How many people in or outside your organization can tell the story of what you stand for, the value you offer and the transformation you create in people’s lives? This podcast will show you the easy way to create compelling stories to market products and services, influence people and lead teams. If you want to master your message so you can turn followers into devoted fans, this show is for you.
Brand Stories that Stand Out with Melissa Zehner
Content marketing expert Melissa Zehner shares insights on leveraging your unique voice in a crowded digital landscape where everyone often sounds the same. Discover the key elements to elevate your content strategy, stand out from the crowd, and tell that a story that's both straightforward and undeniably powerful.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
12/21/2023 • 23 minutes, 19 seconds
Building Community and Trust with Ariel Belgrave
Ariel Belgrave, CEO of Gym Hooky and a vibrant force in the realm of wellness and inclusive workspaces, shares a masterclass in leveraging personal narratives to build a relatable brand and foster a thriving community. Her work has been featured in major media outlets including The Today Show, NBC, and Women's Health Magazine.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
12/19/2023 • 31 minutes, 24 seconds
Storytelling for Lead Generation with David Kirkdorffer
Marketing expert David Kirkdorffer shares key storytelling strategies to create sales opportunities and expedite conversions. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
8/11/2023 • 19 minutes, 32 seconds
The Power of Connection: How Storytelling Enhances Leadership, Growth, and Expansion with Laura Nespoli
Strategic Storyteller Laura Nespoli reveals how storytelling boosts understanding, triggers brain chemicals tied to memory and empathy, and reshapes social issue narratives, which fuels employee engagement and fortifies customer connections.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
7/14/2023 • 25 minutes, 18 seconds
Building Community Through Conversation with Deborah Pardes
On this episode of Business Storytelling Made Easy, we explore the power of personal transformation stories and their impact on communication. Special guest Deborah Pardes, Vice President of Stories and Voices at Swell Audio, discusses:The balance between being authentic and inclusive How sharing vulnerabilities can help build common ground and trust amongst peersThe primal power of voice and the need to slow down and build a culture of conversationAre you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
5/22/2023 • 28 minutes, 51 seconds
Building an Innovation Culture with Brady Cohen
Vice President of Marketing Brady Cohen shares how to effectively use storytelling to propel your innovative ideas forward and gain the necessary buy-in. Plus, he sheds light on the latest advances revolutionizing the marketing industry and creating unprecedented efficiencies for marketers. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
4/25/2023 • 22 minutes, 48 seconds
The Power of Vulnerability with Salome Laloum
Communications consultant Salome Laloum shares about the power of vulnerability as a premier marketing and leadership skill to attract buyers, build connection and make the sale.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
4/10/2023 • 23 minutes, 54 seconds
Storytelling Tips and Tricks with Charles Alexander
Charles Alexander, co-founder of The Black Bread Company, shares how storytelling helped propel the business to $51 million in less than a year. Plus, he reveals tried and true strategies every effective communicator must master. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
3/29/2023 • 29 minutes, 40 seconds
Storytelling Strategies for Social Media with Jourdan Guyton
Social media content expert Jourdan Guyton explains how to leverage social media to craft stories that build trust, create loyalty, maximize impact and boost revenue.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
3/20/2023 • 27 minutes, 42 seconds
Can ChatGPT Make You a Better Storyteller?
Business leaders are using ChatGPT for a variety of reasons, including copywriting and content creation, but can this new tool make you a better storyteller? Kelly explores the pros and cons.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
2/27/2023 • 25 minutes, 29 seconds
5 Black-Owned Brands with Stellar Stories
Kelly highlights 5 black-owned brands leveraging storytelling to gain visibility, maximize impact and increase revenue.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
2/13/2023 • 23 minutes, 15 seconds
7 Ways to Boost Your Employer Brand Strategy with Storytelling
Employees and job seekers alike want to be part of an organization they're proud to support. Here are 7 ways to build your employer brand with a compelling story.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
1/30/2023 • 21 minutes, 12 seconds
Storytelling Through Podcasting with Jonathan Jones
Podcasting expert Jonathan Jones shares strategies to position and promote your podcast to establish authority, gain visibility and attract leads.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
1/9/2023 • 28 minutes, 45 seconds
2022 in Review: 5 Lessons From My Life Story
If you want to be a better storyteller, pay attention to the lessons from your own life story. Here are 5 lessons life taught me in 2022.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
12/19/2022 • 20 minutes, 45 seconds
Storytelling for Visionary Leaders with Kevin James
Storytelling is a highly effective strategy to build momentum, get buy-in and build awareness for your big vision and breakthrough ideas. In this episode, Kevin James of New Community Bible Fellowship shows us how.What you'll hear:Why ongoing research about your audience’s mindset and psychology is critical to effective storytellingWhy stories are better than facts and figures for getting buy-inHow to capture your audience's imagination and earn the right for them to listen to you in 3 minutes or lessHow to stay relevant over time while remaining true to your core valuesHow to leverage your story to recruit and retain the right team membersAre you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
12/5/2022 • 31 minutes, 15 seconds
How to Tell a $5 Million Story with Dan Gregory
Are you leveraging storytelling as part of your content marketing and fundraising strategies? In episode 68 of the Business Storytelling Made Easy Podcast, marketing and sales expert Dan Gregory shares how he raised $5 million simply by telling his story.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
11/21/2022 • 28 minutes, 49 seconds
Do You Need a Brand Story Overhaul?
Brand stories are proven to help brands become more memorable, influential and profitable, but only if they're told correctly. In this episode, you'll learn 10 reasons your brand story might need an overhaul.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
11/7/2022 • 21 minutes, 37 seconds
Storytelling Secrets for Digital Marketing with Kayla Dawn Gladney
Digital marketing expert Kayla Dawn Gladney shares how to raise your profile and increase your impact online with storytelling. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
9/5/2022 • 23 minutes, 37 seconds
3 Ways to Find the Story in Your Product Launch
In this episode, you'll learn three ways to integrate storytelling into your product development and launch process to spark creativity, make copywriting easier and get your internal teams on the same page.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
8/15/2022 • 24 minutes, 9 seconds
How to Recruit and Retain Top Talent with Storytelling
Storytelling and Communications Expert Shereese Floyd shares how companies can infuse storytelling into their hiring and onboarding processes and create a culture that attracts and engages the best talent.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
8/1/2022 • 25 minutes, 41 seconds
5 Storytelling Trends Marketing Leaders Should Know About
Here are 5 storytelling trends for marketers to consider latching onto to gain brand awareness and establish product differentiation.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
7/18/2022 • 20 minutes, 35 seconds
How to Handle Bad Press on Social Media
What happens when someone has an unfavorable experience with your brand and takes to social media to tell their story? In this episode, I share 4 ways to mitigate damage to your brand's reputation and use the story to your advantage. Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
7/4/2022 • 19 minutes, 2 seconds
The 7 Types of Storytellers
What type of storyteller are you? Listen in and find out your storytelling type to become a more compelling, captivating storyteller for keynotes, workshops and presentations.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
6/20/2022 • 22 minutes, 23 seconds
Selling with Storytelling with Cheryl Parks
Sales Growth Coach Cheryl Parks discusses the power of storytelling to build relationships and generate new business revenue.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
6/6/2022 • 25 minutes, 30 seconds
Storytelling Techniques for Luxury Brands
A cohesive, compelling brand story is critical to the success of a luxury brand. In this episode, I share three ways you can demonstrate value and create loyalty at premium price points with storytelling.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
5/16/2022 • 22 minutes, 14 seconds
5 Lessons I Learned About Storytelling from TEDx
Here are five aha moments I had about storytelling from my TEDx experience that will help you create and deliver more compelling stories.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
5/2/2022 • 26 minutes, 28 seconds
5 Storytelling Fails Marketers Miss
Avoid these five common pitfalls to make your next storytelling effort a success.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
4/18/2022 • 28 minutes, 24 seconds
3 Ingredients Every Great Story Needs
Learn the three key components every story needs to influence mindsets and shift behavior.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
4/4/2022 • 20 minutes, 27 seconds
Tell Better Stories Through Market Research with Greg Crouse
Market research expert Greg Crouse shares trends and best practices for utilizing research to aid in marketing and product development.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
3/21/2022 • 26 minutes, 59 seconds
Make It Personal: Building Connection Through Story with Doug Conant
Former Fortune 500 CEO Doug Conant shares about the value of storytelling to communicate your brand identity, connect with consumers in a personal way and build credibility as a leader.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
3/7/2022 • 36 minutes, 30 seconds
3 Stories Every Business Should Tell
In this episode, Kelly discusses 3 of the most impactful story types and shares tips, strategies and examples for telling each.Are you a forward-thinking corporate leader looking to leverage the power of story to grow profits, boost awareness and maximize impact? KDP Co. would love to serve you! We offer workshops and consulting services that teach brands how to define and communicate their brand story. Connect with me!--> LinkedIn: https://www.linkedin.com/in/kellydparker/--> Website: https://www.kellydparker.com/
