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Pharma Launch Secrets Profile

Pharma Launch Secrets

English, Health / Medicine, 1 seasons, 37 episodes, 21 hours 41 minutes
About
Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.
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How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.
12/01/202429 minutes 7 seconds
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Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.
28/09/202327 minutes 40 seconds
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AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
13/09/202336 minutes 6 seconds
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“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
30/08/202330 minutes 34 seconds
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US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.
16/08/202337 minutes 43 seconds
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Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.
02/08/202337 minutes 18 seconds
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Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
19/07/202340 minutes 15 seconds
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Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.
05/07/202342 minutes 59 seconds
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Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.
21/06/202345 minutes 34 seconds
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A Conversation With Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.
07/06/202339 minutes 48 seconds
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Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.
24/05/202339 minutes 48 seconds
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Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.
16/05/202344 minutes 32 seconds
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CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Leverage Customer Experience Strategically

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos. Some of the things you’ll discover in this episode: Where should a brand director start when it comes to CX and product launch? Where should the CX function sit within the organization? Marketing, sales, or somewhere else? What have Amazon, Disney, and Apple done to set expectations from HCPs and patients? Why is the best user experience one that is forgotten? MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way Subscribe here: Apple: https://apple.co/3micGmF Google Podcasts: https://bit.ly/3PUds6T S
26/04/202343 minutes 50 seconds
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Omnichannel and Medical Affairs: What’s the Future?

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.
12/04/202337 minutes 40 seconds
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23 Years Later: Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.
30/03/202337 minutes 31 seconds
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Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future

In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.
15/03/202343 minutes 13 seconds
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The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
01/03/202337 minutes 11 seconds
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“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It

In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.
15/02/202329 minutes 28 seconds
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How Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting

In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.
01/02/202337 minutes 57 seconds
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Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
29/12/202232 minutes 6 seconds
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Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International

In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
21/12/202238 minutes 11 seconds
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How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

In this episode, Bozidar is joined by Chris Savage, Co-founder, and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
07/12/202231 minutes 38 seconds
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Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
23/11/202247 minutes 11 seconds
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How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
09/11/202240 minutes 47 seconds
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First-in-Class VS Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL
26/10/202239 minutes 15 seconds
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David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA

A first-time pharma launch sounds exciting......but it's demanding. Not everybody can handle it. Want to learn how to succeed? In this episode of Pharma Launch Secrets, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA
12/10/202236 minutes 24 seconds
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Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Peer-to-peer programs bring together clinical experts from the same field to share information and expertise on a specific pharma subject. Lately, there has emerged a high demand for clinically experienced doctors and experts to discuss with their peers and give advice to each other. In this episode of Pharma Launch Secrets, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.
28/09/202240 minutes 26 seconds
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Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.
14/09/202227 minutes 47 seconds
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How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS

In this episode of Pharma Launch Secrets, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They discuss the role of data analytics in customer personalization, driving business, and creating a competitive advantage.
31/08/202233 minutes 36 seconds
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US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health

In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.
03/08/202226 minutes 32 seconds
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Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust

Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house. Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.
20/07/202245 minutes 12 seconds
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The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates

In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.
06/07/202236 minutes 41 seconds
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Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting

Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships, by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.
21/06/202229 minutes 48 seconds
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Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health

In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.
21/06/202231 minutes
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EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma

In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.
21/06/202237 minutes 22 seconds
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How to Use Personalized On-Demand Video to Engage HCPs, Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event

Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now? Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.
08/06/20228 minutes 16 seconds
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Trailer

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.
13/05/20221 minute 5 seconds