This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can improve your email performance. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=WPkxWn69_Ls Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/157/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 <a href= "https://expos

In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja's Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Watch this as a video instead https://exposure.ninja/extra-38 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-038/ Get a FREE copy of How To Get To The Top of Google <a

Picture this: You’re trying to launch your new marketing strategy and you’ve hit a brick wall. Everyone has an opinion and there are loads of last-minute changes. You wanted everyone to be involved, but not like this! You feel alone.  Isolated. Today, I’m going to share how you can avoid this scenario and get buy-in from the wider business right from the start.   Watch this as a video instead: https://www.youtube.com/watch?v=YmxJof30gbc Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/300/ Download our eBook @ <a href= "https://exposureninja.com/you

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy! Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so? A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality. These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t. Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.<

In this episode, Tim and Jess are joined by Dale Davies (Exposure Ninja's Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024. Watch this as a video instead https://exposure.ninja/extra-37 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-037/ Get a FREE copy of How To Get To The Top of Google <p

Download the playbook @ https://exposure.ninja/law At Exposure Ninja, the team and I have won a ton of awards for our law firm marketing strategies. How?  By driving leads, sales and new business to them through their websites and other marketing channels. Today, I’m going to share what I’ve learned working with legal clients over the years. I’ll also share some key insights from our shiny new law firm digital marketing playbook. If you’re a law firm or lawyer who wants to get more clients through digital marketing, then this video is for you.  Actually, it's for anyone who wants to get better at marketing.   Watch this as

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate our content playbook. Enjoy! Learn the website sales funnel strategy we used to triple a client's traffic in one year and reduce their Google ads cost-per-lead by 73%. We’ll talk you through the whole strategy, share examples, and explain how you can apply this strategy to your business. Watch the video instead: https://www.youtube.com/watch?v=X_lcgqBwjLE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/252/ Download our eBook @ https://

This past month was the Exposure Ninja podcast's 7th birthday. To celebrate, the team and I are planning to do some podcast optimisation, but we need your help. We've put together a short poll to ask you what you enjoy most about the podcast (and what you don't). If you could spare sixty seconds to answer it, you'll not only be helping us, but you'll also be influencing the type of content we create for YOU in the future. Here's the poll: https://exposure.ninja/podcastpoll Thanks, Tim CK (and the team)    

In this episode, Tim and Jess as they're joined by special guest, Luke Nicholson, Exposure Ninja's Head of Content Marketing, to talk about how to do powerful, high-ROI content marketing in 2024. Watch this as a video instead https://exposure.ninja/extra-036 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-036/ Get a FREE copy of How To Get To The Top of Google</em

Marketing a B2B company is one of the most fun jobs you can have as a marketer. No, really. Most of my all-time favourite campaigns have been with B2B brands. Firstly, because many B2B businesses have so many opportunities to do great digital marketing. Secondly, because there are infinite ways B2B businesses can stand out in their niche. And thirdly, because lots of your B2B competitors aren’t using digital marketing as well as they could be. There’s so much room for growth in many B2B marketing strategies – you just need to think outside the box. In today’s podcast, I explore the different ways B2B businesses can harness the power of digital marketing in ways that really work.    Watch this as a video instead: https://www.youtube.com/watch?v=rz5jF12guyY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/298/</p

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate Masterclass' SEO success story. Enjoy! This SEO strategy is used by some of the world’s top websites to drive millions and even tens of millions of visitors to their sites every month. It’s also evergreen, meaning you do it once and it can earn new traffic for years. We use this strategy for our clients too and it can be a fantastic source of business when it’s done right. It works really well in competitive spaces where you might be otherwise struggling to rank for the most competitive keywords. But rather than just explain it to you, what we thought we’d do is show you how Masterclass is using it to drive more than $7 million worth of traffic to their site every month. Watch the video instead: <a href= "https://www.youtube.com/watch?v=Jl-O0p2fcBM" target="_blank" rel=

In this episode, Tim, Jess, and special guest Andrew Miles talk about the AI tools your marketing and sales teams (probably) aren't using yet. Watch this as a video instead https://exposure.ninja/extra-035 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-035/ Get a FREE copy of How To Get To The Top of Google <a href="https://exposureninja.com/your-google-book/" target= "_blank

In this episode, Tim and Jess deep dive into how you can earn hundreds of leads per month for your business in 2024. Watch this as a video instead: https://www.youtube.com/watch?v=waQkkI9QAto Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-034/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Do B2B Marketing That DOMINATES in 2024 - <a href= "https://exposureninja.co

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to plan a website for next year. Enjoy! Building a new website from scratch or thinking about refreshing your existing website? You’ve come to the right place! But, where do you start? (Hint – you don’t start with the design!) In this episode, we talk you through 5 key steps to build the perfect foundation for your website: Website Structure Conversion SEO Content Planning Wireframing Watch the video instead: https://www.youtube.com/watch?v=KuzySg7_Q7Y Get a FREE review of your website @ https://exposureninja.com/r

In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES i

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy! Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind? There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it. To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false. For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients. But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw

Learn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year. Watch this as a video instead: https://youtu.be/oco5wXP8tRE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/297/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… STEAL th

Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONL

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: <a href= "https://www.youtube.com/watch?v=nECEzogI8Gs" target="_blank" rel= "noope

Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Le

Trying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need to create a great marketing strategy before, during and after launch.  In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone. Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/296/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <p dir="ltr" role="

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Link Building For “Boring” Businesses <a href= "https://exposureninja.com/

Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will

Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well.  New ad formats, like Performance Max, have appeared and you’re not getting the same results.  But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.  So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.   Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… <li dir

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: <a href= "https://www.youtube.c

In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https:/

Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond.  You’re sure to learn something new.   Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways

In this episode, Tim and Jess t dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https://exposureninja.com/podcast/264/" target="_blank" rel="noopener"

There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).   Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ <a href= "https://exposureninja.com/podcast/293

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode: Personalization: Segment your emails for relevant messages. Build a relationship: Engage with informal, personal language and provide value. Create desire and remove fear: Address objections through indoctrination sequences. Make offers with urgency: Encourage action with specific, time-sensitive offers. Automate: Save time and focus on strategic tasks. Tune in for more insights. Watch the video instead: <a href= "https://www.youtube.com/watc

In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https://exposureninja.com/podc

Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.   Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ <li d

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ <a href= "https:

In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href= "https://exposureninja.com/podcast

Marketing a service-based business is a bit different from marketing a product-based one.  You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can.  And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.   Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ <a href= "https://expos

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year.  Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposur

If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Black Friday Marketing Tips ANY Business Ca

Are you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher.  There are common mistakes you might be making.  Mistakes that even some massive brands make.  eCommerce, service business, SaaS...everyone.  But, it doesn't have to stay like this. You can regain those conversions or smash through that ceiling.  In today's podcast, I cover the most common problems I see with conversion rate optimisation and show you how to fix them.  Watch this as a video instead: https://youtu.be/MvOIYiJFUfI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposuren

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time. Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all. This is why keyword research is so important. If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully. You can watch Tim go through the entire process in this video: <a href= "https://www.youtube.com/watch?v=VBAqcWsqcOk" target="_blank"

Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news.  Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie <a href="https://e

2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year.  Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching Your Keyword Researching Your Competition Researching Citable Content Choosing a Catchy Title Structuring and Writing Choosing a CTA Optimising Your Metadata And there are 2 bonus tips in there too. Here's the video Tim mentions about writing perfect* metadata too: <a href= "https://www.youtub

Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-023/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) L

SEO takes time.  I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA.  Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level.    Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales. In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months. How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns. You can use this podcast as a traffic planning exercise for your dig

Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-022/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Marketers Can Learn from the Barbie Movie The Importance of PPC in an AI Search World</

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.    Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ http

Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers. Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-021/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <li

Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-020/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World - https://exposureninja.com/pod

With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.  But how can you compete when everyone can make ads using AI?  I’m here to explain how you can create the best online ads, with or without AI.  In today’s episode, I talk about: The main ways PPC can help you get more traffic How AI will impact PPC How to make the best ads and stand out against AI-generated ones   Watch this as a video instead: https://www.youtube.com/watch?v=aLhaGDcqbKI Get a FREE review of your website @ <

Join Jess and Dale as they talk about Threads, the Meta-owned app that's hit 100 million users in only five days and might give Twitter some healthy competition.  Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-019/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital PR is the FUTURE of Search – <a href= "https://exposureninja.com/podcast/284/" target="_

Today we're joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the team at Exposure Ninja predict for the app’s future. Watch this as a video instead: https://www.youtube.com/watch?v=9qAch3NmF00 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/285/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x Your Leads

Join Tim and Jess as they discuss the huge news about YouTube's billion-dollar ads blunder, Twitter's rate limit, Meta's new Threads app and how people are using Bing Chat now the AI hype has calmed down.  Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-018/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How “Normal” Businesses Can Grow Using YouTube Create Content That Gets EXPLOSIVE Results

Join Tim and Dale as they talk about the high marketing potential of using YouTube to promote your business, plus the latest big marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=hepDlwZGmEE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-017/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Why Digital

With big changes to the way Google Search works, we’re going to be looking at different ways to market businesses. One of those ways is using digital PR. Watch this as a video instead: https://www.youtube.com/watch?v=kCGWRr5KrL8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/284/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Brand Positioning Will 10x

Join Tim and Jess as they discuss how to do pride marketing for your business the right way, as well as cover the biggest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-016/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https://exposureninja.com/podcast/extra-015/" target="_bla

Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-015/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https:

Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this podcast.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/283/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Convert the 90% of Website Traffic That Gets Away – https://exposureninja.com/podcast/275/ How To Design the Perfect Buyer Persona – https://exposureninja.com/podcast/242/ Steal This $7M SEO Stra

Tim and Jess explain why Digital PR is going to increase in importance in Google's new Search Generative Experience search results. Watch the podcast instead: https://www.youtube.com/watch?v=CbNUjTrTFGo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-014/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https://exposureninja.com/podc

Want to take your AI marketing to the next level? Learn how to write great prompts and see them in action in this podcast.  Watch the podcast instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/282/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search is HERE. Here’s How It Works – https://exposureninja.com/podcast/extra-013/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing – https://e

Tim and Jess examine Google's Search Generative Experience, Google's new AI-infused search results, and the future of SEO. Watch the podcast instead: https://www.youtube.com/watch?v=W3wYWC7zzVY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-013/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… <a href="https://exposureninja.com/podcast/272/" target="_blank"

Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster. Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/281/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Hub

Tim and Jess are back once again for another Podcast Extra. This week, they’re talking about: Meta might be releasing a Twitter-like competitor The state of Montana is banning TikTok Google has started to promote their generative AI ads tools Google has made an update about Topical Authority. If you prefer, you can WATCH the podcast instead: https://www.youtube.com/watch?v=R6KyyJqKnqM And if you haven’t seen it yet, you can watch Tim’s latest video here: https://www.youtube.com/watch?v=R6KyyJqKnqM Get the show notes @ https://exposureninja.com/podcast/extra-012/ Get a FREE review of your website @ https://exp

Huge changes are coming to Google search results. Here are some ways that marketers can keep up with the changes.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/280 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Does Google HATE AI Content? https://exposureninja.com/podcast/277/ AI Search is About to STEAL 40% of Your TRAFFIC https://exposureninja.com/podcast/276/ Beginner’s Guide

Tim and Jess are back once again for another Podcast Extra, talking about: Upcoming AI changes to Google Search How Meta is integrating AI with their ads platform How ChatGPT works when it can browse the web. Get the show notes @ https://exposureninja.com/podcast/extra-011/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

AO is an eCommerce powerhouse…but is there trouble in paradise? We explore their drop in rankings and how they can fix it.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/279 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/ Everything You Need to Know about Content Marketing: https://exposureninja.com/podcast/274/ How To Market a ‘Boring’ Business: <a href= "https://exposureninja.com/podcast/273/" target="_blank"

Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/278 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… DON’T COPY HelloFresh’s Marketing Strategy https://exposureninja.com/podcast/263/ STEAL Gymshark’s £1B Marketing Strategy https://exposureninja.com/podcast/257/ 5 Lessons from lululemon’s Digital Marketing Strategy https:

Google has been flip-flopping back and forth when it comes to their stance on AI. Will you get penalised if you use AI, or are Google all for it? We have the answer for you. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/276/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy… AI Search is About to STEAL 40% of Your TRAFFIC (#276): https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing (#272): <a href= "https://exposureninja.com/podcast/272/" target="_blank" rel= "noope

Want to convert more leads? Follow these 4 steps to help you convert more of that fence-sitting bottom of funnel traffic.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/275/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... #272: Beginner’s Guide to AI Marketing #269: The ONLY Digital Marketing Strategy You’ll Ever Need <a href="https://exposureninja.com/podcast/266/" target="

Learn how to use content marketing to promote your business and smash past your business and marketing goals.  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/274/    Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How Content Marketing Works in 2023 (#262) Copy the Content Strategy Behind a $33M SaaS Exit (#256) How

Today we breakdown 4 areas of marketing you can use to get the results you want for your business, no matter how “boring”. Get the show notes @ https://exposureninja.com/podcast/273/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

AI is totally revolutionising the way us marketers do our jobs. Learn the basics of AI marketing and how to use it to make your job easier.  Get the show notes @ https://exposureninja.com/podcast/272/   Get a FREE review of your website @ https://exposureninja.com/rpod/review/   Download our eBook @ https://exposureninja.com/your-google-book/  

Set yourself up for success and avoid these common mistakes in your marketing. Get the show notes @ https://exposureninja.com/podcast/271/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Use our years of expertise to help you build your perfect digital marketing strategy quickly. We’ve done the hard work so you don’t have to! Get the show notes @ https://exposureninja.com/podcast/270/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

No marketing strategy works without these five NINJA elements. With these fundamentals in place your marketing strategy will be water-tight. Get the show notes @ https://exposureninja.com/podcast/269/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss Google's Bard AI, as well as their regular "Marketing Lesson of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-010/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss brands who are winning in the cost of living crisis, why DeadHappy should have killed a recent ad campaign, what the Yandex leak means for marketers as well as their regular segments. Get the show notes @ https://exposureninja.com/podcast/extra-009/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

AI can be a powerful marketing tool if you use it correctly. Find out how to make the most of Chat GPT in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/268/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tim and Jess discuss why your marketing should focus on what you have, not what you haven't, as well as their regular "Brand of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-008/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Is your digital marketing strategy underperforming? Join Tim and Jess as they talk about how you can fix your "marketing machine". They also touch upon recent developments in AI in digital marketing, including how Google's stance has possibly changed. Get the show notes @ https://exposureninja.com/podcast/extra-007/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Stuck on if an in-house marketer or marketing agency is right for your business? In this podcast we explore the pros and cons of both options. Get the show notes @ https://exposureninja.com/podcast/267/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Watch the video recording instead @ https://www.youtube.com/watch?v=u6-mHq9iO1o Get the show notes @ https://exposureninja.com/podcast/extra-006/ Learn more about Google Analytics 4 @ https://exposureninja.com/blog/google-analytics-4/ Book a Google Analytics 4 consultation call @ https://calendly.com/d/gqx-tvt-gdf/ga4-consultancy Get a FREE review of your website @ https://exposureninja.com/rpod/review/  

Tim and Jess talk about how they'd market a new business in 2023, as well as discuss their Brand of the Week, Marketing Lesson of the Week, and Marketing Fail of the week. Watch the video recording instead @ https://www.youtube.com/watch?v=bBewjQ1CIag Get the show notes @ https://exposureninja.com/podcast/extra-005/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Struggling to keep up with all your marketing tasks? Here’s what you should be prioritising in 2023.   Get the show notes & watch the video @ https://exposureninja.com/podcast/266/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Maybe hype, maybe not, but ChatGPT spells the end for Google. Or does it? In this episode, Jess and Tim discuss OpenAI's latest mind-blowing release, ChatGPT, and the WORLD-CHANGING impact it could have. Watch the video recording instead @ https://www.youtube.com/watch?v=fp8gKCYqgoY Get the show notes @ https://exposureninja.com/podcast/extra-004/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Want to build a next level eCommerce strategy in 2023? Listen. To. This. Podcast Get the show notes @ https://exposureninja.com/podcast/265/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Elon Musk wants Twitter to be the next YouTube. FTX is Enron for Web 3.0. What a week. There's much to discuss in this week's Podcast Extra. Join us. Watch the video recording instead @ https://www.youtube.com/watch?v=-f077L_uWAI Get the show notes @ https://exposureninja.com/podcast/extra-003/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Tired of cold-calling potential clients? Make your leads come to you using these 6 lead-generation strategies. Get the show notes @ https://exposureninja.com/podcast/264/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023? That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival. Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4 Get the show notes @ https://exposureninja.com/podcast/extra-002/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/</a

HelloFresh is growing fast - how are they doing it? Marketing segmentation, influencer marketing and content marketing are just some of the ways this meal delivery kit brand is dominating the industry. But there are plenty of ways HelloFresh could be marketing the business even better. Get the show notes @ https://exposureninja.com/podcast/263/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Struggling to create content for all your platforms?  Learn how to create content for every platform and save time in the process. There’s no catch, we promise! Get the show notes @ https://exposureninja.com/podcast/262/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

This is new. This is a new podcast format. We're trying something different, an alternate podcast format that's a bit more conversational. We're going to try this for a few weeks. If you love it, let us know and we'll keep doing them. If you don't let me know that too. I hope you enjoy it. Get the show notes @ https://exposureninja.com/podcast/extra-001/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Every week I see 100s of landing pages letting conversions slip through their fingers. And it's so easy to fix. In this podcast, I break down the components of the perfect landing page so that your landing pages convert 10x higher. Get the show notes @ https://exposureninja.com/podcast/261/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Will AI content take over? Is it getting harder to rank on Google? Will 2023 finally be the year of voice search?  Today’s podcast answers all those SEO questions and more. Get the show notes @ https://exposureninja.com/podcast/260/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Figma sold to Adobe for a massive $20 Billion. But how did it get there? Find out exactly how Figma rose to be one of the most popular design platforms in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/259/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it. Get the show notes @ https://exposureninja.com/podcast/258/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Gymshark used to rely on influencer marketing to promote their gym wear, but things have changed. They’re now driving 4.5 million organic search visits every month through search engine optimisation alone. So what’s their strategy? That’s exactly what this podcast is all about. Get the show notes @ https://exposureninja.com/podcast/257/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Learn the three marketing strategies we used to help a SaaS business reach a $33 million exit. Get the show notes @ https://exposureninja.com/podcast/256/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Learn the award winning strategy that resulted in a 146% increase in leads for a local law firm. Get the show notes @ https://exposureninja.com/podcast/255/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/</spa

Today we debunk some of the biggest marketing myths that are harming your business’ growth. Get the show notes @ https://exposureninja.com/podcast/254/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/

Google has announced possibly the biggest algorithm update since the Medic Update. Listen in to find out what it is and what you need to do about it. Blogs mentioned in the episode: Everything We Know about the Helpful Content Update (So Far) https://exposureninja.com/blog/helpful-content-update/ What Is the Medic Algorithm Update?https://exposureninja.com/blog/what-is-medic-algorithm-update/ What is E-A-T? (and Why It’s SO Important for SEO) https://exposureninja.com/blog/what-is-eat/ Get the show notes @ https://exposureninja.com/podcast/253/

Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%. Get the show notes @ https://exposureninja.com/podcast/252  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

Videos make up 82% of all consumer internet usage.  In today’s podcast, we share the strategy we use to get 1,492 leads from video. Get the show notes @ https://exposureninja.com/podcast/251  Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book

Learn how to speak your customer’s language and increase leads and sales in the process in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/250/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/

Brand building is important. But, most digital brand building doesn't work. But I've found a better way. I call it IBBR. Listen along to find out what it is (and how you can use it). Get the show notes @ https://exposureninja.com/podcast/249/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

Today’s podcast breaks down SHEIN’s marketing strategy, and how they have become the largest fast fashion brand in the world. Get the show notes @ https://exposureninja.com/podcast/248/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results Get the show notes @ https://exposureninja.com/podcast/247/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Today we're going to analyse your competitor's PPC ads in three key areas.  Firstly, their targeting.  Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https

This SEO strategy is used by some of the world's top websites to drive millions and even tens of millions of visitors to their site every month. It's also evergreen, meaning you do it once and it can be earning new traffic for years. Get the show notes @ https://exposureninja.com/podcast/245/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility.  Learn how to give your guest posts the best chance of getting published in today’s podcast Get the show notes @ https://exposureninja.com/podcast/244/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years After the Crisis </

Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona? Today’s podcast teaches you exactly how. Get the show notes @ https://exposureninja.com/podcast/242/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/

Learn how you can replicate our award-winning success for your PPC campaign. Get the show notes @ https://exposureninja.com/podcast/241/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/  

Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!) Get the show notes @ https://exposureninja.com/podcast/240 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

Worried about choosing a web development agency? We talk you through some of the red flags to look out for, and what makes a good agency. Get the show notes @ https://exposureninja.com/podcast/239 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

Airbnb has done some epic marketing over the years, resulting in a $47 billion valuation in 2020. We've got some fantastic lessons for you in today’s podcast - even if you're in a business that looks nothing like Airbnb. Get the show notes @ https://exposureninja.com/podcast/238 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

In today’s podcast, we're going to be comparing the best SEO and digital marketing tools and software out there in 2022. Get the show notes @ https://exposureninja.com/podcast/237 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube

We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. Get the show notes @ https://exposureninja.com/podcast/236 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

In today’s podcast, we cover everything you need to know about creating content that ranks #1 on Google. Get the show notes @ https://exposureninja.com/podcast/235 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Today’s podcast explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Get the show notes @ https://exposureninja.com/podcast/234 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Register for a free ticket: https://exposureninja.com/dominate/ Join us on March 25th for Dominate 2022, a revenue-increasing digital marketing event. Dominate 2022 Schedule 09:00 - Welcome 09:10 - From $562 to $3.41 Million Sales per Month (Behind-the-scenes of three life-changing SEO campaigns) 10:15 - How High Performing Websites Make Visitors Buy 11:30 - Digital Marketing for "Boring" Businesses (Roundtable Discussion) 12:05 - How to Get Featured by Well-Respected Websites (Without Sending a Penny) 13:10 - How to Workshop Your Landing Pages to Sell More 14:15 - How To Create a Digital Marketing Strategy in 2022  (Roundtable Discussion) 14:50 - How To Spy on Your Competitor’s Digital Marketing 15:55 - Lessons Learned from the Fastest-Growing Businesses

Should you ever buy backlinks? If only this question had a straightforward answer… In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are. Get the show notes @ https://exposureninja.com/podcast/232 Get a FREE review of your website @ https://exposureninja.com/rpod/review/  

This week’s podcast aims to help you find the perfect blog topics to help you get more traffic, leads and sales. We cover; How to see what’s working well for you How to see what’s working well for your competitors How to identify your audience’s pain points How to pick the best content ideas Get the show notes @ https://exposureninja.com/podcast/231 Get a FREE review o

Today’s podcast walks you through a keyword research process that you can use to find and rank for the most profitable keywords Try Semrush for FREE: https://thankyouninjas.com/ Get the show notes @ https://exposureninja.com/podcast/230 Get a FREE review of your website @ <a href="https://exposureninja.com/rp

This step-by-step guide will help you identify your competitors online, as well as teach you how to take a sneak peek at some of their analytics to help you overtake them on Google. Get the show notes @ https://exposureninja.com/podcast/229 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube

Our recent Marketing ROI Survey revealed that 80% of businesses get no leads from their blogs. Today’s podcast aims to fix that, so if you’re struggling to get leads and sales from your blog, this is the podcast for you. Get the show notes @ https://exposureninja.com/podcast/228 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube    

Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021. Get the show notes @ https://exposureninja.com/podcast/227 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ht

This week’s podcast covers the top ways you can get the most value from your customers right from the start, and how to keep them coming back. Get the show notes @ https://exposureninja.com/podcast/226 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube    

In this podcast, we're going to be doing a roundup of traffic strategies that still work - that you can rely on to bring you traffic over the next 12 months.   Download our eBook https://exposureninja.com/youtube/ Get the show notes @ https://exposureninja.com/podcast/225 Get a FREE review of your website @ https://exposureninja.com/rpod/review/

BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community. But how did they achieve this? This podcast takes a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Get the show notes @ https://exposureninja.com/podcast/224 Get a FREE review of your website @ https://exposureninja.com/review/

Direct to consumer mattress companies are popping up everywhere. So how do you win in a space like this? We look for the answers in Simba’s digital marketing strategy, focusing on: Simba’s Website & SEO Simba’s Marketing Simba’s PPC Simba’s Paid and Organic Social Media Get the show notes @ https://exposureninja.com/podcast/223 Get a FREE review of your website @ https://exposureninja.com/review/

If you’ve spent any time researching eCommerce platforms, you would have heard of Shopify and WooCommerce, two of the biggest contenders in the eCommerce platform space. But what’s the difference? And most importantly, which one will suit you and your eCommerce business best? Get the show notes @ https://exposureninja.com/podcast/222 Get a FREE review of your website @ https://exposureninja.com/review/

From great headlines, to scarcity tactics, to meaningful specifics, this podcast covers a variety of ways you can spice up your website copy. Get the show notes @ https://exposureninja.com/podcast/221 Get a FREE review of your website @ https://exposureninja.com/review/

Getting backlinks to your site isn’t as simple as just posting content and hoping someone links back to you - if only it were that easy!  Today’s podcast covers 17 different ways to get high-quality backlinks. Get the show notes @ https://exposureninja.com/podcast/220 Get a FREE review of your website @ https://exposureninja.com/review/

Whether you’re new to Shopify, or you’re just looking to build on your skills, this podcast is jam-packed full of info to help you improve your Shopify SEO. Get the show notes @ https://exposureninja.com/podcast/219 Get a FREE review of your website @ https://exposureninja.com/review/

In today’s podcast, we take a look at how Kylie Cosmetics came to be the colossal success it is today as well as diving into where Kylie Cosmetics falls down as a brand. Get the show notes @ https://exposureninja.com/podcast/218 Get a FREE review of your website @ https://exposureninja.com/review/

In today’s podcast, we give you 3 actionable ways to supercharge your content and increase lead generation. Get the show notes @ https://exposureninja.com/podcast/217 Get a FREE review of your website @ https://exposureninja.com/review/

Are you looking to build a new website or update your existing site? Today, we talk you through 5 key steps to build the perfect foundation for your website; Website Structure Conversion SEO Content Planning Wireframing Get the show notes @ https://exposureninja.com/podcast/216     <span sty

In this week’s Digital Marketing Deep Dive, Head Ninja Tim takes a look at Tesla’s $0 marketing strategy, (well, nearly $0) and even finds some ways you can replicate it. Get the show notes @ https://exposureninja.com/podcast/215 Get a FREE review of your website @ https://exposureninja.com/review/

In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion. Get the show notes @ https://exposureninja.com/podcast/214/ Get a FREE review of your website https://exposureninja.com/review/

In today’s podcast, Tim explains how to diversify your marketing strategy, including: Traffic buckets How much you should diversify Alternative traffic sources Action Steps Get the show notes @ https://exposureninja.com/podcast/213/ Get a FREE review of your website https://exposureninja.com/review/

Is your lead magnet not getting the sign-ups it used to? Our Head Ninja Tim breaks down 5 lead magnet ideas that anyone can profit from Get the show notes @ https://exposureninja.com/podcast/212/ Get a FREE review of your website https://exposureninja.com/review/    

Learn 5 lessons from Grenade.com's explosive digital marketing strategy. See the show notes ➡ https://exposureninja.com/podcast/211/. Request a review of your website ➡ https://exposureninja.com/review/

In this episode, our Head Ninja Tim offers 5 practical tips to lower your cart and checkout abandonment rate. We go over a number of solutions to these common shopping obstacles that lead to abandonment: The “I’m just browsing” crowd Unexpected costs at checkout  Forcing shoppers to create accounts Lack of credibility Lack of payment options Get the show notes @ https://exposureninja.com/podcast/2010/  Get a

Join us as our Head Ninja Tim takes a deep dive into Monday.com’s digital marketing strategy and breaks down their tactics for standing out from the competition. We focus on four areas: Positioning and messaging Website conversion flow Traffic Areas of improvement As always, we’re giving you a rundown of actionable steps from Monday.com’s strategy that you can apply to your campaigns.

By taking a more surgical approach to content marketing, you can create KILLER content that beats your competitors. Join us as our Head Ninja Tim breaks down three steps of a basic content marketing strategy. Research Production Promotion Get the show notes @ https://exposureninja.com/podcast/208/  Get a FREE review of your website https://exposureninja.com/review/

Converting email subscribers into sales is something many business owners and marketers think happens naturally. But the truth is that your subscribers still need a gentle nudge — a little reminder to get them to make a purchase decision. Join us in this episode as Head Ninja Tim shows you how to turn your email subscribers into automated sales consistently.  Get the show notes @ https://exposureninja.com/podcast/207/  Get a FREE review of your website https://exposureninja.com/review/

Our Head Ninja Tim breaks down Huel’s digital marketing strategy and explains the tactics they used to carve a niche in the saturated protein and fitness supplement industry.  This time around, we’re focusing on five key areas.  Their positioning and messaging Their website Their traffic strategy Their search visibility Their email marketing strategy Get the show notes @ https://exposureninja.com/podcast/206/

In this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021: #1: B2B Positioning and Audience Targeting #2: B2B SEO #3: B2B Social Media Marketing #4: B2B Video Marketing #5: B2B Content Marketing #6: B2B PPC Advertising #7: B2B Email Marketing  <span style="font-weigh

Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online.  We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ <a href="https://exposureninja.com/p

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are:  Message Market Method Get the full scope of our PPC strategy by listening to the episode! Get the show notes @ https://exposureninja.com/podcast/203/ Get a FREE review of your website https://exposurenin

We’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content.  We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.   <span style= "fo

Whether you're growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business.  Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each. Get the show notes @ https://exposureninja.com/podcast/201/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposureninja.com/podcast/199/ Get a FREE review of your website https://exposureninja.com/review/

In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/

If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the show notes @ https://exposureninja.com/podcast/197/ Get a FREE review of your website https://exposureninja.com/review/

Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureninja.com/review/

Put on your thinking cap because this one involves some maths.  In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels.  Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue. Get the show notes @ https://exposureninja.com/podcast/194/ Get a FREE review of your website https://exposureninja.com/review/

We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. Get the show notes @ https://exposureninja.com/podcast/193/ Get a FREE review of your w

Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage.  These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a FREE review of your website https://exposureninja.com/review/  

If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your website https://exposureninja.com/review/

If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so.   Get the show notes @ https://exposureninja.com/podcast/190/ Get a free review of your website https://exposureninja.com/review/  

If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189/ Get a free review of your website https://exposureninja.com/review/

Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exposureninja.com/review/

Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https://exposureninja.com/review/  

Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https://exposureninja.com/podcast/186/ Get a free review of your website https://exposureninja.com/review/

Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of this core vitals update in May 2021. Get the show notes @ https://exposureninja.com/podcast/185/ Get a free review of your website https://exposureninja.com/review/

Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business. Get the show notes @ https://exposureninja.com/podcast/184/ Get a free review of your website @ https://exposureninja.com/review/

Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well.  In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business. Get the show notes @ https://exposureninja.com/podcast/183/ Get a free review of your website https://exposureninja.com/review/

Learn how to create the perfect website sales funnel and increase your website’s sales.  In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ https://exposureninja.com/podcast/182/ Get a free review of your website https://exposureninja.com/review/

Learn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get a free review of your website https://exposureninja.com/review/

Learn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions.  In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of your website -https://exposureninja.com/review/

Learn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ https://exposureninja.com/podcast/179/ Get a free review of your website https://exposureninja.com/review/

Learn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review @ https://exposureninja.com/review/

Learn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel should look like

Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast/176/ Get a free review of your website and marketing: https://exposureninja.com/review/

Learn how to write amazing copy for your website that earns you more leads and sales. Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day. BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win Get the show notes @ https://exposureninja.com/podcast/175/ Get a free review of your website https://exposureninja.com/review/  

Learn how to create landing pages which always convert well using our CLOSER framework. Every day we build new landing pages for our clients, some of which convert as high as 43%. In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients. Get the show notes @ https://exposureninja.com/podcast/174/ Get a free review of your website @ https://exposureninja.com/review/

Need to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.

PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets.

There are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.

In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and check whether you're doing all six.

In today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.

In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November. Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads.

Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew has exploded over the last five years and one company at the forefront of that explosion is Bizzy Coffee. Bizzy Coffee sell online and instore, they can be found in hundreds of retails around the US, but in today's podcast, we learn about how Bizzy, and their CEO, Alex French, generate traffic via Amazon that they turn into repeat customers. In the podcast, we talk about: 💡 How Bizzy uses Amazon to earn new customers<

In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.

Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage

Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ https://exposureninja.com/review/

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to. In the episode, Tim and Ali discuss: 02:13 — Why Ali became a digital marketing manager 03:05 — Do marketing managers need to be academically qualified? 04:28 — What are the challenges a marketing manager should expect? 07:23 — What skills or qualities should someone hiring a marketing manager look for?

Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.  As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.  So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?  We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success. 

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.  Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.  In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.  The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.  Want to find out why Steve chose the phrases he targeted? How

Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands? This podcast answers all of your questions about colour.  Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate.  As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind.  From busting common colour myths to cringing at cultural faux pas', this episode i

Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.  On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.  Why are we speaking about this now?  Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.  Indeed, research can help you to shift your brand voice.  Even a tweak as small

Sanjay Sauldie is an established digital marketing consultant, director of the European Internet Marketing Institute, EIMIA, CEO of his self-titled consulting agency, Sauldie, and the proud winner of digital marketing's Oscar equivalent, the Golden Web Award. These — and various other honours from his homeland — are what makes Sanjay one of the most sought after digitalisation experts.  When asked to describe himself, Sanjay says he's someone who tries to work with great heart despite the technical nature of his role. By removing ego, buzzwords and false promises from his work, Sanjay repeatedly delights his clients with his "surprise" success — sometimes even m

We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked.  With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns.  So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers.  Should we write emails like a mass broadcast, for example? Or l

Larry Ludwig's approach to blog success is simple – make sure you add value to your readers.  In many ways, Larry takes a traditional approach to advertising, treating his online blog like a magazine. During our chat, Larry explains how his content process mirrors that of an editorial office where topics are discussed at length and planned ahead of time, month by month.  This in-depth content approach has served Larry well.  As the former owner of Investor Junkie, Larry built his personal finance blog from scratch, using affiliate marketing to achieve 300,000 visits per month. The site went on to rank #1 for the search term "how to invest stocks." It was later sold for an impressive $6M (in cash)

Go against the herd.  That's our key message for business owners who are feeling deflated by the current situation.  While most of your competitors will be following their basic instinct to retreat, this is your chance to get ahead before the eventual economic boom that's to follow. Remember, this is not the "new normal" it's just a temporary blip in the business world.  In this video, we share three ways to grow your business during lockdown that will help you to see this pocket of time as a blessing in disguise.  These are all practical applications of the sentiment "buy low, sell high" that show you how to make a smart investment. We're not talking about splashing all your hard-earned cash if this isn't the right move for you — but rather knowing that there will come

As a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It's also likely to be the department that feels the most immediate impact of this crisis and any other crisis that may arise in the future.  As leads dry up and morale slumps, how can sales departments rise to the challenge?  This episode focuses on advising sales managers, marketing consultants and business owners on everything to do with sales. We chat about how to strike a balance between being target-focused and being human, as well as how to alter your sales dialogue and take a second to refocus your energy.  Our Head Ninja, Tim sits this one out as Digital Strategy Manager. Instead, Dale Davies takes the hot seat to discuss the topic with our in-house expert, Sales Manager, Ali Newton.  <

This week’s podcast is an ad-hoc episode in light of COVID-19.  We know that business owners need timely marketing advice.  That’s why we’re helping you to self-diagnose your business into one of the four following camps:  Camp 1 - Businesses that are close to breaking point and are losing custom fast Camp 2 - Businesses that are impacted but are still selling to some capacity  Camp 3 - Businesses that are positioned well but aren’t seeing results Camp 4 - Businesses that are unexpectedly making more sales than ever    <span style="font-we

In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.  We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.  The result? Businesses often create content that's either irrelevant or disengaging.  A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our compe

This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing.  Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).  In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get

This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.    You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.    But is your company tribe worthy?

In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.  David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?   We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right! 

In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business. Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget. Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business. Here is Tim to give you some golden rules for when you should not waste your money on Google ads. Here’s when you should NOT run Google ads – 2:13: When the numbers don’t make sense. 6:33: When your website SUCKS compared to competitors. 7:33: When you don't have a clear conversion goal. 8

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud. From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo. What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign. 10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority i

In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.  This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.  If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.  At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a

In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.  It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.  Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.  In th

In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies. TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares deta

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.  We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?   Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.  <span style="font-weight: 400

This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.  Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:    Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..  Paid Facebook advertisements Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram   <span

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.   Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.   Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.   Disclaimer: Th

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.  To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.  What You’ll Learn About Increasing Conversions in This Week’s Episode: <li styl

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!) In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses. For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨 The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you! You'll definitely need your notebooks

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.  Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign. Our latest episode is a must-listen for any bu

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.  Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Sta

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.  Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.  If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards. As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, <a href= "https://

In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be? How long should my email subject line be? Should I use emojis in my email subject line? Should I capitalise my email subject line? <

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles. Here's a short rundown of the episode: Explanation of the funnel Context: How and why we made the decisions we did to make the funnel wo

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field. Here are some of the things we cover: <

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal? What did a typical day look like? What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns? What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be fami

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia… Put simply, if you're selling products online, you cannot afford to ignore Amazon! <str

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation</em

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast. For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns. This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads. What can you expect to learn from this podcast episode? If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind. This means that

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it! What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets. Here are so

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are som

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? <

In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader). If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business! What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda. BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton! As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely. What can you expect to learn from this podcast episode? As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO

In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin. Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.”   As another company with a fully remote workforce, we love</

In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Ma

Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway? If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come. In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse<

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories. With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI). One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you. On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure

In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite! This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!! The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through

In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns. This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales! Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing. This is a

We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves! For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business! In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias. Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever! Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month! In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy. This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking! Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes. For show notes and to get a free review of your website and digital marketing, comp

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few. Jen also walks us through her ‘accidental’ influencer marketing <span sty

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re talking about how to get traffic and sales from Reddit with Brent Csutoras of PeakActivity and Search Engine Journal fame! Now, if you’re anything like us, you probably think that Reddit is just an old skool, slightly geeky corner of the internet where you find all sorts of random stuff, from x-rated pics to in-jokes and memes… Well, prepare yourself for a solid change of mindset — Reddit gets 14 billion page views PER MONTH and is ranked the

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging,

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding. These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra cha

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom! His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark arts, he-who-must-not-be-named

NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is tracked you can invoice clients, pay employees and see in-depth reporting, which is super useful for businesses with remote teams like ours! We actually started using

We made it to 100 episodes! Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue! To celebrate our 100th episode we decided to do something a little different… There are roughly 60 dedicated ninjas that work at Exposure Ninja, all of which have incredible knowledge in their respective fields. All of the results that you see at Exposure Ninja, whether that’s something you’ve seen on a webinar, examples that we highlight on the podcast or the case studies that we share in our masterclasses at live shows and on the website, all of this stuff is created, tested and executed by our dojo of ex

“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings of their TV advertising funnel. But mainly, in a slight change to our usual focus on digital marketing, we talk to Lee about Leadership. While Lee was at Disney, he brought about a

"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day. It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to grips with SEO (search engine optimisation). In this very special episode of the Exposure Ninja Digital Marketing Podcast, Tim gives you an exclusive first listen to a whole chapter from the 2018 audiobook. He shares step-by-step instructio

Running online contests are a great way to generate some serious visibility for your brand. Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in! On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and

Webinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool. In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four years! The guys don’t hang around in this one folks, diving straight into the nitty-gritty of successful webinars; exploring what sort of businesses can and should run them, discussing how to go about selecting a topic, and revealing what sort of conversion rate you can expect from a well planned and executed webinar. Tim also shares with us the details of some of his most successful, high-converting webinars and advises us on how to hit that sweet-split between teaching a

If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors. Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be! Luckily, this week’s podcast guest is a promotion BEAST working in the extremely crowded and competitive market of online printing. Adrian Salamunovic runs CanvasPop, an online store which specialises in printing photos on canvas, and has been featured in The New York Times, CNN and Good Morning America and has worked with huge brands like Microsoft, Bēhance and fotor.</p

Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. <span style="font-

This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outre

Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere! This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is best known for transforming Dunkin’ Donuts’ Social Media from rocky beginnings to one of the most often-cited examples of a brand doing social right. In this episod

Subscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that. This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxes. Borne out of Mike’s own experience buying and sharing whole grass-fed cows with friends and discovering the health advantages of naturally-raised meat, he also discovered that only 1% of the total beef consumed in the United States was 100% grass-fed. <

Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to. On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both. Did you know that Barack Obama ran three one-hour infom

Imagine launching a company with a single tweet. No investment. No inventory. Then, imagine seeing it take off and go viral within a day, and making over $700K in sales in the first year. Sounds like a dream that’s too good to be true? This week on the Exposure Ninja Digital Marketing Podcast, we meet with the founder of Picture This Clothing, Jaimee Newberry,‏ who tells us how she and her team of skilled designers did exactly that. The inception of Picture This Clothing is quite humble: “One Winter break not long ago, I made a dress for my daughter Zia, based off of a drawing she had done. She loved this dress and it has since been a big hit with everyone that’s seen it.” <span st

As an eCommerce owner, wouldn’t it be a dream if the retailers that stock your product paid to advertise your it, rather than you having to pay to advertise them? This week on the Exposure Ninja Digital Marketing Podcast, we’re talking with Solillas founder Jonnie Matthew. A former winner of the Best New Business award at the Drapers Footwear Awards, Solillas,  a Menorcan sandal company, has managed something that few original independent fashion brands ever do, but many want to: get stocked widely in high street retailers, from Urban Outfitters to Topshop, Office, Selfridges and House of Fraser and even in the US. Jonnie dropped by to discuss how he’s taken his com

On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.   In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries. Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consum

Ever thought of crowdfunding your business idea? You are not alone! Crowdfunding has skyrocketed and the competition has intensified. It’s increasingly difficult to exceed (or even meet) your crowdfunding goals. Setting up a crowdfunding campaign is easy, but do you know how to meet (or even double) your target? This week on the Exposure Ninja Digital Marketing Podcast, we discuss crowdfunding with the founder of Borrow a Boat, Matt Ovenden. Dubbed as the Airbnb of boats, the peer-to-peer site launched in November 2016 to help boat owners rent out their boat while they are not in use. Their phenomenal Crowdcube campaign reached 50% of its target within hours of launching and exceeded

Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every

Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group. In this episode of the Exposure Ninja Digital Marketing Podcast, we meet with Josh Haynam, Founder of Interact: a platform for creating quizzes. Want to gain more exposure for your br

Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not? In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are and what the benefits might be. Brand Awareness Vs Direct Response Advertising Campaigns Brand awareness is exactly what it says on the label: a campaign aimed at raising awareness about a product or company. Its goal is rather fuzzy; it often comes in the form of ads that don’t encourage the user to buy a product.

This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news! Facebook Analytics If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook Analytics. Not only that, but there are few extra features that you will not find in Google Analytics. Notably, Facebook’s system will incorporate data fr

Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX, an online learning platform that provides free leadership training. Kevin is a NY Times bestselling author and keynote speaker and has written hundreds of articles

Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the speed of trust. If you want to inject persuasive power into your marke

Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively. One of Erik’s top tips is to use email to build a valuable relationship from day one with your non-customers. Successful businesses are embracing emails as the hub of their customer relationship strategy by constantly thinking of ways to provide value. This includes using the email database as a way to collect and drive prospects or customers and segmenting and leveraging their database, rather than broadly reaching out to the clients.</

Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers. In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business. <span style

Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar. For show notes and to get a free review of you

Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work. Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists. In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href="https://exposureninja.com/episode76" target="_blank"

Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’.  For show notes head to www.exposureninja.com/episode75

If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too. You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model.  For show notes, head to www.exposureninja.com/episode74 To download Trey’s top performing funnel, go to www.mronit.com/tim

A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop. We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whil

Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve. But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will flop, potentially creating a negative perception around your entire business. Promotion, meanwhile, is even trickier, with a very limited amount of avenues through which to generate awareness – let alone interest – around a fresh app. We’re chatting once again to Moran Pober in this digital marketing podcast episode, who has plenty of experience when it comes to owning a successful app. Moran founded iTips: an app that has featured in the top 100 in the app stores of some of the biggest

At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow. Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with yours – and expand that way? Sure, it’s bound to be quite an expense during your company’s formative years. But, if you pick the right businesses and negotiate well, it’s an investment that could give you some serious pulling power. In this episode of the Exposure Ninja Digital Marketing Podcast, we talk to Moran Pober: the founder of ABD Assets. ABD is independent firm that specialises in business transactions, working with companies with huge upsides and assisting them with their go

From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less than three years since its inception. Not only that, but Mark and the team have achieved this in a relatively crowded market, populated by established names with considerable financial backing. This success was achieved via a somewhat untraditional form of investment, too: crowdfunding. And all this has been carried out with a ‘chicken and egg’ business model, which many have tried and failed to, shall we say, crack. The company connects students and

With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business. Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of everything you’re trying to achieve with your website and online activity. Whether it’s just a handful of words, a contact form, or a redirection to further down the conversion funnel, your aim with a CTA is to gently guide interested onlookers into becoming fully-fledged customers. In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding cla

We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way. And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility. Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been he

The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.   It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand. But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well… In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some i

If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income. Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight. In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and ta

The importance of copy on your website simply cannot be underestimated. Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of ke

Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours! With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you

Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement. Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and President of Berkley Square Speakers, talks about the importance of conveying trust and clarity of message in your voice. Andrew explains how the likes of mumbling or a monotonous tone can damage your intentions, and encourages us to embrace impromptu speaking, rather than fear it. Speak in a way that oozes authority and demands respect (while remaining respectful yourself) in the likes of audio interviews and webinars, and your brand will appear authoritative as a result. What’s more, i

Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience. When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with a penalty. We’re always telling you how awesome our Ninjas are here at Exposure Ninja, but don’t just take our word for it. To break down the rules and importance of anchor text, we couldn’t think of anyone more qualified to chat to than Andy Tuxford – one of our resident SEO experts. Andy tells us how the days of keyword stuffing and Google-bombing are over thanks to updates and smarter algorithms, creating a more difficult, but fairer platform for all SEO strategies to compet

Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to. They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to guiding your projects. On this episode of the Exposure Ninja Digital Marketing Podcast, we go under the hood of an awesome modern success story. Co-founder and Chief Brand Officer of voices.com, Stephanie Ciccarelli, was kind enough to chat with us about the rapid progress of her business. Voices.com is a platform for companies and voiceover artists from over 130 countries to find each other and work together on projects. Stephanie spoke to us just days after a global leader in inve

  Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand. Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform. In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from t

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot. The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages. In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of desi

Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd.  She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build. So whether you’re a service business like Diane’s or not, this episode will get those creative juices flowing so that you can start to think about how your audience sees you, and what key benefits you could draw out and reposition to make your marketing message resonate much louder with your perfect customers. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to <a href= "https://exposureninja.com/episo

Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser. In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few years. The ways that businesses use it to advertise has also changed, so hear Rob give his recommendations on the advertising methods that are proving most effective, how to find the best shows to advertise with, and what sort of results you should expect. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/ep

So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel.  In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you). If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head

If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating. In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think. What *is* a surprise though is how groups of these authors have turned to collaboration to pool their resources, cross promote to each other’s audiences, and create new types of books targeted at hitting bestseller lists. This episode’s guest is Meg Cowley, successful indie author and generally switched on marketer. She takes us behind the scenes of the indie author movement and reveals a world where Amazon SEO, joint ventures, lead generation, and marketing Facebook groups are as important as the books themselves. There are lessons here for any business competing with large, well-funded rivals, and it’s great to hear how the Internet provides space

Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business? In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated. Stacey takes us behind the scenes of an influencer campaign in action and explains what to expect, what to offer and how to get the best results with the minimum time and money invested. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode54

Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic. We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible. It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to i

Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work. You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base products or services, and Perry shares his formula for identifying and pricing this option. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode52

Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site. In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authenticity and openness has been a powerful tool to unite her audience around the mission and build a level of trust that very few businesses ever achieve. We’re joined by Exposure Ninja’s very own Nic Tuxford, who as well as being a superstar Digital Marketer is a long time follower of Alison’s. It’s fascinating to hear Nic’s take, as a customer, and to hear how how Alison’s message and approach has resonated so well.  Fascinating insights for any business, whether or not you’re in a similar market, on the importance of authenticity. For show notes and a free bespoke pl

This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity. They also share how they organised and promoted their first ever online conference, attracting some of the biggest names in their industry to speak. Online conferences can be a really nifty way of immediately raising your credibility and authority, and can bring in some very valuable connections. Hearing the guys talk about their mistakes and sharing their top tips will be really useful if this is something that you’re considering. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode50

Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.  In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode49

Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience. Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs. But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not afraid to tell people about his past because, when presented in the right way, he knows it builds rapport. We discuss Ryan’s pretty non-traditional approach to social media and blogging, and you’ll hear from him how he grew the Hardcore Closer page to over 150,000 fans just by running boosted posts on his own blog posts! For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode48

In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved. If you’re not planning a content audit, then sit back and let Todd’s approach to creating really useful guides and in-depth articles influence your own content strategy. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode47

Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has. How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and problems that they have. Todd’s emphasis on the quality of his content is incredible. His benchmark for the value of what he shares is making it the most useful resource on the planet for that topic, and Google rewards him with the rankings to match. If someone from Exposure Ninja has ever suggested to you that you make your site truly DESERVE to rank in position 1, this episode gives you the process to go through to do this. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to <a href= "https://exposureninja.com/episod

Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform. Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you DEFINITELY want some input on. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode45

In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads. For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44

Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive.  Despite this, Electric Tobacconist (with the help of Exposure Ninja) dominate the search results in the UK, in many cases outranking even the e-cigarette brands for their own brand names. Learn how Pascal’s relentless drive, ‘Nightclub SEO’ theory and MONSTER conversion rates have helped him and the ET team grow a business in record time. Oh, and it turns out he’s also pretty handy at cricket. But that’s another show! For show notes, head over to https://exposureninja.com/episode43

This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli have been doing over the years is incredible: they’ve built a hybrid online/offline membership site with tens of thousands of members in 72 countries across the World. In this episode, hear Jerome take us behind the scenes to explain how the team has built the club, how they maintain such high member retention rates, and the non-traditional Digital Marketing approach that they take… to their Digital Marketing! What’s as important as the marketing piece here is the passion that Jerome has for the message and the cause that Parelli champions and this passion comes through in everything the brand does. For show notes, go to https://exposureninja.com/episo

Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.  We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful. For show notes, head to https://exposureninja.com/episode41 To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/

In this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO. This was a fascinating episode and Marie gives some great advice and opinions on things that aren’t often covered by the mainstream SEO media. So enjoy! For show notes go to https://exposureninja.com/episode40  

Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so Robert is here to explain how businesses can tap into these sources of customers and build out an effective performance marketing strategy,  So whether you’re looking to get your own affiliate or performance marketing program established or you want to work with influencers without having to blindly pay out with no hope of a return, this episode should be super useful. It does get pretty in-depth in places and is one of the more advanced shows we’ve done, so get your teeth stuck in and enjoy! For show notes go to https://exposureninja.com/episode39

We’ve brought in an accountant. Before you switch off, he’s not one of those! For one he’s a client of ours for the last couple of years, which makes him immediately awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing. In this episode, we discuss the numbers that he runs his business by (accountants are always right here… as I’ve learned the hard way). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our bestselling book strategy and used it to grow his business. Good for him. Great fun, great guy and we hope you enjoy the show. For show notes, go to https://exposureninja.com/podcast38

In this episode, Tim is joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we say prolific: his company publishes dozens of podcasts and his main one has over 800 episodes, which is pretty freakin’ serious. What’s fascinating about Jason is how he’s built an empire around his personal brand, how he came up with a personal branding message which resonated so well with his audience, and the marketing tool kit he’s used to work in so many areas. We also get an insight into his podcasting strategy and why he has so many! Jason is a truly fascinating guy with a great story, so enjoy the show. For show notes, visit https://exposureninja.com/episode37

In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts! Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities. Single goal focus, 10X vs 10%. For show notes, visit https://exposureninja.com/episode36

Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool. The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price.  If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business… For show notes, head to https://exposureninja.com/episode35

The pace of change online can be frightening, and for businesses who are just starting to feel that they’re getting a grip of the current marketing landscape, it can be intimidating to think about the change that is coming over the next 10 years. But the only constant online is change. Well, change and advertising. In this episode, we’ll be sharing our predictions for the future of digital marketing. How will it take advantage of advancements in Artificial Intelligence? What about the impact of Virtual Reality? Will ad blockers kill display? How will SEO change as voice search proliferates? What are your predictions for the future of marketing? Tweet @exposureninja to let us know. Show notes are at https://exposureninja.com/episode34

Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown. In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of content angles work best. For show notes, head to https://exposureninja.com/episode33 and to get a free marketing plan to show you how to start working with bloggers and influencers to drive visibility and sales for your company, go to www.exposureninja.com/review

In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting - both as a guest and as a host - to build credibility, authority, and to drive leads and sales. Ever wondered about setting up your own podcast? Learn exactly what’s involved, how much time it takes and what the potential upside is. Prefer to be a guest expert? Discover what you need to do to get featured on high-profile podcasts and positioned as an authority. For show notes, head to https://exposureninja.com/episode32

If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor. The guys take you behind the scenes of some high converting websites and walk through the questions that you need to make sure your website answers, how to create profitable credibility instantly, and why you need to treat every single page of your site as a landing page designed to convert leads and sales. For show notes, head to https://exposureninja.com/episode31

LinkedIn is a high-stakes game: the high CPCs, often smaller audiences and the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach.    In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts on LinkedIn advertising, walk through an approach that B2B companies can use to navigate this often overlooked platform and not only generate advert clicks, but get their organic LinkedIn posts more viral visibility too.   For show notes, head to https://exposureninja.com/episode30

Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper hand in this battle against the slow-moving monoliths who take 6 months to get approval on a Page Title change. The guys talk through blogging, link acquisition, content syndication, outreach and using the power of influencers to build your visibility and generate more sales. For show notes, head to https://exposureninja.com/episode29

Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t? In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks us through the lessons that he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns. For show notes, head to https://exposureninja.com/episode28

If you’re struggling to get engagement on social media and find yourself posting the same things over and over again to no avail, listen up! In this episode, Head Ninja Tim talks with Shawn Alain of Viral In Nature to discuss how Tweet-ups, live streaming and influencer outreach can dramatically improve the engagement businesses get from social media. Think live streaming is scary and won’t work for your business? You might be surprised how little preparation you need to do in order for it to be effective.  Head to https://exposureninja.com/episode27 for show notes and to get your free website and digital marketing review.

Want to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings! For show notes and to request a free review of your website’s SEO, and a plan to help you beat your competitors online, head to https://www.exposureninja.com/episode26

In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand. We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding. For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25

Neil is one of the World’s best known online marketers, and has built his brand through blogging. In this week’s episode we investigate the formula he uses to not only make his blog posts attract a lot of social shares, but to bring new business to his various companies. We also discuss his conversion optimisation and SEO work with companies like Amazon and ICanHasCheezburger For show notes and to get a free bespoke marketing plan to improve the leads and sales your website generates, head to https://exposureninja.com/episode24

In this episode, Tim and Lozz explore how businesses in any market can use email marketing to build relationships with leads and prospects, in a very scalable ‘set and forget’ way. Hear about what happened when the Exposure Ninja email system went into meltdown and tripled, find out what the three types of emails you should be sending, and get the Ninjas’ thoughts on what the perfect email frequency should be. For show notes head to https://www.exposureninja.com/episode23. To get a free bespoke Digital marketing plan for your business, visit https://www.exposureninja.com/review

Sick of writing blog posts that no one reads? Fed up with getting no shares on your social media posts? In this episode, Tim chats with Joe Friedlein of Browser Media about how any business - yes, even yours - can come up with interesting stories, creative angles, and the holy grail: content that goes viral. Hear examples from businesses that are *far* more ‘boring’ than yours, and discover how they took an off-piste approach to come up with viral content ideas that had more impact than they could have possibly hoped, earning them awareness and links on a large scale. For show notes, head over to https://www.exposureninja.com/episode22

Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following Twitter Hourlies (and how to find local Twitter Hourlies). Finally we discuss LinkedIn’s new sponsored InMail ads, and how you can use them to target specific job roles in companies which would be a good fit for your products or service. Show notes are online at https://www.exposureninja.com/episode21

Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart, and pull out the lessons learnt that you can adapt to grow your own social following. For show notes, head to https://www.exposureninja.com/episode20

This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s the process you need to go through to identify where the blockage lies?   We’ll explain how you can work backward, up through your funnel, to find where the campaign is underperforming. Are you driving enough traffic? Is it the *right* traffic? Are people getting to your site and dropping out? You can read the show notes at https://www.exposureninja.com/episode19 or head over to the blog and read a longer post about this process at https://www.exposureninja.com/website-isnt-making-sales-troubleshooting-digital-marketing/</p

Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.   For show notes, head over to https://www.exposureninja.com/episode18

If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands. We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy!

Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action. In this episode, we’re going to be looking at how you can accelerate people through your sales funnel using Ninja-style marketing, from increasing awareness to motivating those already familiar with you to take ACTION. For show notes, head over to https://www.exposureninja.com/episode16

Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.    For show notes, head to https://www.exposureninja.com/episode15

As we speed towards the New Year, attention inevitably falls on planning and goal setting. As a business owner, your plan for the next 12 months is one of the most important things you’ll do this year. In this episode, Tim walks through the Business Growth goal setting plan that Exposure Ninja and clients have used to double their business each year.    For show notes and the accompanying worksheet, head to https://www.exposureninja.com/episode14

Ever seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his wine delivery van, just by being himself.  Discover how the angles Todd used can translate to other businesses, and get his top tips for finding your own brand voice that works well on social media. To get a free analysis of your social media with a customised plan to grow your engagement and generate more sales through your website, head to www.exposureninja.com/review

Did you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process.    Tim chats with Ben Corrigan from Pouch, who has spent his life working on eCommerce checkout optimisation, and the principles covered are relevant to any business seeking to sell or generate leads online.   For a free review of your website’s conversion funnel, head to www.exposureninja.com/review

When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.

Ever spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most important elements that every new website should contain? How should it be structured? What should the design look like? In this episode, Tim, Lozz and Head of Development at Exposure Ninja Brittany discuss how to plan the perfect website. From the pages to include to the design to use, hear it straight from the people who have built and analysed hundreds of websites in every market. This episode could well save you tens of thousands, and a LOT of stress!

Bloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this epi

Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer. In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI of the visitors who leave your site without converting. We’ll look at how to segment them according to their interests (to make sure you’re sending them back to the pages that they are most likely to buy from), some strategies that different businesses can use, and how to make sure your ads don’t come across as ‘creepy’. Whether you’re an eCommerce business, service or SAAS company, this episode will show you how to use Facebook retargeting effectively to drive sales and growth.</

If you’ve tried running Facebook ads but not seen the sort of success you’d like, in this episode Laurence shares his top tips for optimising your campaign to maximise ROI. We’ll look at the importance of the Facebook Pixel and how to use it, how you should be optimising your campaigns, and how to dramatically improve the efficiency of your ads by stripping out audience segments. For show notes, head to https://www.exposureninja.com/episode7 To read The Ultimate Beginners Guide To Facebook Ads, go to: https://www.exposureninja.com/facebook-ad-beginners-guide/

Most people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website. In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert more of your existing website traffic into customers and reduce your wasted ad spend, you won’t want to miss this. For show notes head to https://www.exposureninja.com/episode6 To read the Exposure Ninja Guide: ‘What is a good bounce rate?’, head to www.exposureninja.com/bounce-rate

In this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer. Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately.  As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, many sites are guilty of unknowingly sabotaging their chances of conversion. Answer these five questions clearly, however, and you'll be well on your way. For show notes visit www.exposureninja.com/episode5

Ever struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast

Most businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well. In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract.  Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to create a follow up campaign. They'll also discuss some real life examples, and run through the process of designing lead generation for some hypothetical businesses. Whether you're an eCommerce website or a service company, and whether you're local, national or worldwide, this episode will help you think through and map out how you can use lead gen to grow your business through your website.

Does writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you're bothering at all? If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be doing it, but when the time comes to actually do it, there's always something that feels more important which needs to be done instead. In this episode, Tim interviews experienced blogger and Exposure Ninja's Head of Digital PR, Charlie Marchant. Charlie shares her tips and suggestions to turn any business's blog from a low-priority content dump to an important and thriving source of traffic and sales. You'll discover: How to come up with content ideas that will actually get read and shared How frequently you should be posting Scheduling, clustering and timing your posts for success How creating

In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from video sites, how to spot good quality directories and how to be featured in magazines, news sites and high profile blogs - all to boost your ranking. If you've read Exposure Ninja's Bestselling SEO book How to Get To The Top of Google, this episode is your chance to get behind-the-scenes and hear first hand what it really takes to implement this stuff and the results

In this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing. In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales. Tim and Laurence talk about how to identify your perfect target audience, and where to find them online. They discuss how to find and communicate your Unique Selling Point (USP) effectively through your website, and give some examples of USPs that work well online. They'll share their tips and observations about new brand launches that haven't worked, and why. You'll also discover what a new business website needs to do and say, how to get it built, and how to tell whether a DIY approach is s