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Business Made Simple with Donald Miller Profile

Business Made Simple with Donald Miller

English, Financial News, 1 seasons, 433 episodes, 3 days 4 hours 2 minutes
About
If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen. Don and the StoryBrand team are the world's leading experts in harnessing the 2,000 year-old proven power of story formulas to get people talking about your brand. Get your message out, grow your company, stand out in the marketplace, and have a blast doing it! Past guests: Seth Godin, Patrick Lencioni, Daymond John, Rachel Hollis, Ken Blanchard, Mel Robbins, Dave Ramsey, Scott Hamilton, Auntie Anne, Charles Duhigg, Daniel Pink, Blake Mycoskie (TOMS), Chris Anderson (TED), and so many others.
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Coach Builder Part 3—How to Build A Client List from Scratch

Do you dream of launching a successful coaching business but find yourself paralyzed by the question: "Where will my clients come from?" Tackling this fear is a critical turning point that can either propel you forward or leave you questioning your goals, making what should be an exciting career shift seem overwhelming. Countless would-be coaches find themselves hesitating, torn between making the leap or staying put. So how can you make sure your client pipeline is always full?   In the 3rd episode of our Coach Builder limited series, host Donald Miller offers some much-needed guidance for those lost in the maze of client acquisition and management. Based on frameworks in his new book Coach Builder, Don shows you a simple yet effective system to create and manage a list of possible clients. You’ll get practical advice on how to organize a database of people who might be interested in your coaching services and turn them into paying customers. Listen in and get actiona
20/02/202427 minutes 39 seconds
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#162: How to Tackle the Fear of Public Speaking and Grow Your Business

Public speaking is a top fear for a lot of people. Whether it's the panic that sets in at the thought of everyone looking at you, relentless rehearsing without ever feeling ready, or the hesitation to hit 'post' on a social media video after countless takes, the struggle with public speaking anxiety is real and it’s pervasive. Yet being able to give a good talk can be enormously valuable, especially in the world of business. So how do you overcome this fear and become a confident speaker?   In today’s episode, host Donald Miller and special guest Colin Boyd, creator of Sell from Stage Academy and host of the Expert Edge podcast, discuss the art of communicating well and the secrets to delivering compelling presentations. Colin is here to show that with the right guidance, anyone can excel at speaking, whether it’s for work, creating content on social media, or just everyday conversations. You’ll learn how to organize a speech, connect with your audience, and tell stori
19/02/202433 minutes 53 seconds
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Coach Builder Part 2—Why Every Coach Should Create a Menu of Products to Grow Their Business

Taking the leap from a stable career to start a coaching business is a monumental decision that can be fraught with uncertainty. The biggest hurdle is usually the fear of financial instability. This worry keeps thousands of potential coaches on the sidelines, trapped in careers that don't fulfill their passion or potential. So how do you navigate the career transition without compromising your ability to provide for yourself and your loved ones?    In the second part of our Coach Builder limited series, host Donald Miller dives into the essential first step for anyone looking to start or grow their coaching business. He explores the concept of creating a "menu of products" – a strategic approach to offering your coaching services in a way that addresses specific client needs and problems. By breaking down the process of product creation, from identifying client problems to developing targeted solutions, Don gives you a blueprint to build a profitable coaching business
13/02/202426 minutes 6 seconds
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161: What You Should Put in a Job Description to Get the Perfect Hire

Creating a job description that gets the right people interested is not as easy as it might sound. It's even more challenging when it's your first time hiring or when you're adding more people to your team. The key is to strike the right balance of talking about what skills they need and also what problems they might encounter on the job. So how do you write a job description that accurately explains what you’re looking for and also talks about the challenges that might come up?    Today, host Donald Miller and producer Bobby Richards take your questions around the process of how to hire, conduct interviews, and write job descriptions. Donald offers a valuable look into the hiring process, emphasizing the importance of considering both the positive attributes and the potential drawbacks of candidates. You’ll learn why it’s important to be self-aware as a leader, how to avoid hiring disasters, and how to find people who fit well with your business and your way of managi
12/02/202429 minutes 5 seconds
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Coach Builder Part 1—How to Pivot Your Career Into A Profitable Coaching Business

How can you make money from your expertise and become known as a coach? It's a big question for many who have significant experience in their field and want to switch to coaching or consulting. Potential coaches grapple with the fear of leaving behind a secure job for the “unpredictable” world of coaching, questioning whether their knowledge is marketable and if they can truly make a living out of their passion. They often struggle to get started because they’re stuck wondering: how do I pivot my career and reinvent myself as a coach?    In the first episode of Coach Builder, a limited series by Business Made Simple, host Donald Miller shares success stories of real people who were doing well in their career, decided to transition into coaching, and absolutely crushed it. And this path is possible for almost anyone. Don offers real-world insight to help future coaches see the incredible potential to use what they know to make a great living and create a life they love.
06/02/202418 minutes 50 seconds
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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)

Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the insights and solutions you already know and take for granted. Your everyday skills and knowledge, the things you do so naturally, could be the exact answers someone else is searching for. So how can you turn who you are and what you do into a personal brand that attracts the right kind of attention?    In this episode, Donald Miller sits down with personal branding expert and co-founder of Brand Builders Group, Rory Vaden, to explore what it means to create a strong personal brand. Rory has helped thousands of people create brands that truly represent them, and now he's here to help you and answer listener questions. You’ll get expert insight on why
05/02/202430 minutes 17 seconds
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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!    Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. In this preview of an upcoming episode, Don breaks down the very first step you need to take to start this journey.   If you're ready to put an end to feeling undervalued at work and embark down the path to becoming a successful coach, don't miss the upcoming Coach Bui
30/01/20244 minutes 27 seconds
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#159: Stop the Revolving Door! The Secret to Finding and Keeping Great Employees

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Do you feel stuck in a loop of hiring people only to see them leave? The secret to breaking this cycle isn't just about who you hire—it's about how you help them work together in a way that pushes the company forward. Every business leader dreams of assembling a team that feels less like hired hands and more like dedicated partners in the company's mission. So how do you create and maintain a
29/01/202419 minutes 46 seconds
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Turn Your Expertise Into a Thriving Coaching Business—New Limited Series Coming February 6!

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!   Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business.   If you're ready to put an end to feeling undervalued at work and embark on the journey to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tu
23/01/20243 minutes 43 seconds
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#158: Mike Michalowicz—How to Build and Lead an Unstoppable Team

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   It’s not easy to build and manage diverse and productive teams. First, you’ve got to find the right people with the right mix of skills, then you’ve got to retain them over the long-term. Oh, and don’t forget about creating the kind of workplace culture where everyone can thrive! The anxiety and uncertainty surrounding team building can slow the growth and success of any business. So what are
22/01/202428 minutes 5 seconds
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#157: How to Stop Thinking Like a Victim and Become Your Own Hero

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Many people feel stuck in their situation, often thinking they're victims of their circumstances. This mindset can make you feel like a loser because your motivation plummets and hopelessness tends to set in. As a result, it becomes hard to accomplish what you want in life. Not being able to move past this frustration and have a fulfilling life is an all-too-common problem. So how c
15/01/202425 minutes 19 seconds
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#156: Will Guidara Returns—Is Hospitality the Ultimate Competitive Advantage?

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Business owners often find it hard to balance profitability with genuine customer care. If you’re too focused on getting things done quickly and making money, personal connections and customer service can often take a backseat. In a marketplace where business is often driven by the bottom line, how can you stand out by prioritizing relationships and exceptional customer service? </p
08/01/202434 minutes 15 seconds
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#155: Alex Hormozi—Facing Economic Uncertainty Head-On (REPLAY)

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   With inflation and interest rates hitting recent highs, fears of a recession have been mounting around the U.S. For small business owners, the threat of an economic downturn can be terrifying. But it’s important to recognize that recessions aren’t rare events—they happen roughly every 5 to 10 years. That's why it’s crucial for businesses to be equipped with strategies for these toug
01/01/202433 minutes 19 seconds
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#154: Debunking the Myth of “Work-Life Balance” (REPLAY)

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   The concept of “work-life balance” often feels impossible, especially for business owners who can’t seem to switch off from work. Many people struggle to balance their job with their personal life, missing out on family events or relaxing downtime because of work demands. Constant stress and long work hours can have serious effects on your mental and physical health. They can lead t
25/12/202315 minutes 18 seconds
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#153: When the Going Gets Tough—How to Be Resilient in Business and Life

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Life isn’t always fair. As business owners, we all face tough times, complicated situations, and people who make our journey even more challenging. These problems can make us feel stuck, unsure of how to move forward in our personal and professional lives. So what’s the best way to face hard situations head on and come out unscathed?   In today’s episode, join
18/12/202335 minutes 13 seconds
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#152: AI Is Here to Stay—Here’s What Business Owners Need to Do Now

Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Artificial intelligence is here to stay and understanding how to use it is becoming non-negotiable. But many business owners and entrepreneurs are still figuring out how to make the most of tools like ChatGPT. In the meantime, they’re missing out on the multitude of benefits these technologies can bring, like generating new product ideas or making their work 10x easier. So how
11/12/202326 minutes 31 seconds
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#151: Ask Amy Porterfield: Your Online Marketing Questions Answered

Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.   --   Many aspiring entrepreneurs find it hard to make the leap into the online business world. They see the potential in online courses or coaching but struggle with making good content, getting people interested, and selling their products and services. This often leads to a lot of hesitation and confusion that keeps would-be entrepreneurs stuck in jobs they hate for way too long.
04/12/202328 minutes 33 seconds
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#150: How to Streamline Your Social Media Use for Better Focus and Productivity

It’s our best Black Friday Deal ever! Get $100 off Business Made Simple when you sign up now at BusinessMadeSimple.com/BlackFriday. Join thousands of successful business owners who’ve used the 6-step plan to grow their small business. Visit BusinessMadeSimple.com/BlackFriday. to learn more and take advantage of our best offer of the year!   --   Everyone has a love-hate relationship with social media these days. It’s great for staying in touch and laughing at cute pets, but it can also be a source of distraction and disconnection, especially in your personal life. Many find it hard to manage their time on social media, which can get in the way of real-world responsibilities. So, how can you enjoy social media without it taking over
27/11/202319 minutes 28 seconds
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#149: Tim Arnold—How to Lead Your Dream Team

It’s our best Black Friday Deal ever! Get $100 off Business Made Simple when you sign up now at BusinessMadeSimple.com/BlackFriday. Join thousands of successful business owners who’ve used the 6-step plan to grow their small business. Visit BusinessMadeSimple.com/BlackFriday. to learn more and take advantage of our best offer of the year!   --   Are you struggling to get your team to click? In the world of work, getting everyone on the same page can feel like herding cats. Misunderstandings, conflicting ideas, and just not seeing eye-to-eye can turn your dream team into a group that barely gets things done. In an era where teamwork is the key to success, finding a way to make all these different pieces fit together is a puzzle many
20/11/202332 minutes 12 seconds
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EXCLUSIVE EVENT - 5 Coaching Tactics Used By the Most Effective Business Coaches

Exciting news alert! To get results for your clients as a coach, delivering value in your coaching sessions is key. That’s why Donald Miller is hosting an exclusive livestream event this Friday (November 17, 2023) walking you through exactly how to do that no matter if you’re an aspiring or established coach. AND you can join us for this game-changing event for FREE! Just follow these three easy steps:   Pre-order Don's new book, Coach Builder Submit your receipt number at CoachBuilderBook.com/Podcast Automatically secure your spot for the November 17th event   Don’t miss out on this chance to join Don and learn how you can elevate your coaching game before the end of the year. Just pre-order Coach Builder before the November 17 event, submit your receipt number at <em data-stringify-type="ita
13/11/20231 minute 24 seconds
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#148: Jen Gottlieb—How to Build a Media Presence that Lasts

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career!    --   Feeling invisible in the bustling marketplace? You're not alone. Many brands and businesses hustle hard but still stay hidden in the shadows of their flashier competitors. It's tough to get the world to take notice, and even tougher to figure out where to start. If you're tired of watching from the sidelines and ready to step into the spotlight so you can transform your reach and reputation, this is the episode for you.   Today, dive in with guest host Dr. J.J. Pete
13/11/202330 minutes 33 seconds
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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career!    --   Professionals often find themselves in situations where they need to negotiate, whether it's closing a deal, discussing salaries, or resolving conflicts. But many struggle to understand what it takes to be a good negotiator. They get caught up in demands rather than understanding real needs — often leaving a lot of value on the table. So how can you become a better negotiator who creates win-win scenarios?   In today’s episode, Donald Miller is joined by John Lowry,
06/11/202338 minutes 25 seconds
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#146: How to Escape a Corporate Zombie Apocalypse! (Halloween Special)

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career!    --   Even though it's the Halloween season, for many of you, the real horror is being trapped in a job that drains the life out of them, a corporate world filled with the ‘living dead’ – monotonous routines, unending meetings, and a lack of fulfillment. It’s a corporate zombie apocalypse where passion and creativity are often buried, and every day is a struggle to survive. But there’s hope!   In this Halloween special of Business Made Simple, Donald Miller and Dr. J.J. P
30/10/202330 minutes 10 seconds
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#145: Your Website Probably Stinks—Here’s How to Fix It!

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating engine?   In today’s episode, host Donald Miller is joined by J.J. Peterson, Head of StoryBrand and co-host of the Marketing Made Simple Podcast, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Tune in and learn how to turn your website into a lean, mean sales machine! Get free access to The Ultimate Website Template at <a href= "http://businessmadesimple.com/website" target="_blank" rel= "noopener" data-link-card=
23/10/202328 minutes 49 seconds
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#144: How to Scale Your Service-Based Business Without Hiring

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    --   Service providers, like photographers, writers, or designers, often hit a revenue cap, limited by the hours they can work. Breaking through the revenue ceiling can be a challenge when your business relies heavily on your personal time and effort. So how can you scale your business and increase your revenue without working more hours? Is this even possible without making an expensive hire?   In today’s episode, Donald Miller sits down with Tyler Core, owner of <a href="h
16/10/202328 minutes 36 seconds
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#143: How to Escape the Hourly Rate Trap as a Coach

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately!    --   It's a common struggle for coaches—being tethered to an hourly rate, feeling undervalued, and unable to scale their business. The traditional model of trading time for money limits income potential and growth. So how do you transform your expertise into a sustainable, profitable business without being confined by the clock?   In today's episode, host Donald Miller shares a new perspective pulled right out of his newest book, Coach Builder, offering coaches a lifeli
09/10/202332 minutes 52 seconds
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#142: Marlee Joseph—The Secret to Making Better Marketing Decisions

When it comes to marketing, it’s easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She’s mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.     In today’s episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You’ll discover how Marlee’s strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: <a href= "https://businessmadesimple.co
02/10/202318 minutes 46 seconds
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#141: How to Unleash Your Instagram Potential & Build a Personal Platform

In an age ruled by social media, entrepreneurs are discovering the power of crafting a personal platform to catapult themselves (and their products) into the limelight. But forget about trendy dances and silly reels – it's all about honing in on the problem you solve.   In today’s episode, Donald Miller shares five underrated tactics for creating your personal platform on Instagram. Learn how to become the voice for those facing the same challenges, master the art of crafting memorable sound bites, and truly embody your message. If you've been looking for a roadmap to start building your personal platform, this episode is for you!   --   FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR Y
25/09/202317 minutes 50 seconds
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#140: How to Provide Health Benefits to Your Employees Without Breaking the Bank

As your business grows and you begin to hire more employees, this inevitable question comes up: “do you provide healthcare benefits?” And how you answer that question could be the difference between hiring top talent and settling for a less qualified candidate. But where in the world do you start when most healthcare packages seem too expensive and the insurance industry is so confusing?   In today’s episode, Donald Miller talks with Austin Lehman, CEO of Remodel Health, a company revolutionizing the way health benefits are delivered to employees. Austin breaks down the complex topic of employer-sponsored health insurance and shows you how you can get started for only $125/month per employee. Tune in now to learn how you can take great care of your employees and increase that care as your business (and team) grows!   Go to TruthInHealthInsurance.com to get clarity around the health insurance
18/09/202326 minutes 17 seconds
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#139: Kristi Herold—The Importance of Having More Fun at Work

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Most organizations w
11/09/202323 minutes 30 seconds
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#138: How to Become a Business Consultant

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!   Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey.    *See terms and conditions at businessmadesimple.com/terms.   --   Many business profes
04/09/202320 minutes 7 seconds
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#137: Could You Turn Your Hobby Into a Career By Teaching Others?

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!       Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take th
28/08/202332 minutes 39 seconds
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#136: Rory Clark—A New Way to Approach Your Sales Conversations

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We’re always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you’ve loved and what you want to hear more of so we can make future episodes even better!     Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you’ll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMade
21/08/202333 minutes 28 seconds
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Challenge #10 – Join Small Business Flight School

Congratulations! It’s the last day of the Double Your Revenue Challenge. You’ve done nine things over the past two weeks to help you grow your revenue. What you’ve just experienced is a little taste of what it feels like to implement a business growth plan at an aggressive pace. If you want that kind of business growth plan… but on steroids… Small Business Flight School is for you.   Small Business Flight School is a comprehensive growth program for small businesses who want to scale revenue quickly. Join now at BusinessMadeSimple.com/Double and get access to a video training series that will help you optimize each key part of your business: Leadership, Marketing, Sales, Products, Operations, and Cash Flow. You also get access to weekly business coaching through our Q&A calls with Business Made Simple experts so you never have to wonder what you should be
18/08/20238 minutes 36 seconds
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Challenge #9 – Put Yourself on a Salary

Many business owners treat their business finances like their own personal bank account. They think they’re being frugal by only taking what they “need” – but it’s actually a sloppy way to manage both business and personal finances.    It’s Day 9 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to put yourself on a consistent salary. Just like you’d pay an employee or contractor a fixed rate, Don recommends treating yourself the same way. Determine the amount of money you’re going to pay yourself – and then live within those means! The result? Better financial discipline, enough money to pay business taxes and expenses, and more motivation to increase overall revenue. Tune in now!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge</a
17/08/20236 minutes 22 seconds
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Challenge #8 – Work on The Right Things

Many small business owners and their teams spin their wheels when it comes to productivity. It feels like everyone is doing a ton of work – and you probably are! But since your effort is going in so many directions, your business isn’t gaining meaningful traction. That’s exactly why setting a limited number of priorities – and touching base on them weekly – is so important.    It’s Day 8 of the Double Your Revenue Challenge, and today is all about productivity! Donald Miller teaches you how to increase your productivity not by working more – but by working on the right things. If you and your team would only set and follow through on strategic priorities, you’d not only get more done – you’d actually make a whole lot more revenue. Tune in now to learn how!   Take action and download the Double Your Revenue Challenge checklist at
16/08/20236 minutes 54 seconds
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Challenge #7 – Stop “Selling” and Start Talking About The Customer’s Problems

Most people feel like they have to put on their “sales hat” in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn’t feel like “selling” at all?   It’s Day 7 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you’ll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you’ll sell more. Tune in now to learn how!   Take action and download the Double Your Revenue Challenge checklist at <a href= "https://businessmadesi
15/08/20237 minutes 25 seconds
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Challenge #6 – Build Your Credibility

Did you know that 95% of people say that reviews or testimonials influence their purchasing decisions? That’s why it’s so important for businesses to utilize testimonials throughout all of their marketing – but many businesses forget to ask them!   It’s Day 6 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to interview one customer for a testimonial. When you capture someone’s story about how your product made their life better and share it with your audience, your credibility goes through the roof. Tune in now to learn specific tips on capturing compelling testimonials!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.   --    If you’re looking for comprehensive training and ongoing weekly c
14/08/202310 minutes 19 seconds
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Challenge #5 – Ask For the Sale

If you’re like most business owners, you probably have leads that would buy from you – but you’re putting off asking for the sale. Why? Because you don’t want to come off as salesy or manipulative. But here’s the truth: if your product is solving a problem that your customer has, you’re actually making their life better by asking them to buy it.   It’s Day 5 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to call some of your leads and ask them to buy. It might be awkward and uncomfortable – but it gets easier with practice! And… people aren’t going to buy unless you ask them to. Tune in now to learn how to ask for the sale!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.   --    If you’re
11/08/20236 minutes 27 seconds
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Challenge #4 – Create a Product Bundle or Upsell

As a business owner, you probably have untapped revenue opportunities sitting right under your nose. If you’d only create a strategic product bundle or upsell, you could make a whole lot more money with very little effort.   It’s Day 4 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller walks you through ideas on how to create new products or bundle existing products to generate more revenue in a single transaction. Tune in now to learn how you can boost your revenue with a simple tweak of your product line!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.   --    If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight Scho
10/08/20235 minutes 43 seconds
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Challenge #3 – Fix Your Website

Is your website helping your business – or hurting it? The truth is, potential customers go to your website and make a decision within seconds about whether or not you can help them. That’s why your website must pass the “grunt test.” Unfortunately, most business’ websites don’t pass this test. And if your website doesn’t pass the grunt test… you’re losing sales!   In today’s episode, we continue our 2-week series on the Double Your Revenue Challenge. For Challenge #3, Donald Miller wants you to put your website to the grunt test. He explains that even the most primitive thinker (like a caveman) should be able to look at your website and know these 3 things within seconds: 1) What you do 2) How it will make his life better 3) What he needs to do in order to get it. Does your website pass the test? Tune in to today’s episode to find out!   Take action and download the Double Your Revenue Chall
09/08/20236 minutes 49 seconds
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Challenge #2 – Rally Your Team

Are you leading your business well? One way to know is whether or not you and your entire team are clear about your company’s top 3 priorities. And not just any priorities – priorities that actually make your business money. When you focus on a few strategic objectives, you’ll actually gain traction toward your revenue goal.   In today’s episode, we continue the Double Your Revenue Challenge with Challenge #2! Donald Miller explains how you can rally your team using Business Made Simple’s Mission Statement Formula. Your challenge today is to review and update your mission statement using that formula – and then make it part of your team’s DNA. Tune in now to get your entire team pulling in the same direction!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge</e
08/08/20239 minutes 5 seconds
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Double Your Revenue Challenge – Challenge #1

Are you making less money than you thought you would in 2023? You’re not alone. Many business owners believe that less revenue is inevitable right now. But if you believe that you can’t do something to boost your revenue, you’re believing a lie. That’s why we’re inviting you to join us and thousands of business owners in the Double Your Revenue Challenge!   Over the next two weeks, Donald Miller will give you one simple thing each day to increase your revenue upon implementation. By the end of the two weeks, you’ll be positioned to dramatically increase your revenue by the end of the year. Tune in to today’s episode for Challenge #1!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.
07/08/202311 minutes 8 seconds
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#135: Want to Write a Book? This Writing Plan Makes It Easier!

Many founders and entrepreneurs write books and become published authors. Why? Because it’s a great way to build credibility, grow your platform, and create awareness for your business! But most business owners also feel at a loss when it comes to getting started.  How will you get published? Do you really have the time to write a book? And how can you know if people will actually buy and read your book?   In today’s episode, Donald Miller pulls back the curtain on his own writing journey and teaches you a step-by-step process that will make writing a book easier. Tune in now to learn 7 tips for writing a book and how becoming a published author isn’t as impossible as it seems!   Ready to turn your book idea into reality? Learn directly from Donald Miller himself in our upcoming Write a Book Workshop. Register now at BusinessMadeSimple.com/WriteABook and join
31/07/202329 minutes 50 seconds
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#134: How to Tell Your Story Without Playing the Hero (REPLAY)

Are your revenue goals for 2023 slipping away? Don't worry, you're not alone. Join us on August 3, 2023 for the Mid-Year Revenue Accelerator and learn the same steps we used at Business Made Simple to grow into a $15 million operation.   Regain control of your growth and finish the year with more money! Just go to BusinessMadeSimple.com/Acceleratorto register.   --   You've heard us say it over and over again: your job is to invite your customers into a story where they are the hero who wins the day. And that means focusing on their story instead of telling your own! But we're going to let you in on a secret today: There actually is a way you can tell your story without making yourself out to be the hero!   Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today’s replay, Donald Miller talks with
24/07/202323 minutes 57 seconds
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#133: Curing The Overworked, Overwhelmed Business Owner (REPLAY)

Are your revenue goals for 2023 slipping away? Don't worry, you're not alone. Join us on August 3, 2023 for the Mid-Year Revenue Accelerator and learn the same steps we used at Business Made Simple to grow into a $15 million operation.   Regain control of your growth and finish the year with more money! Just go to BusinessMadeSimple.com/Accelerator to register.   --   Success as a business owner can feel like a double edged sword. You are accomplishing your dream and growing a business you're passionate about, but you're also overworked and overwhelmed. You bear the weight of making sure everything runs as it should, and as your business grows, this becomes an even bigger burden.   Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today’s replay, Donald Miller talks with the founder and CEO of th
17/07/202338 minutes 10 seconds
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#132: How to Avoid the Biggest Cause of Business Failure (REPLAY)

Cash flow problems are the number one reason that small businesses fail. If your business is going to stand the test of time, you must have an effective system for managing your business finances. Unfortunately, many business owners are confused by their bookkeeping, don’t understand what’s really happening in their finances, and never have enough money saved for taxes. But it doesn’t have to be that way!   Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today’s replay, you’ll learn a simple cash flow management system using 5 checking accounts. When you learn Donald Miller’s simple framework, you’ll finally have a no-nonsense strategy to manage cash flow with zero confusion or stress. Tune in now to learn the 5-part framework that simplifies managing finances and ensures you never run out of cash!   Go to BusinessMadeSimple.com/cash to access our new cou
10/07/202325 minutes 55 seconds
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#131: Ryan Deiss—The Digital Marketing Strategy Your Business Needs—Part 2 (REPLAY)

Most businesses slow down in the summer – but yours doesn’t have to! Our Summer Replay Series is here to help. You’ll get to hear the episodes our listeners have found most helpful for making an immediate impact on business growth.   Today you can listen to Part 2 of Donald Miller’s conversation with Ryan Deiss, digital marketing expert and CEO of Digital Marketer. In this value-packed conversation, Ryan breaks down a step-by-step digital marketing strategy to help you generate and convert more leads so you can stay ahead of your competition and make more money this summer. Tune in now!   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOO
03/07/202321 minutes 20 seconds
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#130: Ryan Deiss—The Digital Marketing Strategy Your Business Needs—Part 1 (REPLAY)

If you’re like most business owners, summer is full of fun activities – but it’s easy to get complacent and check out when it comes to your business. How can you take a much-needed breather while also continuing to grow your business during the summer months? Our Summer Replay Series is here to help! You’ll get to hear the episodes our listeners have found most helpful for making an immediate impact on business growth.   First up is Part 1 of Donald Miller’s conversation with Ryan Deiss back in the spring of 2021, digital marketing expert and CEO of Digital Marketer. In this value-packed episode, Ryan breaks down a step-by-step digital marketing strategy to help you generate and convert more leads so you can stay ahead of your competition and make more money this summer.    --   Have
26/06/202324 minutes 45 seconds
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#129: How to Make More Money With Your Existing Products

When you need to increase revenue for your small business, what ideas come to mind first? If you're like most business owners, you mind likely gravitates to sales and marketing ideas. But there is actually a ton of untapped revenue in your existing products! More money is in existing customers than new customers.   In today’s conversation, Donald Miller talks with Jennifer Rodriguez, owner of Porter Flower Reserve. She also happens to be Don's sister! Don gives Jennifer ideas on how she can take her existing products and increase her revenue immediately. Listen in to get inspiration for ideas that you can execute on now to increase the money coming through your cash register.   If you want to learn how to optimize your products so they make YOU more money, check out our new course, Product Optimization Made Simple, in the business made simple platform. In the course, Donald Miller will teach you, just like Jennifer, how to examine your products and figure
19/06/202329 minutes 49 seconds
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#128: Mignon François—How a High Belief Level Can Make You Wildly Successful

Ever had a day where you felt unstoppable? It feels like you’re on top of the world and you believe wholeheartedly in what you’re building. But then there are other days when you’re so discouraged you can’t even take out the trash. What’s the difference between those days? Your belief level. Without belief, our productivity levels plummet, our motivation dwindles, and our perspective shrinks.   In today’s conversation, Donald Miller talks with Mignon François, founder and owner of the Cupcake Collection and author of the new book "Made From Scratch: Finding Success Without a Recipe". Mignon shares her mindblowing story of turning a five-dollar bill into a $10M business through the power of faith and hard work. Listen to Mignon’s incredible journey of entrepreneurship and learn how building your belief level can help you overcome obstacles and achieve what seems impossible – in your business and in your life.   Order Mignon's new book at <a href= "http
12/06/202323 minutes 44 seconds
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#127: Dr. Henry Cloud—How to Earn Trust And Rebuild It When It's Been Broken

Trust is like oxygen for your personal and professional relationships. Whether you’re interacting with your spouse, a colleague, or a customer, establishing and maintaining trust is the only way for the relationship to last. But what exactly are the building blocks of trust? And is there any way to rebuild trust if it’s been broken?   In today’s episode, Donald Miller talks with Dr. Henry Cloud, acclaimed leadership expert, psychologist, and best-selling author. Dr. Cloud shares insights from his latest book, “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken.” Tune in now to learn 5 helpful criteria for trust and 4 specific things you can do to rebuild trust if it’s been broken.   Order “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken” at TrustByDrHenryCloud.com or wherever you buy bo
05/06/202330 minutes 46 seconds
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#126: Seth Godin—Solutions You Need to Lead in the Post-COVID Workplace

It’s no secret that COVID-19 changed the American workplace. Remote work, Zoom meetings, and using Slack for communication has become the norm and changed the way we do work as a society. But what does all of this mean for business leaders? The reality is, the skills set of a leader has changed since COVID-19, and so has the expectations of work culture.   In today’s episode, Donald Miller talks with Seth Godin, best-selling author, renowned entrepreneur, and Marketing Hall of Fame inductee. Seth shares insight from his new book, The Song of Significance: A New Manifesto for Teams. You’ll learn how the new landscape of the American workplace requires leaders who trust their employees, embrace turnover, and encourage collaboration and creativity. Tune in now to learn how you can embrace new ways to lead and so you can have happier, more productive team members that bring health and growth to your entire organization.   Order "The Song of Significance" at <
29/05/202333 minutes 4 seconds
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#125: Tricia Sciortino—Best Practices for Hiring and Using a Virtual Assistant

As a business leader, you know what it's like to constantly juggle multiple responsibilities and face the demands of a fast-paced work environment. Your days are filled with meetings, calls, and strategic decisions that require your undivided attention. Time is of the essence, and it feels like you never have enough of it. In this competitive landscape, staying on top of your game requires strategic delegation and effective time management.    In today’s episode, Donald Miller talks with the CEO of Belay, Tricia Sciortino, about best practices for hiring and using a virtual assistant. A virtual assistant can help you handle crucial tasks such as scheduling, correspondence, meeting note-taking, and follow-ups to give you back hours of your workweek. With a virtual assistant by your side, you can reclaim precious time and focus on the strategic initiatives that drive your business forward. Tune in now to learn best practices on hiring and using a virtual assistant! <
22/05/202324 minutes 49 seconds
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#124: Mike Foster—7 Crucial Questions to Ask That Shape Your Emotional Intelligence (Part 2)

Continue learning a new way to understand yourself and others in Part 2 of Donald Miller’s conversation with Mike Foster.   --   Humans are complex. But understanding ourselves and others is an essential part of human flourishing. When we don’t engage with our emotions and the emotions of others in a healthy way, we can develop unhealthy patterns of controlling others, people-pleasing, perfectionism, anxiety, and more. As a result, we don’t show up as our best selves in our personal or professional lives.   In today’s episode, Donald Miller continues his conversation with Mike Foster, best-selling author, speaker, and executive coach emp
15/05/202321 minutes 51 seconds
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#123: Mike Foster—7 Crucial Questions to Ask That Shape Your Emotional Intelligence

Small Business Flight School has launched! And to continue the celebration we are offering $275 off when you use promo code FLIGHTSCHOOL275 at SmallBusinessFlightSchool.com. This is a limited time offer only through the week of May 8th, 2023!   If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at
08/05/202335 minutes 53 seconds
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#122: Take the First Step to Double Your Revenue Today

Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com.   If you want to implement a plan to double your revenue, this is your moment!   Sure, you could keep doing what you’re doing and hopefully grow your revenue at a decent pace.   OR… you could join Small Business Flight School where we’ll help you implement a plan to streamline your business and double your revenue.   If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com.   —   Most business owners play it safe when i
01/05/202324 minutes
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#121: How to Sell Your Small Business for Millions

Small Business Flight School launches in one week! Join waitlist to get an exclusive discount during launch week at SmallBusinessFlightSchool.com. Small Business Flight School is an elite, 6-month program for small business owners who want to double their revenue.   When you join Flight School, you get…   💥 Access to our 6-month video training series taught by Donald Miller to completely overhaul your business 💥 Actionable workbooks to help you optimize the 6 key parts of your business (Leadership, Marketing, Sales, Products, Operations, and Cash Flow) 💥 Weekly Q&A calls with our team of experienced small business experts  💥 Quarterly live coaching sessions from Donald Miller 💥 Lifetime access to the Flight School community, weekly Q&A calls, and quarterly coaching sessions    If you’re serious about implemen
24/04/202332 minutes 15 seconds
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#120: Craig Groeschel—The Secrets to Self-Discipline and Habit Formation

Most people think that humans fall into one of two categories: you’re either self-disciplined or you’re lazy. But that’s not how humans operate. Even if you’re extremely disciplined in one area of your life, another area of your life might be a mess. For example, you might be incredibly self-disciplined when it comes to working out, but you have terrible habits when it comes to managing your money. How can you grow in self-discipline in the areas that don’t come naturally to you?   In today’s episode, Donald Miller talks with Craig Groeschel, pastor of Life.Church and New-York Times best-selling author. Craig shares secrets about self-discipline from his newest book: "The Power to Change: Mastering the Habits That Matter Most". You’ll learn how to change the way you think about self-discipline and discover the secret to forming habits that actually stick. Tune in now and learn how you can experience lasting chan
17/04/202329 minutes 18 seconds
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#119: How to Always Have Enough Money (Especially During Tax Season!)

Don’t need to feel trapped in the day-to-day of growing your small business. Order "How to Grow Your Small Business" and get the 6-step plan proven to help grow your business taking it to the next level.   Order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast today and get the Making Your First Million video series with your purchase. -- It’s tax season, which means many businesses are about to get a pulse-check on how their money management is going. It’s stressful to get to tax season and realize you don’t have enough money! Unfortunately, this happens to small businesses all the time. How can you ensure you have enough money to cover all of your expenses with enough left over to pay taxes?   Join us for the final episode in our seven-part series based on Donald Miller's new book "How to Gr
10/04/202326 minutes 5 seconds
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#118: How to Get Out of the Day-to-Day Operations Without Crashing Your Business

Attention small business owners, do you want to take your business to the next level? Well, we have great news for you! Donald Miller's new book "How to Grow Your Small Business" is now available, and it's jam-packed with practical tips and strategies that will help your business thrive.   And if you order the book before April 4, 2023, you'll receive a FREE ticket to our exclusive live virtual event: Business Growth Bootcamp! This 3-hour livestream will feature world-renowned marketers and business leaders, including Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield. To gain access to this incredible event, simply go to BusinessMadeSimple.com/Bootcamp, enter your receipt number, and you're in! But don't wait, this offer is only available to those who order "How to Grow Your Small Business" before April 4.   Don't wait to take advantage of this amazing opport
03/04/202330 minutes 11 seconds
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#117: How to Make More Money With What You Already Have

Attention small business owners, do you want to take your business to the next level? Well, we have great news for you! Donald Miller's new book "How to Grow Your Small Business" is now available, and it's jam-packed with practical tips and strategies that will help your business thrive.   And if you order the book before April 4, 2023, you'll receive a FREE ticket to our exclusive live virtual event: Business Growth Bootcamp! This 3-hour livestream will feature world-renowned marketers and business leaders, including Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield. To gain access to this incredible event, simply go to GrowYourSmallBusiness.com, enter your receipt number, and you're in! But don't wait, this offer is only available to those who order "How to Grow Your Small Business" before April 4.   Don't wait to take advantage of
27/03/202321 minutes 25 seconds
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#116: How to Boost Your Sales (Without Being a Pushy Salesperson)

Great news for all small business owners out there! "How to Grow Your Small Business" is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Research shows that 97% of people distrust salespeople. Why? Because most salespeople try to talk people into buying their product regardless of whether or not the customer needs it.
20/03/202325 minutes 10 seconds
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#115: How to Turbocharge Your Marketing Engine and Generate More Cash Flow

Great news for all small business owners out there! "How to Grow Your Small Business" is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Attention small business owners: are you struggling to convert potential customers into actual buyers? It's time to revamp your marketing strategy and focus on creating an effective
13/03/202325 minutes 56 seconds
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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)

Are you ready to take your small business to the next level? Don't miss our upcoming Business Growth Bootcamp, featuring world-renowned marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield! This 3-hour livestream event on April 4, 2023, will be jam-packed with actionable insights to help you grow your business and increase revenue. Best of all, the event is completely FREE! All you have to do is pre-order a copy of our new book, "How to Grow Your Small Business," and use your receipt number to register at BusinessMadeSimple.com/Bootcamp. We've never offered this much value before, so don't miss out on this exclusive opportunity. Join us for a day of learning, networking, and business growth. Pre-order your copy today and reserve your s
06/03/202325 minutes
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#113: Take These Six Steps to Double Your Revenue

To celebrate the arrival of our new book, How to Grow Your Small Business, we’re hosting our first ever Business Growth Bootcamp on April 4, 2023. In this livestream event, you’ll get 3 action-packed hours of advice from some of the world’s top marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield!    We’ve never packed this much value into a free event before, and you do NOT want to miss it. To attend, all you have to do is pre-order How to Grow Your Small Business then use your receipt number to register at BusinessMadeSimple.com/Bootcamp for FREE access to our upcoming Business Growth Bootcamp. Can't wait to see you there!   --   11 years ago,
27/02/202322 minutes 52 seconds
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#112: The Most Important First Hire for Entrepreneurs

What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Do you find yourself bogged down in painstaking details? When you’re in charge of so many menial tasks – whether it’s family-related or work-related – it’s hard to focus on important matters. There’s just not enough time in the day to complete all your work tasks, book your travel arrangements, schedule important meetings, make sure you exercise and spend time with family and friends… A
20/02/202321 minutes 22 seconds
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#111: Amy Porterfield—Real Talk on Becoming a Successful Entrepreneur

What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Are you a discouraged entrepreneur? You’re not alone. Starting a business comes with a lot of painful setbacks and crippling self-doubt. This can get even worse when you look around and see successful people who don’t seem to be struggling like you are. If that sounds like you, grab a cup of coffee and get ready for some real talk and practical advice from one of the most successful ent
13/02/202327 minutes 3 seconds
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#110: How to Quit Your Job & Start a Coaching Business

What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot.    --   Have you ever considered leaving your 9-5 to start your own coaching business? Quitting a job with steady income can seem intimidating, but when you know what it takes to successfully launch a coaching business, you realize it’s completely doable. If you’re great at business, desire to help people succeed, and love the idea of working for yourself, becoming a business coach might be the
06/02/202323 minutes 50 seconds
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#109: Cameron Herold—How to Hire a Great “Second in Command”

One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you’re looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skills set for the job. If you make the wrong hire in this area, it can be catastrophic for your business and ruin years of hard work.   In today’s episode, guest host Dr. J.J. Peterson, Director of StoryBrand and host of the Marketing Made Simple Podcast, talks with Cameron Herold about how to hire the right person for this important leadership role. Cameron is the author of the book "Second in Command: Unleash the Power of Your COO" and shares practical tips on hiring a second in command and points out that it doesn’t always mean hiring a COO. Listen in now to learn how you can hire a second in command with confidence and clarity to help scale your business!   Go to Inv
30/01/202321 minutes 49 seconds
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#108: Alex Hormozi—Surviving the Looming Economic Storm

Concerns about the economy are on the rise as the U.S. hit the debt limit last Thursday. If the “extraordinary measures” taken by the Treasury Department aren’t enough, it could create a financial nightmare for many Americans – including small business owners. How can you prepare your small business for the looming economic downturn?   In today’s episode, Donald Miller talks with Alex Hormozi, founder of Acquisition.com and author of best-selling book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. Alex shares key tactics for preparing yourself and your business to withstand the financial pressure coming your way. Listen in to learn how managing expectations, adjusting personal finances, and increasing output will help your small business weather the economic storm on the horizon. Follow Alex on Instagram at <a href= "https://www.instagram.com/hormo
23/01/202332 minutes 20 seconds
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#107: How to Have Your Best Year Yet in 2023

What if you could look back on 2023 and say that it was the best, most fun, and rewarding year you’ve ever had? For many of us, our life looks almost the same year after year. No big goals reached, no bucket list items crossed off, and nothing to make the year particularly memorable. If you’re ready to have a stand-out year that you’ll remember for the rest of your life, this episode is for you.   In today’s coaching conversation, Donald Miller shares 3 things you can do to have your best year ever both personally and professionally. Instead of giving you a complicated plan that’s hard to follow or takes a lot of time to implement, these 3 things will take you less than an hour to develop and will fit on one sheet of paper. Not only that, they are 100% doable. Listen in now to start transforming 2023 into the most exciting year of your life.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS:
16/01/202316 minutes 9 seconds
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#106: Why “Work-Life Balance” Isn’t Working For You

If you feel like you’ve been trying to achieve “work-life balance” for years and never experiencing it, you’re not alone. Most business leaders have a hard time shutting off work and finding time to focus on other things like time with family, health and fitness, and personal hobbies. But if you constantly live with unhealthy work hours and stress, it can have serious effects on your mental and physical health.   In today’s episode, Donald Miller opens up about how he’s changed his perspective on work-life balance over the years. Instead of viewing work-life balance as a thing to achieve, Don recommends seeing it as a journey of constant self-correction and uncovering the deeper issues driving your behavior. Listen in to learn two self-reflection exercises that can help you refocus your life on what really matters and succeed where it counts the most.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS
09/01/202314 minutes 25 seconds
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#105: How to Scale Your Business Without Burning Out Your Team

Is your highest business expense people’s salaries? If so, managing people and productivity is vital to your company’s ability to scale. If you want to make your business operationally effective, there are only two options: you either have to decrease the cost of your labor or make your labor more productive. But how can you increase productivity without burning people out?   In today’s one-on-one coaching conversation, Donald Miller gives you the solution to increase productivity while also increasing company morale and employee job satisfaction. You’ll learn how to install 5 strategic meetings that ensure productive labor and protect your team from burnout. When you implement these 5 meetings, your team will be more productive and you’ll have more time to focus on the big picture things that will actually grow your business. Listen in now to learn how to scale your business while energizing your team!   Go to <a href= "https://businessmadesimple.com
02/01/202322 minutes 8 seconds
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BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)

Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey.   Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts:   Marketing Mixtape Part 2 Spotify Playlist <a href= "https://open
28/12/202230 minutes 47 seconds
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#104: Top Business Growth Hacks of 2022

Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In today’s episode, we’re sharing the top business growth hacks from our 2022 episodes. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   Top Business Growth Hacks of 2022 Spotify Playlist
26/12/202230 minutes 7 seconds
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BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 1)

If you’re feeling overwhelmed closing out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this bonus episode of the Marketing Made Simple Podcast, J.J. and April present you with a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: <a href= "https://open.spotify.com/playlist/5
21/12/202235 minutes 20 seconds
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#103: The Best Way to Increase Revenue in the New Year

If your business didn’t make as much money as you thought it would in 2022, it’s time to perform a profitability audit. Instead of dumping more money into sales and marketing and hoping for better results, you need to take some time to evaluate the foundation of your business: the profitability of your products or services.   In today’s coaching conversation, Donald Miller coaches you one-on-one how to perform a product profitability audit. When you understand where your money is truly coming from, you’ll know which products to prioritize and which ones to eliminate. Listen in to learn how to improve your product profitability so your business can make more money in 2023.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUB
19/12/202220 minutes 43 seconds
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#102: How to Give an Inspiring Presentation

No one wants to listen to a boring presentation – and no one wants to be a boring presenter! Yet so many presentations are either uninspiring or completely self-centered. If you fall into either of those ditches, your audience will tune you out and your message won’t get heard.   In today’s coaching conversation, Donald Miller coaches you one-on-one through the 7 parts you need to give a great presentation. If you have a big presentation coming up or want to become a better speaker, this episode is for you. Listen in to learn the 7 parts your next presentation needs to immediately win over your audience and make your message more inspiring and impactful.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANC
12/12/202217 minutes 58 seconds
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#101: 5 Tips for Expanding if Your Business is at Max Capacity

It’s exciting when your business reaches max capacity, but scaling your operation can be challenging. You have to continue to produce at high volume while figuring out how to build infrastructure to produce more. It can feel like a catch-22 for a busy entrepreneur. To make matters worse, you know you’re missing out on a ton of revenue because you can’t meet demand. In today’s coaching conversation, Donald Miller talks with Laura Higgins, founder of 3DayWebsites.co, where Laura and her team create websites for their clients in just 3 days. Laura’s services are in high demand and she's stuck figuring out the best way to expand production in order to keep up. Listen in as Don shares 5 tips on how to scale operations without missing a beat on current business!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: <a href= "https://businessmades
05/12/202229 minutes 33 seconds
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#100: Do You Have a Service People Need, Yet Your Business Isn’t Growing?

Are you frustrated with slow growth even though you have a service you know will help your customers? It’s frustrating when your business doesn’t take off, but it’s even more frustrating when you don’t know what you’re doing wrong! If you don’t figure out what’s holding your business back, your business won’t survive long enough to become profitable.   In today’s episode, Donald Miller talks to Aimee Bennett and Lauren Paradis, founders of Empower Postpartum Physical Therapy. Aimee and Lauren are struggling to grow their business even though they have a service that millions of women need. Listen in as Don helps them reposition their business with a new name idea, a more specific offer for their customers, and fixed pricing for their products. If you’re in a service-based industry, this episode will help you position your services as tangible products, making your customers more likely to buy so you can help more people and your business can grow!   Find
28/11/202226 minutes 6 seconds
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#99: The Quickest Way to Grow Your Business

If you’re looking to grow your business FAST, you might be surprised to learn that email marketing is one of the best ways to do that. But there’s a big problem: Most small business owners think they don’t have the time or expertise it takes to write marketing emails. In today’s episode, we’re busting that myth and helping you learn an email framework that’s doable and effective.   In today’s episode, you’ll learn from the email marketing master himself, Donald Miller. Join Don for this concentrated one-on-one masterclass where he shares the 6 emails you can send to generate sales and revenue. Not only will you learn how to write 6 money-making emails, you’ll also get 5 lead generator ideas that will help you capture your ideal customers’ email addresses. If you’re looking to grow your business and want a strategy proven to work quickly, this episode is for you!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINE
21/11/202222 minutes 5 seconds
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#98: Should You Bring on Investors for Your Small Business?

More often than not, small businesses need more money than their businesses are bringing in order to grow and scale. There are options like private equity, venture capital and loans that can help you take the next step. But how do you decide if bringing on an investor is best for your business?   In this episode, Donald Miller talks with Ryan Filsinger, CEO of Iron Fox Games, and walks him through the pros and cons of different investment options and helps him determine the right path for his business. If you are considering bringing on an investor, or if you're considering investing in a company yourself, this episode is for you!   Find out more about Iron Fox Games at IronFoxGames.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: <a href= "https://businessmadesimple.com/how-to-grow-your-small-business/"
14/11/202225 minutes 45 seconds
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#97: How to Make More Money Without Creating New Products

Do you have customers and a great product but aren’t seeing an increase in cash flow? You might be tempted to create a new product – which might be a good move. But before you do that, you should consider how you can make more money with what you already have! Sometimes, all you need to do is think more creatively about what you’re currently offering your customers.   In today’s coaching conversation, Donald Miller talks with Elisha Reverby, CEO and Founder of Elique Organics, a luxury plant-based skincare line. Elisha has a loyal customer base and  products people love, but needs to make more cash to keep her business going. Instead of creating a new product, Don suggests adding a subscription service and creating a bundled package to sell. Listen in to learn how these strategies could help your own business make more cash without having to create a brand new product!   Find out more about Elique Organics at Eli
07/11/202226 minutes 42 seconds
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#96: There’s Been A Murder! How Did This Small Business Die? (Special Halloween Episode with Don & J.J.)

Tune in for this special Halloween “whodunnit” murder mystery episode! Like so many small businesses, Penelope Featherbottom’s business has died. The doors have closed and all that’s left is the carnage of what used to be a thriving soap business. When Business Detective Dr. J.J. Peterson (host of the Marketing Made Simple Podcast) arrives on the scene, he helps Don piece together clues to solve this dreadful mystery so that it never happens to anyone else.   Was the cause of death a mission statement that nobody cared about? Or was it pushy sales tactics and a confusing marketing message? J.J. investigates the tragedy using Business Made Simple’s 6-step framework, finally uncovering the culprit that killed Penelope’s business. Listen in to discover the cause of this horror so that it never happens to you!   --   PRE-ORDER THE N
31/10/202224 minutes 28 seconds
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#95: Will Guidara—Why a Culture of Hospitality Matters for Every Business

If you’ve ever thought that hospitality is only for… well, the hospitality industry… think again! Your customers are craving human connection more than ever – whether they’re staying in a hotel or buying a pair of socks. And genuine acts of hospitality don’t have to be extravagant or break the bank to have an impact. In today’s episode, Donald Miller talks with Will Guidara, James Beard Award winning restaurateur and author of the new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. James shares how implementing unreasonable hospitality was key in leading to Eleven Madison being voted the best restaurant in the world. He also breaks down how you can start practicing unreasonable hospitality to grow your business and enrich the lives of those around you!   Order Will Guidara's new book, Unreasonable Hospitality, at UnreasonableHospitality.com<
24/10/202225 minutes 56 seconds
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#94: The Secret to Optimizing and Pricing Your Products for Explosive Growth

If you have a great line of products but don’t optimize, price and package them strategically, you are leaving money on the table. The truth is, 10% of your customers are willing to pay you 10 times more money if you had the right product or package for them. Every company should think through having an entry-level product, a mid-level product, and an elite-level product for customers with different needs (and pocketbooks!).    In today’s coaching conversation, Donald Miller talks with Dr. Tarun "T-Bone" Agarwal, Owner of 3D Dentists, an educational service helping dentists run a successful dental practice by simplifying both the business and clinical sides of dentistry. Don helps T-Bone think through different tiers of products that could triple his revenue and help him reach his goal of having a wait list for his programs. Listen in to learn how optimizing as well as strategically pricing and packaging your products can help you skyrocket your own revenue!  </
17/10/202228 minutes 25 seconds
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#93: Why Your Products Aren’t Selling and How to Fix It

Do you have a great product that people need, but for some reason people aren’t buying it? This is a common problem when you’re just starting out or launching a new product. When customers are confused about the problem your product solves or it sounds too complicated to buy or use, they won’t be motivated to pull out their wallets and buy.   In today’s coaching conversation, Donald Miller talks with Tyler Robertson, Founder and CEO of Diesel Laptops, a company providing much-needed resources for repairing complex semi-truck engines. With nationwide supply chain issues and the need to get trucks back on the road quickly, why aren’t Tyler’s newest products selling like crazy? Listen in to see what Tyler needs to do differently so you can apply these strategies in your business!   Find out more about Diesel Laptops at DieselLaptops.com.   --   GET A 6-STEP PL
10/10/202226 minutes 13 seconds
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#92: 5 Key Talking Points You Need to Close Deals

Are you tired of losing sales because you’re fumbling over your words? Your customers deserve to know about your product and services – but unless you know how to communicate the value you offer, people won’t buy from you. Instead of losing sales and feeling tongue-tied, you can learn 6 strategic talking points that will help you approach sales conversations with confidence.   In today’s coaching conversation, Donald Miller continues to unpack the new The Customer if the Hero sales framework with this week's guest Jessie Daavettila, CEO & Founder of Raskana, a maternity and baby apparel brand. Jessie faces a common problem when it comes to sales: needing a cohesive, focused message about the problem her product solves. Listen in to learn 5 key talking points that will help you close your next deal, write your next email, or draft your next proposal!   Go to <a href= "http://onlinesalesscript.com/podcast?utm_medium=podcast&utm_source=ep92&utm_campaign=
03/10/202227 minutes 49 seconds
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#91: Hate Selling? Here’s the Sales Framework You Need

If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for sales, you can stop pushing products and start inviting customers into a story instead.   In today’s episode, Donald Miller introduces you to the The Customer is the Hero sales framework. When trying to sell, many people make the mistake of positioning themselves as the hero. But what your customers are looking for is a guide who can help! Listen in to learn a 5-step framework that will give you talking points for every sales conversation and help you make your customer the hero while you become the trusted guide who can help them.   Go to Onlin
26/09/202223 minutes 46 seconds
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#90: Stop Getting Talked Over & Start Being Seen as a Leader

Are you struggling to find confidence and step out of your comfort zone at work when it comes to growing as a leader and asking for what you want? Today's guest will show you how! In this episode, Donald Miller talks with Karen Laos, author of the book Trust Your Own Voice and host of the podcast, Ignite your Confidence with Karen Laos. Karen shares practical tips on how aspiring leaders can confidently speak up and become a valuable player everyone else wants to hear from.   First, Karen encourages you not to be afraid to be the first to speak. This gets any nerves out of the way and positions you as a confident leader, even if you’re just making an observation. Second, Karen recommends using the phrase “here’s my vote” as an unapologetic, straightforward way to share an idea or recommendation. Lastly, Karen shares how being thoughtfully concise will make you stand out as a communicator. Listen now and use these strategies in your next business meeti
19/09/202227 minutes 12 seconds
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#89: 5 Ways to Protect Your Time (and Increase Revenue)

Are you a leader or executive in your company? If so, you’re one of the biggest expenses in your business. You’re also one of the most sought-after people in your company. This creates a problem: you need to use your time extremely wisely, but you’re constantly being pulled in multiple directions. If you don’t learn practical strategies to protect your time, your work (and life!) will suffer from constant overwhelm and frustration.   In today’s episode, Donald Miller coaches you one-on-one from his own personal productivity and decision-making playbook so you will always know what to prioritize and what to say no to. Listen in to learn 5 strategies you can immediately use to improve your personal productivity and efficiency: 1) Let plates fall 2) Limit people’s access to you 3) Keep correspondences short 4) Get a personal assistant 5) Use a project manager. When you learn to protect your time and stop feeling guilty about it, you’ll actually get more done, escape overw
12/09/202215 minutes 9 seconds
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#88: Jason Feifer—How to Embrace Change and Be Adaptable

Are you struggling to adapt to a recent change in your life or business? No matter what your personality type, research shows that people move through 4 stages when a massive disruption occurs: 1) Panic 2) Adaptation 3) New Normal 4) An “I wouldn’t go back” moment where you no longer wish for the old normal. Your adaptability depends on how efficiently you can move through those four phases and how much belief you have that your “I wouldn’t go back” moment is coming.   In today’s episode, Donald Miller talks with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, a startup advisor, podcast host, and author of the new book Build for Tomorrow. Listen in to learn how you can move through unexpected changes with poise and use them as opportunities to grow and innovate.   Order Build for Tomorrow now at JasonFeifer.com/Book, Amazon or wherever you buy books.    --</p
05/09/202231 minutes 42 seconds
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#87: Should You Hire Someone Else to Run Your Company?

If you started a company, you probably have the personality of an entrepreneur. Which means you don’t like running day-to-day operations! Visionaries are at their best when they can dream up ideas and launch new initiatives – not when they are bogged down in the details of running an operation. It makes sense for entrepreneurs to run things for a while, but it can end up hurting your business and frustrating your team if you stay in that seat too long.   In today’s coaching conversation, Donald Miller talks to Toby Walters, Owner and founder of ChurchGear, a company that certifies and resells used AV equipment to churches. Toby knows he isn't the best operator for his business and is struggling to find someone he can trust (and pay!) to take over. Listen in as Don talks through exactly how to craft a clear job description for the role, what kind of person to look for, and how to set the relationship up for success.   Learn more about Toby Walters
29/08/202229 minutes 35 seconds
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#86: Scale Your Startup With 90 Minute Workdays

Are you looking to scale your startup? If you’re like most entrepreneurs, you have two major obstacles to growth: limited time and how to best differentiate your product in the marketplace. In today’s episode, Donald Miller coaches Anna Belle and Lila Mae Skidmore, owners and founders of Granola’d, a company selling gluten-free granola, through how they can scale their startup.    At only 17 and 20 years old, Lila Mae and Anna Belle are already growing their company but still need help with strategy, time management, and product positioning. Listen in to learn how being ruthlessly efficient, hiring a virtual assistant, and getting your messaging right can turn your startup into a million-dollar company – all without working 80 hours a week!   Order gluten free granola that actually tastes great at Granolad.com.   --   TAKE THE MYSTERY OUT OF RUNNING YO
22/08/202229 minutes 8 seconds
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#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)

Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.   If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: <a href= "htt
15/08/202228 minutes 5 seconds
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#84: How to Know if Your New Idea Might Actually Kill Your Business

Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company’s potential to hone in on the products and services that actually boost revenue.   In today’s episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there’s a product she’s already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.   Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.  
08/08/202228 minutes 19 seconds
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#83: How to Become an Authority in Your Niche

Having trouble being seen as an authority in your niche? No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your business. To own market share, you’re going to have to do one thing extremely well: be known for solving a very specific problem – and it may not be the problem you have in mind!    In today’s coaching conversation, Donald Miller talks with Walter & James Miltenberger, brothers and business owners who run Syft, a company serving people in the resale and flipping industry. Listen in as they discuss how being more specific about the problem they solve can build their authority and bring massive growth to their business. Find out how specificity can help you become more of an authority in your niche, too!   Learn more about Walter and James' business at Syftapp.io.   --   TAKE THE M
01/08/202225 minutes 21 seconds
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#82: Recession-Proof Your Business Using this Marketing Checklist

The economy has many business owners on edge. How can you recession-proof your company? One key way is to make sure your marketing is strong and effective. The right marketing strategy has the power to make your business thrive and grow, even in an economic downturn.    In today’s episode, Donald Miller shares some marketing tips that every business owner should implement. These tactics can help you boost your revenue and carry you through a disruption in the economy. Listen in and discover how a menu of products, creating a sales funnel, and setting financial goals can help you make more money no matter what's going on in the economy.   Get immediate access our new How to Grow a Great Marketing Business 10-Step Checklist at GrowYourMarket
25/07/202220 minutes 20 seconds
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#81: How You Can Create a Subscription Model for Your Business

What if you had recurring revenue that covered most (if not all) of your monthly expenses? Anything on top of that would be pure profit. If your business is seasonal or has a highly fluctuating monthly cash flow, a subscription model could help you stabilize your revenue stream and cover your monthly overhead.   In today’s coaching conversation, Donald Miller sits down with Jacob Bradley, CEO and owner of PsychTalent, a company that recruits clinicians for their clients. Jacob’s biggest challenge is that his only stream of revenue is inconsistent – some months bring in a lot of money, while other months are pretty thin. Listen in as Don coaches Jacob through creating a subscription model you can also use to generate additional recurring revenue in your own business!   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com</s
18/07/202227 minutes 8 seconds
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#80: How to Reinvest Your Profit to Fuel Growth

When you have extra money in the bank, you should reinvest it in your company. But how do you know where to invest when there are many areas that need attention? Instead of sitting on your profit with uncertainty or putting money in the wrong places, you want to pour cash in strategic growth areas.   In today’s episode, Donald Miller talks with Rebekah Scott of Rebekah Scott Designs, a luxury handbag brand that allows women to design their own purses. In 2020, Rebekah reinvested some of her profit in a business initiative that flopped. Listen in as Rebekah and Don discuss reinvesting principles that provide results, not regrets. As you’ll see in today’s coaching session, disciplined investing in sales, marketing, and products will keep your business strong and growing!   Find out more about Rebekah's custom bags at ShopRSD.com and 1948Leather.com. Use prom
11/07/202228 minutes 13 seconds
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#79: Pivot Your Products to Break Out of a Revenue Rut

Is your business stuck making the same revenue as last year? No matter what industry you’re in, expanding or changing a product or service could be the boost you need. A strategic pivot can help you tap into a new area of the market and ignite the growth you’ve been looking for.   In today’s coaching session, Donald Miller talks with Scott Mueller, president and owner of Mueller Memorial Funeral Homes, about a new product spinoff for his business. Like many business owners in America, narrow margins have made it hard for Scott to take his business to the next level. Listen in to learn how pivoting a product could add millions to your bottom line.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BU
04/07/202224 minutes 11 seconds
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#78: Jenna Kutcher—The Risk of Authenticity

Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?   In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.   Order Jenna Kutcher's new book, How Are You Really?,</
27/06/202238 minutes 29 seconds
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#77: How to Buy a Company You Didn't Start

What would you do if your boss gave you the opportunity to buy the company? It's a huge decision, and hard to know where to even begin evaluating if it's a good investment for you. Today's episode will give you the key questions to ask and things to look out for so you enter negotiations confident and prepared.   In today's coaching conversation, Donald Miller talks with Ray Martindale, a video producer who was recently offered the option to buy the company where he works. But having never owned a company, Ray wants to be positive he's making the right decision.   If you've ever been offered to buy a company you didn't start or are even thinking about starting your own company, today's episode will set you up for success.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 
20/06/202236 minutes 23 seconds
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#76: The Right Way to Scale as a Consultant

As a consultant, customers are paying for your expertise. The problem is how can you scale if your business model limits your services to one-on-one interactions? You could charge more but that's only a temporary fix. What's the long term approach you should take?   In today's coaching conversation, Donald Miller talks with Alexis Alvarez, CEO of Burst Event Company. Alexis hopes to grow her wedding planning business by offering customers more one-on-one options but is nervous about the overhead that comes with bringing on more event planners. She also doesn't want to self-sabotaging her big ticket services by offering ones at a lower price. If your business is centered around consulting, today's conversation will provide the steps you need to get back your time, scale the right way and increase revenue!   Learn more about Burst Event Company at BurstWeddings.com.    --   <p class="p1"
13/06/202224 minutes 6 seconds
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#75: How to Tell Your Story Without Playing the Hero

You've heard us say it over and over again: your marketing should invite your customers into a story where they are the hero. And this means focusing on their story instead of telling your own. But we're going to let you in on a secret today. There actually is there a way you can tell your brand's story. You just have to make it all about your customer and solving their problem.   In today's coaching conversation, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie through how he can utilize his unique story to grow his business, all while playing the guide and not the hero, even in his story.   If you are struggling to figure out how you can incorporate your story into your marketing and messaging without playing the hero, today's conversation will show you how.   Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com
06/06/202223 minutes 38 seconds
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#74: Choosing Your Next Strategic Initiative

When it comes to growing your business, it's easy to fill up a list with potential great ideas. What's hard is deciding which ones to implement and when, especially if you only have the time and money to go with one.   In this episode, Donald Miller walks Jeff Stoner, co-owner of My Mickey Vacation Travel, through the decision-making process of choosing the next strategic initiative for his business. Don also coaches Jeff on how to "market for the moment," shifting resources and taking advantage of key points in time in your industry where you can more easily boost your lead numbers.   If you're running a business and aren't sure what your next big project should be, this episode is for you.   Explore the vacation services Jeff and his team have to offer at MyMickeyVacation.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAS
30/05/202225 minutes 22 seconds
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#73: Why Your Non-Profit Isn’t Growing

One of the questions we get asked the most at Business Made Simple is "Can you apply these frameworks to help grow nonprofits?" The simple answer: YES! And in today's episode, Donald Miller will show you how as he coaches Breanna Owen of Beza Threads, a nonprofit selling handcrafted leather goods to fight human trafficking around the world.   If you're tired of hitting a wall when it comes to growing your nonprofit and engaging with more active donors, today's conversation will show you the best way forward.    Go to BezaThreads.org and use promo code BMS15 for 15% off your next purchase.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOM
23/05/202223 minutes 28 seconds
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#72: Tim Schurrer—The Right Way to Quit

Starting and growing a business can't happen in a vacuum. You need supporting players to help foster your dream into a reality. But what happens when the people you brought on to grow your company decide they want to leave? Even more importantly, how can you manage their exit so it's smooth and constructive?   This scenario is very familiar in the walls of Business Made Simple as Don talks with Tim Schurrer, former Business Made Simple COO and author of The Secret Society of Success. Don and Tim discuss how they both worked through Tim's exit and how to create an environment that fosters positive, healthy exits in your business. They also discuss Tim's venture into building a personal platform and his new view on success. If you've never been sure how to constructively manage employees departures, listen in to today's conversation.   Order The Secret Society of Success now at https://amzn.to/3wvujDU
16/05/202227 minutes 19 seconds
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#71: Confusing Marketing Could Be Killing Your Business

Your website is the front door to your business, and you only have a few seconds to win over a customer before they either engage with your brand or move on. That's why it's crucial that your website is clear and simply explains how you will help your potential customer solve a problem to make their life better.   In today's coaching conversation, Donald Miller talks with Sam, a retired law enforcement officer starting up a personal protection agency. Don helps Sam craft his brand and message so it is completely clear to any future customers. If you are too close to your message or don't quite know how to talk about what you do so people get excited to buy your products, you're going to love today's coaching conversation.   Learn more about Sam's business at TheAVWay.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: <a href= "https:
09/05/202224 minutes 5 seconds
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#70: Amy Porterfield—How to Start a Successful Business From Scratch

As a business owner, starting a business from nothing can feel like solving an impossible mystery. But with the right frameworks and insight you can remove that mystery to create a business not only survives, but thrives. Today we've brought on special guest and online marketing expert Amy Porterfield, host of the Online Marketing Made Easy Podcast, to compare notes with Donald Miller around how they built their businesses narrowing down the seven steps you should take to start and grow a strong and successful business from the ground up.   Find out more about Amy Porterfield and listen to the Online Marketing Made Easy Podcast at AmyPorterfield.com. --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast   </
02/05/202232 minutes 29 seconds
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#69: How to Grow a Successful Business as an Artist

Many artists don't believe they're competent at business or feel thinking about their art as a business might cheapen it. But whether you're an author, painter, musician or produce any other type of creative work, without steady cash flow, it's nearly impossible to get your work in front of the world. It's only when you think of your art as a product you sell that you can truly market and get in front of the right audience.   In today's coaching conversation, Donald Miller talks with Raj Lulla, an up-and-coming novelist trying to figure out how to best market and sell his upcoming book. If you are an artist, want to become an artist, or know of an artist struggling to get their name out there and create art for a living, you're going to love today's coaching conversation.   Find out more about Raj Lulla and his upcoming book The Caring House at RajLulla.com.   --  
25/04/202225 minutes 17 seconds
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#68: How to Make More Money by Monetizing Your Mission

You started your business to follow your passion, to fill a need or even to accomplish a mission. But exactly how can you inspire customers to buy into that mission and buy your products?    In today's coaching conversation, Donald Miller talks with Tara Hurster, founder of the TARA Clinic in Sydney, Australia. Her mission is providing busy and successful people help as they try to regain control over substance use and addiction, all while leaving guilt and shame behind. Don coaches Tara on exactly where she should clarify her marketing efforts and what immediate products she needs to offer so her mission is positioned to call customers to action allowing her to fuel her business with cash.   If your business is like an airplane, this episode is all about the right engine (your marketing and messaging) and your wings (your products). If your business is fueled by a mission to change the world, today's conversation will show you how to use that mi
18/04/202227 minutes 30 seconds
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#67: David Novak—Are You Truly Self Aware as a Leader?

As a leader it's easy to feel the pressure of needing to make every decision. It's also easy to fall into the trap of dismissing other people's ideas thinking your way is best. In fact, leaders who lead by force not only erode confidence within their company but can ultimately push it to failure. So how can you lead with authority while still being inclusive and open-minded?   In this episode, Donald Miller talks with David Novak, founder and CEO of David Novak Leadership and co-author of Take Charge of You. David is also the co-founder and retired CEO of Yum! Brands, one of the world’s largest restaurant companies including KFC, Pizza Hut, and Taco Bell. Throughout the conversation, David shares his incredible insight coaching you how to identify if you're holding your company back as a leader then shows you exactly how to develop one of the most powerful tools every successful leader needs: self awareness.   If your business is built like an ai
11/04/202227 minutes 9 seconds
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#66: Getting Back to Growth Post-Pandemic

The pandemic shifted business in a huge way. As things start to return back to normal, many businesses are stuck trying to get back to where they were pre-pandemic or even trying to figure out what a new normal looks like.   In today's coaching conversation, Donald Miller talks with David Bron, owner of Praxis Learning International, a summer camp program for international students. Don coaches David on what steps he needs to take to breathe life back into his once thriving business and how you can too.   If your business is built like an airplane, this episode is all about the right engine, or your marketing and messaging. If you are eager to let your customers know you are back in business, finally escape out of the pandemic slump and re-enter back into a state of growth, this episode is for you!   Learn more about Praxis Learning International at PraxisLearningInternational.com
04/04/202226 minutes 12 seconds
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#65: How to Make More Money with Your Current Products

When it comes to future-casting, business leaders often try to think of the next big product they can create or service they can offer. But what if your next opportunity to bring in more revenue is actually right in front of you? If you want to keep your costs low, profits high, and avoid overworking your employees, you need to work smarter, not harder.   In today's coaching conversation, Donald Miller talks with Kristin "KB" Newton, founder and CEO of Heart Convos, a business that gives you the framework you need to foster healthy and strong friendships. Don coaches KB through how she can find new products among what she's already offering and how you can too.   If your business is like an airplane, this episode is all about the wings, or your products. If you want to discover more ways to make money with the products and services you already have without adding any additional work load, this episode is for you!   Learn more about Heart Con
28/03/202221 minutes 45 seconds
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#64: Are You Solving the Right Problem for Your Customers?

Last week's conversation was all about honing in on the problem you solve for customers because when your product is the solution to a problem, its value doubles immediately. But what if you're focusing on the wrong problem?   In this coaching conversation, Donald Miller talks with Adam Jones, a comedic stage hypnotist, about how he needs to rethink the problem he solves for his clients so he can always be front of mind and book more gigs!   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to hone in on the actual problem you solve for customers, today’s coaching conversation is for you!   To book Adam Jones for your next event, go to SquawkLikeAChicken.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: <a href= "https://businessmadesimple.co
21/03/202226 minutes 33 seconds
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#63: Is a Weak Brand Identity Holding Your Business Back?

Do you think of your product or your business as a solution to a problem? If your product is the solution to a problem, your product's value doubles immediately. But if you're in a crowded market, how do you set yourself apart and get more customers?   In this coaching conversation, Donald Miller talks with Kaytlyn Wells, physical therapist and owner of Beyond Repair. Don coaches Kaytlyn on how to define her brand identity and own the problem her business solves in the market.   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to craft a strong brand identity and define what specific problem your product solves for your customers, today’s coaching conversation will give you the answers you're looking for!   Learn more about Kaytlyn Wells at BeyondRecoveryPT.com.    --   <span
14/03/202225 minutes 47 seconds
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#62: How to Create More Demand for Your Products

So many small businesses feel stuck when it comes to their revenue. Year after year they keep making the same amount, and no matter what they try, it doesn't seem to grow. How do you break out of a revenue rut?   In this episode, Donald Miller talks with balloon artist Natalie Teabo, owner of Hello Sunshine Balloons, who feels stuck in what her business is currently making. Don coaches Natalie on how she can triple or even quadruple her prices to not only keep her business afloat (no pun intended) but also grow it.    If your business like an airplane, this coaching conversation is all about the wings, or your products. If you are constantly struggling to build demand and get customers to see the value of your products, then today’s coaching conversation is for you.    Learn more about Hello Sunshine Balloons at <a href=
07/03/202228 minutes 59 seconds
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#61: How to Attract and Retain Top Talent

Your business needs highly trained individuals to serve your clients well. But hiring top talent is expensive, and businesses often wonder how they can pay well and still keep the business afloat, especially when they have looming overhead expenses as well.   In this episode, Donald Miller talks with Michael Remole, CEO and Founder of Gateway Family Services of Illinois, a mental health organization providing services including equine assisted therapy. Don coaches Michael on how he can attract, retain and compensate the highly specialized workforce his practice needs to thrive.   If your business like an airplane, this coaching conversation is all about the body, or your overhead. If you are struggling to attract and retain top talent while also struggling to offer a competitive salary, this episode will give you a path forward and some much needed relief.   Learn more about Gateway Family Services at <a href= "https://www.gatewayfa
28/02/202225 minutes 55 seconds
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#60: How to Scale Your Team as a Solopreneur

As a soloprenuer, you are used to doing everything yourself. But as a team of one there's only so much you can do to scale your business. So when it comes to growth, how do you create a strategy for expanding your team that doesn't inflate your overhead, grows your revenue, and utilizes your time and talents to the fullest?   In this episode, Donald Miller talks with Laurelyn Dexter, owner of My Brand Photographer, a business that helps female entrepreneurs grow their businesses through strategic brand photography, and coaches her on how to make a strategic first hire that makes her business scalable.   If you think of your business like an airplane, this coaching conversation is all about the body (overhead) and wings (products). After listening, you will have a clear idea how to bring on a new team member to increase the strength of your wings without adding more weight to the body of your plane.   Learn more about Laurelyn Dexter and My B
21/02/202231 minutes 57 seconds
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#59: Tim Arnold—Move Forward Faster When You Lead With "And"

As a leader, you’re committed to making a difference, leaving a mark, and making the world a better place. But when it comes to moving things forward, does it often seem like you’re fighting an uphill battle against broken systems, impossible demands, and unreasonable people?   In this episode, Donald Miller talks with Tim Arnold, leadership expert and author of the new book Lead with And, to coach you to move beyond the traditional Either/Or approach to solving problems and embrace the transformational power of Both/And thinking.   If your business like an airplane, this coaching conversation is all about the cockpit! After today's conversation will help you learn how to rise above polarity, division, and conflicting values and gain the courage to lead with AND.   Order Tim Arnold's new book Lead with And at LeadWithAnd.com.   --   Have you ever created a ne
14/02/202228 minutes 11 seconds
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Becoming a Hero on a Mission—Play the Hero to Improve Your Story

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In the final part of this limited series, Donald Miller talks about the last and most important character in every story- the hero. Playing the hero improves our stories dramatically, but how do we get there? In this episode, Donald walks you through how to embody heroic energy to take control of your life, craft your own meaningful life story, and rise up with courage to change our circumstances.   Dive deeper into crafting a life story filled with meaning and order Hero on a Mission on Amazon, Audible,
10/02/202222 minutes 24 seconds
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#58: How to Build and Grow Your Personal Brand

When it comes to selling your products, they need to be in demand and profitable. But what about if you are the product? How can you strategize and build a personal brand that is both in demand and profitable?   In this episode, Donald Miller coaches Shanera Williamson, founder and podcast host of Brown Mama Bear, a personal brand centered around helping mothers raise brown children in white spaces. Don coaches her on a step-by-step plan to grow her audience and build engagement.   If you think of your business like an airplane, this coaching conversation is all about building the airplane! After today you will have a clear path on how to build a personal brand as well as what's needed to grow and sustain it.   Learn more about Brown Mama Bear and listen to Shanera's new podcast at BrownMamaBear.com.   --   Are you stuck trying to grow your amazing business
07/02/202236 minutes 52 seconds
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Becoming a Hero on a Mission—How to Escape a Villain Mindset

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   Every story includes four basic characters: a hero, villain, victim and guide. Do you know which character you're playing in your life? Unfortunately, more often than we'd like to admit, it's easy for us to default to villain energy, making others feel small or talking about them behind their backs. We get stuck wishing for our friends and colleagues to fail, or worse yet, paint them as villains all so we can find comfort from our own insecurities. Being a villain might give us that temporary dopamine hit, but will always act
03/02/202220 minutes 19 seconds
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#57: Is Word-of-Mouth Marketing Dead?

Customers are buying your product. They're loving it. ... Then what? As a business, is your job done now? We'll go ahead and give you the answer. If you're not equipping your customers to share about your products after they buy, you're leaving a ton of money on the table.   In this episode, Donald Miller coaches Connor Meakin, founder of Blue Bird Provisions, on how to create marketing that gives your customers everything they need to share about your product, turning them into a sales force for your company. If you thought word-of-mouth marketing was dead, lean in and listen to this episode.   If you think of your business like an airplane, this coaching conversation is all about your right and left engines, your marketing and sales, and after today you will know how to build and implement your marketing so it's not only captivating but moves your customers to spread the word!   Go to BlueBirdPr
31/01/202220 minutes 46 seconds
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Becoming a Hero on a Mission—How to Ditch a Victim Mentality (When You're Not a Real Victim)

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   Every story includes four basic characters: a hero, villain, victim and guide. Do you know which character you're playing in your life? We often play the victim when we feel overwhelmed with our to-do lists or stuck at our jobs. But unlike true victims who do need our help, a victim mentality is a temporary state that can actually be avoided.   In part four of our series, Donald Miller breaks down how you can take control of your own life, escape the victim mentality, and transform into a hero on a mission. <
27/01/202221 minutes 52 seconds
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#56: Curing the Overworked, Overwhelmed Business Owner

Success as a business owner can feel like a double edged sword. You are accomplishing your dream and growing a business you're passionate about, but you're also doing so much, feeling constantly overwhelmed by the weight of making sure everything runs as it should.   Today's coaching guest finds herself here. Renee Thompson is the founder and CEO of the Healthy Workforce Institute, an organization eradicating bullying and incivility inside the healthcare system. In this episode, Donald Miller coaches Renee on how to evaluate which tasks are the most important and truly need your attention to avoid overworking yourself. After all, if you break yourself, you won't be able to fix what's broken in the world.   If you think of your business like an airplane, this coaching conversation is continuing to show you how to strengthen your wings, or your products, so you can stop living in a state of chaos and actually find time to take a break.   Learn
24/01/202235 minutes 11 seconds
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Becoming a Hero on a Mission—Create a Morning Routine that Gives You Meaning

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part three of our series, Donald Miller breaks down how to create a morning routine that gives every day meaning, all from his new book Hero on a Mission. Donald walks through the steps to take to propel you towards a meaningful life, including starting your day by reading your eulogy (trust us on this one), reviewing your vision for the future, and knowing exactly what you want to accomplish. Today's conversation will show how to begin each day with intention and purpose.    When you order Hero O
20/01/202216 minutes 52 seconds
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#55: How to Grow Your Business to Seven Figures

It's inevitable; even the most successful businesses eventually hit a plateau. So how do you avoid losing the momentum that grew your business from the ground up?   Today's coaching guest, Gabe Helguera finds himself here. Gabe is the founder and CEO of Drum Beats Online, a subscription-based platform helping drummers level-up their skills. In this episode, Donald Miller coaches Gabe on how to keep his business growing towards his next goal.   If you think of your business like an airplane, this coaching conversation is all about how to strengthen your wings, or your products, helping you level up and reach seven figures!   Learn more about Gabe Helguera and his amazing business at DrumBeatsOnline.com.   --   Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to <a href= "http://businessmadesimple.com/Podcast"
17/01/202227 minutes 42 seconds
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Becoming a Hero on a Mission—Start By Writing Your Eulogy Now

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part two of our series, Donald Miller talks through the exercise of writing your own eulogy, all from his new book Hero on a Mission. While it may seem morbid, writing your eulogy while you're alive actually gives direction how you should spend your time each day and how you truly want to spend the rest of your life. You'll find that determining how you want your story to end acts as the perfect filter to help make decisions on living a life that gives you true meaning and purpose.   When you preorder
13/01/202216 minutes 6 seconds
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#54: How Writing a Book Can Give Your Business Extra Fuel

Do you have life experiences that feel too valuable not to share with the world? Or have you figured something out in you business you know other business owners struggle with? Writing a book is great way to not only share your valuable story, but also give your business an extra dose of fuel. While it may seem like it's in a different lane, publishing a book helps strengthen several parts of your airplane - your marketing engine, your sales engine, and even your leadership in the cockpit.   But where do you even begin? In today's coaching conversation, Donald Miller gives Kirbee Miller, owner of KiNiMi Kitchen, a step-by-step plan for how to start writing her first book. If you're ready to share what you have to offer with the world, today's episode is for you.   Learn more about Kirbee Miller and order some of her delicious one-of-a-kind popcorn at KiNiMiKitchen.com/Shop. You can clao follow Kirbee
10/01/202234 minutes 45 seconds
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Becoming a Hero on a Mission—How to Rediscover Purpose and Meaning in Your Life

When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission.   In part one of our series, Donald Miller shows you how to find purpose in your life's story, all from his new book Hero on a Mission. If you're ready to wake up every morning interested in your own life, your own business, and your own story, then lean in and listen to how you can discover a deeper sense of meaning.   When you preorder Hero On a Mission on Amazon, Audible, or wherever you buy books, you'll also get free instant access to Donald Miller's limited video series How to Transform
06/01/202218 minutes 46 seconds
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#53: How to Incorporate Your Mission into Your Products

For some business owners, the mission behind the business is what truly drives them, and at the end of the day, means more to them than making a profit. However, as a business, you have to make money to stay operational and actually sustain the mission. So how do you do both successfully? First, you need to incorporate your mission into your products. Second, you need to market your mission and your products consecutively.   Think of it this way: if your business is like an airplane, your products are your wings, and it's imperative they are strong and stable so you can make it to your destination. If not, your business will crash!    In today's coaching conversation, Donald Miller talks with Abra Kinkopf, founder of L.A. America by Mux. Abra designs and sells high end t-shirts to support her mission of saving and preserving Kaqchikel, a Guatemalan language, from dying out. If you run a mission-based business but feel like you're headed into a nose dive,
03/01/202222 minutes 11 seconds
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Hero on a Mission Limited Series PREVIEW—What You Need in a Morning Ritual

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day.    Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.    If you are ready to stop l
30/12/20213 minutes 21 seconds
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#52: The Best Business-Growing Moments of 2021

2021 was quite the ride, especially for businesses, and we’re honored you took the journey with us! Before we say goodbye to 2021, let’s look back on some of the most valuable and insightful moments from this year.   First, we return to episode one, where you learned how to build your business like an airplane so it flies far and fast. Then we’ll revisit the most valuable bites from conversations with:   John Lee Dumas (Episode #12) - How to Create a Content Production Plan   Ryan Deiss (Episode #19 & 20) - Start creating an Amazing Digital Marketing Strategy   Erin Meyer (Episode #34) - How to Give Freedom to Your Team and Still See Amazing Results   Hala Taha (Episode #37) - Why You Need an Internship Program and How to Build a Great One   --   If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go
27/12/202127 minutes 30 seconds
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Discover True Meaning in Your Life's Story—New Limited Series Coming January 6!

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that!    Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.    If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Busi
23/12/20213 minutes 20 seconds
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#51: Grow Your Products Without Growing Your Expenses

When it comes time to expand and grow, companies often rush to create new products that inflate their overhead. But in order to stay in business, doubling your costs means you must also double your profits. If you don't it could send everything into a tailspin. Think of it this way: if your business is like an airplane, your products are your wings. They need to be strong and stable to support your overhead, or the body of your airplane. If not, your business will crash!    In today's coaching conversation, Donald Miller talks with Courtney Jacobsen and Kylie Mimitz, co-owners of The School of Dance in Salt Lake City, all about how to grow their product offerings without bloating their overhead. If you want to start looking at how you can serve customers and make more profit all within your current business model, lean in and listen to today's episode!   Learn more about The School of Dance in Salt Lake City at <a href= "https://www.theschoolofdancesl
20/12/202126 minutes 21 seconds
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#50: Create Lifelong Customers with a Product Funnel

After a customer purchases a product from you, what's next for them? You could call it a day and let that customer drop off. Or you could create a path for them to discover their next purchase from you. Creating a product funnel and guiding your customers through it is a key way to turn one-time purchasers into lifelong customers, generating sustainable revenue for your company.   Think of it this way: if your business is like an airplane, your products are your wings. They need to be strong and stable or your business will crash! In today's coaching conversation, Donald Miller talks with Trevor and David Muir, two brothers behind TheInternUniversity.com, all about how to create an amazing product funnel. If your products are struggling to keep your business in the air, lean in and listen to today's episode!   Find out more about Trevor and David Muir's business at <a href= "https://www.thei
13/12/202132 minutes 10 seconds
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#49: How to Grow Your Business by Getting Specific

Let's start with the bad news. If you're attempting to target anyone and everyone as a potential customer, your business will never be known for anything. But here's the good news! When you nail down exactly who your customer is and become super specific in telling them exactly what problem you can solve for them, your business will fly far and fast.   This is what today's episode is all about. Our guest, Stephanie Gray, is a corporate trainer who originally came to us needing help strategizing how to grow her client list. But in her coaching conversation with Donald Miller, an entirely new career path was revealed! If you are struggling to get specific with the problem you solve for customers, lean in and listen, because today's coaching conversation with Stephanie Gray is for you.   --   Are stuck trying to grow your amazing business everyone should know about? We can help! Go to Busines
06/12/202135 minutes 37 seconds
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#48: Tom Henschel—Establishing Your Executive Presence

You may take pride in wearing your heart on your sleeve when interacting with your team, feeling it comes across as transparent and honest. The trouble is even though you may have the best intentions, your impact could be leaving team members feeling judged or dismissed. And, even more troubling, it could be holding you and your company back! Today we talk with Tom Henschel, executive coaching expert and host of The Look & Sound of Leadership Podcast, all about how to navigate the gap between intention and impact and how you can strengthen what Tom refers to as your "executive presence."   Listen to Tom Henschel on The Look & Sound of Leadership Podcast wherever you stream podcasts. Access Tom's free resources to help jumpstart your executive presence at EssentialComm.com.   --   If you are struggling to discover the problem that's keeping your business from growing, we can
29/11/202128 minutes 39 seconds
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#47: How to Scale as a Solopreneur

Solopreneur- we applaud you. You’ve worked hard, started a business, and grown it to where it is today. Now you’re ready to take the next step! ... Except you’re stuck. And because you alone continue to act as the “secret sauce” powering everything inside your business, you never see the light of day. To take the next step in scaling your business and avoiding burnout, you must first figure out how to scale yourself!   Today's guest, Katherine Kelly of KatherineKellyDesign.com, knows this all too well. Katherine is the "secret sauce" powering her very successful stationary business but is finding it harder and harder to grow when she's stuck doing everything herself. Donald Miller coaches Katherine (and you!) how to give up the need to control all aspects of the business, develop ways to automate, and staff her liabilities to finally gain back the freedom needed to continue dreaming and growing.   O
22/11/202124 minutes 53 seconds
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#46: Hala Taha RETURNS—How to Start and Grow Your Own Podcast

Over the last year, podcasts have exploded in popularity, becoming a powerful marketing tool. Podcasts are a great way to engage with and build your customer base, but starting one can seem like a huge undertaking. That's exactly why we invited Hala Taha, host of the Young and Profiting podcast and founder of YAP media, back to the show. She joins Donald Miller to coach you through developing a podcast strategy from start to finish. Hala also reveals which social platform you and your business need to be utilizing to increase engagement and strengthen your customer base.     Find out more about Hala's Young and Profiting podcast and YAP Media at YoungAndProfiting.com/Yap-Media.   --   Join Don and Tyler Ginn, Business Made Simple's VP of Sales & Marketing, for a Live Coaching Q&A on How to Drive Sales Using Social Media, Thursday, November 18th. Business Made Simple memb
15/11/202125 minutes 7 seconds
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#45: Tyler Ginn—How to Use Social Media to Actually Grow Your Business

You know your business is supposed to be on social media, right? So you keep showing up there, posting randomly, spending time and money trying to connect with customers. But if you’re honest, all of your social media efforts don't seem to be leading to more customers or more revenue.   It doesn’t have to be that way. It’s possible to use social media to connect with prospective customers, add new email addresses to your list, and ultimately drive more revenue for your business. In today’s conversation, Donald Miller and Tyler Ginn, Vice President of Marketing and Sales at Business Made Simple, break down the four things that most companies do wrong on social media and tell you exactly how to fix it.   Join Don and Tyler for a member-exclusive Q&A livestream on How to Drive Sales Using Social Media, Thursday, November 18th. Business Made Simple members get free access! If you're not a Business Made Simple member, go to <a href= "https://busin
08/11/202130 minutes 10 seconds
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#44: Mignon Francois—How to Build a Business When You Have Absolutely, Freaking Nothing

How can you build your business when you have nothing? Nothing in the bank, nothing left in your fuel tank and nothing much to work with. Believe it or not, there’s a way. That’s why we invited Mignon Francois, founder and CEO of The Cupcake Collection, to share her story of how she started a business at one of the lowest points in her life and grew it into a $15 million empire! If you’re feeling like there’s no way you could ever succeed in your business, Mignon’s story of resilience and reinvention will give you some much needed inspiration.   P.S. If you’re feeling bored with life and are ready to start living with meaning and purpose, just like Mignon, pre-order Donald Miller’s new book, Hero On A Mission (available January 11, 2022). In this book, Donald Miller offers you practical steps you can follow to experience a deep sense of meaning every single day of your life. If you’re tired of living life on autopilot and are ready to make a serious change in
01/11/202126 minutes 56 seconds
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#43: Joshua DuBois—How Your Business Can Get the Most Out of Quarter 4

With the holidays just around the corner, is your business ready to make the most of it? In this week’s conversation, Joshua DuBois, co-founder and CEO of Gauge.ai, returns, packing a powerful punch with his top three predictions for quarter 4. He’ll coach you on how to best position your business so it’s ready to take on your customer’s problems head-on into the new year!     Find out more about Joshua DuBois and how he and his team can help your business get ahead at Gauge.ai.   --   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools y
25/10/202116 minutes 4 seconds
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#42: Tim Schurrer—How to Keep Your Team Focused On Your Big Goals

Are your employees always busy, but your business still doesn’t seem to move forward? Do you feel like you’re always stuck micromanaging? Without a management and execution system, this is the arena you can expect to play in. But if you want employees who are focused, productive, and happy in their jobs, then today’s conversation is for you! Donald Miller and Tim Schurrer, Vice President of Talent Management and Culture at Business Made Simple, coach you through the simple but effective management and execution framework you need to empower your employees, stay out of the weeds and leave you feeling confident as a leader knowing your team is tracking toward your big goals.   Get access to the upcoming Business Made Simple Live Coaching event: Management & Execution: Master a Simple System to Manage Any Team on Thursday, October 21 at 10a (CT). Just go to BusinessMadeSimple.com and register now
18/10/202125 minutes 35 seconds
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#41: Clate Mask—Not Having a Customer Relationship Management (CRM) System Is Costing You

Creating and nurturing customer relationships is key to growing your business. You must know where they are in their journey to buying your product so you can easily guide them to the sale. But managing it all can be overwhelming and exhausting which is exactly why you need a Customer Relationship Management (CRM) system. Speaking from experience, implementing a CRM system helped grow StoryBrand and Business Made Simple to over $15 million! Today we are joined by Clate Mask who is co-founder and CEO of Keap, a leading CRM platform. Clate will coach you on how to easily integrate a CRM to help manage all of your customer relationships, automate email follow-ups and grow your business.   Want to start growing your business with a CRM? Go to Keap.com/BMS to access a limited offer exclusively available to our Business Made Simple listening community.   --
11/10/202133 minutes 56 seconds
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#40: How To Grow Your Business When You Feel Stuck

Growing your business can feel like a constant and overwhelming guessing game. That's exactly what this week's guest, Sheri Rowney, owner of Harmonized Brain Center, was facing when she came to us for help. Sheri is a brilliant business owner with a great business model, but like many of you, she's hit a roadblock when it comes to growing and scaling. In this coaching conversation, Don walks Sheri through exactly what she needs to do to grow her business without adding hours to an already packed schedule. If you're feeling like your business has hit a ceiling when it comes to growth potential, you need to listen to this episode! --   See the amazing work Sheri Rowney offers through LENS therapy and how it could help you at HarmonizedBrainCentersTN.com. Do you have an amazing business everyone should know about but are stuck trying to grow it? We can help! Go to <a href= "http:
04/10/202137 minutes 11 seconds
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#39: Cathy Heller—Ditch Your Day Job and Turn Your Passion Into Profit

Over 95% of Americans are considering quitting their jobs right now. Are you one of them?   This week, we’re continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don’t Keep Your Day Job podcast, who coaches you through how to get out of your own way and become delusionally optimistic about paving your own path forward.   --   Join Cathy Heller's Quitter's Club at <a class="ql-link" href= "https://www.cathyhe
27/09/202127 minutes 44 seconds
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#38: Tanya Dalton—Get Unstuck and Find Your Passion in Work (and in Life)

Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose, and will help you escape the merry-go-round, follow your passion and find your "soulmate client."   --   Order Tanya Dalton's new book, On Purpose, and access exclusive content at <a class="ql-link" href= "https://tanyadalton.com/elb"
20/09/202124 minutes 51 seconds
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#37: Hala Taha—How to Develop an Internship Program to Fill Your Talent Pool

Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent you need to grow your business.   --   Find out more about Hala's Young and Profiting podcast and YAP Media at <a class="ql-link" href= "https://younga
13/09/202128 minutes 30 seconds
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#36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time

Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They’ll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know!   --   Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at MarketingMessBook.com   If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify t
06/09/202126 minutes 3 seconds
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#35: Bill Haslam—Leading with Empathy When Your People are Divided

Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence, about how to lead, even in the most turbulent times, with an open mind and not by your emotions.   --   Click here to order Bill Haslam's new book, Faithful Presence. You can also find it wherever buy books.    If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at <a class="ql-link" href="http://HireACoach.com" target="_blank
30/08/202125 minutes 53 seconds
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#34: Erin Meyer—Rewrite the Rules for Growing Your Business

Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week’s conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next “Netflix” of your market!  --   Order Erin Meyer and Reed Hastings’ book, No Rules Rules: Netflix and the Culture of Reinvention, at NoRulesRules.com.   Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26
23/08/202131 minutes 12 seconds
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Marketing Made Simple #9: Give Your Customers a "Happily Ever After"

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you:    How to cast a vision of a climactic scene for your customers    How to frame success against failure   Examples of success language for your website   We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s ma
18/08/20216 minutes 50 seconds
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#33: Doug Keim—How to Attract, Hire and Manage Top Talent

Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle’s best friend’s cousin as your new sales director solely based on the fact that “they sold stuff at a job they had in college one time”. Not okay. If you never want to find yourself in that situation, you need a talent management framework. This week Don breaks down how you can start implementing one with special guest and Business Made Simple President, Doug Keim. Listen now to finally learn how to begin attracting, hiring and managing top talent within your business!   --   Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to <a href= "https://www.businessmadesimple.co
16/08/202121 minutes 41 seconds
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Marketing Made Simple #8: Save Your Customers from Failure

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.   This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:    Exactly how to talk about failure without overwhelming your customer   How to breakdown and show the consequences related to not buying your product   Whether to use short-term vs. long-term failure in your messaging   We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how
11/08/20215 minutes 9 seconds
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#32: Governor Bill Lee—How Investing in Your Employees Can Pay Off

When running a growing team, developing your employees is no small feat. Today’s conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth!   --   At Business Made Simple we help you understand what’s wrong with your business and show you how to fix it. Just go to BusinessMadeSimple.com and for only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.
09/08/202119 minutes 26 seconds
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Marketing Made Simple #7: Challenge Your Customers to Take Action

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:    How to create a strong Call To Action or CTA for your customer   Specific examples of effective CTAs    Exactly where to position CTAs in your website to increase customer engagement   We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Gu
04/08/20214 minutes 11 seconds
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#31: Koula Callahan—How to Conduct a Great Exit Interview

When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one you are missing an opportunity to collect valuable feedback for improving how you hire and retain top talent.  Today Don, J.J. and Koula discuss exactly what’s needed in an effective exit interview and provide a list of strategic questions to capture honest feedback while also positioning your team member to leave with a great sense of closure.    Sadly, today’s conversation also acts an exit interview for our co-host Koula Callahan. Koula is truly a foundational pillar at Business Made Simple and is off to new and fantastic opportunities! But before she leaves, we are extremely grateful she has allowed this personal conversation to air on the podcast, giving you an inside look at how to
02/08/202125 minutes 38 seconds
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Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   <p class="p1"
28/07/20215 minutes 31 seconds
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#30: John Maxwell—The Proven Steps You Need to Create Change

We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your world. Today John Maxwell, leadership expert, change-maker and author of the new book, Change Your World, joins the conversation and shares the simple steps you need to finally break through the noise and achieve the change your world is so desperately needing!      --   Order John Maxwell’s new book, Change Your World, and get access to bonus content at ChangeYourWorld.com <span style= "font-family: -apple-system, BlinkMacSystemF
26/07/202130 minutes 50 seconds
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Marketing Made Simple #5: Your Customers Are Looking for a Guide, Not a Hero

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:    -Use specific language throughout your marketing to position your brand as the guide   -Combine empathy and authority to build trust and engagement   -Craft your marketing tools, like a sales email, through the voice of a guide   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and Apri
21/07/20213 minutes 31 seconds
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#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You

The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line.   --   Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com.   Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 a
19/07/202123 minutes 21 seconds
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Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:   -Clearly identify the problem you solve    -Breakdown that problem into Three Levels of Conflict your customers are facing   -Implement problem-language into your marketing and messaging   J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was st
14/07/202123 minutes 37 seconds
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#28: David Eagleman—Break Free of Your Soul-Sucking Routine

Sometimes it can feel like you’re constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back your energy at work and at home.    --   Order David Eagleman's newest book, Livewired: The Story of the Ever-Changing Brain, at Eagleman.com/Books.   Finally take the mystery out of growing your business and go to BusinessMadeSimple.com
12/07/202118 minutes 59 seconds
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Marketing Made Simple #3: Discover What Your Customer Really Wants

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug that specific language into your marketing   -Help transform your customer into the hero after they use your product or service to get what they want   April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.</
07/07/202121 minutes 7 seconds
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#27: Juliet Funt—Reclaim Your Focus and Productivity

Have a minute? If you're like most business leaders today, the answer is probably no. But you need open windows of time during the day in order to thrive, especially if you're growing a business. On this episode special guest Juliet Funt, author of A Minute To Think, shows you how to find moments of "white space", or strategic pauses, throughout your day to eliminate mindless tasks, enhance your performance and productivity, and reinvent the way you work.    --   Pre-order A Minute To Think at JulietFunt.com and then go to JulietFunt.com/BusinessMadeSimple for a free Facilitated Book Club Guide designed to deliver deeper insights and even more “ah-ha” moments about A Minute to Think! Plus, the first 1500 people to sign up will also receive an invit
05/07/202133 minutes 30 seconds
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Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryB
30/06/202121 minutes 24 seconds
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#26: Josh Linkner—Five Strategies for Escaping a Creative Rut

Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs, shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities!    --   Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at BigLittleBreakthroughs.com   Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events
28/06/202125 minutes 9 seconds
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Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spot
23/06/202124 minutes 18 seconds
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#25: Joshua DuBois—Get the Most Out of the Post-COVID Spending Boom

The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai, returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter.    --   Find out more about Joshua DuBois at Gauge.ai   Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.   Take the mystery out of growing your business and go to Bu
21/06/202121 minutes 15 seconds
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Marketing Made Simple Launches Next Week on June 23!

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story.   Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.    On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!
16/06/20211 minute 30 seconds
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#24: Greg McKeown—Experiencing Burnout? How to Reprioritize!

We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we’re too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless. Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are constantly living inside your last edge of energy, this conversation is the reprogramming you need so can finally stop wearing your burn out as a badge of honor.   --   Order Effortless at GregMcKeown.com/Books/Effortless/ and listen to Greg's new What's Essential podcast at GregMcKeown.com/Podcast/ <p class=
14/06/202135 minutes 14 seconds
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Introducing Our New Podcast: Marketing Made Simple!

If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand, Marketing Made Simple and Business Made Simple.    Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.    On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!
09/06/20212 minutes 20 seconds
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#23: Carey Lohrenz—Equipping Yourself to Perform Under Pressure

Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control, offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and  breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure!   --   Order Span of Control at CareyLohrenz.com then take the Span of Control test to find our if you're equipped to perform under pressure at CareyLohrenz.com/Span-Of-Control-Test   Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you
07/06/202125 minutes 36 seconds
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#22: Ellen Bennett—Learn To Stop Overthinking and Take Action

Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal playbook for taking action before you stop yourself again!   --   Click here to order Dream First, Details Later then find your perfect apron at HedleyAndBennett.com   Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com
31/05/202128 minutes 5 seconds
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#21: Charles Koch & Brian Hooks—How to Become the Best Version of Yourself

This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution through empowerment. For anyone wanting to become the best version of themselves and make a true difference inside their business or community, this conversation acts as the perfect roadmap!   --   Order Believe In People: Bottom Up Solutions for a Top Down World and learn more about Stand Together at BelieveInPeopleBook.com   Start on your path to becoming a Business Made Simple Professional
24/05/202125 minutes 33 seconds
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#20: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 2]

Special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, is back to continue guiding you step-by-step through a digital marketing strategy that will help your business scale and make you more money. --   Find out more about Ryan Deiss at DigitalMarketer.com   Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month.   Take the mystery out of growing your business and go to BusinessMadeSimple.com.
17/05/202126 minutes 19 seconds
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#19: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 1]

These days your business needs an effective digital marketing strategy not only to keep up with the competition but in order for it to fly far and fast. Without one, you could be headed for a crash landing! But don't worry—we’ve got you covered because over the next two episodes special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, guides you step-by-step through a digital marketing strategy to help your business scale and make you more money. --   Find out more about Ryan Deiss at DigitalMarketer.com   Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions w
10/05/202123 minutes 23 seconds
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#18: Leah Glover Hayes—Three Keys to Success

Most people think success is a solo endeavor – you have to do it alone and there's no one else who can help you get there. But the reality is that we are surrounded by resources and people who can support us in our journey toward success. This week's guest, Leah Glover Hayes, host of the podcast "Her Story of Success", shares inspiring stories of women trailblazers, entrepreneurs, artists and business leaders from all walks. She’s distilled their advice into three keys to success you can use in any area of your life. These keys will help set you on the path to what matters most.   --   Find out more about Leah Glover Hayes and her podcast, "Her Story of Success" at HerStoryOfSuccess.com   If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimp
03/05/202125 minutes 38 seconds
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#17: Tom Eisenmann—Is Your Start-up Destined to Fail? 

The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn’t have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of “How Startups Fail”, surveyed 470 entrepreneurs and investors about their failed businesses and discovered six distinct patterns leading to their failure. In this episode we discuss and unpack those patterns so you know exactly what to avoid when starting your own business or investing in someone else’s.   --   Order Tom Eisenmann's "Why Startups Fail" now!   If you want to become a Business Made Simple professional, sign up for pro access at <e
26/04/202128 minutes 40 seconds
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#16: Tyler Reagin—How To Lead Something You Didn’t Start

No matter what your role is within your business, there will be a time when you need to step in and take over something somebody else has built. Not knowing how to manage that transition could put you in a nose dive toward disaster. So how can you successfully lead something you didn’t start? This week special guest, Tyler Reagin, author of “Leading Things You Didn’t Start", answers that question! He gives you the five steps you'll need when taking over any project, department or company.    --   Order "Leading Things You Didn't Start" at TylerReagin.com/LifeGivingLeader   If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Mi
19/04/202128 minutes 34 seconds
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#15: Allison Fallon—How and Why Should You Write Your Story?

You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your story? It's overwhelming. That's why we’re answering the question, “How and why should you write your story?” We're joined by special guest Allison Fallon, author of "The Power of Writing It Down", who’s helped hundreds of people find their voice, tell their stories, and share them with the world. In this episode she’ll walk you step-by-step on how to start writing your story and the best way to tell it.   --   Let Allison help you start writing your story at WriteYourStory.com   If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com</
12/04/202129 minutes 12 seconds
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#14: Joshua DuBois—How Can Your Business Ride the Post-COVID Wave?

The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer behavior change? What exactly is this "new normal?" These are the exact questions we are answering this week. Joshua DuBois, founder of Gauge.ai, a market research firm that surveys tens of thousands of people per day, will share what you can expect in Q2 of this year and how your business can be prepared for the changes that will come as the world emerges from COVID.   --   Find out more about Joshua DuBois at Gauge.ai   If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses pl
05/04/202126 minutes 21 seconds
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#13: Michael Hyatt—Can You Grow Your Business Working Six Hour Days?

On this week’s episode we’re answering the question, “Is it possible to grow your business working only six hour days?” Michael Hyatt, co-author of the new book “Win At Work & Succeed At Life,” is convinced you can. You'll hear why as he shares his insight into how fewer, more focused hours can lead to significant growth in your business.   --   Order Michael Hyatt's new book, "Win at Work & Succeed At Life"  and get access to exclusive bonus content at WinAndSucceedBook.com/BMS    When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com    
29/03/202126 minutes 15 seconds
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#12: John Lee Dumas—Is It Worth It To Create an Online Platform?

It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence.   --   Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com   When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at <span
22/03/202123 minutes 9 seconds
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#11: Vik Harrison—What You Really Need to Grow Your Non-Profit

This week we’re answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the perfect mission statement for any type of business.   --   Find out more about Vik Harrison at VikHarrison.com and CharityWater.org   When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at <a href="http://businessmad
15/03/202126 minutes 14 seconds
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#10: John Lowry—Six Things You Need to Become a Great Negotiator

You’re negotiating all the time without even knowing it. And that’s a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome.   --   Find out more about The Lowry Group at LowryGroup.net   Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com   Want to become a Business Made Simple Certifi
08/03/202139 minutes 55 seconds
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#9: Martin Lindstrøm—Embrace Empathy to Grow Your Business

This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J.  Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!    --   Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At B
01/03/202129 minutes 57 seconds
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#8: How Do You Make Sure You Never Run Out of Cash?

Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method.    --   Find out more about Mike Michalowicz or Profit First at ProfitFirstProfessionals.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing
22/02/202128 minutes 19 seconds
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#7: How Can You Keep Overhead from Getting Out of Hand?

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that’s overhead, and it’s slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we’re focusing on overhead. Sure, you’re going to have some expenses that don’t drive crazy revenue, and sometimes that’s okay. The answer isn’t to cut those expenses altogether – it’s to learn this simple formula so you know what’s worth your time, and what’s holding you back.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to <a href="http://hireacoa
15/02/202127 minutes 49 seconds
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#6: The Secrets to Creating Products That Sell

There’s a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you’re sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we’re focusing on the wings of the airplane – or your product. You don’t have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time.    --   Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to <a href="h
08/02/202140 minutes 9 seconds
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#5: Jamie Kern Lima—How to Overcome Your Fear of Selling

If you’re running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple.   --   Pre-order Jamie's new book, "Believe IT", at <a href= "http://www.believeit
01/02/202131 minutes 38 seconds
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#4: The Proven Framework to Close Any Sales Deal

You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
25/01/202131 minutes 23 seconds
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#3: How Does A Business Die? Our Detectives Are On The Case!

Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you. In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to gro
18/01/202135 minutes 16 seconds
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#2: What All Great Leaders Have in Common

What if leadership wasn’t about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we’re focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think). ...   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireAC
11/01/202135 minutes 55 seconds
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#1: What You Really Need to Know to Grow Your Business

In this inaugural episode of the Business Made Simple podcast, our hosts, Donald Miller, Dr. J.J. Peterson and Koula Callahan explain how a business really works and debate whether or not your college degree was worth the investment.   ...   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — Busi
04/01/202125 minutes 13 seconds
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#233: The Best of 2020—Our Biggest Takeaways for Business Leaders

Well, friends, we did it! We’ve wrapped on yet another year of the Building a StoryBrand Podcast. And you know what that means: it’s time for the annual “Best of” episode. On this year’s episode, we’ve pulled together some of the best nuggets of wisdom from guests like Adrienne Bankert, Matthew McConnaughey, and even our very own Business Made Simple President, Doug Kiem. So join us as we revisit some amazing business (and life) advice we got in 2020.   Head to storybrand.com/survey to complete our 2020 Listener Survey before December 31 for a chance to win a $50 Amazon Gift Card! Just head over to storybrand.com/survey and give us your feedback!  
28/12/202027 minutes 3 seconds
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#232: Joshua DuBois—How Should You Change Your Business?

There is no doubt we’re all craving a return to normalcy. But is getting back to the way things were what your customers actually want? Joshua DuBois, market research expert and CEO of Gague.ai, gives Don some surprising insight. Peeking into his “crystal ball”, Joshua predicts how trends will change so you and your business can be more than ready heading into 2021!   Head to storybrand.com/survey to complete our 2020 Listener Survey before December 31 for a chance to win a $50 Amazon Gift Card! Just head over to storybrand.com/survey and give us your feedback! Merry Christmas and Happy Holidays!  
21/12/202022 minutes 44 seconds
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#231: 10 Characteristics of Every Value-Driven Professional

There are specific qualities that highest paid people possess. I don’t mean integrity or honesty or kindness — those are characteristics you have to have in order to be a decent human. I’m talking about tangible character traits that make you a value-driven professional. Traits like understanding how to receive feedback, de-escalating drama and prioritizing your highest return opportunities. There’s a reason the highest paid people are where they are — and I want to teach you why.   If you develop these characteristics, you become seen as a valuable “product” that organizations will want to invest in. Not too dissimilar from a good stock, you become the type of employee who gives your organization a great return. And when you give an organization a great return, they’re more likely to pay you more. A lot more.   In this week’s episode I’ll explain the 10 characteristics of every value-driven professional and how you can develop them. When you embody these
14/12/202023 minutes 7 seconds
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#230: Paula Faris—Three Keys to Uncovering Your Purpose and Finding Meaning in Life

Have you ever found yourself feeling a bit...meh.. about your career trajectory?  You’re proud of what you’ve accomplished, and you should be. But you just can’t shake the fact that you feel unfulfilled and that there's got to be more to life... It wasn’t too long ago when Good Morning America news anchor, Paula Faris, found herself in the same rut. So she decided to change things. She quit her job and completely re-engineered her life to discover her true purpose. What some might have thought was a drastic move, Paula knew was right. On this week’s episode, she shares her journey of finding a career that aligned with her purpose and offers practical tools to help you clear out the clutter and find meaning in life.
07/12/202025 minutes 21 seconds
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#229: Elida Field—How to Go From “Starving Artist” to Savvy Business Owner

Many artists think sheer talent and creativity are all they need to turn their art into a lucrative business. Sadly, here’s what usually ends up happening: they realize talent alone isn’t going to cut it so they resort to being a “starving artist” and never really achieve the type of success they once dreamt possible. Elida Field could have easily fallen into the same trap, but her focus and determination propelled her into a profitable career she loves. In this week’s episode, she’ll share her process for how she defeated the “starving artist” phase and built a profitable career as an artist. If you’re a creative and need a plan to help you monetize your art and build a successful career, this episode will help! 
30/11/202025 minutes 5 seconds
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BONUS—A Word About Tough Conversations with Friends and Family This Holiday

In a candid moment from his back porch, Don shares a few ways you can break through the noise at the dinner table this Thanksgiving and focus on what really matters--sharing love and connection with friends and family. Have a safe and happy Thanksgiving!
26/11/20205 minutes 6 seconds
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#228: Matthew McConaughey—Are Those Who “Trust In Fate” Doomed to a Boring Life?

Fate is a terrible writer -- and it shouldn’t be the one in the driver’s seat of your life. But there has to be a balance between fate and control, right? Matthew McConaughey’s take on this topic is an inspiring one, and in this week’s interview, he talks about how fate works together with self-determination to help you create the life you really want. He argues that ego is actually a healthy thing and that there is a beautiful balance between freedom and responsibility (in his terms, “giddy-up and innate ability.”) This epic conversation with Don and Matthew will inspire you to learn from your setbacks, take back control of your life, and develop the kind of optimism that will help you succeed.
23/11/202035 minutes 5 seconds
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#227: How a Life Plan Will Give You a Deep Sense of Meaning

We all want to live a meaningful life, but if we’re honest, we’ve been letting fate author our story for way too long. A meaningful life doesn’t happen when we let fate write it for us. A meaningful life happens when we create and follow a life plan that gives us a clear direction and purpose. Imagine knowing every task you completed was contributing to a life full of meaning. Imagine waking up each day not in a fog, but with a clear sense of purpose.  That’s exactly what you’ll experience when you create and follow the life plan Donald Miller teaches in this episode. These five steps will help you take back control of your life so you wake up every day knowing your work matters and is part of an incredibly meaningful story. 
16/11/202032 minutes 45 seconds
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#226: Seth Godin—How to Become More Creative - Even if You Think You Aren’t

Most people think there are those who are “just born” creative, and those who just aren’t. Seth Godin would disagree. He believes that creativity, like riding a bike, is a skill everyone can learn and develop over time. It’s an important skill, too, and if we don’t develop practices that keep us creative, we could get left behind. In today’s episode, Seth gives us insight into how we can become more creative with our work. Whether you’re a graphic designer, and architect, a CEO or a receptionist, these practices will help you grow and become a more valuable professional.
09/11/202026 minutes 33 seconds
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#225: Lee LeFever—What to Do When Your Business Slows Down & Money Stops Coming In

Your business can’t always be booming. So what do you do when it feels like everything is slowing down? If you’re like most people, you’ll probably panic -- but Lee LeFever would challenge you not to. Lee decided he was going to embrace the slow down and learn how to gain success even if he wasn’t making money. If you’re the type of person who hates when things slow down, this is the episode you need. Plus -- our friend Justin Christensen stops by to share how he pivoted his business during the pandemic and saw serious growth.
02/11/202026 minutes 47 seconds
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#224: The Canlis Brothers—What’s (Actually) Possible For Your Business?

When COVID-19 hit, everyone scrambled to pivot their businesses. And our friends at the Canlis restaurant in Seattle were no exception. They took their fine-dining restaurant and made it a burger joint, and a crab shack, and oh yeah ... a drive-in movie theatre?! So when we got the chance to talk to them about their (new and improved) business model, we just couldn’t resist. And we get it -- your business might not need to do a full 180 like it did six months ago. But this episode will transform the way you think about what’s possible for your business -- regardless of if there’s a global pandemic forcing you to pivot or not.
26/10/202028 minutes 41 seconds
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#223: Daniel Harkavy—Is 2020 a Total Wash for Business Leaders?

The beginning of the pandemic felt like being chased by a tiger. For a lot of us, this is the first time we’re getting to slow down and catch our breath. This week, Daniel Harkavy stops by to share why it’s important to spend time really reflecting on your wins and losses from this season. His new book, The 7 Perspectives of Effective Leaders, provides a framework to become a better leader even in the face of enormous challenges. When you use his perspectives to reflect on everything that’s happened this year -- you’ll feel proud of all you and your team have actually accomplished.
19/10/202027 minutes 13 seconds
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#222: Hal Runkel—What Leadership and Parenting Have in Common

If you’ve ever tried to wrangle a screaming preschooler into a car, you know what the worst days of leading a team feel like. Managing a team and parenting a small child can sometimes feel … a little too similar. But Hal Runkel doesn’t think that’s such a bad thing. This bestselling author of books like ScreamFree Parenting and Choose Your Own Adulthood joins the podcast to show you how his proven parenting techniques can also help you become a confident and respected leader.
12/10/202052 minutes 49 seconds
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#221: Miles Adcox—Should You Really Keep Emotions Out of the Workplace?

How many times have you been told to leave your emotions at the door? Probably too many to count. But when you’re sitting at your desk with chest pains or feel your ears ringing after a frustrating meeting -- that feels pretty impossible. Miles Adcox flips the script when it comes to emotions in the workplace. He gives you permission to actually feel your emotions and shows you 3 ways to use them to your advantage.
09/10/202030 minutes 10 seconds
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#220: Robbie Kellman Baxter—Three Keys to Making Passive Revenue

You want recurring revenue for your business. The thing is — you just aren’t sure if you have what it takes to create something people will actually buy. It stinks, but subscription services can sink your business — fast. So if you’re going to do this, you need to do it right. Robbie Kellman Baxter literally wrote the book on creating subscription services that make money. And in this episode, she’s giving you her secret formula for building a recurring revenue stream that lasts. Listen now!
28/09/202033 minutes 54 seconds
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#219: How to Make Any Communication Campaign a Success

You have great ideas that have the power to transform your business. But it’s hard to get people to pay attention. What you need is a proven framework that makes any communication campaign a success and gets buy-in from your entire team. And that’s exactly what you’ll get in our newest Business Made Simple University course -- Communication Made Simple. On this week’s episode, we’re giving you a sneak peek into the paradigm-shifting framework so you can start applying these helpful tips today!
21/09/202035 minutes 38 seconds
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#218: Sherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in Common

Building a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader has in common. On today’s episode, StoryBrand Certified Guide Sherman Merricks is sharing why these two characteristics have the power to make or break your business. Plus, Don and Sherman talk about the current social climate and how business leaders can affect change.
14/09/202025 minutes 20 seconds
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#217: Lee Hartley Carter—How to Persuade Any Audience

If you’ve ever tried to convince someone your position is right, you know it can feel like talking to a brick wall. But what if you were just going about persuasion in the wrong way? The truth is—most people aren’t convinced by some compelling set of facts. Most people change their minds because of their emotions. Lee Hartley Carter has studied the art of persuasion and on today’s episode, she’s sharing what works, what doesn’t, and what you can do to persuade people when it matters most.
07/09/202034 minutes 18 seconds
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#216: Nir Eyal—The Secret to Staying Focused at Work

Life is busy. Between email notifications, calendar reminders, and your wandering mind, it’s easy to let distractions rule the day. But what if staying focused and being productive didn’t have to be so hard? Nir Eyal, author of Indistractable, has cracked the code on staying focused. In this episode, he’s breaking down how to control your attention-span, increase your productivity, and say no to distractions once and for all. If your mind wandered even a little bit while reading this podcast description — this episode is for you.
31/08/202048 minutes 22 seconds
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#215: Gary Hamel—Why Micromanagement is Killing Your Business

You’ve worked hard to grow your business, so you want to make sure that every little thing is done right. But what if there were parts that would be more successful if you let someone else take the wheel for a change? London Business School professor, Gary Hamel, is sharing why top-down micromanagement structures are suffocating businesses and stifling their growth. If you’ve struggled to give up control of your business, this episode might just convince you that it’s actually the best thing you can do.
24/08/202041 minutes 40 seconds
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#214: Dan Heath—Why You Need to Solve Problems Before They Happen

We have two options when we’re faced with a problem. We can either resolve it and walk away or figure out why it’s happening in the first place. It’s tempting to just solve problems as they come up, but bestselling author and speaker Dan Heath thinks there’s a better way. On today’s episode, he’s sharing why it’s important to get to the root of a problem. If managing conflict at work has ever felt like a game of whack-a-mole, this episode will give you the tools you need to create lasting change instead.
17/08/202059 minutes 6 seconds
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#213: Nicole Walters—The Missing Ingredient in Your Business Strategy

When you know your product or service will make your customer’s life better and you have the confidence to back it up, your business strategy is foolproof. But most of us walk around giving wimpy pitches instead because we’re afraid of sounding arrogant. Today’s guest, Nicole Walters, shows you why that’s costing you money. There’s actually a missing ingredient in your business strategy. It’s not better branding. It’s not more advertising. It’s confidence. Listen now. On today’s episode, we talk about becoming a Business Made Simple Certified Coach. Click here to apply: https://bit.ly/bms-coach
10/08/202037 minutes 58 seconds
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#212: Tiffani Bova—How to Achieve (Smart) Growth for Your Company

Tiffani Bova is an executive at Salesforce and the author of Growth IQ. Her strategies have helped companies like Amazon, Microsoft, and IBM take their business to the next level. When it comes to scaling your business, it can be hard to know where to start. But the path to success is not as daunting as you might think. There are actually ten paths to grow a business, and this week’s guest is sharing them with you.
03/08/202033 minutes 29 seconds
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#211: Rory Vaden—Why You Need a Personal Brand

The most well-recognized thought leaders have one thing in common: an irresistible personal brand. But for those of us without a platform, it’s hard to know where to start. Rory Vaden, author of Take the Stairs, has worked with countless influencers to develop brands people gravitate towards and love. In today’s episode, he shares the keys to creating a personal brand that will elevate your status and help you win big with customers.
27/07/202033 minutes 50 seconds
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#210: Ryan Holiday—The Best Leaders Know How to Be Still

Great leaders have a superpower that helps them stay centered while the world spins around them. They know how to be still. On today’s episode Ryan Holiday, author of Stillness is the Key, shows you how to incorporate daily practices into your routine that help you avoid distractions and stay fully present. Our greatest insights usually come out of our quietest moments. Today's episode shows you how to find those crucial moments of stillness in our fast-paced world.
20/07/202045 minutes 40 seconds
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#209: Adrienne Bankert—Your Secret Weapon to Becoming Unbeatable at Work

Succeeding at work takes a high level of competency. But today’s podcast guest believes you have an even greater superpower — kindness. Adrienne Bankert, ABC News national correspondent and Emmy-award winning journalist, is sharing the philosophy behind her new book, Your Hidden Superpower. Succeeding at work doesn’t have to be exhausting — you just have to be kind.
13/07/202026 minutes 27 seconds
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#208: Stephen M. R. Covey—The Key to Creating Great Workplace Culture

Trust is the foundation for any great relationship. But have you ever thought about what role trust plays at work? Work environments without trust are both exhausting and demoralizing. And most of the time, you don’t notice how much you need trust at work until it’s no longer there. Stephen M. R. Covey is the author of The Speed of Trust, and on this week’s episode he and Don are unpacking why trust is so important at work and how to get it back if it has been lost. Listen now!
06/07/202045 minutes 16 seconds
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#207: Bob Goff—Why You Shouldn’t Be Afraid to Dream Big

We all set goals in life. But for many of us -- the road stops there. We make plans to buy a bigger house or take the next step in our career without ever stopping to ask what bigger dreams we might be leaving behind. Today’s guest, Bob Goff, is an expert at helping people discover their dreams and turn them into reality. His new book, Dream Big, is available now, and on today’s episode he’s offering practical tips to help you do just that. You don’t have to be bound by the limitations you put on yourself -- you can dream big instead. 
29/06/202042 minutes 19 seconds
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#206: How to Stop Losing Deals -- for Good

If you’re like most businesses, you’ve probably lost more deals this year than you’d like to admit. And if you’re being honest, you actually don’t understand why that is. You’ve got a great product, clear messaging, a smooth sales process -- but time and time again you just aren’t closing the deal. Well, there’s good news. The secret to closing more deals is as simple as writing a great proposal. On this week’s episode, Koula Callahan shows you how to create a 7-part proposal that will help you close more deals and drastically increase your revenue.
22/06/202026 minutes 55 seconds
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#205: John Ruhlin—How Giving Gifts Can Grow Your Business

Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it’s somebody’s birthday or they’re closing a deal. And even then, they usually end up sending baskets of stale popcorn and chocolate bars wrapped in cellophane. There has to be a better way. That’s why we’ve invited John Ruhlin, author of Giftology, to share his seven steps to giving gifts that grow your business. In this episode, he explains the art of giving gifts and the competitive advantage you get in the marketplace when you’re thoughtful.
15/06/202045 minutes 47 seconds
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#204: Curt Richardson—Secrets to Building a $10M Business

Growing your business to $10M can be hard work -- but it doesn’t have to be. On this week’s episode, we’re talking with Curt Richardson, founder of Otterbox, about what it’s like to scale a business. He’s sharing practical tips about how he did it and the inspiration you need to keep going even when it gets tough. Your business has potential to get to (and far surpass) $10M in revenue. Listen to this episode to find out how.
08/06/202045 minutes 6 seconds
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#203: Dave Hollis—Stop Believing These 7 Lies About Leadership

It’s not often that an author chooses to be vulnerable in a business book. But that’s exactly what co-founder of The Hollis Co., Dave Hollis decided to do. In his new book, Get Out of Your Own Way, Dave unpacks 7 lies he used to believe about leadership and how those lies affected him both personally and professionally. Join Dave and Don as they debunk these false beliefs and uncover the truth about leadership, vulnerability, and what it means to live a life of meaning.
01/06/202047 minutes 10 seconds
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#202: Chris Guillebeau—How to Plant a Money Tree and Make an Extra $1k THIS Week

If you’re like most people -- the economy might be keeping you up at night. But what if you were able to use this season as a chance to change your mindset AND make more money? Chris Guillebeau, author of The Money Tree, is explaining how to view the current economic situation as an opportunity to grow. If you’ve felt worried about money over the last few months, this episode offers hope and practical action to help you recover.
25/05/202042 minutes 21 seconds
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#201: James Clear—The Secret to a Successful Product Launch

What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!
18/05/202029 minutes 53 seconds
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#200: Mike Michalowicz—The Step-By-Step Plan for Fixing Your Business

Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business is like opening a junk drawer -- things can get overwhelming fast. Mike Michalowicz, author of Fix This Next, is sharing his guide that will help you fix your business one step at a time. From growing revenue to creating repeatable processes for your team, Mike’s strategies will help every part of your business thrive. Don’t get bogged down by all details, listen to this episode instead.
11/05/202028 minutes 21 seconds
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#199: Michael Hyatt—How to Become a Vision-Driven Leader

Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those who get stuff done. The problem is -- a really good leader needs to do both. Bestselling author and CEO, Michael Hyatt, created a formula to help leaders become visionaries and now he’s sharing it with you. In this episode, he’s unpacking what it means to have a vision for your company, why it’s important, and what you can do to become a vision-driven leader today.
04/05/202031 minutes 28 seconds
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#198: Michael Brody-Waite—What Drug Addicts and Great Leaders Have in Common

What if the best leaders actually have more in common with drug addicts than anyone else? That’s exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts, shares in his conversation with Don. The truth is -- drug addicts and great leaders have the same super power. And if you can harness it, it’ll advance your career. Discover what that superpower is and how to unlock it in today’s episode.
27/04/202035 minutes 11 seconds
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#197: Joel Peterson—How to Rebuild Your Business After a Crisis

After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now you can apply them to your business. If you’ve been wondering how you’re going to rebuild after the COVID-19 crisis is over, this episode is for you.
20/04/202035 minutes 46 seconds
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#196—Your Checklist for Getting Through a Crisis

When the team at StoryBrand HQ realized everything was about to change, we jumped right into a plan that would help us survive these uncertain times. Now, we’re sharing that plan with you. Join Don in his conversation with Doug Keim, the President of StoryBrand, as they unpack the 6-part checklist that will help your business survive this crisis and come back stronger than ever.
13/04/202043 minutes 41 seconds
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#195: Stephen Mansfield—Nine Secrets to Leading During a Crisis

Winston Churchill was no stranger to leading during a crisis. He led his country through World War I, World War II, an economic crisis, and much more. And he has 9 things that made him an effective leader during those times. On this week's episode, author Stephen Mansfield is unpacking Churchill’s 9 strategies for leading during a crisis. These nine practical tips will help you become the leader your team needs during this challenging time.
06/04/202038 minutes 7 seconds
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#194—Three Keys to Managing Stress Through COVID-19

Don and J.J. give you three strategies to manage anxiety through the COVID-19 crisis. It’s possible for your business to survive, and even thrive, after the dust settles -- but you have to know how to manage stress in the meantime. This week's episode will show you how.
30/03/202017 minutes 48 seconds
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#193: Jon Gordon—How to Keep Moving Forward in Times of Stress

The coronavirus is disrupting careers, lifestyles, and peoples’ overall sense of calm. These are inevitably difficult times, and most business leaders are overwhelmed trying to decide what to do next. So we invited bestselling author and speaker, Jon Gordon, to the podcast to share strategies for managing stress. Even the most calm, assured people can freeze with anxiety in turbulent circumstances like these. This episode provides hope and practical tips that will help you -- and your business -- get through this.
23/03/202034 minutes 23 seconds
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#192: Howard Partridge—The One Thing Every Successful Leader Has in Common

Most business leaders have a surplus of great ideas, but get stuck at one crucial step -- implementation. When businesses don’t implement their ideas, growth becomes impossible. In today’s episode, Howard Partridge outlines ten proven principles that will help you get unstuck and actually deliver on your businesses’ best ideas.
16/03/202039 minutes 10 seconds
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#191: Bruce Deel—Find Your Purpose by Taking More Risks

As a business leader, you have to take risks. But for most people, taking even the smallest risk can feel terrifying. This week’s guest, Bruce Deel, has a different perspective altogether. He founded the incredible community service organization, City of Refuge, and he believes taking risks could be the key to finding your purpose. This paradigm-shifting episode will push you outside of your comfort zone. And who knows -- you might just feel a little braver after listening!
09/03/202049 minutes 27 seconds
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#190: Dr. Jennifer Goldman-Wetzler—Could conflict at work actually be a good thing?

Workplace drama is why so many employees dread Monday mornings and struggle to work as a team. And unfortunately, nobody is immune to it. But what if conflict didn’t have to be so stressful? What if it could actually lead to best-case-scenarios for everyone involved? Today’s guest, Dr. Jennifer Goldman-Wetzler, believes it can. She’s the author of Optimal Outcomes and today she’s giving you her strategies for understanding, managing, and even negotiating conflict. After this episode, you won’t have to worry about hard conversations at work anymore! Listen now!
02/03/202029 minutes 8 seconds
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#189: Jeremy Vallerand—Three Ways to Grow Your Nonprofit With Storytelling

If you run a nonprofit, you’ve probably wondered whether the StoryBrand Framework will work for you. Here’s a secret -- it totally will! But don’t just take our word for it. We’ve invited Jeremy Vallerand to the podcast to share how Rescue:Freedom International is using the StoryBrand Framework every day. It’s helped them talk about what they do, share stories of the people they serve, and expand their relationships with donors. And it can do the same for your nonprofit, too. Listen now!
24/02/202037 minutes 17 seconds
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#188: Doug Keim— Why You Need a Coach Instead of a Cheerleader

Good business coaches can make a big difference in the success of your company. But if your “coach” just roots for you from the sidelines, they might actually be more of a cheerleader than a coach. Our Executive Vice President, Doug Keim, acts as our coach at StoryBrand everyday and he’s sharing the nine areas where every business needs good coaching. This episode is full of practical tips that you can implement in your business right now. Plus — we’re announcing some exciting news about what’s around the corner at StoryBrand. You don’t want to miss this!
17/02/202044 minutes 8 seconds
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#187: Ben Weprin—How to Create A Magical Brand

As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he’s built a brand that welcomes people to live inside of a story. He’s a master of whimsy and believes if you can build a magical brand, it might be the most meaningful part of your life.
10/02/202052 minutes 14 seconds
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#186: Dr. Wayne Baker—Unlock the Power of Asking for Help

People can’t help you if they don’t know what you need. But it’s hard to ask for help -- so you usually wind up just doing the job yourself. Dr. Wayne Baker, author of All You Have to Do Is Ask, has harnessed the power of asking for help. This episode doesn’t stop at why it’s so important. It actually gives you practical tools to overcome your fear of asking. If you’ve ever needed help but didn’t know how to ask, this episode is for you!
03/02/202022 minutes 40 seconds
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#185: Shelle Rose Charvet—How to Learn What Your Customers Want (And Make More Money)

Have you ever wished you could just read your customers’ minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible, but today’s guest has a formula that can get you pretty close. Shelle Rose Charvet is the author of Words that Change Minds and she knows how to figure out what customers want. If you’ve ever struggled with sales, negotiation, or communication in general, her 14-part framework is here to help!
27/01/202040 minutes 34 seconds
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#184: Allan Langer—Five Secrets to Pricing Your Product

Could your price actually become a selling point for your product? On today’s podcast, author and speaker Allan Langer shares his secret to pricing products in a way that makes them sell. It isn’t about cutting costs and running sales -- it’s about using price as a sales strategy. When you implement these five practical tips, you’ll harness the power of pricing once and for all.
20/01/202026 minutes 1 second
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#183: Michele Cushatt—How to be Vulnerable Without Risking Control

We don't have very many emotionally healthy leaders anymore, and the ones who are don't get the microphone. We often feel like we're being led by a bunch of adult children. Emotionally healthy leaders are an imperative in our culture, and on today’s podcast, we talk with author and speaker Michele Cushatt, who shares some paradigm-shifting knowledge about how to be vulnerable without risking control as a leader.
13/01/202026 minutes 42 seconds
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#182: Jeff Henderson—Build Your Business by Taking a Stand

In today’s culture, standing for something important and sticking to it takes guts, but it’s also one of the fastest ways to grow your business or nonprofit. On today’s podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the book Know What You’re For, gives practical examples of actions leaders can take to bridge the gap between what they’re known for and what they’d rather be known for. He’s launched churches and worked in marketing for Chick-fil-A, the Atlanta Braves and other larger organizations, but he breaks his expertise into bite-sized chunks.
06/01/202037 minutes 35 seconds
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#181: The Best of 2019—Our Biggest Takeaways for Business Leaders

As you kick off the new decade (!), take a moment to reflect on how you’re growing as a business leader. This episode can help. We’ve compiled the best and brightest insights from 2019's episodes, from guests like Michael Hyatt, Rebekah Lyons, and Adam Savage. It’s a wealth of wisdom to equip you for a successful 2020.
30/12/201957 minutes 50 seconds
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#180: How to Create a Personal Life Plan Before 2020

So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn’t have to be that way. The start of a new year (and decade) is the perfect time to reflect on what’s most important and make sustainable changes to create a life you love. Today on the podcast, Don and JJ walk you through creating a personal life plan step by step (and you can follow along!). What if a plan was the only thing you needed to accomplish your goals in 2020 and beyond? If you’re tired of struggling in key areas of your life, this approach will help you overcome and flourish in your work, relationships, spirituality and health.
23/12/201935 minutes 58 seconds
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#179: Chanda Bell—Believing in the Magic of Your Mission

When Chanda Bell’s family sold 5,000 units of the “Elf on the Shelf” book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn’t happen overnight. Hear on the podcast how this family bootstrapped their beloved family tradition into a cultural phenomenon without the help of publishers and corporations -- and what we can learn from their enduring success and unique company culture. If Chanda and her family can do this with a fictional story, imagine what you can do with yours. Listen now!
16/12/201942 minutes 28 seconds
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#178: How You and Your Family Can Live a Richer Story in 2020

Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the formative practice of creating guiding principles for you and your family (not just your business). Living a great story doesn't happen on accident. When you follow this formula, you'll begin to inspire others and get investment into a cause that can change the world–starting with your own.
09/12/201937 minutes 29 seconds
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#177: Jon Gordon—How to Create a Positive Team Culture

No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we’re hard-wired for negativity and competition? On today’s podcast, Jon Gordon, a world leader on executing positivity, shows you the role “positive discontent” can play in creating connection and commitment in your organization. He’s seen it work with his corporate clients like Dell as well as sports teams like the Rams, Clemson, Dodgers, Heat and the Pacers. He says what you believe ultimately determines what you create, and in this episode, he shares practical tips on how to do it.
02/12/201936 minutes 15 seconds
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#176: Proof that Narrative-Based Marketing Will Work For You

In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business. 
25/11/201936 minutes 34 seconds
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#175: James Clear—How to Hack Your Habits to Achieve Lasting Change

If you approach creating a habit with drudgery, you won’t stick with it. The key is to create pleasure around healthy habits so they’re more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh approach to making and breaking habits. What if discipline and willpower had nothing to do with it? If you’re tired of failing at the habits that will create a better life for you, make sure you listen to this episode.
18/11/201943 minutes 13 seconds
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#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?

What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically?  That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly paradoxical effects. You’ll rethink what scarcity looks like in your marketing after this.
11/11/201938 minutes 37 seconds
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#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]

Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and The Peacemaker. Plus, discover how to go even deeper with your own team so you waste less time on workplace drama.
04/11/201935 minutes 13 seconds
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#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]

Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In this episode, we dive into Types 1-4: The Perfectionist, The Helper, The Performer and The Romantic.
28/10/201940 minutes 23 seconds
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#171: Megan Hyatt Miller—How to Focus Your Life and Business

Most of us are good at setting goals. But accomplishing them? That’s another story. Today’s digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within organizations. On today’s podcast, Megan Hyatt Miller, the Chief Operating Officer of Michael Hyatt & Company, shows you how vision can help you get instant clarity so you can focus and accomplish your goals personally and as a team. She’s a practitioner at her father’s company, not just a philosopher, and their success is proof you can do it, too.
21/10/201932 minutes 33 seconds
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#170: Pat Flynn—Practical Tips that Will Help You Grow a List of Super Fans

What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers’ routines, delight them with exclusive experiences, and more. Why? Because if your customers are succeeding because of your product or service, then you are, too. Whether you have an email list of 26 or run an enterprise, this super practical episode has a tip you can start using today.
14/10/201936 minutes 22 seconds
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#169: Rebekah Lyons—The Magic of “Less” to Manage Stress

You may not even realize it, but you’re stressed out. Today’s modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and actually improve your productivity. If you think you’ve heard it all before, this tender yet powerful conversation will open your mind to new possibilities.
07/10/201953 minutes 55 seconds
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#168: Claire Díaz-Ortiz—5 Ways to Become a Social Media Master

If you lead a business, you’re in the public eye. That means people are talking about you and your brand on social media – even if you don’t realize it. Today’s guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to succeed at social media for your company. This episode, and StoryBrand's new free online course (at www.SocialMediaMadeSimple.com), is going to give you the confidence to know if you’re using the correct platform for your brand and creating the right content.
30/09/201940 minutes 19 seconds
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#167: Nancy Duarte—How to Craft a More Powerful Story Using Data

Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It’s more about crafting an explanation that can spread online. That’s why we’re so excited to have Nancy Duarte on the podcast. Author of Data Story, she’s the world's leading expert on how to create a compelling keynote. Learn how you can apply her powerful four-part strategy to your own brand to create memorable messages that hit a nerve and earn an audience.
23/09/201925 minutes 39 seconds
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#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In

How do you frame a mission, get buy-in for it, and then make it work? That’s what we’re discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help people understand their role – and that the mission is doable. Whether you’re saving lives or improving them, this approach can generate more passion and engagement and make a huge difference.
16/09/201941 minutes 33 seconds
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#165: Gary Haugen—What Can Business Leaders Do About Human Trafficking?

It’s time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so they don’t facilitate human trafficking. You’ll also hear how “story” is fueling those efforts. If you’re a nonprofit or business owner, you don’t want to miss it.
09/09/201932 minutes 29 seconds
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#164: Brooke Allison—Practical Tips That Will Help You Play the Guide

Local businesses are the heartbeat of a local economy. But to succeed, they have to play the guide. In this episode, our own Koula Callahan interviews Brooke Allison, co-owner of Scout's Barbershop, about the grassroots strategies they’ve employed to grow to 6 neighborhood-based locations. Whether you’re marketing, hiring, learning your customer, or giving back to the community, you need to understand your role in the process. Don’t miss this super practical, local-business focused episode!
02/09/201940 minutes 11 seconds
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#163: Marissa Orr—Rethinking Power in the Workplace

Marissa Orr, a former executive at Google and Facebook, is a self-proclaimed Corporate Rebel, and in her new book, Lean Out, she challenges the notion that women have to change in order to succeed in corporate business. In this episode of the podcast, she and Don discuss the myths that prevail about the wage gap and unpack how we got to where only 5 percent of CEOs in the Fortune 500 are women. This is a fascinating discussion you won’t want to miss.
26/08/201939 minutes 56 seconds
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#162: Scott Miller—A Crash Course on Management

Leaders are the lynchpin in company culture. So how do you identify and develop great ones within your business? Today on the podcast, we talk to management expert Scott Miller, an Executive VP at FranklinCovey, on why management takes a complete shift in mindset – one that’s counterintuitive to your top producers. You owe it to your company to build a culture where people choose to stay and give their all. This episode will help you do that.
19/08/201943 minutes 49 seconds
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#161: Lindsey Pollak—How to Create a Thriving Workplace Culture

Millennials want to work from home or a totally open office space – and have unlimited time off – right? Wrong. On today’s podcast, Lindsey Pollak, a leading expert on Millennials and author of the book The Remix: How to Lead and Succeed in the Multigenerational Workplace, debunks modern workplace myths. She offers insight into what Millennials want instead, and why many companies are re-thinking that age group for the primary talent pool. Discover how you can create a thriving culture that develops employees who are much more likely to stick around.
12/08/201940 minutes
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#160: Cal Newport—How to Digitally Declutter Your Life

Most of us have a love-hate relationship with our smartphones and digital media. The technology is here to stay, so how can we keep social media and apps like Slack from killing our productivity? Marie Kondo may have helped us declutter our homes, but on today’s podcast, Cal Newport, a professor of computer science at Georgetown University and author of the book Digital Minimalism, shows you how to digitally declutter. Discover how to harness your tech and keep it from sabotaging your brain’s optimal performance.
05/08/201936 minutes 41 seconds
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#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes

Captain Obvious here: Successful businesses don’t do stupid stuff.  Of course we all know that, but running a business is hard! And that means we all make dumb (and costly) mistakes along the way. Today’s guest, Keith Cunningham, teaches 5 key disciplines that will help you avoid those common business mistakes. Today’s episode could save you a TON of wasted money and effort. It’s like free consulting. Listen now!
29/07/201942 minutes 39 seconds
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#158: Adam Savage—7 Eye-Opening Ways To Be More Creative

“Well, I’m not really a creative type.”   Today on the podcast, Adam Savage (host of the popular show Mythbusters) is going to bust THAT myth for us.   We’re all creative -- whether we build model cars or entire organizations. But we don’t always know how to tap into that part of ourselves.    When you listen to this episode, you’ll hear Adam’s practical advice to add more creativity to your life. You’ll learn why it matters. Best of all, you’ll give yourself permission to be more curious and creative, both at home and at work.   Give it a listen!
22/07/201937 minutes
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#157: Dr. John Townsend—Energize Your Life With These 7 Key Relationships

If you’re a leader, you need energy. But if you don’t have the right people in your life, you’ll always feel drained. On today’s podcast, Dr. John Townsend shares the 7 types of relationships -- which ones we need, which ones we don’t, and how to balance them so the people in your world keep you focused, creative, and fueled u
15/07/201933 minutes 48 seconds
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#156: Craig Detweiler—3 Practical Ways to Tell a Compelling Brand Story on Social Media

We all know we’re supposed to be using social media to build our brands. But how can we do it in a way that truly serves our customers, too? Craig Detweiler is a film and media commentator, and he joins our own Dr. J.J. Peterson to show us how. If you want to actually connect on social media (instead of just wasting time pretending to), then you want to listen to this episode.
08/07/201926 minutes 44 seconds
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#155: David Epstein—Why You Don’t Need to Specialize in Order to Succeed

If you manage a team, you may think you need a collection of top-notch specialists. But you’ll second-guess that strategy after you listen to today’s podcast. David Epstein joins us to show the power of having range -- broad, generalized knowledge that helps us see hidden patterns and solve big problems. He’s turned swaths of data into compelling case studies that will shift the way you think about your team (and your own career
01/07/201941 minutes 16 seconds
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#154: Alden Mills—4 Leadership Lessons from a Navy SEAL Commander

Leadership is tough enough from your comfy cubicle. Now, imagine doing it on the front lines as a Navy SEAL. That’s exactly what today’s podcast guest has done. Former Navy SEAL Commander Alden Mills joins us to share four powerful (and surprisingly heartfelt) leadership principles. This is hard-won wisdom, and he’s found a way to make it practical for us. If you want to build up a daring team that knows how to win, then you want to listen to this episode
24/06/201945 minutes 58 seconds
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#153: Ken Coleman—The 5 Types of People Who Can Skyrocket Your Success

What’s the biggest factor in our success? It’s not what we do. It’s who we’re in proximity to. Today on the podcast, Ken Coleman tells us how to surround ourselves with influential people and put ourselves in intentional places. Listen now, and you just might discover how to change careers, land your next big client, or finally launch that side hustle.
17/06/201941 minutes 50 seconds
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#152: Dr. Wanda Wallace—Do You Have to “Know It All” to Be a Good Leader?

If you’re a leader, you probably got your role by being an expert in your field. So what happens when you need to broaden your leadership role and oversee people whose field you aren’t an expert in? Today’s guest, Dr. Wanda Wallace, shows us three practical ways we can “span” our leadership into new areas by adding unexpected value. It’s a paradigm shift you don’t want to miss -- listen now!
10/06/201934 minutes 37 seconds
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#151: Kevin Kruse—7 Old-School Leadership Principles You Need to Ditch ASAP

You may not even realize it, but a lot of our “traditional” principles of leadership don’t fit today’s modern world. In this episode, Kevin Kruse will help you ditch outdated leadership ideas so you can strengthen your team and improve your company.
03/06/201944 minutes 27 seconds
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#150: Les McKeown—5 Practical Ways to Scale Your Business for Maximum Profit

If you’re a visionary leader, you know how to inspire your company with big ideas. But you may not know how to scale your company with the right processes and hires -- and over time, your bottom line will suffer. Listen to today’s episode with Les McKeown, and learn the 5 practical steps to clean up and scale your company -- so you’re free to pursue the big-picture stuff you love.
27/05/201950 minutes 47 seconds
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#149: Mike Michalowicz—7 Steps to Follow So Your Business Runs Itself

Could you take a month-long vacation from your business without things falling apart? One of our favorite guests, Mike Michalowicz, returns with seven steps you can follow to build a more efficient organization that runs on its own, without relying on you every step of the way. And hey, maybe that dream vacation is closer than you think!
20/05/201953 minutes 2 seconds
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#148: Joshua DuBois—Here’s Why Genuine Empathy is a Game Changer for Your Business

Great leadership starts with understanding your customers and your staff. But it doesn’t end there. To truly succeed, you need to be able to make genuine human connections with those around you. Today on the podcast, Donald Miller welcomes Joshua DuBois. After working with President Obama and Oprah, he now runs a cutting-edge focus group firm. He shares how we can become better marketers and leaders by truly connecting with people’s struggles and motivations.
13/05/201938 minutes 27 seconds
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#147: Susan David—How to Harness Your Emotions to Make Wiser Business Decisions

Do you want a team that’s collaborative and innovative? That means you’ll also have conflict and failure -- and all the messy emotions that come with them. On today’s podcast, Dr. Susan David shares how we can welcome emotions at work while also using them to grow in powerful ways outside of the office. It’s practical and rich stuff -- listen now!
06/05/201943 minutes 4 seconds
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#146: Josh Robbins—Is the Financial System Ripping You Off?

How much do financial markets actually impact your small business? More than you probably realize. And in this case, what you don’t know really can hurt you -- and your employees. Today on the podcast, fiduciary analyst Josh Robbins will arm you with the information you need to make smart decisions about your financial advisors, investments and 401k plans -- without getting taken advantage of.
29/04/201959 minutes 30 seconds
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#145: How to “Recession Proof” Your Business

Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders. But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or better yet — what if your business could actually THRIVE during a recession? This week on the podcast, Don and J.J. lay out a plan for “recession proofing” your business. This could be the episode that keeps your business running at full speed while your competition is hitting the panic button. Don’t miss it!
22/04/201933 minutes 33 seconds
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#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”

Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How can we process well through failure? What’s the key to staying true to yourself in success? How do our family and faith impact us as leaders? There’s lots of wisdom here for any business leader -- listen now!
15/04/20191 hour 2 minutes 26 seconds
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#143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really Matters

So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really matter to you.   Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you’re tired of the hustle and want to design a more intentional life, make sure you listen to this episode.
08/04/201952 minutes 19 seconds
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#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social Cause

Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the extraordinary story. Plus, she inspires us to consider how our businesses can help turn the tide on the social issues that keep us up at night. Listen now!
01/04/201942 minutes 1 second
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#141: Sean Webb—How to Hack Your Emotions

Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your happiness so you can control how you respond in charged situations. Listen now!
25/03/201947 minutes 2 seconds
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#140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader

You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you’re ready to become the kind of leader people want to follow, listen to this episode.
18/03/201951 minutes 5 seconds
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#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle

As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues. To help us make sense of it, Don sits down with CNN analyst Kirsten Powers for an honest and nuanced conversation about how we can process the news in complex times.
11/03/201934 minutes 17 seconds
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#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator

If you lead a business, you’re constantly negotiating -- even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience that drives any negotiation. He sits down with Don to help us apply those tactics in our everyday lives as business leaders. If you want to approach your next deal with confidence, don’t miss this episode.
04/03/201940 minutes 39 seconds
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#137: Governor Bill Haslam—Leadership Lessons Straight from the Governor’s Office

As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring conversation. Whether you lead in the public or private sector, you’ll find practical wisdom that’ll sharpen your leadership skills.
25/02/201928 minutes 57 seconds
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#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?

How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.
18/02/201939 minutes 53 seconds
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#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful

What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics. That’s why we’re excited to have Matt Ford on the podcast. He’s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don’t want to miss out on. Learn how you can apply this powerful strategy to your own brand!
11/02/201935 minutes 29 seconds
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#134: How To Motivate Your Customers To Take Action—with Tyler Ginn

It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to? To help answer that question we invited our Director of Marketing, Tyler Ginn, to join the podcast for this week’s episode. He sits down with Don and JJ to break down a successful email campaign and gives you practical tips for creating calls to action in your marketing that will get a response. Plus, find out which type of salesperson is statistically proven to be the most successful (hint: the answer will probably surprise you).
04/02/201939 minutes 3 seconds
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#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out

The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze. He shares the practical strategies he used to do it. How to craft a compelling vision. How to make sure all your employees share that vision. Plus, the four key objectives every successful business pursues in order to succeed. It’s a masterclass in authentic branding and visionary leadership from a man who knows exactly what it takes to excel at the highest level -- and what he shares will help you excel, too.
28/01/201937 minutes 5 seconds
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#132: Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful Interviews

We all need to know how to conduct great interviews. Whether you’re hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller talks with master interviewer Dean Nelson about what questions to ask, how to listen, and more. Don’t miss this super practical episode!
21/01/201943 minutes 43 seconds
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#131: Mike McHargue—The Science of Why Your Brand Needs a Villain

Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
14/01/201940 minutes 9 seconds
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#130: Aaron James—How to Define What Your Customer Really Wants

What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!
07/01/201952 minutes 8 seconds
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#129: The Best of 2018—Our Biggest Takeaways for Business Leaders

As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It’s a wealth of wisdom to inspire and equip you for the year ahead. http://buildingastorybrand.com/129
31/12/20181 hour 17 minutes 3 seconds
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#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP

Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand. If that’s you, it won’t be after you listen to this episode. Jay Baer joins Donald Miller to talk about “talk triggers” -- moments you can create for your customers that they’ll tell their friends about. He’s full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now! http://buildingastorybrand.com/episode-128/
24/12/201839 minutes 26 seconds
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#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?

Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence. In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself. http://buildingastorybrand.com/127
17/12/201832 minutes 36 seconds
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#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness. On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now! http://buildingastorybrand.com/126
10/12/201833 minutes 52 seconds
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#125: Ian Cron—How the Enneagram Can Make You a More Effective Leader

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership. This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!) http://buildingastorybrand.com/125
03/12/201828 minutes 27 seconds
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#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124
26/11/201859 minutes 57 seconds
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#123: Donald Miller and Andy Stanley—How Story Can Make You a Better Leader

By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now! http://buildingastorybrand.com/123
19/11/201842 minutes 56 seconds
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#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable

Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done. Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They’ll help a ton the next time you need to win over a crowd. http://buildingastorybrand.com/122
12/11/201833 minutes 12 seconds
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#121: Jesse Cole—11 Surefire Ways to Delight Your Customers

How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball -- and everything to do with the team’s philosophy of putting fans first. In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses. http://buildingastorybrand.com/121
05/11/201832 minutes 18 seconds
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#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter

We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don’t cost much -- just a little time. But execute them well and you’ll be crushing your revenue goals for Q4. http://buildingastorybrand.com/120
29/10/201850 minutes 53 seconds
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#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines

Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams. So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll’s leadership, the surprising role persistence plays in our success, and the “x-factor” quality they look for in every player. Give this episode a listen so you can be a better leader, no matter what your playing field looks like. http://buildingastorybrand.com/119
22/10/201836 minutes 13 seconds
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#118: Jason Russell—The Power of Resilience When You Face Adversity

It’s not a question of whether or not we’ll face adversity. It’s a question of how we’ll respond when we do. So today on the Building a StoryBrand podcast, we’re featuring interviews with two incredibly resilient people. First, Donald Miller sits down with Bonnie St. John, who despite having her right leg amputated as a child, became the first African-American to medal in Winter Olympic competition. Second, Allison Trowbridge talks with Jason Russell, who experienced worldwide acclaim with Invisible Children followed by a public mental breakdown. They help us understand what resilience looks like and why it matters. So if you’re facing a setback, listen to this episode for the inspiration you need to get back up. http://buildingastorybrand.com/118
15/10/20181 hour 13 minutes 34 seconds
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#117: Michael Bungay Stanier—Coach Your Team to Success By Asking These 7 Questions

If you manage a team, it’s way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you’ve got to coach your people, not manage them. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Michael Bungay Stanier. He talks us through seven questions we can ask our team members if we want to have better conversations. http://buildingastorybrand.com/117
08/10/201851 minutes 12 seconds
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#116: Mike Michalowicz—How to Structure Your Business Finances to Maximize Profit

Sales minus expenses equals profit, right? Not exactly, according to Mike Michalowicz, our guest on today’s episode. A lot of business leaders aren’t maximizing their profits because they’re thinking about them as what’s “left over.” He shares his system for structuring your business’ finances so you put the priority on profit. It’s remarkably simple and will help you reshape your entire mindset around how you look at profit and expenses. http://buildingastorybrand.com/116
01/10/201855 minutes 53 seconds
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#115: Gina Bianchini—How to Build an Online Community for Your Customers

If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it. On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences. She’ll show you how, too -- and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode! http://buildingastorybrand.com/115
24/09/201848 minutes 18 seconds
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#114: Dr. Arthur Laffer—How Taxes and Economic Policy Affect Your Business

If you’re a business owner, then you know how to pay your taxes. But do you understand the basic economic principles of how those taxes work? Or how economic policy affects your business’s growth? Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today. He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It’s straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was. http://buildingastorybrand.com/114
17/09/20181 hour 7 minutes 12 seconds
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#113: Duchess of York, Sarah Ferguson—Philanthropy, Parenthood, and What It’s Like to Be the Duchess

Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us. She’s winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don’t miss this uplifting episode! http://buildingastorybrand.com/113
10/09/201833 minutes 32 seconds
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#112: Snoop Dogg’s Manager and Ben Rector Take Us Behind the Scenes of the Music Industry

In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you’ll find this insider look at the music business fascinating.  http://buildingastorybrand.com/112
03/09/201847 minutes 45 seconds
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#111: Go Behind the Scenes of the Songwriting Business—with Tom Douglas (legendary songwriter) and Troy Tomlinson (CEO of Sony/ATV Music Publishing)

Ever wondered how songs get written, pitched, and cut? How songwriters and publishers work together? How the creative process unfolds? The role publishers play in getting a song out there? To answer all these questions, we sat down with legendary Nashville songwriter Tom Douglas and the president and CEO of Sony/ATV Music Publishing, Troy Tomlinson. It’s a fascinating look at both the art and business of songwriting. If you’re in a creative field, you’ll find plenty of takeaways for your own business. http://buildingastorybrand.com/111
27/08/20181 hour 58 seconds
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#110: Joey Coleman—How to Stop Losing Customers

Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again. http://buildingastorybrand.com/110
20/08/201847 minutes 36 seconds
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#109: Rachel Botsman—How Trust Works in the Business World

We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up. http://buildingastorybrand.com/109
13/08/201838 minutes 39 seconds
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#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture Has

A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses. http://buildingastorybrand.com/108
06/08/201837 minutes 2 seconds
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#107: Marc Ventresca—3 Myths About Entrepreneurship That May Be Holding You Back

What is the “ideal” entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don’t really line up with what successful leaders actually do. Today on the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks to esteemed Oxford economic sociologist Marc Ventresca. He debunks 3 myths about entrepreneurship. Listen for an inspiring new outlook on how to lead your business well. http://buildingastorybrand.com/107
30/07/201829 minutes 21 seconds
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#106: Jenn Lim—How to Build a Positive Company Culture

There’s more to business than just making money. We want to make the world better, both for our customers and our employees. To do that, we need to create a company culture that’s built around happiness. Today on the Building a StoryBrand podcast, Donald Miller sits down with Jenn Lim, one of the pioneers of culture at Zappos. Listen and discover three key ways we as leaders can build a positive, thriving culture for our employees. http://buildingastorybrand.com/106
23/07/201839 minutes 33 seconds
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#105: Go Behind the Scenes of the Art World

Art helps us see the world in a new way. But the art world itself can feel pretty intimidating. Today on the Building a StoryBrand podcast, we talk with three art world insiders -- an artist, a curator, and a patron -- so we can understand how it works and why it makes life better. If you want to appreciate art at a finer level but don’t know where to start, this episode will inspire you. https://buildingastorybrand.com/105
16/07/20181 hour 1 minute 43 seconds
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#104: Armando Lopez—6 Failproof Tips for Hiring Amazing People

Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s company. Follow the six steps he outlines, and make sure everyone who joins your team helps to make it amazing. https://buildingastorybrand.com/104
09/07/201851 minutes 13 seconds
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#103: What Works Better: A Physical Office or a Virtual One?

Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best? Today on the podcast, we have two guests with differing opinions. Bryan Miles of BELAY joins us to discuss the merits of the virtual remote office. And Jacob Morgan, a leading expert on how we work, shares the benefits of a thoughtfully designed physical space. In these two conversations, you’ll be able to compare and contrast the benefits and determine which style works for you, or how to blend them to get the best of both worlds. https://buildingastorybrand.com/103
02/07/201857 minutes 15 seconds
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#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at Work

If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy. As business leaders, what can we do? Plenty. Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too? It’s a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment. http://buildingastorybrand.com/102
25/06/201849 minutes 15 seconds
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#101: Peter Smith—What in the World is Cryptocurrency?

We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders? Today’s guest, Peter Smith, the CEO and Founder of Blockchain, Inc., walks us through this brave new world of digital finance in a way we can actually understand. Listen to this episode and you’ll have a practical understanding of digital currency and what next steps you can take if you’re ready to dig in more. http://buildingastorybrand.com/101
18/06/20181 hour 6 minutes 29 seconds
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#100: Bonnie St. John—How to Stop Mental Exhaustion So You Can Work Smarter

Why are we always mentally worn out? As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line. Today on the Building a StoryBrand podcast, Donald Miller sits down with Olympic medalist and leadership consultant Bonnie St. John. She shares small but mighty “micro-resilience” techniques that can help us keep our mental sharpness so we can be at our best for the people who count on us. http://buildingastorybrand.com/100
11/06/201846 minutes 50 seconds
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#99: Business of Film—Go Behind the Scenes of the Cutthroat Movie Industry

Ever wonder what it’s like in the film industry? What it’s really like? Today on the Building a StoryBrand podcast, we’re taking an insider tour of the movie business. Our guest correspondent Allison Trowbridge sat down with actor Kellan Lutz (of 'Hercules' and 'Twilight' fame) and top manager/producer Ryan Daly. Together, they give us a fascinating look at what it takes to succeed with integrity in a cutthroat industry. There are some surprising takeaways for other industries too, particularly if partnerships, clients, negotiation, or first impressions are a part of your job. http://buildingastory
04/06/20181 hour 3 minutes 1 second
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#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way

If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in. You’ll learn what to post about, how to separate your personal brand from your business, and so much more. Your social media can be a huge asset to your brand and your bottom line. This episode will help you make it happen. http://buildingastorybrand.com/98
28/05/201843 minutes 48 seconds
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#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand

Growing a business is tough and risky. And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day. But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it. Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world. Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company. http://buildingastorybrand.com/97
21/05/201837 minutes 25 seconds
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#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room

The awkward stops here, folks. If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other. Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now! http://buildingastorybrand.com/96
14/05/201851 minutes 48 seconds
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#95: How 3 Successful Companies Hire Smart, Quality People

Making a smart hiring decision can make you a ton of money. But the wrong choice can set your business back dramatically. So how can you make sure you’re hiring the right person for the role? Today, we’re going to hear from three big brands who’ve developed their own strategies to find and keep amazing talent: Chick-fil-A, POPsocial, and Ramsey Solutions. If you’re hiring or if you want to better nurture your current employees, then you want to listen to this episode. It’ll help you tap into (and keep!) amazing talent that will grow your business. http://buildingastorybrand.com/94
07/05/201843 minutes 26 seconds
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#94: Shark Tank's Daymond John—How to Grind Out Success on Your Own Terms

On the podcast today, we welcome Daymond John. He founded the iconic fashion brand FUBU. He kills it every week on Shark Tank. He is, without a doubt, successful. But the story behind his success -- and how he pursues it now -- is what truly makes Daymond inspiring. In this conversation with Donald Miller, Daymond shares the habits and qualities you need as a leader if you want to truly prosper in both life and business. He also tells some amazing stories about the early days of FUBU that will encourage you if you’re in the beginning stages of your startup. Don’t miss this one -- listen now! http://buildingastorybrand.com/94
30/04/201840 minutes 36 seconds
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#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best

If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast. In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one. In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best. This episode will show you how. Give it a listen! http://buildingastorybrand.com/93
23/04/20181 hour 7 minutes 53 seconds
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#92: Bob Goff—Leading Without Fear and Loving Without Limits

Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.” But there’s more to life than efficiency. And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success. If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today. http://buildingastorybrand.com/92
16/04/201845 minutes 6 seconds
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#91: Shannon Miles—9 Ways to Create a Life Where Both Work and Family Can Thrive

You’re driven to lead your business well. But you want quality time with your family, too. It’s a constant balancing act, and for women especially, it can seem like you have to choose one or the other. But Shannon Miles, today’s guest on the StoryBrand podcast, believes it doesn’t have to be that way. She shares nine creative and practical ideas that will help you succeed both at home and at work instead of feeling like you have to choose between them. If you want to design a life where both work and family can thrive, don’t miss this episode! http://buildingastorybrand.com/91
09/04/201846 minutes 12 seconds
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#90: Michael Hyatt—Redefining Productivity to Focus on What Actually Matters

If you’re reading this, you’re probably a productivity junkie. You love getting stuff done and being successful. You write down stuff you’ve already done just so you can check it off! But when constantly being in “beast mode” leaves us feeling depleted and unhealthy, is that really success at all? What if we’re doing productivity all wrong? Today on the StoryBrand podcast, Donald Miller sits down with Michael Hyatt to talk about a better approach to productivity. Michael believes that to truly be productive, we need freedom to focus on the things that matter most. That way, your life can be full of significance and meaning, not just tasks and goals. In this episode, he teaches us the surprisingly simple systems and rituals we can implement to help us do just that.
02/04/201840 minutes 50 seconds
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#89: Ron Clark—10 Practical Ways to Build a Positive, Productive Team

If building a positive team at your organization feels like a uphill battle, this week’s podcast is for you. Ron Clark joins Donald Miller to share ten practical habits that will help both leaders and employees contribute to their teams in extraordinary ways. Ron developed these ideas after years of serving educators and schools, but they work for businesses and nonprofits, too. Why? Because at the end of the day, ANY organization needs great people in order to thrive. Ron will show you how to be the kind of leader who draws the best out of your team. Don’t miss this inspiring (and incredibly practical) episode. Listen now! http://buildingastorybrand.com/89
26/03/201844 minutes 44 seconds
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#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It

The world around us is pretty bonkers. Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger. Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker. The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts. Maybe you’re battling a
19/03/201841 minutes 28 seconds
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#87: Carey Lohrenz—Three Characteristics You Need to Be a Bold Leader

Why do organizations fail? For countless reasons, of course, but at the root of every business failure you’ll find a leader who never gave their team a clear vision. It sounds so simple, but in practice, only the boldest leaders have the courage to craft a vision and the tenacity to keep their staff focused on it. So when it comes to bold leadership, you don’t need to look much farther than today’s podcast guest, Carey Lohrenz. She was the first female pilot of an F-14 Tomcat, and she knows what it takes to lead well when the pressure’s on and the stakes are immense. In today’s episode, she shares the three characteristics you need to be a bold leader, with practical ways you can develop them. Listen now, and give yourself a
12/03/201845 minutes 2 seconds
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#86: Todd Herman—Why You’re Setting Goals Wrong (and How to Fix It)

90 days from now. It’s not that far away, is it? That’s all the time you need to accomplish a major goal, according to Todd Herman, a performance coach for athletes and business owners. He’s our guest today on the Building a StoryBrand podcast. He shares his four-part blueprint for tackling big projects in 90 days instead of letting them languish and stall for an entire year or longer. He’ll show you how to make reaching your goals “inevitable” by using smarter strategy and a more efficient process -- all in 90 days. If you want to scale your business as efficiently as possible, don’t miss this interview! http://buildingastorybrand.com/86 
05/03/201828 minutes 9 seconds
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#85: Tim Arnold—How to Embrace Tension to Be a Stronger Leader

Left or right. Justice or mercy. Traditional or innovative. Logic or gut instinct. We tend to be binary thinkers. We assume things have to be one way or the other. But this is dangerous, according to Tim Arnold, today’s guest on the Building a StoryBrand podcast. To be a better leader -- both at work and at home -- we need to embrace healthy tension. We need to learn to see life’s decisions not as “either/or” but as “both/and.” When we do, we give ourselves a massive competitive advantage. We unlock a new level of leadership and creativity. Our businesses (and our lives) can breathe and be healthy. <span style="font-weigh
26/02/201854 minutes 39 seconds
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#84: Patrick Lencioni—3 Fundamentals You Need to Build a Strong Company Culture

It’s easy to spot weak company culture, isn’t it? We’ve all witnessed the politics, egos, and backstabbing. That kind of toxic environment makes it hard to do good work and retain good people. But it’s not so easy to pinpoint what makes a thriving company culture. What steps can we take to cultivate it with our current employees? How can we recruit and hire people who “get it?” To answer those questions, Donald Miller sits down with renowned business consultant Patrick Lencioni this week on the Building a StoryBrand podcast. Patrick shares the three characteristics of a great team member, plus practical ways you can help your team develop those traits. Your business can’t reach its potential if your people don’t reach theirs. What Patrick shares here will help you create a positive, authentic company culture that dr
19/02/201836 minutes 40 seconds
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#83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media

So, at this point, you know you need a strong social media strategy to grow your business. But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working. Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff. That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content. She sits down with Donald Miller to talk through the five key s
12/02/201840 minutes 15 seconds
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#82: Scott Hamilton—How to Live More Like a Champion

When the Winter Olympics start this week, we’re going to be captivated by winners. We’ll get inspired by seeing years of hard work all come down to one moment of glory. You may not be fine-tuning your luge run. But as business leaders, we still want to win. We want to surpass last month’s goals. We want to beat the competition. We want to lead the industry. That’s why we have Olympic gold medalist Scott Hamilton back on the Building a StoryBrand podcast this week. He and Donald Miller talk about how to live more like a champion. Scott has an amazing way of taking what he’s learned about competing and winning at the highest level and turning it into wisdom we can use in everyday life. When you know what champions do differently, you’ll start accumulating little wins  -- and those will turn into big victories for your
05/02/201843 minutes 59 seconds
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#81: Ron Carson—Insider Economic Advice to Help Business Leaders Win Big

These days, our economy shifts and evolves at light speed. It can be overwhelming and intimidating just to follow along with the news. But if you lead a business, you need to understand how these big-level marketplace changes affect your company. When you do, you’ll feel empowered to make smarter decisions about how you hire and invest. In this episode of the Building a StoryBrand podcast, Donald Miller talks with economist and investment expert Ron Carson about the many economic issues that impact a business leader. You’ll discover what the new tax plan means for you, how to spot a strong financial opportunity, specific investment ideas for today’s market, what to watch out for when you hire a financial advisor, what’s really happening with blockchain technology -- plus a whole lot more. <span style="
29/01/201853 minutes 45 seconds
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#80: Bryan Miles—5 Surprising Ways a Smart Assistant Will Simplify Your Life

For your business to truly thrive, you’ve got to be good at delegation. You know this. But it’s so hard to relinquish control of your email, your calendar, and your travel. You’ve bought into the myth that only you can do it all, and it’s sucking the life out of you. A personal assistant can help -- but only if you set up the relationship in a healthy way. To help us, Donald Miller sits down with Bryan Miles. His company, Belay Solutions, helps high-performing executives achieve more by pairing them with top-notch virtual assistants. In this episode of the Building a StoryBrand podcast, they discuss the 5 key ways you can create a positive and productive relationship with your assistant, even if you’ve been reluctant to delegate in the past. Stop trying to do it all. Listen to this episode, and you’ll unlock new lev
22/01/201841 minutes 16 seconds
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#79: Dan Heath—How to Create Powerful Moments for the People You Serve

Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?”   Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you and your team have lost the excitement you used to have about serving your customers. That’s why I’m thrilled to sit down with Dan Heath on the Building a StoryBrand podcast. As the  co-author of The Power of Moments, he’s going to show you what’s missing in your customer and team interactions. You’re going to learn 4 ways to create powerful moments they’ll always remember. As a leader, you don’t need a ton of money or resources to create defining moments for the
15/01/201848 minutes 37 seconds
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#78: Daniel Pink—How to Stop Wasting Time and Start Wielding It

Do you always feel like you’re short on time? Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us. But what if the problem isn’t how many hours we have — but how we’re using them? That’s the big idea from Daniel Pink, our guest today on the StoryBrand podcast. Daniel has done the research and studied the science, and it turns out that certain times are better than others for doing different types of work. Donald Miller sits down with Daniel to help you finally understand the smart way to structure your time. He points out the common time management mistakes he sees and how to fix them. And he shows you a simple way to pay attention to your natural rhythms, so you can maximize your productivity and creativity every day. The quest for the ideal schedule ends here! Listen to this episode to stop the constant stress of the time crunch. Then watch your days (and your life!) transform. htt
08/01/201837 minutes 35 seconds
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#77: Miles Adcox—How to Make Fear Work for You in 2018

We may hide it well, but the truth is most of us business leaders and executives suffer from the same fears that plagued us in middle school — appearing incompetent, vulnerable, and foolish. These fears get in the way of our goals and mess up our relationships. But not this year. As we move into 2018, we’re going to start with how to face your underlying fears in a healthy way. This week, Miles Adcox joins Donald Miller for this week’s episode of Building a StoryBrand podcast. As the CEO of the therapeutic retreat center Onsite, he’s been helping leaders like you and me understand how we need to embrace our fears rather than give in to the typical fight, flight or freeze responses.   This is an inspiring conversation, and the wisdom Miles shares has the potential to launch our new year in a way that will forever change the way we lead. Don’t miss it!
01/01/201844 minutes
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#76: The Best of 2017, Part 2

Since it’s Christmas, we decided to wrap up all the practical advice from 2017 and give it to you in a single episode. Tune in to Blake Mycoskie, Chief Shoe-Giver and founder of TOMS, for the first three hires you should make as you scale up your business. Charles Duhigg, author of Smarter Faster Better reveals how to build mental models to help you avoid wasting time on unimportant tasks. Professional storyteller Tricia Rose Burt gives you the story structure that will help you resonate with your audience. And Robert Sutton, author of The A-hole Survival Guide, will tell you how to avoid jerks at the office. We’ll finish with advice on how to close deals from Molly Fletcher, author of A Winn
25/12/201735 minutes 53 seconds
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#75: The Best of 2017, Part 1

Get our most helpful advice from some of our favorite interviews in a single episode! As we close out the year, we’ve selected five big ideas from our conversations that zero in on building your business. You get to hear from Seth Godin, marketing genius, about speed versus perfection when it comes to launching your product. You’ll learn how to reverse engineer your goals from Fizzle director, Chase Reeves, and how to get your team to focus on and execute your most important goal from 4DX co-author Chris McChesney. Nancy Duarte will teach you how to structure your upcoming presentation. Finally, copywriting extraordinaire Ray Edwards will reveal the magic words you need to use with your customers to make you money. If you’re traveling over the holidays, this is a great way
18/12/201729 minutes
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#74: Jerry Linenger—How to Accomplish Your Mission Under Extreme Pressure

You don’t get to meet an astronaut everyday. They’re really special people who beat terrific odds (less than 1%) to get where they are. So what an honor it is to have Astronaut Jerry Linenger on the podcast. He was sent on some of the most dangerous and historical space missions of all time. Jerry has faced mechanical malfunctions, fires and system failures all while in space. While you might not have to put out a space fire this week, we all have faced extreme pressures before. The principles Jerry used to accomplish his missions won’t only work for him. They’ll help you bring a stronger sense of purpose to your business, too — no matter what the odds are. http://buildingastorybrand.com/74
11/12/201752 minutes 52 seconds
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#73: Whitney Johnson—How to Protect Your Company in a World of Disruption

As consumers, we admire disruptors like Netflix, Uber, and Apple. But as a business leader, disruption can cause you to lose sleep at night. You’ve got to stay ahead of the competition or you might get left behind. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Whitney Johnson to talk about how to prepare your team to manage change in an age of disruption. She’s an expert on this topic and gives you some strategies to help you feel competent and confident in the dynamic business realm you work in. http://buildingastorybrand.com/73
04/12/201735 minutes 7 seconds
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#72: Todd Duncan—5 Rules That Will Help You Attract Loyal Customers

How much can poor customer service cost you? The answer is more than you think. Donald Miller sits down with Todd Duncan, author of The $6,000 Egg. A best-selling author and thought-leader in the sales industry, Todd outlines five scenarios that illustrate the five rules of spectacular customer service. When you apply them, you’ll bring in loyal customers and create trust in your company.   Customer service is the bedrock of your brand. If your team takes ownership of your company’s values and delivers wonderful service to your customers, you’ll see exponential growth in your business. You’ll also discover that almost every aspect of your company runs smoother. http://buildingastorybrand.com/72
27/11/201742 minutes 1 second
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#71: Tricia Rose Burt—How to Reach Your Customers with These 3 Storytelling Principles

How can a professional storyteller help you grow your business? Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you’re going to need effective storytelling to grow your business.   In this episode of the Building a StoryBrand podcast, Donald Miller sits down with professional storyteller Tricia Rose Burt to talk about 3 super powerful principles you need to tell a great story. You can apply these to almost any communication you use in your business. When you understand these principles of story, your marketing will become much more persuasive and your sales will grow. http://buildingastorybrand.com/71
20/11/201757 minutes 39 seconds
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#70: Dorie Clark—How to Start a Business That Will Make You Money

If you’ve ever seriously thought about starting a business of your own, you’ve probably discovered how difficult it is to get good advice on how to do it. What you need is a map, a blueprint, of how to get from your cubicle to doing what you love. And you need to know how to make money at it. Because, let’s face it, making a good living is an important part of your security and happiness. This week, Donald Miller sits down with Dorie Clark, author of Entrepreneurial You, on the Building a StoryBrand podcast. Dorie’s interviewed over 50 highly successful entrepreneurs about how they’ve monetized doing something they care about, and she’s going to share with us all their secrets. You’re going to learn the 3 key phases to develop y
13/11/201735 minutes 24 seconds
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#69: Chris Hogan—4 Obstacles to a Happy Retirement and How to Overcome Them

You’re going to retire someday. And we’re not talking about just a few years of your life. People are living longer. More people will live to 100 than ever. So you might be in financial stress for a good 20 to 25 years of your life if you don’t make some changes. Worse, you could end up becoming a burden to the people you love the most. That’s not a pretty picture, but there’s some good news. Donald Miller sits down with Chris Hogan, the author of Retire Inspired, on the Building a StoryBrand podcast. He calls his book “America’s wake-up call” and his goal is to motivate you to think about retirement now and think about it differently. http://buildingastorybrand.com/69
06/11/201756 minutes 31 seconds
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#68: Charles Duhigg—Increase Your Productivity and Reclaim Your Life

Do you feel like no matter how hard you work, you’re always behind? The worst part is you know of highly productive people who have time for everything important — family, health, friends and business. Nothing has to be sacrificed upon the altar of success. So, what are their secrets? Today’s podcast guest will reveal them. Charles Duhigg, the author of Smarter Faster Better, used to be sitting in the same place you are now. He had achieved an incredibly successful career, but was still miserable. His daily life whizzed by in frantic activity that left him feeling empty. Charles began investigati
30/10/201738 minutes 33 seconds
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#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business

Does running your business feel like you’re caught in a whirlwind? That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult. Today, you’ll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you’ll ever face. With the 4 Disciplines of
23/10/201747 minutes 25 seconds
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#66: Nancy Duarte—How to Crush that Upcoming Presentation

If you have an important, high-stakes presentation that needs to move people en masse in a given direction, Nancy Duarte is the person you’d call. She’s written, visualized, and helped people deliver some of the world’s greatest talks. Her Guide to Persuasive Presentations is the best-selling Harvard Business Review guide ever. And if you haven’t seen Nancy’s TED talk — where she lays Martin Luther King’s I Have a Dream speech over Steve Jobs’ Apple iPhone release and shows you how they’re essentially the same talk — then I don’t know where you’ve been in the last six years. So I can’t tell you enough how honored I am to have Nancy as our guest on this week’s episode of Building a StoryBrand podcast. Nancy gives you the tools you need to make your presentation resonate. She’s going to show you how to carefully examine and craft seven different sections of your presentation before stepping up on stage. http://buildingastorybrand.com/66
16/10/201749 minutes 10 seconds
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#65: Donald Miller—The Framework That Makes Marketing Easy

This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble! That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track! The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task. To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more. <span s
09/10/201743 minutes 32 seconds
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#64: Al Andrews—10 Things Powerful People Can Do to Not Screw Up Their Lives

Being successful isn’t always what it’s cracked up to be. I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune. While well-known artists may deal with the problems of success on an amplified level, most successful leaders have similar struggles and are in danger of the same downfalls. That’s why I’m so excited about this week’s episode on the Building a StoryBrand podcast. I sit down with Al Andrews, the founder and executive director of Porter’s Call, a service that counsels and supports recording artists. Al has a client list with names you’d certainly recognize so he’s very familiar with the problems fortune brings. As he shares his wisdom about how he helps his clients stay healthy and grounded, you’ll find help as a leader too. <span
02/10/201744 minutes 21 seconds
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#63: Ray Edwards—8 Magic Phrases That Will Make You Money

If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page. Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers. That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money. http://buildingastorybrand.com/63
25/09/201747 minutes 3 seconds
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#62: Chris Guillebeau—How to Launch a Side Hustle That Will Make You a Profit in a Month

Ever thought about quitting your job to start a business of your own? Not everyone is ready to risk a secure job to launch a new enterprise. Some people really like their day job. And for many, a regular paycheck is a blessing. That’s why I’m honored to have Chris Guillebeau joining us on the Building a StoryBrand podcast. He’s the author of Side Hustle: From Idea to Income in 27 Days and he’s going to show us how to quickly and easily create an additional stream of income without giving up the security of a full-time job. Whatever your reason for starting a side hustle, listen to this podcast to learn the simple process it takes to make it happen. Chris blazes a clear path to help you earn extra income fast.
18/09/201740 minutes 37 seconds
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#61: Blake Mycoskie—The 3 Most Important Hires You Need to Make to Grow Your Business

If you had a chance to sit down with a world-renowned businessman, what would you ask? As an entrepreneur, you’d likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big. Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, is one of the top young businessmen in the world and perhaps the most visionary entrepreneur in forming social-minded businesses and consumers. On the podcast this week, I sit down with Blake to talk about his entrepreneurial journey. Blake shares a fascinating story of how he became a fashion mogul by giving shoes away through his One for One model, and he gives some powerful advice regarding you as an entrepreneur. During the interview, I hone in on the three critical hires he made to sc
11/09/201742 minutes 57 seconds
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#60: Chase Reeves—4 Steps That Will Make You a Successful Entrepreneur

Do you feel like your job isn’t what you should be doing? Perhaps you have a side hustle that you wish could be your main hustle? Or you have an entrepreneurial itch that just won’t go away? If so, you’d probably like some help in making your business dreams a reality. Someone who can guide your through the journey from beginning to end. That’s why I’m happy to have Chase Reeves joining us on the Building a StoryBrand podcast. He’s a co-founder of Fizzle and their mission is to help you earn a living independently doing something you care about. In this episode, he outlines four steps to start you down the right path. <span style="font-we
04/09/201753 minutes 11 seconds
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#59: Robert Sutton—How To Deal With People Who Treat You Like Dirt

Many of our favorite movies and TV shows portray jerks at work. From droning Lumbergh in Office Space, clueless Michael in The Office, to sleazy Mr. Hart in 9 to 5, we find these characters so funny because they’re true. It isn’t funny, however, actually working with these jerks. According to a recent study, 75% of workers deal with bullies in the workplace. This has a huge effect on the economy, your workplace, and your health. So, what can you do? Robert Sutton sets out to answer that question in his new book, The A--hole Survival Guide (his book just says the word). His strategies will provide relief to anyone who feels pushed around by a jerk. You can avoid them, outwit them, disarm them, send them packing, and develop protective psychological armor. Finally, at the end of this post, you can see if you might be adding to the jerk population. Nobody wants to lose life hours to a bully. Listen to this episode of the B
28/08/201752 minutes 25 seconds
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#58: Craig Ross—Teams That Do Big Things Take These 7 Steps

Do you and your team members suffer from DSD — Distracted, Stressed, and Disconnected?  Sure, you believe in what your team is doing. And you believe in the people on your team. But it feels like no matter how hard you all work, the results keep eluding you. Worse, you go home exhausted and give your family the only thing you’ve got … leftovers. You’d love to find a way to turn your team around, but how? On the podcast this week, Donald Miller interviews Craig Ross, one of the authors of Do Big Things: The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact.   Craig is wanting teams to get big results without losing their souls. He’ll take you through 7 essential steps teams must execute to do extraordinary things while making DSD a thing of the past. When your team has heart, you’ll not only get the job done, you’ll become legendary within your company and your family. http://buildingastorybrand.com/58
21/08/201738 minutes 40 seconds
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#57: Anthony Iannarino—Energize Your Sales Abilities With These 7 Expert Tips

Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market. Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove that sales performance isn’t situational. The key to sales success is you. This is good news because you can start making money right away with some key adjustments to how you sell. By learning the behaviors, attitudes and a few vital skills of the aces in the industry, your revenue stream will skyrocket. Sales expert Anthony Iannarino joins Donald Miller this week on the Building a StoryBrand podcast. As author of The Only Sales Guide You’ll Ever Need, Anthony is going to reveal the secrets of star salespeople who consistently outperform their peers. If you’re tired of wasting time at the office and are ready to become a true sales pro, listen to this episode and take your sales abilities to the next lev
14/08/201734 minutes 38 seconds
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#56: David Covey and Stephan Mardyks—7 Traps That Can Tank Your Success (And How to Avoid Them)

Running a company can sometimes feel like a treacherous journey. A bad financial decision will cost you a ton of money. If you don’t give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time. It’d be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out. That’s why I’m thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them. Listen now so you can avoid these common pitfalls and save time, money and your relationships. http://buildingastorybrand.com/56
07/08/201749 minutes 27 seconds
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#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing

This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world. And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. In this conversation, Donald Miller and Seth Godin cover a lot of ground, including: *How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we’re marketing in *Why now is an ideal time to be a creative person At every point in the conversation, Seth challenges us to think d
31/07/201745 minutes 42 seconds
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#54: The Best of 2017 (So Far), Part 2

If you want to grow your business, of course you’ve got to get the everyday stuff right: product quality, customer satisfaction, marketing, personnel, logistics, etc. But there’s more to success than those elements. To see the right kind of growth in our business, we also need to focus on our personal growth. That’s why this week’s episode is designed to give you a moment of reflection this summer. In our second of two podcasts featuring The Best of 2017 (So Far), we’ve compiled the most powerful advice from our podcast guests for staying balanced and healthy while your business grows. This week, listen to Part 2 of The Best of 2017 (So Far) as we highlight 5 key ways you can move forward professionally while staying balanced personally. http://buildingastorybrand.com/54
24/07/201744 minutes 10 seconds
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#53: The Best of 2017 (So Far), Part 1

For these next two episodes, we’ve selected several excellent clips for you to revisit or catch up on what you may have missed. Summer is a time for recreation, rest and reflection. Because we’ve covered so much great content, we wanted to take some time to think back on what we’ve learned. Whether you’re on a vacation or staycation, mull over the highlights of what we’ve covered in 2017 and evaluate whether you’ve incorporated them into your business and your life. Some principles are so essential, they need repetition and time to sink in. This is our way of making space for that to happen. Listen to this week’s episode as we recap the most important ideas from 5 of our most popular interviews. http://buildingastorybrand.com/53
17/07/201741 minutes 59 seconds
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#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your Business

Why does trust matter so much in business? In this episode of the Building a StoryBrand podcast, we’re going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business. Trust affects a leader’s impact and the company’s bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase. http://buildingastorybrand.com/52
10/07/201743 minutes 22 seconds
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#51: Molly Fletcher—6 Strategies that Will Help You Run Your Business Fearlessly

What do elite athletes have that business leaders need? A fearless mindset. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Molly Fletcher, a former sports agent who has taken what she’s learned from leaders in the world of sports to leaders in the workplace. Representing elite athletes during their sports careers has given Molly an insider view of what drives them to surpass the rest. She reveals that the best-of-the-best athletes have a fearless mindset. Listen to this episode and put some of these same fundamental habits to work for you in your business so you can achieve your maximum potential. http://buildingastorybrand.com
03/07/201746 minutes 34 seconds
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#50: Ken Blanchard and Claire Diaz-Ortiz—How to Create a Mutually Beneficial Mentoring Relationship

How did you get to where you are now in your business? I’m sure you could list a lot of factors. But every successful business leader will always point to specific people in their lives who mentored them along the way. Books and classes are powerful, but nothing can replace actual people stepping into your life to guide you. In this episode of the Building a StoryBrand podcast, Ken Blanchard and Claire Diaz-Ortiz join Donald Miller to talk about mentorship. They share a process for mentoring that will help you begin a strong mentoring relationship, whether you need a mentor or want to become one. The six elements they outline in their process (forming the acronym MENTOR) will show you how to begin a mentoring relationship that could make all the difference in another person’s life -- and in your own. http://buildingastorybrand.com/50  
26/06/201749 minutes 21 seconds
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#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?

If you haven’t gotten serious about email marketing, it’s time. In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business. http://buildingastorybrand.com/49
19/06/201741 minutes 27 seconds
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#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs

Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.” You stop to hear their story and take them out to dinner. And before the last course is served, you’ve invited them to be your business partners. That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast. The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do. Caitlin’s stor
12/06/201741 minutes 18 seconds
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#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely Unforgettable

Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching -- no, not Game of Thrones -- but TED talks. And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands. There’s something about making things clear, regardless of what you're talking about, that the human mind engages. That’s the magic of TED. This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it’s in a speech or a board meeting or a lecture, you’re going to find his advice invaluable.
05/06/201733 minutes 45 seconds
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#46: Luke Laird—An Inspiring Look at a Hit Songwriter’s Creative Process

Can you be both a disciplined, focused business leader and a deeply creative person? For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume. If you’re leading a business, you need to embrace your creativity. When you do, you’ll unlock levels of innovation and inspiration in your work that will give you a competitive advantage. And anyone who does creative work needs to focus and master their industry so their work gets the attention it deserves. To help us as business leaders understand the creative process better, Donald Miller invited Luke Laird to join this episode of the Building a StoryBrand podcast. He’s a Grammy-award-winning producer and songwriter who’s penned 23 number-one hits for major country artists like Carrie Underwood, Blake Shelton, Eric Church, and Tim McGraw. Whether you’re a business leader trying to embrace your creativity or an aspiring artis
29/05/201747 minutes 9 seconds
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#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business

If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone. Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell. Auntie Anne’s founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she’s learned growing this company. Her story will inspire you in so many ways, especially if you’re passionate about personal growth and building a company with a greater purpose. For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45
22/05/201741 minutes 45 seconds
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#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live Differently

Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply? When you look at the life of sportscasting legend Ernie Johnson, Jr., you can’t help but say yes. On this episode of the Building a StoryBrand podcast, Donald Miller sits down with Ernie Johnson. They share a heartfelt conversation about leading a life of significance and making room to help others, even while we pursue our careers. Don’t miss this inspiring episode. The life lessons here are rich and hard and absolutely worth your time. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/44 to help you apply what you learned in the interview to your life and business.
15/05/201742 minutes 4 seconds
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#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed

What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn’t it be great to know what’s coming next and how to navigate well? That framework exists, and we’re going to explore it in depth on this week’s episode of the Building a StoryBrand podcast. Donald Miller sits down with David McKeown of PredictableSuccess.com. He and his father Les have developed this framework over decades, and they’ve seen it prove out in countless companies, regardless of their size or industry. When you understand these seven stages, you’ll understand how to strike a perfect balance between innovation and processes. And when that happens, the success of your business becomes a lot more predictable. Listen now and take the guesswork out of growing your small business. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/43 to help you apply what you learned in the interview to your bus
08/05/201753 minutes 49 seconds
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#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?

The better we understand people, the better leaders we’ll be. And one of the best tools for understanding yourself and those around you is the Enneagram. If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world. This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier. They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
01/05/201750 minutes 43 seconds
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#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller

What’s the most powerful tool in the world for captivating the human brain? It’s storytelling. As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling. So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for Grey’s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes’ show The Catch. In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!) PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to ta
24/04/20171 hour 46 seconds
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#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You Need

Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a result. But life isn't supposed to look like this. We need what Juliet Funt calls “white space” -- strategic rests and pauses between our busy-ness. This week, Juliet joins Donald Miller on the Building a Story Brand podcast, and she helps us understand the importance of these pauses for our work, the four big reasons we struggle with it, and what we can do to reclaim our rest and thoughtfulness. This is an inspiring conversation, and the wisdom Juliet shares has the potential to give us better quality of work at the office and better presence with our loved ones at home. Don’t miss it! Get the worksheet that goes along with this episode at http://buildingastorybrand.com/40 to help you apply what you learned in the interview to your business.
17/04/201746 minutes 14 seconds
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#39: Chris Zook—How to Turbocharge Your Company’s Growth with "The Founder’s Mentality"

Why do some companies stay young, agile, and competitive, while others get bogged down and decline? That’s the big question that this week's guest, Chris Zook, set out to answer. After years of research, he and his team at Bain Insights found three key elements that showed up in successful companies, and they called them “The Founder’s Mentality.” On this episode, Donald Miller sits down with Chris to understand how these three elements make a company healthy on the inside and create more profit and more impact on the world. Listen now! Get the worksheet that goes along with this episode at http://buildingastorybrand.com/39 to help you apply what you learned in the interview to your business.
10/04/201741 minutes 19 seconds
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#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills

Why do leaders fail? It’s not because they don’t know what they’re doing. It’s usually because they’ve failed to listen to and develop their staff. They’ve failed to respect and communicate well with them. Basically, they’ve failed at people skills. To help us master the fine art of people skills, Lee Cockerell, the former Executive VP of Operations for Disney, joins Donald Miller on this episode of the Building a Story Brand podcast. Lee built his sterling career by focusing on people, and in this conversation, he shares five major takeaways we can all use to help our teams grow -- and see our businesses grow as a result. ***PLUS! A BONUS SEGMENT*** Just in time for the Masters tournament this week, Donald talks with professional golfer Ryan Moore about what it’s like to play the Masters and what makes its unique brand of tradition and excellence so special. Don’t miss it! Get the worksheet that goes along with this
03/04/201748 minutes 6 seconds
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#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple Strategy

Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can’t rely on it. And today’s guest on the Building a Story Brand podcast, Mel Robbins, is with me on this notion that motivation isn’t the key to success. More than that, she’s discovered a simple mental strategy we can use to bypass motivation in order to make wise decisions that grow our businesses, make healthful decisions, and strengthen our relationships. It’s incredibly simple and intuitive, as you’ll see, and it has the power to dramatically impact your life. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/37
27/03/201736 minutes 33 seconds
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#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More Productive

Why are most meetings so awful? A lot of us leave every meeting feeling like we’ve wasted our time and gotten nowhere on a problem -- only to get back to our desks farther behind on our “real jobs.” But with a little intention, we can make meetings not just productive, but also energizing and fun. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Daniel Tardy the SVP of EntreLeadership, Dave Ramsey’s business coaching division. They walk through nine strategies we can use that will make our meetings more productive and more fun. With this advice, you can lead dynamic meetings that bring out the best in your team and actually move the needle for your business. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/36
20/03/201737 minutes 48 seconds
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#35: Elon Musk’s Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?

There’s nobody like Elon Musk. As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur. And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography. As entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk? Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/35
13/03/201742 minutes 4 seconds
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#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)

Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can it all be prevented? In this episode of the Building a Story Brand podcast, Donald Miller sits down with leadership expert Stephen Mansfield to talk about the 10 warning signs of a leadership crash -- and how to fix them. The list will surprise you. Listen today and discover how to protect yourself from a leadership crash. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/34
06/03/201751 minutes 53 seconds
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#33: Carrie Green—6 Steps That Will Make You a Better Entrepreneur

If you’re trying to start and grow a business, you know it’s not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all. But like any journey, you’re better off if you’ve equipped yourself properly for it. And that’s why I am so honored to have Carrie Green joining us on the Building a Story Brand podcast. She’s the founder of the wildly successful Female Entrepreneur Association, and in this episode she shares six steps entrepreneurs can follow to grow their businesses. Wherever you are in your entrepreneurial journey, listen now so you can take the next right step for your company. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/33
27/02/201740 minutes 19 seconds
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#32: Greg McKeown—How to Live and Work with Radical Clarity

According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all -- we just have to cram it all into our lives. As a result, we end up busy (not necessarily productive) and stretched too thin at work and at home. We’re chained to our smartphones, hopping from disjointed task to disjointed task, not really focused on (or even clear about) what we want. Essentialism changes all that. It helps us tune out all the unimportant things vying for our attention so we can discover and pursue a very small number of things of lasting value. Nobody wants to fritter away their lives on their smart phones. Listen to this episode of the Building a Story Brand podcast with Donald Miller and special guest Greg McKeown, and you’ll be inspired to live a life rich with clarity and meaning. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/32
20/02/201750 minutes 21 seconds
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#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech Unforgettable

For business leaders, public speaking skills are critical. Whether you’re delivering a major keynote or simply leading a staff meeting, you’ve got to be able to engage your audience and communicate powerfully. That’s why public speaking expert Mike Pacchione is joining Donald Miller this week on the Building a Story Brand podcast. As a part of the communications consulting firm Duarte, Mike gives 70 speeches a year -- all on the topic of public speaking. He is the talker about talking. And he’s going to teach us to talk. Mike shares the expert tactics that separate casual public speakers who just get by from pros who stand out. Whether you’re a dread-filled newbie or a seasoned pro, give this a listen and take your public speaking skills to the next level. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/31
13/02/201734 minutes 59 seconds
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#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It

As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective. As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand. But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30
06/02/201729 minutes 59 seconds
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#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind

We’re passionate about growing our businesses, aren’t we? But that doesn’t mean it’s easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional. This week on the Building a Story Brand podcast, Donald Miller talks with massively successful entrepreneur Chalene Johnson about the five things we can do this year to dramatically scale our businesses without losing our minds. If you want to grow your business the right way, without compromising your personal life or values, don’t miss this episode! Get the worksheet that goes along with this episode at http://buildingastorybrand.com/29
30/01/201743 minutes 19 seconds
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#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal Finances

As a business leader, you’d never start a year without a working budget or a sense of your profit margin, would you? But most of us don’t have the same kind of awareness and discipline when it comes to our personal finances. That’s why we’ve got Rachel Cruze joining Donald Miller for this week’s episode of the Building a Story Brand podcast. She is a personal finance expert and bestselling author. And as the daughter of Dave and Sharon Ramsey, her heart for the topic runs deep. Listen now to discover the seven habits you can develop in your personal finances to build wealth, give back, and have peace of mind about your money. Download the worksheet that goes along with this episode at http://buildingastorybrand.com/28
23/01/201737 minutes 15 seconds
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#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)

If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it. When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.) This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget. Listen now and discover the secrets of branding that can have an exponential impact on your bottom line. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27
16/01/201752 minutes 1 second
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#26: John Lowry—5 Strategies That Will Make You a Strong Negotiator

A lot of us believe that killer negotiators are born, not made. But that’s not true. When you know a few key strategies, you can become a great negotiator and land great outcomes for your business. Best of all, you can do it while treating others with respect. In this episode of the Building a Story Brand podcast, Donald Miller sits down with negotiation coach and expert John Lowry. John walks us through five techniques to improve our negotiation skills so we can strike better deals, increase our revenue, and grow our companies. Get the worksheet that goes along with this episode at http://buildingastorybrand.com/26
09/01/20171 hour 2 minutes 31 seconds
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#25: StoryBrand Productivity Schedule

Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had. Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year. http://buildingastorybrand.com/25
02/01/201737 minutes 44 seconds
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#24: The Best of 2016

Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we’ve selected clips from 10 conversations we’ve had on the podcast and highlighted our biggest takeaways from them. If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insights. Thanks to everyone for listening this year. We’ve learned a ton from our guests, and we hope we’ve helped you clarify your messaging and grow your business! http://buildingastorybrand.com/24
26/12/20161 hour 10 minutes 5 seconds
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#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys

As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at. That’s why I’m thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast. He’s the owner of The Barna Group, a market research firm that’s helped thousands of companies better understand their customers through survey data. He’s got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services. Listen to this episode, send a survey in the coming weeks, and I know you’ll have a stronger, more successful business to show for it. http://buildingastorybrand.com
19/12/201649 minutes 56 seconds
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#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)

2017 is right around the corner. How can you set yourself up for a great year in your job? What if I said you should fire yourself? It sounds crazy, but it’s exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings. In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it’s actually a positive way to ensure you’re growing in your job and serving your company well. Listen now and I know you’ll be inspired to close out your year well and start 2017 with a healthy perspective. (We’ve even got a free downloadable PDF that will walk you through the process!) http://buildingastorybrand.com
12/12/201623 minutes 15 seconds
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#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing

If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success. The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you. So I’m thrilled to have Amy Porterfield joining me on the Building a Story Brand podcast this week. She’s an actual expert on all things digital marketing, and she has four ways you can dramatically improve your online marketing strategy, no matter what level you’re at today. Give it a listen! http://buildingastorybrand.com
05/12/201646 minutes 43 seconds
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#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong Leader

Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image. It’s a heavy burden to carry around -- and it takes a toll on us. That’s why it’s critical to care for your inner life and develop your emotional intelligence. If you do, you can forge a great home life and company culture. If you don’t, you can destroy it all. I’m thrilled to have Miles Adcox joining me for this week's episode of the Building a Story Brand podcast. He’s the CEO of the therapeutic retreat center Onsite, and he’s been helping leaders with this unique burden for over a decade. Miles has a six-part guiding framework that can help you create and sustain emotional fitness as a leader. It will change your company culture -- but more importantly, it will change people’s lives, including your own.
28/11/20161 hour 1 minute 52 seconds
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#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling

Entrepreneurs, listen up. If you want to bust through that revenue plateau, you’ve got to get good at selling -- even if you don’t think of yourself as a salesperson. We’re pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.) Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling. If you’re ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don’t miss this episode! http://buildingastorybrand.com
21/11/201647 minutes 26 seconds
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#18: Jon Gordon—4 Inspiring Principles to Develop More Grit

As business leaders, we throw the word “grit” around a lot. It’s hard work, resilience, and toughness all rolled into one. But where does grit come from? And how can we tap into it to improve our companies and our lives? In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit. And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress. Give this episode a listen today. I know you’re going to discover something about yourself that’ll make you and your business more successful. http://buildingastorybrand.com
14/11/201638 minutes 23 seconds
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#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive

What do you offer your customers? Sure, you’ve got a product or service. But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them on a whole new level. In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers’ transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive. http://buildingastorybrand.com
07/11/201648 minutes 36 seconds
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#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your Time

Did you wake up this morning and ask, “What am I going to get done today?” Or did you say, "How can I use my time today in a way that makes tomorrow better?" If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day. This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the five strategies we can use to make smarter decisions with our time. Spoiler alert: these aren’t technology tools and hacks. These are revolutionary ways of thinking that will help you transform your productivity from the inside out. http://buildingastorybrand.com
31/10/201647 minutes 55 seconds
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#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big

Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women. Christy sees the most common struggles women face in business. And she’s helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs. If you’re dreaming about starting a business, trying to get one off the ground, or building an empire, don’t miss this episode. http://buildingastorybrand.com
24/10/201637 minutes 32 seconds
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#14: Jeff Walker—Secrets of a Successful Product Launch

You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode! http://buildingastorybrand.com
22/08/201648 minutes 55 seconds
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#13: Brian Clark—How to Win Big With Content Marketing

Would you propose on a first date?   Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale.   In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy.   He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free.   Best of all? We get into the specifics of how to transform that trust into sales over time.   If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing.   http://buildingastorybrand.com
15/08/201646 minutes 18 seconds
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#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)

If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires.   Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world's best. Behind every stroke, he's packed countless hours of discipline, planning, intention, and sheer grit. When the pressure is on, he knows how to deliver.   Thing is, the five habits Ben employs to excel at golf don't only work for golfers. They'll help you win big in any area of your life. Listen and discover how to hit your loftiest goals, whether they're for your business, your health, or your personal life.   http://buildingastorybrand.com
08/08/201646 minutes 19 seconds
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#11: Ken Blanchard—How to Cast a Vision So People Listen

We have mantra at StoryBrand: ​if you confuse, you'll lose.​   We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.   As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.   In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of ​The One Minute Manager, to talk about how to lead so people listen.   He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.   <
01/08/201640 minutes 15 seconds
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#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?

Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is.   In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, not against you.   With her advice, you can makeover your professional wardrobe in a few hours, feel more confident, and stand out for all the right reasons.   http://buildingastorybrand.com
25/07/201642 minutes 23 seconds
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#9: David Salyers—3 Ways to Deliver Value and Delight Your Customers

Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers.   In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode!   http://buildingastorybrand.com
18/07/201637 minutes 17 seconds
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#8: Canlis—Secrets of Insanely Good Customer Service

Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people.   In the Season 2 opener of Building a Story Brand, Donald Miller sits down with Mark and Brian Canlis of the world-famous Canlis restaurant in Seattle, WA. These brothers deliver unforgettable customer experiences night after night, year after year. They share exactly how they put their customers first — through radically unique approaches to hiring, team morale, profit, and more. Listen and get inspired to take your business' customer service to the next level.   http://buildingastorybrand.com/
11/07/201635 minutes 40 seconds
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#7: Scott Hamilton—​How to Show Up, Hit Your Goals, and Win Big

What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest goals and beat the competition, plus what will derail you along the way. Apply Scott's hard-won wisdom, and you can achieve whatever crazy-big dreams you have for your life or business. Visit http://buildingastorybrand.com/7 to get an unedited version of the interview with Scott Hamilton, along with a video of Don's website critique.
24/04/201644 minutes 44 seconds
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#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)

Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode! Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.
18/04/201633 minutes 53 seconds
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#5: Jonathan Davis—How to Make Your Call to Action Irresistible

As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved. Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.  
11/04/201627 minutes 28 seconds
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#4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time

Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way. Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of Don's website critique.
04/04/201633 minutes 58 seconds
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#3: Dave Ramsey—How to Be the Guide and Attract More Customers

Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations. Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
28/03/201634 minutes 48 seconds
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#2: Mike McHargue—Why People Buy: The Powerful Science of Selling

Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts. Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.
18/03/201629 minutes 21 seconds
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#1: Michael Hyatt—How to Know What Your Customers Are Thinking

Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation, you'll discover how to get inside the heads of your prospects and customers and craft a message that always hits home.    Visit http://buildingastorybrand.com/1 to get an unedited version of the interview with Michael Hyatt, along with a video of Don's website critique.     <div class="message_gutter"
11/03/201632 minutes 48 seconds