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Marketing and Finance (MAF) Podcast Profile

Marketing and Finance (MAF) Podcast

English, Finance, 1 season, 298 episodes, 6 days, 9 hours, 56 minutes
About
What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business using content marketing and social media • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Marketing without the hype - why we need a back to basics approach – MAF298

Marketing without the hype - why we need a  back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.What you’ll hear about in this episode:The hype surrounding The Metaverse, ChatGPT and AIThe benefits of digital marketing tools but alsothe consequencesDo we obsess over tactics at the expense of strategy?Three areas to focus our attentionRediscovering the full marketing mixLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk
4/27/20239 minutes, 12 seconds
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Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:Why marketing always stats with the customerThe Apprentice TV show and one of its fatal flawsNo understanding of target market sets up failureThe correct way to understand a customer segment and develop the correct products and servicesLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
2/23/20238 minutes, 4 seconds
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This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296This week let's talk about a delightfully simple structure for creating a piece of marketing content.It could be an advert, social media post or a conference speech.It's called Monroe's Motivated Sequence.This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:• What are some of the simplest marketing communications formulas?• AIDA and PAS and my favourite, Monroe's Motivated Sequence• The 5 stages of Monroe's Motivated Sequence• Examples of the sequence for advertising or pitchingLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
2/9/20239 minutes, 33 seconds
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Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.Please don't fall into the ChatGPT bland, average and mediocre trap.This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:• What ChatGPT is and how it works• Prompts can create poems, stories, PHP code and marketing content• It does a decent job but it's Bland, Average and Mediocre (BAM)• Why you need to stand out, even before ChatGPT came along• Being human is your key advantageLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
1/26/20237 minutes, 45 seconds
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Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294This week let's talk about the difference between marketing strategy and marketing tactics.It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.This is episode 294 of the MAF Podcast.What you’ll hear about in this episode:• The new shorter format of the show for the first part of 2023• The Simply Marketing series of episodes• Why digital marketing tactics may have affected the wider marketing discipline• The difference between marketing strategy and marketing tactics• All the components of a simple marketing strategyLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
1/19/20237 minutes, 35 seconds
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Marketing truths that bear repeating - time and time AGAIN - MAF293

Marketing truths that bear repeating - time and time AGAIN - MAF293This week let's talk about marketing truths that bear repeating - AGAIN.Which really means busting some marketing myths that won't go away.This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.What you’ll hear about in this episode: 3 marketing truths we need to revisit again and againWhy marketing is more than just promotionThe full academic marketing strategy model versus the Circle of Marketing SimplicityHow marketing is an investment, not a cost3 tips for keeping marketing simpleLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Please contact me if you want to get involved:  http://rogeredwards.co.uk
12/14/202224 minutes, 2 seconds
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Why simplicity can be a business strategy and how you can invest in it - MAF292

Why simplicity can be a business strategy and how you can invest in it - MAF292This week let's talk about simplicity.Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Why are so many businesses complex?• How complex language can be a red flag for complicated products and processes• What customers think about complexity• Four reasons why businesses get complicated and stay complicated• Three ways to keep things simpleLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
10/20/202218 minutes, 27 seconds
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How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291This week let's talk about how financial advice is evolving.We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance PodcastWhat you’ll hear about in this episode:How Eunicia went from a strategic career to building The Empowered Financial PlannerIs financial advice more like financial coaching?Differences in financial regulation between the UK and the USHow can we make financial planning more attractive to younger clients and do we even need to?Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
9/8/202238 minutes, 58 seconds
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When marketing creatives suck - is your strategy to blame? - MAF290

When marketing creatives suck - is your strategy to blame? - MAF290This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.What you’ll hear about in this episode:  The Agency Pitch Meeting and when creatives suckWhy it's likely down to your brief rather than the agency's lack of creativity How research from the Institute of Professional Advertisers backs this upWhy strategy is important to get the brief right in the first placeThe three questions you need to answer before you brief an agencyThe Circle of Marketing SimplicityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk
8/18/202216 minutes, 29 seconds
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More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289This week let's talk about brand and positioningBut we'll go beyond logos, fonts and colours and look at what branding is really about.My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Why branding is more than logos, fonts and colours• Brand values and tone of voice• How looking at what you hate can reveal what you stand for• Why TV's Apprentice does branding a disservice• Sticking to brand values in the long-term but avoiding "brand police"• What is positioning and how does it fit with branding?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
7/7/202239 minutes, 15 seconds
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Great creative business ideas - is in-person or online the best way to find them? - MAF288

Great creative business ideas - is in-person or online the best way to find them? - MAF288This week let's talk about coming up with creative business ideas.Is an in-person setting better than an online one for finding them?Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Creativity that comes from accidental conversations• Has the pandemic-inspired move to online meetings stifled creativity?• TED speaker Adam Grant and what he calls creative collisions• The magic that happens at conferences in the breaks and afterwards• Why its good to have more meetings with people outside your peer groupLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
6/16/202212 minutes, 13 seconds
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Avoid these 6 marketing mistakes (reaction episode) - MAF287

Avoid these 6 marketing mistakes (reaction episode) - MAF287This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you’ll hear about in this episode:• A deep almost obsessive understanding of your customer• The importance of setting goals• Why a written marketing strategy is essential - even if it's only 2 pages long• How to craft an offer that's better, preferably different, from everything else• The Circle of Marketing SimplicityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
6/9/202214 minutes, 16 seconds
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Get rid of complex language and jargon to engage more customers - Web3 included - MAF286

Get rid of complex language and jargon to engage morecustomers - Web3 included - MAF286This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space.It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.We chat about:Why industry language and jargon is like a foreign languageIs Web3babble the most impenetrable and alienating jargon yet?Why is language in marketing so important?Taking a red pen to jargon and passive languageThe three rules of simple and engaging marketingLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAFfor the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF, Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?Do please contact me if you want to get involved:  http://rogeredwards.co.uk
5/12/202214 minutes, 11 seconds
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Fixing the gulf between sales and marketing with Jenny Knighting - MAF285

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285This week, let's talk about the tension that often exists between sales and marketing departments in companiesBoth want the same thing - business success - so how can we bridge the gulf between the twoMy guest is Jenny Knighting and this is episode 285 of the Marketing and Finance PodcastWe chat about:• From sales background to marketing - what makes Jenny tick?• Why is there sometimes a gulf between sales and marketing?• Is strategy the right way to fix the tension?• Do the goals of sales and marketing create a clash• How the Nutcracker Agency offers a virtual marketing teamLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
4/7/202235 minutes, 11 seconds
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The right way to use email lists to grow your business with Rob and Kennedy - MAF284

The right way to use email lists to grow your business with Rob and Kennedy - MAF284This week, let's talk about email lists and putting together emails that engage your customers and lead to sales.There's so much annoying email marketing out there. Let's look at the right way to do it.My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast.We chat about: • Why you shouldn't always listen to the "gurus" about email marketing• How to make email marketing engaging rather than annoying and salesy• What are lead magnets and are they the best way to start a list?• Should you ever consider buying a list of email subscribers?• How to come up with loads of ideas for email topics• The Story-Lesson-Offer (SLO) method of email engagement• How to ressurrect a "dead" email listLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF20 for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
3/17/202246 minutes, 30 seconds
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How the power of PR has changed in the digital world with Jamie Brownlee - MAF283

How the power of PR has changed in the digital world with Jamie Brownlee - MAF283This week, let's talk about how PR has changed in the digital world.How can you get great stories about your business into the media and protect yourself if something goes wrong?My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.We chat about: • How Jamie built his PR career and his work with Greentarget• What exactly is PR?• The benefits of getting positive stories about your business into the media• Some of the unwritten rules of PR• Is a Press Release any use anymore?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
2/10/202236 minutes, 56 seconds
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How to stand out as a podcast guest with Kristin Molenaar - MAF282

How to stand out as a podcast guest with Kristin Molenaar - MAF282This week, let's talk about how to stand out as a podcast guest.And that means not doing what everyone else does.My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast.We chat about:How Kristin built her AgencyPitching podcast hosts and how to be a stand out guestWhy being a guest on a podcast is ineffective for many entrepreneurs (and how to be a profitable guest instead).Now is the time to ditch vanity metrics for true connectionKnowing how to build a successful business might actually be the very thing sabotaging your success.How to build the simplest “sales funnel” in the worldLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/27/202237 minutes, 37 seconds
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NOT the 2022 marketing predictions episode - MAF281

NOT the 2022 marketing predictions episode - MAF281This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties.It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast.We chat about:The annual flood of marketing prediction articles, videos and podcastsWhy they highlight a fundamental view the world has about marketingIt’s not all about communications tacticsThe other parts of marketing we don’t talk about but need to talk aboutNailing your offer, setting your goals and planning your marketing activityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about marketing your business and growing your business and talking about all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simple      Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/11/20228 minutes, 28 seconds
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Creating simple content for complex technology markets with Anu Ramani - MAF280

Creating simple content for complex technology markets with Anu Ramani - MAF280This week let's talk about how to keep it simple when creating content marketing for complex markets and industries.And just what is the role of creative agencies in this process?My guest is Anu Ramani and this is episode 280 of the Marketing and Finance PodcastWe chat about:• Why Anu started Isoline Communications to focus on content marketing for tech industries• Has digital marketing become too focussed on tactics?• Thinking beyond tactics and looking at the full marketing mix• How to put together a great brief for a content marketing agency• The secret to creating simple content for complex marketsLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/18/202133 minutes, 41 seconds
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Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig.And what exactly is The Metaverse?It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast.We chat about:• Facebook rebrands its holding company to Meta• How Meta is a House of Brands• Will Meta allow Facebook to shake off its tarnished reputation?• What is The Metaverse and why is it so high profile with marketers and technical people?• Does the Metaverse meets genuine customer needs or is it a solution looking for a problem?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/4/202116 minutes, 58 seconds
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No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278This week let's talk about why we should assume our customers know nothing when planning our marketing.And something that happened at my first in-person event since February 2021.It's just me and the mic and this is episode 278 of the Marketing and Finance Podcast.We chat about:• How each industry has it's own language and jargon that can put customers off• The phenomenon of live audio platforms - Clubhouse and Twitter Spaces• Preparing a workshop on using live audio platforms• The shock of finding out no one had heard of Clubhouse and Twitter Spaces• The danger of "shiny toy" syndrome we marketers often fall forLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/14/202116 minutes, 23 seconds
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Don't compromise on video quality in your content marketing - MAF277

Don't compromise on video quality in your content marketing - MAF277This week, let's talk about video quality when creatingcontent for your business.It's all about resolution, frame rate, lighting and audio.It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast.We chat about:Have Zoom and Teams made poor quality video acceptable - or at least tolerable?The film and TV studio in your pocket and how to use itVideo resolution from Standard, to High Definition, to Ultra High Definition and what to aim forFrame rates and what they mean Video tech: Webcam, smartphones, DSLRs and GoPros Tips on lighting and audioLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/16/202119 minutes, 19 seconds
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Why simple is hard and so many things are complicated - time for change - MAF276

Why simple is hard and so many things are complicated - time for change - MAF276This week, let's talk about keeping things simple in a complicated world.Why simple is hard and why so many things are complicated.It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast.We chat about:• Why simple is hard and why so many things are complicated• Is simple more engaging for customers?• The "Masterchef Australia" example• Red Amber Green and the Covid travel restrictions• How complexity diverts attention from benefits to features• What you can do to simplify your products, services, processes and languageLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/5/202113 minutes, 35 seconds
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How to put together a remarkable presentation - MAF275

How to put together a remarkable presentation - MAF275This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end.It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast.We chat about:• Why PowerPoint shouldn't drive the structure of your talk• Focusing on the needs of the customer (event organiser) and the audience• The "Idea worth spreading"• Knowledge, emotional and action goals to consider• Blistering openings and compelling closes for a remarkable talk or presentation• The right kind of slides for your talkLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/22/202123 minutes, 24 seconds
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Stories are the number one way to promote protection insurance - MAF274

Stories are the number one way to promote protection insurance - MAF274This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell.It's just me and the mic and this is episode 274 of the Marketing and Finance PodcastWe chat about:• How an article in the Sunday Times might convince people to ignore life insurance• Why financial advice is always important when considering protection insurance• Why stories are the best way to promote protection• The story of "The Boy in the Manchester United Strip"• Let's get more positive stories out thereLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/1/202111 minutes, 41 seconds
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Why we need to dump the word digital from marketing - MAF273

Why we need to dump the word digital from marketing - MAF273This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast.We chat about:How “digital” has revolutionised how companies and brands deliver communications messages to customersWhy it's available to businesses of all budgetsHow "digital" has affected the other elements of the marketing mixHas the focus on communications tactics devalued the marketing professionHow we started talking less about research, products and price and more about SEO, clicks and likesShould we just talk about marketing again, without the word "digital" in front of it?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/10/202112 minutes, 46 seconds
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Using PR to raise the profile of financial advisers with David Wright - MAF272

Using PR to raise the profile of financial advisers with David Wright - MAF272This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright.And this is episode 272 of the Marketing and Finance Podcast.We chat about:·      David's background and how he became involved in marketing for financial advisers·      The power of PR and telling stories that make a difference·      How to overcome the confirmation bias that paints a poor picture of financial services·      Avoiding advertorials and focusing on real-life case studies·      The process M&O Marketing use to turn financial advisers into successful spokes-peopleWho is David Wright?David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/27/202133 minutes, 11 seconds
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The truth about thought leadership with Rachael Kinsella - MAF271

The truth about thought leadership with Rachael Kinsella - MAF271This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella.And this is episode 271 of the Marketing and Finance Podcast.We chat about:·      Rachael's background, iResearch Services and her content work·      The cliches that surround thought-leadership and the reality·      How to go about becoming a genuine thought-leader·      Setting goals and coming up with the messages·      Research, data and informed opinion·      Getting the messages out thereWho is Rachael Kinsella?Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services.She specialises in thought leadership and works for iResearch Services.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/13/202127 minutes, 19 seconds
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Video marketing using just a Smartphone with Daryl Cygler - MAF270

Video marketing using just a Smartphone with Daryl Cygler - MAF270This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler.And this is episode 270 of the Marketing and Finance Podcast We chat about:Daryl's background and why he focussed on smartphone video marketingHow the smartphone changed his approach to video marketingJournalists and smartphone video reportingOvercoming the objections people have to smartphones rather than full video camera equipmentHow to create video contents that boosts your business growthBuilding in calls to actionWho is Daryl Cygler?Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/29/202131 minutes, 23 seconds
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Building Octo Members - a content based community with Lee Robertson - MAF269

Building Octo Members - a content based community with Lee Robertson - MAF269This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson.And this is episode 269 of the Marketing and Finance Podcast.We chat aboutLee's history as an wealth manager and financial adviserThe spark behind the developmentof Octo MembersWhy Octo Members is an app based communityHow Lee and the team put together content for OctoHow the community has embraced virtual events during the pandemicWho is Lee Robertson?Lee is a multi-award-winning wealth manager and self-confessed Scottish Presbyterian workaholic. He was previously founder and former CEO of Investment Quorum and one of the advisory communities best known and most well respected figures. A former serviceman and Past Master of the Guild of Entrepreneurs, and the driving force behind Octo.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/15/202132 minutes, 8 seconds
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The future of virtual and in-person events with Erica Maurer - MAF268

The future of virtual and in-person events with Erica Maurer - MAF268This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer.And this is episode 268 of the Marketing and Finance Podcast.We chat about:How EMRG has hosted some of the biggest events in the USWhat happened when the Covid-19 pandemic closed down the events industryThe ways EMRG evolved to virtual events to keep their customers engagedLessons for event planners and speakers on how to put on an interactive virtual eventHow to stand out on screen as you would stand out on stageThe development of the Women Insider NetworkWho is Erica Maurer?Erica is a partner at EMRG Media, based in New York. They have planned and delivered upon events such as trade shows, corporate events, VIP experiences, fashion events, album release parties, festivals, and many other corporate and social functions.Their Event Planner Expo has become the number #1 show in NYC for the events and hospitality industry with over 3500 attendees including event planners, marketers, owners, producers, creators, vendor partners and such. As a result of the pandemic, the 2021 event will be virtual but not less ambitious.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/1/202137 minutes, 27 seconds
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Are SMART goals really dumb goals? – MAF267

Are SMART goals really dumb goals? – MAF267This week let's talk about whether SMART goals are really dumb goals.And whether there's a better alternative.It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast.We chat about:·      Why it's important to have goals in your marketing strategy or plan·      The traditional SMART model of setting goals·      Some problems with SMARTs and what's missing·      Using questions as an alternative to acronyms·      The question model:o  What's the goal?o  Why is it specific?o  How is it exciting?o  What is the plan to achieve it?o  Who will hold us accountable?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/18/202118 minutes, 34 seconds
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Perfect marketing positioning with Matt Desmier - MAF266

Perfect marketing positioning with Matt Desmier - MAF266This week let's talk about marketing positioning and about the future of in-person and virtual conferences.My guest is Matt Desmier.And this is episode 266 of the Marketing and Finance Podcast.We chat about:·      Where positioning fits in the marketing mix·      Why positioning is as important for internal as well as external audiences·      Have modern marketers lost control of everything other than communications?·      The process of getting to a positioning statement·      How Matt launched the Silicon Beach conferences·      Future conference events: In-person, virtual or a mix?·      Making virtual events interactiveWho is Matt Desmier?Trading under the moniker of "Wise Old Uncle", Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.A well known international conference speaker, Matt has also produced many successful events of his own, including the famous "Silicon Beach" conferences which started life in Bournemouth, UK.Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/4/202138 minutes, 1 second
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Best Return On £50k Marketing Spend – MAF265

Best Return On £50k Marketing Spend – MAF265This week let's talk about marketing spend.Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast.We chat about:The curse of premature tactical responseWhy so many marketers just look at tacticsLooking at your offer and your goals before deciding on communications activityQuestions to ask and information to collect to maximise return on investmentLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
2/11/202111 minutes, 57 seconds
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Is it worth getting into Clubhouse? – MAF264

Is it worth getting into Clubhouse? – MAF264This week let's talk about Clubhouse.Is it worth getting involved in this new social media platform?It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast.We chat about:·      What is Clubhouse?·      How to get an invitation·      What does Clubhouse do and how does it work·      Pros and cons of Clubhouse·      Should you be on Clubhouse?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/28/202120 minutes, 34 seconds
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Touching The Money Nerve With Bob Wheeler – MAF263

Touching the Money Nerve with Bob Wheeler – MAF263This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money.My guest is Bob Wheeler.And this is episode 263 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Emotions and how they underpin our relationship with money·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Is financial advice becoming more like financial coaching?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why are certain feelings about money engrained within us since childhood?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The family financial meeting – including children in the conversation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why layman’s terms are important·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lessons from stand up comedy routines·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to make your content stand out and share your message·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Happier and healthier relationships with moneyWho is Bob Wheeler?Bob Wheeler offers a simple and effective method for creating a healthy relationship with money. A popular radio show and podcast guest, Bob also hosts a weekly podcast, Money You Should Ask.Bob explores the emotions surrounding money management in his book, The Money Nerve: Navigating the Emotions of Money. His passion is to help others gain insight into why their emotions trigger financial decisions.While building his accounting practice, Bob simultaneously pursued his love of satire and ventured into the realm of stand-up comedy. Blending his wittiness with 25 years of helping clients, Bob’s approach to money integrates warmth and humour.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;<a href="http://rogeredwards.co.uk/" rel="noopener noreferrer"...
1/14/202134 minutes, 4 seconds
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Conversations That Convert With Danny Matthews – MAF262

Conversations that convert with Danny Matthews – MAF262This week let's talk about conversations that convert. A problem solving approach to business design.My guest is Danny Matthews.And this is episode 262 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Danny moved on from his online mortgage startup·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The power of stories in financial services·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Does the financial services industry stifle creativity because it's a complex, almost, academic profession?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Problem solving approach to brand design·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Conversations that convert and the impact statement alternative to the "elevator pitch"Who is Danny Matthews?The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAFor the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
1/7/202137 minutes, 38 seconds
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How to develop a marketing conscience – MAF261

How to develop a marketing conscience – MAF261In the last show of 2020, let's talk about developinga marketing conscience.The mark of marketing integrity.Welcome to episode 261 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Looking back at 2020 virtual events·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Cats, Mats and Marketing Plans book·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A real story of "The Couch Test"·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experiences appearing on TV to defend Big Corporate·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Integrity and a marketing conscienceLinks and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
12/17/202021 minutes, 43 seconds
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How to stand out at virtual online events – MAF260

How to stand out at virtual online events – MAF260Virtual events will be the norm for the foreseeable future.How can you stand out when presenting at a virtual event?Let's grab a coffee and talk about it some more.Welcome to episode 260 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the COVID crisis has meant businesses have had to change their offer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The delay to the launch of No Time to Die and other films·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to work out of you need to pivot·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing is all about the customer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Refining your offer considering the “new normal” – back to the basics of marketing·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Do we need on demand films for the home as well as cinemas?Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
11/26/202030 minutes, 25 seconds
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Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259This week my guest is Jordan West.We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapersWelcome to episode 259 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Secrets of scaling your e-commerce brand·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Jordan built a 7 figure clothing company and the lessons on the way·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Creating a VIP group to validate your offer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Using pairs ads to get your business off paid ads·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The secret of gated launches·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing agency born out of a clothing company·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The effect of COVID on the cost of social media marketingWho is Jordan West?Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little &amp; Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially through his agency - Mindful Marketing.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAFor the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
11/12/202032 minutes, 1 second
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Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258This week my guest is Andrew Warner.We chat about how he helps marketers develop better relationships with their finance colleagues.Just how should the Marketing Department work better with the Chief Finance Officer?Welcome to episode 258 of the Marketing and Finance Podcast.We chat about:Why teams and finance teams sometimes clashUsing strategy to improve communications between marketing and financeTalking about results rather than colours and creativesGoals, data and marketing communications activityHow marketing and finance can learn each other’s languageWho is Andrew Warner?Andrew is a virtual CFO for marketing agencies and e-commerce stores. His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAFor the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunes. Fancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
10/29/202029 minutes, 57 seconds
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No Time to Die delay and business pivoting – MAF257

No Time to Die delay and business pivoting – MAF257This week I’d like to talk about the No Time to Die film delay and business pivoting.Welcome to episode 257 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the COVID crisis has meant businesses have had to change their offer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The delay to the launch of No Time to Die and other films·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to work out of you need to pivot·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing is all about the customer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Refining your offer considering the “new normal” – back to the basics of marketing·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Do we need on demand films for the home as well as cinemas?Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
10/15/202022 minutes, 34 seconds
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Book Launch: Cats, Mats and Marketing Plans – MAF256

Book Launch: Cats, Mats and Marketing Plans – MAF256It’s finished. Ready to be published.My book about how to keep marketing simple launches on 1 November 2020.Let’s grab a coffee and talk about it some more.Welcome to episode 256 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The background to the book·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why, “Cats, Mats and Marketing Plans”·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Who the book is for·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Offer Goal Activity marketing plan model·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to buy your copyLinks and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
10/1/202010 minutes, 15 seconds
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Robin Cangie on finding and telling your business story - MAF255

Robin Cangie on finding and telling your business story - MAF255This week my guest is Robin Cangie.We chat about how she helps businesses find, craft and tell their stories to better engage their customers.Welcome to episode 255 of the Marketing and Finance Podcast.We chat about:How Robin went from a corporate marketing job to consultancyHer views on why sometimes marketing confuses companies so muchFinding the story of a business and crafting and refining it to stand outThe difference between stories for companies and "personal brands"How to weave the story throughout the marketing communications mixWho is Robin Cangie?Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companiesNow, she helps startups and solopreneurs feel less confused and make better decisions about marketing.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
9/17/202033 minutes, 50 seconds
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What should our marketing priorities be after lockdown? – MAF254

What should our marketing priorities be after lockdown? – MAF254As we emerge from lockdown companies are starting to talk about marketing again.But what should be the priorities that we focus on?Let’s grab a coffee and talk about it some more.Welcome to episode 254 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing as an investment rather than an expense·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reviewing marketing priorities after lockdown·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Redefining your offer to take account of what has changed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Minimum pricing for your offer·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Setting goals and accountability·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing communications activity and how it fits with your offerLinks and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
9/3/202015 minutes, 56 seconds
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Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253My guest this week is Victoria Taylor, a customer experience expert.We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?Welcome to episode 253 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Victoria developed a focus on the hospitality industry·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Possibility versus practicality: Why possibility is where the magic can happen·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Giving businesses the time and space to dream·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Theme Park Thinking lessons from Disney to Alton Towers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why are some companies happy to be the same as everyone else?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How product focus can miss the mark with customer experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Staging a good experience and redefining the retail experienceWho is Victoria Taylor?Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.She's a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brandShe works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both are critical for businesses when it comes to creating experienceLinks and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
8/27/202035 minutes, 58 seconds
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Philip Courtenay on behavioural and emotional finance - MAF252

Philip Courtenay on behavioural and emotional finance - MAF252My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.We chat about behavioural and emotional factors and how they affect financial advice.Welcome to episode 252 of the Marketing and Finance Podcast.We chat about:Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional financeFinancial coaching, lifestyle planning and traditional financial advice.Rational and irrational, subconscious and emotional decisions, and what drives themGoing beyond the regulatory prescription for financial advice and deeply understanding client needs.Why financial advice is all about change and why advisers are change agentsOvercoming the perception that this science is all about nudging and manipulationWho is Philip Courtenay?Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer.&nbsp;He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy.&nbsp;Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
8/13/202034 minutes, 44 seconds
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Matthew Woodward: SEO 101 - what it is and how to do it - MAF251

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251My guest this week is Matthew Woodward, blogger and SEO expert.We chat about demystifying SEO and some tips you can use to drive traffic to your website.Welcome to episode 251 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Increasing the amount of qualified traffic to increase sales·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The SEO combination of target markets, solving customer problems, and creating backlinks·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The truth about keywords and "long-tail keywords"·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why high search volume isn't the best approach - focus on buyer intent" instead and business goals·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tools - Google Adwords keywords planner, SEM Rush and Surfer SEOWho is Matthew Woodward?Matthew started building websites before Google or YouTube existed - back then he was just a kid delivering newspapers before school to pay for the server.He had no idea that you could use the internet to make money.&nbsp;He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.This was before YouTube.&nbsp;To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer.I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to&nbsp;help thousands of people.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to...
8/6/202036 minutes, 22 seconds
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Stephen Knight on the virtual marketing agency drag and drop approach - MAF250

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250My guest this week is Stephen Knight, from Pimento.We talk about his "one agency, many flavours" approach to marketing solutions.Welcome to episode 250 of the Marketing and Finance Podcast.We chat about:How creative agencies have developed and how they interact with marketing teamsWhy marketers often don't have a seat at the board tableWho does marketing strategy and whether the agency fits inHow the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communicationsWhy marketing needs a new 'drag and drop' approachWhy the 'era of the specialist' is more important than ever in marketing communications.Stephen's lessons learned and challenges faced through working in-house and setting up a virtual agency networkWho is Stephen Knight?Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency. Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
7/23/202040 minutes, 39 seconds
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Presentation tips for online events learned in lockdown - MAF249

Presentation tips for online events learned in lockdown - MAF249This week it's just me and the mic talking about presentation tips for online events learned in lockdown.Let's look at how the crisis has changed online presenting and how to stand out.Welcome to episode 249 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How "real-life events" transformed into "online experiences"·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Formats: Traditional webinars, Zoom Style, Live on Social Media·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pre-recorded video, live video and a mix of both·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How video sucks the life out of presenters and how to compensate·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Video tips for better sound and lighting·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Case Study: ProtectX2020Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
7/16/202033 minutes, 30 seconds
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Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.Welcome to episode 248 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Janine built a marketing coaching and lead generation business with her husband, Jamie·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Leads from LinkedIn, the dos and don'ts·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The "link in a post trick" (that's now changed)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Whether to use generic or personal connection requests·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Posts, articles, newsletters and live video on LinkedIn - which works best?Who is Janine Capaldi?Janine is a qualified coach working with Business Owners &amp; Organisations to help them grow their businesses by generating leads &amp; high-value relationships using social media.More specifically, using LinkedIn.Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
7/2/202033 minutes, 1 second
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Elizabeth Jones on exorcising ghosting in business - MAF247

Elizabeth Jones on exorcising ghosting in business - MAF247This week my guest is copywriter, Elizabeth Jones.We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it.Welcome to episode 247 of the Marketing and Finance Podcast.We chat about:Making the leap from corporate to a business ownerCopywriting and content marketingWhat is business ghosting and is it ever acceptableWhat to do if you submit a proposal and get ghostedTactics for preventing ghosting from happening and how to deal with it when it doesEngaging with prospects and clients to build strong relationships.Who is Elizabeth Jones?Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy. From big names to up-and-comers, she's worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice. Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
6/11/202021 minutes, 4 seconds
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Neal Schaffer - Is influencer marketing the new PR? - MAF246

Neal Schaffer - Is influencer marketing the new PR? - MAF246This week my guest is Neal Schaffer, author of The Age of InfluenceWe talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.Welcome to episode 246 of the Marketing and Finance Podcast.We chat about:The myths and the truth about influencer marketingLeveraging the otherOrganic and paid celebrity endorsementsHow influencers can help businesses create stunning visual contentHave influencers replaced creative agencies?There are influencers in your communityWhy influencer marketing is no longer a numbers gameIs influencer marketing the new PR?Who is Neal Schaffer?Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular&nbsp;social media speaker&nbsp;and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including&nbsp;The Age of Influence published in March 2020. Neal resides in Irvine, California but also frequently travels to Japan.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;<a...
5/28/202039 minutes, 15 seconds
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Navid Jafari on using data for insights and how high quality can be simple - MAF245

Navid Jafari on using data for insights and how high quality can be simple - MAF245My guest this week is Navid Jafari, from PeerNova.We talk about data, customer insights and simplifying messages for customers.Welcome to episode 245 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Marketing Over Coffee was one of the first podcasts·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The 50/50 approach to marketing - spend as much time on the offer as you do on the communications·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What AI really is and all those Skynet Terminator myths·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Text mining·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Network graphing·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Data clustering·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Driver analysis·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Forecasting·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lighting up dark dataWho is Navid Jafari?Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley. Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out...
5/21/202037 minutes, 11 seconds
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John Wall on the truth about artificial intelligence and marketing success - MAF244

John Wall on the truth about artificial intelligence and marketing success - MAF244My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights. We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.Welcome to episode 244 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Marketing Over Coffee was one of the first podcasts·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The 50/50 approach to marketing - spend as much time on the offer as you do on the communications·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What AI really is and all those Skynet Terminator myths·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Text mining·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Network graphing·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Data clustering·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Driver analysis·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Forecasting·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lighting up dark dataWho is John Wall?John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of&nbsp;Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host&nbsp;Christopher S. Penn.He's also a Partner at Trust Insights.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
5/7/202032 minutes, 12 seconds
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Simple marketing strategy at a time of crisis - MAF243

Simple marketing strategy at a time of crisis - MAF243The principles of marketing strategy stay the same despite the global crisis we are facing.It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd take a long, slow, breath and go back to basics.Welcome to episode 243 of the Marketing and Finance Podcast.We chat about:How everyone seems to be telling us what we must doEach person and each business is different and one size doesn't fit allWe're all in the same storm but not in the same boatTaking time to reflect on business directionOffer, goal, activity - a simple marketing strategy modelLinks and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the&nbsp;MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.&nbsp;http://rogeredwards.co.uk
4/30/202013 minutes, 41 seconds
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Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California. We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.Welcome to episode 242 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The experience of teaching principles of marketing, consumer behaviour and market research·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Internet marketing strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bringing the real world into the classroom with case studies·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Good marketing is not manipulation, it's about finding a match between customer needs and offers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not spending so much time IN your business that you don't spend any time ON your business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The discipline of consistencyWho is Stuart Atkins?Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California &amp;amp; the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.&lt;/p&gt;As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital &amp;amp; social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and...
4/23/202041 minutes, 25 seconds
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Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241

Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin.He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin developed and how you can get your hands on it.Welcome to episode 241 of the Marketing and Finance PodcastWe chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A simple guide to crypto-currency·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The relationship between blockchain and bitcoin·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Scotcoin, the crypto-currency with a Scottish ethos, came about·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Where to buy Scotcoin and use a Scotcoin wallet·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Which businesses accept the Scottish crypto-currencyWho is Temple Melville?Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos. He's a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;<a...
4/16/202033 minutes, 52 seconds
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Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240

Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast."We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her challenges.Welcome to episode 240 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Stephanie racked up over $200,000 of student loan debt·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Living in shame and secrecy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What traditional debt help books miss out on - the mental health and well-being effects·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The process Stephanie went through to write "Buy the Avacado Toast"·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Innovative ideas for faster debt repayment·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Taking care of your mental health needs as well as your financial commitmentsWho is Stephanie Bousley?Stephanie Bousley graduated from New York University’s Tisch School of the Arts with an MFA in Film Production with nearly $200,000 in student loan debt. She experienced mental health challenges before coming up with innovative ways to service her massive debt.Her boo, Buy the Avocado Toast, helps people in debt get their lives back, to live it with passion and pay off their student debt.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.<span...
4/2/202032 minutes, 5 seconds
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Paola Garbini on leading a global community of business women powered by kindness - MAF239

Paola Garbini on leading a global community of business women powered by kindness - MAF239My guest this week is Paola Garbini, the founder of the Noi Club.Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness.Welcome to episode 239 of the Marketing and Finance Podcast.We chat about:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Paola's passion for diversity and women's empowerment, in her personal as well as professional life·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the Noi Club came from a desire to meet women who could work as a team to make change happen and move forward together·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The elements of a women's advancement champion organisation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the Noi kindness culture works·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The belief that human connections can foster change and enable ideas to turn into reality·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;NOI Club closed Facebook group, website and newsletter, to offline events and corporate collaborations designed to inspire, empower and connectWho is Paola Garbini?Paola is Global Senior Marketing Manager for Financial Institutions for the Boston Consulting Group.She's also the founder of The NOI Club&nbsp;- a community of female achievers who regularly meet to champion each other and move forward together.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;http://rogeredwards.co.uk/MAF&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.<span...
3/26/202031 minutes, 54 seconds
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Let's have a coffee and NOT talk about the C-word - MAF238

Let's have a coffee and NOT talk about the C-word - MAF238This week let's have a coffee and NOT talk about the C-word.I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal.I'm not trying to capitalise on the situation we find ourselves in, but I've had lots of events cancelled and I'd like to use that time to help.Welcome to episode 238 of the award-winning Marketing and Finance podcast.What you'll hear about in this episode:☕️ I just going to talk about what we could talk about as we have that virtual coffee. My coaching clients say I’m a good listener and very creative.🏡 The current crisis hasn’t made me an expert overnight in working from home, but I’ve been doing it for 7 years so I know a few tricks. We could talk about that.🍿I never call myself a Marketing Guru - but I’ve been helping people keeping marketing simple for 25 years - I’d love to help you if I can. Maybe now is a good time to redefine who your target customer is? Or work on your offer? We could talk about that.🧘🏻As a fitness and Yoga teacher, I love to talk about health and well being, breathing techniques and exercise. We could talk about that.And finally.📕&nbsp;If you fancy something different to read I’d be delighted to send you the Beta Reader copy of my yet to be published Marketing Book.Links and Show Notes.For links to the books and apps mentioned, please visit&nbsp;for the show notes.What is the Marketing and Finance (MAF) Podcast?The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The&nbsp;MAF Podcast&nbsp;is a&nbsp;30-minute&nbsp;radio show you download from&nbsp;http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers,&nbsp;entrepreneurs&nbsp;and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.&nbsp;http://rogeredwards.co.uk/itunesFancy Appearing
3/19/202013 minutes, 54 seconds
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Jim Palumbo on integrated service platforms for financial planning firms - MAF237

Jim Palumbo on integrated service platforms for financial planning firms - MAF237 My guest this week is Jim Palumbo from Dynamic Advisor Solutions. We talk about the benefits of integrated service platforms to bring focus and growth to financial planning firms. Welcome to episode 237 of the Marketing and Finance Podcast. We chat about: The non-advice activities of running a financial planning firm Freeing up advisers from the "business of business" to focus on financial advice How to overcome "superman syndrome" and let go of the non-advice work Swapping capability with a focus on growth Spending 20% of your time of growth opportunities Digital marketing techniques for financial advisers The importance of a CRM system for client follow up Who is Jim Palumbo? Jim is the Principal & Chief Development Officer at Dynamic Advisor Solutions. He believes that when financial advisors are in charge of their own destiny, they are better able to represent their client’s interests. Dynamic Advisor Solutions has been built to be the most intuitive, comprehensive business system and suite of resources in the industry. For nearly a decade, Dynamic has helped advisors follow their path to independence, efficiency, and growth. Jim provides insight to advisors and principals into the practices that work best in the most successful firms in America, collaborating to craft a plan to carry them into the future. His passion is to put the client first and help advisors adopt best practices to bring their end clients the very best experience possible. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/5/202031 minutes, 1 second
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David Kilkelly on tips and processes for consistent video content production - MAF236

David Kilkelly on tips and processes for consistent video content production - MAF236 My guest this week is David Kilkelly from BlinkBack. We talk about how to put together efficient processes for consistent video content production. Welcome to episode 236 of the Marketing and Finance Podcast. We chat about: Customer engagement online - which works best from text to video? How video production has changed and how the cost has fallen over the last decade Social media reach to existing and new audiences Creating video content for different phases of the customer buying process Removing the barriers that prevent consistent content creation Building a system and plan for video production Who is David Kilkelly? David is a video marketing specialist - helping businesses with creative, results-driven video content. As the founder of BlinkBack he's helped lots of businesses create engaging video content that is informed with a strategic marketing framework to achieve maximum effect. He delivers a range of services from high-end campaign and website promotional content to LinkedIn video training and consultancy services. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/27/202035 minutes, 37 seconds
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Ian Anderson Gray on confident use of live video to promote your business - MAF235

Ian Anderson Gray on confident use of live video to promote your business - MAF235 My guest this week is Ian Anderson Gray, a consultant who specialises in helping business people build their confidence in using live video. So, let's talk confident live video. Welcome to episode 235 of the Marketing and Finance Podcast. We chat about: How Ian went from technical blogger to Confident Live consultant and podcaster The differences between pre-recorded video and live video How live video can be easier than multiple take pre-records The importance of planning before hitting the broadcast button Ways to banish nerves and stay on message Who is Ian Anderson Gray? Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href=...
2/20/202034 minutes, 3 seconds
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Daniella Blechner on self-publishing your business book or novel - MAF234

Daniella Blechner on self-publishing your business book or novel - MAF234 My guest this week is Daniella Blechner from Conscious Dreams Publishing, and we talk about the how and the why of self-publishing your business book or novel. Welcome to episode 234 of the Marketing and Finance Podcast. We chat about: Why you should consider self-publishing your book The difference between traditional publishing and self-publishing Setting a goal for your business book Why you probably won't earn a fortune from your business book and how to generate income elsewhere Tips on how to market your business book The process of self-publishing Who is Daniella Blechner? Daniella Blechner is Founder of Conscious Dreams Publishing, Bestselling Author and Book Journey Mentor who is passionate about inspiring and empowering authors to transform their stories, messages and powerful journeys into books of impact and influence. Her enjoyment and inspiration behind writing comes from examining and reflecting on social issues often laced with a wicked sense of humour. She is a teacher and energy healer and enjoys working with all people from all walks of life. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? <span...
2/13/202029 minutes, 26 seconds
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Angela Davidson on changing the language of protection advice - MAF233

Angela Davidson on changing the language of protection advice - MAF233 My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered. Welcome to episode 233 of the Marketing and Finance Podcast. We chat about: Why protection insurance is never on top of people's "to-do list". The complexity of mortgages and how to talk about protection at the same time The stigma of all school protection selling techniques and what works better How to make protection the foundation of all financial planning, even wealth management Getting clients to say why they need protection rather than why they don't Building NLP techniques into advice conversations Who is Angela Davidson? Angela is a passionate, energetic and driven freelance sales consultant, committed to raising the bar on protection in the financial services industry. Breathing new life into tired sales processes and energising conversations around protection is her passion. She does this by means of; going back to basics, training in best practice, coaching soft skills, NLP, and imparting knowledge and personal experience build up over many years in the protection industry. She says investing in self-development is a necessity and indeed a driving force and believes it's a privilege, and incredibly rewarding, to work alongside advisers who desire a step change and take their own development to the next stage and beyond. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So,
2/6/202032 minutes, 23 seconds
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Ethan Beute on using personalised video to build powerful relationships - MAF232

Ethan Beute on using personalised video to build powerful relationships - MAF232 My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships. Welcome to episode 232 of the Marketing and Finance Podcast. We chat about: How BombBomb came about and what the company name means How personalised videos differ from marketing videos Creating relationship videos for individuals rather than marketing videos for the masses Establishing the personal touch within an impersonal digital world How personalised video can fit into the customer buying process Who is Ethan Beute? Ethan is Chief Evangelist at BombBomb. With a background in all aspects of marketing, he's most interested in creating personalised marketing to help create relationships with customers. At BombBomb he champions moving one step out of day-to-day marketing operations to work internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/30/202036 minutes, 18 seconds
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Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231

Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231 My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn. Welcome to episode 231 of the Marketing and Finance Podcast. We chat about: What is "real" thought leadership rather than simply a cliched buzzword How to project yourself as a thought leader on LinkedIn Learning and developing experiences with young and old teams Why LinkedIn is more than an online CV Using LinkedIn as a Content Hub The importance of mental health and wellbeing in a stressful environment Putting together a LinkedIn content strategy Who is Alexandra Galviz? By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals. By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she's either written, videoed or spoken about. In between Alex trains apprentices and graduates in corporates, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/23/202030 minutes, 30 seconds
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What are the 3 power words driving your business in 2020? - MAF230

What are the 3 power words driving your business in 2020? - MAF230 This week I'm going to talk about my 3 power words for my business for 2020. And hopefully, it might get you thinking about the power words that'll drive your business this year. Welcome to episode 230 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: How all this 3 power words thing started Why listening, and I mean really listening, is important in the marketing process Engaging communications are more important than ever in a world drowned with intrusive noise Why a presentation or talk should be a performance rather than a flood of PowerPoint slides Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/16/202014 minutes, 31 seconds
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Adam Oldfield on marketing automation strategy and success - MAF229

Adam Oldfield on marketing automation strategy and success - MAF229 My guest this week is Adam Oldfield of Force24 and we talk about marketing automation strategy and success. Welcome to episode 229 of the Marketing and Finance Podcast. We chat about: Giving the "big boys" marketing tools to businesses of all sizes Using marketing automation for better communications Putting together a marketing automation strategy Why marketers are educators Email marketing: why short and sweet is best Who is Adam Oldfield? Adam is the Managing Director of UK marketing automation platform, Force24 which was first established in 2011 and is home to the fastest-growing, UK built and managed, GDPR-compliant marketing automation platform. They have a range of national and domestic clients – from the likes of JML and Hitachi to BBC’s Children in Need and Npower. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/9/202032 minutes, 14 seconds
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Why words betray business complexity and how to fight back - MAF228

Why words betray business complexity and how to fight back - MAF228 Words are a window into a company’s soul. They reveal whether the company has a true customer focus or whether they’ve succumbed to complexity. Let's grab a coffee and talk about it some more. Welcome to episode 228 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: A quick review of 2019 Why we still need to go back to marketing basics Don’t forget the offer and the goals Focus on story telling – John the Wineman and The Penguin How words are a proxy for products, process and customer service Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/19/201918 minutes, 45 seconds
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Steve Folland - No excuses. Start creating video content for your business - MAF227

Steve Folland - No excuses. Start creating video content for your business - MAF227 My guest this week is Steve Folland, and we talk about using video content to engage your customers. It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera. We chat about why there are no excuses for not doing video content. Welcome to episode 227 of the Marketing and Finance Podcast. We chat about: Why video content is important for small businesses How video can build trust and create a customer relationship in advance of a meeting Debunking some of the myths around video equipment and production Behind the scenes video versus higher production quality shows Animated video as an alternative to live action Who is Steve Folland? Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development. He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite... above all, communicate. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/28/201927 minutes, 59 seconds
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John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226

John Kennedy - A US Adviser's perspective on marketing a financial services business - MAF226 My guest this week is John F Kennedy, an adviser from Florida. As you can imagine, sharing a name with a famous American President makes it difficult for him to rank in search. We chat about how he's marketed his business, Candorpath, and some of the differences and similarities between UK and US financial services. Welcome to episode 226 of the Marketing and Finance Podcast. We chat about: The difference between UK and US financial advice markets Subscription models and giving a lifetime of value to clients Using video to create a client connection even before the first meeting Why compliance and regulation shouldn't be a barrier to using video marketing Using storytelling to engage clients Who is John Kennedy? As Co-Founder of Candorpath, John’s is passionate about and has a deeply-rooted desire to help others. While pursuing his education at the University of Central Florida, he decided exactly how he was going to align his passion with his profession. Immersing himself in the world of financial planning, John has spent over a decade motivating others toward their vision for financial success. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/21/201932 minutes, 20 seconds
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Louise Graham on listening, self-discovery and human transformation – MAF225

Louise Graham on listening, self-discovery and human transformation – MAF225 My guest this week is Louise Graham, an expert in self-discovery and human transformation. We chat about how important it is to listen to our customers rather than just hear what they say, and how we can bring moments of thoughtfulness and kindness into marketing. Welcome to episode 225 of the Marketing and Finance Podcast. We chat about: Babysitting Tamagotchis and arranging personalised letters from Santa Claus Masterminding and self-discovery in Bali Understanding human transformation and change and the connection to marketing The opportunity that lies within challenge The power of questions and how they can change lives Listening rather than hearing Bringing moments of thoughtfulness and kindness into marketing Who is Louise Graham? Louise believes that all change and transformation starts with us and that the world needs you and your business to succeed. She coaches people to breakthrough. She has a unique ability to probe and get curious, always questioning and questioning again to get to the real “heart” of her client’s challenges. She has more than 13 years’ experience as an award-winning marketer and brand builder and has a real love for projects and businesses that are changing and expanding the world in unexpected ways. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/14/201936 minutes, 41 seconds
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Clare Josa on acknowledging and ditching imposter syndrome - MAF224

Clare Josa on acknowledging and ditching imposter syndrome - MAF224 This week my guest is Clare Josa and we talk about imposter syndrome. In a world increasingly recognising the importance of mental health and well-being, it's equally important to acknowledge this condition which can affect even the most confident and successful people. Let's grab a coffee and talk to Clare about it. Welcome to episode 224 of the Marketing and Finance Podcast. We chat about: My experience with imposter syndrome 35,000ft above the Alps What imposter syndrome is and how it makes us feel The difference between imposter syndrome and self-doubt How imposter syndrome can worsen the gender pay gap Should we consider imposter syndrome alongside other mental health and well-being issues? The ABC method of dealing short term with an attack 5 steps to ditching imposter syndrome forever Who is Clare Jose? Clare mentors business leaders to help them to ditch Imposter Syndrome and to clear their self-imposed glass ceilings. She is the author of seven books and speaks internationally on how to change the world by changing yourself. Originally a Mechanical Engineer, Clare became an NLP Trainer in 2003, specialising in the psychology and neuroscience of peak performance. As a certified yoga & meditation teacher (and the author of two books on meditation & mindfulness), her clients love the way she blends demystified ancient wisdom with her inner engineer's common sense and her expertise in psychology and neuroscience to help them create breakthroughs in minutes, not months Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href=...
11/5/201939 minutes, 55 seconds
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Why it's daft to put marketing tactics before strategy - MAF223

Why it's daft to put marketing tactics before strategy - MAF223 What? You don't have a marketing strategy? You don't even have any goals? Then it's likely your marketing communications tactics won't work. Let's grab a coffee and talk about it some more. Welcome to episode 223 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: What happened at the AllWeb Albania Digital Marketing Conference Why we've become obsessed with marketing communications tactics and neglect the strategy 3 simple steps to putting together a marketing strategy (call it a plan if you don't like the "S" word) An exciting alternative to SMART goals Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/31/201917 minutes, 47 seconds
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Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222

Alison Edgar on better sales and building an entrepreneurial spirit at work - MAF222 My guest this week is bestselling sales author, Alison Edgar. We talk about how to make sales engaging to drive business growth and building an entrepreneurial spirit at work. Welcome to episode 222 of the Marketing and Finance Podcast. We chat about: Why sales isn’t all about the hard sell The difference between sales and marketing What ‘Intrapreneurial’ means How an entrepreneurial culture can exist in a business How businesses can avoid being victims of their own success The process Alison uses to help her clients Who is Nathan Hirsch? Alison worked in hospitality all over the world, then for BT in the UK. She wrote a book, “Secrets of Successful Sales” in 2018, describing things as ‘going mad’ after the launch. It was the WH Smith top ten and became an Amazon no.1 best seller. 18 months on, it’s got 115 five-star reviews, cementing her position as a sales expert. She explains that she took on board what the top salespeople did and carried out analysis and research to learn more. She discovered that they did the same things as top performers in other industries. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/3/201934 minutes, 25 seconds
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Simple steps to a killer talk or presentation - MAF221

Simple steps to a killer talk or presentation - MAF221 If you're putting together a talk or a presentation, don't repeat don't, go straight to PowerPoint. There's a much better way.  Let's grab a coffee and talk about it some more. Welcome to episode 221 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: Why PowerPoint shouldn't drive the structure of your talk Focusing on the needs of the customer (event organiser) and the audience The "Idea worth spreading" Knowledge, emotional and action goals to consider Powerful openings and closes The right kind of slides for your talk Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/26/201921 minutes, 45 seconds
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Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220

Nathan Hirsch on developing a marketplace for freelancers and VAs - MAF220 My guest this week is Nathan Hirsch, founder of Freeeup, an online marketplace for freelancers and VAs. We talk about how he built Freeeup and how he helps companies find the right freelancers to help them grow their businesses. Welcome to episode 220 of the Marketing and Finance Podcast. We chat about: Why businesses need to outsource How FreeeUp Came about How FreeeUp works The freelancer filtering process Who FreeeUp is for The challenges Nathan faced Lessons Nathan’s learned Business results achieved Who is Nathan Hirsch? Nathan imagined he’d have a steady job for 30 years, just like his parents did. Working 50-hour weeks at summer jobs, however, he learned he didn’t like working for others. He viewed college as four years of building his own business before graduation. Nathan sold textbooks cheaper than elsewhere and set up a referral programme and was so successful the school asked him to stop. He used Amazon to sell products, settling on baby items. Aged 20 and overworked, he realised he needed to find help. College students and sites like Fiverr didn’t work out, which led him to set up his own freelancer marketplace. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/19/201921 minutes, 47 seconds
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Cats, mats and marketing plans: The Book - MAF219

Cats, mats and marketing plans: The Book - MAF219 It's done And it's off to an editor. My book on how to keep marketing simple is one step closer to publication. Let's grab a coffee and I'll tell you what it's all about. Welcome to episode 219 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: The inspiration for a book about keeping marketing simple and the BS at bay Who I've written the book for and what they'll get out of it Talking strategy without using the word strategy The "Offer Goal Activity" model How you can become a beta reader for the book Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas t
9/5/201917 minutes, 25 seconds
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Fighting back against complex crap marketing material - MAF218

Fighting back against complex crap marketing material - MAF218 There’s some shocking, bloated copy out there on websites and on corporate marketing material. Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches. Why do companies let this happen? Let's grab a coffee and talk about it some more. Welcome to episode 218 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: News media calling out companies using complex and bloated language The 4 reasons why companies end up infesting their marketing material with complex crap How to put together simple and engaging marketing material Three rules for keeping marketing simple Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/22/201915 minutes, 10 seconds
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Ian Henderson on new advertising ideas for complicated businesses - MAF217

Ian Henderson on new advertising ideas for complicated businesses - MAF217 My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign. We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a message across. Welcome to episode 217 of the Marketing and Finance Podcast. We chat about: What is the UK’s most annoying advert? How annoying adverts can still be successful How advertising has changed in the digital world The differences between old-style and new adverts The three steps to creating a successful advertising campaign Cost-effective advertising A financial services company doing well with ads Who is Ian Henderson? Ian has been an advertising copywriter for many years, producing ads for cars and whiskeys at London agencies. He became interested in brand development, particularly for complicated businesses. His business, AML Group, have been working in this area for about eight years. They describe their service as: “simple ideas for complicated businesses.” That covers things like technology, counter-terrorism, law and international finance. It also includes retirement life insurance – anything that’s highly regulated and therefore difficult to communicate to potential customers so they understand what businesses do. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/15/201929 minutes, 14 seconds
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Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216

Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216 This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots. Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up a Facebook Messenger Bot and how to use it for relationship building, marketing and customer service. Welcome to episode 216 of the Marketing and Finance Podcast. We chat about: How to use Messenger Bots the right way Why businesses should focus on conversations What Facebook Messenger Bots are How financial services can use Bots How Bots work with human customer support Using Bots in smaller businesses Customer services and relationship-building Who is Chrys Tan? Chrys is originally from Singapore, and her background has always been in marketing. She worked for the largest ad agency in Singapore for seven years but felt more like an entrepreneur. Even as a child, she’d earn pocket money from selling printed T-shirts. Leaving the agency, Chrys first set up a health and fitness company, then another start-up, both of which failed quite early on. Already convinced that traditional forms of marketing weren’t working anymore, she started to use her skills as a freelance marketer. Seeing success from using Facebook Messenger Bots, she decided to focus on them in her new business, Chrys Media. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/31/201938 minutes, 10 seconds
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Mental health, advertising and the Protection Review Conference 2019 - MAF215

Mental health, advertising and the Protection Review Conference 2019 - MAF215 From the need to change an industry's attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review's 2019 conference was an event brimming with challenge and ideas for growth. Let's grab a coffee and I'll talk you through the highlights. Welcome to episode 215 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: What is the Protection Review Conference, Dinner and Awards? Why mental health issues are important across all industries The attitude of product providers to customers with mental health issues and what could change Why even marketing people think that marketing can be annoying How the industry could revisit the idea of a generic advertising campaign Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/25/201920 minutes, 44 seconds
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Do marketers ruin everything they get their hands on? - MAF214

Do marketers ruin everything they get their hands on? - MAF214 Do marketers ruin everything? The evidence suggests yes. Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts. But it doesn't need to be that way. Welcome to episode 214 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: How marketers have turned email, phones, websites and social media into advertising platforms The methods customers use to block all the guff Why does marketing fall into this trap every time? How can we stop marketing from ruining everything? Thinking about helping not bombarding Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/5/201918 minutes, 38 seconds
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How do you feel about customer feedback forms? - MAF213

How do you feel about customer feedback forms? - MAF213 Honest feedback is essential to continue to delight and engage customers. But it's not just about gathering data. It's about asking the right questions. Let's grab a coffee and talk about it some more. Welcome to episode 213 of the award-winning Marketing and Finance podcast. What you'll hear about in this episode: Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about: Where research fits in the marketing mix Those surveys you get after a trip on a plane or a train Why 1-10 rating questions aren't enough How to truly understand how our customers feel about our products and services Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/27/201916 minutes, 50 seconds
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Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212

Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212 This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree. It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg and Kris came up with the idea, built their business and the challenges they faced. Welcome to episode 212 of the Marketing and Finance Podcast. We chat about: Where the inspiration for Profit Tree came from Why customers struggle with complex financial language The services Profit Tree provides How Profit Tree overcome customer objections How they launched Profit Tree in the UK The company’s approach to marketing Who are Greg Konfederak and Kris Krupecki? Greg now splits his time between London and the Warsaw office. He previously worked in construction, but the credit crunch made things much harder, which led to co-founding Profit Tree. They act as brokers for mainly Eastern Europeans living in the UK, supporting people to make the right insurance choices. Kris first learned about financial services at university in 2000, where he was studying political science. In 2009 he got into the financial services industry in the UK. The unique challenges faced by the business founders, such as buying a house or securing car insurance, led them to set up Profit Tree. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/13/201936 minutes, 37 seconds
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Integrity in business and marketing: The car accident compensation factor - MAF211

Integrity in business and marketing: The car accident compensation factor - MAF211 This week I'm talking about integrity. And this has been inspired by those phone call where they ask you if you've been in a car accident. Why their sales tactics suck and the lessons we can learn about integrity in business and marketing. Welcome to episode 211 of the Marketing and Finance podcast. What you'll hear about in this episode: A story about an ambulance chasing car accident compensation company Why integrity is, "Doing the right thing even when no one else is looking" The three questions to ask to come up with an engaging customer offer Examples of practices that reveal a lack of integrity Pricing structures and customer trust Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/6/201921 minutes, 40 seconds
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Paul Avis and David Shearman on productivity, mental health and well-being - MAF210

Paul Avis and David Shearman on productivity, mental health and well-being - MAF210 This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks. We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their people. Welcome to episode 210 of the Marketing and Finance Podcast. We chat about: Why productivity is important The effect of poor productivity on businesses The rise in financial well-being support The challenges faced by different generations How workplace employee services help organisations How employers can support their staff Who are Paul Avis and David Shearman? Paul Avis is Marketing Director at Canada Life Group Insurance. He's responsible for all products and communications that go out, as well as working alongside third-party companies such as LifeWorks. Paul identifies benefits that advisers and employers can introduce to their people. David Shearman has been with LifeWorks for a decade. His role is to work with some of the UK’s leading organisations on health and well-being in the workplace. He educates them on services and solutions they can put in place which will have a positive impact on return on investment for the company but is good for the employees too. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/29/201931 minutes, 44 seconds
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Storytelling in business and marketing: The Wineman and the Penguin - MAF209

Storytelling in business and marketing: The Wineman and the Penguin - MAF209 A long time ago. In a galaxy far, far away... People love stories. And building stories into marketing content is one of the best ways to engage customers. It makes you more human and empathetic. Let's grab a coffee and talk about it some more. Welcome to episode 209 of the Marketing and Finance podcast. What you'll hear about in this episode: How stories bind the world together What makes a good story? The plot and the characters The 3 business results of a powerful story Mastering the 3 act story structure Turning stories into content marketing Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/23/201917 minutes, 33 seconds
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Dan Willis on building communities and engaging customers - MAF208

Dan Willis on building communities and engaging customers - MAF208 In this show, I chat with Dan Willis about building communities of customers and producing engaging content. It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become an audience? Welcome to episode 208 of the Marketing and Finance Podcast. We chat about: How to help clients get over the need for an approval process Why you need to understand your audience first The importance of having conversations The process Dan goes through with his clients How to build your community Why you need to interact with people on your own platforms Who is Dan Willis? Dan started in business systems analytics and how they apply in different departments, helping companies to refine what they had. After that, spent some time learning about marketing and brand awareness. Realising that social media was taking off and businesses needed to understand it, he began teaching them how to use it as a digital billboard. Five years ago, he noticed a gap between the relationship-building opportunities the internet provides and how businesses used it. Now, he helps companies to develop better relationships with their customers and communities by using social media platforms to engage with them and market to them. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/16/201937 minutes, 22 seconds
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The power of pop culture in your marketing - MAF207

The power of pop culture in your marketing - MAF207 What have Game of Thrones and Coronation Street got in common? They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers. Welcome to episode 207 of the Marketing and Finance podcast. What you'll hear about in this episode: What is pop culture and why is it relevant to your marketing? Game of Thrones, Line of Duty, soap operas, song lyrics and they resonate with customers. How a UK financial services company missed an opportunity when Coronation Street character, Alf Roberts, died in 1999 Using pop culture references in advertising, blogs, videos and other content How a UK firm used Zombies and Gnomes to grow their business Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/2/201918 minutes, 22 seconds
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Tom Marriot: A punk's guide to busting digital marketing myths - MAF206

Tom Marriot: A punk's guide to busting digital marketing myths - MAF206 This week my guest is Tom Marriot, who describes himself as a digital marketing punk. For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way. I talk to Tom about busting the digital marketing myths and how we can make it easier for everyone. Welcome to episode 206 of the Marketing and Finance Podcast.. We chat about: Why DIY marketing is more accessible than ever How some agencies are using underhand tactics The ‘Punk’ approach to marketing The importance of transparency Why Tom educates his clients on how tools work Why you should be selective with the platforms you’re using Who is Tom Marriot? Tom says he’s had a varied career, but he was always interested digital marketing and worked for several agencies. He’s a millennial, growing up as the internet developed and digital communications exploded. He imagined a glittering world of technological advancements, but the reality was somewhat different. He believes that some agencies have given their clients the wrong idea about digital marketing and tarnished the industry. His intention with Digital Marketing Punk is to show people that marketing isn’t as difficult as they think and to help them remove their fear. He’s worked with both big-name companies and start-ups, and says the smaller companies are his passion. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/11/201934 minutes, 2 seconds
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How on earth do you start with marketing? - MAF205

How on earth do you start with marketing? - MAF205 What’s the first thing you should invest in when building a marketing department or team? The answer might not be what you think. Let’s grab a coffee and talk about it some more. Welcome to episode 205 of the Marketing and Finance podcast. We chat about: Why communications, email and video, might not be the top priority Getting a deep, almost obsessive understanding of the customer Different approaches for start-ups and existing businesses Research and putting together your offer Answering questions using communications Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/28/201916 minutes, 55 seconds
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Using simple communications to avoid upsetting customers - MAF204

Using simple communications to avoid upsetting customers - MAF204 Let's talk about customer communications. Another way we can engage rather than enrage. Welcome to episode 204 of the Marketing and Finance podcast.. We chat about: Why it's important to keep customers up to date about what's happening How silence can create unhappy customers Simple, timely communications can make people like you and trust you enough to do business with you Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/21/201914 minutes, 54 seconds
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Allister Frost on digital, traditional and content marketing strategies - MAF203

Allister Frost on digital, traditional and content marketing strategies - MAF203 My guest this week is marketing expert and speaker, Allister Frost. We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strategy. Welcome to episode 203 of the Marketing and Finance Podcast. We chat about: Why "traditional" and "digital" marketing are no longer separate approaches A strategy is essential before getting into marketing tactics Why outsourcing your marketing can be a risk The importance of developing your own strategy How Allister defines content marketing Using ‘small content’ for marketing success Who is Allister Frost? Allister spent a decade at Kimberley Clark before becoming Head of Digital Marketing Strategy at Microsoft. After 10 years there, he set up his own consultancy firm, where he helps companies make sense of technology and marketing. He supports his clients to use both together to do things that are relevant in a world that’s accelerating at an unprecedented rate. Allister’s also a trainer and keynote speaker, but says at the heart, what he does is about marketing in the modern context. Digital transformation, disruption and technology myths are topics Allister often speaks on. The common theme is how people can communicate effectively and how to think about their businesses. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/14/201943 minutes, 36 seconds
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Andre Costa on Advicefront and getting started with new clients - MAF202

Andre Costa on Advicefront and getting started with new clients - MAF202 In this episode, I talk to Andre Costa of Advicefront. It's all about advisers getting started with new clients in an engaging way that lets them focus on building long term relationships. We chat about where the idea came from and how Andre and the team developed and launched the service. Welcome to episode 202 of the Marketing and Finance Podcast. We chat about: What Advicefront is How Advicefront helps advisers connect with their clients Where the idea for the tool came from Company marketing tactics The biggest challenge Advicefront has faced Their business successes to date Who is Andre Costa? Andre studied architecture before changing to software development, applying what he’d learned about design. He is the CTO of Advicefront, a front-end tool for financial advisers to onboard their clients and learn more about them. It links into other apps and tools, like Voyant, to create financial planning solutions for customers. Andre says it combines everything he loves – design, technology and finance – in one. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/7/201924 minutes, 6 seconds
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Chris Dayley on disruptive advertising - MAF201

Chris Dayley on disruptive advertising - MAF201 Some say advertising is dead. My guest this week, Chris Dayley, disagrees. It's very much alive but we need disruptive advertising to succeed. Welcome to episode 201 of the Marketing and Finance Podcast. We chat about: How modern advertising works How to be a disruptive advertiser Why the AIDA formula is still relevant today How to develop a good ad strategy Successful advertising with a smaller budget Why you must advertise your business even if you use content marketing Who is Chris Dayley? Chris describes himself as ‘a marketing guy who got into it by accident.’ He had no plans during college, but a relative recommended him for a sales role at a marketing agency. He worked in SEO services and, intrigued by how it all worked, fell in love with it. At his next company, they tripled their traffic from Google over six months, but didn’t convert. This encouraged him to analyse why visitors weren’t converting, which led to website testing and conversion rate optimisation – a way to learn what consumers really want. After five years of offering the service through his own business, he merged with Disruptive Advertising, where he is now. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/22/201931 minutes, 58 seconds
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Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200

Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200 To celebrate the milestone 200th edition, I've invited a special guest onto the show to interview me. It's a warts and all look behind the scenes, and we chat about Body Combat, fighting complexity, writing a marketing book, and finding the right balance in life. Welcome to episode 200 of the Marketing and Finance Podcast. For 200 episodes I've been asking my guests what makes them tick. Now my special guest, Chris Marr, asks the same question of me. We chat about: How Roger became a Body Combat instructor alongside his day job as marketing director in big corporate The development of a career long obsession with keeping things simple Why marketing sometimes fails to engage with customers and what to do about it The genesis of Roger's soon to be published book and a world exclusive preview reading Why family is so important in a business world driven by "hustle" Who is special guest interviewer, Chris Marr? Chris runs the Content Marketing Academy (CMA Community) and first appeared on the Marketing and Finance Podcast back in episode 80. Since then we've become good business buddies and close friends. In 2017, I appeared on stage at Chris's CMA Live event in Edinburgh and we've both been working to develop our speaking careers. The World Class Communication initiative Chris runs alongside US speaker, Marcus Sheridan, has helped my craft my speaking style and get myself on stages across Europe. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/11/201942 minutes, 36 seconds
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Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199

Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199 My guest this week is speaker and author, Adam Harris. We chat about networking and referral techniques and how he came up with the "Check-in Strategy Journal", which helps companies with goal setting and accountability. Welcome to episode 199 of the Marketing and Finance Podcast. We chat about: Adam’s unusual presenting style What Adam has learned about networking Why you need to be clear on your target market How to approach people without appearing salesy The inspiration for Adam’s book Why businesses need to set clear goals Who is Adam Harris? Adam started off working as Sainsbury's at 16, qualifying as a butcher and baker. Ready for a change after a couple of years, he attended university before setting up an IT recycling company, then other IT business. 10 years ago, following the merger of another IT company he owned, he found himself at a loose end. He asked trusted friends what he was good at, and they said he excelled at making introductions and asking great questions. Today, he helps senior staff make connections to leve  rage better opportunities. He’s a coach for CEOs and MDs, supporting them to become better leaders by giving them the right tools to get the most out of their teams. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/30/201934 minutes, 51 seconds
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Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198

Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198 My guest this week is Lisa Conway-Hughes, a financial adviser and author. We chat about why she started the Miss Lolly blog and how this led to a book publishing deal with Penguin. Welcome to episode 198 of the Marketing and Finance Podcast. We chat about: What motivated Lisa to become a financial adviser Why Lisa set her website up How Lisa simplifies complex financial terms Why financial advisers use jargon The feedback on the Miss Lolly blog How her book came about The process for writing her book. Who is Lisa Conway-Hughes? Lisa started working for a financial advice firm after university before sitting exams to fellowship level. Joining Westminster Wealth Management in 2012, she decided to sort out her own finances when she had children. Lisa runs a website called Miss Lolly, offering smart financial advice for women. She says that organising her own money was easy, but she wanted to give support to people who can’t or don’t want to pay for advice. Lisa is also writing a book called “Money Lessons”, how to Manage Your Finances to Get the Life You Want.” Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/17/201928 minutes, 3 seconds
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Andy Couchman on Protection Review and the launch of the I Mark - MAF197

Andy Couchman on Protection Review and the launch of the I Mark - MAF197 On the show this week, I talk Andy Couchman, co-founder of Protection Review. We chat about, how the Protection Review Conference, Dinner and Awards has grown to become one of the premiere financial services events of the year, and the new "I Mark" which seeks to recognise true innovation. Welcome to episode 197 of the Marketing and Finance Podcast. We chat about: How Andy started Protection Review with another financial services luminary, Peter Le Beau The process Andy goes through to write product reviews and how he scores them What innovation really means in financial services The reasoning behind the launch of the I Mark What companies will have to do to receive the I Mark. Who is Andy Couchman? Andy started his career in product marketing roles in various large UK financial services companies. After leaving corporate life he made a success writing about financial services topics. Together with Peter Le Beau he started Protection Review back in 2003. What started as a paper publication and an annual dinner has turned into a prestigious annual Conference, Dinner and Awards event and a popular website. Although he has retired from the day to day running of Protection Review, Andy still writes the reviews published each month. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/9/201924 minutes, 52 seconds
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Review of 2018 and the future of the MAF Podcast - MAF196

Review of 2018 and the future of the MAF Podcast - MAF196 In this episode I look back at what’s been happening in 2018. And have a little think about the future of this podcast. Welcome to episode 196 of the Marketing and Finance podcast. I talk about: The talks I’ve given in 2018 across the UK and Europe The Fighting Complexity in Marketing (aka The Cat Sat on the Mat) talk The Engage Don’t Enrage (aka The John the Wineman) talk My favourite episodes of the year Looking for your feedback on the future direction of the Marketing and Finance Podcast Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/14/201820 minutes, 33 seconds
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Why simplicity is a universal language and why corporates need to learn it - MAF195

Why simplicity is a universal language and why corporates need to learn it - MAF195 I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe. And one thing struck me as I visited Romania, Czech Republic and Macedonia. Simplicity is a universal language. But it's a language many companies have yet to learn. Welcome to episode 195 of the Marketing and Finance podcast. I talk about: The "Fighting Complexity in Marketing (Cat Sat on the Mat)" talk How you know simplicity is what customers are looking for The "research focus group" lesson to writing simple copy Four ways you can cut the complexity and bloat from your marketing communications Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/6/201817 minutes, 6 seconds
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Shane Closser on the truth about digital technology in financial services - MAF194

Shane Closser on the truth about digital technology in financial services - MAF194 This week I chat to Shane Closser, and expert in strategy and digital technology in financial services. Shane shares some home truths about how we use digital technology to engage with our customers and why we might need to go back to basics. Welcome to episode 194 of the Marketing and Finance Podcast. We chat about: Why not having a strategy can be a problem Why marketers should go back to basics The impact technology will have on financial services Why marketers should understand the online customer journey The changing face of local financial services branches Why organisations need to change their marketing focus Who is Shane Closser? Shane has worked as either a CTO (Chief Technology Officer) or CMO (Chief Marketing Officer) throughout his career in IT and software. He worked at Ascenture and many other large companies. He now works as General Manager for Yext, focusing on product and strategy for financial services. Yext is a digital knowledge management platform, which looks at the questions people have around a business brand. This includes where the company is located, information about the products and services advisers provide, and monitoring search results for individual businesses They manage the overall online presence of a company, including via apps, and recently added voice search support. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/29/201832 minutes, 8 seconds
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Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193

Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193 On the show this week, I chat to Gwen Merz, the founder of Fiery Millennials, a blog site dedicated to making sense of finances for young people. We talk about how Gwen saved $200,000 whilst in her twenties and how she built her blog to help others achieve financial independence. Welcome to episode 193 of the Marketing and Finance Podcast. We chat about: How Gwen saved rather than spent her money Why Gwen set up the Fiery Millennials blog How she built her website by not following "the rules" Making financial advice less complicated How to make financial services an enticing career option Gwen’s advice to millennials seeking financial independence  Who is Gwen? Gwen started her blog three and a half years ago after finding a ‘Financially Independent Retiring Early’ (FIRE) community during college. While it provided value, there was no-one young, female and starting out on their financial journey to relate to. Realising that most bloggers were at a different life stage, Gwen created the blog she wanted to read. It helps her make connections, find new ideas and understand how others live. She worked for a large, globally-recognised corporation and intended to retire at 35. By age 27 she’d saved $200,000, which over the next 30 years will compound to $1.5m without additional contributions. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/22/201826 minutes, 9 seconds
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Simone Vincenzi on business purpose strategy and running live events - MAF192

Simone Vincenzi on business purpose strategy and running live events - MAF192 On the show this week, I talk to Simone Vincenzi. We chat about playing the didgeridoo, putting together a business purpose strategy and using live events to grow your business. Welcome to episode 192 of the Marketing and Finance Podcast. We chat about: Why Simone believes a strategy is important What a business purpose strategist does Ways public speaking can help you grow your business How Simone runs live events to find clients The methods Simone uses to market his events What encourages people to attend his sessions Who is Simone Vincenzi? Simone describes himself as a business purpose strategist. He loves music and plays the didgeridoo, the hanger drum and plays basketball professionally. Simone speaks at over 200 events a year, including those he hosts himself. He believes that to create a connection with someone, we need more than just the business knowledge they share. We need to know who they are and what’s influenced their lives. That’s why when we watch a documentary, we’re interested in seeing the behind the scenes of the entrepreneur or celebrity’s life. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/15/201838 minutes, 42 seconds
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3 Ways we can fix broken marketing – MAF191

3 Ways we can fix broken marketing – MAF191 Marketing is broken. Busted. Kaput. Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer. That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today. Welcome to episode 191 of the Marketing and Finance podcast. I talk about: The Youpreneur Summit Conference at the Queen Elizabeth Centre in London How I looked for a new hard hitting speech to replace my “Cat Sat on the Mat” favourite The three reasons why marketing is broken in some brands and companies Developing the “John the Wineman” story and using buckets and balls How we can fix each of those three problems with marketing. Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/8/201820 minutes, 45 seconds
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Natalie Grassi on running educational workshops for financial adviser clients - MAF190

Natalie Grassi on running educational workshops for financial adviser clients - MAF190 On the show this week I talk to Natalie Grassi from White Glove Workshops We chat about how White Glove turned to digital marketing to relaunch their educational workshop business, helping financial advisers to get in front of more potential clients. Welcome to episode 190 of the Marketing and Finance Podcast. We chat about: Why White Glove educate rather than sell How White Glove came about and reinvented itself for the digital world The techniques they use to get workshop attendees The challenges they faced when moving into digital marketing How they overcome compliance issues How White Glove are different Who is Natalie Grassi? Natalie has been a seminar success coach with White Glove Workshops for the last two years. She was an elementary school teacher for eight years and is passionate about educating. White Glove share her passion, so she feels she can educate the financial advisers she works with on how to successfully host successful workshops and seminars. She also loves knowing that those advisers are helping thousands of people by educating them on complex financial subjects. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/25/201829 minutes, 2 seconds
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How to do simple research on a tight budget – MAF189

How to do simple research on a tight budget – MAF189 Research is one of the most important parts of a simple marketing strategy. But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget. Welcome to episode 189 of the Marketing and Finance Podcast. I talk about: Why research is important as you put together your marketing strategy The difference between qualitative and quantitative research 4 ways of getting research done without the deep pockets of big corporates Using open ended questions to get the emotional responses that reveal the true insights you need to make a breakthrough Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/11/201816 minutes, 35 seconds
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Bella Williams on the Fierce Girl's Guide to Finance - MAF188

Bella Williams on the Fierce Girl's Guide to Finance - MAF188 This week I talk to Bella Williams, founder of the Fierce Girl's Guide to Finance. Bella makes finance simple and we talk about how and why she set up her blog and the success she's had with it. Welcome to episode 188 of the Marketing and Finance Podcast. We chat about: What attracted Bella to financial services Why it’s important to simplify complex terms How Bella set up her website Why you need to plan your communication messages Why she’s passionate about helping women understand finance Bella’s advice for women wanting to work in finance Who is Bella Williams? Bella is the founder of the website “The Fierce Girl’s Guide to Finance.” She studied English, History, French and Latin before falling into corporate and financial PR. She worked for a range of clients, including financial advisers and wealth managers. Having seen the financial world from all angles and developed a ‘nerdy love’ for it, she gained qualifications in applied finance to increase her knowledge. She now runs the PR and communications department for a fund manager at home in Sydney. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/4/201835 minutes, 46 seconds
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Competitive Advantage: Is being better good enough? – MAF187

Competitive Advantage: Is being better good enough? – MAF187 Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different? In this episode we’re going to be talking about competitive advantage. Welcome to episode 187 of the Marketing and Finance Podcast. I talk about: The “Better Trap” of trying to beat competitors by adding ever more features How bench marking competitors can take your attention away from what the customer really wants The three sources of competitive advantage; product, price and service Is the key to standing out to be different rather than better? Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/27/201813 minutes, 33 seconds
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Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186

Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186 This week, I welcome Chris Budd back to the show. Chris has recently put his business, Ovation Finance, into an Employee Ownership Trust, a fantastic way of creating sustainable businesses owned by the employees. We talk about the process Chris went through and the book he's written on the subject, The Eternal Business. Welcome to episode 186 of the Marketing and Finance Podcast. We chat about: How the Employee Ownership Trust model works The four stages of building a sustainable business Setting up collaborative decision-making How ‘the flag in the ground’ concept helps employees Who the Employee Ownership Trust model is for How the model benefits consumers - the John Lewis effect Who is Chris Budd? Chris has worked in the financial planning industry all his life. Seven years ago, bored and trapped in his business, he started trying new things and being more creative. He wrote novels, played in a covers band and changed the business so he was the least important person in it. This culminated in selling it to an Employee Ownership Trust. He works now as a consultant and a writer of business guides. He has followed his first book, The Financial Wellbeing Book, with a second: The Eternal Business, about a different way to build a sustainable business. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/20/201833 minutes, 26 seconds
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Steve Miller on making your business Uncopyable - MAF185

Steve Miller on making your business Uncopyable - MAF185 On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable. We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different. Welcome to episode 185 of the Marketing and Finance Podcast. We chat about: Why trying to be better than the competition doesn’t work Why bench-marking helps businesses to stand out - but you must do it right The 4th element of competitive advantage How to create that 4th element to stand out How to think outside the box and to define your box What Steve would like people to take from his book Who is Steve Miller? Steve’s father was the co-inventor of the 8-track tape player and he learned a lot about business from his father and his business partners. His early ambition was to be a PGA golfer and he played in a couple of tours. A friend then got him work in Hollywood doing stunts. He moved into sales and then marketing, which he found he had a talent for. He helped the largest remote-controlled toy manufacturer in Japan to expand. At a trade show, he was approached by Apple to grow their sales. He is now an independent consultant, author and speaker. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/30/201839 minutes, 30 seconds
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Product marketing: Selling the benefits not the features – MAF184

Product marketing: Selling the benefits not the features – MAF184 Remember that age old sales advice that you should sell the sizzle and not the sausage? Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle. Welcome to episode 184 of the Marketing and Finance Podcast. I talk about Selling benefits rather than features Framing the benefit in the context of the customer problems you are solving Lessons from Fast Moving Consumer Goods (FMCG) Using the “problem agitate solution” marketing communications formula Keeping messages simple and free from bloat and jargon Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/23/201813 minutes, 40 seconds
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Jon Covey on goal setting, and developing and communicating your offer - MAF183

Jon Covey on goal setting, and developing and communicating your offer - MAF183 On the show this week I talk to life and business coach, Jon Covey. We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications. Welcome to episode 182 of the Marketing and Finance Podcast. We chat about: The benefits of helping others in business Jon’s tips for goal setting mastery How to set the right goals for you How to develop your offer Moving from blood red waters to clear blue oceans Using social media in your marketing strategy Who is Jon Covey? Jon is an award-winning life and business coach, leadership trainer and entrepreneur with over two decades of experience. He dropped out of school at 14 after bosses at his summer job asked him to stay on. Jon tried a succession of different jobs before he decided he didn’t want to be the one who everyone sacked. After landing in a sales role which allowed him to start from the bottom and learn everything he needed. He developed the ethics and principles to set up his own businesses. His experiences mean he can identify gaps in the market and help people to get the best from their company or their life. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/16/201833 minutes, 33 seconds
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Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182

Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182 This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls. We talk about how technology has transformed the once lengthy and complex underwriting process into something more customer friendly. It's a deep dive into the world of financial services and protection insurance. Welcome to episode 182 of the Marketing and Finance Podcast. We chat about: How the underwriting process has changed over the years, from simple in the 1980s to complex in the 2000s The three main reasons customers drop out of applying for protection insurance Fixing the frustrations of long waits for General Practitioners Reports Cutting back on questions to make shorter, more understandable applications forms Pints and glasses not "units" - Talking the customer's language Putting the customer at the heart of the journey, not the Actuary Who are Paul, Natalie and Bill? Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Natalie Summerson is National Sales Manager for Canada Life Individual Protection. As well as being passionate about protection insurance, Natalie enjoys keeping fit and entertaining her friends and family. Bill Eddolls is a Development Underwriter at Canada Life Individual Protection. A father of three, Bill’s hobbies include walking the dog and supporting his children’s sporting interests: hockey, kickboxing and playing football for Bristol City Academy. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do...
8/9/201840 minutes, 9 seconds
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Annoying marketing that makes your blood boil – MAF181

Annoying marketing that makes your blood boil – MAF181 In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages. I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this week’s show. Welcome to episode 181 of the Marketing and Finance Podcast. I talk about Putting together a speech for Youpreneur Summit 2018 in November The “Connection + sales pitch” trick The webinar hourly email tsunami The spelling mistake trick The guilt email or pop up trick Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/2/201815 minutes, 1 second
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Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion. We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing. Welcome to episode 180 of the Marketing and Finance Podcast. We chat about: How businesses of all sizes can use social media Why people dislike the word ‘strategy’ The benefits of using video for business Nicole’s tips for video production How Nicole helps her clients grow their businesses Why businesses should use LinkedIn Who is Nicole Osborne? Nicole runs Lollipop Social, a marketing company based in London. She moved from Germany 20 years ago and has worked with many business leaders on marketing and growth. She did well in her career as a marketing director but when she became a mum struggled to find a senior role with flexibility. She decided to use her skills, experience and passion for helping entrepreneurs to sweeten up their marketing and set up her own business. She upskilled in digital marketing and started Lollipop Social a year ago. The name comes from the fact that she gives her son a lollipop to keep him happy in airport queues. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. Links and Show Notes. For links to the books and apps mentioned by Nicole, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/26/201838 minutes, 23 seconds
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Marketing lessons from the Protection Review Conference 2018 – MAF179

Marketing lessons from the Protection Review Conference 2018 – MAF179 Over 250 people from over 100 firms attended last week’s Protection Review Conference in London. Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think are applicable for all industries. And in this week’s show I’m going to share them with you. Welcome to episode 179 of the Marketing and Finance Podcast. I talk about How putting together consistent content can set you up as an expert in your field Aiming to educating, entertaining and inspire your customers with your marketing Using video to show your human side, display empathy and create trust Keeping language simple and avoiding jargon, waffle and gobbledegook Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/19/201816 minutes, 52 seconds
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Pete Walter: From TV producer and media consultant to marketing services provider - MAF178

Pete Walter: From TV producer and media consultant to marketing services provider - MAF178 My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company. We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription model works and differs from traditional marketing agencies. Welcome to episode 178 of the Marketing and Finance Podcast. We chat about: What a TV producer does How to deal with difficult media questions Why Pete decided to launch a marketing business How Pete’s company helps small businesses Where it fits in with other agency solutions The biggest challenge Pete faced setting up BuzzRamp Who is Pete Walter? After university Pete wanted to be an author and to run nightclub events for under 16s. When he failed at both of these, he worked his way up in television. Pete was a BBC producer for a range of politics, comedy and detective shows. Moving between TV genres, Pete realised he didn’t enjoy his job. He was briefly a singer/songwriter and hosted a cabaret night. He became a media trainer and still runs that business. This led him to marketing and PR, and he now runs a marketing agency helping people produce content. He loves making ideas happen and says that’s what drives him. Links and Show Notes. For links to the books and apps mentioned by Pete, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/12/201829 minutes, 44 seconds
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Building a marketing strategy without using the word strategy – MAF177

Building a marketing strategy without using the word strategy – MAF177 You can’t dive into the tactics of marketing communications without a strategy. But many companies do. Sometimes the word strategy and its association with complexity is what puts them off. So, let’s build a marketing strategy without using the word strategy. Welcome to episode 177 of the Marketing and Finance Podcast. I talk about The goal offer activity approach to marketing Getting to your offer and making sure it stands out from your competitors Putting together your marketing activity Why there’s no acronym for this model   Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
7/5/201813 minutes, 58 seconds
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Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176

Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176 Rodney Hobson, finance journalist and creator of the Detective Paul Amos novels is my guest on the show this week. We talk about how he got into writing books on finance topics, branched out into crime fiction and has most recently been helping people avoid scams. Welcome to episode 176 of the Marketing and Finance Podcast. We chat about: Why Rodney specialised in writing about financial topics The parts of financial services that interest him most Why Rodney believes simplicity is important Rodney’s other career as a crime fiction novelist Why he decided to write a book about dealing with scams The biggest financial scam people face today Who is Rodney Hobson? Rodney is an author, broadcaster, financial writer and journalist. He’s published several books on investment topics as well as writing a series of murder mysteries featuring Inspector Paul Amos. He started as a journalist for his local newspaper near Manchester and moved to Fleet Street. He spent several years in Hong Kong and Singapore before returning to work for The Times and The Daily Mail. He’s also edited Shares Magazine and two financial websites. He likes to tell people he’s at the cutting edge of the 21st century. Rodney gives lectures on finance, including on cruise ships. Links and Show Notes. For links to the books and apps mentioned by Rodney, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/28/201834 minutes, 6 seconds
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Finessing paradigms and other management speak claptrap – MAF175

Finessing paradigms and other management speak claptrap – MAF175 We’re going to have to change the paradigm. That word, paradigm, is what set me off on my career long obsession with keeping marketing simple. In this solo episode I’m going to tell you exactly why that happened. Welcome to episode 175 of the Marketing and Finance Podcast. I talk about The pinstripe management consultant who kicked off my crusade for simple strategy A conference speaker and his overuse of the “P” word The 3 rules for simple marketing strategy The 3 rules for simple marketing communications   Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/21/201813 minutes, 20 seconds
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Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174

Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174 My guest on the show this week is Mollie Burdge. People say financial services isn't a career young people aspire to. Mollie doesn't agree. We talk about how she became an apprentice at financial adviser firm Future Proof and about her experiences along the way to achieving her goal of becoming a financial adviser. Welcome to episode 174 of the Marketing and Finance Podcast. We chat about: Why Mollie joined a financial services company How the apprenticeship programme works Why Mollie decided to become a financial adviser The qualifications Mollie studied for The customer case she’s most proud of working on Mollie’s advice for young people considering financial services jobs Who is Mollie Burdge? After completing her A-levels at Reigate College, Mollie didn’t think university was for her. Instead, she went straight into Future Proof as an apprentice in customer services. Future Proof provide advice about protection products to customers across the UK. They also operate a referral service for advisers who don’t specialise in protection. Although small, the company is growing steadily, and have won many of industry awards. They distinguish themselves by giving customers clear advice, rather than selling them the wrong product. They want customers to be confident that they’ve chosen the best policy for them. Links and Show Notes. For links to the books and apps mentioned by Mollie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
6/14/201824 minutes, 47 seconds
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Phil Bray on helping financial advisers do marketing and building his own agency - MAF173

Phil Bray on helping financial advisers do marketing and building his own agency - MAF173 My guest on the show this week is Phil Bray, on time financial adviser who launched a marketing agency for financial advisers We talk about the lessons he learned from building the Yardstick Agency and the importance of putting together a marketing strategy before diving into communications, something I've been banging a drum about for years. Welcome to episode 173 of the Marketing and Finance Podcast. We chat about: Why Phil set up his marketing agency to support financial advisers How he helps his clients find their target market How he built the Yardstick Agency The mistakes and challenges he faced in business The process he takes new clients through How Phil promotes the Yardstick agency Who is Phil Bray? Phil started as a financial adviser in 1995. He spent four years as a tied agent, before becoming an IFA (independent financial adviser) in 1999, which he did for 10 years. He sold his business in 2009 when he started to feel disillusioned with the red tape and compliance requirements of being a financial adviser. Looking for a new challenge after serving his time as an IFA, Phil worked as Head of Marketing for two different businesses. He now runs The Yardstick Agency, which provides marketing advice and support to financial services companies. Links and Show Notes. For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/31/201829 minutes, 8 seconds
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Zero knowledge and the key to simple marketing communications – MAF172

Zero knowledge and the key to simple marketing communications – MAF172 The key to simple marketing is to assume your customer knows nothing. And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this. Welcome to episode 170 of the Marketing and Finance Podcast. I talk about How your own knowledge can stop you keeping things simple The three rules for simple marketing communications Why assuming your customer knows nothing is key Where on Earth is Mallorca? Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/24/201815 minutes, 44 seconds
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Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171

Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171 My guest on the show this week is Andrew Wibberley, back on the Marketing and Finance Podcast for the second time. Like me, Andrew decided to leave big corporate and set up his own business. After several successful years he's decided to accept a role which takes him back into a corporate environment. We reflect upon the lessons Andrew learned from launching his own business, and how he can take those lessons into his new job. Welcome to episode 171 of the Marketing and Finance Podcast. We chat about: Why Andrew set up his own business The ups and downs of self-employment The importance of learning from mistakes The marketing challenges Andrew faced How being self-employed allows you to stretch yourself Taking self-employment lessons back into big corporate Who is Andrew Wibberley? Andrew’s background is in life assurance underwriting, starting when he was 21. He’s worked for several reinsurers. He set up his own company three years ago. He's is about to go back into “big corporate”. Andrew says we found self-employment challenging because of the blurring between his personal and his professional lives. He enjoyed being able to spend more time with his children. He’s keen to make protection insurance easy and simple, and to make underwriting fairer and more accessible for people who have interesting lives. Links and Show Notes. For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/17/201835 minutes, 9 seconds
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How to decide if social media is essential to your marketing – MAF170

How to decide if social media is essential to your marketing – MAF170 Do you really need to use social media as part of your marketing? Is social media essential? essential? This week it's just me and the mic. Welcome to episode 170 of the Marketing and Finance Podcast. I talk about What we can learn from Wetherspoons pulling out of social media Why you should have a strategy in place before you dive into the tactics of social media How to put together a simple marketing strategy How to avoid the compliance pitfalls of social media in a regulated industry Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/10/201818 minutes, 33 seconds
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Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169

Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169 On the show this week is my guest Adam Piplica, intriguingly known as, the Singing Paraplanner. We talk about how Adam set up The Magical Penny blog, how he's training to be an financial adviser and the Money Life Live event he hosted which aims to keep finance simple. Welcome to episode 169 of the Marketing and Finance Podcast. We chat about: Why jargon confuses potential customers Why Adam set up his blog, The Magical Penny Adam’s transition from blogger to financial planner How Adam became "The Singing Paraplanner" Why he hosted his own live financial services event Whether Adam would run another conference and what he would change Who is Adam Piplica? Adam started his blog, The Magical Penny, not long after he left university, following his decision to learn about finance and the stock markets, something he knew nothing about. He found that most of the online information was targeted to the US market, which often didn’t apply to the UK. He started carrying out his own research, so he could make some investments. After successfully investing during the recession, the blog was a way to talk about his own experiences and encourage others to invest too, in a simple way. This led to him writing for MSN Money and other online publications. Links and Show Notes. For links to the books and apps mentioned by Adam, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/1/201835 minutes, 39 seconds
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Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168

Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168 On the show this week is my guest Lars Kroijer, an author and former hedge fund manager. We look at the truth about hedge funds, the content Lars creates to help demystify investments, and why it's wrong to believe you can beat the markets. Welcome to episode 168 of the Marketing and Finance Podcast. We chat about: Why there’s a misperception about hedge funds How Lars’ second book came about Why Lars recommends index tracker investing Why investing needs to be viewed as a long game Why most people can’t beat the markets What readers have learned from Lars’ book Who is Lars Kroijer? Lars is Danish. He’s been in England since 1999, and spent a decade in US before that. He worked as an investment banker and hedge fund manager, setting up his own fund in 2002 and selling it in early 2008. He still sits on the boards of multiple funds. His wrote his book to show the real version of the world of hedge funds and investment banking. Most of the other books, the media and popular culture portray hedge fund people earning and losing billions or buying Ferraris. After its success, he wrote another book, which led on to a series of videos on demystifying investments. Links and Show Notes. For links to the books and apps mentioned by Lars, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/19/201830 minutes, 38 seconds
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Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167

Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167 On the show this week is my guest Russ Robert's, an economist, author and rapper. We talk about how economic theory can help marketers simplify messages for their customers, writing fiction to teach economic theory and the modern life lessons we can learn from Adam Smith. Welcome to episode 167 of the Marketing and Finance Podcast. We chat about: How Russ became interested in economics Why making assumptions can help marketers make things simpler How economics influences the marketing process What inspired Russ’s novels - fiction that teaches economic theory What Adam Smith can teach us about living in the world today Why empathy is important to humanity Who is Russ Roberts? Russ trained as an economist at University of Chicago. He's always had an interest in non-economic stuff, which has led his career down varied paths. He's created rap videos, an animated poem and written three novels that teach economics through fiction and dialogue. Russ became a podcaster in 2006.  He says this is the most interesting thing he does with his time. He’s now a Fellow at Stanford University’s Hoover Institution and has just written a book, "How Adam Smith can Change Your Life." He tries to make economics interesting and accessible to a non-academic audience. Links and Show Notes. For links to the books and apps mentioned by Russ, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/12/201838 minutes, 28 seconds
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Robin Powell on evidence-based investing and content marketing in financial services - MAF166

Robin Powell on evidence-based investing and content marketing in financial services - MAF166 My guest this week is Robin Powell, a journalist and content marketer. We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing. Welcome to episode 166 of the Marketing and Finance Podcast. We chat about: How content marketing can help those working in financial services The process Robing uses to create a content strategy for clients Which people inspire Robin Why Robin thinks video is the king of content How Robin got into evidence-based investing How evidence-based investing works Evidence-based investing versus active investing and passive investing Who is Alex Cameron? Robin’s background is journalism. He worked mostly in broadcast TV on news and current affairs, producing award-winning documentaries. He also worked on politics shows for BBC and Sky. Feeling the industry was ageist, he left to set up a consultancy and stumbled across financial advice by chance when working with his first client, a wealth management company. Although Robin’s content marketing consultancy doesn’t exclusively produce finance content, it is their area of expertise. His interest in content marketing came from following emerging trends in the TV industry and becoming fascinated and energised by the disruptions that technology brought. Links and Show Notes. For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
4/5/201830 minutes, 26 seconds
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Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165

Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165 In this episode, Alex Cameron returns to the show. Alex is my honorary US correspondent providing us with insights and ideas from marketing and social media across the pond. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us the 3 key themes from the many keynotes and workshops. Welcome to episode 165 of the Marketing and Finance Podcast. We chat about: How the recent changes to Twitter, which forbid duplicate content, will affect your marketing Feedback on the Social Media Marketing World conference overall Facing the big blue elephant in the room - Facebook Are chat bots the future of customer conversations or do people still prefer real humans? How and when to use influencers in your marketing Who is Alex Cameron? Alex is a Social Media Coach from San Diego California. She runs two companies, Signature Social Consulting and Convert More Leads Academy. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. Links and Show Notes. For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/29/201831 minutes, 11 seconds
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Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164

Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164 My guest this week is Dan Abrahams, co-founder of CurrencyTransfer. We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he learned along the way. Welcome to episode 164 of the Marketing and Finance Podcast. We chat about: Why Dan’s business operates from Tel Aviv Why being in Israel has helped rapid growth for CurrencyTransfer How CurrencyTransfer Started Who Dan’s target market is Developing the business - mistakes made and lessons learned How Dan brought CurrencyTransfer to market Who is Dan Abrahams? Dan is the CEO of CurrencyTransfer.com. Brought up in London, he studied for a degree in International Business, which included a year in Australia. He met his business co-founder just after graduating. They realised that foreign exchange is one of the last financial services sectors where the end customer doesn’t know the rules (for example all the fees and commissions) and decided to do something about that. The business now has offices in London and Tel Aviv, and Dan moved to Israel a few years ago to take full advantage of the start-up environment out there. Links and Show Notes. For links to the books and apps mentioned by Dan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/21/201840 minutes, 30 seconds
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Writing the definitive guide to keeping marketing simple – MAF163

Writing the definitive guide to keeping marketing simple – MAF163 In this week's show, it's just me and the mic. I’m going to talk about how you can help me with a writing project which, as you would expect, is all about keeping marketing simple. Welcome to episode 163 of the Marketing and Finance Podcast. I talk about: A little interlude about my visit to the Glasgow Police Dogs Training Centre A project to write a book about keeping marketing simple Including a simple strategy and keeping it simple as your business grows and becomes successful How you can help with your own thoughts on marketing How your business could become a case study in the book Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/15/201816 minutes, 13 seconds
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Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162

Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162 This week I talk to Stuart, Mike and Suzy from Holloway Friendly Society. We talk about the new strategy they've developed for the company, and how they're making claims a focus for their customer service. Welcome to episode 162 of the Marketing and Finance Podcast. We chat about: How Holloway Friendly has succeeded as a smaller business within UK financial services Protection insurance market challenges Putting together a new strategy for business development Showing insurance claims in a positive light Why sharing true stories helps customers How Holloway deal with the claims process Who are the new team at Holloway Friendly Society? Stuart Tragheim The CEO. He's worked in financial services for more than 30 years. Before joining Holloway, Stuart worked for large organisations in sales, marketing, distribution and technical departments Mike Taylor Chief Operating Officer. He's worked in claims and underwriting for the past 25 years. Mike's worked on Association of British Insurers and other technical committees and been part of underwriting groups. He enjoys innovating and modernising the customer journey Suzy Esson Head of Member Services, looking after claims, underwriting and member admin. She’s worked in claims and underwriting for 27 years. Her passion is claims, and she likes being able to make a difference to someone when they need support the most Links and Show Notes. For links to the books and apps mentioned by Stuart, Mike and Suzy, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes, Spotify or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/7/201834 minutes, 23 seconds
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Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161

Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161 My guest this week is Natalie Hailey and she's inspiring future female entrepreneurs from her base in Cumbria. We talk about understanding how content marketing can help your business, putting together content for your ideal customer, and how she became Entrepreneur in Residence at Lancaster University. Welcome to episode 161 of the Marketing and Finance Podcast. We chat about: How to come up with content ideas for your business The problems businesses have understanding content marketing Why knowing your target customer is crucial Why consistency is key to long term success Why Natalie’s passionate about supporting female entrepreneurs Becoming Entrepreneur in Residence at Lancaster University Who is Natalie Hailey? Natalie worked as an estate agent for 10 years. She fell into it by accident following her A-levels. After she had children, Natalie decided she wanted to work flexibly. Once finished taking an Open University degree in English Literature, she began courses in proofreading and copy editing. She found she was regularly asked to proofread website content, often for publishers. This led to being asked to write the content. She realised that small businesses had a need to be supported in content creation. She now delivers in-house training and workshops on the topic. And she creates the content. Links and Show Notes. For links to the books and apps mentioned by Natalie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
3/1/201837 minutes, 25 seconds
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Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160

Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160 Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker. He's just published his new book, Rise of the Youpreneur. I'm delighted Chris included my own business as a case study in his book. We chat about how he built the Youprenuer community, planned the book and the writing process. Welcome to episode 160 of the Marketing and Finance Podcast. We chat about: What a Youpreneur is Steps to take to make your business future-proof Where the idea for the book came from The story of how Chris built the Youpreneur community and what it does How Chris structured the book The writing process explained Who is Chris Ducker? Born and raised in London, Chris’s career started in publishing and events planning. He moved to the Philippines, worked as a consultant for a few years, before setting up a recruitment hub and a co-working space. This led to the Youpreneur community, which sits alongside Chris’s personal brand. He has 460 employees and says “scotch, Star Wars and playing with his kids” are what makes him tick. He’s a serial entrepreneur, running several big businesses. He specialised in helping people find virtual assistants. This led to his first book, Virtual Freedom.  He later pivoted into the supporting Youpreneurs. Links and Show Notes. For links to the books and apps mentioned by Ben, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/22/201840 minutes, 42 seconds
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Ben Amos on storytelling, strategy and production for video - MAF159

Ben Amos on storytelling, strategy and production for video - MAF159 My guest this week is online video strategist and storyteller, Ben Amos. We talk about fitting video production into your marketing strategy and how to produce videos which engage your customers and bring in business. Welcome to episode 159 of the Marketing and Finance Podcast. We chat about: Why strategy is a vital first step for video marketing The seven elements for a successful strategy How to deal with fear of video Why production isn’t the most important part of video Why storytelling is important How businesses can communicate in a memorable way Who is Ben Amos? Ben has always been passionate in video in any form, and his grandfather and father were both enthusiastic home video makers. He studied film where he could and became a film and television teacher in high school, before setting up a video production company, working with a range of businesses. As online content got bigger, clients started uploading the videos they’d had made to the web, but without seeing a good return on investment. Ben realised that they were missing a strategy, so he now helps his clients put together a plan to get more from their videos. Ben’s also the host of the “Engage with Story” Podcast. Links and Show Notes. For links to the books and apps mentioned by Ben, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/15/201835 minutes, 45 seconds
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Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158

Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158 This week we dive back into the work of financial services and protection. My guest is Debbie Bolton. We talk about underwriting, protection product development and whether products and processes are getting simpler for customers. Welcome to episode 158 of the Marketing and Finance Podcast. We chat about: A simple definition of underwriting anyone can understand The role of an underwriting development team in an insurance company How AIG Life is speeding up the application process for protection products Why the industry is trying to simplify insurance products How AIG Life works with financial advisers Why trust is a three-way process Who is Debbie Bolton? Debbie works for AIG Life. She's responsible for claims and underwriting strategy. She’s been in the insurance industry for 20 years. 17 in underwriting. The role was completely different when she started, paper-based with stacks of case files. Starting off in smaller companies, Debbie progressed in her career, moving to Ageas, as AIG was then, to be the manager for the underwriting development team. The company represented innovation, technology and automation – an exciting place to be – and she says it still does. Debbie says the work is fast-paced, and she loves her job. Links and Show Notes. For links to the books and apps mentioned by Debbie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
2/8/201827 minutes, 16 seconds
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Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157

Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157 My guest on the show this week is Louise Harnby. If you've got a novel in you and you're looking to get it published, Louise has some great advice to give. We also talk about how she's built her personal brand and about how she markets her business. Welcome to episode 157 of the Marketing and Finance Podcast. We chat about: The importance of sharing your story in your own voice Why self-published authors deserve professional editing services How Louise got into content marketing Why brand identity is essential Why marketing advice should be given in plain language What’s gone well and what hasn’t as she’s built her personal brand Who is Louise Harnby? Louise started out working in-house for an academic publishing house in the 90s. After she had a child, she decided to reassess her work-life balance and set up her own copyediting and proofreading business. Today, she helps self-publishing authors to prepare their fiction books for market. A passionate advocate for storytelling, she found herself disagreeing with ‘literary snobs’ who say writers need a mainstream publisher, as she believes everyone should be able to share their words. Links and Show Notes. For links to the books and apps mentioned by Louise, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/25/201837 minutes, 58 seconds
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Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156

Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156 My guest on the show this week is Lindsay Phillips. We talk about content marketing, business planning and some great productivity tips, including how to beat your inbox. Welcome to episode 156 of the Marketing and Finance Podcast. We chat about: Why outsourcing is good for business What Lyndsay’s definition of content marketing is Lyndsay’s process for onboarding new clients Why businesses need to get the basics right Good and bad business experiences How to deal with your inbox Who is Lindsay Phillips? Lyndsay’s a content marketing expert who helps businesses to grow. She decided to be her own boss when she had children, and set up Smooth Sailing, providing virtual assistant support. As the business grew, she realised she loved the social media aspect more than the admin tasks. To scale, Lyndsay niched into content marketing and found not only was she more passionate about her work, but she gained more clients as well. Her niche audience is solopreneurs or people with a small team, who want to grow quickly but are limited by time and knowledge and want expert support. Links and Show Notes. For links to the books and apps mentioned by Lindsay, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk0
1/17/201832 minutes, 10 seconds
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Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155

Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155 On the show this week, I talk to leading commentator and strategist on financial markets, Chris Skinner. We chat about FinTech, blockchain, cryptocurrency and why corporate change is difficult in established financial businesses. Welcome to episode 155 of the Marketing and Finance Podcast. We chat about: What Chris believes is holding financial organisations back How some companies are embracing change Why financial services companies need a technologist on the leadership team How consumers respond to new technologies How small businesses can apply new technologies What blockchain and cryptocurrencies mean for the future Who is Chris Skinner? A worldwide, leading commentator and strategist on financial markets, Chris is the Chief Executive of “The Finanser” and the Chairman of The Financial Services Club, with a focus on commentating on FinTech. He has a background in insurance and a career working with technology companies, starting out selling office automation systems to insurance companies. Made redundant in 2002 after running strategy for big organisations, Chris went searching for a job. He socialised with loads people in financial services and wrote articles about his conversations. This led him to where he is today. Attending international conferences and producing a daily blog about FinTech. Links and Show Notes. For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/10/201830 minutes, 16 seconds
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Marketing isn't just about communications - MAF154

Marketing isn't just about communications - MAF154 In this week's show, it's just me and the mic. And I tackle a subject I see coming up more and more. Marketing isn’t just about communications. Welcome to episode 154 of the Marketing and Finance Podcast. Links and Show Notes. For a full transcript of the episode, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/4/201817 minutes
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Kate Russell on FinTech and diversity in the workplace - MAF153

Kate Russell on FinTech and diversity in the workplace - MAF153 On the show this week, I talk to the journalist, BBC presenter and technology geek, Kate Russell. We chat about FinTech, diversity in the workplace and online gaming for charity. Welcome to episode 153 of the Marketing and Finance Podcast.  We chat about: How Kate uses gaming platform Twitch to raise money for charity Current developments in technology that we should all pay attention to FinTech developments people in financial services industry need to know Why diversity in business is important Her tips for becoming a public speaker, especially for women A great example of social listening Who is Kate Russell? A journalist, a TV presenter, technology expert, online gamer and all-round technology geek. Kate’s had a portfolio career and went into writing reviews for games magazines from working in sales. She believes that gives her a unique perspective on the content she creates and allows her to pay attention to the marketing angles too. Having reported for Sky TV and the BBC, she’s been with BBC’s Click (previously Click Online) for the last 15 years, looking at news and developments in the world of consumer technology. Links and Show Notes. For links to the books and apps mentioned by Kate, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/13/201745 minutes, 18 seconds
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Martin Brooks on giving pitches and presentations with greater impact - MAF152

Martin Brooks on giving pitches and presentations with greater impact - MAF152 On the show this week, I talk to Martin Brooks. He's an "Impacttologist". We chat about creating a greater impact in your pitches and presentations. How to convince, influence and motivate others. Welcome to episode 152 of the Marketing and Finance Podcast.  We chat about: What an impattologist actually is How a background in the travel industry shaped Martin's career as a communication and sales trainer Combining psychology with communication skills to convince, influence and motivate those you're speaking to Using tone of voice and rhetorical techniques to push home a message How Martin's digital coaching process works and cuts out the tedium of travel How to keep your audience’s attention and stop them reaching for their mobile devices Who is Martin Brooks? Martin describes himself as an "Impacttologist". A person who studies the behaviour of the world's top communicators to understand how they convince, influence and motivate others. He's an enabler of people's potential. Through his feedback, coaching and advice, he helps people create the "impact" in presentations that are representative of their potential - rather than their current combination of confidence and communication skills. Links and Show Notes. For links to the books and apps mentioned by Martin, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/7/201738 minutes, 39 seconds
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Kate Stalter on how cognitive biases affect investment decisions - MAF151

Kate Stalter on how cognitive biases affect investment decisions - MAF151 This week I talk to Kate Stalter about cognitive biases and how they affect investment decisions. She's a journalist turned financial adviser, so we also chat about how media coverage can influence people's biases. Welcome to episode 151 of the Marketing and Finance Podcast. We chat about: Kate's career from journalist to financial adviser, and more specifically financial educator How news media across the globe affects investments decisions The US perspective on active versus passive investments Avoiding cognitive biases when making financial planning decisions Home country bias and its effect on investment portfolios Who is Kate Stalter? Kate works for Better Money Decisions, a US financial adviser firm, and lives in Albuquerque. She's been a journalist writing in-depth market analysis for Investor’s Business Daily. She hosted the Daily Stock Analysis and Market Wrap videos on Investors.com and taught Investor’s Business Daily live seminars throughout the US. She still contributes to Forbes, US News & World Report and TheStreet, but her main focus is helping clients around the US who face decisions about portfolio allocation, Social Security strategies, insurance needs, estate planning, college funding and all manner of financial questions. Links and Show Notes. For links to the books and apps mentioned by Kate, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/30/201736 minutes, 27 seconds
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Pete Matthew on building client trust through consistent audio and video content - MAF150

Pete Matthew on building client trust through consistent audio and video content - MAF150 This is a milestone edition, and my guest is Pete Matthew. He’s an expert financial planner, a prolific content marketer and fellow podcaster. We talk about how answering questions with video and audio content gives him a constant stream of clients for his business. Welcome to episode 150 of the Marketing and Finance Podcast.  We chat about: How he started answering finance questions with a video camera on the beach in Penzance Building the Meaningful Money Podcast into a finance show that’s popular world wide How the podcast generates a constant stream of clients for his business, Jackson’s Wealth Pete’s role as a financial planner and a financial educator His top tips for professionals looking to start putting together content Who is Pete Matthew? Pete’s a Certified Financial Planner and Chartered Financial Planner providing fee-based holistic financial planning advice in Penzance, West Cornwall. He’s also an award-winning podcaster and video blogger. His passion is to spread the word that anyone can take control of their personal finances. He’s fulfilling this passion via his financial education website and podcast, MeaningfulMoney. Through video, podcasting and social media he’s reaching thousands of people every week with his simple financial planning message. Links and Show Notes. For links to the books and apps mentioned by Pete, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/23/201735 minutes, 51 seconds
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Gudrun Lauret on creating and repurposing content for professional services - MAF149

Gudrun Lauret on creating and repurposing content for professional services - MAF149 On the podcast this week, my guest is Gudrun Lauret. We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs. Welcome to episode 149 of the Marketing and Finance Podcast.  We chat about: Gudrun's career from journalistic beginnings to building her own copywriting business What people really want to know about mortgage brokers, financial advisers and other professional service providers Turning client questions into blogs, articles, podcasts and videos How to come up with content which will engage your clients Repurposing your content whether your starting point is a live video or a written blog How to boost your content and attract traffic to your website Who is Gudrun Lauret? Gudrun helps businesses make the most of their podcasts, vlogs and webinars with her transcription and repurposing services. She turns them into blogs, quotable soundbites and more. She also writes blogs and bespoke copy for successful entrepreneurs who recognise the importance of original, well-written communications. Gudrun is passionate about writing and builds on her years of experience to produce the words to allow companies to clearly and effectively share their messages. Links and Show Notes. For links to the books and apps mentioned by Gudrun, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the...
11/15/201734 minutes, 37 seconds
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Tim Lewis on social media as a networking strategy - MAF148

Tim Lewis on social media as a networking strategy - MAF148 My guest on the show this week is Tim Lewis. We talk how you can use social media and content, such as blogs and live video, to grow your business network. Welcome to episode 148 of the Marketing and Finance Podcast.   We chat about: Avoiding the "spray and pray" approach to networking Social media and content allow a new type of networking The power of twitter chats People underestimate the power of commenting on blogs and videos for making contacts How other people's content can act as a network enabler Who is Tim Lewis? With over 18 year’s experience in IT development and management in Financial Services Industry, Tim's now working in the world of writing fiction and publishing. He's managing director of Stoneham Press, has published fiction on Amazon and helps other self-publishers. Tim is the host of the Being Self Published Podcast. He's writing a book about how to use social media and content to build business networks - using social media to get ahead by "being you". Links and Show Notes. For links to the books and apps mentioned by Tim, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please...
11/2/201735 minutes, 56 seconds
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Maria Nedeva from academia to launching The Money Principle blog - MAF147

Maria Nedeva from academia to launching The Money Principle blog - MAF147 My guest this week is business school professor, Maria Nedeva. We talk about her academic career and how it led her to launch The Money Principle blog where she helps people to grow income, end debt, build wealth and love their lives. Welcome to episode 147 of the Marketing and Finance Podcast.   We chat about: The four pillars of the Game of Wealth Igniting the spark of curiosity in young people about money How to refocus from teaching to learning How massive personal debt led to Maria deciding to launch The Money Principle blog Why baby boomers might be a better obsession for marketers than millennials Who is Maria Nedeva? Maria is Professor of Science and Innovation Dynamics and Policy at the Manchester Business School. She teaches students about innovation, policy and creativity and talks to Prime Ministers about how best to spend the science budget of their countries. Massive consumer debt motivated her to learn all about personal finance and she launched The Money Principle to help people grow their income, eliminate debt, build wealth and most importantly love their lives. Links and Show Notes. For links to the books and apps mentioned by Maria, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you...
10/26/201741 minutes, 48 seconds
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Ramin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146

Ramin Nakisa on the death of the Alpha Cult: active versus passive investments - MAF146 This week on the show my guest is Ramin Nakisa. We chat about active versus passive investment strategies and the death of what Ramin describes as "The Alpha Cult". Welcome to episode 146 of the Marketing and Finance Podcast. We chat about: Why the belief that active investments can consistently out-perform markets is known as "The Alpha Cult" The difference between Alpha and Beta - active and passive How the US is ahead of the UK in its attitude to these approaches The role of the independent financial adviser as a teacher and financial coach The investment philosophies of Jack Bogle and The Vanguard Group Who is Ramin Nakisa? Ramin is co-founder of Pension Craft Ltd. He specialises in investment research and strategy with a focus on producing actionable, global cross-asset allocation ideas to maximise return while managing risk. Focus on an analytical and fundamental approach to investment. Ramin has outstanding cross-asset knowledge, excellent presentation skills and a proven ability to present complex ideas in a simple way, exceptional writing skills honed through writing a weekly research publication and a finance book, the ability to transform a macro view into a position or trades, strong numerical analysis skills and the ability to implement those ideas in R, Excel or C++. Links and Show Notes. For links to the books and apps mentioned by Ramin, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes <span...
10/19/201735 minutes, 54 seconds
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Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145

Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145 This week on the show my guests are Alan and Kathryn Knowles. We talk about how they became an award-winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing campaigns. Welcome to episode 145 of the Marketing and Finance Podcast. We chat about: How Alan and Kathryn developed a niche focusing on people who find it difficult to get protection insurance Dealing with clients individually and taking referrals from other financial advisers How Kathryn comes up with the ideas for marketing campaigns based on popular culture Trying to make boring insurance a little more engaging and more about planning Why content rather than in your face promotion leads to better engagement with customers Who are Alan and Kathryn Knowles? Alan and Kathryn run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau. Based in North Yorkshire they won Best Protection Intermediary at the Money Marketing Awards in June 2017. More recently, at the Cover Magazine Awards 2017 in October, they were Highly Commended in the Best Promotion by an Intermediary category and won Best Specialist Intermediary. Links and Show Notes. For links to the books and apps mentioned by Alan and Kathryn, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in...
10/12/201732 minutes, 52 seconds
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Ross Coverdale on getting more comfortable in front of a video camera - MAF144

Ross Coverdale on getting more comfortable in front of a video camera - MAF144 This week on the show my guest is Ross Coverdale. We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera. Welcome to episode 144 of the Marketing and Finance Podcast. We chat about: Why video is ever more important in marketing your business Common objections to video and how to overcome them Techniques for feeling like a natural in front of the camera The importance of varying the speed of your presentation and the tone of your voice Tips for remembering your script and nailing your delivery Who is Ross Coverdale? Ross is a video editor and producer. He helps people make their content marketing, vlogs and course videos the best they can be, with creative editing and live video coaching. He takes care of the creative polishing and tweaking, leaving you to do what you do best – whether that’s running your business, or creating more content. And if you’re struggling with some or all of the technical things like cameras, lenses, lighting and sound, or, if you want to up your performance game and get good on camera, he can help you create the best videos you can, with live coaching and videography. Links and Show Notes. For links to the books and apps mentioned by Ross, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the...
10/5/201737 minutes, 7 seconds
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Why 280 Twitter characters won't help keep marketing simple - MAF143

Why 280 Twitter characters won't help keep marketing simple - MAF143 This week it's just me and the mic. And I'm going to talk about keeping things simple. Twitter has just announced a trial to increase the size of a tweet from 140 to 280 characters. The world's already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex? Welcome to episode 143 of the Marketing and Finance Podcast. I chat about: Why it's important to keep your marketing simple so you engage with your customers How Twitter helps create a discipline for brevity The three rules for cutting out the marketing BS Why Twitter shouldn't double the size of its tweets Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/28/201717 minutes, 42 seconds
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Corey Poirier on public speaking lessons from stand up and TEDx - MAF142

Corey Poirier on public speaking lessons from stand up and TEDx - MAF142 This week on the show my guest is Corey Poirier. We talk about story telling in public speaking and the lessons he's learned from doing stand-up comedy and putting together TEDx talks. We chat about: The public speaking lessons you can learn from doing stand-up comedy Effective storytelling and audience engagement Starting from the goal and the story rather than the PowerPoint deck Why the TED talk format of short succinct story driven speeches is so successful How to market yourself whilst you’re at a conference Who is Corey Poirier? Corey is an award-winning keynote speaker (having presented to 100,000 attendees and shared the bill with Deepak Chopra and General Rick Hillier), award winning executive, host of the Conversations With PASSION Radio Show which features the likes of Jack Canfield (Chicken Soup for the Soul), John Gray (Men are from Mars), Dr. John Izzo, and Chalene Johnson and an International Best-Selling Author (Share Your Message With The World). He's also interviewed 4000 of the world's highest achievers to gather material for his books and talks. Links and Show Notes. For links to the books and apps mentioned by Corey, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some...
9/21/201740 minutes, 32 seconds
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Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141

Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141 My guest on the show this week is psychologist and TEDx speaker, Daniel Crosby. We have a fascinating discussion about behavioural psychology and how we often make irrational decisions. If you're a marketer or give advice of any kind don't miss this great interview. Welcome to episode 141 of the Marketing and Finance Podcast. We chat about: What behavioural psychology is and why it's important to understand how people make decisions Why we all have biases that often lead to us making the wrong decisions The key elements of emotion, ego, conservation and attention and why they affect consumer behaviour Why we need to get outside help to overcome our biases and irrationality How TED talks teach you stories are Trojan horses for facts Who is Daniel Crosby? Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioural finance expert who helps organisations understand the intersection of mind and markets. His ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and two children. Links and Show Notes. For links to the books and apps mentioned by Daniel, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional, helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you...
9/7/201741 minutes, 7 seconds
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Emma Thomson on promoting positive protection insurance stories - MAF140

Emma Thomson on promoting positive protection insurance stories - MAF140 My guest on the show this week is Emma Thomson. We talk about building LifeSearch, promoting positive protection stories, and the Protection Distributors Group. It's a great interview full of insights and ideas about company culture and customer engagement. Welcome to episode 140 of the Marketing and Finance Podcast. We chat about: The success of LifeSearch, one of the UK's biggest protection insurance intermediaries How company culture is important in developing a true customer focus Making sure people see positive PR stories rather than focusing on the odd negative one How real stories about the experiences of real people are the best way of broaching a dull subject like insurance How creating your own awards event can improve products and service in your industry The development and successes to date of the Protection Distributors Group This is an awesome interview and we cover so much ground and Emma has such an infectious passion for a subject that many people feel is pretty dull. Who Emma Thomson? Emma is Life Office Relations Director at LifeSearch. She consults with financial services product providers on the strengths and weaknesses of their offerings to help them increase their business. Externally she provides advice on Product, E-Commerce and Process development and is a member of the F&TRC Protection Forum, the Income Protection Task Force and the Protection Distributors Group. She also has a regular column in Money Marketing Magazine. Links and Show Notes. For links to the books and apps mentioned by Emma, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please
8/31/201737 minutes, 32 seconds
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Andrew Fundell on better business banking - MAF139

Andrew Fundell on better business banking - MAF139 My guest this week is Andrew Fundell. We talk about better business banking and the alternatives available to small companies through to the largest investment firms. Welcome to episode 139 of the Marketing and Finance Podcast. We chat about: Why some firms find it hard to set up business bank accounts What alternative to traditional banks are available How to market those alternatives Why the human touch is still important in our digital world Banking tips for small companies through to large investment firms Who Andrew Fundell? Andrew works for GCEN/GSC. GCS Offers Custodial and Client Money services to investment firms globally. GCEN is an industry leading global currency exchange firm with 14 years’ experience and offices in the UK, Spain, Portugal, Malta and Dubai. Links and Show Notes. For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
8/23/201736 minutes, 29 seconds
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Mark Lee on magic and helping professionals stand out - MAF138

Mark Lee on magic and helping professionals stand out - MAF138 This week I talk to Mark Lee. A qualified Chartered Accountant, he's the Treasurer of the Magic Circle. We talk about magic and how he's pivoted his career to helping professionals stand out. Welcome to episode 138 of the Marketing and Finance Podcast.. We chat about: Effective communications depend upon whether people understand your messages Creating goals by asking: Who's my market? What's my message? What's the media to convey my message? How you can't stand out if you follow the same rules as everyone else The power of asking questions to really understand what your clients want And how a wooden duck as become a magic party trick loved by generations of children - including me Who Mark Lee? Originally a children's party magician and a Chartered Accountant, Mark has developed a career helping professionals stand out. Using his 7 Stage Framework he focuses, mainly on accountants, and helps them be remembered, referred and recommended. As Treasurer of The Magic Circle, Mark draws on his skills as a magician and build magic tricks and techniques into his speeches and blogs. Links and Show Notes. For links to the books and apps mentioned by Jason, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting...
8/17/201742 minutes, 32 seconds
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Jason Hulott on referrals for financial professionals - MAF137

Jason Hulott on referrals for financial professionals - MAF137 My guest this week is Jason Hulott. We talk about referrals for financial professionals and where this fits in a wider marketing plan. Welcome to episode 137 of the Marketing and Finance Podcast. We chat about: The truth about financial services social media and compliance Why, even if you decide not to use social media to engage with clients, you should still use it to listen Whether referrals are as important now we have social media and digital channels How to avoid “shiny new toy” syndrome and focus on where your clients are Creating content your referral network can use Who Jason Hulott? Jason is co-founder and Business Development Manager at Speedie Consultants Limited. They started in 2003 and are a full-service internet marketing agency mainly helping those in the personal finance and insurance niche. His area of specialism within the business is traffic generation; lead generation; and income generation via many activities including: social media marketing, link building, affiliate marketing, lead generation and business consultancy. Links and Show Notes. For links to the books and apps mentioned by Jason, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF
8/3/201741 minutes, 58 seconds
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Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136 This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max and Donna. We talk about Group Income Protection and Early Intervention Services. And try and answer the question, "Are insurers just insurers or are they service providers too?" Welcome to episode 136 of the Marketing and Finance Podcast. We chat about: Are insurers just insurers or are they service providers too? Why is there such a low take up of group income protection despite the positive benefits for employers and their employees? Is group income protection the right name for the product? Would extended sick pay and support be better? How to deal with cases where absence isn't for clinical reasons but workplace related. Three cases studies showing the human touch Understanding the employer, measuring the outcomes and targeting the offer Who are Paul, Max and Donna? Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs.  He also enjoys going to the cinema with his wife. Donna Wray is Senior Rehabilitation Consultant (EIS) Links and Show Notes. For links to the books and apps mentioned by Paul, Max and Donna, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href=...
7/26/201744 minutes, 21 seconds
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Laura Pearman on why you need killer headshots for your business and personal brand - MAF135

Laura Pearman on why you need killer headshots for your business and personal brand - MAF135 This week I welcome Laura Pearman to the show. She's a photographer who specialises in headshots. If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand Welcome to episode 135 of the Marketing and Finance Podcast. We chat about: Why finding your niche is important and why Laura decided to focus on headshots Why you need killer headshots for your website and social media profiles Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand Who is Laura Pearman? Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, "Improve profile headshots one undermining selfie at a time." She genuinely believes, and can prove, that a killer headshot can grow your business and make you money. Links and Show Notes. For links to the books and apps mentioned by Laura, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational...
7/12/201741 minutes, 33 seconds
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Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134

Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134 This week my guest is Jon Norton. He runs an accountancy firm and it stands out because it doesn't fit the stereotype. We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon's had building a stand out accountancy brand. Welcome to episode 134 of the Marketing and Finance Podcast. We chat about: How to make management accounting more accessible to businesses The similarities between marketing an accountancy firm and a financial adviser firm The importance of daily cash flow and how accountants can help Finding your unique tone of voice so you rise above your peers Who is Jon Norton? Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His focus is setting up systems and providing monthly accounting support. Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”. From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses, help their clients direct their businesses and stay compliant. Links and Show Notes. For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href=...
7/6/201730 minutes, 40 seconds
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Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side How the smallest thing can become existentially dangerous for companies Why systems design is now a key part of marketing There's no fool proof solution to "wild" but you can increase your resilience Why old concepts of success don't work anymore - for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to...
6/27/201748 minutes, 57 seconds
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Gina Gardiner on motivating your team and finding excellence - MAF132

Gina Gardiner on motivating your team and finding excellence - MAF132 This week my guest is Gina Gardiner. After a skiing accident left her with a progressive disability she's gone on to build top performing teams in schools and now, businesses. We talk about discovering the gift in every challenge you face, motivating your team and finding excellence. Welcome to episode 132 of the Marketing and Finance Podcast. We chat about: Finding the gift in every challenge you face Looking for the catalyst for change Letting the team take responsibility for their own emotional and physical state How to model by example, set clear, explicit, and shared expectations Finding what better looks like and achieving the excellence missing in most organisations Who is Gina Gardiner? As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential. Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals. Links and Show Notes. For links to the books and apps mentioned by Gina, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in...
6/22/201745 minutes, 46 seconds
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David Ferguson on keeping a start-up culture as your company grows larger - MAF131

David Ferguson on keeping a start-up culture as your company grows larger - MAF131 This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David's ideas in this great chat. Welcome to episode 131 of the Marketing and Finance Podcast. We chat about: How to "Think big. Act small. Be humble." Keeping your marketing simple no matter how large your company grows How to avoid compliance complexity in regulated industries Putting together sensible social media practices Using content and live events to engage with your customers Who is David Ferguson? After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland. Nucleus is a stone's throw from where I used to work at Bright Grey, and indeed we've swapped marketing and cultural ideas over the years. David is a prolific user of social media and a frequent media commentator. Links and Show Notes. For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes <span style="font-size:...
6/15/201726 minutes, 55 seconds
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Ken Course on why business development revolves around answering customer questions - MAF130

Ken Course on why business development revolves around answering customer questions - MAF130 In this episode, my guest is Ken Course. He specialises in helping businesses find their next customers. We talk about business development revolves around answering customer questions. Welcome to episode 130 of the Marketing and Finance Podcast.   We chat about: How to focus on your highest and best skills and outsource the rest Systemising the most common questions you get asked to free you up to find more clients Reducing your reliance on referrals by tapping into technology Why the world now revolves around answering questions How were all teachers and why we need to stand out Who is Ken Course? US-based Ken is the founder of Explore Momentum and leads a community called "Your Momentum Now," which he built around helping you create results. He'll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales. Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly. Links and Show Notes. For links to the books and apps mentioned by Ken, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that
6/1/201747 minutes, 37 seconds
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Three rules for simple marketing communications and renaming protection insurance - MAF129

Three rules for simple marketing communications and renaming protection insurance - MAF129 In this show, it’s just me and the mic. Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance. Welcome to episode 129 of the marketing and finance podcast. As you know, as well as working as a consultant, I’m also the marketing director of the Protection Review. It’s just under two months until the Conference and Dinner on 19 July. So I’ve been inspired to record this show based on a few protection articles I’ve written recently. So, let’s talk about simple marketing communications. We chat about: The three rules of simple marketing communications Always talk in the language of your customer Don't use jargon, gobbledegook and management speak mumbo jumbo Don't succumb to the curse of knowledge Whether “financial rescue” is a better way to describe protection Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
5/25/201713 minutes, 6 seconds
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Col Gray on why and how financial professionals should build a brand - MAF128

Col Gray on why and how financial professionals should build a brand - MAF128 In this episode, my guest is Col Gray. We talk about why and how financial professionals should build a brand. His "Super Hero Brand Formula" is the best I've ever come across. Better than the complicated intellectual approaches of mega global brand agencies. Actually, Col's thoughts don't just apply to financial professionals, they'll inspire anyone who runs a business. Full stop. Welcome to episode 128 of the Marketing and Finance Podcast. We chat about: Why it's important to stand out and how your brand can make it happen A brand is more than just a logo Col’s 5 stage "Super Hero Brand Formula" he uses to build his clients' brands Your super power Your purpose Your personality Your costume Your stories Who is Col Gray? Col is a graphic & brand designer whose passion for branding is as big as his beard. He's the owner and head honcho of Pixels Ink design studio in Dundee. With 18 years of commercial design experience under his signature baseball cap, he helps his clients tell their story through branding; creating deeper, meaningful connections with their customers. He also speaks at conferences, events and workshops, helping businesses and entrepreneurs to rock their brands. Watch out, he sometimes takes to stage in a superhero onesie. Links and Show Notes. For links to the books and apps mentioned by Vicky, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href=...
5/18/201742 minutes, 32 seconds
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Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127 In this episode, my guest is Vicky Gunn. She's an accountant who's worked in big corporates and the public sector. Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing planning, hiring experts and how to brighten up industries and brands people perceive to be dull. Welcome to episode 127 of the Marketing and Finance Podcast. We chat about: How planning ahead for 3 to 6 months can accelerate your marketing output Communications and the importance of individual connections for making change happen Choosing experts to help you with your business - what to look for and the questions you want them to ask you How to brighten up your brand if you work in an industry people perceive to be "dull" Who is Vicky Gunn? An experienced CIMA qualified senior finance professional, Vicky has a track record in delivering strategic finance and commercial advice to drive contribution to the bottom line. Having progressed her career through UK and international leading brands within both the private and public sector, as an agile business partner and natural leader, I have developed a strong customer-focused mindset. Vicky's great at influencing and managing complex internal and external stakeholder relationships. She's recently left the public sector and runs a successful company renting out beach huts where each hut is a quirky, colourful experience appealing to families and beach lovers of all ages. Links and Show Notes. For links to the books and apps mentioned by Vicky, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please...
5/11/201737 minutes, 9 seconds
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Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126 In this episode, my guest is Caroline McKenna. We talk about the marketing lessons financial services companies can learn from the non-profit sector. Welcome to episode 126 of the Marketing and Finance Podcast. We chat about: Differences between the non-profit sector and commercial organisations Learning from the personal, almost intimate, feel of a charitable enterprise How the "Ice Bucket Water" challenge defines a topical grass roots approach to marketing and highlights "the human touch" The 7Families campaign and how it points the way to engaging marketing in the financial services sector Who is Caroline McKenna? Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women's Centre. Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans. Links and Show Notes. For links to the books and apps mentioned by Caroline, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF...
5/3/201734 minutes, 53 seconds
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Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125

Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125 In this episode, my guest is Ahmed Khalifa. We talk about building WordPress websites and driving traffic to your business. Welcome to episode 125 of the Marketing and Finance Podcast. We chat about: The difference between Wordpress.com and Wordpress.org and which small businesses should choose What to look for when choosing a high-quality host for your website How focusing on a niche can build an audience quicker than broad targeting Consistency and the importance of playing a long game to build an audience Who is Ahmed Khalifa? Ahmed lives in Edinburgh and runs IgniteRock. He helps freelancers, entrepreneurs and small businesses to grow and become more visible online, attract more customers and maximise the potential of their WordPress websites by providing tailored and expert advice on digital marketing, content marketing, analytics and conversion. With over 8 years’ experience in the online industry, he's covered all things digital marketing but particularly specialises in SEO. Links and Show Notes. For links to the books and apps mentioned by Ahmed, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in...
4/27/201728 minutes, 56 seconds
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Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124

Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124 In this episode, I talk to Jonathan Patrick. With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses. Welcome to episode 124 of the Marketing and Finance Podcast.   We chat about: How focussing on the theoretical rather than the practical can weaken a marketing approach Conducting research without leading the customer Putting together a strategy before jumping straight into the tactics The "release early and often" mentality and the importance of refining your offer Pitch decks win financial backing and can help keep marketing simple Who is Jonathan Patrick? Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results. He's a former start-up founder of GoGrabLunch.com and FeasibleFunding.com. Jonathan is also a former professional mixed martial artist and undefeated in his weight class. Links and Show Notes. For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in...
4/13/201743 minutes, 53 seconds
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Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123 In this episode, Alex Cameron is back on the show. Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops. Welcome to episode 123 of the Marketing and Finance Podcast. We chat about: How less is more when it comes to posting content to social media Why engaging with your community is as important as your content Breaking the algorithms is possible with live video streaming Whether social media ads increase your exposure and by how much Instagram is on fire and why you should put it into your mix Who Alex Cameron? Alex is a Social Media Coach from San Diego California. With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media. Links and Show Notes. For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href=...
3/30/201729 minutes, 45 seconds
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Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122

Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122 In this show, my guest is Vitality's, Andy Philo. We chat about how Vitality developed Serious Illness Cover. And we look at how they're encouraging people to understand and improve their health. Welcome to episode 122 of the Marketing and Finance Podcast. We chat about: The development of Serious Illness Cover as an alternative to critical illness cover How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards What they're doing to encourage people to understand and improve their health Offering value for money for people with diabetes and high BMI Who Andy Philo? Andy is Director of IFA Distribution at Vitality. He's a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he's a Spurs supporter. You'll see him out and about throughout the UK hosting Vitality's many adviser roadshow events. Links and Show Notes. For links to the books and apps mentioned by Andy, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact...
3/23/201732 minutes, 38 seconds
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Helen Wilkie on writing, publishing and marketing your business book - MAF121

Helen Wilkie on writing, publishing and marketing your business book - MAF121 In this episode, my guest is communication specialist, Helen Wilkie. She's helped accountants and other professionals launch their own business books. We chat about the process of writing, publishing and marketing a business book. Welcome to episode 121 of the Marketing and Finance Podcast. We chat about: Helping "numbers" people to better use words How to decide on the best subject to write your book about Why "author" is the root of the word "authority" and why this is important for your personal brand Why the fact other business people might have written a book on the same subject shouldn't put you off writing your own How to avoid going too broad and focus instread on "a thin slice of expertise" Planning, editing, production and whether to self-publish Who Helen Wilkie? For over 25 years, Helen's worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, "Effective Business Writing for Accountants", to firms and conferences across North America. She's written eight books on business communication, including "Make Your Words Count: a short painless guide to business writing for accountants", available on Amazon. Links and Show Notes. For links to the books and apps mentioned by Helen, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy...
3/16/201751 minutes, 11 seconds
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Iona Bain on the Young Money Blog and financial education - MAF120

Iona Bain on the Young Money Blog and financial education - MAF120 This week I chat to journalist, blogger and author, Iona Bain. We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers. Welcome to episode 120 of the Marketing and Finance Podcast. We chat about: How Iona set up the first blog dedicated to young people and their money Why we need more financial education in schools and what it should cover Giving young people the power and the freedom to take back control of their money The importance of getting out and meeting people to find out their problems Why "conforming to the norm" is not a strategy for business success Who Iona Bain? Iona is a journalist, blogger and author. She's written for all the major national newspaper titles and financial services trade publications. She founded the award-winning Young Money Blog, the first and only online financial blog devoted to young people in the UK. Won Money Blogger of the Year at 2016 Santander Media Awards. She’s author of "Spare Change", named one of the top five feminist books of 2016. You'll see Iona appear regularly on BBC Breakfast and BBC Scotland. Links and Show Notes. For links to the books and apps mentioned by Iona, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have...
3/9/201745 minutes, 21 seconds
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Maggie Johnson on virtual assistance, event management and marketing services - MAF119

Maggie Johnson on virtual assistance, event management and marketing services - MAF119 After a week's holiday, MAF is back and my guest is Maggie Johnson. We chat about virtual assistance, event management and marketing services and how this might benefit your business. Welcome to episode 119 of the Marketing and Finance Podcast. We chat about: Take away the "busy" from the "productive" Freeing yourself up to focus on the important business development and strategy stuff Running slick events from conferences to awards dinners Changing from a "support" company to a "services" company and embracing content marketing Who Maggie Johnson? After a career in big corporate, Maggie left and started a virtual assistance company. She created Executive Virtual Support to support small and medium-sized businesses. Her current client bank includes Insurance Brokers, PR Consultants, Actuaries, Mortgage Brokers, IFAs, SEO Specialists and Accountants. By outsourcing your administrative, organisational tasks and Event Management, EVS can manage your office remotely, providing you with a cost effective and bespoke service that will allow a business to focus on its strategic development. This, in turn, allows you to increase revenue and drive your company forward. Links and Show Notes. For links to the books and apps mentioned by Maggie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the...
3/2/201740 minutes, 7 seconds
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Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118 My guest in this show is Thor Holt. We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs. And what this means for the stuff you've been reading about Trump and Brexit and what the public think about industries like financial services. Welcome to episode 118 of the Marketing and Finance Podcast. We chat about: The stages to go through to perfect a presentation or pitch Live rehearsals and how to fine tune your message Writing lessons from Stephen King, Scott Adams and other authors and journalists How we are all victims of confirmation bias and how Trump can teach us how to find a balanced view Who Thor Holt? Thor believes every individual and every business can make a bigger splash! His mission as a coach is to help you make more impact. He does this by listening to you, helping you discover and then build on your own (often quietly remarkable) strengths.  He helps people prepare winning pitches, presentations and job interviews. On the "Write with Courage Podcast" Thor interviews authors and journalists to extract their tips and tricks for better writing. Links and Show Notes. For links to the books and apps mentioned by Thor, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show?...
2/16/201746 minutes, 1 second
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Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117

Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117 In this episode, I talk to Vishal Pandya. We chat about the Society of Mortgage Professionals and the benefits of communities. Welcome to episode 117 of the Marketing and Finance Podcast. We chat about: Creating a community to help advisers come together to share ideas and best practice How the Society of Mortgage Professionals fits with the Chartered Insurance Institute and the Personal Finance Society The unintended consequences of the Mortgage Market Review on protection insurance Roadshows, business development and the importance of social media and digital marketing Who Vishal Pandya? Vishal is Operations Manager at the Society of Mortgage Professionals. He runs the society's roadshows, liaises with advisers and ensures they keep up to date on the latest market and technology developments. Originally from Kenya, he has a unique perspective on UK financial services compared to other markets. Links and Show Notes. For links to the books and apps mentioned by Vishal, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href=...
2/6/201730 minutes, 56 seconds
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James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116

James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116 My guest in this episode is James Daley from Fairer Finance. We talk about raising standards in financial services customer experience. Welcome to episode 116 of the Marketing and Finance Podcast. We chat about: How ratings help customers pick companies on factors other than price Getting beyond blissful ignorance to find out what customer service is really like The insurance power of three - claims stats, Ombudsman complaints, and transparency Why you have to move beyond "legally watertight" to focus on what is fair for the customer Who James Daley? James has been a financial journalist and consumer rights campaigner for more than 16 years. In March 2014, he launched a new consumer group and financial consultancy - www.fairerfinance.com. Their tables rank financial services companies based on how they treat their customers, how good they are at handling complaints and how transparent they are. These ratings are designed to help customers of insurers and banks look beyond price - and also to encourage companies to compete on service and transparency. Fairer Finance makes its money by changing the industry from the inside out - working with companies to create clearer documents, and more transparent customer journeys. Fairer finance isn't trying to villainise the industry, it's dedicated to raising standards. James believes companies shouldn't just tell their customers they're fair and good - they should show it. Links and Show Notes. For links to the books and apps mentioned by James, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the...
2/2/201736 minutes, 21 seconds
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David Smith on using widget technology to improve how insurance is bought and sold - MAF115

David Smith on using widget technology to improve how insurance is bought and sold - MAF115 In this episode, I talk to David Smith from iPipeline. We chat about how iPipeline are using widget technology to improve how insurance is bought and sold. Welcome to episode 115 of the Marketing and Finance Podcast. We chat about: How iPipeline come up with ideas and develop them into helpful technology widgets Retaining the human touch even when talking about tech How the supermarket shopping bag tax inspired the "Life Genie" insurance nudge for mortgage brokers Using form technology to give advisers and clients a low hassle way to put plans under trust Who David Smith? David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline's market leading protection platform, annuity service and point of sale technologies. Links and Show Notes. For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/26/201735 minutes, 40 seconds
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John Espirian on making technical subjects simple, clear and understandable - MAF114

John Espirian on making technical subjects simple, clear and understandable - MAF114 In this show, I talk to John Espirian. We chat about how to make technical subjects simple, clear and understandable. Welcome to episode 114 of the Marketing and Finance Podcast. We chat about: Why jargon, management speak, and bloat thrive in many industries How people want simple, often visual explanations of complex subjects Avoiding complexity creep during the internal sign off process Building a personal brand using content marketing and social media Who John Espirian? John is a freelance technical writer who produces razor-sharp content that gets results. His website is in #1 spot on Google for the search term 'technical writing services UK'. John is also a director of the Society for Editors and Proof readers Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
1/19/201738 minutes, 24 seconds
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Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113

Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113 My first guest of 2017 is Malcolm Davidson. We talk about how he's used YouTube videos to find clients for his mortgage broking business Welcome to episode 113 of the Marketing and Finance Podcast. We chat about: How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers Shooting quality videos quickly and cost effectively Handling compliance issues around creating engaging content Putting out good information rather than just sales blurb Who Malcolm Davidson? Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited. Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm's business has rocketed. He's boosted his success by putting out engaging videos on YouTube which answer client's questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they've met him in person. Links and Show Notes. For links to the books and apps mentioned by Malcolm, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href=...
1/12/201734 minutes, 45 seconds
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Put content creation at the top of the to-do list in 2017 - MAF112

Put content creation at the top of the to-do list in 2017 - MAF112 This week’s show is a call to action for 2017. It’s time for you to start putting content out there. To build your brands. To engage with your clients and to build your businesses. And we’ll be listening again to some of this year’s great guests and their insights and ideas on how you can do just that. Welcome to episode 112 of the Marketing and Finance Podcast. In this last episode of the year, I want to use the advice of some of my past guests to encourage you to produce more of your own marketing content next year. During the last 8 months, I’ve presented to three large groups of financial advisers. Financial Liverpool, The Protect Association and most recently the Voyant User Group. We talked about financial professionals upping their game on marketing their businesses and creating brands for themselves. All the equipment you need is in your pocket or your bag. Your smartphone can be a live TV outside broadcast unit – using Facebook Live, Periscope or YouTube to broadcast live video. It’s an HD or 4K video camera letting you shoot better than broadcast quality footage. It’s an audio recorder letting you put together podcast episodes, like this one, where you talk about your subject or interview an expert. It can take superb photographs. And the dictation app will let you write articles by speaking into your microphone. With this remarkable device, you can create content to engage your clients. To answer their questions. Marketing is no longer only available to those with big budgets. In this episode, using snippets of wisdom from past MAF guests we’re going to have a look at what you can achieve. What you'll hear about in this episode How to use the smartphone in your pocket or bag to create blogs, podcasts, videos and more The key to making content your clients want rather than what you think they want How to keep your messages simple, be approachable and be you Why you should consider live streaming video for your business in 2017 Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own...
12/21/201622 minutes, 13 seconds
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Eileen Murphy on CRM and managing multiple relationships - MAF111

Eileen Murphy on CRM and managing multiple relationships - MAF111 I'm delighted to welcome Eileen Murphy back on the show. We talk about CRM systems, processes and managing multiple relationships. Welcome to episode 111 of the Marketing and Finance Podcast. We chat about: How CRM can free up your time and let you give a slicker customer service Taking an off the shelf solution, bespoke it and make it your own Managing email to remove distractions and focus on clients Who is Eileen Murphy? Eileen runs Informed Training, which is an Independent provider of Consultancy and CRM Training services. They offer Independent practical hands on Consultancy in order to understand businesses. With empathy and understanding, this ensures that training is relevant and ensures companies use their CRM systems more effectively to drive their business forward. Links and Show Notes. For links to the books and apps mentioned by Eileen, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
12/15/201641 minutes, 30 seconds
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Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110 Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance. We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes. Welcome to episode 110 of the Marketing and Finance Podcast. We chat about: How convincing the HR team about group income protection is only half the battle The ROI method being a light bulb moment for finance directors Moving the proposition focus from financial benefits to practical and emotional recovery support Who are Paul Avis and Scott Rayner? Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing. Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance. He's into visiting modern art galleries,  watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables! Links and Show Notes. For links to the books and apps mentioned by Paul and Scott, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success. An experienced marketing professional helping businesses with their marketing strategy, content and social media. Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that...
12/8/201639 minutes, 59 seconds
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Coralie Sawruk on why strong leadership is the key to successful change - MAF 109

Coralie Sawruk on why strong leadership is the key to successful change - MAF 109 In this show, I talk to Coralie Sawruk about handling change in organisations. Often a painful experience for staff and customers, change projects also frequently fail. We discuss how strong leadership is the key to successful change. Welcome to episode 109 of the Marketing and Finance Podcast. We chat about: Why so many change projects fail Engaging teams and making sure everyone understands the vision Why leadership not management is the key to successful change How leaders create the right environment for their people to succeed Who is Coralie Sawruk? Coralie helps global organisations create efficient team dynamics. She shapes healthy groups who use change to fuel innovation, leverage on diversity and support the next generation of Leaders. Before setting up her own business, Coralie worked for many financial institutions across the world including RBS and Groupama Banque. Links and Show Notes. For links to the books and apps mentioned by Coralie, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/24/201635 minutes, 45 seconds
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Public speaking tips and world-class communication - MAF108

Public speaking tips and world-class communication - MAF108 In this episode, I talk about world-class communication. How you can take your presentations to another level. Welcome to episode 108 of the Marketing and Finance Podcast. You’ll hear about: Lessons learned from Marcus Sheridan - a world class presenter and facilitator The "Columbus principle" of asking instead of telling Snippet from a recent seminar about "The TV studio in your pocket". Other tips you can use to stand out as a public speaker Today is one of those occasional episodes where it’s just me and the mike, talking about a topic that's recently caught my attention. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
11/17/201629 minutes, 55 seconds
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Melissa Collett on learning from customer complaints Ombudsman style - MAF107

Melissa Collett on learning from customer complaints Ombudsman style - MAF107 In this episode, I talk to Melissa Collett.  A former senior figure at the Financial Ombudsman Service - the FOS. We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates. Welcome to episode 107 of the Marketing and Finance Podcast. We chat about: How the Financial Ombudsman Service works The mistakes product providers continuously make when dealing with customer complaints Treating customers as real people rather than simply names and notes on a file How to turn unhappy customers into happy advocates Who is Melissa Collett? Melissa Collett is a consultant and independent legal professional who specialises in resolving complaints and dispute resolution. She is also a tribunal judge chairing hearings of appeals about health and disability issues. A senior ombudsman at the Financial Ombudsman Service before 2016 making over 1,500 legally-binding decisions across the whole range of insurance products. Melissa liaised between the FOS and regulators such as the FCA and with trade associations. A regular speaker at events, Melissa continues to write about consumer insurance topics. As a consultant, she works with client companies on complaints handling. Links and Show Notes. For links to the books and apps mentioned by Melissa, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href=...
11/3/201631 minutes, 42 seconds
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Jon Pittham on putting personality into business brands - MAF106

Jon Pittham on putting personality into business brands - MAF106 My guest on the show this week is Jon Pittman. A former financial adviser now running a marketing agency. We talk about how to build more personality into business and financial planning brands. Welcome to episode 106 of the Marketing and Finance Podcast. We chat about: How digital has blurred the boundaries between creative, marketing and PR agencies A new breed of financial planners who are looking to use digital as a catalyst for growth How Google is replacing the referral as a source of clients Building more personality into your business brand using the "human touch" Who is Jon Pittham? Jon is owner and MD of ClientsFirst, an integrated marketing agency specialising in the B2B and professional services sectors. He's all about helping businesses reach their audience with the right message at the right time. Building their brand and proposition; expanding digital reach; creating opportunity; engaging and connecting with their audience. Jon has worked for Friend's Provident before as stint in a financial adviser firm before launching his current venture. Links and Show Notes. For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/27/201630 minutes, 31 seconds
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Adviser produced content, the couch test, and engaging our clients - MAF105

Adviser produced content, the couch test, and engaging our clients - MAF105 Could Adviser produced content be the key to future growth of the UK protection market? Maybe even the whole financial services industry? And would your policy definitions stand up to “the couch test”? Or survive a mauling on social media? Welcome to episode 105 of the Marketing and Finance Podcast. You’ll hear about: How advisers can create videos, audios and publications to engage their clients How everyone carries a mobile TV studio, radio station and virtual assistant in their pockets or bags Could you defend your policy wordings in the glare of the media spotlight? Why we should put policy conditions out on social media for feedback Today is one of those occasional episodes where it’s just me and the mike, talking about a couple of topics that have recently caught my attention in the financial services market. I’m going to have a look at adviser produced content. And how we can use social media as a research tool when developing products to avoid future problems. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/19/201611 minutes, 11 seconds
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Richard Tubb on productivity tips and not to do lists - MAF104

Richard Tubb on productivity tips and not to do lists - MAF104 My guest on the show this week is Richard Tubb. A self-confessed procrastinator and geek who's still a successful business person. We talk about productivity tips and not to do lists. Welcome to episode 104 of the Marketing and Finance Podcast. We chat about: How clear communication is one of the best ways to improve productivity Why you should avoid becoming a slave to email and social media How to prevent other people running your calendar Using the Pomodoro technique to get things done Who is Richard Tubb? Richard helps IT companies grow in a scalable and sustainable way. He believes developing effective relationships is key to business success, and helps his clients get connected - with more clients, with suppliers and with the wider IT world. He's a popular speaker and appeared at the Content Marketing Academy Conference 2016 talking about how to become more productive. Links and Show Notes. For links to the books and apps mentioned by Richard, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/13/201646 minutes, 34 seconds
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Dylis Guyan on how to prospect for new clients - MAF103

Dylis Guyan on how to prospect for new clients - MAF103 In this show, I talk to Dylis Guyan. How to prospect for new clients and how to be consistent about it. Welcome to episode 103 of the Marketing and Finance Podcast. We chat about: How Dylis used prospecting to motivate her high performing teams Using "The Trust Equation" to measure your client relationships Why classic marketing technique: Attention Interest Desire Action (AIDA) still works. Who is Dylis Guyan? Dylis is an International Sales and Marketing Leader, Coach and Speaker, with a proven track record of increasing sales revenue anywhere from 20% - 400%. She works with professional B2B business owners and professional B2B salespeople who struggle to attract ideal prospective clients and convert them into high paying clients who will give repeat and referral business. Links and Show Notes. For links to the books and apps mentioned by Dylis, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
10/6/201641 minutes, 19 seconds
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Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102

Lesley James on Simplified Money: Financial advice for all, not just the wealthy - MAF102 In this episode, I talk to Lesley James about Simplified Money. A new business model built on the idea of financial advice for all, not just the wealthy. Welcome to episode 102 of the Marketing and Finance Podcast. We chat about: How Lesley and her team built a new kind of financial advice business The challenges they faced getting the business off the ground How they are marketing Simplified Money and their successes to date Who is Lesley James? Lesley is a Director and Lead Financial Adviser at Simplified Money. Simplified Money offers a range of clear, easy to access wealth checks and strategies to help people make the most of their money. All for less than £300. She believes intelligent, clear financial advice should be a service available to all, not just the very wealthy. She built Simplified Money to bring such help within the reach of everyone else. Links and Show Notes. For links to the books and apps mentioned by Lesley, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/29/201629 minutes, 17 seconds
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Andy Hart on Voyant and mastering financial planning software - MAF101

Andy Hart on Voyant and mastering financial planning software - MAF101 In this episode, I talk to Andy Hart about Voyant. How you can master financial planning software for the benefit of your clients and your business. Welcome to episode 101 of the Marketing and Finance Podcast. Who is Andy Hart? Andy is a financial adviser specialising in helping people plan for their retirement and to manage their investments effectively once they retire. Working for Serenity Financial Planning he assists people to plan their finances in the context of their life goals. He's also an expert in the use of Voyant, the major software solution used in the financial planning industry. His advanced knowledge of this product and his experience in using Voyant to help clients make good financial planning decisions have enabled him to become a well-respected Voyant trainer and sought-after speaker on financial planning and the future of the industry. Andrew runs seminars, webinars and present at conferences on how to use Voyant Links and Show Notes. For links to the books and apps mentioned by Andy, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
9/22/201639 minutes, 49 seconds
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Michelle Hoskin on building WOWW into your business - MPAF100

Michelle Hoskin on building WOWW into your business - MPAF100 In this episode I talk to Michelle Hoskin about how to create WOWW within your business. That's a WOWW with three double-yous! We hear business tips and tricks from past podcast guests. And I'll tell you about a competition to celebrate this milestone edition. Welcome to episode 100 of the Marketing Protection and Finance Podcast. Who Michelle Hoskin? Michelle is the founder and director of Standards International Ltd, the UK’s leading and only UKAS accredited certification body specialising in training, assessment and certification to BS 8577 and ISO 22222 standard. This is the British Standard for financial planning. She’s also built a personal brand as “Little Miss Woww” and she explains how important that branding has been to getting the excellence message out there. COMPETITION: Win business books and free consultancy to celebrate episode 100. Click here. Links and Show Notes. For links to the books and apps mentioned by Michelle, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the podcast for business people looking for marketing ideas and inspiration, and to discuss topics and issues about all things finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model...
9/8/20161 hour, 3 minutes, 21 seconds
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Ali McGill on how a focus on customer experience could transform your business - MPAF99

Ali McGill on how a focus on customer experience could transform your business - MPAF99 In this episode I talk to customer experience expert Ali McGill. How a focus on customer experience could transform your business Welcome to episode 99 of the Marketing Protection and Finance Podcast. Who Ali McGill? Ali is founder of Ashton McGill . He's passionate about people, and frustrated by the way many organisations behave today. He says don't care about their staff or customers. Profit has become their only measure of success. They have no soul. He's on a mission to help companies create better customer experiences. To help them understand compassion,empathy, and treating people well. What you'll hear about in this episode: How constructive discontent points the way to a better customer experience The folly that sees $500bn on marketing in the US but only $9bn on customer experience The importance of asking how your customers feel about your service How to use "Rip and Mix" to take learning from other sectors Links and Show Notes. For links to the books and apps mentioned by Ali, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be...
9/1/201648 minutes, 2 seconds
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John Dashfield on your state of mind and your bottom line - MPAF98

John Dashfield on your state of mind and your bottom line - MPAF98 In this episode I talk to business coach John Dashfield. How can your state of mind affect your business bottom line? Welcome to episode 98 of the Marketing Protection and Finance Podcast. Who John Dashfield? John is a coach, mentor and writer. He mentors his clients to perform at their very best, more of the time. This means that they experience increasing levels of creativity, resilience, ability to lead and get on with others and overall effectiveness in everything that they do. It leads to the reduction and elimination of stress and its effects. What you'll hear about in this episode: How do we get the best from ourselves more often? Do feelings come from our circumstances or from our thinking? The flaw in focusing on process improvements Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and
8/18/201628 minutes, 44 seconds
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Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97

Neal Cross: Is direct to consumer the key to protection insurance market growth? - MPAF97 In this episode, I talk to Money Supermarket's Neal Cross. Is direct to consumer the key to protection insurance market growth. Welcome to episode 97 of the Marketing Protection and Finance Podcast. Who Neal Cross? Neal works for Money Supermarket on strategy for protection digital insurance comparison services. His overall aim is to give his customers the best online experience, across all device types. What you'll hear about in this episode: Customers are after content explaining protection options Indicative quotes are important. People want an instant idea how much protection will cost Digital technology allows us to engage with customers better If we have to underwrite we need to make evidence collection easy and convenient The Protection Distributors Group is going to champion the customer experience Which providers and distributors are at the front of product and service innovation? Links and Show Notes. For links to the books and apps mentioned by Neal, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the...
8/11/201631 minutes, 55 seconds
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Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96 In this episode I talk to Jeff McMahon about healthy lifestyle hacks for business hard hitters. Because healthy people can generate healthy business results. Welcome to episode 96 of the Marketing Protection and Finance Podcast. Who Jeff McMahon? Jeff is a fitness coach and entrepreneur who virtually trains some of the world's most successful business people. His degree is in Pre-med/Pre-pharm and Jeff is dual certified in exercise science and sports medicine.  He also has a blackbelt in Tae Kwon Do and certification in lifestyle and wellness. It's the summer special episode where we back of business a little and think about staying healthy at work. But you'll also hear some great business tips as well from a guy who's built an international virtual fitness brand. Building a business through word of mouth Accountability and convenience Living life in the majority Healthy lifestyle tips The balance between cardio and resistance training Links and Show Notes. For links to the books and apps mentioned by Jeff, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the...
8/4/201631 minutes, 36 seconds
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Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95

Andrew and Pete on Rule Breaking Marketing: Making your FS Brand Stand Out - MPAF95 In this episode I talk to Andrew and Pete on rule breaking marketing. Making your financial services brand stand out. Welcome to episode 95 of the Marketing Protection and Finance Podcast. Who are Andrew and Pete? I’m super excited about today's interview with Andrew and Pete – a wacky rule breaking duo from Newcastle. They help people stand out with their rule breaking approach to marketing. Rule breakers was their online marketing conference which attracted well known speakers on marketing and social media from across the world. It’s a great interview and we talk about: Creativity trumps budget Creative content FREE goals are better than SMART goals Why do so many companies aspire to be average? What's the big domino you need to knock over first? Links and Show Notes. For links to the books and apps mentioned by Andrew and Pete, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational...
7/28/201641 minutes, 51 seconds
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Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94

Ian Fraser on Writing about RBS the Bank that Broke Britain - MPAF94 The financial crisis of 2008 rocked the world. Institutions collapsed. Economies tottered on the brink. In the UK the Royal Bank of Scotland fell. The Government had to step in and bail the bank out. My guest today wrote a book called Shredded about the bank’s failure. Although triggered by the September 2008 bankruptcy of Lehman Brothers, it was largely the consequence of its pursuit of scale for its own sake. Listen to Ian's story of how he came to write the book. He describes how RBS became a rogue institution with few qualms about “misselling” financial products pursuit of profit, a cavalier disregard for the law and a warped idea of its own financial skills and strength. Hear about the lessons the whole financial services industry can learn from the Bank that broke Britain. That's all right here in episode 94 of the Marketing Protection and Finance Podcast. Who is Ian Fraser? Welcome to the MPAF Podcast – I’m Roger Edwards a Marketing guy from Edinburgh, talking to a wide range of guests about marketing topics, and issues and stories from protection and finance. Thanks for downloading or streaming the show I really appreciate your support. I’m really excited about today's interview with Ian Fraser. I’ve known I am for many years. In fact, when I was Marketing Director at Bright Grey and Scottish Provident, Ian was my go-to person for media training. Ian is a journalist and broadcaster specialising in corporate finance, financial services and economic analysis. A contributor to the FT, Sunday Times, Sunday Herald and numerous other titles, Ian wrote the definitive account of the rise and fall of The Royal Bank of Scotland in his book Shredded: Inside RBS the Bank that Broke Britain. And it’s the story behind that book that we’re going to dive deep into today, right here on the Marketing Protection and Finance Podcast. Links and Show Notes. For links to the books and apps mentioned by Ian, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales...
7/18/201639 minutes, 21 seconds