Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram. In my opinion, Social Media in general, can be a secondary marketing channel for lash artists. In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business. I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

Episode 19 is here and it's the first in our new INTERVIEW SERIES. We are speaking with some of the most experienced and knowledgable lash artists, trainers and personalities to get their views and opinions on the big wide lash world. This episode is a great one. We have invited Tara Fisher of Farnham Eyelashes on to talk about her history, how she can charge such high prices, work/life balance and the importance of ongoing education. Let us know what you think and don't forget to share that you are listening by posting on your Instagram stories. Find Tara and tag tara @farnhameyelashes. Enjoy this fun and interesting chat. Hosted by LashBase Jamie and LashBase Amy.

Episode 9 is all about Events. We have just celebrated 10 Year's of LashBase, and we wanted to tell you all about it, why you should attend such events and why you should hold your own events in your salon for your customers.  Hosted by LashBase_Amy and LashBase_Ellen, we hope you enjoy it. Let us know your thoughts.

Welcome back for episode 7 of The LashBase Podcast. This episode follows on from last weeks and is the final part of our discussion about Instagram! This episode goes into detail about stories, insights, the dreaded algorithm, collaboration ideas and whether or not you should be using Instagram ads. We hope you enjoy part 2! Hosted by @LashBase_Jamie and @LashBase_Amy. Continue th conversation in our Team LashBase Facebook group or head over to the LashBase Instagram account and let us know what you think.

Episode 6 is all about the most popular social media platform for lash artists, INSTAGRAM. This episode is so packed with info that we have decided to make it a 2 parter! Part 1 goes into the basics like your bio, defining your goals, branding guidelines, the 7 post types, captions and the importance of engagement. If you want to up your social media game or simply get the confirmation that you are doing it right then this is for you. Part 2 will be out in a week and continues our A to Z run through by tackling subjects such as Instagram Stories, best practices, highlights, how to use insights, the dreaded algorithm, collab idea, help with ads and much much more! Hosted by @LashBase_Jamie & @LashBase_Amy. Join us in the Team LashBase Facebook group to continue the discussion.

Episode 5 of The LashBase Podcast is all about mental health. Being a lash artist can be stressful at the best of times with the demands of ungrateful clients always being an issue, the anxiety of worrying about where your next booking will come from and even the loneliness that hits from long periods of being on your own. Itis a tough gig. But we want to give you a bit of advice and guidance and tell you that you are most definitely not alone. Hosted by @LashBase_Jamie (Instagram) and welcoming back @LashBase_Amy. Join us in our Facebook group "Team LashBase" to continue the discussion. Thanks for listening.

Episode 4 is all about customer service, policies and dealing with complaints! Today's episode is SO IMPORTANT. We take you through the policies that you need to implement straight away, why the whole experience is vital to charging more, principles to live by and how to deal with complaints in the best possible way. Jam-packed with great value that will help you transform your lash business and really make you think about how you treat clients going forward. Hosted by @LashBase_Jamie (Instagram). Get in touch on Instagram or in our Facebook group "Team LashBase". We can't wait to hear what you think.

Episode 3 is all about the most talked about taboo product, premade fans! As always, we go through the positives, negatives and different opinions on whether or not you should be using premade fans or giving them a miss. This one gets really deep into the stigma and fear that causes a lot of arguments within the lash industry. Worth a listen if you are on the fence or want a little more information about what is so good (or bad) about premade fans! Oh and we have a special giveaway at the end too! Hosted by @LashBase_Jamie and @LashBase_Amy. Head over to Instagram or our Facebook group "Team LashBase" to join in the aftermath and conversation. Enjoy!

How much should you charge and why is everyone so damn cheap? Welcome back to episode 2 of The LashBase Podcast. Today we are talking all about the price of lash treatments. How should you charge? What should you charge? How do you increase your prices? Should friends and family pay? All of this is covered and a little more. Hosted by @LashBase_Jamie and @LashBase_Amy. Head over to our Facebook group "Team LashBase" or our Instagram accounts to join in the conversation. We hope you get some value from this episode and decide the time is right to finally raise your prices!

Episode 1 is finally here. We have spent a long time trying to decide what to talk about, what format to use and how long each episode should be. But do you know what? None of that matters! What matters is getting started. So with that in mind, we would like to introduce to you our first (of many) podcast episodes that digs deep into some of the most talked-about and controversial subject in the industry. Hosted by @LashBase_Jamie and @LashBase_Amy. We want to be able to open up a discussion about taboo subjects and pain points. We will give positive and negatives sides to each topic in the hope that it helps you make up your own mind. Because at the end of the day, there is no wrong or right when it comes to most things in the lash industry and it is most definitely all personal preference. We hope you like it! Please leave feedback and/or share this episode with another lash artist. We want to get the industry talking!