If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how companies can grow leads (and revenues) by empowering employees to build personal brand. He also speaks openly about overcoming imposter syndrome and steps you can take to ensure your voice is authentic and rises about the noise.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off. Shawn will also share ideas for building conversations with social content for brands of every size.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about your adtech and CRM. Finally, he shares his favorite mantra (big businesses are missing tech, and small businesses are missing process) and offers smart advice you can follow to up your game. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In episode #479, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Chief Product Officer at Meesho, the Softbank-backed online reselling platform that enables anyone to start a business without investment. Kirti also shares how you can keep the shopper experience simple and memorable by knowing where to place visual cues and when to deliver push notifications to clinch the sale. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce. (Watch out for part 2, where we talk about effective push notifications and how to deliver shopping experiences that are off the charts.)Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and what marketers should be doing to make their ads drive consumer connection and conversion.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record  and how using this framework any app can launch and scale their app and, more importantly, keep users coming back.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can bake into your gameplay to build excitement and brand loyalty. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In episode #469, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows marketers to target audiences most likely to pay or make an in-app purchase. They also share clever ways marketers can reach and revive Zombie users who are no longer active and navigate the continued chaos ahead.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can share stories directly into their apps and build stronger relationships with customers.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In episode #467, our host Peggy Anne Salz talks with Mike Christensen, CEO & Founder of Stitcht, an engagement platform helping brands create video threads and encouraging consumers to join the conversation. Mike draws from case studies, brand stories and the company’s latest ebook to give us a crash course in the tools and techniques you need to source authentic UGC content for your campaigns. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In episode #466, our host Peggy Anne Salz talks with Ania Wysocka, Founder of Rootd, about bootstrapping, the drive to succeed, and the healing power of mobile technology. Ania also talks about app monetization models, where paid advertising can give your app a boost and lessons every founder should know.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams, Co-Founder & CMO at Press Sports. He shares how he and his team found their niche — and the inspiration — to create a thriving community. He also reveals how he mapped engaging user journeys to boost conversions, connect with fans, and take on the social networking giants head-on.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number of active users and grow lifetime value. In episode #464, part of the special retention marketing series sponsored by CleverTap, Joshua tells our host Peggy Anne Salz about the benefits of crowdsourcing data, the importance of A/B testing, and ways you can use App Store Optimization to create brand awareness and cross-sell other apps to users.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In episode #463, our host Peggy Anne Salz talks with Adam Lovallo, co-founder of Grow.co, which hosts MAU Vegas, on serial entrepreneurship, networking opportunities, and retention as the new competitive edge.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a loan, you’re going to run into some challenges. In episode #462, part of the special retention marketing series sponsored by CleverTap, we hear how Koinworks came out fighting fit thanks to a human approach and holistic technology. Our host Peggy Anne Salz talks with Aditya Chintawar, Chief Product Officer at  Koinworks, about how educating customers and delivering a consistently delightful customer experience can build trust and lasting loyalty.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing, and a fresh approach to subscription billing models. In episode #461, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely. His company is making it easier for app owners to build a product catalog, set up in-app subscriptions, and optimize conversions. Jeff discusses surprising nuances you need to know to price your offers (for example, a free trial can hurt, not help your business) and why even paywalls require personalization if you want people to purchase without pain. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to emergency services for falls and fall-related injuries. It also hyper-personalized messaging to build trust and reach retention rates that are twice those in any the app category. In episode #460, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Laura "Lo" Schroeder, Director of Marketing at Nymbl Science, to discuss how trust and empathy directly boost engagement and retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows brands to post-project briefs. Influencers then create content, promote it, and get paid for their performance. In episode #458, our host Peggy Anne Salz talks with co-founders  Mustafa Mohamed and Jidè Maduako, the dynamic duo behind Yoke Network. They talk about how influencers can join their talent pool (2,000 and counting), the mainstream appeal of TikTok, and tips brands can follow to get surprising results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, and communications to the unique needs of individual customers in real-time? In episode #459, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks about hyper-personalization with Abhishek Gupta, Chief Customer Officer at CleverTap, to discuss how retailers can deepen customer relationships and drive repeat purchases by harnessing hyper-personalization. Abhishek also walks us through the Fit for the Future of Retail, a new report highlighting the framework and tactics marketers can harness to grow revenues and retain customers at every step of the shopper journey. Finally, we discuss his latest article on VentureBeat on why hyper-personalization is the future of retail and how marketers can prepare now.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It’s quick and quality service that keeps customers loyal and caught the attention of fast-food chain KFC, which has negotiated an exclusive deal with Yummy in Venezuela. What are their secrets to this massive growth? How does Yummy map events in the app drive repeat purchases and high performance? In episode #457, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Ignacio Carrillo-Batalla, CTO at Yummy, on what it takes to achieve super app status in Latin America.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

After being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help you quantify the value of your app, so you can be ready to sell it off should you decide to cash in and move on. In episode #456, our host Peggy Anne Salz talks with Idan Waller, the Co–founder and CMO of BlueThrone, about exit strategies, app aggregators, and why selling might just help you get back to what you do best.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In episode #455, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Founder & CEO at HUD, a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. Turns out when you build a safe space for your target market, they end up wanting to stay. For HUD, the outcome is an increase in customer retention that would make any marketer envious.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user experience in a game? In episode #454, our host Peggy Anne Salz catches up with Jasmin Dahncke, Senior UX Designer at Mainframe Industries, an independent, venture-backed game developer with studios in Helsinki and Reyjavik. Jasmin shares tips for thriving and busting KPIs in the games industry.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great thing. In episode #453, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Adam Broitman, Associate Partner at McKinsey & Company, the global management consulting firm that helps organizations grow sustainably. What they talk about sheds light on the path forward for digital marketing: providing an excellent customer experience alongside a superior product.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The race is one for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In episode #452, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim Adams,  Director of Marketing, Client Manager, at Muuv Labs, a Vi Company. Kim shares the playbook she follows to segment users based on their intent and inspire them to work out and aim high. She also reveals her Golden Rule of retention marketing and why recommendations are a marketing must.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live-streaming platform that lets people stream, connect and interact in real-time. Rory shares how deep personalization and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting critical engagement and retention targets.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020 and 20 billion more than in 2019. The even better news: The way is clear for smaller app owners and creators to have a massive impact with apps that cater to a lucrative “long tail” of audience needs. In episode #450, our host Peggy Anne Salz catches up with Katie Jansen, Chief Marketing Officer at AppLovin, a leading marketing software company with powerful, integrated solutions for developers to grow their businesses. Apps are islands, but it doesn't have to stay that way. Katie discusses how small app companies can partner and bundle apps to reach greater audiences and shares 2022 predictions to help you grow your business. She also shares practical tips to help you achieve personal growth and networking goals. Listen in to a lively and candid conversation not to be missed!Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer surveys to show how savvy brands can translate consumer experiences into B2B sales. In episode #449, our host Peggy Anne Salz catches up with Phillip Jackson, Chief Commerce Officer at Rightpoint. They talk about how marketers can harness approaches from gamification and rewards to social media and experiential marketing, build 1-to-1 relationships, drive engagement among business buyers, and reimagine the post-purchase journey.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but optimizing placement delivers a massive boost to organic visibility and discoverability. In episode #448, our host Peggy Anne Salz catches up with Thomas Kriebernegg, Managing Director and Co-Founder at app marketing company App Radar. They discuss when and where you should use Apple’s in-app events event for maximum reach and results. Thomas also shares examples to help marketers across all app verticals increase their apps’ visibility by targeting core keywords.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions to consumers. They have to tap real-time data and harness relevant context to remove friction and rocket conversions. In episode #447, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Sasha Kurdiuk, Head Of Customer Experience at Shahid MBC. Shahid, the leading Arabic language video-on-demand service globally known for the largest library of Arabic movies, shows, and dramas – including two Emmy-nominated series. Sasha shares smart tips to convince subscribers not to cancel their service. Listen in to valuable learnings to elevate customer experience, and a fun chat about the cool shows available right now (think Narcos Saudi Arabia). Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and components to be one-stop-shops for everything from marketing intelligence to measurement. What does this mean for advertisers and publishers? How should they evaluate the impact and the alternatives? In episode #446, our host Peggy Anne Salz catches up with Matt Tubergen, EVP of Global Strategy & Corporate Development at Digital Turbine, and Linda Ouyang, VP Demand, Global at Fyber, for a candid look at consolidation in the ad tech space. They discuss how Digital Turbine's on-device access and insights drive content discovery and publisher opportunities to engage and monetize their audiences. They also talk about hot trends and place their bets on industry winners and losers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution and marketing analytics platform allow app marketers to easily measure the performance of all their marketing channels. Ronen, a mobile veteran, weighs in on the recent string of acquisitions in the mobile marketing space, a drama he correctly compares to Game of Thrones. (Or is it Game of Phones?) Either way, it’s entertaining. We also learn about Return on Experience (RoX), the new metric marketers will need to monitor as they refocus campaigns to drive retention value over short-term acquisition goals. Finally, Roen walks us through the highlights of two seasons of The Epicenter, his own amazing thought leadership show shining a light on leading senior execs with stories to share. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A new episodeSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to change how money is moved around the world and a pioneer in personalization automation. Our host Peggy Anne Salz talks with Arkadiy Glazov, Paysend Product Marketing Manager, who shares a fascinating communications “matrix” that allows him to segment users according to how they choose to engage with messaging or not at all. He reports that the “retention rate of engaged groups is more than 10% higher than those not engaged” and shares tips to help you achieve such impressive results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, Founder & CEO of Lately.AI. The content marketing platform uses AI to learn your brand voice and turn blogs, videos, and podcasts into dozens of social posts. Kate shares how she turned a challenging handicap into a path-breaking business that liberates marketers, influencers, and ordinary people who want to make their mark. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-code comes in, empowering ordinary citizen developers to build apps and tools without having to know code or programming. In episode #441, our host Peggy Anne Salz catches up with Gautam Nimmagadda, founder and CEO at Quixy, a powerful platform for citizen developers to solve their unique challenges and bring ideas to life. Listen to Guatam to learn why the no-code is the New Normal and how citizen developers and enterprises can get in on the action.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Director, Mobile & Ad Tech Solutions at Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, with over $2.2 billion in digital media under management. Listen as Liz shares what to look for in an agency and where you should draw the line. She also tells us about DAWN (Digital Ad Women’s Network) and its mission to educate and empower women in the industry.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Meredith Tretiak, VP Product Marketing at  CleverTap. Meredith discusses which data types best inform customer segmentation strategies and how this differs from the data types marketers need to personalize the customer experience. She also walks through data frameworks and formulas that deliver results across the customer lifecycle.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-serial entrepreneur, Dan shares actionable insights on propensity modeling, combating churn, and how marketers can best apply machine learning to get the most out of their dataSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the storm thanks to an approach that streamlines sessions, curates content and challenges convention. How can you plan and execute events that are edgy and educational? Why does it pay to get personal during interviews? In episode #434, our host Peggy Anne Salz drills down into key questions with Louis Tanguay, Managing Director at App Growth Summit. Louis, who has built a business on breaking the mold, shares candid tips you can follow to command your niche and outmaneuver the competition. He also highlights some of the big-picture topics you might do well to focus on in your own B2B content.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists supported by personalized messaging to pique their interest. From one-hit-wonders to Dogecoin soundtracks, the sky is the limit if your messaging strikes a chord with your target audience. In episode #433, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Corey Jones, co-founder, and head of music and engagement at Trebel. The ad-supported music app is growing rapidly, breaking barriers and bringing free streaming to users who prefer not to buy a subscription. Corey shares the secrets to some of Trebel’s most successful cross-channel campaigns, as well as priceless insights on benchmarking engagement and metrics to watch to make sure listeners keep tuning in, not dropping out.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than management savvy. Leaders must also embrace a holistic marketing framework. In episode #432, our host Peggy Anne Salz catches up with Christian Eckhardt, CEO, and co-founder of Customlytics, a leading full-stack mobile technology, analytics, and marketing consultancy. A mobile tech expert and accomplished product manager, Christian walks us through the Marketing Master Map framework for customer acquisition and retention. Listen in for key insights on ways to recognize marketing blind spots and forge new pathways to engage and retain customers on their terms—even on a tight budget.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add new features and functionality. Product improvements can attract new customers, but they also require marketers to cater to more customer segments and map more user journeys. So, how can marketers adapt and personalize communications to appeal to new users, educate valuable ones and ensure the entire customer base understands and uses the value they provide? In episode #431, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz gets the inside track from Mile Grnacov, a growth manager at Mercedes-Benz.io. Mile manages Bertha, the fuel app from Mercedes-Benz that helps users save time and money by easily finding the cheapest, closest, and favorite station to fill their tank regardless of the car they drive. He talks about the addition of contactless payments and how his team uses personalized marketing and user journeys to communicate the benefit to customers. He also shares valuable insights on segmentation, onboarding, and why marketers have to listen to what their users are telling them through their behavior.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better solutions, and one company has stepped up to the challenge with prototype glasses that unlock the connection between the eyes, the brain, and the world around us. In episode #430, our host Peggy Anne Salz catches up with Neil Sarkar, CEO of AdHawk Microsystems and inventor of Mindlink, the world’s first cameraless eye-tracking system. Will the be a FitBit for our brain? Listen as Neil details the R&D behind this groundbreaking invention and discusses the possibilities for sports, gaming, and a new kind of experience marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the leading gaming apps. In episode #428, our host Peggy Anne Salz catches up with Melanie Zimmermann, head of marketing at Wooga, a developer of wildly popular mobile games, such as June’s Journey and Jelly Splash. Melanie, a Mobile Hero who previously held creative leadership roles at Disney Interactive and Riot Games, draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that builds relationships to last. This requires marketers to build bridges between marketing and product functions -- and it demands them to understand and map how their customers interact with their offer in real-time.  In episode #429, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Vishal Anand, Chief Product Officer at CleverTap, a leading customer retention platform powering more than 8,000 apps around the world. Straight from the company that wrote the playbook on engaging audiences with brilliant mobile products, Vishal shares valuable insights on reading between the lines in behavioral data, bringing it all together through personalization, and much more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and engaging users with the latest features requires an even clearer sense of how they perceive a product and what motivates them to action. It’s a complex combination of art and science. Fortunately, in episode #427, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get the inside track when our host Peggy Anne Salz talks with a dynamic duo of retention marketing at a truly cutting-edge mobile business. Timothy Lange and Lígia Boueres are head of CRM and CRM manager, respectively, at TIER Mobility. An app-powered, mission-driven provider of electric scooters and mopeds, TIER has an impressive track record and some surprises ahead. Listen in for their take and tips on engagement marketing, mapping the user journey and developing the right tech stack. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to capitalize on this trend, optimized campaigns play a vital role in not just grabbing consumers’ attention but driving repeat usage. In episode #426, our host Peggy Anne Salz catches up with Alessandra Miuccio, performance marketing lead at Glovo, one of the world’s fastest-growing delivery app startups. Alessandra, a Mobile Hero recognized for her expertise in acquiring users and understanding their habits, breaks down the ways Glovo leverages compelling creativity alongside machine learning to ensure they’re getting the most out of every resource in the marketer’s toolbox. From identifying the right formats and KPIs to best practices around A/B testing and Google’s UAC, this is an interview you won’t want to miss. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting loyalty can be a challenge. In episode #425, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jithesh P V, vice president and head of digital banking at Federal Bank, one of the largest private-sector banks in India. The bank has embarked on an ambitious and overwhelmingly successful transformation, transitioning customers onto its mobile platform and expanding its online services portfolio. Few are better equipped than Jithesh to spell out the new rules of engagement and ways marketers can drive brand awareness and product adoption. Listen in for widely applicable insights on leveraging real-time analytics, matching the right messaging to the mix of channels, Jithesh’s concept of “hyper-segmentation,” and much more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct skillsets—nor should they be expected to. Putting together an all-star team means identifying professionals with complementary strengths and enabling the whole to be greater than the sum of its parts. In episode #424, our host Peggy Anne Salz catches up with Jason Conger, head of user acquisition at Wooga, a developer of globally popular story-based mobile games. A Mobile Hero recognized for his ability to connect the dots between data, marketing, and monetization, Jason also built a brewery in Colorado from the ground up. Now he’s gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets with Mobile Presence. Listen in for key insights on ensuring that your team's composition matches your organizational goals, enabling personal and professional growth and the future of UA strategies in iOS 14 and beyond.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these efforts holistically. In episode #423, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Kyle Riordan, senior product marketing manager at global business cloud communications provider Vonage. Drawing from his expertise in helping businesses reinvent their customer experiences using API platforms, Kyle shares vital insights on how even marketers on a tight budget can rise to the omnichannel challenge. He also provides actionable advice you can follow to place personalization and customer preferences at the center of your UX strategy.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be digital-first and customer-centric. For payment technology vendors, the enablers in this ecosystem, the winning approach pairs technology to address clients’ specific pain points with educational and empathetic messaging to improve outcomes. In episode #421, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Noopur Chaturvedi, country head of small and medium businesses at Pay U India, a leading provider of digital payment services. Drawing from her wealth of experience in financial services and technology, Noopur shares cutting-edge tactics from Pay U’s approach to B2B marketing and walks us through the 3Cs that ensure success. Listen in for insights on anticipating customer needs, tailoring the right campaigns to the right market segments, and staying adaptive in a changing world.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This week’s interview presents a case study in both. In episode #420, our host Peggy Anne Salz catches up with Marta Fogel, head of performance marketing at 7Mind, a meditation app that aims to help users transform their minds and find calm amid the stress of daily life. A Mobile Hero recognized for her ability to scale and retain users, Marta has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques. Listen in for Marta’s expert insights on building an in-house analytics stack, optimizing campaigns against data-informed customer journeys, and working across various functions and departments to achieve powerful results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports and games, especially those that can inspire fans to get involved even when their favorite teams aren’t playing. But it’s an effort that requires creative communications and smart segmentation. We get lessons in both in episode #419. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jonathan Lin, co-founder and head of product and strategy at Statement Games, a free gaming platform that puts a unique twist on fantasy sports. As the steward of a growing business in the competitive categories of sports and online gaming, Jonathan has no shortage of valuable insights on the ways platforms can leverage the totality of their capabilities to keep users’ attention and incentivize engagement. Listen in to learn about the ways Statement Games keeps things relevant and converts lessons drawn from data into the right messaging, at the right time, to increase frequency and retain users.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy collaboration, and constant monitoring to evaluate what’s resonating with users. In episode #418, our host, Peggy Anne Salz, catches up with Janice Gao, Manager of Growth at Big Fish Games. A Mobile Hero, Janice specializes in user acquisition for Big Fish’s extensive portfolio of popular desktop and mobile games, such as Cooking Craze, Fairway Solitaire, and EverMerge. Listen in for expert tips on fusing elegant design and critical thinking with data-driven insights, leveraging teamwork while operating remotely, and creating memorable consumer experiences that drive meaningful results. Come for the marketing insights, stay for Janice’s delicious iced cappuccino recipe.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can unlock growth in a challenging market. MobileGroove's Peggy Anne Salz talks with Kate Palmer, Director of Growth at Stash, personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate names the channels, other than Facebook, Apple, and Google, that offer pockets of profit and a captive audience. If you're facing smaller budgets in 2021, you can still have a big impact. Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds, shares some tips to help small teams and startups do more with less.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and homeownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.We continue our 2020 highlights show with a look at a new approach that provides marketers true visibility into how customers progress through defined stages. It's all about knowing when and how to make the right adjustments in real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap, talks about new ways marketers can develop emotive messaging. Sunil also explores the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Finally, he walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the U.S. via Sling, is not just seeing usage numbers explode. The company uses a smart approach to data and segmentation enabled by CleverTap to stop churn before it starts, increasing engagement in this at-risk segment by over 70%. Users don't just re-engage with the app; they spend nearly double the time in-app. In episode #415 of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Manish Dhanwani, Senior Marketing Manager at SonyLIV. Manish shares how his company buckets users into six segmentation according to how recently and frequently they engage with the app. He also shares how SonyLIV combines streaming and gaming to let users be characters in shows and part of the stories they love.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414, our host talks with Sertaç Taşdelen, co-founder of Faladdin, an AI-powered fortune-telling app that counts well over 25 million users globally and going strong. Sertaç shares his journey from his start at Ernst & Young Business Advisory in Dubai and Singapore practices to his professional and personal successes as an entrepreneur, digital nomad, photographer, DJ, and model. He shares how he has literally become the face of his brand and how that approach has allowed his app to grow its audience and appeal. It's a fun and frank exchange – providing you a blueprint you can follow to be "real" and really outstanding in 2021 and beyond.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers people to want to share, almost without thinking about doing so. In episode #413 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Gaurav Gupta (GG), Head of Omnichannel & Martech Platforms at Circles.Life, a young, innovative telco headquartered in Singapore with a mission to re-imagine how mobile services are built and delivered with the customer at the center of the experience. GG discusses his approach to viral marketing and walks through some entertaining examples (including a campaign to give the finger to 2020 and market rivals). He also explains how fine-tuning messaging and segmentation has allowed Circles to create and customize journeys to suit key segments and re-target customers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In episode #412, you'll learn why you have to fail to succeed in mobile marketing. It's a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up with Jayne Peressini, Senior Director, Mobile Marketing & Growth at Electronic Arts (EA). EA, the second-largest gaming company in the Americas and Europe, is best known for some of the world's most beloved game franchises, including EA SPORTS FIFA, Battlefield, Apex Legends, The Sims, and Madden NFL. Jayne, a Mobile Hero recognized for her accomplishments, inspires us with personal stories and professional advice to cope with failure and provides a blueprint we can follow to set ourselves (and our teams) up for success. She also delves into her recent blog to reveal how marketers can develop "killer cross-sell and up-sell strategies."Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive results. In episode #411 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Banga, Head of Marketing at Indiabulls Housing Finance, one of the leading home finance companies in India. Ankit explains his “frequency of four” formula for driving a “10-12%” increase in engagement rates. He also discusses how his company activates and motivates audiences with unique offerings like personal loans within three minutes and shares plans for a subscription healthcare service to help customers in these difficult times. Finally, he walks us through the new app and a gamification approach that offers customers the chance to play games in-app and convert reward points to cash.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Getting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each group. Analytics looks at the data and product teams often dream big. So, how does today’s marketer encourage a more collaborative relationship between team members? In episode #410, our host Peggy Anne Salz catches up with Amos Adler, Director of UA, SciPlay, a leading developer and publisher of social casino games on mobile and web platforms. Amos, a Mobile Hero recognized for his accomplishments, provides top tips you can follow to rally team members around common goals. He also shares his pick of productivity tools and makes an inspiring case for good old Excel.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery. Research firm eMarketer reports food delivery apps are seeing the highest year-over-year growth ever. But the digital boom also provides marketers valuable insights into customer preference, information they can use to inform new segmentation strategies and power growth. In episode #409 of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get actionable advice on ways to achieve both. Our host Peggy Anne Salz talks with Ameet Phadke, AVP- Growth Marketing at Rebel Foods, a food delivery platform that provides delivery services at your doorstep. Ameet talks about his blueprint to increase delivery efficiency by 2x and his vision for ways marketers can enhance the meal experience to keep customers coming back for more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival) doesn’t just unlock self-expression among users. It charges users a subscription to save and publish their finished videos, a business model that gets a boost with the Text, a new tool for members that lets creators add text to images and videos. In episode #408, our host Peggy Anne Salz catches up with Noa Gutterman, VSCO Marketing Team Lead, to discuss how the company drives customer connection. Noa, a Mobile Hero recognized for her accomplishments, also shares her top tips for acquiring Gen Z users and shortcuts to ensure they commit to a subscription.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with authenticity and a deep appreciation of what matters to each user most. Stardust, a social app for entertainment fans, is doing this and more. In episode #407 of our bi-weekly series Reimagine Growth sponsored by CleverTap, Stardust COO Ashley Fauset shares how she has cemented a strong sense of community by aligning push messages with how users interact with the app (and their fellow fans). She also talks about the role of recommendations, the importance of granular segmentation, and why merely segmenting Star Wars fans as “Star Wars Fans” is not a smart move.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold - perhaps indefinitely. But your marketing strategy can’t wait. This is the time to reignite efforts and reimagine virtual events to drive real customer connection. How do you produce and promote a standout virtual event? What are the tools and techniques you need in your marketing toolkit? In episode #406, our host Peggy Anne Salz catches up with Michelle Manafy, co-author of the new book Standout Virtual Events: How to Create an Experience That Your Audience Will Love. Michelle, who is also Editorial Director of Digital Content Next (DCN), draws from her long track record producing content and events for the only trade organization dedicated to serving the unique and diverse needs of high-quality digital media companies. She drills down into the key questions any speaker or organization needs to ask before planning a virtual event. She also lifts the lid on the platforms, pricing and tech you need to know to make the right choices for your brand. Editor’s note: Michelle is a regular contributor to Inc.com, and you can read her summary of the book and key takeaways in her latest article here.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and individualized) user journeys keeps them coming back. In episode #405 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Vikas Vardhan Soni, Head of Product, Gaming Business at Head Digital Works, a technology and gaming group that made the trek from garage startup to growth-stage company. Vikas talks about the pandemic's impact on gaming behavior and smart workarounds, such as improved onboarding and player upskilling, he is using to increase retention by as much as 30-35% month-on-month. We also discuss how social elements and innovations, such as allowing players to invite and play with their friends, pave the way for Head Digital Works to chalk up impressive wins.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jeff Bezos famously said, "If you can't feed a team with two pizzas, it's too large." It's a good reason to think the notion that big teams are synonymous with big wins. In fact, research shows smaller teams – specifically startups – are more likely than large organizations to drive disruption and impressive growth. In episode #404, our host Peggy Anne Salz catches up with Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds. They discuss ways small teams can unlock their potential and achieve high performance. Oliver – a Mobile Hero recognized for his accomplishments and the 100th Mobile Hero to receive this accolade – shares tips to help small teams do more with less and negotiate more effectively with ad network partners.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to evaluate important metrics, including retention, DAUs, LTV and ROAS at the campaign or publisher app levels. Or will they? Not if they harness a “top-down” solution that algorithmically attributes post-install activity to campaigns. In episode #403, our host Peggy Anne Salz talks with Brian Krebs, CEO at MetricWorks, a rising company focused on helping mobile marketers with measurement, LTV prediction, and user acquisition automation. Brian – who has spent the last eight years building disruptive solutions for growth teams that leverage automation, machine learning, and data science –shares his focus on delivering a new future-proof mobile measurement solution for the post-IDFA era. He also highlights the positives of the IDFA change that Apple has postponed until early next year and explains why marketers must use the extra time to stress-test data and models to prepare for the worst.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advantage. In episode #402, Peggy Anne Salz talks about automation shortcuts and solutions with Scott Palmer, Director of Marketing for Jam City’s user acquisition team. Scott, who led growth efforts on mega-hit games, including Cookie Jam, Harry Potter: Hogwarts Mystery, and Panda PopScott, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links. Drawing from his accomplishments, which have earned him the title Mobile Hero, Scott also shares top tips you can follow to get buy-in from c-level on your own automation strategies.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Director of Product. Shobhit discusses how a smart approach to segmentation and data-informed personalization efforts combine to create “Growth Loops.” He also shares how using audience insights allowed the company to introduce viewers of high-octane sports to other content and grow subscriber numbers. And take advantage of the opportunity to learn how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention. Unlike any other webinar series, CleverTap’s brand new growth series of webinars walks you through every growth stage. A bonus: insider tips to help you optimize Google App Campaigns. It’s all happening on September 22, 23 and 24 – and you can register here.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host Peggy Anne Salz catches up with Kate Varadinova, Head of Mobile Media Buying at IQ Option, an online trading platform allowing customers to trade in different instruments, including Forex, cryptocurrencies and options. Kate, a Mobile Hero recognized for her accomplishments, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition. (She cut her costs by half and shares how you can do the same.) After the break, Fouad Saeidi, Founder & CEO of App Growth Network, a full-service app product marketing agency focused on optimization throughout the funnel from acquisition to retention, shares his insights around approaches that incentivize and monetize audience attention. Find out why rewarded advertising is the future of games monetization. And learn about adjoe, a company creating a virtuous circle for advertisers and publishers with an ad unit called Playtime that rewards players for the time they spend playing games, rather than just watching videos.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Roland Ros, the founder of Kumu. This livestreaming app counts a community of more than 5 million GenZ and Millennial Filipinos spread across more than 50 countries. Roland discusses the pivotal importance of trusted conversations and the tools marketers can use to achieve "authentic connection." He also shares how he relies on CleverTap to track behaviors, patterns and architect a customer journey to make each member feel like an individual. The approach has allowed Kumu to reach "month four retention rates in the 40% range.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acquisitions, Performance Marketing at GCash, the leading mobile wallet platform in the Philippines. AJ, a Mobile Hero recognized for his marketing accomplishments, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns. He also draws from his experience at GCash, which is experiencing exponential growth, to highlight best practices fintech app marketers can follow to inspire audience confidence and gain user trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases. They harness passionate micro-influencers, fun hosts, and deep personalization to drive connections, foster community, and boost longer-term retention rates. In episode #397, our host Peggy Anne Salz talks with Sachin Bhatia, CEO, and co-founder of Bulbul, a video and live streaming-led commerce platform that helps online shoppers in India discover new products. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, Sachin discusses the best practices and bright ideas that have allowed his company to raise a total of $15 million over 3 rounds of funding. He also details the segmentation strategy marketers everywhere can adapt to reach shoppers with relevant notifications and explains how his approach “increased traffic from the notifications by 3x.” Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architecting models that attract and engage the best performing audiences. Our host Peggy Anne Salz catches up with Matthiew (Matt) Choi, Performance Marketing Manager at mobile games studio PocketGems, to discuss the spark that fuelled his marketing career. Matt, a Mobile Hero recognized for his accomplishments, discusses the traits and talents that both games players and marketers must cultivate to reach high and win big. He also shares tips to stay on top of the data and ahead of the competition.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Sairee Chahal, Founder & CEO of SHEROES, the largest women-only social platform accessible via Sheroes.com and the SHEROES app. The network, built on core values of safety, trust, empathy, counts 21 million members worldwide. It's a total growing daily, driven by its founder's vision and effective use of engagement marketing. Sairee, a recipient of awards, including the Editor's choice for L'Oreal, Femina Women's Award and Business Today and the Most Powerful Women in Indian Business, shares her strategy for involving brands in the conversation. She also talks about SHEROES' mission to help women up the ladder with employment opportunities that allow a positive work-life balance.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users. Why is it a must to think more holistically about your users? And how do you leverage this approach to construct an app install flow? In episode #394, our host Peggy Anne Salz talks with Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, a leading on-demand insurance service provider. Annica, a Mobile Hero recognized for her accomplishments, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Deepro Ganguly, BigShyft’s Head of Marketing, BigShyft, to learn how he used email marketing to achieve a string of impressive results – including a 40% increase in retention and stellar growth for the service that launched in India just two months ago. Deepro also shares the tools and techniques he uses to map and track the user journey, and consistently deliver genuinely helpful marketing that strikes a chord and drives conversions.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot. It’s a disconnect CleverTap is addressing with an approach that provides marketers "true" visibility into how customers progress through defined stages, empowering marketers to make the right adjustments In real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap is back for an encore performance with our host Peggy Anne Salz. They talk about new ways marketers can develop emotive messaging, and explore the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Sunil also walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales. Our host Peggy Anne Salz catches up with Jade Worobec, Head of Performance Marketing at The Meet Group, a leading provider of interactive dating solutions, to talk about the business value of authenticity and why user-gen content has so much impact. Jade, a Mobile Hero recognized for her accomplishments, shares how she uses appreciation and attention (even swag) to inspire ordinary customers and users to contribute extraordinary content. She also talks about usage rights, brand guidelines, and what marketers can use to make sure their user-gen content cuts through the noise.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot. It’s a mammoth task and one that Medlife, India’s largest e-health platform offering services that enable home delivery of medicines and lab diagnostics and equip consumers to book doctor consultations in-how and online, tackled head-on. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Meera Iyer, Medlife CMO, who shares her smart strategy for optimal order fulfillment and customer satisfaction in challenging times. Meera recalls how her company worked with suppliers to ensure the uninterrupted movement of medicine and supplies and the role of audience segmentation and personalized messaging in shaping customer demand. She also discussed the marketing benefits, which include a boost in conversion rates and, more importantly, brand trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget. So, how do marketers move out of their comfort zone and into the winner’s circle? Our host Peggy Anne Salz gets surprising answers from Kate Palmer, Director of Growth at Stash, a personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate, a Mobile Hero recognized for her accomplishments, names the channels that offer opportunities. She also draws from her own experience to provide valuable guidance for marketers seeking ways to stay motivated and advance their careers in challenging times.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Gautam, Associate Vice President of Marketing at Grade Up, India’s largest exam preparation platform. In a show chock-full of advice for app marketers in every country and every vertical, Ankit shares the approaches that have allowed Grade Up to rocket app use and the messaging practices that keep users paying and coming back for moreSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz catches up with Paula Neves, a Product Manager at Square Enix, who describes herself as a “gamer turned psychologist turned marketer” working in mobile free-to-play games. They take a tour of the models and frameworks that marketers need to know to match the app experience they offer and the audience they want to attract. Paula, a Mobile Hero recognized for her accomplishments, weighs in on how we are hardwired to love gameplay that keeps us on our toes and shares how marketers can design loops and flows that deliver fun and drive revenues.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a "democratized therapy solution") and individualized marketing to help couples address, monitor, and improve their relationships. Through gamification, attractive incentives, and built-in "track-ability" indexes, LifeCouple doesn't just empower people—it powers impressive conversion rates and fuels lasting loyalty. In this episode of our bi-weekly series Reimagine Growth, sponsored by CleverTap, host Peggy Anne Salz talks with Sean Rones, the serial entrepreneur, and inventor who founded LifeCouple. They discuss the "app journeys" he has architected and the tech stack he relies on to deliver meaningful content and drive deep customer connection. Sean, whose determination puts him in the same league with Richard Branson and Steve Jobs, shares the shortcuts marketers can use to make messaging emotive and effective.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse. To help marketers make the right call, our host Peggy Anne Salz catches up with Scott Kepnach, Head of Growth Marketing Partnerships at Rappi, mega high growth, consumer tech startup positioning to be the everything store of Latin America. Scott, a Mobile Hero recognized for his accomplishments, weighs in on what marketers need to monitor and measure to turn browsers into buyers. He also draws from his personal journey ‒ across cities, continents, and careers ‒ to share how marketers can unlock talent and unleash powerful performance marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product. Consumers want to celebrate the unique lifestyle we associate with sneakers, and they are congregating on The Sole Supplier to do it. The destination, which combines price comparison services with compelling content, has become the authority on sneaker news, release dates and editorial. Our host Peggy Anne Salz catches up with George Sullivan, The Sole Supplier’s CEO and Founder, to talk about the communication do’s and don’ts digital-first companies should follow to ignite shopper interest and inspire purchases. George also draws from his experience as an entrepreneur and shares the secret to achieving consistent and impressive 70% year-on-year growth. He talks about the role of personalization and automation and offers smart tips for connecting with “tribes” to drive loyalty and virality.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com. She draws from her impressive track record at Electronic Arts to highlight some top tips all mobile markets can use to reach and exceed campaign goals. Melissa, a Mobile Hero recognized for her user acquisition expertise and accomplishments, also talks candidly about where she sees the low-hanging fruit in the fast-moving app marketing space. Finally, she refreshes the advice she offered women in marketing (which appeared in Forbes) and tells us how women can help themselves and other women in the Covid-19 era.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Effective marketing and messaging demand a personal touch--but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry has cracked the code, delivering “individualized” communications catering to nearly 30 different--and fiercely personal--customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and home ownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone. Our host Peggy Anne Salz catches up with Philip Wogart, co-founder of HEADGEAR and Executive Director DACH for the VR AR Association, an international organization designed to foster collaboration between companies and brands in VR and AR. Philip shares the benefits of web-based AR and explains how simple it is for brands and businesses to provide consumers rich experiences right through their browser. He also walks us through his latest collaboration with Axel Springer, a leading European publisher (headquartered in Germany) with 100 print titles, over 70 online sites, and more than 200 digital ventures worldwide. The companies have teamed up to bring AR to the masses, starting with a virtual tour of California. For more information on this project, the VR/AR Association is hosting a deep dive session from Chris & Philip on May 6 for its Travel & Tourism Online Meetup. Interested attendees may reach out to [email protected] or directly to [email protected] for an invitation.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It's a dynamic that gets a boost as more users in self-isolation look for ways to pass the time and earn money. It also benefits esports mavericks like Mobile Premier League (MPL), India's fastest growing esports platform. The company has hit some impressive milestones since it launched in September 2018, counting over 40 million registered users across nearly 40 games on the platform. Our host Peggy Anne Salz catches up with Sai Srinivas Kiran G, Co-Founder & CEO at Mobile Premier League, to talk about the moves the company (and avoided) as part of its strategy to stop churn before it starts. Sai, who recently made the Entrepreneur 35under35, a list of the "35 most remarkable entrepreneurs of India who've aspired to greatness and are well on the way to achieving their goals," also shares his secrets for success and his plans to launch live streaming.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline. However, game apps, streaming apps, health and fitness apps, food delivery apps, and others have seen a rise in use and activity as a global and growing user base adjusts to staying at home 24/7. Our host Peggy Anne Salz catches up with App Annie’s Amir Ghodrati, Director, Market Insights, and Lexi Sydow, Senior Market Insights Manage, to discuss the impact of the coronavirus on key app verticals. They also share some of the high-growth apps showing up in their data and weigh in on the do’s and don’ts app marketers should follow to drive positive results for campaigns and consumers in our unprecedented times.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty. Achieving that requires companies to reduce friction in the user journey starting with education and onboarding to help users get the most value out of the app experience. Learn valuable lessons we can apply to all app marketing when our host Peggy Anne Salz catches up with Hernando Rubio Dacosta, CEO & Co-Founder of MOVii, a company leading a digital payments revolution in Colombia. Hernando shares how he architected omnichannel campaigns to educate and engage users throughout the onboarding process, a strategy that saw 63% of users who didn't finish the onboarding came back to complete it. He also speaks candidly about his personal mission to minimize barriers to financial inclusion and contribute to social development in Colombia. “You run as fast as the dog that is chasing you,” is his mantra as he seeks to push boundaries and transform his society. Inspiring words in our unprecedented times, so listen in and absorb the positive energy.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

To mark the annually celebrated Women's History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder--paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise. She shares her meteoric rise from intern to Head of Marketing at Hurb, a Brazil-based company providing an online platform that enables travelers to find and reserve accommodation and activities. She also recounts how she encouraged her team to drive a new approach to mobile app marketing—and one that rocketed retention and grew the total user base by 3X.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time. This is the view of Byron Reese, author of The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity, which explores how AI, robotics, automation and more are combining to unlock unlimited opportunities and make the impossible possible. Our host Peggy Anne Salz catches up with Reese--the CEO and publisher of the technology research company GigaOm, the founder of several high-tech companies and the owner of several patents--to discuss the impact of AI and robotics on the future marketer. Reese brings the topic to life with inspiring examples and truthful scenarios, using human history and nature as a lens to frame how our age, the Fourth Age, can play out and potentially alter everything for the better.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world. Engagement and retention are critical and success is dependent on delivering campaigns and communications that are relevant, contextual, and timely, allowing a genuine, magnetic interaction that drives customer connection, reduces friction, and increases brand affinity. This process can be automated, allowing marketers to define and action audience segments in real-time based not only on customer behavior but also—if you have the right solution working for you—customer intent. Our host Peggy Anne Salz catches up with Sunil Thomas, co-founder, and CEO of CleverTap, a leading customer engagement and retention platform, to discuss how marketers can more effectively wield retention marketing to drive positive results. Sunil also outlines how you can build a truly magnetic brand that attracts customers—and keeps them coming backSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising,  paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns. Tom shares how adsquare, the real-time data exchange, is helping brands and media agencies quickly and efficiently plan, activate and measure the effectiveness of their digital OOH campaigns. He also gives us his pick of best practices and ways you can get personal in advertising in a privacy-friendly way. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly, a digital writing assistant (via both web and apps) that helps people write more clearly and effectively. Chy, a Mobile Hero recognized for his user acquisition expertise and accomplishments, discusses the role of creative in creating trust and the metrics that tell marketers when they’ve struck a positive chord with their audience.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large batch of ads in 15 minutes. He stopped by the podcast booth to discuss how he uses data and multivariate techniques to build winning creative to power user acquisition strategies for his clients.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)? We get the inside track when our host Peggy Anne Salz catches up with Playstudios’ Noga Laron, Head of Marketing & Growth, and Assaf Shalev, Head of Creative Marketing. From cementing close collaboration (same room, not just building) to deciding a common language (no nerd-speak, please), this dynamic duo freely shares practical steps marketers can follow to cultivate data and design capabilities in-house. Fun and frank convo (with a call out to their families) makes Episode #370 of this series one you won’t want to miss.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on “connecting your money to the friends, family, brands and experiences that matter.” But how can apps get that close to customers? What are the approaches and creatives that build trust? How should you align product and marketing to deliver an amazing user experience? We get the inside track when our host Peggy Anne Salz catches up with Drew Fung, Director of User Acquisition & Growth at Current, and a Mobile Hero recognized for his user acquisition expertise and accomplishments. Drew shares novel ways to interest and acquire Millennials and lifts the lid on the ad creatives that inspire trust. He also draws from his recent blog to highlight best practices for choosing the right attribution window, keep watch on fraud, and ensure that marketers don’t pay for the same users twice.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter "smart" tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead. For John, 2019 was the year of going viral as his posts on Forbes reached audiences in the millions. The future will see John embrace the power of "live" (his personal motto for 2020) and expand his own series of video interview shows on Tech First Draft and elsewhere.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach? How can you repurpose creatives to get more mileage out of your campaigns? We get the answers when our host Peggy Anne Salz catches up with Natasha Upal, VP of Marketing & Growth, Clover, a top-ranking on-demand dating app. Natasha, a Mobile Hero recognized by Liftoff for her app marketing achievements, shares her pick of tools, agencies, and techniques to help you find the right influencer to deliver your message. She also draws from her expertise to help you bring together teams and talent sure to wow your boss.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience. They also explore the "opportunity gap" for conversational messaging and brainstorm how businesses can meet their customers' unmet need for more (and more personal) messaging while respecting personal privacy concerns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap, to turn his app — which allows users to capture an image of a plant or flower and identify it within seconds — into a habit for its 33 million users and counting. Plantsnap doesn’t just encourage nature lovers. It has inspired users to be a community of citizen scientists, using the app to feed into projects and initiatives to educate about global warming and monitor its impact. I chat with Eric about his creative campaigns (one that used perfect timing and precise personalization to increase retention rates by 61%) and the creative spark that gave him the idea for his app — and others coming in the pipeline. We also discuss AI, the innovation he has merged with his love for our planet, and get an update on his StartEngine crowdfunding campaign (you can get involved here) to build similar apps and grow their team.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go. Using real-life examples from his work with some of the world’s biggest brands and influencers, Rory blends behavioral science and case studies to show why marketers who rely on logic may be missing the ideas and inspiration that produce truly effective campaigns. The advertising legend whose TED Talks have been viewed nearly 7 million times also chats candidly about why today’s marketing calls for alchemy and how we can master it to do branding magic.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon. The Germany-based pioneer saw the promise of programmatic – which makes advertising more targeted and buying more efficient – long before most agencies and got in early. They detail the ways eComCon is combining mobile and programmatic with Out-of-Home (OOH) advertising to reach new audiences and walk us through client case studies and key learnings. Finally, our guests share best practices sure to benefit all marketers everywhere.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030. At the other end of the spectrum, China is striking out in new directions, entering new markets -- and winning. Whether the goal is to partner with Chinese tech leaders going global or identify tactics to target Chinese consumers, David Sullivan, Founder & Managing Director of Alliance Development Group (ADG), covers all the critical go-to-market questions. David has over 25 years of experience assisting Western technology companies with Asia and China strategy, growth, corporate development, business development, and operations. He discusses the opportunities and roadblocks in the Chinese market today and offers advice to mobile tech companies concerned about protecting their IP in China. Finally, David shares how ADG qualifies targets and drives the entire in-country business development and technical cooperation process for an impressive and growing roster of clients.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic. We get an insider’s view on this and more from Mikhail Biteryakov, Traffic Manager and Analyst at Joom, a fast-growing e-commerce marketplace headquartered in Russia. Mikhail, who goes by Mike, speaks candidly about his personal journey from a focus on UX to a passion for data-driven marketing. Mike, a Mobile Hero recognized for his app marketing achievements, provides his pick of strategies marketers can take to achieve success and the approaches they can use to fight mobile ad fraud and win. He also talks about the future of marketing and why dynamic creatives are the one to watch.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate. Chris talks about the company’s multi-award-winning Caller SDK and walks us through how developers using Calldorado can use the ability to display detailed call information along with relevant features to enhance the app experience for users and increase revenues for their business. He also explains the challenges facing indie developers, details the importance of increasing customer lifetime value (LTV) and directs us to AppChat, the must-read resource devs need to keep on top of app news.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences. She also shares advice from her blog, zeroing in on the key components of a robust tech stack and the importance of choosing the right “mobile-first marketing automation platform” to align with your app and your ambitions.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

​In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle, and we learn best practices around ways to ignite frequent use and deep loyalty when our host Peggy Anne Salz welcomes Jessica Osorio, Growth Marketing Lead at Mozilla, the not-for-profit behind the Firefox browser on mobile and web. Jessica, whose bold mantra is to "never stop optimizing," lifts the lid on the channels and vendors she relies on to make users come back to the app. She also debunks marketing myths and shares approaches marketers across all app verticals can adapt to up their game. ​Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework. Our host Peggy Anne Salz catches up with Kelvin Saputra, Performance Marketing Manager at FinAccel, a financial technology company focused on reinventing financial services in Southeast Asia. Kelvin–a Mobile Hero recognized for his app marketing achievements–gives us the inside track on his local market and his pick of app categories sure to be a hit with users. He also provides us a new framework to find, test and scale the right user acquisition partners for your app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform. Derrick, a Mobile Hero recognized for his app marketing achievements, shares advice from his blog about how marketers can cultivate healthy skepticism that will ensure they get value for money from vendors and partners. Finally, he offers top tips for developing ad creatives that deepen consumer trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Inceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it. They also chat about which app categories see relatively clean traffic, and which need to be especially wary of fraudsters.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release? It's the brilliant concept at the core of Cerberus Interactive, a company that builds bold new games with a marketing-first design process. Our host Peggy Anne Salz catches up with Sami Khan, Cerberus CEO & Co-Founder, to discuss why it pays to drive user involvement (and commitment) early in the process. They also discuss how app verticals could harness his marketing-first model to deliver apps with the right mix of audience appeal and commercial potential.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks. Lior also details the steps to adopt marketing automation and the tools his company has built to make marketing activities simpler by focusing on the data that truly matters.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

​Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true). Our host Peggy Anne Salz catches up with Tyler Cooper--Head of User Acquisition, TextNow, a leading cloud communications company that also offers a free calling and texting app--to discuss how marketers can best prepare to combat fraud. Tyler, a Mobile Hero recognized for her app marketing achievement, talks about the signs of ad fraud and the importance of establishing a baseline to evaluate the normal behavior of your app users. He also chats about Search Engine Marketing (SEM) and why you need to factor in the impact of your campaign performance on organic install counts.​Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms. Our host Peggy Anne Salz catches up with Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap, to discuss the rise of people-based marketing and how marketers can approach this opportunity in a privacy-friendly way. Stefan and Sandra tell us about Zeotap--a data platform that makes large-scale, deterministic data assets easily accessible to the digital advertising market--and share how Unilever uses people-based marketing to enhance and elevate digital marketing campaigns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apple allows in-app purchases to appear in-app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO. This episode looks at how you can optimize in-app purchase copy with relevant and enticing keywords and why Dave is convinced granularity and personalization are poised to be “the next big thing” hitting the app stores.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne salz catches up with Christian Eckhardt, CEO Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and technology, to discuss why it's dangerous to rely on the wrong metrics. Christian shares his take on how you can choose the metrics and events right for your app business. He also draws from his earlier experience as a performance marketer at food delivery app Delivery Hero to highlight the interplay between user acquistion and CRM. Finally, he shares an easy-to-follow DIY  plan you can follow to get started with data warehousing, which is essential to fuel effective marketing decision making.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables, The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up withBoram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, who draws from her long track record in UA to highlight they ways marketers can but through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how they view and pursue consumers using new channels and innovations, such as voice interfaces and machine learning, rising up the ranks to profoundly impact the customer journey. This is the view of Jeff Hasen, a leading digital strategist who shares insights and key takeaways from his latest book, The Art Of Digital Persuasion. A seasoned marketer and thinker, Jeff explores the impact of all the digital technologies, not just mobile, on where (and how) brands and advertisers will find tomorrow’s customers and prospects—and the experiences they will need to deliver to keep their customers coming back. Jeff also talks about the evolution of mobile and the future of personalization.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming Marketing Manager at ME2ZEN--the world’s leading social casino and card game developer--to discuss the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. -- attractive markets where users promise significant purchasing power and high LTV. Sisi, who is also a Mobile Hero recognized for her app marketing expertise, draws from her recent blog on the topic to highlight the images and artwork that drive the best results in each country, and candidly discusses how she turned her personal passion for PC and mobile gaming into a career in mobile user acquisition and marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to the next level. They have to take on the responsibility of creating apps that bring partners, platforms and people together in a smooth and seamless environment that drives revenues and delights users. It requires a practical approach to mobile app development and a vision to plot a transformation path for your business. We get both in the interview with Jordan Gurrieri, Co-Founder COO of Blue Label Labs where he leads all of the strategy, design, product management and operational processes required to deliver highly polished apps on-time and within budget. He answers tough questions and provides straightforward answers to questions including what you need to know when developing an app, how you can stand out in the app market and why it pays to follow the Design Sprint process to focus your efforts and accelerate innovation.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers.  Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results. Our host Peggy Anne Salz welcomes Gary Danks, Managing Director Founder at Machine, the only company entirely dedicated to stopping app install fraud, back for an encore appearance and a candid discussion around the industry appetite to combat fraud, not pass the blame. Gary explains why no budget size or app vertical is safe from app install fraud and weighs in on the commitment of ad networks and partners to do their part. He also looks at hot trends, including AI and programmatic, and how his own company has evolved since it opened doors for business last March. Check out the company blog and the wealth of informative posts around app install fraud and best practices you should have top of mind.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app. Our host Peggy Anne Salz from MobileGroove catches up with veteran growth marketer Shamanth Rao to do a SWOT analysis of ad formats and discuss video ad best practices. Shamanth also talks about RocketShip HQ, his new venture where he is the Founder CEO, and shares actionable advice around how you can make short-form video content work for your app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same. She also draws from her first-hand experience to map the do’s and don’ts of TV advertising and media buying, and weighs in where and how you can use marketing automation and AI to be more effective--even if on a tight budget.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take.  Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action. Andreas, a Mobile Hero recognized by Liftoff for his accomplishments and advocacy of an informed and balanced approach to fraud prevention, challenges popular myths and preconceived notions around tools and techniques, such as blacklisting and benchmarks, and zeroes in on what app marketers can do to disincentivize fraud. He also updates us on the progress of the Coalition Against Ad Fraud (CAAF),  a group of industry leading players in the advertising ecosystem, including major attribution vendors and ad networks, that have pledged to tackle mobile ad fraud.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S. His primary role within the organization is to revolutionize storytelling with emerging technologies, such as AR and VR, and we learn how he did just that bringing audiences deeper into apps and experiences including the launch of a Falcon 9 rocket from Kennedy Space Center and an investigative podcast revealing the inner workings of America’s cities.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews. In practice, the Appbot tool aggregates app store reviews for all countries on iTunes, Google Play, Amazon and Windows stores. Stuart, who has a long track record as a developer, blogger, and entrepreneur, also discusses his early day in the App Economy and offers advice you can follow to maintain an amazing app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get fromMichael Brooks, SVP Revenue at Weatherbug, where he manages direct sales, programmatic partnerships, business development, growth, and more. Mike debunks industry myths and shares best practices, providing straight answers to tough questions based on his first-hand experiences with in-app header bidding at Weatherbug, the media property that connects 14 million consumers each month to accurate and innovative weather data.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal. From the metrics to monitor to the images to feature to the pitfalls to watch, Rose, a Mobile Hero recognized for her app marketing expertise, shares her pick of growth hacks to help you rocket results in the soft launch. Rose also reflects on the traits and talents app marketers must cultivate to reach their stretch goals in 2019.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the apppublisher to offer up all of their inventory at once to all of their demand sources to get the best deal. Our host Peggy Anne Salz brings back Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm, for an encore appearance on Mobile Presence for a hard-hitting analysis of the benefits and the challenges, which include lower latency (offering audiences a better ad experiences) and open auctions, promising app publishers increased ad revenue and improved yield management.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back. Our host Peggy Anne Salz from MobileGroove catches up withMargarita Vasilevskaya, Director of UA at Scopely, an interactive entertainment company and a leading mobile games publisher. Formerly Head of User Acquisition at DoubleDown Interactive, the leading provider of virtual “fun to play” casino games, Margarita talks about how she has made the move from casino to mid-core games and the lessons around audience acquisition and segmentation that apply to each. Margarita, a Mobile Herorecognized for his app marketing expertise, also speaks candidly about mobile ad fraud, what app marketers need to know about attribution solutions and why it’s critical to work with transparent networks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy. It’s just one of the mobile mega-trends John Koetsier—journalist, analyst, futurist and VP of Insights at marketing intelligence platform Singular—discusses with our host Peggy Anne Salz as they kick off the first show of the New Year. John also shares recent research around the ad partners you need to know and watch in 2019 and highlights the key takeaways of new (yet unpublished) research into the top challenges facing mobile marketers. We won’t give it away (you’ll have to read his post over at Inc. for that), but we can say marketers are overwhelmed with data and warming to approaches that will unify it.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat. They get past the hype to deliver solid advice (in an edgy way) around how you can achieve scalable app growth through rapid creative testing and bid optimizations—no matter your size or budget.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. They discuss why brands must be honest and upfront in how they communicate with consumers and delve into the data that shows it really pays to be considerate and genuine—at every stage of the funnel and every touchpoint in the journey.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience. It’s straight talk, deep insights and fast answers in our ongoing series with Dave Bell, Co-Founder, and CEO of Gummicube,  a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. In this episode, Dave talks us through the trends and changes that marked 2018 and calls out some of the misinformed ASO practices you should avoid in 2019, including how often you *really* need to update metadata and test and optimize keywords.  Check out the first in our series here.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value. We have a crash course in both when our host Peggy Anne Salz catches up with Robert Garfinkle, Senior User Acquisition Manager at Nexon M, the San Francisco-based mobile division of the South Korean gaming giant Nexon, the company responsible for MapleStory, Dungeon and Fighter and the free-to-play business model. Robert, a Mobile Hero recognized for his app marketing expertise, walks through what you need to enter and excel in the Chinese and Korean markets, and tells us why India may be “the” one to watch. In addition to sharing tips to help you grow your reach, Robert also weighs in on the UA and ad tech developments and trends that will define the next year in mobile games.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises. Our host Peggy Anne Salz from MobileGroove catches up with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss how the Index was started, how it has involved and the insights it offers. Shani also details the data and the significant shifts (and big opportunities) app marketers need to know to make business decisions and grow their app....Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break their campaigns. Dating apps wrote the book on consumer engagement and our host Peggy Anne Salz catches up with Marco Gerlach, Director of Growth EMEA at Mobile Trend, the company behind flirt dating chat app Yoomee. They discuss how the company has tapped localization to expand its app footprint. Marco, who is also a Mobile Hero recognized for his app marketing accomplishments, delves into the key characteristics of users across countries and regions, including Europe, marketers must know to plan and achieve global success.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive. Our host Peggy Anne Salz catches up with Michael Paxman, Product Research Manager for Europe and Japan at Adjust, a global leading measurement company providing analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, to discuss the scary truth about SDK spoofing. Mike explains why marketers can’t hope to put an end to SDK spoofing—ever. But marketers can beat fraudsters with an approach that makes sure their crime doesn’t pay. Mike also discusses a new update to the company’s free benchmarking tool that marketers can use to compare their apps against the rest and check if their own performance metrics are on the mark or missing targets by a mile.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Topline numbers show eSports has made it to the big leagues--which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile gamers through competition. Our host Peggy Anne Salz from MobileGroove catches up with Justin Sampson, Manager of User Acquisition at Skillz, to discuss how he and his team draw from audience insights to acquire and activate users with a deep passion for gameplay without digging deep into their budget to do it. Justin, a Mobile Hero recognized for his app marketing expertise, shares some of the secrets behind his top-performing campaigns and creatives and valuable advice for marketers determined to be (and stay) at the top of their game.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand for an amazing experience? It’s the 64 million-dollar question and our host Peggy Anne Salz gets the answers from Anshul Kudal, Serial Intrapreneur with mobile carrier Telefónica. Anshul talks about how AI, specifically the company’s Preciso prediction engine product, is helping marketers understand the signals from the smartphone sensors that identify ideal moments to engage. They also discuss why it’s important to know--and predict--the signs of boredom and other moods to encourage interaction that will drive results....Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the focus has been on performance and buying on a cost per install or a cost per action. But there is a better and smarter way. Our host Peggy Anne Salz from MobileGroove catches up with Sergey Grytsuk-- Lead UA Manager at Playrix,a leading mobile game development company, and Mobile Hero recognized for his app marketing expertise--to discuss why marketers should switch to buying on CPM. You get what you pay for, and Sergey tells us why buying on CPM is the best (and cheapest) way to get quality traffic at low risk. Since marketers are paying for impressions, not actions, he says, it also rules out much of mobile ad fraud from the get-go.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile video ads are gaining traction as the most effective monetization tool for all app publishers--not just games--because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format--one that enhances ads, not interrupts them--can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and the benefits. Saurabh also demystifies in-app header bidding, discussing how it works and what app publishers have to gain.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they fly or fail. But companies are bumping up against a new reality in the war for talent: People want to find jobs and work in a way that more real-time and more like a conversation. Chatbots are gaining serious traction as a way to deliver on both counts, and our host Peggy Anne Salz from MobileGroove catches up with Luc Dudler, Founder and CEO of Jobpal, a Berlin-based tech venture specialized in the development of chatbots for the recruiting and talent acquisition. They discuss why chatbots are a fit for much more than customer service and how chatbots are blurring the lines between desktop, mobile, voice, text and--everything (!) Luc also reveals talks about the company’s top name clients in Europe and the U.S. and company plans to expand to Asia using WeChat as a platform.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it--and video gives your brand (or your personal brand) a strong voice in the marketplace. But what do you do if you can’t afford the time and expense to organize teams to film on-location or journalists to prepare the questions? Thankfully, there is an app for that and a platform you can use to reach and engage audiences everywhere.  Our host Peggy Anne Salz from MobileGroove catches up with Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video QA app that allows marketers to automate interviews with experts, celebrities and people with interesting stories in order to power amazing and effective content marketing. They walk through the steps to use the app and the use cases and scenarios—from consumer brands to tech founders--where video content can add value. Mario also discusses how he is using the app to acquire users and how you can benefit from exposure on the platform and e-zine he has developed to extend the reach of video content produced with LAMA.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading the dating-focused social network that allows users to chat, make friends and share interests, to take the helm as the Head of Growth Marketing. It’s a personal and professional journey that has given Ira profound insights into what women need to succeed in the mobile App Economy--a male-dominated industry characterized by an 80-20% gender split, depending on the report you read. Ira offers advice on the traits and talents women can tap to bridge the gap and shares experiences to help you improve your own leadership style. Ira also provides practical guidance around the mobile ad creatives and approaches you can use to attract and retain female users to your app, thus ensuring a healthy gender split in your audience and a positive outlook for your app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With mobile ad spending in the U.S. set to grow 20% to over $70 billion--accounting to an astounding 75% of all digital ad spend--it’s important to must mobile-first. But it’s imperative to offer a multi-platform experience that drives customer connection and conversion across mobile, Web and apps. Our host Peggy Anne Salz from MobileGroove catches up with Mada Seghete, Co-Founder of Branch, a company that drives seamless mobile experiences through a linking infrastructure that powers thousands of top brands. Mada gives us a mobile-first makeover, outlining the steps and best practices you can follow to span platforms, fight fragmentation and provide customers with an ordered and unified path to purchase. She also walks step-by-step through the example of Ticketmaster, showing how the ticket sales and distribution company uses Branch to drive growth.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user requirements and business use cases. Our host Peggy Anne Salz catches up with Sarah Woodward, Director of Client Engagement at stable|kernel,  a company with a strong track record architecting award-winning software for Fortune 500 company and small-biz, to discuss innovative services and exciting on-demand offers that are setting the bar. Sarah, named one of Mobile Marketer‘s “Mobile Women to Watch in 2016,” discusses how mobile app and web development technologies and practices have converged to support digital business, and provides a checklist of some of the cool technologies that can help your business push the envelope.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Fraudsters are where the money is--and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion by 2021. To put that in perspective, it represents an economy the size of Japan. Meanwhile, mobile ad fraud numbers are seeing meteoric growth, doubling year-over-year during the first quarter of 2018 and contributing an ever-increasing portion to overall global digital ad fraud. App Install fraud, in particular, is among the most costly and complex types of mobile ad fraud as it impacts all marketers who pay for app installs--and that is the vast majority worldwide. Our host Peggy Anne Salz catches up with Gary Danks, Managing Director Founder at Machine Advertising, the only company entirely dedicated to stopping app install fraud, to discuss what app install fraud is and who the perpetrators are. Gary also walks us through the questions you need to ask ad partners and the red flags you need to watch. They also dive into eye-opening research, conducted by Machine Advertising, that shows 56% of app installs analyzed were detected as fraudulent.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers to get smarter about ASO (App Store Optimization). The drive to interrogate the data and the determination to ask the right questions are essential, and so is a firm grasp of ASO best practices. We get it all when our host Peggy Anne Salz catches up with Dave Bell, Co-Founder and CEO of Gummicube,  a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers.  Dave walks us through the hard numbers and the hard truths to bust myths around the ASO opportunities and obstacles you can encounter as work to take your app from good to great.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It's all about ensuring the match between your advertising, your audience and where your ad appears. A hit will put your brand in front of potentially valuable users and consumers. A miss will burn money, not make it--or worse--harm brand image and integrity. Our host Peggy Anne Salz catches up Amanda Carvell, Digital Marketing Manager at RetailMeNot, a leading savings destination, connecting millions of consumers to the retailers, brands and restaurants they love, both online and in-store to talk about the need for complete transparency. Based on her experience as a marketing manager and a Mobile Hero recognized for her user acquisition expertise, Amanda She shares the questions mobile marketers need to ask, the policies they should follow and the importance of personal contact. In the case of RetailMeNot, an App Day for ad partners was a smart move that has produced positive results. Amanda also discusses the signs of ad fraud and what mobile marketers can do to drive app growth and retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Blockchain is surely one of the hottest topics around these days, but how does such a tool help a startup build a better way to address life’s events among consumers? Gillian and Anne’s guest Alexis Williamson, co-founder of Life.cafe, explains how her team is using blockchain as a tool to fund their worldwide consumers’ life events, whether they have cryptocurrency available to them  or not. Life.cafe provides customers access to experts in their upcoming events, such as a wedding or buying a home, and then funds each plan using a time-honored system of ‘lending circles’. Blockchain allows efficiency in connecting and making resources available at the right moment. “A Loan from a bank is just money, says Ms. Williamson. We offer money plus expert guidance to accomplish each goal.”Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a challenge made even harder by our reliance on sometimes misleading click and view-based measurements marketers use to gauge campaign impact and return on ad spend. Our host Peggy Anne Salz catches up with Moshi Blum, Head of User Acquisition at social chat and messaging app Viber, to talk about incremental user acquisition and the data-informed strategies and approaches marketers can follow to make sure they aren’t burning money getting users to do what they would do otherwise. Moshi, who recently gave a keynote on the topic at Mobile Spree, also shares his insights around how marketers can measure real uplift, why organic cannibalization may occur and what teams can do to filter out non-incremental activities that can muddy data and waste budSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Combining marketing and product talents to get the complete picture of the customer--and the customer journey--is at the core of effective user acquisition and retention. At Pocket Gems, a company on a mission to “build the greatest games and interactive entertainment in the world,” Stara Gipson, a Performance Marketing Manager on the game Episode, and Brad Puder, a Performance Marketing Manager for War Dragons, have put this approach into practice to drive impressive results. The duo, whose app marketing expertise has earned each of them the titleMobile Hero, provide practical advice and insights around the opportunities offered by programmatic, the limitations of last-click attribution and the skills set you need to succeed.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can listen via your smartphone offers a solution. Our host Peggy Anne Salz catches up with Yaniv Davidson, founder of Tunity, to discuss the app, the opportunity to improve audience measurement for TV channels and advertisers, and the potential of the technology to spur a new phase of growth and innovation audio-visual advertising.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Money managers and app marketers harness data to drive results and --ultimately--build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry,  a  Mobile Hero recognized for his user acquisition expertise, manages user acquisition for World Series of Poker (WSOP), the number one mobile poker game in the U.S. He speaks candidly about how his love of poker and background of finance have prepared him to reach high and win big. As he sees it: It’s all about setting benchmarks and reading results to either “pour gasoline on the fire,” or pull out of an under-performing channel altogether. Harry also shares insights on how many is too many networks and offers three key takeaways you can follow to generate ROAS (return on ad spend) better and faster than ever before.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Even with the 2018 World Cup tournament underway, it's not too late for marketers to prepare to take advantage of the moment and ride the wave of excitement and interest of audiences for weeks to come. Around the world consumers won't just be watching the games on TV; they’ll be interacting with content on their phones. Whether you're an app publisher looking to optimize revenues or an advertiser hoping to reach and engage a global/local audience of fans, you need a game plan to maximize your results. Our host Peggy Anne Salz catches up with Headway Digital marketing experts Eloisa Rodriguez, Senior Director of Sales, Europe Asia, and Alex Chandler, Mobile Agency Manager, to discuss apps and brands will be the real winners at the World Cup. They also talk about the strategies companies everywhere--and every size can follow to capitalize on this mega mobile-first event. Headway, a marketing powered by technology company that delivers the right message to the right audience at the right time, has collected World Cup market data and campaigns do’s and don’ts in this app marketing playbook.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Julia deep dives into the steps you need to follow to get your teams talking on the same page and fully focused on improving the user journey. She also recalls her background in retail and how she balances the need to engage and re-engage people who use the app with the requirement to respect their personal privacy.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How can marketers best use mobile to accelerate brand building and, ultimately, become love brands that enjoy consumer recognition, appreciation and lasting loyalty? Our host Peggy Anne Salz catches up with Beate Rosenthal, speaker, change agent and Global Brand Director Digital Media at Merck Consumer Health, to discuss the steps and strategies marketers can follow to put show they genuinely care about the concerns and causes that move their customers most. Beate draws from her personal journey in digital marketing and recalls the campaigns and efforts that allowed Merck Consumer Health—a division of the German chemical and pharmaceutical company Merck that offers a wide range of over-the-counter products to consumers in more than 40 countries—to build a global and loyal audience for a range of iconic healthcare brands that have also become “love brands.” She also provides valuable advice about how even smaller brands can increase their presence, impact and share of voice by committing to causes that drive customer connection and respect.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

 It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment listings through an online marketplace. Chris, a Mobile Hero recognized for his user acquisition expertise,  shares how understanding the user flow--identifying pain points and taking advantage of opportunities to deepen engagement every step of the journey--on the web and in the mobile app allowed his team to boost new users by a whopping 400% and drive a significant increase customer lifetime value (LTV). Chris also talks candidly about his daily routine, his personal career path and his advice to other marketers eager to generate more growth for their app and more revenue for their companies. We won’t give it all away, but we can say that a relentless drive to interrogate the data and desire to move beyond vanilla customer segmentation are talents and traits essential to success.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You need to be there at the moment of truth with compelling video that tells a genuine story your audience will appreciate. It helps to harness psychology to deliver marketing that is both emotive and effective, and it’s critical to map your message to what your audience can—literally—handle.  Something as simple as using too many words in your video subtitles can be a dealbreaker, overwhelming an older audience with too much information. Our host Peggy Anne Salz catches up with David Skerrett, independent digital and mobile strategic consultant with a long track record “solving problems through the imaginative application of emerging technology and experience” to walk through what you need to know to deliver amazing video that truly strikes a chord. David also looks back on his work with brands, startups, agencies and tech businesses—including Nike, Santander, and O2—for which he has earned over 130 awards, and looks ahead to how being people-first (not just mobile-first) will be what distinguishes the best marketers from everyone else.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The incredible reach and impact of platforms like Instagram, YouTube, and Snapchat are proof that influencer marketing can get your app or business in front of thousands or even millions of potential users who might not have known about it otherwise. Unfortunately, understanding the real impact influencer marketing has on your metrics is hard to call. Our host Peggy Anne Salz from MobileGroove catches up with Mike Phu, Director of Growth at GOAT, who walks us through the steps he follows to attribute app installs and engagement to influencer marketing campaigns. Mike, a Mobile Hero, recognized for his app marketing accomplishments, also talks candidly about his daily growth routine at GOAT, the largest sneaker marketplace where users buy and sell sneakers, and what he learned working with athletes and rappers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove talks shop with Shamanth Rao--VP of Growth at FreshPlanet and the host of the podcast How Things Grow. It’s a light look at hard-hitting growth tactics as Shamanth shares amazing stories and valuable advice from his career leading growth at Bash Gaming (later snapped up by GSN), and PuzzleSocial, recently acquired by Zynga. Shamanth also draws from his impressive roster of show guests to speak candidly about some of the coolest (and oddest) growth hacks he's ever heard of yet.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne Salz catches up with Finlay Clark, UK Country Manager for Waze, the global, Google-owned crowd-sourced sat nav app and local ad platform, to discuss how marketers can get more mileage out of “drive time” and activate and motivate app users on the commute. Finlay walks us through the innovative and highly effective ad units, ranging from branded pins on the map to driving directions that use celebrity voices to promote movies and popular entertainment. They also discuss how Waze ensures safety while offering local business owners and brands access to the captive commuter audience.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to do what you can to avoid spending time and cash trying to find new users. You have to keep the ones you have happy--and you have to make sure you are acquiring and retaining your most valuable users from the get-go. Our host Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users. Lomit, who has earned the title of Mobile Hero as chosen by Liftoff, also lifts the lids on his top three tips to successfully scale up campaigns on Google UAC by teaching Google’s machine learning systems to understand what you want and the price you’re willing to pay.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and why) innovative approaches and formats that push the boundaries are also driving deeper customer connection. Walter holds six U.S Patents for digital ad formats and has a long track record implementing creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. He draws from his career learnings to offer actionable advice about what marketers need to understand and undertake in order to ignite consumer emotions and impact brand engagement.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter,  the world's leading media and video production marketplace, to discuss how B2B marketers can use effective and engaging video storytelling to grow their network and their business. It’s an activity that can take many marketers out of their comfort zone, which is why Storyhunter manages a platform that connects its clients with a vetted network of over 20,000 producers, filmmakers, and journalists across in 180+ countries to produce branded content that clicks with audiences. David also draws from his long track record in social media marketing and storytelling to talk about video trends including the role of mobile, the rise of 360 video and the stories that move audiences most.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesia Kuznetsova, who heads mobile at Social Discovery Ventures based in Moscow, draws from her experience managing mobile marketing efforts for the company's 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mobile and app marketing and her company’s own efforts to establish and AI research center on-site.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks to engage your target audience. Our host Peggy Anne Salz with MobileGroove catches up with Thomas Ma, Co-Founder of Sapphire Apps, who shares top tips, tricks and solid advice app marketers can follow to meet app download and customer engagement expectations. He also explains how Sapphire Apps, which has a portfolio of over 500 iOS apps with a combined following of 15+ million, partners with social media influencers to give them a chance to increase their revenue through trendy apps such as the Emoji Maker.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the ground up to be genuine and genuinely compelling. Simon Haase, best known for his YouTube Channel ClayClaim and Macy Mills, head of Biz Dev at Gameinfluencer, a company connecting gaming publishers and influencers to produce creative content that will boost your game, share how they do both. Simon tells how he makes the perfect match between the popular game figures he creates using polymer clay on camera for his YouTube channel (which has received over 44 million views) with the KPIs that Macy says are top of mind with leading games companies and consumer brands. Together they share their surprising insights into what it takes to build influence, which platforms (YouTube vs. Instagram) pay off and how brands can boost audience and influence by embracing creative content and artistic freedom.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our host Peggy Anne Salz from MobileGroove connects with Kushal Ghimire, a serial entrepreneur and CEO of Livereporting LLC--who tells shares the motivation for creating Assignmate, a first-ever app that pairs students with tutors who can help them tackle problems and projects. Kushal, who was raised in Kathmandu, Nepal, and later attended Caldwell University in the U.S. also shares his personal experience around app development, marketing and an insightful list of what other developers need to do to launch an app sure to have impact.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky--Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios--to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outside-the-box makes him a better marketer, allowing him to reach the KPIs that have earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance of empathetic marketing and how brands can harness this key capability to create real and lasting customer connection in our digital age. They walk through the checklist of seven Empathetic Moments, times and places where text messaging lets you connect with customers more effectively than any other channel--and they give you a ton of examples of how you can do it. From customer service to asking for feedback, Oisin outlines the opportunities and explains why text messaging trumps email and voice every time. Listen in and learn how to identify those moments in your own business so you can start taking advantage of the opportunities SMS offers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss  how marketing to all sides is the best way to boost UA in the ‘Age of Trump.’ Fabien also talks about his mission to eliminate the filter bubble in news consumption, and how his approach to ad creatives have helped in that effort. Finally, he shares tips to improve user acquisition and engagement, recalls how a clever change in font allowed his team to double the conversion rate on Google Play in just four weeks, and reveals the many other surprising shortcuts and accomplishments that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping brands like Warner, Universal, and Sony power new approaches to reach teens on Snapchat. He discusses blockbuster campaigns, and walks through how marketers can tap influencers and the new sandwich ad format to connect to teens in ways that are real and drive real results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline and drive essential to his career in water polo prepared him to excel in app and mobile marketing at his company where he oversees all mobile and web marketing across 50+ apps, including two of the top 50 grossing social casino apps on the market today. We go for gold in a candid discussion about the *real* value of app store optimization (ASO), invaluable lessons he learned launching an app a week, and the marketing achievements that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo” from Symphonic Digital (Steffen Horst, CEO and Co-Founder, and Dave Antil, Chief Client Officer and Partner) to share their pick of tips and trends small biz needs to know to grow brand awareness and revenue in the year ahead. Steffen and Dave talk about why Amazon advertising is the platform to watch and draw on the long track record at major agencies to highlight what small business is doing right and what it is getting horribly wrong. From what you can do to get the most out of a limited budget to a crash course in the ad platforms you need to know better, we cover it all on the show--and you can read even more on Symphonic Digital’s insightful blog, a must-read destination brimming with solid and serious advice for small- and medium-size business.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful--especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users,  and the marketing approaches and successes that earned her the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy Anne Salz from MobileGroove catches up with Arun Lal CEO and co-founder of Contiq, to discuss how AI is impacting marketing and concrete ways you use this intelligence to prepare for Sales 3.0 and personalize your pitches. Contiq is an AI-assisted, personalized presentation creation system that helps enterprise salespeople create pitches up to 80% faster and improve win-rates by up to 80%.   Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the series of education courses on AI offered by mCordis to provide us a crash course on what AI is and how it is likely to impact marketing, creativity, and engagement. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what app developers and companies need to know—and do—to prepare their app and assets in order to boost brand profile, reach new audiences and expand to new geographies. They also review top tips from appScatter’s latest must-read resource: Going Global With Your App - The App Publishing Playbook.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach user acquisition and recognize truly valuable and engaged customers. Kartick a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats about his experience working with Amazon and Groupon prior to joining Coupang, and why the best marketing approaches bring together product, engineering and marketing teams.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue - in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big - and often.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh discusses the importance of going global with your app and offers advice on how (and where) gaming apps owners can drive incremental revenue and growth leveraging their current audience and apps.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

CallerSmart, an award-winning iPhone app and website - and the brainchild of successful entrepreneur Brian David Crane(aka BDC) - uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart - dubbed "turned up caller ID" by BuzzFeed - build a massive brand and audience without paid user acquisition.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board. Our host Peggy Anne Salz welcomes Rachel Cook, founder of Play Seeds, to discuss the new microlending model that incentivizes users to spend more in the app by showing them how the money is put to good use helping people around the world. Rachel provides research and case studies that show Seeds users spend up to 60% more knowing they are also helping others, and she shares her vision to create a bigger pie for all. App developers and companies can grow their revenues; users feel better about spending more in-app knowing they are helping others, and people around the world have access to microloans to improve their quality of life.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz catches up with Drew Frost,  Sr. Product Marketing Manager at Sam’s Club,  to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss!Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Ian Naylor from Appinstitute joins our host Peggy Anne Salz. Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders (over 70,000 apps built). Naylor has founded, grown and sold 4 successful internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development, and online marketing and has spoken at numerous industry events including The Great British Business Show, Venturefest, the National Achievers Congress and numerous industry exhibitions around the UK.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, but it’s an app that allows businesses to drive loyalty and deepen customer engagement.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy is Joined by Jason Soto From Mobile Soft.  Jason's career has never been a job to him. He enjoys what he does. Jason has had the opportunity to significantly contribute to a number of powerful corporations with innovative products that have created historical corporate movements in our modern business world. His contributions have been in the areas of corporate and consumer marketing, strategic business management, technical consulting and organizational development. MobileSoft is a global leader in mobile application software development. We design, develop and publish Android and iPhone apps for thousands of clients around the world. MobileSoft has a proprietary software platform for developers to build their own native mobile applications. We have over 120 million smartphone users worldwide that access our platform monthly. MobileSoft is headquartered in Minneapolis, with offices in Las Vegas, Atlanta, Houston, Seattle and Chisinau, Moldova.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that works and - ultimately - improves delivery speed and app quality. Our host Peggy Anne Salz welcomes Eran Kinsbruner - Technical Evangelist at mobile software testing company Perfecto and renowned author of the Digital Quality Handbook - to discuss testing trends, best practices and approaches to optimization and automation that companies need to have top of the agenda in order to deliver apps, bots and services that are best-in-class.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence out host Peggy Anne Salz is joined by Eran Kinsbruner Technical Evangelist at Perfecto a mobile software testing company to talk about the latest mobile trends in testing. Eran is an expert in mobile testing, author of the digital quality handbook, thought leader, speaker and author of the quarterly digital test coverage index report (Factors Magazine). Also the author of the Digital Quality Handbook book, and a monthly columnist at InfoWorld.com . Eran specailizes in Nearshore and offshore QA team building, management, Product Marketing, Product Management, thought leader around mobile and digital quality, speaker and blogger. Mobile testing specialist, building mobile test strategies, mobile test automation, tools, trends and more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz walks through what you need to know to produce amazing content - just using an iPhone - with Julie Ryan, Managing director and producer of MK1 Productions. Julie has a long and impressive track record in film and drama, best known for producing the box office smash hit The Young Offenders, the fastest Irish film to reach the one million mark last year and now available in over 180 countries on Netflix. She discusses how she created the new TV Drama Are You Free, a pilot she and her team shot using an iPhone 7. Julie also muses about the role of mobile in film and TV today, and shares innovative ways she used mobile to build successful film marketing campaigns for some of her earlier projects - working with studios including Walt Disney Animation, 20th Century Fox, Warner Bros, HBO, Showtime, Lionsgate, Sony and Paramount.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss  new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform - selling train tickets over 24 markets - that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives into how - and why - the boundaries between UA and CRM are blurring to create new opportunities and challenges for marketers as they seek to build trust and loyalty.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss the takeaways of a few of his best-known blog posts and lift the lid on ASO tips and tricks you can use to move the needle on your app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy welcomes welcome Marc Atiyeh. Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, he was the Head of Growth at Paribus where he oversaw the growth of the company from 10,000 users to 1,000,000 in less than 12 months. They talk about every demographic in the app world and give you a few tips on how to reach specific ones. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount - and impact - of mobile fraud.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence your host Peggy Anne Salz is Joined by Faisal Hammad Marco Esposito of Delivery Hero.  The company was founded in Berlin in 2011, Delivery Hero is a worldwide network of online food ordering sites, operating in 21 countries and with over 73,000 restaurant partners. Delivery Hero operates in Germany, UK, Austria, South Korea, Sweden, Finland, Poland, Australia, Switzerland, China, India, Colombia, Mexico, Argentina, Chile, Uruguay, Brazil, Peru, Venezuela, Panama and Puerto Rico. They speak about the rise of delivery hero, and how they work together.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery Hero, who take her on a candid and constructive deep-dive into into the creatives and conversations they use to target and retarget people who may only be intending to order meals. They also discuss their relationship with each other and how they recommend app marketers and UA managers build strong ties with ad partners based on trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns - a micro-investing company changing customer behavior around financial planning and savings - to discuss creatives, campaigns and calls-to-action that get the attention - and the respect - of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting impression that encourages lasting loyalty. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why app marketers are looking beyond last-click attribution to optimize mobile campaigns and results. Evelyn also shares top tips to help app marketers achieve amazing ROAS (Return On Ad Spend) and impressive engagement rates by using more touch points (and data points) to connect with app users at a much deeper level.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

LTV  - or Lifetime Value - is the “king” of app metrics and what companies must  calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence your host Peggy Anne Salz is joined by Thomas Hadjadj. He is responsible for paid acquisition at Meetic ,known in the US as Match.com. They discuss his company's journey from web to mobile and then mobile app. He sights the uptick in revenue for dating sites ad space. Playable ads are a buig focus and what does he see out there that has the most potential or excites him the most in the mobile market.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence our host Peggy Anne Salz is joined by Martin Macmillan. He is the founder of Pollen VC, a FinTech with offices in London and San Francisco that provides app developers and companies early access to revenues they’ve earned from the app stores. They talk about LTV, which is called the mother of all metrics. They dive into what took developers so long to get their head around it, and how to define or calculate it as well. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Your app can reach a global market, so why limit your focus to the two major app stores? Our host Peggy Anne Salz discusses how you can harness alternative app stores to drive double the downloads per app with Jason Hill, sales director at appScatter. They deep-dive into appScatter’s mission as the only company that addresses the complete range of distribution, tracking, performance, and business intelligence needs and issues developers face, and review the top app stores you should have on your list. Finally, Jason walks through practical tips and takeaways from More Is Better: Market And Monetize Your Apps On A Greater Scale For Greater Reach And Profit, a new white paper from appScatter that equips developers to understand what is involved in publishing to alternative app stores - and why they can’t go it alone.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy is join today by Nick Quan, a performance marketing manager at Twitter. Nick’s expertise and achievements in growth and user acquisition have also earned him the title of Mobile Hero. They talk about how massive growth and potential of apps in categories other than gaming, which is and will remain the largest app category by far.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy's guest today on Mobile Presence is Dustin Amrhein,  Solutions Leader at insert.io. His company is best known for its automated in-app marketing platform, which offers a set of customizable features. Peggy asks Dustin about a headline he wrote - the demise of the mobile marketing silo -  and what moved him to write it. Plus what his App related goals are moving forward. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated in-app marketing platform offering customizable features.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shumel Lais -LACE -CEO Appsumer, paid marketing intelligence  joins Peggy on today's episode. 6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands. They talk about his product "Appsummer" which is used to automate granular reporting forecasting for intelligent user acquisition. From his start in the business to the creation of his product, to the wrongs and rights of the industry they cover all aspects of the mobile world.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, ourhost Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss thetalents, background and appetite for app market and engagement data that define UA expertsand distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoffreleased in its recent Mobile App Engagement Index - which breaks down the cost per action(CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennisand Peggy run through the myths and truths around where marketers should focus spend andwhere they could be leaving money on the table.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands and our customers – on their terms. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brands take on the idea of becoming connected with the digital world as a response from the on-going pressure of consumers becoming connected individuals on mobile and what this means for brands and marketers.Peggy Anne Salz introduces co-founder Paul Berney of mCordis, a mobile marketing company. Paul has served as Chief Marketing Officer and Managing Director of the Mobile Marketing Association and shares his insights from his over 27 years of experience in sales, marketing, and business development. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz speaks with Winnie Wen - a mobile hero who is going to draw from her personal experience as Senior Manager, User Acquisition for WB Games, where manages overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari shares best practices for getting the influencer that really loves your brand. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our  Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Matt Widdoes talks about his transition from professional poker to app marketing. With experience at redbull and other marketing companies, he gives us valuable advice such as understanding the tools that youre working with and how they work with the platform you pushing out too. He tells us how important it is to A/B test, and why you should before pushing a large campaign.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service mobile app marketing and retargeting platform - choose Matt to join the ranks of Mobile Heroes and UA Ninjas? Listen in and find out.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz welcomes Haydon Young a mobile app entrepreneur that originally started out in real estate who is today in charge of multi-million dollar mobile app advertising budgets for Crowdstar, a maker of mobile and social gaming apps. Plus, Shahab Zargari concludes his three-part series on Mobile Video Marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an eventSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab discuss Virtual Reality in mobile games and the future of the VR industry with Halli Bjornsson, CEO and co-founder of Lockwood, a specialist in Social Mobile Games and cross-platform development for entertainment software for the mobile and tablet market. Following the success of 20 million downloads with no marketing or PR, Avakin is the biggest virtual world on mobile. Tune in to learn how to blend user interaction between apps, brands, and commerce by borrowing pages from the strategy book the Gaming App industry uses and acquire users on a shoe string budget by not thinking about a budget but instead, how to creatively tell a story!Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz speaks with the Executive Director/CEO, Mobile Technology Assn of Michigan; Co-founder, Mobile Monday Michigan and the ‎Mobile Technology Association of Michigan. Plus, Shahab shares with his new role on the show with a new recurring segment called Hot Spot. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Customer Retention and What Ads Alienate Customers The Most as Peggy Anne Salz and Shahab Zargari welcome Richard Kosinski, the President & Global CRO at MediaBrix. He tells us about how they commissioned a must-read report about in-app mobile video advertising and you found that people are pretty negative about some ads - and actually positive about others.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab talk the business of apps with Halli Bjornsson CEO and founder of Lockwood Publishing, makers of Avakin Life. We learn how the company is really on mark with their user acquisition and promotion strategy. Plus, User Acquisition Tips and Advice for App Developers with Saikala Sultanova.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz welcomes back one of the leading strategists, evangelists and voices in mobile. The founder of mobile consultancy Gotta Mobilize, and the author of 2 books about mobile marketing, Jeff Hasen. Jeff discusses how mobile marketers are doing this holiday season, the current state of mobile marketing and the important advancements that we've seen in 2016?Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Micro-influencer marketing, and how can you make sure your brand and/or gets it right as Peggy Anne Salz speak with Pascal Clarysse of Scaleup Consulting. They discuss how  brands are falling short and greatly missing the mark.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Watching Data and Trends for Mobile App Optimization as Peggy Anne Salz speaks with Yaniv Nizan, CEO of SOOMLA, a market leading SDK powering over 4,000 live games reaching 400 million devices. The company’s data platform employs machine learning models capable of analyzing granular user behavior across games. Prior to SOOMLA, Yaniv was a co-founder of EyeView, a pioneer in the online video advertising space.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learning Startup Patterns and Startup Lessons for busy founders as Peggy Anne Salz and Shahab Zargari speak with Hicham Amine, the product and growth lead at Hidden Founders and one of the makers of Startup Patterns. We learn about a new app called Hidden Founders which offers bite-sized startup lessons for busy founders. In other words, it’s a collection of curated and practical lessons from the best books, blogs and talks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn how you can get smarter about your marketing with smart notifications is Grant Nishita, business develop lead at OpenBack. Grant also offers  tips on retention strategy how to get the best results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Growth Intelligence as Peggy and Shahab welcome Prabhjot Singh, a serial entrepreneur with over 15 years of experience in executive management, marketing, sales, and operations. Prabhjot co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in -- and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS - which is a kind of in-app social news service -- they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Saikala Sultanova, the ‎Lead User Acquisition Expert at Space Ape Games - ‎Crackerjack Games discusses user acquisition tips and advice for app developers and companies -- a hot topic indeed! She is a recognized expert in User Acquisition and she also shares some "new news" about the UA Society, a group she is spearheading to help in the sharing of knowledge around User Acquisition. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn how TrendPie and how their Influencer Marketing firms helps to Grow Mobile Apps as Peggy Anne Salz and Shahab Zargari speak with the Founder of TrendPie, Victor Ricci.  Good ideas, good connections, loads of video experience? Find out what it take to make a great influencer marketing firm. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Phil Barrett, Senior VP  and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how mobile publishers can make buying decisions easy and actionable for 'mobile-first' consumers. From the importance of visitor stitching across platforms and devices, to the critical need for metrics that focus on lifetime value over page views, Phil shares best practices and reveals what Purch -- a digital content and services company specialized in helping millions of people make smarter purchases -- is planning next.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salz and Shahab Zagari are joined by Phil Barrett, Senior Vice President & GM at Purch where he leads the Marketing & Shopper Services teams. By way of background Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. Purch is a really interesting and busy company because all their activity and acquisitions have been focused at equipping consumers with information as they seek to research, find and buy the products that are best for them.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Emojis -- the fun pictographs and smileys that are now the "norm" for social media and email communications -- are also part of a new, visual language brands are using to drive impressive results. Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Marissa Aydlett -- VP at Appboy, a company making its mark with an intelligent customer relationship suite for mobile-first marketers -- to discuss the company's new research and insights around the emoji phenomenon. In addition to quantifying the use and response to emojis in marketing messages, Marissa shares best practices and the results of a consumer survey that details people's perception of emojis in personal communications.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari speak with Greg Gilderman, Senior Executive Producer of Digital Video at The Weather Channel. Greg shares with listeners new opportunities enabled by mobile video , challenges he has had to cope with and conquer in order to deliver compelling video content and advice for content creators seeking to create compelling content for their audience.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce killer video content to engage their audiences and build their brand.ators seeking to create compelling content for their audience.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss Avakin Life, an app that allows users to meet and mingle in a 3-D virtual world with Halli Bjornsson CEO and founder of Lockwood Publishing. Lockwood Publishing is a leading cross platform developer producing entertainment software for the mobile and tablet market. The company was founded in 2009 by Halli Bjornsson and Joel Kemp to focus on content production for the Sony PlayStation Home virtual environment on PlayStation3. The company is now fully focused on the Free to Play business model on the mobile and tablet platforms with Avakin Life.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a full 50% of its quarterly increase in profits with the team. This, and a talent for identifying lucrative app niches and audiences has allowed Lockwood to carve out a spot in the top 300 grossing apps in the U.S. app store.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analytics. Web or mobile apps? Ray tells us it's a choice that depends on your industry vertical and goals, and backs it up with some hard data from Adobe's recent Mobile Consumer Report. Finally, Ray offers valuable tips for brands creating new mobile experiences or looking to revamp existing ones.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and shares an essential checklist you can follow when you search for talent to support your campaigns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile game maker Amir Rajan (Noble Circle, A Dark Room) speaks to Peggy Anne Salz and Shahab Zargari about his successes with top-selling mobile apps. A Dark Room went on to be critically and commercially successful with 2.26 million downloads in under two years. It stayed at the top premium app spot for 18 days straight in the US. Without Apple's cut that means that it made $697,270 or $191,810 net for Amir in two years. Its prequel, The Ensign, has been downloaded 132,780 times in a little more than a year and made $29,765 for Amir. Finally, Amir's latest and experimental game A Noble Circle was downloaded 23,118 times in seven months and netted $3,064 for Amir.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

My station descriptionSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A/B Testing Value and Benefits as Peggy Anne Salz and Shahab Zargari speak with Sarah Woodward, Director of Business Development at  stable/kernel and Jeremy Tregunna, senior iOS developer at stable/kernel. stable/kernel specializes in end-to-end development services to craft and design that software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Paul Berney Co-Founder of mCordis a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul served as Chief Marketing Officer & Managing Director of the Mobile Marketing Association in EMEA . He has over 27 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Bruce Jackson -- the Chief Technology Officer of Myriad Group and the brains behind Versy, a new kind of interest-based social networking platform. We discuss where and how can marketers and events organizers get involved, and use the platform to address their audience in an environment where they can contribute to the natural flow of "conversation," not crash the party. We also explore Versy's key learnings and observations about Millennials, and learn Bruce's top tips for engaging with "Tribes" in a meaningful way.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bruce Jackson is the Chief Technology Officer of Myriad Group, the brains behind Versy.  Bruce has a track record of developing innovative products and services in the telecom, web and connected home markets. Before joining Myriad, Bruce was VP, Engineering of INQ Mobile where he designed and launched Material, the first news aggregation service that figures out people’s interests from their social network connections.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salzis is joined by Phil Gladkov, Pixonic CEO. Pixonic is a studio based in Russia and the force behind the massively popular multiplayer mobile game app Walking War Robots. And I means massive because the app just this month broke into the top 150 grossing games in the iTunes app store in the U.S. And that’s pretty impressive if you consider the app rocketed from the 200 top grossing apps into its current top-notch spot in less than two weeks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On the heels of her latest contribution to Forbes, where she writes about mobile and apps, our host Peggy Anne Salz welcomes Philipp Gladkov -- the 30-year old CEO of Pixonic, a Moscow-based studio best known for the massively popular multiplayer mobile game app Walking War Robots. Phil discusses the motivation to develop the game and the strategy he followed to reach a string of significant milestones. In April 2016, the app  broke into the U.S. Top 200 grossing charts. Two weeks later, it climbed to 102 in the charts. We also discuss how has tapping into a new on-demand funding model from Pollen VC has allowed the company rapid access to earned revenues, paving the way for Pixonic to continually reinvest revenues into user acquisition and re-engagement to consistently improve its growth trajectory.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Navigating a Mobile Engagement Crisis as we learn what app and brand marketers can do to prepare and hopefully miss this when it hits as Peggy Anne Salz and Shahab Zargari talk with Josh Todd, chief marketing officer for Localytics.Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how)  push notifications -- which have been shown to increase app engagement by 88%  -- should be top of mind with marketers and brands.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Adobe Experience Manager  and the challenges of mobile: Improving the Customer Experience as Peggy Anne Salz and Shahab Zargari speak with Bridget Roman, senior marketing manager at Adobe.We also learn the broad benefits of being mobile-first and what your customers are doing and achieving out there in the real world.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A new episodeSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aron Ezra, Chief Executive Officer of OfferCraft, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how brands and marketers can influence and incentivize their customers to like and use offers more. Most incentives fail, which is why  OfferCraft has developed an extraordinary new incentive platform that creates more business and higher customer satisfaction. At a higher level, OfferCraft can generate repeat visits, prompt additional spending and unlock key insights through customer analytics.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Aron Ezra, Chief Executive Officer of OfferCraft. Most incentives fail, OfferCraft is an extraordinary new incentive platform that creates more business and higher customer satisfaction. OfferCraft begins generating repeat visits, prompting additional spending, and unlocking key insights about your organization. They help you spend less to earn more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zagari welcome Rachel Presser owner of Sonic Toad Consulting and Media, who is here today to discuss App Marketing and Business Development. Read her latest ebook, The Definitive Guide to Taxes for Indie Game Developers, to learn more on how app developers could be misundertsanding the credits and benefits they are entitled to.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking SEO, Mobile  and Web Presence Marketing with Geoffrey Radcliffe, CEO, Digital Marketing Expert, SEO Guru, Social Media Manager for ‎Post Launch.  Geoffrey Radcliffe has more than 20 years experience in online marketing, web branding, SEO, SEM and software development experience. Working with hundreds of companies to expand their presence from concept to exit and everywhere in between.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Innu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi. inMobi is billed as the largest independent mobile ad network on the planet. There Innu is responsible for managing the global revenue delivery team – and she  is also directly responsible for establishing, growing and managing […]Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari andPeggy Anne Salz are joined byInnu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi.inMobi isbilled as the largest independent mobile ad network on the planet.There Innu is responsible for managing the global revenue delivery team - and she is also directly responsible for establishing, growing and managing end-to-end relationships for InMobis largest strategic clients -- a client base that includes major names in all the app categories - Gaming, Music Entertainment, Retail, Travel and Social.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Abinash Tripathy, co-founder and CEO of Helpshift. Helpshift is a customer support platform for engaging, supporting and expanding your mobile user base by enabling mobile apps to improve customer experience, drive higher ratings, reduce churn and increase retention. Smart brands and businesses that have […]Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Pressure is building on brands and businesses to deliver the same level of customer service in-app as consumers have come to expect on the premises of a store or business. Our hosts discuss the issues and the answers with Abinash Tripathy, co-founder and CEO of Helpshift, a leading customer support platform for engaging, supporting and expanding your mobile user base by enabling mobile apps to improve customer experience, drive higher ratings, reduce churn and increase retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Marketing: From Wearables to QR Codes as Shahab Zargari speaks with Wayne Alexander, theOwner Gentleman of atmoMedia andCOO at The HUNT Las Vegas.Wayne spentover 10 years in the Food Beverage/Hospitality world. By managing such operations as the Grand Lux Cafe inside The Venetian Resort Casino, the beverage floor at New York-New York and Rok Vegas all while VP'ing over at Finesse Enterprises (his first partnership in Digital Content Management), and the self-service gourmet dining room at The Wynn Las Vegas.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presense Peggy Anne Salz and Shahab Zargari are joined by Steve P. Young is an app marketing wizard, ASO expert and founder of appmasters. Peggy and Shahab are covering the basics of ASO and look forward to sharing some tricks.  ASO isn’t just about picking kick-ass keywords to get your app discovered – […]Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presense Peggy Anne Salz and Shahab Zargari are joined by Steve P. Young is an app marketing wizard, ASO expert and founder of appmasters. Peggy and Shahab are covering the basics of ASO and look forward to sharing some tricks.  ASO isn’t just about picking kick-ass keywords to get your app discovered – […]Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve P. Young — renowned app marketing Wizard, ASO expert and founder of Appmasters — tells us why a winning approach to App Store Optimization (ASO) requires developers and companies to optimize the entire app marketing funnel, not just keywords.He shares his pick of tips in an ASO Crash Course focused on ways you can  optimize the key components (icon, description, visuals) to ensure your is discovered and downloaded.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

David Skerrett is Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K. - and he also is perhaps best known for clients including Nike that are on the bleeding-edge when it comes to making mobile an amazing and immersive experience as well as effective marketing.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

David Skerrett, Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K., shares how his agency helped clients including Nike rethink mobile and wearables to deliver consumers amazing and immersive experiences, as well as effective marketing.Together with hosts Peggy Anne Salz and Shahab Zargari, David also recounts the new tech and surprises he experienced first-hand at Mobile World Congress, the mobile trade show in Barcelona that drew a record 96,000 attendees.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The more consumers can do with devices, the more they depend on their devices to do even more. A recent Deloitte survey on mobile consumer trends highlights just how “obsessed” people have become with their devices. In the U.S. alone a whopping 90% of respondents check their phone in the first hour of being awake. The post Jeff Hasen Founder of Gotta Mobilize appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Beth Ziesenis from yournerdybestfriend.com. Yournerdybestfriend.com is a must-read website and blog where Beth educates us all about the best apps, widgets and gadgets out there. Beth speaks to 60-plus groups a year all over the US about the best free and bargain apps and online resources that will help you Release YOUR Inner Nerd to become more organized, efficient and awesome at work and home.  Her books, including Release Your Inner Nerd, the latest title, are available on Amazon.com.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss why App Store Optimization (ASO) — which used to be about the steps you needed to take to make sure people discovered your app through app store — is sure to be this year's hot topic. They are joined by guests Dave Bell and Ahn Nguyen, founders of Gummicube, a leading company providing Big Data Analytics and ASO, who talk about why keywords for your app must be relevant and real, and share how you can turn ASO into a powerful sales tool.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn how to Make 2016 The Year You Release an App With Impact. Oliver Kern, chief mobilizer at mobilize, a marketing agency for mobile games, speaks with Peggy Anne Salz and Shahab Zargari about making  important decisions around the features and improvements you need to make in order to ensure your mobile app can take on the competition.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari are joined by Charlyn Keating, indie app developer and author of the Appreneur playbook.  Charlyn is an independent mobile developer, host of The Appreneur Summit, an online conference seen in 78 countries and featuring interviews with 30+ of the world’s leading app marketing experts, and author of The Appreneur Playbook, a book available on Amazon.com that consolidated all of the wisdom from the summit into one handbook.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Leon Wilde CEO and Marketer of Text Safe Teens, which owns several patented processes that we utilize to offer parents the ability to control or monitor their children's.  They chat about his app for safe driving, which includes a "DriveSafeMode" to prevent texting and driving, as well as some of the other products his company provides.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari explore best practices with Leon Wilde, CEO of TextSafe, and the company’s head of marketing Greg Ekborg — the brains and marketing prowess behind their DriveSafe Mode mobile app. The company was named the winner at Get Started Las Vegas. The post Text Safe Teens Cracks The Code To Make An Amazing, Useful App appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari catch up with Alex Taub to discuss SocialRank, the startup he co-founded to help brands and markets (and everyone) better segment their communities on Twitter and Instagram to identify their most valuable and engaged followers. Alex talks about the opportunities forbrands to better understand, connect and track interactions with their best followers and discusses his personal mission to make SocialRank the go-to tool for brands who want to understand, manage, engage, reward, and track the people who follow them across social networks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue.  They discuss how Norman came up with the idea of Tapglue, and  how Tapglue can help to drive retention.  Norman also gives a little look into what his roadmap looks like, and how fast an app integrate and what can the result look like.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue, a Berlin-based startup that has developed an easy way for developers and companies to drive retention and boost loyalty by making their mobile apps more social and sticky. The post How App Companies Can Create ‘Stickiness’ By Becoming A Social Network appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari welcome Chris Rauschnot — celebrated social media celebrity and renowned Technology, Travel, Food, Automotive and Events blogger— for a crash course covering what marketers can and should do in the next 24 hours in order to increase their Twitter followers and engage more effectively with consumers.The post Social Media Crash Course To Grow Your Followers And Raise Your Profile appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari why it's getting harder for marketers to reach and connect with their communities on social networks like Facebook and why smart brands are harnessing alternative approaches and platforms like GRABR to create their own brand fan communities. Tony Pearce, CEO of GRABR, tells us about his new customer insight and interaction platform, which allows brands to connect directly with consumers in social communities and drive deeper engagement around the content brand fans post and discuss there. To close the loop, GRABR provides marketers valuable insights into the preferences and ultimately purchase intent of brand fans who openly and willingly volunteer this information to the community.Tony also shares his top tips for brands (and their agencies) looking for new ways to create and cultivate their own communities, rather than merely be a 'tenant' on Facebook property.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are Joined by Fergal Walker, co-founder and CEO of QUIKKLY, to talk about how brands and publishers can get more out of print media.  Peggy and Shahab ask Fergal about cloud-based alternatives to QR codes, action tags, and offline market growth.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss how marketers and publishers can bridge the gap between the printed page and the digital realms with the help of  Quikkly, a company pioneering what it calls “real world buttons for instant digital actions.” Fergal Walker, co-founder and CEO of Quikkly, deep dives into his company’s innovation and improvement on the concept of the QR code, and how marketers can use it to deliver effective campaigns from printed material, thus triggering new levels of customer engagement such as driving people to download an app, ‘like’ a brand in Facebook or watch a video on their mobile device.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing results and how you can recruit and keep the talent.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing results and how you can recruit and keep the talent.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab talk about the opportunity for beacon technology — particularly for retailers in indoor malls — with James Meckley, CMO of Mobiquity Networks, an ad technology company based in Garden City, Long Island. The company is currently deployed across 100 malls in the U.S. and will be expanding to over 240. The post iBeacons and Mobi-Beacons: Getting The Most Out Of The Retail Opportunity appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk about the many ways deep linking can help marketers and app companies ensure consumers access content hidden in their apps even if users don't have the app with Mada Seghete, founder of Branch, a company providing free deep linking technology to mobile app developers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome Moshe Vaknin, founder and CEO of youAPPi, a company that increases user engagement and generates new revenue for publishers by automatically matching quality apps to content, based on users’ real-time behavior. How also tells how developers and publishers can get involved — and start reaping the benefits. The post YouAPPi: Recommending Apps Users Appreciate and Download appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps.  Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk about the strategies you can follow to create and automate data-driven, targeted and highly personalized marketing campaigns with Marissa Aydlett, VP Marketing at Appboy, a company pioneering a creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey and delivered […] The post Building Better Relationships Based On Data-Driven Decisions appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shahab Zargari and Peggy Anne Salz chat about engagement and how important it is to engage in every step of the journey.  Peggy and Shahab talk with Adam Marchick, CEO of Kahuna, about several aspects about what Kahuna is all about.  Adam also gives tips on how to succeed in the new mobile era.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss how automation that delivers push to each individual at the right time and with the right content can be crucial for publishers and developers with Adam Marchick, CEO of Kahuna, a company that calls itself a ‘mobile engagement engine’ helping marketers test and automate their push notifications. The post How Combining Push Notifications With Automation Drives Engagement appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk with Mark Brill, brand consultant and lecturer in Future Media, about the Internet of Things (IoT) and how brands can embrace the opportunities it offers to market and make what people really want and appreciate, as opposed to useless ‘stuff’. The post The Internet of Useless Things appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari discuss current trends in apps and mobile marketing with Peter Luttrell, CEO of FieldTest andMark Netter, Head of Business Development of FieldTest.  Together Peter and Mark have built a new technology that will help brands create the perfect audience/fan experience.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss why content marketing is a great way, and perhaps the only way, to engage your customers with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Peter and Mark, who have teamed up to build a new technology that arms content marketing. The post FieldTest: How To Scale Your Content Marketing appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing the emergence of new mobile moments around our leisure time and how there are opportunities for brands to take advantage, Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY.  David spearheads marketing operations, directs the agency's communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson and Johnson. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of downtime. The post MRY Tells Why Consumer Downtime Is the Next Big Opportunity For Brands appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma, the Director of Mobile Commerce, Travel and Gaming for inMobi, to discuss What Questions to Ask Your Ad Networks as part of our monthly Apponomics and Apps episode.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related to apps. The post App Advertising: Avoid Disaster By Asking The Right Questions appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking about The Comeback of SMS and Engagement Marketing  as Caroline Dreier, who handles ‎SMS Messaging Marketing and Sales at Mitto AG speaks with Peggy Anne Salz and Shahab Zargari about the Value ad that SMS messaging has that can really enhance all mobile platformsSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track globally. The post Why SMS Powers Amazing Engagement Marketing appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Viewability continues to be a hot topic in the advertising industry - in part because the industry is having trouble defining it and verifying it. Peggy Anne Salz and Shahab Zargari discuss mobile visibility with the Director of Marketing @ The Mobile Majority Matthew Russo.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem.The post How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari speak with Dave Verwer, the founder of Curated. Dave discusses how Curated is able to "grow your audience by collecting and sharing truly engaging content.". He also talks about the value of content marketing for marketers, what KPIs does having a curated feed of relevant news impact in the first place and more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? The post Engage Your Audience With Engaging (And Curated) Content appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Adam Lavine, founder and CEO of  Funmobility, joins Peggy Anne Salz and Shahab Zargari  to discuss the top 3 tips to make sure you can aim and reach similar goals with your own branding campaigns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine. The post How You Can Deliver Mobile Marketing Campaigns That Set The Bar appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steady sales of wearables in the wristwear and footwear categories, along with the emergence of wearables in the eyewear and bodywear categories just can’t be ignored. In fact , analysts at Juniper Research forecast this global market to hit revenues of a whopping $309 billion by 2020, driven by major players including Samsung, Sony, Adidas and Nike, just to name a few.So - where are the opportunities for players across the ecosystem, and what will you need to get with the wave here? Peggy Anne Salz and Shahab Zargari welcome Redg Snodgrass, CEO and founder of Wearable World. We learn how Redg just doesn’t run one company - he has created an entire network of web of interconnected companies and ventures, ranging from events and news to Wearable World Labs, the only accelerator/incubator blend solely focused on wearable technologies and the Internet of ThingsSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearable. The post Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

An emerging long tail of smaller and niche app developers is becoming more apparent in the mobile app space. Peggy Anne Salz and Shahab Zargari welcome Martin Macmillan -- the founder of Pollen VC  to tell us more about this new trend and how indie app developers everywhere can benefit.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow to get more users for your app.We also delve into developments within Pollen VC, a company positioning itself in the center of the app ecosystem to help app developers in the U.S. and U.K.(with more countries on the roadmap) accelerate the growth of their business by giving them faster access to their earned revenue. By taking a feed directly from the central billing system of an app store, Pollen VC accesses the app sales information and data that allows it to advance developers 95% of the total revenue they have earned in app sales and in-app purchases every seven days. App developers can also choose to reinvest 100% of their daily revenues directly into paid advertising campaigns to reach and acquire new users.Be sure to read up on the new research form Pollen VC and Priori Data to find out more about the rise in the number of app developers making serious money with their apps. (Results have been widely reported across blogs including Gamesbeat.) Meantime, here is a quick summary of the surprising top line numbers:Among the initial findings:The number of publishers making between $1,000 and $5,000 monthly has increased 12 percent to reach 6,300 publishers in April 2015, up from 5,600 in September 2014.The number of publishers earning $5,000 to $10,000 per month has increased 5 percent to reach 2,100, up from 2,000.The number of publishers earning between $10,000 and $50,000 per month has increased 6 percent to reach 3,300, up from 3,100.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing Zappos Social Vision: Creating Positive Memories as Zappos Social Media Lead: Aziz Bawany joins Peggy Anne Salz and Shahab Zargari. Aziz explains How should brands do this and how do they do it at Zappos?Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social media. The post Learning From Zappos To Craft Effective Brand Stories With Attitude appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing Rewards and Brands and the ways how brands and marketers can deliver surprise gifts to encourage customer loyalty and brand love as Peggy Anne Salz and Shahab Zargari speak with Founder and CEO Nick Hatter of giftgaming.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the game. The post Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Martin Waxman of Martin Waxman Communications talks to Peggy Anne Salz and Shahab Zargari about how to publish, produce and share dazzling stories in and for the mobile space.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a ‘newsroom’ to publish, produce and share dazzling brand stories. The post Why Marketers Need To Think More Like Newsrooms appeared first on Mobile PresenceSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode Peggy Anne Salz of Mobilegroove and Shahab Zagari of Skywire talk with Patrick Kane from Priori Data about how to move forward in the App Business.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick Kane. The post Priori Data: Turning App Data Into Powerful Business Intel appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On Today's Mobile Presence hosts Shahab Zagari of Skywire and Peggy Anne Salz of Mobile Groove talk to Tom Elgar of Passle about his history in creating the photos that go on today's modern credit cards and having the right people to write your blog.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of Passle. The post Cool New Tools To Turn Busy Marketers Into Thought Leaders appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Its once againour monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, as Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma Head of Business Development, Americas for InMobi.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The mobile ecosystem can be daunting, there are a lot of players and connections to understand, you need someone to help you navigate that. Caroline Lewko, Founder and CEO from WIP Factory, talks to Peggy Anne Salz and Shahab Zargari about open innovation, the issues and opportunities around wearables and more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz and Shahab Zagari. The post Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Starting off working with Evernote CEO in Boston, and then making her way to Silicon Valley, Heather Wilde has been a part of some of the most important start up revolutions of the past two decades. She discusses why it was important for her to move to Downtown Las Vegas from Silicon Valley as well as an insightful conversation about where app development is now and what Wilde believes is the future of mobile.Heather has has programmed microcontrollers for the Navy, worked on NASA projects, been a Flight Attendant, designed and managed online games for some major licenses, run HR departments for small business and 5000+ employee companies, and managed the support system at Evernote since it was just a Windows app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari. The post ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time! The post ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whether youre organizing a networking event with hundreds of industry professionals or extending your brand marketing to a music festival with thousands of fans, a smart and creative approach to social media marketing can help you deepen engagement with your audience before and after your event. From his headquarters in Las Vegas, where amazing events are the norm, social media event marketing expert Demont Daniel draws from client projects he has executed with his company Finesse Media to show how you can leverage the benefits of social media to get greater returns for your brand.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn why in order to cross promote other apps in your app you must master App Store Optimization as Peggy Anne Salz and Shahab Zargari speak with with Laurie Galazzo at AppTweak, a Belgian startup that focuses on App Store Optimization. Learn  what YOU can do to boost visibility and increase search rankings for your app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice to help small and indie developers.Laurie tells us about her company and provides practical advice you can follow to boost visibility of your app in the app stores. A special highlight: we discuss the ASO tool at the AppTweak website that allows app owners to create a AppTweak App Marketing Report.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and insight into the entire customer journey across all channels online, offline and in-app. Josh Todd CMO of Localytics, an analytics and marketing platform for mobile and web apps talks about the place of apps in smart marketing and why positive results demand powerful analytics.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Delivering your customers a great experience on mobile doesnt necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning designer and marketer Craig Williams of Craig Williams Design to discuss concrete steps you can take to optimize your mobile presence and cater to mobile-savvy customers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an app for your audience, not yourself.Jake also tells us about the ADA, a global membership organization supporting developers as creators, innovators and entrepreneurs, and DEVSBUILD.IT, which provides developers, app makers, app marketers and other professionals a central resource to find answers about building a business in the app ecosystem.On DEVSBUILD.IT, you can find:Thousands of insights, tips, reports, and analysis.Search tools to help you find events, service providers, and jobs.Template business documents,how-to tips and resources to get started in the app industry.Finally, check out the dates and cities for this years multinationalApp Strategy Workshop: Fundamentalsseries. These App Strategy Workshops, organized by the ADA, provide app developers, innovative startups and small app publishers the chance to learn about monetization, optimization, discoverability and tool integration from fellow startups and hands-on experts.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With mobile is growing faster than all other digital advertising formats in the U.S. and spending to top nearly 42 billion dollars in 2018 the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after speaker and President of the mobile consultancy Gotta Mobilize, who shares practical advice and actionable insights around a hot topics ranging from contextual relevance and personal privacy, to marketing automation and where marketers have to apply a more 'personal' touch.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs to help shoppers find products and access relevant offers at the aisle level explains how indoor location technology is making mobile shopping more convenient, exciting and valuable for retailers, brands and consumers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important 'mobile moment' of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions, to the show to share how marketers can leverage mobile to increase loyalty and drive action through seamless communications delivered across layers of mobile channels including SMS, push notifications and email.In this discussion, Rob shares three key takeaways to help companies better understand what mobile engagement really is and how they can get started implementing a strategy to reach the right customer, at the right time, in the right way to drive the actions those companies want their customers to take.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategyPeggy Anne Salz and Shahab Zargari welcomeLoren Hillberg, president and general manager of Thinknear - a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you wait until launch to market your mobile app, you’re making a huge and costly mistake. We welcome Aaron Watkins, President of app marketing agency Appency, who shares the tips and tricks that can help app developers, even those on a tight budget, achieve results. Appency, which was established in 2009. The post Tips and Tricks to Optimize and Monetize Mobile Apps appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

DiscussingTop CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More withBryan Rasch, the Chief Digital Officer at GMR. Bryan talks with Peggy Anne Salz and Shahab Zargari aboutall the amazing innovation that came about duringCES.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. The post App and Customer Engagement with Steve Gershik appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussion of Mobile in 2015 – How to Tell the Brand Story and Keep Customers as Peggy Anne Salz and Shahab Zargari talk with Paul Berney, Managing Partner EMEA and Co-Founder of mCordis with over 10 years of experience in mobile marketing.. The post Mobile in 2015 – How to Tell the Brand Story and Keep Customers appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his dos and donts (specifically one do and two donts) to get avoid over-spending or under-achieving.InMobis Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

onathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and donts. The post iBeacons, In-Door Mobile Marketing, Native Ads and App Monetization appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mahak Sharma, Head of Business Development, Americas for inMobi is back for our Apponomics and Apps segment to disucs tools for Mobile Tracking and Measurement, plus Mahak discusses the interest in tracking device across multiple platforms and is there an interest by compnies to act on it.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In our monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, Mahak Sharma — Head of Business Development, Americas for InMobi — is back to discuss tools you can use for mobile tracking and measurement. The post What You Need To Know About Mobile Tracking and App Measurement Tools appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab discuss developing and executing ROI-based digital marketing campaigns and the results brands can achieve with Lani Dorlack, Retail Digital Sales Manager at Las Vegas Review-Journal. The post Developing And Executing ROI-Based Digital Marketing Campaigns appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Think building your own app is hard? Then think again. Peggy and Shahab talk with Norman Ortiz, the founder and CEO of iGenApps, about how YOU can build your own mobile app on a mobile phone. The next generation of do-it-yourself mobile app development for android and iOS has arrived thanks to iGenApps, a cloud-based […] The post iGenApps: The Next Generation of Do It Yourself Mobile App Development appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Understanding Mobile APM or Application Performance Management: Why its So Critical and Complicated as Peggy and Shahab welcome Maneesh Joshi, theSenior Director, Product Marketing and Strategy at AppDynamics. We also learn the why mobile behavioral analytics is key when talking about an app business, not just an app.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s the last show of the month and time again to deep dive into everything you need to know to market and monetize your app with success as outlined in Apponomics: The Insider’s Guide To A Billion Dollar App Business, the popular free-to-download book Peggy wrote in partnership with InMobi. We welcome back Mahak Sharma. The post Metrics You Can Trust To Market Your App With Success appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab speak with Ted Nash, CEO and Co-founder of Tapdaq, a new startup shaking up the industry with a new community-driven approach to how app developers and publishers can get the most out of cross-promotion to grow their app audience. Ted also tells us about his plan for the company since raising $1.4m. The post Community-Driven App Advertising With Tapdaq’s Ted Nash appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking App Marketing and Monetization as Peggy and Shahab speak with Jeremy Sacco, the Manager ofContent and Communications at Fiksu. Jeremy shares with us some  top tips and techniques to prep for the holidaysSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

With all the activity and excitement as new users — with the new devices they got as gifts for the holidays — explore the wealth of apps at their fingertips, it comes as no surprise that holidays are a boom time for both user acquisition campaigns and click-through rates on mobile ads. The post How To Market Your App And Win Big For The Holidays appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We dedicate this show to the basics of Web RTC (or Web Real-Time Communication) —and explain why (and how) brands and marketers should start paying attention. it’s a technology that allows you to re-define customer experience. DP Venkatesh, ‘Mobile Warrior’ and CEO of mPortal takes us on the journey, The post Web RTC: A Primer For Marketers With DP Venkatesh appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Chris Jones, co-founder of CodeNGo, warns app developers they could be leaving money on the table by not submitting their apps to alternative app stores. He also provides app developers practical advice about the small tweaks they can make to their apps (translation and localization of app content and advertising) to win big. The post Getting More Exposure For Your Mobile Apps With CodeNGo appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome Bestselling Hi Tech Author and Consultant (and voted by Forbes as the Most Influential Mobile Expert to Share Future of Mobiles Vision) Tomi Ahonen. Tomi re-examines the abilities of the mobile phone and the new opportunities for marketers, and how it is time to start thinking differently about mobile - there is a renaissance underway. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome bestselling mobile author and authority Tomi Ahonen to share his insights on mobile and why marketers need a different mindset in order to capture the massive opportunities. Tomi — whose blog Communities Dominate Brands has been voted the most influential destination on the Web by Forbes. The post Tomi Ahonen Tells Why it’s Time For A Mobile Marketing Re-Think appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius, offers mobile marketers advice on how they need to approach Big Data to ensure they get the bite size chunks they need to connect with their customers in ways that will drive positive results for their business. The post Best Practices for Big Data with Todd Crawford appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that are transforming advertising, and brands will need to move with the market.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Fueling Mobile App Developer Growth With Martin Macmillan, the CEO of Pollen, a FinTech company based in London and San Francisco. We learn how Pollen is pioneering a new class of capital – Velocity Capital – to help developers accelerate the growth of their business by expediting access to their app store receipts giving them faster access to revenue.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome Martin Macmillan, the CEO of PollenVC, a startup FinTech company based in London and San Francisco pioneering a new class of capital – Velocity Capital – to help developers accelerate the growth of their business by expediting access to their app store receipts. The post How PollenVC Fuels Mobile App Developer Growth appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobiquitys Mobi-Beacon network provides a unique, opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually relevant personalized offers, information and real-time experiences. Peggy and Shhab gets some expert advice about how to get the most out of the ibeacon opportunity with James Meckley, the CMO of Mobiquity Networks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome Mahak Sharma, Head of Business Development, Americas for InMobi, back to walk through key takeaways presented in Apponomics: The Insider’s Guide To A Billion Dollar App Business, the popular free-to-download book Peggy wrote in partnership with InMobi. This time the focus is Playable Ads and the many new interactive ad formats. The post Playable Ads And New Interactive Ad Formats Helping App Developers Make Money With Their Apps appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking Premier Native Advertising with youAPPi Founder and CEO Moshe Vaknin. Moshe answers questions such as: How does the user get exposed to an app developers app - is it a link on an e-magazine or what? Can anyone put up a widget on their site? and how does he make money with his current business model.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab speak with social media marketing authority Ken Herron to learn what makes visual content so important and powerful. How can marketers create great content that coverts? Ken shares THE blueprint all marketers can — and should follow — to create great content that will convert. The post The Power Of Visual Content; Creating Great Content That Will Convert appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile For Small Business and The Evolution of YP as we learn what does it mean to be mobile and what has changed to make small biz in mobile as Peggy and Shahab welcome Tina Stock, the ‎Executive Director of Marketing at YP.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tina Stock, Executive Director of Marketing at YP, North America’s leading local search, media and advertising company, talks about how mobile impacts search behavior, customer engagement and the small business bottom line. Your customers are looking for you on mobile — learn about the short-cuts you can take advantage of NOW to become truly mobile-ready. The post YP: Mobile Matters For Small Business appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Emotional reasons for buying a product or downloading an app or interacting with it, understanding as why people are using the app and the Dos and donts preparing for designing your app so that objectives are relevant of reachable in the first place. This and more are addressed by our guest Talia Wolf - CEO and founder of Conversioner.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Why people use, or avoid your product, is often an emotional decision. Talia Wolf, CEO of Conversioner, talks us through the science behind these triggers and how marketers can harness this to influence how users interact with their app or mobile presence. From improving and building better landing pages to rethinking the product funnel. The post Emotional Targeting: Understanding The Triggers That Activate Users appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile App Strategies from Unbundled Services to Vertical and Value Propositions as Peggy and Shahab talk with Sanjay Patel, the CEO of Perpetuating, a digital solution provider specialized in mobile apps.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John Huehn, CEO of In The Chat, a social media and SMS sales and service platform provider, explains how to make SMS messaging more of a two-way model. Listen and learn how to open up new channels (and dialogs) to improve customer service, boost interaction and encourage lasting loyalty. The post Conversation In Marketing: Messaging Goes Both Ways appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile App Strategies for Crosslinking, Increasing Engagment plus more strategies for Design and Development with Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. , talks about the opportunities in cross-linking to boost app discovery and maintain the user experience across your apps. We learn why onboarding users and unbundling services can help you acquire users and encourage regular use.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ed Chater, the Media Operations Director at Somo Ltd, the UKs largest independent mobile marketing agency, fills us in the sale Summly, the startup app from Yahoo, their followup funding, and their in-app consumer engagement solution, Lithient.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ed Chater, Media Operations Director at Somo Ltd, talks about the shift to multi-channel mobile marketing and what marketers can do to maintain the customer experience across the plethora of connected devices. Ed also walks us through Lithiant, a new offer designed to connect the many disparate channels that make up the customer journey to give marketers a holistic view into the metrics that indicate high performance and high returns.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy welcomes Mahak Sharma, InMobi Business Developer Lead, Mobile Gaming, who provides advice to app developers across three broad app categories: Games, Social and Utilities. Mahak contributed to the latest book from Peggy entitled Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money. The post Making Money With Mobile Gaming, Social And Utilities Apps appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the context. The post Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobileSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Len Shneyder, Marketing Manager at OtherLevels, a company enabling publishers and marketers to engage, retain and monetize their mobile audiences through mobile messaging analytics, reveals how media and marketing are using push notifications to reach users. Len also outlines the important differences to-device and on-device messaging and provides guidelines around segmentation, targeting and retargeting. The post The Role Of Push Notifications And Location In Effective Marketing With OtherLevels appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab speak with Ben Adams, founder of Function 22, a consultancy advising top retailer brand, B&Q in the U.K., how to design a customer journey in-store that spans multiple customer touch points. We also discuss why equipping clerks on the floor with tablets is table stakes when delivering customer service to mobile-savvy shoppers. The post Designing For The Customer Journey In-Store appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and two […] The post LTV Expert Eric Seufert: Tips To Make More Money With Your App appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking Apponomics and apps with the Author of Freemium Economics, Eric Seufert. Peggy and Shahab talk to this LTV guru talks about user acquisiton and his new book.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific customers. The post Badgeville: Use Gamification To Guide, Incentivize Customers appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We discuss wearables and other hot mobile tech topics with Alex Romanov, CEO of iSIGN Media Corp., a leader in multi-platform location based messaging solutions that utilize Bluetooth, WiFi and location-aware technologies to deliver permission-based consumer messaging. Alex also comments on how retailers can leverage these technologies to merge the digital and physical worlds. The post Wearables and Other Mobile Tech Trends with Alex Romanov appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What Marketers Need to Know About Born Mobile Apps as Senior Level Global Marketing Executive Ken Herron returns to continue his list of The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand! Related articles across the webMobile App Data, Creation Headaches and Realistic ExpectationsThe Seven Dwarfs of Social Media with Ken HerronMobile Ordering AppsSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social media authority and global marketing executive Ken Herron provides marketers a crash course in the latest mobile-only, messaging-based social networks. How should you connect with your customers on these anonymous social networks and what are the ‘rules for engagement’ on Snapchat, Whisper, Secret, YikYak? Listen in for practical advice. The post Ken Herron’s Guide To Mobile-Only Social Networks appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small businesses to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app. The post Twilio: How You Can Harness Apps For Business Communications appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social media guru Ken Herron is back to discuss the newest, mobile-only messaging-based social networks, and offers us The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand!Related articles across the webMobile Marketing and the Law Part 25 Mobile Marketing Mistakes; Why Managing Mobile App Performance MattersMobile Marketing Tactics Part 2InMobi: How Native Ads and Better Targeting Increase ConversionsGetting The Most Out of Mobile With Neil PatelHow to Make Money and Acquire Customers With Your Mobile AppMobile Ordering AppsSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shahab and Kim welcome Ron Gutierrez, who manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas. He shares key lessons and learnings around planning SMS campaigns and social media outreach and discusses mobile marketing best practices. The post Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.Related articles across the webMobile and Money: Using Smartphones to Manage Personal FinancesSmall Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs FaceEngage, Retain and Maximize Audiences with Mobile Messaging AnalyticsFTC Investigates Apple and Google Smartphone PrivacySMS Text Messaging; How to Use Messaging To Activate Users, Monetize EngagementHow to Make Money and Acquire Customers With Your Mobile AppEmail, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real PeopleSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hipcricket, a leader in mobile engagement and analytics, has powered an amazing 400K+ campaign across SMS/MMS, QR codes, mobile websites, advertising networks, social media and branded apps. Doug Stoval, Hipcricket Chief Operating Officer, draws from these campaigns to offer valuable advice, best practice and a few observations about the unexpected and increasing success of QR codes. The post Hipcricket: What Marketers Need Most To Win Big In Mobile appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Neil Patel, the co-founder of Crazy Egg, Hello Bar and KISSmetrics, shares his secrets on how you can get the most out of mobile, based on his experience assisting companies including Amazon, NBC, GM, HP and Viacom optimize mobile to grow their revenues. The Wall Street Journal calls him a top influencer on the web […] The post Getting The Most Out of Mobile With Neil Patel appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scaleare transforming advertising, and brands will need to move with the market.Related articles across the webMobile Advertising Your Customers Will LikeThe End Of The Smartphone? What Technology Will Replace Smartphones And Tablets?Welcome to 'Talking Mobile' the MMA UK BlogMust-Follow Rules To Promote and Monetize Your Mobile AppMobile Platforms for Developers and BrandsLoopMe Wants Less Noise In Mobile Ads, Gets $500K Seed Round Led By Ex-AdMob MD Russell Buckley For Its Inbox SolutionMMA Board Members Have High Hopes for Mobile Marketing This YearFuture of Mobile: From Smartphones to Apps to UsageMMA Board Members Have High Hopes for Mobile Marketing This YearMobile Couponing and Tracking Personalized OffersSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking Responsive Ads with the founder and CEO  of Responsive Ads, Matthew Snyder. Responsive Ads is a Responsive Web Design Advertising technology-focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brand Secrets From Industry Experts,  and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin Cahill.Related articles across the webA SXSW Interactive Recap From Rackspace SpecialistsTakeaways from SXSW: Key Learnings that Benefit Small Business OwnersHow to Make Money and Acquire Customers With Your Mobile AppSix Tips To Get The Most Out Of Text Marketing CampaignsReal Time Polling Platforms5 Mobile Marketing Mistakes; Why Managing Mobile App Performance MattersMobile Headlines from SXSW12Thoughts and Impressions of SXSW 2014Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab talk with Erin McCahill, VP of Brand and Creative at Vocus, a provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. We discuss branding rules — and what marketers must do (and avoid) to build a lasting brand. The post Encouraging Brand Love And Other Branding Rules From Vocus appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome InMobi VP and General Manager of Performance and Programmatic Advertising Mike Cohen to discuss how you can make money (and acquire high-quality users) with your mobile app. The post How to Make Money and Acquire Customers With Your Mobile App appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile marketing strategist, consultant and coach Greg Hickman discusses his company, Mobile Mixed, and his mobile marketing podcast, SMS Marketing. We also walk though his SMS Marketing Handbook, his latest book to guide marketers in managing campaigns to achieve amazing results. The post Mobile Mixed and the SMS Marketing Handbook appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim walks us through the Five Best Practices for Mobile Marketing, and explains why following these best practices can help you to maximize your mobile power. As she puts it: Ignore them and your marketing may as well be yesterday’s news — because that is how relevant you are going to be to your audience. The post The Five Best Practices for Mobile Marketing appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking about the Rules of Good Push for marketers with Brent Hieggelke, Chief Marketing Officer at Urban Airship. Brent discusses the advantages of push notifications, and warns marketers to follow the rules of Good Push to engage, not annoy, their customers. He also introduces the concept of Mobile Relationship Management. The post The Rules of Good Push for Marketers appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dos and Donts of Location Based Services as we hear from Asif Khan,  the president and founder of the Location Based Marketing Association.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Asif Khan , a veteran tech start-up, business-development and marketing entrepreneur who has established the Location Based Marketing Association, an international organization group dedicated to research and education in the space, shares the do’s and don’ts of location based services and marketing. The post Absolutely Essential Dos and Donts Of Location Based Services appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We learn about some big changes to Skywire with Russ Carlson, General Manager/Senior VP of Operations at SkyWire Inc., a premiere business and marketing technology firm that specializes in tools for the hospitality industry. The post Skywire Media Becomes Skywire Inc. appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tips and Tricks to Optimize and Monetize Mobile Apps as we hear from the President at Appency App Marketing, Aaron Watkins.  Appency was stablished in 2009 as the first app specific full service marketing agency by mobile industry veterans.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Do you need to create new content for the New Year? Cool-Hunter and social media guru Ken Herron provides actionable advice on how you can freshen up last year’s content with new visuals, new angles and new outreach. Why reinvent the wheel? Following Ken’s rules will equip you to get much more out of your mobile content. The post How to Get More Out Of Your Mobile Content appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Predictions and Key Mobile Trends in 2014 as Kim and Peggy speak with Andrew Budd, theglobal chair of theMobile Entertainment Forum(MEF) and theco-founder and executive chairman of mBlox.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketing is so critical?  Cynthia Price, head of  Sales and Marketing of MyEmma.com fills us in.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We talk about the tips, tricks, and hurdles of mobile app development with Matt Kranzler and Matt Runo from the Zappos Mobile Marketing Team. Their work has earned them recognition as one of the Editors Choice and Top Developer apps in the Google Play Store. The post Talking Mobile Development With The Zappos Mobile Marketing Team appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We discuss Successful Mobile Marketing Strategies with digital strategist, author, speaker, and consultant Rachel Pasqua, one of the authors of Mobile Marketing: an Hour a Day. We talk to Rachel about her book, key takeaways, quick tips, and insights to help us tackle the basics of mobile marketing one step at a time. The post Successful Mobile Marketing Strategies: Mobile Marketing An Hour A Day appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Three-Quarters of Black Friday Shoppers Are Going Mobile and Online; Get Ready for Google Wallet Card; Mobile Site Using m.domain? Verify It Separately With Google Webmaster Tools ; Best Buy Banking on SMS for Black Friday Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a  multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation.Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned  study entitled Mobile: The Great Connector, a new publication  researched, written and produced on behalf of the Mobile Marketing Association in the U.K.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation. The post Mobile Powers New Publishing Models appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy, Kim and Shahab speak with Tony Pearce, CEO and co-founder of gamesGRABR, a new platform that allows users to discover, collect and play the games they love. Tony also walks us through his mobile platform, which is the first ever to marry the power and usability of a contemporary ‘Pinterest-style’ UI with instant play. The post Mobilizing Gamers and Gaming Enthusiasts with gamesGRABR appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing 5 Mobile Marketing Fails To Avoid, where Mobile Moxie  founder Cindy Krum (an alumni host of Mobile Presence) is heavily quoted in the article.   Also the FAA has announced that Mobile Devices Now Can Be Used Throughout Flights.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It’s a review of top developments in mobile as our hosts review the news. eMarketer reports that in 2013, more than half of US adult Internet users are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping. The post Mobile Couponing Success; T-Mobile Giving Away Free Data? Mobile is redefining LinkedIn appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Second-Screening: Are Marketers Ready? In a world where people increasingly switch between screens, the role of mobile is also shifting. As a result, mobile is more than a way to deliver marketing; it's a way to enable experiences that connect people with other digital screens, or the real world around them — or both. The hosts welcome Pratick Thakrar, Managing Director of Inspired Mobile, a U.K. company offering a mobile marketing technology platform worldwide, who talks about the wider trend to second-screening and the world of opportunity for brands. Inspired is a platform that can give brands and marketers much needed visibility into their campaigns and — more importantly — deliver the detailed analytics that allow them to gauge the performance of each channel.We also examine the impact on marketers, who will obviously need solutions to execute and evaluate campaigns that span multiple channels, technologies, platforms and publishers. And we deep dive into some recent research to help you understand the shift underway in consumer behavior — and how to adapt to the change.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How People Interact With Mobile Apps with Jason Shah, Product Manager At Yammer And Founder At HeatData. Heatdata is an enterprise social platform tracks gestures for your mobile website and make better product decisions that drive higher engagement and more revenue. The post How People Interact With Mobile Apps appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Give your customers what they want? Only if marketers get that one step closer with solutions that allow them to start a conversation with consumers and glean valuable feedback every step of the way. We welcome Stephen Upstone, LoopMe Media founder and CEO. The post Mobile Advertising Your Customers Will Like appeared first on Mobile PresenceSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lead generation is one thing, but learning how to cultivate those leads is the quality that separates the marketing winners from the also-rans. Elizabeth Yin, CEO and a co-founder of email ad platform LaunchBit, provides marketers practical advice and a guide to how they can grow their customer base. The post Increasing Your Customer Base with Lead Generation appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What do you need to know before upgrading? What does Apple iPhone 5S mean for mobile marketing? Why does mobile marketing remain a largely untapped opportunity for marketers? These questions and more are discussed as we run through the biggest mobile headlines of the month. The post iOS 7 Arrives; What Does Apple iPhone5S Mean for Mobile Marketing? appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We discuss mobile couponing and tracking with Catherine Tabor, founder and CEO of Sparkfly. Sparkfly connects retailers, brand advertisers, publishers and consumers in a powerful way that allows advertisers to connect ads directly to in-store purchases of their products. We also learn about the company’s new program with L’Oreal at all the Walgreens/Duane Reade stores […] The post Mobile Couponing and Tracking Personalized Offers appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim, Peggy and Shahab welcome OtherLevels CEO Brendan O’Kane, who details how marketers can engage, retain and maximize the value of their audiences through mobile messaging analytics. Brendan also shares his top tips for retargeting and reveals some A/B testing techniques that can help you test message copy for qualities such as tone, urgency, length […] The post Engage, Retain and Maximize Audiences with Mobile Messaging Analytics appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim, Peggy and Shahab welcome Jessica Klein, director of ecommerce, at Carols Daughter, who tells how the retailer has partnered with FunMobility to turn its mobile app into a vehicle for delivering relevant and timely content that encourages customer engagement, interaction which is regularly rewarded with coupons and loyalty points. The post Making Mobile Apps For Better Customer Engagement and Interaction appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Responsive Web Design is the new mobile mantra, with 2013 being named THE Year of Responsive Web Design. Craig Williams of Craig Williams Design walks through the 3 rules of Responsive Web Design and reveals the benefits and limits you may have overlooked. While RWD is relatively new (and development can be expensive and time consuming). The post Responsive Design: 3 Rules You Need To Know appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile App Data, Creation Headaches and Realistic Expectations as we Kim and Shahab discuss Replicating the Garage Sale on your Smartphone with the Co-Founder and Developer at Rumgr, Dylan Bathurst.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Harnessing The 8 layers Of Location For Your Mobile Marketing Success Peggy and Shahab welcome Phil Hendrix — a GigaOm Research analyst and director of immr, a research firm squarely focused on mobile and location — to talk about the opportunities for brands that ‘get’ location right in their campaigns and wider mobile strategies. The post Harnessing The 8 Layers Of Location For Your Mobile Marketing Success appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim and Shahab discuss how you can benefit from replicating the garage sale experience for smartphone users with Dylan Bathurst, Co-Founder and Developer at Rumgr. By way of background, Rumgr is a location based marketplace where it’s as easy as taking a picture, and your item is for sale to everyone around you. The post Mobile App Data, Creation Headaches and Realistic Expectations appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Co-hosts Peggy and Shahab dive into the Top 5 Mobile Marketing Mistakes (via iMedia Connection) and discuss why mobile — whether you opt for a website or an app — must be a reflection of your brand. Less is more is not a cliché; it’s a business imperative. The post 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy returns from her speaking engagement the App Promotion Summit in London, a first-ever conference dedicated to how you can promote and monetize your mobile app, with insights about app engagement and a new guest. Mick Rigby, Founder and Managing Director of Yodel Mobile, a full-service strategic mobile agency headquartered in London, joins Kim and Shahab to discuss what developers, brands and anyone with a mobile app need to do to ensure their app discovery advertising isn't a flop.Mick brings practical insights and real-life examples to this lively conversation and reminds us that "the old marketing' rules still apply." You need to be clear , targeted, and have great creatives to achieve your campaign objectives and promote your app. And you need to be consciously aware that success in mobile where change takes place at breakneck speeds is fleeting. Test, learn, implement has to be your mindset. Mistakes will happen so fail fast and move on. Make your app useful and relevant and give the user the content and experience they want and make sure they come back!Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Six Tips To Get The Most Out Of Text Marketing Campaigns. With Mobile being a fiercely personal device with a limited screen that people mostly use on the move and in short bursts (find a business, change status in a social network, scan headlines, check prices) — requires marketers to craft messages that are short, clear-cut and relevant. To provide mobile marketers a blueprint they can follow to maximize the value of marketing initiatives Kim, Peggy and Shahab identify six best practices to follow.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kim and Shahab speak with Jimmy Jacobson and Porter Haney, the founders of Wedgies . Wedgies are simple surveys to share with friends anywhere you can copy and paste. We discuss how these real-time and media-rich social polls can help media and brands engage with their audiences. The post Real Time Polling Platforms appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peggy and Kim run through the KPCB Internet Trends 2013 report which details robust growth in the number of broadband and mobile users. We also learn about a huge opportunity for smartphone adoption and mobile ad spend.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile and Money: More people using smartphones to manage their personal finances as Kim, Peggy and Shahab comment on Mobile and Money, a new study conducted by the Interactive Advertising Bureau (IAB) in partnership with InMobi and Viggle, that shows a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America's largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with businesses) to the increasing importance of social media tools, Shahab, Peggy and Kim walk us through 50 key facts about small business. For example, did you know a whopping 77 percent of small businesses have acquired a customer through Facebook?They also discuss the future prospects for small business, and Shahab highlights the huge opportunity in educational content delivered via mobile (training and tips) as a new and novel way to attract and reward customers for interacting with your brand.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

FCC: Written Consent Required for SMS by October as the ruling classifies text messages with auto-dialed telemarketing robocalls, and requires prior express written consent from the recipient and that this consent can take the form of an email, website form, text message, telephone key press, or voice recording.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking Importance of Video News Within Online News Sites as technology continues to evolve – with the uprising of the smart device – so does the way we consume news. Kim, Peggy and Shahab share a survey into video news consumption and highlights the importance of video news within online news sites.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Presence is back with Kim Dushinski, who welcomes Peggy Anne Salz and Shahab Zargari to co-host the show. They kick off with a look at email, social and mobile budget priorities for marketers and discuss mobile app trends. The post Email, Social and Mobile: 2013 Budget Priorities for Marketers appeared first on Mobile Presence.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers' 2013 Budget Priorities.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Location Based Services discussion coming out of SXSWInteractive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars; Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy.Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and share ways to quantify the ROI.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets ... the new credit card?Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Impact on Black Friday and Cyber Monday Shopping as Mobile Boosts Cyber Monday, but for Facebook and Twitter...Not So Much and more as Joe joins returning co-host Kim Dushinski. They review effective and ineffective SMS campaigns plus we learn how Papa Johns Pizza is facing a 250 million dollar spam lawsuit.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe talk Mobile Site Development and the steps behind designing a website for the mobile platform with SkyWire Media Research and Development Director Erick Adam.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ways to Engage Your Guests into SMS Marketing as Nicole and Joe show us ways for enhancing customer loyalty and boosting business profitability.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Skywire Media Announces New Patent Licensing with Ameranth! Plus, SkyWire Media teams with Microsoft Windows InTune Cloud Managment. Company CEO Thomas Castleberry shares the news.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe discuss Different Mobile Marketing for Different Demographics, plus news on Dominos Pizza Hero App, DrawSomething and Mobile Wallets.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Flirting app Skout gets funding with VC firm Andreessen Horowitz for 22 million dollars, plus Instagram Android Release gets 10 million downloads in its first month in Google Play.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe discuss Integrated Mobile Technology and Solutions and how relevant they are to what you are working on.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe look into the purchase of Instagram by Facebook, plus they look at some mobile apps being used in the healthcare industry.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Ordering Apps are coming into the fray as custom-branded iPhone, iPad and Android mobile ordering applications available for download. Nicole and Joe feature some of these apps and how they have used them for business or leisure.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe discuss Future of Mobile: From Smartphones to Apps to Usage. They look at the current trends in mobile, including the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe discuss Mobile Headlines from SXSW12 that featured a lot of discussion around Location based social networking apps like Highlight, Sonar, Kismet, Intro and Banjo were all the buzz.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe talks about the FTC investigation against Apple and Google, headed by US Senator Charles Schumer Schumer asking the FTC to explicitly determine whether copying or distributing personal information from smartphones, without a users consent, constitutes an unfair or deceptive trade practice. He also discusses mobile coupons we are introduced to MobiMantis, a Mobile Marketing Text/SMS Tool for Small Business.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe discuss the release of the High Quality Sony PlayStation Vita Mobile Gaming Console, plus they welcome Freelance Web Consultant and Web Developer Chris Harrington.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicole and Joe talk about the latest rumbling on the impending iPad3 launch and how best practices for Mobile Devices in News Reporting with Yahoo Sports and News Contributor Rick Limpert.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

To have a better idea of what Mobile Trends are to come in 2012, we first need to take a look at what happened in 2011. Nicole and Joe look into how apps will prosper, new devices incorporating wireless technology, augumented reality, mobile wallets and more.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tips for Deploying a Successful Mobile Marketing Strategy, what company should you use? How many texts should you send out per month? How do you get more subscribers? What more can you do with my campaign? New hosts Nicole Hurley and Joe Walczak offer some helpful tips.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy discusses Mobile Statistical Reports with Sandy MartinMarketing Analyst for Borrell Associates, Inc, where she develops content for sales and research presentations and leads their social networking efforts.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Howard Ogden of augmentEDreality.co.uk discuss Augmented Reality Apps and how they can be used for marketing to help engage consumers with your brand or product.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy recaps her participation on the SES San Francisco panel on Getting Mobilized! Mobile Marketing Strategies with guest Mobile SEO and Project Management Specialist Michael Martin of MobileMartin.com.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On an all new episode of Mobile Presence, Cindy and Eric interview Martin Bowling, co-author of 'Professional iPhone Programming with MonoTouchand .NET/C#'. They discuss one of developers hottest topics, easy and efficient ways to develop iPhone applications, using tools you already know.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brian Hall is the CEO of Mark/Space, which develops and markets award-winning mobile and wireless synchronization software, including Fliq, SyncTogether, GoGadget and more. Brian discusses some of the companys work with as of late with Kin, Android and other smart phones.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile SEO and Project Management specialist Michael Martin joins Eric and Cindy to discuss Advances with Apple iPhone unveiling its G4 technology and the upgrades made to Google Android coming out of the Google I/O conference.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tom Limongello, Senior Director of Business Development for mobile advertising company Crisp Wireless, talks to Eric on location from Techcrunch Disrupt 2010. Tom discusses his personal highlights that he has taken out of the conference, plus the momentum in mobile advertising as a result of new devices like iPad and new smart phones.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jari Saolmaa, Business Development Lead Investigator and Manager for Nokia, discusses the opportunities and advantages in Enterprise Mobile Innovations that companies have and have not been acting on.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jack Hyman is an Expert in Educational Technology, Mobile Computing Expert, Usability Engineering, and Knowledge Management. He discusses Building Mobile Presence and Usability with Cindy and Eric.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jack Hyman is an Expert in Educational Technology, Mobile Computing Expert, Usability Engineering, and Knowledge Management. He discusses Building Mobile Presence and Usability with Cindy and Eric.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy and Eric welcome Lisa Whelan, Business Development Consultant at Chomp, and Managing Consultant at Socialize Mobilize. They discuss the recent HP acquisition of Palm for 1.2 billion dollars, plus they discuss the ongoing debate on the sustainability of smart phone versus netbooks.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy welcomes new co-host Eric Chan, who delves in mobile consulting and social media, which sparks a discussion about the synergy between social media and mobile. They also discuss iPad usability, and the pro and cons on using it practically everyday.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marci Troutman, Founder of Siteminis Incorporated, makers of byte size customized websites for your handheld or PDA, tells us where she thinks the mobile web and mobile marketing are headed, and what will be important in 2010.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy talks with her co-panelists from the Marketing to Mobile Devices at Affiliate Convention LA 2009 about what they discussed at a the conference plus extra content not method on the floor.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Igor Fateski, CEO and Founder of Mobify.ME discusses his mobile web platform service, plus he talks about the upcoming mobile marketing trends to look forward to in 2010.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy Krum and Bryson Meunier discuss the Sidekick's MSN server crash, The iPhone/iPod Touch App Store. Android verse iPhone for market domination.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cindy discusses the recent FCC and FTC changes in Mobile Marketing with Mobile Marketing Attorney Andy Lustigman. They discuss how the FCC is inquiring, billing, competition and Wireless Research and Development.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Google AdSense for Mobile has now been optimized for high end phones and are not able to take full use of the mobile phones display capabilities. Cindy Krum discusses with new host Bryson Meunier.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talking Mobile Social Networking as Cindy Krum interviews Mobile Evangelist from MobileSlate Eric Chan. Eric also fills us in on his trips to the Samsung Widget Developer Camp and the Silicon Valley Wireless Economic Development Summit.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Part 2 or Kims interiew with Bryce Marshall, the Director of Strategic Services at Knotice, a provider of direct digital marketing services, discusses mobile marketing tactics and text messaging tools.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bryce Marshall, the Director of Strategic Services at Knotice, a provider of direct digital marketing services, discusses mobile marketing tactics and text messaging tools.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Marketing Attorney Andy Lustigman discusses key mobile marketing issues that affect agencies, media buyers and their brand clients in the second of this two-part conversation.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Marketing Attorney Andy Lustigman discusses key mobile marketing issues that affect agencies, media buyers and their brand clients.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

International Mobile Payments and SMS Marketing with return guest Lauri Lassila, co-founder of SL Interactive, makers of SMS, MMS, Mobile Web and Widget solutions for the Asia-Pacific region.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lauri Lassila, co-founder of SL Interactive, discusses Text Message and SMS Marketing with the help of his company's SMS, MMS, Mobile Web and Widget solutions for the Asia-Pacific region.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ken Singer from Trend Mobility discusses Mobile Platforms for Developers, Enterprises and Brands with Ondeego.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Discussing Integrated Mobile Marketing Campaigns with Ken Singer of TrendMobilitySupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile and Wireless Technology Eric Chan returns to discuss recent mobile conferences that he attended as of late including the Finovate 2009 Conference in San Francisco plus he gives his thoughts on the future of download mobile applications.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Eric Chan, a Consultant in Mobile and Wireless Technology at Mobileslate, tells us about his work in development of mobile micro payment solutions.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Coupons and how they can drive traffic during a tough economy, with Ric Pratte of JitterGram, a company that helps business with these mobile coupons.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

iPhone Applications with Designer and entrepreneur Davide De Cillio, who shares some of his latest applications including his shotgun simulator, iShotty.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Analytics Discussion with Bryson Meunier of Resolution Media and the Natural Search and Mobile SEO BlogSupport this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mobile Presence Preview of the show that will focus on mobile SEO and development, and also cover SMS and mobile email strategies.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy