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Product Marketing Life Profile

Product Marketing Life

English, Finance, 3 seasons, 108 episodes, 2 days, 23 hours, 18 minutes
About
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
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“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.
5/24/202449 minutes, 39 seconds
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Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.
5/10/202451 minutes, 29 seconds
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Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.
4/29/202442 minutes, 17 seconds
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“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.
4/12/202456 minutes, 42 seconds
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Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.
3/29/202455 minutes, 2 seconds
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Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup.
3/15/202443 minutes, 14 seconds
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From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe.
3/1/202448 minutes, 34 seconds
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When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro. The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series.
2/16/202455 minutes, 1 second
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How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

In this episode of Product Marketing Life, Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about what it means to be a founding product marketing manager (PMM).
2/2/202448 minutes, 59 seconds
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Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.Key takeawaysWhy vision selling takes a more transformational approachHow to convince customers to adopt a new way of workingBuilding an incremental pathway to sophistication for each customerMaintaining a core narrative while customizing for each clientThe increasing value of face-to-face marketing and human connections
1/19/202445 minutes, 36 seconds
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From engineering to marketing: Priya Gill's journey to strategic PMM mastery

In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey. During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective go-to-market strategy. Priya also shares her thoughts on how to invest your time wisely, elaborates on the significance of grasping the buyer’s pain points, aspirations, and motivations, and gets into how AI tools can augment research and content creation to enhance productivity and efficiency. About our guestPriya is an accomplished marketing executive who has worked in the tech industry for over 15 years with experiences in a wide range of disciplines including engineering, product management, finance, and marketing.Today, Priya leads the product marketing, web, growth, and localization teams, driving SurveyMonkey’s go-to-market strategy, web strategy and growth, and international experiences.Key takeawaysWhy understanding market trends and the competitive landscape mattersWhy target buyer insights are crucial to crafting messaging that resonatesHow a deep understanding of your product translates into customer benefitsThe importance of cross-functional partnerships in strategy cohesionHow utilizing AI tools can enhance productivity and efficiency in product marketingAnd more insights throughout the episode!
1/5/202444 minutes, 7 seconds