Join the Membership Geeks - Mike Morrison and Callie Willows - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
382 - 4 Alternatives to Cancelling that You Should Offer Members
In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way.In this episode:How can membership owners collect feedback from members who want to cancel their membership?What is the benefit of offering the option to pause a membership instead of cancelling?How can changing the billing frequency be a viable alternative to cancellation?How can offering different membership tiers help retain members who are considering cancelling?Key Quotes & Takeaways:"So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling...""But there's a
29/11/2023 • 15 minutes 32 seconds
381 - Do's and Don'ts of Member Retention
In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place.In this episode:Why is it important to make member retention a priority?How can we ensure a solid new member onboarding experience?What are the risks of assuming someone is happy just because they haven't cancelled?How can collecting feedback from outgoing members benefit our membership offering and win back campaigns?Key Quotes & Takeaways:"When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leav
15/11/2023 • 15 minutes 3 seconds
380 - The 3 Pillars of Exponential Membership Growth
In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar.In this episode:How can I attract new members and continuously build my audience?What are the key elements of a solid core sales funnel for my membership?How can I retain members and ensure they stay subscribed for the long term?What are the essential elements of managing and scaling a membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to <a href="https://the-memb
01/11/2023 • 11 minutes 59 seconds
379 - 7 Ways to Generate FOMO for your Membership
In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth.In this episode:What is "member first messaging" and how can you use it to your advantage?What role does insider language and identity play in generating FOMO?How can branded merchandise and swag contribute to generating FOMO for your membership?What are the benefits of organizing in-person member meetups and how can they generate FOMO?Key Quotes & Takeaways:"That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out.""Make sur
18/10/2023 • 19 minutes 1 second
378 - The Impact of A.I. on Your Membership Business
In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape.In this episode:How should membership site owners react to the rise of artificial intelligence?Does AI signify the end of online education or memberships?Should membership site owners prioritize AI or stick to their current business models?How can AI be practically applied in your membership businesses?Key Quotes & Takeaways:"These are just tools, they should be used as such, which is to say they should be used to solve actual problems, not just for the novelty factor.""The rush to capitalize on AI is leading to a lot of pointless and generic content, and the content that's created is actually quit
04/10/2023 • 22 minutes 5 seconds
377 - Using Online Summits to Attract New Members with Krista Miller
Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers.In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit.In this episode:What is the ideal length and number of sessions and speakers for your online summitThe most effective strategy for generating membership sales on the back of your summitTop tips for reaching out to guest experts to participate as summit speakersHow to ensure you get plenty of people attending your summitFind out more:Get more from Krista at Summit in a BoxThank You For ListeningWe really app
20/09/2023 • 47 minutes 5 seconds
376 - Celebrating the 8th Anniversary of Membership Academy
Membership Academy just turned 8 years old!Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.In this episode:Dissecting the most significant change we've ever made to Membership AcademyHow we finally solved a problem that's stumped us for almost a decadeThe big new addition to the Academy that had people thinking we're crazyWhy we've started coaching after years of turning down requestsThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it com
05/09/2023 • 1 hour 28 minutes 39 seconds
375 - Advanced Podcasting Strategies for Memberships with Mark Asquith
It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business.This podcast has been the cornerstone of our marketing strategy since 2015.But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve.In this episode:The most significant ways in which podcasting has changed, and what that means for the "average" podcast hostThe importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio spaceUsing podcasts as a p
23/08/2023 • 50 minutes 3 seconds
374 - Which Tools Do We Use for Membership Academy? (2023 Update)
We regularly get asked for our recommendations on the top tools for membership website owners.The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you.In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.In this episode:Which membership plugin and other software we're using to power Membership AcademyWhy you don't need to use the exact same setup that we use (or anyone else is using)Changes we're consider
09/08/2023 • 28 minutes 57 seconds
373 - Revisiting the Fundamentals of Online Memberships
Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. In this episode:How memberships and subscriptions differ and why one does not always have to involve the otherKey differences between online memberships and signature coursesWhat is typically meant by the term "online membership" and which types of business this does NOT apply toKey Quotes & Takeaways:"A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other.""The term membership is broad. It
02/08/2023 • 13 minutes 29 seconds
372 - Why Your Membership Needs a Cart Abandonment Strategy
In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process.In this episode:Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment termsSimplifying the checkout process and minimizing distractions to encourage sign-upsAddressing technical issues that may lead to abandoned checkoutsClarifying and simplifying pricing to avoid customer confusion and abandonmentSetting up email automation to follow up with customers who abandon their checkout processKey Quotes & Takeaways:"Anyone selling anything online should have a solid cart abandonment strategy. It really is that important.""A study found that a signific
19/07/2023 • 24 minutes 7 seconds
Guess Who's Back...
Did you miss me?That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months!Time to really level up your online membership...
12/07/2023 • 1 minute 3 seconds
371 - Celebrating the 7th Anniversary of Membership Academy
Wow… 7 years of Membership Academy!It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership.Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond.Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business.Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!
06/09/2022 • 1 hour 23 minutes 54 seconds
370 - Behind the Membership: ProcessDriven
In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members.Layla reveals how she made the leap from service-based provider to thriving membership owner…Plus, she also shares how getting into the minds of her active members has been crucial towards her success.Essential Learning Points:The accidental marketing that led to a SURPRISE waitlist of potential buyers.How starting a membership has given people value while solving practical issues around software updates.How Layla made the transition from service provider to full-time membership owner.The ONE thing she’s used to overcome the challenge of supporting her members colleagues.The aspect that’s been one of the hardest things to build due to the nature of her niche.Reasons behind her pricing strategy in correlation t
30/08/2022 • 40 minutes 52 seconds
369 - From The Vault: 8 Simple Ways to Add a Personal Touch to your Membership
How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?...The bigger your membership grows, the more difficult it is to create a personal connection with individual members…But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential!In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!
23/08/2022 • 35 minutes 12 seconds
368 - From The Vault: How To Avoid Your Membership Becoming a Burden
Creating a membership is an exhilarating time…The creative juices are flowing…And there’s no better feeling than the buzz of a new member joining…But what happens when that excitement begins to fade?...In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important!Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!
16/08/2022 • 33 minutes 7 seconds
367 - Behind The Membership: Art Revenue Coaching
In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points:How Josie overcame her fear of creating an online membership.The MAJOR benefit of online memberships that led to her adding this income stream to her business.The TRAP that many business owners fall into when they have an existing audience.The ONE thing that resulted in her DOUBLING her email list.How learning what the audience wants has been pivotal towards her success.What Josie plans to do differently for her next launch.The HUGE membership benefit that she didn’t anticipate.<p
09/08/2022 • 46 minutes 41 seconds
366 - From The Vault: 7 Ways to Get New Members Once Your Membership Launch is Done
What happens when the buzz of your initial membership launch dies down?In many ways, launching your membership is some of the easiest marketing you’ll ever do!But keeping people interested is a challenge….In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching.Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers.Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!
02/08/2022 • 22 minutes 39 seconds
365 - Top Takeaways from the Online Membership Industry Report 2022
Do you know what the average churn rate is for a typical online membership?How about revenue benchmarks?Average conversion rates?What about the most popular tech solutions? Or the most effective marketing channels?Truth is, there's very little reliable data available about the online membership industry.That's because this market is relatively tiny.It's a niche, of a niche, of a niche.What data we do have tends to come from either the broader subscription industry, or from membership associations.Neither of which reflect the online membership world.A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.And now it's time for an update...We’ve spent the past fews months tapping into our audien
26/07/2022 • 32 minutes 16 seconds
364 - How to Create an Extraordinary Member Experience
How do you create the best member experience?That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast.You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey.Armed with this information, you’ll get your members settled and engaged right off the bat. Essential Learning Points:The importance of linking your deliverables to tangible resultsWhy you should draw out a roadmap for your member’s journeyThe bare minimum approach to enriching membership experience vs. the comprehensive approachHow pattern interrupts brighten up the membership experienceImportant Links & Mentions:</stro
19/07/2022 • 22 minutes 55 seconds
363 - Behind The Membership: Creative Crafting Club
Not everyone starts their business planning to launch a membership.This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points:How the Creative Crafting Club worksWhy the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membershipWhy running challenges has been a key marketi
12/07/2022 • 37 minutes 38 seconds
362 - How to Stand Out as the Go-To Expert on your Membership Topic
Finding new ways to get members piling into your membership is a difficult path to navigate.But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves.In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think.Essential Learning Points:Why building authority will help your membership service flourishHow to cater to a niche marketHow content creation can help you build your reputationWhy writing a book is not dated – it would still hugely help your reputationImportant Links & Mentions:
05/07/2022 • 20 minutes 59 seconds
361 - From The Vault: 5 Biggest Risks Facing Membership Owners Right Now
Running a membership website can be one of the most rewarding experiences...You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid...And there are a few of them!As anyone running an online business - or any business in fact - will tell you...There are risks that will pop up at lots of different stages of your entrepreneurial journey...Knowing what these risks are...And, more importantly how to avoid them, can be really useful.With that in mind, this episode explores five of the biggest risks facing membership owners right now.
28/06/2022 • 30 minutes 39 seconds
360 - Top Tips for Researching a Membership Plugin or Platform
When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible.The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust.In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust.Essential Learning Points:Why not all reviews can be trusted (they may be paid affiliates)What works for one membership service may not work for yoursHow people’s past experiences can affect their opinions and suggestions for pluginsWhy great functionality is the most important thing to look forImportant Links & Mentions:</strong
21/06/2022 • 19 minutes 46 seconds
359 - Behind The Membership: IT Rockstars
Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right?But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The MembershipGeeks, he shares some top tips and insights for others looking to start a membership.He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth.Essential Learning Points:How Scott found his ‘wow’ factor in a saturated marketWhy there’s a geographical cap on enrolment for IT RockstarsThe ins and outs of juggling a 9-5 with a membership businessIT Rockstar’s unique onboarding processWhy it’s important for your idea to align with what your audience wantsImportant Links & Mentions:<a href="https://www.membershipgeeks.com/" rel="noopener noreferrer" target="_bla
14/06/2022 • 34 minutes 14 seconds
358 - Avoid These Terrible Membership Cancellation Policies
Is your cancellation process as effective as it could be?As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process.It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon.In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations.Essential Learning Points:Why you should remember to ‘think like a member’ – how would you want the process to go if you wanted to cancel a membership?Why it’s important to make the decision to cancel difficult – not the processWhy you should avoid turning members who might rejoin awayFinding the right so
07/06/2022 • 42 minutes 41 seconds
357 - 6 Ways to Breathe New Life Into Older Membership Content
Does old automatically mean useless or outdated when it comes to membership content?Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted.This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and drum up some engagement in the process. We’re talking about everything from repurposing content to simply giving it a touch-up. By tuning in, you’ll get six handy tips to refresh and reuse your existing content to maximize its value. Essential Learning Points:Why watch alongs offer a great way to engage with your audienceHow repurposed content helps you meet your audience where they areHow you can grow your audience by giving content away for freeHow to drum up new members through a cohort experienceWh
31/05/2022 • 20 minutes 46 seconds
356 - Understanding the Customer Journey with Kenda Macdonald
Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sign up (or not) for a membership. Tune in to hear what behavioral automation is, how the five stages of awareness work, what neuroscience tells us about buying decisions, and much more!Essential Learning Points:What behavioral automation isHow the buyer journey typically worksThe problem with relying on marketing funnelsWhat neuroscience tells us about the buying decisionThe five stages of awareness and how they can help you build better contentThe problem with using scarcity tactics</l
24/05/2022 • 53 minutes 46 seconds
355 - Top Takeaways from Social Media Marketing World 2022
Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy.In this episode:How social media marketing is once again becoming more focused on content creatorsNFT's, Metaverse and Web 3.0 - what does it all mean in terms of marketing your membership?Key changes to how what we post on social media is about to change significantlySpecific tips and tactics for Tik Tok, Instagram and more Related links:Promoting Your Membership using Social Media: A 12 Step Plan<a href="https://www.membershipgeeks.com/instagram-stories/" rel="noopener noreferrer" target="
17/05/2022 • 1 hour 8 minutes 11 seconds
354 - Behind The Membership: Baking For Business
With more businesses migrating online, how do you give yourself an edge?Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code.In the spirit of community, she’s gone on to teach fellow bakers how to strike that balance between craft and business with her own membership – The Entrepreneur Community.In this episode, we hear about Amanda’s inspiring membership journey —the highs, lows, and everything in between.Essential Learning Points:How Amanda uses 4 Cs to offer value to her membersAmanda’s transition from working a business partnership to sole proprietorshipWhy serving before selling worksHow to use fun to create engagementThe importance of combining creativity with business
10/05/2022 • 31 minutes 25 seconds
353 - Are These Roadblocks Costing You Membership Sales?
Are you at that point where you’re wondering if the membership model is truly for you?Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast.In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on. With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again.Essential Learning Points:Why it’s important to distinguish yourself from the competitionThe disadvantages of providing too many options within your membershipHow pricing can affect your membership offeringWhen it’s OK to charge a joining feeImportant Links & Mentions:<a
03/05/2022 • 24 minutes 43 seconds
352 - How Membership Owners Can Be More Productive with Mike Vardy
Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership?Or do you feel chained to an endless to-do list that taunts you at the end of the workday?Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it.He also delves into the idea of what productivity is not, while providing lots of actionable takeaways for membership owners.There are plenty of insights to dig into in this episode, so grab that pen and notebook.Essential Learning Points:Why productivity isn’t just about churning out workThe advantage of approaching low-energy tasks firstThe difference between projects and tasksHow to trick your brain into getting things doneWhy it’s better to approach perfection as a journey<br
26/04/2022 • 57 minutes 23 seconds
351 - Using Testimonials to Grow Your Membership
Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel.Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself.And testimonials from happy successful members are amongst the most effective types of social proof there is.In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership.In this episode:What makes for a good quality testimonialBest practices for requesting testimonials from your membersWhich format of testimonial works best?Specific ways to use testimonials in marketing your membershipRelated links:<a href="https://www.membership
19/04/2022 • 23 minutes 19 seconds
350 - Behind The Membership: Makers Momentum Club
Running a membership has its perks, but there’s also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence.In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she’s faced along the line. Nicola also shares some of her wins and lessons for aspiring membership owners.Essential Learning Points:How members reacted to Nicola’s switch to a membership style businessWhy more engagement can be a bad thingThe interesting effect of the pandemic on the Makers Momentum ClubWhy an action-driven community inspires more winsWhy passion is a major ingredient for starting a membershipImportant Links & Mentions:<a href="https://www.membershipacademy.com/" rel="noopener noreferrer"
12/04/2022 • 47 minutes 31 seconds
349 - Are Facebook Groups a Viable Option for Membership Communities in 2022?
Are Facebook groups still a good option for your membershipcommunity?The answer has become more complicated considering thatFacebook has upped their game over the past few years.But, as it is with most things, with the good comes the bad.On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist.We explore new and useful features that come with Facebook groups and the downsides of hosting your community on the platform. We also look into a few alternatives to using Facebook or on-site forums for your membership community.Essential Learning Points:Why Facebook’s accessibility is both a pro and conHow Facebook groups can impact your live events Cool new features Facebook has added in their groupsWhy Facebook groups are more suited for informal interactionsAlternative platforms to host
05/04/2022 • 53 minutes 55 seconds
348 - How to Build a Membership Website in Under a Day
Trying to build a membership website is a sizable undertaking for anyone...But building one in under a day, that sounds unrealistic, right?After all, you've got to wrestle with technology, create content and focus on building your audience - quite often ahead of your launch - all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership... There are a lot of plates to spin...Surely it's not possible to do that in under a day?Well, if you're able to bring some of those elements to the table from day one...So if you already have an established audience who are eager to buy from you...Or a wealth of content curated from past projects, maybe via courses you've previously released or workshops you've delivered...
29/03/2022 • 24 minutes 54 seconds
347 - How to Identify Your Member Drop-Off Points
What do you fear most as a membership site owner?Let us guess... Cancellations?!We'll let you into a little secret...You're not alone in this.Cancellations are without doubt the big bad boogeyman of the membership world...Even your friendly neighbourhood Membership Geeks face this fear with you!No one likes them...The truth is, cancellations are inevitable.But there are ways to minimize them… Especially if you can predict drop-off points in your memberships ahead of time and take action to fix them.In this episode of the Membership Geeks podcast, we’re going to share with you how to do just that. Essential Learning Points5 key drop off points majority of memberships face. How to make people want to stay after the initial 30 day period. Strategies to put in place to maximize your number of annual renewals.H
22/03/2022 • 17 minutes 42 seconds
346 - How Much Time Does it Take to Run a Membership Site?
How much time does it actually take to run a membership site?This is probably one of the most common questions we get asked...And as with many things when it comes to memberships, there isn't a 'one size fits all' answer. Some membership sites can quietly tick away in the background without really needing much attention...Others, however, need you to work on them pretty much daily.How much time you dedicate to running your membership is entirely up to you...It could be half an hour a day, 5 hours a day or 8 hours a day.But how do you decide how much time is needed? In this episode of the Membership Geeks podcast, we explore where you’ll most likely spend the bulk of your time when managing your site, how to decide what tasks to spend your time on and we share some top time-saving tips to help you maximize your input into your site. Essential Learning Points:
15/03/2022 • 21 minutes 42 seconds
345 - Behind The Membership: Amplified Artists
For performing artists, the global pandemic was a bleak time.With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade.In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now.Jim explains what inspired him to start a business in an industry that was dealt a bad hand and how he’s managed to grow steadily as things have opened up a bit more. You’ll also hear about how he juggles his personal life with the responsibilities of running a membership.Essential Learning Points:What inspired Jim to start Amplified Artists during the pandemicHow Jim engages his members by asking them to create contentJim’s marketing strategy for Amplified Artists The benefits of building your membership around your lifeWhy starting simple is so importantImportant
08/03/2022 • 50 minutes 25 seconds
344 - How Running a Membership Can Impact Your Life (Membership Day Special)
Happy #membershipday! Now it’s certainly no secret that we love membership sites. But why do we love them so much? It's all about the 3 F’s:Freedom. Flexibility. Fulfilment.A membership can bring you all these things and more, and today on a special Membership Day episode of the podcast, we’re diving into what the 3Fs mean for you as a membership site owner. And don’t just take our word for it! We’ve got some special guests in this episode too, sharing the impact that having a membership site has had on their own life and business.
28/02/2022 • 46 minutes 6 seconds
343 - Email Marketing Strategy for Memberships with Rob & Kennedy
Is email marketing dead?With social media marketing taking center stage, it’s easy to think so. But here’s the thing, email marketing is still one of the most convenient and affordable ways to reach audiences to date. However, it’s a mere tool, so the magic only happens when it’s used right. In this episode, Rob and Kennedy of The Email MarketingHeroes join us to debunk a few myths about email marketing. They kick things off by delving into the state of email marketing today, then share a few tried-and-tested strategies from their personal playbook.Essential Learning Points:Why email marketing isn’t working for most peopleHow to increase the chances of your email getting readThe importance of connecting with your audienceHow often marketers should send emailsRob and Kennedy share ideas for addictive email marketing contentImportant Links & Mentions:</stro
22/02/2022 • 1 hour 2 minutes 36 seconds
342 - 10 Ways to Personalise and Tailor Your Member Experience
In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence.So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?” The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately drive them to fulfill their goals.Essential Learning Points:Why offering a personalized experience is beneficialHow segmentation can make the membership experience better for usersThe many uses of a member surveyHow personal videos and check-ins make your members feel seenWhen to use a private welcome videoHow to correctly segment your communityImportant Links & Mentions:<a href="https://www.membershipgeeks.com/" rel="noopener noreferrer" target="_
15/02/2022 • 48 minutes 2 seconds
341 - Behind The Membership: The Metalsmith Academy
Imagine launching a membership based on your passion… It’s the dream, right?But what if you’ve built your business delivering classes in-person and are faced with the challenge of finding an online solution that will deliver the same value?And you need to do this in the midst of a global pandemic…That’s exactly what Lucy Walker from The Metalsmith Academy did…And her story is awesome! She’s only a year into her membership and has thousands of members…And while she’s been hugely successful as a membership owner, the past year hasn’t passed by without its challenges… In this episode Lucy joins us to share her journey so far… Listen to hear about: How the
08/02/2022 • 40 minutes 59 seconds
340 - Switching From Working with Clients to Running a Membership Full-Time
Are you running your membership on the side while managing an existing client focused or service based business? Maybe you’re a web designer who still builds websites…Or a music teacher dealing with private students… And to put it quite simply, you’re feeling stuck… You want to make the transition from working with clients to running your membership full-time… But you’re not sure how to do it… Or even if it's the time is right to make the switch! We’ve been there… And completely understand that it’s a HUGE decision to make… So we’ve decided to help you out… In this episode we share some tips on how to switch from working with clients to running your membership full-time…Essential Learning Points:Why you should treat your membership as a client. How to decide when to start making the switch to working on your membership f
01/02/2022 • 26 minutes 36 seconds
339 - New Year, New Brand: Say Hello To The Membership Geeks!
After 7 years we have a very sad announcement to make...The Membership Guys are no more.I know, I know... what a devastating way to start the New Year!But the good news is that we've just undergone a little bit of a rebrand and henceforth shall be known as...Membership Geeks!This is a change that is several years in the making, so tune into today's very special episode of the podcast to discover why we've rebranded, what it means going forward, and get the inside track on some of the exciting things we have planned for 2022 and beyond.
05/01/2022 • 39 minutes 26 seconds
338 - 10 Most Popular Episodes of The Membership Guys Podcast in 2021
Is it me or has 2021 been a bit of a blur?!It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic...But from what we've seen in our membership and Facebook communities, you all seem to be handling it pretty well!So what have we been up to?It's been another busy 12 months for myself, Callie and the TMG team...In 2021, we’ve: Created and launched our EPIC new Roadmap inside Membership Academy.Celebrated the 6th anniversary of our business.Grown our team further with the addition of our awesome Com
28/12/2021 • 39 minutes 12 seconds
337 - Things You Quickly Learn in your First Year as a Membership Site Owner
Have you recently launched your membership website? If you have then you’re in the midst of a steep learning curve… One we’ve all been through as membership owners. As we’re approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months… For more established membership owners the year ahead might be fully mapped out so they know what to expect...But for those new to the membership world, what lies ahead is largely unknown.While we don't have a crystal ball to tell you exactly what's going to happen over the next 12 months...We can try our best to prepare you for some of the things you're likely to discover in your first year of running a membership site…And that’s exactly what we’re doing in this podcast episode. Join us to hear 5 things you quickly learn in your first year as a membership site ownerEssential Learning Points:</strong
21/12/2021 • 13 minutes 37 seconds
336 - The Perils of Building Your Membership on Rented Land
Is your membership built on rented land? Are you relying on third parties with little control of your own content or community?While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what?If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land. Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage. Essential Learning Points:What the Facebook outage taught us about the dangers of relying on third partiesWhy control is the most important thing you needWhy you need to protect your business assetsThe pros and cons of building on rented landImportant
14/12/2021 • 12 minutes 36 seconds
335 - 6 Changes That Will Improve Your Membership's Email Marketing Results
Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list.If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns.You’ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more. Essential Learning Points:Why you should get out of your comfort zone with email marketingHow to utilize the P.S. section of your emails to drive salesWhy storytelling is the key to a good emailHow to maintain interest through open-loop emailsWhy you should always try to experiment with email m
07/12/2021 • 20 minutes 12 seconds
334 - 4 Things You Can Do Today to Drive Membership Revenue
Want to give your membership a little revenue boost? Who wouldn’t? The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today?In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much. This episode covers how you can use flash sales and discounts to boost sales, why you should pay extra attention to your non-buyers and ex-members, and how you can get members to upgrade. Try these tactics today and integrate them into your long-term strategy to see consistent results for years to come. Tune in to hear how you can get started.Essential Learning Points:How to use a flash sale to boost revenueWhy you shouldn’t ignore your non-buyersThe benefits of getting in touch with ex-membersHow a simple e
30/11/2021 • 17 minutes 23 seconds
333 - KPIs Every Membership Owner Should Be Tracking
Every successful membership site owner knows their numbers.If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble.Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Performance Indicators) at all. And an even greater number only track a few key metrics! This is something that needs to change. So if you're currently not tracking metrics on your site or are measuring some, but are not sure if they're the ones you should be focusing on, then this episode of The Membership Guys podcast is for you.Join us as we explore KPIs that every membership website should be tracking. Essential Learning Points:Different metrics to focus on for analyzing website traffic and activity </
23/11/2021 • 17 minutes 19 seconds
332 - 6 Ways to Create Interest and Buzz for Your Membership Launch
Preparing to launch your membership website? This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business. So how can you make your membership launch a success?The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with. And in this episode of The Membership Guys podcast, we’re sharing with you six tactics to implement to do just that. Essential Learning Points:Why a membership website doesn’t live or die based on launch alone Why you don’t necessarily need a large audience to launch your membership How to connect with your audience and make them feel like they’re involved from the get-goDifferent tactics to implement to get in front of a wider
16/11/2021 • 22 minutes 42 seconds
331 - Promoting Your Membership Using Social Media: A 12 Step Plan
Do you want to transform your tweeting into real results? Unsure where to start?Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy.Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. Essential Learning Points: Why social media should be key to your marketing strategy Why you should audit your channels and your audienceThe importance of knowing your audience well How to serve and build your audienceHow to offer value consistentlyWhy you need to keep an eye o
09/11/2021 • 30 minutes 25 seconds
330 - Tips and Techniques to Encourage Members to Consume Your Content
Are you struggling to get members to consume and complete your content once they’ve signed up?If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content.In this episode, you’ll hear four super simple tactics to improve content consumption and engagement in your content library. We share how rewarding your members can go a long way, how you can get involved, and what you can do to your content to improve its effectiveness. With these tactics, you’ll help to boost your engagement rates across your content library and help members progress towards their goals. Essential Learning Points:Why you should try to boost content consumptionHow rewarding your members can go a long way How to use reminders to prompt your members to consume more co
02/11/2021 • 21 minutes 2 seconds
329 - 5 Ways to Level up Your New Member Experience
First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention.But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come. This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome. Essential Learning Points:Why leveling up your membership experience can boost satisfaction and retentionHow personal videos can go a long wayHow a member questionnaire can help both you and your membersThe imp
26/10/2021 • 14 minutes 56 seconds
328 - Should I Include All My Products and Content Inside My Membership?
Do you want to offer a brand-new course or live event…separate from your membership? Is this something you’re allowed to do, or will all hell break loose in your membership?First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed. Luckily, there are a few ways around this that we share in this episode.If you want some tips on how to navigate this delicate topic, tune in today. We’ll share the pros and cons of keeping everything in your membership, why you shouldn’t always cave under pressure and ways to keep your members happy.Essential Learning Points:The problem with selling a separate product from your membershipWhy this can upset membersWhy it’s all about setting expectations and your messageHow to avoid doing yourself a disservice<
19/10/2021 • 16 minutes 1 second
327 - How to Choose the Right Topic for Your Membership
If you’re thinking about starting a membership site, the very first decision you need to make is what it’s about.Your choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don’t want to tackle.But how do you make the right choice? Tune in to this episode to hear the crucial elements that make a good membership topic idea. We cover why you need some expertise and what to do if you aren’t an expert. We also discuss why you should pick an evergreen topic if you want to be in this for the long haul, and much more!Essential Learning Points: Why your choice of topic is essential Why you should chasing avoid any fads The importance of picking a topic you have some expertise inHow to pick a topic that’s evergreenWhy you need to love your topicWhat to do if your membershi
12/10/2021 • 15 minutes 15 seconds
326 - 11 Signs That it's Time to Increase the Price of Your Membership
Is it time to finally increase the price of your membership?It’s tricky to answer that because there are loads of different things to consider first. What are your costs? What value do you provide? How are the competition pricing? How can you stay competitive AND maintain a good profit margin?These are some of the many questions we’re answering in this episode. Tune in to hear 11 signs that it’s finally time to give your pricing a bump and why increasing your price won’t make your customers run for the hills. Essential Learning Points:Why it may be time to increase your price for the first timeHow to price based on the value How to maintain a healthy profit marginWhat potential members really think about low-priced memberships How to be competitive without competing on priceImportant Links & Mentions:<a href="https://www.themembershipguys.com/" rel
05/10/2021 • 19 minutes 59 seconds
325 - How to Maintain Harmony inside Your Membership Community
How do you keep the peace in your membership community? As a community leader, it’s your job to make the space your members inhabit welcoming, friendly, and harmonious. But managing a big group of members can be tough. Sometimes people are rude, break the rules, others feel left out, and this leaves people feeling uncomfortable. No one wants to stick around in a toxic community.So, how do you keep the peace and deal with members who break the rules? Having a plan in place will help limit the damage and keep everyone happier. In this episode, I dive into six simple ways to maintain the harmony in your online community. Essential Learning Points:Why you need to keep the peace in your online communityHow to put clear rules in place and enforce themWhy it’s important to lead by exampleWhy you might want to appoint moderatorsThe benefits of encouraging members to use real names and photos<li
28/09/2021 • 20 minutes 15 seconds
324 - Should I Charge Monthly or Annually for Membership Site?
Not sure whether to offer monthly or annual billing on your membership? The way members sign up to your membership site can make all the difference in the buying decision.You don’t want to turn people away at the first stage, so picking the right one is crucial. In this episode, we go through all the pros and cons of monthly vs. annual subscriptions. You’ll learn which has the higher profit margin usually, which is the more stable option, and which is best for your members. We also share an alternative way to bill and how you can upsell or down-sell your membership options. Essential Learning Points:Why monthly memberships tend to offer more stabilityHow monthly billing can improve engagement Why annual billing provides a better profit marginThe effect annual billing has on your member baseWhy you don’t have to pick one or the other Important Links & Ment
21/09/2021 • 19 minutes 9 seconds
323 - How to Inject New Life into a Stale Membership Website
Has the spark died down from your membership? If you’re struggling with getting new members, old members are quitting, or engagement has dwindled, it’s time to reignite that spark.The good news is that there are plenty of things you can try to turn your membership around. In this episode, we’re sharing some of the simple, quick fixes and longer-term strategies you can use to get your membership back on track.Essential Learning Points:The first step in fixing the problem is to understand it Why you should start with the easy fixes firstThe tough questions you need to ask yourselfWhy sometimes the simplest way to identify the problem is to just askHow you can relaunch your membershipWays to grab your members’ attentionImportant Links & Mentions:The Membership Guys<a
14/09/2021 • 17 minutes 31 seconds
322 - Selling a Membership Alongside An Existing Online Course
Do you have an online course you’re thinking of taking to the next level? Wondering if an online membership would make the perfect pairing?A combination of courses and memberships can work well, but only if you get the strategy right. If you’re considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and all the different ways you can do this effectively. In this episode, you’ll learn about the different considerations you need to make before choosing any particular model, including where on the journey your audience is and what they need from your content. Essential Learning Points:The benefits of combining a membership with an online courseHow to sell your membership as a standalone productThe two main ways to combine your course and membershipHow to decide what strategy to useImp
07/09/2021 • 26 minutes 38 seconds
321 - Celebrating the 6th Anniversary of Membership Academy
Wow... 6 years of Membership Academy!It's been a crazy year as we adjusted to running a membership during a pandemic and refocused our efforts and attentions on new areas of growth.Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond.
31/08/2021 • 1 hour 23 minutes 31 seconds
320 - How Perceived Value Impacts Your Membership Pricing Strategy
How do you choose the perfect price for your membership? What’s the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value.Perceived value is something that isn’t concrete or easy to assess. It’s all about personal opinion, circumstances, the market itself, and everything in between.Tune in to this episode, where we go through all the different elements that make up a good pricing decision for your membership. We cover everything from perceived value to weighing up the practicalities, member affordability, and of course, the competition.Essential Learning Points:How perceived value affects pricingHow to price according to the market Why you should look closely at the competitionPricing based on practical considerationsWhy the customer’s affordability is worth considering<strong
24/08/2021 • 28 minutes 9 seconds
319 - Do Membership Sites REALLY Provide Passive Income? (Revisited)
Can a membership business ever really provide passive income?Lots of so-called internet marketing gurus out there will point you in the direction of the membership model and claim it’s the “ultimate way to make passive income.”We’re here to tell you that’s false…sort of. Memberships are not a way to make 100% passive income, but can they make any passive income?In this episode, we discuss what passive income really is, why memberships can never be 100% passive, and why it’s up to you to decide how passive you want your business to be. Essential Learning Points: Why you should be wary of the term “passive income”Why memberships are never 100% passive What does passive income really mean? Ways a membership can be partially passiveImportant Links & Mentions: <
17/08/2021 • 24 minutes 15 seconds
318 - Hiring Your First Employees for your Membership Business
Are you ready to finally hire your first employee?It’s an exciting yet daunting experience because there’s a lot to cover and plan for. But don’t worry, this episode takes you through all the steps you need to know about. In this episode, we cover the early stages of hiring an employee, how to design a smooth and seamless application and interview stage, why you need to have the finer details worked out before hiring, and how to onboard your new employee.If you’re unsure where to start, this is a great starting point that takes you through the pre-hiring, hiring, and onboarding stages. Essential Learning Points: Why good timing is so important when hiring your first employeeHow to determine the logistics of hiring How to design a seamless application and interview process Why you can’t ignore the boring admin partHow to onboard your new employee w
10/08/2021 • 56 minutes 53 seconds
317 - Overcoming Perfectionism When Starting a Membership Website
Are you a bit of a perfectionist? A little bit of perfectionism can be a good thing. It can help you strive towards creating the very best content and value for your members.But too much can be a big problem. In fact, perfectionism can kill progress. If perfectionism is holding you back from launching your membership or taking it to the next level, this episode is for you.We’ll be discussing how perfectionism can hold you back, why it’s virtually impossible to achieve in the membership space, and why holding yourself back can rob you of the very things you need to improve – feedback, experience, and data.Essential Learning Points:How perfectionism gets in the way of progressWhy perfectionism is impossible in an ever-changing membershipThe importance of feedback and data in improving your membershipImportant Links & Mentions:<a href="http://membershipguys.com/
03/08/2021 • 14 minutes 43 seconds
316 - Why People Aren't Joining Your Membership Site
Is your membership not attracting enough members? Are you wondering where you’re going wrong?In this episode, we cover nine of the most common reasons why people don’t sign up for a membership site. There might be something you haven’t thought of yet, so this episode should give you some food for thought.Tune in to see if you’re guilty of any of these mistakes and find out ways to fix them. Find out whether your membership struggles are down to market need, lack of research, competition or pricing. Essential Learning Points: The importance of directly asking for the saleWhy you need to ensure your membership is valuable and neededWhy thorough research is the bedrock of any successful membershipNiching down vs. being too broadWhy trust is so important in membershipsImportant Links & Mentions:<a href="ht
27/07/2021 • 34 minutes 42 seconds
315 - 5 Essential Emails Every Membership Sales Series Needs
Are you ready to build your email list? Do you already have one but you’re not sure how to get the most value out of it?Whether you’re starting from scratch or are revamping your email series, this episode is for you. We cover five great email types to send your new subscribers to entice them into signing up to your membership site. These are simple yet effective ways to give people a taste of what your membership is like, how it can help them, and the value they could be getting from you. Essential Learning Points:Why creating an email series is so important for new subscribersWhat to include in a welcome email The best ways to create an email sales pitch for new subscribersHow a case study can effectively sell your membershipWhy you should send value-driven emails as well as sales pitchesImportant Links & Mentions:<a href="http://membershipguys.c
20/07/2021 • 21 minutes 27 seconds
314 - Why You Need to Take People Behind the Scenes of your Membership
Have you ever wondered what goes on behind the scenes of a membership? Maybe you’ve considered joining one in the past but just have no idea what to expect. Does your audience feel the same way about your membership?Hopefully not, but if you’re looking for a way to bring some transparency, trust, and a behind-the-scenes look into your membership, then this episode is for you.I go into four simple yet effective ways to give your members a sneak peek behind the curtain at what goes on in your membership.The benefits of this marketing tactic are incredible, so tune in today to hear our ideas, how they could help, and how we use them in our own content to promote Membership Academy. Essential Learning Points: Transparency can build trust, so take members behind-the-scenesHow to use screen capture footage as a simple piec
13/07/2021 • 26 minutes 50 seconds
313 - Musings About Money and Mindset in the Membership World
Are you comfortable talking about money?Many aren’t and avoid the topic altogether. Others are on the opposite end of the spectrum and will flaunt it all day on social media.As money isn’t something that we talk a lot about, either here on The Membership Guys or in real life, this episode is a bit of a different one. In this episode, I explore some financial food for thought about memberships and money in general. I cover things like mental money blocks, the influence of social media, putting money to good use, and scaling your business.This episode’s a bit of a different one than usual, so tune in for a talk on all things money-related. Essential Learning Points:Why our marketing isn’t money focusedThe common money blocks that hold us back Why we shouldn’t compare ourselves to people on social mediaHow the membership model is about slow and steady growthHow to put money to good use i
06/07/2021 • 1 hour 14 minutes 54 seconds
312 - 5 Toughest Membership Tech Decisions you Need to Make When Starting Out
Are you ready to build your membership website? Before you get started, there are a few key tech decisions you need to make first. These decisions will influence every element of your membership, so you need to choose wisely!How you host your website, build it, choose a domain name, and build a community are just some of the most important but tough decisions to make. In this episode, I cover five tough tech decisions you’ll need to make before you can launch your website. If you’re just getting started and aren’t sure how to get the ball rolling, don’t miss this episode!Essential Learning Points:The differences between self-hosted and using a platform When to hire a developer vs. build a website yourselfWhat to consider when choosing a domain nameHow to choose the best themes and plugins for your siteWhat to consider when building a membership communityImportant Li
29/06/2021 • 35 minutes 57 seconds
311 - Switching Membership Enrolment Models: Closed to Open
Are you considering a switch from a closed to open-door membership? Maybe you’ve heard about all the benefits of open membership models and want to try it out for yourself.Great! Open memberships can be a fantastic business model. It’s the very same model we use for our own Membership Academy. But don’t just jump headfirst into the switch! If you’re changing to an open membership model, it’s not as easy as changing your mind and keeping the doors open all year. There are lots of things to consider and adjustments to make if you make such a big move. You’ll need to think about all sorts of things like marketing, sales figures, how it will affect the community, and much more!In this episode, I share some things to know about and the best ways to prepare your membership for an enrolment change.Essential Learning Points:Why you need a
22/06/2021 • 26 minutes 50 seconds
310 - Switching Membership Enrolment Models: Open to Closed
Are you toying with the idea of switching from an open to a closed-door membership model?Hold on! Before you make the switch, there are some vital things to consider first. In this episode, I’ll take you through the top things to prepare for, decide on, and consider before switching your enrolment model.Switching to a closed-door model isn’t a decision to take lightly. It doesn’t just affect your marketing. It can change the whole member experience as well. This episode covers some ways you can weather the storm and make the switch a smooth transition. Essential Learning Points:Why you need a solid reason for changing your enrolment modelWhat you need to prepare for and communicate to your membersHow a closed-door model can change the member experienceWhat switching to a closed-door model will do for member numbersWhy you still need to market and keep people engaged throughout the year<br
15/06/2021 • 37 minutes 43 seconds
309 - Behind The Membership: Season 4 Highlights (aka The One where Callie Takes Over)
Good news... it's my birthday!! Bad news... I literally NEVER work on my birthday…It’s one of my rules...And as much as I love The Membership Guys podcast… I can’t break this rule. So I’m taking the day off….And that can mean only one thing... CALLIE IS TAKING OVER!(And I get to eat cake)Join the other (some would say better) half of The Membership Guys for a very special episode, as Callie shares her top takeaways from season 4 of her podcast, Behind the Membership, and reveals the release date for season 5. Listen to hear about: The changes membership owners have made to better serve their audiences during the global pandemic. Caryn Liles explains how Covid 19 resulted in her transitioning her well established brick and mortar dog training business to an online membership model, which is now allowing her to provide more
08/06/2021 • 27 minutes 49 seconds
308 - 7 Boring But Important Things You Need to Know When Running a Membership
Whether you are new to memberships, thinking about starting one, or have been doing it for years, there are some key things that everyone needs to know. In this episode, I share some of the admittedly boring yet super important things you need to know about running a membership. This episode covers things like insurance, tax, payments, and copyright laws – all that fun stuff!To keep your website and business fully protected, give this episode a listen in case there’s anything you’re currently missing. Essential Learning Points:How to cover the legal aspect of running a membershipWhy it’s important to get a hold over your finances and taxHow to protect your website and content from theft What you need to know about insurance and protecting your businessImportant Links & Mentions:<a href="https://www.themembershipguys.com/" rel="noopener nore
01/06/2021 • 22 minutes 19 seconds
307 - 8 Ways to Reduce Stress When Running a Membership
Is your membership stressing you out?When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights and dreading going to work. In fact, you probably imagined finally getting to live the life you always wanted – so, where’s it all gone wrong? Owning any business, including a membership, is going to come with stressors. That’s just a fact. But there are several things that could be happening in your membership that are making you unhappy, that you can do something about.In this episode, we talk about the eight most common areas that cause stress for membership owners. We reveal how you can manage these and make running your membership as enjoyable and stress-free as you hoped it would be!Essential Learning Points:How to adjust your expectations for your membershipWhy you should be focusing on the long game How to set manageable deadlinesHow to be
25/05/2021 • 38 minutes 42 seconds
306 - When is it The Right Time to Start a Membership Site
Are you ready to launch a membership? Are you really ready? If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on!Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to change your mind or get out of it when you have paying members with high expectations. You need to do the groundwork first. In this episode, we take you through the signs that now is the time to launch your membership. These are signs that your membership will get off to a great start, has a real audience, and won’t fizzle out over time. Essential Learning Points:Why timing is so important when starting a membershipThe downsides of jumping into a membership before you’re readyWhy you need to be clear on what
18/05/2021 • 25 minutes 47 seconds
My Fight with Depression - Mental Health Awareness Week 2021
In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression.To say this is not a typical episode of The Membership Guys Podcast would be an understatement...There's nothing here about memberships, there are no tips, there is no advice. Just my story of mental health challenges which I'm sharing in the hopes of removing the stigma and normalising discussion around topics like depression.If you choose to skip this and stick to the 'membership stuff' then that definitely does not make you a bad person! However if you do listen then I hope sharing this frank, "warts and all" story of my personal fight with depression helps you to either better navigate your own challenges or to support others in your life who are struggling.Please consider supporting others by donating to www.mind.org.uk or alternative mental health charities in your area if you can.
11/05/2021 • 1 hour 18 minutes 27 seconds
305 - 12 Universal Truths of Membership Marketing
What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.)If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode!Essential Learning Points:The 12 universal truths that apply to all membershipsWhy there’s never a one-size-fits-all approach to marketingWhy building trust should be a key part of your marketingThe importance of marketing and why you can’t overlook itImportant Links & Mentions:<a href="http
11/05/2021 • 34 minutes 23 seconds
304 - Ignore This Terrible Advice About Your Membership Business
There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode. In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership. We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not!Essential Learning Points:How to recognize bad membership adviceWhy the membership model is NOT dying out Why healthy competition is good The problem with using scarcity to sell Why a closed-door membership does not mean less workImportant Links & Mentions:T
04/05/2021 • 36 minutes 28 seconds
We Want Your Feedback! - Bonus Episode
In this special one-off episode, we're asking you guys to help us shape the future direction of The Membership Guys Podcast by having your say on the topics you'd like us to hear more about.To help you do this, we're testing out some incredibly nifty new tech from our podcast hosts Captivate that add interactive surveys to our show - so not only do you help us out, you also get a glimpse at some cool tech stuff too. Win-win!Head over to https://www.themembershipguys.com/podcastsurvey to make your voice heard.
29/04/2021 • 5 minutes 42 seconds
303 - How We Built Our Audience Before Launching Our Membership
How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first. That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy. So, join me on a trip down memory lane. We’re talking about the early days of The Membership Guys and what we did six years ago to get where we are today.We share detailed tips on content marketing, blogging, building your email list, and gaining interest before you even sign up your first member. Essential Learning Points:It doesn’t take thousands of dollars to launch a membershipYou don’t need a huge email list to launch your membershipWhat steps you can take to build interest in your membershipThe importance of a solid launch strategyWhere The Membership Guys are tod
27/04/2021 • 39 minutes 42 seconds
302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value
How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content?The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it? In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content. Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content. Essential Learning Points:Why it’s so important to signpost future contentHow to use the ‘Pain of Disconnect’ or FOMO to keep your members interestedWhy an upcoming content list is a simple way to signpost future valueThe types of future content you should promote and howHow to use future content to
20/04/2021 • 29 minutes 18 seconds
301 - 6 Things To Do After You’ve Launched Your Membership
What should you do after you launch your membership? Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over! In this podcast episode, we share six things you need to do once you launch your membership to keep growing. You’ll want to focus on member retention, follow up with non-buyers, and develop a solid marketing strategy. Listen in to hear my top tactics for making the most of your successful launch, so interest doesn’t just fizzle out. Essential Learning Points:How your membership launch is probably the easiest marketing you’ll ever doWhy the first 30 days of your new membership are the most importantHow to utilize your happy members for future marketingWhy running a membership isn’t just about getting new members, it’s all about what happen
13/04/2021 • 21 minutes 16 seconds
300 - The Untold Origin Story of The Membership Guys
Every superhero has an origin story…And as we're celebrating a huge milestone of recording 300 episodes of The Membership Guys podcast, Callie and I decided to do something a little bit special and share ours.In this episode we talk about things we’ve never talked about publicly before, giving you an insight into how The Membership Guys came to be and how we got to where we are today. Hopefully some of our story will resonate with you. Enjoy! Episode Summary:The story of how Callie and I metOur business journey, including bad partnerships, 20 hour work days, and of course… membershipsSome personal struggles with depression, burnout and general health that we've never talked about beforePLUS we discuss how Callie has never seen the movie Karate Kid (shock), how in a weird multiverse The Membership Guys may never have come to be and much more!
06/04/2021 • 1 hour 22 minutes 54 seconds
299 - What To Do When Your Membership Topic Has a Natural 'End Date'
What if your membership has a natural end date? While no membership will last forever, some hit a natural point where members drop off. This doesn’t necessarily mean the content was bad or you did anything wrong. That’s a whole other story. Sometimes members get everything they need and simply don’t need to remain a member. For example, if you have a membership site for helping people pass a driving test, that has a natural end date. After they pass, they probably won’t need your content anymore. So, what can you do? Do you just accept it, or do you fight to keep these members? In this episode, I discuss some of the tactics you can use to retain members, but also some alternatives and different ways of looking at it. If you’ve been scratching your head trying to come up with a solution, give this episode a listen, and hopefully, it’ll give you some fresh ideas to try out. Essential Learning Points:
30/03/2021 • 33 minutes 11 seconds
298 - Avoid These 6 Common Member Retention Mistakes
We all want to win over as many new members as possible. But did you know that keeping those members is often more important?Member acquisition is still essential. But unless you’re keeping those members, you’ll find yourself always relying on short-term, one-off members to make ends meet. Making people stick around is often harder than getting them interested in the first place. However, this is exactly what will help you grow your membership business. In this episode, I discuss the six top member retention mistakes I see businesses make. I also talk about why retention is often more important and valuable than member acquisition. Essential Learning Points:Why member retention is so important Why cancellations are not always a bad thing How important feedback is for keeping members The best ways to approach canceling membersImportant Links & Mentions:
23/03/2021 • 37 minutes 23 seconds
297 - From The Vault: 4 Simple But Effective Ways to Deliver Massive Value to Your Members
The guiding principle of membership sites is that they are a value exchange. People subscribe to your site and you provide them with enough reasons to keep their subscription going. And so far, you are probably doing a fantastic job at solving their biggest problems and creating amazing content. But why stop there? You can sweeten the deal for your members by amplifying the perceived value your membership site has to offer. In this episode, I review four simple ideas to incorporate more incredible value for your members. And I promise that these won't require more effort and time on your part! Have a listen and, hopefully, you will be inspired to take action on one or all of these strategies.Essential Learning Points:How solving small problems creates big value.Ways to feature your members on your platform.Why your site is the perfect platform for building connections.How to make your mem
16/03/2021 • 21 minutes 50 seconds
296 - From The Vault: Should I Host My Membership on a Separate Domain Name?
Choosing where to house your new membership site is a major decision. And you are not alone in feeling confused and uncertain about the options.In this episode of the Membership Guys Podcast, we will provide some clarity around this topic and hopefully, you will get the facts you need to choose what works best for you.In case you were wondering, we are not talking about which web hosting company to use, or whether you should use shared hosting or a dedicated server.We are talking about whether you should:a) have your membership site hosted as part of your main website,b) have the site live on its own with a separate, dedicated domain, orc) have the site live on a subdomain. We will discuss these three options and the pros and cons of each. Essential Learning Points:The three key implications that could impact your
09/03/2021 • 31 minutes 54 seconds
295 - From The Vault: Tackling the 6 Biggest Challenges Every New Membership Owner Faces
So, you've launched your membership site and are ready to reach those goals and fulfill those dreams you imagined for yourself and for your membership.A word of caution: you may face a few challenges once your site is up and running. We want you to be prepared for the potential issues you may face when you become a new membership site owner. In this episode of The Membership Guys Podcast, I go through six of the most common challenges new owners face after a brand-new launch and share my advice on how to deal with them head on. Essential Learning Points:How to keep your start-up costs in check and avoid ‘shiny object syndrome’Tips for mitigating finicky tech issues – whether you’re tech-savvy or notWhat the momentum conundrum is and the 90 / 9 / 1 ruleHow to manage your time better so your membership site doesn't fall off your priority listThe highs and lows post-launch and what to do w
02/03/2021 • 33 minutes 43 seconds
294 - How to Create a Private Podcast for your Members
Did you know that private podcasting could enhance your membership business?By now, most of us are familiar with podcasts. Many of us are avid listeners already. Private podcasting hasn’t quite taken off as much as regular podcasting, mostly because of a lack of systems in place to create them. But, if you could get your private podcast set up the right way, it could be a great way to offer your members exclusive content and extra value. At The Membership Guys, we use Captivate.FM to host our podcast. Captivate is a great podcasting host which offers private podcasting. Using a selection of great automation tools, Captivate has really nailed their private podcasting system. In this episode, I’m joined by Mark Asquith, the CEO and founder of Captivate.FM to discuss how private podcasts work and how they can enhance your membership business. I also reveal some great strategies to help you create a private podcast for your membership. Essential Learn
23/02/2021 • 22 minutes 51 seconds
293 - Have You Hit The Revenue Ceiling For Your Membership Business?
Did you know that every membership has a revenue ceiling? The revenue ceiling refers to the absolute peak of how much your membership is capable of generating. Knowing what your revenue ceiling is will help motivate you to achieve your full earning potential. And, if you’ve already hit the revenue ceiling for your membership business, you can begin to explore ways to raise the ceiling.If this is the first time you’ve heard anything about a revenue ceiling, you’re not alone. However, it is worth taking the time to consider whether or not you’ve hit the revenue ceiling for your membership business. In this episode, I help you calculate your revenue ceiling and discuss how you can raise the ceiling if you’re not ready to stall just yet.Essential Learning Points:How to calculate your revenue ceilingWhat to do if your monthly revenue is higher than your revenue ceiling calculationWhy hitting your
16/02/2021 • 24 minutes 39 seconds
292 - Are You Leaving Money On The Table in Your Membership Business
If you run a membership site (or any business for that matter), you've probably heard things like, "You're leaving money on the table," from other so-called business professionals.They might encourage you to launch a new product, start hosting events, or doing one-to-one coaching sessions, etc., with the sole purpose of generating more revenue. While this may be true for some people, it doesn’t mean it’s the right move for everyone.In this episode of the podcast, I reflect on why it’s okay to “leave money on the table” if it's not a table you want to be at, how to be more confident in your decisions, and why you need to trust that you know what’s best for your membership site.Essential Learning Points:Why it’s okay to leave money on the table when it’s a table you don’t want to sit atUnderstanding why people like to share “business advice” and why you shouldn’t feel under pressure to listen!The true meaning
09/02/2021 • 18 minutes 27 seconds
291 - How to Encourage Engagement without Nagging Your Members
Are you struggling to encourage disengaged members? Member engagement can be a tricky thing. We want people to consume the content, engage with the community, and really use the membership that they’re paying for, but we don’t want to nag people with constant emails either. Once someone becomes disengaged, it can be difficult to nudge them back into action. In this episode I look at the ways you can maintain a careful balance between encouraging engagement without getting on people’s nerves, from soft unsubscribes to using email tags to using remarketing ads to gently encourage your members back to courses and back into the community.Essential Learning Points:Why it’s important to maintain a balance between nudging and naggingUsing tools in your CRM and messaging apps to create a buffer to reduce the naggingHow to use soft unsubscribes to reduce email overwhelmHow you can mix up the formats you use to send
02/02/2021 • 27 minutes
290 - How to Create an Effective Membership Exit Survey
Do you have an effective membership exit survey in place? It’s a depressing fact that no matter how hard you try, you cannot stop people from leaving your membership site. Cancellations are just par for the course in the membership game. But don’t despair, because there is one tool that can make all the difference and that all membership site owners should have in their arsenal – the exit survey. In this episode, I explain why it is so important to have exit surveys in place, what 3 simple questions will give you the information you need to change that person’s mind as well as creating a last final plea page, and gathering valuable data that could improve your content and marketing strategy in the future.Essential Learning Points:Why exit surveys are so important for your membership siteWhat questions to ask on an exit surveyWhat to do with that information once you have collected itHow to use the survey an
26/01/2021 • 21 minutes 18 seconds
289 - Competing with Established Memberships in Your Market
Do you want to launch a membership, or have you launched already and now found that there are big, established competitors in your market?Don’t panic. Your competitors may have a massive library of content, years and years of experience under their belt, or thousands of members, but don’t let that intimidate you. Your size, your uniqueness, and your ability to zig when your competitors zag, gives you an edge – if you know how to take advantage of it.In this episode, I share many tips on how to differentiate yourself from the competitors. From zeroing in on your specialty and niche to emphasizing your personal brand and offering a personalized service, these tips will help you get a share of that membership pie.Essential Learning Points:1. How understanding ‘why you exist’ can help you differentiate from your competitors2. Why specializing and niching down on your topic and who you serve can
19/01/2021 • 41 minutes 56 seconds
288 - Using Instagram Stories to Promote Your Membership
Are you finding Instagram a frustrating platform to promote your membership? Instagram is the one social channel where it is hard to add links to promote your content. But that doesn’t mean you should ignore it. As well as just using it as a content outlet to promote your blog, podcast, or video content, there are multiple ways Stories can be used to promote your membership business. In this episode, we share 7 ways you can make the most out of Instagram Stories. From creating native content to utilising interactive Stories badges. We have lots of suggestions about how you can use Stories to showcase your social side and promote your business at the same time. Essential Learning Points:How to creatively use Instagram Stories to promote your membershipWays to use native content on Stories to engage your membersThe benefits of using Stories to show behind the scenes contentHow you can use Stories to share soc
12/01/2021 • 22 minutes 14 seconds
287 - Setting Goals for Your Membership Business: A Practical Process
Did your membership achieve its goals this year? If it did, congratulations! If not, could your approach to goal setting have improved your chances? As the year draws to a close, there's no better time to take stock of how far you've come. Reviewing the last 12 months is a great way to appreciate your achievements and the first steps to planning for your membership's future. Goal setting is a vital part of setting your membership up for success. But it can be challenging knowing what goals to set for your membership and, once you've figured those out, even harder to know the right way to achieve them. In this episode, we're sharing a practical goal-setting process that will help you determine where you want your membership to go and reveal how to get you there.Essential Learning Points:How the CO-STAR process can help you set and achieve goalsPractical goal setting examples and actionable steps Why your goals
05/01/2021 • 22 minutes 48 seconds
286 - Top 10 Most Popular Podcast Episodes of 2020
Just like that, another year is over...And what a year 2020 has been!Rather than dwell on what could only be described as an insane 12 months, let’s end the year on a high and think about what we’ve all achieved. It has certainly been a big year for Callie and I.We’ve: Grown our team with two full-time hires - Kathryn, our Head of Digital Content and Tom, our Graphic Designer. Launched some amazing new features in Membership Academy including our Game Plans and Member Huddles, and…Created another year’s worth of The Membership Guys weekly podcast and season 4 of Callie’s <a href="https://www.t
29/12/2020 • 41 minutes 50 seconds
285 - Running a Membership over the Holidays – 6 Things You Should Do
How are you planning to run your membership over the festive season?As a membership site owner, you have the freedom to choose how you run your membership all year round. However, the holidays present unique opportunities for producing content, running promotions, and taking the time to sit back and relax.In this episode, I tell you the six things you can start doing now to plan for the holiday season. From what seasonal content to plan, to when to start thinking about next year, these six things will help you figure out how your membership can effectively navigate the festivities.Essential Learning Points:Which content types are perfect for the festive seasonHow to run a seasonal promotionWhy taking a break is essential to your membership’s successHow to prepare your members for your reduced availabilityWhat to reflect on and how it can shape your membership’s futureHow to start planning
22/12/2020 • 27 minutes 23 seconds
284 - Branding Essentials for Your Membership Business
How do people view your brand?Businesses don’t achieve brand loyalty because they’ve picked a great color scheme for their website. You earn brand loyalty by aligning and effectively communicating your principles and purpose.You probably already know your membership’s values, vision, and mission, but does your audience? These key elements play a big part in how people view and interpret your brand. Your brand is far more than just your logo.In this episode, I break down what elements make up a brand and how you can use them to set up your brand for success. Essential Learning Points:What a brand actually is (and what it isn’t)Why your brand’s principles are importantHow to position your brand correctlyImportant Links & Mentions:Simon Sinek’
15/12/2020 • 14 minutes 6 seconds
283 - Keeping Your WordPress Membership Site Secure
Does your WordPress membership site have sufficient security measures in place?Many membership site owners live in fear of their website being attacked, and for good reason...If someone manages to hack into your Wordpress website, install something nasty or delete or steal your data, it could cripple your membership business.That's why it's so important to be extra vigilant and make sure you take adequate steps to keep your site secure...In this episode, I'm sharing my top tips for keeping your membership site secure and advising which plugins and services you can use to help.Essential Learning Points:Whether or not WordPress is an insecure platform to build your site onWhy it's crucial that your membership site has security measures in placeThe eight top tips to proactively safeguard your membership siteWhat you can do if the worst happens and your site is hackedImpo
08/12/2020 • 19 minutes 18 seconds
282 - Should You Increase the Price Existing Members are Paying?
Are you considering increasing the price your existing members are paying?When you first launched your membership, you might have offered your initial members an amazing deal to entice them to join. However, it’s now a few years later and your membership has evolved. You’ve added lots of new content, your community’s grown, and your membership is much more valuable.You’ve increased the price for new members, and now you’re questioning the fee that your initial members are paying – and thinking about raising the cost of their subscriptions.In this episode, I explain why this is a short-sighted approach and highlight why you shouldn’t increase membership prices for your long-term members.Essential Learning Points:Why you might be considering raising costs for existing membersThree reasons why you shouldn’t put existing member prices upThe one situation where you can increase existing member prices<br/
01/12/2020 • 18 minutes 59 seconds
281 - Celebrating the Milestones of Your Membership Business
Are you celebrating the milestones in your membership business?If not, you should be!Whether it's an anniversary or hitting an important goal, it's worth making an effort to mark those significant achievements.In this episode, I share my top tips for celebrating your membership milestones in style...
24/11/2020 • 15 minutes
280 - Pros and Cons of Pre-selling Your Membership
Turning your membership idea into a reality can take a lot of time and, often, a lot of money.As such you might be trying to find a way to raise funds earlier in the process.Some membership owners do this with a pre-sale.A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn't exist yet!).If they are, then you can generate seed money to help finance the development of your membership.However, before pre-selling your membership idea, it's important to know the pros and cons...Essential Learning Points:How a pre-sale works, and how it relates to terms like "seed launch" or "founder launch"What the three main benefits to a promoting a pre-sale areThree big drawbacks to a pre-sale that you need to considerOur preferred alternative launch strategy wi
17/11/2020 • 27 minutes 26 seconds
279 - Customer Service Essentials for Membership Sites
Customer service is at the heart of the member experience.No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour.In this episode, I break down the 4 step approach to master your customer service strategy, as well as specific tactics for streamlining customer service as your membership scales.
10/11/2020 • 24 minutes 19 seconds
278 - Using Member Roundups to Increase Engagement
As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.So in today's episode I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup email”.
03/11/2020 • 18 minutes 32 seconds
277 - Breaking Down the 6 Different Types of Membership Launch
When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.It's a big deal!However that grand opening isn't the only opportunity you have to launch...There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... Essential Learning Points:Validating your membership idea by running a pilot programThe difference between launch strategy for open memberships vs closed doorHow to generate seed money to help you develop your membership ideaThe best way to reduce the stress of a
27/10/2020 • 26 minutes 15 seconds
276 - How to Change Membership Platform After You’ve Launched
Have you launched your membership and then found yourself regretting your choice of technology that runs your website? Or maybe you haven't yet launched but you live in fear of that turning out to be your reality.“What if I make the wrong choice and then in 6 months’ time I discover I’m stuck with it?”Because of this we see a lot of people have a lot of anxiety about deciding on which platform or plugin is right for them. In this episode I reveal everything you need to know about switching your membership platform.Essential Learning Points:The questions you need to ask yourself before deciding to switch platformsWhy data migration is the most crucial aspect of switchingHow to communicate this big change to your membersWhat you need your members to do, and how to get itThe reality of what switching platforms can cost youImportant Links & Mentions:<a
20/10/2020 • 20 minutes 49 seconds
275 - Busting the Most Common Membership Marketing Myths
Do you know the difference between good marketing advice and bad marketing advice?The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation.I find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help steer you away from the nonsense.Essential Learning Points:Why pressurizing leads can drive them to buy elsewhereHow to prevent your customers getting buyer’s remorseWhy a good product isn’t enough to generate salesThe number of followers you really needImportant Links & Mention
13/10/2020 • 28 minutes 8 seconds
274 - Advanced Membership Pricing Tips & Tactics
How much should you charge for your membership site? And, what should your pricing strategy look like?Well, the answers to both of those questions depend on your membership. However, there are some advanced pricing tactics that successful membership sites use when it comes to determining their prices.As I’m sure you’re aware, getting the price of your membership right is so important. But it’s often more than that, you also need to make sure that you use effective pricing strategies to convince people to join your membership. In this episode, I reveal my top and most advanced tips and tactics to help you with your membership pricing strategy!Essential Learning Points:The differences between B2C and B2B pricingWhy you need to consider the numbers within your priceHow to create compelling discountsThree ways to leverage price anchoring for your membershipImportant Links & Mention
06/10/2020 • 32 minutes 53 seconds
273 - 5 Ways to Encourage Discussion in Your Membership Community
Is your membership community a ghost town? Are you constantly banging your head against a wall trying to figure out ways to get your members to actually converse with each other? This guide has got the answers.We’ve said it many times before - people come for the content but they stay for the community. However, getting an active, thriving community inside your membership is easier said than done.It’s not a case of just setting up a Facebook group and assuming that all the conversations will start flowing, and connections will happen automatically. You need to put in the work to drive the discussion and the connections within your community. It can take quite a bit of time to get the discussion flowing, particularly in the early days where this can feel like trying to push a boulder up a hill. But these steps will help get it done.Essential Learning Points: Start The Discussion YourselfEncourage “Low-Hanging Fruit”
29/09/2020 • 26 minutes 49 seconds
272 - Celebrating the 5th Anniversary of Membership Academy
Wow... 5 years of Membership Academy!And what a rollercoaster ride our fifth year has been.Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond.In this episode, Callie and I discuss:The real impact that running our first conference had on our membership businessHow we navigated personal illness and a global pandemicChanges we've made to our content strategy, and the results we're seeing so farThe big step up we're taking in the coming yearDig further into our journey so far...Inside the launch of the Membership AcademyLook
22/09/2020 • 1 hour 6 minutes 16 seconds
271 - From The Vault: How to Start Building an Audience for Your Membership Site
A membership has many moving parts, lots of technical elements, and will take plenty of hard work to get started.But there is one element of running a membership site that is constant and, if you don’t have it, you won’t keep your membership alive.If you don’t have an audience, you won’t have a membership.So, if you’re just starting out and eager to get your membership going, it’ll pay dividends if you invest in finding and growing your audience now. This classic episode of The Membership Guys will show you how.Essential Learning Points:Why it’s important to build your audience before you release your productWhere the best places are to look for your potential audienceHow finding your audience will also help you fine-tune your membership content and marketing strategyWhere you can go to learn more about establishing and growing your audienceImportant Links & Mentions:</s
15/09/2020 • 16 minutes 21 seconds
270 - From The Vault: How to Set Boundaries with your Members
Setting boundaries is essential if you want your membership to be productive and positive for you – and your members.But how do you do it without cutting people off, coming across as aloof or inaccessible, and how can you ensure your members are having their questions answered whilst still respecting your boundaries.It’s certainly a balancing act, but it’s one you can perfect by putting into practice some of these tips and tricks. We’ve tested and refined these approaches over time with our own Membership Academy and our members have also found these approaches to be beneficial in their memberships too.Tune in to find out how we, and many other membership site owners, set healthy boundaries with our members that benefit everyone. Essential Learning Points:Why opening yourself up to more communication can actually reduce contact overwhelmSome of the best tools and tactics we’ve used to set healthy
08/09/2020 • 14 minutes 19 seconds
269 - From The Vault: How to Win Back Cancelled Members
“Cancellation” is a word that sends a shiver down the spine of any membership site owner, but are membership site owners missing a trick when it comes to how they handle cancelled members?In our own membership, Membership Academy, 25% of members who leave end up rejoining. This is why it’s essential not to burn your bridges – and to put a rock-solid win-back strategy in place.Join us in this episode of The Membership Guys Podcast to learn what a win-back campaign is, how to structure it, and what some of the essential tactics you need to use are.Essential Learning Points:Where many membership site owners are getting it wrong when it comes to cancelled membersHow to create a win-back sequence that gives lapsed members a great reason to come backWhat the three key notes you need to hit are if you want to create a compelling case for re-joining your membershipImportant Links & Mentions:</s
01/09/2020 • 15 minutes 45 seconds
268 - How to Drive Traffic from Your Blog to Your Membership
Your blog and your website host all of the content used in your marketing – so how do you join the dots between your blog and your membership?There are plenty of ways membership site owners can do this, but many don’t because they’ve heard bad advice from marketing ‘gurus’ or they’re worried about sounding salesy.The good news is there are direct and indirect ways of linking from your blog to your membership – and all of them are good, easy ideas to implement!So, listen in to this episode to learn why it’s so important to build that path from your blog to your membership and how you can do it – with examples from ourselves and our members at Membership Academy.Essential Learning Points:Why it’s so essential that you use your blog as a promotional channel for your membershipDirect and indirect approaches you can use to drive traffic your membership from your blogWhy you need to discount one particular piece of
25/08/2020 • 19 minutes 18 seconds
267 - 6 Situations Where The Closed Door Membership Model Makes Sense
Despite my protests over the years, I’m ready to admit that there are a few instances where it is a good idea to use a closed door membership model.Some of them are very niche, some of them require a few “ifs” and asterisks, but they are entirely valid and are all better suited to a closed door model.This episode is well worth checking out if you’re just starting out or if you’re trying new things with your membership. It could make a foundational difference to the way you run your membership!Essential Learning Points:What the difference is between closed door and evergreen membership modelsThe six situations that suit a closed door membership model bestThe one universal truth that applies to every membership modelImportant Links & Mentions:<a href="https://www.themembershipguys.com/5-reasons-why-i-dislike-the-closed-door-membership-strategy/" rel="noopener noreferr
18/08/2020 • 20 minutes 59 seconds
266 - Why Signal vs Noise Ratio Is Key to Membership Community Engagement
Community is often the heart of membership sites but working out the best way to introduce it to your membership isn’t as easy it might seem.Often, we see debates around how to host membership communities that end up focusing on quantity of engagement, rather than quality.Quantity isn’t a bad thing, but it’s not always what you’re actually aiming for.If you want to find the signal in the noise and determine the right community model for your membership site, you’re going to need to dig a little deeper into your purpose, your membership structure, and the goals your audience have.This episode of The Membership Guys podcast will help you do that digging!Essential Learning Points:What the Signal vs Noise ratio is in communities and why understanding the differentiation is importantWhy understanding your membership and its purpose is key to deciding the role your community should playWhat we have learned (
11/08/2020 • 12 minutes 12 seconds
265 - 21 Quick Tips for Improving Member Retention
Member retention is critical to the long-term success of your membership website.It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!In this episode of The Membership Guys Podcast, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.
04/08/2020 • 14 minutes 4 seconds
264 - 9 Key Terms Every Membership Site Owner Should Know
Every industry, topic and niche has its fair share of jargon.And memberships are no different.There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.
28/07/2020 • 12 minutes 27 seconds
263 - Facebook Remarketing Strategies for Membership Websites
Facebook remarketing is one of the most exciting developments in online advertising in recent years. Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.This enables us to show the right message to the right person at the right time, which dramatically improves the effectiveness of our Facebook ads.When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing - and I'm sharing them all in this episode of The Membership Guys Podcast
21/07/2020 • 13 minutes 39 seconds
262 - 4 Things Membership Site Owners Should Be Doing Every Day
Running a membership site is a juggling act. There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed. However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is. In this episode I discuss 4 such activities you should make sure you’re doing each and every day in your membership
14/07/2020 • 8 minutes 24 seconds
261 - 7 Ways to Add Social Proof to Your Membership Sales Page
Social proof is a powerful, persuasive factor when it comes to making buying decisions. If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we're far more inclined to follow suit. More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics. In this episode, I share 7 ways that you can add social proof to your membership sales page.
07/07/2020 • 12 minutes 22 seconds
260 - 5 Stages of the Member Lifecycle
Memberships are a marathon, not a sprint. Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning. That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation. In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.
30/06/2020 • 8 minutes 29 seconds
259 - 8 Questions to Ask Before Purchasing Your Membership Plugin
Choosing the right membership plugin is a task that’s easier said than done. The fact that it can be a bit of a nightmare switching plugins after your membership has opened its doors is something which makes your decision even more important. There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper. To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.
23/06/2020 • 19 minutes 27 seconds
258 - 4 Essential Email Automations Every Membership Website Needs
Email automation can massively power up the marketing and operation of your membership site; enabling you to trigger various different actions and email sequences according to how your audience and your members behave. In this episode of The Membership Guys Podcast, I identify the 4 essential email automations that every membership website should have in place.
16/06/2020 • 16 minutes 56 seconds
257 - 9 Ways to Increase Attendance for your Live Membership Calls
Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content. However including this type of content in your membership does add a new wrinkle to worry about – member attendance. If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community. In this episode of The Membership Guys Podcast, I share 9 ways that you can increase live call attendance
09/06/2020 • 24 minutes 17 seconds
256 - Why Every Membership Owner Needs to Focus on Improving their Content
People join your membership because they have a goal they want to achieve; an outcome they want to realise – and it’s your content that’s going to get them there. But with so many plates to spin running a membership website, it’s easy to settle for “good enough” when it comes to creating that content. In this episode of The Membership Guys Podcast, I discuss why it’s important to focus on improving your content, and give you some examples and steps to start this process within your own membership.
02/06/2020 • 21 minutes 27 seconds
6 Areas to Focus on When Scaling Your Membership Business
In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff. How many new members did we get this week? Have we had any cancellations? Do I have enough time to get this new piece of content out to members? However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term. When that time inevitably arrives, there are 6 key areas you’ll need to focus on. Listen to this episode of The Membership Guys Podcast to discover what they are...
26/05/2020 • 10 minutes 48 seconds
254 - Should I Offer a Trial for My Membership Site?
When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what. We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone. If you’re still on the fence, this episode of The Membership Guys Podcast provides some food for thought to help you determine whether to implement trials into your own strategy.
19/05/2020 • 17 minutes 28 seconds
253 - 7 Things To Do Before Releasing Your Next Piece Of Membership Content
Most membership sites include some form of premium content locked away behind a paywall.But locking your membership content down is a double-edged sword.You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.So before you hit ‘publish’ on your next piece of membership content, try implementing the 7 tactics from this episode.
12/05/2020 • 20 minutes 33 seconds
252 - How Often Should You Adjust Your Membership Sales Funnels?
Your sales funnel is a key part of attracting new members to your community; and so it's no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.Knowing when to adjust your sales funnel is an imprecise art, but people often fall foul to making changes too often.In this episode, I discuss how often you should be adjusting your sales funnel, how you can avoid the constant urge to make changes, and why making constant tweaks can actually hurt your business.Essential Learning Points:Why you should adjust your sales funnel once a quarter (at most)Why data, not desire, should lead your decision-making if you do make adjustmentsHow overanalyzing paralyzes the effectiveness of your sales funnelImportant Links & Mentions:Membership Aca
05/05/2020 • 12 minutes 57 seconds
251 - Growing Your Membership with Joint Venture Promotions
One of the strongest ways you can grow your membership at speed is to start a joint venture promotion.First of all, you may be asking what exactly a joint venture promotion is… Put simply, it’s working with someone who has a sizeable audience who you want to speak to in exchange for commission or some other value exchange.Now that we’ve got that cleared up – do you want to know how you can use joint venture promotions to boost your membership sign-up rates?Well, that’ll take a while to write out. Why not listen to this episode to find out instead?Essential Learning Points:The different ways you can grow your membership numbersWhy contributing guest content to partners’ sites is a great starting pointHow to step up your joint venture promotions with affiliate programsWhy the cost of affiliate programs is worth it for the value they provideHow to perfect your joint venture promotion strategy a
28/04/2020 • 17 minutes 57 seconds
250 - How To Use Free Content To Sell Your Online Membership
Content marketing is the most valuable strategy a membership site owner can deploy. We’ve said it before and we’ll say it again and again and again!But having a blog or a podcast isn’t enough – not for the most successful membership sites, at least. To really ramp up your content marketing to the top tier, there are certain approaches you might want to consider that will help you create a killer content marketing strategy.In this episode, you can discover six of the ways you can give your content marketing strategy an extra boost and start recruiting more members with the power of free content.Essential Learning Points:Why content marketing is so effective for promoting your membership siteSix genius ways to create a killer content marketing strategyWhere you can go to talk to other membership site owners to perfect your marketing Important Links & Mentions:
21/04/2020 • 33 minutes 17 seconds
249 - 8 Things You Need To Know Before Starting A Membership Website
Whether you’re at the start of your journey to running your own membership website or a seasoned pro, there are some universal truths of this world that we all need reminding of every now and again.The Membership Guys and our podcast exist to make running a membership easier, more accessible, and less stressful. These 8 must-know facts are the cornerstone of running a happy, successful membership.So, wherever you are in your membership site journey, these tips will either be revelatory moments or timely reminders of the core tenets of your chosen path.Essential Learning Points:Why new and established membership site owners alike can benefit from these ideasThe 8 truths of being a membership site owner – from compromise to cancellationsWhere you can go for more help, advice, and guidanceImportant Links & Mentions:<a href="https://www.themembershipguys.com/launch-cont
14/04/2020 • 26 minutes 27 seconds
248 - Overcoming The Fear Of Giving Away Your Expertise For Free
Most memberships are based on the owner’s expertise and knowledge, so why would you start giving it away for free?It may feel counter-intuitive, but content marketing has proven time and time again to be a hugely successful way of growing memberships.The fear of free content is one of the most common topics in The Membership Academy, so I’ve brought together the three reasons why you really don’t need to worry about sharing free content and why, in fact, it is likely to help your membership grow.If you want to face your fears and learn to embrace free content as part of your marketing strategy, this episode will do the job.Essential Learning Points:Where the value of your membership truly liesHow you are always in control of your content and how you share itWhy human nature is going to stop most people from abusing your free content Important Links & Mentions:</strong
07/04/2020 • 19 minutes 23 seconds
247 - 5 Best Sources of Ideas And Inspiration For Your Membership Site
Consistently producing valuable, relevant content for your membership is not easy work. If you’re feeling stuck for inspiration or ideas at the moment, I might be able to help!In this episode, I go through 5 of the best ways you can find ideas and inspiration for your membership site.They’re all different in their ways, but there is an overarching principle to them all – and that’s that we need to listen. Stepping back and taking the time to observe and reflect can really change things for the better.So, take a break now – step back from what you’re doing and reflect on this episode of The Membership Guys podcast. Who knows what ideas you’ll end up with?Essential Learning Points:Why listening is one of the most underrated skills and will reveal a lot to youHow to maximize your email list to generate ideas and right wrongdoingsWhat you can learn from other membership sites to create better content for your own
31/03/2020 • 18 minutes 7 seconds
246 - 10 Ways Membership Owners Can Become The "Go To" Person In Your Industry
When people want to learn something or make progress, they look for the experts. As a membership site owner, you want to make sure that means they’re looking for you.In the competitive world of online membership sites, being good isn’t enough – you need to be able to prove it and show up as the expert wherever you can.How do you do that?Well, the very first step is to listen to this episode of The Membership Guys podcast! I go through 10 different ideas you can follow to make your authority as an expert in your field abundantly clear to your prospective members.Essential Learning Points:Why you need to be clear on what you do before it’s clear to anyone else10 ways you can become the go-to person in your industry, including: creating a signature product, leveraging social proof, and deciding the role you playExamples of these ideas in action, to prove how well these ideas work! <
24/03/2020 • 38 minutes 4 seconds
245 - From The Vault: How to Prevent "Hit and Run" Members Abusing Your Membership
Have you ever dealt with a hit and run member? If you’re not sure what one is – lucky you! These are the members who sign up, download everything, and dash back out the door before your beautifully crafted welcome email has settled in their inbox.Hit and run members abuse your trust and are generally bad apples. They’re rightly a concern for membership providers, but what can you do to stop them? And, are they even worth worrying about?In this From the Vault episode, I share some of the best ways you can prevent hit and run members, dive into whether they’re a genuine concern for most membership providers, and why you can’t let your fears take your eyes off the prize.Essential Learning Points:If someone wants to access your content and circumvent your membership badly enough, they will always find a wayWhy putting up a few simple barriers won’t cut itFour ways you can prevent hit and run members, which doub
17/03/2020 • 14 minutes 47 seconds
244 - From The Vault: Why Membership Site Owners Need to Niche Down (And STAY Niched)
Having a niche is good. Scratch that. It’s essential. Finding your niche, owning it, and staying there is one of the surest ways you will find success in running your membership.If you want to niche down and dominate your market, there are three ways to do it – we reveal how in this episode of the podcast from our ‘From the Vault’ series!Essential Learning Points:The advantages of being a specialist at something, rather than a generalistThree key areas you must analyze if you want to find your nicheHow a niche can strengthen what you’re selling, not weaken itHow niching down can make running your membership easier for you and more valuable for your members Key Quotes:“Solving a specific problem is essential. If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a speciality.”“Fandom comes
10/03/2020 • 25 minutes 7 seconds
243 - From The Vault: 5 Options For Starting a Membership BEFORE You’ve Grown Your Audience
Can you start a membership before you’ve grown your audience? It might sound tricky, but there are some sure-fire ways you can get started. Whether you’re right at the start and haven’t told a single soul about your membership or you’re partway there with a small audience, there are ways you can grow your membership right now and get on the path to having a successful business. Every successful membership has its own unique story of how it got member number one (and all the others after them!). These are five ways you can get to that stage. Essential Learning Points: Validate that your audience exists – you need to have more than just a hunch, find proof that your audience is out there and that they want your solution Build, borrow, or buy an audience – there are three ways to grow your audience from scratch Sell a big-ticket product before your membership – give people a one-off product that requires less commitment but proves y
03/03/2020 • 28 minutes 29 seconds
242 - Using Pinterest to Market Your Membership with Cara Chace
Pinterest, it’s for wedding planning and redecorating inspiration, right?Or is it a platform with over 300 million users that some businesses are generating 200% ROI from?Clearly, it’s time for a rethink on Pinterest!That’s why I asked Cara Chace to join me on this episode of The Membership Guys podcast. Cara is one of the best in the business of Pinterest marketing – and she runs her own membership, so she’s even more clued up about how we membership site owners can get the most out of this underutilized platform!If you want to know how to start marketing your membership on Pinterest, Cara is the only person you want to hear from. My conversation with Cara on this episode has given me so many ideas and lightbulb moments and I’m already starting to implement them on Pinterest. I’ve no doubt you’ll find it just as useful, so sit back and enjoy… Just remember to take notes!Essential Learning Points:Who Cara is, what she d
25/02/2020 • 50 minutes 21 seconds
241 - Should You Build Your Website Yourself or Hire Help - with Martin & Lyndsay from Jammy Digital
Some memberships need great video content. Others need a complex email campaign. Some need entirely unique elements.All memberships need a website.So how do you go about it? Do you hire in a professional or do you do it yourself?It’s one of the biggest questions you can ask as you launch your membership, so I got together with two of the finest web designers I know to dive into the best approach for membership owners.Martin and Lyndsay, owners of Jammy Digital and Make Your Mark Online, are web design experts and join me on this episode of The Membership Guys podcast to give some advice you might not be expecting…Essential Learning Points:Why it’s often better to make your own websiteWhen it’s better to hire a professionalHow to hire the right web designerWhat the right web designer looks likeOur own experiences where DIY websites helped our businesses grow and paying a desig
18/02/2020 • 57 minutes 13 seconds
240 - Using Facebook Ads to Promote Your Membership with Gavin Bell
In today’s digital-driven society, it often feels like you can’t go far without bumping into a self-proclaimed social media ‘expert’. So, when you encounter someone who everyone else calls an expert, who speaks with a quiet assuredness and conspicuous lack of arrogance, it’s a refreshing surprise.It’s my absolute pleasure and honor to have Gavin Bell on The Membership Guys podcast. Gavin is an award-winning entrepreneur, speaker, and one of the UK’s leading Facebook advertising consultants.In this episode, Gavin and I discuss the most effective ways membership providers can use Facebook advertising, how to work out a sensible budget and achieve a healthy ROI, common mistakes and best practice, and so much more.This episode is chock-full of amazing advice for entrepreneurs and membership providers – I can’t think of any other way you could get more valuable information on Facebook ads in this amount of time.Essential Learning Points:</stro
11/02/2020 • 49 minutes 38 seconds
239 - 5 Mix-and-Match Strategies for a Successful Membership Site Launch
Build it and they will come.While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.In this episode I share 5 launch strategies that are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start.
04/02/2020 • 15 minutes 9 seconds
238 - Why You Should Run a Beta Test for Your Membership Site
Launching a membership site is an exciting but nerve wracking time.You've probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.But when the time comes to actually open the doors, we can often find ourselves hesitating.What if it all goes wrong?Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.In this episode, I share my top tips on running an effective beta test for your membership site.
28/01/2020 • 29 minutes 37 seconds
237 - Should You Allow Competitors to Join Your Membership?
We can all be overprotective of our content, especially when it comes to being open and allowing our competitors into our safe and secure membership site. I choose to have an open-minded attitude and assume the best in people. There are ways to make it work and even benefit from opening your doors and letting them in, while staying vigilant.Essential Learning Points:Learn what it is that makes you different from your competitorsFind out what to do if there’s a competitor in your communityLearn about the red flags that indicate suspicious behaviourListen to our crazy content theft storyImportant Links & Mentions: Episode 198 = What to do when someone steals your membership content: https://www.themembershipguys.com/membership-content-theft/Key Quotes:“It’s natural to be over-protective, but don’t get paranoid.”
21/01/2020 • 32 minutes 3 seconds
236 - 4 Ways to Discover What Your Audience REALLY Want from your Membership
Do you know what people in your audience actually want from your membership?When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.In this episode, I discuss 4 ways to discover what your audience really want.
14/01/2020 • 11 minutes 55 seconds
235 - 9 Simple Marketing Tactics That'll Get You More Members
Your membership might be the best thing since sliced bread, but if you aren’t marketing it correctly, you aren’t going to be getting the sales you deserve. There are some simple steps you can take to get the most out of marketing, reach more people, and turn those on-the-fencers into fully-fledged members. In this episode, we run through 9 marketing tips that will help you go back to basics - and earn some serious growth in your memberships as a result. Essential Learning Points: You can make small, simple changes at each stage in your funnel that will produce more sales, more consistently If 9 tips sound like too many, take just 2: you need a strategy for cart abandonments and a strategy for thank you pages Show people what you’re selling and keep your email list engaged Go behind the scenes and use your content to give a real insight into your membership Use your content to shout out and speak t
07/01/2020 • 22 minutes 49 seconds
234 - 10 Most Popular Podcast Episodes of 2019
So, 2019 is done and dusted. Hopefully it was a successful one for you and your membership. It was certainly a big one for us, with more highlights than you can shake a stick at - many of which you've heard us 'document' right here on The Membership Guys Podcast.And I know this is so cliche... but I swear the older I get, the faster each year seems to pass. I can't quite come to terms with the fact that tomorrow it'll be 2020.Instead of freaking out about that, we're wrapping up the year with what has become a bit of a tradition here at The Membership Guys - our end of year recap show where we look back at the top 10 most popular episodes of the podcast throughout the past 12 months.
31/12/2019 • 47 minutes 21 seconds
233 - 7 Types of Members That Every Membership Site Has
Although every membership site is unique, you’ll usually discover that seven types of members keep showing up in every single one of them. While some of these will mimic your ‘ideal member,’ others will test your patience and frustrate you beyond belief. Whatever the case, you’re sure to recognize some (if not all) of these ‘member profiles’ within your membership site! Listen in to discover the seven types of members you will see in every membership site. Essential Learning Points: The seven member types you’ll find in every membership site Key traits of members who engage and contribute more than others Why some members seem to just disappear from your membership A few unfortunate characteristics of members who are most likely to frustrate you Key Quotes: “The ‘Average Joes’ are the people who make up the majority of your member base. They're awesome. We love them.
24/12/2019 • 19 minutes 57 seconds
232 - Should You Charge a Joining Fee for Your Membership?
Are you thinking about charging a joining fee for your membership? A joining fee is an arbitrary fee that new members pay on top of their first monthly payment. If you ask me, I think that joining fees are unnecessary and there’s often no real justification for it. However, there are situations when a joining fee may be necessary. If you’re considering having a joining fee for your membership, make sure you listen to this episode of the podcast or read the blog post, where I dive into the topic of joining fees and explain everything you need to know about them. Essential Learning Points: Why joining fees are usually nothing more than unjustified arbitrary fees The hard truth that if someone is charging joining fees, they may not have their member’s best interests at heart How to control your members access to your back catalog of content Legitimate reasons when a joining fee may be appropriate</li
17/12/2019 • 15 minutes 33 seconds
231 - Tips For Dealing with a Downturn in Your Membership
You know your membership is going through a downturn when you notice a reduction in sales, fewer member signups and a potential slowdown to your overall growth rate.When your membership experiences a downturn, it can be pretty nerve-wrecking as thoughts of its impending doom race through your mind. But, before you jump to conclusions, you need to take some time to analyse the situation and come up with ways to turn things around.In this episode of the podcast, I talk about how you can deal with a downturn in your membership so that it’ll survive for many more years to come.Episode Summary:How to assess the severity of your membership’s downturnWhy it’s so important to have context and account for every possible factor as to why your membership is experiencing a downturnHow changes you made to your membership months ago can impact it todayHow to find the root cause of the current downturn in your membership<
10/12/2019 • 20 minutes 41 seconds
230 - The State of the Membership Industry - Retain Live Keynote
Is now a good time to have a membership site?On this special episode of the podcast, you’ll get to listen in to the opening keynote from our very first conference ‘Retain Live 2019.’ It was an incredible event with some phenomenal speakers gracing the stage eager to share their expertise and insights with the audience.The first keynote was delivered by myself (Mike Morrison) and Callie Willows, the other half of The Membership Guys. Our keynote explored the bigger picture of what is going on in the membership industry, what the future of the industry looks like and what people need to do to prepare for the months and years to come.So, if you missed the keynote the first time around, you’re in luck!Episode Summary:Positive and negative implications from the way the membership industry is goingHow to handle the increased competition for your members’ time and attentionHow to make sure your members don’t cut you
03/12/2019 • 57 minutes 35 seconds
229 - How to Fall Back in Love with Your Membership
Have you lost interest in your membership?When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change. Your first instinct shouldn’t be to quit. You should want to try and reignite the spark and passion that inspired you to launch your membership in the first place! In this episode, I share some tips to help you fall back in love with your membership.Essential Learning Points:How to know if your membership idea is something you can pursue long-termWhy it’s important to identify the real reason why you’ve lost interest in your membershipThe benefits of trying new things in your membershipWhy you should take a
26/11/2019 • 19 minutes 52 seconds
228 - How to Keep Your Membership Waitlist Engaged
A waitlist is a dedicated email list that people subscribe to in order to receive updates about a membership that you are going to launch in the future.We are big believers in setting up a waitlist for your membership. But once you have it organized you have to keep everyone engaged until your launch date.In this episode, we share lots of ways you can keep your waitlist interested and engaged with you so that once you launch, they can’t wait to get on board and consume the content you have on offer.Essential Learning Points:Build your knowledge and content base through research and surveysWhy feedback and input from your list will benefit everyoneHow closed-door membership sites can also engage with a waitlist Key Quotes“Setting up a waitlist is the first thing you should do when you are creating your first membership site.”“A substantial
19/11/2019 • 18 minutes 16 seconds
227 - Dealing with Payment Disputes in Your Membership
Payment disputes are a reality of running any business, including membership sites. Luckily, they don’t happen often. But when they do, they take valuable time away from your business and revenue generating activities. Since the beginning of the Membership Guys Academy site, we have had over 6,000 members and only 20 payment disputes. We have learnt a few things about this issue along the way. Have a listen to find out what to do when they happen to you, and ways in which you can minimize the risk of them happening again in the future.Essential Learning Points:The typical payment dispute processThings to consider when a dispute is illegitimateWays to minimize the risk of payment disputes from happeningKey Quotes“Having a refund period that is fair is a good way of reducing the number of disputes that are filed against you.”“Even if you can prove
12/11/2019 • 24 minutes 41 seconds
226 - Biggest Takeaways from the Online Membership Industry Report
In our early days of working with memberships, we stumbled across an article that claimed that the average member only stays subscribed for a mere 3 months. You’ve probably heard this yourself. It’s a claim that’s been repeated and republished so much, that it became readily and widely accepted. But it’s nonsense. There’s not a single shred of data or evidence for that ‘3 month’ claim. No source data, report or study cited, anywhere. The fact that this claim persisted for so long is part of a larger problem. There is no reliable data available about the online membership industry. Truth is, this market is relatively tiny. It’s a niche, of a niche, of a niche. What data we do have comes from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. We figured it was time to change that. It’s time for some real
05/11/2019 • 35 minutes 34 seconds
225 - Using Offers and Promotions to Attract New Members
It's coming up to that time of year where promotions and discounts abound.Whether it's Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.While these kind of sales are traditionally for physical products, there's no doubt that digital products have jumped onto the bandwagon over the last few years, and you'll see more and more discounts being offered.But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?And what about the rest of the year?Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy.In this episode we're going to explore the different types of promotions that you can run for a membership website and the situations where they can be b
29/10/2019 • 26 minutes 33 seconds
224 - 7 Principles Shared by Every Successful Membership Website
Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website.The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which - at their heart - understand and embrace a core set of fundamental principles.In this episode, I outline 7 essential principles shared by the most successful memberships around.
22/10/2019 • 14 minutes 31 seconds
223 - 7 Biggest Mistakes that Growing Membership Site Owners Make
The path to membership success is paved with a litany of mistakes.Along the way you’re going to screw up, especially in the early days. It’s all part of the learning curve and it happens to the best of us – yes, even your friendly neighbourhood Membership Guys!However you will come to a point where it feel like you truly have your house in order, you’re now on the right track and those initial stumbles are far behind you.But time and time again we see seasoned membership site owners falling into the same traps as they attempt to manage and grow their business.In this episode, we’ll take a look at some of the most common pitfalls for experienced membership owners and, more importantly, how you can avoid them.
15/10/2019 • 22 minutes 59 seconds
222 - How Your Service Business Can Move to the Membership Model
There are many reasons people are attracted to the membership model.The most compelling for us is how dramatically different (and better) making recurring income from a membership is compared to servicing clients on a one-on-one basis.This is particularly true if you’re a “one man band”, where you’re solely responsible for the delivery of what you sell, so that might be: Website developersBusiness coachesGraphic designersMarketing consultants Or anyone else who works with clients one on one or even in small groups. Your business is holding you back. In this episode, I’m going to explain why the membership model is far superior to offering one-to-one services, as well as show you how you can start incorporating memberships and subscriptions into your own business.
08/10/2019 • 24 minutes
221 - Retain Live 2019 Debrief with Mike and Callie - Part Two: The Event
Retain Live 2019 was a phenomenal success - especially for our very first live event! However as we discussed during the first part of our "debrief", it was a little rocky in the build up. In this concluding episode, Callie and I talk through the event itself, breaking down everything that happened and how it all came together; sharing some of our biggest lessons and top takeaways for anyone thinking of running a similar event. In this episode... The moment we realised that all of our hard work, and the complete burnout we'd experienced, was totally worth it. A recap of the sessions, speakers and surprises from across the 3 days of the event How we added special touches and memorable moments to make our event truly remarkable Answering that all important question about whether we'll be running another event like this one
01/10/2019 • 1 hour 32 minutes 34 seconds
220 - Retain Live 2019 Debrief with Mike and Callie - Part One: The Build Up
Two weeks ago, we kicked off our very first live conference: Retain Live 2019. It's the first time we've run an event of this scale, and to say it was a new, interesting and challenging experience would be a major understatement! While the event itself was a huge success and we've had overwhelmingly positive feedback - getting there certainly wasn't smooth sailing. In the first of our two-part debrief, Callie joins me on the show to discuss the weeks leading up to the event - as the workload (and stress levels) ramp up. In this episode... Why we hated the whole process of selling tickets for our event, and the reason we ended ticket sales early The big discovery we made about ourselves while preparing for the conference and working with our event team Unexpected challenges and frustrating obstacles that led to us hitting breaking point the week before the event Our biggest lessons and top takeaways for anyone thin
24/09/2019 • 1 hour 9 minutes 57 seconds
From The Vault: Creating an MVP to Test and Validate Your Membership Idea
If you have a great idea for a membership, you need to validate whether or not it’s destined to fail or succeed. Like Rome, the world’s leading membership sites weren’t built in a day. They started as an idea in someone’s mind, which was nurtured, tested and validated until there was undeniable proof the idea was a winning concept. When you’re excited about an idea for a membership, it’s easy to let your bias belief that your idea is gold get in the way of reality. This frame of mind can give you a false sense of security and cause you to invest everything in an idea that will never get off the ground. Before you pursue your membership idea, you need to test and validate it with an MVP. This will help you to discover whether your idea has true potential or not. In this episode, I reveal the importance of using an MVP to test and validate your membership idea and how to create one. Episode Summary: What an MVP is and how it wi
17/09/2019 • 30 minutes 28 seconds
From The Vault: How Much Should I Charge For My Membership Website
Deciding how much you should charge for your membership site is one of the most important decisions you’ll make. Charge too little and you risk losing out and making no profit. On the other hand, if you charge too much, there’s a chance nobody will be able to afford your membership. So, how much should you charge? Unfortunately, there’s no one-size fits all approach when it comes to pricing your membership. But there are four key areas to look at to help you land on a price that you and your members are happy with. Tune in to hear what they are and discover a few helpful tips when it comes to defining your membership pricing strategy. Episode Summary: Why you need to know your cost of member acquisition How to make sure your membership site is profitable and sustainable How to move the focus away from the price of your membership and towards the value of your site instead Considering your c
10/09/2019 • 17 minutes 55 seconds
From The Vault: 4 Key Differences Between B2C and B2B Membership Sites
Have you ever wondered what the main differences are between B2B memberships and B2C memberships? When it comes to membership sites, most of the strategies that we talk about on the podcast and inside the Membership Academy can be applied to pretty much any niche or market. But, there are a few key differences to look out for between a B2B membership and a B2C membership. These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site. Dive into this episode of The Membership Guys Podcast to hear what those key differences are and how you can use that knowledge to plan your membership content accordingly. Episode Summary: How vast the range of potential impact your membership can have with a B2C market vs. B2B The importance of assessing where you fit on the scale - between something that’s seen as a hobby and s
03/09/2019 • 18 minutes
216 - Celebrating the 4th Anniversary of Membership Academy
Holy smokes, has it really been four years already?! It honestly feels like yesterday that we were gearing up to open the doors to the Academy. I'm not sure we fully realised the awesome journey we were about to embark on. Join us as we celebrate the 4th anniversary of Membership Academy by taking a look back at the last 12 months and highlighting the 7 'ups' and 3 'downs' from the past year. In this episode, Callie and I discuss: How the changes we'd introduced a year ago have changed the way the Academy runs in a major way The HUGE milestone we hit, and why we haven't been shouting about it from the rooftops! What effect planning the Retain conference has had on our business (and our lifestyle) Our top priority as we head into year 5...
27/08/2019 • 1 hour 9 minutes 49 seconds
What To Do (And What to Avoid) When Someone Cancels Their Membership
Like it or not, membership cancellations are going to happen. Hopefully if you run your site well those cancellations will come at the end of a long tenure, but regardless they will happen. How you deal with these cancellations has numerous implications for the continued success of your membership site or online course; so it’s important to know how to handle them and also what to avoid. In this episode of The Membership Guys Podcast, I share my top tips for dealing with member cancellations the right way.
20/08/2019 • 19 minutes 58 seconds
Pay Attention to These 4 Things When Choosing a Membership Plugin
Having a hard time deciding which membership plugin is for you? Although the main feature of a membership plugin is to give you control of the content in a restricted ‘members-only’ area of your site, there’s a lot more to consider when selecting the right one for your site. So, what should you keep an eye out for when choosing a membership plugin? Tune in to hear four factors that could be huge game changers and make all the difference between making the right choice and making the wrong choice when it comes to your membership plugin. Episode Summary: Why the customer support options offered by the developers of the plugin are so important What to look out for when looking at the specifics of the license that your plugin comes with and the potential restrictions The problem with having a plugin with encrypted code including customization drawbacks and potential issues wit
13/08/2019 • 11 minutes 17 seconds
What To Do if Someone Tells You That They Can't Afford Your Membership
Have you ever had somebody tell you that your membership is overpriced? Honestly, it would be a surprise if you haven’t. Discussions like this are usually followed up with a bargaining attempt to reduce the cost of your membership. You might have experienced when a somewhat pushy potential member tries to haggle your price down. Or, they might even ask for a discount or a free trial run that lasts for an entire month. If somebody tells you that they can’t afford your membership fee, it’s important to take it with a pinch of salt. Don’t take what they’re saying to heart because the truth is that not everyone will be able to afford your membership, and that’s okay Listen in to find out what you should do the next time someone tells you that they can’t afford your membership site. Episode Summary: Why you shouldn’t read too much into it when someone questions your affordability Whether it’s ever a go
06/08/2019 • 10 minutes 26 seconds
5 Things That Have Moved the Needle For Us (And a Few That Didn't)
Our members often ask questions about how we run our membership and how our business has grown over time. The first thing we tell them is that our success didn’t fall out of the heavens and onto our laps. It took a lot of hard work, dedication and strategic thinking to get to where we are today. We’ve intertwined a concoction of approaches and strategies that have helped move our business forward. In this episode, we pull back the curtain and reveal five things that have positively impacted the growing success of our business as well as a few that we thought would work but ultimately turned belly side up. Essential Summary: Why you shouldn’t stray from your niche and risk confusing your audience How segmentation helped us to craft compelling lead magnets and grow our email list The importance of creating a killer opt-in and how to know if yours is good enough to move the needle How our unique Memberoni The
30/07/2019 • 33 minutes 35 seconds
211- How Membership Owners Can Combat Subscription Fatigue
How do you ensure that your membership doesn’t get the chop when your members decide it’s monthly subscription payment Armageddon? With so many businesses moving into the membership space, consumers are faced with an overwhelming amount of choice. There comes a point when rather than juggling a countless array of subscriptions, your members will do a brutal clear out and scrap anything they consider non-essential. No mercy. So, what can you do to ensure your membership is classed as essential, and doesn’t get tossed on the scrap pile? Tune in to hear my six top tips to dodge the chop when people are battling subscription fatigue. Episode Summary: Why you should take steps to personalize your member’s experience How to combine subscription products to stack your value proposition The value of creating multiple pricing tiers and how this can help keep members in your ecosystem Why giving members the
23/07/2019 • 12 minutes 44 seconds
Does The Membership Model Have a Future or Is It a Passing Fad?
Memberships have been a hot topic in recent years. Everybody is talking about them, and it seems like everyone and their dog is starting a new membership; but what happens when all of this hype dies down and people move onto the next thing - what will that mean for the future of the membership model? Are memberships just the new shiny fad? And is there any point starting a membership if the bubble is about to burst? I address these questions head on in this episode of The Membership Guys Podcast, and dissect whether memberships are a passing fad or whether there's a future for this industry. Episode Summary: Why it feels like everyone is suddenly jumping on the membership bandwagon What is the "recency illusion" and how does this affect the membership market? Signs that the stage is set for significant growth in the membership industry The real danger that the rise of memberships and subscriptions poses to your bu
16/07/2019 • 8 minutes
209 - Updating The Membership Guys Brand - Behind The Scenes
It's an exciting time for us here at The Membership Guys as we unveil a fresh new update for our brand, and also announce that Member Site Academy is now Membership Academy! While on the surface it may not seem like a major change, there's a lot more involved than meets the eye... In this episode I give a bit of backstory about why these changes mean so much, and walk you through the process we used to update our brand identity. Episode Summary: Why changing Member Site Academy to Membership Academy is such a big deal for us The $10 secret behind The Membership Guys brand... Why your logo is one of the least important elements of your businesses brand Our top takeaways for anyone going through a brand refresh
09/07/2019 • 50 minutes 54 seconds
4 Things That Have Made Us More Productive Membership Owners
Membership site owners wear a lot of hats and juggle a lot of tasks on a day to day basis. With so many moving parts, and so many plates to keep spinning, anything that we can do to streamline our workload and become a little more efficient is a big win. In this episode of The Membership Guys Podcast, I talk about 4 specific things we do within our business to make us far more productive in running our membership Episode Summary: The one small change to our video creation process that cut production time in half The specific way we involve our team members in our regular live calls that seriously lightens the workload for us How batch creating several months worth of content at one time is far more efficient than doing it on the fly The importance of documenting processes for any task you repeat more than once per month
02/07/2019 • 14 minutes 51 seconds
Using Segmentation to Increase Leads and Member Sales
Are you trying to be all things to all people with your content? The truth is, the more broad your content is, the less compelling, relevant and effective it's likely to be for the individual reader. By trying to cater to everyone, you end up catering to no-one. This is where segmentation can be a gamechanger. By identifying 3-5 key segments within your audience, and tailoring not only your content but also your lead generation strategy, your sales funnel and your email marketing to those segments; you can move the needle right across all the important KPI's in your business. More traffic, more leads and ultimately more membership sales. Episode Summary: Why trying to help everyone with your content results in you actually helping nobody! The 3 main options for segmenting your audience, and how they apply to memberships How to apply segmentation to not only your membership site, but also your
25/06/2019 • 12 minutes 28 seconds
6 Simple Ways to Make Your Members Feel Extra Special
Are you delivering an exceptional member experience? Your membership could have the best content in the world, but if your member experience isn't up to scratch then people just aren't going to engage. They're less likely to log in, less likely to consume your content or participate in your community, and ultimately less likely to stick around long term. Much of crafting a remarkable member experience comes down to finding ways of making your members feel extra special, and in this episode I highlight 6 simple ways to do just that. Episode Summary: Don't underestimate the importance of personally welcoming new members to your site How making a deliberate effort to loop other members into conversations can be hugely empowering Why you need to be attentive to your power users and reach out to people who are slipping away How using your platform to showcase members and celebrate their successes is a major win-win</li
18/06/2019 • 16 minutes 16 seconds
How to Attract Better Members Who Will Stick Around Long Term
Attracting the right people to your membership is essential for the growth of your business. Not all members are created equal - the best ones will consume your content, positively engage with your community and actually use what they're paying for. These are the members who will stick around for the long term. But how do you tailor your marketing to ensure you're attracting more of the right type of member? Episode Summary: Why trying to get sales at any cost is a dumb mistake we see too many people making The qualities and characteristics of members who are more likely to stay subscribed long term The gulf in difference between a member who is interested in your topic, and one who is committed to it Steps you can take to better identify your ideal members, and adapt your marketing to appeal to those people
11/06/2019 • 12 minutes 4 seconds
The Tools We're Using For Our Membership - 2019 Edition
We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website – Member Site Academy – as well as the reasons why we chose those particular options. Episode Summary: Which membership plugin and other software we're using to power Member Site Academy Why you don't need to use the exact same setup that we use (or anyone else is using) Changes we're considering making to our tech stack and frustratio
04/06/2019 • 19 minutes 56 seconds
203 - Behind The Membership: Building a 7 Figure Bass Empire with Scott Devine
This week we're doing something a little different on The Membership Guys Podcast! You may or may not know that we actually have another show called 'Behind The Membership', which is hosted by the one and only Callie Willows Behind The Membership features hype-free, no-fluff, frank conversations with real membership site owners just like you about the highs, lows and day to day realities of running a paid membership business. These are real people, real stories, real memberships. We're gearing up for our THIRD SEASON, which will be kicking off on June 13th; but to whet your appetite we've gone back into the archives from past seasons and picked out one of our favourites to share on The Membership Guys Podcast. This episode features Scott Devine from Scott's Bass Lessons Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we saw his site go from free YouTube videos and a PayPal donate
28/05/2019 • 1 hour 3 minutes 18 seconds
Using the 'Splinter' Strategy to Sell More Memberships
Memberships can be challenging products to sell, as often they're made up of so many different things that it's hard to get specific in your marketing. One way to counteract that is with the "Splinter" strategy. This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing. In this episode I dig deeper into how the "Splinter" strategy works for memberships and talk about how you can start testing it within your own business. Episode Summary: Why one of the best things about memberships also makes them challenging to sell What the 'splinter' strategy is and how it applies to membership websites How 'anchoring' is used to make joining your membership a total no-brainer Simple ways to test and validate whether the splinter strategy will w
21/05/2019 • 14 minutes 46 seconds
7 Things You Need to Validate Before Starting a Membership
It's easy to get carried away in those early days of planning and building a membership site. So many people get overexcited by their idea and a little too swept up in the process that they skip the first few fundamental steps. Most importantly: idea validation and research. And then when they launch their membership and it doesn't quite go to plan, they're left scratching their heads wondering where it all went wrong. In this episode, I highlight the 7 most important things that you need to validate BEFORE moving forward with your membership idea. Episode Summary: The important of solving problems for your members, and how to know which problems people will actually pay for a solution to. Why identifying a gap in the market is over-rated, and doesn't always mean there's an opportunity for you. How having the perfect product and a 'hungry' market is not enough. There's an important third ingredient... Why y
14/05/2019 • 19 minutes 11 seconds
Ask Us Anything: Mike and Callie Answer Your Questions
We're celebrating a huge milestone for The Membership Guys Podcast as we hit our 200th episode! To mark the occasion, we thought we’d do something a little special... So both Callie and I opened the floor up to you, and invited our members and wider audience to ask us absolutely anything you wanted - about anything! We’ve picked the best questions and answered them together in this special 200th episode. Enjoy! Episode Summary: How we handle working together, and our top tips for running a business with your spouse If we could go back in time, what would we do differently with our membership? What were those early days like for us? What challenges did we have? Did we have any doubts or fears? PLUS we discuss everything from community engagement to videogames, movies to content strategy and more!
07/05/2019 • 1 hour 23 minutes 22 seconds
12 Types of Content To Include In Your Membership Site
Membership websites are a value exchange. As long as you keep delivering value to your members - in the form of content, resources and ongoing investment in your product - they'll keep giving value to you in the form of their continued subscription payments. So what content can you actually include in your membership in order to ensure you keep up your side of the bargain?
30/04/2019 • 14 minutes 5 seconds
What To Do When Someone Steals Your Membership Content
When publishing content online - whether freely or inside a membership - there's always the chance that someone will copy or steal your hard work. In truth the only way to guarantee that this won't happen is to not publish anything online. However this doesn't mean you should just roll over if it happens to you. In this episode I give my top tips for dealing with people stealing and copying your content, with specific examples of the process we use in our own business. Episode Summary: The two main types of content theft that membership owners are susceptible to, and what you can do about them. Why the worst type of theft is the one where the offender likely doesn't realise that they're doing something wrong! What copyright theft actually means, and how to identify and gather evidence on more nuanced cases The process (and exact wording) that we use for approaching people who have ripped off our content
23/04/2019 • 34 minutes 19 seconds
How to Reduce the Price of Your Membership (Without Alienating Existing Members)
Reducing the price of your membership might sound like the last thing you'd ever want to do. As time goes on and you add more content, the value of your membership increases - so surely you'd be considering putting your prices up, not down? Why would you want to go backwards? However there are some situations where lowering your price might make total sense. Maybe what you're offering has actually changed? Maybe you got your pricing wrong from the start? Maybe you started off very hands-on but now you want to remove yourself from the picture. These are just a few scenarios where a price decrease might be considered. In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn't cause problems with your existing members. Episode Summary: Situations where you might need to consider reducing the price of your membership site Why it's more complicated than you might realise
16/04/2019 • 32 minutes 34 seconds
Should I Create a Membership Website or an Online Course?
Whether you're teaching a specialist subject, or want to support others who share your interests; it's now easier than ever to reach a global audience and get paid for sharing your time, skills, experience and expertise. Two of the best models for doing so are online courses and paid membership websites. However with those terms often used loosely and interchangeably, it can be tricky figuring out which is best for you. In this episode, we discuss the differences between courses and membership sites, and talk through the key factors to consider when choosing which to create.
09/04/2019 • 28 minutes 12 seconds
From The Vault: What To Do If Your Membership Launch Fails
We can spend months creating content, writing workbooks, pulling our hair out, and spending a small fortune on promoting a new membership site and then when we finally launch it… nobody joins. We all dread this as membership owners; and when it happens, the panic sets in and we start scrambling to rearrange the website, add testimonials, and change prices. This is all completely irrelevant stuff and won’t turn things around. So what should you do if your new membership fails?
02/04/2019 • 22 minutes 22 seconds
From The Vault: How to Deal with Problem Members Inside Your Community
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with. However no matter hard you try to get only the “right type” of people in your membership, you will inevitably experience problem members. Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them? I address that question and more on the latest episode of The Membership Guys Podcast. Episode Summary: The questions you need to ask yourself before dealing a ‘problem’ member How to implement a two-tier “strike” based approach to dealing with issues When it’s the right time to kick out difficult members The process and steps to take when removing someone from your membership<
26/03/2019 • 17 minutes 27 seconds
From The Vault: How to Streamline the Production of your Membership Content
Creating membership content can be one of the most time consuming parts of running a paid membership website. If you’re billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content. In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you’re not constantly grinding to put out new content. Episode Summary: Two key mindset shifts to embrace that will change how you approach your membership content What content you should be creating, and how to deliver more while actually REDUCING your workload The steps you need to take before hiring someone to help you to produce content The one thing that will make a monumental difference to your content production process
19/03/2019 • 29 minutes 41 seconds
The Worst Membership Experience EVER - with Callie Willows
Less than a month ago, Callie bought a book. Unbeknownst to her, that simple act would be the start of the single worst buyer experience she's ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out. In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through... Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!) Episode Summary: Why tricking people into joining your membership is a seriously dumb strategy! (And could land you in serious trouble) Ignoring support emails and deleting comments from your community will hurt your rep and cost you customers Trying to hold members hostage and making it impossible to cancel doesn't work Why seeing people who lack integrity and use ba
12/03/2019 • 46 minutes 9 seconds
How Big Does My Membership Need to Be In Order to Be Successful?
Many people measure success according to vanity metrics. How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend. But is success as a membership site owner all about how many members you have? Or is it about the money you make? Or the lifestyle your membership affords you? I give my take in this week's episode of The Membership Guys Podcast... Episode Summary: Are your goals ambitious enough? And if they're not, does that make you a bad entrepreneur? Why member numbers are meaningless when it comes to assessing the success of your membership Would you trade in a measure of personal happiness for a measure of increased profit? How small membership sites can actually be more attractive
05/03/2019 • 14 minutes 33 seconds
Should You Drip-feed Your Membership Content?
If you’ve spent much time looking at online courses or membership sites and their associated plugins and software, then you are probably already familiar with the terms ‘drip feeding’ and ‘content dripping’. Drip feeding is essentially time-releasing your content so that it isn’t all available to someone immediately after they sign up to your site. But unlike simply providing ongoing content (where new content is released into the general membership regularly), your content is released on a set schedule based, usually, on when the member signed up. While this can be a great way to stagger content, prolong subscriptions and avoid 'hit and run' members; there are some downsides to consider. In this episode, I discuss the pros and cons of drip-feeding your membership content.
26/02/2019 • 20 minutes 22 seconds
How Do I Know That I'm Delivering Enough Value in My Membership?
It can be difficult to judge whether or not you're delivering enough value in your membership for the price you wish to charge. That's mostly because "value" is an abstract concept. There is no scientific formula behind it; it's not something you can accurately measure - it's entirely subjective, based entirely on individual perception. So how do you know if you're getting it right? It is even possible to know?! That's what we're tackling in this episode of The Membership Guys Podcast. Episode Summary: What 'value' truly means in the context of online memberships The most common mistakes people make when pricing their membership and assessing what it's worth Questions you can ask yourself to get a better measure of whether you're delivering enough for what you're charging What do your members care about most, and how does that factor in to their perception of the value your membership offers
While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently. In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business. Episode Summary: Why platforms such as Patreon and the creator programs offered by YouTube and Facebook are giving way to a new breed of online membership. How some memberships give away their content for free initially, and then charge money for access to their archive How one of the oldest offline content distribution models could be used for a membership website Giving your members "credits" to allow them to purchases limited quantities of content
12/02/2019 • 21 minutes 30 seconds
Should Your Membership Offer Multiple Different Levels?
One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single 'all access' option. While we always advocate for simplicity, there are definite pros and cons to consider. In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a 'middle ground' for people who prefer to stick with a single level. Episode Summary: Pros and cons of offering multiple different membership levels The benefits of keeping things simple in your membership (especially at the beginning) How "price anchoring" can increase sales, and an alternative way to leverage it Why you shouldn't differentiate your membership levels based on content alone
05/02/2019 • 26 minutes 12 seconds
6 Tasks You Should Outsource To Make Your Membership More Manageable
Most membership owners - especially those earlier on in their journey - try to do everything themselves Chris Ducker refers to this as "Superhero Syndrome" - where you convince yourself that everything in your business rests on your shoulders; that you’re the only person who can possibly handle it all. But it’s a fallacy. You shouldn’t be trying to do everything yourself because it’s just not sustainable, especially as your membership grows. In this episode of The Membership Guys Podcast, I highlight 6 key areas of your membership business that you should look to outsource in order to free you up to focus on the things that only you can do. Episode Summary: Why trying to do everything yourself is actually bad for your membership (and your members!) Outsourcing isn't just about offloading tasks you're no good at or think are 'beneath you' How to change your mindset about paying for specialist help Why you ne
29/01/2019 • 17 minutes 13 seconds
Planning a Conference: Behind The Scenes Of Retain 2019
This year we embark on our biggest and most daunting challenge to date - running our very own live conference: Retain 2019 It's something we've wanted to do for years, and we're beyond excited to bring together hundreds of membership site owners from around the world for 2 days of amazing speakers and high-level networking. But the journey has not all been smooth sailing... In this episode of The Membership Guys Podcast, I take you behind the scenes of the story so far, revealing our thought process, strategy and sharing the highs and lows of orchestrating this kind of event. Episode Summary: Why we've waited until now to run our first conference of this scale What happened that almost made us throw in the towel and cancel the entire event The specific steps we took to validate our idea for this event, including our pre-sale strategy Insights into choosing speakers, picking a location, approaching sponsors and mor
22/01/2019 • 57 minutes 23 seconds
Essential Features of a Successful Membership Sales Page
Your membership sales page is perhaps the single most important piece of the puzzle for attracting member signups. Whether it's a cold lead or someone who has been following you for years - it's your sales page that needs to seal the deal and help them to make the final decision to join your membership. So it's crucial that you get it right! In this episode I walk through the key elements that every membership sales page should have in order to maximise new member sales. Episode Summary: Why you need to zero in on the problems and pain points your potential members have, and how to use that info on your sales page The importance of transparency, particularly when it comes to your membership pricing What "risk reversal" is and why it plays such a big part in crafting an effective sales page Pre-empting your customers questions and overcoming objections that might stop them from joining
15/01/2019 • 12 minutes 55 seconds
Planning Your Content for the next 12 Months with Janet Murray
Most online memberships involve content. A lot of content. Not only are you creating content for your membership, but often you're blogging, podcasting or creating videos as part of your marketing strategy too. It can be a lot to handle! That's why it's crucial to have a solid plan for your content production, so you know well in advance what you need to create in order to schedule accordingly and avoid constantly doing everything at the last minute. In this episode I'm joined by Janet Murray to discuss how to plan an entire year's worth of content, and the tips and tools you need to help you stay on track.
08/01/2019 • 51 minutes 49 seconds
6 Types of People Who Should Start a Membership Website
Considering starting a membership website in 2019? Perhaps you should be... In this episode I look at 6 types of people who are especially well suited to starting a membership site, and discuss some of the various strategies they could consider.
01/01/2019 • 23 minutes 9 seconds
10 Most Popular Episodes of The Membership Guys Podcast in 2018
And so another year draws to a close... How was 2018 for you and your membership? Rather than lament the passage of time, once again we're wrapping up the year by taking a look back at the most loved episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of the past 12 months. Thanks to each and every one of you for your continued support of the show - here's to even more membership awesomeness in 2019!
25/12/2018 • 39 minutes 5 seconds
Lead Generation Essentials for Membership Site Owners
Lead generation is a critical part of the sales process for membership owners. For most membership businesses, this means getting people to subscribe to your email marketing list, where you can engage with them further on a more direct basis and guide them towards joining your membership site. In this episode of The Membership Guys Podcast, I talk about how to convert website visitors into email leads, and give my top tips for increasing both the quantity and the quality of the leads that you generate.
18/12/2018 • 17 minutes 58 seconds
Why You Should Keep Things Simple with Your Membership
It's easy to get carried away when creating a membership website. We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website. And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use. It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too. In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.
11/12/2018 • 17 minutes 35 seconds
Running a Membership over the Holidays - 6 Things You Should Do
As the year draws to a close and many inside your membership and your wider audience will be in a festive mood, what sort of things should you be doing as a membership owner? Whether you're a Christmas fanatic or a modern day Scrooge - the festive season brings with it a few unique opportunities for your membership business. In this episode of The Membership Guys Podcast, I talk about 6 things you should do in your membership over the holiday period. Episode Summary: Creating "year end review" content - what we do at The Membership Guys, and some ideas you can try The importance of taking time away from your membership over the holidays Reviewing your achievements in the past year and setting goals for the next 12 months How the festive season affords you more opportunities for promotional campaigns
04/12/2018 • 26 minutes 14 seconds
Where to Find Reliable Tech Support for your Membership Site
Membership websites have a whole mess of moving parts - plugins, themes, integrations, payment processors - they all add up to make memberships one of the most complicated types of sites that you can build. And even if you have help getting everything up and running, chances are there'll be numerous times you'll need a bit of tech support in the day to day running of your membership. But finding reliable help with the technical side of building and maintaining a membership can be a crap-shoot. In this episode of The Membership Guys Podcast, I run through some of the most viable options for finding tech support that you can rely on for different stages of your membership. Episode Summary: The number one resource for learning how to build your membership site yourself (Spoiler alert: it's Member Site Academy - because of course it is!) How to distinguish
27/11/2018 • 25 minutes 47 seconds
Growing Your Membership by Doing Things That Don’t Scale
The "one to many" aspect of a membership site is what makes it such an attractive business model. The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is. However sometimes in order to get to the next level, you need to do a few things that don't scale too well... Episode Summary: How to add a personal touch to your membership without spreading yourself too thin Times where offering a "done for you" or "done with you" service may actually benefit your membership as a whole The value of taking your community offline and organising real world meetups The biggest challenge in selling a membership, and the specific tactic that works best for overcoming it<
20/11/2018 • 37 minutes 52 seconds
5 Ideas to Take a Successful Membership to the Next Level
Much of what we discuss here at The Membership Guys revolves around building and growing a successful membership. But once you've reached a point where you can call your membership "successful" - what's next? For many, the continued growth of their membership - increasing member numbers and revenue - is the be all and end all of their ambitions. And that's a perfectly valid goal. But for those who want more, what does that "next level" look like? In this episode, I discuss 5 ideas for how you could take an already successful membership business to even greater heights. Episode Summary: The damaging effects of becoming complacent in your approach to your membership Memberships are an evolution and should change over time, but not ALL change is good... The biggest mis-steps membership owners make when it comes to their community Why you shouldn't blindly follow the advice of experts and "gurus" - and yes, tha
13/11/2018 • 30 minutes 52 seconds
11 Bad Habits That Could Be Hurting Your Membership
Running a membership requires you to get into the routine of regularly showing up, serving your members by creating valuable content, interacting in your community, answering support queries and so on. These day to day habits are the cornerstone of any successful membership - however when developing those positive habits it's all too easy to also develop bad ones. In this episode, I highlight some of the more common bad habits we see membership owners falling foul of, and give my top tips for breaking them. Episode Summary: The damaging effects of becoming complacent in your approach to your membership Memberships are an evolution and should change over time, but not ALL change is good... The biggest mis-steps membership owners make when it comes to their community Why you shouldn't blindly follow the advice of experts and "gurus" - and yes, that includes us!
06/11/2018 • 34 minutes 31 seconds
Tactics to Pre-empt and Prevent Member Cancellations
Cancellations are an inevitable part of the member journey. Everyone running a membership deals with them. However that doesn't mean you just have to sit back and let cancellations happen! In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership. Episode Summary: Why it's crucial to get feedback from outgoing members in order to help you zero in on problem areas (and easy fixes!) Monitoring member activity and engagement, and taking action to salvage people who might be slipping away "I haven't got time" is a common reason members leave - what does that really mean and how can you tackle it? Dealing with involuntary churn from failed payments - what's the answer?
30/10/2018 • 41 minutes 3 seconds
Why Member Lifetime Value is More Important Than Churn
Are you worried about the churn rate of your membership? Many membership business owners look at the numbers dropping and panic. They might even believe that the membership business model is flawed, and maybe they should try their luck elsewhere. In this episode, I talk about churn rate and why it shouldn’t be the one thing you think about. This episode instead focuses on THE most important metric – customer lifetime value, and why that should be your focus before you make any decision about the future of your membership. If you’re considering switching from a membership model, listen to this episode first.Essential Learning Points:Why people get worried about churn rateWhy there’s no industry average churn rateHow to look at churn rate with contextWhat lifetime value is and why it’s the most important metricImportant Links & Mentions:
23/10/2018 • 21 minutes 52 seconds
How To Avoid Your Membership Becoming a Burden
Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there's an undeniable buzz you get with every new member who joins. But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you? Or perhaps it's started to feel like a chore? Maybe things haven't gone as planned. Or maybe you've just become complacent. Whatever the cause, if you're starting to feel weighed down by your membership then this can be the start of a very slippery slope. Check out this episode of The Membership Guys Podcast can find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden. Episode Summary: The vicious cycle that occurs when you start to treat your membership like a chore How solid systems and
16/10/2018 • 33 minutes 33 seconds
9 Ways To Save Money When Running Your Membership
With so many moving parts involved in building and running a membership site, the costs can quickly add up. And while constantly trying to penny-pinch and always going with the cheap option isn't the best approach, it's also prudent to ensure you're not unnecessarily wasting money. In this episode of The Membership Guys Podcast, I share 9 ways to cut your day to day costs when running a membership business. Episode Summary: The simple step to avoiding the temptation to buy lots of tools and software that you'll end up never using! How thinking long term with subscriptions and licenses will save you money The importance of regularly reviewing your expenses and stopping any expenditure that's wasted How developing better processes can have an impact on your bottom line
09/10/2018 • 25 minutes 31 seconds
From The Vault: Utilizing Guest Experts for your Membership Content
While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot to your offering. Not only does inviting guest contributors increase the value and variety you provide to your members; but it's also a smart strategy for minimizing the workload involved in creating all membership content yourself. In this episode I talk more about ways to make best use of guest contributors for your membership, as well as how to approach experts and get them to agree to be involved. In this episode, I discuss: The benefits of inviting other experts to contribute to your membership How best to approach your guests and convince them to get involved Examples of the types of membership content you might ask a guest to contribute How to make it easier for your potential guest to say "yes!"
03/10/2018 • 21 minutes 29 seconds
From The Vault: Strategies for Increasing Your Membership Pricing
During the course of running your membership site, there will inevitably come a point where you want to increase your pricing. Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts. Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing... Episode Summary Should you increase the price for existing members or just new ones? How a pending price increase gives you a huge promotional opportunity that can bring in an influx of new signups. Timing your price increase to ensure maximum impact Alternatives to raising your membership pricing that you might want to consider
26/09/2018 • 22 minutes 49 seconds
From The Vault: How to Decide Which Content Should Be Free vs Paid
Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community. Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership. In this episode of The Membership Guys Podcast, I tackle this subject and look at some of the things to consider when deciding whether your content should be free or paid... Episode Summary The truth behind the notion that membership site owners are selling content (spoiler: that's NOT what you're selling!) Some of the obvious differences between free and paid content 5 questions to ask yourself to help determine whether a piece of content should be free or should be paid Why membershi
19/09/2018 • 15 minutes 17 seconds
Repurposing Your Membership Content with Amy Woods
The typical membership site owner creates a LOT of content. Not just for their paying members, but as part of their marketing strategy too. It's a lot of work - so anything you can do to increase the impact and the reach of the content you create is a big win. Content repurposing can help you squeeze every drop of value from your courses, tutorials, blogs, videos and podcasts; and in today's episode of The Membership Guys Podcast, I'm joined by the queen of content repurposing - Amy Woods from Content10x - to discuss ways that you can repurpose your membership content. Episode Summary: The right way to approach repurposing your content to ensure you stand out, not just making more noise Should you try to "be everywhere" when it comes to content platforms and social media? Specific things you can do to repurpose both your paid membership content as well as your free content The 2-3 steps you can take - starting wit
12/09/2018 • 1 hour 20 minutes 37 seconds
Looking Back at Year 3 of the Member Site Academy
Wow, time flies when you're rocking the membership world! In what has become an annual tradition - we're celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business. And of course I'm joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy. In this episode, Callie and I discuss: Picking up where we left off at the end of our 2nd year and discussing where we went from there. Changes we've made to our strategy and the reasons and circumstances behind those decisions Our highlights from the past 12 months, what's worked, what hasn't and what challenges we've faced A sneak peek at our future plans for the Member Site Academy and the business in general
05/09/2018 • 1 hour 27 minutes 43 seconds
How to Deal With Negative Feedback About Your Membership
As your membership grows, so too does the likelihood that you'll encounter negative feedback from your members. You can't please everyone, it's a fools errand to even try. But what do you do if one of your members says something you don't like about your membership? How you react to and process negative feedback can have real implications on the way you run your membership. In this episode of The Membership Guys Podcast, I share my advice on handling negativity the right way, and give my tips for turning it around and using this sort of feedback for the betterment of your business. Episode Summary: Why you shouldn't immediately react to negative comments and feedback How to figure out whether it's actual negative feedback or just something you don't want to hear The importance of finding context for the feedback you receive Do you even need to respond if someone says something negative?
29/08/2018 • 17 minutes 27 seconds
6 Ways to Use a Podcast to Promote Your Membership
Podcasting can be an extremely effective outlet for experts and influencers to expand their reach, grow their audience and demonstrate their credibility. And for membership owners, a podcast can be a great source of new members too. In fact our podcast is perhaps one of the most important pieces of our marketing puzzle, and helps generate hundreds of thousands of dollars in membership sales each and every year. In this week's episode of that very podcast, I share 6 ways that you can use podcasting to promote and grow your membership website. Episode Summary: Why holding out for sponsorships is a dumb move for anyone who runs a membership website How to organically talk about your membership on every single episode without being salesy and annoying your listeners Ways to leverage your existing membership content as part of your podcast Running a promotion just for podcast listeners - and what you need to avoid
22/08/2018 • 30 minutes 58 seconds
No, Average Member Retention Is NOT Only 3 Months
"The average length of time someone will stay subscribed to your membership is just 3 months." You’ve heard that before, right? You’ve no doubt seen "experts" throwing this statistic around. Heck, if you dig hard enough I wouldn't be surprised if we've repeated it ourselves once upon a time! Well here’s the truth - that 3 month average subscription length? It’s nonsense. Utter nonsense. In today’s episode I look at where the whole 3 month myth came from and why it’s persisted - but more importantly I talk about what the actual average subscription length for membership sites is. Episode Summary: Where the "3 month average" member retention myth came from, and why it's stuck around so long. Why it's impossible to determine an exact industry average for online memberships. A more accurate ballpark average subscription length, backed up by data. Why it really doesn't matte
15/08/2018 • 17 minutes 16 seconds
What Does Facebook Announcing Paid Group Subscriptions Mean For the Membership Space?
On June 20th, Facebook officially announced that they are trialling the option for Group admins to charge a recurring subscription fee to their members. This is definitely a huge move, and one that capitalises on the fact that there are already many membership owners using Facebook Groups "unofficially" for their paid community. So what does this mean for the membership industry? Should we all pack up our things and move our memberships over to Facebook? If you've been following us for a while, you probably know the answer to that one... In this episode, I dissect this announcement as well as some other recent developments with Facebook groups and revisit the contentious topic of using them for your membership community. Episode Summary: What we know about the Facebook paid group su
08/08/2018 • 14 minutes 21 seconds
5 Options For Starting a Membership BEFORE You've Grown Your Audience
We're constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership. However for some people the temptation to rush headfirst into their membership is just too strong. Truth is that if you haven't built an audience that you can mobilize and monetize, you're going to find it an uphill struggle trying to get your membership off the ground. But it's not all doom and gloom. In this podcast, I share 5 options you have if you're wanting to build a membership before building your audience. Episode Summary: The importance of validating that there actually IS a market for your idea and that you've done your research Why it's worth delaying your plans to focus on building an audience first (and what we did to prepare for our own membership launch) The 3 different options you have for accelerating your growth Alternative produ
01/08/2018 • 26 minutes 52 seconds
4 Ways You Can Use a Membership to Supplement Your Existing Business
When we talk about membership sites, typically it's in the context of being the main part of the membership owner's business. However that's not the only way to do it. In this episode of The Membership Guys Podcast, I dig into 4 of the main ways you could create a membership site that's secondary and supplementary to the real focus of your business. Episode Summary: Why it's okay to not have a membership as the main focal point of your business How a free membership site can work like gangbusters for generating qualified sales leads Ways to use a membership to take your service business to the next level and crush your competitors A simple way to use a membership website in conjunction with selling high-ticket courses and programs.
25/07/2018 • 15 minutes 9 seconds
How Many People Can I Realistically Expect To Join My Membership?
This is the ultimate “how long is a piece of string” question. There’s no exact science or specific formula that will accurately predict how many people are likely to join your membership. However when setting goals for the launch of a new membership site, or even the growth of an original one, it’s useful to know whether your aspirations are realistic or just pure delusion! In this episode, I attempt to answer this unanswerable question, and give my “rule of thumb” guidance for predicting how many people you can realistically expect to join your membership. Episode Summary: Why it’s impossible to accurately predict how many membership signups you’ll get Identifying your core audience size, and the mistake so many people make with this The two most important factors affecting the percentage of your audience who will join
18/07/2018 • 15 minutes 19 seconds
Creative Ways to Improve Your Member Experience with Andrew & Pete
In today's online world you're increasingly competing with a lot of noise and distraction when it comes to your members time and attention. How do you stand out? What can you do to deliver a member experience that will make logging into your membership and spending time in your community preferable to watching hilarious cat videos on YouTube or chatting with friends on Facebook? Andrew and Pete are two of the most creative content marketers in the world. And that creativity carries over to their own membership community too. In this episode of The Membership Guys Podcast, we look at what they're doing to craft a truly unique and remarkable member experience, and they share their tips on how you can think outside the lines and start being more creative with your membership. Episode Summary: Why you shouldn't just do what everyone else does, and how to truly stand out from your competition. <l
11/07/2018 • 1 hour 15 minutes 3 seconds
How To Level-Up by Creating a Membership Ecosystem
So your membership is ticking along nicely, you're bringing in new members at a steady rate (and they're sticking around too), you've got your systems and processes nailed and everything is running like clockwork. What next? There are a few different paths you can take for growing and scaling your membership business; but in this episode I want to talk about my favourite approach, one that's perfectly suited to the membership model. And that is creating an 'ecosystem' of products and services with your membership smack-bang at the heart of everything. Episode Summary: Why membership owners should break from the traditional "value ladder" strategy for offering additional products and services Your existing member base is the single most qualified segment of your audience for anything else you have to sell Why your first priority should be getting new members rather than trying
04/07/2018 • 10 minutes 27 seconds
Mark Asquith On Changing Your Core Business Model
Making the move from working one on one with clients, to running a "one to many" subscription business like a membership can be a daunting transition. It's one Mark Asquith made several years back, when he called time on his successful digital agency to focus entirely on his SAAS company. And it's a journey we've taken ourselves with The Membership Guys. In this episode of The Membership Guys Podcast, we discuss our respective journeys, and Mark shares an inside look into how he made the transition both from a practical sense as well as a mental one. It's a must-listen episode for anyone looking to make a similar switch in their business. Episode Summary: How many entrepreneurs create a "lifestyle prison" by following the wrong advice The practicalities of transitioning from agency owner to running a subscription business Key mindset changes you need to make in order to successf
27/06/2018 • 1 hour 6 minutes 27 seconds
Where To Host Videos For Your Membership?
Most memberships in the online space feature some form of video content. But the question of where to host these videos continues to confuse many membership site owners. In this episode of The Membership Guys Podcast, I delve into the 6 main options you have for hosting your membership videos and give my definitive recommendation (as well as what the absolute no-no is when it comes to video hosting) Episode Summary: Why it's important to use a purpose-built video host rather than simply using a file hosting company What are the implications of storing video files on your own website host or server? Are those unlisted videos on YouTube really as protected as you thought they were? Our number one video hosting recommendation for membership owners.
20/06/2018 • 16 minutes 1 second
What Should Be Your Membership's Refund Policy?
Refunds suck. Let's face it - someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund - having a fair refund policy is ultimately a good thing for you and for your membership. In this episode of The Membership Guys Podcast, I explore the best ways to deal with refund requests, and provide my top pointers for what you need to include in your membership's refund policy. Episode Summary: Why you should have a fair refund policy, even if you have totally legit reasons to not want to give money back The problems and pitfalls with trying to fight back against refund requests Key conditions to include in your membership's refund policy What to do if someone asks you to refund several months of membership payments
13/06/2018 • 22 minutes 40 seconds
6 Quick & Easy Membership Sales Tactics To Try Out This Month
Much of the marketing advice you'll come across conditions you seek out a magic bullet that will unlock a tidal wave of leads and sales. The blueprint for the perfect funnel; the foolproof launch strategy; the latest killer Facebook ads hack. It's all nonsense. There is no "easy button" - and the people telling you there is are almost always trying to sell you something (or regurgitating the advice of someone else whose "magic beans" they bought) Truth is that it's extremely rare to find one big thing that will move the needle in your membership. It's about doing a lot of the little things, and doing them well. This week, I'm sharing with you 6 very quick, very simple marketing tactics that you can try out with minimal time or effort. Some of these might sound obvious to you, but so often we see people overlooking the no-brainer stuff because they're searching for that magic bullet. So, forget searching for your 'Golden Goose', list
06/06/2018 • 22 minutes 56 seconds
The 3 Questions That Will Accelerate Your Membership Growth
A clear understanding of what makes your audience tick is key to ensuring your marketing is on point. So often people forget this. They get swept up in the latest quick fix marketing tricks, Facebook ad hacks and flavour-of-the-month sales funnels that they ignore that the foundation of successful marketing is understanding your audience. Their pains, their problems, their motivations. This stuff isn’t difficult to zero in on. And in this week’s podcast, I discuss the 3 questions every single membership site owner should be asking, and what to do with the answers to improve both your marketing and your retention strategies. Episode Summary: Why you need to understand your members motivations in order to refine your marketing communications The 3 most important segments of your audience that you need to be speaking to Specific examples of how to use member (and non member) feedback in order to change your sales page,
30/05/2018 • 16 minutes 55 seconds
How to Tap Into Your Existing Members to Create Social Proof.
Social proof is a powerful marketing tool. Everyone expects you to talk about how awesome your membership is - that's a given - but when others back you up then it's a whole different ball game. Testimonials, endorsements and success stories go a very long way - and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base! In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.
23/05/2018 • 21 minutes 4 seconds
5 Biggest Risks Facing Membership Owners
There's an element of risk involved with every type of business. Particularly online. However when it comes to membership sites there are a few things in particular that you want to pay special attention to. In this episode of The Membership Guys Podcast - I look at 5 of the biggest risks membership owners need to be aware of and give my top tips for pre-empting and preventing problems. Episode Summary: How some membership owners are building on borrowed land, and what problems this may cause in the long run Tips for keeping your membership secure and minimising the risk of your site being hacked Protecting your intellectual property and your membership content How your particular membership model and strategy could be leaving you wide open
16/05/2018 • 29 minutes 1 second
8 Simple Ways to Add a Personal Touch to your Membership
The one-to-many aspect of the membership model is one of it's greatest benefits. Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business - however it does come at a cost. The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you. However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that. Episode Summary: Why even the smallest personal touch can make a massive difference within a one-to-many environment How video can really help you to make a deeper connection with members Tactics for offering personal coaching in a highly leveraged, manageable way that doesn't overburden you How to gain better insights into
09/05/2018 • 33 minutes 31 seconds
The Potential Downsides of Using Gamification
Gamification is the strategy of using gameplay elements as a means of encouraging engagement with your product, course or membership. Typically with membership sites, this manifests itself as point systems, badges and other rewards for completing content or contributing in your community. While gamification can be a highly effective strategy, it isn’t a “magic button” for creating an engaging member experience, and if implemented poorly can actually have an adverse effect on your membership. In this episode I discuss some of the potential problems with using gamification techniques for memberships.
02/05/2018 • 13 minutes 17 seconds
3 Ways To Enable Shared Group Access To Your Membership
Are you in an industry where there may be a demand for group access to your membership? Whether it's partners in the same business, employees in a single company, or even just an entrepreneur wanting their assistant, web designer or some other member of their team to access your site - it's not uncommon to receive requests to provide shared access. In this episode I discuss the 3 ways you can facilitate this in your membership site.
25/04/2018 • 13 minutes 27 seconds
Should You Let Members Cancel Their Subscription Themselves?
Cancellations suck. There's no denying it. Obviously a member ending their subscription is pretty much the worst case scenario. By nature of the business model it's pretty much the last thing we want to happen, right? So why would you make it easier for members to leave by giving them the ability to cancel their membership themselves without you being involved or having a chance to talk them round? In today's episode of The Membership Guys Podcast, I dive into the pros and cons of allowing members to cancel their own subscriptions vs implementing a process that requires them to contact you first if they want to leave.
18/04/2018 • 15 minutes 45 seconds
4 Ways to Improve Your Live Member Calls
Live calls are a great way of delivering value to your members without a lot of the headaches and added effort that goes into creating many other forms of member content. Webinars, live Q&A's, member coaching calls - this sort of content is ideally suited to most types of memberships. In today's podcast episode, I dive deeper into how to get the most out of live member content and give my top tips for raising the bar and improving the quality and impact that it can have. Episode Summary: Why live calls such as webinars and Q&A sessions are a great addition to your membership Recommendations for reducing the tech barriers for members to attend How one change can help you to create a more personal connection Ways to get more people to turn up live to your calls
11/04/2018 • 16 minutes 56 seconds
Should Membership Trials be Free or Paid?
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try. However should that trial be free, or should it involve a nominal charge? In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership. Episode Summary: How offering a trial on your membership can significantly increase sales Why most people instinctively choose to make their trials free The psychology behind a trial period, and how it differs from free vs paid The only metric that matters when assessing the performance of your trial
04/04/2018 • 8 minutes 36 seconds
From The Vault: How Much Content Do You Need to Launch Your Membership?
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors. Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”? In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch. As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors. It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we ha
28/03/2018 • 19 minutes 34 seconds
From The Vault: Can You Launch a Membership Site Without an Audience?
If a membership site launches with no audience to notice, has it truly launched? In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience. I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast. Episode Summary Why "build it and they will come" is a terrible business strategy The main benefits of building your audience before building your product Why piggybacking on other people's audience is a limiting approach How to get started on building an audience for your membership
21/03/2018 • 19 minutes 24 seconds
From The Vault: Avoiding Burnout When Running a Membership Site
It's very easy to fall into bad habits as a membership site owner when it comes to over-working and putting too much pressure on yourself. This often leads to burnout, which in turn adversely affects your membership site. In this episode of The Membership Guys Podcast, I give my tips on how you can avoid burning out when running a membership site. Episode Summary Why over-burdening yourself is not only bad for you, but for your members too The importance of context, and understanding where your membership fits in the grand scheme of things How to set and manage member expectations What areas of your business you should develop in order to avoid burning yourself out
14/03/2018 • 21 minutes 43 seconds
Why Membership Owners Should Attend Conferences
Conference season is upon us! For some that means cramming into a drab hall in a hotel out in the middle of nowhere, listening to long-in-the-tooth experts drone on for hours on end. For others, it's a chance to take time away, fly to somewhere sunny and fill your brain in between running up a huge bar bill on company expenses. Whichever end of the scale you land on; conferences represent plenty of opportunities for anyone running a membership website. Check out the 10 ways that membership owners can really get the most from industry conferences.
07/03/2018 • 17 minutes 29 seconds
11 Proven Tactics for Starting a New Membership Community
When it comes to membership sites, you’ll often find that people will come for the content, but they’ll stay for the community. An active community is the glue which holds a successful membership together. It’s where your members will form relationships, where they’ll receive and give support, where they’ll build connections and even make friends. It’s things like that which will keep people subscribed to your membership for months and years to come. However starting a community from scratch can be daunting. Which platform should you use? How do you get your members to participate? How do I avoid my community becoming a ghost town? Getting that initial momentum for your community is key to it becoming successful long-term; so here are my top tips for getting started with your membership community.
28/02/2018 • 23 minutes 13 seconds
How Writing a Book Can Help Your Membership with Chris Ducker
Have you ever thought about writing a book? Perhaps you already have? Being a published author can be a huge feather in the cap for anyone running a membership site - particularly one which is based around a personal brand, where you're the expert or thought leader. Chris Ducker knows just how powerful writing a book can be for membership owners. His first best-selling book Virtual Freedom played a huge part in laying the foundations for what has now become his Youpreneur community. And it's that very community that has since fuelled his brand new book 'Rise Of The Youpreneur.' To celebrate its release, I invited Chris back on the show to discuss how the book factors into the growth of his membership site, and the how being a membership owner has affected the process of writing a book. Episode Summary: How having a membership is beneficial to the process of writing a book. Where your book fits into your members
21/02/2018 • 45 minutes 48 seconds
How to Generate New Ideas for Membership Content
Your membership content comprises a large part of the ongoing value your site offers. But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry? In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content. Episode Summary: Ways to "crowdsource" content ideas for your membership How to identify and take advantage of knowledge gaps in your industry Methods we use ourselves inside Member Site Academy to solicit content ideas from our members What to do with the ideas that you generate
14/02/2018 • 8 minutes 41 seconds
Why Membership Owners Need to Niche Down
The most successful memberships are those that cater to a specific niche. Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves. If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty. But how do you figure out your niche? And what happens once you’ve become successful in a specific area? Should you stay put, or expand your reach? I answer all of these questions and more on this episode of The Membership Guys Podcast. Episode Summary: Why being a specialist beats being a “jack of all trades” The biggest mistake people make once they become successful in a niche The 3 different ways to pick a niche and differentiate your offering Why “For X” is the most powerful phrase for positioning your membership
07/02/2018 • 22 minutes 18 seconds
7 Ways to Make More Money with your Membership
If you're trying to make more money from your membership business there are two ways you can go. One is to try to increase revenue from your existing membership site - and the other is to look at opportunities for offering additional products and services to your customers. In this episode of The Membership Guys Podcast, I explore the 7 main options worth exploring - along with the 3 avenues you absolutely should NOT go down... Episode Summary: The no-brainer areas you should focus on first to increase membership revenue How putting your price up can actually attract (and keep) more members What complementary products and services make sense for membership owners The 3 revenue streams you should stay clear of
31/01/2018 • 31 minutes 13 seconds
4 Simple Ways to Deliver Massive Value to Your Members
Far too often, creating content gets confused with delivering value. Membership owners find themselves on a treadmill of grinding out epic course after epic course because they're convinced it's the only way to keep their members happy and - ultimately - keep them subscribed. It's not as simple as that. Memberships aren't a competition to see who can give members the most "stuff" - it goes deeper than that, and often you can deliver a lot of member value for a relatively small amount of effort. In this episode, I look at 4 no-brainer ways that you could be ramping up the value proposition of your membership. Episode Summary: Why providing value doesn't mean just grinding out epic content How to use your podcast and blog to make your membership more valuable The benefits of giving members priority access and preferential treatment A key part of your role as community leader that's also a maj
24/01/2018 • 18 minutes 42 seconds
Are You Undercharging For Your Membership Site? Probably Not...
Membership pricing is an inexact science. It's natural to wonder whether you've found the sweet spot in terms of what you should be charging your members. However we've seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing. In this episode, I help you to figure out whether you're actually undercharging for your membership, or if you're just thinking about it the wrong way. Episode Summary: How to determine whether you're at the lower end of membership pricing Terrible reasons for wanting to dramatically increase your monthly fee The main factors that determine the pricing 'sweet spot' What 3 choices you have if you do want to raise the price of your membership
17/01/2018 • 30 minutes 46 seconds
You Need To Prioritize These 8 Things in Order to Grow Your Membership
In those early stages of running a membership, your priorities are pretty clear. Most of the time you're mainly going to be focused on getting enough new members to pay the bills, and making sure you're doing enough keep them happy. But what happens once you find yourself on solid footing with the basics? What comes next? Once you're over that initial hump, it's not all plain sailing! Truly scaling your membership comes with it's own set of challenges. In today's episode of The Membership Guys Podcast, I highlight the core things you need to be prioritizing in order to grow your membership and take it to the next level. In this episode: The most effective way to improve membership sales and retention Why (and how) to escape the day to day grind and focus on bigger goals "Solid processes are the bedrock of successful membership sites" How you can work with us to plot out your entire years membership strategy
10/01/2018 • 30 minutes
6 Reasons to Start a Membership Website in 2018
Anyone who has followed us for a while will probably know that we tend to put more effort into talking people out of starting a membership than we do to trying to convince people they should start one. Simple reason is that there are countless snake oil salesman out there portraying memberships as something they're not. We try to save people from that. In fact we kicked off last year with a show all about the reasons NOT to start a membership! However, today's episode of The Membership Guys Podcast breaks from our norm as we take a look at some of the most compelling reasons you should consider starting a membership website in 2018. In this episode: Why Mike usually tries to talk people OUT of starting a membership website! The upsides of recurring revenue for both profitability and business stability How working 'one-to-one' limits you in more
03/01/2018 • 18 minutes 27 seconds
Most Popular Podcast Episodes of 2017
And just like that, another year is almost over! How was your 2017? In what's becoming a bit of a tradition, I'm wrapping the year up by taking a look back at some of the fantastic episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of 2017. Thanks to each and every one of you for your continued support of the show - here's to even more membership awesomeness in 2018! Episode Links (not in order - don't want to ruin the suspense!): Chris Ducker on Running Live Events to Grow Your Membership Insights & Advice from Experienced Membership Owners (Episode 100) Advanced Tips and Tactics for Offering a Membership Trial <a href= "https://www.themembershipguys.com/grant-baldwin-public-sp
27/12/2017 • 41 minutes 38 seconds
Implementing a Consistent Strategy for Marketing Your Membership
When it comes to marketing your membership, not everything is about finding that killer sales funnel or running huge promotions. More often than not, membership success comes from maintaining a consistent baseline of day to day activity – it’s about doing the “little and often” things that keep you top of mind for your audience. This episode of The Membership Guys Podcast digs into the strategy we use for keeping up this consistent strategy, and explores the sort of tactics you should be using to market your membership. In this episode: Why is consistency important in your marketing? What is the DWM Method of membership marketing? What marketing tasks should you be completing on a consistent ongoing basis? The 3 key objectives of a solid membership marketing strategy.
20/12/2017 • 21 minutes 7 seconds
Overcoming 5 Common Objections to Joining Your Membership
Your membership won't be right for everyone, and there are countless random reasons why someone may decide not to join. However in our experience of working with hundreds of memberships, we often see the same 5 objections coming up time after time. In this episode of The Membership Guys Podcast, I reveal the 5 most common objections people have to joining memberships - and more importantly what you can do to overcome them. In this episode: How to stop people thinking that your membership is too expensive. Why social proof and risk reversal are crucial components in your membership sales strategy. The most important thing to have on your checkout page. Why convincing people NOT to join your membership is actually a good thing!
13/12/2017 • 24 minutes 35 seconds
3 Membership Tactics We're Currently Experimenting With
Much of what we do as membership site owners involves experimentation. Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you. We recently pulled back the curtain inside Member Site Academy to share our own experiments and tests with our members as part of the new 'Membership Lab' - and feedback has been incredible. In this episode, I give an overview of 3 of the most recent tactics we've been experimenting with ourselves. In this episode you'll learn: Why we decided to have full transparency by documenting and sharing new tools and tactics we're experimenting with How we're able to provide a personal touch even with a large scale member base Our spin on offering a trial period to entice new sign-ups, and how it's performed so far The methods we're using to keep members upd
29/11/2017 • 21 minutes 3 seconds
Are You Making These 7 Fatal Membership Mistakes?
I'm going to let you in on a little secret... Everyone - even us - makes mistakes with their membership website. In fact it's often from those mistakes that we learn the most important lessons about what works and what doesn't for our own particular product. Most "membership mistakes" are harmless and go by unnoticed; but there are some whoppers that can do real damage to the potential success of your membership website - so let us save you from the biggest boo-boo's a membership site owner can make.
22/11/2017 • 12 minutes 32 seconds
The State of Social Media Marketing with Mike Stelzner
Social media marketing has changed dramatically over the past few years. From the rise of live video, to the huge drop-off in organic reach for Facebook pages. New platforms launching and disappearing seemingly overnight. It can be hard for the busy membership owner to keep up. Mike Stelzner is a man with his finger on the pulse of social media marketing. As founder of Social Media Examiner and the man behind the largest conference in the industry - Social Media Marketing World - he's the first port of call for experts and influencers worldwide when it comes to whats working right now in social media. In today's episode of The Membership Guys Podcast - I talk to Mike about the current state of social media marketing, and chat about how he uses social media and content marketing for both his conference and Social Media Examiners own membership website.
15/11/2017 • 49 minutes 18 seconds
5 Types Of Content That Will Help Build Member Engagement
When charging a monthly payment for access to your membership site, member engagement is key. It’s not enough to have static content that never changes, as once that’s been consumed by your members they’ll have very little reason to stick around. Many membership site owners set out with the intention of continuously adding new courses and premium content to their site; however this typically proves easier said than done, and often the logistics of doing so can be too great an undertaking. Fortunately there are a number of types of content you can produce that will add value to your membership site and give your members something to get their teeth into without requiring a huge amount of effort on your part and on this episode we explore these.
08/11/2017 • 17 minutes 48 seconds
Do You REALLY Need to Add a Community to Your Membership?
We often talk about how crucial community is to long term membership success. In many memberships, even though members join for the content it's actually the community that they stick around for. However that's not always the case, and in this episode of The Membership Guys Podcast I dig into ways in which adding a community to your membership may not be all it's cracked up to be. In this episode you'll learn: Why having a community is generally better for engagement and long term member retention. The downsides of having a community that most people usually don't tell you. Specific situations and scenarios where having a community might actually be a BAD thing! Ideas for keeping members engaged if you don't have an online forum or member group.
01/11/2017 • 29 minutes 10 seconds
5 Things You Need to Know Before Shopping For a WordPress Membership Plugin
Trying to pick the right WordPress membership plugin can be a painstaking process. It's harder still if your expectations and understanding of what a membership plugin will and won't do are unrealistic. Too many people expect their membership plugin to check off every single requirement they have, without understanding that they're simply one piece of the puzzle when it comes to building a membership site. In this episode I go through the 5 things you need to understand before you even start shopping for a membership plugin, in the hopes that it will make the whole process easier and save you some frustration. In this episode you'll learn: Why it's so important to have realistic expectations from your WordPress membership plugin How WordPress plugins work in tandem with themes, and how this affects your membership The challenges of changing your mind on which membership plugin to use What functionality won't typic
25/10/2017 • 16 minutes 24 seconds
How to Attract New Members Without Feeling Like a Sleazy Marketer
Sales and marketing are crucial parts of your role as a membership site owner. Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members. However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses. Here are our top tips for attracting new members without feeling like a scumbag…
18/10/2017 • 11 minutes 15 seconds
Simple Ways to Create Member Content From Things You're Already Doing
Producing membership content can be taxing. Especially if your members expect something fresh on an ongoing basis. And if you’re also creating free content as part of your marketing strategy you can quickly find yourself buried in writing articles and recording videos day in, day out. They key is working smarter with your content strategy. In this podcast, I dive into 9 simple tactics for leveraging the things you’re already doing in your business as a way to more effectively create new content for your members. In this episode you’ll learn: The difference between creating content and delivering value How to add massive value to your members by selling them your other products and services Best ways to leverage your blog, podcast and even live events Why you might already be sitting on a wealth of potential member content
11/10/2017 • 28 minutes 57 seconds
Bucking the trend: 5 Ways to Break from the Membership Norm
There's a single, absolute truth of memberships, and indeed business in general: there is no 'one size fits all' approach. What works like gangbusters for one membership, can end up completely flopping for another. However it’s hard to deny that there are certain norms when it comes to memberships; conventional wisdom that extols the importance of community, retention being more important than acquisition, memberships being a value exchange and so on. If you've been following us for a while then you’ve heard us bang those drums on numerous occasions. So in this episode of The Membership Guys Podcast I wanted to talk about doing things differently - things that go against the grain, break the norms and in some cases contradict what is typically considered best practice in the membership space. In this episode you'll learn: Why a "one size fits all" approach is a fallacy. Scenarios in which it makes sense to not charge a recur
04/10/2017 • 20 minutes 52 seconds
Should I Host My Membership on a Separate Domain Name?
Choosing which domain name to host your membership site on should be a simple decision. But it’s easier said than done – as evidenced by the fact that this question comes up perhaps more than any other in both our free Facebook group and our own paid membership. Essentially it comes down to hosting your members: On your main domain name On a separate website On a subdomain And when you dig into it, it’s understandable why people struggle with this choice – as where your membership lives has greater implications than you might realise. In this episode of The Membership Guys Podcast – I drill down into the pros and cons of each of these choices and give you all of the info you need to make your decision. In this episode you’ll learn: The main implications of where you choose to house your membership site Pros and cons of hosting on your main domain name vs a separate site vs a subdoma
27/09/2017 • 29 minutes 16 seconds
4 Ways to Ensure That Your Members Will Stick Around
Keeping your members engaged and happy is key to maximizing your member lifecycle and, as a result, ensuring the long-term success of your membership site. When members aren't engaged, that's when they'll start to question whether it's worth sticking with your site and whether they're getting what they're paying for. Ultimately that path leads to only one place - cancellation. Fortunately there are a variety of things that you can do in order to encourage your members to stick around. Here we identify 4 key ones.
20/09/2017 • 8 minutes 51 seconds
Creating an MVP to Test your Membership Idea
One of the biggest reasons memberships never get off the ground is that the initial idea for the product just wasn’t right. While you can research the market and survey your audience until the cows come home, it’s extremely easy to allow your bias towards what you think is a winning concept to sway your analysis of that research or - even worse - to ignore warning signs that you’re heading down the wrong path. If you want to be successful, you need to truly test and validate that your idea is worth pursuing, and one of the best ways to do this is with an MVP. Join me for the latest episode of The Membership Guys Podcast, where I deep dive into what an MVP is, why they're important and how to go about actually creating one. In this episode you'll learn: What is an MVP and why creating one is the best way to test whether your idea will work Characteristics of an effective MVP specific to membership sites 6 core types of MVP
13/09/2017 • 29 minutes 27 seconds
Reflections on Year 2 of Member Site Academy
Just like that, another year is over. As we reach the 2nd anniversary of Member Site Academy, we have some insights and lessons to share from the past 12 months. In what is sure to become a tradition, I’m joined on this very special episode of the podcast by the real brains behind The Membership Guys, the one and only Callie Willows, to discuss year two of running the Academy. In this episode, Callie and I discuss: Picking up where we left off on last year’s episode and looking at where things went from there. Changes we’ve made to our strategy and the reasons and circumstances behind those decisions Our highlights from the past 12 months, what’s worked, what hasn’t and what challenges we’ve faced A sneak peek at our future plans for the Member Site Academy and the business in general
06/09/2017 • 1 hour 21 minutes 36 seconds
6 Biggest Challenges Every New Membership Owner Faces
So you've toiled for weeks and months - planning the perfect membership, wrestling with tech to turn those plans into reality; and now that you've finally opened the doors you can take a big sigh of relief that the hard work and headaches are over. Right? Wrong! Once your membership is up and running, that's when the real work begins! And during those initial few months as a new membership owner, you'll have a whole mess of new challenges to deal with. Fortunately, those challenges are pretty common across the board, so we can help you prepare to tackle them. In the latest episode of The Membership Guys Podcast, I dive into the 6 most common challenges that every new membership site owner faces; and give you my insight and advice so that you don't have to face them alone. In this episode you'll learn: How to control your start-up costs and avoid paying for stuff you really don't need Solving
30/08/2017 • 27 minutes 56 seconds
Should I Charge Monthly or Annually for My Membership Site?
How regularly you charge your members has an effect on generating sales, engagement inside your membership as well as member retention. Not to mention the implications on your business itself in terms of stability, cashflow and more. In this episode of The Membership Guys Podcast, I dig deep into the pros and cons of each type of subscription frequency; as well as present some additional and alternative options for membership billing. In this episode you'll learn: Pros and cons of monthly versus annual membership pricing Psychological triggers involved in the decision to join your membership Why offering both pricing options works even better than choosing just one Other options for membership billing
23/08/2017 • 18 minutes 38 seconds
How Much Should I Charge for My Membership Site?
Deciding on your membership pricing is often easier said than done. You'll always be too expensive for some people, and too cheap for others. And until you launch your membership and actually get people signing up you have no real reliable way of testing which price-point will work best for your audience. In this episode of The Membership Guys Podcast, you'll learn the 4 key areas to factor into deciding what to charge for your membership, as well as my advice for hitting the "sweet spot" with your pricing strategy. In this episode you'll learn: The 4 key factors to consider when setting your membership site pricing Why you should NEVER compete solely on price The "rule of thumb" range for membership pricing and how it differs for B2B and B2C memberships How to find the "sweet spot" for what to charge for your membership
16/08/2017 • 16 minutes 37 seconds
How to Maintain Harmony Inside your Membership Community
An active online community can play a huge role in getting your members to stick around long term. However even just a small negative element can quickly turn your community into a toxic place that nobody will want to be involved in, unless you keep on top of things and implement steps to ensure a positive environment. In this episode of The Membership Guys Podcast, I delve more into managing your community dynamic and how you can ensure your online group or forum is one that members enjoy being part of. In this episode you'll learn: Why the dynamic of your membership community is crucial for member retention The importance of setting and enforcing community guidelines What your role as community leader involves, and how you should set the tone Why it's a good idea to use real names and profile pictures
09/08/2017 • 18 minutes 36 seconds
How to Inject New Life Into a Stagnant Membership
Momentum plays a huge part in your membership growth. In fact you’ll often find that there’s a snowball effect which kicks in once you achieve a certain level of growth, where everything seems to pick up speed. But what if your membership has slowed down recently and started to stagnate? What can do you to reignite that momentum and get back on track? In this episode of The Membership Guys Podcast, we look at how to reignite your membership growth and regain momentum. In this episode you'll learn: How to research and identify the core problems that have caused your membership growth to stall Two ways to relaunch your membership, and whether you should close your doors The honest questions you need to ask yourself about whether you're actually delivering value to your members Ways of re-engaging your existing members
02/08/2017 • 14 minutes 45 seconds
Grant Baldwin on Growing Your Membership with Public Speaking
One of the most effective ways to position yourself as an authority in your industry is through public speaking, and done right it can be a great way to grow your membership business. However for many the idea of standing up and speaking in front of a room full of strangers is the stuff that nightmares are made of! And even if you're comfortable with public speaking, then there's the question of how you actually get booked, how do you make sure your presentation is good and - importantly - how do you make it a worthwhile activity for you and your business. In this episode of The Membership Guys Podcast, we speak to Grant Baldwin from The Speaker Lab about how to get started with public speaking and use it as a platform to grow your business.
26/07/2017 • 1 hour 2 minutes 40 seconds
Membership Tech Reality Check
With our community of thousands of membership site owners, we see the same patterns emerging when it comes to wrestling with membership tech. People starting their site build and then 6 months later they're still stuck, spinning their wheels, trying to get everything perfect and making no progress! Often they'll blame this on the technology being too tough, but more often than not it's because of their own unrealistic expectations. In this episode of The Membership Guys Podcast, I give a kick up the backside to anyone stuck.
19/07/2017 • 8 minutes 35 seconds
Jeff Goins on Monetizing your Skills & Creativity
We've all come across the concept of the "starving artist" - the notion that to pursue creativity and artistry is to sacrifice any hope of making money. Jeff Goins is on a mission to dispel this myth. Many successful memberships are built around the skills and passions of their founder; however we've seen time and time again in our community that in more traditionally "creative" industries there can be a little resistance to the idea of monetization - almost as if to do so would be "selling out." In this episode of The Membership Guys Podcast, Jeff Goins breaks down where this whole idea came from and how you can shake this mindset and effectively monetize your "art." In this episode you'll learn: Where the whole idea of the "starving artist" originated from; and the surprising truth about how wrong it is! How you can shake limiting mindsets around monetizing your creativity How Jeff Goins uses his books to sell digital products<
12/07/2017 • 46 minutes 40 seconds
How to Avoid Overwhelming your Members
When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members. And when members are overwhelmed, they're less likely to stick around. This is where having a smart approach to your membership content strategy is crucial. In this episode of The Membership Guys Podcast; we look at the most common causes of member overwhelm, and the tactics you can employ to avoid it. In this episode you'll learn: Why overwhelm is a dangerous thing for your membership site A breakdown of the main kinds of overwhelm common in memberships and what causes it The "Four S's" you need to focus on in order to reduce overwhelm Managing your own workload so that you don't become overwhelmed too!
05/07/2017 • 24 minutes 43 seconds
Chris Ducker on Running Live Events to Grow Your Membership
Chris Ducker is the founder of the YouPreneur membership community and the man the man behind popular events such Tropical Think Tank and the upcoming YouPreneur Summit. It's through these live events that Chris has been able to help his community to build connections and develop relationships way beyond what's possible online; and this has been a key factor in the success of his membership. In this episode of The Membership Guys Podcast, Chris shares his insights into the benefits of running live events as a membership site owner; plus his advice on how you can orchestrate your own events. In this episode you'll learn: How Chris Ducker has used live events to grow his membership community The 3 most important things to consider when organising your own live event How to choose speakers for your event and - more importantly - get them to agree Specific ways to make events extra special for your community members (and get
28/06/2017 • 49 minutes 32 seconds
Tips and Tricks for Increasing Membership Sales
Looking to increase your membership sales? Who isn't, right?! We often find that rather than huge complex sales strategies and eye-watering ad budgets, it's usually a culmination of minor tactics and little details that end up moving the needle in terms of attracting new members. In this episode of The Membership Guys Podcast, I dish out 5 specific, quick and actionable tips that you can implement right away in order to increase your membership sales. In this episode you'll learn: What tools should you add to your sales page in order to increase conversions? The small tweak you can make to your checkout page that stops you losing sales How to use your membership content to get more qualified leads A simple risk reversal technique to increase membership sales
21/06/2017 • 16 minutes 38 seconds
Why Membership Owners Should Start a Podcast
Podcasts have made a significant resurgence in recent years, having never quite hit their full potential back when they first became “a thing” in the mid-2000’s. This growing popularity, coupled with it being easier than ever to start your own podcast, makes for a great opportunity for membership site owners to really get ahead by incorporating podcasting into the content marketing strategy. In this episode, I discuss the main reasons you should consider using a podcast to promote your membership site, and the 5 steps you can take to get started.
14/06/2017 • 18 minutes 31 seconds
Insights & Advice from 16 Experienced Membership Owners
We made it! 100 episodes! To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far. I asked my guests to answer 3 questions: What's the one piece of advice you'd give anyone starting a new membership? What impact has having a membership site had on your life or your business? What would you do differently if you were starting your own site again from scratch? The answers they shared are packed with golden nuggets for anyone planning or running a membership website. In this episode you'll get insights from: Nathan Chan - Foundr Heather Crabtree - The Savvy Community Scott Devine - Scott's Bass Lessons Chris Ducker - Youpreneur Janneke den Draak - Learn Dragon Online Andrew and Pete - Atomic Colin Gray - The Podcast Host Chris Marr - Content M
07/06/2017 • 55 minutes 13 seconds
Should You Offer a Money Back Guarantee?
To the uninitiated, money-back guarantees can feel a bit like those scenes in cartoons when someone puts a freshly baked pie on an open windowsill. Someone is bound to come along and grab a slice – it’s just too tempting.But in all our years of running our membership site and helping others run their own, we’ve learned that money-back guarantees are not an easy option for people to exploit. In fact, they can be an essential part of persuading people to join who end up becoming long-term members.In this episode of the podcast, I do a bit of money-back myth-busting and explain the ins and outs of why you should embrace offering a money-back guarantee (with a few caveats…) Essential Learning Points:What money-back guarantees are and why they are actually an important part of your marketingAnswering some of the most frequently asked questions about money-back guaranteesThe fatal flaw in one of the most common objec
31/05/2017 • 15 minutes 52 seconds
Advanced Tips and Tactics for Offering a Membership Trial
Offering a membership trial can help you take people from sitting on the fence to joining your membership, by giving them a risk-free test-drive of your membership.But it isn’t as simple as adding a new option to your sales page, creating a great membership trial system is a fine art that will take some time and consideration to get right.This episode of The Membership Guys will fast-track you to becoming the Michelangelo of membership trials, sharing advanced tips and tricks to create high-converting trial sequences that will help you grow your membership with less stress and better results.Essential Learning Points:The key things everyone offering a trial for their membership NEEDS to make sure they’re doingWhy charging a nominal fee is often better than making your trial completely freeWhat to do about the people who don’t actually make use of their trialSpecific tactics for taking your trial to the next
24/05/2017 • 34 minutes 27 seconds
How to Win Back Lapsed and Cancelled Members
So many membership owners live in fear of their members cancelling. It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves - whatever the reason - it's hard not to see that as a negative. However when a member cancels, it doesn't have to be the end of the road. In this podcast I talk about why cancellations don't mean it's all over, and how implementing a 'win-back' strategy is essential for getting lapsed and cancelled members to return. In this episode you'll learn: Some of the main reasons why your members leave (and why cancellations aren't always a bad thing!) How to create effective win-back campaigns to tempt your cancelled members Dos and don'ts of planning win-back campaigns that work A walkthrough example of email sequences and promotions that will get your cancelled members to return
17/05/2017 • 12 minutes 27 seconds
Keys to a Successful Membership Launch
A membership launch isn't as "do or die" as with other types of products such as online courses, software or services. But getting your launch right is important for giving you the initial influx of members that will help you to build momentum within your membership site. In this episode I talk about how to ensure your launch is successful. In this episode you'll learn: Ways to build excitement and anticipation for your membership launch How launching a membership differs to other types of online products The key strategy that will make your membership launch successful Planning your launch offers and promotions
10/05/2017 • 11 minutes 53 seconds
How to Choose and Research Your Membership Idea
The right idea can make or break a membership website. Far too often, people steamroll ahead into worrying about which membership plugin they're going to use or how much content they need without actually doing the research necessary to make sure you're on the right track. But how do you know if your idea is a winner? In this episode of The Membership Guys Podcast, I take you step by step through the process of choosing, research and validating your membership idea. In this episode you'll learn: Why it's important to research and validate your membership idea 5 questions to ask yourself to determine whether your idea is a good one The biggest mistakes people make in their research, and how to avoid them Specific steps you can take to validate that people would be willing to pay for your membership
03/05/2017 • 9 minutes 47 seconds
What you Need to Know About Amazon's New Subscriptions Marketplace
Amazon have just announced the launch of a new digital subscription marketplace called "Subscribe With Amazon". This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as - you guessed it - membership websites. Make no mistake, this is a potential game-changer for the membership space. In this "hot off the presses" episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity. In this episode: What exactly "Subscribe With Amazon" is and how it works Why membership site owners need to be excited about this new development Technical and logistical considerations for adding your membership to the Amazon marketplace Restrictions and financial implications of joining "Subscribe With Amazon"
26/04/2017 • 15 minutes 6 seconds
5 Reasons I Dislike the Closed Door Membership Model
In many ways, launching a new membership website is one of the biggest marketing opportunities you'll experience as a membership owner. So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again. But it's not quite as simple as that. In this episode, I cut through the hype and talk about why I strongly dislike "closed door" marketing tactics and why it might not be the best thing for your membership strategy.
19/04/2017 • 19 minutes 34 seconds
How to Stay Motivated as a Membership Site Owner
Running a membership site is the best job in the world… but it’s still a job.Some days you wake up and just aren’t feeling it. Your motivation is AWOL and you’ve not got a colleague to complain to, a different project to focus on, or anywhere to turn.Well, that was until we recorded this episode of the podcast. Because we have felt that lack of motivation and almost every membership site owner we have worked with has felt the same.You are not the only person who feels this way and there are some tried and tested ways to get over your slump and stay motivated. We’ve shared our favorites in this episode.Essential Learning Points:Why membership site owners are especially likely to have moments of demotivation5 great ideas for rekindling your motivation and getting back on the horseOne of our secrets for staying positive that we have practiced since starting Membership AcademyImportant L
12/04/2017 • 14 minutes 25 seconds
Why You're Losing Members and What You Can Do About It
Like it or not, your members won’t stick around forever, losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons. In this episode, I discuss the most common reasons people typically leave membership sites, and provide tips for improving your retention strategy to prevent them.
05/04/2017 • 14 minutes 52 seconds
How to Increase Engagement within your Membership Site
Getting someone to join your membership site is great, but it’s just the beginning. Before you have time to celebrate, you really need to figure out how you are going to get that member to stay month after month, year after year. Hanging on to your paying members is crucial to the long term success of your membership site; so you need to make sure that you have a strategy for keeping members engaged. In this episode of The Membership Guys Podcast, I dig into how to craft your member experience in order to develop the habits and interaction that will keep members engaged and subscribed for longer.
29/03/2017 • 10 minutes 45 seconds
Why Membership Site Owners Need to Embrace Change
Great memberships are never truly finished. That’s actually one of the best things about the membership site model. If you are writing a book, creating a course, programming your piece of software; then there’s a lot of pressure to have a polished completed end product. But with a membership site, some of that pressure is off because people understand that they are boarding a moving train. That when they join a membership, it’s going to change, it’s going to evolve and that as members they could be a part of shaping it's future. In this episode of The Membership Guys Podcast, I look further into why embracing change is key to the long term success of your membership site, and give examples of how adapting over time has played a role in the progress of 6 and 7 figure memberships.
22/03/2017 • 12 minutes 18 seconds
How to Increase Annual Membership Renewals
Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted. Or worse - they assume people joining on annual plans aren't likely to stick around beyond their first year, so they don't even try to retain them. In this episode of The Membership Guys Podcast we're focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.
15/03/2017 • 17 minutes 39 seconds
Carrie Green on Conditioning Yourself for Membership Success
As founder of the Female Entrepreneur Association, Carrie Green credits investment in personal development and conditioning herself for success as the keys to having the right mindset to grow her membership to over 4,000 members. In this interview, we discuss how FEA came to be and the challenges Carrie faced along the way; and we also dig deeper into the strategies Carrie uses to keep members happy and continue growing her membership.
08/03/2017 • 33 minutes 8 seconds
How to Use Gamification to Improve Member Engagement
Gamification is a technique that has gained huge popularity in enhancing user experiences and the effectiveness of e-learning within online courses and membership websites. And as lifelong videogame geeks, it's right up our street! In this episode of The Membership Guys Podcast, I hand over the reins to Callie, who talks more about what exactly gamification is and how you can use it in your membership site to increase member engagement. In this episode, I discuss: An introduction to what gamification actually is and how it works in the real world The importance of taking measures to ensure people actually consume your content and participate Ways to use game theory to encourage behaviours that will ensure members stick around long term
01/03/2017 • 12 minutes 25 seconds
How to Deal with Problem Members
One of the best things about running a membership website is that we can market and position it in a way that we attract the sort of members that we most want to work with. However no matter hard you try to get only the "right type" of people in your membership, you will inevitably experience problem members. Sometimes it will be a personality clash, where certain members just rub you up the wrong way; however there will be instances where you need to deal with potentially toxic elements among your member base. So how do you deal with them? I address that question and more on the latest episode of The Membership Guys Podcast. In this episode, I discuss: The questions you need to ask yourself before dealing a 'problem' member How to implement a two-tier "strike" based approach to dealing with issues When it's the right time to kick out difficult members The process and steps to take when removing someone fr
22/02/2017 • 13 minutes 53 seconds
4 Tips for validating your membership site or online course idea
When inspiration strikes and you come up with an idea for a membership website or some other product or service that you're convinced is a winner, all too often it's easy to get carried away in trying to make it a reality without every stopping to really examine whether your idea is actually as solid as you're convinced it is. Before you invest countless hours and immeasurable quantities of blood, sweat and tears into your new project, it's highly worth taking the time to validate your big idea. Here are my top tips for doing just that...
15/02/2017 • 11 minutes 1 second
6 Reasons That Your Membership Website Absolutely Sucks!
Are you worried that your membership website kind of sucks? Hopefully not. I'm sure you’ve got plenty of happy members who are giving you great feedback and showing you that your hard work is actually making a positive change in their world. But there are unfortunately a lot of membership sites out there that do - to be frank - completely suck. So if you're someone who is running one of those websites, then in this episode I'm going to share some of the reasons why your membership sucks. In this episode, I discuss: Six reasons why your membership website sucks How to turn things around and make your membership great again Core principles you need to remember if you want your membership site to be successful. Mistakes that even well-meaning membership owners typically make
08/02/2017 • 15 minutes 37 seconds
Are Your Long-Term Members Really Loyal?
Is the fact that someone continues subscribing to your membership really a sign of loyalty? So much of our time as membership site owners is spent trying to attract new members, and worrying about those who cancel, that it's easy to take for granted the ones who continue paying us month after month. We tend to assume that those members are happy, content and loyal; but quite often that couldn't be further from the truth. In this slightly different episode of The Membership Guys Podcast I riff a little on the subject of member loyalty and how it's not as straightforward as you might think. In this episode, I discuss: A story illustrating the nuances of member loyalty Why it's not important to make assumptions about our paying members Understanding the difference between inertia and loyalty How to determine whether a member is actually engaged with your site
01/02/2017 • 8 minutes 56 seconds
6 Things Membership Owners Need to Stop Worrying About
Membership owners have a lot on their plates in the day to day running of their website. There's more than enough to think about without piling onto your worries by concerning yourself with situations and things you perceive as problems, that you either have no control over or that you really shouldn't be occupying your time with. In this episode of The Membership Guys Podcast, I look at the 6 most common culprits when it comes to things which membership owners let trouble them, keep them up at night and weigh on their mind; and I'm going to share why they're really not a big deal and how to put them out of your thoughts. In this episode, I discuss: The negative mindsets that membership site owners need to change What "huge problems" are truly irrelevant and what you need to STOP focusing on Why trying to follow what your competitors are doing is one of the dumbest things you could do What should you focus
25/01/2017 • 19 minutes 53 seconds
Marketing Tactics for Attracting New Members - Part Two
There's no "one-size-fits-all" approach to marketing a membership website. However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website. In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. In this episode, I discuss: How to approach affiliate and influencer promotions to increase membership sales The importance of segmentation when it comes to making your marketing efforts more targeted and, as a result, more effective The part that our podcast plays in growing the Member Site Academy, and the approach you could model How a simple contest could accelerate your lead generation and membership sales
18/01/2017 • 20 minutes 17 seconds
Marketing Tactics for Attracting New Members - Part One
Sales are the lifeblood of a successful membership business. While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you're not bringing in any members in the first place. In the first of a two-part podcast series, I discuss a variety of different marketing tips, strategies and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. In this episode, I discuss: Why social proof is so effective and how you can use it when marketing your own membership Two of the best ways of using Facebook in your membership marketing Splintering off aspects of your membership in order to give you more sales and marketing options How to use webinars to attract new members to your membership site
11/01/2017 • 18 minutes 24 seconds
9 Signs That You Shouldn't Start a Membership Website
It's a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website. However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I've decided to take a different approach for this episode of The Membership Guys Podcast. Instead, I'm going to try to talk you out of it, by giving you the 9 signs that it might be a bad idea to start a membership site. In this episode, I discuss: Why it's important to figure out whether starting a membership is a good idea before you dive right into it The day to day realities of running a membership, and how they likely differ from what you've been told How to figure out whether you're the right person to run a membership The mindset you need as a membership site owner
04/01/2017 • 16 minutes 17 seconds
10 Most Popular Episodes of The Membership Guys Podcast in 2016
As 2016 draws to a close, we're in a reflective mood here at The Membership Guys HQ. It's been a great year for us and for many within our community; and a particular highlight has been the growth and evolution of The Membership Guys Podcast. We've had the great privilege of being joined by a number of great guests, and it's been humbling that many of our most popular episodes feature only Mike and, well, a mic! In this special holiday edition of the show, I'm counting down the 10 most popular episodes according to download numbers during 2016, and revisiting some of the biggest gems and value-bombs from them all. Visit themembershipguys.com/episode77 for links to each of the full episodes mentioned in the show.
28/12/2016 • 55 minutes 47 seconds
Why It's Important to Take Time Away from Your Membership
As the holiday season approaches, it's a good time to remind ourselves of the value of taking time away from your membership. In some circles, working every hour under the sun and being so busy that you're eating your Christmas lunch with your laptop on your knee, is seen almost as a badge of honour. Evidence that you're "hustling" harder than anyone else and as a result your business will be more successful. It doesn't work like that. Working hard is not the same as working smart; and neither you nor your paying members benefit from you being so tethered to your business that you can't take a little time out. In this episode of The Membership Guys Podcast we talk about why taking a break is so important, and I share a story about when I first realised that the world doesn't stop spinning if you step away from your business. In this episode, I discuss: The main reasons why people are afraid to take a break fro
21/12/2016 • 10 minutes 12 seconds
How to Attract New Members by Running a Free Challenge
Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome. Whether you enable this with courses, worksheets and tools, community or something else - it's the result that matters. Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective tactics for attracting new members. If you run a challenge that helps people get a specific outcome; then not only are you delivering value but you're also proving that you're capable of helping them to get results; and that's an extremely compelling motivator for joining your membership for anyone wanting to take the next step towards achieving their larger goals. In this episode of The Membership Guys Podcast, I share a lesson taken directly from our Building an Audience course where we talk specifically about running an online challenge to grow your membership.<
14/12/2016 • 24 minutes 5 seconds
Luria Petrucci on Using Live Video to Market Your Membership
Live video is hot right now, and it's only set to become ever more powerful as a marketing tool. A lot of memberships we see are centered around an authority or expert of some type; and it stands to reason that one of the most effective ways of demonstrating your expertise, establishing your credibility and truly connecting with your audience is to get in front of a camera and share your message. Live video removes many of the barriers to doing that and enables you to connect with your audience at the click of a button. In this episode of The Membership Guys Podcast I'm joined by Luria Petrucci from LiveStreamingPros.com. These guys are absolutely nailing live broadcasting, and Luria has brought her years of experience in online video to the show to give you the steps and strategy you need to follow to make live video work as part of your membership marketing strategy. This is a very actionable episode, so if you've been contemplating how to use live vide
07/12/2016 • 1 hour 13 minutes 2 seconds
4 Tactics for Accelerating the Growth of Your Membership Audience
Growing your membership audience can be a slow, painstaking process. Ultimately when all things are equal, people will buy from people they know, like and trust; and that sort of relationship takes time to develop. However there are ways to speed up the process; and in this episode of The Membership Guys Podcast I look at 4 of the tactics you can use to accelerate your audience growth. In this episode, I discuss: How event-based marketing tactics are one of the best ways to drive people to action Ways to make it more compelling for people to join your email marketing list Strategies for getting other people to promote your membership and grow your audience What to do next if you want to see real growth in your membership audience.
30/11/2016 • 19 minutes 4 seconds
Where to Find the Audience for your Membership Site
Building an audience is essential to the success of your membership. After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from? “Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members. But where do you start? How do you actually find your audience? In this episode of The Membership Guys Podcast, I talk about the main places to look when it comes to figuring out where your audience are hanging out so that you can start engaging with them and getting them onboard with what you’re doing. In this episode, I discuss: Why your existing email list and social followers might not be worth engaging with The importance of building an audience when launching and growing your membersh
23/11/2016 • 11 minutes 48 seconds
Shutting Down Your Membership Website
When starting a membership, you have to be in it for the long haul. However despite your best intentions the time may come when you're considering shutting down your membership site. However if that is an option you're considering; it's important to handle it careful to avoid upsetting your members and ruining your reputation. In this episode of The Membership Guys Podcast, I discuss the best approach to take to shutting down your membership site without burning your bridges or causing yourself unnecessary problems. In this episode, I discuss: The 2 questions to ask yourself before you finalise your decision about shutting down your membership Possible alternatives to closing the doors on your membership forever The one thing you absolutely should NOT do in this situation How to create an exit plan for shutting down your membership that minimizes the pain for everyone.
16/11/2016 • 17 minutes 14 seconds
Do You Need to be an Expert to Start a Membership Website?
Typically the type of membership sites we talk about here involve an expert using their skills, knowledge, experience and expertise to teach other people and help them achieve their goals. But what if you're not an expert in any one thing, can you still start a membership? In this episode of The Membership Guys Podcast, I discuss the 4 different strategies and models you can take to start a membership where you're not the expert authority, as well as the one approach you should absolutely avoid at all costs. In this episode, I discuss: Why it can be tougher to sell a membership where you're not an expert in a particular subject Should you "fake it 'til you make it?" How leveraging other peoples expertise can make for an attractive membership offering Do all memberships need to teach something?
09/11/2016 • 18 minutes 21 seconds
Dealing with the Ugly Side of Running a Membership
I think it's fair to say that we're pretty big fans of the membership model. You don't call yourselves "The Membership Guys" and dedicate yourself to teaching this stuff if you're not... But for all we love the whole world of running membership sites, as with any type of business there is an ugly side that you'll undoubtedly encounter at some point when running a membership of your own. In this episode of The Membership Guys Podcast, I talk about 3 "ugly" issues that we've recently had experience with for our own membership and our advice for dealing with it should those same problems come up for you. In this episode, I discuss: How to deal with "copycats" who take immitation too far and cross the line into plagiarism Why you shouldn't take attempts to prevent piracy too far What to do if your membership content is pirated, and your options to have illegal links removed Disputing false chargeback cl
02/11/2016 • 30 minutes 17 seconds
How to Streamline the Production of your Membership Content
Creating membership content can be one of the most time consuming parts of running a paid membership website. If you're billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content. In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to take in order to ensure your production process is streamlined so you're not constantly grinding to put out new content. In this episode, I discuss: Two key mindset shifts to embrace that will change how you approach your membership content What content you should be creating, and how to deliver more while actually REDUCING your workload The steps you need to take before hiring someone to help you to produce content The one thing that will make a monumental difference to your content production process <br/
26/10/2016 • 25 minutes 35 seconds
How to Avoid Paralysis by Analysis When Creating Your Membership
Creating a membership website involves a lot more work than most people expect. Memberships have a lot of moving pieces; not just on the technology front, but also when it comes to strategy, marketing and the day to day logistics too. It's not surprise then, that so many people get "stuck" when trying to figure out which software to use, what features their site should have and how to implement them, how often to release content, what content to create and so on, and so on... and so on! In this episode of The Membership Guys Podcast, I discuss the steps you need to take in order to overcome "Paralysis by Analysis" - the situation where you're so bogged down in overthinking every little thing that you get stuck in the mud, not making progress.
19/10/2016 • 19 minutes 38 seconds
4 Key Differences Between B2C and B2B Membership Sites
Most of the strategies, principles and tactics we cover here and inside the Member Site Academy apply across the board regardless of which niche or market your membership website is in. However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering. In this episode of The Membership Guys Podcast, I dive into what those differences are and ways in which you can adjust your strategy accordingly. In this episode, I discuss: What are the 4 main differences to consider between business-to-business and business-to-consumer memberships? How these 2 distinct member types will each perceive things like value, cost and priorities Why important thing you need to consider when planning your membership content depending on your customer profile Ballpark price ranges for both B2B and B2C memberships, and the o
12/10/2016 • 13 minutes 4 seconds
Why Your Membership NEEDS More Than Just Content
It's easy to fall into the trap of playing the "numbers game" when it comes to creating your membership content. Taking pride in having more courses, more tools, more bells and whistles than the next guy. However as I cover in this episode of The Membership Guys Podcast, it's a foolish game to play and one which not only leads to you failing your members but also puts your entire membership business at risk. In this episode, I discuss: What you REALLY need to be focusing on when it comes to creating membership content Why putting too much content into your membership site is a bad thing How relying too much on content as your selling point puts your business at risk of being wiped out by your competitors The question you need to ask yourself to re-align your thinking about your membership offering
05/10/2016 • 6 minutes 9 seconds
How to Create Amazing Educational Content with Colin Gray
When it comes to creating membership content, it can be easy to get sucked into the "numbers game", focusing on churning out quantity rather than quality. Your members join because they have a result they want to achieve, a problem that needs solving; so it's important to make sure that the content you create helps them to get to where they want to go. In this episode of The Membership Guys Podcast I'm joined by Colin Gray from ThePodcastHost.com. Not only does Colin help to teach people how to get the most from podcasting, but he's also got a PhD in Online Education; so I really enjoyed discussing how to make your membership content effective and truly educational.
28/09/2016 • 54 minutes 25 seconds
Busting the 8 Most Common Myths about Membership Sites
Every topic and every industry has its fair share of bad advice, outdated information and dubious “best practices”; and there’s certainly a lot of that out there when it comes to the subject of membership sites. As with most subjects it can be a bit of a minefield trying to maneuver around the misinformation – so to help you out we’ve broken down 8 of the most common ‘myths’ about creating and running a membership site.
21/09/2016 • 12 minutes 21 seconds
How to Switch from Selling Courses to Running a Membership
If you've been selling one-off courses for a while, then deciding to transition to the membership model is a big move with more things to think about than you may realise. We've worked with plenty of people who have successfully made the switch, but there are some definite considerations in terms of cashflow, marketing and how the complexion of your day to day business can change. In this episode of The Membership Guys Podcast, I discuss the main implications of moving from selling courses to running a membership, how to ease the transition and my advice for deciding whether it's the right decision for you. In this episode, I discuss: The main things to consider when deciding whether to switch to the membership model How to deal with past customers who have purchased your courses The biggest thing most people don't think about when moving into memberships Advice on deciding whether this is the right decision for your busin
14/09/2016 • 11 minutes 29 seconds
Adding Multiple Revenue Streams to an Existing Membership
While running a membership site can highly profitable on its own, it doesn't have to be the only piece of your business puzzle. Complementing your membership website with a diverse range of products and offerings can not only give you increased income from multiple revenue streams but also enable you to better serve a greater proportion of your audience. In this episode of The Membership Guys Podcast, I discuss ways in which you can add multiple revenue streams to an existing membership business. In this episode, I discuss: 7 ways you can add additional revenue streams to your existing membership Why you should be careful about affiliate commissions and joint ventures The importance of clarity when you have multiple product offerings How to leverage your other revenue streams to add value to your membership
07/09/2016 • 19 minutes 22 seconds
Looking Back at 12 Months of the Member Site Academy
This past year has been an exciting one for us, and as we reach the 12 month anniversary of the opening of the Member Site Academy we're feeling a little reflective. To celebrate this milestone I'm joined once again on the podcast by the other (some say better) half of The Membership Guys, the one and only Callie Willows, to discuss our first year of running the Academy. In this episode, Callie and I discuss: What aspects of running the Academy we each found to be most surprising or unexpected Changes we've made to our strategy and the reasons and circumstances behind those decisions What we each enjoy most about running the membership What the future holds for Member Site Academy
31/08/2016 • 37 minutes 22 seconds
Getting Value from Live Events as a Membership Owner
When you're running an online business like a membership website, the idea of going to live events as a way of growing that business may be counterintuitive when you're spending so much time behind your computer screen. However for membership site owners; conferences, workshops, mastermind days and other such events hold potentially even greater opportunities than for other kinds of businesses; and in this episode I talk a little more about how you can extract huge value from regularly attending live events. In this episode, I discuss: - The main reasons for attending live events that you may not have thought of - How networking and meeting new people can open doors that will add value to your membership offering - Why meeting up with your members and peers at events is a game changer - Creating your own opportunities you simply won't get when you're in front of the screen
24/08/2016 • 14 minutes 30 seconds
Amy Porterfield on Using Webinars to Promote Your Membership
When trying to attract new people to your membership site, giving potential members a taste of what's on offer before asking them to part with their cash and invest in your product is a great way of overcoming any doubts they may have about joining. With this in mind it stands to reason that hosting free webinars can be a fantastic way of winning new members by demonstrating your expertise, proving your credibility and showing why joining your membership is worthwhile. When it comes to using webinars to sell digital products, there are few people quite as knowledgeable as Amy Porterfield. Webinars are fundamental to Amy's success, and in this episode of The Membership Guys Podcast, she shares with us her top tips and insight on how you could use webinars to promote and grow your membership site.
17/08/2016 • 42 minutes 29 seconds
Utilizing Guest Experts for your Membership Content
While in a lot of cases people will have joined your membership to get the benefit of your particular expertise; bringing in experts in complimentary topics can add a lot of additional value to your offering. Not only does inviting guest contributors increase the value and variety you provide to your members; but it's also a smart strategy for minimizing the workload involved in creating all content yourself. In this episode, I discuss: The benefits of inviting other experts to contribute to your membership How best to approach your guests and convince them to get involved Examples of the types of content you might ask a guest to contribute How to make it easier for your potential guest to say "yes"
10/08/2016 • 18 minutes 6 seconds
Adding an Online Forum to your Membership Site
I regularly talk about how your members will join for the content, but they'll STAY for the community; and that's something we see reflected in every successful membership site we've been part of. But what options do you actually have for creating your community from a technical standpoint? How do you add an online forum to your membership? In this episode I talk more about the importance of community, forums in particular, and discuss the various routes you can go down to add one to your website. In this episode, I discuss: How adding a forum gives your passionate members a space to engage with others Why community is a vital asset for membership sites Examples of Wordpress plugins and stand-alone software you can use to set up your forum Why a Facebook group isn't an adequate replacement for building your own community
03/08/2016 • 13 minutes 47 seconds
How to Prevent Hit and Run Members
As membership site owner, the ability to protect our premium content is at the heart of how your business functions. And when that protection is threatened you, naturally, start to panic. So it stands to reason that you'd want to take action to prevent "hit and run" members who sign up, download everything you have to offer, and then cancel straight away. However before you batten down the hatches, make sure you listen to our advice on how to handle this sort of situation... In this episode, I discuss: Preventing the fear of temporary members discouraging you from providing your best experience Pros and Cons of limiting your membership-only content as online only Examples for how to keep your subscribed members engaged over time Why you shouldn't focus your energies on preventing piracy
27/07/2016 • 11 minutes 26 seconds
Pros and Cons of Lifetime Memberships
It's easy to see why the strategy of offering lifetime memberships is a divisive one. Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy... In this episode, I discuss: Pros and Cons of offering a lifetime membership option Examples of the type of sites or situations where a lifetime option could work very well Why it's important to define what a lifetime membership actually is How to decide on what to charge for lifetime access
20/07/2016 • 26 minutes 50 seconds
Negotiating Member-Only Perks and Offers
Most memberships will consist of two things - premium content (such as courses and tutorials) as well as community. While the quality and depth of those elements will vary greatly from site to site; it does mean that when your potential member is considering several options for sites to join it can be hard to tell the difference between memberships which appear to essentially be offering the same thing. This is where going that extra mile to provide added value to members is key to standing out from your competition - and one of our favourite ways of doing this is to offer exclusive member-only perks and offers. In this episode I discuss this further as well as provide my tips on how to approach vendors to negotiate deals for your membership.
13/07/2016 • 9 minutes 18 seconds
Janet Murray on How to Get Media Attention for your Membership
It's easy to assume that mainstream media coverage is the domain of celebrities, huge businesses and crazies claiming to know where the aliens took Elvis. As such, most membership site owners don't even think about trying to use PR to get their story out there, as they see traditional media as out of their reach. In this episode of The Membership Guys Podcast, I'm joined by Janet Murray who not only explains why this isn't the case but also gives advice and tips from her 15+ years in journalism on how you can attract media attention for your membership site. Many membership sites revolve around their founder or founders positioning themselves as an authority on a given topic or in a specific market; and attracting media coverage can be invaluable to establishing and strengthening that credibility. Even if you're not running an authority-based membership, chances are you have a story to tell that it would benefit you to share with the world. This in
06/07/2016 • 52 minutes 30 seconds
Setting Boundaries with your Members
One of the more challenging changes that comes with moving to the membership model is dealing with the increase in how many people are contacting you and vying for your attention. Supporting hundreds or thousands of members can certainly take its toll and becoming uncontrollable without procedures and a solid approach for dealing with handling communication. In this episode of The Membership Guys Podcast I talk about how you can set boundaries and expectations in order to ensure your membership remains manageable. It should go without saying that if you think a membership isn't going to involve work that you're mistaken - but that doesn't mean that handling member communications has to take over your life! Having a solid strategy for supporting members and enabling communication is key to the long term success of your membership site. Establishing boundaries enables you to better and more effectively serve your whole membership base, so it's key to put th
29/06/2016 • 11 minutes 24 seconds
Live Membership Q&A featuring Callie Willows
To celebrate the 50th episode of The Membership Guys Podcast, we decided to do something a little different. Not only did we bring Callie onto the podcast (for only the second time!) but we did so as part of a live Q&A we hosted on Blab.im all about our favourite subject - membership websites! We had audience questions, a guest appearance, and a pretty epic rant from Mike that you're really going to want to hear (unless you can't handle the occasional curse word.. or twenty!) In this Q&A we discuss: What most appeals to Callie about the membership model Can you create a membership if you don't have knowledge, skills or experience? Why snake-oil salesman and lazy marketers are doomed to fail When it would be the wrong situation to create a membership The future of live video and what it could mean for membership owners How to organise your activity and plan content Which membership plugins are b
22/06/2016 • 1 hour 23 minutes 38 seconds
How Much Content is Enough to Launch My Membership?
The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors. Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say "when"? In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch.
15/06/2016 • 18 minutes 37 seconds
Amy Schmittauer on Building Authority through Video Marketing
In this episode of The Membership Guys Podcast I'm joined by Amy Schmittauer from Savvy Sexy Social to talk about how you can build authority by incorporating online video into your marketing strategy. Amy has built a huge audience for her own business, with over 3 million views across the 600+ videos on her own Youtube channel, where she teaches others to effectively use video marketing in their own business. Amy specializes in using video to build brand and personal authority - something which many of us as membership site owners are trying to do as we carve out our spot as the "go-to" people in our market; and that's something which we talk about during this interview. In this episode, Amy Schmittauer and I discuss: Where video marketing should fit in terms of the bigger picture of your overall strategy, and how important it is to focus Amy's top tips for getting started with your first online video How to overcome the fear that
08/06/2016 • 48 minutes 34 seconds
How to Find and Hire a Web Designer for your Membership
Finding the right web designer is like navigating a minefield. With so many people out there claiming to know what they're doing - and often no real way for the typical prospective membership site owner to know whether those claims are legit or BS - it's unsurprising that pretty much everyone and their dog has a horror story about that one web designer who screwed them over. In this episode of The Membership Guys Podcast, I share my top tips on finding and hiring the right web designer to create your membership site.
01/06/2016 • 22 minutes 16 seconds
Nathan Chan on Growing Your Instagram Following
In this episode of The Membership Guys Podcast, it's the concluding part of my interview with Nathan Chan of Foundr Magazine in which we discuss marketing your business and growing your brand on Instagram. As part of his marketing for Foundr Magazine, Nathan managed to explode their Instagram following to hundreds of thousands of highly engaged fans in a short space of time. In this episode, he discusses how you can get started on building your own following as well as how to leverage them as part of your list building and sales funnel for your membership site. In this episode, Nathan Chan and I discuss: How "boring" non-visual companies and brands can use Instagram as part of their social media marketing strategy Where to start when trying to build your Instagram following Leveraging influencers and figuring out what to actually post Strategically planning your content and campaigns to generate leads and sales Nathan's
25/05/2016 • 38 minutes 25 seconds
6 Ways to Give New Members a Warm Welcome
In this episode we discuss the importance of giving new members a warm welcome and ensuring that they feel part of your community from the instant they join. This is an area so sorely missed when it comes to memberships, because as online business owners we're conditioned to focus solely on getting the sale. But what happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website. Listen to this episode to get my 6 tips and tactics for ensuring that your new members get off to the right start.
18/05/2016 • 8 minutes 15 seconds
Using an Online Summit to Launch Your Membership with Yann Ilunga
If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use. This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch. In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he's making a splash with his upcoming Podcast Success Summit, and the strategy he's using to launch his own membership off the back of it. One of the biggest fears of any new membership site owner is that they'll open the doors to their shiny new website, only to be met with the sound of crickets; and if you don't already have a following or an established audience then there's a real risk of that happening. While organising and running an online summit is a lot of work, as Yann described; the pay-off can be huge in terms of getting peoples attention, building a highly targe
11/05/2016 • 47 minutes 33 seconds
Nathan Chan on Building a Successful Publishing Brand
In this episode of The Membership Guys Podcast, I'm joined by Nathan Chan of Foundr Magazine. The founder of Foundr. And yes, I made that joke 30 seconds in. He'd heard it before. What was originally intended to be a discussion about Instagram turned into a value-packed chat about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.
04/05/2016 • 55 minutes 29 seconds
Social Media Marketing World Takeaways
Fresh on the back of attending Social Media Marketing World 2016, we're sharing our top takeaways from the event for creating content and promoting your membership site through social channels. PLUS - you guys asked for it... after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast! Listen to the latest episode to hear us discuss our 4 biggest lessons from the event... In this episode: 2016 is the year of ____ _____ Organic reach is dead? You need to be more ________ with your content Stop focusing on _________ and _____
27/04/2016 • 30 minutes 7 seconds
Strategies for Increasing Your Membership Prices
During the course of running your membership site, there will inevitably come a point where you want to increase your pricing. Maybe your offering has changed, perhaps you're responding to increased demand or maybe you just want to earn a little more for your efforts. Rather than simply raising your prices overnight, check out this latest episode of The Membership Guys Podcast for my tips and strategies to help you to get the best results from increasing your membership pricing...
20/04/2016 • 19 minutes 42 seconds
John Lee Dumas on Podcasting to Grow Your Membership
Podcasting is a fantastic way of promoting and growing amembership website. Not only does it help you to establish you as an authority anddemonstrate your expertise - things that are particularly importantif your membership is largely based on your being an expert in yourfield - but it also gives a human voice to your brand andestablished connections that most other mediums simply cannot. In this episode of The Membership Guys Podcast, I'm joined byJohn Lee Dumas from Entrepreneur On Fire, who shared some ofhis insight and experiences in not only building a wildlysuccessful business podcast; but also how that fits with his ownmembership communities. In this episode, John and I discuss: The role podcasting has played in developing and growing John'smembership community Tips for turning his podcast listeners into members How John creates extra member-only value from his freepodcast content What activity help
13/04/2016 • 29 minutes 18 seconds
When Someone Has the Same Idea for their Membership
When that burst of inspiration for a membership site starts turning into a fully fledged idea and plan, it's easy to think that you've stumbled onto something truly unique. However as Mark Twain once said - "There is no such thing as a new idea", and this often rings true for membership website concepts. So what do you do when you discover that there's someone else out there with the same idea for a membership site as you? Check out this latest episode of The Membership Guys Podcast for my advice...
06/04/2016 • 16 minutes
Which Currency Should You Use For Pricing Your Membership?
One of the biggest benefits of running a membership website is the ability to tap into a truly global audience. However that does present the problem of having to decide which currency to use when it comes to pricing your membership. In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when setting your pricing for a multi-currency market...
30/03/2016 • 8 minutes 39 seconds
How to Decide Which Content Should Be Free vs Paid
Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community. Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership. In this episode of The Membership Guys Podcast, I tackle this subject and look at some of the things to consider when deciding whether your content should be free or paid...
23/03/2016 • 12 minutes 58 seconds
Jill Stanton on Using Facebook Groups to Grow Your Membership
Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem. It's little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons. In this episode of The Membership Guys Podcast, I'm joined by Jill Stanton from Screw The Nine to Five, who shares her insight into not only running a popular, highly successful free Facebook group; but also how she leverages this to benefit her paid membership community. (Warning: this one gets a little bit sweary, so those of a sensitive disposition may want to give it a miss!) In this episode, Jill and I discuss: Running a free Facebook group vs using a group for your paid membership Advice on how to get people engaged and active in your group Tips and techniques for attracting new members to your Facebook group
16/03/2016 • 54 minutes 39 seconds
3 Reasons Not to Take Member Retention for Granted
You’ve got plenty of loyal members who continue to pay for your membership – but are you taking member retention for granted?Some members may be paying for your membership without any delays or issues, but that doesn’t mean that they are happy and satisfied. You can’t assume that just because somebody is continuing to pay, that it means they are 100% pleased with their experience. The truth is that inactive paying members probably don’t even realize they’re still paying for their subscription!So, what’s the best course of action if you think you’ve got paying members who could be getting closer to the exit door? On this episode of the podcast, I reveal exactly what you should do, and I share three main reasons why you shouldn’t take member retention for granted. Essential Learning Points:The real reasons why members who are not engaged with your membership continue to pay for itThree reasons why you s
09/03/2016 • 10 minutes 8 seconds
How to Identify Your Membership Drop-Off Points
Cancellations are the one things most membership site owners hate and fear, but are also something we can't avoid - no matter how hard you try to hide the "cancel" button! Your onboarding, engagement and retention strategies are key to prolonging the member lifecycle - however another key thing to consider is that often your members will have common "drop-off points", where you're most at risk of losing them. In this episode of The Membership Guys Podcast, I discuss how you can identify your common member drop-off points, and more importantly what you can do to deal with them.
02/03/2016 • 11 minutes 57 seconds
Chris Ducker on Building a Global Membership Brand
Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide. This represents a huge opportunity for membership website owners to build a global brand. In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker - founder of Youpreneur - to talk about his experiences in launching a membership site that is truly global. In this episode, Chris and I discuss: Refining how you position yourself and an authority, and how to escape the "pigeon hole" Th
24/02/2016 • 53 minutes 22 seconds
5 Reasons Why We Love The Membership Model
With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I'm professing my deepest feelings for my one true love... the membership model. Tune in and find out why we're so enamoured with membership websites, and why they appeal to us far more than any other business model out there.
17/02/2016 • 12 minutes 12 seconds
Pat Flynn on Validating Your Membership Site Idea
We've had countless people approach us over the years in need of help in figuring out why their membership site launch hasn't quite gone to plan; and in almost every case it's because they jumped head first into wrestling with membership plugins and creating content - skipping past the crucial task of actually evaluating and validating their idea. I'm joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don't waste your time and money. In this episode, Pat and I discuss: Why idea validation is so important for membership site owners Where to start if you have an idea and you're not
10/02/2016 • 32 minutes 44 seconds
Using Urgency Tactics to Promote an Evergreen Membership
Should your membership site always be open, or only open for limited periods throughout the year? It's a question that comes up frequently; and while we tend to fall on the side of having an "evergreen" membership that's always open, it's hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach. In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.
03/02/2016 • 9 minutes 51 seconds
3 Ways to Keep Your Members Hooked for Longer
Retention is crucial for a successful membership site. It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around. In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.
27/01/2016 • 8 minutes 6 seconds
James Schramko on Running an Authority-Led Membership Community
As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community. In this episode, I'm joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverages his own authority as a highly regarded expert in online business and marketing. In this episode, James and I discuss: How James went from managing a Mercedes Benz dealership to running a successful membership community The roadblocks that get in the way of people turning their ideas into reality Handling access to him and managing member expectations across multiple "tiers" of membership Building a larger business with your membership site at its core ...and a lot more!
20/01/2016 • 31 minutes 55 seconds
Can You Launch a Membership Site Without an Audience?
If a membership site launches with no audience to notice, has it truly launched? In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience. I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your site, fast.
12/01/2016 • 17 minutes 25 seconds
The Membership Economy with Robbie Kellman Baxter
As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success? In this episode, I'm joined by Robbie Kellman Baxter - author of the bestselling book 'The Membership Economy' and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model. In this episode, Robbie and I discuss: Common mistakes businesses make when they attempt to transition to the membership model Robbie's top tips for member retention The core differences between transactional businesses and membership businesses The keys to surviving and thriving in The Membership Economy What the future holds for the membership model
06/01/2016 • 1 hour 12 minutes 36 seconds
Tools We Use for Our Own Membership Website
We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there's no such thing as the "perfect" membership site setup that will work for everyone - it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you're using and a whole bunch of other details that determine which tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website - the Member Site Academy - as well as the reasons why we choose those particular options.
30/12/2015 • 19 minutes 45 seconds
Pros and Cons of Using a Cloud-based Membership Platform
Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites. However there is a growing market in alternative cloud-based membership platforms such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to 'DIY' their membership site. In this episode we discuss why we use WordPress, what is meant by "cloud service" vs "self-hosted", which cloud-based alternatives are out there and what the pros and cons of each approach are. We also discuss alternative 'self-hosted' solutions outside of WordPress, such as forum-only platforms such as Xenforo.
23/12/2015 • 20 minutes 56 seconds
Top Reasons Why People Join a Membership Site
The reasons people have for joining your membership are as varied as the makeup of your membership. Ask 10 members why they joined your membership and you’re likely to get 8, 9, or 10 different answers.But there are some reasons that are more common – eight of them, in fact.In this episode, I break down the eight top reasons people join membership sites, why it’s important to know them, and how you can use this information to create more sustainable growth in your membership.Essential Learning Points:The eight most common reasons people join membershipsWhy some members are going to stick around longer than othersHow you can use data about your members’ motivations to grow your membershipImportant Links & Mentions:Should y
16/12/2015 • 11 minutes 20 seconds
Video Marketing Strategy with Emmy Wu
Would you like to know how to effectively use video for marketing your membership site? Joining us to talk about video, launch strategies and a lot more is Emmy Wu. Emmy is a phenomenally talented videographer and launch strategist who has helped countless course creators and membership site owners to implement video into their marketing and sales strategy. In this episode, Emmy and I discuss: - Video content vs other mediums - How to make your videos stand out from the competition - Emmy's top tips for using video as part of a launch funnel - The rising popularity of live-streaming apps like Periscope and Blab - The most effective way of using videos for a membership site owner
09/12/2015 • 50 minutes 36 seconds
How to Choose a Membership Plugin
Without question this is the one thing we're asked about more than anything else. So how do you figure out which membership plugin to use for your website? Find out in this episode...
01/12/2015 • 22 minutes 50 seconds
Creating Compelling Courses with Janelle Allen
In this episode I talk to online course creation expert Janelle Allen. Janelle shares her insight and experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.
24/11/2015 • 49 minutes 51 seconds
Avoiding Burnout When Running a Membership Site
It's very easy to fall into bad habits as a membership site owner when it comes to over-working and putting too much pressure on yourself. This often leads to burnout, which in turn adversely affects your membership site. In this episode, I give my tips on how membership site owners can avoid burning out.
18/11/2015 • 19 minutes 25 seconds
Developing a Leading Membership Plugin with Blair Williams
In this episode I talk to Blair Williams - creator and founder of MemberPress - about the history of the plugin, essential features membership sites need to get ahead, the state of the WordPress membership plugin market and what the future holds for MemberPress.
10/11/2015 • 46 minutes 53 seconds
Improving the Member Experience with Nathalie Lussier
In this episode I talk to renowned digital strategist and co-founder of AccessAlly, Nathalie Lussier. As well as discussing her transition from programmer to online marketer, Nathalie shares tips and insight into list building, creating compelling online courses and how to improve your member experience.
03/11/2015 • 50 minutes 7 seconds
How to Improve Member Retention
In this episode we're talking about churn - what is it and how do we reduce it? PLUS discover our top tips for improving member retention and reducing cancellations.
27/10/2015 • 21 minutes 51 seconds
Is Creating a Membership Site Right for You?
Discover the 5 questions you NEED to ask yourself in order to determine whether creating a membership site is actually the right move to make...
20/10/2015 • 14 minutes 4 seconds
Passive Income from Membership Sites?
Find out where we stand on the idea of "passive income" when it comes to membership websites...
13/10/2015 • 8 minutes 10 seconds
Should my membership site be always open or time-limited?
One question which comes up regularly is whether you should keep your membership site open all of the time, or whether limited joining periods are better. Find out what we think...
06/10/2015 • 14 minutes 17 seconds
The 7 Pillars of Successful Membership Sites
Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch
30/09/2015 • 16 minutes 48 seconds
Launching the Member Site Academy - Part Three
In the third and final part of our "launch diary", we discuss the big day of opening the Academy to the public, the approach we took, what worked, what didn't and what we'd do differently.
23/09/2015 • 19 minutes 11 seconds
Launching the Member Site Academy - Part Two
In the second part of our launch diary, we discuss the challenges faced and lessons learned in the final week before opening the doors to the Member Site Academy.
16/09/2015 • 27 minutes 52 seconds
Launching the Member Site Academy - Part One
We recently opened the doors to the Member Site Academy - our very own membership site. In this series of episodes we're discussing the build up to launch, the challenges we faced, what worked, what didn't and a lot more.
03/09/2015 • 17 minutes 31 seconds
How to Deal With Member Cancellations
Losing members is just part and parcel of operating a membership site. However there’s plenty that you can do to make sure that you’re not losing members for the wrong reasons...
25/08/2015 • 14 minutes 35 seconds
Using Offline Marketing to Grow Your Membership Site
In this episode we discuss how you can use offline marketing techniques, including business networking, to promote and enhance your membership website.
11/08/2015 • 14 minutes 2 seconds
Trial periods and risk reversal
In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your sales
02/08/2015 • 17 minutes 53 seconds
Facebook group vs Forum for your membership community
In this episode we discuss the pitfalls of using a private Facebook group for your paid membership community, and why an on-site forum is a better option.
23/07/2015 • 19 minutes 31 seconds
How to get your membership site up and running in record time
What do you do if you need to get your membership website or online course up and running in just a few days? In this episode we're talking about how you can bootstrap the creation and launch of your membership site.
23/07/2015 • 23 minutes 35 seconds
What to do if your membership site launch fails
It's every prospective membership site owners' nightmare - months of toiling over your product, only for it to fall flat when it finally launches. In this episode, we look at what you can do if the worst happens.
23/07/2015 • 19 minutes 22 seconds
Getting advice on the best plugin to use
With so many options for membership site plugins, asking for advice from others can be a total crap shoot. In this episode, we look at why most advice on plugins is useless, and how you can make sure you're getting the right recommendations.
23/07/2015 • 17 minutes 54 seconds
Building & leveraging authority
In the first episode of The Membership Guys podcast we discuss why it's important for membership site owners to build authority and leverage this for their business.