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A Well-Designed Business® | Interior Design Business Podcast Cover
A Well-Designed Business® | Interior Design Business Podcast Profile

A Well-Designed Business® | Interior Design Business Podcast

English, Finance, 734 seasons, 987 episodes, 6 days, 16 hours, 7 minutes
About
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things

Today With Sandra Funk: Today with Sandra Funk, we explore the crucial role of setting expectations and boundaries when building a successful interior design business. Sandra shares a captivating personal story from her past that perfectly illustrates the importance of ongoing communication and reconfirmation in both personal and professional relationships. We discuss key strategies and insights from her proven process, the Interior Design Standard, which has helped countless designers create thriving, profitable firms. From defining clear project paths to maintaining regular client updates, Sandra offers invaluable advice for navigating the challenges and triumphs of entrepreneurship in the design industry.  Pick It Apart [1:45] Sandra shares the story of her “non-engagment” and a trip to the circus.  [13:55] Sandra and LuAnn discuss having expectations, and why it’s so important to remind and reconfirm them with clients throughout the interior design process. [23:59] Sandra explains the different ways she has tried to communicate her contract with clients, and how storytelling can help make it memorable. [33:40] Sandra tells LuAnn that she sends an email to every client every week no matter what. [47:16] LuAnn and Sandra discuss The Interior Design Standard and how to get started in the program. LuAnn Nigara and Sandra Funk's Ah-Ha Moments: “You can make all the plans and you can make all the agreements, but if it has to be reminded and reconfirmed.” - Sandra Funk “If they don't really know what the boundaries are, how can they stay in them?” - LuAnn Nigara “You have to explain your business…If it takes you more than two minutes to explain your pricing model — it's too complicated. And it'll go right over their head. Yeah. So it just has to be simple, clear, concise…And then remind and reiterate.” - Sandra Funk More About Sandra Funk Sandra Funk is a trusted advisor and the celebrated design leader who built the boutique firm, House of Funk and her proven process, the Interior Design Standard. Over 30 national press outlets - Elle Decor, Architectural Digest and House Beautiful, to name a few - have recognized Sandra for her award-winning designs and innate entrepreneurial spirit. Despite her business degree, a background in business process consulting and a design education from Parsons, it took Sandra over a decade - and the help of several experts - to develop and fine-tune her business model for a thriving interior design firm. Today, Sandra is deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm. Connect with Sandra Funk Website  Instagram  Facebook  Pinterest A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Sandra Funk and Interior Design Standard Other Shows Mentioned: #895 Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers #845 Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #585: Sandra Funk: Helping Designers Improve Their Business Systems #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm #02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy Other Resources Mentioned: Interior Design Standard
5/24/20241 hour, 6 minutes, 1 second
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985: Han Dang and Vy Truong: The First 4 Years: Insights and Lessons

Today With Han Dang and Vy Truong: Hi, welcome to a Well-Designed Business. Today, I am excited to welcome Han Dang of Very Handsome Studio.  Han and her business partner Vy Truong met in design school and became friends, later starting their firm in 2020 and focusing on hospitality and commercial design.  Han and Vy are an interesting duo. They describe themselves as a yin and a yang, bringing not just different personality types but also different design styles to the business. And yet, through teamwork, communication, and mutual respect, they have managed to create something special that is growing and continues to do so.  Today, Han is here to share how she and Vy have overcome obstacles, learned lessons the hard way, and continue to meet challenges and grow their business. Pick It Apart [1:42] Han shares how she learned the hard way that the details of the business are so much more than just designing.   [10:00] Han reflects on how she and Vy had to learn to embrace themselves and show up with authenticity.  [18:40] Han discusses how she and Vy discovered their “superpowers” along the way.  [24:20] Han talks about her cultural upbringing and the role it played for her.  [34:58] Han and LuAnn discuss pricing and the importance of knowing your value. [53:35] Han discusses how she wants to help her staff uncover their superpowers and play to their strengths. LuAnn Nigara, Han Dang and Vy Truong's Ah-Ha Moments “We work in a diverse area, so we have to be open to learning and adapting to every culture and the research behind those stories.” -Han “Have you learned yet that when you raise your rates, as your prices go up and you have that fear of losing the current clients, that’s exactly what’s supposed to happen? We’re leaving those clients behind and moving on to the next level. That’s exactly what raising rates is supposed to do.” -LuAnn More About Han Dang and Vy Truong Vy Truong: Vy has 6 years of experience in the Design Industry,focusing on Hospitality and Commercial Design. She provides initial grand concepts for each project and speaks through colors. Han Dang: Han has 6 years of experience in the Design Industry, focusing on Education and Commercial Design. She provides detailed insights on every project and is the queen of minimalism Connect with Han Dang and Vy Truong Website Instagram  Facebook  LinkedIn Publications Publications What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate Other Resources Mentioned: The Power Talk Friday Tour
5/21/20241 hour, 14 minutes, 13 seconds
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984: Power Talk Friday with Katie Krimitsos: A Well-Designed Life = A Well-Designed Business

Today With Katie Krimitsos: Today with Katie Krimitsos, we explore the transformative power of meditation and mindfulness, especially for entrepreneurs. As the founder of the Women's Meditation Network, Katie shares her personal journey of using meditation to navigate the challenges of life, motherhood and entrepreneurship. In this episode, Katie dives deep into the practical tools and strategies she uses to stay grounded and focused, even in the midst of chaos and uncertainty. From the importance of creating space for self-reflection to the power of listening to your intuition, Katie offers insights for creating a well-designed life and a thriving business that truly align with your purpose. Pick It Apart [00:55] LuAnn shares the story of how she first met Katie at a podcasting conference in 2016 and how their friendship has evolved. [05:33] Katie explains how her meditation podcasts provide tools for women to get to know themselves, listen to their intuition, and make decisions to build a well-designed life and business. [12:20] Katie reads the beginning of a raw, relatable meditation she wrote about losing her temper with her child, illustrating how she creates meditations to help women process real-life experiences and emotions. [20:58] LuAnn and Katie discuss the importance of asking for help and support when you need it, and being willing to receive it, as Katie shares an example from her own life. [25:53] Katie and LuAnn explore the idea of using meditation as a tool for self-discovery and making space to hear your inner voice, not just for relaxation or sleep. [34:44] Katie emphasizes that our seasons change and our needs change, especially as entrepreneurs, encouraging finding what works for you in each moment. LuAnn Nigara and Katie Krimitsos's Ah-Ha Moments “[Meditation] is is a tool for self awareness that allows us to not be held down by the guilt or the shame of what it was and the humaneness that we're experiencing in moments, and allows us instead to open a space to this deep spiritual person that we are, and it allows that intuition to speak to us. And then we can then move forward based on what that intuition tells us, because she's always right.” - Katie Krimitsos “Taking time for…meditation exploration — that's giving the place in my mind for all of the thoughts that come during all of those activities to show up…the really important things that my goddess voice wants me to know will bubble up in that complete quiet and rest.” - LuAnn Nigara “In that recognition that you are the observer of the thoughts and not the thoughts themselves, there's an enormous amount of space that gets created there — this sort of separation…So it just allows space for that voice to start coming through and start having you pay attention to it or having you having it guide you to whatever needs to be done.” - Katie Krimitsos More About Katie Krimitsos The new beginning of the Women’s Meditation Network began when Katie was going through a painful ending. She had just discovered she was pregnant with her second daughter and all of a sudden, she knew the podcast and business she had been running was no longer for her. Confused and uncertain, she slowed down and got quiet. Within that quiet, the Women’s Meditation Network – and her daughter -was born in 2018. Never perfect and always real, Katie has been using meditation as a tool to come within so she can create an intentional life. She’s a mom of two incredible daughters, wife to a soulful husband, and loves animals so much, she won’t kill a bug. Most of her wisdom has come from the depths of pain, and her writing seeks to connect us all in this human experience. Connect with Katie Krimitsos Website Instagram  Facebook  Podcast What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #253: Katie Krimitsos – Discussing the Common Struggles of Entrepreneurship #533: Power Talk Friday: Katie Krimitsos: Listening to Ourselves #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business Other Resources Mentioned: Schwartz Design Showroom on May 22nd Join my Email List! Click here and scroll to the bottom to fill out your request!
5/17/202454 minutes, 39 seconds
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983: Kathy Kuo: The Power Behind Establishing Core Values in Your Interior Design Business

Today With Kathy Kuo: Hi, welcome to a Well-Designed Business. Have you taken the time to identify your core values? To actively write them down and define what they mean to you? And if so, have you taken it a step further and pulled those values into your interactions, your hiring, your firing, and your feedback? Core values might be easy to push to the side. But if done right, they reduce conflict, make decision-making easier, and provide important clarity for your business.  Today, I’m joined by Kathy Kuo to unpack core values and discuss how to embody them in your business and your processes. Pick It Apart [4:52] LuAnn and Kathy discuss the importance of values not just to you but to your clients, your employees, and the culture of your business. [12:52] LuAnn reflects on what happens when you don’t establish company values. [19:06] Kathy and LuAnn talk about how to decide which values are important enough to make the core values list. [38:36] Kathy shares the process she uses to make tough employment decisions. [47:28] Kathy discusses her design trade program and what it offers for designers. LuAnn Nigara and Kathy Kuo's Ah-Ha Moments “The real question is, are you hiring and firing based on these values, and how does that actually translate to your customers, because your clients actually buy your core values.” -Kathy “When we sat down to write out the values, I had a list of 10, which I knew was too many. And the integrator said, these are all important to your business. But this was the money line. He then asked me, what are the things you would hire and fire on? And that was the lightning bolt of clarity for me.” -LuAnn More About Kathy Kuo Kathy Kuo is the CEO of Kathy Kuo Home, a recognized tv personality, and a celebrated interior designer. Published in the press as an international guru within the home and lifestyle space, Kathy has an unmatched eye for curating, sourcing and designing luxury furniture and homewares. Today, she continues to develop the fastest growing online platform in the home and design industry. Kathy has 20+ years of experience in the home industry and now serves as a speaker and activist for female entrepreneurs. It is her mission to support women to intentionally grow and scale value-focused teams. Connect with Kathy Kuo Website Instagram  Facebook  Pinterest  X What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #190: Kathy Kuo – How Kathy Kuo Home, the Online Boutique, Can Assist Your Interior Design Firm Other Resources Mentioned: Schwartz Design Showroom on May 22nd Join my Email List! Click here and scroll to the bottom to fill out your request!
5/14/20241 hour, 16 minutes, 59 seconds
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982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients

Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday.  We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out?  And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpower of others and teaching them how to use it to elevate their business, their services, their marketing, and their sales process.  Today, Rachael is here to share how to discover that superpower of yours, and more specifically how to take it and use it to land the right clients, market yourself strategically, and transition to the true luxury market. Pick It Apart [1:50]: Rachael and LuAnn talk about the “5% tweak” that changes the game for branding, messaging, and positioning. [13:46]: Rachael unpacks how to transition from the “general practitioner” to valued specialist. [18:45]: Rachael and LuAnn discuss how to tap into your past experiences to discover the special something you’re sitting on. [24:43] Rachael highlights how to use your superpower to craft your messaging, services, and processes. [46:55] Rachael and LuAnn talk about the power of standing out (and how to do it right). [57:06] Rachael shares how to use your superpower to attract clients, including leveraging partnerships.  LuAnn Nigara and Rachael Bozsik Johanson's Ah-Ha Moments “A lot of the women I work with aren’t clear on their story. And how can you expect your clients to get clear on your story if you aren’t clear on it yourself?” -Rachael “The level of detail and research that you do, and the level of what’s included in the ultimate deliverable when you work with you is incomprehensible actually.” -LuAnn More About Rachael Bozsik Johanson Rachael Bozsik Johanson is an international keynote speaker and Thought Leadership Coach for female entrepreneurs within the creative field. It is Rachael’s mission to empower entrepreneurial women to position themselves as world-class thought leaders and public figures in their niche via the press, paid speaking, and partnerships. Think – a feature in Arch Digest, mic at High Point Market, and Partnership with Loloi. Rachael’s clients include award-winning interior designers, HGTV personalities, and internationally recognized creatives. Rachael has been applauded for her work in numerous international publications as a top-tier expert in elite brand positioning in 40 national outlets including Forbes, Glamour, Business Insider etc.. Through her work as a professional speaker, she has empowered close to 100,000+ women on stages including Harvard Business School, Design Influencers Conference, (ASID) American Society of Interior Designers NYC, IIDA, Cornell, Bermuda’s SBA, SPANX HQ just to name a few. She has also had the opportunity to partner with incredible brands including Oprah’s Leadership Academy, Loreal, Sephora, Kendra Scott etc. Connect with Rachael Bozsik Johanson Website Instagram Testimonials What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #830 Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing #651 Power Talk Friday: Rachael Boszik: Gaining Credibility in Interior Design #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? Other Resources Mentioned: Schwartz Design Showroom on May 22nd
5/10/20241 hour, 17 minutes, 51 seconds
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981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur

Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennifer shares her entrepreneurial spirit and problem-solving skills as she navigates the unique challenges faced by designers in Africa. From building a furniture factory to address sourcing issues to starting a school to educate aspiring designers, Jennifer's resourcefulness knows no bounds. She also offers valuable insights into the cultural nuances of Nigeria's 250 ethnic groups and how she adapts her design solutions to cater to these diverse needs. Throughout the episode, Jennifer emphasizes the importance of collaboration and networking within the design community, both locally and internationally. Her call to action is a powerful reminder that by working together, sharing knowledge, and supporting one another, we can all take our businesses to new heights. Pick It Apart [13:05] Jennifer discusses the challenges of interior design in Nigeria, and what she is doing to help solve these problems. [23:48] LuAnn asks Jennifer about her business model and what kind of projects she normally takes on. [27:49] Jennifer and LuAnn discuss the interior design school Jennifer started, Jenniez Designs, what it offers, and why it is so exciting to have this in Nigeria. [35:59] Jennifer shocks LuAnn with more entrepreneurial ventures she has developed as solutions for students at her school. [41:22] Jennifer explains how her design business coaching program works, and discusses common challenges with LuAnn. [50:15] LuAnn and Jennifer discuss the diversity in Nigeria, with over 250 ethnic groups each with their own language and cultures, and how that impacts design. [1:05:55] Jennifer shares a common custom in Nigeria and expands on why it is important to be respectful of your clients and their culture. LuAnn Nigara and Jennifer Chukwujekwe's Ah-Ha Moments “I’m on a mission. I just like to solve problems. And I tell people, I only solve problems within the industry. Once it's outside the industry, I'm not interested…I'm just passionate about the industry. I'm passionate about interior design, and passionate about transforming lives and businesses to interior design.” - Jennifer Chukwujekwe “I don't think [anyone] expects each of you to be perfect…But it's taking the time to understand your client. That's what the onus is on the design industry — is to not just to make assumptions that this person has the same values and the same beliefs that you do about the items and the colors and the selections.” - LuAnn Nigara More About Jennifer Chukwujekwe Jennifer  Chukwujekwe is a Wife, Mother, Experienced Interior designer, Author and Coach. The first interior design business coach in Nigeria. She teaches interior designers how to build, grow and scale their business, so they can make profit, become successful and live a fulfilling life through Design. She is a three-time graduate of Commercial Interior Design, Business and Branding and Interior Design from the Interior Design Institute UK. She has a first degree in Geology and Masters in Applied Computing and IT from the University of Bedfordshire UK. A Graduate of Entrepreneurial Essentials from Harvard Business School Cohort November 2021. Prior to coaching, she launched her interior design company- Jenniez Designs. Connect with Jennifer Chukwujekwe School website Design website Instagram Instagram Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) AWDB #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers Other Resources Mentioned: Jessica Bantom’s book: Design For Identity — Jessica Bantom - Leadership Coach & Consultant
5/7/20241 hour, 17 minutes, 48 seconds
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980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right Employee

Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28] Before you even post a position, get clear on their job responsibilities. [16:01] When and how to build a leadership team. [20:08] How to guide someone towards making desirable decisions and being accountable. [27:54] Realizing that you may have to fire people because the pace of your business has changed and you need to bring in new hires. [48:25] When a business owner is ready to sell their business, many times it is an employee who buys it. LuAnn Nigara and Shelli Warren's Ah-Ha Moments “You can have a worthwhile career, and also offer people worthwhile careers.” - Shelli Warren “People will stay working for you when they feel connected to you or their immediate supervisor.” - Shelli Warren “The team that got you here may not be the same team to get you there.” - Shelli Warren More About Shelli Warren Shelli Warren is a distinguished Women's Leadership Advisor and the host of the Stacking Your Team podcast. Her expertise lies in helping small business owners develop and nurture a leadership team that can take over the daily operations of the business, enabling the owners to focus on higher-level growth decisions. Drawing from her impressive background, which includes successfully managing multi-million dollar projects for Fortune 50 corporations and iconic billion-dollar brands, Shelli has spent nearly a decade coaching business owners. Now in its fifth year, The Stacking Your Team podcast stands as a top-rated show with over 500,000 downloads. It serves as a source of inspiration and education for women leaders, guiding them on how to build capable leadership teams that can effectively provide the daily direction needed to exceed their company's clients' expectations. Connect with Shelli Warren Website LinkedIn Instagram Facebook YouTube What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Intro Call with Duke Renders Shelli’s Stacking Your Team website Shelli’s Stacking Your Team podcast Other Shows Mentioned: AWDB #55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching AWDB #214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business AWDB #707 Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business AWDB #906 Katie Wick: My Path in Interior Design; My Choice to Be an Employee.
5/3/20241 hour, 7 minutes, 55 seconds
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979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business

Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As you can tell, they are thriving. They are here today to explain the process of working with design/build clients, give advice to designers looking to start a relationship with a builder, as well as red flags. Pick It Apart: [2:07] Nate shares his perspective as a builder as to why one should break into the design/build world. [6:49] Doing design or building separate from each other. [17:03] Becky’s experience growing up on construction sites with her dad who is a builder. [28:02] Nate shares how you can work with a builder, electronic project management system, or not. [31:59] Becky and Nate explain how it works when you do find your builder. [37:43] Explain how a designer can discuss their pricing to a builder. LuAnn Nigara and Becky and Nate Vandenbroek's Ah-Ha Moments “If you're not able to have a clear line of communication with a builder and you're not on the same page with his process, it's going to be a disaster.” - Becky Vandenbroek “If you can find a builder who doesn’t have a designer on staff and the both of you mesh well with the design aesthetic, it could be a win-win for both of you.” - Becky Vandenbroek More About Becky and Nate Vandenbroek Ok, let’s get this right out of the way…It’s pronounced who-guh even though it looks like hi-gee. Hygge Design+Build was formed in 2020 after Becky and Nate Vandenbroek decided to ditch their 9-5 and start their own design+build company in Grand Rapids, MI. Becky grew up in the construction industry while watching her dad develop land, build spec homes, and commercial properties. Nate had always been interested in building, renovating, and creating. They took their love of home building and design and turned that into what is now known as Hygge Design+Build. Hygge Design+Build homes are designed and built with a focus on creating a warm, cozy, and inviting atmosphere that promotes well-being and comfort. Their Hilltop Farm home was featured in the national publication of Dwell Magazine in collaboration with Marvin Windows and was awarded a National Best in American Living award by the NAHB. Their most recent project, The Slate House was chosen by Marvin Windows for their national ad campaign and will also be featured in Dwell Magazine. They are all about designing “outside of the box” when it comes to designing and building their homes. Connect with Becky and Nate Vandenbroek Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Duke Renders Strategy Session LuAnn University Other Shows Mentioned: AWDB 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design-Build Process WTFP: #264 Jessica Harling: Compensation Strategies: Part 2- Installers and Administrators
4/30/20241 hour, 6 minutes, 50 seconds
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978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers

Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives.  Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping.  Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those numbers. [7:31] LoriAnn explains why business owners should consider outsourcing bookkeeping from the beginning. [15:51] LoriAnn breaks down the numbers we really need to know in our businesses. [24:59] LoriAnn shares why a holistic approach to your finances is important. [33:09] LuAnn and LoriAnn reflect on what most people miss when it comes to their numbers.  LuAnn Nigara and LoriAnn Kuntz's Ah-Ha Moments “The secret to loving your numbers is to find someone who understands them.” -LoriAnn “When I work with someone, it's not just about the business, it's about them as a person. And it's about their life and their lifestyle.” -LoriAnn “It’s clear that you are willing to go down the different roads and that is the thing that we really need in a bookkeeper.” -LuAnn More About LoriAnn Kuntz Growing up in an entrepreneurial family, I saw firsthand what it was like to run a successful business. And having a good financial system and knowing the numbers was a big part of that. The opportunity to learn about money management and bookkeeping from a young age sparked what I thought was a love for accounting. I started down the traditional accounting path, but a few years into my CPA journey, I felt God calling me out of it to serve entrepreneurs differently. Connect with LoriAnn Kuntz Website Website Instagram  Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Check out  Kravet Inc.  and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Eileen Hahn’s Website  
4/26/202445 minutes, 56 seconds
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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner

Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering one, or if you are looking to scale your interior design business anytime soon, Katie is here to share valuable insights. We are getting into the nitty gritty of partnership — from evaluating the business and legalities to personalities, percentages, and profitability. Pick It Apart: [1:11] Katie shares how she and Natasa met while working together more than a decade ago, how they realized they were a good fit for partnership, and how they began working together again in their current roles. [5:52] Katie discusses how she officially approached Natasha about becoming partners and the process of having the business evaluated and buying in.  [14:40] LuAnn asks Katie what business owners need to think about before they get their business evaluated for sale or partnership. [29:03] Katie outlines how she and Natasha negotiated the terms of their partnership, including ownership percentages, legalities, and the importance of open and honest conversation. [41:46] Katie emphasizes the value of tracking both revenue streams and profit margins. LuAnn Nigara and Katie Ryan Pluer's Ah-Ha Moments  “We're kind of like a Venn diagram. Like, I have my little part, she has a little part. And then we intersect. And the stuff that we intersect—we're just like on the same page. But we're also not afraid to challenge each other.” – Katie Ryan Pluer   “If you're running your business, you should pay yourself.” – Katie Ryan Pluer   “If you are considering a potential partnership with someone, and before you make the purchase, and the final deal, if you can't have open and honest conversation, then…how the heck do you think you're going to have it when you both have skin in the game?” – LuAnn Nigara                                                                                                            “Sometimes there's some ego in ownership and creating your own business. And if you're willing to put that ego aside and bring someone in that can help grow your business—grow it together—it's really worth it…If you find the right person that understands and has as much love for it as you do, I think it'll be a good fit. - Katie Ryan Pluer More About Katie Ryan Pluer Katie Ryan Pluer holds a bachelor’s degree in Marketing from the University of WI-Madison. Katie is an entrepreneur, and currently is a Partner & Vice President at Natasa Jones Interiors. Her expertise is in business development, marketing, and advertising. Over her 20-year professional career, Katie has used her skills to promote and grow business across several industries including interior design, finance, electronics, and pharmaceuticals. She has bought and successfully sold several businesses including (4) uBreakiFix stores and Sign Gypsies MKE. Katie has had the honor and privilege of serving on the development committee for Nia Imani, the Board of Woman for MACC and as the Co-Chair of the Diversity and Inclusion Council at Lueder Financial Group of Northwestern Mutual. She has a passion for service and a love for Milwaukee. Katie was raised in a culture of caring for those in need, and volunteering as a way to make an impact on the community. Connect with Katie Ryan Pluer Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:   WCAA 2024 Jill Robson Memorial Scholarships Other Shows Mentioned: AWDB 570: Natasa Jones: How to Maximize the ROI on Any Webinar, Course or Conference   AWDB 646: Aymee Kuhlman and Molly Kidd: Building a Friendship and An Interior Design Partnership   AWDB 672: Flash Back Friday: Tiffannie White, ​The Nappy Bohemian: Your “Only” and Lessons From a New Interior Design Business   AWDB 857: Power Talk Friday: Shannon Lopez: The ERC Program – Do NOT Skip This Episode!   AWDB 876: Natasa Jones: Making Bold Moves to Achieve Big Results   AWDB 919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects
4/23/20241 hour, 5 minutes, 8 seconds
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service. A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space. She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design. Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort...making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty. Connect with Melissa Fields Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:  What Would LuAnn Do? Other Shows Mentioned:   AWDB 915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging   AWDB 859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client   AWDB 574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy   WTFP 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You   AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!   AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen   AWDB 466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
4/19/202459 minutes
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975: Joyful Abundance: Thriving in Business with a Positive Mindset

Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance mindset, Jennifer offers practical tips and powerful insights. Pick It Apart: [1:21] Jennifer introduces her business philosophy that the process should be just as joyful as the finished product, detailing aspects of her process that reflect this. [6:42] LuAnn and Jennifer discuss technology platforms and automations they use to help their systems and processes run smoothly. [14:45] Jennifer talks about the power of intention and how it works for her. [17:46] LuAnn shares a story about manifesting her dream home. [29:00] Jennifer brings up imposter syndrome and the role it plays in the interior design industry and how meditation can be a helpful tool to overcome this. [44:48] Jennifer and LuAnn discuss the power of taking five minutes to slow down and clear your mind. LuAnn Nigara and Jennifer Davis's Ah-Ha Moments “I want the journey that you go through to get from start to finish to be as joyful as the joy you feel at the end of the project when you're in your new space.” - Jennifer Davis “I think you just have to really believe in yourself and surround yourself with people who believe in you and find good mentors and a good design community to be a part of. And then when you set the intentions, you can truly believe that you're worthy of all these things happening.” - Jennifer Davis “How we carry ourselves through our business relates, and comes back to us, in our personal life.” - LuAnn Nigara More About Jennifer Davis Jennifer started her career journey in the furniture industry, where she got a taste for sales. Transitioning to an interior design studio, she started as a design assistant and swiftly advanced to a managerial position, showcasing her leadership abilities. Jennifer successfully navigated distribution management and marketing roles for a well-known national furniture retailer based in Minneapolis before leaving to raise her children. While at home with her children, it wasn't long before friends began soliciting her assistance with their own homes. Balancing her roles as a mother and entrepreneur, she cultivated her client base from a part-time endeavor which quickly grew into a full fledged interior design studio. Jennifer is a firm believer in the law of attraction, maintaining that our attitudes significantly influence the outcomes we experience in life. Jennifer operates a boutique interior design firm headquartered in Minneapolis, catering to clients nationwide. Her approach to each project revolves around fostering a client experience founded on clear communication, refined processes, swift timelines, and meaningful relationships. Davis Interiors lives by the motto “We want the process to create as much joy as the finished product”. Connect with Jennifer Davis Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Roxie Nafousi book - Manifest   Rebecca Hay’s episode with LuAnn   Inspired Kitchens and Baths Other Shows Mentioned: AWDB #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation   AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business   AWDB #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers   AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook   AWDB 974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business   AWDB 972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing
4/16/202456 minutes, 41 seconds
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished.  As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses?  It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we need to view taking care of ourselves in a whole new light—and today she and I are diving deep into the philosophical questions of creativity, well-being, and the way we are intertwined with the business. Pick It Apart: [0:02] Katie discusses how our well-being is interwoven into the business—and why taking care of ourselves isn’t a luxury. [5:47] LuAnn and Katie unpack the guilt entrepreneurs often feel for taking free time to rest and reset. [12:13] Katie talks about how creativity requires rest, stillness, and space. [17:23] LuAnn and Katie talk about what rest might look like for different people (and why that’s okay). [29:10] Katie offers practical places to start when committing to self-care. [38:58] Katie and LuAnn reflect on the business benefits of taking care of ourselves. LuAnn Nigara and Katie McDonald's Ah-Ha Moments “The only thing that will create change is our commitment to change—our willingness to look ourselves in the eyes, look at our hear, and say, ‘Something doesn’t feel right.’” -Katie “We’re always thinking about the future or the next big thing for our business. But in our personal lives, we’re willing to accept mediocrity.” -Katie “Our well-being is our fuel—the engine for our business.” -LuAnn More About Katie McDonald Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition. Since then, Katie has been on a revitalizing journey of lifelong self-care. Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives. Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy. Connect with Katie McDonald Speaking Site Coaching Site and Link to Schedule a Complimentary 30 Minute Self-Care Strategy Session Link to Bnourished Planner 15% discount code for planners LUANN Here are the offers for the podcasts listeners 1. A 15% discount off the bnourished quarterly planner using code LUANN 2. Access to my curated resource guide here 3. Whole life assessment (will be a goodie) What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #881 Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business   #968 Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
4/12/20241 hour, 4 minutes, 23 seconds
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business.  Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing in yourself Pick It Apart: [11:51] Jamie explains how investing in your business can combat imposter syndrome. [17:35] Jamie is proactive in preventing imposter syndrome, which always seems to come up, by making consistent investments. [22:28] Jamie shares her takeaways from Sandra Funk’s Interior Design Standard. [27:16] Benefitting from just being in the room at an event and making connections. [34:20] Jamie shares the tangible things she has learned from the programs/courses she has invested in. [42:35] How Jamie decides what kind of investments to make. [46:24] Jamie’s advice for those who are nervous about making that “big investment.” LuAnn Nigara and Jamie Gasparovic's Ah-Ha Moments “When designers ask me if an investment I made was worth it and I say it is. I have a hard time regretting anything because I have a takeaway from everything I have invested in.” - Jamie Gasparovic “Hearing something in business that you are already familiar with can hit differently when someone else explains it and presents it differently.” - Jamie Gasparovic More About Jamie Gasparovic  Jamie Gasparovic is the dynamic Founder and Principal Designer behind her boutique full-service interior design firm, Studio Gaspo. Recently, her moody modern aesthetic has been celebrated by Forbes, Architectural Digest, Homes & Gardens, and Apartment Therapy. With close to a decade of expertise in luxury, large-scale construction ranging from new builds to full-scope renovations, Jamie has created a powerful name for herself in Central Florida. Her robust client list includes professional athletes, entrepreneurs, Fortune 500 executives and busy professionals. Today, she frequently partners with prominent builders and architects to design turnkey properties from floor plans to furnishings. Connect with Jamie Gasparovic Website Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: WCAA 2024 Jill Robson Memorial Scholarships Other Shows Mentioned: AWDB #592 Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract   AWDB #660 Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”   AWDB #709 Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business   AWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing AWDB #786 Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed
4/9/202453 minutes, 54 seconds
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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be valuable to your business, Lesley knows that the best way to land local clients is simply by getting out there and meeting people, wherever you might be. Today, she shares how she makes this work for her (and what you can do to start taking advantage of local opportunities). Pick It Apart [5:39] Lesley shares why local marketing is so valuable for interior designers—even more so than for other businesses. [12:50] LuAnn reflects on the importance of referrals (and why we need to focus on expanding our network). [23:40] Lesley and LuAnn talk about the value of an elevator pitch, and how to do it the right way. [33:48] Lesley shares other important local networking opportunities you can put into action for your business (and how to measure your success). [50:01] Lesley breaks down how Profit Insiders works and how to apply to join. LuAnn Nigara and Lesley Myrick's Ah-Ha Moments “I understand as an introvert myself, it can be uncomfortable—the local marketing side of it. It’s easy to hide behind a computer and do social media posts or spiff up your website and update your portfolio, and I’m not discounting the importance of those things. But local marketing is so important because this is a business and an industry built on relationships.” -Lesley “We often engage in a behavior unconsciously in our own lives that we then don’t apply to our businesses. Would you find a hairdresser off Google? Probably not. You would probably ask people…and yet we think that’s what’s going to happen for our business.” -LuAnn More About Lesley Myrick  Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love. Connect with Lesley Myrick Profit Insiders Academy   Free Resources Website Instagram  YouTube Other Shows Mentioned: AWDB #15 Nancy Ganzekaufer- Niche is Rich   AWDB #37 Lesley Myrick – Strategies I Used to Build My Business   AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer   AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients   AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula   AWDB #584 Lesley Myrick: Building a Business From the Ground Up, Again   AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement   AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers   AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind   AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right   AWDB #935 Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her program Profit Insiders Academy.
4/5/20241 hour, 1 minute, 11 seconds
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971: Vicente Wolf: How to Bring True Artistry into Interior Design

Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show.  Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis.  He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart:  [1:29] Vicente shares his journey and how he was able to produce groundbreaking designs along the way. [12:05] Vicente and LuAnn discuss Pinterest, regurgitated design, and how hard it is for designers now to produce truly unique creative work. [21:40] Vicente discusses his hiring process and what he looks for in junior designers. [32:14] Vicente reflects on client needs, budget, and how to create artistry within the constraints. [51:42] Vicente turns the tables on LuAnn and asks her take on what younger and newer designers are bringing to the industry.  LuAnn Nigara and Vicente Wolf's Ah-Ha Moments “Architects are respected and revered. Designers often are not—they are seen as putting frosting on a cake rather than the real value they can bring.” -Vicente “When you run your own business, you make the rules. You can make a decision when you would love to contribute your gift to someone.” -LuAnn “How can you break ground if you don’t trust your gut?” -Vicente More About Vicente Wolf As a Cuban refugee making his way to New York in his teens, Vicente became a force in the home furnishings revolution, changing the vocabulary of interior design into a sleeker, modern vision starting in the mid-1970s.  Known for his high gloss white spaces, he earned the moniker “The White Knight.”  Admired for his impeccable eye and unique perspective, Vicente Wolf has been at the top of the design industry for nearly 50 years. Wolf's work has been featured in all major lists and shelter publications including Architectural Digest, House Beautiful, and Luxe Interiors + Design magazine. Vicente was named to Elle Décor magazine’s inaugural list of design Titans list on their annual roster of A-List of designers in 2021. In his new book CREATIVE INTERIOR SOLUTIONS (Rizzoli, 2023), he shares the expertise he has honed over the years with project images and easy-to-digest “Lessons Learned”. A passionate traveler, Vicente’s annual jaunts to exotic destinations such as Burma, India, and Thailand provide him with a global viewpoint that he weaves into his residential and hospitality projects, which are displayed throughout the book.  According to Vicente, incorporating authentic artifacts and furnishings from these places with modern décor that exude a quiet elegance, captures a sense of earthy charisma, timelessness, and soul.  In 1999 Vicente opened VW Home by Vicente Wolf showroom adjacent to his design studio in Hell’s Kitchen, New York.   Vicente is an international speaker, author with five book titles to his name, collector, lauded retailer and celebrated visionary.  In 2012, Vicente accepted an honorary PHD in Design & Architecture from Boston Architectural College. He passionately supports God’s Love We Deliver as a Trustee. Connect with Vicente Wolf Instagram  Facebook  TikTok YouTube LinkedIn Creative Interior Solutions (Rizzoli, 2023) What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:  Power Talk Friday Tour Creative Interior Solutions - Vicente Wolf’s book Book Call with Duke Renders Mydoma Studio Other Shows Mentioned: AWDB #28 Andrew Suvalsky – What Are You Waiting For?   AWDB #384 Sarah Magness: Practical Strategies for Talking Budgets   AWDB #968 Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
4/2/20241 hour, 15 minutes, 16 seconds
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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management, and more. Ali now has her own business, Grabler Brand, where she advises creatives as a business strategigist and operations advisor.  This smart lady is joining me on the show to give tips to designers on how they can land their next clients. Pick It Apart: [7:55] Ali starts the conversation by explaining how to get your next client. [8:35] Tip number one to gaining new clients. [15:45] Why Ali thinks it’s important to cultivate authentic relationships and how to do that. [24:20] Pushing yourself a little to make relationships, even if you are an introvert. [36:19] Ali advises to put yourself out there and ask for help. LuAnn Nigara and Ali Stein's Ah-Ha Moments “It is important to give clients that next level experience and not to rush through the process.” - Ali Stein “When you can establish a working relationship with someone, that can be a strong engine in developing future business.” Ali Stein “If you are an introvert, there is a way you can be in a room with 25 or 250 people and connect with two or three of them in a meaningful way.” LuAnn Nigara More About Ali Stein Ali Grabler Stein brings nearly 20 years of experience to Grabler Brand, a business strategy and operations advisory for the design and build industry. Early in her career Ali worked at Google and then as one of the first 50 employees at Facebook (now Meta). There she helped grow the community from 6 million to over 1 billion users during her 10 year tenure. She played various roles in User Operations, Product and Partner Management, and had the opportunity to lead both small and large teams. Ali then went in-house at Regan Baker Design, a full-service interior design and styling firm, to serve as the Director of Operations where she oversaw Human Resources, Performance Management, Finance, Business Development, Marketing, Project Management and more. She helped grow the team from five to nearly 20 employees and grew revenue significantly. At Grabler Brand her goal is to be a sounding board, ally and guide as creatives navigate their business growth and subsequent twists and turns. As someone who has managed both small and large teams, Ali has a strong sense for the inner workings of a successful business. From her industry knowledge to her experience with internal processes and marketing, Ali helps business owners and teams work towards becoming the businesses they want to be. Connect with Ali Stein Website Instagram  LinkedIn What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner   AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design   AWDB #838: Regan Baker: Building A Team That Supports Your Core Values   AWDB ·798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business
3/29/202446 minutes, 3 seconds
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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships

Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly and Leigh answer these questions and more. Pick It Apart: [:55] Aly and Leigh share their backgrounds and how long they’ve known each other. [11:33] Leigh explains why they seek partnerships on a grand scale in their business. [17:35] Explain how they form their partnerships from the initial connection. [21:33] Share their first opportunity to partner with Mo Money. [32:27] Things that Aly and Leigh learned that they didn’t realize from collaborating with a partner. [41:23] How Pure Salt partnered up with Leftbank. [52:23] Leigh and Aly share their “why” for forming so many partnerships. [54:20] What is the process in terms of crafting a contract with your new partner? [58:00] What should you have ready to bring to the table before approaching a brand for a partnership? LuAnn Nigara, Aly Morford & Leigh Lincoln's Ah-Ha Moments “It is one thing when it comes to creating a product people love, but there is a slew of different things to consider for them to sell well.” - Aly Morford.   “It is important to lean into your partner's knowledge, opinions, and expertise as well.” - Leigh Lincoln. More About Aly Morford & Leigh Lincoln  Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design through its design studio, Newport Beach retail store, and eponymous Pure Salt Shoppe. Connect with Aly Morford & Leigh Lincoln Website Instagram  Facebook  Pinterest  TikTok YouTube What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Cheryl Luckett about Wildwood Collection - “A Well-Designed Business” A Documentary Series Check out Kravet Inc. and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim Other Shows Mentioned: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors   AWDB #160: Kelli Ellis – Live and Learn by the Rock Star Principles   AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors   AWDB #540: Robin Baron: Strategic Thinking on Product Development   AWDB #573 Cheryl Luckett, #BLM: See Something, Say Something AWDB #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability
3/26/20241 hour, 3 minutes, 53 seconds
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968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design

Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel it into your work?  What is it that makes some spaces just truly, unquestionably impressive? And is there a formula, a process, or a system for developing that? Or is it just innate? Today, I turn to the experts to answer these questions. Pick It Apart: [5:57] Charles, Leyden, and Maria share their viewpoints on where creativity comes from and how to harness it. [18:55] We discuss the teaching side of creativity and how to draw it out of students. [30:18] We unpack how to find the balance between your own creativity and the client’s needs and budget. [42:32] Charles, Leyden, and Maria share their advice for upcoming designers who want to develop their creative skills. LuAnn Nigara, Charles Pavarini, Leyden Lewis, and Maria Viola's Ah-Ha Moments “I think that the designer has something that the layperson does not have…and when you can unclutter your head with specifics—that’s when inspiration comes.” -Charles “We teach students to open and receive the creativity that’s already stirring inside them, but they just don’t know how to release it. We also take that and help them understand how to put it into the actual design of a room.” -Maria “I think for artists, shame is a major component—you have to get beyond it and allow yourself to express yourself. I think the most creative people are the bravest people I know.” -Leyden More About Charles Pavarini, Leyden Lewis, and Maria Viola Leyden Lewis: Leyden Lewis’ received his Bachelor of Fine Arts in Architecture from Parsons School of Design, The New School. He has continued to teach at the Parsons School of Design at The New School, as well as the New York School of Interior Design throughout his career. Leyden’s design aesthetic is at once rooted in a rich classical Modernism coupled with ancient traditions and methodologies. He operates from a deep interest in art and the history of design to tell a new and modern stories. Leyden Lewis Design Studio has created and curated poetic and culturally sensitive spaces for over thirty years. Our practice engages with the cultures of the past and present, and allows for a fluid integration between art, architecture, and design. As a fine artist, Leyden has exhibited at the Studio Museum in Harlem and at NYU’s 80WSE. Leyden is a Founding Member of the Black Artists + Designers Guild (BADG). Charles Pavarini: Pavarini’s years of experience, former career in theater, and extraordinary creativity have made him a trend-setting Interior Designer. Recognized for Residential and Commercial Architectural Interior Design, his work is consistently highlighted with intricate lighting design elements and brilliant technological innovation. His design sensibility incorporates an International Style based in Classicism and a theatrical component in less-than typical ways. Lighting is a focus within his work and he currently serves on the board of directors of the Designers Lighting Forum of New York. His book Lighting Beyond Edison: Brilliant Residential Lighting Techniques in the Age of LED’s was recently published by Schiffer Publications. A Recipient of 34 Design awards including an Interior Design B.O.Y Award, a LUMEN Award, and IFDA’s Circle of Excellence Award, confirms his influence and leadership within the Interior Design Profession. Maria Viola: Maria adds a unique perspective that stems from her expertise with color, custom designs and knowledge of design history. Developing long-lasting relationships has enabled her to take clients through multiple projects. Maria received her Master's degree in Interior Architecture and Design from Drexel University. She has taught extensively at the Antoinette Westphal College of Media Arts & Design at Drexel University, remaining grounded in academia but alive to new trends. Her work has ranged from custom furniture designs to office spaces to the renovation of entire residences. As part of Philadelphia's new guard of interior designers, she has the ability to combine modern and traditional - balancing scale and proportion - always with a twist that raises it above the ordinary. With humor, knowledge, and the ability to uncover a client's own sense of style, she partners with clients to affect change in their lives. Maria is active in the American Society of Interior Designers, PA East Chapter and is Past President of its Board of Directors. She is the past recipient of two Chapter Awards; the Educator Award and the Presidential Citation and an IDA Philadelphia award for custom design of gates for a client’s home. Maria also sits on the board of Bartram’s Garden, Philadelphia and co-chairs its annual Twilight In The Garden Fundraising event. Connect with Charles Pavarini, Leyden Lewis, and Maria Viola Leyden’s Website Leyden’s Instagram Charles’ Website Charles’ Book: Lighting beyond Edison: Brilliant Residential Lighting Techniques in the Age of LEDs Charles’ Instagram Maria’s Website Maria’s Instagram What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: WCAA Jill Robson Memorial Scholarships for 2024   Vitalia Inc Other Shows Mentioned:  AWDB #587: Darrell Long: The Best Design Comes From Within, Not Pinterest
3/22/20241 hour, 17 minutes, 35 seconds
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967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the show for a second time. She refers to it as “the gift of transitioning” because it’s making space for something new, something that will uplevel your business or get you closer to your goals. Listen in as Breegan offers more tips and come-to-Jesus moments with her ever-growing business. Pick It Apart: [2:29] Breegan shares her experience in general of all of the shifting she has done. [6:00] Breegan shares her experience with the blog she started twelve years ago. [10:15] Advice on taking risks and how Breegan has evolved. [16:20] Breegan shares two of her come to Jesus moments she learned through her shifts. [24:50] Working with partners and having contract employees. [29:25] Staying true to what you want to do, not what others think you should do. [35:07] Breegan’s CEO strategy to getting everything done efficiently. [40:22] How Breegan incorporated her sons into her content. [42:05] Breegan talks about her philanthropy work and the Makuno Project. LuAnn Nigara and Breegan Jane's Ah-Ha Moments “Breegan Jane, as a company, has gone through so many growing pains in the evolution of who I wanted to become,” Breegan Jane “Sometimes when your business model changes, you could change with it but if it doesn’t work for you, then you can create your own lane,” - LuAnn Nigara “The more we change to fit other people’s opinions, the more we lose ourselves and our value,” - Breegan Jane More About Breegan Jane Breegan Jane is an accomplished interior designer whose resume boasts enterprises that span the gamut, from custom music studios to international real estate projects and everything in between. Her design savvy is well sought after by clients in almost every industry. As both a residential and commercial designer, Breegan focuses on the design-build aspect of every project she endeavors. Her unique experience continues to set her apart for exceptional design opportunities, including her most recent work on UNICA, a multimillion-dollar luxury estate in Bel Air, California. Connect with Breegan Jane Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:  Power Talk Friday Tour Other Shows Mentioned: AWDB #251: Adam Scougall : Managing a Successful Design Firm & a Full-Time Job   AWDB #362: Breegan Jane: Interior Designer, Podcaster, Entrepreneur
3/19/20241 hour, 6 minutes, 33 seconds
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966: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates Success

Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today she is teaching us how to get out of the messy middle and move into the extraordinary with BIG THINKING. Tune in to learn Andrea’s 5 keys to becoming a big thinker. It’s all about TRUST! Pick It Apart [1:21] Andrea and discuss what it means to thinking big. [6:09] Andrea introduce her acronym TRUST. [17:50] LuAnn tells a story from Window Works about embracing uncertainty [38:59] LuAnn and Andrea talk about how to move forward at a steady pace as a big thinker. [48:00] Andrea shares that the messy middle occurs at different stages of your business, how to grow through these transitions, and why having a community is important to not getting stuck here. LuAnn Nigara and Andrea Liebross's Ah-Ha Moments “That future you all she's filled with is enthusiasm, and wisdom and knowledge. So big thinking comes from a different place than today. It comes from that future you.” - Andrea Liebross  “A big thinker isn't immune to limiting thoughts, a big thinker just understands, ‘oh, I can choose to put that one aside and have a different thought about this,’” - LuAnn Nigara “There are times when you're set up in every way for a great opportunity, except the money. And if it's a really good calculated opportunity, you can't not do it because of the money.” - LuAnn Nigara “You've got to have monetary support. You've got to have life support. You’ve got to have business support, and you also have to have time support—you have to have protected time.” Andrea Liebross “[Big thinking] is like the big umbrella. And then you need the tools, the strategy, the system's below to support that big thinking.” - Andrea Liebross “Your business is only going to grow at the rate that you're growing personally.” - Andrea Liebross “The messy middle is always there, but it's navigating it with more efficiency and more clarity, and more more speed.” - LuAnn Nigara More About Andrea Liebross  After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea Liebross and her husband packed up the 1980s red Cadillac, left the northeast, and eventually made their way to the midwest city known for the Indianapolis 500. Over the last few decades, Andrea has started 3 successful businesses, all while raising two kids, now ages 20 and 17, and several giant puppies. As a certified business and life coach, Andrea's known for helping high-achieving women make the shift from overwhelm to freedom in both their personal and professional life. Her goal is to guide these bold, ambitious women to create their own custom secret sauce for success by combining just two ingredients - the right mindset and solid systems. Andrea believes every problem is solvable and every dream is possible IF you make it all simple, doable and FUN (even the systems). Connect with Andrea Liebross  All Links Here! What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:  WCAA Jill Robson Memorial Scholarships Other Shows Mentioned: AWDB #447: Alex Gourlay: You Can Overcome Your Limiting Mindset and Belief System   AWDB #474: Bria Hammel: Keys to Scaling Your Interior Design Firm   AWDB #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million   AWDB #797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense   AWDB #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate   AWDB #948: The Power Talk Friday Tour: An Unforgettable Day of Insights and Inspiration   WTFP #99: Susan Day: How to Maintain Your Sales While Working a Finite Number of Weeks
3/15/20241 hour, 10 minutes, 45 seconds
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965: Mona Nahm: Equitable Design for People and the Planet

Today With Mona Nahm Today on A Well-Designed business I am so happy to welcome Mona Nahm to the show. Mona is here sharing her incredible journey and her current work designing affordable housing. Mona truly understands how creating spaces with compassion at their core can empower people and allow them the safety and stability to reclaim their lives. Her glass-half-full spirit will leave you inspired. Listen now. Pick It Apart: [2:27] Mona shares her story of homelessness as a teenager. [12:51] Mona and LuAnn reflect on the value of basic education, obtaining degrees, and street smarts. [21:59] Mona explains how she realized that she wanted to directly impact lives, so she moved away from a career in film to interior design in her 40s. [38:11] LuAnn asks Mona about her current work in affordable housing. [59:58] Mona suggests showing up to community meetings to learn about affordable housing in your community if you are interested in this design avenue. LuAnn Nigara and Mona Nahm's Ah-Ha Moments “I just saw people with or without opportunities.” - Mona Nahm “The circumstances that you were in can create that lack of worth, and that lack of esteem, and so, therefore, you don't value yourself and then, therefore, you don't come to a relationship where you expect to be valued. And guess what? When we don't come to a relationship expecting to be valued—we're not.” - LuAnn Nigara “The stability of having a roof over your head gives you the opportunity to have the stability to get the job, and then the stability to save money and get yourself out…It all comes from, first, that safety—a place for them to have a home.” - Mona Nahm “You have got to get the hope going, and the opportunities for enjoyment, so that you can aspire to do the next thing, right?” - LuAnn Nigara “If you're so focused on the difference, you'll never see the similarities.” - Mona Nahm “Go where you are rare.” - Mona Nahm Connect with Mona Nahm  Website Projects 730 Stanyan Projects Projects What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #03: Things Every Designer Should Know to Run a Successful Design Business with Shannon Leddy AWDB #29: Shannon Leddy Returns for Graduation Week- Best Tips for Landing Your 1st Job AWDB #71: Ellen Fisher- Vice President of Academic Affairs and Dean of New York School of Interior Design #569: Power Talk Friday: Mike Peterson: Leveraging Design’s Influence on Health and Wellness to Increase Your Value Proposition #670: Power Talk Friday: Susan Inglis: Sustainable Furnishings Council, What You Need to Know #773: Power Talk Friday: The Company Store: Quality, Sustainability, and Innovation AWDB #809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a “Green” Bottom Line
3/12/20241 hour, 22 minutes, 32 seconds
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964: Power Talk Friday: Brittany Bowen and Ava Vienneau: Unlock the Potential of Your Business Through Brand Photography

Today With Brittany Bowen and Ava Vienneau Today on A Well-Designed Business, it is Power Talk Friday and I am joined by Brittany Bowen and Ava Vienneau. Brittany and Ava are the co-founders of Girls at Flourish, a full-service creative photography agency specializing in the luxury home industry. They help interior designers accurately represent their brand through their brand images, which sets them apart from the competition.  We are discussing everything that goes into your brand images, how often you should have photos done, what they should represent, an acceptable balance of real life and professionalism, and more. Pick It Apart: [2:50] Brittany and Ava share what it was like working with Rachel Bozsik. [8:41] How Brittany and Ava do an interior designer's brand photography when it is somewhere like High Point Market. [13:08] LuAnn shares how she felt and prepared for her recent branding shoot. [17:35] Ava explains how they portray a good mixture of “put together” and real. [23:53] Being intentional with your brand image to help you stand out in an oversaturated market. [30:50] Examples of image identifiers some designers use to stand out. [38:10] How to get involved with Girls at Flourish for a High Point session.  LuAnn Nigara, Brittany Bowen and Ava Vienneau's Ah-Ha Moments “You should have a good mixture of “perfection” and realness in your photos to help build trust with clients,” - Brittany Bowen “There are ways to show you’re human and also have a beautifully curated portfolio and headshot,” - Ava Vienneau “Designers who stand out, consistently show up where you can't forget their face, color schemes, or style and that's the key to growth,” Brittany Bowen More About Brittany Bowen and Ava Vienneau Brittany Bowen: Brittany has worked with a range of clients from established firms like Studio McGee to those who are up and coming industry leaders. With a degree in photography and over ten years of experience, she is dedicated to serving the up and comers in the interior design, real estate, and home professional world with elevated brand imagery. Today, alongside her co-founder Ava (and very best friend) the duo exclusively supports luxury home professionals who are ready to level up their business and take worrying the stress about photography off their plate. Brittany brings an extra, special “VIP Magic” to her shoots - which is why when you hire Girls at Flourish you’ll have everything taken care of from behind the scenes session prep to the easiest photo shoot you’ll ever have.  In her life outside of photography, she consumes just about any piece of good home design or business advice she can— watching the best shows on HGTV, listening to design or business podcasts, reading books from the experts, and flipping through the pages of design magazines. She has a wonderful husband and two sweet boys, and enjoys travel, yoga, and trying out the latest restaurants. Ava Vienneau: Ava prides herself as a photographer representing clients featured in AD and Domino and the home industry's most talented interior designers and top performing realtors, helping them land larger clients, press and ultimately create more opportunities for their business with show stopping brand imagery. With nearly 10 years of experience in her field and extensive training with renowned architectural and interior photographer, Lindsay Salazar, Ava brings a seasoned expertise to each client and project. Ava’s clients lovingly refer to her as their CPO (chief photography officer) as she uplevels their brand vision from ideation to real life. When working with the team at Girls at Flourish, Ava brings a kind, generous and thoughtful understanding about how small businesses work and operate. She is passionate about ensuring the entire creative process is streamlined and seamless. When she isn’t behind the camera, you can find her strolling through antique shops and art galleries, listening to business podcasts, and sipping the finest coffee around. Connect with Brittany Bowen and Ava Vienneau Website Website 2 Read more about us and our offerings/schedule a consult call! What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer   AWDB #160: Kelli Ellis – Live and Learn by the Rock Star Principles   AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients   AWDB #549: Corey Damen Jenkins #BLM: Time to Take the Baton   AWDB #669: Kelly Collier: Managing Expectations Through Clear Messaging   AWDB #756: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing   AWDB #766: Lesley Myrick: Offering Interior Design Without Procurement   AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook   AWDB #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography AWDB #955: Power Talk Friday: Sharon Lipovsky: The Power of a Clear Vision in Your Business
3/8/202454 minutes, 52 seconds
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963: Adam Scougall: Choosing Your Interior Design Business as a Side Hustle

Today With Adam Scougall Today on A Well-Designed Business, I am happy to welcome back Adam Scougall, of Adam Scougall Design. If you have ever considered pivoting from your full-time job to interior design, this episode is for you. It’s always valuable to hear two sides to every story. A lot of my guests have pivoted successfully into starting a design firm.  Adam does have a successful design firm, but he pivoted right back into his full-time job while keeping design as a side hustle — and that couldn't have been a better choice for him. Pick It Apart: [5:00] No matter your level of expertise, always be open to new AHA moments. [9:33] Adam explains why he preferred to stay in his corporate job while managing his firm as a side hustle. [17:55] How Adam sourced out, so he could also work his corporate job. [33:30] Adams advises how to make connections with other designers. [37:37] Adam shares the types of AHA moments he provides during his podcast and with his one-on-one clients. LuAnn Nigara and Adam Scougall's Ah-Ha Moments “I learned that design was a way to express myself as a creative outlet, but I didn’t need it to be full financial support,” - Adam Scougall “We don’t have to have someone else’s aspirational expectations on how to run a successful business, it’s what personal boundaries work for us,” - LuAnn Nigara More About Adam Scougall Adam’s story is one that is a little out of the box. We hear a lot about interior designers aspiring for luxury clients and an office full of staff. But Adam couldn’t imagine anything worse. After 18 years of leadership in his corporate life, he ventured out in 2018 to running his solo design biz full time. This lasted for 3.5 years before he returned to where he started. Corporate [with a buzzing design side hustle] After working with a broad range of clients, some great and some a nightmare, Adam became tired of having to accept jobs that could make ends meet, as opposed to fulfilling his creative juices. Covid didn’t help financially, nor an always ‘pending’ recession, and after those years, Adam realized he did not wish to pursue a ‘be all and end all’ approach to his design career. He wanted stability, steadier finances and the ability to only take on design work that fulfilled both his own and client vision. Adam now enjoys what we call a lifestyle business, balancing projects he only wants to take on whilst [now happily] holding down a full-time gig at his corporate firm of choice. He has also developed his own signature design implementation system that employs other designers to assist day to day, with Adam coming in only at key points in the project. Adam recently launched his Podcast and YouTube show ‘So You Want to be an Interior Designer’ where he shares his experiences. His aim for the show is to teach the thrills, reveal the spills and share how you can also create an Interior Design career that suits your lifestyle. Connect with Adam Scougall Website Quiz YouTube What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors   AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors   AWDB #251: Adam Scougall : Managing a Successful Design Firm & a Full Time Job
3/5/202458 minutes, 14 seconds
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962: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 2

Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day HERE! Kravet Collections: Malene Barrett Mary Fisher Joni Vanderslice Barclay Butera Barry Lantz Candice Olsen Mabley Handler Joe Cariati David Phoenix Corey Damen Jenkins Sue Firestone Nate Berkus Jan Showers What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #14: Malene Barnett Success Secret – Build Relationships   AWDB #34: Mary Fisher – Author, Artist, Advocate, Social Entrepreneur   AWDB #59: A Special Visit with the Sr. Director of Merchandising for CuratedKravet.com   AWDB #100: Scott Kravet – Celebrating our 100th Episode!   AWDB #101: Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success   AWDB #122: Barclay Butera- Mix Talent + Opportunity + Business Savvy = Epic Interior Design Business   AWDB #173: Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc   AWDB #197: Joe Cariati Collection for Curated Kravet & Business Insights for Creatives   AWDB #360: David Phoenix and His New Kravet Fabric Collection, Well-Suited   AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman   AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc   AWDB #433: Nate Berkus: Introducing His Collection with Kravet   AWDB #446: Power Talk Friday: Jesse Lazarus: Technology & Innovations in the Design Industry   AWDB #465: Jan Showers: A Glamorous Career   AWDB #697: Barry Lantz: Advice from a Seasoned Interior Designer   AWDB  #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years
3/2/20241 hour, 11 minutes, 3 seconds
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961: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 1

Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day HERE! Kravet Collections: Malene Barrett Mary Fisher Joni Vanderslice Barclay Butera Barry Lantz Candice Olsen Mabley Handler Joe Cariati David Phoenix Corey Damen Jenkins Sue Firestone Nate Berkus Jan Showers What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #14: Malene Barnett Success Secret – Build Relationships   AWDB #34: Mary Fisher – Author, Artist, Advocate, Social Entrepreneur   AWDB #59: A Special Visit with the Sr. Director of Merchandising for CuratedKravet.com   AWDB #100: Scott Kravet – Celebrating our 100th Episode!   AWDB #101: Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success   AWDB #122: Barclay Butera- Mix Talent + Opportunity + Business Savvy = Epic Interior Design Business   AWDB #173: Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc   AWDB #197: Joe Cariati Collection for Curated Kravet & Business Insights for Creatives   AWDB #360: David Phoenix and His New Kravet Fabric Collection, Well-Suited   AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman   AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc   AWDB #433: Nate Berkus: Introducing His Collection with Kravet   AWDB #446: Power Talk Friday: Jesse Lazarus: Technology & Innovations in the Design Industry   AWDB #465: Jan Showers: A Glamorous Career   AWDB #697: Barry Lantz: Advice from a Seasoned Interior Designer   AWDB  #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years
3/1/202459 minutes, 39 seconds
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960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse

Today With Laura Hodges Welcome to a Well-Designed Business. We all know that Show Houses are big undertakings…but what if it wasn’t just one room—what if it was an entire house? Would it be worth it if it landed you in a major publication like Southern Living?  My guest today, Laura Hodges, recently designed the Idea House for Southern Living. And while she put in countless hours of blood, sweat, and tears, she absolutely believes that a show house can be worth the investment. Today, she’s here to share what it takes and what you can get from a show house experience. Pick It Apart: [5:25] Laura shares how she got started with the Southern Living show house, and what her responsibilities were. [14:34] LuAnn and Laura dive deeper into the ROI for designers and vendor partners participating in such a large project. [24:34] Laura shares more about the connections and partners she worked with. [30:30] Laura reflects on the importance of diversity in the design process. [37:00] Laura discusses the practical side of how she maintained her business while doing the show house. LuAnn Nigara and Laura Hodges's Ah-Ha Moments “We started with having the confidence to say yes to a major opportunity. But this is not for the meek of hard work. This is not even just doing a regular show house where you design one room, which is a monumental project to do.” -LuAnn  “It was really important to me that the design house was welcoming and accessible for a wide range of people, variety of cultures.” -Laura More About Laura Hodges Laura Hodges is an interior designer with a boutique design firm and retail shop in the Baltimore/Washington, DC area. With a focus on creating beautiful spaces that reflect her clients' taste, Laura's signature aesthetic is narrative, layered, classically tailored and modern, featuring unique vintage finds and curated art. Laura is also a brand ambassador for the Sustainable Furnishings Council, working to increase awareness for sustainable design. Connect with Laura Hodges Website Website Cabinetry Collection What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)   #912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers
2/27/20241 hour, 10 minutes, 49 seconds
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959: Power Talk Friday: Traci Connell: How to Take Calculated Risks in Your Interior Design Business

Today With Traci Connell  Welcome to a Well-Designed Business. On today’s sponsored show, Traci Connell, founder of The Gloss—a free online learning community for designers—breaks down her upcoming Mastermind program. She also walks us through her proven framework for overcoming money mindset blocks and learning how to take calculated risks that pay off in your business. Pick It Apart: [1:40] Traci and LuAnn discuss why money mindset is what truly holds most business owners back from reaching their goals. [11:13] Traci begins unpacking her RISK framework, discussing how important it is to view mistakes as learning opportunities. [15:21] LuAnn and Traci discuss why investing in your business and in yourself is a key to success. [23:48] Traci reflects on the value of knowing your numbers—and using those numbers to make smart business decisions. [39:05] Traci breaks down her coaching programs and how they can benefit you.  LuAnn Nigara and Traci Connell's Ah-Ha Moments “Our money mindset belief becomes a filter by which we consciously and unconsciously make decisions.” -LuAnn “I’m so passionate about numbers because I want you to take a calculated risk, and to me the three components to doing that are having time, having money, and having a team of great people.” -Traci “I had to find a way to set myself apart in order to become the expert and specialized and even charge higher design fees.” -Traci More About Traci Connell  Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture. With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes. Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board. Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more. Connect with Traci Connell The Gloss The Confidential Instagram Register for the Buy Wholesale for Profit intensive! A Big Thank You to Today's Sponsor: Today’s show is sponsored by The Gloss. Other Shows Mentioned: #525 Traci Connell: Take Your Business from Setback to Success   #554 Power Talk Friday: Traci Connell: Buy Wholesale for Profit   #909 Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss   #950 Overheard: Insights on Hiring Exceptional People
2/23/202457 minutes, 20 seconds
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958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

Today With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso: Today on the podcast I’m joined by Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso, for the second in our new series, Overheard. We’re taking a trip down memory lane and talking about what we wish we knew then—spilling the tea on times we’ve tripped up, and sharing the qualified advice and business-savvy gleaned from those tough times. Because whether you’re a beginning, rising or seasoned designer, there are always mistakes made along the way, but, more importantly, lessons learned. Pick It Apart: [9:02] Alex talks about the power of saying no. [16:56] Kate talks about why setting baseline standards is important, as opposed to creating the client expectation of going above and beyond. [29:57] Kate shares a cautionary tale about scaling. [40:38] Erika tells about how she learned not to spend her client’s money as if it were her own money as a luxury designer. [44:03] Jennifer shares her origin story and how it tested not only her business, but her marriage. [56:35] Alex explains the hard-earned lesson of assumptions—when it comes to your team and your clients. LuAnn Nigara, Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso's Ah-Ha Moments “If you find yourself in a position of not being able to define—if not your niche, at least your ideal client—then you might be in that pattern of the of the yes mode. And life gets a lot better, and the job gets a lot more fun, when you're able to identify your ideal clients.” - Kate O’Hara “When you're giving somebody something for free, they need to know about it.” - LuAnn Nigara “Document. Document. Document. Write everything down. And then don't just hold on to it, but make sure you share it, or it's in a place where it can be accessed [by your co-workers] if you're not available.” - Alex Alonso “If you want a business to scale, neither you nor anyone else can be irreplaceable.” - Kate O’Hara “You will arrive, but it may be via a different mode of transportation…I think keeping that in mind, prevents you from trying to model someone else's process and really staying true and authentic to making this business part of your lifestyle.” - Erika Ward “What is meant to be is meant to be, and that was always meant to be part of my journey. So I can't hide my head in the sand about it. I just have to take my lumps and move on.” - Jennifer Stoner “The larger you let your business grow into that, the more challenging it can be, I think, to steer a change, you know, the ship keeps getting bigger, it's a little less nimble now to turn and shift.” - Kate O’Hara “There really is no perfect business. There are stagnant businesses. There are struggling businesses. But I think that if you have an abundance mindset—if you're open, if you're self reflective, if you're proactive—then you'll always find yourself on a path that's going to serve you.” - Kate O’Hara More About Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso   Erika Ward Erika Hollinshead Ward is an acclaimed and published interior and furniture designer, distinguished as the visionary behind Erika Ward Interiors—a design firm and showroom celebrated for seamlessly blending contemporary and classic aesthetics. With a passion for crafting timeless interiors and fostering lifestyle and wellness, Erika has become a sought-after figure among both discerning consumers and reputable brands. Equipped with a robust background in business and finance, coupled with over a decade of experience in the interior design realm, Erika has emerged as a trailblazer in East Coast design, extending her influence to clients nationwide. Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth, leaving a trail of satisfied clients who attest to the team's meticulous attention to detail and client-centric approach. Impressively, more than eighty percent of Erika's business stems from repeat clients and referrals, a testament to the enduring quality of her work. Beyond her successful design ventures, Erika collaborates closely with renowned brands such as Home Depot, High Point Market, ADAC Atlanta, S.C. Johnson and Company, and Rowe Furniture, lending her voice as a spokesperson and brand ambassador in targeted marketing campaigns. Yet, amidst her professional accomplishments, Erika finds her most fulfilling roles in her personal life—as a devoted wife to her husband, Chris, and a nurturing mother to their five children. Kate O’Hara CEO + Creative Director, O’Hara Interiors Kate O’Hara is the CEO + creative director for O’Hara Interiors where she pioneered the interior design firm’s expansion to national markets and international clientele. Today, O’Hara Interiors is one of the most well-known interior design studios in the country whose award-winning work has been featured on the Architectural Digest, Wall Street Journal, Better Homes and Gardens and beyond. Named one of Austin’s Social Influencers and Minnesota’s Top 32 Under 32 Marketing Professionals, Kate is a sought-after speaker on topics ranging from social media, to women in business, to online branding. Jennifer Stoner Jennifer Stoner is the acclaimed design leader behind her eponymous full-service firm, Jennifer Stoner Interiors, headquartered in Richmond, VA and Charleston, SC. For close to two decades, she has been applauded as the “go to” luxury designer for prominent c-suite executives, entrepreneurs, and entertainers.  From family estates to secluded weekend properties, her custom designed homes are always elegant yet approachable and personality driven. Today, her properties have captured the attention of Traditional Home, Aspire Design & Home, Forbes, and Home & Design.  A noted tastemaker, Jennifer has been celebrated for her sophisticated, personality-driven style in both fashion and home.  Today, she is often requested to speak at industry events educating fellow designers on creating signature business systems and VIP client experiences.  Jennifer has been hand-picked to be a “Best of KBIS” judge at the upcoming 2023 KBIS in Las Vegas, NV, the industry’s leading Kitchen and Bath Industry Show. Jennifer started her career path with a business degree and law degree from the University of Florida. She went on to work as a litigator in one of the country’s largest firms and became in-house legal counsel for Mayo Clinic. While she loved the analytical side of practicing law and the project management aspects, her creative side of her soul was beckoning. She now puts her business and project management background to good use by developing signature business systems which allow her team to create VIP client experiences.  Jennifer’s passion is evident in the new construction or renovation process.  She enjoys being an integral member of the client’s design-build team from the very beginning, believing that the collaborative efforts of the architect, builder and interior designer will ultimately lead to the smoothest process for her clients and the best possible finished product. Jennifer’s favorite pastime is travel and she loves to explore the globe while adding to her enviable rolodex of resources and artisans for her clients.  Most recently she was selected as one of a small group of distinguished designers from the US to attend two global design events. She traveled to Valencia, Spain on a sponsored trip by Tile of Spain, to Cevisama, the leading luxury tile and stone exhibit.  She was also included in a select group of kitchen designers to travel with the NKBA to the German Haus Fair, an international kitchen and bath showcase.  These incredible experiences are valued by Jennifer because they allow her to bring more informed and advanced offerings to her select group of clientele. Alex Alonso The studio team collective is led by design principal Alex alonso. a maximalist at heart, after years in media and entertainment on both coasts and travels abroad he launched a studio that embraces a global perspective and celebrates the power of storytelling through spaces. reflecting a distinct design approach that is all about the mix, the result is a bold sensibility he calls “modern Victorian.” Cuban-born Alex grew up under insanely humid Miami days.  After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where he worked in entertainment for many years.  All along he perfected his craft in his true passion, design.  His travels have taken him across five continents and function as a constant source of inspiration for his designs. A voracious collector, Alex is drawn to anything with a story. Alex was recently on Bravo Tv's hit design competition series, "Best Room Wins" where his "transitional" room design earned him a coveted spread in ElleDecor.com.  His room was judged by design maven and host, Genevieve Gorder, Elle Decor Editor-in-Chief, Whitney Robinson and design icon, Jonathan Adler. Connect with Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso  Jennifer Stoner’s Website Kate O’Hara’s Website Erika Ward’s Website Alex’s Website What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #6: Identifying Your Transferrable Skills with Erika Ward   AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors   AWDB #184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm   AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors   AWDB #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.   AWDB #612: Jennifer Stoner: The Power of the Logic-Based Conversation in Interior Design   AWDB #820: Alex Alonso: Always Say Yes to a Client, Except When You Should Say No   AWDB #840: Jean Stoffer: Work in Harmony Through Every Season of Life   AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business   AWDB #950: Overheard: Insights on Hiring Exceptional People
2/20/20241 hour, 23 minutes, 37 seconds
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957: Audrey Faust: Power Talk Friday: Building Wealth Through a Positive Money Mindset

Today With Audrey Faust Welcome to A Well-Designed Business. For today’s Power Talk Friday, I am joined by Audrey Faust of Faust Consulting. Audrey is an accomplished finance expert with an accounting degree, an MBA, and a NeuroCoach certification. She works with women entrepreneurs to take charge of their finances. Audrey’s clients build wealth through her non-judgmental space for learning and growth.  Today’s episode is not your average finance conversation. In addition to some other tips, you may be relieved to know that Audrey gives one main strategy for building wealth that anyone, anywhere, at any time can do. And that is to change your money mindset.  Pick It Apart: [3:10] Audrey explains why 80% of businesses that view their finances once a month are more successful. [12:49] How your employees can block your growth. [16:41] Audrey shares the first thing you can do to build wealth. [27:27] The importance of showing your kids examples of abundance. [31:08] Why your net worth is important in the process of building wealth. [42:38] Tactics to start building wealth. LuAnn Nigara and Audrey Faust's Ah-Ha Moments “Businesses are 80% more successful if they look at their finances monthly,” - Audrey Faust   “What you focus on grows, whether it be your money or your wealth, it grows,” - Audrey Faust More About Audrey Faust  Audrey Faust is an accomplished finance expert, dedicated to empowering women entrepreneurs to take charge of their finances. Audrey holds an accounting degree, an MBA, and a NeuroCoach certification, Audrey has successfully built her own multi-million-dollar wealth through various types of personal endeavors and investments. She is committed to promoting financial literacy among women, she provides a supportive, non-judgmental space for learning and growth, which has led to clients achieving great success. Audrey's vision extends beyond financial prosperity; she encourages women to attain comprehensive wealth, encompassing monetary success, time, and ultimate freedom. She equips women with the necessary tools and wisdom to confidently build wealth. Audrey’s primary goal? To help women build genuine wealth and foster enduring peace of mind concerning their financial future. When she's not working, Audrey cherishes her time with her husband, their three adult children, a grandchild, and her three four-legged friends. She loves to travel between her homes in Northeastern PA and Southwestern FL, soaking in each place's distinct charm. Connect with Audrey Faust Website Instagram  Facebook  LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers   AWDB #913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth   WTFP: #254: Jessica Harling: Confronting or Firing Family Members in Your Business   WTFP 256: Jessica Harling: Firing a Family Member Part 2: 9 Tips to Make it as Painless as Possible
2/16/20241 hour, 15 minutes, 14 seconds
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956: Nina Parvaresh: Lessons Learned from Building a Global Interior Design Brand

Today With Nina Parvaresh: Hi, welcome to a Well Designed Business. My guest today, Nina Parvaresh, founder and principal of Concept-Me, is the definition of a go-getter.  After training as an architect in Paris, Nina began her career at the age of 23 by jumping foot-first into a full-scale design project in the Middle East, working primarily in Saudi Arabia and Dubai.  Nina has faced many unique challenges, including working in a male-dominated space in a male-dominated part of the globe, taking on projects for powerful families in the Middle East, and navigating cultural differences as she worked in various parts of the world.  And yet, in many ways Nina struggles with the same things that many entrepreneurs do—trying to break away from the grind to focus on becoming the CEO.  Today, she’s here to talk about the unique aspects of global design work, the importance of knowing your clients and understanding the market, and how she hopes to grow her firm. Pick It Apart: [0:27] Nina shares her story of starting her firm in the Middle East and the challenges she faced along the way. [06:55] Nina and LuAnn reflect on the importance of growth, learning, and evolution. [13:46] Nina shares how she found herself facing such a large-scale project with no experience at the age of 23. [17:36] Nina reflects on the mistakes she has made and the lessons she has learned. [25:48] Nina and LuAnn discuss what it takes to lead a large team and how to free yourself up as the CEO. LuAnn Nigara and Nina Parvaresh's Ah-Ha Moments “It’s a testament to tuning into your intuition and your gut instinct. So many times we say, don’t put a pen to paper until you get paid—and that’s usually right. But there’s a difference between going for it and taking a risk versus just laying down and doing something for free.” -LuAnn “This is not a job you can do individually. You need to be able to count on people as the years go by, and you need to be able to surround yourself with experts that are better than you.” -Nina More About Nina Parvaresh  As an only child, I come from a family of strong women. With Persian roots, I was born and raised in Paris where I became an architect by training and made that my entrepreneurial pursuit. As a third-culture kid, I got to live in different cities from New York to Istanbul. This has engrained a global sense of belonging in me and fed my creative process of gathering inspiration. When I touched down in Jeddah at age 23, I was ready to grab the bull by the horns! I was excited about the opportunities I saw in the market and was hungry to make the best of it. My first project at such a young age is still one of my most important ones because it set the stage for what I’ve done since. So, in short, I remember the young excitement, the hungry ambition, and most importantly, the look on my first client’s face when I laid out my plans for their house on a 14-seater dining table and recognized that the designs exceeded their expectation! Paris has always been home, but I also lived in New York and Istanbul, which is by far my favorite city! After that, I traveled a lot but was based in Jeddah and Dubai. I have always been drawn to cities that have soul, character and an element of chaotic order. Cities make their character through their architecture and their people. The reason I chose Dubai as my checkpoint right now is its great energy, its being a hub of so many global people and its cosmopolitan appeal. I tend to grasp the energy of different cities and I am drawn to the stories they tell. As a boutique scale firm, my vision for Concept Me was to handle projects in a very holistic manner that takes the project from A to Z. Whatever we do is always focused on creating a unique personality for any space. Creativity is at the core of what we do, being able to bring life and soul to high-end residential projects. However, we also have a mission to be ‘client-centric’. My aim is to have clients that trust us blindly, tell us what they want, and then get peace of mind until we hand over the project they had seen in their mind’s eye. We’ve made this possible at Concept Me with our multi-disciplinary team and their international talent. Essentially, I am juggling a bit too many roles at the moment, which is maybe natural in a boutique scale company environment. However, I am working on this, gradually! Primarily, however, one of the key elements of my role is client management. I take it upon me to understand my client’s mindstate, to reassure them, to direct their vision and to inform them of the rationale behind our design choices and how we can bring their space to life in the best way possible. The second key element is to be the final decision maker on all design choices. As part of a multi-disciplnary team, one that is driven by creative input, it can become challenging to keep all the creative choices from different people consistent, so that’s where I come in so we can have a final, polished, cohesive space instead of a pastiche. And finally, one of the hats I wear is the business development hat, whereby I keep signing deals while heading the design department! Connect with Nina Parvaresh Website Instagram  Facebook  TikTok YouTube LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #578 Lori Morris: When Working with the Luxury Client, the Answer is Yes!   AWDB #639 Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot   AWDB #722: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business   AWDB #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan   AWDB #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects   AWDB #951 Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects   WTFP 255: Tim Yurek: The Critical Difference Between Exit Strategy and Succession Strategy   WTFP 253: Tim Yurek: Three Disturbing Trends That Put Small Businesses at Risk
2/13/20241 hour, 2 minutes, 15 seconds
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955: Power Talk Friday: Sharon Lipovsky: The Power of a Clear Vision in Your Business

Today With Sharon Lipovsky: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with Sharon Lipovsky, owner of Point Road Studios. Sharon aims to banish the world of limiting mindsets. Sharon has helped many interior designers attain their vision, including taking an aspiring interior designer from idea to seven figure business. Point Road Studios supports human development as a required step to growing both our influence and our bottom lines. Pick It Apart: [6:42] Sharon shares an example of her own experience making the mistake of working only towards the outcomes. [17:32] Sharon explains her process of coaching clients on how to obtain their “best thinking. [26:40] Sharon describes the “vision funnel” to get to your end goal.  [30:47] LuAnn and Sharon discuss the importance of listening to your inner voice.  [50:18] The importance of having a diversity of perspectives within your team. [55:05] How Sharon works with interior designers. LuAnn Nigara and Sharon Lipovsky's Ah-Ha Moments “When we lead with vision we can look to the future to get inspired and also look to the past to recognize how your story may be both holding you back and propelling you towards your vision.” - Sharon Lipovsky “To be able to take action we have to have our ‘best thinking’ of what our vision will look like. Use your vision, including the feelings you get from it, to make the right decisions to keep you on the right track.” - Sharon Lipovsky “There has to be space for you to recognize when your intuition has gathered the correct data, but also honor and recognize how and when to act upon it.” - LuAnn Nigara More About Sharon Lipovsky Driven by her personal mission to banish the world of limiting mindsets, Sharon believes that there is nothing stopping you. She leverages her champion listening superpower with clients to spark awareness, shift perspectives and energize the growth process. Her work is informed by her background as a sales and marketing executive, change agent and business owner. Sharon partners with clients ranging from tech-savvy startups and founder-led enterprises to globally-recognized brands and corporate powerhouses. What unites the leaders and teams she supports is that they are reinventing the way we do business. Point Road clients celebrate that focusing on human development is a necessary step to growing both our impact and our bottom lines. Together we really can do more than the sum of our individual parts. You can connect with Sharon every Wednesday on the Design Yourself podcast where she shares tips and inspiration for how to lead a well-designed life. As part of designing her own self, Sharon relocated in 2018 from her native Washington, DC to the Catskills of NY. You can read about her adventures in reimagining home in Dwell and the New York Times. When not stewarding the visions of her clients, you might find Sharon sowing seeds in the garden with her children, delighting in the creative cuisine of her husband or cold plunging with girlfriends. Connect with Sharon Lipovsky Website Instagram  LinkedIn: Point Road Studios Linked In: Sharon Lipovsky Design Yourself Podcast: Apple Podcasts Sharon's Home Features: NYT Dwell What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: 466: Power Talk Friday: Nicole Heymer: You've Defined Your Brand...Now What? - LuAnn Nigara   881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business - LuAnn Nigara Other Resources Mentioned: 5-minute Vision Meditation   Book Your Vision Reading - For the next 4 weeks, you can use code “luann” for additional $100 savings!   Oprah Clip   Early Adopters of Remote Work, They Moved Upstate Before Covid - The New York Times (nytimes.com)
2/9/20241 hour, 10 minutes, 38 seconds
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954: Brittany Farinas: Having Faith in Yourself is as Important as Having a Process

Today With Brittany Farinas: Today I am joined by Brittany Farinas, owner of House of One. House of One is a multifaceted Miami-based interior design firm, specializing in curated luxury residential and commercial projects. Brittany has taken leaps in her business right from the beginning, some leaps most designers are nervous to make. Working her tail off with two waitressing jobs and real estate, Brittany was able to invest in her business early on and achieve legitimacy and an increase in ROI ten-fold.  Pick It Apart: [:55] Brittany explains why curating the business side is as important as curating the designs. [11:34] LuAnn explains why she thinks design professionals shy away from investing in their business in the beginning. [16:38] Brittany shares what she experienced regarding external support for her investment decisions, both positive and negative. [21:08] Brittany shares her five-year plan, which includes staging. [30:44] Brittany explains House of One. [34:51] Shares her “come to Jesus” moments. LuAnn Nigara and Brittany Farinas's Ah-Ha Moments “Being good at owning a business is just as important as being good at the designing,” - Brittany Farinas “We can all eventually reach success, but the differentiator is believing in ourselves and that we can do it as soon as possible,” - LuAnn Nigara More About Brittany Farinas  House of One is a multifaceted Miami based interior design firm, specializing in curated luxury residential and commercial projects. By prioritizing creativity and an exceptional client experience, CEO and Creative Director  Brittany Farinas is  known for  guaranteeing that every client experiences The Art of Living With Style.  With their promise to deliver a distinct style of seamless luxury living, HO1 creates fluid interiors through elaborate spatial planning and FF&E selection. Making it their mission to design spaces that tell a story and exceed the expectations of their clients through high quality 3D visualization,  HO1 strives to create stunning, experiential properties while encouraging their clients to become creative collaborators.  At House of One, no design is ever the same. Brittany and her team are able to showcase this through custom furniture design, which is what the firm is most known for. Having designed some of the most notable interiors in South Florida and with works featured in AD Pro, Domino, Vogue Living, Wall Street Journal  and Haute Residence to name a few, House of One has carved and solidified their place as one of the fastest growing and most influential firms in the interior design sphere. Connect with Brittany Farinas Website Instagram Blog What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB: #55: Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching   506: Power Talk Friday: Natalie Norcross: A Design Partnership   AWDB #544: Power Talk Friday: Natalie Norcross: 5 Things To Do To Get PR   AWDB #741: Leia Ward: Getting Started with Luxury Staging   AWDB: #849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design Other Resources Mentioned: RESACON Vegas   Watch Kae Whitaker's Amazing Shows
2/6/20241 hour, 28 seconds
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953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography

Today With Raj Banyopadhyay: Today on A Well-Designed Business, I am joined by trained sex and relationship coach turned personal brand photographer Raj Banyopadhyay, of Series A Photography. We are discussing what personal branding means to him, how similar his process is to yours as an interior designer, and how he helps his clients uncover and embody their stories with powerful photos that help them connect with their audience. Pick It Apart: [8:06] Raj explains his mission as a photographer. [11:06] Raj and LuAnn discuss the nuances of branding and having a personal brand, and how it relates to interior design. [25:28] Raj and LuAnn discuss the importance of creating the moodboard for the photography session and why she got stumped with this step. [34:57] LuAnn explains why the tiger is her spirit animal. [42:46] Raj walks through what is going on behind the scenes during his photo shoots, how being a sex and relationship coach informs his photography, and the importance of attunement. [52:57] LuAnn and Raj discuss shame and how it effects both personal and professional relationships. [1:01:01] Raj his thoughts on influence and inclusivity in the historical context of photography and how that still impacts our thoughts today. LuAnn Nigara and Raj Banyopadhyay's Ah-Ha Moments “My goal as a photographer is, of course, to get beautiful pictures. But more importantly, is for you to feel safe in expressing yourself fully on camera…I love seeing the transformation that comes out in front of the camera and the transformation that they take out into the world of seeing themselves better, loving themselves better.” - Raj Bandyopadhyay “I see personal brand, as the relationship that you've created with your audience.” -  Raj Bandyopadhyay “It's a difference between capturing a beautiful photograph of you, and actually capturing you. And it's a difference between creating a beautiful room that could be anywhere or creating a room that's for that specific client.” - LuAnn Nigara “The stuff that comes up for us in front of the camera is exactly the stuff that comes up for us in the bedroom.” - Raj Bandyopadhyay More About Raj Banyopadhyay  In 2016, Raj was a Data Scientist at a hot Silicon Valley startup; with a comfortable 6-figure salary, status that came from success in a sexy field, and only a mild sense of mid-life dissatisfaction.  Then his partner, his then-wife of 8 years, came out as transgender.  Seeing his partner find joy in his true self forced Raj to ask the question, “What do I need to change in my life to feel true to myself?”  That journey led him to training as a sex and relationship coach, pursuing his creative passion, and eventually, finding a fulfilling life as an artist and photographer in NYC.  Today, as a personal branding photographer, he helps coaches, speakers and entrepreneurs convey their full, multifaceted, vibrant stories on camera.  He's passionate about helping people feel safe to express themselves fully as human beings and to build a deep, genuine, lasting connection with their audience. Connect with Raj Banyopadhyay Website Instagram  LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #26: Kae Whitaker- Branding Your Business- Finally I Understand It!   AWDB #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!   AWDB #516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand   AWDB #563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography   AWDB #752: Power Talk Friday: Kelsey Kurtis: Connection-Based Branding For Success   AWDB #759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
2/2/20241 hour, 17 minutes, 24 seconds
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952: Jennifer Ma: The Path isn’t Always Straight and That’s OK

Today With Jennifer Ma: Today, on A Well-Designed Business, I am joined by Jennifer Ma of Dwell & Oak Interior Design Studio. Before she became an interior designer, Jennifer was a competitive swimmer, a chef, and a nursing student. She also worked in luxury beauty marketing and owned a kickboxing franchise. Jennifer put her heart and soul into each venture, and took away valuable experiences that have helped her business thrive. She believes that with determination, you can pivot your career toward the lifestyle you've always envisioned. Listen now to hear her inspiring story. Pick It Apart: [1:46] Jennifer talks about her winding path from competitive swimming to culinary school and nursing school, along with the lessons each venture brought her. [8:21] As Jennifer discusses what she makes time for in her business during downtime, LuAnn asks if she allows time for self-care. [15:35] Jennifer shares an emotional story of learning resilience. [21:39] Jennifer explains how the Good Guy Clause helped when she closed her fitness business. [27:03] LuAnn and Jennifer discuss going viral on Instagram, and Jennifer shares her best advice for getting more engagement. [42:04] Jennifer recounts how she learned the importance of client experience from her kickboxing business. LuAnn Nigara and Jennifer Ma's Ah-Ha Moments  “If I really, really don’t feel it in my heart and in my gut, that it’s okay to quit something after you’ve tried and put everything into it.” – Jennifer Ma   “What you put out there is what you're going to receive back.” – Jennifer Ma   “The fact that you can pull a very tangible life lesson out of each is, I think, the only way we get through things like this. It's the only way we get up in the morning and are willing to face the next possibly difficult thing that we have no idea that’s coming at us.” – LuAnn Nigara “You have to show up for yourself, and you can do it. There is no straight path to your fulfilling career.” – Jennifer Ma “The difference between success by intention and success by accident or success eluding us is that review—that consistent, constant review…each time you’re going through a phase of life.” – LuAnn Nigara More About Jennifer Ma  After moving into a brand new build home in San Diego, Jennifer started an Instagram account to document her love for customizing and decorating her home. Jennifer's goal was simple: Create a space that was inspired, beautiful, & that her family loved to be in. As Jennifer's online readership grew, so did her requests for interior design projects. Soon, she was being asked to design spaces--and entire homes--by online fans & followers from across the country. With that, Dwell & Oak was born; a full-scale design company grounded in Jen's firm belief that a home must be both beautiful and comfortable. In the years prior to launching her design company, Jennifer had already built and owned a thriving kickboxing franchise business from the ground up after being 12 years in luxury beauty marketing in NYC. Her success came from her commitment to excellence and appreciation for the client experience. This same talent, attention to detail, and entrepreneurial "can do" attitude has all helped her interior design business grow. Today, Jennifer remains committed to creating beautiful spaces that celebrate family, foster togetherness & connection, and are designed for everyday living. Connect with Jennifer Ma Website Instagram  Pinterest What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #006: Identifying Your Transferable Skills with Erika Ward AWDB #203: Darla Powell – How to Launch an Interior Design Firm AWDB #291: Cheryl Luckett – From Side Hustle to Full Time Interior Design AWDB #433: Nate Berkus: Introducing His Collection with Kravet AWDB #463: Sara Lynn Brennan: Package Your Design Services for Profit and Clarity AWDB #786: Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed   AWDB #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate   AWDB #677: Megan Molten: To Succeed, Focus on Your Why   AWDB #455: Megan Molten: Planning Creates Success in Your Interior Design Business
1/30/20241 hour, 1 minute, 58 seconds
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951: Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects

Today With Fernando Duque, Kelly O’Neil and Camia Brown: Today on A Well-Designed Business we are back with another Duke Renders-sponsored show. We are hearing from two more interior designers who absolutely love working with Duke Renders; Kelly O’Neil, founder of Kelly O’Neil Design and Camia Brown, founder of Camia Brown Interiors. As soon as Kelly and Camia started using Duke Renders in their projects, they never looked back. They now use them for all of their projects. They are sharing all of the benefits 3D renderings have for their businesses and why they recommend d Duke Renders to everyone. Pick It Apart   [3:54] Camia and Kelly share why they use renderings for all of their projects. [11:01] Camia explains how having a rendering facilitates the process. [16:56] Fernando shares how he has even used renderings for his own visuals. [25:10] Camia shares a specific instance where a client was not budging on a design preference and how the rendering convinced him it didn’t look right. [26:05] Kelly and Camia share the process of working with Duke Renders. [34:12] Last thoughts and benefits to using Duke Renders in your design projects. LuAnn Nigara, Fernando Duque, Kelly O’Neil and Camia Brown's Ah-Ha Moments “Using Duke Renders for your design projects uplevels your business. It’s the next phase in technology,” - LuAnn Nigara “When you have these high-quality renders from Duke Renders, there is this instantaneous trust because the clients can see that you saw their vision and customized it to them.” - Kelly O’Neil “We listen to feedback from designers to make our process as structured as possible so they always know what to expect throughout their process,” Fernando Duque More About Fernando Duque   Born in Venezuela, MBA Babson College. Serial Entrepreneur, founded more than 5 companies. I co founded Duke Renders with my brother Enrique in March 2020 in the middle of COVID 19, since then it has been a skyrocket growth with more than 100 team members today and no outside investment. We are a 3D Render studio based in beautiful Tulum, Mexico. We specialize in Interior Design and Architectural photorealistic imaging. We serve busy Interior Designers with 100% Accurate Photo-Realistic 3D Renderings of their Creative Designs. We make You and Your Clients feel Proud, Confident and Empowered at Every Single Step of the Design Process. I live in Tulum with my wife Mina, our newborn daughter Penelope and our doggy Lulu. Fun Facts: 1. I love going to the beach at 5am and do it every day! 2. Traveled the world backpacking for 2.5 years 3. Loves cooking Moroccan Food for his Moroccan Wife Connect with Fernando Duque Website Instagram Facebook LinkedIn Houzz A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Duke Renders.  Other Shows Mentioned: AWDB #723: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business AWDB #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan AWDB #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects Other Shows Mentioned: Join us for The Power Talk Friday Tour Duke Renders - Book Call
1/26/202450 minutes, 19 seconds
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950: Overheard: Insights on Hiring Exceptional People

Today With Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan:  Today on A Well Designed Business, I am so happy to have our roundtable discussion with four amazing #smartladys. Leadership consultants Eileen Hahn and Jennifer Tokatyan, and award-winning designers Traci Connell and Anastasia Harrison.  Both Traci and Anastasia worked with Eileen and Jennifer to improve and solidify their hiring process and it resulted in clear and successful results. They are here to share their hiring experiences, how they worked together, and offer actionable tips that you do not want to miss. Pick It Apart: [11:44] Anastasia explains her situation with knowing she has the wrong team members and what she did about it. [15:15] Eileen walks us through what to do after learning the roles we need to fill and realizing the people in them don’t belong in those roles. [19:37] Traci shares her experience with hiring designers and when she decided to reach out to Eileen and Jennifer for help. [26:44] Jennifer shares her experience working with Traci and the pain points she had to face with the previous use of recruitment companies. [34:54] Anastasia shares actionable steps for those having issues with hiring and team management. [44:18] Jennifer talks about determining the accurate fit for the role you are hiring. [47:48] Eileen provides some tools for the hiring process. LuAnn Nigara and Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan's Ah-Ha Moments “Eileen let me know that I had to take hold of and understand the positions I needed to fill before hiring the people to fill them. At that point, I had people in seats, but they weren’t necessarily sitting in the right ones,” - Anastasia Harrison “Everybody wants to be happy in a job that they are good at. Employers want their employees to be happy in a job that they are good at, but many times they are in the wrong place,” - Eileen Hahn “You’re not just interviewing the candidate, they are interviewing you,” - Anastasia Harrison “It is an honor to be able to hire someone to contribute to your business,” - Jennifer Tokatyan.  More About Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan   Anastasia Harrison: Anastasia Harrison is a rarity in the design world – she is a trained architect and an award-winning designer. Her enthusiasm for both can be seen from concept to installation, and this energy fills each of her projects. As Owner and Principal Architect at AHD&Co, Anastasia leads a creative team best known for unconventional thinking and expertise, thus providing effortless designs. She started her career working on large infrastructure projects in the NYC metro area and worked at the original World Trade Center for nearly a decade. She then moved to Europe to do design work for brands such as Donna Karen, Giorgio Armani, Gucci, and Prada.  Once back in the US, her career focused on luxury residential and hospitality design, as Director of Sustainability in NYC for Gensler. Anastasia became a leader in sustainable design and offered a new standard for mindful living with speaking engagements across the nation. In 2012, Anastasia shifted her career highlights and began working with high-profile clients on major architectural endeavors, designing legacy properties through her firm, AHD&Co. Her body of work now encompasses historic preservations, large-scale estate renovations, and new construction forever homes. Many of her clients return to her firm to seek her expertise when they secure an additional private residence or vacation home, building life-long relationships. Anastasia lives in New Jersey with her husband and two Puggles and has three young adult daughters. One of her daughters has a rare connective tissue disorder, which led her to establish a charity for children in medical crisis, the New Jersey chapter of Savvy Giving By Design. Anastasia believes there is a greater purpose to what she does in her career.  Time and again, she has found that architecture and design can do more than just create beautiful spaces – beautiful design can bring great joy and great respite into the home. Traci Connell: Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture. With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes. Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board. Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more. Eileen Hahn: Eileen Hahn is a leadership consultant who works with firms like Anheuser-Busch, Ericson Worldwide, General Motors, Legoland, San Diego Padres, and interior design firms, as well as smaller entrepreneurial firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, and generate financial results. Eileen’s work has improved productivity, profitability, and employee work passion. It has also brought the employees joy, peace, purpose, and prosperity. Jennifer Tokatyan: Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across mul5ple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more. Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several ac5ve interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022 Connect with Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan Anastasia Harrison’s Website Traci Connell’s Website Eileen Hahn’s Website Jennifer Tokatyan’s Website What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #525: Traci Connell: Take Your Business from Setback to Success #554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss Other Resources Mentioned: AHD Trade   The Job You Were Born For: 7 Steps to Align Your Work with Your Life Mission - Eileen Hahn
1/23/20241 hour, 9 minutes, 50 seconds
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949: Power Talk Friday: Jessica Lackey: Clarity on Your Next Level and on the Path to Get There

Today With Jessica Lackey: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with Jessica Lackey of Jessica Lackey Consulting. Her extensive experience in consulting and Fortune 500 operations leadership helps her guide businesses to grow without sacrificing the well-being of their clients, teams, and community. Listen in to learn what reaching the next level means to you and how to get there. Pick It Apart: [4:07] Jessica defines the starting point with her clients when they express that they want to reach “the next level." [11:16] The first thing to remove yourself from when you want to scale. [18:55] What to do once you have determined your goal. [23:02] Strategies to determine the first “bottleneck” if you’re trying to scale on your own with no help from a consultant like Jessica. [26:39] Jessica offers advice for when your clients are repeatedly clueless about what your pricing is and expect much less. [36:06] Understanding what “leveling up” means to you.  LuAnn Nigara and Jessica Lackey's Ah-Ha Moments “If you reach the next level where you have to rainmake to support that pipeline, are you designing anymore? If not, are you OK with that? People don’t expect the fact that their roles may completely shift,” - LuAnn Nigara. “When you think about scaling your business, you need to think about how far you want to remove yourself from the business. So, the first step is to remove yourself from the backend stuff that isn’t your zone of genius,” - Jessica Lackey. More About Jessica Lackey Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica Lackey Website Instagram LinkedIn  Twitter What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #349: Power Talk Friday: Peter Lang: The Designer CPA AWDB #827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers AWDB #873: Power Talk Friday: Peter Lang: Design a Better Bottom Line With The Designer CPA AWDB #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook
1/19/202450 minutes, 7 seconds
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948: The Power Talk Friday Tour: An Unforgettable Day of Insights and Inspiration

Today With LuAnn Nigara: Today on A Well-Designed Business, LuAnn announces the return of the Power Talk Friday Tour! She makes some other announcements regarding LuAnn Live, and mentiones some of the dates for the PTF Tour: Dallas on Apr 5, 2024, NJ on Jun 7, 2024, Las Vegas on Aug 2, 2024 and finally, High Point on Oct 25, 2024. What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
1/16/202414 minutes, 47 seconds
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947: Jessica Duce, Jane Dagmi and Ericka Saurit: Learn About the Profitable Niche of Vacation Rental Design at the 2024 VRD Summit

Today With Jessica Duce, Jane Dagmi and Ericka Saurit: Today on A Well-Designed Business I am joined by Ericka Saurit, Jessica Duce, and Jane Dagmi, the masterminds behind the Vacation Rental Design Summit, happening this spring at High Point Market. According to my guests today, Vacation Rental Design is much more than beautiful spaces—it’s a scroll-stopping, memory-making, profit-building business model. And they want to teach you all about it.  We’re discussing what Vacation Rental Design is (and isn’t), what kind of designer it’s best suited for, along with the content and what to expect at this year’s summit, because the more educated and better prepared you are as a designer in this niche, the more value you’ll bring to vacation rental owners and property managers, who will want to use your services again and again. Pick It Apart [2:25] Jessica defines what Vacation Rental Design is (and isn’t). [7:17] Ericka, Jessica, and Jane all share how serendipitous it has been finding one another and creating together. [11:29] LuAnn asks what type of designer Vacation Rental Design suits best. [15:10] Ericka speaks to some of the topics they cover and educate on at the Vacation Rental Design Summit, including marketing and branding. [20:28] The guests explain what the upcoming Vacation Rental Design Summit is and the topics covered there. [31:30] Jane covers the structure and schedule of the upcoming summit at High Point’s Spring Market. [33:16] Jessica explains how this category of design has different needs from brands and vendors versus standard designers. LuAnn Nigara and Jessica Duce, Jane Dagmi and Ericka Saurit's Ah-Ha Moments  “Vacation rental design is not staging, it's not residential design, it is unique…It has a lot of layers. But it also has, in my opinion, some of the greatest rewards for a designer for creativity.” – Jessica Duce   “Any one person can be inspired to “take an action” at any moment in time. But it's the taking of the action that is the key, right? Not just hearing and feeling the inspiration—you've got to move. And you have to move through fear often.” – LuAnn Nigara   “The more educated and the more prepared [vacation rental designers] are, the better of value they can sell, the more they can sell design as a sales tool [for the vacation rental owner].” – Ericka Saurit “Designers are real arbiters of taste. They curate lifestyles for their clients. They can curate vacations. Their expertise goes beyond picking the furniture…[to] create more income that way. They are really curating that person's entire experience. That's a big responsibility and one to really accept and embrace if you're up for it.” – Jane Dagmi More About Ericka Saurit In 2020, after a 20 year global career in interior design and marketing, Ericka Saurit founded Saurit Creative with a mission to support and elevate brands across the entire home industry. Ericka believes that the more clients and customers who understand the value of working with a designer, the better world we’ll create for everyone. Ericka began her career as an interior designer, working with ESI (now NBBJ) in New York and Ralph Appelbaum Associates in Beijing for numerous cultural and hospitality clients throughout Asia, the United States, and Europe, and transitioned to a career in marketing for home brands in 2012. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble in addition to working with top home and lifestyle brands around the world. Ericka is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling at conferences in the US and abroad. A southerner at heart and traveler by trade, she maintains residence in both North Carolina and the south of France. Connect with Ericka Saurit Website Instagram  Facebook  Pinterest  Download your free brand audit Book a call with Erika What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #351: Power Talk Friday: Jane Dagmi: Editor in Chief of Designers Today   AWDB #368: Jessica Duce: VRBO Interior Design   AWDB #437: High Point Market: Plan a Successful Trip   AWDB #606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business   AWDB #770: Tiffany Cassidy: Niching into Vacation Home Design   AWDB #868: Jill Cole: Sustaining a Prosperous Hospitality Design Firm in an Ever-Changing World   AWDB #894: Jessica Duce: The Vacation Rental Design Summit at High Point Market Other Shows Mentioned:  VRD Summit - HPXD - High Point x Design
1/12/202451 minutes, 27 seconds
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946: Morgan Molitor: Running Your Interior Design Business When You Have Other Business Ventures

Today With Morgan Molitor: Welcome to a Well-Designed Business. Hi, welcome to a Well Designed Business. My guest today, Morgan Molitor, was introduced to me by Brad Leavitt, a friend of the show and Power Talk Friday expert. Morgan and Brad, along with Nick Shiffer, founded the Contractor Coalition Summit, a conference for the construction industry. Morgan is also the co-founder of construction2style, a full-service design-build firm, alongside her husband Jamie. And, as if that wasn’t enough to keep her busy, Morgan also runs a media company for designers and construction firms, and a separate nonprofit, along with creating online education workshops. Oh, and did I mention she has three young kids?  If that sounds essentially impossible to you, you aren’t alone. Today, Morgan breaks down how she manages to keep everything running smoothly and all the lessons she has learned along the way. Pick It Apart [1:04] Morgan breaks down all of the facets of her businesses and how they came to be. [9:35] Morgan and LuAnn discuss the visionary vs. the implementer and how Morgan turns her ideas into reality. [16:20] Morgan shares her processes and the way she prioritizes tasks. [24:18] Morgan and LuAnn talk about work-life balance and maintaining connection when your spouse is your co-worker. [33:56] Morgan talks about the Contractor Coalition Summit and what attendees can expect. LuAnn Nigara and Morgan Molitor's Ah-Ha Moments “You have to take one thing at a time and be present in the moment. Okay, I'm in business mode. I'm in mom mode. And you know, being a business owner and entrepreneur, clients can rock you, family can rock you. All these things that we deal with every day in our personal lives can rock you.” -Morgan “You can have the ideas, you can see the vision, you can see where it's gonna go. But we need the person who says step one is this step two, is this step three is this. The visionary dreamer will be impacting the steps all along the way. But it's tough to get it done without the people who are getting it done.” -LuAnn More About Morgan Molitor Morgan is the other half and co-founder of construction2style, alongside her husband Jamie. Wife, mom of 3, content creator, marketing strategist, stylist and designer. For over 10 years, they've been tearing houses apart and creating new dream spaces not only for their clients but for themselves. Starting c2s from the ground up as a DIY blog and have since evolved into a full- service design + build and small media company. They document it all from the construction side, to how to build a website, developing multiple streams of revenue, to how to build your brand while ensuring profitability, marketing courses, in person workshops, and more. They also run a nonprofit called resilience2reform, giving those a voice who have reformed their lives and deserve a second chance. As well as is a partner in Contractor Coalition Summit, a four day in person national workshop geared towards Contractors for those looking to elevate their brand. MN based but nationwide, Morgan graduated from college in Long Beach, CA with a fashion merchandising and marketing degree, she has now taken that creativity and knowledge to use within their multiple businesses, clients homes and websites. Morgan oversees all content creation, manages the brand partnerships, is the writing guru, and overall creative director. She also heads up their online education courses and in- person marketing conferences. You can always find an infectious smile on Morgan’s face and hear her contagious laugh. She’s a forward thinker, risk taker, and nothing makes her happier than when she gets to play a small part in making people's dreams and lives thrive. Connect with Morgan Molitor Website Instagram Facebook X Houzz Pinterest YouTube LinkedIn Email What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process   #560: Brad Leavitt, AFT Construction: The Design Book   #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders   #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process   #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
1/9/202453 minutes, 35 seconds
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945: Power Talk Friday: Courtney Pisarik: Why Consider Hiring a PR Representative as an Interior Designer?

Today With Courtney Pisarik: If you've ever contemplated hiring a PR representative, this episode is a must-listen! On this Power Talk Friday we’re joined by a friend of mine, Courtney Pisarik. If you have ever used a PR or had contact with one, then Courtney’s name might ring a bell, as she co-founded Ink PR Group following her successful starting career in the world of celebrity and entertainment PR, where she worked with A-list Hollywood talents and organizations. Her ability to help individuals and brands reach major milestones is deeply rooted in her industry relationships and ability to positively influence any situation. Today she’ll be joining me to talk about what are those things you need to consider if you’re looking to hire a PR rep, starting with the most important question, the “why” of it. LuAnn Nigara and Courtney Pisarik's Ah-Ha Moments “You should not worry about the competition, you should appreciate the expertise.” - Courtney Pisarik More About Courtney Pisarik Courtney Pisarik co-founded Ink PR Group following her successful starting career in the world of celebrity and entertainment PR, where she worked with A-list Hollywood talents and organizations. Today, she’s taken her red carpet experience to the world of design, where she continuously helps launch some of the industry’s biggest stars including Bobby Berk, costar of Netflix’s Queer Eye, and Breegan Jane, HGTV host. Courtney’s ability to help individuals and brands reach major milestones is deeply rooted in her industry relationships and ability to positively influence any situation. She approaches each client with a combination of enthusiasm, curiosity, and intelligence that results in award-winning and influential campaigns. At the end of the day, her hands-on approach and ability to craft powerful brand narratives is what ultimately drives these superior results. Her expertise lies within a diverse group of services including media relations, brand development, and the ability to foster meaningful connections. With a focus on interior designers, architects, and brands in the home and lifestyle space, Ink PR Group’s reach is expansive and ever-evolving. Connect with Courtney Pisarik Website Facebook X Instagram LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 369 Power Talk Friday: Stephen Karlisch: Professional Tips for Getting More Out of Your Interior Design Photoshoots AWDB 630: Power Talk Friday: Jessica Delaney: Networking and Press for Photographers and Interior Designers AWDB 563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography AWDB 444: Power Talk Friday: Sarah Winchester: Talking About Copyright and Usage with an Interiors Photographer AWDB 97: Linda Holt- From Professional Photographer to Interior Designer and Accomplished Blogger AWDB 343: Power Talk Friday: Raquel Langworthy: Partnering with Your Interiors Photographer AWDB 51: Power Talk Friday with David D. Livingston-Professional Interior Photographer AWDB 623: Power Talk Friday: Charlotte Safavi & Robert Radifera: The Art of Making, Not Taking, a Photo AWDB 138: Power Talk Friday – Charlotte Safavi- Why Even An Interior Designer Can Benefit From a Professional Stylist On The Photo Shoot Other Resources Mentioned: The Designer Within - John McClain’s book   Processes & Systems Collection
1/5/20241 hour, 11 minutes, 8 seconds
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944: Susan Lizan-Immerman: Lessons from a Seasoned Interior Design Veteran

Today With Susan Lizan-Immerman: Welcome to a Well-Designed Business. Today, I am joined by Susan Lizan-Immerman, founder and CEO of MDesign Home Decor, 25+ year veteran businesswoman, and all-around #smartlady.  Susan started her business journey in the garment industry when it was very much a man’s world—but she didn’t let that stop her. Through valuable relationships and connections, as well as a real CEO mindset, that we should all aspire to, Susan grew multiple thriving businesses and created a longstanding career.  I am so excited to share with you my guest today, Susan Lizan-Immerman. Susan is a true seasoned veteran businesswoman.  Today, she’s sharing how she did it, and how you can cultivate that CEO mindset and create a successful interior design business. Pick It Apart [5:16] Susan shares her journey and how she learned that connections and networking are everything. [11:42] LuAnn and Susan discuss the importance of joining organizations and building communities, no matter what level. [15:35] Susan talks about the importance of mentorship, both as a mentor and a mentee. [19:52] Susan breaks down her latest venture, MDesign, and how it can benefit interior designers. [36:10] Susan talks about what it takes to be an effective CEO. LuAnn Nigara and Susan Lizan-Immerman's Ah-Ha Moments “It took telling myself, how do I feel comfortable being uncomfortable? As soon as I start feeling uncomfortable, I have to submerge myself in that in order to feel comfortable.” -Susan “You have to be prepared to get lucky. You're constantly preparing, you're doing all of the right things. You're making all of the best decisions you can each moment that you can, and then all of a sudden, something happens.” -LuAnn More About Susan Lizan-Immerman  Conceiving, developing and executing the strategies and initiatives that drive revenue, growth, competitive market positioning, profits and shareholder value is what I do best. Throughout my career in senior executive and entrepreneurial roles with leaders in the apparel and home industry, I've earned a track record of success in achieving exceptional rather than expected results. I'm recognized as one who possesses the experience, capabilities and judgment for taking a business to its next level of success or resolving the deficiencies that impede its ability to grow. My management style can be described as "hands on" and decisive yet flexible. I value and reward creative thinking, initiative, teamwork, commitment and performance. Connect with Susan Lizan-Immerman Website Instagram  Facebook  Pinterest  YouTube TikTok LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned:  #831 Nate Berkus: The Importance of Creating An Exceptional Client Experience
1/2/202458 minutes, 2 seconds
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943: Power Talk Friday: The Top Ten Listened to Episodes of 2023!

Today With LuAnn Nigara: Join me on the last show of 2023 to do a quick recap of the best episodes we had this year! From inspiring events like LuAnn Live 2023 to the launch of our docuseries, "The Making of A Well-Designed Business," it has been a journey of growth and connection. 2023 brought valuable lessons, including the importance of self-care. Stay tuned as we recap the top 10 most listened episodes of the year! What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 840: Jean Stoffer: Work in Harmony Through Every Season of Life 842: Joshua Smith: Sell the Experiences, Not the Commodity 847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success 844: John McClain: Turn Failure into Success 841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers 848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client 849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design 846: Kellie Burke: If You’re Not Failing, You’re Not Risking 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating TIE 179. Nancy Ganzekaufer: The Stories We Tell Ourselves: Navigating Conflicting Messages About Money 181: Sandra Funk: A Million Dollar Mindset for Setting Boundaries and Standing in Your Space 177: Katie McDonald: Gaining a Competitive Edge Through Self-Care 180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness 196: Rachael Bozsik-Johanson: The Luxury Shift: Align Your Desires and Elevate Your Brand to the Top 3% of Your Niche 182: Amber de la Garza: The Power of Prioritization: Reimagining Productivity and Embracing Balance 183: Claire Jefford: Content is Queen: Leverage Video Content That is True To You 178: Eileen Hahn: Unlocking Your Joy: Strategies for Personal and Professional Fulfillment WTFP  161: Lynn Eastergard: Qualify Your Clients By Charging Consultation and Retainer Fees 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You 134: Deb Barrett: Why Textiles Matter 122: Jill Ballew: Her System for Chasing Post Installation Issues 137: Richard Bernath: Networking for a More Profitable Window Treatment Business 169: Lori Ann Jones: Broke to Stoked! Building a Profitable Window Treatment Business, the Lean Way 164: Julie Wood: Let Passion and Enthusiasm Be Your Guide Other Resources Mentioned: The “3 Fives” Routine: 15- Minutes A Day To Uplevel Your Whole Life by Joshua Smith   Interior Design Standard   Profit Insiders Academy with Nancy Ganzekaufer   The Designer Within Book by John McClain
12/29/202319 minutes, 17 seconds
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942: Delyse Berry: The Execution of the Design Project is as Important as the Design Result

Today With Delyse Berry: Today, I am joined by Delyse Berry, owner of Upstate Down, an interior design studio and real estate brokerage, with also a home decor store. Delyse uses a process built around a holistic approach which entails a clear formula for clients to understand what they do, their vision , and the best execution process. This framework delivers an incredible experience for clients, a streamline process for them, and has grown their business faster and more effortlessly. Listen in to get the details! Pick It Apart [3:07] How Delyse shares the process with clients without overwhelming them. [10:30] Trusting yourself so others can trust you. [12:36]  Delyse breaks down what is on the spreadsheet that clients see, and the spreadsheet that only she and her team see. [17:00] Backing up all of your documents. [24:03] How Delyse built momentum in her business in such a short period of time. [:55] Since they charge hourly, Delyse shares how they track the hours and how they invoice. LuAnn Nigara and Delyse Berry's Ah-Ha Moments  “The execution process is as important as the end result.” - Delyse Berry  “I think the industry needs to look at the way in which it is executed. If a client isn’t happy about something, we need to look at how we contribute and deliver the news to them.” - Delyse Berry “Laying out as much up front as you can during your initial conversation with a client is very important.” - Delyse Berry “A beautiful outcome can’t come from a crappy process.” - LuAnn Nigara More About Delyse Berry CEO & Principal Broker. Rhinebeck resident by way of New Jersey and Brooklyn. Interior Designer and Principal Broker with 10+ years experience in high end Real Estate in the Hudson Valley. Holiday enthusiast, treasure collector, and proud mama. Is secretly re-designing every room she enters. Connect with Delyse Berry Website Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?   AWDB #930: April Gandy: The Key to Managing a Successful Renovation Project   AWDB #936: Heather Vitti Pruett: Resilience and Relationships: Keys to Success in Her Interior Design Business
12/26/202348 minutes, 52 seconds
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941: Power Talk Friday: Erin Moore: A Personal Approach to Sales in the Design Industry

Today With Erin Moore: Today on A Well-Designed Business I am joined by Erin Moore. After more than a decade of experience as a sales leader in the often male-dominated tech, Erin developed a female-focused approach that she wasn't finding in traditional sales books. Now, she passionately teaches women how to sell in an authentic and personal way through her business, A Sales Conversation. Erin is here with actionable steps on how we can open our minds, expand our skill sets, and practice the art of effective selling by navigating through the three modes of selling: transactional, neutral, and emotive. Pick It Apart [1:38] LuAnn asks Erin about her philosophy on sales. [10:42] Erin talks about the importance of being able to pivot between sales modes based on the conversation. [15:18] Erin defines relational, transactional, and neutral as sales mode terms.  [20:51] LuAnn and Erin discuss how to move forward with this mindset and the importance of being in community with others and taking care of ourselves. [28:48] Erin speaks to the importance of building skills, getting coached, and practicing. [37:23] Erin shares how knowing and owning your strengths is directly related to your pricing and value. [42:17] LuAnn and Erin discuss the practice of deregulating the nervous system. LuAnn Nigara and Erin Moore's Ah-Ha Moments  “Don't lose that person that's compassionate and passionate and wants to help and so please, but just expand and then open your mind that there are skill sets that you can learn and one of them is sales. So you can still be you, but you actually have skills.” – LuAnn Nigara   “I want to let every woman know your whole self is also clear, direct, firm sets boundaries, says no.” – Erin Moore   “The difference between somebody who's skilled and somebody who isn't skilled in relationship to sales is you know how to pivot in and out of those three things of transaction of neutral, and emotive.” – Erin Moore   “When we're inside the bottle, we can't see the label.” – Erin Moore   “It's not one size fits all, it's helping and trying to identify where our strengths are. And then, to [Erin’s] point, expanding to include the other skill sets.” – LuAnn Nigara   “Perfect practice makes great play.” – LuAnn Nigara More About Erin Moore Erin Moore has been a sales leader in the tech industry for over a decade. She has acted as a powerful force for the companies she has worked for such as Marquam and Centerspan, bringing a strategic mindset and technical skillset to directing their sales teams. While working in this male-dominated field, she began to develop a female-focused sales mindset approach that she wasn't finding in traditional sales books. Now, Erin is passionate about teaching women how to sell in an authentic and personal way. Company: A Sales Conversation. Connect with Erin Moore Website LinkedIn Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals   AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business   AWDB #913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth
12/22/20231 hour, 16 minutes, 43 seconds
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940: Christine Vroom: An Honest Conversation about Mental Health and the Interior Design Industry

Today With Christine Vroom: Today on A Well-Designed Business I am joined by Christine Vroom of Christine Vroom Interiors in Los Angeles, California. Christine spaces focus on enhancing mental health, along with physical and spiritual well-being, and that’s by design. Through her own mental health journey, Christine has learned how to better take care of herself, surrounded herself with a supportive team, and translated her own difficult times into compassion and understanding toward her clients.  Just as our systems and processes play a role in our business, so does our mental and physical health. Christine has put a lot of time, thought, and effort into finding the best ways to care for herself in order to show up better as a business owner. But it’s a journey. Today, she is sharing her story and some of the wisdom she has learned along the way. Pick It Apart [2:34] Christine and LuAnn discuss the importance of open, honest conversations about mental health, especially as it pertains to the interior design industry. [5:18] Christine expands on the pressure of perfectionism in this industry and shares her strategies on how to take care of ourselves and our mental health within those expectations. [10:10] Christine tells the story of her struggle to recover from an eating disorder—which is actually an anxiety disorder.  [19:06] LuAnn asks Christine what triggers her now and how she puts safeguards up to protect her mental health. [26:12] Christine speaks about evolving with her mental health and why she considers it a blessing in disguise. [39:21] Christine and LuAnn chat about how taking care of our own mental health can give us more compassion toward others and how that can especially serve us in our businesses. LuAnn Nigara and Christine Vroom's Ah-Ha Moments  “We do have to have that level of perfectionism [in the interior design industry]. But the question is, how do we take care of ourselves?” – Christine Vroom   “We're beyond that. We're beyond the ruminating. We're beyond the mental obsessions. We're beyond really caring if somebody thinks that you didn't do what you know you did. We gotta let it go.” – Christine Vroom   “I don't need to ride on your roller coaster.” – Christine Vroom   “When you're evolved, and you do know yourself well enough to know that you have anxiety or ‘fill in the blank’ then the tactic now is to actively protect your own psyche through that roller coaster ride.” – LuAnn Nigara   “If we picked out our best, best, best trait, it is also our Achilles heel.” – LuAnn Nigara More About Christine Vroom Christine Vroom Interiors is a full service interior and exterior design firm in Los Angeles, California, founded by senior designer Christine Vroom. Bringing together her love of timeless design with a fashion-forward attention to detail, Christine has made an impression on homeowners, developers, architects, and business owners alike. Guided by the philosophy of 'beauty meets function,' Christine creates liveable luxury through inviting, well designed spaces that directly enhance mental health, physical and spiritual well-being. Connect with Christine Vroom Website  Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business   AWDB #899: Power Talk Friday: Janine Aurichio: The Inside Job: 3 Keys to Calm, Clear, and Joyful Creativity TIE #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness
12/19/202355 minutes, 29 seconds
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939: Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home

Today With Amy Flurry: Join us on this episode as we welcome Amy Flurry back to the show. Amy operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.  In today’s episode she’ll be telling us all about Aloka Homes, a company that re energizes vintage quilts, made of layers of saris that were hand-stitched in India 60-80 years ago. Prepare to be inspired by the artistry and story behind these remarkable pieces!  More About Amy Flurry Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development. Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today’s living. Connect with Amy Flurry Aloka Home Website Get the books! Recipe For Press’ Instagram Aloka Home’s Instagram Post Press Kit What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 323 Amy Flurry: How to Pitch Press and Build Relationships   AWDB 108 Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm   AWDB 21 Stacy Garcia- A Thoughtful Conversation with a Design Visionary   AWDB 47 Gail Davis: Make Your Life Count   AWDB 100 Scott Kravet – Celebrating our 100th Episode!   AWDB 757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative
12/15/20231 hour, 7 minutes, 8 seconds
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938: Bessie Seeley: Growing a Thriving Interior Design Firm From the Kitchen Table

Today With Bessie Seeley: Welcome to a Well-Designed Business. Many designers start their businesses on the side, from home, or wherever we can squeeze in our work. And as they grow, most of them pivot to a studio as soon as possible. After all, that’s how you connect with clients and get taken seriously…right? But what if I told you that where you work from doesn’t matter nearly as much as you think it does. What if I told you that you could run a thriving business right from your kitchen table? I’ve seen several business owners do just that over the years, and my guest today, Bessie Seeley, founder of Kardinia Interior Design, is the same way. Bessie began her career at home, but even as she grew, even as she thrived, even as she hired, she remained working from her kitchen table for the first four years in her business. And as she grew her business, she did so very deliberately. She knew that she wanted to open a studio eventually. But she was strategic about the decisions she made on that path and what she prioritized first. Today, she’s sharing her insights into how she built her business with clarity and strategy. Pick It Apart [2:01] Bessie shares her story of how she started, and grew, her business from her kitchen table. [8:47] LuAnn and Bessie discuss the strategic side of growing your business and making decisions like opening a studio or leaving your job. [10:23] Bessie talks about her company culture and workplace flexibility. [24:15] Bessie and LuAnn unpack what goes into finding and building a team that functions as a well-oiled machine (without being micromanaged). LuAnn Nigara and Bessie Seeley's Ah-Ha Moments “There are so many capable designers out there, but it's not just about creating beautiful functional designs. That's a huge part of it. And that's why clients come to us—our general aesthetic that people are drawn to. But for me, it's really about that other thing, which is that I want every client to feel listened to and cared for.” -Bessie “That is the huge lesson of what you're talking about and how you have six women that sit around you, and everybody is just in concert together. Because you have identified what is the most important thing for you in the building of your team. And you don't deviate from it.” -LuAnn More About Bessie Seeley Bessie Seeley is the founder and Principal Designer at Kardinia Interior Design, a full service boutique interior design firm based in Winter Park, FL. Kardinia Interior Design's design style can be described as timeless, curated, and bespoke, and our aesthetic seeks to balance beauty with functionality. Our collective interest and passion for creating beautiful spaces, our streamlined design process, and the white glove service and experience we offer to each and every one of our clients makes Kardinia Interior Design the coveted and creative boutique design studio it has grown to be. Bessie launched this business alongside a corporate finance career in 2018, and today, Kardinia Interior Design is a team of 6 and designs homes nationwide. Bessie lives in Orlando with her husband Jason and son Harrison. Connect with Bessie Seeley Website Website Instagram  Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #786 Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed   #291 Cheryl Luckett – From Side Hustle to Full Time Interior Design
12/12/202356 minutes, 19 seconds
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937: Power Talk Friday: Sonja Capasso: Is it Failure or is it the Path to Success?

Today With Sonja Capasso: Welcome to A Well-Designed Business. Today we’re welcoming Sonja Capasso of Capasso & Co to the show. I met Sonja a few months ago and I couldn’t wait to finally sit down with her and learn more about her journey. More About Sonja Capasso My interior design passion started a long time ago! I have a memory of living in our little apartment in Lake Bled, Slovenia, where I shared a room with my older sister. I was an antsy child and got bored quickly - which led me to rearrange our tiny room numerous times. I am not sure how I managed to pull apart our bunk beds at that young age, move the shelves, closets, and desks - but I kept doing it and each time I found a new layout that suited me at that time. Those were my interior design beginnings, however, I didn’t pursue a career in design until I was 35 and decided to enroll to PBSC in Florida, where I earned an AS in Interior Design Technology where I graduated Summa Cum Laude in 2016. I worked for a local design firm from 2015 - 2017, and after graduating, I immediately opened my own design business and started working part time as a rendering and drafting professional. It soon became obvious to me that this is my true passion and calling, so I changed my specialty from an interior designer to a drafting and rendering artist. Over the course of my design career, I also flipped and remodeled multiple houses, designed commercial interiors, and gained great on the job and first hand knowledge and experience, which has helped me create better contract documents. During my years in school, I also obtained a Florida Realtor License and a Broker’s license (which I let pass since we moved out of state), and I also became accredited with LEED AP ID+C since I have a passion for all things organic, natural, and sustainable. After we moved from Florida to CT, I participated in a Designer of the year contest on HGTV, where I made it through the first cut. While I didn’t make it further, this was a huge accomplishment for me, and you can now find my interior design business listed on HGTV.com. While in school, I also submitted my student designs to our local South Florida ASID chapter, where I won the first prize two years in a row. Since I switched my specialty to drafting and renderings, I have worked with over 100 interior designers, most of which are repeat clients. I thoroughly enjoy my work and I am so happy to be able to have independence, be my own boss, and run my business from home. Connect with Sonja Capasso Website Instagram Facebook Pinterest What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 918 Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over   AWDB 784 Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design   AWDB 807 Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business   AWDB 485 Power Talk Friday: Claire Jefford: Rock the Consult   AWDB 325 Claire Jefford: Create Valuable Content to Sell Through Your Website   AWDB 237 Claire Jefford- How To Get More Clients With Video Content Other Resources Mentioned: Badass Habits by Jen Sincero
12/8/202351 minutes, 15 seconds
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936: Heather Vitti Pruett: Resilience and Relationships: Keys to Success in Her Interior Design Business

Today With Heather Vitti Pruett: My guest today is a great example of taking control and choosing her own path. Heather Vitti Pruett, owner of Vitti Interiors is here to share her successes of using connections to help her business, being recognized for heart-centered projects, and her experience taking a client to small claims court. No matter what is going on in life, we always have the option to choose a different path. Heather is an active member of the American Society of Interior Design (ASID). And we are also getting into all of the value of joining a professional organization. Pick It Apart [1:47] Heather shares her first experience taking a client to small claims court and how she won! [16:43] Heather shares her positive experience with the ASID chapter in San Diego. [25:58] Heather did a design remodel at her daughter’s school which was estimated to be 200K, and how she did it for 60K. [37:42] As a show listener, Heather shares lessons she has learned. [38:35] The thing that Heather continuously tells new students at ASID to do. [43:53] Referral benefits to joining organizations like ASID. LuAnn Nigara and Heather Vitti Pruett's Ah-Ha Moments “When you treat your interior design as a business instead of a hobby, that is when it will be a business.” - Heather Vitti Pruett “With networking, you never know who is going to refer you. I've gotten calls from out of the blue. Tell everyone what you do.” - Heather Vitti Pruett  “Join organizations like ASID, WCAA, and IDS not only for education but for referral opportunities.” - LuAnn Nigara “We all have the option to choose a different path.” - LuAnn Nigara More About Heather Vitti Pruett A passion for Interior Design was derived from a love of designing and hand crafting clothing at an early age. Heather developed a talent for working with texture, color, and textiles that translated into a style and unique eye for beautifying interior spaces. After moving cross-country from the East Coast, Heather advanced her passion by attending the Design Institute of San Diego, where she earned a Bachelor of Arts in Interior Design. Since earning her degree, Heather has worked on a myriad of projects ranging from high-end residential, commercial business, retail, senior living, and several types of military workspaces. In addition, she has been raising her spunky and exuberant daughter and plays drums in an all-female rock band. Heather is an active member in the American Society of Interior Design (ASID). An ever-ambitious working mom, she volunteers for city/beach cleanups and will assist troop leaders for events in her daughter's Girl Scout Troop. In the summer of 2022, she volunteered her time and skills to redesign her daughter's school library. See project details in the "Projects" tab and see the "Press" tab to read an Alumni Spotlight article on the library, published by her college, Design Institute of San Diego. Heather is also in the interview process of becoming a mentor with Big Brothers, Big Sisters of America. Connect with Heather Vitti Pruett Website Instagram  Facebook  LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development   AWDB #121: Charrisse Johnston- The National Chair of ASID & Principal / Interior Design Practice Leader at Steinberg   AWDB #742: Power Talk Friday: Renee Gurganus: Why You Should Join the WCAA   AWDB #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
12/5/20231 hour, 2 minutes, 41 seconds
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935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook

Today With Nancy Ganzekaufer: Today’s Power Talk Friday is sponsored by Nancy Ganzekaufer’s Profit Insiders Academy Group Coaching Program which kicks off in January 2024. Nancy joins us once again to discuss how designers can approach marketing the way Taylor Swift does. Let’s face it fan or not, she is a marketing genius. This #smartlady continues to upgrade the Profit Insiders Academy with new additions including The Key- the Designer’s Ultimate Pricing Tool and NancyGPT which gives you NEXT LEVEL search capabilities. Listen in to learn how to apply to The Profit Insiders Academy and have a chance to win an additional one-on-one with Lesley. Pick It Apart [6:35] Viewing your marketing strategy from the example of Taylor Swift. [10:57] How Taylor permeates each generation with her marketing. [18:27] How Taylor has a strong and active social media presence. [20:39] The importance and benefits of showcasing your collaborations. [29:46] Nancy explains how The Profit Insider’s Academy works and all of its benefits for designers. LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments “This year’s LuAnn Live was focused on health and wealth. This is hugely important to me. Marketing smartly is an important part of that, so you’re not running yourself ragged.” - Nancy Ganzekaufer “Share authentically and learn to apply stories. People can relate to and follow along with stories.” - Nancy Ganzekaufer Share stories where you have learned a significant lesson from a mistake, that will prevent your client from making the same one.” - LuAnn Nigara “When you showcase your fun, you won’t believe how many people will relate to it.” - Nancy Ganzekaufer More About Nancy Ganzekaufer Nancy Ganzekaufer is a highly sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top Coaches in New York in 2022! Nancy specializes in coaching interior designers on marketing & sales strategies and systems, teaching them how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority. In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in my book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a keynote sponsor at LuAnn Live, a frequent guest on this podcast, and one of my past Power Talk Friday experts. Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter and was an Executive IDS Board Member and the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York. Connect with Nancy Ganzekaufer Check out the Profit Insiders Academy Hop on my calendar for a Business Strategy Session! Maximize your profitability and never be underpaid again Protect yourself, your business, AND your client Other Shows Mentioned: AWDB #15 Nancy Ganzekaufer- Niche is Rich   AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer   AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients   AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula   AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement   AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers   AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind   AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her program Profit Insiders Academy.
12/1/202355 minutes
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934: Eddie Maestri: Analyzing Past Projects for Future Success

Today With Eddie Maestri: In today’s episode we’ll be touching on a topic I love, project autopsies. My guest today, Eddie Maestri, has also found these autopsies to help not only improve his overall business, but also the relationship with his team members. Eddie Maestri started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada.  Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel. More About Eddie Maestri Eddie Maestri, AIA, a native of New Orleans, Louisiana, started designing homes in Dallas in 2004 and officially founded Maestri Studio in 2008. Certified by the National Council of Architectural Registration Boards (NCARB), he is a registered architect in Texas, Louisiana, Oklahoma, Tennessee, and Nevada. Eddie holds a Bachelor of Environmental Design and a Master of Architecture from Texas A&M University in College Station, Texas, with a Health Systems & Design certificate. In addition, he spent a semester in Italy, focusing on architectural and urban studies and expanding his talents and love of freehand drawing, art, and interior design. Eddie delivers custom architecture and interiors tailored to his client’s style and needs. Each project influenced by the grand, yet approachable architecture of his hometown, the clean lines and patterns of mid-century design, and his exposure to far away places through his love of travel. Eddie guides the firm’s team throughout the process of every project while encouraging a collaborative design studio with independent and innovative thinking. Eddie’s work has been featured on several AIA and neighborhood home tours throughout the Dallas area and in numerous local and national publications such as DHome, Luxe Interiors + Design, Architectural Digest, The Wall Street Journal, and Domino. He prides himself on his passion for design, attention to detail, and building strong client relationships. Connect with Eddie Maestri Website Instagram Facebook Blog What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 604 - What Would Lu Do: The All Important, Project Autopsy   AWDB 101 - Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success Other Resources Mentioned: How the Industry Has Changed: Actionable Tips to Adapt, Grow, and Profit - Free Webinar! Eileen Hahn
11/28/20231 hour, 2 minutes, 32 seconds
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933: Power Talk Friday: Leslie Carothers: Is the Metaverse and AI the Future of Interior Design?

Today With Leslie Carothers: Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon? Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business in general, and our industry. Pick It Apart [2:30] Leslie unpacks all things metaverse and how they’re being used. [11:20] Leslie discusses how big brands are using metaverse activations. [46:54] Leslie and LuAnn talk about AI and its implications for designers. [0:09] Leslie discusses the ethical implications of AI. [10:05] Leslie shares a product design project she completed with AI assistance. LuAnn Nigara and Leslie Carothers' Ah-Ha Moments “There is nothing that will replace the soul that you bring to a project, there is nothing that will replace the execution ability that you bring to a project. There's nothing that will ever replace the problem-solving ability that you bring to a project. And there's nothing that will ever replace the therapeutic aspect, as many of you know, that you bring to a project for your clients. You are irreplaceable as designers. So you never have to worry about AI replacing, in my opinion, ever, your jobs.” -Leslie More About Leslie Carothers Named by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space.  Her innovations have included: implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division, and acting as co-principal in the world’s first virtual designer showhouse to include augmented reality. Other innovations include being the first agency to offer shoppable digital magazine creation on behalf of brands within the home furnishings and interior design industry and being the first to work with a major publisher, Meredith Corporation’s Better Homes and Garden Magazine, to bring together a group of influencers with a group of journalists, during the implementation of BHG’s first Stylemakers program.  Most recently, she is the founding advisory partner and an investor in the world’s first international search engine platform, Ethos Design Collective, that allows consumers to search for vetted luxury designers to hire.  Ms. Carothers was also an early user of Facebook Groups and now runs the popular Facebook Group, #DesignWealth, for interior designers who are interested in all aspects of designing passive income into their websites.  In her spare time, she is a long time volunteer board member of the Bienenstock Furniture Library and also writes a popular lifestyle blog, Design Happy Living, where brands like Thibaut have collaborated with her to reach new consumer/designer audiences. Connect with Leslie Carothers Website Instagram LinkedIn Facebook Blog What’s new with LuAnn Nigara Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
11/24/20231 hour, 20 minutes, 51 seconds
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932: What Would Lu Do: How To Turn Your Aha’s into Action

Today With LuAnn Nigara:  Welcome to A Well-Designed Business. In this episode, we'll talk about how to turn your aha moments into actionable steps that will help you achieve your goals for your business and your life. You will hear some of the amazing insights from Amber De La Garza, a productivity coach who was a guide at LuAnn Live, and how she taught us to get our CRAP together. LuAnn's Ah-Ha Moments: “If you don’t know where you are going, you’ll wind up somewhere else.” -LuAnn “The best version of your well designed business is only achievable through a well designed life. They are intertwined, without question.” -LuAnn What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
11/21/202336 minutes, 33 seconds
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931: Power Talk Friday: Matthew Finlin: The Key to Selling with Authenticity and Compassion

Today With Matthew Finlin: Welcome to a Well-Designed Business. If you’re a long-time listener of the show, you already know that I was a salesperson basically from birth. Selling is a part of my nature. But for most designers, that doesn’t seem to be the case.  Why is that? Why do some of us gravitate toward selling while it sends others into a panic? My guest today, Matthew Finlin, CEO of The Human Potential Academy, believes he knows—and he’s shedding light on why this happens and what designers can do to bring more assertiveness into the process and close with confidence and compassion. Pick It Apart [2:58] Matthew explains why creatives have a natural resistance toward sales. [7:10] Matthew dives into personality traits and their impact on business and relationships. [17:48] LuAnn and Matthew discuss why designers struggle to set boundaries and why they need to learn how. [32:51] Matthew and LuAnn dive into how our personality traits impact our pricing. [36:32] LuAnn and Matthew highlight why confidence matters in pricing and selling.  LuAnn Nigara and Matthew Finlin's Ah-Ha Moments “Compassionate closing is all about recognizing that if you have a product or service that you truly believe is going to benefit this person and change their life positively.” -Matthew “You really need one thing to be good at sales. And it's not knowledge, unfortunately. You actually just need confidence.” -Matthew “I don't care how wealthy you are wants to overpay. That's the truth. But what I know from all the interviews I've done is that 99% of designers are going to deliver their heart and soul into the project—they just need to convey their value.” -LuAnn More About Matthew Finlin Matthew Finlin is the founder and CEO of Human Potential Academy. He has been a business phenom since he started his career a decade ago. From door-to-door sales trainer to high level business in Hong Kong.   A man of many talents, he started off as an entrepreneur and after a massive spiritual awakening, he answered the call. His life mission is to bridge the gaps between the business, scientific, and spiritual communities.   Matthew's extensive experience in both business and personal development allows him to bring out the best in every individual, helping them achieve their full potential and make a difference in the world. He is dedicated to helping as many people as possible reach their fullest potential by empowering self-leadership.   He now trains and coaches his teams and clients in his philosophy: the 5 Pillars of Human Potential. It’s important to note that he started his coaching career working exclusively with women and helping them achieve any goals they desire, whether it’s business, relationships or more. Connect with Matthew Finlin Website Instagram  Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
11/17/202355 minutes, 24 seconds
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930: April Gandy: The Key to Managing a Successful Renovation Project

Today With April Gandy: Today on A Well-Designed Business I am joined by April Gandy, owner and Principal Designer of Allure Designs. With six successful years in the design industry and an appearance on HGTV, April could teach us a lot! But today she wanted the focus to be on what you, and your client, can expect both mentally and financially when working on a renovation project.  This is an episode that will give you simple AHA moments. Any episode where my guest wants to help with the process with our clients, is a win. Pick It Apart [3:28] April starts us off on the things designers should walk clients through when doing a renovation. [14:12] April explains how designers formulate that initial investment range to their clients in the beginning without a spec book. [19:55] What April includes in her design fee. [33:24] Things April has learned to avoid and/or keep doing from experience. [36:15] LuAnn and April talk about April’s “Erika Ward transferable skill,” and how valuable these skills are for designers. [46:23] The level of detail that April and her team goes with client checklists that they follow. [51:27] April tells us about the group coaching she does. LuAnn Nigara and April Gandy's Ah-Ha Moments “Understanding what you are doing before you do it is going to help you keep your time lines and budgets in check, but also your client in check,” - April Gandy “The more information that you give them from the start, the more you ensure them that you know what you are doing and they’ll trust you,” - April Gandy. More About April Gandy  I'm from Chicago’s Avalon Park neighborhood on city’s south side. Growing up in the inner city provided me with a strong foundation in which failure was not an option. I vowed to overcome my circumstances and to create a better life for myself and my family. After graduating from St. Francis de Sales High School, I went on to college at Northern Illinois University and became the first in my family to graduate from a university. During this time, I joined the US Air Force Reserve in 2000 and proudly served our country for 21 years. I pledged the greatest Sorority in the world, Alpha Kappa Alpha Sorority, Inc in 2002. I later graduated with a BA in Criminology and went on to complete an MEd in Instructional Design (much different than interior design lol). I started my design career journey in 2006. At the age of 23, I bought my first piece of property; a 700 square foot fixer–upper condominium in the west suburbs of Chicago. As an impecunious single mother, I had to think outside the box to bring my new home to life. I taught myself many things on the road to transforming my fixer–upper into a beautiful home. During this undertaking, I realized I enjoyed the process of home improvement. Throughout the years, my skills evolved and I began assisting family and friends in making their homes beautiful. After a decade of working on personal projects, I decided to make the business official and pursued an interior design career. I created Alluring Designs Chicago in 2017. I partnered with my mother, Valerie Steward, and close family friend, Jennifer Anderson, to breathe life into this business venture. Together we have overseen multiple renovation projects and countless room makeovers. Our team dynamic is seamless and together we bring so much value to every project. Although becoming owner and Principal Designer of my interior design firm, my expansion mission includes founding a community development organization dedicated to building beautiful homes in the inner city. The vision is to make communities beautiful one home at a time. Let's get to work! Connect with April Gandy Website Instagram  Facebook  Pinterest  Houzz Yelp What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #06: Identifying Your Transferrable Skills with Erika Ward   #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.   #874: Zane and Emily Williams: Leading Clients Through the Design   #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects
11/14/20231 hour, 6 minutes, 53 seconds
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929: Power Talk Friday: Christina Frei: Learn How to Market From Your Specific Strengths

Today With Christina Frei: Today on A Well-Designed Business I am joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our marketing archetype.  In this conversation, we dig into what it means to be a Nurturer, Adventure Guide, Door Opener, Steady Presence, and Celebrator, and how this can help you show up better in your business. Pick It Apart [2:38] Christina defines marketing archetypes as different ways to help other people that bring you fulfillment, then shares the 5 different archetypes. [11:47] Christina breaks down what it means to be an adventure guide, one of LuAnn’s archetypes.  [16:39] LuAnn and Christina discuss that building self-awareness and finding our true voice takes time. [24:46] Christina explains the celebrator archetype, also LuAnn. [30:11] LuAnn and Christina explore the combination of her two archetypes and how she exhibits them. [37:37] LuAnn asks Christina what we should do after we find out what our marketing archetype is. LuAnn Nigara & Christina Frei's Ah-Ha Moments  “What I noticed is that when people operate from that deep ‘why’—that fulfilling, helping other humans kind of thing, then it's magnetic.” – Christina Frei “The way that you [show the person that you are reaching out to that you care] is to honor who you are first, and then come from that place.” – Christina Frei “When a celebrator steps back and really appreciates other people or their work…it just moves mountains. It just changes something and it up-levels the entire game.” – Christina Frei “So much starts with being self-aware… If you have self-awareness, you can show up in your blog posts, in your marketing, in your consultations, and in your design” – LuAnn Nigara “It's so lovely to just validate that every human, I would say, on the entire planet has a natural capacity to want to help other people…the desire to me is miraculous.” – Christina Frei More About Christina Frei Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people. Personally, she's on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsesses over the perfect cup of green tea, all in a seaside town just north of Boston. Connect with Christina Frei Website Facebook  LinkedIn Book Free Assessment What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team   AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?   AWDB #892 Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes   TIE #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness   TIE #183: Claire Jefford: Content is Queen: Leverage Video Content That is True To You
11/10/20231 hour, 2 minutes, 43 seconds
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928: What Would Lu Do?: 3 Beliefs Holding Back Your Interior Design Business (and How to Avoid Them)

Today With LuAnn Nigara:  Welcome to A Well-Designed Business. Today is a solo show and we'll be talking about charging. We'll go over the three common beliefs that hold us back from achieving our full potential: that our clients only want the biggest discount, that we deliver a shoppable product, and that we are competing with everyone else. What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
11/7/202324 minutes, 12 seconds
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927: Power Talk Friday: Bernadette Smith: Her ARC Framework to Create an Inclusive 350 Interior Design Business

Today With Bernadette Smith: Today on A Well-Designed Business, I am joined by Bernadette Smith, Founder and CEO of the Equality Institute, a boutique diversity, equity, and inclusion firm whose mission embed equity and inclusion into organizational systems and culture, enhancing outcomes for employees and customers. When we are afraid of offending someone, we tend to say nothing. We get so comfortable in our lanes, that we dont do much to move diversity forward. Bernadette and I discuss how to have the courage to address diversity. She talks about her ARC Method that helps people become open and actionable, and much more! Pick It Apart [5:28] Bernadette explains how her experience with DEI derived from the wedding industry. [13:22] Bernadette shares actionable strategies that anyone, from any size company, can put to use. [20:38] Both Bernadette and LuAnn relating to fear of saying the wrong thing in the past. [24:00] Determining your personal role in all of this. [29:58] What designers can do in their own businesses. LuAnn Nigara & Bernadette Smith's Ah-Ha Moments “My approach to diversity, equity, and inclusion is that we are all in this together and can learn from each other.” - Bernadette Smith “I have a lot of privilege. Some of it I’ve earned like my master’s degree, but a lot I didn’t earn, so I feel like I have a responsibility and a sense of purpose to know how much power I have by accident,” Bernadette Smith “A positive ROI of creating meaningful conversations among your team, is that they will become better equipped to have meaningful conversations with their clients.” - LuAnn Nigara More About Bernadette Smith Bernadette is Founder and CEO of the Equality Institute, a boutique diversity, equity, and inclusion firm whose mission embed equity and inclusion into organizational systems and culture, enhancing outcomes for employees and customers. She’s an award-winning author of four books, including her latest, the bestseller Inclusive 360: Proven Solutions for an Equitable Organization. Bernadette is frequently requested as a keynote speaker to help promote an inclusive work environment and celebrate diversity. She is a trusted advisor to Fortune 500 companies and has presented to a variety of audiences, including CEOs, leadership teams, human resource and diversity leaders, sales and marketing professionals and more.  Because of her insight and impact as a change agent, she has been featured in the New York Times, Forbes, the Washington Post, and Fast Company. Her media exposure includes appearing on CNN, the Today Show, the BBC, and National Public Radio. Bernadette has been named one of Chicago’s Notable LGBTQ Executives by Crain’s Chicago Business. Connect with Bernadette Smith Website  Website  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB: #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)   AWDB: #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers
11/3/202348 minutes, 38 seconds
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926: Emmy Marek: Building a Business While Building a Life

Today With Emmy Marek: Today on A Well-Designed Business, I am joined by Emmy Marek of Emmy Couture Designs, an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide. In 2016, after working for both an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes, Emmy decided to go into business for herself, opening Emmy Couture when she was only 26 years old. Since then she has spent her time growing her luxury design firm and growing her family.  Now, with two children under the age of five and projects all over the country, Emmy is a study in balance, efficiency, and organization. But she won’t take all the credit. She says it takes having a good team at home and at work is key to making it all happen. Emmy and I are discussing how she manages everything, how she finds time for herself and the relationships that mean the most to her, and why she is driven to do it all. Pick It Apart [2:01] Emmy talks about being a young entrepreneur—starting Emmy Couture when she was only 26 years old and having two children within the next five years. [6:22] LuAnn asks Emmy what drives her to want to build this luxury design firm during this season of her life with young kids.  [16:29] Emmy speaks about her business growing organically and mainly through referrals, but LuAnn reminds her and everyone listening not to neglect the importance of intentional marketing. [20:35] Emmy tells LuAnn about her design philosophy and how it crosses many aesthetics according to her individual client’s tastes. [27:32] LuAnn and Emmy discuss the importance of staying organized and the systems Emmy uses in her business, including how she uses Mydoma. [33:22] Emmy shares some of the ways she takes care of herself and her relationships. [42:05] LuAnn and Emmy discuss the importance of knowing your worth and how that ties into the way you run your business. LuAnn Nigara and Emmy Marek's Ah-Ha Moments  “Your dreams can always happen if you have a good team. So whether your team is inside your business, or your team is at home, it takes both to be successful.” – Emmy Marek “You must be intentionally marketing, especially the machine and the empire that you're building. And don't overlook it and don't take it for granted.” – LuAnn Nigara “It is a struggle of staying organized and staying on top of things. And so you really have to be in your organized niche—keeping everything on track.” – Emmy Marek “There are ways that we can show appreciation and give value and support the people that work for us. Because, by the way, we need them.” – LuAnn Nigara More About Emmy Marek  Emmy Couture Designs is an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide. We specialize in custom homes and whole-home renovations that blend fashion-forward style with unique creativity and livable luxuries. With a strong background in architectural interior design and construction management, our team ensures that your complete design experience is rooted in confidence and destined for drop-dead gorgeous results. Emily is the lead creative visionary at Emmy Couture Designs. With over 10 years of experience in the luxury residential and boutique commercial design industry, her in-depth knowledge and expertise lead clients on a beautiful design journey. After graduating Summa Cum Laude with a B.S. in Interior Design from Northern Arizona University, Emily spent many years at an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes. In 2016, Emily decided to channel her experience and impressive portfolio into a firm of her own: Emmy Couture Designs. In addition to her fashion - forward style, she stands out in the industry for her extensive experience designing interior architecture and managing large construction projects. This translates to award-winning interiors where every detail is polished, elevated, and contributes to an incredible daily experience. Connect with Emmy Marek Website  Instagram What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #451: Elissa Grayer: Starting From the Ground Up, After 19 Years AWDB #840: Jean Stoffer: Work in Harmony Through Every Season of Life AWDB #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation AWDB #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking AWDB #906: Katie Wick: My Path in Interior Design; My Choice to Be an Employee   TIE #178 Eileen Hahn: Unlocking Your Joy: Strategies for Personal and Professional Fulfillment
10/31/20231 hour, 4 minutes, 11 seconds
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925: Power Talk Friday: Monica Sharma-Patnekar: Your REAL Audience Vs. Your IDEAL Audience; How To Find Them and Keep Them

Today With Monica Sharma-Patnekar: Today on A Well-Designed Business I am joined by Monica Sharma-Patnekar, Marketing Strategist and Fractional CMO and owner of Business with Monica. We are deep-diving into how to attract your REAL audience, the ones who actually respond to your brand messaging and marketing. Monika explains how to find out what attracted your clients to you. What it was that made them choose you over your competition, what resonated with them in your messaging, and how to keep doing it to get even more clients. Pick It Apart [10:26] LuAnn and Monica discuss the importance of even as things change in the market, the key is always knowing who you are reaching out to. [12:30] The multiple ways that you can determine who your “real” customers are over your “ideal” customers.  [17:00] How designers can ask their clients to have conversations about their business after their service.  [23:03] What to do with our marketing once we know how we obtain our “real” clients. [25:30] Monica gives us a concrete example of one of her client’s success. [32:43] Monica runs through her four D’s; Desires over Demographics Framework. LuAnn Nigara & Monica Sharma-Patnekar's Ah-Ha Moments “When talking about customer interviews, remember that people love helping people. They appreciate being seen and heard.” - Monica Sharma-Patnekar “The key is finding out how you serve your ‘real’ clients at every touchpoint.” - Monica Sharma-Patnekar “A brand is a feeling and how you make your customers feel at every step of their journey.”  - Monica Sharma-Patnekar More About Monica Sharma-Patnekar  Monica is Brand & Marketing Strategist and Fractional CMO, helping you to elevate your brand. As a customer-centric marketing strategist Monica gives high-touch mentorship for creative business owners who want a clearer, more focused, vision for their brand. To communicate & connect with their REAL audience, without spinning their wheels on messaging, content, ads & tactics that don’t convert. So that they can impact even more people’s lives with their products and services – and feel like they have control over their own. For Conscious business owners who care about the 5 “P”s (Product, Purpose, People, Planet, & Profit). Monica has over 18 years of experience building brands. From her masters in business with a major in Marketing, to working with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing, being hired by Google to coach their premium partners and now working with both larger conscious scale-ups and her passion, coaching creative entrepreneurs. Monica is Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ An intuitive, creative & analytical thinker. A dancer.⁠ A chai-fanatic. Raised by a single mom in a country that she made her own. A mom of 2 girls. She brings a diverse & inclusive perspective to the work she does. From having worked with big corporates, scale & start-ups to small businesses, across regions & sectors, to her own very multicultural upbringing. Connect with Monica Sharma-Patnekar Website  Business with Monica Instagram LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #36: Susan Brunstrum- Practical Advice for Project Management AWDB: #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! AWDB: #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
10/27/202351 minutes, 3 seconds
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924: Kylie Tyrrell: From Spaces to Growth: An Interior Designer's Shift to Mentorship

Today With Kylie Tyrrell: As creatives, we're often expected to wear multiple hats, and today's conversation with Kylie Tyrrell, an interior designer turned mentor, lifts the veil on the exciting, challenging, and rewarding world of design and coaching.  Kylie is a seasoned interior designer with over a decade of experience in the industry. Her love for the industry has led her to mentor and guide the next generation of interior designers. She is passionate about helping women in the industry gain confidence and make money doing what they love! LuAnn Nigara and Kylie Tyrrell's Ah-Ha Moments “Action builds confidence” - Kylie Tyrrell More About Kylie Tyrrell Kylie Tyrrell is a seasoned Interior designer with over a decade of experience in the industry. Her love for the industry has led her to mentor and guide the next generation of interior designers. She is passionate about helping women in the industry gain confidence and make money doing what they love. She runs a mentor program called Interiors Insider where she supports and nurtures new and existing designers to thrive. The exact program she wished existed when she was starting out. Connect with Kylie Tyrrell Website Instagram  Interiors Insider podcast Mentorship What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned:  #6 Erika Ward: Identifying Your Transferrable Skills with Erika Ward
10/24/202351 minutes, 26 seconds
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923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

Today With Evelyn Roberts & Shayna Pellino: Welcome to a Well-Designed Business. We all know the power of outsourcing. But if you’ve outsourced before, or if you’re just considering it, you also know that it comes with its own set of headaches—from figuring out what you need to hiring to onboarding.  My guests today Shayna Pellino and Evelyn Roberts, creators of 4D Biz, understand that very well. 4D Biz is essentially a virtual team for interior designers, providing the strategy, the marketing, the admin, and even design support at the level you need for your business. Learn how their set up supports designers and why a virtual team might be right for you! Pick It Apart [1:02] Shayna shares her design story and how the mistakes she made led to 4Dbiz. [17:00] Evelyn and Shayna begin to discuss the 4 pillars of support 4Dbiz offers for designers. [19:46] Shayna and Evelyn break down how they offer business development help to designers [24:08] Evelyn and Shayna unpack how a virtual marketing team for designers works. [37:35] Evelyn and Shayna discuss the ways 4Dbiz offers design assistance. [42:46] Shayna and Evelyn talk about admin support for interior designers. LuAnn Nigara, Evelyn Roberts & Shayna Pellino's Ah-Ha Moments “The business can suck the soul out of you if you are overworked, if you are not getting the money that you deserve and you are just putting in endless hours and you're not feeling it in your bank account.” -Shayna “This new way of doing business is I'm all about it because every single person that works for me has a skill set in an expertise that has been identified as their superpower.” -LuAnn More About Evelyn Roberts & Shayna Pellino About Shayna: Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner. After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard. In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry. About Evelyn: Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers. Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results. Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget. Connect with Evelyn Roberts & Shayna Pellino Website Facebook Client testimonial, Hannah Lowe Interiors Client testimonial, Leone Interior Designs What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
10/20/20231 hour, 10 minutes, 28 seconds
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922: Cory Simon: The Secret to a Successful Interior Design Side Hustle

Today With Cory Simon: Welcome to a Well-Designed Business. There are many designers out there looking to grow and scale their businesses, whether they’re coming in from a different career or launching their own firm. But what if you are working your business as a side hustle—and you actually want to keep it that way?  That’s the situation for my guest today, Cory Simon of 290 Eliot Interiors. She’s working a full-time job, keeping a healthy business on the side, and spending time with her family—all within the same 24 hours a day we all have! You might be wondering how that’s possible—and the answer comes down to efficiency.  This is a must-listen if you are juggling your interior design job as a side hustle, or if you simply want to work less hours and get more done! Pick It Apart [3:02] Cory shares her schedule (and how she manages to run the business working just a couple of hours a day on it!) [8:27] Cory gives an insight into how planning and communication keep her efficient. [24:18] LuAnn and Cory discuss how communication and client expectations matter even more when your business is a side hustle. [33:08] Cory and LuAnn talk about the importance of saying no to the wrong client (and how to do it respectfully). [47:42] Cory shares how viewing the client through an emotional lens helps her understand them and create a better experience for everyone. LuAnn Nigara and Cory Simon's Ah-Ha Moments “There is an emotional element that it is an emotional roller coaster and you're excited and you're frustrated. And every time you turn a corner people want more money. And so I think sometimes we have to really remember the emotional aspect of a renovation because people aren't just saying things, to say things. They're on an emotional journey, as well as kind of the physical journey of their home.” -Cory “If we could just understand that the job that you say yes to that you know doesn't have the right budget is probably going to take you longer to do and you will actually earn less money at the end when you do the autopsy if you are present enough to do the autopsy of the project. And if you had just said no, you would have either put more energy into a current project and made it that much better or had the time available for a new client to come through the door. But saying yes to the wrong things is rarely a good idea.” -LuAnn More About Cory Simon Cory Simon found her love of interior design through merchandising retail stores for over 15 years. She took her years of experience in space planning, using color and texture, and her ability to focus on the details to bring a space to life and started applying it to residential design. Starting with her own homes, varying in style and layout, along with planning and consulting on projects with friends and family, Cory loves finding the potential in every space to create something that you will reflect your personal style. Her experience in design, planning, and project management will help translate your goals into a reality. Connect with Cory Simon Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: 541 What Would Lu Do? LuAnn Answers Listener Questions   #909 Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss   #913 Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth
10/17/20231 hour, 7 minutes, 17 seconds
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921: Power Talk Friday: Danielle Hendon: Managing Your Cash Flow: Make the Feast and Last Through Famine

Today With Danielle Hendon: Today on A Well-Designed Business I am joined by Danielle Hendon, owner of 4 Corners CFO. Don’t worry, Danielle is one of those CFO’s who explains money in an understandable way to us “non-finance” people. She shares her six-part framework she uses with her clients, to handling their finances. She and her team offer calculations, information, and tools in an understandable way so then you can do what you want to do with your business.  Danielle has the technical knowledge and over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs, and she’s ready to spill the tea. Enjoy! Pick It Apart [3:42] Danielle starts to walk us through her six part framework for handling your finances. [14:50] The importance of charging enough for your services. [16:30] The expense part of Danielle’s framework. [25:50] Step four of her framework; budget. [32:03] LuAnn and Danielle talk about step five in the framework, comparing your budget to your actuals [35:34] The three components of cash that will never show up in your budget. LuAnn Nigara and Danielle Hendon's Ah-Ha Moments “When I start looking at revenue and expense with my client, we are going to talk to the bookkeeper and rearrange some things because when you pull up your statements, you should know what they mean,” Danielle Hendon “Budget is just a plan forward for your business. We take everything we learned in the previous steps and build out a budget for the rest of the year,” Danielle Hendon More About Danielle Hendon Hi! I’m Danielle Hendon – wife, mom, and Virtual CFO to small business owners. I empower business owners to pay themselves what they’re worth and continue to put more profit in their pocket every year. I do this by helping business owners understand what their financial numbers are and WHY the numbers move. Armed with that understanding, you can take intentional steps to grow your profits. I bring over a decade of experience in corporate finance and accounting to small businesses on a scale that fits their budget and their needs. My education and certification (as a CPA) gave me the technical knowledge. Using those skills on the job, taught me that accounting and finance is about so much more than numbers. It’s about the people. I LOVE numbers…but I have a genuine passion for people. When my previous employer closed their doors and severed all the employees, I knew it was time to take my knowledge and passion to the people that needed it most. After helping that big business walk the path of bankruptcy until they were small… and eventually closed… I KNOW how to make big financial concepts fit small business. I started 4 Corners CFO to help business owners take a step back from the burnout, pay themselves what they’re worth, and focus on their joy and reason for serving their clients. This business has given me the opportunity to make a difference in the world because instead of helping big corporations increase share price, I get to help small business owners increase their livelihoods and legacies. And THAT is the best part of running this business Connect with Danielle Hendon Website Instagram  Facebook  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #349: Power Talk Friday: Peter Lang: The Designer CPA #361: Power Talk Friday: Kimberly Merlitti: Does Your Interior Design Business Need a CFO? #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #442: Power Talk Friday: Kimberly Merlitti: Do You Know Your Cash on Hand Number? #464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner #522: Power Talk Friday: Peter Lang, CPA: Taxes and the Coronavirus Relief Package Explained #592: Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract #719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s #843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers #873: Power Talk Friday: Peter Lang: Design a Better Bottom Line With The Designer CPA
10/13/202354 minutes, 33 seconds
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920: Kate Figler: Begin Where You Mean To Go: Secrets & Risks of Accelerated Business Growth

Today With Kate Figler: A Well-Designed Business. Today I have with me Kate Figler, of Kate Figler Interiors. After moving her firm from the northeast to Nashville, Kate exponentially rebuilt and expanded her clientele and became a well-established design name. Kate has this motto that I was excited to dive into with her that can hint: increase your success and profitability. Listen, to my chat with Kate on the beneficial meaning of “Begin Where You Mean To Go.” Pick It Apart [1:51] Kate explains what she means by “Begin as you mean to go.” [13:55] How Kate developed her processes and procedures off the bat. [18:00] Kate’s advice in handling client onboarding. [29:55] Explaining to the client that things may happen, but giving them comfort that you are prepared for anything and in control. [37:40] Make sure your clients know that you respect the trades. [40:35] Kate explains her philosophy on chasing opportunities. LuAnn Nigara and Kate Figler's Ah-Ha Moments “A lot of people feel intimidated by the business aspect of this industry. Don’t be. You can learn it. There are millions of people out there you can reach out to. And if it isn’t making sense to you from one person, you can call someone else. Keep going until it makes sense to you.” - Kate Figler “Begin where you mean to go to means that getting it done ahead of time ensures that you’re ready for when the train starts to go,” - LuAnn Nigara More About Kate Figler Kate Figler is a Nashville-based designer who specializes in layered and timeless interiors that speak to her clients’ unique personalities and taste. A lover of color and pattern, Kate strives to create spaces that mix luxurious fabrics, natural textures, and both traditional and contemporary elements.  A graduate of Georgetown and Columbia Universities, Kate originally pursued a career in elementary education as a kindergarten teacher. However, after several back-to-back moves, she discovered her passion for renovating and decorating homes. As a mother of three children, she understands the importance of merging beautiful design with functionality — a practice she believes defines her approach. Kate comes from a long line of family-run businesses, and her years spent working in her mother’s restaurant instilled the responsibility she feels to her clients and their overall experience. She commits fully to her projects, striving to make them fun, efficient and collaborative. While born and raised in New England, Kate’s relocation to Nashville helped distinguish her style and aesthetic. Her rooms blend both the charm of the Northeast and the tradition of the South. You’ll see a mix of elegant antiques, gorgeous textiles, and fresh interpretations of classic designs that all work together to make her rooms one of a kind. Kate’s work has been seen in Nashville Lifestyles magazine where she was named one of Nashville’s “Up and Coming Designers” in 2021. Connect with Kate Figler Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #2: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy   #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm   #450: Power Talk Friday: Bethany Mabee: Outsource the 80% Business and Do the 20% Interior Design   #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!   #585: Sandra Funk: Helping Designers Improve Their Business Systems   #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”   #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business   #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation   #845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating   #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers   #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers
10/10/20231 hour, 3 minutes, 18 seconds
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919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects

Today With Sara Lynn Brennan: Today on A Well-Designed Business, I am joined by Sara Lynn Brennan, a successful entrepreneur, CEO, and the Principal Interior Designer at Sara Lynn Brennan Interiors. Sara shares her unique philosophy on how she incorporates window treatments into her design projects, and why she considers them to be essential for creating beautiful and functional spaces. LuAnn Nigara and Sara Lynn Brennan's Ah-Ha Moments “The idea behind full-service design is to take care of all the details and ensure that the space is fully completed and functional, so that everyone can enjoy it without feeling that there’s something else that needs to be done to it.” - LuAnn “Sara sets the expectations early on, from their marketing to their consultations, and all the way through the design process.” - LuAnn More About Sara Lynn Brennan She is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market, and as a host and speaker at local design events and shows. Connect with Sara Lynn Brennan Website Instagram  Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #463 Sara Lynn Brennan: Package Your Design Services for Profit and Clarity   AWDB #514 Power Talk Friday: Sara Lynn Brennan: Investing in Your Success   AWDB #524 Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough   AWDB #607 Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines
10/6/202350 minutes, 36 seconds
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918: Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over

Today With Lorna Gross: Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of pivoting, how to recognize when you should, and how to confidently execute it. Pick It Apart [2:40] Lorna starts us off with her background and growing up. [8:00] Lorna talks about her journey to discover what she is supposed to be doing for a living. [19:30] The importance of taking the time go sit in silence with yourself. [28:50] Recognizing the signal of when people complement you or tell you you have a knack in something. [50:10] Lorna’s plans including her podcast, a streaming service, book, and more all in addition to her interior design firm. [51:30] Lorna expands on how everyone has different seasons in their lives. [58:40] The importance of asking yourself what YOU want. LuAnn Nigara and Lorna Gross's Ah-Ha Moments “I believe the universe does these things to us to get us to make a different move.” - Lorna Gross “I am believer that everything is for a season. The key is recognizing when that season is over.” - Lorna Gross  “You have to risk failure to get to the next thing you should be doing. Sometimes it will take you several times, sometimes it will take one time. As long as you’re not stuck in the season you shouldn’t be in.” - LuAnn Nigara More About Lorna Gross Currently based in the Washington, D.C. metro area, Lorna Gross’ Louisiana and New York roots inspired her signature blend of warmth and elegance. Her flourishing design firm, Lorna Gross Interior Design, creates homes that perfectly reflect those who dwell within. Equally comfortable hosting a five-course dinner on fine china or a raucous crawfish boil, Lorna is a consummate hostess and expert entertainer. She is adept at public speaking and easily draws in a crowd with her innate kindness and relatability. Connect with Lorna Gross Website Instagram  Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #858: Veronica Solomon: Cultivating Self-Awareness as a Superpower   881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers #909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss #189: Power Talk Friday – Jan Bowen: Cultivating Your Intuition is Smart for You & For Your Interior Design Business.
10/3/20231 hour, 15 minutes, 59 seconds
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917: Power Talk Friday: Fred Berns: The Five Things All Successful People Do

Today With Fred Berns: Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential. After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited 33 countries on four continents, and talked to business owners everywhere he went. Fred has studied the most successful business professionals across many industries around the globe, and he discovered they all share several traits. Today Fred is here to explain The Five Things these people have in common, along with actionable ways we can bring these habits into our own lives and businesses. Pick It Apart [04:07] Fred and LuAnn discuss the first habit: Focus, especially when it comes to your financial goals.  [08:57] Fred explains the second habit: Aim high. [14:48] Fred and LuAnn revisit the Fred Berns Only and how it relates to the third habit: The personal sale (or selling yourself). [18:50] Fred shares the details of his coach-call program, where he gives guidance on how to apply these five things to your career and your business.  [20:05] Fred and LuAnn talk about leaving money on the table and the importance of the fourth habit: Know the next step. [25:59] LuAnn and Fred discuss the fifth habit: Be Persistent LuAnn Nigara and Fred Berns's Ah-Ha Moments “What are the five things you need to do tomorrow? So that when you arrive at your office, or you start work the next day, you have a roadmap, you know what you're doing, you know what the day calls for.” – Fred Berns “Success leaves clues.” – Fred Berns “It's a matter of changing your focus from being afraid of not achieving your goal to figuring out how you can do it.” – Fred Berns “Think big. Aim high.” – LuAnn Nigara   “Your client wants you to take them by the hand and explain to them what we do next.” – Fred Berns   “Successful people reflect on what they did right, and what they need to learn from and do differently the next time.” – LuAnn Nigara More About Fred Berns Fred Berns has traveled the world in the five years since he retired from the interior design industry, and he’s learned a lot about small business success in the process.   “Success Shortcuts” has been a key topic of his conversations with entrepreneurs during his travels to 33 countries on four continents.   His international travels mark the latest chapter in a career that included more than 35 years as a business coach, copy writer and speaker in the interior design industry.   During that span, he trained design professionals on how to dramatically increase sales by promoting themselves more effectively. He spoke at design industry events around the world, and coached and wrote bios, website copy and other promotional materials for design professionals from Dallas to Dubai.   At the same time, he published a blog and newsletter that reached thousands of design professionals around the world, and he created a collection of books, videos and other business building resources for the interior design industry. Connect with Fred Berns Website Website X LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #22: Fred Berns – How to Create a Killer Bio AWDB #48: Power Talk Friday with Fred Berns AWDB #96: Power Talk Friday- Fred Berns – Selling Methods of the Masters AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #226: Power Talk Friday: Fred Berns – 5 Keys to a Fabulous Fall AWDB # 289: Power Talk Friday: Fred Berns: 7 Habits of Luxury Interior Designers AWDB #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees AWDB #393: Power Talk Friday: Fred Berns: 12 Ways Interior Designers Sabotage Their Business AWDB #460: Power Talk Friday: Fred Berns: How to Strengthen and Rekindle Client Relationships WTFP #196 Sara Lynn Brennan: Why Window Treatments are a Non-Negotiable in Our Interior Design Process Other Resources Mentioned: Freds' Coach Call is a one-hour personalized, customized consultation session in which I help design professionals apply The Five Things to their businesses and careers. The session can also include suggestions on how to upgrade and update their bios and website copy. Investment: $159.Details: Contact Fred Berns at FredTalks @gmail.com, or 303-589-3013.
9/29/202348 minutes, 12 seconds
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916: Marilyn Watson-LaVergne: Clients Don’t Buy What We Do, They Buy What We Believe

Today With Marilyn Watson-LaVergne: Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne. In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design.  Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead. It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy what we do. They buy what we believe.  Listen now to my chat with Marilyn to learn how to take this first step and where it will lead you. Pick It Apart [4:50] Marilyn explains the nuances and expertise that go into interior design. [10:11] Marilyn talks about how she became passionate about design and transitioned out of marketing to become a designer. [14:39] LuAnn and Marilyn discuss the impact a designer can have on their clients’ homes and lives, and what opportunities will bring the best outcomes. [21:01] Marilyn suggests once you find your “only,” narrow your focus and seek customers who need that specific trait. [27:35] Marilyn emphasizes that designers are not a commodity. [39:00] Marilyn and LuAnn discuss the challenges of working in a creative industry, but understanding that what you offer will solve a problem or create an opportunity for your clients will benefit you both. LuAnn Nigara and Marilyn Watson-LaVergne's Ah-Ha Moments “Clients don’t buy what we do, they buy what we believe.” – Marilyn Watson-LaVergne (quoting Simon Sinek)   “You have a specialized service [as a] designer. That means you have a specialized client.” – Marilyn Watson-LaVergne   “If we mean everything to everybody, then we actually mean nothing to anybody.” - Marilyn Watson-LaVergne   “You have something. You may not see it. And it might be because it's so close to what you do that you don’t realize how valuable it is.” – LuAnn Nigara   “You have to know that what you're offering is a solution to a really big problem or you're capturing an opportunity. But either way, you are leaving your client in a better position than they were before the two of you met.” - Marilyn Watson-LaVergne More About Marilyn Watson-LaVergne Marilyn designs residential and boutique commercial interiors for clients seeking to enjoy spaces that showcase their values and amplify their aspirations.  Her work features modern lines punched up with aesthetic elements from African, Asian, Middle Eastern and Indigenous cultures. She begins each project listening to understand clients’ vision, then collaborates to create exceptional living environments.  “Design is about my clients’ future,” Marilyn observes, “So, we aim to transform their highest dreams into living reality. We delivery original spaces filled with inspiration, comfort and pleasure.” Before design, Marilyn was a New York City publicist -- working, at times, in the interior design industry.  Later, she collaborated with architects coordinating façade improvements to downtown buildings.  She earned the Certificate of Interior Design from Parsons School of Design in New York.  Then opened Sepia Home, an interior design showroom and art gallery in Montclair, NJ.  Later she joined Cabinets to Go, a leading cabinetry retailer, where she designed 100’s of kitchens and bathrooms for clients in the greater New York City area. In 2019, She launched Marilyn LaVergne Interiors, a full-service interior design studio, to serve clients ready to step into living spaces that magnify their imagination! 10 Marilyn FACTS: 1.      She’s evangelical about collecting fine art 2.      Believes she smiles way too much 3.      Takes Comfort in candle light 4.      Holds intense disdain for fluorescent lighting 5.      Plays guitar, sings the blues … but is shy about performing 6.      Would kill for a private tour of Prince’s closet 7.      Thinks the word “amazing” is over-used 8.      Once hated Vegas so much she cried 9.      Loves her curls 10.  Adheres to a design principle that involves Diana Ross – ask her! Connect with Marilyn Watson-LaVergne Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours   AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) AWDB #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers Other Resources Mentioned: Simon Sinek TED Talk
9/26/202355 minutes, 33 seconds
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915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging

Today With Masha Koyen: Welcome to a Well-Designed Business. It’s Power Talk Friday.  Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not.  My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience.  Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them. Pick It Apart [3:04] Masha and LuAnn discuss how important it is to create your copy with your audience in mind. [12:31] Masha talks about why having copy above the fold matters. [17:04] LuAnn and Masha discuss how to make your website stand out. [30:40] Masha shares why personalization in your web copy can make all the difference for your brand. [47:58] Masha highlights how to create strong CTAs in your web copy. LuAnn Nigara and Masha Koyen's Ah-Ha Moments “You want to humanize your brand a little bit, you want to inject that personal touch into your copy, so that people you know, because I don't think interior designers have a problem selling face to face.” -Masha More About Masha Koyen Masha Koyen is a Copywriter and Content Strategist for interior designers and builders that want to level up their brand, create messaging that connects, engages, and attracts their ideal audience. She is the founder of Content Vertical, a copywriting agency for the interior design industry. Connect with Masha Koyen Website  Instagram  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #317 Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen   #626 Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design   #760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals   #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate
9/22/20231 hour, 2 minutes, 17 seconds
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914: Maria Leigh Palantino: Giving Yourself Permission to Launch an Interior Design Business

Today With Maria Palantino: Welcome to a Well-Designed Business. My guest today, Maria Leigh Palantino, came into the interior design industry as her second career. She started a career in fashion design then pivoted, and brought with her many skills from her fashion career that guide her philosophies, design style, and the way she cultivates a memorable experience for her clients.  For Maria, it wasn’t just about being scared to take the plunge to start a new career. The real challenge was giving herself permission to leave behind not just her expertise but something she had worked so hard for and trust herself to build something new. Today, she’s sharing how she overcame that challenge and created a thriving interior design business. Pick It Apart [4:43] Maria shares how she decided it was time to take the leap to become an interior designer.   [9:30] Maria and LuAnn discuss how hard it can be to give yourself permission to change careers.   [24:46] Maria discusses how delegating early in her business created value and allowed her to reach greater heights.   [33:41] Maria shares how she weaves her fashion design experience into her interior design business. LuAnn Nigara and Maria Palantino's Ah-Ha Moments “The path and life which you're presented with or the career path or the profession that you dedicate your life to, isn't always where you will end up, and that's okay. In the end, it truly will work out—whatever your passion is.” -Maria “It does seem like a significant process to actually ultimately give yourself permission to walk away from one race to another.” -LuAnn More About Maria Palantino Homebodi Designs was born as Maria transitioned out of the fashion design industry and navigated through COVID-19 spending lots of time at home. It was during that time that she became a true “homebodi” and noticed the importance of being happy with the design of your home and spending time with the ones you love. Maria's background in fashion design and working within the industry over the past five years provided her with a seamless transition as she decided to enter into the world of interior design. The principles learned from the industry created a firm foundation for her newest venture and her own business. It has given her a new found passion for design and a new identity as a designer. Connect with Maria Palantino Website Instagram Facebook Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: 02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy 06: Identifying Your Transferable Skills with Erika Ward 174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours 267: Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years 291: Cheryl Luckett – From Side Hustle to Full Time Interior Design   707 Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business
9/19/202357 minutes, 45 seconds
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913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth

Today With Terri Taylor: Welcome to a Well-Designed Business. For today’s sponsored show, I’m excited to welcome back Terri Taylor, creator of the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success. Today, she is giving us an inside look at her upcoming Design Biz Summit—a 3-day event to help designers shake their mindset breaks and develop the skills to know their worth, charge it, and deliver on it. She’s also sharing her insights on the importance of having the right money mindset—and what you can do to stop undervaluing and undercharging. Pick It Apart [1:03] Terri discusses how our money mindset forms when we are children and impacts the way we function in our business. [3:11] Terri talks about the money mindset of the luxury client. [18:30] Terri and LuAnn talk about the importance of learning both mindset and skills. [29:29] Terri breaks down why you need to be able to create budgets for your client. [47:43] Terri discusses the Design Biz Summit and what you can get if you sign up today. LuAnn Nigara and Terri Taylor's Ah-Ha Moments “I realized quickly that if you didn’t shift your mindset about what you thought was possible, all the checklists and contracts and lists and scripts we develop to make it easier are no good because you don’t believe it can happen.” -Terri   “You can’t attract what you resent.” -Terri   “It's interesting, because successful super uber-successful people do have similar characteristics and traits, in the way they run and manage their entire lives, to your point of making time for creativity, making time, for space for travel, for all of that stuff, they are not necessarily working 90 hours a week, right? They understand when to work, when to create when to you know, dream, when to take care of themselves, when to do all the things.” -LuAnn More About Terri Taylor Terri Taylor is an award-winning interior designer turned business coach who teaches and mentors designers on how to create thriving businesses and own their worth. Terri has more than 30 years experience in the interior design and construction business. She’s been featured in regional and national design publications and is a sought-after guest speaker at national and international events.   She speaks on a number of topics related to the business of interior design, including business practices, sales, marketing, mindset, leadership, success, and personal growth.   As host of the Interior Design Business Podcast, Terri brings her clear, proven, and repeatable step-by-step “recipes” for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success, to a growing audience of interior designers each week.   In 2009, Terri created the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success.   Over the past 10+ years, Terri has coached hundreds of designers to grow their businesses to 6- and 7-figures with grace and ease. She’s known as a straight-talking ‘technical expert’ when it comes to streamlining your design business.   Her value-packed events and coaching programs are all designed to move you and your design business to whole new levels of getting paid what you deserve.   Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability  - all while undergoing a beautiful personal transformation. Connect with Terri Taylor Website Instagram  Blog Other Shows Mentioned: #548: Terri Taylor: Calculating Flat Fees & Budgets   #602: Terri Taylor: Interior Design Business Academy 2020 Summit   #662: Power Talk Friday: Terri Taylor- Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy   #710: Power Talk Friday: Terri Taylor- Get Paid What You Are Worth. Sponsored By Interior Design Business Academy Summit 2021   #763: Power Talk Friday: Terri Taylor- The Real Deal and Charging Your Worth   #813: Power Talk Friday: Terri Taylor- Design Fees VS Hourly Billing- What Are Flat Fees the Way to Go?   #829: Power Talk Friday: Terri Taylor- Fly the Plane While You Build It!   #865: Power Talk Friday: Terri Taylor: The Real Deal When Working with Contractors on a Remodel
9/15/20231 hour, 5 minutes, 53 seconds
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912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

Today With Jessica Bantom: Today on A Well-Designed Business, I am joined Jessica Bantom, interior designer, color consultant, and DEIB practitioner. This is Part Two of our conversation on how to become a culturally competent designer, and we are going even deeper.  In this conversation, Jessica walks us through the six habits of a culturally competent designer—the same habits outlined in her new book, Design for Identity: How to Design Authentically for a Diverse World. Listen now to learn more about each of these habits and how you can incorporate them into your routine and be a part of this phenomenal shift in the industry. Pick It Apart [1:58] LuAnn and Jessica discuss the first habit of culturally competent designers: Take accountability, especially during the design process and through inclusive leadership. [10:25] Jessica explains the second habit: Ask questions. She says this step is about creating a space for conversation, which should be established at the beginning of a project. [17:58] LuAnn asks Jessica about the third habit: Seek knowledge. [25:26] Jessica shares that the majority of her book, Design for Identity: How to Design Authentically for a Diverse World, is about the critical fourth habit: Talk to customers. [34:44] LuAnn and Jessica expand on the fifth habit: Believe people, and why this habit should not be overlooked. [41:00] Jessica explains the sixth and final habit: Share experience, saying that culturally competent designers need to set the tone, create the space, and model the behavior of sharing experience. LuAnn Nigara and Jessica Bantom's Ah-Ha Moments “All of us need to adopt these habits. So that there is no one outlier in the team or in the organization that is the one speaking up. It becomes a normal part of conversation. And when a point is raised, it can be something that can be can be discussed more broadly.” – Jessica Bantom “The entire culture of the company has to be a place where you allow people to express their points of view.” – LuAnn Nigara “When it comes to identity, and representing cultures and identity, and it's in an authentic way, that does require getting other viewpoints and perspectives..” – Jessica Bantom “There is this expectation that we can't start talking about difference until we bring people of different backgrounds into the organization. That is not true. Because, like we said, there is information available and accessible to of us. And it is also not the responsibility of those people to come into a firm and educate their peers.” – Jessica Bantom   “We have to be willing to engage with customers, because we are the experts on design, but they are the experts on themselves.” – Jessica Bantom   “These are principles, these are ideas, these are things that we should be doing to be better humans. However, if that's not enough to get your mojo going, understand this is your business. Your business is going to dramatically change over the next five-to-ten-to-fifteen years.” – LuAnn Nigara More About Jessica Bantom Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose goals are to help organizations develop customized strategies for transformational change and to enable individuals to take immediate action to become more inclusive. Author of Design for Identity: How to Design Authentically for a Diverse World (coming in April 2023), she is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy. Jessica is a proud alum of the University of Virginia where she earned her undergraduate degree and Marymount University where she earned her Masters. She is certified as an Associate Diversity Coach through the CoachDiversity Institute’s Executive Certification in Diversity Coaching program in collaboration with the Howard University School of Business and holds a certificate in Diversity and Inclusion from Cornell University. In addition, she is a Certified Change Management Professional (CCMP), Prosci Certified Change Practitioner, and Change Management Advanced Practitioner (CMAP) with a specialization in Design Thinking and Innovation from Darden Executive Education at the University of Virginia.   Jessica is also active in the interior design industry as an interior design and color consultant and as an engaged advocate committed to promoting DEIB in the industry and in practice. She describes herself as a multidisciplinary designer of human-centered solutions and uses her specialization in design thinking to develop and apply innovative approaches that transcend industries. A proud member of Zeta Phi Beta Sorority, Incorporated, she’s a long-time resident of the Washington DC area, although she will always call Philadelphia home. Connect with Jessica Bantom Website  Instagram  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #573: Cheryl Luckett, #BLM: See Something, Say Something AWDB #596: Jamel Williams: A Call to Create Opportunity and Change at the University Level   AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity AWDB #720: Flash Back Friday: Cheryl Janis : Defining and Owning Your Niche  AWDB #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
9/12/20231 hour, 10 minutes, 49 seconds
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911: Power Talk Friday: Jenna Gaidusek: Introducing Virtual Assistant Certification by Mydoma Studio

Today With Jenna Gaidusek: Today on A Well-Designed Business I am joined by Jenna Gaidusek, Director of Community and Education at Mydoma Studio. Jenna is a talented designer, founder of the Interior Design Playbook (formerly eDesign Tribe) Facebook community and creator of eDesign U, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry. Jenna doesn’t want you to go it alone as a designer, which is why she joined forces with Mydoma Studio and created the Virtual Assistant Certification program. Listen now to this sponsored episode for all the details about this amazing new resource available only through Mydoma. Pick It Apart   [3:07] Jenna explains what a virtual assistant is and how they help businesses. [4:47] LuAnn and Jenna discuss the need for virtual assistants, especially for designers, and why Jenna and Sarah Daniele from Mydoma partnered to create a certification program specifically within the Mydoma Studio platform. [11:00] LuAnn identifies the ideal candidates for this course. [14:41] Jenna explains what candidates need to do to get started in the certification program. [15:50] LuAnn asks Jenna about common tasks VA’s will complete and different ways they can collaborate with designers after this training in both the project management and rendering. [19:29] Jenna and LuAnn discuss the benefits of having a VA certified in Mydoma Studio, including access to Mydoma, training updates, and access to the community for a year. [28:11] Jenna explains how the week-long course is structured and how to apply.   LuAnn Nigara and Jenna Gaidusek's Ah-Ha Moments   “Virtual assistants are basically like your right hand, man. They can help you streamline your process, take the things off your plate that you just don't enjoy doing, but they thrive on…[doing] the things that you don't love to do, and it makes a great partnership.” – Jenna Gaidusek   “There are people that might not be designers that are so perfect for this role as a VA that it just fits and it just clicks and we need you as designers to be our other half.” – Jenna Gaidusek   “‘This is a tremendous benefit, that if I recognize the value that Mydoma Studio can be to my business—to my back end, to my operations and my system, but I mentally don't have the capacity, whether it's actual intellectual capacity or physical capacity timewise…[Now there is] somebody that I can pay to put my projects in to get everything done.” – LuAnn Nigara   “I believe if you have an organized brain, we can teach this to you.” – Jenna Gaidusek   More About Jenna Gaidusek  Jenna is a talented visual communicator and interior designer with a passion for creating beautiful and functional spaces. She made the decision to leave her corporate interior design career in 2015 to launch her own online interior design business, which quickly gained traction and became a successful venture while she was living in New York City. She began sharing her work on social media, and other designers frequently reached out to her with questions. During this time, Jenna noticed a lack of information and resources available for eDesign, which was not yet a popular concept.  To meet this demand, Jenna founded the eDesign Tribe Facebook community, which quickly grew into a thriving platform for designers to connect and learn from one another (now called the Interior Design Playbook). With a continued need for education in the field of virtual design communication and business development, Jenna created eDesign U in 2018, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry. Jenna also recognized the need for a more user-friendly and affordable 3D rendering program and embeddable shopping list for designers. In response, she developed a cutting-edge platform that provided just that. This platform was quickly embraced by designers and became a game-changer in the industry. In 2022, Jenna's efforts and dedication to eDesign were rewarded when her eDesign Tribe community and all associated entities were acquired by Mydoma Studio. This acquisition provided designers with an unprecedented level of resources and support, allowing them to render their designs and manage their projects with ease. Jenna's innovative and forward-thinking approach to eDesign has had a significant impact on the industry, and her contributions have been widely recognized. She continues to be a thought leader in the field, and her passion for helping designers succeed is an inspiration to all who work with her as the Director of Community and Education with Mydoma and continues to work as a practicing virtual interior designer. Connect with Jenna Gaidusek   Website Virtual Assistant Certification Instagram  Get 20% off Mydoma for 3 months!   A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Mydoma Studio Other Shows Mentioned: #91: Sarah Daniele – Co-Founder & CEO of Mydoma Studio   #177: Power Talk Friday- Sarah Daniele, CEO of Mydoma Studio is back to tell us what’s new for you at Mydoma Studio!   #375: Power Talk Friday: Bonnie Fahy: How to Hire a Virtual Assistant for Your Interior Design Business   #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business #618: Jenna Gaidusek: How to Build an Online Business in Interior Design   #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
9/8/202344 minutes, 12 seconds
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910: Christina Richardson: Expanding Your Design Business Internationally: What You Need to Know

Today With Christina Richardson: Welcome to A Well-Designed Business. Today we’re traveling outside the country. My guest Christina Richardson from Christina Richardson Interiors. Christina is a Scandinavian native who grew up on the charming coast of Northern Sweden. After moving to the U.S. with her husband and two daughters, Christina earned her interior design degree from the New York Institute of Art and Design. With 20 years of interior design under her belt from Sweden, Christina has learned a lot in the business of starting over in another country. She is here to share the “musts” of what she learned you should do if considering taking projects in another country. Pick It Apart [5:00] Christina shares her experience coming to the U.S. and becoming an interior designer.   [9:10] How Christina got clients being from a different country and not knowing anyone.   [15:27] What to think about if you are in the U.S. and want to start a project in a different country.   [20:20] Christina explains the Vienna Agreement.   [34:42] Tips on vetting a contractor when you are doing an out of country project.   [44:05] Christina explains how things work when there are cultural differences. LuAnn Nigara and Christina Richardson's Ah-Ha Moments  “People like you give newer designers hope where you go through the stages of fear, but you plow through,” - LuAnn Nigara   “It’s important for everyone to know about the Vienna Agreement More About Christina Richardson Christina Richardson is a Scandinavian native, she grew up on the charming coast of Northern Sweden, in the small town, Skellefteå. After moving to the U.S. with her husband and 2 daughters, Christina earned her interior design degree from the New York Institute of Art and Design. Having previously earned her masters degree in mechanical engineering and a bachelors degree in construction engineering, and with over 20 years of interior design experience in Sweden under her belt, she’s able to capture the best of both worlds and deliver an alluring blend of function and style that is uniquely her own. A completely female-owned, led, and run business, Christina Richardson Interiors boasts a rich portfolio that includes design elements like Scandinavian, contemporary, coastal, bohemian, and transitional. But Christina doesn’t believe in imposing a style onto her clients. Instead, she figures out what their authentic style is, and then works to make it look absolutely amazing. “I want people to feel like they are seen and heard.” she says. The team is spread out all over the world, Yasmine in New York handles Christina’s PR and communications and Ida in Sweden keeps track of Swedish trends, projects and she also does all the copywriting work and is responsible for all the newsletters. Installation crews are hired close to the sites. Christina works tightly with selected contractors that all have a trained eye for details and design, with several zoom and facetime calls per week to make sure the result is perfect. “Zoom really has changed the design industry”, Christina says, “ I only visit my projects once or twice before install and it works amazingly well when you have good and reliable contractors” The common theme that ties every project together is that each design is created through Christina’s beautiful Swedish lens. Her well-balanced style is fresh, warm, functional, and full of light. It’s sophisticated with a playful edge to wake you up, and unexpected pockets of humor to keep you on your toes. For example, in a recent Hilton Head home design project, upon a classy Serena and Lily end table, sits a rebellious set of coasters that state in all-caps, “Don’t f up the table”. It’s little surprises like these that are indicative of a fabulous mind having designed the space. Speaking of surprises, all of her clients get to experience the treat of her signature design move, “the red thread”. In each design project, Christina creates one area that makes a big statement; bolder than the rest of the space. If you’ve been paying attention, you’ll discover she has left little clues, or a “red thread” throughout the rest of the interior, showing you what lies ahead in the big statement area. To the untrained eye, her signature Scandinavian style may appear modern, but as Christina explains, there’s a big difference between the two. “Modern style is colder, minimalistic, and not as functional. Scandi style is all about warmth and light, and very, very functional!”. It makes perfect sense that Christina’s Scandinavian style combines an abundance of both warmth and light. She grew up in an environment that lacks daylight for a substantial part of the year, so playing up light is a big design focus for her. And cold environments like Sweden inspire all things cozy and comfortable, hence the need for generous warmth and function. Connect with Christina Richardson Website Instagram  Tiktok What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #638: What Would Lu Do?: Processes and Contracts: They Aren’t Made to Be Broken   #789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer #866: McCall Dulkys: Building a Successful Design Business From Around the World
9/5/202358 minutes, 24 seconds
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909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss

Today With Traci Connell: Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-day event. In The Reveal, you will learn the strategies Traci teaches designers to hit one million in revenue. This FREE course is for any interior designer who wants to reach the next level. Who wouldn’t that be, right?  Traci and I also discuss all of the valuable ways you can work with her in The Gloss. She uses her own four-pillar framework; More Purpose, More Precision, More Profit, and More Prestige to help designers achieve more wealth financially, mentally, and personally.  This #smartlady continues to offer up her shortcuts and expertise in everything she has learned on her way to building her multimillion-dollar design firm. Listen in to learn how to join The Gloss and get on The Reveal waitlist. Pick It Apart [12:48] Traci explains her two main keys to leveling up and creating wealth in your business. [16:00] How do you prevent clients from sourcing online after you have sourced things for them? [25:46] Traci talks about the new contingency fee that she has implemented. [34:54] How joining The Confidential can build your business. [39:38] Traci shares her programs and how you can work with her. LuAnn Nigara and Traci Connell's Ah-Ha Moments “Wealth doesn’t necessarily mean money. It’s not about being rich, but having a rich life.” - Traci Connell “We always say on the show, if you tell me ahead of time what the agreements are before we sign, I am a grown up and can decide whether I want to proceed. There are no hard feelings because everyone knows the deal from the beginning.” - LuAnn Nigara More About Traci Connell Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture. With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes. Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board. Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more. Connect with Traci Connell The Gloss The Confidential Attend the free masterclass - The Reveal! Instagram Other Shows Mentioned: #525: Traci Connell: Take Your Business from Setback to Success #554: Power Talk Friday: Traci Connell: Buy Wholesale for Profit A Big Thank You to Today's Sponsor: Today’s show is sponsored by Traci Connell and her free course, The Reveal.
9/1/202356 minutes, 25 seconds
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908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)

Today With Jessica Bantom: Today on A Well-Designed Business I am joined Jessica Bantom, interior designer, DEIB practitioner, and author of Design for Identity: How to Design Authentically for a Diverse World. This is the first part of a conversation about how to become a culturally competent designer.  In this episode, part one of a two-part series, Jessica explains cultural competence is the ability to understand, interact with, and appreciate people of different backgrounds or belief systems that are different from your own. But she explains that it essentially comes down to making space for conversations. Pick It Apart [5:54] LuAnn and Jessica talk about the goals of Jessica’s new book, Design for Identity: How to Design Authentically for a Diverse World   [11:59] Jessica explains why she uses the term “identity” instead of culture, in order to speak more broadly about differences across multiple dimensions—including race and ethnicity but also age, religion, sexual orientation, and body size.  [18:32] Jessica and LuAnn discuss unconscious bias. [21:46] Jessica and LuAnn examine the way different people are able (or unable) to share their experiences and why that is. [35:45] LuAnn clarifies with Jessica that the message in her book is that, as designers, we need to make space for these conversations. [39:35] Jessica explains that designers should not be making assumptions or interpreting someone else’s identity. LuAnn Nigara and Jessica Bantom's Ah-Ha Moments “Cultural competence is the ability to understand, interact with, and appreciate people of different backgrounds or belief systems that are different from your own. And what that essentially boils down to is just really making space to understand and appreciate that there are different experiences that people have based on different aspects of their identity. And it's all about being open-minded to what those are, and accepting that there are other realities.” – Jessica Bantom “We may be in the same room looking at the same thing, but we are going to experience and we are going to process it differently.” – Jessica Bantom “Instead of telling somebody that's baseless, we have to be willing to ask and understand how it happens that way, and why those feelings are there.” – LuAnn Nigara “ ‘It is the duty of the interior designer to have awareness and sensitivity in going about their design for all of the communities that they designed for.’” – LuAnn Nigara quoting from the book Design for Identity: How to Design Authentically for a Diverse World by Jessica Bantom   “As designers it's not on us to interpret somebody's culture or identity. It is on us to open the door for the conversation—to receive the information, to process it, to do what we do as designers with that new information. But it's not on us to come up with our interpretation of somebody's identity.” – Jessica Bantom More About Jessica Bantom Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose goals are to help organizations develop customized strategies for transformational change and to enable individuals to take immediate action to become more inclusive. Author of Design for Identity: How to Design Authentically for a Diverse World (coming in April 2023), she is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy. Jessica is a proud alum of the University of Virginia where she earned her undergraduate degree and Marymount University where she earned her Masters. She is certified as an Associate Diversity Coach through the CoachDiversity Institute’s Executive Certification in Diversity Coaching program in collaboration with the Howard University School of Business and holds a certificate in Diversity and Inclusion from Cornell University. In addition, she is a Certified Change Management Professional (CCMP), Prosci Certified Change Practitioner, and Change Management Advanced Practitioner (CMAP) with a specialization in Design Thinking and Innovation from Darden Executive Education at the University of Virginia. Jessica is also active in the interior design industry as an interior design and color consultant and as an engaged advocate committed to promoting DEIB in the industry and in practice. She describes herself as a multidisciplinary designer of human-centered solutions and uses her specialization in design thinking to develop and apply innovative approaches that transcend industries. A proud member of Zeta Phi Beta Sorority, Incorporated, she’s a long-time resident of the Washington DC area, although she will always call Philadelphia home. Connect with Jessica Bantom Website  Instagram  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #816: Elsie St. Leger: Addressing Racial Inequality in the Design Industry AWDB #732: Power Talk Friday: Erica Courdae: Incorporating DEI Practices in Your Business AWDB #862: AphroChic: Celebrating the Legacy of the Black Family Home AWDB #892 Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes
8/29/202355 minutes, 4 seconds
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907: Power Talk Friday: Manuela Keller and Philip McKay: Introducing 2 New Home Industry Trade Shows; Sun Shading Expo North America and R+T, Stuttgart Germany

Today With Manuela Keller & Philip McKay: Today’s episode is sponsored by Messe Stuttgart, a German company that specializes in organizing trade shows, particularly for the home decor industry. They have been in the trade show business for more than 80 years, annually organizing around 60 shows and 100 conferences worldwide.  Manuela Keller and Philip McKay are joining us to tell us all about two upcoming events: Sun Shading Expo 2023 and R+T 2024, which will both bring together the sun shading and textiles industries. Here, you will be able to maximize your time and meet the right people to discuss business opportunities for the entire sun shading product range. More About Manuela Keller & Philip McKay About Manuela:   Manuela Keller is an experienced manager of international trade shows and events around the globe, with a proven track record in the event services industry since 2006. She has knowledge in strategic planning, business development, marketing strategy, event management and management.   Starting as an intern in the international department of Messe Stuttgart in 2006, she soon took on more responsibility and became project manager for official German Pavilions - joint company participations - at trade shows in all parts of the world - including SXSW (South by Southwest) in Austin, SolarPower in Anaheim, IMTS in Chicago, ArabHealth in Dubai - to name just a few.   In 2009, Manuela became the project manager of R+T Asia, the leading international trade show for the sun control and door industry in the ASEAN region. Other trade fairs such as R+T Middle East, R+T Russia, R+T Turkey and R+T South America were added over the years.    Today, she is Manager of Exhibitions and Events and responsible for the international trade shows of the R+T Alliance - R+T Asia (Shanghai, China), R+T Turkey (Istanbul, Turkey), Sun Shading Expo North America (changing locations/USA) and APAExpo by R+T (Barcelona, Spain).   Manuela Keller is also part of the project team for R+T - the World's Leading Trade Fair for Roller Shutters, Doors and Sun Shading Systems. Among other things, she is responsible for the overarching exchange with the international association partners and supporters, the strategic and thematic support of the international conference program and the processing of international exhibitor and visitor inquiries, as well as the management of the international sales force. With more than 17 years of experience in organizing international trade shows, she brings remarkable added value and her global network to the organization of this outstanding, internationally renowned trade show. The international trade fair heart beats in the middle of the dynamic Stuttgart region. Over 60 trade fairs and more than 100 congresses and events are held every year at our venue. We also operate all over the world and maintain a network of foreign representatives in 51 countries.   She has been married for more than 20 years and is a proud mother of a 10 year old son. As a balance to her working life, she likes to go for long walks in the nearby forest or attend live concerts - preferably punk or alternative rock.   About Philip:   Philip McKay has a proven track record as a successful senior executive with leading event companies.  Before becoming President of Messe Stuttgart IncPhilip founded nGage Events LLC. in 2012. nGage became the premier hosted buyer events company in North America where it produced over 15 events a year across many industries.   Phil McKay also served in many executive positions for some of the largest trade show producers in the globe such as:   Executive VP for Questex Media and was responsible for their hosted model events and technology group. He has also served as Senior Vice President of the World Market Center in Las Vegas in charge of growing their event portfolio in the furniture, gift and home accessories industries. Mr. McKay held the position of Group Vice President and General Manager at Gartner's Vision Events, where he managed the teams of 10 different brands which were leaders in the hosted events in each of their verticals. He also served as Senior Vice President of International Business Development & Operations for Key3Media Group, overseeing the company's portfolio of COMDEX and N+I with 20 plus markets in Latin America, Europe, Asia, Africa and Australia. Prior to Key3Media, McKay was Group Managing Director for Penton Media.   In 2004, Philip McKay was recognized and awarded a Lifetime Achievement Award from Tradeshow Week magazine for his outstanding and distinguished contributions to the global events industry.   Philip McKay is a past member of the board of directors of SISO. He was an active member in the Massachusetts Convention Center Advisory Board, also was past chairman of IAEE Senior Executive Advisory Board and The Future Strategy of Trade Fairs. He also was a past member of the Research Committee of CEIR and editorial advisory board member of Trade Show Executive Magazine.   He is a proud father of two men, and three grandchildren. When Phil is not working in his gardens and spoiling his grandchildren, you will find him on the golf course. Connect with Manuela Keller & Philip McKay Sun Shading Expo R+T 2024 A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Messe Stuttgart
8/25/202349 minutes, 52 seconds
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906: Katie Wick: My Path in Interior Design; My Choice to Be an Employee.

Today With Katie Wick: Welcome to a Well-Designed Business. What would you think if I said that you could be a successful interior designer working as an employee? For some, you may think, nah. For others, you may be thinking tell me more!  My guest today, Katie Wick, interior designer at Jkath Design Build + Reinvent is here to debunk the unspoken stigma that if you are an interior designer and you don't own your own business, then you won’t be successful. Listen in to learn all of the perks and benefits to working for an interior design company. Pick It Apart [2:30] We kick the conversation off with the benefits of working as an interior design employee.   [8:45] Katie’s specific role and day to day duties at Jkath Design Build + Reinvent.   [17:04]  Katie explains how she configures her social media while doing design for Jkath.   [25:47] Additional ways that Katie and Jesse support Katie as an employee.   [44:05] Katie explains her opinion of the stigma attached to designers who don’t want to necessarily start their own firm. LuAnn Nigara and Katie Wick's Ah-Ha Moments “Working within a firm with established systems and vendors contributes to a designer’s delivery and experience with high level design.” - LuAnn Nigara  “There has to be a willingness from both the employee and employer to have the hard conversations and proper communication.” - LuAnn Nigara “They’ve been so generous to me and have created a great culture at Jkath. I would never do anything to cause any suffering in the business. And although it is their business, it is my reputation as well.” - Katie Wick More About Katie Wick Katie Wick is an interior designer at Jkath Design Build + Reinvent in the Twin Cities. Katie’s design ethos is thoughtful, inviting, and sustainable designs. Each design reinvents homes to optimize how a family functions in their space, an environment that emulates comfort and pride to welcome families and friends to gather, and craftsmanship that will sustain past current design trends. Katie specializes in residential renovations including kitchens, bathrooms, and whole house renovations with custom cabinetry design. A homebody at heart, Katie soaks in time with her son and husband at home, playing, cooking, and enjoying the outdoors. Connect with Katie Wick Website Instagram  Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #407: Century Furniture and Carrier & Company Launch New Line at High Point Market April 2019 #627: Julia Miller: The Evolution of an Interior Design Business
8/22/20231 hour, 7 minutes, 42 seconds
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905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects

Today With Fernando Duque: Today on A Well-Designed Business I am joined by friend and colleague Fernando Duque, the CEO of Duke Renders. I am also joined by designers Nicole Salceda, from Eye for Pretty, and Elle Odori, founder of Decorelle, who are living proof that using 3D rendering from Duke Renders can uplevel your projects. Having had Fernando on two times before, we are well aware of his clear process and tremendous success. But we have never heard first hand from one of his clients. It is always nice to hear recommendations from a colleague, and boy do these two recommend Duke Renders. Nicole and Elle share their positive experiences with Duke Renders despite their initial intimidation to give rendering a shot. Pick It Apart   [3:15] Nicole starts us off with how Duke Renders has personally helped her in her projects.   [7:12] Fernando explains what a designer needs to provide in order for Duke Renders to have detailed renderings.   [17:30] Fernando explains how they can easily use your project management systems, like Mydoma to help formulate your rendering.   [24:54] What to expect with the price of rendering.   [32:55] Nicole shares how she uses rendering for her spec homes.   [43:12] How rendering can not only help your clients visualize a space, but also new ideas from the designer.   [48:15] Fernando’s final thoughts about using Duke Render’s 3D rendering for your projects. LuAnn Nigara and Fernando Duque's Ah-Ha Moments “For our first experience going into rendering I was nervous, but Duke Renders made it easy and really laid it out for us by sending us a template to follow.” - Elle Odori “When you have the rendering, it gets the client so excited for what’s to come and holds them over.” -Nicole Salceda “When do you know if it is OK to invest in your business? It is always OK, but it is never going to feel easy.” - LuAnn Nigara More About Fernando Duque Born in Venezuela, MBA Babson College. Serial Entrepreneur, founded more than 5 companies. I co founded Duke Renders with my brother Enrique in March 2020 in the middle of COVID 19, since then it has been a skyrocket growth with more than 100 team members today and no outside investment. We are a 3D Render studio based in beautiful Tulum, Mexico. We specialize in Interior Design and Architectural photorealistic imaging. We serve busy Interior Designers with 100% Accurate Photo-Realistic 3D Renderings of their Creative Designs. We make You and Your Clients feel Proud, Confident and Empowered at Every Single Step of the Design Process. I live in Tulum with my wife Mina, our newborn daughter Penelope and our doggy Lulu. Fun Facts: 1. I love going to the beach at 5am and do it every day! 2. Traveled the world backpacking for 2.5 years 3. Loves cooking Moroccan Food for his Moroccan Wife Connect with Fernando Duque Website Instagram Facebook LinkedIn Houzz A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Duke Renders.  Other Shows Mentioned: #722: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #852: Nicole Salceda: You Don’t Need to Have All the Superpowers
8/18/20231 hour, 2 minutes, 53 seconds
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904: Megan Pisano: Instagram for Interior Designers: Engagement Matters More than Followers

Today With Megan Pisano: Welcome to a Well-Designed Business. We all know that social media can be a great marketing tool—if you can build up a big following. But if you’re struggling to gain a big number of followers, is it even worth the time?  My guest today, Megan Pisano, would say the answer is absolutely yes. With under 4,000 Instagram followers, Megan has still managed to put social media to strong use for her business through engagement and relationship building. Learn why engagement matters more than metrics! Pick It Apart [2:27] Megan breaks down how she started using social media for her business.   [15:42] LuAnn and Megan discuss the importance of investing in professional photography.   [16:20] Megan shares the nitty-gritty of her Instagram approach, from content to hashtags.   [33:24] Megan discusses how relationship-building and engagement matter so much on Instagram.   [45:04] Megan and LuAnn talk about the value of referrals, networking, and live events. LuAnn Nigara and Megan Pisano's Ah-Ha Moments “So even though the first time they reach out to you, it's technically a cold lead, it actually is functioning like a warm lead, because the relationship has already begun.” -LuAnn   “You have to post pictures of yourself. People want to know what you look like.” -Megan More About Megan Pisano Megan Pisano Design is an interior design company based in Chatham, NJ. Whether you’re in need of a full-house design or a single-room color recommendation (or anything in between), Megan can help you transform your home. Megan works closely with her clients to understand what they’re looking for and creates spaces that are both beautiful as well as functional! She has a love for clean, minimalist designs that are brought to life with art and decor that reflect each client’s personality. Megan’s interest in interior design began at a young age when she found herself rearranging her bedroom furniture every week (a habit that still remains!). She went on to receive an interior design degree from the Indiana University of Pennsylvania and quickly put it to good use after graduation by working as an interior designer for the top Italian Furniture Company, B&B Italia. After 10 years at B&B Italia, Megan decided to go out on her own in 2017 and fulfill her lifelong dream of starting her own company. Megan loves helping her clients create spaces they feel happy in and feels lucky to have a job that she never sees as “work”. She’s also a certified yoga instructor – a passion that helps her bring a calm, relaxed approach to all of her designs and clients. Megan lives in Chatham, NJ with her husband and their 2 young boys. Connect with Megan Pisano Website Instagram  Facebook  Houzz What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd. #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers.
8/15/20231 hour, 1 minute, 24 seconds
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903: Power Talk Friday: Adam Stevison: Give Your Clients an Interactive, Luxury Experience at the Home Depot Design Center

Today With Adam Stevison: Today on A Well-Designed Business I am joined by Adam Stevison, Luxury Showroom Manager of the newest Home Depot Design Center in Vauxhall, New Jersey. While the Home Depot has been around for almost 50 years, this new concept is a store-within-a-store, offering an interactive, luxury experience aimed to serve a customer it was unable to before. The Vauxhall location is the third Design Center that the Home Depot has opened, with other locations in San Diego, California, and Rockville, Maryland. In this episode, sponsored by the Home Depot Design Center, Adam tells all about this extraordinary opportunity for designers and their clients. Featuring luxury brands appliances by Monogram, Thermador, Signature Kitchen Suite, and Dacor, the Home Depot Design Center features working vignettes, a team of experts, and end-to-end white glove service handled entirely in-house. Pick It Apart [1:50] Adam explains what the Home Depot Design Centers (HDDC) offer as a full experience center with built-in vignettes all in demo mode featuring. [9:31] Adam and LuAnn discuss how designers can learn about the appliances from the team at the HDDC in order to educate their clients and also bring their clients in to experience the center themselves. [16:28] LuAnn asks Adam to walk through the process of the experience from a designer’s standpoint. [24:02] Adam talks about the white glove service at the HDDC, explaining all of the concierge services that accompany the experience and emphasizing that no part of the process or product is handled by a third party. [32:42] Adam and LuAnn discuss client needs and wants and how the appliances at the HDDC can accommodate a range of budgets and desires. [43:24] Adam encourages designers near the New Jersey location to use the HDDC as a shared workspace with their clients. LuAnn Nigara and Adam Stevison's Ah-Ha Moments “Experience goes a long way.” – Adam Stevison “We can teach a designer that's designing as much as the consumer and the end user.” – Adam Stevison “I know I can't sell what I don't know and I don't understand… So I love that we have this ability to come and really absorb it and grasp it and get the reason for the price tag, what is the value that goes in.” – LuAnn Nigara “Nothing gets handed over at Home Depot Design Center to anything third party at any stage of the game.” – Adam Stevison “Ultimately, this is actually the role in the value of the designer—to be the person that's doing the coordinating among everybody.” – LuAnn Nigara More About Adam Stevison Since starting with The Home Depot in 2001, Adam Stevison has worked in various roles both customer facing and regional support positions. Titles aside, he is an adept salesperson and operations manager, who now oversees the Home Depot Design Center in Vauxhall, NJ. As a part of a new venture in an established company, that’s over 44 years old, his team in HDDC serve a customer that was unable to before.   Introducing the Home Depot Design Center If the kitchen is the heart of the home, we look forward to being able to match the name recognition of The Home Depot with luxury branded appliances at the Home Depot Design Center to make the kitchen of our client’s dreams come true.  Customers benefit from interacting with the appliances in our luxury showroom to help them decide on products that fit their lifestyle. And through partnerships with designers and the trade, we extend a white glove delivery service, products that are high quality, highly sought after, and suited well for those looking for an elevated experience. Open House at the Home Depot Design Center The best way to learn about the latest features on kitchen appliances is to visit our showroom in Home Depot Design Center in Vauxhall, NJ. Designers and trade professionals are welcome to our Open House on September 14, 2023. And meet the best-selling author and podcaster: LuAnn Nigara. Visit the event page for details and RSVP to attend. Connect with Adam Stevison Website RVSP to attend the Open House at the Home Depot Design Center! A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by the Home Depot Design Center.  Other Shows Mentioned: #31 Steven Cooper – The Value of a Trusted Vendor #536 Monogram Appliances: Robert Koller and Alexandra Skobel #608  Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience #794 Renee Biery: Do Clients Know You Can Handle Project Management?
8/11/202354 minutes, 27 seconds
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902: Rama Dandamudi: Why Predictability Matters More than Pricing for Interior Designers

Today With Rama Dandamudi: Welcome to a Well-Designed Business. We all know the value of relationships in business—but what about the HOW? How are people going about building solid business relationships that make a difference? My guest today, Rama Dandamudi, is someone who believes in relationships. Rama is here today to talk about predictability—specifically why predictability matters more than pricing. But as you’ll hear in this conversation, the way you create predictability is by focusing on relationships. Pick It Apart [5:39] Rama and LuAnn talk about the importance of execution. [10:56] Rama shares why being predictable matters. [17:06] Rama discusses how relationship-building ensures successful projects. [27:24] Rama and LuAnn talk about how to handle tough situations and conversations in business. [39:58] Rama and LuAnn discuss why a personal touch matters. LuAnn Nigara and Rama Dandamudi's Ah-Ha Moments “Establish a reputation of being reliable and being consistent and being predictable. Not only will vendors want to come and work with you, but eventually clients will bring more work to you.” -Rama   “You've taken basically, the qualities of your typical mom-and-pop shop of why that business is important in a community. And you've taken those exact same principles and put it on the global scale that your business lives on.” -LuAnn More About Rama Dandamudi I am a Chicago-based entrepreneur with more than two decades of experience creating and managing businesses within the residential design industry. Currently, I am the president and founder of 210 Design House, a lifestyle showroom offering a curated collection of internationally acclaimed, high-end interiors products (including Snaidero, MisuraEmme, Plain & Fancy, Glas Italia, Arflex, Wall&decó, and Milldue noorth and Vitage).  For more than 25 years, my team and I have brought functional luxury and unique design to life in both single-family and multi-unit residential projects across Chicago and the country. In addition, I have spent the past two decades developing partnerships with international luxury brands and bringing them to the U.S. market, while remaining active with charitable organizations focused on child welfare and education. Prior to entering the design world, I was a board certified surgeon at Cook County Hospital for nearly 20 years. Connect with Rama Dandamudi Website Instagram  Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #222 Power Talk Friday: Lee Cockerell- Customer Service the Disney Way  #753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business 
8/8/202357 minutes, 35 seconds
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901: Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur

Today With Anna Nelson: Today on A Well-Designed Business, I welcome my friend Anna Nelson. I met Anna in September 2022 at the HPS. Out of the 60 or so people that were there, Anna was the first person I immediately connected with. In the episode you will hear her say that this is her strength, connecting with people on a deeper level, and I can personally vouch for that.  Anna is here to talk about how she helps entrepreneurs find and use their own strengths to get focused and aligned in their businesses. Pick It Apart [8:10] Anna explains the importance of appreciating the value of your ideas in relation to benefitting your business.  [12:15] How your client can have an impact on utilizing and recognizing your strengths. [13:50] Anna shares for people not ready to invest, how they can recognize their strengths on their own. [22:20] Anna shares an example of when it clicks for a client recognizing their strength and utilizing that to better their business.   [29:20] Anna can also benefit experienced designers and window treatment professionals who have been in the business for years. LuAnn Nigara and Anna Nelson's Ah-Ha Moments “As a designer you can design a room, but how you approach designing that room will be different than someone else through your strength. It comes down to understanding what sets you apart in your industry.” - Anna Nelson “If you don’t appreciate the value of your ideas and why they set you apart from someone else then you don’t know how to use them in a way that can benefit your business.” - Anna Nelson More About Anna Nelson Anna Nelson, MBA, ACC is a coach and speaker on a mission to help 10,000 entrepreneurs get focused and aligned in their businesses. She spent 18 years working in the corporate worlds of the financial, retail and marketing industries before embarking on her own entrepreneurial dream of helping people reach their goals by first understanding their strengths. She’s coached hundreds of individuals from solopreneurs starting their businesses to 7-figure entrepreneurs with a team helping them get crystal clear on what each individual brings to their business and their clients. She loves nothing more than talking with a stranger and getting them excited to pursue the unknown and make their dreams a reality. Connect with Anna Nelson Website  Instagram  Facebook  LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: # 174- Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours # 811- Power Talk Friday: Heather Hansen: You Are Your Own Advocate
8/4/202355 minutes, 26 seconds
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900: Sara Hamza: Building a Design Business Aligned with My Fred Berns "Only"

Today With Sara Hamza: Today on A Well-Designed Business, I am joined by Sara Hamza, a Danish-Egyptian designer and the founder of Nina June, a custom furniture and styling brand. Based in Cairo, Egypt, Sara operates her business from a place of compassion, genuinely seeking to know and understand her clients so she can serve them better.  Sara is sharing how being diagnosed with RA as a teenager impacted her life and career, how she currently defines success, and what listening to the podcast for the past few years has taught her. Pick It Apart [6:33] Sara talks about how she operates her design business in Egypt and how the podcast has helped answer many questions she has along the way. [12:17] LuAnn and Sara discuss why connecting to your clients with compassion is important, and how Sara’s medical history has informed this lesson in her business. [19:34] Sara explains how being diagnosed with RA forced her to make difficult choices, prioritize her activities, and delegate from a young age, which all serve her in her business now.  [24:49] Sara tells LuAnn that she learned to define her own success by listening to the podcast. [32:31] Sara describes her furniture lines and what she offers at Nina June. [36:22] LuAnn and Sara discuss how her Danish and Egyptian roots contribute to her character and influence her designs. [49:36] LuAnn and Sara talk about the importance of wellness, in life and in order to sustain a successful business. LuAnn Nigara and Sara Hamza's Ah-Ha Moments “Compassion means that you're actually willing to do something about it, versus empathy—where you just feel with a person.” – Sara Hamza “People really pick up when someone is genuine, and when someone is reliable and trustworthy. And when your client sits in front of you and feels that—you're booked on the spot.” – Sara Hamza “We're not looking for something so far away—we're looking for something that's truly part of us…What is my real “why” here?” – LuAnn Nigara “I think much of the maturity that I've obtained the last three years is because I had to look inward.” – Sara Hamza “If we want to change ten things, we have to start with actually changing one thing.” – LuAnn Nigara More About Sara Hamza Sara Hamza landed her first job, painting seashells for a gift shop, when she was just 12 years old—it was the spark that kindled her desire for a creative career. At the time, she had no idea which area her artistic flair would lead her but throughout her rigid education, she craved an outlet that would release her imagination. Born in Cairo, Egypt, in 1985 to an Egyptian father and Danish mother, she lived a family-oriented daily life that would seem unsophisticated compared to life in other capital cities. After completing German school, she studied architecture at the Fine Arts University in Cairo while applying for a Design and Innovation course in Denmark.  Perhaps she is an overachiever, because not only did Sara complete her design course, but also began her first design-related job whilst studying.  Coordinating between a Danish designer and an Egyptian manufacturer, she got her first opportunity to visit a tradeshow in Stockholm, an experience that filled her with awe and strengthened her ambition even further. Following her graduation, Sara returned to Cairo where she was fortunate enough to get a job with award-winning designer Karim Mekhtigian at Alchemy. She worked there for three years, garnering experience, and pursuing other design enterprises, such as the design and manufacture of her well-known flip-flop brand Shibshibi.  Sara decided it was time to stand alone so she left Alchemy spending some time designing her own home and taking on projects for acquaintances and a growing number of clients. Increasingly, she took the time to sit with clients and understand their backgrounds, struggles and dreams before designing for them. It became a truly satisfying part of her work and she found that knowledge of a client’s story gave her an instinct for what they would find both comfortable and comforting in her designs. Alongside the projects for her new clients, she took on designing a furniture collection for a well-known brand, C-Reality. At Egypt’s largest trade show, her collection was received well by the crowd and fellow designers—an immense thrill for Sara. Since then, Sara has taken part in several design workshops, including the D+I workshop, which was one of the first design workshops in Egypt, where she exhibited her ‘drop table-lamp’ at one of Egypt’s most historic neighborhoods, Moez street. In 2013, she started her second brand, House of Vintage. It evolved from an idea inspired by her love of mid-century Scandinavian furniture which she enjoyed rooting out at markets in Denmark, Sweden and Germany. She began to ship her finds to Egypt, refurbishing and selling them. This business kept her busy while her next idea for what she really wished to do germinated and she got the courage to begin her own brand of furniture design and home styling. Nina June’s first collection was well-received when it launched in November 2019. It combined a perfect blend: Scandinavian look and feel, vintage touches, and the warmth of Egypt. The Nina June style was a celebration of simplicity and cosiness, with just a breath of luxury that pampered its clients, so when Coronavirus hit Egypt straight after the launch in January 2020 it seemed that everyone would be home forever. However, contrary to all expectations, Sara was able to take part in a pro bono program, where designers performed free online home makeovers for people who would not normally think, or indeed be able to afford, to have their homes redesigned. It was this step which promoted her home-styling career. The Nina June brand is all about collaboration and since February 2020, when Sara launched her wood workshop and office with her new partner, the brand has collaborated with wallpaper designers, metal sculptors, pattern artists and mosaic artists, to name but a few. She can offer furniture production services to designers, directly to customers, or a full home-package consultation. The individual creative vision of so many artists and their ability to discuss and benefit from each other’s knowledge and ideas stimulates the brand keeping it fresh and inspired. Today the workshop houses eight carpenters with a team of six in the office and it is still growing. Connect with Sara Hamza Website Instagram  Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #596: Jamel Williams: A Call to Create Opportunity and Change at the University Level #720: FlashBack Friday: Cheryl Janis : Defining and Owning Your Niche #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate #840: Jean Stoffer: Work in Harmony Through Every Season of Life #896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris #897: Power Talk Friday: Adrien Cotton: Design Your Midlife Wellness for Confidence
8/1/20231 hour, 8 minutes, 54 seconds
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899: Power Talk Friday: Janine Aurichio: The Inside Job: 3 Keys to Calm, Clear, and Joyful Creativity

Today With Janine Aurichio: Hi, welcome to a Well-Designed Business. On this Power Talk Friday, I am joined by Janine Aurichio, Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. Janine coaches design professionals on The Inside JobTM which creates the mindset and mental fitness needed to run their business with clarity, purpose, and ease.  We are discussing something we all have in common, no matter where we come from; inner voices, or what she calls your inner Sage and Saboteur. It’s a battle. And Janine is here to guide us on how to do the inner work to intercept our negative Saboteur voice. Pick It Apart [6:40]  Does our environment add to the intensity of our negative thoughts, or Saboteur?” [9:09] Why do we focus on the negative thoughts and stories we tell ourselves?  [14:00] How the impact of the inner Saboteur impacts everything. [20:48] Janine talks about the Positive Intelligence Framework and the exercises we can do to shift out of the negative mindset, or Saboteur. [36:25] Janine tells us about the free Saboteur assessment she offers. LuAnn Nigara and Janine Aurichio's Ah-Ha Moments “If you want to reach your highest levels of performance with lasting peace of mind, you have to deal with the inside stuff.” - Janine Aurichio  “The stories in our head are made up, so why do we put so much emphasis on it?” - LuAnn Nigara “The Saboteur is indulging itself in emotion and reacting. The Sage empathizes, thinks, and taps into the positive.” LuAnn Nigara More About Janine Aurichio Janine Aurichio, MBA, WPCC, MIM, is a Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. A former designer and recovering perfectionist, Janine coaches design professionals on The Inside JobTM of creating the mindset and mental fitness to run their business with clarity, purpose and ease. Using her signature Life Styling approach, her clients go from stress and overwhelm to calm, clear and creative. Her 35-year journey from type-A executive to type-Me coach informs her work with stressed entrepreneurs, and helps them achieve peak performance with maximum peace-of-mind and heart. With Beauty as her #1 core value, Janine’s purpose is to be part of the healing of the world by supporting the Beauty-makers. She is an avid hiker and scuba diver, and a native New Yorker living in northern California with her rescue dog and cat. Connect with Janine Aurichio Website Blog LinkedIn Instagram Saboteur Assessment Schedule a free 30-Minute Saboteur Consultation What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business.
7/28/20231 hour, 9 minutes, 1 second
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899: Power Talk Friday: Janine Aurichio: The Inside Job: 3 Keys to Calm, Clear, and Joyful Creativity

Today With Janine Aurichio: Hi, welcome to a Well-Designed Business. On this Power Talk Friday, I am joined by Janine Aurichio, Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. Janine coaches design professionals on The Inside JobTM which creates the mindset and mental fitness needed to run their business with clarity, purpose, and ease.  We are discussing something we all have in common, no matter where we come from; inner voices, or what she calls your inner Sage and Saboteur. It’s a battle. And Janine is here to guide us on how to do the inner work to intercept our negative Saboteur voice. Pick It Apart [6:40]  Does our environment add to the intensity of our negative thoughts, or Saboteur?” [9:09] Why do we focus on the negative thoughts and stories we tell ourselves?  [14:00] How the impact of the inner Saboteur impacts everything. [20:48] Janine talks about the Positive Intelligence Framework and the exercises we can do to shift out of the negative mindset, or Saboteur. [36:25] Janine tells us about the free Saboteur assessment she offers. LuAnn Nigara and Janine Aurichio's Ah-Ha Moments “If you want to reach your highest levels of performance with lasting peace of mind, you have to deal with the inside stuff.” - Janine Aurichio  “The stories in our head are made up, so why do we put so much emphasis on it?” - LuAnn Nigara “The Saboteur is indulging itself in emotion and reacting. The Sage empathizes, thinks, and taps into the positive.” LuAnn Nigara More About Janine Aurichio Janine Aurichio, MBA, WPCC, MIM, is a Certified Life Coach, Mental Fitness Coach, Speaker, and Founder of YES2YUM Life Styling. A former designer and recovering perfectionist, Janine coaches design professionals on The Inside JobTM of creating the mindset and mental fitness to run their business with clarity, purpose and ease. Using her signature Life Styling approach, her clients go from stress and overwhelm to calm, clear and creative. Her 35-year journey from type-A executive to type-Me coach informs her work with stressed entrepreneurs, and helps them achieve peak performance with maximum peace-of-mind and heart. With Beauty as her #1 core value, Janine’s purpose is to be part of the healing of the world by supporting the Beauty-makers. She is an avid hiker and scuba diver, and a native New Yorker living in northern California with her rescue dog and cat. Connect with Janine Aurichio Website Blog LinkedIn Instagram Saboteur Assessment Schedule a free 30-Minute Saboteur Consultation What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business.
7/28/20231 hour, 9 minutes, 1 second
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898: Jillian Lare: An Engineer-Turned-Designer’s Take on Tech

Today With Jillian Lare: Today on A Well-Designed Business, I am joined once again by Jillian Lare, a trained engineer, experienced college lecturer, and award-winning interior designer. A few years ago, Jillian partnered with her friend and fellow designer to start Morris Lare Interiors in Des Moines, Iowa, and it has been a growing success. Jillian credits a lot of her success and smooth business operations to the technology she implements. She is sharing what is working well in her business, along with suggestions on where to get started integrating technology into your businesses as well. She’s also got a great prompt if you want ChatGPT to create a great Spotify playlist just for you. Pick It Apart [4:12] Jillian explains how she uses various project management software platforms in her firm. [19:04] Jillian shares how her team does a daily check in each morning on Slack to stay up to date on their priorities without having to meet in person.  [27:20] LuAnn and Jillian discuss tracking time and expenses within the project management systems and by using the app Harvest. [30:07] Jillian talks about how she is using Milanote. [44:03] LuAnn shares her thoughts on naming conventions and how these need to be thought through at the beginning so they are easily searchable. [48:33] Jillian explains why she uses DesignSpec to keep a record of all of their specs in one database. [54:16] LuAnn and Jillian discuss using AI for idea generation, making a great Spotify playlist, and prompting Midjourney. LuAnn Nigara and Jillian Lare's Ah-Ha Moments “I'm about just get something that works. And email is not the answer.” – LuAnn Nigara “f it's not easy to do, it doesn't matter how good it is. It's not going to get done.” – LuAnn Nigara “I just want everything to be accessible wherever I am. The minute it's like not accessible is when I'm kind of like start to lose interest in it, because we're just out and about so much.” – Jillian Lare “Every time you enter the same information in multiple places, that's an opportunity to get it wrong.” – Jillian Lare More About Jillian Lare Jillian Lare is a native of northeastern Pennsylvania. She achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur. Jillian made the switch from engineering to design in 2007 when she apprenticed with a local designer. Upon relocating to Des Moines, she enrolled in the MA of Interior Design program at Iowa State and graduated in 2013. She joined the faculty shortly after and served as an instructor for five years, specializing in residential design and visual and graphic communication. While teaching, she continued to design for clients. After the birth of her son in 2017, she launched Jillian Lare Interior Design, her eponymous firm focused on residential new construction and remodeling. Jillian enjoys working on a variety of residential projects including new construction, kitchen remodels, decorating, and furnishings throughout the Des Moines area and with clients coast to coast. She resides in West Des Moines with her husband Keegan, a registered landscape architect, their son Ashton, and two dogs Booker and Arlo. Connect with Jillian Lare Website Instagram Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #162: Power Talk Friday – Natalie Norcross – The Dynamic Leader of A Design Partnership #506: Power Talk Friday: Natalie Norcross: A Design Partnership #544: Power Talk Friday: Natalie Norcross: 5 Things To Do To Get PR #864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager #870: Jillian Lare: Processes to Know Your Numbers #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers Other Resources Mentioned: Asana InDesign Basecamp Dropbox Slack Voxer Harvest Studio Designer MyDoma Studio Milanote Pinterest Instagram Canva Google Suite Chief Architect Calendly Type Form Design Spec ChatGPT Midjourney Books: Building a Story Brand by Donald Miller Tiny Habits by BJ Fogg Atomic Habits by James Clear
7/25/20231 hour, 9 minutes, 53 seconds
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897: Power Talk Friday: Adrien Cotton: Design Your Midlife Wellness for Confidence

Today With Adrien Cotton: Today on A Well-Designed Business, I am joined by Adrien Cotton, menopause expert, transformational concierge wellness coach, and founder of Alexandria Wellness. Adrien’s luxury services and holistic approach bring beauty and confidence to her clients. Like many interior designers, Adrien operates a very personal pursuit that can impact every facet of an individual or family’s life and well-being.  Driven by systems, efficiency, and meaningful connections, Adrien is here to share effective business insights that will move the needle in any industry. We talk about qualifying clients, building a solid team, the importance of systems and consistency, and the value of human connection. Pick It Apart [5:45] Adrien explains her intake process and how she has refined it to make sure her clients are committed. [12:03] LuAnn and Adrien discuss the back end of her business and how her team supports all of her business efforts. [17:29] Adrien explains how she pivoted into concierge wellness and established her brand. LuAnn relates that to how many designers come into the industry as a second career. [21:02] Adrien talks about the importance of knowing your numbers in accounting and data, as well as the importance of systems. [26:51] Adrien explains her system for an editorial calendar throughout the year. [30:34] LuAnn tells Adrien how she uses ChatGPT for rough drafts and idea generation, but explains that the human element is still necessary. [39:29] Adrien and LuAnn discuss the value of human connection and how concierge wellness and luxury interior design are both rooted in that connection because you can’t just Google them or use AI for them and get a personalized answer. [45:37] Adrien mentions her master menopause course and walks through how her concierge small groups work. LuAnn Nigara and Adrien Cotton's Ah-Ha Moments “I'm not a trend and I'm not a fad. I'm not a cleanse, I'm not a diet. I'm a lifestyle.” - Adrien Cotton “If any designer thinks [AI] is replacing the interior design industry, then they're not really fully in touch with what their actual intellectual property is.” – LuAnn Nigara “The human brain thrives on connection with another human being. And so a designer or a wellness expert—we're connecting with someone who's going to trust us to make their life a little bit more beautiful.” – Adrien Cotton “I'm serving them in a way that they can't Google. And I will work just as hard as they do.” – Adrien Cotton “You want to get up every day and live in your ‘why’ and do what you do. Because…when you can do that and make money at it, you can do that and support your family or yourself…then that is the day that you're not working.” – LuAnn Nigara More About Adrien Cotton Adrien Cotton believes that the greatest gift you can give to yourself is the gift of wellness. She is an accomplished speaker, entrepreneur, corporate wellness educator, menopause expert and transformational wellness coach with proven success in designing and implementing innovative workforce wellness programs. Her effectiveness as a facilitative leader, motivational speaker, writer and coach is rooted in a strong set of guiding principles for growth and mirrors her own personal wellness journey. Since founding her wellness enterprise, Adrien has leveraged her fitness and wellness background to move women from a place of “giving up” to one of proactive self-care. Her work goes beyond nutrition and exercise and focuses on an individual’s lifestyle and key high-impact areas including stress resilience, sleep, calendar management, mindfulness, and menopause. She excels in shifting mindsets and helping her clients leverage small habits that yield lasting results. Whereas the market is saturated with wellness professionals, Adrien brings a breadth of corporate experience, a proprietary methodology, and a unique client-centric perspective. After serving in high-leverage professional roles, Adrien pivoted her career focus to helping clients capture their strength in all areas of life.  She is also the creator of the MASTER Menopause NOW! Wellness Program. This course is the culmination of 20 years of research and many years of working with perimenopausal and menopausal women. She has discovered what works, with real women, every day. Connect with Adrien Cotton Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #86: Andrea Schumacher – Strategies for Client Management #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! #848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client #852: Nicole Salceda: You Don’t Need to Have All the Superpowers #854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
7/21/202357 minutes, 42 seconds
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896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris

Today With Cléophée Poli: Welcome to a Well-Designed Business today. I am very excited to welcome to the show a long-time listener, Cleo Poli.  Cleo is from Paris, but traveled abroad, living several different places around the globe. She worked in interior design in London, but moved back home to Paris when she found out she was expecting a baby. It was there that she discovered her niche—her Fred Berns only—serving English-speaking clients in France.  Today, she’s here to share what she has learned embarking on an interior design career in Paris, establishing and developing her niche, and serving an unfulfilled need for English-speaking clients.  Pick It Apart [4:00] Cleo shares her journey and how she ended up back home in Paris serving English-speaking clients.  [9:04] LuAnn and Cleo discuss how Cleo’s niche took shape and the importance of niching. [14:54] Cleo explains how interior design is fundamentally different in Paris.  [31:16] Cleo shares how and why she uses a pricing structure that’s unusual to the area.  [41:21] Cleo reflects on her insights from the show and building her firm.  LuAnn Nigara and Cléophée Poli's Ah-Ha Moments “It's important to know yourself first, right? Know yourself first, figure out your why and then move. And it doesn't matter if it's the same or different than anybody else's—it just matters that it's true to you, that you know that you're doing what you really want the way you want to do it.” -LuAnn More About Cléophée Poli Cléophée was born and raised in Paris and has spent the best part of the last decade living overseas (Malawi, Australia, England and now Paris again) with her Australian partner. This time abroad heightened her understanding of the need to have a home away from home as well as the chance to discover many different cultures and their affiliated designs. Her father is an antiques and collectables merchant and her mother a multidisciplinary artist. Growing up surrounded by art and vintage decor magazines, Cléo developed an eye for design from a very young age. Since she was a child, she scouted Parisian flea markets, museums and collector shows across Europe and the US. Design became a staple in her everyday life. Her appreciation for good design and the arts has allowed her to tailor a very particular service offering, Kids’ Artwork, for her English-speaking expatriate clientèle based in Paris. Connect with Cléophée Poli Website Instagram Facebook What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #169 Amber Lewis- Keynote Speaker at Design Blogger’s Conference #174 Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours #670 Power Talk Friday: Susan Inglis: Sustainable Furnishings Council, What You Need to Know. #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
7/18/20231 hour, 2 minutes, 29 seconds
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895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers

Today With Sandra Funk: Welcome to a Well-Designed Business. We all know that thriving in business takes a specific mindset. But what is the millionaire mindset, really? How can we break out of fear mode and start doing what it takes today to take our business where we want to be? In today’s sponsored show, Sandra Funk is here to chat about the Interior Design Standard and the millionaire mindset for designers.  Pick It Apart [7:54] Sandra and LuAnn discuss why waiting for the “right time” hurts designers.  [21:26] Sandra and LuAnn talk about the importance of investing in your business. [40:07] Sandra and LuAnn share the value of setting expectations with your clients.  [45:44] Sandra shares how important it is to have a process for estimates—and to stick to it.  [49:36] Sandra shares details about the upcoming session of the Interior Design Standard.  LuAnn Nigara and Sandra Funk's Ah-Ha Moments “When we're not process driven, and we don't have it documented, then we are making up the conversation.” -LuAnn “There are so many designers who are doing this designer discount and charging 10% or 20%, or even 30% markup. I tracked it people—that is break-even. 35% markup is break-even.” -Sandra More About Sandra Funk Sandra Funk is a trusted advisor and the celebrated design leader who built the boutique firm, House of Funk and her proven process, the Interior Design Standard. Over 30 national press outlets - Elle Decor, Architectural Digest and House Beautiful, to name a few - have recognized Sandra for her award-winning designs and innate entrepreneurial spirit.  Despite her business degree, a background in business process consulting and a design education from Parsons, it took Sandra over a decade - and the help of several experts - to develop and fine-tune her business model for a thriving interior design firm.  Today, Sandra is deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm. Connect with Sandra Funk Website Instagram Facebook Pinterest Other Shows Mentioned: #845 Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #585: Sandra Funk: Helping Designers Improve Their Business Systems #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm #02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy
7/14/20231 hour, 2 minutes, 4 seconds
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894: Jessica Duce: The Vacation Rental Design Summit at High Point Market

Today With Jessica Duce: Welcome to A Well-Designed Business. Jessica Duce, principal designer at both JDuce Design and Vacation Rental Designers is back on to talk about her Vacation Rental Design Summit she held in spring 2023 at High Point. We talk about the importance of noticing gaps in the industry and how she used them to her, and everyone’s benefit, in more ways than one. We also learn about the membership program she and her partners started, and everything else Jessica has been up to since she was last on! Pick It Apart [1:45] Jessica fills us in on why she was so passionate to create the Vacation rental Design Summit. [5:00] Jessica explains that there are, in fact, differences between vacation rental design and regular design. [13:09] Jessica shares what the new summit consisted of for both new and old vacation rental designers. [24:20] Jessica talks about the membership program her and her partners launched at the summit. [36: Jessica tells us about the evolution of Vacation Rental Designers since she was last on the podcast. LuAnn Nigara and Jessica Duce's Ah-Ha Moments “People want to stay somewhere that doesn't look like their home.” - Jessica Duce “Brands want to be apart of a rental, so guests or designers that they bring in can experience these brands there instead of in a showhouse.” - Jessica Duce More About Jessica Duce In business for almost 20 years, interior designer Jessica Duce brings her creativity and expertise to both residential and commercial projects. With Houston as homebase, she works with clients across the country which she says affords a unique perspective on regional design trends and needs. The principal designer at both JDuce Design and Vacation Rental Designers, she saw the latter as a much-needed niche service bringing value to short-term rental property homeowners who require a unique mix of budget and modern style. Together with business partner and real estate consultant Julia Harmon, they are creating new opportunities for designers and owners in that space. As an accomplished speaker and presenter, Jessica has appeared on numerous panels and podcasts, and she has been featured in community lifestyle publications as well as trade magazines including Business of Home, Furniture Today, Designers Today and KBIS magazine. Most recently, she announced her role as key strategist in the inaugural Vacation Rental Design Summit to be held in conjunction with High Point Market in April 2023. Jessica is the incoming President for IDS Houston as well as National IDS membership. Additionally, Jessica is proud of her ongoing relationship with Modenus and its Design Hounds Influencer program. Connect with Jessica Duce Vacation Rental Designers Website Instagram Vacation Rental Design Summit Instagram Jessica Duce Instagram Facebook Twitter What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development #305: Elizabeth Scruggs- The Things I Learned From A Well-Designed Business® #368: Jessica Duce: VRBO Interior Design #540: Robin Baron: Strategic Thinking on Product Development  
7/11/20231 hour, 13 seconds
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893: Power Talk Friday: Michelle Clayton: Essential Strategies to Uplevel Your Branding

Today With Michelle Clayton: Today on A Well-Designed Business, it’s Power Talk Friday. I am sitting down with Michelle Clayton, the Brand Strategist, and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. Michelle wanted to come on and first of all, give us some great actionable branding tips, but also to debunk the misconception that using Fiverr or Pinterest for your logo is a good idea. Spoiler alert, it’s not. Michelle will explain why and what you should be doing for your brand.  Pick It Apart [3:25] Michelle tells us the first place we should turn to when considering a rebrand. [14:58] Michelle explains the difference between your brand logo made from someone on Fiverr compared to a professionally made logo. [30:45] Michelle and LuAnn discuss brand consistency among all of your platforms. [39:49] Additional actions you should skip when formulating your brand.  [46:20] Michelle explains that re-branding or tweaking your current brand doesn’t mean changing yourself. LuAnn Nigara and Michelle Clayton's Ah-Ha Moments “If you present your brand one way on Instagram, and a completely different, or old, way on your website and they just don’t line up, it’s a hard no for me.” - LuAnn Nigara “People need that consistency in their brand across all platforms, whatever that is for your business.” - Michelle Clayton “You need to make it easy for people when they are checking you out, and give them the path of least resistance.” - Michelle Clayton “Everyone has a brand and the beauty is you can love and keep developing the one you have or if it isn’t working for you anymore, you can always change it.” - Michelle Clayton More About Michelle Clayton Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. She captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently go after their next big thing. With a design degree and 30 years in the industry, Michelle’s experience ranges from in-house art departments to non-profits to two of Calgary’s largest advertising agencies. Through, Let Her Fly, she now brings that same level of expertise and eye for detail to entrepreneurs and small businesses. Michelle loves helping women create a brand that looks as professional as they are—one that fits like their favorite t-shirt and attracts more ideal clients. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line. Through strategic design, insightful articles, guest interviews, and online and in-person workshops, she breaks down the mystery of great design, the difference it makes, and how everyone can build a brand that feels good and delights their audience. In 1995, Michelle traded Southern sweet tea and lightning bugs for true love in the Great White North. She speaks fluent American and Canadian, accurately using “toboggan” in either context. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog. Connect with Michelle Clayton Website Instagram Facebook Pinterest LinkedIn Podcast Spotify playlist of guest episodes on podcasts What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #06: Identifying Your Transferrable Skills with Erika Ward #125: Nicole Heymer: How to Brand Your Business, Yes Again. Do Not Miss This One! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #492: Laura Umansky: Leadership is the Secret Sauce of Success #609: Lisa Haude: Rebranding to Express Who You Really Are #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability
7/7/20231 hour, 45 seconds
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892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes

Today With Sharon L. Sherman: Today on A Well-Designed Business I am joined by Sharon L. Sherman, founder of Thyme and Place Design. Sharon has been practicing award-winning kitchen and bath design for the past 40 years, is a Past President of the American Society of Interior Designers, New Jersey chapter, and was named 2022 Innovator of the Year by Kitchen Bath Design News magazine. She has worked with every personality out there and is here to discuss personality traits.  We delve into the four personality types she categorizes: Fire, Air, Earth, and Water. We talk about their traits, how to recognize them, and how to work with each one best for successful outcomes every time. Pick It Apart [2:09] Sharon explains that everyone has a different idea of what a difficult client is, but by understanding our own personality traits we can better understand and work with all types of clients. [9:30] Sharon introduces the four personality types she has defined: fire, air, earth and water.  [11:28] LuAnn and Sharon discuss the traits of the fire personality and how to handle them. [19:26] Sharon describes the air personality as expressive, friendly, and appreciative, but also need to be appreciated. [25:56] Sharon explains that those with the earth personality are stable and grounded and comfortable like your favorite pair of jeans. [29:56] Sharon and LuAnn talk about the water personality, which tends to be analytical and organized. [38:36] Sharon and LuAnn how to determine personality types and work with each one better. LuAnn Nigara and Sharon L. Sherman's Ah-Ha Moments “There's really no such thing as a difficult client. It just sounds like a match that's not well matched.” – LuAnn Nigara “To resolve a problem—that's when we have to step out and detach and start to observe and see and to, quite frankly, employ those sales skills.” – LuAnn Nigara “Clients make our world go round. Without them, we're no longer in business..” – Sharon L. Sherman “If you understand how to speak to your clients, and how to ask them questions, and listen to what they're saying…you start to see who that person is going to be.” – Sharon L. Sherman “If anybody right now has a recent interaction with any client that went negatively—just now think about the different personalities and try and identify what personality they are. Probably, you handled it from your personality. And if that ends up being true, then that is really a very foundational reason why the problem escalates—because you're handling something from your perspective as opposed to the way they need it handled, not because it was an unsolvable problem.” – LuAnn Nigara “I didn't let fear overcome my love for what I'm doing.” - Sharon L. Sherman More About Sharon L. Sherman Sharon is the founder of Thyme and Place Design, headquartered in Wyckoff, New Jersey. She’s been practicing kitchen and bath design for the past 40 years and is a Past President of the American Society of Interior Designers – New Jersey chapter.  Her award-winning designs and editorial comments have been featured in Forbes, The New York Times, Design Milk, Bergen NJ magazine, Kitchen & Bath Design News, Woman’s Day, Country Decorating, Design NJ, New Jersey Home Magazine, 201 Magazine, The Best of Bergen, as well as several books. Her blog “Tips from the Trade” appears in digital form on DesignNJ.com and KBBonline.com. She has also appeared on HGTV’s My Big Amazing Renovation and episodes of House Smarts with Lou Manfredini.  In 2022, she was a featured *Voices From The Industry* speaker at the National Kitchen and Bath Association’s international convention and is a member of the Editorial Advisory Board of Kitchen Bath & Business magazine and has received the 2022 Innovator of the Year award from Kitchen Bath Design News magazine.  Connect with Sharon L. Sherman Website Instagram LinkedIn Book What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals #762: Laura Martin Bovard: Do You Run Your Interior Design Business From Ego or Soul? #808: Hailey Kolbe: How to Vet Inquiries, Spot Red Flags, and Attract Your Ideal Client #842: Joshua Smith: Sell the Experiences, Not the Commodity #848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client Other Resources Mentioned: Chairman of the Board Make a Friend 7-step sales process
7/4/20231 hour, 12 minutes, 52 seconds
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891: Power Talk Friday: Judy Brower Francher: Selecting the Right Art Can Grow Your Client Base, Your Quality Results, and Your Profit

Today With Judy Brower Francher: Welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am joined by Judy Brower Fancher, of Brower, Miller & Cole Art Consulting. Judy is certified in interior design, and while she isn’t currently working as one, she knows that most interior designers are not trained, nor confident, in selecting art for their clients. Judy is here to help my audience understand that buying those color Xeroxes is never the answer, and some tangible tips for those unfamiliar with the art world.  Pick It Apart [2:32] Judy explains what she means about the difference between xerox art and real art. [9:17]  Just explains how the budget for art should be separate from the design budget. [20:58] Tangible benefits for an interior designer when they add art into their projects.  [25:46] Judy lets us know where we can go to source art. [42:12] How the relationship works between the designer and an art consultant. LuAnn Nigara and Judy Brower Francher's Ah-Ha Moments “Art should be emotional. It should feel as passionate as your first kiss.” - Judy Brower “As trusted professionals who are supplying, educating, and sourcing art for our clients, we should have some education on it and know what we are doing.” - LuAnn Nigara “The art really adds to the luxury feel of the project and is part of showing the good taste of the home.” - Just Brower More About Judy Brower Francher With two decades of experience traveling the globe to understand the art, architecture, fashion and design of various parts of the world, Judy Brower Fancher brings her own love of international cultures, mixed cultures and all things unique and remarkable to her design and storytelling skills. Her company mission is to create the final layer on spaces that make people whole through reflecting both their current lives and their cultural heritage, while assisting clients and the interior design trade to bring fantastic original art into their lives and their interior designs. Judy’s background includes: Purchasing art in galleries in more than 25 countries around the globe 25-plus years working with architects, developers and interior design firms Bachelor of Arts in Communications from UCLA Minor in Art History Graduate of the Interior Design Institute Attending conferences for: Global original art Global luxury interior design custom materials and installation global furniture and accessories Global real estate and architecture trends Judy believes that with a highly personalized final layer, a home or workplace can embrace more than one background and tell a compelling story to those who visit. In addition, incorporating cultural elements adds beauty that never goes out of style. Connect with Judy Brower Francher Website Instagram LinkedIn Why acquire art through an art consultant What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #755: Power Talk Friday: Liz Beaman Delman: Fine Art is an Asset, Not an Accessory #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #239: Katharine Earnhardt – How to Advise Your Clients on Art #413: Leslie Price: Evolution of a Career in Interior Design
6/30/202355 minutes, 43 seconds
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890: Lucy Penfield: How Interior Design is an Anthropological Process

Today With Lucy Penfield: Hi, welcome to a Well-Designed Business. Long-time listeners of the show will know that I rarely get into the pretty, the actual designs, or even the creative process itself. For the most part, I’m focused on the business—not what happens in the creative mind, but the systems and processes and moving parts on the outside of that.  But every once in a while, I make an exception—and today’s episode is one of those. When you hear my guest, Lucy Penfield, speak, you’ll understand why. She’s going to share her creative insight into the design process—and why she relates it to an anthropological discovery.  Pick It Apart [3:50] Lucy explains why designing is like an anthropological dig.  [13:43] Lucy shares how going back to school helped her redefine her design process [part 2 12:55] Lucy details her six-step process and how creativity plays a role at every level [19:23] LuAnn reflects on the authenticity in Lucy’s process LuAnn Nigara and Lucy Penfield's Ah-Ha Moments “We discover what is at the core, what's at the soul for our clients, and sometimes they have their ideas and their inspiration, but what's deeper than that? So I think so often we look at the top surface, the top layer, maybe the frosting, but what's really underneath it all? And so as an anthropologist, I think we uncover.” -Lucy “I love that you said peeling away the onion, and it's almost like you could look in a room and keep discovering things in that room when you're designing at that more elevated level.” -LuAnn “You can get up in the morning and be ho-hum, or you can show up. I think the fun is we have an opportunity to grow.” -Lucy  More About Lucy Penfield Lucy Penfield is a passionate, blue sky thinker whose approach to interior design is unparalleled. Her enchantment and zeal for design have followed her throughout her career as an interior designer, lifestyle product innovator, and art aficionado. Lucy loves the magic of transforming space and creating joy for her clients. As an award-winning interior designer, Lucy is recognized nationally for her sophisticat- ed design style, passion for color, and client-centric methodologies. Her custom, six-step approach to bespoike interiors is anthropological and digs further to uncover true meaning for her clients. With degrees in art history, interior design, and design thinking, Lucy is a dynamic, progressive thought leader. She encourages her clients and team to push the bounds of their realms. From sketching textile and wallcovering collec- tions to designing custom homes, lakeside cottages, and city condos, Lucy garners inspiration from the diverstiy in her work and conquering new challenges. Lucy has great love for her community and is actively involved with non-profit organiza- tions. Beyond her design ventures, she finds joy in cooking exotic dishes, throwing fabulous dinner parties, traveling with her family and exploring new adventures. Lucy's design style is radiant, art-infused, and dazzling. Connect with Lucy Penfield Website Instagram Houzz Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #703 Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity
6/27/20231 hour, 1 minute, 55 seconds
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889: Power Talk Friday: Cathy Heflin: Capitalizing on Pinterest to Generate New Clients

Today With Cathy Heflin: Hi, welcome to a Well-Designed Business. We all know that Pinterest is a valuable tool for designers. But how you use it matters. It’s about so much more than just tossing up pretty pictures like on Instagram—in fact, in many ways, it seems like it’s more of a search engine than another social media platform.  We have so many marketing tools that we can add to our toolbox. Today, my guest, Cathy Heflin, is here to teach more about how Pinterest can help businesses grow, and how to put it to work for your business.  Pick It Apart [2:46] Cathy and LuAnn discuss how Pinterest offers more opportunities for businesses than other social media platforms.  [10:16] Cathy shares how Pinterest helps drive traffic to your website.  [25:50] Cathy describes how to get started with Pinterest. [31:29] Cathy explains why using a scheduler can help you invest less time and still make the most of Pinterest.  [40:09] Cathy shares how to find the best SEO keywords on Pinterest.  LuAnn Nigara and Cathy Heflin's Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for your Interior Design Firm
6/23/20231 hour, 1 minute, 42 seconds
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888: Brittany Steptoe-Wright: How Consciously Curated Interior Design Sustains the Planet and Your Business

Today With Brittany Steptoe-Wright: Today on A Well-Designed Business I am joined by Brittany Steptoe-Wright, owner of BSW Design. BSW Design is a certified Vegan Design Firm. Brittany holds design, animals, and the environment near and dear to her heart, so everything they source is cruelty-free and animal friendly. BSW Design also focuses on Sustainable Sourcing, whether it be a renewable product, a sustainable manufacturing process, or highly recycled content, Brittany’s aim is to bring ethically sound products into her client’s home. Tune in to learn more about this important and ever-growing topic, so join in and make our world a better place one client at a time. Pick It Apart [1:00] Brittany gets right into what inspired her to take Deborah Resenberg’s course. [8:42] How Brittany believes what you put into your home promotes a certain energy and karma. [19:15] How Brittany navigates when pieces that are cruelty-free aren’t sustainable as well.  [27:00] Lessons that Brittany discusses on her podcast, The CEO Podcast. [32:50] How Brittany’s construction firm and design firm work together.  [43:35] What Brittany does if a client comes to them thinking they don’t need a designer.  LuAnn Nigara and Brittany Steptoe-Wright's Ah-Ha Moments “You don’t have to use animal by-products in your home design. You can eat meat, but it doesn't have to be black and white. You can have a cruelty-free home and not be vegan.” - Brittany Steptoe-Wright “This is the essence of creating the core of a highly successful business because you are living and breathing what you believe.” - LuAnn Nigara “When the luxury consumer pushes the designer or builder back and says that they don’t need a designer in the middle, explain why you think they do need one and then let them make the decision.” - LuAnn Nigara  More About Brittany Steptoe-Wright As a designer, I feel my job is first and foremost to make the home a better place for living. I always start the design process from a place of function and lifestyle before moving into aesthetics. Our motto, Consciously Curated Interiors, encompasses both our attention to the family’s lifestyle, as well as our personal commitment to the environmental impact of everything we do. My love for design, animals, and the environment has fostered a unique sense of purpose in my business. We are a certified Vegan Design firm, meaning that everything we source is cruelty-free and animal friendly. We also put a large focus on Sustainable Sourcing, whether it be a renewable product, a sustainable manufacturing process, or a high recycled content, we attempt to bring ethically sound products into the home for the families we work with. Knowing that the pieces you surround yourself with have a story that is supportive of humanity, animals, and the environment brings a loving and high vibe energy into the home, which makes it all the more magical to live in. Connect with Brittany Steptoe-Wright Website Carpentry Website Instagram Pinterest Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB: #82: Deborah Rosenberg: Tailoring Your Interior Design Firm to Your Core Beliefs #117: Power Talk Friday: Deborah Rosenberg: Cruelty Free Design Certification is Here #137: Michele Williams- Scarlet Thread Consulting- Actionable Tips for Time Management #180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matter to You   #218: Marketing & Resources for Cruelty Free Design #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget and Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective #809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a “Green” Bottom Line WTFP: Vita’s Tip in 10 With Vita Vygovska: An Easy Tool to Increase Your Productivity Vita’s Tip in 10 With Vita Vygovska: You Are the Leader in the Room Vita’s Tip in 10 With Vita Vygovska:Entrepreneurship is Hard: Do this to Make it Easier
6/20/20231 hour, 9 minutes, 14 seconds
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887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business

Today With Renee Bush: Welcome to a Well-Designed Business. It’s common for business owners to feel burnt out, lost, overwhelmed, or unsure of where to go next. Today, Renee Bush of Tandem is sharing her insights on how to reignite the spark when you just don’t know how to move forward.  Pick It Apart [14:21] Renee shares why creative businesses are so different from other industries, and why inspiration matters to us.  [26:33] Renee discusses the value of having a “north star” guiding you in your business.  [30:59] Renee breaks down the three pillars of taking control of how your brand is perceived.  [35:40] Renee and LuAnn discuss how to attract clients that align with your values.  LuAnn Nigara and Renee Bush’s Ah-Ha Moments “I started figuring out that we need to solve all of this first and create a North Star that then we can use to make decisions. That really set me on a path of helping designers figure out their North Star. Who am I? What do I want? Why do I do what I do? How do I do it? What's my superpower? Who am I trying to work with? All these key things that then become that Northstar business framework that then we use to make decisions.” -Renee “When we have the right client, who is excited to follow our process because they see our value, that brings profitability. They go through the process the way we ask because they get it.” -Renee More About Renee Bush Tandem designs premium brands and solves strategic business problems for interior designers. Everything they do is centered on a strategy to help differentiate you in the market and to define and serve your ideal client. Their goal is to help you identify and define who you are as a business and to give you all the tools and resources you need to manage your premium brand effectively. Working in the design industry for the last decade, Renee initially ran and managed a multi-disciplinary graphic design studio and helped build it from the ground up. From there she began working at Studio McGee as the Director of Design Operations where she worked to build out and refine all of the design operations and processes. It was there that Renee found her love for the Interior Design industry and her driving purpose of helping creative entrepreneurs succeed using quality branding, strategic thinking, and streamlined processes.  Renee has worked with dozens of interior design entrepreneurs to strategize, problem-solve, and refine their brands and business operations. Some of her clients include Boxwood Avenue, High Street Homes, Light & Dwell Interiors, Susannah Holmberg Interiors, and more. With her experience in the design world and a Master's in Business Administration, Renee excels at getting straight to the heart of any issue and always has a creative solution up her sleeve.  Connect with Renee Bush  Website Instagram  What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #236 Shea McGee of Studio McGee Joins Me Today!!!! #606 Phoebe Oldrey: How a Niche Can Give New Life to Your Business #720 Flash Back Friday: Cheryl Janis: Defining and Owning Your Niche  #849 Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design
6/16/20231 hour, 8 minutes, 4 seconds
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886: Victoria Larson: Sometimes You Have to Shrink Your Business to Grow with Intention

Today With Victoria Larson: Today on A Well-Designed Business I am joined by textile and wallpaper designer Victoria Larson. After creating gorgeous hand-screen-printed textile collections and dreamy wallpaper patterns for more than a decade, Victoria made a plan to leave the textiles behind (but in good hands) and focus solely on the wallpaper, which allowed her to reenergize her brand and grow with intention. Good businesses are grown strategically, and believe it or not, sometimes, we have to shrink in order to grow. In this episode, Victoria shares her story. We talk about finding creative solutions, leaving a legacy, and gaining creativity by crunching numbers, and so much more.  Pick It Apart [0:51] Victoria explains how she scaled back the fabric side of her business in order to focus on her wallpapers [11:43] LuAnn and Victoria discuss the importance of relationships, especially with licensing partners. [19:35] Victoria speaks about how she got into the money mindset and how that has helped her have more time to be creative. [33:49] LuAnn asks Victoria to elaborate on some of the lessons learned through her transition. [37:50] LuAnn and Victoria talk about SOPs and why they should always be changing. [39:26] Victoria and LuAnn discuss how to make a solopreneur business sellable. LuAnn Nigara and Victoria Larson's Ah-Ha Moments “One thing I've learned is you have to, for the most part, take emotion out of running a business, and you have to look at it more like a CEO.” – Victoria Larson “I support the business, but the business has to support me.” – Victoria Larson “If you don't mind the systems and the money, you're going to quickly find you can't afford to do what you love anymore.” – Victoria Larson “There's the payoff every day of the week for paying attention to the system and process, because every day of the week you make more money, you have more joy, you have a better outcome, your client experiences better your product delivery is better. So there's all the payoff all the way along, but then there's also, ‘Hey, I have options at the end of this line.’” – LuAnn Nigara More About Victoria Larson Victoria is a creator and weaver of tales through textile and pattern design. She works through the lens of the beauty and soul of the sea; art for art’s sake; fine materials and craftsmen; and the uplifting effect of design on the human spirit. After choosing to stay home with her twin girls, Victoria fell back in love with painting and block printing and eventually launched her first collection of hand-screen-printed fabrics in 2010.  Later she added wallpaper and printed grasscloth. The collection is a fusion of a life-long love of painting, art, and design. Raised on and around the Chesapeake Bay, it’s no surprise many of Victoria’s designs are inspired by the water light. Later, she accompanied her professional Sailor husband to coastal towns all over the world, her sketchbook in hand. Her designs capture the joy of childhood summer days, the soul of the sea, and the simple beauty of natural patterns. Victoria also licenses designs for fabric company, Stout Textiles, and home brand, Cailini Coastal. In addition, she has licensed white-label designs to tabletop and swimwear companies. As VLT’s CEO, she does more than just make pretty things. With a business degree from U of MD, College Park, and a certificate from The MD Institute College of Art, she’s obsessed with how to marry design and business. Most days you will find her in the coastal town of Annapolis with her husband and rescue doodle. The girls have grown and flown. Connect with Victoria Larson Website Instagram  What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #173 Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc AWDB #360 David Phoenix and His New Kravet Fabric Collection, Well-Suited AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc AWDB #433: Nate Berkus: Introducing His Collection with Kravet AWDB #465: Jan Showers: A Glamorous Career AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years AWDB #840: Jean Stoffer: Work in Harmony Through Every Season of Life
6/13/20231 hour, 1 minute, 55 seconds
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885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking

Today With Stacey Brown Randall: Today on A Well-Designed Business I am joined by Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking.  Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1). In this episode we talk about systems and strategies, the client experience, and how to find key referral moments throughout your interactions that will make you the designer your clients refer over-and-over again. Pick It Apart [3:40] Stacey explains her approach to getting fabulous referrals and how it’s different then what most of us were taught. [11:56] Stacey speaks to the referral ecosystem and why having a process and a strategy works. [18:55] Stacey and LuAnn discuss the importance of seeing things from the client’s perspective as they move from new to active to alumni. [28:37] Stacey advises to create an expectation map to guide everyone through the client experience. [35:00] LuAnn talks about the vortex phase of a project that is full of pain points for the client and Stacey’s role in helping to remedy that with her advice.  [43:27] Stacey talks about how following her process led one of her coaching clients to both of their largest referrals to date. LuAnn Nigara and Stacey Brown Randall’s Ah-Ha Moments “I want referrals to, just as much as the next person, but I don't want to feel awkward and uncomfortable, and feel like I'm off brand by trying to generate them.” – Stacey Brown Randall “‘Natural’ doesn’t mean no work.” – LuAnn Nigara “You have to understand what's going through the mind of your client in each of the stages as they move from new to active to alumni.” – Stacey Brown Randall “I believe you deserve referrals. But you aren't owed them.” – Stacey Brown Randall “Just like you can design a room, you can design a business that generates referrals.” - LuAnn Nigara More About Stacey Brown Randall Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Referrals podcast and national speaker. Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking.    She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She is also the co-author of Luann Nigara’s book, A Well-Designed Business – The Power Talk Friday Experts (volume 1). She received her Master’s in Organizational Communication and is married with three kids. Connect with Stacey Brown Randall  Website Instagram LinkedIn Facebook Roadmap to Referrals Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management AWDB #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience! AWDB #364: Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm AWDB #426: Power Talk Friday: Stacey Brown Randall: Generating Business Referrals…Without Asking AWDB #867: Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?
6/9/20231 hour, 24 seconds
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884: Virginia Toledo and Jessica Geller: Tactics to Building a Thriving Interior Design Business During any Economic Climate

Today With Virginia Toledo and Jessica Geller: Welcome to a Well-Designed Business. Running a business is hard. Running one through economic downturns and recessions is tougher. My guests today, Virginia Toledo and Jessica Geller of Toledo Geller, have been running their firm together for 17 years. They’ve seen ups and downs in the financial climate—and through it all, they’ve pivoted, built up their network, and come out stronger than before. Today, they’re sharing what you can do in your business to come through even the toughest of economic climates. Pick It Apart [3:58] Jessica and Virginia share what they’re most proud of in their business over the years.  [17:03] Jessica and Virginia discuss how they’ve always ensured they had a strong pipeline of clients. [26:40] Jessica, Virginia, and LuAnn talk about the importance of flexibility in business.  [43:28] Jessica and Virginia share their onboarding process for their operations manager.  LuAnn Nigara, Virginia Toledo, and Jessica Geller’s Ah-Ha Moments “If you have a business model that you are looking to scale and you have a staff, you feel responsible to keep employed and fed at the end of the day as well as your own family.” -Virginia  “It's clear in observing you all these years, that there is a bond and there is respect and admiration. You couldn't have survived all these years, you couldn't build a team of eight women behind you without it.” -LuAnn “It shows the importance of flexibility. If we just said that we were one thing, and we followed one path, and that was it, we probably would never have made it this far.” -Jessica More About Virginia Toledo and Jessica Geller Toledo Geller is a boutique firm that excels at delivering turn-key, custom residences for singles, couples and families who value exceptional design. Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living. Getting to know their clients intimately, thoroughly understanding their wish lists and worries, allows Toledo Geller to create a unique, luxury living space that truly reflects who they are—and what they love. With their mastery of both the design and construction process, Toledo Geller partners with architects and builders from the blueprint stage to completion, providing project management and development oversight. The team works tirelessly to ensure the integrity of each project from start to finish—intent on not just meeting, but exceeding, clients’ expectations. Toledo Geller was founded over a decade ago and they have been declared House Beautiful’s “Next Wave,” and have been finalists in Innovations in Interior Design, “Ones to Watch” and “Rising Stars” by industry magazines and associations. VIRGINIA TOLEDO: Virginia founded Toledo Geller in 2006 after recognizing a need in the luxury residential market for a firm with specialized knowledge in both the design and construction process. Formally trained in interior design, she also gained invaluable experience working along side her father, a general contractor, on construction sites. A native of Brooklyn, Virginia is a mother who loves historical fiction and entertaining in her 1920’s Craftsman style New Jersey home, which she is constantly updating. JESSICA GELLER: The experience of renovating a children’s hospital playroom sparked Jessica’s decision to switch careers from social work to interior design. Her intuitive design sensibility is both innate and learned from experience in the field, and she gravitates towards the perfectly imperfect—such as introducing a color that seems “off” but magically completes the design. A mother of three, Jessica moved to Essex Fells within a year of renovating her 1850s Hoboken townhouse to embark on transforming a 1920s center hall colonial into the perfect cozy home for spending time with her family. Connect with Virginia Toledo and Jessica Geller  Website Instagram YouTube Facebook What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #349 Power Talk Friday: Peter Lang: The Designer CPA #395 Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire #663 Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business
6/6/20231 hour, 9 minutes, 25 seconds
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883: Power Talk Friday: Aubre Fox: Increase Your Profit and Create Your Own Flooring Collection With Revel Woods

Today With Aubre Fox: Welcome to A Well-Designed Business. Today with Aubre Fox we answer everything you’ve ever wondered about working with Revel Woods. As the first point of contact and an interior designer herself, Aubre takes us through all of the steps and benefits to getting your flooring through Revel Woods. She also talks about their new showroom packages, which she is very passionate about.  Pick It Apart [1:24] Aubre starts us off talking a little about herself and how she got into Revel Woods.  [6:10] What is the process when a designer wants to work with Revel Woods? [26:34] How the backend works with how you get your commission. [28:28] Aubre breaks down the types of products Revel Woods offers.  [44:37] Aubre tells us about Revel Woods new showroom package. LuAnn Nigara and Aubre Fox's Ah-Ha Moments “As designers when you are working with any person in their technical realm, you have to understand when you’re having a technical conversation, there is no one helping to decide if this is aesthetically a good idea.” - LuAnn Nigara “I love working with designers because it gives me the opportunity to educate them.” - Aubre Fox “That’s how a well designed business runs, it looks at all the different revenue streams that are available to that particular business that makes sense for that business model.” - LuAnn Nigara  More About Aubre Fox Aubre Fox is an Interior Designer and CEO of A Fox Interiors. Aubre has been committed to creating a space where other women can collaborate, inspire and empower one another. Being in the Design world for over 13 years she has used her creativity and “business building spirit” to inspire and encourage other women to chase their dreams. Connect with Aubre Fox Website Instagram  Facebook  Other Shows Mentioned: #329: Power Talk Friday: John Dupra: Revel Woods Launches New To The Trade Program #452: Power Talk Friday: Revel Woods & American OEM: A Hardwood Flooring Company With Heart  #865: Power Talk Friday: Terri Taylor: The Real Deal When Working With Contractors On A Remodel
6/2/20231 hour, 11 minutes, 1 second
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882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Today With Bria Hammel: Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit. Pick It Apart [1:35] Bria shares what she and her business, Bria Hammell Interiors, have been up to since her last visit. [16:50] Bria talks about how she knew to incorporate prices that match a longer time getting projects finished.  [19:00] How EOS has been a lifesaver for Bria’s business and how they use it.  [23:31] Bria shares how she got her integrator. [31:23] Bria explains how she meets for her out-of state clients, having a husband and being a mom of two. [35:08] Bria shares the pitfalls she does encounter and how she handles them.  [48:03] Bria’s post project feedback process. [51:45] Bria’s specification book for the builders. LuAnn Nigara and Bria Hammel’s Ah-Ha Moments “EOS has been such a lifesaver for me because it forces us to sit down weekly and determine what is and isn’t working, and identify problems and come up with solutions.” - Bria Hammel “EOS is the reason we can handle some of this out of state work. It has made us have the structure that we live and breathe by and our clients can see that. So being able to bring them through such a structured process shows them that it doesn't matter if we're in the same city as them or not. We have all that structure. And that all comes from us.” - Bria Hammel “That's what clients want. They want to know that they’re in good hands. And when they come to you as a designer, and you're in good hands, they will trust you with more.” LuAnn Nigara More About Bria Hammel Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories. Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Forbes, Oprah Daily, Architectural Digest, House Beautiful, Martha Stewart Living, and as well as many other local magazines. Most recently, Bria was named in Traditional Home's 2022 Rising Stars of Design, a huge honor to her team and firm. Her roster of past accomplishments are nothing short of amazing as well— Brooke & Lou's flagship store in Edina, MN, received House Beautiful's Best Home Stores in America 2022, received 2nd Place in Sub-Zero Wolf's Kitchen Design Contest in the Traditional category in 2019, was a finalist for an International Design Award, was selected as a 2018 Style Spotter for High Point Market Authority, and awarded the “Fresh Faces of Design” award in 2015 and 2018 from HGTV. Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways. Connect with Bria Hammel  Website  Brooke and Lou Instagram Brooke and Lou Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #474- Bria Hammel: Keys To Scaling Your Interior Design Firm #578- Lori Morris: When Working with the Luxury Client, the Answer is Yes!   #866- McCall Dulkys: Building a Successful Design Business From Around the World   #867- Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?  
5/30/20231 hour, 14 minutes, 18 seconds
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881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business

Today With Katie McDonald: Welcome to A Well-Designed Business. Today I'm joined by Katie McDonald, certified holistic health coach, raw food chef and instructor at b.nourished. Katie’s motto is self-care is not fluff and it isn’t selfish. That is exactly what she helps her clients through so they can both take care of their business and take care of themselves. Katie has worked with several interior designers over the years and has discovered that in service to their clients and their craft, they ignore their own wellbeing, dismissing their needs, and even their own spaces. If this sounds like you, then you will enjoy this episode. Pick It Apart [2:00] What started Katie on her belief that self-care is not fluff and not selfish. [6:01] Katie explains what to look for in yourself to determine if you are on the brink of needing self-care. [19:07] The areas she focuses on with her clients because there isn’t one model that works for everyone. [24:30] The art of concept and considerations. [31:31] Katies shares the aha moments she and her clients have while working together.  [37:15] Katie’s relation to interior designers and how your home supports your self-care. LuAnn Nigara and Katie McDonald’s Ah-Ha Moments “I eventually hit the point where I realized that I can’t do this anymore and had to start embracing that if I wanted to get things done, I had to take care of myself.” - Katie McDonald “When we slow our role, we become conscious participants in our life.” - Katie McDonald “The best way to gain a competitive edge is to take care of yourself consistently.” - Katie McDonald More About Katie McDonald Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition. Since then, Katie has been on a revitalizing journey of lifelong self-care. Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives. Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy. Connect with Katie McDonald  Website Katie McDonald’s coaching website to schedule your complimentary 30 minute self-care strategy session Katie McDonald’s planners (get 15% off with code LUANN) What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #778: Deborah Main: A Journey Through Illness to Interior Design #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate #858: Veronica Solomon: Cultivating Self-Awareness as a Superpower Sass Says  
5/26/20231 hour, 15 minutes, 31 seconds
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880: Barry Bordelon and Jordan Slocum: Adventures in Business with the Brownstone Boys

Today With Barry Bordelon and Jordan Slocum: Today on A Well-Designed Business I am joined by Barry Bordelon and Jordan Slocum, AKA the Brownstone Boys. Barry and Jordan are designers, DIY-ers, renovators, and restorers who followed their passions and serendipitously fell into a flourishing business together. In 2018, Jordan and Barry bought a brownstone in Brooklyn and started The Brownstone Boys blog the day they closed on the house, and that’s just the beginning of their adventure. Today they are renovating their way across Brooklyn and New York City, one brownstone at a time.  In our interview, The Brownstone Boys share how they grew their business organically, how they are implementing systems and processes, and how to balance work and life when you’re in business with your partner. Pick It Apart [2:33] Jordan talks about the significance of his and Barry’s second date—a bike ride through Brooklyn neighborhoods where they realized they shared a love of brownstones. [10:44] Jordan explains how The Brownstone Boys blog began and how that led to their first clients. [20:13] LuAnn makes a point about how fundamental business questions and processes are imperative to successful businesses. [35:43] Barry discusses how the business has grown organically over the last few years, but now they are intentionally restructuring and building in systems and processes to help it run smoother as they grow and pivot to different platforms.  [41:01 LuAnn asks Jordan and Barry to share lessons they have learned through their business and partnership.  [52:09] Jordan shares big news about his and Barry’s future. LuAnn Nigara and The Brownstone Boys’ Ah-Ha Moments “I think a lot of that has to do with listening…And no matter how many systems we implement, I still want that one-on-one authentic relationship with our client.” – Jordan Slocum “We started our business, and it happened very organically…And right now we're at a point in the business that we're going back and really building in some structure that we should have a long time ago.” – Barry Bordelon “We're business partners, but we're also life partners. And I think something that I'm really excited for with the new processes is separating—or trying to separate—work from our home life.” – Jordan Slocum  “There are difficult times. But I think it's just really cool to be building a business with a partner and to be going through this together and to have this thing that's our own.” - Barry Bordelon More About The Brownstone Boys We’re Jordan & Barry, AKA The Brownstone Boys. We’re designers, DIY-ers, renovators, and restorers. We have a passion for old homes and everything that comes along with them: the details, the quirks, the character, and especially the parts that need lots of love. We have a ton of respect for all of those gorgeous original details and love restoring them but we are not afraid to add some modern touches. We bought our 130 year old historic Brooklyn brownstone in 2018 and we’ve been slowly restoring it ever since. We started our blog and Instagram account the day we closed on the house. When we started our journey we found it hard to find the right information, but some of the best real estate, renovation, and design advice that we did find was on other helpful and creative blogs. So we decided to share our experiences as well. We are so fortunate and thankful that other people found it helpful…and maybe a little entertaining! We enjoyed sharing our journey and answering the thousands of questions we received. Eventually, we started helping people more and more with design advice, contractor & architect recommendations, and generally holding the hands of others who were trying to navigate renovating a historic home in New York and even around the world. Some people that reached out really seemed like they needed more help than just a recommendation or suggestion, so we thought long and hard about it and nervously asked someone one day, “Would you like us to help you do it?” And like that, we had our first client. That quickly led to a second, then a third, and now we are full time Brownstone Boys designing and renovating our way across Brooklyn and NYC. We have found our true passion and pinch ourselves everyday that it’s also now our careers. Connect with The Brownstone Boys Website Instagram  Youtube What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara AWDB #540: Robin Baron: Strategic Thinking on Product Development AWDB #692: Power Talk Friday: Fiona Mostyn: Leveraging Your Blog to Bolster Your Interior Design Business AWDB #786: Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed AWDB #864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager AWDB #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation  
5/23/20231 hour, 6 minutes, 12 seconds
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879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation

Today With Sarah Daniele: Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses.  Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management software, virtual team members, advances in 3D rendering and virtual staging, and the benefits of adding convenience to clients and projects with technology. Pick It Apart [1:47] Sarah and LuAnn discuss how the design industry is undergoing a digital transformation. [9:17] Sara emphasizes the importance of keeping communication all in one place and how easy that is with the Mydoma app. [20:13] LuAnn asks Sarah to talk about her feelings and thoughts on VA’s and virtual team members in relation to the interior design industry. [27:37] Sarah gets excited as she discusses the trends she is seeing in 3D rendering. [40:32] Sarah and LuAnn discuss virtual staging and its role in the industry. [52:48] Sarah mentions that many designers are adopting online payment strategies and how this is a necessary service for convenience and luxury. LuAnn Nigara and Sarah Daniele's Ah-Ha Moments “When you get a digital transformation, you have to sift through what's right for your business for what you're trying to achieve.” – Sarah Daniele “Communication is at the heart of the interior design business. If you are not on top of your communication with your vendors, then you are not able to keep on top of your communication with your consumers. And if you are not communicating with your consumers, and you're just like every other Tom, Dick and Harry out there, that's not giving good service.” – LuAnn Nigara  “Rendering does that—3D visualization, shows them the future.” – Sarah Daniele “You can't be fearful you got to go in you got to jump in and you got to try. And you know what? Learning something new is hard sometimes.” – Sarah Daniele “The epitome of the cornerstone of customer service to the luxury market is making it convenient for [the client]. Whether it’s an appointment, a payment, a selection—it’s all about them.” – LuAnn Nigara More About Sarah Daniele Sarah Daniele is the CEO and co-founder of Mydoma Studio. Mydoma Studio is the premier platform for interior designers; a workflow software to organize design projects from beginning to end and a thriving design community. The first version of Mydoma Studio was built to fulfill a personal need. It was the encouragement of her peers that Sarah Daniele turned tech CEO and built Mydoma Studio for the interior design industry. Sarah is passionate about building tools and technology to allow interior designers to grow their businesses. Sarah has previously spoken at leading industry events and technology panels. Sarah and Mydoma Studio have also been featured in Designers Today, Home Accents Today, Editor at Large, Kitchen, Bath Design News, and A Well Designed Business podcast. Connect with Sarah Daniele Website Instagram  Get 20% off Mydoma for 3 months! Other Shows Mentioned: #91: Sarah Daniele – Co-Founder & CEO of Mydoma Studio #177: Power Talk Friday- Sarah Daniele, CEO of Mydoma Studio is back to tell us what’ s new for you at Mydoma Studio! #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business #375: Power Talk Friday: Bonnie Fahy: How to Hire a Virtual Assistant for Your Interior Design Business #618: Jenna Gaidusek: How to Build an Online Business in Interior Design #770: Tiffany Cassidy: Niching into Vacation Home Design #864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager
5/19/20231 hour, 16 minutes, 54 seconds
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878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process

Today With Brad Leavitt: Today we’re doing a Throwback Tuesday with Brad Leavitt! Brad is the President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. He’s also one of the speakers at LuAnn Live 2023, which is why we couldn’t miss the chance to bring one of his shows back. In today’s episode, we’ll learn what is his perspective on working alongside interior designers for his project and how this has made his life easier!  More About Brad Leavitt Brad Leavitt is President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. AFT Construction, as known throughout the industry, is an award-winning construction firm and has been nationally published in magazines such as: Fine Home Building, Luxe Interiors and Design, and Professional Builder. Brad was awarded as an “Icon” in the AZ building industry by Sources for Design in October, 2019. He was also recognized as a 2022 Phoenix Titan 100. The Titan 100 program recognizes Phoenix’s Top 100 CEO’s & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Collectively, the Phoenix 2022 Titans have a combined total of annual revenue of $32B and employ more than 85,000 individuals.  Brad Leavitt is an energetic public speaker and ambassador for many national brands including Kohler, Louisiana Pacific, Rinnai. Pella, Subzero-Wolf, Buildertrend, Cambria, and Elkay. Brad completed a Bachelor of Science in Construction Management from BYU in 2005 and worked on notable projects around Phoenix, including the Omni Montelucia in Paradise Valley. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality. Brad is married to Ashley Leavitt. Together, they have 6 children, 5 girls and 1 boy.  Brad is active with all 6 of his children, serves in his local community, and loves all sports Connect with Brad Leavitt Website Instagram  Facebook  Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process #560: Brad Leavitt, AFT Construction: The Design Book #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
5/16/20231 hour, 5 minutes, 26 seconds
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877: Power Talk Friday: Jisun Sunny Fisher: Your Brain is Your Blueprint for Success

Today With Jisun Sunny Fisher: Welcome to a Well-Designed Business. I often talk about the power of mindset. Limiting beliefs are tied to almost every issue you can have in your business, and in all of my years of coaching and helping other business owners, I can say that almost every single time, the key came down to mindset. Today, I’m joined by psychologist and happiness coach Jisun Sunny Fisher. She works at the intersection of spirituality and science, helping courageous leaders remember their true north and re-discover what makes them fall in love with life again. Jisun is sharing with us why the brain is the blueprint for success and what you can do to harness it.  Pick It Apart [3:48] Jisun shares why the brain is the blueprint for success (and why “success” might not mean what you think it does) [10:01] Jisun breaks down the brain science behind limiting beliefs and how your mind works [15:00] LuAnn shares her own insight into the power of visualization [30:50] Jisun reveals 3 questions to ask yourself to begin to unlock your blueprint to success [43:03] Jisun discusses how to take your answers to those questions and start to rewire your brain LuAnn Nigara and Jisun Fisher's Ah-Ha Moments “If we take the time to do the reflection, that we might have defined success by what our mothers, our fathers, our friends, our husbands, our wives, our peers have called it—that seems very logical to me that we could all fall prey to doing that. But what I think I heard you in there is that it sounds like then additionally, our brain at a subconscious level, has two things happening. It has our true desire unconscious there, but also has built on those other people's desires for us.” -LuAnn “Underneath the beta frequency is the alpha frequency. This is when you're relaxed, and you want to read a story you have have a cup of tea in front of you, and you're just in the state of relaxation. That's the Alpha frequency. The frequency underneath that is the theta. And the theta frequency is where all the magic happens.” -Jisun More About Jisun Sunny Fisher Jisun Sunny Fisher, PhD, MA, CHt, CAPP, is a licensed psychologist, published author, and happiness coach who helps courageous leaders remember their true north and re-discover what makes them fall in love with life again. Through her powerful and unique guidance, clients learn to master their narratives, break old patterns, and turn their weaknesses into superpowers. They learn to embody absolute clarity, unshakeable confidence, and ultimate conviction. Dr. J received her graduate degrees from Columbia University and the University of Connecticut. She is also certified in Positive Psychology, Neuro-Linguistic Programming (NLP), and Hypnosis. Dr. J’s thought leadership has been featured in Yahoo!Life, Thrive Global, Bustle, Goalcast, and more. Dr. J loves hiking with her pups, dabbling on the piano, reading tarot for growth and healing, and making annual trips to her beloved land of Hawai’i. If you catch her in the kitchen cooking, run the other way! Her book, The Bodhi Blueprint, Ultimate Freedom! Master Your Fears and Live Life on Purpose, was published in June 2022 and has received five star reviews. Find out more about Dr. J at www.bodhifully.com. Connect with Jisun Fisher Website  Instagram  The Bodhi Blueprint: Ultimate Freedom! Master Your Fears and Live Life on Purpose Free Chapter of The Bodhi Blueprint: Ultimate Freedom! Master Your Fears and Live Life on Purpose What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #711 Christine Platt: The Afrominimalist  
5/12/20231 hour, 1 minute, 34 seconds
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876: Natasa Jones: Making Bold Moves to Achieve Big Results

Today With Natasa Jones: Welcome to A Well-Designed Business. Today I’m joined by my good friend, Natasa Jones. She is the CEO and Principal Designer of Natasa Jones Interiors. European architecture and fashion are rooted in her design style. Today she’s back on the show to tell us how she has been scaling her business the last few years. LuAnn Nigara and Natasa Jones' Ah-Ha Moments “I’m never afraid to ask, what’s the worst thing that can happen?” - Natasa Jones “There is no such thing as competition in this industry” - Natasa Jones “If I wanted that luxury client, I wanted to be able to provide them with a luxury experience” - Natasa Jones More About Natasa Jones Natasa Jones, CEO and Principal Designer of NJI was born and raised in Europe. Natasa’s intuitive sense of style started at a young age. European architecture and fashion are rooted in her design style. She studied studio arts in her home country of Montenegro where she learned principles of art and design. Natasa continued her design journey in Chicago, where she obtained a degree in Interior Design.  Home has a special meaning to Natasa. As she moved from Bosnia to Montenegro to the United States, home became more than the place where you live. Natasa believes that home is a space where you feel safe, where all the visual appeal tells a story and where you love to be! Connect with Natasa Jones Website Instagram  Natasa’s video What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #570: Natasa Jones: How to Maximize the ROI on Any Webinar, Course or Conference #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire #310: Pulp Design Studios® : How To Attract a Licensing Deal  #89: Marie Flanigan – How Marketing Strategies Helped Her Grow Her Firm #329: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner  Other Resources Mentioned: Casey Gromer - C Suite Boutique Brodie Kerst
5/9/20231 hour, 8 minutes, 9 seconds
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875: Window Treatment Friday: Vita Vygovska: The Straight Talk About Unstable Fabrics

Today With Vita Vygovska: Welcome to a Well-Designed Business. It’s Window Treatment Friday, which means I am joined by Vita Vygovska. Vita is the founder of Vitalia Inc. and a regular here on the podcasts. She is an expert in all things window treatments, and today Vita will share her knowledge of unstable fabrics to help us better understand the qualities of these linens, wools, open weaves, and anything viscose.  Window treatment professionals can’t guarantee the results when working with these fabrics, so neither should you as the designer. But don’t worry, Vita is here to eloquently help us navigate these temperamental textiles and give us the knowledge we need for better success. Pick It Apart [7:22] Vita and LuAnn discuss the battle of getting drapes to skim, or “kiss” the floor. [17:53] Vita offers language to say no, without actually saying “no.” [24:24] LuAnn talks about the importance of listening to the advice of your window treatment professional and passing the information along honestly to your clients.  [28:59] Vita advises interior designers on alternative fabrics to use in place of unstable ones.  [40:10] Vita suggests not only discussing the fabrics, but documenting the conversation and putting a disclaimer on projects with unstable fabrics because you can’t guarantee the outcome. LuAnn Nigara and Vita Vygovska's Ah-Ha Moments “We want to be good partners. We want to be there as your problem solvers, and as someone who brings value. But we also want to tell the truth, and we don't want to set anybody up for failure.” – Vita Vygovska “These unstable fabrics‑being unstable because they're unpredictable‑whereas we don't exactly know as a workroomhow they are going to behave when we fabricate them… And so because these fabrics are so unpredictable, it is really difficult to guarantee any kind of specific result.” – Vita Vygovska “Understand that once your window treatment professional confirms, or just tells you, for the first time that this probably isn't going to perform the way you and your client have the expectation to, then think of it as clear cut as the sofa blocking the walkway.” – LuAnn Nigara “I'm going to tell you the truth over getting an order because I don't want just the order. I want the order and I want the project to be successful.” – LuAnn Nigara “Tough conversations are always better had on the on the forefront‑up front‑before they become tough situations.” – Vita Vygovska More About Vita Vygovska: Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, and the LuAnn University instructor for Systems Driven Operations. Connect with Vita Vygovska Website Instagram  Facebook  Pinterest YouTube LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #134: Deb Barrett: Why Textiles Matter AWDB #448: Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara AWDB #456: Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments AWDB #462: Window Treatment Friday: Window Treatment Business Models, Part 1 AWDB #471: Window Treatment Friday: Window Treatment Business Models, Part 2 AWDB #748: Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup AWDB #761: Window Treatment Friday: Pricing Window Treatments: How to Ballpark the Numbers on the Fly AWDB #775: Window Treatment Friday: Vita Vygovska: How Much Profit Can Designers Make on Window Treatments? AWDB #815: Window Treatment Friday: Vita Vygovska: Mindset of Pricing Window Treatments Other Resources Mentioned: Vita’s Focus on Fabrics CEU
5/5/202357 minutes, 58 seconds
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874: Zane and Emily Williams: Leading Clients Through the Design

Today With Zane and Emily Williams: Hi, welcome to A Well-Designed Business. Today I’m joined by a power couple, Zane and Emily Williams from Z Properties. They have established a reputation for evocative design and quality construction, materials, and furnishings. Zane and Emily have worked with every type of client and strongly know how to best navigate relationships for creative freedom on their end and a happy customer on the other, and today they share with us how they do it!  LuAnn Nigara and Zane and Emily Williams' Ah-Ha Moments “Never back away from what you love and what you feel good about.” - Emily Williams. “If they’re a good client they are coming to you because they trust you and they want your confidence and input.” - Emily Williams More About Zane and Emily Williams: About Zane Williams - Driven by a belief that the home should be a place that stirs something within you, Zane fuses intuitive project management with a daring design approach, allowing him to conceptualize properties that are executed perfectly and bring a sense of awe to each homeowner and business owner, alike. Zane’s incredibly honest and cutting-edge approach to design-build, paired with his expertise in all aspects of the selection and execution of the perfect property, draws clients from across the Central Florida region.  About Emily Williams - Emily, with a sharp eye for all things luxury design and a captivating presence, combines a confident use of playful palettes and patterns to create unique spaces that beg to be enjoyed. Emily’s ability to carefully curate an interior that’s surprising and inspired has established Z’s interior design offerings as some of the most sought-after in the Sunshine State and beyond.  Emily also extends her passion for living beautifully through her other Winter Parkbased businesses: The Grove (apparel, home goods, and gifts), Be On Park (fine jewelry), and Clementine (wedding registry, tableware and home accessories). Connect with Zane and Emily Williams Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #380: Circle Design Studio: Architect & Interior Design Firm: John & Theresa Dorlini
5/2/202356 minutes, 59 seconds
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873: Power Talk Friday: Peter Lang: Design a Better Bottom Line With The Designer CPA

Today With Peter Lang: Today on A Well-Designed Business I am joined by Peter Lang of The Designer CPA, the only CPA firm in the country specializing in the business of Interior Design. Peter is a repeat guest on the show and the co-author of A Well Designed Business – The Power Talk Friday Experts.  Peter has spent the last several years compiling all of his numbers and all of his knowledge into a beautiful industry-standard report. If you’ve ever wondered what profits look like for an interior design business your size, or how much the average owner pays themselves annually, or what standard monthly overhead costs add up to, then this is for you. This guidebook has every benchmark number along with thorough video explanations to help you make better decisions and have more success in your interior design business. Pick It Apart [5:13] Peter explains the differences when choosing between cash basis and an accrual basis on your tax forms. [13:54] Peter and LuAnn discuss how different software targets different methods and offers different features, mentioning Pete’s online assessment that can help designers decide what project management software might work best in their business. [18:11] Peter helps LuAnn understand what interior designers need to look for in a good bookkeeper. [26:00] Pete and LuAnn dig into Peter’s new online course, an interior design guidebook full of industry standards based on Peter’s accounting data. [31:46] Peter breaks down what is in the payroll section of his new report and how business owners can use this data. [42:49] Peter explains how designers and business owners can use these numbers to their advantage. LuAnn Nigara and Peter Lang's Ah-Ha Moments “When your profitability is monitored, then your own paycheck can go up.” – LuAnn Nigara  “The numbers and the data don't lie.” – LuAnn Nigara “I want you to use this information to make better decisions for your business, so that bottom line number—that profitability number, the amount that you want to pay yourself—it's easier to succeed in those goals that you have.” – Peter Lang More About Peter Lang: Peter Lang is a Certified Public Accountant licensed in Rhode Island and Massachusetts.  He is the founder of The Designer CPA, a CPA firm that works exclusively with business owners in the design industry.  He has worked in public accounting since graduating from Providence College in 2002.  After working for several larger-size firms in Boston and Rhode Island, Peter realized his true passion was to start a firm that specifically focused on designers. Connect with Peter Lang Website Instagram Facebook Industry Standard Data 2019 to 2022 Other Shows Mentioned: AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #349: Power Talk Friday: Peter Lang: The Designer CPA AWDB #464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #522: Power Talk Friday: Peter Lang, CPA: Taxes and the Coronavirus Relief Package Explained AWDB #719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s A Big Thank You to Today's Sponsor: Today's show was sponsored by The Designer CPA.
4/28/20231 hour, 48 seconds
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872: Throwback Tuesday: Amber Lewis: The Business Side of Your Interior Design Firm

Today With Amber Lewis: Welcome to A Well-Designed Business, today we’re doing something a little bit different: Throwback Tuesday. With over 900+ episodes in our back catalog, it’s hard to keep up with all the great designers that have shared their knowledge with all of us, that’s why we’re bringing back Amber Lewis’ 2017 episode. Amber and I talked about what it was that catapulted her to a level above her own in the beginning, the importance of figuring out your system and the chain of command in your firm, parenting and running a business and so much more! Let’s dive right into it. More About Amber Lewis: As principal at Amber Interior Design and founder of the blog, All Sorts Of, she has garnered clients and followers from around the world. As pioneer of the white-wall, laid back California aesthetic, Amber’s eclectic design approach and affinity for found objects has made her a household name. Amber imbues a bit of California eclectic in all of her projects, but craves a design challenge and opportunities to show off her ever-evolving style. No matter what the style she is asked to create, each space designed by Amber feels cozy, eclectic, and unique. Today Amber Interior Design, Inc. provides designs for large scale residences. Amber and her team work with architects and contractors to bring the distinct visions seen in her work, on her blog and in her retail Shoppe, to life. Light filled rooms, colorful textiles, natural elements, earthy textures, and brushed metals, are the elements that define and can always distinguish an Amber Interiors designed home. Amber currently lives in Calabasas with her husband and business partner Mike, their daughter Gwyneth, and fur babies Penny, Billie, Stella, Milo, and Georgie (all rescue animals). Connect with Amber Lewis Website Instagram Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #169: Amber Lewis- Keynote Speaker at Design Blogger’s Conference #184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm #507: Barclay Butera: 25 Years of Beautiful Design #36: Susan Brunstrum- Practical Advice for Project Management Other Resources Mentioned: Studio Webware
4/25/20231 hour, 25 minutes, 47 seconds
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871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset

Today With Desi Creswell: Welcome to A Well-Designed Business. In today’s sponsored show, I’m sitting down with Desi Creswell, a friend of the show, Power Talk Friday expert, and creator of Out of Overwhelm—a six-month, intimate group experience for interior designers that will take you from overwhelmed & stressed to in control and profitable. What really impresses me about Desi isn’t just her ability to teach people time management skills. As you’ll hear in today’s episode, the skills, tools, techniques, and practices are only half of the puzzle. Desi’s real ability lies in the other half—the mindset hurdles that are blocking us from transforming our relationship with time. Pick It Apart [2:13] Desi shares why time management is much more than the perfect color-coded calendar or time-blocking system.  [7:45] LuAnn and Desi discuss the concept of a relationship with time and how to change it.  [13:30] LuAnn and Desi talk about why the lack of time isn’t the real issue—the problem is often so much deeper.  [30:27] Desi shares her 5-step process for time management.  [56:44] Desi highlights how Out of Overwhelm works to help designers with time management struggles. LuAnn Nigara and Desi Creswell's Ah-Ha Moments “We want to take an outward easy step to time management. And it’s a good step—time-blocking is something we want to do in a lot of ways. But it’s just the tip of the iceberg, and if it doesn’t go with all of the other things that you teach and coach on—like the relationship with time—it doesn’t change things.” - LuAnn “I ask people to describe their relationship with time. For a lot of my clients, the relationship is adversarial, it’s forced, disciplined in a nonsupportive way. That used to be my experience before I came across the mindset tools I teach now. When we are in that unhealthy dynamic with time, of course we don’t want to engage with the strategies that are going to support us in effectively managing our time.” - Desi More About Desi Creswell: Desi Creswell is a Certified Life and Business Coach who helps interior designers stop feeling overwhelmed so they can intentionally build profitable, fulfilling businesses that enrich and support their lives as a whole.  An award-winning interior designer, Desi worked for world-renowned design and architecture firms prior to establishing her own design practice. After experiencing burnout from an endless to-do list and the competing interests of work and home, she was disheartened by the feeling that she wasn’t showing up as her best in any area of life. Desi sought to find solutions within the industry for time-management, work-life balance, and creating success that is truly self-defined. In her quest to find a better way, Desi became committed to personal development and growth. This led Desi to blend mindset with strategy to transform her own experience and thus realize that there was a need for this type of support within the design community. Her training as a life coach, paired with her industry-specific expertise, helps her to empower clients to thrive both personally and professionally.  Connect with Desi Creswell Website Instagram Interior Designers Get it Done Daily Planner  Life & Business Vision Journal Podcast: The Interior Design Business CEO Freedom in the Framework Workshop Other Shows Mentioned: #777: Power Talk Friday: Desi Creswell: Leading from Your Future Self #698: Power Talk Friday: Desi Creswell: Tactics to Beat Burnout and Overwhelm #557: Power Talk Friday: Desi Creswell: Develop Your CEO Mindset #475: Power Talk Friday: Desi Creswell: How to Create More Time
4/21/20231 hour, 17 minutes, 14 seconds
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870: Jillian Lare: Processes to Know Your Numbers

Today With Jillian Lare: Welcome to A Well-Designed Business. On today’s episode, I am joined by Jillian Lare, of Morris Lare. Jillian achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur. Today, she’ll tell us the different systems she uses to keep track of her numbers. More About Jillian Lare: Jillian Lare is a native of northeastern Pennsylvania. She achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur. Jillian made the switch from engineering to design in 2007 when she apprenticed with a local designer. Upon relocating to Des Moines, she enrolled in the MA of Interior Design program at Iowa State and graduated in 2013. She joined the faculty shortly after and served as an instructor for five years, specializing in residential design and visual and graphic communication. While teaching, she continued to design for clients. After the birth of her son in 2017, she launched Jillian Lare Interior Design, her eponymous firm focused on residential new construction and remodeling. Jillian enjoys working on a variety of residential projects including new construction, kitchen remodels, decorating, and furnishings throughout the Des Moines area and with clients coast to coast. She resides in West Des Moines with her husband Keegan, a registered landscape architect, their son Ashton, and two dogs Booker and Arlo. Connect with Jillian Lare Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective 864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager 575: Lisa Gilmore: Finance Fridays! From 850k to 2.25 Million in One Year! Other Resources Mentioned: The Predictive Index: Talent Optimization Leader InDesign Canva Asana BaseCamp Studio Designer Mydoma Interior Design Standard by Sandra Funk Tobi Fairley Cheryl Clendenon
4/18/20231 hour, 18 minutes
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869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders - How Interior Designers Can Price Themselves Right

Today With Nancy Ganzekaufer: Welcome to A Well-Designed Business. For today’s sponsored episode, I’m welcoming my friend Nancy Ganzekaufer back to the show. If you’re a long-time listener, you’ve probably heard of Nancy’s coaching program, Profit Insiders for Interior Designers Group Coaching + Mastermind. In today’s episode, you’re going to hear why Profit Insiders is not your average coaching program, beginning with a testimonial of how it helped someone quintuple—yes, quintuple their revenue. Pick It Apart [2:37] LuAnn shares one of Nancy’s raving testimonials that show how one client quintupled their revenue after Profit Insiders.   [7:57] Nancy and LuAnn discuss the value of group coaching.  [19:44] Nancy breaks down how Profit Insiders provides consistent ROI for designers.  [32:03] Nancy discusses how Profit Insiders helps you price your services right and finesse everything else that goes into profitability as well. LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments “Nothing irritates me more than seeing interior designers work so hard and not make enough money for whatever they want to use it for.” - Nancy “Whatever you want in your business, however, you want your business to look, my only goal is…do it the way you want, I’m going to help you make it profitable.” - Nancy “Not every business coach offers life coaching, but when you have that skill set and you do, it is valuable, because if your life is in disarray it’s hard to get the business locked down. If your life contains limiting beliefs and blocks and mindset blocks, to just think that you're going to stick that brain on a shelf and approach your business open-minded and ready for abundance and creativity is illogical.” - LuAnn More About Nancy Ganzekaufer: Nancy Ganzekaufer is a sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top 16 Coaches in New York in 2022! Nancy specializes in coaching interior design professionals in marketing strategies, sales, and systems, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence.  In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in LuAnn Nigara’s book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a 4-time guest on LuAnn’s podcast, A Well-Designed Business® and one of LuAnn’s past Power Talk Friday experts.  Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter, Executive IDS Board Member-at-Large, and was the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York.  Nancy specializes in coaching Interior Design industry professionals how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.    When Nancy is not coaching her clients, hosting a webinar, speaking at a conference, or engaging with her audience in one of her many social media platforms, she is spending quality time with her family, listening to music, hiking, playing pickleball with her friends, and traveling as much as she can. Connect with Nancy Ganzekaufer Website Profit Insiders for Interior Designers Group Coaching + Mastermind program Confident Interior Designer Membership Site The KEY™: The Designer's Ultimate Pricing Tool Interior Design Contract Templates Instagram  Facebook  LinkedIn YouTube Other Shows Mentioned: #15: Nancy Ganzekaufer: Niche is Rich #37: Lesley Myrick: Strategies I Used to Build My Business #60: Power Talk Friday: Krista Coupar: Managing Work-Life Balance (The Key Questions to Ask Yourself) #159: Power Talk Friday: Nancy Ganzekaufer: How to Get Confident & Clear on What You Offer #256: Nancy Ganzekaufer: A Powerful Strategy to Attract More Clients #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Designer Profit Formula #584: Building a Business From the Ground Up, Again #766: Lesley Myrick: Offering Interior Design Without Procurement #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers.
4/14/202356 minutes, 39 seconds
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868: Jill Cole: Sustaining a Prosperous Hospitality Design Firm in an Ever-Changing World

Today With Jill Cole: Welcome to A Well-Designed Business. Today I'm joined by Jill Cole, an icon of the hospitality interior design industry. At Cole Martinez Curtis and Associates, Jill has made a name for herself, designing fabulous hotel and resort interiors worldwide for over 40 years. She joins us to discuss how she has sustained this impactful and extensive career in an ever-changing world. This is a great conversation with one of the best in the business that touches on a little bit of everything, from finding inspiration to embracing tech and staying true to your core values. Pick It Apart [11:13] Jill talks her first hotel design, the Adolphis Hotel in Dallas, and how that motivated transitioning her firm from office and retail design into hospitality design [18:17] Jill and LuAnn discuss designing high-end senior living, how it mimics luxury resorts and was another opportunity for Jill’s firm to consider when other interior design projects were slowing due to the financial collapse of 2009. [23:58] LuAnn and Jill discuss embracing tech as an interior designer. [30:30] LuAnn asks Jill how she understands design trends to inform and expand aesthetics. [37:20] Jill talks about defining your personal and company values and staying true to them in the industry. [44:16] Jill talks about hospitality interior design appealing to a broad market and the importance of knowing who you are serving as what your competitors are doing. LuAnn Nigara and Jill Cole's Ah-Ha Moments “We spend, realistically, a large percentage of our lives working. I want people to feel good about it. I want you to be enthusiastic. I want you to enjoy your co-workers. I want you to enjoy the experience of dealing with each other, and feel good about what you're doing.” – Jill Cole “You have to absorb all things visual, and filter through that and interpret it in your own way, and spit out the latest trends…If all you're doing for inspiration is looking at pictures of your competitors work, you're not doing your job.” – Jill Cole “When you do work and live in your values, then it builds that trust and reliability factor with the people that are orbiting you.” – LuAnn Nigara More About Jill Cole: Jill is Managing Principal and President of Cole Martinez Curtis and Associates. Since the l98l re-opening of the Adolphus Hotel, Jill has devoted herself exclusively to hotel, resort, and recreational design. Her particular focus is on the creation of projects that are responsive to their target markets and respective of their environment and location. For her work, she has received Gold Key, Designers Circle and ARDY awards for the interior design of such projects as the Adolphus, the Wigwam Resort and Country Club, Marriott’s Desert Springs Villas, Marriott’s Summit Watch at Park City, the Lodge at Pebble Beach, the Kea Lani and the Lodge at Sea Island. In l992, she was the only designer in the U.S. to receive the honor of professional membership by invitation from the International Interior Design Association (IIDA). She was also the l993 recipient of the prestigious Platinum Circle® Award. Jill is a member of the International Society of Hospitality Consultants (ISHC).  Jill’s work has appeared in Designers West, Architectural Digest, Hotels, Interior Design, Lodging Hospitality, Restaurant/Hotel Design International, Restaurant Hospitality, Interiors, and Travel & Leisure. Books in which she is featured include, California Design, International Hotel and Resort Design, and International Hotel Redesign. For PBC International, Jill wrote California Interiors, a popular reference on contemporary California design. She has also appeared on “The Designer’s Challenge” for HG-TV and “The World’s Ten Best Hotel Suites” for the Travel Channel.  Her university education is in art history, languages, and design at U.C.L.A., the Academy of Fine Arts, Rome; and Chouinard Institute. She is a California Certified Interior Designer and founding member of the CCIDC. Jill is an active contributor to the field of interior design education and has taught in the Environmental Design Department at UCLA. She was the only interior designer to sit on the board of U.C.L.A.’s prestigious Department of Architecture and Urban Planning. More recently, when she and her family moved to the Napa Valley, she served two terms on the board of the di Rosa Museum. She is frequently asked to speak to various groups and organizations on the value of interior design, its integration with art and architecture, and its affect on marketing.  Some of the notable hotel and resort projects she has completed include the Lodge at Sea Island, named by ZAGAT as the Best Small Hotel in the US and Best Golf Resort in North America by Golf Digest; the Hayman Island Resort in the Great Barrier Reef; the Hotel Valley Ho in Scottsdale; the Hotel ERWIN in Venice, CA; the Westin Hilton Head Island Resort and Spa; the Fisher Island Club Spa and Porto Cervo Restaurant in Miami; Halls Chop House in Charleston and Greenville; the Bardessono Resort and Spa in Yountville, CA; the Chateau de la Cree in Santenay, France; Domaine Serene Winery in Dayton, OR and, the Canyon Ranch Retreat in Woodside, CA. Connect with Jill Cole Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #16: Charles Pavarini – Behind the Scenes of The Architectural Digest Design Show 2016 #276: Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm #502: Lisa Haude: Paradigm Design Group: Success Strategies to Run a Luxury Hospitality Design Firm #587: Darrell Long: The Best Design Comes From Within, Not Pinterest #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity #840: Jean Stoffer: Work in Harmony Through Every Season of Life #864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager Other Resources Mentioned: Book: Paradise Now: The Extraordinary Life of Karl Lagerfeld by William Middleton
4/11/202358 minutes, 47 seconds
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867: Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?

Today With Casey Gromer: Welcome to A Well-Designed Business. On today’s episode, I am joined by Casey Gromer, of C-Suite Boutique. Casey and her team currently serve women entrepreneurs as Fractional Integrators. Under their leadership, clients have scaled their businesses while working less and spending more time doing things they love. Casey tells us all about what a Fractional Integrator is, in addition to a COO, DOO, and OBM, and how these roles may benefit your design business. Pick It Apart [2:00] Casey explains when it is time to hire an executive assistant. [10:46] What is a director of operations? [18:38] Casey shares what we should be on the lookout for when incorporating these roles into our business. [31:50] What should we be looking for when hiring an integrator or fractional integrator? [36:52] Strategies to develop accountability within your team. [47:55] Casey tells us what she thinks is important to look for in an ideal candidate while hiring. LuAnn Nigara and Casey Gromer's Ah-Ha Moments “There’s a lot of confusion around who we need in our business at any given time.” - Casey Gromer “Each of us has our skill set and sometimes it’s hard to recognize that someone else’s skillset is completely opposite, but we know that you have to hire people who aren’t duplicates of you.” - LuAnn Nigara  “More important than revenue levels are the number of people you have. So, the more people you have doing things for your business the more value you will get from an integrator.” - Casey Gromer More About Casey Gromer: Casey Gromer is a 20-year business and marketing expert. As an MBA, she is widely regarded as a go-to source for visionary women entrepreneurs who dream of building businesses to run without them.  Casey is host of Female Founders Breaking Boundaries podcast where she encourages women to ditch traditional, male-dominated business advice in favor of more realistic, workable ways of running their business while still achieving success.  As founder of C-Suite Boutique, Casey and her team currently serve women entrepreneurs as Fractional Integrators. Under their leadership, clients have scaled their businesses while working less and spending more time doing things they love. The industries supported include retail, e-commerce, service businesses, health / wellness, and manufacturing. Connect with Casey Gromer Website Instagram  LinkedIn Facebook  Visionary Exercise A Fresh Wave of Marketing Book What’s new with LuAnn Nigara LuAnn Live tickets are now on sale! Register for the Prerequisites for Success free Zoom event! luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #492: Laura Umansky: Leadership is the Secret Sauce of Success #564: Vicky Serany, Southern Studio: Thriving Despite Covid 19 #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #838: Regan Baker: Building A Team That Supports Your Core Values Sass Says with Christie Rocha
4/7/20231 hour, 4 minutes, 38 seconds
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866: McCall Dulkys: Building a Successful Design Business From Around the World

Today With McCall Dulkys: Welcome to A Well-Designed Business. On today’s episode, I am joined by McCall Dulkys, Founder and Principal Designer of Interiors By McCall. McCall successfully grew her design firm in Florida while living thousands of miles away. McCall has quite the story to share and I think it may humble some of you hearing challenges she faced while building her business. McCall has consistently doubled her yearly revenue and she is here to share how. Pick It Apart [6:20] McCall shares how the time she spent in Europe sparked her love of design. [14:08] McCall shares what was happening personally during this experience. [17:10] McCall’s experience with postpartum depression. [20:15] McCall explains how during all of the hurdles she was thrown, how she was building her design business. [35:54] McCall and LuAnn talk about the value from Richelle Plett’s How to Sell Upholstery Without a Sit Test course at LuAnn University. LuAnn Nigara and McCall Dulkys' Ah-Ha Moments “Living in a wide variety of countries, I was able to take a little bit of each with me and it has given me an appreciation of all different styles of design.” - McCall Dulkys  “My clients come to me because of my history, experiences, and story.” - McCall Dulkys “There’s so many different ways to run your business and it’s easy to get caught up in running your business in one way, maybe the same way you see everyone else doing it. It’s so important to is for you to sit down and make a business model that works for you.” - McCall Dulkys More About McCall Dulkys: McCall Dulkys, Founder and Principal Designer of Interiors By McCall, is internationally known for her innovative and modern approach to interiors and living spaces. Leading and designing by the mantra “your space is an extension of yourself,” McCall seeks to redefine personal spaces and inspire clients through effortless and distinctive designs that look and feel good. “Home,” however, has always been a relative term for McCall, as she and her family of five lived in various countries across Europe due to her husband’s professional basketball career.  While abroad, after sharing photos on social media of her investment property renovation, McCall began helping family and friends redesign their homes. During her first three years of business, McCall grew her business virtually, helping clients in her hometown of Jupiter, Florida, while living thousands of miles away wherever her husband’s job brought her. As referrals poured in, her business model quickly adapted, and what began as virtual design grew into a full-service, turn-key interior design company. When her husband retired from playing basketball in 2021 and transitioned into coaching, McCall realized her nomadic lifestyle would likely remain intact and that she would need to build a unique business plan to run her design firm in Florida from whatever NBA city her family would call home.    McCall has successfully grown her design firm in Florida and has consistently doubled her yearly revenue through implementing high-level strategies. Her clients include several notable NBA and NFL players, countless busy families, and those wanting livable luxury without fear of taking design risks. Her work has been featured on HGTV, Apartment Therapy, Domino, My Domaine, and more.    When McCall is not designing homes, she works as an underpaid assistant to her three toddlers and enjoys cooking, traveling, and, of course, watching basketball. Connect with McCall Dulkys Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #6: Identifying Your Transferable Skills with Erika Ward #492: Laura Umansky: Leadership is the Secret Sauce of Success #564: Vicky Serany, Southern Studio: Thriving Despite Covid 19 #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect With Clients in Interior Design #678: Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes #800: Richelle Plett: How to Sell Upholstery Without a Sit Test  #838: Regan Baker: Building A Team That Supports Your Core Values Sass Says with Christie Rocha: The Therapy Sessions We Didn’t Know We Needed
4/4/202359 minutes, 24 seconds
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865: Power Talk Friday: Terri Taylor: The Real Deal When Working with Contractors on a Remodel

Today With Terri Taylor: Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Terri Taylor for the 8th time. This episode is sponsored by her Interior Design Business Academy and specifically The Real Deal which takes place this May 10th, 11th, and 12th 2023.  You know that Terri is an expert at coaching designers on how to be profitable on remodeling jobs. One of the factors of a successful remodel job is how you communicate and interact with your contractor. Today, she is sharing the five mistakes to avoid when working with a contractor.  This information is just a taste of what Terri has in store for her upcoming Real Deal presentation. Her once-a-year three-day event is, in her own words, the recipe for a highly profitable remodeling job. Pick It Apart [23:38] A common occurrence for when a designer gets a lead on a remodel job. [32:04] Terri explains what an exploratory agreement is and why you should have it. [47:57] The last mistake designers make when working with a contractor- initiate the conversation. [1:04:50] Terri talks about The Real Deal, when it is, and all of the value it will provide designers. LuAnn Nigara and Terri Taylor's Ah-Ha Moments “It’s not to say we don’t need the contractor and his prices, but we don’t need his prices in the first meeting.” - Terri Taylor “If you initiate this conversation about who is going to buy and do what with the contractor, if it’s your job and you’re bringing them in you get to choose.” - Terri Taylor More About Terri Taylor: Terri Taylor is an award-winning interior designer turned business coach who teaches and mentors designers on how to create thriving businesses and own their worth. Terri has more than 30 years of experience in the interior design and construction business. She’s been featured in regional and national design publications and is a sought-after guest speaker at national and international events. She speaks on a number of topics related to the business of interior design, including business practices, sales, marketing, mindset, leadership, success, and personal growth. As host of the Interior Design Business Podcast, Terri brings her clear, proven, and repeatable step-by-step “recipes” for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success, to a growing audience of interior designers each week. In 2009, Terri created the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success. Over the past 10+ years, Terri has coached hundreds of designers to grow their businesses to 6- and 7-figures with grace and ease. She’s known as a straight-talking ‘technical expert’ when it comes to streamlining your design business. Her value-packed events and coaching programs are all designed to move you and your design business to whole new levels of getting paid what you deserve. Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability - all while undergoing a beautiful personal transformation. Connect with Terri Taylor Website Podcast Terri's FREE training webinar “Own that Remodeling Job and Get Paid what You are Worth” taking place live on March 31, April 3 and April 5 at 12pm ET Instagram Facebook Other Shows Mentioned: #548: Terri Taylor: Calculating Flat Fees & Budgets #602: Terri Taylor: Interior Design Business Academy 2020 Summit #662: Power Talk Friday: Terri Taylor- Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy #710: Power Talk Friday: Terri Taylor- Get Paid What You Are Worth. Sponsored By Interior Design Business Academy Summit 2021 #763: Power Talk Friday: Terri Taylor- The Real Deal and Charging Your Worth #813: Power Talk Friday: Terri Taylor- Design Fees VS Hourly Billing- What Are Flat Fees the Way to Go? #829: Power Talk Friday: Terri Taylor- Fly the Plane While You Build It! A Big Thank You to Today's Sponsor: Today’s show is sponsored by Terri Taylor and The Interior Design Business Academy. Check out all the details on https://interiordesignbusinessacademy.com/
3/31/20231 hour, 28 minutes, 29 seconds
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864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager

Today With Hillaire Pickett Martin: Welcome to A Well-Designed Business. On today’s episode, I am joined by Hilaire Pickett Martin. Hilaire runs the day-to-day operations at Design Lines, an interior design firm started by her mother, Judy Pickett, in 1979. Hilaire is here to share how she finds operational gaps and implements technological frameworks to support the workflow at Design Lines, with helpful tips and applications you can utilize in your own business. Listen in and learn how to streamline your systems, save time, and maybe even take next Tuesday off. Pick It Apart [2:33] Hilaire talks about her background and coming to work for her mother’s design firm. [6:48] Hilaire explains how she compartmentalizes the operational tasks and organizes processes by mapping them out and understanding the different steps involved to see where any gaps might be. [11:57] LuAnn and Hilaire discuss the pros and cons of implementing new technology, some platforms Hilaire loves, and how the user experience can influence decisions. [33:13] Hilaire explains how she compartmentalizes business tasks. [43:18] Hilaire and LuAnn discuss designer outreach and Hilaire’s efforts with high school and college interior design programs. LuAnn Nigara and Hillaire Pickett Martin's Ah-Ha Moments “If something isn't working, break it down and figure out…what are the parts about this process that are working? But what are the parts that are not working or are just painful?” – LuAnn Nigara “There’s simplicity in operations.” – Hilaire Pickett Martin “If a new technology is not user intuitive or friendly—it ain't gonna win in my book.” – Hilaire Pickett Martin “No one platform has to work for everything that we do.” – LuAnn Nigara More About Hillaire Pickett Martin: Hilaire Pickett Martin is a graduate of Elon University. Since joining her mother at Design Lines in 2008, she has handled Design Lines’ communications and applies her enthusiasm and passion to promoting the firm. In 2013 Hilaire stepped into additionally overseeing all the accounting and day-to-day operations of Design Lines. Described as hard-working and very organized, Hilaire enjoys the team atmosphere at Design Lines, the pulling together everyone does to make a project a success. She is proud to work alongside and learn from her mother. Connect with Hillaire Pickett Martin Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #125: Debra Scarpa: The Power of a Visionary & Integrator Relationship AWDB #585: Sandra Funk: Helping Designers Improve Their Business Systems WTFP #21: Vita’s Tip in Ten: How To Protect Yourself By Following Your Systems Other Resources Mentioned: Asana Canva Airtable Milanote DocuSign Monday.com Later
3/28/20231 hour, 10 minutes, 20 seconds
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863: Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand

Today With Howard A. Lim: Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy! Pick It Apart [7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry. [13:55] Howard explains the importance of your vision and how it works.  [17:45] Ideas so we can tap into our philosophy when we don’t have one.  [30:54]  You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally? [39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships? [47:39] Quality always pays off. LuAnn Nigara and Howard A. Lim's Ah-Ha Moments “When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim “ A brand is what others are saying, now what you are saying.” - Howard A. Lim “We create the reality that surrounds us, so why not think big?” - Howard A. Lim More About Howard A. Lim: Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out and has been a disruptive innovator since 1987, when he founded his full-service firm, HOW CREATIVE. Mr. Lim partners with business leaders to create influential, world-class businesses and brands using his unique, proprietary hybrid model of business development, branding, and customer engagement to attain exponential profits, growth, value, and new opportunities quickly and effectively. Representing companies of all types and sizes, including Apple, Disney, Paramount, DreamWorks, Xerox, Oracle, Mattel, and AT&T, Mr. Lim collaborates with clients globally to develop and execute leading, world-class businesses and brands while adding billions of dollars to his clients' profits. Connect with Howard A. Lim Website  LinkedIn Facebook What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #125: Nicole Heymer- How to Brand Your Business. Yes, Again! Do Not Miss This One!!! #317: Nicole Heymer- 6 Keys to Planning a Website That Makes Things Happen #406: Power Talk Friday- Nicole Heymer- You’ve Defined Your Brand…Now What? #701: Kristen Rivoli- New Brand, New Year: How Rebranding Can Work for Interior Designers 
3/24/20231 hour, 7 minutes, 28 seconds
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862: AphroChic: Celebrating the Legacy of the Black Family Home

Today With Bryan Mason and Jeanine Hays: Welcome to A Well-Designed Business. Today’s episode features Jeanine Hays and Bryan Mason of AphroChic—a media and design brand celebrating African Diaspora cultures through their lifestyle magazine, podcast, and product lines. Jeanine and Bryan are helping us relearn history as we dive into their latest book, AphroChic: Celebrating the Legacy of the Black Family Home. This is essential reading, not only for designers, but for everyone, and the conversation we have around it is an important one so that we can be an active part of the change in this country. Pick It Apart [2:48] Janine talks about how the AphroChic blog was inspired by a gap she saw among home décor blogs at the time that left out people of color. [15:20] Bryan explains that design is diverse by nature, and is a human thing to do so it happens in cultures all over the world, yet here in America, Eurocentric design is the only story that has been told for many years, forgetting the work of the rest of the world. [27:27] LuAnn asks Bryan and Janine for some meaningful ways those in the interior design industry can be a part of positive change. [40:37] LuAnn shares that she was called out as a racist, and shares that she later learned that systemic racism conditions you to not notice. This is the work that white people must do, learn the actual history so you see, you know the real truth.  [44:58] Janine and Bryan discuss how their new book is a history book and sociology book hidden within a design book. LuAnn Nigara and Bryan Mason and Jeanine Hays' Ah-Ha Moments “Every aspect of what we've done has started with seeing a gap, seeing a space where we haven't seen that representation, or that cultural story represented, and then working to fill it in, in some way.” - Jeanine Hays “Design is diverse by nature because the world is diverse by nature.” - Bryan Mason “Racism is itself a, not a single, monolithic, stagnant thing. It is living. It adapts, it changes from one situation to another.” - Bryan Mason “True change happens when you really do understand the reality of what happened in history.” - LuAnn Nigara “Systemic racism doesn’t just condition the oppressed, it conditions the oppressor.” - Bryan Mason More About Bryan Mason and Jeanine Hays: Jeanine Hays and Bryan Mason are the authors of REMIX: Decorating with Culture, Objects, and Soul. Their media and design brand AphroChic celebrates African Diaspora cultures through their lifestyle magazine, podcast, and product lines available through Perigold and 1st Dibs. The couple resides in upstate New York in their lovingly named “AphroFarmhouse.” A powerful, visually stunning celebration of Black-owned homes, featuring inspiring interiors and family histories of notable Black Americans—including chef Alexander Smalls and actor Danielle Brooks. In their new book, AphroChic: Celebrating the Legacy of the Black Family Home (Clarkson Potter | November 15th, 2022 | $35.00 | Hardcover), Jeanine Hays and Bryan Mason explore the Black family home and its role as a haven, heirloom, and cornerstone of Black culture and life. Sixteen gorgeous house tours invite you into the intimate spaces of actors and musicians, the creative studios of artists and curators, the “boss” offices of entrepreneurs and executives, and homes filled with pieces handed down from generations past. The cultural context found throughout AphroChic: Celebrating the Legacy of the Black Family Home sets it apart from other popular coffee-table design texts. With engaging text and beautiful photographs by the late Patrick Cline, this book amplifies many issues currently faced by African Americans, including gentrification, redlining, and more, highlighting the Black Family Home as a missing piece in the narrative of both interior design and American history. Showcasing the amazing diversity of the Black experience through striking art-and-heirloom-filled interiors; stories of family and community; and histories exploring the obstacles Black homeowners have faced for generations, this groundbreaking book honors the journey, recognizes the struggle, and celebrates the joy.  Connect with Bryan Mason and Jeanine Hays Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #14: Malene Barnett: Success Secret – Build Relationships #556: Kae Whitaker: #BLM Grace For Lack Of Understanding, Grace for Anger #596: Jamel Williams: A Call to Create Opportunity and Change at the University Level #573: Cheryl Luckett, #BLM: See Something, Say Something #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity #816: Elsie St. Leger: Addressing Racial Inequality in the Design Industry  #732: Erica Courdae: Incorporating DEI Practices in Your Business Other Resources Mentioned: Wayfair Collaboration Book: Reluctant Reformer by Robert Allen A Big Thank You to Today's Sponsor: Today's episode is sponsored by LuAnn University. This is not just education. Not just the support of your colleagues. And not just a great experience. Each department and class is crafted to provide targeted, proven instruction in key areas for profit and growth—all specific to the interior design and window treatment industries. These are the things that you need to learn but always wonder where do I go to learn this.  Classes begin May 1st 2023 and registration will open April 2023.  You can see our current roster for all of our 5 week courses, as well as our brand new 3 hour intensives at luannuniversity.com This reminds me of Jude Charles and how he uses genuine storytelling to connect to his clients. This is a thing. Good humans practice this. Relating to their potential clients and wanting them to understand how their services can help them. Jude has developed a course for LU, Storytelling for Creatives. He can teach you how to turn your stories, your experiences into the insights and ideas that help you connect with your potential clients, in a way that is genuine for you and meaningful for them. The registration for Spring 2023 semester opens this April. Just some food for thought. Go to luannuniversity.com to learn more.
3/21/20231 hour, 25 minutes, 19 seconds
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861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

Today With Darla Powell: Today on A Well-Designed Business I am joined by Darla Powell of Wingnut Social. If you’re an avid listener of the show, you know how much of a social media guru Darla is. Now, she has come out with a course called Instagram for Interior Designers which consists of everything you would learn about Instagram if you were to personally pick her brain. Pick It Apart [10:13] Darla tells us about her new course Instagram for Interior Designers. [23:20] The importance of knowing yourself and your value proposition before tackling your social media strategy. [31:00] Why you need to have your ducks in a row, for example having your website in order.  [35:20] LuAnn and Darla talk about module two of Instagram for Interior Designers. [53:25] Wingnut’s specific impact on client Anne Gillyard’s business grOH! Playrooms. [59:25] How we can get the Instagram for Interior Designers course. LuAnn Nigara and Darla Powell's Ah-Ha Moments “It’s a no-brainer to me. You can’t not be investing in marketing. It’s a key component to business” - LuAnn Nigara “You have to lock in your value proposition before doing anything, otherwise you’re just throwing stuff at the wall and hoping it sticks.” - Darla Powell  “Regardless of what your marketing budget is, start small.” - Darla Powell More About Darla Powell: Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed). Connect with Darla Powell Wingnut Academy: Instagram for Interior Designers Website Instagram  Facebook  LinkedIn Other Shows Mentioned: #203: Darla Powell: How to Launch an Interior Design Firm #330: Darla Powell: Darla Powell Interiors 18 Months After Opening #601: Darla Powell: Real Tips to Up Your Social Media Game #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business A Big Thank You to Today's Sponsor: Today’s show is sponsored by Darla Powell and Wingut Academy. Check out all the details on https://wingnutsocial.com/instagram-for-interior-designers/
3/17/20231 hour, 5 minutes, 42 seconds
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860: Antonio Deloatch: Believe in Yourself, Believe in Relationships

Today With Antonio Deloatch Welcome to A Well-Designed Business. What’s the difference between a designer who thrives in business and one who doesn’t? It isn’t talent. It isn’t passion. It isn’t motivation. It’s simply the ability to commit and get things done. My guest today, Antonio Deloatch Jr, is one of those real action-takers—someone who I just have no doubt is going to be big and successful, not just as a designer, but at whatever he puts his mind to. It’s a combination of his outlook, his attitude, and his ability to put one foot in front of the other and make it happen. Today, he’s sharing his story and insights with us. Pick It Apart [3:39] Antonio shares his experience at the Black Interior Designer’s networking event. [7:30] Antonio discusses how grassroots marketing worked for him.  [21:00] LuAnn and Antonio talk about marketing opportunities that can make a difference.  [25:11] Antonio shares his “why” and the pillars of his business. [28:47] LuAnn and Antonio talk about how to make things happen for your business. LuAnn Nigara and Antonio Deloatch's Ah-Ha Moments “All you need is one. One good project could pay for my marketing plan for the year. It’s a low barrier to entry. If that’s $600 on pretty postcards, it’s not that expensive but could have a really big return.” - Antonio Deloatch “There’s always good or bad in the era that you’re doing business. Just get over it, get on with it, and do business in your era.” - LuAnn Nigara More About Antonio Deloatch: I’m a New Yorker with a love for the California sun… Living in New York & Los Angeles with a global state of mind equals the best of both worlds.  I get up every single day to change the way people live through art, light and design. For me, taking a non functional space and transforming it into the most popular room in the home, is a dream come true. I have tackled projects ranging from studio apartments in Hong Kong to million dollar estates in the Hamptons to sprawling ranch homes in Ojai CA. Each project is an exploration of you and how you will live in the space.  My love for décor and design started early. I realized that I wanted to use my talents outside of the sales floor or cubicle. I started my design business in 2014 and my main goal still to this day is to bring quality, as well as affordable designs to any consumer. Connect with Antonio Deloatch Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #524: Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough #06: Identifying Your Transferrable Skills with Erika Ward
3/14/20231 hour, 2 minutes, 14 seconds
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859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client

Today With Robyn White: We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client.  My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging. Pick It Apart [2:26] Robyn and LuAnn reflect on what marketing really means. [6:54] Robyn explains the difference in marketing to a luxury client. [15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique.  [27:43] Robyn explains how to convey luxury through your website.  [43:14] Robyn and LuAnn reflect on how important your website is. LuAnn Nigara and Robyn White's Ah-Ha Moments “The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” - Robyn White “If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” - LuAnn Nigara More About Robyn White: Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients. Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online. She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients. Connect with Robyn White Website Instagram  Facebook  LinkedIn Get a Freebie! What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer #841: Power Talk Friday - Nancy Ganzekaufer - The Profit Insiders for Interior Designers.
3/10/202356 minutes, 56 seconds
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858: Veronica Solomon: Cultivating Self-Awareness as a Superpower

Today With Veronica Solomon: Welcome to A Well-Designed Business. Today’s episode features Veronica Solomon of Casa Vilora Interiors. Veronica is an award-winning designer and business mentor who believes that knowing yourself, understanding your convictions, and trusting your purpose can impact your business for the best. She has turned self-awareness into her superpower, and she is here today to encourage you to do the same so that you can run your business with intention. Pick It Apart [6:14] Veronica shares that competition has never been something she has focused on in her business. [13:01] Veronica talks about how she feels like she was predestined to become an interior designer, and because of that is is called to always show up as her true, authentic self. [15:29] LuAnn and Veronica discuss what it means to develop a signature style.  [23:55] Veronica shares why she will never complain about a client. [38:03] LuAnn and Veronica discuss the importance of having your picture on your website because potential clients want to know who you are. [45:42] Veronica and LuAnn talk about why it’s so important to address the business side of your business—to tighten up the present tktk of your business and also as you look to the future. LuAnn Nigara and Veronica Solomon's Ah-Ha Moments “There's no such thing as competition. You are who you are, and your client wants you, and that designer next to you can have your same process your same contract, and you're just not the same people.” -LuAnn Nigara  “Be who you are, who you are meant to be.” – Veronica Solomon “I will never complain about a client—no matter how bad it gets, no matter what they do—I'm not going to complain about them. Not to anyone or to myself.” – Veronica Solomon More About Veronica Solomon: Veronica brings over 13 years of expertise as leader of the Casa Vilora Interiors team. She has won many prestigious awards and has been featured in numerous publications and considered a design influencer and design business mentor. Her design point of view can be summed up as eclectic, classic, bold, timeless wit a touch of whimsy. The spaces she creates are known for their eclectic vibe and masterful use of color, pattern mix and textures. They are multi-layered and collected, blending classic with modern, old with new, high with low and a bold use of color, pattern, texture in ways that excite. Veronica believes that each space should tell the story of the people who live there and should be their ideal version of luxurious living; whatever luxury means to them. Connect with Veronica Solomon Website Instagram Mentorship What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #50: Veronica Solomon – Powerful Marketing for your Interior Design Firm- Website to Fan Engagement on Facebook AWDB #830 Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business AWDB #488: Monica Wilcox: Systems Create Strength & Confidence WTFP #143: Vita Vygovska: Market to Interior Designers by Building Relationships AWDB #819: Power Talk Friday: Ebony Looney: Attract Clients Through Your Interior Design Business Website AWDB #22: Fred Berns: How To Create a Killer Bio AWDB #174: Power Talk Friday: Fred Berns — Own Your “Only” Word & Tips To Discover Yours
3/7/20231 hour, 1 minute, 37 seconds
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857: Power Talk Friday: Shannon Lopez: The ERC Program - Do NOT Skip This Episode!

Today With Shannon Lopez: You’ve heard of the PPP, but did you know that there’s another government program waiting to give you as much, if not more money back? It’s called the ERC. Today, Shannon Lopez breaks down the program, who it’s for, how you can take advantage of it, and the deadlines you need to know. Pick It Apart [8:55] Shannon breaks down what the ERC is and why it matters. [13:53] LuAnn and Shannon discuss the challenges of running a business at the beginning of the pandemic.  [31:16] Shannon explains who qualifies for the ERC.  [44:00] Shannon walks us through how her company can help.  [53:53] Shannon and LuAnn talk about why this program isn’t more well-known. LuAnn Nigara and Shannon Lopez's Ah-Ha Moments “It’s so incredibly important. We’re really lucky that we have someone like you that really understands it and has spent the last two and a half years pivoting her business in order to become an expert at this.” - LuAnn Nigara “This program is as financially impactful, if not more, than the PPP for most business owners. Whatever amount of money you got from the PPP, there’s a good chance that you will get that much, if not more, for this program.” - Shannon Lopez More About Shannon Lopez: Shannon Lopez is co-founder of ‘Be Better ERC Consulting’ and ‘Be Better Salon Accelerator’, a salon entrepreneur consulting firm. She’s a small business owner and an accomplished CFO with more than 25 years of experience. As a business owner, consultant and educator, Shannon along with her business partner, Naomi Prusinski, are always looking for ways to create better results for their businesses and clients. When they first learned about the Employee Retention Credit (ERC), they conducted extensive research and have now helped hundreds of companies receive tens of millions of dollars in refunds so far! Connect with Shannon Lopez Website What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
3/3/20231 hour, 8 minutes, 59 seconds
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856: Enrique Crespo: Describing His Type-A Personality Mindset

Today With Enrique Crespo: Welcome to A Well-Designed Business. Today’s episode features Enrique Crespo of Crespo Design Group. Enrique is here to share how developing a Type A personality approach can ensure success, especially in an industry as creative as interior design. Type A personalities are organized, ambitious, and like to have an agenda. But don’t worry—you don’t have to be one to become one. Over the years, Enrique has refined this mindset and honed the skills to guide and grow his firm, and he shares those stories with us today. Pick It Apart [1:57] Enrique explains how Type A personality traits can help maintain a well-run business through organization, which allows you to offer a higher level of luxury service. [8:50] LuAnn and Enrique discuss how he invested in his business by hiring someone who specializes in interior design processes, and how he tailored that structure to the specific needs of his firm, along with other ways he invests in his business. [10:30] Enrique talks about how he has hired several senior designers that all have different personality types and he tries to match them with clients and projects accordingly. [19:01] Enrique and LuAnn discuss working with luxury clients and Enrique explains why listening and understanding, yet maintaining authority as the designer is important, and how he learned those lessons the hard way. [28:25] Enrique reveals how he exposes his team to luxury and gives them opportunities to experience luxury so they can better understand the level of service they are expected to maintain. LuAnn Nigara and Enrique Crespo's Ah-Ha Moments “Creativity happens in the gray areas. However, finances happen in black and white. And you need to know how to manage your finances to run a successful business.” - Enrique Crespo “When you're dealing with people's money in their homes, it gets really personal.” - Enrique Crespo “When you swim in that luxury lane, to your point, that's what the client expects. And if you don't deliver, there's another firm that can do it for them.” - LuAnn Nigara More About Enrique Crespo: At a young age, Enrique was inspired by his favorite uncle, Enrique Gutierrez, a prolific architect who was the first to bring Cuban-inspired architecture to Miami. His home was filled with antiques, African artifacts, modern pieces and an incredible collection of contemporary Latin American art. It was a collected home, now a hallmark of Enrique’s personal taste. Originally from South Tampa, Enrique graduated from the prestigious Savannah College of Art and Design with an emphasis in art history and architectural history. Studying architectural history deepened Enrique’s knowledge of design and broadened his approach to his craft. Art and architecture through the ages, and its influence on design and space, is ingrained in his work. In 1999, Enrique launched Crespo Design Group in his hometown of Tampa, which soon became the sought-after design firm for discerning clients in Florida’s most desirable neighborhoods. The Group made its mark on everything from high-profile beach properties, to island escapes to mountain retreats. In 2021, he expanded his practice to Los Angeles to better serve his clients on the West Coast. Enrique built his firm to ensure a smooth, enjoyable, and fulfilling experience for his clients. He is a collaborator who prides himself on listening to clients, understanding their needs, and delivering the lifestyle they have always imagined. Every detail is intentional and chosen to reflect the style, spirit and nature of the client. Whether the goal is eclectic modern estate or sophisticated mountain retreat, Enrique is passionate about exceptional design. An avid equestrian, Enrique can often be found at the barn at the Tampa Yacht Club and Country Club riding horses or at Stovall House when he’s not designing or traveling. Enrique currently sits on the board of the Tampa Museum and is Chair of the Collections Committee; the board of the Henry B. Plant Museum; the Board of Tampa Bay Businesses for Community and the Arts; and is Chair of the Tampa Museum of Art's CITY Fashion Event. Enrique spends his time between Tampa and Los Angeles. He shares his home in Tampa with his husband Russell and their two French Bulldogs, Coco and Josephine. Connect with Enrique Crespo Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #853: Power Talk Friday: Brittany Murphy: Hiring An SEO Specialist For Your Interior Design Firm #844: John McClain: Turn Failure Into Success #849 Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #578: Lori Morris: When Working With the Luxury Client, the Answer is Yes! #678: Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes
2/28/202343 minutes, 3 seconds
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855: Power Talk Friday: Hunter Lowder: Is it Time for a Fractional COO?

Today With Hunter Lowder: Welcome to A Well-Designed Business. We’ve all heard that we should free ourselves up for CEO-level tasks. But knowing we should and actually following through with it are very different things. It can be hard for entrepreneurs who feel like they have to carry everything in their business. Sometimes, the operations get jumbled along the way. My guest today, Hunter Lowder, runs a business that steps in and serves as fractional COO to get designers back on track. She’s sharing how we can let go, how to find the right person for the job, and how the process of bringing someone in actually works. Pick It Apart [1:48] LuAnn and Hunter discuss what bringing in an outside COO looks like and how it can work.  [5:15] Hunter shares why business owners often experience overwhelm.  [10:33] Hunter and LuAnn discuss the importance of mission, vision, and values when bringing someone into the COO role.  [18:23] Hunter shares two tips for people who might need assistance in their operations.  [33:15] Hunter discusses the different ways she supports business owners. LuAnn Nigara and Hunter Lowder's Ah-Ha Moments “I think everybody talks about creativity and visionaries…but then there’s the side like me who are operations and systems. We are kind of like the fun police, telling people, it’s great that you love what you do—here’s how we make it sustainable.” - Hunter Lowder “The original entrepreneur gets it going…but now the business is growing and decisions need to be made on the daily. The whole organization is accustomed to the CEO being the decision-maker. But there’s this level where the CEO is seeing the next level for the business but is stuck in the weeds of the day-to-day decision making.” - LuAnn Nigara More About Hunter Lowder: Hunter Lowder is co-owner of Tortoise & The Bear, a business strategy, operations, and mindset coaching company that supports visionaries in bringing their wild and crazy dreams to life. Coupling her past business experience as CEO of a multi-million dollar company with mindful coaching approaches, Hunter helps service-based business owners create and prioritize a strategic plan to grow their impact and move their business forward in a sustainable way.  After suffering severe burnout as a CEO, Hunter is passionate about building a business in alignment with her values. When she’s not helping clients fine tune their operations, she’s likely dancing and singing karaoke with her husband, feeding her son’s football team, or hanging out at the beach with her fur babies. Connect with Hunter Lowder Website Instagram  Facebook  TikTok FREE Customer Journey Audit What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #607: Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines #385: Power Talk Friday: Amber De La Garza: The Productivity Specialist #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire
2/24/20231 hour, 4 minutes, 19 seconds
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854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow

Today With Lindye Galloway: Welcome to A Well-Designed Business. Today’s episode features Lindye Galloway, of Lindye Galloway Studio + Shop. Lindye is here to share the inspiring story of how she followed her heart, creating a business model for her e-commerce shop and Designed by Lindye collection that does good for others by giving a portion of the profits to provide microloans to entrepreneurs in underserved parts of the world. Lindye encourages us to find meaning through our own business ventures by exploring our whys and living our truths. Pick It Apart [1:39] Lindye tells the story of how she and her husband Winn started the e-commerce shop alongside her design studio in 2020 as a way to make a meaningful impact and help others. [17:47] Lindye and LuAnn examine the logistics of running an e-commerce site. [22:08] Lindye talks about the importance of offering unique, custom products in her shop to set it apart from other e-commerce sites.  [28:00] LuAnn explains the importance of having your mission, vision and values established and how that can impact the success of your business. [32:35] LuAnn and Lindye discuss knowing your truth and recognizing that your truth can shift during different seasons of life. [36:21] Lindye reveals why she doesn’t believe the common phrase “if you love what you do you’ll never work a day in your life.” LuAnn Nigara and Lindye Galloway's Ah-Ha Moments “I wanted to somehow find a way to help people, I want it to be able to create a business that, yes, could serve me and my family and create a lifestyle, but also that could have more meaning.” -Lindye Galloway “[Prepare] yourself to know that there's going to be so many logistics involved and allowing that to be okay on the journey.” – Lindye Galloway “In everything that we do here in our studio, and in our shop that it's a part of our  core values is generosity. And that comes with each other. And that comes also with giving away.” – Lindye Galloway “As you go up the ladder and the people that actually build the business that they want to build, whether it's big or small, it's because they've decided what it is first that is important to them.” – LuAnn Nigara “There will always be days that feel like work. And if you know what your truth is, you're gonna get through those days.” – Lindye Galloway More About Lindye Galloway: Lindye Galloway is the Founder and Chief Creative Officer of Lindye Galloway Studio + Shop. As an interior design tastemaker, she delivers an effortless take on a California style that perfectly juxtaposes a tailored sophistication in a laid-back setting.  Entrepreneurial in spirit, what started as a solo passion project, has quickly grown into a successful interior design studio and team serving an exclusive list of clientele across the US each year.  Lindye joined forces with her husband, Winn, to launch The Lindye Galloway Shop. This online destination for home furnishing and decor was launched to help design-lovers easily achieve their own take on The Lindye Galloway Studio’s signature California style and sophistication in their own homes. Connect with Lindye Galloway Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #677: Megan Molten: To Succeed, Focus on Your Why #545: Laurel Smith: Permission to Succeed #717: Susan Wintersteen: Interior design firm standards in a nonprofit passion project #840: Jean Stoffer: Work in Harmony Through Every Season of Life  
2/21/202348 minutes, 37 seconds
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853: Power Talk Friday: Brittany Murphy: Hiring An SEO Specialist For Your Interior Design Firm

Today With Brittany Murphy: Welcome to A Well-Designed Business. Today I have Brittany Murphy of One Thing Marketing joining me. Just when you think you are starting to understand SEO, Google switches up the algorithm.  SEO is a very important element to our businesses. A lot of us wonder; how do we incorporate SEO? Who do we hire that we can trust to help us? These are very important and common questions and Brittany is here to answer them, and then some. Enjoy! Pick It Apart [2:19] Brittany starts us off by explaining SEO and what it means. [8:34] What to look for in finding a reputable SEO company.  [12:16] What should you be seeing from a marketing company to know they are getting you results.  [31:11] Brittany gets into some DIY tips for those who want to try improving SEO themselves. LuAnn Nigara and Brittany Murphy's Ah-Ha Moments “Google has gotten a lot smarter to prioritize resourceful articles from websites they trust. SEO is how you build that trust.” - Brittany Murphy “Whether you’re dealing with an SEO specialist, or a CPA, or a bookkeeper, whoever it is, if you aren’t feeling like they are meeting you where you are and aren’t sincere, listen to your inside voice and move on.” - LuAnn Nigara More About Brittany Murphy: For almost a decade, Brittany has created over 300 digital marketing strategies for clients all across the US. As a partner for online marketing agency, One Thing Marketing, Brittany focuses on helping home service business owners get their phones to ring with new leads.  Since 2018, her team has niched into specializing for trade and home service business which has allowed them to perfect their proven process and strategies for optimizing clients’ websites and Google presence.  Through her strategies, background in blue collar, and experienced team, Brittany has helped local businesses increase their revenue by at least of 30% every year, year over year. Connect with Brittany Murphy Website Instagram  Facebook  LinkedIn  YouTube Twitter 9 Marketing Strategies Proven To Increase Leads 30-minute Strategy Session! What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #371: Power Talk Friday: Jason Berkowitz: Optimize the SEO of Your Interior Design Website #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design  #746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio
2/17/20231 hour, 16 minutes, 46 seconds
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852: Nicole Salceda: You Don’t Need to Have All the Superpowers

Today With Nicole Salceda: Welcome to A Well-Designed Business! Today I’m joined by Nicole Salceda! Her career in interiors began as a passion for making the polished, functional design more accessible. She is going to share with us how she built the amazing team that is behind her brand, the “not so pretty” things she had to overcome during the first years in business, and how she manages her Instagram account of over 295,000 followers. LuAnn Nigara and Nicole Salceda's Ah-Ha Moments “The error isn’t in investing in your business, the error was in understanding how, where, and when the tracking of it.” - LuAnn Nigara “It was time for me to find the right people, get them in the right seats so I could really scale this business” - Nicole Salceda “Once an entrepreneur fully owns their finances, the whole business changes” - LuAnn Nigara More About Nicole Salceda: Nicole Salceda's career in interiors began as a passion for making the polished, functional design more accessible. She left her job as an elementary school teacher to see those spaces come to life firsthand. What started as a handful of clients quickly became a rapidly growing portfolio full of homes in her signature warm minimalist style. Now, having been through a dream home remodel of her own, she has even more perspective when it comes to the client experience.  Nicole and team—each member hand-picked for their talent—work closely to create inspiring spaces. They assemble elements that are old, new, handmade, and thrifted for homes that are understated, but far from boring. Each refined detail is a testament to Nicole's distinct penchant for bringing a room together—to her eye for pretty. Connect with Nicole Salceda Website Eye For Pretty At Home Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #433: Nate Berkus: Introducing His Collection with Kravet #507: Barclay Butera: 25 Years of Beautiful Design #203: Darla Powell – How to Launch an Interior Design Firm
2/14/202359 minutes, 55 seconds
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851: Power Talk Friday: Alexis Varbero: Making Connections that Matter

Today With Alexis Varbero: Welcome to A Well-Designed Business. Today with Alexis Varbero, we discuss how she expanded the family-owned business Schwartz Design Showroom. How? Well many ways, but one way that is no stranger of a topic to the show, is by building relationships. Alexis strengthened the relationships her mom started to form with interior designers when she owned the business. A big way she was successfully able to do this was how she built and maintained positive relationships with her manufacturers. Listen in to see how fostering relationships in your business can go full circle. Pick It Apart [2:44] Alexis shares the history of Schwartz Design Showroom starting with her mom and grandfather. [12:11] Alexis explains how she is that support for the design teams she works with.  [15:30] The importance of building a supportive team. [37:50] How a designer from outside of New Jersey can work with Schwartz Design Showroom. LuAnn Nigara and Alexis Varbero's Ah-Ha Moments “I want people to see Schwartz Design Showroom as a place that takes care of all of their needs. We want to leave them the time to focus on their business and clients.” - Alexis Varbero “Our best relationships are the relationships we have with the manufacturer, to the reps. to the client, so we can continuously support the designer.” - Alexis Varbero “We are that part of your team that are thinking about the “what ifs” to give you peace of mind.” - Alexis Varbero More About Alexis Varbero: In 2004, Schwartz Design Showroom CEO Alexis Varbero left her high-profile career with Bobbi Brown to take the helm of her family-run business. Opened by her grandfather, Morris Schwartz in 1947, SDS celebrates its 75th year in business this November 2022. The New Jersey– and Connecticut-based business is known as one of the most comprehensive trade-only interiors showrooms in the Tri-State area. Varbero has increased the company’s footprint by expanding its Stamford showroom for a total of 7,000 square feet and opening a new 12,000 square foot location in NJ, Fulton Street Design Center, which will house Schwartz Design Showroom along with other companies slated to provide additional resources for designers. In addition, Varbero opened a third showroom location in September called The Barn at Schwartz Design Showroom. The Barn is located in Peapack Gladstone, NJ and will serve as a satellite location catering to designers in Somerset, Morris and Hunterdon Counties.  Today, Alexis stays ahead of the curve by being ever-present in the market and attending an array of trade shows and fashion events spanning High Point Market to New York Fashion Week. Above all, transparency is paramount: Every brand carried is linked on the showroom’s website, so that design professionals can feel comfortable with each product and its pricing structure. Alexis is constantly adding to the roster of cutting-edge manufacturers providing interior designers access to the industries finest brands, while simultaneously acting as the designer’s back end office. “First and foremost, we are your partner and your team,” says Varbero. “Customer service is our highest priority.” Connect with Alexis Varbero Website Instagram Example of supporting up and coming manufacturers - Society of Wonderland Textile and Wallcovering Designer Other Shows Mentioned: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #838: Regan Baker: Building a Team That Supports Your Core Values
2/10/20231 hour, 6 minutes, 15 seconds
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850: Shaun Crha & Rebecca Plumb: How To Stay Young and Hot As a Designer

Today With Shaun Crha & Rebecca Plumb: Welcome to A Well-Designed Business. Today I have Shaun Crha of Wrensted Interiors and Rebecca Plumb of Studio Plumb on the show. They met on Instagram and are now design besties—together hosting the Hot Young Designers Club podcast, where they explore the emotional, practical, and humorous side of the interior design world. Shaun and Rebecca are here today to inspire community, not competition, between fellow designers, and we’re talking about relationships, boundaries, rates, and red flags. We hope that you join us. Pick It Apart [4:28] Rebecca and Shaun talk about how they met and became friends [11:50] Rebecca explains how the peer-to-peer mentorship between her and Shaun works and why it is helpful to have this relationship [22:32] LuAnn digs into how Shaun and Rebecca run the back end of their businesses [27:29] Rebecca explains how she uses automation to create boundaries with her clients [38:50] Rebecca and Shaun discuss rates and how they have both experiments with hourly rates and flat fees. [51:24] Shaun talks about dispelling the myth that designers can’t create a sustainable living for themselves LuAnn Nigara and Shaun Crha & Rebecca Plumb's Ah-Ha Moments “We attract the type of clients that are attracted to our personality type and the type of business that we run. I think that's why there's so much room for all of us, because there's so many different kinds of people.” - Rebecca Plumb “I’ve learned a lot about my personality in this business.” - Rebecca Plumb “One of the biggest things that's come from developing relationships with Rebecca and other designers and creatives is this dispelling of the myth that designers can't create sustainable livings for themselves…It is possible to create a decent quality of life for ourselves that still has room to grow.” - Shaun Crha “When you run it like a business you can do your creative all day long.” - LuAnn Nigara More About Shaun Crha & Rebecca Plumb: Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) came to interior design after other career paths. They met through Instagram while completing the popular One Room Challenge and turned their online banter into a real-life friendship while attending the semi-annual Las Vegas Market. They bring a sense of humor and irreverence to running their design businesses that spills over into the podcast. Their advice always come from a place of helpfulness delivered by your big sister and gay best friend. Connect with Shaun Crha & Rebecca Plumb Website Instagram  Apple Podcasts What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions #739: Marianna Zimmerman: It’s Never Too Late to Design Your Life #826: Tanya Smith-Shiflett: Finding Success & Switching Careers with Confidence #822: Layton Campbell: The Drama of Interior Design: A Former Broadway Performer Sets the Stage for Building a Design Business #814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business?
2/7/20231 hour, 3 minutes, 19 seconds
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849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design

Today With Staci Davidson: Welcome to A Well Designed Business. Today I am joined by Staci Davidson, owner of Everything but Design, where she does just that. Staci is capable of taking on every aspect of an interior design business, from accounting and bookkeeping to consulting and customer service, freeing up her clients so that they can get back to what they do best: Design. Staci is here to talk about her experience and the value that outsourcing your back-end operations can bring to your business, boosting not only your confidence, but your profits. Pick It Apart [3:39] Staci recounts her experience as an operations manager and bookkeeper for a residential design firm, handling “everything but design” in the business and growing it to a multimillion-dollar firm. [10:47] Staci and LuAnn discuss the services Everything but Design offers beyond just bookkeeping, and Staci explains how outsourcing administrative tasks to someone that understands the design industry allows her clients to focus more on their designs, builds confidence, and ultimately generate more revenue  [22:22] LuAnn and Staci talk about the importance of systems and processes, and how the way a project is managed can be more important than the beauty of the design to clients  [29:20] Staci explains how she uses best practices as a bookkeeper to help business owners analyze their margins, adjust prices, and gain profits [42:01] Staci and LuAnn talk about the importance of systems and standards, especially when communicating with clients by setting expectations beforehand LuAnn Nigara and Staci Davidson's Ah-Ha Moments “You need someone that has your back, and they aren't just pushing data, they're ensuring that it's accurate and advising you on next steps, best practices, ways to save money, or improvements into your process.” - Staci Davidson “When a designer is in their lane, and focusing on the design, all of the other things fall into place.” – LuAnn Nigara “When you have really satisfied clients who feel like they were taken care of, the referrals are going to come in.” – Staci Davidson “Really feeling confident in yourself, your design, and your processes will elevate your business so much.” – Staci Davidson More About Staci Davidson: Staci discovered her love for the business of Interior Design in 2016 when she was hired as the Operations Manager of a residential design firm. She quickly realized so much more went into running a successful design business. Her true passion is freeing up the designer, taking over all aspects of the business and allowing the owners to focus on creating amazing spaces their clients will cherish for years to come.  She has done blog posts for Design Manager and has been asked to speak at High Point on best practices for running a successful business. Offering a wide variety of services, Staci and her team can do Everything but Design! Connect with Staci Davidson Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB Episode 349: Power Talk Friday: Peter Lang: The Designer CPA AWDB Episode 464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner AWDB Episode 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers AWDB Episode 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating WTFP Episode 125: Debra Scarpa: The Power of a Visionary & Integrator Relationship Other Resources Mentioned: The Interior Design Standard with Sandra Funk
2/3/202359 minutes, 55 seconds
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848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client

Today With Amy Youngblood Welcome to A Well-Designed Business. It’s no secret that I love systems and processes. They are the absolute backbone to increasing your profitability. My guest today, Amy Youngblood, principal of Amy Youngblood Interiors, has a very specific process that has helped her not just increase her profitability and bring in more clients, but also to bring in the right clients. She’s taking us through her intake process and discussing why and how it works to ensure that she works with her ideal clients. Pick It Apart [0:57] Amy shares her story of why she realized she needed to make a change in her business.  [7:07] Amy and LuAnn begin a deep-dive into Amy’s contact form. [20:58] Amy highlights why it’s important to ensure that partners in a home are on the same page. [43:58] Amy and LuAnn discuss the value of thinking outside of the box, even when you have systems and processes in place. LuAnn Nigara and Amy Youngblood' Ah-Ha Moments “What you’re saying is the first critical key in finding the happiness and joy in your business if it’s lacking is, are you working with the type of people and the type of projects that you enjoy.” - LuAnn Nigara “What I love about this is that we’re having an inside conversation about our reaction to consumer’s responses. But even if you have ten inquiries a month, if you have two or three every month that are searching for designers but plan to shop on their own, it’s a disconnect of the garden variety consumer disconnecting with design. They think of it as a commodity industry of you just picking things out for them.” - LuAnn Nigara “People want to hear back from you. Even if it’s not a good inquiry, I still respond back and say why, and I say it as respectfully as possible.” - Amy Youngblood More About Amy Youngblood: Amy began her career in interior design over 20 years ago. She has worked for several design firms, both residential and commercial. With a strong background as an accomplished artist, Amy fused her creative abilities along with her business and design experience to launch Amy Youngblood Interiors in 2009. Both Amy’s artwork and design commissions have been featured over the years in the local and national media. Amy’s appreciation of all styles has made her known for her clean-lined, yet comfortable, sophisticated look. Born in Michigan, Amy received her Bachelor of Arts degree at DePauw University with a Major in Communications, and later received a degree in Interior Design at Mount Saint Joseph University, graduating Magna Cum Laude with an emphasis on Art History. Amy has since taught interior design courses at the Mount Saint Joseph University in addition to having served as President of the school’s ASID Chapter. Amy also serves on various charity boards and is a consultant and investor in the local fashion and design industry in Cincinnati. As past President of Cincinnati Business Network, Amy enjoys networking with and mentoring other entrepreneurial business owners. She is also an active member of the OTR Chamber of Commerce, a member of the ArtsWave's Women's Leadership Roundtable, a founding member of the Contemporary Arts Center's prestigious Women's group, and a regular expert guest on local television. In addition, Amy has been named one of "Ohio's Top Interior Designers" by The LuxPad, an international publication specializing in high-end interior design. Her work is also regularly featured on HGTV.com. Amy has also been a featured speaker at NeoCon, an honor of being chosen among hundreds of interior designers.  When Amy is not growing her eponymous firm, she enjoys traveling with her husband Tom and two teenagers as well as exploring the food and culture of Cincinnati. An avid fitness buff, she can be found at her trainer's studio or at a Pilates class. She is also a fashion lover and integrates it into her designs. Check out Amy's fashion, style, and local events blog, Cincinnista. Amy continues to accept prestigious art commissions as her schedule allows. Please view her work at amyyoungbloodsportsart.com. Amy Youngblood Interiors is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the U.S. Connect with Amy Youngblood Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #372: Laura Michaels: How to Talk Budget with your Interior Design Clients #820: Alex Alonso: Always Say Yes to a Client, Except When You Should Say No
1/31/20231 hour, 14 minutes, 20 seconds
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847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success

Today With Julia Marcum: Welcome to A Well-Designed Business! Today’s show is a Flashback Friday, an episode from the archives that was so good, and so relevant, we wanted to share it with you again! I hope you enjoy Julia Marcum’s episode that originally aired as episode 480! Julia started blogging more than ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done.  In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. LuAnn Nigara and Julia Marcum's Ah-Ha Moments “There is zero downsides to growing your Instagram presence” - Julia Marcum “Maximize whatever you already have on hand” - Julia Marcum “Consistency is what really drives audiences, they want to know when and what they can expect from you” - Julia Marcum More About Julia Marcum: We’re a couple of progress-embracing home renovators, bloggers, brand ambassadors, and educators. We love: modern cottage design, s’mores around the fire pit, and our three cute kids (but not in that order). We started this blog in 2009, the year after we got married. But it wasn’t always a business! Like most bloggers back then, we were all about showing off our home projects and cute pictures of our kids. Our budget for home improvements was $20/month, and we were DIYing our hearts out (with borrowed tools). In 2015, we took Instagram by the horns and started photographing our home and our projects with a *real* camera. We started talking to our audience every day. We got really consistent with our content, and we took big, go-with-your-gut risks.  A year later, Chris quit his day job, and we were pinching ourselves: We get to work on our house as a *job*. And we get to work right alongside each other.  Looking back, I probably should have known that the girl who would beg the local bakery to let her design their store window (and get paid in cookies) would find a way to make a living out of making spaces beautiful — a truly sweet life. Connect with Julia Marcum Website Instagram  Good Influence Courses What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Jessica Helgerson Instagram Josh Young Instagram
1/27/20231 hour, 20 minutes, 23 seconds
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846: Kellie Burke: If You’re Not Failing, You’re Not Risking

Today With Kellie Burke: Hi, welcome to A Well-Designed Business! Join me this week as I sit down with Kellie Burke, owner of Kellie Burke Interiors. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Tune in to hear about her journey, the importance of failure, and the ups and downs of having a business. LuAnn Nigara and Kellie Burke's Ah-Ha Moments “The failure comes the lessons.” - LuAnn Nigara “I think we mistakenly see all the beautiful things and believe that that is the business of it, and it’s not.” - LuAnn Nigara More About Kellie Burke: Kellie studied design at Skidmore College in New York and overseas in Florence, Italy. While abroad, she soaked in the design principles associated with many different countries, including Portugal, Russia, Italy, France, Brussels, England, Estonia, and Scandinavia. After working as a studio artist and a faux painter, Kellie established her West Hartford, Connecticut-based interior design firm, Kellie Burke Interiors, in 1995. The firm expanded to include a design studio filled with trendy, high-style home products and accessories. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Instead, she gravitates toward an 'Old World' style with modern, functional accents. Kellie is also very aware of the needs of clients with families and coordinates her efforts to make sure her designs meet all of their practical needs. Kellie was featured in OK Magazine in 2005 for designing Brooke Burke's Mediterranean Mansion. Hartford Magazine has named Kellie Burke' Best Interior Designer' in 2006 - 2015 Readers Poll. Kellie has been featured in Luxe Interiors + Design, Hartford Magazine, New England Home, and was a national finalist in the 2015 Zillow Digs Design Awards. Connect with Kellie Burke Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #844: John McClain: Turn Failure into Success
1/24/202355 minutes, 20 seconds
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845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

Today’s Show is Sponsored by the “Interior Design Standard.” Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”. I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business. Enroll here: https://interiordesignstandard.com/luann Today With Sandra Funk: Welcome to A Well-Designed Business. Have you ever found yourself apologizing for delays due to elements that are completely out of your control (backorders, supply chain issues, labor shortage, etc.)? My guest today, Sandra Funk, believes it’s time to stop apologizing.  Sandra shares her insights into why designers do this, why they need to stop, and how to take back control of your communication with your clients. Pick It Apart [1:30] Sandra picks apart why designers need to stop apologizing for things that are out of their control. [7:28] LuAnn and Sandra discuss why setting expectations upfront is important. [17:30] Sandra shares why and how she implements a restart fee when projects are delayed past a certain point.  [26:30] Sandra highlights the value of templates in the Interior Design Standard. [35:11] Sandra breaks down the upcoming opportunity to join the Interior Design Standard. LuAnn Nigara and Sandra Funk's Ah-Ha Moments “You need to communicate the facts, accept our new reality, and get strategic on how you are going to stretch what you thought was going to be a six-month project into a year-long project.” - Sandra Funk “Just because it’s not the client’s fault, doesn’t mean it’s your fault or your responsibility to bear the burden of all the chips that fall because of whatever you’re dealing with.” - LuAnn Nigara “You can’t change labor shortages, you can’t change supply chain issues, but you can change the way you describe it, the way you share the information, and the way you handle it internally, and that so much affects the way your client will handle it.” - LuAnn Nigara More About Sandra Funk: Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us. This is interior design with a soul and a sense of place; reflecting your desires, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition. Sandra is an Accredited Professional for the Sustainable Furnishings Council. Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business. Connect with Sandra Funk Website  Instagram  Facebook  Pinterest Other Shows Mentioned: #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #585: Sandra Funk: Helping Designers Improve Their Business Systems #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm #02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy
1/20/202354 minutes, 25 seconds
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844: John McClain: Turn Failure into Success

Today With John McClain: Welcome to A Well-Designed Business. Today I am joined for the second time by John McClain. John is an accomplished interior designer, business coach, and author of The Designer Within. In this episode, he shares a bit about his back story with us—from crisis to conquest. John is here to help you understand that you can learn and grow from your mistakes, and success can be born out of failure. John shares his dark night of the soul story with us, but it didn’t end there. He turned that rough patch into a catalyst to organize his business for the better. Since then he has implemented a “How We Work” document, detailed client contracts, flat fees, and non-negotiables because his business is worth it. He is worth it. And you are worth it. Pick It Apart [6:38] John shares his dark night of the soul story involving client credit cards, attorneys, a factory fire, and armed guards. [20:35] John discusses the importance of knowing your company policies and non-negotiables, for example, he does not take credit card payments.  [31:40] John and LuAnn discuss the importance of formal agreements and transparency with clients. [35:41] LuAnn and John pick apart his pricing structure and flat fees, including his creative fee and project fulfillment fees.[57:29] John talks about the online courses for designers he offers, as well as his new book The Designer Within and the online course for homeowners that goes along with it. LuAnn Nigara and John McClain's Ah-Ha Moments “Until you've been through a serious business crisis, it's hard to know how it really cuts you in your gut.” – LuAnn Nigara  “I don't care if you're a solopreneur or if you have 25 people working for you. Your company policy is your company policy. And that is what you have to stand by.” – John McClain “A lot of people don't take the time to sit down and come up with the rules [of their business]. ” – John McClain “You do have to take time—really getting clear with who you are, what you do, how you do it, why you do it, and your non-negotiables.” – LuAnn Nigara “I want to be an advocate for other designers and out in the world, to really stand up for themselves. And to have a company philosophy, have a company vision have a company backbone that they can stand behind.” - John McClain More About John McClain: John McClain is an accomplished interior designer, business coach, speaker, on-air contributor, and writer who has turned his lifetime passion for interior design into an opportunity to do the same for others through his book, The Designer Within (available now at thedesignerwithin.co). John McClain Design has offices in Central Florida and Los Angeles, CA. His projects have received numerous awards and have appeared in many publications including Traditional Home and Elle Décor. John's design advice can also be seen regularly in print, television appearances, and online in publications such as The Wall Street Journal, Us Weekly, and many more. Connect with John McClain Website  Instagram Book and Designer Courses What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #472: John McClain: Running His Firm from Two Coasts Makes Systems and Tools Critical #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #842: Joshua Smith: Sell the Experiences, Not the Commodity
1/17/20231 hour, 16 minutes, 25 seconds
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843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers

Today With Carla Titus: Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability.  Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity and plan for a profitable future. She specializes in helping 6- and 7-figure businesses gain control of their numbers with a 5-step framework she calls 2C3P that tackles financial health from all sides. Listen in to find out more. Pick It Apart [3:08] Carla walks through the roles of bookkeeper, CPA and CFO and the conversations you as a business owner should be having with each. [8:58] Carla and LuAnn discusses the goal of hiring a CFO and improving the financial picture of the company . [15:19] Carla talks about changing your mindset and thinking like the CEO of your business by looking at five key components in a framework she calls 2C3P: Cashflow, Capacity, Planning, Pay Compensation, and Profit. [24:42] LuAnn and Carla discuss the seasonality of business, and the importance of being in tune with this as a business owner. [31:32] Carla lists her non-negotiables she helps business owners set as goals for a successful business: cash in the bank, profitability, and paying yourself. LuAnn Nigara and Carla Titus' Ah-Ha Moments “The beauty of bringing an expert into your business is that you do not need to know everything. That is the whole point of outsourcing your finances. You're bringing that knowledge, and also that person that's going to guide the process from beginning to end, [to] make you feel empowered and comfortable around your finances and your numbers.” – Carla Titus  “Don’t overthink what you don’t know.” – LuAnn Nigara  “There's times where you need to step into that CEO role and work on your business, not in your business.” – Carla Titus “Managing the influx and outflows of cash really can help a business be more financially stable, but also feel completely in control of what's happening.” – Carla Titus  “If you want to sell your business one day, if you want to run a successful long term company, there has to be a salary for someone that is in charge.” – Carla Titus More About Carla Titus: Finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online businesses fractional CFO consulting experience. Our company provides a vast array of on-demand CFO services that leverage our industry expertise. A well-rounded CFO team with Finance, Sales & Marketing, HR, Supply Chain, Online Business, Operations, Execution, Planning, and Tech background. She provides fractional CFO services and financial consulting to business owners. Wealth & Worth Within’s mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy. She is dedicated to imparting financial knowledge in order to properly manage finances and achieve profitable results. She has applied that expertise to businesses, helping them grow by creating simple yet effective systems to improve cash flow management and bottom-line results. Connect with Carla Titus Website Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #489: Power Talk Friday: Brad Clinard: Intentional Planning for Abundant Living #719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner #361: Power Talk Friday: Kimberly Merlitti: Does Your Interior Design Business Need a CFO?
1/13/202355 minutes, 13 seconds
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842: Joshua Smith: Sell the Experiences, Not the Commodity

Today With Joshua Smith: Welcome to A Well-Designed Business. Today, I am joined by Joshua Smith, of Joshua Smith Inc. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day. Join us for a great conversation about the power of meditation, the importance of being connected to your passion, and his amazing working philosophy! LuAnn Nigara and Joshua Smith's Ah-Ha Moments “It's the responsibility of the industry to educate the consumer” - LuAnn Nigara “We’re wanting to do what we can to make sure that we’re leaving the world as best we can for our kids” - Joshua Smith “You know what? I realize now that as an interior designer, you’re responsible for everything but you have control over nothing” - Joshua Smith “It's not just how you want to space to look, it’s how you want your space to feel” - Joshua Smith More About Joshua Smith: Joshua graduated from the New York School of Interior Design and started his career in 2012. After Joshua graduated, he joined Steven Gambrel, an influential interior design firm that specialized in high-end residential and commercial commissions worldwide. In 2013, Joshua Smith, Inc. was created and earned national recognition as featured in New York Times, Huffington Post, and Rizzoli’s 2019 book, “On Style”.  With projects on both coasts, Joshua Smith Inc, offers full-service residential interior design – and life-changing spaces. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day. Connect with Joshua Smith Website  Instagram  Facebook  Blog The “3 fives” routine What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
1/10/20231 hour, 1 minute, 32 seconds
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841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind

Today With Nancy Ganzekaufer: Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Nancy Ganzekaufer. Nancy is here to talk about her new program Profit Insiders for Interior Designers Group Coaching + Mastermind which is packed full of value. But also, Nancy is here to share how certain events in her life forced her to slow down and how she shares her lessons with others on the importance of a work-life balance. Pick It Apart [3:58] Nancy tells us what interior designers can expect from her Profit Insiders for Interior Designers Group Coaching + Mastermind program. [13:00] LuAnn breaks down the process of joining Profit Insiders.   [21:02] Nancy shares her past continued health scare and how she turned it into a positive.  [43:24] The lesson of building a supportive and competent team.  LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments “Slow and steady is going to win the race. The small tweaks you make in your business can have huge outcomes.” - Nancy Ganzekaufer  “You don’t want your business to be your entire life, you want your business to support your life” - Nancy Ganzekaufer “Your inner being knows when it’s time to slow down and the universe will comply.” - LuAnn Nigara “We do all put pressure on ourselves and we need to ask the question, “who can help?” - LuAnn Nigara More About Nancy Ganzekaufer: Nancy Ganzekaufer is a sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top 16 Coaches in New York in 2022! Nancy specializes in coaching interior design professionals in marketing strategies, sales, and systems, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence.  In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in LuAnn Nigara’s book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a 4-time guest on LuAnn’s podcast, A Well-Designed Business® and one of LuAnn’s past Power Talk Friday experts.  Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter, Executive IDS Board Member-at-Large, and was the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York.  Nancy specializes in coaching Interior Design industry professionals how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.    When Nancy is not coaching her clients, hosting a webinar, speaking at a conference, or engaging with her audience in one of her many social media platforms, she is spending quality time with her family, listening to music, hiking, playing pickleball with her friends, and traveling as much as she can. Connect with Nancy Ganzekaufer Website Profit Insiders for Interior Designers Group Coaching + Mastermind program Confident Interior Designer Membership Site The KEY™: The Designer's Ultimate Pricing Tool Interior Design Contract Templates Instagram  Facebook  LinkedIn YouTube What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #15: Nancy Ganzekaufer: Niche is Rich #37: Lesley Myrick: Strategies I Used to Build My Business #60: Power Talk Friday: Krista Coupar: Managing Work-Life Balance (The Key Questions to Ask Yourself) #159: Power Talk Friday: Nancy Ganzekaufer: How to Get Confident & Clear on What You Offer #256: Nancy Ganzekaufer: A Powerful Strategy to Attract More Clients #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Designer Profit Formula #584: Building a Business From the Ground Up, Again #766: Lesley Myrick: Offering Interior Design Without Procurement #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers.
1/6/202355 minutes, 24 seconds
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840: Jean Stoffer: Work in Harmony Through Every Season of Life

Today With Jean Stoffer: Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer. Pick It Apart [6:01] Jean discusses “being in the trenches” as she built her business from the ground up, learning cabinetry design, kitchen design, and troubleshooting at her own pace. [10:10] LuAnn and Jean agree that cultural messages often pressure young designers to rush toward success, but both believe that isn’t always the right path. Jean discusses embracing the season you are in. [16:50] Jean walks through the current family dynamic and everyone’s role in the Stoffer Home business. [27:30] LuAnn and Jean talk about the importance of processes as you grow your business. [48:00] Jean discusses working with the Magnolia Network and putting her work on television. LuAnn Nigara and Jean Stoffer's Ah-Ha Moments “Our value system and reputation are just so bedrock for me and our family.” - Jean Stoffer. “I really believe there are seasons for things, and it’s great to embrace those and accept them.” - Jean Stoffer. “I think as a society, we are putting pressure on moms to think that you can have it all. And you actually can, but not all in the same season is my belief.” - LuAnn Nigara. “It's very important that the quality and all of the things connected with [your brand] remain as close as to your original vision and way of doing it.” - LuAnn Nigara. More About Jean Stoffer: Jean Stoffer is an award-winning Grand Rapids-based independent interior designer specializing in kitchen and bath designs. Each of her designs is custom suited for her clients' lives and how they hope to use their home. Jean is also the founder of Stoffer Home, a retail store featuring beautiful and functional items for the home, and Stoffer Home Cabinetry, the source for Jean's own line of quality, British-inspired flush inset cabinets. In December 2021, the Magnolia Network began airing The Established Home, a TV series featuring Jean and her design work. Connect with Jean Stoffer Website Stoffer Home Instagram  Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #625: Coco & Jack: Flexibility and Balance Between Interior Design and Family #563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography
1/3/20231 hour, 7 minutes, 32 seconds
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839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

Today With Candice Olson: Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Candice Olson's episode that originally aired as episode 74! On today’s show, Candice talks about her journey and how she became successful! More About Candice Olson: With over 25 years experience as an Interior Designer, Candice Olson has imparted her distinctively timeless yet on-trend aesthetic on countless residential and commercial projects. With the goal of showcasing the beauty, business and behind-the-scenes world of Interior Design and renovation, Candice launched her first hit TV show – Divine Design – on HGTV. After 8 seasons of number one ratings, Candice followed up with her second show – Candice Tells All – that delved deeper into Candice’s unique design inspiration and process. It also became a number one hit leading the NY Times to herald her as “the one to watch”! With her shows broadcast in over 75 countries around the world, millions have come to know and love Candice’s signature style and trademark sense of humour. She is considered to be a pre-eminent design authority and has authored a series of six best-selling interior design books. As Candice’s popularity grew so did the demand for her signature “Candice Olson Look”. This led to the creation of a broad collection of successful home fashion collections that reflect Candice’s distinctive, design style – an approach that is at once classic yet contemporary, sophisticated while accessible. The products embody Candice’s attitude of everyday elegance and are immensely popular amongst Interior designers and consumers alike. Connect with Candice Olson Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #74: Candice Olson – How To Be an Overnight Success in 25 Years
12/30/20221 hour, 8 minutes, 5 seconds
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838: Regan Baker: Building A Team That Supports Your Core Values

Today With Regan Baker: Welcome to A Well-Designed Business. Today, I am joined by Regan Baker, of Regan Baker Design. Have you ever had that client where you thought, “we could be friends!” How about that client where you noticed and were impressed with their work ethic? Why not employ them? That’s what Regan did and with three employees that were once clients of hers, she admits she wouldn’t be where she is today without them.  Join us for a great conversation about strong leadership and building a team from places you don’t usually expect. Pick It Apart [4:39] Regan’s first experience turning a client into an employee.  [15:18] Regan’s experience of when her long term goals have changed as time goes on. [24:34] The milestones were that developed the ROI in Regan’s business. [29:01] How Regan got another client of hers, Lindsay, on board as an employee. [34:19] How Regan realistically pays people like Allie and Lindsay. LuAnn Nigara and Regan Baker's Ah-Ha Moments “I’m a firm believe that you risk things for people who you think are going to help transform your business.” - Regan Baker “If you don’t have those people to help guide you, then you can’t focus on the things you want to do.” - Regan Baker “The people you invest in, even if you don’t have a role for them, you know that they can jump in and make it work.” - Regan Baker “An effective director of operations doesn’t have to come from a design background. Business is business.” - LuAnn Nigara More About Regan Baker: Regan Baker leads Regan Baker Design with 20 years of experience in Interior Architecture and Design. She firmly believes that design should be comfortable, modern, and personal, and strives to bring these aspects to every project she works on. After spending the first 7 years of her career at high-end hospitality and commercial firms, she began to understand her unique style and skillset were applicable on a more intimate scale in residential design. As a fashion-forward and design-savvy mom, she knows that personal style and lifestyle function are equally important features in a home, and believes in creating spaces that are an extension of who you are as an individual or family. When not designing, you can find Regan outdoors either running or watching her sporty kids, and hanging with family and friends. After becoming a mother of twins over twelve years ago, her life has taken on a new priority: to inspire her children to do what they love and go after a passion in life. Regan laughs often, becomes friends with all her clients, and has a goal in life to be a nice person. Connect with Regan Baker Website  Instagram  Facebook  Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #150: Power Talk Friday: Krista Coupar is Back! 5 Steps to Make 2017 Successful! #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Design Team #622: Dwayne Bergmann: Empower Your Team to Own the Project Management While Maintaining Design Vision as the Creative Director #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan
12/27/202255 minutes, 15 seconds
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837: Flashback Friday: Nicole Gibbons: Interior Designer, TV Personality, Founder and CEO of Clare

Today With Nicole Gibbons: Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Nicole Gibbons’ episode that originally aired as episode 411! On today’s show, Nicole talks about how she created her career by design, how TV really doesn’t pay as much as you would expect, the way that Nicole helps people with their color choice, and so much more! More About Nicole Gibbons: Nicole Gibbons is an interior designer, tastemaker, blogger and on-air personality best known for her fashion-forward point of view on style for the home. As a highly sought after expert, Nicole has been featured in top media outlets such as HGTV, TLC, The Rachael Ray Show, InStyle, House Beautiful, Martha Stewart Living, Real Simple, Better Homes & Gardens, Good Housekeeping, Apartment Therapy, Lonny, People Magazine, Domino, Elle Decor and more. She can also be seen helping deserving families re-imagine their living spaces as a designer on the Emmy Award-winning TV show Home Made Simple airing Saturday mornings on OWN, the Oprah Winfrey Network. Nicole has also collaborated on special projects with top home and lifestyle brands including American Express, Lowe’s Home Improvement, GODIVA, Target & Pier 1 Imports. Originally from Michigan, Nicole earned her undergraduate degree from Northwestern University and lives in Harlem, a historic neighborhood in upper Manhattan. With a lifelong passion for design coupled with a fun, unpretentious approach to decorating and a strong media presence, this designer-to-watch is quickly earning a reputation as the voice of decorating for a new generation of passionate home enthusiasts. Connect with Nicole Gibbons Website Instagram Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #411: Nicole Gibbons: Interior Designer, TV Personality, Founder and CEO of Clare #406: Ashley Grigg, Lisa Mende and Jeanne Chung #407: Century Furniture with Carrier & Co #408: Visual Comfort with Lauren Rottet Other Resources Mentioned: Clare Article.com
12/23/202238 minutes, 39 seconds
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836: Susie Novak: Mastering Your Success With A Mastermind

Today With Susie Novak: Welcome to A Well-Designed Business. Today I am speaking with Susie Novak, owner of Susie Novak Interiors on a variety of topics. One being what it’s like being a part of a mastermind group. Spoiler alert: it’s fantastic to be a part of a mastermind. And hey, why not start your own? Susie has a good size design team too, so we also talk team tips, sustainability and networking.  Pick It Apart [1:50] Susie shares with us how she formed her mastermind group. [11:20] How accountability plays a role in her mastermind. [25:10] LuAnn and Susie discuss the importance of having diversity within a group. [35:03] Susie shares tips on how to manage a big team. [39:20] Tips on how to drum up more business.  [46:27] What sustainability means for Susie in her business. LuAnn Nigara and Susie Novak's Ah-Ha Moments “I think you find balance in unique ways.” - Susie Novak “If you can put a room together, but also explain the global perspective of using higher quality pieces that are built to last and can be reupholstered, that's a win win for clients, our Earth and our profitability.” - LuAnn Nigara More About Susie Novak: Susie’s aesthetic is a combination of California Modern with a British flair. Known for her love of clean neutrals, bold pops of color and modern sculptural forms, Susie’s work has been nationally and internationally recognized in Architectural Digest, Elle Decor, Modern Luxury Silicon Valley, WSJ and more. Skilled at creating beautiful residential designs under a variety of budgets, styles, timeframes, and requirements, Susie guides her clients through every phase of the design process. Originally trained as an artist, Susie transitioned into the Interior Design world in 2016 after receiving her certification from the Interior Design and Architecture program at UC Berkeley. She calls Oakland, California home where she lives in a 1920’s Tudor remodel with her husband and two daughters. California is an abundant source of inspiration for a life in design and Susie is continually pulling ideas from her travels including many in her home state. Connect with Susie Novak Website  Instagram  Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #296: Ruthie Staalsen: Find Your Mojo & Your Designer Bestie at an Industry Conference #553: What Would Lu Do?: When Clients Don’t Understand the Value Of Full Service Design #722: What Would Lu Do?: Feeling Undervalued and Taken Advantage Of #784: Kelly Fridline: An Alternative Path- From Architecture to Coaching in Interior Design Sass Says #63 - LuAnn Nigara: Tuning Into Your Inner Goddess Voice to Guide You in Motherhood, Marriage and Ambition
12/20/202258 minutes, 25 seconds
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835: Flashback Friday: Michelle Nussbaumer: Less Is Never More

Today With Michelle Nussbaumer: Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Michelle Nussbaumer’s episode that originally aired as episode 124! On today’s show, Michelle talks about her career, her opinions on the business, and her globetrotting lifestyle. Enjoy! More About Michelle Nussbaumer: Michelle is an interior designer, textile and furniture designer, an author and owns a beautiful shop: Ceylon et Cie located in the Dallas design district. Michelle’s journey includes a husband and four children and it starts in west Texas. She goes from New York, Rome, Los Angeles and all the way back to Texas. Her book for Rizzoli, Wanderlust: Interiors That Bring the World Home was released and it includes thirty years of interior design as well as her travels. Connect with Michelle Nussbaumer Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #124: Michelle Nussbaumer- Owner & Lead Designer of Ceylon et Cie
12/16/202257 minutes, 25 seconds
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834: Paul Mencel: Rockstar Advice, From a Real Life Rockstar On Running a Profitable Business

Today With Paul Mencel: Welcome to A Well-Designed Business. Today on the show we have Paul Mencel, a former rock star and the craftsman/entrepreneur behind the gorgeous handmade furnishings at Philadelphia Table Company. What started as a side job between his music tours has grown into a seven-figure business, and Paul is here to tell us how important it is to hire wisely, pay attention to the business end of operations, and price your goods and services appropriately in order to remain profitable. Paul believes in asking for help when you need it, learning from your mistakes, and the power of mindset. He says that everything he knows about business he learned by being a rockstar, so this is a really fun conversation. Pick It Apart [4:28] Paul talks about being a working musician and starting his woodworking business to support himself in between tours and gigs, explaining how the business has grown to a team of six with Paul admitting he is now the least talented member of the team. [9:10] Paul talks about learning and growing the business through trial and error, and how skills he learned during his career as a rock star transferred into his current business [15:00] LuAnn explains about learning from mistakes instead of processing them as failures, prompting Paul to tell the story of his $100K “business school lesson” [19:30] Paul and LuAnn discuss sustainable pricing, being willing to accept “no”, and knowing your value and worth [29:35] Paul explains the abundance theory, relating his mindset shifts around the uniqueness and luxury of his products, his responsibility to his employees, and how these are both important parts of his pricing structure [38:20] LuAnn shares her own perspective on the importance of operating within sustainable profit margins LuAnn Nigara and Paul Mencel's Ah-Ha Moments “We're trying to build something that's bigger than ourselves. And in order to do that, we need to hire people that are bigger than ourselves. So I give my team a ton of credit.” – Paul Mencel “You kind of have to stay humble and admit what you don't know. And really just kind of ask for help when you need it.” – Paul Mencel “That's how I was brought up too. Anytime I like made a mistake, or something, my dad would be like, well, that's a $500 lesson on how to not pop your tire…this is a $5,000 lesson in, you know, not to use this type of wood again.” - Paul Mencel “The through line, the result [of getting more “no’s” than you are used to] is that the yes’s are your ideal client and they have a better appreciation, and they probably are much more enjoyable to work with.” – LuAnn Nigara More About Paul Mencel: Paul is a creator and a doer with a passion for teaching. He hopes to inspire and teach others how they too, are and can, be creators and doers.  Since a young age, he had always worked for myself in some capacity. Driven by the desire to control when and how he makes money, Paul was dedicated to building side hustles while working for various bosses. The first time he realized he could control the way he makes money was at the age of 14 as resident lawn mower in his neighborhood. He began to understand that the more effort and work he put in, the more money he could earn. Managing his own hours and income allowed Paul the time to pursue his passion for music and play in a rock band, “Bel Heir”. While the band’s main focus was original music and touring, it also doubled as a cover band on Friday and Saturday nights. The band is what really got me excited about business creation in the long term. He was excited by the idea of growing a business in the creative industry, by figuring out how to book the next gig, get on that playlist, and tour with bands they had admired from afar. The drive for himself and his bandmates eventually led to a record deal with RCA records and a Publishing deal with Pulse Recordings. Although Paul did not realize it at the time, the rock band he pursued as a creative outlet was actually a thriving business, and their product was music and live performance. While signed to RCA, the excitement of building the band as a business-led Paul to a career in music artist management, and he started one of my current businesses: LookUp Ent. With LookUp Ent. Paul earned several platinum plaques and landed a top10 radio hit, with the song “Roses” by The Chainsmokers (written and performed by his client and sister ROZES.) In between touring and recording with his band he started another small side hustle: custom built furniture. At the time, Paul was building items just for mine and his wife’s apartment, as they could not afford the expensive items they wished to fill their first home. The furniture company, Philadelphia Table Company, grew quickly through word of mouth. Paul started building furniture for his friends, then his friends of friends and eventually to complete strangers. He started in his dad’s garage and within four years the company expanded to a 3,000 square foot warehouse with four full-time employees that they are quickly outgrowing. The company now grosses over a 3/4 of a million dollars a year and has become Paul’s main source of income. Connect with Paul Mencel Website  Instagram  Dream and Build What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #814: Michelle Lynn: What Constitutes Billable Hours in an Interior Design Business #672: Flash Back Friday: Tiffannie White, The Nappy Bohemian: Your “Only” and Lessons From a New Interior Designer #337: Power Talk Friday: Fred Berns: Set and Get Higher Fees #696: Lisa Princic: Uncovering the Value Proposition in Your Interior Design Business
12/13/202254 minutes, 5 seconds
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833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done

Today With Mikel Welch: Welcome to A Well-Designed Business. Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Mikel Welch’s episode that originally aired as episode 297! On today's show, Mikel shares his really remarkable and encouraging success story. Listen in to hear about a turning point with Steve Harvey and other ways that doors keep on opening for Mikel. More About Mikel Welch: As a young boy growing up in Southfield, Michigan, Mikel Welch busied himself with the construction of sofas and dining tables using toy Legos for imaginary houses. It was evident to his family that an innate sense of creativity and a passion for design were embedded in Mikel from birth. Today Welch runs a New York based interior design business, Mikel Welch Designs, and works as a host and design expert on Quibi's Murder House Flip. On camera, Mikel shows viewers tips and tricks for renovating homes, designing sophisticated spaces and creating luxury looks at affordable prices. Mikel is a former on-air personality of TLC’s Trading Spaces, and his designs have been featured on HGTV, The Real Housewives Of Atlanta and Good Morning America. In January 2020, House Beautiful named Mikel as one of the 2020 NEXT WAVE designers. His work has also been featured in Architectural Digest, Traditional Home, Elle Decor, People, The New York Times and several other shelter magazines. Mikel has also had the honor of designing lavish VIP green rooms for prominent personalities, including First Lady Michelle Obama, Oprah Winfrey, Faith Hill, Steve Harvey, Harry Connick Jr., Joan Rivers and Halle Berry. Connect with Mikel Welch Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #297: Mikel Welch: Interior Design, TV, Self Made Man
12/9/20221 hour, 18 minutes, 50 seconds
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832: Christie Fleming: From Occupational Therapy to Interior Design

Today With Christie Fleming: Welcome to A Well-Designed Business. Today, I’m joined by Christie Fleming, principal of Lennon Nora Interior Design.  If you would have told me that there were any similarities between Occupational Therapy and interior design, I would have thought you were telling a joke. But for Christie, her experience as an OT led to her perfect niche, the one that let her leave her old career and strike out as the go-to designer for Aging in Place design. Pick It Apart [1:56] Christie shares how she went from occupational therapist to interior design.  [6:52] LuAnn and Christie discuss the value in working for another firm at the beginning of your career.  [14:03] Christie talks about how she stumbled onto her goldmine niche. [17:45] Christie discusses Aging in Place Design and what it entails.  [35:58] Christie shares how she markets such a specific niche. LuAnn Nigara and Christie Fleming's Ah-Ha Moments “I’m a huge proponent of working for another firm. Some of the most successful designers I have interviewed stayed with other firms for 5 or 6 years. There’s a difference there when you work for another firm, even for just one year. You’re seeing more than you would have on your own.” -LuAnn “I didn’t know how much OT and interior design truly overlap until I really got into the business aspect of it. I just knew that my area was so saturated and I wanted to figure out how to make myself stand out from other designers.” -Christie “I get this question all the time. People will say, ‘I don’t know how to figure otu what my Fred Berns only or my transferable skill or my pot of gold.’ One of the big things is just to get quiet with yourself and to just really keep insisting on going through a mental inventory of all the things that make you you.” -LuAnn More About Christie Fleming: Christie Fleming is the Owner and Principal Designer of Lennon Nora Interior Design based out of Philadelphia, Pennsylvania. Lennon Nora Interior Design is a full-service residential interior design firm with a focus on primary residences and vacation homes serving Philadelphia, PA, the Jersey Shore and all surrounding areas. Christie is a valued Allied Member of American Society of Interior Designers (ASID), Designer Society of America and is a Certified Aging in Place Specialist through the National Association of Home Builders. She has a unique healthcare background where she practiced as an Occupational Therapist for many years and has now created a successful interior design business where her clinical expertise has created a new avenue for potential design projects. Connect with Christie Fleming Website  Instagram  Facebook  How to get your CAPS designation What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #06: Identifying Your Transferrable Skills with Erika Ward
12/6/202252 minutes, 35 seconds
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831: Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience

Today With Nate Berkus: Welcome to A Well-Designed Business. Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Nate Berkus’ episode that originally aired as episode 433!  In today’s show, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate’s travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual perspective, which blends history, architecture, and artwork from all around the world. Listen in to find out about Nate’s approach to his business, his perspective on color and design, and how he came to work with Oprah. More About Nate Berkus: Since designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows, and media appearances. Ever since Berkus’ first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR “A-List” of the world’s top designers and was named to the AD100 list in 2018.  Connect with Nate Berkus Website Instagram Facebook Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #433: Nate Berkus: Introducing His Collection with Kravet
12/2/20221 hour, 4 minutes, 50 seconds
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830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business

Today With Anne Gillyard: Welcome to A Well-Designed Business. Today, I am joined by Anne Gillyard, co-owner of grOH! Playrooms, a luxury educational design firm. Anne had humongous growth in her business after doing some self-reflection and making an investment in her business. After listening to A Well Designed Business, she learned about Rachael Bozsik and Darla Powell and decided to work with them. She shares what she has learned and how much her business has grown in just one year of making moves. Pick It Apart [18:04] The time Anne had her business before meeting Rachael.  [28:50] Anne’s journey working with Darla and Wingnut Social.  [40:10] Anne explains her role of reflection and how it plays a role in her success.  [43:55] Anne talks about what factors of an autopsy of a project that she reviews in order to achieve her goals. LuAnn Nigara and Anne Gillyard's Ah-Ha Moments “What Rachael helped me do was identify the messaging that resonates with my clients.” - Anne Gillyard “When I identify the next thing that’s going to help me help my team and my brand grow, I seek an expert.” - Anne Gillyard “Plan where you want to go. In order to know where you want to go, you have to figure out where you have been and what has and has not worked.” -LuAnn Nigara More About Anne Gillyard: Before becoming an innovative playroom designer, Anne earned a master’s degree in early childhood development and curriculum. She spent a decade teaching and training other educational professionals across the country, focusing on STEM learning, problem-based learning, Montessori-style classroom environments, social emotional skills, and 21st century learning. She also developed a national curriculum for play-based learning that continues to be taught in 45 states. During this time, she identified a disconnect between how children play at home and the critical thinking skills needed for success in school and as members of society. She saw the answer was in transforming the home play environment. Fueled by her passion for play and learning, Anne co-founded grOH! Playrooms in 2018. Connect with Anne Gillyard Website  Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #203: Darla Powell: How to Launch an Interior Design Firm #301: Darla Powell: Darla Powell Interiors 18 Months After Opening #630: Darla Powell: Real Tips to Up Your Social Media Game #651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design #759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
11/29/202259 minutes, 59 seconds
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829: Power Talk Friday: Terri Taylor: Fly the Plane While You Build It!

Today with Terri Taylor:  Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy. Terri Taylor is back to keep inspiring every single one of us! Today we talk about how did the Interior Design Business Academy start, and tells us about the IDBA Coaching & Education programs! More About Terri Taylor: Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success and personal growth. Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses. Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS and NCIDQ. Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015. In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education and coaching. Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation. Connect with Terri Taylor Website  Instagram  Blog Interior Design Business Podcast with Terri Taylor Other Shows Mentioned: #813: Power Talk Friday: Terri Taylor: Design Fees VS Hourly Billing — Why Are Flat Fees the Way to Go? #763: Power Talk Friday: Terri Taylor: The Real Deal and Charging Your Worth #710: Power Talk Friday: Terri Taylor: Get Paid What You are Worth. Sponsored by Interior Design Business Academy Summit 2021 #662: Power Talk Friday: Terri Taylor: Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy #602: Terri Taylor: Interior Design Business Academy 2020 Summit #548: Terri Taylor: Calculating Flat Fees & Budgets A Big Thank You to Today's Sponsor: Today's show is sponsored by Terri Taylor and The Interior Design Business Academy. Check out all the details on https://interiordesignbusinessacademy.com/