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Launch For Profit

English, Finance, 1 season, 76 episodes, 1 day, 8 hours, 46 minutes
About
Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet. How did they pull millions off the table without the ease of social media and email lists? Did they even need large followings before launching their offer? I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches! The internet is a crutch. Facebook ads have corrupted the word “campaign.” It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer. Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year. Welcome to Launch for Profit. Learn more at: https://launchforprofit.com/
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Use a Hook, or a Sales Message?

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com  
3/14/202424 minutes, 51 seconds
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Lead Gen

Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.
3/30/202228 minutes, 13 seconds
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Power Environments (the trick and the trap)

This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...
3/29/202218 minutes, 59 seconds
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Pain vs Purpose (mental fuel sources)

Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.
3/28/202221 minutes, 45 seconds
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Customer Acquisition Methods - don't start from scratch

Every marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))
3/25/202221 minutes, 34 seconds
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Changing ONE Thing (not 10) Is Enough

Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in. 
3/24/202218 minutes, 23 seconds
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Make Them Pay (money)

I understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)
3/23/202216 minutes, 38 seconds
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Leave Well, Maintain Bridges

Take your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...
3/21/202222 minutes, 22 seconds
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Life Balance In Business (meh)

One of the more frequent non-business questions I'm asked is "how do you balance work and life"? Honestly, Idk. But here's some ways that I TRY to... or just don't care.
1/19/202237 minutes, 25 seconds
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Offers That Won (109 Case Studies)

  Get the deep dive on 109 offers that won, over 300 pages, 2 years, $20k in R&D, and probably a "boom" somewhere...   Grateful for all of your support and patience!   Go grab the digital copy now for just $7 OffersThatWon[dot]com/book (physical copies available too)   The purpose of this book is to expose patterns in the offers that make it rain fat stacks of cash on the entrepreneur...   and even as "the offer guy" i was surprise by how firm some of the patterns were, which I've never seen before...   Treat this book like a directory, library, and inspiration for your next internet offer...   Grab your copy at OffersThatWon[dot]com/book
1/1/202220 minutes, 58 seconds
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What Happened To The Info Model?

Things have shifted, who CAN'T feel it? Here's what I think is starting to happen, and how I'm reacting to shift with the moving tide...  
12/15/202130 minutes, 40 seconds
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Why It's Not Called A "Marketing Funnel"...

Ever wonder why it's called a "SALES Funnel" and not a "MARKETING Funnel"...? It matters. In this episode I explore where I feel the role of marketing takes the back seat inside a sales funnel... Have a listen
11/28/202119 minutes, 33 seconds
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How I Learned To Build Sales Funnels

The talent of funnel-building requires the blend of a few skillsets. In this episode I'm going to show you the 3 skillsets that I already had, which helped be pick up funnel-building with ease.  If you want help building your next/first funnel, and if you wanna use my personal funnel-building checklist on your own, go take the live and free, 5-day Sprint at BuildYourPerfectFunnel.com...
10/2/202130 minutes, 54 seconds
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An OfferLab Pro Success Story: Yvonne Ruckert

Today I'm sharing the story of Yvonne Ruckert...who did a 5-figure launch in my OfferLab Pro on her first time. And it was far from perfect. She is an ActiveCampaign Genuis...but the funny thing is, she accidentally fell into ActiveCampaign. It wasn't her first skill. She learned it on the fly and made it happen. Yvonne is an example of what OfferLab pro can do for you. You can apply for it here: https://myofferlab.com
9/9/202127 minutes, 13 seconds
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Organic Leads For Life with Marley Jaxx

The HUGE problem with getting organic leads through social media is that your posts will be lost in the ether of Facebook in 24 hours, never to be dug up again. Marley Jaxx has opened my eyes to a new way of sharing my offers. Youtube videos are FILLED with that sweet sweet SEO. So when you post videos, they will remain there for a long time AND will gather more and more leads over time. The ROI behind YouTube is phenomenal and she's ready to share her secrets at OfferLaunch behind leveraging Youtube as a marketing tool for ETERNAL leads. Grab your ticket HERE to learn her methods: https://offerlaunch.com/
9/3/202131 minutes, 6 seconds
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"Steve, How Do i Get Things Done Faster?"

I wanted to answer a question that I get asked a lot: how do you get things done faster? It's pretty simple and straightforward. As Tim Grover would say, pressure is a privilege.
9/1/202117 minutes, 19 seconds
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Irresistible Funnel Design With Jake Leslie (ClickFunnels Lead Designer)

Building a sales funnel can be an intimidating process. It's not uncommon to have a lot of creative decisions that you need to make quickly. Luckily, I was able to get some insight into funnel design from Jake Leslie. He is Clickfunnels' TOP funnel designer...and is also someone that Russell Brunson and I personally use for our stellar sales funnels-- yep, he's THAT guy! He'll be talking at on stage at OfferLaunch to show you how to build drop-dead gorgeous funnels like a conveyor belt. Get a ticket HERE: https://offerlaunch.com
8/30/202126 minutes, 5 seconds
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Legal? Blake Nubar makes $1M in 25 Days! (how?)

Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....
8/20/202134 minutes, 7 seconds
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(re)Launch

I wanna address one of the greatest BROKE mentalities in entrepreneurs (in our funnel space online) that continues to rise up. There's a fundamental shift in your head that must take place once your funnel is done and your offer is good-enough-to-sell. Lets talk about it real quick...
6/30/202121 minutes, 9 seconds
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3 Ways I Removed The Sales Burden

At the start, Marketers are solely responsible for revenue. You may be the ONLY one driving sales in your company. Understandable, but INTENSE! Here's 3 ways I took that pressure off of myself so you can do the same. This represents your transition from Marketer to CMO.
6/23/202122 minutes, 31 seconds
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Build, Then Burn

Solving the problem of not knowing what you're "supposed to be selling, or doing" is as easy as trying a lot of stuff. As you know, entrepreneurs are the only ones who smile at the challenge, figure out their business, and STILL might shut it down. However, in this episode, I wanna tell you why it's SMART to build, then burn...
6/16/202117 minutes, 26 seconds
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ClickFunnels CEO, Dave Woodward, Shares Benefits Of Short Term Memory

Dave Woodward is KEYNOTING at OfferMind! In this episode, he shares some of his tricks for dealing with the negativity involved in growing any business. Also, "Dave, how did you become the CEO of ClickFunnels?". Let's dive in: Wanna join us at OfferMind? Grab your spot here: https://bit.ly/offermind_pod
5/25/202127 minutes, 1 second
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Kaci Brown's High-Ticket, Low-Volume Offers Online

Kaci's journey reminds me of mine. I NEVER thought I'd claim the title "coach", and I certainly never owned it until I heard someone else call me one. Kaci is gonna tell you about her simple path to high-ticket offers... Wanna here what Kaci has to share at OfferMind? Save your spot today: https://bit.ly/offermind_fbl
5/20/202128 minutes, 16 seconds
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Why Entrepreneurs (Can) Grow So Fast

Growth... sometimes sucks. It's ultimately epic and I'm so grateful for it (afterwards). If you're like me, you might feel that the ground is CONSTANTLY shifting beneath you as you grow at a rate that confuses (and intimidates) those who know you. Why...? Wanna know my framworks on offer creation? Save your spot at OfferMind Today: https://bit.ly/offermind_fbl
5/18/202126 minutes, 10 seconds
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Brad Gibb Shows A Financial Advantage Internet Entrepreneurs Have

Brad Gibb is a financial master. The skills you use to make a dollar, are NOT the skills you use to keep and grow your dollar. This episode will show you more about the advantage entrepreneurs have over those with a fixed income... Wanna hear what Brad has to share at OfferMind? Save your spot here: https://bit.ly/offermind_fbl
5/13/202127 minutes, 6 seconds
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Rhonda Melogy Made $5.5 Million With A $5 Product

Rhonda has been a main coach in my OfferLab program for 2 years. How come I'm barely learning about her insane ability to leverage Low-Ticket, High-Volume Offers? Hear about her journey and processes behind a 17-year, $5.5 million dollar business (with a $3-5 product)... Wanna Hear What Rhonda Has To Share In OfferMind...Save Your Spot Here: https://bit.ly/offermind_fbl
5/11/202129 minutes, 2 seconds
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Lessons From A $711,000 Studio Bill

The phrase "it costs twice as much and three times as long" is SO TRUE. We've just finished our epic studio, and here's what I learned (because frankly, I "wasn't tall enough" for this ride when I started it)... Need help on getting directions on what your next offer should be? come join us at OfferMind: https://bit.ly/offermind_pod 
5/6/202125 minutes, 51 seconds
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Mandy Keene Teaches The Quickest Way To Ruin An Entrepreneur's Journey

Mandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind: https://bit.ly/offermind_pod 
5/4/202135 minutes, 23 seconds
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I've Been Quietly Building...

Nothing in my company is the same as 3 months ago. I've recreated and reinvented EVERY product in the last quarter. Here's what I'm seeing and WHY I did it... Need help in getting directions? join us at OfferMind: http://bit.ly/offermind_pod
4/29/202117 minutes, 44 seconds
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WHY The Market Pays You (and what it does NOT care about)...

You need to be good at what you do, of course, but beware the juvenile-entrepreneur trap. Simply executing the role of entrepreneur keeps you broke for a reason. Keep this single important lesson in mind when you're learning the role of 'marketer', and you should skip a lot of pain... Still haven't broken 7 figures? Get on a call with us. http://blockbustercall.com
2/23/202119 minutes, 14 seconds
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Hunt The SINGLE, Next Problem In Your Company...

This simple 5-step formula is something I came up with about 3 years ago to help me REMOVE the noise in my head, and help me see the next step I need to be taking. It's become popular enough that Russell Brunson asked me to teach it at Funnel Hacking Live, and again in the One Funnel Away Challenge. Enjoy, take notes, keep CLARITY! Is OfferLab Right For Me? https://capitalistcoaching.com/block-buster-call 
2/16/202127 minutes, 46 seconds
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Ways To Fight Creeping, Natural Complexity...

Entrepreneurs create. BUT the pursuit of creation can cause MAJOR drag on the business. Every new thing created ALSO requires a significant amount of maintenance. Here's some of the steps I take to keep my desire for creation from becoming complexity... Ready for your next 2CCX award? Give us a call: https://blockbustercall.com/ 
2/9/202130 minutes, 43 seconds
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Capitalism vs (Disgusting) Socialism - The Holy War...

There's been a few times I've been scared to publish an episode because of it's topic... This is one of those times. Speak up. Buckle up. Trying to get your first (or second) 2CCX award? We can help. http://blockbustercall.com/
2/2/202130 minutes, 21 seconds
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Common Mistakes To Avoid On Stage - With Devon Brown

Devon Brown is one of the most talents Masters Of Ceremony (Emcee) I've seen or even heard of. He is the Funnel Hacking Live Emcee, he's been my own Emcee for several of my events, and is known in the industry as being the secret power to an event host. He's here to share with you what the most common mistakes are on stage AND why it's ok... What Would I Do If I Lost Everything And Had To Get It Back In 30 Days?  https://ofasignup.com/ 
1/21/202133 minutes, 21 seconds
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Increasing Confidence As An Entrepreneur

The most challenging part of this life-path (in my opinion) is the work you'll do on your own head to play this game well. Here's how to increase your confidence as an entrepreneur... What would I do if I lost it all? This is what my next 30 days would look like: https://ofasignup.com
1/17/202129 minutes, 7 seconds
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Get Rich, Give Back... (WHEN?)

Q: "WHEN DO YOU GIVE BACK?" A: You don't needa be rich to give back... I went "charity shopping" a few months ago so I could find a cause that was meaningful to me. We found one that has been powerful and I wanted to tell you about it. Stop talking about impact and start making one here: https://privatesectorfund.com
12/29/202029 minutes, 22 seconds
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Switch To VIRTUAL Events ...Why? (With Bari Baumgardner)

Who does Russell Brunson hire to run Funnel Hacking Live? Who does Tony Robbins hire to run EPW? Who does Jeff Walker hire to run Launch Live? Who do I hire to run my events? Who does (you get the point).... Sage. Bari and Blue. Don't miss this one! This year has been rough for MANY reasons. In order to adjust, we had to switch to virtual events... There's pro's and con's to Live vs Virtual Events. You can type "How To Run A Virtual Event" into a search engine, or just listen to this podcast where Bari reveals all the things you WON'T find on Google. Want to break six or seven figures at your virtual event? Go to http://sagerocks.com
12/24/202039 minutes, 44 seconds
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Selling MORE Of LESS (killing half my funnels)

46 funnels since I left ClickFunnels. That's how many I've personally launched. THAT'S A LOT! You DO NOT need that many... Here's why I did it, AND why I'm killing over half of them... If you had a year left to live...what simple, lucrative offer would you create to take care of your family? Hit the link below to find out: https://yourfinaloffer.com/registration-v1
12/22/202020 minutes, 3 seconds
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My Last Mastermind Takeaways...

There were 3 specific themes from the last mastermind that I went to and, without question, they're gonna increase the revenue in my business. I thought I'd pass them on to you... Wardrobe Looking A Little...Broke? https://capitalismswag.com/pig40069815
12/17/202027 minutes, 56 seconds
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Skip 'GOTCHA!' Marketing

Selling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced… ...And never apologize for selling! In this episode, I really want to drive that point home and explain what different types of marketing you can use to sell, sell, sell… and keep selling way after the launch. This is the type of stuff I’ll be teaching at my in-person event Workshop for Profit… It’s a LOT, so grab your pen and paper and let’s get started!   Key takeaways: Why the launch itself is NOT enough (00:57) A series of mini-events before the big event... (05:18) Here’s what interruption marketing really means (07:25) The point when people ask you to sell them things (11:54) Building relationships by stepping out of the box (16:46) What is hope marketing and why it sucks so much (21:54) This is how and WHY I teach and organize events (24:31) Additional resources Want me to review your offer? Reserve your spot for Workshop for Profit NOW Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
12/8/202027 minutes, 51 seconds
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Wussification of Society?

I don't believe we're a generation of pansies... I don't believe we've inherited a theme of failure. I don't believe my peers have a lack of discipline... I DO believe we have a terrible addiction.  To be honest, I am sick and tired of people saying that millennials are weak. This generation is simply having to deal with very different challenges than our grandparents. And I think one of those challenges is the giant megaphone that is the internet. Everything is amplified and it all seems larger than it really is. Let’s dive in and explain personal and business implications...  Key takeaways: Sometimes you have to do things that suck (00:57) The generational gap and what it entails (04:29) Why everything seems so crazy right now (09:15) Our big addiction and why it’s so dangerous (13:23) This is what we have to start doing… right now (17:58) Put yourself in situations where you can grow (22:04) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
12/3/202028 minutes, 27 seconds
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FIXING the Launch Business with Russell Brunson

Russell Brunson shares how he fixed the Launch Business trap. There's a specific set of activities used to launch a product, but a totally different set of activities to evergreen a product.  We also discuss how Russell came up with his best ideas, what to do if you’re stuck at the $1 million mark, and how to revamp your launches. I've never heard Russell teach this stuff, so brace yourself. And if you wanna hear his whole speech, go get the recordings of my last event at OfferLaunchpad.com. Enjoy! Key takeaways Back when I just started working for Russell (00:57) Russell’s foolproof method to get hot traffic in (05:00) How to relaunch the funnel for maximum profit (09:40) The evergreen tactics Russell uses for his products (13:03) How to find your purpose and go after the right thing (17:12) This is how Russell’s sales calendar looks like (22:07) Russell is writing a new book and this is how he does it (23:49) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
12/1/202027 minutes, 29 seconds
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The $1m-in-25-Days Strategy (From Scratch) With Blake Nubar

This shocking story will show you a lucrative strategy that anyone without a product can use to make it rain. From zero, with no product, to $1m in 25 days, and on to $7m in one year. You'll wanna hear this one… Blake Nubar leveraged other people’s email lists to launch for millions in profit. What? Isn’t email dead? No, my friends, and if you’re not building and nurturing prospects through email, you’re missing out on major cash flow. Tune in to hear how Blake went from 0 to $1m in less than a month and if you wanna hear his full 60-minute strategy, go get my event replays at OfferLaunchpad.com...   Key takeaways: Blake’s beginnings in the world of marketing (01:12) How he figured out and implemented this strategy (03:19) The first round: just a FB group and no product (06:20) How to build relationships and gain access to lists (11:25) A short recap of this killer sales strategy (16:31) Here’s why this strategy is better than paid ads (19:20) This is where you can hear the full strategy from Blake (23:14)   Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
11/26/202027 minutes, 33 seconds
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Using the Internet for High Ticket Offers with Robbie Summers

The internet is powerful, obviously, but it also hinders sales ability. Here's how to treat the internet so your high ticket sales don't suffer. Robbie Summers is a genius and the top salesman at ClickFunnels… And today he’ll give us a sneak peek of the cash flow strategies he’ll share at Offer LaunchPad 2020! So if you have an offer you want to launch for profit and design it so it generates a constant stream of cash… This is the event for you! For now, let’s jump into the episode…  Key takeaways: This what Robbie Summers does for ClickFunnels (00:57) What’s a high ticket offer and how to design it (04:19) Overcoming impostor syndrome to charge more (07:54) How to get quality leads for your high ticket offers (15:32) You should be able to pick and choose your clients (18:51) Here’s what awaits you at the Offer LaunchPad event (21:36) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
11/10/202024 minutes, 28 seconds
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HELP! My Funnel Worked! with Brad Gibb

You've gone through the work of creating a lucrative offer, funnel, and launch, but STILL face being broke after getting your 2 Comma Club award... WHY? How does that happen and what fixes it? Brad Gibb fills in the gaps with this powerful interview... I don’t normally bring people for interviews, but Brad Gibb is my trusted friend and advisor who helped me bring in a consistent cash flow!  Because the fact is, no matter how much you earn, you’re not gonna build true wealth unless you get a proper financial education. That’s what Brad and his company do, and today he will share some of his favorite cash flow tactics. If you want to learn the whole nine yards from Brad, make sure to get your ticket for my next event, Offer LaunchPad 2020! Key takeaways: Financial advice for someone doing their first launch (01:11) How to structure your business for profit (07:44) Here’s where Brad’s financial expertise comes from (12:36) How to play the money game, from 0 to 100 million (20:53) What I learned from Brad and what you can learn too (29:08) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
11/5/202037 minutes, 9 seconds
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Creating A Celebrity Launchpad (true story)

This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel.  It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door. Another thing that often happens with funnels is that you’ll end up creating a lot of products around the funnel itself. These products are often called “funnel dust” and you can leverage them to pay off the funnel! How? This is exactly what we’re gonna find out today…  Grab some popcorn and get ready for a thicker wallet. Key takeaways: What I did in my most recent campaign (00:57) This strategy brought 150 grand in two weeks (04:28) How to recognize and leverage your funnel dust (08:21) Here’s where to learn how to create a launchpad (13:16) The way this famous marketer created buzz (18:12) Why you NEED to have a launchpad ready (26:14) This is what I’ll teach at Offer LaunchPad in November (28:11) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
11/5/202030 minutes, 36 seconds
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My Headline Writing Trick—And I'm NOT A Pro Copywriter

Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes…  "How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer.  In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the best copy in the world won’t do much. Today I’ll share my hook-writing strategies and if you register for OfferLaunch Pad 2020, we will go through the entire process together…  Key takeaways: How to get your message to the next level (00:57) You need to zero in on your dream customer (02:49) Do you have a troubleshooting framework set up? (06:24) What to do when you change your dream customer (08:44) Here’s how to position your offers so they SELL (11:26) The three things you need to be clear about (14:56) The chance to learn all my cashflow strategies (18:49) Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
11/3/202023 minutes, 15 seconds
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He Said To “Trim The Shoots”?

This episode is dedicated to the million ideas we all have every day. I constantly "suffer" from an insatiable curiosity, and I'm sure you do too. It's our gift AND curse. Here's how I handle it… In this lifetime, we can only get really, really good at probably three things tops… So we need to SIMPLIFY. Choose one thing you want to build and dedicate your time to. Then build a business around it. But don’t waste time thinking: “I could do this, I could do that…” Yep, you could probably do all that, but you need to choose. The sooner, the better! In this episode, I’ll share my process for trimming down the shoots and finding that one thing I really need to be doing…    Key takeaways: Here’s why I had so many business failures (00:57) The very important lesson I learned from yard work (02:49) You have more success saying NO than YES (07:35) Look at your business and then trim the shoots (11:40) This is why you need to simplify right now (14:37)   Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets   If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/29/202019 minutes, 28 seconds
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Mailing 8,847 Letters (to you)

Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event.  I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel… There are a lot of ways to do that, a lot of cool campaigns and strategies (that I’ll also be teaching at OfferLaunch Pad). One of them is direct mail. Yep, direct mail still works! In this episode, I’ll share how we planned the direct mail campaign for the OfferLaunch event and how each letter was designed to attract and generate the sales-based noise. So check out how I lace all the letters together... Key takeaways: How I plan the campaigns for my live events (00:57) Here’s what sparked the idea for this campaign (04:09) Figuring out how to do a creative direct mail campaign (08:27) This is what the first piece of the mail looks like (10:06) Here’s the secret… welcome to the campaign (15:50) How I made the direct mail campaign happen (17:58) These are the things you can learn at my next event (19:01) Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/27/202023 minutes, 20 seconds
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How I Create Speeches And Frameworks

This is the process I use for creating my frameworks for products and speeches. If you have any forward-facing material, you can use it too. It’s not an easy fix, but over time, this will make your stuff world-class…  The key is always simplicity. Make your material easily digestible, with your audience in mind. You’re making this for them, not for you.  Also, practice! I spend hours practicing my material, even if I know exactly what I’ll be talking about. If you’re getting on the stage, you want your message to come across in a clear and engaging way, and you can’t just wing that. Another great idea: find your core topics and really dig deep into that material. Make it your business to become an expert for those topics and have core material always ready to go. The greatest trick of all is having a developed framework in your mind… How does that work exactly? Tune in to find out!   Key takeaways: How I upped my teaching game between events (00:57) Coming up with new stuff vs. perfecting what you have (05:41) Practicing is a crucial step if you want to get better (10:02) Why it’s a good idea to have stock speeches ready (16:25) How to develop a framework and think faster (19:54) Become the best in the world at what you do (22:40) What I’m obsessed about—my gift to the marketplace (27:38)   Additional resources Check out Offer Launch and get your ticket now! Get your free Lucrative Launch PDF for more strategies! Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/22/202030 minutes, 21 seconds
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My Early "Gray Hat" Email Mistake

Not all lists, opt-ins, or leads are created equal. About 7 years ago I got a little too close to the ethics line on an email campaign. Here's what I did and what I learned… You can have a list with a million emails, but that doesn’t mean these are leads. Traffic is great, but unless you get conversions, you will go broke. In this episode, I want to talk about email lists, distribution, and how to turn an opt-in into a real lead… I also want to tell you about the time I went “gray hat”. I’ve since only been doing “white hat” marketing, but aside from the ethics issue, this thing I did didn’t even work!  Let’s find out why…  Key takeaways: My first real learning opportunity (00:58) It’s all about the conversion rates (05:39) So here’s what I did (and why it didn’t work) (09:22) Why opt-ins are not leads, at least not yet (13:14) What can you get in my Offer Launch event (18:33) Don’t be afraid to follow up until they buy(20:25) Additional resources Learn how to launch for profit Offer Launch Get Russell Brunson’s book Expert Secrets Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/15/202023 minutes, 30 seconds
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Should You Become A Guru?

When should I start coaching? This is a question I often get, and in this episode, I’m gonna answer it straight…  Starting a business with the intent to become a "guru" can be awesome… or it can become your downfall. Every time you communicate with the market you're either providing value or being annoying.  So what is it that qualifies you to be a guru? And what exactly is a #fakeguru? There are 3 things that I think give you permission to call yourself an expert and go out there and teach.  In this episode, I explain what’s the ONLY time I think someone should purposefully "become a guru"... Key takeaways: What I did to get where I am now (00:57) Who is and isn’t a “fake guru” (05:21) Here’s what qualifies you to do anything (09:00) The 3 things you need to become a guru (11:59) So when are you ready to start teaching? (17:57) Additional resources Reserve your spot in my two-day virtual event Workshop for Profit Get Russell Brunson’s book Expert Secrets Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/13/202021 minutes, 10 seconds
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How To Increase The Value Of What You Sell

The economy changed. Don't waste time wishing for it to change back. In this episode, I’ll tell you how to remain useful and selling to the marketplace. We’re in the new normal, and the faster you stop counting down the days till it goes back to the way it was, the better for you and your business. Because listen to this: YOU CAN STILL SELL. Maybe you need to restrategize, retool, rethink your business, but the marketplace is there.  In this episode, I’ll explain some fundamental principles about wealth creation, product vs offer, and I’ll tell you my foolproof strategies for adding value to your products…  So buckle up, because this episode is the mini-course you need right now! Key takeaways: Make the best of whatever is there (00:57) The two different ways to get rich (03:59) The difference between a product and an offer (07:06) Understanding the definition of value (10:35) The reason my offers are so good (14:40) The first strategy to increase your value (16:09) How to leverage the power of storytelling (17:29) The best method to do guarantees (26:52) Another great method to increase value (28:42) A short recap of all the principles and methods (30:29) Additional resources Reserve your spot in my two-day virtual event Workshop for Profit Register for the free virtual summit Your Final Offer Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/8/202036 minutes, 11 seconds
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Campaigns That Filled My Live Event

When is the funnel ON? Even if you have a great funnel, it’s not gonna do you much good unless you launch for profit! And launching means generating noise through sales-based events… the campaigns. Today I’ll tell you about 16 different campaigns that we used to fill our live event last year. We got 650 people! That was a huge success for us, but it wasn’t done overnight. Funnels may take a few days to build, but the campaign part of it takes weeks. You simply NEED to generate noise in the direction of your offer. I’ll tell you how we did it and I also want to announce our new event and what we’re doing to launch that. So let’s get into it! Key takeaways: Going from 150 people to 650 people attending (00:48) Never launch a funnel without a plan (02:49) The detailed process of launching this event (03:48) Anything can be a campaign if you plan it right (05:49) How to roll out campaigns to get attention (09:04) Is being funny a good sales strategy (11:49) What to do before, during, and after launching (13:20) Everything you need to know about campaigns (16:58)   Additional resources Save your seat for my one-time, virtual event OfferLaunch that’s set to increase cash flow to your existing offers Register for the free virtual summit Your Final Offer Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/6/202020 minutes, 22 seconds
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The First DIRTY Spam Email

Let’s go down for a little marketing history lesson. WHEN did "spamming" start? WHO started it? WHY? Because when we look at history, we understand that there’s no such thing as “internet marketing”. Marketing is a set of principles, not platforms—we just use the platforms to do the principles. So from the first direct mail campaign and the first spam email to today’s paid ad campaigns and free distribution platforms… Marketing remains the same, the same set of principles for everyone who does it.  And if you get those principles, then you can be a great marketer on EVERY platform, the old and the new. In this episode, I want to take a look at that history and also talk about what marketing really, actually is. Let’s jump right in! Key takeaways: A short history of the internet (01:05) The first email, the first online purchase... (03:12) The internet is still very, very new (10:15) The old ways of marketing are still worth it (11:58) What marketing ISN’T and why you can’t “miss out” (14:08) So what is the actual definition of marketing (17:58) A quick summary of different marketing definitions (20:18) What my event OfferLaunchpad is going to be about (21:59) Additional resources Get on the waiting list for my one-time, virtual event OfferLaunchpad that’s set to increase cash flow to your existing offers Register for the free virtual summit Your Final Offer Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
10/1/202024 minutes, 18 seconds
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The Question That Upgrades My Business Every 6 months

It didn't start on purpose, but about every 6 months, I tend to ask ONE very important question. It's a hard question to answer, but answering it forces my business structure to upgrade.  Every time I asked this question, something crucial changed that allowed me to make more money, have more time, be more productive.  This question is also important because it stops you from comparing yourself to other people. The only thing you need to look at is what you were doing, yesterday…  Asking this question is one of the main reasons my business took off (it's not comfortable). So here's the question… Let’s jump right in! Key takeaways: Why I decided to build an actual office (01:19) The one mistake we make that’s devastating (04:10) Here’s how you honor your own journey (07:58) Asking this question opens so many possibilities (06:24) What really defines your self-worth is… (13:18) Additional resources Go sign up for my Workshop for Profit Register for the free virtual summit Your Final Offer Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/29/202016 minutes, 14 seconds
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Are Two Comma Club Awards Legit

Brace yourself... a million dollars doesn't go that far. Here's the four-phase goal of what to DO with a million bucks… Sometimes I hear this or that financed his million dollars for the award… So it must not be legit… What?  There will ALWAYS be people who are cheating! But is the focus on them really the best use of our time? Go out there and SELL! We have 2-3 people joining the Two Comma Club every week now… Don’t let anybody tell you that’s not an awesome result, because it is!  But I also want to tell you—that’s just the first step! There are three more phases that you need to go through before you can really call yourself a millionaire…  In this episode, I’ll go through those phases and why each one is important for your entrepreneurial journey.  Let’s jump right in!   Key takeaways: First things first—the Two Comma Club is absolutely legit (01:05) The three balance sheets you NEED to understand (04:46) The four phases that make up this entrepreneurial game (07:04) Selling a million dollars vs making a million dollars profit (10:46) This is the phase that’s most important and the most difficult (14:07) What skills do you need to acquire to sell that first million (15:42) Your attention is priceless—don’t waste it on fakers (17:47)   Additional resources Go sign up for my Workshop for Profit Get your free copy of Russell Brunson’s Traffic Secrets Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/24/202020 minutes, 59 seconds
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3 Dream Customer Criteria (To Increase Cashflow)

There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line… So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services? These are the questions you need to ask because that’s what makes YOUR business successful.  This is super important! When you figure out how to find your dream customer, you WILL see increased cash flow and a faster sales cycle. In this episode, I will share some of my own strategies that help me target my dream customers. I know these tips and tricks can help you too. In fact, this episode is a course in and of itself, so do listen to it a couple of times. You can also find a more detailed story in Russel Brunson’s book Expert Secrets.  Ready? Press play! Key takeaways: It’s important that you actually LIKE your customers (01:00) Writing for Russell on market selection and positioning (03:44) A market and a customer are NOT the same things (07:25) The criteria that make someone a dream customer (10:45) Who are the customers you shouldn’t be selling to (15:37) The personality type who is the easiest to convert (19:34) You shouldn’t be the first person to sell them this thing (21:29) An exercise: Deciding on the right type of marketplace (25:07) Additional resources Go sign up for my Workshop for Profit Register for my virtual summit Your Final Offer Get your free copy of Russell Brunson’s Traffic Secrets Aaaand get your free Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
9/22/202032 minutes, 19 seconds
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What Paid Ads Drivers Wanna See To Feel Cozy...

From my experience, here's what you as a sales funnel builder need to tell your paid ads drivers to make a successful campaign. These are the ways I make sure my money goes as far as it can… Don’t rely on just organic—paid ads offer unmatched consistency and speed to evergreen campaigns! Paid ads are also a whole thing that I don’t know much about. I could learn, but I’d rather focus on launch strategies, campaigns, and sales.  If you’re anything like me, you need to do what I do and hire the best paid ads drivers. How did I do that?  In this episode, I’ll tell you how I found my paid ads person. I’ll also tell you the questions you need to ask them in order to get the most out of your ads.  Plus, you’ll find out which data paid ads drivers need from you so that they can do their job right. Let’s dive right in! Key takeaways: Why you need to have paid ads running (01:41) Find a paid ads driver that’s worth the money (05:41) Here’s why I hire out for these and other tasks (12:43) The numbers your paid ads driver needs to see (15:09) Another thing that makes paid ads drivers happy (17:12) Why I do paid ads as the last part of the campaign (18:31) Here’s what you need to take away from this episode (27:02) Additional resources Go sign up for my Workshop for Profit Get your free copy of Russell Brunson’s Traffic Secrets Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/17/202031 minutes, 49 seconds
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Rich Student, Poor Student

Welcome back to Launch for Profit everyone! In this episode, I want to talk about my experiences as both a student and a teacher. If you’re just starting out and learning new skills, this is the episode you need to hear.  First of all: Tthe teacher does NOT make the student. If you just listen to the lessons and do the assigned tasks, you won’t get far. You need to be PROACTIVE in your approach to your own education. No one cares about your success more than you do. You can’t put your fate in the hands of your teachers. They’re there to guide you, but you need to implement and apply that knowledge at every turn. Another point I want to make: don’t be embarrassed to sell and don’t be afraid to reuse old campaigns. In fact, replicate the things that were successful in the past.  I’ll expand on all this in the episode, so go listen right now! Key takeaways: Don’t complain, apply the knowledge you get (01:00) The biggest mistake a student can make (03:31) Your teacher can’t care about your success more than you (05:01) Paying the teacher doesn’t mean automatic success (06:54) Replicating the previous success models is key (09:53) Learn from your own experiences as a customer (14:05) If you want to get rich, don’t take advice from broke people (18:03) Additional resources Start your free trial at ClickFunnels today! Get your free the Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/15/202023 minutes, 56 seconds
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How I Build Most Sales Funnels for Free

This is Launch for Profit and today we’re talking funnels! You know that I spent years as a 'professional funnel builder'. Here’s the thing: I don't actually build my own funnels anymore. In this episode, I’ll tell you how I get those funnels built by others, professionally, for free, almost every time... And before you go and say: Steve, that’s easy for you, you have your lists and your people—guess what? I didn’t have these things when I started out! You gotta work with what you have, you have to be creative.  Maybe you can’t apply all the strategies I’ll share today, but you can understand the principle. You can understand the mindset and leverage all the resources available to you.  What matters is getting that funnel out the door and making money. Sell hard and never be ashamed of it. Use every option you have. So if you want to learn how to get your funnels made for free, let’s jump right in! Key takeaways: How I articulated this process into an actual strategy (00:59) The way I work with my funnel-building team (04:50) Leverage your assets and plan for a 6-figure launch (07:31) The real money lies in the evergreening your campaigns (10:54) Letting money solve all your issues is not profitable (13:13) How I expanded my two-week free ClickFunnels trial (16:52) Additional resources Start your free trial at ClickFunnels today! Don’t forget to get your free Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/10/202021 minutes, 22 seconds
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How I Stay in Flow With High Energy

Welcome back to Launch for Profit! This episode will be a bit different than the others! I want to talk about willpower, mindset, and the tips and tricks I learned that helped me succeed. I’m often asked: “Steve, how do you stay 'on' all the time? How do you get into 'flow' so quickly?" This is what I want to answer today. I really believe that willpower doesn’t exist, it doesn’t help much. It’s all about setting yourself up to do what you need to do.  What helps me is setting up my environment and dedicating space to certain tasks. When I sit at my desk, this is my work time. When I’m in my living room, that’s my time to relax. So how do I stay ‘on’? Let me tell you, I don’t always want to work. I don’t always want to show up and do what I have to do. But I do it anyway because I set up my environment so that it’s easy to do whatever needs doing.  Today I’ll tell you how I did that, what I learned in all these years, and how you can apply some of these methods too. Let’s dive right in!   Key takeaways: Learning how to learn and overcome the mindset of failure (01:47) The first step is being direct and HONEST with yourself (06:22) The choice is always in your hands, no need to feel forced (09:02) Creating an environment that sets you up for success (12:12) The routines I set up that help me show up and do things (17:36) My approach to problem-solving and finding solutions (22:14) Finding the balance and understanding your own flow (27:47)   Additional resources Download the Lucrative Launch PDF for more strategies  Reserve your spot for “insider access” workshop with me And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/8/202032 minutes, 29 seconds
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Direct Mail Models Used Online

Hello and welcome back to Launch for Profit! In this episode, I show two successful direct mail campaigns (one of them is mine) and how to use the same lessons online. The principles of launching don't care about the platform—a message that converts will convert anywhere. When you think about marketers before the internet, how did they sell stuff? They used direct mail. This just means they sent out physical mail, they crafted campaigns and sent them to people. And the thing is, direct mail still works. It still works, I used it in some of my campaigns, and it absolutely worked. There’s also a lot of lessons to learn from direct mail strategies, lessons that can be transferred online. Because the fact is, the platform doesn’t really matter all that much. If you have a good message, a converting message, it will work whether you mail it out or put it on TikTok. So let’s dive right into it and talk about some great direct mail campaigns!  Key takeaways: Understanding why and how direct mail works (00:57) How one guy got a job of his dreams using direct mail (06:00) You need to repeat the pitch in every piece of the campaign (11:33) How I did the Dream 100 campaign through direct mail (14:14) Here’s why market saturation is actually a good thing (19:19) The three most important things to learn in this episode (20:07) Additional resources Download the Lucrative Launch PDF for more strategies  Reserve your spot for “insider access” workshop with me And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/3/202023 minutes, 16 seconds
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Ways to Increase Profits, Post-Launch

There are three areas that I look at to increase the profits of my business. In this episode, we're going to look at each of them and simple places to keep more of what you make... This show is all about launching for profit, but if you want to build a successful business around that, you also need to focus on what happens after the product is launched. Whatever money you have coming in, you will have to give some of that away, whether it’s through the cost of a product or the cost of acquiring buyers.  Today I’ll talk about some very serious business strategies that will allow you to keep more of what you make.  You can use these strategies pre-launch, during the sales process itself, or way after the launch.  There’s a lot of ways to increase your bottom line, so buckle up and let’s dive in!   Key takeaways: How a smart CPA can save you tonnes of money (00:57) Is what you’re selling really worth the work behind it (05:53) The three areas that can help you make more money (10:00) Ways to make your campaigns more profitable (12:34) How to cut down the cost of product and boost sales (15:26) A simple way to increase your profits in a funnel (21:00) Strategies to get “second money” coming in post-launch (25:17)   Additional resources Reserve your spot for “insider access” workshop with me Download the Lucrative Launch PDF for more strategies  And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
9/1/202032 minutes, 8 seconds
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Solving Low Cashflow

Welcome back to Launch for Profit! In this episode, I will talk about my go-to methods to increase cash flow from current offers. Low cash flow is rarely about a bad offer, and I’ll tell you what you need to do to get the money flowing in. The one thing you always need to remember: money is a byproduct of marketing. If you’re not getting enough cash from your sales, that’s usually because your product is not attracting enough attention.  So before you go and try to fix or change or invent a new product, ask yourself: what more could I do to properly market this thing? Am I having enough sales-based events? Are my campaigns strong?  In this episode, I’ll tell you how Albert Lasker invested orange juice and saved a company through marketing.  I’ll tell you how I do it, and I’ll tell you how you can do it, so be sure to tune in! Key takeaways: Old-school marketers case study - Albert Lasker (00:57) Getting nervous because I needed a big cash bump (04:36) Why you need to find new ways to sell the same thing (07:36) The three hats you need to wear if you want to succeed (10:32) This is the hat that equals revenue and steady money flow (15:43) Understanding that marketing solves most of your problems (18:55) Additional resources Launch your first funnel with the One Funnel Away Challenge Download the Lucrative Launch PDF for more strategies  And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
8/27/202027 minutes, 7 seconds
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Fitting Into What They Already Know

Hello everyone, welcome back to Launch for Profit! Today, I want to dive deep into the psychology of sales, specifically, how to craft a great sales message.  The key to any good sales campaign is customer research.  You need to know where your customers are on their journey. You also need to figure out where you want to jump in—are you marketing to beginners or advanced buyers? Because a key to a successful sales message is tapping into existing knowledge. If your audience is already educated on what you’re selling, it’s that much easier to sell to them.  This where it’s useful to check out what they’ve been buying from your competition! In this episode, I’m going to talk about how I position a sales message so that it CONVERTS, and I’ll tell you how Russel did it, and how David Ogilvy did it for Dove. So tune in and let’s jump right into it! Key takeaways: Old-school marketers case study - David Ogilvy (02:10) How ClickFunnels tapped into and conquered their market (07:00) A dream client: a short sale cycle plus a short success cycle (09:20) Have your customer’s journey mapped out on the wall (14:50) The real questions to ask when finding your dream buyer (16:00) Additional resources Want a sustainable cash flow? Sign up for Your Final Offer! Download the Lucrative Launch PDF for more strategies  And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
8/25/202021 minutes, 39 seconds
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Campaigns Aren't Really About Your Product

Welcome back to Launch for Profit! In this episode, I’m talking about reusable marketing. Here’s the bomb: you don’t have to recreate your campaigns every time.  I often get a question: Steve, how do I make something profitable again? Do I need a new campaign? Nope! Let’s say you launch a campaign and get some sales. That means it’s working. And if after a while, you want to relaunch that product, just use the same campaign.  It’s as simple as that! People often think that they have to reinvent the wheel all the time, but that takes a lot of brainpower and energy. When you hit gold, you want to keep that cash flowing in. And if you’re thinking that your customers sick of getting the same message, that’s not true.  More likely, by the time you get sick of repeating it, it will be the time that people finally start to notice your offer.  If you want answers to more of your questions, I’m doing a Workshop for Profit, where you get two or three days of consultation time with me.  Check that out and tune in today to learn more about reusable marketing!   Key takeaways: One of the most common questions I get (02:08) Relaunching an offer again… and making money again (02:44) Giving your customers another opportunity to purchase (06:51) The real purpose of a campaign (hint: it’s not the product) (09:08) One of the crucial principles I learned about money and time (12:51) There’s no need to give up on reusing something that converts (16:09) It takes a lot of reminding before someone says YES (18:51) Give up the false belief that your message is getting annoying (23:29) The best way to get your questions answered by yours truly (25:29)   Additional resources Sign up for the Workshop for Profit Download the Lucrative Launch PDF  Get your free trial at ClickFunnels So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
8/20/202028 minutes, 4 seconds
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A Short Road To The Thicker Wallet

Welcome back to another episode of Launch for Profit! Today I’m going to share one of the most effective, cashflow-increasing practices that I ever did. Russel Brunson once asked how would I get by if I had to start from scratch, with no list or following. The trick was, you only get 30 days to get it done. At the moment, that was exactly my situation, so I took to this challenge with passion! What would your strategy be? Because let me tell you, out of the 30 people Russel interviewed for this challenge, all of them, including me, spent the majority of those 30 days on sales and generating sales-based attention. You can learn all these strategies in the book called 30 Days. So go read that and then ask yourself: Are you dedicating enough time for marketing and sales? Are you producing quality content, building your lists? Are you doing everything you can to get the cash flowing? In this episode, I will show you some really short paths to more profits that may already be right in front of you. You can also sign up for the One Funnel Away Challenge and get the 30 Days book for free! Anyway, grab a pen and let’s dive in! Key takeaways: How I wrote a chapter on my 30-day strategy for Russel’s book (01:32) Why you need to focus your time on sales-based activities (04:39) What is the one real asset in any internet-based business (07:10) My strategy for attracting buzz for my offer and launches (08:45) The most important skill every marketer should master (12:21) How to take control of your time and become more productive (14:41) Pitch something to someone every day—own your career (16:58) Additional resources Take the One Funnel Away Challenge and get the book for free Download the Lucrative Launch PDF Get your free trial at ClickFunnels So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
8/18/202021 minutes, 5 seconds
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Challenges Of Transitioning From Launch, To Evergreen

Hi everyone and welcome back! In this episode, I wanted to bring your attention to evergreen strategies and systems. Once an offer is successfully launched, there’s a lot you can do to keep cash flowing consistently, and today we’ll see how that’s done.  The trick is, launch campaigns and evergreen campaigns require a different set of skills. If you’re anything like me, you get excited about the launch, about getting an offer out the door.  But I’ve often fallen into the same trap—I forget to look back and turn my funnels and my offers back on. You can still make money off old offers. You just need to evergreen them. Plug them into existing systems and jumpstart consistent sales.  I realized I haven’t been doing this, so this quarter, we decided not to do any new projects. We’re just looking back and seeing which funnels can be turned on again. We are developing a great process, and there’s a lot I want to share with you today.  You can see what I’m talking about in a live case study over at Your Final Offer. I’ve asked marketing giants what would be their one final offer. Something that could generate money for years to come.  So if you’re tired of living launch to launch and you want to establish a sustainable cash flow, be sure to tune in today! Key takeaways: Looking back at things that worked and asking are they STILL working (01:06) The process is different for launching and evergreening offers (04:00) One successful funnel can set you up for life if you evergreen it (06:38) Launching and evergreening are two different processes (08:44) Even if your attention shifts away from a funnel, leave a system in place (10:20) Different systems and strategies to use when evergreening an offer (12:31) Ask yourself what would your final offer be (and get consistent sales) (15:32) Even the break-even or list-building funnels can become great evergreens (17:30) Anyone can fall into the Launch Loop trap—learn how to get consistent cash in (19:07) Additional resources Go to Your Final Offer to see how evergreening works Download the Lucrative Launch PDF  Check out Traffic Secrets by Russell Brunson Get your free trial at ClickFunnels So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
8/13/202022 minutes, 26 seconds
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Why The Rich DO Pay Their Fair Share of Taxes

Welcome back to Launch for Profit! In this episode, I’m going to talk about taxes. That’s right. Specifically, I’m going to explain why I think that the rich do in fact pay their fair share. And I’m going to tell you how to play the game right.  First off, there are always people who are not paying their legal share, and those can be both rich and poor people. There are always those who try to sidestep the system.  But here’s the thing: if you understand the tax system and if you play by its rules, you don’t have to pay that many taxes. Taxes are not a penalty program—they’re there to incentivize businesses to invest in certain parts of the economy.  And if the IRS is happy, then the rich ARE paying their fair share. That’s it, that’s all. This is going to be an emotionally charged episode, but you know I feel passionate about this.  It’s going to be useful to everyone who’s afraid of making more money because they’re afraid they’re going to have to pay more taxes. A lot of people out there don’t understand how wealth works, so let me give you some tips and tricks! Buckle up and tune in, this one is going to be wild! Key takeaways: Why I’m talking about this and why I think it’s helpful to you (01:23) Paying taxes is not patriotic and never has been—here’s why (5:47) How tax breaks function: taxes are not a penalty but an incentive (11:20) If you get a tax refund, you’re not playing the game right  (18:16) Taxes are not political and the tax code is not black and white (21:18) Additional resources Get the Tax-Free Wealth book  Download the Lucrative Launch PDF  Check out Traffic Secrets by Russell Brunson Get your free trial at ClickFunnels So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
8/11/202029 minutes, 39 seconds
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Launches That Cause CHARGED Emotion

Welcome back to Launch for Profit! We’ve been doing really well with this new podcast, so thank you for listening! In this episode, I will teach you how to generate positive attention for your brand. Trying to break a new market with your products or services can be a daunting task. There is a LOT of work to be done, and it takes a long time.  But that’s just one option. Today I will tell you about another strategy, the one that I used to launch most of my products.  Instead of starting a new topic, think about social issues that you believe in. There’s a lot of attention around these issues. You can find positive and meaningful ways to tap into that sphere. I’m a huge proponent of capitalism. So that’s my thing, and by putting it front and center, I immediately become a voice for likeminded people. I also filter out the people who wouldn’t go for my products anyway. So what’s something you believe in? How can you supercharge your launches to make them more impactful? Let’s find out!  Key takeaways: The one thing I learned in the army that was a game-changer (3:07) Why I would never tie a political stance to a brand (6:31) Creating attention where there is none is not the only option (8:54) How to surf the wave of already existing attention to raise your profile (12:51) The best way to emotionally charge your launch and get an automatic following (16:46) How I launched my products on the back of an existing movement I believe in (22:07) Additional resources Visit Capitalist Swag to see how it’s done Download the Lucrative Launch PDF  Check out Traffic Secrets by Russell Brunson Get your free trial at ClickFunnels   So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
8/6/202026 minutes, 5 seconds
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A 2 am, $800K Campaign

Welcome back, everyone! In this episode, I want to hammer one point home: these really are crazy times but you can still make your money! Plus, I will teach you how to rock a fire sales campaign.  The one question I’ve been hearing a lot these past months is how to find a way to sell in this new economy. People are scared and they think there’s no more money to be made. WRONG.  This kind of thinking will only slow you down. Now is the time to flex your campaign muscles and go for it! Everyone is home and everyone is online.  That’s a huge market right there. You need to tell them what you’re selling and you need to create urgency and interest.  Fire sales campaign is something Russel Brunson and I did overnight. In just three days, that campaign made $800K!  Want to learn how to do that? Tune in today and download the Lucrative Launch PDF! Key takeaways: A one time offer can be a great way to upsell older products (2:10) Creating a countdown clock that makes sense and sells every day (3:41) What you can find in the Lucrative Launch PDF and why you need it (8:48) Joining Russel’s inner circle and how I finally understood what I was selling (10:24) A great strategy for you to get paid to create stuff and upsell your products (11:50) How to survive in the new economy and explode your business and cash flow (14:01) The mentality you need to adopt if you want to thrive in these crazy times (16:03) Drop the negativity and leverage the Lucrative Launch PDF to push forward (19:17) Additional resources Download the Lucrative Launch PDF at https://launchforprofit.com   Check out Traffic Secrets by Russell Brunson  Get your free trial at ClickFunnels So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
8/4/202022 minutes, 19 seconds
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How to Launch Without a Product

In this episode, I’ll tell you how I made my first launch money after I left ClickFunnels. The kicker? I didn’t even have a product ready! Yes, it’s possible to launch without a product. In fact, obsessing over what would be a good product to sell is a trap. Jeff Walker’s Seed Launch strategy is a great solution that you can leverage in this case. I will tell you all about how I applied it to make $200k in two months. This is something you can do even if you don’t have a list or a huge following. That’s exactly how I got started. Today, I will present a short case study of how my first project went down. You will learn how to launch without a product, how to launch without a list, how to launch when you’ve never even done it before. You don’t have to be a genius - you just need to listen to the market. Tune in today and don’t miss the next episode, I have a free special offer for you coming down the pipe! Key takeaways: A quick recap on why it’s so important to build pressure (1:14) What’s your biggest obstacle to start building pressure for your offer? (2:11) The one question that could accelerate your path to success (05:14) Stop focusing on what to sell and start focusing on how to sell it (6:54) The difference between sales and marketing that you need to understand (9:46) Leaving my job at ClickFunnels and making it work (11:08) How I pulled it off WITHOUT a product (the Jeff Walker strategy) (15:23) You don’t need a list, you already have access to a massive distribution channel (19:08) The step-by-step rundown of how I made 200 grand in 2 months (19:59) Problems are opportunities: the Seed Launch strategy is your main asset (24:06) Additional resources Download the Lucrative Launch PDF at https://launchforprofit.com Check out Traffic Secrets by Russell Brunson here Get your free trial at ClickFunnels here So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
7/30/202027 minutes, 41 seconds
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Pressure Building 101

In this episode, I’m going to tell you a secret to a successful launch. I will explain why even a great product or offer can fail without this one element. So what’s the secret? Pressure. It’s all about pressure, building up the noise towards your big event, your big launch. If you want to make money from your offers and launch products successfully, you need to learn how to build pressure. I will explain how this works from my own experience of organizing a virtual summit in April this year. I will also tell you how to bootstrap your company and do a great launch without money. Money helps, but you don’t need money. What you need is a good strategy. Ready? Let’s go! Key takeaways: Learn how to build pressure from Harry Reichenbach (1:58) What be your final offer to fund the rest of your life? (4:29) Working out your campaign steps backward from the final launch (6:20) Series of mini-events before the launch translates to a lot of buzz (9:41) You don’t need to borrow cash to create value in the marketplace (11:00) Your launch campaign money should support evergreen campaigns (14:30) Additional resources Download the Lucrative Launch PDF at https://launchforprofit.com Check out Traffic Secrets by Russell Brunson here Get your free trial at ClickFunnels here So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  
7/28/202017 minutes, 26 seconds
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The Death of Campaigns

In this episode, I’m going to talk about campaigns, what a campaign is, and what it most definitely is not. The fact is, you can have the best product on the market, but that doesn’t mean it’s going to sell well. Cash is a byproduct of expertly crafted marketing—that was true 100 years ago, and it’s true today.  Let me tell you—a Facebook campaign or an email campaign—that’s not really a campaign. It can be a part of a campaign, but you need to do much more. You need to have these small steps leading up to a big event. I’m going to dive deep into the art behind campaigns today. I’ll tell you about the two types of campaigns you need to understand and use. That’s the only way you will sell your products and offers.  So get ready, because we’re going to learn some amazing stuff today! Key takeaways: The day I understood that every campaign has a pattern (1:40) What I learned during my time in Russell Brunson’s shoes (4:11) Why even a great product can fail on the market (7:27) The three things you can do that bring in cash (8:10) All the steps you need to take for a successful campaign (9:27) The secret of launching a great campaign - How P.T. Barnum sold his Fiji Mermaid (11:40) The two types of campaigns that you absolutely need to use (20:17) Additional resources Download the Lucrative Launch PDF at https://launchforprofit.com  Check out Traffic Secrets by Russell Brunson here Get your free trial at ClickFunnels here So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
7/23/202023 minutes, 22 seconds
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How to Be A Broke Funnel Builder

How did the old school marketers sell millions of dollars without the internet? The answer to this question is your key to successful sales, both online and offline. Once you recognize the right patterns, you can apply them online. The internet stops being a crutch, and it becomes an accelerant. This is my new show, and I'm super excited about it! You know me from my work with funnels, but in this show, I'm going to distinguish between a funnel and strategies that actually make funnels pay off. The marketing and launching strategies I'm going to discuss in this show will make you your first million in sales. Funnels are just there to catch that sweet cash flow. That's how it works. In this first episode, I'll tell you a little bit about how I started out, and what I learned from Russell Brunson. I'll teach you how to use time-tested marketing strategies that work both online and offline. So buckle up, and let's dive right in! Key takeaways: What I learned from the first five years of failing around (1:24) What was it like to work with the brilliant powerhouse like Russell Brunson (3:40) The difference between being a funnel builder and a successful marketer (9:18) The funnels don't create cash, they collect cash (11:57) The exact process of launching a product or an offer as told by Russel (13:17) Facebook ads don't constitute a campaign and here's why (18:59) Here's how I made my first million dollars and how you can too (20:35) Additional resources Download the Lucrative Launch PDF at https://launchforprofit.com   Check out Traffic Secrets by Russell Brunson here  Get your free trial at ClickFunnels here  So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
7/19/202025 minutes, 53 seconds