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Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin

English, Finance, 1 seasons, 198 episodes, 2 days 8 hours 34 minutes
About
The Doing It Online Podcast with your host Kate McKibbin, where every week we're here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.
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#197 - 3 best ways to get more eyeballs on your offers

How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in.    But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.   So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:   Leveraging Existing Communities and Guest Trainings Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself Joint Ventures for Rapid List Growth The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me
20/02/202410 minutes 51 seconds
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#196 - Ask Kate Anything

When it comes to email marketing, finding the right frequency to connect with your audience can be a tricky task. So how do you know how often to email your email list? What about the amount of emails to send during a promotion?  I get so many questions like this about email marketing, that today I’m answering those I come across regularly:  How Often Should I Email My Email List?  How Often Should I Promote to My Email List? What is a Good Email List Open Rate? What Size Email List Do I Need To Start Selling?  What Percentage of My Email List Should I Expect To Buy From Me? What Size Email List Do I Need To Create A Funnel? How do you strike the right balance between maintaining engagement without overwhelming your email list subscribers? Tune in today and hear all about how you can find that sweet spot for your business!   LINKS: Website | 
13/02/202417 minutes 24 seconds
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#195 - My favourite hack to explode your list

Are you looking to skyrocket your email list without breaking the bank on advertising? Well, you're in luck! Today, I'm bringing back this episode to reshare my favourite hack that’s not only super quick to implement, but completely free.   This actionable little strategy added a whopping 10,000 subscribers to our email list last year. And while a lot of people may have heard the term “exit pop”, I’d say most aren’t utilising it in their business.    So, grab a pen and paper and get ready to learn how you can implement this simple yet powerful tool to see your list explode.   LINKS: Website |  Instagram | Programs | YouTube
06/02/20247 minutes 24 seconds
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#194 - How to scale your course to 7-figures in 2024

You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward!    Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals.    Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond.    LINKS: Website |  Instagram | Programs | <a href='https://www.youtube.com/@Hello
30/01/202410 minutes 51 seconds
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#193 - This #1 marketing strategy you need for 2024

Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing for you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy.  If you've been around this part of the internet for a while, you've probably heard me talk about what we call ‘mini but mighty’ offers. They're also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different.  Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success.  So, if you want to learn how to make your ads pay fo
23/01/202413 minutes 31 seconds
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#192 - The 5-minute Budget for Course Creators

Today, I want to continue on with our theme of helping you plan for this year to ensure it’s your best one yet. Now, I admit this topic is not a glamorous one - but it is important. And while it’s crucial to your business success, it’s often overlooked. We’re talking about creating a budget. I know it may sound boring, but trust me - I have a really simple process for creating a budget that will only take you five minutes to complete. Plus, it will help you gain clarity on your goals and make informed decisions as your business grows.  Numbers around how much you can spend, and whether you’re spending too much or too little, are important guardrails that will support you as you take your business to new heights. So, put aside five minutes, grab a pen and paper, and join me as I break down the simple process of creating a budget for your business. LINKS: Website |  <a href='https://www.instagram.com/h
16/01/20248 minutes 28 seconds
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# 191 - How to reverse engineer your 2024 goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them.  Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in. To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work! LINKS: Website |  Instagram | Programs | <a href='https://www.youtube.co
09/01/202411 minutes 19 seconds
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#190 - Do this every 90-days and watch your business grow

As we step into a brand new year, the focus for myself and our clients turns to goal-setting. I can't help but feel the excitement that comes with a fresh outlook after a solid break.  And I know many of you are just as excited as I am about goal setting and reverse engineering these goals to create a clear path to success. Today, I want to share with you a powerful goal-setting strategy that can help take your business growth to new heights: our 90-Day Scoreboard. The 90-Day Scoreboard is a tool we use with our clients every quarter to assess their progress and gain clarity about what's working and what needs improvement. It's a brilliant way to remove any emotional bias and objectively evaluate your business's performance. By consistently reviewing your progress every 90 days, you can track your growth, set actionable goals and stay motivated throughout the year. LINKS: Website |  <a href='https://www.ins
02/01/20247 minutes 20 seconds
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#189 - Steal my end of year ritual

We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.   To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.   Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise bri
26/12/20238 minutes 5 seconds
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#188 - Which of these marketing mistakes did you make this year?

It’s time to get a little reflective. 2023 is almost over, and we could probably all use a reality check to see how our year went. In particular, to think about which marketing mistakes we made this year. I’ve seen many people - hell, even myself! - fall into some harmful traps when it comes to messaging, creating content and showing up online.    I’m taking you through the biggest marketing mistakes I noticed so that you can ensure you don’t make them again next year:   Trying to Be Like Someone Else: Attempting to emulate someone else's marketing style or personality traits instead of being authentic and finding your unique voice. Lack of Planning: Failing to create a solid marketing plan, especially in a year of unpredictability, where traditional practices may not work as effectively. Single-Use Marketing: Spending too much energy on short-lived content like Instagram Stories or TikToks, resulting in wast
19/12/202318 minutes 14 seconds
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#187 - Is Your Online Course Business Built To Last?

How do you make sure your online course business is built to last? In this episode, we’ll explore the essential elements of building an online empire that stands the test of time. I've had my fair share of ventures, but it was my third attempt that truly made me realise the importance of intentional business building. These experiences taught me the value of creating a business that resonates with your goals, passions and long-term vision.   In this episode, I break down the three critical pillars for a lasting online business:   A Strong Offer Suite: Your offers should be easy to sell, deliver exceptional results, be profitable, and align with your passions.     Effective Sales Systems: Create reliable, repeatable, predictable and ideally, enjoyable sales processes to achieve better planning and scaling.     Robust Marketing Systems: Simplify your marketing approach, make it re
12/12/202318 minutes 51 seconds
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#186 - 3 ways to predict exactly how successful your business will be

In today’s episode, we're diving into the 3 characteristics for success that I see in clients who have smashed it out of the park and received insane results in their businesses.    So listen up, because I’ve got some strategies to help you think about how you’re showing up, learning and growing in your business. I would put money on the fact that if you learn to foster these values, you're going to see even better results than you thought possible:   #1 - Fast Implementation: Learn to let go of perfectionism and just get started. I believe that everything in business is an experiment, so rather than getting paralysed by the fear, just get it out there. This will give you the chance to iterate and refine until it’s right.   #2 - Genuine Client Care: In the online business world, authenticity and genuine care for your clients can set you apart. When your mission is to create impact and provide exceptional experiences for your clients, it reso
05/12/202311 minutes 55 seconds
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#185 - How She Did It: Behind the Scenes of a Naturopath’s 7-Figure funnel with Vesna Hrsto

Want to learn how to create a 7-figure funnel? In this episode, we dive into the world of sales funnels with our first ever guest on the podcast, Vesna Hrsto. Vesna is a successful naturopath and the first person I ever helped set up a funnel. We chat about the power of sales funnels and their undeniable impact on business growth.    While many people believe funnels are outdated, we've got real proof that well-optimised funnels not only still work, but can stand the test of time. Vesna shares her journey from struggling with a disorganised sales process to creating a 7-figure funnel that transformed her business. The best part? The funnel is still helping her achieve amazing results five years after its creation.    Vesna now enjoys the advantages of a well-optimised funnel and its ability to bring consistency in income and scalability to her business. We also explore the importance of continuous optimisation in funnel creation. Vesna’s dedication to tes
28/11/202322 minutes 21 seconds
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#184 - 4 high-converting ideas to end the year with a bang

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.     In this episode, I share four simple strategies that are fast to implement, yet super effective:   Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year.    Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season.    Hold an end-of-year or new-year workshop. C
22/11/202310 minutes 15 seconds
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#183 - 5 non-negotiables if you want to grow your course FAST

Today we're diving into the secrets you won’t want to miss if you’re looking to grow your online course fast. It can be difficult to know where to start, and watching those experts on social media with seven or eight figure businesses can make us feel we’re doing it wrong. However, seeing that rapid growth in your business doesn’t need to be hard.    In this episode, I run you through the five non-negotiables I focus on to see incredible results for not only my clients, but also for us here at Hello Funnels:    The ‘Hells Yes’ offer Deliver amazing client results Ramp up your list building Consistent and reliable sales Healthy profit margin   The ultimate goal for growing in business is to create not only financial freedom, but freedom in the various other areas of life. W
14/11/202312 minutes 38 seconds
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#182 - Q: Do I have the wrong offer... or the wrong audience?

In today's episode, I'm diving deep into a question that's been top of mind for me lately: How can we tell if we've got the wrong offer or the wrong audience?    If you’ve launched an offer that hasn’t received great results, there’s no need to panic. It happens to many people, and quite a few of my clients have been asking for my guidance on what to do next. Before you consider throwing it all out and starting from scratch, let's take a step back, breathe and explore a few crucial questions.   We'll begin by examining the signs that could indicate your offer isn't quite right for your audience. I'll share insights into how you can align your offer with your audience's preferences and your own values. We'll also explore the red flags that might suggest you've attracted the wrong audience, including low engagement, customer service issues and resistance to sales.    I take you through some actionable steps to correct any underlying issues, su
07/11/202317 minutes 11 seconds
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#181 - 5 Clever ways to grow your list + make more sales using ManyChat

Chat marketing is a wonderful tool to engage with your audience and encourage them to opt in. But did you know your chat marketing can be automated?    Today I’m talking about ManyChat, an automated chat marketing tool that has been around for a while, but is currently making a serious comeback. I’m all about saving time and making it easier for people to engage - and I've got five game-changing strategies to share on how you can harness its power for your business.   I run through what ManyChat actually is, how to use it and what mistakes to avoid.    I also share five smart ways you can use ManyChat to optimise your chat marketing and engage your audience seamlessly.   Promote Your List Building Tools: Instead of just asking people to click a link in your bio to take them to your offer, you can encourage them to send you a message or comment with a specific trigger word and ManyChat will send out the details for you. 
31/10/202316 minutes
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#180 - Steal our totally do-able 90-Day content batching plan

I've got an exciting strategy to spill in this episode – how to batch-create three months' worth of content in just seven hours. Let's be honest, creating marketing content can be a bit of a drag and I’ve often struggled to find a way to make it more fun after creating so much content over the years.    I knew batching my content creation was something I needed to do, but I used to grapple with the planning versus changing plans dilemma. We like our content to align with our marketing events, but life happens and plans shift. Then, a friend dropped a brilliant idea – making content evergreen with "pre-roll ads." This game-changer allowed us to batch content creation efficiently while staying flexible.   I'll walk you through my detailed batching process, from planning to fleshing out and recording. Plus, I'll share the importance of taking breaks during recording to avoid voice strain. And here's the best part – my team takes care of the post-batch workfl
24/10/20239 minutes 29 seconds
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The 4 emails you should be sending to your list right now

Email marketing is a powerful tool, but coming up with engaging content can be a challenge.    For the sake of my sanity, I've devised a simple structure that you can use to plan your emails each month. It's a lifeline, especially on those days when creativity seems to have abandoned you.   The template covers four types of emails: Value, Inspiration, Connection, and Aha.   Value Emails: provide practical content that your audience can use immediately. Share your best posts, resources, or tips related to your topic.   Inspiration Emails: feature success stories or testimonials from your clients, inspiring your subscribers.   Connection Emails: build a personal connection with your audience by sharing personal anecdotes or taking them behind the scenes.   Aha Emails: showcase your unique perspective and expertise on a topic, making you stand out.   This structure ensures you consistently
17/10/202310 minutes 49 seconds
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#178 - What a Week in the Life of Hello Funnels Looks Like!

Hey, it's Kate McKibbin here, and I’m ready to give you all a sneak peek into the whirlwind of fun, flexibility, and, of course, productivity that is a week at Hello Funnels.  What’s Inside?  Our Virtual HQ: Find out how Slack became our vibrant virtual co-working space. A Glimpse of My Week: Sharing a look into my not-so-average 9-5. It’s all about balance! Day-to-Day Magic: Discover how a typical day rolls at Hello Funnels and our team's love for flexible, part-time roles Universal Nuggets: Grab some universally applicable insights for anyone looking to ace virtual team management and get inspired by our unique ways to keep creativity at its peak. So, whether you're well-versed in virtual team management or just starting out, hit play and dive in with me. You might just stumble upon your next game-changing idea for your tea
10/10/202310 minutes 7 seconds
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#177 - Low ticket vs high ticket - What’s better for YOUR business right now?

It's Kate here, and in this episode, I'm diving deep into the low vs high ticket debate. If you're wondering which offer suits YOUR business right now, especially in this wild 2023 economy, buckle up! 🚀 🎙️ What we're chatting about: Low ticket offers? They're not just about gathering an audience. They're your chance to give potential clients a little taste, a teaser of the magnificent stuff you've got on offer. But, like everything, they come with their own set of challenges. On the other side of the spectrum, we've got the high-flying high ticket offers. Sure, they seem glamorous,(and profitable). There are ABSOLUTELY so many pros to high ticket offers... But to truly excel, you need those razor-sharp sales skills and expertise. If you're ready to find out which type of offer is your golden ticket, this episode's for you! Click play NOW and let's get started! Do you already h
03/10/202319 minutes 33 seconds
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#176 - Evergreen vs Live Launch: Let’s Settle the Debate

Picture this: You, a tropical beach, a piña colada in hand, and your course selling like hotcakes in the background... Sounds perfect, doesn't it? Well, hold your horses because the evergreen vs live launch debate isn't as black and white as it seems! In this episode, we're cracking open the evergreen vs live launch debate wide open, and let's just say - you might not agree with everything I have to say! But bear with me, because this episode is packed with insights that could change your approach to your online course business. Here's a sneak peek into what we're discussing: Get the real scoop on what it takes to launch evergreen - it might just save you from a heap of headaches down the line. Uncover the true power of live launches, even if the thought makes you break out in hives (you're not alone, promise!). Discover why sometimes, eating your broccoli (AKA laun
26/09/20239 minutes 14 seconds
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#175 - The things you need to do BEFORE you create your course

Hey there! It's Kate McKibbin, back with episode #175 of the Doing It Online Podcast. This week is all about setting the stage before you dive headfirst into creating your own online course.  In this episode, we're chatting about: The groundwork magic: Building a tried and tested strategy that's truly YOU  How to research what your audience REALLY wants Cultivating an audience that is begging to buy what you’re selling (and yeah, we're spilling the beans on why those 100 subscribers from 3 years ago won't cut it) Running a Beta Launch before you create your course (let's face it, nobody wants to launch to crickets) This episode is aimed at prepping you to kickstart your course creation journey with a bang. Before you even think about hitting that 'record' button, let's make sure you are standing on solid ground. <p
19/09/202315 minutes 12 seconds
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#174 - 5 non-scary ways to use AI in your business now

Have you ever freaked out a tiny bit at the idea of AI for your online course? Today we’re diving deep into the non-scary ways to sprinkle a bit of that AI magic without fearing a Skynet scenario. 🚀 In this episode, we're diving into: The rise of ChatGPT and its friends - what's the buzz? Why the AI convo has shifted from "should I?" to "HOW should I?" Gems in the AI Toolbox: Not every AI tool is a keeper. I’m sharing my top picks for streamlining your business. Discover better ways AI can fit into your biz.  That time AI REALLY dropped the ball on our team headshots - we shared the highlights over on Insta The future of AI in business is NOW, and it's not as daunting as you think. In fact, with the right tools, it
12/09/202315 minutes 40 seconds
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#173 - This 5-minute email marketing tactic got me 10K subscribers (for free!)

Hey there! It's Kate McKibbin, back with episode #173 of the Doing It Online Podcast. Are you ready to unlock a list-growing strategy that's quicker to implement than your morning coffee? Let's dive in! "This 5-minute email marketing tactic got me 10K subscribers (for free!)" What's the Secret? Hint: It's something you see every day but might be ignoring. The magic words: Exit pops. Yup, it's that simple. But aren’t they crazy annoying? Short answer - a lot of the time. Longer answer - not if you use them the RIGHT way! Ready for results like 10K new subscribers? You'll want to hit play right away! Why Should You Listen?  Ready to grow your list with VERY minimal effort?  Want to know exactly HOW to use exit pops without destroying your user experience?  Craving real-world exa
05/09/20238 minutes 42 seconds
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#172 - 3 best ways to get your offers seen right now!

Hey there, it's Kate McKibbin, and guess what? This week on the Doing It Online podcast, I've got something super special lined up for you! 🎉 I’m sharing the 3 best ways to get your offers seen that will keep working for you, year after year. No more crying over old strategies that just don’t work in 2023 or being distracted by flashy marketing fads. It's time to put that behind us. What's Inside? The Easiest Way To Boost Your Expert Factor: Spoiler: It's not just a one-time thing! Want to know why? Mini or Micro Offers 2.0: They're small, they're captivating, but why do they endure in a crowded market?  The BFF Factor: An oldie, but oh-so-goodie and why this might be your new (old) favourite. But there's an angle you might not have considered…  So, if you're tired of chasing marketing rainbows and you're ready to implement strategies that ACTU
29/08/202312 minutes 10 seconds
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#171 - All your email marketing Qs answered!

Today I'm answering some of the most asked questions I get, as well as some you never knew you needed answers to. Trust me, you're going to want to click play and gather around for this one because we're diving deep into the world of email marketing. What's Inside: How often should you email your list? Spoiler: More than you think! What's a good open rate? Get ready to crunch some numbers. The best size email list for launching a product. It's not what you expect! Snackable Content: Long emails? No way! Let's keep it short and sassy. Promotion Balance: When and how to promote without being pushy. I know you've got questions, and I'm spilling the beans on all these topics and more.  Click play and let's get into the nitty-gritty. You'll laugh, you'll learn, and best of all, you'll walk
22/08/202318 minutes 56 seconds
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#170 - How to choose your next coach or mastermind!

Ever felt like something's missing in your biz? If you've hit that frustrating plateau and you're thinking of joining an online course, hiring a mentor, or diving into a mastermind group, this episode is a MUST-LISTEN. Here's a sneak peek of what's inside: 🧐 Why external input can be the secret sauce to kickstart that growth spurt in your business. 🤑 The golden number to set aside for personal growth - trust me, I’ve invested hundreds of thousands of dollars and have worked out exactly how to budget an affordable amount. 🔄 How different biz stages have different needs. We're diving deep into what YOU might need right now. 📝 The top questions I've personally used (and wish I had earlier) before investing in courses and coaches. 💬 Are you a community queen or one-on-one guru? Find out what's your jam!</
15/08/202315 minutes 57 seconds
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#169 - What do I do with my funnels when I am launching?

Hey, hey, everybody! Kate from Hello Funnels here, back with another juicy episode of the Doing It Online podcast. And let me tell you, this one's a real game-changer! We're talking about that little ol' problem that every online entrepreneur faces when running live promotions - what do you do with the folks already in your funnel? Well I’ve got a secret… I've got the Sorting Hat Automation up my sleeve, and trust me, it's like magic (cue the Harry Potter vibes!). This nifty little strategy is about to revolutionize your launches and make everything smoother than butter! So, in episode #169, we're diving deep into the Sorting Hat Automation and how you can use it to your advantage. From preventing email overload to creating excitement during live events, this is the secret sauce you've been missing! In this episode, I'm spilling the beans on: 🌟 The must-do balance between funnels and live promotions!  🌟 The two opposing approaches that leave peop
09/08/202314 minutes 34 seconds
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#168 - 5 reasons you need a funnel in 2023

Hey there, it's Kate from Hello Funnels, and welcome to the Doing It Online podcast! Today, I'm super excited to talk about my favorite topic—funnels! Specifically, I want to discuss the five reasons why you absolutely need a funnel for your online course business in 2023 (and why your sales, business and life are suffering right now if you don’t have one!). So buckle up, folks, because we're diving right in! Here's a sneak peek of what we'll cover in this episode: What exactly is a funnel? And how can it automate your business processes? How to capture (and convert) those ready-to-buy leads.  How to stop relying on launches.  Why taking a break is essential and how you can do it without losing sales How to quickly scale your ads Say hello to lazy launches. <p
01/08/202314 minutes 53 seconds
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Q: Do you need a video on your sales page?

Hey there, it's Kate from Hello Funnels, and I'm back with another episode of the Doing It Online podcast! Today, we're tackling a question that sparked a bit of debate in our eCourse Empire community. The question is: "Do you need to have a video on your sales page?" Curious? Well, I've got some insights to share with you! In this episode, we're diving into the pros and cons of using videos on your sales page. We'll explore whether videos truly have the power to increase conversions or if they're just relics of the past. Trust me, the answer isn't as straightforward as you might think. Here's a sneak peek of what we cover in this episode: The different ways people consume information and why it's crucial to consider accessibility. My personal take (and preference) on videos as a buyer. Two important questions to ask yourself before you even think about filming
25/07/20239 minutes 26 seconds
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My biggest lesson from Todd Brown’s mastermind

Hey there, it's Kate from Hello Funnels, and I'm super excited to share some game-changing insights with you on the latest episode of the Doing It Online podcast! In this episode, I spill all the juicy details from my recent experience at a mind-blowing marketing mastermind event. Trust me, it was a room full of incredibly talented individuals, and I couldn't wait to soak up all the wisdom from the digital marketing world's OG, Todd Brown. Here's a sneak peek of what you can expect: Discover the key lesson I learned from Todd Brown himself that can revolutionize your approach to marketing.  Learn how to apply it to your business right now. But that's not all! I'll also share how you can create a rock-solid foundation for your business by aiming for greatness, setting yourself up for success, and creating irresistible offers that can withstand any challenge. Ready to dive into al
18/07/20237 minutes 38 seconds
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Will a $9 offer work for you?

Hey there, it's Kate from Hello Funnels and the Doing It Online podcast! In this week's episode, we're diving into the fascinating world of micro-offers and exploring whether a $9 offer could work wonders for your business. Trust me, you don't want to miss this one! Here's a sneak peek of what's in store for you: What exactly is a micro-offer?  We show you exactly how to use micro-offers to scale faster and safeguard against rising ad costs. Learn our exact psychology strategy that makes nine dollar offer so powerful  And we’ll show you all the tools you need to get it right. Want to create a micro-offer for yourself?  Come and join us inside Funnel Fuel, we are running an exclusive promo (you could win your investment back PLUS $250USD CASH) when we open our doors on 19th
11/07/202317 minutes 58 seconds
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3 free (+ one crazy cheap) way to triple your email list

Hey there, it's Kate from Hello Funnels, and in the latest ep of the Doing It Online podcast we're diving into the ever-evolving topic of  growing your list. Whether you're just starting out or have been in the online business game for years, we've got three simple and cost-effective ways for you to grow your email list. In fact most of them are totally free. Trust me, you don't want to miss this! Want to grow your email list without breaking the bank? We've got you covered! Discover how to get subscribers every day, totally for free, from your existing website visitors. Find out the power of Facebook groups and how to use them to skyrocket your list growth. Learn the right way to use promo swaps and collaborations to tap into new audiences. Bonus tip: Get the scoop on an incredibly handy social media tool for
04/07/202315 minutes 41 seconds
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Should you stop selling your course?

Hey there, it's Kate from Hello Funnels, and I'm thrilled to bring you this week's episode of The Doing It Online Podcast! We're diving into a burning question that's been on our minds and our clients' minds in the eCourse Empire program: What should you do with your sales page when there's no launch scheduled or your offer is on evergreen? Here's a sneak peek at what we'll cover: Should you keep your sales page open all the time? Real vs fake urgency The importance of deadlines Testing your strategy We've got some juicy insights for you, so get ready to take notes!  In this episode, we'll share more insights and strategies to help you boost your sales. Trust me, you don't want to miss out on these game-changing tips! Listen to the full episode of Doing It Online Podcast #163 to unlock the secrets to maximizing
27/06/202313 minutes 7 seconds
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Choosing a killer name for your course (or business)

Hey there, it's Kate from the Doing It Online podcast! Get ready for an episode that will revolutionise your launch game. We all know funnels are fantastic, but pairing them with the right promos can take your results to a whole new level. Today, I'm spilling the beans on a game-changing strategy: secret launches. Tune in to this episode to discover why secret launches are about to become your business bestie. I'm diving deep into the nitty-gritty, revealing the benefits and strategies that will transform your approach. Join me on this journey of launch enlightenment, and you'll learn: The power of lazy launches and how they can build on each other for better results. Why big event launches, although still valuable, are no longer the only way to promote. How all-list promotions can be profitable without exhausting your resources. Th
20/06/202317 minutes 41 seconds
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Choosing a killer name for your course (or business)

Hey there! It's Kate here from Hello Funnels, and I'm thrilled to bring you the latest episode of The Doing It Online Podcast. Today, we're getting back to basics and delving into the art of choosing a killer name for your business or program. Trust me, it's not as daunting as it sounds. In this episode, I'll be sharing some best practices and tips to help you come up with an awesome name that truly represents your brand and connects with your audience. Plus, I'll spill the beans on some real-life examples that will inspire you. But here's the thing, your name doesn't have to be perfect from the get-go. Don't let the pressure paralyze you! The key is to get your business or program out there and refine the name as you go. I've been there myself during my rebranding journey, and I'll share my personal experience with you. Here's a sneak peek at what you'll discover in this episode: The three "must haves" of a killer program na
13/06/202310 minutes 37 seconds
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3 hacks to get you off your phone!

Hey there! It's Kate from the Doing It Online podcast, and in today's episode, we're tackling a topic that hits close to home for many of us—phone addiction. If you've ever found yourself mindlessly scrolling, losing track of time, and feeling like you're missing out on life, then this one's for you! I’ll be sharing 3 INSANELY easy hacks that have helped me break free from the grip of my phone and reclaim my sanity. You’ll never guess what they are but if you're ready to break free from phone addiction, join me in this episode. Trust me, your productivity will soar, and you'll rediscover the joy of living in the present moment. Don't forget to share this episode with your friends who might need a digital detox too. Stay tuned for more valuable insights to help you thrive in the online world. Until then, stay awesome and stay connected in the real world. Bye for now! Resources mentioned in this episode: <a href='https://www.op
06/06/20239 minutes 53 seconds
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”Front End or Back End? What’s Your Offer Game Plan?”

Hey there everybody, it's Kate here from HelloFunnels, and welcome to the Doing It Online podcast. If you already have an online program that's selling but not as well as you want, and you're ready to scale and increase your profits, then this episode is for you. I'm going to dive into the concept of front-end offers and back-end offers, and why you need both if you want to grow a successful online education business. A front-end offer is designed to cover the cost of your marketing, while a back-end offer is pure profit. Having both allows you to scale without breaking the bank on ads. Here's a sneak peek of what we'll cover in this episode: The difference between front-end offers and back-end offers Why having only one offer can limit your growth The challenges of relying solely on paid traffic How a second offer can unlock new op
30/05/202314 minutes 18 seconds
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Top BS beliefs stopping you from hitting 6-figures

Hey there! It's Kate McKibbin, and on this episode of the Doing It Online podcast, I discuss the top BS beliefs that stop people from hitting 6 figures in their business.  I cover the power of recognizing the stories we tell ourselves, the importance of testing, tweaking, and refining, and how to automate your business to make sales without being physically present. Here are some key takeaways from this episode: Our subconscious tries to protect us by telling us certain things are better options, but they may not actually be true. Testing, tweaking, and refining is the only way to grow. Fast, furious, and imperfect action is how you move forward. It is possible to make sales without being physically present. You just need to be willing to test and refine your strategies until you find what works. Automation is a great tool for entre
23/05/202319 minutes 23 seconds
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3 of the nerdiest hacks

Hey there, it's Kate McKibbin, and in this episode of Doing It Online, we're getting nerdy with three online hacks that will save you time and make your life a little easier. Here's what we'll be covering: Hack #1: The Plus Email Address Hack - Learn how to test opt-ins, automations, funnels, or purchases, using this hack that allows you to test infinite times with just one email address. Hack #2: The Multiple Clients Hack - Discover how creating multiple Google profiles can make managing multiple clients a breeze. Hack #3: Accurate Data Tracking - Keep track of who opted in and when, and which activities are actually driving sales. These hacks are perfect for software, funnel-loving, marketing service providers, or just anyone who wants to learn more about online marketing hacks. Listen to the full episode for all the nerdy details. Tools and resource
16/05/202315 minutes 27 seconds
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How to bring a dead email list back to life

In episode #156 of the Doing It Online podcast we share our *chefs kiss* strategy for bringing a dead email list back to life. If you're struggling with low email open rates or if you've been neglecting your list, then this is the episode for you. Kate shares a really simple and actionable process that you can complete in just a couple of hours to re-engage your list, increase your open rates, and give your list a kickstart.   Here's what you'll learn in the episode:   The importance of list hygiene and how to clean up your list How to create a segment of your most engaged contacts The importance of A/B split testing your subject lines The CPR email campaign: how to create three simple, text-based emails that will help to re-engage your list and increase open rates Tools and resources mentioned in the episode
09/05/202314 minutes 18 seconds
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7 questions to make your offers sell out every time!

Hey there, it's Kate from the Doing It Online Podcast, and today's episode is all about making sure your offers sell out every time!   If you're tired of launching or promoting your online courses and programs and getting crickets instead of sales, then this episode is for you. I'm going to share seven questions you need to ask yourself to ensure your offers are irresistible to your audience.   Here’s part of what we’ll cover inside:   What is the number one thing that your ideal client wants, not needs, but wants when it comes to the area, the outcome that you help them with? How long do they actually want it to take, or how long do they want to spend on it? It's essential to find the realistic timeframe that they want. What do they not want to h
02/05/202323 minutes 9 seconds
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You’ve built your funnel... now what?

Hey, hey, hey! Welcome back to another episode of the Doing It Online podcast. I'm so excited to dive into today's topic because let's be real, what good is a funnel without a solid plan for success?   As entrepreneurs, we know how crucial it is to have a game plan in place, and that's what we'll be talking about today. It's time to put on those big-girl-nerd pants and get ready to learn all about how to create a funnel success plan that will take your online biz to the next level. Are you ready to crush it? Let's do this!   Here are the four main points we'll be covering: Why just having a funnel isn't enough - the importance of optimizing it for success. The three key steps to building a successful Funnel Success Plan: creating a sales machine, optimizing it, and planning live promotions to your email list. How to show some love to your existing emai
25/04/202314 minutes 42 seconds
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Can Chat GPT really write your funnel for you?

Are you tired of feeling stuck in the writing process? Do you wish there was a way to make your funnels work for you, instead of the other way around? Well, get ready to breathe a sigh of relief, my friend, because we've got a solution! Our latest podcast episode, #153 - Can Chat GPT write your funnel for you?, is about leveraging AI-powered writing tools to create funnels that convert like crazy! We're talking about game-changing technology that can help you save time, increase your sales, and scale your business like never before! So, grab your favourite drink and tune in to the latest episode on your favourite podcast platform. Trust me, you won't regret it!   We dive into:  What is Chat GPT and how does it work? How can Chat GPT help you streamline your content creation process and save time? Tips for using Chat GPT to create successful email seque
18/04/202318 minutes 7 seconds
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Do you upsell? (Encore Episode)

As someone who has been helping people to create, automate and scale their online courses for many, many years, you better believe I’ve racked up a few special party tricks over that time.   OK, so it’s not so much “tricks” but more like tried, true + specific strategies (not as catchy) that I just love to whip out and wow my clients with. And so, I wanted to share one of my faves with you today…   ...The upsell.    The reason this “trick” is so good? It’s super simple to implement, it works really well AND it costs absolutely nothing.    So! Together in this episode let’s nerd out about all things upsell — what they are, why I recommend everyone has at LEAST one and how you can quickly add them and increase your profit today.  Things You’ll Learn in this Episode of Doing it Online: My 3 fave upsells: the ‘order bump,’ ‘course to maintenance,’ and
11/04/20230
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3 simple tweaks to sell well in a c**p economy… (Encore Episode)

Things You’ll Learn in this Episode of Doing it Online: The most common mistakes people make when the economy freezes (+ how to avoid them!) How a small adjustment to your pricing can have a big impact on your sales! The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…   Is it possible to sell well in a weak economy?    We say yes!    And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy.    (While staying in integrity. Of course and always.)    Enjoy the episode!  Want More? Want to learn 3 simple ways to double your marketing business — without
04/04/202320 minutes 7 seconds
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The biggest lesson I learned (again) this year

3 things birthdays are good for: Eating ALL the cake. Drinking something with bubbles. Reflecting on the previous 12 months (With bubbles in hand, obvs.) Here’s what I learned during this year’s birthday self-reflection: there’s ONE business lesson that I keep circling back to because: It’s so damn vital to running a successful business AND… I seem to keep forgetting it! Want to know what it is? Hit play on this week’s pod to find out. Want more? Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass. Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.
28/03/20239 minutes 16 seconds
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3 things you need to track if you are trying to scale

Tracking metrics. We know it’s up there with doing your taxes and dealing with that one client that drives you crazy (yes, Sheila, I AM talking about you...) on the Things You’d Rather Avoid list. But here’s the thing about metrics: Tracking the right data — and acting on that information once you have it — is the best way to swiftly and efficiently move to the next level of business growth. So if you’re sitting at multiple 6 figures right now and running out of things to try to scale to 7 figures, you’re going to want to tune in to our latest pod episode. Hit play now to learn the 3 things you need to track if you’re trying to scale. Want more? We’ve just launched eCourse Elite, our new high-touch 12-month mentorship program for course creators who want to scale their business to 7 figures in a way that’s sustainable, intentional, profitable, and reliable — and we’d love to see you there. Here’s h
21/03/202316 minutes 36 seconds
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The biggest mistakes people make trying to scale to 7 figures

You knew scaling to 7 figures wouldn’t be exactly easy. But c’mon, you know how to hit 6, 7 can’t be that far away, right? (Insert 800 sobbing emojis.) So what gives? Cards on the table: you’re probably making one of these suuuuper common mistakes… Hit play on this week’s pod episode to find out the 5 pitfalls that might be holding you back from 7-figure success. Want more? Want to know exactly what we’ve done in our business to grow from 6 to 7 figures, and how we’ve been helping our clients with the shifts we’ve made too? Join us for our brand new FREE training, the 7-figure Course Formula, where we pull back the curtain on how we pushed through the 6-figure plateau. Ready to double your profit without doubling your workload? Grab your spot on our Hourly Rate to Expert masterclass — perfect for digital freelancers, VAs, and OBMs
14/03/202315 minutes 6 seconds
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7 steps to scaling to 7 figures

You’ve been stuck at 6-figures for a long time now. And you’ve iterated. You’ve rewritten your sales page at least 32 times in the last month alone. You’ve tried just about everything you can think of. Still…you’re stuck. Been there! And we know it’s frustrating enough to make you want to pack it all in, move to an off-grid cabin in the wilderness and spend your time foraging for mushrooms and catching squirrels for dinner. Or something. #cottagecore Yes? Then take a deep breath. Step away from the squirrel. And hit play on our latest pod episode! Because this week we’re sharing 7 of the key steps that’ll help you smash through that 6-figure ceiling and finally scale to 7 figures. Want more?  Loved this episode, and want to dig even deeper into what it takes to create a 7-figure business? Save a spot on our upcoming FREE live masterclass, 7-Figure Course Formula. We’re pulling back the
07/03/202314 minutes 49 seconds
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The 5 minute exercise to become a dream client magnet

Picture it: Every DM, every email inquiry, every sales call…just so happens to be from EXACTLY the type of client you love to work with. Exactly the type of client you KNOW will get the best results from working with you. So what gives? Is it those new headshots of you sipping cappuccino out of a gigantic mug in a bougie coffeehouse? Those networking events you did a gazillion years ago finally bearing fruit? Maybe it’s all that manifesting you’ve been doing? Or…it’s because you’ve done the super quick exercise I’m sharing in this week’s pod episode! Yup, definitely that last one. Because this 5-minute exercise isn’t just quick, it’s spooky-good at helping you become a magnet for your dream clients. Want to know how it’s done? Hit play on the pod to find out. Want more? Want to attract even more of the people you can help best — without sales calls or stressful launches? Check out our<a href='https://hellofunnels.co/coachi
28/02/20238 minutes 13 seconds
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3 things to simplify NOW to make more sales this year

The good thing about having been in business for a while? You start to feel like you know what you’re doing. The downside? With every year that goes by, your business gets more complicated. You know what it’s like. Everyone’s offering X as a lead magnet, so you figure you’ll do something similar. Shiny object syndrome kicks in every so often and your inner magpie has created a bunch of different offers for different audiences. And so on… By now, you’ve got a bunch of stuff running in the background, much of it held together by sticky tape and even more of it forgotten completely. We mean have you ever had a sale come through from a program you haven’t launched in three years and thought “Janet, how the hell did you find that!” If this is ringing all sorts of bells, you’ll love our latest pod where we look at 3 things you can simplify in your business right now to make life easier — and help you increase your sales. It’s a double wham
21/02/20239 minutes 32 seconds
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How to make your launches profitable BEFORE they start!

How to Make Your Launches Profitable Before They Start It’s a total rush: opening your inbox and finding a flurry of sales for your new launch. Then reality hits. It’s going to take at least another few days of consistent sales before you break even on what you’ve already spent on marketing your launch. Profit is still a long way away, baby! But it doesn’t have to be that way. With the right strategies, you can make bank before your cart even opens. For realsies. And that’s what we’re talking about in this pod episode. It’s perfect for you if you’re thinking of launching a course and already starting to sweat about how much you’ll have to spend on marketing. Oh, and if you want to learn more about how we do launching here at HelloFunnels (hint: debt and constant launching are NOT it), check out our free 90-minute coaching workshop. Click here to save your seat. Want more? <
14/02/202312 minutes 4 seconds
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3 Questions You Need to Ask Your Customers

Quick question for you: When was the last time you did a customer survey? If your answer is “Well, it’s been a while…”, “Um, I meant to do one last year”, or (and I’m clutching my pearls now) “Never” — you’re going to want to see what I’ve got for you on this week’s pod episode. Because customer surveys are like a health check for your program or course. They can alert you to current problems or give you a heads-up on potential problems further down the road. Commit to doing them regularly, and you’ll get your diagnosis while the chances of recovery are still excellent. Want to know more about conducting effective customer surveys? Hit play on the pod and discover the 3 questions you definitely need to be asking your customers. Want More? Want to learn more about creating courses that always get amazing feedback on customer surveys? We’re currently filling slots for our next cohort of eCourse Empire — <a href='https://hellofunnel
07/02/202310 minutes 23 seconds
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3 ways to ditch sales calls

If you love making sales calls — let me save you some time. This one probably isn’t for you. But if you’re like the other 99% of the business-owning population, and would legit rather spend an hour doing your taxes or having a pap smear than making a sales call, you’re in the right place. In this latest episode, we’re sharing 3 alternatives that will allow you to ditch those sales calls, save you a bunch of time, and help you smash your annual sales figures. And if you love the idea of tip number 3, we’ve got something that will help you level up your business in a way that 100% works for how you like to run your show. Check it out here.   Want More? Want a consistently full pipeline? Download our free guide Fully Booked — and stop worrying about where the next client is going to come from.  Or how about turning your business into an Evergr
31/01/202310 minutes 24 seconds
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5 Biggest mistakes people make when launching their first course

A lot of people are super burnt out on courses — and for good reason!    The truth is, most of the teaching out there about how to create, market, fill, and run a course just isn’t very… umm… good.    So it’s no surprise that we see people doing some kind of shady (or straight up silly) things with courses.   Join us this week to learn about the 5 biggest mistakes people make when launching their first course. It’s perfect for you if you’re thinking about launching a course (or figuring out why a former course flopped!)   Oh and while we’re talking courses — you know that eCourse Empire can help you create and sell 6-figure courses without feeling like you’re pushing a thousand boulders up a thousand hills, right?   Applications for this cohort close THIS FRIDAY, so if you’re ready to learn how to do courses right, be sure to check it out here. W
24/01/202315 minutes 27 seconds
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How to QUIT launching (but still sell more!)

Real talk: launching sucks.   (It’s not just you!)   The way most people are taught to launch is a death spiral of doom, and we’re not exaggerating — it’s built on this model that requires you to basically always be in debt to your next launch, and means you’re riding this constant wheel of stress and exhaustion.   There’s a better way though. And that’s what we’re talking about in this episode.    Join us to hear why we decided to quit launching in 2022 — and how you can actually make a lot more $$$ if you join us in trading out live launching for evergreen launching.   And if you have a listen and just have to learn how to do this for yourself, check out eCourse Empire!    In it we teach you proven strategies for creating and selling courses with ease.   (How much nicer does that sound than the launch spiral of doom??)   <
17/01/202313 minutes 32 seconds
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Could you earn 6-Figures building funnels for your clients?

Quick question: did you get into online service work to spend 800,000 hours a week doing boring (unpaid) Canva revisions … or did you get into it to have the freedom to work how and when you choose, and earn a good living doing so?   Obvs, the second one.   But if you’re finding yourself stuck doing scutwork and looking to level up, this pod is for you.   In it, we walk through the *exact* steps + numbers that go into making a 6-figure business for yourself … and how you can start doing that for clients.   And btw, if you’re interested in diving deep into this and getting hands-on training and support, we’ve got you covered.   Funnel Pro is designed specifically for service-based entrepreneurs like you who want to skill-up, level-up, and smash your business goals so you can spend your time doing things you really care about (and making bags of cash doing so!)   Applications are closing this week … so
10/01/202311 minutes 25 seconds
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Plan Your Epic Year - Part #5 - My favourite part of the planning process! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co W
05/01/202310 minutes 11 seconds
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Plan Your Epic Year - Part #4 - It‘s all about holes + habits! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2023 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co <
04/01/202315 minutes 13 seconds
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Plan Your Epic Year - Part #3 - Make those goals into plans! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2023 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co  
03/01/202310 minutes 36 seconds
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Plan Your Epic Year - Part #2 - How to set goals that WORK (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2023 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co <
02/01/202315 minutes 19 seconds
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Plan Your Epic Year - Part #1 - The REAL numbers you need (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2023 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet at hellofreebies.co  
01/01/202313 minutes 27 seconds
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Best of 2022 - No offer and no list? Here’s your 6-month action plan to fix both!

Things You’ll Learn in this Episode of Doing it Online: Your very next steps to grow your list + get momentum, (+ in which order!) Our recommended content plan to build upon for your business… Our fave types of FREE list-building options   When you’re trying to grow your business and get some momentum happening in order to grow your business, you need the right steps, and in the right order. AKA: An action plan.    …So! We’re starting a new series on the “Action Plan” for the 5 places I see people get stuck growing their business.    And because each one of these needs a different plan to get UNSTUCK and move forward, over the next couple of episodes I’m going to go through these stages step-by-step. So no matter what stage of business you’re in, you’ll know exactly what you need to be doing and focusing on. No overwhelm allowed. 
28/12/202232 minutes 11 seconds
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Best of 2022 - Q: Do I really need to do social media in 2022???

Things You’ll Learn in this Episode of Doing it Online: The answer to the big Q: do I really need social media in 2022 Questions to help you navigate content creation in a way that works for you and your audience What we’re going to be doing with social media moving forward…   Do you really need social media in 2022?   That’s the question a LOT of people are asking themselves. Are you? Maybe you’re feeling like social media is a bit like a bad boyfriend that you’re just trying to keep happy…   …but getting nothing in return?   Or maybe you are worried about the political, social and even moral implications of using certain platforms. If so, then this episode is for you! It’s a Q+A style, where I take you through some questions to work out what’s going to make sense for you, your business and your audience.  <
26/12/202217 minutes 14 seconds
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Best of 2022 - 3 ways a $27 can help you sell more courses

Things You’ll Learn in this Episode of Doing it Online: What a Mini-But-Mighty offer is and how it works to help you sell more courses. Three different strategies that you can apply to a $27 offer in your own business. You’ll also have the chance to join our Funnel Fuel waitlist and unlock bonuses, plus the chance to win the course for free + a cash prize!    In this episode, we’re looking at 3 ways that a small offer (or what we call a Mini-But-Mighty offer) can help you sell more of your higher-ticket courses…   We’ve seen it work live-action in our own business and with our eCourse Empire members, over and over again…   And now that our Funnel Fuel VIP waitlist just opened, you’ll be
21/12/202224 minutes 57 seconds
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Best of 2022 - Are funnels ’toxic marketing’?

Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there.    In this Episode of Doing it Online: We’re sharing a few guidelines for non-toxic marketing automation…(AKA: how to feel good about how you’re selling.) Plus, we'll look at deadlines and whether or not they should be real in the online world… And we’ll chat about how to sell without the icky, sleazy feelings… (yay!)   The thing is, at the moment there’s a bit of chatter and a lot of people getting mad at what they perceive to be toxic marketing…   So, how do you sell without annoying or offending people? And without feeling gross?   Well, if you’ve got an internal struggle going on about s
19/12/202224 minutes 59 seconds
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Best of 2022 - Are you making this crippling mistake with your course?

Things You’ll Learn in this Episode of Doing it Online: Why a cheaper, smaller course is NOT easier or more profitable… 3 steps to creating a high-value, profitable, online course…   So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right?    Erm… Let’s chat about that in episode #110…    Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…   However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it.    And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…   But! You can avoid them all with these 3 steps to creating a high-value program… Want More
14/12/202224 minutes 4 seconds
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The 5 Minute End Of Year Review

This week on the podcast I'm sharing a crazy-powerful end of year exercise to help you pinpoint exactly what you need to be focusing on in 2023...   And the best part? It only takes 5 minutes.    Because let’s be honest, at the end of the year, who’s got the energy for more than that?   We don’t want complicated or time-consuming right now, but we do want to be able to reflect on the past year, so we can make some great decisions for the new year ahead.    Which is why we’ve done what we do best and broken the whole ‘end of year review thing’ down, made it easy and something that can be done in just a few minutes.    Plus, we’ve even created a super simple worksheet so you don’t even need to do anything but fill it out!    You can download your free copy right here.    Got that? Great, now let’s get into it…   Want More? Course creator or co
06/12/202213 minutes 1 second
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Our Predictions For 2023

I’m dusting off my crystal ball to make some predictions for the online world in 2023!   Including online programs and of course, (our fave thing to chat about here) online marketing.   And sure, there’s a strong chance I’ll regret these predictions in 12 months time, because if the last few years have taught us anything it’s that the world is freaking unpredictable..   …But! There are definitely some big picture trends that I wanted to chat with you about + some things you can start putting in place to make sure 2023 is your best year yet…   So let’s dive into them now!   Enjoy!    Want More? Course creator or course creator to be? Join us in eCourse Empire! Apply now! Feeling stuck? Take our FREE quiz now and get a customised action
29/11/202212 minutes 49 seconds
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Do you NEED to Black Friday? (And if yes, how do you make the most of it?)

This week we’re talking about the craziness that is all things Black Friday.    Because we love a bargain (especially on tech!) as much as the next person… But, as a coach or course creator is it worth it to include your biz in the Black Friday deals?    And if so, what’s the best way to do it? (Hint: It’s not as simple as slapping a big red dot on your offers.)    How can your small business take part in a way that’s profitable?    Episode #126 gives you the full scoop.  Want More? Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th! Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!) Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!
22/11/202212 minutes 16 seconds
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The secret to making course sales over Christmas

If ‘setting up funnel’ was on your list the whole year…   …and it didn't happen.    Don’t stress, we’ve got you covered.    Yep! Even though it’s already November, there IS still time to whip up a good funnel! (It doesn’t have to take as long as you think.)    And we’re walking through the 7 steps to do exactly that in this episode…    So you can be making sales (on autopilot) over the holidays and instead of stressing over sales you can get back to watching crappy Christmas movies and being with the people you love.   If you do want some extra help with this, we're actually going to be running a special end of year sprint together inside eCourse Empire called Funnel All The Way   4 short weeks… bite-size (tech-friendly) tasks plug ‘n’ play templates for everything you need to FINALLY get your funnel done so you can start making sales over these holidays...   <p
15/11/202213 minutes 21 seconds
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Lead Magnet smackdown - Which one is best?

Things You’ll Learn in this Episode of Doing it Online: Why choosing the right lead magnet for your biz is SO important.. The 3 most common mistakes people make when choosing (+ assessing lead magnets.)  The most common types of lead magnets + the pros/cons of each…   There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.   Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…   …and then in turn your results and sales.   So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance.    We give you everything you need
08/11/202220 minutes 32 seconds
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How to choose the best course platform for you

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…   …But your client’s experience will be infinitely better too.    And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…   Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…   So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)   So, let’s dive in…   Want More? Something exciting is co
01/11/202215 minutes 32 seconds
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Spring clean your biz

Things You’ll Learn in this Episode of Doing it Online: How to hold your very own ‘Momentum Session’ and claim back some critical CEO time… Where to find 5 free hours each week… Choosing a meaningful end of year goal for your biz…   On the podcast this week we’re looking at 3 ways to Spring clean your business.    Because yep, we’re in Australia so everything is weird and backwards.    But, whether you’re in Pumpkin Spice Latte season or you’re here in The Upside Down with us (IYKNK), it’s still so important to stop and take a moment, dust off some old goals and make the most of these last couple of months…   Let’s dive in, it’s time to revisit and reset old goals, free up your time and get the momentum you and your business need…   Want More? Applications closing on the 27th  for
25/10/202211 minutes 36 seconds
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Multiple Products Mayhem (How many offers is too many?)

Things You’ll Learn in this Episode of Doing it Online: How many offers we recommend while you’re trying to grow your business… Why ascension offers aren’t the answer… Common mistakes people make when adding offers to their business and trying to boost their growth…   When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excited to jump in), it is going to be so much easier to grow and scale your business #facts.   So, how do you get an amazing offer like this?    And if you get one should you have then have two? (Two has to be better than one, right?)    Or three? Or more? Or less?   How many offers do you need to grow your business?   Well, don’t ask the internet (or do but be warned), because there’s a multiverse of opinions
18/10/202217 minutes 23 seconds
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Can you over-deliver with your free stuff? (Encore)

Things You’ll Learn in this Episode of Doing it Online: The answer to the question: can you over-deliver on your free content? How to add more value to your offers and blow your audience away. (That’s a good thing.)   If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.   We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…   ...but not too much that they won’t want to buy with us…   But, is that actually true?   And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?   Well, I’m giving you the goods in this episode and let me tell you…   If y
11/10/202226 minutes 12 seconds
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3 things I stopped caring about this year (that helped grow my business)

Things You’ll Learn in this Episode of Doing it Online: How a shift in focus away from launching has actually increased our conversions… The impact a pretty Instagram grid has on the success of our business… What we’ve done to help increase meaningful conversations with our audience…   This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…   …and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!)    It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either...  Want More? Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their stu
04/10/202211 minutes 32 seconds
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Cohort vs Evergreen - Which is Best for Your Course?

Things You’ll Learn in this Episode of Doing it Online: The difference between evergreen + live courses + how to know which one is right for you and your specific program… The top 3 most common mistakes people make when creating their online courses… The chance to nab a brand new freebie! (You’re welcome already.)    This week we’re taking a big crunchy bite into one of the biggest decisions you'll need to make when creating your course...    The big Q: Live or evergreen?   Which one is going to be best for you + your clients? There's a lot to consider with this one simple question.  And while nothing is set in stone, and you can change your program down the track if you need to, (Yay for being the boss!), it is so much easier if you can get it set up right from the start. And that’s exactly what this episode is here to help
27/09/202218 minutes 6 seconds
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5 Simple ways to scale your program support (without losing the personal touch)

Things You’ll Learn in this Episode of Doing it Online: Common mistakes to avoid when scaling your program… 5 simple ways to scale your program support (while still keeping it personal + human)... How to design + set up your support model in a sustainable way from the beginning…   You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients gets incredible, personal support as your course grows…   Right?   Oh, and it also needs to be sustainable (+ enjoyable) for you and your team to deliver…    Are you asking for too much? No way!    In this episode, we’ll look at 5 simple ways you can add scalable support to your program, without losing the human, personal feel and being manageable for you, whether you have 5 clients or 500.    Want More? <l
20/09/202221 minutes 31 seconds
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3 Reasons Your Funnel Flopped

Things You’ll Learn in this Episode of Doing it Online: 3 mistakes to avoid if you haven’t built your funnel yet, OR 3 reasons why your funnel isn’t working as well as you’d like… (Or, it flopped, let’s just call a spade a spade.) Why a working, effective funnel is so damn important. (And why you need one!) 2 action steps you can take TODAY to create the funnel of your dreams!   Why isn’t your funnel working?    Or is it working brilliantly and you just don’t know what you’re looking for?    Funnels are powerful (even magical?) but they’re also tricky to get right if you’re not sure what you’re doing!    So, in this episode let’s look at 3 reasons why your funnel flopped…   And what you can do about it! So your funnel can do what it was created to do: bring you sales regularly, reliably every single week. 
13/09/202221 minutes 40 seconds
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Hate sales calls? Try this instead!

Things You’ll Learn in this Episode of Doing it Online: 3-step action plan for getting more sales, without the calls… A bonus tip on how to be a thank you page ninja  The chance to grab a seat at my next FREE 90 min coaching session…   Hate sales calls? This is your permission (you didn’t ask for and don’t actually need) to stop what you’re doing and listen to this episode because…   You don’t need to make calls in order to make sales and your conversions can be even higher without them.    That’s right, there IS another way!     And if hearing that has you fist-pumping the air with excitement, then make sure you join me for Evergreen Sales Machine, a free live 90-min group coaching session, where I’ll walk you through the 3 steps you need to make 5 program sales (minimum) EVERY week, without sales calls or stressful launche
06/09/202219 minutes 15 seconds
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Is Circle a better Facebook alternative for your online community?

Things You’ll Learn in this Episode of Doing it Online: Why you might want to look for an alternative to Facebook for your online groups… What we discovered about Circle: what didn’t work, what did and what might suit you...   We’ve got a ‘Tech Tryout’ episode for you today! Where we have a play around with some new tech and then give you the pros, and the cons and help you decide if it’s something you want to try out in your own business.    And today we’re looking at Circle, which is a Facebook alternative for your online community.  Want More? Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Sep 27th!  Spots are filling up fast for our next Funnel Pro cohort! C
30/08/202213 minutes 8 seconds
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3 simple tweaks to sell well in a c**p economy…

Things You’ll Learn in this Episode of Doing it Online: The most common mistakes people make when the economy freezes (+ how to avoid them!) How a small adjustment to your pricing can have a big impact on your sales! The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…   Is it possible to sell well in a weak economy?    We say yes!    And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy.    (While staying in integrity. Of course and always.)    Enjoy the episode!  Want More? Spots are filling up fast for our next Funnel Pro cohort! <a href='http:
23/08/202220 minutes 7 seconds
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3 ways to raise your prices (& how to when it’s the right time…)

Things You’ll Learn in this Episode of Doing it Online: A practical way to know if your market is ready for a price rise… How to test a new price before you commit to it… 3 unique approaches to raising your rates or prices…   The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this episode we’ll look at 3 ways to do just that.    No matter how you are packaging up your expertise and your time, the following applies to both online course prices and even service providers and their offerings…    So, let’s dive in! Want More? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now! <li style="font-w
16/08/202219 minutes 48 seconds
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How to ”fake” a 7-figure team on a teeny budget

Things You’ll Learn in this Episode of Doing it Online: The team member that’ll pay you back thousands of times throughout your biz… Amazing ideas to help you get some time back so you can work ON your business, instead of just in it…   You need a team for your online business, but you also need it on a budget? No problem! We’ve got some finance-friendly ideas to help you “fake”a 7-figure team so you can spend time actually growing your business and afford one for real.    They may not be as cost-effective as a full-time VA, but they can take a few things off your plate which might be just what you need so you can reinvest that time back into your business and grow…   …and then eventually hire the team of your dreams.    Tools mentioned   Moxie Copywriting <a href='https://automationagency.com/
09/08/202214 minutes 21 seconds
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Are you making this crippling mistake with your course?

Things You’ll Learn in this Episode of Doing it Online: Why a cheaper, smaller course is NOT easier or more profitable… 3 steps to creating a high-value, profitable, online course…   So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right?    Erm… Let’s chat about that in episode #110…    Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…   However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it.    And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…   But! You can avoid them all with these 3 steps to creating a high-value program… Want More
02/08/202224 minutes 4 seconds
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3 unusual ways a course can help grow your business

In this Episode of Doing it Online: How an online course can help you grow your list (in a BIG way!) Get ready to uplevel your 1:1 services with an online course…   …and more!   In today’s episode, we’re looking at 3 unusual ways that an online course can help you make more money, and have a bigger impact…   …and grow your business!   And not just in the all-in, take over your entire business kind of way…   Because once your course is created, it becomes an asset that can slot into your business growth strategy in a number of ways.   So let’s dive in!   Want More? eCourse Empire doors are OPEN for a limited time only! Don’t miss out! Click here to apply now! Feeling stuck? <a href='https://hellofunnels
26/07/202211 minutes 13 seconds
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6 Proven strategies to sell more courses in 2022

Things You’ll Learn in this Episode of Doing it Online: 6 simple and proven strategies for selling more online courses… How to add urgency to your offers to help people get out of their own way… A 2-min hack that can make a massive difference to your sales this year!   You need some simple and proven marketing strategies if you want to make more sales of your online course than ever this year! And in this episode, I’m giving you 6 strategies to choose from…   And if you’d rather just sit down with me and map out a marketing plan for your biz together then you need to join 6-Figure School…   Over the 6 days of epic training, we’ll literally sit down and map out a plan for your 6, or even 7-figure course sales and marketing plan for the next 12 months...    And I’ll be there, LIVE to answer all your questions.     <
19/07/202218 minutes 56 seconds
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Stop doing these things if you want a 6-figure course…

Things You’ll Learn in this Episode of Doing it Online: 5 things you absolutely need to STOP doing if you want to scale up your online course to 6-figures (+beyond!)... Why slashing your prices isn’t the answer to making more sales… What you need to START putting in place to keep you on track for your 6-figure+ goals…   An amazing new episode AND exciting news today because…   …Our much raved about 6-Figure School is back and the doors are OPEN! All the details are here and for a limited time only you can snap up your ticket for 50% and only pay $33!    Once you’ve done that, tune in to this episode, we’re I’ll take you through 5 things you need to stop doing if you want to scale up your online course to 6-figures and beyond.   We’ve all made these mistakes, sometimes more than once. And if you don’t catch them and make some
12/07/202219 minutes 33 seconds
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Are funnels ”toxic marketing”?

Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there.    In this Episode of Doing it Online: We’re sharing a few guidelines for non-toxic marketing automation…(AKA: how to feel good about how you’re selling.) Plus, we'll look at deadlines and whether or not they should be real in the online world… And we’ll chat about how to sell without the icky, sleazy feelings… (yay!)   The thing is, at the moment there’s a bit of chatter and a lot of people getting mad at what they perceive to be toxic marketing…   So, how do you sell without annoying or offending people? And without feeling gross?   Well, if you’ve got an internal struggle going on about s
05/07/202224 minutes 59 seconds
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New ”shortcuts” for creating a successful course

Things You’ll Learn in this Episode of Doing it Online: How to leverage your expertise without the heavy-lifting of online course creation… The top new shortcuts that are trending right now in the online course world… My fave ideas right now for easy and consistent revenue (outside of funnels + creating your own course!)    So you think you want to create an online course?   (Yes, you do, trust me you do.) In fact, if I’m not talking about funnels, you’ll probably find me raving about how amazing, biz-changing and life-changing having an online course is…   But the dark side of these bad boys is that they are mega-time consuming.   Guess what, though…there are a few options for an easier way to create a successful online course that brings in all the amazing benefits, (reach more people, more revenue etc) but with WA
28/06/202216 minutes 11 seconds
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Ultimate beginners guide to list building (Encore Episode)

As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place.    And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’    A lot of people that jump into our eCourse Empire program are right at the start of their journey, so, I’ve put together a bunch of questions I get asked on repeat. But essentially, it all comes down to one question:    ‘How do I grow my list?’    So, think of this as an Ultimate Guide — Q + A style.    If you’re in the beginning phase or the re-starting phase or the “oh shit, I really should get around to that whole list-building caper” phase, this is for you… Things You’ll Learn in this Episode of Doing it Online:
21/06/202226 minutes 50 seconds
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3 ways a $27 can help you sell more courses

Things You’ll Learn in this Episode of Doing it Online: What a Mini-But-Mighty offer is and how it works to help you sell more courses. Three different strategies that you can apply to a $27 offer in your own business. You’ll also have the chance to join our Funnel Fuel waitlist and unlock bonuses, plus the chance to win the course for free + a cash prize!    In this episode, we’re looking at 3 ways that a small offer (or what we call a Mini-But-Mighty offer) can help you sell more of your higher-ticket courses…   We’ve seen it work live-action in our own business and with our eCourse Empire members, over and over again…   And now that our Funnel Fuel VIP waitlist just opened, you’ll be
14/06/202224 minutes 57 seconds
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”How the heck do you launch an online course in 2022” - Part 4

Things You’ll Learn in this Episode of Doing it Online: The most commonly made mistakes to avoid in your first-ever launch… Our fave strategy for a successful (+ fun!) launch…  #1 thing we do NOT recommend when first launching your offer…   This is the final segment of our four-part mini-series!    Over these 4 episodes, we’ve stepped you through everything you need to know to create and launch an amazing and highly profitable program in 2022…   It’s basically been a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great info to get you started!)     So far we’ve narrowed down your ideas, the best delivery format for yo
07/06/202221 minutes 23 seconds
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”How the heck do you launch an online course in 2022” - Part 3

Things You’ll Learn in this Episode of Doing it Online: How to sense-check your pricing to make sure you’re on track for hitting your business goals… How to get the balance right between value and price… Why lowering your prices isn’t the right answer for more sales. (And why increasing your prices isn’t it either!)    How the heck do you launch an online course in 2022? (PART 3!)   Great question! In fact, we love it so much we’re kicking off a new series just to answer it!    Over the next few episodes, we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…    Step by step.    It’s basically a condensed version of one of the projects we have inside<a href='ht
31/05/202220 minutes 40 seconds
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The Best Ever Biz + Life Advice…

In this Episode of Doing it Online: We're celebrating 100 episodes of Doing it Online! You’ll hear our fave pieces of biz + life advice, love from Team Hello Funnels   Episode one freaking hundred.    You know we had to celebrate this awesome milestone, right? That’s right, we want to collaborate with you in creating something super special (+ useful!)   So, we’re curating a beautiful new guide on ‘The Best Ever Advice’ to be available (+ free!) for everyone to download.    We’re talking the most useful, business and life-changing nuggets of gold.    My team and I are sharing our fave pieces of life-changing, biz-changing advice… Want More? Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at <a href='http://kate
24/05/202212 minutes
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”How the heck do you launch an online course in 2022” - Part 2

Things You’ll Learn in this Episode of Doing it Online: We’ll go through the pros + cons of the different program formats… How to work out which format is the best one for you, your client + your business…   How the heck do you launch an online course in 2022?  (PART 2!)   Great question! In fact, we love it so much we’re kicking off a new series just to answer it!    Over the next few episodes we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…    Step by step.    It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going
17/05/202226 minutes 21 seconds
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”How the heck do you launch an online course in 2022” - Part 1

Things You’ll Learn in this Episode of Doing it Online: An exercise to help you narrow down all your ideas and choose the one to build your online course around… How to set yourself up with a course that you’ll love to teach even years down the track…   How the heck do you launch an online course in 2022?    Great question! In fact, we love it so much we’re kicking off a new series just to answer it!    Over the next few episodes, we’re going to get our practical hats on (as you know I love to do) and I’m going to walk you through the process of how to launch your own online course…    Step by step.    It’s basically a condensed version of one of the projects we have inside eCourse Empire…(minus all the support, worksheets etc, but it’s still going to give you lots of great
10/05/202216 minutes 27 seconds
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How to avoid the ’Covid Launch Curse’

Things You’ll Learn in this Episode of Doing it Online: 4 ideas for protecting your launches from the unexpected… The number 1 MOST important part of “life-proofing” your launches and your biz…   Hey entrepreneur! Do you have your new badge yet? The one that says “YAY! I’m a REAL entrepreneur now because sh*t hit the fan in the middle of a big launch?”   It could be Covid. It could be that your team or family got sick…   And while the old rite of passage for an online entrepreneur used to be: “My webinar crashed and burned so I must be a REAL entrepreneur now!”    This is the new rite of passage.     And let’s face it, it’s not just covid that can show up during a launch, all kinds of things can happen.    Life just shows up.    And it's made it more clear than ever how much it sucks to rely on a launch, AND f
03/05/202215 minutes 48 seconds
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Could you 10x your business by BUILDING funnels (and how do you do it)? (Encore Episode)

Things You’ll Learn in this Episode of Doing it Online: How you can elevate your business with funnel-building. (We’re talking 10X, not just a $5 pay rise.) How you can avoid the launch-zillas of the internet and be valued for the strategic, highly-skilled expert you are...   Funnels can be kind of addictive, so we totally get that.   But lately, I’ve noticed a trend in questions coming my way. Because I’ve been hearing from a lot of people who’ve loved building their own funnels with us and are thinking of adding funnel-building to their services.    And guess what? Right now, the demand for funnels is growing…   But! There’s this huge gap in the market, of people who can actually step in and build them.    Not just the tech and actually building it, but someone who knows the strategy AND the tech.    Someone who can advise people on the bigger picture, and make that pict
26/04/202226 minutes 42 seconds
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What to look for in a funnel pro (if you are hiring out your funnels)

Things You’ll Learn in this Episode of Doing it Online: Your non-negotiables when looking for a funnel-builder… 2 ways to know if your business is even ready for a funnel… Where to find amazing Funnel Pros (that we can vouch for!)...   …And more… So, you’re thinking your business could benefit from a brand new, shiny funnel? (One that actually freaking works.)    But you don’t want to build it? And now you need a funnel-builder… but you don’t want just anyone, you want a unicorn.    Someone who can be a trusted advisor and give you the funnel strategy AND technical execution that makes sense for you, your business and your goals…   So where do you find them? And what are you actually looking for? This episode is for you. I’m walking you through exactly what to look for when hiring a Funnel Pro, where
19/04/202224 minutes 58 seconds
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3 ways to know you’re ready to BUILD funnels

Things You’ll Learn in this Episode of Doing it Online: 3 ways to know you’re ready to build funnels and uplevel your business… Why your clients might be losing money right now… Your next step for creating amazing funnels if you decide that’s for you… This episode is for the ‘Funnel Curious.’ You’ll know that’s you if you've ever wondered if funnel-building is right for you… Maybe you’ve dabbled in funnel-building, or just thought about it.  How do you know if adding that to your services for your clients will help you grow your business and get where you’re wanting to go? Well, I’ve actually got 3 simple ways to run yourself through a bit of a mental checklist to know for sure. And I’ll walk you through them in Episode 94.    Want More? <a href='http://pro.hellofunnels.co/bootcamp?el=podcast-
12/04/202215 minutes 35 seconds
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What funnels are REALLY working in 2022

Things You’ll Learn in this Episode of Doing it Online: What you need to be focusing on when building your own funnels or for others in 2022…(And why funnels are more important than EVER!) How to fix the drop in show up rates for webinars. (We’re giving you 3 ideas to test!) The big mindset shift you’re going to need to adapt to the changes in marketing right now…   Today I’m going to spill the tea on what we’re seeing working (or not working) in funnels right now… As with everything, there’s always trends and things are always changing. And it seems especially in the last few years that the world has been changing rapidly.    So whether you’re creating funnels for yourself, or (more importantly) for others, it’s so critical that you have your finger on the pulse, so you know what is or isn’t working so you and your clients can get the results
05/04/202225 minutes 55 seconds
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Ask Kate anything

Things You’ll Learn in this Episode of Doing it Online: Our fave tech stack and what we recommend for beginners… My best advice for someone just getting started… How to babyproof your business, when to hire a VA, how to know if a funnel is right for you…   …and MORE…   It’s my birthday this week! Hip hip HOORAY!    So, to celebrate I thought we would do an ‘Ask Kate’ episode.   We asked our lovely community for the burning questions they’d love me to answer, and I've pulled together some of my favourites.   There’s heaps of gold nuggets in this episode!    So without any further fanfare (I’ll save that for all the birthday party celebrations!)    Dive on in… Want More? Apply for the n
29/03/202221 minutes 36 seconds
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BIG Lessons from creating our funnel certification program

Things You’ll Learn in this Episode of Doing it Online: Behind the scenes of creating our brand new certification program! Why we chose a certification for Funnel Pro over an online course… What you’ll need to consider if you’re thinking of creating a certification program.   Our first-ever cohort of Funnel Pros graduated from our certification program recently and we are SO proud.    Not just of our wonderful Certified Funnel Pros, but of the program itself.    Funnel Pro is our amazing, brand new 12 week Certification Program and the process to create something as high quality as this, with so much incredible baked-in support, wasn’t an easy feat! And as always, we like to pull back the curtain and walk you through what worked, what didn’t, and how we went about creating a Certification
22/03/202225 minutes
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My 3 fave funnels - which will be best for you? (Encore Episode)

Things You’ll Learn in this Episode of Doing it Online: My three fave funnels you need in order to create an ecosystem in your business. The purpose they each serve in your business and how you can know which one is right for you.    We’re talking nerdy, my favourite thing to do!   More specifically, we’re talking funnels. I’m going to geek out with you and share my three favourite funnels. (Yes, there’s more than one.)   Most people think that funnels only serve one purpose — to make more sales. But actually, this isn’t the case. And if you have an online business there are actually three different types of funnels you need. Don’t panic - you don’t have to set them all up at once! But when you do have them all up and running it becomes this incredible ecosystem.    As one grows then the next one grows and it comes around and around again. If you’re a nerd l
15/03/202215 minutes 6 seconds
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Q: Do I really need to do social media in 2022???

Things You’ll Learn in this Episode of Doing it Online: The answer to the big Q: do I really need social media in 2022 Questions to help you navigate content creation in a way that works for you and your audience What we’re going to be doing with social media moving forward…   Do you really need social media in 2022?   That’s the question a LOT of people are asking themselves. Are you? Maybe you’re feeling like social media is a bit like a bad boyfriend that you’re just trying to keep happy…   …but getting nothing in return?   Or maybe you are worried about the political, social and even moral implications of using certain platforms. If so, then this episode is for you! It’s a Q+A style, where I take you through some questions to work out what’s going to make sense for you, your business and your audience.
08/03/202217 minutes 14 seconds
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You’re growing fast, but the wheels are falling off! (Part 5/5)

Things You’ll Learn in this Episode of Doing it Online: The backwards way to go forwards in business. (Hint: You’ve got to slow down, to go faster!) How to avoid burning out when you’re enjoying freaking-fast-growth! The 2 main areas you MUST get systemised to get your biz foundations locked in and ready to scale higher…   Welcome to part 5 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!   And today, in part 5, we’re talking to people who are growing fast, but they’re finding that the wheels are falling off a bit… or a lot. If this is you, then you’re already kicking ass, you’re hitting that multi 6-figure mark… …But you’re also burning out… …Your to-do list just keeps getting longer, n
01/03/202226 minutes 34 seconds
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Have an offer that sells but can’t seem to scale? (Part 4/5)

Things You’ll Learn in this Episode of Doing it Online: Our incredible 6-piece ecosystem that took us over the 7-figure mark and can help you scale BIG! Why getting to the Financial Freedom Checkpoint is a game-changer for your finances AND energy for your next big move…   Welcome to part 4 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!   Today we’re talking to people who have an offer that is selling well… …and they’re ready to scale. (BIG!) It's a frustrating place to be. If you’re here then you might be feeling like you’re doing all the right things and now you just need to hit the gas and crank up the gears… …but nothing happens.  But don’t worry! That’s exactly why I’m bringing you the goods in this episode
23/02/202220 minutes 14 seconds
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What to do with an offer that just doesn’t sell! (Part 3/5)

Things You’ll Learn in this Episode of Doing it Online: The 3 crucial pieces that create a “Hells Yes!” offer… The 2 questions you need to ask yourself if your offer isn’t selling…  Your next steps to get momentum in your sales…   Welcome to part 3 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!  Last week we looked at the action plan for people who already have a bit of a following, but don’t have an offer,and today we’re talking to people who have an offer… …but it’s not selling. (Ouch.) If that’s you don’t stress, we’ve broken down your action plan into a couple of questions you can ask yourself to see what the main issue could be. And then have a few simple steps you can follow to get
15/02/202224 minutes 21 seconds
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You’ve built a following... now what? (Part 2/5)

Things You’ll Learn in this Episode of Doing it Online: Our 5-step framework for getting your offer online and selling! A bonus step for people who have never sold online before… (This one is the confidence-booster you need!) How to make sure you test BEFORE you invest in creating your offer…(And how to make sure it SELLS!)   Welcome to part 2 of our brand new 5 part mini-series, where we’re sharing some of our favourite action plans from inside our eCourse Empire program!     People come into this program at all levels, we have people who are just starting out, and people who already have 6-figure businesses and are looking to scale. And we give them an action plan for where they’re at.    And that’s what this series is about!    While we c
08/02/202227 minutes 2 seconds
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No offer and no list? Here’s your 6-month action plan to fix both! (Part 1/5)

Things You’ll Learn in this Episode of Doing it Online: Your very next steps to grow your list + get momentum, (+ in which order!) Our recommended content plan to build upon for your business… Our fave types of FREE list-building options   When you’re trying to grow your business and get some momentum happening in order to grow your business, you need the right steps, and in the right order. AKA: An action plan.    …So! We’re starting a new series on the “Action Plan” for the 5 places I see people get stuck growing their business.    And because each one of these needs a different plan to get UNSTUCK and move forward, over the next couple of episodes I’m going to go through these stages step-by-step. So no matter what stage of business you’re in, you’ll know exactly what you need to be doing and focusing on. No overwhelm allowed. <
01/02/202232 minutes 11 seconds
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Q: Stuck at $100k + can’t scale, help!

Things You’ll Learn in this Episode of Doing it Online: 4 key shifts that need to take place in order to break through to the next level of revenue… Why having more than one offer might be holding your sales back… The 3 areas that are a MUST when it comes to systems + automations (to support sales!) in your business…   Last week we talked about why so many people hustle their butts off and never hit 6-figures…    So now let's talk about the next roadblock where we see people get stuck at: The low $100-300K level.    I even got stuck here myself for way too long with a previous business. It’s a weird place to be because you have some success, in fact, you’re probably earning more than you ever have before (although you are keeping very little of it!
25/01/202224 minutes 49 seconds
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3 reasons some people never hit 6 figures

Things You’ll Learn in this Episode of Doing it Online: The 3 main reasons why some people never hit 6 figures… (even though they’re hustling HARD!) One of the biggest mistakes people make when starting their business, (that keeps them stuck!) Why you can’t let fear boss you around anymore… (and the importance of mastery!)   In today’s episode, I’m going to dive into 3 of the reasons why some people never hit 6 figures…  Now, I’m not here to say that needs to be everyone’s goal — it doesn’t. And I’m definitely not saying that it’s better to earn one amount over another. I’m talking about the people who want their business to grow and reach more people and scale…   But, no matter how much they’re working, and despite all the blood, sweat and tears they're putting into their business…   Their business stays stuck in no man’s l
18/01/202221 minutes 31 seconds
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How to create a 6-figure course in 2022

Things You’ll Learn in this Episode of Doing it Online: Why can't you just choose a yearly income goal out of thin air and hope it works… How to avoid ending up in a successful business that makes you miserable… What your offer needs to have in order to become a ‘Hells Yes!’ offer to your right people…   2022 is the year you’re finally going to crack the 6 figure code with your online course, I just know it.  How can I be so sure? Because right now I’m going to walk you through the 6 (often forgotten!) pillars which are the foundations for creating a successful online course… And if you don’t have them in place, it’s going to be super hard for you to get where you want to go and keep growing…    And the extra awesome news is that we actually go into every single one of these pillars in amazing nerdy depth in our <a href='https://www.hell
11/01/202220 minutes 48 seconds
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Plan Your Epic Year - Part #5 - My favourite part of the planning process! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadshe
06/01/202210 minutes 11 seconds
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Plan Your Epic Year - Part #4 - It‘s all about holes + habits! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadshe
05/01/202215 minutes 13 seconds
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Plan Your Epic Year - Part #3 - Make those goals into plans! (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadshe
04/01/202210 minutes 36 seconds
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Plan Your Epic Year - Part #2 - How to set goals that WORK (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadshe
03/01/202215 minutes 19 seconds
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Plan Your Epic Year - Part #1 - The REAL numbers you need (Encore Episode)

Get ready, excited and confident for your most epic year yet… Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2022 goals and most importantly, turn them into actionable and achievable plans. This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too. You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.  Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadshe
02/01/202213 minutes 27 seconds
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My favourite things

Things You’ll Learn in this Episode of Doing it Online: All the details of our AMAZING nerdy hamper giveaway (+ how to enter!) Which software platforms we use and recommend… The tech I’m nerding out over right now...    ATT: All Nerd Bosses who like to win amazing (+ nerdy) things… This episode is for YOU. I’m channelling some serious Oprah vibes in Episode 75, because not only am I sharing with you my absolute favourite biz-building tech and tools today… ...But I’ve also got a HUGE holiday hamper worth almost $2K up for grabs for one very lucky Nerd Boss out there! Is it going to be YOU? There’s only one way to find out! All you have to do to enter is head to hellofunnels.co/win and pop in your details!   You can also share the comp with your biz BFFS if you want extra chances to win. If you want
30/11/202123 minutes 40 seconds
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Mini promos to smash end of year goals

Things You’ll Learn in this Episode of Doing it Online: A mini self audit to work out what type of ‘end-of-year-entrepreneur you are this year… Some fun and festive (+ quick/easy) ideas to boost your biz at this time… How to get people lining up at your virtual doors to buy your offer...   If you’re looking to show the end of the year who’s boss and smash some business goals…   Have I got the episode for you:    It’s filled with actionable, super practical ideas around ‘bang for your buck’ mini promotions you can run in your business and smash your end of year goals...   So, if you know exactly how many weeks/days/hours are left in the year and you’re ready to squeeze as much out of them as you can...    This episode is the firestarter you need to end 2021 with a big, business KABOOM.    Yo
23/11/202114 minutes 24 seconds
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Tripwire VS SLO

Things You’ll Learn in this Episode of Doing it Online: The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives... The pros and cons of both... My recommendation for either SLO or Tripwire... (I share my fave option!)   I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind.    Our opponents: the Self Liquidating Offer and the Tripwire.    See, I’ve had a lot of questions recently about whether I prefer (and would recommend) either a Self-Liquidating Offer (SLO) or a Tripwire…    Now, let’s be clear: they are BOTH a type of ‘Mini-But-Mighty’ offer. (Which is the term we use here at Hello Funnels for this kind of marketing strategy).  And at first glance, their objective appears very similar:    To make your
16/11/202120 minutes 29 seconds
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Double your opt-ins with this simple formula!

Things You’ll Learn in this Episode of Doing it Online: The 5 point simple but powerful formula that has our pages converting at 45% and higher! How to craft a killer headline for your opt-in page... Plus not 1 but 2 bonus tips!    One of our superpowers here at Hello Funnels is that we are really, really freaking good at creating high-converting lead magnet pages…   ...And not just for us, but we loan our superpowers to our clients + to help them be freaking good at it as well.    The industry standard for a “good” converting opt-in page is usually 25%.    But for our clients, we get them to aim (+ reach) 35% and above…and for our pages personally, we aim for 45% + higher…   And we usually get it. First go.    So how do we do it? What’s our magic formula? I’ll show you!    S
09/11/202114 minutes 47 seconds
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3 ways to get more people to read your emails!

Things You’ll Learn in this Episode of Doing it Online: How to use the power of emoji’s to help your open rates.. How to avoid ‘click-baiting’ but still grab attention… And other tricks to get your emails opened as much as possible!   We’re talking about email open rates today on The Doing It Online Podcast!    Because, Apple, in their infinite wisdom, has made some updates to tracking…   Now, we get it, it’s to help with privacy etc.    But, the nerds/entrepreneurs in us are all like…”Nooooo!” Because it’s going to make it harder to track things like email open rates. [BOO. HISS.]   This means it may look like your open rates are going to go way down, even if that’s not accurate. The tracking stats are just not going to be as reliable. Which is a bummer. But don’t stress, because even with a
02/11/20219 minutes 11 seconds
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Have you tried a ”Love me or leave me” email?

Things You’ll Learn in this Episode of Doing it Online: What the ‘Love Me or Leave Me’ email is + why it’s powerful How to create it + use it the ‘right’ way   In the words of Ron Burgundy, your email list is kinda a big deal, right?   But we don’t just want anybody on our lists. We want excited, engaged, totally in-sync subscribers...⁠ ⁠ So, how do you get a list full of people like that?⁠ ⁠ You give them the chance to opt-out, right at the start. ⁠   Nope, I’m not losing it.  ⁠ This short but super punchy episode has got all the info you need to make this little ‘list trick’ work for you.  Want More? Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com Want access to my 5-Da
26/10/20215 minutes 31 seconds
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How to get more (+ better!) testimonials from your offers

Things You’ll Learn in this Episode of Doing it Online: Why we need testimonials... How to know which type of testimonial to be collecting (+when). Creative ways to get the kinds of testimonials you need from your audience.   Humour me for a moment and imagine there’s a new program out... It sounds amazing, it’s got everything you think you might need right now at this stage of your business… But...there’s some scepticism sinking in…   Because of course, the creator of the course is going to say it’s amazing…   And you know what? It’s really not that hard to whip up a sales page to make it seem incredible…    So...is it really as good as it sounds?   And that, my friend, is where the power of the testimonial comes in.    Testimonials are going to be some of the best social proof t
19/10/202112 minutes 10 seconds
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Funnel Pro Q&A

Things You’ll Learn in this Episode of Doing it Online:   The difference between eCourse Empire and Funnel Pro (+ which is right for you!) What makes a certification program different from a “normal” course?  And answers to all your other Funnel Pro questions!   If you’ve been thinking about joining our Funnel Pro Certification Program, (or even just been a bit curious!)    But you’ve got questions bouncing around and you’re wondering if it’s right for you and your business…   Then this episode is for you.    Because today on The Doing It Online Podcast, I’m answering all your burning Funnel Pro questions!    We’ve been having so much fun over the last week welcoming our new Funnel Pro members! (Our super nerds. We heart nerds.)    It’s such a hands-on support style of program, so we
12/10/202123 minutes 15 seconds
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Funnel With Me : Create your own client getting funnel (for service providers)

Things You’ll Learn in this Episode of Doing it Online: The BEST funnel for finding your dreamiest clients and bringing them into your world. The 3 key steps to making that funnel the best it can be (optimising your time, your clients time and automating the process as much as freaking possible!) The nerdiest, most biz-changing opportunity you do NOT want to miss out on...   This one is for the online service providers, especially if you build funnels for people or do some kind of other nerd-ery.    It’s another ‘Do it With Me!’ Episode, and this time, we’re funnelling together. Let’s go through step by step how to create your own ‘Client Getting Funnel.’ (Also known as a Client Acquisition Funnel,’ but that’s a bit of a boring name, right?) Basically, this funnel is going to help you bring in the dreamiest of clients, pre-qualify them (and wee
06/10/202120 minutes 53 seconds
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Be a Funnel Pro : Part 3 : How much should you charge for funnels?

Things You’ll Learn in this Episode of Doing it Online: The 3 steps to pricing your packages as a Funnel Pro (these principles apply to online services too!) The specific funnels and their price ranges…  How you can build on your packages to scale your biz in the future...   Let’s just imagine for a moment that you already have all the skills you need to be what we’re calling a Funnel Pro...   Which means you’re kickass at the tools of the trade (you know your shit, tech-wise)    AND, you have taken the time to learn which funnels actually work PLUS the strategy behind each of them...   And now, you’re ready to go out into the world with your new up-levelled skillset, so you’re going to need to uplevel your offers to match…   That’s super exciting!    But, wait...how much do you charge?
28/09/202121 minutes 54 seconds
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Be a Funnel Pro : Part 2 : 3 ways to niche down (to level-up) your VA or OBM business

Things You’ll Learn in this Episode of Doing it Online:   The top 3 options for niching down (and why they work!) The 3 different categories of tech and tools you need to know about (including which notes to avoid like the plague!)  Why being super clear on who you serve creates an amazing experience for both you and your client.   Here’s part 2 of our special 3 part series on becoming a Funnel Pro! And at its core, being a Funnel Pro is about becoming specialised and niching down to level up your business…    Because we’ve all heard the saying, the riches are in the niches, right?  Basically that means the more specialised you can be… the better your knowledge and skills will become…the more dialled in your systems and offers…the better and faster the results you’ll get… the easier to attract new dream clients…    A
21/09/202116 minutes 49 seconds
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Be a Funnel Pro : Part 1 : The 3 most profitable funnels you need to master

Things You’ll Learn in this Episode of Doing it Online:   The 3 most profitable funnels you need to master as a Funnel Pro Why the webinar isn’t dead and how you can make it as BS free as possible.   If there’s one thing we love almost as much as funnels, it’s a good ol’ mini-series.    Which is why I’m so excited to be bringing you this new series to the podcast on how to become what we’re calling a ‘Funnel Pro.’ And my goodness you can bet your nerdy little hat that the internet needs more funnel pros right now...   First of all, what’s a Funnel Pro? Someone who has the magic combo of skills, strategy AND steps up to become a trusted marketing advisor to 6, 7, even 8 figure businesses...   So, this episode I’ll be taking you through the 3 funnels you need to master if you want to become a funnel pro. I’ll show you where you need to add some s
14/09/202119 minutes 23 seconds
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Could you 10x your business by BUILDING funnels (and how do you do it)?

Things You’ll Learn in this Episode of Doing it Online: How you can elevate your business with funnel-building. (We’re talking 10X, not just a $5 pay rise.) How you can avoid the launch-zillas of the internet and be valued for the strategic, highly-skilled expert you are...   Funnels can be kind of addictive, so we totally get that.   But lately, I’ve noticed a trend in questions coming my way. Because I’ve been hearing from a lot of people who’ve loved building their own funnels with us and are thinking of adding funnel-building to their services.    And guess what? Right now, the demand for funnels is growing…   But! There’s this huge gap in the market, of people who can actually step in and build them.    Not just the tech and actually building it, but someone who knows the strategy AND the tech.    Someone who can advis
07/09/202126 minutes 42 seconds
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How to host a virtual retreat for your clients

Things You’ll Learn in this Episode of Doing it Online: The benefits of the RSVP AND how to actually get your clients to send them in! How long your retreat should run for and the best way to structure it out… The tools we recommend and of course, a couple of extra tips + tricks along the way...   The online business life is amazing, right? It’s so INCREDIBLE to be living in a time where we can create communities with people from all over the world…    ...But there’s nothing quite like that ‘in person’ connection, is there? So, how do we recreate that in an online business? Well, one of my top answers would be to host a virtual retreat!    Sounds awesome, right? But how do you do it? And what do you need to get started? Is it expensive? How does a virtual retreat even work?   All of those questions are answered and m
31/08/202117 minutes 56 seconds
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All your webinar Qs answered - Part 2

Things You’ll Learn in this Episode of Doing it Online:   If you have to show your face on your webinar, or if you can just use slides... How to incorporate bonuses, discounts and more... The best types of registration pages to create for more conversions...   We’re back for part 2! Answering all your webinar questions!    If you missed part 1, we go into how long a webinar should be, should you script it or just wing it? Do you have to do a webinar live or you can pre-record and more…    And today, we’re covering bonuses, discounts, registration pages and even whether or not you need to show your face!    And more. There’s always more.    PLUS! We still have a couple of spots still available for our incredible hands-on mentorship program, eCourse Empire! So, if you're ready to finally stop smack
24/08/202119 minutes 33 seconds
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All your webinar Qs answered - Part 1

Things You’ll Learn in this Episode of Doing it Online:   My pro-hack for how to show up LIVE on your webinar, even if you really don’t want to.  Whether or not you should script your webinar or just wing it... The best software to use for both LIVE or evergreen webinars...   Well you guys, it’s the thing we all love to hate.    The webinar. (GASP!! RUN AWAY!)   No, get back here. This episode isn’t my chance to win you over to the way of the webinar. So you can put your pitchforks back down, It’s not here to convert you.    It’s to help answer any and all of your questions about them. And there were a lot of Q’s! So I’ve turned it into 2 parts. In part 1, we’ll look at how long a webinar should be, should you script it or just wing it? Do you have to do a webinar live or you can pre-record and more
17/08/202127 minutes 6 seconds
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How to troubleshoot a failed launch

Things You’ll Learn in this Episode of Doing it Online:   The 3 questions to ask yourself after a “failed” launch. How to self-audit a launch that didn’t run to plan so you don’t throw away the elements that actually were working.  Why community is key when it comes to launching...   If you’ve had a “failed” launch at some point, you’ll know that it can trigger the disaster thinking 'I suck, my offer sucks, my business sucks!’ Etc. BUT! Before you go down that train of thought, grab a pen and paper and sit down with me for a moment while we go through a few questions…   Because in today’s episode, I’m going to take you through how to self-audit your launches (especially the ones that really didn’t go to plan) so you can pin-point exactly where things are going wrong.    And more importantly, where things are going right, so
10/08/202125 minutes 21 seconds
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3 most common mistakes stopping you from hitting 6-figs

Things You’ll Learn in this Episode of Doing it Online:   The biggest mistake you’re making that’s keeping you stuck in the ‘beginner phase.’ 3 ways you’re treating your business like a hobby, (not a business) and why that’s not working for you! How you’re sabotaging yourself away from the success you want. (It’s a tough love ep!)   In today’s episode we’re talking about the 3 biggest mistakes that stop you from hitting that elusive 6 figure mark with your online course.   BUT! Before that… Did you know, it’s only a handful of days until we kick off The 6-Figure School Workshop!   And I’m SO looking forward to it!    Do you have your ticket yet? If not, you need to get onto that, you don’t have long to jump in!   Now, let me ask you,
03/08/202120 minutes 31 seconds
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Q: How often do you need to launch to hit 6 figures

You’ve probably wondered before how often you need to be launching to hit 6-figures?    Aaaand can you get away with launching as little as possible? Great questions! And I have the answers for you in episode 57 of The Doing It Online podcast.   I think the answer will surprise you…    But before you rush off to listen I want to ask you...    Do you want to make your next launch, your BEST launch? And to make more profit + sales off your online courses and offers than ever before?    Yes?    Then you can’t afford to miss The 6-Figure School Workshop!     I’ll walk you through a 6-day intensive and hands-on experience to show you exactly what you need to do to market + sell your own 6-figure + online course in 2021 (including creating a kick-ass, highly profitable marketing calendar that is customised for YOU).    <p
27/07/202113 minutes 41 seconds
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Do it with me : let's plan out your launch emails!

‘Doing it Online’... and now?  You’re doing it with me.  Cos in this episode, we’re going to write your launch emails together! Yay! High-fives. Because you know and I know that if you run an online business?  There’s no escaping the launch emails. (Unless you want to rely solely on ads to a cold audience? I’m guessing not.) But what should you send? What should you say? Sure, flying by the seat of your pants can work. (I did it for years) But there are things you need to cover and hit well in a launch sequence. And because nerdy is my way of life, I’ve turned it into a formula...  And yes, you can tweak it and perfect it for your own audience, but this will at least take away some of the unnecessary thinking and decision making so you can focus on the other fun stuff. So grab something to take notes with (you’ll need it) and let’s make launching emails our bish.  Things You’ll Learn in this Episode of Doing it Online:</
20/07/202121 minutes 44 seconds
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Do you need to offer money-back guarantees (and what should they be?)

This week I answered the question: Do you need to offer money-back guarantees? And if yes, what should they be?   There are definitely two sides to this, and I have to say I can understand both perspectives.    But! Every business is different and even if you DO refund on a digital product...how does that even work? It’s not like they can just give back all the knowledge they just got from you…? It’s a tricky one! I’ll chat it all through and share our personal policy, in this week’s episode of the Doing It Online Podcast.  Things You’ll Learn in this Episode of Doing it Online: When you should never EVER use a money-back guarantee My suggestions for when it’s a good idea to offer guarantees.  Plus, how to protect yourself (+ your IP) when you do offer them.  Want More? Make more course sales than ever bef
13/07/202112 minutes 24 seconds
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3 "woo-ish" money habits I swear by ( + 3 not-so-woo ones)

I’m giving out 6 of my BEST tips for money in this week’s episode of the Doing It Online Podcast.   3 woo tips + 3 non-woo tips.    (I’d call myself “woo-curious.” I’m not woo-woo, but I can’t deny there IS something woo-ish out there…)   These are just small things you can add into your routines and rituals that really add up! I’ve definitely found that including these in my own life + business have made a huge difference in my money mindset.    Plus, just knowing your numbers (and what they actually mean!) is so empowering. So, if you’d like to attract more money + look after what you do have better, you’re going to want to listen to the episode now.  Things You’ll Learn in this Episode of Doing it Online: The daily money habit I’ve relied on for YEARS (+ how you can implement it, too!) What we do after every single sale, (we don’t even care if it I
06/07/202117 minutes 22 seconds
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How we find and hire unicorn team members

In last week’s episode I gave you a behind the scenes look at the team that took our business to 6-figure vs the team that took us to 7-figures…    And it’s all really great for me to tell you all about my amazing unicorn team + how those roles + people have helped grow the business… But where do you find (+ how do you hire) these unicorns?    Well, you listen to today’s episode! Because I’m sharing 5 golden nuggets of wisdom for finding + then hiring your dream unicorn team.   And yes, they’re out there, I promise. (I mean, they do have invisibility powers, because they’re magical. Obviously. But they ARE around.)   If you’re planning on using any of these tips to find/hire your next team member I’d love to hear from you! Let me know how it goes! And if you only try one of these? I’d go with the first one… It sets the tone for the others.  Things You’ll Learn in this Episode of Doing it Online: <li style="font-weight
29/06/202116 minutes 17 seconds
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6 Figure team vs 7-figure team

One of the most important things when it comes to growing your business?   Your team.    In the last couple of years I’ve had to really focus on building the right team…    (I used to be pre-ttyyy stubborn about that idea. A few years ago I was determined I didn’t want a big team + didn’t understand how much of a biz-changer (+ life-changer) it could be to hire the right people, at the right time...   And so in episode 52 of the Doing It Online Podcast, I’m giving you a bit of a behind the scenes look at the 6-Figure team vs 7-Figure team. Obviously not in terms of comparing the *people* but the hired roles and what that’s meant for our business.   So, if you’re thinking about adding to your team + not sure what roles to hire or what you need to help you scale, give ep 52 a listen now!  Things You’ll Learn in this Episode of Doing it Online: Which roles I hired first in my biz
22/06/202120 minutes 2 seconds
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Is a $27 offer right for you?

Can you really hit 7 digits from a $27 product funnel? Yes, absolutely you can. It’s not only possible...it’s a game-changer. For my business AND my clients.   But I know how crazy that can sound and I understand the skeptic vibes, I really do. So, in this episode I’ve collected all your Q’s and gone through them all one by one, to help you work out if a $27 offer is right for you and your business.    BUT BEFORE YOU RUN OFF…   The doors are OPEN right now for a LIVE round of Funnel Fuel (where you create your offer, launch it, and start making sales in just 5-days (and the BEST bit, because it’s LIVE I’ll be going through it with you + you’ll get tonnes of feedback, support and advice).   Doors close in just a few days so jump in now! Things You’ll Learn in this Episode of Doing it Online: Do
15/06/202129 minutes 11 seconds
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Biggest lessons from 12-months of $27 offers

A few episodes ago (in episode 44) I mentioned that one of the biggest changes that got us over the 7-figure mark was adding something we call a ‘Mini-But-Mighty’ funnel…    And now that we’ve been running that funnel for over 12 months, I wanted to do a breakdown of what that “little” funnel has meant for our business and some of the biggest lessons we’ve learned in that time. (And, of course, give you all the behind-the-scenes numbers!)   Spoiler alert, it’s been pretty epic.   For example: How’d you like $5 for every $1 you put into your ads?   I thought so...    Want to know how? Listen to the episode now!   And if you’re ready to create this for yourself? Here’s the BONUS super exciting news…   I’m running a totally FREE 90min workshop on the 16th June called: “How I scaled my sales to 7-figures with a $27 offer!” It’s going to be LIVE (yes,
08/06/202134 minutes 9 seconds
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Can you over-deliver with your free stuff?

If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.   We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…   ...but not too much that they won’t want to buy with us…   But, is that actually true?   And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?   Well, I’m giving you the goods in this episode and let me tell you…   If you don’t feel empowered and free after listening...then you listened to the wrong episode. Things You’ll Learn in this Episode of Doing it Online: The answer to the question: can you over-deliver on your free content
01/06/202126 minutes 12 seconds
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Make money may : Challenge #4 - Profitable price rises

Things You’ll Learn in this Episode of Doing it Online: How to make the most of an opportunity most people overlook...  How to raise your prices the right (+profitable) way…   It’s our final week of Make Money May!   Each week of May I’ve been giving you a new money-making challenge (or biz experiment) on the Doing It Online podcast, for you to have a go at.   Each challenge is super actionable + powerful.    First week was on the power of a payment plan. The second week was all about the bundle offer. The third week (my fave) was all about making your marketing pay for itself!    And now, this is our 4th and final challenge: the price rise promotion…    I know, pricing - especially price rises - make people feel uncomfortable. And honestly, I see people doing this wrong,  A LOT.    So, if you know, (or
25/05/202110 minutes 40 seconds
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Make Money May: Challenge #3 - Make your marketing pay for itself

Things You’ll Learn in this Episode of Doing it Online: I’ll introduce you to our third experiment (and my FAVE) in our Make Money May challenge!  How you can make your marketing pay for itself! Learn all about my $30 mini experiment that turned into a mighty $11,363! (During April 2020!)    Part 3 of Make Money May is here!    Every week for the month of May, in the podcast episode I’ll be handing you a new challenge (or biz experiment) for you to have a go at. The goal here is obviously to just have fun testing things out and see what works and what doesn’t.    Each challenge is super actionable + powerful. But as I said, this one is the best.    I mean, I TRY not to play favourites. But this one totally gets the gold star from me.    I’m talking about the mini-funnel. It sounds mini, but it’s mighty. (Think:
18/05/202114 minutes 43 seconds
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Make money May: Challenge #2 - Bundle it baby!

Things You’ll Learn in this Episode of Doing it Online: I’ll introduce you to our second experiment in our Make Money May challenge!  How bundling your offers can boost your sales! A few strategic tips on how to implement this challenge in your own biz this week!    Part 2 of Make Money May is here!    Every week for the month of May, in the podcast episode I’ll be handing you a new challenge (or biz experiment) for you to have a go at.    The goal here is obviously to just have fun testing things out and see what works and what doesn’t. It’s a good practice to get into, because testing things is really the only way to know what’s going to be a super-power in your business or your kryptonite.     And this week’s challenge? HINT: Bundle it, baby!   And if you do give it a try, make sure you DM me <a href='http:/
11/05/20217 minutes 27 seconds
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Make money May: Challenge #1 - The power of a payment plan

Things you’ll learn in this episode of Doing It Online I’ll introduce you to the first experiment to try in our Make Money May challenge!  How a payment plan can powerfully boost your sales - even during a pandemic! A few strategic tips on how to implement this promo in your biz this week!    This episode is your permission to become the crazy scientist you’ve always wanted to be...   Which means… it’s Make Money May!   (HOORAY!)   Still don’t know what I’m talking about? That’s cool. This is how it goes…    4 x weeks in May.  1 x (non-difficult, actionable) challenge a week 1 x minisode of the Doing It Online Podcast each week where I hand out your next challenge/experiment… Then you can hashtag + DM me like crazy to let me know what works/what doesn’t and we all make a lot of sales + fun.
04/05/202110 minutes 10 seconds
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3 changes I made to grow from 0 to 7 figures in sales in under 3 years

So, it’s almost embarrassing to say this — (Oh, HAI imposter syndrome and money blocks!) — but here goes…   Last year my business, Hello Funnels, did something we’ve never done before. We made over 1 million dollars in sales... (not revenue as we have lots of payment plans, but in sales.)   Yuh.   Aaand! This is after basically starting all over from scratch 2 and a half years ago...plus COVID...AND adding a baby into the mix.    Double yuh.   Many of you know this is my third business...and a friend of mine asked me the other night (over a wine or two) what did I do differently this time?   And the answer to that (there are 3 specific changes I made) is what I want to share with you guys today… They’re not hard or vague or unreachable as you might think.    I reckon you’ll find it helpful to hear how doable these changes are.   Listen in to find out for yourself. 
27/04/202115 minutes 52 seconds
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Do you know what your biggest roadblocks are?

We want to make sure our precious time and energy is being channelled directly into the *right* areas — the places that will help us grow, right?    And knowing *where* you need to focus, is about discovering what’s YOUR biggest roadblock stopping you from moving forward and growing actually is.   We ran an online retreat earlier this year and took our eCourse Empire members through this exercise to discover (+ smash) their biggest roadblock and they LOVED it, so wanted to share a little taste of Empire life with you…   So, go grab a notebook, have a listen to the episode and pick up a big metaphorical hammer and get ready to smash the roadblock in front of you.  Things You’ll Learn in this Episode of Doing it Online: The 5 most common roadblocks I see in my clients and members of our eCourse program How to determine wh
20/04/202112 minutes 27 seconds
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How to price your offers so the sell easily (and make profit too!)

We just kicked off our 6-figure school workshop this week and our training yesterday was all about nailing the pricing. So! In this week’s episode of The Doing It Online Podcast, I wanted to share it with you too.    Your offers need to be something you can sell with ease, but also it MUST be profitable. And if they’re not both of those things, you’re going to run into a bunch of problems...  Things you’ll learn in this episode of Doing It Online The 5 factors that contribute to pricing your offers for profitability + selling with ease PLUS! There’s an extra 6 months of support up for grabs!   I know a lot of the conversation around making money at the moment is about mindset and standing in your power, releasing money blocks etc… And do I believe in all that? Absolutely.    But! It’s not the whole story.    There is so much strategy and so many steps
13/04/202119 minutes 48 seconds
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Is it better to grow fast or slow?

It’s the question EVERY entrepreneur wants to know: ”How long will it take to grow my business to [Insert your big awesome goal here]?”   Well, in this episode, I’ll give you the answer.    Because I'm going to walk you through 2 powerful, real-life stories from clients of ours who had very different journeys to their 6 figure goals…and just how long it took them!    And by the way...I think you’ll like my answer.  Things you’ll learn in this episode of Doing It Online How long it SHOULD take you to reach your business goals.  Hear two amazing, real-life stories of women who have created 6 figure+ businesses and just how long it took them!    BONUS: if your goal is to create or scale your own 6-figure plus online course this year AND you would like a whole tonne of help - (plus a proven step by step system to do it) - then make sure you have saved you
06/04/20216 minutes 13 seconds
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Do you upsell?

As someone who has been helping people to create, automate and scale their online courses for many, many years, you better believe I’ve racked up a few special party tricks over that time.   OK, so it’s not so much “tricks” but more like tried, true + specific strategies (not as catchy) that I just love to whip out and wow my clients with. And so, I wanted to share one of my faves with you today…   ...The upsell.    The reason this “trick” is so good? It’s super simple to implement, it works really well AND it costs absolutely nothing.    So! Together in this episode let’s nerd out about all things upsell — what they are, why I recommend everyone has at LEAST one and how you can quickly add them and increase your profit today.  Things You’ll Learn in this Episode of Doing it Online: My 3 fave upsells: the ‘order bump,’ ‘course to maintenance,’ and
30/03/202111 minutes 47 seconds
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How to STOP feeling gross about selling!

In this week’s episode of the Doing it Online podcast, I’m diving into a topic I know comes up again and again. (And again.)    >> How to stop feeling gross about selling.    Seriously. We need to talk about this because those gross feelings might be getting in the way of your business growth and making you some epic sales.    So, I’m sharing 3 things that have helped me get over the ick-factor and I’m hoping this’ll help give you a bit of peace, a new perspective + take you from *hating* selling to actually enjoying it. Yes, it is possible.  Things you’ll learn in this episode of Doing It Online 3 things I found helpful to shift me from *hating* selling to actually enjoying it. The main reason you might be finding it hard to sell your offer successfully. PLUS a bonus little tip to help you giv
23/03/202114 minutes 57 seconds
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Ultimate beginners guide to list building

As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place.    And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’    A lot of people that jump into our eCourse Empire program are right at the start of their journey, so, I’ve put together a bunch of questions I get asked on repeat. But essentially, it all comes down to one question:    ‘How do I grow my list?’    So, think of this as an Ultimate Guide — Q + A style.    If you’re in the beginning phase or the re-starting phase or the “oh shit, I really should get around to that whole list-building caper” phase, this is for you… Things You’ll Learn in this Episode of Doing it Online: What open rate you want to be aiming for + how to imp
16/03/202126 minutes 50 seconds
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My 3 fave funnels (which will be best for you?)

Episode 37 and we’re talking nerdy. My favourite thing to do.    More specifically, we’re talking funnels. I’m going to geek out with you and share my three favourite funnels. (Yes, there’s more than one.)   Most people think that funnels only serve one purpose — to make more sales. But actually, this isn’t the case. And if you have an online business there are actually three different types of funnels you need. Don’t panic - you don’t have to set them all up at once! But when you do have them all up and running it becomes this incredible ecosystem.    As one grows then the next one grows and it comes around and around again. If you’re a nerd like me, it’s quite a beautiful thing to watch.    So that’s what I’m going to walk you through today. Get ready to get nerdy with me.  Things You’ll Learn in this Episode of Doing it Online: My three fave funnels you need in order to create an ecosyste
09/03/202115 minutes 6 seconds
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3 of the best investments you can make in your business

I’ve said it before and it’s still true — sometimes we try to DIY things or sticky-tape things together because it’s “free” or cheaper, but it can end up costing us far more than dollars.    The tech or systems we’re working with can end up feeling like they’re working against us and life is just too short to be stuck on support chat for hours trying to get your business back up and running again.    These 3 investments I’m about to share with you can be a game changer.    None of them are huge investments of either time or money, but when you make the choice to put your resources into the RIGHT areas, they can make a HUGE difference in your business.   Things You’ll Learn in this Episode of Doing it Online: The 3 best investments you can make in your business (& why) A hybrid approach to getting awesome images for your business Ho
02/03/202116 minutes 29 seconds
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How to add an extra 20% of sales to your next launch (with just 3 emails!)

Episode thirty-freaking-five. Just like that. And in this episode I want to show you how to make MORE sales from your next launch with just 3 emails.    Sound too good to be true doesn’t it? 3 emails = 20% more sales?   Ah, but it is! And this is without being salesy or annoying your entire email list repeatedly.    AND this is without having to create anything new.    Behold, the power of the mini-funnel. I walk you through what it is and how you can create your own in this episode, step by step.    Go grab a notebook - you’re going to want to take some notes!   Things You’ll Learn in this Episode of Doing it Online: The three emails you can send that will make you between 10% - 30% more sales My favourite types of mini funnels. What and when (timing is everything) to send this email sequence. </ul
23/02/202114 minutes 25 seconds
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Q&A - Ask kate anything

  I love these episodes, they’re so fun to make and I love hearing from you guys and being able to chat directly about where you’re feeling stuck or struggling.    So! We cover a LOT in this ep.   We talk fun things like pop-ups and pricing beta launches. And we go into some mindset stuff around dealing with overwhelm and how to create a chilled out business just like mine. (Lol, seriously though.)   Plus, I give you heaps of practical steps around the fastest and most strategic way to get clients, even when you’re starting from zero.     I’m not going to promise sexy, sparkly unicorn type answers. But I can promise solid, strategic, non-sexy yet helpful advice (you know, the kind that actually works!).    It’s all in there. Check it out.   Things You’ll Learn in this Episode of Doing it Online: Strategic, practical steps for getting paid clients, even if you’re s
16/02/202124 minutes 6 seconds
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Can you audit my funnel for me?

Judging by all the DM’s, emails and hollers from the street, it would suggest that a lot of you are all wondering the same thing:    Can I audit your funnel?    Errrybody is asking me this lately and so I wanted to devote an entire podcast episode just to this question.    BUMMER OF ANSWER ALERT: In short, no. I don’t audit funnels. I know, booooo, hissss. BUT! The good news? If you build it correctly the first time? It won’t need auditing or fixing. At all. Because the way I build funnels and the way I teach through my programs means that the auditing is built right in.    99% of the time a funnel audit’s going to be a waste of time and money. It’s actually almost impossible to fix a broken funnel. Trawling your way backwards is just not how it works. Good funnels have to be created that way from the start.    So how do you do that? Well, it all comes back to my motto (and my nanna-style advice as applied to funn
09/02/202111 minutes 53 seconds
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My favourite tech stack + what I recommend for beginners

In this week’s episode, we’re talking tech stacks — what they are and why you need one. Like, a proper one. None of this DIY ‘sticky-taped’ together and hope it works tech attempts. I’m getting my boss hat on and telling you why you MUST invest in your tech in order to help your business grow.    The good news? You only need 3 pieces of tech to get your online business up and running. Don’t worry, I’ll share with you what those 3 things are AND my recommendations for the best tools to invest in.   And, spoiler alert: your small investment in the right pieces of technology will pay you back 10 times over (or more). Plus, it’s going to make your life easier, help your business run smoothly, improve client experience and ultimately allow you to have more time to do the work you should be doing.    So, repeat after me: “I say no to DIY tech.”   Things You’ll Learn in this Episode of Doing it Online: Ho
02/02/202137 minutes 6 seconds
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3 easy ways to uplevel your business this year

New year, new uplevels.   If you’ve started the year with a boost of motivation and are planning how you can do better, go bigger and take things in your business to the next level this year…   In today’s episode I’m sharing 3 of my favourite ways to get you there.   They’re simple and impactful steps you can take that will help you to make your business more professional, run smoother, be less stressful and of course...make you more money! And the best thing is that you can do these upgrades RIGHT NOW!   No need to wait any longer, the next level is waiting for you.    So if you’re ready to make those new year upgrades, let’s begin.  Things You’ll Learn in this Episode of Doing it Online: How you can do better, go bigger and take things to the next level in 2021  3 of my favourite ways you can uplevel your business this year  </p
26/01/202114 minutes 19 seconds
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Why we moved to Slack for our support community

If you’re a little o-v-e-r using Facebook groups and you’re looking for a better solution for your business...you need to listen!    In today’s episode, I’ll be taking you behind the scenes of our recent decision to move our support community here at Hello Funnels to a new channel.    Yes! We decided to take our customer service community (aka our Facebook Community) OFF Facebook (sorry Mark!) and move it to Slack.   It wasn’t an overnight decision (2 years in the making in fact) but we’ve been LOVING Slack (and so has our community) so allow me to tell you a little more to help you make your own choice and ease those Facebook frustrations.   Things You’ll Learn in this Episode of Doing it Online: Behind the scenes of our recent decision to move our support community off Facebook and onto Slack The reasons behind our decision to say farewell to Facebook <li style="fo
19/01/202121 minutes 30 seconds
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Plan Your Epic Year - Part #5 (My favourite part of the planning process!)

Get ready, excited and confident for your most epic year yet…   Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.   This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.   You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.    Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet
07/01/202110 minutes 11 seconds
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Plan Your Epic Year - Part #4 (It's all about holes + habits!)

Get ready, excited and confident for your most epic year yet…   Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.   This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.   You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.    Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet
06/01/202115 minutes 13 seconds
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Plan Your Epic Year - Part #3 (Make those goals into plans!)

Get ready, excited and confident for your most epic year yet…   Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.   This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.   You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.    Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet
05/01/202110 minutes 36 seconds
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Plan Your Epic Year - Part #2 (How to set goals that WORK)

Get ready, excited and confident for your most epic year yet…   Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.   This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.   You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.    Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet
04/01/202115 minutes 19 seconds
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Plan Your Epic Year - Part #1 (The REAL numbers you need)

Get ready, excited and confident for your most epic year yet…   Because in this 5 part mini-series I’m sharing my 5 step planning process to help you map out your 2021 goals and most importantly, turn them into actionable and achievable plans.   This is the special process I use in my business and I also take my eCourse Empire clients through...so in this series I’ll walk you through it too.   You even get FREE access to my amazing planning spreadsheet which will step you through the entire process.    Download your copy at hellofreebies.co and let’s get planning!    Things You’ll Learn in this Episode of Doing it Online: My 5 step process to plan your most epic year  How to map out your goals and most importantly turn them into actionable and achievable plans Download your FREE copy of my amazing planning spreadsheet
03/01/202113 minutes 27 seconds
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5 essentials for a sale page that sells

If people are clicking through to your sales page…   But they’re just not buying (aka it’s not converting into sales)...   It sounds like you have a sales page problem.   Now don’t stress, because it’s also totally fixable.    In fact, in today’s episode I’m sharing the 5 essentials you need for a sales page that sells.   There's even a formula to creating your sales page.   A step by step process for you to follow that takes your reader on the journey from interested in your offer to handing over their hard earned dollars.   A sales page that sells is only 5 steps away. Things You’ll Learn in this Episode of Doing it Online: 5 essential elements you need for a sales page that sells. What to do if people are clicking through to your sales page but they’re just not buying Want More? <li style="font-weig
15/12/202018 minutes 26 seconds
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13 lessons from my 13-year bizaversary (part 2)

They say the sequel is never as good as the original…   But Part 2 of my 13 lessons from my 13-year bizaversary is pretty amazing!   Sure my biz looks a helluva lot different now to what it did those 13 years ago...   But each year I reflect on the major lessons just so I can share them with you.   So let’s dive into the remaining 6 lessons from my bizaversary special right now…   Things You’ll Learn in this Episode of Doing it Online: Part 2 of my bizaversary celebrations The final 6 lessons from my 13 years in business Join the next round of our $5K Funnel FORMULA at hellofunnels.co/5kfunnel   Want More? Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com Want access to my 5-Day eCou
08/12/202026 minutes 29 seconds
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13 lessons from my 13-year bizaversary (part 1)

This week is my bizaversary!   It’s been 13 years since I hit send on my first ever email newsletter, and my very first business Drop Dead Gorgeous Daily was born.   It’s become a little ritual for me each year to really sit back and reflect on the lessons I have learned along the way.   So to celebrate this week I’m sharing 13 lessons from 13 years in business!   Today’s episode is PART 1 of a special bizaversery edition of the Doing It Online Podcast.   My hope is that by sharing these with you, there will be a nugget or two in here for you that will help you to move your business forward.   Things You’ll Learn in this Episode of Doing it Online: Part 1 of my bizaversary celebrations 7 lessons I’ve learnt from 13 years in business Join my FREE 3-Day offer overhaul challenge - Sold-Out Success
01/12/202026 minutes 15 seconds
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3 simple reasons your course is HARD to sell

It’s time for some tough love!   If right now your online courses and programs are not selling like hotcakes… If they don't have a waitlist hundreds of people long… If your launches are not blowing up…   It’s time to take a closer look at why your course sales suck.   Because the truth is most offers can go from HARD to sell... to selling like oh-so delicious hotcakes...with just 3 simple tweaks.   So let’s dive in and turn your course into a Sold Out Success.    Things You’ll Learn in this Episode of Doing it Online: 3 oh-so common offer killers that make your course hard to sell How to take your course from hardly selling to selling like hotcakes with 3 simple tweaks Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at kateschallenge.com 
24/11/202021 minutes 2 seconds
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The curse of the second launch (and how to avoid it)

Let me paint you a picture…   You’ve heard people talking all about online courses… You’re working 1:1 but your time is maxed out…   So you finally decide to go for it -  to take the jump, do the scary thing and create your first online course.   You pull it all together and it’s ready to go so you send some emails to your list and you talk about it on social media.    You’re SO excited about this new thing that you’ve created AND even more so when you get some sales (go you!).    You’ve launched it once so in a few months you decide it’s time to launch your course again - very similar to how you ran it the first time...   But this time you make less sales.   This is what I call the Curse of the Second Launch.   Now before you hit the panic button and throw your course in the bin - I want you to know this is perfectly normal!   That’s why in today’s ep
17/11/202023 minutes 50 seconds
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How to explode your email list... with pop-ups (without annoying your readers!)

What is the online business equivalent of Kale?   POP-UPS!   Sure pop-ups can suck… And no one really likes them, but man are they good for your business!   There is a RIGHT way to use them. And when you use them in that way they can absolutely explode your email list.   The reason no one likes pop-ups... is because they’ve been done so very very badly for so long.   So in today’s episode I’m sharing tips on how to make your pop-ups NOT suck.   Because once you’ve set up your non-sucky pop-ups, they’ll be one of the best hands-free tools you can use in your business to get your list building firing.   Let’s do this!  Things You’ll Learn in this Episode of Doing it Online: Why pop-ups are like kale My tips on how to make pop-ups NOT suck In 15 minutes you too can set up a handy
10/11/202013 minutes 34 seconds
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Why you need to stop saying "but.. I'm no good at tech"

It’s time for a bit of tough love…   You need to STOP saying that you’re no good at tech.   There I said it!    But this dose of ass-kicking is done with love because I don’t want it to stop you from creating online courses and funnels in your business.   Because if you keep saying it...it’s going to keep you stuck.    So if you’ve ever thought to yourself…“I’m no good at tech” or “Tech just hates me” - this episode is for YOU. Things You’ll Learn in this Episode of Doing it Online: Why it’s time to stop using “I’m no good at tech” as an excuse The two reasons that saying you’re not good at tech is keeping you stuck My mantra to switch your mindset and learn the hard things!    Want More? Make more course sales than ever before when you steal my exact fu
03/11/202012 minutes 3 seconds
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BTS of my first ever course launch (+ what I wish I knew back then!)

In the last 6 years...I’ve created and launched over 12 different courses and online programs.   YES! 12!   So in today’s episode, I want to share a behind the scenes of what my first ever course launch looked like.   Because I know that it’s helpful to lift the curtain and see where people started...not just where they are right now (many launches in).   This episode was prompted by a Facebook Memory of my very first website design. To see where my website started and where it is now, just shows how things can change when you take imperfect action. The same goes for launching online programs.    So if you still haven’t taken the leap to create and launch your first online course or program.    Let me take you through my very first course launch where you’ll see it was very imperfect too.   But the most important thing is that it happened! And I started...which has led me to launch twel
27/10/202023 minutes 46 seconds
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Q&A - All your funnel Qs answered

If you’ve been thinking about funnels (I do it all the time)...   But you can’t quite get your head around if they will work for your biz…   In episode 16 I’ve answered all the funnel questions you asked me (straight from IG)!   The big, burning questions you’ve been mulling over...trying to decide if you’re ready for the funnel life and if my 5K Funnel Formula program is right for you.   And with doors closing for our special 4-week fast start LIVE round VERY SOON (October 22nd US time / October 23rd AUS time) you better get listening!  Things You’ll Learn in this Episode of Doing it Online: I’m answering ALL your funnel questions  All the info you need to decide if you need funnels in your biz (the answer is yes!) Join the special 4-week fast start LIVE round of $5K Funnel FORMULA at <a href='https://katemckibbin.com/5kfun
20/10/202029 minutes 39 seconds
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3 unexpected ways funnels have changed my life

It’s no secret that funnels have changed my life. Of course there are the obvious ways...more money, more time, less stress…   But in this episode I’m sharing the 3 unexpected ways that funnels have changed my life.   And it’s because of this that I’m sooo passionate about helping other online business owners, coaches and course creators to set up their own funnels too.   To get their time, energy and creativity back.   And to be able to show up as their best selves again for their loved ones, and their clients.   Check out Episode 15 as I celebrate the wonderful (unexpected) upside to adding a simple sales system (aka Funnel) to your online business.  Things You’ll Learn in this Episode of Doing it Online: 3 unexpected ways that funnels have changed my life. How funnels have made me more creative, given me clearer boundaries, and made me a bet
13/10/202015 minutes 6 seconds
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How to know what to focus on FIRST to grow your business

You want to know what you should focus on FIRST to grow your biz…   But you read a blog post about how someone swears by challenges to grow their business...   And then there's an Instagram story about how you need a self-liquidating offer...   And another person says you NEED to learn Pinterest.. and another Google...   And YOU JUST CAN’T KEEP UP!   You’re totally overwhelmed and second guessing how you’re actually going to grow your biz!   Introducing my simple 3 step process to help you figure out your plan to grow your biz. To get you crystal clear on exactly what you should be doing, your priorities and what to focus on to make the biggest impact in YOUR business.   And the rest...you can forget about, because it’s just white noise!   Let me tell you more... Things You’ll Learn in this Episode of Doing it Online: How to get crystal
06/10/202021 minutes 5 seconds
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3 easy tweaks to sell more courses TODAY

I’ve been creating and scaling my own online businesses since 2007 (no need to do the math on that one!)...   And in that time I’ve created and launched 12 different online products, programs and courses.   TWELVE!    And while most of them went on to sell 6-figures or more...some of them were total flops.   So that’s a whole lot of learning and a whole lot of tweaking to find out what works and ultimately what SELLS MORE.    And now I’m sharing that with you!    3 EASY tweaks you can make to SELL MORE of your online courses. Things You’ll Learn in this Episode of Doing it Online: 3 EASY tweaks you can make to SELL MORE of your online courses And yes...one of these involves a F-U-N-N-E-L  Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting October 12th.  
29/09/202015 minutes 28 seconds
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Behind the scenes of going from 0 to 6-figures with a funnel

If you’re ready to give up because you have an offer that is barely selling…   You’ve tried e-v-e-r-y-t-h-i-n-g but it’s got to the point where nothing is working…   There is hope! And yes it involves a funnel!   In today’s episode I’m going to take you behind the scenes... of probably one of my most "funnel phobic" clients.    To share how we took a really step by step (and slow) approach to setting up her funnel.   From push and pushing and barely making any sales, to making up $40,000 a month totally on autopilot. Things You’ll Learn in this Episode of Doing it Online: Lessons from growing 0 to 6-figures with a funnel The story of one of my clients who went from close to giving up to making more money and sales than ever before...totally on autopilot The step by step process we took to get my funnel-phobic c
22/09/202025 minutes 13 seconds
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Q: If I switch my course to evergreen, how do I still create great results?

You’ve been thinking about switching your course to evergreen…   But you’re not entirely sure how you’ll still be able to get great results for your clients.   If this thought has crossed your mind...you’re in luck!   In today’s episode, I’ll be sharing how to make evergreen work for you and your program, including some simple tweaks you can make to put your program on evergreen AND make sure it still gets those amazing client results you’re known for.   Welcome to Episode 11! Things You’ll Learn in this Episode of Doing it Online: I’m answering an awesome question I was asked recently  Why it’s time to make the jump to evergreen (woohoo!) 5 tips to make evergreen work for you and your program. Get access to our eCourse MBA Workshop for FREE (usually $97) Jo
15/09/202016 minutes 41 seconds
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Funnels 101 : The ultimate beginners guide

Do you…   Think funnels are an advanced tactic that are reserved for people who are more advanced in business than you...   Or    That funnels need to be crazy and complicated and expensive...   Well let me be your funnel-myth-busting hero...here to let you know this just isn’t true...I call BS!   Funnels are super important for ALL businesses (even if you’re just starting your business) and they can help you grow faster AND easier. You don’t even need crazy advanced marketing skills to get started with funnels either.   And to prove it to you...in today’s episode I’m taking you back to basics!   Welcome to Funnel 101 - The ultimate beginner’s guide to funnels Things You’ll Learn in this Episode of Doing it Online: We’re going back to basics - Funnels 101 - The ultimate beginner’s guide to funnels What a funnel actua
08/09/202038 minutes 2 seconds
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My biggest lessons from my first year of business PLUS baby!

The past 12 months have been a rollercoaster! It marked my first year of being a working mum and then throwing COVID into the mix.   Despite ALL of that.   I actually had one of my best years in business EVER - financially, client results wise, and just my own personal enjoyment of the business.    So today I’m sharing a sneak peak into behind the scenes (the stats, the figures, the nitty gritty) of what happened to my business after I had a baby! My biggest lessons from my first year of business PLUS baby.   I count myself lucky every single day that I was able to set up my business how I did before I had my baby, because it meant I didn’t miss out on a single second of his first year, I got to be here and present, AND still grow my business AND still help create amazing results for my clients.   And I can’t wait to share it with you...  Things You’ll Learn in this Episode of Doing it Online: <li style="f
01/09/202030 minutes 32 seconds
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5 Secrets to 5 figure months - How to make sure your course gets AMAZING results (5/5)

Now it’s been hard deciding what this top secret, secret should be…   But the one thing that tops them all (that oddly enough, no one gives much air time at all) is...   You need to make sure your product, service or program is actually really, really awesome.   That it is GREAT VALUE.   That it is the best it can be at delivering epic results.   The results are what matters here.   And #spoileralert - it doesn't need to be perfect, to be really great, and get people amazing results.   I’m sharing some of my tips to help you deliver a truly awesome offer that your customers love and that YOU love delivering!  Things You’ll Learn in this Episode of Doing it Online: Why it’s a great business practice to make sure your products really blow your customers away Why it's so important to make sure your offer is awesome (and
27/08/202015 minutes 34 seconds
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5 Secrets to 5 figure months - When to Hustle + When To HIRE! (4/5)

Right now, if Google is your go to business guru, and you don't feel like you are ever making progress in your business...because you’re barely keeping up with the day to day...   Then it sounds like you need some help, and you need it fast. This means outsourcing the years and years of figuring it out the hard way (by finding a coach), or outsourcing those day to day tasks that you know you don't need to be doing (by hiring a team)   But don’t wait until the perfect time (it doesn’t exist)...just know it only gets worse the longer you leave it...and I see people leave it far too long before they call in some help!   Knowing when to hustle and when to hire is something you need to know to reach 5-figure months and beyond.   The story behind how I scaled my first business (way back in 2007)...and how I did the same thing in my third business (just last year)...but about 5 years faster...highlights this perfectly.   <p
26/08/202011 minutes 55 seconds
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5 Secrets to 5 figure months - The 3 systems everyone needs to sell more(3/5)

I get it...not everyone is a systems and automations nerd like me.   Which is why people put off creating and automating simple systems within their businesses for wayyyyyy too long.    But killer systems and automations will help save you hours and hours of time...that you can then spend on more important things!    And if you do them right will help you make more sales and profit too!   There are three main areas that if you can get automated asap...will make such a big difference to your business.   So what are the three systems you need to help you sell more?   Well, let me tell you. Things You’ll Learn in this Episode of Doing it Online: Why you need to get into the habit of creating assets in your business, NOT just ticking off tasks. 3 areas that all online business owners need to systemise and automate to sell more Get access
25/08/202016 minutes 9 seconds
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5 Secrets to 5 figure months - Follow The Right Launch Plan (2/5)

When you’re trying to crack those 5 figure months, a common mistake you can make is NOT matching your promotions and launching schedule to where you are RIGHT NOW in business.   Not where you want to be WHEN you have a massive audience, a 5 to 6-figure ads budget and a team supporting you to bring the pieces together.   Trying to emulate the big people in your industry who are doing those big amazing launches...when your business is not at that point (yet) or doesn’t have the capacity to make it profitable, successful and achievable - is setting yourself up to be disappointed (and exhausted as heck - been there done that and seen it all!)    So let me suggest an alternate launching plan ok?   Things You’ll Learn in this Episode of Doing it Online: Why matching your business model and your launch plan to someone else’s business will take you straight to exhaustion-ville The R
24/08/20209 minutes 35 seconds
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5 Secrets to 5 figure months - Create a PROFITABLE Offer (1/5)

Welcome to our 5 part series where I’ll be sharing 5 secrets to get you hitting those much sought after 5 figure months.    Secret #1 Having a profitable offer   One of the biggest momentum killers out there...and the reason so many people get stuck and stay stuck...   Is that they don't have a profitable offer...or as I like to call it, a funnel friendly offer (because you KNOW I’m all about being able to sell your courses on autopilot).   And even if you’re a launcher (one of those crazy people), you still need a profitable offer.   Things You’ll Learn in this Episode of Doing it Online: The first (of 5) secret to help you reach 5 figure months - the profitable offer Exactly how you can create a profitable offer by ticking 3 boxes How you can unlock our eCourse MBA Workshop for FREE (usually $97)    Want More?<
23/08/202019 minutes 8 seconds
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Steal my kick-ass email welcome sequence

I did it! I’ve had “start a podcast” on my to-do list for 4 years...so to say I’m excited to cross that off (imperfections and all) is an understatement!   Now, something that I bet is sitting at the top of your to-do list...is creating an email welcome sequence.   Am I right?    And because I’m crossing off something on my to-do list today (this podcast), I want to help you cross this off your list...in the most kick-ass way possible.   Which is why I’m stepping you through a simple (I’m all about that life!) yet powerful email welcome sequence - including what to send in each and every email.   So let’s do this! Things You’ll Learn in this episode of Doing it Online: How I’m ticking off a biggie on my to-do list My simple, yet powerful 5 email welcome sequence Exactly what to include in each and ever
18/08/202020 minutes 15 seconds
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What's the BEST - A course, membership or mastermind?

    When you’re thinking about creating your first digital product, one of the first things to do is decide what is the best (aka most fun, easiest to run and most profitable) type of offer to create.   Now I know as well as anyone...there are soooooo many damn options out there to choose from - how do you choose which one is right?   Things You’ll Learn in this Episode of Doing it Online: Which offer should you choose to create - course vs membership vs mastermind? The pros and cons of these popular offer types My top tips for creating an amazing offer Unlock our eCourse MBA Workshop for FREE (usually $97)   Want More? Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
18/08/202032 minutes 59 seconds
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3 of the best tools to sell MORE and hustle less

I’m sliding on my geekiest glasses and popping on my nerdiest hat to talk about one of my absolute FAVOURITE topics...   Tech Tools   Things You’ll Learn in this episode of Doing it Online: 3 of my favourite tech tools to help you sell more and hustle My present to you for leaving a review of Doing It Online    Want More? Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!) Want more funnel goodies? Head to <a href='
18/08/202017 minutes 51 seconds
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Guess what, I'm starting a podcast

It's been on my to-do list since 2015... so it feels real good to finally tick this puppy off. I am a teacher at heart, so you'll probably want to have a pen handy when ever you listen in.. because I am going to be sharing strategies, tools and techniques you can go away and add straight into your business.   So make sure you hit subscribe and I can't wait to celebrate with you then.  
12/08/20202 minutes 34 seconds