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Crash Course Fashion

English, Finance, 1 season, 23 episodes, 19 hours, 37 minutes
What does it take to build and scale build a fashion brand that prioritizes people, planet, and profit? In each episode, Brittany Sierra talks with the Sustainable Fashion Forum's community of CEOs, thought-leaders, industry experts, educators, and more about the multifaceted and often complicated reality of building and scaling a purpose-driven brand. True to the name, in each episode, we'll share crash course lessons and actionable takeaways that you can apply to your sustainability strategy, right. Now.
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Balancing Sustainability with Profitability in Business Models and Operations.

At the 2024 Sustainable Fashion Forum, Bridget Bauman, Senior Consultant for Sustainability of Energy and Climate Change at WSP, sat down with Amelia Eleiter, co-founder and CEO of Debrand, Ann Cantrell, FIT, Kathryn Danielsen, eBay, and Sarah Haworth, Circular Commerce Strategist, to discuss addressing the challenges and capitalizing on the opportunities. Debrand Lanyard Project
5/7/202454 minutes, 38 seconds
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The Honest Journey of Scaling a Changemaker Brand with Adam Taubenfligel of Triarchy

In today's episode, we delve into Triarchy's journey as a sustainable denim brand, exploring its commitment to ethical practices and environmental integrity, the partnerships involved in scaling sustainably, and the challenges of what it takes to walk a different path.
4/25/202452 minutes, 40 seconds
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Cracking the Code: Why Resale Succeeds for Some and Eludes Others with Trove's Andy Ruben

The resale industry is witnessing significant growth. According to thredUP's annual resale report, the global secondhand market is projected to nearly double and reach a value of $350 billion by 2027, outpacing the global apparel industry by threefold. As consumers increasingly seek more responsible ways to engage with fashion, resale platforms and secondhand marketplaces have gained momentum, prompting fashion brands and retailers to launch their own resale initiatives to attract new customers, enhance their brand image, create an additional revenue stream, and boost their sustainability credentials all while catering to evolving consumer preferences and demands. As a result, various resale options have emerged, from resale-specific websites to plug-and-play solutions like Trove, enabling brands and retailers to seamlessly integrate resale into their operations. However, the soaring success of the secondhand market does not guarantee automatic success for brands and retailers that simply adopt a resale model. While some have seamlessly integrated resale into their business models and thrived, others have struggled to find the right formula for success. In today’s episode of the Crash Course Fashion podcast, host Brittany Sierra chats with Trove’s Founder and Executive Chairman, Andy Ruben. Together, they delve into key strategies for success in the secondhand market, exploring how companies can make resale a profitable part of their business model while navigating the industry's nascency. Additional Resources: Check out Trove Read Trove’s Brand Resale Index Read thredUP’s 2023 Annual Resale Report Make your next career move with the SFF Job Board Follow SFF on Instagram ⁠@thesustainablefashionforum⁠ Connect with Brittany on LinkedIn
8/2/202342 minutes, 39 seconds
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Circularity 23 Debrief: Waste as Resource, GenZ Leadership, Perception-Driven Demand, and the Pursuit of Sustainable Growth Over Sacrifice

In this solo episode, host Brittany Sierra reflects on her learnings from the Circularity 23 conference, including the idea of waste as a valuable resource and the importance of integrating the material story into products via tech to turn anonymous waste into an asset with a known value and a clear pathway for reuse and recycling. Brittany discusses the necessity of intergenerational thought diversity and the value in recognizing that each generation brings its unique set of values, knowledge, and cultural context to the table, which can significantly enrich decision-making processes, problem-solving, and innovation. Brittany discusses the power of perception-driven demand and the rise of consumerism in the 20th century. Finally, she shares a powerful message from the Descendants Project about the pursuit of sustainable growth over sacrifice.  Connect with Brittany @BrittanySiierra Watch The Descendants Project founders speak at Circularity 23
6/15/202332 minutes, 47 seconds
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Sustainable Fashion’s Path to Profitability: Learning from Existing Models

This week on the Crash Course Fashion podcast, SFF founder and CCF host Brittany Sierra speaks with Raz Godelnik, Assistant Professor of Strategic Design & Management at Parsons School of Design - The New School, Jan Lo, CEO of Lo & Sons, Kohl Crecelius, Co-Founder of Known Supply, and Nina Ahuja, Head of Business Development at Trove — to explore sustainable fashions path to profitability, shedding light on the delicate balance between growth and sustainability, profit and purpose, in a world of economic uncertainty and changing consumer behavior.
6/1/202355 minutes, 55 seconds
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How the Digital Wardrobe App, Indyx is Disrupting the Future of Consumption and Resale

In this episode of the Crash Course Fashion podcast, host Brittany Sierra sits down with Yidi Campbell, founder of the innovative tech startup, Indyx. With a background in investment banking and retail strategy, Yidi is using her intimate, behind-the-scenes knowledge of the retail industry to reshape our relationship with our wardrobes. As an avid reseller who has observed the pain points of the resale industry firsthand and understood the disconnect between the contents of consumer closets and the sustainability goals of fashion brands, Yidi conceived Indyx. This unique digital wardrobe app unifies cataloging, styling, and reselling under one virtual roof, addressing issues from multiple angles in the fashion industry. Indyx aims to challenge rampant overconsumption in the fashion industry by fostering a more sustainable relationship with clothing. By unlocking the hidden potential of existing wardrobes and helping users understand their unique style, Indyx promotes mindful consumption. It's not just about buying less; it's about making the most of what we already own. Moreover, Indyx seeks to breathe new life into the 'grey inventory' hanging in our closets, creating a continuous stream of quality inventory for the resale industry from our own wardrobes, thereby reducing reliance on brands' overproduction. In this candid conversation, Yidi discusses the business realities brands face on their sustainability journey. Drawing on her experience with brands like Gap Inc. and Athleta, she explores the challenges posed by thin profit margins and the difficulty for brands to commit to sustainable practices. Yidi shares insights into the operational metrics and strategic approaches that Indyx uses to align business growth with sustainability goals. True to the spirit of our show, this episode delivers an in-depth look into Indyx's business model that merges sustainability with technological innovation in the fashion industry and how Indyx can join the flexible gig economy offering jobs to women around the globe. Yidi's first-hand experience and unique insights not only shed light on the future of sustainable fashion, where technology and business acumen lead the way but also offer practical advice for those looking to make a tangible difference. Join us as we explore how Indyx is shifting the fashion landscape towards sustainability and tune in to Yidi's insightful perspectives on why consumers, not brands, must be at the forefront of leading change.
5/24/20231 hour, 6 minutes, 31 seconds
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A Business Case for Sustainability: Lessons from HanesBrands Chief Sustainability Officer, Chris Fox

In today's fast-paced world, sustainability is not just a buzzword, but a business imperative. More than ever, companies are being tasked with balancing profitability with responsibility while also considering the environmental, social, and economic impacts of their decisions. But as many of us have seen, it's all too easy for sustainability initiatives to become siloed and disjointed from a company's overall strategy. So, how can brands effectively integrate sustainability into their business operations in a way that's good for the planet, drives growth, and satisfies consumer demand? In this episode of the Crash Course Fashion Podcast, we're joined by Chris Fox, Chief Sustainability Officer at HanesBrands, who shares insights from his 25-year career on integrating sustainability into the core of business operations. We delve into how HanesBrands aligns environmental responsibility with profitability, exploring the challenges and complexities of implementing global sustainability initiatives. Chris offers an inside look into how HanesBrands meets evolving consumer expectations while prioritizing transparency, authenticity, and data-driven strategies to avoid the pitfalls of greenwashing. We also discuss the company's future sustainability goals, including technical innovations and its evolving role in shaping the industry's sustainability landscape. This episode is a deep dive into the realities of corporate sustainability, offering practical examples and valuable lessons on flexibility, learning, and adaptation for long-term success.
5/16/202352 minutes, 39 seconds
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Ellen MacArthur Foundation’s Laura Balmond: ‘circularity isn’t a product, it’s a system’

Motivated by the threat of limited resources and a growing concern among consumers about the environmental impact of their purchases, the fashion industry is embracing the idea of circular fashion. However, without an industry-wide, agreed-upon definition, the concept of a circular fashion system has become distorted as more and more brands apply the term in their marketing. In this episode of Crash Course Fashion, hear SFF founder Brittany Sierra in conversation with Laura Balmond, Ellen MacArthur Foundation's Fashion Initiative Lead, to discuss what makes a circular product, the government’s role in accelerating the industry’s transition to a circular economy, what's needed to enable circular systems across markets, and more! Grab tickets to our annual conference
3/8/202251 minutes, 37 seconds
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Tune into Crash Course Fashion, hosted by Brittany Sierra — premiering September 21st! Produced by The Sustainable Fashion Forum
9/6/20211 minute, 42 seconds