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Grow Your Video Business

English, Cinema industry, 1 season, 392 episodes, 5 days, 13 hours, 10 minutes
About
Grow your video business by increasing your profits and keeping your sanity all without losing your creativity! Learn how to create a system. Be inspired by filmmakers and creative professionals. Start elevating your video business to the next level. Learn more at https://studiosherpas.com/
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390. Why Taking Breaks Boosts Your Video Business

In this episode, Ryan discusses the often-overlooked importance of taking breaks as a video business owner. He shares personal anecdotes about his own struggles with work-life balance and offers practical advice on how stepping away from work can lead to greater productivity and fulfillment. From handling emails more efficiently to the benefits of taking Fridays off, Ryan emphasizes that rest is not just beneficial but essential for long-term success. He also touches on how surrounding yourself with supportive people can make a significant difference in managing your business and personal life effectively. Key Takeaways Taking regular breaks can significantly improve your overall productivity and mental well-being. Prioritize important relationships and personal time to avoid burnout and regret. Effective time management, like taking Fridays off, can lead to a healthier work-life balance. Surrounding yourself with supportive individuals can enhance both your personal and professional growth. In This Episode  [00:00] Welcome to the show! [02:21] The Best Version of You [03:56] Free AI Resource [05:34] Resting [12:02] Parkinson's Law [13:50] Don’t Let Work Consume You [17:02] Worst Comes To Worst [21:41] Find Your Tribe [22:27] Mastermind [25:57] Outro Quotes "Taking a break isn’t a luxury; it’s a necessity for sustainable success." "What’s the worst that’s going to happen if you step away? Your business will still be there." "Effective time management, like taking Fridays off, can lead to a healthier work-life balance." "Surround yourself with people who have your best interest in mind and want the best for you." "You need to take a break, and the worst thing that’s going to happen probably isn’t as bad as you think." Links  Download the PDF resource guide to Unlock the Power of AI  Find out more about the Mastermind  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
6/17/202427 minutes, 33 seconds
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389. AI as a Creative Partner: Insights from Kim Garst

In this episode of the Grow Your Video Business Show, host Ryan discusses the potential of AI in the creative industry with AI expert Kim Garst. The conversation covers how AI can enhance content creation for service providers, overcome common business challenges, and be utilized as a creative partner. They explore applications like content repurposing, faceless content, and chatbots for improved business efficiency and client satisfaction. The episode also features practical tips on maintaining human connections in a tech-driven world and leveraging AI to work smarter, not harder. Key Takeaways The Dual Nature of Technology: Both Kim and Ryan kick off the discussion by addressing the dual nature of technology, particularly AI. Just like social media, AI has its benefits and drawbacks. Both agree that as we embrace AI, it's crucial to focus on leveraging its benefits while being mindful of its limitations. AI as a Creative Partner: Kim emphasizes the potential of AI as a "creative partner" for service providers. The fascinating aspect here is the ability of AI to understand and replicate a client's voice, making the content creation process much more efficient. For anyone in the business of content creation, the ability to generate a client's voice in a text or video format can save hours of manual work and ensure consistency. AI in Short-form Content: Ryan sheds light on how AI can be particularly valuable in short-form content production. By sending clients 5-7 scripts weekly, Kim's team ensures that clients spend just a few minutes each week creating high-quality, intentional content. This strategic approach has proven successful, particularly when dealing with busy clients who often lack the time and resources to produce regular content. The Reality of Faceless Content: Interestingly, the conversation segues into the emerging trend of faceless content. According to Kim, faceless content—content where the creator doesn't appear on camera—is outperforming personal content in some algorithms. Despite this trend, both agree that appearing on camera still holds value, especially for those who are the face of their business. For those who are uncomfortable appearing on camera, Kim suggests alternatives like tutorial.  About Kim Garst Kim Garst is a renowned marketing strategist and speaker pioneering the use of artificial intelligence in digital marketing. With an eye on innovation, Kim fearlessly embraces change, constantly exploring new opportunities. Her relatable, actionable advice guides entrepreneurs to harness AI, simplifying complex technology to drive growth. Named a Top 10 Influencer by Forbes, Kim leads the way in combining human creativity and AI. Join her thriving community to unlock your potential with her visionary guidance. In This Episode [00:00] Welcome to the show! [02:44] Meet Kim Garst [03:32] Leveraging AI In Business [08:32] Converting Content To Profit [10:30] Faceless Content [19:46] A Creative Partner [22:31] Monthly Workshops [24:39] Intentional Content [26:03] Using A Framework [29:25] Providing Freebies & Communities [30:20] Funneling [34:30] Connect With Kim [36:02] Outro Quotes “AI can be an incredible creative partner for you and me.” - Ryan Koral “I don't think AI is going to replace you. I think it's going to… you're going to be replaced by someone using it.” - Kim Garst “It's easy to just be like, Oh my gosh, like I can't believe what it can do.” - Ryan Koral “It is my creative partner and it allows me to… you're still in charge, large and in charge, you know, what you put in is what you get out.” - Kim Garst Guest Links Find Kim Garst online Follow Kim Garst on Instagram | Facebook | Twitter Links Download the PDF resource guide to Unlock the Power of AI   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
6/10/202437 minutes, 40 seconds
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388. Unlocking the Magic of Storytelling: Lessons from Hollywood for Video Creators with Michael Hauge

In this captivating podcast episode, we delve into the art of storytelling in video production with none other than Michael Hauge, a renowned Hollywood script consultant and story expert. Michael shares invaluable insights and practical tips on how to infuse emotion, connection, and narrative depth into video content to captivate audiences and drive engagement. From understanding the hero's inner journey to overcoming common challenges in incorporating storytelling into videos, this episode is a masterclass in crafting compelling narratives that resonate with viewers. Whether you're a seasoned filmmaker or just starting in the world of video production, this episode offers inspiration and actionable advice to elevate your storytelling skills and create impactful videos that leave a lasting impression. Key Takeaways Emotional Engagement: Michael emphasizes the importance of crafting stories that evoke emotion and resonate with viewers on a deep level. By tapping into universal fears, desires, and struggles, storytellers can create a powerful connection with their audience. The Hero's Inner Journey: Understanding the internal conflicts and obstacles faced by the protagonist (or the central figure) in a story is crucial. Exploring the hero's inner journey adds depth and relatability to the narrative, making it more compelling and engaging. Simplicity and Focus: Despite the temptation to cram lots of information into a video, it's essential to prioritize simplicity and focus on the core message or goal. By honing in on key themes and emotions, storytellers can create more impactful and memorable content. Effective Storytelling in Business: Incorporating storytelling into business videos can help humanize brands, build trust, and inspire action. Whether it's sharing origin stories, highlighting client successes, or addressing common challenges, storytelling can be a potent tool for connecting with audiences and driving business outcomes. About Michael Hauge Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers increase their impact and grow their businesses by telling better stories. He is the bestselling author of Storytelling Made Easy, Selling Your Story in 60 Seconds, and the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. He has also helped countless marketers, consultants and business leaders make millions of dollars through the power of their stories.  In This Episode  [00:00] Welcome to the show! [05:24] Meet Michael Hauge [07:00] Michael’s start in storytelling [15:52] Level up your storytelling [18:57] Essential components of a story [56:04] Connect with Michael [58:30] Outro Quotes "Stories sort of drill down into your subconscious. If you're telling a story, just think of going to a movie. If you hear a really riveting story, it's like being in a movie, and you forget you're in a movie theater because you're totally inside the story being told." - Michael Hauge "When you get to the level of revealing and exploring the fear that the hero of the story is up against, those are the stories that create the deepest connection." - Michael Hauge Guest Links Find Michael Hauge online Connect with Michael Hauge on LinkedIn Follow Michael Hauge on Facebook | Twitter | Instagram Get the 6 Steps Success Story Chart Links Download the PDF resource guide to Unlock the Power of AI  Check out the AI tool called Suno Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram
6/3/202455 minutes, 17 seconds
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387. Navigating the Evolution of Video Marketing and Strategy with Ita Udo-Ema

In this insightful conversation between Ryan and Ita, they delve deep into the world of video production and marketing, sharing valuable insights and strategies. They discuss the evolution of their approach to video projects, emphasizing the importance of clarity in offers and audience segmentation. They highlight the significance of crafting distinct landing pages tailored to specific audiences, allowing for clear communication of services and value propositions.  The conversation also touches on the essence of storytelling in video marketing and the unique perspective that videographers bring to the table. Throughout the discussion, Ryan and Ita underscore the importance of leveraging their expertise to create compelling narratives and effectively connect with audiences. Key Takeaways Clarity in Offers and Audience Segmentation: It's crucial to have a clear understanding of the services you offer and the audience you serve. By segmenting your audience and tailoring specific offers to meet their needs, you can effectively communicate your value proposition and stand out in a crowded market. Crafting Distinct Landing Pages: Creating separate landing pages for different services or audience segments allows for more targeted messaging and a better user experience. By directing potential clients to relevant landing pages, you increase the likelihood of conversion and make it easier for them to understand what you offer. The Power of Storytelling: Storytelling lies at the heart of effective video marketing. As videographers, you have a unique opportunity to leverage your storytelling skills to create compelling narratives that resonate with your audience. By focusing on the story behind your brand and services, you can differentiate yourself and forge deeper connections with potential clients. Leveraging Expertise for Competitive Advantage: Videographers possess a wealth of knowledge and expertise in video production and storytelling that can set them apart from other marketers. By embracing their craft and leveraging their unique perspective, videographers can position themselves as trusted partners who offer valuable insights and solutions to their clients' needs. About Ita Uda-Ema Ita Udo-Ema is a seasoned entrepreneur and a storyteller. With over 15 years of experience in the digital media industry as a Video Strategist, Media Consultant, YouTube Expert, Editor, and Artist, Ita is committed to crafting impactful stories that achieve their specific business and organizational goals.  In This Episode [00:00] Welcome to the show! [04:02] Meet Ita Udo-Ema [07:54] What makes you unique? [08:49] The YouTube First Strategy [14:12] Getting clear on what you offer [17:26] Marketing techniques [20:56] Your advantage as a video creator [26:14] You vs AI [31:58] Client experience [34:23] The right mindset [37:15] Know your audience [40:51] Connect with Ita [42:21] Outro Quotes "By having separate pages... it loses its uniqueness... by having separate pages like if you do weddings, like golly, get that off your commercial filmmaking website." - Ryan Koral "The way your homepage, your website, that's about you. So when you start talking about these different landing pages geared towards specific audiences, like that's what you're going to push out into the world." - Ita Udo-Ema "I think what we do is unique. We're uniquely positioned to know more about video and story than any other marketers out there. And I think we should all be leveraging that, taking advantage." - Ita Udo-Ema "I guess I want to leave... the idea that what we do, we have a unique opportunity and we have a unique perspective as compared to the marketers out there." - Ita Udo-Ema "I love your perspective... you are a smart dude... thank you for doing this." - Ryan Koral Guest Links  Find Ita Udo-Ema online Follow Ita Udo-Ema on Instagram | YouTube Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
5/27/202443 minutes, 26 seconds
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386. Empowering Perspectives: Insights from Female Filmmaker Jenny Marvin

In this insightful episode, we dive into the world of filmmaking with Jenny Marvin, a talented female filmmaker navigating the industry with passion and creativity. From discussing the importance of storytelling and client relationships to overcoming challenges and leveraging networking opportunities, Jenny shares her valuable experiences and perspectives. Through her journey, we explore the unique insights she brings to her work and the impact of her approach on her clients and collaborators. Get ready for an engaging conversation filled with practical advice, inspiring anecdotes, and a glimpse into the dynamic world of video production.  Key Takeaways The Power of Networking and Collaboration: Jenny emphasizes the importance of building a strong network within the filmmaking community. Through networking events, workshops, and even casual meetups, she has been able to forge valuable connections with other videographers and photographers. These connections have not only led to referrals but also provided her with opportunities to collaborate on projects and expand her business. Tailoring the Client Experience: Jenny discusses the significance of providing a personalized and professional experience for her clients right from the initial contact. By sending detailed questionnaires and customized proposals, she ensures that she understands her clients' needs and can deliver tailored solutions. This attention to detail not only builds trust but also sets her apart from competitors. Challenges and Opportunities as a Female Filmmaker: As a female filmmaker in a male-dominated industry, Jenny acknowledges both the challenges and advantages she faces. While there may be physical challenges associated with handling heavy equipment and long hours, she also highlights the unique perspective and storytelling approach that women bring to the table. Jenny encourages aspiring female filmmakers to embrace their creativity and seek opportunities to learn and grow within the industry. About Jenny Marvin Leading JM Visual Art in Colorado, Jenny specializes in shooting branding films, lifestyle and headshots for corporate companies.  As a military daughter, she has moved across the world and back and has a motto to “do things scared.”   The best experiences of Jenny’s life have come from taking chances, connecting with people, and creating a family with the people she works with.  Whether that be in videography, music, sports, or just her daily life Jenny believes in the power of positivity and giving back to those willing and interested to learn.    In This Episode [00:00] Welcome to the show! [03:01] Meet Jenny Marvin [04:41] Empowering and guiding your clients [07:59] Becoming the go-to provider [12:38] Finding the right people for your team [14:46] Thinking beyond your limitations [15:32] The importance of community [23:01] Organized client communication [26:54] Crafting a personal customer experience [29:24] Generating new leads [31:42] Being a female in the film industry [35:43] Connect with Jenny [36:58] Outro Quotes "Local community is like gold. I mean, it's like the coolest best. Cause you can grab lunch, grab coffee. Being in person is like so great and such a gift." "Invest in yourself, invest in like knowing people, networking." "Have fun, have fun with it. But like be the one that, you know, also on the personality front, you know, makes the experience good for your client." "I love what I do, but man, like a 10 hour, 12 hour day on a trade show floor with a steadicam is like, even if it's just a gimbal, a Ronin, but like I shoot with a mirrorless and a big crazy lens... after a while, like it's a lot." "I think there is a... I think being a female in this industry is so valuable... and I do have the guys on my team who are incredible and, Brilliant. And I also have some women on my team who are just like, yes, let's do this." Guest Links Find Jenny Marvin online Follow Jenny Marvin on Instagram Follow JM Visual Art on Instagram Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
5/20/202438 minutes, 9 seconds
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385. The Power of Delegation: Thriving in Your Video Business

In this episode of the Grow Your Video Business podcast, host Ryan Koral takes listeners on a solo journey through the challenges and triumphs of running a successful video production company. Reflecting on his own experiences, Ryan delves into the importance of delegation in navigating growth and overcoming obstacles. He shares insights on managing a team, adapting to changes in the industry, and finding freedom through effective delegation of tasks like email management. With a blend of personal anecdotes and practical advice, this episode serves as a valuable resource for video business owners looking to streamline operations, scale their companies, and focus on what truly matters. Key Takeaways Embrace Delegation: Ryan emphasizes the importance of delegation in scaling a video production business. By entrusting tasks to capable assistants, business owners can focus on high-value activities and foster growth without becoming overwhelmed. Adaptability is Key: Through Ryan's reflections on his own business journey, listeners learn the importance of adaptability in the face of challenges and unexpected changes. Being willing to rethink strategies and pivot when necessary is essential for long-term success in the ever-evolving video production industry. Prioritize Joy and Efficiency: Ryan encourages listeners to prioritize activities that bring joy and align with their strengths, while also recognizing the value of efficiency in business operations. Delegating tasks that drain energy and time allows for a more fulfilling and productive work experience. Start Small and Experiment: Whether it's hiring an assistant or exploring new workflows, Ryan advocates for starting small and viewing the process of delegation as an experiment. By testing different approaches and learning from successes and failures, business owners can gradually refine their strategies for delegation and optimize their operations. In This Episode [00:00] Welcome to the show! [00:57] Freeing up your time [05:03] Executive assistants [07:46] Book recommendations [10:41] Hiring an assistant [15:20] Outro Quotes "Managing people is not the thing that brings me life in this work." "I've rethought my business in major ways when each of these employees had moved on." "You can get some freedom. You can get your time back. You can find more joy in the work that you're doing if you don't do all of the things." "It is a gift... to have people alongside of me helping me in this area of my business." "Start by making some videos so that when you do feel ready... you've got a place where [assistants] can go." Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Books Mentioned Your World-Class Assistant, by Michael Hyatt  Buy Back Your Time, by Dan Martell 
5/13/202416 minutes, 19 seconds
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384. Exploration of Mental Health and Movie Making with Zac Stracener

In this episode, we delve into the captivating journey of Zac Stracener, a filmmaker whose unique blend of creativity, community engagement, and dedication to storytelling has garnered attention both on and off the screen. From his beginnings crafting DIY films to his transition into feature-length productions, Zac shares insights into his creative process, the challenges he's faced, and the importance of fostering connections within the filmmaking community. Through his work, Zac not only entertains audiences but also sparks conversations about mental health and the power of storytelling to create meaningful impact. Join us as we explore the intersection of art, community, and personal growth with Zac Stracener.  Key Takeaways The Power of Community in Filmmaking: Zac Stracener's journey underscores the importance of building connections within the filmmaking community. By collaborating with fellow creatives, sharing resources, and supporting one another, filmmakers can amplify their impact and bring their visions to life more effectively. Storytelling as a Tool for Social Change: Through his films, Zac Stracener addresses important social issues such as mental health, offering audiences a platform to engage with these topics in a meaningful way. His work demonstrates the power of storytelling to foster empathy, raise awareness, and spark conversations about pressing societal issues. Embracing Creativity and Innovation: From DIY filmmaking to larger-scale productions, Zac's journey highlights the value of embracing creativity and innovation in the pursuit of one's artistic vision. Whether it's finding inventive solutions to budget constraints or pushing the boundaries of traditional storytelling techniques, Zac's approach encourages filmmakers to think outside the box and explore new possibilities. Personal Growth Through Art: Zac's dedication to his craft has not only propelled his career forward but also fostered personal growth and self-discovery. Through the ups and downs of his filmmaking journey, Zac has learned valuable lessons about perseverance, resilience, and the transformative power of art. His story serves as an inspiration for aspiring filmmakers to embrace the challenges they face as opportunities for growth and self-expression. About Zac Stracener Zac Stracener is a Director/Producer/Writer based in North Carolina. His work has been nominated for the Young Director’s Award at Cannes Lions and published by VARIETY. He has also created meaningful stories for The Northface, Freschetta and Jeld-Wen. Zac is well known for capturing raw, visceral human emotions and translating them into heart wrenching scenes and inspiring visuals. In This Episode [00:00] Welcome to the show! [06:10] Meet Zac Stracener [12:52] Community and Mental Health [21:45] Writing a Feature Film [23:55] Film Clothing [26:55] Film Community [30:21] Advice for being a Creative [34:30] Outro Quotes "Filmmaking is not just about telling stories; it's about creating connections with your audience and sparking meaningful conversations about important social issues." “In the world of indie filmmaking, collaboration is key. Surround yourself with passionate and talented individuals who share your vision, and together, you can achieve great things." "Every setback is an opportunity to learn and grow. Don't let challenges discourage you; instead, use them as fuel to propel yourself forward on your creative journey." "Art has the power to change hearts and minds. As filmmakers, we have a responsibility to use our platform to shed light on pressing social issues and advocate for positive change." "Never underestimate the power of storytelling. Whether it's through film, music, or literature, storytelling has the ability to inspire, educate, and unite people from all walks of life." Guest Links Find Zac Stracener online Follow Zac Stracener on Instagram | Facebook | TikTok | YouTube Follow Film Clothing on Instagram Links Find out more about 10xFILMMAKER   Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
5/6/202435 minutes, 43 seconds
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383. The Art of Business and Creativity: Insights from Pat Taggart

In this episode, we delved into the fascinating world of storytelling and entrepreneurship with Pat Taggart, a seasoned creative professional. Pat shared insights into his journey as a storyteller and entrepreneur, highlighting the importance of creativity, passion, and resilience in achieving success. We explored the intersection of business and storytelling, uncovering how effective narratives can drive engagement and connect with audiences on a deeper level. From discussing the evolution of storytelling in the digital age to sharing practical tips for aspiring entrepreneurs, this episode offered a rich tapestry of wisdom and inspiration for anyone looking to harness the power of storytelling in their endeavors. Key Takeaways Storytelling is a Powerful Business Tool: Pat Taggart emphasized the significance of storytelling in entrepreneurship, showcasing how compelling narratives can captivate audiences, build brand identity, and drive business success. Authenticity Matters: One key takeaway was the importance of authenticity in storytelling. Pat highlighted the value of genuine, heartfelt narratives that resonate with audiences on a personal level, fostering trust and connection. Adaptability is Essential: As the digital landscape continues to evolve, entrepreneurs must stay adaptable and innovative in their storytelling approaches. Pat discussed the need to embrace change, experiment with new mediums, and tailor narratives to suit diverse platforms and audiences. Passion Fuels Success: Finally, passion emerged as a driving force behind entrepreneurial endeavors. Pat's journey underscored the importance of pursuing projects that align with one's passions and values, as genuine enthusiasm can fuel creativity, resilience, and long-term success. About Pat Taggart  Pat Taggart is the Founder & Chief Creative of SkyBlue Creative, a video storytelling team based in Philadelphia PA.  Pat is allergic to traditional corporate videos with their stiff scripts and choreographed handshakes. Trusting that the story already exists and doesn’t need to be created, Pat’s sole focus on production day is making his clients comfortable to share their story with authenticity. He’s a husband, a father of two, loves hockey, hates coffee and is currently working on a documentary about the greatest (and craziest) annual radio contest of all time.   In This Episode [00:00] Welcome to the show! [05:36] Meet Pat Taggart [10:55] What is a mastermind group? [13:24] The Abundance Mindset [19:47] Don’t be afraid to step out [21:40] Building a business vs building a job [23:33] Telling the story that already exists [27:23] Freedom through delegation [31:07] The secret to getting raving reviews [35:42] Connect with Pat [36:47] Outro Quotes "Success isn't just about reaching the destination; it's about enjoying the journey along the way." "Innovation thrives on the edge of discomfort." "Challenges are just opportunities in disguise." "The most valuable lessons often come from unexpected sources." "True leadership is not about being in control; it's about empowering others to reach their full potential." Guest Links Find Pat Taggart online Connect with Pat Taggart on LinkedIn Links Find out more about the Studio Sherpas Mastermind group Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
4/29/202438 minutes, 7 seconds
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382. Legal Contracts for Creative Entrepreneurs: A Conversation with Ashley Fillingim

In this engaging episode, we dive into the often-overlooked world of contracts and legal protections for creative entrepreneurs with Ashley Fillingim, the managing partner at Sandstar Law, LLC, and president of Kick Ash Life, LLC. From the picturesque setting of a beachside location, Ashley shares her journey from a traditional legal career to discovering her passion for helping solopreneurs and small business owners navigate the complexities of legal protection. She emphasizes the importance of contracts not just as legal necessities but as foundational tools for building and sustaining healthy business relationships. Key Takeaways Contracts as Relationship Tools The Importance of Legal Structure for Business Ownership and Rights of Creative Content Regular Contract Review and Update About Ashley Fillingim Ashley Fillingim believes in legal confidence, simplified. She helps business owners establish solid foundations, protecting coaches and creators with legal ease, not legalese. After two decades at a top-tier international law firm, Ashley walked out of the office high rise, trading high heels for flip flops and beach sunsets–now empowering business owners to advocate for themselves and to protect the relationships at the core of those businesses. In This Episode [00:00] Welcome to the show! [03:42] Meet Ashley Fillingim [04:45] The love language of contracts [12:49] Keep your contracts updated [21:18] Using AI for contracts [23:34] Contracts for small businesses [42:55] Connect with Ashley [44:23] Outro Quotes "Contracts are really about relationships. They're relationship builders in that they help us get really clear at the beginning of a relationship, how we're going to go on." - Ashley Fillingim  "You can have a separate LLC for your business... It's super important to, like you said, keep your business assets and your personal assets separate." - Ashley Fillingim "Who owns what's produced? Is your name on it anywhere? Do they get to slice and dice it later? Can you use it for promotional purposes?" - Ashley Fillingim "Every six months, at least every year, go back to your contract and take a look at it and make sure everything you learned, all the tough things that you learned in the last year are now taken care of in that contract." - Ashley Fillingim "The bigger your business gets, the more exposure you have, the bigger the contract is, the more money that's coming in from one particular client, the bigger your exposure." - Ashley Fillingim Guest Links Follow Ashley Fillingim on Instagram Connect with Ashley Fillingim on LinkedIn Find KickAshLaw.com for templates, training, and resources [email protected] for legal advice, etc. KickAshLife podcast & blog (unrelated to law) Links Find out more about the 10xFILMMAKER Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
4/22/202447 minutes, 48 seconds
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381. Video Sales and Productizing Services with Maxwell Bentley

In this engaging episode, Ryan sits down with Maxwell Bentley, the founder and chief storyteller at Bentley Media, to dive deep into the transformative world of video marketing. Having known each other for years and shared memorable moments at the Onward Summit, their conversation naturally flows from personal anecdotes to profound insights on the evolution of video production and marketing. Key Takeaways Transitioning from Referrals to Productized Offers The Importance of Camera Confidence and Comprehensive Utilization of Footage Reframing Sales as Education and Service The Power of Video in Digital Marketing About Maxwell Bentley Maxwell Z. Bentley is the founder of Bentley Media, an award-winning video marketing studio for brands across the globe. At a very young age, he discovered the power of video by editing a trailer for the Roblox app that went viral on social media with over 100M views. Since then, his Perfect Video Strategy℠ has driven millions in sales for brands like Disney, Hyundai, and Xbox. He frequently shares his expertise on media outlets such as NPR, WSB-TV and ASBN, and was recently named to University of North Georgia's Top 20 Under 40 Alumni. In This Episode [00:00] Welcome to the show! [03:39] Meet Maxwell Bentley [05:40] “Sales” is not a bad word [08:54] The right sales mindset [15:21] Positioning yourself [19:49] Building your confidence [24:34] Productizing [36:34] Conversations create clients [38:42] Making the jump into productizing [42:34] Connect with Maxwell [43:52] Outro Quotes "Video marketing is the most powerful form of digital marketing out there... It creates emotions, inspires loyalty, saves companies time, and helps communicate better." - Maxwell Bentley "By productizing our services, we're not just making videos; we're offering a comprehensive solution that addresses our clients' broader marketing needs."  - Maxwell Bentley "We introduced on-camera confidence into our offer... because we found that the word 'interview' tends to stress people out. We're here to have a conversation."  - Maxwell Bentley "The skill set that so many of us have is so incredibly valuable... most people can't do what we do, and that's something to remember in every sales conversation."  - Maxwell Bentley "Sales is education. It's helping somebody make a decision, even if it's not to hire you. It's about coming from a place of service and heart."  - Maxwell Bentley Guest Links Find Maxwell Bentley online Follow Maxwell Bentley on Instagram Video Marketing Secrets, by Maxwell Bentley Links Find out more about the 10xFILMMAKER Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
4/15/20240
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380. Learn The Two-Hour Cocktail Party Blueprint to Grow Your Business with Nick Gray

Welcome to another episode of our podcast where we dive deep into the art of creating meaningful connections and unforgettable gatherings. Today, we're thrilled to have Nick Gray, the visionary founder of Museum Hack and the brilliant mind behind the book "The Two-Hour Cocktail Party," join us for a conversation that promises to reshape your approach to hosting. Key Takeaways The importance of hosting events to build networks and bring people together. Creating personal and memorable experiences by hosting events at one's home. Utilizing specific structures and icebreakers to facilitate engagement and connection at parties. The impact of personal invitations and the concept of 'mixing buckets' to foster diverse connections.  About Nick Gray  Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”  In This Episode [00:00] Welcome to the show! [05:52] Meet Nick Gray [13:34] Starting out with Hosting [15:28] Hosting as a business strategy [17:11] The formula [23:46] You CAN get better [25:52] Example case study [31:40] Getting people to show up on time [33:02] The impact on your network [39:34] Connect with Nick [40:58] Outro Quotes  “I'd rather have someone leave my party hungry rather than bored.” - Nick Gray “You’ve got to mix the buckets. Not everybody is going to become best friends, but there will be some people who hit it off that are going to blow your mind.” - Nick Gray  “I have a whole chapter dedicated to why you should host at your home. When you host in your home, it is such a vulnerable act to bring someone into your personal space and it really shifts the relationship.” - Nick Gray Guest Links   Find Nick Gray online Follow Nick Gray on Instagram | Facebook | Twitter | TikTok | YouTube Connect with Nick Gray on LinkedIn The 2-Hour Cocktail Party, by Nick Gray Party Reminder Messages: The 3 You MUST Send How to Host a Party in a Small Apartment Where to Throw a Party? Ideas and Venues for 2023 Party Times: Start, End, & Best Times Icebreaker Name Tags: Examples and How to Do It RIGHT How to Host an Event: Parties & Networking Icebreaker Activities for Your Next Event Friendship Recession Website 7 Small Trade Show Booth Ideas for 2023 Links  Download the PDF resource guide to Unlock the Power of AI  Find out more about the Onward Summit  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
4/8/202443 minutes, 22 seconds
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379. Beyond Profit: Cultivating Impact and Purpose in Business with Mike Gingerich

In this inspiring episode, Ryan Koral is joined by Mike Gingerich, an entrepreneur, author, fitness addict, and globally minded business guy. Broadcasting from Costa Rica, Mike shares his mission of "Add Value, Be Uncommon," emphasizing how personal missions can guide professional endeavors. Mike talks about the transformative power of taking vision trips to places like Ecuador, enhancing his business perspective, and fostering a deeper understanding of impact beyond profitability. He encourages entrepreneurs to think about their legacy, the balance between profit and purpose, and the enrichment that comes from contributing positively to people and the planet. Key Takeaways Embrace a mission that transcends personal and professional life to guide your actions and business decisions. Vision trips can provide new perspectives on impact, encouraging a holistic approach to business that includes profit, people, and the planet. The importance of reflecting on the legacy and broader impact of your work, challenging yourself to contribute meaningfully to the community and the world. About Mike Gingerich Entrepreneur, author, fitness addict and globally minded business guy who seeks to live a life of impact that is uncommon.  I actually have "Add Value and Live Uncommon" tattooed on my body! In This Episode [00:00] Welcome to the show! [04:24] Meet Mike Gingerich [06:46] Developing your mission [09:12] Global impact [15:55] The three P’s [18:57] Finding a deeper purpose [22:09] The Power of Generosity [25:14] From transactional to value [28:50] Connect with Mike [31:55] Outro Quotes "I have my mission tattooed on my body, 'Add Value, Be Uncommon' — a daily reminder of my purpose." "Running a marathon in northern Iraq to raise funds was one of those uncommon steps that define my mission." "A vision trip to Ecuador transformed my understanding of impact, highlighting the power of microfinance in empowering at-risk communities." "It's about how we can add value not just through transactions but through every interaction and relationship we build." Guest Links The 3P Impact Community Follow Mike Gingerich on Instagram | YouTube | Twitter Follow iGive Global on Instagram Links Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
4/1/202433 minutes, 23 seconds
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378. Growing a Wedding Film Empire with Jason McCutchen

This episode features Jason McCutchen, a seasoned wedding filmmaker, YouTuber, and podcaster. Jason shares insights on scaling a wedding film business, emphasizing the importance of efficient project management, creating a learning pathway for team members, and the significance of maintaining high standards across numerous projects. He discusses the transition from commercial to wedding filmmaking, strategies for training new talent, and the critical role of communication and structured tasks in team development. Key Takeaways Learn how to efficiently manage multiple projects while maintaining high-quality standards. Discover strategies for training and developing a diverse team of filmmakers at various skill levels. Understand the importance of clear communication and structured tasks in ensuring team success and business scalability. About Jason McCutchen Jason McCutchen is a wedding filmmaker, YouTuber at Wedding Film School, and podcaster who has grown multiple brands to over 200 weddings a year grossing over 7 figures. Jason's passion for systems and team building have created a sustainable model of excellence and sustainability for his studio and he is passionate about helping artists get out of their own way and make more money while still making work they are proud of.  In This Episode [00:00] Welcome to the show! [04:23] Meet Jason McCutchen [09:41] Secrets for scaling [12:48] Be willing to adjust [13:33] Project management [19:29] Practical improvement [28:33] Master training to scale well [42:00] Demystify your creativity [44:12] Connect with guest [45:29} Outro Quotes "Creating wins for your team is the number one job of a boss." "We run our wedding film business like a marketing company, with hard deadlines and accountability." "Every aesthetic is reproducible if you understand it as a pattern of your sensibilities." "Don’t limit yourself with preconceived notions. Be creative not just with your camera but with your business." Guest Links Find Jason McCutchen online Follow New England Wedding Films on Instagram Follow Huxley Film on Instagram Follow The Wedding Film School Show on Instagram | YouTube Listen to The Wedding Film School Show podcast Links Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
3/25/202446 minutes, 46 seconds
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377. AI Revolution in Video Production: Navigating the Future

In this thought-provoking solo episode, Ryan Koral delves into the transformative effects of Artificial Intelligence (AI) on the video production world. From personal anecdotes to industry-wide implications, Ryan explores how AI technologies like ChatGPT and Sora are reshaping content creation, from writing emails to generating photorealistic images and videos. He contemplates the future role of video professionals in an AI-dominated landscape, emphasizing the importance of strategy, storytelling, and human touch in maintaining relevance and adding value for clients. Key Takeaways Insights into how AI is revolutionizing the content creation process, offering both opportunities and challenges for video professionals. The critical importance of evolving from being just a "tripod" to a strategist and storyteller in the age of AI. Strategies for leveraging AI to enhance efficiency and creativity, while focusing on unique human skills that AI cannot replicate. In This Episode [00:00] Welcome to the show! [01:09] AI and filmmaking [02:37] Larger implications of AI [07:43] Don’t become obsolete [11:28] Leveraging AI for your business [16:35] Planning for the future [21:06] Outro Quotes "ChatGPT has become more than just a tool; it's like a companion for brainstorming and refining ideas." "Tyler Perry's reaction to Sora highlights the urgent need for video professionals to reassess their value proposition." "Being a strategist and guide for our clients is becoming increasingly crucial as AI takes on more production tasks." "The potential of AI in video production forces us to rethink how we add value beyond technical skills." Links Sora from OpenAI Midjourney "Tyler Perry Puts $800M Studio Expansion on Hold," Hollywood Reporter Get your hands on this Video Blueprint sample to see exactly what a client's paying us $2500 for. Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
3/18/202424 minutes, 42 seconds
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376. Discipline Meets Strategy: Behind the Scenes Coaching Call with Frank Farrell

Episode 376 Overview In this insightful episode of "Grow Your Video Business," Ryan Koral dives deep into the importance of having discipline in both personal and professional life, drawing parallels from his own experiences in high school football to the video production business. He emphasizes the significance of having a vision, a plan, and how these elements fuel discipline, leading to success. The episode also explores the impact of strategic growth through effective client attraction strategies, sharing firsthand experiences of securing projects by establishing genuine connections and showcasing expertise. Key Takeaways Discover the foundational role of discipline in achieving success and how to cultivate it in your business. Learn how having a clear vision and plan can streamline your path to growth and prosperity in video production. Gain insights into attracting clients by leveraging genuine connections, showcasing expertise, and providing unparalleled value. About Frank Farrell Frank Farrell stumbled into the world of video production as a child when he discovered old film equipment in his attic. Ignoring his father's warnings, he delved into filmmaking, showcasing his creativity early on by producing short 8mm films. Recognized for his ingenuity in grade school, he quickly mastered the latest technology, leading him to establish Custom Video Productions in 1978 during his junior year of high school. His journey continued through college, where he secured a summer internship and later became the go-to video expert for major corporations like Bell Laboratories, AT&T, and Lucent Technologies, showcasing his enduring passion and dedication to sharing his creative vision. In This Episode [00:00] Welcome to the show! [03:33] Developing discipline [11:10] Attracting clients [13:31] Successful client communication [19:43] Ensuring profitability [26:18] Learning from others [31:36] Outro Quotes “My journey from high school football to running a successful video production business taught me the invaluable role of discipline." "Without a vision or a plan, it's nearly impossible to maintain discipline and achieve success." "Our most unique client engagements and how we attracted them through genuine connections and showcasing our expertise." "The significance of strategic planning in video business growth and client satisfaction." Guest Links Find Frank Farrell online Follow Frank Farrell on Facebook | YouTube Connect with Frank Farrell on LinkedIn Links Find out more about 10xFILMMAKER  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
3/11/202432 minutes, 23 seconds
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375. Breaking Boundaries through Directing, Dreaming, and Doing with Roxana Baldovin

This episode features an insightful conversation with Roxana Baldovin, a multi-talented writer, director, and actress known for her vibrant and creative work in the music video industry, including the acclaimed video for Doja Cat's "Tia Tamara." Roxana shares her journey, from the challenges of navigating the industry and breaking out of being pigeonholed, to her personal projects and vision for the future. She offers valuable advice for aspiring directors and creators, emphasizing the importance of confidence, persistence, and seizing opportunities. Key Takeaways Navigating Industry Challenges: Listeners will learn strategies for avoiding pigeonholing and making strategic career moves. Creative Process Insights: Gain insights into Roxana's approach to directing and storytelling, including the importance of editing and post-production. Pursuing Your Passion: Be inspired to chase your dreams with confidence, leveraging every opportunity to advance your career. About Roxana Baldovin Roxana, señora directora, is a spiritual visionary director who has garnered close to one billion views from her videos featuring stars such as Snoop Dogg, Wiz Khalifa, Saweetie, Doja Cat, and G-Eazy—to name a few. Her psychedelic-inspired artistic taste can be seen in her video “Tia Tamera,” which Pitchfork named in the top 20 videos of 2019. In This Episode [00:00] Welcome to the show! [03:13] Meet Roxana Baldovin [06:52] Balancing passion and profit [10:05] Giving yourself room to grow [13:06] The Music Video Myth [21:25] Juggling multiple projects [26:16] What is your dream? [28:57] Focus on what you want to do [30:54] The power of your network [39:19] Connect with Roxana [40:29] Outro Quotes "The main bulk of directing actually comes down to writing... that's where the magic happens." "Finding a good editor can transform your time and creative process." "Even at the biggest scale, we're all trying to claw our way out of being pigeonholed." "I used to be super proud of it... My personal style and taste has changed." "It's very bright and very saturated... that kind of dictated the type of work I did afterwards." Guest Links Find Roxana Baldovin online Follow Roxana Baldovin on Instagram | TikTok  Hollywood Fringe Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
3/4/202441 minutes, 30 seconds
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374. Elevate Your Pricing Model: with Bri Seeley

In this enlightening episode, Ryan is joined by entrepreneur coach Bri Seeley to discuss the critical shift from time-based to value-based work for videographers and business owners. They explore the importance of recognizing the true value of one's work, moving beyond hourly rates, and the impact of this approach on business growth and personal freedom. This episode is a must-listen for those seeking to transform their business mindset and practices. Key Takeaways Learn how to transition from time-based billing to value-based pricing to maximize your business potential. Understand the importance of recognizing and charging for the true value of your work. Discover strategies for enhancing business growth and personal freedom by shifting your pricing model. About Bri Seeley TEDx Speaker and award winning entrepreneur Bri Seeley is The Entrepreneur Coach. She works with ambitious entrepreneurs to evolve the business they have into the freedom-based business they dream of. You know it’s time to work with Bri when you have gone as far as you can with what you know, and it’s time to bring in an expert with 17-years of experience who can take you further than you currently imagine. You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health and more. In This Episode [00:00] Welcome to the show! [03:17] Meet Bri Seeley [07:13] The right mindset for running a business - healthily [19:56] Stop trading time for money [25:52] Breaking out of the cycle [29:49] Working in vs on your business [33:52] Value based pricing [38:38] Communicating your value [44:26] Connect with Bri [45:16] Choosing a different perspective [46:46] Outro Quotes "Exploring the shift from hourly rates to value-based pricing with entrepreneur coach Bri Seeley." "Bri Seeley shares insights on why your time is worth more than you think." "Understanding the real impact of your work: A new perspective on business pricing." "Learn how to calculate the true value of your services and charge accordingly." "Embrace the mindset change that can lead to greater business success and personal freedom." Guest Links Free Training for Entrepreneurs: The Reset Follow Bri Seeley on Instagram | Facebook Links Download the PDF resource guide to Unlock the Power of AI  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
2/26/202448 minutes, 7 seconds
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373. Revolutionizing Your Online Presence: Social Media Strategies with Katie Brinkley

In this episode, Ryan talks with social media expert Katie Brinkley about effective strategies for using social media to grow your video business. Katie shares insights on the importance of intentional content creation, the value of community building, and the benefits of diversifying content types to align with various platforms and audience preferences. Key Takeaways Discover how intentional content creation can significantly boost your social media presence. Learn the importance of community building and how it can reduce the need for frequent posting. Understand the value of diversifying content types to cater to different platform algorithms and audience preferences. About Katie Brinkey Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week. From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for entrepreneurs, tech startups, and consultants, Katie has been at the forefront of the changes in how buyers engage on social media. Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process. Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy. In This Episode [00:00] Welcome to the show! [03:22] Meet Katie Brinkley [04:15] The Social Shift [09:43] Knowing your audience [17:39] Getting started [25:52] Building the audience that you want [31:29] Take back your time [34:38] The 4 post strategy [43:52] Connect with Katie [45:00] Outro Quotes "Social media wasn't intended for overwhelming content creation. Being more intentional with our time and content leads to building a stronger community around our businesses and brands.” "Consistency is key. Whether you post every day or four times a week, success comes from showing up.” "This is an excellent opportunity to share your story, client testimonials, and showcase some of your best work. Tailor your messaging based on who your audience is.” "It's crucial to create content in the way that the platform and your audience prefer. Not everyone consumes only video content, so diversifying your content type is essential.” Guest Links Follow Katie Brinkley on Instagram | Facebook The Social Shift, by Katie Brinkley Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
2/19/202446 minutes, 46 seconds
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372. Personal Branding Secrets for Videographers with Christine Gritmon

Ryan engages in a captivating discussion with Christine Gritmon about the power and importance of personal branding for video professionals. Christine shares insights on how personal branding can significantly impact client relationships, business growth, and self-representation in the digital world. This episode is packed with practical tips for those looking to enhance their presence and influence in the video industry. Key Takeaways Learn how to harness the power of personal branding to attract and retain your ideal clients. Discover strategies for presenting your unique voice and story through your brand. Understand the importance of authenticity and consistency in building a trusted personal brand. About Christine Gritmon Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let’s Talk About Brand.  In This Episode [00:00] Welcome to the show! [04:00] Meet Christine Gritmon [04:26] Why personal branding? [10:35] Staying true to who you are [17:39] Sometimes “no” is good [19:00] You never know who’s watching [21:12] Creating the market you want [26:41] Getting started [32:15] Invite people into the mess [38:04] Connect with Christine [39:45] Outro Quotes "Personal branding is more than just a buzzword; it's a game-changer for your business." "Christine Gritmon reveals how personal branding can open doors to new opportunities." "Explore the intersection of creativity and branding with expert insights." "Find out why your personal brand is your most valuable asset in the video industry." "Learn how to stand out in a crowded market by embracing your unique brand identity." Guest Links Get the Social Media Branding Guide Find Christine Gritmon online Follow Chrsitine Gritmon on Instagram | Facebook | Twitter | YouTube Connect with Christine Gritmon on LinkedIn Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
2/12/202440 minutes, 51 seconds
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371. Leveraging Branding for Long-Term Success with David Masters

In this insightful episode, Ryan chats with David Masters about the transformative power of effective branding in video business. They delve into the importance of authenticity, building a legacy through branding, and the impact of strategic positioning. Whether you're a solo videographer or run a full-scale production company, this episode offers invaluable insights into elevating your business through thoughtful branding. Key Takeaways Discover the profound impact of authentic branding on your video business. Learn how to align your brand with your evolving business goals and values. Gain insights on the importance of strategic positioning and relationship-building in the video industry. About David Masters Davis is a fine artist, designer, and creative strategist with a passion for building brands that step up and stand out. He’s worked in the world of professional design for 16 years and has partnered with both national and international clients to build brands, product lines, and more. He is a visionary, big-picture type of creative, constantly exploring new creative outlets. He also has a passion for inspiring and mentoring the next generation and enjoys teaching Art and Design at the Collegiate level. When he’s not creating, he will most likely be found throwing a football or building Lego with their son, playing guitar and dancing with our daughters, or working outside cultivating our garden, fruit trees, and bamboo oasis.   In This Episode [00:00] Welcome to the show! [06:53] Meet David Masters [11:15] Why brand matters [18:57] Your personal brand [26:55] Using video in your brand [28:29] Your target audience [33:55] The value gap [43:31] Create your market [49:42] Where to start [56:10] Connect with David [57:30] Outro Quotes "Branding is not just about visuals; it’s about the promise and emotional connection of your business." "Understanding your brand can change everything – from your client interactions to your business strategy." "The journey of rebranding involves humility, open-mindedness, and a willingness to evolve." "Effective branding goes beyond the surface, impacting every aspect of your business, including client perception and service quality." "Authenticity in branding can create lasting relationships and open up new business opportunities." Guest Links Download the Remarkable Brand Audit Workbook Follow David Masters Group on Instagram Connect with David Masters on LinkedIn Connect with Masters Design on LinkedIn Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Check out the Store (including the Budget Maximizer 2.0) Fill out the form to Subscribe to the Studio Sherpas Community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes page
2/5/202458 minutes, 26 seconds
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370. Ryan Koral Unplugged: A Candid Look at 20 Years in Video Business

In this introspective solo episode, Ryan Koral shares his personal journey and the lessons learned in almost 20 years of running a video production business. He discusses the importance of reflection, setting goals, and the power of focusing on the 'gains' rather than the 'gaps' in personal and professional life. Key Takeaways Discover the importance of intentional reflection and learning from past experiences to grow your video business. Understand the power of setting clear, ambitious goals and focusing on achievements to drive business success. Learn how to balance personal and professional growth in the ever-evolving landscape of video production. In This Episode [00:00] Welcome to the show! [01:23] Planning and vision for 2024 [07:12] The Gap and The Gain [10:30] The Roadmap for Optimism [11:12] Why are we doing this? [12:07] Celebrate your progress [14:36] Setting goals [16:33] Outro Quotes "Last year, I absorbed three books that really impacted me. 'The Gap and The Gain' was particularly powerful for me. I made some very proactive decisions about my health, both physical and mental, that have been really beneficial.” "I believe 10x is easier than 2x. I'm setting my goals and priorities for 2024, focusing on what I'm really wired to do and cutting out the rest.” "2024 is not waiting for me. It's important to find time away from day-to-day work to reflect and plan.” "What if you took some time for a brain dump? Think about what consumes your time, what impacts your revenue, and what brings you joy.” “At the end of the day, I reflect on the three best moments, whether personal or professional. This practice of recognizing daily achievements is really helping me.”​ Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
1/29/202417 minutes, 59 seconds
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369. Learn How to Pivot Careers and Thrive in a New Industry with Steve Govel

Join us in an exciting episode where Steve Govel shares his remarkable journey from New Jersey to Sydney, and how he founded Rising Tide Film. Discover the challenges and triumphs of changing careers, finding a niche, and turning a passion for the ocean into a successful business. Steve's story is a testament to the power of adaptability, vision, and passion in entrepreneurship. Key Takeaways Learn how to pivot careers and thrive in a new industry. Discover the power of niche specialization in video production. Gain insights into leveraging personal passions for professional success. About Steve Govel Steve Govel owns Rising Tide Film, a content production business based in Sydney that creates story-driven films and photographs for marine businesses. Steve started his career as a wedding and portrait photographer in New Jersey and now spends his days on the water, telling stories for boat brands and cleaning his gear from saltwater daily. In This Episode [00:00] Welcome to the show! [04:14] Meet Steve Govel [07:07] Learn while you earn [14:00] Caring about client success [19:09] Niching [21:37] Starting a podcast [37:59] Aligning with others [39:52] Connect with Steve [42:13] Outro Quotes "I always search for something I love - that led me to Rising Tide Film." - Steve Govel "The marine industry was a perfect blend of my passion and profession." - Steve "Embracing change and adapting to new environments was key to my success." - Steve "It's about finding the right people and business that align with your vision." - Steve Guest Links  Find Steve Govel online Follow Rising Tide on Instagram | YouTube | TikTok Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
1/22/202443 minutes, 56 seconds
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368. How to Build a Strong Client Base in the Creative Industry with Tyler Hays

Ever thought about leaving a stable job to pursue your dream? This week, we're joined by Tyler Hays, who shares his incredible journey from engineering to founding Vessel Creative, a successful video production company. Tyler's story is a masterclass in taking risks, building relationships, and turning a creative passion into a thriving business. Whether you're an aspiring entrepreneur or looking for inspiration, this episode is a must-listen. Key Takeaways Gain insights into transitioning from a traditional job to starting your own business. Learn the essentials of building a strong client base in the creative industry. Discover how to turn a passion for video into a thriving entrepreneurial venture. About Tyler Hays When Tyler founded his company, he was a full-time process engineer at one of Forbes fastest growing companies. But he always had a passion for media. A year later, he was able to work himself out of the job and run Vessul as his career. They are built upon a unique approach of problem-solving through creative content. They only take on a small amount of partners at any given time to create something beautifully effective and meaningful for their clients. In This Episode [00:00] Welcome to the show! [04:49] Meet Tyler Hays [15:26] Transitioning into entrepreneurship [26:20] Invest in being in small rooms [34:10] Clients pay for your process [35:43] Connect with Tyler [37:04] Outro Quotes “I was making about a little over 70,000 as an engineer... Is this it? Have I reached the pinnacle of my career?" - Tyler on career transition. "Every two or three projects, I just increase every two or three projects increase." - Tyler on growing his business. "The reason they're going to hire you is because of your approach and your process." - Tyler on the importance of client relationships. "Invest to get into small rooms... Those small rooms are really where I've found good client projects." - Tyler on networking. Guest Links Find Tyler Hays online Follow Tyler Hays on Instagram Links Resources for Your Business (including the Full Focus Planner) FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
1/15/202439 minutes, 17 seconds
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How to Transition from a Conventional Career to a Fulfilling Film Business with Lauren and Mitch McClure

Ever wondered what it takes to leave a secure job and chase your dream? This week's episode features Lauren and Mitch McClure from Full Send, who share their exhilarating journey into entrepreneurship. Their story is more than just about business - it's about passion, family, and the courage to embrace change. You'll find inspiration, practical tips, and relatable experiences that will motivate you in your own journey. Key Takeaways Learn how to transition from a conventional career to fulfilling entrepreneurship. Discover the power of community and relationship-building in business growth. Get insights into balancing creative passion with business logistics in a family-run enterprise. About Lauren & Mitch McClure Mitch and Lauren are a husband/wife duo that quit their jobs (RN and Videographer for a local church) to start their own video production business called Full Send in 2022.  In This Episode [00:00] Welcome to the show! [03:10] Meet Lauren & Mitch McClure [05:54] Taking the leap into entrepreneurship [15:53] Working with your spouse [20:56] Dealing with constructive feedback [25:46] Defining clear roles [37:18] Tips for growth [44:24] Studio Sherpas Mastermind [46:45] Connect with Lauren and Mitch [48:08] Outro Quotes "We just decided to make everything as awesome as we can." - Mitch McClure on their approach to client projects. "You have to learn how to fight... this constant opportunity for conflict gives you the opportunity to come together and get closer." - Mitch on working with a spouse. "I've failed so many times...but now I've learned and we're going to do it differently." - Lauren on learning through failure. "Everything we're doing is new...there's a lot of insecurity in that." - Lauren on the challenges of starting a business. "Make or break your marriage... We try to keep marriage first." - Mitch on prioritizing their relationship. Guest Links Find Lauren & Mitch McClure online Follow Full Send on TikTok | Instagram | Facebook Follow Mitch McClure on TikTok Follow Lauren McClure on Instagram Connect with Lauren McClure on LinkedIn Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram check out the full show notes
1/8/202449 minutes, 37 seconds
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366. 10X Your Video Business: Insights and Strategies for Massive Growth

This episode of the Grow Your Video Business show dives into the world of ambitious goal-setting and strategies for scaling a video business in 2024. We also explore the significance of Big, Hairy, Audacious Goals (BHAGs), drawing insights from Dr. Benjamin Hardy and Dan Sullivan's book, 10X Is Easier Than 2X. Reflecting on past business strategies, we discuss the transformative power of focusing efforts and resources to maximize business growth. Key Takeaways Learn the art of setting and achieving big, hairy, audacious goals for your video business. Discover how focusing on a single, impactful action can significantly scale your business. Understand the importance of aligning daily activities with your long-term business vision. In This Episode [00:00] Welcome to the show! [03:13] Setting and meeting big goals [09:59] 10x vs 2x [15:08] What are your goals? [16:49] Full Focus Planner [19:36] Homework [22:12] 10xFilmmaker [23:10] Outro Quotes "The journey from setting a million-dollar revenue goal to achieving it – a tale of perseverance and strategy." "The transformative power of BHAGs in shaping the future of your video business." "Why focusing on fewer, larger goals can be more effective than spreading efforts thin." "Insights from 10X Is Easier Than 2X: A new perspective on scaling your business." "Reflections on past business strategies and their lessons for future growth." Links Find out more about the 10xFILMMAKER community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan and Dr. Benjamin Hardy Full Focus Planner, by Michael Hyatt The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman
1/1/202423 minutes, 39 seconds
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365. 2023 Reflections and My Biggest Mistake of the Year

In this final episode of 2023, Ryan reflects on the valuable lessons learned in the video business throughout the year. Emphasizing the significance of having a niche and resonating with one's work, Ryan discusses the challenges of project management faced by even seasoned professionals and highlights the importance of learning and evolving from those experiences. Looking forward to 2024, the focus is on refining processes, leveraging strengths, and connecting with ideal clients, with a strong recommendation for joining communities and seeking coaching to enhance personal and professional growth in the video industry.  Key Takeaways Understand the power and importance of niche specialization in the video business. Learn from a real project management mishap to better handle future challenges. Gain insights into personal and professional growth as a video business owner. In This Episode [00:00] Welcome to the show! [02:06] Facing a difficult year [04:57] Niching to overcome hard times [09:04] Biggest win in years [11:19] Finding what you really want [17:05] Biggest mistake in years [32:18] Key takeaways [37:51] Outro Quotes "This year taught me the importance of having a niche in the video business. It's not just about the work, but about finding what truly resonates with you." "One major takeaway: even seasoned professionals can encounter project management hurdles. It's all about how we learn and evolve from these experiences." "Looking ahead, 2024 is about refining our processes, focusing on our strengths, and really connecting with our ideal clients in the video industry." "Joining communities and seeking coaching can dramatically change the trajectory of your video business. It's about learning from others and growing together." "Reflecting on the past year, it's clear that personal growth is just as important as professional growth in the video business." Links Find out more about the 10xFILMMAKER community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
12/25/202340 minutes, 10 seconds
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364. Harnessing Emotional Fitness for Creative Success with Dr. Emily Anhalt

In this insightful episode, host Ryan talks with Dr. Emily Anhalt, a psychologist and emotional fitness consultant. They explore the intricacies of emotional health in the creative industry. Dr. Anhalt offers profound insights into the importance of mental health for entrepreneurs and creatives, discussing how emotional fitness can profoundly impact personal and professional lives. This episode is a deep dive into understanding the balance between mental well-being and creative productivity. Key Takeaways Insights into how mental health and emotional fitness can enhance creativity and productivity. Understanding the unique emotional challenges faced by creatives and entrepreneurs, and how to address them. Practical tips and exercises for improving emotional well-being while pursuing creative passions. About Emily Anhalt Dr. Emily Anhalt is a psychologist, emotional fitness consultant, and the Cofounder and Chief Clinical Officer of Coa, your gym for mental health. She studied psychology at the University of Michigan and attained Masters and Doctorate degrees in Clinical Psychology in Berkeley, California.  For the past thirteen years, Dr. Anhalt has been working clinically with executives, founders, and tech employees, and has conducted extensive research with prominent psychologists and entrepreneurs about how leaders can improve their emotional fitness. Dr. Anhalt has matched more than 800 people into therapy, and has collaborated with some of the fastest-growing technology companies in the world including Google, Asana, TEDx, GitHub, NASDAQ, Unilever, Bloomberg, and Salesforce. In This Episode [00:00] Welcome to the show! [02:51] Meet Emily Anhalt [03:23] Relationships drive the world [04:12] Create space to be creative [05:40] Find your fit [08:26] Agency over your own life [12:39] Starting your emotional fitness journey [16:07] Live emotional pushups [28:03] Emotional fitness and business success [33:54] Finding community [37:48] Connect with Emily [39:34] Outro Quotes "Creativity needs emotional health as its foundation." "Understanding your mental well-being is key to unlocking your creative potential." "Emotional fitness can be your greatest asset as a creative professional." "Navigating emotional challenges is essential for a successful creative journey." "Simple exercises can make a profound difference in your creative output." Guest Links Find Dr. Emily Anhalt online COA: Your Gym for Mental Health Follow Dr. Emily Anhalt on Instagram | Twitter Listen to the podcast: Emotionally Fit with Dr. Emily Anhalt Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
12/18/202340 minutes, 47 seconds
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363. Mastering Confidence: The Key to Thriving in Video Production with Josh Emerick

In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry. Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey.  Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights. Key Takeaways Discover the key to pricing your video services effectively and charging what you're worth. Learn actionable strategies for working with better clients and making a greater impact in the production industry. Gain insights into building confidence in your video business and thinking differently to achieve success. About Josh Emerick Josh is an Ohio-based video producer and DP who intensely loves organizing. He loves to demystify the video production process so art and teams can thrive and make it a fun, low-stress setting. He runs a handful of video production companies and coach creatives. Their music video company is JECP, Corporate is Myelin, weddings are PRSRVE, and coaching is housed under Theal. Their core values and process unify all three, serving a consistent experience across the board. In This Episode [00:00] Welcome to the show! [03:31] Meet Josh Emerick [06:33] You have value to share [13:02] Navigating the year [15:10] Mastering proposals [21:40] Why music videos? [26:29] Marketing yourself [38:41] Growth through curiosity [42:41] Connect with Josh [43:28] Outro Quotes "Confidence is the key to pricing yourself effectively and getting what you're worth in the video production industry." "Working with top-tier clients can change the game for your video business, and we'll show you how." "Success in the video business is all about thinking differently and building unwavering confidence." Guest Links Follow Josh Emerick on Instagram | Facebook Get your FREE 3 Layers to Storytelling Starter Kit Get the Discovery Call Starter Kit Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned Company of One, by Paul Jarvis 
12/11/202344 minutes, 40 seconds
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362. From Humble Beginnings to Multi-Figure Success: Marissa Nielsen's Remarkable Journey

In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights on self-belief, overcoming challenges, and the power of positive thinking in business and life. Key Takeaways Learn the power of mindset in shaping your financial and creative journey as a filmmaker. Discover strategies to build wealth and establish successful, multi-figure organizations. Gain insights into overcoming personal and professional challenges for growth and success. About Marissa Nehlsen Since 1993 she has helped thousands of business owners and entrepreneurs worldwide, learn the systems, structures and strategies that teach, not just the "what and why", but the "how to", to minimize their taxes and maximize their profits. She specializes in helping agriculture families and businesses master 5 key areas. Tax, Legal, Risk, Wealth and Communication. As certified speaker and coach she teaches how to build a plan and execute that plan for the results they want. As a money and business strategist, Marissa has been recognized as one of the nation's leading experts on building wealth, minimizing taxes and repositioning profits. She has built multiple multi-million dollar companies for herself and thousands of her clients. In This Episode [00:00] Welcome to the show! [02:59] Meet Marissa Nehlsen [04:46] The mindset of a creative filmmaker [18:24] Developing a strategy [21:16] Serving over selling [24:15] Building a freedom plan [27:52] Belief is the foundation [34:39] Connect with Marissa [36:55] Outro Quotes "Your mindset shapes your financial journey - change it, change your game." "From a trailer to a multi-figure CEO - my story is proof that anything is possible." "Solving bigger problems in filmmaking leads to bigger paychecks." "Don't just think about success. Think, and then do something about it." "Turn your challenges into your biggest strengths." Guest Links Find Marissa Nehlsen online Follow Marissa Nelsen Instagram | Facebook | Twitter Connect with Marissa Nelsen on LinkedIn Listen to the Live Life Rich podcast Download the 90-day Roadmap Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
12/4/202338 minutes, 2 seconds
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361. The Artrepreneur's Guide to Filmmaking Success with Ethan de Aguiar

In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating as a one-man film crew, and emphasizes the significance of mentorship and giving back to the community through initiatives like film festivals. Join us for a deep dive into the intersection of creativity and business with Ethan de Aguiar. Key Takeaways Discover the art of 'artrepreneurship' and how to balance creative passion with business savvy. Learn the secrets of managing a successful one-man film crew. Explore the power of mentorship in the filmmaking community. About Ethan de Aguiar A self-proclaimed “artrepreneur” & New Bedford, MA native, Ethan de Aguiar is an experienced filmmaker, focusing on the art of storytelling. Ethan brings the essence of the subject matter to life with cinematic visuals that create an immersive experience for audiences. Ethan has built long-term working relationships with notable local organizations such as New Bedford Creative, Destination NB, DATMA (Design Art & Technology Massachusetts), the Southcoast Community Foundation, YMCA Southcoast, Viva! Fall River and Fabric Festival just to name a few. His short documentary “Love Letters for New Bedford” is a film that highlights the arts & culture scene in his beloved hometown of New Bedford, Massachusetts. The film has gone on to be selected into 13 film festivals (and counting!) and has also received 2 international awards for Best Documentary. He is currently working as a Director of Photography on a Pickleball “mockumentary” comedy pilot episode that he hopes will find investors that will take it to series. He is also working with a team of creative individuals to bring a permanent film festival to his hometown. In This Episode [00:00] Welcome to the show! [05:53] Meet Ethan de Aguiar [14:17] Future for Ethan’s business [21:21] Partnership vs Employee [26:06] Clearly defining partnership roles [32:06] Quarterly check-ins within your team [33:10] Managing a partnership business structure [35:41] Don’t give up [36:52] There’s room for everyone [40:03] Connect with Ethan [40:49] Outro Quotes "I see myself as an artrepreneur; it's not just about the art, it's about building a sustainable career." "In this industry, you wear many hats. It's about being multifaceted and adaptable." "Mentorship can shape careers. I want to give back, maybe through organizing film festivals or workshops." "Clear roles and open communication are the backbones of any successful creative project." "It's not just shooting a film; it's managing a business, understanding your audience, and marketing your vision." Guest Links Check out Ethan’s new comedy miniseries “Pickleball is Life: Dill With It!” Follow Ethan de Aguiar on Instagram | YouTube Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
11/27/202341 minutes, 46 seconds
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360. Mastering the Business Behind Your Videos: Strategies for Success with Alyssa Houseknecht

In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways  You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.  Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio. Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections. About Alyssa Houseknecht Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically. She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others. For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you’ll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits. In This Episode [00:00] Welcome to the show! [05:35] Meet Alyssa Houseknecht [08:04] Working with agencies [11:46] Conquering cold outreach [21:40] Staying consistent [25:34] Marketing case study [29:36] Marketing with video [34:29] Freelance vs Business Owner [43:13] The importance of mindset [45:36] Connect with Alyssa [46:20] Outro Quotes  "It's not just about shooting videos; it's about crafting a narrative that aligns with your business vision." "When you understand your worth, you set a standard in the industry." "The right clients don't just bring you business; they bring you joy and a sense of achievement." "Your impact extends beyond the screen; it's the value you bring into every project." Guest Links Find Alyssa Houseknecht online Follow Alyssa Houseknecht on Instagram Follow Confident Company on Instagram Grab your free copy of the Confident Brand Guide Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
11/20/202347 minutes, 34 seconds
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359. Understanding Your Worth: A Guide for Filmmakers with Andrew Mason

In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients. Key Takeaways You'll discover the importance of truly understanding your worth in the filmmaking industry. You'll gain insights into setting clear boundaries with clients, ensuring mutual respect. You'll learn how to approach potential clients with confidence, professionalism, and clarity. About Andrew Mason Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5). Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter."  In This Episode [00:00] Welcome to the show! [03:05] Meet Andrew Mason [07:12] Joining the Studio Sherpas Masterclass [13:05] Hosting a successful interview [18:20] Staying mentally present in an interview [21:27] Finding the perfect interview question [24:08] Why host a podcast [25:41] Starting a podcast [32:08] What’s next? [34:21] Facing imposter syndrome [36:17] It doesn’t hurt to ask [38:50] Connect with Andrew [39:34] Outro Quotes "It's not just about the camera; it's about understanding your value." "When you set boundaries, you set the stage for success." "Every filmmaker has a unique voice; find yours and let it shine." "Confidence isn't arrogance; it's understanding your worth." "The right client will respect your boundaries and value your work." Guest Links Find Andrew Mason online Follow Andrew Mason on Twitter Grab your comprehensive checklist: Podcasting Made Simple Links Download the PDF resource guide to Unlock the Power of AI  Find out more about the Studio Sherpas Mastermind FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned Getting Things Done, by David Allen The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber Soundtracks: The Surprising Solution to Overthinking, by Jon Acuff
11/13/202340 minutes, 33 seconds
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358. Harnessing Webinars for Effective Video Marketing with Jason Fladlien

In this episode, Ryan is joined by Jason Fladlien to explore the transformative power of webinars in video marketing. They delve into the evolution of video marketing in the post-2020 landscape, emphasizing the enduring significance of live interactions in webinars. The discussion also highlights the importance of addressing client needs in their language and underscores the value of adopting a service-oriented mindset in the world of business. Tune in to gain valuable insights into harnessing webinars for marketing success! Key Takeaways  You’ll discover the power of live webinars how to tailor your content to resonate with your target audience. You'll understand the importance of adopting a service mindset in business About Jason Fladlien Jason has sold over $250 million worth of products to over 150,000 customers in 131 countries. Based on his strategic initiatives, his company (Rapid Crush) holds the record for all time biggest launch in the Internet Marketing space ($57.9 million) as well as the record for most commissions generated as an affiliate in a product launch ($9.8 million in 8 days). Jason is the only marketer Zoom brought in to teach its user base how to create high converting webinars. In This Episode  [00:00] Welcome to the show! [02:56] Meet Jason Fladlien [04:51] What are webinars [10:41] Live vs evergreen webinars [16:20] Using webinars in your business [27:51] When are you ready to host a webinar? [36:45] Taking the first step [47:12] Getting people to join your webinar [49:21] Outro Quotes "Understanding your client's needs is paramount." "Live interactions can position you as an industry expert." "Video marketing has evolved, especially post-2020." "Webinars are more than just content; they're about connection." Guest Links  Find Jason Fladlien online Follow Jason Fladlien on Instagram | Facebook | TikTok Download The Quarter Billion Dollar Webinar One Sheet Links Download the PDF resource guide to Unlock the Power of AI  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
11/6/20230
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357. Navigating the World of Video and Photo with Joel Cordero

In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling. Key Takeaways  Discover the importance of specialization in the video and photo industry. Learn the value of setting clear boundaries and expectations with clients. Understand the dynamics of a successful video and photo team. About Joel Cordero Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ability to capture Hi-Res images of products, food, corporate events, marine vessels and real estate serve to amplify his clients’ advertising and marketing. In This Episode  [00:00] Welcome to the show! [03:38] Meet Joel [10:06] Joel’s team [12:38] Striving for growth [15:51] Balancing work and family [17:04] Landing your dream clients [20:37] Learning to say “No” [23:38] Creating clear expectations for your clients [26:05] Cut out what you don’t want to do [30:03] Connect with Joel [31:43] Outro Quotes "I've always been a creative, grew drawing, painting, just naturally had a knack for it." "I shoot some products too, like their vape product, vape lines and things that have to be done in the studio with controlled lighting." "It's one thing to be creative. It's one thing to actually live off of it." "I'm creating a lot of social media content, primarily marketing and advertising video and photography for the real estate industry, the marine industry, and cannabis." "I try to stick with houses, boats, and bud." Guest Links Find Cordero Video & Photo online Follow Cordero Video & Photo on Instagram | Facebook | YouTube Follow Joel Cordero on Instagram Links Download the PDF resource guide to Unlock the Power of AI  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
10/30/202332 minutes, 42 seconds
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356. Embracing Community and Growth: Lessons from the Onward Summit

In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth. Key Takeaways Discover the value of building a supportive community in the filmmaking and entrepreneurial world. Learn how to adapt and thrive in challenging times by reflecting on your business goals. Gain insights into the importance of personal growth and embracing change in your creative journey. In This Episode [00:00] Welcome to the show! [01:24] The importance of community [04:02] The roller coaster of business [05:59] Pushing forward [08:11] The most important aspect of the Onward Summit [09:59] Change in order to grow [14:28] Staying balanced in life [17:56] Outro Quotes "Having a healthy marriage is incredibly important in running a successful business." "Your success in what you can do on your own is limited; seek out and build a supportive community." "In challenging times, it's crucial to reflect on your business goals and adapt to changing circumstances." Links Find out more about the Onward Summit Download the PDF resource guide to Unlock the Power of AI  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram
10/23/202321 minutes, 16 seconds
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355. The Value Equation: Mastering Success in Corporate Video

In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence. Key Takeaway Learn the importance of valuing your unique perspective and expertise in the video industry. Understand how setting the right prices aligns with your worth and attracts ideal clients. Gain insights into building a thriving video business while staying true to your passion. In This Episode [00:00] Welcome to the show! [01:26] AI filmmaking resources [03:29] Tapping into creative expression [07:57] It’s ok to charge your worth [09:13] Your unique perspective [10:36] The value of video [11:54] Value yourself [14:22] Ask better questions [16:24] Finding the right audience [17:43] Niching workshop [19:07] Outro Quotes  “Understanding your worth is the first step to building a successful video business." "Setting the right prices isn't just about numbers; it's about valuing what you bring to the table." "Your unique perspective is your biggest asset in the competitive video industry." Links Download the PDF resource guide to Unlock the Power of AI  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram
10/16/202320 minutes, 28 seconds
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354. Passion-Driven Filmmaking: Attracting the Right Clients with Jeremy Thibodeau

In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on collaborations with clients worldwide. Tune in to gain valuable insights into succeeding in today's professional landscape. Key Takeaways Discover the importance of passion in your filmmaking journey. Learn how to stay motivated by focusing on your 'guiding star'. Understand the globalized nature of today's video production industry. About Jeremy Thibodeau In 2014, Jeremy started a creative agency which has to date delivered on over 700 mandates, many for clients like Louis Vuitton Americas, EssilorLuxottica North America, Sephora Canada, BMW Canada, P&G Canada, Air Miles, Canadian Tire, TD, Cadillac Fairview, and more. Building off their success, they developed Comparascope.com to help video professionals like them to easily manage client expectations and align on vision & scope. In This Episode [00:00] Welcome to the show! [03:40] Meet Jeremy Thibodeau [10:37] The four pillars of creative work [11:53] Living off of your true passion [14:35] Pushing passion projects [17:15] Niching [18:54] Passions and profits [24:38] Leveraging a side hustle [30:30] Comparascope [36:16] Monetizing Comparascope [42:37] Connect with Jeremy [43:36] Outro Quotes "If you're passionate about everything, then you're not investing really in anything." "Know what your guiding star is." "Don't forget why you got into it." "If you're going to make money doing something that you're passionate about, chances are a lot of other people are passionate about that kind of work too." Guest Links Find Comparascope online Connect with Jeremy Thibeadeau on LinkedIn Links Download the PDF resource guide to Unlock the Power of AI  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
10/9/202344 minutes, 31 seconds
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353. Driving Growth Through Authentic Connection with Crystal Tosh

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.  Key topics covered include: The significance of face-to-face interactions in building trust. The challenges and benefits of using AI tools like ChatGPT. The essence of simplifying communication for better understanding. The humorous side of AI-generated content. Key Takeaways You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs. You'll discover the potential and pitfalls of using AI tools like chat GPT in video production. You'll appreciate the value of simplifying messages and the unexpected humor AI can bring. About Crystal Tosh Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public health, she crafts effective marketing strategies by understanding human behavior and empathy. Her love for nature and animals drives her nonprofit work, while her dedication to ethical marketing ensures a compassionate connection with audiences. Get ready to be inspired for a sustainable and compassionate world with Crystal as your speaker. In This Episode [00:00] Welcome to the show! [04:12] Meet Crystal Tosh [06:15] Crystal’s marketing agency [07:58] Authentic connection [10:30] AI’s influence on social media [12:13] Using video content for a video business [16:12] Be true to yourself [25:23] Finding your ideal clients [33:59] Becoming a people-person [40:21] Listen to the right voices [44:04] Connect with Crystal [45:20] Outro Quotes "When you are, like, literally within hugging distance of me, look out, because here I come." - Ryan "Tell it to me like I'm in third grade. And I'm like, oh my gosh, yeah, this sounds so much more like me." - Ryan "You just get all of the non-verbals and you get an opportunity to really listen on a whole other level." - Ryan "If people don't trust you, if potential clients don't trust you, you're going to be... it doesn't have to be hard." - Ryan Guest Links Find Crystal Tosh online Follow Crystal Tosh on Instagram | Facebook Links Download the PDF resource guide to Unlock the Power of AI Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
10/2/202346 minutes, 24 seconds
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352. From Motion Design to Business Strategy: Kevin Rapp's Journey

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include: The transition from motion design to leading a consulting company. The growth journey of Root Insurance with Kevin's involvement. The importance of being a strategic partner rather than just a videographer. The art of understanding and addressing client pain points. Key Takeaways  You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients. You'll gain insights into the challenges and rewards of transitioning roles within the video industry. You'll understand the significance of addressing client pain points and delivering tailored video solutions. About Kevin Rapp Kevin Rapp has spent over 15 years in the video production industry, starting as a motion designer and now leading his own consulting company as Chief Creative Officer. He's spent time both at studios and in-house, helping Root Insurance grow from a 100 employee startup to an 1,800 person public company in 3 years. He also loves writing bios about himself in the third person. In This Episode  [00:00] Welcome to the show! [04:11] Meet Kevin Rapp [07:34] A new take on video investment [14:33] The “meal prep” view of video campaigns [20:36] Direction of content trends [22:11] System approach to making multiple use asset campaign [26:53] Guiding your clients [30:49] Video creators’ intuition [35:36] Building creative trust [40:56] Navigating how AI is changing the video landscape [43:30] Adding actual value to your customers [46:30] Connect with Kevin [50:25] Outro Quotes "You are the expert. That's what people get wrong. You need to be in control, position yourself as the expert." "You realize that they don't want to buy video, they want to buy a result." "You need to flip the script. This is Sales 101, having great rapport, asking good questions, digging deep on what the actual struggles are." "Clients love taking control. That's where the whole like Studio Sherpas, like this, we want to be able to guide our clients." Guest Links Connect with Kevin Rapp on LinkedIn Links Download the PDF resource guide to Unlock the Power of AI  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
9/25/202351 minutes, 58 seconds
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351. The Art of Being a Solution: How to Grow Your Video Business with Walid Azami

In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales. Key topics include: The importance of being a solution to a problem clients have or will have. How to stand out in a crowded market. The power of reaching out to people and building relationships. The impact of surrounding yourself with positive, idea-driven people. Key Takeaways  You should walk away knowing how to position yourself as a solution to clients' problems and stand out in a crowded market - and a little strategy you can use to compound the opportunities for new work that can have HUGE dividends. You'll discover the importance of reaching out to people, building relationships, and surrounding yourself with positive, idea-driven individuals. You'll gain insights into the power of being human, connecting with others, and making a positive impact in the video production industry. About Walid Azami Walid Azami is a photographer/director based in Los Angeles. Walid is a refugee from Afghanistan, he had always had a major interest in the creative/entertainment business and in photography. He started his photography career with singer Usher. Some of his work is the cover of RollingStone Magazine Italia with Tiziano Ferro. He has worked with people like Bob Proctor, Bernie Sanders, Perry Farrel, Mariah Carey, Kanye West, and Madonna. Walid has invested the last 7 years in helping thousands of photographers/videographers, teaching them how to build a business from scratch. In This Episode  [00:00] Welcome to the show! [03:55] Meet Walid [06:25] Walid’s story [15:22] Race to the bottom [18:32] Starting from the ground up [19:13] Solution focused [19:40] Break trends [20:44] Reaching out [21:58] Serving people [29:16] Curate your circle [38:38] Overcoming self-doubt [44:10] Connect with Walid [45:42] Outro Quotes "Every time I post, every single time I write a blog, every single time I pick up the phone or I text or email a client, I have to answer one question. How am I going to be a solution to a problem they have?" - Walid Azami "Anyone that does that today is gonna stand out. I would not follow trends." - Walid Azami "I reached out to three people every single day. I'm an intense guy. So I wasn't allowed to go to bed until I learned, I learned one thing and I reached out to three people." - Walid Azami "The amount of money that will come your way is astronomical, astronomical. Good karma, good relationships." - Walid Azami "We have to reach for humanity. And man, there's something about people that feels good when someone asks about you and notices you and all that." - Walid Azami Guest Links Find Walid Azami online  Find out more about "S.T.E.P. Pricing" (the course for photographers) Follow Walid Azami on Instagram | Facebook | Twitter | YouTube Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
9/18/202347 minutes, 34 seconds
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350. How to Navigate the Challenges of Video Production | Tips for Commercial Filmmakers

In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of documentary storytelling. Key Takeaways You'll discover the importance of predictability in the video business and how to navigate the feast or famine cycles. You'll understand the transformative power of documentary storytelling and its impact on brand connection. You'll gain insights into the challenges and rewards of niching down in the video production industry. In This Episode [00:00] Welcome to the show! [02:22] Facing a tough economy [05:19] Lead generation [07:50] Niching to Enroll Films [10:46] An evolving team [14:35] Creating processes [21:03] Enroll Films! [24:13] Meet The Difference Makers Podcast [31:04] Hiring an executive producer [32:55] The future of this show [39:23] Evaluating your time Quotes "Without predictability in business, you go through feast or famine." "I want to have a conversation with people that understand the value of video." "I've known forever, YouTube is the place to be." "I've been doing this work inside of Studio Sherpas and educating filmmakers." "This basketball coach was the person who was responsible for me ending up at the university." Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the show notes page
9/11/202342 minutes, 6 seconds
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349. From Social Media to Live Video: Jim Fuhs' Journey of Adaptation

On today’s show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them. We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business! Key Takeaways Leverage AI and human creativity to create effective and efficient video content Video is the best way to emotionally connect with your audience online Repurpose video content to increase your impact About Jim Fuhs Jim Fuhs is the President of Fuhsion Marketing, a seasoned digital marketing consultant, and a retired Marine LtCol with over 30 years of business and social media experience. Jim has a unique approach to marketing that fuses Marine Corps Leadership with next-level digital marketing, offering his clients a perspective that sets him apart from the rest. As a highly successful Marine Corps Officer, Jim's leadership experience and expertise enable him to navigate the ever-changing marketing and technology landscape. He is a sought-after speaker, live streamer, podcaster, remote live stream, and virtual event producer, with a passion for excellence that shines through in everything he does. Jim's mission is to revolutionize the marketing industry with his innovative strategies and unparalleled insights. His commitment to excellence and dedication to his client's success has earned him a reputation as an innovator in the industry. Whether you are a small business or a large corporation, Jim is here to help you unlock your brand's full potential and take your business to the next level.  In This Episode  [00:00] Welcome to the show! [02:33] Meet Jim Fuhs [08:01] Jim’s marketing positioning [09:43] Tell your story [12:57] AI in filmmaking and branding [21:07] Importance of video content [28:18] Creating a live show [32:49] Repurposing content [42:15] Being on camera [45:13] Connect with Jim [46:01] Outro Quotes “People connect with you, I think, through video much more than they do through other mediums, short of being in person.” [10:45] - Jim Fuhs “You’re creating this legacy that people can go out and watch 10 years from now.” [10:58] - Jim Fuhs “How can you simplify things as opposed to feeling like you got to complicate them?” [45:00] - Jim Fuhs Guest Links Find Jim Fuhs online  Follow Jim Fuhs on Instagram | Twitter Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
9/4/202347 minutes, 51 seconds
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348. Mastering Sales and Pricing in Video Production with Matt Johnston

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your offerings based on the problems that you solve for your clients Position yourself as the expert to lead the sales process to a successful outcome Use empathy to create real connection and communicate value About Matt Johnston  Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online. He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms. He’s also worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He is the creator of the HERO system for viral video and the 3PP methodology for predictable, scalable video sales. These systems have driven millions in sales - for a wide array of Shark Tank clients, numerous members of Ezra Firestone's Blue Ribbon Mastermind, and countless others. In This Episode  [00:00] Welcome to the show! [02:41] Meet Matt Johnston [07:08] Creating empathy [09:27] Be specific with your target audience [12:22] Rethinking sales as a video creative [24:50] Don’t compete [26:37] Take control of the sales process [35:10] Mindset for success [40:38] Outro Quotes “You can’t sell anything to someone until you understand what their struggle is.” [14:42] - Matt Johnston “You’re not selling video, you’re selling solutions to problems.” [15:12] - Matt Johnston “Your mind will make you way more money than any tactic.” [39:01] - Matt Johnston Guest Links Find Matt Johnston online Follow Guide Social Global on Instagram Follow Matt Johnston on Instagram Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
8/28/202342 minutes, 30 seconds
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347. Consistency and Connection: Video Marketing Insights with Peter Grano

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for your business and for your clients. It’s important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business. Key Takeaways The road to success is long and takes steadfast consistency. Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money. Use a consistent and intentional social media presence to build trust and authority. About Peter Grano Having spent the last 5 years as the lead video producer at Business Builders, a small but mighty marketing agency in sunny St. Augustine, FL, Peter Grano has developed his skills as a DP, Director and Editor to better serve the clients that the agency serves day in and day out. With a huge appetite (in more ways than one) for excellence and a unique eye for lighting, Peter believes that people are everything in this business. Through intentional relationships and investing in himself through communities like this one, Peter constantly seeks to provide value to others and believes that without intentional friendships, you're not going to last, much less get to produce the kind of work that you've always wanted to. Stumbling into the world of Studio Sherpas has been one of the greatest blessings in his life and he considers himself lucky to be talking to the very handsome and skilled cinematographer, Ryan Koral.  In This Episode  [00:00] Welcome to the show! [03:47] Meet Peter Grano [13:31] Current successful trends in business marketing [18:48] Produced vs user-created content [23:24] Create the wow factor [27:18] Don’t create, document [31:24] Build trust and authority through social media [35:16] Relationships and consistency [43:41] Enjoy the journey [47:59] Delegation [55:43] Connect with Peter [57:45] Outro Quotes "It always starts out on a personal level with some of the best clients.” [29:46] - Peter Grano “You don’t just do stuff for money, there is a personal side to everything.” [37:36] - Peter Grano “It’s a long road to success and being consistent is the most important thing.” [37:57] - Peter Grano Quest Links Find Peter Grano online  Follow Peter Grano on Facebook Follow Business Builders on Instagram | Facebook | Twitter Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
8/21/20231 hour, 1 minute, 2 seconds
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346. The Power of Clear Positioning: Lessons from Robby Fowler

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It’s time to clear things up and move forward into greater success for your business! Key Takeaways Find a common denominator that links your target clients. Use the 3 P’s of Positioning to communicate with clarity who you serve and how you help them. When marketing, lead with the problem that you solve for your client. Use the ABCs of business to diagnose the health of your business and identify what is holding you back. About Robby Fowler Robby Fowler is a branding and marketing strategist who helps high-integrity consultants, coaches, and trainers build, brand, and market personal brands that make more (than) money. Robby believes too many personal brand businesses are trapped on a treadmill of activity because they’re not crystal clear on what specific business they want to build. While every personal brand wants more money, Robby helps them get there by building a business worth giving their lives to. In This Episode [00:00] Welcome to the show! [01:50] Meet Robby Fowler [06:06] Turning setback into success [12:30] The Three P’s of Positioning [16:22] Niching [25:13] How to develop a successful hook [31:04] Growing through experience [34:54] The ABCs of Business [41:44] Connect with Robby [43:31] Outro Quotes “Fog slows down even the fastest Ferrari” [14:00] - Robby Fowler “Get busy then get picky” [20:37] - Robby Fowler “Use what you might consider as your weaknesses as your strengths. [24:09] - Robby Fowler Guest Links Follow Robby Fowler on Instagram | Facebook | Twitter Connect with Robby Fowler on LinkedIn Get your free copy of THE 7 SIMPLE SECRETS BEHIND PERSONAL BRAND WEBSITES THAT GET RESULTS Get the 4 Freaky Fast Friday Wins emails Get more insights on his podcast, The Brand ED Podcast Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
8/14/202344 minutes, 23 seconds
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345. Mastering Organic Social Media and Content Marketing with Dorien Morin-van Dam

Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before!  Key Takeaways Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience. Repurpose content in many forms for maximum exposure and impact. In order to create content you must consume and learn from content that speaks to you. Leverage the simple steps of mastering LinkedIn to build your authority in your field and grow your network. About Dorien Morin-van Dam Dorien Morin-van Dam is a leading expert in organic social media and content marketing with over 12 years of experience. As a Certified Social Media Manager and Agile Marketer, she is well-versed in the latest techniques and best practices for driving engagement and results through organic social media. Dorien is an international speaker, and hosts her own livestream show and podcast, "Strategy Talks." You’ll recognize her on stage and online by her always-present orange glasses, a nod to her Dutch heritage. In This Episode [00:00] Welcome to the show! [03:16] Meet Dorien Morin-van Dam [08:51] What is effective in the social media world today [13:56] Adopting the voice of your client [15:50] The power of blogging today [22:46] Niche your marketing [25:16] Incorporating video into blogs [27:39] Baby steps for getting started [35:02] Content marketing from a live show [42:16] Consume to create [45:45] Connect with Dorien [46:46] Outro Quotes  “They’re telling me the stories, and the passion of their business shines through when the business owner talks to me.” [08:28] Dorien Morin-van Dam “Make sure you stay true to who you are and the kind of video that you like.” [41:23] - Dorien Morin-van Dam “In order to create content you have to consume content, I am a firm believer in that.” [42:55] - Dorien Morin-van Dam Guest Links  Find Dorien Morin-van Dam online  Follow Dorien Morin-van Dam on Instagram | Twitter #strategytalks Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
8/7/202348 minutes, 47 seconds
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344. Building a Magnetic Movement Through Empathy and Connection with Duane Zingale

No one wants to be the annoying person who simply pesters people until the agree to buy. That approach to marketing will only take you so far, and is not the way to create fulfilling relationships. On today’s show I talk to Duane Zingale about his journey of breaking away from that style of pressure marketing and instead leveraging genuine relationships. Stop viewing yourself as a salesperson and start viewing yourself as a leader. Once you have built a healthy relationship with someone, you can then lead them into the best option to solve their specific problem. This leadership style of marketing will lead you to so much more success and a network of fulfilling relationships. Key Takeaways Stop focusing on getting a sale and start focusing on guiding your potential clients into what is best for them Capture their heart and then they will trust you with their minds Use The LISTEN Framework to connect truly with others and lead them into a sale About Duane Zingale  When Duane Zingale is not lost in a Lego Fairytale with his two amazing daughters, he is likely to be found geeking out on crafting relationship-based marketing ecosystems with his LISTEN Framework™. And it’s not just about building a funnel for the sake of it. Duane is emphatic about creating a connection through digital empathy. He is a Marketing Connection Consultant & Founder of the digital marketing group Legacy Catalyst. This guy loves tech so that you and I don’t have to! His Mission with Legacy Catalyst is to get behind more than just a business… but to champion movements that will change the world one life at a time leaving a lasting Legacy. He likes to say when you leave your digital footprint today you start leaving your legacy for tomorrow. And that’s why he believes starting a movement is the most powerful way to market and monetize your personal brand! That’s why he launched the “Marketing Your Movement™ Show“ to help personal brands such as coaches & consultants lead a transformational community and earn a return on their influence. Duane helps his clients leverage automated marketing systems to create conversations in context …. Using his LISTEN Framework™ to build a relationship with potential clients through their customer journey. In This Episode  [00:00] Welcome the show [04:25] Meet Duane Zingale [07:20] Humanity in business [11:22] Journey into leadership-based marketing [19:13] The LISTEN Framework [31:49] Finding your zone of genius [44:36] Creating the life you want to live [47:28] Building a self-sustaining sales funnel [52:52] Importance of an email list [55:14] Connect with Duane [55:50] Outro Quotes "Let’s make marketing human again” [08:08] - Duane Zingale “People don’t care about your solution until they know that you care.” [10:32] - Duane Zingale “The best way to help somebody move forward is actually to be able to listen.” [17:16] - Duane Zingale “I have to stop giving out of my excellence to step into my genius.” [30:50] - Duane Zingale Guest Links Find Duane Zingale online  Download The LISTEN Framework Today Receive a FREE PDF of “Wonderfully Different, Wonderfully Me” coloring book Follow Duane Zingale on Instagram | Facebook | Twitter Follow Our Wonderful Family on Instagram | Facebook | Twitter Links Register now for the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Check out the full show notes Follow Grow Your Video Business on Instagram
7/31/202357 minutes, 2 seconds
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343. Embracing Human-Centered Communication: Insights from Ethan Beute on Personal Connections in a Digital World

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today’s show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business!  Key Takeaways Digital communication strips the humanity from our business relationships Use video messaging to build genuine connection and make your clients feel valued Never try to solve conflict over text-only messaging About Ethan Beute Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling author of "Human-Centered Communication" and "Rehumanize Your Business," and host of Chief Evangelist and The Customer Experience Podcast. In This Episode [00:00] Welcome to the show! [03:46] Meet Ethan Beute [05:28] Why video communication? [17:47] Personal growth through responding well [22:56] Impactful examples [32:05] Specific use cases [37:52] What is BombBomb? [40:25] Bonus use cases [44:26] Outro Quotes “The sincerity matters above all.” [12:10] - Ethan Beute “All anyone that we’re working with wants out of life is to be seen as the unique individual human being that they are; that they matter.” [14:30] - Ethan Beute “Our single biggest impediment to growth is human vulnerability: fear of judgment, fear of rejection…” [28:05] - Ethan Beute Guest Links Find Ethan Beute online  Follow Ethan Beute on Instagram | Facebook | Twitter Follow BombBomb on Instagram | Facebook | Twitter Get your free, enhanced, digital copy of the book Human-Centered Communication Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
7/24/202346 minutes, 16 seconds
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342. Content-Driven Connections with Morgan J. Ingram

In this episode, we delve into the power of content-driven conversations and Morgan's innovative approach to generating traction online. We talk about how Morgan creates captivating shows that not only engage audiences but also deliver tangible results. Also we explore the concept of embracing authenticity and vulnerability, revealing how sharing failures and challenges can deepen connections with our audience and in turn foster greater support and engagement. Don’t get stuck in the trap of perfection, instead start creating engaging content for your business and your clients! Key Takeaways Intentionality is more important that production quality Create content for your business that can be multi-purpose Taking your audience into the vulnerable process is more engaging than simply showing them the polished final product About Morgan J. Ingram  Morgan J Ingram is a dynamic leader, innovator, and entrepreneur who has significantly impacted the world of B2B sales and marketing. As the CEO and founder of Ascension Media Productions, he is leading the charge to transform traditional outbound sales and marketing methods by creating content-driven conversations that generate revenue. Morgan's commitment to innovation and cutting-edge solutions has led him to pioneer a new approach to growth called narrative-led growth. This strategy enables employees to produce and share content that aligns with the brand narrative, creating a revenue marketer journey that drives sales conversations. He was recognized for his content creation and strategy work in 2016 on The SDR Chronicles, where he did over 100 videos focused on the profession of sales development while he was in the role on YouTube. Recognized as one of the Top 50 Sales Leaders to follow by LinkedIn and a Top 25 Sales Development Thought Leader by Inside Sales, Morgan is a highly sought-after speaker and trainer. At JB Sales, he helped some of the world's top companies, including Salesforce, Zoom, and Snowflake, improve their top-of-the-funnel prospecting efforts. Morgan's work has been featured in prestigious publications such as Forbes, the HubSpot blog, and the Harvard Business Review. He has also been named a 4x LinkedIn Top Sales Voice. In This Episode  [00:00] Welcome to the show! [03:45] Meet Morgan Ingram [08:07] Getting started in “Edutainment” [15:30] Structuring content creation [18:52] Morgan’s most interesting projects [24:04] Marketing for video businesses [27:30] Why are people fascinated with the process? [30:32] Vulnerability in marketing [40:19] Practical content creation [46:18] Connect with Morgan [47:10] Outro Quotes “Looking at the systems that you already have built to have good productions and that’s the content that you should be sharing.” [25:30] - Morgan Ingram “It feels like a connective tissue for me to like something that I aspire to do.” [28:14] - Morgan Ingram “At the end of the day, we as ourselves, have to live with ourselves 100% of the time.” [33:24] - Morgan Ingram Guest Links Sign up for the Commish Media newsletter  Follow Morgan Ingram on Instagram | Facebook | Twitter Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
7/17/202348 minutes, 39 seconds
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341. The Power of Serving Others in Your Video Business with Nathan Cheuvront

At the deepest level, we are in the business of helping people. In order to succeed in the business of helping people, the most important thing is for your business to be others-oriented. On today's show, our guest Nathan Cheuvront has built a wildly successful commercial video business by putting special attention on how his business interacts with people. From the very beginning, Nathan and his business partner have focused significantly on serving others, taking personal responsibility, building relational bridges, and creating top-notch experiences for each other, their clients, and their team members. If you want to take your video business to the next level, make sure you go out of your way to serve the people around you! Key Takeaways A business partner relationship is much like a marriage Serve others at every opportunity Create the right team that works for your goals Create experiences that clients and team members love About Nathan Cheuvront  Nathan is a self taught commercial film producer that loves creative work and has been figuring this commercial video thing out for the last 10+ years. Now working on $200k + commercial productions and have been running my own production company Southend Films with my business partner since 2017 here in Atlanta Georgia. In This Episode [00:00] Welcome to the show! [04:02] Meet Nathan Cheuvront [07:23] Being relational minded [12:18] Serving others [16:11] Personal responsibility and self reflection [19:06] Challenges of partnerships [23:29] Benefits of partnerships [27:49] When to lean on others [31:08] Choosing the right people [37:26] Do what is best for your business in this season [41:12] Creating good experiences on set [46:05] Connect with Nathan [46:55] Outro Quotes “You want to build bridges, not burn them.“ [11:41] - Ryan Koral “We are in this business of helping people. When you filter it down all the way. It’s like, ‘How can I help you?” [12:24] - Nathan Cheuvront "You’re wearing too many hats and you’re doing too many things. There is a lot of power in delegating.” [27:19] - Ryan Koral Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Nathan Cheuvront online  Follow Nathan Cheuvront on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/10/202348 minutes, 50 seconds
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340. Momentum is Messy

On today’s show I take some time to reflect and share with you some changes that I am walking through in this season. For me it’s a time of reevaluating and it has produced a passion and a drive within me that I haven’t experienced in years. I want you to feel this way about your business too. Many times we get so caught up in all of the things that we have to do that we miss the heart of why we do what we do. I believe this is the quickest way to suck the life out of your business. I want to encourage you to take some time to reflect and evaluate what you truly are called to do, and make the needed adjustments to align your business with that mission. When you do, you will experience an excitement and passion for your work like never before! Key Takeaways Take time to reflect on what you are truly passionate about. Build your business to reach the dreams that are within you. Always keep your “why” in mind to maintain the fire for what you do! In This Episode  [00:00] Welcome to the show! [02:35] Momentum is messy [05:54] Our new direction [13:20] Leading from your passion [19:45] What gets you fired up? [24:43] Knowing your why [26:30] The power of niching [32:14] Outro Quotes  “Momentum is messy.” [02:45] “I feel like nothing can stop me because I know what my purpose is.” [25:07] “I want you to be able to do this work, and I want it to mean something to the people you are doing it for, and I want it to mean something to you.” [31:33] Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/3/202333 minutes, 22 seconds
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339. The Fastest Way To Grow Your Business - A Mastermind Group

Today on the show, I am joined by two students from my mastermind group to explore what type of impact being in a powerful community mastermind has had on us and our businesses. A thriving community that you can trust and can keep you accountable is one of the most effective and efficient ways to grow your business, help avoid pitfalls, and overcome internal hurdles keeping you back from success. The value of these groups cannot be overstated. Do whatever it takes to find some close community that can help keep you accountable and steer you into the direction of success on this wild journey of being a business owner!  Key Takeaways  Mastermind groups provide accountability to push you past what may be holding you back. By learning from the challenges of others you set yourself up for success in overcoming a wide variety of issues. Within a mastermind group you can gain the clarity that you are looking for at an exponentially fast rate. In This Episode  [00:00] Welcome to the show! [03:57] Meet guests [08:44] What makes the mastermind setting different? [12:37] Why join a mastermind? [18:59] Learning from others’ experiences [21:12] Layout of a mastermind session [36:02] When to join a mastermind [38:03] The importance of commitment [43:10] Creating time to invest in your business [57:13] How to join! Quotes “If you can’t carve out an hour and a half every other week for your business, then what are you really doing? You really don’t have a business, you just have a job.” [47:15] - Jon “That’s what it’s about for me: having a business that makes money, makes people happy, makes me happy, makes me money.” [48:32] - Geoff “The whole point of the mastermind is so that we can learn faster, we can make smarter decisions quicker, we can make our businesses more efficient so that we are more profitable… it’s the fastest way, I think, to be able to grow.” [50:16] - Ryan Koral Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Learn more and apply to be a member of the Studio Sherpas Mastermind Learn more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/26/202358 minutes, 50 seconds
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Driving Transformation Through the Power of One: Kelly Baader's Guide to Building a Profitable Business

The entrepreneurial journey is one that is filled with challenges and obstacles to overcome in order to succeed. Today on the show, my guest Kelly Baader is someone who has faced many personal and business challenges and had what it takes to overcome them all. When you are called into this journey, it’s your character that will help carry you through the difficulties and into massive success. Kelly explains how she found strength in facing her struggles and how to take intentional time to structure your business through focused and creative thinking.  Key Takeaways Overcoming personal struggles to achieve what you believe in can be one of your greatest sources of strength. Take advantage of The Power of One framework to bring clarity to what you offer, who you serve, how you communicate it, and who you are. Don’t expect your business to fit perfectly into someone else’s cookie cutter plan - you are a unique individual. About Kelly Baader Kelly is the CEO of Influential Entrepreneurs, LLC, a Kingdom-Advancing Leadership Development Company that empowers you, the Christ-Centered Entrepreneurs to Grow & Scale Your Business Elegantly with Identity-Aligned Positioning, Compassion-Driven Marketing, and Confidence-Fueled Selling. Kelly’s approach to individual identity aligned success has made her a sought after-speaker on renowned stages like TEDx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event.  She also hosts a top-ranked podcast - Christian CEO Podcast since 2016.  Kelly is a certified business and leadership coach by ICF, John C Maxwell Team, and Kingdom Driven Entrepreneurs. She has coached and mentored entrepreneurs and organization leaders in 4 continents since 2008.  She has been featured in the industry-leading publication and podcasts like The Huffington Post, Youpreneur FM, Eternal Leadership, Stewarding Your Influence, Kingdom Driven Entrepreneurs, and many more.  Kelly’s book: A Little Girl Called Grace was Amazon Bestseller in 2012.  Kelly is happily married, has two lovely adult children, and after traveling the globe, she and her family have now settled in Switzerland. In this Episode  [00:00] Welcome to the show! [04:45] Meet Kelly Baader [05:33] Finding fulfillment [08:09] Overcoming the valley of disappointment [16:34] The background of The Power of One Framework [21:11] Overview of The Power of One Framework [28:33] Applying The Power of One Framework [33:20] Finding your purpose in the now [35:47] Getting started with The Power of One Framework [41:12] The fastest way to transform your business [44:15] Connect with Kelly [44:57] Outro Quotes  “The deeper self awareness you are willing to accept, the faster you will grow.” [27:16] - Kelly Baader “The only thing for sure in the business world is change.” [35:36] - Kelly Baader “Everything has to be people based. I don’t care if you are ‘B to B’ or ‘B to C’, for me there is only ‘P to P’.” [39:06] - Kelly Baader Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Kelly Baader online  Learn the 4 Cornerstones to Build Your Profitable & Identity-Aligned Business Follow Kelly Baader on Instagram | Facebook | Twitter | YouTube Connect with Kelly Baader on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/19/202346 minutes, 13 seconds
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337. Building Connections through Creativity and Authentic Branding: Insights from Shannon Williams

Do you want to revolutionize the way that your business interacts with clients? It’s time to put some serious attention on how your clients experience your brand. Shannon Williams is a truly creative soul who knows how to infuse his business with the power of story and connection. Tap into your secret weapons of clear communication, vulnerability, and emotional appeal to create a client experience that is genuine and puts your client in the center.  If you develop your client experience well, your clients can walk away from interactions with you feeling that they are the hero of a grand adventure. That is how you develop clients that are so satisfied they keep coming back!  Key Takeaways  The essence of your brand is how people feel about who you are and what you do. Your brand should tell a story that makes your client feel like they are the hero. Build connections with your audience through authentic vulnerability in your messaging. Sometimes it is hard for us to see our business clearly because of how close we are. Look for outside help in gaining clarity for your brand story. About Shannon Williams Shannon is a multi-hyphenate creative based in Columbus, OH. He's passionate about the music of language, the power of story, the intelligence of good design, the compelling still image, and building community amongst creatives. In This Episode  [00:00] Welcome to the show! [05:59] Meet Shannon Williams [12:57] The power of the story brand mindset [22:58] Actively creating connections [26:11] Telling your story [30:12] Tapping into vulnerability [40:07] Where to start with personal branding [48:13] Connect with Shannon [53:05] Outro Quotes  “Brand is how people feel about what you do.” [17:23] - Shannon Williams “Feeling creates connection, connection inspires loyalty, and loyalty informs action.” [24:00] - Shannon Williams “If the only thing that we’re doing is relying on the work that we’re doing for clients, it could be a lot more powerful when we add the soul of our own brand.” [27:32] - Ryan Koral Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Shannon Williams online Find Shannon Williams online at 10 Speed Studios Follow Shannon Williams on Instagram | Twitter Follow 10 Speed Studios on Instagram | Twitter Connect with Shannon Williams on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/12/202354 minutes, 54 seconds
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336. Facial Coding and Emotional Intelligence in Business and Filmmaking: An Interview with Dan Hill

Have you ever wanted the superpower to be able to tell what people really think and feel about you? Facial Coding is the next best thing! People lie with their words all of the time and will often tell you what they think you want to hear. But on today’s episode, Dan Hill shares some of the tricks that he has learned over years of working as a facial coding expert that will help you cut through these lies and get to the truth. Being able to understand what people really think by understanding their facial expressions can give you insight that will help you land more clients, preserve good business relationships, build a healthy team, and so much more. It’s more than just about reading facial cues, it’s about having the emotional intelligence to truly understand the people around you and how they feel! Key Takeaways Being able to read how people truly feel is essential to all aspects of running a business - the key to this is understanding facial cues. Listen with your eyes to how people are responding to what you are saying and/or doing. Make the necessary adjustments to get the response that you desire from them. People don’t make decisions without proper emotional engagement. Use faces properly in your films to provoke the emotional reaction that you aim to achieve. About Dan Hill Dan Hill is an internationally-recognized expert on the role of emotions in business, politics and sports among other realms. In 1998 he founded Sensory Logic, a market research firm that specializes in the use of facial coding to capture and quantify people's emotional responses to sundry stimuli. The company has done work for over 50% of the world's top 100 B2C advertisers. Dan is the author of 10 books, has spoken to audiences in over 25 countries and has been a pundit for CNN, Fox, MSNBC, et cetera on presidential candidates. His work for pro and Division 1 NCAA teams led to a front-page profile in The New York Times. In This Episode [00:00] Welcome to the show! [03:09] Meet Dan Hill [04:56] What does Dan do? [10:50] Baseball cards [11:44] Cracking the code of smiles [22:34] Hacking a pitch meeting [28:04] Keeping audience engagement [32:31] Understanding faces in filmmaking [36:53] The element of fear [38:26] Final thoughts [39:42] Connect with Dan [40:46] Outro Quotes “Ultimately in business you sell hope and happiness, and the hope is about the prospect of happiness.” [23:47] - Dan Hill “Actions speak louder than words, and in your face you show behavior, you show action.” [25:54] - Dan Hill “Listening with your eyes at what are they doing, how are they responding with their face?” [38:55] - Ryan Koral Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Hill online Follow Dan Hill on Instagram | Facebook | Twitter Connect with Dan Hill on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/5/202342 minutes, 15 seconds
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335. Transforming Passion Projects into Profitable Ventures: An Interview with Cody Dulock of Filmsupply

If you’re just itching to find a way to turn your passion projects into profitable and sustainable sources of income, then today’s show with Cody Dulock is certainly for you! Through his work with Musicbed, Filmsupply, and other brands, Cody has developed a process for how to approach creating work that is not only fulfilling for you, but also profitable. Stop just dreaming about having the creative freedom to create the films that you want, take some real steps to make them a reality! Key Takeaways Look into creative funding avenues to get your passion project funded. Take stock of the assets that you own to see if there is any potential for passive income through film licensing. Work with the end in mind when creating passion projects so that you can continue making them in a sustainable way. About Cody Dulock  Cody helped start Filmsupply 8 years ago and is now helping start the new highly curated photo licensing brand Stills. He leads the artist representation teams for the FM brands Filmsupply and Stills and also leads FM's film funding company Trust. In This Episode [00:00] Welcome to the show! [02:33] Meet Cody Dulock [03:32] Cody’s film background [07:54] Finding funding through “Trust” [13:40] The impact of Musicbed [19:36] Selling your film [27:49] Income through licensing [30:34] How to go about licensing [33:14] Connect with Cody [35:13] Outro Quotes  “If that’s what you love, you should do that. Like, don’t worry about what we like. You need to be pursuing the things that you’re passionate about because they will keep you fired up.” [26:02] - Cody Dulock “Curating your portfolio is critical.” [26:48] - Cody Dulock Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Cody Dulock on Instagram Follow Stills on Instagram Follow With Trust on Instagram | Twitter Follow Musicbed on Instagram | Facebook | Twitter Follow Filmsupply on Instagram | Facebook | Twitter Use this code to get 25% off at Filmsupply: STUDIOSHERPAS2023 Take your projects to the next level with Musicbed. Hear the difference for yourself and sign up for a free account. Use my code RYAN at checkout to receive 1 month free when you purchase an annual subscription. Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/29/202338 minutes, 41 seconds
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334. Secrets to Building a Successful Agency with Billy Sticker

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward. Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of. Key Takeaways Understand the mind of your ideal clients and position yourself to be the solution to their needs. Develop a narrow niche that will help you pinpoint your marketing and make it more effective. Create free lead magnets to build relationships with potential clients. Effective delegation is key to scaling your business that isn’t limited by your own bandwidth. About Billy Sticker Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact. He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency. Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris. He believes no one is lying in bed at night thinking of ways to give you their money. They are thinking of their problems. If you can help them solve those problems they will gladly pay you a fair exchange. He also believes that the church has done a great job of teaching us how to give, but not how to earn. Billy’s refreshing approach to business has made him a sought after speaker and consultant. Nowadays you’ll find Billy looking for the next great vacation spot for his family — all while coaching, serving clients, and recording his top-ranked podcast, The Blessed Entrepreneur. In This Episode [00:00] Welcome to the show! [03:27] Meet Billy Sticker [04:14] Billy’s business journey [07:27] Building a thriving business, not just a job [10:35] Targeted marketing [18:17] The power of niching [31:29] The Traffic Light Formula [35:50] Delegating well [39:33] Teaching your creative process to your team [45:10] Connect with Billy [46:29] Outro Quotes  “When it comes to marketing, you want to fish in the pond where the fish are.” [23:13] - Billy Sticker “We’re married to a mission, not a method.” [38:54] - Billy Sticker “If you’re the main creative genius in the business, you can start to train people to step into your altar ego.” [43:07] - Billy Sticker Links   Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Billy Sticker online  Free training from Billy Sticker Follow Billy Sticker on Instagram | Facebook | Twitter | TikTok Connect with Billy Sticker on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Blessed Entrepreneur, by Billy Sticker The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman
5/22/202348 minutes, 54 seconds
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333. Insights on Human-Centered Filmmaking: An Interview with Dan Tyre, Former HubSpot Employee and Angel Investor

Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups. We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the “freemium” business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place! Key Takeaways  The best way to grow in 2023 is to have a very narrow niche. Embrace the “freemium” model by using free stuff to hook potential clients, build trust, and create raving fans. For serious growth, your customers are more important than your sales team. Utilize your website to get a conversation started with potential clients, don’t try to sell to them immediately. About Dan Tyre Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Schmarketing" to describe the necessary alignment between sales and marketing. Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events. In his local Arizona community, Dan puts pen to paper with his life motto of “always be helping” and spends time advising startups and mentoring executives and young people with ambitions with the Arizona Commerce Authority and Galvanize location in Phoenix. He also demonstrates his commitment to social responsibility with mentorship at Seed Spot. Most proudly, Dan has been married to the beautiful, smart, and thoughtful Amy Tyre for 33 years, and they share two children, Eli and Sally, and a rescue pup named Stinson. In This Episode [00:00] Welcome to the show! [02:28] Meet Dan Tyre [04:17] Dan’s interesting career background [22:55] Dan’s books [25:55] Principles of an Allbound business [30:12] The riches are in the niches [34:29] The HubSpot Flywheel [38:55] Inbound marketing for your website [40:56] Using a CRM [41:50] Free resources [46:16] Connect with Dan [46:52] Outro Quotes  “Number 1 - treat people like human beings.” [26:07] - Dan Tyre “You help before you sell.” [27:00] - Dan Tyre “Never before has it been so easy for me to say, ‘here’s exactly, not just what we do, but who we do it for.’” [31:48] - Ryan Koral “You can actually grow quicker in 2023 if you have a smaller focus, a niche focus.” [32:42] - Dan Tyre “Your customers are more important for new business than your sales team.” [34:42] - Dan Tyre Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Tyre online HubSpot’s Free Website Grader HubSpot’s Growth Grader Follow Dan Tyre on Instagram | Facebook | Twitter Connect with Dan Tyre on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/15/202348 minutes, 8 seconds
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332. Creating Remarkable Customer Experiences in Corporate Filmmaking: Lessons from Shep Hyken

The quality of the customer service experience that you provide is equally as important as the quality of the work that you produce. On the show today I talk with customer service expert Shep Hyken about how to create a truly remarkable customer service experience in your business.  Customer service is not simply a department within your business, it’s a philosophy that should permeate every step of your customer service journey. Every single interaction between your business and your client speaks to the level at which you care for your client. Be intentional to meet client expectations in all of these interactions to show that you care. This type of customer service will lead to more loyal customers than you would ever imagine! Key Takeaways  The quality of what you produce means nothing if you have no clients to pay for what you produce. Care more about the client rather than making the sale. This will lead to healthy, loyal relationships and also to more closed deals. Become service aware and evaluate every client touchpoint in your business to make sure you are meeting client expectations. Meeting expectations every time will create a truly remarkable experience for your client. About Shep Hyken  Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. His articles have been published in hundreds of publications, including Forbes, and he has been quoted in the New York Times, Inc, Real Simple, Wall Street Journal, USA Today, and more. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. In This Episode [00:00] Welcome to the show! [03:09] Meet Shep Hyken [05:47] Where to start with customer service [10:24] Great customer service within healthy boundaries [14:34] How to stand out [19:28] Importance of a CRM [21:23] Be aware of opportunities [25:47] Using video to create amazing customer service experiences [28:21] Human centered communication [37:53] Connect with Shep Hyken [38:16] Outro Quotes  “Being intentional means you're aware of the opportunities you have to create that experience.” [07:39] - Shep Hyken “Customer service is not a department, it's a philosophy.” [15:16] - Shep Hyken “Nobody ever became truly successful by being mediocre and average” [16:51] - Shep Hyken “It's not about being over the top. It's about doing and meeting the expectation” [17:29] - Shep Hyken Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Shep Hyken online  Read The 2023 ACA Study Connect with Shep Hyken on LinkedIn Follow Shep Hyken on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/8/202339 minutes, 28 seconds
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331. Transitioning from Commercial Work to Original Content with Patrick Moreau

We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell.  It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors. If you have a story burning within you, maybe it’s time to start developing your business to be able to produce this content that you dream about. Buckle down and “do the thing”! The world needs the story that you have to tell. Key Takeaways Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity. Build trust with your investors and give them a remarkable experience that they can’t get anywhere else. Test your ideas for original content to make sure that they are actually good ideas and that will make money. Build a thriving team that can excel in the 5 key areas of a successful film production team. About Patrick Moreau  Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrick’s work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another. All of Patrick’s work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again. Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries. Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world. In This Episode [00:00] Welcome to the show! [02:42] Meet Patrick Moreau [06:50] Building sustainability while creating original content [11:14] Sourcing ideas for original content [14:20] Securing investments for your original content [19:33] Managing creative input from investors [26:05] Testing your content ideas [29:46] Building your core team [36:34] Patrick’s education classes [39:32] Do The Thing! [41:34] Connect with Patrick [42:15] Outro Quotes “We got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices.” [39:50] - Patrick Moreau “And then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it.” [23:29] - Patrick Moreau Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Patrick Moreau online Register for the World-Changing Filmmaker Follow Muse Storytelling on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/1/202343 minutes, 51 seconds
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330: Overcoming Procrastination and Finding Your Path with Michael Gebben

Life doesn’t have a one size fits all solution, and neither does your business! Join me for today’s show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness.  Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment!  Key Takeaways Find the right path forward that works for YOU. Don’t fight to make yourself fit into someone else’s formula. Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results. Don’t focus on avoiding what you don’t want, focus on pursuing what you do want and you will find more of it. Sometimes you need to slow down and reevaluate in order to speed up. About Michael Gebben, a.k.a. Gebbs  From "Paper Boy" to "Breakage Boy" at a local beer distributor to the "Video Guy" to "Same Day Edit Guy" to the MIND Mechanic, Michael's had quite the journey... Since the mid-2000’s he's been building a career as a Creative, Coach, and Speaker. Michaels Video Clients range from mom and pop shops to 300+ Wedding Couples to Netflix, Oprah Network OWN, Tony Robbins, Richard Branson, Tim Ferriss, the Number ONE Doubles Players in Tennis The Brian Brothers, he has worked with a full gamut of clients. He loves to share the good, bad and ugly experiences from growing his video production company in high school to making millions traveling the world and almost going bankrupt. His lessons learned from millions made, millions lost, and millions in the making inspires people that TRULY ANYTHING IS POSSIBLE! He now works with clients in his coaching practice ranging from ADHDERS, CREATORS, DREAMERS, DOERS, ENTREPRENEURS & NEURODIVERGENT THINKERS...to TEACH THEM TO BECOME THE MECHANICS OF THEIR MIND, SO THEIR DREAMS DON'T DIE IN THEIR HEARTS, HEADS, OR HARD DRIVES! In This Episode [00:00] Welcome to the show! [02:31] Meet Michael Gebben [05:05] Michael’s background [08:24] Finding the right solution for you [11:16] Overcoming procrastination [20:26] Defining your fulfillment [23:01] Becoming a mechanic of your own mind [25:17] Achieving in spite of your brain [36:14] Slow down to speed up [40:41] Focus forward on what you want [42:15] Connect with Michael Gebben [42:55] Outro Quotes  “Action creates clarity. There's things you think you'll love, you'll love. There’s things you think you'll hate, you’ll hate. There’s the things you think you'll love, you'll hate. There’s things you think you’ll hate, you'll love. And so we've got to do to know. [21:28] - Michael Gebben “One of the hardest things to do at times, but it was the greatest thing that I did, is slow down the speed up.” [36:33] - Michael Gebben “What you’re focused on you’ll get more of.” [41:01] - Michael Gebben Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Michael Gebben online  Follow Michael Gebben on Instagram | Facebook | YouTube Get Michael Gebben’s two audio books for free and see the brain scans! Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/24/202344 minutes, 18 seconds
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329. Creating Work That Gets Seen with Brice Gump

Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well.  In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don’t let your work get lost in the abyss, be creative and make it stand out! Key Takeaways Create a solid distribution plan for your content so it doesn’t get lost in the noise. Use multiple hooks to promote the same content. Explore different revenue streams that can greatly impact your business with little effort. Partner with ad agencies to help your client succeed and utilize your product to it’s fullest potential. About Brice Gump Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona Over the last 10 years he’s worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online. Today he runs a marketing agency that helps online experts leverage video marketing to grow their business. In This Episode  [00:00] Welcome to the show! [06:45] Meet Brice Gump [11:20] Basic formula for video ad success [13:55] Creatively hooking an audience [19:49] Offering video ad distribution as a video production business [25:35] Turning brand films into effective video ads [30:02] Structuring a business to be ad friendly [32:18] Helping your client succeed beyond your product [35:24] Targeting ads for specific platforms [38:19] Best practices when partnering with ad agencies [41:04] Final thoughts [47:44] Connect with Brice [48:41] Outro Quotes “We would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved.” [10:55] - Ryan Koral “There's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere.” [12:56] - Brice Gump “So just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up.” [24:27] - Ryan Koral Links  Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Brice Gump online Get the free tool: Webinar Conversion Rate Calculator  Follow Brice Gump on Instagram | YouTube | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/17/202349 minutes, 35 seconds
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328. Breaking Self-Limiting Mindsets with Caitlin Wall

Are you tired of feeling alone in your business? Today on the show I talk with Caitlin Wall about some issues that we ALL face as business owners. Too often we are plagued with the feeling of being alone and the trap of endless comparison with others. If we aren’t careful this will develop into self-limiting mindsets that will ruin our businesses. The truth is that we aren’t alone. We all face the same struggles and can all learn from each other. Success can be contagious so it’s time to surround yourself with people who can help inspire you and pull you out of this destructive thought pattern. You’re not alone and if others are able to do this, so are you!! Key Takeaways Find a community that can help you not feel alone in your business Tap into the data behind your lead generation to know where to put your focus Solid branding can give you the confidence and presence to take your business further than you ever thought The mindset of success is contagious About Caitlin Wall  Caitlin is the owner of Caitlin Wall Photography & Films based out of New Boston, NH, which specializes in website and social media video content for local artists and creators as well as national brands. In the Episode [00:00] - Welcome to the show! [05:56] - Meet Caitlin Wall [15:24] - How to approach niching [20:32] - Lead generation [31:45] - The trap of comparison [34:17] - The true value of branding [45:45] - Inspiration of success [50:55] - Connect with Caitlin [51:48] - Outro Quotes  “And to feel like you're not alone really is pretty empowering because it's like: Oh, okay, if that person did that, got to the other side of that, I think I can do it, too.” [31:33] - Ryan Koral “A lot of times you have just these struggles that are the same and you don't think that we're all feeling it, but you know, we are.” [31:30] - Caitlin Wall Links Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Caitlin Wall online  Follow Caitlin Wall on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/10/202353 minutes, 3 seconds
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Eliminating the One Thing That's Holding You Back with Brian Hood

Today’s episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of “butt in the seat” work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. There’s so much more in this episode… so I hope you’re ready to tap into a killer resource that can give you the tools to grow your business!  Key Takeaways Focus on fixing the ONE bottleneck that is holding your business back Your mindset of how you view yourself is absolutely fundamental in the structure of your business Avoid the trap of “copycat” services Trust is the most important factor to getting big ticket sales About Brian Hood Brian is the founder of The Six Figure Home Studio, co-founder of Filepass.com, and owner 456 Recordings. He’s built 7 different six-figure income streams throughout his careers in live music, recording, real estate, vacation rentals, software, and education. He’s spent over a quarter of a million dollars on paid advertising, which has forced him to become an expert on marketing funnels. In This Episode  [00:00] Welcome to the show! [02:39] Meet Brian Hood [06:26] Finding Fulfillment [09:51] Your Mindset [13:34] Copycat services [26:21] Why people spend money - Trust [36:41] Eliminating bottlenecks [40:57] Generating quality leads [46:36] Connect with Brian [47:40] Outro Quotes  “The closer you are to the money as a service provider, the more you can typically charge and the more you can make.” [24:12] - Brian Hood “Trust is the number one factor. And if you don't have the trust, you don't have the client.” [29:30] - Brian Hood “With every client I work with, the first place we start is what are you offering and who are you offering it to? That's the number one thing I look at. What are you offering?” [41:24] - Brian Hood Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Brian Hood online  Get the two free resources from Brian Hood Sign up for the 6 Figure Creative Freelancer’s Toolkit Follow Brian Hood on Instagram | Facebook | YouTube Listen to Ryan and Brian talk on Episode 206 of the 6 Figure Creative podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/3/202351 minutes, 39 seconds
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326. Rigging the Game for Your Video Business with Dan Nicholson

What really matters and what do you really want? On today’s show Dan Nicholson and I talk about this question and what it means for your business. Too often “more” is equated with “better.” However, this is far from true sometimes. Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire. Key Takeaways Be intentional to discover what you really want in life. Then build your business to support that. Focus on eliminating downsides to your business more than increasing work. Prioritize optimization over maximization. Work to get close to what you want rather that just doing more. About Dan Nicholson A serial entrepreneur since birth, Dan Nicholson took a detour through the “conventional” model of graduating summa cum laude with degrees in accounting and information systems, completing a fellowship at the Governmental Accounting Standards Board, working at Deloitte and various Fortune 500 companies, and being named to the 40 Under 40 list of global accountants four times. One day, Dan woke from his cloud of dissonance, tired of the corporate drudgery of meetings about meetings and future meetings. Now, he takes the conventional and applies it to the non-conventional by helping purpose-driven  entrepreneurs achieve financial certainty.  Dan is the founder of multiple companies across finance, accounting, and software, but  his real passion is teaching entrepreneurs and small business owners. He is the founder  of CertaintyU and creator of a 20-week entrepreneurial education course and certification, Certified Certainty Advisor. The course teaches the concepts, principles  and action steps to becoming an extraordinary leader and reach the top 1% of your  industry. He is also author the USA Today and WSJ Best Seller, Rigging The Game:  How To Achieve Financial Certainty, Navigate Risk and Make Money on Your Terms,  and the host of the popular podcast, Rigging the Game, and lives in Seattle with his wife  and two daughters. In This Episode [00:00] Welcome to the show! [04:01] Meet Dan Nicholson [05:39] Optimize over maximize [18:19] Optimizing what’s important [23:38] Sustainable middle ground to fight feast/famine cycle [26:20] Using the principle of compound interest [34:45] Closer vs more [35:45] Preference vs binary [40:54] Figuring out what you really want [48:23] Connect with Dan [50:18] Outro Quotes “But as a small business owner, you have to optimize what's the most efficient path forward towards your main priority.” [07:34] - Dan Nicholson “At the end of the day, if you're not clear on what it's going to take to get you to where you want to be, then geez, good luck getting there.” [21:51] - Ryan Koral “Discipline is answering the question: would I be a disciple of myself?” [30:05] - Dan Nicholson Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Nicholson online: Rigging the Game | CertaintyU Follow Dan Nicholson on Instagram | Facebook | Twitter Connect with Dan Nicholson on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/27/202352 minutes, 27 seconds
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325. How to Turn Word of Mouth Into Effective Strategy with Joana Galvão

Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today’s guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works. Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business. Key Takeaways  Transform word of mouth into an active strategy to land better clients more consistently. Create a culture of open communication within your business to grow a strong team while preventing issues. Orient your business so that it can connect with the clients that you align with. About Joana Galvão Joana Galvão is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents. Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date. In This Episode  [00:00] Welcome to the show! [02:29] Meet Joana Galvão [11:41] Making the transition into hiring help [15:20] Remote vs in-person work [20:56] Mistakes to avoid in your business culture [32:13] Constant evaluation [37:27] Transforming word of mouth into strategy [46:55] Focus on this when starting out [54:52] Connect with Joana [56:05] Outro Quotes “I like to turn word of mouth into a strategy” [39:48] - Joana Galvão “It’s quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that they’ll send work your way.” [40:09] - Joana Galvão “I think the best thing to do is get very clear on the type of client that you would love to land.” [47:21] - Joana Galvão Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Joana Galvao online  Find Gif Design Studios online Follow Joana Galvao on Instagram Get the Secret Stash of email templates from Joana for free Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Rework, by Jason Fried
3/20/202357 minutes, 45 seconds
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324. Creating a Thriving Culture in Your Business with Joey Mathews

Building a healthy team where each member flourishes individually while also having a strong team-oriented mindset is not an easy task, nor does it happen on its own. My guest today, Joey Mathews, has built his video production businesses to feel like family. From immense empowerment and trust in each individual to creative profit sharing, Joey has built a business that is focused on creating absolutely stunning work all while fostering individual and business health.  Joey’s insights on leading a creative business are so refreshing and inspiring. Don’t fall for the lie that you can’t have beautiful work, a healthy team, and a profitable business; it’s how we should all operate! Key Takeaways Create a culture for your team that is built on mutual trust, an attitude of helping others, and wholeness of health. You limit yourself and your business if you don’t find a way to tap into healthy collaboration. Be creative to make sure that your business is efficient and profitable. Charge what your work is worth, but make sure you are adding so much value that your client feels like they underpaid. About Joey Mathews Joey is an Emmy award winning filmmaker, business owner, husband and father based out of Houston, Texas. He founded 31Films in the early 2000’s, capturing luxury weddings around the world, and launched Filmlab in the early 2010’s, producing story-driven commercial films for brands including: Disney, CBS Sports, Four Seasons and Microsoft. In This Episode [00:00] Welcome to the show! [02:45] Meet Joey Mathews [06:47] Balancing creativity of your product with business success [13:18] Building a culture in your business that feels like a family [27:56] Joey’s greatest business milestones [34:22] Making your business profitable [42:10] Passion projects [45:15] Outro Quotes “Being able to say no to some opportunities is hard but I think for the betterment of everyone to not be burnt out, you know, I think it's really important.” [15:18] - Joey Mathews “I think when you're growing a team there has to be, I mean, you have to treat it almost like a marriage, you know, where you're working together towards a common goal and you're helping each other and it's a give and take.” [18:43] - Joey Mathews “I think it's important for people to find ways to scratch that itch and to be able to do that creative work.” [43:57] - Joey Mathews Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Joey Mathews online  Follow Joey Mathews on Instagram Follow Film Lab on Instagram Follow 31 Films on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Profit First, by Mike Michalowicz
3/13/202346 minutes, 32 seconds
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323. Prospecting for Dummies with Mario Martinez Jr.

Early in my career I was repulsed by the idea of sales. However, over the years, I have learned just how crucial it is to building a sustainable business. Today on the show I dive into this with my guest, Mario Martinez Jr., who is an absolute sales machine. We focus on leaning into the prospecting side of the sales process to help destroy the feast or famine cycle and set up your business for consistent and reliable revenue! Following Mario’s PVC method will not only make reaching out to new clients so easy, it will make you more effective than ever before at landing these new clients. Don’t settle for simply hoping that prospective clients find their way into your sales pipeline. Use this method with confidence and understanding to actively bring them in! Key Takeaways Focus on actually helping your clients and, in return, your sales will soar. Reverse engineer your client’s desires to find their true motivation. Then capitalize on helping them with that goal. Learn how to prospect successfully to avoid the feast or famine cycle. Master the P.V.C. Method to build connections with potential clients that will eventually lead to sales. About Mario Martinez Jr. Mario is the CEO and Founder of Vengreso. He spent 105 consecutive quarters in B2B Sales, Marketing and Executive Leadership. In 2021, he earned the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales”. He was also named among the Top 10 Sales Influencers by The Modern Sales Magazine and Top 25 Most Influential Inside Sales Professionals. Mario is also the host of the popular The Modern Selling Podcast. In This Episode [00:00] Welcome to the show! [03:17] Meet Mario Martinez Jr. [13:34] How to “Help” clients through corporate video [17:41] Reverse engineer what clients really want [21:48] The two sides of sales [25:01] The PVC method of prospecting [27:37] Hyper-personalization [31:40] Adding value [33:13] Call to action [35:49] The most effective way to add value [39:38] Connect with Mario [42:49] Outro Quotes "The greatest salespeople in the world are called business owners, or entrepreneurs. They work off of 100% commission to feed themselves and the company.” [05:18] - Mario Martinez Jr. “Sales is the art of helping.” [10:50] - Mario Martinez Jr. “My best advice to a business owner is; this is the life we choose and make the best of it because it's a great life if you can focus in on the most important things that you need to get done, today.” [42:28] - Mario Martinez Jr. Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Connect with Mario Martinez Jr. on LinkedIn Follow Vengreso on Instagram | Facebook | Twitter Use Mario's coupon code: 50PERCENTOFF4LIFE  Test out FlyMSG Now and use Mario's coupon code: 50PERCENTOFF4LIFE  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/6/202343 minutes, 50 seconds
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322. When Is It Time to Bring in a Second in Command? with Cameron Herold

Today on the show I talk with my friend Cameron Herold about the frightening, but extremely profitable, step for your business of hiring a second in command. As entrepreneurs, we are often bogged down by the menial tasks of running the business that we never get to spend time growing the business or doing the parts of it that we love. Cameron’s perspective is so valuable in helping us see the importance of hiring a second in command, understanding who to hire for this role, and knowing the right steps to accomplish this game-changing goal. Take back your life and structure your business from the top down in a way that serves you and gives you the bandwidth to create the fulfilled life that you desire!  Key Takeaways Know when it’s time to bring in administrative help, and then eventually a second in command. Building your business to have a solid second in command will free you up to do the things that you love. Reframe the way you think about hiring. You shouldn’t view it as an expense but as gaining an asset that will generate more revenue. It’s your business, you get to make the rules. You are the only reason you are still doing the work that you hate. About Cameron Herold Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 6 books, Cameron is also a top rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World's Leading Network for Seconds in Command, he’s also the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. In This Episode [00:00] Welcome to the show! [02:55] Meet Cameron Herold [06:01] Why do you need a second in command? [10:49] Finding a second in command that fits your business [17:31] When to take the step of hiring a Number 2 [18:55] The results of a good second in command [21:02] Overcoming the mental roadblocks [23:40] Dealing with the fear of paying someone [29:23] Fractional employees [33:41] The COO Alliance [36:36] Rethinking the Org Chart [37:13] Connect with Cameron Herold [38:24] Outro Quotes “The opportunity is to find a second in command who loves to do the stuff that you don't and who is great at the stuff that you're not and who doesn't want to work on the stuff that you want to work on.” [9:30] - Cameron Herold “You need to hire for attitude and proven skill” [14:31] - Cameron Herold “Here's what's interesting about the entrepreneur: we get to make the rules because it's our business.” [21:44] - Cameron Herold “You don't hold people accountable, you hire accountable people. You don’t manage people, you grow them.” [37:02] - Cameron Herold Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Cameron Herold online Check out the course, Invest In Your Leaders  Follow Cameron Herold on Facebook Connect with Cameron Herold on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned The Second In Command, by Cameron Herold The Miracle Morning for Entrepreneurs, by Cameron Herold and Hal Elrod
2/27/202339 minutes, 57 seconds
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321. Prioritizing Health and Happiness with Dr. Ellen Wong

On today’s show I talk about prioritizing health and happiness with Dr. Ellen Wong. Happiness is one of the most fundamental human desires, yet how to truly achieve it is so seldom talked about. Your happiness is not a result of your success, but instead a defining factor of it. Dr. Ellen Wong has studied mental health and happiness for years and is passionate about helping others become truly whole, healthy, and happy. She shares with us some ideas on controlling your time - the one resource that you truly have. She also breaks down her 9 pillars of living a fulfilled and happy life. Start taking steps to live a meaningful life that is full of true happiness and complete inner peace. Key Takeaways  Take control of your time. Define what level of success is required in your business for you to live the life you want. Consistently evaluate the 9 pillars of Happiness in your life and make adjustments as needed. Take the authenticity challenge. About D. Ellen Wong Dr. Ellen Wong is a naturopathic doctor, speaker and Chief Happiness Officer for entrepreneurs and executives. With over a decade of experience, she helps her clients identify the roadblocks that prevent them from living healthy, happy lives. Her signature Pillars of Happiness™ framework guides her clients to build successful businesses while elevating their health, finding more inner peace and taking back control of their time. Ellen’s ultimate goal is to give everyone practical tools to prioritize their happiness as much as their success. In This Episode [0:00] Welcome to the show [2:39] Meet Dr. Ellen Wong [4:05] Becoming a Chief Happiness Officer [12:24] Take control of your time [19:32] Managing time for health as an entrepreneur [27:14] The 9 Pillars of Happiness [31:33] Daily reflection [33:41] Environmental elements that affect mental health and happiness [37:23] The Authenticity Challenge [43:42] Connect with Dr. Ellen Wong [44:48] Outro Quotes  “Health and well-being is not simply the absence of disease.” [5:08] - Dr. Ellen Wong “I think one of the biggest misconceptions about happiness is that we always assume that it's like at the end of some arbitrary goal.” [6:29] - Dr. Ellen Wong “When you think about it, time is literally the only nonrenewable resource you have and so how we spend it is actually crucial.” [14:49] - Dr. Ellen Wong “I really want to turn happiness into the most utilized tool of positive impact in the world.” [25:15] - Dr. Ellen Wong Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Dr. Ellen Wong online  Free Guide: 9 Essential Questions to Ask for a Happier Life Connect with Dr. Ellen Wong on LinkedIn Follow Dr. Ellen Wong on Instagram | Facebook | TikTok | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  
2/20/202346 minutes, 31 seconds
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320. Taking the Leap Into Original Content Creation with Doug Joseph

Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen! Key Takeaways  Don’t neglect thinking like an ad agency even if you are a company of one. Use the 7 story archetypes to build strong foundations for the stories that you produce. How to shift your business to be capable of producing the original content that you want to make. Learn to control what you can and lean into effective preparation in order to succeed. About D.C. (Doug) Joseph D.C. Joseph is the Founder and Chief Executive Officer of Serif Creative. They help brands achieve creative greatness.  Over the years, he’s become an award-winning, Emmy-nominated filmmaker, a producer of international campaigns, a strategic advisor to C-suite executives, and the Executive Director of the Columbus International Film Festival, the oldest film festival in the U.S. His journey through entrepreneurship has been anything but easy or ordinary. It encompasses learning the art of storytelling in his grandmother's biker bar to competing in mixed martial arts and international grappling tournaments to filming music videos in Iceland. These collective experiences helped him develop his craft of bringing stories to life through film. As brands began to request his work, he saw how he could impact their broader marketing needs, ultimately setting the foundation for Serif Creative. Today, his passion is rooted in Serif—community, team building, and establishing a company that can provide for creatives—continue to grow. They motivate his team and him to seek new experiences to sink their teeth into and eagerly raise the bar when it comes to storytelling and creating meaningful connections.  In This Episode  [0:00] Welcome to the show! [3:03] Meet D.C. Joseph [6:09] Client direct work vs agency work [13:05] The 7 story archetypes [18:27] Creating original content [22:27] Setting up your business for successful, original content creation [33:38] Presenting original content to buyers [43:50] Connect with D.C. [44:47] D.C.’s closing thoughts [46:18] Outro Quotes  “The grass is never greener on the other side, It's where you're watering it. So, the same struggles that you have with client work also exist in producing your own.” [23:53] - D.C. Joseph “Ultimately, the timing will never be right, you just have to make it happen.” [25:48] - D.C. Joseph “I had to decide, do I want to improve my filmmaking or do I really want to improve as an entrepreneur, as a business owner?” [41:40] - Ryan Koral “Control the controllable. There's only so many things you can control. It doesn't do any good to think and get distracted by the things you can't control. So if you want to have a level of control, it all starts with preparation.” [44:59] - D.C. Joseph Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Josh Emerick online Find Doug Joseph online  Follow Serif Creative on Instagram | Facebook Connect with Doug Joseph on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/13/202348 minutes, 1 second
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319. Exploring the Power of Personal Brands with Lisa McGuire

Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands. A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family! Key Takeaways  You can benefit from your personal brand even if you don’t want to be the face of your business. Ask the difficult questions to better understand who you are and develop your unique personal brand. Use story to express your strengths, and your weaknesses. Embrace who you are to show up for your business in a powerful way. About Lisa McGuire  Lisa McGuire is a certified business storyteller, personal brand strategist, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story. Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach. In This Episode  [00:00] Welcome to the show! [02:25] Meet Lisa McGuire [03:17] Lisa's passion for business storytelling [05:05] Lisa's unique approach [08:46] Embrace the size of your company [12:37] Why personal branding [13:37] What is a personal brand [20:16] Finding your unique personal brand [36:10] Connect with Lisa [37:45] Outro Quotes  “But when you can get down to the core of who people are, that's when they come alive.” [4:54] - Lisa McGuire “Your people are looking for you, and if you don't show up, how are they going to find you?” [24:26] - Lisa McGuire “The thing that I have to offer is more important than the way that I feel about what I look like or sound.” [29:24] - Ryan Koral “You don't have to follow the script you've been given or the role you were told to play. You will truly stand out and attract the right people when you show up as that personal brand of integrity.” [37:03] - Lisa McGuire Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Lisa McGuire online  Connect with Lisa McGuire on LinkedIn Follow Lisa McGuire on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/6/202339 minutes, 51 seconds
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318. Building Credibility and Success Through Effective Media Attention with Stephanie Lee

Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people!  Key Takeaways  Use Stephanie’s “Pitch Like a Pro” framework to develop a popular, relevant, and original story from your life that people will want to share. Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future. Start gaining traction in the media by telling the right story to the right people. About Stephanie Lee  Stephanie Lee is a media strategist and founder of Clout Monster, where we teach entrepreneurs, creatives, and businesses how to get top-tier media attention and exposure. In This Episode [0:00] Welcome to the show! [4:29] Meet Stephanie Lee [7:27] Finding your voice [15:04] The importance of media attention [22:49] The nature of visibility and the press [29:17] Getting noticed and being confident in your value [37:18] “Pitch Like a Pro” Framework [47:11] Practical next step [48:48] Connect with Stephanie [50:57] Outro Quotes “This is an industry of credibility, right? People like to work with people they know, like, and trust.” - Stephanie Lee [18:49] “The nature of visibility and press, you know, the more press you get, the more visible you get and naturally the more opportunities open up.” - Stephanie Lee [22:59] “you can't deny the network effect that having press and being so visible gives you because all of a sudden people want to talk to you and when you know more people, that opens up more opportunities. That just leads to growth.” - Stephanie Lee [25:07] “The easiest way that I tell everybody to make your story original is to make it a personal story, right? When you talk about yourself, you talk about your own backstory, your own unique circumstances and lessons that automatically makes it original, even if, like, the takeaways are, you know, not entirely original, but there's so many universal, applicable lessons that the reader will still be able to find valuable.” - Stephanie Lee [44:18] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Stephanie Lee on Instagram | Twitter Read Cloutmonster’s Newsletter Stephanie’s exclusive behind-the-scenes look at a REAL pitch Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes page What’s your question for the podcast? Share a video or audio response! If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/30/202352 minutes, 48 seconds
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317. Finding Your People and the Power of Community

On today’s show I want to share from my heart something that is deeply important to me - community. This is one of the major factors that drives what we do here at Studio Sherpas. We all need healthy, thriving community in our lives. It’s the reason I’m where I am now. Community is where you can be yourself, celebrate your wins, and most importantly have people who care about you to carry you when times get too difficult to keep going alone. We all reach those times in our lives and businesses where we just don’t know what to do or how to move forward. In those moments we need strong and loving people around us to help carry us to the other side. Find your people, it will change your life for the better and you won’t regret it.  Key Takeaways  Find your people - this is how we are wired to thrive. By yourself you won’t go as far as you can when in a strong community. Don’t allow the scarcity mindset to limit you or affect the way you view others. The work you do is important. You can’t do it sustainably without a strong business and a healthy community. In This Episode [0:00] Welcome to the show [3:59] The importance of community in Ryan’s life [17:05] Launching Studio Sherpas [23:38] About the Studio Sherpas community [27:32] 10X Filmmaker [36:41] Outro Quotes “When I think about what I do today and what brings me life today, it's this, it's this word community.” [7:52] “In my heart of hearts, I really think that we were designed for community.” [24:56] “Because here's the thing. Like if you don't have a good business, you can't do this work for for a long time. And I just believe so much that the stories we're telling, the stories that we want to tell, the way that we're helping our clients, the way that we're doing that through video, it's so important. It's like some of the most important work that exists.” [25:42] “Content, coaching, and community, I think those things can propel your business into the next stage and honestly make it more enjoyable.” [30:12] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Sign up for 10xFILMMAKER Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/23/202337 minutes, 23 seconds
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316. Get Referrals Naturally with Stacey Brown Randall

Today on the show we take a bit of a scientific look at one of the most valuable tools for generating new clients - referrals. Stacey Brown Randall has developed a system for building your business into one that thrives by using client referrals, all without ever having to awkwardly ask for them. Once you are able to capitalize on good, quality referrals you will realize just how much impact they can have for your business while investing very little time. This healthy system of referrals can be your key to developing a more sustainable business than you have ever had before. Your clients are human beings, if you treat them with the care and respect that they deserve and be intentional with your relationship with them, then you will develop sincerely loyal referral sources that feel good about referring you.  Key Takeaways  Referrals can be your most valuable and time-efficient source of new clients. Develop a referable client experience that goes beyond the work that you provide to make people want to refer you. Focus on impacting how your referral sources feel about you. Create reasonable and effective touch points to foster healthy relationships with your referral sources. About Stacey Brown Randall Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast, and national speaker.  Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking.  She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids. In This Episode  [0:00] Welcome to the show! [4:03] Meet Stacey Brown Randall [5:06] Stacey’s business background [16:32] The value of a successful referral system [24:26] Making the referral process feel genuine and natural [27:17] The science of referrals [31:15] Setting up your business for referrals [35:41] Key referral tactics [42:55] How to start a healthy relationship with your referral sources [47:29] Connect with Stacey Brown Randall [49:23] Outro Quotes “I know everybody can do anything for a short amount of time. But I needed something for longevity.” [9:59] - Stacey Brown Randall “To get to a point where a client would actually want to refer you, it's not just the work you produced, because if it were just the work you produced, every single client you've ever had that you've done great work for would be referring you.” [32:45] - Stacey Brown Randall “When we can impact how our referral source feels about us, we've then earned the opportunity to direct how they think about us.” [39:40] - Stacey Brown Randall “Here's the number one question people need to ask themselves. Do I believe that I should take care of the people who take care of my business? And if your answer to that is yes, then you probably need a plan in place to actually show them that gratitude.” [41:12] - Stacey Brown Randall Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the 5 Day Grow Your Video Business Challenge Join the Grow Your Video Business Facebook Group  Find Stacey Brown Randall online Stacey Brown Randall’s Podcast Connect with Stacey on LinkedIn Follow Stacey on Instagram | Facebook Free, On-Demand Webinar: Referral Ninja Roadmap Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/16/202351 minutes, 45 seconds
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315. How to Create Habits Quickly and Easily Without Relying on Will Power with Linda Fogg-Phillips

On today’s show I talk with my good friend Linda Fogg-Phillips about effectively creating habits. Leveraging habits in your life, the correct way, can be so valuable to building the business and life that you truly want. Linda has developed a super simple system for creating habits that stick and have lasting impact while exerting almost no willpower. It all starts with small intentional decisions that act as seeds which naturally grow into life-changing habits. With this system you can maintain a positive mindset in almost any situation and become an unstoppable force in this world! Key Takeaways Use the ABCs of the tiny habits system to establish an anchor moment, attach a tiny behavior to that anchor, and then celebrate every successful step. Rewards do not create habits. The positive emotions connected to instant celebration builds habits. Embrace the Maui Habit into your everyday life. Through specificity engineer routines that are built on habits and will grow your business into what you want it to be. About Linda Fogg-Phillips Linda’s work focuses on behavior change and habit design. She is the Director of Tiny Habits® Academy, which offers courses that teach individuals and professionals how to create habits quickly and easily… without relying on willpower.  As the mother of eight children, Linda has had her own behavior change and habit design laboratory for 37 years. She has a master’s degree in Health Promotion and Exercise Physiology. Linda is the host of the soon to be launched podcast, Pearl Habits; Creating beauty and positivity from life’s challenges.  Linda has spent over 33 years studying health behaviors, including nutrition, fitness, and mental health.  Her mission in life is to help others live a happier and healthier life by creating sustainable lifestyle behavior changes and habits that positively impact health. She has virtually coached over 15,000 people worldwide.  She is recognized by the American Council on Exercise as an expert in virtual coaching, habit formation and behavior change. She is a contributing author and expert for the ACE Behavior Change Certification Program. Linda is an international author, public speaker, and consultant. She is the author of two books about understanding the online behavior of adolescents; Facebook for Parents and Facebook for Educators. Linda is a featured social media and family health expert in the media and in publications such as the New York Times, CNN, ABC, CBS, Fox and NBC. During 2009 - 2013, Linda was the adolescent behavior expert and online safety consultant for Facebook, Inc. Linda was commissioned by Facebook to write their first Facebook Online Safety Guide for Educators. Linda is a regular guest lecturer at Stanford University. In 2015, Linda was crowned Ms. United States of America Woman of Achievement. In 2018 she was awarded the title Women of Achievement Legacy Queen, which is a lifetime designation. In This Episode [0:00] Welcome to the show [4:26] Meet Linda Fogg-Phillips [7:59] Linda’s story [11:40] The ABCs of the Tiny Habit system [24:52] Overcoming the awkwardness of celebration [29:12] Myths regarding habit creation [34:56] Applying habits and routine to your business [40:07] Living with a positive mindset [43:58] The human behavior behind the Tiny Habits system [52:24] The habit every business leader should create [55:22] Connect with Linda [57:16] Outro Quotes “Rewards do not create habits. Rewards are great, but it's the instant attachment of a positive motion that creates a habit.” - Linda Fogg-Phillips [15:15] “The behavior needs to be so tiny that there's no resistance to doing that behavior and there's no willpower or motivation needed.” - Linda Fogg-Phillips [21:51] “The reality is it's our emotions that create habits and so tapping into those emotions to use them positively to create the life that we want is really key.” - Linda Fogg-Phillips [34:39] "The number one thing that's most important about habit formation is confidence. The confidence that you have the ability to make changes in your life and you have a systematic approach that actually works.- Linda Fogg-Phillips [39:17] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the 5 Day Grow Your Video Business Challenge Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Linda Fogg-Phillips online  Free 5-Day Tiny Habits program Tiny Habits Coach Certification training program Pearl Habits with Linda Fogg-Phillips  Follow Linda Fogg-Phillips on Instagram | Facebook Connect with Linda Fogg-Phillips on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/9/202359 minutes, 33 seconds
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314. Achieve Any Goal with This 10 Step Formula with Cliff Ravenscraft

Today on the show I have a wonderful conversation with my good friend Cliff Ravenscraft. Cliff has been able to build a very successful and fulfilling life and is passionate about helping you do the same. One of the most important aspects in order to thrive is your beliefs. Every belief has a consequence and collectively they dictate everything about your life, yet so often we pay very little attention to them. In this episode, Cliff explains how to become aware of these beliefs and empower yourself to be intentional with what you believe. Dream big, and never stop dreaming. You are able to live a life that is far more than you can imagine. Standing on the correct beliefs will be what propels you into living that dream life. Cliff also shares his secret 10 step process to achieve ANY goal, guaranteed. Don’t let anything hold you back from living your life to the fullest! Key Takeaways  Every belief has a consequence. Discover your beliefs and manage them properly to serve you well. Never stop dreaming and growing. Diligently follow Cliff’s 10 step formula to achieve any goal. About Cliff Ravenscraft Cliff Ravenscraft is a Life Transformation Expert available as a business mentor, a professional coach and a motivational speaker. He has learned what is necessary to create change that lasts in mindset and human behavior and applied it to every area of his life. He built an online business where he became the world's leading authority on podcasting. He is personally responsible for training more than 40,000 people on the successful launch of their podcast. In September 2017, he made a decision to shut down 100% of all income streams from a half a million dollar per year business, so that he could focus all of his work time, effort and energy on what he felt most passionate about doing in the world. Today, he is now experiencing greater fulfillment and profitability than he ever dreamed imaginable.   Professionally, Cliff coaches others where he has the incredible honor of going on a journey with his clients, as they CREATE the life of their dreams. In This Episode  [0:00] Welcome to the show! [3:54] Meet Cliff Ravenscraft [5:37] Cilff’s journey to where he is now [10:11] The mental challenges of stepping into something new [18:27] Overcoming financial hurdles to reach your dreams [22:36] Managing your beliefs [36:23] Setting the right goals [46:09] The 10 steps to achieve any goal [1:01:38] Finding true joy in life [1:03:48] Connect with Cliff [1:11:16] Outro Quotes "The reason why people get stuck inside of the cage that they’re in is because they can’t see their life, they can’t imagine, they can’t dream about what life would be like.” Cliff Ravenscraft [25:15] "If you’re already dreaming, don’t quit your daydream. And also don’t quit your day job just yet.” Cliff Ravenscraft [26:26] "What you believe unequivocally determines how you will think and feel about any topic.” Cliff Ravenscraft [27:16] “There is no joy in the achievement of goals. The true joy is the pursuit of something worthwhile.” Cliff Ravenscraft [1:02:01] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Sign up for the 5 Day Grow Your Video Business Challenge Find Cliff Ravenscraft online  Get your free session from Cliff’s Free The Dream Online Course titled "All Beliefs Have Consequences" Follow Cliff Ravenscraft on Instagram | Facebook | Twitter Connect with Cliff Ravenscraft on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/2/20231 hour, 13 minutes, 36 seconds
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313. My Biggest Takeaways From 2022 - and What I'm Looking Forward to in 2023

The show today is a very special show where I take some time to reflect on all that has gone on in my business journey in 2022. We talk about it all: the wins, the losses, things that I have learned, and things that I’m excited about for this upcoming year! I love to sit down like this to evaluate all that is going on and find clarity on how to move forward. My hope for you is that you would take what is happening in my journey and learn from both my mistakes and my successes. I want to challenge, encourage, and inspire you to build the thriving business of your dreams. You have what it takes to build the business that will support the life that you want to live and bring true fulfillment to you!  Key Takeaways Build the business of your dreams, not one that you become a slave of. Learn from hard times and take advantage of them as opportunities to propel you to greater heights than ever before. Create a strategy for growth and a specific plan to execute that strategy well. Fewer, yet more impactful, goals are far better than many scattered goals.  In This Episode [0:00] Welcome to the show [2:55] Wins from 2022 [14:12] The biggest challenge of 2022 [27:08] More wins [33:47] What I learned in 2022 [48:52] What I am most excited about moving forward [56:40] Outro Quotes "If I've been able to build this kind of a business over the last 18 years, there is hope for you." [05:15] "Number one: Don't just rely on social media... The other part of the strategy, at least right now (for you) probably, you need to be out meeting people."  [22:30] "The best way, the fastest way for you to get momentums is to be in the presence of other people." [23:24] "Having a strategy to reach out to past clients and to say, "Hey, let's have conversations around what your strategy is for next year," again stay top of mind, add value, that was one of the best things that we did." [25:10] "I think it's great to have really big goals - big, hairy, audacious goals (BHAGs). I think it's good to have those, to dream about that kind of stuff. But at the end of the day, when I look at the end of this year, without me having to work 60 hours a week, what can I get done? [35:37]  Links Add guest links they shared in the interview form as well as any pertinent links shared during the interview FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/26/202259 minutes, 15 seconds
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312. How to Close the Biggest Job of Your Video Production Career with Matt Clark

On today’s show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don’t let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career.  Key Takeaways  Be honest with yourself to come to a point of clarity in your mindset. Do what it takes to fix your perspective of yourself and the world. Value and honor yourself so that you can confidently charge what you are truly worth. Follow Matt’s framework to believe in yourself and see your business succeed. About Matt Clark Matt Clark is a Speaker and expert Team Strategist. His focus on the neuroscience of belief formation and core belief transformation, coupled with  his experience as a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson, gives him a unique perspective on mindset and performance. Matt understands the challenges of imposter syndrome, developing leaders, building teams and achieving results in an extremely competitive environment. His passion is to help high performers build a championship mindset as well as helping business leaders develop teams that drive performance. Along with doing time as an on air analyst for FOX Sports1, Matt has presented at conferences for AIRGAS International, CORNING USA, S&D Coffee, Grand Canyon University. He’s also appeared on numerous podcasts including Fireprenuers, the 80/20 Podcast, Indie Pods Unite, the Joe Soto Show and Tenaciously Human. His personal and professional journey has given him valuable insights and experience on life and business. In This Episode  [0:00] Welcome to the show [2:47] Meet Matt Clark [4:45] A quick fun story [6:44] Matt’s personal journey [13:45] The moment of realization that changed everything [21:58] The importance of recognizing the imposter syndrome [25:13] Keys to unlocking your potential and overcoming the imposter syndrome [37:57] The power of the subconscious [43:39] Monitoring the inputs of your mind [57:33] Connect with Matt Clark [58:31] Outro Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16] “If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32] “I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45] “Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48] “The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09] Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16] “If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32] “I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45] “Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48] “The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Matt Clark online  Follow Matt Clark on Instagram | Facebook | Twitter Connect with Matt Clark on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/19/20221 hour, 58 seconds
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311. Why You Should Consider Creating a Podcast to Market Your Business with Danny Ozment

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.  Key Takeaways  Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market your podcast effectively so that the correct people find it. About Danny Ozment  Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you. Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group. He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine. Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world. In This Episode [0:00] Welcome to the show! [3:01] Meet Danny Ozment [5:10] Danny’s most rewarding experiences with podcasting [12:08] Using a podcast to market your video business [20:38] How to efficiently and successfully produce a podcast [35:29] How a podcast influences future clients to trust you [38:12] Structuring your podcast to meet your specific goals [44:58] Marketing your podcast [48:06] Connect with Dan [51:00] Outro Quotes “By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03] “Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38] “It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50] “That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Danny Ozment online  Danny’s Company: Emerald City Productions Download “Your podcast Roadmap” Follow Danny Ozment on Instagram | Facebook | Twitter Connect with Danny Ozment on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/12/202254 minutes, 17 seconds
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310. Why Having a Specific and Well-Defined Plan Is Crucial to Your Production Business with Madelaine Anderson

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!  Key Takeaways  Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the “reps” in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production company that specializes on video & film rooted in storytelling & adventure for mission/purpose-driven brands, organizations, and individuals. We're passionate about leaving the world a little better than we found it and donate to have trees planted to aid reforestation efforts for every project we work on and produce. Madelaine is passionate about using video to tell stories, amplify voices and messages, and help others build awareness of their work. Madelaine wears many hats in the film world including producer, creative director, production designer, and actor. When she's not in front of or behind the camera, she can be found hiking, camping, or backpacking her way through a National Park, traveling the US or internationally, hanging out with her husband, young daughter, and pup, or training as an aerialist on silks. In This Episode  [0:00] Intro [2:55] Meet Madelaine Anderson [3:43] Madelaine’s background [6:48] Managing creativity and business [13:23] Game changers for Talus Films [17:53] Developing a passion project to build community [21:04] Landing jobs consistently [31:56] Why story matters [39:19] Preparing for potential future challenges [42:01] Future-casting and setting smart goals [48:16] Connect with Madelaine [49:24] Outro Quotes "So much of how we approach people and talk to people is very much, you know, just grounded in humanity so it doesn’t become about the sale.” - Madelaine Anderson [21:30] “It feels like a long game sometimes but all of those different relationships start to build up into something that then becomes a pipeline that you can rely on.” - Madelaine Anderson [22:13] “Don’t let them try to guess what you are, right? Craft the story, take control of the narrative as you’re leading them in your website, or your social, or your Vimeo account, or wherever. Let them know what it is that you care about the most. - Ryan Koral [38:08] “Your passion doesn’t mean that other people aren’t passionate about telling that same story.” - Madelaine Anderson [40:37] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Madelaine Anderson online  Connect with Talus Films on LinkedIn Follow Talus Films on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Rocket Fuel, by Gino Wickman
12/5/202252 minutes, 11 seconds
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309. The Video Business Growth Solution with Katrina Scarlett

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop and ensure future business with your clients while also turning them into a customer generating system that lands new clients! Key Takeaways  The customer service journey is not simply about the purchase, it is an infinite loop that is full of opportunity and potential. Find ways to add value to your clients through what you offer rather than resorting to discounts. Leverage your current customer base to not only strengthen your relationship with them, but also to generate new clients. Shift the heart of your business to be about the service that you are able to provide for people and the value that you add to their lives, the revenue is just a means to achieve that goal. About Katrina Scarlett Katrina Scarlett is the founder and CEO of Scarlett & Co. — a company that helps businesses create lasting legacies of raving, loyal fans through their mind-blowing customer experience. With a background in the luxury hospitality industry and years of providing tech and integration support to high-level business owners, Katrina has a unique ability to view digital business from a customer-centric lens. Knowing how automated and impersonal the digital business world can be, she is on a mission to bring customer experience and the human element to the forefront of online businesses.   In This Episode [00:00] Welcome to the show [06:09] Meet Katrina Scarlett [07:42] What Katrina is all about [10:11] Avoid this purchase-centric mindset [12:46] The customer service loop [18:08] Practical ways to keep the cycle moving [23:09] Leveraging your current customer base [38:09] Dealing with difficult client interactions [55:54] How to connect with Katrina [58:11] Outro Quotes  “I’m on a mission to help people bring the human element back into, or into, online business.” [7:43] “You have to think about your customer journey and the customer experience that you’re offering in your business as an infinite loop.” [13:31] “I have one rule for myself every single day and it’s doing at least one thing as an act of service for somebody else that’s not on my to-do list. [35:03] “We don’t get better as human beings when we just avoid conflict.” [42:54] “Once you can get really clear on who you serve, but as well who you don’t serve, you will save yourself a lot of heartache. [46:35] Links Add guest links they shared in the interview form as well as any pertinent links shared during the interview FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Find Katrina Scarlett online  Follow Katrina Scarlett on Facebook Get the complimentary guide: "5 Customer-Centric Emails Every Business Needs In Its Arsenal to Create Raving, Loyal Fans" Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned The Go-Giver, by Bob Burg The 5 Love Languages, by Gary Chapman The Five Languages of Apology, by Gary Chapman & Jennifer M. Thomas
11/28/20221 hour, 39 seconds
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308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.  Key Takeaways Create great online events that people want to engage with and helps them to reach their specific goals. Grow a solid email list to start relationships that turn into jobs. Break things down into practical steps to prevent becoming overwhelmed with starting a summit. Lean into summits for long-term growth for your business that will lead to sustainability. About Krista Miller At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to  higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. In This Episode [0:00] Welcome to the show! [4:37] Meet Krista Miller [5:31] What is a summit? [9:00] Making an online event GREAT [11:57] Krista’s first summit [14:48] How video businesses can use summits [20:18] The importance of a strong email list [25:47] Structuring a summit [30:11] Paid versus free summits [40:35] Overcoming the feeling of being overwhelmed [43:19] Krista's tools for hosting great summits [48:49] Outro Quotes “There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52] “The sustainability is what I want you to have… I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27] “Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Get the Virtual Summit Funnel Roadmap  Follow Krista Miller on Instagram | Pinterest Join the Summit Host Hangout on Facebook Check out The Summit Host Hangout Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/21/202250 minutes, 18 seconds
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307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   About Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. In This Episode [0:00] Welcome to the show! [2:18] Meet Mike Kim [9:01] The importance of Mastermind communities [21:58] You are the brand [29:11] Marketing to build relationship, not close sales [32:20] Building a client relationship from nothing [37:44] Do I have to be a personal brand? [49:16] Outro Quotes “I believe you have to stay close to the fire of growing people, that’s it.” [10:10] “If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47] “Consistency is often greater than intensity.” [16:36] “But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15] “Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]   Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Mike Kim online Connect with Mike Kim on LinkedIn Get your copy of The 5-Step Formula to Write Your “About Me” Page Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube Join Mike Kim’s Mailing List Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/14/202251 minutes, 15 seconds
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306. 5 Things That Have Made Our Business Achieve Massively More Than Without ‘Em

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.  Key Takeaways  It takes intentionality to control your business instead of being controlled by your business. Start with the end in mind to set long-term goals and then break them down into achievable steps. Marketing without a clear strategy is a waste of time. Implement these 5 things to see massive growth and clarity in your business. in This Episode  [00:00] Welcome to the show! [11:43] Breaking down long-term goals into achievable steps [15:40] Step #1 - review the previous 90 days [20:14] Step #2 - revisit long-term goals [24:45] Step #3 - core values, focus, and market strategy [30:31] Step #4 - set new goals [34:56] Step #5 - IDS (Issue - Discuss - Solve) [41:53] Practical resources to help your business thrive [44:58] Outro Quotes  “I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45] “That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Traction, by Gino Wickman The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman
11/7/202246 minutes, 11 seconds
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305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life. Key Takeaways Tap into the recipe of success for creating insanely sharable content. Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment. Personal mastery is one of the most important things that you can develop in your personal and professional life. About Dr. Eugene Choi Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level. In This Episode [0:00] Welcome to the show [6:18] Meet Dr. Eugene Choi [8:52] Dr. Choi’s early career and intro into filmmaking [12:41] Breaking down viral success for content [14:31] Getting to the emotional “a-ha” moment [18:17] The 4 phases of awareness [22:49] Using these techniques to pitch a brand story [29:54] Developing a niche to better understand your clients and guide them to awareness [38:03] Utilizing the pitch technique for any type of video [42:11] Achieving self mastery to remain at your highest level of creativity [48:40] Connect with Dr. Choi [49:38] Prioritize your relationship with yourself [53:59] Outro Quotes  “How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31] “It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22] “That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38] “If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Studio Sherpas Mastermind Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Dr. Eugene Choi online and access free training Follow Dr. Eugene Choi on Instagram Dr. Eugene Choi’s podcast The Neurohacking Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/31/202255 minutes, 30 seconds
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304. Video Retainer Client Tips with Tony Gnau

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. In This Episode [0:00] Welcome to the show [5:14] Meet Tony [7:32] Finding fulfillment in visual storytelling [9:34] The immense value of Content Marketing [19:27] Video production client retainer model [25:06] Auditioning for clients that align with your core values [31:26] Details of Tony’s retainer system [35:17] How to bring out your client’s story [39:59] Best practices for interviewing [44:23] Tony’s book [49:48] Outro Quotes "Do both. Don’t just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07] “When you have this retainer thing setup and someone signs up for it, it’s like holy cow, we just get a check every single month!” [21:44] “We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let’s set ourselves up for as much success in that area that we can.” [24:43] “Instead of just out of desperation taking on any client, it’s like hey let’s just dig in a little bit here and let’s make sure that we both are going to benefit from this relationship. If we do, then we’re both winning.” [26:24] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Tony Gnau online  Follow Tony Gnau on Facebook | Twitter Connect with Tony Gnau on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/24/202251 minutes, 38 seconds
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303. How Video Ads Can Work for Your Video Business with Kevin Anson

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.  In This Episode [0:00] Introduction  [3:17] Meet Kevin Anson!  [4:55] Building amazing clientele  [14:15] Kevin’s journey into producing video ads  [18:07] Developing the video formula  [18:57] Kevin's process for developing ads with a client  [24:07] Tips for getting new clients [29:31] Pitching credibility for your business  [35:19] Best practices for creating video ads  [41:11] How to start producing successful video ads for clients  [48:44] How to get in touch with Kevin  [52:01] Outro  Quotes “When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website’ or you know, it helped us fill the seats at an event, or whatever it is. That’s what this is all about and that’s the exciting part of it” [17:39]  “You have to think in the viewer mindset of ‘what’s in it for me’. The more success you’ll have with creating video ads like that for your potential clients.” [43:59]  “Yeah you might upset a client or two along the way but don’t let that stop you and don’t tell yourself that you’re not cut out for this because it happens to all of us.” [48:29]  Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Kevin Anson online  Download the Video Formula Cheatsheet 7 Figure Ads - Broadcast Channel  VidTao - YouTube Ads Made Easy Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/17/202253 minutes, 47 seconds
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302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.  Key Takeaways You need space to grow your business Hire someone else to do the busy work so you can focus on generating more money Be authentic online so as to attract the right clients About Jill Wise Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them. In This Episode  How Jill makes money and what it looks like today compared to early in her career [4:48] Thinking differently about the hours you work [8:36] What Jill removed from her workload and how she manages her time [12:25] Your team needs to be thinking about their time and how they fit in your business  [18:59] How to stop pitching yourself and have people come to you [26:13] You need to attract the clients you want to work with [31:56] Build your authority in order to charge more [34:01] How to improve your sales calls [37:02] Where to find Jill and some of her freebies on offer [42:27] Quotes “If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out… That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26] “All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group   Find Jill Wise online  Follow Jill Wise on Instagram | TikTok | Pinterest Learn the 4 Steps to Profit with Jill Wise Snag Jill's 6 Figure Schedule Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/10/202246 minutes, 20 seconds
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301. How This Filmmaker Went from Charging $400 to $17000 without Ever Hitting Record with Jude Charles

Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000. We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his previous clients' feedback. Key Takeaways  Road mapping gives the client confidence in your work before you start Road mapping also helps you see if the client is a good fit for you Remind yourself of the value you have created for others Put your mind to it and you can’t be stopped About Jude Charles For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. In This Episode  How Jude’s high school teacher changed the course of his life [4:29] Jude's business model of charging to roadmap a project first [10:04] How Jude increased his rate from $400 to $17K [14:32] It’s a win-win when you charge for road mapping or blueprints [18:54] The Video Blueprint Method [27:32] Jude’s new mission at the end of the year [29:09] Courage in your business [34:38] How Jude has the confidence to charge what he does [37:08] You can’t be stopped [42:59] Where you can find Jude online [47:02] Quotes “Your clients aren’t paying you to do video production. They’re paying you to lead them through the process.” [25:16] “For those of you who are probably thinking, “Should I really be charging for a plan of some sort?” it's also important for you to interview the client. They may not be the right fit for your business.” [25:43] “You can operate out of a place of fear or a place of courage. The reason I’ve gotten to $17,000 for road mapping or 6 figures for a project is constantly stepping into courage even when I don’t believe.” [36:56] “People like to ask, “What if it fails?” What if it doesn’t? Instead of, “What’s the worst that could happen?” What’s the best that could happen? [39:59] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Video Blueprint Method Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Jude Charles online  Follow Jude Charles on Instagram | Facebook | Twitter Roadmapping Strategy Session Dramatic Demonstration, by Jude Charles Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/3/202250 minutes, 28 seconds
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300. 5 Essential Business Lessons I’ve Learned Over 300 Podcast Episodes

Today I celebrate 300 episodes with a look back at 5key things I’ve learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they’ll help you too, no matter where you find yourself on the journey. Thank you to all who have been listening. Whether you’ve heard 300 episodes or 3, I hope this podcast has helped you grow your business in some small yet significant way. Key Takeaways Don’t wait until you know everything to start; just start and you’ll learn as you go. Being honest and vulnerable in your business will pay off in the end. You can’t go wrong if your mission is to help people. In This Episode Five things I’ve learned over 300 episodes [6:41) Getting clear on your mission will help you stay focused (8:50] Authenticity is life-giving [14:25] The best way to build a business is to give [21:03] Community is everything [27:52] You need to launch in order to learn [33:19] Quotes “Without knowing who you really want to serve, who you find fulfillment in, and then understanding what is it that they need – how can video help them (or whatever line of work that you might be in) – when you can know those things then you have a mission.” [12:47] “Newsflash! The only secret sauce is you. Everybody can find all the things that they want on YouTube… for free.” [26:15] “Go ugly early. Don’t wait until your website is done. Don’t wait until you’ve got the perfect email funnel. Don’t wait until you’ve got your favorite logo. Don’t wait until your demo reel is finished and perfect. Ship it, stop holding back, stop not doing the thing that you feel really called to do because you want it to be perfect.” [36:31] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
9/26/202242 minutes, 3 seconds
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299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman

“It was the best of times, it was the worst of times…” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.  Key Takeaways Your story should have a beginning, middle, and end. Don’t ignore the process; the process is where the story is. Universal themes help your target audience engage better.  About Margot Leitman Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.  She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.  In This Episode When Margot realized she was a storyteller and how she manages her time [7:11] The bonus of writing non-fiction over fiction [9:58] Components of telling a great story [12:11] The best way to structure your stories [24:01] How Margot helps businesses tell better stories [26:13] How Margot created the job of storyteller for herself [28:23] What every story must have so people can relate to it [31:09] People like to hear the results, but the process is where the story is [36:45]  Quotes “How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]   “Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Margot Leitman online  Follow Margot Leitman on Instagram | Twitter | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
9/19/202244 minutes, 35 seconds
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298. The Remarkability Formula for Filmmakers with Rich Brooks

Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission. We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then this episode is for you!   Key Takeaways Offering services outside your normal scope is a great way to get noticed. Becoming a thought leader will help you get found. You want to attract the right type of client and not everyone is the right client. Reframing your business offering can help you stand out. About Rich Brooks Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.  He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. In This Episode How social media has evolved over time [06:31] Reasons for growing your business and how to make attract the right people [08:18] Growth can mean many different things [11:36] The remarkability formula and the four lenses to examine your business [12:20] What is an extrinsic offering [15:49] How to find an extrinsic offering that stays in line with your mission and goals [18:18] Reframing your business to stand out [31:20] Investing in your brand is a worthwhile investment [35:00] What does Flyte New Media offer and how to get in touch [37:31] Quotes “What makes you unique? I feel that when you go through this process what you end up with is a very clear understanding of who your ideal customer is and how to create high barriers to competition, and then also when you’ve done this work and makes your marketing so much easier and more effective.” [14:01] “Sometimes doing something novel only lasts a little bit. Like you only have the front runner status for only so long and then everybody’s doing it. But other times, because you are the first, that actually lasts a long time.” [29:49] “Start inside, but don’t be afraid to collaborate, and don’t be afraid to hire a professional that’s within your budget.” [37:21] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Rich Brooks online  Follow [guest name] on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
9/12/202241 minutes, 13 seconds
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297. How to Optimize Your Health to Maximize Your Impact with Dr. Samuel Shay

Looking after your health is an integral part of being an entrepreneur because if you’re not healthy enough to operate the business, especially in the early days, then who will? Dr. Samuel Shay's mission is to give busy entrepreneurs health freedom so they can get back more time, more money, and more years of life. Using genetic testing, Dr. Shay can help you find that unique diet that’s suited specifically for your particular genetic composition, meaning you’ll know exactly what diet is the best for keeping you healthy and making the most of living the entrepreneur lifestyle. Key Takeaways A resilience budget is just as important as a marketing budget There is a cost to poor health You need to know your genetic predisposition toward certain diets  About Dr. Samuel Shay Dr. Samuel Shay, DC, IFMCP helps busy, health-conscious entrepreneurs, moms, and mom-preneurs add an extra 5 healthy years of life, liberate $50,000, and add 50 extra quality minutes a day so that they create more freedom for themselves and others. Dr. Shay walked his own health journey from being chronically unwell from age 6-18, including severe fatigue, anxiety, digestive problems, chronic pain, severe insomnia, and poor nutrition. He dedicated his life to natural medicine to get himself and others well, which led him to genetics testing. Dr. Shay has recently authored a new free eGuide that explains the 5 layers to determine your optimal diet, including the foundational genetic layer which determines if you are keto, paleo, mediterranean, or high-carb, as well as your genetic reactivity to gluten, lactose, caffeine, alcohol, histamine, and other food allergens. In This Episode Dr. Shay’s motivation for helping entrepreneurs, especially single parents [3:55] As an entrepreneur, you need a resilience budget so you can increase your capacity [8:46] Drinking coffee is a red flag to resistance building [11:38] The traps entrepreneurs fall into [15:19] How to prevent burnout and get back 5 extra years of life [17:48] Identifying your optimal diet using genetics [22:42] Why this model is so widely accepted [35:06] Where to get the genetic testing [37:19] Quotes “You are an integral part of the entire business. Therefore, your resilience determines a huge part of the success of the business. And why entrepreneurs do not budget for– Just like to have a marketing budget, they don’t have a resilience budget. That’s craziness to me.” [10:41] “What is the point of being an entrepreneur? It is to create and do what other people are not willing to do in order to have a life other people don’t have while creating positive meaningful changes in society. So, you want to be able to enjoy the fruits of your labor.” [18:20] “We can recommend the best diet in the world but if someone is not willing to do it and they’re not willing to work through whatever that thing is to get past it, then we have to adapt and we have to take that seriously.” [31:36] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Dr. Sam Shay online  Follow Dr. Sam Shay on Instagram | Facebook Download the free e-guide: 5 layers to determine your optimal diet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
9/5/202244 minutes, 48 seconds
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296. Mental Health Practices for Filmmakers with Kambria Evans

As creative business owners, sometimes it’s hard to balance our artistic side with our business side. Kambria Evans, a teaching and learning consultant, will help you figure this out as she shares some great mindset changes and techniques that will help you grow your business while keeping your mental health in check. Key Takeaways Most creatives have both a creative side and a business side; you need to use each side appropriately Stop comparing yourself to others Your business should grow to serve the stage of your life you are currently in About Kambria Evans Kambria Evans, The Teaching & Learning EMDR Consultant, has 18 years of expertise developing impactful learning experiences for healthcare providers. Known for teaching with chops and getting evidence-based results, her innovative ideas and trainings have been published (14 times) in peer-reviewed medical, psychology, and education journals such as Academic Psychiatry and Academic Medicine. Kambria is the former Director of Education & Quality Improvement at Stanford Medical School, has two Masters Degrees in Psychology and Education, and has extensively trained in EMDR and relational complex trauma. After teaching and leading research at Vanderbilt University and Stanford School of Medicine for 20 years, the standard of excellence that she's practiced is paramount in supporting therapists creating a practice that serves them. Sharing all that she knows with therapists, so that they may share their own voices with the world, is her life’s work. In This Episode Finding your inner child and how accessing different parts of your personality can help you accomplish what’s important [5:18] How to make the creative part of you work with the business part of you [10:34] Creating stuff is hard work, take the pressure off from getting people to see what you create [16:29] How to overcome impostor syndrome [22:53] How to be content with where your at and make it more fun [31:33] Your business growth should be on your terms [33:40]  Quotes “As creative business owners we almost feel this pressure that we’re supposed to have all of these parts as developed as our creative part and I don’t know that’s realistic.” [16:17] “If you’re gonna survive you’re gonna have to accept that you’re learning all the time and you’re always growing” [24:33] “The brain doesn’t care what time it is, your brain does not actually care if it is the present, the past, or the future because what your brain is always trying to do is it’s trying to take any limited experience you’ve had to inform the narrative of what’s gonna happen in an hour, and what’s gonna happen ten years from now” [27:34] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) The Alter Ego Effect, by Todd Herman Find Kambria Evans online  Subscribe to get The Zero Disturbance Welcome Bundle Follow Kambria Evans on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/29/202243 minutes, 47 seconds
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295. Why Being Self-Aware Is Crucial to Ongoing Success with Nick Nanton

On this week’s episode, Nick Nanton, 22-Time Emmy Award winning Director and Producer, tells us how important it is to have those big dreams and goals but also why you need to be realistic with your next step. He drops some wisdom on how to be more self-aware and how that will help you connect with more people both through the lens and with clients and colleagues. He also talks about the importance of having a solid team around you so you can focus on the things that you are uniquely gifted at. Key Takeaways Building momentum is the key to getting things done Have big dreams but also set smaller goals that will make you happy Stay in your lane and build a team around you to do the rest Everyone has a unique story to tell  About Nick Nanton From the slums of Port au Prince Haiti with special forces raiding a sex trafficking ring and freeing children to the Virgin Galactic Space Port in Mojave with Sir Richard Branson, 22-Time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE.  As a storyteller and Best-Selling Author, Nick has shared his message with millions of people through his documentaries, speeches, blogs, lectures, and best-selling books. Nick’s book StorySelling hit the Wall Street Journal Best-Seller list and is available on Audible as an audio book. Nick has directed more than 60 documentaries and a sold out Broadway Show (garnering 43 Emmy nominations in multiple regions and 22 wins), including: DREAM BIG: Rudy Ruettiger LIVE on Broadway Visioneer: The Peter Diamandis Story Rudy Ruettiger: The Walk On Operation Toussaint The Rebound Nick has shared the stage, co-authored books, and made films featuring: Larry King Dick Vitale Kenny Chesney Charles Barkley Coach Mike Krzyzewksi Jack Nicklaus Tony Robbins Steve Forbes will.i.am Sir Richard Branson Dean Kamen Ray Kurzweil Lisa Nichols Peter Diamandis And many more Nick specializes in bringing the element of human connection to every viewer, no matter the subject. He is currently directing and hosting the series “In Case You Didn’t Know” (Season 1 Executive produced by Larry King), featuring legends in the worlds of business, entrepreneurship, personal development, technology, and sports. In This Episode Creatives need to make a good living so they can make bigger and better things [3:11] It’s important to have big dreams but you need to have realistic expectations [5:46] Momentum is hard to build but it’s crucial in getting to your dreams [12:17] Nicks greatest superpower [14:46] Branding is nothing more than good storytelling [17:01] When you realize your message is more important than yourself, that’s when breakthrough happens [20:52] Quotes “You were probably born into this world with innate gifts that were probably beaten out of you for 13 to 15 to 17 years, in college, or undergrad, or grad school. l and all we really need to do is look to what are those things that were beaten out of us that we are really gifted at when we were 0-5 like how do we get back to just doing those things.” [8:19] “Literally all we get is this journey, so like try to find a way to enjoy it and try to set milestones and goals that will make you happy when you achieve them because you haven’t placed yourself outside the realm of possibility.” [13:59] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Nick Nanton online Follow Nick on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/22/202229 minutes, 2 seconds
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294: Book More Clients with This Approach w/ Chis Savage

Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back. Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing. Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale. Key Takeaways Seeing real people from your business helps your clients better connect with you Making great content actually promotes yourself as a company that does what it says Embrace the small size of your business as lots of businesses are looking for that About Chris Savage  Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia's products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co. In This Episode  What is Wistia and how can it help you add valuable data analysis for your clients that will make them come back again and again [6:45] Do people want to see more human videos rather than graphs and graphics [20:01] The power of putting people from your business in your videos [23:50] Why compelling content is more important than good looking content [31:48] Don’t be afraid to reveal that your a small business [33:26] How small teams can make engaging content that also markets themselves [35:16] How Wistia budgets their marketing and gives their team space to create [39:35] Quotes "You're missing a huge opportunity if you’re not using human beings to build that connection directly.” [22:33] “We are afraid that people are gonna judge us based on how we look and it’s actually, they’re gonna judge us because they have no idea what we’re capable of and what we care about. It’s not about how we look, that’s not it, but that’s the normal human instinct.” [31:48] “If you don’t have a video that markets yourself, then maybe you don’t really believe in it, and if you do, you get the meta benefits instantly. It’s like, oh, look at the clever thing this company’s doing to market themselves, doing the thing they say that they do.” [37:55] “You know the old adage of the cobbler's kids get no shoes. I think flip it around and say if the cobbler's kids have sick shoes then everyone wants those shoes, like, "Where do you get those shoes, buddy? I want those shoes." I think it’s just that; if you make sweet stuff promoting yourself, you get the benefit of it actually promotes yourself and it proves to people that you can make that kind of content.” [39:10] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Chris Savage online  Follow Chris Savage on Twitter Connect with Chris Savage on LinkedIn Follow Wistia on Instagram | Facebook | Twitter One, Ten, One Hundred Series Gear Squad vs Dr. Boring Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/15/202245 minutes, 40 seconds
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293. How to Increase the Speed of Your Post-production Workflow by 5X with Scott Markowitz

Remember when your mother used to tell you that just because everyone’s doing it doesn’t mean it’s the right thing to do? Well, today’s show is all about that. Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he’d been using for years) has increased his efficiencies drastically and helped him deliver in record time.  Key Takeaways How to pitch yourself outside of your niche audience Changing your software might speed up your post-production workflows About Scott Markowitz After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable. That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching. In This Episode  How Scott markets to his niche but still gets work outside of it [08:33] Why does the post-production industry keep things so complex [17:43] The best software to use to streamline the process [21:03] Why you should start out with Final Cut Pro and the learning curve with switching platforms [27:25] What is Reinvention Studio Lab and how can you find out more about Scott [31:42] Quotes “I get stuff away from people‘s heads down to their heart… They’re more malleable that way. They’re more, you know, gushy, and they’re ready to get sold.” [16:18] “It’s not the technical aspects of what you’re doing that makes you special; it’s the creative and artistic aspect of what you do.” [21:03] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Reinvention Studio Lab Find Scott Markowitz online Follow Scott on Facebook | Instagram Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/8/202237 minutes
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292. How to Redeem Your Time and Make a Bigger Impact with Jordan Raynor

If you don't have time to listen to today’s episode because you are too busy responding to emails and Slack messages, then you need to make time because today Ryan is going to help you get that time back… and more! Jordan Raynor is a bestselling author and his latest book “Redeeming Your Time” is full of great wisdom and tips to help dynamic business owners and CEOs create systems and hacks that help them focus on what’s important in their businesses, growing it! Key Takeaways  Having a system in place will help you scale your business Budgeting your time is crucial to being more productive Your clients want ideas and creativity and you can’t deliver on that if you’re tied up with emails all the time About Jordan Raynor Jordan Raynor helps Christians respond to the radical, biblical truth that their work matters for eternity. He does this through his bestselling books (The Creator in You, Redeeming Your Time, Master of One, and Called to Create), podcast (The Call to Mastery), and weekly devotional (The Word Before Work)—content that has served millions of Christ-followers in every country on earth. In addition to his writing, Jordan serves as the Executive Chairman of Threshold 360, a venture-backed tech startup that Jordan previously ran as CEO following a string of successful ventures of his own. Jordan has twice been selected as a Google Fellow and served in The White House under President George W. Bush. A sixth-generation Floridian, Jordan lives in Tampa with his wife and their three young daughters. The Raynors are proud members of The Church at Odessa. In This Episode Why you need a system to scale your business [8:42] The mission behind Jordan’s message [13:56] The most productive person who ever walked the earth [18:23] Open loops explained and how closing them relieves stress [22:44] Why you need a budget for your time [30:43] 3 steps to help you not get distracted by your inbox [36:05] What your clients want the most [39:57] Why you don’t need to answer your emails immediately, and some great email hacks [41:24] Quotes “The work we do in this world, especially as creators, is not just a means of earning a paycheck. It is a means of doing the thing the creator God made us to do.” [15:08] “Creation is not a product, it's a project, and I’m drafting you into service to take this world and fill it with great things that make this world more beautiful and more useful for your fellow humans.” [16:04] “You don’t actually have to do the actions, you don’t actually have to close the open loops in order for your brain to let them go you just have to externalize them in a single system, outside of your brain, that you know you’re gonna come back to you within a reasonable period of time.” [25:20] “What your clients want most is not instant responses from you. What they want are results, and creativity, and new ideas that move their businesses forward, and you can’t produce your best ideas and your best work if you’re constantly playing ping-pong with emails and Slack messages” [40:30] Links Redeeming Your Time, by Jordan Raynor The Creator in You, by Jordan Raynor FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Jordan online Follow Jordan on Instagram Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/1/202250 minutes, 33 seconds
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291. The Secret to Getting Things Done in Your Video Business with Rachael Mueller

Are you overwhelmed with all the things that have to get done in your business? Need more time to think big picture, set goals, and cast vision? Then you need to listen to today’s episode. Rachael Mueller is a systems expert who helps entrepreneurs and business owners identify bottlenecks and inefficiencies in their businesses. She recently helped Ryan streamline his business systems and because she did such a great job he got her on the podcast to share some of her wisdom with you. Key Takeaways  Time auditing is a key way to identify where you can be more efficient The best project management software to use is whichever one you’ll actually use  Don’t think of projects as one big job break them down into smaller tasks You need to give yourself space to come up with ideas and set the vision About Rachael Mueller Rachael Mueller is a real estate investor, turned Virtual COO + Systems Expert. When she’s not helping visionary entrepreneurs banish overwhelm, fuel their productivity, and streamline their businesses, you can find her in the kitchen whipping up a new recipe or traveling the globe. In This Episode  Finding your specific niche [5:24] The benefit of having an outsider look at your systems [8:33] The importance of time auditing in your business [12:50] Why you need to get your thoughts out of your head and what to do with them once they’re out [18:37] You need to give your mind the freedom and the space to think and dream [30:06] How to achieve those big overwhelming projects and stop putting them off [33:29] Quotes "You don’t know what you don’t know right, and when you’re so used to what you’re doing and how you’re running things it can also be very easy to say well this is how we’ve done it, it works fine let’s just keep going because that’s comfortable it’s easier. When you actually take that step back and you have someone else come in, you switch things up, there’s a lot of potential to make things really work in a really powerful way for your business.” [12:14] “The simplest fix no matter where you are in business, is get used to not keeping things in your head” [18:57] “We actually get dopamine when we complete things on our to-do list and so that momentum continues to build and you actually will end up getting more done in a faster amount of time, versus just having that big thing sitting there looming over you and being paralyzed on how to actually accomplish it” [34:54] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Rachael Mueller online Follow Rachael on Facebook | Instagram | Pinterest Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/25/202241 minutes, 8 seconds
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290. How to Make Social Media Work for Your Business

A Social Media Marketer is a full-time job in many businesses but, if you’re small, you probably find that you're doing it yourself. In this episode, Ryan talks through how better to use that time you spend crafting the perfect post for Instagram and then then re-formatting it for Facebook and TikTok. Stick around because, at the end of the episode, Ryan gives you some of his own tips and tricks to make social media work for you, including giving you permission to not have to use every platform around. Key Takeaways  You don’t need to market your business on every social media platform. Pick the ones where your clients are. Building relationships might have a better return on investment than social media marketing. In this changing climate of social media rules and algorithms, it’s crucial to have your own email distribution list. In This Episode  How Ryan initially built his business on social media [5:26] Why you need to find your niche and your ideal place to invest in marketing your business [8:48] The cost of social media and how to get the best ROI [13:58] The importance of investing in relationships and the long term investment it can reap [17:57] Why you need to have a strategy and a goal for your social media posts [21:56] Tips and tricks to make social media work for you [24:19] Why you need to build your own email list [36:06] Quotes "If you realize that by spending one hour a week with somebody, by taking somebody out to lunch once a week and spending $50 on a nice lunch, that’s probably going to have a bigger impact than posting on social media every day.” [13:12] “Another freedom that I want to give you is to not use all the platforms. Focus on one, pick one, and let that one be a home. And pick the one that you’re not going to have to work the hardest on, so don’t just pick Twitter because everybody’s on Twitter. Pick the one where your specific audience is spending time.” [30:53] "Show your face, show your team. The best sales and marketing is where you are building trust with your ideal clients, and the best way to build trust is to show up and let them see you.” [32:47] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Additional Links: Check out the full show notes page What’s your question for the podcast? Share a video or audio response! If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  
7/18/202241 minutes, 28 seconds
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289. How to Use Video To Market Your Corporate Video Production Company

Today Ryan talks with Jeff Sieh, host of Social Media News Live. Jeff has been in the content creation game for many years now and, on the show, we discuss how to use your current relationships to co-create content and potentially score some free gear in the process. Jeff shares some great advice on marketing your business on social media platforms and why you don’t need to be on every platform to make an impact. Jeff also shares his thoughts on what’s currently going on in the podcasting world and answers that question every podcaster is asking, should I record both audio and video when I create a podcast? KEY TAKEAWAYS Don’t wait until you have a huge following to start; start now! Look for opportunities to use what you already have in your hands or at your disposal.  Recording both audio and video with your podcast allow you to repurpose our content. Don’t compare your business with other companies who are doing everything on every platform.  ABOUT JEFF SIEH Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. IN THIS EPISODE Creative ways for video producers and filmmakers that they may not have thought of to use their skills to make money [10:10] How you can use your current setup to become an influencer [19:30] What’s happening in the world of podcasting, should you have video and audio? [25:11] How to use social media to advertise your business [28:45] Jeff shares a great reason for going live and how he builds his audience [33:45] Jeff shares his process after going live and how he repurposes his content in multiple places [39:45] QUOTES “Most companies now are seeing the value of repurposing and splitting up those events, and they're going to need editors and people who understand the skillset of how to tell a story in video in a concise way. They're going to need that, for people to take that content that's been produced and repurpose it” [16:21] You have to look at your audience and who you're trying to serve, because number one, you're not going to get any clients probably from Tik Tok. Nobody there has the budget to probably buy your services. The same thing, you know, Facebook, you know, probably not Instagram reels even, are they really there to buy a corporate video? Now LinkedIn, that's where I think that I would double down because LinkedIn live has done really, really well for me” [30:52] The longer I've been in this business, the more I've found that almost everybody I know has struggled with imposter syndrome, almost everybody. And if they say they haven't, they're lying” [44:59] LINKS FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Jeff Sieh online Follow Jeff Sieh on Instagram | Facebook | Twitter Tom Webster’s Newsletter Jeff’s Volley Chat Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/11/202248 minutes, 7 seconds
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288. How to Break the Glass Ceiling in Your Commercial Film Business

We all know there can be a lot of struggle in leveling up your business to get that successful, well-balanced lifestyle you dream of—booking bigger jobs and reaching better clients, right? Today I’m joined by Daren Smith, author and founder of Craftsman Creative, who discusses his career arc from owning his first business doing post-production sound, then becoming a producer for both film and TV, to his role now as an author and educator for other business owners, helping to initiate the mindset shift that will get you there. Daren talks about transforming your mindset from one that limits growth to one that will empower you to achieve your highest goals, and how that mental shift will make ALL the difference in where your business can go. We compare some of our early career experiences and the ways we were unknowingly holding ourselves back—and how we each were able to make the necessary changes to course-correct and begin booking the jobs we always wanted. After hearing Daren talk about the things he’s learned along the way, and how a five-figure creative can become a six-figure business owner, you’ll be motivated to examine both your mindset and your business practices to see how you can do the same. Today Daren gives some great tips for creators who want to change their mindset and help them understand their value in the marketplace. What do you think? Could a mindset shift be a game changer for your business? Key Takeaways  If you don't have the right mindset, it doesn't matter what you try, you’ll get frustrated and end up jumping from one thing to another. Examine ways we were unknowingly holding ourselves back.  Making necessary changes to course-correct and begin booking the jobs we always wanted. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Find Daren Smith online and get a free, five-day email series on how to take your creative business to the next level. Follow Daren on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/4/202249 minutes, 46 seconds
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287. The Power of Vulnerability with Mark Ostach

On this week's episode of the Grow Your Video Business Podcast we’re getting vulnerable…really vulnerable. Mark Ostach joins the show this week to dive deep with Ryan and share their emotional experiences and how helping others win can help make you a winner in return. Ostach’s goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. He’s done this with organizations that include Universal Studios, Detroit Pistons, Rocket Mortgage, Comerica Bank, Detroit Regional Partnership, DTE Energy, Consumers Energy, Michigan Economic Development Corp, Honigman, LLP, Thermo Fisher Scientific, BASF, Allstate, Hitachi, and others. Listen to the Courage to Connect podcast Follow Mark on InstagramHow has being vulnerable helped you in your life and your business? Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/27/202243 minutes, 45 seconds
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286. Dealing With Last-Minute Client Requests

How do you react when you get a call, text, or email from a client or a potential client that has a last-minute urgent request? Do you drop everything you’re doing to help your client? Does it de-rail your plans and stress you out? This week on the Grow Your Video Business Podcast Ryan goes solo to break down this all too often occurrence in the video industry and gives some incredibly helpful insight on how to deal with the dreaded last-minute request. We all love getting new clients, but this episode will help you to understand that sometimes the answer needs to be no. Ryan shares the importance of having boundaries, the top 5 things to consider before jumping into a new project, the importance of building a community, getting clear on deadlines, budgeting, and much more!  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/20/202226 minutes, 24 seconds
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285. How To Build the Right Team with Cassie Daniels

Look…we all know that building a team is difficult. It’s time-consuming, mistakes are easy to make, and when you do make them they tend to be expensive. This week on the Grow Your Video Business Podcast we deep dive into the team-building process with our guest Cassie Daniels. Cassie is the owner of Brisbane-based video production company Builds by Captive Media. Their mission is to help construction industry businesses to build trust and be remembered by improving the quality of their content. Captive Media is also a huge fan of doing good and a proud member of 1% for the planet donating 1% of gross revenue to environmental not for profits. Cassie built the business after leaving her job of over a decade in corporate management and pursuing her goals of building a successful business in the creative industry. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  
6/13/20221 hour, 59 seconds
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284. How Funny Videos Will Make You More Money with Joseph Wilkins

Think back to your favorite commercial that you’ve ever seen…there’s a good chance that it was a funny commercial wasn’t it? There’s something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Find Joseph onlineFollow Joseph on Facebook | TwitterConnect with Joseph on LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/6/202250 minutes, 53 seconds
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283. Level Up Your Social Media with Elise Darma

This week on the Grow Your Video Business Podcast we’re uncovering all the secrets to leveling up your social media game, without having to learn any dance trends. Elise Darma, is one of the greatest at helping not-so Insta famous business people make real revenue directly from social media in a manageable and sustainable way. She shares her step-by-step process on how to build an effective social media plan to reach your ideal audience, the different kinds of videos that attract the most traffic, and how to avoid the trap of perfectionism. Elisa has helped over 30,000 people truly grow their businesses, sell more programs and make more money. Enjoy! Find Elise Darma online Follow Elise on Instagram | TikTok | YouTube Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/30/202252 minutes, 14 seconds
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282. How To Diversify Your Income and Have More Fun with John Owens

Welcome back to the show! This week we’re jumping in with John Owens of Frame Voyager to uncover some tried and true tips to help you diversify your income and have more fun while you’re doing it! John Owens is the director of Frame Voyager and he's an avid black magic design user. John drops so many gems about how he does his Youtube editing, the best editing software, and the importance of connections and being authentic to yourself when growing your business. How are you creatively diversifying your business? Follow John on YouTube | Facebook | Instagram Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/23/202253 minutes, 38 seconds
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281. How To Create Viral Videos with Amanda Vernaci

Have you ever thought about using the content that you create in your video business to generate revenue on social media? This week on the Grow Your Video Business Podcast, Amanda Vernaci joins Ryan to share her journey creating a DIY social media following of over half a million on Instagram and over 1.2 Million on TikTok. Amanda shares the tools, tips, and tricks that she uses to viral worthy content, how to be authentic, and how to train your audience to be consistent.    Amanda is a fearless, self-taught, DIY-er helping people transform their homes with their own two hands on her Instagram and Tik Tok accounts @comestayawhile! She shares real projects, real mistakes & real life. In the last 3 years, Amanda has grown her Instagram following to over 579k and recently hit the 1 million mark on Tik Tok! Amanda has 10 years of professional experience in website development and social media marketing. With her experience as a content creator, paired with her professional experience, Amanda has a wealth of knowledge and strategy to share with you. She has worked with over 100 brands and was able to turn her side hustle into a six-figure business and wants to help you do the same! Follow Amanda on Instagram | TikTok Take the course for Instagram Growth Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/16/202255 minutes, 45 seconds
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280. Finding Work-Life Balance with Mike Myers

What does success mean to you? How do you define it? This week on the Grow Your Video Business Podcast we want you to challenge your thinking when it comes to success. Ryan digs into work-life balance with Mike Myers, the real nitty-gritty of being an entrepreneur, how to create a business that gives you the freedom you want and much, much more.    Mike is a full-time video producer, wedding filmmaker, photographer and has recently added podcaster to his resumé; owner of May Morning Studios and Caret Film Company…getting his feet wet in the wedding industry, Mike started filming videos in 2011 and hasn't looked back since. He still thoroughly enjoys filming weddings through his wedding brand, May Morning Studios, and has expanded his passion toward commercial and corporate work with Caret Film Co. Find Mike onlineFollow Mike on Instagram | Instagram | Facebook | Facebook  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/9/202256 minutes, 43 seconds
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279. Creating A Successful Mindset with Lauren Johnson

This week on the Grow Your Video Business Podcast, Ryan sits down with Lauren Johnson, to  learn  about the power of mindset. If you find yourself struggling to cultivate a successful mindset, having difficulties meeting your goals or feeling stuck in your business, then get ready to take some notes because this episode is for you.   When you say yes to your client, who are you saying no to?   Lauren shares the concept of inverted thinking, identity shift, the importance of your mindset, creating and meeting goals, and why sometimes, saying no to some clients might be one of the best sentences that you can start implementing into your business   Lauren is a mental performance coach and speaker. Prior to opening her own consulting practice, Lauren served as the Mental Conditioning Coordinator for the New York Yankees. She received her Master's Degree in Performance Psychology from National University. Lauren helps elite individuals develop mental toughness so they can perform their best regardless of circumstance. Find Lauren Johnson online Follow Lauren on Twitter | Instagram | YouTube | LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/2/20220
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278. The Value of Having a Clearly Defined Prospect with Josh Usheroff

This week on the Grow Your Video Business Podcast Ryan sits down with Josh Usheroff to uncover some of the greatest growth hacks in the industry, how to find your niche, building a team, and much more. Josh Usheroff is a producer and cinematographer based in Montreal, Canada. Since 2008, he has been running Black Box Productions with his business partner Ben Goloff. Josh primarily works with brands and agencies to produce commercials and branded content. Past clients include Air Canada, Samsung, Budweiser, IBM, BMW, Mattel, and many more. Over the years, he's filmed videos with countless celebrities, 3 prime ministers and the Dalai Lama. He's directed music videos for Broken Social Scene and Martha Wainwright, as well as DP'd projects with Sam Roberts Band and Azealia Banks. Whether working with brands or musicians, Josh always strives to insert craft and creativity into his work. He's currently launching a new video agency called The Fun Machine focusing on the toy and gaming industry. Today, he's going to share with us his lessons from the field after operating a production company for over a dozen years... Find Josh Usheroff online at BlackBox Productions & The Fun MachineFollow Josh on Instagram | Facebook | Twitter Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/25/202256 minutes, 38 seconds
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277. How To Avoid Bad Video Clients & The Power of Failing with Jeff Branch

How inspired do you feel about your business? If you’re not feeling fulfilled then get ready to take some notes, because this episode of the Grow Your Video Business Podcast is for you.  This week Ryan sits down with Jeff Branch to uncover some wisdom, support, and inspiration for your business. We talk about how to spot a bad client from the first conversation, and whether or not you should move forward with a client that doesn’t pass the gut check.  Jeff Branch is the Founder of Workshop Media in Raleigh, North Carolina. They provide commercial and documentary style video strategy and content to businesses that want to build better brand awareness, stand out among their competition, and generate leads. He started out as an indie filmmaker and realized that he could use his skillset to help businesses make more money, essentially - more over, he didn't have to be a “starving artist.” He could still flex his creative muscle and fulfill my filmmaking dreams by being a video producer for brands and helping them achieve whatever their goals are. Find Jeff Branch onlineFollow Jeff on Instagram | Facebook Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/18/202259 minutes, 45 seconds
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276. The Secret Power of Networking with Jeff Hamm

What type of return do you think you would get if you spent $12,000 on Facebook ads? This week on the Grow Your Video Business Jeff Hamm of Red Plaid Films joins Ryan to talk about how he spent $12,000 on Facebook ads and had ZERO dollars in return. In this episode we’re talking all about the power of networking and how you can use it to grow your video business without spending a ton of money to do so. Find Jeff Hamm onlineConnect with Jeff on LinkedInFollow Jeff on Instagram | Facebook | YouTube Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  
4/11/202258 minutes, 52 seconds
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275. How To Build A Great Team with Tim Lapointe

This week on the Grow Your Video Business Podcast, Ryan interviews Tim Lapointe to uncover some “ninja” strategies to help grow your business. Tim is working full-time creating video content for his church and has experience in the creative startup world, freelance, and documentary filmmaking. Tim shares his experience growing through the ups and downs of the filmmaking industry, how to create perspective, how to surround yourself with people you can trust, and why you need a like-minded community to thrive in this industry.  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  
4/4/202240 minutes, 8 seconds
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274. The Difference Between Working ON Your Business, and Working IN Your Business with John Rodriguez || Grow Your Video Business Podcast

Are you spending your time working ON your business, or working IN your business? This week on the Grow Your Video Business Podcast Ryan chats with John Rodriguez of 1UP Creative to talk about building a successful business using the Video Blueprint Method to guide his clients and position himself as a trusted advisor that has led to growth for not only his clients but his business as well. John also shares some of his goals and roadblocks that he has run into as a small business owner and different ways to overcome them.  Find John Rodriguez onlineFollow John on Facebook | YouTube | YouTube Key Takeaways Providing value to your clients is the best way to keep them coming back to your business Creating a roadmap is important to save time and money Networking is key to developing your career   In This Episode Meet John Rodriguez and his business [04:46]What are John's goals [07:32] How to provide value to your clients [09:01]How much energy does he put into his roadmap? [17:33]2 big roadblocks in his business [24:03] How many business conversations does he have with a client? [29:41] The video blueprint method [ 36:07]How to get in touch with John [48:42] Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/28/202251 minutes, 19 seconds
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273. What Video Clients are ACTUALLY Looking For with Graham Cochrane

Today's guest on the Grow Your Video Business Podcast is no stranger to the show. Graham Cochrane is one of the most talented and successful business owners that I know. He’s a business coach, a musician, and the founder of the Recording Revolution, one of the world’s largest and most loved online resources for audio recording and music production. Graham’s journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world.    Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you’re feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them. Key Takeaways Accepting the right guidance can lead you to create passive income stream You are more likely to take actions when you pay for a course. You should focus on guidance not an expert. In this Episode Meet Graham Cochrane [03:46] Let's talk about his book [07:29] Some actual steps to create passive income stream [17:02] Why pay for a course? [20:33] Are you looking for an expert? [37:27] Graham Cochrane best sales pitch [51:35] How to get his book [54:01] Links Find Graham Cochrane online Follow Graham on Instagram | Facebook | YouTube Recording Revolution Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/21/202258 minutes, 38 seconds
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272. Building Processes To Scale Your Business with Ken Okazaki

Have you ever heard the expression…’ Trust the Process’? It turns out it’s really hard to trust the process if you don’t have a process. This week we’re joined by Ken Okazaki, Video Marketing Strategist of Oz Media Global and he shares how he helps businesses plan, optimize, and launch their video campaigns. Today he shares all his wisdom about his business and how you should build processes for your business. He shares his experience in the field, how he built his brand, how to be consistent, how to market yourself and your brand, and much more. Remember we are here to work smarter not harder, and that's exactly what Ken brings to the show today. Enjoy! About Ken Okazaki Ken Okazaki heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He offers both done-for-you video agency services and specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of having worked with world-class clients who are household names, he’s been able to take what’s working for them, systematize the process to help businesses of all sizes. Ken enjoys working from home and traveling the world to meet face-to-face with business leaders – from first-time entrepreneurs to the biggest speakers globally – to guide them towards growth. Key Takeaways Learning how to build a process for your business is necessary to get to the next level. Creating a process for your brand demands strategy. In this Episode Intro [ 03:38]  Meet Ken Okazaki [03:55]  How he got introduced to the world of Studio Sherpas [05:32] How’s his team [10:25]  Where he spends his time in his business [11:16]  Who is running the show for his business? [12:17]  One of the biggest mistakes he regrets [15:13]  Where he wants to take his business [19:28]  The second and third most important position in his company [21:08]  How to have consistent income [22:40]  How is he marketing his business [27:57]  If video isn’t a thing what would he be doing? [30:03]  What gives him more fulfillment in his job [32:33]  Who’s his favorite presenter that he has worked with [33:19]  A book that impacted his journey [35:51]  Another game-changing tip [45:04]  How to get in touch with Ken Okazaki [49:14] Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Onward Summit 2022 Grant Cardone Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow Join Ken’s Video Marketing Community on Facebook Get your free gift: The 7 Figure Video Funnel Follow Ken on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/14/202252 minutes, 16 seconds
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271. Why You Should Trademark Your Brand with Trevor Ward

Should you trademark your brand? This week on the Grow Your Video Business Podcast, Ryan interviews award-winning documentary filmmaker, turned intellectual property attorney Trevor Ward. He’s answering all the questions you’ve ever had about trademarks, and some you probably didn’t even know to ask. Trevor shares his journey from filmmaking to law and if there's still a documentary filmmaker in his soul. If you are a small, medium, or large filmmaking company you should grab your pen and paper and listen to today's episode because we are diving deep into the trademark world. We’re talking about whether or not you should trademark your brand, the step-by-step process, how much it costs, and the risks that your brand is facing when you don't trademark it. About Trevor Ward Prior to becoming a lawyer, Trevor was an award winning documentary filmmaker and operated a small video production company for about 12 years (Red Eye Film Co.). He left the business because the last three feature docs that he attempted died in the water. On one, he spent about 1000 hours, his and other peoples’ money, and 2 years trying to make happen. After that experience, he did some soul searching and decided it was time for something new. He went to law school and now practice intellectual property law. Disclaimer Anything said in this podcast episode should not be construed as legal advice. This is purely for entertainment or educational purposes only. If you have specific legal questions, please consult an attorney in your state. Key Takeaways The importance of a trademark is to avoid consumer confusion.  Registering your trademark gives you stronger legal protection.  If you are not familiar with trademarks, you should hire an attorney to assist you.  In this Episode Meet Trevor [02:30]  A quick disclaimer [03:27]  How he switched from filmmaker to a whole different business [04:10]  Is there still a documentarist in the back of Trevor’s head? [06:32]  What’s intellectual property and why you should care about it [07:46]  What does intellectual property means to a small corporate filmmaker? [09:55] Should you trademark your brand? [12:47]  How to trademark your business [19:42]  A trademark funny story [23:41]  Can you still sell domains for a ton of money? [24:40]  Can you be sued by a big company? [27:20]  How much does it cost to trademark your brand? [28:25]  Is it really worth spending on a trademark? [29:29]  Trevor shares a “horror story” [30:10] Can Legal Zoom help you? [31:33] Why hiring an attorney is better than doing it yourself [32:16] What to do before you trademark your brand? [37:20]  How to stop someone from using your trademark? [38:20]  Trademark and tv shows [41:10]  How to get in touch with Trevor [42:47]  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Find Trevor Ward online Connect with Trevor Ward on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/7/202249 minutes, 39 seconds
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270. 3 Ways to Eliminate Fear of Failure, Remove Scarcity Mindset, and Grow Your Community

What’s really going to happen if you fail? Is it as bad as you’re thinking? What if the things you’re afraid of aren’t real? We’re keeping the vulnerability train rolling this week on the Grow Your Video Business Podcast, Ryan shares 3 ways to identify fear as a video business owner, how to eliminate the scarcity mindset, and how you can grow your community by offering to serve your competitors, that’s right…your competitors. Buckle up and get ready to confront your fears and grow your video business. Key Takeaways We often have an irrational fear of what will happen to us if we fail. It’s probably not as bad as we really think it is.   There is so much work out there. We don’t need to try to “crush our competition.” If we genuinely try to serve our clients, there will be enough work for everyone.   Offering to serve even your competitors opens up way more opportunities for growth than trying to go it alone.   In this Episode Scarcity Mindset [3:26]  Is there enough work?  [12:36]  Name that fear [14:00]  Affirmations [18:12] A servant’s attitude [31:50] Links Soundtracks: The Surprising Solution to Overthinking, by Jon Acuff Think and Grow Rich, by Napoleon Hill The Go-Giver, by Bob Burg Grabbin’ the Bag: A few thoughts on money, by Rob Bell Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/28/202234 minutes, 38 seconds
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269. Overcoming Imposter Syndrome

This week things get real…and real vulnerable on this week's episode of the Grow Your Video Business Podcast.  If you’re a creative, a business owner, or just a human being, you’ve probably experienced the beast we all know and loathe…imposter syndrome. Ryan shares his best practices for overcoming imposter syndrome and finding success over the last two decades. Ryan also shares 3 takeaways that he has learned from mastermind groups that will help you move the needle in your business and get where you want to be. Key Takeaways There’s no right moment to start your business, you should focus on creating a solid foundation and get things going from there. Create a mindset where you are focused on being the most helpful person you can be. You only achieve success by surrounding yourself with people that want you to succeed as much as you do. In this Episode Intro [00:05] My mastermind [02:28] When I first started in the business [05:46] My experience with The Video Business Academy [13:48] My experience with podcasting [16:08] How’s the foundation of your business? [17:03] My 1st big takeaway [23:52] Don’t be afraid to share your success [27:09] Don’t wait for your demo reel [30:37] My biggest takeaway [31:54] A takeaway recap [35:16] Links Get the ASCEND Method Cheat Sheet The Graham Cochrane Show Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/21/202238 minutes, 22 seconds
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268. 9 Mistakes To Avoid When Hiring Employees

One of the hardest parts of growing your business is handing off the work that you've mastered and hiring an employee that will allow you to grow and scale your business. This week on the Grow Your Video Business Podcast, Ryan breaks down 9 mistakes everyone should avoid when it comes to hiring employees. When should you hire? What is their role? What are their goals? Ryan uncovers some tips and tricks from almost two decades of experience to help you avoid some of the most common pitfalls when it comes to growing your business.   Key Takeaways There are different ways of hiring, and maybe hiring someone full-time and overwhelming this person with a lot of tasks is not the best idea. Creating processes and procedures early in your business is extremely important before thinking about hiring someone. Staying true to your core values should be the main idea behind your hiring process. You don’t need to hire full-time right away, you can always bring someone on part-time at first. In this Episode How to define roles [07:57] Being clear on what success means [15:50]  The importance of daily check-ins [22:49]  Weekly/Monthly Strategy Meetings [29:27]  Hiring out of Desperation [31:30]  Creating Processes & Procedures [38:18]  Feast or Famine [39:40]    Links Join the Grow Your Video Business Facebook Group Good to Great: Why Some Companies Make the Leap and Others Don’t, by Jim Collins The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business, by Patrick Lencioni Rocket Fuel, by Gino Wickman Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional LInks: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/14/202248 minutes, 23 seconds
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267. How To Level Up Your Motion Design with Cameron Pierron

One of the greats in the motion design industry, Cameron Pierron, joins Ryan on this episode of the grow your video business podcast to share his journey in the industry, and how he got started on his career back in 1999. For all those that think motion design is too complicated or maybe you struggle finding success with motion design in your videos, then this episode is for you. Cameron breaks down the ins and outs of motion design, how to create an impactful demo reel, and why you should have fun. Cameron has been a motion designer for over 20 years. He is a self-taught designer and animator who started off as a remote freelancer and has had the opportunity to build projects for studios like Prologue Films, Digital Kitchen, worked with agencies like Publicis and Ogilvy & Mather, and clients like 343 Industries, Amazon, American Express, Disney, Microsoft, MTV, RCA, Sony, and many more. About Cameron Pierron Cameron has been a motion designer for over 20 years. He is a self-taught designer and animator who started off as a remote freelancer and has had the opportunity to build projects for studios like Prologue Films, Digital Kitchen, worked with agencies like Publicis and Ogilvy & Mather, and clients like 343 Industries, Amazon, American Express, Disney, Microsoft, MTV, RCA, Sony, and many more.   Key Takeaways Keeping it simple and being transparent about your capabilities is the key to succeed in the motion design industry.  Developing an impactful demo reel is necessary to create a career in motion graphics and video production.  Why you should over-deliver if you want your clients to come back.  In this Episode Meet Cameron [10:23]  How we met each other [11:22]  How he started in After Effects [13;23]  How to develop your skills in motion designing [14:56]  How he feels about demo reels [19:17]  The important things you should consider to become successful [27:01]  Cameron’s thoughts about the “fake it until you make it” mentality [29:08]  How to price yourself [35:11]  What are agencies looking for in your demo reel [39:36]  Where Cameron gets his inspiration [43:47]  Does Cameron use incognito mode? [48:11]  Cameron’s number 1 habit that helped him achieve success [48:29]  What’s an example of over-delivering [49:02]  What’s next for Cameron [52:24]  How to get in touch with Cameron [54:32]  Cameron’s last piece of advice [55:17] Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/7/202255 minutes, 44 seconds
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266.Stop Selling…Start Guiding

3 Ways you can guide your clients and become a valuable asset to their business. It’s time to stop selling and start guiding! This week on the Grow Your Video Business Podcast, Ryan flies solo so he can break down 3 ways to start guiding your clients instead of selling to them. Tired of being tried as just the person with the camera? This episode will break down how you can become the brain behind the camera instead and set yourself up as a trusted advisor to your client that will ultimately create a system that brings in more money and saves you time. Key Takeaways The salesman mentality is overwhelming and outdated, you should focus on understanding the needs of your clients instead of bragging about yourself and your equipment. You should be the hero of your craft, and you only achieve that by letting your clients talk and express themselves. Understanding the foundations of sales in the video business allows you to save your time and money, be more productive and focus on things that are more fit for you. In this Episode 3 ways that you can guide your clients [00:00]  My journey in the video business [02:53]  The 3 Sales mistake [04:55]  How I overcame a scarcity mind [06:43]  My mentality when I started my business [08:28]  Understanding the scarcity mindset [10:46]  How the Video business works [11:20]  The correct mindset to become successful in the video business [14:23]  How to guide well [17:38]  Why you should highlight your client’s success [20:36]  My third tip to help you [22:20]  The importance of having a plan for your sales [25:58]  Get in touch [29:15]  Links: Listen to “Business Made Simple” podcast with Donald Miller Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Grow Your Video Business Facebook Group What’s your question for the podcast? Share a video or audio response! Learn the ASCEND Method Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/31/202232 minutes, 58 seconds
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265. 8 Things Your Website Should Have

This week on the Grow Your Video Business Podcast, Ryan flies solo to break down 8 things you absolutely need to have on your website if you want to have a successful business. We’re talking calls to action, secondary calls to action, lead magnets, social proofs, and so much more. Your website needs to be the hub that your workflow revolves around and this episode is going to show you exactly how to do that. Buckle up, get ready to take some notes, and schedule yourself some time to work on your website. After you listen let us know which of the 8 things resonated with you the most and how they can help improve your process. Key Takeaways Your website should reflect the kind of clients you want to hire you. Having your own website in addition to social media allows you to control the narrative. Your website should be a representation of your process AND your personality. In this Episode Why your website is important [5:34]  How your client views your website [13:00]  Create a Call to Action [17:25]  Create a secondary call to action/lead magnet [19:30]  Only show work you want to be hired for [21:00]  Social Proof [27:00]  Talk about your process [29:00]  Contact Information [34:16]  Brand Authenticity [35:20]  Go Ugly Early [41:00] Links Building StoryBrand, by Don Miller Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Grow Your Video Business Facebook Group What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/24/202244 minutes, 8 seconds
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264. Finding Your Zone of Genius with Kat Schmoyer

Do you have a business dream? If your answer is yes, the next question should be: Are you being realistic about your business goals and strategies to help you reach those dreams? If you don’t know the answer to either of those questions, this episode is for you. This week, Kat Schmoyer breaks down the system she uses to help her clients achieve their goals. We have an honest conversation with someone who specializes in the back-end operations of creative businesses. Kat shows us how to create strategies that actually work and her exclusive 90 days goals strategy. She shares her tips on how to stay focused when deciding your goals and how to finally stop leaving money on the table. Kat is a business coach & integrator for creatives! She helps small business owners achieve their dreams through coaching, affordable templates and products! She lives in a 2 stoplight town with her husband and her two kids. She loves the color pink and has a knack for organizing just about ANYTHING. Don't forget to buy Kat's Calendar Shop Product: https://katschmoyer.com/printable-calendar-ultimate-2022 And her free Trello Templates: https://katschmoyer.com/trello-my-week-template-freebie Be sure to check out Kat Schmoyer: @katschmoyer https://www.facebook.com/katschmoyer https://www.instagram.com/katschmoyer/ https://twitter.com/katschmoyer https://katschmoyer.com Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/17/202242 minutes, 55 seconds
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263. Why Video Is the Most Powerful Marketing Tool with Tyler Lessard

This week on the Grow Your Business Podcast, Tyler Lessard joins Ryan to share their common love for marketing and how positioning yourself correctly can help you grow your sales in your business. This episode is a must for any business owner that wants to grow their business and pitch better ideas to clients. Key Takeaways Understanding the true potential of video production allows you to increase your sales without spending too much money.   Video production is just another way of delivering your business message to your client.  There are hidden video production skills that can be used to grow your business. About Tyler Lessard  Tyler is the VP Marketing and Chief Video Strategist at Vidyard, co-author of The Visual Sale,  host of the annual Video-in-Business Awards, and frequent content producer for all things video in marketing and  sales. In this Episode Inspiration for Tyler’s book [04:45] The public reaction to Tyler’s book [07:01] The impact of video in business [13:23] Where and how video can be used on businesses [21:51] How to immediately impact sales and closing rates with only 6 videos [24:39] The 100 new clients video you should make [32:03] Where to get inspiration for your business videos [40:25] How StreamYard works [43:11] How to get in touch with Tyler [50:03] Links Sign up for the 5 Day Challenge The Visual Sale, by Tyler Lessard Find Tyler Lessard on LinkedIn Check out Vidyard Follow Vidyard on Facebook | Instagram | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Grow Your Video Business Facebook Group What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/10/202252 minutes, 17 seconds
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262. The Exponential Growth of Mastermind Groups with Cliff Ravenscraft

This week on the Grow Your Video Business Podcast Cliff Ravenscraft joins Ryan to share his experience with mastermind groups. This episode is a must-download for any small business owner that wants to grow their business using the exponential resources of mastermind groups. Ryan shares his history with Cliff and their combined successes from mastermind programs. About Cliff  Cliff Ravenscraft is a business mentor, professional coach, and motivational speaker. His focus is to help you break free from any beliefs and/or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. Key Takeaways  Joining a mastermind group allows you to tap into the resources beyond what you are capable of alone. Masterminds offer opportunities for exponential growth through networking. You are the average of what your peer group expects of you. In this Episode Cliff’s Background [5:09] What are masterminds? [9:46] The Mastermind Principle [12:01] The Mastermind Group [14:46] Perfect Harmony [18:14] Benefits of the Mastermind [27:14] Join A Mastermind Group [52:02] Links Sign up for the 5 Day Challenge Weekly Studio Sherpas Mastermind Episode 158 w/ Cliff: How to Live with Intention & In Alignment with Your True Goals Find Cliff Ravenscraft online Upgrade Your Peer Group Podcast Follow Cliff on Facebook | Instagram | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Grow Your Video Business Facebook Group What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/3/202255 minutes, 52 seconds
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261. The Power of Delegation & Mistakes To Avoid

This week on the Grow Your Video Podcast, Ryan Koral tells the origin story of Tell Studios and talks in detail about the processes they’ve used to help create a successful business. No business or entrepreneurial endeavor would be complete without making some mistakes, and in this episode, Ryan gets vulnerable and breaks down the three biggest mistakes he made in 2021 and gives some advice on how to avoid making the same mistakes in your business. Get ready to set some goals for 2022 and buckle up for an episode that will absolutely help you grow your business and live a happier life. Crush 2022 with the FREE 5 Day Grow Your Video Business Challenge…This is a free 5 Day Challenge for action takers ONLY. If you're ready to level up your video business this year, You NEED to Implement These Crucial Steps… that will accelerate the growth of your business. Sign up at studiosherpas.com/challenge Key Takeaways  It’s important to set goals for your business, so you know where you’re going and where you’ve come  from.   As business owners we often get stuck in a phase of doing everything ourselves, the power of delegation is one of the most effective ways to grow your business and create a sustainable lifestyle. In this Episode Tell studios history [4:50]  Getting into corporate work [12:30]  Making Mistakes [18:00]  Project Management Software [21:00]  Video Blueprint Method [23:00]  Mastermind [29:00]  Onward Summit [30:00]  3 Mistakes I made this year [31:35]  Goal Setting [46:00]  Hiring an assistant [49:30]  5 Day Grow Your Video Business Challenge [56:14] Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/27/20211 hour, 3 seconds
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260. Overcoming Adversity, Jealousy, and Imposter Syndrome with Matt Davis

Things get really vulnerable this week on the Grow Your Video Business Podcast when Matt Davis, founder of Harvest Filmworks, Lifestage Films, AND co-founder of Studio Sherpas joins Ryan to talk about his journey since leaving the podcast, overcoming adversity, dealing with addiction, and more. We’ve all dealt with imposter syndrome at some point in our careers, in this episode Matt and Ryan talk actionable tips to deal with imposter syndrome, jealousy, and how to create a business that matches the life that you want to live. Matt Davis is a 16 year seasoned video storyteller for luxury weddings and compelling brand films for large businesses and corporations based in Wilmington, NC. Wife, dogs, 4 kids, ups and downs, booming economies and multiple recessions, Matt has been able to consistency evolve and grow his brands while making a profit, but also focusing on what matters most….what his businesses provide…freedom. As a co-founder of Studio Sherpas, the passion to speak on podcasts, at conferences and video retreats has always allowed Matt to speak truth into the good, and not so good aspects of running a profitable video business. You can follow Matt here: https://www.facebook.com/lifestagefilms/ https://www.facebook.com/harvestfilmworks https://www.instagram.com/lifestagefilms/ https://www.instagram.com/harvestfilmworks/ https://twitter.com/LifeStageFilms Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/20/20211 hour, 4 minutes, 5 seconds
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259. Why Your Contract Is So Important with Paige Hulse Law

Contracts, contracts, contracts…for most of us as small business owners they can be confusing, complicated, and scary. This week on the Grow Your Video Podcast, Paige Hulse chats with Ryan about all the basics you need to know from contracts, revisions, NDAs, and what you should do if you’re using a contract, you found online. Paige Hulse is an attorney and entrepreneur based in Tulsa, Oklahoma. After practicing as a contract/business litigator, she formed her law firm in 2017, where she practices trademark law and advises entrepreneurs/startups, as well as the Creative Law Shop, where she has converted every contract, she's written for clients in the wedding industry into templates. Check out her contracts at https://shopcreativelaw.com and use promo code STUDIOSHERPAS10 to receive 10% off your purchase! Has your contract ever saved you? What type of changes can you make to your contract that will offer more protection for your business? Leave a comment on the episode page and let us know! Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/13/202159 minutes, 29 seconds
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258. How To Pay Yourself As a Business Owner w/ Jeremy Doorn of Core Financial

What’s your favorite part of running your business? For most small business owners, it’s probably not running payroll and keeping up with the books. This week Jeremy Doorn of Core Financial returns to the podcast to answer tax and accounting questions from our listeners. How do I pay myself? How much should I pay myself? Should I be an LLC or S-Corp? We get answers to all these questions and more this week on the Grow Your Video Business Podcast. Key Takeaways Setting up the correct business structure can save you tons of money in taxes if you’re business is ready for it. There are systems that you can use to pay yourself correctly to make accounting and bookkeeping easier and to make sure you're maximizing your tax deductions. Forming an S-Corp offers multiple benefits for most small business owners. About Jeremy Doorn As a ten-year-plus employee of Core Wealth Management, Jeremy Doorn helps small businesses do a better job of tax planning. In addition to firm administration, he handles business advisory services and business succession planning for his clients.  LLC vs. S-Corp If you’ve been in business very long you’ve probably heard people argue about whether or not you should file as an LLC or an S-Corp, Jeremy breaks down the main differences between the two, what type of business benefit for each category, and when you should consider changing your status. In This Episode Sole Proprietorship vs S-Corp/LLC [6:45] How do I pay myself? [12:00] How much should I pay myself? [22:30] How to pay yourself if you have multiple DBAs [25:45] How to pay yourself in a partnership [27:00] How to pay yourself when you’re just getting started [31:00] Why Ryan uses Core Financial [34:20] How to set up a discovery call with Core Financial [36:30] Links: Join the Grow Your Video Business Facebook Group Core Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/6/202140 minutes, 32 seconds
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257: How a Partnership Can Allow Your Business to Grow w/ Glory Visuals - Austin Hall & Darren Clausen

Do you remember the first time you saw people react to your videos? That feeling of seeing people’s emotional response to your work is so motivating. Today’s guests, having only started their studio a few years ago, are still riding that feeling. In this episode, they share the joys and the tribulations that come with building a business from scratch as partners. Key Takeaways A partnership helps you play to your individual strengths. Identify where each person is strongest and assign clear roles as early as you can. There is probably a production studio in your area that isn’t getting used. Connecting and networking with other creatives can create opportunities that can get you into these spaces. About Glory Visuals Glory Visuals is a video production company based out of Omaha, NE. Austin Hall and Darren Clausen started it as a 50/50 partnership and have hired a full-time employee as well as some part-time contractors. Their goal is to raise the standard of quality content and creativity in the Midwest. Navigating the Complexities of Working as Partners Not everyone is cut out to be in a partnership like Austin and Darren. It comes with its challenges and special considerations, such as tax prep, budgeting, and goal setting. However, if you can agree on priorities and practices, you can be each other’s greatest assets. Austin and Darren learned to set clear roles for themselves to make the most of their partnership. When you each operate within your respective strengths, the team will be much greater than the sum of its parts. Getting Creative with Studio Spaces Having recently moved into their own studio space, Darren and Austin are enjoying a new sense of freedom. By being masters of their own space, their creative juices are flowing like never before.  With this investment, they have given themselves time and flexibility to shoot whenever they want. They now have a space that they can set up just the way they want and are proud to bring clients to. I bet there are underutilized studio spaces in your area. Reach out to other creatives, you may be able to find and go in on one of these places together. Just think of all the opportunities this could create! Do you have a business partner? How do you make it work? What would you do with your very own studio space? Leave a comment on the episode page! In This Episode: Building a partnership and business from the ground up [8:00] The benefits and challenges of partnerships [16:20] Asking the questions that help you pinpoint your areas of strength [28:00] Finding freedom inside your own studio space [33:00] What happens when you approach everything with an abundance mindset [43:35] Quotes “The more we do this, the more powerful we realize video is.” [15:30] “We have both found out our strengths. I would rather he operate in his strength and I operate in mine so that we can win as a team.” [21:59] “You cannot have a lack mindset at all. It will literally be the worst thing for you.” [45:33] Links: Join the Grow Your Video Business Facebook Group Core Find Glory Visuals online Follow Glory Visuals on Facebook | Instagram | Vimeo | YouTube | Twitter Traction by Gino Wickman Rocket Fuel by Gino Wickman & Mark C. Winters Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/29/202151 minutes, 14 seconds
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256: Why Failure is Part of the Formula for Success w/ Joe Harris

I know what makes your video business like no other. It’s you. Each of us is unique and that’s what sets our businesses apart. Today’s guest shares how he uses this to connect with his perfect clients and how the formula for success involves a healthy dose of failure. Key Takeaways Establishing habits and processes that lead to good results are just as important as your goals themselves. Saving time will make you more money. Identify and leverage the efficiencies inside your business to make your processes as streamlined as possible. Your personality is what sets you apart. Use it to build relationships with the clients who are perfect for you. About Joe Harris Dallas based Comedy-Director Joe Harris got his start in Post-Production at Reel FX Creative Studios. A desire to tell stories and direct was nurtured in his time there and beyond while he honed his skills for directing.  With 15 years in the industry, Joe started directing spots with local creatives and agencies, building a network of relationships. With a strong love for advertising and absurdly wild visual style, he uses his skills to help brands and agencies solve problems and entertain viewers. Joe is currently on the Southern Sky Films roster. Following Your Gut and Learning From Failure Comedy is at the core of Joe’s work. He explains how that didn’t come the easy way. In fact, Joe credits much of what he knows from the times that he’s failed. Joe is the type of guy who follows his gut instincts. This leads to all sorts of opportunities, but also to some mishaps. No matter what happens, there’s a lesson to be learned for next time. You just need to be open to learning from everything you do. You Are The Key to Your Own Branding Anyone who spends any time with Joe knows that he’s one of a kind. His personality is a central part of his brand. We discuss how when it comes to branding, being yourself is the best way to create, lead your team, and connect with clients. Joe understands the power that comes with embracing your identity in business. By being who he is, quirks and all, Joe taps into his innate confidence. Clients pick up on this and are all the more eager to work with him. There are a million video companies, but there’s only one you. That’s your strength. Use it! Building Processes to Increase Efficiency Efficiency is also a key part of earning more. Joe talks about what it means to have systems in place that save you time. When you are more efficient with your time, you can actually start earning more without needing to raise your rates. To do this, look at what runs smoothly already in your business while identifying the bottlenecks. Maybe there’s something you can outsource to help free up your schedule. Having clear communication with clients from the very start also helps everything run smoothly. Think of all the time you could save! What lessons have you learned from failure? What can you do to free up time in your business? Leave a comment on the episode page!   In This Episode: Recognizing the lessons that come from failure [7:50] Why the best branding highlights your authentic self [11:40] Managing a diverse team when working on big projects [18:00] Lining up the pieces that will eventually lead you to a larger goal [24:20] Establishing processes to strengthen and grow your business [30:00] Where to start if you want to direct [43:30] Quotes “Some of my biggest educational moments are from my failures. Most are from my failures.” [8:43] “I’m not even thinking about charging more. I’m trying not to focus on goals. I’m focusing on the processes that get me the results.” [31:25] “Create something. If you’re an artist, start creating some art. If you want to DP, just go shoot something. Be everything and do it yourself until you can find some people to help you.” [45:33] “Just be yourself. There is no one who can do you better than you.” [48:21] Links: Join the Grow Your Video Business Facebook Group Core Find Joe Harris online Follow Joe on Facebook | Instagram | Twitter Basecamp Asana Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes Episode 243: Why Creating Systems Will Let You Work In Your Zone of Genius with Austin Netzley
11/22/202154 minutes, 27 seconds
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255: How to Know What Your Clients Really Want w/ Griffin Stewart

Do you think you know what your clients want? Maybe you do, but you won’t know for sure until you ask. Today’s guest has seen the amazing results of simply surveying his clients to discover what he can sell them that he had never considered before. Key Takeaways Don’t assume that you know exactly what your clients will pay for. Ask them. You might be surprised by their answers. There are an infinite amount of opportunities for your business to give back to the community. Not only will this lead to increased satisfaction in your work, but when done with genuine intentions, it can lead to more opportunities. About Griffin Stewart Griffin is a husband, father, and lover of people. He is a serial entrepreneur and Intrapreneur who has started multiple small businesses and worked for Apple, Hyundai, and many more. Griffin is the co-founder and CEO of 5DayDeal. He loves photography and travel and is an advocate for lifelong learning. Griffin and his wife have visited more than 60 countries. Letting Your Clients Guide Your Marketing Griffin wants us all to remember the value of effective marketing. Making the best videos isn’t enough to sustain your business. You have to be able to extend your reach. Griffin explains how you can incentivize your customers to help expand your reach by leveraging their own social impact. It helps to find out as much as you can from your clients. Griffin sends his customers surveys to gauge their satisfaction, wants, and needs. What they might be willing to pay for could be something you wouldn’t expect. With this information he has expanded his offers, allowing him to sell more without needing to find more customers. Doing Good is Good for You and Your Business Beyond making a living for himself, Griffin sees the power of business to do good in the world. He donates ten percent of his revenue to charity. While his motives are rooted in altruism, he’s found that this also helps him stand apart from the crowd. Clients have told him that they chose to work with him precisely because of his philanthropic mission.  There’s a lot of ways you can give to the community. It doesn’t have to be just money. We discuss how you can donate all sorts of things, from your time, to equipment, to knowledge, to projects. When done sincerely, I’m pretty sure that this will lead to more opportunities for your business as well as the knowledge that you’re doing something to make the world a better place. How can you use your business to start giving back? What have you been surprised to learn that your clients want? How can you provide it for them? Leave a comment on the episode page! In This Episode: Finding joy and making the world a better place while doing the work you love [5:00] Why effective marketing makes everything else in your business possible [8:40] Creating channel partners to increase your client base [17:15] How charitable giving actually benefits your bottom line [20:15] How to efficiently onboard your clients with a systematic approach [27:15] Where to place your upsell effectively [32:40] Quotes “Marketing is so important. You may be the best videographer. You may be able to edit better than anyone in Hollywood. But if nobody knows about you and you don’t have reviews to prove that, then you’re not going to get business.” [9:59] “Just because you wouldn't pay for it, doesn’t mean your clients wouldn’t gladly pay for it.” [12:37] “Consider, if you haven't already, ways that you can give back, as long as your business is sustaining you.” [41:11] Links: Join the Grow Your Video Business Facebook Group Core Find Griffin Stewart Online Follow Griffin on Twitter | Facebook | Instagram Audio Ninja - Lifetime Account Dubsado SamCart Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/15/202143 minutes, 13 seconds
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254: Why Being in Control of Your Time is the Key to Growth w/ Jordan Berns

With everything on your plate, how can you grow your video business without burning out? How do you find the right clients and projects that you love? Today’s guest wears many hats and explains how he creates a successful and sustainable balance between them all. Key Takeaways Be intentional with how you spend your time. By being efficient, you’ll save time and be able to focus on what really moves your business forward. Confidence is crucial to landing new work. Be open to opportunities and ready to take them when they arrive. About Jordan Berns Jordan Berns is a video producer/DP/editor and founder of JSB Video located in Seattle, WA. In Jordan’s 5+ years of experience, he has won multiple awards for his student short films including the Vincentian Award for social impact.  After graduating college at the University of Nevada, Reno with a degree in journalism and entrepreneurship, he was hired to start an African sports television show where he traveled the world interviewing the likes of Victor Oladipo, Seyi Olofinjana, Izu Ugonoh, and many more. After 2.5 years and 5 seasons, he left to start his own production company in Seattle. Creating Balance So You Can Focus on Your Clients With all his many roles in his business, Jordan is very intentional with his time. Sometimes, he even has to step back and take time away, even if just for a few hours. This gives him room to get his creative juices flowing and rest his mind and body. When it’s so easy to get caught up in the minutiae of business, these little breaks become essential to staying focused on the bigger picture. Within this headspace, Jordan is able to focus on creating solid relationships with his clients. Building a comfortable connection is an essential part of putting clients at ease. By emphasizing the experience of the filming process, he finds that clients are eager to come back again and again. Where to Find Retainer Clients I imagine that we all want retainer clients. But many clients just want one video. Jordan intentionally seeks out clients who will need a lot of work overtime. Media companies are a good place to look. So is Upwork. In fact, that’s where Jordan finds the majority of his clients. Sites like this are where you’ll find potential clients just starting their video process who need an expert like you. What do you do to put your clients at ease? How do you manage your time to leave room for creative space? Leave a comment on the episode page! In This Episode: How Jordan creates a balance between his many roles at work [5:30] The importance of focusing on client experience [11:15] Investing in your business to fuel its growth [15:55] How to secure retainer clients [20:00] Finding great opportunities when you lack experience in the industry [24:45] Quotes “Sometimes you gotta step away to find inspiration.” [11:11] “It’s being able to find clients that you can get on retainer. It comes back to that personal aspect of the business. If you’re able to create a comfortable environment for somebody and they like you, they’ll come back for more.” [18:58] “I want to be doing work that changes people’s lives, that can inspire people to either change their minds or change policy.” [27:14] “You have to invest the time into the craft. You have to invest time into creating that portfolio - putting yourself into a position to get opportunities.” [31:02] Links: Join the Grow Your Video Business Facebook Group Core Find Jordan Berns online Follow Jordan on Facebook | Instagram | TikTok Procrastinate on Purpose by Rory Vaden Upwork Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/8/202136 minutes, 20 seconds
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253: The Power of Branding to Win Clients and Build Authentic Relationships w/ Justin Keller

A long time ago, I realized just how powerful branding is. Sure, you and your clients can do it alone. But there’s a lot to be said about having an outside expert come alongside you and take it to the next level. On today’s episode, I have just such an expert here to tell you how to make branding stand out and bring you and your clients more business. Key Takeaways Proper branding will help your clients see that you offer so much more than what they’re initially looking for. It puts you in control and allows you to provide more value. Don’t just offer your services to clients. Become their guide to identifying and overcoming the issues that affect their business. About Justin Keller Justin Keller is first and foremost a dad. Justin founded Circlefifty, and he is the author of two business books: Human Always and Rebel Brands. Justin has also written one kid’s book, The Red Giraffe That Wanted To Dance. He uses his books, podcasts, business, and the life he lives to help brands and individuals fight for brilliance in everything they do. Justin’s methods have helped nonprofits and businesses alike, increase engagement, launch new momentum, and experience massive growth. Become the Expert Guide for Your Clients Throughout this episode, Justin explains how branding is about much more than just saying what you do. It’s about creating a perception around the problems that you solve. Communicating this instantly increases your value in a saturated market.  Remember that you’re in a service that exists to solve your clients’ issues. Justin wants you to think of yourself as more than just someone who completes tasks. You’re not just providing a commodity. Instead, become a guide who identifies issues and successfully overcomes them. Building Patience and Empathy to Help Others Succeed In both his personal and professional life, Justin prioritizes addressing the needs of other people. This doesn’t mean that you should neglect yourself. Rather, it means being patient enough to empathize with others and being able to respond.  This outlook allows you to build all sorts of genuine relationships. Justin finds that being there for others not only feeds your soul and improves your community, but it also provides the motivation to continue doing all sorts of good work with less struggle. How are you a guide for your clients instead of just a tripod? What do you do to build genuine relationships in your life and business? Leave a comment on the episode page! In This Episode: The power of branding to establish a clear message [11:00] How to be a guide, not a commodity [16:00] The most common branding mistake that small businesses make [26:25] The value of patience and doing good for others [35:00] Why you should always be your authentic self in your business [43:10] Quotes “The brand is the impression that you make. When you think about it like that, brand has probably never been more important than now.” [15:15] “Design does still matter. But ultimately what you’re paying for when you charge more is expertise. You’re paying for a guide.” [19:15] “We all exist first to make someone else’s life better and, in return, ours is made better.” [35:48] “You can’t underestimate the idea of having courage and believing in yourself. That determines what you charge, who you work with, and every aspect of what you build.” [56:03] Links: Join the Grow Your Video Business Facebook Group Core Find Justin Keller online Follow Justin on Facebook | Instagram | Twitter Get your free PDF of Rebel Brands: 10 New Rules For Building Brilliant Brands® Circlefifty One Day to Better Procrastinate on Purpose by Rory Vaden Originals by Adam Grant Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/1/202158 minutes, 2 seconds
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252: Why Setting Expectations is Essential to Your Business' Success w/ Guy Giaimo-McClung

Have you ever fallen into the trap of taking any job that pays? While it’s healthy to try a bunch of different stuff to see what you enjoy, you also don’t want to spread yourself too thin. Today’s guest explains all these considerations and what he learned while building his video business. Key Takeaways Setting expirations for proposals and bids will push clients to act faster and allow you to get more work done in a shorter time frame. If you have a partnership between multiple people, make sure that one person is a majority owner. That way hard decisions will ultimately fall to just one person and impasses can be more easily avoided. About Guy Giaimo-McClung Guy has been filming since 2012 in one avenue or another. Today, he is the owner and operator of Skinikid Productions. From wedding videography to political and industrial work, he has experienced many different facets of the freelance world. He is currently working on the challenge of building a business while balancing the demands of family life and parenting. Being Clear with Clients From the Start In this episode, Guy and I discuss the importance of setting proper expectations for clients. In order to eliminate unnecessary work for both you and them, be clear on your process from the very beginning. For instance, communicating your revision process and timeline will ensure that you’re not working endlessly on a project. One way to do this is to set expiration dates for proposals. You don’t want clients sitting endlessly on a bid. Let them know from the start that they need to act by a certain date if they want the price you quoted. It also gives an extra incentive for them to work with you now rather than later. Considerations When Forming Partnerships Guy also explains the structure of his business, which is a partnership between him and one other person. These arrangements have a lot of benefits. But they can also be fraught with potential strife. I share my advice that one person should be the majority owner. That way, bickering, and standoffs can more easily be avoided when tough decisions arise. I also urge anyone entering into a partnership to prepare for its possible end. No matter how awesome working together may seem at the start, it’s best to have all eventualities covered. Having contingencies planned for and expectations set from the start will prevent possible complications and strife further down the road. What do you always communicate to clients to set proper expectations? Do you provide statements of work? How do they help you avoid issues with clients later on? Leave a comment on the episode page! In This Episode: Balancing work and family life while starting and building your business [6:00] Learning what type of work fulfills you the most [9:00] Our responsibility to communicate the process and set expectations for clients [11:50] Building partnerships as you grow your business [17:00] The importance of segmenting and having specific language around your niche [23:20] Doing extra freelancing work that you’re passionate about [28:30] Learning how to learn from your mistakes as your business grows [33:00] Quotes “It’s been super beneficial to narrow down the type of work that I like to do, and probably more importantly, the type of work that I don’t like to do.” [10:04] “If clients have a timeline that they’re trying to get this done by, we have this bit of time open for now. It’s not yours until you sign the contract.” [15:45] “In retrospect, I feel that I really would have appreciated if I’d made the effort and invested in myself and went out and figured out how to make it happen and learned on the business end what I didn’t know.” [33:45] Links: Join the Grow Your Video Business Facebook Group Core Find Guy Giamo-McClung online Follow Guy on Twitter | Instagram | Facebook Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 250: The Biggest Takeaways from 5 Years of This Podcast
10/25/202141 minutes, 8 seconds
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251: How YouTube Will Grow Your Business and Make You an Expert in Your Niche w/ Scott Simson

As video makers, YouTube seems like a natural fit. You can use it to grow a channel and connect with an audience and clients. But many people struggle to do so. It’s just not as intuitive or straight-forwards as it might seem. Today’s guest is on a mission to help people like you and me find success on YouTube. Key Takeaways Creating a specialized channel on YouTube will present you as an expert in your field. This will attract the type of customer you want and allow you to charge a premium for your work. Value needs to be the main focus of your videos. Instead of making them advertisements for your business, make them about what value your viewers and clients will receive from you. About Scott Simson As a YouTube content creator with almost 400,000 followers and CEO of Video Marketing World, Scott is recognized as an expert at video marketing and creating online communities with video. His creative and viral style videos have racked up over 120 million views personally, and he is responsible for helping generate hundreds of millions of views and millions of dollars in revenue for his clients. Scott has worked with big brands, such as Amazon, HEB, Mattel, VTech, and many others. He has been featured in CBS Money Watch, San Francisco Chronicle, the New York Daily News, and the Boston Globe. Overcoming the Challenges of YouTube In this episode, Scott describes some of the biggest challenges that creators have when making content for YouTube. Too often, content creators find themselves stuck in a rut. They’ve been making great videos but nobody engages with them.  Fortunately, the solutions are often pretty simple if you know what to look for. Scott explains that your reach on YouTube can often be improved with better titles, formatting, and thumbnails. Using YouTube to Become an Expert in Your Field As a service-based video business, YouTube is a great tool for finding leads and promoting your work. YouTube helps you connect with an audience that’s interested in your offers. Once you’ve established a following, you’ll be able to charge a premium for your work based on the reputation you’ve built. Scott wants you to think about what you’re most passionate about. What topic, no matter how small, do you know a lot about. If you can go deep into a niche, you’ll attract more of the clients you want and have a topic cornered on YouTube. What niche could you be an expert on with your YouTube channel? What role does YouTube play in your business? Leave a comment on the episode page! In This Episode: How giving will end up paying you back in the end [5:00] Discovering that there is money to be made creating for YouTube [9:00] Simple fixes for when you’re just treading water with YouTube [18:10] The special role of YouTube for service-based video businesses [19:40] How to know if it’s time to start a YouTube channel [24:00] Why your channel should not be a portfolio of your work [27:10] What happens if YouTube disappears [30:40] The factors behind creating a viral video [35:40] Quotes “I realized, especially on YouTube, that I can give away my most valuable content and people still want to pay to work with me.” [6:50] “YouTube is a search engine and your content is evergreen. So people can find your stuff forever and you can continue to get leads to your business forever.” [24:41] “Pick a very specific niche. Focus on that. Grow your business on that and then go broad as that niche becomes populated with people.” [27:55] “If you’re going to start creating content for yourself, start today because there’s always a tomorrow and you’ll end up pushing it off. But the people who succeed are the ones who start right now and don’t stop until they make it.” [42:45]   Links: Join the Grow Your Video Business Facebook Group Core Find Scott Simson online Follow Scott of Facebook | Instagram | Twitter | YouTube Video Marketing World Conference 2021 Giftology by John Ruhlin The Go-Giver by Bob Burg & John David Mann The Slow Mo Guys Harmon Brothers Chamber Media Sandwich Video Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 119: Why Using YouTube is the Best Way to Grow Your Business with Kelsey Brannan Episode 153: The Importance of the 5 Laws of Stratospheric Success with Bob Burg
10/18/202144 minutes, 27 seconds
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250: The Biggest Takeaways from Five Years of this Podcast

Holy cow! This is episode 250 of the Grow Your Video Business podcast. Five years ago, my buddy Matt and I started this show to help video makers succeed as business owners. It’s been an amazing journey. For today’s special episode, I want to share the three biggest takeaways I’ve learned from hosting five years of this podcast. Key Takeaways Your core values are what give your business direction. They’re how you structure your company and must be at the center of how you build your team. Having systems and structures in place for your business will allow you to stay on mission when the unexpected occurs. Why You and Your Business Need Core Values Identifying what you want to drive your business is critical. At my studio, knowing our core values has given me clarity on who I want on my team and what we are ultimately striving for.  Your core values should be at the center of how you build your team. When you begin hiring and firing according to our core values, it will find its way into your company culture. It will influence how you interact with clients and complete projects. It will make your job easier by giving you something to measure success against. Have a Vision and the Structure to Put it into Action Having core values is just the start. Part of success is being focused and clear on what you want as a business. Build a plan around that clarity that includes the accountability to get you there. But if you’re the business’ visionary, you’ll likely have more ideas than can be practically put into action. I describe the EOS model and how it provides a framework for applying your business’ ideas in practical and productive ways. Becoming the Master of Your Time One thing I’ve noticed since starting my business is that time moves quickly. The longer I’ve been a business owner, the more time I’ve wanted to free up for myself. I want more time with my family and to pursue the things I love.  To this end, I’ve done my best to make myself redundant at work. I want my business to run efficiently without me. That’s why we’ve created packages and automated systems that allow me to step away from a lot of the responsibility of day-to-day operations. What have you learned by listening to this podcast? How do your core values impact your company? Leave a comment on the episode page! In This Episode: How this podcast and Studio Sherpas got their start [2:00] The importance of having core values [13:20] Having the structures in place to implement your vision [24:00] The importance of time management to create more freedom for yourself [29:00] Quotes “This has transformed my life and business. I’ve been able to interview people - to sit at the feet of so many incredibly smart and talented people.” [10:39] “Nail down some core values that you would be able to say are requirements for working here. Hire and fire by these core values.” [23:47] “You don’t have to be the bottleneck in your business. There are other ways to build a business. Granted, you might be the most amazing, creative director that there is. That’s awesome. And you can build on that and not always be the one on call.” [32:05] “I’m getting more used to this idea of delegating and hiring other people to do what they are an expert at. That is allowing me to stay in my zone of genius.” [40:47] Links: Core The E-Myth The Ideal Team Player by Patrick Lencioni Traction by Gino Wickman Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/11/202144 minutes, 47 seconds
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249: How to Get Repeat Business From Your Favorite Clients w/ Ryan Snaadt

Once you get into marketing, there are countless things you can do. As entrepreneurs, this gives us many opportunities to try different strategies and apply them. But strategy without vision won’t get you anywhere. Today’s guest describes how staying focused on what’s most important will lead to more business. Key Takeaways The secret to getting repeat clients is to follow up with them after the project. Get in touch a month after you’re done. There’s likely something else you can do for them. About Ryan Snaadt Ryan is a videographer, marketing strategist, and owner/operator of Snaadt Media Group. Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while shooting weight lifting videos or his YouTube channel. Since 2015, Ryan has had the pleasure of working with a variety of clients ranging from national brands including Schutt Sports and Primo Chalk to social media influencers, taking him across the country creating content. He truly loves the process of learning new areas of video and connecting passionate people with their target audience. In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands. Apart from creating videos, he also teaches other videographers how to build businesses of their own via his YouTube channel, Facebook Group, and online course, Solo Video Pro. Winning Strategies to Get Repeat Clients Throughout this episode, Ryan shares some of his most successful sales strategies. His favorite method doesn’t even happen until the initial project is over. Ryan always follows up with a client several weeks after delivering the project. Many times, this reminds the client that there is more work they’d like him to do for them. We want our videos to help clients find success. With that in mind, ask them at the start what success looks like to them. Then you can work backward from that goal. If you help them get success on one video, they’ll be that much more eager to work with you again. Your Filming Process as Marketing Potential clients are often interested in your process as much as they are in your product. Ryan uses this to his advantage by creating behind-the-scenes videos of his shoots. In fact, both of us have seen social media posts of our processes garner lots of attention. This helps clients better connect with you when they consider you for their project. Clarity is the Key to Progress More than anything, Ryan credits having clarity to leading to sustained success. You need to know what it is you want out of your business. For some, it may be the opportunity to shoot videos all day. For others, it could be connecting with different brands. Whatever the case, knowing what you want from your work will give you something to work towards and a measurement for your success. So, imagine what your perfect job would look like. Be specific. If you can become clear on that, you can move towards it. You’ll be more motivated because you can easily see your progress. What does your perfect job look like? How is that vision a motivator for you? Leave a comment on the episode page! In This Episode: What it means to be in charge of marketing strategy [7:45] The number 1 way to secure repeat business from a client [11:25] How to use behind-the-scenes footage for marketing [19:10] What happens when your vision and goals are clear to you [22:20] Resources to help achieve financial clarity [32:00] Quotes “I want to put recurring revenue in your business for having marketing clients that pay on an ongoing basis. We have people who help with their marketing so they don’t have to hire on a whole internal team.” [8:16] “It’s proactively solving problems and the money just comes that way. And it’s not even sales at that point; it’s just helping people out with your skillset.” [15:00] “If you want to go full-time as a freelancer, that’s cool. Just have a really clear reason why.” [40:41] Links: Join the Grow Your Video Business Facebook Group Core Find Ryan Snaadt online Follow Ryan on Facebook | Instagram | Twitter | YouTube Solo Video Pro Facebook Group Hacks Meaning Over Money Dave Ramsey High Performance Habits by Brendon Burchard Profit First by Mike Michalowicz Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/4/202144 minutes, 21 seconds
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248: Why Being Authentic Leads to Winning Connections w/ Juan Ortiz

Every business is about making relationships. This is true when building your teams or landing clients. We might be tempted to be someone we’re not when working with other people. Today’s guest would urge us not to do this. Instead, being your genuine self is the key to having the best team and finding your ideal clients. Key Takeaways Building the right team takes time and patience. Put the effort in to get to know each other and how to support one another. This creates bonds that go deeper than simple work relationships. About Juan Ortiz Born and raised in Trenton, NJ, Juan is a self-taught filmmaker. He started his company Redd Pen Media in 2011. Juan is passionate about motivating and helping others find their purpose. His company was founded with a mission to give back and connect people through storytelling. Business is About Giving Back Juan wants to do more than simply make videos. He wants to empower others with them. His company works with all sorts of clients, from major brands to small businesses. With small businesses, in particular, Juan enjoys being part of their growing process. He discusses how helping them succeed not only leaves you with good feelings but will help your own business grow as well. For Juan, just earning money is an empty pursuit. There’s only so much that money can get you. For him, and I believe for many of us, video has a larger purpose. It draws people together. It shows us our common humanity through storytelling. There’s no price that you can put on that. Building Your Best Team Juan credits much of his success with the team he’s built. More than just a gathering of filmmakers, Juan’s team is a close-knit group that really knows and understands one another. It’s not just about making videos. It’s also about helping each other succeed in all aspects of life.  When this level of camaraderie is achieved, people go above and beyond for each other. You’ll find people who are genuinely eager to help out. Juan never needs to scramble to find help. Instead, his community is right there when he calls. How can you build strong bonds with your team and with clients? How do you reach out and connect with others? Leave a comment on the episode page! In This Episode: The value that comes with connecting and sharing information [5:30] Fostering relationships with other small businesses [9:20] Building a team that’s centered on character and shared values [15:35] How being genuine and transparent creates bonds and fuels growth [31:30] Making relationships that lead to landing big clients [36:25] Resources to help you grow your business [46:20] Quotes “It’s been a big life-changing thing for me to get the mindset of scarcity out of my system and just try to help as many people as possible because when you take care of people, people take care of you.” [6:20] “There’s just something you can’t put a price on with helping people grow and winning together.” [15:05] “When you’re in a position to help other people, that’s a big part of our purpose to being here on Earth.” [33:54] “Success, to me, is when preparedness meets opportunity. If you’re prepared for the opportunity, you can’t lose.” [36:49] “You can be as creative as you want and do the things that you want to do  as long as you do it with the right intentions.” [49:47] Links: Join the Grow Your Video Business Facebook Group Get access to the FREE Client Budget Workshop Core Find Juan Ortiz online Follow Juan on Facebook | Instagram Switch by Chip Heath and Dan Heath How to Win Friends and Influence People By Dale Carnegie Extreme Ownership by Jocko Willink and Leif Babin Profit First by Mike Michalowicz Fix This Next by Mike Michalowicz QBQ! The Question Behind the Question by John G. Miller Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 125: What it Truly Means to Be Profitable with Mike Michalowicz  
9/27/202153 minutes, 57 seconds
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247: How to Best Use YouTube to Generate Leads w/ Tim Schmoyer

YouTube is huge and a bit overwhelming. Many videomakers wonder if it’s even worth getting into. But if approached the right way, it can be a huge boon for your business. If you want ideas on how to use YouTube to win clients and grow your influence, then this episode is for you. Key Takeaways The most important part of your YouTube strategy is knowing your target audience. These are your ideal clients. Once you identify what they want and how you fill that need, you’re ready to move forward. YouTube is a great platform for generating leads. But it shouldn’t be your only one. Get to know potential clients through as many different channels and methods as you can. About Tim Schmoyer Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have grown organically by over 18 billion views and 81 million subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children. Get to Know Your Audience and Put Them First Tim explains how any growth strategy on YouTube begins with the viewer. Before you do anything else, identify your target audience. You need to know what they want and what their story is. Then you can figure out the value that you’ll provide for them. Each video you make must deliver that value. You might be excited about your equipment or your filming process. However, your clients probably aren’t. They’re concerned with how the video makes them feel. When you know your ideal client, you can focus on making them feel good about their business and getting results for their clients. That’s what will keep them coming back to you. Understanding Your Ideal Client There’s a lot to consider when coming up with your content strategy. Tim recommends starting by honing in on what your ideal clients ultimately want. So do some research. Talk with your clients and identify their needs, wants, and pain points. Get familiar with the language that they use when describing their perfect video. You’ll want to use the same language when you describe the problem you solve for them. How can you connect with clients to learn their stories? Have you used YouTube to generate leads? Tell me about it in the comments on the episode page! In This Episode: Managing the work-life balance when growing both your business and family [6:10] How Tim became a YouTube expert [12:40] The importance of understanding your clients [24:20] Why you’re not really in the business of selling videos [33:10] Resources to help keep your business current with the changing times [36:00] How to start your channel when you need more clients [43:10] Quotes “Remember, each view represents an actual person who’s giving one of our clients an opportunity to speak into their life.” [19:49] “Starting with the person is where any content strategy should start. Who am I going after, what do they want, and how can I serve them?” [32:08] “Your customer most likely is not buying a video from you. What they’re actually buying is a communication tool that’s going to help them or their customers feel something.” [34:36] “I want to tell good stories, but I want to live a good story. Living a good story means venturing into the unknown, saying yes to the inciting incident, and facing obstacles, and overcome the challenges in order to have a lived experience that most people will only dream of.” [41:31] “This isn’t about making fancy videos. It’s about making an asset that can reach people and change their lives.” [57:40] Links: Join the Onward Summit! Join the Grow Your Video Business Facebook Group Core Group Find Tim Schmoyer online Follow Tim on Facebook | Twitter | Instagram Grow Your Channel with Tim The E-Myth Revisited by Michael E. Gerber Every Good Endeavor by Timothy Keller The Pumpkin Plan by Mike Michalowitz Primalbranding by Patrick Hanlon Profit First by Mike Michalowitz Ready, Fire, Aim by Michael Masterson A Million Miles in A Thousand Years by Donald Miller Blue Like Jazz by Donald Miller Thou Shall Prosper by Rabbi Daniel Lapin The Personal MBA by Josh Kaufman Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 119: Why YouTube is the Best Way to Grow Your Business Episode 121: How to Create a YouTube Channel That Will Enhance Your Business  
9/20/20211 hour, 1 minute, 19 seconds
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246: How to Tell Contractors and Employees Apart and Why it Matters w/ Jeremy Doorn

You want to make videos. Yet, to be a video business, you need to manage a lot of other aspects, particularly taxes. I know you didn’t get into this work because of the taxes. So why are you pulling out your hair over it? Today’s guest on this special Facebook Live recording explains how to make sense of it all. Key Takeaways Generally speaking, an employee is someone who works for you long-term whereas contractors tend to be temporary. You have more control over how employees do their work than you do with contractors. About Jeremy Doorn As a ten-year-plus employee of Core Wealth Management, Jeremy Doorn helps small businesses do a better job of tax planning. In addition to firm administration, he handles business advisory services and business succession planning for his clients. The Subtle and Not So Subtle Distinctions Between W-2s and 1099s Jeremy explains why it’s crucial to classify people who work for you correctly. Understanding the difference between a contractor and an employee is essential. If you get caught misclassifying them, it will come back to bite you.  While there are subtle differences, generally speaking, an employee is someone who works for you on a permanent basis doing a variety of tasks. A contractor is someone who is hired on to do a specific, often temporary, job. Jeremy describes what to consider when classifying these people so that you don’t end up paying hefty penalties that could threaten your business. Just Do the Right Thing Jeremy stresses that it’s always best to just do the right thing. Don’t misclassify the people who work for you just to save some money. Not only is this dishonest, but it could land you in a whole heap of trouble.  When things look fishy to the IRS, an audit will likely follow. Although the risk on an audit is generally low, the risk just isn’t worth it. Jeremy repeatedly emphasizes that trying to save a little money now, could end up being very expensive in the end. Have you had trouble classifying people who work for you? Do you prefer to work with employees or contractors? Why? Leave a comment on the episode page! In This Episode: Why it will save you money to pay for a tax expert [4:00] The most important differences between 1099 contractors and W-2 employees [9:15] How and why to transition from a contractor to an employee [17:20] Why people and businesses get audited [25:20] Calculating payroll costs for productions that can be billed to clients [33:20] Quotes “It’s really about getting close with your taxes. I don’t want you to be super overpaid or super underpaid because both are costing you money.” [6:55] “If the person who you’re hiring is controlling what they do, how they’re doing it, the level of their work, they’re probably a contractor. If you’re controlling it - their hours, where, how, when they work, giving them tools to work with - then they’re probably employees.” [12:42] “There’s not a whole lot of risk, but if you do get caught, you’re going to get penalized and it’s going to hurt.” [28:19] Links: Join the Onward Summit! Join the Grow Your Video Business Facebook Group The Budget Maximizer 2.0 Core Group Follow Core on Facebook | Twitter | Instagram Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 203: The Importance of Proper Bookkeeping to Save Your Business Episode 236: How to Become an Authority within Your Niche Episode 245: The Importance of Knowing Your Numbers to Protect Your Business
9/13/202140 minutes, 59 seconds
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245: The Importance of Knowing Your Numbers to Protect Your Business w/ Braden Drake

I hate the topic of this episode. Just the mention of taxes and numbers sends shivers down my spine. But just because I wish I could ignore the issue doesn’t mean it isn’t important. If you’re serious about your business, you need to be taking these things seriously too. Fortunately, today’s guest is here to make the numbers less intimidating for small business owners like you and me.   Key Takeaways The essentials for all business owners boil down to being able to track income and expenses and having the proper legal protections in place. The two most important insurances to have for your business are general liability insurance and errors and omissions insurance. Having a contract between you and clients will set proper expectations and show that you’re a true professional in your field. About Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax sh*t legit. Braden works primarily with service-based, creative small business owners through his courses where he educates on contracts, business entities, cash flow, systems, and taxes.   Knowing Your Numbers Braden starts off by explaining what many business-owners get wrong. To run efficiently, we need to be implementing the right tracking systems. When you accurately know your income and expenses, not only will you be better at tax time, but you’ll be better informed to make strategic business decisions. While it’s often best to get professional help, there are certain steps that you can take on your own. Braden talks about how to go about forming an LLC, doing your own bookkeeping, and even how to file some of your taxes.   Protecting Your Business with Insurance and Contracts Life is unpredictable and so is business. Braden talks about important types of insurance to have to protect yourself and your livelihood. General liability insurance and errors and omissions insurance will protect you and your business from many mishaps. With all the many possibilities out there, Braden urges all of us to find an insurance agent who really understands your industry. Contracts are another thing to pay attention to. Although many of us make deals with just a handshake, putting the important parts in writing is in everyone’s best interest. A well-written contract sets expectations and can protect you if things go awry. What do you dread most at tax time? Has insurance saved you from an expensive mistake? Tell me about it in the comments on the episode page!   In This Episode: Why your numbers matter for more than just taxes [4:50] The most important insurance considerations [11:00] What every contract needs to include [14:50] How a contract will improve your reputation [23:38] Setting expectations for pro bono projects [25:25] How to move forward in your business when you’re feeling stuck [28:10] Quotes “You never want to get hate mail from the IRS. So if that’s not incentive enough to be on top of your numbers, then I don’t know what will be.” [4:44] “The idea of insurance is that we hope that we never need it. A lot of people say that they don’t want to pay for it because they hope to never use it. Well, we hope they won’t have to, but if they do, they’ll be really happy they have it.” [14:37] “If I, as a client, am hiring you and I’m ready to pay you money and you don’t send me a contract, I’m going to be questioning your professionalism.” [25:00] “If you’re feeling stuck and challenged, first of all, you got to strip it back and ask yourself why you’re feeling stuck and what’s challenging you.”  [29:00]   Links: Sign up for the Onward Summit! Join the Grow Your Video Business Facebook Group The Studio Sherpas Store Core Find Braden Drake online Follow Braden on Twitter | Facebook | Instagram Unf*ck Your Biz Podcast  Find Braden Drake online Follow Braden on Twitter | Facebook | Instagram Unf*ck Your Biz Podcast  Unf*ck Your Biz by Braden Drake   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
9/6/202140 minutes, 3 seconds
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244: Why Positioning is the Key to Your Business' Success w/ Kevin Elliott

Just because you can do everything in your business, doesn’t mean you should. It’s an easy trap to fall into. This is particularly the case when it comes to marketing. Today’s guest explains why you’ll be best served by defining what your position is. Key Takeaways Position your business as one that makes a specific kind of video rather than one that serves a specific kind of client. Having a clear position on this will become a large part of your marketing. It’s okay if you don’t like to do marketing. However, you won’t grow unless you bring aboard someone who does. About Kevin Elliott Kevin Elliott is co-founder and lead producer for Wewa Films. He has produced videos all over the country for clients including McDonald's, Gulf County, Florida Tourism, The Children's Advocacy Center, and Florida's Great Northwest. He lives in Panama City, Florida, with his wife, daughter, and 15 chickens. Building Your Ideal Business When you’re first starting out, just getting clients is your priority. Yet, it will help you if you start thinking about who your ideal client is. What kind of work would bring you joy every day? Kevin describes the process for building your company with this in mind.  When figuring out your niche, Kevin recommends focusing on what kind of films you want to make rather than what industries you want to work with. Boil this down to just a few words. Making that the focus of your marketing will attract businesses to you. Your Role As A Marketer It’s fine if you want to stick to simply making videos. A lot of clients are after just that. Yet, there are also opportunities in helping your clients market their own businesses. Kevin describes the opportunities for growth in helping clients market the videos you make for them. This is an excellent way for video businesses to expand their services. By working with clients on their marketing strategy, you offer a service that continues to pay you back. You’ll be a trusted partner in their strategy and they’ll continue to work with you over and over again. What kind of videos do you make? How do you communicate this to potential clients? Who is your ideal client? Leave a comment on the episode page! In This Episode: How producers provide clients with an exceptional experience [6:15] How to attract your ideal client through positioning [10:50] Kevin’s process for creating heartfelt cinematic videos [23:00] Building a business with a marketing strategy in mind [26:35] Helping clients discover what they actually want [35:50] The importance of having a top-notch website [45:40] Quotes “Flip the script and stop asking who will pay you to do video. Instead, ask who do you want to pay you to do video.” [15:14] “If you try to be everything, you will be nothing. I guarantee you will not grow.” [15:25] “If you want to make money and be a business, you have to think like every other business. You have to focus. You have to nail down exactly what your business stands for.” [19:33] Links: Sign up for the Onward Summit! The Video Blueprint Method Core Find Kevin Elliott online Follow Kevin on Facebook | Instagram | Twitter | Linkedin Positioning: The Battle for Your Mind by Al Reis and Jack Trout The E-Myth by Michael Gerber Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/30/202150 minutes, 33 seconds
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243: Why Creating Systems Will Let You Work in Your Zone of Genius w/ Austin Netzley

Are you hustling and grinding nonstop? Are you trying to do everything in your business? There are so many things that we do in our business that are a waste of time. Today’s guest is here to tell you how to stop wasting energy on the minutiae of business and start focusing on the parts you love the most. Key Takeaways The first step to implementing systems is to examine your business strategy. You need to be clear on what you're selling and who you’re selling it to. Delegating small tasks in your business adds up quickly. This will free up significant time for you to focus on the work that truly matters to you. About Austin Netzley Austin is an author, investor, and business growth advisor. He is the Founder and CEO of 2X, helping 6 and 7-figure entrepreneurs get free from the day-to-day grind and start scaling faster than ever. In less than three years, 2X has helped private clients generate over $211 Million and counting while in the 2X one-on-one coaching programs. Austin has outlined their methodology in his book From 6 to 7 Figures that authority Dan Martell calls “the playbook entrepreneurs NEED.” Free Yourself From Your Business As entrepreneurs, we get into this business to make an impact and have freedom and flexibility as we do it. Yet, too often we get bogged down with the details of running a business. Austin explains why implementing the right systems will free you from this trap. By systemizing and mechanizing all the non-creative aspects of your business, you’ll free yourself up to do the work that you actually feel called to do. The first thing to do is get really clear on who you serve. By streamlining your business so that you serve a particular type of client, you’ll eliminate many possible complications. You’ll then be ready to easily replicate what you do. Mindset and Mission Austin explains how much of this comes down to mindset. You need to be clear on what your mission is. The better you understand this, the better you’ll understand how to get there. This will help you realize what you can actually do to move your business forward.  It’s important not to try to change everything at once. Austin emphasizes the importance of small incremental change. By systematizing one thing at a time, you’ll make incremental improvements that will add up. Over a short amount of time, you’ll transform your business and your role in it. What small task in your business can you start delegating today? What parts of your business align with your zone of genius? Leave a comment on the episode page! In This Episode: Getting out of the day to day grind [5:15] Creating systems that support your creative side [9:00] What to prioritize as your business grows [16:15] Why it’s crucial to start by reframing your mindset around time and its value [22:00] Getting the financial side of your business in order [30:35] The best kind of marketing for you and your business [34:50] Quotes “Systems provide the structure to have all the freedom that we want.” [9:19] “If we’re getting stuff off our plate every single day, you’re going to be in a whole new reality within a matter of weeks.” [20:51] “Growth begins with fulfillment and don’t forget the best leads you can get are the customers you already got.” [35:39] Links: Sign up for the Onward Summit! Core Find Austin Netzley online Follow Austin on Facebook | Instagram | Twitter From 6 to 7 Figures Your World-Class Assistant by Michael Hyatt Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/23/202141 minutes, 56 seconds
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242: How to Discover Your Purpose in Order to Live Your Dream w/ Ira Davis

For so many of us, doing this work is our dream. The fact that we get to pick up a camera and film the important moments in people’s lives and tell incredible stories is what drives many of us. For others, the dream looks different. Today’s guest helps us identify our dreams so that we can start taking meaningful action towards them today. Key Takeaways Don’t compare yourself to others. Their dreams and goals are different from yours. You are after different things, so any comparison will lead to disappointment.  Once you know your dream, it’s time to create action by making a clear and compelling vision, creating tangible goals, having bold faith, and being relentless in your execution. About Ira Davis Ira Davis, a former Marine Corps Drill Instructor, is a skydiver, a dream development coach, and the founder of the transformational coaching company "The DreamDiver Company" and the documentary production company "IV I II Studios" (pronounced Four One Two Studios). Both companies are on a mission to inspire the world to live a life of purpose and to dive for their most audacious dreams. Your Dreams Are Unique Because You Are Unique Ira wants us all to recognize that everyone’s dream is different. This is important to remember when you find yourself drawing comparisons to others. Their dream is different from yours. So why are you comparing where you are to where they are? When you work towards your dream, you immediately become a changemaker. If you follow directly in the paths of others in this industry, you will only maintain what’s already there. However, when you follow your purpose, you strive towards your unique dreams and goals. You will make changes by being authentically you. Do The Work To Discover Your Dream Even knowing what your dream actually is is difficult. Yet, a dream is what motivates us and improves us. It’s what keeps us alive. Throughout this conversation, Ira helps guide us in the process of identifying our purpose.  Once you know your purpose, it's up to you to start imagining the most complete and efficient solution to the problem you want to solve. If you didn’t have any limits to this solution, what would you do? The answer to this question is your dream. What motivates you the most in life and in work? What is your dream? How can you take your business there? Leave a comment on the episode page! In This Episode: Finding the way to your unique dream [7:35] What it takes to be different in your field [12:50] Taking the first steps towards your dream [20:50] How to put dreams into action [28:33] Why we often fail to take action towards our dreams [33:10] Quotes “You have to understand that your path is your path. There are no two dreams that look alike…. It’s always unfair to compare your day one or your year two to someone else’s year twenty or year fifty.” [10:48] “Dreamers change and shape the world. Maintainers sustain the world.” [11:58] “You will never really know who you are and what you’re truly capable of until you begin to pursue a God-sized dream that’s deeply rooted in your purpose and is massively bigger than you.” [18:37] “Dreams are born when a person gets pregnant with purpose.” [26:29] Links: Sign up for the Onward Summit! Core Find Ira Davis online Follow Ira on Twitter | Instagram | Facebook IV I II Studios: Twitter | Instagram | Facebook Free 3 Part Video Series: "Made For Something Greater" (Discover how to see and identify the most audacious possibilities for your life) Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes Episode 187: Aligning Your Dreams With Your Job
8/16/202142 minutes, 38 seconds
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241: How to Succeed as a Business Owner Instead of as a Job Owner w/ Evan Van Auken

Owning a business is a never-ending process. Everything can change in a moment. To stay in it, you have to be constantly growing and adapting. Key Takeaways By changing the status of your business from an LLC to an S Corp you’ll immediately start saving 15% of your distributions. Your goal as a business owner is to make yourself replaceable. When your business can run without you, then you have achieved entrepreneurial freedom. About Evan Van Auken Evan is an entrepreneur, inventor, and educator. He helps people start businesses the proper way. For eight years Evan worked both as a firefighter and a CEO for his businesses. Now he runs them full time and teaches others the things he's learned along the way. Learn to Keep More of the Money You Earn When Evan first got into business he quickly realized that he had a lot to learn. He learned that entrepreneurship is a practice. You have to keep working on it to get better. Many aspects of owning and running a business can only be truly learned by doing them. One of these is getting the best tax rate possible. Evan breaks down some complex tax notions to help us understand how to keep more of the money that we make. He goes through the advantages of being an S Corp versus an LLC and how you can start keeping more of your earnings in your pocket. Becoming Replaceable in Your Business Evan also lays out some truths about what it means to be a business owner and not your own employee. You need to have the systems and people in place that make you redundant. When you are replaceable, you’ll have the freedom that you built your business to achieve.  By making the transition from merely owning your job to owning your business, the business will be able to run with or without you. That’s the goal. That’s what many of us are striving for. Have you saved on taxes by changing the status of your business? How can you become replaceable in your business? Leave a comment on the episode page! In This Episode: Addressing the knowledge gap that comes with starting a business [5:20] Building the confidence to strike out on your own path [9:30] Setting up your business to take advantage of the best tax breaks [13:45] Why you should outsource your editing overseas [21:50] Building passive income through partnerships [27:04] What it means to own your job [34:40] Quotes “Business and entrepreneurship really is a practice. You start and you keep practicing it and you keep getting better and there are some things you can only learn by doing them.” [8:23] “It’s really about how much money you keep, not how much money you make. How much money are you keeping? How much money are you not paying in taxes? It's about how much money you’re keeping in your pocket.” [15:54] “You need to learn how to replace yourself. It’s the only way to freedom. It’s the only way to have a business and not a job.” [34:43] “If you haven't changed it, you’ve fully accepted it. So make some changes if you don’t like where you’re at.” [42:55] Links: Sign up for the Onward Summit! Core Find Evan Van Auken online Follow Evan on Instagram | YouTube | Facebook | Tik Tok | Linkedin | Twitch | Twitter | Discord | Pinterest Take the Intimidation Out of Legal Documents Rich Dad Poor Dad by Robert T. Kiyosaki Tax-Free Wealth by Tom Wheelwright Traction by Gino Wickman The E-Myth Revisited by Michael E. Gerber Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
8/9/202143 minutes, 59 seconds
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240: A Coaching Session on How to Take Your Business to the Next Level

Welcome to a live episode of the Grow Your Video Business Podcast! There are so many topics that I could cover, but I want to leave that up to my community of fellow video makers. I recorded this episode live on Facebook where you’ll hear me coach others in real-time! Key Takeaways Nothing is without its risks, but if you never take any in your business, it will never grow. It’s not worth it to work with a client who drains your energy. It’s better to spend your energy seeking out the clients you’d prefer to work with. Finding Prospects With and Without Facebook Ads We start off this open coaching session with a question about finding prospects with Facebook ads. There are times when Facebook ads make good sense. This is particularly the case when you have a clearly defined market. However, when your potential clientele and their needs are broad, you can’t get your message across with a single video ad. Although it can be hard when you’re first starting out, referrals are an excellent source of prospects. I recommend approaching past clients and asking them who they know that they think would vibe well with you. When to Fire that Problem Client What about high-paying clients that are very demanding of your time? Sure, the money is good, but you have to ask yourself if it’s still worth it. It really comes down to how you feel. If you have clients whose phone call or email you look forward to, then you’re doing something right. If not, then you need to ask yourself why you are putting yourself out there for them. The fact of the matter is, the sooner you can break up with stress-inducing clients, the sooner you can refocus on growing your business the way you want to. Who to Hire First I also discuss hiring your first employee. Every business will have different needs. Every business owner is different as well. Take a good look at what parts of your business you are the best working in and where you could use the most help.  For me, the most valuable first hire would have been an operations and business manager. Now that I have this person on my team, I am able to focus on the parts of my business that I enjoy the most. I also know that everything that needs to be taken care of is being handled. What burning question do you have about running your business? How do you search for new prospects for your business? Leave a comment on the episode page! In This Episode: Highlights of success from video business owners [5:00] Where to find prospects and how Facebook Ads can be part of it [14:30] Knowing when it’s time to fire a client [26:00] Deciding who to hire first [33:00] How to nudge a prospect who is not responding to your proposal [38:25] How to move someone from contractor to employee [44:05] Quotes “For each of us on our own journey, something that might be small to your eye could make the world of difference for somebody else and be the thing that they need to go to the next level.” [11:02] “The dream is for us to choose our work. The dream is for us to choose our clients. The longer we spend time with people we don’t want to work with…. It’s just not healthy and we only have so much time.” [27:49] “I hope that you are growing your own network of other people in this industry who can help you, support you, encourage you, challenge you in the way that you’re thinking. I think that’s just the best way to grow.” [46:42] Links: Get your spot in the Onward Summit! Client’s Budget Workshop Core Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on Apple Podcasts!
8/2/202148 minutes, 39 seconds
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239: How to Take Control of Your Time as a Business Owner w/ Blake Pollino

What is the most valuable non-renewable asset in your life and business? It’s time. Your time is limited, so why not use it doing what brings you the most satisfaction and joy? Today’s guest designed his businesses to let him do just that. Key Takeaways You’re not alone in your work. By being part of a community of people in the same profession, you can help and support each other and foster mutual success. As soon as you can, start creating systems to automate as much of your job as possible. Branching out in the type of services you offer is often an inexpensive way to create more security. About Blake Pollino Blake spent ten years doing business development and marketing in the corporate/start-up world. He shot his first wedding for free in December 2017 and filmed his first paid wedding the following March.  Blake worked 80+ hours a week building his video business while still working a full-time 9-5. He went full-time almost one year to the day after his first paid wedding. Blake launched BP Media Group in 2019. Since then, he has worked with companies/brands like ConocoPhillips, Shell, the Philadelphia 76ers, Junior Olympics, Texas A&M, Stephen F. Austin University, and more. In late 2019, he spun his real estate photo/video work into its own company, BP Real Estate Photo & Video. Becoming the Boss of Your Own Schedule with Systems As someone who runs multiple businesses, Blake could be constantly at odds with time. However, he learned that money that buys you more time is money well spent. Blake explains how establishing and using automated systems has freed up more time in his business. By having employees and systems in place, Blake is able to own his schedule. Having previously worked over eighty hours a week, you better believe he appreciates his ability to take quality time off for his family and his own passions. Building the Relationships that Pay You Back Over and Over Again One aspect of Blake’s success has come from relationships with clients. There are some companies, particularly marketing agencies, that will need video for many different projects and clients. These, in turn, can lead to new work opportunities. We discuss how seeking out and cultivating relationships with just a few companies can greatly multiply your work.  A lot has to do with the effort you put into securing clients. By putting your energy into going after big clients, you’re being more efficient with your resources. These are often the clients that you can reliably count on for multiple work opportunities. What systems do you have in your business that allow you to own your own time? How do you go antelope hunting instead of mouse hunting? Leave a comment on the episode page! In This Episode: The benefits of being part of a shared experience [6:00] How Blake transitioned out of corporate work and into entrepreneurship [12:10] Taking advantage of automation to buy you more time [17:33] Taking control of your time and schedule to be able to focus on your true priorities [24:40] Why it can be tough to be both a creative and an entrepreneur [33:40] Finding clients who lead you to even more opportunities [35:45] Whether to hunt for field mice or antelopes [41:50] Diversifying your business without buying new gear [43:37] What to do after your success [52:00] Quotes “Some of the moments that have led to the most success in this business have come from going to workshops. It’s not necessarily the content that is taught at those workshops, which is normally great; it’s the relationships that I’ve made.” [10:31] “We’re in a really cool place where people are starting to see that the ocean is plenty big for everyone. We can really help each other and lift each other up.” [11:19] “There’s a big struggle in the creative industry. We’re artists. We want to create something and show our art. But, whether we like it or not, we’re also business-people. We have to run these businesses. Many struggle to do both these things.” [33:43] Links: Get on the Onward Summit Waitlist! Core Find Blake Pollino online Follow Blake on YouTube | Facebook | Instagram | Twitter Essentialism by Greg McKeown From 6 to 7 Figures by Austin Netzley Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 201: How to Become an Essentialist and Change Your Life for the Better
7/26/202156 minutes, 44 seconds
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238: Why Diversification Will Make Your Business Stronger w/ Jeffrey Johnson

Diversification in your business is essential to its survival. I think that’s something we all learned recently. Yet, you can’t always do everything yourself. Today’s guest explains how he learned to use outside expertise in order to keep his business agile and profitable. Key Takeaways Bringing in outside experts allows you to take on a wide variety of projects. While this is an extra expense, it will likely lead to higher quality work which you can charge more for. Always be looking for more and different opportunities. Complacency will not help you when situations unexpectedly change. About Jeffrey Johnson Jeffrey Johnson has been around cameras all his life. His dad managed a camera shop, and he helped him develop photos in a makeshift darkroom at home. He grew to be passionate about art and music and studied design. But Jeffrey lost his drive to be creative for years, working in sales and management. After a life-changing event and a cross-country move, he decided to take photography classes, which reignited his creative passion and propelled him to quit his proverbial day job and start freelancing in 2012.  Jeffrey slowly niched down to commercial work, specializing in architecture, interiors, and tabletop. A few clients wanted video, and he decided to dip his toes in the water. Bam! He was pulled in by the opportunity to be a visual storyteller on a whole other level. When the pandemic presented an opportunity to rebrand and relaunch, he joined the VBA to optimize his business so he could offer a full suite of creative services under one roof. Flexibility as the Key to Survival and Success In this episode, Jeffrey explains how he gradually transitioned into video. One central aspect of freelancing is being open to new opportunities. Say yes and figure it out later. Jeffery certainly got his start in video this way.  A key part of this process is being open to all sorts of new opportunities. Since you may be new to what you’re doing, having a trusted network of people who you can rely on is crucial. By bringing in experienced experts when needed, you’ll improve your own craft. You’ll also create mutually beneficial opportunities that might come back to help you out later on. Getting Outside Help in Order to Achieve More Jeffrey knows that he wouldn’t have survived as a business owner on his own. While it’s natural to want to be protective of your ideas and creations, sometimes you need to share them with others to bring your work to fruition. If not calling in outside help means your work won’t go anywhere, what do you have to lose through collaboration? Is it worth it to create a passive income opportunity for your business? How has bringing in outside help improved the way that you do business? Leave a comment on the episode page! In This Episode: How Jeffrey got his start in photography and transitioned to video [4:40] The power of your network to expand the type of work you do [9:45] Having a vision for your business that remains flexible when circumstances change [12:55] Passive income opportunities that can see you through hard times [15:44] Why being protective of your work is the wrong mindset [21:45] Recognizing your achievements that took time to materialize [28:45] Quotes “Maybe life is too short to be doing something that I’m not super excited and passionate about. I wanted a creative outlet.” [5:42] “The work really needs to come first. Buying the gear is not going to make the work come to me. I need to seek out the work that will justify acquiring the gear.” [9:33] “If you’re doing really great at something and you get too comfortable, then the world is going to up and change and you’ll become outdated, obsolete, and left in the dust.” [21:08] Links: Join the Grow Your Video Business Facebook group Get on the Onward Summit Waitlist! Core Find Jeffrey Johnson online Follow Jeffrey on Instagram | Linkedin | Facebook Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 133: How To Create Passive Income Strategies For Filmmakers
7/19/202135 minutes, 49 seconds
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237: What Happens When You Create a Vivid Vision For Your Company w/ Cameron Herold

We all should have a vision of what our company really is. That’s the easy part. What’s harder is sharing that vision in a coherent way with others. Today’s guest has helped hundreds of companies clarify their vision so they can effectively broadcast it to the world and reach their goals. Key Takeaways Having a vivid vision for your company will keep you constantly aligned with your goals and mission. About Cameron Herold Cameron is the mastermind behind the exponential growth of hundreds of companies, making him known as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of five books, Cameron is also a top-rated international speaker and the founder of the COO Alliance, the World's Leading Network for Seconds in Command. Creating The Right Vision for Your Company To come up with a vivid vision of your company, Cameron wants us to ditch our vision statements. They really don’t mean much anyway. You need to dive deeper than that. No matter the size of your business, having and communicating a meaningful vision of your company will help you attract the customers and talent you need.  Cameron explains how to actually write out your vivid vision as you formulate it. This provides the excitement, clarity, and drive to move your business to greater heights. The Amazing Thing That Happens With Your Vision Both Cameron and I discovered something amazing that comes with having a vision. When you are clear on what you want from your company, it provides you with more opportunities to live the life that you want to live.  Sure, making money is a large part of why we do what we do. However, there should be so much more to it. With our visions are leading our businesses, we have the clarity to choose what we want to work on and have the freedom to put our own wants and desires first. How is your company’s vision bigger than a mission statement? How do you communicate your business’ vision to clients? Leave a comment on the episode page! In This Episode: How to formulate an image of your company [5:28] Why a small business still needs a vivid vision [9:28] The power of defining your core values for your company [11:30] Finding pride in building something that allows you to live on your terms [17:17] Who to hire first in your business [23:50] The future of Cameron’s vivid vision [30:00] Quotes “That one-sentence vision doesn’t align anybody. We all know it’s nonsense. We just mashed up seven words into a sentence and said ‘Go, team!’” [8:16] “When you define your core values and pick customers and suppliers based on them, all of a sudden it starts to supercharge your organization.”  [12:33] “You don’t need to hire somebody. You need to get more stuff done. So take all the stuff and put it into buckets. Who can do this stuff and what would a person doing this stuff be called?” [26:35] Links: Get on the Onward Summit Waitlist! Join the Grow Your Video Business Facebook group Core Find Cameron Herold online Follow Cameron on Instagram | Facebook | Linkedin Invest in Your Leaders COO Alliance Vivid Vision The Miracle Morning for Entrepreneurs Double Double Free PR From Six to Seven Figures Entrepreneurs’ Organization Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/12/202133 minutes, 56 seconds
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236: How to Become an Authority within Your Niche w/ Jake Sturgis

Choosing a focus for your business is scary. There’s a fear that niching down means you might be missing out on other opportunities. That’s why so many of us take a long time to pick a niche or never do. Today’s guest explains how he overcame this and how you can too. Key Takeaways Having a niche automatically raises you to the level of an expert in your field. This builds the trust that your clients are looking for. Keep all your paperwork well-organized. If you are ever faced with an audit, this will help everything go so much smoother than otherwise. About Jake Sturgis Jake Sturgis, the founder, and CEO of Captivate Media, started with video in high school, where he had a public access TV show that never quite caught on like Wayne's World. In college, he was a TV news producer in Duluth, Minnesota. From there, he worked as a videographer and Communications Coordinator for two school districts in Minnesota.  For over a decade Jake worked those jobs while shooting and editing weddings and small corporate gigs on the side. In 2014, Jake took the big leap into the video business full-time. Jake's videos have garnered national attention, leading to multiple awards and public speaking engagements on visual storytelling and authentic student engagement. Finding Your Business’ Perfect Niche Jake’s company has a very narrow niche. He works mostly with schools and educators to produce content that showcases their institutions. Jake explains how he discovered the need this niche has for quality videos and how he fills it. As an expert in creating videos for his niche, Jake can often anticipate his client’s needs before they even know them. Despite these advantages that come with having a niche, many of us are hesitant to be in one. Jake addresses these fears and anxieties. He explains how you need to understand who you are as a person as well as a business. When you have faith in yourself and your mission, you’ll come to understand that you will find and create the opportunities needed for success. Surviving the Dreaded Audit As Jake grew his business, he soon realized that he couldn’t do it all by himself. But taking on employees is not necessarily a straightforward process. In fact, his state ended up auditing his business, looking at how he was employing his team. Jake tells us how he dealt with this stressful time in his business and how he would do it again if he had to. Are you avoiding specializing in a particular niche? What’s holding you back? What niche do you feel best qualified to focus on? Leave a comment on the episode page! In This Episode: Why cheaper work isn’t always worth the price [3:30] How being an expert in your niche puts you at a special advantage [11:30] Dealing with the fear that comes with niching down [18:15] Finding the faith to grow your business into something bigger [24:55] What Jake learned when his company was audited [33:00] Advice for someone considering starting their own full-time business [42:25] Quotes “When you’ve got a niche, and when you know when things are happening with your clients, you can start to anticipate and build for and predict those things before your clients even know they need them.” [14:57] “The more that you dive into a niche, the more windows of opportunity that will just present themselves.”[19:59] “I saw this opportunity and I didn’t want to look at somebody else who made that leap and made that decision and was super successful and always be looking in the rearview mirror and be like, that could have been me.” [45:08] “When you can pair your passions with what it is that you’re doing and making an impact in the lives of others, it’s incredibly fulfilling and a lot of days it doesn’t even feel like work.” [46:25] Links: Check out the FREE Client Budget Workshop! Join the Grow Your Video Business Facebook group Core Find Jake Sturgis Online Follow Jake on Twitter | Facebook | Instagram Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
7/5/202149 minutes, 41 seconds
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235: How To Improve Your Business With Creative Collaboration w/ Kaitlyn Rossi

I know I wouldn’t be where I am today without collaboration. Even if you're the only person in your business, there are times when you’ll need to call in help from elsewhere, even if just to get a different perspective. Today’s guest explains how to do that more efficiently so that you can be more creative in the long run. Key Takeaways Creative partnerships are very important for the success of a business. Identify areas where another perspective would be beneficial and seek that out.  Creative projects often involve a degree of chaos. Project management software is a good tool for organizing and channeling that chaos into order. About Kaitlyn Rossi Kaitlyn Rossi is the senior video producer with Storyblocks. She's behind much of Storyblocks's branded content, including their new original series. Storyblocks helps creators and businesses of every size keep up with the growing demand for video. They provide flexible subscription plans for royalty-free stock video, audio, and images. Connections Lead to Possibilities When people connect, the creative possibilities increase exponentially. To truly flourish as a business, and as a person, you have to approach what you do with honest generosity. Helping and serving each other will lead to satisfied clients and more work for everyone. With this in mind, Kaitlyn and I discuss how fostering community - rather than competition - will result in more fulfilling opportunities for all of us. The Power of an Efficient Workflow Process We also talk about how to be as efficient as possible in your business. Having a tried and trusted workflow process in place is an essential part of this. Kaitlyn explains the framework that she follows during all stages of production. It centers on really getting to know your audience, their frustrations, and their desires. Once the concept has been established, she then coordinates between the various team members using software designed specifically for that purpose. By having the whole process in place from the start, a complicated project becomes exceptionally manageable. How has seeking an outside perspective helped your business? What tools do you use to facilitate your workflow? Leave a comment on the episode page! In This Episode: How Storyblocks is fostering creative collaboration with its new original series [4:10] The power of community to facilitate creativity [9:15] The fulfilling effects of getting positive feedback [13:20] Harnessing the efficiency of a well-designed workflow [16:50] Overcoming common struggles in the creative process [22:40] How to be a better partner in your business [24:45] Quotes “No matter what level you are in your career, everyone can benefit from creative partnership.” [8:32] “Don’t discount what other people can bring to your creative process and how they can enhance your work. Even if you’ve been at it for years, you can always learn something new and people will always bring an additional perspective.” [9:00] “To be a better partner to someone, don’t limit yourself to what you think they want to hear. Go into it with an open mind. Tell them honestly how you’re perceiving certain aspects because that could be the differentiator for them.” [25:21] “Go out there and find someone to partner with. Look in unexpected places.” [27:41] Links: Check out the FREE Client Budget Workshop! Join the Studio Sherpas Facebook group Core Storyblocks Follow Storyblocks on Twitter | Facebook | Instagram Partnered: A Storyblocks Original Series Asana Notion Frame.io Wistia Basecamp Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/28/202130 minutes, 26 seconds
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234: What Happens When You Bet On Your Own Success w/ Dan Bewley

It takes a certain level of discomfort when starting and running your own business. While it lacks the security and predictability of a “regular” job, it brings with it a degree of freedom that can’t be found anywhere else. Today’s guest shares his stories of successes and setbacks as a new video business owner. Key Takeaways You will likely have more regrets about not following your dreams of running your own business than you would if you don’t. If you feel called to do it, start doing it now. Defeating imposter syndrome requires acknowledging that it’s okay not to know everything and being true to who you are as a person and a business. About Dan Bewley Dan Bewley works with nonprofits to help them grow using the power of video. His passion for storytelling through video stems from his 25 years in TV news, telling a variety of stories from across the country.  Dan’s unique career has given him the insight to find stories that connect with viewers on an emotional level. He lives in Tulsa, OK with his wife, son, and hyperactive dog, Rocket. He’s a big fan of westerns, Sci-Fi movies, and obscure 1990s television shows. Embracing the Risks of Starting a Business In this episode, Dan describes the risks he took when leaving a corporate job to start his own studio. Although he was older than most first-time business owners and had enjoyed the security of corporate work, he felt that the risks of not acting on his desires were just too big to ignore.  Of course, there were mistakes made along the way. Dan explains how entering entrepreneurship with a mindset to embrace mistakes is a key element of succeeding. Everything is a learning experience if you are open to the lessons that they contain. Honesty as the Antidote to Imposter Syndrome Dan also talks about how overcoming imposter syndrome was one of his biggest challenges. Having never been in business before, he often had to deal with feelings of inadequacy. Dan explains how forcing himself to change his perspective allowed him to charge what he’s worth and land the clients he’s after. By being honest with who you are, you’ll recognize that you have something valuable to offer. Are you experiencing imposter syndrome? If so, how can you overcome it? What was your biggest fear when starting your own business? Leave a comment on the episode page! In This Episode: Embracing the challenges of a career change at any age [4:00] Getting excited by the business aspects of running a company [11:20] Overcoming the effects of imposter syndrome by betting on yourself [17:02] What happens when you are completely honest with new clients [25:15] Hiring others to help you with specific tasks to serve your clients better [29:20] Quotes “It’s been a challenge, but what I like about it is it’s my challenge. I’m doing it for me. If it works, it’s because I made it work. If it doesn’t work, it’s because I didn’t make it work. I want to own that one way or the other.” [7:21] “Don’t make the mistake of not betting on yourself. Take that chance and take that risk!” [17:41] “Yes, bet on yourself. Yes, take chances. But also be realistic. Be honest with yourself.” [29:12] Links: Sign up for the Live Videography Interview Series  Sign up for the Onward Summit Waitlist Join the Studio Sherpas Facebook group Core Storyblocks Find Dan Bewley online Follow Dan on Facebook | Instagram Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/21/202140 minutes, 6 seconds
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233: How to Find Your Purpose and Make a Positive Impact w/ Davin Salvagno

Why are you working? It’s a simple question with a complex answer. It needs to be more than just making money or you won’t last long in this business. Today’s guest explains how to find the motivation to do great work by recognizing your power to create positive impacts. Key Takeaways Instead of asking customers what they want you to create for them, ask them how they want people to feel after seeing their videos. The work that you do should have purpose not just for your client, but for yourself. This is what is needed to keep you motivated to continue to produce great work. To identify your purpose in your work, think about who inspired you to do this work and why. Then look at your unique abilities, gifts, and talents and how you use those to serve others. About Davin Salvagno Davin Salvagno is the Founder & CEO of PurposePoint, the author of Finding Purpose at Work, and co-founder of The Purpose Summit. He is an inspirational thought leader and speaker known for connecting purpose, people, and performance. Having spent nearly two decades serving in various leadership roles in finance, human resources, operations, and marketing with Fortune 500 companies, his insights and talks have helped hundreds of organizations across the world engage their purpose and inspire their people. The Impact You Have in the Work You Do Everything that you do has an impact. Whether it’s big or small, you have an effect on other people. Davin talks about how we should be reflecting on what type of impact that is and learn to recognize it when it happens. He explains how following the “impact trail” shows you just how much bigger your influence is than you might have imagined. Approaching Experience as a Commodity Davin also explains how you can provide more for your clients by focusing on the experience that you provide and how you can transform what they do. Rather than relying purely on your products and services, emphasizing how you make them feel will often be enough to create loyal repeat clients. This type of approach will not only help your clients make a bigger impact, but it will also give you and your work more purpose. It will motivate you to keep working as you create positive impacts. As you utilize your talents and abilities to positively transform how other people feel, you’ll find that there is no limit to the impact that you can create. What is a purpose point in your life? What unique power do you have to impact the world? Leave a comment on the episode page! In This Episode: Recognizing the purpose points in your life [8:35] Why the work that you do is more than just a job [14:48] Why competing at the experience and transformational levels will set you and your business apart [22:30] The power of being true to yourself [30:00] Where to start when you don’t know your work’s purpose [34:14] Quotes “People have been so disengaged with each other that they haven’t been able to see how the work that you do impacts other people.” [13:05] “Whatever it is that you do, how you tell a story has the power to engage someone’s heart and mind to think about something - or even better, to do something - they might otherwise not have done had it not been for your work.” [20:15] “Those tiny little nuances of what is uniquely you that sets you and what you do apart from the next person and how you position that and tie that to how it makes someone think or feel is the game-changer.” [33:34] Links: Sign up for the Live Videography Interview Series  Sign up for the Onward Summit Waitlist Join the Studio Sherpas Facebook group Core Storyblocks Find Davin Salvagno online Follow Davin on Linkedin | Facebook | Twitter | Instagram The Purpose Summit Finding Purpose at Work by Davin Salvagno Start With Why by Simon Sinek Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/14/202146 minutes, 31 seconds
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232: Why Being Your Authentic Self Will Make You a Better Marketer w/ Jessika Phillips

Behind every business are actual human beings. Recognizing this is key to running your own business with integrity, caring, and a mission to make a meaningful difference. Today’s guest is a marketing wiz who has mastered the concept of building authentic relationships in the business world. Key Takeaways Customers are going to be more loyal to the brands they have deep connections with. This means building the identity of your company based on who you really are and what is most important to you. Your best customers will be the ones who connect with you as a person. The faster you can authentically put yourself out there, the faster you’ll find each other. About Jessika Phillips Jessika is a social media strategist known for her outspoken dedication to relationship marketing. Her personal mission is to inspire people to love more, give more, and be more through using authentic relationships every day. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers”, and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does. Your Unique Approach to Marketing In this episode, Jessika dives into how we can increase our impact and be more creative if we just think about our businesses a little differently. By recognizing the link between marketing, sales, and human behavior, you can increase your influence as well as revenue.  At the core of Jessika’s message is the idea of being unique in how you connect with your customers. It’s not what you do, so much as how you do it. Knowing what makes you different requires understanding who you and what your business is at a core level. Jessika explains how to identify what it is that you truly want to do with your business and who you want to serve. Putting Yourself at the Core of Your Business Ultimately, your business will do best when it’s true to who you are. Your brand should be a reflection of you. The sooner you can put your true self out there, the sooner you’ll weed out the people who aren’t a good fit, and the sooner you’ll draw in your ideal clients.  By marketing in a way that is true to your identity, you will naturally add value that others don’t. Jessika explains how the connections that you build this way will result in happier clients. You’ll be happier too since it’s always more satisfying working with people who share your values. They may even do your marketing for you by referring you to other similar customers. How does your brand reflect you as a unique individual? How can you get repeat referrals by creating valued relationships with customers? Leave a comment on the episode page! In This Episode: Making relationships the centerpiece of your marketing [5:00] Reframing how we think about marketing [12:12] Using a magnet approach to marketing rather than a bullhorn [16:24] The biggest lies in business [23:16] How your customers and mindset define your niche [28:14] Getting repeat referrals through relationship marketing [33:30] Quotes “My MO is just all related to relationship marketing and just being better humans and not having this separation of business and personal in how we show up.” [5:31] “The people who are going to stay loyal to us are the ones who have something more than just a surface-level commitment to that brand.” [9:23] “You went into business for a reason; value that. Value yourself and value your work. Make sure there’s mutual respect with whomever you’re working with.” [26:45] Links: Join the LIVE Videography Interview Series Get on the Onward Summit waitlist Core Storyblocks Find Jessika Phillips Online Follow Jessika on Linkedin | Twitter | Facebook | Instagram | YouTube NOW Marketing Group Learn Relationship Marketing Relationships and ROI Masterclass The Alchemist by Paulo Coelho How to Win Friends and Influence People by Dale Carnegie Books by Seth Godin Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
6/7/202143 minutes, 1 second
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231: Why Dreaming Big Will Lead to Success in Business and Life

When you dream about the future, you have a direction to set off on. There’s a goal to work towards. In this solo episode, I’m sharing what I’ve learned about setting big goals and how that helps you thrive in this business. Key Takeaways Goals can come in all sizes. Dream big and have a goal that may take years to realize. At the same time, create short-term tangible goals to keep you motivated along the way. It’s Time to Dream Big When you think about your video business, whether you’re new to it or not, I’m sure there’s something you wish were different. Perhaps you want to work fewer hours, make more passion projects, or save more money. It could be anything. But if you dreamed about your future lately, now is the time. Creating A Roadmap Towards Your Dreams It’s the dream and your goals that keep us motivated when life’s distractions get in the way. When you remember your greater purpose it becomes easier to remember why you are passionate about this work. Set yourself some short-term goals that will lead you toward your dream. Doing this will keep you motivated and show you just how close you are to achieving your dream. Dealing With The Unexpected There will be unexpected interruptions along the way. Things will happen that you just can’t plan for. Yet, when you have a plan directing you towards your goals, you won’t lose track of your ultimate destination.  Overcoming obstacles also requires thinking with an abundance mindset. Don’t just strive to meet the bare minimum of survival. Set big goals that lead you to thrive. Then, when things inevitably go wrong, you’ll be better positioned to overcome them. What goal can you set to allow yourself to dream big? What do you need to do to thrive, not just survive? Leave a comment on the episode page! In This Episode: Finding your direction by examining your goals [2:52] The importance of having big dreams [9:10] Not undervaluing what you have to offer [15:45] How your big dreams will impact other people [22:20] Quotes “When you dream about the future - when you set goals - you have a direction that you want to head into. Then, you can work backward and think about how you want to get there.” [3:07] “I do believe that something very powerful happens when you dream and when you believe in something and work towards it. I think it’s more likely to happen when you start verbalizing and writing down your dreams, goals, hopes, and desires." [9:14] “You gotta believe that you’re worth it. And you gotta believe that it’s okay to dream really big for your life.” [22:26] Links: Sign up for the Onward Summit Waitlist Join the Studio Sherpas Facebook group Core Storyblocks Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/31/202129 minutes, 9 seconds
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230: Building Success By Turning Your Competition Into Community w/ Heather Zara

I used to look at my competition and feel fear and inadequacy. But as I started to grow into my own identity as a business owner, I began looking at it differently. Now I see other similar businesses as sources of motivation. They’ve gone from being my competitors to part of my community. Today, I have the pleasure of interviewing one of them. Key Takeaways Don’t be afraid to get in touch with other similar businesses in your area. This has the possibility of opening up all sorts of new opportunities. It’s not enough to just be good at something. You need to enjoy it as well or else it’s not truly a strength. About Heather Zara Heather Zara is the owner and CEO of Zara Creative, a Detroit-based video production studio that helps forward-thinking brands make meaningful connections with their audiences. As an observer of the human experience, Heather has built her career upon the pillars of creativity and communication while letting her passions and curiosity lead the way. With over 22 years of experience, this award-winning storyteller has interviewed inspiring humans like Martha Stewart, Kobe Bryant, Michael Strahan, John Varvatos, LeBron James, and more. Stories have the power to heal, shape, and transform our lives, and Heather has made it her life’s work to tell those stories. The Transformative Nature of Building Community A lot happens when you stop viewing other video businesses as competition and start to see them as other members of your community. Envy turns into inspiration. You become clearer on what you want from your own business. You also find people to share information, knowledge, and referrals with. Ultimately, the work becomes more fulfilling this way. It’s All About Mindset Heather and I have both found that this is only possible with self-reflection. You need to take the time to look back on your journey, understand where you’ve come from, and evaluate what you’ve learned along the way. This takes a certain amount of humility. It also requires that you be kind to yourself. This is a learning process for everybody. Fortunately, when you have a community that you can turn to, there’s no need to go through it alone. Could your business benefit from having community or competition? How have you learned humility as a business owner? Leave a comment on the episode page!   In This Episode: Finding inspiration from your community [6:00] How to reach out to other video companies [14:20] Understanding growth through transformation [18:50] Finding joy through creating meaningful work [27:45] Lessons learned through refining your hiring process [32:25] The two most important qualities of strength [42:20]   Quotes “It is so much more freeing when you can look at your community as a catalyst to help you grow.” [8:20] “Any time you feel envy, it’s information. It’s information of the direction you actually want to be going.” [13:27] “I think that being a business owner requires a lot of humility.” [42:21] “Be yourself as much as you possibly can. If being yourself means wearing a leather jacket and ripped jeans in a meeting, great! Go be yourself. Don’t change yourself to fit into this role that you’re telling yourself society needs you to show up as.” [46:26]   Links: Sign up for the Client Budget Workshop Join the Studio Sherpas Facebook group Core Storyblocks Find Heather Zara online Follow Heather on Facebook | Twitter | Instagram Everything Belongs by Richard Rohr Capri for Girls   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/24/202152 minutes, 8 seconds
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229: How to Free Yourself From Conflict With Better Habits w/ Dr. Jennifer Goldman-Wetzler

Does conflict have to be a part of doing business? It often seems unavoidable - something to be dealt with. But what if your work could truly be free of conflict? Today’s guest has a huge depth of experience helping people of all backgrounds create situations in which everyone wins. Key Takeaways When you find yourself being drawn into a conflict, stop and examine how you ended up there. Then think about something constructive that you could do differently. About Dr. Jennifer Goldman-Wetzler Dr. Jennifer Goldman-Wetzler is the Founder and CEO of Alignment Strategies Group, the New York-based consulting firm that helps CEOs and their executive teams optimize organizational health and growth. She is the author of OPTIMAL OUTCOMES: Free Yourself from Conflict at Work, at Home, and in Life, which was selected as a Financial Times Book of the Month. Jennifer is a keynote speaker at Fortune 500 companies, public institutions, and leading startups, including Google, Harvard Law School, and the United Nations. A former counterterrorism fellow with the U.S. Department of Homeland Security, she earned her Ph.D. in Social-Organizational Psychology from Columbia University and has taught conflict freedom at Columbia for a decade. Getting Free From The Conflict Loop I’m sure you've experienced this too; You go to great lengths to resolve a conflict, but it keeps rearing its head again and again. Jennifer says that instead of trying to resolve the unresolvable, we should strive to fully free ourselves from it.  It’s all about removing yourself from the conflict loop. This means examining some of your habits that may be drawing you into these situations. Often we blame other people or ourselves. We may even shut down in an effort to avoid confrontation altogether. Sometimes we even try to collaborate our way out of a conflict. All these lead to wasted time and energy as they seldom actually solve the problem. Cultivating New Habits That Lead to Winning Situations It’s not enough to just identify how you end up in conflict. It takes practice to learn to free yourself from it. Jennifer describes some proven strategies to look at conflict situations from different angles. When you get a better perspective on things, it is possible to build more empathy and discover solutions. When we understand what people need and what they want, what their values - both spoken and unspoken - are, we can serve them best. Understanding this won’t just allow you to free yourself from existing conflict, it will help you avoid it in the first place. What can you do to create win-win situations in your business? Which of the conflict habits do you find yourself in? Leave a comment on the episode page!   In This Episode: The four habits that lead to conflict [4:45] Practices to overcome your conflict-creating habits [15:55] The role of empathy in preventing and resolving conflict [20:42] Finding clients whose values you can best connect with [29:38]   Quotes “We use what I call our conflict habits. Those conflict habits interact with other people’s conflict habits and keep us locked in a pattern of interaction that becomes self-reinforcing and it’s very difficult to break free.” [7:22] “One of the practices in this methodology is about not only how to manage and free yourself from conflict once it’s already occurred, but also how to prevent it from getting worse or even prevent it from happening in the first place.” [31:54] “You can’t know if someone’s values are misaligned with yours unless you know what your own values are.” [33:31]   Links: Sign up to join the FREE 5 Day Grow Your Video Business Challenge Core Storyblocks Find Dr. Jennifer Goldman-Wetzler online Follow Jennifer on Linkedin | Facebook | Twitter | Instagram OPTIMAL OUTCOMES: Free Yourself from Conflict at Work, at Home, and in Life Dr. Jennifer Goldman-Wetzler Optimal Outcomes Resources Alignment Strategies Group   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/17/202136 minutes, 42 seconds
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228: How to Win Clients With Creative Marketing Strategies w/ Paul Jew

No one, including myself, knows everything there is to know about running a successful video business. Learning from others is what it’s all about. That’s why I make this podcast, and why, I assume, you listen to it. With that in mind, I’m talking with today’s guest who has some unorthodox winning strategies that anyone can try. Key Takeaways Using case studies and testimonials to support your reputation is one way to make contact with prospective clients. If you don’t have these, reach out to people who can speak to your character and your work in general. Every business owner has a story to tell. If you want to work with them, learn their story and use it to tell the world who they are.  Videos are your tool to solve a problem a business has. About Paul Jew Paul started in business in 1983 partnering with his brother to build the largest independently owned photography studio in New Mexico. In 2013, he attended a workshop at the Photo Marketing Tradeshow called Microbudget Filmmaking that was conducted by Patrick from Muse. That workshop hooked him on the Art and Science of Storytelling and prompted him to create a video division for his company, Moji Cinema. In 2019, he sold his photo studio so that he could concentrate on storytelling and video production full time. Partnering With Iconic Businesses in Your Area Paul shares some of his out-of-the-box methods for finding great clients to work with. These include conducting surveys about iconic local businesses and using them to get in touch with their owners. You can then tell their origin stories as part of a package you sell. Most of all, Paul sees what he does as connecting businesses with the community through video. This winning strategy has caused his business to quickly soar. In fact, the more he does, the more credibility his business gains, leading to even more opportunities. Learning From Your Mistakes To Create More Value Paul’s business has experienced some drastic changes over the years. Not all these changes came smoothly. Most didn’t. From bad investments in new technology to searching out the wrong clients, he’s learned a lot. Most importantly, Paul now understands how he can truly help clients.  Talking to clients to understand their problems is central to using video to bring them solutions. When you understand what story you need to tell to help them, you’ll bring them amazing value that will only lead to everyone’s success. How can you use Paul’s strategies to get in touch with new clients? Have you used an unorthodox marketing strategy to land a client? Tell me about it in the comments on the episode page!   In This Episode: How learning about the power of stories got Paul involved in video production [5:30] Using video to effectively tell a business’ story [11:50] Some methods for getting prospective clients to call you back [19:25] The power of origin stories to promote a business [23:51] How adversity and challenges lead to stronger businesses in the end [25:50] Understanding the problems that you can solve for businesses [29:20]   Quotes “The things that these people shared in their origin story would benefit so many other business owners. Why don’t we tell the stories of other business owners who are iconic and get their stories out there so that people can learn from all success principles that they have learned from?” [17:00] “No matter what entrepreneur I talk to, usually they have a very fascinating hero’s journey and it’s a great story to delve into.” [23:56] “I believe as video production people, we have the power to really come alongside business owners with whatever problem they have and make a huge difference in terms of their bottom line.” [32:53] “I just have a natural empathy, an affinity for what business owners go through, so my angle is always about how can we, with what we do, serve them so that it’s going to give them a good return on investment.” [37:41]   Links: Sign up to join the FREE 5 Day Grow Your Video Business Challenge Core Storyblocks Find Paul Jew online Follow Paul on Facebook | Instagram Muse Storytelling ABQ’s Most Iconic   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
5/10/202142 minutes, 10 seconds
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227: Why You Should Build a Business That Could Succeed Without You w/ Samson Jagoras

Do you love making videos but can’t because you spend all your time running your business? As a small business owner, it is too easy to get caught up in the day-to-day operations of your company and lose sight of the bigger picture. Today, we’re discussing how to get back on track. Key Takeaways Delegation is key to creating a sustainable business. As soon as you start your company, create processes to allow you to delegate work so that your day-to-day operations could continue even without you there. Clients are going to work with people they connect with. This means that you need to regularly put out content that showcases who you are. About Samson Jagoras Samson is the President of Growth Vue Properties and helps successful people passively invest in large commercial apartment complexes across the United States. He is also a commercial real estate broker and the VP of strategic investments for RE/MaX commercial alliance. Over his 12-plus year career in business, executive leadership, and entrepreneurship, he has served as a professional futures and commodities broker, actively invested in real estate, and acted as the Chief Strategy Officer for Madwire (an INC 500 marketing and technology company located in Fort Collins, Colorado) where he aided in taking Madwire's revenue from $7 million to over $100 million and 35 employees to 600 employees in 10 years. You Don’t Need To Do It All No matter what your small business is, you likely spend too much time not doing the parts that bring you joy. Samson urges you to refocus by delegating the work that you don’t need to or want to do. By splitting up the tasks in your business by outsourcing you ensure that your energy is best put to use. It’s never too early to do this. From the very start, begin creating processes that let you hand off certain work to somebody else. Reputation Is Everything So much of a small business’s success relies on its reputation. This is something that you can control, but you have to be intentional about it. Ask satisfied customers to write reviews. Also, put out content that promotes you as a person. Video is a great medium for this. Samson wants video business owners to get in front of the camera and put out consistent content promoting what they do. It doesn’t need to be perfect. It just has to communicate who you are. By getting into the minds of potential clients, they will naturally think of you when they want your services. What tasks have you or could you delegate right now? How do you communicate to customers who you are as a business owner?  Leave a comment on the episode page!   In This Episode: Why entrepreneurs often lose track of their goals [6:15] Why you should be delegating early and often [9:00] What to consider when hiring someone to handle your sales [16:25] The importance of personal branding and controlling your reputation [23:38] What happens when you think horizontally about your income [37:30]   Quotes “I think that it’s really easy to get into business and end up creating a glorified job for yourself. If you wanted to just work a job 40 hours a week, go work for somebody else.” [9:39] “You know how I get 200 hours of work done a week? I leverage other people’s time. It’s not just my time.” [21:36] “You need to control the narrative and you need to be making sure that when people look you up that they can quickly understand who you are, what you do, and why the heck that matters. You ultimately can control your reputation because that’s all you really have in this digital age.” [25:07] “At the end of the day, your money is just a tool. So you don’t really become wealthy until you start thinking about how to put your money to work for you.” [38:17]   Links: Join the Studio Sherpas Facebook group Get on the waitlist for the 5 Day Grow Your Video Business Challenge Core Find Samson Jagoras online Follow Samson on Facebook | Instagram | Twitter | Tik Tok | Linkedin Growth Vue Properties The E-Myth by Michael Gerber Loom Text Samson at +1 970-423-2233 to get instant access to his free webinar on multi-family investing along with his investor guide.   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!   Related Episodes: Ep 219 Why Small Offerings Are The Key To Landing Big Projects with Jacob Snowden
5/3/202151 minutes, 32 seconds
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226: How to Build a Business That Lets You Live Your Best Life w/ Mark Pasternack

It doesn’t matter how much money your business is bringing in if it isn’t allowing you to live the life you want. Working endlessly is not the point. To become a truly successful video business owner, you need to work on your business, not just inside of it. Today’s guest shares how he learned to work more efficiently so that he could establish the right balance between work and life. Key Takeaways When you try to do everything in your business, you can’t find your proper focus. Step back and really think about where your energy and talents can best be used.  Efficiency is your route to a successful business. Growing your knowledge, your processes, and your experience will allow you to get more done without overworking yourself. About Mark Pasternack Mark believes in humanizing brands by telling purposeful stories of passionate people. For him, storytelling has always been about the people. Over the past decade, he's worked with hundreds of brands from fortune 500s to small businesses telling stories with the result of increased awareness, engagement, and communication. His work currently consists of consulting with brands as well as empowering other filmmakers through his latest venture, The Video Community. Not all growth is good growth Growing your business is the goal. But it’s not worth it if it’s costing you your sanity. Mark describes how his initial successes as a business owner came at too high a cost. He looks back on his mistakes that may have been good for his bottom line but really took a toll on his family and himself.  What helped Mark escape this trap was really getting focused on what he wanted out of his business. Once you have that figured out, you can start hiring other people to take care of everything else. This frees you up to actually run your business how you want to. Knowing what you want your business to be To really identify what you want your business to be, you need to know who you want to serve and how you want to serve them. You can’t serve everybody. By closing the wrong deals with the wrong clients you’re just creating more work and frustration.  More to the point, you have to know what it is that you want out of your business. Really reflect on why you do the work that you do. This may take time to figure out. But once you know why you do what you do, you can make that part your personal priority and implement the necessary systems to make sure that everything else is taken care of. In what ways are you more than a freelancer?  What part of your business truly feeds your soul as a creative? Leave a comment on the episode page!   In This Episode: How Mark found a rhythm to manage his work-life balance [6:00] The importance of having focus when growing your business [11:03] Identifying what you actually want out of your business [22:02] Working on the parts of your business that give you energy rather than draining it [33:00] Why you are more than just a freelancer [35:45]   Quotes “It’s taken me a long time to realize that I can’t do everything at once. I can’t try to achieve everything at once and I can’t actually defy gravity and natural law even though I want to all the time. So I had to take a step back and realize that my family is a business.” [8:48] “My energy wasn’t focused on anything. It was all just focused on growing everything which leads to a lot of lack of clarity.” [13:23] “There’s not one right way, but it is about figuring out what is the way for you that is going to make you the most happy with what you’re doing.” [20:53]   Links: Get Access to the free Client Budget Workshop Join the Studio Sherpas Facebook group Core Find Mark Pasternack online Follow Mark on Twitter | Instagram | Facebook | YouTube The Video Community   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/26/202144 minutes, 4 seconds
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225: Why There Are Now More Opportunities For Passive Income Than Ever w/ PJ Taei

When you trade your time for money, it’s hard to stay in control of your schedule. That’s why creating passive income is so desirable. Longtime listeners to this show know that I’ve been able to do this through course creation videos with shared revenue partners. Selling digital products like this is a fantastic way to make more money without having to work more hours. The good news is that there are more opportunities for you to do this now than ever before. Key Takeaways Opportunities to make videos for course creators and other digital products are only going to continue to grow. This is an incredible way to create passive revenue streams that will allow you to retake control of your time. About PJ Taei PJ Taei is the founder of Uscreen, a leading video monetization platform helping over 10,000 businesses and creators stream and monetize videos online. Opportunities for Your Digital Products The online education market just exploded this past year. PJ and I are sure that it’s here to stay. Because it’s still relatively new, there are tons of ways to get involved. PJ describes how Uscreen which is “like Kajabi on steroids but with a Netflix feel” can serve both production companies and content creators monetize their creations. Owning Your Time with On-Demand Video Ultimately, profit-sharing with course creation videos lets you retake control of your time. These types of on-demand videos have only grown in popularity lately and will likely continue to do so. It’s actually not that hard once you learn the basics. Throughout this episode, PJ explains how to set yourself up for continued success with this model. What type of digital product could you make to create recurring passive income? Leave a message on the episode page!   In This Episode: How platforms like Uscreen allow people to monetize their videos [7:00] How content creators can make six figures a month with the help of video hosting platforms [11:53] The limitations of relying on ad revenue [12:40] The benefits of offering on-demand and live content [15:00]   Quotes “It’s an all-in-one platform. We host all the videos, we give you all the paywall, and then it has a lot of marketing tools built-in.” [8:49] “We make our customers, all of them together, about eight million dollars per month. That’s like tripled in the last twelve months. That’s always going up.” [12:04] “It’s really hard to make money with ads unless you’re really a YouTuber and start to gain a lot of subscribers. Also, you don’t own your audience. With something like Uscreen or Kajabi, you own your audience. You know who they are. You have their emails. You can upsell to them, add additional products.” [13:12] “It’s scalable. You create it one time. It sells. It’s evergreen. That’s the beauty of video on demand.” [15:18]   Links: The Course Creator Agency Workshop Join the Studio Sherpas Facebook group Core Find PJ Taei online Follow PJ on Twitter | Linkedin | Facebook | Instagram Kajabi   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!   Related Episodes Episode 178: How to Make Recurring Revenue With Course Creator Partnerships
4/19/202124 minutes, 58 seconds
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224: Why Being Unique Will Lead to More Success w/ Trevor Rappleye

There are countless ways to create a successful video business. Often it comes to thinking outside the box. Today’s guest created a phenomenal business model by taking a unique approach to subscription services. In this episode, he’ll tell you how he did it and what to look for in your business to set it apart. Key Takeaways To create authentic and interesting testimonial videos, ditch the script and ask unexpected questions. This will lead to authentic answers and compelling videos. Don’t charge your clients extra fees for extra services. Build those into your budget from the start. Keeping your rates simple leads to more satisfied clients. About Trevor Rappleye Trevor Rappleye started his first business at age 13 and started filming weddings at age 15. Today, he is the CEO of CorporateFilming & FranchiseFilming where he creates monthly videos on their VIP Subscription model for their clients. He has worked with clients such as CVS, Home Depot, Neighborly, and more. A Different Kind of Subscription Service Trevor goes about making corporate videos a little differently. Instead of doing one-offs, he creates monthly videos. Trevor describes how this leads to more repeat business and satisfied clients. This subscription model actually creates less work overall because it lets Trevor and his team use more of the footage that they take.  Mostly, Trevor focuses on testimonial videos. To make these interesting and authentic, Trevor and his team never use a script or give the customer the questions in advance. This creates a genuine response that translates perfectly to video. Ditch Those Extra Fees Trevor also never charges fees for extras. In an effort to make his costs as simple, predictable, and transparent as possible, everything is included in the package price. He recommends simply raising your overall price to cover extra costs. That way the customer will know from the start what they’re going to pay. This will even lead to more satisfaction when they see how much they actually get for the flat fee that they pay. What makes your video business different? Have you been thinking about adding a subscription model to your business? What could it be? Leave a comment on the episode page!   In This Episode: How Trevor’s subscription model creates less work and more satisfied clients [4:40] Making testimonial videos that come across as authentic and genuine [9:34] Creating a range of pricing models [12:10] Why charging fees for extras is not the best practice [16:30] How much flexibility to build into contracts to create repeat clients [23:10] Making quality videos quickly [27:40]   Quotes “I’ve found that clients and businesses want the most is social proof that their business actually works. What is better to do that than having a customer talk about that.” [9:03] “If you have a product but no one knows it exists, you actually have nothing.” [16:05] “No one cares that the shipping of the hard drive is going to cost you $8. Just include it in the dang amount. Raise your price today by one hundred bucks and never charge anyone another extra fee.” [17:58] “People come back based on how you make them feel, not on what you created, not on what your final price point was.” [21:21]   Links: Get access to the Client Budget Workshop Core Join the Grow Your Video Business Facebook Group Find Trevor Rappleye online Follow Trevor on Instagram | Twitter | Facebook | Linkedin 5% off any of Trevor’s packages using coupon code: Podcast2021 If You’re in a Dogfight, Become a Cat! by Leonard Sherman   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/12/202132 minutes, 45 seconds
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223: How to Create a Winning Social Media Marketing Strategy w/ Kim Walsh Phillips

Marketing yourself should be fun. Then why does it so often feel hard? I know you didn’t start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today’s guest tells us how to do that to make it so much easier to market what you do. Key Takeaways You can’t do it all if you want your business to run smoothly. Identify your strengths - your zones of genius - and focus on doing those. Everything else can likely be done by others so that you can get out of your own way. The point of social media marketing is to make people feel like they’re missing out. To do this, don’t make the messaging about you. Rather, make it about how others are receiving a huge benefit through your work. About Kim Walsh Phillips “Kim Walsh Phillips is a must-read by those in business” - Forbes Magazine. She is the best-selling author of multiple books including The Ultimate Guide to Instagram for Business and No BS Guide To Direct Response Social Media Marketing. She’s spoken around the world and coached some of the biggest brands and thought leaders, having worked alongside Tony Robbins, Grant Cardone, Kevin O’Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer, and Gary Vaynerchuk. Kim resides just outside of Atlanta, GA with her very tall husband and glitter-obsessed girls and is fueled by faith, love, laughter, and lots and lots (and lots) of coffee. Growing a Successful Business by Doing Less Kim has structured her company so that she only has to do the work that brings her joy. Often, when we try to do everything, we create bottlenecks and get in our own way. Kim describes what to look for when building a team to streamline your processes and ensure that everyone is working within their zones of genius.  This can be a tough move to make. Usually, when you’re starting your business, you do all the things and get all the earnings. Hiring somebody means parting with some of that money. However, if you think about it as making the business more efficient so that you can make even more money, you’ll be ready to accept even more opportunities for growth and profit. The Formula for Successful Social Media Marketing Kim certainly knows how to make the best of social media in marketing. For those of us who don’t know where to start, Kim has a pretty elegant formula for success. It starts with creating super valuable content to attract clients. Kim explains how to make sure what you make resonates by speaking to their needs. The next step is getting them to join your list with regular content and offers. Finally, Kim shares her secret for getting them to book an appointment with you. Most of all, you need to show potential clients that they’re missing out by not working with you. To do this, Kim loves making an interview series to showcase how you have helped others. This lets you feature client success stories, but also to interview people you’d like as clients. How can you market your business in a way that stays true to your brand? How can you show potential clients that they’re missing out by not working with you? Leave a comment on the episode page!   In This Episode: How Kim structures her company so that she only has to do the parts she loves and you can too [6:20] Why you need to build a team to grow your company [11:45] Where to start when using social media to market B2B [16:42] Subtly creating an offer that potential clients can’t refuse [25:38]   Quotes “There are people waiting for you right now. So if you can get past the fear, past the uncertainty that’s blocking you from reaching them, you can break apart that wall and make it into a door. Then there’s that opportunity that exists for both you and the people you’re created to serve.” [8:48] “If you are doing a bunch of stuff that you hate, there is a better way. You don’t need to do it like that anymore.” [11:32] “It is not meant for you to work harder or to do more, but instead to look, and perhaps there is a cleaner, gentler way to accomplish your big dream so that you can live every day in joy.” [34:08]   Links: Get the Client Budget Workshop Join the Grow Your Video Business Facebook Group Core Storyblocks Find Kim Walsh Phillips online Follow Kim on Twitter | Instagram | Facebook The FB Profit System Free Tutorial and Cheat Sheet The Ultimate Guide to Instagram for Business No BS Guide To Direct Response Social Media Marketing Ecamm   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
4/5/202138 minutes, 3 seconds
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222: How Your Past Can Inspire a Better Future Through Storytelling w/ Kevin Brown

Stories are powerful things. Even your own story can uplift, inspire, and make a change. As a filmmaker, you know the value of stories. What you have the power to do is take what others might see as mundane, and make it compelling and extraordinary. I’m so excited to have a guest who uses his own amazing story to show others how to dig deep into their own potential so that they too can become inspirations. Key Takeaways Life is full of opportunities to improve and reinvent yourself. To do this, you need to seriously consider your strengths, weaknesses, and how you want to grow as a person and as a professional. If done right, this should be a lifelong process. No matter what, we all face challenges. Sharing those struggles and your journey while it’s still happening is one of the greatest gifts you can give to others. Doing so communicates the universal nature of struggle and can inspire perseverance in others who need it the most. About Kevin Brown Kevin L. Brown is native to the City of Detroit, Michigan. He attributes the majority of his success to his rough and violent childhood, which he details in his literary work entitled Chasing Crows: A True Detroit Success Story, which chronicles his life growing up on Detroit’s eastside, one of the city’s roughest areas.  Kevin joined the Impact Network in 2012, where he is a television producer. He is currently working diligently on creating a documentary about his life journey, as well as a movie entitled “Chasing Crows”. Kevin believes that his purpose in life is to be sharing his story of passion, perseverance, and hope with the world so that others may understand what they are able to unlock within themselves. Stories as Vehicles for Positive Change Through the massive reach of the Impact Network, Kevin creates videos aimed at inspiring others. He recognizes that all people are dreamers, but sometimes we need a little inspiration to recognize and act on those dreams. Videos are a way to connect with people on a meaningful level and show them the potential that they have to accomplish great things. Kevin’s own life experience has led him to see this value in storytelling. He gets real and vulnerable in this conversation about his numerous past traumas and triumphs. This is a story that is far from over. It is a  positive one of hope and resilience that we all can identify with, whether we lived it or not. Finding Your Purpose and Using It Throughout it all, Kevin learned countless valuable lessons. He tells us that the only person we should ever compete with is ourselves. We need to understand our strengths and our weaknesses because that allows us to build strong teams and constantly improve.  At the heart of Kevin’s message is that there is purpose in everyone. No matter anybody’s background or current situation, there is still something for us all to accomplish. Kevin describes how to dig deep to discover that purpose so that you can identify it and act on it. How do your past experiences inspire the stories you tell? What challenges have you overcome (big or small) to become the storyteller you are today? Leave a comment on the episode page!   In This Episode: Connecting with amazing people over social media [5:50] The power of video to inspire people [9:15] How Kevin’s difficult childhood continues to be an inspiration [11:55] Why self-discovery and personal improvement are key elements of success [25:25] Why purpose is something everyone has [32:48]   Quotes “I just love the ability to create content - the high of coming up with a concept in your mind, working through it, working through the process, and seeing it actually come to fruition as a picture on the screen and working with like-minded people and creating something that people can benefit from.” [11:02] “Regardless of what you go through, regardless of what people think about you, you have to believe in yourself. You cannot compete with nobody but the person you were yesterday.” [25:44] “I hope everyone here understands that they have a purpose in life, that regardless of where you come from, how much money you have, your economic disposition, social status…there is purpose in you.” [33:55]   Links: Join the Grow Your Video Business Facebook group Get Access To The Client Budget Workshop Core Storyblocks Follow Kevin on Instagram | Linkedin Chasing Crows: A True Detroit Success Story Impact Network Clubhouse   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/29/202138 minutes, 47 seconds
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221: How Identifying Your Niche Will Make Your Marketing More Powerful w/ Neal Schaffer

You already know how to make amazing videos. If only that were enough to sustain your business, you’d be all set. Sadly, outstanding video seldom is enough. To truly get the business you need, you need to market what you do. Today’s guest is here to help us navigate the murky waters of social media marketing so that you can grow your business to the next level. Key Takeaways Don’t get caught up in how many followers you have. What’s more important is promoting the quality of your impact and the value you provide. This will not only help you get discovered but will allow you to charge what you’re worth.   You need to market to a specific need. By trying to market to everybody, you’re marketing to nobody. By specializing in something specific, you’ll be better positioned to market to and find your ideal clients. The more specific you can get, the more powerful and tangible your messaging will be. About Neal Schaffer Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.  Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social and the recently published The Age of Influence, a ground-breaking book redefining digital influence. The Many Ways Social Media Can Be Used In Marketing We all have to market our businesses. There are countless ways to do this and it will look different for everyone. Neal discusses how to use social media to build your exposure and influence in a way that’s authentic to who you are and your brand.  You need to be specific in your approach. Carefully choose the platform, format, and content that makes the most sense to what you do and who you want to reach. Neal explains how honing in on this will help you differentiate what you do and reach the right clients. This may mean further developing your niche, or even changing it altogether. Being Unique To Leverage Your Connections The thing to remember is that, no matter what, you have a unique experience. That experience is what sets you apart and gives you something worth sharing. Whatever it is, it can be applied to something related to video. Neal reminds us that we are all experts in something. Marketing is merely a way to communicate that you’re an expert to the people who need that expertise. It’s also not that important how many followers you have. What matters more is how connected you are to others. It’s the quality of those relationships that makes the difference. Neal tells us how to use your sphere of influence to get the word out so that more business will start flowing your way.  What could be holding you back from a pivot you need to make? What do you need to do to move forward? How can you use your skills in video to reach out within your sphere of influence? Leave a comment on the episode page!   In This Episode: Developing a love of social media as a way to build and promote businesses [5:45] The dangers of comparing your business to others [9:55] Where to start when developing your social media marketing strategy [13:30] Overcoming the fear of niching down [17:12] The power of having processes in your sales strategy [28:40] How to build and leverage your sphere of influence [37:08]   Quotes “With social media, it’s so misunderstood and done wrong by so many, and I think if we can teach people at the top level how to do it right, it’s so impactful for people, businesses, and society.” [5:34] “The numbers don’t matter. What really matters is the impact that you have in your community and the market where you’re looking for work.” [12:50] “There are influencers out there, in your community and online, who you can begin a relationship with, collaborate with. I think that can become a really powerful way of getting some word of mouth going for you.” [39:44]   Links: Join the Grow Your Video Business Facebook group The Client Budget Workshop Core Storyblocks Find Neal Schaffer online Follow Neal on Twitter | Linkedin | Instagram | Facebook Free Preview of The Age of Influence   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/22/202147 minutes, 8 seconds
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220: How to Build a Better Business by Cutting Back w/ Wesley Dean

If only you had that one piece of gear you could take your business to the next level, right? Well, more often than not, you’ll just end up spending money on something that won’t truly help move your business. Today’s guest and I talk about the most important factors when considering a new expense so that you can actually focus on what’s best for your business. Key Takeaways When trying to find your niche, think about different areas of expertise that you have that overlap. This will set you apart more from your competition and allow you to play to your strengths.  There are likely parts of your business that are unnecessary. Cut those out not only to save money but to give you enough bandwidth to focus on the truly important parts of your business. About Wesley Dean The founder of InterMotion Media, Wesley Dean has a passion for helping nonprofits, churches, higher education, and development organizations succeed. He loves the work that they are doing to make the world a better place and wants to see them succeed. He has traveled around the world from the Andes mountains in Ecuador to the rice paddies of Cambodia, helping nonprofits communicate the impact of their work. Wesley is also passionate about helping educate people as well as inform, which is why InterMotion Media has produced a large number of online courses in partnership with the US Institute of People, the United Nations, and the World Bank. Focusing on what you and your business really need With a decade of experience as a business owner, Wesley has learned a lot of lessons. He shares how he learned the need to create a refined hiring-process, the importance of proper team management, and the true meaning of success. More than anything, Wesley understands the need to take care of yourself as a business owner. A great way to go about this is to seriously think about the unnecessary parts of your business. What’s sucking up resources and time that you could do without? Once that’s identified, you can get rid of it and focus on the more important things. How your business can do more with less One thing that Wesley understands is how constraints lead to solutions. Instead of buying gear you don’t need or hiring an employee you can’t afford, consider how you can accomplish the same thing with fewer resources.  When you know what your business doesn’t need, you can better focus on your actual vision. Niching down, identifying your ideal client, developing strategy, and so much more can happen once all the unnecessary noise, expenses, and distractions are jettisoned. What unnecessary expense can you cut from your business? How can you utilize overlapping skills to create a new niche?  Leave a comment on the episode page!   In This Episode: How a career in video allows you to create the work that excites you the most [5:10] Discovering the unnecessary parts of your business and getting rid of them [12:40] Utilizing the power of community and a mentor to help with big decisions [21:12] Challenges and solutions to niching down [26:30] Leveraging the advantage of warm leads during downturns in business [36:48]   Quotes “Focus on yourself. Focus on making sure you’re profitable and taking care of yourself as a business owner.” [14:40] “Take care of yourself. Make sure you’re paying yourself first versus assuming that buying the latest camera or having a bigger studio is going to automatically lead to more work.” [16:22] “You just have to be exponentially better at one particular thing in order for people to actually want to involve you on the strategy side of things.” [33:10]   Links: Get access to the free Client Budget Workshop Join the Onward Summit Waitlist Core Storyblocks Find Wesley Dean online Follow Wesley on Instagram | Facebook | Linkedin InterMotion Media Your Video Roadmap Profit First By Mike Michalowicz   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/15/202148 minutes, 21 seconds
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219: Why Small Offerings Are the Key to Landing Big Projects w/ Jacob Snowden

Who doesn’t want to land a high-budget project for a big brand? That may be the goal of many of us, but seldom can you start there. Before you get booked to make something big, you often have to do something much smaller. Today’s guest is an expert in video marketing who’s going to tell you how to introduce yourself to big clients by offering smaller projects. Key Takeaways When talking to clients, focus on how to best use the videos you create rather than the video itself. Your videos are a means to an end for them and you can help them reach their goals. That’s what they’re truly interested in. Have something to offer a potential client on the cheap (or even free) to help you establish a relationship early on. This will not only possibly lead to more lucrative work later on, but it will also help you decide if you’re a good fit for each other. If you ever do free work for somebody, be very clear from the start about your expectations of what you’re doing for them and what they should expect from you. About Jacob Snowden Jacob Snowden has worked in video and marketing for the past eight years. Starting out with Kickstarters and music videos, Jacob now leads a team of nine video creators for one of America's fastest-growing companies; Marketing 360. Focusing on Strategy to Help Your Clients More important than making a great video, is putting it to use in the best way you can. Jacob describes the process for selling clients on the importance of the videos you create for them rather than the video itself. It takes remembering that they have a goal in mind and focusing on how you can help them achieve that goal with your creation.  By focusing on strategy, you’ll not only sound more professional, but you’ll help your clients even more. Knowing what they want the videos to achieve will guide your creations towards a more narrow focus and make them more effective. Starting Small Before You Can Go Big We all want to create big-budget projects. But sometimes it pays to make something with a tiny budget or even for free when just starting your relationship with a brand. Jacob and I have both found that this is a helpful way to get your foot in the door and find out whether or not you’re actually a good fit for each other.  Templatized projects can also fill this role. They are cheap, fast, and easy to make while still serving your client’s needs. Sometimes the most memorable video is just a few seconds long and quickly made. Although they don’t make you much money upfront, Jacob knows that they often lead to much bigger projects down the road. What low barrier to entry project can you offer a prospective client? Can you offer templatized projects? How do you think they could help you serve your clients? Leave a comment on the episode page!   In This Episode: Why implementing a video correctly is more important than creating it [8:10] How to introduce yourself to a big agency as a small company [17:00] Important considerations when it comes to doing work for free [20:05] Using inexpensive templatized projects to grow your business [32:35]   Quotes “You can talk to a client about video until you’re blue in the face, but if they don’t understand how it’s going to benefit their business and how it’s going to be used, you already lost them.” [9:14] “If you can get somebody to say yes once, you’re more likely to get them to say yes again.” [28:49] “Just keep creating videos and just keep learning. That’s all you can do.” [42:03]   Links: Get access to the free Client Budget Workshop Join the Onward Summit Waitlist Core Storyblocks Find Jacob Snowden online Follow Jacob on YouTube | Facebook | Twitter | Instagram   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/8/202148 minutes, 6 seconds
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218: Creating a Winning Sales Process to Convert Your Ideal Client w/ Michele Caruana

There was a time I tried promoting my studio with Facebook ads. It didn’t end up working out. I suppose there was a lot I didn’t know at the time that would have made the difference. But why would a video studio want to consider Facebook ads or ads of any kind? Today’s guest will answer that question and tell you how to do it the right way. Key Takeaways The best lead magnets will position you as a guide who will serve your clients however you’re able to while also letting them know that you may not be the best fit for everybody. Don’t make ads too early on. First, identify your sales process and how you convert leads into paying customers. Then you can create ads that use the successful process that you’ve already established. About Michele Caruana Michele Caruana is a corporate marketing professional, turned local business owner, turned online entrepreneur. As someone who was stuck on the marketing-hamster-wheel for years in marketing her own business, her passion is now helping other local business owners simplify and streamline their strategies so they can get new sales, bookings, and clients while they spend their time doing what they love in their business. Simple is Best for Your Sales Process Michele explains how simplifying your sales process is crucial to its success. There’s so much to distract you from the work you love to do. That’s why having an established straight-forward process to take people on a journey from a prospective customer to a satisfied paying client will allow you to spend your energy on the parts of your business you enjoy the most.  Creating content that your ideal client wants and needs puts you in the front of their mind when they’re ready to spend money. Your ads will work best when they keep you first in your customer’s thoughts when they think about who they need. But this takes research and preparation. Michele tells us just what to consider when beginning this important process. Making Ads the Right Way Once you find your process to convert calls into sales and put it in place, Facebook ads can be used to further amplify that process. Michele explains why getting into ads too early is a waste of time and money. Before you create and pay for ads, you need to know how you best land paying clients. Once that’s known and established, your ads can streamline this process by steering people to the resources you know work. What’s your experience with Facebook ads? How has your sales process changed over time? Tell me what works and what doesn’t in the comments on the episode page!   In This Episode: The importance of simplifying your marketing process [6:10] What to do before you ever reach out to clients [11:16] Why making referrals can sometimes be better than the work itself [18:10] Getting clients excited to work with you from the start [27:25] What to avoid when running ads for your business [34:24] Tips for engaging with potential clients through Facebook ads [39:00]   Quotes “As someone who works in a niche business, it’s just as important to attract your ideal customers as it is to repel people who you can’t do your best work for.” [16:02] “When someone first steps into your email list, that’s when they’re hottest. That’s when they’re most interested and most easily moved towards a sale or booking. Having even just a few emails to start with and then adding more as time goes on is so important when it comes to simplifying everything.” [31:43] “What I recommend is finding that perfect way to collect someone’s contact information - really honing in on that nurture-sequence - making sure your process is going to result in bookings. That’s when you need to spend money - when you know that it’s already working.” [35:14] “Even if you feel like you are wasting money with Facebook ads, they really come down to testing, tweaking, and optimizing. It is a learning process.” [42:51]   Links: Get access to the free Client Budget Workshop Join the Onward Summit Waitlist Core Storyblocks Find Michele Caruana online Follow Michele on Instagram | Youtube Get Michele’s Free Facebook & Instagram Ad Guide The Marketing Junkie Podcast   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
3/1/202151 minutes, 50 seconds
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217: Get Creative With How You Run Your Business w/ Holly Gillen

As creatives and entrepreneurs, we sometimes find ourselves up against a wall, unable to make money the way we thought we would. This is where we can put our creativity into action. There are so many options for us in this business. It just may not be obvious what they are right away. Today’s guest has explored numerous creative and non-traditional ways to make a video business profitable and is here to share some of them with you. Key Takeaways There are countless ways to make money in the video business. Sometimes this involves making videos and sometimes it doesn’t. As a creative, explore what you and your business can do that will help you lead the life you want to live. It takes more than shooting video to make a business profitable. You need a clear plan and vision long before you arrive on set. This means knowing your purpose, your audience, and your process in detail. About Holly Gillen Holly Gillen empowers high-performing leading lady entrepreneurs to save time on both sides of the camera. She teaches them the skills they need to create not just video, but Business Cinema. This means not creating content for content’s sake, but creating videos that have a plan, purpose, system, and strategy - videos that move your business forward and have a bigger purpose. Where the Planning Really Begins Anyone who’s been in this work for any period of time knows that just making videos (even the most amazing video) isn’t enough. You need to plan, have a strategy, and processes. These are important things to think about and put in place. Holly explains how she starts with a recognition of where her money is coming from. You can then work backward by reverse-engineering your content based on how you generate income.  Being prepared also relies on Holly’s Four Pillars of Pre Production. This means being clear on the ‘why”, ‘who”, “what”, and “how” of what drives your business. With these in place, you’ll be ready to make the videos that will be most profitable for your business. Building a Business That Works for You Ultimately, your business should work to help you live the life that you want. That’s why you became an entrepreneur in the first place. Holly explains how she structures her business around creating the time she desires to spend with her family. Whatever your goals are, take a hard look at how your business can help you get there. You may have to go an unconventional route, but there is no one right way to do this. By putting your creative talent into action, you can explore these possibilities. How can your business allow you to live the life you want? What’s the most important thing you can do before you start filming? Leave a comment on the episode page!   In This Episode: The power of community to build self-confidence in business [8:08] Where to start when building a business strategy [14:32] Why proper mentorship is a long-term investment [20:40] Using free events as a way to market your business [24:50] Creating healthy boundaries in work and in life [31:00]   Quotes “I teach people how to create Business Cinema which is a video with a plan, a purpose, a system, and a strategy. When I was working professionally in video works, I never ever ever walked onto a set where they were like we’re just gonna see what happens.” [13:38] “You can have videos or you can have excuses. You choose.” [24:30] “Remember, you are someone’s reason to smile, whether that’s your client, your family, or yourself. So don’t give up.”  [35:14]   Links: Get access to the free Client Budget Workshop The 5 Day Grow Your Video Business Challenge Core Storyblocks Find Holly Gillen online Follow Holly on Twitter | Instagram | Facebook | Linkedin | YouTube | Pinterest   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/22/202139 minutes, 29 seconds
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216: How to Define Success in Your Business w/ Evan Bourcier

There’s a lot of excitement for video freelancers when they start out. But often after a point, they realize that things aren’t going as planned. In order to stay in business, you have to be adaptable and clear on your mission. Today’s guest shares lessons learned from recent pivots and how you can keep your business running during tough times. Key Takeaways Basing your success on how others see it will set you up for disappointment. Build your work around what it is that you want out of your business, not what other people think is important.  It’s good to have goals, but focusing on sustainability is what will allow you to reach them. Focus on what you need to do to grow your skill sets and create systems to allow your business to survive for the long haul. Learning about strategies for business success will help set you apart from the competition more than your gear or shooting techniques will. By presenting yourself as someone who will help your clients’ business succeed will make you more desirable than anything else. About Evan Bourcier Evan Bourcier is from northwestern Connecticut and has worked as a director, DP, and photographer for the last nine years. During COVID he pivoted away from DPing commercial jobs and leaned into direct to client relationships as a creative director and producer. Resetting Your Business With a Clear Plan Like many entrepreneurs in this line of work, Evan made some drastic shifts in what he does. He describes how he went “too far too fast” at the start. Since resetting, he has developed a clearer plan for his business and established a healthier work-life balance. These changes were only accelerated with COVID. Evan recounts how his calendar went from packed solid to empty in an instant and how he took this as an opportunity to further adapt. Being Adaptable to Find Truly Joyful Work More than anything, Evan learned that it takes time to get good at what you do. The short-cuts to success that many online personalities peddle are not going to get you there. Evan discusses the importance of process and consistency, as well as adaptability, in achieving sustainability and success.  We also talk about finding work that you actually enjoy doing. Sure, there’s a lot of prestige that comes with making an ad for a big brand. But often, that work is frustrating as the visions and needs of too many other people collide. Evan gives some great advice on how to identify who you really want to work with and the type of video you can make for them. How has your vision for your business changed since the start? What type of work do you find the most joy and fulfillment in? Tell me in the comments on the episode page!   In This Episode: When it’s time to reset how you run your business [5:20] What to consider when success feels like a failure [11:13] Why consistency and process is more important than goals [20:40] Finding work that’s actually fun versus work that just sounds fun [29:00] Shifting your requirements to find more enjoyable and diverse work [34:30]   Quotes “I’ve worked with so many agencies that don’t seem to understand basic creative and just hand production companies stuff that doesn’t make any sense and you’re trying to fix it on the day. So I’d rather be ahead of that point on the curve and have that relationship with the client.” [10:07] “You’re not going to go to the Olympics in four years in any sport. So to think that you’re going to be Nike’s go-to production company three years after you get your first DSLR is just stupid. And it’s just stupid that people on Facebook are going to sell you on how to do that.” [25:10] “Do your homework on the ‘boring stuff’ because there are even a lot of big agencies that aren’t good at that. You’d be surprised how many big conversations you can win just by knowing your stuff.” [38:23]   Links: The 5 Day Grow Your Video Business Challenge Core Storyblocks Find Evan Bourcier online Follow Evan on Twitter | Instagram | Facebook The Infinite Game by Simon Sinek Start with Why by Simon Sinek StoryBrand BRAND is a Four Letter Word by Austin McGhie   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/15/202146 minutes, 16 seconds
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215: How to Build a Rhythm of Creativity and Success w/ Dr. Shannan Crawford

If you’ve ever found yourself poised to create something but unable to actually do it, you’re far from alone. There’s a whole psychology behind this paralysis that afflicts so many creatives. That’s why I’ve brought on an expert to help us understand it better and figure out how to overcome our self-imposed obstacles. Key Takeaways When you notice yourself afraid to move forward with your work, identify the actual source of that fear. Doing so will help you reframe your goals and actions so that you can see opportunities where once there were obstacles. Listen to when your body and brain are more eager to create. Block that time off regularly for your own creative process. This will establish a rhythm for creation that will make previously daunting tasks enjoyable. About Dr. Shannan Crawford Dr. Shannan Crawford is a clinical psychologist, adjunct professor, founder of #7MCulture, and leadership consultant who has invested over 15-years honing optimal performance strategies for those leading in the creative and entrepreneurial spaces. She loves working with creatives because the language of the unconscious is best understood through allegory and story. Dr. Crawford intuitively helps individuals identify and overcome areas of self-sabotage by deepening awareness of their internal world to enrich creative enjoyment. As an innovator of Restoring-Self-Cohesion (RSC) approach, Dr. Crawford helps creatives remove the unconscious blocks that have been limiting the spontaneous free-flowing enjoyment of their craft. Overcoming Your Fears of Creativity Fear is a major impediment to creative action. Dr. Crawford explains that fear is a natural response to risk. But just because it exists, doesn’t mean we should let it stop us. There are many methods for resetting and getting back into a motivated creative mindset. Journaling, meditation, laughter, or even a solid hug from a loved one can help make the shift you need to stop self-sabotaging.  When you actually lean into the thing you are anxious about, you can see it for what it is. Dr. Crawford gets into what actually happens in the brain when this refocus happens. By utilizing certain intentional practices, you can start to think more rationally about your creative process and move forward. This ongoing task requires a dismantling of our own defense mechanisms. Using positive psychology, Dr. Crawford works to help people stop simply pushing their symptoms away so that they can truly address and understand where they come from. Time-blocking for More Freedom and Creativity Being disciplined with your time is an essential part of a sustainable creative process. Blocking your time so that you make the creative process part of a regular rhythm trains your brain to be inspired. By being disciplined with your time and regularly scheduling space for creativity, you’ll find that creativity will come naturally to you.  To better help you block your time, Dr. Crawford describes techniques for listening to what your body is telling you. Your body will let you know when it's the best time to prepare and create. Linking these feelings with a positive association will help train you to be excited to do the work and surmount the hurdles that you had previously placed in your way. What obstacle is standing in your way? What is one step you can take to overcome it? Leave a comment on the episode page!   In This Episode: The power of psychology to overcome inaction [6:30] How to replace false-comforters with truly beneficial ones [12:15] What happens when you associate fear with opportunity [17:07] Time-blocking to create a creative rhythm [32:10] The joy that comes with creating according to your own schedule and rhythm [41:00]   Quotes “Inside, your body is protecting you by pulling you back to what is comfortable and safe. If you understand that, now you can start replacing the false comforters that are sabotaging for the ones that are beneficial.” [12:09] “Failure is the key for most people to actually innovate. But if we live paralyzed to the god of the fear of failure, we’re all just trailing back with what everybody has done ahead of us because it’s safe and familiar.” [18:29] “The problem is you can’t wait for inspiration. You have to discipline yourself and structure your time.” [33:20] “I think it reduces your productivity if you’re not able to give yourself lengthy preparation time to be successful.” [36:40]   Links: Get access to the free Client Budget Workshop Core StoryBlocks Find Dr. Shannan Crawford online Follow Dr. Crawford on Linkedin | Instagram | Facebook The Prosperous Coach by Steve Chandler and Rich Litvin Psycho-Cybernetics by Maxwell Maltz   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/8/202151 minutes, 35 seconds
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214: What is the Engine That Drives Your Business w/ Simon Banks

What drives your business? I bet it’s not what you think. It’s not your style or your gear. It’s not even the amazing videos that you create. It’s your marketing. When you put marketing first, the business will follow. Today’s guest explains how to market your business while still staying true to your work. Key Takeaways An effective showreel should go way beyond just clips of your videos. It should say more about who you are as a company and what it is you can provide to clients.  Add value for your clients beyond just making the video. Teach them how to use it so that they utilize its full value or even manage it yourself for a fee. This will set you apart and create more business. About Simon Banks Simon Banks is a video coach and producer. He works with businesses to get visible using consistent video content. With over 30 years of experience in the video industry, Simon made documentaries for many of the major broadcasters, such as BBC, ITV, CH4, and National Geographic. This gave him great skill in distilling complex messages into engaging films. Simon now uses this approach to produce videos for small businesses right up to large corporations. With his insights on working with hundreds of businesses and producing thousands of videos, Simon believes it’s not all about the production. In this digital age, unless you have a robust strategy and distribution plan in place, your video will not be effective. So much so Simon has written a book, How to Get Video Right, a video marketing guide for your business. It’s All in Your Presentation It’s easy to get hung up with marketing to new clients. Many of us fall back on a showreel to present our work. Sometimes this is a good way to go, especially when approaching an agency. However, when working directly with a client, this is seldom necessary and often counter-productive. Simon describes how you’d be better off strategically sharing relevant samples and making an introductory video instead. This will speak more directly with what they’re looking for and really highlight how you can be of service. Time to Pivot How You Market More than anything else, Simon urges us to put a focus on marketing. It’s been a difficult time for many businesses. Simon explains how to stand apart from the crowd. He also talks about why it may be time to pivot. With the changing playing-field, what can you do that’s new for your clients? When we don’t know what the future is going to look like, it’s time to think about what you can do right now to be of service beyond creating videos. How can you provide extra value for your clients beyond video creation? How can you present yourself to prospective clients beyond a showreel? Let me know in the comments on the episode page!   In This Episode: Teaching clients about the power of your videos [4:10] How to strategically use your showreels [10:00] Identifying who you want to build a business relationship with [17:55] Being the marketing engine of your business [20:50] Why now is the time to pivot [39:05] Simple marketing tips for adding extra value for your clients [43:00]   Quotes “No one really cares how long you’ve really been in business or what cameras you use or where you’re based. They just know that ‘I can make a video. Can you deliver the video that I think I want?’” [10:40] “If you want to be different and stand out from the crowd, don't make a showreel. Make a reel about you.” [15:42] “I’m happy to work, so I’ll do any job. I don’t think that serves you well.” [17:53] “We need to be smarter with our clients. We need to help our clients with strategy and marketing as well as the creative. You can still do the creative, but you need to do more. You need to actually help our clients win with video; to make sure that it works with the goals that they have.” [44:03]   Links: Join the free Client Budget Workshop Core  Storyblocks Find Simon Banks online Follow Simon on Facebook | Twitter | Instagram | Linkedin How to Get Video Right by Simon Banks The Video Blueprint Method   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
2/1/202154 minutes, 58 seconds
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213: How to Create Compelling Content That Gets Results w/ Ben Gilbarg

The secret to lasting social change is to create compelling content that actually gets results. I’m joined by Ben Gilbarg of Big Picture Anthems to talk about where he spends his money, who he works with, and how he distributes his videos to maximize his client’s return on investment. Key Takeaways It’s more important to spend money on what’ll bring you the biggest return on investment. If that means investing in marketing, sales, branding, invest there rather than upgrading your equipment first. About Ben Gilbarg Ben Gilbarg is the Chief Creative Catalyst for Big Picture Anthems. Ben's been doing professional video at the intersection of youth development, community outreach, and social justice since 1998.  Through community events and video campaigns, Ben’s work has reached 3 million-plus people, and he has directly impacted more than 4,000 young people in his career through teaching, mentoring, and community programming.  Ben’s expertise in producing video campaigns is articulated by impressive results from 2016-2020 in which he produced 4 viral video campaigns, 2 national, and 2 locally in New Bedford, MA. He now resides in the SF Bay Area in Hercules, CA, with his wife, three children, and one grandson. Creating Videos for Social Change Ben Gilbarg joins me to talk about his video production company with a mission for social change and community impact. He explains how niching into this industry was not only the catalyst for creating lasting change but is also a financially viable business venture. He explains some of the best methods for distributing videos that maximize their reach, therefore making the most social impact. Ben’s secret: creating compelling content that gets those results. Ben’s motivated by his upbringing. Being “hood-adjacent” meant that he grew up learning what underfunded neighborhoods need to help bring about positive social change. Where to Invest Your Money Ben explains why it’s not about having the most expensive and high-tech equipment on the market that makes the most impact on a business’s success. If no one knows who you are, that tech investment is not well-spent money.  Instead, we both encourage you to invest in marketing and sales management first. Both Ben and I also invested in growing our team before our equipment. Having someone else in the roles that zap our energy was a game-changer for our business production value. What’s the best investment you’ve made for your business? What’s your unique niche and how has this helped grow your business? Let me know in the comments on the episode page.   In This Episode: Methods to increase video distribution and reach [16:00] What really matters when it comes to your equipment specs [24:30] Where you can better spend your money than investing in better gear [26:00] How hiring a person or team can improve your business production [30:00] How your upbringing can create a drive for social change [34:00] Why you should niche your business down [36:45]   Quotes “Essentially we want to bring all of the things we do under one roof because it all revolves around production, design, social impact, and community outreach.” [14:44] “When we’re spending money on gear, if there’s not an obvious return on that investment, then we really need to think twice on all of the things we can spend money on.” [25:48] “We need to present these opportunities to youth better if we want them to achieve. That’s really hopeful. When you have a niche and you can add something that’s missing.” [36:58]   Links: Join Grow Your Video Business on Facebook Storyblocks Core Use #byanymeansvisionary on Instagram and Twitter to engage with Big Picture Anthems Find Big Picture Anthems online Follow Ben Gilbarg on Instagram | Twitter | Facebook Follow Big Picture Anthems on Instagram | Facebook | YouTube   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/25/202144 minutes, 33 seconds
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212: How to Stand Out From the Crowd With Your Unique Marketing Strategy w/ Laura Higgins

Your time is precious. I’m sure that as you get further and further into the business of video production, more things are competing for your time, especially marketing. It’s so easy to lose countless hours on social media or in your inbox marketing what you do. Don’t get trapped! Today’s guest is here to tell us how to avoid this all while maximizing your outreach and landing repeat customers. Key Takeaways Don’t rely solely on a single social media platform to market your business. Bring potential clients to a platform you have more control over, like your email list. This will give you more direct access and control over your outreach.  Everything you do should tie into your overall brand. This means having consistency in how you present yourself and your business in every way that you present yourself. About Laura Higgins Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an online marketing expert. Based in Australia, Laura is a recognized marketing consultant and educator with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident. Using Your Uniqueness to Market Your Business Today, Laura sheds some light on the mistakes we make when marketing and how to do a better job without overworking. First of all, too many of us just market in one way, often a single social media platform. But you shouldn’t rely solely on social media. Sure, you can meet potential customers there, but then you need to lead them somewhere where you can have direct contact, like your email list. Once you’ve made these connections, it’s up to you to convert them into repeat paying clients. Laura explains how connecting on a personal level is essential to this. Not everyone works well together. But I assure you that there are clients out there who work best with you. Laura explains how to harness the power of your unique personality to make these connections. Why Do You Even Need a Marketing Strategy? If you’ve never come up with a marketing strategy before, Laura urges you to think very clearly about who you want to serve and who you don’t. Your message is central to this. Having great content is wonderful, but if you can’t connect it with an appealing yet succinct message, you’ll never capture people’s attention.  Beyond this, you need to be clear on how your videos will actually help your clients. People can get a video anywhere, but you need to communicate what makes yours different if you want to get their business. You need to make it clear how your video will be a transformation for your client in language that resonates with both of you. What do you do to stand out from the noise with your marketing? What can you do to add more value to your clients? Leave a comment on the episode page!   In This Episode: The biggest mistake you can make when marketing your business [7:00] Using the power of your personality to find the right clients for you [13:30] Learning how to identify your ideal client [21:05] The first step to building a successful marketing strategy [30:20] How a marketing strategist can level-up your marketing game [37:00] How to easily add the most value for your clients [41:40] How to take advantage of new social media features [48:08]   Quotes “Video is such an important part of your social strategy because it’s so much easier if people have a sense of ‘I know them and I like them and I trust them.’” [13:35] “I think it’s about actually stepping back and going, ‘how do I want people to feel when they encounter my brand? How do I actually want to come across? What types of people do I not want to attract?’” [16:41] “There’s too much noise online to not have a clear plan of attack. If you don’t have ‘this is our goal and this is what our singular focus is,’ - if you don’t have that, you’re not going to cut through the noise.” [31:16] “It’s not about the quality of the video. It’s actually about the transformation that the video brings them. If you can communicate that in a sentence or a phrase, you are going to be on top of cutting through even more.” [36:12]   Links: Get A Client's Video Budget Workshop Core  Storyblocks Find Laura Higgins online Follow Laura on Instagram | Facebook | Twitter | Pinterest My Business Pep Talk sign up (express business tips)   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/18/20211 hour, 1 minute, 22 seconds
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211: What Happens When You Embrace Rejection w/ Den Lennie

Rejection hurts. Nobody likes the feeling of it. But we need to take risks in our lives and businesses for progress to happen. Today’s guest shares some great advice for how to get over rejection and even turn it into an asset. Key Takeaways All your communication to clients should center on getting them what they want. Be clear on what the problem is that you can solve for them and how you are going to do that. Everything else is just details. Your business needs systems in place if you are going to have any freedom. The consistency that these systems provide will give you the time and space you need to free up your time. About Den Lennie Den Lennie is a true veteran of video broadcast and production having worked in this industry for two and a half decades. He is a business coach and marketing strategist who partners with video professionals to grow their video business. Making Connections Without Fear Den explains why it’s easier than many think to make the connections needed to grow their business. In a world where most people rely on texts and emails, an old-fashioned phone call gets overlooked. Actually picking up the phone and making that call sets you apart immediately. Den describes what you can start doing right away to build the confidence needed to make these important calls. This means moving past the fear of rejection. If you want to be a successful entrepreneur, you need to take risks. When you think about it though, reaching out to prospective clients doesn’t actually risk much. They may say no. That’s okay. As Den explains, each rejection gets you that much closer to someone ready to say yes. What Your Clients Really Want From You Remember that your clients don’t care about your gadgets and equipment. All those little details that help you make amazing videos are not what is going to land clients. What they care about is certainty. Be consistent with your systems and how you present your business. Interestingly, Den has found that the more consistent and disciplined you are in your business, the more creative you can be. It’s this structure that allows you to find the time you need to enjoy doing what you want to do. How do you deal with rejection? What systems give you more freedom? Leave a comment on the episode page!   In This Episode: Having the guts to make the right connections [4:40] Overcoming the fear of rejection by building confidence [9:10] Why your clients don’t care about what you care about [20:50] How discipline brings freedom [25:00] Building resilience through failure and setbacks [34:00]   Quotes “Get to no as quickly as possible. You want to be calling people, connecting with people, and then saying no, because the more nos you get, the closer you are to a yes.” [8:45] “If you want to be an entrepreneur, you have to solve problems. And the more problems you solve, the more money you will make. The more people who you help, the more money you will make.” [10:25] “If you want to run a video business, you have to step back from editing, and then shooting, and then become a producer. But you can still have creative input because your creativity shifts to creating a business and opportunity for your team and providing a future for families.” [28:03]   Links: Join Grow Your Video Business on Facebook Sign up for the free Client Budget Workshop Core Storyblocks Find Den Lennie online Follow Den on Linkedin  Extreme Ownership by Jocko Willink and Leif Babin Can’t Hurt Me by David Goggins   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!   Other Episodes You May Enjoy Episode 209: What Happened This Year and My Goals for the Next
1/11/202146 minutes, 53 seconds
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210: Why You Need to Do Less to Get More Done in Your Business w/ Anthony Seratelli

Although the best advice urges us to pick a niche and stick with it, that’s really hard to do. We’re creative people and entrepreneurs. We want to do all the things. It’s in our very nature. That’s why stepping back and taking a more hands-off approach can be a challenge. Today’s guest understands the struggle and has some great advice for any of you going through it. Key Takeaways Having a well-defined process for bringing in employees is essential. Have your workflow structures in place and refine them as needed. Give new hires a trial-run to see if they like what you’re doing. This will let you step back and hand over responsibility as smoothly as possible. Getting work takes a lot more than making a great video. Your personality and the connections you make are just as, if not more, important. Cultivate being the person that others think of when they need video. Be the person who they can always deliver when called on and regularly work on maintaining those relationships. About Anthony Seratelli Anthony started Jersey Filmmaker while playing baseball, mixing his love for sports and storytelling to build a brand synonymous with innovation and creative excellence. With help from teammates, family, and friends, he co-starred in and produced one-of-a-kind content ranging from comedic sketches to short features to documenting historical moments in sports. Gaining experience in cinematography, editing, VFX composition, and sound design, he used his platform to develop a niche in filmmaking and a creative game plan that has taken him all over the world.  Upon retiring from baseball, Anthony shifted his efforts to the other side of the camera and aligned a roster of all-star directors, cinematographers, producers, editors, and audio specialists to take on projects of every scale and genre. He now brings his vision and creativity to a larger audience and a variety of programming opportunities. Being More Hands-off as Your Business Grows As business owners, it’s only natural to become protective of all the aspects of our company. Anthony and I describe how we learned to let go and why it’s an essential part of growing your business. Many of us start these businesses because we want more freedom. Well, that’s something you can’t get if you have your hands in every aspect of it. This is why it’s crucial to bring in more people as you grow. While this takes cultivating a lot of trust on your part, it’s necessary. Anthony highly recommends refining your workflow and using trial-runs to make onboarding as smooth as possible.  Marketing by Personality Also, the key to growing and maintaining your business is being reliable. Anthony and I discuss what it takes to be the person who others think of when they need a project. This goes way beyond the videos that you make. Rather, it is centered on consistency and just being likable and good to work with. Often, people will remember what it’s like to work with you as much, or maybe even more, than your videos themselves. Being humble, kind, and ready to serve is the best marketing you can do. It’s that which will bring you to the front of their mind when they need a project. What is one thing in your business that you can change or improve this year? How would building a bigger team change what you do inside your business? Leave a comment on the episode page!   In This Episode: The importance of not doing all the things and how to not do them [4:00] The most crucial step when hiring someone [12:35] Overcoming the challenges of remote work [21:30] Why building relationships result in the best ROI [28:30] Tips and tricks for better package pricing [36:05]   Quotes “Getting your hands off of anything as you grow is really difficult ‘cause you ingrain yourself in it; you know every aspect of it. That’s what I love about that - that I know everything and it’s really hard to let it go and not know everything that’s going on. But it’s also really cool when you get the right people in place who you trust and want to work with.” [6:01] “People can create what I’m creating with $100,000 worth of gear with an iPhone. It’s scary if you think of it that way but I’m not scared because at the same time we provide a service with not just the quality of the content but obviously our minds are creative. It’s something different that we bring to the table.” [31:45] “I got into this because of a love of creating. But then I started building a business and I love that just as much. One of the things I didn’t realize would intrigue me so much or make me so happy and excited to be in the business world is building the team and paying people.” [47:59]   Links: Join Grow Your Video Business on Facebook Sign up for the free Client Budget Workshop Core Storyblocks Find Anthony Seratelli online Follow Anthony on Instagram | Facebook | Twitter I Am Athlete Podcast   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
1/4/202155 minutes, 2 seconds
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209: What Happened This Year and My Goals for the Next w/ Ryan Koral

It’s that time of the year again. Well, it’s the end of the year. That’s why I want to take some time to talk about how it went. There have been wins and there have been losses. Some goals were met and others weren’t. I hope that this will help you get some perspective on how 2020 went for you and set you up for an amazing year ahead. Key Takeaways The business and video landscape changed drastically this year. This meant that I had to shift my goals in real-time. Although there were many shortcomings, there were also many successes both expected and unforeseen. A Rocky Year Indeed As I imagine it was for you, this past year was a challenge. Plans went out the window pretty fast and we had to adapt very quickly. It’s no surprise that we fell short of our revenue goals. There was even a point when I wasn’t sure if my video production business would even survive. A Year of Pivots I’d spent years building my business on meeting and connecting new people. When everything went into lockdown, we had to get creative. That’s when we pivoted to webinars and virtual summits. This became a success that exponentially expanded my email list. Upon reflection, I've come to understand that while the pandemic and shutdowns have certainly been negative, there are still many aspects for which I am grateful.  While I enjoy the work that I do, I know I won’t do it forever. One of my goals for this year was to become superfluous in the sales aspect of my video production company. That’s why, from the start of the year, I worked to put all the pieces together so that my potential replacement could seamlessly come in and find new clients. This involved bringing on another virtual assistant to streamline the process and it has been totally worth it. New Goals for a New Year I’ve set some exciting goals going into the new year. We’re going to do more consulting and build out our own marketing strategy. I want to create a digital course to help people make their own videos according to our process. I also want to create a paid online community for my studio where clients can get the guidance they need concerning all things video. These are passive income ideas that have me really excited. So stay tuned over the coming year to find out how it goes. What are some of your goals for 2021? What pivots did you need to make this year? Leave a comment on the episode page!   In This Episode: Why popularity is overrated [2:50] Getting creative with webinars, virtual summits, and course creation during the shutdown [9:00] How offering video blueprint workshops have led to greater customer satisfaction [19:00] Building a company where you can be replaceable [24:50] Adapting a schedule for greater satisfaction [34:10] New and exciting goals for 2021 [37:40]   Quotes “Who cares if you’re popular? If you’re a business, you can be popular if that leads to more business. But if it doesn’t lead to more business, then who the heck cares? Then it’s all about ego.” [8:25] “My goal and hope is not to be required to run our production business. I want our video production business to be able to run without me.” [25:09] “If you’re not blocking off your schedule, I would challenge you to do that. Look at your schedule. Look at all the things that you need to be doing and heavily consider blocking off your days. You could be more efficient if you’re just thinking about one thing versus moving all over the place and trying to do all the things every single day.”[37:22]   Links: Join Grow Your Video Business on Facebook Get the free Budget Workshop Storyblocks Core The Video Blueprint Method SlingStudio   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/28/202048 minutes, 39 seconds
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208: Saying No as a Way to Build a Better Video Business w/ Joshua Martin Studios

Turning down opportunities can sometimes be a good thing for you and your business. It’s not easy to say no to jobs and money. Yet, strategically doing so opens up doors to what you actually want to do. Today’s guests have successfully built their studio around this idea. Key Takeaways It’s natural to want to branch out your business into many fields. However, this will dilute your talent and energy. Instead, create a narrow focus on where your skills and passions intersect. About Joshua Martin Studios Joshua Martin Studios is a small production company based in the United States. It is co-run by founder Joshua Martin and business partner Cody Wales who focus on telling stories of the human condition. Lessons of Starting a New Studio From the very start, Joshua and Cody knew what type of studio they wanted to run. However, like any new small business, they had debts to pay. They tell how they learned very quickly to leave their egos behind and take the work they needed to get their business off the ground. While they feel driven as creatives to keep doing more and more, they realize that success in business means narrowing your focus and skills to excel at something in particular. Asking For the Impossible Now that they are working towards a clear vision for their studio, Joshua and Cody are able to take just the jobs they want. As a result, both they and their clients truly appreciate the videos that they make. A large part of their strategy involves asking for what they want and seeing what they can get from brands they want to work with. When the worst that can happen is getting no for an answer, these low-risk high-reward ventures have the potential to lead to great opportunities that otherwise would not happen. How have you narrowed your focus as you grow your business? What impossibilities would you like to ask for? Leave a comment on the episode page! In This Episode: Building a studio around your interests with brand support [5:40] The challenge of ambition and how to overcome it [14:40] The unique advantage of knowing what you do and don’t want to do [19:45] What happens when you leave your ego at the door when growing your business [28:00] Why you should ask other companies for things that seem impossible [30:46]   Quotes “There’s this constant desire to explore and do something new and if you’re taking on too much of that and managing it yourself, there’s a strong possibility that you’re going to burn yourself out creatively and in life.” [15:38] “I reach out to people where it might seem impossible because they’re a big brand or company. I think people might be surprised. You should not have an expectation that they’re going to say yes. That’s the key.” [32:28] “Whatever it is you’re going to go do, make sure you’re in the position to be very appealing to them. It’s not like always throwing a ‘hey, can we do this?’ out of nowhere. It’s more of like ‘this will be beneficial to you because it’s what we’re already doing.’” [35:58]   Links: Join Grow Your Video Business on Facebook Get the free Budget Workshop Storyblocks Core Find Joshua Martin Studios Online Follow Joshua Martin Studios on Instagram | Facebook | Twitter Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/21/202042 minutes, 6 seconds
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207: Setting The Right Expectations for Satisfied Clients w/ Josh Emerick

Many of us get into this work to feed our creativity. We love to create and see our visions become reality. But we still have clients who have their own visions and ideas. It can be a tricky balance creating a business with the structure to satisfy both your clients and your own creative needs. Today’s guest explains how he manages to do just that. Key Takeaways Your business is built on relationships. Getting them right from the start leads to better work down the road. Take the time to suss out the good relationships from the bad first thing in order to assure that you’ll have a good working relationship as the project progresses. About Josh Emerick Josh is a DP and Producer from Zanesville, Ohio who leans on structure and planning to manifest what people perceive as creativity. He is mostly known for his work in music videos, but still actively shoots a lot of commercial work, weddings, and recently narrative films. Creating Systems for Efficiency and Creativity Systematized efficiency is a large part of how Josh structures his business. By automating as much as he can and preparing in advance when possible, Josh is able to maximize his efficiency while meeting or exceeding everyone’s expectations.  Josh also explains how his personal work fits into his business. By making his own work where he has complete creative control, Josh hopes to show potential future clients what he is capable of. Doing this not only feeds his own creative needs, it will attract exactly the types of clients he hopes to work with. Harnessing the Power of Referrals The challenge will always be finding new clients. Josh describes how referrals have been the boon of his business. There’s no magic formula to getting referrals. Being easy and fun to work with while serving your client’s needs is what it all comes down to. This can be done by setting the right expectations from the start and not backing down from them. Throughout this interview, Josh describes all the ways that he does just that. How do you manage client expectations? Do you have a lead magnet? Tell me about it in the comments on the episode page!   In This Episode: Building a business that feeds your creativity while pleasing clients [10:04] How to get referrals by doing the right work and setting expectations [17:00] The power of an email list to grow interest in your work [22:30] Using blog posts to position yourself as an expert [28:30] Whether or not to post packages and pricing on your website [33:40]   Quotes “Whether we’re doing a personal project, whether we’re doing a project for a client, I’m always trying to look at how we’re using our time and how do we break that down and automate as many things as possible.” [12:33] “I think it’s easy as creators to be like let’s make the most beautiful thing with the coolest lighting and the coolest camera. That plays a role, but how does that make your client feel? If I make someone feel good, they’re going to want to come back to me and they’re going to want to actually have a referral.” [17:38] “I have no problem educating on how we make something possible. But I don’t want to spend time educating you on what cinematography really costs and what a real production actually costs. Either you value it and you want to work with us or you don’t and that’s okay.” [36:34]   Links: Join Grow Your Video Business on Facebook Get the free Budget Workshop Storyblocks Core Find Josh Emerick online Follow Josh on Instagram | Facebook   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/14/202049 minutes, 52 seconds
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206: What Happens When You Build Trust to Grow Your Business w/ Chris Ray

Your business will be made or broken on relationships. Building trust and being passionate is central to this. Whether it’s your team, your clients, or your competition, these relationships are crucial. Today’s guest has not only built an amazing business based on relationships but clearly loves what he does every day. Key Takeaways Finding opportunities to take on side-gigs will keep your skills sharp and allow you to do exciting work you otherwise couldn’t. There’s a lot of learning and inspiration that comes from branching out and trying new things that will help you constantly level-up as a filmmaker.  When building a team, start with trust and passion. Knowing that your people will faithfully and enthusiastically get the job done whether you’re there or not is central to a well-functioning business. About Chris Ray Chris is a filmmaker who got his start in action sports filming skateboarding videos. Since then, he has done a wide range of work with companies such as DC Shoes, NFL Films, Ford, GoPro, ESPN, and many more. Imbuing Your Work With Passion Chris has a great perspective on everything that he does. For one thing, he doesn’t view other filmmakers as competition. Instead, they’re an inspiration and possible collaborators. Chris loves his work so much that he seldom passes up an opportunity to make videos. When he doesn’t have a project, he makes one for himself. This passion to keep working on many different projects has allowed Chris to keep his skills well-honed as a filmmaker. Building an Amazing Team Chris doesn’t do it all alone. He has built up a solid team of filmmakers to help make and produce their videos. I know many of us are hesitant to hire people, but it is an essential part of growing your video business. Chris knows that the most important place to start when taking on new people is trust. You need to be able to trust your people to get the job done without you. That’s why you brought them on to begin with. When you find the right people who are passionate about the work, you’re well on your way to building a winning team. Have you hired team members? What qualities do you look for in them? How do you build trust in your business? Leave a comment on the episode page!   In This Episode: The many sources of inspiration in filmmaking [4:45] Taking on side-gigs to refine your craft [7:30] The characteristics to look for when building a team [12:35] Learning to manage the work-life balance [13:40] The power of respect to make jobs run smoothly [17:30]   Quotes “I get inspired by others. I’m inspired by other filmmakers. I’m inspired by my team. Those are the people I want to work with. I’ve definitely learned that you can't do everything by yourself. I try to surround myself with other filmmakers that are great because it makes me better.” [5:30] “I still get scared every single time I get hit up for a freelance job. It’s still scary every time and I think that’s because I think I’m scared of failure. I just say yes and we go for it and we figure it out. That’s always been my advice to people: just say yes. Just do it.” [10:10] “Being respectful to people no matter what the role is, no matter what their level is, treating everybody with respect is a huge thing.” [17:39]   Links: Get free access to the Budget Workshop Storyblocks Core Find Chris Ray online Follow Chris on Instagram | Facebook Inovativ 10% discount code   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
12/7/202021 minutes, 33 seconds
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205: Forging the Best Client Relationships with Generosity w/ John Ruhlin

As a freelancer or small business owner, buying gifts for your clients may feel frivolous and wasteful. The truth is, it can be a small investment with a huge reward. However, we often get it wrong when it comes to determining the best gifts to give. If you are hesitant to spend a little extra to treat your clients, this is the perfect episode to change your mind. Key Takeaways Showing up and giving with no strings attached attracts genuine reciprocity. Give these gifts at unexpected times. It leads to growth in relationships that may take time but will be stronger in the end. A world-class gift should focus on the recipient, not the giver. Thinking from the other person’s perspective and trying to understand what they really want forms strong and lasting bonds. About John Ruhlin John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder of and author of Giftology. John has been featured in Fox News, Forbes, Fast Company, Inc., and The New York Times. The True Power of a Proper Gift We all have the power to make other people’s lives better. John explains how going all-in on generosity creates the relationships to improve not only the recipient’s life but your own too. People remember when you go out of the way to be generous. When generosity is genuine, people are eager to reciprocate. It may not happen right away, but eventually what you give others will come back to benefit you. During that time, relationships will grow in depth to last for a lifetime. A Story as a Gift As filmmakers, we are uniquely positioned to give the most meaningful gifts of all: stories. John says that a thing you give is just a token. But, if it has a story behind it, something that explains its meaning, then it becomes a cherished artifact. Use your power as a storyteller to imbue gifts with personal meaning. Give people gifts that are not only meaningful but that keep you top of mind. This is the stuff that forges bonds between you and clients that are valuable beyond words. How can you create moments for your clients that make a difference for them? What meaningful and memorable gifts have you given or received? Leave a comment on the episode page!   In This Episode: The power of radical generosity to change everything [4:30] What it means to invest in giftology [9:30] Why we need to make gifts about the people we give the gift to and not about ourselves [18:40] Why promotional products are not gifts [26:24] How to invest in something that makes you truly memorable [32:00] What you should do instead of wasting money on holiday gifts for your clients [36:03]   Quotes “Every business, and really every life, rises and falls on relationships…. When you show up powerfully for people and are radically generous, no matter who they are, if they’re human beings, relationships flourish if they show up powerfully and go all-in on things.” [4:41] “Language and word choice matter….. Based upon how it’s presented, it matters and makes somebody value it.” [17:50] “A gift showing up just out of the blue says I was thinking of you, versus it’s Christmas and I made money this year and feel like I should probably say thank you. Saying thank you the other ten months out of the year is way more effective. As a small business owner, that’s how you can spend less money than your competition and have 100 times more impact.“ [38:41]   Links: Join the Free Budget Workshop! Storyblocks Core Find John Ruhlin online Giftology System Giftology by John Ruhlin   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/30/202046 minutes, 19 seconds
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204: How to Use Live Streaming to Make Your Business a Success w/ Rob Balasabas

Those of us with a YouTube channel know this frustration. You put in a ton of work into creating amazing content, but no one sees it. It may be because of your naming strategy, scheduling, title, image, or something else entirely. With so much to keep in mind, wouldn’t it be nice to have the right information on your side? Key Takeaways Even if you’re busy with client work, find the time to shoot your own content. By showing people the behind-the-scenes of what you do, you are naturally and easily promoting your business. For best live streaming results, focus on having good audio by investing in a quality mic. Have a plan in place in case things go wrong, like losing a signal or connection. Investing in the right equipment will help ensure that everything goes smoothly once you go live. About Rob Balasabas Rob is a partnership growth manager at TubeBuddy. He is an active content creator on his own Linkedin, YouTube, Instagram, and Facebook channels. Rob works hard sharing a lot of video and content creation strategies, live streaming tips, as well as software and tool reviews. Getting Noticed to Promote Your Business on YouTube This week, Rob explains many of the ins and outs of getting seen on YouTube and other platforms.  Even if it doesn’t feel like it, there are countless opportunities to make content to promote your business. It doesn't have to be much. Even a short explainer video or live stream goes a long way. By putting a little time away each week to make your own content and do your own marketing you’ll stay relevant and discover new leads. The Power of Livestreaming Rob and I dive deep into the new role of live streaming in today’s world of video. Just about every social media platform has this feature and it presents many opportunities to promote your business. Rob describes how live streaming is allowing creators to stay regularly engaged with their audiences. From weekly live shows to course creation, live streaming can build communities and grow an audience. As such a simple yet effective tool, live streaming is something any content creator should consider. What could you live stream on video today? How can that help you engage with an audience? How can you use YouTube to regularly engage with your audience? Leave a comment on the episode page!   In This Episode: Best practices for starting and growing your own YouTube channel [4:10] How collaboration with experts leads to more opportunities [13:10] Advice for the new role of live streaming [17:57] The best gear for live streaming [27:10] How to effectively schedule your uploads to YouTube [30:56] The most underrated feature on YouTube [34:00] Building a community rather than digging for clients [37:51]   Quotes “As creatives, you need to treat your business as your best client.” [7:43] “The main thing is your audio when it comes to live streaming. If you’re limited on budget, I always suggest investing in a mic first because people need to hear you even if they can’t see you very well.” [27:56] “You want to put out as much content as you can so that you can build up your portfolio so that YouTube has some things to share and suggest to potential viewers.” [31:59] “Don’t use it as a commercial….People don’t want to be sold. They want to be taught. Answer their questions. That’s what people are searching for on YouTube; they’re searching questions.” [36:00]   Links: Get Access to the Free Budget Workshop Storyblocks Core Follow Rob Balasabas on YouTube | Instagram | Linkedin | Facebook   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/23/202046 minutes, 13 seconds
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203: The Importance of Proper Bookkeeping to Save Your Business w/ Jeremy Doorn

Tax planning. Just those words make me shudder. Over the last 17 years, I’ve learned some hard lessons on this subject. I really wish I knew what I know now when I got started. It would have saved a lot of worry and frustration. While this is not the most glamorous topic, this is the kind of stuff that makes or breaks a business. Key Takeaways It’s well worth the upfront costs of having an expert do your books. Not only can they save you money at tax time, but they will help you avoid making costly mistakes in the first place. About Jeremy Doorn As a ten-year-plus employee of Core Wealth Management, Jeremy Doorn helps small businesses do a better job of tax planning. In addition to firm administration, he handles business advisory services and business succession planning for his clients. The Importance of Expert Help Jeremy tells us that you don’t need to be a tax or accounting expert to run a successful business. But you might want to find one to help you out. Getting at least a basic education on how to run your numbers will save a lot of trouble further down the road. Furthermore, having an accountant or other tax expert on your side will help identify tax benefits that you may have otherwise missed and avoid costly mistakes. Bookkeeping as Business Strategy In some ways, proper bookkeeping is aligned with the strategy of your business. When your revenue and expenses are truly known, you can identify your profit. You can’t make the best decisions for your company without this knowledge. This is your business that you’ve created. It’s your responsibility to make the most informed decisions that you can to make it profitable. That doesn’t mean you need to be an expert on all things. But you do need to find the right advice to make it a success. What has been the biggest lesson you’ve learned about taxes or bookkeeping since you started your business? Has a tax expert saved you money and helped you grow your business? Tell me about it in the comments on the episode page!   In This Episode: The peace of mind that comes with having an expert look over your business’ numbers [5:00] What a tax expert can offer that software can’t [10:10] How to avoid tax planning mistakes before they become a problem [16:00] Common mistakes in overlooked tax savings opportunities [20:45] Software and apps to make your bookkeeping easier [26:32] The most important financial metrics to pay attention to [32:40]   Quotes “It’s about knowing where your business is at and not having to put all the work in yourself. It’s this whole peace of mind that you have somebody looking at your numbers.” [6:34] “A tax return is just a scoreboard for last year’s score. That’s fine, but you can’t do anything with a tax return this year that’s for last year. You gotta do it currently while you’re going through it.” [12:18] “You need to go do creative stuff. Go tell stories. Go do all that stuff. You don’t need to be doing bookkeeping. Once you get to a certain point, you got to start looking into unloading that onto somebody else.” [17:22] “Every business is different. You need to pick out what is most important for your business depending on what you’re actually doing… and track those.” [33:30]   Links: Storyblocks Core Profit First by Mike Michalowicz QBO   Additional Links: Check out