of dancers, their training and needs, and the things you as a trainer need to consider while working with dancers dancers. Then, Diana shared her experience with general population clients and how her app B.STRONG works.Diana and I dive into:- The challenges you encounter in training dancers.- The impact of strength training to a hyperflexible and hypermobile dancers- The recovery process for dancers, and the reasons why dancers seek help....and more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDiana Sorokova is originally from Slovakia, which is where she began her dance journey. She started studying ballet at age 7, and by 17, she joined a professional ballet company in Slovakia. There she danced in each of their repertoire ballets as well as in some musicals and operas. Later, she studied at the Royal Conservatoire in UK. Her dance journey expanded to contemporary dance when she joined the premiere contemporary dance company in Mexico City, the Tania Pérez-Salas Compania de Danza. She has toured around Europe, Mexico and USA and spent five years in New York as a freelance dancer, experiencing different companies, participating in live events, photo and video projects, and found my passion in fitness which lead her to become a Personal Trainer.Gaining experience in training clients on a personal level led her to develop her very specific training style, Ballerina Strong. Her training method has helped not just herself but all of her clients to become stronger, flexible, more energized, and elegant.Diana SorokovaDiana on InstagramB.STRONG AppJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/30/202147 minutes, 21 seconds
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3 Ways to Create Revenue on Demand

Today it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it.Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021.You'll hear:- Tips to creating revenue.- Lifetime Customer Value (LCV).- The importance of community and customization.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksBeverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/28/202119 minutes, 49 seconds
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An Osteopath's Journey with Dr. Dani Antonellos

Today we have the brilliant Dr. Dani Antonellos joining us from Australia, and we talked all about her journey as an osteopath and what bought her into that practice. We also tackled the differences between a physio and an osteopath as well as the crossover between physical therapy and personal training.Dani shared with me about her teaching practices, including what makes it stand out from other trainers. We talk about how is she educating both clients and other fitness professionals, and we dive into the topics of Bracing, Hip Hinge and Breathing. She also shares with me how she manages her own pain and her experience in growing her business during the pandemic.You'll hear Dani talk to me about:- Everyday movements you should pay attention to.- Understanding core training.- When to know when you need to change or continue a program.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Dani Antonellos is an Osteopath and Exercise Rehabilitation specialist from Australia. She has been a personal trainer since 2013, working with patients ranging from beginners to competitive athletes. She has also worked as a coach in Hattie Boydle’s team “The Sports Model Project.”In addition to coaching, Dani competes as a professional WBFF Bikini Athlete and has been a high level tennis player for 15 years. She also hosts the Level Up podcast alongside Sharelle Grant..United Health EducationDani on InstagramLevel Up Podcast on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness Links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/23/202152 minutes, 52 seconds
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The PT Profit Formula Experience

Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they made about themselves and their businesses. I also get to catch up with them about their lives after they completed the initial program and what new goals they've set for themselves. In today's milestone 100th episode, you'll hear:- The importance and the value of community.- Two commonly asked questions.- A first-hand account from coaches who went through the PT Profit Formula program.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The first training begins on September 16th, and videos remain online until September 30th.. Register now! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/21/202152 minutes, 52 seconds
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Optimize Your Gut Health with Dr. Deanna Elliott

Centered Physical Therapy & Wellness's Dr. Deanna Elliott joins us today to talk about gut health and your body's exit strategy. Deanna herself has experienced being lost and not knowing what to do with her own body, but she then discovered Functional Medicine. From there, she found a place to be able to help her clients out of their own pains and struggles.In this episode, Deanna shares how being knowledgeable about our own genetics can help us manage our health. We also talked a lot of things related to gut health, such as inflammation, Eczema, and elimination diets.Today, you'll hear me talk with Deanna about:- Genetics and what to get out of unpacking them.- Inflammatory markers, what they are, and what to learn from them.- Modifying genetic illnesses.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Deanna Elliott is a mom, turned Physical Therapist, who decided Functional Medicine was the way of the future and shifted gears to focus her attention to growing her own self-sustaining cashed-based PT business in less than 2-years all while healing herself from what other practitioners would say was “a normal part of being a mom.”She realized she had a gift of helping people understand their own body and knew she wanted to become a healthcare provider. She obtained her Doctorate Degree in Physical Therapy from Western University of Health Sciences in 2011 and received her Bachelor’s Degree in Kinesiology at Sonoma State in 2008.Deanna has been utilizing a hands-on approach to help her clients heal since 2011. She has worked in a variety of settings in the Physical Therapy world both in Oregon and Wyoming including Neuro Rehabilitation, Acute Care, Skilled Nursing Home Facilities, Home Health, Orthopedics and School-based programs.In 2018 she started Centered Physical Therapy & Wellness, where Physical Therapy is integrated in a holistic manner to help heal the body at the root of its problem. Deanna is Postural Restoration Certified Practitioner, where she is formally trained through the  Postural Restoration Institute. This technique helps you re-pattern your nervous system and address pain globally in order to get down to the root cause of the issue.She furthered her education in order to provide a Functional Medicine approach to her clients through a licensed program with the Institute for Functional Medicine. This approach allows Deanna to address the root cause issues her clients struggle with and fine-tune their gut health. Deanna loves working with postpartum women, as she has struggled an This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/16/20211 hour, 1 minute, 41 seconds
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Create Clients on Demand

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.In this special training, you'll hear me dive into:- the PT Profit Formula's 3 Pillars of Performance.- what every business needs.- the various types of sellers.Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow September 15th. Can't make the live trainings? Don't worry! You can catch replays through the end of the month.  Coaches, if you're looking to find your ideal clients and make the revenue that you deserve within your own businesses, you don't want to miss out on this. Register here to secure your spot today!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training be This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
9/14/20211 hour, 18 minutes, 24 seconds
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How To Bring Complex Concepts into Your Practice with Dr. Mike DeMille

Joining me today is Dr. Mike DeMille of Divergence Physical Therapy and Wellness. Mike shares with me his experiences on how a sports injury led him to wanting to enter the world of physical therapy himself.  Mike talks to me all about the Postural Restoration Institute (PRI) and receiving your PRC certification. We also dive into how to simplify complex concepts and the implementation involved. Our conversation covers how that applies to FitPros, athletes of varying levels, and even in regards to our gen-pop clients. You'll hear Mike and I discuss:- Who can get PRC certified.- When to expect a client result.- One of the most important things that separates a successful coach from the rest.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike DeMille is a Postural Restoration Certified practitioner who treats patients dealing with chronic pain and progresses his patients back to an active lifestyle of weight training and their other favorite healthy activities. Mike graduated from Springfield College with a Doctor of Physical Therapy where he also pitched for the varsity baseball team.Mike uses his unique skill set and knowledge base to provide corrective exercise, neuromuscular re-education, and capacity training while recognizing the natural asymmetries of the human body to provide a custom plan of care and optimize results.Divergence Physical Therapy and WellnessDivergence PT's Solidify CourseMike on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clie