In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AI Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren’t confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.  There’s 4 steps in this process, and we’re going to talk you through each one. Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠ What to Listen to Next: 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ How to Rank in Google’s AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠⁠https://exposureninja.com/podcast/323/⁠

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be including in your content? What to Listen to Next AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a niche The power of highly effective PPC ads, landing pages and local SEO In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy. Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠ Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews ⁠⁠https://exposureninja.com/podcast/319/⁠⁠ NEW Google Algorithm Update + AI Overviews Hits the UK ⁠⁠https://exposureninja.com/podcast/dojo-30/⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠https://exposureninja.com/podcast/323/⁠

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/ End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/ ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/inflating-costs Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized 11:13 – Story 2 – A really bad week for Google 31:30 – Story 3 – Marketing lessons from Disney’s D23 event 40:32 – The Tasks What to Listen to Next “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/

We boosted one of our clients website conversion rates from 1.4% to 7.6%.  That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the principles we used, and teach you how to use them too. Get the show notes: ⁠https://exposureninja.com/podcast/326/⁠ Watch the video: https://exposure.ninja/mortgages-video Apply for a FREE website and marketing review: ⁠https://exposureninja.com/review/⁠ What to Listen to Next: “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/ How To Capture (and Convert) Leads at Events https://exposureninja.com/podcast/325/ Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer”? — why you’re seeing lime green all over social Watch the video instead: ⁠https://exposure.ninja/dojo-28 Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28 Timestamps 00:00 – Intro 02:49 – Story 1 – Branding and pricing lessons from consumer goods 15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX 26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social 39:00 – The Tasks

You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events. Get the show notes: https://exposureninja.com/podcast/325/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ Timestamps 00:00 — Intro 02:32 — Event Prep and Promotion 12:14 — At the Event 17:13 — After the Event What to Listen to Next: How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/ How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/ How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 – Story 1 – What’s going on in the world of Bing’s AI search? 13:17 – Story 2 – OpenAI reveals SearchGPT 27:15  – The Tasks   Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-27/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-27   You May Also Enjoy… Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/ How to Differentiate Your Brand in an AI World | ft. Max Denning https://exposureninja.com/podcast/dojo-25/ LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/    

In This Episode... You’ve spent a tonne of money on marketing. You’ve got: Great PPC ads A shiny new website Amazing downloadables But…you’re not getting the conversions you expected. You’re not alone — I see this situation a lot.  So, I’ve identified 3 key areas of the marketing funnel that tend to suck. And in today’s podcast, I explain how you can fix them and get your conversion rate back on track. TIMESTAMPS 00:00 — Intro 00:29 — Your Offer 03:48 — Calls to Action 07:39 — Design You May Also Enjoy… Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington  https://exposureninja.com/podcast/dojo-15/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend https://exposureninja.com/podcast/203/

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro 01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube 22:40 – Story 2 – Dyson’s success in more than just vacuums 31:43 – Story 3 – Cookies are here to stay in Chrome! For now… 40:42 – Story 4 – Google connects with smaller publishers 50:39 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-26/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-26 You May Also Enjoy… How to Differentiate Your Brand in an AI World | ft. Max Denning https://exposureninja.com/podcast/dojo-25/ LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps 00:00 – Intro 02:58– Story 1 – Dark green rebrands everywhere?! 13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer 29:45 – Story 3 –  Growing LinkedIn to build your healthcare consultancy 47:27 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-25/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-25 You May Also Enjoy… LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/  

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps 00:00 – Intro 02:58– Story 1 – Dark green rebrands everywhere?! 13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer 29:45 – Story 3 –  Growing LinkedIn to build your healthcare consultancy 47:27 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-24/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-24 You May Also Enjoy… How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.  To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel. Ready to smash your competitor’s PPC out of the park? Timestamps 00:00 — Intro 01:34 — The Buyer Journey 04:21 — Competitor Research 07:33 — Ad Placement 09:57 — Ad Creative You May Also Enjoy… Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington  https://exposureninja.com/podcast/dojo-15/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend https://exposureninja.com/podcast/203/  

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Timestamps 00:00 – Intro 03:49 – Story 1 –  AI Corner: Update on Google’s AI Overviews 14:59  – Story 2 – Boosting Brand Awareness with Social Communities  32:27 – Story 3 –  Decathlon’s No Tent Left Behind Campaign  40:32 – The Tasks   Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-23/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-23 You May Also Enjoy… How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen    

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15  – Story 2 – The Needleless Haystack Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-22/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-22 You May Also Enjoy… Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/

It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other. I dispel these rumours in today's podcast and start the healing process. Watch the video instead: https://exposure.ninja/bridge-gap Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/321/ You May Also Enjoy… What the Google Leak Means for SEO exposureninja.com/podcast/320 How to Rank in Google’s AI Overviews exposureninja.com/podcast/319 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How To Scale Your Websites Revenue in 2024 exposureninja.com/podcast/309 How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics  Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomics   31:37 – Story 3 – Warnings from Apple's Developer Conference 50:19 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-21/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-21 You May Also Enjoy… Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years.  In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information. Watch the video instead: https://exposure.ninja/google-leak Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/320/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overviews 11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI 33:40 – Story 3 – IKEA is hiring store staff…in Roblox 46:28 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-20/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-20 You May Also Enjoy… HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.  We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews. This is a podcast you don’t want to miss. Watch the video instead: https://exposure.ninja/rank-ai-overviews Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/319/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313  

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation? 49:08 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-19/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-19 You May Also Enjoy… The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/    

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads. Watch the video instead: https://exposure.ninja/performance-max Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/318/ You May Also Enjoy… Tesla’s PPC Marketing Mistakes https://exposureninja.com/podcast/dojo-14/ Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/      

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews.  The Art and Science of Weather-Based Marketing  Lessons from On The Beach's Sunny Circles Timestamps 02:58  – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.   25:32 – Story 2 – The Art and Science of Weather-Based Marketing  39:49 – Story 3 – Lessons from On The Beach's Sunny Circles 48:04 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-18/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-18 You May Also Enjoy… What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/  The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.  This is not a drill This is the change to Google that we have been talking about (and warning about) for over a year now.  Today we’re going to talk through each change, how it works and what you need to do to prepare. Watch the video instead: https://exposure.ninja/google-io-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/317/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/  

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-17/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-17 You May Also Enjoy… The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-16/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-16 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the experiments we've been running. Watch the video instead: https://exposure.ninja/ai-content Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/316/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ 615% Organic Traffic Increase With SEO and Content exposureninja.com/podcast/288/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How Google Ads Will Work in 2024 exposureninja.com/podcast/295/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast Watch the video instead: https://exposure.ninja/brand-accelerator Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also Enjoy… How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275 How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297 How to Optimise Each Page of Your Website exposureninja.com/podcast/310 Create a Call-to-Action that NEVER FAILS exposureninja.com/podcast/258 These Mistakes KILL Conversion Rates exposureninja.com/podcast/290          

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products 56:14 - The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-13/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-13 You May Also Enjoy… The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/  

For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area.  Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to target. This can feel very overwhelming. Where do you start? The answer is you start with today’s podcast. Watch the video instead: https://exposure.ninja/multi-location-seo Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/314 You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algorithm update 20:40 - Story 2 - Google testing SGE in the UK and considering charging for search 34:42 - Story 3 - Hubspot relaunches its CMs as the AI-filled Content Hub 47:40 - The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-12/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-12 You May Also Enjoy… The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Leads in 2024 exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 exposureninja.com/podcast/306/ How To Market a ‘Boring’ Business exposureninja.com/podcast/273/ How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297/ How to Get to the Top of Google Again and Again (and AGAIN!) exposureninja.com/podcast/302/      

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy… Is Google KILLING OFF SGE? https://exposureninja.com/podcast/308/ How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311/ How To Scale Your Websites Revenue in 2024 exposureninja.com/podcast/309/ How Brand Positioning Will 10x Your Leads and Sales exposureninja.com/podcast/283/ How to Measure (and Improve) Your Digital Marketing ROI exposureninja.com/podcast/194/      

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI  - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI  16:49 Story 2 - Costa's Hot Milkshakes 29:25 Story 3 - The Smart (And Evil?) Mobile Game Conversion Funnel 42:07 - The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-11/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-10 You May Also Enjoy… Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/

Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality of leads. Quality content delivers quality leads. Watch the video instead: exposure.ninja/qualified-leads-cm Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/313 You May Also Enjoy… Everything You Need to Know about Content Marketing (#274) https://exposureninja.com/podcast/274/ 615% Organic Traffic Increase With SEO and Content (#288) https://exposureninja.com/podcast/288/ Copy the Content Strategy Behind a $33M SaaS Exit (#256) https://exposureninja.com/podcast/256/ Create Content That Gets EXPLOSIVE Results (#281) https://exposureninja.com/podcast/281/ How Content Marketing Works in 2024 (#305) https://exposureninja.com/podcast/305/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy… Mailchimp Marketing Deep Dive https://exposureninja.com/podcast/214/ Huel Marketing Deep Dive https://exposureninja.com/podcast/206/ Airbnb Marketing Deep Dive https://exposureninja.com/podcast/238/ Red Bull Marketing Deep Dive https://exposureninja.com/podcast/240/ lululemon Marketing Deep Dive https://exposureninja.com/podcast/227/    

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestamps 00:00 Welcome to the Dojo 01:13 Story 1 - Google Has Launched the Search Generative Experience (Kinda) 19:59 Story 2 - Branding Lessons from Impossible Foods Switch from Green to Red 33:57 - Upcoming Video Sneak Peak 25:25 Story 3 - Implications for Marketers after Reddit's IPO 37:15 - The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-10/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-10 You May Also Enjoy… “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/ “The DMA is Bigger Than GDPR” | ft. Andy Tuxford https://exposureninja.com/podcast/dojo-4/    

If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/312/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead exposure.ninja/615-increase Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/288/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include: Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps 02:10 Story 1 - Google's Rumoured Deal to Add Gemini to Apple Devices 13:20 Story 2 - The Growing Trend in "Cheeky" Brand Voices 26:06 Story 3 - TikTok Gets Banned in the US (Maybe?) 37:15 - The Tasks 44:24 - Quick-fire Questions Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-9/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-9 You May Also Enjoy… Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/ “The DMA is Bigger Than GDPR” | ft. Andy Tuxford https://exposureninja.com/podcast/dojo-4/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy! Watch the video instead exposure.ninja/explosive-content Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/281/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies.  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-8/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-8 You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ How to Optimise Each Page of Your Website https://exposureninja.com/podcast/310/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ How to Stand Out in Your Market | ft. Jess Percival https://exposureninja.com/podcast/dojo-2/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/  

It’s one thing to do B2B SEO and get leads. But getting qualified leads from your SEO is a ninja thing to do. Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/311/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Google Ads works in 2024. Enjoy! Watch the video instead exposure.ninja/google-ads-2024 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/295/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-7/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-7 You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ How to Optimise Each Page of Your Website https://exposureninja.com/podcast/310/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ How to Stand Out in Your Market | ft. Jess Percival https://exposureninja.com/podcast/dojo-2/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/  

In this podcast, I'll take you through how you can optimise your website to improve its ranking, but more importantly, its ability to convert visitors into leads. Watch the video instead: https://www.youtube.com/watch?v=MTJh89HujgY Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/310/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy! Watch the video instead exposure.ninja/red-bull Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/240/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Charlie Marchant, Exposure Ninja's CEO. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-6/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-6 You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Scaling can significantly increase your website's revenue with only small increases to your cost. Sound too good to be true? It's achievable if you know how to do it well. Watch the video instead Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/309/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to follow one of my favourite digital marketing strategies. Enjoy! Watch the video instead exposure.ninja/only-strategy Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/269/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Gemma Keighery, Head of Account Marketing at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-5/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-5 You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Watch the video instead https://www.youtube.com/watch?v=wYcdm9ralJk Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/308/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how high-ROI service business marketing. Enjoy! Watch the video instead exposure.ninja/service-business Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/291/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andy Tuxford, Head of SEO at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-4/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Huel does great marketing - and how you can too. Enjoy! Watch the video instead exposure.ninja/huel Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/206/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Today, I explain exactly how to triple your leads, by changing three simple things. Watch the video instead https://www.youtube.com/watch?v=QCu2OSj3Kk8 Read the blog https://exposureninja.com/blog/how-to-triple-your-leads/ Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/307/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use brand positioning to 10x your leads. Enjoy! Watch the video instead exposure.ninja/brand-positioning Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/283/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Today, I explain exactly how to triple your traffic — through case studies of clients where we've done exactly that. Watch the video instead https://www.youtube.com/watch?v=7KsizHnzmv0 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/306/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024  https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/ "The most important marketing skill you should learn is…" https://exposureninja.com/podcast/dojo-1/        

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use AI in your digital marketing. Enjoy! Watch the video instead exposure.ninja/beginner-ai-marketing Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/272/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andrea Iliffe, Exposure Ninja's Head of Sales. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-3/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

The coming year is going to be one of the biggest ever for content marketing. And you don’t want to get left behind. Trust me. Here's how to keep up.    Watch the video instead https://www.youtube.com/watch?v=Jnx4NLoNDyk Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/305/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People)  https://exposureninja.com/podcast/304/ “The most important marketing skill you should learn is…” https://exposureninja.com/podcast/dojo-1/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How To Effectively Scale and Grow Your Marketing https://exposureninja.com/podcast/extra-040/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/    

SEO is in a constant state of flux. Rankings change every day. The algorithm is tweaked and improved by Google's engineers daily. It's hard to keep up. Fortunately, your friendly neighbourhood Ninjas are here to talk about not just the state of SEO in 2024.  The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow. Listen in and be sure to email us at [email protected] to let us know what you like (or don't!) about our new series. Watch the video instead https://exposure.ninja/dojo-2 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-2/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Struggling to prioritise your marketing? Follow our 90-minute plan to get your marketing priorities in order.  Watch the video instead https://www.youtube.com/watch?v=47qtr1r-DE8 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/304/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… “The most important marketing skill you should learn is…” https://exposureninja.com/podcast/dojo-1/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How To Effectively Scale and Grow Your Marketing https://exposureninja.com/podcast/extra-040/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

Every week, the marketing landscape changes and marketing managers, directors, and business owners try their best to stay up-to-date. The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow. Listen in and be sure to email us at [email protected] to let us know what you like (or don't!) about our new series. Watch the video instead https://exposure.ninja/dojo-1 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-1/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

SEO in 2024 is going to be a battleground. Are you ready for it? Listen in and learn how SEO will work in 2024. Watch the video instead https://www.youtube.com/watch?v=J29tfF3X2dw Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/303/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.  TIMESTAMPS 00:00 — Intro 00:59 — What are we comparing? 01:39 — Homepages and headings 02:26 — Calls to action 07:38 — Language 10:16 — Ease of Use   You May Also Enjoy… How Hubspot DOMINATES The Web https://exposureninja.com/podcast/278/ STEAL Figma’s $20 BILLION Digital Marketing Strategy https://exposureninja.com/podcast/259/ How to Bridge the Gap Between Marketing and Sales https://exposureninja.com/podcast/321/

With Tim on holiday, Jess is joined by Dale, Exposure Ninja's Head of Marketing, for an end-of-year questions and answers session. Listen in and learn. Learn about the future of search https://exposureninja.com/future-of-search/ Watch the video instead https://www.youtube.com/watch?v=Ljpldlyrzmk Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-042/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

Did you know there are a whole bunch of different ways to rank at the top of Google? And here at Exposure Ninja, we’ve helped our client's sites rank using…all of them! Here's how you can do the same. Watch the video instead https://www.youtube.com/watch?v=1lABF9ztJ-M Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/302/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/

In a world first, I share how you can rank your website in Google's new Search Generative Experience. You can't afford to miss this one. Watch the video instead https://www.youtube.com/watch?v=rb4l8FYjOaM Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-041/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

In a world first, I share how you can rank your website in Google's new Search Generative Experience. You can't afford to miss this one. Watch the video instead https://www.youtube.com/watch?v=9MfFS8rhZlY Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/blog/how-to-rank-search-generative-experience/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Gymshark does great digital marketing - and how you can too. Enjoy! Watch the video instead https://www.youtube.com/watch?v=ZremqOAUWVY Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/257/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

In this episode, Tim and Jess are joined by special guest Andrea Iliffe, Exposure Ninja's Head of Sales, to talk you through how you can effectively scale and grow your marketing in 2024. Watch this as a video instead https://exposure.ninja/extra-40 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-039/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy https://exposureninja.com/podcast/300/  

In this episode, Tim and Jess are joined by three special guests to discuss and predict how digital marketing will change (especially SEO) in 2024. Watch this as a video instead https://exposure.ninja/extra-39 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-039/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can improve your email performance. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=WPkxWn69_Ls Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/157/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ How to Get MAX RESULTS from Your Marketing Budget https://exposureninja.com/podcast/extra-30/ Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ Mailchimp vs. Klaviyo – Which is Best For Your Business? https://exposureninja.com/podcast/293/  

In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja's Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Watch this as a video instead https://exposure.ninja/extra-38 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-038/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Picture this: You’re trying to launch your new marketing strategy and you’ve hit a brick wall. Everyone has an opinion and there are loads of last-minute changes. You wanted everyone to be involved, but not like this! You feel alone.  Isolated. Today, I’m going to share how you can avoid this scenario and get buy-in from the wider business right from the start.   Watch this as a video instead: https://www.youtube.com/watch?v=YmxJof30gbc Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/300/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy! Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so? A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality. These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t. Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you. In this podcast, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. Watch the video instead: https://www.youtube.com/watch?v=jiZApCBcXFA Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/203/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Google Ads Will Work in 2024 https://exposureninja.com/podcast/295/ The Importance of PPC in an AI Search World https://exposureninja.com/podcast/286/ How to Spy on Your Competitor’s PPC Ads https://exposureninja.com/podcast/246/ Reduce Your CPA by up to 87% https://exposureninja.com/podcast/241/  

In this episode, Tim and Jess are joined by Dale Davies (Exposure Ninja's Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024. Watch this as a video instead https://exposure.ninja/extra-37 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-037/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Download the playbook @ https://exposure.ninja/law At Exposure Ninja, the team and I have won a ton of awards for our law firm marketing strategies. How?  By driving leads, sales and new business to them through their websites and other marketing channels. Today, I’m going to share what I’ve learned working with legal clients over the years. I’ll also share some key insights from our shiny new law firm digital marketing playbook. If you’re a law firm or lawyer who wants to get more clients through digital marketing, then this video is for you.  Actually, it's for anyone who wants to get better at marketing.   Watch this as a video instead: https://www.youtube.com/watch?v=MsK9rjccX44 Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/299/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/ How Google Ads Will Work in 2024: https://exposureninja.com/podcast/295/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/      

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate our content playbook. Enjoy! Learn the website sales funnel strategy we used to triple a client's traffic in one year and reduce their Google ads cost-per-lead by 73%. We’ll talk you through the whole strategy, share examples, and explain how you can apply this strategy to your business. Watch the video instead: https://www.youtube.com/watch?v=X_lcgqBwjLE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/252/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ How to Get MAX RESULTS from Your Marketing Budget https://exposureninja.com/podcast/extra-30/ Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/ Copy the Content Strategy Behind a $33M SaaS Exit https://exposureninja.com/podcast/256/ Why 99% of GUEST POSTING doesn’t work https://exposureninja.com/podcast/244/ How to Write Content That Ranks #1 on Google https://exposureninja.com/podcast/235/  

This past month was the Exposure Ninja podcast's 7th birthday. To celebrate, the team and I are planning to do some podcast optimisation, but we need your help. We've put together a short poll to ask you what you enjoy most about the podcast (and what you don't). If you could spare sixty seconds to answer it, you'll not only be helping us, but you'll also be influencing the type of content we create for YOU in the future. Here's the poll: https://exposure.ninja/podcastpoll Thanks, Tim CK (and the team)    

In this episode, Tim and Jess as they're joined by special guest, Luke Nicholson, Exposure Ninja's Head of Content Marketing, to talk about how to do powerful, high-ROI content marketing in 2024. Watch this as a video instead https://exposure.ninja/extra-036 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-036/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Marketing a B2B company is one of the most fun jobs you can have as a marketer. No, really. Most of my all-time favourite campaigns have been with B2B brands. Firstly, because many B2B businesses have so many opportunities to do great digital marketing. Secondly, because there are infinite ways B2B businesses can stand out in their niche. And thirdly, because lots of your B2B competitors aren’t using digital marketing as well as they could be. There’s so much room for growth in many B2B marketing strategies – you just need to think outside the box. In today’s podcast, I explore the different ways B2B businesses can harness the power of digital marketing in ways that really work.    Watch this as a video instead: https://www.youtube.com/watch?v=rz5jF12guyY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/298/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to 10X Your Conversions (Like a $5M Business): https://exposureninja.com/podcast/extra-034/ How To Do B2B Marketing That DOMINATES in 2024: https://exposureninja.com/podcast/extra-031/ How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate Masterclass' SEO success story. Enjoy! This SEO strategy is used by some of the world’s top websites to drive millions and even tens of millions of visitors to their sites every month. It’s also evergreen, meaning you do it once and it can earn new traffic for years. We use this strategy for our clients too and it can be a fantastic source of business when it’s done right. It works really well in competitive spaces where you might be otherwise struggling to rank for the most competitive keywords. But rather than just explain it to you, what we thought we’d do is show you how Masterclass is using it to drive more than $7 million worth of traffic to their site every month. Watch the video instead: https://www.youtube.com/watch?v=Jl-O0p2fcBM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/245/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… lululemon - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/227/ Mailchimp - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/214/ Boohoo - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/193/ Huel - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/206/ Monday.com - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/209/    

In this episode, Tim, Jess, and special guest Andrew Miles talk about the AI tools your marketing and sales teams (probably) aren't using yet. Watch this as a video instead https://exposure.ninja/extra-035 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-035/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024https://exposureninja.com/podcast/297/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/  

In this episode, Tim and Jess deep dive into how you can earn hundreds of leads per month for your business in 2024. Watch this as a video instead: https://www.youtube.com/watch?v=waQkkI9QAto Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-034/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Do B2B Marketing That DOMINATES in 2024 - https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU - https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 - https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away - https://exposureninja.com/podcast/275/ How to Create the Perfect Marketing Strategy for 2024 - https://exposureninja.com/podcast/297/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to plan a website for next year. Enjoy! Building a new website from scratch or thinking about refreshing your existing website? You’ve come to the right place! But, where do you start? (Hint – you don’t start with the design!) In this episode, we talk you through 5 key steps to build the perfect foundation for your website: Website Structure Conversion SEO Content Planning Wireframing Watch the video instead: https://www.youtube.com/watch?v=KuzySg7_Q7Y Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/216/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Create Landing Pages That Convert at 43% https://exposureninja.com/podcast/174/ THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Earn More Than 100 Leads a Day https://exposureninja.com/podcast/114/  

In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/ Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/ 5 Lessons from Grenade.com’s Marketing Strategy - https://exposureninja.com/podcast/211/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy! Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind? There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it. To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false. For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients. But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns. Watch the video instead: https://www.youtube.com/watch?v=hukEe9qfFzg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/205/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…    

Learn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year. Watch this as a video instead: https://youtu.be/oco5wXP8tRE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/297/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ B2C Marketing Strategies for 2024 (and Beyond!) - https://exposureninja.com/podcast/294/ How To Market a Service-based Business - https://exposureninja.com/podcast/291/ How To Create a Perfect* Go To Market Strategy - https://exposureninja.com/podcast/296/ Copy the Content Strategy Behind a $33M SaaS Exit - https://exposureninja.com/podcast/256/ The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/

Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ Copy My 30-Minute Digital Marketing Strategy -  https://exposureninja.com/podcast/270/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media Watch the video instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/ DON’T COPY Patagonia’s Digital Marketing Strategy https://exposureninja.com/podcast/236/ Lessons from Mailchimp's Digital Marketing Strategy https://exposureninja.com/podcast/214/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/249/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Design the Perfect Buyer Personahttps://exposureninja.com/podcast/242/ How To Create The Perfect Website Sales Funnel https://exposureninja.com/podcast/182/ How To Convert the 90% of Website Traffic That Gets Awayhttps://exposureninja.com/podcast/275/  

Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

Trying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need to create a great marketing strategy before, during and after launch.  In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone. Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/296/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/ Best B2C Marketing Strategies for 2024 and Beyond!: https://exposureninja.com/podcast/294/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Link Building For “Boring” Businesses https://exposureninja.com/podcast/233/ How to Find Profitable Blog Post Ideashttps://exposureninja.com/podcast/231/ 5 Tips for Writing Blog Posts That Generate Leads https://exposureninja.com/podcast/196/

Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will Work in 2024 The Best Lead Generation Strategies for 2024

Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well.  New ad formats, like Performance Max, have appeared and you’re not getting the same results.  But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.  So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.   Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Most Branding Doesn’t Work. Try This Instead. https://exposureninja.com/podcast/249/ How Brand Positioning Will 10x Your Leads and Sales https://exposureninja.com/podcast/283/ How to Write Copy That Forces People to Buy https://exposureninja.com/podcast/120/  

In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Google’s NEW Search Engine Means for Businesses Google’s AI Search is HERE. Here’s How It Works The Importance of PPC in an AI Search World

Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond.  You’re sure to learn something new.   Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?v=RSgYUZfXrV8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/220/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/ Google’s SECRET SEO Guide (and How to Use It) https://exposureninja.com/podcast/287/ STEAL this (Award-winning) LOCAL SEO Strategy https://exposureninja.com/podcast/255/  

In this episode, Tim and Jess t dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s Lead Generation Process 3 Tips to Supercharge Your Website Content

There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).   Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/     

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode: Personalization: Segment your emails for relevant messages. Build a relationship: Engage with informal, personal language and provide value. Create desire and remove fear: Address objections through indoctrination sequences. Make offers with urgency: Encourage action with specific, time-sensitive offers. Automate: Save time and focus on strategic tasks. Tune in for more insights. Watch the video instead: https://www.youtube.com/watch?v=GuFoRju0ODQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/207/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from Grenade.com’s Marketing Strategy How To Increase Customer Lifetime Value How To Beat The Biggest Brands with Content Marketing

In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy

Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.   Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) STEAL this (Award-winning) LOCAL SEO Strategy Organic Traffic Increase With SEO and Content

In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To Market a Service-based Business Google’s AI Search is HERE. Here’s How It Works

Marketing a service-based business is a bit different from marketing a product-based one.  You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can.  And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.   Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/ How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year.  Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 8 Strategies to Increase Your Average Order Value The Overlooked Power of Selling What You Have How To Convert the 90% of Website Traffic That Gets Away

If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Black Friday Marketing Tips ANY Business Can Use Is Black Friday Marketing Still Worth It? How to Increase Your Email Open Rate

Are you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher.  There are common mistakes you might be making.  Mistakes that even some massive brands make.  eCommerce, service business, SaaS...everyone.  But, it doesn't have to stay like this. You can regain those conversions or smash through that ceiling.  In today's podcast, I cover the most common problems I see with conversion rate optimisation and show you how to fix them.  Watch this as a video instead: https://youtu.be/MvOIYiJFUfI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/290/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 2023 Marketing Changes RANKED: https://exposureninja.com/podcast/289/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ The Importance of PPC in an AI Search World: https://exposureninja.com/podcast/286/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time. Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all. This is why keyword research is so important. If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully. You can watch Tim go through the entire process in this video: https://www.youtube.com/watch?v=VBAqcWsqcOk Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/230/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… SEO Competitor Analysis – Step by Step Guide How to Triple Your Website Traffic 17 Ways to Build Good Quality Backlinks

Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news.  Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie How “Normal” Businesses Can Grow Using YouTube

2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year.  Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja.com/podcast/extra-019/ Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching Your Keyword Researching Your Competition Researching Citable Content Choosing a Catchy Title Structuring and Writing Choosing a CTA Optimising Your Metadata And there are 2 bonus tips in there too. Here's the video Tim mentions about writing perfect* metadata too: https://www.youtube.com/watch?v=rzxnwSR3i8A Watch the video instead: https://www.youtube.com/watch?v=Jcm_rjzcLG0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/234/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 17 Ways to Build Good Quality Backlinks How to do Keyword Research Like a Pro How to Find Profitable Blog Post Ideas

Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-023/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) Lessons From Kim K’s $4 Billion Brand Valuation 615% Organic Traffic Increase With SEO and Content

SEO takes time.  I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA.  Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level.    Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/288/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/ Google’s SECRET SEO Guide (and How to Use It) – https://exposureninja.com/podcast/287/  

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales. In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months. How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns. You can use this podcast as a traffic planning exercise for your digital marketing strategy. Watch this as a video instead: https://www.youtube.com/watch?v=Ng0hbxmmQFo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/225/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 6 Copywriting Tips Every Marketer Should Know 17 Ways to Build Good Quality Backlinks 5 Lead Magnet Ideas Anyone Can Profit From

Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-022/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Marketers Can Learn from the Barbie Movie The Importance of PPC in an AI Search World How Brand Positioning Will 10x Your Leads and Sales  

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.    Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World –  https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/ Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/    

Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers. Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-021/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World YouTube Ads Scandal How £1M+ Businesses use ChatGPT

Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-020/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/ Threads – Everything Marketers Need to Know - https://exposureninja.com/podcast/285/ Why Digital PR is the FUTURE of Search - https://exposureninja.com/podcast/284/

With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.  But how can you compete when everyone can make ads using AI?  I’m here to explain how you can create the best online ads, with or without AI.  In today’s episode, I talk about: The main ways PPC can help you get more traffic How AI will impact PPC How to make the best ads and stand out against AI-generated ones   Watch this as a video instead: https://www.youtube.com/watch?v=aLhaGDcqbKI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/286/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/ Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/  

Join Jess and Dale as they talk about Threads, the Meta-owned app that's hit 100 million users in only five days and might give Twitter some healthy competition.  Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-019/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/ How £1M+ Businesses use ChatGPT – https://exposureninja.com/podcast/282/ Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/  

Today we're joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the team at Exposure Ninja predict for the app’s future. Watch this as a video instead: https://www.youtube.com/watch?v=9qAch3NmF00 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/285/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x Your Leads and Sales: https://exposureninja.com/podcast/283/ Will Google’s AI Search KILL SEO?: https://exposureninja.com/podcast/280/ How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/

Join Tim and Jess as they discuss the huge news about YouTube's billion-dollar ads blunder, Twitter's rate limit, Meta's new Threads app and how people are using Bing Chat now the AI hype has calmed down.  Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-018/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How “Normal” Businesses Can Grow Using YouTube Create Content That Gets EXPLOSIVE Results How £1M+ Businesses use ChatGPT    

Join Tim and Dale as they talk about the high marketing potential of using YouTube to promote your business, plus the latest big marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=hepDlwZGmEE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-017/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital PR is the FUTURE of Search How £1M+ Businesses use ChatGPT Why Your Business Can’t Ignore Multichannel Marketing

With big changes to the way Google Search works, we’re going to be looking at different ways to market businesses. One of those ways is using digital PR. Watch this as a video instead: https://www.youtube.com/watch?v=kCGWRr5KrL8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/284/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x Your Leads and Sales How £1M+ Businesses use ChatGPT How To Convert the 90% of Website Traffic That Gets Away

Join Tim and Jess as they discuss how to do pride marketing for your business the right way, as well as cover the biggest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-016/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… You’ve 18 Days To Prepare for Google Analytics 4 How Brand Positioning Will 10x Your Leads and Sales Google’s AI Search is HERE. Here’s How It Works

Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-015/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x Your Leads and Sales Why Digital PR Is the Priority in the Search AI Era Google’s AI Search is HERE. Here’s How It Works

Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this podcast.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/283/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Convert the 90% of Website Traffic That Gets Away – https://exposureninja.com/podcast/275/ How To Design the Perfect Buyer Persona – https://exposureninja.com/podcast/242/ Steal This $7M SEO Strategy – https://exposureninja.com/podcast/245/  

Tim and Jess explain why Digital PR is going to increase in importance in Google's new Search Generative Experience search results. Watch the podcast instead: https://www.youtube.com/watch?v=CbNUjTrTFGo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-014/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Get Started with Digital PR How Content Marketing Works in 2023 AI Search is HERE. Here’s How It Works

Want to take your AI marketing to the next level? Learn how to write great prompts and see them in action in this podcast.  Watch the podcast instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/282/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search is HERE. Here’s How It Works – https://exposureninja.com/podcast/extra-013/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing – https://exposureninja.com/podcast/272/  

Tim and Jess examine Google's Search Generative Experience, Google's new AI-infused search results, and the future of SEO. Watch the podcast instead: https://www.youtube.com/watch?v=W3wYWC7zzVY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-013/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Beginner’s Guide to AI Marketing How To Market a ‘Boring’ Business How To Convert the 90% of Website Traffic That Gets Away

Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster. Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/281/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/ Everything You Need to Know about Content Marketing: https://exposureninja.com/podcast/274/ How Content Marketing Works in 2023: https://exposureninja.com/podcast/262/

Tim and Jess are back once again for another Podcast Extra. This week, they’re talking about: Meta might be releasing a Twitter-like competitor The state of Montana is banning TikTok Google has started to promote their generative AI ads tools Google has made an update about Topical Authority. If you prefer, you can WATCH the podcast instead: https://www.youtube.com/watch?v=R6KyyJqKnqM And if you haven’t seen it yet, you can watch Tim’s latest video here: https://www.youtube.com/watch?v=R6KyyJqKnqM Get the show notes @ https://exposureninja.com/podcast/extra-012/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/  

Huge changes are coming to Google search results. Here are some ways that marketers can keep up with the changes.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/280 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Does Google HATE AI Content? https://exposureninja.com/podcast/277/ AI Search is About to STEAL 40% of Your TRAFFIC https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing https://exposureninja.com/podcast/272/

Tim and Jess are back once again for another Podcast Extra, talking about: Upcoming AI changes to Google Search How Meta is integrating AI with their ads platform How ChatGPT works when it can browse the web. Get the show notes @ https://exposureninja.com/podcast/extra-011/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

AO is an eCommerce powerhouse…but is there trouble in paradise? We explore their drop in rankings and how they can fix it.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/279 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/ Everything You Need to Know about Content Marketing: https://exposureninja.com/podcast/274/ How To Market a ‘Boring’ Business: https://exposureninja.com/podcast/273/  

Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/278 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… DON’T COPY HelloFresh’s Marketing Strategy https://exposureninja.com/podcast/263/ STEAL Gymshark’s £1B Marketing Strategy https://exposureninja.com/podcast/257/ 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/

Google has been flip-flopping back and forth when it comes to their stance on AI. Will you get penalised if you use AI, or are Google all for it? We have the answer for you. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/276/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy… AI Search is About to STEAL 40% of Your TRAFFIC (#276): https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing (#272): https://exposureninja.com/podcast/272/ Is Google BARD the Future of SEO? [EXTRA 010]: https://exposureninja.com/podcast/extra-010/

Want to convert more leads? Follow these 4 steps to help you convert more of that fence-sitting bottom of funnel traffic.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/275/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... #272: Beginner’s Guide to AI Marketing #269: The ONLY Digital Marketing Strategy You’ll Ever Need #266: 5 Questions That’ll BLOW UP Your Marketing in 2023

Learn how to use content marketing to promote your business and smash past your business and marketing goals.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/274/    Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How Content Marketing Works in 2023 (#262) Copy the Content Strategy Behind a $33M SaaS Exit (#256) How to Write Content That Ranks #1 on Google (#235)

Today we breakdown 4 areas of marketing you can use to get the results you want for your business, no matter how “boring”. Get the show notes @ https://exposureninja.com/podcast/273/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

AI is totally revolutionising the way us marketers do our jobs. Learn the basics of AI marketing and how to use it to make your job easier.  Get the show notes @ https://exposureninja.com/podcast/272/   Get a FREE review of your website @ https://exposureninja.com/rpod/review/   Download our eBook @ https://exposureninja.com/your-google-book/  

Set yourself up for success and avoid these common mistakes in your marketing. Get the show notes @ https://exposureninja.com/podcast/271/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Use our years of expertise to help you build your perfect digital marketing strategy quickly. We’ve done the hard work so you don’t have to! Get the show notes @ https://exposureninja.com/podcast/270/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

No marketing strategy works without these five NINJA elements. With these fundamentals in place your marketing strategy will be water-tight. Get the show notes @ https://exposureninja.com/podcast/269/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss Google's Bard AI, as well as their regular "Marketing Lesson of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-010/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss brands who are winning in the cost of living crisis, why DeadHappy should have killed a recent ad campaign, what the Yandex leak means for marketers as well as their regular segments. Get the show notes @ https://exposureninja.com/podcast/extra-009/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

AI can be a powerful marketing tool if you use it correctly. Find out how to make the most of Chat GPT in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/268/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss why your marketing should focus on what you have, not what you haven't, as well as their regular "Brand of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-008/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Is your digital marketing strategy underperforming? Join Tim and Jess as they talk about how you can fix your "marketing machine". They also touch upon recent developments in AI in digital marketing, including how Google's stance has possibly changed. Get the show notes @ https://exposureninja.com/podcast/extra-007/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Stuck on if an in-house marketer or marketing agency is right for your business? In this podcast we explore the pros and cons of both options. Get the show notes @ https://exposureninja.com/podcast/267/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Watch the video recording instead @ https://www.youtube.com/watch?v=u6-mHq9iO1o Get the show notes @ https://exposureninja.com/podcast/extra-006/ Learn more about Google Analytics 4 @ https://exposureninja.com/blog/google-analytics-4/ Book a Google Analytics 4 consultation call @ https://calendly.com/d/gqx-tvt-gdf/ga4-consultancy Get a FREE review of your website @ https://exposureninja.com/rpod/review/  

Tim and Jess talk about how they'd market a new business in 2023, as well as discuss their Brand of the Week, Marketing Lesson of the Week, and Marketing Fail of the week. Watch the video recording instead @ https://www.youtube.com/watch?v=bBewjQ1CIag Get the show notes @ https://exposureninja.com/podcast/extra-005/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Struggling to keep up with all your marketing tasks? Here’s what you should be prioritising in 2023.   Get the show notes & watch the video @ https://exposureninja.com/podcast/266/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Maybe hype, maybe not, but ChatGPT spells the end for Google. Or does it? In this episode, Jess and Tim discuss OpenAI's latest mind-blowing release, ChatGPT, and the WORLD-CHANGING impact it could have. Watch the video recording instead @ https://www.youtube.com/watch?v=fp8gKCYqgoY Get the show notes @ https://exposureninja.com/podcast/extra-004/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Want to build a next level eCommerce strategy in 2023? Listen. To. This. Podcast Get the show notes @ https://exposureninja.com/podcast/265/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Elon Musk wants Twitter to be the next YouTube. FTX is Enron for Web 3.0. What a week. There's much to discuss in this week's Podcast Extra. Join us. Watch the video recording instead @ https://www.youtube.com/watch?v=-f077L_uWAI Get the show notes @ https://exposureninja.com/podcast/extra-003/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tired of cold-calling potential clients? Make your leads come to you using these 6 lead-generation strategies. Get the show notes @ https://exposureninja.com/podcast/264/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023? That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival. Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4 Get the show notes @ https://exposureninja.com/podcast/extra-002/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

HelloFresh is growing fast - how are they doing it? Marketing segmentation, influencer marketing and content marketing are just some of the ways this meal delivery kit brand is dominating the industry. But there are plenty of ways HelloFresh could be marketing the business even better. Get the show notes @ https://exposureninja.com/podcast/263/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Struggling to create content for all your platforms?  Learn how to create content for every platform and save time in the process. There’s no catch, we promise! Get the show notes @ https://exposureninja.com/podcast/262/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

This is new. This is a new podcast format. We're trying something different, an alternate podcast format that's a bit more conversational. We're going to try this for a few weeks. If you love it, let us know and we'll keep doing them. If you don't let me know that too. I hope you enjoy it. Get the show notes @ https://exposureninja.com/podcast/extra-001/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Every week I see 100s of landing pages letting conversions slip through their fingers. And it's so easy to fix. In this podcast, I break down the components of the perfect landing page so that your landing pages convert 10x higher. Get the show notes @ https://exposureninja.com/podcast/261/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Will AI content take over? Is it getting harder to rank on Google? Will 2023 finally be the year of voice search?  Today’s podcast answers all those SEO questions and more. Get the show notes @ https://exposureninja.com/podcast/260/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Figma sold to Adobe for a massive $20 Billion. But how did it get there? Find out exactly how Figma rose to be one of the most popular design platforms in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/259/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it. Get the show notes @ https://exposureninja.com/podcast/258/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Gymshark used to rely on influencer marketing to promote their gym wear, but things have changed. They’re now driving 4.5 million organic search visits every month through search engine optimisation alone. So what’s their strategy? That’s exactly what this podcast is all about. Get the show notes @ https://exposureninja.com/podcast/257/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Learn the three marketing strategies we used to help a SaaS business reach a $33 million exit. Get the show notes @ https://exposureninja.com/podcast/256/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Learn the award winning strategy that resulted in a 146% increase in leads for a local law firm. Get the show notes @ https://exposureninja.com/podcast/255/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/  

Today we debunk some of the biggest marketing myths that are harming your business’ growth. Get the show notes @ https://exposureninja.com/podcast/254/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Google has announced possibly the biggest algorithm update since the Medic Update. Listen in to find out what it is and what you need to do about it. Blogs mentioned in the episode: Everything We Know about the Helpful Content Update (So Far) https://exposureninja.com/blog/helpful-content-update/ What Is the Medic Algorithm Update?https://exposureninja.com/blog/what-is-medic-algorithm-update/ What is E-A-T? (and Why It’s SO Important for SEO) https://exposureninja.com/blog/what-is-eat/ Get the show notes @ https://exposureninja.com/podcast/253/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/  

Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%. Get the show notes @ https://exposureninja.com/podcast/252  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

Videos make up 82% of all consumer internet usage.  In today’s podcast, we share the strategy we use to get 1,492 leads from video. Get the show notes @ https://exposureninja.com/podcast/251  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

Learn how to speak your customer’s language and increase leads and sales in the process in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/250/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/

Brand building is important. But, most digital brand building doesn't work. But I've found a better way. I call it IBBR. Listen along to find out what it is (and how you can use it). Get the show notes @ https://exposureninja.com/podcast/249/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

Today’s podcast breaks down SHEIN’s marketing strategy, and how they have become the largest fast fashion brand in the world. Get the show notes @ https://exposureninja.com/podcast/248/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results Get the show notes @ https://exposureninja.com/podcast/247/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Today we're going to analyse your competitor's PPC ads in three key areas.  Firstly, their targeting.  Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

This SEO strategy is used by some of the world's top websites to drive millions and even tens of millions of visitors to their site every month. It's also evergreen, meaning you do it once and it can be earning new traffic for years. Get the show notes @ https://exposureninja.com/podcast/245/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility.  Learn how to give your guest posts the best chance of getting published in today’s podcast Get the show notes @ https://exposureninja.com/podcast/244/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years After the Crisis Get the show notes @ https://exposureninja.com/podcast/243/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/  

Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona? Today’s podcast teaches you exactly how. Get the show notes @ https://exposureninja.com/podcast/242/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Learn how you can replicate our award-winning success for your PPC campaign. Get the show notes @ https://exposureninja.com/podcast/241/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/  

Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!) Get the show notes @ https://exposureninja.com/podcast/240 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

Worried about choosing a web development agency? We talk you through some of the red flags to look out for, and what makes a good agency. Get the show notes @ https://exposureninja.com/podcast/239 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

Airbnb has done some epic marketing over the years, resulting in a $47 billion valuation in 2020. We've got some fantastic lessons for you in today’s podcast - even if you're in a business that looks nothing like Airbnb. Get the show notes @ https://exposureninja.com/podcast/238 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

In today’s podcast, we're going to be comparing the best SEO and digital marketing tools and software out there in 2022. Get the show notes @ https://exposureninja.com/podcast/237 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. Get the show notes @ https://exposureninja.com/podcast/236 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

In today’s podcast, we cover everything you need to know about creating content that ranks #1 on Google. Get the show notes @ https://exposureninja.com/podcast/235 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Today’s podcast explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Get the show notes @ https://exposureninja.com/podcast/234 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Register for a free ticket: https://exposureninja.com/dominate/ Join us on March 25th for Dominate 2022, a revenue-increasing digital marketing event. Dominate 2022 Schedule 09:00 - Welcome 09:10 - From $562 to $3.41 Million Sales per Month (Behind-the-scenes of three life-changing SEO campaigns) 10:15 - How High Performing Websites Make Visitors Buy 11:30 - Digital Marketing for "Boring" Businesses (Roundtable Discussion) 12:05 - How to Get Featured by Well-Respected Websites (Without Sending a Penny) 13:10 - How to Workshop Your Landing Pages to Sell More 14:15 - How To Create a Digital Marketing Strategy in 2022  (Roundtable Discussion) 14:50 - How To Spy on Your Competitor’s Digital Marketing 15:55 - Lessons Learned from the Fastest-Growing Businesses

Should you ever buy backlinks? If only this question had a straightforward answer… In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are. Get the show notes @ https://exposureninja.com/podcast/232 Get a FREE review of your website @ https://exposureninja.com/rpod/review/  

This week’s podcast aims to help you find the perfect blog topics to help you get more traffic, leads and sales. We cover; How to see what’s working well for you How to see what’s working well for your competitors How to identify your audience’s pain points How to pick the best content ideas Get the show notes @ https://exposureninja.com/podcast/231 Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Today’s podcast walks you through a keyword research process that you can use to find and rank for the most profitable keywords Try Semrush for FREE: https://thankyouninjas.com/ Get the show notes @ https://exposureninja.com/podcast/230 Get a FREE review of your website @ https://exposureninja.com/rpod/review/

This step-by-step guide will help you identify your competitors online, as well as teach you how to take a sneak peek at some of their analytics to help you overtake them on Google. Get the show notes @ https://exposureninja.com/podcast/229 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Our recent Marketing ROI Survey revealed that 80% of businesses get no leads from their blogs. Today’s podcast aims to fix that, so if you’re struggling to get leads and sales from your blog, this is the podcast for you. Get the show notes @ https://exposureninja.com/podcast/228 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube    

Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021. Get the show notes @ https://exposureninja.com/podcast/227 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

This week’s podcast covers the top ways you can get the most value from your customers right from the start, and how to keep them coming back. Get the show notes @ https://exposureninja.com/podcast/226 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube    

In this podcast, we're going to be doing a roundup of traffic strategies that still work - that you can rely on to bring you traffic over the next 12 months.   Download our eBook https://exposureninja.com/youtube/ Get the show notes @ https://exposureninja.com/podcast/225 Get a FREE review of your website @ https://exposureninja.com/rpod/review/

BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community. But how did they achieve this? This podcast takes a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Get the show notes @ https://exposureninja.com/podcast/224 Get a FREE review of your website @ https://exposureninja.com/review/

Direct to consumer mattress companies are popping up everywhere. So how do you win in a space like this? We look for the answers in Simba’s digital marketing strategy, focusing on: Simba’s Website & SEO Simba’s Marketing Simba’s PPC Simba’s Paid and Organic Social Media Get the show notes @ https://exposureninja.com/podcast/223 Get a FREE review of your website @ https://exposureninja.com/review/

If you’ve spent any time researching eCommerce platforms, you would have heard of Shopify and WooCommerce, two of the biggest contenders in the eCommerce platform space. But what’s the difference? And most importantly, which one will suit you and your eCommerce business best? Get the show notes @ https://exposureninja.com/podcast/222 Get a FREE review of your website @ https://exposureninja.com/review/

From great headlines, to scarcity tactics, to meaningful specifics, this podcast covers a variety of ways you can spice up your website copy. Get the show notes @ https://exposureninja.com/podcast/221 Get a FREE review of your website @ https://exposureninja.com/review/

Getting backlinks to your site isn’t as simple as just posting content and hoping someone links back to you - if only it were that easy!  Today’s podcast covers 17 different ways to get high-quality backlinks. Get the show notes @ https://exposureninja.com/podcast/220 Get a FREE review of your website @ https://exposureninja.com/review/

Whether you’re new to Shopify, or you’re just looking to build on your skills, this podcast is jam-packed full of info to help you improve your Shopify SEO. Get the show notes @ https://exposureninja.com/podcast/219 Get a FREE review of your website @ https://exposureninja.com/review/

In today’s podcast, we take a look at how Kylie Cosmetics came to be the colossal success it is today as well as diving into where Kylie Cosmetics falls down as a brand. Get the show notes @ https://exposureninja.com/podcast/218 Get a FREE review of your website @ https://exposureninja.com/review/

In today’s podcast, we give you 3 actionable ways to supercharge your content and increase lead generation. Get the show notes @ https://exposureninja.com/podcast/217 Get a FREE review of your website @ https://exposureninja.com/review/

Are you looking to build a new website or update your existing site? Today, we talk you through 5 key steps to build the perfect foundation for your website; Website Structure Conversion SEO Content Planning Wireframing Get the show notes @ https://exposureninja.com/podcast/216     Get a FREE review of your website @ https://exposureninja.com/review/

In this week’s Digital Marketing Deep Dive, Head Ninja Tim takes a look at Tesla’s $0 marketing strategy, (well, nearly $0) and even finds some ways you can replicate it. Get the show notes @ https://exposureninja.com/podcast/215 Get a FREE review of your website @ https://exposureninja.com/review/

In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion. Get the show notes @ https://exposureninja.com/podcast/214/ Get a FREE review of your website https://exposureninja.com/review/

In today’s podcast, Tim explains how to diversify your marketing strategy, including: Traffic buckets How much you should diversify Alternative traffic sources Action Steps Get the show notes @ https://exposureninja.com/podcast/213/ Get a FREE review of your website https://exposureninja.com/review/

Is your lead magnet not getting the sign-ups it used to? Our Head Ninja Tim breaks down 5 lead magnet ideas that anyone can profit from Get the show notes @ https://exposureninja.com/podcast/212/ Get a FREE review of your website https://exposureninja.com/review/    

Learn 5 lessons from Grenade.com's explosive digital marketing strategy. See the show notes ➡ https://exposureninja.com/podcast/211/. Request a review of your website ➡ https://exposureninja.com/review/

In this episode, our Head Ninja Tim offers 5 practical tips to lower your cart and checkout abandonment rate. We go over a number of solutions to these common shopping obstacles that lead to abandonment: The “I’m just browsing” crowd Unexpected costs at checkout  Forcing shoppers to create accounts Lack of credibility Lack of payment options Get the show notes @ https://exposureninja.com/podcast/2010/  Get a FREE review of your website https://exposureninja.com/review/

Join us as our Head Ninja Tim takes a deep dive into Monday.com’s digital marketing strategy and breaks down their tactics for standing out from the competition. We focus on four areas: Positioning and messaging Website conversion flow Traffic Areas of improvement As always, we’re giving you a rundown of actionable steps from Monday.com’s strategy that you can apply to your campaigns. Get the show notes @ https://exposureninja.com/podcast/209/  Get a FREE review of your website https://exposureninja.com/review/

By taking a more surgical approach to content marketing, you can create KILLER content that beats your competitors. Join us as our Head Ninja Tim breaks down three steps of a basic content marketing strategy. Research Production Promotion Get the show notes @ https://exposureninja.com/podcast/208/  Get a FREE review of your website https://exposureninja.com/review/

Converting email subscribers into sales is something many business owners and marketers think happens naturally. But the truth is that your subscribers still need a gentle nudge — a little reminder to get them to make a purchase decision. Join us in this episode as Head Ninja Tim shows you how to turn your email subscribers into automated sales consistently.  Get the show notes @ https://exposureninja.com/podcast/207/  Get a FREE review of your website https://exposureninja.com/review/

Our Head Ninja Tim breaks down Huel’s digital marketing strategy and explains the tactics they used to carve a niche in the saturated protein and fitness supplement industry.  This time around, we’re focusing on five key areas.  Their positioning and messaging Their website Their traffic strategy Their search visibility Their email marketing strategy Get the show notes @ https://exposureninja.com/podcast/206/  Get a FREE review of your website https://exposureninja.com/review/

In this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021: #1: B2B Positioning and Audience Targeting #2: B2B SEO #3: B2B Social Media Marketing #4: B2B Video Marketing #5: B2B Content Marketing #6: B2B PPC Advertising #7: B2B Email Marketing  Listen to the very end of the episode to get a bonus B2B marketing tip! Get the show notes @ https://exposureninja.com/podcast/205/  Get a FREE review of your website https://exposureninja.com/review/  

Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online.  We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ https://exposureninja.com/podcast/204/  Get a FREE review of your website https://exposureninja.com/review/

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are:  Message Market Method Get the full scope of our PPC strategy by listening to the episode! Get the show notes @ https://exposureninja.com/podcast/203/ Get a FREE review of your website https://exposureninja.com/review/

We’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content.  We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.   Get the show notes @ https://exposureninja.com/podcast/202/ Get a FREE review of your website https://exposureninja.com/review/

Whether you're growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business.  Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each. Get the show notes @ https://exposureninja.com/podcast/201/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposureninja.com/podcast/199/ Get a FREE review of your website https://exposureninja.com/review/

In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/

If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the show notes @ https://exposureninja.com/podcast/197/ Get a FREE review of your website https://exposureninja.com/review/

Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureninja.com/review/

Put on your thinking cap because this one involves some maths.  In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels.  Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue. Get the show notes @ https://exposureninja.com/podcast/194/ Get a FREE review of your website https://exposureninja.com/review/

We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. Get the show notes @ https://exposureninja.com/podcast/193/ Get a FREE review of your website https://exposureninja.com/review/

Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage.  These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a FREE review of your website https://exposureninja.com/review/  

If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your website https://exposureninja.com/review/

If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so.   Get the show notes @ https://exposureninja.com/podcast/190/ Get a free review of your website https://exposureninja.com/review/  

If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189/ Get a free review of your website https://exposureninja.com/review/

Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exposureninja.com/review/

Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https://exposureninja.com/review/  

Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https://exposureninja.com/podcast/186/ Get a free review of your website https://exposureninja.com/review/

Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of this core vitals update in May 2021. Get the show notes @ https://exposureninja.com/podcast/185/ Get a free review of your website https://exposureninja.com/review/

Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business. Get the show notes @ https://exposureninja.com/podcast/184/ Get a free review of your website @ https://exposureninja.com/review/

Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well.  In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business. Get the show notes @ https://exposureninja.com/podcast/183/ Get a free review of your website https://exposureninja.com/review/

Learn how to create the perfect website sales funnel and increase your website’s sales.  In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ https://exposureninja.com/podcast/182/ Get a free review of your website https://exposureninja.com/review/

Learn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get a free review of your website https://exposureninja.com/review/

Learn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions.  In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of your website -https://exposureninja.com/review/

Learn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ https://exposureninja.com/podcast/179/ Get a free review of your website https://exposureninja.com/review/

Learn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review @ https://exposureninja.com/review/

Learn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel should look like

Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast/176/ Get a free review of your website and marketing: https://exposureninja.com/review/

Learn how to write amazing copy for your website that earns you more leads and sales. Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day. BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win Get the show notes @ https://exposureninja.com/podcast/175/ Get a free review of your website https://exposureninja.com/review/  

Learn how to create landing pages which always convert well using our CLOSER framework. Every day we build new landing pages for our clients, some of which convert as high as 43%. In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients. Get the show notes @ https://exposureninja.com/podcast/174/ Get a free review of your website @ https://exposureninja.com/review/

Need to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.

PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets.

There are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.

In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and check whether you're doing all six.

In today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.

In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November. Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads.

Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew has exploded over the last five years and one company at the forefront of that explosion is Bizzy Coffee. Bizzy Coffee sell online and instore, they can be found in hundreds of retails around the US, but in today's podcast, we learn about how Bizzy, and their CEO, Alex French, generate traffic via Amazon that they turn into repeat customers. In the podcast, we talk about: 💡 How Bizzy uses Amazon to earn new customers 💡 How they encourage repeat purchases through their own marketing and Shopify store 💡 How important product page design is to business success 💡 and Much More

In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.

Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage

Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ https://exposureninja.com/review/

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to. In the episode, Tim and Ali discuss: 02:13 — Why Ali became a digital marketing manager 03:05 — Do marketing managers need to be academically qualified? 04:28 — What are the challenges a marketing manager should expect? 07:23 — What skills or qualities should someone hiring a marketing manager look for? 10:13 — Which other skills are essential in a perfect marketing manager? 12:08 — How can business owners make their marketing manager job look appealing? 14:42 — What should the hiring process look like for a marketing manager? 19:31 — What is a good interview process for marketing managers? 21:28 — How to know whether a marketing manager is delivering results 24:35 — How business owners can support their marketing manager achieve their best results 26:29 — How to set a level of pressure that's consistent and rewarding to the marketing manager 28:28 For more information and show notes, head to: https://exposureninja.com/podcast/163/

Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.  As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.  So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?  We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.  Spoiler alert! SEO is one of them.  The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.  From writing unique, SEO-optimised descriptions for every product they offer to gaining position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it.  Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group.  Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts.  By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future.  For more information and show notes, head to: https://exposureninja.com/podcast/162/ 00:00 –– What is The Hut Group?  04:46 –– The Hut Group's acquisition strategy  06:57 –– The Hut Group's digital marketing 09:40 –– The eCommerce experience 23:58 –– How The Hut Group drives traffic  30:06 –– The Hut Group's link strategy  32:17 –– The Hut Group's paid advertising  34:20 –– The Hut Group's social media 40:32 –– The Hut Group in summary 

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.  Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.  In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.  The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.  Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast.  Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet.  Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com For more information and show notes, head to: https://exposureninja.com/podcast/161/ 00:00 –– Podcast Synopsis 02:18 –– Using blogs to rank 05:05 –– FreshBooks' SEO strategy  08:45 –– Surveying customers in keyword research  10:00 –– Creating a knowledge base  13:12 –– Main page optimisation and revisions  17:44 –– How important is searcher intent?  22:31 –– What are the top ranking signals?  24:30 –– What's the future for Google?  32:41 –– Find out more about Steve

Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands? This podcast answers all of your questions about colour.  Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate.  As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind.  From busting common colour myths to cringing at cultural faux pas', this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to achieve these goals.  Does green really mean go? Will orange encourage others to take action? Or are these colour cliches the equivalent of old wives tales?  Find out exactly how to pick a colour palette for your brand that's effective, instantly recognisable and aligned with your industry.  As our host Mark says, this episode is absolute gold. Pun intended.  For more information and show notes, head to: https://exposureninja.com/podcast/160/   0:00 — What's your role at Exposure Ninja?    2:10 — How did you get into colour psychology?    3:19 — What piqued your interest to study this field?    4:20 — Colour cliches    9:50 — Colour and branding 13:44 — Colour in website creation  18:23 — How important is high contrast?  20:14 — Common colour mistakes 22:00 — Colour and cultural faux pas  24:20 — How to build trust with colour 25:30 — Colour and advertising  27:25 — Key takeaways 

Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.  On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.  Why are we speaking about this now?  Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.  Indeed, research can help you to shift your brand voice.  Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere.  But in such a fast-moving business landscape who has time to wait for data?  Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast.  Bixa's new research option will give you in-depth data about your customers –– namely, how to better support them –– in just three days, including the time it takes to recruit participants. From qualitative data to quantitative data and back to qualitative again, Bixa's team uses a sandwich approach to dig up common themes amongst your target audience.  Plus, these themes are far from boring or obvious.  From observing a whole generation on behalf of Google — in order to demystify young people's perplexing search habits — to figuring out that most people brew their first coffee of the day in the bathroom, Bixa has made some interesting findings that have shaped the way major brands market today.  At the heart of it, Sarah shows that companies need to do much more than simply pull the lever on their marketing campaigns or come to a halt during difficult times.  For more information and show notes, head to: https://exposureninja.com/podcast/episode159/ Want to find out more about Sarah and Bixa?  Bixa’s ‘Pay What You Can’ Expert Review: https://bixaresearch.com/expertreview Bixa’s 3-Day Pivot Package: https://bixaresearch.com/fastresearch Sarah’s book, InstaBrain: https://www.sarahweise.com/instabrainbook Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahweise/   0:00 — About Bixa    4:11 — The rapid research process   9:00 — How to acknowledge coronavirus     12:22 — Thriving during the pandemic  17:04 — About ethnographic research  19:52 — Selfie video diary studies  25:40 — Projective techniques  30:04 — Focus groups  32:24 — Quantitative research  33:21 — Research recruitment 35:30 — Research output 39:00 — Quickfire Q&A  41:41 — Book recommendations  44:36 — How to connect with Sarah

Sanjay Sauldie is an established digital marketing consultant, director of the European Internet Marketing Institute, EIMIA, CEO of his self-titled consulting agency, Sauldie, and the proud winner of digital marketing's Oscar equivalent, the Golden Web Award. These — and various other honours from his homeland — are what makes Sanjay one of the most sought after digitalisation experts.  When asked to describe himself, Sanjay says he's someone who tries to work with great heart despite the technical nature of his role. By removing ego, buzzwords and false promises from his work, Sanjay repeatedly delights his clients with his "surprise" success — sometimes even managing to double a company's share price using technology.  So, what does Sanjay do differently?  After consulting for nearly thirty years, Sanjay has developed a strong ethos along with new terms to describe how he thinks businesses should approach growth. Words like “digi-logue” perfectly capture Sanjay's belief that all CEOs need to know about digital technology and human relationships.  Instead of aligning big businesses with similar players or even bigger rivals like most consultants would, Sanjay takes established companies back to basics, warning them to keep a watchful eye on startups.  To do this, he takes existing team members out of their environment to create a false startup scenario. These individuals will then exchange information freely and without boundaries, in the same way an excited startup would. The whole point of this exercise is to build a startup mentality that gives businesses the ability to predict disruptions and remove the idea that an established company is in some way safer than a startup — or at the very least, immune to the change startups can bring.  Sanjay encourages CEOs to go back to school and to familiarise themselves with new technological concepts. He also emphasises not to rely on the knowledge of others, to visit startup events, perform market research without any bias, let go of limiting beliefs — and never to forget to do their basic homework.  All of this is what Sanjay calls developing a digital IQ.  According to Sanjay, digital illiteracy is the biggest risk to companies and in some ways, his track record proves it.   0:56 — Tell us more about yourself.   2:26 — What's the importance of company values?   6:20 — What's the one marketing achievement you're most proud of?   9:55 — How do you build trust with the CEOs you work with?  14:11— What one piece of advice would you give business owners?  16:05 — How important is old-fashioned strategic marketing?  19:47 — What makes companies successful?  23:35 — What resources should people use to upskill?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode158/

We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked.  With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns.  So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers.  Should we write emails like a mass broadcast, for example? Or like a private letter to a friend? Should they feel collective? Or individual? Liz sheds light on all these concerns, giving industry-specific examples to demonstrate her points. For those of you who have given up on email, this episode might make you change your mind.  Email-lover Liz bets that this marketing tool will continue to be effective for both marketers and consumers, with a few subtle changes. She’s excited about the development of AMP for email, Google's innovation to put an end to static email pages in favour of dynamic, interactive emails that allow you to make in-email purchases. It also lets you view real-time editing, constantly evolving Twitter feeds and engage with interactive polls.  So, according to Liz, emails won't stay static or old school, putting them back on every marketer’s map.  Finally, if you're just plain frustrated with your email performance, Liz provides some straight-talking advice by repeating the importance of having historical relationships and frequent interactions with your subscribers.  She says nothing else will have a greater impact on your deliverability and conversion rate. No amount of fancy formatting, A/B testing or curiosity-building will match the impact of having good relationships with your subscribers. While there are a few shortcuts Liz shares along the way, having an engaged email list is the number one thing you should work to improve as a result of this podcast. As Tim notes, he would always open an email sent from his wife.  Want more email insights? Download AWeber's 2020 Small Business Email Marketing Statistics report now.  Want to hear more from Liz? Watch her previous episode, Lessons Learned from the World's Most Successful Email Marketers.    1:38 – Tell us about AWeber and your work. 2:50 – What's changed over the last year in email marketing?  4:12 – Can you clear up what a HTML and a plain text email are?  5:54 – How can people avoid ending up in the Gmail promo tab?  11:06 – Do "fancy" emails work? 13:57 – Are simple emails better?  17:15 – What’s the role of a subject line?  19:30 – What do you think of clickbait-y subject lines?  23:40 – Where can people find a sentiment widget, and what are they?  23:59 – Should we write to individuals or audiences?  26:44 – How can you make emails sound natural AND professional?  28:45 – What's your perspective on the future of email marketing?  34:26 – Which email newsletters do you recommend? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode157/

Larry Ludwig's approach to blog success is simple – make sure you add value to your readers.  In many ways, Larry takes a traditional approach to advertising, treating his online blog like a magazine. During our chat, Larry explains how his content process mirrors that of an editorial office where topics are discussed at length and planned ahead of time, month by month.  This in-depth content approach has served Larry well.  As the former owner of Investor Junkie, Larry built his personal finance blog from scratch, using affiliate marketing to achieve 300,000 visits per month. The site went on to rank #1 for the search term "how to invest stocks." It was later sold for an impressive $6M (in cash).  What's more inspiring is that Larry built this blog in 2009 during the height of a recession. Despite the economic slump, Larry used this downtime to take a leap of faith when many of his competitors stood still.  By listening to this episode of the podcast, you'll learn how to grow, monetise and ultimately sell a blog all from a first-hand perspective.  Above all, Larry hammers home an important message when it comes to SEO.  As we know, sophisticated search engines like Google now require content to follow E-A-T principles, meaning blogs should be expert, authoritative and trustworthy. Larry proves that playing this long game and focusing on the big picture of user experience equals a big reward.  Want to find out even more about Larry? Visit larryludwig.com     0:21 – Meet today's guest, Larry Ludwig   2:12 – What is Investor Junkie?    4:12 – What happened in 2018?    5:55 – How did you grow Investor Junkie?    7:18 – What's it like to buy during a recession?    9:03 – How did you get to 300,000 site visits per month?  11:38 – How would you describe your content planning process?  15:02 – How did you decide which pieces of content to update?  17:25 – How do you create depth within blog content?  20:11 – Did you focus on getting backlinks in the early days?  21:42 – Was social media important for the growth of your site?   23:15 – How did you justify paying for site visitors?  25:19 – Why did you choose affiliate marketing?  28:20 – What's the difference between your blog and low-revenue blogs? 32:24 – Why do you link monetisation with user satisfaction?  34:00 – What do you think of Amazon slashing its affiliate payouts?  36:29 – Do you think Amazon should still offer an affiliate programme?  39:37 – What sort of stats should a blog achieve for a similar evaluation?  43:52 – Where can people find you?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode156/

Go against the herd.  That's our key message for business owners who are feeling deflated by the current situation.  While most of your competitors will be following their basic instinct to retreat, this is your chance to get ahead before the eventual economic boom that's to follow. Remember, this is not the "new normal" it's just a temporary blip in the business world.  In this video, we share three ways to grow your business during lockdown that will help you to see this pocket of time as a blessing in disguise.  These are all practical applications of the sentiment "buy low, sell high" that show you how to make a smart investment. We're not talking about splashing all your hard-earned cash if this isn't the right move for you — but rather knowing that there will come a time where buying is high and selling is low again. So, consider it.  Firstly, think about what will make your customers backflip with happiness — then build it.  Secondly, use this period for time-intensive projects like improving your website. Trust us — this will become one of your best business assets.  Thirdly, invest in long-term marketing channels where the road to success is long and winding. You have the time and energy to pursue these now. Plus, the competition on social platforms and SEO terms is dwindling.   If you use this time wisely, your business is likely to make a quick recovery despite how dreary things may seem right now.  Remember: limit your news consumption, go against the herd and stay positive.    0:28 — What's a "temporary normal"?  1:43 — What to expect post-lockdown 2:38 — What does "buy low, sell high" mean in practice?  5:20 — Reengineer your product or service  7:13 — Make your website your best business asset  8:40 — Build long-term marketing channels  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode155/

As a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It's also likely to be the department that feels the most immediate impact of this crisis and any other crisis that may arise in the future.  As leads dry up and morale slumps, how can sales departments rise to the challenge?  This episode focuses on advising sales managers, marketing consultants and business owners on everything to do with sales. We chat about how to strike a balance between being target-focused and being human, as well as how to alter your sales dialogue and take a second to refocus your energy.  Our Head Ninja, Tim sits this one out as Digital Strategy Manager. Instead, Dale Davies takes the hot seat to discuss the topic with our in-house expert, Sales Manager, Ali Newton.  As our resident sales Ninja, Ali sheds some light on the processes she's leaning on during this time, as well as the results of her latest departmental brainstorm session.  We also talk about sales from the perspective of leads where we share some observations and trends we're seeing in sales conversations and which businesses are thriving as a result of their smart positioning.  Lastly, we talk about survival and the chance of a silver lining — development for your sales team and yourself. Ali and Dale both share ways they are coping in the current situation, as well as the tried and trusted methods they use to be the most productive when working remotely.    3:17 — What can a sales manager do to help reduce the strain on sales employees?  6:12 — How can a remote manager tell if a sales employee is impacted by the current situation?  9:20 — How has your sales team collectively worked together to change sales dialogue?  10:42 — What are some of the ideas that have materialised from brainstorming sessions about crisis communication in sales?  11:25 — Are you mentioning the elephant in the room in sales conversations?  13:22 — Do you have to talk about growth and forecasting differently? How are you altering your sales pitch as a result?   15:10 — Have you seen a change in the types of companies looking for marketing? Which industries are thriving?  20:11 — How can sales consultants help businesses that are feeling the strain?   23:40 — Are you suggesting that businesses change their tone of voice during the crisis?  24:44 — Are you recommending that businesses communicate on different platforms and shift their marketing spend?  28:24 — Can you tell us a bit about how we've responded to the crisis at Exposure Ninja?  32:03 — What's your advice for other sales managers? How can they support themselves during this time?  33:40 — Have you reduced your sales goals and the pressure put on sales team members? Would you recommend this?  36:07 — Is there anything a sales manager can do to help their team self-develop during this downtime?  37:28 — Do you think sales managers should be working on self-improvement and personal goals right now? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode154/ 

This week’s podcast is an ad-hoc episode in light of COVID-19.  We know that business owners need timely marketing advice.  That’s why we’re helping you to self-diagnose your business into one of the four following camps:  Camp 1 - Businesses that are close to breaking point and are losing custom fast Camp 2 - Businesses that are impacted but are still selling to some capacity  Camp 3 - Businesses that are positioned well but aren’t seeing results Camp 4 - Businesses that are unexpectedly making more sales than ever    Throughout the episode, Tim will address your business – whichever camp it’s in – to give his expert advice on what you should do to survive (or in some cases thrive) during the global pandemic.    As we’ve all turned into yogis during quarantine, much of this episode will be focused on energy.  We’re not talking about crystals and chakras, rather the energy of your customers which is on high-alert right now.  Whether your target audience is feeling on edge, overwhelmed, frustrated, concerned, panicked, bored, awakened or confused during this testing time, it’s your job as a business owner to align your marketing with this energy. Just like we’ve done at Exposure Ninja by creating resources for those who need to learn how to take their company remote at exposureninja.com/remote  Depending on your business type, Tim gets you prepared for making the most of your businesses hibernation, adjusting your business to keep sales flowing and maximising any opportunities you can identify.   Above all, our mantra for this period is the classic saying – this too shall pass.  This is a saying we’ve been reminding our clients, colleagues and community of whenever the entire thing seems all-consuming or too much to handle.  By knowing that there is an end to this state of uncertainty, it allows us to prepare for the future.  When it has passed, don’t let your business be behind the curve while your competitors have used this sudden space to polish their products and services. Instead, use this time wisely by making a long-term recovery or focusing on a more immediate comeback by altering what you offer. Finally, if you’re one of the “lucky” businesses with a product or service that’s still accessible, remember to play the fortunate card that you’ve been dealt by investing in your advertising when it will have the most impact.  Remember, while we all have to stay at home right now, we don’t have to stay stagnant.  0:56 -- Which of these four camps does your business fall into?   4:10 -- How to ensure your business survives during coronavirus 5:29 -- Why brave marketing moves can pay off during a crisis 7:46 -- How to align your marketing with your customer’s current ‘energy’  10:17 -- Here’s how we’ve done this at Exposure Ninja For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode153/

In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.  We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.  The result? Businesses often create content that's either irrelevant or disengaging.  A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?  Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.  At worst, this could leave clients with an unhealthy interest in monitoring their client's campaigns. In turn, this could result in neglecting your business success.  Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time.  Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead.  And if you're still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here's how it made Tim feel:  "I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good" Enjoy! 4:48 What is the first biggest marketing waste of time? (No Focus Content)  5:40 How do people know if they are falling victim to this? (No Focus Content)  14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy.  19:00 How frequently should people be checking out their competitors?  20:00 Should I quit everything and focus all of my energy on my new business without testing?  23:50 How can you improve your e-commerce website's user experience?  31:30 Is selling online easy?  39:50 Are metrics trustworthy?  43:17 How important is it to follow marketing agencies advice?   52:00 Am I changing my campaign tactics too often?   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode152/

This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing.  Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).  In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year.  So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business.  Got a specific question you want answered? The time codes below will help you find what you are looking for. 2:55 What is Staffordshire University?  4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention?  8:10 How do you figure out the number of touches a lead touches before they decide to become a student? 11:25 What are you tracking? 14:21 What is your budget like?  16:30 Do you do retargeting?  20:00 You achieved a 76% decrease year on year, what were the key learnings for you?  23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent?  26:25 When you are testing different benefits, how many would you test against each other?  31:15 Successes and failures?  35:28 Has anything you've tested turned out to be amazing?  38:45 If you had an unlimited amount of budget what would you do?  40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode151/

This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.    You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.    But is your company tribe worthy?    You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.   Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element:    "People aren't just buying your brand, they are joining it."   2:44: What is Tribe PR 4:20: What is a tribe and are there any companies that already have tribes?  6:30: How would a business know if they have a tribe already?  7:48: "Is my brand cool enough?" Is this something every brand can do?  11:49: What's the first thing to do to start becoming a tribe worthy?  16:40: How do you ensure brand consistency? 22:55: How do you know your brand is going to resonate with customers?  26:39: How do you know if this stuff is working?  33:10 What are some of the successes and failures of the campaigns that you've run?  37:23 Is there anything that you've done where you've thought "they want to push this but I don't think it's going to work", then it's worked?  40:00 If you can pick only one marketing channel what would you pick?  40:50 If you had to annex Tribe PR in the next year, what would you do? 41:38 If you could go back and give yourself advice on day one of Tribe PR, what would it be?   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to  https://exposureninja.com/podcast/episode150/

In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.  David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?   We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right!  So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years.  2:30: When did you start the page and why?  5:30: Did you think it could get to a point where you could earn income from the page?  7:15: What does it look like on a daily basis managing a page with 1.2 million followers?   8:44: What have you learnt about posting frequency as you've built the page?  11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience?  12:35: What's more important, value or format?   14:00: As you were building the page did you start to feel pressure about creating new content? 16:40: What are the most effective growth strategies that you've come across in your journey so far? 19:41: How do you find the hashtags you use and do you have any tips?  22:30: What strategy do you use to promote other accounts?  25:14: How has your page been grown almost exclusively organically?   27:00: How did you align yourself so well with your target audience?  29:23: How will things change as Instagram starts to take away like?  30:20: Do you have an Instagram hacks?  34:38: What are some of the ways you can monetize your page?  36:06: How do you choose the relevant ads for your audience? 40:18: If three years ago David could see you today, what would he say?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/

In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business. Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget. Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business. Here is Tim to give you some golden rules for when you should not waste your money on Google ads. Here’s when you should NOT run Google ads – 2:13: When the numbers don’t make sense. 6:33: When your website SUCKS compared to competitors. 7:33: When you don't have a clear conversion goal. 8:42: If people aren’t searching for what you do. 9:34: If you are not committed to optimising and tracking things over time.

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud. From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo. What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign. 10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel. Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't. 3:39: Introduction - What is 10Web 3:35: How long has 10Web been going and what scale are you at now? 5:55: What is your main way of getting new customers? 7:00: Do you have a customer acquisition cost? 8:35: Facebook group strategy. 10:22: Is the Facebook group as important as your Email list? 12:05: On the Facebook group, how do you balance selling your product vs giving free advice? 13:17: Was there much trepidation before deciding to use AppSumo? 15:32: How did AppSumo help? 17:50: Disaster strategies 19:54: Winning strategies 23:00: Benefits of Video and YouTube 24:20: Quickfire questions

In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.  This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.  If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.  At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money.  This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days. 04:52 Tip 1 — Use credibility triggers  10:43 Tip 2 — Increase the appeal of your lure  15:59 Tip 3 — Answer your customer objections  17:41 Tip 4 — Make your call-to-action obvious You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to https://www.youtube.com/watch?v=660mr-0PvGQ For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/146/

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.  To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.  2:12: How important are images to a websites conversion rate? 5:20: Influencer marketing/ In house photography 7:43: Is good photography just for e-commerce websites?  10:06: Does having pictures of people build trust?  13:25: How does somebody know if they need new product photos 17:30: Are broader plainer images better or are lifestyle images with the use of models better?  27:35: What impact does product demonstration have?  32:30: What needs to be included in a demonstration video? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors. To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are: - Free training courses - Organic SEO - Social media presence. If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:  - 2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).  - 9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.   - 17:38 - Obsession with irrelevant things: Terminology  Competitors Technology Logo colours - 20:40 - Belief in miracles For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode#143

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..  Paid Facebook advertisements Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram   So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.    To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.    In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:  Generation - Collecting evidence Relevance - Comparing the evidence based on key features Stance - Decision about accuracy and ranking

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: How to build credibility and trust on your website to encourage interest  The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to selling How to enhance credibility without any prior experience/testimonials/credentials Tips for getting customers interested in your product How to build a lead generation tool that works for your brand The golden rules of developing a compelling call to action. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!) In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses. For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨 The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you! You'll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode139

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors  How to combine content marketing, organic and paid advertising to get new customers Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth Different types of ads: the importance of building up an in-house resource bank The importance of brand consistency when creating ads The importance of choosing the right type of content for your ads, e.g. images vs video The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content How to create a successful Facebook Ads funnel Landing pages vs content: where to drive customers for more conversions How to utilise your best content to generate traffic with commercial intent Reducing bounce rate: how to keep people on your site longer than they need to be For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn: How to A/B test your products and services to see which will perform best for your ad campaign.    How to identify which pages are going to offer your Facebook ads the best ROI.   Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials.    The best way to scale your Facebook ads to make sure you are getting your ad spend right.    The best tools and techniques to use when running Facebook ad campaigns.   How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.   The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.   The importance of brand story when it comes to creating great ads.    How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.   Examples of failed marketing campaigns and how you can avoid making the same mistakes.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137 *Note — We apologise for the sound disruption between the 2 and 3-minute marks.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.  Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search.  What Can You Expect to Learn About Increasing Your Rankings in This Episode? Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can be used to increase your rankings. Today you’ll learn:   The key industries that need to consider collaboration to secure authoritative and trustworthy content.   About fascinating case studies that demonstrate how collaborative content can transform your marketing efforts in a big way.   How experts go about creating authoritative content to bring your business the credibility it needs.    Why this kind of authoritative content is so important for increasing your search engine rankings.   How to use collaborative content to build website backlinks.   Techniques and methods to get the most value out of your experts when it comes to producing collaborative content.   About the benefits beyond simple marketing, from new product creation possibilities to enhancing the services you offer.   How to find the right kind of collaborators; collaborators that are going to help your business thrive.   Tips for understanding collaborative content budgets, how much to invest, and where to draw the line.   The best way to find collaborators that you need. Where to look and how to contact them.  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode136

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out: Why, despite new innovations in communication technology, you should still be using classic email for your business Expert tips on how to think about automated email marketing for better growth opportunities  How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be Best practices for sending follow up emails and how to make sure they get the right response The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales Techniques to use that support higher rates of invoice payment Why a personal style and persona is essential for engaging customers Wayne’s top tips and golden rules for crafting the best possible sales emails How to use emails to manage client expectations. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back! What can you expect to learn from this podcast episode?  Why you should write an eBook for your business How to use a book to acquire more customers, and better customers, too! How to optimise your author page and profile to establish authority  What you can do you improve your book’s sale page and drive up conversions Tips for writing titles, subtitles and product descriptions for your eBook Ways to think about what your readers want to better steer their decision-making process Dave’s key points on creating a compelling call to action Unique insight into Amazon marketplace heat-mapping and retinal tracking How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too! Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from! If you're hungry for more content like this, head over to Tim's personal YouTube channel and subscribe to his vlog. It's packed full of behind-the-scenes footage and awesome insights into the reality of growing a business, including the original vlog and inspiration for this podcast episode: PLAY A BIGGER GAME For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode133

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel work Breakdown: Key principles you need to successfully apply this sales funnel to your business   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: Who Yaro Starak is and how he makes money How to use a personal blog to build an organic, loyal audience for your business Why personality and storytelling is so important for building relationships with your audience/customers How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting Success vs Failure: Should people share the bad stuff too? Yaro's blogging strategy: - How often to post - How long each blog post should be - How to promote your blog posts - Social Media promotion strategy - What about keywords? - How to come up with new things to write about Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different? Do you have any examples of specific tests you ran at Airbnb and/or PayPal? How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised? Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic? As ever, huge thanks go to Tommy for joining us on the show and sharing his stories! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space! Here are some of the awesome things we cover in this episode: Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently? Amazon Reviews: How many do you need? What about review quality and sentiment? Product Descriptions: How long should they be? What about keywords? Should you embed images? Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products? Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete? Amazon Ads: Why are they a good idea? What sort of products work best? CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon? Does Amazon Ads impact organic listings? What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one? As always, HUGE thanks to Prabhat for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog! Here are some of the questions Tim puts to Alex during the show: What are Avocadu and Create and Go all about and how do you make money? Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition? Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened? How did you start to create posts that brought in traffic? What did you change? How do you choose what to write about? What are your current top traffic sources? Do you pay for traffic to either blog? How do you think about how much to spend? What have you experimented with that did/didn’t work? Massive thanks to Alex for joining us on the show. Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode: How to identify the best publications to get featured in How do you make sure your article topics match up with what your target publications are looking for How to effectively research your articles How to make sure your article aligns with your business AND the target publication Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications! Behind the scenes of one of her proudest features in Glassdoor How to maximise the number of articles you can publish for your business Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well. What can you expect to learn from this podcast episode? If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode! From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer! Here are some of the things we cover in this episode: How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame! How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!) How to decide how much resource to put behind your personal brand How to manage building your personal brand with other aspects of your business and personal life Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on Spend: How to decide how much budget to put behind building your audience Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out? Huge thanks to Tyler for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast. For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns. This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads. What can you expect to learn from this podcast episode? If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind. This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales. This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time. While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second. So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques. PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it! What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets. Here are some of the things we cover in this episode: Your business’s personality is super important - don’t be afraid to have one! Identifying your target audience: How can you start doing this? What does this allow you do to? Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer Brand Story: You might not think the little things are interesting, but your customers will Logo and Colour Scheme: How important are these REALLY? Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do? Price: How does price impact your brand? For show notes, head to https://exposureninja.com/episode123  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes first, the audience or the product? How to work out who your perfect audience is, and how deep to go on profiling them User Stories: What are they and why are they important? What might be a typical user story? Critical Success Factors: How do you identify them? Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable? Goal Setting: Setting goals for a product launch can be tough, how do you approach this? For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are some of the things we discuss: How to brand your business to stand out in your niche How to profile your target audience What sort of characteristics need to make up an audience profile How well do we really need to understand our target customer? How to design your brand to resonate with your ideal customer Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business! Here are some of the things we cover in this episode: John’s definition of good copy What sort of difference can good copy make on a website? Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button? John’s website copy sins that lead visitors NOT to convert Objection Handling: How to identify the main buyer objections when you’re writing your website copy Personality vs Sales: Getting the balance right in your copy Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad) Email: How to make sure your emails get read and discussions on the optimal email length John’s tips for becoming a better writer BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.   For show notes, head to https://exposureninja.com/episode120 While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader). If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business! What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC! Here are some of the things Tim asks the ladies during this episode: What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns) Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results! How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns How to effectively split-test your Google ads Other hints and tips for successful PPC campaign optimisation For show notes, head to https://exposureninja.com/episode119  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda. BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton! As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely. What can you expect to learn from this podcast episode? As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry! Here are some of the things we discuss: - Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’ - The fundamentals of SEO for small business owners and marketing managers - The little things that you can do to generate big results in SEO - How to best leverage your time when working on your SEO campaign - David vs Goliath: How smaller companies can take on the big boys in their industry - Kelvin’s top examples of companies successfully punching above their weight - Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change? For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin. Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.”   As another company with a fully remote workforce, we love the whole ethos and culture that Time Doctor has built, and their philosophy that people should be able to work whenever and wherever they want of is one that resonates really loudly with us at Exposure Ninja! What can you expect to learn from this podcast episode? Liam is an SEO beast and in this episode, we dive into the SEO strategies he has used for both Time Doctor and Staff.com. Here are some of the topics that we discuss:- How to position your business within a competitive niche - Successful marketing strategies for the best business growth - Onsite vs Offsite Content: Which is better for building brand visibility? - How having a sales approach to link building can help drive your SEO campaign forward - Using keywords to define blog topics and drive qualified traffic - How they got ranked no. 1 for the highly competitive search term ‘Virtual Assistant’ when they don’t even provide this as a service! (HINT: It’s all about E-A-T) - How to target customers at different stages in the sales funnel - How to use retargeting ads to complement your content marketing strategy - Why a long-term, indirect marketing strategy is better than a short-term, direct marketing strategy if you’re a service-based businessFor show notes, head to https://exposureninja.com/episode117. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.What can you expect to learn from this podcast? Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here are some of the topics that we discuss: Dixon’s involvement in bringing Majestic from bedroom to boardroom How brand ambassadors can benefit your business How to position your business for global success How to incentive brand ambassadors How to nurture relationships with key figures in the industry How to select which conferences and speaking gigs to take The importance of controlling your own data sources The time Majestic printed a 3D visualisation of the internet in space??? For show notes, head to https://exposureninja.com/episode116. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway? If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come. In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse. Britt’s team of Web Designers, Developers and Project Managers is responsible for designing and building Exposure Ninja’s hundreds of bespoke and high-converting websites for our clients. They deliver high-quality websites and lead generation template websites for businesses of all sizes and budgets, so, naturally, Britt has a thing or two to say on how to make this happen in the most cost and time-effective way possible! Listen as she runs through the entire website building process. Learn about each crucial piece of the puzzle and find out what really goes on behind the scenes during a typical website build: The website design exercise that prevents your new website from under-performing The secret to never going over-budget The time-saving and stress-eliminating tools to use to make giving feedback on your new website design as easy as a couple of clicks The questions your website design company SHOULD be asking before they lift a finger How to avoid your new website being a total dud. For show notes, head to https://exposureninja.com/episode115. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories. With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI). One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI - not by working in the industry, but by working on this campaign! We’re super proud of her knowledge and the team’s hard work on this extremely successful campaign. Grab a cuppa and enjoy the show! For show notes, head to https://exposureninja.com/episode114. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you. On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too! We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen! For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T? You can always contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!For show notes, head to https://exposureninja.com/episode113. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite! This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!! The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through what he did to achieve this reduction so you can replicate it for your own ad campaigns. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode112

In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns. This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales! Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing. This is a super interesting strategy that came about through Nic’s experience working on marketing bricks and mortar stores. Fair warning, things get a little technical in places but we know you’re all switched on and will be able to keep up and grab those takeaways for your own marketing campaigns! As always, let us know what you think, you can contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode111

We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves! For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business! In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias. Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel. We hope you enjoy this episode and don't forget to let us know what you think by leaving us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever! Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month! In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live TV. This is a super interesting episode, covering every aspect of Scrub Daddy's marketing including social media, video advertising, and their overall approach to brand building — tonnes of takeaways in this episode, so pull up a chair and enjoy!