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Pest Control Marketing Podcast Profile

Pest Control Marketing Podcast

English, Finance, 1 season, 111 episodes, 2 days, 7 hours, 16 minutes
About
You will hear cutting edge buyer behavior, sales psychology, and neuro-scientific selling strategies and techniques, all designed to help pest control operators and other small business, get more new customers, more referrals, and grow their businesses.
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Building Long Term Value in Your Pest Control Business

Hal and Mike discuss building long term value in your pest control business
4/30/202444 minutes
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What Is Social Media Really..Especially for Pest Control

Hal and Mike discuss what you should remember when it comes to social media, it’s isn’t just Facebook, Instagram or TikTok alone
4/20/202425 minutes, 33 seconds
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The Advertising Power of Music For Pest Control

Hal and Mike discuss the psychological power of music in advertising
3/25/202424 minutes, 48 seconds
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PCO, Are You in the 90% of the NON-DOERS? I Hope Not!

Hal and Mike discuss how you must change your mindset from procrastination and excuses, to taking action to succeed
3/8/202426 minutes, 34 seconds
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PCOs…Learn To Fail Fast

Hal and Mike discuss the direct response marketing processes
1/20/202425 minutes, 53 seconds
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Outrageous Pest Control Marketing

Hal and Mike discuss Dan Kenedy concept of outrageous marketing.
12/11/202338 minutes, 28 seconds
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Pest Control Marketing Einstein’s Definition of Insanity & Hypnotic Rhythms

11/26/202326 minutes, 27 seconds
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Using Google’s Bard AI for Pest Control Content Creation

https://pestcontrolmarketer.com Hal and Mike discuss the ease of use to be creative using https://bard.google.com Google’s AI Chat GPT to write blogs, articles and podcasts fast and easily. Every PCO should be doing pest control content marketing every month
11/6/202324 minutes, 23 seconds
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Pest Control Owners, Advertising is NOT an Expense, but an Investment in Growth

https://pestcontrolmarketer.com Hal and Mike discuss the importance of well crafted direct response advertising. Just buying ads is not enough
8/27/202325 minutes, 31 seconds
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Pest Control Marketing With Local Big Three

Hal and Mike show how https://localbigthree.com is what every local business needs to use and understand. Google Business, Content Marketing and Paid Ads with a Serp Term Jingle https://serpmusic.com
6/5/202325 minutes, 55 seconds
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Pest Control Owners and Operators…Have the End in Mind, How To Prepare to Sell Your Business

Hal and Mike give tips on getting ready to sell your pest control business and retire.
5/20/202336 minutes, 58 seconds
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Pest Control Marketing Tips for 2023

Hal and Mike discuss marketing tips for 2023
4/6/202340 minutes, 4 seconds
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Pest Control Scripted Sales Presentations

Hal and Mike discuss the power of scripted sales presentations
3/26/202341 minutes, 9 seconds
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Pest Control Operator..Do Your Homework!

Hal and Mike discuss due dillegnce in all aspects of your business
11/14/202224 minutes, 1 second
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Pest Control Advertising Is So Important

Hal and Mike discuss why you must advertise and effectively
10/4/202238 minutes, 1 second
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Pest Control Marketing Online With The Big THREE, Google My Business, Content & Paid Ads

Hal and Mike discuss the big three strategies we use with our clients to build a local internet presence. Most people do none of these, and if they do they forget response triggers.
9/10/202227 minutes, 26 seconds
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Pest Control Owners, Have Your Exit Strategy or End In Mind For Your Business!

Hal and Mike discuss when you own your pest control, be sure to have a end goal in mind to succeed in the long run!
8/27/202232 minutes
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Pest Control Owners, Vehicle Graphics Design, We Can’t Say Enough About It!

Hal and Mike talk at length of why your rolling billboard of vehicle graphics are so important to get right!
7/26/202239 minutes, 55 seconds
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Pest Control Marketing – How Using the Right Words Can Make All The Difference

https://pestcontrolmarketing.live and https://pestcontrolmarketingpodcast.com Hal and Mike discuss copy writing, using the right hypnotic, direct response words in all your communications to get the results you want, vs no response.
7/11/202231 minutes, 10 seconds
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Pest Control Owners, Are You Really Networking To the Max in 2022?

https://pestcontrolmarketing.live Hal and Mike discuss how important networking and correctly networking can grow your pest control business, really any business!
6/28/202239 minutes, 51 seconds
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Pest Control Owners, You Must Test and Track All Your Marketing

Hal and Mike discuss the power and importance of testing, tracking and improving your marketing and advertising systems, online and offline!
6/12/202234 minutes, 58 seconds
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Human Nature of Pest Control Customers

Hal Coleman talks about human nature in customer behavior
5/25/202232 minutes, 4 seconds
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Pest Control Owners, Don’t Let Hypnotic Rhythms Box You In From Being Different

Hal Coleman talks about how to do different things to grow your pest control business.
5/8/202226 minutes, 7 seconds
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PCO Online Success Depends on Traffic, Conversion, Consistence and Patience

https://pestcontrolmarketing.live Hal and Mike explain how traffic, conversion, and consistent patience is the formula for online and offline lead generation
4/12/202229 minutes, 13 seconds
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Pest Control Marketers Must Get To The Point!

https://pestcontrolmarketing.live Hal and Mike explain how important it is to be clear and fast to get to the point in your marketing messages and efforts
3/29/202226 minutes, 57 seconds
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Pest Control Owners…Learn a Sales Script, Don’t Just Wing It! Make More Sales!

https://pestcontrolmarketing.live Hal and Mike explain how important it is to create a consistent sales script to close more business that you thought possible. Learn the script, stick to it and make more money!
3/13/202228 minutes, 36 seconds
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Interview with Pest Cemetery’s Jerry Schappert – Starting Your Pest Control Business

https://pestcontrolmarketing.live Hal and Mike interview Jerry Schappert of Pest Cemetery
2/17/202247 minutes, 7 seconds
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Staggering Cost of Poor Time Management for Pest Control Owners

Hal and Mike discuss how to better manager your time to increase for profits and not waste money for nothing.
1/30/202235 minutes, 39 seconds
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PCO.. Pest Control Operators…Take Your Business To The Next Level in 2022

Every successful business owner ups his game by continuing education! Seminars, networking, mentors and coaches make all the difference if you want your business to reach the next level. Hear about our 5th annual Next Level PCO Marketing event live in Feb. 2022 and available all the time at https://nextlevelpcomarketing.com 
1/11/202229 minutes, 47 seconds
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PCO EVOFoamPest.com Damian Niquette Interview on Investing In Learning Marketing You Must Do

https://pestcontrolmarketing.live Hal and Mike interview success story, Damian Niquette of https://evofoampest.com and how taking action has made a big difference in his pest business
12/27/202145 minutes, 28 seconds
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Being Decisive Is The Key To Growing Your Pest Control Business

Hal Coleman and Mike Stewart discuss being decisive is the key to success as explained in Think and Grow Rich by Napoleon Hill.
12/13/202133 minutes, 1 second
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Content Marketing SEO and Local Business Spotlight Trick for PCO’s (Pest Control Operators)

Hal Coleman and Mike Stewart discuss how only 3 ways to be found locally with your business, Google My Business listing, paid ads or unique content marketing of blogs and podcasts, not just social media posts. Make content!
11/20/202134 minutes, 35 seconds
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Pest Control First Impressions On Phone, In Person or The Internet!

Hal Coleman and Mike Stewart talk about how the first impression in a 1000 different places can make or lose you money depending on what you do!
11/12/202137 minutes, 23 seconds
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Be a Ruthless Pest Control Operator Manager, or Lose a Lot!

Hal and Mike discuss the importance of being a ruthless manager to grow your pest control business.
10/25/202144 minutes, 2 seconds
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PCO.. Learn to Sell, Be an AMAZING Sales person

Hal and Mike discuss the importance of being a great sales person to grow your pest control business.
10/11/202136 minutes, 18 seconds
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Pest Control Marketing SERP Terms and Why You Need Know, Share and Market Yours!

Hal and Mike discuss how important it is to know, share and marketing your SERP terms of your local pest control business. Do you know what SERP terms are? Do you know your own? Are you teaching your marketing how to remember them on a subconscious level?
10/8/202127 minutes, 21 seconds
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Pest Control Operators, Asking For Marketing Help is Not a Sign of Weakness, Get a Mentor!

Hal and Mike talk about how coaching and getting a mentor is what we did to learn what we do, and you should too!
9/24/202128 minutes, 41 seconds
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Pest Control Owners: “How To Get Thousands of Dollars Worth of FREE Advertising!

Hal and Mike talk about ways of getting free advertising and exposure in your local markets by being creative with your approach.
8/30/202134 minutes, 6 seconds
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Pest Control Owners: “How To Get Thousands of Dollars Worth of FREE Advertising!

Hal and Mike talk about ways of getting free advertising and exposure in your local markets by being creative with your approach.  
8/30/202134 minutes, 6 seconds
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QR Codes Explained and Uses for Pest Control Operators

Hal and Mike explain the origin of QR Codes (Quick Response Codes) and how you can creatively use them to increase your pest control business
8/9/202136 minutes, 45 seconds
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Pest Control Marketing Podcast Guest, Ben Sell of Ben’s Pest Control Secret To Fast Growth Track

Hal and Mike interview their coaching and podcast client, Ben Sell on how he doubled his business from implementing their strategies of business growth
7/26/202146 minutes, 44 seconds
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Pest Control Success Story with Fred Talley of Faith Pest Control Jasper Ga.

Hal and Mike interview their coaching and podcast client, Fred Talley on how he doubled his business from implementing their strategies of business growth
7/12/202147 minutes, 26 seconds
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Getting Uncomfortable To Grow Your Pest Control Business

Hal and Mike discuss sometimes you have to do what you fear and things that make you uncomfortable to grow your pest control business.
5/17/202117 minutes, 32 seconds
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Time Management Strategies GUARANTEED to Increase Your PRODUCTIVITY and Your PROFITS! Pest Control Owners

Hal and Mike discuss how better time management can make you more profitable
5/5/202132 minutes, 44 seconds
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Power of Giving Away Free To Generate More Pest Control Customers

Hal and Mike discuss the power of giving away free to generate the law of reciprocity Watch it live at https://pestcontrolmarketing.live
3/21/202138 minutes, 40 seconds
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PCO Erik Gardner of Volunteer Rid a Pest Shares His Marketing Experience

Hal and Mike interview successful PCO Erik Gardner of Volunteer Rid a Pest, examples of success from implementing the systems that get results. and attend events to learn more like our https://nextlevelpcomarkting.com annual event that is virtual online, requiring no travel! Watch it live at https://pestcontrolmarketing.live
2/20/202140 minutes, 20 seconds
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Why Customer Service Alone Is Not Enough For Your PCO Growth

Hal and Mike talk about shock and awe customer service is the goal, but not all you should do! and attend events to learn more like our https://nextlevelpcomarkting.com annual event that is virtual online, requiring no travel! Watch it live at https://pestcontrolmarketing.live
2/7/202128 minutes, 49 seconds
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Pest Control Owners, How To Have The Best Year Ever in 2021

Hal and Mike talk about why working on your business and not in your business is key to growing your business. Why you should get a mentor, coach and attend events to learn more like our https://nextlevelpcomarkting.com annual event that is virtual online, requiring no travel! Watch it live at https://pestcontrolmarketing.live
1/15/202147 minutes, 3 seconds
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Pest Control Operators Should Attend Networking Meetings & How It Works

Hal and Mike share tips and strategies how to properly network for referrals offline and online! Watch it live at https://pestcontrolmarketing.live
12/18/202047 minutes, 53 seconds
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Pest Control Marketing Thanksgiving

Hal and Mike tell stories of gratitude and thanks. Watch it live at https://pestcontrolmarketing.live
11/23/202035 minutes, 28 seconds
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Voice Search for Pest Control Owners in Apple Siri, Amazon Alexa and Google Devices

Hal and Mike talk about the future on local business search with voice commands on Apple, Google and Amazon devices! Check out all our other great websites, trainings and opportunities to work with Hal and Mike Watch it live at https://pestcontrolmarketing.live
11/20/202041 minutes, 33 seconds
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Content Creation for PCO with Guest Coby of Coby’s Pest Control Tampa

Coby McConnell, owner of Coby’s Pest Control in Clearwater, Fla. He shared some GREAT TIPS on how to implement new strategies to bring new customers from your door from the internet…WITHOUT SPENDING A PENNY! Check out all our other great websites, trainings and opportunities to work with Hal and Mike Watch it live at https://pestcontrolmarketing.live
10/30/202045 minutes, 53 seconds
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Pest Control Owners..“Why Doing Things and Giving Things Away For FREE Makes YOU More Money!”

Hal and Mike discuss the power of reciprocity when you are willing do and give things away for free to build trust with customers, prospects and referrals. Listen or watch because it works! Check out all our other great websites, trainings and opportunities to work with Hal and Mike
10/15/202043 minutes, 42 seconds
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Pest Control Owner Overcoming His Fear of Change & Learning to Embrace New Ideas! with Daniel Hickey

Great interview with PCO Daniel Hickey of https://safeguardpestcontrol.com.au/  in the Sunshine Coast of Australia Check out all our other great websites, trainings and opportunities to work with Hal and Mike
10/11/202033 minutes, 8 seconds
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How to Hire & Keep GREAT Pest Control Employees, with Jeff Annis

How to hire and keep GREAT employees. Guest Jeff Annis, owner/president of Advanced Services, Inc. in Augusta, Ga. shares his successful formula for building a winning team!. Check out all our other great websites, trainings and opportunities to work with Hal and Mike  
10/5/202038 minutes, 25 seconds
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Selling Your Pest Control Business Interview With Mike Warren of Savannah Pest Control

Get your domains and hosting where Mike and Hal do click here Check out all our other great websites, trainings and opportunities to work with Hal and Mike
8/25/202043 minutes, 14 seconds
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Pest Control Owners, Do YOU Know How to Use the Internet Effectively?

https://pestcontrolmarketing.live is where pest control expert coach Hal Coleman and online video marketer Mike Stewart talk in this show about how to effectively use the internet. What you do to get found online and what prospects find makes all the difference. Check out all our other great websites, trainings and opportunities to work with Hal […]
8/10/202044 minutes, 18 seconds
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Pest Control Marketing: The Yellow Pages Story And How It Applies Today To Your Website!

Check out all our other great websites, trainings and opportunities to work with Hal and Mike
7/29/202032 minutes, 57 seconds
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Pest Control Marketing Live – The 5 Secrets For Selling Formula

Check out all our other great websites, trainings and opportunities to work with Hal and Mike
7/13/202032 minutes, 34 seconds
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Building A Winning Pest Control Team with Jeff Annis

Building A Winning Pest Control Team – You business is only as strong as your team players. In this episode of The Pest Control Marketing Podcast, Hal and Jeff Annis, owner and CEO of Advanced Services, Inc. in Augusta, Ga. discuss how to build a highly motivated team that can take YOUR pest control business […]
7/1/202043 minutes, 52 seconds
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Pest Control Marketing Tips For PCOs with Pest Cemetary Bug Doctor, Jerry Schappert

Pest Control Marketing Tips For PCOs – In this episode of The Pest Control Marketing Podcast, Hal interviews “ The Bug Doctor”,  Jerry Schappert, creator and manager of PestCemetary.com.  as they discuss ways to manage and grow a small pest control business! Check out all our other great websites, trainings and opportunities to work with […]
6/22/202055 minutes, 46 seconds
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Why Pest Control Companies Should Focus On Pickin’ Up Strangers

In this episode of The Pest Control Marketing Podcast Hal & Mike explain why YOUR marketing and advertising efforts should be aimed at people who DON’T know who you or anything about you! Check out all our other great websites, trainings and opportunities to work with Hal and Mike
6/12/202020 minutes, 14 seconds
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Pest Control Marketing and PCT Magazine – Dan Moreland

In this episode of the Pest Control Marketing Podcast Hal interviews Dan Moreland, publisher of PCT Magazine and they discuss all of the valuable resources available there to help PCOs be more successful in today’s market. Check out the magazine click here  
5/29/202033 minutes, 51 seconds
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Talking Pest Control Products With Harry Dott Bryan, Jr from Nisus

In this episode of The Pest Control Marketing Podcast, special guest Harry Bryan (Nisus Corporation) and Hal Coleman discuss opportunities to be found in the world of pest control product manufacturers and distributors!  
5/13/202037 minutes, 24 seconds
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Set SERIOUS With SELLING! Yes Pest Control Operators

Check out all our other great websites, trainings and opportunities to work with Hal and Mike My friend Jim Zigler  likes to say, “There’s no problem you can’t sell your way out of!”  Selling is not just exchanging goods and/or services for money. It’s a lot more than that. In this episode of The Pest […]
5/5/202018 minutes, 16 seconds
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Cloverleaf YOUR Way To Profits – Pest Control Sales People Tips

One of the easiest people to sell pest control to is the next door neighbor of your current customer. Do YOU actively cloverleaf? If not, you should. In this episode of The Pest Control Marketing Podcast Hal & Mike explain why and offer some helpful tips for making cloverleafing an important part of your overall […]
4/20/202027 minutes, 38 seconds
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How can pest control businesses survive COVID-19?

Our world has changed dramatically over the past few weeks due to the Coronavirus pandemic. What can YOU as a PCO/WCO do to survive the changes and prosper once the world is open for business once again whenever that may be? Listen to this episode of The Pest Control Marketing Podcast and Hal & Mike […]
4/7/202030 minutes, 43 seconds
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SEM Strategies That Work For Pest Control

What is SEM? If you aren’t familiar with that term, listen to this episode of The Pest Control Marketing Podcast and Hal & Mike will explain what it is and why it is so important to you when it comes to marketing your business!
3/8/202024 minutes, 20 seconds
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Outrageous Pest Control Marketing That Gets Outrageous Results

Do you consider yourself an outrageous marketer or are you plain, clean and simple like everyone else around you? Listen to this episode of The Pest Control Marketing Podcast and hear some great marketing ideas and tips that will quickly put more $$ in your pocket…and why being OUTRAGEOUS works!  
2/29/202023 minutes, 31 seconds
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The COLD HARD TRUTH About SEO for Pest Control and Exterminators

  In this episode of The Pest Control Marketing Podcast Hal & Mike discuss how to know if you’ve hired the right SEO company…or are you’re simply wasting your hard earned money on something that isn’t working!  
2/16/202029 minutes, 18 seconds
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How pest control operators can use their vehicles to grow their business

PCO’s and WCO’s spend a lot of time traveling from one job to another. So…what do YOU do during this travel time? There are things you could…and should…be doing to increase you customer base. In this episode of The Pest Control Marketing Podcast Hal & Mike explain how to use you vehicle to grow your […]
1/19/202033 minutes, 46 seconds
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What Pest Control Businesses can do in the wintertime to get new customers

What do YOU do when the wintertime slowdown comes? Do you wring your hands and wait it out…or do you have specific marketing activities you engage in to make the phone ring? In this episode of The Pest Control Marketing Podcast Hal & Mike offer some specific tips and strategies that will help keep the […]
1/5/202019 minutes, 48 seconds
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How to use the SALES LETTER concept to grow your pest control business

Do YOU have a bread & butter sales letter for your pest control business? If not, you should. In this episode of The Pest Control Marketing Podcast Hal & Mike explain the concept of the sales letter and why YOU need to be using it NOW to create additional streams of new customers.
12/18/201925 minutes, 44 seconds
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Podcasting for Pest Control – You Should Start One

If you are a PCO or WCO and you are serious about growing your business you should seriously consider doing a podcast. It is FUN, EASY and can be highly PROFITABLE. In this episode of The Pest Control Marketing Podcast Hal and Mike explain why podcasting is a great marketing tool!
11/25/201926 minutes, 51 seconds
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Preparing your pest control business for sale

If you want to someday be able to sell your pest control business for a lot of $$…there are certain things you must do NOW in order to add value to it. And…if you don’t do these things…when “someday” finally arrives…you might find that you have a business that no one wants to buy. In […]
10/20/201921 minutes, 17 seconds
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Pest Control Marketing Video Secrets for YouTube Success

FACT:  If you’re not making videos with your iPhone (or android) and uploading them to YouTube you are losing a ton of easy business from the internet. Listen to this episode of the Pest Control Marketing Podcast and hear Hal & Mike discuss this subject and share some POWERFUL…and PROVEN strategies guaranteed to get you […]
10/5/201916 minutes, 41 seconds
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Pest Control Marketing with YOUR FACE!

Who is your business? The answer is…it is YOU! And it is extremely important for people to know that. Without a name and a face to attach to your business…it is simply another lifeless corporate entity. In this episode of The Pest Control Marketing Podcast Hal & Mike share well-known examples of just how effective […]
9/24/201922 minutes, 38 seconds
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Pest Control Marketing with 5 Star Reviews On Google, Yelp & Facebook

Pest Control Marketing with 5 Star Reviews – Question: How many 5 star reviews does your business have on Google? Do you have a lot more than your competitors? In this episode of The Pest Control Marketing Podcast Hal & Mike explain…along with some real life examples…just how powerful 5 star reviews are and why […]
9/4/201922 minutes, 36 seconds
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Why It Is Imperative That Your Pest Control Customers Hear From YOU!

Listen to this episode of The Pest Control Marketing Podcast and learn what can happen to your customers if they don’t hear from you often enough…and it’s NOT good!
8/1/201922 minutes, 19 seconds
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Nothing Beats A Good Pest Control Conversation!

With today’s technology, communication is FAST and EASY. But, that doesn’t mean it’s always effective. Listen to this episode of The Pest Control Marketing Podcast and learn some great tips on how to narrow the generation communication gap…and why sometimes…it has to begin with a simple conversation
7/19/201917 minutes, 53 seconds
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Pest Control Owners…Tell’em What You’re Gonna Do…Then Do it!

Don’t ever assume your customers know what you’re doing when you service their home. In this episode of The Pest Control Marketing Podcast Hal & Mike discuss the importance of telling your customers exactly what you’re going to do…and then do it…and then tell them exactly what you did!
7/6/201919 minutes, 43 seconds
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What is YOUR Pest Control Exterminator customer really worth?

The vast majority of small business owners never take the time to calculate and ponder the true value of their customers.  In this episode of The Pest Control Marketing Podcast, Hal & Mike share some valuable thoughts on why you should pay more attention to the true value of each of your customers!
5/15/201919 minutes, 27 seconds
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Don’t let The Fear Factor limit YOU and YOUR Business Pest Control Growth!

FEAR is the number one factor that binds business owners and keeps them from growing their businesses. In this episode of The Pest Control Marketing Podcast, Hal & Mike discuss how to face your fears and overcome them so you can move forward and create more wealth and success both in your business and in […]
4/24/201924 minutes, 35 seconds
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Power of Jingles, Audio Logos For Pest Control Marketing Online and Offline

In this episode, Hal and Mike were reminded of their meeting in 1979 when Hal was singing Willie Nelson sound alike recording sessions, Mike was recording syndicated bank jingles for our mentor Larry Latimer (Listen to this episode about Larry) At the workshop in Atlanta,  NextLevelPCOMarketing.com,  Mike told the story how he met Hal doing […]
2/16/201925 minutes, 18 seconds
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Why YOU need to tell’em over and over and over again!

If you repeat something enough times people will begin to listen to you. This is known as “The Power of Redundancy”. In this episode of The Pest Control Marketing Podcast we’ll discuss how you can use this strategy to increase your sales and closing percentages! Call Hal at 770-993-0004 Call Mike at 770-826-3662 Check out […]
2/3/201915 minutes, 30 seconds
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Powerful Marketing Opportunities for YOUR Pest Control Business on the internet in 2019!

In this episode of The Pest Control Marketing Podcast, internet marketing guru Mike Stewart shares some incredible opportunities for YOU this year and how you can use the internet to get lots more customers and grow your business!   Call Hal at 770-993-0004 Call Mike at 770-826-3662 Check out our group coaching at Pest Control […]
1/22/201929 minutes, 41 seconds
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How a 5 Minute Conversation Changed My Future to Become a PCO Marketing Ninja!

Entering the world of emotional direct response marketing literally changed my business…and my life…overnight. And it was all due to a 5 minute conversation with a man named Larry Latimer. Listen to this episode of The Pest Control Marketing Podcast and I’ll explain…and I’ll tell you how it could do the exact same thing for […]
1/9/201938 minutes, 27 seconds
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PCO Owners, When To cut a deal…or not!

To cut a deal…or not!– Sometimes it is necessary to offer someone a deal in order to get them to pull the trigger and say YES. But…if you state your value proposition properly…offering a discount is not necessary in most cases. In this episode of The Pest Control Marketing Podcast, Hal & Mike offer some […]
11/20/201821 minutes, 47 seconds
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Pest Control Owners Need To Find Customer’s G.E. Spot

Finding your customer’s G.E. Spot! – OK…it’s not what you think. But, it is just as powerful for your business. Listen to this episode of The Pest Control Marketing Podcast and hear Hal & Mike discuss why the G.E. spot is so important to your sales! Call Hal at 770-993-0004 Call Mike at 770-826-3662 Check […]
11/8/201814 minutes, 20 seconds
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Pest Control Mirroring and Matching Customer Connections – Video Podcast

Mirroring & Matching is key to building a FAST connection with your customers Learn how to use this powerful communication technique and see you sales and your closing rates increase. Also…this is the first VIDEO EPISODE of The Pest Control Marketing Podcast. Enjoy! Call Hal at 770-993-0004 Call Mike at 770-826-3662 Check out our group […]
10/23/201818 minutes, 42 seconds
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How to build a great team! for PCO’s & WCO’s

In order to build a great team you need great players. And to get them you must be an effective RECRUITER! In this episode of The Pest Control Marketing Podcast, Hal & Mike share some great tips for finding the RIGHT PLAYERS to help YOU build a winning team! Call Hal at 770-993-0004 Call Mike […]
10/3/201819 minutes, 17 seconds
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To Market Your Pest Control Business, You can’t delegate your education!

In order to build a growing, thriving…and profitable business…you must LEARN HOW! And there are tons of great resources to help you. In this episode of The Pest Control Marketing Podcast, Hal & Mike share some great ways to gain the critical knowledge YOU need in order to reach your goals and be successful! Call […]
9/26/201820 minutes, 59 seconds
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Hey Pest Control Owners! It’s all about YOU Babe!

When selling, it’s important to make your presentation all about the customer and NOT about YOU. You need to use the word “You” at least 4 times as much as you use the word “I”. Listen to this episode of The Pest Control Marketing Podcast and find out why this is so important! Call Hal […]
9/19/201819 minutes, 14 seconds
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Direct mail is NOT DEAD! Especially for Pest Control, Exterminators & Wildlife Control

If you aren’t using direct mail you just might be missing out on a great opportunity to increase your sales, grow your business…and make MORE MONEY. But you must do it correctly (Most people don’t)! In this episode of The Pest Control Marketing Podcast, Hal & Mike explain how to make direct mail work for […]
9/12/201818 minutes, 55 seconds
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How to get Pest Control Exterminator customers to say YES!

How to get customers to say YES! – It’s easy to get someone to say YES to you if you simply ask the right question. In this episode of The Pest Control Marketing Podcast, Hal & Mike explain how to get prospects and customers in the HABIT of saying YES to you! Call Hal at […]
8/24/201816 minutes, 15 seconds
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Pest Control, PCO’s & WCO’s should give stuff away for FREE

Why YOU should give stuff away for FREE! – The most hypnotic word in the English language is the word “FREE”. Listen to this episode of The Pest Control Marketing Podcast and hear Hal & Mike share specific strategies that YOU can use to sell more by giving away more! Call Hal at 770-993-0004 Call […]
8/16/201819 minutes, 33 seconds
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Pest Control Owners & Exterminators, Don’t listen to the Naysayers!

No matter what you set out to accomplish in life, there will be certain people who try to talk you out of it and convince you that it is a bad idea. In this episode of The Pest Control Marketing Podcast, Hal and Mike tell you why they do that and share personal stories about […]
8/8/201818 minutes, 59 seconds
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PCOs and Pest Control Owners: How to handle negative comments, negative publicity and negative reviews

If you own a business you have already dealt with negativity from prospects and customers, at least to some degree. But, you should never let it get you down or ruin your day. In this episode of The Pest Control Marketing Podcast, Hal and Mike share tips and strategies for overcoming the inevitable bad things […]
7/15/201821 minutes, 1 second
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Celebrate the Slumps at your PCO or WCO!

Every business experiences slow periods and/or dips in sales and production.  Some people sweat and panic, while others take advantage of the slowdown to speed up their sales and business growth. In this episode of The Pest Control Marketing Podcast, Hal and Mike share some great online and offline strategies you can use during the […]
6/13/201817 minutes, 46 seconds
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Pest Control Exterminator Vehicle Design: The Bigger, The Bolder, The Better

Most pest control vehicles are missing a great opportunity to capture new customers and new business be being drab, hard to read, and unclear with the messaging (if there is any message at all). In this episode of The Pest Control Marketing Podcast, Hal and Mike share ways to use your vehicle to capture more […]
6/6/201822 minutes, 24 seconds
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How to get and use GREAT TESTIMONIALS for your PCO, WCO..any business for that matter!

It’s a FACT…what someone else says about you is a thousand times more powerful than what you say about yourself. In this episode of The Pest Control Marketing Podcast Hal & Mike share some easy and highly effective ways to get and use OPW (other people’s words) to get more new customers and grow your […]
6/3/201825 minutes, 39 seconds
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When Your Pest Control Business Hits a Wall.. What To Do?

No matter how big or how small your business is, it is inevitable that you will sooner or later hit a wall and your business will stop growing. Some people break through those walls in dramatic fashion while others stay stuck at a wall for years. In this episode of The Pest Control Marketing Podcast, […]
5/27/201815 minutes, 5 seconds
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Pest Control Owners – Why YOU need a DEAL and a DEADLINE

Are discounts and/or FREE offers good or bad? Some say YES and others say NO. In this episode of The Pest Control Marketing Podcast, Hal & Mike discuss the advantages of offering discounts and FREE services and why YOU need to be making offers that people can’t refuse. (You definitely don’t want to miss this […]
5/22/201814 minutes, 58 seconds
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What are Website Buying Response Triggers and how do they work for Pest Control Owners?

A buying response trigger is a word, phrase, picture, sound or feeling that triggers a response in the subconscious brain of a person and causes them to make an instant decision to buy something.  There are a least a dozen that should be included on the home page of your website…yet most websites have very […]
5/13/201826 minutes, 5 seconds
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Attention Pest Control Owners! What is a business coach and why should I consider one?

What do Michael Jordan, Tiger Woods, Chipper Jones, Tom Brady and other world class athletes have in common? Answer: They all have…or have had…great coaches!  And the same thing applies to business owners. A good coach can help you grow your business and achieve your goals MUCH FASTER than you would ever be able to […]
5/5/201818 minutes, 34 seconds
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PCO Q & A on Online Marketing With Mike Stewart

At Pest Control Marketing Gold we have PCO members who submitted amazing questions for Mike and Hal. So this is the audio from a monthly webinar Hal and Mike did for their paid members, but the questions were so good, we decided to share with our Podcast subscribers. Hope you consider checking out our group […]
4/26/201835 minutes, 37 seconds
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PCO Q & A on Offline Marketing With Hal Coleman

At Pest Control Marketing Gold we have PCO members who submitted amazing questions for Mike and Hal. So this the audio is from a monthly webinar Hal and Mike did for their paid members, but the questions were so good, we decided to share with our Podcast subscribers. Hope you consider checking out our group […]
4/19/201833 minutes, 50 seconds
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Timid salespeople have scrawny kids!

It’s a FACT…the bolder you are the more sales you will make.  Unfortunately many salespeople are timid and afraid of offending someone or appearing to be over anxious or pushy.  As a result they leave a ton of money on the table for the competition. So…where do YOU stand on this issue?  Listen to this […]
3/27/201820 minutes, 12 seconds
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Pest Control Funnel Sales Marketing

How To Create Sales Funnels – Most pest control companies have more than one service to sell.  The ideal scenario is to sell each customer ALL of your services.  Listen to this episode of The Pest Control Marketing Podcast and Mike and Hal will share some great tips for building a SALES FUNNEL to sell […]
3/17/201821 minutes, 58 seconds