Welcome to the Tropical Social Podcast! The podcast for early-stage social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that! Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around. So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!
46. Pros & Cons Of Being A Digital Nomad In Bali
Have you ever dreamed of being a digital nomad in Bali? If so, you are going to want to tune into today's episode! I share what it's really like to be a digital nomad living in Bali, the pros and cons of living here, & how much I typically spend on a monthly basis. So if you are considering traveling to Bali or want to try out this lifestyle for yourself, click play now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Digital Nomad Insurance: Safety Wing Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
11/15/2022 • 34 minutes, 1 second
45. My Client Offboarding Process
Not sure how to offboard your clients? It's completely normal for clients to come in and out of your social media management business, but you need to have some kind of offboarding process in place! In today's episode, I share with you how I offboard my own clients & what to send yours before you part ways. Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
11/8/2022 • 11 minutes, 27 seconds
44. The Biggest Mistakes You Are Making With Your Social Media Management Packages
In today's episode, I dive into the 3 biggest mistakes social media managers make when creating their packages. To help you avoid these same mistakes or recognize you may be making them, I'm going to share with you the top 3 & what to do instead so that you build a sustainable social media management business. One that brings you joy, and fulfillment, & allows you to live your dream lifestyle. Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
11/2/2022 • 11 minutes, 8 seconds
43. Social Media Marketing For The Wedding Creative Niche
In today's episode, I'm sharing my top social media marketing tips for the wedding creative industry. Whether you're a social media manager thinking about niching down to the wedding industry, or you're a wedding creative yourself looking to stand out on social...this is the episode for you! In this episode I share: The top mistakes I see wedding creatives making on social media. How to connect with your ideal client as a wedding creative. What to ask your wedding creative client (as a social media manager) before working together! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
10/25/2022 • 15 minutes, 56 seconds
42. How To Start A Podcast & Turn Listeners Into Leads with Jenny Suneson
Do you want to start a podcast that can help grow your business? If so, you are going to want to tune into today's episode! I bring on podcast agency owner, Jenny Suneson, who helps entrepreneurs launch and grow their podcasts and turn their listeners into leads. In this episode Jenny shares with us: How she started her own podcast agency, Savvy Podcast Agency. The benefits of starting a podcast. Top mindset blocks that hold people back from launching a podcast. The process + timeline behind launching a podcast. Her growth tips for someone starting a brand-new podcast. How to stay consistent & play the long game in podcasting. Learn More About Jenny Suneson: Website Instagram Freebie: 5 Mistakes You're Making with Your Podcast Guide Shan's Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon onINSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Enjoy today's episode, I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag @jenny.suneson and @shannonsegall and we will repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
10/18/2022 • 41 minutes, 46 seconds
41. How To Confidently Pitch Yourself On Discovery Calls
If you are a new social media manager, the thought of getting on your first few discovery calls probably makes you nervous. So to help you go from being anxious about discovery calls to having them feel like second nature... this episode I share the behind-the-scenes of my own discovery call process as a social media manager so that you show up confidently + pitch yourself. Tune in now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegalland I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
10/11/2022 • 14 minutes, 31 seconds
40. 5 Ways To Repurpose Your Content On Social Media
Today we are talking all about repurposing content on social media! I know how exhausting it can be to come up with new content pieces all the time, which is exactly why repurposing is key. Repurposing your content is what will help you avoid the content creation hampster wheel, increase your visibility across multiple platforms, & save you a TON of time. Tune in now to hear the 5 ways you can start repurposing your content on social media today! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
10/4/2022 • 15 minutes, 41 seconds
39. Create A Marketing Plan In 5 Easy Steps
Having a marketing plan in place as a social media manager is key to hitting your goals, growing your business, & attracting dream clients. So how do you go about building a marketing plan you ask? Well, in this episode I'm going to share with you 5 easy steps to go about creating a marketing plan for your business. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
9/27/2022 • 17 minutes, 9 seconds
38. How To Travel & Run Your Social Media Management Business
Have you ever wondered how social media managers balance travel while also running their own online businesses? Well, in this episode I share the behind-the-scenes of what this looks like for my own social media management business. I chat about: The benefits of being a freelance social media manager vs working a 9-5. How I prepared my business for a month-long trip to Thailand. What systems & tools I had in place. And what necessities you need to successfully work online & travel. Click play on the episode now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
9/20/2022 • 20 minutes, 53 seconds
37. Solo Traveling To Southeast Asia? Here’s What to Pack + My Essentials!
Are you planning to solo travel to Southeast Asia but don’t know what the heck to bring with you? Well, in this episode I’m going to share with you some essential items that I brought on my own travels + some things I definitely recommended getting before you even step on the plane. Travel insurance I mentioned In this episode: - Safety Wing Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
9/13/2022 • 28 minutes, 31 seconds
36. 7 Reasons Why You Should Solo Travel
Today we are talking about all things solo traveling and my top reasons why I think everyone should solo travel at least once in their life. I’ve learned so many valuable lessons by solo traveling myself, and it’s truly what has shaped me into the woman I am today. So if you are on the fence about solo traveling or you’ve been wanting to try it out but keep telling yourself that now just isn't the right time... well then girl this episode is for you! Tune in now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
9/6/2022 • 21 minutes, 45 seconds
35. 5 Tips To Start Leveraging Pinterest Marketing For Your Business
Today’s topic is one I’ve actually NEVER talked about on the podcast before, and that is Pinterest marketing. I share why your business needs to be on Pinterest, some foundational things to get you started on the platform, & how to go about leveraging Pinterest to explode your marketing efforts. So whether you are a service provider who wants to use this platform to drive traffic to your own business or you want to start offering Pinterest management services for your clients... this is the episode for you. Tune in now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
8/30/2022 • 14 minutes, 11 seconds
34. Why I Almost Didn't Start This Podcast
If you would have told me a few years ago that I would one day be the host of my own podcast, I probably would have laughed & looked at you as if you were nuts. I never once thought that the girl who religiously listened to Jenna Kutcher & Amy Porterfield on her commute to a soul-sucking corporate job, would one day launch her very own podcast. So what inspired me to finally launch my podcast? And as this podcast title suggests, what almost held me back from starting one in the first place? Tune into the episode to find out! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
8/23/2022 • 12 minutes, 44 seconds
33. How To Navigate The Ever Changing Instagram Updates with Amber Broder
You've probably seen the viral post "Make Instagram Instagram Again" & experienced the ever-changing Instagram updates that Adam Mosseri keeps hopping on Instagram reels to address. Like so many others, you may be reluctant to all the changes & feel pressured to post more video content. If that's the case, you are going to LOVE today's episode. I bring on Amber Broder, who's the founder & CEO of ABC Social Media Management and she has amazing insight on all the Instagram updates that have been going on + how to navigate the changes to work for your online business. In this episode Amber shares with us: Her story & how she niched down to working with Interior Designers & Air Bnbs Her thoughts on if Instagram can ever go back to just being the beloved photo-sharing app. If video content is where the world is moving toward & how you can use this knowledge to your advantage. How she's been navigating the Instagram updates with her own social media management clients. And more! Learn More About Amber Broder: Amber Broder is the founder & CEO of ABC Social Media Management, providing social media strategy & done-for-you management services to businesses in the Interior Design/Home Decor & Air BnB niches, as well as supporting other online service providers with their social strategy. Instagram Website/Freebie Resource Center Shan's Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon onINSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Enjoy today's episode, I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag @abcsocialmediamanagement and @shannonsegall and we will repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
8/16/2022 • 27 minutes, 31 seconds
32. Top 5 Mistakes New Social Media Managers Make
In today's episode, I'm sharing the top 5 mistakes I see new social media managers making & how you can actually avoid these same mistakes yourself. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
8/2/2022 • 16 minutes, 5 seconds
31. How To Build Relationships in the DMs
Today, we are going to be talking all about building relationships in the DM’s. I get asked a lot of questions from other social media managers on how to go about building real relationships in the DMs. Specifically, what am I doing wrong, why aren’t people booking me, why are they ghosting me, & how come my followers aren’t actually converting into paid clients... So, I'm going to dive into the biggest mistakes I see people making when it comes to relationship building in the DMs so that you don’t make these same mistakes AND I’ll be sharing 4 tips to help you connect with your ideal clients, build solid relationships, & convert your followers into paying customers. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
7/26/2022 • 13 minutes
30. How To Become A Digital Nomad & Work From Anywhere
Are you wanting to become a digital nomad and work from anywhere in the world? In today's episode, I share how to get started as a nomad, the different career paths you can take, & give you practical + actionable tips to help you pursue this lifestyle for yourself. My hope is that you leave this episode realizing what is possible for yourself, understand that everyone has a different perception & version of what living the digital nomad life means, & that there's no one size fits all. Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado
7/19/2022 • 18 minutes, 10 seconds
29. How To Onboard Social Media Management Clients
Not sure how to go about onboarding your clients? I got you covered! Today, I'm walking you through how I onboard my own social media management clients & how I've streamlined my whole client onboarding process. From discovery calls to proposals to what comes next, I help you set your business up for success & create a great client-working relationship from the start. Tune in now! Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 20% off your first month or year of Dubsado Get 50% off your Flodesk Subscription Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
7/12/2022 • 18 minutes, 55 seconds
28. Work-Life Balance & Setting Boundaries as a Social Media Manager
In this episode, I chat about work-life balance as well as setting boundaries as a social media manager. I know it can be challenging to shut off as a social media manager, feeling like there’s always something else that needs to get done, & that you are constantly scheduling your life around your work... So, this episode is all about giving you some useful work-life balance tips that have helped me throughout the years, sharing how to set boundaries with clients, & lastly how to actually build your business around your lifestyle and not the other way around. Tune in now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
7/5/2022 • 17 minutes, 24 seconds
27. How One Email Saved Her Business with Shannon Vondy
Today, I'm interviewing email marketing expert, Shannon Vondy. When the events of 2020 hit, Shannon (a former 12 year wedding photographer) decided to send one email to her list and earned $2,600! That one email changed the game for her business. Today, Shannon runs a successful email marketing agency to help other entrepreneurs use the power of email to grow and thrive in their businesses. In this episode Shannon shares with us: Her story & how she started her email agency. The top 3 reasons why email marketing is important for one’s brand. Her tips for starting + growing an email list from scratch. Different strategies to get people to sign up for your freebie. Top mistakes she's seen entrepreneurs make when it comes to email list building. Connect with Shannon Vondy: Instagram Website Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag @mrs.vondy and @shannonsegall and we will repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
6/28/2022 • 49 minutes, 31 seconds
26. 5 Ways To Get More Social Media Management Clients
I get asked a lot of questions from other social media managers on how to go about booking more clients, what strategies I use, & how to get more leads into one’s business. That's why, in today's episode, I'll be sharing with you 5 ways to get more social media management clients & how to attract clients to you via word of mouth marketing. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
6/21/2022 • 17 minutes, 3 seconds
25. Instagram Reel Ideas For Social Media Managers
Don't want to point or dance on Instagram reels? Yup, I know the feeling. The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them. I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional. You'll walk away from this episode with a TON of reel ideas that you can implement into your own business, brainstorm off of, & start creating from today. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
6/14/2022 • 20 minutes, 26 seconds
24. Why Getting Cheated On Made Me A Better Business Woman
Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today. In this episode, you'll discover... The worst & best Christmas gift that I received in 2019. Lessons I learned from being cheated on. How I have applied these lessons into my business & ultimately became a better business woman. How you can take an awful experience & turn it into something that changes your life for the better. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
6/7/2022 • 17 minutes, 42 seconds
23. Struggle To Show Up On Video? Tips For Building Confidence On Camera
Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO’s announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon. Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
5/31/2022 • 17 minutes, 32 seconds
22. How To Grow An Instagram Account From Scratch
If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you! I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
5/24/2022 • 18 minutes, 31 seconds
21. Want To Start A Social Media Management Agency? Listen Here With Kelci Douglas
Ready to go from daydreaming about starting a social media management agency to actually having one? In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods. Kelci shares with us: Her story & what inspired her to start Sherose. Who she primarily works with for her marketing agency. Methods for finding + building true connections online. Creating content that aligns with client brands. How to create engaging video content on Instagram. Her advice for someone wanting to go from freelance social media manager to agency owner. Her upcoming mastermind retreat & how you can be a part of it! Connect with Kelci: Instagram Website Apply for the Sherose Retreat! Podcast: The Sherose Show Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag @wearesherose and @shannonsegall and we will repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
5/17/2022 • 53 minutes, 59 seconds
20. My Process For Batch Creating Content On Instagram
Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week? Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance. Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening. Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
5/10/2022 • 18 minutes, 26 seconds
19. Social Media Management Tools I Use To Run My Business
Wondering what tools to use to run your own Social Media Management business? In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience. Tools I Mention In This Episode: Namecheap - domain names ( I pay $14/year) Siteground - website hosting Gsuite - customized email address and sharing resources + documents with clients *Showit - Where I have designed my website. Asana - project management tool *Flodesk - email marketing *Dubsado - CRM tool Stripe - payment processor *Social Media Management Contracts - you can use Code "SHANNON22" at checkout to get $50 off Zoom - video conferencing Lastpass - securely collect account passwords from clients *Canva - graphic design tool *Planoly - social media scheduler Loom - screenrecording Headliner - create video + audio snippets Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
5/3/2022 • 19 minutes, 11 seconds
18. How To Price Your Services As A Social Media Manager
As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students. Which is why, in this episode I breakdown: How I went about pricing my own social media management services. Tips and strategies I have to price your own. Why I don't reccommend hourly rates as a social media manager. What value based pricing is. Advice on how to make sure your prices and packages align with you + your desired lifestyle. Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freelance Rate Calculator Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
4/26/2022 • 17 minutes, 11 seconds
17. Creating A Timeless Brand That Sets You Apart + Attracts Dream Clients with Diana Jakubcova
Diana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless. In this episode we cover: How Diana went from selling $20 Canva templates to high-end branding packages. Difference between being a graphic designer vs a creative director. What misconceptions there are around branding in the online space. What building a personality infused + timeless brand means. Her #1 way of finding + landing industry leading clients. What her client experience looks like. When you should invest in branding as a social media manager. Connect with Diana: Instagram Website Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Enjoy today's episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag @deeplyrooted.studio and @shannonsegall and we will repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts.
4/19/2022 • 46 minutes, 32 seconds
16. Stuck On What To Post? Tips For Endless Content Ideas
Have you ever struggled with what the heck to post on social media?Yup, I think we’ve all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel. Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to repurpose past content, as well as understand what type of content pieces your ideal client will resonate with. Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review on Apple Podcasts. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Want To Work Together? Click here! Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
4/12/2022 • 13 minutes, 51 seconds
15. Taking The Leap From Corporate To Full-Time Freelancer with Crosby Melendi
Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer. Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself. In this episode you'll discover... How Crosby started her freelancer career in college Why she thinks 2022 is the best year for others to become remote workers Tips for landing your first remote job with no prior experience Advice for building your brand as a freelancer How she balances client work, content creation, & travel The top things to look for when choosing a place to live & work from as a nomad Advice for those who want to follow in her footsteps Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Crosby, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Connect with Crosby: Instagram Website YouTube Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
4/5/2022 • 41 minutes, 14 seconds
14. So You Want To Quit Your 9-5? Tips To Go Full-Time With Your Business
I know how scary it is to take the leap, quit your 9-5, & go full time with your business. It’s equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice. In today’s episode, I share my top tips + advice before you go full-time with your own business so that you can quit your job with a lot more confidence and truly make 2022 the best year yet. In this episode, you'll discover... How I made the leap from corporate to starting my own online business Having a plan in place before quitting your job Finances & business expenses to consider Building a business that supports your dream lifestyle Finding a support network Having a client acquisition strategy in place Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
3/29/2022 • 18 minutes, 35 seconds
13. How To Make Friends As A Digital Nomad with Max Pankow
The 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives. With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?" So today, I'm bringing my best friend, Max Pankow, onto the podcast. Max knows this lifestyle all too well, and has been a digital nomad since 2016. As one of my closest friends in Bali, I knew she would be perfect for today's episode. She is one of the most multi-passionate people I know, incredibly bubbly, & is amazing at networking + making friends with others. In this episode, you'll discover... How Max took the leap & became a digital nomad The cause of her booking a one-way plane ticket How she has made friends & a community while traveling Advice for other introverts looking to make friends How she's dealt with loneliness as a digital nomad Her tips for multi-passionate people looking to pursue the digital nomad lifestyle for themselves Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Max, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Connect with Max on IG: https://www.instagram.com/maxpankow/ Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
3/22/2022 • 48 minutes, 55 seconds
12. Fostering Community Online Over Competition
We’ve all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run. Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "competition" is so important. So lovely, if you're ready to build a loyal community online, have a support system in place as you grow + scale your business, & truly ditch that feeling of comparison & competition...then you’re going to love today's episode! Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
3/16/2022 • 19 minutes, 37 seconds
11. From Pinterest Marketing To Wine Marketing: How Claudia Gebhardt Niched Down
Today's guest speaker, Claudia Gebhardt, has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online. In this episode you'll discover: Claudia's journey from pinterest marketing to wine marketing Her tips when it comes to wine marketing How you yourself can get into this niche How she launched + founded her own digital magazine (The Social Pour) Connect With Claudia: Instagram Website The Social Pour Magazine Other Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + Claudia) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
3/8/2022 • 37 minutes, 22 seconds
10. 5 Things To Do When Business Is Slow
We all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light. Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the towel or feeling discouraged, tune into this weeks episode! Resources & Links: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
3/1/2022 • 21 minutes, 57 seconds
9. How to Create a Social Media Strategy Step by Step
Creating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business. That's why in today's episode we will dive into: What a social media strategy truly means ( aka it's not as scary as you think) 5 steps to start creating a strategy for yourself or for your own clients How to be intentional when creating a strategy And how to tie everything together and create a content calendar Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
2/22/2022 • 14 minutes, 43 seconds
8. How To Say No In Business
If you are a notorious people pleaser like I am, saying no can be extremly hard to do both in your personal life & in business. It can be super tempting to want to say yes to every inquiry, yes to every email, & yes to every opportunity that comes through the door. But, the truth is by being the "yes woman" all the time it can actually hurt your business and it can lead to resentment for your clients, be completely stretched thin, & it can ultimately lead to burn out. So today's episode is all about helping you... Determine what should be a yes from a no How to set boundaries both personally and professionally And how to confidently say no & stick with it. So keep on listening and let’s tackle this scary word of no, together. Resources & Links: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
2/15/2022 • 17 minutes, 47 seconds
7. Seven Ways To Increase Your Brand Visibility Online
In today's episode, I share with you 7 different ways that you can start increasing your brand visibility online. Inside the episode I breakdown.. What increasing your brand visibility actually means. How to be intentional with your content marketing efforts. How to cross pollinate your + other peoples audiences into your strategy. Different ways of putting yourself in front of your ideal audience & having a sustainable strategy. Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
2/8/2022 • 13 minutes, 54 seconds
6. How To Turn Your Followers Into Paying Clients
Wondering how to turn your followers into paying social media management clients? In this episode, I break down my own tips + strategies on how I've attracted, nurtured, & converted my followers into customers. Press play now to start listening to the episode! Resources & Links: Get 50% off your Flodesk Subscription HERE. Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
2/1/2022 • 16 minutes, 53 seconds
5. Why Build A Brand, Not Just A Business
In today's episode, I'm going to be talking all about why you need to start building a brand and not just a business. In the online space "branding yourself" has become a pretty big buzz word, but the truth is not a lot of people actually know the difference between building a brand vs just building a business and that's exactly where they are falling short. So, to help you avoid this same mistake, you'll hear my top tips for building your own brand - one that is strong, intentional, & helps you stand out from the masses. Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
1/25/2022 • 15 minutes, 52 seconds
4. Social Media Marketing For High Profile Clients With Kellie Daniel
When it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various industries + brands you can choose to work with. In today's episode, I chat with Kellie Daniel, who has chosen a pretty unique niche for herself. She’s the founder of Second Act Media, where she specializes in helping celebrities & high profile brands elevate their presence online. In this episode, we cover... How Kellie got started in the high profile space. What it means to be a high profile brand strategist & services you can offer. The key difference between creating social media strategies for high profile clients vs creating strategies for product based businesses. Kellie's #1 way for finding and landing high profile clients online. Her advice for someone who also wants to work with high profile clients. How starting her own social media management business has given her freedom. Connect With Kellie Daniel: Website Instagram Other Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Tropical Social Shownotes: https://shannonsegall.com/social-media-marketing-for-high-profile-clients-with-kellie-daniel/ Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + kellie) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
1/18/2022 • 45 minutes, 11 seconds
3. Tips From a Digital Nomad: What It's Really Like to Work Online + Travel
Today, people are becoming more and more familiar with the term 'Digital Nomad.' If there is anything that I have learned from the digital nomad lifestyle, there's a big difference between reading about it online and seeing all the glamorous Instagram posts versus actually experiencing it yourself. In this episode, I am going to essentially peel back the curtain and share with you what it's like to work online and travel or live in a different country. I will also be sharing my top tips for preparing and getting the most out of your experience as a digital nomad. In this episode, you'll discover... What a digital nomad is. Living out of your comfort zone. Why I chose this lifestyle. How to prepare yourself. Implementing a structure to stay on top of your work. Thank you so much for listening. If you enjoyed this podcast, I would so appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media. Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE The Tropical Social Shownotes: https://shannonsegall.com/tips-from-a-digital-nomad-what-its-really-like-to-work-online-travel/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
1/10/2022 • 21 minutes, 44 seconds
2. How To Stand Out As A New Social Media Manager
You're in the early stages of your social media management business, you've started to put yourself out there online, but you're starting to think, how in the world do I stand out in such a saturated market? This industry is getting noisier, especially as a lot of people are turning their attention towards remote work. There are quite a few ways to stand out and grab the attention of your ideal client, so in today's episode, I'm going to share with you my top tips to help you stand out from the sea of others and ultimately get in front of those dream clients. In this episode, you'll discover... Why it’s important to master your mindset. Stand out to the right people. Optimizing your client experience. Building connections. Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media. Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE The Tropical Social Shownotes: https://shannonsegall.com/how-to-stand-out-as-a-new-social-media-manager/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
1/10/2022 • 11 minutes, 50 seconds
1. My Story: The Eat Pray Love Approach To Living The Laptop Lifestyle
Welcome to the very first episode of the Tropical Social Podcast! I am recording this episode from my studio in tropical Bali. This full-circle moment reminds me that I truly live the lifestyle I used to dream about, and this all came about after I took the whole 'Eat, Pray, Love' approach to my life. I thought I would take this first episode to tell you how I went from being absolutely miserable in my corporate job to getting to where I am today. Tune in to this episode to hear the ups, downs, and everything in between of my journey so far. In this episode, you'll discover... What drove me to start my business. From student to corporate to the laptop lifestyle. Landing different roles with no experience. The story behind my previous long term relationship. The best and worst Christmas gift that I could have ever received. Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media. Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Tropical Social Shownotes: https://shannonsegall.com/my-story-the-eat-pray-love-approach-to-living-the-laptop-lifestyle/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription