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Landscape Marketing Secrets

English, Finance, 1 season, 131 episodes, 1 day, 23 hours, 18 minutes
About
Welcome to Landscape Marketing Secrets, where we delve into the world of Landscape marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Landscape Marketint services.
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EP283: The Secret to AquaReale's 2024

Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!
4/15/202424 minutes, 54 seconds
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EP282:The Secret to AquaReale's 2023

Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.
4/8/202417 minutes, 36 seconds
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EP281:The Secret to Using Google My Business to Get More Work

Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide
4/1/202426 minutes, 38 seconds
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EP280:The Secret to Me Getting My Mojo back!!

Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!
3/25/20248 minutes, 25 seconds
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EP279:The Secret to My Last Podcast. For Now...

Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.
10/30/202315 minutes, 13 seconds
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EP278:The Secret to Succesful Accountability

Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.
10/9/202315 minutes, 46 seconds
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EP277:The Secret to Positive Reinforcement

Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.
10/2/202317 minutes, 58 seconds
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EP276:The Secret to Business Success

Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.
9/25/202331 minutes, 6 seconds
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EP275:The Secret to Job Descrptions and Mastery Ladders

Laura talks about the difference between job descriptions and mastery ladders and why you need both.
9/18/202312 minutes, 31 seconds
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EP274:The Secret to Team Meetings

Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda
9/11/202318 minutes, 18 seconds
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EP273:The Secret to Higher Profit Margins

Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.  
9/4/202314 minutes, 26 seconds
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EP272:The Secret to Growing or Starting Your Business

Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?
8/28/202316 minutes
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EP271:The Secret to Making More Money with a Customer Service Manager

Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money
8/21/202323 minutes, 27 seconds
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EP270:The Secret to Getting More Work Right Now

Laura gives ideas on how to generate more work this summer.
8/14/202317 minutes, 15 seconds
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EP269:The Secret to AquaReale's Year so Far

Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.
8/7/202327 minutes, 9 seconds
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EP268:The Secret to Search Engine Optimization (SEO)

Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).
7/31/202334 minutes, 52 seconds
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EP267:The Secret to Search Engine Marketing (SEM)

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.
7/24/202334 minutes, 24 seconds
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EP266:The Secret to Understanding Who Your Customers Are

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.
7/17/202314 minutes, 52 seconds
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EP265:The Secret to Heading Toward Semi-Retirement

Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  
7/10/202325 minutes, 16 seconds
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EP264:The Secret to Using a CRM

Laura discusses what a CRM is and how her company uses theirs.
7/3/202313 minutes, 1 second
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EP263:The Secret to Sales in a Challenging Year

Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.
6/26/202329 minutes, 14 seconds
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EP262: The Secret to Empowering Your Employees

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.
6/19/202325 minutes, 45 seconds
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EP261:The Secret to Having A Sales Person

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.
6/12/202326 minutes, 44 seconds
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EP260:The Secret to Branding

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.
6/5/202317 minutes, 39 seconds
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EP259:The Secret to Navigating Gen Z Employees

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.
5/29/202328 minutes, 1 second
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EP258:The Secret to Keeping Employees

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.
5/22/202325 minutes, 54 seconds
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EP257:The Secret to Having a Customer Service Manager

Laura talks to her customer service manager, Sandy, about what her position entails.
5/15/202327 minutes, 19 seconds
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EP256:The Secret to Getting More Work

Laura talks about how her company is handling getting less big leads this year.
5/8/202314 minutes, 51 seconds
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EP255:The Secret to Accountability

Laura talks to Tara Stohler about accountability in different aspects of life.
5/1/202326 minutes, 26 seconds
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EP254:The Secret to Owning Two Businesses

Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.
4/24/202320 minutes, 36 seconds
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EP253:The Secret to Using Artifical Intelligence

Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.
4/17/202321 minutes, 57 seconds
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EP252:The Secret of Getting Business in a Small Town

Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.
4/10/202335 minutes, 11 seconds
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EP251:The Secret to Adding Water Features to Your Landcaping Business

Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.
4/3/202326 minutes, 33 seconds
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EP250:The Secret to Being a Certified Aquascape Contractor Part 2

Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.
3/27/202322 minutes, 30 seconds
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EP249:The Secret to Being a Certified Aquascape Contractor Part 1

Laura talks to Aquascape's Mike Hammer about the Certified Aquascape Contractor program
3/20/202327 minutes, 52 seconds
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EP248:The Secret to Networking for Leads and Sales

Laura talks about ways to network with referral sources for recurring leads and work.
3/13/202320 minutes, 31 seconds
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EP247:The Secret to Your Biggest Competition

Laura talks about your biggest competition. The answer may surprise you!
3/6/20237 minutes, 46 seconds
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EP246:The Secret to Having a Business Coach

Laura talks to her business coach about what a coach can accomplish and how to find the right fit.
2/27/202329 minutes, 46 seconds
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EP245:The Secret to Why You Need Systems

Laura talks about the reasons we all need systems
2/20/202310 minutes, 11 seconds
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EP244:The Secret to Finding a Manager

Laura talks to AquaReale's Maintenance Manager about how he found us and how we worked together to create a position for him.
2/13/202324 minutes, 29 seconds
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EP243:The Secret to a Marketing Budget

Laura talks about why you need a marketing budget, how much you should spend and what items should be included.
2/6/202313 minutes, 27 seconds
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EP242:The Secret to Making Videos for Lead Generation

Laura talks to social media manager John Hawley about how to take the best videos for leads, not just views.
1/30/202334 minutes, 11 seconds
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EP241:The Secret to Dealing with Being Overwhelmed

Laura talks about being overwhelmed and what you can do to help yourself
1/23/202311 minutes, 41 seconds
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EP240:The Secret to Display Ponds - with Eric Triplett

Laura talks to Eric Triplett about the value of display features
1/16/202332 minutes, 56 seconds
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EP239:The Secret to Our Word(s) of the Year

Laura and Matt talk about their goals and words of the year and how to create small goals for success.
1/9/202324 minutes
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EP238:The Secret to a Quick and Easy Marketing Plan

Laura shows how to create an easy marketing plan by updating hers live.
1/2/202314 minutes, 58 seconds
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EP237:The Secret to Why You Should Put Pricing on Your Website

Laura talks to web design expert Carl Sorenson about why it's so important to put your pricing online.
12/19/202221 minutes, 12 seconds
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EP236:The Secret to Setting Goals

Laura and Matt talk about how to figure out and set realistic goals.
12/12/202227 minutes, 9 seconds
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EP235:The Secret to Increasing Your Profits and Sales Part 2

Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
12/5/202216 minutes, 2 seconds
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EP234:The Secret to Increasing Your Profits and Sales - Part 1

Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
11/28/202226 minutes, 14 seconds
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EP233:The Secret of Hitting $1.2 Million

Laura talks to her husband and AquaReale co-owner, Matt, on how they hit $1.2 million so far this year.
11/21/202222 minutes, 36 seconds
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EP232:The Secret to Increasing Your Maintenance Pricing

Laura talks to Barbi Holdeman about how, when and why to increase your maintenance pricing.
11/14/202228 minutes, 52 seconds
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EP231:The Secret to Hiring Ex Addicts

Laura talks To Lee Frisbee about our track record with former drug addicts and ex convicts.
11/7/202231 minutes, 30 seconds
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EP230: The Secret to my Rebranding

Laura talks about her decision to go back to Pondtent and how you should do what makes the most sense for you and your business.
10/31/202211 minutes, 53 seconds
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EP229:The Secret to Organizing Your Small Business

Laura talks to Melissa Johanson of Focal Point Features on how she organizes and maintains her office and tasks.
10/24/202229 minutes, 24 seconds
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EP228:The Secret to Reading a Balance Sheet

Laura talks to accountant Carla Policastro about how to read and understand a balance sheet.
10/17/202232 minutes, 50 seconds
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EP227: The Secret to Getting Through Stressful Times

Laura talks about how to handle some work stress.
10/10/20229 minutes, 42 seconds
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EP226: The Secret to Making Videos

Laura talks to Daniel Hilles from Atlas Digital about best practices and advice for YouTube and TikTok videos.
10/3/202228 minutes, 31 seconds
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EP225:The Secret of Dealing with Employees

Laura talks to Bobby Kerr about our issues and solutions with employees.
9/26/202233 minutes, 9 seconds
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EP224:The Secrets of Communication Basics part 2

The basics of communications continued, as we talk about blogs and social media
9/19/20229 minutes, 49 seconds
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EP223:The Secrets of Communication Basics part 1

Laura goes back to the basics with when to use the phone instead of texting and other uses for video than just vlogs.
9/12/202211 minutes, 43 seconds
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EP222:The Secret to Knowing How to Estimate

Laura talks to Million Dollar Academy's Scott Molchan about estimating and knowing your numbers.
9/5/202226 minutes, 24 seconds
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EP221:The Secret to Getting Commercial Work

Laura talks to commercial landscape business owner and consultant David Swift on how to break in to or get more work in the commercial world.
8/29/202227 minutes, 8 seconds
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EP220:The Secret to Public Relations

Laura talks about what public relations is and what it means for your business.
8/22/202211 minutes, 52 seconds
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EP219:The Secret to FB vs Google Ads

Laura talks to Jake and Cody from Evergrow Marketing on the difference between Google and FB ads and which one should always be used first.
8/15/202230 minutes, 21 seconds
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EP218:The Secret to Getting the Most out of Conferences and Trainings

Laura gives advice for those going to Pondemonium, GIE or any other conferences and trainings.
8/8/20228 minutes, 29 seconds
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EP217:The Secret of Getting Ready for an Economic Downturn

Laura talks to Carla Policastro of Cycle CPA about what to expect and how to prepare for a possible economic downturn or recession.
8/1/202227 minutes, 58 seconds
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EP216:The Secret to Reputation Management

Laura talks to Jeff Duggins and Amiee Arnold on Reputation Management and why it is key to your company's ongoing success.
7/25/202219 minutes, 13 seconds
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EP215:The Secret of Being a "Legitimate" Business

From contracts to employee pay, it's important to be legitimate as a business and it can save you time and money in the long run.  Here's some recommendations from Laura.
7/18/202214 minutes
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EP214:The Secret to Excellent Customer Service

Laura talks to AquaReale's office manager, Sandy, about how we create excellent customer service for all.
7/11/202225 minutes, 1 second
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EP213:The Secret to Inexpensive Office and Social Media Help

Laura shares some ideas on finding office help and help with taking videos and photos and social media in general.
6/27/202213 minutes, 27 seconds
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EP212:The Secret to AquaReale's Year So Far

Laura talks to AquaReale's Matt Reale (her husband) about how our year is going so far with our pond company including what has worked and what we are struggling with.
6/20/202224 minutes, 4 seconds
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EP211:The Secret to Having Systems

Laura talks to Synked Up's Fred Pape about the need for systems and where to start.
6/13/202221 minutes, 57 seconds
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EP210:The Secret to Customer Driven Growth

Laura talks to Nice Job's Shawn Hill about how to understand and create customer driven growth.
6/6/202226 minutes, 48 seconds
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EP209:The Secret to Starting Out

Laura talks to Geoff Brown about him starting his own business and what he wishes he had known.
5/30/202226 minutes, 42 seconds
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EP208:The Secret to Online Marketing

Laura talks about online marketing efforts, including email marketing, blogs and vlogs.
5/23/20229 minutes, 50 seconds
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EP207:The Secret to Local Offline Marketing

Laura talks about ways to network locally to get more work and more referrals.
5/16/202214 minutes, 52 seconds
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EP206:The Secret to Every Door Direct Mail

Laura talks to Daniel Dixon of Send Jim about Every Door Direct Mail and SendJim's other service offerings.
5/8/202221 minutes, 51 seconds
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EP205:The Secret to Good Communication Part 2

Laura continues to discuss the top ways to communicate with clients and what to use when.
5/2/202213 minutes, 10 seconds
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EP204: The Secret to Good Communication Part 1 Publish on: 4/25/2022

Laura goes over some of the top ways to communicate with clients and what to use when.
4/25/202214 minutes, 15 seconds
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EP203:The Secret to Increasing Your Maintenance Clients

Laura talks to Barbi Holdeman on ways to increase your pond maintenance and lawn maintenance accounts.
4/18/202225 minutes, 39 seconds
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EP202:The Secret to Automations

Laura talks to Clay Graba about how to use automations to streamline your business.
4/11/202224 minutes, 4 seconds
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EP201:The Secret to Getting Through the Tough Times

Laura talks about her challenging winter and how she and her company are adapting.
4/4/202217 minutes, 1 second
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EP200:The Secret to Hitting a Million Dollars

Laura and Matt Reale celebrate Laura's 200th episode and getting to a million dollars in sales in 2021.
1/31/202226 minutes, 2 seconds
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EP199:The Secret to Tripling Your Business

Laura talks to Jeff Duggins of Outdoor Network Services on how he tripled his business with Google and FB ads.
1/24/202230 minutes, 20 seconds
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EP198:The Secret to Tik Tok

1/17/202233 minutes, 3 seconds
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EP197:The Secret to a Quick Marketing Plan

Laura talks about the quick and easy three steps needed to set up a marketing plan for 2022.
1/3/202214 minutes, 58 seconds
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EP196:The Secret to Fix this Next

Laura talks to Scott Molchan about the Mike Michalowicz Fix this Next method
12/20/202124 minutes, 28 seconds
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EP195:The Secret to Lifescaping with Monique Allen

Laura talks to Monique Allen on how to create an work environment employees want to work at.
12/13/202124 minutes, 7 seconds
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The Secret to Knowing Who and When to Trust

Laura talks about the needs for oversight and checks and balances within your company.
12/6/202115 minutes, 33 seconds
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EP193:The Secret to Owing a Garden Center

Laura talks to Jason Duffney of Earthworks about the benefits and downfalls of having a garden center
11/29/202116 minutes, 27 seconds
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EP192:The Secret to Job Budgeting, Estimating and Costing

Laura talks to Fred Paper job from SynkedUp on how to budget, estimate and cost jobs.
11/22/202125 minutes, 58 seconds
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EP191:The Secret of Working with Builders and Realtors

Laura talks to Bill Reiman about how contractors can and should approach realtors and builders
11/15/202119 minutes, 2 seconds
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EP190:The Secret to Growing Your Online Presence

Laura talks to Jack Jostes of Landscape Marketing Company Ramblin Jackson about ways to help grow your organic searches and spending less on online marketing.
11/8/202114 minutes, 31 seconds
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EP189:The Secret to Winter Planning

Laura talks about winter goals and reasonable expectations.
11/1/20219 minutes, 54 seconds
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EP188:The Secret to Getting Customer Reviews

Laura talks to Nice Job's Shawn Hill on how to handle good and bad reviews and how to get more reviews in general.
10/25/202123 minutes, 21 seconds
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EP187:The Secret to Contracting Success with Tom Reber

10/18/202123 minutes, 24 seconds
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EP186:The Secret to Communicating with Your Clients

9/27/20219 minutes, 32 seconds
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EP185:The Secret of Traveling to Learn

9/19/202110 minutes, 47 seconds
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EP184:The Secret to Employee Retention and Saying Thanks

Laura and Scott Molchan from the Million Dollar Landscaper talk about the simple words that mean a lot-- thank you-- and also how to retain employees.
9/13/202121 minutes, 46 seconds
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EP183:The Secret to Finding and Utilizing an Intern

Laura goes over how she found a photography/videography intern this summer and they both discuss what they got out of the internship.
8/30/202116 minutes, 14 seconds
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EP182:The Secret to Staffing

Laura and her husband talk about what they have learned about staffing this year...
8/23/202125 minutes, 23 seconds
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EP181:The Secret to Getting More Work

Laura talks about how to get more work during your slow times of year.
8/16/202111 minutes, 38 seconds
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EP180:The Secret to Doing Computer Design Work

Laura talks to "GreenPete" about his background and how he got into design work.
8/9/202112 minutes, 49 seconds
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EP179:The Secret to Getting to a Million Dollar Company

Laura shares how her water features company is getting to hitting one million in sales this year.
8/2/202120 minutes, 32 seconds
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EP178:The Secret to Figuring out Your Systems

Laura and her office manager, Sandy, talk about what systems are working for their pond company and what still needs work.
7/26/202122 minutes, 23 seconds
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EP177:The Secret to having to run your business remotely

Laura talks to Dave Stoup about how he ran his business while being in rehab for a spinal injury and how's he going to move forward with his paralysis.
7/12/202121 minutes, 54 seconds
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EP176:The Secret of Branding

7/5/202119 minutes, 6 seconds
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EP175:The Secret to SEO

Laura talks to special guest Eric Seropyan about SEO. We go over what it means, what you need to know and who should be doing SEO for your company
6/28/202129 minutes, 39 seconds
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EP174:The Secret to Employee Motivation

Laura talks to Automate/Motivate CEO Daniel Dixon about how to motivate your employees
6/21/202137 minutes
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EP173:The Secret of Accountability

Laura goes over the basics of accountability, including who to be accountable to and what to be accountable for.
6/14/202110 minutes, 16 seconds
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EP172:The Secret to Employee Satisfaction

Laura talks to Barbi from The Pond Gnome about how The Pond Gnome treats and respects their employees.
5/31/202125 minutes, 40 seconds
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EP171:The Secret to How AquaReale is doing in 2021

Laura and her husband Matt talk about the challenges and pluses 0f 2021 so far.
5/24/202124 minutes, 22 seconds
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EP170:The Secret to the Two Reasons You Need to Keep Marketing

Laura talks about the two main reasons you need to keep marketing, no matter how busy you are.
5/17/202114 minutes, 51 seconds
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EP169:The Secret to my favorite (and least favorite) apps

Laura talks about the apps she loves and ones she doesn't love so much and how she uses apps to their full marketing potential.
5/10/202116 minutes, 5 seconds
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EP168: The Secret to Perservance

Laura talks to pond builder Dave Stoup about the accident that changed his life and what keeps him going.
5/3/202130 minutes, 57 seconds
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EP167: The Secret of Landscape Accounting

4/26/202130 minutes, 9 seconds
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EP166:The Secret to Being a Landscape Marketing Secrets Client

Laura talks to her client and good friend Brian Hoagland about how Landscape Marketing Secrets earned his company over $150,000 in business last year.
4/19/202127 minutes, 12 seconds
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EP165: The Secret of Landscape Lighting Secrets

Laura talks to Ryan Lee, of Landscape Lighting Secrets, about general sales tips and what not to do.
4/12/202132 minutes, 14 seconds
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EP164: The Secret of Not Getting Overwhelmed this Spring

Laura talks about the craziness of spring and the number one thing you need to do when you are super booked.
4/5/202116 minutes, 10 seconds
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EP163:The Secret of Having a Retail Operation

Laura talks to JoAnn Harju of Atlantis Water Gardens. JoAnn is a winner of Aquascape's Retailer of the Year and has a lot of great information about why and how to have a retail operation.
3/29/202126 minutes, 53 seconds
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EP162: The Secret of Getting into Water Features

Laura talks to Franco Propato about how he is adding water features to his landscaping work.
3/22/202129 minutes, 29 seconds
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EP161: The Secret of Finding and Keeping Employees

3/15/202117 minutes, 22 seconds
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EP160: The Secret of Facebook ads

Laura talks to Carl Sorenson about FB ads and how you can run them yourself.
3/8/202127 minutes, 10 seconds
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EP159: The Secret to Vlogging

Ready to vlog but don't know how to start? Laura talks to "Nick the Pond King" about how he got into vlogging and how it changed his whole business.
3/1/202127 minutes, 23 seconds
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EP158: The Secret to Getting Ready for Spring

Laura offers advice on how to get your marketing and company ready for spring.
2/22/202119 minutes, 4 seconds
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EP157: The Secret to Cyber Security for Contractors

2/15/202147 minutes, 16 seconds
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EP156: The Secret to Estimating

Laura talks to Weston Zimmeron about estimating and his new product "Synked'Up"
2/8/202122 minutes, 23 seconds
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EP155: The Secret to Hiring a Marketing Agency

2/1/202114 minutes, 33 seconds
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EP154: The Secret of How Much to Spend on Marketing

1/25/202111 minutes, 35 seconds
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EP153: The Secret of Understanding Marketing

1/18/202113 minutes, 19 seconds