This show is for those who run a tourism destination and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a resort marketing manager as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings at a destination resort using clever marketing ideas.