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Marketing School - Digital Marketing and Online Marketing Tips Profile

Marketing School - Digital Marketing and Online Marketing Tips

English, Finance, 2672 seasons, 3145 episodes, 4 days, 1 hour, 59 minutes
About
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.
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Bonus episode #3: A sneak peek of what our AOA hangouts look like

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Using Memos to Drive Speed and Accountability (01:26) The Importance of Speed in Organizations (03:22) Establishing Memos for Speed and Culture (08:08) Balancing Vulnerability and Confidence as a Leader (09:06) Writing Memos and Building the Habit (11:28) Diversifying Marketing Channels with Reddit and Quora (14:31) Challenges of Scaling Agencies and Implementing Processes   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
5/18/202419 minutes, 8 seconds
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His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Written Culture and Data-Driven Decision-Making (55:31) The Value of Board Meetings (58:37) Breaking the Rigidity of Fixed Meetings (01:03:01) Hiring for Greatness (01:08:00) The Intensity of Startup Life (01:12:14) A/B Testing Work Environments (01:17:12) Religion as a Marketing Strategy   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
5/15/202429 minutes, 20 seconds
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Bonus episode #2: A sneak peek of what our AOA hangouts look like

In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: A sneak peek of what our AOA hangouts look like (01:15) Introduction to the Coaching Call (01:45) The Power of Writing Memos for Clarity and Action (09:22) Exploring Offshore Talent: Pros and Cons (16:45) Preparing for the Impact of AI on the Industry Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
5/11/202416 minutes, 36 seconds
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How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
5/1/202425 minutes, 46 seconds
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How To ACTUALLY Get ANYTHING You Want | Marie Forleo

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's episode: How To ACTUALLY Get ANYTHING You Want (01:15) Introduction and Marie's Background (10:03) Trusting Your Gut and Following Your Intuition (32:37) The Power of a Strong Work Ethic (40:02) Building a Coaching Business and Engaging with the Audience (56:33) The Challenges of Writing a Book   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
4/24/202427 minutes, 25 seconds
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The Writing Secrets That Create Billionaires | David Perell

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and David’s Background (09:38) Building an Audience through Unique Ideas and Intellectual Assets (31:16) The Influence of Faith on Philosophy and Work (44:02) The Pitfalls of American Idolatry (53:18) The Importance of Asking Big Questions (01:00:56) The Impact of Jesus on Western Civilization (01:08:06) The Power of Writing and Communication (01:19:18) The Importance of Reading and Writing   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
4/18/202426 minutes, 31 seconds
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Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) - Introduction and Background (01:22) - The Decline in Relationships and the Impact of Online Dating (14:23) - Questioning the Concept of Monogamy and Introducing Monogamish (29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access (37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies (38:29) - Why Successful Women Date Mediocre Men (43:52) - The Reasons Behind Failed Marriages (50:39) - Exploring Relationships through Behavioral Economics (55:11) - The Art of Subtle Negotiation in Relationships (01:12:17) - The Role of Transactions in Relationships (01:15:34) - The Power of Instagram in Dating (01:18:27) - The Business Model of Orion Teraban (01:21:00) - The Vision for the Business (01:40:28) - The Definition of Love   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.
4/11/202428 minutes, 15 seconds
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He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (02:23) Mission-Oriented Approach and Content Formats (07:39) Creating Compelling Content and Holding Audience Attention (09:09) Experimentation and Learning from Failure (11:30) Collaborating with Influencers and Partnerships (14:41) Hiring and Developing Talent (29:00) Dealing with Copycats and Protecting Originality (37:44) Investing in Up-and-Coming Creators (39:11) Unlocking Value and Participation (41:06) Balancing Work and Family (47:19) Building an Agency for Freedom (52:12) The Power of Audience and Distribution (58:02) The Importance of Compelling Packaging (01:06:29) Asking Hard-Hitting Questions (01:09:48) Leveraging Pre-Existing YouTube Audiences (01:14:28) The Shift to Long-Form Content (01:15:52) The Rise of Creator-Operators   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.
4/5/202427 minutes, 48 seconds
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How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: (00:00) Introduction and deep pocket monster (02:22) Card party events (03:49) The fallacy of view chasing (06:28) Creating a community experience (09:31) Growing the event and world records (13:04) The cost and value of events (21:35) The power of long-form content   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
3/27/202427 minutes, 13 seconds
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How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: (00:00) Wearing the hat: winning the biggest deal (01:01) Building epic gardening (03:47) The botanical interests deal (05:14) How wearing the hat made a difference (06:06) The angle of the botanical interests deal (09:28) Getting into gardening (10:54) Finding a hobby outside of business (12:44) Going all-in on epic gardening (20:33) Acquiring blogs for growth (25:48) The future of SEO (27:09) The importance of email marketing Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
3/20/202427 minutes, 52 seconds
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$200M Founder Reveals His Controversial Marriage Strategy

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.   Watch the full interview here: https://youtu.be/ew91lnFKYyI   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Patrick Campbell's background and introduction to his expertise in relationships (03:12) Importance of weekly one-on-one meetings with your partner (04:08) Setting boundaries and shared vision in a relationship (07:00) Conducting off-site retreats to discuss goals and aspirations (10:01) Conclusion and benefits of implementing relationship frameworks (11:24) Importance of alignment and shared values (12:05) Finding peace and contentment in life (14:40) Money does not solve emotional problems (15:45) Cutting out toxic loved ones (18:18) Existential crisis after selling a company (19:37) Learning to navigate wealth and deploy capital (20:24) Anxiety around money even with significant wealth (23:09) The value of frugality for entrepreneurs (24:52) The importance of challenging hard and fast rules   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
3/6/202427 minutes, 7 seconds
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Syed Balkhi’s Unconventional Wealth Building Strategies

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors.    Watch the full interview here: https://youtu.be/O5VhhH0Aky8   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress. (01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit. (02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses. (04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth. (04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire. (06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums. (07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people. (08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships. (09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding. (13:29) The power of compounding goodwill and giving unconditionally. (14:43) Going deep instead of wide in networking and learning. (16:11) The structure of Awesome Motive as a management company. (17:07) The importance of alignment with founders and minority stake deals. (19:56) The driving forces of incentives and insecurities in human behavior. (20:47) Two driving forces shaping human behavior: insecurities and incentives. (24:59) The importance of empathy and aligning goals with team members. (26:07) Viewing acquisitions as a more lucrative alternative to paid media. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
2/21/202429 minutes, 28 seconds
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He Sends 2.5 BILLION Emails Per Month | Nathan Barry

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.   Watch the full interview here:  https://youtu.be/vuwfio0Uw4Y   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Nathan Barry introduces himself and his journey from software designer to software founder (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane (09:49) Eric asks Nathan about the payment structure for the pilot. (12:30) Nathan talks about his podcast and the journey of building an audience. (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product. (15:08) Nathan explains the power of an audience in promoting and selling products. (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience. (18:19) Nathan talks about the three rules for building an audience and creating enterprise value. (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value. (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses. (21:25) Nathan Barry shares his perspective on monetization options for creators.   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
2/15/202425 minutes, 25 seconds
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How Google and Meta Are Using AI To Make Ads Easier For You

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns (01:31) Google's AI tools for generating image variations and improving ad performance (02:00) The shift from manual optimization to letting machines learn (03:22) Google's focus on unique images and headlines (04:02) The importance of standing out and avoiding duplication (04:55) The incentives of Google and Meta to improve AI features (05:25) The need to embrace AI for future marketing success (05:40) Meta's image expansion and text variations (05:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Performance Max Advantage Plus Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
12/15/20235 minutes, 48 seconds
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How Mark Moss Made $1M in 20 days Without Paid Ads

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.Watch the full interview here: https://youtu.be/xDnO-OtGjvc Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
12/14/202324 minutes, 36 seconds
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How We're Changing Up Marketing School in 2024

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
12/13/20235 minutes, 34 seconds
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Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chris Long’s Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
12/12/20235 minutes, 32 seconds
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Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Steven Bartlett's YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/11/20235 minutes, 47 seconds
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Why You Don't Have an Audience #2632

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/10/20237 minutes, 41 seconds
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Why You Don't Have an Audience

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/10/20235 minutes, 42 seconds
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This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Sam Sulek’s YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/9/20237 minutes, 23 seconds
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This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Sam Sulek’s YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/9/20235 minutes, 24 seconds
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What's Old in Marketing Is New Again, and What's New Is Old #2630

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/8/20238 minutes
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What's Old in Marketing Is New Again, and What's New Is Old

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/8/20236 minutes, 1 second
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How to Deal with Ad Fatigue #2629

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/7/20237 minutes, 40 seconds
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How to Deal with Ad Fatigue

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/7/20235 minutes, 40 seconds
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Why Neil & Eric Are Going Harder on Written Content Now #2628

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Why Neil & Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/6/20236 minutes, 45 seconds
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Why Neil & Eric Are Going Harder on Written Content Now

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Neil &amp; Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/6/20235 minutes, 45 seconds
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The TikTokification of Everything #2627

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The TikTokification of Everything (00:32) Examples of Instagram and other platforms copying TikTok features (01:31) The ease of copying and replicating in the business world (02:12) Copying as a way of learning and iterating (02:45) Examples of Instagram stories being copied by other platforms (03:06) The limited success of WhatsApp stories (03:54) The importance of capitalizing on current trends (04:04) Encouragement to start copying more in marketing (03:54) Giving credit and creating new ideas based on others (04:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/5/20235 minutes, 35 seconds
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The TikTokification of Everything

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The TikTokification of Everything (00:32) Examples of Instagram and other platforms copying TikTok features (01:31) The ease of copying and replicating in the business world (02:12) Copying as a way of learning and iterating (02:45) Examples of Instagram stories being copied by other platforms (03:06) The limited success of WhatsApp stories (03:54) The importance of capitalizing on current trends (04:04) Encouragement to start copying more in marketing (03:54) Giving credit and creating new ideas based on others (04:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/5/20234 minutes, 36 seconds
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The Creativity Faucet Concept (This Will 10x Your Content) #2626

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/4/20237 minutes
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The Creativity Faucet Concept (This Will 10x Your Content)

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/4/20236 minutes, 1 second
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Audience TAM vs Revenue TAM #2625

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Audience TAM vs Revenue TAM (00:41) Difference between audience TAM and revenue TAM (01:09) Importance of revenue TAM in generating business revenue (01:48) Building a personal brand requires a massive audience TAM (02:13) Example of Salesforce and their focus on revenue TAM (02:41) Difficulty in generating likes for revenue-focused content (03:29) Balancing reach and conversion in business strategies (03:53) Easier to grow a business with a massive revenue TAM (04:11) Understanding when to focus on reach vs conversion (04:53) Audience TAM can be a distraction if it does not lead to business outcomes. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/3/20236 minutes, 22 seconds
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Audience TAM vs Revenue TAM

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Audience TAM vs Revenue TAM (00:41) Difference between audience TAM and revenue TAM (01:09) Importance of revenue TAM in generating business revenue (01:48) Building a personal brand requires a massive audience TAM (02:13) Example of Salesforce and their focus on revenue TAM (02:41) Difficulty in generating likes for revenue-focused content (03:29) Balancing reach and conversion in business strategies (03:53) Easier to grow a business with a massive revenue TAM (04:11) Understanding when to focus on reach vs conversion (04:53) Audience TAM can be a distraction if it does not lead to business outcomes. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/3/20235 minutes, 22 seconds
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The Anatomy of New York Times' Revenue #2624

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Anatomy of New York Times' Revenue (00:25) Discussion on the potential revenue from affiliate marketing (01:30) Highlights of New York Times' subscribers and operating profit (02:50) Importance of building a brand for marketing success (03:39) Diversification of revenue sources to protect against SEO changes (04:26) The significance of building a brand over time (05:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Glen Allsopp’s Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/2/20236 minutes, 33 seconds
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The Anatomy of New York Times' Revenue

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Anatomy of New York Times' Revenue (00:25) Discussion on the potential revenue from affiliate marketing (01:30) Highlights of New York Times' subscribers and operating profit (02:50) Importance of building a brand for marketing success (03:39) Diversification of revenue sources to protect against SEO changes (04:26) The significance of building a brand over time (05:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Glen Allsopp’s Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/2/20235 minutes, 34 seconds
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These New OpenAI Developments Will Change Marketing Forever #2623

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever (00:01) OpenAI allows users to create their own GPT without coding. (01:55) Chat GPT four turbo is faster and cheaper. (03:29) Users can upload an entire book for analysis. (04:30) OpenAI introduces Copyright Shield to defend against legal claims. (05:09) Multimodal capabilities will allow for image, video, and audio analysis (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: OpenAI DevDay Recap Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
12/1/20236 minutes, 20 seconds
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These New OpenAI Developments Will Change Marketing Forever

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever (00:01) OpenAI allows users to create their own GPT without coding. (01:55) Chat GPT four turbo is faster and cheaper. (03:29) Users can upload an entire book for analysis. (04:30) OpenAI introduces Copyright Shield to defend against legal claims. (05:09) Multimodal capabilities will allow for image, video, and audio analysis (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:OpenAI DevDay Recap Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
12/1/20235 minutes, 20 seconds
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Dark Social's False Attribution to 'Direct' Traffic #2622

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/30/20236 minutes, 50 seconds
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Dark Social's False Attribution to 'Direct' Traffic

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/30/20235 minutes, 51 seconds
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Why Millionaires & Billionaires are Becoming Content Creators #2621

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators (00:01) Chamath and Andrew Wilkinson are becoming content creators (01:50) Building an audience helps make money and get business deals (03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings (05:13) Tim Ferriss has a large audience and makes money from investing (06:31) Building an audience is a smart move for success (07:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Chamath Palihapitiya X Andrew Wilkinson X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/29/20238 minutes, 18 seconds
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Why Millionaires & Billionaires are Becoming Content Creators

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Millionaires &amp; Billionaires are Becoming Content Creators (00:01) Chamath and Andrew Wilkinson are becoming content creators (01:50) Building an audience helps make money and get business deals (03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings (05:13) Tim Ferriss has a large audience and makes money from investing (06:31) Building an audience is a smart move for success (07:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chamath Palihapitiya X Andrew Wilkinson X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/29/20237 minutes, 19 seconds
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How SGE Will Dramatically Change Your SEO Traffic #2620

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/28/20236 minutes, 59 seconds
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How SGE Will Dramatically Change Your SEO Traffic

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/28/20236 minutes
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Critical Agency Acquisition Mistakes #2619

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Critical Agency Acquisition Mistakes (00:32) Importance of retaining the top talent during the acquisition (01:39) Need for founders to stay on board for knowledge transfer (02:59) Importance of conducting thorough due diligence before acquiring (03:56) Taking time for due diligence and decreasing the seller's advantage (05:32) Key factors to consider during due diligence: churn, revenue, growth (06:20) Importance of cultural fit and interviewing for it (06:52) The Leader's responsibility to be closely involved in the acquisition process (07:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/27/20238 minutes, 17 seconds
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Critical Agency Acquisition Mistakes

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Critical Agency Acquisition Mistakes (00:32) Importance of retaining the top talent during the acquisition (01:39) Need for founders to stay on board for knowledge transfer (02:59) Importance of conducting thorough due diligence before acquiring (03:56) Taking time for due diligence and decreasing the seller's advantage (05:32) Key factors to consider during due diligence: churn, revenue, growth (06:20) Importance of cultural fit and interviewing for it (06:52) The Leader's responsibility to be closely involved in the acquisition process (07:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/27/20237 minutes, 18 seconds
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Are Agencies Ripe For Rollups? #2618

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/26/20238 minutes, 26 seconds
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Are Agencies Ripe For Rollups?

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/26/20237 minutes, 27 seconds
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Modern Content Marketing Vs. Old Content Marketing #2617

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog “The Final Chapter of My First Startup” Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/25/20239 minutes, 16 seconds
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Modern Content Marketing Vs. Old Content Marketing

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Rand Fishkin Blog “The Final Chapter of My First Startup”Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/25/20238 minutes, 17 seconds
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The $68B SEO Industry Will Go Extinct? #2616

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Fortune article on SEO  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/24/20237 minutes, 22 seconds
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The $68B SEO Industry Will Go Extinct?

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Fortune article on SEO Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/24/20236 minutes, 22 seconds
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The Sites That Dominate Affiliate Rankings #2615

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ViperChill Post on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/23/20236 minutes, 58 seconds
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The Sites That Dominate Affiliate Rankings

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:ViperChill Post on XLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/23/20235 minutes, 59 seconds
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Why TikTok Shops Might Be The Next Big Opportunity #2614

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Greg Isenberg Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/22/20236 minutes, 35 seconds
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Why TikTok Shops Might Be The Next Big Opportunity

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Greg Isenberg Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/22/20235 minutes, 35 seconds
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Amazon's fastest new growing business segment… #2613

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: CNBC article on Amazon’s advertising revenue Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/21/20236 minutes, 9 seconds
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Amazon's fastest new growing business segment…

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:CNBC article on Amazon’s advertising revenueLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/21/20235 minutes, 10 seconds
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What you can learn from Sam Altman's Ouster

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/20/20238 minutes, 32 seconds
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What you can learn from Sam Altman's Ouster

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/20/20237 minutes, 32 seconds
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Struggling To Grow On Social Media? Use This Analogy #2612

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/19/20237 minutes, 3 seconds
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Struggling To Grow On Social Media? Use This Analogy

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/19/20236 minutes, 3 seconds
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Here's What The Top YouTubers Taught Us About YouTube Marketing #2611

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing [01:07] Subscribers don't matter, good videos get views [02:29] Consistency and quality are key to YouTube's success [03:44] YouTube is a commitment, not a quick win [04:12] Producing hit content leads to viral growth [05:19] Different content types drive different results [05:51] Importance of compelling thumbnails and headlines [06:59] Learning from successful YouTubers like Russell Brand [07:28] Diversify marketing channels but not businesses [08:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/18/20239 minutes, 22 seconds
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Here's What The Top YouTubers Taught Us About YouTube Marketing

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/18/20238 minutes, 22 seconds
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Eric's Experiment with LinkedIn Thought Leader Ads #2610

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads [01:01] Results of a $500 test with LinkedIn Thought Leader Ads [02:26] LinkedIn Thought Leader Ads are effective for soft conversions [03:37] Changing the profile URL to drive website visits [04:33] Soft conversions work better than hard conversions on LinkedIn [04:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: LinkedIn Thought Leader Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/17/20236 minutes, 2 seconds
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Eric's Experiment with LinkedIn Thought Leader Ads

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads (01:01) Results of a $500 test with LinkedIn Thought Leader Ads (02:26) LinkedIn Thought Leader Ads are effective for soft conversions (03:37) Changing the profile URL to drive website visits (04:33) Soft conversions work better than hard conversions on LinkedIn (04:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:LinkedIn Thought Leader Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/17/20235 minutes, 3 seconds
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Sahil Bloom’s #1 Advice to All Content Creators | Interview with Sahil Bloom

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: [00:00] - Sahil Bloom's expansion from Twitter to newsletter and book [02:50] - No growth hacks, just countless hours of writing [05:40] - Importance of creating content based on real experiences [08:31] - Adapting to algorithm changes and finding what works [09:25] - Sahil Bloom's growth on Twitter in the first year [11:33] - Sahil Bloom's morning routine for creating content [13:50] - Sahil Bloom's perspective on the creator economy and long-term viability [16:35] - Sahil Bloom's thoughts on the future of creator-led agencies [20:29] - The role of Holdco in building and launching businesses [23:06] - The difficulty of scaling without a business background [25:51] - The risks and challenges of income share agreements Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/16/202329 minutes, 21 seconds
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Sahil Bloom’s #1 Advice to All Content Creators

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book (02:50) - No growth hacks, just countless hours of writing (05:40) - Importance of creating content based on real experiences (08:31) - Adapting to algorithm changes and finding what works (09:25) - Sahil Bloom's growth on Twitter in the first year (11:33) - Sahil Bloom's morning routine for creating content (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies (20:29) - The role of Holdco in building and launching businesses (23:06) - The difficulty of scaling without a business background (25:51) - The risks and challenges of income share agreements Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/16/202327 minutes, 22 seconds
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What We Are Seeing With AI SEO Right Now #2609

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What We Are Seeing With AI SEO Right Now [00:40] Increase in the creation of Q&A pages on websites [01:03] Shift in AI content creation strategies involving more human intervention [02:05] LinkedIn's UGC content and compounding traffic [02:33] Rising trend of programmatic SEO and the need for QA [03:21] Negative impact of AI-based content on fashion site's traffic [03:58] Negative impact of AI-based content on auto site's traffic [05:08] Importance of QA and accurate content in AI SEO [05:43] AI-enhanced content and updating existing content [06:34] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/14/20237 minutes, 38 seconds
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What We Are Seeing With AI SEO Right Now

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&amp;A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What We Are Seeing With AI SEO Right Now (00:40) Increase in the creation of Q&amp;A pages on websites (01:03) Shift in AI content creation strategies involving more human intervention (02:05) LinkedIn's UGC content and compounding traffic (02:33) Rising trend of programmatic SEO and the need for QA (03:21) Negative impact of AI-based content on fashion site's traffic (03:58) Negative impact of AI-based content on auto site's traffic (05:08) Importance of QA and accurate content in AI SEO (05:43) AI-enhanced content and updating existing content (06:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/14/20236 minutes, 38 seconds
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Shoppers Expected to Spend the Same or More This Holiday Season #2608

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season [00:31] Consumers plan to shop at discount and traditional department stores [01:12] Consumers still spending despite inflation and higher costs [02:51] Deloitte report projects rise in retail sales this holiday season [03:53] Consumers with lower incomes expect to spend more [04:14] Tech layoffs and impact on spending [05:24] Reality check needed for business valuations [06:19] Lack of discipline in raising funds and trading on potential [07:20] High interest rates and debt will impact spending [07:34] Uncertainty about when the economy will improve [07:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ICSC’s 2023 Holiday Shopping Forecast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/13/20238 minutes, 47 seconds
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Shoppers Expected to Spend the Same or More This Holiday Season

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season (00:31) Consumers plan to shop at discount and traditional department stores (01:12) Consumers still spending despite inflation and higher costs (02:51) Deloitte report projects rise in retail sales this holiday season (03:53) Consumers with lower incomes expect to spend more (04:14) Tech layoffs and impact on spending (05:24) Reality check needed for business valuations (06:19) Lack of discipline in raising funds and trading on potential (07:20) High interest rates and debt will impact spending (07:34) Uncertainty about when the economy will improve (07:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:ICSC’s 2023 Holiday Shopping Forecast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/13/20237 minutes, 47 seconds
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Apply Pressure or Feel It #2607

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Apply Pressure or Feel It [00:05] Applying pressure is important in business and leadership roles. [01:30] Different businesses have different levels of pressure. [02:59] Pressure is necessary for personal satisfaction and growth. [03:31] Dealing with tough situations and letting go of unfit employees. [04:35] Example of a business that stopped applying pressure and suffered. [05:03] No pressure, no diamond - results require pressure. [05:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The Hard Thing About Hard Things and Ben Horowitz Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/12/20236 minutes, 38 seconds
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Apply Pressure or Feel It

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Apply Pressure or Feel It (00:05) Applying pressure is important in business and leadership roles. (01:30) Different businesses have different levels of pressure. (02:59) Pressure is necessary for personal satisfaction and growth. (03:31) Dealing with tough situations and letting go of unfit employees. (04:35) Example of a business that stopped applying pressure and suffered. (05:03) No pressure, no diamond - results require pressure. (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: The Hard Thing About Hard Things and Ben HorowitzLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/12/20235 minutes, 38 seconds
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Diving Deeper on the LinkedIn UGC Strategy #2606

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Diving Deeper on the LinkedIn UGC Strategy [00:29] LinkedIn UGC strategy explained [01:36] LinkedIn gamifies UGC with badges [02:20] Importance of focusing on KPIs and revenue [03:26] Traffic vs. revenue in marketing [04:10] Importance of traffic and conversions [04:55] Applying AI and programmatic SEO to content [05:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Olga Andrienko’s post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/11/20236 minutes, 17 seconds
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Diving Deeper on the LinkedIn UGC Strategy

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy (00:29) LinkedIn UGC strategy explained (01:36) LinkedIn gamifies UGC with badges (02:20) Importance of focusing on KPIs and revenue (03:26) Traffic vs. revenue in marketing (04:10) Importance of traffic and conversions (04:55) Applying AI and programmatic SEO to content (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Olga Andrienko’s post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/11/20235 minutes, 15 seconds
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Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts #2605

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts [00:30] Discussion about GameStop's acquisition of Phase Clan [00:38] Mention of a company called Better and its acquisition [00:53] Introduction to Hello Bellow, a diaper company [01:17] Hello Bellow's financial struggles and liabilities [02:22] Non-private equity-backed companies performing well [03:16] Founder-led businesses thrive in tough times [04:13] Founders stepping back into their businesses [04:52] Fire sale prices and lack of VC investments [05:43] Caution when buying at fire sale prices due to hidden costs [06:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: GameStop just bought Phase Clan for $17 million Hello Bello filed for bankruptcy Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/10/20237 minutes, 51 seconds
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Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts (00:30) Discussion about GameStop's acquisition of FaZe Clan (00:38) Mention of a company called Better and its acquisition (00:53) Introduction to Hello Bello, a diaper company (01:17) Hello Bello's financial struggles and liabilities (02:22) Non-private equity-backed companies performing well (03:16) Founder-led businesses thrive in tough times (04:13) Founders stepping back into their businesses (04:52) Fire sale prices and lack of VC investments (05:43) Caution when buying at fire sale prices due to hidden costs (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: GameStop just bought Phase Clan for $17 million Hello Bello filed for bankruptcy Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/10/20236 minutes, 49 seconds
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Your Customer Service Is Your Marketing #2604

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Your Customer Service Is Your Marketing [00:45] Discussion of a negative customer service experience with Ahrefs. [01:59] Neil expresses frustration with being penalized for using a product. [02:59] Comparison of customer reactions to price increases for different services. [03:35] Importance of differentiation and customer loyalty in pricing decisions. [04:33] Neil emphasizes the need to keep customers happy and maintain a positive brand image. [04:55] Eric mentions Ahrefs' risky moves and potential consequences. [05:21] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Jason Mills’ post on Ahrefs Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/9/20236 minutes, 26 seconds
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Your Customer Service Is Your Marketing

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your Customer Service Is Your Marketing (00:45) Discussion of a negative customer service experience with Ahrefs. (01:59) Neil expresses frustration with being penalized for using a product. (02:59) Comparison of customer reactions to price increases for different services. (03:35) Importance of differentiation and customer loyalty in pricing decisions. (04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image. (04:55) Eric mentions Ahrefs' risky moves and potential consequences. (05:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Jason Mills’ post on Ahrefs Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/9/20235 minutes, 21 seconds
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The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success. TIME-STAMPED SHOW NOTES: [00:00] - Ali Abdaal’s Journey from $2 to $5 Million [01:42] - Ali's business model: 99% free content, 1% paid courses. [03:19] - Ali's advice for finding your style and niche on YouTube. [06:33] - You shouldn’t rely solely on YouTube's organic reach. [08:39] - Creating organic content sources and delivery vehicles that don't rely on Ali. [12:09] - How to grow your email list organically [15:43] - Unexpected success and revenue from the live cohort courses [20:39] - Ali explains the structure and benefits of their $5,000/year program. [21:28] - Ali shares his concerns about charging for a mastermind. [26:02] - Ali talks about his early ventures into making money online [28:13] - Ali defines what a “feel good” business is [30:17] - Ali plans to create a productivity course and explore equity partnerships [31:50] - Ali Abdaal decides to film whatever he wants for his YouTube channel. [32:30] - Ali Abdaal talks about his book "Feel Good Productivity". [39:38] - Ali Abdaal discusses his weekly vlog experiment  [42:45] - Simplifying productivity with GPS (goal, plan, system) [46:21] - Ali Abdaal talks about his “Why” in life [47:26] - Find Ali Abdaal online Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Ali Abdaal's YT Channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/8/202320 minutes, 18 seconds
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The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.Watch the full interview on YouTube: Leveling Up with Eric SiuTIME-STAMPED SHOW NOTES:Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: (00:00) - Ali Abdaal’s Journey from $2 to $5 Million (01:42) - Ali's business model: 99% free content, 1% paid courses. (03:19) - Ali's advice for finding your style and niche on YouTube. (06:33) - You shouldn’t rely solely on YouTube's organic reach. (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali. (12:09) - How to grow your email list organically (15:43) - Unexpected success and revenue from the live cohort courses (20:39) - Ali explains the structure and benefits of their $5,000/year program. (21:28) - Ali shares his concerns about charging for a mastermind. (26:02) - Ali talks about his early ventures into making money online (28:13) - Ali defines what a “feel good” business is (30:17) - Ali plans to create a productivity course and explore equity partnerships (31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel. (32:30) - Ali Abdaal talks about his book "Feel Good Productivity". (39:38) - Ali Abdaal discusses his weekly vlog experiment (42:45) - Simplifying productivity with GPS (goal, plan, system) (46:21) - Ali Abdaal talks about his “Why” in life (47:26) - Find Ali Abdaal online Subscribe to Ali Abdaal's YT ChannelDon’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/8/202319 minutes, 19 seconds
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How to Spend on Marketing the Right Way #2603

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Spend on Marketing the Right Way [00:14] Discussion on the importance of being profitable in marketing [01:19] The best way to scale marketing is slow and steady [03:12] The need for discipline and efficiency in marketing [03:55] Scaling up marketing requires a gradual approach [04:21] The benefits of slow and steady marketing [04:45] The importance of being smart and avoiding pitfalls [05:18] Buying cheap attention in the current economy [05:34] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Google Ads and Meta Ads AppSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/7/20236 minutes, 42 seconds
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How to Spend on Marketing the Right Way

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Spend on Marketing the Right Way (00:14) Discussion on the importance of being profitable in marketing (01:19) The best way to scale marketing is slow and steady (03:12) The need for discipline and efficiency in marketing (03:55) Scaling up marketing requires a gradual approach (04:21) The benefits of slow and steady marketing (04:45) The importance of being smart and avoiding pitfalls (05:18) Buying cheap attention in the current economy (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Google Ads and Meta Ads AppSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/7/20235 minutes, 38 seconds
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How to Get Out of YouTube Jail (is there one?) #2602

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Get Out of YouTube Jail (is there one?) [00:30] Story of a friend who broke out of YouTube Jail [01:23] Theory of YouTube wanting to see consistency and ad revenue [03:15] Importance of engagement metrics and quality content [04:30] YouTube becoming more selective due to increased competition [04:43] Mr. Beast's slow growth to 10,000 subscribers [05:18] Recognition and reward for consistent value and quality [05:49] Example of publishing high-quality videos to break out [06:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: MrBeast YouTube  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/6/20237 minutes, 32 seconds
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How to Get Out of YouTube Jail (is there one?)

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?) (00:30) Story of a friend who broke out of YouTube Jail (01:23) Theory of YouTube wanting to see consistency and ad revenue (03:15) Importance of engagement metrics and quality content (04:30) YouTube becoming more selective due to increased competition (04:43) Mr. Beast's slow growth to 10,000 subscribers (05:18) Recognition and reward for consistent value and quality (05:49) Example of publishing high-quality videos to break out (06:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:MrBeast YouTube  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/6/20236 minutes, 27 seconds
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This Will Crush Your Marketing if You Don't Take It Seriously #2601

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously [00:22] Building a culture of experimentation is crucial for marketing success [01:41] Continual testing and retesting is necessary for long-term success [04:38] Founders have more influence in driving marketing experimentation [05:30] Legacy issues can slow down implementation as a company grows [06:44] Adapting marketing strategies in different countries can be challenging [06:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/5/20238 minutes, 4 seconds
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This Will Crush Your Marketing if You Don't Take It Seriously

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously (00:22) Building a culture of experimentation is crucial for marketing success (01:41) Continual testing and retesting is necessary for long-term success (04:38) Founders have more influence in driving marketing experimentation (05:30) Legacy issues can slow down implementation as a company grows (06:44) Adapting marketing strategies in different countries can be challenging (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/5/20237 minutes, 1 second
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The Powerhouse Role That Is Growing in Popularity #2600

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Powerhouse Role That Is Growing in Popularity [00:19] Neil guesses the role: Chief of Staff [01:19] Eric talks about Matt Moshari's book "The Great CEO Within" [02:20] Eric hires a Chief of Staff and explains the benefits [03:26] Eric explains the top three reasons to hire a Chief of Staff [04:54] Neil considers hiring a Chief of Staff in the future [05:18] Neil discusses the possibility of needing a Chief of Staff [06:02] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/4/20237 minutes, 5 seconds
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The Powerhouse Role That Is Growing in Popularity

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity (00:19) Neil guesses the role: Chief of Staff (01:19) Eric talks about Matt Moshari's book "The Great CEO Within" (02:20) Eric hires a Chief of Staff and explains the benefits (03:26) Eric explains the top three reasons to hire a Chief of Staff (04:54) Neil considers hiring a Chief of Staff in the future (05:18) Neil discusses the possibility of needing a Chief of Staff (06:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/4/20236 minutes, 2 seconds
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Behind the Scenes Business Trends We Are Seeing #2599

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Behind the Scenes Business Trends We Are Seeing [00:26] Hiring employees from other countries to avoid legal issues [01:41] Hiring employees from different time zones to increase productivity [03:05] CEOs are taking back control of their companies [04:31] Culture is a 50-day moving average [05:34] Acquisitions are being made during economic downturns [06:19] Focus on efficiency and doing good work [06:41] Decentralized models becoming more popular [07:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/3/20238 minutes, 34 seconds
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Behind the Scenes Business Trends We Are Seeing

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing (00:26) Hiring employees from other countries to avoid legal issues (01:41) Hiring employees from different time zones to increase productivity (03:05) CEOs are taking back control of their companies (04:31) Culture is a 50-day moving average (05:34) Acquisitions are being made during economic downturns (06:19) Focus on efficiency and doing good work (06:41) Decentralized models becoming more popular (07:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/3/20237 minutes, 30 seconds
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How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) [00:17] Lesson 1: Showcase all podcast episodes in the feed for more traffic [01:08] Lesson 2: Retention is important for better views [02:26] Longer episodes with higher retention perform better [03:18] Plan to record more in-person episodes for higher quality [04:28] Lesson 3: Use popular keywords in podcast titles for more views [04:57] Lesson 4: Trade impressions with other podcasts for promotion [06:15] Quality of niche and ideas matter for podcast success [06:53] Using hooks and playing the YouTube game for discoverability [07:43] Content repurposing is important for saving time and performance [08:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/2/20239 minutes, 12 seconds
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How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) (00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic (01:08) Lesson 2: Retention is important for better views (02:26) Longer episodes with higher retention perform better (03:18) Plan to record more in-person episodes for higher quality (04:28) Lesson 3: Use popular keywords in podcast titles for more views (04:57) Lesson 4: Trade impressions with other podcasts for promotion (06:15) Quality of niche and ideas matter for podcast success (06:53) Using hooks and playing the YouTube game for discoverability (07:43) Content repurposing is important for saving time and performance (08:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/2/20238 minutes, 4 seconds
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The Crazy New Way of Doing Infographics at Scale #2597

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI, integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Crazy New Way of Doing Infographics at Scale [00:46] Using Chat GPT, Canva, and DALL-E to create infographics [01:47] The ability to customize and modify infographics [02:25] Challenges with flow and design in AI-generated infographics [04:34] Recent experience with AI-generated infographics [05:48] The rapid improvement and evolution of AI technology [06:21] The need for human involvement in the content creation process [06:36] The potential future of AI-generated infographics [06:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT and DALL-E Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
11/1/20237 minutes, 42 seconds
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The Crazy New Way of Doing Infographics at Scale

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale (00:46) Using Chat GPT, Canva, and DALL-E to create infographics (01:47) The ability to customize and modify infographics (02:25) Challenges with flow and design in AI-generated infographics (04:34) Recent experience with AI-generated infographics (05:48) The rapid improvement and evolution of AI technology (06:21) The need for human involvement in the content creation process (06:36) The potential future of AI-generated infographics (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: ChatGPT and DALL-E GPT graphics are from here Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
11/1/20236 minutes, 38 seconds
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The Secret to Getting 10M+ Views on YouTube Shorts #2596

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts [00:37] Discussing an interview with an 18-year-old girl who gets millions of views [01:14] Importance of storytelling and editing in creating successful YouTube shorts [02:06] Choosing mass consumer topics and using clickbait to attract views [03:10] The idea and total addressable market are crucial for success [03:51] Using shorts to drive traffic to other platforms for conversions [04:38] Dragging out the answer to keep viewers engaged throughout the short [05:21] Making shorts around 34 seconds in length [05:56] Retention doesn't matter as much as the percentage of people swiping away [06:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/31/20237 minutes, 37 seconds
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The Secret to Getting 10M+ Views on YouTube Shorts

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts (00:37) Discussing an interview with an 18-year-old girl who gets millions of views (01:14) Importance of storytelling and editing in creating successful YouTube shorts (02:06) Choosing mass consumer topics and using clickbait to attract views (03:10) The idea and total addressable market are crucial for success (03:51) Using shorts to drive traffic to other platforms for conversions (04:38) Dragging out the answer to keep viewers engaged throughout the short (05:21) Making shorts around 34 seconds in length (05:56) Retention doesn't matter as much as the percentage of people swiping away (06:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/31/20236 minutes, 24 seconds
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Why You Shouldn't Optimize for 1 Million Subscribers #2595

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers [00:38] Subscribers don't matter, focus on qualified subscribers. [01:25] Having a lot of subscribers doesn't guarantee views. [02:07] Old-school techniques work better than generating subscribers. [03:19] Subscribers are vanity metrics, focusing on customers instead. [03:39] Number of views and engagement matter more than subscribers. [04:51] Social media content builds brand reputation, not direct customers. [05:41] Optimize for views and engagement, not subscriber numbers. [06:12] Optimizing for the wrong thing wastes time and effort. [06:57] Attention comes from views, not subscribers. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Neil Patel on Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/30/20238 minutes, 3 seconds
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Why You Shouldn't Optimize for 1 Million Subscribers

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers (00:38) Subscribers don't matter, focus on qualified subscribers. (01:25) Having a lot of subscribers doesn't guarantee views. (02:07) Old-school techniques work better than generating subscribers. (03:19) Subscribers are vanity metrics, focusing on customers instead. (03:39) The number of views and engagement matters more than subscribers. (04:51) Social media content builds brand reputation, not direct customers. (05:41) Optimize for views and engagement, not subscriber numbers. (06:12) Optimizing for the wrong thing wastes time and effort. (06:57) Attention comes from views, not subscribers. (07:01) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Neil Patel on Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/30/20237 minutes, 4 seconds
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8 Most Game Changing Marketing Tools #2594

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 8 Most Game Changing Marketing Tools [00:38] Opus Pro for creating viral headlines and captions [01:16] Dubbing content in different languages for more views [02:20] Beehiiv for newsletters and ad space selling [03:18] Mail Model for interactive emails and surveys [04:21] Retention.com for B2C email matching [05:39] Custom AI script for analyzing analytics and making changes [06:43] Developers creating AI insights for marketing optimization [08:29] Using Gong for call analysis and time tracking leaderboard [09:29] Content decay tool to modify and republish articles for SEO [09:42] Introduction to Humantic AI tool [10:19] Importance of using at least one tool [11:06] Introduction to Scheduler AI tool [11:41] Discussion on the need for an EA [11:52] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Pro Beehiiv  Mailmodo  Retention.com Gong Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/29/202313 minutes, 2 seconds
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8 Most Game Changing Marketing Tools

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 8 Most Game-Changing Marketing Tools (00:38) Opus Pro for creating viral headlines and captions (01:16) Dubbing content in different languages for more views (02:20) Beehiiv for newsletters and ad space selling (03:18) Mail Model for interactive emails and surveys (04:21) Retention.com for B2C email matching (05:39) Custom AI script for analyzing analytics and making changes (06:43) Developers creating AI insights for marketing optimization (08:29) Using Gong for call analysis and time tracking leaderboard (09:29) Content decay tool to modify and republish articles for SEO (09:42) Introduction to Humanistic AI tool (10:19) Importance of using at least one tool (11:06) Introduction to Scheduler AI tool (11:41) Discussion on the need for an EA (11:52) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Pro Beehiiv  Mailmodo  Retention.com Gong Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/29/202311 minutes, 53 seconds
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Will the Economy Get Better in 2024? #2593

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Will the Economy Get Better in 2024? [00:22] Small business bankruptcies are at an all-time high [00:40] People are not changing jobs due to job security [00:58] Howard Marks talks about a sea change in investing [02:35] The three sea changes in the economy [03:15] Marketing is typically the first thing businesses cut [04:02] Companies are not rushing back to spend more on marketing [06:26] The end of easy money and the rise of inflation [07:05] Predictions on future interest rates [09:18] Selling a company is not ideal due to low multiples [09:18] Neil believes it's a bad time to sell a company. [09:31] Neil thinks it's a great time to buy businesses. [09:58] Neil is looking to buy $10 million of EBITDA. [10:24] Neil is willing to take losses on properties to invest in business. [11:12] Eric mentions the possibility of going into another bull market. [11:16] Eric advises aiming for profitability and efficiency. [11:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/28/202312 minutes, 35 seconds
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Will the Economy Get Better in 2024?

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will the Economy Get Better in 2024? (00:22) Small business bankruptcies are at an all-time high (00:40) People are not changing jobs due to job security (00:58) Howard Marks talks about a sea change in investing (02:35) The three sea changes in the economy (03:15) Marketing is typically the first thing businesses cut (04:02) Companies are not rushing back to spend more on marketing (06:26) The end of easy money and the rise of inflation (07:05) Predictions on future interest rates (09:18) Selling a company is not ideal due to low multiples (09:18) Neil believes it's a bad time to sell a company. (09:31) Neil thinks it's a great time to buy businesses. (09:58) Neil is looking to buy $10 million of EBITDA. (10:24) Neil is willing to take losses on properties to invest in business. (11:12) Eric mentions the possibility of going into another bull market. (11:16) Eric advises aiming for profitability and efficiency. (11:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/28/202311 minutes, 25 seconds
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TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.  TIME-STAMPED SHOW NOTES: [00:00] - Blake Rocha breaks down how to create viral content. [03:19] - How did Blake Rocha become so good at creating content? [05:40] - Blake Rocha shares his successful journey in creating content and businesses [08:18] - Blake Rocha shares his educational program that generated $1.7 million in just one month. [10:25] - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. [15:30] - Here’s why you should stop copying other people’s content. [16:30] - Blake Rocha shares his creative process in creating content. [21:43] - Blake Rocha's shift in mindset from his early days in content and business. [24:08] - Blake Rocha explains the significance of maintaining a grounded perspective. [28:07] - The Creator Economy is here to stay, but it’s changing. [34:00] - Focus is the way to build something generational. [37:00] - Blake Rocha shares his interest in recreating a [company like Reed Duchscher’s Night Media. [38:18] - Blake and Eric talk about possible educational business models. [40:56] - Why Blake Rocha fell in love with the real estate business. [44:44] - How to find the right mentor? [48:33] - Give away your best content for free. [52:00] - Do this if you're trying to scale in the education space. [55:45] - Blake Rocha thinks YouTube is the best platform right now. [58:32] - Blake Rocha’s long-term goal in life. [59:40] - Blake Rocha is planning to go hard on YouTube. [01:08:21] - Blake Rocha on modern dating. [01:11:37] - Blake Rocha talks about his health journey. [01:15:15] - Blake Rocha talks about how he’s improving his gut [health and why diet is everything. [01:19:52] - Blake Rocha on the OnlyFans Creator Economy. [01:23:12] - Blake Rocha talks about his principles in spending money. [01:30:45] - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/27/20231 hour, 32 minutes, 26 seconds
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TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors. TIME-STAMPED SHOW NOTES: (00:00) - Blake Rocha breaks down how to create viral content. (03:19) - How did Blake Rocha become so good at creating content? (05:40) - Blake Rocha shares his successful journey in creating content and businesses (08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month. (10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. (15:30) - Here’s why you should stop copying other people’s content. (16:30) - Blake Rocha shares his creative process in creating content. (21:43) - Blake Rocha's shift in mindset from his early days in content and business. (24:08) - Blake Rocha explains the significance of maintaining a grounded perspective. (28:07) - The Creator Economy is here to stay, but it’s changing. (34:00) - Focus is the way to build something generational. (37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media. (38:18) - Blake and Eric talk about possible educational business models. (40:56) - Why Blake Rocha fell in love with the real estate business. (44:44) - How to find the right mentor? (48:33) - Give away your best content for free. (52:00) - Do this if you're trying to scale in the education space. (55:45) - Blake Rocha thinks YouTube is the best platform right now. (58:32) - Blake Rocha’s long-term goal in life. (59:40) - Blake Rocha is planning to go hard on YouTube. (01:08:21) - Blake Rocha on modern dating. (01:11:37) - Blake Rocha talks about his health journey. (01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything. (01:19:52) - Blake Rocha on the OnlyFans Creator Economy. (01:23:12) - Blake Rocha talks about his principles in spending money. (01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/27/20231 hour, 30 minutes, 26 seconds
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How to Market Inside the Metaverse #2592

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Market Inside the Metaverse [00:11] Eric discusses an interview with Mark Zuckerberg and Lex Friedman [00:32] Eric explains the improved realism of the Metaverse [01:05] Neil shares his perspective on the value of the Metaverse [01:50] Neil discusses the potential for virtual shopping experiences [03:22] Neil questions the need for the Metaverse with existing technologies [04:36] Eric considers the benefits of virtual interviews [05:15] Neil suggests using the Metaverse for virtual office spaces [05:40] Neil discusses the potential challenges and strengths of Facebook's hardware [06:04] Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse [06:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/26/20237 minutes, 30 seconds
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How to Market Inside the Metaverse

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Inside the Metaverse (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman (00:32) Eric explains the improved realism of the Metaverse (01:05) Neil shares his perspective on the value of the Metaverse (01:50) Neil discusses the potential for virtual shopping experiences (03:22) Neil questions the need for the Metaverse with existing technologies (04:36) Eric considers the benefits of virtual interviews (05:15) Neil suggests using the Metaverse for virtual office spaces (05:40) Neil discusses the potential challenges and strengths of Facebook's hardware (06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse (06:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/26/20236 minutes, 31 seconds
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How to Market Your Business in a Competitive Market #2591

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Market Your Business in a Competitive Market [00:41] Marketing is a race to the bottom. [01:36] Giving away something for free is cheaper than buying traffic. [02:08] Example of giving away free payroll software to sell health insurance. [03:11] Free software will be the future of marketing. [04:33] Attention is harder to buy, and marketing channels get oversaturated. [05:16] Product-led growth and blue ocean strategy for competitive marketing. [06:04] Find a small TAM, give away something for free, and sell on something bigger. [07:05] Collaborate and partner up to market in a competitive market. [07:30] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/25/20238 minutes, 20 seconds
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How to Market Your Business in a Competitive Market

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Product-led growth and blue ocean strategy for competitive marketing. (06:04) Find a small TAM, give away something for free, and sell on something bigger. (07:05) Collaborate and partner up to market in a competitive market. (07:30) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/25/20237 minutes, 13 seconds
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How to Create More Engaging Content #2590

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Create More Engaging Content [00:08] Don't use AI to create content [01:04] AI-generated content leads to low-quality pages [02:25] Create new and fresh content [03:12] SEO is getting harder [04:41] People want novelty and interesting data [05:07] Short, digestible content performs better [06:09] Appeal to the masses with engaging content [07:17] Specific technical and data-rich content is engaging [08:26] Find what type of content resonates with you [08:57] Trade-offs of creating engaging content. [09:22] Listeners engage with content in spurts and execute strategies. [09:55] Importance of creating new and engaging content. [10:21] Look at what's trending in other industries for inspiration. [11:00] Analyzing content engagement based on talk time in different industries. [12:13] Adapt concepts from other industries to your own content. [12:27] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Google Bard MrBeast $1 Vs $1,000,000,000 Yacht! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/24/202313 minutes, 38 seconds
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How to Create More Engaging Content

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Create More Engaging Content (00:08) Don't use AI to create content (01:04) AI-generated content leads to low-quality pages (02:25) Create new and fresh content (03:12) SEO is getting harder (04:41) People want novelty and interesting data (05:07) Short, digestible content performs better (06:09) Appeal to the masses with engaging content (07:17) Specific technical and data-rich content is engaging (08:26) Find what type of content resonates with you (08:57) Trade-offs of creating engaging content. (09:22) Listeners engage with content in spurts and execute strategies. (09:55) Importance of creating new and engaging content. (10:21) Look at what's trending in other industries for inspiration. (11:00) Analyzing content engagement based on talk time in different industries. (12:13) Adapt concepts from other industries to your own content. (12:27) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Google Bard MrBeast $1 Vs $1,000,000,000 Yacht! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/24/202312 minutes, 38 seconds
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Marketing Secrets for 2024 #2589

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Marketing Secrets for 2024 [01:01] Programmatic SEO and AI-enhanced content [02:39] Testing Amp emails for better conversions [04:43] LinkedIn influencer ads and AI-driven ad creation [07:01] Using barter deals for speaking engagements [07:57] Following up with leads from conference talks [08:25] Webinars are still effective for B2B and B2C marketing [08:53] Selling lower ticket offers in quantity for better performance [09:05] The importance of having a good offer for marketing success [09:24] SEO traffic gains from updating old content [10:09]98% of monthly articles are updates [10:31] Wikipedia's model of updating old pages [10:53] Email newsletters as a valuable business strategy [11:15] Building relationships through newsletters and ads [11:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT HubSpot AMP Emails Linked Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/23/202312 minutes, 42 seconds
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Marketing Secrets for 2024

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing Secrets for 2024 (01:01) Programmatic SEO and AI-enhanced content (02:39) Testing Amp emails for better conversions (04:43) LinkedIn influencer ads and AI-driven ad creation (07:01) Using barter deals for speaking engagements (07:57) Following up with leads from conference talks (08:25) Webinars are still effective for B2B and B2C marketing (08:53) Selling lower ticket offers in quantity for better performance (09:05) The importance of having a good offer for marketing success (09:24) SEO traffic gains from updating old content (10:09) 98% of monthly articles are updates (10:31) Wikipedia's model of updating old pages (10:53) Email newsletters as a valuable business strategy (11:15) Building relationships through newsletters and ads (11:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT HubSpot AMP Emails Linked Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/23/202311 minutes, 43 seconds
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What Are Healthy SEO Growth Rates? #2588

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Healthy SEO growth rates [00:08] Definition of SEO growth rates and examples of growth percentages [00:51] Analysis of three companies' annual growth rates [03:36] Discussion on the strength of one to four X growth [04:38] Feedback on the article and the need for more data [05:04] Lesson on content marketing and the importance of going all in [05:26] Request for more data in future studies [05:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sleep Foundation DoorDash Tinybird Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/22/20236 minutes, 43 seconds
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What Are Healthy SEO Growth Rates?

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Healthy SEO growth rates (00:08) Definition of SEO growth rates and examples of growth percentages (00:51) Analysis of three companies' annual growth rates (03:36) Discussion on the strength of one to four X growth (04:38) Feedback on the article and the need for more data (05:04) Lesson on content marketing and the importance of going all in (05:26) Request for more data in future studies (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sleep Foundation DoorDash Tinybird Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/22/20235 minutes, 44 seconds
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Netflix's Genius Instagram Strategy #2587

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now.  TIME-STAMPED SHOW NOTES: [00:01] Today’s topic: Netflix’s genius Instagram strategy. [00:19] David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost. [00:57] The different Instagram accounts linked to Netflix.  [01:55] Leveraging Instagram pods for growth. [02:20] Replicating social accounts based on different countries and languages. [02:50] The Instagram strategy: 3 Steps to follow according to David Park. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: David Park X (Tweet) Netflix Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/21/20234 minutes, 26 seconds
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Netflix's Genius Instagram Strategy

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now. TIME-STAMPED SHOW NOTES: (00:01) Today’s topic: Netflix’s genius Instagram strategy. (00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost. (00:57) The different Instagram accounts linked to Netflix. (01:55) Leveraging Instagram pods for growth. (02:20) Replicating social accounts based on different countries and languages. (02:50) The Instagram strategy: 3 Steps to follow according to David Park. (03:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: David Park X (Tweet) Netflix Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/21/20233 minutes, 26 seconds
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MasterClass Takes a Crash Course in Frugality #2586

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why MasterClass Takes a Crash Course in Frugality. [00:08] How much money MasterClass has raised and what they do.  [01:25] We look at an article from The Information about MasterClass. [02:17] We talk about why spending more money won’t necessarily make you more money.  [04:00] What MasterClass is learning: getting a lot done with a lot less. [04:25] Looking at Twitter as an example. [04:49] Amazon’s Two Pizza Team Rule. [05:55] Why do you have to look at things from an ROI angle?  [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘MasterClass Takes a Crash Course in Frugality’ from The Information MasterClass Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/20/20237 minutes, 23 seconds
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MasterClass Takes a Crash Course in Frugality

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality. (00:08) How much money MasterClass has raised and what they do. (01:25) We look at an article from The Information about MasterClass. (02:17) We talk about why spending more money won’t necessarily make you more money. (04:00) What MasterClass is learning: getting a lot done with a lot less. (04:25) Looking at Twitter as an example. (04:49) Amazon’s Two Pizza Team Rule. (05:55) Why do you have to look at things from an ROI angle? (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘MasterClass Takes a Crash Course in Frugality’ from The Information MasterClass Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/20/20236 minutes, 23 seconds
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Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal #2585

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. [00:15] The Spotify AI Voice Translations, translating podcasts to multiple different languages! [00:34] The problem with Spotify’s AI Translation compared to Brask and Rask translators. [00:58] Why a lot of these tools will (continue) to be free. [01:20] Check out our last episode on The Trap of Product-Led Growth (PLG). [01:35] We explain how ChatGPT has gone multimodal.  [03:15] Bringing this up from a marketing standpoint. [03:45] The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? [04:30] A look at the new Google Bard and why we think it’s better than ChatGPT. [06:15] What to keep in mind when you’re using these AI tools.  [06:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/19/20237 minutes, 37 seconds
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Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. (00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages! (00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators. (00:58) Why a lot of these tools will (continue) to be free. (01:20) Check out our last episode on The Trap of Product-Led Growth (PLG). (01:35) We explain how ChatGPT has gone multimodal. (03:15) Bringing this up from a marketing standpoint. (03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? (04:30) A look at the new Google Bard and why we think it’s better than ChatGPT. (06:15) What to keep in mind when you’re using these AI tools. (06:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/19/20236 minutes, 37 seconds
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The Trap of Product-Led Growth #2584

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Trap of Product-Led Growth. [00:04] What product-led growth is and what are some successful examples of it? [01:45] How to avoid what the Harvard Business Review calls the “trap of PLG.” [02:41] Examples of declining year-over-year revenue growth as a result of the PLG trap. [04:45] A case study of a company that successfully avoided the PLG trap. [05:08] Remember: the marketing tactics are highly variable! [05:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ‘How Software Companies Can Avoid the Trap of Product-Led Growth’ MongoDB Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/18/20236 minutes, 42 seconds
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The Trap of Product-Led Growth

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Trap of Product-Led Growth. (00:04) What product-led growth is and what are some successful examples of it? (01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.” (02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap. (04:45) A case study of a company that successfully avoided the PLG trap. (05:08) Remember: the marketing tactics are highly variable! (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: ‘How Software Companies Can Avoid the Trap of Product-Led Growth’ MongoDB Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/18/20235 minutes, 42 seconds
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LinkedIn's Genius New SEO Strategy? #2583

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: LinkedIn's Genius New SEO Strategy. [00:08] What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. [00:44] Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. [02:26] Why do large companies need to do a lot more than drive traffic to move the needle? [03:16] Reasons that we think this prolific growth might not last. [03:24] Why more traffic doesn’t necessarily mean more revenue. [04:47] Takeaways from LinkedIn’s SEO strategy that you can implement in your business. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/17/20236 minutes, 17 seconds
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LinkedIn's Genius New SEO Strategy?

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn’t necessarily mean more revenue. (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business. (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/17/20235 minutes, 17 seconds
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How NFL Players Are Raking In The Dough As Creators #2582

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How NFL Players Are Raking In The Dough As Creators. [00:07] How New Heights with Jason and Travis Kelce shows the power of becoming a creator. [01:20] The importance of building your audience and monetizing it. [01:55] Reasons that we believe we’re going to see a rise in B2B creators. [02:44] What leads to creator burnout (and why it isn’t necessarily a bad thing). [04:09] Why you don’t need to be an NFL player to leverage your audience. [05:14] Figuring out what you’re passionate about first, then growing your audience. [05:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The New Heights Show with Jason and Travis Kelce  Mark Manson The Subtle Art of Not Giving a F*ck Jake Paul Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices
10/16/20236 minutes, 49 seconds
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How NFL Players Are Raking In The Dough As Creators

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators. (00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator. (01:20) The importance of building your audience and monetizing it. (01:55) Reasons that we believe we’re going to see a rise in B2B creators. (02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing). (04:09) Why you don’t need to be an NFL player to leverage your audience. (05:14) Figuring out what you’re passionate about first, then growing your audience. (05:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: The New Heights Show with Jason and Travis Kelce  Mark Manson The Subtle Art of Not Giving a F*ck Jake Paul Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/16/20235 minutes, 49 seconds
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Are Blog Posts the Best SEO Strategy Today? #2581

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Blog Posts the Best SEO Strategy Today? [00:05] An overview of Peter Caputa’s LinkedIn post. [00:30] Why SEO is increasingly a rich man’s game. [01:29] Neil’s advice on how to elevate your SEO strategies. [04:13] How the quality of content has improved and how to adapt. [05:16] The good news about blog posts and what you can do to stand out.  [07:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Peter Caputa on LinkedIn Peter Caputa's LinkedIn post UberSuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/15/20238 minutes, 7 seconds
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Are Blog Posts the Best SEO Strategy Today?

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today? (00:05) An overview of Peter Caputa’s LinkedIn post. (00:30) Why SEO is increasingly a rich man’s game. (01:29) Neil’s advice on how to elevate your SEO strategies. (04:13) How the quality of content has improved and how to adapt. (05:16) The good news about blog posts and what you can do to stand out. (07:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Peter Caputa on LinkedIn Peter Caputa's LinkedIn post UberSuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/15/20237 minutes, 8 seconds
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Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: [00:00] - Codie Sanchez thinks the dream of retirement for people is gone [02:21] - Codie Sanchez’s personal mission and why [06:20] - This is how smart and rich people manage assets and investments [07:40] - Codie Sanchez’s unique skill and realizations as a founder [11:34] - The mentality behind being scared to start a business [14:00] - How you should manage conflicts in a relationship [19:30] - How Codie Sanchez manages her emotions [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy [26:24] - The benefits of being “famous”  [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy [28:40] - Codie Sanchez talks about Blackstone Inc. [32:26] - How Codie Sanchez built her audience from 0 to 1 Million [39:23] - Why Codie Sanchez’s favorite asset is her Newsletter [42:09] - How Codie Sanchez is growing her newsletter subscribers [47:11] - Codie Sanchez’s step-by-step content process strategy [53:20] - The latest numbers of Codie Sanchez’s holding company [01:01:25] - The book Codie Sanchez is planning to launch  [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations. [01:08:28] - The problem with buying businesses [01:15:25] - Three types of operators for your company [01:28:53] - Codie Sanchez’s learning stack right now [01:33:55] - B2C Marketing is always ahead of B2B [01:38:01] - Buy businesses with existing operations [01:39:07] - How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/14/20231 hour, 38 minutes, 24 seconds
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Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.TIME-STAMPED SHOW NOTES: (00:00) Codie Sanchez thinks the dream of retirement for people is gone (02:21) Codie Sanchez’s personal mission and why (06:20) This is how smart and rich people manage assets and investments (07:40) Codie Sanchez’s unique skills and realizations as a founder (11:34) The mentality behind being scared to start a business (14:00) How you should manage conflicts in a relationship (19:30) How Codie Sanchez manages her emotions (22:25) How Codie Sanchez grew her audience, brand, and business through content strategy (26:24) The benefits of being “famous” (28:12) Codie Sanchez thinks monopolies are unhealthy for the economy (28:40) Codie Sanchez talks about Blackstone Inc. (32:26) How Codie Sanchez built her audience from 0 to 1 Million (39:23) Why Codie Sanchez’s favorite asset is her Newsletter (42:09) How Codie Sanchez is growing her newsletter subscribers (47:11) Codie Sanchez’s step-by-step content process strategy (53:20) The latest numbers of Codie Sanchez’s holding company (01:01:25) The book Codie Sanchez is planning to launch (01:05:48) Eric Siu and Codie Sanchez talk more about work operations. (01:08:28) The problem with buying businesses (01:15:25) Three types of operators for your company (01:28:53) Codie Sanchez’s learning stack right now (01:33:55) B2C Marketing is always ahead of B2B (01:38:01) Buy businesses with existing operations (01:39:07) How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/14/20231 hour, 37 minutes, 25 seconds
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The Best Paid Acquisition Channels for Newsletters #2580

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Best Paid Acquisition Channels for Newsletters. [00:11] Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions. [01:21] An overview of the best ad sources for newsletters.  [03:15] Why do you need to make sure your newsletter doesn’t suck. [03:53] The best ways to use X and TikTok ads to drive traffic to your newsletter. [04:55] Strategies for buying low-priced ads. [05:48] Why you should experiment and take ad ratings into account. [08:38] The downsides of email co-registration.  [09:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Hustle Morning Brew ‘The Best Paid Acquisition Channels For Newsletters’ Matt McGarry on X Newsletter Operator GrowLetter Beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/13/202310 minutes, 10 seconds
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The Best Paid Acquisition Channels for Newsletters

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters. (00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions. (01:21) An overview of the best ad sources for newsletters. (03:15) Why do you need to make sure your newsletter doesn’t suck. (03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter. (04:55) Strategies for buying low-priced ads. (05:48) Why you should experiment and take ad ratings into account. (08:38) The downsides of email co-registration. (09:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Hustle Morning Brew ‘The Best Paid Acquisition Channels For Newsletters’ Matt McGarry on X Newsletter Operator GrowLetter Beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/13/20239 minutes, 10 seconds
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How Often Should Content Be Updated? #2579

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Often Should Content Be Updated? [00:20] Why it’s so important to update your content regularly. [00:54] The benefits of updating content versus generating new content. [01:54] Neil’s decision to create a team dedicated to just updating old pieces of content. [02:16] Using Google Search Console to find the ideal balance for updating your content. [03:34] How Forbes is leveraging the power of domain authority. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Search Console Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/12/20236 minutes, 36 seconds
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How Often Should Content Be Updated?

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Often Should Content Be Updated? (00:20) Why it’s so important to update your content regularly. (00:54) The benefits of updating content versus generating new content. (01:54) Neil’s decision to create a team dedicated to just updating old pieces of content. (02:16) Using Google Search Console to find the ideal balance for updating your content. (03:34) How Forbes is leveraging the power of domain authority. (05:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Search Console Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/12/20235 minutes, 37 seconds
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The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.  TIME-STAMPED SHOW NOTES: [00:00] - Mark Manson on the self-help industry [03:00] - Mark Manson's YouTube channel growth [03:39] - YouTube is the most important platform today [06:00] - Mark Manson talks about his experience in traditional media [09:30] - Mark Manson talks about how his content evolved over time [10:52] - The concept of "Content Moat" [14:29] - Mark Manson talks about how he's developing his content production [15:40] - How Mark Manson hit 1 million subscribers on YouTube [18:11] - The most impressive creators on YouTube right now for Mark Manson [21:00] - Nate O'Brien is done with YouTube [21:41] - Creator burnout is normal and part of the process [23:50] - "Debulsh*tize the self-help industry" - Mark Manson [26:47] - Why Mark Manson thinks Alex Hormozi is brilliant [30:55] - Mark Manson's perfect level of fame [36:40] - Mark Manson on building an audience [37:41] - The Will Smith book deal [40:50] - Is it really worth it to write a book? [42:14] - Mark Manson talks about his content team structure, spending, and online reach [45:14] - How many books Mark Manson has sold so far [45:26] - Mark Manson talks about 'The Subtle Art of Not Giving a F*ck' [48:19] - Mark Manson talks about his blogs and SEO [50:50] - Mark Manson talks about his mid-life crisis [58:48] - How can people stop caring about what other people think about them? [01:06:57] - Happiness comes from solving problems [01:08:19] - Trying to avoid rejection is a sense of entitlement [01:10:00] - Mark Manson on therapies [01:16:16] - Mark's journey from being a self-help junkie to a professional in the industry [01:17:00] - Mark Manson on building a community [01:21:04] - Mark Manson talks about his most famous quote on the fundamentals of life. [01:23:09] - What does a healthy relationship look like for Mark Manson? [01:24:30] - Mark Manson on marriage [01:31:10] - Modern-day dating advice [01:40:20] - Check out Mark Manson's YouTube channel Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Mark Manson’s YouTube Channel Mark Manson's newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/11/20231 hour, 40 minutes, 9 seconds
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The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more. TIME-STAMPED SHOW NOTES: (00:00) - Mark Manson on the self-help industry (03:00) - Mark Manson's YouTube channel growth (03:39) - YouTube is the most important platform today (06:00) - Mark Manson talks about his experience in traditional media (09:30) - Mark Manson talks about how his content evolved over time (10:52) - The concept of "Content Moat" (14:29) - Mark Manson talks about how he's developing his content production (15:40) - How Mark Manson hit 1 million subscribers on YouTube (18:11) - The most impressive creators on YouTube right now for Mark Manson (21:00) - Nate O'Brien is done with YouTube (21:41) - Creator burnout is normal and part of the process (23:50) - "Debulshtize the self-help industry" - Mark Manson (26:47) - Why Mark Manson thinks Alex Hormozi is brilliant (30:55) - Mark Manson's perfect level of fame (36:40) - Mark Manson on building an audience (37:41) - The Will Smith book deal (40:50) - Is it really worth it to write a book? (42:14) - Mark Manson talks about his content team structure, spending, and online reach (45:14) - How many books Mark Manson has sold so far (45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck' (48:19) - Mark Manson talks about his blogs and SEO (50:50) - Mark Manson talks about his mid-life crisis (58:48) - How can people stop caring about what other people think about them? (01:06:57) - Happiness comes from solving problems (01:08:19) - Trying to avoid rejection is a sense of entitlement (01:10:00) - Mark Manson on therapies (01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry (01:17:00) - Mark Manson on building a community (01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life. (01:23:09) - What does a healthy relationship look like for Mark Manson? (01:24:30) - Mark Manson on marriage (01:31:10) - Modern-day dating advice (01:40:20) - Check out Mark Manson's YouTube channel Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Mark Manson’s YouTube Channel Mark Manson's newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/11/20231 hour, 39 minutes, 9 seconds
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SEO Traffic Will Drop 15–20% With SGE #2578

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: SEO Traffic will drop 15-20% with SGE. [00:01] An overview of the article on SEO traffic by Insight Partners. [01:11] SGE (Search Generative Experience) and how it is expected to alter search traffic. [02:02] Google’s algorithm updates and the impact these tend to have. [03:22] How SEO leaders should adapt and the benefits of diversifying. [04:56] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Try SGE, a new way to search with generative AI ‘Generative AI, SEO, and what leaders should know: Google search in the future’ Insight Partners Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/10/20236 minutes
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SEO Traffic Will Drop 15–20% With SGE

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE. (00:01) An overview of the article on SEO traffic by Insight Partners. (01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic. (02:02) Google’s algorithm updates and the impact these tend to have. (03:22) How SEO leaders should adapt and the benefits of diversifying. (04:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Try SGE, a new way to search with generative AI ‘Generative AI, SEO, and what leaders should know: Google search in the future’ Insight Partners Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/10/20235 minutes
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The Truth About Video Views on X (Twitter) #2577

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Truth About Video Views on X (Twitter). [00:08] What sparked the debate about stats and posting videos on X. [00:43] The difference between a YouTube view and a view on X. [01:02] Short versus long-form content. [02:14] Why it’s worth posting a video on X even if it’s already on YouTube. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! X Starlink MrBeast on YouTube Tucker Carlson on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/9/20236 minutes, 5 seconds
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The Truth About Video Views on X (Twitter)

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth About Video Views on X (Twitter). (00:08) What sparked the debate about stats and posting videos on X. (00:43) The difference between a YouTube view and a view on X. (01:02) Short versus long-form content. (02:14) Why it’s worth posting a video on X even if it’s already on YouTube. (05:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! X Starlink MrBeast on YouTube Tucker Carlson on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/9/20235 minutes, 6 seconds
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Should You Build In Public? #2576

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Should You Build In Public? [00:08] Defining what building in public means. [01:00] Neil offers his thoughts on the subject. [02:05] Building in public, from Eric’s perspective. [02:42] Examples of building in public successfully. [04:00] Essential long-term considerations. [05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/8/20237 minutes, 9 seconds
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Should You Build In Public?

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Should You Build In Public? (00:08) Defining what building in public means. (01:00) Neil offers his thoughts on the subject. (02:05) Building in public, from Eric’s perspective. (02:42) Examples of buildings in public successfully. (04:00) Essential long-term considerations. (05:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/8/20236 minutes, 10 seconds
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Our Thoughts On Selling Courses In Today's World #2575

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our Thoughts On Selling Courses In Today's World. [00:15] How our opinions have changed about selling courses. [01:45] Discover the problems and limitations of selling courses. [03:22] Neil shares his experience of selling courses. [04:03] Why building enterprise value through selling courses is challenging. [04:45] The benefits of giving courses away for free. [05:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Give $100M Leads a read Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/7/20236 minutes, 31 seconds
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Our Thoughts On Selling Courses In Today's World

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World. (00:15) How our opinions have changed about selling courses. (01:45) Discover the problems and limitations of selling courses. (03:22) Neil shares his experience of selling courses. (04:03) Why building enterprise value through selling courses is challenging. (04:45) The benefits of giving courses away for free. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Give $100M Leads a read Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/7/20235 minutes, 31 seconds
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What Eric Learned From An E-mail Marketing Mastermind #2574

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From An E-mail Marketing Mastermind. [00:18] Details about the Mastermind class Eric attended. [00:55] Eric shares the main takeaways from the Mastermind lesson. [01:59] Common pitfalls of an e-mail marketing campaign. [03:45] Why co-registration approaches do not work. [04:20] Qualities to look for in a good copywriter. [04:46] Closing comments about the lesson. [05:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to take a look at Matt McGarry and GrowLetter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/6/20236 minutes, 33 seconds
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What Eric Learned From An E-mail Marketing Mastermind

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind. (00:18) Details about the Mastermind class Eric attended. (00:55) Eric shares the main takeaways from the Mastermind lesson. (01:59) Common pitfalls of an e-mail marketing campaign. (03:45) Why co-registration approaches do not work. (04:20) Qualities to look for in a good copywriter. (04:46) Closing comments about the lesson. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to take a look at Matt McGarry and GrowLetter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/6/20235 minutes, 34 seconds
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How To Find The Best AI Marketers To Work With #2573

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Find The Best AI Marketers To Work With. [00:54] How to find marketers who are experienced at working with AI. [03:02] What Eric learned from the latest Elon Musk biography about how to identify the best of the best. [03:36] Why it can sometimes take years to identify the best performers in your company. [04:04] How to find people who can help marketers in your organization adapt to AI tools. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Newsletter Operator Elon Musk biography Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/5/20237 minutes, 21 seconds
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How To Find The Best AI Marketers To Work With

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Find The Best AI Marketers To Work With. (00:54) How to find marketers who are experienced at working with AI. (03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best. (03:36) Why it can sometimes take years to identify the best performers in your company. (04:04) How to find people who can help marketers in your organization adapt to AI tools. (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Newsletter Operator Elon Musk biography Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/5/20236 minutes, 22 seconds
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Are Virtual Summits Still Relevant? #2572

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Virtual Summits Still Relevant? [00:15] A quick definition and breakdown of what a virtual summit is. [00:31] The details of the virtual summit that Neil recently hosted. [01:05] Some of the steps that will help secure high attendance rates. [02:49] The type of speakers Neil had at his virtual summit. [03:12] How virtual summits can help you make connections and build leads. [04:21] Practical tips on how to get started with a virtual summit and how to promote it. [05:20] Why virtual summits are underutilized.  [05:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/4/20236 minutes, 56 seconds
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Are Virtual Summits Still Relevant?

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Virtual Summits Still Relevant? (00:15) A quick definition and breakdown of what a virtual summit is. (00:31) The details of the virtual summit that Neil recently hosted. (01:05) Some of the steps that will help secure high attendance rates. (02:49) The type of speakers Neil had at his virtual summit. (03:12) How virtual summits can help you make connections and build leads. (04:21) Practical tips on how to get started with a virtual summit and how to promote it. (05:20) Why virtual summits are underutilized. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/4/20235 minutes, 57 seconds
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Humans Using AI Outperform Humans Without AI by a LOT (Case Study) #2571

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). [00:07] The issues that arise when you use AI without human intervention. [00:29] An overview of the case study on using AI to augment your work. [02:41] How people overestimate AI in the short term and underestimate it in the long run. [04:14] A breakdown of the numbers within the Harvard case study. [05:02] Discerning between the three different forms of AI. [05:38] Examples of practical use cases for AI that you may not have heard about. [07:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! 'Centaurs and Cyborgs on the Jagged Frontier' 'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality' ChatGPT ChatGPT 4 Sol Rashidi on LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/3/20238 minutes, 6 seconds
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Humans Using AI Outperform Humans Without AI by a LOT (Case Study)

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). (00:07) The issues that arise when you use AI without human intervention. (00:29) An overview of the case study on using AI to augment your work. (02:41) How people overestimate AI in the short term and underestimate it in the long run. (04:14) A breakdown of the numbers within the Harvard case study. (05:02) Discerning between the three different forms of AI. (05:38) Examples of practical use cases for AI that you may not have heard about. (07:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! 'Centaurs and Cyborgs on the Jagged Frontier' 'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality' ChatGPT ChatGPT 4 Sol Rashidi on LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/3/20237 minutes, 7 seconds
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X Turns To Google To Sell Ads #2570

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: X Turns To Google To Sell Ads. [01:14] Why a partnership with Google is so beneficial for X, financially? [01:43] The factors that could make this a more risky move for Google. [03:06] Why this partnership is advantageous for both companies in the long run? [03:30] How this could make X ads more expensive over time. [04:14] Why you should go and try advertising on X. [04:40] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/2/20235 minutes, 44 seconds
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X Turns To Google To Sell Ads

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: X Turns To Google To Sell Ads. (01:14) Why a partnership with Google is so beneficial for X, financially? (01:43) The factors that could make this a more risky move for Google. (03:06) Why this partnership is advantageous for both companies in the long run? (03:30) How this could make X ads more expensive over time. (04:14) Why you should go and try advertising on X. (04:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/2/20234 minutes, 45 seconds
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Why B2B Creators Are The Next Big Thing #2569

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why B2B Creators Are The Next Big Thing. [00:30] Gaps within the B2B marketing space. [01:20] Opportunities and growth that content creation provides. [01:40] Possible reasons for a lack of B2B creator content. [02:22] Leveraging content for growing a B2B business. [02:50] The future of B2B content creation. [03:25] Advice to ensure your content is effective for B2B. [03:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
10/1/20235 minutes, 5 seconds
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Why B2B Creators Are The Next Big Thing

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why B2B Creators Are The Next Big Thing. (00:30) Gaps within the B2B marketing space. (01:20) Opportunities and growth that content creation provides. (01:40) Possible reasons for a lack of B2B creator content. (02:22) Leveraging content for growing a B2B business. (02:50) The future of B2B content creation. (03:25) Advice to ensure your content is effective for B2B. (03:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
10/1/20234 minutes, 5 seconds
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The Growing Trends With Businesses (Shopify, Flexport, etc.) #2568

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Growing Trends With Businesses. [00:50] Benefits of focusing on your company’s mission. [01:40] The role of interest rates on your company’s growth. [02:33] Challenges of the current market. [03:56] Doubling down on what is working and cutting the fat. [04:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Shopify Flexport Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/30/20235 minutes, 37 seconds
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The Growing Trends With Businesses (Shopify, Flexport, etc.)

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Growing Trends With Businesses. (00:50) Benefits of focusing on your company’s mission. (01:40) The role of interest rates on your company’s growth. (02:33) Challenges of the current market. (03:56) Doubling down on what is working and cutting the fat. (04:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Shopify Flexport Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/30/20234 minutes, 38 seconds
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Coca-Cola's New Marketing Formula #2567

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Coca-Cola's New Marketing Formula. [00:11] Takeaways from a Wall Street Journal article on the subject. [00:41] An overview of Coca-Cola’s new marketing strategy. [02:03] Focusing on the core of the business and its values. [02:33] What makes Coca-Cola’s marketing approach innovative? [03:01] Important takeaways from their marketing strategy. [03:33] Coca-Cola’s focus on event-based marketing. [04:36] Why traditional marketing approaches are still relevant.  [05:40] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’ AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/29/20236 minutes, 43 seconds
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Coca-Cola's New Marketing Formula

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Coca-Cola's New Marketing Formula. (00:11) Takeaways from a Wall Street Journal article on the subject. (00:41) An overview of Coca-Cola’s new marketing strategy. (02:03) Focusing on the core of the business and its values. (02:33) What makes Coca-Cola’s marketing approach innovative? (03:01) Important takeaways from their marketing strategy. (03:33) Coca-Cola’s focus on event-based marketing. (04:36) Why traditional marketing approaches are still relevant.  (05:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’ AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/29/20235 minutes, 44 seconds
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Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. [00:38] AI tools that Eric and Neil use to save time and boost marketing performance. [02:51] The problem with a lot of AI tools out there when it comes to content quality. [04:47] Reasons that people tend to overestimate what AI can do for them in the short run. [05:54] Why Eric believes that agencies will boom in the next decade thanks to AI. [06:29] Thoughts on AI from the recent 2023 All-In Summit. [07:54] The limitations of using AI for content creation versus analytics and data. [12:02] Successful ways that we’ve used AI to create basic tools. [13:40] Three types of AI: automated, augmented, and artificial intelligence.  [16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches. [20:05] What AI can enable you to do now and in the future. [20:50] The worst black hat SEO tactics we’ve ever used to boost our rankings.  [23:16] Why do independent thinkers with first-hand experience achieve maximum success? [24:30] Advice for expanding your AI use cases: think bigger! [25:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google’s 200 Ranking Factors: The Complete List (2023)’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/28/202326 minutes, 30 seconds
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Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel &amp; Eric Siu. (00:38) AI tools that Eric and Neil use to save time and boost marketing performance. (02:51) The problem with a lot of AI tools out there when it comes to content quality. (04:47) Reasons that people tend to overestimate what AI can do for them in the short run. (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI. (06:29) Thoughts on AI from the recent 2023 All-In Summit. (07:54) The limitations of using AI for content creation versus analytics and data. (12:02) Successful ways that we’ve used AI to create basic tools. (13:40) Three types of AI: automated, augmented, and artificial intelligence.  [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches. (20:05) What AI can enable you to do now and in the future. (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.  (23:16) Why do independent thinkers with first-hand experience achieve maximum success? (24:30) Advice for expanding your AI use cases: think bigger! (25:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google’s 200 Ranking Factors: The Complete List (2023)’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/28/202325 minutes, 30 seconds
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The Deion Sanders Effect

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: [00:00] - How much does Deion Sanders make in a year? [00:30] - 'The Deion Sanders Effect,' and who is he [01:56] - Why is Deion Sanders so influential? [03:12] - What can we learn from Deion Sanders from a marketing standpoint? [05:28] - Influencer marketing is not all about promotion [06:54] - The average NFL coach's salary [07:43] - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/27/20239 minutes, 8 seconds
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The Deion Sanders Effect

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketingTIME-STAMPED SHOW NOTES: (00:00) - How much does Deion Sanders make in a year? (00:30) - 'The Deion Sanders Effect,' and who is he (01:56) - Why is Deion Sanders so influential? (03:12) - What can we learn from Deion Sanders from a marketing standpoint? (05:28) - Influencer marketing is not all about promotion (06:54) - The average NFL coach's salary (07:43) - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/27/20238 minutes, 9 seconds
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How Deestroying Is Reshaping The NFL #2566

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Deestroying Is Reshaping The NFL. [00:15] Background on Deestroying and how he has disrupted the NFL. [01:15] What makes his videos entertaining and innovative? [01:48] Another example of an industry disrupter. [02:25] Neil offers his perspective on Deestroying and his viral content. [03:03] Brand-building lessons we can learn from Deestroying. [04:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/26/20235 minutes, 21 seconds
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How Deestroying Is Reshaping The NFL

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Deestroying Is Reshaping The NFL. (00:15) Background on Deestroying and how he has disrupted the NFL. (01:15) What makes his videos entertaining and innovative? (01:48) Another example of an industry disrupter. (02:25) Neil offers his perspective on Deestroying and his viral content. (03:03) Brand-building lessons we can learn from Deestroying. (04:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/26/20234 minutes, 22 seconds
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How Terrible Policies Will Kill Your Business #2565

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Terrible Policies Will Kill Your Business. [00:10] Eric shares his terrible policy experience. [01:05] Why the customer experience is essential for your business. [01:56] Customer experience lessons from the 2023 All-In Summit. [03:10] Whether All-In Summit attendees were satisfied with the event. [03:35] Focusing on long-term goals instead of making quick money. [04:10] Key takeaways from the book, $100M Leads. [04:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 $100M Leads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/25/20236 minutes
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How Terrible Policies Will Kill Your Business

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Terrible Policies Will Kill Your Business. (00:10) Eric shares his terrible policy experience. (01:05) Why the customer experience is essential for your business. (01:56) Customer experience lessons from the 2023 All-In Summit. (03:10) Whether All-In Summit attendees were satisfied with the event. (03:35) Focusing on long-term goals instead of making quick money. (04:10) Key takeaways from the book, $100M Leads. (04:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 $100M Leads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/25/20235 minutes, 1 second
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The Right Way to Win at YouTube in 2023 #2564

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Win at YouTube in 2023. [00:32] Why do you have to create content that causes a lot of engagement? [00:51] Why do you need to create new content that hasn’t already been talked about? [01:13] The importance of optimizing for keywords. [01:49] How creating content in multiple languages (using AI) helps you do well on YouTube. [02:43] Why producing good quality content that has good 30-second retention is important? [03:37] The questions you need to ask yourself before publishing YouTube content. [03:03] The rise in popularity of short-form content.  [05:56] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Rask AI. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/24/20237 minutes
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The Right Way to Win at YouTube in 2023

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Right Way to Win at YouTube in 2023. (00:32) Why do you have to create content that causes a lot of engagement? (00:51) Why do you need to create new content that hasn’t already been talked about? (01:13) The importance of optimizing for keywords. (01:49) How creating content in multiple languages (using AI) helps you do well on YouTube. (02:43) Why producing good quality content that has good 30-second retention is important? (03:37) The questions you need to ask yourself before publishing YouTube content. (03:03) The rise in popularity of short-form content.  (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Rask AI. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/24/20236 minutes, 1 second
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How Experimenting with AI Tools Led to Better Results with Thomas Ma

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - This AI tool will make your content production 10x easier [03:10] - ElevenLabs is one of the most powerful AI speech tools today [04:20] - Use Google Bard to create the storyboard of your video content [06:30] - Find out if you should integrate specific AI tools into your company [07:33] - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/23/20238 minutes, 40 seconds
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How Experimenting with AI Tools Led to Better Results with Thomas Ma

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - This AI tool will make your content production 10x easier (03:10) - ElevenLabs is one of the most powerful AI speech tools today (04:20) - Use Google Bard to create the storyboard of your video content (06:30) - Find out if you should integrate specific AI tools into your company (07:33) - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/23/20237 minutes, 40 seconds
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Podcasts Expand Drastically #2563

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Podcasts Expand Drastically. [00:13] How many people listen to podcasts in the US every week? [01:30] A couple of creators who have successful podcasts. [02:49] Why now is a good time to jump into the podcast game. [03:30] Some tips for starting your podcast today. [03:48] The importance of having experience and researching before starting a podcast. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/22/20235 minutes, 26 seconds
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Podcasts Expand Drastically

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Podcasts Expand Drastically. (00:13) How many people listen to podcasts in the US every week? (01:30) A couple of creators who have successful podcasts. (02:49) Why now is a good time to jump into the podcast game. (03:30) Some tips for starting your podcast today. (03:48) The importance of having experience and researching before starting a podcast. (04:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/22/20234 minutes, 27 seconds
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How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: [00:00] - Tamara Loehr talks about her best practices in business [03:52] - How AI will affect psychology around sales  [05:43] - Tamara Loehr talks about how she mentors businesses [07:39] - Tamara Loehr’s learning management system process for marketing [08:25] - Creating and managing an offshore team practices [09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/21/202310 minutes, 31 seconds
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How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.TIME-STAMPED SHOW NOTES: (00:00) - Tamara Loehr talks about her best practices in business (03:52) - How AI will affect psychology around sales  (05:43) - Tamara Loehr talks about how she mentors businesses (07:39) - Tamara Loehr’s learning management system process for marketing (08:25) - Creating and managing an offshore team practices (09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/21/20239 minutes, 31 seconds
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The Creator Economy 2.0 #2562

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Creator Economy 2.0. [00:34] Why it is so difficult to build a creator startup and the theories of the dynamics at play. [01:26] Number one: Creator power law. [01:35] Number two: Battle for the bio link. [01:51] Number three: The Graduation problem. [02:11] Number four: Algorithmic feast and famine. [02:27] Breaking down each of these dynamics at play. [05:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Go follow Andrew Chen! Andreessen Horowitz. Substack.  Threads.  X.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/20/20236 minutes, 56 seconds
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The Creator Economy 2.0

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creator Economy 2.0. (00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play. (01:26) Number one: Creator power law. (01:35) Number two: Battle for the bio link. (01:51) Number three: The Graduation problem. (02:11) Number four: Algorithmic feast and famine. (02:27) Breaking down each of these dynamics at play. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Go follow Andrew Chen! Andreessen Horowitz. Substack.  Threads.  X.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/20/20235 minutes, 56 seconds
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How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Why behavioral analytics are the best metrics for marketing [02:55] - The best data source to understand your consumers [03:57] - Understanding the visibility of your product and key call to action [05:03] - Understanding your customers to 10x your conversion [06:06] - Finding out where the lag is in your conversion flow [08:33] - Understand your audience through their behaviors with your website [10:30] - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/19/202311 minutes, 33 seconds
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How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - Why behavioral analytics are the best metrics for marketing (02:55) - The best data source to understand your consumers (03:57) - Understanding the visibility of your product and key call to action (05:03) - Understanding your customers to 10x your conversion (06:06) - Finding out where the lag is in your conversion flow (08:33) - Understand your audience through their behaviors with your website (10:30) - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/19/202310 minutes, 34 seconds
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The Warren Buffett Way of Thinking About Your Content #2561

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how to think about your content like Warren Buffett.  [00:32] How Warren Buffett has chosen to focus on investing within his circle of confidence.  [00:52] Applying this principle to the world of content.  [01:20] How uploading content on a trending topic yields results. [02:01] Finding the content box in which you belong. [02:18] What happens when you stop focusing on what you love and what you excel at. [02:56] The noise canceling software Neil is using to block out construction noise.  [03:28] Where you are most likely to find your edge.  [03:58] How they have recently acquired other agencies and why.  [04:35] Why Eric’s content box is podcast interviewing. [05:01] Figuring out what works for you and sticking with it. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/18/20236 minutes, 21 seconds
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The Warren Buffett Way of Thinking About Your Content

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: how to think about your content like Warren Buffett.  (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.  (00:52) Applying this principle to the world of content.  (01:20) How uploading content on a trending topic yields results. (02:01) Finding the content box in which you belong. (02:18) What happens when you stop focusing on what you love and what you excel at. (02:56) The noise canceling software Neil is using to block out construction noise.  (03:28) Where you are most likely to find your edge.  (03:58) How they have recently acquired other agencies and why.  (04:35) Why Eric’s content box is podcast interviewing. (05:01) Figuring out what works for you and sticking with it. (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/18/20235 minutes, 21 seconds
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Using Generative AI to 10x Your Email Open Rate with Larry Kim

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his business success journey. [02:26] - Larry Kim's expertise in using data and generative AI perfectly. [03:20] - Combining the best elements of inbound and outbound email marketing [05:20] - Here’s where you can get your data sources (not what you’re thinking) [06:15] - Email deliverability tools you don’t know to increase open rates [08:37] - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/17/202310 minutes, 4 seconds
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Using Generative AI to 10x Your Email Open Rate with Larry Kim

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - Larry Kim's key insight on his business success journey. (02:26) - Larry Kim's expertise in using data and generative AI perfectly. (03:20) - Combining the best elements of inbound and outbound email marketing (05:20) - Here’s where you can get your data sources (not what you’re thinking) (06:15) - Email deliverability tools you don’t know to increase open rates (08:37) - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/17/20239 minutes, 5 seconds
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What Eric Learned From All In Summit #2560

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: [00:00] - Eric talks about The All-In Summit 2023 [01:00] - Why you should also consider hosting your events at a university [01:42] - Who attended The All-In Summit 2023 [02:56] - MrBeast and Elon Musk | The All-In Summit 2023 [03:50] - Eric Siu’s 5 biggest takeaways [05:46] - Ray Dalio | The All-In Summit 2023 [06:04] - Recession is imminent Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/16/20238 minutes, 35 seconds
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What Eric Learned From All In Summit

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.TIME-STAMPED SHOW NOTES: (00:00) - Eric talks about The All-In Summit 2023 (01:00) - Why you should also consider hosting your events at a university (01:42) - Who attended The All-In Summit 2023 (02:56) - MrBeast and Elon Musk | The All-In Summit 2023 (03:50) - Eric Siu’s 5 biggest takeaways (05:46) - Ray Dalio | The All-In Summit 2023 (06:04) - Recession is imminent Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/16/20237 minutes, 35 seconds
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Our Experience Speaking at HubSpot's INBOUND Conference #2559

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel talks about HubSpot's INBOUND 2023 [01:00] - Should you leverage AI more effectively instead of hiring more marketers? [01:50] - Why Eric Siu disagrees with the 'Where's Waldo' analogy. [02:11] - How to strive when everyone is using AI Marketing [03:03] - How big is HubSpot's INBOUND 2023 conference [04:35] - Check out Peech-ai.com  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/15/20236 minutes, 59 seconds
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Our Experience Speaking at HubSpot's INBOUND Conference

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.TIME-STAMPED SHOW NOTES: (00:00) - Neil Patel talks about HubSpot's INBOUND 2023 (01:00) - Should you leverage AI more effectively instead of hiring more marketers? (02:11) - How to strive when everyone is using AI Marketing (03:03) - How big is HubSpot's INBOUND 2023 conference (04:35) - Check out Peech-ai.com  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/15/20235 minutes, 59 seconds
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The Secrets Behind the X Algorithm #2558

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the secrets behind the X algorithm.  [00:08] Neil confesses that he does not know what is behind the new algorithm. [00:15] A new feature where blocking people from seeing your posts is no longer possible. [00:35] The difference in engagement between a like and a reply.  [01:50] Why you should add context whenever you are reposting. [01:58] Why changing your account to creator type is a wise precaution.  [02:07] Using more media in your posts in response to X’s recategorization. [02:24] Creating bookmark-worthy posts which supersede replies and engagement.    [02:38] Posts about trending and popular topics.  [02:58] Types of content that will not be boosted.  [03:38] The key to success on X.  [03:49] What most people are doing wrong on social media.  [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: X AppSumo Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/14/20235 minutes, 26 seconds
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The Secrets Behind the X Algorithm

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: the secrets behind the X algorithm.  (00:08) Neil confesses that he does not know what is behind the new algorithm. (00:15) A new feature where blocking people from seeing your posts is no longer possible. (00:35) The difference in engagement between a like and a reply.  (01:50) Why you should add context whenever you are reposting. (01:58) Why changing your account to creator type is a wise precaution.  (02:07) Using more media in your posts in response to X’s categorization. (02:24) Creating bookmark-worthy posts which supersede replies and engagement.    (02:38) Posts about trending and popular topics.  (02:58) Types of content that will not be boosted.  (03:38) The key to success on X.  (03:49) What most people are doing wrong on social media.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: X AppSumo Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/14/20234 minutes, 27 seconds
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4-Part Personal Branding Content Framework with Jasmine Star

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: [00:00] - Jasmine Star shares her humble beginnings  [02:20] - What led Jasmine Star to withdraw from UCLA Law School? [03:10] - Jasmine Star's first 100k: How she made it happen [06:53] - How Jasmine Star became the CEO of a SaaS company [09:00] - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/13/202311 minutes, 40 seconds
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4-Part Personal Branding Content Framework with Jasmine Star

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratchTIME-STAMPED SHOW NOTES: (00:00) - Jasmine Star shares her humble beginnings  (02:20) - What led Jasmine Star to withdraw from UCLA Law School? (03:10) - Jasmine Star's first 100k: How she made it happen (06:53) - How Jasmine Star became the CEO of a SaaS company (09:00) - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/13/202310 minutes, 40 seconds
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7 Marketing Tools for the Rest of 2023 #2557

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 7 marketing tools for the rest of 2023.  [00:07] Microsoft Clarity’s free CRO Tool to measure website performance.  [00:57] How AdCreative.ai is optimizing paid advertising  [01:31] Motion App’s capacity to track creative performance.  [01:51] The Tidio chatbot plugin leveraging AI.  [02:21] How Air.ai could change customer service.  [03:13] Adzooma’s role in simplifying marketing.  [04:05] How Magellan.ai provides information on podcasts you might want to support.  [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/12/20235 minutes, 37 seconds
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7 Marketing Tools for the Rest of 2023

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 7 marketing tools for the rest of 2023.  (00:07) Microsoft Clarity’s free CRO Tool to measure website performance.  (00:57) How AdCreative.ai is optimizing paid advertising  (01:31) Motion App’s capacity to track creative performance.  (01:51) The Tidio chatbot plugin leveraging AI.  (02:21) How Air.ai could change customer service.  (03:13) Adzooma’s role in simplifying marketing.  (04:05) How Magellan.ai provides information on podcasts you might want to support.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/12/20234 minutes, 38 seconds
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How Hiring Agencies Helped Me Save 10x More Money with Ian Blair

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: [00:00] - Ian Blair shares his journey as an entrepreneur [05:00] - Finding a business with the fewest built-in constraints [05:46] - E-commerce is one of the fastest-scaling businesses in the world [06:41] - The commonality with e-commerce businesses [08:18] - Hiring creative agencies to help with the brand [09:55] - Advantage of hiring a marketing agency  [11:27] - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/11/202313 minutes, 55 seconds
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How Hiring Agencies Helped Me Save 10x More Money with Ian Blair

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.TIME-STAMPED SHOW NOTES: (00:00) - Ian Blair shares his journey as an entrepreneur (05:00) - Finding a business with the fewest built-in constraints (05:46) - E-commerce is one of the fastest-scaling businesses in the world (06:41) - The commonality with e-commerce businesses (08:18) - Hiring creative agencies to help with the brand (09:55) - Advantage of hiring a marketing agency  (11:27) - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/11/202312 minutes, 56 seconds
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Lessons from The Pooter Marketing Funnel #2556

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lessons from The Pooter Marketing Funnel. [00:04] Jack Vale’s YouTube channel and how he uses public fart videos to market his product. [01:01] Why YouTube is such an amazing tool for your marketing funnel. [02:51] How you can use other social media platforms for your marketing funnel. [03:03] Why being consistent on YouTube is key. [04:03] Tips on how to optimize your YouTube marketing funnel.  [04:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/10/20235 minutes, 52 seconds
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Lessons from The Pooter Marketing Funnel

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel. (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product. (01:01) Why YouTube is such an amazing tool for your marketing funnel. (02:51) How you can use other social media platforms for your marketing funnel. (03:03) Why being consistent on YouTube is key. (04:03) Tips on how to optimize your YouTube marketing funnel.  (04:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/10/20234 minutes, 52 seconds
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How To Guarantee Engagement with any Brand with Greg Lansky

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Find niches with emotional intensity when building your business [02:46] - Here’s why these kinds of niches are valuable for marketing [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention [08:00] - Three ways you can get attention for your brand/product [10:30] - Leveraging intellectual data to connect with your audience  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/9/202312 minutes, 33 seconds
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How To Guarantee Engagement with any Brand with Greg Lansky

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Find niches with emotional intensity when building your business (02:46) - Here’s why these kinds of niches are valuable for marketing (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention (08:00) - Three ways you can get attention for your brand/product (10:30) - Leveraging intellectual data to connect with your audience  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/9/202311 minutes, 34 seconds
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Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. [00:14] Semrush’s annual earnings report. [01:04] Indicators that Semrush is doing well. [01:21] How Semrush is using upsells and other strategies to grow revenue. [01:33] What do the numbers tell us about the state of SEO (and why it isn’t dying). [03:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/8/20234 minutes, 53 seconds
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Why Semrush’s Numbers Prove That SEO Ain’t Dying

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. (00:14) Semrush’s annual earnings report. (01:04) Indicators that Semrush is doing well. (01:21) How Semrush is using upsells and other strategies to grow revenue. (01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying). (03:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/8/20233 minutes, 54 seconds
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How the Wealthy Leverages Secret Networks and Classified Intel

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Do the richest people in the world have secret sources of information? [02:21] - The global intel network for the wealthiest players in business [03:23] - Here's how having access to information can provide you with an advantage in positioning your business  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/7/20236 minutes, 30 seconds
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How the Wealthy Leverages Secret Networks and Classified Intel

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Do the richest people in the world have secret sources of information? (02:21) - The global intel network for the wealthiest players in business (03:23) - Here's how having access to information can provide you with an advantage in positioning your business  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/7/20235 minutes, 31 seconds
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From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: [00:00] - Know more about Dylan Beynon and his company, Mindbloom [02:30] - Why did Dylan Beynon start Mindbloom [06:22] - Dylan Beynon talks more about MDMA therapy [13:30] - Pricing and treatment programs that Mindbloom offer [15:30] - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy [22:12] - The largest peer review clinical study for psychedelic and ketamine therapy  [25:20] - The best mental health tool for Dylan Beynon [27:53] - Dylan Beynon talks about Vipassana Meditation [36:00] - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/6/202337 minutes, 7 seconds
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From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.TIME-STAMPED SHOW NOTES: (00:00) - Know more about Dylan Beynon and his company, Mindbloom (02:30) - Why did Dylan Beynon start Mindbloom (06:22) - Dylan Beynon talks more about MDMA therapy (13:30) - Pricing and treatment programs that Mindbloom offer (15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy (22:12) - The largest peer review clinical study for psychedelic and ketamine therapy  (25:20) - The best mental health tool for Dylan Beynon (27:53) - Dylan Beynon talks about Vipassana Meditation (36:00) - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/6/202336 minutes, 7 seconds
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What Is a Good Free-to-Paid Conversion Rate (With Data) #2553

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). [00:09] What do we mean by free-to-paid conversion rates? [00:27] Different models that incorporate free services in the tech world. [01:53] An overview of good version rates for different freemium models. [02:45] How to find examples of good conversion rates. [03:45] Tips on how to boost conversion rates. [04:18] How to assess whether you are hitting the right benchmarks. [05:12] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Lenny's Newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/5/20236 minutes, 17 seconds
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What Is a Good Free-to-Paid Conversion Rate (With Data)

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). (00:09) What do we mean by free-to-paid conversion rates? (00:27) Different models that incorporate free services in the tech world. (01:53) An overview of good version rates for different freemium models. (02:45) How to find examples of good conversion rates. (03:45) Tips on how to boost conversion rates. (04:18) How to assess whether you are hitting the right benchmarks. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Lenny's Newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/5/20235 minutes, 18 seconds
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Dangerous M&A Mistakes You Should Avoid with Deven Soni

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - The most common mistake in business acquisition [02:15] - Here’s how we got a customer database worth $2M dollars [03:20] - Don't acquire a company unless you know how to run it [05:03] - Why motivation is important in acquiring companies [07:17] - Why it’s easier to buy big businesses [08:20] - Here’s how you should handle employees when acquiring a company [10:24] - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/4/202311 minutes, 49 seconds
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Dangerous M&A Mistakes You Should Avoid with Deven Soni

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - The most common mistake in business acquisition (02:15) - Here’s how we got a customer database worth $2M dollars (03:20) - Don't acquire a company unless you know how to run it (05:03) - Why motivation is important in acquiring companies (07:17) - Why it’s easier to buy big businesses (08:20) - Here’s how you should handle employees when acquiring a company (10:24) - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/4/202310 minutes, 49 seconds
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The Decline of the CMO Role #2552

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Decline of the CMO Role. [00:23] An overview of how the role of CMO has been declining. [00:42] The biggest challenges that CMOs are facing. [02:13] How the CMO role needs to be reformed. [02:35] A key example of a terrible CMO experience. [04:09] The lack of trust in CMOs and what can be done to counteract this. [05:31] Key skills that CMOs need to master in the coming years.  [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/3/20237 minutes, 24 seconds
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The Decline of the CMO Role

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Decline of the CMO Role. (00:23) An overview of how the role of CMO has been declining. (00:42) The biggest challenges that CMOs are facing. (02:13) How the CMO role needs to be reformed. (02:35) A key example of a terrible CMO experience. (04:09) The lack of trust in CMOs and what can be done to counteract this. (05:31) Key skills that CMOs need to master in the coming years.  (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/3/20236 minutes, 24 seconds
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The Real Value of Creating Your Personal Brand with Dan Fleyshman

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Why authentic content is the way to go [03:00] - Don’t overthink your content creation strategy [04:30] - Why collaboration is the most effective way to grow on social media [06:23] - Why building your personal brand is crucial [07:58] - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/2/20239 minutes, 28 seconds
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The Real Value of Creating Your Personal Brand with Dan Fleyshman

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Why authentic content is the way to go (03:00) - Don’t overthink your content creation strategy (04:30) - Why collaboration is the most effective way to grow on social media (06:23) - Why building your personal brand is crucial (07:58) - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/2/20238 minutes, 29 seconds
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Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. [00:04] Some context on our Marketing School YouTube channel. [01:08] Why you shouldn’t compare your subs to other channels. [01:38] A breakdown of our growth rate and what our numbers are looking like. [02:08] What we have been doing to compound our growth rates. [03:49] The value of sharing screens when your content is educational. [04:29] Our approach to optimizing thumbnails. [05:33] What our retention rates are. [05:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
9/1/20236 minutes, 55 seconds
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Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. (00:04) Some context on our Marketing School YouTube channel. (01:08) Why you shouldn’t compare your subs to other channels. (01:38) A breakdown of our growth rate and what our numbers are looking like. (02:08) What we have been doing to compound our growth rates. (03:49) The value of sharing screens when your content is educational. (04:29) Our approach to optimizing thumbnails. (05:33) What our retention rates are. (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
9/1/20235 minutes, 55 seconds
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From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.  TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/31/20239 minutes, 32 seconds
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From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/31/20238 minutes, 33 seconds
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The Best Way To Do Paid Media Is… Not To Do Paid Media?! #2550

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your full marketing potential. [03:05] What you should be focusing on: soft content marketing. [04:01] Why optimizing your creative content is essential. [05:22] Advice for enhancing your creative content.  [06:11] The high-risk, high-reward nature of advertising. [06:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Harmon Brothers and Chamber Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/30/20237 minutes, 40 seconds
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The Best Way To Do Paid Media Is… Not To Do Paid Media?!

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your full marketing potential. [03:05] What you should be focusing on: soft content marketing. [04:01] Why optimizing your creative content is essential. [05:22] Advice for enhancing your creative content.  [06:11] The high-risk, high-reward nature of advertising. [06:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Harmon Brothers and Chamber Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/30/20236 minutes, 40 seconds
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The Right Way To Get Better at Marketing ASAP #2549

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what you have learned. [01:19] The value of speaking to experts in the space. [02:00] Using tools to find your marketing niche. [02:24] Marketing lessons from older brands. [03:35] Setting aside a budget for exploring marketing strategies. [03:52] Qualities that make billionaires masters of marketing. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check the book Scaling People Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/29/20235 minutes, 33 seconds
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The Right Way To Get Better at Marketing ASAP

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what you have learned. [01:19] The value of speaking to experts in the space. [02:00] Using tools to find your marketing niche. [02:24] Marketing lessons from older brands. [03:35] Setting aside a budget for exploring marketing strategies. [03:52] Qualities that make billionaires masters of marketing. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check the book Scaling People Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/29/20234 minutes, 34 seconds
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The Hormozi Ultimate Offer #2546

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/28/20235 minutes, 49 seconds
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The Hormozi Ultimate Offer #2548

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/28/20234 minutes, 49 seconds
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This Could Replace All Regular Social Media Posting #2545

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] The amount of time Castmagic can save you. [03:04] Making use of AI to optimize productivity and save money. [03:31] Another feature of Castmagic: Magic Chat. [04:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check out Castmagic Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/27/20235 minutes, 7 seconds
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This Could Replace All Regular Social Media Posting

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] The amount of time Castmagic can save you. [03:04] Making use of AI to optimize productivity and save money. [03:31] Another feature of Castmagic: Magic Chat. [04:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check out Castmagic Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/27/20234 minutes, 7 seconds
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Is Zero-Click Marketing the Future? #2544

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing. [03:05] Embracing the future: the rise of zero-click marketing. [03:20] Leveraging zero-click marketing for brand building. [03:44] An overview of zero-click marketing trends. [04:18] Why social media posts need to be native to the platform. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Rand Fishkin on X and LinkedIn ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/26/20236 minutes, 23 seconds
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Is Zero-Click Marketing the Future?

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing. [03:05] Embracing the future: the rise of zero-click marketing. [03:20] Leveraging zero-click marketing for brand building. [03:44] An overview of zero-click marketing trends. [04:18] Why social media posts need to be native to the platform. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Rand Fishkin on X and LinkedIn ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/26/20235 minutes, 23 seconds
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Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations  [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/25/20231 hour, 3 minutes, 55 seconds
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Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations  [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/25/20231 hour, 2 minutes, 56 seconds
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Inflation Cools but Rates Go Up – What This Means for Marketing #2543

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing. [00:13] The current state of inflation and interest rates. [01:10] Overview of the impact of interest rates on marketing. [01:40] Our predictions of the ongoing interest rate trend. [02:30] Reasons to be optimistic about the future of marketing. [03:35] Strategies to expand your marketing reach in today's economy [04:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/24/20235 minutes, 43 seconds
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Inflation Cools but Rates Go Up – What This Means for Marketing

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing. [00:13] The current state of inflation and interest rates. [01:10] Overview of the impact of interest rates on marketing. [01:40] Our predictions of the ongoing interest rate trend. [02:30] Reasons to be optimistic about the future of marketing. [03:35] Strategies to expand your marketing reach in today's economy [04:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/24/20234 minutes, 44 seconds
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Threads loses half of its 100M users #2542

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/23/20235 minutes, 38 seconds
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Threads loses half of its 100M users

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/23/20234 minutes, 39 seconds
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Is Becoming A Bestselling Author A Waste Of Time? #2541

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: whether books really help with marketing. [00:10] Reflecting on our books’ contribution to generating revenue. [00:54] Under what circumstances a book might have a substantial impact on marketing? [01:23] Does selling books translate to business growth? [04:53] The benefits of writing books. [05:15] Are there better ways to generate leads and improve deal flow? [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum Leveling Up: How To Master The Game of Life The YouTube Formula Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/22/20237 minutes, 38 seconds
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Is Becoming A Bestselling Author A Waste Of Time?

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: whether books really help with marketing. [00:10] Reflecting on our books’ contribution to generating revenue. [00:54] Under what circumstances a book might have a substantial impact on marketing? [01:23] Does selling books translate to business growth? [04:53] The benefits of writing books. [05:15] Are there better ways to generate leads and improve deal flow? [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum Leveling Up: How To Master The Game of Life The YouTube Formula Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/22/20236 minutes, 39 seconds
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Why International Expansion Is a Huge Business Growth Hack #2540

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/21/20237 minutes, 44 seconds
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Why International Expansion Is a Huge Business Growth Hack

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/21/20236 minutes, 45 seconds
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Advanced SEO Tactics for 2023 #2538

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.   TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean. [00:16] How to achieve high traffic through templated pages. [00:53] What programmatic SEO involves. [01:19] The importance of keeping website content up-to-date for better SEO rankings. [02:53] Why human review is essential in the process of updating content. [03:36] The production time saved by AI-enhanced content creation. [04:45] How to craft effective meta tags. [05:18] Another surprising advanced SEO tactic! [06:53] M&A (mergers and acquisitions) tips and strategies. [08:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Brian Dean on LinkedIn Brian Dean on X Backlinko Buy Then Build Buying a Small Business Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/20/20239 minutes, 35 seconds
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Advanced SEO Tactics for 2023

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&amp;A strategies.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean. [00:16] How to achieve high traffic through templated pages. [00:53] What programmatic SEO involves. [01:19] The importance of keeping website content up-to-date for better SEO rankings. [02:53] Why human review is essential in the process of updating content. [03:36] The production time saved by AI-enhanced content creation. [04:45] How to craft effective meta tags. [05:18] Another surprising advanced SEO tactic! [06:53] M&amp;A (mergers and acquisitions) tips and strategies. [08:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Brian Dean on LinkedIn Brian Dean on X Backlinko Buy Then Build Buying a Small Business Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/20/20238 minutes, 36 seconds
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What We Are Seeing in the Economy #2537

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The economy and its impact on the marketing industry. [00:16] Are we going into a recession? [00:30] The direct relationship between marketing and the state of the economy. [00:53] Pipeline growth during different economic conditions. [04:04] Additional indicators of economic performance. [04:31] Potential short and long-term impacts on real estate and the services economy. [04:42] Hopes/ predictions for economic recovery. [04:50] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/19/20235 minutes, 58 seconds
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What We Are Seeing in the Economy

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The economy and its impact on the marketing industry. [00:16] Are we going into a recession? [00:30] The direct relationship between marketing and the state of the economy. [00:53] Pipeline growth during different economic conditions. [04:04] Additional indicators of economic performance. [04:31] Potential short and long-term impacts on real estate and the services economy. [04:42] Hopes/ predictions for economic recovery. [04:50] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/19/20234 minutes, 59 seconds
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Vice Media Raised $1.6B But Went Bankrupt Because of This #2536

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This. [00:39] Why Vice was a discovery platform and wasn’t very good with relationships. [01:16] The biggest issue Vice had: monetizing in the wrong way. [03:27] Why anybody can build their own media company (and should). [04:25] Whether the economy will have a hard or soft landing. [04:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Vice Media Group Facebook X Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/18/20236 minutes, 7 seconds
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Vice Media Raised $1.6B But Went Bankrupt Because of This

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This. [00:39] Why Vice was a discovery platform and wasn’t very good with relationships. [01:16] The biggest issue Vice had: monetizing in the wrong way. [03:27] Why anybody can build their own media company (and should). [04:25] Whether the economy will have a hard or soft landing. [04:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Vice Media Group Facebook X Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/18/20235 minutes, 8 seconds
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Alex Hormozi Was About to Lose Everything Until He Discovered This

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s business model [09:00] - Playbook on scaling companies 10x [15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company [20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability [24:00] - Alex Hormozi’s content marketing strategy evolution [27:19] - Alex Hormozi on the TikTokification of social media [33:00] - How Alex Hormozi creates his content [44:04] - Alex Hormozi chose business over Leila Hormozi [55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu [59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better [01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff [01:09:00] - Alex Hormozi on having children and his childhood [01:19:00] - How Alex Hormozi is planning to launch his book  [01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business [01:37:00] - Organizational development tips for scaling business [01:45:37] - Alex Hormozi on fitness and lifestyle [01:58:17] - Where you can find Alex Hormozi’s newest book Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/17/20232 hours, 51 seconds
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Alex Hormozi Was About to Lose Everything Until He Discovered This

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s business model [09:00] - Playbook on scaling companies 10x [15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company [20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability [24:00] - Alex Hormozi’s content marketing strategy evolution [27:19] - Alex Hormozi on the TikTokification of social media [33:00] - How Alex Hormozi creates his content [44:04] - Alex Hormozi chose business over Leila Hormozi [55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu [59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better [01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff [01:09:00] - Alex Hormozi on having children and his childhood [01:19:00] - How Alex Hormozi is planning to launch his book  [01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business [01:37:00] - Organizational development tips for scaling business [01:45:37] - Alex Hormozi on fitness and lifestyle [01:58:17] - Where you can find Alex Hormozi’s newest book Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/17/20231 hour, 58 minutes, 51 seconds
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Mastering Longevity and Abundance with Peter Diamandis

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future. TIME-STAMPED SHOW NOTES: [01:00] - Are we living in a simulation? [03:17] - Exponential technologies and MTP [10:43] - Being the CEO of multiple companies [16:11] - The right time to replace yourself [18:32] - What is XPRIZE? [25:00] - Working with AI  [30:00] - Abundance 360 and Executive Program [35:28] - Is AI going to kill us? [43:29] - The wealth gap [46:07] - Being pro-human vs. pro intelligence [49:50] - Technology in healthcare [56:31] - How to live longer? [1:10:34] - The DMT experience Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/16/20231 hour, 20 minutes, 34 seconds
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Mastering Longevity and Abundance with Peter Diamandis

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.TIME-STAMPED SHOW NOTES: [01:00] - Are we living in a simulation? [03:17] - Exponential technologies and MTP [10:43] - Being the CEO of multiple companies [16:11] - The right time to replace yourself [18:32] - What is XPRIZE? [25:00] - Working with AI  [30:00] - Abundance 360 and Executive Program [35:28] - Is AI going to kill us? [43:29] - The wealth gap [46:07] - Being pro-human vs. pro intelligence [49:50] - Technology in healthcare [56:31] - How to live longer? [1:10:34] - The DMT experience Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/16/20231 hour, 19 minutes, 34 seconds
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LU Founders Q&A: How We're Expanding Our Content Using AI

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.  TIME-STAMPED SHOW NOTES: [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads [01:00] - How we use Programmatic SEO to increase traffic  [08:00] - Why AI isn’t the best tool for content creation [10:20] - How you should use AI in marketing besides creating content [11:00] - Grow your business and revenue by expanding globally, here’s why [14:34] - More ways to use AI for your business [17:15] - Why you should give something away for free to grow your business [19:16] - Hire the best people for your company, here’s how to find them [20:29] - Newsletters are making a comeback [23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/15/202351 minutes, 59 seconds
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LU Founders Q&A: How We're Expanding Our Content Using AI

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. TIME-STAMPED SHOW NOTES: [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads [01:00] - How we use Programmatic SEO to increase traffic  [08:00] - Why AI isn’t the best tool for content creation [10:20] - How you should use AI in marketing besides creating content [11:00] - Grow your business and revenue by expanding globally, here’s why [14:34] - More ways to use AI for your business [17:15] - Why you should give something away for free to grow your business [19:16] - Hire the best people for your company, here’s how to find them [20:29] - Newsletters are making a comeback [23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/15/202350 minutes, 59 seconds
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Discovery Platforms vs Relationship Platforms #2534

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms. [00:40] Some examples of “better relationship platforms.” [01:00] Why do you want discovery platforms with good reach to become relationship platforms? [03:09] How specific content allows us to generate more revenue (with fewer views). [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch. [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: LinkedIn Tiktok Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/14/20236 minutes, 19 seconds
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Discovery Platforms vs Relationship Platforms

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms. [00:40] Some examples of “better relationship platforms.” [01:00] Why do you want discovery platforms with good reach to become relationship platforms? [03:09] How specific content allows us to generate more revenue (with fewer views). [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch. [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: LinkedIn Tiktok Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/14/20235 minutes, 20 seconds
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MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.  TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School’s Q and A episode from the conference [07:00] - Dave Portnoy Buys Barstool Back for $1 [08:50] - MrBeast Gets Sued for $100M [10:50] - Barbie's Marketing Results & Revenue [18:11] - What the venture market tells you about the market right now [22:28] - How Forbes does SEO Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu
8/13/202330 minutes, 5 seconds
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MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School’s Q and A episode from the conference [07:00] - Dave Portnoy Buys Barstool Back for $1 [08:50] - MrBeast Gets Sued for $100M [10:50] - Barbie's Marketing Results &amp; Revenue [18:11] - What the venture market tells you about the market right now [22:28] - How Forbes does SEO Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric's ad agency NP Digital &lt;&lt; Neil's ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/13/202328 minutes, 6 seconds
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FB Conversion Pixel Going Away #2533

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: FB Conversion Pixel Going Away. [01:08] What you need to do about this change. [02:13] The increasing importance of having your own first-party data [02:28] Why this isn’t the end of the world. [02:56] How to harness your own first-party data and why that’s imperative. [04:46] What a CDP is and why you want to build it. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Facebook Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/12/20236 minutes, 56 seconds
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FB Conversion Pixel Going Away

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: FB Conversion Pixel Going Away. [01:08] What you need to do about this change. [02:13] The increasing importance of having your own first-party data [02:28] Why this isn’t the end of the world. [02:56] How to harness your own first-party data and why that’s imperative. [04:46] What a CDP is and why you want to build it. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Facebook Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/12/20235 minutes, 57 seconds
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Disney Pulls Back on Marvel and Star Wars Content #2532

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content. [00:19] What companies like Disney and Netflix are using Marvel and Star Wars for? [01:58] Why too much of this content on Disney Plus is not worth it for the company? [03:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Disney Plus Netflix Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu
8/11/20234 minutes, 20 seconds
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Disney Pulls Back on Marvel and Star Wars Content

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content. [00:19] What companies like Disney and Netflix are using Marvel and Star Wars for? [01:58] Why too much of this content on Disney Plus is not worth it for the company? [03:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Disney Plus Netflix Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
8/11/20233 minutes, 21 seconds
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There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.  [01:38] Why video content (as opposed to audio only) is the way to go.  [02:42] Factors that influence retention rates.  [03:18] The power of short-form, repurposable content.  [03:56] Skills to master to succeed as a podcaster.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu
8/10/20235 minutes, 52 seconds
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There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.  [01:38] Why video content (as opposed to audio only) is the way to go.  [02:42] Factors that influence retention rates.  [03:18] The power of short-form, repurposable content.  [03:56] Skills to master to succeed as a podcaster.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain &lt;&lt; Eric’s ad agency NP Digital &lt;&lt; Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.