CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect with your customers' needs while showing that you're an expert who can help. The key is to make your marketing feel genuine and supportive, not like you're just trying to sell something.    In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing ef

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong and hit our goals. So how can you keep your business moving forward even in the midst of this crazy season?   In our 5 Minute Marketing Challenge series, you’ll learn one simple marketing effort you can do in under 5 minutes. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lack of business growth. So how do you juggle the demands of a bustling season for both business and family while keeping your marketing on point?   Welcome to the 5 Minute Marketing Challenge series! Each week through the end of the year, you’ll learn one simple marketing effort you can do in under 5 minutes.

START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what’s the secret to keeping the marketing ball rolling so you can end the year strong without burning yourself out?   Today, hosts J.J. and April welcome Macy Robison back to the podcast for another special episode of Hot Goss! Macy spearheads the StoryBrand Certified Guide program, and she’s here to

AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?   Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you’ll learn what’s working today with AI and where we’re likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing!   --   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: <a href= "http://businessmadesimple.com/website" target="_blank"

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse?   In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Listen in and learn how to turn your website into a lean, mean sales machine!   Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.   --   START CLARI

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately!   --   Getting noticed online can be tough for small businesses. With so many changes in the world of SEO and big companies taking up a lot of space online, local businesses often find it hard to stand out. But what if there was a way to level the playing field and make your business stand out in local online search results?   In today’s episode, join hosts J.J. and April as they chat with Mike Ruman, a StoryBrand Certified Guide and expert in local SEO. Mike knows all about helpin

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding and connecting with the right social media influencers can be a big challenge for brands. Plus, with social platforms always changing, it’s hard to keep up and know what works. There’s a whole world of influencers out there, but how do you find the ones that fit your brand and can truly help your visibility?   In today’s episode, hosts J.J. and April are joined by Jo Caruana & Lauren Cockerell, StoryBrand Certified Guides and experts in influencer marketing. They’ll share their secret

For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate?   Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and provides a clear plan to use them to your advantage. You’ll also discover the key question that can open up paths to major business growth. Listen in and learn how to turn your current clients into your biggest asset for Q4 so you can end the year with a bang!   Contact StoryBrand Certified Guide Matt Banker directly at MarketingMadeSimple.com/MattBanker.

If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.   In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future!  

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile economy and constant speculation about a recession. But just like many businesses and marketers found ways to thrive in the 2008 recession, today’s up-and-down economy represents an opportunity for you, too.   In today’s episode, J.J. and April talk with the Director of the StoryBrand Certified Guide Program, Macy Robison. Macy shares that while everyone is adjusting to a post-pa

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-life example of what it looks like to write a great sales email, which is exactly what you’ll get in today’s episode!   Today, J.J. and April facilitate a marketing consultation between Wes Gay, StoryBrand Certified Guide, and Joseph Champa, founder of Elevate Health (ElevateHealthInc.com). Joseph has a brick-and-mortar store

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take action without feeling like you’re being manipulative or obnoxious?   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Wes Gay, about the ultimate “non-salesy” sales email formula. You’ll learn the 8 things you need to include in your sales email that will put all the focus on improving your customer’s life and helping them win. You’ll also learn the one step t

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren’t interested in your company updates. They’re interested in how you can help them solve a problem and add value to their lives. Of course, you should send regular emails to your audience – but those emails should be about them, not you!   In today’s episode, you’ll get to listen as April, J.J., and StoryBrand Certified Guide, Brad Alexander, walk an entrepreneur through creating nurture emails she can send to her customers. Shelby Lacerte is a travel agent

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when you know how to send nurture emails that are truly customer-focused, you can build relationships with customers and in turn, grow your business.   In today’s episode, J.J. and April talk with Storybrand Certified Guide, Brad Alexander, about how he helped a client develop a nurture email campaign. Brad’s client was skeptical about sending nurture emails and was at a loss of wh

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a lead’s email address. The result? Your business remains stuck with no way to capture leads and build an email list.   In today’s episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn’t feel like they had anything to offer. You’ll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison thro

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they’ve ever worked with have had a solid lead gener

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.   In today’s episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using t

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You’ll learn key aspects to

One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.   In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to reach a wider audience – and you’ll get to hear a play-by-play conversation of Kris and J.J. helping her do just that. Tune in now to experience the magic of a StoryBrand Guide’s approach to creating messaging so you can use it in your own business!   Contact StoryBrand Certified Guide Kris Jones directly at <a href= "

A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris Jones, about her 5-step process to creating a great one-liner for any business. When you have a great one-liner, it makes the rest of your marketing strategy so much easier. Tune in now to learn how you can create the ultimate marketing message for your business in 5 simple steps!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kri

Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO!    In today’s episode, you’ll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing. You’ll learn…    6 types of customer emails to send How to ask for a sale without being manipulative <

Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales.   In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve remarkable results. Whether you're a business owner seeking cost-effective marketing strategies or a marketer looking to enhance your campaigns, this episode will equip you with the knowledge and strategies to harness the full potential of email marketing.   --   Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging

Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate</strong

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you’ll use their funds wisely. To top it all off, many donors don’t stick around for the long haul and you’re always in a vicious cycle of needing to find fresh donors to keep your organization alive and running. All of this can leave you wondering: Will fundraising always be an uphill battle, or is there a better way?   In today’s episode, J.J. and April talk with Cathy McIntosh (StoryBrand Certified Guide), Jake Jordan (Business Mad

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Are you using LinkedIn to post your resume, get a job, and fight off cold messages from sales people you don't know? If this is you, you're not alone. But, LinkedIn can be used for so much more than this, especially if you're a marketer. Over the last few years, LinkedIn has morphed from a bulletin board to a community. And the people who are winning on LinkedIn? They provide value.   In this episode, J.J. and April talk with StoryBrand Certified Guide Mo Regalado about the biggest mistakes marketers make on LinkedIn and how to avoid them. Additionally, they'll share how to create engagement, comm

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Have you been avoiding TikTok because it seems overwhelming? We get it. Many marketers and business owners feel like TikTok is just too much. It seems a massive thing to add to your to-do list and you wonder if the investment will even be worth it. But what if TikTok isn’t as complicated as it seems and could actually help your business make a lot more money?   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and Business Made Simple Certified Coach, Eric Williams about how to use TikTok to market your business. Eric personally uses TikTok to reach new customers and shares 3

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Marketing your business on Instagram can feel overwhelming and confusing, especially if you’re the face of your company. Should you have two separate profiles? How do you leverage the algorithm? Should you ever share personal posts? When you don’t know the answers to these questions, you can end up confusing your audience and hindering the growth of your business.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide Jill Pickering and business partner, Kate Rapier – a dynamic duo offering personal branding coaching and creative content creation. With years of experience in soc

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?   In today’s episode, J.J. and Ap

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?   In today’s episode, J.J. and Ap

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the co

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the co

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023:  StoryBrand.com/LIVE   StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London   --   Do you fee

Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com.   If you want to implement a plan to double your revenue, this is your moment!   Sure, you could keep doing what you’re doing and hopefully grow your revenue at a decent pace.   OR… you could join Small Business Flight School where we’ll help you implement a plan to streamline your business and double your revenue.   If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com.   —   Most business owners play it safe when i

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023:  StoryBrand.com/LIVE   StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London   --   Does marke

Many people think that AI is only capable of writing text – but in reality, it can do much more. With its complex and intuitive algorithms, AI is capable of a wide range of tasks, including language translation, tech support, analyzing data, and even coding! But unless you know how to use AI and the different ways you can apply it, you won’t experience the time and money-saving benefits it has to offer.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Stacey Moore. Stacey has been using AI in her business long before most of us had heard of AI and is thought leader in this space. Whether you're looking to automate your workflow, streamline your communication, or simply explore the capabilities of modern AI, this episode is for you! Tune in now to learn 7 ways AI can help your business save time and money (and do more than just writing!).   You can contact Stacey Moore directly at <a href= "https://marketingmadesimple.com/Stac

Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com.   --   If you’re not already using ChatGPT in your marketing, chances are you will be soon. This AI-powered tool has taken the business world by storm, accumulating a jaw-dropping 100 million users in just 2 months!

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…     Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison</l

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…     Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison</l

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration

Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Are you tired of seeing dismal results from your marketing efforts? It’s frustrating to waste time and money creating a marketing strategy that you think w

Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don’t work.   In today’s episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your business doesn’t have to be overwhelming or confusing. When you know how to grow the 6 key parts of your business, you can grow your business with confidence and ease. Listen in to learn the 6-step framework Donald Miller reveals in his upcoming book, "How to Grow Your Small Business", which releases next week!   This is the last week to pre-order "How to Grow Your Small Business" at <a href="http://growyoursmallbusiness.com/" target="_blank" rel="noopener" data

In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience.   In today’s episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results.   Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healt

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Do you get overwhelmed when new technology starts sounding like a foreign language? That’s how a lot of people feel about Web 3.0. The concept isn’t easily understood, which makes people assume it’s probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing.   In today’s episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you’ve ever been frustrat

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Does your business feel more like a prison than a playground? If so, you’re not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on their terms. How can you run a successful business and build the life you want simultaneously?   In today’s episode, J.J. and April talk with Emily Thompson, host of the award-winning Being Boss podcast. Emily shares tips for how to run your business instead of your business running you. You’l

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it’s probably because you’ve lost sight of your customer’s aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there.   In today’s episode, April interviews the storytelling master himself and the Head of StoryBrand, Dr. J.J. Peterson. You’ll hear an inspiring story about how J.J personally helped one of StoryBrand’s clients develop an aspirational identity for their internal team. The result? A message so compelling it resulted in narrative transportation and company transform

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very minimal. But what if we told you that when you understand how to use story in marketing, you can make a lot more money than you think?   In today’s episode, J.J. and April talk with three StoryBrand Certified Marketing Guides: Dave Evans, Meredith Siss, and Keith Lauver. Each of these marketers share key moments along their journey of building

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation?   In today’s episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO’s of Smart Passive Income (SPI) where they help people build their audience and monetize t

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don’t have what you need to get started.   In today’s episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phase

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Have you ever wondered if your marketing strategy can sustain your business for the long haul? Every business needs a dependable marketing plan to generate qualified leads for their business. But if you don’t have a marketing strategy proven to work long-term, your business won’t last long enough to help the people who need what you have to offer.   In today’s episode, J.J. and April talk with Amy Porterfield, host of the Online Marketing Made Easy podcast and author of upcoming book Two Weeks Notice. Amy shares 5 email marketing secrets that every business n

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   What if you knew exactly what would motivate your customers to take action? Here’s a secret: you don’t have to guess at what that would be! There’s a science behind human behavior, and you can leverage it to get more curiosity, clicks, and customers. But you have to learn these psychological triggers before you can use them – and that’s exactly what you’ll learn in this episode.   Listen in to hear J.J. and April’s conversation with Phill Agnew, host of Nudge, a podcast simplifying behavioral science, and expert in behavioral psychology. Phill walks you throu

Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey.   Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts:   Marketing Mixtape Part 2 Spotify Playlist <a href= "https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=

Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In this bonus episode of the Business Made Simple Podcast, you'll get the top business growth hacks highlighted from the best episodes of 2022. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   <a href= "https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54

If you’re feeling overwhelmed as we close out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this episode, J.J. and April give you a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Mar

Are you stuck trying to figure out how to design and organize your website? You’re not alone. Creating your company website is one of the most important steps you take when you build your business. But if you’re like a lot of companies, you’re so close to your business that it’s hard to step back and see it from your customer’s perspective. And when your website isn’t tailored to resonate with your specific audience, it’s going to cost you customers.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Curt Stockwell. Whether you’re creating a website for the first time or revamping one you already have, Curt shares a few key things you need to keep in mind when it comes to creating a website that works. Listen in to learn how you can optimize your website so you can win more customers and grow your business!   Contact StoryBrand Certified Guide Curt Stockwell directly at <a href= "https://www.marketingmadesimple.com/Curt-Stockwe

If you’re stretched thin and having trouble recruiting the right people to join your team, it can feel like an uphill battle. You have to keep doing the work at hand while taking on the time-consuming task of hiring new team members. It can be discouraging, especially when so many businesses are struggling to find good employees.   In today’s episode, J.J. and April talk with Becky Martin, StoryBrand Certified Guide, about how the StoryBrand framework can help you find the right people faster. Listen in to learn 4 key tips on using the StoryBrand framework in your hiring process so you can recruit top talent and grow your company: 1) Be clear 2) Share testimonials 3) Incorporate aspirational identity 4) Include a 3-step plan.   Contact StoryBrand Certified Guide Becky Martin directly at MarketingMadeSimple.com/Becky-Martin.   --   START CLARIFYING YOUR MAR

Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals.   In today’s episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand’s champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals.   Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at <a href= "https://www.marketingmadesimple.c

Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!”   In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money.   Contact StoryBrand Certified Guide Kelley Hartnett directly at

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!   In today’s episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!   Do you really want to energize your marketing and messaging heading into the new year? Then register today at <a href= "https://storybrand.com/live/?utm_medium=podcast&utm_source=ep74&utm_campaign=sblivestream&utm

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    If you're running a local business, you know your marketing strategy needs to look different than online businesses or location-agnostic companies. You may even find your tried and true marketing plays aren't working when your potential customers are all local, especially if you're in a small town.   In this episode, J.J. and April talk with talk with StoryBrand Certified Guide Laura Capes Terry all about how to market locally with a focus on word of mouth marketing. They share three keys to building trust within your community and creating hyper local ads so customers start spreading the word and more people show up at your door.     Contact StoryBrand Certified Guide Laura C

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Asking people for money can feel awkward and intimidating, even if you’re fundraising for an amazing cause! Not only is it hard to find the right words, there’s often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn’t have to feel like a heavy burden. When you use the StoryBrand framework, you’ll be able to approach fundraising with confidence and poise.   In today’s episode, J.J. and April talk with Casey Fuerst, Owner and CEO of Tic Tac Toe Marketing and StoryBrand Certified Guide, about how the StoryBrand framework can help fundraisers make their donors the hero of the story. Listen in to learn how changing your perspective on fundr

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Does your company do so much that it’s hard to explain what you offer? If you try to communicate too many things to your audience, they won’t know what to do with your products and services. Instead of becoming a part of people's lives, you’ll go into the “junk drawer” of your audience’s minds! They won’t take action on your offer because they don’t understand where it belongs.   In today’s episode, April and J.J. talk with StoryBrand Certified Guide, Stacey Moore, about how companies with multiple products can simplify their marketing and get more conversions. One of the best ways to do this is by creating a website that is strategically designed to communicate multiple offers. Listen in t

The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.   First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you

Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you!   Many people are uncomfortable putting the words “church” and “marketing” in the same sentence. Does “marketing” have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good marketing has the end goal of serving others – which is exactly what nonprofits and faith-based communities aim to do.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Kenny Jahng, about how faith-based organizations can use the StoryBrand framework to broaden their impact and boost engagement – without using self-absorbed or

If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate?   In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it!   Go to <a href= "http://onlinesalesscript.com/podcast?utm_medium=podcast&utm_source=ep68&utm_c

If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here’s the good news: Your sales conversations don’t have to feel awkward or manipulative. When you learn the storytelling framework for sales, you can stop pushing products and start inviting customers into a story where their problem gets solved.   In today’s episode, J.J. and April talk with Donald Miller about Business Made Simple's newly released sales course, The Customer is the Hero. Listen in to learn a 5-step framework that will give you key talking points for every sales conversation so you can ease the tension and start confidently closing more sales.   Go to OnlineSalesScript.com/Podcast to ac

Looking to raise money to start your business or fund an upcoming product? Crowdfunding can be an effective way to hit the market with a bang. Not only do they provide the funds you need, crowdfunding campaigns can create unparalleled hype and awareness for your new product. But if you’ve never done it before, how can you avoid getting lost in the noise and ensure success around hitting your goal?   In today’s episode, J.J. and April talk with StoryBrand certified guide, Moses Mehraban about how to craft an effective crowdfunding campaign rooted in the StoryBrand framework that works. Listen in to learn key tips when it comes to crowdfunding so you can successfully hit your goal and launch your product into the marketplace!   Contact StoryBrand Certified Guide Moses Mehraban directly at MarketingMadeSimple.com/MosesMehraban.   --   STAR

Starting and growing a podcast can feel like an uphill battle. There aren’t a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast audience and start impacting more people.   In today’s episode, April and J.J. chat with Aleya Harris, a StoryBrand Certified Guide and host of her own podcast, Flourishing Entrepreneur. Aleya shares insider tips on how getting on Listen Notes (a great podcast search engine), using lead generators, and viewing your podcast like “the baby on your hip” can help you get your podcast out to more people. Listen in now to learn podcast growth hacks from someone who’s been there, done that! Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris.  <

Do you need to get your marketing team on the same page or do better B2B marketing? The StoryBrand marketing framework has helped thousands of small businesses and solo marketers, but it is also highly effective for bringing consistency to large marketing teams or improving B2B marketing strategies.   In today’s episode, JJ and April talk with Jessica Embree, a team member of a StoryBrand certified marketing agency, about how businesses of any size or audience can get more results from their marketing with the StoryBrand framework. Listen in to learn how you can unify your team and develop B2B strategies that resonate with your audience and beef up your bottom line.   Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at <a href= "https://storybrand.com/?utm_medium=podcast&

Are you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours.   In today’s episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each business (from different industries!) was able to solidify an effective marketing strategy in less than 48 hours.    Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at <

Sick of marketing that isn’t working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your website? Create brand messaging? You’ll walk out with all of that and more.   In today’s episode, JJ and April talk with StoryBrand Certified Guide, Krista Smith, about what to expect when you attend the StoryBrand Marketing Livestream Workshop. Not only will you get training on the StoryBrand marketing framework, you’ll get personalized coaching and feedback in your small group via zoom rooms. Listen in to see if booking a workshop is the right move for your business! (SPOILER: It totally is!)   Attend the StoryBrand Livestream on September 13-14, 2022 and fix your marketing in 2 days. Work directly with a coach who will show you how to create a Brandscript that is c

Do you feel like you’re at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don’t have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify your message, make more money with your words, and get your product out to more people!   In today’s episode, J.J., April, and StoryBrand Certified Guide Kristin Spiotto walk business owner and realtor, Jesse Peterson, through his BrandScript. Jesse created his BrandScript on his own, and now J.J. and Kristin coach him through how to make it even better. Create your own BrandScript at MyStoryBrand.com, follow along and make the words (and sales) flow!   Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work

There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You’ve probably heard that SEO can be a great tool to get your message out to more customers, but since you’re not an SEO expert, it can seem intimidating and complicated to get started!   This week, J.J. and April talk to StoryBrand Certified Guide, Kurien Abraham, about easy and effective ways to get started with SEO. You’ll find out key things you can do to improve your SEO (no coding knowledge needed!) - and you'll also learn exactly what to look for if you hire an SEO expert. Listen in to uncover the truth about SEO so you can have total confidence in your approach!   Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a clear and compelling message that actually works! Register now at <stro

Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer.   In today’s episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don’t worry – you don’t have to lose the part of your brand messaging that feels like “you.” When you step back and take a 30,000-foot view, you’ll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively.   You can contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/BuiltByLove<

Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today’s conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping other therapists with their marketing.   Listen in as Macy Robison, Head of the StoryBrand Guide program, joins J.J. and April to give practical tips on growing a great marketing business. Whether you are thinking of launching your own marketing agency or starting a side hustle to bring in extra cash, you don’t have to do it alone. StoryBrand has resources and a community ready to support you and your dream.   Go to GrowYourMarketingBusiness.com and get

Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again.    In today’s episode, StoryBrand Certified Guide Julia Block Pearson gives brilliant tips in response to a voicemail we received from a Hero Maker. Like many business owners, this Hero Maker is stuck in a marketing funk and looking for the best way out. If you're in the same situation, listen in as Julia shares practical tips you can immediately use to inspire and capture new marketing ideas that will truly excite and engage your customers.    You can contact StoryBrand Certified Guide Julia Block Pearson directly at MarketingMadeSimple.com/Julia-Block   --   WORRIED TH

Are you leveraging the power of LinkedIn? When it comes to growing your business, it’s crucial to show up in the spaces and platforms your target audience uses. Chances are, one of those spaces is LinkedIn. Posting content and connecting with a few prospects is one thing, but it can feel daunting to figure out LinkedIn’s ad platform.   That’s why J.J. and April are talking with StoryBrand Certified Guide Evan Knox, a LinkedIn expert. In today’s episode, you’ll get clear steps on how to use LinkedIn ads to engage more potential customers. Listen in to take advantage of pro tips that most people have to pay for.   You can contact StoryBrand Certified Guide Evan Knox directly at MarketingMadeSimple.com/Evan-Knox. -- IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: <a href= "https://storybrand.com/Pr

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!   In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.   You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING?

Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all about giving you the specific answers you need around the specific problems holding you back when it comes to your marketing and messaging.   In today's episode, J.J. and April hear from Hero Makers like you about what's still holding them back when it comes to marketing and messaging and provide the solutions needed to break through to the other side. If you're still struggling with your marketing, we're here to give you some much needed relief!   Past Episodes Mentioned in Today's Conversation: #1: Donald Miller—The Framework That Makes Mar

Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging.   Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win!   --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705   ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: <a href= "https://www.Story

You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all about giving you the confidence and permission you need to start.   In today's show, J.J. and April talk with Bill Allen, owner of 7 Figure Flipping, about how he's used the StoryBrand framework to completely rework his marketing and messaging. He also shares how the framework is helping him build a billion dollar brand! If you're still needing that extra push to start utilizing StoryBrand to help overhaul your marketing and grow your business, this episode is for you.    Find out more about Bill Allen and 7 Figure Flipping at 7FigureFlipping.com.   --   WHICH PART OF YOUR MARKETI

You started a business to help solve a problem. And in order to help as many people as possible, your marketing needs to be inclusive. But without knowing it, your message might be leaving out an important segment of your target audience. Fortunately there are easy steps you can do to fix this.   In today's conversation, J.J. and April talk with StoryBrand Guide Raj Lulla all about what you can do to create a more diverse and inclusive story in your marketing and messaging that will invite more customers, solve more problems and grow your business!   You can contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful.    --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED

A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?"   On today’s episode, J.J. and April talk with StoryBrand Guide David Hepburn all about how you can craft an effective video that manages customer expectations, clearly spells out the process they'll experience when buying from you and ultimately shows how your offering will transform them into the hero of their own story.   You can contact StoryBrand Certified Guide David Hepburn directly at ClarifyYourMessage.com/HepburnCreative.   --<

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode.   Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you!   --   Even if you know you have the best product on the market, customers will be hesitant to purchase unless you build trust and authority with them first. One

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode.   Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you!   --   In today’s marketing landscape, where do commercials fit when it comes to converting to customers? A good commercial should be all about awareness, gettin

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode.   Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you!   --   Producing video is key for creating engaging and effective marketing, but it's easy to get lost in the weeds. It's easy to film a post from your phone or

When it comes to our health, we know the importance of having a regular check up. It provides a baseline for where you are and what you might need to work on to live a long healthy life. The same is true for your marketing. If you don't continually assess how your message is working to grow your business, it's only a matter of time before some major problems start to build up.   That's why StoryBrand created the StoryBrand Marketing Report! In this episode, J.J. and April will break down exactly how you can use this tool to immediately identify the weak spots in your marketing and how to get a customized plan to fix them.   Is your marketing and messaging in good health? Find out at StoryBrandMarketingReport.com.    --   Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more abou

If you want more customers to engage, you must clarify your message first. Now is the perfect time to create a clear message and marketing plan for your business. Join us May 10 and 11 (2022) for the StoryBrand Marketing Workshop LiveStream and know you're doing it right. Register now at StoryBrand.com.   --   Not having a clear marketing message is confusing to your customers and hurts your sales. In the same way, not having a clear message within your business can be just as confusing to your employees and detrimental to your team. Confusion causes teams to be unclear on priorities, employees to feel overwhelmed, and an overall lack of momentum. It's easy to just ignore these issues or try to implement quick fixes. But did you know that you can use the StoryBrand framework to create a clear internal message to eliminate confusion and align your team?   In today's episode, April talks with

Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705.   --   Getting onstage and delivering a captivating speech is a great way get your products in front of large audiences. It also strengthens your authority as a guide to your customers. But actually writing and delivering a great speech is no small task. So what steps should you follow when crafting a speech to make sure you hit a home run from the stage?   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jeff Craven who delivers a step-by-step process you can follow to write and deliver a speech that provide

Last week you discovered finding new audiences is crucial to growing your business and how utilizing public relations, or PR, efforts can help do that. This week we're revealing the best methods you can use to actually get in front of those audiences, gather more leads while doing it all for free!   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Lauren Kwedar Cockerell all about how you can use StoryBrand combined with specific strategies and free online tools to contact the right media outlets to build your authority, expand your customer base and grow your business.   You can contact StoryBrand Certified Guide Lauren Kwedar Cockerell directly at www.ClarifyYourMessage.com/Lauren-Kwedar-Cockerell.    --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: <a href= "http://www.StoryBrand.com/Guide

Finding new audiences is crucial to growing your business and getting more people to see what products and services you offer. But what’s the best way to get your message out to those new audiences? Most people turn to public relations, or PR, efforts to spread the good news about their business. But for others, PR can seem confusing and overwhelming. So the question is -- how can you use PR to spread your message and connect with more customers? We got some answers in this episode you’ll definitely want to hear.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jo Caruana all about how you can use StoryBrand combined with targeted PR efforts to get in front of the right people that can help take your business to the next level.   You can contact StoryBrand Certified Guide Jo Caruana directly at www.ClarifyYourMessage.com/Jo-Caruana.   --  </p

Whether you are looking for your next opportunity or your business is on the search to hire amazing talent, the StoryBrand framework can set you up for success! Just like in your marketing, using the right message is critically important when you create a resume. At the same time, when you create a job posting looking for your next employee, using the wrong messaging can turn qualified candidates away.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Ryan Rhoten all about how to use the StoryBrand framework in your resume and recruiting efforts to position yourself firmly as a guide to your potential employer or employees. Can StoryBrand help you find your dream job? Lean in and listen to this episode to find out.   You can contact StoryBrand Certified Guide Ryan Rhoten directly at www.ClarifyYourMessage.com/Ryan-Rhoten.    --   APPLY

You've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business?   In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products externally, but also its effectiveness when used internally. If you are wanting to strengthen your business from the inside out, today's conversation will show you how!   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agenc

How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard.    In today's episode, J.J. and April share how to embrace the role of the ultimate guide when it comes to customer service. They are also joined by StoryBrand’s very own Director of Customer Experience Kelley Kirker. Kelley shares how positioning yourself as the guide in customer service not only makes the customer the hero, but also can transform your customers into raving fans.   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: <a href= "http:/

If you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide.   In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBrand framework into every part of the process when it comes to building out a design for your business or a client.    You can contact StoryBrand Certified Guide Justin Ahrens directly at www.ClarifyYourMessage.com/Justin-Ahrens.    --   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com  

How do you build a website that turns visitors into customers? If you know StoryBrand, you know we always say the number one priority for your website should be communicating a clear message that invites your customers into a compelling story. But what happens when you need to elevate that message to engage a wider audience? That's where a solid design comes in. When you combine a clear message with a solid design, your business and customers are positioned to win!   In today's episode, J.J. and April are joined by StoryBrand Certified Guides Jena Gribble and Paige Worthy. This dynamic duo will walk through how you can elevate your website's messaging with solid design.    You can contact StoryBrand Certified Guide Jenna Gribble directly at www.ClarifyYourMessage.com/Jena-Gribble and Paige Worthy at www.ClarifyYourMessage.co

We talk a lot about the importance of having a clear message in your marketing. After all, if you confuse, you'll lose! But did you know the same is true with design? Too many businesses focus on creating a flashy logo or sleek landing page and forget all about making it easy for your customer to buy your product. If your website or marketing materials have a design that is unclear or confusing, it's costing you.   In today's episode, J.J. and April are joined by StoryBrand and Business Made Simple's Kyle Reid, VP of Design and Development, who helps unpack the importance of design in your marketing and messaging. Kyle shares how to approach design to make sure it's working for you, not against you, and acting as an asset in getting more customers to buy. Whether you're a pro with Photoshop or have no clue where to start when it comes to design, this episode will help.   --   Did you know we certify full-suite marketing agencies? Th

Creating social media ads for your brand can feel like an infinite amount of guess work. Between trying to demystify platform algorithms, keeping up with OS updates, and targeting the right audience, you're often left feeling more confused than when you started!   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Mehrab Reza joins the conversation to help remove the mystery around the ever-changing world of social media ads. Mehrab breaks down how to target the right audience with your ads and convert them into paying customers. If you've been hesitant to start running ads for your business, or just haven't seen much success, this episode is for you.   You can contact StoryBrand Certified Guide Mehrab Reza directly at ClarifyYourMessage.com/Adlantica.   --   E

When it comes to promoting events on social media, it's hard not to make the posts all about you. So how do you successfully promote your business's events without positioning your brand as the hero?   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, Clark Campbell, CEO of StoryBrand Certified Agency RVRB, joins the conversation to show you how to create engaging social media content that helps your audience envision themselves fitting into your brand or event, drawing them in to take part in the future.   You can contact StoryBrand Certified Guide Agency RVRB directly at ClarifyYourMessage.com/RVRB.   --   Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by

When it comes to social media, being intentional is important. But finding the time to engage with your customers on every platform can feel close to impossible, especially for small businesses. You need ways to work smarter, not harder, and that's what you'll get from this episode.   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Bryan Switalski joins the conversation to show you how to take your short form video content and post across multiple platforms without adding more hours to your schedule. If you're ready to reevaluate how you spend your time promoting your brand over social media, this episode is for you!   You can contact StoryBrand Certified Guide Bryan Switalski directly at <a href= "https://www.cl

While once an app just for sharing personal photos, Instagram has taken the business world by storm. In fact, 71% of U.S businesses claim to use Instagram as a company. But when it comes to Instagram, most companies struggle creating content that is actually engaging. That's why today's episode is packed with practical tips you can use to produce engaging Instagram content that works!   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Aleya Harris joins the conversation to break down how to craft and create effective Instagram content, specifically by using reels, that will catch your followers' eyes and help convert them into customers. If your Instagram content feels a little stale or your audience just isn't responding, this episode is for you!   You can contact StoryBrand Certified Guide Aleya Harris directly at <em style= "font-family: -apple-system, BlinkMa

When it comes to creating content for social media, most people come up with their posts in the moment. But trying to think of something that's new, creative, fun, entertaining, and educational on the spot is no easy feat. Especially when you're posting several times a week! Creating content in the moment leads to content that doesn't have a purpose or is boring, and often turns into just not posting at all. If you want to start creating engaging content AND make social media easier, you need a plan!   Today J.J. and April are continuing our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you!   You can contact StoryBrand Certified Guide James Hannan direc

Call 615-649-0705 and share your story of success after using the StoryBrand Framework to clarify your social media before Friday, January 28, 2022 for a chance to be featured on a future episode!   With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, January 28, 2022 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode!   Call us at 615-649-0705 before Friday, January 28, 2022 and share your social media story of success today. We can't wait to hear from you!   --   Social media is a very effective way of connecting with your customers and growing your brand but it can also feel overwhe

Each week on the podcast, we show you how to use the StoryBrand framework in your marketing to invite customers into a beautiful story where you are the guide and they are the hero. But today's conversation is a little bit different. You're never going to believe it. You might even be shocked because today we are giving YOU permission to be the hero! While you should always play the guide as a company, brand or leader, when it comes to your own personal story and experiencing a fulfilling and meaningful life, you should always play the hero.   In today's episode, Donald Miller, host of the Business Made Simple Podcast and author of Building a StoryBrand, joins us to talk about how to create a life of meaning and purpose, all from his new book Hero on a Mission. If you want to wake up every morning interested in your own life, your own business, and your own story, then you will love today's conversation all about becoming a hero on a mission.  

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day.    Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.    If you are ready to stop l

Hero Makers, it's almost time to wrap up 2021, so we're wrapping up our biggest "ah-ha" moments of the year too. You know we always say that marketing should be easy, so we're making it super easy to take in the biggest lightbulb moments of the year. The moments that made you say, "I finally get it!" and "I can really do this!"   In this episode, J.J. and April revisit four amazing "ah-ha" moments from these past conversations:   Episode #2 - "Invite Your Customers Into a Beautiful Story"   Episode #3 - "Discover What Your Customer Really Wants"   Episode #4 - "What Specific Problem Do You Solve for Customers?"   Episode #13 - "How to Create a Website that Works"     --     Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Truly go from "ah-ha" to "action" and clarify your message so more customers enga

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that!   Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.   If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six we

Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier!   In this two-part series, we're revisiting some of our biggest "ah-ha" moments of the year. The moments that caused a lightbulb to go off in your brain. The moments that made you say, "I finally get it!" and "I can really do this!" So buckle up, Hero Makers! You're in for a jammed packed episode of "ah-ha".   In this episode, J.J. and April revisit our biggest "ah-ha" moment to date when they talked with Donald Miller, author of Building a StoryBrand and Marketing Made Simple, about the StoryBrand framework, the framework that powers this podcast. Don will guide you through each part of the StoryBrand framework and how you can immediately us

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox to make the customer the hero. After all, what you sell is literally all about you! Fortunately, there is a way to still sell yourself and your services AND elevate your customer to hero status. In today's episode, J.J. and April will show you how to uniquely implement the Storybrand framework for your personal brand.   You’ll also hear from StoryBrand Certified Guide Ashley Falletta. Ashley shares some great

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a message like this tends to get your customers sidetracked. If your family-owned business is struggling with creating a unique message, we have great news: StoryBrand will work for you! In this episode, J.J. and April walk you through how you can continue to highlight your origin story to build authority and trust with customers while still making the them the hero.   <span style= "font-fa

"I know the StoryBrand framework is great, but will it work if I’m an artist?”   In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   We often hear from artists and businesses who sell art feeling confused how to implement the StoryBrand framework. Well artists, we have some great news for you: StoryBrand WILL work for you! In this episode, J.J. and April walk you through exactly how to shape your marketing so you reach the right people and sell more.

Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud.   We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win.   --   Even if you have the best product in the marketplace,you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th

"I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you!   In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your premium products or luxury brand?” They'll al

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue the conversation, revealing the four areas most non-profits work and how you can pivot your messaging between those areas to maximize success!    You’ll also hear from StoryBrand Certified Guide Beth Carr. Beth shares how she's utilized the StoryBrand framework to help her non-profit client engage with donors with amazing results! You can contact StoryBrand Certified Guide Beth Carr directly at <a href= "https

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? "   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your non-profit organization?” If you run a non-profit, you definitely love today's episode!   You’ll also hear from StoryBrand Certified Guide Shannon Litton. Shannon guides you through how to escape the vanilla rubber-stamped language most non-profits fall back on and how to can craft a message that actually works! You can contact StoryBrand Certified Gui

"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work if you sell to businesses AND directly to customers?” And you’ll definitely like what we’ve got to say!   You’ll also hear from StoryBrand Certified Guide Hunter Davis. Hunter shares how he helped a client serving

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!   --   We get this question all the time: “My business is

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!   --   You’ve done it, Hero Makers! You’ve reached the final episode in our How To Create Your Marketing Made Simple Sales Funnel series. Over the last six episodes you downloaded and completed your Marketing Ma

While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it.   Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn:   -Six types of sales emails you can use   -How to ask for a commitment without being manipulative   -What every effective sales email needs to include   J.J. also talks with Kelley Hartnett, one of our amazing StoryBrand Certified Marketing Guides, who walks you step-by-step through an amazing sales email she wrote fo

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails!   Welcome to Part Four in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how to craft your nurture email sequence. In this episode you'll learn:   -Two key ways nurture emails lead to a sale   -Three methods of offering value through nurture emails   -Examples of what you should include in your nurture emails   April also talks with Brandon Sok, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client develop a nurture email sequenc

Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That’s where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers’ emails so you can continue guiding them on the journey to buying your product.   Welcome to Part Three in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down everything you need to build the perfect lead generator. In this episode you’ll learn:    <li data-stringify-indent="0" data-stringify-border

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we’re giving you a website wireframe what works!    Welcome to Part Two in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown everything you need to create a website that works. In this episode you’ll discover and learn about:    The Nine Sections Your Website Needs <div data-block-id="block-bdef4680-8b5a-

Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!   Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you:   The three parts every one-liner needs   Wher

Want to know a secret that most people won’t tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn!     In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Marketing Made Simple Sales Funnel.     Learning to create a sales funnel and applying it to your marketing

You’ve done it, Hero Makers! You’ve reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action!   You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you’ll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before!   Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you:    How to cast a vision of a climactic scene for your customers    How to frame success against failure   Examples of success language for your website   We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s ma

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.   This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:    Exactly how to talk about failure without overwhelming your customer   How to breakdown and show the consequences related to not buying your product   Whether to use short-term vs. long-term failure in your messaging   We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:    How to create a strong Call To Action or CTA for your customer   Specific examples of effective CTAs    Exactly where to position CTAs in your website to increase customer engagement   We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Gu

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   <p class="p1"

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:    -Use specific language throughout your marketing to position your brand as the guide   -Combine empathy and authority to build trust and engagement   -Craft your marketing tools, like a sales email, through the voice of a guide   J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:   -Clearly identify the problem you solve    -Breakdown that problem into Three Levels of Conflict your customers are facing   -Implement problem-language into your marketing and messaging   J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was st

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug that specific language into your marketing   -Help transform your customer into the hero after they use your product or service to get what they want   April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.</

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautif

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spot

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story.   --   Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.    On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!

Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple, joins our inaugural episode to guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers.    --   Every Wednesday starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins, will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door!    Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.

Does your company have a clear message? If not, it could be costing you thousands if not more! That's why the Marketing Made Simple podcast is here for you!   Every Wednesday starting June 23 marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door.   Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.