Winamp Logo
Entreprenista Cover
Entreprenista Profile

Entreprenista

English, Finance, 1 season, 287 episodes, 2 days, 21 hours, 25 minutes
About
The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
Episode Artwork

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I've ever had, that is my strength, being of service. I'm an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and CEO of Kitsch, an international brand focused on sustainable hair care and beauty accessories for women. A self-described born-entrepreneur, Cassandra always knew that one day she wanted to own her own business. This wasn’t an easy feat for Cassandra, but, at the age of 25, she started Kitsch and with a lot of hard work expanded the company into over 25 countries and across 20,000 retail locations all over the world. Tune in to hear Cassandra break down how she started her business, what her favorite thing about Kitsch is, how she knows she’s doing the right thing as a CEO, and so much more! We talked about:  The idea behind launching Kitsch (04:12) What the Kitsch customer looks like (16:28) What is was like for Cassandra scaling a 200+ person team (18:28) Cassandra’s process for product development (28:34) How Cassandra’s marketing has evolved over time (32:12) Connect with Cassandra: Kitsch Instagram Kitsch Website Kitsch TikTok Cassandra’s Instagram Cassandra’s LinkedIn Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
5/13/202447 minutes, 49 seconds
Episode Artwork

From Gut Instinct to Global Impact with Lifeway Food's Julie Smolyansky

“Step after step, it’s like climbing a mountain. You don’t necessarily get to the peak really fast—it’s consistent, steady growth.” In this episode of Entreprenista, we sat down with Julie Smolyansky, CEO of Lifeway Foods, a company specializing in kefir to support the gut microbiome.  Born in Ukraine, Julie immigrated to the US and watched her parents pioneer the introduction of kefir to the American market, taking over Lifeway foods as CEO at 27 years old. After her father's sudden death, she expanded the company's reach globally, introducing innovative products and promoting the importance of gut health. Julie's resilience, innovative business approach and strong intuition have made Lifeway Foods a household name in the probiotic industry. Tune in to hear Julie’s advice on scaling a company from $12 million to 8 figures,  why it pays to follow your gut, and her incredible journey to becoming CEO of Lifeway Foods. We talked about:  The challenges she faced when taking over as CEO of the company her father founded when she was just 27 years old (09:35) The importance of community and mentorship (14:24) Trusting her gut instinct led to Julie’s innovative packaging solution for delivering kefir to children (18:34) Becoming a trendsetter and a tastemaker (24:05) The power of word of mouth (29:56) Connect with Julie: Lifeway Foods Website Lifeway Foods Instagram Julie's Instagram Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
5/6/202449 minutes, 8 seconds
Episode Artwork

Building a Family Legacy into a Multi-Million Hydration Success with Jesslyn Rollins

“That journey of self reflection and really being humbled by the business punching you in the face was not something I anticipated. I knew there were going to be hurdles to climb. But actually challenging yourself with ‘I might need to look at myself in the mirror and take a second to reflect on  how I can be a better leader’ and then actually doing the things that you’re fully aware that you need to do.” In this episode of Entreprenista, we sat down with Jesslyn Rollins, CEO of BIOLYTE, a medical-grade hydration drink with as many electrolytes as an IV bag. Jesslyn’s father was first inspired to create BIOLYTE for her mother, who had breast cancer and was undergoing chemotherapy at the time. Jesslyn started as CEO of the company in 2017 and, by 2022, the company’s revenue increased from $157,000 to $22 million.  Tune in to hear how Jesslyn first sold BIOLYTE to high school football players from the back of her Toyota, the pros and cons of being CEO of a family-owned business, and how an introduction to a major grocery chain changed the course of the company. We talked about:  BIOLYTE came to be as a way to help Jesslyn’s mother through chemotherapy (03:10) The growing pains of scaling a business (14:01) Making marketing and branding decisions (18:09) Facts and data matter but you also need passion to get off the ground (29:38) A leader’s weakness can be inherited by their business (32:33) Connect with Jesslyn: Instagram BIOLYTE BIOLYTE on IG Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
4/29/202446 minutes, 20 seconds
Episode Artwork

Conquering Fear and Finding Your Purpose with Tracy Litt

“There's a lot of beautiful healing things that we do and they're all amazing, but the thing that will heal those old versions of you the fastest and most effectively is when you embody the version of you who no longer believes that.” In this episode of Entreprenista, we sat down with Tracy Litt, a rapid transformational hypnotherapist, best-selling author, and TEDx speaker. Tracy is also a certified mindset coach, success mentor, and the innovative founder of The Litt Factor and the School of Becoming, an institution dedicated to fostering higher consciousness and purposeful personal evolution. Her unique Mind Magic methodology merges together science and spirituality which she uses to empower trailblazing women leaders to confidently navigate life's pivotal changes with strength and confidence. As a successful seven figure entrepreneur, Tracy sets a powerful example and she is committed to guiding modern women to unlock their infinite potential for making an impact and achieving success. Tune in to hear about Tracy’s career evolution from self doubt to becoming a VP of HR, how it shaped her entrepreneurial path, and the launch of the School of Becoming. She also talks about the importance of self care and identity evolution and emphasizing the power of personal growth.  We talked about: Teaching others has been Tracy’s calling since she was a little girl (03:59) Fear can stop you from becoming who you’re meant to be (07:04) A business evolves after its founding (12:28) The process of creating The School of Becoming's curriculum (18:32) The steps to build the business infrastructure for a school (21:08) Lessons in trust (34:26) Connect with Tracy: The School of Becoming Instagram Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
4/22/202449 minutes, 26 seconds
Episode Artwork

Self-Care as a Leadership Strategy with BetterHelp's Haesue Jo

“You're pushing yourself beyond what you feel is comfortable, which means you're gonna have chapters of discomfort or feeling like, ‘I'm not really sure if I'm there yet. And sometimes that's true. Sometimes you're not there yet. It's good to tune into that because then you know where you should be focusing to improve.” In this episode of Entreprenista, we sat down with Haesue Jo, Head of Clinical Operations for the world’s largest therapy service, online mental health platform BetterHelp. Haesue is a Licensed Marriage and Family Therapist and in her role at BetterHelp, she oversees a team of therapists to ensure the delivery of high-quality mental health services and liaises between the clinical and technical teams to enhance the platform's capabilities with expert mental health expertise. She shows a true commitment to making mental health services accessible and affordable and continues to advocate for authenticity and self-care not only in her professional role but in her personal life too. Tune in to hear what Haesue told us about her pillars of wellness, the healing power of nature, and why research is so important when selecting the right therapist for you. We talked about:  It’s totally normal to end up on a completely different career path than you intended (05:33) The path that took Haesue from traditional therapy to her role with BetterHelp (07:34) The importance of looking after your own mental health and avoiding compassion fatigue (15:45) How online therapy benefits female entrepreneurs (24:11) Haesue’s recommendation for founders experiencing imposter syndrome (28:42) Connect with Haesue BetterHelp Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
4/15/202442 minutes, 48 seconds
Episode Artwork

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that's continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down with Emilie Fritz Veloso, founder of One Tribe, an integrative, expert-led community that provides best-in-class education, services, and resources to support women on their journey to motherhood and beyond. Emilie created One Tribe to address the challenges she faced during her own difficult pregnancies, where she struggled to find appropriate, convenient, and accessible resources and support. Emilie has an incredible Entreprenista journey which included her co-founding the successful coconut water brand One Coconut Water, which she later sold to PepsiCo and she also served as the CEO of Sacred Space Miami, a multidivisional holistic wellness center. Tune in to hear how Emilie’s career path took her from luxury consumer goods to One Tribe, the lessons she learned from her first business, and the very emotional experience of selling a business. We also talked about the 12 year process of founding One Tribe and Emilie’s number one tool for staying organized during her fundraising process.  We talked about:  Emilie fell in love with her husband through his business plan for One Coconut water (02:31) Raising capital (06:08) How complex the acquisition process can be (07:53) Emilie’s personal experience inspired her to found One Tribe (13:44) The fundraising process behind One Tribe (19:46) Connect with Emilie: LinkedIn One Tribe One Tribe on IG Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
4/8/202437 minutes, 54 seconds
Episode Artwork

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you have a little bit of luck, but also great execution, the ability to fundraise, and a great product. Then you actually become that unicorn because then the pie is big enough for everybody.” In this episode of Entreprenista, we sat down with Ooshma Garg,  founder and CEO of gourmet meal kit service Gobble. After experiencing the challenges of maintaining a healthy diet while running her first startup in college, Ooshma realized the importance of quick and easy home cooked meals for busy people. Her ability to identify and address consumer needs, coupled with a deep understanding of market fit has led Gobble to major success culminating in a strategic acquisition that’s allowed her to continue guiding and expanding the company’s vision.  Tune in to hear how Ooshma’s college days at Stanford shaped her success, her experience raising capital for the first time, and how she has leaned on advice from other CEOs and founders during tumultuous times in business. She also talks about navigating the M&A process through strategic planning and reveals her biggest business secrets.  We talked about:  How Ooshma’s entrepreneurial spirit first expressed itself via Beanie Babies (02:22) Embracing the lack of hierarchy in start-up culture (04:23) The biggest lessons Ooshma learned from her first business (09:46) How Gobble scaled to $6 million in revenue in its first year (19:03) The pros and cons of direct mail marketing (23:16) The emotional experience of the acquisition process (35:09) Connect with Ooshma Instagram Gobble Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
4/1/202446 minutes, 43 seconds
Episode Artwork

Reinventing Yourself and Your Business With Lori Harder

“Expose all of the elephants in the room. We just try to hide them… We're trying to throw our skirt up over the elephant… I have gone into everything. It's been a superpower. I'm like, ‘Here's the elephant. Here's the elephant. Here's the elephant. Yes, I'm new at this. Yes, you might be afraid of this. Yes, I understand that fear of yours around this, but here's why I'm still the person for this.’” In this episode of Entreprenista, we sat down with Lori Harder, a serial entrepreneur who’s no stranger to navigating obstacles and discovering new pathways to success. Lori’s career has been marked by a series of transformative roles and today she is a best selling author, host of the Earn Your Happy podcast, and the founder and CEO of drinkable skin care brand Glōci. Tune in to hear Lori’s biggest business secrets, how she overcame anxiety and imposter syndrome, and some of her favorite entrepreneurship resources. We talked about:  Entrepreneurship was not a childhood dream for Lori (03:03) How the 2008 recession lead to Lori’s professional entrance into the fitness industry (06:11) Lori’s experience with raising capital (23:11) Not every business idea works out—but it always leads to other opportunities (30:18) Lori’s favorite part of launching her new brand, Glōci (43:28) Connect with Lori Website Instagram Glōci - Use Code ENTREPRENISTA Earn Your Happy podcast A Tribe Called Bliss by Lori Harder Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
3/25/202450 minutes, 59 seconds
Episode Artwork

Innovating Clean Hair Care with Nadine Ramos

“It's not just about selling your products anymore. You need to know how your products work, you need to know what you're putting out there, and you need to be the expert at it so that you can educate your consumer. That also builds trust, so it's like, ‘Okay, she did the work. She has her license in cosmetology. She's a hair expert.’ And then being able to talk about it, I think that truly sets us apart as well.” In this episode of Entreprenista, we sat down with Nadine Ramos, the CEO and founder of Blessed Bananas, a haircare brand that uses pure banana oil-based products for healthy, frizz-free hair. To build Blessed Bananas, Nadine leveraged the success from her first business, Lasio Professional Hair Care, a leader in the keratin treatment industry. Nadine brings more than 15 years of valuable expertise to Blessed Bananas and the business is all about creating clean, toxin free hair care that’s safe for the whole family to use. Tune in to hear Nadine share her biggest business secrets and find out the biggest lessons she’s learned since  becoming an entrepreneur. We talked about:  Nadine realized at a young age that she only wanted to work for herself (03:06) Looking within to figure out your next steps (05:51) How Nadine harnessed the power of early social media to build her first business (09:33) Tailoring social media marketing for each platform and audience (21:47) The most challenging part of managing two successful brands at once (26:10) The process behind launching a new product (32:24) Connect with Nadine Blessed Bananas Hair Care  Instagram Fiercely Blessed podcast Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
3/18/202443 minutes, 15 seconds
Episode Artwork

Redefining the Culinary Industry with Aishwarya Iyer

“Nothing lasts forever, we're all gonna die. It’s all very short. So, having that perspective kind of makes you say, ‘We're not around for that long, we probably should make the most of it and be happy.’” In this episode of Entreprenista, we sat down with Aishwarya Iyer, founder and CEO of Brightland, a stylish olive oil, vinegar, and honey company that sources its products directly from small family farms in California and Hawaii. Aishwarya was inspired to create Brightland as an ode to her family’s passion for food and the nourishment that comes from sharing a table with loved ones. Tune in to hear how self doubt nearly stopped Aishwarya from following her dream, the resources she targeted to get the brand launched, and how Brightland has evolved since its 2018 launch.  We talked about:  The entrepreneurial spirit doesn’t always start early on (02:14) How working with a life coach can be transformational (10:16) Aishwarya’s R&D process for Brightland (14:29) The decision to raise venture capital (22:16) The evolution of Brightland’s marketing strategy (26:45) Connect with Aishwarya Instagram LinkedIn Brightland Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
3/11/202442 minutes, 17 seconds
Episode Artwork

Building a Business to Sell with Mary McKinney Flaherty

“We'll always meet with any business owner to talk about where they are today and what their goals are. That can lead to one of three results. One, we decide to move toward an exit planning and consulting process… The second option is we go to market, we've developed an assessment of value, and we agree that now is the time. And the third option is, it might not be the right option to sell and we're happy to spend that time and to learn.” In this episode of Entreprenista, we sat down with Mary McKinney Flaherty, a Pittsburgh-based attorney who works with business owners to maximize and monetize their life's work. Today, you’ll hear about Mary’s non-linear career path, how practicing law is in her blood, and her key advice for business owners who are just starting out. Tune in and learn all about the ups and downs of selling a business and why it’s so important to learn about your options sooner rather than later.  We talked about:  What it means to develop an exit plan and sell a business (09:31) Selling a business isn’t always the right path (13:40) How business valuations are calculated for sale (15:56) Nothing really happens without a plan (19:51) Selling a business is complicated, but experts can help (31:39) Connect with Mary: LinkedIn Contact   If you’re interested in connecting with Mary and her team, head to https://tobinleff.com/contact and mention Entreprenista for a free consultation. Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
3/4/202444 minutes, 33 seconds
Episode Artwork

Building a Product-Based Business with Dr. Ronak Mehta

In this episode of Entreprenista, we sat down with Dr. Ronak Mehta, founder and CEO of Nerdbugs, anatomically correct plush toys aimed at educating and engaging people about the human body. With a background as a family medicine doctor, Dr. Ronak has leveraged her expertise to develop the toys’ educational content. Her mission with Nerdbugs is to demystify medical and mental health conditions, challenge stigmas and promote understanding and acceptance. Tune in and hear what Dr. Ronak tells us about branching out from the linear career path, where the inspiration from Nerdbugs came from, and why your mindset is everything when it comes to starting and building a business. We talked about:  It’s very difficult to build a business without a support system (07:37) The resources Dr. Ronak used to hone her mindset while building her business (10:13) Taking microsteps to create the business you want (12:49) How Dr. Ronak balances Nerdbugs with her family life (18:43) Nothing is permanent—it’s okay to experiment! (21:25) Seeing the impact Nerdbugs has made first hand (27:46) Navigating retail relationships (32:43) Connect with Dr. Ronak Nerdbugs LinkedIn Join Us for Entreprenista’s Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
2/26/202445 minutes, 13 seconds
Episode Artwork

Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

“You really, really need to trust your gut. Human nature is everything. It's like your first date where everyone's on their best behavior. But when there's smoke, there's fire. If you feel something in your intuition, it's not right.”  -Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin, co-founders of The Barre Code, a boutique fitness franchise centered around a comprehensive fitness program for women that blends the ballet barre with choreography and classroom instruction. Jillian and Ariana recently sold their business and are now continuing their partnership through a new venture, Inner Light Events. Tune in to hear what  Jillian and Ariana wish they knew about starting a franchise business, how they built and scaled The Barre Code, and some of their best business advice.  We talked about:  Translating passion into a business plan (05:16) Entrepreneurial Operating System and why it's so indispensable  (07:33) Why franchising comes with such a learning curve (09:55) Making the decision to sell (15:02) Separating your personal identity from your business (19:52) Connect with Jillian & Ariana The Barre Code Inner Light Events Jillian on IG Ariana on IG Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
2/19/202440 minutes, 4 seconds
Episode Artwork

Monetizing Your Hobbies with Abby Price

“If you're not good at it, that is 100% okay. You don't need to be good at everything. But just make sure, in the beginning at least, you're spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you're doing it right.” In this episode of Entreprenista, we sat down with Abby Price, the founder of Abbode, a custom dried floral arrangement and vintage home decor shop. Abby’s journey from fashion design to curating vibrant home decor has led to her stunning collection of affordable vintage and colorful home decor pieces. Tune in to hear about Abby’s secret weapon business tool that she uses to streamline her local delivery business and how building partnerships has moved her company forward. We talked about:  Entrepreneurship can be hereditary (02:29) Monetizing hobbies (03:59) Anything can be successful if it's approached in the right way  A business can successfully grow through word of mouth and social media (19:58) Exploring different tools can completely change the scale of your business (23:30) Connect with Abby Abbode Abby on Instagram Abbode on Instagram Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.  Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
2/12/202447 minutes, 41 seconds
Episode Artwork

Minisode with Steph: Spilling Wellness Secrets

Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner.  You’re going to hear about:  My secret for prioritizing wellness: put everything on the calendar (02:32) Surrounding yourself with people you can learn from (04:43) This year’s Founders Weekend will focus on mental and physical health along with business (07:30) Why sleep is so key to a successful wellness routine (08:03) Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Connect with me on Instagram @stephjillcartin and @entreprenistas and send me a DM and introduce yourself! I can’t wait to learn more about you and your business.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
2/5/202414 minutes, 25 seconds
Episode Artwork

Minisode with Steph: Making the Most of Your Founders Weekend Experience

Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus I will be sharing a behind the scenes of what to expect at our upcoming Entreprenista Founders Weekend Wealth & Wellness Retreat!  You’re going to hear about:  Entreprenista’s Founders Weekend, happening May 3-5th in Orlando (02:46) The list of incredible speakers for our Founders event (03:48) Approaching events with an open heart and open mind (06:55) Why building relationships is the key to mining success in life and in business (07:40) Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Connect with me on Instagram @stephjillcartin and @entreprenistas and send me a DM and introduce yourself! I can’t wait to learn more about you and your business.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/29/202416 minutes, 13 seconds
Episode Artwork

Optimizing and Scaling Your Business with Tylar Brannon

“I think you have to stay calm when the world is on fire. You might have a small fire, you might have a massive fire, but your job as a leader is to create that calm… There's days you feel like you're drowning, but you still have to be able to show up for your team, show up for your company.” In this episode of Entreprenista, we sat down with Tylar Brannon, CEO of Optimal Bio, a company that provides bioidentical hormone replacement therapy services for men and women. Tylar has helped expand Optimal Bio to seven locations, doubled patient counts, and continues to work closely with future and existing patients to help them achieve healthier and more balanced lives since becoming CEO in 2018. Tune in to hear Tylar’s story and some of her biggest business secrets—including why structure and discipline are vital to success. We talked about:  If you’re running a business, you need to know how to do every job (05:59) The importance of SOPs (06:20) You have to do the work—no exceptions (09:43) Hiring can be the hardest part of scaling a business (10:50) Cohesive branding and messaging is key (14:46) Connect with Tylar LinkedIn Optimal Bio Optimal Bio podcast Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/22/202440 minutes, 54 seconds
Episode Artwork

Crafting a Powerful Pitch with Katie Dunn & Kat Weaver

“We've helped founders secure so much money just by sticking to the foundations and not doing crazy-flashy things or over-thinking… We had one founder secure $85,000 in one pitch opportunity—the money really is out there.” -Kat Weaver In this episode of Entreprenista, we’re sitting down with angel investor Katie Dunn and serial entrepreneur Kat Weaver to talk about Power to Pitch, their joint venture that aims to give entrepreneurs the founder and investor perspective for raising capital.  Today, you’ll hear Katie and Kat’s advice on creating the perfect pitch, their tips on how to start raising capital, and their take on why women receive less venture funding than men.  Tune in to hear how Kat and Katie are teaching founders the fundamentals in pitching and their biggest business secrets. We talked about:  Kat and Katie’s diverse business backgrounds (02:50) In 2023, only 1.6% of venture capital went to women owned businesses (06:25) Cold introductions don’t work (09:28) The attraction of venture capital can be very misleading (10:19) The biggest mistake founders make when crafting their pitch (17:37) The biggest benefit of winning a grant (25:35) Connect with Kat Weaver & Katie Dunn:  Kat on LinkedIn Katie on LinkedIn Power to Pitch Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/15/202457 minutes, 41 seconds
Episode Artwork

Building Gravitas and Catalyzing Confidence with Lisa Sun

“When we tie so much of our happiness to [the] brass ring… It really just keeps us even more insecure and more overachieving.” -Lisa Sun In this episode of Entreprenista, we sit down with fashion entrepreneur Lisa Sun, founder and CEO of Gravitas New York, a lifestyle and apparel company that’s revolutionizing the concept of shapewear. Lisa is also the best selling author of Gravitas: The 8 Strengths That Redefine Confidence, a book that aims to teach women to own their power. Learn how Lisa developed her entrepreneurial spirit, how her experience in the corporate world prepared her for entrepreneurship, and how she deals with the toxic cycle of dissatisfaction and overachievement. Lisa’s mission for Gravitas is to catalyze confidence—tune in to hear exactly how she’s elevating women and helping them see themselves in a whole new light.  We talked about:  The advantages to growing up as a first generation American (01:56) Climbing the corporate ladder as an Taiwanese-American woman  (04:37) The push it takes to make the leap into entrepreneurship (13:39) Lisa’s 8 strengths that redefine confidence (22:48) The importance of validating others (34:17)  Embracing and accepting that you will make mistakes (45:04) Connect with Lisa Sun:  Gravitas New York The Gravitas Confidence Language quiz Gravitas: The 8 Strengths That Redefine Confidence by Lisa Sun Lisa on X Lisa on Instagram Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/8/202458 minutes, 28 seconds
Episode Artwork

Turning Fears Into Stepping Stones For Success with Farnoosh Torabi

“Sometimes when fear shows up, it's really pointing to a gap in knowledge” - Farnoosh Torabi  In this episode of Entreprenista, we sit down with Farnoosh Torabi, a trailblazer in the world of personal finance. The author, speaker, and host of the "So Money" podcast, shares with us her journey as the daughter of Iranian immigrants, becoming one of the world’s leading personal finance experts. Her latest book, "A Healthy State of Panic," connects together fear, finances, and life decisions. Discover how Farnoosh's unique upbringing shaped her views on financial independence and the importance of open conversations about money. We talk about building a strong personal brand and how to embrace your fears. Whether you're facing entrepreneurial challenges or looking to make smarter financial choices, Farnoosh’s story is an invaluable resource full of advice that will change the way you think about fear and show you the power of resilience.   We talked about:  The need for financial literacy  The importance of resilience and endurance  Building a personal brand  Learning to differentiate yourself within your sphere of expertise    Embracing fear as a tool for personal growth  The role of strategic networking in business growth  The impact of theatre and the crucial skills honed through artistic expression   Connect with Farnoosh Torabi:  Farnoosh’s Website  So Money Podcast  Farnoosh on Instagram  Farnoosh on Linkedin  Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/1/202449 minutes, 50 seconds
Episode Artwork

The Business of Wellness with Anabel Oelmann

“It's okay not to have the answer to everything. And you don't have to do everything, you need to get really strong at what you are good at, and find other people that complement that”  Anabel Oelmann is an international model turned Co-Founder and Director of The Healing Company. They are a conglomerate that acquires and scales health and wellness brands aiming to shift from treatment to prevention in healthcare. In this episode of Entreprenista, we talk with Anabel about her journey and the personal health experiences that led her from fashion's front lines to the forefront of holistic wellness finding mentorship in impactful voices like Deepak Chopra. As a certified nutritionist with an evolving approach, Anabel shares her insights about integrating holistic healing practices into mainstream wellness and why it’s worth investing in moving forward.  We talk about:  Raising capital and the importance of strong networks  Forming diverse teams and Anabel’s approach to leadership  Amplifying voices in the field of integrative healing  The Healing Company’s acquisition strategy and impact  Stripping away stigma and finding relief in free thinking  Trusting and believing in your intuition  Rivaling Big Pharma companies   Acquiring companies in the health and wellness space  Building trust with your consumer   Connect with Anabel Oelmann   Anabel on Linkedin The Healing Hour on Youtube  The Healing Company on Instagram    Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.   Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show!   We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
12/25/202340 minutes, 56 seconds
Episode Artwork

2023 End of Year Note with Steph + Courtney

"As you look back on 2023, be sure to celebrate all you have accomplished this year!” Hi Entreprenistas! It’s Steph & Courtney here. It has been quite the year for us both running Entreprenista and Socialfly. 2023 has been filled with lots of new experiences and learning lessons and we are about to share lots of them with you. Plus be sure to listen until the end as we’re giving you a sneak peek at what is in store for 2024!  We talked about:  The Entreprenista 100 Awards The launch of Lifetime Access Entreprenista League membership and why we updated our membership model The impact of remote work  The importance of celebrating business wins and small victories  Community building in entrepreneurship  Our major learning lessons in business this year  The role of AI in business  The importance of self-care for entrepreneurs  The importance of building trust in business partnerships  Division of responsibilities and the evolution of that over time  Planning and hosting major events  Goals, expectations, and plans for the upcoming year  Maintaining a forward-thinking and adaptable approach to business The importance and impact of networking and building meaningful relationships Adapting to market changes and trends  Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Resources Mentioned:  HubSpot   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
12/18/202339 minutes, 58 seconds
Episode Artwork

Sharon Price John on Leading with Heart at Build-A-Bear Workshop

“It's magical to be of service.”   In this incredibly motivating episode of Entreprenista, we're joined by Sharon Price John, the transformative CEO and President of Build-A-Bear Workshop. Under Sharon's visionary leadership, this iconic brand has undergone a remarkable transformation, redefining the retail experience for millions. Her journey, a blend of creativity and strategic insight, has reshaped Build-A-Bear into a dynamic player in the retail industry. Sharon's career is a roadmap of success through resilience and curiosity, starting with her unique fusion of art and psychology in advertising, leading to her major role in brand management and marketing. At Build-A-Bear, she has not just led the company but reinvented it, implementing innovative retail marketing strategies that resonate deeply with children and parents. Tune in as we explore her approach to understanding customer psychology and delivering immersive retail experiences that evolve as we evolve. We also discuss topics from her book “Stories and Heart”, how she channels her passion for personal development through mentorship, and so much more. We talked about:    Building a value system  Sharon’s career path and the journey to Build-A-Bear  The tipping point for most entrepreneurs before ultimately investing in themselves  Learning and moving forward from failure  Preserving the culture and spirit of Build-A-Bear  Changing the business model and not upending the culture of the company  Change management  Effectively marketing to both parents and kids        Connect with Sharon Price John  Sharon on Linkedin  Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love  Build-A-Bear Workshop Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.  Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
12/11/202359 minutes
Episode Artwork

How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don't want to take a risk; risk-aware means you're willing to take it if you understand it." - Sallie Krawcheck  Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie's leadership, Ellevest has achieved remarkable milestones, including managing over $1.8 billion in assets and fostering a vibrant community of 3 million members​. Before this success, Sallie was the head of Bank of America’s Global Wealth and Investment Management division. In this episode of Entreprenista, Sallie shares with us her iconic yet unconventional journey from aspiring to be a princess to making a significant impact on Wall Street, and eventually becoming a successful entrepreneur. Sallie candidly discusses her initial struggles and biases faced in the male-dominated world of investment banking. Despite overt sexism and many challenges faced, her dedication to women's financial empowerment remains unwavering, and she continues to inspire and lead initiatives aimed at helping women reach their financial and professional goals​​. tune in to this value-packed episode with Sallie Krawcheck of Ellevest to hear more about her journey from Wall Street to Ellevest! We talk about:  Perseverance and endurance when seeking goals  Leveraging a journalism background and analytical skills to excel  Leading major companies like Merrill Lynch and Smith Barney. The importance of networking and warm introductions   Seeking investors who align with your vision  The necessity for financial education and empowerment amongst women  Startup mistakes and growth strategies  Finding a co-founder and structuring roles and responsibilities  Gender differences in investing and curating a personalized approach  Financial control and decision-making in relationships Financial wellness and raising capital for women Connect with Sallie Krawcheck Ellevest  Sallie on Linkedin Sallie on Instagram    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
12/4/202352 minutes, 42 seconds
Episode Artwork

Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt

 “The power of e-commerce and the power of the small businesses is now and not just in the hands of the bigger companies, so go for it and make it happen.” In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand disrupting the beverage industry with guilt-free ways to enjoy a variety of classic cocktails, barista-style coffee creations, flavored waters, and so much more. With a knack for spotting a niche in the crowded cocktail mixer market, Jordan's journey from real estate appraiser to entrepreneurial powerhouse is nothing short of inspiring. Jordan walks us through her incredible transformation during the housing market downturn, where her quest for a healthier margarita sparked a business idea that would soon revolutionize the beverage industry. With just limes and determination, she embarked on a path that led from concept to reality in just 18 months—thanks to her mother’s unwavering support and a pivotal $5,000 loan. Discover how Jordan hustled tirelessly, pitching her innovative mixes to bars and liquor stores, navigating through initial rejections, and seizing an opportunity that catapulted Skinny Mixes into the limelight at Bed Bath & Beyond. This episode isn’t just about the triumphs; it’s a masterclass in the entrepreneurial spirit, highlighting the power of customer feedback, strategic networking, and the art of starting small to make it big in the retail world. Skinny Mixes is now a testament to female-led innovation, offering delicious, better-for-you beverage options that cater to health-conscious cocktail lovers worldwide. Whether you’re an entrepreneur, a retailer, or anyone with a product-based business, this conversation with Jordan is loaded with gems on market research, engaging customers, and crafting products that truly stand out on shelves.     We talked about:    Managing growth and maintaining customer engagement  Navigating the nuances of the beverage industry  Social media marketing and retail strategy  Retail partnerships  Nurturing a dedicated customer community  Product Development and COVID-19s impact on the market  Starting and scaling a successful e-commerce business Work ethic and resourcefulness  Finding a food and beverage lab  Breaking into major retailers like Bed, Bath, and Beyond, Walmart, and Target  The pivot role of having community along the founder’s journey  Jordan’s approach to team building and work culture    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!      Connect with Jordan Engelhardt:  Skinny Mixes  Instagram  Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
11/27/202334 minutes, 34 seconds
Episode Artwork

The Future of Healthcare with Ellen DaSilva Founder of Summer Health

Ellen DaSilva is the visionary founder and CEO of Summer Health, a telehealth service that focuses on connecting parents to pediatricians and answering their questions via text within 15 minutes. At Summer Health, Ellen and her team are on a mission to radically simplify healthcare while addressing how we approach being and staying well. In this episode of Entreprenista, we sit down with Ellen as she delves into how telemedicine is playing a critical role in reshaping healthcare businesses today. She offers a unique perspective with data-driven insights and personal parenting stories that have inspired her work while also unpacking the challenges of today's fundraising scene. With 25+ investments under her belt, she gives a candid look at what investors really seek and why it’s so important to build genuine relationships long before you ever ask for that check. For Ellen, this will always be more than just a business, so fostering a culture of passion and authenticity within her organization is a must. Discover how she curates her top-notch team and her secret interview questions that have made all the difference in her hiring process. You won’t want to miss out on this power-packed episode, where you can get a glimpse into the future of telemedicine, continue to learn the art of raising capital, and so much more!    We talked about:  Ellen’s time working at Twitter and the learning lessons from it  The advantages of Telemedicine  B2B vs Direct-to-consumer focus  Summer Health’s defining launch moment  Passion pursuits and knowing when to switch gears  Incentivizing word-of-mouth referrals  Summer Health’s price structure and business model  Ambassador/Affiliate programs and how they function in the healthcare sector  Fundraising and hiring strategies for startups  Attracting high-caliber talent  Effectively harnessing feedback   Staying true to your vision and core values  Adaptability, resilience, and staying scrappy   Why having an eye towards scale is important for growth    The future of healthcare and getting it on your own terms   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!       Connect with Ellen DaSilva:  Summer Health   USE CODE: ENTREPRENISTA & Get the first month free!  Twitter    Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here. 
11/20/202343 minutes, 45 seconds
Episode Artwork

BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays

“This is no small thing. It's okay to not be okay. Talk to your team about it.”  Hey, everyone, it's Stephanie here! Whether you're simply family planning, or you're experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to make informed decisions, and have access to the best resources. I know that going through Infertility can be extremely lonely and also full of anxiety. In retrospect, I can see how running a business definitely prepared me for my journey with infertility as I had to learn how to speak up, how to research, and I did not take no for an answer. I kept going until I found the answers that I so needed and these were skills that I've used over the past decade building businesses. So for this bonus episode of Entreprenista, I wanted to support anyone worried about or actively experiencing infertility to affirm that you are not alone in this and provide you with information that I wish I had when first deciding to build my family. I am joined by two fellow Entreprenistas, Abbe Feder and Jamie Kushner Blicher, who have both built businesses that are helping people going through infertility but in different yet miraculous ways. Hear how they have turned the pain of their own infertility journey into purpose using art and coaching. I also bring on a leading fertility expert at CCRM Miami, Dr. Potts, as he lends his expertise, to demystify the misconceptions surrounding infertility. He illuminates the factors affecting fertility health and the revolutionary solutions available today. From resources to hope, from personal experiences to medical insights, we've got it all covered. Dive in to get enlightened, feel supported, and take control of your fertility narrative. Whether you're an entrepreneur or someone seeking clarity on this journey, this episode offers a compassionate compass, pointing the way forward!   We talk about:   The importance of honest and open discussions while moving through this journey  The mental, emotional, and physical impact the fertility journey can have  Leveraging infertility struggles to drive change Taking control and implementing boundaries with loved ones  The best ways to support someone through their fertility journey   Abby and Jamie’s fertility affirmation cards  Creating your village and finding your people   What to consider when choosing a fertility clinic  Proactive steps in fertility management  Knowing what family building looks like for you  The consultation process at CCRM, Miami  Fertility preservation methods and the process of egg freezing Testing and monitoring ovarian reserve  Balancing family aspirations and entrepreneurial goals    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!       Schedule An Appointment at CCRM Miami   CCRM Fertility in Miami    Patients can call or fill out an online form to book a consult   Connect with Abbe Feder:  InCircle Fertility   Check out the incredible work Abbe is doing to provide support through the infertility process!  Instagram  Connect with Jamie Kushner Blicher:    Glitter Enthusiast  Instagram    Resources Mentioned:   Society For Assisted Reproductive Technology  Look at individual clinic IVF success rates Rescripted    For more information about fertility, women's health, and wellness FertilityIQ  Get the most up-to-date research on fertility treatments, doctors, outcomes, costs, and more.   
11/15/202344 minutes, 22 seconds
Episode Artwork

Protecting Your Business and Creative Rights with Cheval

“When we're younger, and we're hungry for these opportunities, there's always this tendency to feel like you have to compromise more, or that you need to let somebody else define your value or your worth.” On this episode of Entreprenista, we welcome back the talented Cheval, who was one of our very first guests on the podcast. When we initially connected with Cheval, she was selling bridal dresses as a head designer with her name being used for the collections. As a designer, she brought over 10 bridal product lines to market and dressed noteworthy female icons like Dove Cameron, Chrissy Teigen, and Carrie Underwood. Except, living this dream came with a lofty price when she signed away the right for her name to be trademarked, without first properly consulting legal counsel. After seeking to renegotiate this one-sided contract, her former employers served her with a lawsuit in federal court that forced her out of the trade she loved and prohibited her from using her own name in any business, commerce, or public social media page. Now, life has changed, business has changed, and Cheval has certainly evolved through, what she calls, her reckless optimism and turned it into a responsible optimism. In today’s episode, she shares how that original contract is still currently being enforced and interpreted in ways that she never could’ve imagined. She discusses how she began picking up the pieces to move forward and allow her lesson learned to be of value to someone else. Learn about how this experience inspired the founding of her non-profit called A Girl You Might Know, which aims to foster a community and network that provides a safe and encouraging environment for artists to create without being subjected to unfair terms. And hear how she now finds herself in the shoemaking business, her secrets to resilience, why we should all honor our mistakes, and so much more!   We talked about:  Resilience and reinvention  Overcoming setbacks and finding comfort in community both online and in everyday life Protecting yourself through education and awareness  Case law and Understanding the contracts we sign  The founding process of nonprofit organizations and foundations  Clarifying the mission and character-building moments  Creative experimentation in product development  The mechanics of warehousing    Pop-ups and receiving valuable feedback  Approaching business and life with an abundance mindset   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!        Connect with Cheval:  Instagram  She Is Cheval  A Girl You Might Know Foundation  Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
11/13/202353 minutes, 47 seconds
Episode Artwork

Amanda Bradford on Disrupting the Dating App Game

“Let's have standards that are high, and let's be unapologetic about them”  In this episode of Entreprenista, we sit down with Amanda Bradford, the mastermind behind 'The League' dating app, as she offers a candid peek into the world of app development and building her business from the ground up.. Having navigated the challenging terrains of the tech industry, she sheds light on the obstacles female app developers often face, from gender bias to limited funding opportunities. Her bootstrap beginnings, despite raising $2 million, have led to innovative marketing strategies, leveraging local events, and Facebook ads to help build out The League’s presence in cities like San Francisco, LA, and New York. But it wasn't just about the tech. Amanda grappled with press criticisms, labeling her venture as elitist and solely catering to the "1%". Rather than rebrand, she’s leaned in, pivoting her marketing with her clever “Gold Digger" campaign, which celebrates goal-driven individuals, rather than the materialistic chase. See? Genius. This episode is jam-packed with value as it delves into the crucial aspects of app development, discussing the significance of features like face recognition, the ever-evolving role of AI, and the importance of user feedback. As the conversation unfolds, Amanda offers invaluable insights into combating negative press, scaling businesses, and the essence of entrepreneurship – resilience, problem-solving, and turning a "no" into a "yes".   We talked about:  Creating a curated ecosystem  Using events as marketing tools  The benefit of strategic collaborations  The proces of selling your business   Learning to dodge curveballs like a pro  Transforming challenges into opportunities  Dating advice for the shamelessly ambitious and goal-oriented What you should know if you plan to build an app Finding a technical co-founder  Equity distribution for early employees in a start-up Having a mix of full-time employees and contractors  Connect with Amanda Bradford:  The League   Instagram Twitter   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!      Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  
11/6/202343 minutes, 52 seconds
Episode Artwork

The Power of Instagram and Influencers with Stephanie Gottlieb

“if you want to do something big, if you want to do it in your own way and have more ownership of the business that you're driving, you have to do it for yourself”    If you let Stephanie tell it, being a business owner was never something she set out to do, which is a tale as old as time for many of us Entreprenistas. But true enough, her leap into leadership brought her the one-of-a-kind opportunity of having her brand be the Iconic Britany Spears’ choice to wear on her special day. Stephanie got her start working at family-run diamond company, which she loved but a desire for growth and need for evolution, pushed her out of her comfort zone and into the entrepreneurial seat. So as a new bride in 2013, overflowing with inspiration and wanting to help others celebrate their most important life moments, she founded Stephanie Gottlieb Fine Jewelry, a Fine Jewelry Collection, and Bridal Concierge service with a mission to inspire their customers to embrace their uniqueness, creativity, and style through jewelry. In today’s episode, we talk with Stephanie about her incredible founder's journey as she celebrates her company’s 10-year anniversary. She shares how the use of Instagram helped build her business and expand her clientele, what makes the diamond business unique, her approach to building out her team, what it was like bedazzling a living legend, and so much more!  We talked about:  Spending money to make money  Identifying your weaknesses as a business owner to inform your hiring needs  Selling a lifestyle + building a business via social  Flexibility + a willingness to adapt  Being a brand + a name  Jewelry Influencer marketing + converting followers to customers   Trunk shows + newsletters as brand name recognition builders   Website upgrades + planning ahead for what’s coming down the web development pipeline   Working with an executive coach + time management  Working with the Princess of Pop, Britany Spears + NDA experiences  Customer acquisition strategies + subtle rebranding for expanding business reach   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!        Resources mentioned:  Front  NetSuite  Connect with Stephanie:   Instagram  Website   Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.
10/30/202352 minutes, 41 seconds
Episode Artwork

How to Go Viral with Ashley Stahl

Ashley Stahl is a well-known career coach, a Fortune 500 spokesperson, a profound TEDx speaker, and an author with expertise in helping Entreprenista’s like you find clarity and purpose in their professional lives. As a former counterterrorism professional, Ashley found herself feeling lost and in need of making a change. Now, she’s dedicated her career to helping people pursue fulfilling careers and making meaningful career transitions. You may also know her as the author of the best-selling book called “You Turn: Get Unstuck, Discover Your Path Forward, and Pivot Your Career” which provides practical guidance on how to navigate career changes and claim the fulfillment that is your birthright and is the inspiration for her podcast the “You Turn Podcast”. So if you’re looking for a sign to make a change or just unapologetically chase the path designed for you, here it is. Join us, in today's episode of Entreprenista as we sit down with Ashley Stahl and she shares her expert knowledge on finding the lane that’ll be your fast track to growth and evolution while highlighting the importance of trusting your intuition along the way, and so much more practical wisdom for making your purpose work for you.   “Don't do what you love, do what you are.”  We talked about:   - The clarity found in making new connections + the beauty of networking  - The process of coming home to yourself  - Aligning ideas with skill setsskillsets for optimal productivity  - The need for patience + trust while finding your purpose and the best way to express it   - Fostering new approaches to the work we do + keeping morale up  - The non-negotiable principles in our life  - Ashley’s TEDx talk experience  - Experimenting in career + business  - Creating viral content + legacy work  - Personal branding strategies + self-awareness as a tool  - Book marketing + writing TEDx talks  - Authentic self-expression + the power in owning who we truly are    Ready to write and give the best talk of your life? When you work with Ashley tTo get your TEDx talk writtentalkwritten and booked on stage. Be sure to mention Entreprenista and you will receive $2000 off! Head over to Ashleystahl.com/tedx to learn more. Connect with Ashley:  Website  You Turn Podcast  Linkedin  Instagram   with Ashley, head on over to ashleystahl.com/tedx, and if you apply within 2 weeks of the air date, make sure you say you found her through the podcast so that you get $2k off! Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!        Connect with Ashley:  Website  You Turn Podcast  Linkedin  Instagram   Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
10/23/202352 minutes, 37 seconds
Episode Artwork

Getting Investors To Fall In Love With Your Business with Katie Shea

“You're not trying to convert the skeptics, you're looking for the believers.” Raising capital can feel like the ultimate courtship process and Katie Shea has all the tea on making your business the belle of the ball every fundraising season. Before having an investment portfolio valued at over 6 Billion USD, Katie started her career by co-founding a manufacturing company from her NYU dorm room, that went on to have best-selling brands at Neiman Marcus, Macy’s, Bed Bath & Beyond, and even more global retail locations. Now Katie is the Founder and General Partner of Divergent Capital, a $30 Million early-stage venture fund. If you ask Katie, she feels like the entrepreneurial impulse has to be in her blood because trusting her instincts while building these ecosystems through VC and angel investing has been one of her greatest assets. In today's episode, we sit down with Katie Shea to discuss her incredible Founder’s journey and what she believes every Entreprenista looking to raise capital or build a more scalable business should know. She shares what VCs are currently looking for founders, the importance of effective communication, the benefits of co-founding from an investor's perspective, hitting profitability faster, keeping your circle of champion investors excited about your business, and more!    We talked about:   Business plan competitions  Factoring + receivable financing  Underwriting  Angel Investing + Venture Capital  Starting your own venture fund  Early stage vs. last stage investing  Portfolio must-haves   Diversion Capital  Investment areas + strategies for a generalist fund  Startup fundraising strategies + communication tips  Knowing who + what offers are worth your time   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!        Connect with Katie:   Divergent Capital Linkedin  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Become An Entreprenista!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.   Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  
10/16/202353 minutes, 17 seconds
Episode Artwork

Finding Solutions for Diversity and Inclusion in the Beauty Industry with Maude Okrah

“We're terrified of making a mistake, because of public reputation. And what we recognized is that, with all these conversations happening in silos, we had to bring everyone together. We had to break down the silos and try and figure out a solution that worked.”     If you or someone you know has ever experienced the struggles of looking casket-ready, we cannot offer you compensation but as an act of solidarity, we have today’s episode guest! With her passion for bringing solutions to underserved markets, Maude Okrah became the co-founder and President of Black Beauty Roster. BBR is a digital Diversity, Equity & Inclusion platform dedicated to connecting the TV, Film, and Editorial networks with talented hair and makeup artists properly trained in textured hair and darker complexions so that every person in the industry regardless of color or hue, can look and feel their best while achieving their silver-screen dreams. By working with industry-leading companies like Warner Bros, Walt Disney, L’Oreal, NYFW and then featuring in Forbes, Allure, Variety, and more, the Black Beauty Roster has and continues to increase education around textured hair and darker complexions while highlighting the real-life challenges women of color face due to them. Join us, as we talk with Maude about her journey from working in corporate strategy to co-creating impactful viral moments with Gabrielle Union, find out what allyship in business looks like to her, and what led her to eventually become the owner of Beauty Expense, an app that helps creatives manage their expenses and business. Hear about the lessons she’s learned through it all, and what helpful recommendations we have for anyone out there hesitating on an idea that could be the answer to someone’s most pressing question.     We talked about:   Finding your niche  Business model design + meeting consumer demands   Allyship + community building  Launching + hosting a digital summit  building a platform with impact  Leveraging your network + network marketing  Creating opportunities for + with your business   Internships + Hiring Techniques  Overcoming communication barriers  Understanding nuance when problem-solving  Celebrity + Major corporation partnerships  Efficient meeting practices  Understanding the impact of diversity + inclusion in Beauty, Media, TV + Film    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!       Connect with Maude:   Instagram Website Linkedin  Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
10/9/202341 minutes, 8 seconds
Episode Artwork

Building A Bad Bitch Empire with Lisa Carmen Wang

“A woman steps into HER FULL POWER not when she is finally given permission to do so, but when she realizes she never needed it in the first place.”  If the world is going to label you a bitch, you might as well be a bad bitch according to Lisa Carmen Wang. As a USA champion gymnast, angel & crypto investor, serial entrepreneur, keynote speaker, and executive coach, Lisa is also the Founder of the Bad Bitch Empire and the author of The Bad Bitch Business Bible, a revolutionary guide for women to break free of the Good Girl Brainwashing that keeps us muted, disempowered, and dis-regulated. It’s available everywhere this September 26th! In today’s episode, Lisa Carmen Wang talks with us about the Bad Bitch Empire’s commitment to building unapologetic worth and wealth for women, by investing in female-led businesses creating exponential impact. We discuss her gold medal mentality and the mission Lisa is on to reclaim the word bitch by redefining it as a woman who takes charge unapologetically of her body, her boundaries, and her bank account. She shares insights into commanding the money, power, and respect you deserve as a woman in business, how the incessant striving for excellence within her own journey mirrored the unaligned expectations that patriarchy often places on female success, and the exercises she used to level up out of this space to reach a lane of her own fortified abundance. Tune in, and find out how Lisa maintains this evolved relationship to money and so much more!    We talked about:   Discipline + committing to long-term goals  Creative freedom + investing in yourself  Good-girl brainwashing  Commanding wealth + owning your innate power External success vs. internal worthiness  Taking personal + professional inventory  The importance of feedback  Reframing our relationship to money  Debunking investing as a woman  Creating impact + provoking change  The energetics of money   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!      Connect with Lisa:  Instagram  Website   Podcast  Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  
10/2/202350 minutes, 18 seconds
Episode Artwork

The Scoop on Building A Business From Scratch with Kim Malek

“Money is always available, you will find it believe it or not, it really is, but finding the right money. It could not be more important.”   Kim Malek is the Co-Founder and CEO of Salt & Straw, an ice cream company that produces and serves boldly unique flavors made by hand, where customers can taste the difference with each spoonful. Opening up an ice-cream shop that could serve as a community gathering place was a lifelong dream of Kim’s, so much so she wrote a business plan while working for Starbucks in their early years. She carried this plan around with her for years, while working as an Intrapreneur for major Fortune 500 companies. Until one day, Kim came across a file in her office labeled ’401k’ and decided to cash it, max out her credit cards, put her boyfriend's house up for collateral, and started her dream business! All while navigating The Great Recession. Call her crazy, call her the luckiest woman alive, either way Kim’s bold decision made way for her company to now be scaled to over 30 stores, 1500 employees, and holds the coveted spot for ice cream - in Disney Springs. In today’s episode, we sit down with Kim Malek to discuss her journey. She shares with us how she learned to navigate the technical side of business vs. just the communication and vision side operations, the game changing advice Kim received from the founder of Shake Shack, why its so important to focus on what you're best at and what you uniquely bring to the table, and so much more!    This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.    We talked about:   Using bank loans vs. investors for funding your business  Investing in expertise  Financial management + Book Keeping  Realizing a business plan + honoring your vision  Identifying what makes your business unique   Leaving a legacy rooted in community  Standing firm on your values during negotiations  Running food operations  Unwavering belief in your business idea   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Connect with Kim:  Salt & Straw  Instagram  Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  
9/25/202353 minutes
Episode Artwork

Finding Your Purpose and Fulfilling Your Mission with Dr. Nadine Collins

“When you understand who you are, and why you're here, you will recognize that you have no competition. Because there's nobody in the world like you but you. And whatever you've been divinely called to do. There is nobody in the world who can do it like you but you because it's your assignment.”   Dr. Nadine Collins has a vision for the world where every woman connects with her unique purpose and in turn, is free from the spirit of comparison. Where we can learn from each other without the impulse to photocopy while striving to be or have or do what’s meant for anyone else other than you. After helping women all over the world discover their mission in life, Nadine says almost 98% of them had what they were meant to do right in front of their faces. It’s funny how that works, doesn’t it? In today's episode, we sit down with Dr. Nadine Collins, a prolific writer, international speaker, and Women’s Leadership Expert, who is on a fearless mission to help coach and empower women to develop mastery and confidence in their calling to rise above the status quo and live fully liberated in their God-destined purpose by building their speaking platforms and writing and publishing world-class books. Find out why Nadine always says “nothing goes wasted” and hear her share advice on navigang feelings of unworthiness around the work we do, how our negative experiences can ultimately serve us, the story around the moment of clarity that put her path into perspective, and so much more!    We talk about:  Imposter Syndrome + Rewriting your story  Coaching + mentorship  Stepping into your purpose Balancing relationships + business life  Overcoming indecision + taking action  The power of storytelling + leaving your mark Self-love + inner work  Celebrating women  Facing the fear of failure + dismantling indoctrination   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our shows! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Resources:   Square  Quickbooks  Connect with Dr. Nadine:  Instagram  Facebook Linkedin Youtube  Are you ready to make meaningful business connections that lead to real business results?   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here. 
9/18/202347 minutes, 39 seconds
Episode Artwork

Creating A New Business Category with Jen Batchelor

“ The more I tell my story, the more I'm like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it's painful as sin, I have to put something out there that's brand new, and let people react to it.” Jen is delivering a whole new way to relate with “all bliss and no booze”, as she would put it, so we all can stay clear and calm while keeping the fun creative juices flowing. Jen Batchelor is a serial Entreprenista and the co-founder of Kin Euphorics, a line of non-alcoholic functional beverages, designed using ingredients that nourish the mind and body. Jen launched Kin to transform the drinking culture and provide the sober-curious, a sexy alternative to booze. After being the first Latina woman to raise over $15 million for a beverage company and partnering with supermodel Bella Hadid, Jen is just getting started. Listen in to today's refreshing new episode to hear the wildest launch story you’ve ever heard and learn how Jen’s upbringing and family influenced Kin Europhics. Find out why Jen isn't worried about the competition. And finally, the secret key to developing an in-demand product. Jen is an endless well of inspiration with the mindset of a true innovator and future-focused creator. Her insight on all things experimentation and taste-testing a new way of being is beyond valuable, so you won’t want to miss this!  We talked about:  Community building + service providing  Leveraging social media  Developing product + food sciences  Pushing the boundaries of industry standards  Self-discovery + healing  The power of good press  Holding out for the right investor  Celebrity business partnerships + negotiating legal contracts  Market copycats Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Connect with Jen:  Kin Euphorics Instagram Linkedin  Email   Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  
9/11/202347 minutes, 29 seconds
Episode Artwork

Building Brands Through Partnerships with Kira Mackenzie Jackson

“It really just comes down to the partnership that you build with the person who is selling your business, making sure that that's extremely personal, and that you understand the ins and outs of what they're looking to gain out of that acquisition.”   Kira is a wealth of knowledge and innovation with a career to prove it. As an Investor and the Head of Partnerships at RX3 Growth Partners, a consumer-centric growth equity firm co-founded by Aaron Rodgers of the New York Jets, Kira oversees the company's value-add investment strategy across its deal and operating teams. Kira has both personally and professionally invested in numerous brands but focuses primarily on pairing the right consumer brands with the athletes, celebrities, and influencer talent that comprises RX3’s investor base. In today’s episode, we had the joy of sitting down with Kira Mackenzie Jackson to talk about partnership and fundraising. She shares with us her career journey and finding herself in PR as a pre-law undergraduate, the ins and outs of the acquisition process, the three categories you should always consider when building a partnership, and so much more!   We talk about:  Brand Partnerships + influencer marketing  Expanding through relationships  Celebrity brand deals  Knowing your worth   Top funnel marketing + building consumer brands  Private Equity    Innovative content generation   Angel investors + raising capital  The mechanics of the acquisition process Mutual alignment + symbiotic collaboration   Persistence + consistency      Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Connect with Kira:  Instagram  Tiktok  Twitter  Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here. 
9/4/202349 minutes, 34 seconds
Episode Artwork

Building A Business That’s Made To Last with Jessica Majno

“You have to have a lot of confidence to be an entrepreneur. I will say I'm a generally confident person, but it is also a truly humbling experience in some respects. You are constantly being pushed to learn different things every day, which is what I love about it.” Jessica is a self-proclaimed human systems nerd who channeled her love of identifying and solving problems through a decade's worth of career experience in building international economic systems as a consultant. So when she saw an opportunity to shape the Billion dollar home-improvement market with innovative strategies that center the needs of the consumer, she couldn't resist making the transition to entrepreneurship. In today’s episode, we sit down with Jessica Majno, founder and CEO of Idyllo, a modern home-improvement marketplace that connects local contractors in the Birmingham, AL area with customers looking to complete specialized projects within their homes. Jessica shares with us her journey from working in over 20 different countries to building a business instilled with southern hospitality, how she came to realize she had a knack for entrepreneurship, her insights into our current economic landscape, the learning lessons that have molded her career, and so much more!   We talk about:  Consulting + building brands  Accelerator programs Choosing business locations Raising capital + fundraising  Home-improvement  Reshaping a market  Curating a marketplace  Embracing the journey + prioritizing the foundation of your business  Marketing strategy + design  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Connect with Jessica: Instagram  Linkedin  Website If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.  Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
8/28/202350 minutes, 16 seconds
Episode Artwork

Unlocking Your True Potential Through Mastering Your Mind with Amanda Bybel

“I am me and that is my superpower. I can live a life beyond my wildest dreams and I deserve it. I am worthy of it. I attract money wherever I go. I am an abundant beacon of light.”  After years of struggling with addiction cycles and failing to find fulfillment in the corporate world, Amanda discovered the key to her transformation and ultimately her purpose, through a personal development program that opened her eyes to the power of her own mind.  In today’s episode, we finally got to sit down with Amanda Bybel Kutner, Mindset Expansion Expert, Motivational Speaker, certified NLP practitioner, and the founder and CEO of the Inner Beauty Bybel, a resource that aims to guide you on a transformative journey of self-discovery and empowerment using cutting edge neuro-scientific principles and the art of manifestation. Amanda shares her inspiring recovery journey, the realization that altered the trajectory of her company, how collaboration over competition serves as the foundation for her business, which business tools have been the best for launching her wildly popular courses, and so much more!   We talk about:   Healing addition patterns + restoring inner-strength  Mindset + the art of manifestation   Collaborating with other new entrepreneurs  Neuro-Linguistic Programing  Transformation Coaching + Personal Development Programs  Choosing a launch model  Creating courses   Intention + Intuition  Goals + desired outcomes  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Resources Mentioned:  ThriveCart Kajabi  Circle Connect with Amanda:  Instagram Tiktok Podcast  Website Email   If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
8/21/202336 minutes, 31 seconds
Episode Artwork

Creating The Perfect Ecosystem For Your Business with Carly Stein-Kremer

Carly was living the LinkedIn dream as a financial analyst for Goldman Sachs until all-nighters at work with no time to truly nourish her mind, body, and spirit became the new normal that doubled as a wake-up call. As someone who navigated the difficulties of an autoimmune condition from a young age, Carly created the product she couldn't find but needed the most. Carly believed in her unique vision so fiercely, it led her to discover the key to experiencing a full recovery using the very product that would facilitate the growth of her now booming business. Not to mention, she did it all while saving the bees. Today, we sit down with Carly Stein-Kremer, the founder and CEO of Beekeepers Naturals, a leading holistic wellness product line in North America that offers a better way to feel better and cleaner alternatives to the traditional medicine cabinet. Carly shares valuable information with us about how her unique hobby helped create the mission behind her business, she provides a fascinating crash course behind her secret ingredient Propolis, discloses her process for scaling a product-based business, her secret to building a great team, why she believes the individual with the calmest nervous system always win, and so much more! “I had to keep building myself up because I didn't really have anyone that totally understood what I was doing. I think that skill set of just cultivating resilience and leaning on yourself. That is what carries me today. It carries me through fundraisers, and it carries me through any challenges I have.” - Carly Stein-Kremer This week's takeaways from Entreprenista:   Carly reflects on the journey from leaving her job to running her company full-time (2:11) Carly shares her first steps towards building her business full-time (5:37)  The first product Carly created (6:22)  How Carly manufactured her product in the early days (8:03)  Carly discusses how her company has been able to support the bee community (11:19)  Carly walks through the evolution of her business tools (13:56)  Carly discusses the mistakes that gave her the most wisdom (18:06)  Carly discusses her leadership style and her ideal team member (24:18)  The importance of checking in with yourself and celebrating the little wins (29:36)  Carly shares her advice on impactful marketing strategies (32:43)  Where Carly focused her marketing efforts when she was first getting started (35:28)  Carly explains how she navigated getting her products in Farmer's Market (38:06)  Carly's favorite tools for collecting payments and running business operations (40:27)  Carly reflects on the craziest moment of her entrepreneurial career (44:30) Carly shares her 3 tips for founders that are attempting to raise capital right now (46:36)  What being an Entreprenista means to Carly (47:56) Resources Mentioned:  Square  Slack Asana Trello Notion Our favorite quotes:  “I didn't have a lot of support that I could turn to, which meant I had to lean on resources, like podcasts and books, and I found so much support and there was so much information accessible. “ - Carly Stein-Kremer “As the company scales, our supply chain scales, and we've really championed this regenerative beekeeping industry. So it's a really cool thing where, as we grow, do-gooder beekeepers get to expand and we get to build the market for pesticide-free and humane beekeeping practices.” - Carly Stein-Kremer “I never no matter how many mistakes I made, I never tried to cover it up or blame or push people off. I was just always like, Hey, this is what happened, I was super direct, let's deal with this head on. And, you know, this is on me, and whatever consequences there are, I will receive them.” - Carly Stein-Kremer  “It was an interesting path. I was really solving my own problem before I even thought about starting a company.” - Carly Stein-Kremer Connect with Carly:  Instagram Tiktok Amazon Website
8/14/202352 minutes, 45 seconds
Episode Artwork

Getting Your Business Off The Ground with Alix Mane

With 20 years of on-camera experience, Alix has become a master at showing her clients how they can be the most beautiful versions of themselves while simultaneously curating an experience they will never forget. As Alix’s makeup and hair artistry grew to be in higher demand, it was crucial she learned how to manage a team just as dedicated to those details that leave lasting impressions - But most importantly, knows how to handle the off-screen drama we all face in business.   Today, we sit down with Alix Mane, Lead Colorist and Owner of Mane & Company, a full-service salon with locations in New York, New York, and San Antonio, Texas. Alix has managed beauty teams and their campaigns for national broadcasts, major motion pictures, and is also a published author dedicated to establishing genuine connections with each of her clients. She shares with us how she got started with her salon, why she finds management to be one of the hardest parts of her job, the question she asks everyone that sits in her chair, her keys to handling difficult clients, and so much more!  “It's always so interesting, where beauty has taken me and the opportunities that it has offered me. So when you have an idea or a talent, and you share it, and you embark on the journey of having your own business, you don't know where it's going to take you. It does grow and sometimes it grows a little bigger than you” - Alix Mane   If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   This week’s takeaways from Entreprenista:  How Alix got started in her business (0:56)  Alix’s decision to take her business to the next level (5:06)  What Alix wished she knew before opening a salon (15:01)  Where Alix finds the best advice as a leader and company owner (22:35) The business tools and solutions that have helped Alix grow her business (30:01)  The craziest thing that’s happened to Alix since starting her business (32:30)  How Alix stays level-headed through the trials and challenges of her business (37:42)  The compliment that has stuck with Alix through the years (41:09)  What being an Entreprenista means to Alix (49:12)  Our favorite quotes from the episode:  “I think the best businesses grow organically because you're able to truly, truly connect with each person, and truly connect with the consumer and also truly connect with yourself as a business and see what your needs are.” - Alix Mane  “You have to invest your time in the people that are in your company.” - Alix Mane  “Now I'm able to determine what is a fault of my own and what is not something that I'm going to internalize, because you do feel like a failure, when somebody leaves, you know, especially with my type of business. My type of business is not like, ‘Oh, you were sitting at a computer, you were making, 12 or 14 bucks an hour’. That's not what it is…These are passionate people, and this is their career and their passion and I’m mentoring them. And it's like a family. So it's a little deeper than that. The connection is so much deeper.” - Alix Mane   “Whether it's in my salon or in a coffee shop, there is no difference in the sense of customer service… in the sense of like, taste, smell, sight, sound, like all those things are so important because they leave lasting impressions. That's how people really know your brand.” - Alix Mane    This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.   Connect with Alix:  Instagram  Twitter Linkedin Mane & Company  Resources Mentioned:  Square  ADP 
8/7/202351 minutes, 8 seconds
Episode Artwork

How She Led Her Event Company to 600% Growth Against All Odds with Lee Rubin

When Lee launched the beta for her event-planning business in January 2020, she couldn't have known just how big of a risk she was taking. In March 2020, it was clear that her company would have to pivot, Lee got to work turning these lemons into a wholesale supply worth of lemonade. Her secret? Well, she says focusing on the sheer excitement and thrill of being an entrepreneur building something from scratch carried her through any and all times of destabilizing uncertainty. What may have looked like the end for her business was really just the beginning of a major breakthrough.  Today, we sit down with Entreprenista 100 Award winner Lee Rubin, the CEO, and founder of Confetti, an online platform that empowers leaders to discover, plan, and book engaging team events. Confetti functions as an amazing tool used by organizations like Hubspot, Netflix, Linkedin, and Shopify. Lee shares with us her tips for finding a technical co-founder, how she managed to scale her business 600% during a pandemic, Lee’s invaluable advice on how to approach raising capital for your business, and so much more!   “As a female entrepreneur, investors get really into the nitty gritty of all the numbers, you have to have an answer to every question. You need to be prepared for everything and come out of every single conversation with an investor understanding which questions did they ask, and how do I perfect it a little bit better over time…but confidence, confidence, confidence. Confidence is the number one thing that's going to get somebody to write you a check.” - Lee Rubin  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista:  Lee shares how far back her entrepreneurial spirit goes (2:39)  Lee’s first steps toward building her business (4:44)  Lee provides an overview of her career journey (7:50)  Lee discusses adjusting her business online (12:07)  Lee shares her tips for anyone just getting started (14:32)  Lee talks what to keep in mind when structuring an agreement with a co-founder (16:32)  Lee discusses finding the right technical founder (21:15)  Lee talks raising capital and shares her fundraising journey (25:25)  Lee’s strategy for meeting with investors (34:31)  Lee shares more about Confetti and the mission behind the company (39:29  How Lee landed her biggest clients (43:52)  Lee’s craziest and proudest moments since starting her business (45:38)  What being an Entreprenista means to Lee (47:26)  For $50 off your first booking with Confetti, use code "ENTREPRENISTA50” Our favorite quotes:  “Ideas aren't worth anything. It's really the execution and the hard work. There's so much more beyond the idea itself “ - Lee Rubin “If you can get $1 from your customers, metaphorically but ideally more than $1 for whatever product or service that you have, you'll know that you'll be on to something” - Lee Rubin “Everything's really grounded on memorable experiences, and getting your team to feel something and building a layer of empathy with one another that gets them to just like who they're working with a little bit more because so many of us just hate Mondays. And it's just a sad story that I wanted to change as I put my impact on this world.” - Lee Rubin    Connect with Lee:  Linkedin Email  If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
7/31/202352 minutes, 29 seconds
Episode Artwork

How to Fund Your Business Growth with Kendra Bracken-Ferguson

Kendra is a truly exceptional Entreprenista who firmly believes that two brains are always better than one and more can be accomplished together than alone. As a serial entrepreneur, venture capitalist, and podcast host of Business and The Beat, Kendra has focused her career on providing community and education for Black founders building lifestyle, beauty, and wellness businesses. As a pioneer in the digital media space, Kendra has been named one of Essence Magazines' “17 Inspiring Black Executives Redefining the Face of Beauty” and is one of only 100 Black women to raise over 1 million dollars in venture funding. Today, we have the honor of sitting down with Kendra Bracken-Ferguson, founder and CEO of BrainTrust, an all-encompassing ecosystem of mentorship, education, and community that also provides social media, influencer marketing, and brand development for Black Beauty and Wellness Founders. She shares with us the game-changing advice she received from Ralph Lauren’s Chief of Staff and her own advice for creating successful business partnerships. Kendra also shares advice for founders that are currently raising capital, the litmus test she uses when she starts a new business, and so much more!  “Success doesn't mean that you have a billion-dollar company that you exit. There’s success in everything that we do every single day. And so we can't get caught up in what success looks like for another company” - Kendra Bracken-Ferguson   If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!  This week's takeaways from Entreprenista:  Kendra’s journey to becoming an entrepreneur (2:55)  Kendra’s biggest struggles in the early days of building her agency (8:20)  Kendra’s take on co-founder disagreements and deciding when to raise capital (11:31)   Working with a business coach (16:43)  Kendra breaks down her catalog of business ventures (20:25)  How Kendra keeps track of her business ideas (28:11)   Kendra’s craziest moments along her Entreprenista journey (29:52)  Kendra shares what to remember when selling your business (33:04)  Kendra’s vision for the future (38:16)  Our favorite quotes:  “You don't have to go and start something new you can create within what you already have. It's just the wherewithal and the self-awareness to check yourself and then to make sure that it's completing the circle of what you've created.” - Kendra Bracken-Ferguson “Don't sell yourself short when it comes to financing your business “ - Kendra Bracken-Ferguson “the whole beauty of having co-founders, having been a solo founder, is you really can split the weight, but you have to communicate what that splits gonna look like. And you have to play to each of their strengths. And you constantly have to be in communication.” - Kendra Bracken-Ferguson    “I have a network of so many people, where I'm like, this deal may not work for me, but here's a deal for you. And that, to me, is just as exciting because no one funds can invest in every single thing or support every single person. And so the greater our network is, the more that we're collaborating, the greater capital that can flow to businesses and diverse business owners.” Connect with Kendra:  BrainTrust Founder Studio - Linkedin BrainTrust LA - Linkedin BrainTrust LA Instagram  Linkedin - Kendra   Instagram - Kendra If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
7/24/202354 minutes, 51 seconds
Episode Artwork

Creating a Winning Marketing Strategy with Laurel Orley

Laurel didn't learn how to create a winning brand strategy overnight. She worked on brands like Dove’s campaign for Real Beauty, Suave, Hasbro Toys, and Lipton before putting on her entrepreneurial hat and taking a chance on starting her business. Despite the risk of launching during the 2020 lockdown, Laurel managed to turn her self-funded hyperlocal snack brand into one that is nationally recognized and available in a CVS near you.  Today, we sit down with Laurel Orley, CEO and co-founder of Daily Crunch Snacks, a uniquely crunchy and tasty treat made from sprouted nuts. She shares with us what she wished she had known before becoming an Entreprenista, how a strategic partnership created the gift that kept on giving, how to connect with influencers to market your brand and the most challenging part of being an entrepreneur. You won’t want to miss it!   “Just to have these people who are so much bigger than you believe in you, makes you say okay, I'm onto something I'm going to keep on going.” - Laurel Orley  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    This week’s takeaways from Entreprenista:   Laurel explains how she got started on her idea for Daily Crunch Snacks (2:25)  Laurel describes the situation that served as her most significant lesson learned (8:28)  Laurel’s outside-of-the-box approach to launching her business (11:56)  Laurel shares her most exciting wins throughout the journey (15:34)  Laurel talks about how to deal with the difficult times (20:05)  Laurel shares advice on presenting to retail buyers (25:46)  Laurel explains how she stays organized while creating growth (29:00)  How Laurel went about funding her business (34:40)  Laurel explains the process of coming up with new ideas (41:38)  Laurel shares the craziest experiences she's had since launching her business (44:53)  What being an Entreprenista means to Laurel (47:16)   Our favorite quotes:  “So many of these wins. They start small, but they mean the most because it's these people who just believe in you first,” - Laurel Orley  “I feel much more comfortable taking investors who invest, you know, invest in a lot of brands, and they know that nine out of 10 of them are going to fail, and they're banking on that one to override all the rest. And while I want to be that one, I want to try my damn hardest to do that. They know the risks involved, and they're used to doing this” - Laurel Orley  “My motto is the squeaky wheel gets what they want. And being an entrepreneur, you have to follow up, and you have to keep on following up. You're not going to get the door open on the first try. It's just how it goes. “ - Laurel Orley   This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.   Connect with Laurel:  Daily Crunch Snacks  Amazon  Instagram  Linkedin Thrive Market  Resources Mentioned:  Mondays.com SPS Dear  Excel  If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
7/17/202352 minutes, 59 seconds
Episode Artwork

The Recipe For a Successful Business Launch with Tiffany Lewis

According to Tiffany, every day is a good day for a cookie. Especially during a Pandemic when she, like so many others across the country, would lose her corporate marketing job and be forced to regroup. Tiffany took this newfound freedom as an opportunity to focus full-time on chasing her dream of perfecting her skills and using them to make the ultimate cookie for bringing people together. Tiffany moved to LA, graduated from culinary school, interned with celebrity chef Curtis Stone while freelancing with other prominent chefs, and finally took the leap to get started on her own business. Through this, she discovered a key secret ingredient to successfully launching a business by centering community and honoring each cookie's nostalgic essence.  Today, we sit down with Tiffany Lewis, founder of Cookies with Tiffany, a Seattle-based cookie company with a mission to bring people together through food. She shares with us her most insightful tips for starting and launching a business, how she took her online business to a storefront and local farmer's markets, and the ways to create your own recipe for success through marketing. Tiffany also discusses her community's integral role in supporting her business and much more! “If you lead with that purpose and that genuineness, then the rest will just naturally fall into place.” - Tiffany Lewis   If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   This week’s takeaways from Entreprenista:   Tiffany discusses the essential questions when getting started on a business idea (0:50)  Tiffany shares the first steps she took toward creating her business (2:05)  Tiffany shares the winning idea for her business and its evolution (3:58)  Tiffany explains why less is more when launching your business (8:09)  Tiffany shares what business tools she finds the most helpful (12:28)  Why Tiffany prefers collaboration and community over competition (17:30)  Tiffany discusses her experience working with local farmer's markets (19:58)  Tiffany shares her marketing strategy and how it has changed over time (25:20)  Tiffany explains the craziest things that have happened along her journey (32:49)  What being an Entreprenista means to Tiffany (37:22)  Our Favorite Quotes:  “It's really just putting that pen on paper. That's where you got to begin. It's all in your head, but write it down and say it out loud.“ - Tiffany Lewis  “That's really how you kind of continue to fine-tune your business is just to try everything, allow it time to really see where it goes. But then pivot along the way and be willing to say that doesn't serve me, that's not for me, I'm going to really focus my energy on this. “ - Tiffany Lewis  “There are some really great data out there that you can get for free simply by opening your eyes and listening to everything that's happening around you. “ - Tiffany Lewis  “You're a leader, you're a maker, you're a communicator, and you're part of another community. A bigger community of other entrepreneurs” - Tiffany Lewis    This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.  Connect with Tiffany:   Cookies with Tiffany's Website  Address  Instagram  Facebook  Linkedin  If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
7/10/202345 minutes, 51 seconds
Episode Artwork

Building Businesses Based On Each Phase Of Life with Emily Motayed Lancaster of Nurture&

Emily jokes that she builds businesses based on the phase of life she is in, and she’s not lying. Her first business came from a shared need with her sister for online interior design. Her business today, Nurture&, came to life because she felt there was a hole in the market for millennial parents who wanted aesthetic and functional pieces.  Today, we sit down with Emily Motayed Lancaster, co-founder of Nurture&, a premium nursery furniture company. She shares what it was like starting a business during Covid, advice for raising capital, what it’s like being a mom and growing a business, and so much more.  “We looked at the market, and we saw that there was no real brand that was really built for the modern millennial parent, you know, with really beautiful design aesthetic, but also great functionality, free shipping, free returns and amazing customer service at a great price point.” - Emily Motayed Lancaster If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Emily shares about the first business she started and why she left it to start Nurture& (4:56) Emily talks about the lessons she learned from Havenly that she brought to Nurture& (11:52) Emily discusses launching a product-based business during Covid (16:13) Emily talks about her co-founder, Roberto, and how they complement each other (22:37) Emily tells us about her team (25:35) Emily gives advice for Entreprenistas that want to start a product-based business (31:16) Emily talks about all the crazy things Nurture& has been through (32:59) Emily shares her learning lessons from raising capital (39:31) Emily discusses being a mom and growing a business (44:51) What being an Entreprenista means to Emily (48:55) Resources Mentioned: Shopify Klaviyo  ChatGPT Excel  Google Docs Yotpo TypeForm Our Favorite Quotes: “I always joke, at this point, I'm completely unemployable. So I just have to keep starting businesses.” - Emily Motayed Lancaster “You know your customer well if you are the customer.” - Emily Motayed Lancaster “It’s so hard to start, but it's never been easier to do a low risk start.” - Emily Motayed Lancaster Connect with Emily Motayed Lancaster: NurtureAnd.com Emily on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
7/3/202354 minutes, 13 seconds
Episode Artwork

The Secret Formula for a Successful Organization with Eve Rodsky

When Eve experienced a breakdown in communication with her partner, she wiped away her tears of frustration and turned them into fuel for social change. In a true Entreprenista fashion, Eve applied her Harvard-trained background in organizational management to completely re-imagine the structures we have cultivated within the home front. Her solution? Creating a gamified life-management system that helps partners rebalance their workload and in turn, re-invent their relationship.  Today, we sit down with Eve Rodsky, founder of Philanthropy Advisory Group, as well as the New York Times bestselling author of Fair Play and Find Your Unicorn Space. She shares with us her mission of making the invisible visible, how a spreadsheet acted as a catalyst for expanding her empire, why Fair Play is not just for women in relationships, the secret formula for building successful organizations, and so much more!    “It's not the systems that are hard to ask for. It's really understanding that you deserve to be unavailable.” - Eve Rodsky   If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   This week’s takeaways from Entreprenista:  How a simple text led to the expansion of Eve’s empire (2:26)  Eve shares she took action toward her vision of the modern home (6:00)  Eve explains how her viral spreadsheet evolved into the creation of Fair Play (8:58)  Eve shares why Fair Play is not just for women in relationships (14:29)  Eve talks about the secret formula for transforming the dynamic of her marriage (16:30)  Eve explains how to start having the difficult conversations that lead to growth (20:08)  Eve emphasizes the importance of communication and regular check-ins (26:28)  How Eve came into partnership with Hello, Sunshine when writing Fair Play (31:12)  Eve talks about the benefits of being a lawyer when making major career moves (33:35)   Eve shares her craziest moments along the journey (35:53)  What being an Entreprenista means to Eve (39:09)   Our Favorite Quotes:   “One of my favorite quotes is that you know, you can't manage what you can't measure.” - Eve Rodsky  “Society basically said, you're allowed to be a parent, you're allowed to be a partner, you're allowed to be professional, but God forbid Eve, you want to use your time and anything else, we're going to shame you into submission.” - Eve Rodsky  “Often, it's the person who feels oppressed or that things need to change that has to initiate the conversations. “ - Eve Rodsky   “If your mind is made up that there's a problem out there that you want to solve, solve it, go for it, solve it when nobody else tells you it's an issue. If you know it's an issue, and you feel that in your gut, solve it.” - Eve Rodsky   Connect with Eve:  Website  Fair Play   Instagram  Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
6/26/202344 minutes, 16 seconds
Episode Artwork

How Renata Black Is Empowering Women All Around the World With EBY

No one understands how rejection is simply redirection better than Renata. Upon graduating from one of the nation's top journalism schools, Renata was devastated to find out she had failed to land her dream job. So instead, she traveled the world and discovered a fulfilling opportunity to provide women with the necessary tools to empower themselves. Financially and aesthetically.  Today, we sit down with Renata Black, co-founder of EBY, a lingerie brand that is elevating women around the world out of poverty using microfinance. She shares how rediscovering the lost art of seduction along her travels led to a life-changing a-ha moment, how she got connected with Sofia Vergara, the learning lessons from her Entreprenista journey, why she values influencer marketing, and so much more!  “You have to have really thick skin and not buy into the narrative of, oh, only 2% of VC funding goes to women, and even less than that goes into BIPOC. Yeah, sure. I'm a Hispanic woman, of course, yes, but it does no good for me to believe that. I have to do the impossible. “ - Renata Black  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    This week’s takeaways from Entreprenista:  Renata discusses her childhood and the unrelenting hunger to succeed (2:06)  Renata talks about the path that led her to starting EBY (3:33)  Renata defines microfinance and elaborates on its significance (5:30)  Renata shares her inspiration for creating EBY and her first steps for launching (7:12)  Renata discusses her biggest learning lessons (13:26)  Renata shares the moment it all started to click (17:09)  Renata explains influencer marketing and how it is benefitting EBY (20:30)  Renata’s secret to raising over $10 million in venture capital (26:10)   Renata talks about understanding the ‘why’ behind the ‘no’s’ (29:59)  Renata discusses balancing business and navigating motherhood (32:08)  Renata shares tips for better time management (37:12)   What Renata looks for in future employees (40:40)  What being an Entreprenista means to Renata (44:48)   Resources Mentioned:  Asana  Shopify  Google Sheets  Soundcloud   Our favorite quotes:  “Time kills deals. If you don't create urgency if you don't create FOMO, it's gonna die. If once it's dragging and dragged out, it's basically dead. So be strong enough to give it a deadline“ - Renata Black “women have proven statistically to be the best investment. “ - Renata Black “I think that's the thing about entrepreneurship, you have to be really open to the circumstances that lead you to a certain point.” - Renata Black “I would just get up and do it all over again. And I would just be relentless. And I think that's my background; being relentless. I grew up having to be relentless. Everything I've ever done has been relentless” - Renata Black  Connect with Renata:  Instagram  EBY Website  If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
6/19/202349 minutes, 57 seconds
Episode Artwork

How Tammy Napoli Founded a Successful Medspa During the Pandemic

Although known for her infectious personality and boundless beauty tips, Tammy is no stranger to adversity. As she walked away from working under a plastic surgeon to create her medspa, it seemed as though one shocking turn of events after the other would surely stand in the way of reaching her dreams. Through this journey, Tammy would discover and embody exactly what it means to be an Entreprenista.  In this episode, we sit down with Tammy Napoli, founder of The Elevated Esthetician and owner of SkinHealth Studios in Palm Beach, Florida. She shares how she created revenue when she couldn’t treat people in person, how a shocking situation impacted her business, what her process of starting a low-cost but high-impact skincare company entailed, and much more. “You know, all the things that you need to know and whatever business that you're in, that will set you apart over anything. Being personable will set you apart.” If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!  This week's takeaways from Entreprenista: Tammy explains the moment she knew she was ready to start her business (2:08)  Tammy shares the details of how she handled a shocking turn of events (3:45)  Tammy discusses the mindset and the books that helped her stay motivated (8:28)  Tammy talks business tools that she found the most helpful and user-friendly (10:45)  Tammy discusses Canva and social media use for marketing strategies (14:20)  Tammy shares the beauty and benefits of having a VA (20:50)  Tammy talks the phased approach to building her business (23:57)  Tammy explains her process for figuring out how to manufacture products (28:00)  Tammy shares the craziest thing that’s happened to her on this journey (29:39)  What being an Entreprenista means to Tammy (35:24)    Resources Mentioned:  Square   Canva Planoly   Our Favorite Quotes:  “Stay focused, just put your head down. Stay grinding, but it's definitely a daily process.” - Tammy Napoli “I just kind of let go and like, this is me, I have to be raw and real.” - Tammy Napoli “I am me. Come into that mindset. Be yourself. People are gonna love you. Be kind. Show that on camera, it makes it easier.” - Tammy Napoli “This is what I think when I'm going through something crazy. I think about when we're driving in a car, and we're there if all of a sudden rainstorm comes right? If you pull over, you stay stuck in that storm, right? So tell myself, don't pull over, keep going, just keep moving. “ - Tammy Napoli    Connect with Tammy Napoli:  SkinHealth Studios @glamtam_  @skinhealthstudios 561-510-3322 If you’re looking to take your business to the next level:  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
6/12/202340 minutes, 3 seconds
Episode Artwork

How Jerri Evans Took Her Business Online During the COVID Pandemic

When Jerri was a teenager, her life turned upside once her mother was diagnosed with cancer. Her mother completely transformed the family’s way of living through food. After Jerri’s mom passed, Jerri left a stable career to go back home. That’s when she decided to continue her mother’s legacy, and forge her own.  Today, we sit down with Jerri Evans, owner of Turning Natural, a juice bar that provides fresh and natural food to urban communities in the DC area, as well as online. She shares her advice for starting a store, why she had trouble getting funding, how she found her team, and so much more.  “I wanted to be able to provide something that was cool, fun and accessible to people. And so that's how I birthed the idea of juicing, but I want you to have something good that you're putting in.” - Jerri Evans If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jerri shares when she knew it was time to start Turning Natural (2:42) Jerri talks about the first steps she took in business (9:27) Jerri gives advice for brick and mortar businesses (15:15) Jerri explains why she didn’t get funding (20:31) Jerri shares why she actually opened multiple locations (22:31) Jerri talks about finding her team (27:59) Jerri discusses figuring out the process of working with investors (38:51) What being an Entreprenista means to Jerri (46:09) Resources Mentioned: Square Shopify NetSuite Our Favorite Quotes: “That's not just your mother, it’s your best friend, it’s your gossip buddy. She's a little bit of everything to you.” - Jerri Evans  “I quit my job, right? But I had to go back to work, because you have to finance this thing.” - Jerri Evans “You're tasked with being the visionary. And being the visionary, sometimes it's a very isolating space.” - Jerri Evans Connect with Jerri Evans: TurningNatural.com Turning Natural on Instagram Turning Natural on Facebook Jerri Evans on Instagram If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
6/5/202351 minutes, 30 seconds
Episode Artwork

Disrupting An Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of Uni, a sustainable, reusable, and recyclable bodycare brand. She shares tips for selling your business, what a competitive process is, what she learned from fundraising, and so much more.   “With Uni, I think, I usually become obsessed with problems. And so I became obsessed that 1/3 of single use plastics comes from the personal care industry. It's a very solvable problem.” - Alexandra Keating If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Alexandra discusses always wanting to have her own business (0:25) Alexandra talks about selling her first business and gives advice (3:20) Alexandra explains what running a competitive process means (5:09) Alexandra shares all about the process of starting a brand (12:07) Alexandra shares what she’s learned from fundraising (19:14) Alexandra talks about her team (22:46) Alexandra explains what the hardest part of being a founder is (26:51) Alexandra talks about Uni’s products (28:38) Alexandra’s tip for hiring (34:09) What being an Entreprenista means to Alexandra (37:03) Resources Mentioned: Asana Figma ARPU Shopify Our Favorite Quotes: “One of the biggest hurdles I had is the charities all thought I was like, you know, going to con them or they were you know, they didn't want to be available online. They didn't want credit card information. So it actually got to a point where I just listed it, and I listed all the top charities and I called them and be like, ‘I have, you know, 5000 or $10,000 for you. Do you want to or should I send it back?’” - Alexandra Keating “It was just kind of cool to see that, like, actually, maybe what we set out to do is possible, and we are having an impact. I mean, we try really hard, obviously, in what we're doing. But it's nice to know that someone's, like, watching.” - Alexandra Keating “I often say it's like a sickness, because you're so obsessed with what you're doing. It's 24/7, no one else will ever be responsible for it.” - Alexandra Keating Connect with Alexandra Keating: WeAreUni.com Alexandra Keating on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
5/29/202343 minutes, 58 seconds
Episode Artwork

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them in what they want to do with their lives.   Today, we sit down with Stacey Ross Cohen, author and CEO of Co-Communications, a PR agency that builds brands & leverages marketing to generate leads. She shares her learning lessons, why she wrote her book, her tips on building a personal brand, and so much more.  “As you and I both know, personal branding is for life.” - Stacey Ross Cohen If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Stacey shares her backstory (3:36) Stacey talks about starting a PR and communications firm (7:20) Stacey gives her learned business lessons after 25 years (14:55) Stacey explains how she builds relationships with clients (21:41) Stacey shares the backstory of her book (29:32) Stacey gives tips for building your personal brand (42:40) What being an Entreprenista means to Stacey (47:28) Resources Mentioned: LinkedIn Tiktok Instagram Our Favorite Quotes: “I actually started my first business when I was only 14. So my friend, Jennifer, and I were really unhappy with the average babysitting rate and having to watch, I don't know, three, sometimes four kids at a time. And we came up with an idea.” - Stacey Ross Cohen “I just have to express the importance of groups like Entreprenista, if you were to ask me, and I won't forget my last point, but if you were to ask me, ‘Stacey, what do you attribute your success to,’ I would have to say, ‘when I started my business, at the same exact time, I don't even think I have business cards, I joined a women's networking group and I got on their board.’” - Stacey Ross Cohen  “​​You've got to listen to that voice and pause. So slow down. I think you know, we're all running like a million miles an hour. But we've got to slow down and listen to that voice.” - Stacey Ross Cohen Connect with Stacey Ross Cohen: Stacey Ross Cohen on Instagram Stacey Ross Cohen on LinkedIn StaceyRossCohen.com BrandUpBook.com Buy Brand Up  If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
5/22/202353 minutes, 16 seconds
Episode Artwork

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah Bugeja, the Vice President of Marketing with Later, the first all-in-one social media scheduler. She shares why she wanted to join Later, advice on affiliate programs, her tips for social media trends, and so much more.  “What kind of came with that was because we weren't hiring roles as people would choose to leave, it also meant if you put your hand up and you wanted to do something, nobody was going to tell you no. And so I got a lot of experience and a lot of autonomy, very early on in my career, that I probably wouldn't have gotten had I been anywhere else. And so I'm very grateful for that.” - Sarah Bugeja If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Sarah shares about her career journey (0:33) Sarah talks about knowing when it is time to move to a different company (10:37) Sarah discusses what made her want to join Later (13:51) Sarah explains how she decides what focus on (19:28) Sarah shares advice on affiliate programs (23:02) Sarah discusses the strategies that she brought to Later (28:49) Sarah talks about the social media trends that are working for businesses (34:17) Sarah shares what being an Entreprenista means to her (40:21) Resources Mentioned: Entreprenista Later Offer Our Favorite Quotes: “I've always been someone, like, who's a huge fan and an early adopter of a lot of things. And so I don't really like waiting for the tipping point. And sometimes I'm wrong. Sometimes I'm right.” - Sarah Bugeja “I think it's fair to say it's [AI] not going anywhere. We're still in the Wild West era, which is personally my favorite era of any era. I love when the laws haven't caught up, the rules haven't caught up, Google hasn't caught up, it's free. It's a free-for-all, and everything is fair game right now.” - Sarah Bugeja “I think SEO can be really scary and intimidating. A lot of people know what it is, they know that it's important, but they don't know much more than that.” - Sarah Bugeja Connect with Sarah Bugeja: Later.com Later on Instagram Later on TikTok Sarah Bugeja on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
5/15/202348 minutes, 8 seconds
Episode Artwork

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of her life.  Today, we sit down with Arion Long, CEO and founder of Femly, ​​an eco-friendly and organic feminine care company that disruptively provides organic products in a smart dispenser in restrooms nationwide. She shares what personal reason led her to start Femly, AMAZING fundraising tips, how she built her team, and so much more.  “I realized after going to a doctor that my symptoms were linked directly to chemicals and the period care that I was using. And when I couldn't find an option that was eco friendly and sustainable, I launched Femly to meet demand, but I had no idea what I was doing.” - Arion Long If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Arion shares about her background and how that led her to start Femly (0:45) Arion’s unique way of finding resources that helped her start Femly (3:06) Arion tells us about the mistakes that helped her grow (4:56) Arion discusses her marketing strategy (9:09) Arion talks all about her fundraising journey [you don’t want to miss this] (15:47) Arion shares the difficult parts about fundraising (24:01) Arion talks about building out her team (26:21) Rapid fire questions (31:54) Arion gives advice to others going through a hard time (34:35) Arion shares her vision for the future of Femly (38:43) What being an Entreprenista means to Arion (39:31) Resources Mentioned: Canva Planoly Zoom Loom DocSend Traction: Get a Grip on Your Business Rocket Fuel Monday.com Our Favorite Quotes: “We had an incident in our third month where we went viral on Twitter, and when you got about 10,000 orders, and we had to refund more than half because we just didn't have capacity.” - Arion Long “So currently, we are selling a dispenser that I created and patented-–and that went viral with 70 million views—into restrooms, at colleges, hospitals, hotels and beyond.” - Arion Long “So we think of ourselves as like your auntie holding a good glass of wine telling you what to avoid to throw off your pH.” - Arion Long Connect with Arion Long: Femly.com Femly on Instagram Femly on TikTok Femly on Facebok Femly on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
5/8/202345 minutes, 52 seconds
Episode Artwork

When Being An Entreprenista Is In Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now she’s living and loving what she’s doing.  Today, we sit down with Carrie Shaw, CEO of Copper, an all-in-one CRM tool that we use religiously at Entreprenista. She shares how her background led her to Copper, how she built and facilitates her remote team, how it felt to become CEO, and so much more.  “I got a call from a recruiter and I hopped on the phone with her and she tells me about this opportunity. ‘Oh, it's a great company. It's based in San Francisco, this, that, and the other thing.’ She said ‘it's in the CRM space.’ ‘Oh, great. Who is it?’ She said ‘I'm sure you've never heard of it. It's Copper.’ I said, ‘Not only have I heard of it, I love it. It's just amazing. It's such a great app.’ And so I thought to myself, ‘Wow, this is a product I could really get behind.’” - Carrie Shaw If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Carrie shares how her background led her to Copper (0:28) Carries tells us what she’s learned in the past 10 years (7:54) Carrie explains what a CRM is (12:38) Carrie explains how she started working at Copper (15:27) Carrie shares how she built her team remotely (19:50) Carrie talks about the things that don’t work for remote teams (26:47) Carrie shares what it was like going from CMO to CEO (30:02) Rapid fire questions (37:13) Carrie discusses how Copper stands out (39:56) What being an Entreprenista means to Carrie (42:44) Resources Mentioned: Canva Google Suite Slack Copper for Entreprenistas Use ENTREPRENISTA15 to get 15% off first year of an annual plan Our Favorite Quotes: “So CRM stands for customer relationship management, it is the heartbeat. It's literally the heartbeat of any business that wants visibility, insight into the prospects and customers who are going to help them grow.” - Carrie Shaw “And I submitted my resignation on March 1st of 2020. Oh my gosh, a week later, we went to Mexico for a vacation. And while we were there the whole world shutdown.” - Carrie Shaw “Being an Entreprenista is just it, it is in my DNA. I love to move fast. I'd rather make mistakes and correct them by iterating quickly.” - Carrie Shaw Connect with Carrie Shaw: Carrie Shaw on LinkedIn Copper.com If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
5/1/202353 minutes, 16 seconds
Episode Artwork

How To Merge Businesses With Your Best Friend with Kristyn Hodgdon and Abby Mercado of Rescripted

After shared experiences revolving around infertility, Abby Mercado and Kristyn Hodgdon became friends. During the pandemic, Abby asked Kristyn to merge their ventures to create an online space for women who have struggled with infertility. Today, their business, Rescripted, is the number one platform for fertility.  Today, we sit down with Kristyn Hodgdon and Abby Mercado, co-founders of Rescripted, the number one digital platform for fertility and women's health. They share why they decided to combine their businesses, how they fund Rescripted, their monetization strategy, and so much more.  “Rescripted is science-backed content, but in the voice of your best friend over brunch.” - Abby Mercado If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Kristyn shares how Rescripted came to be (2:40) Abby talks about meeting Kristyn (6:16)  Abby and Kristyn discuss how it felt to combine their businesses (10:14) Abby shares about the process of funding the business (18:44) Kristyn and Abby discuss hiring their team (25:42) Abby talks about the monetization strategy (30:43) Abby shares how they prioritize in the business (37:47) Kristyn discusses navigating infertility while building a business (44:15) What being an Entreprenista means to Kristyn and Abby (49:27) Resources Mentioned: Notion State of Sex Ed Survey Our Favorite Quotes: “Abby and I have different––our skill sets didn't really overlap. You know, we really are kind of like the Yin to each other's Yang.” - Kristyn Hodgdon “Our passion is to educate and empower consumers, specifically women.” - Abby Mercado “40% of women don't know what the ovulatory window is, which I believe, because I was 27, married with a bachelor's degree before I knew that I needed to ovulate in order to get pregnant.” - Kristyn Hodgdon Connect with Kristyn and Abby: Rescripted.com Rescripted on Instagram Rescripted on TikTok Kristyn Hodgdon on LinkedIn Abby Mercado on LinkedIn If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
4/24/202355 minutes, 48 seconds
Episode Artwork

How to Land Your Brand in Target with Adriana Carrig of The Little Words Project

Adriana dealt with bullying her entire life. In college, she made bracelets for her sorority as a way to remind the women of self love and community. Soon, she realized that she could combine her desire to be a boss with her love of inspirational bracelet making to create a company that would reach the masses and help foster a community of encouraging women.  Today, we sit down with Adriana Carrig, founder and CEO of Little Words Project, a bracelet company that aims to build community and encouragement. She shares her secrets to hiring, how her marketing has changed over the years, how Little Words Project got into Target, and so much more.  “We really, as women, needed a reminder, a daily reminder to be kind to one another, love ourselves, and then also kind of lift one another up and kind of share that love as we come across it.” - Adriana Carrig If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Adriana shares where the idea to start Little Words Project came from (3:12) Adriana talks about how she knew it was time to hire (9:41) Adriana discusses her learning lessons (17:56) Adriana shares her secret to hiring the right people (22:15) Adriana gives insight on how marketing has changed over the years (28:49) Rapid fire questions (36:01) Adriana discusses managing a business while struggling with infertility (37:51) Adriana shares how Little Words Project got into Target (45:22) What being an Entreprenista means to Adriana (50:34) Resources Mentioned: Shopify Culture Index Klaviyo  MailChimp Instagram Discount Code for Little Words Project: ENTREPRENISTA15 Our Favorite Quotes: “I don't always have everything figured out. I'm not like a buttoned up person. So for me, I just started, I literally, I woke up, I had that idea of the tracing code, the trackability code, I knew what I wanted them to look like, right?” - Adriana Carrig “I oftentimes will kind of come over top and say, ‘Well, my gut is telling me that we should still do this.’ And luckily, I have a team that believes in that gut still.” - Adriana Carrig “So yeah, once I became a part of that club, I just became––as much as I could, and as much time as time would allow––an advocate for it.” - Adriana Carrig Connect with Adriana Carrig: LittleWordsProject.com Little Words Project on Instagram Little Words Project on TikTok Adriana Carrig on Instagram Glow Through It Podcast If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. 
4/17/202357 minutes, 2 seconds
Episode Artwork

The Process of Selling a Company with Nathalie Walton of Expectful

Nathalie always had an Entreprenista spirit, but it wasn’t until she found a meditation app during her high-risk pregnancy that she realized how she wanted to implement that spirit. After she made it to term with her pregnancy––she credits Expectful’s meditations––she decided to join forces with Expectful and helped grow the brand.  Today, we sit down with Nathalie Walton, co-founder and CEO of Expectful, a holistic wellness app for hopeful, expecting, and new moms. Nathalie shares with us what she’s learned about fundraising, how to sell a business, tips for building partnerships, and so much more.  “I came across this app called Expectful. Expectful, at the time, was a meditation app for pregnancy. And even though I've been meditating for over 20 years, when I started doing Expectful meditations, something in me stabilized. And I actually made it to term, which was something that none of my doctors thought was possible.” - Nathalie Walton If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Nathalie shares how her Entreprenista journey began (2:20) Nathalie discusses how she made the initial connection with Expectful (6:19) Nathalie talks about fundraising and what she learned (10:25) Nathalie discusses the ins and outs of selling a business (15:49) Nathalie gives tips for building partnerships (24:44) Rapid fire questions (26:46) Nathalie talks about being a founder and raising a family (31:36) Nathalie shares a surprising personal fact (33:14) What being an Entreprenista means to Nathalie (35:03) Resources Mentioned: Instagram Zero Canva Our Favorite Quotes: “Something that is surprising about me, is that since four, I've always known what I've wanted. And so if you have a child or you yourself are that way, embrace it, it is okay to know what you want and go after it.” - Nathalie Walton “But when you're leading a mission driven company, and you're, like, trying to solve a problem, people will jump out of their seats to help you.” - Nathalie Walton “If there's something that you never have done before, finding a coach is like, the fastest shortcut that you can get to success and your time is valuable.” - Nathalie Walton Connect with Nathalie Walton: Expectful.com BabyList.com Nathalie Walton on Instagram Nathalie Walton on LinkedIn NathalieWalton.com If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.  Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
4/10/202340 minutes, 1 second
Episode Artwork

Breaking The Beauty Industry’s Mold with Pritika Swarup of Prakti Beauty

After getting discovered by happenstance at Disney World, Pritika Swarup found herself signed to a modeling agency and surrounded by all things beauty. During her undergrad at Columbia University, Pritika decided to start a beauty company to represent women who looked like her.  Today, we sit down with Pritika Swarup, founder and CEO of Prakti Beauty, a beauty brand that celebrates the energy and fearlessness of the mix between tradition and technology. Pritika shares why she wanted to start Prakti Beauty, the importance of marketing, how she funded Prakti Beauty, and so much more.  “You know, it's all about just inspiring women to fearlessly pursue their passions and to really be able to unlock our daily beauty and wellness rituals for all women.” - Pritika Swarup If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Pritika shares about her background (2:25) Pritika discusses the moments when she realized she wanted to start Prakti Beauty (6:24) Pritika talks about the steps she took to get started (8:16) Pritika shares how she started Prakti Beauty while still enrolled at Columbia (10:47) Pritika tells us where she learned about manufacturing beauty products (15:14) Pritika talks about her marketing strategy and how it’s evolved over time (19:36) Pritika shares what crazy things have happened since launching Prakti Beauty (31:59) Pritika explains how she funded Prakti Beauty (36:15) Rapid fire questions (40:41) What being an Entreprenista means to Pritika (42:40) Resources Mentioned: Shopify  TikTok Instagram Grin Calm Our Favorite Quotes: “I think that was the moment that the discussions about diversity were slowly starting to open up. And, you know, I feel lucky to have been a part of some of those discussions, just because now, so much has changed. And it's really nice to see.” - Pritika Swarup “I didn't quit anything. And I think that's a very important message to women, as well as that you don't have to stop everything else you're doing, I think that everything kind of goes hand in hand, and it can support one another.” - Pritika Swarup “I spoke to like 300 women, one on one about their pain points, their desires, their ideals, you know, what beauty means to them now, like what they want to see.” - Pritika Swarup Connect with Pritika Swarup: PraktiBeauty.com Prakti Beauty on Instagram Prakti Beauty on TikTok Pritika Swarup on Instagram If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
4/3/202348 minutes, 7 seconds
Episode Artwork

It Didn’t Go Wrong, It’s An Opportunity with Kayleigh Christina of CLEARSTEM

After trying virtually everything on the market for her cystic acne, Kayleigh found herself at an acne clinic. A few hours into the visit Kayleigh had learned so much about the causes of acne. Soon, she struck up a partnership with the clinic’s owner and her now business partner, Danielle, to market their skincare line, CLEARSTEM.  Today, we sit down with Kayleigh Christina, co-founder of CLEARSTEM Skincare, an anti-acne, anti-aging skincare line that incorporates stem cells in the formulations to help people achieve the best results. Kayleigh shares about her ‘aha’ moment, her learning lessons, how she builds a community with her business, and so much more.  “A lot of the harsh acne products actually make your skin age faster and get deeper, more aggressive wrinkles. And then you have a lot of anti-aging products that are historically filled with poor quality ingredients, causing you to break out. So we're like, ‘why don't we create a line that does both at the same time?’” - Kayleigh Christina If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Kayleigh shares about her illegal first business (2:38)  Kayleigh talks about the ‘aha’ moment that led to CLEARSTEM (6:11) Kayleigh discusses the progression from client to business partner (13:12) Kayleigh shares how Danielle, her co-founder, and her split responsibilities (18:35) Kayleigh talks about her learning lessons (23:31) Kayleigh shares how she found the right people to hire (28:02) Kayleigh tells us how she builds her community (31:49) Rapid fire questions (34:07) What being an Entreprenista means to Kayleigh (44:45) Resources Mentioned: Flo Monday Google Sheets 15% discount code: ENTREPRENISTA Our Favorite Quotes: “My next door neighbor went to my parents and was like, ‘your daughter's like selling beer on the corner of the street.’ And it was so funny because my parents were like, ‘love the creativity. This is amazing, but it's illegal. So like, let's come up with some other ideas.’” - Kayleigh Christina “We just honestly put blinders on, and were so focused on our value, our brand mission, and what we were building.” - Kayleigh Christina “We share about other brands that share our same ethos all of the time.” - Kayleigh Christina Connect with Kayleigh Christina: CLEARSTEMSkincare.com CLEARSTEM on Instagram CLEARSTEM on Twitter Kayleigh on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
3/27/202349 minutes, 29 seconds
Episode Artwork

It’s Never Too Late To Just Get Started with Vivian Valenty of Dazzle Dry

Vivian Valenty has known since she was young that her purpose on earth was to help people. Originally, she wanted to be a doctor, but she went into chemistry instead. After meeting with a man whose wife had a problem with the drying time of nail polish, she worked to fix it. When Covid hit, she pivoted her business to include the manufacturing of hand sanitizer––only to give it all away because she knew it was desperately needed.  Today, we sit down with Vivian Valenty, founder of Dazzle Dry, a nail polish company that dries completely in FIVE minutes. She shares how her desire to help others is always at the forefront of her mind, when she decided to start Dazzle Dry, the lessons she’s learned along the way, and so much more.  “​​It's not an easy road to be an entrepreneur, owning your own business. It's not for the faint hearted, you must have a stout heart, be able to address and overcome the challenges that are thrown your way.” - Vivian Valenty If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Vivian shares about her elementary Entreprenista ventures (2:43) Vivian talks about what she studied in college (7:18) Vivian tells us when she decided to start her own company (10:14) Vivian discusses the lessons she’s learned (13:35) Vivian shares how she overcame the tough times during the recession (25:03) Vivian tells us her mantra (36:30) Vivian shares what’s coming up this year in her business (37:11) What being an Entreprenista means to Vivian (39:55) Our Favorite Quotes: “I'm able to plant and grow trees for every order that we receive on our retail site.” - Vivian Valenty  “I have the background to create products and I have a passion for creating products. So that's when we launched Dazzle Dry in 2007, with only nine colors.” - Vivian Valenty  “I like to help, that's what my life has been, you know, wanting to help as many people as I can.” - Vivian Valenty  Connect with Vivian Valenty: DazzleDry.com If you’re looking to take your business to the next level:  Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
3/20/202346 minutes, 52 seconds
Episode Artwork

From Entreprenista to Corporate and Back Again: Insights from Sandra Campos of Fashion Launchpad

Coming from an Entreprenista family, Sandra knew she had the spirit to run her own company. But her path of entrepreneurship has been a winding road back and forth from corporate America. She views it as a way to always be adding to her skill set, and she has certainly acquired many skills.   Today, we sit down with Sandra Campos, founder of Latina Disruptors, an event that focuses on supporting Latina founders through education, networking, and events. She shares about her first business venture, working with Selena Gomez, how she makes it through the hard times, and so much more.  “​​So I kind of flip flopped from corporate, you know, I guess maybe starting as an entrepreneur at a very young age, flipping into corporate, flipping back into an entrepreneur, and flipping back into corporate and now back into an entrepreneur. So, you know, it's definitely been a pivot. But for me, it's always been about continuing to add my skills.” - Sandra Campos If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Sandra explains where her Entreprenista spirit comes from (1:55) Sandra discusses her first business venture (4:53)  Sandra talks about how she came to work with Selena Gomez (9:44) Sandra shares more about Fashion Launchpad (16:10) Sandra details the business model of Fashion Launchpad (28:54) Rapid fire questions (30:25) Sandra gives tips to all the mom Entreprenistas (34:53) What Sandra does to get through the hard times (41:43) What being an Entreprenista means to Sandra (45:35) Resources Mentioned: Notes App Instagram Our Favorite Quotes: “I was making clothes, I was sewing them, I was doing things, and I was creating home products for my mother's home which thankfully she didn't kill me because I was really making some really ugly things.” - Sandra Campos “You have to be ready for the dips, and you have to be ready for the highs, because sometimes they come in an hour, the same hour on the same day. And sometimes you're lucky enough to have a week in between.” - Sandra Campos “Take that moment and create that self love and take the time to be good to yourself and be kind to yourself, because there's too many people out there that are unkind.” - Sandra Campos  Connect with Sandra Campos: Sandra on LinkedIn Sandra on Instagram FashionLaunchpad.com Fashion Launchpad on Instagram If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
3/13/202351 minutes, 29 seconds
Episode Artwork

The Business Behind Your Future Dream Closet with Ambika Singh of Armoire

Growing up in an Entreprenista family, Ambika always had exuberant ideas for what she wanted to do for work. It wasn’t until she decided to quit corporate America to go to business school that she was able to combine her passion for helping women with her need to start her own company.  Today, we sit down with Ambika Singh, founder of Armoire, a subscription based clothing rental company. She shares all about her career path, her anti-advice on fundraising, the challenges she’s faced growing a company like hers, and so much more.  “​​I grew up sharing clothes and thought it was lovely and fun. And so rental to me is like that expression helped by the Internet.” - Ambika Singh If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! We've collaborated with Armoire to provide a unique offer for all of our Entreprenistas. By using the code ENTREPRENISTA and following this link, you can receive up to 50% off your first month's subscription, along with 2 additional bonus items! This week's takeaways from Entreprenista: Ambika shares her childhood ambitions (2:54) Ambika talks about her career path and how it led to starting her business (6:18) Ambika gives advice for fundraising (22:05) Ambika explains how she handled difficult feedback from a potential male investor (27:48) Ambika tells us about the challenges she’s faced and how she overcame them (31:34) Ambika shares about her biggest surprise (34:46) Rapid fire questions (39:25) How Covid affected Ambika (40:59) What being an Entreprenista means to Ambika (48:15) Resources Mentioned: Slack Our Favorite Quotes: “The sting is always so much less painful than what I anticipate it's going to feel like, like the fear of failure and the actual failure are so different.” - Ambika Singh “One really pointed thing I remember was a man that I worked for who was a great mentor, sponsor of mine had a good set of data that some of you may have heard that women tend to over-educate, over-credential. And so we had this like, sit down with me and he was like, ‘you want to do this? Like, you don't need any of that like school stuff and whatever. Like I'll give you a sabbatical. Like you go figure this out. Like you're ready to do it. You don't need somebody's, like, stamp of approval.’” - Ambika Singh “But I do take a lot of, kind of, like, comfort in the fact that I, most of the time show up and do my best. And so when I don't do my best, that is really a painful and hard loop to talk myself out of. So most of the time, I do my best.” - Ambika Singh Connect with Ambika Singh: Armoire.style Armoire on Instagram Ambika on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
3/6/202354 minutes, 26 seconds
Episode Artwork

Creating Your Own Start-Up with Ariel Kaye of Parachute

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job.  Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more.  “So I had my ‘Aha moment’ about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” - Ariel Kaye If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Ariel tells us about her background (1:47) Ariel shares why she quit her job so early and if she recommends it (4:53) Ariel gives advice on raising capital in nontraditional ways (8:35) Ariel reminisces on the day she launched the site and went live (13:32) Ariel discusses her thoughts on marketing through podcasts (19:11) Ariel shares about the evolution of her team and how she goes about hiring (22:20) Ariel gives us her learning lessons of raising capital (27:26) Rapid fire questions (34:40) Ariel keeps it real on how she manages motherhood while running a business (36:00) What being an Entreprenista means to Ariel (39:49) Resources Mentioned: Gmail Google Suite Our Favorite Quotes: “The other thing I think, is just like founders are so almost like, across the board, they're all so type A, and perfectionist, and have such high standards.” - Ariel Kaye “Asking for questions and asking for help is a superpower.” - Ariel Kaye “If someone asks you the question about ‘how do you have balance?’ just like don't answer, it's a, it's not worth it. It's not real.” - Ariel Kaye Connect with Ariel Kayes: ParachuteHome.com Parachute on Instagram Parachute on TikTok Parachute on Twitter Ariel on Instagram If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
2/27/202345 minutes, 2 seconds
Episode Artwork

The Business of CBD Skincare with Jenna Owens of Fitish

Jenna joined radio because her long hair was more important to her than being a television news anchor would allow. Her hair was a part of her she wasn’t willing to part with. She had no idea that over a decade later she would become more known for her skincare products than her hair.  Today, we sit down with Jenna Owens, founder and CEO of Fitish, a CBD wellness and skincare brand. She shares where her inspiration for Fitish came from, why it’s important to hire quickly, the constraints she has faced owning a CBD company, and so much more.  “I just hope I can get it into the hands of more people so that it can be useful for them. Because that's what feels like may ultimately be the success of this business, right? As people that need this product, right? And figuring that part out. So yeah, that's what keeps me going now.” - Jenna Owens If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jenna shares about her background in radio (2:04) Jenna discusses the inspiration for Fitish (7:12) Jenna tells us how she learned about product development (12:40) Jenna shares why it’s important to balance your emotions and hire quickly (20:03) Jenna talks about her biggest business surprise (27:38) Jenna discusses why she left her job in radio (33:55) Jenna tells us about the constraints of having a CBD business (37:02) Rapid fire questions (47:21) What being an Entreprenista means to Jenna (50:09) Resources Mentioned: Canva Klaviyo Fitish 20% discount code: ENTREPRENISTA Our Favorite Quotes: “They all told me I had to cut all my hair off, and I just didn't like it. You know, I didn't like being told that––I'm a very stubborn woman.” - Jenna Owens  “ I knew my audience, I knew the women that followed me and listened to me, they didn't have a ton of disposable income. I knew that data from being on the radio show. So I knew who my follower was, I knew who the listener was. And I wanted to market to them, right? To the everyday woman––working woman––and they bought it.” - Jenna Owens “Oh my gosh, I was just destroyed by that in a great way. I just went ‘this is it. I mean, I'm onto something here, like, this is it, no matter how hard this is. This is it.’ And it just felt that it gave my little side hustles such a deeper sense of purpose.” - Jenna Owens Connect with Jenna Owens: Fitish.com Fitish on Instagram Fitish on TikTok Jenna on Instagram Jenna on TikTok If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
2/20/202355 minutes, 39 seconds
Episode Artwork

Building Brands at the Intersection of Fashion and Sustainability with Marci Zaroff of ECOfashion Corp

Marci Zaroff was a natural-born entreprenista. From lemonade stands to calligraphy businesses, she always had a hustle on the side. In her more than 30 years in business, she has founded more than ten companies. We can all learn a little (or a lot) from her.  Today, we sit down with Marci Zaroff. She is a life-long entreprenista, CEO and founder of many brands, and the pioneer of sustainable fashion. She shares with us her background, how to make sure you match with celebrity partners, how to get into retailers, and so much more.  ​​”I was very conscious and studying about the environment and human health and wellness at a very early age. I was doing yoga in my late teens. But I was also a mainstream girl that wanted you know, good food and good fashion and got best dressed in high school and, and I had this epiphany that these worlds are not mutually, they're not mutually exclusive. You can have both, and that really has become my life's work.” - Marci Zaroff If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Marci tells us about her background (2:42) Marci explains when she knows it’s time to exit a business (13:46) Marci shares advice for raising capital (22:11) Marci gives tips for entrepreneurs who want to partner with celebrities (25:44) Marci details how to get your products into retailers (34:50) Rapid fire questions (39:55) A look at Marci’s day (40:50) What being an Entreprenista means to Marci (43:02) Resources Mentioned: Instagram TikTok Yes And Discount Code: Entreprenista22 Our Favorite Quotes: “Because when you love your work, it's not work. It's love. And I'm just out there every day, I can't wait to wake up, I can't, you know, I don't want to go to bed. Because you know, for better or worse, you know, I am wired as, as a true entrepreneur. And I, I love what I do. And I'm so grateful that I found this path.” - Marci Zaroff “My least favorite part of running a business and building a business as the CEO is raising capital but it's a necessary evil.” - Marci Zaroff “If you don't share core values with someone, and you aren't aligned, not just professionally, but personally, it's just like a marriage, anything. I mean, investors, it's like a marriage, any kind of partner, collaborator, influencer that's going to latch on, ambassador, you want to make sure that their voice represents who you are.” - Marci Zaroff Connect with Marci Zaroff: Marci on LinkedIn YesAnd.Style MarciZaroff.com Farm to Home on Instagram Seed to Style on Instagram MetawearOrganic.com If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
2/13/202348 minutes, 33 seconds
Episode Artwork

How To Trust Your Gut in Business and Health with Claire and Ellen Rudolph of WellTheory

Growing up, sisters Ellen and Claire, started a childcare summer camp for neighborhood children. Eventually, they decided to take what they learned from that experience, along with their work backgrounds, and combine it with the knowledge they had learned while waiting for a diagnosis for Ellen’s autoimmune disease and Claire’s mold exposure to create a place for others who are struggling to get quality help without the gaslighting.  Today, we sit down with Ellen and Claire Rudolph, sisters and co-founders of WellTheory, a health and wellness membership that caters to people who have autoimmune disease. They share about their first business, how their wellness journeys led to starting WellTheory, how going viral has helped their marketing, and so much more. “​​I have a really distinct memory of getting my lab results while I was on the subway––I was living in New York at the time––and just breaking down in tears, because I didn't know what that meant for me and my future. And I vowed at that moment that once I got better, this was the area that I needed to dedicate my life to. And from there, I started to educate myself on what I was putting in and all my body started to embrace using food as medicine and really transformed my entire lifestyle.” - Ellen Rudolph If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Claire and Ellen talk about their childhood business (1:58) Ellen and Claire share about their backgrounds (5:00) Ellen gives us details about her health journey and how it caused her to start WellTheory (9:47) Ellen discusses the differences between what WellTheory is now versus what she thought it would be in the beginning (21:01) Claire shares what a member of WellTheory can expect in their membership (25:16) Ellen talks about marketing and how sharing her story went viral (29:08) Claire and Ellen share the learning lessons of starting a membership business model (32:48) Ellen gives advice about fundraising (35:49) Rapid fire questions (39:57) Managing a public persona as a private person (44:11) How Claire and Ellen balance their relationship as sisters and co-founders (46:22) What being an Entreprenista means to Claire and Ellen (49:25) Resources Mentioned: WellTheory Discount Code for Entreprenista Listeners Bill.com UserInterviews.com UserTesting.com WorkFlowy Notion Our Favorite Quotes: “I went to doctor after doctor and got no answers. My symptoms were continually dismissed. And I was made to believe that it was all in my head. And I had many physicians that referred me out to therapists who could help me with my ‘psychological issues.’” - Ellen Rudolph “I was lucky, you know, it only took me a year to a year and a half to get a diagnosis. For most folks, it takes four and a half years on average to get a diagnosis. And that's just not okay. It's a really long time to be living in uncertainty, and to just not be feeling like yourself.” - Claire Rudoplh “One thing I remember watching Ellen in her health journey was she always had this intuition that I might have gotten 20 people to tell me that there's nothing wrong, but I know that something's wrong. And I think you need that same intuition and to listen to that, as an entrepreneur, when you're building something.” - Claire Rudolph Connect with Ellen and Claire Rudolph : WellTheory.com Ellen on TikTok
2/6/202355 minutes, 30 seconds
Episode Artwork

The Business of Clean Beauty with Natalie Mackey of Winky Lux

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux, a beauty brand with an emphasis on clean ingredients and colorful whimsy. She shares about her high school business, her fundraising journey, all about the risks she’s taken, and so much more.  “​​This is just the coolest industry. I love it so much. And I really wanted to be in it somehow. I just had kind of like an industry crush on it.” - Natalie Mackey If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Natalie discusses her early experience with entrepreneurialism (1:44) Natalie shares Winky Lux’s origin story (5:12) Natalie talks about her proudest moments (12:34) Natalie discusses Winky Lux’s fundraising journey (15:30) Natalie gives tips for fundraising (24:55) Natalie shares what risks have worked and what risks haven’t (28:40) Rapid fire questions (33:28) What being an Entreprenista means to Natalie (41:36) Resources Mentioned: TikTok Instagram Slack Our Favorite Quotes: “I remember being at a party, I don't know, in some time in the very early 2000s, pre-Uber and somebody said, ‘wouldn’t it be great if there was a car service that would pick you up and take you to anywhere you want? You could just call them on your phone. But it wouldn't be like an actual car service.’ And I just remember saying, ‘Oh, that's a terrible business. I used to do that.’” - Natalie Mackey “​​One of the things they say in the writing world is ‘don't be afraid to kill your darlings.’ So you might have this idea that you're very married to but all of a sudden, it really stops working or it's no longer useful. It doesn't serve the business anymore. And I find that it's one of the hardest muscles to grow and then flex is to be able to let go of something and say this no longer serves.” - Natalie Mackey “​​Funds that have focused on female entrepreneurs have historically had better returns.” - Natalie Mackey Connect with Natalie Mackey: WinkyLux.com Winky Lux on Instagram Winky Lux on TikTok Natalie on Instagram Natalie on LinkedIn Natalie on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay 
1/30/202346 minutes, 27 seconds
Episode Artwork

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we sit down with Andrea Ippolito, CEO and founder of SimpliFed, a company that provides virtual support for breastfeeding and baby feeding. She shares why SimpliFed’s mission is personal for her, tips for other healthcare businesses, the power of a ‘fast no’, and so much more.  “​​My daughter continued to lose weight, she was down to four pounds. I'm a pretty Type A person, and I have never felt so broken and just uncomfortable and just didn't know what to do and lost. And I also felt bad at the time that I couldn't breastfeed. Now, I know that I shouldn't have been so hard on myself. And we talked about this with families all the time. But I also learned that, you know, formula is a great, healthy option. But I felt just very lost. And I didn't really understand what to do next. And that's what caused me to really start SimpliFed.” - Andrea Ippolito If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Andrea shares how her background shaped her (2:56) Andrea discusses her personal reason behind starting SimpliFed (6:01) Andrea shares SimpliFed’s mission (8:11) Andrea details the early challenges and mistakes she made (9:51) Andrea gives tips to other healthcare businesses about cutting through the red tape (16:05) Andrea discusses what she has learned about fundraising and why a ‘fast no’ is a good thing (20:55) Andrea goes over how she’s spent the capital SimpliFed has received (26:43) Andrea tells us about the marketing strategies she’s used to reach her target audience (31:53) Andrea shares what the starting process is like for her clients (34:53) Rapid fire questions (37:33) Andrea shares her thoughts on ‘work-life balance’ (39:41) What being an Entreprenista means to Andrea (46:07) Resources Mentioned: DocSend Entreprenista Discount Link Text ‘Connect’ to 888-458-1364 TikTok Slack Our Favorite Quotes: “So I honestly didn't have an entrepreneurial spirit. But I tell folks that I'm the granddaughter of a gambler. So I do think that was in my blood a little bit.” - Andrea Ippolito “It takes so much time, and I don't come from generational wealth, so I wasn't able to, you know, just quit my job and, and work on this. And so I think that's another important part of this story.” - Andrea Ippolito “The first thing is getting people to invest. But the second best thing is a ‘fast no.’” - Andrea Ippolito Connect with Andrea Ippolito: Andrea on LinkedIn Andrea on Twitter SimpliFed on TikTok SimpliFed.com SimpliFed on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
1/23/202350 minutes, 45 seconds
Episode Artwork

How to Dream Big in Business with Tracey Warner Halama of Vital Proteins

When one of Tracey’s friends had given her a sample of a new product to try that he had been working on, she noticed positive changes to a CrossFit injury within a few weeks. She called him up and decided to partner with him on the product. Soon after, Vital Proteins was born and it revolutionized the ingestible collagen market.  Today, we sit down with Tracey Warner Halama, CEO of Vital Proteins, a CPG company that was the first to market ingestible collagen. She shares how Vital Proteins has helped her, the early risks that paid off, the mistakes that were made, and so much more.  ​​“In 2016, she [Jennifer Aniston] did her first interview where she mentioned, ‘there's a collagen peptide that I use, and it gives my skin a healthy glow.’ And I remember we read that we were like, ‘how cool would it be if she actually used our product?’” - Tracey Warner Halama If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Tracey shares her background and how Vital Proteins has changed her life (2:13) Tracey talks about the risks they took in the early years that paid off during the pandemic (8:29) Tracey discusses why Vital Proteins took on capital (16:47) Tracey shares the mistakes that were made in the early years (20:11) Tracey discusses navigating partnerships with celebrities (26:32) Tracey shares who they worked with in the early days (35:26) Tracey gives advice for successfully growing your team (39:02) Rapid fire questions (43:25) What being an Entreprenista means to Tracey (47:34) Resources Mentioned: Becoming a Changemaker Book Instagram Slack Reddit Our Favorite Quotes: “To really put out there that, you know, this could be a $500 million business was a big hairy goal. And I think, you know, the common denominator for all of us is that we really believed it could be a $500 million business or bigger.” - Tracey Warner Halama “​​At Whole Foods, we were the first brand to go from zero to $20 million in sales in 24 months.” - Tracey Warner Halama  “I really want to pay it forward for this next generation of leaders.” - Tracey Warner Halama Connect with Tracey Warner Halama: Tracey on LinkedIn Tracey on Twitter VitalProteins.com Vital Proteins on Instagram Vital Proteins on Twitter Vital Proteins on TikTok If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
1/16/202353 minutes, 14 seconds
Episode Artwork

Having The Right Business Partner with Cynthia Plotch and Jamie Norwood of Stix

Most women have struggled with embarrassment when buying feminine health products. Whether it be from the 16 year old male bagging your yeast infection cream at the supermarket or running into your boss when buying a pregnancy test, it’s bound to happen occasionally. Now there is a way to discreetly buy these products.  Today, we sit down with Cynthia Plotch and Jamie Norwood, co-founders of Stix, a company rooted in providing women a convenient, discreet, and judgment-free way to get the health products they need. They share how they prepared to quit their full-time jobs, how to decide on a manufacturer, how they learned the fundraising process, and so much more.  “We kind of would daydream about starting something together. I had no idea what that was going to be though until one day I was buying a pregnancy test. And I ran into my boyfriend's mom, and called Jamie who at the time was my dear friend and dear coworker in tears. And honestly, then Stix was born.” - Cynthia Plotch If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jamie and Cynthia talk about if they knew they wanted to start their own company when they were younger (4:58) Jamie explains how they prepared to quit their full-time jobs to go all-in on Stix (7:50) Jamie talks about how to decide on a manufacturer (12:09) Cynthia discusses their fundraising experience (14:28) Jamie shares what it’s like building a team (21:05) James talks about the marketing strategy (25:45) Jamie discusses how they divide responsibilities (31:58) Rapid fire questions (34:06) Cynthia and Jamie explain how they talk care of themselves (35:49) Jamie and Cynthia share what being an Entreprenista means to them (41:45) Resources Mentioned: Shopify Klaviyo Attentive Peel Heap Slack TikTok Superhuman Our Favorite Quotes: “I feel like it's not that we want to start a company, but that we want to start Stix. That's like an important distinction.” - Cynthia Plotch “We launched a waitlist for our pregnancy tests, which is kind of funny to think about a waitlist for a pregnancy test, but we did get I think like 500 signups on our waitlist, and that was enough of an indicator that we weren't totally insane.” - Jamie Norwood “An intro from one of your current investors doesn't mean very much. An intro from a founder in their portfolio means a whole ton. So that's definitely an important thing.” - Cynthia Plotch “I get to work on things that I care really deeply about, and find a lot of, like, purpose and fulfillment through my work.” - Jamie Norwood Connect with Cynthia Plotch and Jamie Norwood: Cynthia on LinkedIn Cynthia on Twitter Jamie on LinkedIn Jamie on Twitter GetStix.co Stix on Instagram Stix on Twitter Stix on TikTok If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
1/9/202346 minutes, 16 seconds
Episode Artwork

Ask One Extra Question with Nicole Cogan of No Bread

After going down the path that she figured was best for her, Type-A Nicole decided to quit her career to see where her blog would take her. She became one of the leading industry experts in the gluten-free field and helped shape how restaurants facilitated gluten-free options.  Today, we sit down with Nicole Cogan, founder of No Bread, a popular gluten-free blog, and an angel investor. She shares with us why she quit her job with no back-up plan, her biggest challenges, her advice for investing, and so much more. “​​So I like, had my food list of what I could eat at each restaurant, did I get sick, how I felt, all this stuff. And that was the basis of No Bread, which became my career and my passion was this Excel sheet that made its way around the office and turned into what it is today.” - Nicole Cogan If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Nicole shares her career journey (3:37) Nicole talks about the days that followed once she quit her job (10:17) Nicole explains how she monetized No Bread (13:47) Nicole shares her biggest challenges (19:20) Nicole gives advice for people who want to become influencers now (24:06) How Nicole got into investing (27:33) Nicole explains the basics of investing (37:10) Rapid fire questions (41:40) The advice Nicole learned from her dad [this is good] (43:59) What being an Entreprenista means to Nicole (45:53) Resources Mentioned: Google Calendar Seed Invest  Gmail Instagram InShot Our Favorite Quotes: “Take the most Type A person you know, amplify it and you have me.” - Nicole Cogan “If I commit to something I commit with 100% and if I can't, I'm the first person to tell you ‘I'm not going to do this with you, love you, can't do it. I don't have the time.’ So the calendar is my child.” - Nicole Cogan “My biggest advice, especially to women, is make your money work for you.” - Nicole Cogan Connect with Nicole Cogan: NoBread.com [email protected] No Bread on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
1/2/202347 minutes, 16 seconds
Episode Artwork

An End-Of-Year Rundown with Stephanie and Courtney

It’s been a great (and long) year, Entreprenistas! And we are so excited to have had each and every one of you here for it. We can’t wait to see what next year brings! Today, we sit down to discuss the year’s highs and lows with Entreprenista and Social Fly. We share our learning lessons, the books we recommend, how to feel comfortable at events, and so much more.  “We launched the Entreprenista League in the middle of 2021. So this has been the first full year of the membership. And we have over 1000 members now, which has been so exciting just to see how quickly this community has grown.” - Stephanie If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: A rundown of exciting things that happened this year (3:59) Stephanie shares what SPV and angel investing entails (8:01) Courtney shares the learning lessons of buying and selling a company (9:50) Courtney shares about the book she’s been reading (21:26) Courtney gives tips to feel comfortable during networking events (27:35) Stephanie shares her learning lessons of the year (31:27) Stephanie talks about important upcoming dates to remember (34:01) Resources Mentioned: QuickBooks Traction Essentialism Our Favorite Quotes: “We all know, in order to make money, you need to spend money. But we've seen time and time again, if you spend too much on the wrong things, you can go out of business really, really quickly.” - Courtney  “If you see someone who's also alone, go up to them and say, ‘what brings you to this event’ and start the conversation that way because a lot of other people do go to events alone, and they're also looking for people to talk to but someone has got to start the conversation. And this is coming from a shy introvert. If I could do it, you could, too.”   - Courtney “Everything that has to be executed in a business takes a lot longer than you think. So build in that buffer time and those additional resources.” - Stephanie If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
12/26/202237 minutes, 36 seconds
Episode Artwork

The Kind Life with Alicia Silverstone

Have you ever had a chance encounter that led to your life’s purpose? For Alicia Silverstone, that encounter happened when she was eight and witnessed a calf being taken from its mother. From then on, she swore she would never eat meat again. That childhood decision led to Alicia creating a brand rooted in personal ethics.  Today, we sit down with Alicia Silverstone, mom, actress, author, advocate, and Entreprenista. Alicia has written multiple books and has a line of vitamins with Garden of Life. She shares with us how she found her life’s passion, how she learned to be okay with using her voice, why she decided to start a vitamin line, and so much more.   “I was just simply aligned with ‘this is not okay with me anymore. And I'm not going to stand by it. I'm just gonna stand in my truth.’ And that connected me deeply to my self worth.” - Alicia Silverstone If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Alicia discusses what led her to start a business (3:03) How Alicia discovered her passion (4:03) Alicia talks about finding her voice and how it has impacted her life (13:19) Alicia shares about prioritizing different tasks at different times in her life (17:51) Why Alicia decided to start a vitamin line (26:06) Alicia shares some of her learning lessons (32:33) Rapid fire questions (36:54) What being an Entreprenista means to Alicia (42:22) Resources Mentioned: myKind Organics  The Kind Diet The Kind Mama Our Favorite Quotes: “I have to know that it was the journey I was meant to go on. And it allowed me to do all of these things that I'm so passionate about.” - Alicia Silverstone “​​Mainstream had heard ‘vegetarian,’ but they hadn't heard ‘vegan.’ So I know that I was being made fun of a lot. And I didn't care, it was, it was kind of I knew that, you know, when you know that you're doing something right, what do you care?” - Alicia Silverstone “This is my personal struggle: just wanting to do so many different things. And there's only one of me and not wanting to do them not well.” - Alicia Silverstone Connect with Alicia Silverstone: TheKindLife.com Alicia Silverstone on Instagram Alicia Silverstone on Facebook Alicia Silverstone on Twitter If you’re looking to take your business to the next level:   Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.  Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay  Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
12/19/202246 minutes, 37 seconds
Episode Artwork

Belgian Treats For Americans To Eat with Anouck Gotlib of Belgian Boys

When Anouck Gotlib met her husband on a flight from Belgium, she had no idea she would be shifting her plans to start a business. But she believed in her husband’s idea so much, that that is exactly what she did. She left fashion for food and never looked back.  Today, we sit down with Anouck Gotlib, CEO of Belgian Boys, a company that provides European treats in the United States. Anouck shares the challenges she’s faced, why a mindfulness coach is important, unique ideas for raising capital, and so much more.  “​​He was bringing those waffles, cookies, and treats that he grew up with in Belgium, for himself to enjoy. And his American friends in the dorms were like, ‘Oh, my God, Greg, this is good. Where can we buy it?’ And, like, you couldn't buy it in the US at that time. They couldn't find it. And at that point, he was like, ‘maybe, maybe this is something I should look into and pursue.’” - Anouck Gotlib If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Anouck discusses how the idea for Belgian Boys came to be (3:22) Anouck talks about starting the branding and product development (6:47) The challenges of starting a business in the food space (10:45) How the pandemic affected Belgian Boys (18:58) Why a mindfulness coach is important for business and personal life (21:57) Anouck shares how Belgian Boys was financed in the beginning and how the first round of raising capital went (26:55) Anouck talks about balancing Belgian Boys, fundraising, and being a mom (30:41) How Anouck handles the challenges she faces now (33:22) Anouck shares tips for raising capital and finding creative ways to gain capital (37:08) Rapid fire questions (41:26) Anouck shares what’s she is most grateful for (44:48) What being an Entreprenista means to Anouck (46:24) Resources Mentioned: Slack LinkedIn Our Favorite Quotes: “Did I know that I wanted to open my own business? Absolutely not. I was really someone's ‘plus one’ on this journey. And that was absolutely not my dream ambition or something I thought I would do. I just got into it, I guess.” - Anouck Gotlib “Most of our consumers have never been to Belgium, never will go to Belgium or to Amsterdam, or the streets of Paris. Our consumer buys our product, because it tastes so freakin’ delicious.” - Anouck Gotlib “Greg and I had one rule, and we were like, it's got to be people we can go out to dinner with two nights in a row and still want to go out for a third night.” - Anouck Gotlib Connect with Anouck Gotlib: BelgianBoys.com Anouck on LinkedIn Belgian Boys at Target  Belgian Boys at Walmart If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
12/12/202248 minutes, 51 seconds
Episode Artwork

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and spends her time helping others.  Today, we sit down with Jenny Shum, General Manager at Chase Ink, a business credit card that caters to small business owners. Jenny explains how to build credit, why the customer matters most in marketing, how being Asian-American has shaped her, and so much more. “​​It is such a win-win strategy to be in financial services and helping small business owners and you guys, the Entreprenistas that are out there, including yourselves, are doing incredible things. And I think the innovation and the passion that you bring to it. It's extremely inspiring to folks that are in large companies like Chase.” - Jenny Shum If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jenny shares why she went from chemical engineering to financial services (2:46) Jenny shares advice for solving common business challenges (8:34) Jenny explains how to build credit (14:15) Jenny talks about why focusing more on the customer than the product is important to marketing (24:01) Jenny shares how being an Asian-American has shaped her as a leader (28:27) Rapid fire questions (31:32) Jenny shares the mantra she lives by (35:01) Resources Mentioned: Instagram Google Calendar Entreprenista.com/Chase Our Favorite Quotes: “So you can imagine and what was really exciting to me was that there was no definitive answer to the problems that we were trying to solve and what the problem-solving process led me to was really a love for our customers.” - Jenny Shum “I've had some great leaders who saw the passion in me, when there were really big and complicated problems, where it really energized me, I think, in some cases, probably not for everyone, is what I will say, rather than shying away from the complexity, and like as a problem got harder and bigger, I was even more engaged and wanted to push further.” - Jenny Shum “I think as a community bank, Chase has been playing a large role in being part of the discussion and bringing together small businesses and solving problems, where financial services can be the connection point of small businesses in the community.” - Jenny Shum If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Become An Entreprenista!  Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
12/5/202240 minutes, 2 seconds
Episode Artwork

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of her family members were facing: creating intricate great-tasting cocktails.  In today’s episode, we are talking with Dominique Gonzalez, founder of Root Elixirs, a craft cocktail mixer that gives people the ability to create high-quality cocktails in the comfort of their own homes. Dominique shares how her background led her to start Root Elixirs, the process of developing new flavors, how to apply for business grants, and so much more.  “I just found myself bartending at every barbecue, or any hosted event like Christmas, Thanksgiving, you know, bigger events, I was always bartending. And so I was like, you know, it would be really cool if I created something that everybody could be their own bartender, and still have a craft experience.” – Dominique Gonzalez If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Dominique talks about her background and how that led to her starting Root Elixirs (2:33) What Root Elixirs is (6:54) Dominique shares what the process of launching new flavors entails (8:50) Dominique talks about what she sees for the future of Root Elixirs (12:45) Dominique explains how she grew her team (16:16) The process of getting into retail and selling wholesale (20:07) How to apply for and receive grants (23:49) Rapid fire questions (29:43) How Dominique manages her day (31:48) What Dominique would tell her younger self (34:31) What being an Entreprenista means to Dominique (36:52) Resources Mentioned: Google Calendar  QuickBooks Guusto Our Favorite Quotes: “When we first started, I couldn’t afford, you know, hiring anybody. So it was just me and my mom, like making the product in the kitchen. And then eventually it became too much for us. And then we brought in other family to help.” – Dominique Gonzalez  “​​Sometimes a grant will take, like, a month for me to complete because it’s extensive. And you know, you want to get your whole story in there.” – Dominique Gonzalez “The Entreprenista League community is like, they’re so ambitious. And it’s really nice being a part of that group, because they’re all pushing to be better, and, you know, collaborative, and that’s exactly what I love to do is collaborate with other women and see where they are in their journey.” – Dominique Gonzalez Connect with Dominique Gonzalez : www.RootElixirs.com Root Elixirs on Instagram Root Elixirs on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
11/28/202239 minutes, 23 seconds
Episode Artwork

Conquer Your Setback: Managing and Doing It All as an Entrepreneur with Amy Shoenthal

Amy Shoenthal is a journalist who loves covering founders because it combines her love for writing with her admiration of gritty Entreprenistas. Amy has been a marketing executive for many years, making her the go-to person for tips on how to market your business.  Today, we sit down with Amy Shoenthal, journalist, author, marketing executive, and mom. She shares her hot tips for founders wanting to get press for their businesses, the common thread between most successful Entreprenistas, how to survive a setback, and so much more. If you have questions on gaining media attention for your business, this episode is a MUST.  “My role is just to elevate the stories of people who were doing the work and building a better way of doing business and a better culture and society as we know it.” – Amy Shoenthal If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Amy shares her career journey and how it’s led to where she is today (2:51) Amy talks about the common traits she sees when interviewing women (5:40) Amy discusses her book and describes the setback cycle (10:10) Amy gives tips for managing a full schedule (19:47) Amy suggests helpful exercises for founders going through a setback (27:29) Amy shares her tips for founders who want to get press for their businesses (32:09) Rapid fire questions (39:26) What being an Entreprenista means to Amy (44:31) Resources Mentioned: Slack Google Hangout CaveDay Notion Google Keep BeReal Book Coach Our Favorite Quotes: “Well, like any good writer who values stability, when I graduated college, I went into marketing.” – Amy Shoenthal “​​Their most brilliant ideas and their most successful ventures come from some sort of setback that they experience.” – Amy Shoenthal “Yeah, I don’t know anyone more efficient than a mom, who is like ‘my child care ends at this time, I need to make the most of the hours I have before I go into mom mode.’ Again, the level of efficiency that I have been able to achieve since becoming a mother is unbelievable.” – Amy Shoenthal Connect with Amy Shoenthal: AmyShoenthal.com Amy on Instagram Amy on LinkedIn Amy on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
11/21/202246 minutes, 59 seconds
Episode Artwork

Women Creating Wealth with Amanda Schutzbank of Willow Growth

Amanda Schutzbank saw a hole in the capital-raising world for non-tech businesses needing capital during the early stages of business. So she decided to put her years of expertise to use and do something about it.  In today’s episode, we sit down with Amanda Schutzbank, co-founder of Willow Growth, a company that provides early-seed funding for consumer-based businesses. She shares why there was a need for Willow Growth, what the difference in venture capital and private equity is, what investors look for in pitches, and so much more.  “My mission right now is we want more women managing more capital. And I think that that flows through to more women starting more businesses and getting funding. And let’s just keep on going, brick by brick. And I think part of that for me, and why I really am doing this and so passionate about it, is just to get more women creating wealth for themselves.” – Amanda Schutzbank If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Amanda shares her background (3:20) Amanda talks about the moment she decided to open her own business (6:36) Amanda explains the difference between private equity and venture capital (9:00) Amanda talks about her relationship with her co-founder (15:30) Amanda talks about starting Willow Growth at the beginning of the pandemic (19:58) Amanda shares what investors are looking for in pitches and some helpful tips (26:24) Amanda shares one of the brands she’s most excited about (29:55) Rapid fire questions (34:26) How Amanda finds balance (36:55) What being an Entreprenista means to Amanda (41:51) Resources Mentioned: Calendly Zoom Superhuman  TikTok Our Favorite Quotes: “Don’t feel like you need to change your story and make it a different story every time because that person’s never heard your story. And so you just kind of have to do it over and over again and repeat yourself and it will lead to success.” – Amanda Schutzbank “​​COVID actually really accelerated a lot of our thesis, we were investing in value-led consumer brands.” – Amanda Schutzbank “I want to leave a legacy, I want to build a legacy that, you know, stands beyond my time.” – Amanda Schutzbank Connect with Amanda Schutzbank: [email protected] WillowGrowth.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
11/14/202245 minutes, 3 seconds
Episode Artwork

Sweet Success with Candace Nelson of Sprinkles

After the dotcom crash and 9/11, Candace was left wondering what she wanted to do as a career. She knew she loved baking, so she decided to enroll in pastry school instead of going to business school. Soon, Sprinkles was born.  In today’s episode, we sit down with Candace Nelson, co-founder of Sprinkles, the revolutionary cupcake company that took the world by storm and created the cupcake craze. Candace shares her tips for starting an undoable business, she talks about her new book and her new business, working with a business coach, and so much more.  “Here’s this uniquely American treat, which I appreciated because I, you know, growing up overseas, I realized how American they were. Everyone had this nostalgia for cupcakes, and yet they were being treated, just like, you know, lunchbox here. So that’s when I had the aha moment to reinvent the cupcake.” – Candace Nelson If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Candace shares her background and where her Entreprenista gene comes from (3:05) Why Candace chose pastry school over business school and how that led to her starting Sprinkles (7:07) Candace shares about her tips and lessons for Entreprenistas who are starting businesses that seem undoable (13:58) Candace talks about her book, Sweet Success (22:19) Candace talks about working with a business coach (28:01) How Candace decided what to do after Sprinkles (30:06) Candace explains the logistics behind the iconic cupcake ATM (37:29) Rapid fire questions (40:23) Candace’s top need for maintaining balance (42:56) What being an Entreprenista means to Candace (48:19) Resources Mentioned: TikTok Resy  Notion Our Favorite Quotes: “The first time I ate a Mrs. Fields cookie that kind of opened my eyes to the magic that a female entrepreneur can create.” – Candace Nelson “Real word of mouth, by the way, still the holy grail of marketing, if you can get that absolutely.” – Candace Nelson “We had created such a special brand that resonated with people so much that they didn’t let it up. And we ended up scaling the majority of our business through the Great Recession. We were that escape.” – Candace Nelson Connect with Candace Nelson: Sweet Success on Amazon Candace on Instagram Candace on TikTok Pizzana via Goldbelly If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
11/7/202251 minutes, 27 seconds
Episode Artwork

Creating Space for All with Maggie Segrich of Sesh Coworking

When Maggie Segrich moved from New York to Houston, she learned that Houstonians would not feel comfortable going to a jewelry shop in a home unlike New Yorkers do. So she needed a space to set up shop. After meeting her business partner, Meredith, Sesh Coworking was created. In today’s episode, we sit down with Maggie Segrich, co-founder of Sesh Coworking, Houston’s first female centered workspace that is a safe and inclusive community. She shares with us the lessons she’s learned, how Covid affected the then brand-new Sesh, what you should know before going into business with a partner, and so much more.  “We are strong allies for the LGBTQ+ community as well as the BIPOC community. And we have everything from co-working to there’s a pop up shop that’s like, right across the hall from me, and it’s where my sweatshirt came from. We have art galleries, there’s doctors here, like it’s an amazing community. And it truly represents the diversity that is Houston.” – Maggie Segrich If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Maggie shares her background and what led her to start her own business (4:31) Maggie shares what Sesh is and what lessons she has learned (10:39) Maggie shares how Sesh started (14:38) Maggie talks about how Covid affected the brand-new Sesh (22:44) Learning lessons Entreprenistas should know before going into business with a partner (31:54) Rapid fire questions (36:33) How Maggie balances business and motherhood (41:45) What being an Entreprenista means to Maggie (44:28) Resources Mentioned: Outlook WordPress Our Favorite Quotes: “The other thing I learned during that time was I took Facebook off my phone. I did it in New York, because I was being trolled pretty hard from some locals who didn’t like what I was doing with the chamber. And I realized having Facebook on my phone was just, I was giving them a free pass to access my time with every single notification that would pop up.” – Maggie Segrich “I think my perspective and outlook on life is the world is just a bunch of open doors. And it’s whether or not I walk through them and have that experience. And so for me, I’m always going to poke my head in the open door just to see what’s on the other side. Because like, I might like it.” – Maggie Segrich “I know that if I ask for help, someone will say yes. And I think that’s a very empowering thing that we constantly need to remind everyone of.” – Maggie Segrich Connect with Maggie Segrich: Sesh Address: 2808 Caroline St, Unit 201, Houston, TX 77004 SeshCoWorking.com Sesh on Instagram Sesh on Facebook Sesh on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
10/31/202246 minutes, 52 seconds
Episode Artwork

Becoming Less of a Perfectionist with Lindsay Cook of FitOn

After stepping down from her career and taking a six month traveling trip with her children, Lindsay Cook realized what her next career step would be: creating an app based on her health and wellness passions.  In today’s episode, we sit down with Lindsay Cook, co-founder of FitOn, the number one free fitness app. Lindsay shares with us how her corporate background helped her start FitOn, the process and mindset needed for raising capital, how to market an app, and so much more. “I realized how important actually my workouts were to my own self care. And I had no time to go to the gym. And I spend a lot of time looking at apps in the App Store and just being really underwhelmed by what I was seeing in this space.” – Lindsay Cook If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Lindsay shares when she realized she wanted to be an Entreprenista (3:20) How Covid impacted the early days of her business (5:47) Lindsay shares what the business model for FitOn is (7:07) How the idea of FitOn came to Lindsay and what her biggest challenges were (10:53) The processing of raising capital (14:56) How to market an app (19:26) Lindsay talks about the mistakes she has made and the lessons she’s learned (27:53) Rapid fire questions (34:49) Lindsay shares some great advice for starting a business (43:16) What being an Entreprenista means to Lindsay (45:19) Resources Mentioned: CrunchBase PitchBook EverNote Amplitude  Our Favorite Quotes: “Turn on your alter ego, even if it’s not natural to you in, kind of, those first early years.” – Lindsay Cook “Who do I know from college from high school that maybe is connected to someone at one of those companies? And how do I get that meeting and get the best introduction I possibly can to help kind of sell in that concept?” – Lindsay Cook on raising capital  “I think hiring people: I think we would say, there’s no better way to say it than, we had like a no jerks policy. Like, you know, people, people that you wanted to work with, you wanted to be around, it felt like a small family, we always call it the FitOn family that we work in. And so we’re small, but we’re mighty.” – Lindsay Cook Connect with Lindsay Cook: FitOnApp.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
10/24/202248 minutes, 12 seconds
Episode Artwork

Global Skincare Domination with Janna Ronert

Due to growing up on a farm, hard work and determination was instilled in Janna from a young age. Even though she had a successful career in sales and marketing, the beauty industry kept calling her name. So she took those childhood traits and her love for skincare, and created one of the most recognizable clinical skincare companies in the world, IMAGE Skincare.  In today’s episode, we sit down with Janna Ronert, founder of IMAGE Skincare, a paraben-free clinically backed skincare company that has dominated the global market. Janna shares the importance of clinical studies, her secret to an amazing sales team, her biggest lessons, and so much more. If you’re looking to take your business to the next level, this is the episode to listen to! “I always had this passion for beauty. So secretly at night, I went back and I became an esthetician and I got into the esthetician world and I decided to go into the skincare world.” – Janna Ronert If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Janna shares how her childhood helped lead her into her business (3:09) The first steps Janna took to launch her skincare business in 2003 (5:42) Janna talks about how long it took for her company to gain traction (9:40) Janna shares how her second business aligns with her first and what she has done differently this time (11:18) Janna talks about what she has learned about building her team (17:05) Janna gives tips for setting up a sales team (25:14) Janna shares why she partnered with a private equity firm after 10 years of owning the company by herself (29:11) Rapid fire questions (33:42) Janna talks about her biggest learning lessons (35:03) How Janna manages her life with her business (39:08) The mantra Janna lives by (40:48) Resources Mentioned: WhatsApp Zoom Our Favorite Quotes: “As an entrepreneur, you’ve got to have a great product, that’s number one. Marketing comes second, in my opinion.” – Janna Ronert “I think that the best advertisement is a happy client.” – Janna Ronert “The lazy are never lucky. And if you want to be lucky, you can’t be lazy. You have to put in the hard work.” – Janna Ronert Connect with Janna Ronert: ImageSkincare.com HushandHush.com  Janna on Instagram Janna on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
10/17/202243 minutes, 33 seconds
Episode Artwork

Protect Yourself Legally with Berkley Sweetapple

A childhood obsession with pigs led Berkley to becoming an attorney. During law school, she started a blog for legal education, which led to a contract template side business. Then the side business she started became her passion and she stepped away from being an attorney.  In today’s episode, we talk with Berkley Sweetapple, an Entreprenista with a legal contract template business. Berkley shares with us the mistakes she’s made and the lessons she’s learned, the legal protections Entreprenistas MUST know, how to create content that converts, and so much more. If you have any legal questions about starting a business, this is THE episode to listen to!  “So that is one of the reasons why I wanted to create contracts that I use in my, in my law firm, you know, with one on one clients, and that I would charge maybe 1500 to draft from scratch, but have them be more in the $300 range so that entrepreneurs can DIY things that are DIY viable.” – Berkley Sweetapple If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Berkley talks about law school and her early years as an attorney (3:47) Berkley shares about starting her business in law school (6:58) Mistakes Berkley made in the early days of her business and the lessons she’s learned (9:34) Berkley shares the legal protections Entreprenistas need to know about (16:45) Why Berkley wanted to start a business creating contracts (20:45) The number one tip to create content that converts (23:10) How to stay current with the ever changing landscape of social media (26:31) Rapid fire questions (31:22) How Berkley balances work life with being a mom (33:09) The mantra Berkley lives by (33:50) Berkley’s final tip for Entreprenistas [it’s an important one] (36:13) Resources Mentioned: ConvertKit  Klaviyo  Squarespace Shopify Canva Our Favorite Quotes: “You also are, like, relying on an oral agreement at that point if you don’t have something in writing, which is problematic because then it’s he said she said.” – Berkley Sweetapple “When women are starting out with businesses, we don’t hire attorneys right away, because it’s one of those things where it’s like, okay, I know this is going to be a big investment, I’m going to push this off till later. And legal is one of those things that you really want to get ahead of, because problems become much more expensive, when you don’t deal with them right away.” – Berkley Sweetapple Connect with Berkley Sweetapple: Berkley on Instagram BerkleySweetapple.com – use code Entreprenista to get 25% off your order! BerkleySweetappleLaw.com [email protected] If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
10/10/202239 minutes, 12 seconds
Episode Artwork

Wear the Colorful Suit with Sabeena Ladha of Deux

Sabeena was like every other millennial and took the straight and narrow corporate career path. Then when the world shut down and she was quarantined to her home, Sabeena mixed her love of healthy eating and a cookie dough obsession with her career knowledge of the snack industry to create a good-for-you cookie dough company.  In today’s episode, we sit down with Sabeena Ladha, CEO and founder of Deux, a healthy cookie dough company for women. Sabeena shares how she started Deux in her own kitchen during the pandemic, how she found herself on Shark Tank, how to raise capital, and so much more.  “It started as, okay, women’s nutrition and healthy indulgences, and then kind of transformed into how do we create what women want to eat and do it in a way that they want to consume it?” – Sabeena Ladha If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Sabeena talks about her early career and how it led to her starting Deux (3:34) Where the idea for Deux came from (8:15) Sabeena shares how she stays organized (15:55) Sabeena chats with us about her experience on Shark Tank (21:22) Tips and advice for fundraising (33:33) How to get into the retail realm (39:08) Rapid fire questions (42:06) What being an Entreprenista means to Sabeena (46:31) Resources Mentioned: Notion Our Favorite Quotes: “I think the difference between an entrepreneur and a non entrepreneur is just doing it, like just trying it, which is kind of crazy to think about, right?” – Sabeena Ladha “Feeling like I don’t belong has made me work harder to belong.” – Sabeena Ladha “If you get a ‘no’ in the business world it’s not a no, right? Like you can keep pushing and keep finding a way there and I think noes are really discouraging and you get a shit ton of them doing this, like everybody says no, it’s much easier to say no than yes. So in this world being able to kind of navigate around that and not get discouraged is, I think, it’s super important.” – Sabeena Ladha Connect with Sabeena Ladha: EatDeux.com – use code Entreprenista20 to save 20% on your order! Deux on Instagram Sabeena on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
10/3/202249 minutes, 18 seconds
Episode Artwork

Fundraising 101 with Stefanie Sample of Fundid

When Stefanie Sample woke up one day, mid-pandemic, and read an article that mentioned the huge gap in PPP loans for women and minorities, she knew she wanted to be part of the solution. So she spent the next few months learning all she could about small business lending. Then she launched Fundid.  In today’s episode, we talk with Stefanie Sample, founder of Fundid, a business capital company for women and minority business owners. She chats with us about the previous businesses she’s had, how to profitably sell your business, all about raising capital, and so much more. If you have any fundraising questions, this is the episode to tune into!  “Venture funding to women actually decreased quite significantly, and it was only at 2% to begin with. So it’s like, Oh, my God, how is even possible that this could decrease. And I was just really pissed, and I turned to my husband, and I’m like, I’m not going to be on the sidelines on this, like, I have to do something, I have to be part of the solution.” – Stefanie Sample If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Stefanie talks about her background and how she found herself as an Entreprenista (3:06) Stefanie shares about her many previous businesses (5:55) Stefanie gives us the lessons she’s learned from selling businesses (9:02) Stefanie shares about her new business, Fundid (12:34) Stefanie shares the ins-and-outs of fundraising (19:00) Rapid fire questions (37:59) Stefanie talks about how she manages her days as a business owner, while also being a mom (39:10)  Stefanie shares the mantra she lives her life by (43:17) What being an Entreprenista means to Stefanie (44:55) Resources Mentioned: Webflow Upwork CrunchBase Our Favorite Quotes: “But what I’ve learned about myself now is that I’m a builder, I’m a zero to one.” – Stefanie Sample “I lucked out in that I’m really not capable of being anything but authentic and transparent.” – Stefanie Sample “I had a really amazing experience raising, I never felt like my gender was an issue in any way with males or females, like, at the end of the day, a VCs job is to return their funds and make money. If you can do that, they don’t care who you are.” – Stefanie Sample Connect with Stefanie Sample: Stefanie Sample on LinkedIn GetFundid.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
9/26/202247 minutes, 51 seconds
Episode Artwork

Breaking Out of the Echo Chamber with Sophie Beren of The Conversationalist

In today's day and age, it's hard to have honest conversations with people who have a different belief than you. But it's so important. Having conversations with people different than you helps you understand their perspective AND it helps build community. In today's episode, we hear from Sophie Beren, CEO of The Conversationalist, a nonpartisan education community that has the goal of helping people break out of their echo chambers. Sophie shares with us how The Conversationalist started, her hiring process, how to have hard conversations, and so much more. We say it all the time, but this is truly the episode you don't want to miss! "It kind of hit me all at once that the thing I resented so much growing up in Kansas being the odd one out, the different one, was actually the thing I was taking for granted my entire life. And I realized in that moment that the meaning of life is actually to be surrounded by people who are different from you, who will push you to grow, to consider new perspectives, and to be part of a larger whole." - Sophie Beren If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Sophie shares the original roadmap for her life and what she's learned along the way (4:56)Sophie talks about her first entrepreneurial endeavor and how it shaped The Conversationalist (9:53) What The Conversationalist started it as and how it's evolved (14:41)How Sophie knew to make data driven decisions for her community-based company (18:31)Building an internal team when you don't know where to start (21:42)Sophie shares her hiring process and the question she asks to find the right team members [it's a good one] (24:39)Rapid fire questions round (34:44)Sophie shares the moment she's most proud of (41:51)Sophie gives tips for having difficult conversations (45:00)Sophie talks about her go-to mantra [this is THE ONE] (47:35)What being an Entreprenista means to Sophie (51:25) Resources Mentioned: Bumble BizzNotionAsanaClickupCanvaGoogle Calendar Our Favorite Quotes: "That realization led me to take pen to paper and start writing a column about why our generation needs to break open our echo chambers." - Sophie Beren"I think the biggest learning lesson was making sure that whatever I create can be this living, breathing organism that should always shape shift to best impact the people you're trying to serve." - Sophie Beren"Businesses are not overnight successes. But you can expedite your success if you're willing to lean into the challenges when they first arise." - Sophie Beren Connect with Sophie Beren: Sophie Beren on InstagramSophie Beren on LinkedInSophie Beren on TwitterSophie Beren on TikTokThe Conversationalist on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from ...
9/19/202254 minutes, 31 seconds
Episode Artwork

A Modern Fertility Pharmacy with Pam Schumann of SMP Pharmacy

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Many people struggle to grow their families, so they turn to fertility treatments. However, the process can be confusing and not personal. SMP Pharmacy decided to change that by streamlining the process and making it easier on patients and nurses, alike.  In today's episode, we talk with Pam Schumann, CEO of SMP Pharmacy, about why she saw the need for a new fertility management program, how to set your business up for acquisition, how to build a tech company, and so much more.  "What I brought to them was, I call it a modern look at what a fertility pharmacy could be." - Pam Schumann If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Pam shares her background (1:15)Pam talks about her first company (5:41)Tips for setting your business up for acquisition (8:30)Pam talks all about SMP Pharmacy (11:51)Pam takes us through the process of building tech and shares how long it took for SMP Pharmacy to go live (21:33)What patients who use SMP Pharmacy can expect (31:32)How SMP Pharmacy is improving the patient experience (38:19)Rapid fire questions (42:28)What being an Entreprenista means to Pam (46:50) Resources Mentioned: $150 off code for listeners - PODCAST Our Favorite Quotes: "I have been so fortunate to make a living in something that I feel so strongly about." - Pam Schumann"We decided to move to a seven day a week operation in all three of our locations because patients have questions. They're going through fertility treatments, seven days a week and we needed to be there for them." - Pam Schumann"From a business perspective, because we went for the hard one, and not the easy one, it's gonna be very hard for our competition to replicate that anytime soon. So from a competitive advantage, it's just from a pure business perspective, that's been the better move." - Pam Schumann Connect with Pam Schumann: SMPPharmacy.comSMP Pharmacy in Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
9/12/202253 minutes, 40 seconds
Episode Artwork

Making Connections and Providing Opportunities with Anna Ratala of Zvook

When Anna Ratala decided to start a podcast, she went looking for a platform that would help her find brands to monetize her podcast. When she found there was no such site, she decided to create her own, thus Zvook was born.  In this week's episode, Anna Ratala, CEO and co-founder of Zvook, a platform that matches brands to podcasts, shares how her journey to starting her own business led her across the world, how to go about fundraising, why she thinks more women should enter tech, and so much more. If you've been waiting for motivation to strike, THIS is the episode you don't want to miss. "We try to make it easy to make sure that the brands find you and that you're able to, you know, monetize your podcasts, regardless of the size." - Anna Ratala  If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Anna talks about her upbringing and how it shaped her journey into entrepreneurship (3:17)Where the idea of Zvook came from (11:00)Anna's tips for choosing the right co-founder (15:35)Anna shares all about her fundraising process [and gives some great tips] (22:03)Rapid fire questions (36:18)What it's like to be a woman in tech (38:21)Anna's favorite mantra [this is a stellar one] (43:41) Resources Mentioned: SpotifyApple PodcastsCastboxOvercast Hubspot Our Favorite Quotes: "I can actually create something, if I don't see an opportunity, I can create it, and I can get it done. And I think that was sort of the first time I was really thinking about, well, it could actually be pretty nice to do something on my own." - Anna Ratala"​​I am not begging for money, I am giving someone an opportunity to jump on board of a business that is going to explode." - Anna Ratala"We need both. We need women who code, but we also need women who lead." - Anna Ratala Connect with Anna Ratala: Anna Ratala on InstagramAnna Ratala on LinkedInAnna Ratala on TwitterZvook.coZvook on InstagramZvook on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
9/5/202249 minutes, 5 seconds
Episode Artwork

The New Era of Event Planning with Jennifer Brisman of Vow

Jennifer Brisman was always a go-getter, a starter, the one who made things happen. Add that to her, as she says, "problem with authority" and you get the creator of futuristic event planning. Even though she knew she wanted to be her own boss, Jennifer's career path started out in a completely different field–pre-med. But on one fateful day, as Jennifer planned a pre-med event, she met a person who would change the trajectory of her life forever.  In this week's episode, we talk with Jennifer Brisman, CEO and founder of Vow, an event planning company that has changed guest management for the better. She shares tips for starting a tech company, how to handle business with a remote team, how to raise capital, and so much more.  "Since I was little I feel like I naturally had a problem with authority or doing things, you know, the way anybody else wanted me to do it. I always thought I knew best. And you know, as time went along, I kind of proved that to myself in small ways." - Jennifer Brisman If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jennifer shares her background and how young she was when she realized she wanted to own her own business (2:56)Jennifer talks about the early years of Vow (10:23)Tips to starting a tech company (15:53)How Vow got its first customers (22:06)How Jennifer manages a remote team (29:26)What Jennifer has learned about raising capital (33:26)Rapid fire questions (39:24)How Jennifer stays organized (46:41)What being an Entreprenista means to Jennifer (51:51) Resources Mentioned: ZoomSlack Our Favorite Quotes: "I think the first thing that I would say is to be really, really clear about what you want to build." - Jennifer Brisman" So like, right now, the first few engineers that I hired, I needed people that I could connect with, not just robots, like I needed people who, you know, were granular and had good spidey sense and great chemistry with me." - Jennifer Brisman"So I'm not sure what we're doing exactly right now, but as far as my learning curve, it sucks to be rejected. Like it really, really sucks to be rejected. That's number one." - Jennifer Brisman"But if you're a CEO, get the fuck out of email. Email is where productivity goes to die. Nothing good happens on email, nothing urgent happens on email." - Jennifer Brisman Connect with Jennifer Brisman: Vow.AppVow on LinkedInVow on InstagramVow on TwitterJennifer Brisman on LinkedInJennifer Brisman on InstagramJennifer Brisman on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
8/29/202254 minutes, 16 seconds
Episode Artwork

Revolutionizing Feminine Care with Yanghee Paik of Rael

Moving across the globe with the intention of becoming and staying an entertainment executive was exactly the life Yanghee Paik wanted and got. Until one day, she spoke with her future business partner about the lack of quality feminine care products in the US. That one conversation changed the course of Yanghee's life forever.  In this week's episode, Yanghee Paik, co-founder and CEO of Rael, an organic and natural feminine hygiene company, discusses the ins and outs of all things business. She shares why it's important to stand confident when talking to investors, the importance of flexible employees in a startup, how to get products in front of big-name retailers, and so much more. This is an episode of Entreprenista you do NOT want to miss.  "Feminine care products were one of those which was kind of neglected by us women, unfortunately. So we're trying to do a lot of education about why this is important. And then how different our products are and then the benefits of, you know, converting to organic and natural." - Yanghee Paik If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Yanghee shares her background and how she came to co-found Rael (3:40)How to find the right employees at the beginning of a startup (11:55)The evolution of Rael's packaging and branding (17:42)Yanghee shares the ins and outs of Rael's marketing strategy and how it has changed (20:28)Yanghee shares the challenges of getting male investors on in the early days of Rael (29:11)How to get your brand in front of big-box retailers (37:06)Rapid fire questions (42:59)What being an Entreprenista means to Yanghee (45:05) Resources Mentioned: Slack NetSuite Our Favorite Quotes: "I would actually warn my team members from the beginning when they were joining the company. 'Well, we think that this is your role for now. But because the company is going so fast and evolving so fast, we hope that you're open to all the other tasks and you know, jobs that come up.'" - Yanghee Paik"Initially, it was very scrappy, you know, we were just gifting a lot. And we reached out to the influencers that we would love working with." - Yanghee Paik on Rael's early marketing strategy"So we would just direct our investors to go to Amazon, read the customer reviews, which are authentic, and then just see, you know, what people like about us, and then they realized that people were hungry for something that's organic, natural, but that worked really well, which was what we were offering at that time." - Yanghee Paik"I was one of those who thought, you know, will never become an entrepreneur, I thought I was just going to become a corporate executive." - Yanghee Paik Connect with Yanghee Paik: Yanghee on LinkedInRael's WebsiteRael on InstagramRael on TikTokRael on FacebookRael on AmazonRael at TargetRael at WalmartRael at CVSRael at Walgreens If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business,
8/22/202247 minutes, 57 seconds
Episode Artwork

Turning Passion into Product with Kimmy Scotti of Fig.1 and 8VC

Have you ever wanted to detach time from money? You may have wanted something more than an hourly job. But maybe you thought 'I'm too young' or 'I'm too old' or 'I'm too [fill-in-the-blank.]' For Kimmy Scotti, she didn't let her age stop her from accomplishing what she wanted. She pounded the pavement and figured out how she could get to where she wanted to go.  This week's guest, Kimmy Scotti, is a life-long entrepreneur and business owner. After starting her first business at 15, Mimz New York, Kimmy went on to become a founding member of 8VC, a venture capitalist group. In the last few years, Kimmy has put her focus on co-founding Fig.1, a revolutionary skincare line. In this episode, Kimmy shares how she got started, her biggest passions, how she juggles her life and work, and so much more.  "When we talk about the mission of Fig.1, it's to democratize access to healthy skin. And if you're going to democratize something, you better believe that Walmart is where it's gonna be." - Kimmy Scotti If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Kimmy shares how her entrepreneur journey started at age 15 (4:21)How Kimmy juggles her time between family and business [this is a good tip] (10:10)Kimmy discusses what industries excite her as a venture capitalist (17:23)Why Kimmy co-founded Fig.1 (18:33)Kimmy shares the marketing strategy for Fig.1 (33:53)Kimmy gives tips to get your product into retailers (38:21)Rapid fire questions round (44:26)Kimmy shares what being an entreprenista means to her (53:13) Resources Mentioned: Google DocsPinterestUnited AppFig.1 discount code: entreprenista10 Our Favorite Quotes: "There's this kind of tone that talks down to the consumer, who were mainly women, right? And I don't believe in that." - Kimmy Scotti"I think post-having kids and I'm like 'look at them.' It's an entirely different thing and it's just about being happy every day." - Kimmy Scotti on what success means to her"When I look back at my career path, it's not like oh, every step was chosen perfectly. They were messy steps. There were backward steps. And there were dance steps. There were, like, real steps in there. But all of them were kind of moving me towards where I am now. " - Kimmy Scotti Connect with Kimmy Scotti: Kimmy on InstagramFig.1 on [email protected] If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun busine...
8/15/202256 minutes, 28 seconds
Episode Artwork

Web3 and NFTs with Michelle Reeves of Mavion

Michelle Reeves is the co-founder and CEO of Mavion, a Web 3 platform that creates fashion NFTs. Michelle has a heart for helping women break into the cryptocurrency world. As she says, her DMs are always open to inquiring minds.  In this week's episode, Michelle shares how 2016 got her started in NFTs. She also shares what she hopes her company, Mavion, can help with, how NFTs can help a business grow, and how to get started in the NFT space. As a mom herself, she gives helpful tips on how to manage it all, as well.  "Be that trusted, friendly, credible, voice personality product that gets them in, educate them. Give, give, give before you start asking them of anything. And if you create that kind of connection, that's a loyalty that is almost unbreakable. You've educated them. You've brought them into a space safely. You will be with them for a long time." - Michelle Reeves If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: How Michelle got started in NFTs (3:41)Michelle talks about The Accessory Junkie (6:27)The problem Mavion solves (8:32)Michelle gives the lowdown on what NFTs and Web 3 actually are (11:56)How social media helped Michelle learn about the digital world (22:07)How NFTs can propel a business forward (25:23)What the business model of Mavion is (32:40)Rapid fire questions round (36:10)Michelle shares what a typical day looks like for her (37:32)Michelle shares the best tip for being a working mom (40:07)How to get started in NFTs (41:35)What being an Entreprenista means to Michelle (44:23) Resources Mentioned: MetaMaskCoinbaseEtherscanOpenSea Our Favorite Quotes: "​​It's there forever. I'll say it again. You can't copy it, edit, or delete it. It's there forever." - Michelle Reeves"Case in point, I can get on LinkedIn right now. And I could change my profile and say that I am the founder of Sephora. No one can stop me. Sephora can't stop me. LinkedIn can't stop me. I can say that." - Michelle Reeves "I am a notoriously annoyingly curious person, I like to put myself in the middle of conversations where I probably don't belong, and then absorb, learn and try to connect the dots." - Michelle Reeves Connect with Michelle Reeves: Mavion on Instagram Mavion on TwitterMavion WebsiteMichelle on InstagramMichelle on TwitterThe Accessory Junkie on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for fe...
8/8/202247 minutes, 39 seconds
Episode Artwork

From Humble Beginnings to the Future of Food with Denise Woodard of Partake Foods

Any person with a food allergy knows what it feels like to miss out on sweets. But when starting a business to fill that void, how do you get investors to believe in your mission? And how do you gain the trust of your intended audience? This week’s guest is Denise Woodard, founder of Partake, an allergen-free sweets company that Denise started because of her daughter’s many food allergies. In this episode, Denise discusses how her background helped her start her company, how she got investors to back her passion, and so much more. She also shares some amazing tidbits of information for all the Entreprenistas listening.  “I wanted to create an inclusive brand that invited people with and without food allergies to enjoy. And I didn't feel like I was seeing that reflected. And so the name Partake came from this idea of me wanting people with and without dietary restrictions to be able to enjoy.” - Denise Woodard If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Denise’s childhood introduction to entrepreneurship (3:38)Denise shares when and why she started Partake (4:36)Denise talks about the importance of branding (6:11)Denise shares where the name Partake comes from (8:37)How Denise marketed Partake in the beginning as a “team of one” (14:05)How much money Denise put into her business at the beginning (15:01)Denise shares in-depth about her fundraising process (24:53)What keeps Denise going on the hard days (29:31)What’s in store for Partake in the future (35:37)Rapid fire questions (37:50)How to overcome imposter syndrome (43:50)What being an Entreprenista means to Denise (45:35) Resources Mentioned: Google SuiteGoogle SheetsGoogle DocsGmail Our Favorite Quotes: “One of the things that I always tell entrepreneurs is that you have to have a really strong reason for why you're doing what you're doing, not to get famous or not to get rich.” - Denise Woodard“It's really important to know your business inside out, I think oftentimes, as women, we have to be twice as good. And so, know the business, know the numbers, know the vision.” - Denise Woodard“Work hard and be kind.” - Denise Woodard“I have the worst imposter syndrome. And as I talk to other women that I perceive as so successful, and so have it all together, and then realize that they're trying to figure out the work-life integration thing, and that they doubt themselves, I get a little solace in that.” - Denise Woodard Connect with Denise Woodard: Partake’s WebsitePartake’s InstagramPartake’s LinkedInDenise’s Instagram Denise’s LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,
8/1/202246 minutes, 32 seconds
Episode Artwork

Being a Career-Changer with Erin Patinkin of Ovenly and Seemore Meats & Veggies

Imagine moving to a new state, changing careers, and starting a business, despite having no business background. Sound scary? Well, that’s exactly what this week’s guest, Erin Patinkin, did in her 20s.  Our guest this week is Erin Patinkin. She is the founder, former CEO, and Board Chair of the beloved New York-based bakery chain Ovenly, founder of the award-winning Seemore Meats & Veggies, executive producer, creator, & co-host of Start to Sale on Vox, co-author of the bestselling Ovenly cookbook, business consultant to companies like Noishaf, Seed + Mill, and White Moustache, and advisor to many.  In this episode, Erin walks us through how she started Ovenly with co-founder Agatha Kulaga, the lessons she learned along the way, and why she ultimately decided to step down from the CEO position. She also talks to us about what she’s doing now.  “I didn’t really know what the word ‘entrepreneur’ was until someone started calling me that after I launched my first business.” - Erin Patinkin If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: What inspired Erin to start Ovenly (4:47)The original plan for Ovenly, the challenges it faced, and how it evolved into what it is now (7:37)When and why Erin and co-founder Agatha decided to create different roles for themselves in the business (18:12)The reason Erin stepped down from Ovenly as the CEO (23:41)How Erin got started advising other companies and entrepreneurs (27:33)Rapid fire questions round (36:30)Erin’s final tip - it’s a good one (44:30) Resources mentioned: Lizandmollie.com Erin Patinkin CalendlyErin’s business tools  Our Favorite Quotes: “We got this terrible advice from someone that was ‘say yes to everything’.” - Erin Patinkin“I feel like I got my degree in coaching and an MBA and my culinary degree all in like a 10-month period.” - Erin Patinkin“I also have a real issue with business books because they’re all like 500 pages long because the publisher is like ‘you gotta have 70,000 words.’ And it’s like this is the same chapter over and over again, we could have said this in an essay.” - Erin Patinkin“It takes a lot of grit and resilience to get through the day sometimes.” - Erin Patinkin Connect with Erin Patinkin: Erin Patinkin LinkedInErin Patinkin InstagramErin Patinkin WebsiteOvenly WebsiteOvenly Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most...
7/25/202249 minutes, 44 seconds
Episode Artwork

Leading New Professionals with Allie Danziger of Ampersand

Picture this - you’re a new graduate, hoping to follow your dreams and land your dream job, but in the midst of all your anticipation and excitement, a recession hits. How would you handle this sort of setback? This episode’s guest, Allie Danzinger, experienced just this when she graduated right before the 2008 real estate market crash.  Allie Danziger graduated from the University of Texas with a career in public relations before venturing out to New York to start her promising career. Since then, her journey has evolved from working in a small, boutique PR firm, to owning her own PR agency, and finally to starting her newest business, Ampersand Professionals. In this episode, Allie walks us through that journey and shares some valuable advice on lessons she’s learnt along the way. She talks to us about the thought processes behind some of the important decisions she’s made and how they’ve led to her success as a businesswoman and entrepreneur. “Be in that moment, as much as possible and as best as possible. And when it's great, experience that and be grateful for that. But don't live for those moments too much.” - Allie Danziger If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: What it was that made Allie realize she had an entrepreneurial spirit (4:04)Allie’s college experience and first PR job in New York (4:50)How Allie started the social media department at this new job and caught the entrepreneurial bug (7:32)The beginning stages of Allie’s entrepreneurial career (9:38)Why Allie decided to sell her PR agency (12:43)How Allie’s new business, Ampersand Professionals, started (19:28)Allie’s fundraising experience for her new business (28:19)Allie’s tips for running a business in a recession (37:03) Resources Mentioned: BoomerangSpotifyPipedrive Our Favorite Quotes: “I love helping other people become the best versions of themselves.” - Allie Danziger“I think having those past experiences both helped me with what to do and not be as nervous. I can move faster through new challenges because, most of the time, I've been there before.” - Allie Danziger“I just had the great fortune and opportunity to connect with people who gave me a chance from a very, very young, early age.” - Allie Danziger ‘ Connect with Allie Danziger: Ampersound ProfessionalsAllie Danziger LinkedInAllie Danziger Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! PNC Celebrates Women Business Leaders Each year,
7/18/202246 minutes, 18 seconds
Episode Artwork

From Facebook to Founder with Sara Adler of Wave Capital

Any entrepreneur knows the fear and uncertainty that comes with starting your own business. Trying to get started can make you feel insecure and unsure of yourself and your abilities, regardless of what you’ve accomplished in the past and what you know you’re capable of.  Our guest today, Sara Adler, graduated with a degree in economics looking to pursue a career in investment banking. She soon realized, however, that it wasn’t the right path for her and so she started to pursue other options. Sara went on to work for Facebook, Dropbox, and Airbnb in mergers and acquisitions before finally deciding to start her own venture capital firm with a fellow colleague.  In this episode, Sara shares a bit about her career journey and what inspired her decisions along the way. She talks to us about her experience working for founder-led companies like Facebook and Airbnb and why she eventually chose to start her own firm over continuing in corporate life. Sara also walks us through her business thesis and portfolio and shares her take on the current market situation and what it means for entrepreneurs.  “I was clearly not someone who was willing to just coast and let things slide. I really wanted to keep learning.” - Sara Adler If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Sara’s career path after graduating (4:49)The reason Sara decided to start Wave Capital instead of continuing in corporate life (9:20)How Sara knew her current business partner would be the right fit for her and their business (11:00)What drew Sara to founder-led companies (13:07)Sara’s take on founders trying to run a company and raise capital in the current market situation (21:20)Wave Capital’s thesis (25:14)Sara’s advice for entrepreneurs looking to reach out to VCs (30:04) Resources Mentioned: Socialfly NYCopperOutlastThe Entreprenista LeagueAirtableSuperhuman Our Favorite Quotes: “Just being in a hypergrowth environment, it doesn't really matter what function you are, if you are working cross functionally, you're just absorbing so much.” - Sara Adler“Having been an employee at all three companies and not a founder, I think I am very empathetic to the employee journey.” - Sara Adler“It took me a while to really understand that the reins are in my hands, and no one is going to help me through it. And that means that I can ask people for advice, but that's on me to solicit it. And I can ask for mentorship. But that's on me to find it.” - Sara Adler“I want to be motivating for them and a good role model, for both my daughter and my son, for what it means to be ambitious.” - Sara Adler“I used to look up to people at bigger firms and thought, I'm nothing compared to them. And then I just realized we're playing different games. And so they actually wouldn't know how to do this. And that's okay. And it's not a competition.” - Sara Adler“In hindsight, it's so easy to kind of create this narrative of what your career looks like. And it all fits together. And it all leads from one to the next. But in any given moment. It never felt obvious.” - Sara Adler Connect with Sara Adler: Wave CapitalSara Adler LinkedInSara Adler InstagramSara Adler Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,
7/11/202245 minutes, 54 seconds
Episode Artwork

Go From Camera Shy to Camera Ready with Media Trainer Jessica Abo

Media plays a huge role in most people’s lives on a daily basis. It can influence our thoughts, ideas, purchases, and so much more. For some, where media is an integral part of their business and it’s vital for them to be able to present themselves in the best way possible, hiring a media trainer is essential.  This episode’s guest, Jessica Abo, is a media trainer and storytelling coach. Jessica leverages 20 years spent in the field of journalism to provide valuable insight to a range of clients. Her services include one-on-one training and workshops where she breaks down the dos and donts of public relations. On this episode of Entreprenista, Jessica walks me through her earliest aspirations growing up and how she went about realizing them, her transition from the newsroom to media training, and the experience of starting her own business.  “So I think my Achilles heel is analysis paralysis. I think I am someone who launches very late because I want everything to be right and everything to be perfect. And I've learned that that in some ways is a strength of my business and in other ways is a weakness.” - Jessica Abo If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Jessica’s career path from her early school days (6:04)How Jessica secured her first job after graduating (8:31)How Jessica transitioned from the newsroom into media training (15:16)What Jessica struggled with the most when first starting her own business (19:45)The different services Jessica offers (20:56)Jessica’s top-tips when it comes to media training (25:00)Jessica’s advice for potential future entreprenistas (33:57) Resources Mentioned: Socialfly NYCanvaPostmates Our Favorite Quotes: “So if you go in with a little bit more fluidity, and you have buzzwords and nuggets that you know you want to hit in that interview, the interview will feel a lot more comfortable.” - Jessica Abo“When you're asked to do an on-air opportunity, or give a speech, or be the recipient of an award, you are then able to put your work in the spotlight and help someone else.” - Jessica Abo“Don't be hard on yourself if you just feel like you haven't built your dream team yet and do as much as you possibly can. And know that things are flexible and changeable.” - Jessica Abo Connect with Jessica Abo: Jessica Abo’s websiteJessica Abo’s InstagramJessica Abo’s TwitterJessica Abo’s LinkedInJessica Abo’s book - Unfiltered: How to Be as Happy as You Look If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista!
7/4/202252 minutes, 55 seconds
Episode Artwork

Personalizing Travel with Jan Seale and Coabi Kastan of Out of Office

We all know starting a new business is not easy. It comes with a long list of challenges that can be difficult for just one person to navigate. So what happens when you’re one half of an entrepreneurial partnership? Does it become easier or more difficult to navigate these obstacles? Or guests today, Jan Seale and Coabi Kastan, are the co-founders of Out of Office - an app that facilitates travel by offering personalized inspiration, tips, and recommendations directly from your own inner circle of family and friends.  In this episode, Jan and Coabi walk us through how they went about building their business, the lessons they’ve learnt along the way, and the ways in which they’ve successfully managed their partnership. They also break down how the Out of Office app works and why they believe it’s the future of travel.    “We were oftentimes the only women in the room at the leadership table, or I was oftentimes the only black woman at that table. And so I wanted to make sure that as we grew at this organization that we provided opportunities for people that didn't necessarily always get to have seats at the tables.” - Jan Seale If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: The vision for Out of Office and what it facilitates (10:17)How Jan and Coabi manage their business partnership (16:11)How Coabi and Jan were able to source workers without initially being able to pay their salaries (26:12)How Coabi and Jan chose their investors (36:46)Jan and Coabi’s team-building strategy (38:11)How Coabi and Jan have incorporated the world of influencing into their business (44:34)Jan and Coabi’s business monetization strategy (47:01) Resources Mentioned: Out of Office app Our Favorite Quotes: “We talk a lot about places like Yelp, or TripAdvisor, and those things can be helpful, but they're so impersonal. And there's no way for you to calibrate your tastes on those kinds of sites. And so, we solved that with Out of Office.” - Jan Seale“It is so important to know which areas of the business, which functions, each of you will own if you're in a partnership.” - Coabi Kastan“For the most part, we stayed really focused on owning whose lanes are what, and so it makes our life so much easier. Even to this day, when we're in meetings or with our investors, we still use that same cadence, and that's ‘who owns what?’” - Jan Seale“Being an entreprenista is taking a risk not being afraid to fail, and then doing something you love, and that you're passionate about, and putting your heart and soul behind it.” - Coabi Kastan Connect with Jan Seale and Coabi Kastan: Out of Office on LinkedInOut of Office websiteOut of Office on InstagramOut of Office on TikTokOut of Office on FacebookJan Seale on LinkedInCoabi Kastan on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women wh...
6/27/202258 minutes, 29 seconds
Episode Artwork

Get What You Want with Business Coach, Speaker and Author Julie Solomon

Julie Solomon is the CEO of EmpowerYou, Inc., an organization whose core mission is to coach individuals into reaching their full potential and goals. She is also a business coach, brand and pitch expert, best-selling author (Get What You Want: How to Go From Unseen to Unstoppable), and popular podcast host (The Influencer Podcast).  On this episode, Julie talks to us about the steps that she took to becoming an Entreprenista, beginning her career as a publicist for an agency in 2007 before eventually venturing out to start her own business. She walks us through her experience of being a content creator before moving into individual consulting and then course creation. Julie also discusses the steps she took to becoming a best selling author and shares her advice for those who are looking to write their own books. Finally, Julie imparts some words of wisdom for all women looking to start their own business and breaks down how she’s been able to successfully juggle being an entrepreneur and a mum. “A lot of people will tell me like, if you could do anything different, what would it be? And I always say I would have started earlier.” - Julie Solomon If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: How Julie got into the influencer business (4:31)How Julie’s business started to come together (8:55)How Julie went about creating her first course (14:36)Why Julie feels women in business are afraid to invest in their own businesses (18:59)What type of content you can expect from reading Julie’s book (27:15)Julie’s advice for people wanting to write a book (34:31)Julie’s favorite solution to help grow business (42:29)Julie’s advice for moms trying to manage home and work life (44:46)What being an entrepreneur means to Julie (49:04) Resources Mentioned: MastermindClickupSlackAudible Our Favorite Quotes: “I think that first it has to come from you believing that you actually have something that is really important to share with the world. And that has to begin with you.” - Julie Solomon“Women have to stop waiting for the confidence to do something. It's actually the clarity that you get from doing something that creates the confidence, not the other way around.” - Julie Solomon“We learn from our no’s the no’s is where the magic is, that's where we're able to grow and expand and tweak and really kind of learn different perspectives that we may not be seeing.” - Julie Solomon Connect with Julie Solomon:  Julie Solomon’s LinkedInJulie Solomon’s InstagramJulie Solomon’s WebsiteJulie Solomon’s Book - Get What You Want: How to Go From Unseen to UnstoppableJulie Solomon’s Podcast - The Influencer Podcast If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
6/20/202250 minutes, 29 seconds
Episode Artwork

Overhauling the Venture Capital Landscape with Jesse Draper of Halogen Ventures

Jesse Draper is the Founding Partner of Halogen Ventures, an early-stage venture capital fund focused on women-founded consumer technologies. A 4th generation venture capitalist, Jesse is an advocate for investing in innovation that solves some of the biggest issues facing women and families today. A leading voice of women in technology, Jesse was listed by Marie Claire magazine as one of the 50 Most Connected Women in America and was nominated by the NRF as a DealMakeHer. In addition to their work at Halogen Ventures, Jesse and her team created the Halogen Fellowship in Venture Capital to increase diversity and inclusion in the industry. Jesse joins us today to discuss her experiences with simultaneously navigating an acting career and a budding interest in the tech industry. She describes the thought process and lessons she learned from building The Valley Girl Show. She reveals the best way to get the attention of a VC. Jesse also highlights the flaws of traditional funding and capital access and underscores the role of women- and minority-led funds in changing the system. “Access to capital is an old, broken part of the system that started in slave-holding days and it’s a real problem. Women and minority-led funds are going to change it.” - Jesse Draper If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Growing up in a family of entrepreneursJesse’s experience working in the entertainment industry and her journey to starting a venture capital fundCreating The Valley Girl Show and the challenges Jesse faced in the mediaEfficiently qualifying an investor for your fundHow much capital Jesse was able to raise for her first fundHow she decides which companies to invest inHow her thought process as an angel investor changed over timeWhy women need to start funds and help other women entrepreneursThe best ways to reach out to angel investors and venture capitalistsInfluencer marketing and finding creative ways to help women get fundingJesse’s tips for time management and balancing business and family Resources Mentioned: IFundWomenAffinity CRM Our Favorite Quotes: “You want to ensure that any fund manager you’re talking to thinks 20 years into the future.” - Jesse Draper“As an investor, I love it when entrepreneurs are ruthless and won’t give up when trying to find me.” - Jesse Draper“Don’t take an investment check from anyone until you have a plan on how to make it back.” - Jesse Draper Connect with Jesse Draper: HalogenHalogen on LinkedInHalogen on InstagramHalogen on FacebookHalogen on TwitterJesse Draper on LinkedInJesse Draper on InstagramJesse Draper on TwitterJesse Draper on YouTube If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
6/13/202252 minutes, 29 seconds
Episode Artwork

Funding and Investing in Women of Color with Arian Simone of Fearless Fund

Arian Simone is the Co-founder and CEO of Fearless Fund, the first venture capital firm built by women of color for women of color. She served as the CEO of AR PR Marketing until the firm’s acquisition in 2016, while in 2010—driven by a mission of inspiring millennial women entrepreneurs—Arian founded Fearless Magazine and the Fearless Platform. A philanthropist, serial entrepreneur, and angel investor with over 17 years of experience, Arian received her Master of Business Administration degree from Florida Agricultural and Mechanical University. She is also the author of several books including The Fearless Money Mindset and My Fabulous & Fearless Journey. Arian joins us today to describe how she co-founded Fearless Fund. She shares how her childhood experiences shaped her work ethic and describe how her optimism helped her overcome challenging times. She enumerates the different factors and indicators investors consider when choosing a business or entrepreneur to invest in. She outlines how Entreprenistas can take their first steps in the venture capital world and start investing in other businesses. Arian also underscores the role of patience in entrepreneurship and highlights the value of building a team from the top. “We need more women and people of color on the investor side to make capital more diversified.” - Arian Simone If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Arian’s background and Entreprenista origin storyHer experience in product placement and how optimism kept her going through challenging timesHow Arian started networking with people in venture capitalWhy entrepreneurs need to think about their ideal investorBuilding a business for acquisition and Arian’s experience running a PR agencyHow Entreprenistas can start in the venture capital worldWhat it means to build your team from the top downWorking with an advisory board while being on a budgetThe types of companies Arian and the Fearless Fund invest inThe different indicators investors look for in entrepreneursThe role of patience in the life of an EntreprenistaHow Arian learned about the importance of well-being and self-care Resources Mentioned: Book: The Self-Aware Leader: Play to Your Strengths, Unleash Your Team by John MaxwellBook: Happy Days by Gabrielle Bernstein Our Favorite Quotes: “Hone in on what your ideal investor looks like. Don’t waste time speaking to people who won’t buy what you’re selling.” - Arian Simone“There are some acquisition offers that should be accepted, and some declined. Know where your sweet spot is.” - Arian Simone“Investing in women of color is the right move for business, not the right move for social impact—it just happens to be a social impact.” - Arian Simone Connect with Arian Simone: Arian SimoneThe Fearless FundBook: The Fearless Money Mindset: Broke Doesn’t Scare MeBook: My Fabulous & Fearless JourneyBook: Fearless Faith + Hustle: 21-Day Devotional JourneyFearless Fund on LinkedInFearless Fund on InstagramFearless Fund on FacebookFearless Fund on TwitterArian Simone on LinkedInArian Simone on InstagramArian Simone on FacebookArian Simone on TwitterEmail: [email protected] If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions,
6/6/202252 minutes, 19 seconds
Episode Artwork

Narrowing Your Purpose and Empowering Women with Elena Cardone of Grant Cardone Enterprises

Elena Cardone is an entrepreneur, event producer, public speaker, and visionary who inspires women to create their own life-fulfilling empires. Elena began her career in Hollywood, where she became a successful model and actress. Today, she is the architect behind many Grant Cardone Enterprises’ ventures and has designed a curriculum to assist aspiring empire-builders. She is also the author of the best-selling book, Build an Empire: How to Have it All and the executive producer of massively successful events such as 10X Ladies and Build an Empire Mastermind. Elena joins us today to discuss how sticking to her purpose helps her achieve her mission in the world. She recounts early lessons from her childhood and her decision to move to L.A. She reveals her secret tip for hiring and describes her programs for empowering women worldwide. Elena also underscores the importance of collaborating and understanding that no empire is built alone. “To empower women is to make them stronger, especially in controlling their lives and claiming their rights.” - Elena Cardone If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Elena’s background and why she moved to LA at 17Her first business venture with her husband, GrantWhat it means to empower womenHow narrowing her purpose helps Elena manage her time and focusElena’s tips on the hiring process The biggest lessons Elena learned as an EntreprenistaThe value of building the right team and collaborating with othersWhat it takes to scale a company into a business empireElena’s morning routine and how she sets up her day for successHow she teaches her children about entrepreneurship Our Favorite Quotes: “Don’t get stuck on what ‘the ultimate purpose’ is; you can change your purpose depending on where you are at in your life.” - Elena Cardone“The solopreneur is a myth. No successful company is one person.” - Elena Cardone“Being an Entreprenista is being a woman who’s willing to take responsibility for her power, for being able to contribute to society and making a difference for the better.” Connect with Elena Cardone: Elena Cardone WebsiteCardone UniversityBook: Build an Empire: How to Have it AllThe Elena Cardone PodcastCardone Training Technologies, Inc. on LinkedInCardone Training Technologies, Inc. on InstagramCardone Training Technologies, Inc. on FacebookCardone Training Technologies, Inc. on TwitterElena Cardone on LinkedInElena Cardone on InstagramElena Cardone on FacebookElena Cardone on TwitterElena Cardone on YouTube If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,
5/30/202243 minutes, 47 seconds
Episode Artwork

Democratizing Investing and Financial Wellness with Shauna Armitage of Odo

Shauna Armitage is the Co-founder of Odo, a fintech start-up that helps people safely grow their wealth. Shauna is a fractional marketing director who guides founders at all stages of growth in developing impactful marketing programs. Before co-founding Odo, Shauna served as the Director of Marketing for fitDEGREE and Director of Digital Media for The Modern Marketer by DPA. Shauna is also the creator and host of the Startup Renegades Podcast, a show where she interviews founders who have turned their ideas into thriving brands. Shauna joins us today to tell the story of how she accidentally became an Entreprenista and recall the early lessons she learned from working at a marketing agency. She explains how being fired from her marketing agency job fueled her to start her own business. She describes how she eventually found her niche in marketing for early-stage start-ups and discusses how she finds clarity around which clients to take on. Shauna also highlights Odo’s mission to provide loss-protected investing to help women grow their wealth and underscores the value of being adaptable and persevering. “Be adaptable and keep moving. If you don’t love the place where you currently are, you haven’t gotten there yet. Push through until you find your happy place.” - Shauna Armitage If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Shauna’s background and how she accidentally became an EntreprenistaHow freelancing led Shauna to the world of marketingHer experience working with a marketing agencyThe first steps Shauna took toward starting her own businessHow Shauna priced her services and how long it took her to find her nicheThe value of having a community for women entrepreneursThe three reasons people avoid investing their moneyThe peloton for financial health and how Odo is democratizing investingThe process behind Odo’s waitlist and launch strategyShauna’s ideas on finding first adopters and brand advocatesBuilding a budget to run an initial test with your first wave of audienceWhat differentiates Odo from other financial wellness and investing platformsHow Odo is building a community for financial wellnessShauna’s experience fundraising and the lessons she learned from itBest practices for organizing fundraising processes Resources Mentioned: App: Fabulous Our Favorite Quotes: “Understanding whatever others have done before you can help in making smart business decisions.” - Shauna Armitage“Money is scary to people. With money being taboo and the anxiety it causes to people, we try not to engage with it as a general rule.” - Shauna Armitage“You can’t just spray and pray. You need to do the research to find investors who are investing in your round size, and who fit your business’s thesis.” - Shauna Armitage Connect with Shauna Armitage: Shauna Armitage WebsiteStartup Renegades PodcastOdoOdo on LinkedInOdo on InstagramOdo on FacebookShauna Armitage on LinkedInShauna Armitage on InstagramShauna Armitage on FacebookShauna Armitage on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
5/23/202250 minutes, 53 seconds
Episode Artwork

Embracing Your Work for a Fulfilling Career with Fran Hauser

Fran Hauser is a start-up investor and keynote speaker, as well as the author of Embrace the Work, Love Your Career, a book that’s becoming the go-to for women who are seeking more joy and fulfillment in their careers. She is also the author of The Myth of the Nice Girl, which was named “Best Book of the Year” in 2018 by Audible. As an investor, Fran has invested in over 30 women-founded companies across consumer packaged goods, media and publishing, and wellness. Fran is a media executive with over 15 years of experience in the field—including serving as the President of Digital at Time Inc., where she led innovation, acquisitions, and digital expansion for brands such as People, InStyle, and Entertainment Weekly. Fran joins us today to discuss how and why she pivoted from the corporate world and started her own business. She highlights the importance of storytelling and outlines her best practices in pitching to an investor. She reveals the inspiration behind Embrace the Work, Love Your Career. Fran also underscores how to love your career and provides essential tips for a happy and healthy career. “To love your career, it’s important to do the work.” - Fran Hauser If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Fran’s first careers in the corporate and start-up worldsWhy Fran decided to leave the corporate world and how she started investing in start-upsFran’s advice on pitching to venture capitalists and angel investors onlineThe power of storytelling and its role in pitchingThe most memorable pitch from a business that Fran invested inFran’s most successful investment to date and her biggest investment mistakeWhat inspired Fran to write her new book, Embrace the Work, Love Your CareerHow self-discipline helped Fran juggle writing a book and raising her kids“The Smile File” and figuring out how to love your careerThe inspiration behind The Myth of the Nice GirlFran’s advice on being empathetic as a leader and tips on work/life balance and maintaining focus Resources Mentioned: Book: Inside Out: A Memoir by Demi MooreBook: Essentialism: The Disciplined Pursuit of Less by Greg McKeownBook: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller Our Favorite Quotes: “The most successful pitches are usually very compelling stories that paint a picture of a big pain point, big market, and the founder’s unique position or competitive advantage to solve that pain point.” - Fran Hauser“There’s this myth that if a woman’s too nice, they’re not going to get ahead at work. It’s always been my leadership style to be nice and strong—you don’t have to choose between the two.” - Fran Hauser“Being an Entreprenista means I get to choose the initiatives I work on and the people I work with—and it’s such a gift to have that choice.” - Fran Hauser Related Content: Taking Action and Living Well with Soraya DarabiDemystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures Connect with Fran Hauser: Fran Hauser WebsiteBook: Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and ConfidenceBook: The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You HateFran Hauser on LinkedInFran Hauser on InstagramFran Hauser on Twitter If you’re looking to take your business to the next level:
5/12/202247 minutes, 27 seconds
Episode Artwork

The Ever-Changing World of Public Relations with Beth Marcello of PNC

Beth Marcello is the Director of Women’s Business Development at PNC, an organization with a longstanding history of building strong communities and financial opportunities for individuals, families, and businesses. Before joining PNC, Beth was the Principal and Lead Consultant of PRwriting, Inc., a communications consulting firm she founded in 1990. In addition to her work at PNC, Beth is an adjunct faculty member at the University of Pittsburgh, where she teaches undergraduate courses such as PR Writing, Creative Corporate Writing, and Writing for the Public. Beth joins me today to discuss her journey through the public relations industry and the growth of women in business. She explains what made her return to the corporate world after starting her own PR company and how she brings her entrepreneurial spirit to PNC. She outlines PNC’s efforts to support women in business and highlights how community, connection, and collaboration are essential to the growth of Entreprenistas. “You have such an opportunity to tailor your message to different audiences today. Where everything was in the past just a public announcement, today, you deliver your message directly to the audience.” - Beth Marcello If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: What led Beth to the world of public relationsHow and why Beth started her own public relations companyThe challenges Beth faced when she returned to the corporate world after being an EntreprenistaWhat drew Beth to work with PNCHow Beth brings her entrepreneurial spirit into an organization like PNCHow PNC is supporting women in businessThe lessons Beth learned from the early stages of her career in public relationsHow the PR and communications industries have changed over the yearsWomen in Business Week and how Entreprenistas can get involvedThe process of planning conferences and other large eventsHow the Women in Business Week conference pivoted to online programming after COVID-19The power of community, connection, and collaborationClosing the economic gender gap, PNC’s Project 257, and Beth’s hope for the future of women in the next five yearsHR 5050 and how evolving technology has made it easier for women to start businessesHow networks and communities help women in businessWhat it means to be an Interprenista and an Entreprenista Our Favorite Quotes: “PR writing is all about knowing your audience.” - Beth Marcello“The phone quit ringing. It wasn’t because I wasn’t getting any business, but there was a dramatic shift from meeting people for lunch to ‘send me an email.’” - Beth Marcello“Women in business need the support of networks like Entreprenista, good role models, and access to capital; they also need to not be afraid to think big and grow their businesses.” - Beth Marcello Connect with Beth Marcello: PNCPNC’s Project 257PNC’s Women in BPNC Bankusiness WeekPNC’s Women in Business Week WebcastPNC on LinkedInPNC on InstagramBeth Marcello on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections,
5/6/202246 minutes, 19 seconds
Episode Artwork

Building a Business to Sell and Pitching to Investors with Jaclyn Johnson of Create & Cultivate

Jaclyn Johnson is the ultimate multi-hyphenate redefining the concept of work for a new generation of women. She is a serial entrepreneur with two exits from highly successful businesses, including cult-favorite brand, Create and Cultivate. In addition to being a best-selling author, Jaclyn is the host of a business podcast where she has interviewed pioneers of the industry such as Martha Stewart, Meghan Markle, and Chelsea Handler. She now uses her expertise in business to pay it forward to self-starters, entrepreneurs, and women in business with her angel investment fund, New Money Ventures. Today, Jaclyn shares her journey into accidental entrepreneurship and how she went on to successfully build and sell two businesses before the age of 35. She reveals some of the challenges of managing a company that takes off quickly and explains how she structured her business partnerships. Jaclyn details the things to keep in mind as you build your business to sell and the process of finding a new CEO for a company. She discloses why she chose to start a venture capital company and outlines her decision-making process for selecting companies for her investments. Jaclyn also describes what makes a successful investment pitch and some of the biggest mistakes people make when pitching to investors. “When you’re building something to sell, there are a couple of things you need to think about: one is you want to retain as much equity as possible, and two is you want to run it as lean as possible.” - Jaclyn Johnson If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Jaclyn’s accidental entrepreneur story and how she acquired her first clients How Jaclyn structured the deal for her exit from her first companyHow Create and Cultivate came into beingThe secret sauce in Create and Cultivate that made it take off in the first yearHow the business evolved over timeThe most challenging part of growing the company so quicklyHow Jaclyn structured her business partnershipsThings to keep in mind when building a business to sellThe challenges of selling a business you built yourselfThe process of finding a new CEO for the businessWhat inspired Jaclyn to start her new ventureThe decision process for investing in a new businessWhat makes a great pitch for successfully gaining investorsThe exiting companies that Jaclyn has invested in recently Biggest mistakes people make when pitching to investorsHow Jaclyn approaches challenges in her business Resources Mentioned: Podcast: The DropoutApp: IntroSlack Our Favorite Quotes: “The most challenging part of growing the business was figuring out how much bandwidth the team would have and how much business we would get.” - Jaclyn Johnson“You don’t want to be chasing somebody to invest in their business.” - Jaclyn Johnson“Going into it with an attitude of being really excited to be in the room is really important as well.” - Jaclyn Johnson Connect with Jaclyn Johnson: Jaclyn Johnson WebsiteNew Money VenturesCreate and CultivatePodcast: Work PartyBook: Work Party: How to Create and Cultivate the Career of Your DreamsJaclyn Johnson on LinkedInJaclyn Johnson on InstagramJaclyn Johnson on FacebookJaclyn Johnson on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,
4/28/202244 minutes, 5 seconds
Episode Artwork

The Business of a Patient-Centered Medical Practice with Dr. Catha Fischer of Spring Fertility

Dr. Catha Fischer is the Director of Fertility Preservation, Reproductive Endocrinologist, and Medical Director at Spring Fertility. Spring Fertility is a modern fertility center that delivers patient-centric, state-of-the-art IVF, egg freezing, genetic testing, and advanced reproductive services. A board-certified reproductive endocrinologist, obstetrician, and gynecologist, Catha is driven by the belief that every patient deserves both compassionate service and expert clinical care. Catha joins us today to describe her early desire to study infertility and be a physician. She shares her passion for personalized and compassionate patient care and outlines the different options available for women who want to take control of their fertility journey. She also underscores why Entreprenistas need to be willing to take risks and highlights the importance of women advocating for themselves in every medical situation. “It’s always about the patient. Sometimes, doctors tend to forget that.” - Dr. Catha Fischer If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Catha’s background and her path to becoming a doctorHow Catha found her passion for oncofertilityHer journey through medical school and getting to infertility fellowshipsRunning a business as a doctor and the dichotomy between academic and private practiceBuilding a medical practice centered around patient experienceWhy women need to take control of their fertilityThe process of opening up a medical practiceWhat it was like to start a clinic amid the Covid-19 pandemicWhy aspiring Entreprenistas need to be okay with risk and failureWhat young Entreprenistas need to know about fertility preservationA day in the life of a medical doctor at Spring Fertility Our Favorite Quotes: “Advocacy for women’s health is critical—it’s been a long time coming that we’ve all had voices.” - Dr. Catha Fischer“Knowledge about your fertility will give you not only power, but also options.” - Dr. Catha Fischer“Keeping people in the game is critical—if they don’t have that support in the fertility world, some people give up.” - Dr. Catha Fischer Connect with Dr. Catha Fischer: Spring FertilitySpring Fertility’s Egg Freezing CalculatorSpring Fertility on LinkedInSpring Fertility on InstagramSpring Fertility on FacebookSpring Fertility on TwitterDr. Catha Fischer on LinkedInEmail: [email protected] If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! PNC Celebrates Women Business Leaders Each year, PNC celebrates women business leaders by hosting Women in Business Week.
4/22/202257 minutes, 57 seconds
Episode Artwork

Launching a Mission-Driven Non-Profit Organization with Pamela Hirsch & Nicole Lawson of Baby Quest Foundation

The mother-daughter duo, Pamela Hirsch and Nicole Lawson, are the Co-founders of Baby Quest Foundation, a 501 c(3) non-profit organization. Baby Quest Foundation helps people start families by providing financial assistance to those who can’t afford the high costs of alternative means of conception such as IVF, egg donation, and surrogacy. Pamela Hirsch brings over 15 years of business expertise as Co-founder of Baby Quest Foundation. Before co-founding the non-profit, Pamela was one of the original franchise owners of The Princeton Review, a national test preparation company. In 1993, INC Magazine included Pamela in the Top 500 List of the fastest-growing private companies in the U.S. Pamela holds a Bachelor’s degree in French and Spanish from the University of Illinois and received her Master’s in French from Santa Clara University. Nicole Lawson holds a Bachelor’s degree in Communications from the University of Arizona and spent over 10 years of her career as a television executive. As Director of Affiliate Relations for Fox Broadcasting Company, Nicole oversaw liaisons between network and local affiliates. In 2011, Nicole left the entertainment industry to explore the third-party reproduction sector by working as a case manager for Alternative Conceptions. She later launched Abundant Beginnings Co., a surrogacy agency through which she guides people through the process of becoming surrogates or intended parents. Pamela and Nicole join us today to discuss how Baby Quest Foundation and Abundant Beginnings are spreading hope and assistance to people hoping to start and grow families. They recount how Nicole’s pregnancy journey sparked the inspiration behind co-founding Abundant Beginnings and Baby Quest Foundation. They discuss how Pamela’s business experience helped her navigate fiscal responsibility during Baby Quest’s early stages. They also share the importance of surrogacy access and education and outline how Entreprenistas can get involved in the mission of Baby Quest and Abundant Beginnings. “Run the foundation as if it were a for-profit company with lower overhead costs being fiscally responsible.” - Pamela Hirsch If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Nicole’s experience with third-party reproduction and how it led her to launch her own businessWhy the process of getting a surrogate can be lonelyThe year Baby Quest and Abundant Beginnings were bornPamela’s early lessons from setting up and starting a non-profitLeaving the entertainment industry and Nicole’s first steps toward founding Abundant BeginningsThe process of applying for a grant and how Entreprenistas can get involved in Baby Quest’s workHow COVID-19 has impacted grant applications for Baby QuestHow donating to a foundation like Baby Quest can help companiesWhat a surrogacy agency is, how it works, and the Abundant Beginnings business modelMarketing strategies and challenges for a surrogacy agencyHow the media has shaped the public’s perception of third-party reproduction Resources Mentioned: App: ZoomEntreprenista/Baby Quest Grant Our Favorite Quotes: “In every miscarriage, you remember the exact place you were in and the emotions you were carrying. It’s difficult for women to get out of that negative space.” - Nicole Lawson“Being a workaholic doesn’t hurt, but it did for me because I didn’t delegate as much as I should. I didn’t separate or balance work and life.” - Pamela Hirsch“Starting a business is always challenging,
4/11/202252 minutes, 24 seconds
Episode Artwork

Innovating Accessible, Equitable, and Inclusive Tech for Women with Simmone Taitt of Poppy Seed Health

Simmone Taitt is the Founder and CEO of Poppy Seed Health, a company she launched after 14 years of working in tech startups such as Gilt Group, SpaFinder, and Handwriting.io. Poppy Seed Health is revolutionizing support and care for pregnant and postpartum individuals through on-demand, 24/7 access to doulas, midwives, and nurses. In addition to her work as CEO of Poppy Seed Health, Simmone serves as the Founder and Principal of HeartSpace NY, a boutique agency with a unique approach to consulting. Simmone joins us today to discuss the process of building a tech company for womens’ reproductive journeys. She shares the pivotal pregnancy loss experience that sparked the business idea for Poppy Seed Health and outlines how she solidified the company’s name and branding. Simmone also shares advice for fundraising in a male-dominated industry and underscores the value of vulnerability and deep empathy in building a tech product. “Tech could be used not just for innovation, but also for serving people through creating more accessibility and inclusivity.” - Simmone Taitt If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Getting bit by the “building bug” and Simmone’s journey from tech to entrepreneurshipHow Simmone’s experience with pregnancy loss led her to found Poppy Seed HealthWhat a doula is and Simmone’s first encounter with oneWhy Simmone focused on Poppy Seed Health’s branding while she was creating the businessHemorrhoids in pregnancy and its relation to shame and stigmaMidwifery care and the important role of nursesPoppy Seed Health’s services and why the company focuses on supporting its customers through text messagingHow Simmone built and beta-tested Poppy Seed Health’s appCreating an equitable business modelThe fundraising process for a tech companyWhy Simmone values empathy and vulnerability when building a product Resources Mentioned: App: Flo Health Our Favorite Quotes: “Wanting to feel better is a human experience. People should have emotional, mental health, and wellbeing support within seconds in the moments they need it most.” - Simmone Taitt“Have vulnerability, deep empathy, and big returns—not only just for you and your investors, but also for the people you serve.” - Simmone Taitt“When choosing who’s at your cap table, make sure they mirror the people you’re supporting or whoever your customers are.” - Simmone Taitt Connect with Simmone Taitt: Poppy Seed HealthPoppy Seed Health on LinkedInPoppy Seed Health on InstagramPoppy Seed Health on FacebookSimmone Taitt on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,
4/8/202257 minutes, 13 seconds
Episode Artwork

Powering the Ethical Supply Chain with Jane Mosbacher Morris of TO THE MARKET

Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a company that provides key solutions for the ethical manufacturing and sourcing of apparel, accessories, and home goods. Jane graduated with a degree in Foreign Service from Georgetown University and later served the U.S. Department of State as a counterterrorism advisor and a detailee to the Secretary’s Office of Global Women’s Issues. She also worked as the Director of Humanitarian Action for the McCain Institute and completed her Master of Business Administration degree at Columbia Business School. In addition to her leadership role at TO THE MARKET, Jane is a team member of the Council on Foreign Relations and sits on the Advisory Board of VF Corporation’s Responsible Sourcing Advisory Council. Jane joins us today to discuss how TO THE MARKET empowers people and sustainability by revolutionizing the supply chain. She describes her entrepreneurial ventures as a child and explains how studying foreign service set her path to founding TO THE MARKET. She outlines the process she utilized to raise capital for her company and explains how she remained focused through the ups and downs of seeding. Jane also highlights the power of resilience and shares her advice on driving business growth. “Your job is to be a leader of leaders. Enable your leadership team to be successful and ensure that they have what they need to meet their objectives.” - Jane Mosbacher Morris If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Jane’s upbringing and her first entrepreneurial ventures as a childHer educational background and the inception of TO THE MARKETJane’s first steps to developing her business idea for TO THE MARKETRevolutionizing supply chains for sustainability and how Jane did her market researchRaising the pre-seed round for TO THE MARKET and some alternatives to accessing venture capitalThe pros and cons of being supported by venture capitalDetermining how much money she needed to raise during TO THE MARKET’s pre-seed roundRemaining focused and positive through the challenges of raising capitalHow Jane felt when she got her first approval for investmentTO THE MARKET’s business structure and vision for the retail manufacturing industryHow TO THE MARKET is driving people’s empowerment and environmental sustainabilityHow Entreprenistas can work with TO THE MARKETGuerrilla marketing and how Jane got her first clients for the companyHer marketing strategies for attracting new clientsJane’s advice for developing tech and digitizing workflows from analogHer day-to-day work in TO THE MARKET and what it means to be a leader to leadersThe value of culture and other key learnings in driving business growthHow Jane balances her family and businessThe power of resilience and what it means to be an Entreprenista Resources Mentioned: MouseWatcher Our Favorite Quotes: “95% of people you talk to will reject you, but it doesn’t mean you’re a bad entrepreneur.” - Jane Mosbacher Morris“TO THE MARKET’s vision is to change retail marketing, empower people, and protect the planet.” - Jane Mosbacher Morris“There continues to be a lot of pain that develops into scar tissue, but scar tissues make me more resilient and more capable of believing through difficult situations—now or in the future.” - Jane Mosbacher Morris Connect with Jane Mosbacher Morris: TO THE MARKETBook: Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better PlaceTO THE MARKET on LinkedInTO THE MARKET on Instagram...
4/1/202247 minutes, 51 seconds
Episode Artwork

Founding a Women’s Fashion Brand with Kiya Tomlin

Kiya Tomlin is a fashion designer and entrepreneur. After graduating with a bachelor’s degree in Pre-Medical Studies at the College of William & Mary, Kiya pursued her lifelong love of fashion by studying Fashion & Apparel Design at the University of Cincinnati. She later established her own brand and line of clothing for women, dedicated to helping her customers live their stories purely and fully, without restrictions or limitations. Kiya joins us today to share the story of how she started her fashion brand. She discusses her background and what led her to the fashion industry. She explains how she found her first customers and describes how selling online contributed to their growth as a custom design business. Kiya also outlines how she managed her team through the pandemic and highlights the power of email marketing. “There is no perfect time nor set of circumstances. Be confident and take the steps.” - Kiya Tomlin If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Kiya’s background and her path to fashion design and entrepreneurshipDeciding what she wanted to design and how Kiya found her first customersHow Kiya got the word out about her businessLaunching her website and how she got her first storefront and studio spaceGetting into the wholesale business and how Kiya learned to work with a factoryThe first steps Kiya took to find manufacturersHow Kiya knew the number of dresses to order from manufacturers in the beginningHer initial marketing strategy and trying her luck in trade showsHow Kiya’s fashion brand has evolved over the yearsDriving traffic to your website, attracting customers, and the power of email marketingBuilding Kiya’s team and making her first hireHow Kiya managed her team through the COVID-19 pandemicThe Kiya Tomlin team’s role in producing one million face masks and collaborating with the Pittsburgh SteelersKiya’s go-to fashion tip and her advice on growing a business while staying present with the family Our Favorite Quotes: “The responsibility of providing for someone’s livelihood is serious—it is not something to be taken lightly.” - Kiya Tomlin“The apparel timeline is stressful. But with selling online and direct-to-customer, you can have your own timeline.” - Kiya Tomlin“Being an Entreprenista means I get to live my story — and create with it.” - Kiya Tomlin  Connect with Kiya Tomlin: Kiya TomlinKiya Tomlin on LinkedInKiya Tomlin on InstagramKiya Tomlin on FacebookKiya Tomlin on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Introducing… Startups in Stilettos Podcast
3/25/202246 minutes, 33 seconds
Episode Artwork

Revolutionizing the Feeding Industry with Lindsey Laurain of ezpz

Lindsey Laurain is the Founder of ezpz, an organization revolutionizing the feeding industry with their Happy Mat mealtime tool. Lindsey is an operations, management, and sales professional with extensive experience in start-ups and the medical industry. Before launching ezpz, Lindsey served as the Director of Operations for Humana. She had also served as an operations manager for Pfizer, a company she has worked with for over eight years. Lindsey joins us today to recount her journey from working in corporate America to launching ezpz. She reveals the lessons she learned from prototyping, designing a physical product, and appearing on Shark Tank. She outlines the process of starting and running a Kickstarter campaign and discusses building the proper infrastructures to protect your products. Lindsey also highlights how a grassroots community of moms helped ezpz grow and offers advice to Entreprenistas. “Anything is possible. If you believe enough in what you’re doing, you can make it happen.” - Lindsey Laurain If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Lindsey’s background and her beginnings as an EntreprenistaHow long it took Lindsey to decide to quit her job and launch her businessThe first steps Lindsey took toward turning her business idea into a productHow much money Lindsey invested in her products before launching a Kickstarter campaignThe initial production run for ezpz products and the process of doing a Kickstarter and other crowdfunding campaignsLindsey’s appearance on Shark Tank and what has surprised her about running ezpzHow the ezpz team has grown since its launchThe process of getting into retailWhat Lindsey has learned from working with retailersHow Lindsey’s marketing strategies evolved over the yearsHer advice on reaching the mom community Resources Mentioned: QuickBooks Our Favorite Quotes: “Accepting those hard times as part of our journey has made it so much easier.” - Lindsey Laurain“It’s possible for anyone to follow entrepreneurship.” - Lindsey Laurain“Trade shows are a great place to meet retailers.” - Lindsey Laurain Connect with Lindsey Laurain: ezpzezpz on LinkedInezpz on Instagramezpz on Facebookezpz on Twitterezpz on PinterestLindsey Laurain on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Improve Your Customer Support with TextExpander Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander!...
3/18/202243 minutes, 13 seconds
Episode Artwork

Transforming Passion into a Successful Fitness Brand with Rachel Katzman of P.volve

Rachel Katzman is the Co-founder of P.volve, an omnichannel fitness brand that features a global on-demand platform, live virtual classes, a growing line of patented equipment, and studios in multiple cities. Launched in 2017, P.volve is known for its functional fitness philosophy and remains a leading force among women-led companies. Rachel also founded the haircare brand, Cuvée Beauty, in 2015. Rachel joins me today to share her experience running two companies at once and the lessons she learned from selling her business. She discusses why it’s important to be unafraid when asking questions and explains how a strong community supported P.volve’s launch. She describes how she has evolved as a leader throughout the years. Rachel also underscores the importance of listening to learn and outlines the rebranding process. “There’s no better feeling than having a vision come to reality and change peoples’ lives for the better.” - Rachel Katzman If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: How long it took Rachel to decide on selling Cuvée BeautyThe power of asking questions and Rachel’s learned lessons from the acquisition processWhat the experience of selling her company was likeWhat P.volve is and how the company has grownThe world of functional movement and low-impact exerciseThe inspiration behind P.volve and the first steps she took toward launching the companyThe most exciting and challenging parts of growing a teamHow Rachel has evolved as a leader over the yearsLearning to outsource and delegate and Rachel’s day-to-day responsibilities at P.volveThe story behind P.volve’s reimagined brandThe process of rebrandingTesting influencer marketing, how macro-influencers benefitted P.volve, and working with niche influencersHow the P.volve team traversed through the COVID-19 pandemicRachel’s tips on keeping a team personally connected while working remotelyHer advice for Entreprenistas who are about to start their own company Our Favorite Quotes: “Listening to learn and not listening to respond is something that has served me well.” - Rachel Katzman“Don’t ever be afraid to ask a question for more clarity or information; that’s how you’re going to get the best results.” - Rachel Katzman“Creating a team that shares the same passion and dedication is rewarding. Learning from team members and hearing their own transformation is powerful.” - Rachel Katzman Connect with Rachel Katzman: P.volveP.volve on LinkedInP.volve on InstagramP.volve on FacebookRachel Katzman on LinkedInRachel Katzman on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
3/10/202247 minutes, 34 seconds
Episode Artwork

Launching a Global Movement for Women with Santhi Ramesh of The Hershey Company

Santhi Ramesh is the CMO of The Hershey Company. A senior global marketing executive, Santhi’s career spans several years and across powerful brands such as Colgate-Palmolive, McCain Foods, and Walmart. She completed her Master of Business Administration degree at the Stephen M. Ross School of Business at the University of Michigan and graduated with a Bachelor’s degree in Engineering from the University of Madras. A staunch advocate for women, Santhi is also a proud member of Chief, an organization for women leaders. Santhi joins us today to discuss what it takes to launch a global campaign to uplift women. She shares her background and explains how her father inspired her to have a career in marketing. She outlines her strategies for leading and championing a global team. Santhi also provides her insights on reaching out and marketing to women globally and describes why Hershey’s “Her for She” campaign is close to her heart. “It’s all about creating a sisterhood. We need to be in it together and support each other. We can all rise together.” - Santhi Ramesh If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Santhi’s role after business school and the key lessons she learned while working at WalmartKey lessons she learned while working at WalmartThe 20-Foot Rule and the power of packagingSituational leadership and her thought process on championing a global teamHer advice on collaborating on projects virtuallyCreative problem-solving skills and brainstorming techniques for successThe “Her for She” campaign and what it’s like to launch a global movementSanthi’s tactics for reaching out and marketing to women globallyWhy the “Her for She” Campaign is important to SanthiSanthi’s efforts in uplifting womenThe importance of loving what you do and Santhi’s advice on balancing work and life Resources Mentioned: Book: Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim CollinsBook: Outliers: The Story of Success by Malcolm GladwellBook: Execution: The Discipline of Getting Things Done by Larry Bossidy Our Favorite Quotes: “Look at what the shopper wants. We often look at what the consumer wants but overlook the dynamics in a retail environment that drives a purchase.” - Santhi Ramesh“Empower teams to unleash their creativity.” - Santhi Ramesh“Going through the life of a woman: understanding that experience and solving the problems she has is most important in serving her needs and maximizing the potential for you as a business owner.” - Santhi Ramesh Connect with Santhi Ramesh: The Hershey CompanyThe Hershey Company on LinkedInThe Hershey Company on InstagramThe Hershey Company on FacebookThe Hershey Company on TwitterThe Hershey Company on YouTubeSanthi Ramesh on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,
3/4/202242 minutes, 50 seconds
Episode Artwork

Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald’s. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented. Mara joins us today to discuss Inspiro Tequila’s mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald’s corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network. “As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don’t have to be the expert in every area.” - Mara Smith This week’s takeaways from Entreprenista: What lit Mara’s entrepreneurial spirit and inspired her to launch Inspiro TequilaCreating and innovating customer-centric productsThe first steps Mara took toward turning her idea into a thriving businessHow her legal background helped her build a businessHow long it took Mara to research the liquor industry and its customersThe most surprising things Mara learned after launching her businessMara’s advice on funding your business and alternatives to seeking VC funds or giving away equityHer tips on working with agencies or freelancers and delegating parts of the businessThe Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand communityWhy Mara moved away from using Google Drive and the alternative she’s currently usingWorking with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategyMara’s networking and community-building strategiesHer thoughts on balancing work and life as an Entreprenista Resources Mentioned: App: Airtable Our Favorite Quotes: “Find small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.” - Mara Smith“Be a learn-it-all, not a know-it-all.” - Mara Smith“Supporting other women-owned businesses is essential for any woman in business to be successful.” - Mara Smith Connect with Mara Smith: Inspiro TequilaInspiro Tequila on LinkedInInspiro Tequila on InstagramInspiro Tequila on FacebookInspiro Tequila on TwitterMara Smith on LinkedInCODEWORD: Entreprenista10 If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,
2/25/202255 minutes, 27 seconds
Episode Artwork

Tackling Gender Inequality through Tech with Emma Bates of Diem

Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women. Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals. “Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates This week’s takeaways from Entreprenista: Emma’s background, how her career started, and her first experiences in community-buildingHow a blog she started led Emma to work for a creator platformHow she realized she wanted to start her own companyDiem’s mission to create a social experience for women and non-binary individualsHow Emma and her business partner met and teamed upThe importance of trust in working with your best friend as a business partnerThe process of building a technology company and launching an appWhy tech start-ups should aim for creating a minimum viable productHow Diem has evolved from its minimum viable product stage to what it is todayHow the Diem launch reached a waitlist of 20,000 usersEmma’s fundraising experience and her advice on raising capitalHow Emma gauged the amount of money they needed to raise for DiemStaying organized during the pitching and fundraising processTheir monetization strategy for growing DiemEmma’s advice for Entreprenistas who are about to launch their businessWhy persistence is key to entrepreneurship and her thoughts on work/life balance Resources Mentioned: App: Notion Our Favorite Quotes: “Being an Entreprenista means building something you’re passionate about and leading in a way that feels true to you.” - Emma Bates“The market changes all the time; having a pulse on it is really important.” - Emma Bates“Men get asked promotional questions but women get asked as if they will fail.” - Emma Bates Connect with Emma Bates: DiemDiem on LinkedInDiem on InstagramDiem on FacebookDiem on TwitterEmma Bates on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Improve Your Customer Support with TextExpander
2/18/202245 minutes, 42 seconds
Episode Artwork

Sparking a Digital-Native Self-Care Movement with Cyndi Ramirez-Fulton of Chillhouse

Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013. Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her mother’s spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista. “Where your personal brand and business can integrate is where the magic is.” - Cyndi Ramirez-Fulton This week’s takeaways from Entreprenista: Cyndi’s entrepreneurial background and her journey launching ChillhouseHow Cyndi sourced the first location for ChillhouseManagement and operational challenges Cyndi had to overcome after launching ChillhouseExecuting your brand’s presence and promiseThe lessons Cyndi learned from her first time fundraising for a spa businessHow Chillhouse’s early success sparked partnerships with companies like Nike to continue their revenue growthChillhouse’s initial marketing strategies and building an Instagram-native brandHow the company’s team has grown from its first launchHow camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemicLaunching their first nail art product line Our Favorite Quotes: “Opening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you don’t have your own capital.” - Cyndi Ramirez-Fulton“Everyone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.” - Cyndi Ramirez-Fulton“When fundraising with friends, family, and angel investors, it’s important to build a community around your business and know that they’re going to be there with you.” - Cyndi Ramirez-Fulton Connect with Cyndi Ramirez-Fulton: ChillhouseChillhouse on InstagramCyndi Ramirez-Fulton on LinkedInCyndi Ramirez-Fulton on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Zoho - The CRM that Does It All As your business grows,
2/11/202250 minutes, 46 seconds
Episode Artwork

Growing Your Audience through YouTube and Online Courses with Rebecca Zung

Bestselling author, Rebecca Zung, is one of the top 1% best divorce attorneys in the nation. Highly esteemed by her peers and the judiciary alike, Rebecca has been regarded by the U.S. News & World Report as one of the “Best Lawyers of America” while Trend Magazine has recognized her as “Legal Elite.” She is a narcissist negotiation expert who has written several books, including Negotiate Like You M.A.T.T.E.R. Rebecca also hosts the popular podcast, Negotiate Your Best Life. Rebecca joins us today to discuss business growth through book publishing and YouTube. She talks about how negotiating with a narcissist kick-started her business and led to her garnering over 1.5 million views on YouTube a month. She outlines how she pivoted to business school and how networking helped her become a divorce lawyer. She explains why the key to business is simply never doing it alone. Rebecca also shares her secrets to gaining YouTube followers and underscores what it means to slay a negotiation. “YouTube has 24/7 traffic, and it’s great for business—but you have to learn how to do it the right way.”- Rebecca Zung This week’s takeaways from Entreprenista: Rebecca’s career journey and why she decided to go to law schoolThe key trait of all successful EntreprenistasHer work as a divorce lawyer and the power of developing meaningful connectionsHow an awful business relationship with a narcissist inspired Rebecca to start her businessRebecca’s advice to Entreprenistas who want to write a bookRebecca’s experience self-publishingWhy YouTube is unlike any social media platformHer tips on launching, growing, and managing a YouTube channelOnline course platforms Rebecca uses and why she decided to outsource the back-end tasks of her YouTube channelThe value of gamifying your online courses and programsRebecca’s routine outside of work and how she balances business and family lifeWhat being an Entreprenista means to Rebecca Resources Mentioned: App: ActiveCampaignApp: PassionApp: ClickFunnelsApp: KajabiApp: Bubble Our Favorite Quotes: “Allowing these negative thoughts puts you in victim mode, not in creation mode. But you always have a choice, and there is redemptive power in choosing.” - Rebecca Zung“Gamifying your programs gives your users a dopamine hit, helping them finish the program. If they finish your program, they’re likely to buy from you again.” - Rebecca Zung“Joining something like Entreprenista and connecting with other people is just the thing that will change your life.” - Rebecca Zung Connect with Rebecca Zung: Rebecca Zung WebsiteWin My NegotiationRebecca Zung on LinkedInRebecca Zung on YouTubeRebecca Zung on InstagramRebecca Zung on FacebookRebecca Zung on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
1/27/202246 minutes, 5 seconds
Episode Artwork

The Value of Fundraising and Negotiating with Allie Egan of Veracity Selfcare

Allie Egan is the Founder and CEO of Veracity Selfcare, a company that creates personal skincare routines based on real data about hormones and biofactors that impact skin and health. Allie began her career in investment banking and private equity, working at Stern Stewart & Co. and Greenhill & Co. She later worked with The Estee Lauder Companies Inc. and served as the CEO of the global lifestyle brand, Cynthia Rowley, before founding Veracity Selfcare. In addition to her role as Founder and CEO of Veracity Selfcare, Allie is a member of the boards of Rowan and Evolus, as well as an angel investor for Brilliant Friends, an angel investment group that supports businesses founded and led by women. Allie joins us today to discuss what inspired her to take the mystery out of skincare and make it about real health. She shares how she conceptualized Veracity Selfcare while working as the CEO of Cynthia Rowley and underscores the importance of taking risks in the Entreprenista journey. She outlines how she sought and partnered with doctors to research personalized skincare. Allie also explains why fundraising is an eye-opening experience and highlights the value of learning to negotiate. “You get better at fundraising over time. Part of the exercise is daunting, but it gives you clarity for what you really want and need for the business.” - Allie Egan This week’s takeaways from Entreprenista: Allie’s background and how she knew she wanted to be an EntreprenistaHow Allie fell in love with the concept of building her own platform and brandHow Allie’s personal challenges became the inspiration behind Veracity SelfcareWorking full time while testing a business ideaWhat Allie felt about leaving a corporate job to start her businessThe first steps Allie took after leaving her job and building Veracity Selfcare’s founding medical teamAllie’s advice for partnering with medical professionals and negotiating deals when starting a businessWhat Allie learned from raising funds for Veracity SelfcareFiguring out valuation and what surprised Allie the most about the fundraising processWhy she decided to share her personal story while pitching to potential investorsWhat Entreprenistas can expect from Veracity Selfcare productsHow Allie conceptualized and executed Veracity Selfcare’s brandWhy Allie doesn’t have go-to questions when interviewing job candidatesThe importance of learning how to negotiate Resources Mentioned: Book: Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss Our Favorite Quotes: “There tend to be higher thresholds for proving something for women in early-stage businesses—but you can’t let that get you down.” - Allie Egan“True wellness is understanding yourself and the highs and lows of your personal health.” - Allie Egan“No one can build a business by themselves. Ensuring that the people around you are the right fit both culturally and skills-wise is important.” - Allie Egan Connect with Allie Egan: Veracity SelfcareVeracity Selfcare on LinkedInVeracity Selfcare on InstagramAllie Egan on LinkedInCodeword: Entreprenista20 Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity f...
1/20/202251 minutes, 6 seconds
Episode Artwork

Building a Data-Driven Brand with Rachel Sanders of Rootine

Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School. Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0. “People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders This week’s takeaways from Entreprenista: Rachel’s background and how she decided it was the right time to get an MBAHer advice on whether an Entreprenista should get an MBA before starting a businessThe spark that started Rootine and how Rachel met her co-founderThe value of building an all-star team and how Rachel figured out how to build a health technology businessRootine’s fundraising process and the power of diversity in businessRachel’s advice for fundraising and navigating remote workHiring for remote and asynchronous work cultureInterview questions that ensure a job candidate is a great culture fitHow long it takes for Rootine to interview a job candidateCultivating a culture of speaking upHow Rootine created its brand through customer profiles, information, and dataWorking with freelancers and Rootine’s budget range for working with a branding agencyLaunching, marketing, and the importance of creating a communityWeb 3.0 and making health an essential conversation in NFTsCreating a collaborative productWhat NFTs are and how to get involved with Rachel’s NFT platformRethinking health in Web 3.0 Resources Mentioned: Book: The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human by V.S. RamachandranApp: NotionApp: CircleApp: Loom Our Favorite Quotes: “Regardless of where people are spending their time, they will want to ensure they’re being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.” - Rachel Sanders“Think about the problem you’re solving for people and a way to build a community around it.” - Rachel Sanders“More diverse people around the table helps create better ideas and innovation.” - Rachel Sanders Connect with Rachel Sanders: RootineApex OptimizersRootine on LinkedInRootine on InstagramRootine on TwitterRachel Sanders on LinkedInRachel Sanders on InstagramRachel Sanders on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website...
1/14/202251 minutes, 48 seconds
Episode Artwork

Tapping the Power of Your Network with Emily DiDonato and Christina Garcia of Covey

Emily DiDonato and Christina Garcia are the Co-founders of Covey, a direct-to-consumer skincare company that simplifies beauty and skincare for everyone. In addition to serving as Covey’s Chief Content Officer, Emily is a certified health coach, yoga teacher, and model who has been featured on the cover of several magazines, including Vogue, Numero, and Elle. For more than 10 years, Christina has worked with Google, serving as Senior Digital Marketing Executive prior to working on Covey full-time. Together, Emily and Christina are taking the guesswork out of skincare to develop a foolproof routine for everyone. Emily and Christina join us today to discuss what sets Covey apart from other brands in the beauty and skincare industry. They share how they have maintained their friendship while building a business and explain how their skill sets complement each other. They outline why choosing the right business partners can be the key to success and how they’ve seen success with user-generated content in their marketing campaigns. They also highlight why momentum is pivotal in business growth and underscore the power of resilience. “When finding someone to partner with, be transparent and aligned. Choose a partner who is invested and cares about you and your product.” - Emily DiDonato This week’s takeaways from Entreprenista: How Emily and Christina started their friendship and decided, planned, and co-founded their businessApproaching product development and how Covey created its skincare productsHow long it usually takes to develop a productThe whitelabeling approach to product development and why it took three years for Covey to develop their productsThe process of partnering with doctors and dermatologists for skin care product developmentHow Covey launched its product amid the pandemicCreating a social-digital momentWhat sets Covey apart from other beauty and skincare productsTheir advice for bootstrapping a business What the SAFE agreement means and how Emily and Christina implemented their first fundraising round for CoveyTheir advice for tapping into the power of your networkThe ultimate vision for Covey and how the size of the company’s team has grown from launchThe biggest business challenges they’ve faced eight months after launching Covey Our Favorite Quotes: “When finding the right person to partner with, ensure that your values are aligned.” - Christina Garcia“Being an Entreprenista is about being a woman in business who connects with, helps, and lifts other women in business.” - Emily DiDonato“Being an Entreprenista is about having that drive and resilience to make things happen, and the community of support that you build.” - Christina Garcia Connect with Covey: CoveyCovey on LinkedInCovey on InstagramCovey on FacebookCovey on TwitterCovey on YouTubeCovey on TikTok Connect with Emily DiDonato: Emily DiDonato WebsiteEmily DiDonato on LinkedInEmily DiDonato on InstagramEmily DiDonato on YouTubeEmily DiDonato on FacebookEmily DiDonato on Twitter Connect with Christina Garcia: Christina Garcia on LinkedInChristina Garcia on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the r...
1/7/202251 minutes, 53 seconds
Episode Artwork

Building a Mission-Driven Business with Whitney Tingle of Sakara Life

Whitney Tingle is the CEO and Co-founder of Sakara Life, a health, wellness, and fitness company that delivers organic, plant-rich meals and functional products. After completing her Bachelor’s degree and graduating magna cum laude from the University of Arizona, Whitney began her career in financial services. She interned as a financial advisor for Merrill Lynch and later served as a sales and marketing associate at Merlin Securities. She then became the Business Development and Marketing Executive for R.E. Davis Group before co-founding Sakara Life in 2011 with her best friend and business partner, Danielle Duboise. Whitney joins us today to discuss the genesis of Sakara Life and underscore the importance of being on a mission when building a company. She highlights the importance of believing in yourself and the business you’re building and shares her advice for navigating the early stages of fundraising. She also explains what it means to “put on the chicken suit” and details how continually challenging yourself can create an exciting and purposeful Entreprenista journey. “A mission is something that serves others. If you can find your mission, you can better serve more people. And the better you can serve, the more successful your business will be.” - Whitney Tingle This week’s takeaways from Entreprenista: Whitney’s background, her career in Wall Street, and why she built Sakara LifeHow the Wall Street work culture impacted Whitney’s healthThe mission that sparked Sakara LifeHow they transitioned from bootstrapping Sakara Life to raising capital for the companyThe importance of believing in the business you’re buildingHow much Sakara Life raised in their first round of fundraisingThe bias in venture capitalism and Whitney’s advice for raising capitalWhat keeps Whitney going through tough business daysWhy it’s important to put your mission at the heart of your businessSakara Life’s first hire and how the company’s team has evolvedWhat it was like to hire 100 people during a pandemicKeeping company culture alive while working remotelyWhy companies should use SlackWhat it’s like to build and scale a business with your best friend Practicing gratitude in business and life and Whitney’s favorite Sakara Life snackHow Whitney balances her work at Sakara Life and her role as a mom Resources Mentioned: Book: Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health, and Optimizing Your Microbiome by Will Bulsiewicz, MDSlack Our Favorite Quotes: “You need to put on that chicken suit if you’re raising money. If you want it enough and believe in yourself and business enough, nothing will stand in your way.” - Whitney Tingle“Your business will always ask you how much you want it, and you have to continue to show up for it, to keep saying ‘yes’ to it.” - Whitney Tingle“Being an Entreprenista means having creative ideas and bringing them to reality as something you can touch, feel, and share with others.” - Whitney Tingle Connect with Whitney Tingle: Sakara LifeBook: Eat Clean: Play Dirty: Recipes for a Body and Life You LoveSakara Life on LinkedInSakara Life on InstagramSakara Life on FacebookSakara Life on TikTokSakara Life on YouTubeWhitney Tingle on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social chann...
12/29/202157 minutes, 12 seconds
Episode Artwork

End of the Year Recap 2021 with Stephanie + Courtney

2020 felt like the year that never ended. While every month in 2020 felt like three years condensed, 2021 just breezed by—we blinked, took a breath, and here we are, almost at the end of the year, planning for 2022. It only goes to show that life is so precious and short that you need to make the most of every moment, celebrate your wins, and take all your learning opportunities to heart. In this episode, we take the time to pause and reflect on the highs, the lows, and the lessons we’ve learned in 2021. We share how our professional and personal lives changed in 2021 and the lessons we learned from running multiple businesses. We also discuss the mission behind the Entreprenista League, describe the biggest blessing we received this year, and underscore the importance of listening to your brand’s community. “Take the time to pause and celebrate the wins—even the small ones—because they all add up to larger ones.” - Stephanie Cartin This week’s takeaways from Entreprenista: The lessons we learned from running multiple businessesPutting together a new mission statement and team for SocialFlyOperating from the startup mindset and what helped Courtney stay patient throughout the yearCourtney’s advice on how much time you should give a business initiative before calling it offWhat Stephanie learned from launching the Entreprenista League communityThe mission behind the Entreprenista LeaguePaying it forward to women entrepreneurs and the biggest blessing we’ve had this year Our Favorite Quotes: “The mentality you have when you start a business may not be the right mindset to get you where you want to go, and you might need to do different things to get to the next level.” - Courtney Spritzer“When you’re implementing a new initiative, you have to give it time to work.” - Courtney Spritzer“You have to build an audience, brand evangelists, and ambassadors—people who genuinely want to follow and support or buy your product or service.” - Stephanie Cartin Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.  Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere. If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing bus...
12/23/202123 minutes, 46 seconds
Episode Artwork

The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women. Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business. “Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” - Jamie Hess This week’s takeaways from Entreprenista: Jamie’s early days in public relations and how she learned “the art of follow-up”Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustleHer strategies for moving from a 9-to-5 to starting your own businessThe value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basketThe first brands Jamie worked with when she became an influencerJamie’s advice for reaching out and pitching to an influencerHer podcast, Off the Gram, and building a community during a pandemicHer tips for starting and growing a podcastThe mission behind Jamie’s Big Ask program and the power of living life with support and accountabilityWhy having a mission as the foundation of your business is crucialHow Jamie finds new people to be members of her coaching programThe value of having an executive coachWhy she doesn’t look at foibles as mistakes and what it means to lead with happinessJamie’s favorite workout routines and her advice for sticking to an exercise habit Resources Mentioned: Planoly Our Favorite Quotes: “It’s important to have a North Star and approach your business from a place of mission.” - Jamie Hess“You want to be an influencer who wants to show the good stuff, but also what’s real.” - Jamie Hess“Sitting in the fear of making a mistake is worse than walking through the fire.” - Jamie Hess Connect with Jamie Hess: The Big Ask MethodNYCFitFamOff the Gram PodcastNYCFitFam on InstagramNYCFitFam on TwitterNYCFitFam on YouTubeOff the Gram InstagramJamie Hess on LinkedIn Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosO...
12/17/202156 minutes, 26 seconds
Episode Artwork

Building a Binge-Worthy Brand for a Thriving Business with Nikki Arensman

Nikki Arensman is an entrepreneur, brand designer, and strategist. She was formerly the CEO and Co-founder of the women’s activewear company, Jiva Activewear. When she sold the company in 2017, Nikki transformed her talent and passion for branding into her own brand marketing agency, Nikki Arensman LLC. Through her business, she equips women entrepreneurs with the tools they need to turn what they’re passionate about into a profitable business and a beautiful brand. Nikki joins us today to explain how to build a thriving business through killer branding. She shares why it’s important to begin right after you come up with a business idea and discusses the value of playing to your strengths when building a company. She describes the process of selling a company as well as how she discovered her passion for building brands. Nikki also underscores the role of mastering communication around a brand’s mission and offers advice for building a binge-worthy brand. “Brand strategy allows you to present to your community, audience, and customers what they need and desire before they even know they need it.” - Nikki Arensman This week’s takeaways from Entreprenista: The power of communities, groups, and networksThe evolution of Nikki’s first business, Jiva, and how it led her to found her current businessThe lessons Nikki learned from starting her first companyThe process Nikki underwent to sell her businessHow Nikki discovered her passion for brand building and strategyWhat it’s like to work with a brand marketing agencyThe different branding services and strategies Nikki offers through her agencyHow to build a community of your brand’s supportersThe biggest struggles and achievements of Nikki’s Entreprenista journeyThe importance of trying new things and opening up to riskHow Nikki kept moving forward in the early days of her business despite rejections and hard timesWhy you don’t need a big team or a huge budget to make a business work Resources Mentioned: CanvaSquarespaceBook: Everything Is Figureoutable by Marie Forleo Our Favorite Quotes: “Brand strategy and brand design impact how businesses grow and how they get themselves out there.” - Nikki Arensman“Brand’s identity is showing up with your best foot forward; it’s dressing the part for what you want to do in this world.” - Nikki Arensman“When it comes to selling your business or exit plan, have patience, don’t be in a rush, make smart decisions, and find other people who have sold businesses before.” - Nikki Arensman Connect with Nikki Arensman: Nikki Arensman WebsitePodcast: The Business of BrandingNikki Arensman LLC on LinkedInNikki Arensman on LinkedInNikki Arensman on InstagramNikki Arensman on FacebookNikki Arensman on Pinterest Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more
12/10/202153 minutes, 45 seconds
Episode Artwork

Fundraising and the Founders Network with Madeline Fraser of Gemist

Madeline Fraser is the CEO and Founder of Gemist, the first mobile app to allow users to design jewelry and try it on at home before purchasing it. Having grown problem-solving tech startups in the past, Madeline founded Gemist to turn the custom jewelry process into something personal and modern for consumers. Before creating Gemist, Madeline served as the CMO and Co-founder of the tech companies, ZOOM Interiors and Hutch. She received her Bachelor’s degree in Fine Arts, Interior Design, and Architecture at George Washington University in 2014. Madeline joins us today to share her advice on weathering the fundraising process. She discusses the lessons she learned from co-founding her previous two companies and describes what it was like to pitch in Shark Tank. She explains how the founder of Tinder became her mentor and why failures turn us into stronger business owners. She also outlines how venture capitalists invest during the pandemic and underscores the importance of building a network with other founders. “Fundraising is networking and tapping into the founder network.” - Madeline Fraser This week’s takeaways from Entreprenista: Madeline’s background as an Entreprenista and how she turned her passion for design into a businessHer experience collaborating with the CEO of TinderWhat it means to found a company and Gemist’s backstoryHow mistakes and failure help us become stronger people and business ownersFiguring out your brand’s point of difference and making a splash in the marketTurning an idea into a brand and the steps Madeline took toward launching GemistMadeline’s tips for navigating the fundraising processThe value of creating a network with other foundersMadeline’s strategies for starting the fundraising process and keeping track of her networkThe challenges of fundraising during the COVID-19 pandemicHow venture capitalists have shifted their investing mindset during the pandemicBeing your own cheerleader and the role of self-care in the fundraising process Resources Mentioned: StreakSlack Our Favorite Quotes: “Fail fast, fix fast, and learn fast.” - Madeline Fraser“Understanding consumer behavior and making things easier is everything for the digital consumer in a tech world.” - Madeline Fraser“Sometimes, the best thing you can walk away with is a new connection and a new introduction, so keep talking to 10 people a day when you’re in the thick of fundraising.” - Madeline Fraser Connect with Madeline Fraser: GemistGemist on LinkedInGemist on InstagramGemist on FacebookMadeline Fraser on LinkedInMadeline Fraser on Instagram Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with. 
12/2/202155 minutes, 31 seconds
Episode Artwork

Word-of-Mom: The Power of a Grassroots Approach in Building Brand Love with Sandra Abdallah-Kohn of MAM Baby

Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parents’ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is L’Oreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018. Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a “makeover” and build a community around their products. She shares why she trusts intuition in business and what it’s like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organization’s culture for the better and her advice on breaking into a consumer product category for the first time. “The number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.” - Sandra Abdallah-Kohn This week’s takeaways from Entreprenista: Sandy’s career journey, from selling a cigarette brand and working at L’Oreal to becoming the CEO of MAM BabyWhy Sandy focused on people and culture on her first few days as the CEO of MAM BabyWhat surprised Sandy about the baby categoryWhat she learned from working at L’Oreal about being authentic at the workplaceSandy’s advice on changing the culture of an organizationThe value of a grassroots marketing approach and building brand loveWhy Sandy dislikes the CEO titleHow Sandy evaluates job applicants to see if they’re a culture fitMAM Baby’s “Path to Parenthood” campaignThe rigorous process MAM Baby products go under to ensure safety and qualityMAM Baby’s market research efforts and how to break into a new consumer product categoryThe power of “word-of-mom” and Sandy’s insight on reaching out and connecting with mom consumersWhy mom influencers on social media are powerful for marketing effortsThe reason Sandy believes in work/life “flow” and not “balance”Building trust and connection with your team while working remotelyWhat being an Entreprenista means for Sandy Our Favorite Quotes: “The baby category needs a remodel. It’s hard for a mom to figure out what she needs, and we need to help her decide better.” - Sandra Abdallah-Kohn“It takes every person to drive change; you need to articulate the mission of the organization and lead by example.” - Sandra Abdallah-Kohn“The future of ads is influencer content—it’s so much more authentic.” - Sandra Abdallah-Kohn Connect with Sandra Abdallah-Kohn: MAM BabyMAM Baby on LinkedInMAM Baby on InstagramMAM Baby on FacebookMAM Baby on YouTubeSandra Abdallah-Kohn on LinkedIn Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's l...
11/24/202147 minutes, 2 seconds
Episode Artwork

Every Entreprenista Needs a Community with Tiffany Dufu of The Cru

Tiffany Dufu is the Founder and CEO of The Cru, an organization of women helping each other thrive. Listed among Entrepreneur’s 100 Powerful Women and Fast Company’s League of Extraordinary Women, Tiffany is fiercely committed to empowering women and girls. In addition to raising roughly $20 million for the advancement of women, she has helped found a girls’ middle school, headed a national womens’ leadership organization, and served as the Chief Leadership Officer at Levo, a social good tech startup that elevates women in the workforce. At The Cru, Tiffany helps a diverse group of mid-level and senior professionals find their inspiration, accountability partners, and community. Tiffany joins us today to discuss how The Cru is empowering Entreprenistas by helping them find their support network. She explains how she and her team are harnessing the ingenuity and creativity of women and girls for the benefit of everyone. She divulges why she’s obsessed with understanding what matters most to women. Tiffany also highlights how the power of positive affirmation can fuel your life’s work and shares the lessons she learned from positioning herself as a thought leader. “Your Entreprenista journey is never a solo journey; it’s a team sport.” - Tiffany Dufu This week’s takeaways from Entreprenista: Tiffany’s background and her journey to founding The CruHow to turn an idea and mission into a businessHow Tiffany’s personal experiences shaped her life’s purpose to empower women and childrenThe power of positive affirmations and naming the voices in our headsIdentifying the profile of someone who can guide you through the fundraising processHow Tiffany is building her team at The CruBest practices for remotely managing a teamHow Tiffany conducts Zoom interviews and the questions she asks job applicantsThe biggest challenges Tiffany met in launching The CruThe lessons she learned from going through the fundraising processThe role of storytelling in the fundraising processHow to evaluate a support group’s efficacy Resources Mentioned: Black Women Talk TechDonutPodcast: The PitchBook: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson Our Favorite Quotes: “If you want something you’ve never had before, you’ll have to do something you’ve never done before.” - Tiffany Dufu“It’s the consistency of your message, the source of your message, and your commitment to your message that allow people to recognize your authenticity.” - Tiffany Dufu“Start with what matters to you. The source of your purpose and power is what will allow you to withstand all the challenges that come with entrepreneurship.” - Tiffany Dufu Connect with Tiffany Dufu: Tiffany Dufu WebsiteThe CruThe Cru on LinkedInThe Cru on InstagramThe Cru on FacebookThe Cru on TwitterTiffany Dufu on LinkedInTiffany Dufu on InstagramTiffany Dufu on FacebookTiffany Dufu on Twitter Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInt...
11/19/202150 minutes, 57 seconds
Episode Artwork

Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty

Anisa Telwar Kaicker is the CEO and Founder of Anisa International, Inc., the only woman-owned brush manufacturer in the world. In 2019, Anisa—driven by her belief that all people have the right to look and feel beautiful—launched the ANISA Beauty line of innovative and sustainable beauty and skincare tools. In addition to her work as CEO, Anisa is a passionate advocate of social justice. Through her Anisa Advocacy program, she and her team support organizations at the forefront of challenging racial inequality. Anisa joins us today to discuss finding the competitive advantage that sets your brand apart. She explains how she has navigated her business through unforeseen circumstances and describes what it takes to run a manufacturing company. She shares her tips on using makeup and skincare brushes. Anisa also highlights the role of influencers in the beauty industry and underscores her company’s dedication to women empowerment, gender equality, and social justice. “For us to succeed, we have to be original and create something that doesn’t exist.” - Anisa Telwar Kaicker This week’s takeaways from Entreprenista: The spark that led Anisa to start her own companyWhat her mother taught her about business strategyWhat running a manufacturing company is like for AnisaThe role of quality and transparency in a manufacturing companyThe importance of having contracts and agreements between business partnersLaunching the ANISA Beauty brand and how it strives to make a difference in the worldThe role of influencers in building a beauty brandHow Anisa divides her time between managing her brand and handling operationsWhat Anisa learned about launching a direct-to-consumer brandHow a “grassroots” entrepreneur is different from a venture capitalistAnisa’s philanthropic workWhy recognizing what you bring to the table and celebrating your wins are importantWhat being an Entreprenista means to Anisa Resources Mentioned: Canva Our Favorite Quotes: “You have to prepare for the wheels to fall off the bus. There’s no such thing as a 50/50 partnership—someone has to be in control.” - Anisa Telwar Kaicker“What’s great about a brand is you don’t need a huge team; you just need the right information and metrics.” - Anisa Telwar Kaicker“A small customer will take as much energy as a large customer, so go for bigger opportunities.” - Anisa Telwar Kaicker Connect with Anisa Telwar Kaicker: ANISA BeautyANISA Beauty on FacebookANISA Beauty on PinterestANISA Beauty on InstagramAnisa International, Inc.Anisa International, Inc. on LinkedInAnisa International, Inc. on FacebookAnisa Telwar Kaicker on LinkedInAnisa Telwar Kaicker on FacebookAnisa Telwar Kaicker on InstagramAnisa Telwar Kaicker on YouTube Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more
11/12/202152 minutes, 20 seconds
Episode Artwork

Secrets of the PR Rockstar with Sabina Hitchen of Press for Success: PR Prep School

Sabina Hitchen is an Entreprenista, speaker, media expert, and the Founder of Press for Success: PR Prep School. Dedicated to empowerment through knowledge, Sabina founded Press for Success to give small business owners, experts, coaches, and entrepreneurs the tools they need to get publicity. As a media expert, Sabina is regularly featured in several media outlets, including USA Today, The Huffington Post, and ABC News. Sabina joins us today to share how her Entreprenista journey has transformed throughout her career and explain why every business owner should incorporate a PR strategy into their plans. She describes how being the youngest staff member at a PR firm sparked her love for small business owners and entrepreneurs. She discusses the processes of navigating PR outreach and pitching a story to the media. Sabina also underscores how showing up consistently in your business will help you win. “If you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.” - Sabina Hitchen This week’s takeaways from Entreprenista: Sabina’s career arc, from studying history and political science to getting into the world of public relationsWhy she started the Press for Success communityThe value of finding a business network and communityThe PR agency life and how Sabina grew Press for SuccessHow Press for Success helps small businessesSabina’s publicity tips for small businessesWhy a PR strategy should be part of every business planLeveraging social media to reach out and connect with members of the pressWhen and how to pitch to the media after connecting with themWhat Entreprenistas can expect from joining the Press for Success communitySabina’s pajama sessions and what she’s most grateful for these days Resources Mentioned: Parents.com Our Favorite Quotes: “You never know where your journey is going to take you; so, just keep following the next right step.” - Sabina Hitchen“Opportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.” - Sabina Hitchen“Being an entrepreneur is one thing, but being an Entreprenista means you’re surrounded by others who do it—that spirit of collaboration and sharing is something on the next level.” - Sabina Hitchen Connect with Sabina Hitchen: Sabina KnowsPress for Success: PR Prep SchoolSabina Hitchen on LinkedInSabina Hitchen on InstagramSabina Hitchen on FacebookSabina Hitchen on TwitterSabina Hitchen on YouTube Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.  Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!  When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.  Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyo...
11/5/202148 minutes, 42 seconds
Episode Artwork

Creating Economic Opportunities through Fundraising with Karen Cahn of iFundWomen

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls’ education and empowerment. Karen has been named one of Inc. Magazine’s Top 100 Female Founders of 2020 as well as one of the City and State of New York’s Most Responsible CEOs of 2020. Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey. Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey! “Crowdfunding is sales and marketing. It’s about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn This week’s takeaways from Entreprenista: Karen’s career journey and what led her to found iFundWomenHer stint at Google and YouTube and why she left Google after a decadeKaren’s move to AOL and the company’s first-ever nod from EmmyBecoming a feminist and creating economic opportunities for womenHow Karen handled being unexpectedly let go from a companyHow she started VProud, her first business, and the lessons she learned from the experienceCrowdfunding at the beginning of a business journey to prove demandHow iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economyWhy reaching for perfection hinders opportunitiesThe biggest challenges Karen faces five years into running iFundWomenHow hiring a coach helped iFundWomen raise capital“Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary Resources Mentioned: Podcast: Masters of Scale Our Favorite Quotes: “Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn“When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn“Nothing about starting a business is for the faint of heart. But it’s rewarding if you’re mature enough to handle the roller-coaster ride.” - Karen Cahn Connect with Karen Cahn: Karen Cahn WebsiteiFundWomeniFundWomen of ColoriFundWomen on LinkedIniFundWomen on InstagramiFundWomen on FacebookiFundWomen on TwitterKaren Cahn on LinkedInKaren Cahn on InstagramKaren Cahn on FacebookKaren Cahn on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections,
10/29/202154 minutes, 29 seconds
Episode Artwork

What It Means to be a Powerful Business Woman with Rachel Ten Brink of Red Bike Capital

Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard. Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas. Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey! “Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink This week’s takeaways from Entreprenista: Rachel’s background, the value she found in corporate training, and what pushed her to start her own companyDeveloping the Scentbird brand and why you shouldn’t do the “try before you buy” business modelHow Rachel connected with her Scentbird co-foundersThe benefits of having a large team of founders and the role of diversity in the Scentbird teamBeing adaptable to change and how much time to give an idea to see if it’s workingThe importance of engaging customers in conversationsHow Rachel decided it was time to move on from Scentbird and start another ventureManaging your mental health as an entrepreneurWhat led Rachel to found Rent Bike CapitalHow to effectively communicate to women on social media to influence your marketingFacing challenges as a woman in business over the yearsThe gender gap in venture capitalismRachel’s tips and tricks for raising money and presenting over ZoomWhy influencer marketing is an effective way to connect with women Resources Mentioned: Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia PimsleurPocket App Our Favorite Quotes: “Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink“There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink“The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink Connect with Rachel ten Brink: Red Bike CapitalRed Bike Capital on LinkedInRachel ten Brink on LinkedInRachel ten Brink on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels,
10/22/202158 minutes, 4 seconds
Episode Artwork

The Power of Networking with Leslie Grossman of Circle Leadership

Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womens’ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadership’s Global Advisory Council. Leslie joins us today to share her best tips for networking and building relationships that can take your business to the next level. She explains what it means to have an advisory board and details how to find the right people to build your own. She discusses what having the right coach can do for your business and describes her tactics for securing a sponsorship. Leslie also highlights why trust and relationships are at the heart of everything Entreprenistas do and underscores how you can be part of the Entreprenista Circles community. “Being an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.” - Leslie Grossman This week’s takeaways from Entreprenista: Leslie’s incredible journey as a serial EntreprenistaHow Leslie decided that she wanted to be a coachThe role of relationships in business and life and what it means to have an advisory boardWhat Leslie’s first advisory board looked like and her advice for structuring oneTaking care of your advisory board and the different ways to give back to themLeslie’s recommendations for structuring meetings with your board of advisorsWhat Entreprenistas need to consider before starting a conferenceHer tactics for getting sponsors for events, brand partnerships, and collaborationsWhy we started the Entreprenista LeagueLeslie’s marketing strategies for getting women to join conferencesWhat Entreprenistas can expect when they work with Leslie in an Entreprenista CircleWhy women look for coaches and the characteristics that make a great coachLeslie’s tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselvesWhat being an Entreprenista means for Leslie Resources Mentioned: Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Our Favorite Quotes: “Entreprenistas figure things out, though not alone.” - Leslie Grossman“You don’t have an advisory board unless you’re willing to listen. It’s about being honest about your challenges and how they can help you.” - Leslie Grossman“Trust and relationships are at the core of everything that we do.” - Leslie Grossman Connect with Leslie Grossman: Circle LeadershipLeslie Grossman Leadership15 on Friday PodcastBook: Link Out: How to Turn Your Network into a Chain of Lasting ConnectionsBook: Sellsation!: How Companies Can Capture Today’s Hottest Market: Women Business Owners and ExecutivesCircle Leadership on InstagramCircle Leadership on SoundCloudCircle Leadership on YouTubeLeslie Grossman on LinkedInEmail: [email protected] If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content,
10/15/202147 minutes, 36 seconds
Episode Artwork

How Martha Stewart & Marley Spoon Can Help Busy Entreprenistas with Co-Founder Jennifer Aaronson

Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband. Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves. “To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson This week’s takeaways from Entreprenista: Jennifer’s career journey and what led her to co-found Martha Stewart & Marley SpoonBecoming a food critic and how Jennifer found opportunities to write for food magazinesHow and when restaurant reviews are doneHow Jennifer went back to cooking after her career as a food criticHer career at Martha Stewart Living and what she learned from the experienceHow Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha StewartSigning up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the companyManaging the operations and logistics of a food manufacturing companyWhat made Martha Stewart & Marley Spoon decide to launch ready-made meal kitsMartha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketingWhat it’s like to develop a partnership and business with a celebrity like Martha StewartWhat’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnershipJennifer’s favorite dish and ingredientsHow Jennifer balances her time between working and raising a family Our Favorite Quotes: “Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson“Ingredients are always better when you grow them yourself.” - Jennifer Aaronson“I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson Connect with Jennifer Aaronson: Martha Stewart & Marley SpoonMartha Stewart & Marley Spoon on LinkedInMartha Stewart & Marley Spoon on InstagramMartha Stewart & Marley Spoon on FacebookMartha Stewart & Marley Spoon on TwitterBoro6 Wine BarBoro6 Wine Bar on FacebookBoro6 Wine Bar on InstagramBoro6 Wine Bar on TwitterJennifer Aaronson on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right ...
10/7/202155 minutes, 19 seconds
Episode Artwork

Market Strategies for a Booming Baby Business with Sarah Dorsett of Nanit

Sarah McCollum Dorsett is the CEO of Nanit, a consumer electronics company that provides parents with smarter ways of approaching their childrens’ health and wellbeing. An Ecommerce leader, Sarah has more than two decades of experience scaling brands such as Coty, Bloomingdales, Century 21, and Bed Bath & Beyond. Today, Sarah oversees the overall business strategy and roadmap of Nanit and is responsible for delivering the company’s 250% year-over-year growth. Sarah joins us today to discuss how she leads Nanit and its mission to support the journey of parenthood. She explains how their products connect parents to their babies’ health and wellbeing. She discusses how she spearheaded a $25 million Series C funding round and describes the strategy behind the launch of Nanit’s newest product. She shares the road that led to her transition into her CEO role at Nanit and how she helped grow the company by adjusting its marketing strategy. Sarah also underscores the platforms that have been the secret to their success in driving customer acquisition and shares her advice for balancing a high-pressure career with motherhood. “The future is social commerce. It’s so embedded in our lives today that ecommerce is going to have that social component to it.” - Sarah Dorsett Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website. If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Sarah’s background and how she became the CEO of NanitHer beginnings in marketing and ecommerceHow Sarah was chosen to become the new CEO of Nanit and how her responsibilities changed Some of the changes Sarah immediately made that helped Nanit grow and scaleThe power of creating an emotional connection between consumers and productsCultivating a channel strategy and the process of connecting with a baby registryWhat Nanit had to change in their products to get them into TargetSarah’s tips and advice for hiring the best people for your teamThe hiring process for senior roles at Nanit and how Sarah assesses candidates for senior rolesWhat fundraising for the first time was like for SarahDetermining the valuation of Nanit and Sarah’s advice for pitching to VCs and investorsDedicating time for famil...
10/1/202154 minutes, 37 seconds
Episode Artwork

Demystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures

Annie Evans is the founder and CEO of Dream Ventures, a boutique fund that invests in the most promising founders striving to positively impact the world. Dream Ventures’s portfolio includes theSkoop, House of Wise, DORE, MOONS, and many others. Before founding Dream Ventures, Annie co-founded Beautified, a geo-located app that finds and books on-demand beauty and fitness services. With a Bachelor of Arts degree in Corporate Communications from Elon University, Annie understands consumer behavior and the essential role of B2B partnerships in turning great ideas into thriving companies. Annie joins us today to share her journey from sleeping on her friends’ couches while bootstrapping her first business to helping the most promising founders through her boutique investment fund platform. She describes how she once converted her first customers into early investors and explains what makes a great investment pitch. She also shares her three essential tips on creating an operating agreement with business partners and explains how to make the fundraising process approachable for every Entreprenista. “Fundraising is sales: The first step is research, followed by good, old fashioned organization.” - Annie Evans This week on the Entreprenista Podcast: Annie’s first venture and how it led her to found Dream VenturesHer experience getting an investor and raising money for the first timeHow the early customers of her first business turned into angel investorsWhy her first company went out of business and the lessons she learned from the experienceWhat founders need to think about when finding business partnersThe importance of having a great business attorney and how they can help you with creating operating agreementsWhy Annie decided to move forward and start another business after the failure of her firstWhat Dream Ventures is and how it can help Entreprenistas raise funds for their dream businessesHow Annie raised $50,000 in over a month on IFundWomenSelling your vision, creating an experience for investors, and Annie’s advice on delivering the best business pitches on ZoomHow Dream Ventures can help every Entreprenista through their fundraising processThe most challenging part about founding a business without a business partnerFinding angels for IFundWomen and how Annie raised $2 million in 60 days for the platform Resources Mentioned: Book: Backable: The Surprising Truth Behind What Makes People Take a Chance on You by Suneel GuptaBook: Pick Three: You Can Have It All by Randi ZuckerbergIFundWomenHouse of WiseStripe PaymentsSPV Sisters Our Favorite Quotes: “Determine how much equity you need to set you up for success. Negotiate the right equity to give yourself voting rights.” - Annie Evans“Always do a reference check on anybody you’re going to business with. Look at where they worked and how they handle tough situations.” - Annie Evans“When you’re doing the operating agreement, outline how you make decisions; it’s inevitable that not everybody’s going to agree on decisions.” - Annie Evans Connect with Annie Evans: Dream VenturesDream Ventures on LinkedInDream Ventures on InstagramAnnie Evans on LinkedInEmail: [email protected] Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who a...
9/23/202148 minutes, 15 seconds
Episode Artwork

Crafting Your Way from Maker to Business Magnate with Jaime Schmidt of Schmidt’s Naturals

Entrepreneur and investor, Jaime Schmidt, is the founder of Schmidt’s Naturals, the natural personal care brand she started in her kitchen that was later acquired by Unilever. Known for bringing natural personal care products to the mainstream market, Jaime led Schmidt’s Natural’s growth into a global household brand sold in over 30 countries and 30,000 retailers. Jaime shares her entrepreneurial journey in her book Supermaker: Crafting Business on Your Own Terms. Since the breakthrough of Schmidt’s Naturals, Jaime has been enabling other entrepreneurs to bring their vision into reality by investing in women and people of color through her inclusive investment firm, Color. Jaime joins us today to discuss how she approached her venture one day at a time and to share what she learned from her transition from being a solo founder to being part of the Unilever family. She explains why going to market without a perfect product is feasible and reveals her biggest takeaways from the supply sourcing and wholesaling processes. She also underscores why a lack of fear is a priceless advantage in starting your business and highlights the importance of diversity and inclusion when financially supporting underrepresented entrepreneurs. “It’s important to know what you’re getting into when starting a business, but obsessing over every detail can be an obstacle. Trust your intuition, listen to your customers, and embrace every opportunity.” - Jaime Schmidt This week on the Entreprenista Podcast: How a hobby Jaime started in her kitchen became a personal care companyThe steps Jaime took after realizing the business opportunity in her home-made personal care productsWhy Jaime is a proponent of bootstrapping and not bringing in capital if it’s not neededThe challenges of bootstrapping and how Jaime made her first hireJaime’s product development process and how she sourced suppliers for her ingredientsBuilding loyalty and connection and why it’s important to be upfront with customersHow Schmidt’s Naturals got into large retailers like Target and WalmartThe value of working with a broker and how Jaime found the first production space for her companyWhy paying employees is one of the trickiest parts of running a bootstrap businessThe reason Jaime didn’t outsource manufacturing at first and how she grew her company without an official business planGiving up control and other things Jaime had to learn as she moved to UnileverPutting diversity at the forefront of funding companiesJaime’s mentorship role in Going Public and how long it took her to write SupermakerWhat Jaime wishes she knew when she first started her businessWhy entrepreneurs shouldn’t get hung up on credentials, and other tips on pitching to investors Our Favorite Quotes: “Bootstrapping means recycling profits back into the business and being conscious about how you spend your dollars.” - Jaime Schmidt“Once you feel like your product is ‘good enough,’ get it out there because it’s still going to evolve.” - Jaime Schmidt“Sometimes, the less you know, the better equipped you are. If I had known back then what I know now, I think I would have been too scared to start.” - Jaime Schmidt Connect with Jaime Schmidt: Schmidt's NaturalsSupermakerColorBook: Supermaker: Crafting Business On Your Own TermsSchmidt's Naturals on LinkedInSchmidt's Naturals on InstagramSchmidt's Naturals on FacebookSchmidt's Naturals on TwitterSchmidt’s Naturals on YouTubeJaime Schmidt on LinkedInJaime Schmidt on InstagramJaime Schmidt on Twitter Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!
9/17/202147 minutes, 14 seconds
Episode Artwork

The Intersection of Community, Commerce, & Culture with Amanda Goetz of House of Wise

Amanda Goetz is the founder & CEO of House of Wise, a luxury CBD brand empowering women to take purposeful control over their lives. Before launching the House of Wise, Amanda served as the Vice President of Marketing at The Knot, where she gained experience in operational excellence and overseeing brand and product marketing. In addition to leading the House of Wise, Amanda is the part-time Chief Marketing Officer of Teal, a platform that equips job-seekers with the tools, resources, and communities they need to manage their career. Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what “conversational breadcrumbs” are and why they’re the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy. “Who’s going to be in the trenches with you is important. They need to have skin in the game and feel like it’s their brand, too.” - Amanda Goetz This week on the Entreprenista Podcast: Amanda’s non-traditional path to the founding of the House of WiseAmanda’s first failed start-up and the challenges she faced as a female founderUsing Twitter as a business and marketing toolThe best time to start a company, a family, or anything in lifeWhy Amanda didn’t leave her full-time job right after founding the House of WiseFollowing the breadcrumbs to capitalHow Amanda advertised her brand by building a communityThe biggest mistakes and lessons Amanda learned from her first start-up and how it prepared her to lead House of WiseSome guidelines to follow when working on a business with friendsWhy Entreprenistas need to write down the mistakes they make during their journeyAmanda’s tips for Entreprenistas who have amazing ideas but need investorsWhat the valuation process was like for House of WiseHouse of Wise products and how the company empowers women to be in the driver’s seat of their livesWhy setting an intention for every part of your day is key to work-life balanceHow Amanda decides where to spend her time and effort and how to foster autonomy in your team Resources Mentioned: Carta Our Favorite Quotes: “The right time to start a company or a family has no one answer; you’ll figure out how to navigate it.” - Amanda Goetz“I don’t view anything as a true mistake. It’s always been ‘failing forward.’” - Amanda Goetz“Founder mental health is critical. Not just for you, but for the entire company.” - Amanda Goetz Connect with Amanda Goetz: House of WiseHouse of Wise on LinkedInHouse of Wise on InstagramHouse of Wise on TwitterAmanda Goetz on LinkedInAmanda Goetz on InstagramAmanda Goetz on Twitter Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!
9/10/202158 minutes, 16 seconds
Episode Artwork

Turning Your Passion for Fashion into a Thriving Business with Alex Toccin of TOCCIN

Alexandra Toccin is the owner and co-founder of Toccin. As early as her days at The George Washington University—where she graduated with a degree in Marketing—Alex knew she wanted to work in the fashion industry. She interned and worked for several PR, fashion, and beauty brands, including Conde Nast, Ralph Lauren, and Emily & Ashley, and studied Fashion Marketing at the Parson School of Design. Today, Alex and her husband, Michael, oversee the design and marketing for Toccin, a brand dedicated to helping women feel stylish, comfortable, and confident wherever they are. Alex joins us today to discuss how she turned a passion project into a profitable, full-time venture. She explains how networking can impact your journey as an Entreprenista and outlines why finding your niche is vital in the early days of any business. She discusses how listening to your audience and meeting their needs can position your brand for success and describes the logistics involved in launching an ecommerce site for fashion brands. Alex also highlights how she led her business through the pandemic in 2020 and reveals the key things to know before pitching a brand to retailers. “Do your research, see what’s out there, and find an opportunity. You have to be ahead of the trend you’re seeing.” - Alex Toccin This week on the Entreprenista Podcast: How Alex and her husband started a fashion blog that led her to become an EntreprenistaTurning a blog into a full-time business and how listening to customer feedback helped Alex grow her businessThe challenges Alex faced in the early days of ToccinWhat people need to think about when launching a fashion brandAlex’s tips for launching an ecommerce site for fashion brandsHow Toccin pivoted during the pandemicThe power of time management and how Alex balances her time between Toccin and her childrenThe work dynamic between Alex and MichaelCreating social media content and building personal brands for businessWhat the fashion calendar is like and the process of getting into retail and doing wholesaleHow to figure out what to design for the next seasonThe importance of networkingAlex’s advice for pitching to retailers over ZoomWhat Alex wishes she knew before becoming an Entreprenista Resources Mentioned: QuickBooks Our Favorite Quotes: “Entreprenistas put so much pressure on themselves to do everything. Asking for help and having support isn't a bad thing.” - Alex Toccin“Whether it’s a fashion, lifestyle, or beauty product, you have to decide what channels of distribution you want and with whom it’s best to network.” - Alex Toccin“When you start your own fashion company, you have to decide if it’s going to be a product you’re selling or if you’re looking for other channels of distribution.” - Alex Toccin Connect with Alex Toccin: ToccinToccin on InstagramLDT on InstagramAlex Toccin on LinkedInAlex Toccin on Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing bus...
9/3/202147 minutes, 47 seconds
Episode Artwork

Business Success through Culture, Talent, and Innovation with Jyothi Rao of INTERMIX

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIX—then a Gap portfolio company—and led the organization’s transformation into the leading omnichannel fashion boutique that it is known as today. Jyothi joins me today to discuss the power of culture in successfully growing a business. She shares her journey at The Gap and explains why INTERMIX became an independent company. She explains the value of staying with a company longer and why organizations should foster creativity and innovation. Jyothi also describes how she led the company through the height of COVID-19 and shares her advice for Entreprenistas who want to rebuild and reinvent their organization’s culture. “The culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.” - Jyothi Rao This week on the Entreprenista Podcast: Jyothi’s journey at The Gap Inc.The marriage of economics and fashion and Jyothi’s early days at The GapThe advantages of joining a portfolio companyThe normalcy of job-hopping today and why people need to stay at a job longerWhat it was like to bring INTERMIX online for the first timeThe importance of building culture that fosters creativity, innovation, and entrepreneurshipTips for anyone who wants to rebuild and shift an organization’s cultureJyothi’s interview process to assess if a candidate is a culture-fitHer day-to-day responsibilities as the CEO of INTERMIXWhy INTERMIX decided to become an independent companyHow Jyothi led her team and managed business processes during the first few months of COVID-19The advantages and challenges of remote-workingWhat’s next for INTERMIX Our Favorite Quotes: “Building upon a business over time and adding value to an organization is a skillset I encourage people to have.” - Jyothi Rao“Don’t think of your career as a ladder but as a jungle gym. There’s nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.” - Jyothi Rao“People feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.” - Jyothi Rao Connect with Jyothi Rao: INTERMIXINTERMIX on LinkedInINTERMIX on InstagramINTERMIX on FacebookINTERMIX on TwitterJyothi Rao on LinkedIn Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,
8/27/202154 minutes, 10 seconds
Episode Artwork

Cultivating Your Relationship with Money, Business, People, and Yourself with Jacquette M. Timmons

Jacquette M. Timmons is the President and CEO of Sterling Investment Management, Inc., and the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate. As a financial behaviorist, Jacquette is passionate about the “human” side of money and helping people manage their choices around their finances. To fulfill her mission of educating entrepreneurs about money, Jacquette created The Comfort Circle—a dinner series where she hosts discussions about money, business, and life—and Pricing Made Human, a pricing approach for entrepreneurs and small business owners. She also created and hosts More Than Money, a podcast where she explores the psychology, emotions, and math of money. Jacquette joins me today to discuss the value of cultivating your relationship with money, business, people, and yourself. She explains the primary reasons she wanted to start her own business and why she decided to focus her work on financial behavior and education. She also highlights the importance of considering the health of your personal finances when making business decisions and shares her advice for Entreprenistas who want to transform their side hustles into a full-time business. “Whether we’re talking about business, money, or the relationships in our lives, it all starts with the relationships we have with ourselves.” - Jacquette M. Timmons This week on SocialFly’s Entreprenista Podcast: Jacquette’s beginnings in financial services and what inspired her to become a financial behavioristThe number one money myth Jacquette wants to dispelWhy she decided to pivot from financial management to her current business modelJacquette’s reaction to COVID-19 measures in 2020 and how she continues to adapt her businessHow having multiple streams of income can help business owners manage uncertaintyThe power of cultivating relationships beyond numbers and transactionsHer writing process for her book, Financial IntimacyHow our upbringing can impact our attitude and mindset toward money and sellingHow schools and universities can educate young people about personal financeWhat Entreprenistas can do to make better choices with their moneyJacquette’s advice on pricing and turning a side hustle into a full-time businessWhy Entreprenistas need to be aware of their businesses’ numbers and financesThe role of networking and building meaningful relationships in creating business opportunities Resources Mentioned: ClickUpMintYou Need a Budget Our Favorite Quotes: “When you’re making business decisions, weigh how they’re going to impact the health of your personal finances.” - Jacquette M. Timmons“Cultivate your relationships—you never know who knows who and how those dots can lead to opportunities.” - Jacquette M. Timmons“If one of the reasons you opted for entrepreneurship is to do things your way, be yourself. Ensure that in the process of being you, you’re delivering your best work possible.” - Jacquette M. Timmons Connect with Jacquette M. Timmons: Jacquette M. TimmonsBook: Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your MateMore Than Money PodcastJacquette M. Timmons on LinkedInJacquette M. Timmons on InstagramJacquette M. Timmons on FacebookJacquette M. Timmons on Twitter Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!
8/20/202154 minutes, 10 seconds
Episode Artwork

Advancing Diversity in the Workplace with Shelley Zalis of The Female Quotient

Shelley Zalis is the Founder and CEO of The Female Quotient, an organization dedicated to the business of equality and advancing diversity and inclusion. As CEO of The Female Quotient, Shelley strives to unite leaders to advance equality across industries and close the gaps that continue to impede women in parity, pathway, pipeline, and policy. She is also the Co-Founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate representation of women and girls in advertising and media. Prior to her work with The Female Quotient, Shelley was the Founder and CEO of the research company, OTX, until she sold it to Ipsos OTX in 2010, where she also served as CEO from 2010 to 2015. Shelley joins me today to discuss how she and The Female Quotient are making an impact every day in the business of equality and advancing diversity in the workplace. She shares what inspired her to launch The Female Quotient and explains why she consciously decided not to raise funds for the organization. She describes how she pivoted her business during the pandemic, leading to over 700 virtual events. She also underscores the values that make the best leaders, highlights the #SeeHer movement and what it means to her, and discusses why equality never sleeps. “If we want to create true change, we can’t just change the equation with the visibility of women. We also need to close the gaps. And to close those gaps, we need to be conscious leaders.” - Shelley Zalis “The best leaders of today are those that have the feminine values of empathy, compassion, and nurturing.” - Shelley Zalis This week on SocialFly’s Entreprenista Podcast: The beginnings of Shelley’s journey as an EntreprenistaThe exit process and how Shelley sold her first company, OTX, to Ipsos in 2010How she supported her son’s hockey game while in the middle of selling her companyShelley’s advice for women selling their companiesThe importance of knowing your worthHiring for lifestyle, culture, and life “stage”Feminine values and the qualities of the best business leaders todayThe founding of The Girls’ Lounge and how it transformed to The Equality Lounge and eventually The Female QuotientThe power of the pack and the value of women collaborating with other womenWhat it takes to close the gender gap and create changeThe Female Quotient’s initial business model and how it evolved over timeWhy Shelley consciously decided not to raise money for The Girls’ LoungeWhat the Female Quotient offers for women all over the worldHow the organization virtually migrated amid COVID-19The #SeeHer Movement and advocating for womens’ visibility in media, entertainment, and advertisingShelley’s remote working and Zoom best practicesCreating the perfect business pitch and getting the “Yes!” Our Favorite Quotes: “If your employees can have a full life where work is just one element, you’ll see that your business will be more successful on so many levels.” - Shelley Zalis“Never underestimate the power of emotion. Lead with authenticity.” - Shelley Zalis“Stay you and be you. Don’t conform to legacy and leadership, for they only perpetuate the status quo.” - Shelley Zalis Connect with Shelley Zalis: The Female QuotientThe Female Quotient on LinkedInThe Female Quotient on InstagramThe Female Quotient on FacebookThe Female Quotient on TwitterThe Female Quotient on YouTubeShelley Zalis on LinkedIn Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business,
8/13/202158 minutes, 6 seconds
Episode Artwork

Building Organic Traction through Passion and Social Support with Carolyn Aronson of It’s A 10 Haircare

Carolyn Aronson is the Founder, CEO, and sole owner of It’s a 10 Haircare, one of the few independent, Latina-owned professional haircare brands in the world. A self-made entrepreneur, Carolyn worked as a stylist and salon owner for more than 20 years before founding It’s a 10 Haircare and continues to hold cosmetology licenses. As CEO of the company, Carolyn is dedicated to growing It’s a 10 Haircare’s portfolio to a full, head-to-toe experience. She recently released It’s a 10 Hair Tools and Ex10sions, a professional line of tape-in extensions. In 2020, Carolyn announced the launch of Be a 10 Cosmetics, the company’s expansion into the makeup industry. Carolyn joins me today to discuss how working as a hairstylist inspired her to launch and build It’s a 10 Haircare organically. She describes how she gave away free samples in the early days of the company to get the word out and how experiencing failure with her first business motivated her to keep going. She shares tips on buying out your business partner and explains why shareholder and operating agreements are essential. She also underscores the power of organic traction and passionate influencers and highlights the value of knowing your customers’ needs. “I believe in having people try, use, and love products and show it on YouTube. Organic passion behind products is the best way to drive people to your website.” - Carolyn Aronson This week on SocialFly’s Entreprenista Podcast: How Carolyn’s frustration with the hair product industry led to her founding It’s a 10The lessons she learned from failing her first businessWhy Carolyn didn’t have any qualms about starting another business after the failure of the firstHow contracts and shareholder agreements can help as a guide through challenging timesHer tips for buying out a business partnerCarolyn’s vision for the future of It’s a 10How having an Ecommerce platform allowed It’s a 10 to weather COVID-19Marketing tips for driving traffic to an Ecommerce siteWhat it’s like to be a woman of color in a male-dominated industryThe value of outsourcing and subcontractingCarolyn’s process for conceptualizing a product line and bringing them to lifeHer advice for women who want to start a product-based businessThe secrets to mastering the art of prioritization Our Favorite Quotes: “You don’t have to do it all by yourself. Find companies and vendors, and have multiple services under one roof so you aren’t scattering as much.” - Carolyn Aronson“Anytime you’re in business with someone, it’s crucial to have solid contracts and agreements. They can guide you on what should happen when others want something else to happen.” - Carolyn Aronson“When things get tough in business, network. Pick up the phone and ask for help, advice, and connections. That’s what helped me through hard times.” - Carolyn Aronson Connect with Carolyn Aronson: It’s a 10 HaircareIt's a 10 Haircare on LinkedInIt's a 10 Haircare on InstagramIt's a 10 Haircare on FacebookIt's a 10 Haircare on TwitterIt’s a 10 Haircare on YouTubeIt’s a 10 Haircare on PinterestCarolyn Aronson on LinkedInCarolyn Aronson on Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions,
8/6/202147 minutes, 34 seconds
Episode Artwork

From Underestimated to Unstoppable with Jamie Kern Lima of IT Cosmetics

When Jamie Lima started experiencing rosacea at her dream job as a TV anchor and couldn’t find a makeup brand with the right coverage, she decided she had to launch her own line. After drafting a business plan on her honeymoon, she launched IT cosmetics, and the rest is history. Today, Jamie shares how she built her brand through pure grit and perseverance and finally sold it for $1.2 billion to L’Oreal. She also gives us a sneak peek into her new book, Believe IT: How to Go From Underestimated to Unstoppable. Jamie shares how she overcame self-doubt and finally decided to trust the feeling in her gut. She talks about the early days of building IT Cosmetics, including a funny story about her middle name. She shares her experience raising money and the lessons she’s learned from it. She explains why feedback is a gift and rejection is protection, and finally, she shares how she juggled running her business and becoming a mother after ten years of infertility. “When you are an entreprenista, you are one of the brave ones.” - Jamia Lima This week on SocialFly’s Entreprenista Podcast: Jamie’s new bookThe early days of IT CosmeticsThe experience of raising moneyThe value of feedbackJamie’s work-life balance Connect with Jamie: Jamie on InstagramBelieve IT: How to Go From Underestimated to Unstoppable Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Getting Into eCommerce? Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running. By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business. You’ll hear real case studies from entreprenistas and so much more. Shopify is also giving entreprenistas a 30-day free trial to launch your online store! Plus, when you attend the events you’ll be entered to win a free website store build valued at over $2500. So head over to entreprenista.
7/30/202135 minutes, 8 seconds
Episode Artwork

Aiming for Harmony with Atlee Clark of Shopify & Pika Layers

After climbing the ranks of Shopify, Atlee Clark was inspired to take the leap to launch her own business, Pika Layers. You’re about to hear how she manages her day-to-day as the Director of Operations at Shopify’s shopping assistant app while scaling her own business and making time for her family.  Today, Atlee talks about how she does it all. She shares how easy it is to build your own e-commerce business on Shopify. She talks about how her role at the company has evolved over the past seven years, and she offers her best tip for knowing if you’re in the right role. She discusses her experience with her company’s pivot to becoming a fully remote business and shares her best tips for making this a success. She shares what inspired her to take the leap to start her own business and offers her best tips for managing a corporate career while also building her own business. Finally, she explains why it’s more rewarding to aim for harmony than for balance. “Calm down. Take a breath. There’s lots of time. There’s lots of opportunities.” - Atlee Clark This week on SocialFly’s Entreprenista Podcast: The power of patienceBeing willing to try things and willing to shut them downJuggling it all and the power of schedulingSetting up and running an e-commerce businessAtlee’s favorite company she’s invested in Connect with Atlee: Atlee on TwitterAtlee on InstagramPika Layers on TwitterPika Layers on InstagramPika Layers on FacebookPika LayersBackbone Angels Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Getting Into eCommerce? Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running. By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business. You’ll hear real case studies from entreprenistas and so much more. Shopify is also giving entreprenistas a 30-day free trial to launch your online store! Plus,
7/23/202154 minutes, 23 seconds
Episode Artwork

Persistence and Spirits with Carin Luna-Ostaseski of SIA Scotch Whiskey

When Carin Luna-Ostaseski discovered the world of scotch, she realized it was full of preconceived notions and decided she wanted to create an inclusive brand that changed people’s opinions about it. She built SIA focusing on creating a flavor profile that was unique and destructive, and she hit the ground running with grit, the determination to make an impact, and a successful Kickstarter campaign. Today, Carin looks back on her journey and shares the biggest lessons she’s learned over the years, as well as exciting news about the launch of The Entrepreneurial Spirit Fund by SIA Scotch, a $250,000 grant program in partnership with Hello Alice to support entrepreneurs of color. Carin shares how she pivoted from being a graphic designer for twenty years to launching her own brand, as well as her experience getting into the scotch industry and the power of networking. She talks about how she created a unique flavor profile that so many love, and she shares everything you need to know about launching a Kickstarter. “Each no [is] almost like a checkpoint to make you decide: is this important to me? How badly do I want this? Is this gonna stop me, or is this gonna motivate me to keep going?” - Carin Luna-Ostaseski This week on SocialFly’s Entreprenista Podcast: Making the leap from a steady job into the unknownRecommendations for starting a spirits companyThe power of persistence in the face of rejectionLaunching a KickstarterThe Entrepreneurial Spirit Fund Connect with : The Entrepreneurial Spirit Fund by SIA Scotch - Enter by August 10 for a chance to win a $10,000 grantSia Scotch Whiskey on InstagramSia Scotch Whiskey on ReserveBar Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Getting Into eCommerce? Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running. By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business.
7/16/202150 minutes, 46 seconds
Episode Artwork

Building a World-Changing Startup with Cindy Gallop

Cindy Gallop is the creator of MakeLoveNotPorn, the world’s first and only user-generated, human curated social sex video-sharing platform. Cindy believes that normalizing and socializing sex makes it easier for others to talk about it openly and honestly and promotes consent, communication, and strong sexual values and behaviors. Cindy is a brand and business innovator, consultant, coach, and keynote speaker as well as a Board Advisor for multiple organizations including Handi, Awkward Essentials, and Pomp and Whimsy. Cindy joins us today to discuss how she is creating the safest adult video streaming platform on the internet while combatting rape culture - one video at a time. She shares what inspired her to create MakeLoveNotPorn and the mission and values that continue to drive her. We discuss how her platform helps people worldwide talk openly about sex and the challenges she faced when working to secure venture capital and advertisers. We also discuss her perspective on the “No Hour Work Week” and why she believes female entrepreneurs need ‘champions’ instead of mentors. “We don’t have enough role models in society for women (and men) that demonstrate that you can live your life very differently to the way that you’re expected to and still be amazingly happy.” - Cindy Gallop This week on SocialFly’s Entreprenista Podcast: Cindy’s career journey and what inspired her to launch MakeLoveNotPorn The global social issue Cindy aims to address through her platformCindy’s mission with the MakeLoveNotPorn platform and how she hopes to normalize and socialize sex in societyThe difference between MakeLoveNotPorn and other social media and adult video streaming platformsThe biggest challenges Cindy faced when launching the platformThe ‘creator economy’ and how Cindy designed her revenue-share model to democratize access to income for content creatorsHow the MakeLoveNotPorn revenue-sharing model helped content creators maintain their lifestyles through the COVID-19 pandemicThe fundraising process Cindy uses to raise money for the platform and the challenges she faces when seeking investors and advertisersHow the platform has helped users boost their self-confidence, enhanced their sexual self-esteem, and transform their intimate relationshipsCindy’s passion for empowering women and her perspective on Tim Ferriss’ 4 Hour Work WeekThe difference between “champions” and “mentors” and why Cindy believes female entrepreneurs need more champions Resources Mentioned: Genius Scan App Connect with Cindy Gallop: MakeLoveNotPornCindy Gallop Official WebsitePodcast: The Social Sex RevolutionMakeLoveNotPorn on LinkedInMakeLoveNotPorn on InstagramMakeLoveNotPorn on FacebookMakeLoveNotPorn on TwitterCindy Gallop on LinkedInCindy Gallop on Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business,
7/9/202159 minutes, 5 seconds
Episode Artwork

Staying Ahead of the Curve with Kate Kimmerle of Snaproducts & Miss Spa

Kate Kimmerle, the first entrepreneur to bring sheet masks from South Korea to the United States, has been ahead of every skincare and beauty trend. She is the founder and CEO of Snaproducts and the creator of the iconic Miss Spa product line. In this episode, Kate shares her journey founding Snaproducts and how she managed to land her iconic Miss Spa product line in some of the biggest retailers across the country. She explains how she stays ahead of the curve and knows which trends will take off in the United States. She discusses the experience of running a private label business and the process of developing products. She shares her experience bootstrapping and why she decided not to raise funding, and she gives the inside scoop on making big pitches to retailers. She shares the lessons she’s learned along the way, and she offers her biggest tips for pricing products, explaining why this is such a challenge. “Trends come and go. Ideas come and go. But no matter what, if you feel passionate about something, you'll always be able to sell it and feel good about it and nurture it and feed it. And that, to me, is what it’s all about.” - Kate Kimmerle This week on SocialFly’s Entreprenista Podcast: Staying ahead of the curve and predicting the futureRunning a private label businessThe product development processMaking a big pitchTips for product pricing Connect with Kate: Miss SpaM Skin CareNaturally Good For You Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators.
7/2/202155 minutes, 35 seconds
Episode Artwork

From Ice Cream to Breadwinning with Bethanie Baynes, Director of Strategic Partnerships at Google and Founder of Breadwinning Women

After being drawn to the company by a promise of free ice cream seventeen years ago, Bethanie Baynes is now Google’s Director of Strategic Partnerships. She is also the founder of Breadwinning Women and the host of the Working Wife, Happy Life podcast. Today, Bethanie joins us to share how she climbed the corporate ladder over the years by establishing and nurturing relationships and how she’s giving back with Breadwinning Women. She talks about the community she wishes she had when she first started at Google and the career-changing piece of advice her first manager at Google ever gave her. She discusses the difference between being reactive and proactive in an interview and shares impactful ways you can share your accomplishments with your manager. She also discusses how you can make running your own business and being the breadwinner work for you. “People make different choices in life that lead to different outcomes. It doesn’t mean they’re better or worse. It’s just why people are interesting, and that’s why life is interesting.” - Bethanie Baynes This week on SocialFly’s Entreprenista Podcast: Being the breadwinner for your familyClimbing the corporate ladderThe importance of relationshipsHow to be proactive in an interviewThe value of unique experiences Connect with Bethanie Bethanie’s LinkedInBethanie’s InstagramWorking Wife, Happy Life Podcast on Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus, we’re giving our listeners 30% off the course!
6/25/202155 minutes, 27 seconds
Episode Artwork

Nothing Ventured, Nothing Gained with Elizabeth Edwards of H Venture Partners

Focus is the key to success. Do one thing, and do it well. This is the mantra that has lead Elizabeth Edwards throughout her incredible journey. Her path has taken her from scrubbing bathrooms as a child to being hired for her first job in strategy and operations at Deloitte to launching H Venture Partners, one of the world’s only female-founded and controlled venture funds. Today, Elizabeth shares her story, which has involved investing in some of today’s biggest consumer brands. She gives her input on why you should always ask for what you want and shares her best tips for knowing you made the right decision. She shares why she loves investing in women, as well as some of her favorite investments--from beauty to baby products. She shares her criteria for the types of companies that she invests in, as well as her insights on why some companies have a hard time getting funded. “Time kills all deals. It doesn’t matter how much people like you.” - Elizabeth Edwards This week on SocialFly’s Entreprenista Podcast: Why everyone can be an entrepreneurWhat Elizabeth has learned from her mentorsWhy you can’t wait when it comes to making a dealThe importance of asking for what you wantElizabeth’s favorite investments she’s made Connect with Elizabeth Elizabeth’s TwitterElizabeth’s LinkedInElizabeth’s InstagramH Venture websiteH Venture Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus, we’re giving our listeners 30% off the course! Visit entreprenista.
6/21/202159 minutes, 59 seconds
Episode Artwork

Family and Feminism with Lena Graham-Morris of Horus Construction Services

Over the past couple of years, we’ve shared many stories of female entreprenistas who are making an impact, and this time, we’re speaking with a fourth-generation entreprenista. Lena Graham-Morris is currently the Vice President at Horus Construction Services. She grew up in the family business and is now playing an essential role in growing and scaling the company. Today, Lena joins me to share the biggest lessons she’s learned over the years--everything from figuring out what you rock at to approaching difficult business conversations well. She shares her best tips on secession planning and what she has learned during the process. She shares how she acts as facilitator and mediator at Horus Construction Services, and she notes the importance of bringing in outside resources. She explains the company’s tried and true hiring process and shares how you can apply this to your business. She also tells why she is involved with a novel organization and shares an exciting announcement. “We cannot tame the beast of our business and the beast of our life if we have not conquered some of those other things going on.” - Lena Graham-Morris This week on SocialFly’s Entreprenista Podcast: Lena’s biggest lessonsThe role of facilitator and mediatorThe value of outside resourcesHorus’s hiring processSome exciting news Connect with Lena Lena’s InstagramLena’s FacebookThe She-LUTIONS PodcastShe-LUTIONS on Instagram Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus,
6/11/202149 minutes, 48 seconds
Episode Artwork

From Actress to CEO with Cooper Harris of Klickly

From actress to tech CEO, Cooper Harris has forged a path unlike any other we’ve heard on the podcast. After her personal experience with online shopping led her to realize there had to be an easier way to purchase products with just a few clicks, she launched Klickly, a smart commerce engine that powers impulse payment online. Today, Cooper shares her story. We talk about how Klickly is destructing the ecommerce space, and she offers her best tips for fundraising. Cooper shares how her training as an actress prepared her to be a CEO, as well as how her trailblazing grandmother has been an influential presence in her life. She offers her best tips for raising capital and explains why doing market research is essential. She shares what she wishes she had done differently when she started fundraising, as well as her experience and knowledge with biohacking and how it has improved her life. “I wish that I had not insisted on doing everything myself by myself, frankly. It would have sped up the process and perhaps yielded less burnout in those early days.” - Cooper Harris This week on SocialFly’s Entreprenista Podcast: The link between acting and being a CEOTips for raising capitalThe importance of market researchBiohackingWorking with family Connect with Cooper Cooper's InstagramCooper's TwitterKlickly Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Applications open on May 2! Head over to entreprenista.com/theleagueentreprenista.com/theleague to apply today, and use the code Podcast for $100 off your yearly enrollment. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators.
6/4/202149 minutes, 28 seconds
Episode Artwork

Building Your Brand with Tezza Barton of the Tezza App

With over 1.3 million followers on Instagram and a viral photo editing app, Tezza Barton is one of the leading voices in the fashion and lifestyle space today. Her brand includes her app, collage kits, and so much more. In this episode, you’ll hear how Tezza got started in content creation, built authentic partnerships with some of today’s most exciting brands, and is growing her own brand. She shares her experience growing up in an artistic family and falling in love with photography. She talks about how she started building her community in the early days and shares tactics you can use to grow yours. She offers a behind-the-scenes peek at the building of her app, and she discusses how she powered through very difficult times. She offers tips for brands wanting to work with influencers like herself, as well as her best strategies for creating content that converts. “Our goal is to help everyone discover their inner artist and feel their creative self come to life.” - Tezza Barton This week on SocialFly’s Entreprenista Podcast: Tezza’s storyWhat goes into content creationPublishing your first bookHow Tezza manages her timeThe Tezza brand and what it includesNavigating brand collaborations Mentioned Resources InstaStyle by Tezza Barton Connect with Tezza Tezza's InstagramTezza App InstagramLello Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Applications open on May 2! Head over to entreprenista.com/theleagueentreprenista.com/theleague to apply today,
5/28/202148 minutes, 11 seconds
Episode Artwork

Why failing more should be your goal with Susan Danziger, Founder of Eutopia Holdings

Susan Danziger launched her first business to solve a problem she saw, and she hasn’t stopped since. From making books accessible on your commute to combating the climate crisis with Wally Farms, Susan is a serial entrepreneur and investor with a deep drive to positively impact her community. Today, Susan shares her story. She tells the lessons she’s learned building her businesses and offers tips for raising capital. Susan describes how she built the DailyLit, Wally Farms, and Spark of Hudson, among her many other ventures. She explains why you shouldn’t be using your inbox as a to-do list and shares her experience transitioning to being an investor, as well as her best tips for raising capital virtually in 2021. She notes the cruciality of building your network before starting the fundraising, and she gives some tips for making 30 connections a day. She emphasizes the value of execution and shares what her typical day looks like, noting how it has changed since this time last year. She explains why failing more should be your goal, and she shares ways to get comfortable with the idea of failing. She also gives tips for catching an investor’s attention, presenting a pitch over Zoom, and avoiding Zoom fatigue.  “If you’re not failing constantly, then you’re not trying hard enough...If you’re getting rejected, that’s a good thing, because it means you’re shooting for things.” - Susan Danziger This week on SocialFly’s Entreprenista Podcast: Lessons from a serial entrepreneurBeing and pitching to an investorRaising capital virtuallyThe importance of building a network before fundraisingWhy failure is a good thing Connect with Susan TwitterInstagram Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus, we’re giving our listeners 30% off the course! Visit entreprenista.com/ecornell and use code Success30 to get your eCornell certificate for just $2,520! Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections,
5/24/202147 minutes, 3 seconds
Episode Artwork

Climbing the Corporate Ladder with Leah Wyar of Dotdash

Leah Wyar was recruited as a young college graduate by Cosmopolitan, and since then she’s made her way to numerous top positions at other companies and magazines, such as Hearst. She currently holds the positions of SVP and General Manager at Dotdash, a company that includes brands like Byrdie and Brides. Today, Leah shares her story. She talks about how she successfully climbed the corporate ladder by leading with kindness, understanding the psychology of team culture, and translating her skills from print to digital channels. She shares lessons she’s learned over the years, as well as the mantra that has inspired her throughout her career. She offers her best tips on getting noticed and promoted in the workplace, and she introduces the concept of calendar hygiene. She touches on her experience working at Hearst and what it taught her, and she shares how she tries to achieve a work-life balance raising three kids. “What I could corely bring to them was what I was very honest about in the interview. And if you like me, you like me, and if you don’t, you don’t. But let’s know that up-front, because I’m never going to sell you a false version of myself.” - Leah Wyar This week on SocialFly’s Entreprenista Podcast: The psychology of team cultureWhy you need to be up-front and honestThe meaning and importance of calendar hygieneLeah’s mantraWork-life balance Resources mentioned DigiCards Connect with Leah Leah’s InstagramBridesByrdie Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus, we’re giving our listeners 30% off the course! Visit entreprenista.com/ecornell and use code Success30 to get your eCornell certificate for just $2,520! Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,
5/17/202153 minutes, 52 seconds
Episode Artwork

Meditation and Dedication with Sarah McDevitt of Core

After facing a period of anxiety at the start of a new demanding job, Sarah McDevitt discovered meditation and the transformative power it had in shifting her mindset and helping her cope with stress. This experience inspired her to launch Core, a personal meditation trainer that uses dynamic vibrations to help you stay focused. Today, Sarah joins us to share her experience building Core. She talks about how shifting her mindset changed her fundraising experience and why a single thing won’t ever make or break a business. She discusses her background with meditation and shares how it helped her navigate a stressful time in her life. She shares how she deals with failure and what she believes it ultimately means. She shares how Core has implemented a work culture that encourages its employees to bring their whole self to work. She talks about why she reminds herself that, while she is the CEO of Core, Core does not represent her whole identity. She also discusses the importance of owning how you want to impact the world. “One of the things I’ve learned is to be extremely direct about the ask at the end of a pitch. And it’s less like, ‘So, will you give us money?’ It’s more, ‘Are you going to join this journey?’” - Sarah McDevitt This week on SocialFly’s Entreprenista Podcast: The transformative power of meditation in Sarah’s lifeHow Sarah built Core from the ground upHow and how not to pitchDealing with failureHow Sarah tries to bring her whole self to everything she does Resources mentioned DigiCards Connect with Sarah Core Website - Use promo code Entreprenista for $20 off Core Premium!Core InstagramCore Twitter Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Applications open on May 2! Head over to entreprenista.com/theleagueentreprenista.com/theleague to apply today, and use the code Podcast for $100 off your yearly enrollment. We can’t wait to welcome you, support you, and be part of your business journey! Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
5/10/202142 minutes, 26 seconds
Episode Artwork

Partnerships and Blowouts with Alli Webb of Drybar

Alli Webb kicked off her Entreprenista journey when she took her thriving mobile blowout business she had launched as a side hustle and turned it into the Drybar empire we all know today. You’re about to hear not only the inspiring story of how she made luxurious blowouts accessible to everyone, but also how she is now building her two latest ventures: Squeeze, a disruptive massage salon chain, and Becket + Quill, a DTC jewelry brand that offers high-end designs and materials at an affordable price. Today, you’ll hear about the early days of Drybar and how Alli first started her mobile blowout business to solve a personal struggle. She shares her experience partnering with her brother for both Drybar and Squeeze, offering her best tips for working with family. She talks about managing the explosive growth of Drybar and the process of starting a second business. She shares the story behind Beckett + Quill and how they are destructing the space. She shares the secret sauce behind building successful partnerships. Finally, she notes the importance of leading with kindness and posturing an environment where your team feels empowered. “Make your own path. Find your own way...There are many, many different ways to find success and to become a leader.” - Alli Webb This week on SocialFly’s Entreprenista Podcast: The story behind DrybarWorking with familyTips for partnershipsEmpowering your teamThe importance of kindnessThe value of doing what you love Resources mentioned StripeDigiCards Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Applications open on May 2! Head over to entreprenista.com/theleague to apply today, and use the code Podcast for $100 off your yearly enrollment. We can’t wait to welcome you, support you, and be part of your business journey! Gee, Thanks! Have you ever bought something that you want to tell everyone about? The perfect pair of slippers, the best pair of tweezers you’ve ever used, an inexpensive kitchen tool you can’t believe you ever lived without?  Same. That’s why we love listening to Gee Thanks, Just Bought It, the podcast where fun guests come on every Friday to talk about their best and favorite purchases and then tell you how and where you can buy them for yourself! Hosted by author Caroline Moss, each episode is packed with fun conversations, great banter, and all the shopping 411 you could ever need. The podcast airs every Friday, and many episodes air on Tuesdays. Follow them on Instagram and Facebook! Say “Hello!
5/3/202156 minutes, 1 second
Episode Artwork

Passion and Parenting with Bethany Braun-Silva of What to Expect

Bethany Braun-Silva’s first pregnancy inspired her to kick off her writing career in the parenting space, and she quickly realized she had unique stories and content to share with parents across the country. From being the editor for parenting.com to leading strategy at What to Expect, Bethany’s career story is full of perseverance, grit, and positive thinking. Today, you’ll hear how Bethany climbed the ranks throughout the years and the different ways 2020 encouraged her to slow down and find balance. She shares how she made her mark in the media industry and some stories from her early days. She discusses how the pandemic impacted her role at Parenting. She shares her proudest moment from the past year and notes why she is approaching 2021 with a different attitude. She discusses the process of learning that, when something doesn’t feel right, it probably isn’t. She notes the importance of carving out time to pursue your passions outside of work. She explains how she is positioning herself as a thought leader on Clubhouse and how you can get started too. She notes the value of raising your kids as they are rather than as you want them to be, and finally, she shares why you should go after what drives you. “It’s all part of being authentically who you are.” - Bethany Braun-Silva This week on SocialFly’s Entreprenista Podcast: Bethany’s storyGoing with the option that feels rightThe impact of the pandemicRaising your kids as they areThe importance of pursuing your passions outside of work Connect with Bethany Bethany’s InstagramBethany’s ClubhouseWhat to Expect WebsiteWhat to Expect InstagramWhat to Expect Facebook Gee, Thanks! Have you ever bought something that you want to tell everyone about? The perfect pair of slippers, the best pair of tweezers you’ve ever used, an inexpensive kitchen tool you can’t believe you ever lived without?  Same. That’s why we love listening to Gee Thanks, Just Bought It, the podcast where fun guests come on every Friday to talk about their best and favorite purchases and then tell you how and where you can buy them for yourself! Hosted by author Caroline Moss, each episode is packed with fun conversations, great banter, and all the shopping 411 you could ever need. The podcast airs every Friday, and many episodes air on Tuesdays. Follow them on Instagram and Facebook! Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service.
4/26/202151 minutes, 56 seconds
Episode Artwork

How Positivity and Hope Overcame Infertility, Loss, and a Challenging Pregnancy with Stephanie Cartin

As we’re all experiencing a challenging time, one of the things we all need is a sense of hope and a reminder of the power of positive thinking. Many of you may be aware of my experience with the challenges of infertility, pregnancy, loss, and then the birth of my daughter, Mollie Hope. Today, in a special episode, I share the full story in a conversation with Randi Zinn, founder of Beyond Mom and host of the Going Beyond podcast In this episode, I sit down with Randi to share my fertility story. I talk about how, early on, I knew I wanted to be a mom. I discuss the different diagnoses I received throughout my journey, and I talk about the importance of treating the conditions that inhibit your fertility instead of simply trying to work around them. I talk about how sharing my story on social media empowered me and helped me to connect with an amazing support system, without which Mollie wouldn’t have made it. I note the importance of listening to your intuition, and I share the experience of the surgery I underwent to try to save both of my babies. I share the story of how Mollie was finally born, and I talk about the mentality of asking how I can turn every trial into something positive. “If there’s a way to help other people through my experience and my journey, that’s all I want to do.” - Stephanie Cartin This week on SocialFly’s Entreprenista Podcast: Stephanie’s experiences with different reproductive doctorsThe problem of putting business before people in the medical professionHow sharing her story through social media empowered Stephanie and helped her connect with people who walked her through her journeyListening to your intuitionFinding your voiceThe power of social mediaThe peace that comes from knowing you’ve done all you couldTurning trials into positivesThe power of women banding together Resources mentioned DigiCardsThe Going Beyond Movement Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
4/19/20211 hour, 25 minutes, 7 seconds
Episode Artwork

Reaching for Excellence with Bea Dixon of The Honey Pot Compan‪y‬

Bea Dixon struggled with bacterial vaginosis for almost a year and went to all kinds of doctors and products to heal it. It wasn’t until she connected with her late grandmother, whom she had never met, in a dream that she found her cure. Her grandmother gave her a recipe on a piece of paper and told her to memorize it, and when Bea woke up and made the formula, she found it was the miracle product she had been looking for. This formula was the first product sold by her business, The Honey Pot Company. Today, Bea joins us to share her experience. She emphasizes the importance of grit and focus, and she shares her experience raising venture capital, explaining why you don’t always need it. She talks about the value of going with the flow and why entrepreneurship is never as glamorous as it looks on social media. Bea shares her early challenges in growing the company and how her past experience taught her to juggle all of the jobs that come with being an entreprenista. She talks about why she doesn’t like to dwell on mistakes but is instead grateful for them, as well as the importance of only focusing on what you control. She discusses how her vision for the company has changed over the years and why investing in your team is incredibly important, especially when you’re growing fast. She also shares how her role has evolved over the years. “If I’m not reaching for excellence, what the fuck am I doing?” Bea Dixon This week on SocialFly’s Entreprenista Podcast: The story that led her to found The Honey Pot CompanyThe importance of being open to finding business ideas everywhereWhy you need to make sure your product works for others as opposed to just yourselfKnowing how to treat customersJuggling many jobs and roles Resources mentioned DigiCards Connect with Bea The Honey Pot Company WebsiteThe Honey Pot Company Store LocatorBea’s InstagramBea’s Twitter Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts...
4/12/202150 minutes, 57 seconds
Episode Artwork

From Bachelorette to Businesswoman with TV & Social Media Personality Ashley Iaconett‪i‬

Ashley Iaconetti got her Masters from Syracuse in broadcasting, but when she was cast on The Bachelor back in 2015 she didn’t know the show would turn her into one of the OG Instagram influencers and give her an audience that she’s still growing. Today, she’s built a business around her social following of over a million engaged fans by sharing raw and authentic moments in her life. She also co-hosts two podcasts. Today, she joins us to talk about why she thinks living with a relatable image has been the key to her success. She shares how she recorded a unique audition tape for the bachelor and how she felt when she got the acceptance call. She talks about how she started building her brand and growing her audience after leaving The Bachelor. She discusses why she steers clear of showing a curated and polished image of herself on social media, as well as why it’s beneficial to say yes to everything when you’re just starting out. She notes the importance of asking, no matter how far-fetched what you’re asking for seems. She shares why it’s okay to do things for free, and she discusses big life transitions that are coming up in the near future and what is next for both her and Jared. “There are two rules I live by when it comes to business: early on, say yes to everything; and just ask.” Ashley Iaconetti This week on SocialFly’s Entreprenista Podcast: Ashley’s journey to and beyond The BachelorWhy it’s okay to do things for free sometimesWhy you don’t need an agent for everythingAshley’s podcasts and her tips for starting oneWhy you should always ask Resources mentioned DigiCardsOpenfit Connect with Ashley Ashley’s InstagramI Don't Get ItThe Ben & Ashley I Almost Famous Podcast Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across s...
4/5/202147 minutes, 49 seconds
Episode Artwork

Strong Female Leadership with Gregg Renfrew of Beautycounter

Gregg Renfrew launched Beautycounter without any experience in the beauty industry but with a fierce desire to make clean beauty as accessible as possible. Today, with over 60,000 independent consultants, Beautycounter is taking the world of beauty by storm with locations on both coasts, and Gregg joins us to share the story of how it all started. Today, you’ll hear how Gregg started Beautycounter without any experience in the beauty industry. She talks about how Beautycounter coined the term “clean beauty” and why this is so important to her mission. She discusses the importance of surrounding yourself with people who are passionate about your mission rather than experts. She shares the process of raising money for Beautycounter, as well as what she would do differently next time. She reviews her evolution as a leader over the years and how the pandemic has impacted her company culture, as well as the ways in which it has allowed her to lean into her people’s strengths. She talks about exciting recent launches and how the company is leaning into live stream shopping. She tells how you can get involved with Beautycounter and discover their products. She shares stories about the mentors that have guided her over the years and discusses why it’s such an incredible asset to be a woman in business. Gregg shares how she’s developed a new D2C model that’s fueled by the power of their community. She ends by noting that nothing replaces hard work. “I can own my strengths and my vulnerabilities, and it doesn’t make me a tough bitch. It actually makes me a strong leader.” - Gregg Renfrew This week on SocialFly’s Entreprenista Podcast: Why you should be picky about where you ask for capitalWhy expertise will only take you so farBeing okay with not making everyone happyWhy everyone on your team should be sold on your missionWhy nothing replaces hard work Resources mentioned DigiCards Connect with Gregg Gregg’s InstagramBeautycounter WebsiteBeautycounter Store LocationsBeautycounter Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female fou...
3/29/202149 minutes, 7 seconds
Episode Artwork

The Only Woman in the Room with Allie Kelly of JazzHR

Allie Kelly began her career in construction and architectural engineering. When she made the decision to move to something she was more passionate about, she joined the marketing team at Stein Eriksen Lodge. Since then, she has held various marketing positions at Lionbridge, SnapApp, and Attivio. In 2016, she took the position of CMO at JazzHR as the only female executive in the room and was tasked with helping the company thrive after a challenging rebrand. Today, Allie joins the show to share the incredible impact she has made by implementing cutting-edge marketing strategies, cultivating an employee-led culture, and introducing powerful changes such as a new maternity leave policy. She talks about how JazzHR has become the most intuitive job applicant tracking platform on the market today, as well as how she has been a part of its success. She shares how her previous roles led to JazzHR and why her non-traditional background made her the ideal candidate. She discusses how her biggest driver is building new processes within organizations and gives her best tips for job seekers looking to catch the attention of recruiters in 2021. She offers her experience being the only female executive in the room and her tips for listeners in the same situation. Allie also shares her best advice for balancing motherhood and your career and tells why her husband is a huge part of her success. She ends by sharing a special offer to try JazzHR for yourself. “The pressure that I feel is the pressure that I put on myself.” Allie Kelly This week on SocialFly’s Entreprenista Podcast: How to handle being the only woman in the roomWhat Kelly has learned from her non-traditional backgroundThe importance of building new processes within the organizationThe benefits of an employee-led cultureAllie’s tips for catching the attention of recruiters Resources mentioned DigiCards Connect with Allie Allie's LinkedInCompany WebsiteCompany LinkedInCompany TwitterCompany Facebook Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders.
3/22/202144 minutes, 57 seconds
Episode Artwork

Getting Back Up with Hilary Coles of Hims & Her‪s‬

Hilary Coles launched Hims & Hers when, after moving from Canada to the US, she discovered that navigating the healthcare system isn’t nearly as simple as it could be. Through the companies, she has helped destigmatize both physical and mental health issues. She built the two brands from the ground up, and through them she continues to make the experience of booking a doctor’s visit as accessible as possible across the country as telemedicine becomes the new norm. Today you’ll hear how Hilary’s personal experience in healthcare impacted her decision to launch Hims & Hers. She discusses the magical experience of launching Hims, as well as one of the biggest challenges. She shares her most crucial piece of advice for making important decisions, noting that more urgent decisions require more deliberate consideration, not less. She talks about how Hims & Hers have pivoted over the past year to better meet the needs of customers. She shares exclusive insights into her exciting upcoming haircare collaboration and also tells how she’s staying grounded this year. “Taking care of yourself changes the way you think about your future. It changes everything about yourself.” This week on SocialFly’s Entreprenista Podcast: How getting comfortable with a lot of responsibility helps instill a can-do attitudeWhy high-pressure decisions need more thought behind them, not lessThe importance of being transparent with your teamTools to keep collaboration strongThe importance of getting up more times than you get knocked downLeaning into your strengths instead of focusing on compensating for your weaknesses Resources mentioned DigiCardsMonday.com Connect with Hilary Hims websiteHers websiteHilary’s TwitterHilary's Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across s...
3/15/202147 minutes, 39 seconds
Episode Artwork

Staying True to Yourself with Julie Rice of Inner Beauty

Julie Rice discovered her passion for makeup as a teen when she found the Clinique Counter at Nordstrom. She was trained at FIT and began working at a makeup counter, but when she was diagnosed with multiple sclerosis just five days before her wedding, she became attuned to the importance of health. She launched Inner Beauty, a clean cosmetics brand whose products are free of harmful chemicals. Today, Inner Beauty is quickly becoming a major beauty brand that you’ll be able to find soon at major retailers. Through her company, Julie is spreading the word about clean products and the importance of taking care of yourself. Today, Julie joins the show to talk about her journey from working at a makeup counter to growing Inner Beauty and getting her brand into the retailer of her dreams. She shares how her experience being diagnosed with multiple sclerosis led to her desire to create a cosmetics line that was free of harmful ingredients. She offers key advice for listeners who want to start their own beauty business and shares some exciting news about her company. She talks about how she makes working at home work for her and how she makes time for her family. She gives the biggest lesson she has learned over the years and shares how she manages her chronic illness with her busy entreprenista lifestyle. “Do whatever it takes to get it done, and don’t forget to do it with love, passion, and purpose.” This week on SocialFly’s Entreprenista Podcast: Julie’s experience at the FIT programHow Inner Beauty is different from the other clean beauty companiesWhy every product coming out of her company has to be good enough for JulieFinding a reason for every obstacle that comes your wayThe perks of starting the day earlyThe importance of self-care Connect with Julie Inner Beauty Cosmetics - Use the code Entreprenista20 for 20% off your first order!Inner Beauty Instagram Work Party! From the offices of Create and Cultivate, I’m Jaclyn Johnson, the host of Work Party, a podcast for ambitious women looking to create and cultivate the career of their dreams. It’s paving the way for a new generation of women, women who are redefining the meaning of work on their own terms. Every Wednesday we bring in leading female powerhouses for real talk and BS-free advice on building your business. You’ll hear from female founders, CEOs, entrepreneurs, creatives, and so many other badass ladies. Are you ready to create and cultivate the career of your dreams? Then tune into Work Party! Be sure to subscribe to the show so you’ll never miss an episode. Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch!
3/8/202144 minutes, 15 seconds
Episode Artwork

Real Talk with Ashley Hearon-Smith and Keri Setar‪o‬

Ashley Hearon-Smith and Keri Setaro have two things in common: they both have backgrounds in entertainment and they’re both hustlers. They met when they were recruited to play best friends for the Scary Mommy podcast and quickly became the real thing. Recently they started their current podcast, Momtourage, where they talk about the mom life. They’re also building a media company from the ground up. Today, they join the show to talk about their story and the lessons they’ve learned from it. They discuss the importance of hustling right away and the value of having a talk about ground rules before getting into anything with someone. They talk about how they found out what they really wanted to do with their skills. They give tips for starting your own podcast and note the importance of consistency--in both format and quality--when releasing content. “The universe provides when you show up. It does not provide when you don’t show up.” - Keri Setaro This week on SocialFly’s Entreprenista Podcast: The importance of learning how to do everything in your company from the ground upThe value of communicationSetting clear boundaries before the shit hits the fanTips for starting a podcastSaying what you really want to sayThe importance of showing up Connect with Ashley and Keri MomtourageMomtourage FacebookMomtourage InstagramMomtourage Tik TokMomtourage YouTube Work Party! From the offices of Create and Cultivate, I’m Jaclyn Johnson, the host of Work Party, a podcast for ambitious women looking to create and cultivate the career of their dreams. It’s paving the way for a new generation of women, women who are redefining the meaning of work on their own terms. Every Wednesday we bring in leading female powerhouses for real talk and BS-free advice on building your business. You’ll hear from female founders, CEOs, entrepreneurs, creatives, and so many other badass ladies. Are you ready to create and cultivate the career of your dreams? Then tune into Work Party! Be sure to subscribe to the show so you’ll never miss an episode. Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entre...
3/1/202151 minutes, 48 seconds
Episode Artwork

Building a Makeup Empire with Wende Zomnir

Wende Zomnir began her career in marketing at the Leo Burnett Company. She loved it, but she hated the cold in Chicago. She moved to California where she continued working in marketing, but struggled to find fulfillment in her new job. She wanted to create and to be her own boss, so she started Urban Decay, where she set out to change how women look in makeup and brought her own spin to the world of color cosmetics. Today, Wende joins us to talk about how she grew Urban Decay into the global beauty empire it is today through smart marketing tactics, groundbreaking formulas, and iconic products. She talks about how she discovered a passion for makeup at an early age and how her partnership with Sandy Lerner would change the color cosmetics industry. She tells about the early days of Urban Decay, and how they marketed their brand in a time before social media. She explains how she first built her team and shares her favorite interview question that helps her determine if someone is the right fit for the job. She talks about the impact of COVID-19 on her business, including the acceleration of virtual try ons. She shares her experience selling Urban Decay and talks about why she wishes she had predicted the bumps in the road that came with the transition. She explains how getting acquired helped Urban Decay reach its goal of becoming a global brand. She talks about balancing motherhood and business-building, and she takes some time to recognize the mentors that have helped her along the way. She fends off a rapid-fire Q&A and shares some tips for successfully striking a healthy work-life balance, noting the importance of making constant tiny adjustments. “It's really easy as you get into makeup--it's a creative field--to be artistic, to want to be self-expressive, to put the brand out there. But it's also a business, so it's really important to run it like a business.” This week on SocialFly’s Entreprenista Podcast: Finding the balance between diving into your work and letting it become an obsessionThe work-life balanceThe Covid impactCoping with the unexpectedThe importance of surrounding yourself with people whose strengths balance out your weaknesses Connect with Wende Wende's InstagramWende's FacebookUrban Decay products at Sephora  Work Party! From the offices of Create and Cultivate, I’m Jaclyn Johnson, the host of Work Party, a podcast for ambitious women looking to create and cultivate the career of their dreams. It’s paving the way for a new generation of women, women who are redefining the meaning of work on their own terms. Every Wednesday we bring in leading female powerhouses for real talk and BS-free advice on building your business. You’ll hear from female founders, CEOs, entrepreneurs, creatives, and so many other badass ladies. Are you ready to create and cultivate the career of your dreams? Then tune into Work Party! Be sure to subscribe to the show so you’ll never miss an episode. Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
2/22/202148 minutes, 15 seconds
Episode Artwork

From an Idea to a Successful Business with Crystal Etienne

Crystal Etienne is a black female businesswoman and founder of Ruby Love: a femtech company that supports women living their best lives, even while on their period. She was relentless in pursuit of creating period-proof underwear and apparel that should never stop women from doing, being and going. She bootstrapped Ruby Love (formerly known as PantyProp) with an initial investment of $25,000 and launched on December 5, 2015. She set her mind on helping women and making her dream come true, and that incredible ride isn’t over yet—just like the women who use her products, she will never stop doing, being, and going.  Today, Crystal joins us to talk about how she bootstrapped her business from an idea she got while watching TV. She talks about the initial steps she had to research and learn to make her product a reality. She explains why paid advertising was vital to her online business, and why she wishes she started paid to advertise sooner. She stresses the importance of having a proper work/life balance and how work can be put off until the next day.  “You can't have a million-dollar business with a minimum wage mindset.” This week on SocialFly’s Entreprenista Podcast: Crystal’s “aha moment” that inspired her to start her businessHow SEO and paid advertising help grow businessesWhy a business needs to rebrand for an international audienceThe difficulties of raising capitalBuilding a community around topics that people are uncomfortable discussingPromoting a work/life balance as the CEORealizing that you cannot do everything yourself Connect with Crystal Ruby Love WebsiteRuby Love InstagramCrystal’s TwitterCrystal's Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram,
2/15/202141 minutes, 45 seconds
Episode Artwork

Living Your Best Life with Michelle Cordeiro Grant

Michelle Cordeiro Grant is the founder and CEO of Lively, a lingerie and swimwear company. She studied finance but decided not to pursue it and joined the lingerie department of the Federated Merchandising Group. After discovering her love for the field, she became Director/Senior Merchant for Victoria’s Secret and, after deciding she didn’t want to have to choose between family and work, eventually went on to found Lively. She sold the company in 2019 but has kept her position as CEO. Today, Lively is a worldwide lingerie brand. Michelle joins us today to talk about the experience of launching and running Lively, from coming up with the idea to selling the comapny. She talks about what to keep in mind when approaching investors and the importance of following the path that appears before you. She shares her experience of selling Lively and offers tips for people taking the same step. She discusses the importance of her personal life and how she makes sure her work life doesn’t drown it out. She talks about being honest about your limits and being comfortable with saying no when you need to. She also shares lessons she’s learned about taking mistakes and the unexpected in stride instead of stressing needlessly about them.  “Don’t be intimidated by the process; understand it.” “We don’t see the world as problems; we see it as puzzles.” This week on SocialFly’s Entreprenista Podcast: How to sell yourself to an investorThe feminine strengths of an entrepreneurThings to think about when you’re considering selling your companyBeing present to your familyAvoiding over-commitmentRealizing that the world’s not going to implode when mistakes happen Connect with Michelle Company WebsiteCompany InstagramMichelle's Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to he...
2/11/202146 minutes, 8 seconds
Episode Artwork

Fresh Food and Feminism with Riana Lynn

Riana Lynn grew up in Chicago and, partway through graduate school, got interested in bringing more raw foods to her area. She had gotten into more general entrepreneurship in college, but healthy food is particularly important to her because a number of her family members suffer from chronic illnesses, which are much less common in regions where fresh and healthy food is the norm. She has founded many food-related companies since then, the most recent--and current--one being Journey Foods. Today, Riana joins us to talk about her journey to Journey. She discusses her experience as a serial entrepreneur and what she’s learned from it. She takes us through the three pillars of the mission of Journey Foods. She tells us about some surprising characteristics she looks for in a new hire. She notes the twofold role of organization and communication in a successful business. She talks about the importance of making the early relationships in a company good ones, and she discusses the future of women in technology and entrepreneurship. “Great companies are built around good culture.” This week on SocialFly’s Entreprenista Podcast: Riana’s personal story and how it led her to where she is todayWhat to look for in a new hireThe importance of creativity in an employeeThe importance of organization and communicationTop tips for aspiring entrepreneursThe crucial role of early relationships in a companyThe future of women in technology and entrepreneurship Connect with Riana Journey Foods WebsiteJourney Foods InstagramJourney Foods TwitterJourney Foods FacebookRiana's InstagramRiana's TwitterRiana's Facebook Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram,
2/1/202148 minutes, 34 seconds
Episode Artwork

Financial Feminism with Alli McCartney

Alli McCartney has spent her career climbing the corporate ladder in the male-dominated field of financial advising. She has held positions at both Lehman Brothers and JP Morgan Private Bank. Today, she’s the managing director at UBS. She devotes herself largely to destroying the taboo around talking about money, particularly the power dynamics it creates. Alli joins us today to give a female perspective on finance. She speaks about her past experiences, talks about the need for a safe space to discuss investing, and discusses the gender discrepancy in financial education. She calls for open talk about money and lists the changes she’d like to see in the education system that would help bring this about. She gives her take on work-life balance and talks about being a self-taught extrovert. She gives her take on financial feminism and explains the need for diversity in the financial field. “If you got hit by a bus tomorrow, what would you want to happen to your money?” This week on SocialFly’s Entreprenista Podcast: A female perspective on financeThe importance of a safe space for financial talkFinancial feminismThe role and importance of women in financial advisingGiving yourself a framework in which to make decisions Connect with Alli InstagramLinkedin Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
1/25/20211 hour, 4 minutes, 25 seconds
Episode Artwork

The Will to Win with Michelle Shigemasa

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely brick-and-mortar to largely online. In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year. “You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.” “Making mistakes makes you smarter, makes you stronger.” This week on SocialFly’s Entreprenista Podcast: How to recharge when you’re not workingFinding what you’re passionate aboutThe importance of continuous learningThe importance of hiring nice peopleWeathering changes in company cultureSocial media tipsBeing where the consumer is Resources Mentioned The Five Dysfunctions of a Team Connect with Michelle Company InstagramCompany Website Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
1/18/202149 minutes, 37 seconds
Episode Artwork

Solving Problems with Leslie Voorhees Means

When Leslie Voorhees Means was looking for a wedding dress, she was disappointed to find outrageous prices and a relative lack of customization options. At the time, she worked in engineering and manufacturing. She wasn’t an entrepreneur, but she knew the problem needed a solution, so she stepped up to provide it. Today, Leslie and her husband are co-founders of Anomalie, an online wedding dress experience that allows brides to customize their wedding dresses at a fraction of the price of brick and mortar equivalents. This week Leslie joins us to talk about the experience and what it has taught her. She covers her thought process in starting the business, what she considered the biggest risks to be, what she’s learned about entrepreneurship, the impact of COVID-19 on her business, and what she considers to be most important. She offers her thoughts on the importance of trust, working with your significant other, company culture, work-life balance, being aware of your blind spots, and the role of perseverance and resilience. She also notes the key importance of direct communication both with customers and with other business founders. “Great companies don’t launch. They just start.” This week on The Entreprenista Podcast: How to bring the personal experience onlineWorking with your significant otherThe importance of being able to test an idea in a fast and easy wayFocusing on the core productAwareness of blind spotsThe importance of optimism Connect with Leslie Anomalie websiteAnomalie Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
1/11/202153 minutes, 33 seconds
Episode Artwork

Flexibility and Resilience with Sashee Chandran

Sashee Chandran didn’t start out as an entrepreneur. She started out as the daughter of Chinese and Sri Lankan immigrants and grew up steeped in tea culture. She went on to work for Ebay, but when her side hustle of selling loose leaf tea began to take off she made the decision to leave her job and pursue it full time. She had no experience in entrepreneurship, but, like the other obstacles that came her way, this didn’t stop her from pioneering Tea Drops, a company specializing in teabag-free, delicious loose leaf tea. Today, she tells me about her journey. She speaks about the need to pursue what you love and to know what you need to delegate. She talks about resilience and preparation for failure, and how it’s okay to figure things out as you go. She shares lessons she’s learned from experience rather than from the books, such as the idea that sometimes band-aid solutions are okay. She notes the importance of self-care and the fact that we’re not machines. She tops the episode off with some tea flavor recommendations and her favorite mantra. “There is a solution out there if you just keep going.” This week on SocialFly’s Entreprenista Podcast: Figuring it out as you goResilience                             Focusing on the things you loveThe role of band-aid solutionsSelf-care and communityTrusting your gut Connect with Sashee Personal InstagramPersonal TwitterCompany InstagramCompany TwitterWebsite (Use coupon code Entreprenista20 for 20% off) Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
1/4/202152 minutes, 56 seconds
Episode Artwork

A Hopeful Note to End On

The year has held a lot of surprises, some good and some bad. But one thing’s for sure: it was a year we’ll never forget. Today we reflect on 2020 and look forward towards 2021. We discuss the importance of staying positive in adversity and present tips for dealing with the unwanted and unexpected. We note how much entrepreneurship prepares you for surprises. We talk about our upcoming business ventures and everything else we’re excited for in 2021. We talk about what’s important, and we wish you a merry Christmas. “I’m alive, I’m breathing, Tomorrow is a new day.” This week on SocialFly’s Entreprenista Podcast: Finding something to be grateful forTips for staying positiveHow entrepreneurship prepares you for the unexpectedTaking time to recognize the winsThe important thingsOur new venturesWhat are we excited for in 2021 Resources Mentioned Markid Connect Steph’s email: [email protected]’s email: [email protected] Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.