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Nudge

English, Finance, 1 season, 187 episodes, 3 days, 7 hours, 1 minute
About
Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.
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10 psychological tactics to write better emails

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.  Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course My endowment test: https://tinyurl.com/bv2umtup My scarcity nudge: https://tinyurl.com/376stytp My loss aversion nudge: https://tinyurl.com/5hyh9y4h My experiment with International Podcast Day: https://im.ge/i/PrV4l9 My consistency experiment: https://bit.ly/3sABZTU My curiosity gap experiment: https://bit.ly/3DiGasA
6/10/202421 minutes, 15 seconds
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How 22,000 were persuaded to clean sewage

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how.  Access the bonus episode here: https://nudge.ck.page/b64397a286 Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn
6/3/202425 minutes, 26 seconds
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The persuasive power of profanity

Warning. This episode contains explicit language.  In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. Access the bonus episode here: https://nudge.ck.page/e1bed9bc16 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
5/27/202425 minutes, 27 seconds
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The speech that put a man on the moon

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2
5/20/202426 minutes, 13 seconds
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“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
5/13/202427 minutes, 58 seconds
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FBI hostage negotiator shares his worst mistakes

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.  Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
5/6/202425 minutes, 43 seconds
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10 pricing tips from 10 pricing experts

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
4/29/202417 minutes, 33 seconds
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Rory Sutherland on Big Macs, Fixing Taxes and Quitting Smoking

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking  How to double McDonald’s orders  Ways to make Londoners recycle  Why pensions schemes are broken  How to make high earners pay more tax You won’t want to miss this.  (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
4/22/202432 minutes, 36 seconds
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6 scientifically-proven persuasion techniques

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course Reddit ads: https://imgur.com/a/BsCwx7n  Reddit ads results: https://imgur.com/a/iEB4W79
4/15/202418 minutes, 29 seconds
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The overlooked secret to better writing

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/
4/8/202421 minutes, 3 seconds
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Can knowing more make you enjoy less?

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
4/1/202424 minutes, 12 seconds
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Why Amazon paid staff $5k to quit

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Uri's previous episodes on Nudge: Episode One / Episode Two
3/25/202429 minutes, 8 seconds
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The £500 million marketing mistake

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.  Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc Classic VW ad: https://tinyurl.com/52t4xny2 Avis "Try harder": https://tinyurl.com/4k93t3zv Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf
3/18/202419 minutes, 19 seconds
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The hidden (sexual) symbolism in the McDonald's logo

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/ Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k The story behind McBreasts: https://tinyurl.com/2pdbx8ak
3/11/202422 minutes, 6 seconds
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Why these irrational prices actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.  Melina’s podcast: https://thebrainybusiness.com/ Melina’s book (with free chapters): https://thebrainybusiness.com/nudge Fiji ad: https://tinyurl.com/yufdwdj9 Cleveland Utilities Response: https://tinyurl.com/4hhh45wj
3/4/202423 minutes, 4 seconds
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Life lessons from a world-leading neuroscientist

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In 30 minutes, I learnt more about happiness than in the past 30 years.  Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
2/26/202436 minutes, 52 seconds
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Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales?  Nope.  Today, professor Daniel Zane—who has studied the wilful ignorance customers have towards unethical practices—explains why. Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
2/19/202431 minutes, 29 seconds
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The hypnotising effect of Valentine’s day

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affect us.  Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane The dark history of Valentine’s day: https://tinyurl.com/yfh68kj5 My experiment with International Podcast Day: https://im.ge/i/PrV4l9 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
2/12/202425 minutes, 3 seconds
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How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
2/5/202425 minutes, 50 seconds
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What makes a song popular?

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list My billboard experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png
1/30/202423 minutes, 5 seconds
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I have two big announcements

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave a podcast review
1/29/20247 minutes, 34 seconds
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Should I share all my secrets?

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intimate tours of his house. Today, I explain the psychology behind sharing secrets, and how John’s business probably benefited from his transparency.  Listen to my bonus episode with JLD: https://nudge.ck.page/25236676ed Listen to Entrepreneurs on Fire: https://www.eofire.com/podcast/ JLD’s website: https://www.eofire.com/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
1/22/202426 minutes, 5 seconds
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Is mass hysteria more common than you think?

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness was causing this oddity? Turns out, it was all psychological. The dancing epidemic of the middle ages was one of the first noted examples of mass hysteria, a phenomenon where these individuals experience real illness, brought on by imagined ailments. Mass hysteria has been documented in 19th century nunneries, 20th century Palestine and 21st century CIA agents. Today, I attempt to figure out if mass hysteria is more common than we think—and I discover how the same phenomenon has changed the wine we drink, the podcasts we love, and the names we give our kids.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2 AP Archive footage of the 1983 fainting epidemic: https://youtu.be/8qcQwbJFlsU?si=xgDYI2JWWfmOTJHj Synchronised clapping: https://youtu.be/Au5tGPPcPus?si=PN_jRK2XQkGSTpgn
1/15/202425 minutes, 43 seconds
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This advice will make you more persuasive

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use.  Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to-apply tips. Link to previous episode with Jonah: http://tinyurl.com/ywwbe46r Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Jonah’s book Magic Words: https://jonahberger.com/magic-words/
1/8/202429 minutes, 54 seconds
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How Sainsbury’s and Adobe nudge customers

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success.  Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023 Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
1/2/202424 minutes, 57 seconds
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The best of Nudge in 2023

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
12/26/202325 minutes, 23 seconds
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10 lessons from the #1 marketing podcasters

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Jon’s podcast: https://uncensoredcmo.com/
12/18/20231 hour, 3 minutes
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MAAATE: The most polarising ad of the year

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.  Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Caitlin Moran’s article: https://tinyurl.com/49mhp8m9  Guardian’s article: https://tinyurl.com/ej6amsyf MAAATE campaign: https://www.london.gov.uk/maaate Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
12/11/202324 minutes, 9 seconds
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Six proven principles to persuade anyone

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.  Can you spot the gorilla? https://tinyurl.com/34m5vuz3 My social proof test: https://im.ge/i/jb1rxG The scarcity pub: https://im.ge/i/jb1Q90 My liking principle test: https://im.ge/i/jbS7JX Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
12/4/202326 minutes, 47 seconds
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“Voter” vs. “Vote”: How one letter changed elections

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108 Chris’s website: https://voices.uchicago.edu/bryan/ Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9
11/27/202329 minutes, 2 seconds
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This podcast has 1,231,705 plays (learn why that’s important)

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, improve satisfaction and (hopefully) encourage more of you to listen to this show.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
11/20/202324 minutes, 10 seconds
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Why telling someone what to do won't work

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bonus episode: https://tinyurl.com/nudgebonus Bri’s book: https://www.briwilliams.com/WBB Bri’s website: https://www.briwilliams.com/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
11/13/202322 minutes, 17 seconds
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How incentives work (and why most backfire)

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
11/6/202328 minutes, 29 seconds
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The hidden impact of the words you use (feat Dr Jonah Berger)

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Jonah’s new book Magic Words: https://jonahberger.com/magic-words/ Don’t be a litterbug: https://tinyurl.com/yu73a85s Don’t be a tosser: https://tinyurl.com/bdfdpa34 Be a litter hero: https://tinyurl.com/4726v7n4
10/30/202326 minutes, 51 seconds
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Why too much choice is a bad thing

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.  And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
10/23/202324 minutes, 40 seconds
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How to manipulate the masses

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
10/16/202333 minutes, 42 seconds
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Why your accountant won’t get a tattoo

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
10/9/202326 minutes, 26 seconds
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Feed Swap: Seth Godin’s Secrets to Launching a New Business

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis’ podcast using the link below (you’ll spot a Nudge episode over there as well).  Louis’ podcast: https://podcast.everyonehatesmarketers.com/ Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
10/6/202353 minutes, 18 seconds
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He reviewed 74 marketing science papers so you don’t have to

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
10/2/202322 minutes, 27 seconds
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Why powerful people dress differently

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently.  Access the bonus episode: https://tinyurl.com/5xzu6uv3 Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga Louis’ newsletter: https://www.everyonehatesmarketers.com/ Yes Mistress: https://theyesmistress.com/ The drunk UX tester: https://theuserisdrunk.com/ La Vie ad: https://tinyurl.com/4xjf4uy4
9/25/202322 minutes, 28 seconds
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7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar

Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot.  Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637 Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
9/18/202324 minutes, 55 seconds
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Do brainstorms actually work?

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
9/11/202330 minutes, 37 seconds
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Why ads that rhyme stand the test of time

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why.  Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u My LinkedIn poll: https://tinyurl.com/3zvxmvrf Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory
9/4/202327 minutes, 14 seconds
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I didn't want to publish this episode

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.  Bonus episode: https://bit.ly/3JPXp9a Nina’s website: https://ninamazar.com/ Nina’s book: https://bit.ly/3JhzsWx Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
8/28/202337 minutes, 41 seconds
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Does subliminal advertising work?

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show. Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory
8/21/202320 minutes, 53 seconds
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The secret psychology behind movie trailers

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.  I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.  Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
8/14/202335 minutes, 20 seconds
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Emergency Pod: Harvard Fake Data Scandal

News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud.  In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show. Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI Pete’s channel: https://www.youtube.com/@PeteJudo1 The Data Colada Articles:  Part 1 - https://datacolada.org/109 Part 2 - https://datacolada.org/110 Part 3 - https://datacolada.org/111 Part 4 - https://datacolada.org/112
8/7/202336 minutes, 42 seconds
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Feel free to ignore this episode

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well.  Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5 Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory
7/31/202325 minutes, 14 seconds
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Winston Churchill: Lessons for modern day leaders

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?  Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology.  In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough. Paul Johnson Biography: https://tinyurl.com/2e8dpxa3 Andrew Roberts Biography: https://tinyurl.com/2p94v8rx “Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge
7/24/202334 minutes, 38 seconds
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Listen to exactly 17 minutes and 42 seconds of this episode

This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory
7/17/202324 minutes, 11 seconds
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The nudge behind this $200k side hustle

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge. Access the bonus episode: https://tinyurl.com/mrz355ch Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos Jay’s podcast: https://podcast.creatorscience.com/ Jay’s newsletter: https://creatorscience.com/subscribe/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
7/10/202326 minutes, 45 seconds
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Today’s guest is Ri_h_rd Sh_tto_

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better?  Find out in today’s episode of Nudge.  OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5 Richard’s book: https://tinyurl.com/mrxduj97 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
7/3/202320 minutes, 39 seconds
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Elizabeth Holmes: How she deceived the world (part two)

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science). My Halo Effect experiment: https://imgur.com/oV4REzq Harvard Labour Illusion study: http://bit.ly/41TWo73 Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8 Theranos sign outside their office: https://im.ge/i/7fjLHy Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/
6/26/202338 minutes, 15 seconds
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There’s a problem with the world’s most famous nudge

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.  Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.  Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
6/19/202332 minutes, 43 seconds
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Elizabeth Holmes: The psychology of a liar (part one)

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her.  In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.  Dan Ariely’s book: http://bit.ly/3T2RTmx The Dropout podcast: http://bit.ly/3yuRXSy Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
6/12/202339 minutes
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Why card counters can’t bankrupt casinos (with Steven Bridges)

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge.  Listen to the bonus episode: https://tinyurl.com/w6r3nfna Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges Steven’s website: https://linktr.ee/stevenbridges Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
6/5/202337 minutes, 32 seconds
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Tips for living a happier life (according to science)

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/
5/30/202331 minutes, 15 seconds
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Why working at a large organisation will kill your creativity

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations.  Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich.  YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4 Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 All the clips I’ve used on the show: Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211 Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223 Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216 Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65 Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97 Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14 Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71 Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475 Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235 Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180
5/22/202333 minutes, 45 seconds
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Can too much free time make you unhappy?

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.  Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/
5/15/202327 minutes, 24 seconds
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How black cab drivers memorise every road in London

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world.  Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/
5/8/202335 minutes, 31 seconds
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The way to cure your procrastination problem

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
5/1/202340 minutes, 41 seconds
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The overlooked productivity hack that’s backed by science

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?  It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being. Sounds good, right? Well, tune in to hear what it is.  Show notes: Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/author Dr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcast Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
4/24/202336 minutes, 6 seconds
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Why stupid people think they’re smart

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks.  My survey results: https://tinyurl.com/yc79c2kn Jonathan Haidt videos:  Capitalism is freedom: https://www.youtube.com/watch?v=kOomUpEdLE4&ab_channel=EthicalSystems Capitalism is exploitation: https://www.youtube.com/watch?v=9B-RkNRGH9s&ab_channel=EthicalSystems Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ
4/17/202331 minutes, 32 seconds
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How to stay motivated (according to science)

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done.  Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
4/10/202338 minutes, 16 seconds
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The surprisingly simple way to change someone’s mind

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want. Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ Credit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/
4/3/202340 minutes, 34 seconds
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Greta Thunberg: How a teenager caught the world's attention

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
3/27/202329 minutes, 51 seconds
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I tested 5 MORE marketing principles to see if they really worked

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Consistency experiment: https://bit.ly/3sABZTU Input bias experiment: https://bit.ly/3sEPFgC Framing experiment: https://bit.ly/3TMKgA2 Information gap experiment: https://bit.ly/3DiGasA Authority bias experiment: https://bit.ly/3sF0G1A Nancy’s book: https://amzn.to/3DZTl23 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/
3/20/202339 minutes, 17 seconds
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Five ads that changed the world

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40 *Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC
3/13/202330 minutes, 50 seconds
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Donald Trump: The persuasive effect of mere exposure

Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy.  20 Ads That Shook the World: bit.ly/3P8BsTM Pete Judo's YouTube: bit.ly/3uyXUvH Creative Mischief: bit.ly/3ux3kHN Julius Caesar Podcast: bit.ly/3Hksvoz Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
3/6/202327 minutes, 30 seconds
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I tested 5 marketing principles to see if they really worked

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.  In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Scarcity experiment: https://bit.ly/3TZx2Qk Endowment experiment: https://bit.ly/3N6Gtey Loss aversion experiment: https://bit.ly/3FkN5Ea Social proof experiment: https://bit.ly/3gJMIJd Reciprocity experiment: https://bit.ly/3Txiqrv Nancy’s book: https://amzn.to/3TF73hp Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
2/27/202335 minutes, 2 seconds
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The worst ways to spend your money (according to science)

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science).  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
2/20/202329 minutes, 3 seconds
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How to get a raise (according to Dan Pink)

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election.    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Listen to Nudge episode 74: https://bit.ly/3Q2Edpb Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
2/13/202325 minutes, 53 seconds
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Could you fall in love with AI?

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love.  Read Aaron’s book: https://thethingswelove.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
2/7/202335 minutes, 29 seconds
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MrBeast: How to capture the attention of billions

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 My labour illusion experiment: https://bit.ly/3drDobr My costly signalling experiment: ​​https://bit.ly/3BsrC8D My contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5 My contrast effect experiment round-up: https://bit.ly/3SjxRlZ
1/30/202329 minutes, 25 seconds
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Can money buy happiness?

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness.  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
1/23/202332 minutes, 49 seconds
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Are kids today less resilient?

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have. Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up?  Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they discuss if children really are less resilient, why schools should start later, how rugby players improved performance by 2.5%, and the best way to quit smoking.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
1/16/202325 minutes, 37 seconds
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Steve Jobs: How he persuaded the world (part 2)

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Access the bonus Steve Jobs episode here: https://bit.ly/3f7UD2f
1/9/202334 minutes, 3 seconds
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Steve Jobs: The master of persuasion (part 1)

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
1/2/202340 minutes, 26 seconds
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5 things I learned from psychology experts in 2022

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book recommendations:  Wanting by Luke Burgis: https://amzn.to/3i86PBb How to Change by Katy Milkman: https://amzn.to/3VpGDk9 Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA
12/27/202240 minutes, 27 seconds
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The reason why stories stick in your mind

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y JJ's podcast: https://apple.co/3g9d9Yw JJ's book: https://amzn.to/3VtgTnB Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
12/19/202232 minutes, 11 seconds
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The scientific secrets of perfect timing (feat. Dan Pink)

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Dan’s book When: https://amzn.to/3SCvgVs My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz Episode 68 of Nudge: https://bit.ly/3d6PCWi Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
12/12/202222 minutes, 7 seconds
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Can brands change what you think?

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Matt’s book: https://amzn.to/3qJ9McK Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/ Matt's Twitter: https://twitter.com/mattjohnsonisme Matt's Personal Website: neuroscienceof.com Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
12/5/202227 minutes
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Why 'doing everything' at work won't work

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Bruce Daisley on Nudge: https://bit.ly/3Hv05EI Joy of Work book: https://eatsleepworkrepeat.com/book/ Steve Martin on Nudge: https://bit.ly/3K7TstF Bottom Line, BBC Radio 4: https://bbc.in/3C5s0dk Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
11/28/202225 minutes, 58 seconds
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The secrets salespeople won’t tell you

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Follow @BizBrosCo: https://twitter.com/bizbrosco Check out Content Is Profit: www.contentisprofit.com Listen to me on Content Is Profit: https://bit.ly/3CRp3iw Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list To Sell Is Human: https://amzn.to/3Ct6hMP
11/21/202227 minutes, 47 seconds
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I used an ancient storytelling trick to get 11k TikTok followers

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.  Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
11/14/202221 minutes, 30 seconds
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Julius Caesar: How to influence an empire

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8 My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png Listen to episode 63: https://bit.ly/3TnCKeN Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
11/7/202227 minutes, 28 seconds
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Cost-free marketing that actually works

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 French train station app-style departure board: https://imgur.com/a/0YoahRE “Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
10/31/202226 minutes, 4 seconds
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How a blanket design saved 1,000s from malnutrition

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5 Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95
10/24/202220 minutes, 48 seconds
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Is growth mindset training a waste of time?

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56  Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 22 of Nudge: https://bit.ly/3C414N7
10/17/202228 minutes, 40 seconds
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The surprising trait that links elite performers

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners.  Just a heads up, this episode contains conversations about childhood trauma. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56  Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
10/10/202226 minutes, 32 seconds
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How I improved a Reddit ad by 15% using a magic trick

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/a/BsCwx7n Barnum Reddit ads results: https://imgur.com/a/iEB4W79 Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list
10/3/202221 minutes, 43 seconds
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Jose Mourinho: Do mind games really work?

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition.  In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ
9/26/202232 minutes, 10 seconds
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Dan Pink: “Here’s what you’ll regret when you’re older”

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv
9/19/202231 minutes, 53 seconds
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Dan Pink: “No regrets? That’s bullsh*t”

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
9/12/202227 minutes, 49 seconds
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I studied persuasion for 100 hours. Here’s what I learnt.

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO  Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
9/5/202224 minutes, 53 seconds
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How To Make Someone Say Yes

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI
8/29/202230 minutes, 2 seconds
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How Your Subconscious Calls The Shots

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Zoe’s website: https://www.zoechance.com/ Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 11: https://bit.ly/3O52fOR
8/22/202222 minutes, 3 seconds
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Why a Footballer Warned us About Nuclear War

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Halo Effect Experiment Results: https://imgur.com/oV4REzq
8/15/202221 minutes, 31 seconds
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Think Customers Hate to Wait? Think Again.

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
8/8/202225 minutes, 13 seconds
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Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)

Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas The Regulars Wall: https://imgur.com/a/ICuQgpl Katz Tip Counter: https://imgur.com/a/1sXlQDU Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
8/1/202229 minutes, 37 seconds
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Think you know marketing? Take this test.

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.   Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Question one: https://imgur.com/a/EmYmJPy Question two: https://imgur.com/DnrsQxV Question three: https://imgur.com/a/mZFmaoo Maddie’s book Change for Better: https://bit.ly/37gTdyu Follow Maddie on Twitter: @maddie_croucher Sign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list
7/18/202224 minutes, 56 seconds
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How to Make Numbers Unforgettable

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Karla's website: https://kstarr.com/ Karla's substack: https://substack.com/profile/873539-karla-starr Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
7/4/202222 minutes, 16 seconds
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Tiny Tweaks to Make Travel Easier

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/ Pete's Twitter: https://twitter.com/pete_dyson  Learn more about Pete's work: https://www.transportforhumans.com/ Phill's Twitter: https://twitter.com/p_agnew Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
6/20/202230 minutes, 49 seconds
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Habit Moulding Marketing

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.   Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz
6/6/202223 minutes, 1 second
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3 Nudges I Wish I Learned at Business School

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2 Dishoom’s matka: https://imgur.com/a/Wx8yy9B Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA
5/23/202220 minutes, 45 seconds
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64% of us would vandalise a library book. Would you?

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
5/9/202222 minutes, 16 seconds
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#80: You have more influence than you think

When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
4/25/202226 minutes, 15 seconds
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#79: Primacy Effect | Why Going First Wins

Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
4/11/202217 minutes, 6 seconds
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#78: Nature vs nurture with Lisa Feldman Barrett

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/
3/28/202221 minutes, 13 seconds
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#77: Debunking myths about the brain

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/
3/15/202222 minutes, 46 seconds
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#76: Harry Dry’s favorite marketing examples

What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Marketing Examples: https://marketingexamples.com/ Copywriting Examples: https://marketingexamples.com/inspiration Harry’s Twitter: https://twitter.com/harrydry
2/28/202233 minutes, 4 seconds
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#75: Beware of Behaviour Science BS

I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: jasoncollins.blog Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
2/14/202220 minutes, 35 seconds
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#74: How to change someone’s mind

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds.  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954
1/31/202219 minutes, 49 seconds
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#73: Why we can’t stop following the herd

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954
1/18/202229 minutes, 4 seconds
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#72: 6 memorable marketing lessons from 2021

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill
1/3/202227 minutes, 15 seconds
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#71: Small nudges having a big impact on climate change

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o
12/20/202114 minutes, 54 seconds
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#70: The Pratfall Effect | DON'T listen to this show

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bde The Science of Marketing Course: https://scienceofmarketing.teachable.com
12/6/202114 minutes, 15 seconds
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#69: Reciprocity | How one nudge saved 246,184 lives

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com
11/22/202117 minutes, 23 seconds
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#68: The Peak-End Rule | And the supermarket that destroyed communism

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1 The Science of Marketing Course: https://scienceofmarketing.teachable.com
11/8/202119 minutes, 51 seconds
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#67: Growing this podcast with nudge experiments | Social proof

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76 The Science of Marketing Course: https://scienceofmarketing.teachable.com
10/26/202118 minutes, 34 seconds
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#66: The dark nudges behind digital manipulation

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
10/11/202125 minutes, 3 seconds
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#65: Failures (and wins) from using nudges in marketing

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Melina’s book: https://amzn.to/3iP5ITE Get a free chapter: https://thebrainybusiness.com/nudge Melina’s podcast: https://thebrainybusiness.com/podcast/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
9/27/202121 minutes, 31 seconds
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#64: Welcome to the Rory Sutherland Nudge Clinic

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
9/13/202119 minutes, 43 seconds
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#63: Rory Sutherland | Why counter-intuitive thinking wins

Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally. At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
8/30/202128 minutes, 45 seconds
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#62: Unexpected ways to overcome anxiety

We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety. Ethan's book Chatter: https://www.ethankross.com/chatter/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
8/17/202124 minutes, 15 seconds
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#61: The science of stress and 3 ways to beat it

What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it. Ethan's book Chatter: https://www.ethankross.com/chatter/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
8/2/202123 minutes, 29 seconds
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#60: How not to suck at customer interviews

Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.  Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
7/19/202121 minutes, 40 seconds
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#59: How to stand the f*ck out

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business. Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
7/5/202125 minutes, 56 seconds
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#58: Why brands should flaunt their flaws

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date. The Science of Marketing Course: https://scienceofmarketing.teachable.com Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
6/21/202113 minutes, 41 seconds
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#57: Charm Pricing: The greatest trick in marketing?

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try.  The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ
6/7/202113 minutes, 47 seconds
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#56: The lazy, scared and overwhelmed consumer

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
5/24/202122 minutes, 54 seconds
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#55: Why Our Brains Crave Negativity

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
5/10/202116 minutes, 19 seconds
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#54: Stop Listening to Customers?!

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
4/26/202121 minutes, 47 seconds
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#53: Do our ancestors dictate our decisions?

Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago. Tim’s website: Timash.com  Tim’s book: Primalbrain.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
4/12/202118 minutes, 59 seconds
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#52: IKEA Effect: We Love What We Create

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
3/29/202118 minutes, 46 seconds
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#51: Advertising Ethics: Can Facebook ads swing an election?

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
3/15/202117 minutes, 28 seconds
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#50: What marketers can learn from your Facebook profile

What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
3/1/202124 minutes, 2 seconds
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#49: Nudges to help customers onboard

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product. Ramli’s podcast: https://growthtoday.fm/ Ramli’s site: https://ramlijohn.com/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
2/15/202121 minutes, 33 seconds
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#48: April Dunford on Nailing Product Positioning

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
2/1/202122 minutes, 53 seconds
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#47: Why do marketers suck at positioning?

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. The Science of Marketing Course: https://scienceofmarketing.teachable.com April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
1/18/202123 minutes, 44 seconds
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Introducing the Science of Marketing Course

The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today: Sign up to the free course today: https://science-of-marketing.teachable.com/
1/12/20218 minutes, 44 seconds
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#46: Five marketing lessons for 2021

In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
12/30/202025 minutes, 9 seconds
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#45: 3 Crucial Lessons for Entrepreneurs

There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know. Melina’s podcast, Brainy Business: thebrainybusiness.com/podcast/ Melina’s courses and certifications: thebrainybusiness.com/courses/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
12/14/202021 minutes, 7 seconds
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#44: Do Nudges Really Work?

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
11/30/202016 minutes, 11 seconds
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#43: When financial incentives don’t work

Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
11/16/202020 minutes, 41 seconds
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#42: Common pricing mistakes most businesses make

Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Ammanuel’s company Run Pricing Tests: www.runpricingtests.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
11/2/202024 minutes, 24 seconds
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#41: The irrational way we perceive food

We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971 Eve's website: https://eveturowpaul.com/ Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp
10/19/202025 minutes, 48 seconds
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#40: What Makes A Great Story?

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list
10/5/202024 minutes, 29 seconds
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#39: A Neuroscientist and Marketer Discuss | What is a Brand?

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list
9/21/202023 minutes, 15 seconds
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#38: Is swearing good for you?

Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country.  Emma's book: Swearing is Good For You  Sign up to the Nudge mailing list
9/7/202024 minutes, 30 seconds
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#37: When growth hacks fail | With Rand Fishkin

Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lost and Founder, Rand's Book SparkToro Get a Free Trial HBR article Sign up to the Nudge Mailing list
8/24/202024 minutes, 13 seconds
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#36: Find the right audience | With Rand Fishkin

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service.  Lost and Founder, Rand's Book  SparkToro Get a Free Trial  James Stanier's Book "Becoming an Effective Software Manager"  Sign up to the Nudge Mailing list
8/10/202021 minutes, 3 seconds
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#35: How to get your side hustle off the ground

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running.  Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue  Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
7/27/202021 minutes, 50 seconds
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#34: The Psychology of Price | Part Two

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free.  Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE  Leigh's agency: https://www.irrationalagency.com/  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
7/13/202018 minutes, 41 seconds
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#33: The Psychology of Price | Part One

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.  Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics.org/events/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
6/29/202018 minutes, 11 seconds
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#32: 6 discriminatory mistakes most hiring managers make

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them. Get started with a 14 day free trial of Applied: beapplied.com/free-trial Check out Applied: beapplied.com Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
6/14/202025 minutes, 33 seconds
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#31: SaaS Startups: 8 Hacks To Grow Your Brand

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply.  Link to Forget the Funnel: https://forgetthefunnel.com/  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
6/1/202021 minutes, 22 seconds
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#30: The science behind great adverts

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
5/18/202026 minutes, 21 seconds
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#29: Why first impressions matter

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
5/4/202014 minutes, 12 seconds
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#28: Coronavirus: How to change the behavior of a nation

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.  John Drury’s blog: https://bit.ly/2XoKiDT  UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw  UK’s Covid-19 designs overtime https://imgur.com/koj5lpA  Richard Chataway’s blog: https://bit.ly/2Vd9SsU  Professor Chris Witty TV ad: https://bit.ly/2VkuWh4  Roger Dooley blog: https://bit.ly/3c5BiYu  Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
4/20/202017 minutes, 38 seconds
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#27: Understanding customers during times of uncertainty

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Link to Business Casual Copywriting: https://businesscasualcopywriting.com/ Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list
4/6/202020 minutes, 50 seconds
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#26: Why do 80% of product launches fail?

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.  Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
3/23/202023 minutes, 16 seconds
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#25: Coronavirus: The psychology behind panic buying

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
3/13/202017 minutes, 36 seconds
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#24: How to nudge within your business

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.  Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
3/9/202022 minutes, 47 seconds
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#23: How to make your writing more effective

Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Breakthrough or bust blog: https://bit.ly/2P3WF3s CopyHackers site: https://copyhackers.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
2/23/202026 minutes, 19 seconds
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#22: How to be a good boss

75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake. Bruce’s book Joy of Work: https://amzn.to/35vgjuB  Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
2/10/202018 minutes, 28 seconds
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#21: The science behind improving your productivity

Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: https://amzn.to/35vgjuB  Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
1/28/202021 minutes, 1 second
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#20: Debunking a marketing myth

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.  Phil's book Decoded: https://amzn.to/2EXoIMl  Phil's agency Decode: https://decodemarketing.com/en  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
1/12/202019 minutes, 22 seconds
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#19: Why marketing is vital, not a nice to have

"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
12/31/201924 minutes, 46 seconds
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#18: 8 nudges you need in 2020

In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: https://www.nudgepodcast.com/mailing-list
12/17/201925 minutes, 24 seconds
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#17: How marketers alter our behavior

One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.   Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3  Link to Nathalie's podcast: https://bit.ly/2r68c9i  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
12/2/201917 minutes, 49 seconds
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#16: What makes a good website?

Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website.   Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3  Link to Nathalie's podcast: https://bit.ly/2r68c9i  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
11/19/201920 minutes, 46 seconds
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#15: What VR reveals about a consumer’s mind

Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads.  Check out Gorilla in the Room: https://gorillaitr.com/  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
11/4/201923 minutes, 41 seconds
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#14: How to stop getting distracted

Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace. Link to Nir's book Indistractable: https://amzn.to/2W13eWN Sign up to our mailing list to never miss an episode: https://www.nudgepodcast.com/mailing-list
10/22/201919 minutes, 24 seconds
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#13: What makes products like Instagram so addictive?

What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products. Link to Nir's book Hooked: https://amzn.to/2OrXjbe Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
10/7/201923 minutes, 30 seconds
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#12: The science behind influencer marketing

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.  Messengers book: https://amzn.to/2maUW0z  Buzzsumo blog: https://bit.ly/2m7ItdQ  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
9/23/201921 minutes, 25 seconds
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#11: What makes someone more convincing than others?

Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.  Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
9/11/201924 minutes, 32 seconds
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#10: Time to stop targeting “millennials”

Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.  Link to Richard’s book: https://amzn.to/2ZtvLcB Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
8/28/201917 minutes, 46 seconds
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#9: How to nudge people into voting, buying and recycling

“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.  Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
8/13/201916 minutes, 28 seconds
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#8: The power of scarcity and why less is more

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar.  Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
7/29/201918 minutes
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#7: How the UK government nudges British people

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
7/9/201914 minutes, 57 seconds
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#6: The psychology behind effective pricing

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
6/22/201920 minutes, 49 seconds
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#5: The science behind distinctive advertising

There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.  Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
6/2/201922 minutes, 8 seconds
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#4: How social proof reduces theft and doubles sales

One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence consumers and how brands use it to great success.  Link to Steve’s book The Small Big: https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
5/15/201915 minutes, 47 seconds
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#3: Why marketers want to know your habits

Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
4/30/201922 minutes, 29 seconds
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#2: Five highly effective negotiation tactics

Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
4/13/201919 minutes, 1 second
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#1: How music affects what we buy

We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer. Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
3/25/201922 minutes, 2 seconds