Winamp Logo
eCommerce MasterPlan Cover
eCommerce MasterPlan Profile

eCommerce MasterPlan

English, Finance, 1 season, 530 episodes, 5 days, 9 hours, 40 minutes
About
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
Episode Artwork

2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making Key timestamps to dive straight in: [04:44] Different businesses require unique strategies for success. [08:22] Tech landscape has changed in the last decade. [10:38] Optimize tech strategy, understand market to succeed. [13:37] Varied strategies needed for diverse paid ad platforms. [16:41] Knowing when to stop, learn, and test. [18:44] Don’t try and do everything at once. [20:06] Listen to Marianne’s Top Tips! Full episode notes here: https://ecmp.info/495Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
6/17/202431 minutes, 47 seconds
Episode Artwork

The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize your category pages How to do on-page optimization Why it’s no longer about backlinks The different SEO strategies for high and low SKU count businesses Key timestamps to dive straight in: [04:11] Customers' desire critical for SEO and marketing. [08:57] Analysis reveals 60% organic revenue from Shopify. [11:18] Rule of thumb for collection pages. [12:25] Macaroni analyzes Shopify tags to optimize categories. [14:23] Listen to Sam’s Top Tips! Full episode notes here: https://ecmp.info/494Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
6/10/202427 minutes, 14 seconds
Episode Artwork

Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Hit PLAY to hear: The role of personalization in fulfilment How efficient systems and tech help in fulfilment operations Why having a motivated team pays off The importance of early and accurate forecasting Balancing cost and quality in fulfilment Key timestamps to dive straight in: [06:33] Fulfilment helps in brand loyalty and customer retention. [09:34] Balancing cost and team importance in fulfillment. [11:13] Models based on time and space, great working environment for the team. [14:34] Managing peak seasons. [16:38] Early planning, be realistic, aim high. Avoid stress. [18:21] Will’s Top Tips! Full episode notes here: https://ecmp.info/493Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
6/3/202434 minutes, 36 seconds
Episode Artwork

Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. Hit PLAY to hear: Shifting from charity work to eCommerce The challenges of making products ethically Sustainability as the foundation of the business Scaling the business and how this affects building the team How personalization makes for better customer service Key timestamps to dive straight in: [03:29] Life-changing pivot driven by underwear necessity discovery. [10:03] Creating a strategic fashion business with inclusivity. [13:05] Advantage in sustainability without greenwashing or retrofitting. [15:15] Anticipating future trends with unique selling proposition. [20:55] Transitioning from freelancing to employing full-time staff. [24:01] Managing business operations and customer relationships efficiently. [25:38] Sarah’s Top Tips! Full episode notes here: https://ecmp.info/492Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
5/27/202440 minutes, 54 seconds
Episode Artwork

Episode 500 is coming… want to get involved?

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
5/24/20244 minutes, 6 seconds
Episode Artwork

Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. Hit PLAY to hear: The importance of data in any business Why there should be a balance between customer acquisition and retention How influencer and loyalty programs work hand-in-hand The challenges that come with working in silos Why there’s a need for continuous testing, learning, and adaptation Key timestamps to dive straight in: [05:40] Coggles: Luxury boutique supporting up-and-coming brands. [08:54] Understanding and defining your customer is crucial. [12:22] Focus on quick wins, prioritize projects efficiently. [16:05] Loyalty programs to retain customers can boost sustained growth. [17:58] Influencer loyalty drives successful business growth. [22;29] Test and learn, and stay on top of trends. [23:50] Natalia’s Top Tips! Full episode notes here: https://ecmp.info/491Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
5/20/202437 minutes, 14 seconds
Episode Artwork

Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually. Hit PLAY to hear: Plus by Design’s focus on plus-size fashion How product quality and fit are key factors in the industry Danielle’s strategy for reaching more customers through wholesale What online retailers can do to enhance customer experience Building and leveraging customer loyalty Key timestamps to dive straight in: [05:28] Vikki Vi brand - classic, loyal, professional, customer. [08:47] Customers value choice, but struggle with availability. [11:29] Scaling up clothing sizes requires thoughtful fit. [16:34] Maximizing customer loyalty through various strategies discussed. [17:14] Taking loyalty for granted, embracing VIP program. [19:31] Danielle’s Top Tips! Full episode notes here: https://ecmp.info/490Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
5/13/202432 minutes
Episode Artwork

Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. Hit PLAY to hear: The importance of CRM in eCommerce How to start building your CRM strategy Going about doing a CRM audit Why negotiation is an crucial CRM skill The role of the team and leadership in CRM Key timestamps to dive straight in: [03:32] Nicky’s eCommerce journey. [07:36] Cost per acquisition is going up; focus on retaining existing customers. [09:05] Get into SMS and get your strategy right. [14:03] Assess strategy, reporting, team, tech, and delivery. [16:13] Optimising supplier relationships to maximize budget efficiency. [19:20] Team collaboration and involvement in decision-making crucial. [20:52] Nicky’s Top Tips! Full episode notes here: https://ecmp.info/489Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
5/6/202434 minutes, 27 seconds
Episode Artwork

How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. Hit PLAY to hear: How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN Key timestamps to dive straight in: [04:12] Evolution from showcasing to facilitating commerce for artisans. [08:56] Strong alignment and connection in founding team. [09:55] Business grew from 4 to 17 people. [14:40] Testing operational activities before crowdfunding decision. [18:38] Pop-ups engage with people, build brand. [20:19] Listen to Costanza’s Top Tips! Full episode notes here: https://ecmp.info/488Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
4/29/202431 minutes, 57 seconds
Episode Artwork

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component  Key timestamps to dive straight in: [04:25] How Emily ended up doing community marketing. [08:02] Unlocking sustainable organic growth without paid media. [10:51] Centering customer in decisions, creating two-way dialogue. [13:59] Investing in ambassador program takes time, dedication. [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. [20:11] Find out how your customers are being motivated. [22:46] Incorporate community into business strategy for success. [23:54] Listen to Emily’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
4/22/202434 minutes, 54 seconds
Episode Artwork

gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.  Hit PLAY to hear: Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple  Key timestamps to dive straight in: [05:58] gloveglu idea stemmed from working with Ulsport. [09:09] Shopify technology facilitates global b2b and b2c. [12:29] Core products produced in-house, b2b distribution. [14:43] Gloveglu offers grippy, wash, and refresh options. [16:49] Soccer stores upsold Glove Group products effectively. [20:14] Considering expansion in sporting niche market focus. [23:00] Keeping it simple and focused. [24:14] Listen to Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
4/15/202439 minutes, 33 seconds
Episode Artwork

7 Top Tips for Tech Stack Optimisation in 2024

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:  "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. Our guests are:  Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. Plus! You'll also hear the thoughts of our host Chloe Thomas.  Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. Find all the notes at https://ecmp.info/485Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
4/8/202432 minutes, 55 seconds
Episode Artwork

How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.  Hit PLAY to hear: Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce  Key timestamps to dive straight in: [04:00] Graphic design degree taught to see differently. [06:19] Seizing opportunities after brain hemorrhage realization. [09:29] Upcycling items into new products with purpose. [15:18] Reusing waste for sustainable gifts and workshops. [16:11] Teaching sewing, reducing plastic waste, empowering others. [19:42] Kate’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/1/202432 minutes, 50 seconds
Episode Artwork

How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. Hit PLAY to hear: Sarah’s B Corp journey Why businesses need to work on continuous improvement  What B Corp recertification entails Post-certification work for businesses The importance of governance and stakeholder engagement  Key timestamps to dive straight in: [04:54] B Corp recertification includes review and reverification. [07:49] Evolving standards, global changes call for action. [10:19] Annual report publication focused on people, planet, profit. [13:34] Rethinking business purpose and choices for impact. [16:52] Emphasizing governance as essential for business success. [19:36] Sarah’s Top Tips! Find the notes here: https://ecmp.info/483Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/25/202433 minutes, 25 seconds
Episode Artwork

How Priory Direct is Changing B2B eCommerce with Sustainable Packaging

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.  Hit PLAY to hear: How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability  Key timestamps to dive straight in: [02:44] Josh’s eCommerce journey. [05:49] Transition from eager marketing to validated sustainability. [07:24] Successful B Corp certification, achieved with pride. [09:51] Sustainability means people, planet, and profit. [14:29] Packaging efficiency saves money and promotes sustainability. [17:49] New job titles reflect changing stakeholder needs. [19:25] eCommerce brands struggle with physical world impact. [20:47] Josh’s Top Tips! Find our notes at https://ecmp.info/482Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/18/202433 minutes, 24 seconds
Episode Artwork

Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.  Hit PLAY to hear: Bare Kind’s family business transformation Why they decided to focus on profitability over growth Their decision to work on their B Corp certification How the certification has impacted the business Lucy’s advice for business that want to get B Corp certified  Key timestamps to dive straight in: [02:43] Changes in the business. [04:40] Focusing on profit ahead of growth. [07:52] Positives from bringing her partner into the business. [11:36] Fear of doing the certification process because it’s too much work. [14:41] A checklist for making your business better. [19:10] Leverage the B Corp network and put the work in. [24:03] Lucy’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/11/202440 minutes, 45 seconds
Episode Artwork

How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differently for different types of businesses.[20:25] Paul’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/4/202432 minutes, 17 seconds
Episode Artwork

Neem London’s Journey to 6-Figure Success in Men's Fashion

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.Hit PLAY to hear:Nick’s transition from direct mail to ecommerceWhy having physical presence is key for delivering complex sustainability messagesThe founding principles of Neem LondonTheir post-purchase responsibility and engagementHow sustainability is at the core of Neem’s business decisionsKey timestamps to dive straight in:[04:24] Sustainable supply chain, attractive lease deals, customer interest.[07:18] Challenging to prioritize sustainability in business decisions.[13:31] Focus on sustainable fabric and customer engagement.[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.[18:46] Companies offer tech for product impact estimation.[20:07] Listen to hear Nick’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/26/202435 minutes, 58 seconds
Episode Artwork

How Mozillion Achieved 3x Growth in 12 Months with SEO and More

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.Hit PLAY to hear:Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a businessWhy balancing various sales channels is importantHow Mozillion leveraged TikTok Shop to improve sales and educate customersKey timestamps to dive straight in:[04:44] Transitioning from telesales to digital eCommerce.[07:30] Sales and marketing, mostly online, but adaptable.[11:34] Early days of Mozillion, focus on customer service priority.[15:41] Word-of-mouth a key factor for sellers.[17:59] TikTok and educating audiences through video.[21:30] CTO improves SEO, organic traffic drives growth.[23:05] James’ Top Tips!Find our notes here: https://ecmp.info/478 Contact SHOPLINE >>> https://ecmp.info/shopline Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/19/202440 minutes, 3 seconds
Episode Artwork

Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.Hit PLAY to hear:Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and sustainabilityKey timestamps to dive straight in:[04:08] Building products around problems people were struggling with.[06:29] The exhaustive nature of trade shows.[08:25] Improving hot water bottles through quality materials.[10:37] Sustainable materials are used for creative covers.[14:20] Paid for big press feature, no result.[18:39] Hot water bottle market not entirely sustainable.[20:13] Plus, hear Freddie’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/12/202431 minutes, 52 seconds
Episode Artwork

TikTok & TikTok Shop eCommerce Success Strategies

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expertHit PLAY to hear:How to work out what you should be doing on TikTokHow to set up TikTok Shop to create happy customersTips on creators, organic, and ads!And much, much more.Key timestamps to dive straight in:[02:02] Best way to drive sales on TikTok[06:35] Can you do just one TikTok marketing tactic?[10:00] Do you need to invest in your organic brand account?[13:02] Ads![15:39] Who does TikTok Shop work best for?[19:52] Do you list all your products on TikTok Shop?[24:50] What incentives are there to use TikTok and advertising?[27:25] Live stream success tips[32:57] Fulfilment and Ops checklist[38:04] Affiliates and Influencers advice[44:19] Their 2024 strategy tipsContact SHOPLINE >>> https://ecmp.info/shopline Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/5/202454 minutes, 25 seconds
Episode Artwork

Mastering the Art of Buying with James Barron, ex-ASOS

James Barron is a fashion buyer.With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.Hit PLAY to hear:James’ eCommerce journeyThe Importance of Understanding the Customer’s Persona in BuyingTips for Successful Buying In Brands and Products for Your eCommerce StoreAdvice on Developing Your Own ProductsCollaboration Between Merchandising and BuyingA Final Word on BuyingPlus, James’ top tips!Key timestamps to dive straight in:[03:36] Online buying offers more product options.[07:51] Understand customer, adapt sales, follow for rewards.[11:50] Build diverse brand portfolios, adapt to trends.[15:01] ASOS offered variety and convenience online.[18:31] North Face improved women's wear, increased market share.[22:08] Collaboration between buyer and merchandiser is essential.[24:24] Importance of exit margin over intake margin.[26:09] James shares his Top Tips!Access our notes here: https://ecmp.info/475Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/29/202441 minutes, 3 seconds
Episode Artwork

7 Experts Share Their Top Tip for eCommerce Growth in 2024

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.Access our notes via https://ecmp.info/474Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/22/202433 minutes, 50 seconds
Episode Artwork

Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/15/202447 minutes, 8 seconds
Episode Artwork

5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit

Haydn Parks is a CRM specialist.He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.Hit PLAY to hear:Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking metrics ties back to the first stepPlus, Haydn’s top tips!Key timestamps to dive straight in:[04:58] CRM is understanding the customer at every level of the buying journey.[08:29] Understanding customer behavior and how to influence it.[12:21] Defining clear goals crucial for successful projects.[15:13] Understanding customer data for better business decisions.[17:40] Leverage existing infrastructure for business growth.[19:59] Involving everyone in the business and getting processes in place.[21:29] Look at the data and find out if your goals have been met.[22:49] Listen to Haydn’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/8/202436 minutes, 43 seconds
Episode Artwork

Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.Hit PLAY to hear:Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its contribution to brand growthBalancing internal and external resourcesKey timestamps to dive straight in:[04:08] Shifting from sales to marketing.[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.[07:39] Get the basics of SEO right to build and grown your brand.[09:56] Plans for bringing more traffic to the website.[12:18] Naturepedic focuses on customer education.[13:11] Getting repeat customers due to great customer service.[16:22] Brand educating on healthy living, environmental impact.[19:08] Benefits of outsourcing.[20:49] Hear Arin’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/1/202436 minutes, 18 seconds
Episode Artwork

From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.Hit PLAY to hear:Michele’s accidental eCommerce journey from Etsy to Shopify to wholesaleTheir motivation to venture into wholesaleHow they handle the ever-changing stationery marketWhy selling dated and seasonal products works for Once Upon a TuesdayHow collaborations, affiliates, and partnerships fit into their eCommerce strategiesThe importance of getting both negative and positive customer reviewsWhy becoming a B Corp certified brand is a goal that goes beyond sustainabilityKey timestamps to dive straight in:[03:37] Successful calendar design led to a successful Etsy business.[08:12] Challenging process, but created reusable acrylic wall decor.[09:20] How they create products that stay on-brand.[13:30] Selling seasonal products and dealing with inventory concerns.[15:47] The importance of both negative and positive reviews.[17:00] Doing things right in the business, and not just on the sustainability side.[18:39] Listen to Michele’s top eCommerce tips.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/25/202331 minutes, 43 seconds
Episode Artwork

How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.Founded in 2010, they now have over 25 million users who have purchased over 100 million items.Listen to discover:Bartosz’s eCommerce journeyWhat a product eCommerce business can learn from a digital eCommerce businessHow G2A became the world’s largest digital entertainment marketplaceThe importance of security and the strict verification process sellers go throughWhy communicating your business values is crucial for building trust and growing your brandThe significance of community in G2A’s growthKey timestamps to dive straight in:[05:14] Starting a business by grabbing the opportunities given to you.[09:31] Ensuring the quality of sellers on the G2A marketplace.[11:17] Strict verification process for sellers, but fast sell-through rate.[16:20] To build your business, clearly communicate what you stand for.[18:33] Community is essential for growth and success.[21:46] Working with influencers to scale G2A.[23:31] Bartosz shares his top tips.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/18/202335 minutes, 24 seconds
Episode Artwork

It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.In this episode, we discuss:The motivation behind FlareCurrent strategies for overstock problemsThe case of preordersThe benefits of FlareAlps & Meters case study[00:59] Merchandising, overstocks, and surprising customer behavior.[04:00] Building a better future by connecting businesses and customers.[07:57] Customer data: better than what they say. Solution: customer preorders.[10:12] Scaling SKUs drives sales, cash flow, cost.[14:28] Alps and Meters: Managing seasonal stock effectively.[16:57] Flexible ordering: capture demand, sell current stock.[21:06] Teams use Notion and Slack software.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/11/202331 minutes, 19 seconds
Episode Artwork

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.Listen to discover:Danny’s eCommerce journey to consistent 30% annual growthValka Yoga’s international team structureHow Valka Yoga keep costs and carbon down with their global fulfillment methodsHow Danny decided to expand the range from purely Cork to Copper!The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growthHow Danny's put Social Proof at the heart of their growth strategyWhy listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growthKey timestamps to dive straight in:[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.[12:57] Help studios customize products, gain customers' confidence.[13:47] Prominent social proof boosts wholesale sales growth.[17:22] Overseas shipping profitable, favorable payment terms.[23:07] Seeking eco-friendly materials and local production.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/4/202332 minutes, 5 seconds
Episode Artwork

Boosting B2B Experience on Shopify with Ian Leslie, Industry West

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.Always insightful, in this episode we discuss:The main decision to move from Magento to ShopifyHow do you enhance interaction with B2B customers on Shopify?The four best marketing strategies used by Industry WestWhat is the significance of customer research in decision-making?The surprising role of SMS marketingTime stamps:[08:19] Hoping for the best iteration of the site. [11:52] Encourage the team to understand customers and trade.[13:55] Direct mail with unique promo codes drives results.[18:31] Catalogs are costly, but direct mail is more manageable.[20:50] The Book explores free will and decision-making process.[23:21] Essential analytics and audience targeting.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/27/202328 minutes, 38 seconds
Episode Artwork

Masterclass: Merchandising with ex John Lewis Alison Metcalfe. Sales, Stock and Profit

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.In this episode we discuss:How to effectively promote and mark down stock that is not sellingWhy is June a time for deeper discounting?Merging sales data and stock informationWhy do you need to analyse sales in units rather than just cash turnover?Key signs or indicators of a stock problemTime stamps:[04:24] Ideal plan: offer customers what they want.[08:37] Clear roles for buyer, merchandiser and marketer.[11:07] Sales first, stock units indicate problems.[15:25] Get rid of unnecessary stock through promotions.[17:54] Retailers not effectively using paid systems.[25:18] Merchandising: key to managing stock for profit.[26:10] Exit strategy, key sales periods, and stock management.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/20/202331 minutes, 51 seconds
Episode Artwork

Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.In this episode we discuss:How can a business effectively balance B2B and D2C operations?Portraying sustainability positivelySuccessful brand partnerships in the eCommerce spaceThe importance of giveaways and joint marketing effortsHandling logistics in-house versus outsourcing to a third-party fulfillment centerTime stamps:[00:56] Importance of brand, outsourcing logistics, building partnerships.[03:38] Changing negative stereotypes, promoting fun sustainability.[09:02] Transition into growth after overcoming obstacles. [10:40] 2 warehouses for distributors and direct consumers.[16:03] Benefit from partnerships to maximise resources and audience.[19:09] Social media marketing.[20:08] Partnerships and benefits.[23:30] Giveaways open you to large audiences at minimal cost.[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/13/202332 minutes, 51 seconds
Episode Artwork

How do you do a great Re-platform? Our 6 Expert guests share their best tips

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.We've asked our 6 experts to answer this question "What does a merchant planning a replatform need to know about right now?"Our experts:Lee Frankland, DWSJames Gurd, Re:platform Podcast / Digital JugglerMontserrat Cano, International ConsultantSimon Wharton, PushONSandra Markey, LoqateGabe Macaluso, OmnisendTime stamps:[01:40] Thinking and planning saves time, money, and sanity.[05:41] Clear destination crucial for efficient replatforming journey.[08:35] Communicate platform change, integrate apps, and inform customers.[10:22] Optimise website with planning and collaboration[13:58] Change management: mapping operational impact and training needs.[17:55] Content migration[23:36] Ignoring buzzwordsApply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/6/202330 minutes, 55 seconds
Episode Artwork

Fashion, PR, and Circularity with The R Collective's Christina Dean

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion. Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather.In this episode we discuss:Why excessive textile materials pose a challenge for charities and businessesThe issue of excess and waste materials in the fashion industryRepurposing and reusing fabric and clothing protected by intellectual propertyHow do partnerships with luxury brands help in creating circular fashion?Why is getting control of inventory crucial in becoming more sustainable?Time stamps:[03:57] From dentist to journalist to sustainable fashion.[06:31] Businesses donate excess materials to nonprofits.[11:19] Complexity of using luxury brands' excess stock.[14:55] Recycling luxury brand materials into new products.[17:16] Supply chain analysis proves recycling is environmentally beneficial.[21:48] Inventory control is crucial for sustainable businesses.[24:04] Press involvement is crucial for business success.[28:07] Fashion waste creates opportunities for sustainability.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/30/202331 minutes, 38 seconds
Episode Artwork

Generating €5 Million in Online Sales selling Sustainable Fashion with Dedicated's Kalle Sjöholm

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.In this episode we discuss:How does Dedicated communicate their sustainability efforts?What is the significance of their "Plant Friday" initiative?What role does the wholesale aspect of business play in the overall sales strategy?New areas of sustainability… and how to not sound like your greenwashingTime stamps:[04:27] Selling clothes with sustainability focus.[06:44] Action over talk, prioritise sustainability in practice.[09:36] Office team with production, design, eCommerce, and sustainability.[13:34] Understanding the team and questioning the choice of platform.[16:59] Season is important despite world instability.[19:47] Collaboration key.[23:08] Insights on brand structure and collaborations.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/23/202329 minutes, 54 seconds
Episode Artwork

High Growth Success for a D2C Brand with Mark Rushmore, SURI

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing purchasing decisionsAddressing the issue of toothbrush wasteWhy be fully focused on growing your direct-to-consumer (D2C) channel?Reaching customers through major retailers like Amazon and BootsTime stamps:[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.[07:43] Minimum lovable product and customer reviews.[10:27] Becoming competent at spinning plates.[13:06] Focusing on other areas of growth.[16:14] Unaddressed problem in toothbrush market.[19:41] Growing D2C, but also utilising Amazon and Boots.[22:50] Power pitching to journalists and word-of-mouth recommendations.[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/16/202332 minutes, 33 seconds
Episode Artwork

Increasing Revenue from Six to Eight Figures with LensDirect's Ryan Alovis

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year.In this episode we discuss:Building a custom website and operating within healthcare regulationsThe significance of the LensDirect brand namePatience versus impatience in businessLensDirect's offerings and customisation optionsThe complex process of replacing lenses and glasses in the optical businessTime stamps:[05:20] How LensDirect built a custom site for their business.[08:27] Combining relationships, technology, and customer satisfaction for success.[10:48] Seizing opportunities wisely.[16:34] On success from 80% culture and 20% leadership[18:51] Using SMS is highly effective for building a customer list and pushing sales.[22:26] Adopting a profit-first mindset.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/9/202329 minutes, 59 seconds
Episode Artwork

Doubling Sales in a Year as a Fashion Brand with Black & Beech's Stacey Grant-Canham

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales.In this episode we discuss:Incorporating political and social issues into the brandHave a strong presence on special occasions or holidaysThe impact of mindset on Stacey’s business growthWhy you need good people in a business for it to growTime stamps:[06:48] Develop, sell, and expand product range consciously.[11:03] Black & Beach’s success after mindset shift.[15:43] Taking business seriously and scaling with good people.[19:02] Challenges with Royal Mail strikes and growth.[22:32] Campaigning for International Women's Day drove traffic.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/2/202336 minutes, 19 seconds
Episode Artwork

Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.In this episode we discuss:How do you determine your top customers?How does Frank and Oak communicate their sustainability practices to their customers?Lessons from a brand strategist and consumer marketing expertThe key considerations for Western brands looking to expand into the Chinese marketTime stamps:[05:01] The brand’s focus on sustainability and timeless pieces.[09:15] Using innovative materials for sustainable fashion.[17:18] Need someone on the ground in China.[22:45] Identify loyal customers and reward their loyalty.[24:23] Encourage team to share weekly recommendations for inspiration.[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/25/202337 minutes, 35 seconds
Episode Artwork

Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. In this episode we discuss:Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product lifecycle and end-of-life solutionsModels for sustainability in the fashion industryTime stamps:[03:35] eCommerce transformed fashion supply chains, sparking change.[07:51] Small brands need to address sustainability issues.[11:02] P2P businesses increasing.[15:34] Challenges of customer onboarding process in business.[18:21] Video ads on Facebook showing website checkout process.[22:44] Entrepreneurs should start with non-online options.[26:30] Keep it simple, no need for calculations.[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/18/202335 minutes, 25 seconds
Episode Artwork

Hiring for Growth: How do you build a great eCommerce team? with Andy Davies, Vertical Advantage

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.In this episode we discuss:How does the concept of "Moneyball" apply to recruitment?How can smaller, lesser-known brands compete for talent?The advantages and disadvantages of dividing specialisms within a teamThe pros and cons of simple subscriptions for both businesses and customers Time stamps:[04:09] Tech impact on market not as pessimistic.[06:48] Finding value in recruitment, particularly in Amazon.[10:24] Why big brands not always worth the cost.[18:52] Growth role in companies are not linear[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.[25:09] Top Tips.Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/11/202339 minutes, 49 seconds
Episode Artwork

The Pre-Loved Fashion Market with Oxfam's Andrew Ostcliffe

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.In this episode we discuss:The impact of pre-loved clothing on the fashion industryWhat role do Influencers play in selling pre-loved clothing?How can mainstream retailers get involved in the secondhand market?Leverage online shopper activity and product trends to inform physical shopsTime stamps:[05:05] Having a large corporate following, diverse donations and popular charity shops.[08:06] Using online data for trends.[11:09] Consumers want bargains and unique clothing options.[14:40] How Oxfam promotes sustainability in product sourcing.[20:33] Be genuine, use take back schemes and why influencers matter.[24:10] Tips for listing on eBay.[25:45] Flexible working is changing how Oxfam communicates.[30:23] The pre-loved movement.Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/4/202337 minutes, 41 seconds
Episode Artwork

The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.In this episode we'll be diving into some of the key takeaways from his new book:What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles of eCommerce growth work together?Building customer loyalty and repeat purchasesWhat is the significance of cross-functional and departmental growth?Time stamps:[03:44] Failed attempts at writing a book and changing career.[07:36] Evolving career in digital marketing and eCommerce.[14:38] Customer-centricity key to understanding and serving customers.[18:02] Creating habitual buying process for high customer loyalty.[24:06] Archive.com for managing social media.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/28/202333 minutes, 13 seconds
Episode Artwork

What it takes to hit $15 million with Peter Mann from Oransi

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.Peter also highlights the importance of environmentally responsible manufacturing and transparency.In this episode we discuss:Manufacturing in the US and the challenges and advantages of domestic productionHow do you integrate sustainability into your business practices?Comparing word-of-mouth marketing to other forms of advertisingHow Peter approaches vertical integration in their business modelIn an oversaturated market, why is it crucial to have a clear mission and values?Time stamps:[05:05] How a COVID merger led to sustainable manufacturing focus.[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.[10:50] Building better products, understanding customers, and having the right story.[12:59] Merging to lower costs and stay competitive.[19:34] How vertically integrated manufacturing saves costs and increases sustainability.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/21/202328 minutes, 29 seconds
Episode Artwork

How should you be using AI today? Our 10 guests share their best tips

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. I asked each of them to answer this question:"What is your favourite way that AI is helping eCommerce brands right now?"We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations. We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.In this episode we discuss:How are brands incorporating generative AI into their strategy?Examples of how AI improves the creative process in eCommerceThe ethical considerations you need to knowWhat are the potential environmental benefits from using AI?What can small businesses benefit from AI the most?Time stamps:[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.[07:53] How it levels the marketing playing field for small ecommerce stores.[10:53] Disrupting store owners, content creation vital.[16:15] Enables personalised, intelligent marketing experiences at scale.[19:30] Enhances customer experience.[22:18] AI in retail brings value and excitement.[25:31] Automating support, saving time, improving response.[30:09] The impact on creative creation, data manipulation, and existing tools.Guest line up:CopySmiths' Katrina McKinnoneDesk's Jodi GainesCooee's Shwetank TamerNibble's Rosie BaileyPlanning-inc's Stuart RussellTailwind's Susan MoellerBloomreach's Christina AugustineDressipi's Sarah McVittieShopify's Deann EvansPrisync's Turker YigitalpStart a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/14/202337 minutes, 26 seconds
Episode Artwork

Reaching €1,000,000 Sales by year 2 with Moyu's Roel Schatorjé

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent. In this episode we discuss:The environmental impact of stone paper – and why he chose that materialHow word-of-mouth marketing helped grow MOYU's businessShifting towards eCommerce and B2C salesKey strategies to expand into the wholesale retail marketHow is MOYU working towards managing the environmental impact of the paper industry?Time stamps:[03:27] Testing market interest in erasable notebooks abroad.[07:30] Netherlands-focused business expands to ecommerce and wholesale.[11:22] Having a brand guardian, designer, and content creator.[13:27] Products with sustainable features gain popularity through word-of-mouth.[17:12] Enthusiastic about international expansion.[22:39] New Slack integration helps track team emotions.[25:34] A brilliant social media strategy for growth.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisyncHear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/7/202331 minutes, 40 seconds
Episode Artwork

Bump: Educating your Customers is key to Sales Growth

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Lucie Harrild from comhla episode 449.In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla.LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/449This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/5/20233 minutes, 10 seconds
Episode Artwork

Balance the Physical and Digital in Sustainable Fashion Lucie Harrild from comhla

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,In this episode we discuss:How can a website bring a concept to life?Why you need a physical store as a marketing platformWhat is ‘choice editing’?Mainstream vs sustainable fashionSupporting customers through the (often) confusing landscape of sustainable fashionDive In:[04:44] Launching a fashion platform with a sustainability focus.[09:50] Lessons learnt from a challenging pitch.[14:55] Having different customer profiles.[17:54] How choice editing makes sustainability accessible and inspiring.[25:52] Leveraging Canva and teamwork for collaboration and carbon tracking.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/31/202337 minutes, 12 seconds
Episode Artwork

Bump: 3 Steps to Building Community Impact (and sales!)

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Harnett from Seep episode 448.In this clip, Laura explains how Seep are building their community via these 3 StepsGreat customer serviceInfluencer engagementEducationLISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/448This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/29/20232 minutes, 41 seconds
Episode Artwork

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels. We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration. We also touch on the debate around subscription models and provide valuable advice for participating in trade shows. In this episode we discuss:Reasons to avoid running a subscription businessLessons learned from participating in a trade show targeting wholesalers and retailersThe power of free gifts and brand collaborationUnderstanding the circular economy and the way products are madeWhy brands should aim to achieve growth across all channelsDive In: [02:27] Why Laura chose to start her own business.[04:52] What it’s like starting a UK-based eco-cleaning brand.[10:26] Product information and having a social purpose.[12:46] Offering complementary brands to increase customer acquisition.[15:23] Trade show growth, engaging influencers and lead capture.[20:05] How brand collaborations work well by connecting customers organically.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/24/202331 minutes, 42 seconds
Episode Artwork

Bump: 2 HUGE Tips for Landing a BIG Retail Partnership

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Alessandro Di Trapani from Grub Club episode 447.In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account. LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/447This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/22/20231 minute, 47 seconds
Episode Artwork

Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies. In this episode we discuss:Why you need to be investing in brand and messaging toneHow do you communicate effectively and resonate with people?Analysing cohorts to evaluate marketing strategiesHow real-world interactions, such as consumer shows, helped the business grow… and the unique benefits of using insect protein in dog food! Dive In[04:32] How the pandemic sparked a boom in the pet industry[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.[14:21] Persistence and understanding are key for success.[18:02] Tracking customer retention and lifetime value[21:46] Maximise team performance through freedom, experimentation, and positive mindset.[26:13] Optimise packaging, frequency, and customer needs.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/17/202334 minutes, 47 seconds
Episode Artwork

Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Crawford from Mama Bamboo, episode 446.In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/446Enjoy!ChloeThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/15/20234 minutes, 43 seconds
Episode Artwork

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  In this episode we discuss:Tips to achieving B Corp certificationThe benefits of using Shopify for its eCommerce storeHow to balance in-house versus outsourced areas of a businessThe role of face-to-face shows in your marketing strategyAdvice for reducing a business's carbon footprintWhat the best email nurturing journeys for customers areUsing TikTok for organic growth in e-commerceTime stamps:[03:07] How Laura used Shopify for an easy website launch.[07:54] Working with a small team of five and outsourced marketing expertise.[10:16] Reaching out to wholesalers for the need of on-shelf presence.[15:54] The mission to become the most recommended eco nappy brand.[21:51] Achieving awards for products and sustainability.[25:43] Why face-to-face shows matter.[27:29] Working from home and how the company reduces their carbon footprintCheckout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/10/202337 minutes, 4 seconds
Episode Artwork

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

In this episode we find out how a sustainable denim brand is fighting against fast fashion.We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. We cover some big topics in the eCommerce world!The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. In this episode we discuss:How sustainability can drive community How to get organic conversions from TikTokWhy you need a ‘mission-first’ approach to product developmentPractical tips for creating a community Ways to implement authenticity in your marketingHow to get the most out of ChatGPTTimestamps:[00:29] The role of TikTok marketing in fashion.[04:51] How slø is expanding to fashion.[07:43] The 'Instagram model' and having a small, versatile content-based team.[12:05] Market to a segmented, diverse community for successful growth.[15:34] How the customer feedback loop powers community growth.[18:28] Social media audience wants entertainment, not sales.[24:36] Training ChatGPT to generate reliable information efficiently.[29:51] eCommerce trends to watchFind out more about Treyd at https://ecmp.info/treyd Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/3/202335 minutes, 18 seconds
Episode Artwork

Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.In this episode we discuss:How to run your own short-term stock clearance eventsWhy you should include charities in your overstock distribution Leveraging technology for in-person sales, such as the SumUp Card ReaderHow to make sure everything sells at a 2 day eventA great system for building a teamFind out more about Treyd at https://ecmp.info/treyd Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/26/202328 minutes, 59 seconds
Episode Artwork

Committing to $925M of Permanent Carbon Removal with Stacy Kauk, Head of Sustainability at Shopify

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.In this episode we discuss:How brands can provide carbon neutral options to customersCarbon offset credits Why we need to reduce carbon emissions How Shopify invests in environmental improvement How using carbon credits can help build customer relationships Find out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/19/202339 minutes
Episode Artwork

Sustainable Packaging That Saves 15,000 Tonnes of Emissions for Brands with Saloni Doshi

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show today to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!In this episode we discuss:When to expand your business’ reachHow to choose the right packaging optionsPlastic vs. cardboard packagingConsolidating your to-do listHow to run a B2B eCommerce businessFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/12/202333 minutes, 42 seconds
Episode Artwork

Create More Profit with bestselling author Ciara Stockeland of Inventory Genius

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. In this episode we discuss:How to manage inventory Calculating your margin Actionable tips for stock management Using storytelling as a way to connect with customersSimple ways to reduce wasteFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/5/202331 minutes, 26 seconds
Episode Artwork

Running Two B Corps That Generate $2 million a Month with Saxon Wright

Saxon Wright is Chairman and co-founder of two B Corps:Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores. In this episode we discuss:Customer education around sustainability Introducing an eco-friendly re-use scheme To B Corp or not to B CorpThe differences between D2C, Wholesale and International marketing Pinterest as a marketing platform Low cost, recyclable packaging Find out more about Treyd at https://ecmp.info/treyd Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/29/202330 minutes, 9 seconds
Episode Artwork

From Studio to Wholesale: running a Successful Sustainable Textile Brand with Helen Round

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons of trade showsTips for becoming a B-CorpSolutions to overstocking Creative ways to reduce carbon footprint Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/22/202332 minutes, 46 seconds
Episode Artwork

Scaling Tips from a $44m eCommerce Aggregator with Upexi's Allan Marshall

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.In this episode we discuss:Seizing opportunities outside of the D2C spaceWhat is takes to scaleInventory management Avoiding overstocking Managing large and diverse teamsSustainable packagingLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/15/202330 minutes, 22 seconds
Episode Artwork

The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!In this episode we discuss:The alignment of sustainability and customer expectations How demographics have changed within the past decadeExploring print as a means of marketing Utilising a multichannel approach to advertising Reducing the carbon footprint of an eCommerce storeLearn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/8/202336 minutes, 47 seconds
Episode Artwork

Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.In this episode we discuss:Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start an eCommerce brand How tailoring your website’s content to a specific demographic can help drive conversionsLearn more about Bloomreach >>> ecmp.info/bloomreach Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/1/202328 minutes, 58 seconds
Episode Artwork

Fashion and the Circular Economy with ex-Top Shop Zoe Rowswell

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.In this episode we discuss:The benefits of the circular economy  Transitioning to sustainable packaging Improving product design whilst saving money and reducing wasteThe economic and ecological downsides of outsourcing The future of eCommerceLearn more about Bloomreach >>> ecmp.info/bloomreach Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/24/202337 minutes, 7 seconds
Episode Artwork

Do We Need a More Radical Solution to the Overstock Problem? - eCommerce Explored

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Do we need a more radical solution to the overstock problem?Our experts for this session are:Camilla Olson from SavitudeMegan McCann from M1LE LONDONListen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
4/20/202340 minutes, 35 seconds
Episode Artwork

Championing Sustainability Through Seasonless Fashion with Lyndie Benson from Bleusalt

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.In this episode we discuss:Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already working Learn more about Bloomreach >>> ecmp.info/bloomreach Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/17/202333 minutes, 42 seconds
Episode Artwork

Is the Solution to Overstocks in our Returns Data? - eCommerce Explored

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Is the solution to overstocks in our Returns data?Our experts for this session are:Ronald Dod from RealiftMatt Williams from ReturnalyzeListen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
4/13/202332 minutes, 16 seconds
Episode Artwork

Selling 4,000 Orders a Month as a Force For Good with Laura Davies, Founder of The Kid Collective

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2 to 4,000 orders a month.In this episode we discuss:How their sustainability journey began in 2008Lessons learnt going through 3 re-brandsThe key challenges of being a reseller versus own-brandWhy great customer service leads to customer retentionHow Digital PR to improved The Kid Collective’s website organic reachGet your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/10/202331 minutes, 51 seconds
Episode Artwork

How Do We Forecast Better to Avoid Future Overstocks and Ease Cash Flow Issues? - eCommerce Explored

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: How do we forecast better to avoid future overstocks and ease cash flow issues?Our experts for this session are:Ciara StockelandMark Hook from Inventory PlannerListen now to find out how you can forecast better to avoid future problems.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
4/6/202332 minutes, 53 seconds
Episode Artwork

Create Your eCommerce Success Roadmap with Joe Russell

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.In this episode we discuss:What is an eCommerce roadmap and how do you create a simple one?The best ways to visualise your ideasThe 3 common pitfalls to avoidDeveloping long-term, measurable goals The next steps once the roadmap is in place… and can you get away without it?Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/3/202336 minutes, 38 seconds
Episode Artwork

Why reusable products brand Onya became a B Corp with Hayley Clarke

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally. In this episode we discuss:The pros and cons of acquiring an existing businessTransitioning to sustainable packaging Improving product design whilst saving money and reducing wasteBuilding trust with customersEmail marketing and developing engaging SEOGet your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/27/202333 minutes, 59 seconds
Episode Artwork

Your B Corp Questions Answered with Hannah Cox

Everything today’s guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.In this episode we discuss:The stats behind the benefits of becoming a B-CorpA step-by-step guide for becoming a B-Crop brandWhether the size of your business affects your ability to registerHow we can devote more time to our business’ growth by outsourcing Your biggest B-Corp questionsGet your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/20/202334 minutes, 49 seconds
Episode Artwork

The benefits of pursuing B Corp Certification with Hannah Lia from Hampers.com

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.In this episode we discuss:Having 40 members of staff to support the eCommerce businessSelling to consumers, corporate businesses and Amazon tradingHow and why they manage everything in-house – from their own warehousing to their fulfilmentOperating as a seasonal business, where they turnover £8 million in December out of their total annual £14 million turnoverWhat Hannah’s MBA course taught her about sustainabilityStart a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/13/202331 minutes, 56 seconds
Episode Artwork

How Green&Blue have been a B Corp for five years (and counting!) with Faye Treffry

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.In this episode we discuss:Why Green and Blue became a BCorpWhat is actually involved in the certifying – and recertifying – process Some of the basic costs of becoming a BCorpUsing your impact report as a marketing toolHow the certification has helped Green and Blue helped identify their gaps on the sustainability journeyApply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/6/202333 minutes, 15 seconds
Episode Artwork

A Shopify Managed Marketplace That’s Open for 12 Hours A Week Nick Jefferson and Ella Cooper

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.In this episode we discuss:The logistics of a managed marketplace, and how they keep their store open for 12 hours a weekWhat to look out for when choosing the right marketplace softwareWhy we all need to be doing a Minimal Viable Product (MVP) launchHow to leverage from user-generated contentHow sustainability is a core part of the business – and how it’s done by eliminating wasteCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/27/202333 minutes, 57 seconds
Episode Artwork

How luxury furniture brand and Magento user OKA went sustainable with Mirry Christie

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes. OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.In this episode we discuss:Bringing cost-savings to the business by being sustainableAttracting customers, investors and employees with your missionGetting key stakeholders and team members aligned to implement the strategyHow a good place to start is material assessment and start benchmarking your progressBeing actively transparent about your journey towards positive changeFitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goalsCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/20/202333 minutes, 38 seconds
Episode Artwork

Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website traffic. It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating. How to audit the CO2 impact of your website, video-first marketing on YouTube and Pinterest, and cutting through the noise with a clear purpose.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Checkout AppSumo >> https://ecmp.info/appsumo Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/13/202332 minutes, 3 seconds
Episode Artwork

How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/6/202331 minutes, 18 seconds
Episode Artwork

Running a 7 Figure WooCommerce Business from a Campervan with Charlie Low and Dale Comley

Charlie Low and Dale Comley are the co-founders of Climbingvan – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.We explore how working whilst travelling has given them the right kind of constraints to be working productively. We also talk about their long-term approach to SEO and Google rankings, writing content to attract journalists and media outlets, how their book is a great lead generator, and why you should embrace a whole range of marketing channels to fully see what they can bring to your business.Prepare to be inspired!Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet your YoastCon Ticket now >> https://ecmp.info/yoastcon Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan AND... if you'd like to hear all about how Climbinvan got started you can hear Chloe's startup-focused chat with Charlie and Dale on the Start Your Own Business podcast here: https://www.startupdonut.co.uk/podcast/start-your-own-business-podcast/s4e6-start-up-story-charlie-low-and-dale-comley-of-climbingvanThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/30/202332 minutes, 57 seconds
Episode Artwork

How to Apply All FOUR Types of Scarcity Marketing with Mindy Weinstein

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.time, supply, demand and limited editionWe also reflect on QVC infomercials, the psychology behind coupons, how a countdown timer has increased a website’s online sales by 40% and why running out of stock is a great marketing opportunityMindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/23/202332 minutes, 10 seconds
Episode Artwork

Sustainable Fashion Business Tips from 9-figure brand Boden

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how their biggest eCommerce market is in the USA, and how Ben operates by keeping things simple.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out about eDesk here >> https://edesk.com/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/16/202330 minutes, 43 seconds
Episode Artwork

8 Experts share their Top Tip for eCommerce Growth in 2023?

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating Officer Chaya Oosterbroek, BigCommerce’s Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost’ channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://www.treyd.io/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/9/202343 minutes, 24 seconds
Episode Artwork

Chloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix…I’ve got a team member from each joining me to tell us why it’s great tech, how it can help you, who it works best for, what it could do for you, and (of course) how much it costs.A common thread through all 3 is that they can help you grow sales by improving key marketing channels, AND saving you time.Listen now to find out more about:Yoast SEO's Shopify App https://ecmp.info/yoast Nibble the negotiation chatbot https://ecmp.info/nibble Penny Black's parcel personalisation powers. https://ecmp.info/pennyblackApply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://www.treyd.io/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/2/202332 minutes, 31 seconds
Episode Artwork

Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://www.treyd.io/masterplan Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/26/202236 minutes, 42 seconds
Episode Artwork

3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://www.treyd.io/masterplan Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/19/202237 minutes, 50 seconds
Episode Artwork

The Big Trends in eCommerce

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:Who Gives a Crap, Lazada, Chewy, and Purplle – an Indian beauty site.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://www.treyd.io/masterplan Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/12/202231 minutes, 42 seconds
Episode Artwork

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.We're sharing the tips and ideas from this playbook includingwhat shifting from Purpose 1.0 to Purpose 2.0 looks like AND the 3 layers of Active Transparency.There's both lots of inspiration AND great advice in this episodeWhether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode. promise.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://www.treyd.io/masterplan Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/5/202252 minutes, 30 seconds
Episode Artwork

Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://www.treyd.io/masterplan Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/28/202232 minutes, 27 seconds
Episode Artwork

Tapping into an under-served market with eCommerce Startup Tiwani Heritage

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/21/202236 minutes, 26 seconds
Episode Artwork

Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/14/202234 minutes, 31 seconds
Episode Artwork

Growing a Sustainable eCommerce Brand 60% a year with Bert Beagley-Brown from TOG Knives

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/7/202234 minutes, 52 seconds
Episode Artwork

Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.We're discussing the marketing strategies he's using to double his sales every year.And they are NOT what you expect...Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/31/202233 minutes, 23 seconds
Episode Artwork

Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/24/202230 minutes, 49 seconds
Episode Artwork

The Ops Perspective on Fashion with Needle & Thread's Mark Liddington

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).Listen for updates on:how they survived the pandemic, and lessons learnttheir increased focus on sustainabilityteam, marketing, 3PLs and moreGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/17/202234 minutes, 51 seconds
Episode Artwork

A truly inspiring sustainable startup - Marc Bucci from Social Socks

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.Listen in to find outwhy socks!?how he's baked in sustainability from day one, into everythingwhy F2F selling is key to his successsome excellent plans for future growthGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/10/202237 minutes, 24 seconds
Episode Artwork

Top 10 Holiday Season Setbacks and How to Avoid Them

We’re doing something a little different this episode.I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit.And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl!The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/3/202256 minutes, 32 seconds
Episode Artwork

Growing Skincare brand Blossom Essentials 3x to 7 figures with Sarah Vilenskiy

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.Sarah explains how they're driving such growth in year 3 includingteam structurecustomer services and 3PLsfinding the right subscription softwareads - TikTok, Facebook, InstagramA tip-packed episode!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/26/202231 minutes, 43 seconds
Episode Artwork

Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/19/202238 minutes, 40 seconds
Episode Artwork

Double Your Shopify Sales every Year with Story and Product - SOLIOS watches' Samuel Leroux

Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2million via their Shopify store.Listen to be inspired by:- The SOLIOS watches founder story- How SOLIOS have built their team- The important of sustainability at SOLIOS- How SOLIOS have doubled sales each yearLots of great tips tooGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/12/202243 minutes, 41 seconds
Episode Artwork

Getting your first 400 wholesale accounts with Bare Kind's Lucy Jeffrey

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.Lucy is sharing a heap of in-depth advice, including:- how she's grown their wholesale channel to 6 figures using Faire- how she's built her remote team, and makes it work really well- how she's overcome lots of accounting hurdles- how to recognise an eCommerce store needs to be shut downGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/5/202231 minutes, 37 seconds
Episode Artwork

Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.We're chatting about- how to hit the ground running in a new job- subscriptions for success- selling luxury coffeeand a lot more (of course!)Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/29/202237 minutes, 39 seconds
Episode Artwork

Supply Chain Crisis - Solved. Top eCommerce Operations Tips

Well.. not quite!But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue.Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store.Hear tips from:- Ian Hammersley, The Hammersley Brothers- Kelly Barner, Dial P for Procurement Podcast- Martin Heubel, Consulterce- Gavin Warwick, SmartFreight- Sara Arthrell, BrightPearl and Inventory PlannerPLUS host Chloe Thomas summarises it all into 7 key action points for you to follow.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/22/202240 minutes, 59 seconds
Episode Artwork

Growing a reCommerce business to £5.5m through great customer experience with Helen Lord from UKE

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year.We're chatting about building a recommerce business (selling used goods), and how it opens doors in existing markets. How getting to know the customer has been crucial to their success, How and why they've decided to shift to eCommerce after 8 years in business. LOTS of great tips and ideas and inspiration in this episode.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/15/202238 minutes, 8 seconds
Episode Artwork

How to get to $25m in 5 years AND care about the planet with Ekster Wallets' Olivier Momma

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are working on that again in 2022.Listen for lots of tips on team, marketing, net zero, growth and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/8/202232 minutes, 21 seconds
Episode Artwork

Taking a fast growth carbon reduction focused startup to 7-figures with Byway Travel's Cat Jones

I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front.It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey!Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/1/202238 minutes, 54 seconds
Episode Artwork

How to grow your DTC brand to over £12m with Guy Blaskey founder of Pooch and Mutt

Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscriptions via their Shopify store. Founded in 2007 they now do £ 12 million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.We're discussing how he got the business there, plus lots of founder tips, marketing tips, and sustainable packaging advice.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/25/202238 minutes, 54 seconds
Episode Artwork

Linking your offline and online activity for greater sales with Lost and Forged's Doug Heifetz

Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy and at in person shows. Founded in 2016 they now do six figures a year.As well as sharing the story of how he came up with his upcycled jewellery designs, Doug is also sharing lots of tips around blogging, SEO, in person events, email capture and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/18/202233 minutes, 10 seconds
Episode Artwork

Startup manufacturing and cashflow problems, crowdfunding, and organic social with Frankly Delicious

Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.Yes, we're covering Chocolate 2 weeks running! Why - because these businesses demonstrate just how differently businesses can tackle similar problems.In this episode learn about the ups and downs of startup life, solving cashflow and manufacturing problems AND get some awesome tips on driving sales through organic social media - including TikTok and Reels.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/11/202235 minutes, 3 seconds
Episode Artwork

Story, content and partnerships for growth with James Le Compte from To'ak Chocolate

James Le Compte is the CEO at To'ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything. Founded in 2013, with their first product available in 2014 they are a Shopify merchant, and are growing DTC at 50% year on year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/4/202240 minutes, 35 seconds
Episode Artwork

Embedding ethics and sustainability into luxury brand Elvis & Kresse - super inspiring story

This is a must-listen-twice episode.Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/27/202239 minutes, 41 seconds
Episode Artwork

Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey

Thomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/20/202238 minutes, 50 seconds
Episode Artwork

Discover the perfect DTC Playbook with DTC veteran Mike Stevens

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/13/202236 minutes, 46 seconds
Episode Artwork

Growing a fashion brand to over 7 figures with Charys Caldarella from Styelle Swim

Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit €1 million this year. The growth is coming from DTC sales AND their extensive global wholesale network - including marketplaces and retailers like Zalando. We explore how she's achieving all this whilst also making the whole business carbon negative.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/6/202233 minutes, 51 seconds
Episode Artwork

Growing a reusables brand to £5m a year with Helen Rankin from Cheeky Wipes, inc Klaviyo tips

Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008. Selling reusable baby wipes, period products, nappies and more. They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.We're discussing how she's grown the business, customer service and customer experience, the power of reviews, email marketingand much much more!Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/30/202235 minutes, 16 seconds
Episode Artwork

The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl

In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not only identified the fastest growth eCommerce stores – they’ve also looked across them to find what they have in common.So you can think of this as the episode where we share the recipe for fast eCommerce growth.My guest is Sara Arthrell, the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/23/202234 minutes, 32 seconds
Episode Artwork

Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio

Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 and they went from zero to £200k sales in just 8 weeks! Listen to hear tips on how constraint creates creativity Facebook Ads SEO, CRO, and customer research!Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlMentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/16/202239 minutes, 47 seconds
Episode Artwork

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 they attracted over 600 customers in the first year. Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/9/202238 minutes, 56 seconds
Episode Artwork

Klaviyo Research - Sustainable eCommerce

I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing. There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable.In this episode… we're discussing that research and what it means for your business with the author of the research, Aubrey Harper.Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/2/202236 minutes, 9 seconds
Episode Artwork

10 eCommerce Marketing Tips from our latest Virtual Summit

Our brand new eCommerce MasterPlan Virtual Summit is live NOW. Catch ALL the replays for FREE now at eCMP.info/summit ---In this episode, Chloe gives us a rundown of one top tip from each of the 10 expert sessions within the summit.So get ready for the perfect Email, Facebook Ads, SMS, etc marketing advice to help you ride the wave of eCommerce success this year.Including tips from:Neil Forrest, GorgiasBen Parr, Octane AIDerric Haynie, eCommerce TechRob Harrison-Plastow, Time AgencySteve Clift, GoodCartsGemma Banks, KlaviyoIvana Radojevic, Stream Commerce ShopifyPlus agencyBecky Hopkin, Digital GearboxOliver Spark, Sweet AnalyticsGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/25/202231 minutes, 39 seconds
Episode Artwork

Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/18/202231 minutes, 56 seconds
Episode Artwork

The Fashion Business Model of the Future? This is Unfolded with Cally Russell

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is Unfolded, a fashion brand doing amazing things on many fronts! Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/11/202236 minutes, 8 seconds
Episode Artwork

Building a Europe's most Sustainable Product Marketplace with Veo's Joe Darwen

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink and Home! Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September 2021 and are growing 30% month on month.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/4/202232 minutes, 31 seconds
Episode Artwork

10 Simple Ways to Make Your eCommerce Brand More Sustainable

Chloe's been busy researching how to make an eCommerce business more sustainable, including reducing carbon usage and offsetting. During her research, she's found a LOT of ways you can very easily take the first step on the path to net-zero. AND found a lot of tools that will also improve your marketing AND help your customers make better buying decisions. So.... she's pulled the best 10 of them together in this episode for you. Listen to find 10 easy ways to quickly make your business more sustainable. We've got tips, process changes, and several Shopify Apps! (which also work with other platforms!!).Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/28/202241 minutes, 43 seconds
Episode Artwork

Balancing the Bricks and Clicks with Jarrold's Neil Park

Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online.As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/21/202237 minutes, 45 seconds
Episode Artwork

Our episode about Ukraine, with Matteo Grassi from Commerce4Good

This bonus episode is our response to what’s happening in Ukraine.It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.So what’s this episode about?Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.So we’re going to talk about how those eCommerce skills are being leveraged to helpAnd we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.Yes, we are doing an episode on a war. BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness.My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness.In fact - I felt more positive after recording this than I did before!My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!).Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war.Here are the links to how you can help:- Support Matteo’s work via Commerce4good at chloelink.com/commerce4good- Get your Ukrainian designed Tshirt (and add a helpful tip!) at www.artists4good.store- Hire Ukrainian talent at https://remoteukraine.org/- Find real ways to help Ukraine from wherever you are in the world - chloelink.com/ukrainehelp- What to do as a business guide – chloelink.com/ukrainebusiness - And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – chloelink.com/simonThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/17/202235 minutes, 32 seconds
Episode Artwork

Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.Wow!We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/14/202233 minutes, 25 seconds
Episode Artwork

Clothes Swapping success and how it can work for brands too with Nuw's Aisling Byrne

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges!As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions.One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION.So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry.So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspiring stories we all need to hear!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/7/202239 minutes, 12 seconds
Episode Artwork

Want an easy way to work out how sustainable your products are?

The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable?Today’s guest unveiled software as CES in January that rapidly and cost-effectively evaluates the environmental impact of consumer products at global scale. So I figured he’d be a good person to discuss what “sustainable” really means for all of us.And what the benefits of shouting about your sustainability credentials really are.Austin Simms is the co-founder & COO at Dayrize, a business which exists to help business and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike, Philips and Brooks Running.Please do listen to the end where you’ll find out just how easy and low-cost it can be to have the sustainability score of all your products researched, and provided back to you BOTH as a format you can use across your website and marketing AND with an indepth report to help you become even MORE sustainable.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/28/202235 minutes, 45 seconds
Episode Artwork

Forbes author Elaine Pofeldt on her new book "Tiny Business, Big Money"

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others.Elaine is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness” It’s brand new, and in it, Elaine shares her blueprint for going high revenue without building a huge team.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/21/202243 minutes, 38 seconds
Episode Artwork

Sustainability and Community are super-powering Shopify fashion brand Pantee

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30! (for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry).Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about how she's built a strong community based on the core values of her business - a community that enabled them to fund and successfully launch the business, opting out of Black Friday last year, their most powerful marketing channel.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/14/202234 minutes, 39 seconds
Episode Artwork

Adding second hand market to your site with Kalkidan Legesse founder of Sancho's and Owni

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. We're discussing:how she keeps Sancho's focused on their valuesand leverages that to grow the sales. Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/7/202239 minutes, 7 seconds
Episode Artwork

Walmart Marketplace how to with Ken & David from Firing the Man

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their products on the Walmart marketplace.We're discussing BOTH why you should be considering selling on Walmart and HOW to do it well.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.Mentioned in this episode:nullnullThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/31/202239 minutes, 8 seconds
Episode Artwork

eCommerce Sustainability means eCommerce success with Adam Bastock

Yes, we're getting DEEP into eCommerce sustainability.Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025.He's chatting with Chloe about WHY to go net zeroHOW to do itAND how to shout about it for maximum impactGet all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/27/202239 minutes, 8 seconds
Episode Artwork

Tap into a market worth $8trillion a year with Mike Adams from Enable All

Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/24/202234 minutes, 38 seconds
Episode Artwork

eCommerce Experts Mashup inc Magento, Shopware, Sue Monhait & Arlen Robinson

One of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz UnwrappedJamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show a MUST LISTEN for your planning for 2022.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/20/202240 minutes, 43 seconds
Episode Artwork

Replatforming from Magento to BigCommerce with Ash Hubbard from Grenson Shoes

Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/17/202252 minutes, 24 seconds
Episode Artwork

JGS What are the key stages of eCommerce Growth? And what does it mean for your business?

Since 2013 Luke Hodgson has been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast growth DTC brands scale their tech just as easily as they scale their teams, marketing and sales.As part of all that Luke’s been diving into the DNA of 100s of DTC brands to work out the stages for growth, and key things to do on that growth path.As I often say “there’s an awful lot you *could* do to grow an eCommerce brand, the successful companies are the ones who work out what they *should* do at any given point.Luke shared an AMAZING guide to working this out on LinkedIn recently – and that’s why he’s here as part of our growth series – to share it with all of you!JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/13/202241 minutes, 45 seconds
Episode Artwork

JGS How to create a fast-growth startup with Immaculate Vegan's Simon Bell

Simon Bell is co-founder at Immaculate Vegan, a curated fashion marketplace – for consumers who like a lot of style with their ethics. Launched in 2019 growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth. We discuss what it takes to be a fast-growth startup, how to plan for the growth, going all-in with your time, building the right team whilst keeping costs low, lean-thinking, Minimum Viable Products, AND (of course) what the marketing looks like.Whether you're plotting your own fast-growth startup, or looking to simply accelerate your growth in 2022, or even streamline your business - this one is well worth the listen.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/10/202237 minutes, 51 seconds
Episode Artwork

eCommerce Experts Mashup inc Tim Richardson, Ben Marks, Arlen Robinson & Luke Hodgson

One of our famous expert mash-up episodes! Each of our guests have been asked "What is the most important thing we learnt in eCommerce in 2021?" We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz Unwrapped,Jamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and the eCommerce Marketing PodcastYou'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing and a LOT more.JGSThis is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/6/202235 minutes, 1 second
Episode Artwork

JGS Ian Bentley put sustainability at the heart of Parker Clay - and they've doubled sales every year

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community impact efforts. Founded in 2014 they have been consistently doubling the business and now have a global team of over 200 people. A truly inspiring story.JGSThis is the first of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/3/202241 minutes, 58 seconds
Episode Artwork

Chloe's Marketing Launch Framework

There's not enough companies in eCommerce embracing 'launches' - so as an end-of-year special we're sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/27/202145 minutes, 25 seconds
Episode Artwork

Bootstrapping an illustrated homewares brand with Hepsie Goddin from Martha and Hepsie

Hepsie Goddin is co-founder of Martha & Hepsie -- a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on they now do 300 order per month. They have one of the best "Values" page on their website I've come across, and we talk about wholesaling, streamlining processes, email marketing, and how they've put both the Kindness economy AND reducing carbon into their business.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/20/202137 minutes, 44 seconds
Episode Artwork

Growing a baby clothing subscription service with Eve Kekeh of Bundlee

Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY. We talk about what it's taken to launch and grow the business, getting into team, outsourcing, recruitment, retention, and mindset! With a big helping of customer education and sustainability.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/13/202134 minutes, 38 seconds
Episode Artwork

Our new Net Zero focus

As of today, we're all about helping you to both create a successful eCommerce business AND inspire and help you along the path to net zero. In this episode Chloe is explaining WHY we're doing this, and WHAT it means.==========Useful links:The climate conference Chloe mentions https://www.youtube.com/playlist?list=PLoSGXu2qwXzHAHIjz7XxTiO1IWDy87Ete Our Net Zero Status Page https://ecommercemasterplan.com/our-net-zero-journey-updates/New Podcast - Beyond Net Zero Journey https://www.beyondnetzerojourney.com/Apply to be a guest - https://ecommercemasterplan.com/guest/Our Offsetting progress so far - https://ecologi.com/ecommercemasterplan?r=61b0a531631bbe339e443ed1 (use this link to sign up and they'll plant another 30 trees)Please let us know what you think - https://ecommercemasterplan.com/contact/I hope you decide to join us on the journey!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/9/202115 minutes, 50 seconds
Episode Artwork

What's it REALLY like to sell your eCommerce store? With Matt Edmundson

Matt Edmundson was the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. Pre-pandemic (yes, that long ago!) he was on the show talking about how he’d grown Jersey Beauty to achieve global sales of $75million, that’s over 7 million products shipped. He’s back on the show because this year he successfully sold the business.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/6/202135 minutes, 12 seconds
Episode Artwork

Fashion Focus - how do we solve the sizing issue AND personalise the customer journey? With Sarah Curran

Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability.We discuss what it's going to take to be a successful fashion brand in 2022 and beyond, including how to solve the sizing issues so customers buy what fits first time; the power of true personalisation; why the customer is the biggest disruptor in the industry; AND what should be on your list for 2022.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/29/202136 minutes, 21 seconds
Episode Artwork

Just how do you more than double sales EVERY year? Eugene Ravitsky from FactoryPure explains all

Eugene Ravitsky is the President at FactoryPure an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year, have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m. We get into the nuts and bolts of how he's guided the business to this level of growth AND the key pillars of their strategy.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/22/202130 minutes, 11 seconds
Episode Artwork

Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale in over 600 retailers and via their own eCommerce store, This year sales are on track to hit $2m. We talk about their pivot to focus less on physical retail, and more on online retail. the management style/structure/ethos you need to keep a business growing and pivoting.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/15/202131 minutes, 37 seconds
Episode Artwork

Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue

Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/8/202136 minutes, 27 seconds
Episode Artwork

How to hit 7-figures selling products available everywhere with Bec Slack from CleverStuff

Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year. Listen to discover the secret sauce my guest has used to create a successful business selling products that are available from many other retailers. Including email, ads, SEO, customer connection, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/1/202127 minutes, 1 second
Episode Artwork

Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co

Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/25/202127 minutes, 2 seconds
Episode Artwork

How to REALLY connect with your customers using Klaviyo with Leane Tilley from Kineta Tea

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500 orders per month. We're chatting about the techniques and strategies they've used to build strong relationships with their customers leading to a huge growth in sales.Including several Klaviyo email marketing tips.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/18/202132 minutes, 25 seconds
Episode Artwork

eCommerce Operations improvements are ALL about enabling growth with Lovepop's Dan Nephew

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/11/202132 minutes, 30 seconds
Episode Artwork

How to do £180,000 in year 1 on WooCommerce with Martin Thornalley from Red Rock Games

Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's been full time in the business since day 1, and we chat abouthow he's chosen what areas to focus on, the good and bad that's happened in the first year, why he decided to sell on WooCommerce, and the role Amazon and eBay have played in the story so far. Lots to learn in this episode!Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/4/202134 minutes, 48 seconds
Episode Artwork

YouTube and data-based optimisation are crucial to get to 9,000+ orders per month Nick Ernst from Snap Supply

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month. We discuss what led Nick to launch the wholesale side of the business, why YouTube is a crucial marketing channel, plus how he uses the data from various tools to simplify and streamline processes, AND improve the effectiveness of the marketing.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/27/202130 minutes, 19 seconds
Episode Artwork

'Adapt or Die: Your Survival Guide to Modern Warehouse Automation' aka increase your backend ROI

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/20/202134 minutes, 54 seconds
Episode Artwork

Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/13/202132 minutes, 55 seconds
Episode Artwork

Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit. Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too.Get all the links and resources we mention at eCommerceMasterPlan.comWant to find out what Becky could do for you? Book your free consultation here https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/6/202144 minutes, 36 seconds
Episode Artwork

Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it?

Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY.She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/30/202133 minutes, 11 seconds
Episode Artwork

From one Etsy store to selling $millions with a fashion empire - Jordan West, Little & Lively

Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more…. We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/23/202133 minutes, 21 seconds
Episode Artwork

Embracing Movement Marketing with bestselling author Chip Walker

Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘Activate Brand Purpose: How to harness the power of movements to transform your company’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken! We're chatting about how you can use your purpose to improve your business and your marketing - get ready for lots of examples, and big ideas.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/16/202133 minutes, 20 seconds
Episode Artwork

What it takes to get to 8-figures on Shopify & Amazon with Bakblade's Matt Dryfhout

Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/9/202138 minutes, 26 seconds
Episode Artwork

Turning Shipping into a Competitive Advantage

Dhruv Saxena is Co-founder at Shipbob a tech-first 3PL whose latest round of funding has valued them at over $1bn. They have over 24 fulfilment centres throughout the USA, UK and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat with us! We're talking about all the ways in which by getting your fulfilment set up right you can BOTH increase first-time purchases AND repeat purchases.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/2/202134 minutes, 16 seconds
Episode Artwork

Growing a start up to 2,000 orders a month in 1 year with Tom Mucklow from Aurora Mornings

Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month. We chat about the mindset necessary to achieve this, how he's chosen what to outsource, what marketing methods led to the growth AND what he's got planned for the next year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/26/202136 minutes, 12 seconds
Episode Artwork

Taking a mulit-niche-brand approach to 7-figures plus with Trevor Crotts from Buddy Brands

Trevor Crotts is the CEO and founder at Buddy Brands. A pet products company founded in 2011 they have now become multiple dog brands which combined have annual sales of substantial 7 figures.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/19/202139 minutes, 9 seconds
Episode Artwork

Growing a sustainable fashion business to 7-figures with Encircled's Kristi Soomer

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business.And she’s also the host of the Brave and Boss Entrepreneurs podcast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/12/202132 minutes, 43 seconds
Episode Artwork

How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve's Bees

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's changed their objectives for wholesale and events in the future. We also discuss why she wants to keep her business below £250,000 sales a year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/5/202141 minutes, 41 seconds
Episode Artwork

Next level fashion sustainability to satisfy a $120bn opportunity with Camilla Olson

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine arts) in fashion design, and ran her own eCommerce label for five years. Most recently she’s founded the inclusive fashion company, Savitude, who are helping fashion designers solve the fit, return and excess inventory problems by providing Enhanced Sketching using AI Design Intelligence. We're chatting about all that from various angles - must listen if you're looking to be more sustainable, improve your fashion business, OR just want to listen to something really interesting.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/28/202136 minutes, 45 seconds
Episode Artwork

Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club

Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, and growing a Subscription business. Including customer retention and product development.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/21/202130 minutes, 52 seconds
Episode Artwork

Grow to £4m a year via international marketplaces and Magento with Trevor Ginn from Hello Baby Direct

Trevor Ginn is the founder of Hello Baby Direct. Founded in 2011 they sell via over 20 channels globally and achieve over £4m a year in sales. We talk about how he's done this on his own, recent decisions to expand his team, and much moreGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/14/202133 minutes, 52 seconds
Episode Artwork

Covid 12 months on with Ian Leslie from Industry West

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights.Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/7/202141 minutes, 26 seconds
Episode Artwork

Top Tips for a Successful eCommerce 2021 with Liat Karpel Gurwicz from Wix

Liat Karpel Gurwicz s head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of the key lessons they’ve learnt from their most successful users.Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/31/202137 minutes, 34 seconds
Episode Artwork

WooCommerce startup Afro Drops' Rollercoaster continues! With Luke Carthy

This year we’re following a startup from launch through their first 12 monthsIn episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own. It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster. Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and finding the answer!) to why aren't sales growing faster??Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/24/202134 minutes, 4 seconds
Episode Artwork

How to move your bricks and clicks sales online with Vanessa Ungvarsky from Taylor Made Polish

Vanessa Ungvarsky is the founder at Taylor Made Polish, founded in late 2016 they’ve had an interesting last 18 months… By the end of 2018 there were doing a stable 6-figure sales a year with growth just happening! But the majority of their retail was offline, as was that of their wholesale customers. So during the pandemic sales dropped by over 60% overnight. Vanessa has rebuilt the business so it’s now happily growing again, and sales are now 90% online.Get all the links and resources we mention at eCommerceMasterPlan.comGet $15 off your first month of Tailwind! https://ecmp.info/tailwindThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/17/202134 minutes, 27 seconds
Episode Artwork

DTC expert David Williams on how to plan for eCommerce success

David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on in eCommerce. AND what you should focus on if you want to make this year as successful as possible for your brand.Get all the links and resources we mention at eCommerceMasterPlan.comGet $15 off your first month of Tailwind! https://ecmp.info/tailwindThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/10/202133 minutes, 47 seconds
Episode Artwork

Trade shows, craft fairs, and 6-figure sales with Sue Monhait of The Ribbon Print Company & Gift Biz Unwrapped

You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth in the last of 22%. We chat about how she's adapted her business away from trade shows, and helped her customers to grow their businesses without craft fairs.LOT of great tips in this one for REALLY getting to know your customers.Get all the links and resources we mention at eCommerceMasterPlan.comGet $15 off your first month of Tailwind! https://ecmp.info/tailwindThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/3/202138 minutes, 8 seconds
Episode Artwork

Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing. How it's helped grow the business AND how they've been tackling the thorny question that is attribution.Get all the links and resources we mention at eCommerceMasterPlan.comGet $15 off your first month of Tailwind! https://ecmp.info/tailwindThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/26/202142 minutes, 41 seconds
Episode Artwork

Is now the time to sell you eCommerce store? With Nate Lind

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163 he explained all about how he does that, and now he’s back to update us on his new focus - helping eCommerce business owners sell their business successfully. It's currently a sellers market - so listen and learn how you might be able to turn you eCommerce business into a big pile of cash ready to take your next steps.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/19/202135 minutes, 29 seconds
Episode Artwork

Migrating from Magento to WooCommerce for better customer service with Yinka Martin from HairWeavon

Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year on year growth. We chat about the empathy superpowergrowing your team, email marketing, celebrating 10 years in businessand their migrations from ZenCart to Magento to WooCommerceGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/12/202133 minutes, 25 seconds
Episode Artwork

How to survive the first 12 months of a beauty startup with Jessica Bellinger of Bess & Color

Jessica Bellinger is the founder of online cosmetic brand Jessica & Color. Founded in December 2019, now 12m in they’re at $37,000 sales with growth accelerating.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/5/202130 minutes, 26 seconds
Episode Artwork

eCommerce Insurance - what protection should you have? With Megan Bingham-Walker from Anansie

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/29/202134 minutes, 46 seconds
Episode Artwork

Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/22/202137 minutes, 18 seconds
Episode Artwork

How to quit your job and in 12 months grow your eCommerce store by 300% with Daniel McClen

Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/15/202137 minutes, 31 seconds
Episode Artwork

How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments

Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrenices. Who better to update us on the latest payments opportunities?It’s been over 4 years since we’ve had an episode about payments – getting money off your customers. So today we’re writing that wrong… and giving you an update on just what the latest opportunities are I the world of payments.And if you’re thinking “I’m on Shopify – they deal with that for me”, well, yes they do – but you still have options, and I think you’re going to want to listen and find out what they are…Payments, of course, is one of those areas where things can change a lot from country to country, and Jason and I have tried to keep this discussion geographically neutral! Which has the added benefit that we won’t be getting deep into any legislation (win!). but be aware that some of what we’re discussing might not be possible in your country, or all the countries you sell toGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/8/202132 minutes, 2 seconds
Episode Artwork

Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/1/202136 minutes, 17 seconds
Episode Artwork

Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m

Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/22/202132 minutes, 48 seconds
Episode Artwork

The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/15/202137 minutes, 23 seconds
Episode Artwork

"The Age of Influence" bestselling author Neal Schaffer

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/8/202141 minutes, 12 seconds
Episode Artwork

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke again in episode 330 to see how things are going and what he's doing to grow the business in the first 12 months.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/1/202137 minutes, 22 seconds
Episode Artwork

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/28/202134 minutes, 47 seconds
Episode Artwork

How to Double your Sales Every Year with Purelei's John Hagan

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/25/202142 minutes, 34 seconds
Episode Artwork

How to get from $500k to $1m annual sales with Lucy Bloomfield from 10,000 Customers

Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past we’ve covered ethical, sustainable eCommerce and Customer Personas and in this episode we’re getting into just how you make the shift from 500k to 1m in annual sales. HEALTH WARNING - we're going to be talking about some hard truths in eCommerce, so you may find this a hard listen - but if you do it could change your future for the better.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/21/202145 minutes, 32 seconds
Episode Artwork

Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/18/202133 minutes, 31 seconds
Episode Artwork

How you can grow your business by adding your products to eBay with Kristi Diemoz

Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/14/202132 minutes, 43 seconds
Episode Artwork

Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 Garage 79 is up 1,071% Boutique Heidi up 4,601% year on year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/11/202139 minutes, 29 seconds
Episode Artwork

What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/7/202143 minutes, 15 seconds
Episode Artwork

Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/4/202145 minutes, 5 seconds
Episode Artwork

Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.Get all the links and resources we mention at eCommerceMasterPlan.comHear our first 3 interviews with Simon here:255273288This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/28/202032 minutes, 37 seconds
Episode Artwork

Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/21/202029 minutes, 23 seconds
Episode Artwork

How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world ripping up the rule book and making huge (and small) changes to enable them to continue to survive and thrive in these ‘interesting times’.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/14/202030 minutes, 31 seconds
Episode Artwork

Enter the world of auction-selling with David Zinberg founder of Bids.com

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have grown over 300% in the last year. We discuss what it takes to make an auction site successful, competitive advantage and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/7/202029 minutes, 46 seconds
Episode Artwork

DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/30/202034 minutes, 15 seconds
Episode Artwork

Behind the Scenes: how we create and market our podcasts - your questions answered

To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more. We've been collecting your questions and in this episode Chloe will answer them all.Get all the links and resources we mention at eCommerceMasterPlan.com/300This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/23/202050 minutes, 46 seconds
Episode Artwork

How We'll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby

Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the Advisory boards of multiple events and magazines, AND holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications, Andrew has been named a top 20 global retail influencer. We are honoured to have Andrew giving up his time to be on the show today, and quite frankly who better could we be speaking to about what the future holds for retail?Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/16/202048 minutes, 10 seconds
Episode Artwork

How Swag.com grew their B2B eCommerce sales 1,999% in 3 years with Jeremy Parker

Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1999% and ranked 218 on the 2020 Inc 5000 list. Sneak preview - it's all about a total obsession with making things as easy for the customer as possible.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/9/202037 minutes, 49 seconds
Episode Artwork

Serial eCommerce Growth Hacker Mario Nawfal talks marketing as lego bricks

Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which – sells blenders to businesses. Together they achieve over 8 figures a year. Mario shares SOOOO much advice in this episode (you need to checkout the shownotes at eCommerceMasterPlan.com/podcast to get all the links to the resources he mentions). We chat about trends, growth hacking, reddit ads, Facebook Ads, email marketing, Upsells, and much much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/2/202040 minutes, 51 seconds
Episode Artwork

Selling services on Shopify with Izabela Russell from Music Radio Creative

Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/26/202037 minutes, 1 second
Episode Artwork

Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/19/202045 minutes, 13 seconds
Episode Artwork

Adapting a complicated business fast with Andrew Steel from Charles Bentley

Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers AND running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m brushes a year has made dealing with the challenges of the pandemic particularly interesting!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/12/202033 minutes, 41 seconds
Episode Artwork

How to get your Systems in order so you can SCALE fast with Trent Dyrsmid

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list.Get Trent’s amazing Flowster offer at Flowster.app/masterplanGet all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/5/202031 minutes, 57 seconds
Episode Artwork

Take everything in house using BigCommerce with Sam Grant from Toolstop

Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/28/202033 minutes, 50 seconds
Episode Artwork

Introducing... The Future of eCommerce Podcast

We’ve just passed 500,000 listens – how crazy is that?? And how awesome.Looking at the monthly listeners it’s going to take a lot less than 5 years to double that and reach the million.I’d love your help to get there – so please do let others know about the show, or give us a share on social – use the hashtag #ecommasterplanI’m going to think of someway to celebrate the milestone on the show soon – but for now…. Whilst I chat with retailers each week, and give you insight to what’s happening right now – my friend Derric Haynie has a new podcast that’s all about what’s coming up in the future.It’s a great show, and well worth a listen – so I’ll let him tell you a little bit more…The Future of eCommerce PodcastThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/27/20204 minutes, 9 seconds
Episode Artwork

Coping with a supplier-side meltdown with Neil Fitzpatrick from Pet Drugs Online

Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss this and lots of other interesting and impacts and lessons from the peak of Covid-19.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/21/202040 minutes, 15 seconds
Episode Artwork

Making the most of a 400% sales boom with Chris Meade from Crossnet

Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way! Since Covid-19 struck sales have quadrupled giving Chris and the Crossnet team a supply, and customer service challenge. Plus a massive marketing opportunity. in this candid chat Chris shares lots of detail about how they've coped with it all including their Facebook Ads and email strategy, which includes how to get your email sign up rates to over 10%.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/14/202029 minutes, 44 seconds
Episode Artwork

Maintaining profits when the stores shut with Industry West CMO Ian Leslie

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/7/202045 minutes, 6 seconds
Episode Artwork

ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare

Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think…Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/31/202032 minutes, 16 seconds
Episode Artwork

Getting the foundations right for exponential growth with Bouq's John Tabis

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/24/202036 minutes, 36 seconds
Episode Artwork

A curated marketplace with social media at it's heart, Greg Spillane from Fancy

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/17/202036 minutes, 38 seconds
Episode Artwork

Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/10/202040 minutes, 9 seconds
Episode Artwork

Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino

Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/3/202035 minutes, 19 seconds
Episode Artwork

Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.Listen for LOTS of fast-growth tips - including Facebook Ads advice.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/27/202037 minutes, 32 seconds
Episode Artwork

Email Marketing Copywriting with Parry Malm - why you need to use AI

Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend." I’ve been a consumer of Parry’s email marketing, subject line and copywriting wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/20/202037 minutes, 46 seconds
Episode Artwork

Introducing.... Keep Optimising Podcast

The Keep Optimising Podcast is a the brand new podcast we've created.A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.You can hear a new episode for free every Wednesday.Each episode is audio only and lasts about 45 minutes.AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/15/20201 minute, 54 seconds
Episode Artwork

How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth. Founded in 2012 they served over 120k customers in the last year.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/13/202032 minutes, 25 seconds
Episode Artwork

RestoraPet's Brian Larsen explains how they grow 500% year on year

Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they're testing woocommerce against shopify.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/6/202034 minutes, 34 seconds
Episode Artwork

Using pop ups to achieve 500% YoY growth with Blomma Beauty's Karen MacDonald

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/29/202033 minutes, 20 seconds
Episode Artwork

Email Marketing with Chris Orzechowski Author of Bestseller "Make it Rain"

Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/22/202032 minutes, 27 seconds
Episode Artwork

Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/15/202030 minutes, 46 seconds
Episode Artwork

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally transform with a recent focus on Augmented Reality – or AR.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/8/202034 minutes, 55 seconds
Episode Artwork

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/1/202035 minutes, 30 seconds
Episode Artwork

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/25/202040 minutes, 1 second
Episode Artwork

Using Klaviyo to increase AOV and Sales with Simon from UXB Skincare

Way back in episode 255, we caught up for the first time with Simon Driscoll from UXB Skincare. Simon’s back to update us on how he’s navigating the growth of his eCommerce startup store. In our first catch up with Simon he talked about his journey so far, and his plans for Q1.Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.This time we're chatting about Facebook Ads, Social proof and testers, AOV, Klaviyo and Abandoned baskets.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/18/202035 minutes, 13 seconds
Episode Artwork

Judah Phillips author of bestseller "eCommerce Analytics"

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/11/202038 minutes, 14 seconds
Episode Artwork

How to make HUGE decisions in your business with Moral Code's Mark Kohlenburg

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn't go live until August - so I'm chatting with Mark about how they've made these big decisions, and the complexity of making it all happen in a big business.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/4/202034 minutes, 33 seconds
Episode Artwork

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live. To celebrate I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.I’ve picked them because each shares a tactic or an idea that will help you with every piece of marketing you’re doing.We’re starting with my Promotional Golden Rule.Then moving into some copy writing and content tips that will help you to drive sales without giving away margin.Finally the Keep Optimising chapter!---You can get the full audiobook right now on all good audiobook platforms including Audible:Audible USAAudible FranceAudible GermanyAudible UKAnd lots more:AmazonGoogle PlayAppleScribdIt’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/27/202028 minutes, 41 seconds
Episode Artwork

The Customer MasterPlan Model - use it to improve your marketing performance

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live.(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.You can hear the whole of Part 1 The Customer MasterPlan Model.I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing. It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.---You can get the full audiobook right now on all good audiobook platforms including Audible:Audible USAAudible FranceAudible GermanyAudible UKAnd lots more:AmazonGoogle PlayAppleScribdIt’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.In next week’s episode I’ll be...
4/20/202027 minutes, 3 seconds
Episode Artwork

How sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors

Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We talk about how to set up your business to sell for the maximum amount, and why who you choose to help you broker the deal can make a huge difference to your payout. Chris also shares lots of tips and tactics from his years in eCommerce and selling on Amazon.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/13/202038 minutes, 39 seconds
Episode Artwork

Organic Growth and managing Remote Teams with Ocushield's Dhruvin Patel

Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/6/202034 minutes, 21 seconds
Episode Artwork

Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company

Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/30/202041 minutes, 53 seconds
Episode Artwork

Find out how Brie Read has grown Snag to £2m per month in just 2 years

Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/23/202034 minutes, 15 seconds
Episode Artwork

Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake

Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year. We talk about the importance of the right eCommerce foundations, selling overseas into the USA and China, and some interesting perspectives on Influencers!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/16/202041 minutes, 17 seconds
Episode Artwork

Story, brand and the cross channel selling balancing act with Quicke's Cheese's Tom Chatfield

Tom Chatfield is the Head of Sales sand Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesaleThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/9/202033 minutes, 7 seconds
Episode Artwork

Fashion replatforming, customer service and the impact of PR with Needle & Thread's Mark Liddington

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/2/202044 minutes, 1 second
Episode Artwork

Using Delivery Tracking data to streamline the customer experience with Scurri's Rory O'Connor

We've got Scurri founder and CEO Rory O'Connor on the show to help us understand the opportunities and challenges of delivery tracking. From the retailer and customer's point of view. There's a lot here you can use to increase sales and repeat orders.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/24/202029 minutes, 47 seconds
Episode Artwork

How the world's largest art gallery do it - Rebecca Wilson from Saatchi Art

Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%. It's always nice to chat to a business that's leading the way, and it's always nice to chat to a business doing eCommerce in a different way - well we have both in this episode! As well as art we discuss the importance of understanding the customer, optimisation, content marketing, and offline marketing - including pop ups and catalogues.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/17/202037 minutes, 13 seconds
Episode Artwork

Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months

Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales. In this episode… you’re going to hear about to grow your business fast. We’ve got a bit about crowdfunding, brand, sustainability, getting traffic, building your team and much more. I thoroughly enjoyed my chat with today’s guest and I know you’re going to too.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/10/202050 minutes, 13 seconds
Episode Artwork

JJ Resnick explains how stories have been at the heart of his eCommerce success

JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co – the creators of the famous Moscow Mule cocktail. JJ’s joining us to talk about some of the brands he’s built, and how story has been central to success in each case. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/3/202043 minutes, 24 seconds
Episode Artwork

eCommerce Growth Experts Mashup inc Ian Hammersley and Omnisend

Chloe is joined by a host of eCommerce experts to answer the question "What is your top tip for growing an eCommerce business in 2020?"The answers are VERY wide-ranging from delivery to international, lots of marketing tips, and much more. Our experts include:Chris Dawson from Tamebay;Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites Rytis Lauris from Omnisend. There's so much in this episode you're going to listen more than once!Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/30/202022 minutes, 44 seconds
Episode Artwork

eCommerce Growth Strategy with Rob Kessler of Million Dollar Collar and Go Tie Less

In the first few years of an eCommerce business (or any business!) there’s often a lot of tooing and froing trying to find the right pathway. The right products, the right path to market, the right marketing methods. Tons of testing, and of course ‘optimisation!’. That’s what this guest is joining us to talk about – 4 years ago he designed a really clever new product that solves a frustration for many people around the world. When we caught up with him 2 years ago he was busying testing different routes to market – online sales vs licencing to manufacturers, vs selling wholesale to tailors and dry cleaners. In this episode you’re going to find out how all that has been going, the marketing testing he’s been doing, AND how he’s ended up creating a whole new brand as yet another route to market. Some of the lessons he shares are priceless. The business he’s building is still a work in progress – and in this episode, you get to see (very candidly) behind the scenes to hear how he manages all the different ideas, and how they all start coming together to create the platform from which growth is (I think) just about to go crazy! Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. Rob launched the business in Jan 2016 and they have now sold over 250,000 units in 111 countries to over 18,000 customers. We last chatted 2 years ago (episode 155) so I’m excited to find out what Rob’s been up to. Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/27/202037 minutes, 9 seconds
Episode Artwork

eCommerce Startup 3 month Growth Strategy with Simon Driscoll from UXB Skincare

We all have to focus on growth and achieving our goals month in, month out – you can’t forget about it once January’s over. In this episode, I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going. See episodes 273, 288 and 305.Think of this as our before episode – but don’t think that means you’re not going to get much from it…. Simon sharesa host of great book and podcast recommendations, how he’s learnt huge amounts about his customers and products over the last year how that’s going to supercharge his marketing over the next 3 monthsgreat Google Shopping Campaigns advicehis growth plan for the next 3 months. Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers' skin. Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/23/202036 minutes, 38 seconds
Episode Artwork

Taking a jewellery site to $3m in 3 years on BigCommerce, and then exiting with Ashish Malhotra

Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a multi-million dollar exit.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/20/202042 minutes, 8 seconds
Episode Artwork

Sustainable eCommerce and fast eCommerce Growth with Lucy Bloomfield

Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us to talk about today.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/16/202041 minutes, 29 seconds
Episode Artwork

Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele

Joanna Steele is the Senior Reviews and User Generated Content Manager at Argos. Or to put it another way The UGC QueenWhat Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/13/202034 minutes, 28 seconds
Episode Artwork

eCommerce Experts Top Tips inc Ian Hammersley and WeMakeWebsites

Chloe is joined by a host of eCommerce experts to answer the question "What is the most important thing we learnt in eCommerce in 2019?"The answers are VERY wide ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There is so much in this episode you're going to listen more than once!Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/9/202024 minutes, 12 seconds
Episode Artwork

Facebook Ads Tips and changing your focus to Profit maximisation with Flare Audio's Davies Roberts

Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company that retails headphones, earphones and much more. After rapid initial growth, he’s now all about maximising profits. Flare Audio are turning over £4m per year, and profitability has doubled in the last 12 months.We talk about shifting from a sales growth to a profit growth approachnew product developmentmanaging different sales channels plus a LOT of Facebook advertising tipsHear our first chat with Davies in episode 164Lots of up to date Facebook Ads tips on our sister podcast Keep Optimising https://keepoptimising.comFind all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/6/202033 minutes, 23 seconds
Episode Artwork

Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest. It took us a little while to make the recording happen – but you’re in for a treat…Nicola Fox is a retail marketer specialising in Email marketing, CRM and LoyaltyOver the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting email marketing from batch and blast to a data-driven, segmented, personalised program. A difficult enough task in a small, slow-moving eCommerce brand – let alone one of the fastest biggest retailers around.Listen to hear Nicola explain exactly how she did it.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/2/202037 minutes, 21 seconds
Episode Artwork

Growing a subscription box to over €60k/m with BusterBox.com's Liam Brennan

Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/30/201932 minutes, 41 seconds
Episode Artwork

Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage

Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/23/201926 minutes, 26 seconds
Episode Artwork

Driving 40% of your sales via Email Marketing with Gerry Anderson Shop's Jamie Anderson

Jamie Anderson is a TV and radio producer, director and writer and Managing Director at Anderson Entertainment. Which also means he’s in charge of the Official Gerry Anderson eCommerce store – home to all the Thunderbirds, Space 1999, UFO, and Captain Scarlet merchandise you can imagine! Jamie launched the store in 2014 and now do over 1,000 orders per month.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/16/201936 minutes, 43 seconds
Episode Artwork

Video Persuasion author and direct response marketing pioneer Rick Cesari

Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. He’s with us today to talk about his new book “Video Persuasion: How to create effective high level product and testimonial videos that will grow your brand, increase sales and build your business!” we all need some of that! With the book Rick is aiming to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and ecommerce business owners just like you!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/9/201936 minutes, 36 seconds
Episode Artwork

How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca

Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any particular sites they’re currently running – it would give too much away! BUT Joe & Mike are going to share the most crucial part of the model – how they quickly grow the stores. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/2/201931 minutes, 57 seconds
Episode Artwork

Using your products to market your website with Luke Peters from Newair

Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side hustle run from his garage to an 8 figure turnover employing over 50 people – we’re going to have plenty to talk about!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/25/201932 minutes, 40 seconds
Episode Artwork

Think 'Customer Journey' first to increase marketing impact with Omnisend's Rytis Lauris

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus on day in day out – omnichannel best practice, based on the customer journey.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/18/201931 minutes, 26 seconds
Episode Artwork

7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he’ll be sharing at White Label World Expo is so interesting I thought I’d get him on the show to share some it with you… Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of building your direct to consumer brand online”. We cover a lot of topics including PWAs and Headless eCommerce as well as getting deep into successful steps to DTC.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/11/201931 minutes, 21 seconds
Episode Artwork

eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation

We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts. Chloe's joined on the show by Veta Armonaite from Omnisend, Becky Hopkin from Digital Gearbox, and Komal Helyer from Pure360. Each sharing their top tip for eCommerce marketing success in 2019 and beyond. The new book is available now as Kindle and Paperback on Amazon worldwide, and you can find out more at https://eCommerceMarketingBook.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/4/201926 minutes, 48 seconds
Episode Artwork

Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/28/201927 minutes, 11 seconds
Episode Artwork

Building a 7-figure eCommerce business with Sustainable Funiture's Margaret Larson

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of £3.5million annually.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/21/201934 minutes, 5 seconds
Episode Artwork

How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates. David is also on the advisory board of the IMRG here in the UK – that’s the UK’s online retail association. Find out more eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/14/201932 minutes, 51 seconds
Episode Artwork

Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/7/201936 minutes, 36 seconds
Episode Artwork

Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/30/201928 minutes, 25 seconds
Episode Artwork

How to manage 4500% growth with Daniel Wellington's IT Director Daniel Näsman

Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/23/201932 minutes, 25 seconds
Episode Artwork

20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth

Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the B2B ReStockIt.com. To achieve all that that she focuses on building a financial foundation, empowering the top talent, and designing expert-driven strategies. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/16/201939 minutes, 2 seconds
Episode Artwork

Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think....

Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact he’s back on the podcast for the THIRD time! And this time he’s going to be sharing the inside track on how to use viral marketing in your business. Including Facebook, YouTube, Video marketing and much moreThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/9/201930 minutes, 9 seconds
Episode Artwork

Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas

Steve Honight is back on the show for the 3rd time - and this time we're getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate listings? Don't know what to do about your wholesale customers listings? Then this is the podcast you need to listen to!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/2/201937 minutes, 9 seconds
Episode Artwork

The path to a 7-figure Shopify store - Double your Sales yearly by building a strong Community

Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/26/201931 minutes, 57 seconds
Episode Artwork

"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips

Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experience too! We discuss some of the 7 KPIs including conversion rates and AOV (average order value).This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/17/201934 minutes, 5 seconds
Episode Artwork

We explore private medical testing with Anthea Morris of fast-growth business Better2Know

Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/10/201934 minutes, 22 seconds
Episode Artwork

Bespoke Tailor Hockerty's Marketing Manager Salva Jovells talks Customer Journey

Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over 250,000 customers around the world.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/3/201931 minutes, 1 second
Episode Artwork

Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips

Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on what's happening in the Magento world, and lots of great tips and ideas for improving your conversion rate on both desktop and mobile.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/28/201926 minutes, 38 seconds
Episode Artwork

Sir Gordon Bennett's Neil Elliot shares the pleasure and the pain of their first months live

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and measuring, and Neil's plans for a big print, digital advertising, and pop up campaign.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/20/201930 minutes, 40 seconds
Episode Artwork

Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year

Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/13/201930 minutes, 55 seconds
Episode Artwork

Chris Lynch author of "The Truth about SEO: How to Survive in a world of robots, and spiders"

Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
7/6/201939 minutes, 29 seconds
Episode Artwork

Founder and CEO of Ettitude Phoebe Yu who's achieving 15-20% monthly sales growth

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/30/201931 minutes, 41 seconds
Episode Artwork

Ex Airbnb Head of SEO Tommy Griffith shares his top SEO tips, plus the power of automation

Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/23/201937 minutes, 36 seconds
Episode Artwork

Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites'

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/15/201930 minutes, 35 seconds
Episode Artwork

Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/8/201935 minutes, 48 seconds
Episode Artwork

Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland

As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
6/3/201938 minutes, 26 seconds
Episode Artwork

Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard

Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode. We discuss WHY you might go multisite, HOW to do it efficiently (and sanely!), and WHAT benefits it could bring to your business.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/25/201931 minutes, 38 seconds
Episode Artwork

How to drive Instagram sales to your Shopify store with Ella from Fitbakes

We’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, gets 80% of her sales from Instagram, and is projecting 2019 annual sales of £170k.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/18/201934 minutes, 30 seconds
Episode Artwork

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/11/201933 minutes, 41 seconds
Episode Artwork

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
5/4/201930 minutes, 39 seconds
Episode Artwork

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/27/201924 minutes, 41 seconds
Episode Artwork

Mailchimp and Shopify no longer integrating - what you need to do about it

On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/20/201933 minutes, 36 seconds
Episode Artwork

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars for customer acquisition, AND about customer service, community and surprises for customer retention.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/13/201931 minutes, 22 seconds
Episode Artwork

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
4/6/201930 minutes, 4 seconds
Episode Artwork

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must listen if you’re spending any time or money on search traffic. Our guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects. And if that doesn’t convince you of his expertise – here’s the social proof bit – he’s been made an honorary life fellow of the Institute of Direct & Digital marketing (the IDM here in the UK)!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/31/201930 minutes, 17 seconds
Episode Artwork

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/24/201933 minutes, 37 seconds
Episode Artwork

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Monica Ferguson is the co-founder at The Sole Mates. After inventing The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/17/201927 minutes, 30 seconds
Episode Artwork

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/10/201933 minutes, 58 seconds
Episode Artwork

Marketing and growing a craft supplies store with Alana Banks of Fridays Off

Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per yearThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
3/3/201928 minutes, 39 seconds
Episode Artwork

Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well

Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/24/201931 minutes, 28 seconds
Episode Artwork

Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/17/201931 minutes, 39 seconds
Episode Artwork

Using WooCommerce to build eCommerce Fashion brands in 2 countries with Content Marketing

Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discussthe challenges of balancing two businesses, growing one eCommerce business in France AND one in the UK at the same timethe power of content marketing.Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/10/201931 minutes, 24 seconds
Episode Artwork

Justin King Author of "Digital Branch Secrets" B2B eCommerce for distributors and wholesalers

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry. Today’s special guest… is Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called “Digital Branch Secrets: eCommerce Playbook for Distributors” it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
2/3/201928 minutes, 59 seconds
Episode Artwork

Chloe Thomas on setting eCommerce Success Goals

To celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/30/201929 minutes, 24 seconds
Episode Artwork

Subscription eCommerce, how to get to $17m with Live Glam's Dhar Mann

Dhar Mann is the founder of LiveGlam – a beauty subscription box service. Their impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is a testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and is on track to do $17m in sales in year 3.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/27/201937 minutes, 5 seconds
Episode Artwork

Email marketing for Product Launches to create 200% growth with Chris from Dixxon Flannel Co

Chris Vallely is in charge of eCommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.Their main strategy is Product Launches with sales driven by their email marketing activity.Super inspiring chat.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/23/201934 minutes, 44 seconds
Episode Artwork

Amanda Perry Facebook Ads Tips for eCommerce

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another!She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019. We discuss ad formats, video, ad objectives Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.For the latest Facebook Ad tips - have a listen to our sister Podcast Keep Optimising https://keepoptimising.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/20/201934 minutes, 49 seconds
Episode Artwork

B2B eCommerce startup uses on SEO for fast growth with Richard from First Mats

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month-on-month growth, with orders double last year, and have got there almost entirely with SEO.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/16/201934 minutes, 47 seconds
Episode Artwork

Rytis Lauris CEO of Omnisend - email marketing and the power of a rebrand

We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/13/201936 minutes, 12 seconds
Episode Artwork

Dealing with Supply Chain Issues with Aaron Spivak of Shopify store Hush Blankets

Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4 times already.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/9/201929 minutes, 37 seconds
Episode Artwork

Shopify Growth masterclass including abandoned baskets, payments and SEO

I’m really excited to be chatting with Dave Diamond – he’s the brains behind several successful eCommerce businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers.In 2014 he founded Zumi – growing it to a 7-figure turnover, AND to be Australia’s number 1 electronics interest-free retailer.He recently sold his interest in Zumi, and now works with a number of eCommerce businesses including Cactus Watches.com – Australia’s Favourite Kid’s Watch Brand. Wow! We talk remarketing, abandoned baskets, SEO, Shopify, payments and much much moreFind all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/6/201936 minutes, 47 seconds
Episode Artwork

eCommerce Marketing Expert Tips inc Email Marketing and Brand

One of our regular mashups of expert eCommerce opinions. Each has been asked: "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of eCommerce marketing topics in this show includingmarketplaces, internal marketing, email marketing, brand, customer journey, and much more.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
1/2/201918 minutes, 34 seconds
Episode Artwork

B2B eCommerce and Amazon tips in this eCommerce Expert Mashup episode

We're finishing the year with our regular round-up of expert opinions. Each has been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show includingmarketplaces, B2B on Amazon, email marketing, advertising and PPC, and much more.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/30/201821 minutes, 50 seconds
Episode Artwork

Road ID's Edward Wimmer: lessons from 20 years in eCommerce, all about the customer

Edward Wimmer is the co-founder and CEO of Road ID. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. Listen to find out how.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/23/201830 minutes, 38 seconds
Episode Artwork

Increasing profits in a declining market on Magento

Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require replacement batteries, and it's become much harder to send these items through the post. We discuss how understanding the market in which they're operating has enabled them to maximise the profits from their cash cow business. We also discuss their Magento site, and why they stopped selling on eBay.Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/16/201838 minutes, 54 seconds
Episode Artwork

How to achieve 80%+ growth year in year out on WooCommerce with Xero Shoes' Steven Sashen

Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year.In 2017 achieved sales of over $5.5m. We discuss Woocommerce, warehouse management systems, picking and packing, SEO (an awesome tip!), growth, customer reviews, Shark Tank and much more.Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/9/201836 minutes, 17 seconds
Episode Artwork

eCommerce Operations to hit $2.5m a month with Derek Richers of Spikeball

Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago, sales now hit $2.5m per month at peak – a staggering 56k+ units.Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
12/2/201828 minutes, 41 seconds
Episode Artwork

Perfecting the DTC Customer Journey with Derek O'Carroll & Neil McKay

If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength of the emotional connection you make with your customers is your biggest competitive advantage, and has the biggest impact on your profit at the end of the year. Serving customers in a fast and frictionless way is the bedrock of building that connection. The more I’ve learnt about this particular research report, and its contents the more I realised I wouldn’t be doing my job as the host of this podcast if I didn’t do an episode getting down into the details… Our guests are going to tell us all about the key lessons from the report that you can all use to improve your eCommerce businesses …Derek O'Carroll, is the CEO of Brightpearl, who provide a complete cloud-based back office solution to help retailers and wholesalers grow efficiently.Neil McKay is the CEO of Endless Gain, who create, optimise and personalise customer experiences to increase revenue for their clients.Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/25/201835 minutes, 56 seconds
Episode Artwork

Andrew Banks serial fast growth eCommerce business manager - inc Matalan and Earth Bathrooms

Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in just 12 months. Today he runs Venture Forge, an eCommerce incubator that advises, builds and invests in high growth eCommerce businesses.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/18/201828 minutes, 16 seconds
Episode Artwork

Creating a business she loves, and making the customers happy with Roberta of Scrubz Body

Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/11/201830 minutes, 3 seconds
Episode Artwork

Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: the Mehgan Markle effect, making the decision to shift to direct to consumer, the pitfalls to avoid - plus much more!Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
11/4/201835 minutes, 5 seconds
Episode Artwork

Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply

Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. We talk product, market entry, bricks and clicks, outsourcing and more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/28/201827 minutes, 35 seconds
Episode Artwork

“100 Practical Ways to Improve Customer Experience" with Martin Newman of Practicology

Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/20/201837 minutes, 58 seconds
Episode Artwork

To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/13/201828 minutes, 32 seconds
Episode Artwork

Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify

Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit. Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world. Today she’s going to be sharing the ins and outs of Influencer marketing with us and how we can learn much more about it in her upcoming Virtual Summit – Social media Influencer Marketing Summit. winningwithshopify.com/summitThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
10/6/201827 minutes, 13 seconds
Episode Artwork

Growing a B2B Subscription eCommerce business to 7-figures in 1 year - Jonathan from Penji

Johnathan Grzybowski of Penji. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business. Today we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product. But there is a subscription, and it is bought online… so it counts as eCommerce! plus I think it’s a service some of you might be interested in.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/30/201836 minutes, 9 seconds
Episode Artwork

Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year

Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR. We discuss planning, growth tips, PR, box reviewers are more.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/22/201833 minutes, 6 seconds
Episode Artwork

25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/15/201832 minutes, 27 seconds
Episode Artwork

Shopify growth with Liam Jennings from Regal Gentleman Facebook, Product Dev and Relaunches

We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth. At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different direction. At that point they had over 2,000 customers, and still have over 200k site visits per month. Intrigued? Me too. In this episode, we discuss the decision to stop selling other people's products and start selling their ownwhy they decided to stop selling altogether for 9 monthshow they've kept their customer base interested and engaged whilst refining the new product.Episode 56 if you want to listen to the ‘before’!Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/8/201826 minutes, 29 seconds
Episode Artwork

Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats

Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
9/1/201829 minutes, 46 seconds
Episode Artwork

Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than $15m to non profit organizations and causes around the world. We chat email marketing list growth, Google Adwords, Native Display and much much more. This is an episode packed with actionable marketing ideas.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
8/25/201836 minutes, 45 seconds
Episode Artwork

Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers

There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from you.Today I have a real-live influencer on the show to tell us more about this world of Influencer marketing. Alexandra Jimenez is an influencer. She is Editor-in-Chief at Travel Fashion Girl where they teach women how to travel carry-on only for any destination in the world. Travel Fashion Girl is the secon