In this episode, Bernard Kelvin Clive, a personal branding consultant and host of the Personal Branding podcast, shares valuable insights on why personal branding is essential in today’s marketplace. Don’t miss out on his expert advice! #Branding #Podcast Personal branding for profit and impact. Personal branding has become increasingly important in today’s digital age. With the rise of social media and online platforms, individuals have the opportunity to showcase themselves and their expertise to a global audience. Personal branding is the process of creating and maintaining a unique and consistent image that represents who we are and what we stand for. It involves carefully curating our online presence, including our social media profiles, website, and professional portfolio, to convey a specific message and attract the right audience. One aspect of personal branding that often gets overlooked is appearance. As humans, we are naturally drawn to visually appealing t

Building your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let’s go through each one: G- Grits & Guts: Grit is a combination of perseverance and passion for long-term goals. It means having the determination to see something through to the end, even when things get difficult. Guts, on the other hand, is the courage to take risks and try new things, even if you’re not sure you’ll succeed. Together, grits and guts can help you take on new challenges and overcome obstacles in your path to growth. R- Reason & Research: Reasoning and research are essential for making informed decisions and setting realistic goals. By being logical and analytical, you can evaluate different options and choose the best course of action. Researching and gathering information also allows yo

13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photography. His unwavering passion led to the creation of the highly successful Ghana Health Nest, which has become a trusted source of health information. Kobby’s passion project has taken him on a journey around the world, and it can happen to you too! I have seen firsthand how several of my friends have transformed their passions into profitable ventures. Today, I am thrilled to share my knowledge and offer tips and strategies to help you kickstart your own passion-driven business. It all starts with taking that first step and starting today! Are you tired of working in a job that doesn&#

The Top 5 Myths about Goal Setting – And How to Ditch Them for Good Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. Goal setting is a popular topic, especially during this time of the year, but it can be fraught with misconceptions. In this article, I will debunk the top five goal-setting myths and offer practical advice on how to get rid of them for good. Continue reading to learn how setting goals can help you achieve your dreams and realize your full potential. 1. Your Goals must be in writing! Not entirely true, you can have unwritten goals. You know what? When I wrote the last book – Bruwaa, which I published last year, I didn’t have a goal of writing it, but once I thought about it, I wrote it and published it! You should have a goal, but your goal doesn’t have to be in writing. For achieving goals, there is no one-size-fits-

Building your Personal Brand as a Student Here are a few quick tips to help! “Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, and REPUTATION…” – Bernard Kelvin Clive 1. Start with a clear vision for who you want to become and what your goals are. (Find yourself) 2. Be innovative and think outside the box when it comes to marketing your brand. (Find your power, Get Skilled!) 3. Develop an effective social media strategy that will help you connect with your target audience. (Find your place) 4 . Think about ways in which you can monetize your brand, and make sure all of your strategies are legal and ethical. (Find a need) 5 . Stay true to yourself, and don’t be afraid to experiment – this is how you’ll find out what works best for you and YOUR brand! 6 . Keep track of trends so that you know where the industry is going, and adjust accordingly! 7 . Make use of technology resources

And How to Overcome It Social media has become a huge part of our lives—and it’s also created some problems we need to address. Social media addiction is increasingly common, and it affects more than just younger generations. If you feel as though you’re spending too much time on social media or that it causes problems in your life, this episode will help you understand the issue and give you ways to overcome your social media addiction. What is Social Media Addiction Social media addiction is the idea that one’s use of social media is negatively impacting their life. Research has shown that social media addiction can result in a feeling of time wasted. Although your online connections may have close and casual relationships with each other, most likely there will be more time spent with friends in person. With this lack of proper communication and interactions, comes a society that is being swallowed by its devices. Are You Addicted? Signs of Social Media Addiction O

Why do authors lie to themselves?  It’s because they think that telling them these lies will help them write, edit, publish, and sell their book.  Unfortunately, the opposite usually happens – some authors waste days of their lives with lies and empty promises. Every author writes to fulfill their dream of seeing their work in print, but many get swept up in the day-to-day business of publishing and forget why they started writing in the first place. The result? Author burnout, writer’s block, and more unfinished manuscripts than published books.  Today, I will share with you three lies that authors tell themselves and explain how to avoid these self-destructive mistakes. #1 My Book Will Become a Bestseller One of the many lies authors tells themselves is that their book will become a bestseller. Especially if the book is published on Amazon. In reality, only a few books become bestsellers – Yes! There is a science and strategy to it. We’ll save that f

Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer around, what could have led to their extension? So, perhaps you already know the answers to these questions. My favorite childhood car brand was the French-built Peugeot. The Peugeot company was founded in 1810 by Jean-Pierre Peugeot, who began making coffee mills and bicycles.Despite not having seen my grandfather’s functional Peugeot 504 (Peugeot’s first Saloon Car), I did see the spoilt immovable car kept in the garage. The car’s round headlights and sunroof caught my attention at the time. On occasion, he gathers his young children and tells them stories of his car-related antics. From Ho to Hohoe and Aflao to Accra, he traveled.It was the most adored vehicle in the 1970s and 19

The Power of Video Content for Marketing Your Business Image source As a business owner, you’re always looking for ways to reach more customers and grow your bottom line. One of the best ways to accomplish this is to use video content. Video is one of the most effective marketing methods available and it’s only getting more popular. In fact, Cisco predicts that by 2022, 82% of all internet traffic will be video-related. If you’re not already making use of video content in your marketing strategy, now is the time to start. So, what makes video such a powerful marketing tool? Here are some benefits it can offer your business: 1. Increased Engagement Video is an incredibly engaging medium. In fact, humans are hardwired for visual information. Our brains process visuals 60,000 times faster than text and we’re able to retain 95% of a message when we watch it in a video, compared to just 10% when reading it in text form. This means that video content is much more like

Tips for Building a Reputable Online Presence Tips for Building a Reputable Online Presence “We must be careful not to let our current appetites steal away any chance we might have for a future feast.” ~ Jim Rohn Let’s look at some factors to consider while developing a great online presence: 1. Branding Branding is the first step towards building your online personal brand. You will be perceived based on how you present yourself, so make your brand worth every glance. Make use of both visual and verbal content. Your content is your digital currency, and the value you provide determines how much it appreciates and depreciates over time. You need to decide what type of content you want to create around your niche. Do you want to focus on creating videos? Or maybe you are more interested in writing articles? Once you know what kind of content you want to produce, then you can start thinking about how you can make this content better than anyone else out there. 2. Social

The Rise of the Gig Guys, Are you in? “You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive I’d been up all night trying to memorize a slew of notes for a mid-semester exam. My eyes were heavy with sleep at 3 a.m., and my head couldn’t take it any longer. As I contemplated whether to go to bed or go for a walk to get some fresh air, the door flung wide open with a boom! He was hot and sweaty, and his clothes were dirty with clay from his ceramic work at the Art Shed. KKD, my roommate, rushed in and yelled, “chale, we have to go to town; Asafo Market, Kumasi, this morning at six o’clock and back for early morning classes at seven o’clock.” “Huh!?, I am tired!”, I replied. “Believe me, it’s a good deal!” he retorted! When he announced the news, sleep fled my eyes and my energy was quickly restored… The concept of side gigs

Why do you want to write a book? The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality. Writing a book can be a daunting, time-consuming task. However, it is one of the best things you can do and leave as a legacy. There are many benefits to writing a book. Writing helps you better understand your thoughts and who you are as an individual. It also allows you to contribute to the world by adding to the vast body of knowledge that already exists on the subject. One of the most common reasons people write books is to share experiences, teach lessons, or inspire others. That said, not every idea will make it into books. Some ideas and write-ups are best kept as blog posts and articles. Blog posts and articles are the perfect media for publishing content on a given topic. Blog posts are a great way to share insights and tips for readers, while articles p

Tips to grow your brand FInd your unique audince Feed them value – over deliver Generate ‘Word of Mouth Marketing’ – Power referrals Feedbacks – get them and use them properly Stay Consistrent Stay Creative – Be diffirent Branding Resources

12 Things to Dare in 2022 “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories.  We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot. 1. Dare to Break mental strongholds It all begins in the mind. Your mind is either your prison or palace. Several people have been stopped not by demons but by their own beliefs: self-limiting believes. So many “I can’t” block the flow of possibilities. To do and have more, one must first believe. Expand your capacity to receive. Sometimes we place a cap on what we can achieve based on our past failures, which ought not to be so. Until one breaks self-imposed barriers in the mind, success becomes a wild goose chase. Believe you can and work towards it. See it first in you

“If you don’t prepare you will repair” – Bernard Kelvin Clive The Power of Brand Preparation. In this episode I talked about the power of preparation in brand building. Preparation is a critical process in the brand-building journey. If you don’t prepare you’ll repair. So start right and build right, prepare!

“Find a balance between the art of writing and the business of publishing“ As an author, the question that has been asked on countless occasions has been ‘How do you find inspiration to write?’ Today, I will share with you some simple truths and challenges faced by writers and authors alike. Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there. Yeah, that’s life, don’t let the not-so-good days discourage you. The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others. Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life. For the last 12 months, I have seen several people

In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world’s leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand’s unique niche and craft their key messages. RESOURCES: Books by BKC www.Amazon.com/author/bernardkelvin

“Branding is more than just a creative name and cute logo…” – Bernard Kelvin Clive Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them. Not Starting with a Brand Strategy The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you sta

If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it. Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch –one of only 2 women on the list. Dr. Angela has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been responsible for over $100 million in cumulative revenue. She ha

3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game “Leads are seeds not harvest; cultivate them gradually” – Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and tested. While certain brands may thrive for a season, others transcend generations. The difference between these two parties most often is not that much. Research and study of brands over the years have revealed some truth about successful and unsuccessful brands. Here are three pivotal differentiators that serve as the pillars of successful branding strategies of great brands. 1. Growth Strategies “Companies that invest more in digital transformation actually outperform their pe

Digital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed Who’s an Authority Value of an Authority Strategies to Become an Authority Niche Finding – Investments — study, teach Establishing your voice Platform Building Key principles to be employed consistency commitment creativity (branding, simplify) Obstacles to overcome Legacy Recommended books: GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life. DOERS 12:52 CEO Branding

“Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. Pick and do what you can, challenge yourself. This might not be for everyone, however, everyone can find something worth daring. 1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start writing. 2. Go on a dateYeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée or family. It makes a lot of difference. 3. Travel/ go on a tourPerhaps, you have never traveled outside your village, town, city or country. This may be the time to do so. Plan for that trip today. 4. Learn a languageLanguage is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more to your list

“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients. Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Listen, if you don’t place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that. It all begins with self-belief and confidence in one’s abilities. Perhaps, you have settled for c

Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the ‘like game’ to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and calling. It has become very necessary for men to wake up from their slumber – bootlicking and blind loyalty to live their dreams – be who they were called to be – and live life to the fullest unapologetically. Permit your true self to stand out from the crowd to shine – building an authentic personal brand. Let’s quickly look at the three stages of knowing thyself. The process of getting to know one’s self takes time, it’s not a one-off event achieved by a swoosh of a magic wand. It’s almost a lif

Personal Branding Today’s Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It’s not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it’s secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but polish it, make that gem shine. Master your gifts and Polish your crafts. 3. Ride with confidence. You are the first version(First Lady/Gentleman) of your Life – act accordingly). Step out with your best foot forward always. Your giftedness is your Royal gold, hold it up high, be proud of it, and harness its potentials. Knowing who you are and what you carry boosts your confidence. Stride with boldness. 4. Stay in style. Dress your best. Daze and dazzle daily. You are a

“When you don’t change when the time is ripe, change will change you” – Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the Masses Change strategy and test it speedily Amplify that which works and keep tweaking Stay relevant Don’t let your brand die!

What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that things are just not going to revert to normal not anytime soon. Things have taken a whole new shift and form and until brands and individuals begin to realize and seek advantage of the situation regardless of its negative impact, brands will either fade away and be forgotten or be outwitted by brands who have taken advantage of the situation.       So there are few things I am going to share which will help leaders, brands, and organizations, take the “bull by the horn” and make the best out of

If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same old way – a shift has happened! The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before. From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you? This is to say that if you are not discoverable digitally

Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding – podcasting and audio books. You will discover Benefits of Podcasting Why Now is the Time to Produce an Audio Book Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur. Resources Audio Production (Audivita) DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

“We can all not be entrepreneurs but we can all be enterprising in our chosen fields” – Bernard Kelvin Clive It’s estimated that about a third of the working population of the United States of America have lost their jobs due to the pandemic and many others have had their salaries reduced. Africa and Ghana have their share of the damaging effect of the pandemic. The alarming effects are deafening coupled with the many unemployed youths across the nation. It has become a matter of survival – people finding every means fair and foul to make a living. Job security is a luxury for only a few, however, everyone can find avenues to make a meaningful living by doing something with the skillset and talents they have. Regardless of the situation, one might find himself in, either on the verge of losing a job or jobless, there could be light at the end of the tunnel if one can identify some avenues to make some income. In a conversation with my friend John Armah, a renowned entrepreneur and busi

“Think of How you can Build and Brand a Movement as a strategy for your Brand” – Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Recommended Resources Design By Cosmic DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you’ve been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just ‘Shatta’ and his name and works surfaces. His songs and Brand has become a household name. There are several strategies one can learn from the Shatta brand, even if you don’t like his personality nor music. He has a lot to teach with his brand. I’m expounding on just one of the many lessons from his brand journey. The law of the Word – Declare it and Be it! In 2013 he released a song titled ‘Dancehall King” and declared himself the king of dancehall music in Ghana. The album art of the track had him seated on a throne wearing a c

What is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It’s the meanings that define the names and consequently impact the lives of the bearers.   Examples from Ghana; a third-born male child of the Akan Tribe has the name ‘Mensah’. ‘Enyonam, from the Ewes means ‘God has been good to me’. Names make people feel special. Names help in easy identification and differentiation purposes. It’s in the same way brand names impact the market and its users. The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth. History books have been filled with a signifi

Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to design their business around their strengths and a life of fulfillment. You will learn about: Creating ideal Client Avator Getting Clients Repeat Business Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile Move fast My Guest:  Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s. Recommended Resources: Three Degrees of Separation by Edwin Dearorn Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot. The second most important thing you will need is to have subscribers/lists  – people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get starte

Ingredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses… However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies for building our brand, drawing from everyday life. Here are the 3 ingredients to spice up your brand.  1. Creativity Branding is about differentiation, and without differentiation you have no brand. You will just be like any other without a brand, a commodity among the lot. However, if you creatively find ways to set yourself apart from the masses, your brand will gain the needed attention. Creativity is a key differentiator factor of brands. Building your creativity comes in at variou

Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below. Study your Competitors One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine. Promote Your USP If you have a look at your business competitors and notice that they all focus more on certain products and services then,

Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”.  According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One cannot afford not to have an email address. Importance of Having Email Address Emails have become part of one’s daily virtual life. It’s therefore imperative to make the most of it. Here are a couple of reasons why you need to have an email address. Your email serves as a form of digital identification tool. It is one of the primary ways to register for almost any digital service. Social media sites require an email address for registration. It’s your address to receive Digital go

Building your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity.  Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize.  Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize. Today, I will be sharing with you tools and tips on how to kick start your digital footprints. 1. Get a domain.  A domain is your website address, where users can find your website on the internet.  I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions

“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand visuals must be appealing and attention-grabbing to drive home your message. 2. Wow them! ‘When they saw the many miracles he performed… Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value! People would come to your portal/ page to experience it. 3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs – hunger. He had compa

In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover: Culture of Business Lessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program. Download, Listen and Learn. Resources: BOOK: Chasing Black Unicorns DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact.  Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage. RESOURCES: Join the Facebook Gro

“This is a good time to ask yourself, what skills are you lacking?” – John Armah The impact of this pandemic has been frightening. ‘…these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business development. He is the Board Chairman of Junior Achievement Ghana, and the Chairman of the JA Africa Board Chairs Council, a global non-profit organization committed to promoting entrepreneurship development

Video is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

How to maximize your ‘Stay-at-Home’ Season “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates Here are a number of ideas and activities you can consider to maximize the moment. 1. Introspection: sit back and review your life, take stock of where you’ve been, what you’ve done and where you are going. It’s a good time to reassess your life. Ask yourself questions, be hard on yourself and gradually get answers to them. 2. Relax: take time to slow down, have a good rest as much as you can, your body and your mind needs it. Don’t get too busy, take it easy on yourself. 3. Read books (materials): use this period as an opportunity to read some books. Read it at your own pace and add to your knowledge. Subscribe to useful online newsletters, magazines and blogs.  4. Listen to audiobooks:

“Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc. The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff. A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services’ (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job.

How Brands Can Stay Woke in Epidemics  “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit. Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis.  The very first thing brands can do is to prepare for the un

Here are key Mindsets to develop for your Brand The truth is that every brand will be tested at a point in time, if not most of the time. Ground Mindset: This is having the fundamentals of your brand right. Don’t jump the initial stages of defining and reasons for your brand. The ground rule is to know ‘your ‘why’ for your brand. Develop your brand and business purpose into one simple statement that you can share with others easily – let’s call it, your elevator pitch. Answer these questions… Why are you branding? Why are you in business? What unique value are you bringing to the market place? Who needs and wants are you meeting? Once you have clear answers to these questions the others follow. You can then look at your brand name, logo, tagline, attributes, identity, etc. Firstly, get grounded, get your brand basics right then you can build successfully on it. Don’t start of social media, branding is not just about social media. It’s a great tool for building your br

The best time to write and publish a book is now. Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business. In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published. Listen, learn and share. Download, listen, learn and share Resources: GracePointPublishing.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Benefits of Personal branding Are you known, unknown or too-known? Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status. They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up to the limelight if they were a little ‘loud’ about what they could do best and had packed themselves to that effect.  However, times and seasons have changed, if one is that good at what they do now and doesn’t make frantic effort to be known, he may die in oblivion. You know what, without the right understanding of a thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover the greatness embedded in you and put your best foot forward, letting go off the old beliefs hol

Make a difference with your brand this year. Dare for more!

Myths about Goal Settings 1. A goal must be in writing. Not entirely, you can have unwritten goals. 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines. 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it. 4. A goal must be attainable. Sometimes you just don’t have proof that a goal would be achieved. You can only hope and act on your faith. 5. A goal would make you happy. Happiness is a decision. If you tie your happiness on the realization of a goal, you will live life unhappy. You can reach your goals and still feel empty and unfulfilled. Regardless of these myths, research has proven that people who set goals are largely happier, and are more successful than those who don’t. So, now let’s get started with our goals. Recommended book: Goals Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life

20 Twenty20 Tips for a Great Year How to Make It Your Best Year Ever Bernard Kelvin Clive  How different would you live your life if there was no calendar? At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning? What if, we simply decide to enjoy our daily lives while pursuing or set goals and dreams? Well, today I present to you tips to make the best of your daily life, hence your year. Let’s get started! Tip #1 Define your Success Success means different things to different people. To begin with, define what success (a great year), means to you. In your terms, don’t let society determine that for you. Once you’ve done that, you set yourself free from the pressures of society by not leaving to impress others and ready to succeed. Tip #2 B

Personal Branding Predictions for 2020+ “We’re the generation. We can’t afford to wait. The future started yesterday and we’re already late”- John Legend The question is, what do brands have for the future and not what does the future hold for brands. For brands that are determined to stay top of mind in business today, will require more than what worked yesterday. They must be willing to go the extra mile and pay attention to the following pillars/predictions. Have a prepared mind to harness future possibilities. The truth is that the digital landscape is predictably unpredictable. However, with the right data, one can prepare ahead, stay abreast and take advantage of the ever-changing tides of technology. Here are what to do and expect in the coming year(s). 1. Brand reinvestment: To reap a bounty harvest in any field of endeavour requires sowing good, seeds in a good soils and nurturing it to grow. Right environment and timing are critical success facto

Have you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so? In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Branding: How to Use Data to Drive Business Growth. The power of data.

"The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive The Future of Brands demands harnessing two important assets

6 Costly Social Media Marketing Mistakes To Avoid.

The 7 Lies We Tell Ourselves about Personal Branding

“Until you dare to take on new challenges you wouldn’t discover your full potential.” ― Bernard Kelvin Clive 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course.  2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline! 3. Design: Planning. It’s amazing to know the quantum of planning that is undertake

“You’ve got to be wildly different“ In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book. Here are the Pillars Credibility Connection Compelling Counter-industry – why are you different, Call to action. Make it clear Circulatio

10 Sins Brands Commit in Digital Marketing 1.    Not establishing a strong brand presence online and offline. No clear brand identity) 2.    Buying generic data (email addresses, contact numbers) for broadcasting 3.    Not having a specific goal of being online, no action plan. 4.    Using the same social media strategy for every platform 5.    Not engaging with the audience online 6.    Failing to optimize pages and websites (outdated website information) 7.    Failing to use digital automation properly. 8.    Depending too much on manual approach and not relying on data, analytics 9.    Failing to get feedback and implementing feedbacks 10.    No being accessible via local search. Location search, Google Maps, etc. Resources: CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Bran

In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Growing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction through the stage effect that leads to others seeing you as a thought leader in your space leading to abundant new business and opportunities.  In this podcast episode my guest Chris Baldwin share with us the 7 Mindset to Develop as a Speaker. Listen, learn and share! Make the event organizer and planners life easier Make your speaker agent successful as possible Always have a “No Problem” attitude Go for the emotional connection Live an interesting lie (Storyteller) Always always finish on t

Love can not be confined!

7 TIPS TO BOOST YOUR BRAND

When couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable  is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs. Download, listen , learn and share. Resources: CEO Branding Kimanzi Constable (Consulting) Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Personal Branding and Marketing with Seth God. This is Marketing!

Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life.   Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage.  Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals.  Download, listen and learn Resources: Stop Being a Selfish B*tch Goals Are Dead

When I noticed that over 60% of my own traffic was coming from Pinterest (where I have around 6600 followers) and only 3% was coming from Instagram (where I have 110k+ followers) — despite the fact that I was spending way less time on Pinterest and way too much time on Instagram I knew I needed to change my game plan.

The Art of Being a like-able Brand 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients kno

“Don’t waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52   (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book)

Are you a doer? The year just began, have you?  “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M]. This is the point, gone are the days’ parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There’s hope for the future. Help them develop their creative abilities. The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie

18 Items to Discard before the New Year (Ladies/Gents) 1. Old makeups  2. Worn-out footwear 3. Old & worn-out undies  4. Old invitation cards, coupons, Etc 5. Old hair clips, wigs & accessories  6. Old &Unused cloths & jewelry  7. Old & spoilt utensils  8. Unused apps on your phone  9. Stacked unused freebies  10. Unfitting & oversized clothes  11. Old calendars, brochures, flyers, gift wrappers, etc 12. Junks in the fridge  13. Empty containers, deodorants, paper bags. etc  14. Old, broken & unused toys  15. Unused & unprofitable subscriptions & memberships  16. Return borrowed items 😂 17. De-clutter purse, wallet & bags 18. Service your car: change the tyre, oils, wipers, etc. The Personal Branding Podcast was listed among the “Top 50 Branding Podcasts You Should be Listening To” by MerLine One Inc. Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goa

It’s possible! Let me share a story I read some time ago with you. It might strengthen your faith!  A story was told of a mountain-climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mo

Before we  get started let me share with you this good news. My podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web.  In this episode I share on bad habits that needs to be replaced before entering the new year.1. Living without purpose and passion2. Procrastination 3. Gossips & lies4. Lateness to appointments and events 5. Excessive Alcohol 6. Poor eating habits 7. Prayerlessness 8. Ingratitude 9. People pleasers, pretenders 10. Greed & jealousy 11. Promiscuity 12. No budgeting & overspending13. Scared-freaks, Non-risk takers 14. Negative people, fault finders15. Dream killers & idea thieves16. Troublemakers, drama people17. Indecisive & indiscipline people18. Unproductive lifestyle: Laziness, idleness, less or no action towards goals Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking M

5 Ways to Stay Relevant in your Field as you Age Traps that Cause People to Lose their Relevance as they Age Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn.  Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one’s career and life? Here are simple things to do and traps to avoid. Keep learning; make it a habit to learn something at every stage of your life. Your learning helps your earning. You can learn new skills at any stage and age of your life. Your skills will enable you to stay relevant in many ways. You will still be in demand by people who need your expertise. Lower your expectations: the trap of feeling entitled to things based on any metric you may want to use should be lowered as you age. Remember no one really owes you anything –

“Without proper management great projects fail” – Bernard Kelvin Clive Common Challenges in Project Management and Their Solutions Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization of resources, meeting deadlines, sticking to the allocated budget, having clear communication, foreseeing possible risks, and taking preventive measures. Project managers may be unable to deliver their project as expected for not seeing in advance the possible risks and thus failing to put mechanisms in place to avert them. The following are some common challenges that a project management team may face in project management, as well as possible solutions: Vague goals Some proj

How to Start a Business as a Marketing Consultant Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world. High Demand for Marketing Consultants Businesses need marketing consultants to help them generate leads, which leads to higher revenue and sales. Maryville University explains that a hiring survey from McKinley Marketing Partners found that 39 percent of companies were hiring new digital marketers, and the U.S. Bureau of Labor Statistics expects higher than average growth in this field. Many companies need marketing help, but they may not be able to hire a full-time employee. This is the perfect opportunity to start your own business and work as a consultant. Businesses are desperately looking for marketing consult

How to Transform your Brand In this episode David Brier answers the following questions on branding. Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product? What are other ways one can differentiate? Can quality packaging be more important than the quality of product in branding? Qualities of a sustainable Brand How’s banding relevant to start ups. The importance of Branding Startups When should you rebrand? How to separate your personal brand from the company’s brand? How to resurrect a dying brand? Branding beyond visuals, what to know and do? About Branding Intervention Resources: Brand Intervention Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive  

“True artists don’t create for their audience; the audience discover them” – Bernard Kelvin Clive To all writers, poets, authors cheers!!!! True artists don’t create for their audience; the audience discover them. Once an artist starts creating by the dictates of its audience, he seizes to be an artist, he becomes a business man. Artists do art out of love. You paint the world with your words and make it such a beautiful place. Falling in love or out of love.? Let’s fall in love, not a love story but there is love in it. For writers, poets and authors, the point is this; you must come to a point where you totally fall in love with your writing style, right from the beginning or journey along and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it’s your babe, you’ve got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the de

Thinking of establishing yourself as an expert in your field and to boost your business? Then  publishing a book can be of help. In this episode Julie Broad shares are story and strategy for using a book to achieve this. Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Founder of Book Launchers, she started the company to help busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Download, listen and learn. Resources: Book Launches Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

In this episode we look at Personal Branding: Finding Fulfillment in Life with Vince Kramer Vince is an airline pilot and military veteran, Vince Kramer brings a unique experience to the world of self- improvement and purpose-driven growth. His past experience in a stereotypically “macho” field brings a more integrated perspective to the softer field of personal growth not often seen.As a speaker, trainer, best-selling author of “Mastering the Art of Success” with Jack Canfield, and coach, Vince’s distinct combination of experience, education and research helps him develop powerful talks, workshops and online training in finding happiness and success by living life by their design. Vince passionately believes everyone is unique and the creator of their own life. It is his desire to inspire and empower men, women, organizations and families to find success and happiness by designing and creating a life fueled by their desires. Download, listen and learn. Resources: Download FREE resourc

Thinking of how to build a personal brand and transition it into a business brand? Then. this episode is a must listen, my guest Johno Ormond, CEO of Dalia Media shares strategies on how to build a personal and corporate brand. Download, Listen, Learn and Share Recommended Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

Brand building takes time. In this episode my guest Tim Brown, Web Designer,  SEO Specialist at Hook Agency shares with us strategies for building your personal brand with content marketing and transitioning from a personal brand to a corporate brand. Download, Listen, Learn and Share! Recommended Resources: HookAgency.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

In this episode we looked at Branding, Politics, Law and Money with Frazer Rice. Frazer Rice is a leading private wealth manager, with fifteen years’ experience advising millionaire and billionaire families on finances, including fiduciary and estate matters. His clients include business owners, hedge fund managers, real estate developers, corporate executives, foundations, and established families. Frazer has been featured in the New York Times, the Daily Telegraph, and the Journal News, and he has appeared on cable television news networks. In addition to his financial expertise, Frazer is a member of the New York State Bar and a graduate of Duke University and Emory University Law School. He hosts a podcast and blog on politics, business trends, and entrepreneurship at FrazerRice.com. Listen, Lean and Share Recommended Resources: FrazerRice.com Wealth Actually by Frazer Rice on Amazon Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kel

Starting a business can be made easier when you know and have the right resources. In this episode we discuss the tools that can make your brand and business building easier. Using ecommerce cooperative by empowery, my guest Barth Getho shares the advantages available for you. Listen, learn and share! Recommended Resources: Empowery.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

8 Clever Ways to Market Your New E-commerce Website  Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today. 1- Take The Help of Inbound Marketing Marketing can be of two types – “push marketing” and “pull marketing”. Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing. Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing. Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale. Here are some highly useful tech

“You have no business until you have customers.” Bernard Kelvin Clive In this episode, my guest Jonathan shares his secret of growing customers for your brand using an unscalable sales process. Johnathan is the Co-founder of Penji, an on-demand graphic design membership or agencies, internal marketing teams, and the print on demand community. With over 250 members and growing, Penji had multiple opportunities to receive outside investment capital, all in which they declined. Listen, learn and share Recommended Resources: Penji.co Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“The future will be taken by those who are building their brands today” – Bernard Kelvin Clive In this episode I share with you… 17 Side effects of ignoring your Personal Brand Your brand fades You lose credibility You become less visible You become easily replaceable Your influence decreases You lose your market share Your audience wanes Your competitors win You will be treated with less respect You lose money Your place will be forgotten You will struggle to stay relevant You will be treated as a commodity You will have less impact Your expertise may be despised You can’t dominate You will be branded by others Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“Excuse your Excuses” ― Bernard Kelvin Clive Are you Busy? I’m Busy! …waiting for the perfect time? Well, now could be that time… Quite often, we postpone doing what needs to be done now to our ideal time, hoping things get better with time… We go like…”I will do this when… -I start the job, – I get a new job – I get a raise – I start dating – I get a new car – I marry – I give birth – the kids grow – I’m on leave – I’m less busy – I recover from this illness – I travel – I finish exams – I graduate – I start my ministry – I start my company – I become rich …when when when… the reasons and excuses keep lingering… Do we really want to do the things we should be doing? Yes, there’s the need for proper timing, but what do we do with what we have now? Time is of the essence! Choose what you need to do now and begin. Ta

Your brand is yours to build. In this episode I share with you 6 Tips for Personal Branding with LinkedIn Download, Listen, Learn and Share! Complete your Profile Details Use keyword rich and apt description for your tittles Use LinkedIn Article feature for blogging Use Native videos Take to interact with others Recommend and refer others (Ask for Recommendations) Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

From the Book “Business Networking Made Easy“ In this episode I share with you: 7 Ways to have a Thriving Networking Relationship Keep your promises Live with integrity: Never breech Trust Never stop feeding your relationship Don’t backbite: Never talk behind anyone Forgive frequently: Resolve any difference quickly in love Respect and honour the gift of others; Never disrespect any relationship Celebrate people openly Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“For as he thinketh in his heart, so is he…” – Proverbs 23:7 In this episode I share my audiobook on positive affirmations for your personal brand building. Download, listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

If you have ever thought of starting a freelancing business or hiring a freelancer, now is the time. Listen and learn how to do it successfully. My guest is Nathan Hirsch Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. FreeeUp interviews hundreds of freelancers each week and only allows the top 1% of applicants into the network.

If you desire to up your game and be recognized as an expert in anything, then this episode s for you. My guest, Josh Haynam is the co-founder of  interact and he will walk you through simple and practical strategies on how to become an expert in any area with zero previous experience. Listen, learn and share. For lead generation Quizzes check Interact Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

18 Tips for New Authors 1. Write and write a great book or hire a ghostwriter 2. Invest in a professional editor 3. Start promoting your book Now 4. Read other related books on your theme 5. Join a network of writers and authors 6. Get a professional cover designer to do your cover 7. Have your book layout professionally made 8. Never try to do everything on your own. 9. Don’t stress yourself over who should write the foreword for your book 10. Consider writing multiple books(series) than trying to make a killing form just one 11. Your current book title may need to change before publishing 12. Publish on Amazon and other platforms 13. Befriend bloggers and book reviewers 14. If you can, consider guest blogging 15. Get reviewers for your book 16. Prepare to be a guest on TV/Radio 17. Get interviewed on podcasts in your niche 18. Book Publishing is a big business, do all you can to stand out by branding. And Always offer a free giveaway. Bernard Kelvin Clive Amazon bestselling aut

“Your addiction to daily distraction denies you of effectiveness” – Bernard Kelvin Clive In this episode you will find the 17 Things to drop Laziness, idleness, less or no action towards goals Procrastination Gossips & lies Lateness to appointments and events Excessive Alcohol Poor eating habits Prayerlessness Ingratitude People pleasers, pretenders Greed & jealousy Promiscuity No budgeting & overspending Scared-freaks, Non-risk takers Negative people, fault finders Dream killers & idea thieves Troublemakers, drama people Indecisive & indiscipline people Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“The depth of your network is more important than its length” – Bernard Kelvin Clive   A medical practitioner: Doctor, Nurse, pharmacist etc Legal practitioner: Judge, Lawyer, etc Media practitioner: TV, Radio producer or presenter, etc Branding expert: personal brand coach, graphic designer, photographer, etc Financial advisor: accountant, investor, etc Priest: Pastor, prophet, etc Communication expert, writer, author, Agriculturist: farmer, food vendors: eg Waakye & Koko seller Politician (one in every political party) Real estate agent/ building contractor Security expert: Police, Military officer, etc Educationists: professor, teacher etc Driver: taxi driver, transport officer, mechanic Counselor, psychologist, coach IT Expert Engineer Electrician Travel agent Freelancer: Barber, Hair stylist, “Any job boy” Business advisor/ Social media/ PR expert   Now it is your turn, what other people would you need in your network? Share with us…   Re

Skills to Give you a Competitive Edge in Your Career Branding In our ever-changing fast-evolving world, it has become increasingly critical for executives to adapt to these changing trends and demands to meet the needs of the market. The question then is, how does one stay relevant and competitive? I believe that in this globally competitive world you will need these two keys to unlock opportunities, set standards and stay relevant: 1. Mindset: How you think and what you think impacts your entire life. What do you think about most of the time? “Your mind is either your prison or palace what you make of it is yours to decide” – Bernard Kelvin Clive Developing a positive attitude towards life prepares you for greater gains in the journey of life. Simply Imagine the best, visual the best, Believe, and begin it today! it’s possible! 2. Skillset: it’s not just about what you have but what you can add to what you have to produce the needed value “It’

Find out the how you are sabotaging your success. Words are very important in every aspect of our lives – they become a ‘self-fulfilling prophecy’. What words/statements do you constantly say to yourself? Listen and replace those  negative statements with empowering ones. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

7 Smart Strategies to Write a Book  “Your book goes places you may never go and helps people you may never meet” – Bernard Kelvin Clive If you’ve ever wanted to write a book, now is the time. In this episode I share with you simple ways you can become an author. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Don’t beg for platforms, build your platform” ~ Bernard Kelvin Clive In this episode I  decided to answer a question by Ibrahim on public speaking by sharing with you 10 quick tips on public speaking, from my book Rebrand Mega Pack. Listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Your digital footprints speaks more volumes than your CV” – Bernard Kelvin Clive Learn how to build a powerful brand online using instafame. In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online. Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner. The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers The CMO and co owner of  InstaFame which has 700 current active paying clients. Recommended Books: www.instafame.social GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

“Don’t just be selling. be connecting” – Bernard Kelvin Clive In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy. Kristin Zhivago has become one of the leading experts on the customer’s buying process, and was one of the first to see selling from the buyer’s perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a “revenue coach” helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

“Trust is the new currency for riches” – Bernard Kelvin Clive In this episode I share with you little ways you can build trust. 21 Reasons to Make People Trust You Build your expertise Always give of your best Talk less do more Payback borrowed money quickly Return borrowed items in better shape Be confident in your expertise Don’t exaggerate, say it as it is Be time conscious – remember ‘time is money’ Respect the time of others – if you asked for 5 minutes, make it 5 minutes Don’t be late to meetings and appointments Learn to meet deadlines Share your successes and failures as well Learn to empathize and sympathize with others Listen and be tolerant Don’t judge what you don’t understand Don’t cheat others Learn to see the best in others Be patient with people, they have their own struggles When you realize you can’t deliver as promised, quickly let it be known If you can’t make it to a scheduled meeting/event, make it known as soon as possible Stick to your values –

Social media is the new town hall, how do small and medium enterprises(SMEs) with a lean budget make the most out of it? In this episode my guest Paul Kortman, share some strategies to help SMEs to position their brands on the digital front. Paul is a certified nerd, a nomad and a marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in Information Technology, and digital marketing into his agency, Connex Digital Marketing. Since then Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. Listen, learn and share. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild? In this episode my guest Jonathan David Lewis  shared insights on how your brand can thrive in the wild – Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.  Listen, learn and share Recommended Books: Brand Vs Wild GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“To stay relevant, learn also to be visible” In the the digital age brand visibility is one of the most sort after positions online. In this episode I interviewed the coolest guy in SEO – Kris Reid  CEO ,CEO of Ardor Media  to discuss some strategies in SEO and Back-linking. Listen, learn and share.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Any brand that refuses to innovate, dies!” – Bernard Kelvin Clive In this episode I share with you the urgency of staying updated to enhance your personal brand’s value and visibility. If Softwares are frequently upgraded, how much more you? If you don’t consistently stay updated and upgrade yourself, you will soon fade out into oblivion. Remember that anything that refuses to grow, automatically gravitate towards the grave. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Don’t do that which is popular, do that which is purposeful” – Bernard Kelvin Clive In this episode I share some tips on how you can create a sticky social media personal brand. Listen, learn and share “Brands are like shoes, they come in sizes and styles; one size & style doesn’t fit everyone.” ― Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

How better people engagement can drive profits, growth and performance. In this episode I had Colin James Browne share on the importance of people engagement for companies. Listen and learn: • The five pillars of engagement that every company must focus on, in order to create an effective organisational culture, with case studies in how to apply them in your organisation. Grab a discount ticket with the code BKCCOLIN1 when you email angie[at]liquorishinc.com  Recommended Books: How to Build a Happy Sandpit GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

 “It’s not so much about what the morning brings; it’s what you bring to the morning” ― Bernard Kelvin Clive 3 Morning Rituals to Change Your Life The power to shape your personal brand is defined by your daily activities. Early Rise: “Early to bed and early to rise makes a man healthy, wealthy and wise” – Ancient Proverb It is said that the early bird catches a worm, how true is that? Wake up early before the sun rises, before the world gets busy. It’s believed that the morning hours have mystical powers. The quietness of the morning atmosphere inspires many great ideas and calms the heart. Consider from 12 midnight to 6 AM. Jesus had the habit of waking up early before day, read Mark 1:35. “Very early in the morning, while it was still dark, Jesus got up, left the house and went off to a solitary place, where he prayed.” Meditation: From Scriptures to ancient eastern practice have confirmed the power of meditation in the mornings. A time set apart to reach your

In this episode I interviewed John Vespasian as he shared more light from his book on thriving in difficult times; Twelve lessons from Ancient Greece to improve your life today . JOHN VESPASIAN is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality is the Way to Happiness” (2009), “The Philosophy of Builders” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), “On Becoming Unbreakable” (2015), and “Thriving in Difficult Times” (2016). Listen and learn. Recommended Books: Thriving In Difficult Times GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

  “Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).   begin with, a brand ambassador should have some level of influence – Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct. Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D. Believe in the Brand: Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age.   Represent the Brand: The role of a brand ambassador is to represent the b

Brand ambassadors humanize your brand Why you Need a Brand Ambassador A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand’s success. Here are some reasons why you need brand ambassadors: Lead Generation: Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts.   Human Connection: The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads

  5 Reasons Why You Must build an Author Brand Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author. Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways. In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go. Here are 5 Main Reasons Why You Must build an Author Brand: 1.    Authority: The number one benefit of creating an author brand is that it esta

How she is making it in Africa with her online Fashion Shop. In this episode I interviewed Olatorera Oniru, Founder & CEO of Dressmeoutlet.com Dressmeoutlet.com is one of Africa’s fastest growing, fashion-focused, quality-focused and customer-centric online retailers. Dressmeoutlet.com retails designer apparel and accessories with over 60% of products on Dressmeoutlet.com Made-in-Africa. Dressmeoutlet.com ships globally with customers in the United States, Ghana, Uganda, Nigeria and other countries. Listen and learn and get a discount code for 40% OFF shopping on Dressmeoutlet.com Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. A member of The National Scholars Honor Society USA, Olatorera flourished her career working for two F

“The size of your audience is more important than the size of your book” ― Bernard Kelvin Clive 17 Nuggets for Aspiring Authors Write from your heart Develop your own writing style, find your voice. Write daily, no matter the length, just write. Read books by other authors & experts. Read wide, read beyond your scope. Attend writing & publishing workshops! Learn more from your chosen field and from other authors Get feedback for your writings Review your writings. Don’t be afraid to repeat, repeat that which works. Hire a professional editor, a poorly written book doesn’t sell. Don’t compare yourself with other authors Be prepared for rejection, certainly, some wouldn’t like your works. Market your books from day one. Art is not CHEAP! Sell it! Invest in your book promotion. Paid ads work. Find your audience, build a tribe and write for them. Publish your book! It’s not about the size of your book, It’s about the substance in it! Your book may or may not make you a fortune but

“He who has no goal goes no where” Your goals serves as your guiding light to your destination. In this episode we look at the Top 7 Resolutions you can consider for the coming year. Top 7 Resolutions to Consider  Learn a new SKILL Start a side business – moonlighting Travel to a village/a foreign land Volunteer to serve – community Keep a Journal/ Write a book Stay healthy – exercise, eat well, have regular medical check-ups Make a 360-day Challenge – Do something daily for the whole year. Eg. As an author, a challenge to write 300 words article every day. Download the infographic Recommended Books: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Successful personal brands are agile” – Bernard Kelvin Clive 4 TRAITS of Powerful Personal Brands CLEAR PURPOSE Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand. The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition.   INNOVATIVE Successful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant. “Innovation and technology drives my business” – Selorm A. Betepe  AUTHENTIC Influential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain’t themselves, they soon fade. Be your best self. “Remember it’s OK to be yourself.” 

“Know your limit and circle of influence; you are not called to meet the needs of everyone” – Bernard Kelvin Clive In this episode I share with you reasons why most personal brands have poor digital presence and what must be done to fix it. 7 Reasons Why Your Digital Presence Sucks   You are trying so hard to impress people. (BE YOURSELF) You are on too many social media platforms, yet not active. (FOCUS) You don’t provide any value; less valuable content. ( CONTENT) You wear too many hats; obsessed with titles without substance. (INTEGRITY) Your bio(about you) is not well written, full of errors and no call to action. (CLARITY) You keep spamming and stalking. (PERMISSION MARKETING) You don’t have a website or a well branded social media page. (WEBSITES) Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

“You may start small but don’t stay small” – Bernard Kelvin Clive 21 Social Media and Digital Marketing Tips Don’t just be everywhere, be everywhere that your clients are, where you matter most. Always and always have a gift to give. Eg, Whitepapers, ebooks, audio, infographics etc. You can’t just ignore Social media – Facebook, Twitter, Instagram, etc Blogs and Websites are still relevant for business growth. Traffic is the golden key that gets you the cash. Get yourself a mailing list. The Free lunch is over. You must pay to get the desired traction. Crowd-funding works effectively when you already have a mailing list, a tribe. Invest in paid advertisement. Don’t just be selling be connecting. You can’t’ Spam your way to success. Content is not king – relevant, timely and authentic content is king Invest in your personal brand – people buy into people first before business. Without value, the hype will be in vain. There are no shortcuts. Remember that what wor

Are you Skilled? A skill is basically the ability to do something well, to be great at doing something. My question is what are you great at or what are the things that you want to be great at doing? A research conducted and published by LinkedIn in October this year, outlined the top 10 in-demand Skills for the coming year and beyond. Catherine Fisher, the researcher, stated that “While some skills expire every couple of years, our data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable.” I believe this is the more reason for young executives to get more skills while they can to always stay on top so as not to be drowned by the noise and competition. Find the hottest, most in-demand skills around the globe: Note that these are technical and computer related skills. Cloud and Distributed Computing Cloud computing, also known as on-demand com

“Your ingenuity will remain dormant until it is provoked” – Bernard Kelvin Clive You are creative!  Creativity in simple terms implies the ability to create. Firstly, because we are creatures of the creator – God, who made us in His image and likeness. Simply, if our creator creates, then, we too can create. Every living thing produces after it kind. We are the God-kind. Secondly, our very own nature yearns for new things, the explorer in us makes us want to experiment new things; that is the seed of creativity. It is those who pay attention to this urge and constantly respond by acting that unleashes the creative genius in them. If you believe it, then act on it! Watch your creative self & sense at work in whatever area you choose to to let it flow. The power is in your hands. You are creative! Your ingenuity unveils your identity. Go create! Resources: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simpl

How to make your first million… “People have this stereotypical view that wealthy people should be glamorous. The glamour aspect doesn’t grab me. I’ve always believed that wealth isn’t just about what you can buy. Wealth is a like a four-legged table. The monetary aspect is just one leg. The other quadrant legs include emotional wealth, spiritual wealth and physical wealth. Real wealth is having an abundance of ideas and a strong belief system which underpins everything you do in life.” – Nik Halik In this episode, I interviewed multi-millionaire astronaut and international speaker Nik Halik Nik Halik is the founder and CEO of Financial Freedom Institute, Lifestyle Revolution, 5 Day Weekend and The Thrillionaires. He is a financial trainer with a passion for adventure. This latter interest has led him during the past decade to train as a cosmonaut in Russia, fly close to the edge of the atmosphere in a former Soviet Mig 29 fighter jet, travel to the bottom of the Atlantic Ocean t

Secrets to becoming a bestseller with the Jedi of Amazon Kindle publishing, Dave Chesson. In this episode, I interviewed Dave Chesson of Kindlepreneur.com as he shared insights into kindle book publishing. Listen , learn and share Resources: Kindlepreneur.com KDP Rocket Amazon Sales Rank Calculator HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Speed is significant but you need substance to stay relevant” – Bernard Kelvin Clive In this podcast episode, I interviewed one of South Africa’s personal branding experts to share on the steps to building a personal brand. Joe Joseph Mudau (MBA) is a Director of REDEFINE BRANDS (Pty) Ltd., a company specializing in personal and company branding. He is an author, radio personality, professional conference, businessman and community builder. Listen and learn RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified 

Creating an Unforgettable Brand with Rochelle Moulton This episode is an interview on ways to build an unforgettable brand with my guest Rochelle Moulton Her style is clean (as in clean lines), feminine, and confident.  Listen, learn and apply. Her clients feel smart, LA chic, feminine, and confident in her clothing.    RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Rochelle Moulton is the founder of Be Unforgettable Media.  She makes consultants, authors, and artists unforgettable by focusing on what’s unique and real and authentic about them. Rochelle shows her audience, that by embracing who they are, they will win clients, readers and business.

Signs of Social Media addiction. RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding

Social Media Branding  “Branding is not just about social media” – Bernard Kelvin Clive In a social media-driven world, it’s quite easy to assume that everything is about social media. This has made people believe all sorts of things that should not have been believed in the first place. In reference to branding, a number of books and articles online have skewed branding towards social media, more especially the subject to do with ‘personal branding’ – instructing readers on setting up social media accounts, and making them visible, yadda yadda… I addressed that in my book “The Art of Personal Branding”. The truth is this; social media can be used by individuals and companies to virtually promote their brands. But when the subject of branding is almost replaced with social media activities, that becomes a problem. Because it will mostly lack the depth of branding. Social media shouldn’t be the starting place; It is only a Channel that individuals and brands can utilize to establi

How do you stand out from the masses? “Brands that stand out from the competition are purposefully disruptive or different”  –  Bernard Kelvin Clive To stand out from the masses with your brand be disruptive, different, or you die. Over the years I realized that startup brands that are doing exceptionally well had in a way mastered what I call the D.I.C.E. strategy in branding. They are Different Innovative Creative Excellent They D.I.C.E on purpose; doing things differently from their competitors, with distinctiveness, innovation, and creativity with a hallmark of excellence. These are the things that propel brands to great heights of visibility and prominence. To put all this together in a proper perspective I selected 7 Startup Brands Doing Things differently that you can study and be inspired by their works. Here are some Ghanaian owned Startup Brand’s that differentiate their products and services from the masses, using creative and innovative ways, in their various markets.

#16 of 31 “Feedback are brands free assessment tool” – Bernard Kelvin Clive The fastest way to look back in retrospect and assess your brand’s performance is to get feedback from your clients. Feedbacks are a great way to evaluate your brand. The truth bitterly spoken is this, not all feedbacks will be encouraging and empowering, some will come as a shock to rebuke and correct you. Learn to take all in good faith. It’s what you do with those feedbacks that matter. Some brands have successfully used feedback from their customers to launch a new line of products, improve existing once and made the whole brand experience a wonderful one. It’s a continuous cycle that must be kept running. For startup brands, feedback is a great way to help you launch your products and services successfully. Here are few ways to gather customer feedbacks: Ask for feedback, in your store, office, workplace, encourage clients to give you feedbacks Provide means of feedback, eg. Online, have a feedback form on

“The investment you make into a brand, makes its name worth it” – Bernard Kelvin Clive Did you know that the famous brand name ‘Google’ was actually a misspelt word ‘Googol”? Now, let’s get started. It sounds good in the ear to have sweet brand names that rhymes and charms but that alone will not make your brand jive. Some few thoughts to debunk; in choosing brand names, some experts suggest having a name that can be pronounced easily, really? Not so much of that, it does some good anyway, but the point is if your brand name isn’t jaw-breaking but your brand doesn’t deliver on its promise you will fail. Let’s throw in some few examples, illustrate the point that the investments made into brands go beyond its name. Having a fairly easy relatable brand name for your products and services is great but most importantly focus on delivering on your brand promise. That will cause the name to rise above the crowd. Who would have thought that an automobile brand like ‘Mitsubishi’ can make

“Brands are not logos…” – Bernard Kelvin Clive Your Brand is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’ s a core message, it’s passion driven by purpose, it’s a positive impact that creates an impression One cannot talk about brands without reference to logos, however, a brand is more than just a logo. Some people mistakenly assume that a brand is its logo, no; a logo is a part of a brand’s identity. Here are some misconceptions about logos: A logo must be sophisticated; huh, a logo should be complex, that’s laughable, in fact, the simpler the better. A logo must reflect what the company does; huh, a logo should communicate the brand That is, not what the company does. A logo must have less colours; two colours should be enough. Huh, here again, a logo is not about being colorful or not. It focuses on how you choose to market your brand. A logo must either have symbols or name of the

Personal Branding and Career Building talk with Career Strategist Sherri Thomas Listen, learn and share this podcast interview I had with Sherri Thomas, Sherri Thomas is a Career Strategist, international speaker, award-winning author, and President of Career Coaching 360 (www.CareerCoaching360.com). She’s helped thousands of executives and professionals change, re-brand, advance and take their career in a whole new direction. Author of award-winning book, “The Bounce Back – personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback” was named 2013 best career book by Indie Book Awards. Also, author of “Career Smart – 5 Steps to a Powerful Personal Brand”. Sherri is a champion of helping others thrive and live in their best career. AS a keynote speaker, she’s spoken at conferences and events around the world including the United States, Malaysia, Israel, Ireland, Singapore, Canad

“An undiscovered genius has no value in the marketplace” ~ Bernard Kelvin Clive 5 Quick Ways to Self-Promote without being boastful.  With the above quote, we can get started. I believe you will agree with me that we all know one or two people who are so great at what they do, but are not known, or do not get the traction for their expertise as it should be, right? The point is that we are in an age where if you don’t show up consistently to let the world know what you have and the value you have to offer, you and your business may suffer from the competition. It requires that you promote yourself to the right audience, by letting them know what you do excellently. The challenge is that most people find it quite difficult to do this. Either they lack the confidence or have the fear of being labeled as proud. So, here are simple tips to enable you to promote yourself without being boastful: The first step is to be really great at what you do. Without that you will be only, deceiving you

7 Ways to Help a Complaining Customer into a Complimenting Customer   Listen “To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. ” – Francois de La Rochefoucauld Respect “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” ~ John Mackey Trust “To keep a customer demands as much skill as to win one.” -American Proverb Reward “Customers may forget what you said but they’ll never forget how you made them feel. “ Deliver “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter Irresistible offers “Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell Relationships “In the world of Internet Customer Service, it’s important to remember your competitor is only one mou

How to manage your brand and business in times of crisis. Listen to the interview I had with Jim Lukaszewski 5 Things Leadership Should Do in Crisis with Jim Lukaszewski America’s crisis Guru James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. He is a consummate storyteller. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Luk

One of the best platforms to use in establishing your expertise and#brand now as a Photographer is SnapChat. ~ Bernard Kelvin Clive In this episode I share some tips to help you use snapchat to expand your brands reach, Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people. Infographic

8 Ways to Protect Yourself Online Identity theft: “When one’s personal information is stolen and used by an imposter to gain an advantage.”   Don’t share your passwords and change your password often Avoid visiting fake sites, pornographic sites and be warned about Phishing sites. Don’t share any private information that you wouldn’t want remembered later. Always verify and buy from trusted and secure sites. Monitor your  brand name online, Use tools like Google Alerts Don’t share your credit card details, SSN with anyone. Browse safely, clear your browser history/cache. Consider browsing using VPN or OpenDNS Check your privacy settings on all your social media pages to enable maximum security. Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ra

“You have to go where your customers are” In this episode I had a chat with Tom Schwab (digital marketing engineer ) on branding and digital marketing. Listen and learn and for the resources mentioned visit http://interviewvalet.com/branding/ RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

10 CEO Branding Tips (Infographic) How to build an Influential Digital Presence for your Brand and Business “Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service that meet their needs and wants by providing distinct value like yours” ~ Bernard Kelvin Clive To begin with note that where the CEOs personal vision doesn’t align with the company’s vision the brand will eventually fail. You are the first brand ambassador of your firm Your personal brand is as important as your corporate brand Communicate your brand’s value in simple English. (Simplify) succinctly Wear your brand daily Find out how consumers perceive your brand Know what people like most and dislike about your brand Invest in Employer Branding Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs) Your private and public life are interrelated as long as you are the head. Stay transparent, stay trusted! Bernard K

What does it take to be great? In this episode we discuss ‘The Philosophy Of Builders” The factors that lead to prosperity and happiness have changed little through the ages. From the lives of accomplished men and women, we can extract the three principles they have used to build a better future: self-reliance, tolerance, and entrepreneurship. The philosophy of builders: How to build a great future with the pieces from your past. My guest, JOHN VESPASIAN is the author of seven books about rational living, including “When Everything Fails, Try This” (2009), “Rationality Is the Way to Happiness” (2009), “The Philosophy of Builders: How to Build a Great Future with the Pieces from Your Past” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working: How to Make Winning Moves When Things Are Falling Apart” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), and

7 Ways to Cut through WhatsApp Noise to be Noticed #rebrand   How do you stay productive in a world of busy buzzing devices vying for your attention every second; it’s time to switch!   Don’t put everyone in your broadcast list: People find that intruding and annoying. If you have a worthy cause, ask permission from your contacts first.   Don’t add your Influencers/Mentors into your groups or broadcast list without their permission. In fact they don’t even need to be in your groups or broadcast list. Respect their time and connection.   Let’s face it most WhatsApp groups are just making lots of noise with no or less value. How do you expect to have effective communication with 50 to 100 people in a group? That is enough noise, if each person is to comment on a post.  Do this evaluate your existing groups and exit some of them, you have nothing really to lose. Your productivity matters!   With regards to having Influencers/Mentors in your

“Audience engagement is critical to the survival of your brand; if you don’t engage them you endanger your brand. It’s social interaction.” ― Bernard Kelvin Clive Why you must know what you bring to the marketplace… In this episode I interview John Bonacci an influence coach, as we discuss branding and marketing, the little things that boosts businesses. Listen, learn and share. Display Photo by Gavin Whitner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

How Startup Brands Can Survive in the Digital Disruptive Age   The four C’s that SMSs and Startup Brands must utilize to make it in this age;     Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs. Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.   Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your au

Artiste Branding Lessons from Shatta Wale In this episode we look at Personal Branding from a different perspective. #Music The 7 Laws Of Shatta Wale By Bernard Kelvin Clive & Jeremiah Buabeng    Shatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale.   The Law of Controversy: if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That’s it! The Shatta brand thrives on controversy. And he doesn’t fail to deliver one every now and then for our entertainment and for his profit.   The Law of Anti-Establishment: Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes a

10 Ways You May be Losing Your Brand Integrity   Check no.7 it’s scary My definition Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).   As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.”   “If the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.” ~ Ballantyne and Aitken (2007, p. 366)   That is to say when the promised value is under delivered and there is no synchronization, then there is a brand integrity issue.   Now take a look at ways that you may be compromising on your brand integrity.   Not having the means to be reached by customers: To stay in business you must have means to be reached by potential clients and existing cust

7 Strategies to Secure Your Dream Job Looking for a job? Guess what? “Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get jobs” – Kelvin Balogun, President of Coca-Cola, Central, East and West Africa How do you stand out from the masses, and pursue your dream career? The #Solution “7 Strategies to Secure Your Dream Job” – Bernard Kelvin Clive In this episode I share with you part1 of the Alumni Career Webinar I had recently, listen, learn and go make it happen!

Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services. 10 things You Must Do to Protect Your Online Reputation Monitor your brand using Google Alerts Get a professionally designed Brand Identify: Logo, taglines, colors Register your brand name: Trademark, Copyright Register a domain name Get a personal/business website Customize your Social Media URLs Utilize SEO and employ the services of a professional Public Relations Company. Use Live events/ Networking as an opportunity to promote your brand Use Brand Ambassadors/Advocates to promote your brand Charity/Give:, give and give RESOURCES: Reputation Management: How to Recover, Repair and Protect Your Brand Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books