Hey besties! In this episode, you'll discover how you can maximize your business's marketing strategy with insights catered to EVERY stage of its growth. Whether you just started your business and have so many questions or you have been a business owner for a few years and you're wondering "what can I do next?"-- this episode is for you. As a business with so much to offer, it's crucial that your personal branding shines through in every professional decision you make. In this episode, we'll provide you with valuable tips to help you make this happen. If you have any questions or something more you'd like to see us talk about, please leave a comment below! Smooches!

Hello my angels! Ms. Perla and I are finishing our second round of new brand ambassadorships, which will be announced and officially shared with you SO soon!!! In this episode, Elliott and I shared the In's & Out's of landing brand ambassadorships with brands you believe in. Typically what they look for and how you can succeed as a member of their community. Stick around for our next video with Ms. Katy where she will share more insider tips and knowledge of the lash industry! Smooches!

Hi my cutie angels! The Arizona State Board laws have changed recently, and we are here to give you the rundown. In this episode we talk about the new changes, what this means for new lash artists, and how we at Light Heart are going to do our part for the next generations of lash artists. Stick around for our next YouTube video with Katy where she shares more on this topic. Smooches !!!

Hello, sweet angels! This week Katy and I chatted about all things that come with being a lash artist and our hot takes. 👀 We talked a little bit about everything and shared what we believe when it comes to running our lash businesses! Thank you so much for tuning in, Smooches!

Today's my birthday! And this episode is strictly for my besties, my baddies, my gals & my pals. 😊 You will not learn anything about lashes & business in this episode. I love you all from my lashes to my toes. Thank you for being alongside me for my lash journey. Love, Maddi ✨

There are so many factors that come into play when we talk about succeeding as a lash artist. You can have amazing work, create pretty sets, take bomb pics--but at the end of the day, your career depends on how well your beautiful work survives when it leaves your table. We call it, "RETENTION". Yes, client aftercare plays a huge role BUT I am a firm believer that 90% of retention is the lash artist's responsibility. There is so much to understand when it comes to the complex chemistry of adhesive ingredients and how our environment affects our work. I am so excited to share with you my tips, tricks, and the cold hard facts that you need to know in order to achieve your best work possible . . . and make it last!

Did you know that only 1% of the population has a legitimate cyanoacrylate allergy?  Did you know an acrylate allergy develops over time?  Did you know that patch tests are not an effective way to test for allergies? After this episode of our new series, you will understand sensitivities better than 95% of lash artists. In this episode, we cover the basics to understanding the dreaded reactions that are inevitable to occur throughout your career and how to handle them like a professional. 

If you use adhesive (lmao, which I know you all do) you need to check this podcast episode NOW! We are going back to basics and discussing the fundamental knowledge every lash artist needs to know about adhesives.  Today was the start of our new series where we’ll be covering everything you need to know about the Fundamentals of Lashing. Stay tuned, we have so much to share!  Smooches!

This week we had the privilege of sitting down for a 2 hour discussion with our friend and mentor, Michelle--CEO of Paris Lash Academy. This episode is pure gold if you're wanting to hire, scale and get the inside scoop on what life is like running a lash company. 

During this process, we stepped behind the curtain and uncovered the truth of what it takes to launch quality products. Our minds were ABSOLUTELY blown and we're spilling it all.

During this process, we stepped behind the curtain and uncovered the truth of what it takes to launch quality products. Our minds were ABSOLUTELY blown and we're spilling it all.

This not a prank. It's happening, besties 🤭 We never would've imagined we'd be here but in this episode we talk about how we realized that we had SO much more to give the lash industry. We have dedicated the last 10 months to creating the most gorgeous, luxe lash line to make your jobs easier and more enjoyable.  Launching mid February, we are so excited to finally share our most intense and challenging journey yet, creating our own brand of custom lash products. And spoiler alert, you're gonna fall in love with them.   10,000 Smooches, Maddi✨

The majority of experienced lash artists today charge $75-$120 per fill and can't imagine a world where clients would be happy to pay over $200. But it is absolutely possible, you don't have to be the best lash artist in the world, simply be intentional with your craft and create an unforgettable experience your client would be HAPPY to keep coming back to. If you have a strong clientele right now and want to learn how you can attract these clients, this episode is for you! xoxo -Maddi ✨

Following our last episode where we found out about the MRR courses sweeping the lash and beauty industry, we were seriously curious to learn more. We personally took 2 of the most popular MRR courses and created a presentation for you on how these work, how the original creators are profiting off each sale, why people are feeling deceived, and we'll be giving a mini lesson on how to sell products digitally. Thank you everyone for the kind messages, we'll be sure to do more deep dives on industry related topics all year. ✨

Did anyone else wake up this week and get FLOODED with videos on how easy it is to make a million dollars in 5 minutes from their phone? I certainly did, and when I smell a sneaky little scam . . . I obviously have the duty to tell my besties.  If you've never heard of MRR, MMR, or Master Resale Rights, buckle up because this one is gonna blow your mind 🤯 No hard feelings to anyone involved. All love from us, smooches. ✨🤍✨

Hi baddies and besties, in this episode we are walking through the entire origin story of Light Heart Coffee Shop with our first EVER guest appearance!  Love you so much, We are back to our regular upload schedule, so don't worry, next episode is coming out in a week!    

Hey baddies, in this episode, we are telling you everything we know about building and growing a brand that people love.

THIS EPISODE IS BETTER WITH VIDEO, WATCH IT ON THE LASH TWO BRAINCELLS YOUTUBE CHANNEL. Coming to you live from LashCon 2023 we are telling you exactly what we did to build one of the largest education businesses in the lash industry.

Did you know I got into lashes by accident? Here is the story of how I accidentally fell into the best job in the world, along with some advice for anyone who is just starting their journey in this incredible industry.

How to transition from salon employee to business owner.

Were you living in the era of classic/hybrid/volume/mega volume…when all of a sudden people started giving their lash sets unique names? whether you like it or hate it, they’re here to stay and there’s a way to offer signature styles without confusing your clients. I have formed an opinion you may not have heard before. tune in!

This week a joined some facebook groups and lemme tell you I think I lost some braincells...

The much anticipated itinerary for you to plan the ideal Italian vacay- also…do you like our new intro song!!?

To celebrate our four year wedding anniversary, this is the origin story of the lovebirds behind the biz🤍

Elliot gives the spark-notes on calculated risk in your business and how to take risks with confidence. 🤍✨

The truth of becoming addicted to lashing…and how to find peace and balance in your lash career on the other side.✨

Lets chat about a few industry norms that I'd love to change in 2023. Let me know what yours are!🤍🫶🏻

THIS EPISODE IS AN AD... And the sponsor is.. Me! Im gonna be real with you, we created the best Online Mega Volume Course in existence and I just want to tell everyone about it, because it can completely change your lash life.✨🤍

If you haven't thought about quitting, are you even a real lash artist? Don't let the intrusive thoughts win! You've totally got this and we are here to help:) ✨🤍

In this episode we are giving you fire tips and strats for optimizing your business to attract clients like crazy 🤪.

Heres 25 facts about me for my 25th birthday on our 25th episode:)

TB totally H most mindset stuff is super cringe but yall had questions so we have answers. This is all of the things that keep us motivated and on the right track!

Light Heart Studios Is 1! So to celebrate, we are diving into all the details and numbers of how we did for our first year as salon owners. Are we broke and destitute? Are we decamillionaires? Guess you'll have to listen in to find out.

Any opinions expressed in this episode are those of the hosts, and do not represent the opinions of Light Heart LLC. Lol jk hope you enjoy these hot takes girlypops!

In this episode we are talking about what to do when clients have problems or are unhappy with their lashes. Do you take their side? Do you defend your work? Listen in to find out!

It took Maddi 3 months to become fully booked after we moved to AZ, and in this episode we are breaking down exactly how she did it, and how you can do it too!   xoxo

In this episode, Elliott talks about how you can effectively budget and invest as a lash artist.

Boundaries are a tricky subject for all beauty professionals, it is extremely important to strike the right balance between professionality and friendliness. In this episode we are talking all about setting and enforcing your boundaries and policies as a beauty service provider.

Girlypops, I never thought this day would come, but here we are, thank you all so much for being with us on this journey!   xoxo Maddi

Maddi gives some of her controversial opinions on the hottest topics y'all have been dying to know about.   love u so much! xoxo

Our dream is that every lash artist listening to this podcast is making FAT racks this year. And that's why we are outlining a few great ways you can make an extra thousand bucks or more every month without getting more clients or raising your prices.   omg lightheartlash.com has so many good online courses you gotta check it out!

In this episode we are diving deep into the pros and cons of starting a product line. Why it might be your next best move or your WORST NIGHTMARE.   We sell educational products on lightheartlash.com please buy them so that we can keep the lights on. xoxo

Ever hear someone say they own a 7 figure beauty brand and think "there's no way they are making a million bucks a year, right?" Well in this episode we are going to talk all about the numbers behind your favorite beauty brands and what success in this industry really looks like. If you like this podcast please tell a friend! 

This episode is all about what we would do differently if we went back in time to build Light Heart from the ground up. We are so incredibly blessed with where the business is right now, but there are definitely some things that we could have done better.  Get ready for some super valuable advice for any lash artist or beauty pro who is in the early or middle stages of her career.   Love u guys so much! Check out the new courses and guides we've been making at LightHeartLash.com, I promise they are really good!

Everyone online lash guru is telling you to raise your prices, but you're probably thinking "I live in the real world and I don't want to lose all my clients by doing a crazy price raise." And you are right! There is a right time, a right amount, and a right way to raise your prices and we are going to dive into all of that in todays episode.   Check out my new in depth retention guide! www.lightheartlash.com

We are talking about why the girlboss, ceo, boss babe narrative might be causing you and others to take you business less seriously and we go over some practical ways that you can build a sustainable, professional business.    

We're giving you 10 practical, impactful things you can start doing today to absolutely explode your business growth this year. If you do all ten of these tips this year, you will have more clients and make more money, and that's a Light Heart guarantee 💁‍♀️   GET $500 OFF GOING INDEPENDENT THIS WEEK ONLY | USE CODE NEWYEARS AT CHECKOUT😘: https://lightheartlash.com/checkouts/checkout-page/ Learn Angel Lashes: https://lightheartlash.com/sp/angel-set-fb1/ Get Booked And Busy: https://lightheartlash.com/sp/booked-and-busy-fb/ Sign Up For A Small Group Masterclass: https://lightheartlash.com/small-group-workshops/  

In the last few months, the lightheartlash Instagram account has gone from 15k followers to over 45k, and our engagement has absolutely exploded. In this episode we will talk about our philosophy behind building a brand on social media and we'll share some of the tips that helped get us this insane growth.   Learn Angel Lashes: https://lightheartlash.com/sp/angel-set-fb1/   Get Booked And Busy: https://lightheartlash.com/sp/booked-and-busy-fb/   Sign Up For A Small Group Masterclass: https://lightheartlash.com/small-group-workshops/  

It's really crazy that we have never had a group training that hasn't sold out, especially now that so many larger brands struggle with booking up their trainings. In this episode we go into some of the reasons we think our trainings are in such high demand, and give some advice that can hopefully help you book out your trainings as well!

Maddi and Elliott talk about how their relationship turned into a successful business while maintaining a thriving marriage.

Maddi and Katy answer your deepest darkest questions and give some spicy takes during this juicy episode of My Lash Two Braincells!

Maddi and Katy are the education duo here at Light Heart Academy. hear their unique story of how they met and how their friendship has evolved through tremendous highs and lows.

These are the four pillars every beauty business owner MUST be doing in order to get booked at a luxury price point. It's worked for me, Its worked for our students, and it can work for you too!

Grab your popcorn, after 5 years of working as an independent lash artist, Maddi tells the story of her first job in the industry, and spoiler alert, it wasn't good.

Welcome to the first ever episode of My Lash Two Braincells!  In this episode we will be going through Maddi's beginnings in the lash industry along with the crazy story of how we built Light Heart Studios.