Welcome back to Open Studio! In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: " How can I transition from learning lettering as a hobby to making it a career?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide To see the full show notes, click here: https://martinaflor.com/podcast

In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning. See full show notes at martinaflor.com/podcast

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5! See full shownotes at https://www.martinaflor.com/podcast Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss launching your career through a side project, friends of type, trusting your skills, having a personal venture capitalist, NuForm and starting a new business. Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for big clients like Nike, Target, Google, Hilton, Facebook, Ford Motor Company among others. After over 10 years of running a successful solo business as a lettering artist, he launched NuForm, a type design practice that looks to the culturally offbeat and peculiar oddities to inspire and inform the creation of expressive letterforms. Erik is not only one of the most talented people that I’ve met but also a humble, sweet individual. Detailed show notes: martinaflor.com/podcast

In this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes art for clients around the globe and She is the author of ten books, including Art Inc. and Find your Artistic Voice.  She is the host of the podcast The Lisa Congdon Sessions and she teaches Creative Entrepreneurship at Pacific Northwest College of Art. Detailed show notes: martinaflor.com/podcast

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast