In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup.

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe.

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro. The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series.

In this episode of Product Marketing Life, Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about what it means to be a founding product marketing manager (PMM).

In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.Key takeawaysWhy vision selling takes a more transformational approachHow to convince customers to adopt a new way of workingBuilding an incremental pathway to sophistication for each customerMaintaining a core narrative while customizing for each clientThe increasing value of face-to-face marketing and human connections

In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey. During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective go-to-market strategy. Priya also shares her thoughts on how to invest your time wisely, elaborates on the significance of grasping the buyer’s pain points, aspirations, and motivations, and gets into how AI tools can augment research and content creation to enhance productivity and efficiency. About our guestPriya is an accomplished marketing executive who has worked in the tech industry for over 15 years with experiences in a wide range of disciplines including engineering, product management, finance, and marketing.Today, Priya leads the product marketing, web, growth, and localization teams, driving SurveyMonkey’s go-to-market strategy, web strategy and growth, and international experiences.Key takeawaysWhy understanding market trends and the competitive landscape mattersWhy target buyer insights are crucial to crafting messaging that resonatesHow a deep understanding of your product translates into customer benefitsThe importance of cross-functional partnerships in strategy cohesionHow utilizing AI tools can enhance productivity and efficiency in product marketingAnd more insights throughout the episode!