This is an insight from our previous conversation on focusing on what differentiates successful content creators:Focusing on quality/engagement of the audience not the sizeFinding your X-factor and the true authentic selfAvoiding mimicking other creatorsElvis Kruze is the founder of Eksplodemedia - a content creation strategy and execution agency. Elvis has helped his clients get over 1Bn views in the past 2 years on social media. He is working with famous YouTubers such as Mike Thurston and runs an agency that specializes in helping brands, influencers & entrepreneurs produce consistent short form content to grow organically. Listen to the full conversation with Elvis here on Episode 173:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/173-elvis-kruze===============Find all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============

This is an insight from our previous conversation on focusing on the key principles of successful B2B sales:How to Apply "Sell, Demo, Build" philosophyIncrease FOMO, reduce FOMU (Fear of Messing Up)Decide if you are selling reduced costs or increased revenueKalev Kaarna is a Mentor at Creative Destruction Lab and recently became ex-VC at Superangel where for the past 5 years Kalev operated as an investor and startups coach two in one. Kalev has specialized in propelling early-stage software and deep-tech startups to significant growth, with a keen focus on AI/ML, robotics, logistics, mobility, and SaaS B2B sectors. His prowess in guiding startups through initial challenges, especially in the Nordics and Baltics, is marked by his success in leading Superangel's accelerator program, where 33 startups collectively raised €40M. Listen to the full conversation with Kalev here on Episode 146:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/146-kalev-kaarna===============Find all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============

This is an insight from our previous conversation on focusing on the US market for B2B startups:US companies are more innovative and have larger budgetsSilicon Valley still beats all other hubsHow good investors can push founders to take bold betsKaan Eren is a Principal at 500 Emerging Europe, the Istanbul-based arm of the 500 Global organization. The team in Europe has recently raised its second fund and is boasting several unicorns among its investments. Kaan concentrates on the Eastern and Central European regions, with a particular focus on the Baltics. Before his current role at 500, Kaan had a successful career in investment banking, after which he transitioned to the dynamic world of startup investing​​​​.Listen to the full conversation with Kaan here on Episode 142:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/142-kaan-eren===============Find all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============

This is an insight from our previous conversation on the frugal culture that has helped the company grow into a unicorn. This was recorded during the fundraising craze when profitability was not a VC expectation across the board, but now it is:How to remain frugal after raising hundreds of millionsPractical tips for measuring ROI of different activitiesMartin Villig is a Co-Founder of Bolt, one of the most widely known Estonian unicorns and a global leader in modern mobility. Martin has been an entrepreneur for more than 20 years and is an integral part of the Estonian startup community. In recent years, he has been especially active in social impact projects with such initiatives as coding school kood/Johvi and the Good Deed Education Fund for solving acute problems in the education sector.Listen to the full conversation with Martin here on Episode 44:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/44-martin-villig

This is an insight from our previous conversation on combining entrepreneurship with investing as well as investment principles:Be mindful of not working on problems in stagnant marketsThere needs to be good chemistry between founder and investorAllan Martinson is a legendary Estonian entrepreneur and investor with a rich history in technology and media. Starting his entrepreneurial journey in the early '90s, he founded the Baltic News Service, a pivotal news agency in the Baltic region. Martinson's career spans across various roles, including key positions at Starship Technologies and Xolo. With over two decades of investment experience, he has significantly contributed to the Baltic tech ecosystem, fostering innovation and growth.Listen to the full conversation with Allan here on Episode 156:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/156-allan-martinson==The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.That’s exactly what Leadfeeder does for you. Head to https://bit.ly/4dQVsWe for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.Head to https://bit.ly/4dQVsWe

This is an excerpt from our previous conversation with Taavet Hinrikus on brave early stage building decisions and scrappy marketing tactics of Wise (Ex-Transferwise):How to build trust when nobody knows your companyMaximizing marketing efficiency on low budgetsSwitching your mindset from waiting to doingTaavet Hinrikus is a partner at Plural, a VC investing in founders on a mission to change the world through technology. He co-founded the legendary Estonian unicorn Wise (initially Transferwise) in 2010, where he was CEO and later Chairman, which went public in the first-ever direct listing in Europe in 2021. Prior to that, Taavet was Skype’s Director of Strategy until 2008, starting as its first employee. He’s been an active investor supporting more than 100 companies globally. More recently he co-founded Jōhvi Coding School to help increase the number of people with coding skills in Estonia.Listen to the full conversation with Taavet here on Episode 160:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/160-taavet-hinrikus==The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.That’s exactly what Leadfeeder does for you. Head to https://bit.ly/4dQVsWe for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.Head to https://bit.ly/4dQVsWe

This is an excerpt from our previous conversation on the importance of validating your product before building it:How to get ture validation for your productWhat is fake validationWhy you should not be afraid to do things manually at firstMartins Vaivars is the CEO and Co-founder of RivalSense, an AI-based tool designed to help businesses monitor their competitors. He is a serial entrepreneur, this being his fourth company, thus on top of practical AI software building knowledge, Martins also brings plenty of learnings from his previous startups. Listen to the full conversation with Frank here on Episode 169:Link to Apple PodcastsLink to Spotifyhttps://www.pursuitofscrappiness.co/episodes/169-martins-vaivars==The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.That’s exactly what Leadfeeder does for you. Head to https://bit.ly/3Muxh4f for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.Head to https://bit.ly/3Muxh4f

This is an excerpt from our previous conversation on the importance of adjusting your personality to each sales prospect:What AI tools you can use to prepare. Why mirroring is important. How much of it is natural and how much can be taught. How not to become creepy with the abundance of information available online.Frank Sondors is a seasoned sales expert and the Founder and CEO of Salesforge. With over a decade of experience in the sales industry, Frank has honed his skills in helping businesses navigate the complex landscape of sales and distribution. Frank’s company, Salesforge, is at the forefront of this innovation, helping businesses streamline their sales processes and improve their email outreach. Salesforge is also one of the truly most Baltic startups - a company based in Estonia with founders from Latvia and Lithuania. They recently secured half a million in pre-seed funding, but even before that have managed to build their ARR to $1M with a team of just 4 people.Listen to the full conversation with Frank here on Episode 172:Link to Apple PodcastsLink to Spotifyhttps://www.pursuitofscrappiness.co/episodes/172-frank-sondors==The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.That’s exactly what Leadfeeder does for you. Head to https://bit.ly/3Muxh4f for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.Head to https://bit.ly/3Muxh4f

Gleb Maltsev is a data-driven pitching coach who has trained presenters for industry-wide pitching showcases such as Slush, Latitude59 and Techchill. Every year he works with executives from almost every industry that would make the world a bit better, or at least have a shot at doing so. Gleb is also the co-founder of Fundwise, a founder-to-investor pitching platform with a 70% success rate. In this episode we talk about:Understanding and tackling the fear of public speakingHow to craft a story that people rememberLearn from mistakes people makeLearn how to read the room Live roleplay and practical examples on how to deal with tough questionsGleb’s research on pitching - Anatomy of a Pitch: https://entrepreneurshandbook.co/the-anatomy-of-a-pitch-762f8ddc5ce1 Book tips from this episode:Robert Sapolsky - BehaveWill Storr - The Science of StorytellingAristotle - The Art of RhetoricAlex (Sandy) Pentland - Honest Signals4===Find other episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness