In this episode, I&#39;m breaking down the four key ways to make your messaging unique, no matter what you&#39;re selling. If you&#39;re a business coach stuck in the &#39;how do I stand out&#39; rut, or if your service feels too complex to explain simply, this is for you! In this episode, we&#39;ll cover: Using your specific background or story to influence your messaging Adding a twist to your client experience or delivery to set you apart The importance of having a &#39;hill you will die on&#39; How to take industry-standard ideas and push them one step further in your messaging Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more <a href="https://klcthestudio.com/services#ongoing-consu

In this episode, I&#39;m tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we&#39;ll explore, How to sell the real value of your low-ticket offer without making it all about being &#39;cheap&#39; or &#39;affordable&#39; How to connect with your audience in a way that makes them feel like you&#39;re reading their minds How to shift your marketing focus from price to real value and benefits of your offer Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get

In this episode, I&#39;m addressing that ever-pressing dilemma: &#39;All my clients are on Instagram, but I don&#39;t want to be.&#39; Sound familiar? If you&#39;ve ever felt trapped by a platform or overwhelmed by trying to engage your audience in new ways, this one&#39;s for you. In this episode, we&#39;ll cover: The real reasons many feel glued to platforms like Instagram What we can learn from grocery stores about training your audience My personal pivot from Instagram stories to more passive channels Why you&#39;re not seeing the engagement you want and how to change it Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar

In this episode, I&#39;m peeling back the layers of omnichannel marketing, revealing the unexpected role of mindset in driving strategy. If you&#39;ve been spinning your wheels in the content mud or getting tripped up on where to show up online, this episode is for you. In this episode, we&#39;ll cover: The role of mindset in omni-channel marketing Three essential platforms and why each is important for your strategy How our CMO services assist in integrating this strategy and identifying the most effective platform Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to po

In this episode, I&#39;m getting into the nitty gritty of application design for your group programs. If you&#39;ve ever felt frustrated with the quality or commitment of participants, your application might be the culprit. In this episode, we&#39;ll cover: Setting clear expectations through your content even before the application stage Four must-have question categories: Commitment, Money, Goals, and Marketing, and why each is crucial Navigating commitment pitfalls and getting clear on financial commitments Leveraging your application as a gold mine for marketing insights Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar:

In this episode, I&#39;m discussing the untapped potential of testimonials and case studies in your marketing strategy. If you&#39;ve been wondering why those rave reviews aren&#39;t converting leads as you hoped, I&#39;ve got the answers. In this episode, we&#39;ll discuss Why some testimonials hit the mark and others... dont Unpacking those client objections you&#39;ve probably overlooked A sneak peek at our buyer assessment tool Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. <a href="https://klcthestudio.com/services#vip-day" targ

In today&#39;s episode, I&#39;m highlighting a common misconception among 6 and 7 figure coaches: believing their launches are failing when they might not be. It&#39;s essential to trust the process but also to have data-driven insights to guide you. In this episode, we&#39;ll discuss: The importance of understanding the &#39;perceived&#39; vs &#39;actual&#39; success of a launch The concept of establishing a baseline for your launches and why it&#39;s crucial Three key metrics to consider when analyzing your launch data How our unique CMO services help you establish these baselines and strategize effectively Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ <stron

In this episode, I&#39;m breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you&#39;re wondering why showcasing your best work isn&#39;t driving sales, or if your channels aren&#39;t primed to convert leads, this episode is for you. In this episode, we&#39;ll discuss: My personal experience with a pool company&#39;s misaligned marketing approach The pitfalls of having a one-size-fits-all content strategy across platforms The significance of addressing client objections and questions through content Key lessons for ensuring your marketing accurately represents your services Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠</s

In this episode, I&#39;ll uncover why selling the &#39;warm-up phase&#39; to your results can be more impactful than just selling the end goal. If you&#39;ve wondered why some clients remain skeptical despite showing them all the proof, it&#39;s time to pivot your strategy. In this episode, we&#39;ll cover: My personal experience with dolphins and elephants and what it taught me about client expectations Why selling the steps before the results minimizes objections and doubts The importance of easing clients into big goals to make them feel more comfortable How my CMO services help in creating a content strategy around this very principle Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠<st

In this episode, I&#39;m shining a light on the magic behind successful launches. Ever wondered how to ensure your webinar titles or campaign messages hit the mark? I&#39;m unveiling the secret - it&#39;s all about data. In this episode, we&#39;ll cover: The significance of launch events and their role in attracting attention How to choose webinar titles that resonate with your audience Our signature approach: Running your launches like a presidential campaign How our CMO services use data to refine and strengthen your messaging Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting

In this episode, I&#39;m differentiating between the roles of CMO and social media manager on your marketing team. It&#39;s so common for people to lump together all marketing jobs under one general umbrella, but there&#39;s a monumental difference between a social media manager and CMO, and in this episode, I&#39;m sharing why. We&#39;ll cover: How your CMO partners with your financial team to inform your marketing strategy Why a CMO integration into your team is different than a social media manager The difference in scope between a CMO and social media manager How a CMO goes beyond general marketing tasks Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ <strong

In this episode, I&#39;m defining the role of CMO for you and sharing the critical signs that your business is ready for one. If you&#39;re finding yourself constantly in the driver&#39;s seat without a roadmap or always guessing what works for your marketing strategies, it might be time for some expert guidance. In this episode, we&#39;ll cover: What is a CMO &amp; our unique CMO services The three key areas where a CMO can provide you with support The signs that you&#39;re ready for a CMO in your business How the lack of strategic support can slow your growth Our services are now booking CMO services: For scaling coaches looking to increase their group program revenue ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 cus

In this episode, I&#39;m talking about how I went from selling $500 social media packages to working with millionaire clients in just one year. I know you might be thinking you just need to get a bunch of cheap clients in the door so you can get good reviews and then raise your rates, but that&#39;s NOT the move, and in this episode, I&#39;m telling you why. We&#39;ll cover: The overview of my packages and pricing just one year ago How I shifted gears and launched my CMO services that made me a strategic partner in my clients&#39; businesses Why you might need to consider revising your offer itself and not just the price point How getting in the room with my ideal client changed my marketing angle Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! <a href="https://klcthestudio.com/services#ongoing-consulting" target="_blank

In this episode, I&#39;m sharing the lessons I took away from being in a room full of millionaires during a New York business mastermind. And I promise I&#39;m not being dramatic when I say it was life-changing. In this episode, we&#39;ll cover: My experience being in a room full of millionaires who look like me with similar shared experiences. The role of market research in refining your offer suite. The myth that more money = more knowledge. How to clarify your messaging to sell anything. Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platfor

In this episode, I&#39;m giving you all the nitty-gritty details on how to start and sustain your podcast. I&#39;m sharing my full podcast creation process - from choosing a podcast name to my favorite podcast hires, and my entire launch and marketing breakdown. In this episode, we&#39;ll cover: choosing a marketing-friendly podcast name how to leverage AI tools for marketing, shownotes, titles, and editing my thoughts on podcast managers, podcast editors, and general outsourcing tips how to actually launch your podcast Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to

In this episode, I&#39;m giving you a behind-the-scenes update on my weight loss journey. I&#39;ve lost 35 lbs so far, and I&#39;m diving into all the specifics of how I actually accomplished this goal, who I worked with, programs I invested in, my workout routine, and more. In this episode, I&#39;ll cover: The recap of my personal health background and where I started with hormone imbalances My recommendations for which fitness apps to use, places to buy gym clothes &amp; more An insight into my nutrition, what worked, what didn&#39;t, and why I switched to a private nutritionist How I stayed dedicated to weight loss, what I eat in a day and my current gym split Items mentioned in this episode: Athleta Elation Legging ( Ultra High Rise) Lululemon Align (Ultra High Rise) Gymshark Tops and Bras Alani Nu Supplements Alive by Whittneysimmons App <li

In this episode, I&#39;m introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer &amp; what you should do instead. In this episode, we&#39;ll cover: The power of messy action and selling according to your content style Selling the job vs selling the offer Omni-channel content as a key element of the sales process Using different genres of content to sell your offers Our services are now booking: CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on

In this episode, I&#39;m sharing my insight on the new social media platform, Threads. While everyone is currently enjoying the unhinged energy, I&#39;ll discuss the importance of understanding where Threads can fit into your omni-channel marketing strategy. Then, the million-dollar question: how to monetize your threads page. In this episode, we&#39;ll cover: How to strategically fit Threads into your omni-channel strategy Threads&#39; place for my brand and within my marketing funnel The best way to monetize your time on Threads Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you t

Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! ⁠Learn more⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠Learn More⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. ⁠Apply now⁠ What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me. A RICH CLIENT IS R</s

Most people have a misconception that Omni &amp; Multi-Channel are interchangeable when in reality they are not. In today&#39;s episode, I dive into 1. The explanation of Omni Channel Marketing 2. How it differentiates from Multi-Channel 3. How Omni Channel will help you get leads from anywhere Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More 1:1 Business Coaching: Learn how to book out your high tick

Our Services Now Booking.  www.klcthestudio.com VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here

Our Services Now Booking.  www.klcthestudio.com VIP DAY: Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: We will build your client experience system. Coaching: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,

Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

Are you putting all of your marketing eggs in one basket? Welcome to the Not Your Average Brand Podcast where Kierra, a corporate marketer turned entrepreneur, teaches you about omnichannel marketing. This is the first of five episodes where she will take a deep dive into the five different platforms she'll be using in her own marketing strategy for 2023. In this episode, Kierra covers How she makes her marketing strategy Why she has chosen to transition to more email marketing The 3 things she's doing to make email marketing part of her strategy Links to items mentioned in this episode Profit tracker: map out your prices https://klcthestudio.com/the-showroom Take the Marketing Quiz to determine which marketing platform suits your content style!: https://klcthestudio.com/#q

Ways to work &amp; learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style.&nbsp;Each result includes 3 tips on how to get started on your next platform!&nbsp;Take the quiz FREE 99 ish: Pricing &amp; Profit Tracker&nbsp;Link No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income! CONSULTING SERVICES&nbsp;Link 3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day) 3 hr VIP day | Refine &amp; Expand (also includes 3 m

There is so much stuff online about investing that it can be hard to tell where to put your money. Do you really need a new website? Should you hire a coach? What type of investments should one make during the 2nd year in business anyways? It can all be confusing and overwhelming which is why I wanted to break down to you what I did in my business and why. In this episode, we cover… A monthly breakdown of what I invested in, and how much money I spent. Hiring for my agency Investing in long-term projects Who I hired and why Ways to work &amp; learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style.&nbsp;Each result includes 3 tips on how to get started on your next platform!&nbsp;Take the quiz FREE 99 ish&nbsp;:

Kierra talks about the meaning of not your average brand and why the name is so relevant to her business. She shares the storyline of her upbringing, her relationship with her mother, and how she brings that energy into her business. She explains how the not-your-average brand mantra is essential to her brand DNA and why everyone should strive to have their own approach in business. Tune in Now! Ways to work &amp; learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style.&nbsp;Each result includes 3 tips on how to get started on your next platform!&nbsp;Take the quiz FREE 99 ish&nbsp;: Pricing &amp; Profit Tracker <a href="https://d