As the U.S. hurdles toward the 2024 presidential election, both candidates are confronted with the same issue brands face every day: how to reach Gen Z.With Joe Biden ending his candidacy July 21, Democrats are giving this challenge fresh thought as Kamala Harris steps into the spotlight as the party’s frontrunner nominee. As a younger candidate with proven social media savvy, Harris has an opportunity to match Trump’s social media prowess. According to Ramaa Mosley, cofounder and chief creative officer of Gen Z-focused agency Adolescent Content, both candidates can only win with Gen Z by being clear and authentic about their policies and entertaining in their online communications.In this episode, Mosley shares insight on how candidates can reach Gen Z and what brands can learn from their strategies during a contentious election cycle. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Musi chats about evolutions in the commerce space amid Amazon Prime Day sales. campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently. Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extremely clever product demo. In this episode, Vandeven also chats about some of the other contenders in the Titanium category and shares how her takeaways from Cannes are informing her approach to creativity at VML. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.Cannes Lions 2024 – final UK shortlists table A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot. Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Fresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will uncover the advertising solutions Roku is eager to pitch to brands, and what hot topics she predicts will dominate conversations this year. This episode is your insider guide to Roku’s unique strategies and innovations. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada,  and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.Cannes Lions 2024 – final UK shortlists table The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US. There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.We are hosting the Campaign daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties. Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process. In this episode, Campopiano shares his views on advertising’s confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he’s excited to see humor return to Cannes. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-planning. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer. There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premise, highlighting its quality journalism and its appeal to a broad audience. In this episode, Weiss chats about the future of the news business and where AI will play a role and shares details on The Journal’s recent campaign marking the one-year anniversary of reporter Evan Gershkovich’s detainment in Russia.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:  Not all holiday shoppers are the same, they buy and stream differently.  Deal-seekers are increasingly impulse shoppers online and now, on TV.   Secrets to staying top-of-mind during the extended festive season. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

 In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

108-year-old Grey has its eyes on the future.The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.  Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG giant, on global campaigns for brands across its portfolio. In November it brought on a dedicated leadership team to steer work for the client.  In this episode, Maness and Schmitt also talk about how Grey is embracing generative AI and share their predictions for Cannes. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world. The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and transacts on it has proven an arduous process that requires all stakeholders to transform their systems and strategies.Deirdre Thomas is at the forefront of updating Nielsen’s measurement tools to keep up with shifting audience habits, namely by adding big data to the longstanding Nielsen viewership panel. While adoption of the new product suite is still taking place, Nielsen is building to become a yardstick for apples-to-apples measurement in a world where people consume entertainment fluidly across platforms.In this episode, Thomas also gives insight into Nielsen’s conversations with the industry at this year’s upfronts and shares her views on where measurement is going. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

If you live in New York City, you’re more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well. Bridget Sullivan was behind StreetEasy’s latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

This episode first aired January 31st, 2024.  If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Colleen DeCourcy has carved a career out of pushing boundaries and making change.In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother. Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform’s mission to right some of the wrongs social media has inflicted on society and particularly on youth. Snap’s most recent campaign, Less Social Media, More Snapchat, released in February, embodies this ethos.In this episode, DeCourcy also reveals her favorite campaign she has ever worked on. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Subaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible through digital advertisements. This discussion will delve into the impact of streaming on Subaru's overall business dynamics, shedding light on the innovative strategies and activations of the partnership.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Nadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the agency world at the end of 2023 to lead creative and public affairs agency SS+K for that reason. In her role, Bellan-White leads the agency to continue to help brands lean into their purpose and make work that fits within the cultural context. This doesn’t mean being overtly political, but rather understanding the dynamics in which consumers are experiencing a brand.In this episode, Bellan-White chats about why it’s critical for brands to stay committed to purpose in a turbulent time, particularly ahead of the 2024 election. She also shares wisdom from her time working all over the world, including as CEO of Ogilvy in Africa, as well as her time as CMO of Vice.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can’t run the business.Robinson sees opportunities to grow Martin’s entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when it nearly broke the internet with a cryptic post from Snoop Dogg saying he was going “smokeless.”Also in this episode, Robinson talks about the industry’s lack of forward movement on DE&I and his hopes for pushing progress in his new role. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Suzanne Kounkel jokes that her job as Deloitte’s U.S. and global CMO is penance for all of the times she pushed her CMO clients to work faster and more agilely. Over her 30-year career at Deloitte, Kounkel has led various functions, such as the Consulting Technology practice, where she helped other marketers transform their tech stacks to keep up with the demands of digital. Now she’s doing the same work for her own organization, where she’s leading the team to be more integrated and adopt new technologies such as generative AI.In this episode, Kounkel also talks about balancing creativity and craft with demand generation and other B2B necessities, how she’s navigating brand purpose in a polarized world and how marketers can partner with the rest of the business and the C-suite to achieve better outcomes.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been 30 years since Ajaz Ahmed founded AKQA, the agency named after his own initials. It was the dawn of the internet, and his experience working with software companies sparked a passion for design and communications that led to one of the industry’s most iconic digital agencies. Over the past three decades, AKQA has grown to more than 5,000 employees around the world with longstanding clients such as Nike. In an era when digital agencies are struggling to keep up, AKQA stays ahead of the curve by following a mantra it instilled early on: “It’s good to be first, it’s better to be good, it’s best to be both.” In this episode, Ahmed talks about AKQA’s history, new innovations he is excited about (hint: the Apple Vision Pro) and Future Lions, the agency’s long-running program that invites students from around the world to compete on a brief at the industry’s biggest creative festival. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance. Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” — prioritizing the importance of brand-building that extends creativity through the full funnel. Harris is candid that the shift wasn’t easy — but a year and a half later, the dust has settled and the year ahead is promising. In this episode, Harris also chats about how Mekanism is adopting generative AI and sheds light on the agency’s work with President Joe Biden’s 2020 campaign — as well as, yes, that viral Peloton ad. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

At Convene: Creativity Converged, hosted by Campaign US on Tuesday, February 27 in New York City, leading and up-and-coming marketers, creatives and industry professionals gathered to listen to thought-provoking discussions on how the industry is adapting as technology collides with creativity. Attendees also got hands-on experience using generative AI tools to build a brand in a day and pitch it to a panel of experts.This episode includes clips from the day, coupled with exclusive interviews with our speakers and expert analysis from the Campaign US editorial team.Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

While The New York Times has arguably been one of the biggest success stories in the great pivot to subscription revenue, advertising still plays a significant role in its business. In fact, the two businesses fuel each other, as The Times is able to tap into its massive subscriber base to create better and more targeted advertising opportunities. Joy Robins joined The Times in spring 2023 to lead the storied publication’s advertising business. Since then, she’s led its push to launch ads on more of its properties, such as The Athletic and within Wordle, and has incorporated generative AI into The Times’ first-party targeting and brand suitability tools to add more nuance to parameters. In this episode, Robins also chats about how The Times balances the objectives of its subscription business with those of advertisers and shares her thoughts on the state of the media ecosystem. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture’s more than 700,000 global employees to better tell the story of its brand. In addition to her day job, Kramer is the head of Accenture’s disability employee resource group. In the fall, she spearheaded Accenture’s partnership with Disability:IN and TD Bank to bring together other marketing and communications leaders across the business world to put accessibility at the forefront of everything they do.In this episode, Kramer also chats about how Accenture’s marketing and comms teams are structured and how the organization works with Accenture Song and Droga5 to spread its message. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Super Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime. But at Campaign US, we were watching for the ads. In this episode, editor-in-chief Alison Weissbrot, creative editor Sabrina Sanchez and reporter Bailey Calfee break down the most viral moments of the game, from Cetaphil’s creator controversy to NYX’s last minute ad pull to Taylor Swift chugging a beer and Usher bringing his (peace up) A (town down) game. We also share our favorite and least favorite ads of the night and break down how USA Today’s Ad Meter results compared with those of our own panel of chief creative officers.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion. That’s why a group of industry leaders launched Blackweek last month, a new conference aimed to reframe the conversation about DE&I to push action and economic progress for historically underrepresented groups. Andre Grey, chief creative officer at Annex88, is one of the cofounders of Blackweek. He hopes the forum helps finally move historically underrepresented groups into the center of conversations and business decisions — where they belong.In this episode, he chats about Blackweek’s vision as well as the current state of DE&I in advertising and why now is the time to double down. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

What is an idea? Something that either helps you experience the world better or understand it better. That’s according to Joe Staples, chief creative officer at independent agency Mother. As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and history for edgy and out-of-the-box thinking — and the opportunity to put it together in a fresh way.Staples, who was diagnosed with dyslexia and ADHD as an adult, has a keen understanding of how to get the best out of neurodivergent talent, which are predominant in creative fields.He also chats about his time at Wieden+Kennedy, his study of jiu-jitsu and his favorite piece of creative that he’s seen recently — a simple window display from Hermès.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Havas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through which every consumer vertical is being supercharged. Join Eric Weisberg, global chief creative officer of Havas Health & You, as he speaks with Campaign US about the growing symbiosis between technology and humans—bringing us all the power to create our own health ecosystem. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency, staffing roughly 30,000 people. Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe. But there’s much work to be done, such as integrating two cultures — which were both themselves the product of mergers in 2018 — as well as connecting back-office functions, processes and tools, all while continuing to service clients.In this episode, Cook gives insight into his vision for VML, shares how the merger is going so far and offers a peek at what’s to come in 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. Hear Jon Cook speak at Convene: Creativity Converged in New York City on February 27. Get your tickets!  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Ryan Stern was doing influencer marketing before influencers were a thing. With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group. Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EOS Products. As the space becomes more complex and integral to marketers’ communications plans, and as influencers have evolved into creators, the agency helps its clients navigate the still-Wild West of this increasingly important slice of the market.In this episode, Stern shares Collectively’s origin story, dives into how the influencer space has shifted in the past decade and shares her predictions for 2024. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Lots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of Dentsu Group, Hiroshi Igarashi, has taken direct control of all four of Dentsu’s regions globally. And the creative shops that previously operated individually have come together under one flag: Dentsu Creative. Instrumental to the shift is Dentsu Creative U.S. CEO Abbey Klaassen, who stepped into her current role in November 2023, transitioning from president of New York. Before her appointment, she helped to build Dentsu Creative, which launched in 2022. Now, she is tasked with leading creative talent and direction in the U.S. as part of Dentsu Creative’s global and Americas executive leadership teams.In this episode, Klaassen chats about her transition to U.S. CEO, her vision for Dentsu Creative in 2024 and what areas she is particularly focused on building. Listen to this episode or subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work.On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country.This week on the podcast, we’ve selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us off into 2024. In this episode, you’ll hear excerpts from conversations from:McCann Worldgroup global CEO Daryl LeeHilton CMO Mark WeinsteinGoodby, Silverstein & Partners’ CCO Margaret JohnsonDroga5 outgoing CEO Susie Nam72andSunny global CEO Evin ShuttPereira O’Dell creative chairman PJ PereiraDiageo chief marketing and innovation officer Ed PilkingtonListen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. And thanks for being a fan! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insights to help guide marketers in the year ahead. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Creatives, Mark Figliulo has a message for you: Wake up.The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance. In this episode, Figliulo chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at the forefront of generative AI development. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023. Campaign US creative editor Sabrina Sanchez, reporter Bailey Calfee and editor-in-chief Alison Weissbrot gather around the mic to talk about their favorite holiday ads and the highs and lows of marketing in 2023. Tune in for hot takes on everything from brands’ Taylor Swift collabs to AB InBev’s botched partnership with trans influencer Dylan Mulvaney.Also in this episode, they tease some upcoming coverage for 2024, including for Super Bowl LVIII, and Campaign’s first conference, Convene: Creativity Converged, taking place on February 27. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she’s running the agency as global CEO. During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clients to do more with women’s sports as popularity grows.In this episode, Shutt also chats about 72andSunny’s commitment to DE&I and flexible work as the industry pushes for employees to come back in person.Listen to this episode or subscribe and Campaign Chemistry wherever you get your podcasts. 

In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore. Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere.For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal is to help brands tap into culture, either online or through real-world experiences, by prioritizing what U.S. CEO Rebecca Coleman calls “earned-led creativity.”In this episode, Coleman chats about the changing nature of social media and its inherent link to real-world experiences that build buzz online. She also shares her experience as a female founder in the male-dominated agency space.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013.Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said.Now, the design platform is racing to adopt generative AI, both in its product and at its in-house agency. After rolling out a campaign targeted at marketers in the U.S. in September, Canva launched Magic Studio in October, a suite of AI-powered tools, from copywriting to image generators.In this episode, Kitschke talks about his journey with Canva from startup to global tech company and shares which skills he thinks will be most important for marketers and creatives as AI adoption grows. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth. As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses.The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post-pandemic, while keeping up its commitment to DE&I. In this episode, Riley chats about how Chiat LA is balancing broader economic pressures with the need to do more with less as the media landscape fragments, and shares how her experience as a CMO informs her approach to running an agency. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results. Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Meanwhile, it maintains long-standing clients such as Kellogg’s. Through it all, it has continued to produce strong creative, earning Campaign US’ Creative Breakthrough distinction in the 2023 Agency Performance Review.Now, the agency is adapting to new leadership, as Liz Taylor joined in June as co-president and chief operating officer to lead the agency alongside co-president and chief creative officer Britt Nolan. In this episode, Taylor and Nolan discuss how the agency has worked to balance its legacy while chasing new innovations. They chat about what the creative process is like at Leo, how the company is weathering the current economic climate and ways it is working to attract new talent. Plus, they talk about what innovations they are excited about heading into 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients. But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor. But that unique blend of expertise worked, allowing each to leverage each other's knowledge to create an agency that helps brands tap quickly and deftly into culture.In this episode, Horowitz and Goldberg also discuss the challenges of entrepreneurship, the roadblocks brands face in navigating fast-moving social spaces and the new era of lo-fi creativity that’s shaking up the creative agency world. Listen and subscribe to Campaign Chemistry wherever you get your podcasts.   campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he’s watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand. 

Omnicom Media Group (OMG) is on a winning streak.Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business.But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients. In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella. In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts. 

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts. 

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts. 

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio. In this episode, Fischer and Roberts talk about BBH’s journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.  campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. In this episode, Hornaday also chats about Barkley’s use of generative AI and teases some upcoming work this fall. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker. Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture. An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and Peyton Manning on an ad for the World Cup to getting the stars and creators of Breaking Bad to sign on for Popcorners’ first Super Bowl spot. In this episode, he talks about his experience building an in-house team at a massive company and takes us behind the scenes on how some of these ambitious creative ideas came to life.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Being older than 50 isn’t what it used to be. Today, the population is aging, people are living and working longer and being a certain age doesn’t necessarily equate to a specific life stage.As chief marketing and communications officer of the AARP, Martha Boudreau aims to portray these nuances in how the organization engages with its 38 million members. The organization, which is turning 65 this year, is modernizing its offerings, from building a deeper consumer experience capability to thinking about the future of its iconic magazine. In this episode, Boudreau chats about this journey and shares wisdom on how marketers can better connect with this wealthy and important demographic that often goes ignored. Hint: It starts with employing more people older than 50 at agencies and in creative positions.Listen to this podcast and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old creative agency for 14 years. Over the years, Doner has evolved along with the industry, but its positioning, “where modern meets mainstreet,” has remained relevant. Doner has a knack for modernizing legacy brands while resonating with everyday consumers. And now, as part of the Doner Partners Network, the creative agency is able to tap into capabilities from PR to market research to bolster its offering – which is resonating with clients in new business pitches.In this episode, DeMuth talks about his approach to talent, Doner’s new office space in Detroit and his experience working with Bruce Springsteen on a Super Bowl campaign for Jeep. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever. When he took on the role in 2004, Mark Zuckerberg was creating Facebook in his Harvard dorm room. Fast forward to today, and the ad industry is contending with the rise of generative AI, ongoing media fragmentation and ever-changing consumer habits. But for Robertson, the core of the job remains the same: to create iconic ideas that resonate with consumers and drive them to take action. In this episode, Robertson also shares his views on why advertising has been missing a much-needed dose of humor in recent years and gives advice on how to stick with an organization and rise up the ranks in an industry known for job-hopping.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   

Geno Schellenberger, senior communications manager at Havas Chicago, sat on the Campaign US BIG Awards jury last year evaluating the consumer packaged goods, entertainment and experiential/hybrid categories as an early career professional. At the time, he was a communications manager at Havas Chicago, having joined agency life only a few months prior. Evaluating and helping to award some of the best creative work across the sector was one of his formative industry experiences. Now, Schellenberger is responsible for growing the Havas brand, overseeing PR efforts for all Havas Chicago clients and managing internal communications for the agency. No stranger to podcasts, he is also the founder and host of Breaking and Entering, a weekly podcast that helps aspiring advertisers break into the industry and thrive when they get there. He has hosted interviews with advertising professionals including Greg Hahn, founder of Mischief @ No Fixed Address; Seth Gaffney, founder of Preacher; Myra Nussbaum, president of Havas Chicago and Rob Schwartz, chair at TBWA\NY Group. Alison Weissbrot, editor of Campaign US, was also a guest on the show.In this episode, Schellenberger chats about judging the BIG Awards early in his career. He shares what he learned from the experience and the value it has added to his career. He also shares advice for future jurors as well as what he hopes to see from the awards this year. The 2023 Campaign US BIG Awards is now open for entry, and creative agencies, brands and advertising companies are invited to submit their work by August 3, 2023, to be evaluated by a jury of up-and-coming creatives. Listen to this special episode and subscribe to Campaign Chemistry wherever you get your podcasts. Enter the BIG Awards here and come prepared to celebrate the winners at an awards ceremony in New York City on November 15, 2023.

Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions. Still, with growth always comes growing pains — and CTV is no exception. In this episode, Amanda Fell, VP, business operations at Wurl, discusses the current state of streaming, the biggest challenges facing the market and the role AI might play in its future.

It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers. In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients. For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.

New research found that 68% of respondents worry that when companies speak out it is a marketingploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe acompany's history on social values are important. As more and more consumers seek out brands with shared values backed by a commitment to social,political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation.

With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture.

Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette.

At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it. The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools. Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged viewers through their streaming journey. Not only does Roku have the large scale, but also the innovation and creativity brands are looking for to stand out in the crowded streaming era.   As we approach the Cannes Lions International Festival of Creativity Chris Bruss, Head of Roku Brand Studio, discusses how Roku takes brands to the next level on the #1 streaming platform in the US, Canada, and Mexico.

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.  We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

Raahil Chopra, editor of Campaign India, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Gurjit Degun, creativity and culture editor of Campaign in the UK, Maisie McCabe, UK editor of Campaign, and join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecom company Skinny and Colenso BBDO, Auckland for radio and audio—one of two wins for New Zealand. Publicis Groupe won for Working With Cancer for health for good, plus the big theme at many of the talks and sessions has been AI. We are hosting the daily podcast all this week—with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. 

Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.We also speak to Simon Cook, chief executive of Cannes Lions, about  a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

A little over a year ago, Havas merged its creative agency business under the global leadership of Havas Health & You CEO Donna Murphy. Since then, the synergy has allowed access to talent and expertise to flow more seamlessly between the two groups. As CEO of Havas North America and CCO and president of Havas Chicago, respectively, Stephanie Nerlich and Myra Nussbaum are a dynamic female leadership team focused on elevating the next generation of female creative leaders. They discuss multiple programs the agency has created to stop mid-level female talent from dropping out of the industry. Also in this episode, Nerlich and Nussbaum chat about their top contenders for this year’s Cannes Lions and share advice for first-timers on how to navigate the festival. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Independent agency Chemistry has a philosophy that’s all about “blowing shit up.”For clients, this means dissecting a problem to its core and creating something new and unexpected — whatever that might mean for a particular brand or category. President Tim Smith started the agency in 2009 with his creative partner Chris Breen. Since then it has scaled into a full-service agency with offices in Atlanta, Miami, New York and Pittsburgh — and it racked up impressive accolades, including winning silver for independent agency of the year at the Campaign US Agency of the Year Awards.In this episode, Smith talks about why he started the agency, his philosophy around independence and how Chemistry continues to “blow shit up” for clients. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Each spring, ahead of the Cannes Lions festival, a debate crops up in the industry about whether purpose-driven work should dominate industry award shows versus effective commercial work.But for Kwame Taylor-Hayford and Sophie Ozoux, cofounders at purpose-driven creative agency Kin, purpose and effectiveness don’t have to be at odds. The pair launched Kin in 2019 with a commitment to driving long-lasting, impactful brand platforms that drive social change. The agency works with brands including Ben & Jerry’s, Mailchimp and Delta Airlines to do just that. In this episode, Taylor-Hayford and Ozoux chat about how they drive long-lasting purpose work for brands and share their advice for how brands should approach ESG projects — and respond to backlash, if it occurs.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to normalcy, Jenny Lewis, chief marketing officer at The Knot Worldwide faces a new challenge:reaching a younger generation of couples and adapting to a risky economic climate. Joining from Uber, where she served as the head of marketing for the U.S. and Canada, Lewis has used her expertise in scaling two-sided marketplaces to lead marketing, insights and editorial initiatives for The Knot and its 19 global brands across 16 countries. Under her leadership, in a little more than a year, The Knot has experienced an editorial revamp, a marketing reorganization and a renewed focus to integrate vendor and consumer marketing. Soon, The Knot will launch its first integrated marketing campaign in summer 2023. As the wedding industry changes, Lewis has her eye fixed on the new generations of wedding couples and the meaningful ways they want to celebrate. In this episode, she discusses the outlook for the 2023 wedding season and beyond, the new opportunities to reach younger consumers and the unique ways her experience at Uber has applied to a new category. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Sustainable advertising is now a vibrant, active movement. And that’s important because for the first time, success extends far beyond our ecosystem. We’re striving to build a better ad ecosystem to not only improve advertising but also to create a healthy planet and a decarbonised economy. With all this momentum around building a sustainable future, the question we must now answer is evident: can we chart a direct path to how what we do actually impacts emissions reduction in a meaningful way? In this podcast, Anne Coghlan, COO and Co-Founder of Scope3, discusses the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.

The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked teeth.As chief marketing and product officer at Invisalign, it’s Raj Pudipeddi’s job to change that. Since taking on the role, he’s pushed the medtech company into the metaverse, ramped up its work with creators and developed a new brand platform around Invisalign being “drama free” to connect with teens and their parents. In this episode Pudipeddi, who also oversees the Asia-Pacific region for Invisalign, also chats about his formative years as a marketer at Procter & Gamble and the importance of trusting agency relationships.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.This year, his agency, Pereira O’Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O’Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

With the Upfronts season just around the corner Julian Mintz, Roku’s Head of US Brand Sales, takes some time to discuss where current market trends are headed and where advertisers should turn their attention towards this year. As more consumers shift to TV streaming Roku holds a unique position to make brands unmissable in the crowded TV ecosystem. From power on to purchase complete, Roku guides brands through the entire streamer’s journey.

Virtual product placement, enabled by advances in technology, is quickly becoming the future of advertising. With the ability to seamlessly integrate products into content, brands are able to reach consumers in a more subtle yet authentic and impactful way, while content creators can generate revenue and enhance the viewer experience. This interview with the Chief Content Officer of Ryff, Mar Duermeijer, delves into the benefits and possibilities of virtual product placement, applications of artificial intelligence in content, and how Ryff uses AI to repurpose and scale content.  Learn more at ryff.com

Running a portfolio of spirits and alcohol brands requires constant innovation to keep up with consumer taste and purchasing preferences. It’s an area Ed Pilkington, chief marketing and innovation officer at Diageo, knows all about. In addition to constantly staying on the cutting edge of beverage trends, Pilkington leads an ESG framework for Diageo’s portfolio of brands, which include Johnnie Walker, Guinness and Tanqueray. This not only covers DE&I and sustainability, but also responsible drinking. In this episode, Pilkington chats about his career at Diageo and how he manages the portfolio. He also teases upcoming innovations such as a pink tequila and an espresso martini on tap.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

As FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong. After longtime global CEO Carter Murray stepped down last year, North America CEO Tyler Turnbull took his role, while global CCO Susan Credle became chair. The two credit the smoothness of the transition to good succession planning. FCB keeps its creative product fresh by sticking to the fundamentals of creating enduring brands while using data and technology to apply creativity to new places, which it does through its fast-growing FCB/Six practice. In this episode, Turnbull and Credle also talk about the benefits of growing organically with clients through project work and how the agency is attracting and retaining talent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today.He launched the full-service agency from his home city of Fort Worth, Texas, in 2010, getting in on the ground floor with large clients that were looking seriously at investing in digital and e-commerce. After growing slow and steadily for more than a decade, PMG had a pivotal moment when it won Nike’s North American media AOR last July, beating out major agencies for the prize. For Popstefanov, it was a sign the industry had finally caught up with his bet on e-commerce — and proof that independent agencies can compete against big incumbents. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Susie Nam’s career trajectory isn’t the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing the gig, she was a journalist at George magazine and The New York Times, and an urban planner in London. She’s been with Droga5 since the early days, rising up the ranks in her 14-year career there from an account director, to chief operating officer to CEO. Now she’s leading the agency through its integration with Accenture Song, adding the operational rigor to support large clients while maintaining the agency’s misfit culture.In this episode, Nam also chats about her personal experience as a Korean-American female CEO and how that has shaped her approach to talent and DE&I at the agency.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she’s running the creative department as chief creative officer. Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She’s led Goodby’s team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people’s dreams for the Dalí Museum. In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

2022 was a big year for Direct Digital Holdings. The Black-owned programmatic business went public just over a year ago, after years of successive growth. The company includes a buy-side business for mid-market brands and a sell-side business focused on monetizing diverse-owned and targeted publishers. As Direct Digital Holdings has grown, it has aimed to create more programmatic access for underserved publishers who are often disadvantaged on company media plans and blocklists. The business recently published a white paper that proves brands are leaving money on the table by not engaging with diverse audiences where they spend their time. In this episode, Walker also chats about his career as a Black entrepreneur in ad tech and shares his hopes for DE&I efforts in the industry in a worsening economic context.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Roku and DoorDash have recently teamed up to bring on-demand delivery directly to the TV screen. Consumers can now conveniently get their favorite food delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.   Hear from Roku’s manager of revenue strategy and partnerships, Lindsay Pullins; and DoorDash’s GM of ads strategy and platform, Peter Giordano, as they share insight into this first-of-its-kind partnership.  For more information, please visit https://ads.doordash.com and https://advertising.roku.com Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Juan Carlos Ortiz became president and CEO at DDB Latina in 2008 with the vision to unite multicultural marketing across continents through a cultural approach to creativity. Under his leadership, South and Central American marketing efforts were united with Miami, Hispanic North America and Spain. The multi-continental effort hasn’t been without its challenges. Specifically, incorporating nuances between markets under a universal focal point. But Ortiz has faced it head on. To create a universal standard, DDB Latina has developed a creativity benchmark called the “Bullseye system” in which work from local agencies is continuously evaluated and developed by a council of chief creative officers. DDB Latina generated 51% of creative results for the global agency at Cannes in 2021. That number climbed to 59% in 2022. In this episode, Ortiz chats about this strategy and how the approach has flipped DDB Latina’s business. He also shares how the agency is attracting and retaining talent and his predictions for new creative trends. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.Follow us on twitter: @CampaignLiveUS www.campaignlive.com

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Fabrice Beaulieu is chief marketing, sustainability and corporate affairs officer at Reckitt, a unique role that allows him to oversee both marketing and CSR efforts for the CPG giant’s house of brands. Reckitt brought oversight of sustainability under marketing leadership to ensure that it functions as a business priority. The alignment makes it easier for Reckitt’s brands to tell authentic stories about sustainability, rather than expend their resources on greenwashing, Beaulieu says. In this episode, he chats about Reckitt’s sustainability journey and how marketing and ESG can work together to promote real action. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network’s multidisciplinary agencies closer together. With a career path straddling both media and creative agencies, he has the background to do it. The ultimate goal is to put audience planning and data at the heart of what McCann does best: build enduring brands. That involved a restructuring of its leadership team to create dual roles across agencies and at the Worldgroup level to ensure key execs have “hats” in both camps. In this episode, Lee chats about how the network is attracting and retaining the best young creative talent, despite advertising gaining complexity and losing the “simple sexiness” of the Mad Men era. He also shares his favorite advertising moments from Super Bowl LVII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

https://www.essencemediacom.com/ Jill Kelly’s background as a chief marketing officer makes her uniquely positioned to bring the recently merged EssenceMediacom to market as a new brand.Kelly, who was tapped for the role in August, has been working behind the scenes to fine-tune the agency’s combined positioning and branding, which launched in the market on Jan. 31. She talks about an offering where marketers “don’t have to choose” between scaled media buying and precision marketing. In this episode, Kelly also discusses her passion for advocating for diversity as an Asian-American female CEO and how under her leadership, the newly combined EssenceMediacom will push the boundaries on incorporating diversity into business decisions.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

John Hunt is one of the most awarded advertising creatives of all time.In 1983, he cofounded the agency Hunt Lascaris out of South Africa with a goal to put the continent on the creative map. Four decades later, the agency, now part of TBWA, is the most awarded of all time, gaining international fame for politically risky and rebellious work. In this episode, Hunt chats about his career, which included working with Nelson Mandela on his first ANC election campaign. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.  Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other’s work to allow for more perspectives to shape the final product. In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she’s optimistic about 2023, despite the doom and gloom.

Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do, however, they will also realize they can still do much to ensure their brands stay ahead of the curve and top of mind. What can we expect from social media in the next 12 months? It’s among the questions marketers would most love answered. This podcast highlights findings from the Think Forward 2023 report from We Are Social, part of the Plus Company network. During this podcast, We Are Social’s Mobbie Nazir and Devon Vipond – armed with some powerful trends as gleaned from the socially led creative agency’s Think Forward 2023 report – share counsel to help marketers do just that. The duo shares three main takeaways to start – all of them directly tied to search: -People want search to be less precise and more exploratory. (Nazir cites this – “textured discovery” – as her favorite trend.) -There is broad disillusionment with old forms of search -Search is more about curating information, not collecting it When asked to identify her favorite trend, Vipond chooses “expanded identities.” As AR and VR become more prominent on social, she explains, whole new avenues for identity expression open up for everyone. The noteworthiness of this trend is only heightened by this stat shared by Vipond: 60% of Gen-Z feels their online identity is more important that their offline identity.Click here to access We Are Social’s Think Forward 2023 report.

Mark Weinstein joined Hilton to help the iconic hotel chain merge loyalty programs for 19 distinct hotel brands across the globe into one. Fast forward 12 years and he is the chief marketing officer overseeing all of Hilton’s brands, the Hilton Honors loyalty program and its ecosystem of partner agencies, as well as an in-house team.After making its biggest marketing push in six years post-pandemic, Hilton is back in the marketplace adapting to the future of travel. The hotel brand has leaned into wellness trends by partnering with Peloton to put a bike in every room. New digital and touchless experiences for consumers, such as remote check-ins and check-outs, have freed up staff to create the best possible stay for their guests. In this episode, Weinstein chats about Hilton’s evolution and its plans for the future. He also dishes on the brand’s relationship with Paris Hilton, the OG influencer, and what he has learned from her as a marketer.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Campaign US' Alison Weissbrot and Channel Factory's Lauren Douglass chat through CES 2023 and what advertising trends to watch this year. They recap the brands and agencies in attendance, the future of large conventions like CES, and new breakthrough tech. From smart toilets and audible eyeglasses to L'Oreal's new 'Brow Magic' eyebrow printer, there is much to be excited about in tech. #CES2023 

Three years ago, you might have thought of Logitech as a hardware brand selling ’90s-era keyboards and mice for the office. Logitech still sells this hardware, but its tools have become more relevant than ever to the everyday consumer as working from home has become a norm. Global chief marketing officer Najoh Tita-Reid has been at the forefront of this transformation. Having joined the organization prior to the pandemic and being promoted to global CMO in 2021, Tita-Reid has propelled Logitech into a brand at the center of culture and a provider of must-have tools for creators and knowledge workers. In this episode, Tita-Reid chat’s about Logitech’s brand transformation, its work with creators large and small and how the company is building for the future of work. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Bringing creative and media together is the Holy Grail for many agencies, which pull together teams and disciplines to cater to their clients. This can often feel forced — but Gale has seemingly cracked the code. The agency, launched in 2014 in Canada, started with roots in CRM and data and has since expanded to media, creative and PR. The agency recently launched an innovation offering called Advanced Party that aims to work with platforms and publishers on more modern and interesting kinds of storytelling. On this episode of Campaign Chemistry, we kick off 2023 with Gale CEO and president Brad Simms, who chats about how the agency’s full service model works, shares why the agency has business coaches on staff and makes some predictions for the year ahead.Listen and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users. Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketing and more. Having creatives in-house allows teams to work more closely together and marketing efforts to gel more cohesively for the brand. In this episode, Asai chats about how Airbnb makes in-housing work, how the brand is adapting its marketing strategy to post-pandemic travel trends and shares some insights he learned from 15-plus years at Apple.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform. The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, creative and influencer. In this episode of Campaign Chemistry, Neal talks about how the return to live events has impacted Vivid Seats’ business. She also discusses the recent Ticketmaster saga regarding Taylor Swift’s upcoming tour and talks about her previous role at DTC watch brand Shinola. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

As the world’s leading music video network, Vevo is experiencing incredible growth on Connected TV - from expanding its distribution footprint to niche programming to increasing ad investment. In this podcast episode, Vevo’s JP Evangelista talks about the latest TV partnerships, the network’s plans for CTV in 2023, what’s in the works for original Vevo content, and how brands can support emerging artists.

The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US. In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse audiences from their communications. But brands that do so, do so at their peril. Previous recessions have taught us that marketing rewards those who maintain their spend, and that those who stand by their values, support vulnerable communities and invest in meaningful societal and environmental change are rewarded with exceptional growth. At Wavemaker, we believe there’s a better way to grow, that’s why in partnership with Campaign, we’re hosting an exclusive podcast for brands looking to come out of the cost of living crisis stronger than ever.

When Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that have massive implications for communications and business. Code & Theory is at the forefront, from helping advertisers launch their e-commerce businesses to guiding them through the promises and practicalities of Web3. The digital creative agency, which counts one third of its staff as engineers, is also a leader in inclusive design and storytelling. Code & Theory was behind the rebranding of the Washington Commanders, a name developed based on feedback and input from underrepresented members of the fanbase. In this episode, cofounder and executive chairman Dan Gardner and president/CEO Michael Treff talk about how Code & Theory positions itself in a changing digital landscape — and what the advertising industry is still getting wrong when it comes to digital. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

IPG consolidated its health agencies under the IPG Health banner in July 2021, putting longtime FCB Health CEO Dana Maiman at the helm, where she oversees 45 agencies and 6,000 people. Leadership changes are still underway, but the consolidation allows for more holistic focus on client needs and creates more opportunities to invest across a single P&L, she says. Maiman, who has focused on health equity throughout her career, discusses how work such as the Trial for Clinical Equality and Blood Equality, which focus on diversifying clinical trials and allowing gay men to donate blood, respectively, have attracted more diverse talent to IPG Health’s agencies.  In this episode, Maiman also chats about how health and wellness brands are shaking up their media and creative strategies as they invest more heavily in digital, as well as how the healthcare sector might be impacted by economic headwinds. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

When you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May 2021, is on a mission to change that. Milligan joined Morgan Stanley through its acquisition of E-Trade in 2020. Since then, the firm has expanded its portfolio of products and services to cater to a wider range of individuals beyond the uber-wealthy — and Milligan has been working to make that message clear to a broad range of people. In this episode of Campaign Chemistry, Milligan chats about recent campaigns that position the firm at the forefront of DE&I in the sector, including one starring Canadian tennis star Leylah Fernandez and a collaboration with Rebecca Minkoff to redesign a male Wall Street status symbol.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center. Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers. In this episode, Jacobs and Premutico chat about how the agency and its approach to consumer-led creativity has evolved alongside the media landscape and how the creative duo view creativity in a hybrid world.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Steve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor can markedly enhance productivity and collegiality in post-merger integrations, serve as a catalyst for an employee base to not only accept, but embrace, change and play a starring role in attracting and retaining the best and the brightest employees. Listeners will learn skills for building and strengthening rapport and improving leadership skills. Participants won’t be transformed into stand-up comedians, but rather experience an introduction to leadership based on the principles of humor.Peppercomm 

As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways.Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work.In this episode Waters, who was previously at Instagram, Hims & Hers and Lyft, talks about her background as a marketer, the future of freelancing how creative agencies are impacted by new ways of working. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

When Apple released the iOS 14.5 update that limited tracking visibility on its devices, direct-to-consumer brands had to pivot. John Sheldon, chief marketing officer of oral health brand SmileDirectClub, shifted his organization’s focus by embracing less granular metrics, such as engagement, and putting more budget into brand-building channels. Today, SmileDirectClub, which launched in 2014 as a DTC teeth alignment product, has expanded its product line and physical footprint, both at its own retail locations and in Walmart stores across the country. According to Sheldon, the moment to move from disruptor brand to challenger brand has arrived. In this episode, Sheldon also chats about how he operates his social media team like a newsroom and how SmileDirectClub lives up to its brand purpose. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Month. 

Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts. In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling. A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations. In this episode, Cornelious talks about how The Times approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week. The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers. Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet. Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May. Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play. In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable?Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decision to rebrand and remove a Native American woman from its packaging amid a reckoning against racist logos from large consumer brands.Since then she’s coalesced Land O’Lakes various businesses around the brand’s purpose of providing safe, sustainably sourced and nutritious food to American consumers while supporting rural farmers and communities. In this episode Malenshek talks about joining the company shortly after the rebrand and how its navigating economic headwinds by investing in its brand. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products. ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts. As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

When the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown areas, in buildings and malls, suddenly invisible to millions of people. But since then investment in OOH has rebounded as people venture back out into the world. The Out of Home Advertising Association of America (OAAA) released its Q2 revenue report on Thursday projecting double digit growth for the medium in 2022. OOH mainstays are increasing their investments and new advertisers are entering the medium as it becomes more digital and easier to optimize, target audiences and measure success. QR codes and the ability to share on social media are making those investments in the medium more holistic and impactful.  Anna Bager became CEO of the OAAA in late 2019, and has since been evangelizing and driving adoption for the medium. She spoke with Campaign US about OOH’s post-pandemic rebound and how technology is transforming the medium – and making it more valuable for brands. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado. Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the forefront of equity and inclusion, such as Degree’s inclusive deodorant for disabled communities and the agency’s Health4Equity center of excellence, which Alarcon started to track and address inequities in healthcare and pharma. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically. That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups. Smith joins the Campaign Chemistry podcast to discuss her approach to marketing, her view on how purposeful brands can live up to their promises and more. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.   Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.   But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.   Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/  Follow us on twitter: @CampaignLiveUS

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom. Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it’s still work in progress. David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy. In this episode, he dives deep into Google’s proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.

Consumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the company that builds advanced media and technology solutions, Christa Carone hopes to see content providers that are working towards an Advertising-based Video on Demand (AVOD) model think of opportunities to do something innovative with advertising and steer away from high-frequency rate ads with subpar creative experiences. In this episode, we chat with Christa on the ground at Cannes as she shares the company's portfolio of advertising and marketing tech solutions, what consumers look for from an ad experience, and how Infillion is protecting the integrity of value exchange.

TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku Brand Studio, Roku is showing how TV streaming is a canvas for creativity. Join Chris Bruss, Head of Roku Brand Studio from Cannes, as he discusses how Roku can help brands be part of a better TV ad experience.

Disney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising Senior Vice President for Audience Modeling and Data Science Dana MGraw and Samba TV CEO and Co-Founder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today.

Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive. Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year. But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

Grace Francis brings a different perspective to the advertising industry — and that’s a good thing.As a nonbinary and transgender creative person, Grace leads with an inclusive mindset, ensuring that not only are their clients considering diverse perspectives when creating communications and products but that there diverse perspectives in the room behind any campaign. Great ideas can come from anywhere, and inclusive perspectives make the work better. In this episode, Francis, chief creative and design officer at Wongdoody, chats about their journey in the ad industry as a queer executive,  gives their thoughts on how brands can authentically engage in Pride month and shares how the industry can improve when it comes to DE&I. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

The consumer healthcare industry has not historically valued creativity. But Patricia Corsi is on a mission to change that. As global chief marketing, digital and information officer at Bayer Consumer Healthcare, Corsi encourages Bayer’s brand teams and agency partners to push the boundaries on their communications – from creating campaigns that touch on taboo topics to making it easier to purchase over-the-counter products. She will have her eye on such work as jury president of the Health and Wellness Lions in Cannes this year. In this episode, Corsi also discusses her journey from Brazil to becoming a global creative leader at a multinational health conglomerate and shares how she works to elevate more diverse talent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS

In a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more important than ever. Melissa Wildermuth, global creative director at General Mills, knows this well. Instead of leading her team, which spans all of the company’s storied snack brands, with ego and expertise first, she takes a flexible approach that democratizes creativity and allows team members to come up with bold ideas. In this episode, Wildermuth sits down with Campaign US Editor Alison Weissbrot to discuss her leadership style and how it impacts creativity at General Mills and when and how brands can weigh in on societal issues. She also addresses the recent school shooting in Texas and how she is responding with her team.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/

Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

In this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on the future of the media business. Listen and subscribe to Campaign Chemistry wherever you get your podcasts.

Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing. Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country. In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own organization. We also chat about how Miami is becoming a hub for tech and creative talent.Tune into this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.

Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key.In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and how technologies such as 5G and the metaverse are emerging – with Qualcomm's help.Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. Follow us on twitter: @CampaignLiveUS

Fandom might just be the biggest online platform you've never heard of, where millions of people gather each month to discuss and debate their favorite franchises, from Star Wars to Marvel.Chief marketing officer Stephanie Fried joined the company in 2019 to codify the Fandom brand. In addition to spearheading the company's first major branding effort last summer, she leads 70 people across both B2C and B2B marketing focused on making Fandom a go-to destination for both fans and advertisers.Fried shares her plans for Fandom in this episode, including using the platform’s reams of first-party data on fan preferences to fuel relevance both advertisers and movie studios and content creators.Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.Follow us on twitter: @CampaignLiveUS

The advertising industry is back in person – and it feels so good. On Wednesday night, the industry gathered at the Edison Ballroom in New York City to celebrate Campaign US’ 2022 Agency of the Year Awards finalists and winners. As Campaigns most prestigious US awards program, Agency of the Year recognizes exceptional talent and businesses in the creative and media industries working on behalf of brands.   After a night of champagne and celebration, Campaign US Editor Alison Weissbrot sat down to debrief the event with editorial director Steve Barrett. She’s also joined by Kerry McKibbin and Greg Hahn, president and chief creative officer of our 2022 Agency of the Year: Mischief @ No Fixed Address. Tune in now to catch highlights from a fabulous evening, and subscribe to Campaign Chemistry wherever you get your podcasts.   We’ll be back to our regularly scheduled programming next week.  Follow Campaign US on twitter @CampaignLiveUS

Two years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the tired agency approach.Fast forward to today and Known has grown from 190 to 500 employees across creative, engineering and data science, working with clients including Netflix, Amazon and WarnerMedia. Known, which starts every client engagement with a scientific approach, also has a unique approach to creativity and is behind Netflix documentaries like Countdown: Inspiration 4 Mission to Space and 'Jeen-yuhs,' a documentary about Kanye west.Known President Martin chatted with Campaign us about how Known's approach is resonating in the market. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.

Horizon Media has just reopened its doors to staff after yet another COVID-19 shutdown, and is ready to get people back into the office on a hybrid schedule. As CEO Bill Koenigsberg puts it, you can't compete with rolling out of bed in your pajamas, but people do miss being together.Koenigsberg is at the helm of Horizon as it navigates a complex and shifting media landscape for clients — from the end of cookies, to the rise of the metaverse, to all things shoppable commerce. These changes are informing the agency's strategy, from its data platform blu to upfront negotiations.In this episode, Koenigsberg also talks about how Horizon is helping clients navigate the crisis in Ukraine and where he sees growth coming from in 2022. Listen here now, and subscribe to Campaign Chemistry wherever you listen to podcasts. 

Last year, Klarna made its big debut in the U.S. market in the most American way possible: during the Super Bowl. Since then, it’s been steadily growing its presence here, most recently rolling out a physical card and inking a partnership with the Chicago Bulls.For chief marketing officer David Sandstrom, Klarna has an opportunity to become a super shopping app, where content, commerce and influencer marketing coalesce. But there’s heady competition to become a “super app,” not the least of which is from major social media platforms like TikTok and Instagram with massive user vases.  As Klarna grows, Sandstrom’s challenge is to keep its edgy, rule-breaking brand fresh while scaling it to meet a global opportunity. In this episode, Sandstrom also talks about Klarna’s relationship with agencies and why it’s so hard to infuse the same creative caliber that goes into a 60-second spot into a CRM campaign.Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

It's been a tough week for Spotify.The streaming audio company has been roiled in controversy over star podcaster Joe Rogan, who sparked a backlash from musicians and artists after spreading health misinformation and using racial slurs on his podcast. After refusing to cut ties with the podcaster, who Spotify has a $100 million exclusive licensing deal with, Spotify removed a few particularly egregious episodes and committed more money to advancing creators of color.Where does this leave Spotify's advertisers? As the face of B2B marketing, Malik has been addressing advertiser concerns over content moderation and brand safety as the story continues to develop.Also on this podcast, Malik talks about Spotify's breadth of offerings for brands across music and podcasts, and makes the case for why B2B advertising can be fun. Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

Brands are still not investing enough against fast-growing multicultural audiences.That’s the view of Isaac Mizrahi, co-president and COO of multicultural ad agency Alma.  Mizrahi started his career client-side in Brazil at brands including Coca-Cola and T-Mobile, giving him a first hand account of the road blocks to fully embracing multicultural marketing from the inside. Now, as an agency leader, he advocates for his clients to allocate appropriate budgets to the hispanic audience, which is quickly growing to become a dominant US demographic.In this episode, Mizrahi chats about the opportunity with the Hispanic audience, what brands are missing and which brands are getting it right. Tune into this episode here now, and subscribe to Campaign Chemistry wherever you listen to podcasts. 

Pancho Cassis joined David in 2019 as global chief creative officer, just months before the world went into lockdown. That left him building and managing teams as far away as Miami and Brazil from his home in Madrid.But the team delivered great work, including Budweiser's infamous decision to sit out the Super Bowl after decades of sponsorship and Burger King's award-sweeping Stevenage challenge. Consistency has been the key to success for David, as its nine-year relationship with Burger King has proven through its numerous accolades.Cassis also chats about where he's looking for talent in a tight market and how creative agencies have an opportunity to be strategic business partners to brands. And he gives a hint at David’s upcoming Super Bowl ads. Tune in here now and subscribe to Campaign Chemistry wherever you listen to podcasts.

Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.

Not many people in adland stay at the same agency for two years, let alone two decades.Marco Scognamiglio, global CEO of Omnicom direct marketing agency RAPP, is defying that stereotype. Having joined the agency in 1999 as a client director, he’s worked his way up to the top — and watched the importance of CRM and one-to-one consumer relationships skyrocket to the top of marketers’ agendas. As the space evolves, so does the state of talent in the ad industry. Scognamiglio chats about how RAPP is attracting and retaining talent amid The Great Recession, and discusses how he’s leading through ongoing uncertainty regarding the pandemic. Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

Interacting on Twitter is all about tapping into communities already thriving on the platform. For Alex Josephson, head of Twitter Next, the platform’s brand strategy team, helping brands identify conversations where they can authentically participate is a daily focus.In this podcast episode, Josephson talks about how brand engagement on Twitter has evolved — and skyrocketed — over the past decade, as communities grow stronger and brands learn how to speak with their audiences vs. at them. He dives into how brands are embracing new features on Twitter, such as social audio, and how they can save themselves from falling into a sea of homogeneity that’s emerging among advertisers on the platform. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts. 

It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since then, Media.Monks has merged with 24 companies across digital, content and data.Media.Monks Co-founder Wesley ter Haar is at the helm of making the integrated model work for clients at scale. Media.Monks employs more than 6,000 people in 31 countries under a single P&L. He's also got his sights set on the future of creativity (Metaverse, anyone?) and hiring more "makers" to Media.Monks' creative teams.Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts!

Mark Penn, CEO of Stagwell Group, completed the long-awaited merger between his company and MDC Partners in August, and has since hit the ground running building its leadership team and structure. The holding company, with its eyes on the Big Six, has assembled networks that help agencies work collaboratively across P&Ls to deliver integrated services for clients. It has its sights set on international expansion through an affiliate program, and is working toward the holy grail of bringing creativity and technology together for clients.In this episode, Penn chats with Campaign US Editor Alison Weissbrot about what Stagwell has accomplished in its first few months as a combined company, how the group is attracting and retaining talent in a tight labor market and what's next on the road map for 2022. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.

Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media.In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid and virtual workplace.Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts. 

Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's in-house content studio. The studio spans across the brand teams at PepsiCo’s North American beverage portfolio as well as external agencies with an eye toward elevating creativity within PepsiCo’s marketing.Polly and Arbetter chat about the ins and outs of running an in-house content studio at a major corporation, how the organization is working with the entertainment industry on long-form films and how PepsiCo tests and learns emerging creative opportunities on new media formats and channels.Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.

Angela Zepeda, CMO of Hyundai, and Paul Woolmington, CEO of Canvas Worldwide are a unique client agency pair.Hyundai and Canvas have been working together since 2016, when Canvas was created as a joint venture between Horizon Media and Innocean, Hyundai's creative agency, to service the auto brand's account. Canvas operates independently, but the relationship enables longevity and allows close collaboration between creative and media, while allowing Canvas to gain outside expertise and attract the best talent.Zepeda and Woolmington join this episode of Campaign Chemistry to discuss how Hyundai, a challenger brand in the US, is experimenting with new media channels and integrations as consumer media habits shift, how the pair are using media in interesting ways as the process of car buying shifts and what makes a successful and long-lasting client-agency relationship.Listen now and subscribe to Campaign Chemistry wherever you get your podcasts! 

VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising years ago. VMLY&R is positioning itself at the intersection of commerce and creativity, as social media, influencers and content become part of the commerce journey.Kaminkow also discusses VMLY&R's hunt for talent that's diverse in both background and skill sets, the growing trend of job pluralism and how the agency is helping clients navigate supply chain issues leading up to the holiday season.Listen here now, and subscribe to Campaign Chemistry wherever you get your podcasts!

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.   

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.   

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.   

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.