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Be Wise: Marketing Strategies for Education Companies

English, Finance, 1 season, 14 episodes, 1 hour, 46 minutes
In Be Wise: Marketing Strategies for Education Companies, we share actionable tips every week on how education companies can incorporate marketing strategies into their business. Move beyond one-off marketing activities to see increasingly positive results with strategic marketing. Our mission is to help entrepreneurs of education companies expand their impact on people's lives and communities, and we hope these tips help! To learn more marketing strategies for education and edtech companies, please visit
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Business Strategy Vs. Marketing Strategy for Your Education Company

Understand business strategy vs. marketing strategy and what it means for marketing your education company.
5/31/20227 minutes
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Social Media Tips for Edtech Startups

Get three social media tips for edtech startups to consider when getting started on social media.
5/24/20227 minutes, 2 seconds
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A Marketing Strategy Example for an Education Company

Get a better idea for the difference between marketing strategy and marketing tactics by hearing an example of a marketing strategy for an education company.
5/17/20227 minutes, 7 seconds
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Buyer Persona Benefits for Education Companies

Learn buyer persona benefits for education companies and how they improve marketing.
5/10/20227 minutes, 7 seconds
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Creating a Marketing Plan for Education Companies with Full-Funnel Marketing

Learn about full-funnel marketing and how it applies to creating a marketing plan for an education company.
5/3/20227 minutes, 28 seconds
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What Is a Value Proposition?

Learn what is a value proposition and hear examples of good and bad value propositions from training companies.
4/26/20229 minutes, 21 seconds
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How to Write Effective Emails to Schools and Universities

Get tips for how to write effective emails for education companies that are selling into K-12 schools and universities.
4/19/202213 minutes, 20 seconds
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What is Marketing Automation and Why is Marketing Automation Important?

Find out what marketing automation is, why marketing automation is important for your education company, and some examples of marketing automation tools for small businesses and startups.
4/12/20227 minutes, 28 seconds
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What Is The Consumer Journey?

Learn about the process people go through when they buy and what this means for your education company's marketing.
4/5/20228 minutes, 7 seconds
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How to Build a Brand for Your Education Company

Learn the elements of a brand and how to build a brand for your education company.
3/29/20229 minutes, 13 seconds
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Marketing Strategies for Online Courses

Get ideas for marketing strategies for online courses, focused on incorporating pricing into marketing strategies.
3/22/20228 minutes, 17 seconds
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Marketing Strategies for Customer Retention

Whether you're selling to a parent or a school, your existing customers are incredibly valuable to your business. You need to keep them from switching to another solution and instead, get them to help you grow. Lean how to start creating marketing strategies for customer retention for your education company.
3/15/20226 minutes, 19 seconds
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The Difference Between Strategic and Tactical Marketing

Find out the differences between strategic and tactical marketing and hear some example marketing strategies for your education company. 
3/5/20227 minutes, 44 seconds
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Welcome to Be Wise: Marketing Strategies for Education Companies

In this podcast, you’ll learn about marketing strategies that will help your education company focus, scale and improve over the long-term.
3/5/20221 minute, 16 seconds