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Imperfect Action

English, Finance, 1 season, 867 episodes, 2 days, 34 minutes
About
A bite-sized online marketing podcast for business owners. Join Steph Taylor as she answers ALL your business marketing questions and deep-dives into the nitty gritty of online marketing, content marketing, social media marketing and marketing strategy for business owners.
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My mini-sabbatical: Why I'm taking time off and how I'm reshaping my business

This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward.- Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months.- How making some really big decisions about my life has meant some really big changes are on the horizon.- The reasons behind pausing this podcast (and it is just a pause, not an ending!).- The one way that you can continue to work with me while I'm on my mini-sabbatical.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/29/202417 minutes, 10 seconds
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How live launching makes selling easier—and creates more freedom and ease in your business

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.- What live launching really means for you, your business, your sales and your audience.- How live launching can help you to create more freedom in your business structure.- The consequences of NOT live launching your offer/s.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/27/202410 minutes, 18 seconds
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4 essential ways to organically grow your audience—without spending a cent on ads

As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people to the business that *you* want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.- Why focusing on building more followers and subscribers won't necessarily translate to increased sales.- The common mistakes when it comes to growing your audience.- The questions you need to ask yourself to meet the *right* people where they're at.- How using this 4-part formula can help you to share remarkable content with the right people at the right time.SHOW LINKS- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/25/202412 minutes, 49 seconds
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Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)

Kate Clifton is the owner of "Kate Languages" and offers teacher trainings, CPD hours and teaching resources for language teachers. She's also a member of my Conversion Campaigns membership community and recently ran a 4-day limited time bonus campaign to bring over £1000 into her business in a weekend. In today's episode, Kate's joining me to share her experience of generating this quick cash injection into her business.- How you can use an offer you already have together with a time-limited "bonus" to launch something "new".- Understanding the decision-making process when creating a new campaign.- How selling an offer with a bonus add-on in the form of a mini launch can give your business a quick cash injection with minimal effort.- Why taking imperfect action on an idea is the only way to know for sure if something is going to "work".SHOW LINKS:- Connect with Kate at https://www.katelanguages.co.uk/ or https://www.instagram.com/katelanguages/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/22/202427 minutes, 58 seconds
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Is bigger always better? The realities of business growth vs being content with where you are

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But what do you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.- Why growing your business means you will have a lot more responsibility (and how that may show up for you).- How business growth also means stepping up and into your personal growth too.- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.- Why doing more is not always the solution, especially if you're already an overachiever.- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/20/20248 minutes, 54 seconds
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Ask Steph: I already have multiple offers. Should I launch a high ticket offer?

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs.- The importance of researching your audience before you launch your offer.- Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/18/202412 minutes, 36 seconds
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Coaching Call - How do I nail the messaging for my offers when my audience is so diverse?

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/15/202439 minutes, 49 seconds
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Need to increase your prices? Here's 5 signs you're undercharging for your offers

Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for.- Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out.- How undercharging can attract the wrong clients to your business, instead of the right ones.- How finding the "uncomfortable price point" can promote action, especially when your audience doesn't value your offer enough to commit to it.- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite.- When pricing does not accurately reflect the effort you're putting in and value that you're providing to your clients (and so resentment sets in).SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/13/202414 minutes, 30 seconds
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3 ways to sell your offers without live launching them

Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience.- The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching.- The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem solvers.- How "limited time launching" of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.- Why offering existing or past clients an opportunity to continue their journey with you, using "next step offers" can increase the lifetime value of your clients.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/11/202413 minutes, 23 seconds
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Balancing profit and lifestyle: Designing your business model (Part 2)

This is part 2 of an episode that I released earlier this week where I focused why it's so important to have an intentional business model that takes into account your long-term vision, your offer suite and your pricing. Welcome to part 2 where I'm sharing another 4 ways to help balance your profit *and* your lifestyle.- Why building systems in your business—right from day 1—is crucial, and 4 key areas to systemise.- How delegating specific tasks in your business can contribute to both profitability and freedom.- My 5 top tips for effective delegation—even on a tiny budget.- The importance of regularly reassessing your business model and signs it's time to pivot or adjust your offers.- How balancing your short-term cash flow with your long-term vision using cash injection campaigns can boost your revenue.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Looking for episode 843: "Balancing profit and lifestyle: Designing your business model (Part 1)"? Tune in here 👉🏼 https://listen.stephtaylor.co/843- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/8/202418 minutes, 37 seconds
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Balancing profit and lifestyle: Designing your business model (Part 1)

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle.- The importance of intentionally designing a business model that aligns with your goals and vision.- Why visioning is crucial for business model design and decision making.- The 4 different types of online digital product offers and how these can be combined.- Using your vision *and* your offers to create an offer suite that serves your ideal clients at different stages of their journey.- Why pricing your offers correctly is so important, not just for profit, but also for avoiding burnout.- 3 common pricing mistakes and how you can avoid them in your business.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/6/202422 minutes, 49 seconds
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5 ways my students are using AI to save time and make more sales

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.- Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.- How refining your messaging and copy becomes much easier when using AI as a starting point.- The benefits of using AI to adapt email templates for your brand's tone of voice.- Using AI to brainstorm and outline content topics that bridge the gap for your audience, while overcoming content creator's block.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/4/202418 minutes, 3 seconds
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Coaching Call: How do I create more programs without jeopardising my existing offer?

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.- How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community.- How creating shorter programs that complement a longer program can make results more accessible, without compromising the personalised approach that clients value.- Why building your program as you go means you can co-create it with your clients based on their needs and their feedback.- The importance of exploring alternative options to provide 1:1 client access, like messaging apps and office hours.SHOW LINKS:- Connect with Carolyn at carolynallenhealth.com or on Instagram at The Balanced Naturopath- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/1/202430 minutes, 55 seconds
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Taking forever to create your course, program or membership? Try this instead

I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder why it doesn't sell. In today's episode, I'm sharing 3 reasons why *now* is a good time to launch your offer, wherever you're at.- The 2 common mistakes to avoid when building your online digital product.- How launching your offer *before* you've even created it can save you so much time and energy.- Why building your course, program or membership is easier when you're getting *paid* to build it for your students.- How giving your students what they actually need, rather than trying to guess what they need, will make your offer so much more effective and efficient.- The benefits of generating consistent income by creating an offer suite that sets you up for success.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/30/202413 minutes, 31 seconds
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How niching is one of the simplest ways to shift who your business attracts

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching.- The common link between the niche you serve and your offers.- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"- How thinking about your business differently will help you to clarify your own niche.- The 3 different ways to niche your business and the people this will attract.- How your niche can help you stand out in an otherwise crowded, oversaturated market.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/28/202411 minutes, 44 seconds
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Overcoming these 6 common challenges when you're an online business owner

Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off course. In today's episode, I share 6 of the most common challenges I've experienced in business and my strategies and tips to overcome them.- How persevering through the slow income growth phase of your business is easier with these 4 steps.- Why growing your audience is a slow burn and the 2 options you could consider to speed up this growth.- Why understanding that business ownership is a financial rollercoaster will help you to deal with those unexpected burdens (like tax bills!).- The importance of trademarking your products to protect them from digital "copy cats".- Why prioritising YOU is super important to avoid burn out and how to overcome it when you do.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Do you have a copy cat? Check out the "Copy Cat Kit" here: https://founddlegal.com/products/the-copycat-kit- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/25/202420 minutes, 3 seconds
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3 tips for sharing free content in a saturated online world

Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world.- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use.- The importance of being intentional and strategic with your content, while focusing on your business goals and vision.- Why sharing what other people are sharing is a sure fire way to get lost in the crowd—while it probably won't get you any haters, it won't get you any true fans either.- The value of meeting your audience where they're actually at, rather than where you *think* they're at.- How creating content for education is much more effective than content created to entertain.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/23/202417 minutes, 57 seconds
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Debunking 5 unrealistic expectations of having an online business

Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're "doing it right" when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow overnight- How dispelling the myth that social media is ALL you need to grow your audience will help you to explore other ways too.- Why investing in your business is necessary to flourish and grow.- The true non-linear growth of business and why taking a step back is sometimes necessary to move forward.- The reality of operating an online business—it's not always going to be fun!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/21/202413 minutes, 43 seconds
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Ask Steph: I have so many ideas, so how do I choose?

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions.- Why unique ideas are not always the best ideas—or what people actually want.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into their problems and what they need.- The importance of brainstorming for potential solutions to their most pressing problems.- Why testing your idea is a crucial step in the decision-making process.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/18/202419 minutes, 16 seconds
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5 ways to free up your time so you can prioritise the things that matter in your business

Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the tasks that need your attention. In today's episode, I'm sharing 5 strategies I use to free up my time and prioritise my tasks.- Why defining your "Queen Bee" role is a must-do for anyone who runs a business.- How automating your repetitive tasks can help to free up your time.- Why delegating anything that's not your "Queen Bee" role will help you to buy back your time—cos just because you *can* do something doesn't mean *you* should do it.- The importance of creating templates and processes around everything you can.- How creating structure can keep you focused and energised—and create more freedom in your life.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/16/202412 minutes, 20 seconds
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Are you building the business you *want* to build? Here's 10 Qs to help you out

I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business.- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.- Why getting really clear and honest with yourself can help you to understand what's important and why.- Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.- How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.- Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/14/202413 minutes, 59 seconds
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5 ways to build your business income without investing even more money

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.- Why understanding the income equation will help you to identify the cause/s of your slow income growth.- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.- The importance of using your free content to attract the right people into your audience.- Using other ways to create a quick cash injection into your business.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/11/202412 minutes, 52 seconds
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5 ways to generate cash on demand in your business

Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.- How creating a quick cash injection means you can generate more cash flow whenever you need to.- The benefits of using a "time limited campaign" to boost your cashflow.- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.- How being creative with *how* you deliver your offer can give you more options for more offers.SHOW LINKS:- Find out more about the Conversion Campaigns membership https://stephtaylor.co/conversion-campaigns. Doors are currently open for a limited time!- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/9/202416 minutes, 43 seconds
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How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)

Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.- The benefits of creating a cash injection into your business outside of an existing monthly membership.- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.- How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.- Why selling your offers via email (instead of social media) can be much more effective.- The importance of being part of a like-minded community who understands the business journey.- How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.You can connect with Christine on Instagram or via her website.SHOW LINKS:- To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/7/202422 minutes, 32 seconds
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9 reasons you're not making enough sales right now (and no, it's not the economy)

There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow—that's nothing new. What's even more important when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 reasons why your sales may be slow right now that have nothing to do with the economy.- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.- Why testing the offers you're selling is so important.- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.- The key differences between selling and promoting (hint: they're not the same thing!).- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/4/202416 minutes, 58 seconds
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5 ways to boost your sales by generating cash on demand

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.- Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.- The benefits of relaunching an existing offer.- How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).- Why re-engaging past/existing clients is much easier than trying to find new ones.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more - DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/2/202411 minutes, 11 seconds
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Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results.- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/30/202412 minutes, 55 seconds
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How niche is too niche? 2 ways to "un-niche" your business

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business.- The importance of understanding your total addressable market and where you business is positioned within that.- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).- How having a really specific niche to start with can help you to make those initial waves.- Why your niche *will* inevitably change over time and how to navigate that.- The relevance of market demand and its role in expanding your niche.- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.SHOW LINKS:- Episode #785: Strategies for identifying your niche (+ 5 red flags if you’re off course). DM me “785” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/27/202412 minutes, 38 seconds
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Ask Steph: Should I continue with my current offers or create something new?

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.- How scaling one product can minimise the risk and allow more time for focusing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerSHOW LINKS:- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/25/202415 minutes, 17 seconds
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3 key elements for a sustainable business that gives you the freedom you crave

The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom.- How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it).- Why getting complete clarity on the vision in your business is so important.- Why defining your business model and goals provide the foundations that underpin everything you do in business.- How establishing systems and structure while building your platform, will help to position you as the expert in your niche.- The benefit of developing a sales process that will support consistent sales generation and business growth.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/23/202411 minutes, 56 seconds
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Coaching Call: What would be the fastest way to become financially free without my freelance job in the corporate world?

Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corporate job with two complementary online revenue streams when he isn't sure what to do first. In this episode, we talk about how he can spend more time building his business, while making sure his financial needs are met.- How trying to help many different people with many different problems can make it harder to become known for anything in your specific niche.- Why being strategic about your offer suite will help you to support clients through the next steps.- How thinking outside of the box can provide options for different types of income to help replace your "normal" income.SHOW LINKS:- Connect with Steven at www.obmplan.com or www.mycoachoffice.com- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/20/202438 minutes, 50 seconds
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Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.- How enrolling in Launch Magic helped students to clarify their programs and how to launch them.- Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.- How launching can be successful, regardless of where you're starting from.- The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).- How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.SHOW LINKS- Doors are currently open for Launch Magic until 20 June 2024. To find out more, visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/18/202442 minutes, 34 seconds
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How to learn from each launch to grow your sales faster (with Christine Corcoran)

Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time.- How launching is a repeatable sales process that you can do over and over again, learning and tweaking each time you do.- The importance of doing comprehensive market research before every launch.- How Christine's offers have evolved over the years as she clarifies her messaging as part of the launch process.- Why reviewing every launch is important to understand what worked (and what didn't), in order to make the changes needed to improve the next launch.You can connect with Christine at www.christinecorcoran.com.au or over on Instagram @christinecorcoran_coachSHOW LINKS:- Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/16/202437 minutes, 6 seconds
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(Masterclass) How to tweak your launch strategy to make more sales in a tough economy

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.- How uncovering common content and messaging mistakes can help you to sell more of your offers (instead of limiting your sales).- The shifts you need to make to make more profit in your next launch—based on what's working right now, not what worked two years ago. - How understanding what sells (and what doesn’t sell) in a tough economy means you can share content that delivers great value to your audience *and* sells your offer at the same time.- The simple strategy for launch content that sells without feeling sales-y.SHOW LINKS:- Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/13/20241 hour, 30 minutes, 53 seconds
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Inside Launch Magic: Real stories from my students

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have.In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:- How launching your offer (whether you've just got an idea, or you've already launched before) is totally possible regardless of where you're at in your business.- The common problems these students were having before they did Launch Magic.- The experience each of these Launch Magic students had as they worked their way through the program.- Find out how their launches unfolded and the results they had along the way.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/11/202422 minutes, 17 seconds
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Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not much time on her plate.- How identifying a specific problem for a specific niche helped Eliska to create a successful offer to solve that problem.- Why launching before you create an offer can help you to test a new offer first.- Why launching isn't just for traditional online courses, group programs or memberships and what you can do instead.- How staying focused on the problem your offer solves keeps the content helpful, relevant and streamlined.- Why warming up your audience and addressing their hesitations in your free content can take your launch to the next level.SHOW LINKS:- Connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit- DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/9/202440 minutes, 47 seconds
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4 signs your launch audience is the wrong one for your offer—and what to do instead

4 signs your launch audience is the wrong one for your offer—and what to do insteadNot everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I'm sharing how you can identify the wrong people for your offer, and what you can do instead.- The difference between a messaging problem and an audience problem.- Why having subscribers unsubscribe from your email list is a blessing in disguise!- How sometimes it's more about *them* and where they're at than it is about your offer.- The challenge of selling a DIY offer to an audience who wants you to do it for them.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/6/202413 minutes, 57 seconds
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What to do in the 90 days before your launch—without annoying your followers and subscribers

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch.- The importance of crafting and validating your messaging and your offer rather than *guessing* what problem you solve and who you solve it for.- Why focusing on growing your audience—especially your email list—will help to build your audience with the *right* people for your offer.- Why educating and nurturing your audience makes up the bulk of your launch content.- The different types of "things" you need to get ready for your launch, such as your sales page, cart open emails, webinar etc.SHOW LINKS- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/4/20249 minutes, 50 seconds
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4 rules to break in your next launch for more profit

There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit.- Why chasing your goals every moment of every day may not be the best choice for you and your business (and what you can do instead).- The importance of doing what's right for you—consistently.- Why outdated marketing fads like building hype and excitement just don't work anymore (did they ever really work in the first place?).- Why launching is about helping people make a decision—not flooding them with value to convince them to buy.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/2/202412 minutes, 34 seconds
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Do launches still work in this economy? Here's what you need to know

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers.- Why launching is a sales process that you can repeat over and over again.- How jumping on board with the latest fads doesn't work—especially in today's economy.- Why focusing on the things that *do* sell, like bridging the Magician's Gap and refining your messaging, will also help your audience to have what they want.- Why people are more discerning with where they spend their money and when.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/30/202411 minutes, 5 seconds
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The 4 best types of content to post in the lead up to your digital product launch

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.- Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).- Why teaching your audience what they need to know to be ready to buy your digital product will make conversion so much easier.- The importance of growing your email list with the *right* people for your digital product.- How understanding your audience's hesitations and objections can offer valuable content ideas to share.SHOW LINKS:- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/28/202420 minutes, 35 seconds
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6 ways to avoid overwhelm in your next launch

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first.- How focusing too much on your audience size and growth can limit your launching success.- Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty.- How too much thinking and planning will only lead to more overwhelm and what you can do instead.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/26/202411 minutes, 16 seconds
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Why launching is a repeatable process—not a one-time gig

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success.- The importance of a reliable, rinse-and-repeat sales process for successful launching.- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not.- The benefit of launching before you create it and pivoting to the needs of your audience as needed.- Why capitalising on invaluable non-buyer feedback will help you to make your launch even better next time.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/23/202411 minutes, 34 seconds
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7 mistakes to avoid when planning a launch

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.In this episode we chat about:- Why creating your offer before you've launched it can be a costly mistake.- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.- Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!).- Why evergreen offers are not the solution to consistent sales or "passive" income.- The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy.- The benefit of capitalising on a small audience to help improve your next launch.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/21/202413 minutes, 32 seconds
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Offers not converting? Try these 7 tweaks to make more sales

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.- How collecting testimonials as social proof can instantly connect with your audience (if they're written in a way that leverages their value).- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.SHOW LINKS:- DM me "MAGIC" on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/19/202411 minutes, 1 second
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Small audience? Don't make these mistakes in your next launch

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience.- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).- The 4 key ways to maximise your launch profits with a tiny audience.- Understanding when to use paid ads—and when not to.SHOW LINKS:- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/16/202417 minutes, 14 seconds
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A bigger audience doesn't mean more profit: What to focus on instead of audience size

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.- Why large followings can have hidden problems that negatively affect conversion and sales.- How getting your foundations in place is really important *before* you scale.- Why shifting your perspective regarding your content can help to nurture the audience you do have—moving them closer to buying.- Why you can't keep creating free content and hope that someone likes it and buys your offer.- The importance of a clear, intentional sales process to actually sell your offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/14/202414 minutes, 25 seconds
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7 ways that failures (and mistakes) work FOR you in your business

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.- Why failing actually speeds up your success in the long term by learning and growing.- How allowing yourself to be a beginner is important for growth and success.- Why focusing on what you want to achieve is essential—rather than focusing on what you want to avoid.- Why dealing with fear is one of the most challenging things about running and building an online business.- Why failing is never a waste of time!SHOW LINKS:- DM me “CC” on  Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/12/202424 minutes, 6 seconds
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5 small shifts to sell your offers without feeling sales-y

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.- How shifting your mindset can help you to see why selling is an act of service for your audience.- What selling *is* and what it is *not*.- How using your sales content and messaging strategically can help to pre-empt and address their hesitations.- The importance of stories and case studies when it comes to selling.- What's *really* going on when you're worried your offer isn't "good enough".SHOW LINKS:- DM me “CC” on  Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments.- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/9/202414 minutes, 23 seconds
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Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.- How balancing both sides of the audience growth equation is important for successful audience growth.- Why creating great content is only as good as the strategy implemented to promote it.- Why focusing on intentional promotion strategies over organic social media growth is critical.- How creating remarkable content will set you apart and move the needle on audience buy-in.- Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends for the growth of your business.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/7/202415 minutes, 48 seconds
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Coaching Call: Turning free events into a profitable online business

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.- Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup.- How creating a valuable freebie to collect email addresses can not only boost your email list, but build it with the *right* people.- The importance of talking to your audience to understand their needs better.- 3 ways to create, grow and sustain a membership business model.SHOW LINKS:- Connect with Hannah at https://www.hannahsolmarie.com/ or on Instagram https://www.instagram.com/hannahsolmarie/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/5/202426 minutes, 27 seconds
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4 mindset habits to adopt before your next launch for a bigger profit

It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one.- The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits.- Why launching is a repeatable process and how embracing growth will give you valuable lessons for the future.- Why actually *doing* the things gives you confidence, not planning and overthinking the things.- The pitfalls of perfection and overwhelm and what it may be costing you.- How acknowledging fear and doubts can help you to shift your mindset and focus.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/2/202419 minutes, 25 seconds
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The biggest takeaways from 800 episodes of this show (Part 2)

Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time.- Why most of the time it's the small, often boring things that have the biggest impact (because there's no one magic pill that does it all).- Why trying to implement too many ideas at once can mean that you never finish any of them (or if you do, they're not the most effective at converting into sales).- The importance of mindset in business and how it can hold you back.- How understanding your daily habits will give you more insight into where you're going and why.SHOW LINKS:- Episode #800: The biggest takeaways from 800 episodes of this show (Part 1). DM me “800” on Instagram (@stephtaylor.co) for a direct link.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist for the next intake in June or visit http://stephtaylor.co/LM- Episode #630: 5 small things that make a big difference in building your online business. DM me “630” on Instagram (@stephtaylor.co) for a direct link.- Episode #640: Ask Steph: When you have too many ideas, how do you decide which one to pursue? DM me “640” on Instagram (@stephtaylor.co) for a direct link.- Episode #654: 7 things I needed to unlearn to grow my business to this level. DM me “654” on Instagram (@stephtaylor.co) for a direct link.- Episode #686: 7 simple habits that can transform your business. DM me “686” on Instagram (@stephtaylor.co) for a direct link.schoolLet's be Instagram friends: https://instagram.com/stephtay...
4/30/202420 minutes, 9 seconds
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The biggest takeaways from 800 episodes of this show (Part 1)

This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!).- Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you.- How launching with a smaller audience can be very profitable and 5 ways you can make it even better.- Why not having enough time is more about what you're prioritising—and what you're not.- The 4 reasons why you may be struggling to make consistent sales in your business.SHOW LINKS:- Episode #474: 7 reasons people will look but not buy. Tune in to this episode here .- Episode #517: 5 ways to make content creation less time-consuming. Check out the direct link here.- Episode #519: 5 things that matter more than audience size in your next launch. Find out more here.- Episode #560: How I prioritise my tasks and find time to take action on the things that matter. Listen to this episode here.- DM me “CC” on  Instagram (@stephtaylor.co) or visit www.stephtaylor.co/conversiono-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.- Episode #564: You're limiting your sales with these 5 common mistakes. Learn how to fix them here.Let's be Instagram friends: https://instagram.com/stephtay...
4/28/202415 minutes, 40 seconds
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6 essentials for attracting clients that value your offers

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.- The importance of choosing a niche that actually has money to spend.- Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients.- How demonstrating your expertise through thought leadership will help you to stand out within your industry.- How selling your offer is going to be different for lower price points vs higher price points.- Why sharing stories and testimonials can work really well when shared with the *right* people.SHOW LINKS:- DM me “CC” on  Instagram (@stephtaylor.co) or visit stephtaylor.co/cc to jump on the waitlist for when the doors to Conversion Campaigns open up again on 7th May for 3 days only.- DM me "BYBS" on Instagram (@stephtaylor.co) or visit stephtaylor.co/bybs to learn more.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/25/202412 minutes, 16 seconds
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Ask Steph: How can I create a valuable freebie that doesn't give away too much?

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.- Why giving away value does *not* equal sales and conversions and what you can focus on instead.- The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.- How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.SHOW LINKS:- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/23/202412 minutes, 35 seconds
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7 lessons I learned from the launch of my new membership

I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.- How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready").- Why trying to figure it all out before you start just doesn't work—you just need to...start.- Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/21/202415 minutes, 47 seconds
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Struggling to stand out online? You're probably making one of these 9 mistakes

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.- How using consistency to grow your audience over time means showing up—even when you don't feel like it.- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.SHOW LINKS:- DM me "785" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "Strategies for identifying your niche (+ 5 red flags if you’re off course)"- DM me "783" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "7 key questions to master your messaging and attract your ideal client"- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/18/202417 minutes, 58 seconds
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My top 15 tips for running an online business

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times.- Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures.- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit.- The harsh reality that not everything is going to be a shiny, sparkly squirrel, which means getting comfortable with the boring tasks of running a business.- How embracing your fears and doubts *is* the path to success because expanding your comfort zone (over and over again!) breeds confidence.And so much more...SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/16/202423 minutes, 38 seconds
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Creating healthy boundaries during your course, group program or membership

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect.- How defining your boundaries in business (and daily life) teaches others how to interact with you.- Why understanding these 4 boundaries will help you to be proactive and consistent with your boundary-setting.- How creating boundaries for your clients differs between 1:1 and group programs.- Why clarifying your boundaries sets the foundation for for how, why and when your clients can contact you.- What to do when your clients disrespect your boundaries.SHOW LINKS:- Episode #499: Monica Yates on how to create boundaries in your business to protect your energy. DM me “499” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/14/202414 minutes, 29 seconds
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5 questions to ask your audience so you can create targeted content that lands

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/11/202415 minutes, 49 seconds
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5 ways to simplify and streamline your online business

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business.- Why understanding where you're putting your time and energy is the first step to change.- How using today's tech, software, platforms and tools can make your life easier, not harder.- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.- The importance of becoming really intentional about what you do *and* what you don't do.- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/9/202410 minutes, 44 seconds
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How I use this podcast to spend less time on content creation

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.- How identifying your favourite "hero" content medium is the best place to start.- Why mapping out your skeleton monthly schedule will help to streamline your workflow.- The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.- How repurposing content across multiple mediums can save you so much time.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Want to receive my bite-sized daily biz boosters? DM “DBB” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/DBB to receive them into your inbox.- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/7/202415 minutes, 36 seconds
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Ask Steph: How can I get out of my head and take action to build my business?

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.- Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.- The three main reasons why you're jumping around and how to focus on one thing at a time.- How identifying what you're good at (and what others struggle with) is a great place to start.- How fear and uncertainty can sabotage the action you're trying to take.SHOW LINKS:- Do you have a question for me? DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/4/202416 minutes, 40 seconds
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5 offers to sell when you need a quick cash injection

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection.- How boosting your business with a quick cash injection means you can create more cash flow whenever you need to.- Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand.- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.- How being creative with *how* you deliver your offer can give you more options for more offers.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/2/202418 minutes, 47 seconds
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No idea what else to sell? 5 places to find offer ideas that sell

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.- Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.- How noticing what kinds of questions people are asking you will give you clues about a potential new offer.- How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your "expert" perspective.- Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/31/202413 minutes, 35 seconds
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5 tips to make offer creation less overwhelming (and more fun!)

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.- Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.- Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.- The importance of taking imperfect action to move beyond the planning stage.- How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.- How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/28/202416 minutes, 10 seconds
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Here’s what to focus on when you’re overwhelmed by your to-do list

When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/26/202410 minutes, 50 seconds
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Strategies for identifying your niche (+ 5 red flags if you’re off course)

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.- Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.- How clarifying your message can help you to stand out in an over-saturated market.- The importance of *enjoying* what you do.- Why specificity in niching means niching by name but not by nature.- The relationship between your niche and affordability for your services.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/26/202413 minutes, 35 seconds
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7 sneaky signs that imposter syndrome may be holding you back

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.- 3 different definitions of imposter syndrome (cos it's sneaky like that!).- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.- Why valuing your own expertise in your industry is much easier said than believed.- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.- How over-reaching and over-delivering can be a disservice to your audience.- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/21/202416 minutes, 32 seconds
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7 key questions to master your messaging and attract your ideal client

Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client.- Why knowing who your ideal client *is* just as important as knowing who they're *not*.- How understanding what's really going on in your ideal client's life will help you tailor your message directly to them and hit them where they're at.- Why getting super clear on your ideal client's problems means you can use their words, rather than trying to use your own words (as the expert).- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/19/20248 minutes, 46 seconds
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How to design your offers to attract your ideal clients

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.- How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".- How thinking about what your business sells (and to who) will help you to clarify your own niche.- The 3 different ways to niche your business and the people this will attract.- How niching can help you stand out in an otherwise crowded, oversaturated online world.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/17/202412 minutes, 5 seconds
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Cashflow feeling tight? These 9 mistakes limit your sales

There's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow).- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.- Why testing the offers you're selling is so important.- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.- The key differences between selling and promoting (hint: they're not the same thing!).- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/14/202417 minutes, 23 seconds
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8 things that are wasting your time in your business

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.- How failing to identify your focus point leads to 'shiny object syndrome'.- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) for your free copy of “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/12/202421 minutes, 10 seconds
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6 crucial steps you can't skip for online business success

The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed.- The common things that businesses tend to focus on first *before* they've got their basics covered.- Why defining your ideal client is so important—not just when you're starting out, but multiple times a year.- Why researching your audience is way more than just *thinking* that you know them or sending out a survey.- How articulating the problem that your offer solves is so important when it comes to effective offer messaging for your ideal client.- The importance of creating a budget for your business, even from the get-go.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/10/202413 minutes, 5 seconds
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Should you retire an offer? Here's when it's a smart move—and when it isn't

It's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for something new (even if you don't know what that new thing is yet). In today's episode, I'm sharing the questions you can ask yourself to help you decide if you should retire an offer (or not).- Why giving more content does not mean you're offering more value (and how it can lead to overwhelm instead).- How letting go of an offer you have created can be so hard, especially when you've put a lot of time and energy into creating it.- The 6 questions you can ask yourself to help you decide whether to retire an offer or to keep it.- The two practical ways you can retire an offer that you no longer want as part of your business.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/7/202415 minutes, 26 seconds
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7 things you probably didn’t know about me—and how they've impacted my business journey

There's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experiences that make us who we are, which can affect how we show up and impact our audience and our clients. In today's episode, I'm sharing a few things about myself that you probably don't know and how they've impacted my business journey through the years.- How comparing yourself to others doesn't take into account your life experiences.- The countries I've lived in around the world and how they've shaped me personally and professionally.- How starting out as an accountant was just the beginning of my professional career and how I've tweaked and pivoted since then.- Why I get bored so easily and need to be challenged (or I'll procrastinate until the cows come home!).- How learning new things keeps my brain engaged while also helping me to better help others (and my business).- A sneak peek into my personal life around relationships, kids and travel.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/5/202425 minutes, 8 seconds
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Is your offer suite the right one for you? 7 questions to uncover whether you need to change it

Most online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may serve you to a point, but eventually you'll probably want to make some changes, especially if you want to scale. In today's episode, I'm sharing 7 questions to ask to figure out if your offer suite is still the right one, or whether it needs to change.- How increasing your price point over time is essential for charging your worth and your offer's value.- Understanding your time vs your price point to ensure sustainability over the long term.- How pricing can attract the *wrong* people into your business instead of the ones you actually want to work with.- Why enjoying what you offer is so important—not just for right now, but for the long-term vision of your business.SHOW LINKS:- Episode #652: 5 essential questions to help you price your next offer (or update the price of your existing ones!). DM me “652” on Instagram (@stephtaylor.co) for a direct link.- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales to learn how to scale your business without working more hours or spending more time on social media. Or visit https://stephtaylor.co/consistent-sales-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/3/202412 minutes, 56 seconds
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How we've been leveraging AI to save time and improve our offers

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.- The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).- How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.- The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.SHOW LINKS:- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/29/202414 minutes, 9 seconds
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7 things that made running my business while travelling much easier

Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner.- Why establishing a routine when travelling is so important when it comes to having boundaries around your time.- How dealing with different time zones doesn't need to be so difficult (and what you can do to help yourself stay on track).- How maximising your travel time can turn boring long-haul flights into productive work time.- The importance of having a dedicated workspace wherever you're staying.- The e-sim card I use for instant data wherever I land.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/27/202422 minutes, 28 seconds
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Launch Magic students on their experiences and how building an online business isn't a linear journey

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! So, in today's episode, I'm sharing a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.- How enrolling in Launch Magic helped students to clarify their programs and how to launch them.- Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.- How launching can be successful, regardless of where you're starting from.- The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).- How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/25/202442 minutes, 36 seconds
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Launch Magic alumni share their experience inside the program

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you understand where people are coming from in terms of their marketing, you realise that you're not actually getting the solution until you buy, right? So you are always just going to be getting told more and more things about the problem that you have.In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:- The 3 different types of students who launch their digital product in Launch Magic.- The challenges these students were having with their launches before they did the program.- Their experience of working their way through Launch Magic.- The results these students had from their launches.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/22/202422 minutes, 1 second
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Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...

This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today's episode, I'm sharing how you can launch an offer before you've created it and so much more!- The *many* benefits of launching your offer before you've even created it.- Why live launching is a much more effective way to sell your offer, compared to parking it on your website.- Why *warming up* your audience before launching is so important and what content you can share to do this.- The key to creating urgency with your offers, especially if they're evergreen.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/20/202422 minutes, 32 seconds
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Should you live launch every offer? 6 times when I wouldn't

While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would).- Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof.- How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to live launch.- Why observing your customer's journey and how they move through your offer suite can determine which offers flow naturally from one to the next and which ones could be live launched.- Why customising packages for clients or offering a done-for-you service does not normally require a live launch process, especially if you're only working with small numbers of clients.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/18/202416 minutes, 30 seconds
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The big mistakes that cost you sales in your second launch (and beyond!)

Have you launched any of your offers before? Especially if they're a course, program or membership? If so, there are a few mistakes that you can avoid along the way if you want to maximise sales in the future. In today's episode, I'm sharing 5 mistakes that *will* cost you sales in a launch.- Why making mistakes is part of the process and how you can use these to change how you approach launching in the future.- The importance of reviewing your launch and making changes for the next one.- Why ditching the whole launch and starting again from scratch is not just unhelpful, but unnecessary too.- How growing your audience with the right people between launches will help you to prepare for the next one.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/15/202413 minutes, 3 seconds
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How to launch your offers again (and again!) to make more sales

When I talk about launching I'm usually referring to a live launch—which isn't something you just do the first time you launch a brand new offer out into the world. If you're only launching it once, then you're leaving money on the table. In today's episode, I'm sharing how you can review your launch to refine, rinse and repeat for more sales next time.- Why sending out a non-buyer survey while the launch is still fresh in your audience's mind is so important.- Why looking at the numbers at each step gives you context and tells you more of a story about what worked and what didn't.- How using the READ method will help you to review your entire launch.- Why reviewing your messaging is so important to bridge the parts of the Magician's Gap that you may have missed.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/13/202411 minutes, 56 seconds
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5 must-knows to sell your online course, program or membership

It's easy to think that if you just get your offer in front of more people then you'll sell more. Sometimes this will work IF you have all of the ingredients in place. But if you're struggling to get your current audience to convert, then getting more people won't help until you tweak things. In today's episode, I'm share my top essential must-knows to sell your online course, program or membership.- What launching your offer live actually means (and what it doesn't).- Why understanding where your audience is at will help you know what they need to know to buy from you.- Why trying to hype up your offer and selling it as this new exciting thing just doesn't work—people *won't* buy because they're excited and don't want to miss out.- How answering their questions and hesitations IS what will guide them to buy.- How dumping all of your knowledge into a course can cause overwhelm rather than value.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Let my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/11/202413 minutes, 38 seconds
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Online course or program not selling? Try this approach instead

If you've created a course (or any other digital offer), put it on your website, but aren't making as many sales as you'd hoped, then this episode is for you! In today's episode, I'm sharing 3 must-haves to sell your offers and how you can tweak these for more sales.- The common reasons why your offer isn't selling and the 3 key ingredients you need to sell them.- How live launching your offer can help you to nail your sales strategy.- Why bridging the Magician's Gap is so important for helping people to make a decision about your offer.- The importance of addressing hesitations and answering any questions as part of the sales process.- Why having a deadline will help people to make a decision that's right for them.- My top 5 easy action steps to help you sell more of your offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/8/202417 minutes, 6 seconds
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4 steps to grow your email list for your next launch

Your email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today's episode, I'm sharing more about *why* your email list is an essential part of your launch and how you can grow it to prepare for the next one.- Why your email list isn't about the number of people, it's about the *type* of people who join that will help it to convert.- How inviting people onto your list is about offering value and nurturing their journey—rather than just being another email in their inbox.- The different types of assets you need in your first launch and how they can make the next launch much easier.- The importance of sharing free content to bridge the Magician's Gap and the calls to action you can offer.- Why reaching the *right* people for your launch is so important and understanding the different ways you can do this.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/6/202415 minutes, 19 seconds
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Want to sell your offers on evergreen? What you need to know first

People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn't quite work that way. In today's episode, I'm sharing the common misconceptions about evergreen offers and what you need to know.- Why creating a sales process for evergreen offers is just as important as it is for live launches.- Why putting your offer on your website isn't enough to convert.- How bridging the Magician's Gap is different between evergreen offers and live launching.- Understanding the technical behind-the-scenes processes involved in evergreen offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/4/202416 minutes, 10 seconds
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Predictions for 2024 (ft. Anita Siek)

Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead.- Our insights and predictions on what we believe will be the major shifts in the online business and marketing landscape.- How using AI and automations can never replace this *one thing* that business owners AND their audiences want and need.- Why evaluating business models and messaging will lead to a shift in course and program delivery.- The changing dynamics of social media in business, including the importance of long-form content.SHOW LINKS:- Launch debrief: What worked and what we're doing differently this year (ft. Anita Siek) - listen @ https://listen.stephtaylor.co/761- Lessons from 2023 with Anita Siek - listen @ https://listen.stephtaylor.co/bonus- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/1/202419 minutes, 46 seconds
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Want to sell more of your offers? 5 reasons why you should consider live launching them

Live launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today's episode, I'm sharing why live launching is so effective when it comes to selling your offers.- Why having a deadline is *not* about pushing people to buy, it's about encouraging them to make a decision.- How live launching gives you a lot of meaningful data on conversions at each step of the sales process.- How sending a non-buyer survey to your audience will give you meaningful insights about how you can tweak your launch in the future.- Why answering your audience's questions and understanding their hesitations will help them with their decision-making.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/30/202419 minutes, 36 seconds
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Launch debrief: What worked (and didn't) and what we're doing differently this year (ft. Anita Siek)

One of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". We're openly sharing what worked and what didn't with our launches last year and how we're changing things up this year.- How challenging launches can affect you personally and professionally.- How understanding specific customer objections can be used as an effective content strategy.- Why adapting your launch based on audience feedback and needs is so important for the next time round.- The importance of reflecting on your personal growth and the evolution of your strategies in response to business challenges.SHOW LINKS:- Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/28/202428 minutes, 3 seconds
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8 things you need to know before you launch a brand new offer

Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn't. In today's episode, I'm sharing 8 things you need to know before launching your brand new offer.- Why taking the pressure off yourself (and your launch) is so important.- How taking imperfect action when launching will give you the feedback you need to tweak it for next time.- The key parts of a live launch and the 4-part framework I use with every launch.- Understanding the reasons why your offer might *not* sell and how you can hone your messaging next time.SHOW LINKS:- Episode #684: How to use repeatable live launches to make more sales of your online course, program or membership. DM me “684” on Instagram (@stephtaylor.co) for a direct link.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/25/202422 minutes, 1 second
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How she made $1,000 an hour while she was OFFLINE—from a $9 membership! (With Liz Wilcox)

My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline.- The importance of life-work balance, especially when managing your business during your time off.- Why hiring more staff brings up fears around trust and letting go of control.- How creating a valuable and easy-to-implement offer becomes a gateway for key growth strategies.- How learning from failed initiatives emphasises the importance of future growth.SHOW LINKS:- You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/23/202444 minutes, 50 seconds
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Coaching Call: How do I balance my messaging when my buyer and user are different?

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences.- Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers).- How understanding both cohorts and how they consume information is so important for your visibility strategy and sales process.- Why market research is the key to understanding and addressing both students' and parents' needs.- How thinking outside-of-the-box will help to effectively engage *both* audiences.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/21/202425 minutes, 1 second
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Bonus episode with Anita: Lessons from 2023 (work + personal)

Anita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today we're talking about the lessons that 2023 taught us—both personally and professionally.- The biggest lessons and challenges from 2023.- Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by.- The importance of experimenting and learning from actions rather than remaining stagnant.- How managing expectations and boundaries helps to clarify communication in business.- Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands.Links:Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.
1/19/202428 minutes, 18 seconds
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7 ways to create more freedom in your business in 2024

I'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But freedom needs to be intentionally created—it doesn't just magically happen. In today's episode, I'm sharing 7 ways that you can create more freedom in your business this year.- Why auditing every part your business is so important so that you can identify what's working (and not working so you can fix it) before you grow and scale.- Why clarifying your long-term business vision and medium-term goals will help you to understand what business model you need and the action required to get you there.- The importance of messaging, strategic content and effective sales processes to sell your offers.- How setting up systems *and* actually implementing them is a sure fire way to create growth *and* freedom in your business.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/18/202417 minutes, 57 seconds
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Struggling to hit consistent $10k months? This is probably why...

In my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've seen with my students and clients, there's 6 common things that could be holding you back from reaching consistent $10k months. In today's episode, I'm sharing *why* you're not able to hit that target consistently right now and what you can do to change that.- How trading time for money by working directly with clients may be impacting your ability to reach your next-level income goal.- The two main ways to increase your income.- Why getting into your ideal client's head will help you to hone your messaging (and what questions to ask yourself so you can do so).- How reaching your ideal client strategically (and how you're selling to them) will influence conversion rates.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging and stand out online. DM me “662” on Instagram (@stephtaylor.co) for a direct link.Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/16/202415 minutes, 51 seconds
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A $5k vs $10k vs $50k+ monthly business: The surprising differences behind the scenes

The reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations and processes to grow to the next level. What gets your business to $5k/month won't get it to $10k, and what gets it to $10k won't get it to $50k/month unless you intentionally set up these foundations. In today's episode, I'm sharing the surprising differences (behind the scenes) with each of these business models.- How understanding $5k, $10k and $50k+ monthly business models will help to clarify where you're at and what needs to change so you can grow to the next stage.- The differences between the sales processes for a $5k/month business vs $10k and $50k/month businesses.- Why using different marketing strategies is necessary for different business models.- How daily operations and delegation differs between $5k, $10k and $50k+/month businesses.- Understanding yourself as a business owner and the personal growth required to move you to $10k/month or $50k+/month.SHOW LINKS:- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/14/202424 minutes, 18 seconds
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9 pieces of the best business advice I can give you for 2024

I've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been much quicker and smoother! So, in today's episode, I'm sharing the best business advice I can give you to build a business that's sustainable in the long term.- Why your foundations need to come first to minimise stress and overwhelm *before* you scale and grow.- How approaching problems by doing the easy/exciting parts first *doesn't* work and the imperfect action you can take instead.- The benefits of the first steps (you're *never* too advanced for step 1!) and how this helps to focus on your ideal client.- Why building a profitable, sustainable, long-term business requires you to prioritise (now) the things that will deliver these long-term results.SHOW LINKS:- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/11/202417 minutes, 35 seconds
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Simple psychology principles to improve your marketing and boost your sales (with Phil Agnew)

Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business.- How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers.- The 4-step marketing funnel and the scientific principles you can use at each stage to maximise your marketing and your message.- The influence of illusions, social norms and other biases on the decision making process.- Why being distinct within your niche/industry is more important than being different.You can connect with Phil at https://www.nudgepodcast.com/ or search for Nudge wherever you get your podcasts.SHOW LINKS:- Join my free masterclass: Foundations for Six Figures and Freedom - How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/freedom-masterclass to save your seat.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/9/202455 minutes, 41 seconds
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23 of my favourite Daily Biz Boosters from 2023

Are you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little things I've learned over the years, as well as some great tips from my favourite mentors. In today's episode, I'm sharing my favourite daily biz boosters from 2023 and how they've helped me.- Why being confident is *not* about getting rid of fear.- The importance of being the kind of client you wish to attract.- How you may be inadvertently *training* your audience to interact with you.- Why running your own business isn't always fun, even if you're doing what you love.- The 4 stages of creating freedom in your business....and so many more!SHOW LINKS:- DM “DBB” on Instagram (@stephtaylor.co) to receive my daily biz boosters to your inbox or visit https://stephtaylor.co/DBB to sign up.- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/7/202411 minutes, 56 seconds
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Best of 2023: If I had $5000 to start my business, this is where I would spend it for maximum results

This is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.- Why DIY visual branding can be a great way to keep things really simple.- How hiring a professional can help you to get really clear on your messaging, right from the start.- What software platforms are worth investing in and why.- The benefits of having support from the beginning.Show Links:- Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do. DM me “515” on Instagram (@stephtaylor.co) for a direct link.- Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin. DM me "650" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/4/202415 minutes, 38 seconds
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Best of 2023: How she turned a $9 membership into a six-figure business with Liz Wilcox

This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.- How a low ticket membership can scale to six figures.- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.- When launching begins and ends with an email list, literally!- How to create a sustainable, low-ticket membership that works for you AND your audience.- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.- Liz's simple tips for membership onboarding, retention and engagement.You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/Show Links:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/2/202446 minutes, 5 seconds
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Best of 2023: Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).In today's episode, we chat about:- The two, easier ways to grow your income without growing your audience.- How creating the right offers, with the right messaging, for the right people will help your conversions.- Why building hype around your offers does not work—and what you can do instead.- How solving different problems with different offers can help to increase the lifetime value of your clients.- How to use your "non-buyer surveys" to understand your audience better.SHOW LINKS:- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me “637” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/31/202311 minutes, 44 seconds
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Best of 2023: 3 content swaps that’ll make you more sales in a launch

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.SHOW LINKS:- DM me "magic" on Instagram stephtaylor.co to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- DM me "tweaks" on Instagram stephtaylor.co for my FREE 5-part email series—5 simple tweaks to accelerate your launch profits or visit https://stephtaylor.co/tweaks- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/28/202310 minutes, 24 seconds
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Best of 2023: 6 essential tools for creating and selling digital courses online

Here's another of your favourite 2023 episodes! When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I'm sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.- The one platform I've chosen to run my entire business from.- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).- The video recording and editing tool that can save you thousands in professional filming costs.- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.- The program that makes live coaching and Q&A calls a breeze.SHOW LINKS:- Get my Cheat Sheet - The complete list of tools for creating and selling digital products (including a link to some great Canva templates to purchase): DM me TOOLS on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/26/202312 minutes, 20 seconds
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Best of 2023: Coaching call: How do I get my audience to see the value in what I sell?

I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Tune in as we chat about some strategies to help her audience prioritise investing in her offers.- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion.- Nailing your CTA's (calls to action) for maximum uptake.- Why showing value in your offers through empathy and solution-based communication can be so powerful.- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/24/202323 minutes, 8 seconds
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Best of 2023: Don’t waste your time and energy on these 8 things

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode, we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying "no!" and asking yourself: "Would I say yes to this if it were tomorrow?"- How failing to identify your focus point leads to "shiny object syndrome".- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/21/202321 minutes, 1 second
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Best of 2023: 5 essential questions to help you price your next offer (or update the price of your existing ones!)

Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take them to get there.- The link between the outcome, how much support your clients need from you and the value this provides.- How educating your audience can help them to re-evaluate what outcomes they are prioritising.- How the value of your offer impacts your audience's bigger life picture.Show Links:- Episode #644: Ask Steph: Do you have to have live calls in your online course? Nope! DM me “644” on Instagram (@stephtaylor.co) for a direct link.- Episode #561: What to do when people constantly tell you "I can't afford it" - without lowering your price. DM me "561" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/19/202313 minutes, 12 seconds
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Best of 2023: 7 things I needed to unlearn to grow my business to this level

This was one of your favourite episodes of 2023! We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.- Why trading time for money means that you're working harder NOT smarter.- How trying to control the outcome can zap your creativity (and your energy).- Why avoiding failure by over-planning and overthinking can actually slow down your success.- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.Show Links:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/17/202314 minutes, 42 seconds
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Ask Steph: How can I troubleshoot unsubscribes from my email list?

Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.- The importance of looking at the number of unsubscribers within the context of your email list size.- How understanding *why* people are unsubscribing can you clues about their expectations.- Why matching their expectations for your emails is important.- Why meeting your unsubscribers where they're at now is what creates valuable email content.- How changing your perspectives about unsubscribers will help you to see what they really mean for your business.SHOW LINKS:- DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/14/202310 minutes, 20 seconds
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7 lessons I learned the hard way in 2023 (so you don't have to)

One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what's within my control—everything else is wasted energy. In today's episode, I'm sharing the main lessons that I've had to learn the hard way this year, in the hope that you don't have to learn them as harshly!- How realising that you can only do so much in your business will help you to focus on what you *can* do, instead of what you can't.- Why learning to see life (and business!) as an adventure will help to ease the load and the pressure.- Why trying to solve a problem without all the facts will just lead to overwhelm and overthinking.- The solution to help you avoid burning out.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/12/20239 minutes, 18 seconds
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Starting a podcast in 2024? Here are 7 common mistakes to avoid

When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In today's episode, I'm sharing 7 common mistakes that are easy to make and what you can do to avoid them.- Why looking for the latest trends means you're missing the mark with your podcasting vision.- How understanding your "why" (and your audience's why) will help you stand out from the podcasting crowd.- The importance of niching in podcasting.- How using your podcast as a growth tool can boost your business—if you have a strategy.- Why worrying about your mic (and other tech) is such a teeny piece of the bigger podcasting puzzle.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/10/202310 minutes, 13 seconds
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10 ways to use a podcast to grow your business in 2024

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today's episode, I'm sharing 10 ways that you can use a podcast to grow your business in 2024.- Why understanding podcasting as an audience growth tool is essential.- How considering your podcast as a new revenue stream can help you explore diverse and creative income possibilities and networking opportunities.- The benefits of having your own podcast to build credibility and "know, like, trust" with your audience.- How podcasting can improve your speaking and presentation skills.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/7/202316 minutes, 37 seconds
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How I launched this podcast on my own (and 5 things I wish I'd known before I started)

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today's episode, I'm sharing how I launched this podcast on my own and the 5 things I really wish I'd known before I'd started.- Where my podcasting journey began and how I got to where I am today.- The truth about "um's" and "ah's" and the editing process.- Why understanding that your podcast *will* evolve will minimise the need to "get it right" before you start.- The importance of growing your listenership intentionally.- Why getting crystal clear on your ideal listener will make it so much easier to come up with episode content.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely "techy" and you're terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/5/202314 minutes, 38 seconds
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5 things I never do in my business as an online business strategist

Over the years, I've learned what's helpful for my business and what's not. I now know that overthinking and over planning will not create a better offer and that some decisions are much more (or less) important than others. In today's episode, I'm sharing 5 of the things that I no longer do in my business as an online business strategist.- Why waiting until your idea is "perfect" before putting it out into the world doesn't mean it's perfect for your audience.- How understanding the difference between high-value and low-value decisions will help you to make better use of your time.- Why realising that it's normal for your business income to ebb and flow and how you can be proactive during the quieter times.- The importance of increasing your prices to be in line with the value you offer.- Why taking imperfect action can help you to avoid overwhelm.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/3/202311 minutes, 44 seconds
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Do you really need to niche? (Target audience vs. Ideal client vs. Niche)

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they're really soooo different! In today's episode, I'm sharing some really clear definitions about each of these three terms and how you can better identify these in your business.- Why niching is not so much about *who* you work with but the solution you offer for the problem someone has.- Why your target audience is so much more than just the demographics of the people you work with.- How defining your ideal client avatar can help you to focus your content, messaging and your offers.- The benefits of niching to give your business more credibility and visibility.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- Episode #642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM me “642” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/30/202314 minutes, 27 seconds
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Keep buying courses you never finish? Try this approach instead

When you buy a course that you never finish (or even start) it could be because the course itself isn't really designed for action or perhaps there's something going on within you that's stopping you from completing it. In today's episode, I'm sharing some insights into why we keep collecting online courses that we don't use and what to do instead.- The reasons why you're buying online courses that you never get around to completing.- How exploring these reasons can help you to understand if it's a course problem or something within you.- Why buying and collecting courses is easier than *actually* taking action.- How looking for an external "magic pill" to save you (or your business) will stop you from taking responsibility.- The 3 action steps you can take today to help you prioritise the modules or courses that will lead to imperfect action.SHOW LINKS:- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/group-2024-intensive for details.- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
11/28/202310 minutes, 17 seconds
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Part 2: More do's and don'ts for creating freedom in your online business

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing part 2 of how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".- The importance of asking yourself where you're not taking action when you need to be.- Why regularly re-thinking your pricing is important as you learn and grow.- How showing up for your own learning and growth will attract clients who are committed to doing the same.- Why making time for the boring things (including building out your sales processes!) is just as important as making time for the fun things.SHOW LINKS:- Looking for Part 1? DM me "727" on Instagram (@stephtaylor.co) for a direct link.- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) for details.- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
11/26/202312 minutes, 25 seconds
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6 questions I'm reflecting upon to grow my business in 2024

As we approach the end of another year, it's super important to spend some time reflecting on the year that was and start planning for the year ahead. In today's episode, I'm sharing 6 questions to ask yourself as you reflect on 2023 and look ahead to grow your business in 2024.- Why identifying any blocks in your business or things you need to change will pave the way for the next level of your business.- How reflecting on what this next level of your business requires you to be will help you to step up both personally and professionally.- How supporting your business with other income and realising where you're leaving money on the table can help you to make better decisions.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/23/202314 minutes, 7 seconds
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6 ways I blocked myself from freedom in my business—and what I do now instead

A few years back, I found myself in that spot that I know many of you are in right now. You're busy, you have clients, but there's no freedom and you're not making the income you want to yet. In today's episode, I'm sharing why finding freedom in your business can be so challenging and what you can do to change this.- When finding more clients means more money (but less freedom) and how you can scale in different ways.- Why focusing on service-based work takes up so much of your time and what you can do instead.- Why building a library of courses and memberships isn't always the answer to a scalable business that gives you freedom.- Why having sales processes in place is so important and what happens when you don't.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/21/202312 minutes, 37 seconds
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Income growing too slowly? Here are 5 things you can do about it

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.- Why understanding the income equation will help you to identify the cause/s of your slow income growth.- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.- The importance of using your free content to attract the right people into your audience.- Using other ways to create a quick cash injection into your business.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
11/19/202313 minutes, 8 seconds
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Are you ready to add an online course or digital product to your business? Here's how to tell...

I get asked this question a lot from those in my audience who are not sure if they're ready to create an online course yet. They often think they don't know *enough* and are filled with fear and doubt. In today's episode, I'm sharing 6 signs that you're ready to add an online course to your offer suite.- Why being clear about what you *do* know will help you to create an offer that solves a problem or achieves a transformation.- What you can do if you don't want to take on anymore 1:1 clients or have reached your ceiling.- The importance of listening to what your audience are asking you for.- How working with clients in different ways can help support those who may not be able to afford your main offer and/or those who have already worked with you previously.Links:- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-moreSHOW LINKS:- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igLet's be Instagram friends: https://instagram.com/stephtay...
11/16/202316 minutes, 23 seconds
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Creating income consistency in your business—without launching a membership

It's easy to think that having consistent income in your business means you need to have some form of recurring income—but this isn't the only way. In today's episode, I'm sharing how you can create income consistency *without* launching a membership.- Three ways to make more sales in your business that you can start doing right away.- Why building your email list is so important for both nurturing and selling.- The importance of conversion rates and what you can do to improve them.- Why creating consistent income isn't just about finding new people, it's about how to better support your existing customers too.SHOW LINKS:- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/14/202314 minutes, 49 seconds
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My recent course launch: What worked, what didn't work and what I learned from it

I just finished launching my 4-week crash course called "Boost Your Brand's Superfans". And just like every launch, I do a review afterwards. In today's episode, I'm sharing what worked, what didn't and my key takeaways for next time.- The numbers I look at when reviewing my own launches to really hone in on where and what I can improve (including a non-buyer survey).- Why reviewing what *didn't* work is just as important as what *did* work.- The importance of being really clear about what you learned so that you can take everything on board for next time.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/12/202317 minutes, 36 seconds
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Want to create more freedom in your business? Here are the do's and don'ts you need to know

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".- Why getting clear on what freedom means to you will help you to vision the business you want to create.- The importance of being intentional with your business model and being willing to change it if necessary.- What investing in your business really looks like and how you can make the most of the time you *do* have.- Why becoming comfortable with discomfort is a necessary part of growth.SHOW LINKS:- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/9/202311 minutes, 45 seconds
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When self-doubt stops you from taking action, ask yourself these 5 questions instead

All of those thoughts you're having about whether you can do something new or different are totally normal—even expected—because you're stepping out of your safe, comfort zone. However, they don't need to be in the driver's seat. In today's episode, I'm sharing 5 questions you can ask yourself whenever self-doubt creeps in.- How being honest about what's *really* scaring you will help you to see that doing anything outside of your comfort zone is going to bring up fear.- Why shifting your focus to "who will miss out if I *don't* do this?" will shift your perspective about what you're doing.- Why accepting that you'll never know everything about your niche provides opportunities for you to grow and learn in the future.- The importance of a positive mindset when dealing with self-doubt and how you can change your internal self-talk.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/7/202312 minutes, 51 seconds
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7 business time-wasters that are slowing you down—and what to do instead

One of the challenges in business is understanding what to focus on and what not to. In today's episode, I'm sharing the common time-wasters that may be slowing you and your business down and what you can do instead.- How getting caught up in the little things won't make or break your success—like software, email platforms and podcast hosts.- Why sitting and waiting for inspiration to strike is not going to get you where you want to go.- Why most busy tasks that feel productive are not a great use of your time *and* they don't actually grow your business.- The hidden hazards of procrastination, perfectionism and making tasks unnecessarily overcomplicated.SHOW LINKS:- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/5/202316 minutes, 20 seconds
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6 things I wish someone had told me in my first year of business

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your long-term vision. In today's episode, I'm sharing 6 tips that I wish someone had told me back in my first year of business.- Why being discerning with your "yes" and with your "no" will help you to make the best decisions for your business while also learning what you don't want.- Why spending your time creating Canva images etc won't grow your business (and how doing what *will* may seem unsexy and boring!).- How scaling your business starts with an intentional offer suite with your long-term business vision in mind.- The importance of looking after *you*—your most important resource—above everything else- Why imperfect action is the only way to overcome the fears and the doubts.- How selling the transformation is key—and why it's so important to articulate your offer in this way.SHOW LINKS:- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass.- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
11/2/202312 minutes, 34 seconds
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Why you're procrastinating, overworking and "stuck" in your business (with Masha Kay)

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastination and overwork in your business. In today's episode, Masha and I deep dive into the very real 'fight or flight' that can come from a dysregulated nervous system.- Understanding the 3 states of your nervous system and the triggers to be aware of that can cause it to mobilise and immobilise- How our 'personality traits' are often borne from a place of self-preservation, driven by our nervous system- Why preparing for dysregulation in your business is so important and the benefit of creating your own 'toolkit' to counteract it- Understanding the energy behind self-sabotage and the 'do-more' state of mind and strategies to resetYou can connect with Masha on Instagram @mashakay or check out her website Mashakay.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/31/202345 minutes, 19 seconds
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The art of the post-launch review: 5 questions to make your next launch a success

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful.- Why reviewing your launch numbers objectively, within the context of *your* business, is so valuable.- The questions to ask yourself straight after your launch while it's all still fresh in your mind.- How using your answers to these questions to tweak your next launch can set you up for even bigger success.SHOW LINKS:- To join the Launch Magic Waitlist DM me "magic" on Instagram @stephtaylor.co or visit Stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/29/202313 minutes, 8 seconds
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5 quick tips for building confidence and expertise as an online business owner

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who knows more than you—and if you wait until you know "enough", then you'll be waiting a really long time! In today's episode, I'm sharing 5 quick tips you can use to build your confidence and expertise.- Why taking imperfect action before you feel *ready* will help you to learn and quickly course-correct as needed.- How investing in your learning and growth can boost your confidence and your expertise.- The benefits of reading books—and not just business books.- Why *not* sharing your expertise is doing others a disservice—after all, you have the solution to someone else's problem!- How sharing your experiences is more important than what others *may* say or think about you.SHOW LINKS:- Episode #715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.- Episode #698: Reading list: 5 books I've read and loved this year (and what's next on my reading list). DM me “698” on Instagram (@stephtaylor.co) for a direct link.- Episode #689: Self-doubt getting in the way? Here are 5 tools to help you overcome it. DM me "689" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
10/26/202314 minutes, 8 seconds
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Here's how I keep coming up with fresh content ideas after 720 episodes

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience.- How brainstorming content ideas with your team can help you to reveal what you may not know, or what you may be missing.- The benefits of using your audience's feedback to create content that is relevant for them—and the questions you can ask them to find out what that is.- How inviting your audience to write in with a problem or a question can provide great content for you to answer for your audience.- How using AI tools like Chat-GPT can help you to generate content ideas—and how to avoid generic, broad results.- Why reflecting on popular past content can give you new ideas for a different story or different perspective on content you have already used.SHOW LINKS:- Episode #651: If I had $5000 to start my business, this is where I would spend it for maximum results. DM me “651” on Instagram (@stephtaylor.co) for a direct link.- To submit an Ask Steph question, visit stephtaylor.co/asksteph- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
10/24/202310 minutes, 42 seconds
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Signs your current audience aren't your ideal clients—and 3 steps to fix it

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's episode, I'm sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that.- The likely reasons behind low social engagement and/or low email open rates.- Why nobody is buying your offer and what you can do to find out the reasons why.- How understanding what causes you to grow the wrong audience for your business can help you to shift to finding the *right* people instead.- The importance of messaging, strategy and visibility when it comes to building your audience.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) or find out more about Boost Your Brand's Superfans here: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/22/202312 minutes, 29 seconds
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5 simple shifts to reach more of the right people online

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard.- Why being seen online can be so hard and the key to standing out with your content instead.- Why building a visibility plan to attract the right people into your audience is so important to avoid being at the mercy of the trends and algorithms.- How reaching the right people doesn't mean they're going to buy from you right away—it's how you support them once they've found you that's important.- Why using social media is no longer an effective tool for audience growth and how you can use it to nurture them instead.- Why showing up online is *not* about how often, it's about using the time you do have to focus on what works.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/19/202314 minutes, 7 seconds
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The 4-part formula for audience growth (before you spend a cent on ads!)

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people for the business you want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.- Why focusing on building more followers and subscribers won't necessarily translate to increased revenue.- The common mistakes when it comes to growing your audience.- The questions you need to ask yourself to meet the *right* people where they're at.- How using this 4-part formula can help you to share remarkable content with the right people at the right time.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/17/202313 minutes, 16 seconds
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"What will they think?": Overcoming the fear of judgement online

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don't care too much about what people say about me on the internet—but I've learned how to deal with this along the way. In today's episode, I'm sharing the top tips that helped me to overcome the fear of judgement.- How understanding the connection between what people say about you and what they think of themselves can help you to see any judgement for what it really is.- The importance of doing what feels right for you.- Why focusing on the people you're here to help is much more important than what others are saying about you.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/15/20237 minutes, 58 seconds
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Stuck and overthinking? Here's how to start taking Imperfect Action in your business

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really...on the day-to-day? In today's episode, I'm sharing how to *actually* take that imperfect action along with a framework you can use to do so.- The obstacles that pop up whenever you decide to do something you haven't done before, and how to move forward instead.- How being ready and confident comes only through doing—not by planning or waiting.- The four-step "how to take imperfect action" process you can use to get you closer to where you want to be.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/12/202313 minutes, 2 seconds
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Content marketing mistakes that hurt your sales and reach

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.- Why using expert language will miss the mark with your audience.- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.- How sharing your unique take on something will set you apart from others in your industry.SHOW LINKS:- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me "690" on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/10/202311 minutes, 31 seconds
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Creating a traffic strategy and using SEO to reach the right people for free (with Nicki Sciberras)

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Today Nicki is joining me to deep dive into the SEO world and the value it can provide to your business.- Understanding SEO and the power of an effective traffic strategy (and tips to create one)- Why SEO should be a priority in your business and the 3 key elements for beginners- Handy hacks to increase your domain authority and the importance of driving backlinks- Debunking common misconceptions of SEO and the pros and cons of DIY vs hiring an agency- The simple steps you can take now to optimise your reach- How to use Chat-GPT and AI tools in your SEO process to save timeYou can connect with Nicki at https://www.thedigitalexchange.co/ and download her free traffic and sales calculator at https://www.thedigitalexchange.co/traffic or check out her SEO course at https://www.thedigitalexchange.co/smewaitlistSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/8/202337 minutes, 44 seconds
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The practical ways I avoid overwhelm in my business

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—regardless of where they are in the business. In today's episode, I'm sharing 6 practical things that I do to avoid that feeling of overwhelm.- The simplest way to wade through all of those "to-do thoughts" that are floating around your head.- Why trying to figure out all of the steps before you start a project will only leave your head spinning (and the framework you can use instead).- How using calendar blocking as a way to be realistic about your productivity will help you stay on track and actually get done what needs to be done.- Why some things on your to-do list *never* get done and what you can do with them instead.- The importance of planning your goals and direction and then prioritising what actually matters.SHOW LINKS:- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/5/202312 minutes, 48 seconds
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5 tools that help me stay consistent with content and marketing

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-changing tools that I use to help me stay consistent with my content and marketing.- How making the most of your ideas on-the-fly will give you a go-to place to create your content from.- The project management tool that my team and I use to ensure that we always have consistent content.- Why planning your weekly objectives and being realistic with your to-do list will help you to stay focused and prioritise your tasks.- The software I use for podcasting and how it streamlines the entire process.- The benefits of using a 4k webcam and how to decide whether you really need one.SHOW LINKS:- Want to learn more about Clickup? Use this link: stephtaylor.co/clickup- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama- Try Descript for free here: http://stephtaylor.co/descript- Learn more about the Lumina webcam: stephtaylor.co/lumina- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
10/3/202314 minutes, 13 seconds
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What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz)

Ronsley Vaz is a podcasting specialist, author and TEDx speaker with an extensive background in computer and software engineering. The host of multiple podcasts, including My AI Love Affair, Ronsley joins me today for an eye-opening chat on all things AI.- Ronsley's podcasting journey and why he is pivoting his focus to the world of Artificial Intelligence (AI).- The importance of "not being the intelligent being that fears intelligence" by breaking down the definition of AI.- Defining the endless opportunities of AI and the benefits of using this in your business with "empathy".- Why exploring AI at a deeper level is imperative to debunk the misconceptions of today's users.- Understanding the practicalities of AI and the outcomes it can provide using the correct context.Listen to Ronsley's podcast at MyAiLoveAffair.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
10/1/202348 minutes, 15 seconds
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5 key differences between successful and struggling business owners

It's not so much about the actual practical day-to-day things that business owners *do* that determine success (or struggle)—it's about mindset and the words between your ears. In today's episode, I'm sharing 5 of these key differences between successful business owners and those who are struggling.- Why constantly looking for external validation means that you're not trusting yourself, and how you can shift your experience.- Why worrying about the things you cannot control is a waste of time and energy, and why it's important to focus on what you can control instead.- What "imperfect action" really means and what you *actually* need to know to keep moving forwards.- The importance of prioritising long term growth over short term wins.- How setbacks are actually a lesson in disguise and how you can make the most of this growth.SHOW LINKS:- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/28/20239 minutes, 39 seconds
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Then vs. Now: How my approach to business has changed over time

One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip down memory lane, reflecting on what I used to do/believe back "then" compared to what I do/believe "now" and how my approach to business has changed over the years.- Why the number of followers has little to do with business success, and what to focus on instead.- The importance of showing up consistently over time—even when you don't feel like it.- How my launch failures have taught me so much more than the successful ones and the shifts I've needed to make to get to this point.- Why success doesn't come from jumping between trends and chasing what's working right now and what you can do instead.- Why comparing your business to another business is like comparing apples and oranges—you cannot see what's really going on behind-the scenes.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/26/202315 minutes, 27 seconds
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Why you're struggling to be consistent in your marketing and how to fix it

Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In today's episode, I'll explore *why* you're struggling to be consistent and what you can do to fix it.- Why the "spraying and praying" approach doesn't work and how you can create a content and marketing strategy instead.- Why consistency requires structure and how this means showing up—even when you don't want to.- What happens when you don't have the systems in place and how you can implement these simply but effectively.- How working to your strengths and what you actually want to do will make your life so much easier!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/24/202310 minutes, 16 seconds
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Q&A: How to find balance, disconnecting from social media, where to focus in the beginning + more

I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of these questions about payment plans, audience engagement, passive income and so much more...How many payment plans should I offer for my online course? (3:05)How can I disconnect from social media without losing engagement? (4:54)What are the key things to focus on in the very beginning when money is low & you don't have help? (7:45)How do you find "balance" when it feels like you always have to be doing? (10:48)How do I create a passive income without hiring extra staff/support? (14:01)Pre-selling stresses me out because I'm terrified of missing deadlines. Advice? (17:08)How to improve sound quality in your digital course/podcast/videos? (18:53)How to make sure there is content for followers of every stage? (Beginners to long-time followers) (20:23)Can you live launch a course that's only $247 (offer is $197 + calls)? (22:44)SHOW LINKS:- Episode #690: Is your audience looking but not buying? Here are 5 mistakes that you might be making. DM me “690” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- DM me "OLSM" to receive the direct link to Offer Less, Sell More or visit https://stephtaylor.co/OLSM- DM me "masterclass" to receive the direct link to my Seven Secrets to Consistent Sales masterclass or visit https://stephtaylor.co/consistent-sales-masterclass- Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
9/21/202325 minutes, 10 seconds
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6 mistakes that slow down your audience growth (and how to avoid them)

Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They have a limited budget (and time) but they're wasting their time on things that don't actually get their business in front of the right people. In today's episode, I share 6 mistakes that slow down this audience growth and how to avoid them.- Why relying on social media to attract new clients no longer works—and what you can do instead.- Why jumping from tactic to tactic, or platform to platform doesn't work either and how being consistent on one platform is much more effective.- How sharing remarkable content is even more important now that AI is here.- How being crystal clear on your ideal client, messaging and content pillars is what will stop your ideal client mid-scroll.- Why looking to others for what to do and what to share online is a sure fire way to blend in with the crowd.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/19/202310 minutes, 42 seconds
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How to leverage storytelling to sell without feeling "icky" (with Colin Boyd)

Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself- What is infusion selling and how you can build this into your business- Understanding and addressing the mindset blocks that can stand in the way of successful sellingSHOW LINKS:- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/17/202345 minutes, 6 seconds
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Struggling to attract your ideal clients? Try these 5 tweaks to reach more of the right people

It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people.- Why getting crystal clear on your messaging, your content strategy and your ideal client is so important to attract the right people.- How identifying where your ideal clients are hanging out (online or offline) means you don't have to be at the mercy of the algorithms, hoping they'll show your content to the right people.- Why having a visibility plan is important (and why you need to *actually* follow through with it).- The importance of sharing online content that is remarkable.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/14/20238 minutes, 6 seconds
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7 pieces of bad business advice that are a waste of your time and money

There's so many business do's and don't's out there that it's hard to know who and what to believe. These are often based on the latest trends and don't *actually* move the needle in your business. In today's episode, I'm sharing 7 pieces of bad business advice that are a waste of your time and your money.- Why thinking there's one "magic pill" for your business will only lead to you jumping around looking for that one thing that'll "work".- How having just one signature offer means that the lifetime value of your client is going to be low.- How having too many offers will confuse your clients and make your business harder to streamline and systematise.- The role of social media in your business.- Why niching down is one of the simplest ways to shift who your business attracts and what this means for your audience.SHOW LINKS:- DM me “649” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #649: What you sell determines who you attract. Here's how to design your offers to attract the right people- DM me “EMM” on Instagram (@stephtaylor.co) for my free "Escape the Messy Middle" download that will help you find clarity and build momentum or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/12/202313 minutes, 17 seconds
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How she pivoted an offer that was no longer working (with Anita Siek)

Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience.- How to identify areas where your business model is no longer sustainable or scalable and mapping out the path forward.- When reflection brings clarity and how the process of understanding your audience's needs can lead to new beginnings.- How she pivoted her membership to stay relevant when Chat-GPT swooped in and "stole" her members.- The surprising things that happened when she launched her new membership whilst travelling.Connect with Anita at https://wordfettigroup.com/ or on Instagram @anitasiek.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/10/202343 minutes, 45 seconds
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The biggest things stopping you from building a profitable online business and how to overcome them (Part 2)

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! This is the second (of 2) special episodes where I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.- Why reinvesting back into your business is essential for growth.- How understanding what's *really* behind your procrastination can help you to actually get it done.- The truth behind your fear of selling—what is it really?- How intentionally getting in front of the right people has changed in recent years and what no longer works like it used to.- Why communicating the value in what you do is so important for people to understand and care about what you're selling.SHOW LINKS:- Looking for part 1 on this topic? DM me “699” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #699: The biggest things stopping you from building a profitable online business and how to overcome them (part 1)- Episode #689: Self-doubt getting in the way? Here are 5 ways to overcome it. DM me “689” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/7/20239 minutes, 9 seconds
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The biggest things stopping you from building a profitable online business and how to overcome them (Part 1)

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! So, across two special episodes I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.- What "I don't have enough time" really means and what to ask yourself instead.- The common myths about outsourcing and the baby steps you can take to get started.- Why understanding your fears about creating something that people might not buy can help you to hone your focus into something they will.- How recognising your fear of being judged by others can help you to reconnect with your "why" and your "who".- The struggle is real: why converting your leads into buyers won't happen automatically, and what you need to do instead.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free "Escape the Messy Middle" download that will help you find clarity and build momentum or visit https://stephtaylor.co/escape-the-messy-middle- DM me “675” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #675: The mistakes you're making that are making it harder to sell- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/5/20239 minutes, 16 seconds
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Reading list: 5 books I've read and loved this year (and what's next on my reading list)

I've learned that most of the very successful people I've met spend a *lot* of time reading. But I think it's more about the art of reading itself, rather than the actual "strategies" or "tactics" in the books. In today's episode, I'm sharing the books that I've loved reading this year and what's next on my reading list.- How reading can impact your business, even if you're not reading business books.- The 5 books I've read about money, ideas, risk, leadership and change and how they've helped me.- The 3 books I've tagged to read next and how they may help you too.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9/3/202313 minutes, 25 seconds
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What you need to know before you start a podcast

Have you been thinking of starting a podcast? Then this episode is for you! I've been podcasting for 5.5 years and I've also helped to launch hundreds of new shows through my A-Z Podcast Launch Plan. In this episode, I'm sharing the things you need to know before you start your own show.- Why having a podcast won't automatically make you stand out and the question you need to ask yourself first.- How allowing your podcast to evolve organically over time means you don't have to have it all figured out before you start.- The importance of understanding why you're doing a podcast, who it's for and why they should listen to you over someone else.- Why defining your success and success metrics will help you to be patient, even when the novelty wears off (and it will!).- What *actually* matters when starting your podcast—think mic, name, cover art, description etc.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/31/202318 minutes, 7 seconds
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Sick of social media? Here are 6 ways to get clients without showing up online

This episode is by popular demand—my mid-year audience survey showed me that (a) most of you are starting to feel burned out and sick of social media, and (b) you have no idea where else to get clients. In today's episode, I'm sharing 6 ways to get clients without showing up online.- Why attending in-person events can help you to build your network and business opportunities.- How sharing your offers with your current network can help you to reach ideal clients you may not have otherwise been able to reach.- How reaching out to past clients who already know, like and trust you can help you to solve more problems for them, or their peers.- Why sharing value with your dream clients will help you get your pitches to them over the line.- The power of pitching to relevant podcasters or course creators and how this can really scale your business.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/29/202311 minutes, 11 seconds
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If you're doing any of these things, you could be hurting your business' growth

When you try lots of different things in your business—or worse, quit before something even has a chance to work—you don't give anything the chance to stick. What many business owners don't realise is that things take time—there's no shortcuts and no hacks for instant success. In today's episode, I'm sharing 5 things that can really hurt your business' growth, especially if you're not aware of them.- Why getting caught up in the little details won't move the needle in your business or make or break your success.- How waiting for inspiration to strike before taking imperfect action may mean that you'll be waiting for a really long time!- Why jumping around creating new offers, new messaging, new niches etc won't allow you to see their potential or the time it takes to build momentum.- Why chasing the trends just doesn't work—and why creating a sustainable business (regardless of what's working right now) is much more important for the future.- Why consistency is key when showing up with your marketing content.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/27/20238 minutes, 1 second
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Real talk with Mike Bromley about navigating burnout and mental health in entrepreneurship

Mike Bromley is the CEO of Beyond Billables, a branding agency for professional firms across the globe—and he's also my former boss. In today's episode, I'm chatting with Mike candidly about his journey through burnout and navigating a tough period in his personal and business life. I believe this is such an important topic for all business owners, and it's something we really need to talk about more often.In today's episode, we chat about:- How Mike navigated the decision to walk away from a lucrative business and the challenges that came next in order to prioritise his mental health- Why listening to our internal voice is super beneficial to your health and the burnout warning signs to look out for- How finding your mental health 'sunscreen' and giving back to yourself is critical to maintaining balance- When sharing and accepting your struggles can offer clarity and confidence in navigating the path forward- The overarching importance of resetting your priorities in your business and coming to terms with doing less when the need requiresSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/24/202340 minutes, 33 seconds
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5 simple tweaks to save time on your content marketing

Struggling to generate content ideas for your audience? Ask them! That way they're coming up with ideas for you, that they *actually* want, saving you time and brain power. In today's episode, I'm sharing this and more simple tweaks that you can use to save time when it comes to content marketing.- How using your audience to generate content will help you to meet them where they're at and give them what they both want and need from you.- Why procrastinating makes content creation harder, and how to use your strengths instead.- Why quality over quantity is much more effective—even for the algorithms.- How repurposing your content will actually create more content for you.- Why keeping your content simple and easy is the key to consistency.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/22/20239 minutes, 17 seconds
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5 harsh truths I've learned recently—and how I'm leveraging them for business growth

I recently learned some hard truths while hanging out with a bunch of other entrepreneurs on a ski trip retreat recently. Most of them were miles ahead of me in business, but I learned *so much* from them. In today's episode, I'm sharing what I learned so that you can leverage them for your business growth too.- Using the Pareto Principle to understand where you're putting in the most effort to get the most results.- The unexpected benefits of "deep thinking time" and how it differs to "overthinking".- How wasting time on low-value tasks is interrupting your focus on the high-value tasks that really move the needle in your business.- Why reading books is essential for any business owner.- Using the pain points in your business as a starting point for growth.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/20/202310 minutes, 26 seconds
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Ask Steph: How do you grow your email list outside of social media?

We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's question about how she can grow her email list outside of social media.- How understanding the value that your email list offers will guide the language you need to use to encourage subscribers.- Why clarifying *what* you're sharing through your email list is important for subscribers to find value.- How sharing your lead magnet on social media is more than just posting about it with a sign up link.- What you can do to intentionally get yourself in front of new audiences.SHOW LINKS:- DM "Ask Steph" on Instagram (@stephtaylor.co) for a direct link to submit your own question for me to answer or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/17/202310 minutes, 53 seconds
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Is your audience looking but not buying? Here are 5 mistakes that you might be making

It's so deflating when you *know* that people are looking at your offers but those looks are not converting into sales. When this happens, something may be amiss and you may need to make some changes. In today's episode, I'm sharing 5 mistakes that you may not realise you're making and what to do instead.- The importance of reaching the right people (and clues you may be reaching the wrong ones).- How understanding your expectations can give insight into why things aren't going according to your "plan".- Why building trust with your audience is so important and ways you can do this consistently and effectively.- How leaving hesitations and questions unanswered *will* stop your audience from buying.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/15/202311 minutes, 1 second
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Self-doubt getting in the way? Here are 5 tools to help you overcome it

Whenever I try something new, I always come up against that little bit of self-doubt that says "can I really do this?". While some self-doubt is healthy, you can't allow it to stop you from doing the things that you really want to do—that's when it becomes a problem. In today's episode I'm sharing 5 tools to help you overcome self-doubt when it starts to get in your way.- How understanding your mind's patterns will help you to realise what's really going on.- Why focusing on the value you're sharing to help others is more important than your comfort zone.- Why reflecting on all of the things that you once doubted you could do will help you to realise that you actually *did* successfully do all those things.- How keeping track of the positive comments and feedback from your clients will help you to see that you're making a difference.- The importance of leaning on others for support.SHOW LINKS:- Episode 643: 7 ways that imposter syndrome shows up without you realising. DM me "643" on Instagram (@stephtaylor.co) for the direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/13/202311 minutes, 42 seconds
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5 ways to create a cash injection when sales are slower than usual

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways that you can create a quick cash injection into your business when sales are slow.- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.- Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.- The benefits of relaunching an existing offer.- How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).- Why re-engaging past/existing clients is much easier than trying to find new ones.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/10/202310 minutes, 20 seconds
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The big mistakes to avoid when delegating for the first time

It can feel a little daunting when planning to delegate parts of your business to someone else for the first time. But there's some things you can do (and mistakes to avoid) to navigate this process more easily. In today's episode, I'm sharing 3 big mistakes that you can avoid when delegating for the first time.- Why having clarity about the role you need is essential before you even start looking for someone to fill it.- How hiring an "all-rounder" is different to hiring an "expert" and how to identify who you need and why you need them.- The importance of training your "all-rounder" to set them up for success with templates and processes.- How hiring for skills is different to hiring for personality and what's more important for the role you need them for.- Why giving adequate instructions for process-driven tasks and great briefs for creative tasks are so important to set them up to do their best, without expecting them to read your mind.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/8/202312 minutes, 22 seconds
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7 simple habits that can transform your business

Often, what moves the needle most in your business are the simple tweaks, like being curious (instead of rigid) and tracking your numbers (even if it's "boring"). In today's episode, I'm sharing 7 simple habits that can transform your business—and your business mindset.- Why tracking your numbers *is* important, even when it seems boring and slow.- How being curious and less attached to the outcome is so much more helpful than putting pressure on yourself, your business and your actions.- Why saying "no" to the things that you *don't* want to do will help you make space so that you can say "yes" to the things you *do* want to do.- How adopting a long-term focus will help you to create long-term growth, even though it's at the expense of short-term wins.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/6/202310 minutes, 3 seconds
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10 questions to help you clarify your vision and find focus in your business

I've made *a lot* of mistakes in my business journey. And one of these was lacking the clarity and focus for the vision I had for my business' future. In today's episode, I'm putting *you* in the hot seat with some questions to ask yourself to find this clarity and focus for yourself.- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.- Why getting really clear and honest with yourself can help you to understand what's important and why.- Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.- How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.- Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/3/202314 minutes
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How to use repeatable live launches to make more sales of your online course, program or membership

Launching is not a one-time gig. It's a repeatable process that works for your product and your audience, so that you can continue to launch a few times a year and bring in profits each time. It starts with the first launch—but it doesn't end there. In today's episode, I'm sharing more about the repeatable live launch framework that I use in my own business.- The four R's that create the framework for every launch I do.- Why launching the first time is only the beginning and how you can use that experience to bring better results the next time around.- How using real numbers from your first launch will help you to make the necessary tweaks and grow your audience for the next launch.- When launching over and over helps you to understand your audience better, streamline your content messaging and convert more reliably so that you can invest in paid advertising to grow before the next launch.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
8/1/20239 minutes, 56 seconds
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5 small things that will make a big difference in your next launch

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch.- Why understanding who your ideal customer is for the specific offer you're launching is what will impact your launch results the most.- Why knowing exactly what problem your offer solves, the solution it delivers and the transformation your ideal customer will have ensures that you will nail your messaging for those who need it.- How identifying the Magician's Gap and sharing content that bridges this gap will prime your audience so the right ones are ready to buy.- The importance of having a deadline—not to pressure someone to buy your offer, but to create a deadline for them to make a decision.- Why giving your audience all of the information they need to make a decision will put them in the best place to make the decision that's right for them.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/30/202311 minutes, 40 seconds
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Q&A: How to come up with digital product ideas, creating content that sells and pre-selling your offers

Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some great questions in response! In today's episode, I'm sharing the answers to some of these questions about digital product ideas, creating content and pre-selling your offers.- How answering some simple questions will help you to decide whether a high-ticket or low-ticket offer may best support your audience.- Why understanding where your audience needs to be to buy your offer will help you to generate what content you need to share with them to bridge the Magician's Gap in the meantime.- When paying guests to teach in your online program, it's important to be clear about what they're teaching and how long it's available for.- The hidden realities behind launching a low-cost membership (and what low-cost / high-volume sales may mean for your business).- How selling your course before you create it gives you the opportunity to take both imperfect action while still giving yourself a deadline if you decide to pursue it.- Why directing your marketing to those who are making the buying decision is so important (especially if those completing the course (e.g. children) aren't the same people who are buying it).SHOW LINKS:- Episode #668: A simple way to decide which offer to launch next for maximum profit. DM me “668” on Instagram stephtaylor.co for a direct link.- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/27/202319 minutes, 36 seconds
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To avoid overwhelm in your next launch, stop doing these 6 things

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing things to avoid doing so you can navigate any overwhelm in your next launch.- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first.- How focusing too much on your audience size and growth can limit your launching success.- Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty.- How too much thinking and planning will only lead to more overwhelm and what you can do instead.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/25/202310 minutes, 55 seconds
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Coaching call: How can I streamline growing my membership?

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces today is how she can better streamline her launches so she can continue to show up for her members and take on new projects. I know this topic will resonate with many of you, so today I'm sharing the framework I use for streamlining my own business while coaching Eliska with hers.- How analysing your launch strategy will help you to identify ways to reduce your mental load AND maintain results.- The questions to ask yourself to delete, delegate, simplify, automate or systemise your current operation.- How recycling your well-converting lead magnets by repurposing them and creating different versions can save you so much time.- When outsourcing your workload feels uncomfortable and how you can overcome this to create space in your calendar.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magicGet my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/23/202337 minutes, 13 seconds
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Don't make this mistake with your next launch (and what to do instead)

Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time and time again I see business owners focusing all of their energy on creating their program and getting the content "just right" but don't spend enough time actually launching it. In today's episode, I'm sharing more about this reallllly common mistake and what you can do instead.- Why selling a digital product has nothing to do with creating it and everything to do with getting it into your customers' hands.- Why having a great product with great content is important, but it doesn't mean that people will automatically buy from you.- The two likely problems you'll experience if you don't have clarity on who exactly your product is for.- The importance of purposeful audience research to understand their struggles and the language they use.- Using free content to communicate your offer in the right ways to the right people.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/20/202312 minutes, 57 seconds
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Struggling to sell to your audience? Here are some places you might be going wrong (Part 2)

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part two on this topic, I'm sharing three more key areas that will impact how well you're able to sell—your messaging, marketing and mindset.- When your messaging is too broad (or too narrow) and it misses the mark with your ideal client audience.- The mistakes you may be making with your marketing that are actually making it harder for you to sell.- How subtle mindset blocks can affect your thoughts, feelings and actions around selling.SHOW LINKS:- Looking for Part 1? Episode #675: "Struggling to sell to your audience? Here are some places you might be going wrong (Part 1)." DM me "675" on Instagram (@stephtaylor.co) for a direct link- Want to clarify your messaging? Episode #662: "7 questions to get crystal clear on your messaging and stand out online." DM me "662" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipLet's be Instagram friends: https://instagram.com/stephtay...
7/18/202316 minutes, 20 seconds
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Coaching call: How can I make my next launch even more successful?

Today I am coaching Jemima Flendt, a quilt pattern designer, author and teacher who launched her course earlier this year. Jemima is approaching her second launch and is seeking guidance on the areas she should be focusing on, to not only meet, but to exceed her previous launch results. Today we chat about how she can analyse, grow and build on her previous launch.- How reflecting on your non-buyer survey results is a great place to start.- The importance of addressing hesitations head-on through messaging tweaks and content shifts.- Why breaking down the numbers is critical to understanding what resonated with your audience AND identifying the areas that may have missed the mark.- Strategies to grow your audience through lead magnet promotion, affiliate marketing and alumni partnerships.- The benefit of exploring social media opportunities and creating content that aligns with your ideal customer.- Why offering time-sensitive bonuses during cart-open can assist in driving sales momentum.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/16/202333 minutes, 32 seconds
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How to maximise your launch profits when your audience is tiny

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience and how you can maximise your profit instead.- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).- The 4 key ways to maximise your launch profits with a tiny audience.- Understanding when to use paid ads—and when not to.SHOW LINKS:- DM 674- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/13/202317 minutes, 18 seconds
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Struggling to sell to your audience? Here are some places you might be going wrong (Part 1)

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part one on this topic, I'm sharing two key areas that will impact how well you're able to sell—your offer suite and your sales process.- How ensuring that your audience has a variety of different ways to work with you will increase their lifetime value to your business (but also not confuse them with too many options either!).- Why solving the same problem with all of your different offers will limit the lifetime value of your audience.- Why using one offer to solve all of your audience's problems can be overwhelming for you—and for them.- The 4 key sales process mistakes that will limit your sales.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm to strategically design your offer suite.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/11/202318 minutes, 5 seconds
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Ask Steph: How can I develop the right lead magnet for a particular offer, and do I need more than one?

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).- How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads.- How using a lead magnet as a tool is a great way to move people closer to buying from you.- The importance of keeping your offer-specific lead magnet simple—for you and your audience.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/9/202313 minutes, 11 seconds
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Struggling to stand out online? You're probably making one of these 9 mistakes

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.- How using consistency to grow your audience over time means showing up—even when you don't feel like it.- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.SHOW LINKS:- Podcast Episode #642 "Choosing the right niche for your online business": DM me "642" on Instagram (@stephtaylor.co) for a direct link- Podcast Episode #662 "7 questions to get crystal clear on your messaging and stand out online": DM me "662" on Instagram (@stephtaylor.co) for a direct link- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/6/202318 minutes, 21 seconds
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7 tweaks to make more sales of your online course, membership or group program

When it comes to selling your online products, it's the small tweaks that often make the biggest difference. So until you can hone that underlying strategy and make those adjustments, you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.- How collecting testimonials can instantly connect with your audience (if they're written in a way that leverages their value).- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.SHOW LINKS:- DM me "MAGIC" on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/4/202311 minutes, 3 seconds
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Ask Steph: How does your live launch strategy change when what you are launching is a low ticket offer?

This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.- Why having deadlines are so important—even when launching your low ticket offer.- Why considering your client's "total lifetime value" is important when launching offers <$100.- What my business has taught me about live launching low ticket offers.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Dealing with a copycat? Check out Riz Amin's CopyCat Kit here- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
7/2/202311 minutes, 46 seconds
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How to choose where to focus when your to-do list is overflowing

When it comes to running your online business, you'll have short-term, urgent "I need to do now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram @stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/29/202310 minutes, 50 seconds
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Should you live launch your offers or skip straight to evergreen? Here's what you need to know

Is an evergreen course really the "easy" solution? Something you can automate and then forget about it, hoping that people will just magically buy it? Well, it would be great if evergreen courses worked like this, but they don't! In today's episode, I am sharing the real differences between a live launch and opting for evergreen, and what you need to know about both.- The true differences between evergreen and live launching and the benefits of each.- When creating evergreen offers is costing you sales—and the two most common mistakes I see course creators making.- How live launching gives you essential intel for a highly successful evergreen course.- The two misconceptions about launching and how these affect your sales.- How building an automated evergreen funnel is not always the best first step, and what to do instead.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/27/202310 minutes, 33 seconds
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A simple way to decide which offer to launch next for maximum profit

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you nowhere? Or not sure where to start? In today's episode, I am sharing how to choose what offer to focus on (and where to find ideas if you're stuck!).- Why having too many offers that are "sitting on your shop shelf" can feel messy and overwhelming.- Why examining your current offer suite is a great place to start for ideas for your next launch.- How launching an existing offer is a great way to help more people without starting from scratch.- Finding clarity when you have too many new ideas—or no ideas at all.- The four easiest ways to find ideas for your next offer and the essential questions to ask yourself before you decide.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm- Sign up to the Launch Magic waitlist: https://stephtaylor.co/lmwaitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/25/202313 minutes, 32 seconds
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How to prepare your business for a few weeks offline

Does your business stop when you stop—or is it pretty self-sufficient? Or perhaps you're somewhere in the middle? In today's episode, I am sharing some great tips to help you understand your role in your business better and how you can prepare to take some time off—on your terms.- Understanding the "off-grid" test so that you can still maintain high client satisfaction and high profitability.- The different stages of your business and what these mean for your time offline.- Why setting up your foundations now will help you build a business that's profitable when you're offline.- Why taking a few weeks off now *is* possible, even if you don't have all of your ducks in a row.SHOW LINKS:- DM me "EMM" on Instagram (stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/22/20239 minutes, 50 seconds
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Coaching Call - How do I narrow my focus when it comes to my messaging and marketing?

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- Join Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/20/202339 minutes, 51 seconds
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Un-Niching Your Business: Should you ever go broader in your business? And how to know when it’s time to do that

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to go broader in your business.- The importance of understanding your total addressable market and where you business is positioned within that.- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).- How having a really specific niche to start with can help you to make those initial waves.- Why your niche *will* inevitably change over time and how to navigate that.- The relevance of market demand and its role in expanding your niche.- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.SHOW LINKS:- Episode 642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM "642" on Instagram @stephtaylor.co and I'll send you the direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/18/202312 minutes, 41 seconds
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How live launching creates freedom and ease in my business

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.- What live launching really means for you, your business, your sales and your audience.- How live launching can help you to create more freedom in your business structure.- The consequences of NOT live launching your offer/s.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/15/202310 minutes, 21 seconds
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There's no such thing as a failed launch. Here's how to learn and grow from failed launches

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it's a failed launch and give up. Sound familiar? In today's episode, I'm sharing how you can learn so much from any launch that you do, regardless of the outcome.- How launching your offer as a "once-off" probably means you're missing out.- Why taking time to slightly tweak or pivot your launch can set you up for a better launch next time.- How using a repeatable launch framework will help you to launch more effectively and efficiently.- What to do when a launch "flops" and does not go to plan.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/13/20239 minutes
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7 questions to get crystal clear on your messaging and stand out online

Today's online world is saturated. It's swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you get your message in front of the right people at the right time? In today's episode, I share exactly how to do this—by getting crystal clear on your messaging so that you can stand out online.- Why knowing your ideal client is just as important as knowing who is NOT your ideal client.- How understanding what's really going on in your ideal client's life will help you to tailor your message directly to them and hit them where they're at.- Why getting crystal clear on your ideal client's problems means understanding it in their words, rather than trying to understand it from your position as the expert.- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/11/20238 minutes, 46 seconds
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3 content swaps that'll make you more sales in a launch

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- FREE 5-part email series—5 simple tweaks to accelerate your launch profits—DM me "tweaks" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/8/202310 minutes, 35 seconds
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Coaching Call: How can I get my online course in front of the right people?

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's priorities and how to meet them where they are at.In this episode we chat about:- How the content you're sharing may be holding your audience back.- The disadvantage of "how to" content and the overwhelm this can create.- Why understanding whether your client is "problem aware" or "solution aware" will help you to directly address the barriers (and gaps) to entry.- The ongoing importance of creating and promoting the "framework" in the 60-90 days leading to cart open.- How befriending the potential evolution of AI technology will help you to meet it (and capitalise on it) head on.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/6/202334 minutes, 9 seconds
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Do you really HAVE to keep growing your business - or is it okay to be happy with where it is right now?

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.- Why growing your business means you will have a lot more responsibility (and how that may show up for you).- How business growth also means stepping up and into your personal growth too.- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.- Why doing more is not always the solution, especially if you're already an overachiever.- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/4/20238 minutes, 55 seconds
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Ask Steph: Why didn’t your membership work?

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.- Why closing down my membership was the best decision for my business.- Why creating a membership is not always the best way to share your message.- How creating too much content can become overwhelming for your members (and does NOT always mean more value).- The importance of having established processes in place to maintain your membership's operation and delivery.- Why focusing on membership retention is even more important than recruitment.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisode mentions:- Episode 637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.coSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
6/1/202312 minutes, 20 seconds
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5 counterintuitive strategies for simplifying and streamlining your online business

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Doing more does NOT mean you're being productive if you're making things more difficult than they need to be.In today's episode, I'm sharing 5 helpful ways to simplify and streamline your business, even though they may seem counterintuitive:- Why understanding where you're putting your time and energy is the first step to change.- How you can use today's tech and tools to make your life easier, not harder.- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.- The importance of becoming really intentional about what you do AND what you don't do.- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/30/202310 minutes, 46 seconds
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6 essential tools for creating and selling digital courses online

When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I am sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.- The one platform I've chosen to run my entire business from.- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).- The video recording and editing tool that can save you thousands in professional filming costs.- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.- The program that makes live coaching and Q&A calls a breeze.Mentioned this episode:- Get my Cheat Sheet - The Complete List of Tools for Creating and Selling Digital Products (including a link to some great Canva templates to purchase): DM me TOOLS on Instagram stephtaylor.coSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/28/202312 minutes, 30 seconds
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The not-so-obvious rules for building an online business that gives you freedom

Building an online business is a journey—one that doesn't happen overnight. But I've learned a few tips and tricks along the way to help you get there quicker. In today's episode, I share 5 of these tips to help you create that "off-grid" long term sustainability and freedom you crave:- Why doing what you've always done is not going to get you to where you want to go (or you'd be there already!).- The short-term and long-term action steps you can take right now to pass the "off-grid test".- Why spending more time on your lead magnet will better set you up for long-term growth (instead of spending all that time editing that reel).- How prioritising the important things can save you time and money in the future.SHOW LINKS:- Download my workbook - Escape the Messy Middle: DM me EMM on Instagram stephtaylor.co or download it here- Learn more about Offer Less, Sell More: DM me OLSM on Instagram stephtaylor.co or follow the link: https://stephtaylor.co/OLSM- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/25/202313 minutes, 55 seconds
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7 things I needed to unlearn to grow my business to this level

We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.- Why trading time for money means that you're working harder NOT smarter.- How trying to control the outcome can zap your creativity (and your energy).- Why avoiding failure by over-planning and overthinking can actually slow down your success.- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.Episodes mentioned:- Ep #467: Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one product. DM me 467 on Instagram stephtaylor.co or listen hereSHOW LINKS:- Download my workbook - Escape the Messy Middle: DM me EMM on Instagram stephtaylor.co or download it here - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/23/202314 minutes, 52 seconds
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Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).In today's episode, we chat about:- The two, easier ways to grow your income without growing your audience.- How creating the right offers, with the right messaging, for the right people will help your conversions.- Why building hype around your offers does not work—and what you can do instead.- How solving different problems with different offers can help to increase the lifetime value of your clients.- How to use your "non-buyer surveys" to understand your audience better.Episodes mentioned:- Ep #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me 637 on Instagram stephtaylor.co or listen hereSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/21/202311 minutes, 55 seconds
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5 essential questions to help you price your next offer (or update the price of your existing ones!)

The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take them to get there.- The link between the outcome, how much support your clients need from you and the value this provides.- How educating your audience can help them to re-evaluate what outcomes they are prioritising.- How the value of your offer impacts your audience's bigger life picture.Episodes referred to:- Episode #644 - Ask Steph: Do you have to have live calls in your online course? Nope! (Here are 6 alternatives to coaching and Q&A calls) https://listen.stephtaylor.co/644b?sid=- Episode #561 - What to do when people constantly tell you "I can't afford it" - without lowering your price https://listen.stephtaylor.co/561?sid=SHOW LINKS:- Join the launch Magic waitlist: https//stephtaylor.co/lmwaitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/18/202313 minutes, 22 seconds
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If I had $5000 to start my business, this is where I would spend it for maximum results

When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.- Why DIY visual branding can be a great way to keep things really simple- How hiring a professional can help you to get really clear on your messaging, right from the start- What software platforms are worth investing in and why- The benefits of having support from the beginningEpisodes mentioned:Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do - https://listen.socialette.co/515?sid=Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin - https://listen.stephtaylor.co/650?sid=SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/16/202315 minutes, 48 seconds
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Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin

Copyrights and trademarks aren't a sexy topic—and not one that business owners usually consider until they're faced with a copycat. And then it can potentially be very, very expensive. In today's episode, I chat with Riz Amin from Foundd Legal about the legal side of copycats, and how to prevent them from striking!- Understanding when copying becomes a copyright infringement- Some practical steps you can take to prevent copycats- Trademarks vs copyright, and how best to use these in your business- Tips for addressing copyright infringement if you find a copycat- How to avoid accidental copying in your business- The new world of AI & Chat-GPT and the copyright minefield this can presentYou can find Riz at https://www.instagram.com/founddlegal/ and check out her website at https://founddlegal.com/ to access a copy of The Copycat KitSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/14/202347 minutes, 38 seconds
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What you sell determines who you attract. Here's how to design your offers to attract the right people

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.- The link between your niche and your offers- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"- How to think about your business to help you to clarify your own niche- The 3 different ways to niche your business and the people this will attract- How your niche can help you stand out in an otherwise crowded, oversaturated marketSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/11/202312 minutes, 14 seconds
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4 must-have boundaries for your digital course, group program and other online offers (and how to *actually* communicate them)

Boundaries are a hot topic—not just in business, but in everyday life too. Setting boundaries is one thing, but knowing how to implement them—and communicate them to others—can be quite the challenge! So, in today's episode, I am sharing the 4 must-have boundaries for your online offers so that YOU feel safe and comfortable in your business AND your clients know what to expect.- How to define your boundaries in your business and why they are important- The types of boundaries needed for both 1:1 and group online programs- How clarifying why and when your clients can contact you sets the foundation for all future interactions- The benefits of being proactive about boundary-setting- How to deal with those clients who disrespect your boundariesEpisodes referred to in this podcast: https://listen.stephtaylor.co/499 - Monica Yates on how to create boundaries in your business to protect your energySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/9/202314 minutes, 30 seconds
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Ask Steph: What do you do to keep the fire going in your business?

Today I'm answering a question from a listener who wants to know how to keep the fire going in her business. Let's be honest, it can be hard to always stay motivated when it comes to running your own business, so in this episode, I share how I stay inspired and excited about my business.- Why enjoying life outside of your business can help you to feel more present and excited when working in your business- How being super selective about the content you consume can minimise overwhelm and those 'I'm not doing enough' feelings- The importance of investing in one mentor at a time to move you closer to your goals- The benefits of having a business networking community around you for support- How focusing on a fun project (or creative idea) can help dig you out of a business rutHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/7/20239 minutes, 52 seconds
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5 questions to ask your audience for instant inspiration—for your offers, messaging and marketing

Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audience needs from us, but often it's a guessing game where we cross our fingers and hope for the best. Today I am sharing with you my 5 key questions that I ask my audience regularly. Their answers always inspire me to create great, targeted content that's tailored to their needs.- How to research your audience, entice responses and evaluate their answers- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer)- Drilling down the obstacles (real and imagined) that may be holding your audience back- When audience visualisation translates into powerful copy that resonates with your ideal client- Why keeping it simple can be so effectiveSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
5/4/202315 minutes, 55 seconds
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Are you not charging enough for your offers? Here are some signs your offer might be underpriced

Struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I reveal the tendency to undercharge, rather than overcharge, and the signs to look out for.- Why we fall into the trap of undercharging, particularly at the beginning of our business journey- When busy and burnt out can be a sign that it's time to re-evaluate your expertise- How undercharging can attract the wrong clients, not the right ones- When your audience doesn't value your offer enough to commit to it and how finding the 'uncomfortable price point' promotes action- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite- When the offer price does not accurately reflect the effort you put in and value you provide (and so resentment sets in)SHOW LINKS:- Want to know more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more -Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
5/2/202314 minutes, 37 seconds
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Ask Steph: Do you have to have live calls in your online course? Nope! (Here are 6 alternatives to coaching and Q&A calls)

Today I'm answering a question from a listener who wants to know whether it's necessary to include live Q&A and coaching calls in her cohort-based courses. Whilst I am a big advocate for Q&A calls, in this episode I break down 6 alternatives and how to determine what's right for your program.- How understanding the transformation your audience needs within your course will help determine the engagement level that's required- The benefit of offering a community within your program and how to get the most out of it- How running accountability groups and calls can be a great alternative to drive student support and engagement- The suitability of mini-mastermind calls as a perfect workshopping solution- How training a team member to coach or lead on your behalf can reduce your workload (if you can access the best person for the job!)- The benefits of identifying your students' challenges AND enlisting the support of an expertHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:-Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/30/202318 minutes, 48 seconds
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7 ways that imposter syndrome shows up without you realising it

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you unnoticed even as your business flourishes. In today's episode, I share my own experience with imposter syndrome and how it might be showing up for you in your business too.- What imposter syndrome looks like and how it's holding you back- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you- When you fail to value your own expertise as the master of your craft- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth- How imposter syndrome can show up as over-reaching and over-delivering, and be a disservice to your audience- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities- The curse of perfectionismSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/27/202316 minutes, 32 seconds
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Choosing the right niche for your online business (+ 5 signs you might be in the wrong one)

Niching your target audience is a critical element to nail in your business, however it's also the one thing that raises the most questions. Get it wrong it and it can could hurt your future growth big time! Today I'm sharing with you my experience landing up in the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong niche.- Why you've hit your growth ceiling and can't find clients to serve in your business- When your message is too broad and you're struggling to stand out in an over-saturated market- When your niche no longer brings you joy- The importance of specificity in niching when you niche by name but not by nature- Signs that your niche can't afford your servicesSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/25/202313 minutes, 36 seconds
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Don’t waste your time and energy on these 8 things

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over-planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How overcomplicating tasks can cause overwhelm and stagnation.- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.- How failing to identify your focus point leads to 'shiny object syndrome'.- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- Want a free copy of Escape the Messy Middle? Get it here: https://stephtaylor.co/emm- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/23/202321 minutes, 11 seconds
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Ask Steph: When you have too many ideas, how do you decide which one to pursue?

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how I've used the wrong ideas to create unsustainable businesses and reveal the process I now follow when making decisions.- Understanding the reality: not all ideas make viable business models.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into what they need.- Key considerations when prioritising your ideas.- Why testing your idea is a crucial step in the decision-making process.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/20/202319 minutes, 19 seconds
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Struggling to grow your audience? Here are 3 places you might be going wrong

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how to fix it.- How to balance both sides of the audience growth equation for successful audience growth.- Why great content is only as good as the strategy implemented to promote it.- Why focusing on intentional promotion strategies over organic social media growth is critical.- How creating remarkable content will set you apart and move the needle on audience buy-in.- Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends.SHOW LINKS:- Learn more about Boost your Brand's Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/18/202315 minutes, 50 seconds
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The path from broke and burnt out to consistent income in your business

For most of us, building an online business is all about freedom AND being profitable. However, it's not all smooth sailing, and there are (usually) a few bumps and bruises along the way, where you may end up broke, burnt out or both. In this episode, I'm sharing my own experiences in each of these phases and how I found my way to that sweet spot on the other side.- Understanding the leverage on your return and how you can influence this.- The importance of nurturing your customer for the long term whilst also promoting continued engagement.- The hamster wheel of broke and burnt out and how to recognise that you're there.- The strategies to overcome those times when consistent income fails to deliver the freedom you crave.- The value of keeping the big picture in mind when getting intentional about your offer suite.SHOW LINKS:- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/16/202318 minutes, 15 seconds
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How she turned a $9 membership into a six-figure business with Liz Wilcox

Liz Wilcox is an email strategist that shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her 'simple is my superpower' ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.- How a low ticket membership can scale to six figures.- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.- When launching begins and ends with an email list, literally!- How to create a sustainable, low-ticket membership that works for you AND your audience.- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.- Liz's simple tips for membership onboarding, retention and engagement.You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/13/202346 minutes, 16 seconds
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Turning your 1:1 offer into an online course won't solve your income inconsistency problem

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, today I am sharing some better options to help you to ride that wave in your business:- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lackluster results.- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.SHOW LINKS:- Learn more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
4/11/202312 minutes, 56 seconds
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Want to expand into overseas markets? Here's what you need to know before you start

Expanding into an overseas market can create so much potential for your business, but it's also important to travel this path with your eyes wide open to negotiate the challenges. Today I am sharing some mindful tips with you as you grow your business beyond your country's borders.- Why pricing your products in US dollars can give you a competitive edge and the benefit of maintaining a US dollar bank account.- The importance of understanding key terminology differences across the globe.- Why it's critical to ensure that your offer is suitable for overseas markets and how to craft messaging that demonstrates its worth.- Navigating product delivery elements and how they can impact the way you do international business.- How to connect with your new global audience while promoting growth outside of your country of origin.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
4/9/202315 minutes, 53 seconds
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5 tweaks to stand out online in 2023

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.- Why consistency is critical for building trust and promoting meaningful engagement.- The overwhelming benefit of sharing remarkable, in-depth, long form content to showcase your expertise.- How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.- The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.- Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.SHOW LINKS:- Learn about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
4/6/202313 minutes, 48 seconds
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Ask Steph: Is it okay to repeat content topics or do you always need to come up with fresh ones?

Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.- How to ensure your audience won't get bored when you repeat the same content- Why repetition is actually a good thing and can help your audience- Capitalising on your own growth and understanding of concepts over time- Why it's totally okay to rebroadcast and provide a 'best of' episode or series- How taking a more specific approach or a higher level view of the same content can create offshoot topics that resonateHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
4/4/20238 minutes, 40 seconds
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5 unrealistic expectations that hold your business back

Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're 'doing it right' when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow overnight- Dispelling the myth that social media is ALL you need to grow your audience- Why investing in your business is necessary to flourish and grow- The true non-linear growth of business and why taking a step back is sometimes necessary to move forwardThe reality of operating an online business - it's not always going to be fun!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
4/2/202313 minutes, 44 seconds
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Coaching Call: How do I keep my audience engaged until they can work with me?

Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience- How clarifying your sales funnel can help with building long-term relationships- Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at- The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonatesSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
3/30/202326 minutes, 54 seconds
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5 small things that make a big difference when building your online business

It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's just around the corner, right? However, it's often the small things - like drilling down on your current operation and making some small tweaks that can deliver growth results too. In today's episode, I share with you 5 small things that can mean big wins - without shiny object syndrome.- Why tweaking your mindset to prioritise long-term growth over short-term wins will get you closer, faster.- How to be crystal clear when articulating why YOU are the expert and why your clients need you and your services.- The overwhelming benefit of audience feedback and the opportunities that it can create.- Why regularly analysing your numbers will pave the way for logical action and imperative goal setting.- The benefit of creating consistency and structure around marketing and audience growth activities.SHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/28/202314 minutes, 27 seconds
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6 common setbacks you'll face as an online business owner - and how to overcome them

There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks from time to time. In today's episode, I outline the 6 most common setbacks in business and my strategies and tips to overcome them.- How to persevere through the slow income growth phase of your business by following these 4 steps- Why audience growth is a slow burn and the 2 options you could consider to speed up this growth- Understanding that business ownership is a financial rollercoaster and how to deal with unexpected tax burdens- The importance of trade marking your products to protect them from digital 'copycats'- Why prioritising YOU is super important to avoiding burnout and how to overcome itFind The Copycat Kit @ https://founddlegal.com/products/the-copycat-kitSHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/26/202320 minutes, 5 seconds
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Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.In this episode we chat about:- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing- Why adding an early bird call to action can be a valuable step to achieving course conversionsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/23/202328 minutes, 50 seconds
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Ask Steph: How often should I email my subscribers?

Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them- Getting clear on your content marketing pillars and the overwhelming value of creating long-form content- How surveying your audience and asking the right questions is a great way to create content that resonates.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/21/202312 minutes, 47 seconds
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Launch Magic students on their experiences and how building an online business isn't a linear journey

Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in real-time. The former Launch Magicians joining me have all gone through the program (some multiple times!) and they’re ready to share their honest experiences so you can get first-hand accounts of what it’s like launching with the support inside the program.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.Connect with our panelists:Kirsty: @candlebusinesscoachTiana: @cavoodlecoach or tune into Cavoodle Coach PodcastKate: @studiowildlingClare: @clare_wood_coach or tune into The Clare Wood PodcastSHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/19/202341 minutes, 53 seconds
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Hear from my Launch Magic students about their experience with the program

In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.SHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/16/202322 minutes, 10 seconds
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How to boost sales of your online course, membership or group program in 2023

Today Steph talks about:- What sells and what doesn't sell in 2023- The simple strategy for sharing content that sells without sounding sales-y- The profitable framework you can repeat again and again to generate sales on demandThere's still a ton of opportunity to grow your business with your online course, group program or membership...but the strategy behind how you sell your offers has never been more important.SHOW LINKS:- Want to join Launch Magic? Sign up: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/14/202342 minutes, 23 seconds
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Jereshia Hawk on creating and selling group coaching programs that deliver results for your clients

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.In this episode, we chat about:- How buyer psychology affects your sales strategies- Understanding the changing expectations and objections of individual coaching vs group programs- Curating the right community to ensure their values, identity and philosophy align with your program's promise- Why identifying your ideal community begins with your free content and filtering strategies- The shifting business cycle of 2023 and predictions for the online business spaceYou can find Jereshia on Instagram @jereshiahawk and tune into her podcast at https://www.jereshiahawk.com/podcast/.SHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/12/202356 minutes, 47 seconds
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Coaching Call: How can I simplify my offer suite to better help my clients?

Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operations. Leah is struggling with how to clearly communicate her suite of offers to her audience who are at varying stages in their business journey. In today's episode, we drill down on this common problem and identify the strategies to overcome it.In this episode we chat about:- Understanding where your audience is at and which platforms to use to reach them- How to segment your audience to clarify which offers suit which audience- Why creating sales funnels is critical to capturing (and nurturing) audiences to meet them where they are- Getting clear on your content pillars to create free content that resonatesSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/9/202321 minutes, 29 seconds
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The big shift that will set your next launch up for success

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the lead-up. In this episode, I explain the big shift that will set you up for launch success.In this episode, we chat about:- The importance of a repeatable sales process for successful launching- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not- The benefit of launching before you create it and pivoting to the needs of your audience- Why launching is a rinse & repeat process- Capitalising on invaluable non-buyer feedback to cultivate your next successful launchSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/7/202311 minutes, 38 seconds
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Clare Wood on creating intentional profit in your business

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money magic. In this episode, Clare and I chat about the importance of profit—not just sales—in your business and her 6 Profit Pillars.In today's episode, we chat about:- Why top-line sales aren't a reliable indicator of your business performance- Identifying inefficiencies in your business and when it's okay to take a profit hit to grow- Why it's important to separate your personal finances from your business finances- Identifying common expenses that can lead to an unprofitable business- The importance of factoring in tax payments into your cashflow budget- Deep diving into Clare's six Intentional Profit PillarsYou can find Clare at https://clarewood.com and follow the links to tune into her podcast and grab a copy of her book, Intentional Profit.Episodes referred to in this episode:- https://listen.stephtaylor.co/467 - Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one productSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/5/202357 minutes, 25 seconds
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The 7 mistakes that cost you sales in a launch

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones.In this episode we chat about:- Why creating it before you've launched it can be a costly mistake.- The overwhelming value of audience research in answering the magician's gap.- Why making sales is about more than just exciting your audience about your offer- Why evergreen offers are not the solution to consistent sales- The value in launching repeatedly and executing a 60-90 day sales process to bridge the gap between where your audience is now and their being ready to buy- The benefit of capitalising on a small audience to improve in your next launchSHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
3/2/202313 minutes, 1 second
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Ask Steph: Will lower cost programs be the way to go in 2023?

Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business- The growing trend towards programs with higher touch points- The benefit of ensuring you are pitching the right offer to the right audience- Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price pointHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/28/202310 minutes, 36 seconds
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Coaching Call: How can I turn my audience into paying clients?

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women's Health. Tristen is currently struggling with converting her audience to buyers. Even with an Instagram audience and an email list, she is experiencing the common problem of moving her audience into paying clients.In this episode we chat about:- How to use Calls to Action (CTA's) to better convert your audience- Overcoming the fear and mindset struggles that present when selling- Streamlining your sales funnel and identifying which CTA to use for best results- Why how-to content isn't the answer—and getting clear on communication that moves your audience closer to their next step- Ways to capitalise on your lead magnet for maximum engagement- How identifying objections can offer valuable content ideasSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/26/202326 minutes, 57 seconds
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Amy Porterfield on the journey from side hustle to building a multi 7-figure business

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has recently written a book, Two Weeks Notice, around taking a side hustle to a full-time online business success. Today we deep dive into Amy's journey to freedom and the lessons she learnt along the way.In today's episode, we chat about:- The pivotal moment when Amy realised she didn't want to work for somebody else anymore.- How she navigated through the messy middle of her business to building one that gives her so much freedom.- The biggest obstacles that keep someone from quitting their job and going all-in on their business idea—and how to overcome these.- How to transition from employee to business owner (and what not to do!)- How to overcome the mindset muck that arises on this journey, including self-doubt, impostor syndrome and money worries.Podcast links mentioned in this episode:- https://www.amyporterfield.com/2018/11/239/You can connect with Amy at www.amyporterfield.com and order a copy of her new book Two Weeks Notice at twoweeksnoticebook.comSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/23/202346 minutes, 34 seconds
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15 things I wish I'd known before I started an online business

When you're going through a challenging moment—and running an online business certainly has its ups and downs—it can be hard to see the lesson until you're on the other side of it. In today's episode, I'm sharing with you 15 of the lessons I've learned in the last few years:- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit- Why diving into the 'scary' zone can be so beneficial to your success and the value of learning from your failures- Not everything is going to be a shiny sparkly squirrel, which means getting comfortable with the boring tasks of running a business- Your success is based on a measurement of your vision and goals and not anyone else's.- Why the strategy behind what you sell is more important than how you promote it.- Why controlling the controllable is key and showing up for long-term success.- Why each launch doesn't have to be a new offer - the benefit of doubling down on one product- You are the most important person in your business—self-care is imperative.- Embracing your fears and doubts as a path to success - repetition breeds confidence.And more...SHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/21/202323 minutes, 51 seconds
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Launch debrief: What worked, what flopped, and the big changes I'm making to my launches this year

Having recently launched my brand new program, Freedom Fast Track, today I'm sharing with you the breakdown of my launch results. In this episode, we chat about what worked well and what didn't, as well as valuable learnings and some changes that I plan to make to my future launches- Why it's so important to forward plan, identifying the must-do's in the lead up to cart open- Analysing the unexpected objections and re-enforcing the overwhelming importance of the 60-90 day launch lead up- The surprising benefit of pre-launching to a waitlist and the value of automating your follow-up sequencing- Why allowing time and space to be flexible in your cart open is critical to pivoting based on the needs of your potential audience- Highlighting the need to make a decision as a sales tool and the value in launch triggers and non-buyer surveysSHOW LINKS:- Want to join Launch Magic, sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/19/202330 minutes, 37 seconds
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Ask Steph: How can I use a waitlist to nurture my audience for my upcoming online course?

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.In this episode, we chat about:- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list- How launching 60 to 90 days prior to cart open is super effective as a nurturing process- Why creating a sales process and deadlines in your launch can facilitate decision-making in your audience- The overwhelming benefits of co-creating your course with your audience in return for offering an early bird incentiveHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist here: https://stephtaylor.co/magic - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/16/202312 minutes, 2 seconds
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The core foundations for a successful online business

The foundations of an online business might not seem as shiny and exciting as other things, however, they are critical in running a business that continues to grow even when you step away from your laptop screen. Today I'm sharing the five core foundations essential to building a business that gives you freedom.In this episode, I'm chatting about:- How to avoid 'The messy middle' where you have neither financial freedom nor time freedom.- Why getting complete clarity on the vision in your business is so important- How to define your business model—the foundation that underpins everything you do in business- Establishing systems and structure and building your platform to position yourself as the 'no-brainer' in your niche- The benefit of developing a sales process that will support consistent sales generation and business growthSHOW LINKS:- Sign up for Freedom Fast Track - https://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/14/202314 minutes, 2 seconds
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Coaching call: How much should I niche down my business?

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it.In this episode, we chat about:- How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business- How to meet your audience where they are at right now- Why creating an offer that is achievable to your ideal customer is so important- The key steps to pivot and niche, and the overwhelming benefits of doing so- The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolvesSHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/12/202323 minutes, 57 seconds
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What do we think is happening in the online course world in 2023? Anita Siek and I share our predictions

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What's working and what's not? In this episode, I’m joining my good friend, fellow online course creator Anita Siek where we have a good chat about:- What we're predicting for the online course world in 2023.- Debating whether we should charge more for payment plans or not.- Whether low ticket offers still have a place as a strategic funnel strategy.- How we’re setting our businesses up for success in 2023 and beyond.SHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/9/202356 minutes, 11 seconds
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Are you stuck in the messy middle of your business? Here's how to break through it

Finding yourself in the messy middle of your business can often leave you feeling uncertain on how to get from where you are now to where you want to be. Having experienced this stage a few times in my own business, today I am sharing with you my process of how to escape it and find freedom without sacrificing business goals.In this episode, we look at:- The three warning signs that you are stuck in the messy middle- Why intentionally designing your business is a must and how to start this process.- How to identify where your business is no longer aligned with your long-term vision- Focusing on taking action that moves you closer to your long-term vision, potentially at the expense of the short-term wins.SHOW LINKS:- Download the free workbook: Escape the Messy Middle - stephtaylor.co/emm- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/7/202319 minutes, 39 seconds
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Coaching call: How can I overcome the discomfort of asking for the sale

Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successful and profitable competitions. Suki has a highly engaged audience however she is struggling with closing the final sale. Today we chat about strategies to adopt to overcome this very common issue.- Why developing multiple lead magnets is beneficial in addressing your audience's diverse objections- How offering lower priced products can cannibalise your big ticket items- Facing the difficult decision to retire a product in return for business growth- The 2 tiered benefit of structuring your offers to address your audience's problems whilst also highlighting your expertise- Developing a sales funnel that takes your audience on a journey towards a very specific outcome- The balance between offering enough without offering everything- How playing to your strengths to 'seal the deal' can overcome the discomfort in asking for the saleSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/5/202338 minutes, 1 second
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Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.- Why clarity in your communication is the key factor to standing out in any successful marketing story- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'- The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!- The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)- JJ's tips for avoiding the costly mistake that 70% of American small businesses make today- The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—and how to avoid this in your marketing.To learn more from JJ you can tune into his podcast Marketing Made Simple plus check out the StoryBrand online brand script at mystorybrand.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
2/2/202352 minutes, 14 seconds
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What got you here won't get you there: How to grow your business to the next level

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.- How your vision informs your business direction and dictates the strategic path and tactics to get you there- The undeniable value of your business model and the questions that it answers- The importance of task, time and project management to move forward in your growth- Why self-reflection of your personal effectiveness is critical, and the one question you need to ask- How to create freedom in your business through the implementation of systems and structure- Why nailing your sales process to an automated and scalable level is paramount to reaching that next levelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/31/202316 minutes, 3 seconds
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Ask Steph: How do I boost email list engagement?

Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.- How to evaluate the open rate of your emails- The factors that impact deliverability and how to navigate these- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure- How your sales page can impact the results of your email marketing- Evaluating the relevancy of your email list by getting specific on your lead magnetHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/29/202317 minutes, 18 seconds
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Dealing with online trolls, prioritising holistic wealth and re-evaluating your business in 2023 with Angela Henderson

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2023.- What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that- Living by the motto, "whatever you are not changing, you are choosing" and the impact this has had on her life and her business- The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2023- How automating your business can offer freedom from your business- The surprising results that happened when she re-evaluated her business model- Her biggest takeaways from 2022 and how she's implementing these lessons going into 2023- How she runs her business effectively as someone with ADHDConnect with Angela at Angelathenderson.com.au or https://www.instagram.com/angelahendersonconsulting/.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/26/202341 minutes, 46 seconds
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The future of marketing is here. Here's how AI will impact online business + how you can leverage it

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world.In today's episode you'll uncover:- What GPT-3 is and how it could impact your online business.- The benefits (and downsides) of using this technology in your content creation.- How AI will shift the way you need to approach your content creation if you have any hope of standing out.- The most important factor in getting good outputs from AI.- What I'm testing at the moment and what I'm excited for in the future.Mentioned in this episode:https://soullesspodcastadvice.com/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/24/202318 minutes, 35 seconds
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Coaching call: How can I design my offer suite to create more freedom in my business?

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowing her the freedom to work less and focus on other projects in her business.In this episode we chat about:- How deep diving into your current business direction and re-evaluating your goals can offer a new perspective- How creating boundaries and packaging up your offers can provide greater value to your clients and more structure in your business- The fine art of investing in time assets whilst still servicing time debts- Why wearing too many hats can be counterintuitive to your business goals and growth- The importance of making decisions based on the business you want in the future and not the business you have right now.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/22/202331 minutes, 56 seconds
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Ask Steph: How do you know when to start hiring or outsourcing?

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow.In this episode I chat about:- Why biting the bullet early can be such a valuable decision for your business- The benefit of exploring the varied options available for online assistance- Understanding what's holding you back and evaluating the opportunity cost of doing it yourself- The process of identifying the capacity at which to hire- Focussing on your 'Zone of Genius'...just because you can doesn't mean you should (do it yourself)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/19/202311 minutes, 22 seconds
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My must-have apps and tools for running a successful online business

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my online business. Today I am sharing with you a snippet of the tech setup we operate by and my thoughts on the essentials for any online business.In today's episode I'm sharing:- Why file, task and project management systems are an absolute must for efficiency and team development- The power of 'brain dumping' technology and the unexpected benefit of synthesising your thoughts to generate new concepts.- How client delivery apps can automate your communication and streamline your processes- What marketing and content tools you really need (and which ones are just shiny objects!)- The importance of solid time management tools to help organise your daySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/17/202321 minutes, 39 seconds
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Coaching call: What can I do to keep my audience engaged?

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch.In this episode we chat about:- The power of letting go and intentionally focusing on engaging with your ideal audience- How leveraging through your current audience can promote growth- Why highlighting your unique story can give you kudos against your competitors and resonate with your ideal customer- Implementing strategies to convert warm leads and the benefit of creating a nurturing funnelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/15/202326 minutes, 12 seconds
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Ask Steph: How can I increase my price when there are more affordable options available?

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important- Why focusing on social proof that praises your method can establish confidence in your offer- The benefit of communicating value through increasing your price and reaching serious buyersHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/12/202310 minutes, 48 seconds
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How I leverage this podcast to create more than 130 pieces of content each month

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms.In today's episode we chat about:- The value in identifying your preferred hero content medium- Why mapping out a skeleton monthly schedule is a terrific starting point- The strategy behind fleshing out content, with a focus on your yearly goals- How repurposing content across multiple mediums can save you so much timeSHOW LINKS:- Join my Community: https://stephtayor.co/community- Sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/10/202316 minutes, 49 seconds
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Coaching call: How do I get my audience to see the value in what I sell?

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers.In his episode we cover:- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion- Nailing your CTA's (calls to action) for maximum uptake- Why showing value in your offers through empathy and solution-based communication can be so powerful- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this nowSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
1/8/202323 minutes, 19 seconds
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Ask Steph: How can I transition from 1:1 to a group program without risking client success?

Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at that level. She is hoping to move it towards a group program, but she's wondering how she can still get her clients the kind of results they've seen in the 1:1 format.In this episode I share- Why replicating 1:1 success in a group format can be tricky- How to ensure you're providing enough support in a group format- How a group format can create advantages that aren't available in the 1:1 format- Identifying perceived group format disadvantages and creating workarounds to overcome themHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
1/5/202311 minutes, 33 seconds
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2023 predictions: Shifts in social media behaviour and the way we sell our offers

Every year, I like to gaze into my crystal ball and give some predictions for what I think the year ahead will hold in the online business space. As we ring in the New year, this episode I'm sharing with you my predictions for what may lie ahead in 2023. Plus we take a quick look back at how my predictions for 2022 played out—spoiler: I was pretty good!In this episode, some of the predictions I'm talking about:- What I think will happen with Instagram in 2023 and how you can protect yourself against this- What's going to happen with web3 and what this means for you as a business owner- Why the value of smaller communities will outweigh larger audience platforms- How establishing foundations will be key to sales and growthEpisodes referred to in this episode:- https://listen.stephtaylor.co/525 - A lowdown on web3 and why it's about to totally flip how we market our businesses- https://listen.stephtaylor.co/552 - Are communities the new social media? Here's what you need to know about this current trendSHOW LINKS:- Get my Offer Less, Sell More workshop: https://stephtaylor.co/offer-less-sell-more- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
1/3/202317 minutes, 5 seconds
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Best of 2022: 5 ways to create cashflow in your business when everything feels so slow

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
1/1/202317 minutes, 31 seconds
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Best of 2022: 5 things you can do during a slow period to set your business up for future growth

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, I share with you how I set myself up for future growth in these down times...- Invest intentional time and energy into audience growth- How to get clear on your 'ideal customer'- How to amplify your reach - Focus on your unique angle - strengths, experience, knowledge and your audience needs- Research, research, research - it's super valuable on so many levels- Get clarity on your perfect digital product idea- Start creating your income-producing assets...short term income vs long term growth!Today's take-away - use quiet periods to set yourself up today for your future success!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/29/202219 minutes, 51 seconds
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Best of 2022: How I went from one online course to a 7-figure digital product-based business

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtaylor.co
12/27/202220 minutes, 41 seconds
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Best of 2022: If I were starting over with no audience, no products and no biz... This is what I would do

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/25/202214 minutes, 35 seconds
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Best of 2022: 7 things I've done this year to streamline my business

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...In today's episode I cover:- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me- Resist the urge to over-create...keep it simple and consistent!- Restricting live launching through streamlining the process- Flexibility in client work (that satisfies my launch cravings)- Building out my team with my first permanent employee- Content collation - I wrote a book!! - Lifting the pressure on Instagram...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/22/202218 minutes, 55 seconds
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Best of 2022: 5 ways to make content creation less time-consuming

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...In this episode we cover:- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!- Work with your strengths in content creation - if you don't enjoy it, don't do it!!- Show up consistently on one platform well!- One piece of content multiple ways- What would this look like if it were easy - avoid over-complication syndrome!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/20/202216 minutes, 48 seconds
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Ask Steph: How many hours do you really work?

Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profitable without working 60+ hours a week.In this episode, I’m sharing a snapshot of my journey, including:- Getting clarity on the factors that affect your work hours, beyond business demand- Why assessing the next phase of my business is critical to laying the foundations for what's to come- The very real value of not trading time for money...plotting your own path- Why freeing up space to focus on your 'Queen Bee' role is super important- What the ever-changing landscape of work hours looks like in a growing business- The key difference between working ON the business versus IN the businessHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
12/18/202220 minutes, 18 seconds
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Coaching call: What should I post to stand out in a saturated industry?

Today I am coaching Dinorah Bermúdez who is the author of “My Year Without Men,” relationship coach, and guest speaker. Dinorah is seeking input on the best way to create and share content that cuts through an already saturated market. Today we chat about strategies to pinpoint and connect with your ideal audience. In this episode, we chat about:- How standing out the in crowd...zagging when others are zigging...can be so powerful.- Why intentionally crafting out your ideal audience can be a game changer to your business- Getting clarity on your messaging and using relatable terminology to highlight your expertise- The benefits of identifying mindset shifts as an audience nurturing technique- Strategically planning for audience growth...its more than posting on social mediaSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/15/202221 minutes, 31 seconds
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Ask Steph: What can I do to re-engage my audience and sell to them after months of silence?

Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing: - How successfully sharing content builds audience engagement and promotes new growth- The importance of showing up consistently as an instrumental means of re-engagement- Evaluating our commitment to social media and seeing this as a nurturing platform- Strategies for attracting a new audience - Knowing when your audience will be ready to buy...the why, what and how behind nurturing for successHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisodes referred to in this episode:- https://listen.stephtaylor.co/580 - What to do when your existing audience is for a completely different niche to your new one- https://listen.stephtaylor.co/562 - How I can grow my audience for my online course launch- https://listen.stephtaylor.co/582 - How do you create long-form content that converts into sales?SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/13/202210 minutes, 53 seconds
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2022 in review: What worked, what didn't work, and 3 things you can learn from my mistakes

As we approach the holiday season, now is a great time to look back on the year that was. In today's episode, I share with you my reflections on what worked, what didn't work, and 3 lightbulb moments that came out of my mistakes.In this episode I chat about:- The powerful impact of taking action to reflect upon and tweak what is no longer working - Getting intentional about repurposing content for maximum potential- Creating structure that allows for freedom to focus on the 'wants' and not the 'needs' of the business- We can't always do all the things...recognising and responding to the overload- Just because it's out there, doesn't mean it will sell - the reality of not having sales processes in place- Mapping out the next step - how can I continue to service my existing audience?SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/11/202214 minutes, 29 seconds
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Live Coaching call: How can I structure my offers when my audience only has the problem for a short period of time?

Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audience have an immediate problem and a very limited transformation timeframe. Today we are exploring how best to structure Helena's business model and offers to not only work around this challenge but thrive despite it. In this episode we chat about:- How reassessing your audience's needs can provide clarity to pivot your existing offers- Not every transformation can be solved with a course - exploring alternative platforms- How drilling down on the problems you solve can identify potential expansion opportunities- The positive benefit of a tiered step nurturing process and the surprising value and flexibility it can give to your offer suite- Why evergreen does not mean set and forget!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/8/202220 minutes, 33 seconds
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Ask Steph: How do you create long-form content that converts into sales?

Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption...- Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you- The power of a strategic sales processes - turning browsers into buyers and followers into clients- Nurturing your audience to be ready to buy by bridging the gap between where they are versus where they need to be - How to build trust by promoting your expertise through long-form content- Why a Call to Action (CTA) is crucial in content creation...mapping out the next step in your audience's journeyHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/6/202210 minutes, 51 seconds
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How doubling the price of his course increased sign-ups (and other lessons from 7 launches) with Justin Moore

Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table. In today's episode, Justin and I revisit his launching journey and share his pro tips on pitching for partnerships to grow your enrolments.In this episode we chat about:- Testing the waters—starting out and the valuable lessons Justin learned from his first launch which wasn't as successful as he'd hoped.- Why bouncing back and identifying the variables for your next launch can have such positive benefits- Understanding the impact of your course beyond the number of participants. Low sign-ups doesn't always mean failure!- Embracing your aspirational growth and the surprising benefits of increasing your price point- When inaction can be a curse - start somewhere and believe that the best path will identify itself- Justin's powerful R.O.P.E pitching methodYou can find Justin at https://www.instagram.com/creatorwizard/ and sign up to his newsletter at https://creatorwizard.com/join or check out his courses at https://creatorwizard.com SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/4/202251 minutes, 35 seconds
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Coaching call: What to do when your existing audience is for a completely different niche to your new one

Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through the best way to grow an audience for her new business away from her current social platform, which is all law-related. We address this in our chat along with tips on creating high-value content rather than noise!In this episode, we chat about- How understanding the mechanics of social platforms and managing your strategic presence can be a game changer in your business - How engaging in collaborations and networking opportunities can boost your growth- The benefit of amplifying your long-form content and capitalising on the endless ways this can be repurposed- Not all growth happens online - how to secure in-person partnerships that offer new audience interaction - Staying the course and analysing your strategy successYou can connect with Ashley @the_bliss_queen_ and learn about her '33 Days to Feminine Radiance' challenge or over on Youtube at The Bliss QueenSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
12/1/202224 minutes, 35 seconds
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Ask Steph: How do you get your groove back when you're feeling down about business?

Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump.- How reconnecting to your 'Why' can provide a great source of renewed motivation - When re-evaluating your mental load to an 'essential' to-do list can help you seek clarity through the overwhelm- How identifying your business 'season' can be so powerful in plotting the way forward right now- Why focusing on self-care to replenish your empty cup is instrumental to getting back on track!- The positive benefit of finding your 'white space' and giving yourself permission to disconnectHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Check my Offer Less, Sell More Workshop: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/29/202215 minutes, 40 seconds
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Tarzan Kay on scaling back her business, letting go of her team and surviving tough times

In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business.In today's episode we chat about:- Tarzan's experience running an online business whilst juggling some massive life changes and curveballs. - How she came to the realisation that she didn't have the capacity to lead her students or her team right now, and the process behind coming to terms with that. - How she navigated the process of scaling back her business and letting go of her team. And so much more. I can hand on heart say this was my favourite interview I've done on this podcast to date. You can find Tarzan at tarzankay.com and keep up to date by joining her email list at tarzankay.com/joinSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/27/202250 minutes, 13 seconds
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Coaching call: How can I create compelling messaging to sell my online course?

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.In this episode we chat about:- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/24/202233 minutes, 31 seconds
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Ask Steph: Should I focus on 1:1 offers until I'm more experienced?

Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma- How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes - Why small group format courses can hold so much benefit to developing and refining your offers- The proof is in the purchase...the only way to know if your offer will sell is to give it a go!- How your 1:1 clients can provide valuable direction in course creation through outcome-oriented coaching strategies - Remember - the best offers solve a problem or deliver a transformation!Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/22/202216 minutes, 38 seconds
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You don't need to launch everything. Here are 3 things you can do instead to sell your offers

Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.In today's episode we chat about:- How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.- The benefit of 'always open' offers and the value they can add to your audience as instantly accessible problem solvers.- How 'limited time launching' of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.- The value of 'next step offers' allowing existing or returning clients an opportunity to continue their journey with you.SHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/20/202214 minutes, 11 seconds
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Coaching Call: Where should I focus my time and energy for results?

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.In this episode we explore:- The value of drilling down on your marketing strategy and really capitalising on free marketing strategies to nurture your audience- How creating business structure and habits in the early days can help maintain focus, motivation, and consistency in the long term.- The importance of identifying the big picture vision to create smaller action items and long-term goals whilst promoting sustainability in your business - Why being comfortable with all that you 'are' doing is so important to overcoming the feeling of 'needing to do more' SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/17/202225 minutes, 40 seconds
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Ask Steph: Should I scale my existing offers or create something brand new?

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/15/202215 minutes, 54 seconds
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The big mistake I made when my business hit $1 million in annual revenue - and what you can learn from it

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it.In today's episode I’m sharing:- Why fast growth has a tendency to highlight the missing pieces in your business's foundations.- How failing to have a series of offers for continued customer engagement is a missed revenue opportunity!- Why a lower volume, higher price point offer is not always the 'get rich quick' scheme and the benefits of delivering a high energy product to a lower volume audience at a higher yield.SHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
11/13/202216 minutes, 15 seconds
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Coaching call: How can I create free content that doesn't give it all away?

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings.In this episode we chat about:- How to structure your free content to address the problem that your audience is facing whilst moving them closer to the solution.- Why creating 'trend bucking' content can be instrumental in attracting your ideal customer! - Key strategies behind what your free content should be communicating, ensuring it is at all times supporting your key message.- Identifying how simple content tweaks can shift your audience's perspective and create more clarity on your product benefits. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your