Winamp Logo
Crickets to Cha-Chings Cover
Crickets to Cha-Chings Profile

Crickets to Cha-Chings

English, Finance, 1 season, 173 episodes, 3 days, 11 hours, 40 minutes
About
Crickets to Cha-chings is a podcast for handmade entrepreneurs wanting to uplevel their Etsy shops and take their side gig to a full time income. Join us as we talk marketing for your handmade business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
Episode Artwork

172. Etsy Marketplace Insights 2024 Spring and Summer Trends Report

Etsy put out a spring/summer trend report​​ and Julie reviews it in this episode of the Crickets to Cha-Chings podcast. Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report: +266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for cozy home items +465% YoY increase in searches on Etsy for host or hostess gifts +2,159% YoY increase in searches on Etsy for lawn games +105% YoY increase in searches on Etsy for wildflower art +50% YoY increase in searches on Etsy for pickleball gifts We're also seeing major vibes for western and pasta night here. You may be like "eh, my product doesn't fit in these trends" but I would encourage you to think a little deeper about how you can incorporate trending ideas into the product that you already make. Watch on YouTube: https://youtu.be/R5wfzV7pQoQ Etsy Marketplace Report: https://www.etsy.com/seller-handbook/article/1255437605579?ref=handbook Watch our free workshop at: https://goldcityventures.com/
5/6/202413 minutes, 38 seconds
Episode Artwork

171. Start a Niche Subscription Business for Printables: Live Coaching Call

In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to connect with the target audience. The hosts also highlight the need for traffic generation and suggest exploring Facebook groups as a potential avenue for growth. In this conversation, Julie and Sasha discuss the importance of trying new things and not being afraid to fail in business. They also explore the target audience for Naomi's products, including Sunday school teachers, camp directors, and homeschooling parents. They emphasize the need to understand the specific needs and interests of these target customers in order to create relevant and valuable products. The conversation also touches on the potential for affiliate marketing and the importance of staying focused on the core topic of the business. Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ Takeaways Building an email list is crucial for growing an Etsy business off of the platform. Repurposing content for social media can help save time and reach a wider audience. Creating YouTube videos can be an effective way to showcase products and attract customers. Niching down and finding the right platforms to connect with the target audience is essential for business growth. Generating traffic is a challenge for Etsy sellers, and exploring Facebook groups can be a potential solution. Don't be afraid to try new things in your business and allow yourself to fail. Understand the specific needs and interests of your target audience to create relevant and valuable products. Consider the potential for affiliate marketing to promote complementary products to your target audience. Stay focused on the core topic of your business to avoid confusing or losing your audience.
4/29/202441 minutes, 47 seconds
Episode Artwork

170. 4 Business Ideas: 60min Live Q&A with Julie

If you missed our Live Q&A, here is the replay on YouTube. Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase. Special pricing ends April 30th at 11:59PM ET. Resources: https://goldcityventures.com/beyond/
4/25/20241 hour, 9 seconds
Episode Artwork

169. When Your Competitor is a Bigger Brand .. Do This!

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!   They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.   Links:  Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ This episode on YouTube: https://youtu.be/TU_L6OaA5UQ   In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.   Takeaways Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy. Collaborations and sponsorships can be effective ways to expand your reach and attract new customers. Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms. Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel Consider affiliate marketing as a way to leverage the networks of others to promote your products Build an email list to capture leads and nurture relationships with potential customers Outsource tasks to save time and focus on high-value activities Collaborate and network within the crafting community to expand your reach and opportunities     Chapters 00:00 Introduction and Background 02:00 Competitor Analysis and Insights 04:06 Understanding the Woobles and Differentiating Your Products 09:06 Taking Advantage of Competitors and Building the Market 12:24 Repurposing Content and Driving Traffic with Video 15:18 Exploring Collaborations and Sponsorships 22:16 The Role of Video Content in Attracting Customers 25:49 Experimenting with Different Platforms and Strategies 28:03 Understanding the Customer Journey and Tailoring Content 35:24 The Potential of Affiliate Marketing and Building an Email List 45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities 52:07 Creating Efficient Workflows and Maximizing ROI 58:22 Collaborating and Networking within the Crafting Community
4/15/202459 minutes, 19 seconds
Episode Artwork

168. How a Niche Printable Shop Grows Beyond Etsy

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The conversation provides valuable insights and ideas for Jenny to grow her business. In this conversation, Julie and Sasha discuss different strategies for monetizing an Etsy shop that sells golf-themed products. They explore options such as affiliate marketing, creating video content, and targeting specific niches within the golf community. They also discuss the importance of understanding the target audience and their preferences. The conversation ends with rapid-fire ideas for expanding the product offerings and leveraging affiliate marketing. This is another coaching call-style podcast and there will be two more following in the series! They discuss: The customer journey of people searching for niche printables Why picking a niche once you start selling off Etsy is the way to go Where Etsy sellers posting on social are messing up What to post on social media to attract your ideal customer Ways to monetize with YouTube and affiliate marketing by performing product reviews How the Gold City Ventures team can improve their new offering Beyond & more! Stay tuned to learn more about Beyond which launches mid-month to the Gold City Ventures community! Resources: Episode on YouTube: https://youtu.be/3VCSKIx5bUM 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟
4/8/202440 minutes, 14 seconds
Episode Artwork

167. Grow Your Personal Brand off Etsy with Amber (metaphysical jewelry seller)

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures. They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand, growing your email list if you sell in person, and more. Resources: Gilded Butterfly Shop: https://www.etsy.com/shop/Gildedbutterflyshop E-Printables Course: https://goldcityventures.com/e-printables-course/ Episode on YouTube: https://youtu.be/2IYLYb-NEG4 ^^ The E-Printables Course is open for enrollment until Monday 4/1 at Midnight! 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟
4/1/202437 minutes, 41 seconds
Episode Artwork

166. How to Increase Sales in a Crochet Kit Etsy Shop

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast. They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more! Resources: Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Our Friendly World Website: https://ourfriendlyworldcrochet.com/ E-Printables Course: https://goldcityventures.com/e-printables-course/ Gold City Ventures YouTube Episode: https://youtu.be/qIc90wmEgLQ 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com
2/28/20241 hour, 18 minutes, 27 seconds
Episode Artwork

165. New Etsy Gift Mode, Email Marketing, and Tik Tok Shop

Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop. Topics covered in this episode: 1 - Etsy Gift Mode 2 - Etsy Email Marketing policy change 3 - Tik Tok Shop Resources: Gift mode article: https://www.etsy.com/seller-handbook/article/1232461378911?ref=handbook Gold City Ventures YouTube Channel: https://www.youtube.com/c/goldcityventures 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com
1/28/202424 minutes, 15 seconds
Episode Artwork

164. SEO Tips for Etsy Success in 2024

This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024.  Learn more at: https://goldcityventures.com/ Resources in the video: https://www.etsy.com/legal/policy/search-advertisement-ranking-disclosures/899478564529 https://help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works?segment=selling  https://www.youtube.com/watch?v=CAvxU7fEkO4  https://help.etsy.com/hc/en-us/articles/115015663987-Search-Engine-Optimization-SEO-for-Shop-and-Listing-Pages?segment=selling   🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com
1/7/202440 minutes, 59 seconds
Episode Artwork

163. Black Friday Deals for Etsy Sellers 2023

Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/ These deals apply for handmade, POD, or digital product sellers. Some require using the special Gold City Ventures links or coupon code. 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com Black Friday Deals -- https://goldcityventures.com/etsy-seller-resources/
11/22/202310 minutes, 12 seconds
Episode Artwork

162. Holiday Ideas for Etsy Sellers 2023 (titles, tags, keywords)

What titles, tags, and keywords should you add to your Etsy listings this year for the holidays?  Can you package your existing listings in a different way to capitalize on what holiday shoppers want? Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources: Etsy Holiday Merchanding Guide Etsy Marketplace Insights: Holiday Trends Our Link for eRank: https://go.goldcityventures.com/erank Share & Save Program Gold City Ventures E-Printables Course is closing for enrollment November 6th at Midnight ET. Sign up for E-Printables here 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com
11/6/202326 minutes, 57 seconds
Episode Artwork

161. What's The Deal with Mockups?

Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups. They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond. For those outside of the POD space, they also talk about interesting opportunities for handmade sellers to expand their revenue sources (including a cool story with the woman who runs Happy Rugs). And of course, what all this means for digital product sellers too. Cody shares his beginnings in the digital product space and the strategy that made him successful. 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com
11/3/202329 minutes, 51 seconds
Episode Artwork

160. Trending Etsy Topics and Farewell to Lauren

Julie and Cody of Gold City Ventures are continuing on with the podcast. I am happy since I know so many of you were disappointed that all of the old episodes would disappear. That issue is solved - and we have a better plan. The ​team at Gold City Ventures​ will be producing new episodes for you going forward. We recorded one final episode for you today as my truly final goodbye. I'll be stepping away from the business and letting Cody & Julie run the podcast from here on out. The episode today is a little different - Julie and I chatted casually about some of the hot topics in the Etsy space right now. We cover shop suspensions, optimizing for google, listing image changes, video and more. We also cover trends we’ve seen from the unique position of seeing thousands of shops created on Etsy through our courses ..including what niches seem to be doing well right now and seller qualities that seem to lead to success. 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com  
10/18/202339 minutes, 15 seconds
Episode Artwork

159. My Biggest Announcement Yet

My plan was to shut down the business and move on. But after I sent the last goodbye email, my friend Julie from Gold City Ventures reached out to me. She proposed an interesting opportunity. It allows me to keep the podcast and all prior episodes live for you ..and for Julie and her business partner, Cody, to take over the responsibilities that I need to offload. I'm excited to announce that their business, Gold City Ventures, will continue on with my podcast, Crickets to Cha-Chings. Today we released one of two final episodes with me as the host and then Gold City Ventures will take over from here on out. I've known Julie for years and I am so excited to see what new energy and insight she brings to the podcast. Cody and Julie have individual Etsy shops with thousands of sales as well as an Etsy coaching business, ​Gold City Ventures.​ They both have experience as podcast hosts with their respective personal finance podcasts too. Check out my announcement and learn more about Julie's personal story in this podcast episode today. 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures -- https://goldcityventures.com  
10/16/202319 minutes, 40 seconds
Episode Artwork

144. SVB and Etsy -- what the heck?

Today on this quickie episode, I'm digging into my thoughts about SVB and Etsy's complete lack of communication and transparency with sellers. In short: I'm not happy. If you're wondering where I stand or want to hear my unfiltered thoughts about the whole thing, tune in. Let me know if you agree, disagree, think I'm totally off my rocker or need to preach it over at http://www.instagram.com/lauren.keplinger
3/13/202323 minutes, 41 seconds
Episode Artwork

BONUS: Etsy Changes, Trends, and more for 2021

What's coming down the pipeline for 2021? Where do I see Etsy headed and changes to the platform in the future? That's what we are talking about in this episode! Get on the waitlist for Scale Your Sales when it opens on Friday, May 7 at http://www.scaleyouretsysales.com
5/5/202122 minutes, 35 seconds