You've probably heard that you need a lead magnet. And for most businesses, this has been solid advice.  But is this something you really need if you're a travel agent?  I'll give you MY opinion in this episode.  Want to take things even further? Wish you had someone to show you HOW to implement the things I talk about on the podcast (with worksheets, checklists, and more ideas around how to make them work for YOUR business) Check out The Lab ! The online home for travel agents who are ready to build a business that is everything they ever dreamed it would be. You’ll find links to everything mentioned on the show notes page.

Do you know what it means to qualify your clients? It sounds a little scary, I know (at least to me) but is actually VERY simple (you might even be doing it already!!) and SO important.  In this episode I'll talk about what it means, why it's one of the most important things you can do, and then will offer some suggestions for how to do it.  Want to take things even further? Check out The Lab ! The online home for travel agents who are ready to build a business that is everything they ever dreamed it would be. You’ll find links to everything mentioned on the show notes page.

If you had asked me a few months ago if I had ADHD, I would have said a very confident no. It wasn't just that I hadn't considered it, but that I knew what it was, have family members with it, and was positive that I didn't have any of the classic symptoms. Turns out I was wrong. So in this episode I'll talk about why I was so sure I didn't have ADHD, share some of my symptoms, tell you why I think ADHD brains are so awesome!! and offer some places to get started if you see yourself in any of what I'm talking about here, and want to look into it further. Want to take things even further? Check out The Lab ! The online home for travel agents who are ready to build a business that is everything they ever dreamed it would be. You’ll find links to everything mentioned on the show notes page.

Covid has made us see so many problems in our industry, and one of the biggest is how vulnerable we are, legally, if we don't have good contracts and terms and conditions in place to protect us. We know we need to protect ourselves, but hiring an attorney feels very overwhelming and out of reach for most of us. In this episode, I am talking to Thomas Carpenter - an attorney AND a travel agent. We talk about why it's so important to protect yourself, but also HOW you can do that, even if you're just starting out. You can find links to all of the resources mentioned in the episode at travelgeniuses.com/episode52 Learn more about The Anti-marketing Marketing Workshop

Have you been feeling... not good enough lately? Like maybe you aren't really cut out to be a travel agent, or a business owner? Like everyone else has their stuff together, and you're the only one struggling? Like the next client you get is going to be the one who finds out that you don't have any idea what you're doing? Like you maybe just aren't cut out to be a business owner?  Then this episode is for YOU! I'm sharing all the tips and tricks I use to help combat imposter syndrome and insecurity in myself. I hope they help you, too.  Here are the links to the resources mentioned in this episode: Pat Flynn's reel on IG about imposter syndrome Another good one from Kristina Kuzmic Watch it. Think about it.  Who the F*ck Am I To Be A Coach by Megan Jo Wilson You are a Badass by Jen Sincero Podcast episode about specializing Year in Review episode Episode about choosing marketing strategies that fit your personality type SIGN UP TO BE NOTIFIED ABOUT THE Q&A WITH ELIZABETH FROM SOUVENIR AND FAR (yes, I'm yelling. I don't want you to miss it!!) (If you missed her episode, you can catch it here) CLICK HERE to learn more about my new project Travel Geniuses Websites! (and it's coming so soon!!)  Would you like to get access to ALL of the printable resources for past and present episodes, all in one place?  Sign up for your free membership and get instant access by signing up for the FREE Travel Geniuses Membership. This will also get you on the email list so you can be notified about everything that's coming up :-)

Our world is never going to be the same, and that is especially true about the travel industry, and travel agents specifically. The way we think about and run our business has GOT to change if we want to continue helping our clients have amazing vacations. But if you keep doing things in your business the way you've always done them, and the way EVERYONE has done them, for decades and decades, your business won't survive. Elizabeth de Quillacq, from Souvenir and Far, shares the unconventional way she started and runs her agency, that not only prevented her from losing money during covid, but has allowed her business to thrive. It's a model we can all learn a lot from. Here are the links to the resources mentioned in this episode: Elizabeth's website Elizabeth's fee structure You can reach Elizabeth at [email protected]  If you have questions for Elizabeth, and would like to attend a live Q/A call with her, please let me know! If there's enough interest I can see if she'd be willing to do that for us. :-)   CLICK HERE to learn more about my new project Travel Geniuses Websites! Would you like to get access to ALL of the printable resources for past and present episodes, all in one place?  Sign up for your free membership and get instant access by signing up for the FREE Travel Geniuses Membership. This will also get you on the email list so you can be notified about everything that's coming up :-)  

My prediction is that travel within the US is going to be HOT for the next year, or even 2. And I want you to be prepared for that!  In this episode, I offer some tips to position you and your business so that your clients come to you to book these trips, and see you as necessary for the vacation of a lifetime... even when it's close to home.  Here are the links to the resources mentioned in this episode: As always, my episode about choosing a niche is relevant to this conversation. :-)  The episode on what a specialty is worth listening to, too.  A quick video showing how to subscribe to this podcast.    CLICK HERE to learn more about my new project Travel Geniuses Websites! Would you like to get access to ALL of the printable resources for past and present episodes, all in one place?  Sign up for your free membership and get instant access by signing up for the FREE Travel Geniuses Membership. This will also get you on the email list so you can be notified about everything that's coming up :-)  

If you've heard all the hype about selling group travel, but didn't know how to get started, you won't want to miss this episode. Michelle Woodson Howell transformed her business by reaching out to local businesses and working with them to sell group trips with their clients and fans. And in this episode she shares how she did it, and talks about the course she's created so that you can to. Here are the links to the resources mentioned in this episode: Learn more about Michelle's course  If you have questions you can reach her at [email protected] Follow her public facebook page around Joint Venture Groups CLICK HERE to learn more about my new project Travel Geniuses Websites! Would you like to get access to ALL of the printable resources for past and present episodes, all in one place?  Sign up for your free membership and get instant access by signing up for the FREE Travel Geniuses Membership. This will also get you on the email list so you can be notified about everything that's coming up :-)

Are you treating your travel business like a real business? Do you see yourself as a true professional, with a business?  If you've been treating your business as anything but a legitimate business that deserves to be respected and taken seriously, that needs to change, and it needs to change now.  In this episode, I talk about why that has to change, and I give you some tough love about things you're going to have to do differently if you want your business to succeed in the new, post covid world.  Here are the links to the resources mentioned in this episode: I have 2 episodes I've recorded about charging fees. Episode 7, and Episode 28. Who the F am I to be a Coach, by Megan Jo Wilson is a great read (and quick at just over 100 pages) even if you're not trying to be a coach.    CLICK HERE to learn more about my new project Travel Geniuses Websites! Would you like to get access to ALL of the printable resources for past and present episodes, all in one place?  Sign up for your free membership and get instant access by signing up for the FREE Travel Geniuses Membership. This will also get you on the email list so you can be notified about everything that's coming up :-)  

Are you struggling to find time to add content to your social media accounts? In a perfect world we'd all have time to create custom content to post to our social media accounts every day. Since we don't live in a perfect world, I've come up with a super easy way to keep my social media accounts full of great content, even when I'm out of town on an extended trip. And I'm sharing that with you in this episode!

Welcome to the Travel Geniuses Podcast! In this pre-episode I explain why I'm creating this podcast, who it's for, and what you'll learn if you subscribe and join me for future episodes.