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Building Digital Products Profile

Building Digital Products

English, Finance, 1 season, 51 episodes, 1 day, 43 minutes
About
A podcast that helps innovators and entrepreneurs to create successful digital solutions - from idea to market. This podcast is brought to you by LinkUp Studio - a software development company, which created more than 100 successful digital solutions.
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AI in Product Design: Exploring Innovations with Oksana Khrupa

In this episode, Oksana Khrupa, the client partner at Linkup Studio, talks about the world of artificial intelligence product design. Discover how AI for product design is now changing the industry, how it makes processes more efficient, and helps develop a totally new level of creativity. Oksana also shares practical tips from the Linkup Studio team on integrating AI in product design, illustrating them with our real examples and cases of how this technology reshapes the approach to product creation. Connect with Oksana Khrupa: https://www.linkedin.com/in/khrupaoksana/?originalSubdomain=ua  Learn more about Linkup Studio: https://linkupst.com/  Episode Timeline: 00:00 Introduction 00:29 Artificial Intelligence Product Design: Enhancing Creativity 1:33 AI Product Design: Personalization Techniques 03:02 Data-Driven Design Decisions 04:03 Reducing Costs and Enhancing Efficiency 04:59 Collaboration and AI 05:30 Responding to Market Trends 06:48 Balancing AI and Human Insight 07:19 Linkup Studio's Innovations with AI for Product Design You may also the episode on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠! In this episode, Oksana highlights how product design AI tools like FigJam and AI-driven software assist designers in generating innovative ideas rapidly. Learn how AI product design tools aid in tailoring designs for specific markets, ensuring cultural relevance and user engagement. She also emphasizes the importance of balancing AI capabilities with human insights to create truly impactful designs. Are you looking to incorporate artificial intelligence product design into your next project? Contact our award-winning team at Linkup Studio for expert guidance and innovative solutions. Collaborate with Linkup Studio's Designers: https://linkupst.com/services/hire-product-designers Don't forget to like, subscribe, and hit the notification bell for more updates on AI product design, expert design strategies, and the latest trends in digital product development. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com/ Contact Us:[email protected]
5/4/20248 minutes, 25 seconds
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The Truth Behind Product Design with Nataliya Sambir, CDO at Linkup Studio

What is product design? Dive deep into its meaning and some approaches with Nataliya Sambir, Chief Design Officer at Linkup Studio! 🌟In this episode, we explore the essence and impact of design in transforming products into essential parts of our daily lives. Subscribe to see and hear more insights into the question about what product design engineering and high-quality digital product development are! Nataliya Sambir - https://www.linkedin.com/in/nataliya-sambir/ Linkup Studio - https://linkupst.com/ Nataliya Sambir explains the complexities of what is product designing as a process. She shares her expertise on how to create products that not only meet business objectives but also resonate with customers. What is product design? Dive deep into its meaning and some approaches with Nataliya Sambir, Chief Design Officer at Linkup Studio!  🌟 In this episode, we explore the essence and impact of design in transforming products into essential parts of our daily lives. Subscribe to see and hear more insights into the question about what a product design engineering and high-quality digital product development are! Nataliya Sambir - https://www.linkedin.com/in/nataliya-sambir/ Linkup Studio - https://linkupst.com/ Nataliya Sambir explains the complexities of what is product designing as a process. She shares her expertise on how to create products that not only meet business objectives but also resonate with customers. Episode Highlights: 00:00 Introduction 00:36 What is the Product Design? 00:54 Lessons from Google+ 02:05 User-centric Design Approach 02:41 The Ongoing Journey of Design 03:04 Design's Impact on Business 04:00 Foundations of Effective Design 05:16 In-depth Research for Transformative Design 06:09 Specializing in Diverse Design Types You may also the episode on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠! Read our guide on what is product design: https://linkupst.com/blog/product-design?utm_source=youtube&utm_medium=video&utm_campaign=what_is_product_design In this episode, Nataliya highlights how important design is in making products that users like to use and are happy with. She explains how product design engineering and the role of a production designer significantly enhance user experience and business performance.  What is a product design engineer, and what do they do? If these questions have got you thinking, you won't want to miss this episode. It's full of useful information for anyone starting a business, making digital products, managing products in small and medium enterprises, or just interested in how product design is done. What is a product designer? If you're looking for a digital product design expert, contact our team! You can hire product designers at Linkup Studio: https://linkupst.com/services/hire-product-designers  Remember to hit like, subscribe, and the notification bell for more insights on product design and digital product development. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com/ Contact Us:[email protected]
4/20/20247 minutes, 33 seconds
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How Digital Transformation is Changing Healthcare with CIO Johnson & Johnson Luiz Gondim

Join Khrystyna Klimash in this episode of "Building Digital Product," where we talked with an experienced expert in digital transformation in healthcare.  We're honored to have our guest, Luiz Gondim, who is the VP & CIO at Johnson & Johnson. He's a professional in integrating cutting-edge technologies and automation to drive business growth and enhance customer satisfaction for digital transformation of healthcare. At Johnson & Johnson, Luiz plays an important role in fostering regional growth through innovative solutions. He is a tech leader, mentor, and proponent of continuous learning and development. In this episode, we talked about diverse topics essential for anyone engaged and interested in digital healthcare transformation. Luiz provides a wealth of knowledge and experience in collaborating with teams in other cultures and discusses the way of integrating new technologies to bring about transformation in healthcare and other industries.  Episode Highlights: 00:00 Introduction 00:53 Cultural Differences in a Collaboration 04:07 Tips on Expanding to New Markets  07:00 When to Embrace Innovations?  11:08 How AI Tools Advance Personalized Medicine?   14:10 Managing Workers' Resistance to Innovation 19:56 Supporting Start-ups and Social Initiatives You may also the episode on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠! Get to know Luiz Gondim’s insights and viewpoints into expanding new markets with digital products, particularly within digital transformation for healthcare, about how AI technologies assist in advancing the digitization of healthcare and what are the best ways to implement it into the existing system.  Stay tuned for upcoming episodes focusing on digital transformation and healthcare, digital product design, development, and more. Learn from industry leaders about their experience in creating digital products in the dynamic digital world. Don't forget to like, subscribe, and share for more in-depth explorations into digitalization in healthcare and other topics related to building digital products in various niches.  Follow us on Social Media:  Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com Contact Us: [email protected]
4/6/202424 minutes, 28 seconds
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Fintech Startup Launching: The Success Formula by Gary Palmer

Join Khrystyna Klimash in this insightful episode of "Building Digital Products," where we delve into the competitive and challenging topic of launching fintech startups. In this episode, we are honored to have a conversation with Gary Palmer. He is an expert in financial tech with over 28 years of experience. He was the one who originated prepaid cards in the USA and co-founded WildCard Systems, which sold for $262 million. Later, Gary helped to sell it again for $1.8 billion to Fidelity National Information Services. Now, Gary Palmer is the Founder, Chairman, and CEO at Payall, a category-defining banking infrastructure provider for safe, transparent, and efficient worldwide cross-border payments.  Gary Palmer – https://www.linkedin.com/in/garypalmerwcs/  Payall – https://payall.com/  Episode Highlights: 00:00 Introduction 01:24 Succeeding in Today's Payment Market 02:23 Identifying Market Gaps for a Fintech Startup 05:40 Adapting Fintech Products to User Needs 14:47 Key Metrics at Payall: Tracking Success 18:20 Advice for Fintech Startups to Avoid Failure 19:56 Partnering with Industry Giants: Insights 23:56 Flash Questions  You may also the episode on ⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠! Discover Gary's perspective on how to start a fintech company now, what are the critical factors for success, and the importance of a customer-focused approach in product development. His stories and advice are especially valuable for anyone involved or interested in fintech startups. If you liked the episode, please hit the like, subscribe, and share buttons. In the future, you’ll get valuable and fresh insights into the world of digital product marketing, design, development, and fintech startup strategies from our Linkup Studio experts and guests throughout various fields.  Stay tuned for more episodes where we continue to explore digital product development and learn from top industry experts. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com
3/30/202424 minutes, 28 seconds
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Digital Product Marketing: Top Promotion Insights by Justin Rowe

Join Khrystyna Klimash in this episode of "Building Digital Product," where we explore the dynamic world of digital product marketing.  We're honored to have Justin Rowe, CMO at Impactable. He shared his invaluable insights on marketing digital products. Justin started his journey as a restaurant owner and then became a leading expert in LinkedIn marketing. He talks about the most important aspects of digital marketing of products and reveals his real-life and practical advice for startups and established businesses. Don't forget to like, subscribe, and share for more in-depth explorations into digital products marketing and other topics related to building digital products.  Justin Rowe – https://www.linkedin.com/in/justin-rowe-4043339b/ Impactable - https://impactable.com/ In this episode, we dive into a variety of topics essential for anyone interested in how to market digital products. Justin provides a wealth of knowledge and experience in promoting products online and explains matters from choosing the proper marketing channels to budget planning and creating effective ads.  Episode Highlights: 00:00 Introduction 00:50 Choosing Marketing Channels 02:45 Budget Planning in Marketing 05:21 Making Effective Ads 07:53 Top LinkedIn Advertising Types 12:18 Creating Engaging LinkedIn Content 14:39 Common Mistakes in LinkedIn Ad Campaigns 18:10 Growing a Digital Product with Advertising Get to know Justin Rowe's insights and current strategies for marketing a digital product effectively in 2024. You can join the discussion and share your thoughts and questions in the comments. You may also the episode on ⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠! Stay tuned for upcoming episodes where we continue to delve into the challenges and triumphs of digital product marketing, digital product design, development, and other product-creating areas.  There, you can learn from industry leaders and entrepreneurs about navigating the evolving digital landscape and successfully marketing your digital products. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com Contact Us: [email protected]
3/16/202424 minutes, 42 seconds
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New Technologies for Businesses: Navigating the Future of Digital Transformation with Jari Aho

Welcome to our conversation with Jari Aho. He is a digital strategy execution advisor, a transformation generalist, and CEO at Force Agile. Jari is an entrepreneur with expertise in change management, corporate training, and team building. He is also a seasoned DevOps expert!  In this episode, Jari discusses Force Agile's approach and stresses human factors in technology implementation. We talked about the tools and technologies that drive business value, challenges in agile implementation, and the integration of new technologies for business. Jari also explores the importance of culture in a company's success and the burdens of adopting DevOps. Jari Aho – https://www.linkedin.com/in/jari-aho-english/  Force Agile - https://www.linkedin.com/company/force-agile/   Episode Highlights: 00:37 Force Agile's Big Idea 02:02 Tools and Technologies for Business 04:26 Challenges in Agile Implementation 6:53 When it's Time For a New Technology for Businesses 09:49 Culture for a Company's Success 13:11 Biggest Challenges in Adopting DevOps 16:26 Metrics to Measure the Success of the Business Changes Explore the dynamic realm of business transformation with Jari Aho. If your goal is to grasp the nuances of the new technology in companies or to find effective strategies for integrating new technology for business, this episode is filled with practical insights. Share the video and leave us a comment about the effective use of new technologies in business for enhanced success. Subscribe for more thought-provoking episodes about the integration of the latest technology for business, product design, development, and other areas of building digital products. We will talk more about the ever-evolving digital era, featuring insights from our team's professionals and industry experts like Jari Aho. You may also the episode on ⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠! Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com Contact Us: [email protected]
3/9/202424 minutes, 14 seconds
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Why Startups Fail: Unveiling the Pitfalls with Ira Liubinets

Dive deep into the reasons behind startup failures with Ira Liubinets, Chief Product Management Officer at Linkup Studio, in this insightful episode! 🚀 Subscribe for more content on digital product development and startup strategies! Ira Liubinets - https://www.linkedin.com/in/iryna-skorokhoda/ Linkup Studio - https://linkupst.com/ In this episode, Ira Liubinets brings her expertise to the table, discussing the critical reasons why startup companies fail. From market needs to business models, she covers the essential aspects that every founder should be aware of. The episode is filled with real-world case studies like Quibi, Juicero, and Nokia, providing valuable lessons from their experiences. Episode Highlights: Why Do Most Startups Fail: Understanding the Basics The #1 Reason Why Startups Fail: Lack of Market Need Case Studies: Quibi and Juicero The #2 Reason: Poor Business Model or Plan Reasons Why Do Startups Fail: Learning from Blockbuster The #3 Reason: Incorrect Product-Market Fit Nokia's Market Fit Mistake The #4 Reason: The Importance of the Right Team Leadership Failures: Kodak and YikYak Final Thoughts on Startup Success Throughout the episode, Ira emphasizes the key reasons why startups fail the importance of understanding market needs, developing a sustainable business model, achieving the right product-market fit, and building a strong team. These insights are crucial for anyone looking to navigate the complex world of startups and digital products. If you're a startup founder, entrepreneur, or interested in the dynamics of startup success and failure, this episode is a must-watch. It's packed with actionable insights and strategies to help you understand why startups fail and how yours can succeed. You may also the episode on ⁠⁠⁠⁠⁠Youtube⁠⁠⁠! Looking for Expertise in Digital Product Development? Contact Linkup Studio! Enhance your startup with our expertise. Reach out for professional guidance in product development and startup strategies: https://linkupst.com/contact Don't forget to like, subscribe, and hit the notification bell for more insights on startup strategies and digital product development. Join us as we continuously explore and discuss the intricacies of building successful digital products. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com/ Contact Us: [email protected]
2/23/20248 minutes, 52 seconds
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Health Startup: AI Innovations Unveiled - Chris Edson Interview

Join us in an enlightening conversation with Chris Edson, the CEO and founder of Second Nature and a Forbes 30 Under 30 laureate, on the fast-paced world of healthcare startups! 🌟  Don't forget to like, subscribe, and share for more insights into healthcare innovation. Chris Edson – https://www.linkedin.com/in/chris-edson/?originalSubdomain=uk  Second Nature - https://www.secondnature.io/  In this episode, we delve into the journey of Second Nature, a prominent healthcare startup company, and its remarkable impact in the UK and beyond. With over 13 million dollars raised and accolades from major institutions, Second Nature stands as a testament to successful healthcare startups. Chris Edson shares valuable insights on navigating the complexities of the healthcare industry, leveraging AI in healthcare startups, and much more. Episode Highlights: Identifying Opportunities in the Market for a Product Surviving in Business and Recognizing the Moment to Scale Wise Use of Venture Capital Money Secrets for Healthcare Startups to Earn Recognition from National Institutions How to Build a Good Reputation for a Healthcare Startup Reasons Behind Second Nature's Pre-Download Purchase UK Regulatory Compliance in Healthcare Tracking the Efficiency of AI Tools in Healthcare When Should a Startup Incorporate AI? Explore the innovative world of healthcare AI startups with Chris Edson's experience at Second Nature. If you're seeking healthcare startup ideas or insights into AI healthcare startups, this episode is a goldmine. Share your thoughts or questions in the comments, and join us in uncovering the secrets behind successful healthcare startups. Stay tuned for more episodes diving into the challenges and triumphs of healthcare startups and the role of AI in healthcare startups. Discover how healthcare AI startups are transforming the industry and learn from the journeys of entrepreneurs like Chris Edson in building a successful healthcare AI startup. You may also the episode on ⁠⁠⁠⁠Youtube⁠⁠! Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com Contact Us: [email protected]
1/26/202432 minutes
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AI in Data Analytics: Frequently Asked Questions and Answers by Steven Smith

Dive deep into the world of AI in data analytics with Steven Smith from BaseCap Analytics! 🚀 Like, Subscribe, and share for more insights into data analysis artificial intelligence.  In this episode, we explore the transformative role of AI data analysis and AI and data analytics in modern business, featuring the expertise of Steven Smith, CEO of BaseCap Analytics. He is an expert in AI, and His work is all about creating new technologies that help businesses make the most of their data and succeed in their market. Delve into how data analytics and AI are reshaping industries and discover the innovative approaches of artificial intelligence in data analytics. Episode Highlights: Evolution of working with data and technologies since 2012 Exploring New Platforms  Working with Old Technologies Solving business challenges through data analytics and artificial intelligence in BaseCap Analytics Impact of pre-existing tech on AI data analytics services Deciding when to upgrade technology for AI in data analysis Inside BaseCap's AI data analytics solutions AI's role in the job market Top 3 tips for companies in working with data You may also the episode on ⁠⁠⁠Youtube⁠! Want to harness the power of AI for data analytics for your business? Engage with Steven's insights and learn about artificial intelligence data analytics integration. Share your thoughts or questions in the comments, and we'll bring you expert advice! Stay tuned for more episodes diving into artificial intelligence and data analytics and discover the potential of AI and analytics as well as digital product development in your industry. Guest Steven Smith - ⁠https://www.linkedin.com/in/steven-smith-28108128/⁠  BaseCap Analytics - ⁠https://basecapanalytics.com/⁠  Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst  LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit Us: Website: https://linkupst.com/ Contact Us: [email protected]
12/28/202326 minutes, 46 seconds
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Setting up Business, New Product Development, Hiring Teams with Skimlinks & Flown CEO Alicia Navarro

Join us in this enlightening episode of "Building Digital Products" as we engage in an insightful conversation with Alicia Navarro, a top tech entrepreneur and co-founder of Skimlinks. Alicia is not only a pioneer in content platform monetization but also a passionate advocate for women in tech and mental health in the industry. Currently, she is leading her innovative project, Flown, which is aimed at enhancing focus and inspiration for knowledge workers. In this episode, we delve into various aspects of new product development, including the process of new product development and how to develop new products effectively. We discussed the critical principles of hiring for project teams, managing remote team collaborations, and strategies to hire remote teams or hire remote employees. Alicia shares her experiences and lessons from founding Skimlinks, navigating its acquisition during challenging times, and the product ideation process behind her current venture, FLOWN. Additionally, we explore the challenges women face in the tech industry and how to bridge the gender gap. Tune in at these timestamps for specific topics: How to Hire Teams for Your Startup Working with a Remote Team Where to Find Talents When to Stop? Skimlinks Story Separating Personal and Project Failures Company's Acquisition in Difficult Times How to Evolve Product Ideas Into a Digital Product: Flown Case Study Women in Tech The Great Role Model for Female Leaders You may also the episode on ⁠⁠Youtube! Are you curious about enhancing your product development or eager to learn more about women's empowerment in tech? Share your thoughts in the comments, and we'll provide insights and advice! If this conversation sparked your interest, don't forget to like, subscribe, and share it with your network! Stay tuned for more episodes where we unravel the secrets of building successful digital products and technologies, including how to set up your business. See you in the next video! Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit us: Website: https://linkupst.com/ Contact us: [email protected]
12/23/202334 minutes, 9 seconds
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Don Norman: Unveiling the Power of Human Centered Design for a Better World

How to design beyond the typical framework, and thus, acquire expertise in the entire process of building a product, and even your life on creating an all-humanity-centered product. We had a thought-provoking conversation with Don Norman, an American researcher, professor, co-founder of Nielsen Norman Group, and the world-renowned author of the bestseller "Design of Everyday Things", which is a must-read for everyone who is interested in design, and his newest book "Design for the better world" was just published. He signifies a totally different approach to design, making real endeavours in the innovation of products. In this rich exploration, we break down the meaning of UX design and how it contributes to creating a better world. We unpack the journey of a UX designer, demystifying the process and shedding light on how the philosophy of user experience design extends beyond the realm of product design. Join us as we engage with Don Norman, and take a closer look at his latest insights on 'Design for a Better World'. Get ready to expand your understanding of user experience and challenge your perception of what UX design truly entails. Timecodes: 01:17 Robots (AI) will replace the designers? 02:57 A competition between AI and people's humans 03:19 What is designed for a better world and how did you achieve this concept? 07:55 Interaction between people, technology, and the world 08:45 The difference between humanity central design and design thinking? 09:49 Don Norman’s approach to the CEO place 10:54 The Psychology of Everyday Things 11:12 The academics don't understand how the real world works. 14:55 Change an approach to design education 18:48 The mindset of the educators If you found this audio valuable, please don't forget to like, subscribe, and share it with your friends and colleagues! You may also watch this episode on Youtube by following this link: https://youtu.be/92apECwSbvo Stay tuned for more insightful interviews and useful content on creating digital healthcare products from concept to market success. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit us: Website: https://linkupst.com/ Contact us: [email protected]
11/11/202323 minutes, 35 seconds
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How Healthcare Startups are Using Technology and AI with Co-founder Maria Rankka

We were delighted to have an insightful conversation with Maria Rankka, an entrepreneur, health tech investor, and board professional with extensive experience in technology in the healthcare sector. She is a co-founder of diagnostics startup ABC Labs and executive chairman of the stem cell production company Cellcolabs. In addition to her entrepreneurial works, Maria is an angel investor in various healthcare technology companies and serves on both for-profit and nonprofit boards of directors. In this episode, we dove deep into Maria's transition from politics to health tech, her predictions for the healthcare industry trends over the next five years, and her valuable insights on early investments in the health tech sector. We also discussed the future of Artificial Intelligence in healthcare, the emergence of digital in healthcare testing, the crucial role of a CTO in product success, and the importance of safeguarding personal data in the technology for the healthcare age. Do you have an idea for a startup in healthcare and need some guidance on how to bring it to life? Drop your thoughts in the comments section below, and we'd be happy to share some tips for getting an investment in healthcare! If you found this video valuable, please don't forget to like, subscribe, and share it with your friends and colleagues! Stay tuned for more insightful interviews and useful content on creating digital healthcare products from concept to market success. Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/ Instagram: https://www.instagram.com/linkupst/ Visit us: Website: https://linkupst.com/ Contact us: [email protected]
11/3/202334 minutes, 9 seconds
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How to Build SaaS Product from Scratch in 8 Steps

Linkup Studio's CEO, Andriy Sambir, unravels the intricacies of SaaS (Software as a Service). Take a deep dive into the history and evolution of the SaaS application, offering invaluable insights for both budding entrepreneurs and established ventures eager to build SaaS. Have you ever wondered what is a SaaS application? Discover the monumental achievements of the SaaS product realm, the advantages of SaaS products, and the myriad commercial opportunities they present. This video will guide you through the steps of SaaS development and answer questions like how to build a SaaS product successfully: What is a SaaS Application? What are SaaS products? Types of SaaS Digital Products CRM SaaS products ERP SaaS products Billing SaaS application Advantages of SaaS products Why Software as a Service is Good for Business Owners Steps of Building SaaS Product How to Build a Minimum Viable Product (MVP) Developing SaaS: Deployment of an MVP Marketing and Promotion of SaaS product Considering diving into the SaaS platform development? Or are you simply keen on augmenting your existing SaaS offerings? Pour out your thoughts, queries, and aspirations in the comments. We're eagerly waiting to fortify your understanding. If this video resonated with you, give us a thumbs up, subscribe for more insights into SaaS development, and disseminate the knowledge across your network. Watch the episode on ⁠Youtube⁠. Read the full step-by-step new product development process guide ⁠here⁠. For us on Social Media: Facebook: ⁠https://www.facebook.com/Linkupst/⁠  Twitter: ⁠https://twitter.com/linkupst⁠  LinkedIn:  ⁠https://www.linkedin.com/company/linkup-studio/mycompany/⁠  Instagram: ⁠https://www.instagram.com/linkupst/⁠  Learn more about us:  Website: ⁠https://linkupst.com/⁠  Get in touch: ⁠[email protected]
10/6/202316 minutes
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Minimum Viable Product Explained: Meaning, Benefits, Tips and MVPs Examples

Join Linkup Studio's CEO, Andriy Sambir, in this enlightening video as he dives deep into the world of building an MVP (Minimum Viable Product). Learn the ins and outs of what an MVP is, when both startups and established businesses should consider creating an MVP, and how to build an MVP that's both efficient for your business and valuable for your customers. This video dispels common misconceptions about the development of an MVP and provides comprehensive reasons why investing time and resources into building an MVP can pay significant dividends. You'll discover how data collection and analytics play a crucial role in shaping an MVP that aligns perfectly with users' needs and expectations. Andriy also presents case studies of thriving businesses that have adopted the MVP development approach, providing a tangible illustration of its effectiveness. These real-life examples further underline the importance of building a minimum viable product for your services and overall business. This video is a must-watch for anyone interested in building MVPs and understanding their true value. Tune in to gain valuable insights on how to build an MVP that can propel your business to new heights. Topics covered: What is MVP and what for? Reasons for developing an MVP Misconceptions related to MVPs Role of analytics and data collection Why should you build an MVP? More examples illustrating the power of MVP When MVP is the key to product success How to build an MVP stages Famous examples of successful MPVs: Amazon, Angelist, and Spotify. Have a brainwave for a new digital product and considering developing a minimum viable product for it? We'd love to hear from you in the comments! We're more than eager to shower you with valuable insights. If this video stirred your thoughts and ignited your curiosity, feel free to give us a thumbs up, press subscribe, and extend this knowledge to your friends and colleagues by sharing. Stay tuned to our channel for more illuminating content and engaging discussions about the evolution from a simple idea to a successful digital product. Follow us on Social Media: Facebook Twitter LinkedIn Instagram Visit us: Website Contact us: [email protected]
9/15/202319 minutes, 49 seconds
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Master the New Product Development Process: Everything You Need to Know

Andriy Sambir, the CEO at Linkup Studio, and Oksana Khrupa, the Chief Product Solution Officer, dive deep into the intricate process of new product development. This conversation is a treasure trove for anyone wanting to grasp what is new product development and how to go from idea generation to commercialization. During the talk, Andriy and Oksana walk you through the product development and design stages, exemplifying their points with real-world new product development process examples. They begin by discussing how to create your product idea, introducing the concept of design thinking as a part of the early stages of the new product development process. You'll also learn about the importance of user journey mapping and idea screening. By identifying the target audience early on, they explain how you can tailor your product discovery and business analysis to a specific user base. Further into the conversation, the duo covers the concept development & testing phase, outlining how to arrive at a minimum viable product (MVP). From there, they discuss marketing strategy development, ensuring your product reaches the right customers at the right time. Whether you're looking to launch the product or seeking tips for the prototype phase, this talk will equip you with the insights you need to succeed in the world of new product development. If you are considering developing a new product and have additional questions, we'd love to hear your insights and questions in the comments below or through email. If this video is valuable to you, don't forget to hit the like button, subscribe to our channel, and share the insights with your network. We're committed to delivering more enlightening content and in-depth discussions that cover the complete journey from idea generation to a successful commercial product. Keep an eye out for more! Join us on Social Media: Facebook: https://www.facebook.com/Linkupst/ Twitter: https://twitter.com/linkupst LinkedIn: https://www.linkedin.com/company/link... Instagram: https://www.instagram.com/linkupst/ Learn more about us: Website: https://linkupst.com/ Let’s discuss your idea: [email protected]
9/14/202334 minutes, 6 seconds
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The Ultimate CRM Guide for Real Estate in 2023: Making the Right Choice

Linkup Studio's CEO and Chief Product Solution Officer recently gave a talk on creating a real estate CRM. In this informative conversation, you will learn the meaning of CRM in the real estate industry, as well as the advantages of having your own CRM with real-world business experiences. You will also learn about the main features typically included in CRMs for real estate, such as contact and lead management, filters, transactions, tasks, calendar management, reporting and analytics, and property listings management. Additionally, you will hear about the importance of integrating other platforms into your company's CRM, which can help you scale and customize your system. Another valuable idea from the talk is the most effective way to implement CRM software for real estate into your specific business. You will get an expert evaluation of the pros and cons of some of the world's most popular CRM systems. And you will also learn when to build your own custom CRM and when to use off-the-shelf solutions. Feel free to jump to the part you want to hear more about! What does CRM mean in real estate Main advantages of the CRM software for real estate Key features for real estate software CRM How to choose the right CRM Existing CRMs on the market Zillow Premier Agent CRM Zoho CRM Salesforce HubSpot CRM Wise Agents CRM Steps for choosing the right CRM for your business Custom CRM vs. ready solutions Are you considering creating your own real estate CRM? We invite you to share your thoughts and ideas in the comments below or via email.  If you enjoyed this video, hit the like button, subscribe to our channel, and share the knowledge with your network. We will continue to create informative content and engaging discussions about the journey from an idea to a successful digital product. Stay tuned! Join us on Social Media: Facebook: https://www.facebook.com/Linkupst/  Twitter: https://twitter.com/linkupst  LinkedIn:  https://www.linkedin.com/company/linkup-studio/mycompany/  Instagram: https://www.instagram.com/linkupst/  Learn more about us:  Website: https://linkupst.com/ Let’s discuss your idea: [email protected]
8/23/202339 minutes, 39 seconds
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Gabriele Musella on How to Define Market Fit & Attract Funding

We were excited to have a deep and meaningful chat with Gabriele Musella. Gabriele is a creative entrepreneur and the CEO and co-founder of Coinrule, a tool for automated trading. His numerous successful projects have gained the support of the famous Y Combinator startup accelerator. Apart from creating businesses, Gabriele also mentors at Google for Startups and teaches at various business schools, including the University of Palermo. Plus, he's a busy investor. Our talk focused on the key parts of running a digital business. We looked at how to stand out in the market, the best ways to do that, and how to find a place in one's life as an entrepreneur. With his rich investment experience, Gabriele also shared his thoughts on how he chooses which startups to fund and which to skip. You're sure to pick up some great tips from this talk. Jump straight to the part that catches your eye: How to define the product market fit?  How to develop a clear initial product vision?  What startups does Gabriel invest in and why?  TOP 3 mistakes most startups make What benefits of being a design-driven entrepreneur? Incorporating ML and AI into Gabriele’s fintech product    Got an idea for a digital product brewing in your mind and want to get it off the ground? Share it in the comments below, and we'll be glad to give you some leads.  If this video was helpful, don't forget to smash that like button, hit subscribe, and share it with your pals and coworkers! Keep an eye out for more useful content and insightful interviews about creating digital products, all the way from the first idea to making it big in the market. Catch you in the next video! Follow us on Social Media: Facebook Twitter LinkedIn Instagram   Visit us: Website: https://linkupst.com/   Contact us: [email protected]
7/28/202333 minutes, 10 seconds
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Lessons learned when Building Film Idea Pitching Startup with Fiona Gillies and Christine Hartland

Let’s dive into the insightful conversation about a film pitch startup with our guests, Fiona Gillies and Christine Hartland.  They’ve founded My SMASH Media. It is a startup that provides a suite of free digital tools to help content creators create pitch presentations for their ideas and match them with decision-makers in the industry, so they can invest in movies.   Fiona Gillies is an experienced producer in the UK, but also a famous actress. She has produced films like “City Slacker,” “After Louise,” and "The beat beneath my feet," which have won many awards and have been shown worldwide.  Christine Hartland has also been producing films for over 20 years. Her movies, such as WMD and Containment, have gained worldwide popularity. Christine is also a member of Women in Film & TV and the Royal Society of Arts. Got a spark of an idea for a digital product, such as content creation platform or content marketing platform or any other? Thinking about bringing it to life? Drop a line in the comments below, and we'll be happy to sprinkle some insights your way. If this video got your gears turning, don't hesitate to smash that like button, hit subscribe, and spread the knowledge by sharing it with your mates and co-workers! Keep your eyes on our channel for more enlightening content and thought-provoking conversations about the journey from an idea to a triumphant digital product. Catch you in the next video! Follow us on Social Media: Facebook: https://www.facebook.com/Linkupst/   Twitter: https://twitter.com/linkupst   LinkedIn: https://www.linkedin.com/company/linkup-studio/mycompany/  Instagram: https://www.instagram.com/linkupst/   Visit us: Website: https://linkupst.com/   Contact us: [email protected]
6/29/202334 minutes, 16 seconds
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Building Fashion Business: Essential Insights for Emerging Clothing Brands from Odd Molly`s founder Per Holknekt

We recently had the pleasure of hosting a warm and inspiring conversation at “Building Digital Products” with Per Holknekt.  He is a Swedish entrepreneur, renowned fashion designer, and founder of the thriving clothing brand Odd Molly and 30 other businesses. Moreover, he is a well-known public and motivational speaker and consultant on topics related to entrepreneurship, leadership, and innovation.  In the episode, we covered various topics, ranging from his attitude to life, family, and personal values to digital fashion and digital trends in fashion. We got to know his take on astonishing fashion digital transformation. Go straight to the part you are interested in. A man living out of the box  Can modern tools like AR replace retail stores? Can tech help the Fashion Industry be more sustainable? Odd Molly's early days  Nontrivial way to work with tech teams You don’t have to be great to be great  Integration of AI and ML in the fashion business Per’s business automation experience  Why Pinball?  Allow life to change  Talk to children in their language Follow us on Social Media: Facebook    Twitter    LinkedIn   Instagram Visit us: Website
6/22/202336 minutes, 38 seconds
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Redesigning Digital Product: Why, When, How

Changing the way you’re doing the same inks the product or services you propose to the customers you are targeting. And to stay on top, you should always analyze your product and find the ways and specific problems which you want to solve and which will prompt you to consider the redesign. Reasons for redesigning vary depending on the specific marketing goals of your business, the most common reasons are to rebrand your site, increase traffic, generate more leads, and add functionality to improve the user experience. According to Taylor and Francis's online research, it saves zero to 5 seconds for a customer to like or dislike the digital product. So it is no longer a trivial task. A simple design update can be compared to painting a car a different color, replacing a cracked window, and cleaning up the cabin. Product redesign in the same car analogy means comprehensive and research-based improvements under the hood, such as a braking engine, fuel distribution system, or transmission settings. Although not immediately apparent, this modification significantly impacts the driving experience.
3/5/202321 minutes, 27 seconds
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Building a campaign management app for volunteers and communities, with Naseem Makiya

When it started out, Impactive was basically organizing campaigns and candidates. But now it's organizing permission-based work. Platform helps encourage people to participate in the elections. Impactive help people go through the voting process with our tools. And platform push campaigns forward. Impactive is both mobile- and web-based Impactive is for nonprofit activities as well: mission-based work, fundraising, e.g. climate change, cancer research, doesn't matter who's at the organization. It just matters what they stand for.
11/24/202227 minutes, 47 seconds
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Product Discovery Phase in Software Development: Crucial Guidelines

In our conversation we have raised some crucial issues about the project discovery phase. What is the discovery phase and what is it for? What values does it bring, what types of discovery exist, does every project need discovery? What concerns people may have regarding the discovery phase? We will help us to figure out all the tiny details of the discovery phase. She has more than 10 years of experience in business analysis and auditing of software projects. If you have ever dealt with software development companies, you came across such a concept as the discovery phase. It is the first development phase in the development process of digital products. The main aim of this phase is to translate the project vision and concept into its technical realization. The team collects information, analyzes, and explores the market, competitors, and target audience. And then, based on these outcomes, design the solution and build a detailed implementation plan.
10/6/202230 minutes, 1 second
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Product Scalability with Avi Ashkenazi

Today we will try to get the most exciting moments of professional life of Avi Ashkenazi, a product designer, who has worked for Deutsche Telekom on variety of media products, who has created digital products for Samsung, led the design team for fintech platform Iwoca, and is currently working as a UX designer at the No.1 e-commerce platform for businesses – Shopify. He will talk about product scalability. We hope everyone will enjoy knowing about our guest and his experience. Avi Ashkenazi started his career as a musician. Then, he dealt with festivals, music, technology projects and installations. Next, Avi worked for Deutsche Telekom on variety of media products. After that, Avi has created digital products for Samsung, led the design team for FinTech platform Iwoca and is currently working as the UX designer at the No.1 e-commerce platform for the business, Shopify.
9/8/202244 minutes, 43 seconds
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Product Design with Steve Krug: How to properly analyze product design and make the right changes

Steve Krug is a UX consultant with 25 years of experience, who has worked with such tech giants as Apple, Bloomberg, Lexus, and NPR. You may also know Steve as the author of “Don’t Make Me Think”, one of the best books on usability and UX design for digital products. You will hear about his vision and valuable insights on developing a digital product. Steve stumbled through a couple of careers, before ending up in UI / UX design and usability. Steve's book “Don’t Make Me Think”, first published in 2000, is consistently in the top five books recommended for UI/UX designers. Now Steve returns with a fresh perspective to reexamine the principles that made his book a classic, with updated examples and a new chapter on mobile usability.
8/18/202249 minutes, 52 seconds
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John Kamman: Building a digital product around what you love — Wholesum

Save time. Save money. Reduce food waste,” – a motto of Wholesum, an online tool that helps streamline group menu planning. It has been a total game-changer in the sphere. Whether you are an outfitter looking to streamline menu planning for trips, a summer camp aiming to simplify your kitchen, a caterer that wants to lean on the power of software, or an event coordinator aiming to reduce food waste, Wholesum can help. Meet John K Amman, the co-founder of Wholesum, and LinkUp’s client, in our new podcast. - John’s background and how he started Wholesum - ‘you are not talented in all things’, the benefit of delegating some jobs to experts - trying to reach new horizons: constant development and improvement process - why to use Wholesum as a mobile app - how to juggle two jobs at the same time - how Wholesum engaged their first users - the importance of getting real feedback from users, and a real enjoyment - from the development process - two John’s takeaway advice for starting digital products - “this or that” blitz: John’s life likes 💻 Read the text version on the blog  https://linkupst.com/blog/john-kamman-building-a-digital-product/
6/23/202230 minutes, 7 seconds
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David Siegel on how good decision-making drives success to digital product

You are listening to the podcast that helps innovators and entrepreneurs to create successful digital solutions - from idea to market! Let us introduce David Siegel, CEO at Meetup, a global community platform that connects people in real life by finding and building local communities; the author of NOT boring business book “Decide and Conquer”, which, he hopes, his great grandchildren will read as his life story. Go to our new podcast, and you will know not only David’s business ideas, but his personal life portrait. - how it all started for David - what is Meetup and its value for users - how has the pandemic affected David’s business and has he been able to use it to his advantage - was there any magic stick that helped Meetup to gather more users than the population of the whole country? David’s tips on driving success - how to build a successful strategy for a digital product - 3 lessons from the tech CEO valuable to hear - David's work and approach of doing business in his book “Decide and Conquer: 44 Decisions that will Make or Break All Leaders” 👉🏻 Choose the most comfortable way for you to learn about the building digital products: 💻 Read the text version on the blog  https://linkupst.com/blog/how-good-decision-making-drives-success-to-digital-product-david-siegel/
6/9/202230 minutes, 33 seconds
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Navot Volk: From launch to sustained business

Product growth is the key element of your success, but how to keep it increasing? How do get more people up the funnel? No magic, but the right accents help to robust. Navot Volk - tech entrepreneur with 14 years of experience in consulting startups. Navot led the development of a large project at WIX with a multi-million-dollar budget and a team of more than 80 experts. At the moment, the project has gained millions of users. Navot gives his expertise about product scaling and its significance for product development. Navot Volk has a tech background. He spent most of his time as a leader in software development projects, and most of his life deals with startups and building business digital products. - Key factor for product scaling - Main fears of entrepreneurs about product scaling - The difference between scalings a digital product for a startup and for the existing business - Navot’s secret of product growth from 0 to 200K users - Getting user's feedback - Main criteria for hiring a team for product scaling - Navot’s current project 👉🏻 Choose the most comfortable way for you to learn about the building digital products: 💻 Read the text version on the blog  https://linkupst.com/blog/from-launch-to-sustained-business-scaling-talk-with-navot-volk/
5/26/202222 minutes, 47 seconds
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Etgar Shpivak: Use customer's pain to build an effective product strategy

The pains are the most important because based on this pain you will build your solution because firstly there should be a pain and the solution goes afterward, not vice versa. An outstanding marketing expert with many years of experience, in addition to being an author, speaker, and the one helping startups and entrepreneurs improve their ways of doing business, the СЕО at Fixel - Etgar Shpivak helps us to understand the customer audience so clearly and precisely, that it will increase your profits and make marketing much more efficient. Etgar Shpivak came to the marketing world accidentally. His journey started as a programmer, he even experienced it in the Israeli army. Then, his father asked him to work for his IT website. He did a number of roles in some advertising agencies, from sales to business development, marketing, and lots of hands-on experience. - What personal pain brought Etgar to marketing - Why he started active educational activities for business owners - Etgar’s recommendations for entrepreneurs building the new digital product - Why is customer discovery important, its steps - What to consider when you build an effective strategy - Can we win with just a simple promise? - Key challenges entrepreneurs face in the digital era - Number one pitfall when starting a startup 💻 Read the text version on the blog  https://linkupst.com/blog/use-customer-s-pain-to-build-an-effective-product-strategy-the-talk-with-etgar-shpivak/
5/12/202245 minutes, 48 seconds
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Gal Klein reveals audio content potential as a digital product

If you're not into audio right now, you're missing out. So, if you're not, you should start doing this. The digital innovator, Gal Klein, today’s co-CEO at AI-based Voice Search platform Audioburst, and his recommendations to everybody who wants to find their digital product or who doesn’t even suspect of various opportunities such tools can give. Gal Klein started his career with mechanics serving for six years in the army as a mechanical engineer. In addition, he had some tech background. Then, he worked for a company computerizing it, creating technical manuals and catalogues for aircraft in the IAF. In 2000 Gal established his own company, which started providing solutions in the media world, e.g. personalized CDs, and there was also worked as CTO in mBox for international companies on creating technology to cut songs, video clips into short pieces of audio. After that Gal founded another company PLYmedia. It allowed users to create layers on top of videos, like a speech or thought bubble, live captioning for such companies as Intel, Cisco, Microsoft, IBM, and big events like Oprah Winfrey. - Blitz story of Gal’s journey - How Audioburst came to birth - Challenges of the product development process - Product market fit: how to outline your audience, your segment of the market - Bevelop their own digital product - How the audio content can help other business - Getting investments for your digital product 💻 Read the text version on the blog  https://linkupst.com/blog/how-good-decision-making-drives-success-to-digital-product-david-siegel/
4/28/202230 minutes, 39 seconds
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How to use Artificial Intelligence to boost your business

It is high time to stop being afraid of Artificial Intelligence, as it helps to enhance your business and opens new horizons for its development. Amit Bendor, the Head of AI and data science in Artlist (a company offering high-quality royalty-free music, sound effects, and video footage), shares his experience in building art startups, digital product, and business innovation. Amit will help you to understand where and how to find the ‘long hanging fruit’.        👉🏻 Which challenges wait for your startup 👉🏻 What is a better solution: to focus on a little thing or to deal with all aspects at once 👉🏻 How to attract investors 👉🏻 What is AI 👉🏻 The benefits of artificial intelligence for business 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-use-artificial-intelligence-to-boost-your-business/
4/14/202236 minutes, 9 seconds
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War in Ukraine and its impact on the Tech Industry: work process at Linkup Studio

On February 24 Russia started a full-scale war against Ukraine. Ukraine has been brave, defending itself against the aggressor, which is 28 times bigger than us. So, in today’s record we want to talk about our company journey during these dark times. Despite the bombs, the missiles, we continue doing business, accepting contracts, keeping our promises. We are still shocked, but very motivated to do our job to win. We want to tell you how we have organized our life in the new reality, how we feel, what we do, how our employees feel, and what the reaction of our clients to the situation was. We will help you to get a clear idea of current processes and cope with business circumstances in times of war. - Which challenges we have dealt with since the beginning of the war; - How to handle these challenges in your business during war time; - Working under air alarms is stressful, but possible; - How to survive in business during the war; - What is the best way to help us as a business. 💻 Read the text version on the blog  https://linkupst.com/blog/war-in-ukraine-and-its-impact-on-the-tech-industry-work-process-at-linkup-studio/
3/27/202238 minutes, 1 second
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How to quit being a CEO and help other CEOs with their problems: a story of Peter Sorgenfrei

Our team had a conversation with one of our clients, Peter Sorgenfrei, the former CEO of an autonomous mobile company and a couch, a mentor and sometimes even a therapist for other CEOs. Peter shares his experience of being a CEO of the company that was the ambassador of self-driving cars in Scandinavia and Northern Europe. He also tells how he got sick and why he left it. And how come that due to this sickness he has found a new role in his life, and why CEOs now need his advice and his shoulder to lean on. 👉🏻 How Peter started his career 👉🏻 If money doesn’t matter, then what? 👉🏻 What would our life be with 3D printed autonomous vehicles? 👉🏻 Why he left his company 👉🏻 How his sickness helped him find a new role in life 👉🏻 Is he a therapist or a couch right now? 👉🏻 Advice to those who build digital products 💻 Read the text version on the blog  https://linkupst.com/blog/a-ceo-special-talk-the-intriguing-story-of-peter-sorgenfrei/
12/16/202129 minutes, 49 seconds
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WordPress VS custom Website: How to scale from WP to custom software

Figuring out the right time to say goodbye to WordPress and finding out how to do it painlessly. One day you may realize that you need to scale to make your business larger and to add more functionalities. And then, most definitely, you will face different kinds of technical limitations from WordPress. Things will get fuzzy, you won’t know what decision will be right, as you will probably be the one with a business model that works for years and brings you some money. Well, don’t worry, it’s a very common situation. WordPress might be very good to start with, but not good enough to continue. WordPress is the CMS system that was originally created as a block publishing tool giving people the ability to make their own websites easily, fast and cheap. Social media weren’t so popular back then, some of them didn’t exist at all, so people were happy to share stories on their own sites. A lot of engineers and designers started to work with WordPress too. They updated it with different themes and plugins which made functionality bigger. And that is why people started to use WordPress for other aims like making business websites, advertising websites or online shops. According to the latest data, 35% of all the websites in the world are developed with WordPress (this is huge!). There are two main reasons for that. First, it is very simple. Any person without engineering knowledge can understand how it works. Second, the installation is fast and cheap. But... 👉🏻 Why WordPress is so popular 👉🏻 Why it may actually be not the best solution for your business 👉🏻 When you should get off your dead horse 👉🏻 Three things that will help you to make the right decision 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-scale-from-wordpress-to-custom-software/
12/9/202133 minutes, 48 seconds
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High-quality software development: is it worth the cost?

The founders of new digital products are mostly not technical people, so they may not fully understand what quality of the software means. Quality development is more than just the code, it’s a more complex approach with a lot of different rules that every team member has to follow during the development process. Let's talk about the difference between good and bad development, all the benefits you get if you care about quality from the very beginning, and how it saves you time and money in the long run. Listen to our new podcast and find out: - Why quality code doesn't mean a quality product; - The difference between good and bad development; - The role of documentation; - Why you should let the professional test code; - What is code verification; - How bad MVP can lead you to technical debt; - How to make your team much happy. 💻 Read the text version on the blog  https://linkupst.com/blog/high-quality-software-development-is-it-worth-the-cost/
12/2/202121 minutes, 14 seconds
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Digital transformation for business: 5 tips to upgrade your company to the next level

 Your business is not fully digitalized, but you’re looking for some new ways to satisfy your customer and win the market? Here’s what we can recommend to you — 5 tips on how you and your business can grow with technologies, software development and digitalizing. Check out our new podcast and find out: - How to make your own and your employees' lives easier with CRM; - Why you shouldn't be prejudiced about email marketing; - Why nudges and gamification win; - What you will gain from a community; - How you can use IoT.  💻 Read the text version on the blog  https://linkupst.com/blog/5-tips-to-upgrade-your-business-to-the-next-level/
11/25/202135 minutes, 39 seconds
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Jay Severson on how to succeed as a business-minded chess player

A story of LinkUp’s client, Jay Severson, the co-founder of chess.com, the creator of other brilliant ideas, and his advice to those who are about to start their things Jay Severson story starts with programming, which he studied both in high school and in college. Then he worked as a software engineer for several years, before his friend from college decided to start chess.com. Then it all took off: a long journey with its ups and downs, risks and working all nights long. So what the two friends achieved, and which new idea Jay’s working on right now: let him speak for himself. 00:00 Intro 00:32 Meet Jay Severson 03:00 How to build a site with over 60 million users 08:40 Does Jay miss the time he wrote the code? 14:38 Why Jay dropped chess.com 19:28 What people do next after building a million business? 27:53 Single play experience vs party games - and how it affects on app`s profit 34:56 Three main advices for digital entrepreneurs from Jay 41:45 Short questions 42:53 Conclusion Find Jay's Landover here 👉🏻 https://discord.gg/mv4BHpf  Also check the article about app monetization strategies - https://bit.ly/3kP7eXY 💻 Read the text version on the blog  https://linkupst.com/blog/jay-severson-on-how-to-succeed-as-a-business-minded-chess-player/
11/18/202142 minutes, 1 second
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How to integrate an offshore dev team into your business

Describing main types of problems businesses have before starting to work with software teams, and sharing our experience about three main steps of this process. You are running your business, and now it’s time for you to find a software team. How to work with those guys and what to expect from them? Let’s try to find out. -  Which problems current businesses face -  How new or updated software may help them  - What your cooperation will probably look like  - What are the main stages of starting this work  - What kind of hard decision you should make 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-integrate-an-offshore-dev-team-into-your-business/
11/11/202129 minutes, 42 seconds
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How Apps Make Money: 8 Proven Strategies

 It's not a secret that app development costs a lot of time and money. But when you see how much revenue free mobile applications can generate, you understand the development expenses justify themselves. So, how to get into the Top 200 free apps market? Usually people are willing to spend more when they have a free opportunity to try the app rather than to pay for it when they haven't opened it before. People go inside your app, they see the value, they can receive some emotion from using the app, and then they are ready to spend some money in it or on it. When users get this pleasure from using your applications, they're actually ready to spend a few bucks on some perks that your apps give. When it comes to the app categories, the most popular one is games, making the biggest amount of money revenue. And still non game apps make good money too, a good example is Tinder, a dating application with a freemium model. 00:00 Intro 00:35 Do your free mobile applications make money? Or even, how much do they earn? 04:43 What's about app category? 09:47 Advertising 12:21 Referral marketing 14:33 Sponsorship model 16:36 Freemium 19:47 Subscription 22:44 Crowdfunding 24:26 Collecting and selling data 28:20 Four steps to approach your app and find the best way to make money out of it 💻 Read the text version on the blog  https://linkupst.com/blog/how-do-free-apps-make-money-8-proven-strategies/
11/4/202137 minutes, 44 seconds
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App Development and Design: 4 Reasons to do at the same software house

Why it’s important for your designers and developers to help each other in their work and how it all helps to save you money and deliver your product to the market faster. In the software development world, not only developers play important roles. Without clever and attractive design, people will simply not know how good the product is. Design is what gives unique user experience, holds user attention and translates the philosophy and objective of the business. It is not as a simple task as it may seem from the first glance. But it’s less difficult and more effective if your design and development teams work within one company. And here we’ll explain why. 00:00 Intro 00:44 Meet Co-founder and CDO at LinkUp Studio - Natalia Sambir 01:49 What the digital product design is? 02:53 The case where our client suffered losses due to neglect of design 04:20 First benefit: onboarding process 06:05 Second benefit: technical background 10:03 Third benefit: level of responsibility 12:15 Fourth benefit: team flexibility 16:10 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/4-reasons-to-design-and-develop-your-app-at-the-same-software-house/
10/28/202117 minutes, 59 seconds
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Сreate marketplace: what technical challenges you might face

Marketplaces are surely a sea of great opportunities and dangerous challenges. In our previous article on the subject, we talk about what it is and how it works. But apart from the features and the types of marketplaces, there are many things you should take into account before creating one. Like, which payment method to choose, why it’s important to synchronize all the data, and how to make business logic secure. LinkUp Studio has worked on more than 20 marketplaces, so here’s a piece of advice based on our experience. - Which payment method to choose - What escrow services are - What you should know about the laws in different countries - What data challenges you might face - Why it’s important to synchronize all the data - How to engage new vendors, satisfy old vendors and make money on them all - Why you should think about security of the business logic 💻 Read the text version on the blog  https://linkupst.com/blog/marketplace-development-what-technical-challenges-you-might-face/
10/21/202135 minutes, 47 seconds
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What is a QA engineer and how they help to save money

 Does it make sense to expose the business to large losses, when you can eliminate most mistakes in advance? This is exactly what QA engineers do in digital product development.  Quality Assurance engineers are professionals who focus on improving software development processes and preventing defects. Their job scope embraces a number of duties: analyzing and reviewing documentation, creating their own documentation, making addressability metrics to show the test coverage to the product owner, performing manual and automated testing, designing, developing, and maintaining automation scripts (like API and UI), checking the platform to find weaknesses and so on. In this episode we talked to Taras, a chief quality officer at LinkUp Studio, to discuss: 00:00 Intro 00:54 What Taras`s work is? 03:26 Common myths about QA 05:30 What QA engineers do in project development? 06:55 Does every project needs all types of testing? 10:05 Can you test your project by your own? 14:10 Should QAs be cheaper than developers? 16:49 What is the difference between unit testing by developers and automotive testing by QA? 19:21 QA team structure 21:18 Some cases from practice 24:08 Does QA is the easiest way to start work in software development? 26:15 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/who-are-qa-engineers-and-how-they-help-to-save-money/
10/7/202126 minutes, 55 seconds
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Product ownership: how not to lose intellectual property rights to software

One of the things you should think of in advance is the possibility of losing intellectual property rights to software that was built for your project. Starting a project, you probably want to know as much as possible to reduce stress and avoid potential problems. One of the things you should think of in advance is the possibility of losing intellectual property rights to software that was built for your project. Let’s focus on the product ownership and some aspects of code ownership that you need to know about to be sure that things you will work on and invest in will actually belong to you, not someone else. 00:00 Intro 01:23 Why people neglect the point of copyrights for the software. 05:38 Who is the owner of code? 11:13 Documents that will affect your rights of product owner 15:55 Tips to protect you from any issues with the copyrights 16:57 How to keep the codebase in your repository 19:22 Again, read the contract carefully 20:22 How does this relate to the open source? 28:01 Сonclusion 💻 Read the text version on the blog  https://linkupst.com/blog/product-ownership-how-not-to-lose-intellectual-property-rights-to-software/
9/16/202128 minutes, 59 seconds