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Creative Juice

English, Music, 1 season, 163 episodes, 4 days, 15 hours, 9 minutes
About
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP327: Let's Talk About Spotify Growth

Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead...   In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on Spotify at our agency! Learn about the brand criteria for Spotify growth with digital marketing, where your content plays a role, and the paid traffic strategies that are working best for artists right now!   If you're looking for a refresher on Spotify growth strategies to test and deploy in your music career, tap into this episode to get the latest ground report from our music marketing agency team!   DISCOVER: Why Growing On Spotify And Getting An ROI Is So Challenging What Data The Spotify Algorithm Looks For What Paid And Organic Digital Strategies To Use For Spotify Growth The Pros And Cons Of Growing An Audience On Spotify When To Use Traffic Vs Conversions Campaigns In Meta Ads For Driving Streaming Growth   RESOURCES: Get Access To Our Spotify Growth Workshops Inside IndiePRO Get Our FREE Spotify Growth Starting Line Guide Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
6/18/202435 minutes, 18 seconds
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EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke

Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...   In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...   If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!   DISCOVER: How We Grew An Artist Revenue 15x Why Qualitative Engagement Is An Indicator For Monetization Potential How Release Cadence Impacts Sales What To Do When Your Merch Doesn't Sell Out How To Structure Your Sales Promotional Calendar For Profit   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!   — — About 300k fans across social Ran sales promotion first to existing fans: $11,834.07 total store revenue that month He did 8k the previous year in ecommerce sales He was doing around $2000/mo in ecommerce when he came to work with us   Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year 2 album releases in that time Cold sales ads for CDs and Vinyl (edited) Warm sales ads for CDs, Vinyl and soft cloth Sales promos every 6 weeks Sales promos alternate between new vinyl variants and new soft cloth launches Nurturing email every week   sales promos as profit maximizes qualitative engagement as a monetization opportunity release cadence importance make more offers, let them be scarce, sell out sell out your stock on the road as extra stock
6/11/202421 minutes, 45 seconds
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EP325: The 1 Reason Artists Don't Grow

Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success...   In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology of procrastination in a music career and practical strategies to overcome it, the importance of being willing to experiment with marketing, releases, and content, how to focus on actions that move your business forward!   Whether you're debuting your first track or you’re an artist with millions of fans, this episode is packed with insights on how to take action on new opportunities, overcome limiting beliefs, and start pursuing your goals!   DISCOVER: How To Break Through Procrastination At Any Career Stage What Experimental Approaches Can Help You Move Past The Starting Line In Your Music Career Where To Focus Your Efforts To Propel Your Music Business Forward How AI Can Be Experimentally Used To Build Systems And Tools How To Learn To Effectively Use New Tools Fast Why Artists Fail To Act On Additional Opportunities As They Grow How Limiting Beliefs Can Hold You Back And Strategies To Overcome Them   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
6/4/202424 minutes, 12 seconds
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EP324: 10 Music Marketing Lessons I Wish I Knew Sooner

Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation…   In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency.   If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry!   DISCOVER: Why Some Music Just Isn't Marketable and How To Select Your Best Music Where Music Videos REALLY Fit Into Your Marketing Strategy Why Social Media Virality Doesn’t Always Equal Easy Monetization How Repetition Is Key In Your Online Marketing Why People Problems And Bad Strategy Go Hand In Hand In Music Why The Belief That Music Is Recession-Proof Is A Myth How The Pareto Principle Applies To Artists   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
5/28/202443 minutes, 3 seconds
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EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip

A simple trip to the grocery store today could change the course of your music career. Don't believe it?   In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!   If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!   DISCOVER: Why Many Artists Fail To Grab Attention Online How Terrible Copywriting On Social Media Is Costing You Fans How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines How To Make Your Music Releases Newsworthy Where To Find Inspiration Outside Of Music For Your Copywriting The Difference Between Capturing The Attention Of Fans Vs. Strangers Why Insane Clown Posse Is The "World's Most Hated Band" How To Use True Stories To Create Real Connection With Your Audience   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
5/21/202427 minutes, 43 seconds
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EP322: Reverse Engineering Your Music Business Growth

For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...   In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!   If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!   DISCOVER: How Circa Started Indepreneur With Personal Conversations Why Growth Isn't Solely About Creating Better Music How To Set Realistic Goals For Long-term Success How To Use A 9-word Email To Engage Your Audience Effectively How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
5/14/202437 minutes, 6 seconds
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EP321: Before You Released Your Next Single

Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch!   In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists!   Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet!   DISCOVER: What Assets And Content You Need For An Impactful Pre-Release And Post-Marketing Best Practices For Distribution And Timing How To Utilize Spotify For Artists For Playlist Pitching What Spotify's Audio Profiling Means For Your Tracks In The Recommendation Engine When To Consider Pre-save Campaigns Why Post-marketing Is The Most Critical Phase Of Your Release Strategy When To Consider Using Paid Traffic To Boost Your Visibility   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Kick Start A Fanbase With Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
5/7/202426 minutes, 43 seconds
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EP320: Removing The Bottlenecks from Your Music Business

Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth...   In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking!   If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track!   DISCOVER: How To Tackle The Three Biggest Bottlenecks Jonah Sees Musicians Face Where Artists Struggle After Initial Audience Growth How To Handle Indecision And Overthinking To Keep Your Projects Moving Why Failure Your Most Powerful Marketing Tool How To Simplify Your Music Business Systems What You Can Learn From Tim Ferriss and A Simple To Do List   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With An Indepreneur Coach To Build Your Music Career! How To Run Your Music Business and NOT Burn Out w/DUX Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
4/30/202430 minutes, 29 seconds
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EP319: 5 Reasons Your Music Career Has Stalled

Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step...   In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release cadence, keeping your enthusiasm to engage your fans, navigating the honeymoon phase of music marketing, and the common breakdowns in artists’ traffic systems!   Don’t let your music career falter without a fight. This episode will give you a diagnostic approach to help you keep your career on a growth trajectory with strategy, tactics, and stories from our agency and coaching clients!   DISCOVER: What It Takes To Maintain Momentum With Your Music Releases How To Keep Your Engagement High And Your Fans Excited Why Navigating Past Early Success Is Crucial For Sustainable Music Marketing What Causes Most Music Career Stalls And How To Overcome Them Where Email Marketing And Tour Marketing Collide How To Overcome Revenue Slowdowns With Offers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
4/23/202423 minutes, 12 seconds
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EP318: The Biggest Music Marketing Opportunities For Artists in 2024

For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on?   In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns, playlisting, and PR and the pros and cons of each strategy.   Whether you're looking to work on your own music marketing or build a team, this episode will help you you survey your options and choose the most effective ways for you to grow your fan base, revenue, and business from top to bottom!   DISCOVER: Why Having a Large Fan Base Offers More Leverage for Monetization How We Structured Our Agency to Seize Music Marketing Opportunities How Email, SMS Marketing, and Paid Ads Can Predictably Grow Your Career The Pros and Cons of Influencer Marketing The Risks Associated With Playlisting and How to Navigate Them Why PR Is Effective for Building Brand Authority   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
4/16/202432 minutes, 28 seconds
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EP317: How To Get All Your Fans To Sign Up For Your Email List

Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates?   In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fans to sign up! Learn about the top email list-building offers we use with our IndieX agency clients right now, choosing the right offer based on your audience size, and what emails to send to your fans after they sign up for an offer!   If you've tried email marketing before and want to give your fans a solid reason to sign up, this episode unpacks everything that we see working for artists in the wild today!   DISCOVER: Why It's Important To Properly "Bribe" Your Fans How To Build A Permission Offer Based On Your Audience Why Early Access Offers Perform For Email List Growth How To Craft An Effective Giveaway Campaign Where Email Marketing and Tour Marketing Collide How To Create The Ultimate Offer Around Your Album   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
4/9/202435 minutes
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EP316: What Your Manager Doesn't Know About Email Marketing

Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you...   In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, and how we've used email marketing at our agency IndieX to drive five, six, and seven-figure e-commerce campaigns and operations!   Want to make email marketing work in your business? This episode dives deep into stories, strategies, and automation tactics so that you can transform your email marketing into a powerhouse!   DISCOVER: Why Email Is NOT Dead In 2024 How Poor Strategy Leads to Unsuccessful "Dead" Email Marketing What Makes Email Marketing a 4200% ROI Channel How An IndieX Client Did $40k in Vinyl Sales In One Day Through Email Marketing Why Owning Your List of Fans Is Critical for Success What Offers and Email Automations To Use In Your Marketing   RESOURCES: Learn Email Marketing For Musicians Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
4/2/202432 minutes, 7 seconds
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EP315: How To Launch An Album (Profitably) In 2024

Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024...   In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how to get your fans excited about your launch, what you need to get started, planning a release timeline, and building an album launch funnel that converts!   Don't release an album in 2024 without a roadmap for engaging your fans and maximizing sales! This episode is packed with strategy, tactics, and stories from successful launches to help you plan your most successful launch yet!   DISCOVER: Why Is There A Gap Between Production Costs and Marketing Budget For Artists How To Build An Effective Album Launch Funnel How To Engage Your Fans for a Successful Launch What You'll Need for a Successful Launch From Music and Tools to Content and Beyond How to Plan Your Release Timeline Why An Album Launch Funnel Has Long-term Benefits PLUS: Get Our Free Album Launch Workbook   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Get Our Free Album Launch Workbook Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
3/26/202435 minutes, 23 seconds
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EP314: Tools and Tech to Capture and Monetize Your Fan Base

Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?   In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!   Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!   DISCOVER: What Essential Marketing Tools Every Artist Should Have Why Broad Digital Marketing Solutions Outperform "Music" Specific Tools How Email Marketing and SMS Marketing Should Differ in Your Strategy What Real Value Automation Brings Artists and Common Misunderstandings Examples of Simple and Complex Automation PLUS: An Inside Look at the IndieCRM!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
3/19/202459 minutes, 40 seconds
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EP313: When Your Music Hurts Your Marketing )And How To Fix It)

Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!   In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!   Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!   DISCOVER: The "Do Not Pass Go" Moment in Music Marketing Why Content Fails and How to Diagnose It What Steps to Take if Your Music Needs Work How To Gather and Analyze Feedback For Your Music When To Look Critically At Your Music How To Refine Your Songwriting, Production, and Mixing Processes   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
3/12/202435 minutes, 46 seconds
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EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch

What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...   In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!   If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!   DISCOVER: How Seamus Built Down Right Merch After Time On The Road What Artists Miss About Merch and Fulfillment How To Create Amazing Customer Experiences What Pros and Cons Exist For Print On Demand Merch How To Understand Different Types of Merch Deals What You Can Learn Merch Operations of Artists Like ICP, Taylor Swift, KISS, Misfits, and More   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Learn More About Down Right Merch Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
3/5/202453 minutes, 11 seconds
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EP311: A 2024 State of Web3 and Music

Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...   In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!   If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!   DISCOVER: What Is Web3 and How Does Blockchain Technology Play A Role In The Internet Why Blockchain Became Attractive to the Music Industry The REAL Reason Web3 is a Hot Topic in Music How Web3 Has Changed Over Market Cycles What The Future of Music NFTs Looks Like   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
2/27/202436 minutes, 20 seconds
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EP310: Mythbusting and The Mindset of Successful Artists

Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...   In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!   If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!   DISCOVER: How Paid Advertising Does NOT Kill Organic Traction Building Fan Engagement Systems to Avoid Self-Sabotage How To Gain Attention Without Labeling Yourself or Your Genre What You Can Learn from Influencers Like Grant Cardone and Other Industries How To Write Better Hooks How to Smash Online Trolls Romantically   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
2/20/202440 minutes, 4 seconds
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EP309: The Changing State of Music Distribution with Dame Ritter

In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...   So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!   Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!   DISCOVER: The Current State of Music Distribution in 2024 How Distribution Became a Commoditized Service How Too Lost Stands Out In The Industry (and How To Get Involved) What Opportunities Artists Miss When Working With Distributors How Artists Can Adapt Their Mindset To Succeed What Advice Dame Passes On To Artist Managers Today     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Too Lost Keep Up With Dame on Instagram Launching a Digital Event and Offer with Dame Ritter EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
2/13/202440 minutes, 30 seconds
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EP308: Celebrating Indie Wins In The Music Biz

Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...   In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!   If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!   DISCOVER: How LaRussell Created His Own Market Through Unique Offers What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts How Greywind Mastered Their Marketing Hooks for Content Why Artists Need To Release Music Early and Often How Dropping The Barometer for Production Sets Up Audience Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
2/6/202430 minutes, 59 seconds
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EP307: How To Turn Fans Into Customers

Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...   So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!   If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!   DISCOVER: How a Free+S&H Funnel Works for Artists Why Giving Value Will Help You Succeed as an Artist The Math and Metrics Behind the Funnel How To Turn Warm Fans into Customers for the First Time What Traffic Sources To Use for Your Funnel How to Price Your Products and Create Upsells   RESOURCES: Learn To Build A Free+S&H Funnel Inside IndiePRO How Indie Artists Are Getting PAID to Grow a Fan Base Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
1/30/202433 minutes, 14 seconds
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EP306: Funnel Building 101 for Your Music Career

Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...   In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!   If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!   DISCOVER: Why Funnels are More Than Just Software or Tactics The 3 Fundamental Steps of Any Marketing Funnel What Campaigns and Processes Fit in a Music Marketing Funnel How To Define Goals for Each Stage of Your Funnel Why It's Critical To Get Your Hooks Right First How NOT to Retain Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Getting Everything You Can Out Of All You Got by Jay Abraham Andrew Schulz Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
1/23/202440 minutes, 34 seconds
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EP305: Artist Branding and How To Use it

The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?   In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.   Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!   DISCOVER: What a Brand Is and What It's Not Misconceptions About Branding in the Music Industry What Elements Make Up An Artist Brand How To Build A Mission and Vision Statement for Your Music Business When to Focus on Branding Activities PLUS: Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!   RESOURCES: Learn Artist Branding and Music Marketing Strategies Inside IndiePRO Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
1/16/202431 minutes, 28 seconds
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EP304: Combatting Brain Trash and Getting Your Music Heard Online

Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?   In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!   Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!   DISCOVER: How To Think About Social Media Like A Live Performance Why Social Media Feels Like A Hassle As You Age Why Brute Force Hustle Doesn't Work For Most Artists How To Find Your Incentive For Your Artist Online Presence What To Say And Do To Hook Your Fans With Your Social Posts   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP300: Lessons Learned From Over 7 Years of Music Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
1/9/202427 minutes, 28 seconds
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EP303: Looking Beyond Fan Acquisition

Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?   In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!   Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.   DISCOVER: Why Artists Get Stuck in the Fan Growth Phase The Pitfalls of Overemphasis on Fan Acquisition Why Social Media Algorithm Hacks Don't Work When to Focus Less on Fan Growth and More on Fan Retention and Value How and When to Make an Offer - And When NOT To   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
1/2/202428 minutes, 15 seconds
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EP302: Music Business and Marketing Predictions for 2024

As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!   In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.   If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
12/26/202337 minutes, 16 seconds
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EP301: What Selling Drugs Taught Me about The Music Business

The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?   In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!   If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!   DISCOVER: How the Music Industry Orchestrates Demand A Crash Course In The Economics of the Music Industry What Artists Don't Understand About Markets and Sales What Similarities Exist Between Big Artists and Drug Dealers Why Artists Got Screwed in the Wild West of the Record Industry How To Understand Supply and Demand of Music vs Drugs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
12/19/202341 minutes, 41 seconds
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EP300: Lessons Learned From Over 7 Years of Music Marketing

We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!   Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!   DISCOVER: What Led Us To High Ticket Offers For Artists When Our Beliefs About Cold Traffic Music Sales Were Broken Why Email Marketing Continues To Be A High ROI Channel How To Craft Copy That Gets Fans' Attention What Has Changed About Organic Social Media Since We Started The Podcast   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
12/12/202352 minutes, 4 seconds
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EP299: Separating From The Sleeping Music Industry During the Holidays

Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...   In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!   Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!   DISCOVER: Why the Music Industry Slows Down During the Holidays How B2C and B2B Business Operates in the Music Industry The Advantages and Drawbacks of Releasing Music During the Holidays What Sales Offers to Run in December for Maximum Impact How To Prep To Make 2024 Your Best Music Career Year Yet   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Dan Martell EP297: How To Kick Start A Fan Base with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
12/5/202323 minutes, 24 seconds
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EP298: How to Grow Any Artist Business

If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...   In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.   Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!   DISCOVER: How to Audit Your Ecosystem and Marketing for Growth Opportunities Why Artists Focus on the WRONG Things In Their Businesses What Types of Free and Paid Offers to Consider For Your Fans How To Create and Ascend Customers Through E-commerce What Steps To Take To Build A Repeatable Process for Year-Round Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Build Irresistible Offers For Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
11/28/202327 minutes, 11 seconds
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EP297: How to Kick Start a Fanbase with Content

Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...   In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!   If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!   DISCOVER: How to Research and Model Content on TikTok and Instagram Reels How to Produce and Edit Video for Maximum Engagement Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results How To Pair Your Music Releases with Content When and How to Widen Your Reach with Paid Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Katie Dwyer! The Complete Guide To Music Marketing in 2023 Dominating Your First Year As An Artist w/ SOMEKIDPUNK Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
11/21/202344 minutes, 14 seconds
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EP296: Results, Metrics, and How To Avoid Wasting Money on Ads For Your Music

When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...   So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.   If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!   DISCOVER: Why Understanding Metrics and Getting Results Can Be Challenging for Artists When To Monitor, Optimize, and Kill Your Ads for Best Results How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today The Difference Between Testing and Stability Campaigns in Advertising What Meta's Learning Phase Means for Your Music Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Circuline! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
11/14/202342 minutes, 44 seconds
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EP295: Seeing the Future The Next 10 Years in the Music Industry

The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...   In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!   If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!   DISCOVER: How AI Is Set To Disrupt The Music Industry In The Next 10 Years What The Future Holds For Music And Intellectual Property Rights Where The Metaverse Fits Into The Future Of The Music Industry How Sync Licensing Is Set To Evolve Over The Next Decade Why Spotify And Similar Platforms Might Be On The Brink Of Collapse   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Alice Di Micele! Descript EP181: The Shifting Role of Artists in Society and Culture EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
11/7/202351 minutes, 21 seconds
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EP294: 5 Music Business Blind Spots and How to Spot Them

In order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize... In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationships with your fans by focusing on five crucial areas that often go unnoticed.   So if you're ready to shed light on the hidden aspects of your music business and transform these blind spots into opportunities for growth, this episode guides you to unlock new opportunities for growth and improve your overall marketing strategy!   DISCOVER: How To Audit Your Audiences For A Better Understanding Of Your Fan Base How To Generate Ideas For New Content And Why Organic Content Matters What Engagement Can Do For Increasing The Quality Of Your Fans How To Craft Compelling Offers To Encourage Fans To Sign Up For Your Lists How To Convert Fans Into Customers And Boost Your Music Business Profit Over Time   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, The Reality of Yourself! What Musicians Need To Know About The TikTok Algorithm Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
10/31/202357 minutes, 41 seconds
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EP293: How to Sell More Music and Merch at Black Friday 2023

Black Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales...   In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascension, and run a campaign that nails messaging and cadence that gets your fans buying.   If you're ready to make Black Friday 2023 your most successful sales event yet, tune in for this episode and gear up to sell more music and merch than ever before!   DISCOVER: Why Black Friday Sales Matter For All Businesses, Including Musicians How To Segment Audiences For Customer Creation And Ascension The Art Of Upselling And Why Customers Buy More During Promotional Periods How To Craft Great Offers Without Resorting To Discounting How To Create The Perfect Messaging Cadence For Your Promotion Plus: Get Free Access To Our Indiepro Exclusive Black Friday Workshop, This Month Only!   RESOURCES: Learn How To Sell More Music and Merch Inside IndiePRO Listen To IndieAward Winner, WHOAMI! Last Minute Black Friday Tips for Musicians How To Prepare For Black Friday Run A Black Friday Sale To Turn Listeners Into Customers Get Access To Our Black Friday Workshop for FREE (this month only!) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
10/24/202338 minutes, 26 seconds
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EP292: The Keys to Successful Crowdfunding for Musicians

Crowdfunding can be a game-changer for musicians, but misconceptions often deter artists from leveraging its full potential. Is crowdfunding as an artist distinctively different from campaigns in other industries?   In this episode of Creative Juice, Jack and Circa welcome our special guest, music business development expert, Kyle Kraft to the show to discuss the keys to successful crowdfunding for musicians. Learn the misconceptions around crowdfunding that stop artists from doing it, how to set achievable goals, engage your personal network, and ask for support in a way that resonates with your audience.   Whether you're considering crowdfunding for a launch for the first time or looking to improve from your last attempt, this episode is packed with practical advice and insider tips to help you unlock crowdfunding success!   DISCOVER: What Most Artists Miss About Crowdfunding Why Crowdfunding For Music Is Unique Compared To Other Industries How To Set Realistic Goals And Stretch Goals For Your Campaign Why Tapping Your Personal Network Is Important To Your Success The Key Differences Between Preorder Campaigns And Crowdfunding Efforts How To Ask For Support In A Way That Doesn’t Feel Like Begging PLUS: An Announcement Of The New "Launch And Release" Training Inside IndiePRO! RESOURCES: Take The "Launch and Release" Crowdfunding Course ONLY Available Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
10/17/202349 minutes, 58 seconds
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EP291: Bullying The Music Industry About Email Marketing

Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them...   In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email strategy.   If you're ready to stop making common industry email marketing mistakes and start leveraging email to its fullest, this episode will show you how to engage your fans effectively, drive sales strategically, and tell compelling stories that keep your list engaged!   DISCOVER: How HTML Is Killing Your Emails Missed Opportunities Around Holidays For Sales And How To Seize Them Why Major Artists Never Nail The Right Frequency In Their Email Marketing Storytelling Techniques To Better Nurture Your Fans Why Using Email As A Channel For Teasers Is A Misstep Many Artists Make   RESOURCES: Learn Email Marketing for Musicians Inside IndiePRO Listen To IndieAward Winner, Amanda Duncan! Hubspot: Plain Text vs. HTML Emails: Which Is Better? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
10/10/202330 minutes, 49 seconds
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EP290: Why Spotify Trigger Cities Make Growth Impossible

The concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation.   In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves stuck in a vicious cycle of unfulfilled promises and stunted growth. Arm yourself with knowledge about how the Spotify algorithm actually works, not based on bad science, but based on what Spotify developers themselves say, and make informed decisions about your music marketing strategy!   If you're tired of chasing elusive growth strategies and ready to understand how Spotify truly works, this episode is a must-listen so that you can say goodbye to the misleading trigger cities theory, and hello to practical, effective growth strategies!   DISCOVER: Where The Theory Of Spotify Trigger Cities Originated And Why It Lacks A Scientific Basis What The Spotify Recommendation Engine Actually Is How The Trigger Cities Theory Has Negatively Impacted Artists And Bands For Years Why Growing An Audience Outside Of Your Native Country Is A Bad Starting Point The Data And Psychology Of Spotify Playlist Listeners   RESOURCES: Learn How To Grow On Spotify Inside IndiePRO Listen To IndieAward Winner,  Cryptic One! How the Spotify "Algorithm" ACTUALLY works Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
10/3/202336 minutes, 57 seconds
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2 Marketing Truths and 1 Lie

In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?   In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.   If you're looking to make informed, strategic decisions about your music career, this episode is packed with insights to help you avoid the pitfalls of bad, overhyped marketing tactics!   DISCOVER: When And Why Artists Need To Shift Focus From Audience Growth To Revenue Generation Why E-commerce Is Underrated By The Mainstream Music Industry How To Tackle Monetization With Unique Offers Like Custom Songs And House Concerts What Artists Can Learn From Insane Clown Posse And George Lucas Why Spotify Growth And Profitability Through Paid Traffic Is A Myth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Outmarketing Billboard Charting Artists and Bands Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
9/26/202342 minutes, 21 seconds
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EP288: How Black Eyed Peas Collaborated to Find New Fans w/ Rachel Strassberger

In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas...   In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's last two albums, TRANSLATION and ELEVATION! Learn from Rachel's valuable insights into the process of working with other artists and their teams, marketing the albums, and tapping into the power of the Black Eyed Peas fan club!   If you're an artist or manager looking to leverage collaborations and grow your fan base in new markets, this episode is packed with practical advice and insights directly from one of the biggest groups in the world!   DISCOVER: What The Ins and Outs of Black Eyed Peas' Collaboration Process Looked Like How To Effectively Market An Album Featuring Various Artists The Role of Fan Clubs in Promoting New Music What Advice Managers Can Learn From The Highest Levels of Artist Collaboration Why It's Critical To Arm Your Team With Top Notch Content   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Follow Rachel on Instagram! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
9/19/202345 minutes, 31 seconds
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EP287: The Complete Guide to Music Marketing in 2023

Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day...   So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns fan-funded growth and monetization!   Just starting out? We've got you covered. Already have fans and music to release? We'll guide you on capitalizing on that. Need to grow and scale your music business? This episode covers the strategies that you need to take your music career to the next level!   DISCOVER: What Strategies Work Best for Different Stages of Artist Growth Where to Focus Your Content Creation Efforts for Maximum Impact How to Balance Organic and Paid Social Media Strategies Why Fan-Funded Growth Can Be a Game-Changer for Your Career How to Build Effective Monetization Vehicles in Your Music Career Why Increasing Fan Lifetime Value is Crucial and How to Achieve It   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
9/12/202357 minutes, 15 seconds
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EP286: Dollars, Percentages, and Why Artists Stay Poor

Musicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success...   In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dynamics of music industry gatekeepers in 2023!   If you want to know how to spot and avoid bad deals, this episode will help you unravel the secrets behind the financial models that keep many artists struggling!   DISCOVER: How Music Industry Financial Models Compare With Other Industries What Percentage-Based Record Deals and Management Agreements Look Like Why Most Deals and Partnerships Don't Favor Artist Success The Myth of True Performance-Based Relationships in the Music Industry What Control Gatekeepers Have In Music in 2023   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
9/5/202341 minutes, 50 seconds
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EP285: The Subtle Art of Charging More

What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to...   In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successful brands such as Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan. Learn how these iconic names have mastered the art of selling and how you can apply their strategies to your own pricing approach.   If you want to unlock the true value of your merch for your business, this episode will empower you to think about your offers in a totally new light!   DISCOVER: Why Artists Struggle With Charging Money For Music and Merch The Pros and Cons of Price Adjustments What You Can Learn from Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan How To Confidently Raise Your Prices By Adding Value What Low Pricing Does To Perceived Value of Your Brand PLUS: Use Our Simple Value-Add Checklist In Your Online Store Today   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
8/29/202350 minutes, 3 seconds
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EP284: Outmarketing Billboard Charting Artists and Bands

In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists...   In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing. Discover the missed opportunities of these charting artists and get actionable insights on how to build up your own marketing arsenal!   If you're looking to supercharge your music marketing and get fast, sustainable results, this episode is packed with practical tips for effective e-commerce systems, a robust digital infrastructure, and a strategic customer journey for your fans that can't be beaten!   DISCOVER: Lessons Learned from Analyzing Marketing of Billboard Hot 100 Artists How We Conduct Research and Audit Music Marketing at IndieX How To Find Missed Opportunities and Build Up Your Marketing Arsenal Why Sales, Infrastructure, and Fan To Customer Strategy Are The 3 Pillars of Effective Music Marketing Why Most Artists Miss Unlocking an Additional 15% of Sales Revenue What Stupid Simple Checkout Retargeting Techniques Can Do For You   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP207: Where Major Artists Get Stuck In Their Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
8/22/202351 minutes, 23 seconds
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EP283: How, When, and Why to Market Like a Label

Ever wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze?   In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations that call for brand awareness and Madison Ave style marketing approaches.   This episode will equip you with the knowledge and insights to effectively navigate the marketing landscape, understand when to adopt different strategies, and ultimately, market your music like a pro!   DISCOVER:   How and When Indies Can Successfully Tap Into Brand Marketing Strategies What Direct Response Calls to Action Mean for Your Music When to Consider Brand Awareness and Madison Ave Style Marketing Approaches Why Brand Awareness Is a True "Fake It Till You Make It" Game How Mass Media Provides Social Proof and Brand Authority: The Power of Perception What to Look at in Your Business Before Making Expensive Marketing Decisions: Key Indicators for Success   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
8/15/202341 minutes, 25 seconds
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EP282: Archieving Chart Topping Success as an Indie w/ As December Falls

Chart-topping success may seem like a far-off dream for many indie artists, but it's more achievable than you might think...   In this episode of Creative Juice, we're joined by special guest Ande Hunter, the guitarist of As December Falls and a Marketing Strategist at IndieX to discuss the band's recent chart topping album launch! Ande shares the inside story of his band's recent record release, which climbed to #1 spots and held top ten positions on numerous charts. Get a close look at the marketing campaigns that drove preorders of the album and how the band leveraged social proof and storytelling to drive results!   This episode isn't just about celebrating success - it's about understanding how to replicate it for yourself. If you're looking to reach new heights in your career, this episode brings a reality check on music business growth across the board!   DISCOVER: What It Takes to Achieve Chart-Topping Success as an Indie Artist How As December Falls Leveraged Preorder Campaigns for Their Record Release The Power of Social Proof and Storytelling in Music Marketing Where Press and PR Play A Role In Release Campaigns How to View Your Music Business Growth from Bottom To Top
8/8/202343 minutes, 10 seconds
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EP281: Taking Big Steps to Fix Broken Music Marketing

When using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes...   In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic pivots that have transformed the campaigns of our artist clients and how to effectively plan split tests once you have working marketing campaigns.   To prepare you for failing marketing campaigns, this episode drops the knowledge and tools needed to identify weak spots, implement effective solutions, and ultimately, breathe new life into your music marketing strategies!   DISCOVER: What Broken Music Marketing Looks Like: Diagnosing Problems How to Overhaul Your Ads With Better Song Choices Why Sweeping Changes Often Outweigh Small Adjustments What Successful Campaign Turnarounds Look Like At IndieX How to Plan Split Tests Effectively   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How A Music Marketing Agency Runs Marketing Tests Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
8/1/202329 minutes, 18 seconds
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EP280: The #1 Revenue Opportunity for Artist Managers

In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull?   In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you up to a new level of relationship with your fans!   If you're an artist or artist manager looking to unlock revenue potential, this episode will open your eyes to how you can start outselling your streaming profit in no time!   DISCOVER: Why Merch Is the Holy Grail of Music Business Growth: A Fresh Perspective The Main Ways The Music Industry Makes Money How Merch Drives Growth Through Substantial Profit Why Your Fans Desperately Want Tangible Products What Pros and Cons Exist with Print On Demand Merch How To Make More Revenue AND Profit   RESOURCES: Learn How To Make Merch That Fans Want Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
7/25/202348 minutes, 14 seconds
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EP279: Getting Ahead in a Distracted Music Industry

In an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you...   In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply don't work, after coaching thousands of artists at our agency and in our community. You'll learn why looking to industry superstars can hinder your progress, what it means to have a competitive edge in your business, and discover the character traits that will help you succeed.   Simply put, if you want to get ahead in a distracted music industry, this episode will equip you with practical insights and strategies to stay focused, maintain consistency, and carve out your own path to music career success!   DISCOVER: Why Consistency and Focus Are Challenges for Artists Why Threads or Any New Platform Won't Be Your Savior What It Means to Do More of What Works and Less of What Doesn't How Looking to Industry Superstars Will Hinder Your Progress Where To Find a Competitive Edge in Your Business How to Overcome the Fear of Selling What It Really Means to Treat Your Artistry Like a Business   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP92: Is Selling Music EVIL?! EP274: From Struggling Music Business to 348% Revenue Growth Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
7/18/202334 minutes, 39 seconds
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EP278: The Real Role of Content in Your Music Career

Content creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you?   In this episode of Creative Juice, Jack and Circa present the hypothesis that the true purpose of creating content is not merely trend-chasing, but rather teaching you how to create powerful advertising assets for your music! Delve into how to drive fan base growth with organic content, use TikTok for inspiration, and create standout videos through a scientific process. We also discuss why performance videos are STILL king and share insights on how to remain authentic online!   This episode will empower you with fresh perspectives and practical strategies to revolutionize your approach to content creation and supercharge your music career!   DISCOVER: What the Music Industry Doesn't Tell You About Content Creation The 5 Skills Every Artist Needs To Learn Where to Find Inspiration for Your Content On TikTok How to Create Standout Videos Through a Scientific Process Why Performance Videos Are STILL King How to Remain Authentic Online   RESOURCES: Learn The Fan Finder Method Inside IndiePRO i {STRONGLY DISLIKE] content The Dropout - Vitamin D Walk Off The Earth on TikTok EP256: The State of Independent Music in 2023 Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
7/11/202342 minutes, 33 seconds
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EP277: Run These 3 Music Marketing Split Tests

Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies.   In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns, along with how to run these tests in your own music marketing!   Whether you're an emerging artist or an established industry professional, this episode will arm you with valuable insights and practical advice to help you make data-driven decisions in your music marketing efforts!   DISCOVER: What is Split Testing: Definition and Benefits Where Conversions vs. Traffic Objectives Matter: Direct-to-Spotify Ads Insights How to Optimize Online Store Pop Ups For List Growth Why the Optimal Number of Ads Is Crucial: Maximizing Your Ad Campaigns' Efficiency How to Be Scientific in Your Marketing: The Importance of a Data-driven Approach Why Testing Creates Win-Win Outcomes: Driving Success Through Informed Decisions How We Run Tests at IndieX: Insider Tips for Maximum Results   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
7/4/202337 minutes, 16 seconds
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EP276: Fans, Traffic, and Conversions

"How do I run ads on Facebook to drive subscribers to my YouTube channel?" or "How do I send people from Instagram to engage with me on TikTok?" are common questions that point to some big misunderstandings about traffic and your fan base...   So in this episode of Creative Juice, Jack and Circa we break down these types of questions and discuss how to effectively set your goals around effective paid advertising and quality conversions! Learn about the different types of traffic that your fans represent, the dangers of cross platform advertising, native advertising, and more!   If you've ever wondered about how to maximize your paid and organic traffic in a way that creates a valuable fan base for your career, you're in good company and this episode covers the topic from start to finish!   DISCOVER: The Distinction Between Traffic and Conversions Why Cross Platform Advertising Is Disruptive How We Define Traffic Stores and Traffic Treadmills When Native Advertising Is Most Valuable What Makes Up A High Value Conversion and Return Path What Earned Media and Owned Media Can Do For Your Music Career   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
6/27/202332 minutes, 31 seconds
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EP275: Strategies to Grow a Fan Base From the Ground Up

Google "how to grow a fan base" and artists will find a dizzying amount of services, products, and content offered to answer the question. What's the best way to cut through the noise and find best practices for today?   In this episode, Jack and Circa take cues from our playbooks at the IndieX agency and the IndieFounder coaching program to discuss current strategies that we use to grow a fan base from the ground up! Learn about how the online landscape has changed since COVID, content creator culture, best practices for video ads, and beyond.   This episode will give you a boots-on-the-ground perspective of marketing campaigns and strategies that we're testing and running for artists of all shapes and sizes!   DISCOVER: Why Calls To Action Are More Useful On Social Media Now How COVID Impacted The Online Landscape For Marketing Why Lackluster Video Just Doesn't Work Online Anymore How The Top Of Funnel Low Hanging Fruit Has Changed How Selling Your Music Allows Your To Test How Good It REALLY Is   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) Join Us In The Indepreneur Discord Server!  
6/20/202341 minutes, 44 seconds
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EP274: From Struggling Music Business to 348% Revenue Growth

Creative careers need to be managed with care and consistency like any business. Losing sight of that can result in rescue operations of “Bar Rescue” or “Restaurant Impossible” proportions…   In this episode, Jack and Circa share a case study story from our agency IndieX of taking a client from struggling to growing their revenue by 384%! Learn the three reasons businesses slow down, what to consider when going into the studio, and where to look if your business is struggling!    If you’ve ever worried about the sustainability of your music career, the story in this episode provides a starting point to consider when approaching hard times!   DISCOVER: How We Helped An Artist Grow Their Revenue by 384%  Product Focused Vs Growth Focused Entrepreneurs The 3 Main Reasons Businesses Slow Down When The Branding Debate Can Hurt Your Business How To Run A Sales Promo To Fix Your Monetization Problems   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
6/13/202328 minutes, 53 seconds
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EP273: How to Beat the Majority of Artists At Email Marketing

74% of Billboard Hot 100 artists are missing out on opportunities to get more fans on their lists and actively monetize their audience. You don’t have to be like them…   In this episode, Jack and Circa talk about the process artists can use to get more fans on their email list for free - no matter how big your audience is! Learn about creating irresistible free offers for your fans, maximizing your online real estate, and following up with you fans to make email marketing works for you!   If you want to beat the majority of artists in the wild in email marketing and more importantly, build a hyper engaged subscriber list, tune in for this episode!   DISCOVER: What Purpose An Email List Plays in 2023 Why The Majority of Artists Miss Out on List Growth Examples Of “Can’t Resist” Offers That Go Beyond Updates How To Make Newsletters Great Again Where To Install Opt Ins On Your Website And Socials PLUS: Swipe Our Agency Processes for Growing Your List   RESOURCES: Get Our FREE Permission Safety Net Checklist Take The Grow Your List Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP Case Study Join Us In The Indepreneur Discord Server!
6/6/202334 minutes, 24 seconds
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EP272: Post-Tour Marketing Campaigns Every Artist Should Run

The times between tours and album launches are prime opportunities for musicians in their online marketing. But most artists miss out on engaging their fans with creative campaigns AND driving revenue…   So in this episode, Jack and Circa walk through the post-tour marketing campaigns that we run for our artist clients at the IndieX agency, as often as we can! You'll learn about how to plan a sales promotion after your tours or live shows to help you sell out your merch and keep the momentum going in your business.   If you’ve ever wondered how to keep cashflow strong in your music career outside of your live performances or release milestones, this episode will give you a roadmap to get started!   DISCOVER: Why E-Commerce Is A Profit Maximizer for Touring How To Structure A Tour Blowout Sales Promotion Which Fans To Target For Your Post-Tour Sales How To Collect Subscribers On The Road The LTV Of A Music Fan   RESOURCES: Take The Selling Tickets Training Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP244: How To NEVER Need A Reason To Sell Music Again Join Us In The Indepreneur Discord Server!  
5/30/202334 minutes, 3 seconds
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EP271: The Truth About Passive Income for Artists

There's a lot of chatter in the music industry about how membership sites like Patreon can create easy, passive revenue streams for artists with little work involved. However, looking at membership models in other industries tells a different story…   In this episode of Creative Juice, Jack and Circa discuss the topic of recurring revenue through membership sites and how artists can make the most of their efforts in growing on a site like Patreon! Learn about the two tracts of artist membership site growth, the revenue ceilings, and how to add value for fans in your membership over time!   If you’ve been thinking about building a Patreon membership site, hoping that it will be an easy cash grab, you could be right or you could be wrong...Find out why in this episode and build a stronger community!   DISCOVER: How To Measure Growth and Churn in Your Membership Why Artists Should Think Like Software Companies What A High Ticket Tier Will Do For Your Membership Site When To Use Patreon and When To Build Elsewhere How To Price Your Membership Tiers Effectively What To Bake Into Your Community So That Fans Stick   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Influence Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
5/23/202346 minutes, 25 seconds
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EP270: How To Run Your Music Business and NOT Burn Out w/DUX

Burnout is a serious symptom of trying to build a music career without a roadmap. However like all businesses, there are skills that can help artists run their business like a well oiled machine from early days to building a team…   In this episode of Creative Juice, we‘re joined by Indepreneur’s Director of Operations, IndieX Strategist, and artist Jonah McLean aka DUX to talk music business operations! Learn about the mindset, philosophies, systems, and processes that you can use to manage your music business when solo operator or when you’re thinking about building a team!   If you’ve been feeling stuck, slowed down, or on a rollercoaster between productivity and burnout with your music business, this episode is a must-listen for an easy to implement framework that will help you get more done!   DISCOVER: Where To Focus Your Marketing When You Feel Stuck How To Manage Projects With A Simple System Why Many Artists Try To Build A Team Too Soon What 2 Touchpoints Are Critical For Any Music Business How To Build A Team And Find Help Where It’s Needed   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Be More Productive In Your Music Marketing w/ DUX Asana EP242: Finding The Low Hanging Fruit In Your Music Marketing Listen To The Record Process Podcast Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
5/16/202333 minutes, 35 seconds
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EP269: Taking Your Music Business Full Time

For any entrepreneur building a business, making the jump from side hustle to full time business owner can feel like a huge risk and a leap of faith and this is especially true when diving into becoming a full time artist...   In this episode of Creative Juice, we pull back the curtain on Ed's recent transition into working full time on his band The 502s! Learn about the steps he took to go full time with the band, setting tangible goals for your business, and building a team that supports your growth from the early startup stage all the way to a full-blown music career!   If you've ever felt that the jump to full time in your music career was just too scary or out of reach, Ed's experience and story will give you a unique perspective on how to drive your business forward!   DISCOVER: Why Ed Found Himself As The 502s Chief Creative Officer Full Time What Role You Can Fulfill In Your Music Business How To Build Your Business Around Professional And Personal Goals Why The Cadence of Creating and Releasing Music Is Critical To Artists in 2023 What Revenue Streams To Analyze In Your Music Business PLUS: An Inside Look At Where Creative Juice Is Heading!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
5/9/202346 minutes, 26 seconds
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EP268: What The Music Industry Doesn't Know About Advertising Online

It only takes a quick glance at the social media pages of some of the world's top artists and bands to realize that the music industry is missing out on crucial wins from effective digital advertising...In reality, there's more for artists to learn from businesses outside of the music industry...   In this episode of Creative Juice, Jack and Circa explore what the music industry doesn't know about advertising online and how you can learn powerful strategies that take your career to the next level from other industries! Learn from insights from our agency IndieX which has managed millions of dollars in ad spend for our artist clients, the business insights of effective advertising, and how to view your music business like a high-powered e-commerce outfit.   Wondering what social media ads can do for you beyond attempts at streaming growth? This episode covers how to make the most of your advertising budget and grow your fanbase like never before!   DISCOVER: How Direct Response and Madison Avenue Advertising Differ Why Advertising To Spotify Will Always Cost Money How E-Commerce Companies Use Digital Ads Why The Lifetime Value of A Music Fan Can Be Higher Than Other Types Of Customers How To Use Free, Low Cost, and High Ticket Offers In Your Marketing   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP207: Where Major Artists Get Stuck In Their Marketing Join Us In The Indepreneur Discord Server!  
5/2/202350 minutes, 55 seconds
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EP267: What Artists Can Learn About Marketing from Amazon

Amazon is the world's largest online retailer and with 2.45 billion monthly visitors and over 300 million active customers, there's a ton that musicians can learn from the e-commerce giant about marketing...   In this episode of Creative Juice, Jack, Ed, and Circa discuss how Amazon makes it easy for customers to become raving fans of the products and brands they love and how artists can do the same! Learn the sales frameworks that Amazon uses online and apply the strategies and tech in your online store to build amazing buying experiences for your fans.   If you've ever looked around the music industry and wondered why artist merch stores are lackluster, this episode will transform what you know about online sales!   DISCOVER: How Amazon Makes It Easy For Customers To Buy What McDonalds, Pizza Hut, and Grub Hub Can Teach You About Sales How To Build Compelling Upsells and Cross Sells Where To Start If You Don't Have A Ton of Products In Your Store How To Use Preorders To Increase Your Upsell Take Rate What Marketing Tech Tools To Use For Optimizing Your Customer Experience   RESOURCES: Take A Deeper Dive Into Upsells With Circa's Recent Workshop Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
4/25/202341 minutes, 56 seconds
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EP266: Quick Tips for More Effective Email Marketing to Your Fans

When it comes to the question of whether or not email marketing is viable for musicians, we could talk for days about automation, tech, and platforms, but the truth is that email marketing is only as powerful as the foundation that you build upon...   In this episode of Creative Juice, Jack and Ed discuss the core principles of successful email marketing and quick tips to make your email marketing more effective! From subject lines and copy to calls to action and content, learn how to leverage the most profitable tool in your music marketing arsenal to the max.   Looking to warm up a dead email list of fans or get more engagement and sales from email marketing? This episode covers the foundations of email strategy that you need to succeed!   DISCOVER: What A Powerful Subject Line Does For Your Open Rates Which Action Words To Keep In Mind When Writing Emails How To Use Urgency, Scarcity, and Curiosity In Your Marketing What To Consider For Writing Stronger Emails How To Maximize Your Email Click Through Rate PLUS: A Look At Eye Catching Subject Lines From Our Personal Inboxes   RESOURCES: Learn Email Marketing For Musicians Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
4/18/202331 minutes, 53 seconds
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EP265: Maximizing Your Fan Generated Content

The word "content" gets thrown around A LOT in the music industry, especially when it comes to social media. But did you know that most artists are missing the boat on the most impactful content in their marketing arsenal?   In this episode of Creative Juice, Jack and Ed discuss how to let your fans help you create your most powerful content and how to use it in a variety of music marketing strategies! Learn about the benefits of user generated content, leveraging your fans' recommendations, and where to find content without asking for it.   If you've ever had a find comment, text, or email you about the impact your music has on them, this episode is a must listen to help you make the most of those moments!   DISCOVER: Why Artists Are Missing Out With Reviews On Their Stores Where User Generated Content Can Be Used In Your Marketing How To Use Fan Content In Retargeting Ads Why Fan Testimonials Outshine Press Quotes How To Use Your Comments Sections for Epic Copy   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
4/11/202332 minutes, 6 seconds
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EP264: How to Make Music Marketing Work For You

Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat...   In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming platforms, reactivate a cold social media following, and convert fans into customers.   If you find yourself wondering what strategies might apply to your unique situation, this episode will set you up at the right starting point!   DISCOVER: When To Focus on Warm and Cold Advertising How To Activate Your Social Media Following The Challenges With Converting Streams To Fans Why Cobranded Content Can Bring You New Fans How To Turn Fans Into Subscribers and Customers   RESOURCES: Learn The $1/Day Traffic Strategy and The Buddy System Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  
4/4/202332 minutes, 51 seconds
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EP263: Tools and Processes to 10x Your Music Business Productivity

Now more than ever, artists have more tasks to focus on and more hats to wear! Between making music, rehearsing and touring, managing social media and promotions, it's no surprise that you might struggle to get everything done RIGHT...   In this episode of Creative Juice, Jack and Ed dive deep into the tools, strategies, and processes that we use at our music marketing agency with our clients and their teams to help them 10x their productivity. Learn about creating content in a way that doesn't feel like a drag, implementing a productivity tech stack into your business, and allocating time so that you can focus on being a creative.   A creative business doesn't need to suffer by operating differently than any other efficient business! If you're looking to streamline your work as an artist, this episode will kickstart your hyperproductive music career!   DISCOVER: What Content Batching Will Do For Your Social Media Presence How Slack and Asana Will Help Streamline Your Processes How The 502s Create Social Media Content While on Tour What Most People Miss When It Comes to Using Google Calendar How To Use AI Tools To Understand Your Brand and Write Copy Why Blocking Out Time Will Lead To Better Creative Outcomes   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) EP254: How To Grow on Spotify in 2023 EP207: Where Major Artists Get Stuck In Their Marketing Listen To The New Season of "The Record Process" Join Us In The Indepreneur Discord Server!  
3/28/202343 minutes, 54 seconds
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EP262: Socia Media Advertising tips From A Music Marketing Agency

Social media advertising is constantly evolving and there's a ton of outdated or plain bad advice circulating online from influencers and gurus. It's tough to know what advice to follow or ignore to advertise your music effectively...   So in this episode of Creative Juice, Jack and Ed run down a slew of social media advertising tips sourced directly from the brains of our IndieX music marketing agency team! From campaign setup and budgeting, to targeting, creatives, and beyond, gain insight from marketers who are running ads for a full roster of artists all day, everyday!   If you're sick of the confusion and bad information when searching for best practices for your ads on Facebook, Instagram, and TikTok, this episode is packed with tips that come from actual experience running ads right now!   DISCOVER: How To Approach The Changes To Targeted Ads Why Artists Have A Unique Advantage For Social Media Ads Today When TikTok Ads Are Most Effective How To Setup Your Campaign Objectives and Optimization Events What To Consider When Setting Your Ad Budget How To Setup Your Advertising For Your Unique Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) EP254: How To Grow on Spotify in 2023 EP207: Where Major Artists Get Stuck In Their Marketing Listen To The New Season of "The Record Process" Join Us In The Indepreneur Discord Server!  
3/21/202336 minutes, 29 seconds
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EP261: Financing Your Music Career without a Record Label w/ Wendy Day

There's always talk in music circles saying that artists can seek out investors for financing their music business, but little talk about how to actually do it. The discussion stops at the possibility of finance outside of record deals and glazes over the practical steps...   So in this episode of Creative Juice, we're joined by special guest Wendy Day to talk about what artists need to know about investors and music industry finance today! Learn directly from Wendy's experiences in finding investors, working on deals, and building music careers spanning an amazing career working with artists from household names to successful indies!   If you've ever considered seeking outside capital for your music business, this episode will give you a sense of where to start looking, what assets you'll need in place, and what investors are looking for in the new music business!   DISCOVER: Why Record Label Deals Don't Make Sense For Most Artists What Is The Best Place To Start Looking For An Investor What Assets To Have In Place When Looking For A Deal Why Partnership Deals Are Like A Marriage Where 3 Different Artists Found Their First Investors What Investors Look For When It Comes To ROI   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Find Wendy Online At WendyDay.com Follow Wendy on IG at @rapcoalition YOUTUBE: How The "Music Business" Actually Works Join Us In The Indepreneur Discord Server!  
3/14/202358 minutes, 23 seconds
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EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study)

When artists have upward movement in their career, whether it's a hit song, a sync placement, a viral video, or a big tour, they often look ahead and aim to capitalize on their success. But what steps do you take to actually channel momentum and strike while the iron is hot in your career?   In this episode of Creative Juice, we welcome back IndieX Account Strategist and Marketer Ande Hunter for a case study story about capitalizing on the Billboard chart success of a new client at our agency! Take a few lessons from our playbook about how we ramped up this artist's e-commerce revenue with email marketing and ads, created over 1000 new customers, and sold out their merch!   The next time you have momentum in your own music career, this episode will give you tools and ammunition to help you capitalize on it and grow your fan base and revenue right away!   DISCOVER: How We Helped An Artist 5.6x Their Online Sales Why You Need To Nurture Your Fans In A Sales Cycle How We Test The Temperature of An Audience For Selling Why Music Videos Work As Ads For Cold Audience Sales Campaigns What Persuasive Elements You Need In Your Sales Ad Copy   RESOURCES: Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!
3/8/202321 minutes, 29 seconds
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EP259: 4 Things to Know About Advertising Your Music In 2023

The advertising landscape online is constantly changing. Artists that want to make the most of using paid traffic for their music need to stay on top of what's working now!   In this episode of Creative Juice, Jack and Ed unpack the advertising trends and strategies that we're testing and employing with our artist clients at IndieX, so that you can apply them to your music career! Learn how to leverage your content for maximum advertising impact, where TikTok Ads work best for artists, and how to analyze your efforts to achieve the best results.   With advertising trends changing day to day, the concepts in this episode will give you a foundation to build upon when advertising your music all throughout 2023!   DISCOVER: How Short Form Vertical Video Has Changed Advertising What To Watch For In Your Own Organic Content for Paid Ads Success How To Use TikTok Ads To Stop Chasing Virality Why Facebook Ads Are NOT Dead How To Read To Differences Between Poor Timing and Poor Results In Your Ad Campaigns   RESOURCES: Learn TikTok Ads In The Fan Finder Method Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
2/28/202322 minutes
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EP258: Taking Your Music From the Studio to the Global Stage w/ Casey Cavaliere

When bringing new music into the world, the most impactful releases seem to weave a seamless narrative even from the first moments of creativity in songwriting. But more often than not, marketing is left as an afterthought instead of a part of the creative process itself. How can artists overcome this hurdle AND stay inspired and focused?   In this episode of Creative Juice, we welcome back Casey Cavaliere from The Wonder Years and The Record Process podcast to discuss taking your music from the studio to the global stage effectively! From clients and colleagues that Casey has worked with in the studio, to his band, our clients IndieX, and everything in between, hear stories that will inspire you to capture your authentic story from pre-production all the way through to launching your next project with content and offers that will get your fans excited and involved!   If you've ever felt a disconnect between your creative side in the studio and planning out your marketing, the insights and stories from this episode will get you thinking about your favorite artists' music, your online presence, and your own releases in a totally new light!   DISCOVER: Why Documenting Your Process Makes Marketing More Fun How The Wonder Years Turned Their Recording Process Into A Documentary What You Can Learn From "Scrollstopping" Media How To Let Go of Perfection In Your Content Strategy What You Can Learn From Food YouTube Channels How To Create Engaging Videos In The Studio (Even If You Hate Content Creation) PLUS: A Glimpse Into The Upcoming Season of "The Record Process"   RESOURCES: Tune Into Casey's Podcast "The Record Process" For Season 4 Now! Follow The Record Process on Instagram! Watch The Wonder Years "Coughing Up Embers" Documentary! Learn The Fan Finder Method Video Ad Strategy Inside IndiePRO Salt Hank On YouTube Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
2/21/202358 minutes, 58 seconds
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EP257: How a Music Marketing Agency Runs Marketing Tests

Conventional online marketing wisdom tells us to "test everything" but it's not as common to hear what artists should actually be testing, how to do it, and why!   So in this episode of Creative Juice, Jack and Ed open up the hood to teach you the dedicated testing processes that we use at our music marketing agency, IndieX! Get a crash course in Testing 101 so that you know how to confidently plan a test in your own marketing and use the results to make the marketing for your music stronger.   If you've ever felt your eyes glaze over when you hear talk about marketing tests without real action steps, this episode will give you the exact framework that we use to solve problems, run tests, and get better results every week!   DISCOVER: What Questions To Ask Before Planning a Marketing Test How We Run Weekly and Monthly Tests at IndieX Why Testing Should Last More Than 1 Week How To Share Data With Your Collaborators What To Do Once You Have Results To Analyze   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
2/14/202327 minutes, 25 seconds
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EP256: The State of Independent Music in 2023

Independent music has never been stronger! In 2023, independent artists have more power, leverage, and resources at their fingertips than they realize...   In this episode of Creative Juice, Jack and Ed welcome Kyle "Circa" Lemaire back to the podcast for a chat about the state of independent music in 2023 and the opportunities that indies around the globe can take advantage of! Gain insight into indie market share growth, the process of creating social media content that works in 2023, and how Indepreneur and Creative Juice is changing in the new year!   There has never been a better time to take control of your own music career! This episode lays out aspirations and action items that you can use to make 2023 your best year ever!   DISCOVER: Why Musicians Are Becoming Multidimensional Public Figures Online How To Learn From Your Time Spent on Social Media (Even If You Hate Social Media) How To Create Content That Inspires You PLUS: What's Happening Inside IndiePRO and on Creative Juice in 2023 and How To Get Involved!   RESOURCES: Learn Top Music Marketing Strategies with Training and Monthly Workshops Inside IndiePRO EP181: The Shifting Role of Artists in Society and Culture RJ Thompson DIY Musician Podcast: Releasing Music in 2023 Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
2/7/202345 minutes, 33 seconds
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EP255: Why Social Media and Streaming Work Together

Scrolling Instagram for more than a few moments will undoubtedly land you in a deluge of posts, Stories, and Reels of artists promoting their music. How do you stand out and actually grow?   In this episode of Creative Juice, Jack and Ed are joined once more by IndieFounder Coach Jesse Gillenwalters to discuss the melting pot of social media and its relationship to streaming growth. Learn the cultural impact of great content on social media and why the right kind of engagement opens the floodgates for artists to grow on multiple platforms, from Instagram, YouTube, Spotify, and beyond.   If you've ever found yourself wondering why your social content or ads miss the mark in actually getting fans that listen to your music, this episode was born to help you break that barrier and start growing your listeners and fans!   DISCOVER: Why Great Content Acts As Cultural Moments For Fans What 4 Steps Will Help You Create Amazing Videos Why Your Clicks Don't Equal Streams What Social Signals Actually Drive Fan Action Why Your Music Videos Need A Hook, Just Like Your Songs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
1/31/202328 minutes, 26 seconds
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EP254: How To Grow on Spotify in 2023

Looking to grow your Spotify listeners, streams, and followers? Paid advertising can get you on your way to success...but with so much information about social media advertising, finding the best starting point can be a challenge...   In this episode of Creative Juice, Jack and Ed are joined by IndieX Account Strategist and IndieFounder Coach Jesse Gillenwalters to about growing on Spotify and Instagram using paid traffic! Hear from Jesse about the successes we're seeing with IndieFounder students' streaming growth, learn   If you want to cut through the noise around growing on Spotify and hear from someone who is actually doing it with artists every single day, this episode will get you marketing your streaming catalog to the right fans, right away!   DISCOVER: What Artists Need To Know About Spotify Growth How To Avoid Chasing The Wrong Metrics and Goals What Makes A Winning Campaign in Instagram Reels Ads How To Grow Your Audience In A Holistic Way Why Your Best Organic Content Will Be Your Best Leverage   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
1/24/202326 minutes, 26 seconds
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EP253: SImple Tricks To Make Your Fans Love You

A common bond that many artists share is the struggle to get fans to engage with them beyond listenership. Many musicians build audiences but many more fail at creating experiences to retain those fans...   In this episode of Creative Juice, Jack and Ed unbox a few simple, but effective tricks to encourage your fans to engage, support, and fall in love with you and your music. Learn how to take your fans, subscribers, and customers from disengaged listeners to active advocates and surprise them with calls to action that they'll love and search for more!   If you've ever struggled to get your fans to take the elusive "next step" with you, this episode will give you a few simple strategies that you can use today to make those fans stick!   DISCOVER: Where Our Favorite Artists Miss The Mark In Their Stores Why You Need To Focus On More Than Just Sales How To Maximize Touchpoints and Interactions With Your Fans Why EVERY Action You Take Matters For Your Growth How To Build The Perfect Super Signature   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
1/17/202324 minutes, 25 seconds
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EP252: The Art of Storytelling and Your Artist Brand

Shared stories are what drive real connection between people. Behind every business with a great brand is great storytelling and for artists that are on the fence about sharing their stories, it's time to face the facts: You can't build a brand for your music without storytelling!   In this episode of Creative Juice, Jack and Ed discuss the art of storytelling and how successful artists leverage storytelling beyond their songs to make an impact on their fans. Learn what big and small businesses outside of music can teach you about branding, the two objections artists have when it comes to sharing on social media, and how to stand out from the noisy online world.   If you want to build a memorable brand around your music, this episode will help you leverage the power of storytelling with simple steps and actions you can take today!   DISCOVER: What Elements Go Into A Strong Brand How To Understand The Story You Want To Tell Online What You Can Learn From Star Wars, Disney, ILM, and Other Famous Brands How To Share Without Oversharing (Every Artist's Worst Nightmare) Why You Need To Set The Branding Table For Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
1/10/202332 minutes, 46 seconds
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EP251: Our Music Marketing Predictions for 2023

As 2022 comes to an epic close, it's time to start looking ahead to what the new year will bring to music marketing and the music industry as a whole!   In this episode of Creative Juice, join Jack as he runs down his predictions for 2023 on the future of independent music, AI, marketing tools, and more!   If you want to make 2023 the best year for your music career, this episode will get you fired up and inspired to set your goals and charge ahead into the new year!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! ChatAI Jasper.ai Midjourney Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
12/27/202219 minutes, 20 seconds
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EP250: Content, Creativity, and Music Marketing in 2023

What's to come in 2023 in the music industry is anybody's guess, but we've got a few ideas and predictions...   In this episode of Creative Juice, Ed unpacks his thoughts and predictions for the new year around social media, content, creativity, and where to build your audience!   If you want to get a head start on planning out your goals for 2023, Ed's predictions will give you quite a few areas to think about!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
12/20/202216 minutes, 19 seconds
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EP249: Launching a Digital Event and Offer with Dame Ritter

A lot of questions pop up in creative circles about how to launch digital products and how artists can build a revenue stream by leveraging their content. In a world with endless free content, there are no easy answers but there are strategies to follow...   In this episode of Creative Juice, Jack and Ed sit down with our special guest Damien Ritter to discuss the successful launch of filmmaker and comedian, Bigg Jah's web series "The Lesbian Homie Season 2" as a digital event and offer! Learn from Dame as he shares how we were able to effectively tap into Jah's online audience to drive loads of sales and engagement for the premiere of the series!   If you want to succeed at putting content-driven offers behind a paywall, whether for your music, podcast, videos, or other creative endeavors, this episode will help you plan and execute a successful digital launch!   DISCOVER: What Factors Go Into Successful Digital Launches How To Create YouTube Calls To Action That Drive Traffic Why "Imperfect" Tech Shouldn't Stop Your Momentum How To Educate Fans About Your Growth and Pricing Why The Team Chose Moment Over Patreon or Other Membership Options How To Build A Membership Platform That Works   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Subscribe to Bigg Jah on YouTube Follow Dame on Instagram Keep Up With The Music Entrepreneur Club Check out Moment.co Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!  
12/13/202240 minutes, 43 seconds
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EP248: Jump Start Your Online Merch Store To Thousands (IndieX Case Study)

Artists with sizeable audiences online have a few important levers that they can pull to unlock record-breaking growth in their business. Oftentimes, they just need to focus on the right things...   In this episode of Creative Juice, Jack and Ed share the processes and strategies that we utilized to help a new artist client ramp up their e-commerce growth at our agency, IndieX! Learn how we tap into a large audience for fast email list growth, create sales offers for rapid revenue generation, and how you can repeat these processes for your own music career.   If you have a large audience online and have yet to crack active monetization through e-commerce, this case study story episode from IndieX demonstrates just the tip of the iceberg of what's possible through smart digital music marketing!   DISCOVER: How To Grow An Email List for Free Why Artists Need Data Consolidation To Maximize Their Impact What Strategies We Use To Grow and Monetize An Audience Quickly How To Test Your Audience's Sales Tolerance Even If You Don't Have New Merch When To Stack Your Promotions So That You Don't Feel "Sales-y"   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!
12/6/202221 minutes, 4 seconds
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EP247: How To Use The Holidays To Your Advantage In Your Music Marketing

The music industry might "shut down" during the holidays, but you don't have to! The reality is that the holiday season is a perfect time to engage your fans in creative ways...   In this episode of Creative Juice, Jack and Ed chat about the trope that the music industry goes dark in December and why artists shouldn't follow suit! Learn about the strategies that our artists at the IndieX agency are using to engage their fans throughout the holidays from offers, and sales to giveaways and contests, so that you can do the same even if you're not releasing holiday-themed music!   Want to make the most of the holiday season and make your fans feel more connected than ever? This episode covers how you can get creative with examples that you can make your own!   DISCOVER: Why The Music Industry Shouldn't Shut Down In December   How To Structure A Giveaway for Nurturing Your Fans   What To Do If You Don't Have Holiday Music or Merch How to Rearrange Your Upsell Stack During The Holidays What Holiday Angles To Use In Your Copy   How The 502s Ran Their Holiday Livestreams   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
11/29/202225 minutes, 47 seconds
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EP246: Tapping Out Your TikTok and Instagram Content

Despite current music industry chatter, artists DON'T need to chase virality with each and every social media post they create. In fact, you might find your next best social media move by looking at what you've already done... In this episode of Creative Juice, Jack and Ed discuss tactics for making the most out of your videos on TikTok and Instagram and how to avoid spinning your wheels seeking your next viral moment! Learn how to repurpose your content tastefully and effectively for maximum impact and ad strategies to maximize your reach. If chasing social media clout has you feeling like you're on a content creation hamster wheel, the tactics and strategies in this episode will be the sharpest arrows in your arsenal! DISCOVER: What Artists Can Do To Stop Chasing Virality Online Why Reposting Your Content on TikTok Works How To Avoid Being "Cringey" When Sharing on Social Media Why You Should Run Ads To Extend Your Viral Posts How To Freshen Up Your Videos With A Few Simple Edits RESOURCES: Learn How To Get Fans Daily Inside IndiePRO Join Us In The Indepreneur Discord Server! Noah Kahan on TikTok The 2-Step Process To Build A Fan Base Consistently SnapTik Anees Looking to expand your team or need marketing help? Apply to work with IndieX!
11/22/202223 minutes, 2 seconds
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EP245: Last Minute Black Friday Tips for Musicians

Did you know that 30% of all retail sales occur between Black Friday and Christmas? This upcoming sales period is a massive opportunity for artists...don't miss it! In this episode of Creative Juice, Jack and Ed run down a list of tips and best practices for musicians that need a last minute jumpstart for a Black Friday 2022 strategy! Learn the 4 pillars of a successful Black Friday sales promotion and how to craft an offer for your fans even if you're just getting started. Scrambling to get your Black Friday strategy built out for this year? We've got you covered in this episode! DISCOVER: What 4 Pillars Make Up A Successful Sales Promotion How To Brainstorm Last Minute Merch and Offers What To Focus On If You Have Limited Products Available Why You Need To Publish Your Ads A Week In Advance What Your Rollout Timeline Should Include When To Pivot and How To Pull Off Last Minute Changes Plus: An Invite To Our Black Friday Activation Workshop RESOURCES: Catch Our Black Friday Activation Workshop And Build Your Promo ONLY In IndiePRO Join Us In The Indepreneur Discord Server! How To Build An Irresistible Offer For Your Fans In 10 Minutes Looking to expand your team or need marketing help? Apply to work with IndieX!
11/15/202219 minutes, 18 seconds
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EP244: How to NEVER Need a Reason to Sell to Your Fans

A major difference between most successful e-commerce companies and artists is that artists get stuck trying to find a reason to sell to their audience! You need a reason but you don't need permission... In this episode of Creative Juice, Jack and Ed discuss e-commerce strategies and how with a little bit of creativity, you'll never need to hunt for a reason to sell to your fans again! Learn how one artist built a promotion around the birthday of a car and how you can create milestones for your sales calendar and leverage bonuses in your online store! Want to make the most of your merch online? This episode will give you the confidence to build epic sales promotions all year round! DISCOVER: How John Schneider Ran a Sale Around A Famous Car Why The 502s Created Their Own Holiday (and Why Fans Love It) How To Use Your Interests To Create Sales Promos Out Of Thin Air Why You Don't Need New Merch For Every Offer What Pivots To Make When Your Ideas Don't Stick When To Effectively Bundle Products In Your Promotions RESOURCES: Learn To Make Sales All Year Round Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
11/8/202226 minutes, 53 seconds
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EP:243: Myth-Busting Sales Obstacles for Artists

Despite wanting to grow their businesses, artists often face misconceptions and obstacles that build up around the process of selling to their fans. These myths can massively limit your growth... In this episode of Creative Juice, Jack and Ed play the role of mythbusters to break down the sales misconceptions and unconscious fears that musicians hold! Discover how new narratives can supercharge your merch drops, learn about creative social selling, and how to plan an intentional and organized rollout plan. Feeling uneasy about making sales offers to your fans? See what blindspots you might be missing in this episode and launch your merch with confidence! DISCOVER: Who Your Real Competition Is When Marketing To Your Fans Why Are Artists Really Afraid To Sell? How Artists Miss Out On Sales By Omission of Frequency or Channel Why You Should Send A "Last Chance" Email with Every Promotion What To Watch For From Other Brands Around The Holidays RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
11/1/202225 minutes, 54 seconds
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EP242: Finding the Low Hanging Fruit in Your Music Marketing

Marketing your music to get new fans and grow a music business doesn't have to be overwhelming or complicated! In reality, there are three main things that artists and bands need to focus on... In this episode of Creative Juice, Jack and Ed discuss how to identify and attack the low hanging fruit in your music career and find the winning opportunities that are right under your nose! Gain an understanding of how all music marketing strategies and tactics fall under one of three categories: creating attention, capturing attention, and monetizing attention. If you've ever wondered what next step is right in the process of marketing your music, you'll find the answer for your growth in this episode! DISCOVER: What Questions To Ask Yourself When Considering A Strategy How To Develop A Marketing Plan Based on Low Hanging Fruit How To Create Attention With Paid Ads and Organically Why You Need To Capture New Fans' Attention After Discovery What Your Favorite Movies and TV Shows Can Teach You About Social Media Why Artists Are Uniquely Qualified To Crush Their Marketing RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP207: Where Major Artists Get Stuck In Their Marketing Zach Bryan on TikTok Nic D on TikTok Looking to expand your team or need marketing help? Apply to work with IndieX!
10/25/202232 minutes, 26 seconds
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EP241: Thinking Outside The Box To Solve Big Music Business Problems

As an artist, it's easy to get bogged down in the day-to-day and be trapped repeating the same processes and routines with little growth to show for it. But if you want to succeed in a creative music business, it's important to think outside the box and bring value to your fans... In this episode of Creative Juice, Jack and Ed discuss creative problem-solving and how to transform your business one step at a time. Learn how our artists clients at IndieX have solved problems in their music businesses from booking and touring to merch sales and online engagement and how to wow your fans with experiences both online and offline. Wondering how to apply your creativity to pull yourself out of a rut in your career? This episode is for you! DISCOVER: How To Transform Your Business With Value Driven Fan Offers What Creative Problem Solving Did for Dave Pettigrew's Touring in 2020 How The 502s Solved Their Expensive Euro Tour Problem Why Putting Limiting Your Extra-Musical Ideas Is Killing Your Career Why Worrying About Scale and Sustainability Will Stop Your Progress RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP228: A Crafty Way To Work With Promoters To Crush Your Live Show Marketing w/ Ande Hunter, IndieX Marketing Strategist Looking to expand your team or need marketing help? Apply to work with IndieX!  
10/18/202227 minutes, 2 seconds
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EP240: How To Plan An Epic In-Person Release Event

When it comes to releasing new music, the options for marketing and promotion are endless, especially online. But some of the most impactful tools in an artist's arsenal are in-person experiences! In this episode of Creative Juice, we're joined by Casey Cavaliere of The Wonder Years to discuss how to create unforgettable in-person experiences for your fans! Discover how The Wonder Years took over a theater, a boutique shop, a record store, and a restaurant around the release of "The Hum Goes On Forever", the logistics that go into planning a multi-phase event, and how to borrow inspiration from other industries! Whether it's a small gathering of close friends or a full-blown block party, in-person release events allow you to connect with your fans in the most memorable ways. If you're looking to put on an unforgettable release event, this episode is a must-listen! DISCOVER: What The Wonder Years Pulled Off For Their Album Release Spectacular How To Create Special Moments For Your Fans Based on Their Interests What 3 Pillars Allow You To Build Epic Live Experiences What Casey Learned from Playing 4 Shows in 4 Cities in 24 Hours Why Being Agile Is Critical Leading Up To Your Events How To Plan Ahead and Focus On Logistics What Other Industries Outside of Music Can Teach You About Event Marketing     RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Check out "The Hum Goes On Forever" Release Spectacular Rollout Follow Casey on Instagram Looking to expand your team or need marketing help? Apply to work with IndieX! Casey knows a thing or two (or five) about creating awesome experiences for fans. I hope this episode inspires you as much as it inspired me!
10/11/20221 hour, 7 minutes, 31 seconds
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Episode 239: The Traps to Avoid When Building A Team For Your Music Career

When it comes to building a team around your music career, there are a lot of traps that artists and bands can fall into. So many arguments and misunderstandings can be easily avoided... In this episode of Creative Juice, Jack and Ed chat about a few of the biggest traps musicians face when trying to build a strong team around them. Gain an understanding of what so many artists miss about their managers, how to view your music as a business, and how ensure every member of your team knows their worth. Worried that you'll never make it in the music industry because you don't have the right team around you? This episode is a must-listen to understand how you and your team can work together to succeed! DISCOVER: How To Be A Leader In Your Music Business What The Difference Is Between Micromanagement and Attentiveness How The 502s Build Their Team and Configured Roles The #1 Question To Ask When Building A Team RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Follow Dame Ritter and Music Entrepreneur Club Looking to expand your team or need marketing help? Apply to work with IndieX!
10/4/202227 minutes, 44 seconds
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EP238: Maintaining Your Authentic Voice Online

As an artist, maintaining control of your brand voice online is critical, especially as you begin to build a team and offload your marketing work.   In this episode of Creative Juice, Jack and Ed chat about how to keep consistency in your messaging and copy so that you remain authentic to your fans as you grow! Learn about why and when artists shift their effort away from their online presence, nailing your brand voice and copy, and the simple processes to use to ensure that your marketing from social media, emails, and ads stay true to you!   Worried about giving up control of your online persona? Use the processes in this episode to craft better messaging online AND pass on your creative vision to the rest of your team!   DISCOVER: Why SO Many Artists End Up With A Corporate Social Media Presence What QA Processes To Install Into Your Music Career Today Why You Should (And Shouldn't) Offload Your Marketing Work What To Pay Attention To When Crafting Your Online Voice How To Define Your Brand Voice Guidelines   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP183 – How To Be More Productive In Your Music Marketing w/ DUX Looking to expand your team or need marketing help? Apply to work with IndieX!
9/27/202228 minutes, 8 seconds
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EP237: 3 Steps To Dominate Q4 With Your Music

The last quarter of the calendar year represents a ton of growth opportunities for artists. What you stand to gain or lose depends on all of the steps that you take from today forward...   In this episode of Creative Juice, Jack and Ed talk about how to grow your music career in Q4 with three simple but crucial steps. Learn about the opportunities and challenges that await musicians at the tail end of the year, how to prepare, and how to set yourself up for success in the remainder of 2022 and into 2023!   If you're looking to get a leg up on 99% of other artists and bands in the coming months, let this episode be your roadmap!   DISCOVER: How To Plan Your Year-End Promotional Calendar Why You Should Set An Advertising Budget and Stick To It What To Expect When Marketing in Q4 How To Catapult Your Music Career Into Successful Processes For Next Year   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP194: 4 Outside the Box Offers To Make To Your Fans EP139: How To Bribe Your Fans (To Join Your List) Ready, Fire, Aim Looking to expand your team or need marketing help? Apply to work with IndieX!
9/20/202226 minutes, 3 seconds
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EP236: Finding Time for Creativity in Your Music Business

Ever feel creative burnout? In the midst of booking shows, touring, marketing, and everything in between, what happens when you lose creative focus on your music?   In this episode of Creative Juice, we're joined by Indepreneur's Director of Operations Jonah McLean, aka alien-funk producer DUX for a chat all about staying creative in the busyness of running a music business! Discover how to schedule creativity into your workflow, our 3 creativity energizers, and how to systematize your creative processes alongside the rest of your music career!   If you've ever struggled with writers block after intense focus on the other areas of your business, this episode is for you!   DISCOVER: What To Do When You're Low On Time How To Apply Your Productivity Systems To Your Creative Processes What To Have In Your Back Pocket To Fuel Your Creative Juice How To Break Writer's Block By Allowing Yourself To Play Why Organization Keeps Your Creativity On Rails   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP183 – How To Be More Productive In Your Music Marketing w/ DUX The Artist's Way Yumi Sakugawa Looking to expand your team or need marketing help? Apply to work with IndieX!
9/13/202239 minutes, 26 seconds
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EP235: Why Artists and Managers Miss Out On Revenue Every Month

In all of the hustle that occurs in running a successful music business, between making music and touring, did you know that you could be missing out on thousands of dollars in revenue left on the table?   In this episode of Creative Juice, Jack and Ed discuss the missing revenue that exists for artists with large, engaged fan bases and how to capitalize on monetization opportunities effectively! Learn the processes that we use day in and day out with our clients at the IndieX agency to help artists and bands tap into an additional, underappreciated revenue stream.   If you're an artist that has massive awareness or work with an artist looking to pull out more revenue in their music career, this episode will walk you through the steps we take towards active monetization of your fan base!   DISCOVER: Why Label Marketing Departments Are Shrinking How Many Artists And Bands Underserve Their Fans What Strategies To Use To Build Your Email or Text List Why E-commerce And Merch Aren't Prioritized In the Music Industry What Music Marketing Math Can Teach You About Your Business Why You Need Multiple Touchpoints When Selling Merch   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Is Selling Music Evil? Looking to expand your team or need marketing help? Apply to work with IndieX!
9/6/202238 minutes, 1 second
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EP234: Building Up to Each Release in Your Music Career

When it comes to planning and launching releases, many artists get stuck trying to sustain momentum and growth over time. Focusing your marketing on solving this problem can yield massive results! In this episode of Creative Juice, Jack and Ed unpack the concepts, strategies, and tactics behind ensuring that each of your releases has a compounding effect on the growth of your music career! Learn how to analyze your marketing systems, engineer your audience growth, and what we've seen some of the best artist managers focus on with the artists they work with! If you're planning a release in the coming months, this episode is a must-listen so that you can learn from the data and the successes of your previous releases to supercharge your growth!   DISCOVER: How Releases and Tours Drive The Upward Narrative of Your Career Why Consistency Sustains Your Growth Trajectory How To Take Data Driven Risks In Your Marketing What Strategies To Have In Your Toolkit For When Things Go Wrong Where To Look When You Feel Stuck What You Can Learn from Nic D About Finding "Your Thing" RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
8/29/202238 minutes, 25 seconds
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EP233: The 4 Big Revenue Bottlenecks That Growing Artists Face

Did you know that for artists and bands with large, engaged audiences there are 4 major bottlenecks that can stall your revenue growth online?   In this episode of Creative Juice, Jack and Ed break down the processes we use with artists and bands at IndieX to help them diagnose and overcome their monetization bottlenecks from day 1! Learn why your revenue as an artist doesn't need to be a rollercoaster and how fulfillment, design, offer strategy, and profitability challenges can be easily solvable problems with the right tools, tactics, and team in place.   If you have a fan base and customers but haven't really leveraged selling merch online to full capacity, this episode is meant to help you find your blockers and clear them!   DISCOVER: Why "Boring is Better" Once You've Got Attention Around Your Music What 4 Bottlenecks Exist for Artists Trying To Sell Merch Online How to Diagnose Your Music Business Processes Why Artists Tend To Undercharge (And How To Avoid It)   RESOURCES: Check Out "How To Make Merch That Fans Want" Inside IndiePRO The 2 Main Problems With An Artist's Marketing EP230: How To Amplify Your Fans’ Customer Experience Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
8/23/202238 minutes, 44 seconds
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EP232: Post Launch Marketing for Musicians

As a musician, wrapping up a release is only the beginning. Whether launching an album, EP, single, or merch line, you've managed to get people to take notice, but now you need to make the most of that opportunity and turn those new fans into lifelong customers!   In this episode of Creative Juice, Jack and Ed chat about where to focus your marketing in order to turn those new fans into customers for life! Learn about the main hurdles artists hit after launching a record, why music marketing isn't always a linear process, and how to ensure your fans always see value in what you bring to the table!   This episode is a must-listen if you've ever felt stuck after a launch and didn't know how to dial in your marketing to build on your foundation! Don't miss it!   DISCOVER: Why You Need To Nurture Your Fans And Build Perceived Value How To Overcome Peaks and Valleys In Your Release Schedule What Product Strategy To Focus On For Your Existing Customers Why Music Marketing Isn't Linear or Paint-By-Numbers How To Reframe Your Offers To Turn Listeners Into Customers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO CJ Episode 231 - Your Artist E-Commerce Shopping List Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
8/16/202233 minutes, 16 seconds
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EP231: Your Artist E-Commerce Shopping List

A quick Google search gives musicians a dizzying number of options of how to build an online store that turns fans into customers. How do you choose the best platform for you, your music, and your merch?   In this episode of Creative Juice, Jack and Ed run through an e-commerce shopping list for artists. straight from the recommendations we make to clients at the IndieX music marketing agency! Learn why solutions "made for musicians" often fall short, what tools you need in your e-commerce arsenal, and how to build your tech stack with growth in mind!   Whether you're building a store for the first time or a veteran of selling to your fans online, the shopping list in this episode will set you up for success!   DISCOVER: What Stores, Email Marketing, Page Builders, and Plugins To Look For Why We Recommend Shopify Above Other E-commerce Tools How Woocommerce Can Work With Your Website Which Plugins Will Enhance Your Store How To Build An E-Commerce Stack On A Budget   RESOURCES: Check Out "How To Make Merch That Fans Want" Inside IndiePRO Single Music Loox Low Stock Notification Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
8/9/202227 minutes, 35 seconds
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EP230: How To Amplify Your Fans' Customer Experience

For musicians selling to their fans online, getting fans to click the buy button in your online store is just the first step in the process of creating lifelong customers! There's a whole world that happens after the sale...   In this episode of Creative Juice, Jack and Ed discuss how to dial in the customer experience for your fans to create lifelong happy customers. Learn how to handle customer support without getting overwhelmed, automation tricks to wow your customers, and how to get your order fulfillment setup and streamlined!   If you're managing your own online store or preparing to sell to your fans for the first time, this episode will save you a lot of second-guessing about how to keep your fans happy!   DISCOVER: How Your Customer Experience Can Create Two Different Kinds of Fans What Support Scripts You'll Definitely Need To Succeed How Automation Can Save You Time and Wow Your Customers Why Your Fans Customer Experience Matters For Your Business Health How The 502s Shored Up Their Fulfillment Processes   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Rubberstamps.com Bonjoro.com Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
8/2/202237 minutes, 45 seconds
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EP229: Dominating Your First Year As An Artist

As an artist or band, your first year is full of challenges. From writing and producing music to promoting and building a fanbase, it can be tough to know where to start - or how to keep going when you get stuck!   In this episode of Creative Juice, Jack is joined by Kyle "Circa" Lemaire from SOMEKIDPUNK to chat about how to dominate your first year as an artist and where to focus your efforts. Learn systems and tips for getting started and staying on track with producing music, building content, and marketing to build a fan base!   Whether you're just starting out or you're breathing new life into your music career, this episode is a must-listen in order to make your first year a success!   DISCOVER: How SOMEKIDPUNK Built A Creative Collective What To Focus On In Your First Year Of Music Marketing Why You Should Avoid Stunts And Focus On Marathons How To Go From Zero Fans to 32k Monthly Listeners Why Releasing Singles and Micro-Content Works RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO SOMEKIDPUNK on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
7/26/202253 minutes, 28 seconds
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EP228: A Crafty Way To Work With Promoters To Crush Your Live Show Marketing

Touring is riddled with all sorts of challenges for artists and live show marketing is full of even more...dealing with multiple ticket providers, data dark spots, and outdated marketing tactics becomes more challenging as you grow!   In this episode of Creative Juice, Jack and Ed are joined by Ande Hunter, a Marketing Strategist at IndieX and the guitarist of As December Falls to chat about tour marketing and tech stacks! Learn about the challenges artists and bands face when working with bigger venues, promoters, and agents and how As December Falls overcame their marketing challenges and data traps in their customer journey with clever negotiation and a robust tech stack!   Worried that your ticket sales will flop due to bad marketing that's out of your control? This episode is a must-listen and might even predict the future of how bands and their teams work together to succeed!   DISCOVER: Why Artists Have Challenges With Tour Marketing As They Grow What You Need In An Efficient Tour Marketing Stack How As December Falls Built A Tech Stack Solution WITH Their Promoter Why You Need To Know Your Numbers For Leverage How Sales Page Congruency Plays Into Your Fans' Customer Journey What Your Past Data Can Tell Your Promoters How To Do Early Access For Merch And Presales Even With "Imperfect" Marketing   RESOURCES: Learn How To Sell Tickets To Live Shows Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
7/19/202237 minutes, 22 seconds
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EP227: The Pillars of a Successful Single Release

We get a LOT of questions about the best strategies and tactics to use when planning and marketing a single release...with a TON of information on the topic, there's a lot for artists to unpack!   In this episode of Creative Juice, Jack and Ed chat about the major pillars of a single release strategy that artists need for a successful launch! Learn how to create a timeline for your releases, how to craft a narrative around your music, what content to have in your arsenal, and how to keep fans of all levels excited and engaged.   Are you preparing to drop recurring singles throughout the rest of this year? Don't plan another release without listening to the gems in this episode!   DISCOVER: What Major Marketing Pillars Will Support Your Music Releases Why Indies Can't Base Their Strategies On Taylor Swift or Beyonce How To Craft Content That Will Get Your Fans Talking About Your Single Why You Need Video On The Day Your Music Drops What You Can Learn from Bon Iver About Fan Access How To Make Presaves Actually Valuable To Your Fans (If You MUST) RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
7/12/202246 minutes, 34 seconds
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EP226: Breaking into A&R and Music Publishing with Katie Mitzell Fagan and Prescription Songs

For many musicians, there's a veil of mystery surrounding publishing, songwriting, and producing and the process of breaking into that side of the music business. Where do you get started if you're looking to make a living as a songwriter or producer?   In this special episode of Creative Juice, Jack is joined by Katie Mitzell Fagan, the Head of A&R at Prescription Songs (Doja Cat, Dua Lipa, Lil Nas X) in Nashville to chat about all things A&R, songwriting, and breaking into the publishing world! Learn how Katie helped grow Prescription Songs roster from 12 to over 150 songwriters, her process as an A&R when working with producers and songwriters, and her biggest advice for aspiring musicians looking to get started in publishing!   Do you want to break into the songwriting world but have no idea where to begin? Katie brings massive insight, inspiration, and actionable advice to this episode that you won't hear anywhere else!   DISCOVER: How Katie Got Her Start In The Music Biz and Helped Build Prescription Songs What A&R Teams Do Day-To-Day in 2022 How Publishing A&R Differs from Record Label A&R What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel How Katie and Prescription Songs Filled A Space In The Nashville Music Scene What "Hustle" Really Means To Aspiring Songwriters and Producers Where The Future of Music Publishing is (Hopefully) Heading RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Prescription Songs on Instagram In Nashville? Check out The Other Nashville Society! Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
7/5/20221 hour, 3 minutes, 26 seconds
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EP225: A Mid-Year Tour Marketing Recap with The 502s

What are the best practices for announcing, launching, marketing, and successfully playing a string of live shows right now in 2022 as the state of live music evolves?   In this episode of Creative Juice, Jack and Ed bring us a mid-year report on the state of tour marketing straight from The 502s most recent international tour! Learn how to optimize your marketing for both existing and new show markets, discover how to announce ticket sales for visibility online, and how to let your data determine your tour routing!   Thinking about getting back into playing live shows after a long hiatus over the last two years? This episode is packed with actionable steps that are working NOW that you can use to make sure your next show has a big impact!   DISCOVER: What Data To Analyze When Planning Your Tours How To Launch Effectively To Increase Urgency and Demand How To Interpret Listener and Customer Data To Sell More Tickets What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel How The 502s Used A Waitlist Strategy To Capture Fan Attention How To Use IG Stories To Drive Your Live Content Forward Why It's Critical To Go The Extra Mile To Engage With Fans   RESOURCES: Learn How To Sell Tickets To Live Shows Inside IndiePRO EP210: What Being On The Road Can Teach Artists About Marketing Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
6/27/202240 minutes, 1 second
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EP224: Build an Offer for Your Fans in 10 Minutes

Monetizing an audience requires much more effort and attention than just building a store on Bandcamp or Squarespace but most artists are missing the simple steps that can help them wow their fans with great merch...   In this episode of Creative Juice, Jack and Ed take a page out of the standard operating procedures from our music marketing agency, IndieX and unpack the step-by-step process to turn a merch product into an irresistible offer in 10 minutes or less!   Thinking about launching an online store, dropping a merch line, or selling to your fans for the first time? Don't sleep on this gamechanger process that will take your merch game from zero to hero, fast!   DISCOVER: How We Create Irresistible Sales Offers For Artists and Bands Every Week How To Create Urgency With Your Offers, Ethically What To Consider When Setting Your Offer Prices Why EVERY Offer Needs Bonuses How To Make Your Fans Comfortable Purchasing With You RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
6/21/202225 minutes, 39 seconds
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EP223: How To Get Unstuck and Grow Your Audience

With so many opportunities for growing an audience online, there's no excuse to NOT have a growing fan base. But many artists find themselves stalled out at the starting line...   In this episode of Creative Juice, Jack and Ed discuss how artists can kickstart their fan acquisition processes with the paid traffic strategies we use for our artists at the IndieX music marketing agency! Uncover the top of funnel ad strategies we use to help artists get discovered and learn the pros and cons of ad placements from Facebook, Instagram, TikTok, YouTube, and beyond!   Feeling stuck trying to grow your fan base? This episode is dedicated to getting you unstuck and growing, consistently every single day!   DISCOVER: Why You Need Consistency In Your Audience Growth What Creatively Assets You'll Need To Advertise Effectively How TikTok Organic and Paid Traffic Work Together Why YouTube Placements Require Intentional Videos How To Become A Pattern Interrupt Ninja   RESOURCES: Learn The Fan Finder Method Inside IndiePRO What Musicians Need To Know About The TikTok Algorithm EP187: Instagram Reels Ads For Music EP220: The 2 Step Process To Build A Fan Base Consistently EP221: Why Organic Growth Matters In Music Marketing Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
6/14/202230 minutes, 20 seconds
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EP222: The Future of Touring & Tech with Fabrice Sergent & Bandsintown

The landscape of live music has changed more in the past two years than likely ever before! To stay on the cutting edge and get more fans out to shows, artists need to know their data and own their data. Nobody knows this better than the folks at Bandsintown!   In this episode of Creative Juice, Jack and Ed are joined by special guest Fabrice Sergent, a Co-Founder and Managing Partner at Bandsintown for a chat about the future of touring and technology. Learn what Bandsintown discovered about live music during the COVID-19 pandemic, how they are actively empowering Indies to grow their touring market share, and how they grew to over 70 million users on the platform!   If you're getting back out on tour or starting to play shows for the first time, this episode is jam-packed with equal parts data and inspiration!   DISCOVER: Why Bandsintown Built Its Algorithm To Favor Indies How The Bandsintown Recommendation Engine Works What Artists Need To Do To Get Discovered On The Platform Why Bandsintown Built Its New Fan Management Suite What COVID-19 Taught Us About First Party Data     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join The Bandsintown Community! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!  
6/7/202239 minutes, 11 seconds
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EP221: Why Organic Growth Matters In Music Marketing

Whether it's TikTok, Instagram, YouTube, or Facebook, organic social media growth is a critical part of music marketing. Facebook and Instagram ads alone won't carry the growth for most artists and the reason might surprise you...   In this episode of Creative Juice, Jack and Ed continue the conversation about the two-legged fan base growth strategy for artists in today's social landscape. Learn the pros and cons of organic content, the dangers of relying on only paid traffic, and the results they gained from the investment, a how organic and paid strategies support the growth of well-rounded artists!   If you've been wondering how to tighten your focus in your music marketing, this episode will help you find a balance between the two most impactful channels for growing an audience!   DISCOVER: What Goals Artists Should Set With Social Media Why Your Content Needs To Be Relationship Driven How To Qualify Your Top of Funnel Audiences What Your Paid Ads Can Teach You About Content How To Warm Up Your Fans After They Discover You   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO What Musicians Need To Know About The TikTok Algorithm Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
6/1/202236 minutes, 1 second
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EP220: The 2 Step Process To Build A Fan Base Consistently

Looking to build a fan base online and wondering if you should focus your efforts on organic growth or paid ads to reach new fans? The best strategy isn't either/or...   In part one of our two-part series on audience growth on Creative Juice, we discuss why paid social media advertising is still one of the most reliable methods of building a fan base online, despite what you might hear about TikTok or Instagram organic growth! Learn the best practices for testing your content with Facebook and Instagram ads, establishing a baseline for your audience growth, and the where to start if you're just starting out!   If you've been hearing the chatter in music marketing pitting advertising against organic growth, this episode will flip your conceptions about social media advertising on its head!   DISCOVER: Why Paid Traffic Is So Consistent For Audience Growth What KPIs To Monitor In Your Campaigns How Touring and Advertising Are Alike Why Paid Social Beats Organic If You're Starting From Zero   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!  
5/24/202232 minutes, 33 seconds
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EP219: Is Making A Music Video Actually Worth It?

There's a decades-old release strategy that is still the norm in the music industry...Release a single and release a music video to go with it. Are big-budget music videos actually effective in 2022?   In this episode of Creative Juice, Jack and Ed take off the gloves and go head to head as they discuss The 502s recently released official music video and whether it was valuable for the band! Learn how performance videos and traditional music videos fit into a marketing strategy, why The 502s released an official music video after they had gone viral, and the results they gained from the investment.   If you've wrestled with the idea of needing a music video to pair with your releases, get some clarity on where a traditional video might benefit you and when it will let you down!   DISCOVER: Why The 502s Released A Music Video After "Just A Little While" Went Viral What 3 Goals The Band Had For The Official Music Video Why Performance Videos Are Disruptive Which Videos Will Yield Audience Growth How The Traditional Rollout of Music Is Being Inverted   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO OK GO Hobo Johnson Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!  
5/17/202235 minutes, 45 seconds
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EP218: What You Can Learn From BAD Email Marketing

Have you ever gotten an email from another artist that made you roll your eyes? Chances are, you probably have...and there's something we can all learn from it!   In this episode of Creative Juice, we dissect an email that one of our artists in the IndiePRO community submitted from one of his favorite bands and pick apart where the messaging fell short! Discover why this Spotify-focused email came across as impersonal, how to catch your fans' attention in a crowded inbox, and why you can't ignore email marketing best practices as you grow.   Want to gain a competitive edge in the race for attention and avoid the unsubscribe button? This episode will help you build your music marketing swipe file with new to-dos and not-to-dos!   DISCOVER: Why Spotify's Cloudy Data Can Cause Bottlenecks in Your Marketing How To Avoid Subject Line Blindness Where "Unlock" Campaigns Are Actually Useful What To Consider When Segmenting Your Audience Why You Need To Learn Marketing BEFORE You Build A Team How To Stand Out To Your Most Valuable Fans In Email RESOURCES: Become An Email Marketing Pro for Your Music Inside IndiePRO The 5 Mistakes Artists Make With Email Marketing Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
5/10/202228 minutes, 28 seconds
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EP217: What Musicians Need To Know About The TikTok Algorithm

Excited about the massive discovery opportunities TikTok offers musicians? From viral content to growing an engaged fan base, organic growth on TikTok can help you reach a whole new audience. But success on the platform isn't a clear-cut path! Where can you start?   In this episode of Creative Juice, Jack and Ed take a deep dive into how the TikTok algorithm works and what artists need to know to maximize their TikTok strategy! Learn the ins and outs of the TikTok algorithm straight from TikTok's internal documents, how to create content that is valuable to the platform, and the critical elements that you need in your TikTok videos.   If you've been thinking about using TikTok to find new fans but don't want to subject yourself to dancing and gimmicks, this episode and TikTok itself proves that you don't have to dance to crush it on the platform!   DISCOVER: What TikTok's Algorithm Considers Valuable What 4 Goals TikTok is Trying To Accomplishing When Analyzing Your Content How To Use Hashtags and Captions In Your Posts How The Algorithm Taps Into Human Psychology Why Follower Count On TikTok Doesn't Matter (As Much You Think) How To Garner Engagement on TikTok   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO NYT Article: How TikTok Reads Your Mind Tai Verdes Nic D Mount Joy InShot Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!    
5/3/202240 minutes, 33 seconds
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EP216: How Paperchain is Revolutionizing Music Streaming Revenue

The flow of money in the music business is notoriously slow, involves too many changes of hands, and too often leaves artists on the hook waiting for cash flow. This is especially true when it comes to streaming royalties.   In this episode of Creative Juice, we're joined by Daniel Dewar, Founder and CEO of Paperchain to discuss how they are revolutionizing how artists get paid for their streams! Learn how the current model of royalty payments functions, how Paperchain is solving the velocity of money in the streaming sector, and where blockchain technology plays a part in the process.   As an artist or musician, if you're even the slightest bit interested in streaming royalties as a revenue stream in your music business, you absolutely MUST hear what Paperchain is up to!   DISCOVER: How Dynamic Streaming Payouts Currently Work What Music Revenue Problems Paperchain Aims To Solve How Paperchain Uses Streaming Data to Get Artists Paid Faster Where Blockchain Technology Comes Into Play with Paperchain's Wallet How Artists Can Get Yields on Their Streaming Royalties   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Sign Up For Paperchain! Join Us In The Indepreneur Discord Server! Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
4/26/20221 hour, 1 minute, 49 seconds
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EP215: All About Music NFTs

Thinking about diving into the world of music NFTs? Many artists on the outside looking in wonder if NFTs are worth all the buzz they get in the music business. Are music NFTs all hype, an actual revenue stream, or something in between?   In this episode of Creative Juice, Jack and Circa walk through the history and fundamentals of NFTs to cover where NFTs started, how they work, and what the future may hold for music NFTs. Discover the similarities NFTs have with other collectibles like trading cards, how the technology behind NFTs work, and learn the process involved in minting and selling music NFTs!   If you're looking for a resource to give you a full introduction to music NFTs from start to finish, let this episode be your guide!   DISCOVER: What A Nonfungible Token Is and Why They're Valuable What The Scaling Trilemma Represents The Hard To Swallow Pills of 2022 For The Music Industry What Steps You Need To Take To Mint an NFT Examples of Successful and Unsuccessful NFT Launches What Communities You Can Join to Learn About Music NFTs How To Sell NFTs in a Secondary Market Why Physical Items Are Easily Understood As Tokenization   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Whiteboard Crypto Sound.xyz Catalog.works Songcamp Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
4/19/20221 hour, 7 minutes, 41 seconds
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EP214: A Crash Course in Web3 and Music

Turn any corner in the music industry these days and you'll probably hear buzz from executives, tech-heads, and marketers about NFTs and how they're the hottest monetization path for artists. What's the deal with NFTs and what is all the hype around web3?   In this episode of Creative Juice, Jack, Ed, and Circa take us on a crash course in web3 and music! Learn what web3 is and its relationship to blockchain technology, what fundamentals musicians should know about cryptocurrency, how NFTs work, and what exciting future states could await the music business in web3!   Ever find yourself sitting on the sidelines wondering what the heck NFTs are and why any musician would care about them, this episode will give you the 101 you've been looking for!   DISCOVER: What Web3 Is And How It Fits Into The History of The Internet How Cryptocurrency, Web3, and Blockchain Technology Are Related Why NFTs Today Are NOT The End All Be All How Web3 Could Solve Intellectual Property Issues In Music Where You Can Get Started Exploring The Web3 Music Space Why Community Is Critical To The Future of The Internet RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP201: Our Music Marketing Predictions for 2022! Sound.xyz Catalog.works Songcamp Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
4/12/20221 hour, 2 minutes, 54 seconds
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EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape

Is advertising still a viable strategy for growing a fan base around your music? How can artists best represent themselves online once they've captured attention? These are the questions that keep even the shrewdest music marketers up all night...   In this episode of Creative Juice, Jack and Ed welcome Circa back to the podcast to discuss his band SOMEKIDPUNK and the role of advertising in continuing traction in their growth! Learn how Circa pivoted around the changing landscape of paid advertising, why organic growth only took the band so far, why your brand and content matter no matter your fan acquisition strategies, and how to engage an audience around you and your unique interests!   Whether you're trying to crack new ways to grow your audience or looking to connect with your existing fans in more engaging ways, this discussion around ads, publicity, and owning your space online will help you hone in on the right strategy for you!   DISCOVER: How To Understand The Current Music Marketing Landscape Why The Counternarrative Around Paid Ads Is So Dangerous To Musicians What You Can Learn from 50 Cent About Your Brand Why Artists Are Predisposed To Be Public Figures PLUS: A Teaser Into The Targeting Lessons Inside The NEW Fan Finder Method RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP181: The Shifting Role of Artists in Society and Culture EP203: How To Build A World For Your Fans EP207: Where Major Artists Get Stuck In Their Marketing EP84: How to Build a Fan Base as a Solo Artist w/ Dave Pettigrew Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!  
4/5/202250 minutes, 44 seconds
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EP212: Digging Into What Your Fans Dig!

Online advertising targeting is changing and musicians aren't immune to that! What happens as targeting options become broader and you can no longer target other artists' fans or the new sensations that you know your fans follow?   In this episode of Creative Juice, Jack and Ed take you on a journey of data digging to find out who your fans really are and what they're interested in! Learn about how the IndieX Agency targets potential fans for creatives that aren't musicians, how to find niche interests outside similar artists, what to look for when testing new targeting ideas, and how customer avatars play into every aspect of your music marketing!   If you've ever wondered why Facebook won't let you target Billie Eilish fans and how to work around it, this episode will get you digging into what your fans really dig to make your marketing really resonate with them!   DISCOVER: What Questions To Ask When Building Customer Avatars Why Online Advertising Targeting Options Are Getting Broader How To Survey Your Fans And Learn Their Tribal Language Where to Get Started When Targeting Broad Interests How To Different Different Types of Audience Scale PLUS: The First Sneak Peek Into The New Fan Finder Method Training   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP205: Staying Ahead Of The Creative Curve Online EP203: How To Build A World For Your Fans Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!  
3/29/202234 minutes, 58 seconds
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EP211: Playlisting Vs Organic Growth Knockout Round

Spotify playlisting is a topic artists talk about A LOT. Where does playlisting fit into growing a fan base and your overall music marketing strategy? What does it take to actually get traction on a playlist? The questions are many and there are even more facets for artists to be aware of...   In this episode of Creative Juice, Jack and Ed chat about fan base growth through playlists and the pros and cons of having playlisting as the core of your marketing! Learn about the different types of playlists on Spotify, how music gets selected for placement, the challenges of pitching and placement, and why growth outside of playlists will yield higher returns for your music!   If you've ever struggled through playlist submissions and campaigns with little results to show, this episode will give you insights about where to focus your efforts for real growth!   DISCOVER: How Editorial, Algorithmic, and User Generated Playlists Work on Spotify Why You Should Avoid Putting All Your Eggs Into the Playlisting Basket How Playlist Placement Can Impact Your Songs' Save Rate When Playlisting Took Off For The 502s and What You Can Learn From It Why You Need To Be Agile For Big Moments In Your Music Career   RESOURCES: Check Out The Spotify Field Guide Inside IndiePRO Spotify Marketing and Discovery At Scale Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!
3/22/202229 minutes, 27 seconds
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EP210: What Being on the Road can Teach Artists about Marketing

It's common that the practices of building an audience online and growing your fan base by touring get pitted against each other like dueling rivals. However, the truth is that these music career levers work together more than you might realize...   In this episode of Creative Juice, Jack and Ed do a retrospective as Ed returns home from The 502s recent tour to unpack the lessons tour life can teach artists about music marketing! Learn how being on tour solidifies your fan relationships built online, how to get the best viral social content out of your shows, and how to avoid the misconceptions musicians make about communicating with their fans!   Whether you focus your energy 100% on meeting fans on the road, 100% online, or somewhere in between, if you have any live shows planned for the rest of this year this episode is a MUST listen if you want to connect with your fans!   DISCOVER: How to Meet Your Fans Online and Then Meet Them On The Road What Your Online Presence To Your Fans Experience of Your Live Music Why Artists Shouldn't Worry About Scaling Fan Communication How To Tap Into User-Generated Tour Content and Go Viral Why You Should Tease Your Tour Merch Before You Go What You Can Learn About Marketing From Your Fans' Tribal Language RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP191: How To Be A Musician and a Human on Social Media EP198: How As December Falls Sold Out Their UK Tour (Case Study) Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
3/15/202230 minutes, 27 seconds
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EP209: Making Better Music Videos and Ads With Michael Kessler

Let's come clean. It's no longer acceptable for musicians to have mediocre video content if they want to captivate an audience and stand out in the noise of social media. The challenge for many artists is the follow-through in actually making amazing videos!   On this episode of Creative Juice, Jack and Ed are joined by Indepreneur's resident video expert, Michael Kessler, aka indie-pop artist Kytoon for a crash course in making your videos shine for your music career! Learn how Michael went from a trial by fire start in video production to working on projects for names like Tom Morello, Kesha, and John Paul White. Discover how to capture emotional impact in your content, brainstorm YouTube pattern interrupts, how to set up your shots, and get the inside scoop on Michael's #1 piece of advice for your music videos!   If you've struggled with getting your video content on par with your music, live shows, and overall branding, let's do some music video myth-busting and get you on track to produce killer content!   DISCOVER: How to Select Songs For Your Top Of Funnel Videos What You Can Learn From The Pilot of "Breaking Bad" How To Pack Your Videos With Your Unique Musical Flair What Problem Plagues Most Music Videos Why You Should Study Your Video Inspiration     RESOURCES: Take The NEW "Promote With Video" Training Inside INDIEPRO Kytoon - "Darker Days" Mister Horse - Premiere Composer Bo Burnham: Inside Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
3/1/202249 minutes, 35 seconds
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208: How To 10x Your Artist Social Content

As an artist, how often does creating content for social media feel like being on a hamster wheel? It doesn't have to be! In fact, all you need is a few great videos and you can max out your content strategy!   On this episode of Creative Juice, Jack and Ed unpack the step-by-step process of optimizing your videos across social media to maximize your presence with your fans! Learn how to plan a content rollout, repurpose your video content for TikTok and Instagram, get creative with your comments sections, and the one critical step that many artists miss when creating and planning out their social media content!   Whether you've nailed social content and want to maximize your impact or just want to get off the content creation hamster wheel, by the end of this episode, you'll be rethinking everything you've been told about creating for social media!   DISCOVER: How To Identify Engaging Sections of Your Music Videos for Social What Questions To Ask When Planning a Social Content Rollout How To Turn One Piece of Content into Ten Why You Don't Need to Dance To Be on TikTok How To Plan Your Video Captions and Headline Copy When To Release Music If You Go Viral   RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP205: Staying Ahead of The Creative Curve Online Canva Snaptik InShot Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
2/22/202240 minutes, 49 seconds
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EP207:Where Major Artists Get Stuck In Their Marketing

Taking a critical look at the marketing of artists with large fan bases, there's a trap and a major bottleneck that's easy to fall into when it comes to digital marketing that all artists should know about!   In this episode of Creative Juice, Jack and Ed reveal what we learned when auditing the advertising for artists on a major record label and what our findings mean for artists of all sizes! Learn where major label artists get stuck and why it's not their fault, the benefits of tracing the customer journey of your fans, and the advantage that artists in "growth mode" have!   If you've ever wanted to peek behind the curtain at the marketing for label artists and bands to discover the strengths and weaknesses in their strategies, this episode is a massive eye-opener for Indies small and large alike!   DISCOVER: What We Learned Auditing a Major Record Label Ad Account Why Massive Artists and Bands Find Themselves Stuck Building Awareness How To Create, Capture, and Monetize The Attention of Your Fans Why Having Consistent Brand Assets Is Critical in 2022   RESOURCES: Learn The Buddy System And Tap Into Your Fans' Customer Journey Inside INDIEPRO EP205: Staying Ahead Of The Creative Curve Online Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
2/15/202230 minutes, 43 seconds
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EP206: Beating Imposter Syndrome in Your Music Marketing

Imposter syndrome is a problem that many artists, musicians, and creatives of all kinds face! Releasing music? Too paralyzed to do it. Offering merch to your fans? Nope. Starting a membership site? No way!   In this episode of Creative Juice, Jack and Ed unpack how imposter syndrome manifests in your music marketing and the steps to take to beat it! You'll learn how to break the fears around making offers to your audience, how to make irresistible on-brand offers, and why unchecked imposter syndrome keeps you from adding real value to your supporters' lives!   If you've ever dealt with self-doubt in your music career and want to break out and connect with your fans, this is your sign to start. This episode will help you get off the creative hamster wheel one step at a time!   DISCOVER: Where Reluctance and Imposter Syndrome Usually Begins in Music Marketing Why Not Making Irresistible Offers Is A Disservice To Your Fans How To Add Value With Bonuses (And Save Money In The Process) How The 502s Ran An On-Brand Birthday Sale Why You Can Charge More For Your CDs, Vinyl, and Merch (Ethically!)   RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP92: Is Selling Music EVIL?! w/ Jack McCarthy, IndieX Agency Lead EP191: How To Be A Musician and a Human on Social Media Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
2/8/202238 minutes, 52 seconds
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EP205: Staying Ahead of the Creative Curve Online

There have been massive disruptions on social media in the last 6 months. Ads that used to crush are no longer working? Reach is bottoming out? Engagement seems to be hitting a new low? A lot of artists are saying just that!   In this episode of Creative Juice, we address the elephant in the room around changes in social media and digital marketing on everything from privacy, content, and how artists can stay ahead! Discover why native content is going to be more important than ever before, how targeting has changed, how to adapt and create better content, and where to draw inspiration from other artists.   If the panic around changes to Facebook Ads or FOMO about TikTok and Instagram Reels have you in a flurry, this episode will help you reset your expectations and ideas about social media and help you become a content-first creative in the new social landscape!   DISCOVER: How To Solve Your Ad Engagement And Social Engagement Problems In One Swipe Why 9 Out Of 10 Videos Ads Fail How Targeted Advertising Is Changing And How Artists Can Win Where Youtube And Tiktok Can Give You Inspiration What Qualities You Need To Embody In Your Music Videos How To Model Virality In A Way That's Authentic To Your Brand The Secret To Cell Phone Shot Videos That Turn Heads And Stop Scrolls   RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO EP204: The Pillars of Growing A Music Career with Casey Cavaliere of The Wonder Years 3 Principles of "Post Digital" Marketing with Ryan Deiss Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
2/1/202237 minutes, 50 seconds
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204: The Pillars of Growing A Music Career w/Casey Cavaliere of The Wonder Years

Across time and the ever-evolving online landscape, what does it take to grow and sustain a fan base and build a long-term music career? There is simply no one-size-fits-all strategy, but there are common pillars to help you stand out from the noise!   On this episode of Creative Juice, we're joined by special guest Casey Cavaliere, a producer, songwriter, and the guitarist of Philadelphia-based band The Wonder Years! Learn how The Wonder Years built a loyal fan base from their earliest touring days, how the band brainstorms authentic offers for their fans, working with a record label team, opening a recording studio and starting a podcast, and more!   If you want to look behind the curtain at how Casey has grown a multi-dimensional music career, this episode is jam-packed with insight, stories, and great advice for musicians at all stages!   DISCOVER:   How Social Media Has Evolved From One-To-One to One-To-Many Where Relationship Building On The Road Intersects with Digital Fan Connection How Diversity Creates Depth In Your Artist Brand How Casey and His Bandmates Connect With Fans Authentically Online Why Being A Creative Entrepreneur Should Center On Creative Problem Solving   RESOURCES: Learn the top music marketing strategies inside INDIEPRO Keep Up With The Wonder Years On Tour! Listen To The Record Process Podcast! True Level Studio Follow Casey's Journey on IG Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!
1/25/20221 hour, 6 minutes, 44 seconds
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EP203: How to Build A World For Your Fans

Social media as we know it today is just the beginning of how creatives can build entire communities and cultures with their fans. What do artists miss when it comes to creating content that makes their fans immersed in their music?   On this episode of Creative Juice, we're joined by IndieX Marketing Strategist and IndieFOUNDER Coach, Shae Langford for a deep dive into creative world-building! Discover how to leverage social media as an artist, how creatives influence culture and vice-versa, and learn how to create authentic content using data to prove that you and your fans will love it!   If creating an authentic experience for your fans online is in your wheelhouse, this episode will give you a step-by-step process to create content that gets fans talking WITH you!   DISCOVER: How to Flesh Out the 3D Character of Your Artist Brand The 4 Step Process To Building A Content Topic Wheel Why Social Content Should Be A Two Way Street What Features On Social Media You Should Pay Attention To How To Find Cultural Touchpoints Around Your Music Why Humanized, Immersive Content Wins RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO EP191: How to Be A Musician and a Human on Social Media Unreal Engine Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
1/18/202252 minutes, 29 seconds
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EP202: The Success habits of Highly Effective Artists in 2022

From music production and songwriting chops to content and marketing prowess, the largest skill set in the world won't help an artist succeed if they're not confident, activated, and engaged with their business. A simple mindset shift is sometimes all it takes to get your career on the rails to success!   On the first episode of Creative Juice in 2022, we approach the new year with new minds as we discuss some of the habits, mindsets, and thought patterns that we've learned from our artist clients at the IndieX agency. Unpack how to give yourself permission to take control over your business, learn to set and follow a mission-critical creative vision, start to think like a fan to unlock a new perspective on content, and how to work with the setbacks AND wins that come your way!   If you need a mental reset, renewed focus, and a confidence boost to crush your goals in the new year, this episode will give you some legitimate, no-fluff frameworks that you can use when thinking about and planning your music career in 2022!   DISCOVER: How to Take Responsibility For Your Career With Or Without A Team Why Your Creative Vision Should Fuel The Rest of Your Goals How The 502s Surveyed Their Fans And Were Surprised By The Result What Steps Will Help You Avoid Tapping Out Your Creative Vault Where You Should Focus Your Attention On Social Media How To Think Like A Fan When It Comes to Content Why Data Should Guide Your Strategic Plans and Pivots     RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP185: How to Build a Road Map for Marketing Your Music EP197: How To Plan For The Year Ahead in Your Music Career Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
1/11/202237 minutes, 49 seconds
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EP201: Our Music Marketing Predictions for 2022!

We witnessed another year of transformation and disruption in the music industry throughout 2021. Now we're looking ahead at 2022 and the inevitable changes that new technology will bring to the music business and music marketing!   In this episode of Creative Juice, we discuss our predictions and wishes on what 2022 will bring to the music marketing landscape! From the primacy of native video content, to the privacy first internet, and blockchain technology, there is a world of possibility on the horizon especially for independent artists!   If you're looking to go into 2022 with new perspectives about where your music career and the business at large can go, this episode is a brain-fuel starting point from our team!   RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO   Looking to expand your team or bring on an agency in the 2022? Apply to work with IndieX!   
12/28/202143 minutes, 58 seconds
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EP200: A Music Marketing Q&A on Spotify, Patreon, Web3, and Beyond!

We're celebrating the 200th episode of Creative Juice in the best way we know how! We've polled our listeners and hand-picked some of our favorite questions about music marketing and the music business!   On this episode of Creative Juice, we're back for part 2 of our Q&A session answering your questions about how to stay on the cutting edge of music marketing!   If you're eager to learn more about e-commerce and your music, Patreon, web 3.0 and the industry, and our thoughts about growing on Spotify, this episode is for you!   DISCOVER: How to separate your content into tiers for Patreon and your email list Where to focus your advertising spend when growing your list How to be a "content first" creative and win on social Why you should leverage viral content to grow your streaming numbers How to tap into the power of urgency, exclusivity, and scarcity in your sales offers PLUS: Our first chat on Creative Juice about Web3 and the future of the internet     RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP187: Instagram Reels Ads For Music EP155: Fan Membership Sites: Avoiding Overload Songcamp https://twitter.com/songcamp_ How to Build a Road Map for Marketing Your Music https://twitter.com/Cooopahtroopa https://twitter.com/catalogworks https://twitter.com/matthewchaim Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX! 
12/21/202139 minutes, 15 seconds
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EP199: Your Top 12 Music Marketing Questions Answered!

We asked our listeners in the Indepreneur community to let us know their burning questions about music marketing! Unsurprisingly, we got a lot of great inquiries!   So in episode one of this two-part Q&A special of Creative Juice, we hand-picked some of the top questions from artists and musicians about the state of music marketing today!   Whether you're new to promoting your music online or trying to keep up with the ever-changing landscape of music marketing, we cover a wide range of topics including Facebook Ads, text marketing, creating fans that stick, and much more!   DISCOVER: What critical key features to look for in SMS marketing platforms How to get your fans on TikTok off the platform and into your ecosystem How to create habitual experiences with your fans What recent changes to the Facebook Ads mean for your marketing strategy What the shift to a privacy-first internet means for digital marketing   RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
12/14/202144 minutes, 23 seconds
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EP198: How As December Falls Sold Out Their UK Tour

As live music returns, how can artists stand out when hitting the road, market their shows, and get fans excited and activated to actually show up?   On this episode of Creative Juice, we’re joined by Ande Hunter, the guitarist of As December Falls and a Marketing Strategist and Specialist at our IndieX Agency, to discuss how his band just SOLD OUT a 16 date tour across the UK! Learn how As December Falls structured its touring efforts in 2021, how they drove a sense of excitement and urgency with their fans, and the smart digital marketing strategies they used to sell out every show on the tour supporting their new album!   Whether you’re planning one-off shows or full tours, the insights from this episode will help you plan a tour marketing strategy that gets your fans in the door!   DISCOVER:  How to leverage your data when communicating with venues What steps to take to maximize your tour marketing How to create content from each show to engage your fans What risks and rewards exist when booking your own tour How to setup ad campaigns, targeting, and creatives for selling tickets What to expect when selling tickets and getting fans in the door in 2022 RESOURCES: Learn How To Sell Tickets for Live Shows inside INDIEPRO Zipify Page Builder OneClickUpsell EP182: Successful Tour Marketing in 2021 As Live Music Returns Looking to expand your team or bring on an agency in 2022? Apply to work with Ande and the whole IndieX team!  
12/7/202145 minutes, 47 seconds
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EP: How To Plan For The Year Ahead in Your Music Career

There's a massive opportunity that many artists miss every December. Along with keeping engaged through the end of the year, now is a perfect time to plan what 2022 will look like for your music!   On this episode of Creative Juice, we dive into processes that you can use right now to plan for the year ahead in your music business and what you can learn by looking back at 2021! Learn how to analyze your audiences to help you set goals, how to create a promotional calendar for the new year, and how to reverse engineer your marketing around your releases and milestones!   If you're excited about what a new year has in store for your music, now is the time to buckle down and create a plan to make 2022 your year and this episode will give you a simple framework you can apply over just a few days!   DISCOVER: Why It's Critical To Know Your Numbers How to Run a Retrospective On Your Efforts in 2021 Why You Should Take Stock of Your Fan Base and Customer Journey What 3 Steps To Take In Planning Out 2022 How To Structure Your Calendar Around Releases and Tentpole Events       RESOURCES: Learn How To Plan a Promo Calendar Inside INDIEPRO EP183: How To Be More Productive In Your Music Marketing w/ DUX Asana EP185: How to Build a Road Map for Marketing Your Music Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX!  
11/30/202135 minutes, 31 seconds
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EP196: How To Keep Your Fans Excited During The Holidays

After Black Friday and through December, the music industry tends to go into hibernation, apart from holiday releases. However, the most successful artists can take advantage of this and market during the holiday season in creative ways!   In this episode of Creative Juice, we discuss strategies to keep your fans excited during the holiday season, even if you're not releasing music! Learn what makes sense about music industry conventional wisdom about the holiday season and what doesn't, creative strategies to engage your fans in December, and when to push for holiday sales offers!   If you've been wondering how to keep your fans activated as we move past Black Friday and Cyber Week, this episode will bring a ton of ideas to the table to help you nurture your fans as we head towards a new year!   DISCOVER: How To Make the Most of December and Save Money Doing It What Marketing Pros and Cons Stack Up For Musicians During The Holidays Why You Need To Nurture Your Fans After A Sale and How To Do It How Holiday Sales Increase The Value of Your Fans What To Do When You Run Out of Content   RESOURCES: Learn the top music marketing strategies Inside INDIEPRO EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community PostPilot Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!   
11/23/202129 minutes, 47 seconds
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EP195: How To Engage Your Fans with Text Marketing

When it comes to building a list of fans, email marketing often gets put in the spotlight, but it's not the ONLY channel to use. Text message marketing is a rapidly growing opportunity to message your fans in a personal way!   On this episode of Creative Juice, we're joined by special guest Jordan Lawrence from the Sales & Partnerships Team at Community. We take a deep dive into SMS marketing best practices for musicians, how to find your voice when texting fans, and strategies to use texting to drive engagement, sales, and fan base growth!   If you've been waiting to dive into text marketing for your music career but aren't sure where to begin, this episode lays a massive foundation on the best strategies, tactics, and opportunities exist for artists right now!   DISCOVER: What Offers Work Best To Get Fans To Subscribe To Your SMS List How to Find Your Authentic Voice for Text Marketing What Massive Opportunities Exist With Brands, Collaboration, and Partnerships Why Segmentation is Critical for Conversational Marketing Where To Incorporate Text Into Successful Sales Offers and Promotions How to Use Text Marketing To Build A Secret Society with Your Fans   RESOURCES: Learn How To Craft Awesome Permission Offers Inside INDIEPRO EP184: Growing an Organic Fan Base and Writing for Katy Perry w/ Bruce Wiegner Check out Community! EP189: The 5 Mistakes Artists Make With Email Marketing Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX!   
11/15/202151 minutes, 48 seconds
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194: 4 Outside The Box Offers To Make To Your Fans

Artists can learn a LOT from online brands and retail businesses about making sales offers that go beyond a vinyl and t-shirt bundle! Sales skills are always critical for musicians but especially important as we head into the busiest sales season of the year!   On this episode of Creative Juice, we take a look at 4 outside the box offers that artists can make to their fans and the e-commerce plays that make them work! Learn about passive versus active sales, how to use scarcity in your online store, and the evergreen offers that can live in your store all throughout the year.   If you're looking for holiday sales inspiration or just wanting to fill up your 2022 promotional calendar, this episode will get you thinking big about the way you present your merch to your fans!   DISCOVER: How to stack sales offers on top of each other Why framing and offer strategy matters more than the product you sell When to re-open your cart in a sales promotion How to give your fans choices without introducing the Paradox of Choice PLUS: What Disney can artists about merch and sales!     RESOURCES: Learn Strategies to Generate Sales All Year Round Inside INDIEPRO EP92: Is Selling Music EVIL? Yesterworld's "The History of Walt Disney Home Video and The Disney Vault" We have a few open slots at our agency! Looking to bring on a marketing team? Apply to work with IndieX! 
11/9/202138 minutes, 13 seconds
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EP193: How Artists Can Prepare for Black Friday 2021

Black Friday and Cyber Monday are the biggest shopping days throughout the year and more often than not, musicians miss a huge opportunity to claim some of the holiday market share!   So on this episode of Creative Juice, we look back at Black Friday 2020 to help artists prepare for Black Friday 2021! With less than a month until the official shopping day kicks off and holiday sales starting earlier than ever, learn how to start early with your marketing, create irresistible offers for your fans, and how to plan out your holiday sales timeline.   Whether you've participated in Black Friday sales before or this is your first sales promo rodeo, this episode covers why you can't miss out this year and how to prepare a successful campaign from start to finish!   DISCOVER: What marketing assets you'll need for a Black Friday Cyber Monday sale How to add value to your BFCM offer What you can learn from your fans about your products and offer strategy Why Black Friday is no longer just ONE day What to do with your membership site during holiday sales Where #GivingTuesday plays a role for artists   RESOURCES: Learn to Generate Sales All Year Round Inside INDIEPRO How Artists Lose 20% Of Their Revenue Every November EP109: Run A Black Friday Sale To Turn Listeners Into Customers EP150: How To Kick Start Your Holiday Sales Planning Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 
11/2/202138 minutes, 42 seconds
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EP192: How To Run Your Social Media With Your Team

Both solo artists working with a team and musicians in bands often face a dilemma when it comes to social media: how do we keep our brand voice unified, stay organized, and engage with fans on a daily basis?   On this episode of Creative Juice, we go under the hood of how to structure and plan your social media efforts with a team! Learn how to break out of a DIY "do it alone' workflow, capatalize on your team or band members' unique skills, and plan and execute a social media strategy that moves the needle when marketing your music.   If you've ever felt like you're in a "one-man band" even with a whole team of people surrounding you, this episode will help get your team activated to supercharge your social media machine!   DISCOVER: The Trials and Errors of Defining A Social Media System How To Set Your Goals With Your Band or Team What Tools To Consider For Social Media Management How To Use Your Marketing Initiatives to Define Your Content Strategy What To Do When You Get Bottlenecked How to Be Social on Social   RESOURCES: Learn How To Generate Sales All Year Inside INDIEPRO EP183: How To Be More Productive In Your Music Marketing w/ DUX EP184 – Growing an Organic Fan Base, Writing for Katy Perry, and Building a Music Career w/ Bruce Wiegner Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
10/19/202139 minutes, 58 seconds
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EP191: How to Be a Musician and a Human on Social Media

Using social media to connect with fans on daily basis in a way that is both authentic and impactful is a battleground for many artists, but it doesn't have to be! In fact, artists can learn a lot about social media from their fans...   On this special episode of Creative Juice, we're joined by Indepreneur's Community Manager and resident badass folkpop artist Graci Phillips to discuss how to get results in your music career by using social media like a human! Learn how to find your authentic voice and style on social, unpack the differences in content for solo artists, bands, and brands, and start using social nurturing so your fans can identify with you!   If organic social media for your music is the monster in your closet and if TikTok, IG, and every other platform freaks you out, this episode will help you supercharge your social presence!   DISCOVER: How To Find Your Authentic Voice and Posting Style What Pivotal Event Brought on Graci's Mindset Shift About Social Media How To Inject Your Creativity Into Your Branding and Online Presence Why No One Cares About Your Promo Photos More Than You Why Your Content Should Allow Fans To Identify With You What The One Rule of Social Media Is   RESOURCES: Learn the top music marketing strategies Inside INDIEPRO Check out Graci's Social Presence on IG Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
10/12/202156 minutes, 25 seconds
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EP190: Getting Everything You Can Out of Emailing Your Fans

Sitting on a cold email list? Not sure what to do with new subscribers from your website, Toneden, or your online store? Email marketing is still widely discussed and highly profitable, but it's not always instinctive for artists! Today on Creative Juice, we dive into how to make the most out of email marketing with smart segmentation of your fanbase that serves the whole journey of a listener! Learn how to segment your list no matter what your starting point, the key automations and strategies to put into place, and how to keep your list squeaky clean and engaged. If you're looking to tap into the 4200% average ROI that email marketing can provide, this episode will help you go from the "newsletter" netherworld to a fan engagement email machine! DISCOVER: How smart segmentation inspires strategy & helps you know your fans better Where customer lifetime value plays a role in your email marketing Why some subscribers are worth letting go and the importance of list hygiene What to do with an email list with little to no data How to use email marketing to turn customers into repeat customers What key automations you should deploy for different segments of your fanbase RESOURCES: Learn Email Marketing for Musicians Inside INDIEPRO EP185: How to Build a Road Map for Marketing Your Music EP177: Why Email Marketing Still Crushes for Artists in 2021 Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
10/5/202144 minutes, 39 seconds
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EP189: The 5 Mistakes Artists Make With Email Marketing

Opinions about email marketing in the music biz stretch as wide as a canyon. We hear all sorts of ideas ranging from "email marketing is dead" to "email marketing helped save my business in 2020". Why the wide gap and where are artists missing the mark with email?   On this episode of Creative Juice, we take a microscope to the 5 biggest mistakes artists make when it comes to email marketing, based on hundreds of artist audits inside our agency and in the wild! Hear our takes on the email marketing prowess of Billboard Top 200 artists, learn best practices to keep your fans engaged, and how to get people signing up for your list in the first place!   If you're conflicted between wanting to love email marketing and thinking it's as dead as MySpace, this episode will shake up those beliefs to help you avoid missteps in your own email marketing!   DISCOVER: Where Billboard Top 200 artists are falling short on email marketing How artists set themselves up to fail with email from the jump What you need to leverage email marketing as a competitive advantage What email cadence is best when planning a marketing calendar How to make automated emails authentic and intentional What you can learn about email marketing from Metallica, Luke Combs, and Taylor Swift     RESOURCES: Learn Email Marketing for Musicians Inside INDIEPRO EP139: How To Bribe Your Fans (To Join Your List) EP177: Why Email Marketing Still Crushes for Artists in 2021 Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
9/28/202144 minutes, 14 seconds
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EP188: How to ACTUALLY talk to your fans online

What's the number one, sure-fire way to turn new listeners into fans that stick around? Communicating with them! So why do creatives have such a tough time figuring out how to talk to their fans online?   In this episode of Creative Juice, we welcome back Basic Printer, aka IndieFounder music marketing coach Jesse Gillenwalters back to the podcast for a deep dive into how to actually talk to your fans online! Learn about the gift that you can give to your email subscribers to get them to love you, why "mysteriousness" is misguided in 2021, and how communication is the key to longevity with your fan base and career.   Find yourself wondering how to be authentic when communicating with your fans? This episode will break down that question and more!   DISCOVER: How hip hop artists cultivate the tone of how they talk to their fans What James Blake can teach artists about being open and mysterious at the same time How to use your marketing as a competitive advantage Why levels of intimacy play a role in nurturing How to mine your MUSIC for ideas to talk to your fans   RESOURCES: Learn The Strategies to Turn Listeners Into Fans Inside INDIEPRO EP: A Tale of Two Album Launches Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
9/21/202148 minutes, 29 seconds
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EP187: Instagram Reels Ads for Music

Last year, Instagram Reels emerged as Facebook's answer to TikTok's growing popularity. Now Instagram Reels ads are available and may present big opportunities for musicians to take advantage!   On this episode of Creative Juice, we dive into the new Instagram Reels placement for Facebook Ads and how we're testing it out for artists! Learn about how you can create IG Reels ads, gather insights from our campaign tests, and discover the pros and cons of the placement and where it can be useful for growing your fan base.   If you've had success with content on Tik Tok or Instagram Reels and you're ready to crank up the volume, you're going to love hearing about the early results we are seeing with IG Reels ads!   DISCOVER: What you need to do to start testing Instagram Reels Ads How user behavior with Instagram Reels Ads could affect your results What to keep in mind when choosing videos for your IG Reels ads How we tested campaign structures and cut our cost per follower in half Why it's important to establish a baseline for follower growth prior to testing What pros and cons exist when running ads placed on IG Reels     RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO How to Create Instagram Reels Ads Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
9/8/202146 minutes, 44 seconds
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EP186: The 4 Music Marketing Campaigns Every Artist Needs

There is no one-size-fits-all music marketing blueprint that will be right for every artist. That’s a fact that no musician can run from. But that doesn’t mean that standout campaign strategies don’t exist!   On this episode of Creative Juice, we discuss 4 music marketing campaigns that we believe every artist will need at some point in their career! Learn what campaigns work to build your fan base from awareness and engagement to subscribers and sales, how and when to deploy them, and the nitty gritty details that we’ve seen change recently while working with artists at the IndieX agency!   If you’re looking to add new music marketing strategies to your arsenal, this episode will help you find the campaigns that fit your roadmap!   DISCOVER: How to Create Cultural Moments with Your Videos and Use Your Favorite Artists for Inspo What Three Main Factors to Consider When Planning Video Ad Campaigns How to Beat Dips in Algorithmic Reach and Keep your Fans Engaged for the Cost of Dinner Out Why Message and Value Matter Most to Testing List Growth Campaigns When to Present Offers as Fans Sign Up For Your List and How To Do It   RESOURCES: Learn to deploy these campaigns Inside INDIEPRO Jon Bellion - Stupid Deep Acoustic Jon Bellion - Human Acoustic EP181: The Shifting Role of Artists in Society and Culture EP129: How A Music Marketing Agency Gets Fans To Subscribe Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
8/31/202150 minutes, 54 seconds
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EP185: How to Build a Road Map for Marketing Your Music

If you search Google right now for "music marketing online", you'd be hit with thousands of results covering different tactics, strategies, and ideas telling you what to focus on! Information overload causes a LOT of artists to struggle, not knowing where to start when building a fan base.   So on this episode of Creative Juice, we welcome The 502s frontman and IndieX Agency strategist, Ed Isola back to the podcast to discuss where to start when creating a road map for marketing your music! Learn the data points that we analyze when helping artists craft a digital marketing strategy, the 2 step process for auditing your marketing, and how to focus on your needs and biggest areas of opportunity!   Whether you're just starting out trying to use social media to build your audience or find yourself stuck trying to get to the next level, this episode will help you unlock your next wins and build a road map for your music marketing!   DISCOVER: Why analyzing your audience data is the key to growth How to not get stuck only building awareness for your music Why it feels like fans can "drop off" over time even if you think you're super active online What the Buddy System can teach you about marketing and relationship with your fans Why it's important to audit your fan base and marketing processes on a regular basis What questions to ask yourself when looking at your marketing strategy   RESOURCES: Learn about The Buddy System inside INDIEPRO 7 Steps To Growing A Massive Die-Hard Fan Base Creating Custom Audiences in Facebook Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
8/24/202145 minutes, 3 seconds
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EP184: Growing an Organic Fan Base, Writing for Katy Perry, and Building a Music Career w/ Bruce Wiegner

In a digital space that is absolutely saturated, how can musicians share content that stands out, stay creatively inspired, and build an audience organically and sustain it?   On this episode of Creative Juice, we're joined by producer, songwriter, and artist Bruce Wiegner to discuss growing a fanbase organically through content and building a multi-tiered music business! We cover gathering inspiration from other creatives' content, carving a path in songwriting and production alongside an artist project, writing for Katy Perry, working remote during the pandemic, and much more!   Whether you're working on a tight budget and need to rely on organic content to grow or want to grow as a songwriter or producer, this episode is jam-packed with inspo and stories to get you motivated!   DISCOVER: What artists can learn from vloggers Why branded recurring content helps nurture an audience that sticks How to adapt your inspiration into your own content Why feedback from non-musicians can be your greatest asset What Bruce learned about mindset while writing songs for artists like Katy Perry How to build multiple revenue streams in your business   RESOURCES: Learn the top strategies for marketing your music online inside INDIEPRO! Danny Padilla Electric by Katy Perry Follow Bruce's Journey on Instagram Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 
8/11/20211 hour, 7 minutes, 23 seconds
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EP183: How To Be More Productive In Your Music Marketing w/ DUX

Musicians have a lot of work on their plates day in day out, especially independent artists! From writing, recording, booking, performing, staying on top of social media, AND marketing, it's easy to get distracted and hard to plan all the moving parts!   On this episode of Creative Juice, we're joined by Indepreneur's resident alien-funk producer Director of Operations Jonah McLean, aka DUX to unpack business processes artists can use to be more productive! Step away from marketing talk to learn about the workflow our team uses at Indepreneur and IndieX, wrap your head around Scrum project management, and how to set goals in your music business!   If you've ever found yourself struggling with productivity and planning in your music career, this episode is packed with frameworks, processes, and examples to help you get more done with your music marketing!   DISCOVER: Why business productivity is NOT all about hustling How we plan our work at Indepreneur and IndieX What artists can learn from Scrum and Agile workflows How to actually estimate your time to get more accomplished How to plan sprints with your team to add value to your music career   RESOURCES: Check out our "How To Run Your Music Business" training Inside INDIEPRO EP86: How To Use Your Album To Go From 0 to 1.2 Million Listeners w/ DUX The Scrum Guide EP180: What’s The MVP of Your Music Career? Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 
8/3/202155 minutes, 47 seconds
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EP182: Successful Tour Marketing in 2021 As Live Music Returns w/ Ed Isola of The 502's

The music industry is buzzing that the return of live music is upon us! Now the question is, how do artists get a competitive edge and successfully market their shows as the world opens up?   On this episode of Creative Juice, we chat with our special guest, The 502s frontman and IndieX Agency Account Manager, Ed Isola about his band's recent successes in marketing their summer tour! Learn about the campaign structure The 502s used to run a profitable tour, how to build better copy and creatives for your tour marketing, how to calculate your touring budget, getting better deals with promoters, and more!   Whether you're planning a big re-opening show, a run of gigs, or a whole tour as live music returns in the coming months, this episode will give you tons of ideas that you can take action on today!   DISCOVER: Why the ticket deals for your shows allow you to plan your marketing effectively How to structure your marketing campaigns for live shows and tours What you can do to create fan engagement at shows How The 502s used paid traffic to drive 80% of their live show attendance Why knowing your customers is critical to marketing a tour especially in 2021 What post-show email marketing, advertising, and data collection can do for your future tours PLUS: A walkthrough of the budgeting spreadsheet The 502s used to track ROI on their tour so that you can create one yourself!   RESOURCES: Learn how to promote your upcoming shows with top strategies Inside INDIEPRO EP147: A Tale of Two Album Launches VIDEO: What to Know Before Going on Tour (with The 502s) Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 
7/27/20211 hour, 10 minutes, 31 seconds
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EP181 The Shifting Role of Artists In Society and Culture

What role do creatives play in the world and how is our collective connectedness due to social media changing that role?   On this episode of Creative Juice, we welcome Circa back to the podcast for a special episode on the continued evolution of artists from the role of entertainers into public figures and the implications it holds for creative businesses! Learn what it means to stand out as an artist with your content, how to build a connection with your fans, and what building a community of fans really means for your business.   If you've ever felt even the slightest pangs of passion about building a culture around your music, this episode is definitely for you!
7/12/20211 hour, 9 minutes, 47 seconds
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EP180: What's The MVP of Your Music Career

It's easy for creatives to get stuck in the land of unfinished ideas! How do the many facets of an artist's career go from ideas to tangible reality? On this episode of Creative Juice, Corrin and Jack go back to some good old fashioned business basics and discuss the concept of a minimum viable product and how it relates to a music career! Learn what an MVP is, how to envision the MVPs in various aspects of your music career, and how to keep innovating in everything from marketing to recording to content and beyond. If you ever find yourself getting stuck in the idea stage, this episode will get you planning your career on an MVP track and making more progress than ever before! DISCOVER: Why setting the bar TOO high sets you up to never release anything What Membership Sites Can Teach You About Developing an MVP How the recording and release processes can teach you about MVP processes How to find your critical eye by being purpose-driven in all aspects of your career   RESOURCES: Learn the top music marketing strategies inside Inside INDIEPRO EP155: Fan Membership Sites: Avoiding Overload EP176: Back to Basics: 6 Steps To Successful Music Marketing for Indies Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
7/6/202142 minutes, 10 seconds
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EP179: Exploring Beyond Facebook and Instagram Ads for Music

We talk A LOT about how Facebook and Instagram advertising is a powerful traffic source for artists of all kinds. But what about other traffic sources for advertising your music? On this episode of Creative Juice, Corrin and Jack run down some of Corrin's recent tests of advertising platforms outside of Facebook and report on the results and challenges. Learn when it's helpful to test new traffic sources for your music, the pros and cons of Tik Tok ads, Google Display Network, and Snapchat ads, and what metrics to be paying close attention to. If you're interested in testing out different types of social ads for your music, the insights in this episode will help you prepare your expectations and protect your budget!   DISCOVER: Why Spending Money and Time on Testing is Worthwhile When To Consider Testing New Traffic Sources for Your Music How User Interaction on a Platform Impacts Discovery for Artists How Tik Tok Ads Targeting Varies from Facebook Ads Why Google, Tik Tok, and Snapchat Ads See Higher Consumption But Lower Clicks How the stages of fan relationship interplay with social media   RESOURCES: Want to learn how to run social media ads for your music? Learn the top strategies inside Inside INDIEPRO EP151: Marketing To *gasp* Cold Traffic! Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
6/29/20211 hour, 11 minutes, 32 seconds
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EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! (w/ Dame Ritter)

What happens when six independent artists fly across the country, stay in a house together, and make an album in one week? We learned the answer! In this episode of Creative Juice, Jack and Corrin are joined by our special guest Damien Ritter of Music Entrepreneur Club to get the inside scoop on the inspiring success of One Week Notice, the collaborative music project that took artist partnerships to a whole new level! Learn how One Week Notice was born, the planning that took place before hitting the studio, and the release strategy that includes a documentary, music videos, digital and physical products, and more! If you've ever wanted to get super creative in collaboration with other artists or bands, this episode will have your creative juices flowing!   DISCOVER: Why collaboration builds trust with a fan base How to build relationships with your collaborators before the work begins What One Week Notice has in store for the album release How 6 artists managed the creative process of recording an album in one week How to Approach ANY Project with Intention and Strategy   RESOURCES: Keep Up with One Week Notice As The Project Drops! Tap in with Dame and The Music Entrepreneur Club Join us inside INDIEPRO Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
6/22/202152 minutes, 22 seconds
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EP177: Why Email Marketing Still Crushes for Artists in 2021

Email marketing is one of the most powerful channels in digital marketing, capable of turning massive returns. However, to this day email marketing is massively underutilized and misused by artists and the music industry at large. On this episode of Creative Juice, Jack and Corrin go fact for fact about what makes email marketing one of the most profitable digital marketing channels and why artists still need to get with the program in 2021. Learn why email marketing works regardless of the age of your fans, what developments in automation can do to help grow your music business, and how to write emails that get in the feels of your fans. If you're looking to tap into email marketing or have limiting beliefs about whether it even applies to your fans, this addresses all of that and much more!   DISCOVER: Why Email Marketing Is STILL The Highest ROI Channel How Gen Z Email Use Is Real and Growing What To Think About When Writing Emails To Your Fans How To Tap Into The Power of Email Segmentation and Automation Why We See Email Constantly Win For Artists   RESOURCES:   Tap Into The Power of Email Marketing Strategy Method Inside INDIEPRO Drip Check out the new INDIEFOUNDER SOLO coaching program! Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
6/8/202147 minutes, 11 seconds
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EP176: Back to Basics: 6 Steps To Successful Music Marketing for Indies

The return of live music is visible on the horizon. The digital landscape for musicians is changing daily. Down to brass tacks, what do artists need to do in 2021 to succeed? On this episode of Creative Juice, Jack and Corrin unpack the foundational steps that we've seen artists apply to build their careers throughout a year of coaching and consulting with hundreds of Indies. Learn why this era of music allows for experimentation and why it's critical to evolve beyond "copy and paste" strategies to remain authentic to your fans. If you're looking to recharge your mindset about your path in music, this episode is full of gems that have become daily habits for tons of successful Indies! DISCOVER: Why you need to break out of "copy and paste" marketing and think beyond frameworks Where your musical creativity overlaps with your marketing How to make your fans feel like it's all about them What to look for and what NOT to look for when learning from other artists How to develop your "WHY" and your "WHO"   RESOURCES: Learn These Strategies Inside INDIEPRO YouTube: Livestream EFFECTIVELY as an Artist EP172: Back To Basics: What You'd Do If You Were Starting From Scratch In Music Check out the new INDIEFOUNDER SOLO coaching program! Steal Like An Artist Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
5/25/202147 minutes, 56 seconds
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EP175: The Ever-Evolving Music Industry with Wendy Day

In an industry that's constantly evolving, whether in the rapid short term (from an event like a pandemic) or over the course of years, how can artists measure the climate of the music business, stay leveraged, and stand out above the noise? On this episode of Creative Juice, we're joined by our friend, artist consultant, educator, and music industry veteran Wendy Day for a chat about the evolution of the music industry and where we stand today! As the founder of Rap Coalition and with decades of experience in the business working with some of the biggest names in hip hop, learn from Wendy's stories from the frontlines about how artists can maintain leverage in a changing world, how to be a data-driven artist in 2021, and how to grow a massive brand around your artistry. Whether you're totally green as an artist or are looking to gain a foothold in new ways, Wendy's insights will massively change your outlook and benefit your career!   DISCOVER: Why authenticity reigns supreme in the music business now more than ever What the trajectory of livestreaming will look like when touring returns How to be data driven when releasing music and picking singles Why tunnel vision to music limits your reach and career Where NFTs fit into monetization right now - it's not what you think! How the music industry has shifted post-360 deals and how artists can maintain leverage   RESOURCES: Check Out Wendy's YouTube Channel for Her Free Tips! Learn The Fan Finder Method Inside INDIEPRO Find Wendy At Her Website EP171: How Randy Nichols and Underoath’s Livestream Broke The Mold Check out the NEW IndieFOUNDER coaching program! Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
5/11/20211 hour, 3 minutes, 32 seconds
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EP174: The Ad Targeting Secret for Music That No One Talks About

One of the biggest questions we hear from musicians about setting up ad campaigns for their music is "how do I target my ideal fan if the artists I sound like aren't options?" With targeting options always in flux, this question begs an answer. On this episode of Creative Juice, Corrin and Jack discuss the ad targeting secret that no one EVER talks about: your content! Learn how the content and messaging used in your ads is actually the secret weapon when creating ad campaigns on Facebook and Instagram and how it applies to both new and old fans, regardless of how platforms change! If you've been relying on similar artist and interest-based targeting options to dial in the "perfect" targeting system, this episode will be an eye-opener for you!   DISCOVER: Why Your Music Video and Content Is Your Best Targeting Tool How To Dial In The Messaging of Your Ads To Speak To Your People What To Do With Broad Audience Targeting Options How To Pivot When Platforms Change     RESOURCES: Want the inside scoop on how to target new fans for your music? Join us inside INDIEPRO EP156: An Exposé on Google and YouTube Ads for Musicians EP62: The Spectacular Crash of the Record Industry In The Digital Age w/ Steve Knopper Check out the NEW IndieFOUNDER coaching program! Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!     
5/5/202152 minutes, 50 seconds
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EP173: How to John Madden Your Music Marketing

When a marketing campaign ends for a single release, an EP, an album or anything in between, what's next? How do you figure out what worked and what didn't? Artists (especially Indies) need a process! On episode, Corrin and Jack discuss how to "John Madden" your marketing campaigns with a post mortem analysis! Learn how post mortems can help you uncover the strengths and weaknesses of any kind of campaign, what metrics to look for, and how to use that data to define the next step in your music marketing! Ever scratch your head wondering how to make your marketing work better and move beyond trial and error? Learn how to run a post mortem in this episode and take your process to the next level!   DISCOVER: What questions to ask in a post mortem analysis Why post mortems work for both campaigns and ongoing sales funnels How to run a post mortem for TOFU, MOFU, and BOFU marketing efforts What impact retrospective analysis has on your future planning efforts     RESOURCES: Want a post mortem template? Check out the NEW "How To Profit with a Launch" training inside INDIEPRO EP 163: Backplanning Your Music Marketing for a Successful 2021 Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
4/20/202156 minutes, 30 seconds
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EP172: Back To Basics: What You'd Do If You Were Starting From Scratch In Music

Bands break up. Artists change their sound. Duos split for solo music. Startups, change, and resets are so common in creative careers. How do you navigate starting a project from scratch?   On this episode of Creative Juice, Corrin and Jack go way back to basics to discuss what they would if they were kicking off their music from scratch! Spoiler: Jack is in the process of actually starting from scratch! Learn how to block out your time for maximum effect, break through creative ruts, and evaluate where to focus your marketing.   If you are starting a music career or creative project from ground zero and are feeling overwhelmed, grab some actionable insights from this episode and dive in!   DISCOVER: Where To Focus Your Digital Marketing When Starting From Scratch How To Overcome Writers Block and Creative Ruts Why Time Blocking and Scheduling Will Help You Focus On The RIGHT Things What To Consider When You're Starting Over and Already Have a Fan Base   RESOURCES: Up Your Music Marketing Skills inside INDIEPRO EP154:Backplanning Your Music Marketing For a Successful 2021 EP117: Our 2020 Music Career Plan (Pt. 2: Finances) Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 
4/6/20211 hour, 3 minutes, 40 seconds
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EP171: How Randy Nichols and Underoath's Livestream Broke The Mold

In a noisy world, innovation and creativity are the engines that give artists with great music the ability to stand out. This is true of all music marketing, but especially true right now in the massive surge of livestreaming. How do artists break the mold? On this special episode of Creative Juice, Corrin and Jack are joined by artist manager and music tech expert Randy Nichols to discuss his career and how he helped his clients in Underoath make a massive impact with a series of livestream shows! Learn how Randy got started in the industry and began managing artists, the strategies and tools Underoath used to create a killer livestream, and how they got it all done fast with a small team! If you've been livestreaming and looking to take your strategy to a level that actually impresses your fans, this episode is an absolute must-listen for inspiration, motivation, and action items!   DISCOVER: How Randy Used Shopify and Klaviyo In Their Tech Stack Why It Was Important To Create A Performance That Felt Intimate For Fans What The Team Did To Overcome Tech and Licensing Challenges Why Underoath's Digital and Physical Merch Offers Needed to Speak To All Types of Fans What Discount Offers The Band Used To Boost Their Ticket Sales   RESOURCES: Get The Full Scope of How Underoath Pulled Off The Observatory Tap into strategies for livestreaming, advertising, and email marketing inside INDIEPRO Check out Moment House for Artists Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
3/30/20211 hour, 14 minutes, 3 seconds
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EP170: Auctions, Scarcity, and Selling Your Music

The conversation around selling is a constantly changing topic in the music biz, filled with new ideas, shiny objects, and skepticism. However, the conversation is rarely centered on the principles of selling. That's a disadvantage! On this episode of Creative Juice, Corrin and Jack discuss the core sales concepts of scarcity, exclusivity, urgency and dive into the topic of auctions, digital products, and even NFTs! You'll understand the importance of these sales concepts and how they help make your offer compelling to your fans, whether you're selling merch, music, digital products, or anything in between. If you're wondering about how to authentically sell, why there's so much buzz around NFTs, and how to craft offers of all kinds for your fans, this episode will get your gears turning! DISCOVER: What The Buzz About NFTs Is All About How To Prep For An Auction Based Sales Offer Why Scarcity, Urgency, And Exclusivity Are So Powerful In Selling Your Music How To Make Merch That Turns Fans Into Raving Advocates   RESOURCES: Tap into strategies for ALL traffic temperatues inside INDIEPRO EP154: Merch That Is Quintessentially You EP92 Is Selling Evil? Corrin Auction Episode Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
3/23/202157 minutes, 1 second
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EP169: I'm Burned Out in My Music Career, Now What?

Burnout for artists and musicians is a very real risk and the thought of it alone strikes fear in the hearts of ambitious creatives of all kinds. From songwriting, recording, creating content, marketing, and everything that comes along with building a career, burnout feels inevitable. So, what happens when you burn out? On this episode of Creative Juice, Corrin and Jack go deep into talking about burnout as our hosts talk about their own burnout experiences and share insights from other creatives at IndieX agency as well! Learn why Corrin is feeling burn out, what processes to follow when you're feeling stuck, and how to keep your marketing going even when you're not. If you've ever felt burned out in your music career and want to learn how to navigate those waters when the going gets rough, this episode is for you!   DISCOVER: Why Creatives Are Prone To Burn Out How To Ensure Your Marketing Is Working Even While You Recharge What Steps You Can Take To Recover from a Burnout Period How To Structure Your Time And Reset Your Focus Why a DIY Ethic Can Crush Your Soul and When To Consider Building A Team   RESOURCES: Tap into strategies for ALL traffic temperatues inside INDIEPRO EP 165: Direct Response Vs Madison Ave Style Marketing DigitalMarketer Brings The Memes Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!  https://todoist.com/productivity-methods/time-blocking https://gettingthingsdone.com/ https://www.amazon.com/Deep-Work-Focused-Success-Distracted/ Focusing Down On Your Brand
3/16/202150 minutes, 45 seconds
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EP168: Back to Basics: The Temperature of Your Fan Base

Fans don't exist in a vacuum. Each and every fan is on a journey with the artists they enjoy. While this idea may seem like common sense, it's an often missed and important concept when marketing your music. On this episode of Creative Juice, Corrin and Jack go back to basics to discuss the various temperates of fans in your audiences and how that will inform your marketing! Learn the differences between cold, warm, and hot audiences and the strategies that you can use for each of these traffic temperatures to grow your fan base. Whether you're diving into advertising for your music for the first time, working an organic angle, or a mix of both, this episode is a must listen to give your strategy focus!   DISCOVER: How to Define Traffic Temperature as a Musician Where to Find Your Cold, Warm, and Hot Audiences How Paid Traffic and Organic Traffic Cold Audience Campaigns Differ Why You Should Aim To Engage Your Warm Audiences with Content What Types of Ads to Try for Hot Traffic   RESOURCES: Tap into strategies for ALL traffic temperatues inside INDIEPRO EP 165: Direct Response Vs Madison Ave Style Marketing DigitalMarketer Brings The Memes Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
3/9/202155 minutes, 11 seconds
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EP167: Shiny Object Syndrome and Your Artist Brand

With new platforms, strategies, and marketing advice blasted out daily, it's easy for musicians to lose focus on their brand and where they need to spend their time, effort, and energy! Enter shiny object syndrome...   On this episode of Creative Juice, Corrin and Jack discuss shiny object syndrome and how artists can break through the anxiety of needing to be everywhere and create content for every platform. Learn how to overcome the overwhelm of trying to fit into livestreaming, Instagram, TikTok, Facebook, email marketing, and any other tool or platform that has you feeling paralyzed and focus down on the needs of your artist brand.   If you've ever felt paralyzed by all the things you could do and need to learn what you SHOULD focus on as an artist, this episode will clear the path for you!   DISCOVER: Why Livestreaming, TikTok, and Any New Platform Creates Shiny Object Syndrome What You Can and Cannot Learn from The Strategies of Other Artists Why It's Important for Musicians To Ignore Platform FOMO What Questions To Ask When Considering What Content to Create How To Set Strategic Objectives That Grow Your Entire Ecosystem and Brand   RESOURCES: Learn ALL About Digital Music Marketing Inside INDIEPRO EP 165: Direct Response Vs Madison Ave Style Marketing DigitalMarketer Brings The Memes Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!   
3/2/202148 minutes, 32 seconds
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EP166: The Evolution of Sync Licensing with Mark Eckert

We get a LOT of questions from Indies about sync licensing. Sync is a powerful revenue stream for many artists and producers, but it carries an air of mystery for many Indies. How do you start to explore the opportunities in sync licensing and tap into it as a revenue stream?   In this episode, Jack is joined by our friend Mark Eckert, a producer, drummer, and the owner of music licensing company THATPITCH! We unpack the history of the music business and sync, how Mark started THATPITCH to fill a void in the industry, the evolution of sync licensing, and what Indies need to know to gain a competitive advantage in sync.   If you're looking to tap into sync licensing, this episode demystifies some of the nuances of sync as Mark shares his knowledge and experience from helping producers make over $20k per month in sync!   DISCOVER: Why the music and film industries have been tied together from the beginning How tech is causing massive disruption and evolution in sync licensing What gaps in sync Mark looked to fill with THATPITCH in order to help producers What the decentralization of the music industry means for sync Where the music industry is missing out in sync and how Indies can gain a foothold
2/16/20211 hour, 12 minutes, 31 seconds
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EP165: Direct Response vs Madison Ave Marketing for Musicians

Sometimes you just need to take things back to the basics! From changes in ad platforms and social media algorithms to marketing definitions, strategies, and CPC, CPM, CPA, and all the acronyms in between, it's easy to get bogged down! On this episode of Creative Juice, Corrin and Jack zoom out and peel back the layers to talk about marketing your music at the highest level. We touch on the differences between direct response marketing and Madison Ave brand awareness marketing, how the music industry traditionally operates, and how musicians can tie these two marketing ideologies together in 2021! If you're new to marketing your music or just need a refresher on the principles of marketing, this episode is packed with clarity and a few gulps of fresh air!   DISCOVER: What Makes Direct Response Marketing Different from Madison Ave Marketing How the Music Industry Tends To Look at Marketing Why Indepreneur Set Out to Not Be JUST A Facebook Ads Company What Artists Can Learn About Marketing from a Jewelry Company How Direct Response and Brand Awareness Is Evolving Together
2/9/202148 minutes, 43 seconds